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Motel Business Plan Template

SEPT.08, 2021

motel business plan

Motel business plan for starting your own business

One of the businesses that cannot go out of business in the foreseeable future is that of a motel. As long as people keep traveling, they’ll need to stay somewhere and that means they’ll need motels. Motel business plans are one of the first requirements for starting this business. We’ll tell you in detail how to write a business plan for a motel in this post. This strategic business plan will talk about what type of business is a motel and how you can run it in a profitable manner.

Let’s have a detailed look at this business plan for hotel .

Executive Summary

2.1 the business.

Wanderer’s Inn will be a registered motel on Interstate 91 100 kilometers east of Austin, Texas. It will provide housing and lodging services for the tourists coming to the area or traveling on the road. If you want to know how to buy a motel or start one of your own, we’ll tell you all the details about it.

2.2 Management of Motel

One of the most important parts of motel ownership is motel management. This part of the business plan will talk about that. As this motel is not a very big one, the management will not be a very complicated one. All we need to have is a manager to run the day to day affairs of the business and two receptionist to welcome the customers.

2.3 Customers of Motel

When writing a business plan for buying a franchise , it is important to have a clear idea of the customers of the business. The customers of motel business plan can be from a number of different categories and market segments, and it is of paramount important to have service and products to serve all of them in order to run the business successfully.

The customers we will be entertaining at Wanderer’s Inn will be the following:

  • Travelers coming to dine in.
  • Travelers who need a room to stay.
  • Locals who want to dine.
  • Truck drivers who need to stay.

2.4 Business Target

Just like a resort business plan , it is important to have a clear business target before we start the motel business plan . The goal of this business is to make money, of course. However, we cannot go around telling that to the customers, it ruins the image of the business.

The targets of Wanderer’s Inn will be to:

  • Provide best-in-class dining and resting services to the customers.
  • Expand the services to other locations.
  • Achieve more than 95% customer satisfaction score.
  • Outcompete any of the competition.

Motel Business Plan Template - 3 Years Profit Forecast

Company Summary

3.1 company owner.

The owner of Wanderer’s Inn will be Whip Whittaker. Whip has worked as a hotel manager for more than half his life. He has a lot of experience in running such establishments. He also has a lot of connection in the industry and can come up with the best team to run the business. He knows how to run a motel.

3.2 Why the Motel is being started?

The reason Whip has acquired this restaurant motel business plan and is going to start this business is that he stumbled upon a duffle bag on the railway track and it happened to have a million dollars in it. The very next thing he did was to download a motel business plan sample pdf as his dream to start his own motel business in USA could finally be realized.

3.3 How the Motel Business will be started?

Step1: Making a Feasibility  

The first thing you need to do to start any business is to make a feasibility report. Just to be clear, you can start a business skipping this step, by all means. However, that just exponentially increases your chances of losing the money you invest in the business, making that not the smartest choice. So Whip conducted a feasibility study and found out that there indeed is an opportunity to start a motel in the said location.

Step2: Developing a Brand

The next thing to do in order to establish a profitable motel is to make a brand around the name. It is important because people believe in brands the most and if we plan to expand the business to multiple locations in the future, having a brand is immensely helpful.

Step3: Establishing the Motel    

Once the work on branding has started, a date for the opening of the winery will be given and the work on making the winery will start. The winery’s construction will be started and it will be built as soon as possible.

Step4: Advertisement

No business can be successful if it is not known to the people who are going to be the customers. In order to make the business successful, we will advertise the business using all advertisements available in the area. All measures will be taken to make sure that the people travelling in the area know Wanderer’s Inn and stop by to buy our services.

Motel Business Plan Template - Startup Cost

If you need a complete business plan for buying a motel, it is important to have a clear view of the services the business will be providing. Wanderer’s Inn will provide all the services on and off the premises to make sure that no part of the business is untapped.

To give you an idea of what services a motel can provide, this free business plans for motels has some of the services the business can provide. This is just a starting point; you can further expand on it to include more services as well.

Here are some of the services we are making a part of this motel business plan pdf.

Hotel Rooms

The main service of the motel will be to provide hotel rooms for weary travelers who are travelling to unknown destinations.

Dining Services

Dining services will be provided to people who are staying in the hotel or just stopping by to dine in.

Off-Premises Catering

The people in the area who need catering and dining services for functions and parties off the premises can also hire our services.

Car Workshop

As most of the customers of the motel are travelling on a long trip, we will provide car workshop services for the ones who need.

Marketing Analysis of Motel

The next step needed to start a motel business plan successfully is to run a proper and complete marketing analysis of the business.

This business plan motel has a detailed marketing analysis of the business. This is because we think this is the most important part of motel hotel business plan. Even if you need a business plan for motel purchase, you need to run a marketing analysis so that the business can return you a profit according to your expectations.

5.1 Market Trends

Once your business hotel motel plan sample has made marketing trends of the business a part of the document so that you can have an idea of the business you are about to start. If we have a look at the trends of the motel business, it has expanded a lot in the past years. Bulk of the expand of this field can be attributed to the increase in interstate travel.

5.2 Marketing Segmentation

Now is the time that we discuss the marketing segmentation of the business. Customers of the business we are going to run will be divided into the following segments.

Motel Business Plan Template - Marketing Segmentation

5.2.1 Travelers

People who are travelling in the area and want a room to stay will be the largest market segment for us.

5.2.2 Locals

We will also provide the services to the locals.

5.2.3 Workshop Customers

People who want car workshop services will also be one of the market segments for us.

5.2.4 Catering Customers

People who need off-premises catering services will be yet another market segment for the business.

5.3 Business Target

  • To establish credible name in the motel industry in the area.
  • To expand to at least 3 more places by 2 years.
  • To make $174k in profits by the end of year 2.
  • To become the best motel in the entire state.

5.4 Product Pricing

The services of Wanderer’s Inn will be priced at the market average of the other motels in the area. We will provide better services than the competition but at the same prices to grow our business at the start.

Marketing Strategy

If you need a business to be successful, having a marketing strategy is of paramount importance. This section of this boarding kennel business plan addresses this factor. You can use this motel marketing plan template for advertising your motel or come up with one of your own. If you want to know how much does it cost to own a motel, the answer is ‘a lot’. That will not be a part of this motel business plan pdf because the cost can vary from location to location.

What’s included in this motel business plan template is the competitive analysis and sales strategy for the business.

6.1 Competitive Analysis

  • We have noted that there is no motel in 100 miles on both sides of the location we have selected for Wanderer’s Inn.
  • The motels available in the area are of very low quality and standard and we can gain competitive edge by providing better services.
  • There is a lot of demand of motel services in the area.

6.2 Sales Strategy

  • We will use all local and national advertisement platforms to make sure that the motel is known to as many people as possible.
  • We will offer top-class services at a discounted price to get as many customers as we can for the business.
  • We will provide 100% customer satisfaction to make sure we get repeat customers and make a good name for the business.

6.3 Sales Monthly

Motel Business Plan Template - Sales Monthly

6.4 Sales Yearly

Motel Business Plan Template - Sales Yearly

6.5 Sales Forecast

Motel Business Plan Template - Unit Sales

Personnel plan

It is easy to come up with motel hotel business ideas but not all of them are translated into functional businesses. This is because this industry needs a lot of man power and having a personnel plan is a must for making the business possible and profitable. Just like a business plan for green house , you will need to have a lot of men to run the business. Let’s have a look at the details of the people you will need to make this business model for motel a reality.

7.1 Company Staff

The following people will be needed to run Wanderer’s Inn:

  • Whip Whittaker will be the owner and CEO of the business.
  • 1 manager for the hotel.
  • 1 manager for the restaurant.
  • 3 mechanics.
  • 2 Office workers.
  • 1 reception clerk.
  • 1 Accountant.

7.2 Average Salary of Employees

Financial plan.

The last thing we need to discuss to complete this business plan is the cost of motel business plan . If you want to know how much does it cost to build a motel, you better ask a civil engineer, preferably an experienced one. This financial plan, just like the one in the business plans for RV park , covers the prices involved in starting this business.

  • Money needed to buy land to make the motel.
  • The cost of building the motel.
  • The cost of furniture needed for the motel.
  • The salary of employees.
  • The cost of establishing a workshop.
  • Bonds, securities, insurance, and registration costs.

8.1 Important Assumptions

8.2 break-even analysis.

Motel Business Plan Template - Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Motel Business Plan Template - Profit Monthly

8.3.2 Profit Yearly

Motel Business Plan Template - Profit Yearly

8.3.3 Gross Margin Monthly

Motel Business Plan Template - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Motel Business Plan Template - Gross Margin Yearly

8.4 Projected Cash Flow

Motel Business Plan Template - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Indoor Shrimp Farming Business Plan Sample in PDF

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motel business plan

How to write a business plan for a motel?

motel business plan

Putting together a business plan for a motel can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing motel, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a motel?

  • What information is needed to create a business plan for a motel?
  • How do I build a financial forecast for a motel?
  • The written part of a motel business plan
  • What tool should I use to write my motel business plan?

Being clear on the scope and goals of the document will make it easier to understand its structure and content. So before diving into the actual content of the plan, let's have a quick look at the main reasons why you would want to write a motel business plan in the first place.

To have a clear roadmap to grow the business

It's rarely business as usual for small businesses. The economy follows cycles where years of growth are followed by recessions, and the business environment is always changing with new technologies, new regulations, new competitors, and new consumer behaviours appearing all the time...

In this context, running a business without a clear roadmap is like driving blindfolded: it's hazardous at best. That's why writing a business plan for a motel is essential to create successful and sustainable businesses.

In order to write an effective business plan, you will need to take stock of where you are (if you are already in business) and where you want the business to go in the next three to five years.

Once you know where you want your motel to be, you'll have to identify:

  • what resources (human, equipment, and capital) are needed to get there,
  • at what pace the business needs to progress to get there in time,
  • and what risks you'll face along the way.

Going through this process regularly is beneficial, both for startups and existing companies, as it helps make informed decisions about how best to allocate resources to ensure the long-term success of the business.

To get visibility on future cash flows

If your small motel runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your motel's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your motel business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your motel's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

Crafting a comprehensive business plan for your motel, whether you're starting up or already established, is paramount when you're seeking financing from banks or investors.

Given how fragile small businesses are, financiers will want to ensure that you have a clear roadmap in place as well as command and control of your future cash flows before entertaining the idea of funding you.

For banks, the information in your business plan will be used to assess your borrowing capacity - which is defined as the maximum amount of debt your business can afford alongside your ability to repay the loan. This evaluation helps them decide whether to extend credit to your business and under what terms (interest rate, duration, repayment options, collateral, etc.).

Similarly, investors will thoroughly review your plan to determine if their investment can yield an attractive return. They'll be looking for evidence that your motel has the potential for healthy growth, profitability, and consistent cash flow generation over time.

Now that you understand the importance of creating a business plan for your motel, let's delve into the necessary information needed to craft an effective plan.

Information needed to create a business plan for a motel

Drafting a motel business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a motel

Carrying out market research before writing a business plan for a motel is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

You might discover that customers may prefer to book motels that offer modern amenities, such as free WiFi and updated appliances. Additionally, market research could also reveal that customers may be more likely to stay at motels that offer a variety of recreational activities, such as swimming pools and fitness centres.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your motel.

Developing the sales and marketing plan for a motel

Budgeting sales and marketing expenses is essential before creating a motel business plan.

A comprehensive sales and marketing plan should provide an accurate projection of what actions need to be implemented to acquire and retain customers, how many people are needed to carry out these initiatives, and how much needs to be spent on promotions, advertising, and other aspects.

This helps ensure that the right amount of resources is allocated to these activities in order to hit the sales and growth objectives forecasted in your business plan.

The staffing and equipment needs of a motel

Whether you are at the beginning stages of your motel or expanding its horizons, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is vital to ensure your business's success.

To achieve this, both the recruitment and investment plans must align coherently with the projected timing and level of growth in your forecast. It is essential to secure appropriate funding for these plans.

A motel may incur staffing costs for hiring front desk staff, housekeepers, and maintenance staff. You may also need to purchase equipment such as beds, furniture, towels, cleaning supplies, and other necessities. Additionally, you may need to invest in security equipment such as cameras, locks, and alarm systems.

To create a financial forecast that accurately represents your business's outlook, remember to factor in other day-to-day operating expenses.

Now that you have all the necessary information, it's time to dive in and start creating your business plan and developing the financial forecast for your motel.

What goes into your motel's financial forecast?

The objective of the financial forecast of your motel's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a motel are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a motel shows how much revenue and profits your business is expected to generate in the future.

projected profit and loss statement example in a motel business plan

Ideally, your motel's P&L statement should show:

  • Healthy growth - above inflation level
  • Improving or stable profit margins
  • Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established motel. And similarly, an established company should showcase a higher level of profitability than a new venture.

The forecasted balance sheet of your motel

The projected balance sheet of your motel will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

  • Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
  • Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

projected balance sheet in a motel business plan example

Analysing your motel projected balance sheet provides an understanding of your motel's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your motel’s liquidity and solvency:

  • A liquidity analysis: focuses on whether or not your business has sufficient cash and short terms assets to cover its liabilities due in the next 12 months.
  • A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium term.

The projected cash flow statement

A cash flow forecast for a motel shows how much cash the business is projected to generate or consume.

example of cash flow forecast in a motel business plan

The cash flow statement is divided into 3 main areas:

  • The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
  • The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
  • The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your motel business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting a motel.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

initial financing plan in a motel business plan

Having this table helps understand what costs are involved in setting up the motel, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of a motel business plan is understood, let's focus on what goes into the written part of the plan.

The written part of a drugstore business plan

The written part of the business plan is where you will explain what your business does and how it operates, what your target market is, whom you compete against, and what strategy you will put in place to seize the commercial opportunity you\'ve identified.

Having this context is key for the reader to form a view on whether or not they believe that your plan is achievable and the numbers in your forecast realistic.

The written part of a motel business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The first section of your motel's business plan is the executive summary which provides, as its name suggests, an enticing summary of your plan which should hook the reader and make them want to know more about your business.

When writing the executive summary, it is important to provide an overview of the business, the market, the key financials, and what you are asking from the reader.

Start with a brief introduction of the business, its name, concept, location, how long it has been in operation, and what makes it unique. Mention any services or products you plan to offer and who you sell to.

Then you should follow with an overview of the addressable market for your motels, current trends, and potential growth opportunities.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Finally, you should detail any funding requirements in the ask section.

2. The presentation of the company

In your motel business plan, the second section should focus on the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide an overview of the business's legal structure, details about the owners, and their respective investments and ownership shares. This clarity is crucial, especially if you're seeking financing, as it helps the reader understand which legal entity will receive the funds and who controls the business.

Moving on to the location part, you'll offer an overview of the company's premises and their surroundings. Explain why this particular location is of interest, highlighting factors like catchment area, accessibility, and nearby amenities.

When describing the location of your motel, you could point out its proximity to major highways, its access to popular attractions, and its potential for drawing in business from the local area. You might emphasize the potential for repeat customers, as well as the potential for drawing in customers from further afield.

You may also want to highlight the area's natural beauty and any other points of interest that could draw guests in. Additionally, you could point out any potential for additional development in the area, which could result in increased business for your motel.

Finally, you should introduce your management team. Describe each member's role, background, and experience.

Don't forget to emphasize any past successes achieved by the management team and how long they've been working together. Demonstrating their track record and teamwork will help potential lenders or investors gain confidence in their leadership and ability to execute the business plan.

3. The products and services section

The products and services section of your motel business plan should include a detailed description of what your company sells to its customers. 

For example, your motel might offer customers complimentary breakfast, complimentary Wi-Fi, and 24-hour desk service. Breakfast can provide customers with a convenient and healthy meal option, Wi-Fi can allow customers to stay connected to their work and family, and 24-hour desk service can provide customers with assistance and support at any time.

The reader will want to understand what makes your motel unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channel/s that you are targeting them through. 

4. The market analysis

When outlining your market analysis in the motel business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your motel, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your motel targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include business travelers. These are people who are travelling for work and need a place to stay for the night or the weekend. They typically book their stays in advance and look for amenities like free breakfast, Wi-Fi, and comfortable beds. Business travellers usually need a reliable, convenient place to stay while on the road.

In the competition subsection, introduce your main competitors and explain what sets your motel apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your motel.

5. The strategy section

When writing the strategy section of a business plan for your motel, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your motel faces a wide variety of risks. For example, you may be exposed to financial risks due to the potential for theft or fraudulent activities.

You might also face the risk of lawsuits due to liability issues, such as accidents or injuries on the premises. It is important to anticipate these risks and have a plan in place to mitigate them.

6. The operations section

The operations of your motel must be presented in detail in your business plan.

Begin by addressing your staff, specifying the main roles and your recruitment plan to support the anticipated growth. Outline the qualifications and experience needed for each role and discuss your recruitment strategies, which may involve using job boards, referrals, or headhunters.

Next, clearly state your motel's operating hours, allowing the reader to gauge the adequacy of your staffing levels. Additionally, mention any considerations for varying opening times during peak seasons and your approach to handling customer queries outside regular operating hours.

The key assets and intellectual property (IP) required to run your business should also be highlighted. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, ensure they are well-documented in this section.

You may have key assets such as the land or building that the motel is on, as well as furniture and equipment within the motel.

Additionally, you might have intellectual property such as a brand or logo associated with the motel, as well as any copyrighted material used in marketing or advertising the motel.

Finally, provide a comprehensive list of suppliers you intend to collaborate with, along with a breakdown of their services and main commercial terms, such as price, payment terms, break clauses and contract duration. Investors often seek insight into the reasons behind your supplier choices, which may include a preference for higher-quality products or established relationships from past ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a motel business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my motel's business plan?

In this section, we will be reviewing the two main options for writing a motel business plan efficiently:

  • Using specialized software,
  • Outsourcing the drafting to the business plan writer.

Using an online business plan software for your motel's business plan

Using an online business planning software is the most efficient and modern way to create a motel business plan.

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your motel's business plan

Outsourcing your motel business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the motel business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their own business plan using online software.

Why not create your motel's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a motel business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my motel business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

  • Word processors don't include instructions and examples for each part of your business plan
  • Word processors don't update your numbers automatically when they change in your forecast
  • Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a motel business plan for some entrepreneurs, it is by far not the best or most efficient solution.

  • Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
  • A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
  • Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a motel. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

  • How to write a 5 years business plan
  • Business plan myths

Know someone who owns or wants to start a motel? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Hotel Business Plan

Hotel business plan by xotels. Step by step guide on how to write a hotel business plan.

OK, so you have decided to realize your dream and open your own hotel . You have thought out an amazing concept delivering unparalleled guest service. The next step would be to write a hotel business plan. It’s like a road map to the opening. However, as a seasoned Hotel Management Company , we have seen that this is where most entrepreneurs get stuck.

Why? Many do not have the time and don’t know what to write or how to do the financials. But until you finish your business plan, you will not be able to get the financing either. So you end up with ideas sitting in your head not realizing your dream.

Really it is not that difficult to make a good hotel business plan. It is merely a structured summary of your idea. Most people try to include everything about their hotel concept in the plan. This leads to an indigestible super novel-like bookwork, aka a mess.

The key is, knowing what to include, and what not to include in your hotel business plan. Create a clear road map for success. Excite investors rather than bore them to death like most business plans full of redundant information do. And you need to lead readers down the exact path you want.

One of the main challenges for example is that after reading the first page most businesses often don’t fully understand what the hotel is all about. For investors and lenders, it is crucial they can quickly comprehend your plan, without reading the whole document.

hotel business plan 2

Hotels 101: The Basics of Business Planning

We have put together a hotel business plan template to help you on your way. Check out our approach based on 10 critical points, being:

  • Executive Summary
  • Company Analysis
  • Industry Analysis
  • Customer Analysis
  • Competitive Analysis
  • Strategic Plan
  • Operations Plan
  • Management Team
  • Financial Plan
  • Key Milestones

Steps of your Hotel Business Plan

Let’s dive into the step-by-step checklist of what your hotel business plan should look like.

These are the steps to developing your own hotel business plan. See which steps to follow to write your own hotel business plan.

Infographic by Xotels

1. Executive Summary

This first part should consist of two main parts, being:

  • Mission Statement (Introduction): a 1 line company description only the essence of your hotel (not 2 lines or a paragraph). It explains why you are in business or which huge need you are solving, that currently is not being met. For example in the case of Qbic Hotels “Moving modular hotels into under-utilized real-estate to reduce build-out cost and time.” 
  • Objectives : What do you hope to accomplish (i.e. “Reach an annual occupancy of 90%”).

 2. Company Analysis

More detailed information on the USPs (unique selling points) of your hotel concept.

hotel business plan 3

3. Industry Analysis

Information on the current industry trends and the current state of the market and how this will impact your hotel. This is needed as investors want to be sure you really understand the hotel industry. This acts as the foundation on which decisions such as trends and developments to follow will be based.  

Streamline Your Hotel Operations

We guide hotels and resorts toward unparalleled success, positioning them as market leaders.

motel business plan

4. Customer Analysis

In-depth information on your target market, including geographic, demographic, socioeconomic, psychographic, and behavioural segmentation details. It can also help you to keep up to date with the latest hotel marketing trends to understand which are the types of guests who will be staying at your hotel. Explain which features will be meeting the needs and wants of these main segments when thinking of:

Basically, how will consumers answer this question ‘Why my hotel?’

Aim to break it up to the point value can be easily communicated (do not make it too overcomplicated). Think of the following examples:

  • Psychographics: interests, lifestyles, personality, values, opinions, and attitudes
  • Behavioural segmentation: purchasing behaviour, level of engagement, customer loyalty
  • Demographics: gender, age, marital status and education
  • Geographics: location (country, state, region, city)
  • Socio-economics

Any of the above examples of hotel segmentation can, if described well, be of great value to your business plan. An example of this could be a hotel located in a beach town, where you should be able to describe how demographics and psychographics differ from summer to winter time. Especially, since this example is typically known for lower demand in winter which you could be compensating for with the right hotel marketing strategies on hand.

motel business plan

5. Competitive Analysis

A study of your local competition or global concept competitors, with each of their strengths, weaknesses, occupancy rates and market share ( SWOT analysis ). And don’t forget the most important part; what differentiates you from them. What makes you stand out?

Ask yourself: “can I add value to a specific area”, especially when it comes to hotel-dense areas like city centres or major destinations.

6. Strategic Plan

This exists of 3 parts:

  • Marketing : How exactly will you attract customers/guests? How will you position yourself? What will your message be to the different segments of your business mix? How will your direct marketing work? What will be the plan for your hotel website, SEO, SEM and SMM? Will you do offline promotion? In short, your hotel marketing strategy should cover everything there is to know about how to market your hotel.
  • Distribution : Which 3rd party channels will you use and how will you manage availability? What technology will you need?
  • Revenue management : What pricing and yield techniques will you use? What will your payment and cancellation policies be? Which room types will you be selling, and how will they be individually marketed? How many revenue scenarios will I create? Where can I compensate income/demand streams when necessary?

Make sure you have the capabilities to plan out a strong marketing, distribution and revenue management strategy. 

Things get complicated rather fast, and choosing to outsource hotel and revenue management is likely to give you a strategic advantage, during the planning phase, and the execution of your business plans.

7. Operations Plan

How will you run your hotel? Think of the following elements:

  • How many staff and supervisors will you need? 
  • What are their job descriptions/responsibilities? 
  • What background and experience should they have? 
  • When should they start? 
  • What are your service standards?
  • Will you develop manuals?
  • Which supplier will you use?
  • How will you manage inventory?

8. Management Team

Include the bios of your team. Focus on what uniquely qualifies you to make your hotel such a success. Having a great team is the key to success , and stakeholders will be impressed with a thorough explanation of the added value everyone brings to the table.

9. Financial Plan

Provide the start-up costs of the hotel (capital investment), the ongoing business costs, operational expenses and revenue projections for the next five years. These figures should be always based on your Hotel Feasibility Study . The KPIs to look at include expected occupancy, ADR (Average Daily Rate) and RevPAR (Revenue per Available Room).

If you are raising money , outline how much funding will be needed and when. Explain how you will generate a return on investment for investors, or when lenders will be paid back.

10. Key Milestones

These are the most important achievements which once they have been completed, will make your hotel more likely to succeed. Think off:

  • Location selection
  • Permits & Licenses
  • Build-out / Construction of the Hotel
  • Staffing and Training
  • GOP Break-even
  • NOI Break-even

Each time one of the key milestones is achieved, the risk of lenders or investors decreases . And once your last key milestone is reached, the chance of success is more or less guaranteed.

11. Appendix

Provide any other relevant information here. Don’t clutter the main sections of your hotel business plan with too many details. Rather support them with attachments in this part.

motel business plan

Putting Your Plan into Action

Many people have great business ideas. But that really doesn’t matter. The difference between dreamers and entrepreneurs is the action mindset. Are you ready to ship your idea to the market? 

The first step is to put your ideas on paper. I hope this free sample will help you write a persuasive hotel business plan. Because no investor or lender will be interested if you cannot present a clear plan.

Follow your dreams and go for it!

Need help to Develop and Manage your Hotel Concept?

Our hotel consultants at XOTELS have helped hundreds of hotels to develop and optimize their businesses. 

With cost-effective implementations and best practices developed over years of experience, successful business as a boutique hotel , resort, B&B, aparthotel, hostel, or any other lodging concept for that matter, is guaranteed.

Hope this template has helped you get inspired to start your own hotel business .

Best of luck in your endeavours!

Patrick Landman

PS. Get in touch with us if you need help developing and managing your hotel concept.

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How to Start a Motel Business

A motel is a facility with rooms where guests can pay to spend a designated number of hours or nights. Normally, motels are for overnight use, but rooms can also be rented by the hour according to the motel’s policies. Motels are typically distinguished from hotels because the rooms can be accessed directly from a parking lot rather than a corridor.

Learn how to start your own Motel Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Motel Business Image

Start a motel business by following these 10 steps:

  • Plan your Motel Business
  • Form your Motel Business into a Legal Entity
  • Register your Motel Business for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Motel Business
  • Get the Necessary Permits & Licenses for your Motel Business
  • Get Motel Business Insurance
  • Define your Motel Business Brand
  • Create your Motel Business Website
  • Set up your Business Phone System

We have put together this simple guide to starting your motel business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Motel Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your motel business?

Business name generator, what are the costs involved in opening a motel business.

Motel costs include the following:

  • Rent/mortgage
  • Staff salaries
  • Maintenance
  • Supplies (linens, cleaning products, etc.)
  • Office equipment
  • Commercial insurance

What are the ongoing expenses for a motel business?

Motel owners will need to account for the cost of salaries, equipment, maintenance, rent/mortgage, utilities, and commercial insurance.

Who is the target market?

The target market can be anyone looking for a place to stay at a reasonable price. The target demographic usually refers to tourists or passersby, but this is not always the case. Plenty of locals may want to take a staycation to see their town in a new light (without going overboard on costs).

How does a motel business make money?

Motels charge people a set amount to use their facilities. This charge should account for not only the direct costs of the room (including utilities), but also the common areas and the service staff.

Motel owners can charge the going rates in their area. They may only be able to charge $15 a night for a weekday during the off-peak season. However, owners may be able to charge $100 or more per night during a three-day weekend if there’s a major event happening in their area.

How much profit can a motel business make?

Profits for motels can be substantial, especially if the demand is high. Room rates can conceivably triple during major events and peak tourist season. However, average profits have fallen in the last few years for motels from around 35% to 25%.

How can you make your business more profitable?

Motels can consider selling merchandise to their customers, including T-shirts, hats, and sweatshirts. Or they can set up a small gift shop where customers can purchase liquor, snacks, and beverages. These convenience goods and souvenirs can be sold at high-profit margins and can provide supplemental income beyond that of the standard room rates.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your motel business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Motel Business needs and how much it will cost you by reading our guide Business Insurance for Motel Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a motel business

Most people will likely find you via online research. You’ll need to create a website that is search-engine friendly and easy to navigate or consider investing in paid online advertising. Owners may also want to look into partnerships with websites like Expedia or Priceline. Offer special rates or special amenities for first-time guests. Finally, consider partnering with travel agents or other local partners as a way to spread the word about your new business. Travel agents are always on the lookout for reasonable places for their clients to stay, especially in high-traffic cities or neighborhoods.

How to keep customers coming back

Attracting customers starts with being visible enough for them to find you. Ensure your online and local presence gives you a competitive edge over other local options. When guests are with you, the staff should be welcoming, accommodating, and proactive to their needs. This will help generate the reviews you need and help guests remember your business if they ever swing through your area again. Consider offering an incentive for people to fill out a survey about their experience, such as a small gift. Their feedback can help you fine-tune your operation for future guests.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

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Welcome to the Startup Savant podcast , where we interview real startup founders at every stage of the entrepreneurial journey, from launch to scale.

Is this Business Right For You?

People who want to provide travelers or locals with a safe, affordable, and comfortable place to stay. The best owners will actively seek to improve their guests' experiences by sharing their passion for tourism and the joys of discovering a new area.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a motel business?

Owners will likely spend their time coordinating staff and ensuring the facility meets quality standards. They’ll need to manage employees, ensure regular maintenance, and interface with guests. Owners will oversee all activity within the motel and make adjustments as needed. They'll set financial expectations and design their marketing for their target demographic.

What are some skills and experiences that will help you build a successful motel business?

You should be organized, logical, and good with people. If you’re not committed to your staff and customers, you’re likely to overlook important details in your business. Most motel owners will hire a general manager to take care of many of the daily activities, but owners still need to stay involved enough to catch smaller issues before they turn into big problems.

What is the growth potential for a motel business?

Quality motels are always in demand in practically all areas of the country. Even in places that are saturated with facilities, patrons are always looking for something extra. For example, if your motel offers more security than those around it, this can entice people to try your motel over more established businesses in the area.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a motel business?

The best approach for opening a motel business is largely determined by the area in which it’s located. Owners should scout different locations and assess the competition around each one. Once owners do their research on comparable hotels or motels, they can use this information to distinguish their business.

Carving out the right brand starts with understanding what your potential customers need. Are people worried about their safety in a large city? Are they looking for a motel with more amenities? Do they believe the motels are overpriced in their area for what they receive? Is your location closer to the most popular locations in your town? As you narrow down your strengths, it should be easier to set the right branding strategy for your customers.

In the advent of websites such as Airbnb, the competition has never been more intense for motels. But not everyone wants to stay on someone’s private property where anything could happen. It’s an owner’s job to figure out what’s missing for travelers before advertising directly to those needs. Motel owners can also consider offering unconventional options that other motels don't. For example, towns that are frequented by truckers may be able to turn a profit by renting rooms by the hour. These working professionals may just want a place to shower, eat, and change before their next stop without having to pay for a full night. Or owners may want to outfit their motel with luxury amenities. Anything from free breakfast to turn-down service can give your motel a good reputation from the moment you open.

How and when to build a team

Most motel owners will build a team immediately to ensure guests have access to staff members at all hours of the night. Look for people who are conscientious, friendly, and organized. Staff should have a strong background of the town, so they can answer questions and enhance a guest's stay. Look for people who can stay calm during emergencies and direct guests to safety.

Useful Links

Real world examples.

  • Ray's Motel
  • Birchmont Motel

Have a Question? Leave a Comment!

Financial Model, Business Plan and Dashboard Templates - FinModelsLab

How To Write a Business Plan for Motel in 9 Steps: Checklist

By henry sheykin, resources on motel.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan

Welcome to our blog post on how to write a business plan for a motel in 9 simple steps! In today's fast-paced world, travelers are always on the lookout for affordable and comfortable accommodations while they are on the road. The motel industry has witnessed steady growth in recent years, providing ample opportunities for entrepreneurs to tap into this lucrative market.

Statistical data reveals that the motel industry is predicted to grow at a CAGR of 4.4% from 2021 to 2028. This growth can be attributed to the increasing number of domestic and international travelers, as well as the rising demand for budget-friendly lodging options. With the right business plan in place, you can capitalize on this trend and create a successful motel business that caters to the needs of modern-day travelers.

To get started, the first step is to identify your target market and location. Determine the type of travelers you want to cater to, such as business executives, families, or budget-conscious tourists. Additionally, research potential locations that offer easy access to major highways or tourist attractions, ensuring convenience for your guests.

Next, it is essential to conduct thorough market research and competitive analysis. Understand the existing players in the market, their pricing strategies, and the amenities they offer. This information will help you identify gaps in the market and develop a unique selling proposition that sets your motel apart from the competition.

In addition to market research, assessing the financial feasibility and funding requirements of your motel business is crucial. Determine the initial investment required, the projected revenue, and the operating expenses to ensure profitability. This information will also be valuable when seeking funding from investors or financial institutions.

Developing a clear vision and mission statement for your motel business will provide a foundation for your business plan. Clearly define the purpose of your motel and the values it will uphold, which will guide your decision-making process and establish a strong brand identity.

Your unique selling proposition and competitive advantage should be clearly articulated. Think about what sets your motel apart from others in the market. Do you offer a wider variety of room types or additional amenities like mini-fridges, microwaves, or free WiFi? Highlight these unique features to attract potential guests.

With a rough draft of the business plan outline in place, you can start gathering the necessary industry and market data. Include relevant statistics, growth trends, and demographics to support your business strategy and demonstrate your knowledge of the market.

Identifying potential risks and challenges is an important step in any business plan. Consider factors such as seasonality, economic fluctuations, or changes in consumer preferences that may impact your motel business. Develop contingency plans to mitigate these risks and ensure the long-term success of your venture.

Finally, set specific goals and objectives for your motel business. These can be financial targets, customer satisfaction goals, or expansion plans. Setting clear objectives will help you stay focused and measure the progress of your motel as it grows.

In conclusion, writing a business plan for a motel requires careful consideration of target market and location, market research, financial feasibility, vision and mission statement, unique selling proposition, industry and market data, risks and challenges, and setting goals and objectives. By following these 9 simple steps, you can create a comprehensive plan that will pave the way for a successful motel business in the highly competitive hospitality industry.

Identify Target Market And Location

Identifying the target market and choosing the right location are crucial steps in creating a successful motel business. Understanding the needs and preferences of your target market will help you tailor your services and amenities to attract and retain customers. Additionally, selecting the right location will ensure that your motel is easily accessible to your target market and can attract a steady stream of travelers.

When identifying your target market, consider factors such as demographics, travel patterns, and preferences. Are you targeting budget-conscious travelers, business professionals, families, or a specific niche market? Understanding who your customers are will help you determine the amenities and room types you should offer.

Once you have identified your target market, it's time to choose the right location for your motel. Consider factors such as proximity to major highways or transportation hubs, nearby attractions or landmarks, and the availability of parking facilities. It's important to choose a location that is convenient for travelers and offers easy access to the places they want to visit.

Tips for identifying the target market and location:

  • Conduct surveys or interviews: Gather insights from potential customers to understand their preferences and expectations from a motel.
  • Study competitor locations: Analyze the locations of existing motels in the area and identify any gaps in the market that you can fill.
  • Consider local attractions: If your target market includes tourists, choose a location that is close to popular attractions or landmarks.
  • Collaborate with local businesses: Partnering with local businesses, such as restaurants or tourist agencies, can help attract more customers to your motel.

Conduct Market Research And Competitive Analysis

Market research and competitive analysis are crucial steps in building a successful business plan for your motel. By conducting thorough research, you will gain a deep understanding of your target market, identify your competition, and discover opportunities for growth.

1. Identify your target market: Begin by defining your target market, which includes identifying the demographic characteristics, preferences, and needs of your potential customers. This information will guide you in tailoring your motel's amenities, room types, and services to meet their specific requirements.

2. Conduct a comprehensive market analysis: Research the current and future trends in the hospitality industry, particularly in the motel sector. Analyze the demand for accommodations in your chosen location, studying factors such as tourism statistics, level of competition, and seasonality. This analysis will help you understand the potential demand for your motel and determine if there is room for growth.

3. Gather information on your competition: Identify your direct and indirect competitors in the area. Look for motels or hotels offering similar services, amenities, and price ranges. Analyze their strengths and weaknesses, customer reviews, online presence, and marketing strategies. This analysis will help you identify gaps and opportunities in the market that you can capitalize on.

  • Visit local motels and immerse yourself in their guest experience to understand their operations and service quality.
  • Utilize online platforms, such as review websites and social media, to gather information about customer feedback and complaints about existing motels in the area.
  • Seek customer feedback through surveys or questionnaires to gain insights into their preferences and needs.

4. Analyze industry trends and innovations: Stay up-to-date with industry news, advancements, and emerging technologies that could impact the motel business. This information will help you make informed decisions regarding the development of your business plan and potential areas of differentiation.

5. Determine market size and growth potential: Estimate the size of the market and evaluate its growth potential by exploring factors such as population growth, projected economic development, and tourism forecasts. This data will allow you to assess the viability of your motel business and understand its potential for success.

By conducting thorough market research and competitive analysis, you will have a solid foundation for developing a business plan that aligns with your target market's needs and provides you with a competitive edge in the industry.

Determine The Financial Feasibility And Funding Requirements

One of the most crucial steps in writing a business plan for a motel is determining the financial feasibility and understanding the funding requirements. This step aims to assess whether your motel business idea is financially viable and if you have enough resources to support its establishment and operation.

To determine the financial feasibility, you need to conduct a thorough analysis of the costs involved in setting up and running a motel. This includes expenses such as land acquisition or lease, construction or renovation costs, purchasing furniture and amenities, hiring staff, marketing, and ongoing operational costs. It is essential to break down these costs and create a comprehensive budget that covers all the necessary expenditures.

Once you have estimated the costs, you need to assess the potential revenue your motel can generate. This can be done by analyzing the demand for motel accommodations in your target market, understanding the average room rates in the area, and projecting the occupancy rates you expect to achieve. This analysis will help you determine if the projected revenue can cover the expenses and provide a return on investment.

When it comes to funding requirements, you need to consider how much capital you have available and whether it is sufficient to cover the initial investment. If you have a funding gap, you will need to explore various financing options. These may include seeking loans from financial institutions, attracting investors or partners, or considering other sources of funding such as grants or crowdfunding.

Tips for determining financial feasibility and funding requirements:

  • Create a detailed financial projection that takes into account both fixed and variable costs.
  • Research and compare interest rates and terms offered by different lenders to secure the most favorable financing option.
  • Prepare a compelling business plan that highlights the potential return on investment to attract investors or partners.
  • Consider alternative financing methods like public-private partnerships or government programs specifically designed for motel development.
  • Regularly review and update your financial plan to ensure it remains viable and relevant.

By thoroughly analyzing the financial feasibility and determining the funding requirements for your motel business, you'll be better prepared to make informed decisions and secure the necessary resources to bring your business idea to life.

Develop A Clear Vision And Mission Statement

A clear vision and mission statement is essential for any business, including a motel. It helps to define the purpose, direction, and values of your business. Your vision and mission statements will guide your decision-making process and provide a framework for your business plan.

When developing your vision statement, it is important to think about the long-term goals and aspirations of your motel. What do you envision your motel becoming in the future? What impact do you want to have on your customers and the community?

Your vision statement should be concise and inspirational, capturing the essence of what your motel aims to achieve. It should be a forward-looking statement that reflects your aspirations for the future.

Once you have defined your vision, it is time to develop your mission statement. Your mission statement should clearly articulate the purpose of your motel and how it intends to achieve its vision. It should describe who your target market is, what services you will provide, and how you will differentiate yourself from competitors.

Tips for developing a clear vision and mission statement:

  • Think about the unique qualities and amenities your motel will offer
  • Consider the values and principles that will guide your business
  • Keep your statements concise and focused
  • Ensure that your statements are aligned with your target market and industry trends
  • Use your vision and mission statements as a reference point when making decisions about your motel's direction

By developing a clear vision and mission statement, you can lay the foundation for a successful motel business plan. These statements will help you stay focused on your goals and communicate your purpose to investors, employees, and customers.

Define The Unique Selling Proposition And Competitive Advantage

When developing a business plan for your motel, it is important to clearly define your unique selling proposition (USP) and competitive advantage. These two factors will set your motel apart from the competition and attract customers. Your USP is what makes your motel different and desirable to your target market, while your competitive advantage positions you as a stronger option compared to other motels in the area.

1. Identify your unique features: Determine what sets your motel apart from others. Consider the amenities and services you offer, such as the mini-fridges, microwaves, free WiFi, cable TV, and complimentary continental breakfast mentioned in the business idea. Highlight these unique features to showcase the value they provide to your guests.

2. Understand your target market: Analyze the preferences and needs of your target market. What are they looking for when choosing a motel? Are they price-conscious travelers, business professionals, or families? Tailor your USP and competitive advantage to address their specific needs and desires.

3. Emphasize exceptional customer service: Providing excellent customer service can be a powerful competitive advantage. Train and empower your staff to go the extra mile for your guests. Offer personalized experiences and make sure your guests feel valued and cared for during their stay.

4. Highlight your location: If your motel is located in a prime location, such as near popular tourist attractions or business districts, make sure to leverage it as a part of your USP. Emphasize the convenience and accessibility your location offers to attract more guests.

Tips for defining your USP and competitive advantage:

  • Research your competitors' offerings and determine how you can differentiate yourself.
  • Stay up-to-date with industry trends and incorporate them into your USP.
  • Consider conducting customer surveys to gather feedback and identify opportunities for improvement.
  • Don't just focus on price; find other ways to provide value to your guests.
  • Showcase any awards, certifications, or recognition your motel has received to build trust and credibility.

Defining your unique selling proposition and competitive advantage is crucial for the success of your motel business. It will help you attract the right customers and position your motel as the top choice in the market. Take the time to carefully analyze your strengths and capitalize on them in your business plan.

Create A Rough Draft Of The Business Plan Outline

Once you have gathered all the necessary information and conducted thorough research, it's time to start crafting a rough draft of your business plan outline. This preliminary document will serve as the foundation for your final business plan.

When creating this rough draft, it's important to include all the essential sections and elements that a comprehensive business plan should have. This will help you to organize your thoughts and ideas in a logical and coherent manner.

Here is a suggested outline for your motel business plan:

  • Executive Summary: Provide an overview of your motel business, highlighting its key features and benefits.
  • Company Description: Describe your motel in detail, including its location, target market, and unique selling proposition.
  • Market Analysis: Present the results of your market research and competitive analysis, demonstrating a thorough understanding of your target market and competition.
  • Organization and Management: Outline the structure and key personnel of your motel business.
  • Products and Services: Describe the various room types, amenities, and additional offerings that your motel will provide.
  • Marketing and Sales Strategy: Detail your plans for promoting and selling your motel's services.
  • Operational Plan: Explain how your motel will operate on a day-to-day basis, including staffing, suppliers, and logistics.
  • Financial Projections: Provide projected financial statements, including income statement, balance sheet, and cash flow statement.
  • Appendix: Include any supporting documents, such as market research data, resumes of key personnel, or legal agreements.
  • Keep your rough draft concise and focused, ensuring that each section conveys the necessary information without unnecessary fluff.
  • Use bullet points and subheadings to make your draft easy to read and navigate.
  • Review and revise your rough draft multiple times to ensure clarity, coherence, and accuracy.
  • Seek feedback from trusted advisors or mentors to gain valuable insights and suggestions for improvement.
  • Remember that this rough draft is a starting point, and it will evolve and become more refined as you progress with your business plan.

Gather The Necessary Industry And Market Data

In order to develop a comprehensive business plan for your motel, it is essential to gather relevant industry and market data. This information will not only help you understand the current trends and dynamics of the motel industry, but it will also assist you in making informed decisions for your own business. Here are some important steps to consider when gathering the necessary industry and market data:

  • Utilize online surveys and questionnaires to gather customer feedback directly
  • Network with industry professionals and attend trade shows to gain insights from experienced entrepreneurs
  • Consider hiring a market research firm to conduct comprehensive analysis and gather data

By taking the time to gather the necessary industry and market data, you will be equipped with valuable insights to guide your business decisions. This information will help you develop effective marketing strategies, identify your target market, and position your motel as a competitive player in the industry.

Identify Potential Risks And Challenges

As with any business venture, it is essential to identify the potential risks and challenges that your motel may face. By anticipating these potential obstacles in advance, you can better prepare and develop strategies to mitigate their impact. Here are some important factors to consider:

  • Competition: Analyze the level of competition in the area where you plan to open your motel. Identify other lodging options and assess their strengths and weaknesses. This will help you determine how to differentiate your motel and attract customers.
  • Economic Factors: Consider the economic conditions and trends that may affect the demand for accommodations in your target market. Economic downturns, fluctuations in travel patterns, and changes in consumer spending habits can significantly impact the success of your business.
  • Location: Assess the location of your motel and evaluate its accessibility, visibility, and proximity to key amenities and attractions. If the motel is in a remote or less desirable location, it may be challenging to attract customers and generate consistent revenue.
  • Seasonality: Determine whether your motel's location experiences seasonal fluctuations in tourism or business travel. If your business heavily relies on the high season, you may need to develop strategies to generate revenue during the off-peak periods.
  • Operational Challenges: Consider the operational aspects of running a motel, such as staffing, maintenance, and customer service. Ensuring that you have a well-trained and effective team in place and implementing efficient operational procedures are critical to delivering a positive guest experience.
  • Regulations and Legalities: Familiarize yourself with the local, state, and federal regulations that govern the lodging industry. Ensure that your motel complies with all necessary licenses, permits, and safety regulations to avoid legal issues and penalties.
  • Regularly review and update your risk assessment as market conditions and external factors evolve.
  • Consider seeking professional advice from industry consultants or experts to assess potential risks and develop effective risk management strategies.
  • Create contingency plans to address unforeseen events, such as natural disasters, disruptions in the supply chain, or public health emergencies.

Set Specific Goals And Objectives

Once you have gathered all the necessary information and analyzed your target market, it is important to set specific goals and objectives for your motel business. These goals will serve as a roadmap for your operations and guide you towards success. Here are some key points to consider when setting goals and objectives:

  • Be measurable and quantifiable: Set goals that can be measured using specific metrics and numbers. This will allow you to track your progress and assess the success of your business.
  • Align with your vision and mission: Ensure that your goals and objectives align with the overall vision and mission of your motel business. This will help you stay focused and maintain a consistent direction.
  • Be realistic and attainable: Set goals that are challenging yet achievable. Consider factors such as market conditions, competition, and available resources when setting your objectives.
  • Set both short-term and long-term goals: Establish goals that can be achieved within a specific timeframe, such as quarterly or annually. Additionally, define long-term objectives that outline your ultimate vision for the business.
  • Include financial goals: Set financial targets for your motel business, such as revenue growth, profit margins, and return on investment. These goals will ensure the financial sustainability and success of your venture.

Tips for Setting Goals And Objectives:

  • Break down larger goals into smaller, actionable tasks for better manageability.
  • Regularly track and evaluate your progress towards achieving your goals to stay on track.
  • Review and revise your goals periodically to adapt to changing market conditions or business needs.
  • Communicate your goals and objectives with your team to ensure everyone is aligned and working towards the same vision.

By setting specific goals and objectives for your motel business, you will have a clear direction and a framework for success. This step marks an important milestone in your business planning process, as it outlines what you aim to achieve and how you plan to get there. Stay focused, motivated, and monitor your progress regularly to make necessary adjustments and keep moving forward.

In conclusion, writing a business plan for a motel involves several important steps that are crucial for success. By identifying the target market and location, conducting thorough market research, and determining the financial feasibility, you can lay a strong foundation for your motel business. Additionally, developing a clear vision and mission statement, defining your unique selling proposition, and setting specific goals and objectives will help guide your business operations.

Creating a rough draft of the business plan outline and gathering necessary industry and market data will further assist in shaping your motel business. It is also essential to identify potential risks and challenges that may arise and develop strategies to mitigate them. Lastly, ensuring your motel offers a variety of room types and amenities, such as mini-fridges, microwaves, free WiFi, cable TV, and complimentary continental breakfast, will attract and satisfy your target customers.

In summary, by following these nine steps outlined in this checklist, you can create a comprehensive business plan that will set your motel up for success in the competitive hospitality industry.

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ProfitableVenture

Motel Business Plan [Sample Template]

By: Author Solomon O'Chucks

Home » Business Plans » Tourism & Hospitality

Motel Business

A motel business is a type of lodging establishment that provides short-term accommodations for travelers. The term “motel” is a combination of the words “motor” and “hotel,” indicating its original purpose to cater to travelers with automobiles.

Motels are typically located near highways, major roads, or tourist attractions, making them convenient for people on road trips or needing a place to stay for a night or two.

Motel businesses usually offer a range of rooms or units, often with parking spaces located directly in front of the rooms for easy access. The rooms in motels are designed to be functional and practical, often featuring basic amenities such as a bed, bathroom, and sometimes a small kitchenette.

Compared to traditional hotels, motels tend to be more affordable and focus on providing a convenient and cost-effective option for travelers who prioritize ease of access and budget-friendly accommodations.

Steps on How to Write a Motel Business Plan

Executive summary.

Green House® Motels, Inc. is a well-established and environmentally conscious motel business located in the vibrant city of Green Bay, Wisconsin. Our motel offers a unique blend of comfort, affordability, and sustainability, making us the preferred choice for travelers seeking a convenient and eco-friendly stay.

At Green House® Motels, Inc., we are committed to minimizing our environmental impact through energy-efficient practices, waste reduction, and sustainable amenities.

Our motel is strategically situated near major highways and attractions, making it an ideal stopover for both leisure and business travelers. We offer competitive rates without compromising on quality, ensuring that our guests receive exceptional value for their stay.

Our rooms feature modern conveniences such as Wi-Fi, flat-screen TVs, and comfortable bedding, enhancing the overall guest experience. From energy-saving lighting to eco-friendly toiletries, we prioritize sustainability throughout our operations to create a positive impact on the environment.

Company Profile

A. our products and services.

At Green House® Motels, Inc., we offer a range of rooms or units, often with parking spaces located directly in front of the rooms for easy access. We also offer upgraded facilities and services, including Wi-Fi, flat-screen TVs, in-room coffee makers, swimming pools, on-site restaurants, and other amenities to attract a wider range of travelers

b. Nature of the Business

Our motel business will operate the business-to-consumer model.

c. The Industry

Green House® Motels, Inc. will operate in the hospitality industry.

d. Mission Statement

To provide travelers with a comfortable and eco-conscious lodging experience that aligns with their values and budget.

e. Vision Statement

To become a leading example of sustainable hospitality in the region while offering exceptional service and value to our guests.

f. Our Tagline (Slogan)

Green House® Motels, Inc.: “ Stay Green, Stay Comfortable: Where Sustainability Meets Hospitality”

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Green House® Motels, Inc. will be formed as a Limited Liability Company (LLC).

h. Our Organizational Structure

  • Chief Executive Officer (Owner)
  • Facility Manager
  • Maintenance Officer
  • Accountants/Cashiers
  • Cooks (Chefs)
  • Administrative Staff

i. Ownership/Shareholder Structure and Board Members

  • Peter Paulson (Owner and Chairman/Chief Executive Officer) 54 Percent Shares
  • Kelvin Duplantis (Board Member) 16 Percent Shares
  • Kyle Hanis (Board Member) 10 Percent Shares
  • Teddy Moses (Board Member) 10 Percent Shares
  • Juliet Murphy (Board Member and Secretary) 10 Percent Shares.

SWOT Analysis

A. strength.

  • A strong commitment to eco-friendly practices and a sustainable approach differentiates Green House® Motels, Inc. from competitors.
  • Strategically situated near highways and attractions, providing easy access for travelers passing through or visiting the city.
  • Offering contemporary amenities such as Wi-Fi, flat-screen TVs, and comfortable bedding enhances the guest experience.
  • Providing affordable accommodations while maintaining quality gives Green House® Motels, Inc. a competitive edge.

b. Weakness

  • A relatively smaller marketing budget might impact visibility in a competitive hospitality market.
  • A potential weakness is if there’s demand for a wider range of room types or sizes.
  • Fluctuations in demand based on seasonal travel patterns might impact revenue consistency.

c. Opportunities

  • Increasing eco-consciousness among travelers presents an opportunity for Green House® Motels, Inc. to tap into a niche market.
  • Offering additional amenities like meeting spaces or partnerships with local eco-tourism activities could attract more guests.
  • Investing in digital marketing and online booking systems can reach a broader audience and simplify the booking process.

i. How Big is the Industry?

In the United States, which has one of the largest motel markets, there are 166,272 hotel & motel businesses as of 2023, an increase of 7.1 percent from 2022. The market size, measured by revenue of the Hotels and motels industry was $224.9bn in 2022.

ii. Is the Industry Growing or Declining?

The motel industry was experiencing a mixed trend with both growth and challenges. The growth or decline of the motel industry can vary based on factors like economic conditions, travel trends, consumer preferences, and the specific location of motels.

iii. What are the Future Trends in the Industry?

The motel industry is evolving and experiencing several notable trends that shape its future. More motels were likely to focus on sustainability and eco-friendliness, incorporating energy-efficient technologies, waste reduction practices, and sustainable materials to attract environmentally conscious travelers.

Motels were expected to adopt advanced technologies such as mobile check-in/check-out, keyless entry, and smart room controls to enhance the guest experience and streamline operations.

Motels are likely to invest in data analytics to understand guest preferences better and deliver more personalized services, creating memorable experiences tailored to individual needs. Post-pandemic, health and safety protocols are expected to remain a priority, including enhanced cleaning practices, touchless interactions, and improved ventilation systems.

Motels could offer fitness facilities, wellness amenities, and healthy dining options to cater to travelers seeking wellness-focused stays. Establishing a strong online presence, utilizing social media platforms, and optimizing websites for mobile users could become essential for motels to attract and engage guests.

As remote work and “work from anywhere” trends continue, some motels might offer amenities like co-working spaces and high-speed internet to cater to business travelers and digital nomads. Motels might partner with local food and beverage providers to offer guests a taste of the region’s culinary offerings, enhancing the overall travel experience.

iv. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to the motel business because the motel is a niche idea in the hospitality industry.

v. Can You Sell a Franchise of Your Business in the Future?

Green House® Motels, Inc. intends to sell franchises in the near future, with a focus on major cities in the United States of America and Canada.

  • Intense competition from other motels, hotels, and alternative accommodations in the area.
  • Economic downturns or fluctuations could impact discretionary travel spending.
  • Evolving environmental regulations and zoning laws might affect sustainability efforts or expansion plans.

i. Who are the Major Competitors?

  • Holiday Inn Express
  • Best Western
  • Quality Inn
  • Red Roof Inn
  • Rodeway Inn
  • Howard Johnson
  • Knights Inn
  • Americas Best Value Inn
  • Econo Lodge
  • Baymont Inn & Suites
  • La Quinta Inn & Suites
  • Candlewood Suites
  • Tru by Hilton.

ii. Is There a Franchise for the Motel Business?

Yes, there are franchise opportunities for the motel business, and here are some of them:

  • Econo Lodge.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Motel Business?

Yes, there are various policies, regulations, and zoning laws that can affect the operation of motel businesses in the United States. These regulations are typically put in place by local, state, and federal government authorities to ensure safety, proper land use, and compliance with various standards.

Zoning laws dictate where certain types of businesses, including motels, can be located within a municipality or region. Zoning codes determine whether a motel can be established in a particular area, the size and appearance of the building, and other land-use considerations.

Motels must adhere to health and safety regulations to ensure the well-being of guests. This may include guidelines related to sanitation, food handling (if there’s an on-site restaurant), pool safety (if applicable), and general hygiene. Motels must comply with environmental regulations, particularly those related to waste disposal, hazardous materials handling, and energy efficiency.

Motels must comply with advertising and marketing regulations to ensure that their promotional materials are accurate and do not mislead potential guests. If a motel has an on-site bar or restaurant that serves alcohol, it must adhere to alcohol licensing and sales regulations.

Motels must have proper fire prevention and safety measures in place, including fire alarms, extinguishers, and evacuation plans. Motels are often subject to noise regulations to ensure that they do not disrupt the surrounding community, especially in residential areas.

Marketing Plan

A. who is your target audience.

i. Age Range

Young adults to middle-aged individuals (25 to 55 years old) might be attracted to affordable, eco-conscious accommodations during leisure trips, business travels, or road trips.

ii. Level of Education

This could vary, but individuals with at least a high school education or higher might be more likely to consider sustainable and value-oriented lodging options.

iii. Income Level

Middle-income individuals and families who seek comfortable yet budget-friendly accommodations could be a primary target. However, it is worth noting that affordability might attract a wide range of income levels.

iv. Ethnicity

Our target audience is diverse, but individuals who value sustainability and eco-friendliness in their travel choices might include a mix of ethnicities.

v. Language

Offering information and services in English is standard practice, but depending on the location and potential clientele, offering information in other languages might also be beneficial.

vi. Lifestyle

Environmentally conscious consumers who prioritize sustainable choices might be drawn to the eco-friendly focus of Green House® Motels, Inc.

b. Advertising and Promotion Strategies

  • Content marketing
  • Deliberately Brand Our Motel
  • Email marketing
  • Events and sponsorships
  • Pay-per-click (PPC) advertising
  • Referral marketing
  • Search engine optimization (SEO).

i. Traditional Marketing Strategies

  • Broadcast Marketing -Television & Radio Channels.
  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Out-of-home (OOH) advertising – Public transit like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

  • Affiliate Marketing
  • Content Marketing.
  • Email Marketing.
  • Influencer Marketing.
  • Mobile Marketing.
  • Social Media Marketing Platforms.
  • Search Engine Optimization (SEO) Marketing.

iii. Social Media Marketing Plan

  • Create a personalized experience for our customers and their families.
  • Create an efficient content marketing strategy.
  • Create a community for our target market and potential target market.
  • Create profiles on relevant social media channels.
  • Gear up our profiles with a diverse content strategy.
  • Start using chatbots.
  • Run cross-channel campaigns.
  • Use brand advocates.

c. Pricing Strategy

When working out our pricing strategy, Green House® Motels, Inc. will make sure it covers profits, insurance, premium, license, and economy or value and full package.

In all our pricing strategy will reflect;

  • Penetration Pricing
  • Cost-Based Pricing
  • Value-Based Pricing
  • Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our sales channels are the various avenues through which we promote and sell our products or services. For a motel business like Green House® Motels, Inc., here are some potential sales channels we will consider:

  • Direct Booking through the Website
  • Online Travel Agencies (OTAs)
  • Mobile Apps
  • Phone Reservations
  • Walk-In Guests
  • Corporate Partnerships
  • Travel Agencies
  • Social Media and Influencers
  • Content Marketing
  • Email Marketing
  • Local Tourism Boards
  • Referral Programs
  • Partnerships with Events
  • Travel Clubs and Memberships

A combination of these sales channels will help us reach a wider audience and maximize our bookings. We will monitor the performance of each channel and adjust our strategies accordingly to achieve the best results.

b. Inventory Strategy

Our inventory strategy at Green House® Motels, Inc. involves how we will manage and optimize the availability of our rooms to maximize occupancy, revenue, and guest satisfaction. We will analyze historical data, local events, seasons, and travel trends to predict periods of high and low demand.

This helps us allocate inventory effectively. We will implement dynamic pricing strategies that adjust room rates based on factors like demand, day of the week, special events, and booking lead time. This can help us optimize revenue.

We will offer various stay lengths (e.g., one-night, extended stays) to cater to different types of travelers and accommodate their needs. We will use channel management tools to update room availability across all distribution channels in real-time to avoid overbooking or double bookings.

c. Payment Options for Customers

Here are the payment options that Green House® Motels, Inc. will make available to its clients;

  • Apple Pay and Google Wallet
  • Gift cards and store credit
  • Credit and debit cards
  • Cash on service delivery.

d. Return Policy, Incentives, and Guarantees

Return policy:.

  • Offer a flexible cancellation policy that allows guests to cancel or modify their reservations within a specified timeframe without incurring a penalty.
  • Outline the steps and timeline for guests to receive refunds for cancellations made within the allowed timeframe.
  • Address exceptional circumstances such as natural disasters or other unforeseen events that may impact travel plans and outline your policy in such situations.

Incentives:

  • Offer a loyalty program where repeat guests earn points for each stay, which can be redeemed for discounts, room upgrades, or special perks.
  • Provide discounts for guests who book longer stays, encouraging extended visits.
  • Offer rewards or discounts to guests who refer friends or family to stay at your motel.
  • Create themed packages that bundle accommodations with local experiences, such as guided tours or tickets to nearby attractions.

Guarantees:

  • Assure guests that booking directly through your website guarantees the best available rates, encouraging direct bookings.
  • Promise a pleasant and comfortable stay, with a commitment to promptly address any guest concerns or issues.
  • Guarantee quiet hours during specific times to ensure a peaceful stay for guests.

e. Customer Support Strategy

We will provide accurate and detailed information about our motel’s amenities, policies, and services through our website, booking platforms, and pre-stay communication.

Clearly display contact information, including phone numbers and email addresses for guests to reach out with inquiries or concerns. Respond promptly to guest inquiries, whether through phone calls, emails, or social media channels. Implement live chat support on our website to provide real-time assistance.

Send pre-stay emails to confirm reservations, share check-in details, and provide information about local attractions or services.

Operational Plan

Our operational plan at Green House® Motels, Inc. outlines the key activities and strategies required to effectively manage and operate the motel. Green House® Motels, Inc. will establish a comprehensive property management system to handle day-to-day operations, including maintenance, housekeeping, and upkeep of rooms and common areas.

Develop protocols for move-in and move-out procedures, ensuring a smooth transition for guests. Handle guest check-in and check-out processes, including guest registration, room assignment, and payment procedures.

Implement systems for regular property inspections, maintenance schedules, and repairs to ensure the motel is well-maintained and meets safety standards. Address emergency response plans for situations such as fire, medical emergencies, or severe weather.

a. What Happens During a Typical Day at a Motel Business?

A typical day at a motel business involves a range of activities aimed at providing a smooth and pleasant experience for guests while efficiently managing operations.

Throughout the day, staff members from various departments collaborate to ensure the smooth operation of the motel. Communication and teamwork are essential to provide guests with a positive experience while managing the behind-the-scenes tasks necessary for a well-functioning business.

b. Production Process

There is no production process when it comes to the motel business.

c. Service Procedure

  • Staff welcome and check in arriving guests, providing keys and information about facilities.
  • Housekeeping prepares vacant rooms, restocks amenities, and maintains cleanliness.
  • Breakfast service is managed for guests if provided.
  • Maintenance conducts routine checks and addresses repairs.

Throughout the Day:

  • The front desk assists guests with inquiries, reservations, and special needs.
  • Ongoing room cleaning and maintenance continue.
  • Administrative tasks, accounting, and communication are managed.
  • Maintenance addresses any arising issues.
  • Guests check-in and out, settle bills, and return keys.
  • Additional guest services are provided.
  • Night auditing for financial transactions is conducted.
  • Property security and lighting are ensured.
  • Overnight staff focus on property security and guest safety.
  • Guest concerns are addressed for comfort and satisfaction.
  • Preparations are made for the next day’s arrivals, including updating availability and replenishing amenities.

d. The Supply Chain

A supply chain is not applicable to a motel business.

e. Sources of Income

Green House® Motels, Inc. generates income by renting and leasing out mobile homes and offering related services.

Financial Plan

A. amount needed to start your motel business.

Green House® Motels, Inc. would need an estimate of $10 million to successfully set up our motel business in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Cost Involved?

  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $11,300.
  • Marketing, Branding, and Promotions – $3,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $15,400.
  • Rent/Lease – $4 million
  • Operational Cost (salaries of employees, payments of bills et al) – $150,000
  • Start-up Inventory – $250,000
  • Store Equipment (cash register, security, ventilation, signage) – $4,750
  • Furnishing and equipping – $4.5 million
  • Website: $600
  • Opening party: $4,000
  • Miscellaneous: $5,000

c. Do You Need to Build a Facility? If YES, How Much will it cost?

Green House® Motels, Inc. will build a new facility for our motel, and it will cost us approximately $8.5 million.

d. What are the Ongoing Expenses for Running a Motel Business?

  • Employee Wages and Benefits
  • Costs for electricity, water, gas, heating, cooling, and other utility services
  • Cleaning products, linens, towels, toiletries, and other amenities
  • Expenses related to promoting the motel, including online marketing, social media, print materials, and advertising campaigns.
  • Annual property taxes
  • Property insurance, liability insurance, and workers’ compensation insurance
  • Fees paid to online travel agencies (OTAs) or booking platforms for listing our motel and facilitating reservations.
  • Expenses for property management systems, reservation systems, accounting software, and other technology tools.
  • Costs for providing amenities such as Wi-Fi, cable TV, toiletries, and complimentary breakfast (if offered).
  • Funds are allocated for periodic upgrades to enhance the guest experience, such as renovating rooms or improving facilities.
  • Office supplies, accounting fees, legal fees, and other administrative expenses.
  • Costs for waste removal and recycling services.
  • Costs for repairing or replacing equipment, appliances, furniture, and fixtures as they wear out or become outdated.

e. What is the Average Salary of your Staff?

  • Chief Executive Officer (Owner) – $72,000 Per Annum
  • Facility Manager – $62,000 Per Annum
  • Maintenance Officer – $48,000 Per Annum
  • Accountants (Cashiers) – $38,000 Per Annum
  • Cooks (Chefs) – $36,000 Per Annum
  • Administrative Staff (House Keepers) – $35,000 Per Annum
  • Customer Care Executive – $32,000 Per Annum

f. How Do You Get Funding to Start a Motel Business?

  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for a loan from your bank/banks
  • Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
  • Source for soft loans from your family members and friends.

Financial Projection

A. how much should you charge for your product/service.

Budget Motels: Budget motels typically offer basic amenities and minimal frills. Prices can start as low as $50 to $100 per night for a standard room, depending on the location.

Mid-Range Motels: Mid-range motels offer more amenities and comfortable accommodations. Prices may range from $100 to $200 per night for a standard room.

Upscale Motels: Some motels offer upscale amenities and services, such as suites, fitness centers, and on-site dining options. Prices can vary from $150 to $300 or more per night.

Luxury Motels: Luxury motels provide high-end accommodations, often with premium amenities and personalized services. Prices for luxury motels can start at $300 per night and go upwards.

b. Sales Forecast?

  • First Fiscal Year (FY1): $1.5 million
  • Second Fiscal Year (FY2): $2.2 million
  • Third Fiscal Year (FY3): $3.5 million

c. Estimated Profit You Will Make a Year?

  • First Fiscal Year (FY1) (Profit After Tax): 15%
  • Second Fiscal Year (FY2) (Profit After Tax): 20%
  • Third Fiscal Year (FY3) (Profit After Tax): 25%

d. Profit Margin of a Motel Business Product/Service

The ideal profit margin we hope to make at Green House® Motels, Inc. will be between 15 and 25 percent. This refers to our profit as a percentage of our total cost.

Growth Plan

A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.

In the coming years, Green House® Motels, Inc. plans to invest in further sustainability initiatives, expand our room offerings, and strengthen our online presence to reach a wider audience of travelers seeking an eco-friendly stay in Green Bay.

b. Where do you intend to expand to and why?

Green House® Motels, Inc. plans to expand to:

  • San Diego, California
  • Houston, Texas
  • Seattle, Washington
  • Atlanta, Georgia
  • Denver, Colorado
  • Portland, Oregon
  • Charlotte, North Carolina
  • Indianapolis, Indiana
  • Nashville, Tennessee
  • Phoenix, Arizona.

The cities listed above have a significant demand for motels simply because they have busy highways.

The founder of Green House® Motels, Inc. aims to exit the company through a merger and acquisition. We wish to merge with a global motel company so that when the founder retires, the company’s management can be placed in trusted hands.

The purpose of globalizing two or more international motel companies is to achieve synergy, in which the total (the new company) is greater than the sum of its parts (the former two distinct entities).

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How to Start a Hotel

start a hotel business

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How To Start Your Own Hotel Business

If you’re looking to start a new hotel business, you’ve come to the right place since we’re going to show you exactly how to do it. We’ll start by sharing how to open a hotel step-by-step, then answer some frequently asked questions about running a hospitality industry business and being a successful hotel owner.

Importantly, a critical step in starting a hotel is to complete your hotel’s business plan. To help you out,   you should download Growthink’s Ultimate Hotel Business Plan Template here.

Download our Ultimate Business Hotel Plan Template here

15 Steps to Start a Hotel Business:

  • Choose the Name for Your Hotel
  • Develop Your Hotel Business Plan
  • Choose the Legal Structure for Your Hotel
  • Secure Startup Funding for Your Hotel (If Needed)
  • Find a Location to Buy or Start Building Your Hotel
  • Register Your Hotel with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Hotel
  • Buy or Lease the Right Hotel Business Equipment
  • Develop Your Hotel Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Hotel
  • Hire and Train Your Hotel Staff
  • Open for Business

1. Choose the Name for Your Hotel

The first step to starting a successful hotel business is to choose your hotel’s name.  

This is a very important choice since your hotel name is your brand and will last for the lifetime of your hotel. Ideally, you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your hotel business:

  • Make sure the name is available. Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
  • Keep it simple. The best names are usually ones that are easy to remember, pronounce and spell.
  • Think about marketing. Come up with a name that reflects the desired hotel identity and/or focus of your hotel.

2. Develop Your Hotel Business Plan

One of the most important steps in how to start a hotel business is to develop a hotel business plan . The process of creating your hotel business plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to potential investors for your business.

Your hotel business plan should include the following sections:

  • Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your hotel.
  • Company Overview – this section tells the reader about the history of your hotel and what type of hotel you operate. For example, are you a boutique hotel, a bed and breakfast, or an inn?
  • Industry Analysis – here you will document key information about the hotel industry. Conduct market research and document how big the industry is and what trends are affecting it.
  • Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, what is their income level? What amenities do they look for in a hotel? What do they find important when choosing where to stay?
  • Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
  • Product : Determine and document what products/services you will offer. 
  • Prices : Document the prices of your products/services.
  • Place : Determine where your business will be located and how that location will help you increase sales.
  • Promotions : Determine what promotional methods you will use to attract guests to your hotel.
  • Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
  • Management Team – this section details the background of your hotel’s management team.
  • What startup costs will you incur?
  • How will your hotel make money?
  • What are your projected sales and expenses for the next five years?
  • Do you need to raise funding to launch your hotel?

3. Choose the Legal Structure for Your Hotel

Next you need to choose a legal structure for your hotel and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole Proprietorship

A sole proprietorship is a business entity in which the owner of the hotel and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a hotel business together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a hotel business include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a hotel business is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your hotel, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

4. Secure Startup Funding for Your Hotel (If Needed)

In developing your hotel business plan, you might have determined that you need to raise funding to launch your business. Determining whether you want to purchase and renovate or build a new structure will majorly impact when you can open your new hotel and the amount of funding you will need.

If so, the main sources of funding for a hotel to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a hotel that they believe has high potential for growth.

5. Find a Location to Buy or Start Building

Having the right space is important for your hotel and choosing the best location can have a major impact on your business.

To find the right space, consider:

  • How many rooms will your hotel have?
  • What are the zoning requirements for hotels in your area?
  • Is the local market a good match for your target customers?

If you plan to build a new structure for your hotel, you will also need to work with architects to establish a timeline and determine construction costs.

6. Register Your Hotel with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your hotel’s name. This process is fairly simple and involves the following steps:

  • Identify and contact the bank you want to use
  • Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
  • Complete the bank’s application form and provide all relevant information
  • Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your hotel to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your hotel. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

Every state, county and city has different business license and permit requirements.

Nearly all states, counties and/or cities have license requirements for hotel, including:

  • Business License :  A general business license is required for all businesses, including hotels. The cost of a business license varies depending on the state, county and/or city in which the hotel is located.
  • Occupancy Permit :   An occupancy permit, also called a Certificate of Occupancy, is required before you can open your hotel to the public.
  • Alcohol Licenses :  If you plan to serve alcohol at your hotel, you will need to obtain the appropriate license from the state in which your hotel is located.
  • Sales Tax License :  You will need to obtain a sales tax license in order to collect sales tax from your customers.
  • Food Service License : If you plan to serve food at your hotel, you will need to obtain a food service license.
  • Fire Department Approval :  Most hotels are required to have approval from the local fire department before they can open to the public.

Be sure to check local government guidelines to determine which licenses and permits hotels are required to obtain in your area.

10. Get Business Insurance for Your Hotel

The right business insurance is important to protect your new hotel. Business insurance policies that you should consider for your hotel include:

  • General Liability Insurance: This insurance protects your hotel business from third-party claims of bodily injury, property damage, and personal injury that occur on your premises or are caused by your business.
  • Workers’ Compensation Insurance: If you have employees, you may be required to have workers’ compensation insurance. This insurance protects your employees if they are injured or become ill as a result of their job.
  • Property Insurance: This insurance protects your hotel property from loss or damage due to fire, theft, vandalism, and other covered events.

11. Buy or Lease the Right Hotel Business Equipment

Beyond the furniture and equipment you will need in each room, opening a hotel will also require some business equipment, including:

  • A reservation system to take bookings
  • A property management system (PMS) to manage rooms and rates
  • A booking engine if you want to accept online bookings
  • Rooms keys and/or access cards
  • Reception furniture

12. Develop Your Hotel Business Marketing Materials

Marketing materials will be required to attract and retain customers to your hotel.

The key marketing materials you will need are as follows:

  • Website : Likewise, a professional hotel website provides potential customers with information about the services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
  • Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your hotel.
  • Logo : Spend some time developing a good logo for your hotel. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.

13. Purchase and Setup the Software Needed to Run Your Hotel

Most hotel businesses need a few types of software to run successfully.

First, you will need a PMS. This is software that helps you manage reservations, check-ins, and other aspects of your operations. Some popular options include Cloudbeds, Oracle Hospitality, and HOTELTIME.

You will also want to have a customer relationship management (CRM) system. This software helps you track interactions with customers, manage customer data, and market to potential guests. Many hotels use programs such as Experience Hotel, Oracle NetSuite, and Salesforce.

Additionally, you need to use accounting software such as Quickbooks or M3 to manage your hotel’s expenses.

Research the software that best suits your needs, purchase it, and set it up.

14. Hire & Train Your Hotel Staff

The quality of your hotel staff can make or break your business. You need to take the time to find, interview, and hire the right people.

Start by writing job descriptions for the positions you need to fill. Then, post the job openings online and in places where potential employees are likely to see them. Once you have a pool of candidates, conduct phone and in-person interviews to narrow down your choices.

Finally, once you have selected the employees you want to hire, provide training on your hotel’s policies and procedures. Additionally, give them a tour of the property and introduce them to other staff members. It helps to build out a strong sales team to prospect new business and nurture customer loyalty.

15. Open for Business

You are now ready to host a grand opening for your hotel. Make sure to include your grand opening event in your marketing plan and promote your hotel launch to the right target audience.

If you follow the steps above, you should be in a great position to build a successful business and know everything you need about how to start a hotel business. Below are answers to frequently asked questions that might further help you.

How to Finish Your Hotel Business Plan in 1 Day!

How to open a hotel faqs, is it hard to start a hotel.

Starting any business has its challenges and opening a hotel does require some planning and preparation. The biggest challenges in owning a hotel are securing funding for your new hotel, finding a great location to buy or build, and setting up systems that help your hotel achieve operational efficiency.

As with starting any business, having a good business idea, doing market research, and getting support from experts in the industry increase your chance of success.

How Can I Own a Hotel With No Experience?

If you have no experience in the hotel industry, you will need to find a good hotel management company. A hotel management company can help you with all aspects of starting and running your hotel. They will also be able to provide you with the necessary training.

What Types of Hotels Are Most Profitable?

There is no one-size-fits-all answer to this question. The type of hotel that is most profitable will depend on the location of your hotel and what is of value to the market in that area. A boutique hotel might be a huge success in a small city, while a family-friendly hotel could make more money when placed near a theme park. It is important to do market research to determine which type of hotel can be a profitable business in your area.

How Much Does It Cost To Start a Hotel?

Again, there is no one-size-fits-all answer to this question. The cost of starting a hotel will depend on a number of factors, such as the location of your hotel, the type of hotel, and the level of service you offer. You will also have different upfront costs depending on whether you are building a new hotel or purchasing an existing structure.

With regards to building costs or buying an existing property, this varies tremendously based on the type of hotel (e.g., budget vs luxury) and hotel size (e.g., 5 rooms vs 500 rooms).

How Does a Hotel Make Money?

A hotel makes money by charging guests for the use of the hotel's facilities. The amount charged will depend on the type of hotel, the location, and the level of service offered. Beyond charging for guest rooms, hotels may also make money from additional amenities, such as in-house restaurants, room service, and high-speed internet access.

Is Owning a Hotel Profitable?

Owning a hotel business can be profitable, but the amount of profit is highly-dependent on a number of factors, such as the location of your hotel. You can improve the profitability of your hotel by offering a higher level of service, attracting more guests, and keeping your expenses low.

How Much Does a Hotel Owner Make?

Hotel owners, operators and executives receive varied pay amounts based on the success of their hotel. According to Glassdoor, the typical Starwood Hotels & Resorts Vice President salary is $244,472, which is 45% above the national average.

What Are the Key Financial Metrics and Costs in the Hotel Market?

The key financial metrics in the hotel market are as follows:

Industry profit is measured as earnings before interest and taxes. Industry profits have averaged 15.5% of sales in recent years.

The industry’s major expenses are purchases and cost of sales, such as bedding and room supplies. Many hotels also provide meals and liquor, either in individual rooms or in separate restaurants or dining areas.

Last year, purchases were estimated to account for 29.9% of an average operator’s revenue.

Labor is required in many aspects of hotel management, from front-of-house activities, such as front desk, concierge and related activities, to all back-of-house activities, including general management, accounting, marketing, room cleaning and servicing the kitchens, bars and restaurants.

Many hotel jobs have a low skill and training requirement, and employees can be hired on a part-time or casual basis. Because of this practice, many hotels have high staff turnover.

Therefore, there is a constant need for recruitment and training, which can be costly. Some hotel owners and operators have outsourced part of their staff services to specialist staff-recruitment agencies to lower recruitment costs.

Last year, industry wages accounted for approximately 25.7% of total industry revenue.

Rent and Utilities

Rent and utilities on average comprise 7.6% of hotel revenue.

Other Expenses

Marketing expenses and royalty fees are another significant cost for those industry participants that operate on a franchise basis. Franchisees typically pay an annual fee of 4.0% to 6.0% of total revenue.

Other major operational expenses include repairs and maintenance, promotional costs, commission paid to agents, bookings and internet fees, accounting and legal costs, motor vehicle expenses, stationery and printing, insurance and other administrative and overhead costs.

Why Do Hotels Fail?

Hotels can fail for a number of reasons, including high expenses and low occupancy rates. Hotels can also fail due when owners misunderstand the market in an area and target the wrong customers or fail to do adequate research into hotel industry trends that impact their business.

Often, hotels begin to struggle due to poor management decisions that negatively impact the guest experience. Closely monitoring your spending and making sure your staff is performing well both go a long way toward making your hotel succeed.

How Big Is the Hotel Industry?

According to IbisWorld, there are 74,372 hotels, and the hotel industry generated $166.5 billion in revenue in the United States alone last year. This represents an annual growth rate of 4.7% over the past 5 years.

Industry profits were $26.0 billion, and wages paid to hotel employees totaled $42.7 billion.

What Are the Key Segments of the Hotel Market?

 A hotel is an establishment that provides lodging and, often times, meals and other services for travelers and other paying guests. A motel, on the other hand, provides lodging for motorists in rooms usually having direct access to an open parking area.

A particular hotel or motel can be classified by a number of characteristics, including whether it provides full or limited service, whether or not it is located in a metropolitan area, the state or region in which it is located, its price or rate level, the number of rooms, and whether it is independent or part of a chain operation.

Hotels and motels can also be segmented by room price rates. The establishments with room rates in the highest 30 percentile that are located in local or metropolitan markets are classified as upscale or luxury. The middle 30 percentile is classified as mid-priced, and the lowest 40 percentile as either economy or budget.

Overall, sales from hotels account for 87.4% of industry revenue and 82.0% of industry employment, though they account for only 44.0% of industry establishments.

Hotels that consist of 25 or more rooms provide 83.6% of industry revenue (with 62.7% of industry revenue coming from guest room rentals, 12.5% coming from food and alcohol sales, 4.2% coming from conference and meeting rooms and 4.2% coming from other charges), while hotels that offer fewer than 25 rooms only constitute 3.8% of industry revenue.

Motels provide about 12.6% of industry revenue. The relative proportion of revenue from each of these segments has been relatively stable over the past five years, although motels experienced some growth at the expense of higher-priced hotels during the recession.

What External Factors Affect the Hotel Market?

A number of factors affect the performance of the hotel industry. These drivers include:

  • Domestic Trips By US Residents : Trends in domestic travel, especially for business travellers, and the total nights spent away from home directly affect demand for accommodation. As the number of trips made by US citizens rises, demand for hotels and motels to house them increases.
  • Consumer Confidence Index : Changes in consumer confidence influence decisions that individuals make concerning expenditure on entertainment and traveling, particularly during a recession.
  • Consumer Spending : Consumer spending levels have a direct effect on travel demand. When consumers are spending more overall, they are more likely to spend some of their money on travel and accommodations.
  • Inbound Trips By Non-US Residents : Trends in international visitor arrivals and their lengths of stay influence demand for accommodation. A rise in inbound trips positively affects demand for hotels and motels.

Who Are the Key Competitors in the Hotel Market?

 As specified above, there are 74,372 hotels in the United States.

The market leaders (in terms of market share) include Hilton Worldwide Holdings Inc. (13.7%), Marriott

International Inc. (13.5%) and InterContinental Hotels Group PLC (7.5%).

The rest of the market is comprised of many smaller players.

Who Stays in Hotels?

Recent demographics show that totel guests are comprised of: 

  • Domestic leisure travelers: 48.5%
  • Business travelers: 24.0%
  • International leisure travelers: 14.0%
  • Meetings, events and incentive travelers: 13.5%

What Are the Keys to Launching a Successful Hotel?

Starting a hotel requires careful choice of a location and strategy, a business plan, access to considerable financial resources, and a customer service mindset.

1) Location and Opportunity

The location for your hotel is highly linked with the opportunity that you feel there is for your hotel. In the right location, where competitors are not fulfilling all customer needs, a hotel can thrive. However, in a beautiful neighborhood that happens to have heavy competition from existing hotels, success may not be so forthcoming. Likewise, if the neighborhood leaves too much to be desired, you may not be able to price the rooms low enough to encourage travelers to stay at your hotel, even if you are within walking distance of key attractions.

2) Strategy

The next step is to know how customers will answer the question “why my hotel?” How will you tailor your services to the customers you want to attract, whether they are families with kids, couples on romantic vacations, businesspeople, or international tourists? Consider the combination of amenities, atmosphere, location, and services that will be right for your customers. Always keep in mind that strategy means making tradeoffs – it is almost impossible to be everything to everyone and succeed. You might have to forgo a certain customer target market in order to make your service offering perfect for your most desired customers.

3) Planning

A hotel business plan is necessary not only for you to think through how you will take on the opportunity, but for you to convince any investor or lender that you have the ability to do so. No savvy investor will be attracted by a lack of planning. There is no excuse to not create a plan with the wealth of information available on writing business plans and even business plan templates tailored to the hotel business sector.

4) Fundraising

Whether you buy an existing hotel, build one from scratch, or renovate a building into a hotel, you will need millions of dollars to invest. Assuming you do not have this money, you will need to seek bank loans and/or angel investment in your hotel. As you will be working with considerable assets, dependable and experienced legal and accounting help is a must as you create deals with investors.

5) Hospitality Mindset

Finally, you must have an ingrained sense of how you want your guests to be treated so that you can instill this mindset in your top management and they can, in turn, teach this to the staff. Staying at a hotel can be stressful and uncomfortable, and guests demand the highest attention to their needs or they will have no problem complaining loudly and publicly. If employees sense you have higher motives than customer satisfaction, customer service may fall by the wayside and your hotel business may fail or never take off in the first place.

The first step to starting a hotel is to develop your hotel business plan . Growthink provides products and services to help you develop a professional business plan and turn your dream into reality.

Where Can I Download a Hotel Business Plan PDF?

You can download our hotel business plan PDF template here. This is a business plan template you can use in PDF format.

Additional Resources in the Hotel Market

For additional information on the hotel market, consider these industry resources:

  • American Hotel & Lodging Association: ahla.com
  • Hospitality Net: hospitalitynet.org
  • Hotel Mavericks: www.hotelmavericks.com

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s professional business plan consultants can create your business plan for you.

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How to Write a Great Business Plan

Motel Business Plan Template & Guidebook

Are you interested in starting a motel business but don't know where to start? Look no further than the #1 Motel Business Plan Template & Guidebook. This comprehensive guide offers everything you need to create a solid business plan for your motel, from financial planning to networking and marketing strategies. Whether you're just starting out or already have experience in the hospitality industry, this guide will help you take your motel to the next level. With the #1 Motel Business Plan Template & Guidebook, success is just around the corner!

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  • How to Start a Profitable Motel Business [11 Steps]

How to Write a Motel Business Plan in 7 Steps:

1. describe the purpose of your motel business..

The first step to writing your business plan is to describe the purpose of your motel business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a motel business:

Our mission at ABC Motel is to provide a safe and clean lodging experience for travelers of all backgrounds, at an affordable price. We strive to make our customers feel welcome and comfortable with exceptional customer service and quality amenities. We are committed to exceed customer expectations and create a memorable stay for each of our guests.

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2. Products & Services Offered by Your Motel Business.

The next step is to outline your products and services for your motel business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

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3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your motel business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your motel business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your motel business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

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motel business plan

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a motel business?

  • Motel licenses and permits
  • Reservation software
  • Front desk computer system
  • Desk supplies
  • Cleaning supplies
  • Linens and towels
  • Credit card machine and POS system
  • Guest room furniture and fixtures
  • "Do not disturb" door hangers or signs

5. Management & Organization of Your Motel Business.

The second part of your motel business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your motel business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Motel Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a motel business varies based on many different variables, but below are a few different types of startup costs for a motel business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your motel business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your motel business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your motel business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

motel business plan

Frequently Asked Questions About Motel Business Plans:

Why do you need a business plan for a motel business.

A business plan is an essential document when starting a motel business. It helps identify the direction of your business, provides a detailed roadmap that outlines the steps necessary to reach your objectives, and helps secure financing. Additionally, it serves as a tool to measure progress and provides a clear vision of the future. A business plan can also help identify any potential roadblocks and develop strategies for mitigating them.

Who should you ask for help with your motel business plan?

A professional business consultant or mentor would be the ideal person to ask for help with a motel business plan. An accountant or lawyer may also be consulted to ensure that the business plan is compliant with all applicable legal and financial regulations.

Can you write a motel business plan yourself?

Yes, it is possible to write a motel business plan yourself, though it may require a substantial amount of time and research. A business plan should include an executive summary, market analysis, competitive analysis, financial projections and a detailed description of the business objectives, products or services and strategies. Additionally, research into local zoning laws, potential customer base and other relevant topics may be required to ensure the plan is comprehensive. There are also many resources available online to help with writing a motel business plan.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Lana Cook

By Lana Cook

Do you love connecting with people from all over the world who share your passion for travel? Don’t want to work a typical 9-5 job and instead want to build a business where every day is different, and you own your schedule?

Starting a hotel business is a dream many entrepreneurs have, but it can be a daunting venture to start. A hotel business plan is a critical first step for business owners to turn their dreams into reality. A strategic plan allows one to study the hotel industry, identify their hotel’s unique point of view, and outline how exactly they will reach their goals.

Read on to learn more about the ten sections to include in your hotel business plan, tips for creating an effective plan, and key things you need to start your new hotel business.

Ready to get started creating your plan? Download our hotel business plan template.

What is a hotel business plan?

A hotel business plan is a detailed document that identifies your business’s goals, objectives, and strategies for success. It includes market research and a roadmap for building and operating your business.

motel business plan

Why do you need a hotel business plan?

Studies show that entrepreneurs who finished their business plan were twice as likely to succeed in growing their business than those with no plan. A hotel business plan:

  • Helps you identify whether you have a viable business idea
  • Provides a detailed roadmap on what you need to accomplish and why
  • Gives potential investors insight into your business idea and confidence that you can be successful
  • Keeps you on track as you start to execute the different tactics outlined in your plan
  • Identifies critical milestones for you and your team to reach

Your plan does not have to be static and should change over time as your business grows and evolves. Your first draft is a starting point to help guide your strategy and instill confidence in potential investors.

10 sections to include in your hotel business plan

Whether you’re starting a small boutique hotel, a cozy B&B, or a 5-star resort, you will need to address the following sections in your hotel business plan.

1. Executive summary

An executive summary is the most essential part of your business plan. It should concisely explain the purpose of your business and why it will be a success.

Include your mission statement explaining why your hotel exists and its overall goal. For example, Capella Hotels & Resorts ’ mission is to combine tradition, discovery, individuality, and twist of the unexpected to create the perfect stay for each guest.

You should also include your vision statement that clearly describes your hotel’s purpose for being in a single sentence. For Capella Hotels, its vision is to embody excellence in the craft of hospitality.

We recommend writing your executive summary as the final stage, as it should summarize the goals and objectives laid out in your plan.

2. Company analysis

Your company analysis is where you can dive into your hotel’s competitive advantage. Ask yourself what makes your hotel unique . Why would guests want to stay with you instead of your competitors?

In this section, identify your brand’s identity and the goals and objectives you want to accomplish. Outline how many rooms and room categories your property will have. For example, will you offer a hybrid hospitality model with dorms, single rooms, and suites? Explain what ancillary revenue sources you’ll offer, like in-room food and beverage options, welcome drinks, or airport shuttles.

Use storytelling to communicate your excitement and passion and make it clear what your hotel will bring to the hospitality industry that hasn’t been done before.

3. Industry analysis

As a business owner, you must be prepared for forces outside your control. You will need to conduct a market analysis that looks at the hospitality industry to identify micro and macro trends that may impact your business. Look at:

  • Economic trends
  • Environmental trends
  • Political trends
  • Global health trends
  • Technology trends

For each trend, identify how it will impact your business and ways to mitigate risk or take advantage of opportunities.

For example, digital check-in technology has increased across the hotel industry with the rise of tech-savvy guests, new innovative software providers, and labor challenges. Therefore, consider what guest experience solution you’ll include at your hotel.

In addition to trends, look at the history of the hospitality industry, its current size, and how it’s expected to grow in the short and long term. This research will impact the rest of your plan, especially your marketing and financials.

4. Customer analysis

What type of hotel guests do you want to attract? It’s impossible to please every kind of guest, which is why it’s important to identify your target market . Once you know who you want to stay at your property, you can develop amenities, services, and marketing materials to attract these guests and deliver exceptional experiences .

Ask yourself:

  • What type of guests do I want? Business or leisure travelers? Retirees or Gen-Z?
  • What demographics? Age, gender, marital status, etc.
  • What are my target market’s interests? Water sports, hiking, relaxation, museums, etc.
  • What does my target market value? Sustainability, contactless technology, personalized service, localized experiences, etc.

This section will help you formulate the guest experience to ensure that expectations meet reality .

5. Competitive analysis

The competition you face will vary depending on where your hotel is located. In this section, you should conduct in-depth competitor research to understand how your hotel will compare. Identify your five major competitors — ideally, three direct competitors you will be competing with upon opening and two aspirational competitors you can emulate as you grow your business.

Conduct a SWOT analysis based on your competitors to look at:

  • Strengths . Where does your property excel in comparison to competitors? Why would travelers pick you? Price, amenities, location, technology, etc.
  • Weaknesses . Where does your property fall short in comparison to competitors? Price, amenities, location, technology, etc.
  • Opportunities . What industry trends can you take advantage of? What local events or partnerships can you capitalize on?
  • Threats . What are the biggest threats facing your property? War, travel restrictions, recession, etc.

A thorough analysis can help solidify your competitive advantage and develop a contingency plan for how you will deal with your weaknesses and threats.

6. Marketing plan

Without demand, there is no business. A hotel marketing plan outlines the channels you’ll use to reach your target audience to drive bookings. Your marketing strategy should include three key channels:

1) Paid media . Paid advertising to promote your property and drive bookings. This includes online travel agencies (OTAs) , search engine marketing (SEM), retargeting, and metasearch advertising.

2) Owned media. The content  you create, like your hotel website , social media channels, blog posts, and SEO.

3) Earned media. User-generated content created by third parties like media coverage or online reviews.

Hotel marketing plan templates

7. Operations plan

How do you plan to run your day-to-day operations? This section of your plan will outline all of the key tasks and responsibilities of your team and what exactly your hotel will offer. Consider:

  • The number of staff and supervisors required
  • Job descriptions and responsibilities
  • Your service standards (check out our downloadable SOPs for some inspiration)
  • How you’ll manage your inventory
  • What hotel technology solutions will you need? PMS, channel manager, booking engine, payment terminal, revenue management tools, guest engagement software, etc.
  • What services and amenities do you want to offer? Room service, bar, restaurant, pool, spa, wellness center, etc. 

Detail your short and long-term operational plans and the stakeholders involved for each area.

8. Management team

Whether or not you’ve hired your team yet, this is one of the most important sections potential investors will look at. Make sure to outline the key personnel you will require and their roles. 

In general, these are the following roles you’ll want to outline:

  • Hotel management (general manager, front office manager, housekeeping manager, maintenance manager, revenue manager)
  • Hotel sales team
  • Housekeeping staff
  • Front office staff
  • Maintenance

Depending on the size of your hotel, your team will vary. Identify the team members you need to open and your hiring plans over the next five years.

9. Strategic plan

Hoteliers must be strategic in optimizing occupancy rates across seasons to maintain revenue. As part of your strategic plan, identify how you will manage:

  • Pricing – what room types will you offer, and how will the pricing vary?
  • How will you maintain consistent occupancy throughout the high and low seasons? Will you adapt your pricing and marketing strategies?
  • How will you conduct revenue management ? What type of rules/alerts will you use to adjust rates? Will you use technology to help with revenue management?
  • What will your online reputation management strategy be? How will you collect and respond to online reviews?
  • What will your distribution mix look like? How will you drive reservations across a variety of channels?

10. Financial plan

Your financial projections are the most challenging but arguably the most crucial part of your hotel business plan. In this section, you should include the following:

  • Start-up costs. How much money will you need from lenders to operate your hotel? Consider business licenses, furniture, down payments, etc.
  • Operating costs . How much money will you need to keep your business running? Consider staffing costs, guest acquisition costs, mortgage payments, utilities, SaaS payments, etc.
  • Income statement . What will your revenue, expenses, and profit be over the first 3-5 years of business?
  • Cash flow projections . How will cash flow in and out of your business? Show what capital investment you’ll need to start.
  • Balance sheet . Identify your assets, liabilities, and equity.

If you’re looking for a potential investor, your financial plan will be the section they care about most. Here, you must prove how your business will provide a return on investment. Don’t forget to include an Appendix that shows more detailed reporting and financial figures.

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8 tips for creating an effective plan

1. Start with the section that excites you the most! Covering all the topics outlined above can feel overwhelming, so don’t feel pressured to go in order.

2. Reach out to a business owner you admire. No matter what type of business you’re starting, getting advice from another business owner is always helpful. Reach out to a successful local business owner to see if they’d be willing to share some insights they learned along the way.

3. Be concise. While there’s a lot to cover, you must be concise in each section of your plan. Include any additional research or documentation in the appendix to keep your business plan clean.

4. Try to avoid industry jargon. Depending on what type of investor is reading your plan, they may find jargon irrelevant and distracting.

5. Ensure you have a clear competitive advantage. You should be able to state in one sentence what makes your property unique. This unique selling point (USP) will be prominent in all of your marketing materials.

6. Set SMART goals. Setting specific, measurable, achievable, relevant, and time-bound goals is important to stay organized and on track to reach milestones.

7. Don’t forget about your plan. You will have spent hours developing your plan, so make sure you use it! Reference your plan as you build and grow your business , and remember that it’s ok if things change.

8. Illustrate your passion. Communicate why you want to be a part of the hospitality industry. Passion is contagious and gives investors more confidence that you will work hard to achieve your dreams.

motel business plan

What do you need to start a hotel business?

Ok, so you’ve read through this article and are now wondering — what’s next? Ensure you have the following items on your radar to start your business.

  • A vision. Know exactly what kind of business you want to build (a quaint bed and breakfast is very different from a large-scale resort).
  • A business plan. Stay on track with a well-developed business plan.
  • A location. Decide if you want to build a new property or renovate an existing hotel.
  • Capital. Do you need to raise an upfront capital investment? Remember that new businesses usually aren’t profitable for the first few years and will need cash flow to pay for expenses.
  • Business licenses & permits. Depending on the type of property and its services, you’ll need an occupancy permit, alcohol license, food service license, sales tax license, etc.
  • Technology. Choose technology to help streamline operations and earn more revenue.
  • Furniture & equipment. You must furnish your property with the proper furniture, electronics, appliances, etc.
  • Staff. Take time hiring staff you can trust and who understand your hotel’s brand and vision.

Final thoughts

Your business plan provides the foundation for your new business and outlines the next steps in the journey. Ensure you fully understand the market and competitive landscape to enter the industry prepared for the future. Start slow and invest in the right people and technology to support the growth of your business.

Looking to start a hotel? Download the technology guide. Download now

About Lana Cook

Lana Cook is a Content Writer at Cloudbeds where she is able to combine her love of writing and passion for travel. She has spent the last few years writing about all things technology and the ways in which it can be used to help businesses thrive. When she’s not busy writing, you can find her checking out the latest movie or searching for a new TV show to binge.

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Start a Motel Business

Creating Your Own Hospitality Haven: Step into the Motel Business

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Business-in-a-Box's Motel Business Plan Template

Motel Business Plan Template

Document description.

This motel business plan template has 30 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our motel business plan template:

[COMPANY NAME] Business Plan [NAME] - Owner Mailing Address: [ADDRESS] [CITY, STATE ZIP] Phone: (XXX) XXX-XXXX Fax (XXX) XXX-XXXX [Email]

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3,000+ templates & tools to help you start, run & grow your business, all the templates you need to plan, start, organize, manage, finance & grow your business, in one place., templates and tools to manage every aspect of your business., 8 business management modules, in 1 place., document types included.

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Whether your business is a rustic retreat or a high-end bed and breakfast, these sample business plans for hotels, inns, resorts, and other lodging businesses will help you write a business plan that will guide you to business success.

If you’re looking to develop a more modern business plan, we recommend you try LivePlan . It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan.

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Hotel Business Plan Template

Written by Dave Lavinsky

Hotel Business Plan

You’ve come to the right place to create your hotel business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their hotel companies.

Below is a template to help you create each section of your Hotel Business Plan:

Executive Summary

Business overview.

Pegasus Hotel is a startup full-service independent luxury hotel in Austin, Texas. Owned by two local businessmen, Frank Girard and Miles Butler, it will serve the new up and coming district of the outskirts of Austin and cater to the locals and travelers who crave a luxurious and relaxing atmosphere. Pegasus Hotel will be a 10-story, 360-room hotel with a five-star restaurant and bar, relaxing pool and spa, 20,00 square feet of meeting and event space, a spacious and fully-equipped fitness center, and a view of scenic Austin. Pegasus Hotel will hold weddings and events, meetings, retreats, and those looking to unwind and be pampered while staying at the hotel. The service and amenities will be first class and the concierge will treat guests with extreme care and ensure guest satisfaction is held at an exceptional standard..

Service Offering

The following are the services and amenities that Pegasus Hotel will provide:

  • 354 luxury rooms, two presidential suites, and four parlor suites
  • Olympic size pool with adjacent hot tubs and surrounding cabanas
  • First-class full-service spa
  • First-class restaurant and bar
  • Spacious fitness center
  • Over 20,000 square feet of attractive meeting space for events
  • Concierge and butler service
  • Complimentary wifi
  • Valet service
  • Laundry service
  • Business center

Customer Focus

Pegasus Hotel will target the population of Austin, Texas, its surrounding communities, and travelers visiting Austin for work or play. Guests will be mid to high level income, enjoy traveling, enjoy visiting spas and high-end restaurants, and work in the corporate or government sector.

Management Team

Pegasus Hotel will be owned by Frank Girard and Miles Butler. They will act in an Owner capacity, and will not be involved in the day to day operations of the hotel. Frank and Miles will hire the appropriate staff to ensure Pegasus Hotel is a profitable and successful business.

Lorenzo Falucci, General Manager, has over twenty years of experience in the hotel industry. He has most recently managed another independent boutique hotel in New York and was excited to be recruited by Frank and Miles to operate the Pegasus Hotel.

Lorenzo will hire Lisa Montgomery as the Director of Sales and David Jimenez as the Assistant General Manager. Lorenzo, Lisa, and David will be the senior management team of Pegasus Hotel. They will oversee all other department managers – Maintenance, Housekeeping, Front Desk/Guest Relations, and Food and Beverage. Each department manager will oversee various employees in their respective department and role. The Pegasus Hotel will have a large and sophisticated operation as each department is integral in the success of the hotel.

Success Factors

Pegasus Hotel will be able to achieve success by offering the following competitive advantages:

  • Friendly, attentive, and highly responsive staff that caters to each guest and will be able to provide the best guest experience possible.
  • Luxurious amenities throughout the hotel that will make each guest feel pampered.
  • Modern and contemporary designed hotel tucked against a beautiful Texas landscape perfectly suited to host any event.
  • Competitive rates and frequent guest discounts.

Financial Highlights

Pegasus Hotel is seeking $10,000,000 in debt financing to begin constructing the hotel and commence operations of the business. The funding will be dedicated towards securing the land lease and the hotel build-out and design. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, furniture, fixtures, and equipment, initial inventory, and working capital. The breakout of the funding is below:

  • Secure the land lot, architecture, build-out, and design: $6,000,000
  • Hotel furniture, fixtures, and equipment: $2,000,000
  • Initial inventory: $750,000
  • Three months of overhead expenses (payroll, rent, utilities): $1,000,000
  • Marketing & advertising: $150,000
  • Working capital: $100,000

The following graph below outlines the pro forma financial projections for Pegasus Hotel.

motel business plan

Company Overview

Who is pegasus hotel.

Pegasus Hotel is a startup full-service independent luxury hotel in Austin, Texas. Owned by two local businessmen, Frank Girard and Miles Butler, it will serve the new up and coming district of the outskirts of Austin and cater to the locals and travelers who crave a luxurious and relaxing atmosphere. Pegasus Hotel will be a 10-story, 360-room hotel with a five-star restaurant and bar, relaxing pool and spa, 20,00 square feet of meeting and event space, and a view of scenic Austin. Pegasus Hotel will hold weddings and events, meetings, retreats, and those looking to unwind and be pampered while staying at the hotel. The mission statement of the hotel is to provide first class service and amenities.

The guests rooms will include luxury beds and bedding with best-in-class furniture and bathroom fixtures. Pegasus Hotel will also have a full-service spa that will be able to provide massages, facials, makeup and/or hair service, steam rooms, and a sauna. The Olympic-sized pool will have adjacent hot tubs with a swim-up bar and surrounding cabanas. Pegasus Hotel will be equipped with state-of-the-art fitness equipment in its spacious gym. The restaurant will be a high-end steakhouse that will feature entrees from a world-renowned chef and a wine list cultivated by the area’s most respected sommelier. There will also be over 20,000 square feet of meeting space that will hold weddings, bat mitzvahs, reunions, galas, and any special event.

Pegasus Hotel will be independently owned and operated and will feature its own reservation system and operational software. Each employee will be expertly trained and vetted to pass luxury industry standards of guest service. Pegasus Hotel is committed to providing the best guest experience possible while maintaining a profitable hotel. Pegasus Hotel aims to be a step above the rest and be an unforgettable experience for all who step foot into the hotel.

Pegasus Hotel History

Pegasus Hotel is owned by two local businessmen, Frank Girard and Miles Butler. Frank and Miles have been friends and business associates for over thirty years. They became friends in college while attending The University of Texas at Austin. Frank is a real estate developer specializing in commercial real estate and multi-use land projects. Miles is a software engineer who has built multitudes of software programs for various companies. They have both been extremely successful in their careers and want to divest their investments in a large-scale full-service hotel in Austin, Texas.

Since incorporation, Pegasus Hotel has achieved the following milestones:

  • Acquired a 40-acre lot on the outskirts of Austin, Texas.
  • Registered Pegasus Hotel, LLC to do business in the State of Texas.
  • Hired a consultant to conduct a feasibility study for a full-service hotel in Austin.
  • Began developing reservation and operational management software for use at the hotel.
  • Began the branding image, logo, website, and social media accounts for the staffing agency.
  • Applied for a liquor and mixed beverage permit with the Texas Alcoholic Beverage Commission.
  • Hired an architect to begin the design phase of the hotel.

Pegasus Hotel Services

The following will be the services and amenities Pegasus Hotel will provide:

Industry Analysis

The hotel industry is expected to increase to a $133 billion in the next five years. The hospitality industry will benefit from increases in travel spending, corporate profit and general consumer spending.

As consumers earn higher incomes and businesses replenish their budgets, travel spending is projected to increase over the next five years. Inbound trips by non-US residents are anticipated to rise 22% over next the five years, while domestic travel is expected to grow 9% during the same period.

The industry will see particularly strong growth in extended-stay hotels, boutique hotels, spa and health retreats and resorts segments. As demand for these auxiliary services picks up, industry employment is anticipated to recover and increase over the next five years. Industry players are also expected to continue expanding abroad into emerging economies, such as Asia, Eastern Europe and South America. These foreign markets are expected to somewhat detract from domestic investment, as they offer higher growth prospects for industry operators.

Customer Analysis

Demographic profile of target market.

The precise demographics for Austin, Texas are:

Customer Segmentation

Pegasus Hotel will primarily target the following customer profiles:

  • Individuals and families who have disposable income (mid to high level)
  • Frequent travelers
  • Individuals who dine out and visit spas frequently
  • White collar workers (corporate or government office)

Competitive Analysis

Direct and indirect competitors.

Pegasus Hotel will face competition from other companies with similar business profiles. A description of each competitor company is below.

Hotel Ella is a historic boutique hotel located in Austin, Texas. Located in downtown Austin and walking distance to the University of Texas campus, Hotel Ella is a stylish boutique hotel housed in the historic Goodall Wooten House, one of Austin’s original landmark estates. Constructed in 1900, the Greek revival-style mansion underwent an extensive renovation in 2013, and now offers the perfect balance between modernity and a rich history rooted in the fabric of the neighborhood and the university. Hotel Ella has 47 guest rooms, a cabana-lined pool, and a wrap-around veranda overlooking the front lawn. Hotel Ella features beautifully designed outdoor and indoor spaces perfectly suited for a vacation, wedding, or corporate event. The hotel also features a diverse collection of Texas Modernist works around the hotel grounds.

All guests of Hotel Ella are treated to warm southern hospitality and superior personalized service during their stay. The historic property is appointed with a variety of elegant 21st century amenities. Hotel Ella also offers the following amenities and guest services:

  • Complimentary 24-hour guest services
  • Complimentary high-speed wi-fi access
  • Complimentary electric car charging station
  • Complimentary morning newspapers available in the historic mansion
  • Complimentary coffee stations from 5am – 11am
  • Twice-daily housekeeping service
  • Cabana-lined outdoor pool
  • Fitness center
  • Same-day valet laundry services
  • In-room dining by Goodall’s
  • Business services: photocopying, printing, postal services, and supplies

Hotel Ella also welcomes dogs of all sizes at no additional fee.

Kimber Modern

Kimber Modern is located in the hip SoCo district of Austin and is intended to draw in the independent urban traveler seeking a unique escape. It is architecturally designed with clean lines and abundant light filtered through canopies of oaks in an artfully landscaped Courtyard. The hotel also encompasses absolute comfort and attention to detail while providing technologically sophisticated rooms in their boutique guest rooms. Guests booking at Kimber Modern will receive complimentary beverages, parking, and WiFi.

Kimber Modern offers the following hotel amenities to its guests:

  • Off street covered parking
  • Electric car charging station
  • Keyless entry
  • Complimentary WiFi throughout the hotel
  • Multi-level courtyard with a 25-foot glass water feature with multiple areas to lounge
  • Jura self-serve coffee system featuring a variety of coffee drinks 24/7
  • Beverage bar 24/7
  • Gourmet teas
  • Virtual concierge – computer, printer, and copier
  • Meeting space available for groups
  • 3pm check-in and noon check-out

Guests are also available to book the entire hotel for their group.

The Cat Noir Hotel

The Cat Noir Hotel is an award-winning 14-room boutique hotel located in the heart of Austin’s east side. The European-styled boutique hotel includes a restaurant and bar partner, Uncle Nicky’s Italian Specialties. Uncle Nicky’s offers a relaxed all-day dining experience that is themed after cafes in northern Italy. The Cat Noir Hotel opened in 2016 and has been ranked #2 by Travel + Leisure’s World’s Best Awards and Top 20 Best Hotels in Texas by Conde Nast Traveler.

The Cat Noir Hotel’s contemporary design maintains a sense of warmth and a unique aesthetic that is felt through the lobby, outdoor spaces, and each of the unique guest rooms. In addition to the design elements, The Cat Noir Hotel boasts the following features:

  • Private roof deck for guests to enjoy the stunning views of downtown, the Texas Capitol, and the University of Texas
  • Outdoor patio and courtyard areas on all levels
  • Artwork from local artists

Each of the guest rooms include Juliet balconies with neighborhood views, fine linens, and Simmons luxury plush mattresses.

Competitive Advantage

Pegasus Hotel will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Pegasus Hotel will offer the unique value proposition to its target market:

  • Professional and attentive staff dedicated to ensure complete guest satisfaction.
  • Various amenities throughout the hotel for any guest to enjoy.
  • Modern and contemporary design with beautiful Texas views throughout the entire hotel.
  • Competitive rates.

Promotions Strategy

The promotions strategy for Pegasus Hotel is as follows:

Social Media

Pegasus Hotel will invest in advertising the hotel on social media platforms Facebook, Instagram, LinkedIn, and Twitter. By using targeted social media marketing, Pegasus Hotel will be able to reach those who frequent nice restaurants and spas and travel frequently.

Website/SEO Marketing

Pegasus Hotel will invest in a strong SEO presence so that when someone enters “Austin boutique hotel” or “first class hotel near me” in their Google or Bing search bar, Pegasus Hotel is at the top of the list. Their website will feature photos of the guest rooms, meeting areas, pool, spa, fitness center, and restaurant/bar. Future guests will be able to make a reservation to book their future stay on the website and access contact information for either a Director of Sales or General Manager of the property.

Pegasus Hotel will request all requests for news stories regarding the development of the hotel, owner/developer information, opening dates, etc. By accommodating the press’ requests for stories, it will also be free advertising for the public to learn about the new up and coming luxury hotel.

Frank and Miles will invest in a billboard in downtown Austin where the mid to upper class of residents frequent. The hotel will be minimalistic but eye-catching. It will feature an attractive rendering of the hotel along with the website. Curious passersby will be directed to visit the hotel’s website for information.

Third Party Booking Websites

Once the hotel is nearing 60 days towards opening, all of the third party booking websites will feature Pegasus Hotel so that travelers visiting Austin will be able to see it listed as an option for Austin hotels.

Bridal Shows and Wedding Industry Events

Pegasus Hotel will have a table at all of Austin’s bridal shows and wedding industry events. It will attract those couples searching for a venue to accommodate their special day.

The pricing of Pegasus Hotel will be moderate and on par with competitors so customers feel they receive value when purchasing its guest rooms and services.

Operations Plan

The following will be the operations plan for Pegasus Hotel.

Operation Functions:

  • Frank and Miles will be the owners of the hotel and hire the appropriate staff to manage the hotel. Frank will act as CFO of the hotel and Miles will be in charge of the reservation system and operations software. Miles developed the software and will focus on making sure it’s always functional and efficient.
  • General Manager will be hired to oversee the entire staff and operations of the hotel to include guest satisfaction, oversee vendor contracts, events, and making sure that each department is running effectively and efficiently.
  • Assistant General Manager to assist the General Manager with overseeing the staff, with particular attention to guest satisfaction and front desk operations.
  • Director of Sales will be hired to sell events, corporate accounts, and group bookings for the hotel.
  • Maintenance Engineer will be hired to attend to all mechanical and plumbing issues that may arise.
  • Executive Housekeeper will be hired to lead the team of housekeepers to make sure all areas of the hotel are being cleaned to Pegasus Hotel standards and that each guest is receiving all accommodations to their requested schedule.

Milestones:

Pegasus Hotel will have the following milestones completed in the next six months.

8/1/202X – Purchase land lot and break ground on new hotel.

8/15/202X – Finalize architectural renderings and hire a General Contractor to build the hotel.

9/1/202X – Finalize contract with advertising company for them to design the branding image of the hotel, logo, website, billboard, and social media accounts.

9/15/202X – Begin social media and website advertising campaign. Billboard with a teaser of ‘Coming Soon’ will go up in downtown Austin.

10/5/202X – Hire General Manager and Director of Sales.

10/15/202X – Attend annual Wedding Industry Event with a table to begin advertising Pegasus Hotel.

11/1/202X – Pegasus Hotel will go live on third party booking websites.

11/15/202X – Remainder of staff will be hired to begin training program.

11/30/202X – Final walk-thru of newly constructed Pegasus Hotel.

12/15/202X – Begin furnishing and interior design of the hotel.

1/1/202X – Grand Opening of Pegasus Hotel.

Lorenzo will hire Lisa Montgomery as the Director of Sales and David Jimenez as the Assistant General Manager. After an exhaustive search, Lorenzo believes has found the next two senior management positions to ensure the success of the hotel. Each comes with an impressive resume of prior hotel sales and operational experience.

Lorenzo, Lisa, and David will be the senior management team of Pegasus Hotel. They will oversee all other department managers – Maintenance, Housekeeping, Front Desk/Guest Relations, and Food and Beverage. Each department manager will oversee various employees in their respective department and role. The Pegasus Hotel will have a large and sophisticated operation as each department is integral in the success of the hotel.

Lorenzo, Lisa, and David will meet with Frank and Miles monthly to update them on progress and overall operations and sales efforts of the Pegasus Hotel.

Financial Plan

Key revenue & costs.

The revenue drivers for Pegasus Hotel are the revenues it will collect when guests book a reservation at the hotel. The hotel will also collect revenues from its restaurant and bar, spa, and events it will host.

The cost drivers will be the payroll and overhead costs to staff the hotel. Other costs will involve the land lease, utilities, marketing costs, and technology fees. There will also be costs associated with the maintenance of the hotel, food and beverage inventory, spa inventory, and hotel guest room supplies.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Initial Number of Room Nights Sold per Month: 8,000
  • Number of Events per Month: 30
  • Land Lease per Year: $1,500,000

Financial Projections

Income statement, balance sheet, cash flow statement, hotel business plan faqs, what is a hotel business plan.

A hotel business plan is a plan to start and/or grow your hotel business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your hotel business plan using our Hotel Business Plan Template here .

What Are the Main Types of Hotel Companies?

There are many types of hotel companies. Most hotels are affiliated with a hotel franchise company. Other hotel companies distinguish themselves by star level-  4 to 5-star hotels are on the higher end of rate and amenity offerings, whereas 2 to 3-star hotels cater more towards the everyday business travelers and families.

What Are the Main Sources of Revenue and Expenses for a Hotel Business?

The primary source of revenue for a hotel business are the room fees it charges each guest to stay at the hotel. Revenues are also collected for different amenity offerings, such as room service,  restaurant and bar revenue, spa revenues, and guest shop revenue.

The key expenses for a hotel business are the costs for inventory, maintenance, supplies, furniture, fixtures, and equipment, technology, and payroll of the staff. Other expenses will be the rent, utilities, and overhead costs, if applicable.

How Do You Get Funding For Your Hotel Business Plan?

Hotel businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Angel investors and other types of capital-raising such as crowdfunding  are other common funding sources. This is true for a business plan for a hotel, a resort or a boutique hotel business plan.

What are the Steps To Start a Hotel Business?

Starting a hotel business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Hotel Business Plan - The first step in starting a business is to create a detailed hotel business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your hotel business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your hotel business is in compliance with local laws.

3. Register Your Hotel Business - Once you have chosen a legal structure, the next step is to register your hotel business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your hotel business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Hotel Equipment & Supplies - In order to start your hotel business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your hotel business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful hotel business:

  • How to Start a Hotel Business

Where Can I Get an Example Hotel Business Plan PDF?

You can download our example hotel business plan PDF template here . This is a business plan template you can use in PDF format.

Other Helpful Business Plan Templates

Franchise Business Plan Template Resort Business Plan Template Bed and Breakfast Business Plan Template

motel business plan

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Search by review score, search by price, search by freebies, good to know, when to book a hotel in moscow, top tips for finding moscow hotel deals.

  • If you’re looking for a cheap hotel in Moscow, you should consider visiting during the low season. You'll find cheaper hotels in Moscow in October and January.
  • Hotel room prices vary depending on many factors but you’ll most likely find the best hotel deals in Moscow if you stay on a Saturday. The opposite is true for, Wednesday, which is usually the most expensive day.
  • How long should you stay? KAYAK users usually book their hotel in Moscow for 3 days.
  • Moscow is a vast city. If you would like to be within walking distance of key attractions, look for hotels near Red Square and the Kremlin, such as the Assambleya Nikitskaya Hotel.
  • For cheap accommodation in Moscow, consider the Partizanskaya area, which features a good choice of budget hotels near a metro station, including Vega Hotel & Convention Center.
  • There are many 5-star luxury hotels in the cultural heart of Moscow. The Four Seasons Hotel Moscow and The St. Regis Moscow Nikolskaya are two excellent examples.
  • Stylish boutique hotels are also in abundance in the city centre. Hotels such as the Golden Apple Boutique Hotel and Assambleya Nikitskaya Hotel put you near Red Square and The Kremlin.
  • Arbat Street forms the heart of Moscow’s Arbat District, the oldest part of the city, and is home to myriad affordable accommodation, such as Karlov Most Hostel.
  • A great area for nightlife is Kitay-Gorod, where an array of bars, restaurants, and nightclubs join a wide selection of hotels to suit all budgets, such as the cheap Good Mood Hostel or boutique Golden Apple Boutique Hotel.

FAQs when booking a hotel in Moscow

Are there good hotels near moscow airport.

There are three major international airports serving Moscow: Sheremetyevo International Airport, Moscow Domodedovo Airport, and Vnukovo International Airport. Several hotels are located within the vicinity of each airport. Good choices include Novotel Moscow Sheremetyevo Airport, Ramada Moscow Domodedovo, and Vnukovo Green Palace Hotel.

Which hotels in Moscow offer especially good views?

A number of luxury hotels in the city centre boast spectacular views. Two excellent choices are the Ararat Park Hyatt Moscow and the Hotel Baltschug Kempinski Moscow, which both offer breathtaking vistas of the Kremlin, Red Square and St. Basil's Cathedral from guest rooms and restaurants.

What hotels in Moscow offer especially good breakfast?

The sophisticated and excellently-rated Villa Kadashi Boutique Hotel situated in the Yakimanka district, across the river from Red Square, offers an excellent continental breakfast with fresh pastries and juice to complement hearty egg and sausage dishes. Meanwhile, Warsaw Hotel, situated a 10-minute walk from Gorky Park, offers a free breakfast buffet.

Which neighbourhoods are close to Moscow’s central station?

Travellers departing for St. Petersburg will be voyaging out of Leningradsky Station in northeast Moscow. The city’s oldest railway terminal, the station is surrounded by a wide selection of accommodation. Hilton Moscow Leningradskaya is a top-rated option with a swimming pool, sauna, and fitness room.

What hotel area is especially good for shopping in Moscow?

Moscow’s Arbat District or Old Arbat features a network of historic streets that are lined with shops selling local souvenirs and handicrafts. There are many hotels in this area, such as the 4-star Mercure Arbat Moscow, and the city centre is only a short metro ride away. Alternatively, GUM is an iconic shopping arcade situated directly on Red Square.

Where to stay in Moscow?

Those looking for a hotel in Moscow on KAYAK tend to search in Arbat District , Presnensky District and in close proximity to Luzhniki Stadium.

What are the best hotels near Luzhniki Stadium?

If you are looking for a hotel close to Luzhniki Stadium, you should consider staying at Khamovniki Spektr , Yunost Hotel and Luzhniki , as they are the most recommended by KAYAK users.

Which freebies do KAYAK users look for when booking a hotel in Moscow?

KAYAK users look for a hotel in Moscow with free breakfast.

How do I find a hotel in central Moscow?

After you launch a hotel search on KAYAK, you can refine your research by neighborhood, which allows you to pick the central Moscow districts. You can also do a search using the city map to choose a specific location, like Moscow city center.

How can I find hotels near me?

Take a look at our extensive hotel map to find the best hotels near you.

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The Carlton, Moscow

A luxury Red Square hotel «The Carlton, Moscow» promises guests a front-row seat to Moscow, only steps away from the city’s invigorating riches. The breadth of experiences is amplified by newly transformed spaces, guest rooms and suites that celebrate the finest of Russian design and craftsmanship. Sip a pre-dinner cocktail at the Champagne Bar, savor seafood delights on the rooftop O2 Restaurant or slip into the serenity of our Spa.

Grand Deluxe

Grand Deluxe

Club Room with Terrace

Club Room with Terrace

Club Room with a view of Red Square

Club Room with a view of Red Square

Moscow Suite

Moscow Suite

Presidential Suite

Presidential Suite

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Birthday Celebration in The Carlton, Moscow

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Extend your Weekend

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The Carlton Spa

The Carlton Spa

Discover a delightful and unexpected oasis of tranquility and beauty in the heart of Moscow at The Carlton Spa.

O2 Restaurant

O2 Restaurant

The landmark rooftop restaurant, bar and terrace located atop The Carlton, Moscow in the center of the city.

The Carlton Club Lounge

The Carlton Club Lounge

The Carlton, Moscow invites guests who are in search of a high level of privacy and comfort to enjoy the exquisite luxury of the Club Floor.

The Carlton Lounge & Bar

The Carlton Lounge & Bar

The Carlton Lounge & Bar invites for afternoon tea ceremonies, cocktail classics and a signature menu for every taste.

Champagne Bar

Champagne Bar

Take a deep dive into a carefully curated collection of vintage Champagne paired with caviar bites in the sophisticated Champagne Bar.

Weddings inspired by Russian Elegance

Weddings inspired by Russian Elegance

Wedding in The Carlton style for your perfect celebration in the heart of the city.

Events

From its location in the heart of Moscow’s business district, The Carlton, Moscow offers a comprehensive approach to meetings.

Wedding with a magnificent view

Wedding with a magnificent view

A true fairytale wedding in a magical and romantic location awaits you on the 12th floor of the hotel.

Address: 125009, Russia, Moscow, Tverskaya Street, 3

Coordinates: 55.7574,37.6133

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2 Teatralny Proezd, Moscow, Russia View map

Nestled in the Tverskoy district of Moscow, the 5-star Metropol Hotel is within a 1.4-km distance of culture-oriented attractions like Armoury Chamber. There's also a convenience of private car…

Hotel National, A Luxury Collection Hotel, Moscow

15/1 Mokhovaya Str. Bld. 1, Moscow, 125009, Russia, Moscow, Russia View map

The National is A Luxury Collection hotel, Moscow, a unique Russian historical and cultural monument that sets itself apart from other hotels in the city. Built by architect Alexander Ivanov, this…

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  • Sheraton Palace Hotel Moscow
  • Peter 1 Hotel
  • Crowne Plaza Moscow World Trade Centre, An Ihg Hotel
  • Swissotel Krasnye Holmy
  • Hyatt Regency Moscow Petrovsky Park Hotel
  • Movenpick Moscow Taganskaya Hotel
  • Sheraton Moscow Sheremetyevo Airport Hotel
  • Renaissance Moscow Monarch Centre Hotel
  • Moss Boutique Hotel
  • Standart Hotel Moscow. A Member Of Design Hotels
  • Intercontinental Moscow Tverskaya, An Ihg Hotel
  • Mamaison All-Suites Spa Hotel Pokrovka
  • The Rooms Boutique Hotel
  • Strawberry Duck Moscow Hostel
  • Marriott Moscow Hotel Novy Arbat
  • Seasons Boutique Hotel
  • Petroff Palace Boutique Hotel
  • Hotel Sadovnicheskaya
  • Russo-Balt Hotel
  • Diamond Apartments
  • Residences Moscow - Serviced Apartments
  • The St. Regis Moscow Nikolskaya Hotel
  • Park-Hotel Orlovsky
  • Nabat Palace Domodedovo
  • Hostel Astra Arbat
  • Club 27 Hotel
  • Golden Rooms Hotel
  • Richter Hotel - Design Hotels
  • Sky Apartments Rentals Service
  • Chekhoff Hotel Moscow Curio Collection By Hilton
  • Sadovnicheskaya Suites
  • Home Hostel
  • Goldfish Hostel
  • Parradosso Boutique Hotel
  • Krasnyye Vorota Lyus Hotel
  • Moscow Marriott Imperial Plaza Hotel
  • Radisson Blu Hotel Moscow Sheremetyevo Airport
  • Moscow Courtyard Boutique Hotel

4-star hotels

Vega izmailovo hotel.

71 Izmaylovskoye Highway, 3V, Moscow, Ru, Moscow, Russia View map

Around 500 metres from Russian Toy Museum, the 4-star Vega Izmailovo Hotel Moscow includes 1011 rooms. This Moscow hotel offers a private parking garage on site.

Izmailovo Alfa Hotel

Izmailovskoe Shosse 71, Building A, Moscow, Ru, Moscow, Russia View map

The 30-story Izmailovo Alfa Hotel Moscow includes 964 rooms and is set a 25-minute walk from Izmailovsky Park. Private car parking is available nearby at this 4-star hotel.

  • Izmailovo Delta Hotel
  • Novotel Moscow Kievskaya
  • President Hotel
  • Mercure Arbat Moscow
  • Arbat House Hotel
  • Borodino Hotel
  • Radisson Slavyanskaya Hotel & Business Center
  • Peking Hotel
  • Korston Club Hotel Moscow
  • Holiday Inn Moscow Lesnaya, An Ihg Hotel
  • Novotel Moscow Centre
  • Holiday Inn Moscow Suschevsky, An Ihg Hotel
  • Crowne Plaza Moscow - Tretyakovskaya, An Ihg Hotel
  • Holiday Inn Moscow Sokolniki, An Ihg Hotel
  • Milan Hotel Moscow
  • Moscow Marriott Tverskaya Hotel
  • Park Inn By Radisson Sadu
  • Hotel De Paris
  • Hotel Salut
  • Prince Park Hotel
  • Azimut Hotel Olympic Moscow
  • Sunflower Park Hotel
  • Radisson Blu Belorusskaya Hotel
  • Mercure Moscow Paveletskaya
  • Maxima Panorama Hotel
  • Bega Hotel Moscow
  • Pentahotel Moscow, Arbat
  • Aerostar Hotel
  • Hotel Mandarin
  • Akvarel Hotel
  • Riverside Hotel
  • Astrus Hotel Moscow
  • Hanoi-Moscow Aparthotel
  • Marco Polo Presnja Hotel
  • Brighton Hotel
  • Hotel Garden Ring
  • Moscow Holiday Hotel
  • Pushkin Hotel
  • Holiday Inn Moscow Vinogradovo, An Ihg Hotel
  • Select Hotel Paveletskaya
  • Ermitage Hotel
  • Holiday Inn Moscow Tagansky, An Ihg Hotel
  • Courtyard By Marriott Moscow City Center
  • Greenwood Hotel
  • Gentalion Hotel
  • Legendary Hotel Sovietsky
  • Hotel Na Kazachyem
  • Sk Royal Hotel Moscow

3-star hotels

Cosmos hotel.

150 Mira Prospect, Moscow, Ru, Moscow, Russia View map

Featuring a swimming pool, Cosmos Hotel Moscow is an 8-minute walk from Cosmonauts Alley. This hotel entices guests with private parking, available on site.

2-star hotels

Hostel bed&beer.

Myasnitskaya Str., 24/7-3, Moscow, Russia View map

The 2-star Hostel Bed&Beer Moscow features 7 rooms and lies 1.4 km from the celebrated Red Square. This Moscow hostel offers place to stay with WiFi in public areas.

Recommended hotels

Vremena goda hotel.

Bolshoi Kislovskiy Lane., 1/12, Bldg. 2, Moscow, Russia View map

Vremena Goda Moscow is set 10 minutes by car from Gorky Central Park of Culture and Leisure and within 1.3 km of the intriguing Saint Basil's Cathedral. This 4-star hotel also provides Wi-Fi…

THE 10 BEST Hotels in Moscow 2024

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1. Page 20 Aparthotel

ranko t

2. Brick Design Hotel

1land2ps

3. Ararat Park Hotel Moscow

Said Al-Sowaidi

4. Lotte Hotel Moscow

TRAVELAB

5. Palmira Business Club

Yuri L

6. Mercure Arbat Moscow

Bayarmaa D

7. Hotel Metropol Moscow

marcusstolz71

8. Park Inn by Radisson Izmailovo Moscow

Steven T

9. Swissotel Krasnye Holmy Moscow

Anna G

10. President Hotel

Ksenia Z

11. Crowne Plaza Moscow - Tretyakovskaya, an IHG hotel

Zalisha79

12. AZIMUT City Hotel Tulskaya Moscow

AleksandraY

13. Hotel Moscow Krasnoselskaya

Kriemhild

14. Four Seasons Hotel Moscow

Matthys

15. StandArt Design Hotel

Almoon

16. DoubleTree by Hilton Hotel Moscow - Marina

Escape158633

17. D'Hotel

jesusmari0c

18. Mercure Moscow Baumanskaya

Ivan T.

19. Pokrovka 6 Hotel

Edwin

20. Mercure Moscow Paveletskaya

Mark McFetridge

21. Radisson Collection Hotel, Moscow

BarisArikan

22. Hotel De Paris

Alex S

23. AZIMUT City Hotel Smolenskaya Moscow

Prlja

24. Radisson Blu Olympiyskiy Hotel, Moscow

Kirahvi

25. Boutique Hotel Brighton

Robert G

26. Hotel Baltschug Kempinski Moscow

Gilberto B

27. InterContinental Moscow - Tverskaya, an IHG Hotel

May S

28. Kadashevskaya Hotel

DeborahNorge

29. Mamaison All Suites Spa Hotel Pokrovka

bishanbhojwani

30. AZIMUT City Hotel Olympic Moscow

ggkjr

Moscow Hotels Information

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Chancery rules in favor of CEO’s plan to move corporate charter to Nevada

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Online travel company TripAdvisor can move its corporate charter from Delaware to Nevada.

In a closely watched suit, Vice Chancellor Travis Laster ruled that the shareholder could not prove that moving the domicile would damage those holding stock.

TripAdvisor and its majority owner approved the move, citing the possibility of fewer lawsuits in Nevada and lower franchise fees.

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The Silver State has set up an incorporation system that is more friendly to chief executives.

Laster noted that TripAdvisor might be taken private and no longer have to deal with shareholders’ suits. However, both sides sought a ruling.

Larger companies often incorporate in Delaware, citing the ability of Chancery Court to handle disputes armed with a large body of case law.

Recently, Tesla CEO Elon Musk moved the domicile of his Space X business from Delaware to Texas after Chancellor Kathleen McCormick ruled that a board of insiders rubber-stamped a $56 billion pay package nearly 40 times larger than any other CEO’s pay package.

Earlier, Philip Shawe moved the incorporation of TransPerfect to Nevada after a continuing battle over fees paid when Shawe and his former fiancee could not agree on a buyout of the company. Shawe was allowed to complete the buyout but has continued to dispute fees paid to a Chancery-appointed custodian who handled the matter.

While Chancery Court typically sides with CEOs in shareholder suits, the Tesla case was an exception that drew worldwide attention, given Musk’s high profile and reputation as a corporate mastermind. It also brought speculation that it would trigger an exodus of companies out of the state. Corporate law experts largely dismissed that speculation.

Musk is expected to press for Tesla to move its state of incorporation to Texas, which may trigger a shareholder suit similar to the one for TripAdvisor.

See the full decision below:

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NBC Boston

Dedham rejects catering business' plan to expand services for families housed in hotels

The business owns several local hotels, nine of which currently house homeless people and newly arrived migrants, by carla rojo • published 46 mins ago • updated 46 mins ago.

The Town of Dedham denied a permit for the expansion of a catering company that would’ve fed hundreds of unhoused people in Massachusetts.

It was a heated vote during a Zoning Board meeting on Wednesday night. The board ultimately denied a special permit for Giri Hotel Management, which the company had requested to expand the use of the empty Victory Grille on Elm Street. The restaurant has been closed for two years.

As of last Friday, Giri started preparing food in that vacant restaurant’s kitchen for the residents housed at the neighboring hotel Inn Dedham now, which they own.

“Currently we’re serving a little more than 400 guests right now," explained a representative for Giri Hotel Management who spoke during the meeting.

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He said they currently have around four employees working in that kitchen. The business owns several local hotels, nine of which currently house homeless people and newly arrived migrants.

Giri had hoped to expand capacity to allow the company to prepare meals for other hotels it owns that are being used as part of the state’s emergency shelter assistance shelter program.

“The question here is not about whether or not people should be here, the question is can we use this empty space as a way to feed human beings in crisis.” one Dedham resident said, in support of this special permit.

And while some supported the approval of this special permit, most were against it.

“I don’t think this is the right spot for it. We’re being closed in, we’re being suffocated.” another resident said during public comment.

This Dedham resident who didn’t want to show her face on camera says she’s not against helping people in crisis but she’s concerned about the negative impacts to her neighborhood.

“We’re surrounded by Legacy Place and businesses on the other side. That it just becomes a bigger business with traffic and trucks coming through.”

The Town of Dedham tells me that Giri Hotel Management will be able to continue to cook and serve food but only to their neighboring hotel residents.

There are currently 161 families, including newly arrived migrants living in two Dedham hotels, including the Inn Dedham.

Giri Hotel Management says they will start searching for a different facility.

More on the migrant crisis

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Chelsea nonprofit opens as day shelter for migrants

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Mass. pilot program aims to help migrants find housing

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5 hotel perks that make work trips both fun and productive for business travelers

  • Four business-travel experts shared their picks for the best hotel amenities for a work trip.
  • Strong WiFi, a business center, and food service are some of the recommended perks.
  • Proximity to attractions can also encourage employees to enjoy their downtime and go sightseeing.
  • This article is part of " Business Travel Playbook ," a series about making the most of work travel.

Insider Today

Business travel slowed significantly when the pandemic hit in 2020, but it's rebounding. Last year, the Global Business Travel Association predicted global business-travel spending would reach $1.4 trillion in 2024 .

As business travelers hit the road and take flight , companies can ensure that their work trips are comfortable and enjoyable, starting with accommodations.

We asked four business leaders and entrepreneurs for their advice on how companies could support their employees who travel frequently , and they recommended booking hotels with the following five perks.

1. Access to strong WiFi and a business center

Staying in a hotel that has a strong WiFi connection ranks high with the experts who spoke with Business Insider. Ideally, companies should also look for hotels that provide complimentary WiFi so travelers can avoid the hassle of having to log in and manage the WiFi on each of their devices.

"Reliable WiFi is the most important hotel amenity," Karen Mitchell , a New York entrepreneur who takes six to eight business trips a year, said. "Being able to get online quickly allows for efficient communication with my team, my stores, and my business colleagues. I also need to be online to access the online resources I need for productivity."

Another highly valued hotel perk is access to a business center, which is convenient for virtual meetings, making copies, or printing documents.

"Access to a business center is an essential aspect of a business trip in today's digital age," said Jen Catto, the chief marketing officer of Travelport , a platform on which travel agencies and companies can book trips. "Though employees may opt to work from their hotel rooms, having a business center provides a change of scenery and helps employees separate work from their sleeping area."

2. A fitness center or spa

Another perk employees should have access to is a fitness center or spa that can be used during their downtime.

"As a business leader, I think offering hotels that create peace and foster relaxation is key," Jill Johnson, the CEO and a cofounder of the Institute for Entrepreneurial Leadership , said. Johnson spent last year traveling to 10 US cities to help investors and executives create more diverse networks and plans to visit another 15 cities this year. "A fitness center is a great option so that employees can maintain their workout schedule," she said.

For many travelers, a gym session is a great way to rejuvenate after a long flight , and a spa can provide a stress-relieving massage or wellness service after a long day of work.

"The hardest part of business travel is that it can be time-disorienting when traveling to different time zones, and travel requires extra energy and focus," Samantha Drucker , an actor and television host who often travels between New York and Florida, said. "I like a gym with a sauna or steam room to stay well and strong, and I also like access to a salon on the premises in case I need a blowout or I chip a nail."

If there's no gym at the hotel, the next best thing is in-room fitness equipment or workout mainstays such as stationary bikes and elliptical machines that can be checked out during a stay.

"I'll sometimes contact the hotel to see if I can borrow a yoga mat to use during my stay so that I can keep up my practice," Catto said. "In this new era of business travel, companies that book hotels that prioritize their employees' needs will likely go far in keeping employees happy and motivated."

3. Food services like in-room dining or complimentary breakfast

When employees travel, their eating schedules may be off because of jet lag or time-zone differences , and when hotel restaurants are closed, having the option of in-room dining is valuable.

"I appreciate prompt and efficient room service on a business trip," Mitchell told BI. "On my last business trip to New Delhi, India, I was able to order breakfast via room service before a morning meeting, which saved me a lot of time."

Complimentary hotel breakfast benefits the company's bottom line and can free up the employee's time as they avoid hunting for a local restaurant or standing in a long line at a local coffee shop.

"I prefer when breakfast is included at a hotel," Catto said. "Not only am I keeping my per-diem expenses down, but I also don't have to think about where I'll get my morning coffee before meetings start."

4. Hotel concierge services

A hotel concierge can be an invaluable point of contact for business travelers who are not familiar with the area and want help with things such as making reservations at local restaurants for business meetings .

"Whenever I need advice in a new destination, I always talk to the chief concierge of the hotel I'm staying at," Drucker said. "That person knows the lay of the land, and I know they're great at helping impossible things become possible."

If employees frequent the same hotel, a concierge may be able to reserve the same room for every trip, which makes Drucker feel more at home, she said. For frequent travelers, a hotel concierge can also arrange an early check-in, which can be a relief after a long flight.

"I'm especially grateful when early check-in is offered," Catto said. "I'm typically on an overnight flight and like to freshen up before seeing colleagues and jumping into my workday."

5. Proximity to local attractions

Having a hotel that's close to local attractions cuts down on transportation costs if employees want to spend time sightseeing . When it comes to downtime activities, Johnson said, businesses should discuss whether there's an entertainment budget before the trip so everyone is on the same page. She makes a point to explore a destination on each business trip, she said — even if she's been there before.

"I always try to find great local coffee shops and restaurants and cool small businesses when I travel," she said. "Whenever possible, I like to walk around and explore on foot, and last year, I took some time to enjoy the local scenes in the cities I traveled to. My activities include a dinner at Agave Uptown in Oakland, California, a half day of touring the Puget Sound and the Space Needle in Seattle, and discovering delicious eats in Philadelphia's Reading Market."

In the past, Catto said that business trips meant giving up 24 hours in the day and being restricted to "work only" activities, but now companies allow and even encourage employees to take advantage of a blended travel experience.

"Traveling for work can also be an opportunity to explore a different city, take in an activity, and soak in the local culture of the city you're in while you're there," she said. "If a business trip lands you in a big city or another country, then there's a great opportunity to take a few extra days at your own expense and enjoy what the destination you're in has to offer."

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Restaurant workers wanted to unionize at this L.A. hotel. Now the restaurants are closing

A person exits Hotel Figueroa

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Six days after restaurant workers at a hip downtown hotel filed cards to organize a union, the hotel’s food operator declared it would shutter the dining establishments that employed them, the latest in a string of showdowns and confrontations between workers and employers in L.A. area restaurants.

The case is playing out at the Hotel Figueroa in downtown, home of Sparrow Italia, Cafe Fig, Bar Magnolia, the Cafeteria and La Casita at Driftwood. The historic building has for the last two decades built a following for its Mediterranean-inspired space and stylish dining rooms, but behind closed doors, tension has loomed between the third-party management company behind the restaurants, called Noble 33, and the estimated 100 food and beverage workers who run them.

Discontent between Noble 33 and its employees at Hotel Figueroa started soon after the hospitality group took over food and beverage operations for the hotel in 2021, according to workers and union organizers who spoke with The Times.

Workers said they were forced to take on multiple tasks without more pay as their colleagues left and management failed to back-fill positions.

 An exterior view of Nobu on Pacific Coast Highway in Malibu at night.

Nobu Malibu faces lawsuit alleging sexual harassment and discrimination against hostesses

A lawsuit filed Wednesday by a hostess of the celebrity hot spot Nobu in Malibu is seeking at least $500,000 in damages.

Sept. 14, 2023

Some food and beverage workers, many who worked alongside the unionized hospitality workers employed by Hotel Figueroa, started to agitate to also form a union and gain similar rights.

On Dec. 8, food and beverage workers who worked for Noble 33 notified their management that they intended to form a union, and submitted cards to do so.

Six days later, Noble 33 emailed its food workers, announcing that it would permanently shutter the restaurants by mid-February and lay off its food and beverage staff before then, according to a letter sent to employees on Dec. 14.

In response, restaurant and bar workers employed by Noble 33 at Hotel Figueroa filed a complaint in January with federal labor regulators, accusing hotel management of trying to suppress labor organizing among its food and beverage staff.

Unite Here Local 11, which represents the hotel workers at Hotel Figueroa, filed the complaint with the National Labor Relations Board on behalf of the food workers at Sparrow Italia, Cafe Fig, Bar Magnolia, the Cafeteria and La Casita at Driftwood.

Management company Noble 33 said it would close all the restaurants adjoining the lobby, seen above, at the Hotel Figueroa.

The closing of the restaurants would leave large wells of unused space on the hotel’s ground floor.

Restaurants and two bars take up most of Hotel Figueroa’s bottom floor. The hotel’s front patio serves as outdoor dining space for Cafe Fig , a popular all-day Mediterranean restaurant featuring dishes like cauliflower bites, tuna tartar tostadas and truffle fries. Hanging vine chandeliers decorate the indoor dining room, which is attached to Bar Magnolia , a well-stocked watering hole for hotel guests and diners who want to sip on a libation.

Walk a few steps toward the the courtyard, past an arched entryway and there’s Sparrow Italia , which serves coastal Italian dishes and cocktails in an indoor-meets-outdoor dining room and bar that opens up to the hotel’s iconic coffin-shaped pool. La Casita at Driftwood offers food and drink service poolside when open for the summer season.

It’s unclear what operations if any would replace the dining spaces at the Hotel Figueroa, a Spanish Colonial hotel at Figueroa and 9th streets.

“We are still evaluating all options concerning future food and beverage offerings at Hotel Figueroa,” a spokeswoman said Monday in a prepared statement.

Some of the workers said they were devastated by the move, which came right before the Christmas holiday.

Leobardo Perez, a 45-year-old dishwasher at Cafe Fig, said he decided to organize after two other dishwashers left and management made him take on their work instead of hiring new dishwashers. Perez, who has worked at the restaurant for two years, said he was also forced to do other jobs, such as prep or pastry work without additional pay.

“All we want is for our rights to be respected in the workplace,” Perez said. “It’s unjust for them to close down the restaurants because we just want to organize.”

The towering building of Hotel Figueroa.

Third-party manager disputes hotel’s claim

A spokesperson for Noble 33 said the third-party vendor had no option but to close.

Noble 33 contends that its contract with Hotel Figueroa stipulates that the unionization of food and beverage employees would trigger a kill clause between both parties. “It would be a breach of the hotel’s current unionization agreement with the union,” a Noble 33 spokesperson said in a written statement.

Hotel Figueroa and Unite Here Local 11 deny this claim.

A spokeswoman with Hotel Figueroa said notice to terminate the food staff “was not prompted by hotel management nor hotel ownership.”

She said the layoffs were initiated by Noble 33, which issued the notices without first discussing it with hotel ownership, management or employees.

“It is also important to note that our agreement specifically stipulates that Noble 33 will never be requested or authorized to engage in unfair labor practices,” Hotel Figueroa said in a written statement.

Meeka Smith, 43, visiting from Baltimore, Maryland, shows her receipt.

‘Deceiving and disgusting’: Readers react to the rise of restaurant service fees

A class-action lawsuit filed against the restaurant group that owns Jon & Vinny’s has started a larger conversation on the ethics of service fees and tipping. L.A. Times readers share their thoughts.

June 26, 2023

Unite Here Local 11 called Noble 33’s claim “absurd.”

“It is absolutely disgusting that a company would sign a contract promising to kill its operations simply because its employees exercise their federal right to organize a union,” said Kurt Petersen, co-president of Unite Here Local 11.

Food workers across the region have been struggling with owners and employers in an industry shaken last year by brutal financial realities and allegations of mismanagement and abuse. At least 65 notable closures of restaurants affected the dining scene in 2023.

The closures continued into the new year. On Jan 1, Sweet Lady Jane — famous for its triple berry cake — announced it had shuttered all six of its Los Angeles locations.

At the same time, discontent between food and beverage workers and employers continues to grow.

In June, former servers at Jon & Vinny’s, a hip Italian American restaurant, filed a class-action lawsuit in Los Angeles Superior Court against the restaurants’ owners, Jon Shook and Vinny Dotolo. The lawsuit against Joint Venture Restaurant Group Inc., which owns Jon & Vinny’s, claimed that the company denied servers tips, resulting in a reduction of take-home pay due to diner confusion regarding an 18% service fee.

In September, hostesses at Nobu in Malibu filed separate lawsuits against the popular restaurant, alleging sexual assault, sexual harassment and discrimination.

In December, the National Labor Relations Board announced that it was looking to force Starbucks to immediately reopen 23 stores that workers allege were shut two years ago in a move that was allegedly done to suppress union organizing. Six of those locations were closed in the Los Angeles area.

LOS ANGELES, CALIFORNIA - APR. 30, 2019: Regulars (L to R) Jessica Gonzales, Lisa Higgins, and Rachel Kielborn enjoy lunch with family and friends at Jon & Vinny's on Tuesday, Apr. 30, 2019, at the second installment of the Italian restaurant, in Brentwood. (Photo / Silvia Razgova) 3078377_la-fo-bill-addison-jon-and-vinnys-review

Is a dine-in service fee a tip? Former servers allege in suit they are owed gratuities from Jon & Vinny’s

The restaurant says the 18% service fee attached to checks is part of a vision to make pay more equitable among all workers. The suit filed Tuesday in L.A. seeks damages for what servers claim are tips.

June 21, 2023

Edith Reyes, a line cook at Cafe Fig, said she felt compelled to organize because of what she described as unfair treatment on the part of managers. Reyes, a single mom who has worked at the restaurant for about three years, said managers ignored multiple requests for a few weekends off to spend with her daughters.

At the same time, she said newer workers were granted weekends off.

“It’s unfair. I’m the only parent my daughters have,” she said of her teenage daughters. “They depend on me. I need to be there for them and I need to provide for them.”

She was regularly scheduled hours that would add up to just below full-time and didn’t qualify for vacation or sick time off, she said.

SANTA MONICA, CA - JULY 12, 2023 - Jose Ayala, 66, left, walks the picket line with fellow Unite Here Local 11 hotel workers in front of the Viceroy Hotel in Santa Monica on July 12, 2023. Ayala works as a dishwasher for the Viceroy Hotel and has to work a second job to make ends meet. Some older hotel workers scrape by on their income and can't afford to quit. Some work two jobs just to make ends meet. Unite Here Local 11 hotel employees have been striking for higher pay and better benefits. (Genaro Molina/Los Angeles Times)

Striking hotel workers reach a tentative contract agreement with a fifth hotel

Le Merigot Santa Monica was among some 60 Southern California hotel properties being hit with intermittent walkouts since early July.

Nov. 20, 2023

On Jan. 20, Hotel Figueroa hotel workers took to the picket line for a few days for the first time this year. The move was the latest in a series of intermittent strikes and a larger summer strike that launched in July when hundreds of hospitality workers at hotels across Southern California took to the streets in protest.

Unite Here Local 11 represents the hospitality workers and reached tentative agreements with about two dozen hotels, out of some 60 properties in Los Angeles and Orange counties initially targeted by strikes that started last summer.

More to Read

WEST HOLLYWOOD, CA JULY 20, 2023 -- A third wave of rolling strikes from hotel workers outside the Andaz West Hollywood on Thursday July 20, 2023.Workers are picketing for higher wages and better benefits and working conditions. (Wally Skalij / Los Angeles Times)

Striking hotel workers reach contract agreements with 5 more hotels in months-long fight

Feb. 9, 2024

LOS ANGELES , CA - OCTOBER 19: Bicyclette on Wednesday, Oct. 19, 2022 in Los Angeles , CA. (Shelby Moore / For The Times)

Two of L.A.’s most lauded chefs are closing their Michelin-starred restaurant and its downstairs bistro

Feb. 5, 2024

Hotel workers wearing pink plastic rain ponchos picket outside the DoubleTree by Hilton on Monday.

Striking hotel workers were hit by metal ball bearings, union says

Jan. 27, 2024

Eat your way across L.A.

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Cindy Carcamo is a staff writer in Food for the Los Angeles Times. She most recently covered immigration issues as a Metro reporter and, before that, served as Arizona bureau chief and national correspondent in the Southwest. A Los Angeles native, she has reported in Argentina, Guatemala, Honduras and Mexico, and is a former staff writer at the Orange County Register.

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These entertainment workers could barely make rent. A Hollywood housing complex offers relief

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CHINO, CA - FEBRUARY 15: Mauricio Perez, 33, a UPS truck driver who has been at the company for 15 years. Perez has spent his entire life in the Inland Empire and seen the effects of the logistics industry's rise and fall. For UPS drivers, the downturn has meant fewer set schedules, which means more drivers are on-call and may not get work, and thus not get paid, that week. Perez was photographed on a delivery route at 14200 block of Ramona Avenue Chino, CA. (Irfan Khan / Los Angeles Times)

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The BT Tower in central London

BT Tower to become hotel as London landmark sold for £275m

Telecoms group agrees sale of Grade II-listed tower to US operator MCR Hotels

  • BT Tower: a history in pictures
  • Share your memories of the BT Tower

The BT Tower is to be converted into an upmarket hotel, after the British telecoms company agreed to sell the London landmark to the owner of some of New York’s best-known places to stay for £275m.

BT Group said the deal with MCR Hotels would preserve the Grade II-listed building for the future, given that the evolution of fixed and mobile networks meant it no longer relies on the tower to carry microwave signals from London to the rest of the UK.

The conversion of the site, in London’s Fitzrovia, will take time, as BT Group will take years to vacate the tower because of the scale and complexity of removing its technical equipment.

BT said its media and broadcast division had already started moving services to a cloud-based platform, to ensure a “more straightforward move to a more modern and efficient premises”. MCR will pay for the site over “multiple years” as BT phases out its operations there.

MCR, which operates about 150 hotels in the US including New York’s High Line hotel and the TWA hotel at JFK airport, said the transition period would give it time to develop its design plan and engage with local communities before putting forward a final proposal.

The conversion into a hotel will be carried out by the architectural studio of Thomas Heatherwick, whose previous designs for the capital have included the new Routemaster buses for Boris Johnson when he was mayor, the Olympic cauldron for the 2012 Games and the abandoned plan for a Garden Bridge across the Thames.

BT’s 177-metre tower – which reached 189 metres tall when equipped with its aerial rigging – has been part of London’s skyline for decades, after its official opening in 1965 by the then prime minister, Harold Wilson.

Designed by the architects Eric Bedford and GR Yeats, and commissioned by the General Post Office, the tower served as a main hub for UK communication networks. It at one time featured a revolving restaurant on its top floor that was open to the public and made a total turn every 23 minutes, giving diners 360-degree views of the City. The restaurant was temporarily closed after a bomb exploded in a men’s toilet in 1971 on Halloween night, in an attack for which both the IRA and the Angry Brigade group of far-left terrorists claimed responsibility. It shut for good in 1981.

BT Group has since used the top floor for corporate and charity events, with its “infoband” screen regularly displaying adverts and messages across London, including “Control the Virus” and other government advice during the Covid pandemic.

The top of the BT tower seen nest to a neighbouring skyscraper, with its circular messaging board displaying the message ‘Protect the NHS’ against a bright yellow background

It remained the tallest structure in the city until the NatWest Tower overtook it in 1980, and BT’s switch to fixed and digital networks led to the tower’s microwave aerials being removed more than a decade ago.

The sale of the building is part of BT Group’s cost-cutting plans, with the company having already cut the number of offices from more than 300 to 30. That included the sale of its former headquarters, BT Centre, for £210m in 2019. The company has since moved to a new hub in Aldgate, on the edge of the City of London.

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Those cost cuts have involved slashing tens of thousands of jobs. Last May, BT revealed it would cut as many as 55,000 roles across the company by 2030, citing the need for a leaner business as well as the impact of artificial intelligence (AI). The latest move will take its global headcount from 130,000 to between 75,000 and 90,000 by 2030.

BT Group property director, Brent Mathews, said: “The BT Tower sits at the heart of London and we’ve been immensely proud to be the owners of this important landmark since 1984.

“It has played a vital role in carrying the nation’s calls, messages and TV signals, but increasingly we’re delivering content and communication via other means. This deal with MCR will enable BT Tower to take on a new purpose, preserving this iconic building for decades to come.”

The MCR chief executive, Tyler Morse, said he saw many parallels between BT Tower and its JFK TWA hotel, which was a reimagining of the Finnish-American designer Eero Saarinen’s 1962 landmark flight centre and received a national architecture award from the American Institute of Architects.

“It has been a privilege to adapt the TWA Flight Center into new use for future generations, as it will be the BT Tower,” Morse said.

  • Telecommunications industry

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