Free Social Media Marketing Plan Templates

Choose from the best social media plan templates to streamline your marketing efforts. Below you’ll find free templates for strategic planning, scheduling, and tracking in Excel, PDF, PowerPoint, Google Docs, and Google Sheets.

Templates on this page include a social media marketing strategy plan, a social media content calendar, and a social media audit. You’ll also find details for creating an effective social media strategy and mastering calendar planning.

Social Media Strategy Plan Template

Create a strategic social media marketing action plan. The template features a simple layout to help you organize each stage of planning and implementation; separate sections for research, competitive analysis, objectives, and actions; and space for revising social media goals based on performance. Edit the template to meet the specific marketing needs of your business or organization. Use the social media channel plan template to help execute your strategy. 

Download Social Media Strategy Plan Template - Excel

Social Media Marketing Plan Template

This social media campaign marketing plan template includes sections for defining goals, identifying a call to action, scheduling important dates, and planning marketing tools and content. The form is easy to read and edit, thanks to alternate row colors. Create a clear campaign plan that includes social media platforms, related online marketing tools, and metrics for tracking progress. 

Download Social Media Marketing Plan Template - Excel

Social Media Planning Calendar Template

Adjust the dates on this template to create a custom daily and weekly social media calendar. Perfect for small businesses and startups, the template has an hourly schedule and sections for multiple social media networks. Plan your posts and keep track of images used, linked content, and customer engagement. 

Download Social Media Planning Calendar Template - Excel

Social Media Editorial Plan Template

Designed as an annual social media plan template, this editorial calendar includes multiple spreadsheets. Use the first sheet for an overview of important events occuring during the year, with months and quarters highlighted. Each month also has its own sheet for detailed planning and tracking. For each month, schedule social media projects while tracking target audience, editorial goals, and measurements of success.

Download Social Media Editorial Plan Template - Excel

Social Media Content Plan Template

Create a monthly and yearly content plan for Facebook, Instagram, Twitter, and other social media outlets. Use this template to build a comprehensive marketing plan for each month while also viewing a yearly outlook on one page. Keep track of the status of each post, whether it’s in progress or on hold or it needs updating.

Download Social Media Content Plan Template - Excel

Social Media Posting Plan Template with Dashboard

This social media plan template includes a sheet with sample data so you can see how the dashboard displays posts per week for each social platform. The schedule covers a four-week time period, so you can create a 30-day social media plan template for all content channels. Create a log of social media posts while tracking content type, topics covered, and posting stats.

Download Social Media Posting Plan with Dashboard Template - Excel

PowerPoint Social Media Marketing Plan Template

Enhance a marketing presentation with this social media PowerPoint template. Include key elements in your marketing plan for each section: target audience, objectives, strategy, and content. Use the bullet points to describe your customers, what makes your company unique, how your business and marketing goals align, and how you plan to meet those goals with social media tools.

Download Social Media Marketing Plan Template - PowerPoint

Social Media Multichannel Plan Template

Organized by month and channel, this template helps you track activities on all your social media outlets. Add or delete sections to create a yearly, six-, or three-month social media plan template. To create a detailed schedule, add rows under each social platform and list upcoming posts and publishing dates. Keep track of assigned owners, calls to action, and the sales funnel stage that matches your marketing goals.

Download Social Media Multichannel Plan Template - Excel

Download Social Media Multichannel Plan Template - Word

Social Media Schedule Template

This basic social media template provides a spreadsheet for scheduling posts. Use it as a calendar, log, and planning tool for social marketing. Columns include publishing date, post status, topics, content description, hashtags, and character count. You’ll also find a checklist with various social media outlets that offers a quick view of where you are posting and when.

Download Social Media Schedule Template - Excel

Social Media Audit Template

Conduct a social media audit to inform your marketing plans. Analyze your activity, customer engagement, audience reach, number of followers, and recent changes. Use this data to refine your social media strategy, as well as create and share more effective content. Customize the template to include all the marketing channels and KPIs you want to measure.

Download Social Media Audit Template - Excel

social media business plan sample

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When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

Creating an Effective Social Media Strategy Plan

For more templates, as well as information on creating a social media strategy and planning a social media content calendar, visit our post “ Free Social Media Templates for Excel .” We also offer a guide to social media calendars , including benefits, best practices, planning tips, and additional calendar tools. For a comprehensive marketing overview, see the “ Definitive Guide to Strategic Marketing Planning .”

Improve your marketing efforts and deliver best-in-class campaigns.

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Social Media Marketing Business Plan Template

  • Written by Dave Lavinsky

social media marketing business plan template

Table of Contents

Social media marketing business plan.

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their social media marketing businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a social media marketing business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Social Media Marketing Business Plan?

A business plan provides a snapshot of your social media marketing agency as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Social Media Marketing Business Plan

If you’re looking to start a social media marketing business or grow your existing company, you need a business plan. A social media marketing business plan will help you raise funding, if needed, and plan out the growth of your business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your social media marketing agency grows and changes.

Funding Sources for Social Media Marketing Agencies

With regards to funding, the main sources of funding for a social media marketing business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for social media marketing agencies.

Finish Your Business Plan Today!

How to write a business plan for a social media marketing agency.

If you want to start a business or expand your current one, you need a business plan. Below we detail what should be included in each section of your own social media marketing business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of social media marketing business you are operating and the status. For example, are you a startup, do you have a social media marketing business that you would like to grow, or are you operating social media marketing in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the social media marketing industry. Discuss the type of social media marketing business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of social media marketing business you are operating.

For example, you might operate one of the following types of social media marketing businesses, or a full-service agency:

  • Paid Ads : this type of marketing business focuses on creating social media ads and optimizing social media ad campaigns. A social media marketing agency may specialize in ads for one platform in particular or across all platforms.
  • Content: this type of business focuses on creating content, either for specific platforms or across all platforms.
  • Strategy: this type of marketing is where campaigns are created around specific goals that help businesses or individuals tailor where and how to best achieve results that will help them succeed.

In addition to explaining the type of social media marketing business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, total campaigns, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the social media marketing industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the social media marketing industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your social media marketing business plan:

  • How big is the social media marketing industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your social media marketing business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: corporations, small business owners, nonprofits and individuals. Customers may also be segmented by industry, such as healthcare, technology, beauty, restaurants, music, B2B, and more.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of marketing business you operate. Clearly, individuals in the music industry would respond to different marketing promotions than corporations in the healthcare industry, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Only select social media marketing agencies primarily serve customers living in their same city or town. However, if your niche is to provide social media services to local businesses, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other social media marketing agencies.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes digital freelance platforms such as Upwork and Fiverr. You need to mention such competition as well.

With regards to direct competition, you want to describe the other businesses with which you compete. Most likely, your direct competitors will have a similar niche audience.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What types of social media services do they provide?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide better social media strategy, content and ad services?
  • Will you provide services that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a social media marketing business, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of social media marketing agency that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to social media marketing, will you provide web design services, copywriting or any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your agency. Document your location and mention how the location will impact your success. For example, is your business located in a busy professional district (good if targeting local businesses), or is it fully remote (good if targeting clients that aren’t place-specific). Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your business, including discovery calls, onboarding new clients, attending campaign meetings, managing employees and working on campaigns.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to take on your 10th client, or when you hope to reach $X in revenue. It could also be when you expect to expand your social media marketing business into a new market.  

Management Team

To demonstrate your social media marketing business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing social media marketing businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing social media marketing agencies or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you gain one new client per month or per quarter? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your social media marketing business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a social media marketing business:

  • Location build-out including design fees, construction, etc. (if there will be a physical location)
  • Cost of equipment and supplies (including hardware and software)
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or outlines of campaigns you are currently working on.   Summary Putting together a business plan for your social media marketing business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the social media marketing industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful social media marketing business.  

Social Media Marketing Business Plan FAQs

What is the easiest way to complete my social media marketing business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Social Media Marketing Business Plan.

Where Can I Download a Social Media Management Business Plan PDF?

You can download our Social Media Management business plan PDF  here. This is a business plan template you can use in PDF format.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of social media marketing business you are operating and the status; for example, are you a startup, do you have a social media marketing business that you would like to grow, or are you operating a chain of social media marketing businesses?

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.   Other Helpful Business Plan Articles & Templates

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Social Media Marketing

Social media marketing: What it is and how to build your strategy

Reading time  22 minutes

Published on  September 20, 2023

Table of Contents

Looking to fine-tune your social media marketing strategy? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch. Whether you’re totally new to social or want to double-check your priorities in 2024, this guide has you covered.

What is social media marketing?

Social media marketing means using social media platforms like Instagram, X (formerly known as Twitter) and Facebook to promote your brand and sell your product or service.

If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing. If you interact with your customers via comments, that’s social media marketing. And if you create engaging content that showcases your brand’s values and story, that’s social media marketing too.

This form of marketing requires you to use social media management skills and tools. Just as you prepare other aspects of your marketing strategy, you need to have a plan for your social media marketing.

Now that we’ve defined social media marketing, let’s walk through how to create a plan. Check out our video below to watch how you can use the tips in this article to build a strategy in seven steps.

Set goals that make sense for your business

Social media strategy planning starts with your goals. Whether you want to expand your team, build a larger following or a more active community, taking the time to define your social goals is the first step to reaching them.

Either way, your goals will define your social media marketing strategy and how much time and energy you’ll need to dedicate to your campaigns.

Example social media goals for 2024 and beyond

What really matters is that you set realistic social media goals . We recommend tackling smaller objectives that allow you to scale your social efforts in a way that’s both reasonable and affordable.

Below are some example social media marketing goals that businesses of all shapes and sizes can pursue.

Goal example 1: Increase brand awareness

Brand awareness means getting your name out there. Some 68% of consumers say the primary reason they follow a brand on social media is to stay informed about new products or services, according to The Sprout Social Index™ .

Stat callout from The Sprout Social Index™ that reads, "68% of consumers say the primary reason they follow a brand on social is to stay informed about new products or services."

Try to avoid solely publishing promotional messages and strike a good balance with authentic content that emphasizes your brand’s voice and story. The Sprout Social Index™ found that consumers don’t see enough authentic, non-promotional content from brands on social.

The Sprout Social Index™ ranking what consumers don't see enough of from brands on social. Authentic, non-promotional content is ranked as the top choice. The other reasons appear in descending order from most popular to least popular: transparency about business practices and values, information about how products are made or sourced, educational content related to the brand's industry and user-generated content or customer testimonials.

For example, in this TikTok video, Sani, a family-owned apparel company features a day in the life of the brand’s founders while visiting India for business:

The thumbnail image for a TikTok video link. Click to go to the Sani Sisters TikTok.

Goal example 2: Generate leads and sales

Whether online, in-store or directly through your social profiles, followers don’t make purchases by accident. For example, are you alerting customers about new products and promos? Are you integrating your product catalog into your social profiles? Are you running exclusive deals for followers? Social media gives you an avenue to generate revenue.

Cami Cake's Cupcakes Instagram post featuring an assortment of cupcakes. The caption reads, "Happy $2 Tuesday! 2 p.m. to 4 p.m. every Tuesday. #camicakes #cupcakes."

Goal example 3: Grow your brand’s audience

Bringing new followers into the fold means finding ways to introduce your brand to folks who haven’t heard of you before. Growing your audience also means discovering conversations around your business and industry that matter the most. Digging through your social channels is nearly impossible without monitoring or listening for specific keywords, phrases or hashtags. Having a pulse on these conversations helps you expand your core audience (and reach adjacent audiences) much faster.

Word cloud featuring top keywords, hashtags, mentions and emojis for the Future of Work topic, within Sprout Social's Listening dashboard.

Goal example 4: Provide holistic customer care

The Index shows over half of consumers believe the most memorable thing a brand can do on social media is respond to customers.

Although 76% of consumers value quick responses, providing quality customer care isn’t just responding rapidly. Consumer expectations have evolved. Some 70% of consumers expect brands to provide a holistic experience with personalized responses that fit their unique customer service needs.

This means companies need to experiment with messaging and content when approaching customer care . For example, does your team have a protocol for handling @-mentions and comments? Do you have templated responses to FAQs? Does your brand promote user-generated content and hashtags? Your customers can be your best cheerleaders, but only if you give them a reason to grab the megaphone.

Goal example 5: Drive traffic to your site to illustrate ROI of social efforts

The Sprout Social Index™ shows 46% of marketers plan to calculate the return on investment (ROI) of advertising spend to connect the value of social to business goals in 2024.

Simple enough. If you’re laser-focused on generating leads or traffic to your website, social media can make it happen. Whether through organic promotional posts or social ads, keeping an eye on conversions and URL clicks can help you better determine your ROI from social media .

Any combination of these goals is fair game and can help you better understand which networks to tackle, too. When in doubt, keep your social media marketing strategy simple rather than complicating it with too many objectives that might distract you. Pick one or two and rally your team around them.

Research your target audience and select your networks

Making assumptions is bad news for marketers. Both leaders and practitioners can disprove assumptions from the valuable insights social data provides. With the right tool, marketers can quickly research their audience . No formal market research or data science chops necessary.

What you need to know about your audience to influence your social media marketing strategy is already available. You just have to know where to look.

Remember: different platforms attract different audiences

Here are some key numbers for your 2024 social media marketing strategy that speak directly to which networks your brand should approach and what types of content to publish:

  • According to The Sprout Social Index™, 53% of consumers say their social media usage has been higher over the last two years than the previous two.
  • Instagram has 2 billion active users worldwide in 2023 and continues to be one of the most popular networks among teens between 13-17 years old.
  • Women make up more than 60% of Pinterest’s global audience . Gen Z and Millennials use the platform the most.
  • X has over half a billion monthly monetizable active users. And people spend an average of 31 minutes on the platform.
  • LinkedIn is the hub for in-depth, industry-specific content that might be more niche than what you see on Facebook or X.
  • LinkedIn is the top platform for B2B lead generation, rated by marketers. Some 4 out of 5 LinkedIn members drive business decisions.
  • Some 78% of TikTok users have purchased a product after watching TikTok creator content about the product.
  • And some 73% of users feel a deeper connection to brands they interact with on TikTok vs other platforms.
  • YouTube is one of the most popular search engines in the world with billions of monthly users across 80 languages and 100+ countries.

Social media demographics and stats like the ones above are great for understanding where your target audience lives, but it's also important to understand the nuances of each social network so you can decide where your business needs to be.

Bigger brands with large customer bases tend to have presences across multiple platforms. Giants like McDonald’s and Starbucks are more likely to have the resources to be everywhere at once, but what if you’re a mid-size or small business? And just because there are so many social platforms, doesn’t mean all of them are right for your brand. For the sake of narrowing down where you should spend your time, below is a quick overview of each of the major social platforms:

Simple and straightforward, X is a solid starting point for most businesses. Requiring minimal setup and providing a place to go back and forth with followers directly, there's a reason why X remains one of the go-to platforms for customer service . If you’re trying to master the social media marketing basics of hashtags, tagging, brand voice and social media etiquette, look no further.

A Chick-fil-A Post on X showing a chicken biscuit, fruit and orange juice. The caption reads, "Starting your day with a chicken biscuit #TheLittleThings."

Facebook is a must-have for brick-and-mortar businesses looking to target local customers. Allowing check-ins and reviews, it’s a prime place to grow a dedicated local following. Plus, they have an incredible chatbot functionality that can take your customer service and marketing campaigns to the next level.

Like many social algorithm changes, the platform’s algorithm change in late 2022 posed a challenge to some businesses looking to grow their Pages and stay in touch with fans consistently. The earliest algorithm prioritized Likes, but today’s is much more sophisticated and focuses on showing users the most relevant, meaningful content based on inventory, signals, relevancy scoring and other factors. That said, Facebook’s ad platform is the gold standard for social media ads because it can help businesses cut through the noise and lessen the impact of algorithm changes.

Mary Mac's Tea Room Facebook post featuring a photo of the line outside of the restaurant. The caption encourages groups of 15 or less to join their waitlist on Yelp.com for a better seating experience.

At its core, Instagram is a network centered around visual content. A major hub for brick-and-mortar businesses, e-commerce shops and influencers alike, the platform encourages brands to get creative. From eye-popping photos to clever captions, it’s all about finding unique ways to show off what you’re selling.

A King Arthur Baking Company Instagram post featuring a photo of bread. The caption says to view their 15 September recipes at the link in bio.

When Meta released Threads on July 5, 2023, the social network received over 100 million registrations less than a week after its launch, making it the most rapidly downloaded app ever. The launch of Threads sparked conversations about its role in the fediverse, or decentralized social media .

But, for now, Threads is a text-based social network that users can sign up for through their current Instagram account. Users can post on mobile, but Threads is also available on desktop. Threads are great for brands who already have Instagram accounts because the sign up process is pretty seamless.

A Thread post from Sprout Social that reads, "Our first desktop Threads post. Is this thing still on?"

LinkedIn is a network laser-focused on business trends and networking. LinkedIn is a goldmine, especially for anyone networking in the B2B space. Looking to get in touch with an influencer, marketing manager or CEO? Chances are you can find them here.

There are so many benefits of using LinkedIn marketing beyond networking, including content distribution and lead generation. We also have a guide for LinkedIn best practices so you can get full advantage of those benefits.

Example LinkedIn profile of Ann Hadley

Pinterest marketing is insanely popular, especially among Gen Z and Millennials. Over 465 million people use this visual pinning platform every month to find inspiration and their next purchase. Pinterest is noted to be one of the best networks for social selling. Like Instagram, Pinterest thrives on imagery and inspirational content where products serve as the proverbial centerpiece.

Sprouts Farmers Market Pinterest page featuring several pinboards.

Although some might not regard YouTube as a traditional social network, the platform’s active and engaged community speaks for itself. Considering that video represents the top-performing type of content across nearly every social network, YouTube is a great place to house your videos if you’re already producing them.

Trader Joe's YouTube tutorial for taco monkey bread.

TikTok reached 1 billion users in September 2021 and remains one of the most popular apps in the world. Along with its viral trends and niche communities, the short-form video app is known for its hyper-personalized algorithm that keeps users scrolling for hours. TikTok marketing has changed the game for brands, allowing them to connect with customers in an entirely new way.

A Starbucks video on TikTok featuring a new drink. The drink is shown within a miniature picnic set.

Picking networks for your social media marketing strategy

There are more than 15 social media platforms your brand can use , but don’t spread yourself too thin. Rather than try to dominate them all, you should consider which platforms make the most sense based on your industry and target audience.

Do your homework on your existing social media audience and focus on networks where your core audience is already active. You need to do further analysis before you can determine what your real-world social customers actually look like.

That’s why many brands use a social media dashboard that provides an overview of who’s following you and how they interact with you on each channel.

For example, Sprout’s analytics dashboard puts your audience demographics front and center. It highlights which social networks see the most activity, helping you ensure you spend your time on the right networks. You can also use analytics to determine if you should create a new social media account . With Sprout, you can view X, Facebook, Instagram, LinkedIn, YouTube and Pinterest data side-by-side in a customizable format that’s exportable by date range and profile.

Sprout Social's Profile Perfromance dashboard featuring audience growth across several social media platforms.

There are plenty of other sources of valuable audience data to supplement your social media insights. This includes your Google and email analytics, your CRM, your customer service platform or even your best-selling products.

All of the above will ultimately influence everything from your marketing messaging to how you’ll approach customer service or social commerce .

Establish your most important metrics and KPIs

No matter your goals or industry, your social media strategy should be data-driven. Rather than focus on vanity metrics, dig into data that aligns directly with your goals.

So, what metrics are we talking about? Below you’ll find a quick overview, but our full guide breaks down the social media metrics that matter (and why) in more detail.

  • Reach . Post reach is the number of unique users who saw your post. How much of your content actually reaches users’ feeds?
  • Clicks . This is the number of clicks on your content or account. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.
  • Engagement . The total number of social interactions divided by the number of impressions. This sheds light on how well your audience perceives you and their willingness to interact.
  • Hashtag performance . What were your most-used hashtags? Which hashtags were most associated with your brand? Having these answers can help shape the focus of your content going forward.
  • Organic and paid likes . Beyond a standard Like count, these interactions are attributed to paid or organic content. Given how much harder organic engagement is to gain, many brands turn to ads. Knowing these differences can help you budget both your ad spend and the time you invest in different formats.
  • Sentiment . This is the measurement of how users react to your content, brand or hashtag. Did customers find your recent campaign offensive? What type of sentiment do people associate with your campaign hashtag? It’s always better to dig deeper and find out how people talk or feel about your brand.

Sprout's Sentiment Summary report summarizing positive, negative and neutral sentiment.

  • Video views. This varies by platform, but refers to the number of views you receive on a video. Some channels treat video views as impressions–like TikTok–and others get super detailed with views. For example, Instagram offers views metrics for Stories, Reels and Live. Facebook and LinkedIn count a view when a user watches a video for at least three seconds. From the popularity of TikTok to live streaming, video is taking the internet by storm, so familiarize yourself with social video engagement metrics if you plan to use it in your strategy.
  • Follower growth. Follower growth measures the net new followers you earned within a set time frame. Follower count on its own doesn’t tell the whole story: knowing how many followers you gained can help you prove the value and return on investment for campaigns, content types and social media experiments.
  • Follower growth rate. This percentage shows how quickly your audience is growing or declining over time.
  • Reply time. This refers to how long it takes for your team to reply to a customer message or @-mention on social.
  • Total response volume. The sum of responses your team sends to customers.
  • Customer satisfaction score (CSAT). A CSAT shows how satisfied customers are with your product, service or brand as a whole. You can use social messaging to measure CSAT by DMing customers and asking them how likely they are to refer your business. Or by working with your customer care team to formalize a survey for after interactions.
  • Impressions. The number of times a piece of content was displayed to users. Impressions can indicate how well you’re promoting your account, content, campaigns, ads, etc.
  • Brand mentions. This number tracks how many times a brand is mentioned in posts/comments, whether the brand is directly tagged or not.
  • Share of voice (SOV). This indicates where your brand ranks in the market compared to competitors. SOV can help you understand how much of the industry conversation your brand dominates.
  • Conversation rate. This metric measures how many people you convert to take a desired action on social, such as making a purchase, downloading gated content, or signing up for a free trial, webinar, newletter, etc.

An effective social media marketing strategy is rooted in numbers. That said, those numbers need to be put into context that aligns with your original goals. Conduct analytics reports regularly to convey the story behind the metrics and see if your efforts match up to your vision.

Create (and curate) engaging social content

No surprises here. Your social media marketing strategy hinges on your content. At this point, you should have a pretty good idea of what to publish based on your goals, audience and brand identity. You probably feel confident in which networks to cover, too.

But what about your content strategy? Below are some tips, ideas and inspiration that can help.

Defining your content strategy

Coming up with a content strategy might seem like a lot of legwork, but it all really boils down to your goals.

  • Looking to educate your audience in the B2B space? Publish blogs, news and opinions relevant to your industry.
  • Trying to push e-commerce products? Post action shots of your products and photos of others showing off your swag.
  • Focused on customer service? Tips, shout-outs and company updates are fair game.

Regardless of what you might post, coming up with a hashtag to couple with your content is a brilliant branding move.

Fenty Beauty's post on X featuring a new product video. The caption reads, "The easiest foundation you'll ever use. #EazeDropStick is available now! Swip, melt, go get it!"

Hashtags can be used to get your attention and encourage people to share their photos interacting with your brand.

A Post from Salesforce Developers about Dreamfroce 2023. The caption asks what attendees are looking for to the most while attending the conference.

Find your brand voice

One of the best ways to stand out on social media is to define your distinct brand voice. Chances are you’ve seen a post from a particular brand that just feels like, well, theirs.

The quippy, casual tone that makes Discord’s X presence beloved by casual users and moderators alike is a great example.

A Discord Post that reads, "Shoutout to all the lurkers in my server you know who you are."

Of course, not every company will benefit from the same sort of tone. The key is to present yourself as a human rather than a robot. Adopt a consistent brand voice and style that’s appropriate for your business.

The importance of sticking to content themes

From graphics to Reels and beyond, many brands rely on the same content formats and creative touches time and again. These themes can help you become more consistent and zero in on a content strategy that makes sense.

For example, you might cycle between memes, product photos and user-generated content while sticking to a defined color scheme. If you’re struggling to keep up with all these sources of social content, consider social media management tools that help you organize your media library and schedule your posts in advance.

Content ideas for social media marketing in 2024

The Sprout Social Index™ reveals an interesting trend around the type of content consumers want to see on social. When asked what makes brands memorable on social, 38% of consumers said the most memorable brands prioritize original content over following trending topics. Some 37% said engaging directly with their audience rather than publishing a lot of content makes a brand more memorable, followed by 33% who remember brands that publish timely, on-trend posts.

The takeaway? There’s not one sure-fire way to approach content, but consumers generally want a good quality mix of original and timely, trending content.

That’s why businesses should focus on what their audience wants so they can know which content mix is best for their brand. Here are some social media trends to consider to help narrow down the specifics of what you should publish and inspire innovative content.

Stories and time-sensitive posts

Stories aren’t going anywhere. Tapping into your followers’ FOMO (fear of missing out), Stories-style content is both interactive and can’t-miss. Popping up first in your followers’ feeds by default, this content can help your brand’s account “skip the line” and stay fresh in your audience’s minds.

Spiller Park's Instagram Story featuring a repost from a customer saying the coffee shop is their favorite in Atlanta.

Stories are especially valuable for taking your followers behind-the-scenes and making your social feed feel more personal. For example, consider how you can use Stories to cover an event or take your followers on a journey without them having to leave the comfort of the ‘gram.

Short-form video

Thanks to the rise of TikTok and Instagram Reels , social video is booming. Short-form productions continue to dominate the social space across all platforms due to their high engagement rate.

Sprout Social’s 2022 Index data shows that consumers find short-form videos 2.5x more engaging than long-form ones. Some 66% of consumers report paying the most attention to short-form content as well.

Thanks to advancements in DIY and remote video production , you don’t need massive budgets to be successful. All you need is a laptop or smartphone and a few tricks of the trade, like video length best practices and editing tools .

Posts that show off your brand’s uniqueness and human side

Both personal and personable content should be a cornerstone of your social media marketing strategy. Don’t be afraid to remind followers of the humans behind your posts. Remember that over a third of consumers are looking for authentic, original content from brands.

For example, Zoom has excellent original content on their Instagram and TikTok accounts, like this Reel that explores the different signs in the workplace:

Zoom's Reel video about different zodiac signs in the workplace.

Collaborate with creators

If you haven’t already, it’s time to tap into the creator economy . The Sprout Social Index™ shows that 25% of consumers remember brands that collaborate with content creators and influencers. Social partnerships are very effective when executed correctly: they can help drive traffic to your website, produce compelling content and inspire purchase decisions.

But consumers care about creators’ qualifications, so choose wisely. The two most important qualifications of content creators working with brands is their experience with the product/service and their authenticity.

Identify creators who align with your brand and consider how they can help you craft stand-out content for your audience.

Pro-tip: conduct a competitive analysis to help your content stand out

Before you start creating content, you should have a good idea of what your competitors are up to.

While some brands might want to look into third-party competitor analysis tools to dig deeper into their competitors’ numbers, you can learn a lot from a simple review of your competitors’ social presence.

The simplest way to find competitors is through a Google search. Look up your most valuable keywords, phrases and industry terms to see who shows up.

Then, see how their social channels compare to your own. The goal here isn’t to copycat or steal your competitors’ ideas. No two companies’ social media marketing strategies can be (or should be) the same. Instead, determine what’s working for them and what conclusions you can draw to adapt your own campaigns accordingly.

After identifying some of your industry rivals, you can use competitive analysis tools such as those found in Sprout to quickly compare competitor performance to your own.

Sprout Social's Instagram Competitors report comparing audience growth.

See what they’re posting on Facebook. Contrast your X engagement with theirs. Find out how they’re tagging their content on Instagram. Optimize your own strategy. Rinse and repeat.

You can also go a step further using Sprout’s Advanced Listening . Using social listening, you can spotlight unfiltered consumer feedback regarding competitors, as well as their products and services. You get the added bonus of discovering honest conversations about your brand you may have otherwise missed.

Make your social presence as timely as possible

Timeliness is arguably more important than ever for marketers. Not only are you expected to put out fresh content regularly, but also to always be “on” for your followers. But you can’t always expect customers to operate on your clock. And timeliness is a tall order when you’re strapped for resources or are part of a small team.

Let’s look at some ways to maximize your schedule and your time spent on social media.

Assemble your content calendar

Use a content calendar to plan out your posts and stay organized. Knowing in advance what you’re going to post will save you a lot of time and keeps you from posting the same pieces of content too frequently.

With the help of Sprout’s scheduling and publishing , you can house your social posts, captions and creative in one place.

Sprout's publishing calendar in month view. An overlay appears that says, "This post is receiving a lot of engagement. View Post Performance Report."

Post at the best times to engage

As evidenced by our best times to post on social , brands have a lot of ground to cover in terms of frequency and how much content to push. It’s important to pay attention to the optimal times for engagement so you can automate the most tedious aspects of your social presence without having to worry about posting in real time.

Sprout also offers a cool interactive tool that populates best times by industry and network. You can check it out here .

Sprout's Optimal Send Times powered by ViralPost™.

But, quick question: When is your brand available to engage and interact with customers?

You might see some recommended times to post late in the evening, for example. But if your team isn’t there to communicate, what’s the point of posting at the “preferred” time?

When you’re able to do so, ensure your social media or community managers are available and ready to answer any product questions or concerns when you post. Take time to review the best times to post on social media, but remember that it’s just as critical to engage after posting.

Facebook Global Engagement map showing peak days and times from lowest to highest engagement, with the most engagement in the afternoon on weekdays.

You should also consider taking advantage of artificial intelligence (AI) technologies and automation so you can serve and engage with customers when your team is offline, which leads us to our next point.

Respond to your customer questions and shout-outs ASAP

Your customers want speedy responses, but it’s likely impossible to respond to every message across multiple channels manually. Lean into AI to help execute faster. For example, you can use chatbots or automated replies to connect with customers when your team is offline.

The 2023 Index shows 81% of marketers say AI has already had a positive impact on their work. But marketers aren’t just using AI to increase efficiency–they’re using it to scale their entire customer care strategies.

Over half of marketers plan to use customer self-service resources like FAQs, forums and chatbots to grow their social customer care strategy. Nearly half of brands say they will use AI and automation to handle basic customer inquiries and tasks.

Data visualization from The Sprout Index™ summarizing strategies marketers plan to use to scale social customer care. 54% of brands say they will use self-service tools and resources like FAQs, forms and chatbots. 50% say advanced social media management tools to streamline workflows/efficiency. 47% say AI and automation to handle basic inquiries/tasks. 35% say comprehensive training for existing team members to enhance their productivity.

Your brand can’t forget these core elements of community building. It takes effort to ensure conversations or engagement opportunities aren’t left unattended. On social media, you gain respect as a brand by being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness—word travels fast about great service.

This is why you should designate teams to respond to specific customer cases. It can help your staff run like a well-oiled social media team, whether you’re a group of one or 100.

As social algorithms evolve, organic content has an increasingly tough time reaching the majority of your audience. The last thing you want to do is ignore those who do engage and lose out on sending more people down your marketing funnel.

Sprout's Smart Inbox featuring a positive incoming message and a response to a customer comment.

Evaluate and improve your social media strategy

By now you should have a big-picture understanding of your social media strategy. However, it’s important to adapt your strategy throughout the year.

Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Having a bird’s eye view of your social media activity helps put things into perspective. This means looking at your top-performing content and adjusting your campaigns when your content stalls .

There’s no denying that a lot of social media is a matter of trial-and-error. Monitoring the metrics behind your campaigns in real time allows you to make small tweaks to your social media marketing strategy rather than sweeping, time-consuming changes.

Doing social media marketing right starts by being diligent about your data. You can be reactive in the short term to get the most out of your running campaigns, and then proactively use these takeaways to inform your next strategy overhaul.

To guarantee that you get in front of as many customers as possible, monitoring your growth is a major must-do. With Sprout, social reports can clue you in on everything from your top-performing content to how engaged your audience is. These reports are crucial for accountability and guaranteeing your numbers continue to tick upward.

Sprout's Profile Performance report featuring impressions breakdown by network and day.

Reporting on data is also important for the sake of sharing valuable insights from social with your coworkers and colleagues. Remember that 60% of organizations use social data daily—be one of the brands that embrace it.

Sharing this information in regular reports not only holds you accountable for your efforts but also highlights the impact and bottom-line results your social strategy produces.

Based on your data, you can better assess whether your KPIs truly ladder up to your overarching company goals or whether they need to change.

Bring other departments into the mix

Social media teams have a unique advantage when it comes to understanding customer sentiment. You’re the eyes and ears for your brand online. Those insights can do more than just inform marketing strategy. They can transform your business. Stand-out social media teams will approach cross-department collaboration with enthusiasm and intention.

Which departments can benefit from social data?

The short answer? All of them. Index data shows 76% of social marketers say their team’s insights inform other departments.

However, don’t bite off more than you can chew. Instead, start where you think you can make the most impact. Here are a few ideas to jumpstart your strategy.

Human Resources

Collaborating with human resources on social-first employer brand initiatives can do more than just fill open roles quickly. It can attract stronger, more qualified candidates as well. Many companies have embraced social recruiting strategies, such as publishing creative “we’re hiring” posts on LinkedIn to attract top talent.

Data from The 2023 Sprout Social Index™ notes marketers plan to track conversations and sales directly resulting from social efforts in 2024 to better connect the value of social to business goals. Sharing social insights with your sales organization can empower reps to work smarter in the context of increasingly digital customer journeys. Consider learning more about social selling to leverage the power of online networks even further.

Product and merchandising

You’ve probably received quite a few feature or product requests while managing your brand’s social inbox. With a social media management tool , you can distill those messages into actionable insights for your product or merchandising teams. These insights can complement existing roadmap research, creating a customer-focused plan that delights.

Customer care

Monitoring customer service metrics like average reply time, average wait time and response volume can help your social customer care team identify what is working well and spot opportunities for improvement. Marketers are using social media customer service software to elevate their support strategies and get the most out of their tech stack.

And with that, we wrap up your social media strategy guide for 2024 and beyond!

Is your social media marketing strategy future proof?

This guide highlights plenty of moving pieces to maintain a modern social presence. That said, putting together yours doesn’t have to be a drag.

If you set actionable goals and address each of the steps above, you’ll already be way ahead of the curve when it comes to your social media marketing strategy.

And if you need more inspiration for actionable ways to build out your strategies, make sure to download The Sprout Social Index™ to learn more.

Featured in Social Media Marketing

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Additional resources for Social Media Marketing

  • Social Media Strategy

How to build a customer-centric B2B social media strategy

  • Social Media Engagement

8 social media myths to unlearn (and dispel across your organization)

  • Social Media Trends

What’s next? 7 expert predictions on the future of social media for 2024

8 social media tips from experienced marketers

New Index Data: The Social Dream Team of the Future

  • Social Media Content

The importance of social media marketing: 7 stats that prove social’s role in business success

  • Digital Transformation

New Index Data: Refine Your Playbook for Social Sophistication

  • All Industries

The Rise and Fall Of New Platforms: What Threads Has Taught Us About Emerging Social Media

  • Leveling Up

Social Media Scorecard Templates to Keep Your C-Suite Informed

  • Experience Level

The complete guide to Pinterest Marketing

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The complete guide to social media for businesses

What to do when faced with these 10 social media marketing challenges

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A beginner’s guide to social media marketing tools

How to Captivate your B2B Audience with Emotional Marketing

The ultimate guide to Twitter for business

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Masterclass: How to Prepare Your Brand for a New Era in Social

  • Competitive Strategies

How to Build the Case for Social Media Investment in a Tight Economy

  • Other Platforms

Tumblr is back. What does that mean for marketers?

Global social media marketing: 9 tips for your strategy

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LinkedIn marketing: How to use it and 5 tips to improve your strategy

  • Social Listening

How the Atlanta Hawks created a slam dunk social strategy using Sprout Social

YouTube marketing: A complete guide for your brand

Sprout on Sprout: How to communicate social media marketing priorities to outside stakeholders

Supercharge your Marketing Strategy with Social [Webinar]

How cannabis brands are elevating their social media content

Timely, Trendy & Compelling: How to Level Up Your Marketing Strategy With Social [Webinar]

Everything you need to know about WhatsApp marketing

  • Marketing Disciplines

8 marketing campaign ideas that customers will engage with

Prepare to Launch With a Social Media Campaign Brief: Template

Social media campaign examples to inspire your social strategy

  • Future of Marketing

To see marketing differently, we need to turn the spotlight on social

Social Marketing Guide: 7 Steps To Creating a Winning Strategy

How to nail your pitch for a social media marketing campaign

How to use Snapchat for business in 2022

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Twitch marketing: What it is and how brands can do it right

Captivating a global audience: Why social data is the key to your esports marketing strategy

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How Stoneacre Motor Group achieved £1 million in sales using Sprout Social

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Small Business Marketing 101: Using Email, Social, Video and More

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Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

Social Media Strategy Template

  • Social Media Marketing Templates

Plan your social media strategy with this step-by-step template (available in Word, Google Docs and as a PDF). This free template will guide you through the process of setting up social media goals, choosing the best social networks to focus on, analyzing competitors and more.

You can use this template as a tool to help sell social media packages to new clients, get buy-in for increasing your social media marketing budget, or to plan and implement a social media strategy to grow your own business.

Download the Social Media Strategy Template

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Why Use a Social Media Strategy Template?

Social media can be a powerful marketing channel. But it’s not enough to share links to new blog posts you publish. Or automatically retweet every piece of industry news. People expect variety, engagement, and native content that’s tailored to each social network.

At the same time, there are so many networks now that it can be hard to figure out which ones are worth focusing on for the best ROI. Or engagement techniques that work on each platform.

This template will help you plan, organize and implement a social media marketing strategy that will drive actual business results. (Not just likes and follows.)

Whether you’re just starting out. Or if you have a team of social media managers covering multiple platforms. You can customize this template to get the most from your efforts.

What’s Included

Here’s what’s included in this social media strategy template:

  • Setting clear goals and social media KPIs: These will act as your North Star as you plan and implement your social media strategy.
  • Foolproof methods to choose the right social networks: Learn how to use competitive research, Google Analytics and other techniques to pick the best networks to invest in.
  • Strategic engagement and promotion plan: Setting up a plan of attack to maximize your reach and engagement, and ensuring you have the right tools for the job.

How to Use This Template

  • Download the free Social Media Strategy Template on this page
  • Log into your existing social media accounts (if any)
  • Follow the instructions in this template and fill in the blanks
  • Implement the strategies from the template
  • Refer to the template frequently to stay organized and improve your results

How to Get The Most Out of This Template

Planning out your strategy is an important step in getting as much value as possible from social media. However, it’s only a jumping-off point. Here are some other tips to improve your results:

  • Make sure the content you’re producing is top-notch . It’s hard to build a following if you’re always sharing low-quality content. Or selling all the time. Consistently publish great stuff and watch your follower count grow.
  • Be sure to actually engage. Social media is a two-way street: the more you interact with people, the more chances you’ll have to develop new fans and customers.
  • Use the other social media templates I’ve provided to help streamline your processes.
  • Finally, remember that social media is only one part of a well-rounded marketing strategy. Additional areas to explore include SEO , content marketing and email marketing .

Here Are The Templates One More Time...

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12+ Social Media Business Plan Examples

social media business plan

A comprehensive business plan contains strategies, tactics, and action plans for marketing and business promotions. It is essential for you to come up with activities that will allow your business to boost its brand’s visibility and widen its market share. One of the most used platforms for marketing nowadays is social media. Most businesses even have a separate  social media marketing proposal  to ensure the relevance of the social media action plans that will be used within a given time duration. If you want to benefit from using social media as a marketing platform, we suggest you come up with a detailed social media business plan.

  • 10+ Business Marketing Plan Examples
  • 10+ Social Media Marketing Plan Examples

Social Media Business Plan Template

social media business plan template

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Social Media Plan Template

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Social Media Sales Plan Template

social media sales plan template

We came up with a listing of downloadable social media business plan examples in PDF that are all available for you to browse through in this post. Try to download any of the examples and use them as your guides and references when formatting the content of your own social media business plan .

Social Media Plan for Small Businesses

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Social Media Tactical Plan for Your Business

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Business Planning with Social Media Strategies

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What Is a Social Media Business Plan?

Creating a social media business plan is more than the development of  social media brochure designs and examples . There are more items and elements involved in the making of this document as it is important for work processes and call-to-actions to be planned accordingly so that the business can get the maximum benefits from its social media efforts.

Knowing how a social media business plan can help your business can make you more eager to create the specified document. Hence, you have to be knowledgeable of the nature of the document’s usage as well as the ways on how you can incorporate your resources and deliverable in the plan that you will be making. Understanding what a social media business plan truly is can help you focus on the minute details of your planning processes. Here are some of the ways on how a social media business plan can be defined:

1. A social media business plan serves as a guide when it comes to the implementation of particular call-to-actions. With the help of this document, you can make sure that the workforce will have a reference whenever their deliverable are already needed for your social media business action plans to become a success. You may also see  importance of business plans .

2. A social media business plan is one of the most recent documents that is used by businesses across different industries. With the rampant growth and development of digital processes and electronic transactions, it is only imperative for your business to also benefit from any technological advances. Using a social media business plan as a marketing document can help you plot all the requirements and specifications of your social media marketing activities. You may also see business plan guidelines examples .

3. A social media business plan contains all the marketing, advertising, and promotional activities that you will realize with the help of any social media platform. This document is used to outline and present the ways on how you can maximize the online pages and accounts of your business to boost sales and improve your market reach. You may also like business operational plan examples .

Business Development Social Media Planning

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Digital Marketing Plan with Social Media Strategic

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Social Media Strategic Plan Example

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How to Make a Social Media Business Plan

A  social media marketing plan  can be very beneficial to your business as it can yield results without too much financial allocation and physical marketing efforts. This is one of the reasons why most businesses resort to the usage of social media as a marketing tool rather than sticking with traditional marketing practices. A step-by-step process that you can follow if you want to begin the development of your own social media business plan include the following:

1. Know the purpose or the reason of the social media business plan’s creation so that you can identify all the goals that you will set for the plan and its execution. Make sure that the action plans and goals that you will come up with are aligned with the vision and objectives of the organization. You may also check out hotel business plan examples .

2. Your audience should be a vital part in your thought process once the development of the business plan is already on the works. You have to know your audience as well as their social media activities. This can be done through the usage of surveys and questionnaires. Ask relevant questions like the social media platform where your audience is mostly at or the kind of social media activities that they usually engage in. You might be interested in market analysis business plan examples .

3. If possible, try to evaluate the current practices and social media efforts of your competition. This can help you identify the things that have worked when it comes to the line of your business and the kinds of social media activities that you plan to have. More so, doing this can give you an idea of the social media trends that get the most views and audience participation that you can use to the advantage of your business. You may also like business plan outline with examples .

4. Once you are already aware of who your audience is and the activities of your competition that get the most engagement from clients and customers, the next thing to do is to plot your own social media action plans. Make sure that your action plans are based on the goals and objectives that you have thought of as well as that of the business’s. The proper alignment of your action plans with the things that the business would like to achieve can make it easier for you to execute your social media activities smoothly and accordingly. You may also check out implementation plan examples .

5. Set up actual social media accounts as this will be the start of your social media efforts as well as your evaluation on whether your social media business plan worked or not. It is recommended for you to come up with a content timeline and calendar that will present the things that you need to post, the kind of engagement that you would like to have, and the time frames in which particular marketing materials are expected to be uploaded in your social media accounts. You may also see advertising and marketing business plan examples .

6. Evaluate the document and review the content of your social media business plan once again. Continue the activities that worked for your business and make sure to have backup plans whenever some of your social media actions fail to gather the kind of response that you expect. You may also like company plan examples .

7. Update your social media business plan from time to time so that you can use it as a reference whenever you already need to make a new social media business plan for your next operational year. You may also check out advertising plan examples .

Social Media Marketing Planning Guide for Your Organization

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Social Media Strategy Template for Business Planning Example

social media strategy template for business planning example 1

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Is Your Social Media Business Plan Effective and Efficient Enough?

A  social media marketing business plan  is a critical document that contains particular information about your marketing action plans and social media business strategies. This document is very important as it can dictate the direction in which your social media and marketing team must go so you can improve the online presence of your business. Listed below are some of the ways on how you can measure the effectiveness and efficiency of your social media business plan.

1. You have to identify the key metrics and baselines that can contribute with the objective evaluation of your social media business planning and marketing successes. Know the improvement of your market reach, the sentiments and insights of your audience, the realization of your social media mission, and the continuous engagement of your audience with particular kinds of social media activities. You might be interested in annual plan examples .

2. It will be great if you can use social media business tools that can track your visitors and the people who have participated in your marketing activities. This will enable you to document the specific customers that are engaged in your social media efforts which can result to the creation of social media action plans that can persuade these people to purchase your products or acquire your services. You may also like quality plan examples .

3. Your content must be aligned with the brand of your business. More so, it is important for you to come up with content that can engage your target audience in the best way possible. Optimize the usage of your marketing efforts in social media so that you can ensure that it can be an added value to your business plan.

4. Make sure that your planning processes will include the auditing of your current social media practices, activities, and efforts. You have to know the current condition of your business with regards this matter so that you can identify ways on how you can better your social media presence or visibility. You may also see  coffee catering business plan

 Social Media Strategy Workbook for Business, Operational

social media strategy workbook for business operational and tactical marketing plan example 01

Social Media Action Plan as a Part of Your Business Strategic Plan Example

social media action plan as a part of your business strategic plan example 01

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Social Media Business Plan Preparations

There are different kinds of  social media marketing examples  that can sometimes distract you when selecting the social media activities that you will incorporate in your business plan. Through the usage of a social media business plan, you can be more organized when choosing call-to-actions that are truly suitable with the marketing needs of your business. There are a few things that you always have to remember if you want to start preparing the content of your social media business plan. Some of the useful tips that you can follow when developing your own social media business plan include the following:

1. It is suggested for your social media business plan to be as specific as possible. This is for the reason that a more precise listing of your action plans can actually result to a more focused and directed execution. If you can develop a concise and precise social media business plan, you can ensure that there will be more organization when it comes to implementing your desired actions.

2. Ensure that you are aware of the purpose of your social media account. Keep in mind that all your digital footprints can be seen by your target audience. It will be best if you can develop specific, measurable, attainable, realistic, and time-bound goals so you can be well-guided when following the direction of your social media business plan’s execution. You might be interested in daily plan examples .

3. Keep in mind that a social media account that is owned by your business is considered as a touch point where you can connect and communicate with your target audience. Hence, you have to be careful when it comes to replying with your clients, liking photos or any other information, and commenting on issues especially those that involve your business. You may also check out sales plan examples .

4. Review the entirety of the social media business plan before submitting it to the decision-makers of the business. You have to make sure that you have presented the necessity of the document’s usage so that the organization will be more than willing to provide the requirements of your social media marketing action plans. You may also see  consulting business plan.

With the examples that you can download from this post and the useful discussions that we have added in our list, we hope that you already have enough references to use if you want to create a social media business plan for your organization. Make sure to not copy everything in our examples and only use these items as your formatting and content development guides. Create a social media business plan now and evaluate how its implementation can help add up to the value of the business as well as your ability to realize the corporate vision of your company. You may also see strategic plan examples .

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24 of My Favorite Sample Business Plans & Examples For Your Inspiration

Clifford Chi

Published: February 06, 2024

Free Business Plan Template

social media business plan sample

The essential document for starting a business -- custom built for your needs.

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I believe that reading sample business plans is essential when writing your own.

sample business plans and examples

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As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one.

But what does a good business plan look like? And how do you write one that’s both viable and convincing. I’ll walk you through the ideal business plan format along with some examples to help you get started.

Table of Contents

Business Plan Format

Business plan types, sample business plan templates, top business plan examples.

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game. To me, the same logic applies to business.

If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market.

Business plans guide you along the rocky journey of growing a company. And if your business plan is compelling enough, it can also convince investors to give you funding.

With so much at stake, I’m sure you’re wondering where to begin.

social media business plan sample

  • Outline your idea.
  • Pitch to investors.
  • Secure funding.
  • Get to work!

You're all set!

Click this link to access this resource at any time.

Fill out the form to get your free template.

First, you’ll want to nail down your formatting. Most business plans include the following sections.

1. Executive Summary

I’d say the executive summary is the most important section of the entire business plan. 

Why? Essentially, it's the overview or introduction, written in a way to grab readers' attention and guide them through the rest of the business plan. This is important, because a business plan can be dozens or hundreds of pages long.

There are two main elements I’d recommend including in your executive summary:

Company Description

This is the perfect space to highlight your company’s mission statement and goals, a brief overview of your history and leadership, and your top accomplishments as a business.

Tell potential investors who you are and why what you do matters. Naturally, they’re going to want to know who they’re getting into business with up front, and this is a great opportunity to showcase your impact.

Need some extra help firming up those business goals? Check out HubSpot Academy’s free course to help you set goals that matter — I’d highly recommend it

Products and Services

To piggyback off of the company description, be sure to incorporate an overview of your offerings. This doesn’t have to be extensive — just another chance to introduce your industry and overall purpose as a business.

In addition to the items above, I recommend including some information about your financial projections and competitive advantage here too.:

Keep in mind you'll cover many of these topics in more detail later on in the business plan. So, keep the executive summary clear and brief, and only include the most important takeaways.

Executive Summary Business Plan Examples

This example was created with HubSpot’s business plan template:

business plan sample: Executive Summary Example

This executive summary is so good to me because it tells potential investors a short story while still covering all of the most important details.

Business plans examples: Executive Summary

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Tips for Writing Your Executive Summary

  • Start with a strong introduction of your company, showcase your mission and impact, and outline the products and services you provide.
  • Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business.
  • Be sure to highlight your value proposition, market opportunity, and growth potential.
  • Keep it concise and support ideas with data.
  • Customize your summary to your audience. For example, emphasize finances and return on investment for venture capitalists.

Check out our tips for writing an effective executive summary for more guidance.

2. Market Opportunity

This is where you'll detail the opportunity in the market.

The main question I’d ask myself here is this: Where is the gap in the current industry, and how will my product fill that gap?

More specifically, here’s what I’d include in this section:

  • The size of the market
  • Current or potential market share
  • Trends in the industry and consumer behavior
  • Where the gap is
  • What caused the gap
  • How you intend to fill it

To get a thorough understanding of the market opportunity, you'll want to conduct a TAM, SAM, and SOM analysis and perform market research on your industry.

You may also benefit from creating a SWOT analysis to get some of the insights for this section.

Market Opportunity Business Plan Example

I like this example because it uses critical data to underline the size of the potential market and what part of that market this service hopes to capture.

Business plans examples: Market Opportunity

Tips for Writing Your Market Opportunity Section

  • Focus on demand and potential for growth.
  • Use market research, surveys, and industry trend data to support your market forecast and projections.
  • Add a review of regulation shifts, tech advances, and consumer behavior changes.
  • Refer to reliable sources.
  • Showcase how your business can make the most of this opportunity.

3. Competitive Landscape

Since we’re already speaking of market share, you'll also need to create a section that shares details on who the top competitors are.

After all, your customers likely have more than one brand to choose from, and you'll want to understand exactly why they might choose one over another.

My favorite part of performing a competitive analysis is that it can help you uncover:

  • Industry trends that other brands may not be utilizing
  • Strengths in your competition that may be obstacles to handle
  • Weaknesses in your competition that may help you develop selling points
  • The unique proposition you bring to the market that may resonate with customers

Competitive Landscape Business Plan Example

I like how the competitive landscape section of this business plan below shows a clear outline of who the top competitors are.

Business plans examples: Competitive Landscape

It also highlights specific industry knowledge and the importance of location, which shows useful experience in this specific industry. 

This can help build trust in your ability to execute your business plan.

Tips for Writing Your Competitive Landscape

  • Complete in-depth research, then emphasize your most important findings.
  • Compare your unique selling proposition (USP) to your direct and indirect competitors.
  • Show a clear and realistic plan for product and brand differentiation.
  • Look for specific advantages and barriers in the competitive landscape. Then, highlight how that information could impact your business.
  • Outline growth opportunities from a competitive perspective.
  • Add customer feedback and insights to support your competitive analysis.

4. Target Audience

Use this section to describe who your customer segments are in detail. What is the demographic and psychographic information of your audience?

If your immediate answer is "everyone," you'll need to dig deeper. Here are some questions I’d ask myself here:

  • What demographics will most likely need/buy your product or service?
  • What are the psychographics of this audience? (Desires, triggering events, etc.)
  • Why are your offerings valuable to them?

I’d also recommend building a buyer persona to get in the mindset of your ideal customers and be clear on why you're targeting them.

Target Audience Business Plan Example

I like the example below because it uses in-depth research to draw conclusions about audience priorities. It also analyzes how to create the right content for this audience.

Business plans examples: Target Audience

Tips for Writing Your Target Audience Section

  • Include details on the size and growth potential of your target audience.
  • Figure out and refine the pain points for your target audience , then show why your product is a useful solution.
  • Describe your targeted customer acquisition strategy in detail.
  • Share anticipated challenges your business may face in acquiring customers and how you plan to address them.
  • Add case studies, testimonials, and other data to support your target audience ideas.
  • Remember to consider niche audiences and segments of your target audience in your business plan.

5. Marketing Strategy

Here, you'll discuss how you'll acquire new customers with your marketing strategy. I’d suggest including information:

  • Your brand positioning vision and how you'll cultivate it
  • The goal targets you aim to achieve
  • The metrics you'll use to measure success
  • The channels and distribution tactics you'll use

I think it’s helpful to have a marketing plan built out in advance to make this part of your business plan easier.

Marketing Strategy Business Plan Example

This business plan example includes the marketing strategy for the town of Gawler.

In my opinion, it really works because it offers a comprehensive picture of how they plan to use digital marketing to promote the community.

Business plans examples: Marketing Strategy

Tips for Writing Your Marketing Strategy

  • Include a section about how you believe your brand vision will appeal to customers.
  • Add the budget and resources you'll need to put your plan in place.
  • Outline strategies for specific marketing segments.
  • Connect strategies to earlier sections like target audience and competitive analysis.
  • Review how your marketing strategy will scale with the growth of your business.
  • Cover a range of channels and tactics to highlight your ability to adapt your plan in the face of change.

6. Key Features and Benefits

At some point in your business plan, you'll need to review the key features and benefits of your products and/or services.

Laying these out can give readers an idea of how you're positioning yourself in the market and the messaging you're likely to use. It can even help them gain better insight into your business model.

Key Features and Benefits Business Plan Example

In my opinion, the example below does a great job outlining products and services for this business, along with why these qualities will attract the audience.

Business plans examples: Key Features and Benefits

Tips for Writing Your Key Features and Benefits

  • Emphasize why and how your product or service offers value to customers.
  • Use metrics and testimonials to support the ideas in this section.
  • Talk about how your products and services have the potential to scale.
  • Think about including a product roadmap.
  • Focus on customer needs, and how the features and benefits you are sharing meet those needs.
  • Offer proof of concept for your ideas, like case studies or pilot program feedback.
  • Proofread this section carefully, and remove any jargon or complex language.

7. Pricing and Revenue

This is where you'll discuss your cost structure and various revenue streams. Your pricing strategy must be solid enough to turn a profit while staying competitive in the industry. 

For this reason, here’s what I’d might outline in this section:

  • The specific pricing breakdowns per product or service
  • Why your pricing is higher or lower than your competition's
  • (If higher) Why customers would be willing to pay more
  • (If lower) How you're able to offer your products or services at a lower cost
  • When you expect to break even, what margins do you expect, etc?

Pricing and Revenue Business Plan Example

I like how this business plan example begins with an overview of the business revenue model, then shows proposed pricing for key products.

Business plans examples: Pricing and Revenue

Tips for Writing Your Pricing and Revenue Section

  • Get specific about your pricing strategy. Specifically, how you connect that strategy to customer needs and product value.
  • If you are asking a premium price, share unique features or innovations that justify that price point.
  • Show how you plan to communicate pricing to customers.
  • Create an overview of every revenue stream for your business and how each stream adds to your business model as a whole.
  • Share plans to develop new revenue streams in the future.
  • Show how and whether pricing will vary by customer segment and how pricing aligns with marketing strategies.
  • Restate your value proposition and explain how it aligns with your revenue model.

8. Financials

To me, this section is particularly informative for investors and leadership teams to figure out funding strategies, investment opportunities, and more.

 According to Forbes , you'll want to include three main things:

  • Profit/Loss Statement - This answers the question of whether your business is currently profitable.
  • Cash Flow Statement - This details exactly how much cash is incoming and outgoing to give insight into how much cash a business has on hand.
  • Balance Sheet - This outlines assets, liabilities, and equity, which gives insight into how much a business is worth.

While some business plans might include more or less information, these are the key details I’d include in this section.

Financials Business Plan Example

This balance sheet is a great example of level of detail you’ll need to include in the financials section of your business plan.

Business plans examples: Financials

Tips for Writing Your Financials Section

  • Growth potential is important in this section too. Using your data, create a forecast of financial performance in the next three to five years.
  • Include any data that supports your projections to assure investors of the credibility of your proposal.
  • Add a break-even analysis to show that your business plan is financially practical. This information can also help you pivot quickly as your business grows.
  • Consider adding a section that reviews potential risks and how sensitive your plan is to changes in the market.
  • Triple-check all financial information in your plan for accuracy.
  • Show how any proposed funding needs align with your plans for growth.

As you create your business plan, keep in mind that each of these sections will be formatted differently. Some may be in paragraph format, while others could be charts or graphs.

The formats above apply to most types of business plans. That said, the format and structure of your plan will vary by your goals for that plan. 

So, I’ve added a quick review of different business plan types. For a more detailed overview, check out this post .

1. Startups

Startup business plans are for proposing new business ideas.

If you’re planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business.

You can check out this guide for more detailed business plan inspiration .

2. Feasibility Studies

Feasibility business plans focus on that business's product or service. Feasibility plans are sometimes added to startup business plans. They can also be a new business plan for an already thriving organization.

3. Internal Use

You can use internal business plans to share goals, strategies, or performance updates with stakeholders. In my opinion, internal business plans are useful for alignment and building support for ambitious goals.

4. Strategic Initiatives

Another business plan that's often for sharing internally is a strategic business plan. This plan covers long-term business objectives that might not have been included in the startup business plan.

5. Business Acquisition or Repositioning

When a business is moving forward with an acquisition or repositioning, it may need extra structure and support. These types of business plans expand on a company's acquisition or repositioning strategy.

Growth sometimes just happens as a business continues operations. But more often, a business needs to create a structure with specific targets to meet set goals for expansion. This business plan type can help a business focus on short-term growth goals and align resources with those goals.

Now that you know what's included and how to format a business plan, let's review some of my favorite templates.

1. HubSpot's One-Page Business Plan

Download a free, editable one-page business plan template..

The business plan linked above was created here at HubSpot and is perfect for businesses of any size — no matter how many strategies we still have to develop.

Fields such as Company Description, Required Funding, and Implementation Timeline give this one-page business plan a framework for how to build your brand and what tasks to keep track of as you grow.

Then, as the business matures, you can expand on your original business plan with a new iteration of the above document.

Why I Like It

This one-page business plan is a fantastic choice for the new business owner who doesn’t have the time or resources to draft a full-blown business plan. It includes all the essential sections in an accessible, bullet-point-friendly format. That way, you can get the broad strokes down before honing in on the details.

2. HubSpot's Downloadable Business Plan Template

Sample business plan: hubspot free editable pdf

We also created a business plan template for entrepreneurs.

The template is designed as a guide and checklist for starting your own business. You’ll learn what to include in each section of your business plan and how to do it.

There’s also a list for you to check off when you finish each section of your business plan.

Strong game plans help coaches win games and help businesses rocket to the top of their industries. So if you dedicate the time and effort required to write a workable and convincing business plan, you’ll boost your chances of success and even dominance in your market.

This business plan kit is essential for the budding entrepreneur who needs a more extensive document to share with investors and other stakeholders.

It not only includes sections for your executive summary, product line, market analysis, marketing plan, and sales plan, but it also offers hands-on guidance for filling out those sections.

3. LiveFlow’s Financial Planning Template with built-in automation

Sample Business Plan: LiveFLow

This free template from LiveFlow aims to make it easy for businesses to create a financial plan and track their progress on a monthly basis.

The P&L Budget versus Actual format allows users to track their revenue, cost of sales, operating expenses, operating profit margin, net profit, and more.

The summary dashboard aggregates all of the data put into the financial plan sheet and will automatically update when changes are made.

Instead of wasting hours manually importing your data to your spreadsheet, LiveFlow can also help you to automatically connect your accounting and banking data directly to your spreadsheet, so your numbers are always up-to-date.

With the dashboard, you can view your runway, cash balance, burn rate, gross margins, and other metrics. Having a simple way to track everything in one place will make it easier to complete the financials section of your business plan.

This is a fantastic template to track performance and alignment internally and to create a dependable process for documenting financial information across the business. It’s highly versatile and beginner-friendly.

It’s especially useful if you don’t have an accountant on the team. (I always recommend you do, but for new businesses, having one might not be possible.)

4. ThoughtCo’s Sample Business Plan

sample business plan: ThoughtCo.

One of the more financially oriented sample business plans in this list, BPlan’s free business plan template dedicates many of its pages to your business’s financial plan and financial statements.

After filling this business plan out, your company will truly understand its financial health and the steps you need to take to maintain or improve it.

I absolutely love this business plan template because of its ease-of-use and hands-on instructions (in addition to its finance-centric components). If you feel overwhelmed by the thought of writing an entire business plan, consider using this template to help you with the process.

6. Harvard Business Review’s "How to Write a Winning Business Plan"

Most sample business plans teach you what to include in your business plan, but this Harvard Business Review article will take your business plan to the next level — it teaches you the why and how behind writing a business plan.

With the guidance of Stanley Rich and Richard Gumpert, co-authors of " Business Plans That Win: Lessons From the MIT Enterprise Forum ", you'll learn how to write a convincing business plan that emphasizes the market demand for your product or service.

You’ll also learn the financial benefits investors can reap from putting money into your venture rather than trying to sell them on how great your product or service is.

This business plan guide focuses less on the individual parts of a business plan, and more on the overarching goal of writing one. For that reason, it’s one of my favorites to supplement any template you choose to use. Harvard Business Review’s guide is instrumental for both new and seasoned business owners.

7. HubSpot’s Complete Guide to Starting a Business

If you’re an entrepreneur, you know writing a business plan is one of the most challenging first steps to starting a business.

Fortunately, with HubSpot's comprehensive guide to starting a business, you'll learn how to map out all the details by understanding what to include in your business plan and why it’s important to include them. The guide also fleshes out an entire sample business plan for you.

If you need further guidance on starting a business, HubSpot's guide can teach you how to make your business legal, choose and register your business name, and fund your business. It will also give small business tax information and includes marketing, sales, and service tips.

This comprehensive guide will walk you through the process of starting a business, in addition to writing your business plan, with a high level of exactitude and detail. So if you’re in the midst of starting your business, this is an excellent guide for you.

It also offers other resources you might need, such as market analysis templates.

8. Panda Doc’s Free Business Plan Template

sample business plan: Panda Doc

PandaDoc’s free business plan template is one of the more detailed and fleshed-out sample business plans on this list. It describes what you should include in each section, so you don't have to come up with everything from scratch.

Once you fill it out, you’ll fully understand your business’ nitty-gritty details and how all of its moving parts should work together to contribute to its success.

This template has two things I love: comprehensiveness and in-depth instructions. Plus, it’s synced with PandaDoc’s e-signature software so that you and other stakeholders can sign it with ease. For that reason, I especially love it for those starting a business with a partner or with a board of directors.

9. Small Business Administration Free Business Plan Template

sample business plan: Small Business Administration

The Small Business Administration (SBA) offers several free business plan templates that can be used to inspire your own plan.

Before you get started, you can decide what type of business plan you need — a traditional or lean start-up plan.

Then, you can review the format for both of those plans and view examples of what they might look like.

We love both of the SBA’s templates because of their versatility. You can choose between two options and use the existing content in the templates to flesh out your own plan. Plus, if needed, you can get a free business counselor to help you along the way.

I’ve compiled some completed business plan samples to help you get an idea of how to customize a plan for your business.

I chose different types of business plan ideas to expand your imagination. Some are extensive, while others are fairly simple.

Let’s take a look.

1. LiveFlow

business plan example: liveflow

One of the major business expenses is marketing. How you handle your marketing reflects your company’s revenue.

I included this business plan to show you how you can ensure your marketing team is aligned with your overall business plan to get results. The plan also shows you how to track even the smallest metrics of your campaigns, like ROI and payback periods instead of just focusing on big metrics like gross and revenue.

Fintech startup, LiveFlow, allows users to sync real-time data from its accounting services, payment platforms, and banks into custom reports. This eliminates the task of pulling reports together manually, saving teams time and helping automate workflows.

"Using this framework over a traditional marketing plan will help you set a profitable marketing strategy taking things like CAC, LTV, Payback period, and P&L into consideration," explains LiveFlow co-founder, Lasse Kalkar .

When it came to including marketing strategy in its business plan, LiveFlow created a separate marketing profit and loss statement (P&L) to track how well the company was doing with its marketing initiatives.

This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact. Having this information handy will enable you to build out your business plan’s marketing section with confidence. LiveFlow has shared the template here . You can test it for yourself.

2. Lula Body

Business plan example: Lula body

Sometimes all you need is a solid mission statement and core values to guide you on how to go about everything. You do this by creating a business plan revolving around how to fulfill your statement best.

For example, Patagonia is an eco-friendly company, so their plan discusses how to make the best environmentally friendly products without causing harm.

A good mission statement  should not only resonate with consumers but should also serve as a core value compass for employees as well.

Patagonia has one of the most compelling mission statements I’ve seen:

"Together, let’s prioritise purpose over profit and protect this wondrous planet, our only home."

It reels you in from the start, and the environmentally friendly theme continues throughout the rest of the statement.

This mission goes on to explain that they are out to "Build the best product, cause no unnecessary harm, and use business to protect nature."

Their mission statement is compelling and detailed, with each section outlining how they will accomplish their goal.

4. Vesta Home Automation

business plan example: Vesta executive summary

This executive summary for a smart home device startup is part of a business plan created by students at Mount Royal University .

While it lacks some of the sleek visuals of the templates above, its executive summary does a great job of demonstrating how invested they are in the business.

Right away, they mention they’ve invested $200,000 into the company already, which shows investors they have skin in the game and aren’t just looking for someone else to foot the bill.

This is the kind of business plan you need when applying for business funds. It clearly illustrates the expected future of the company and how the business has been coming along over the years.

5. NALB Creative Center

business plan examples: nalb creative center

This fictional business plan for an art supply store includes everything one might need in a business plan: an executive summary, a company summary, a list of services, a market analysis summary, and more.

One of its most notable sections is its market analysis summary, which includes an overview of the population growth in the business’ target geographical area, as well as a breakdown of the types of potential customers they expect to welcome at the store. 

This sort of granular insight is essential for understanding and communicating your business’s growth potential. Plus, it lays a strong foundation for creating relevant and useful buyer personas .

It’s essential to keep this information up-to-date as your market and target buyer changes. For that reason, you should carry out market research as often as possible to ensure that you’re targeting the correct audience and sharing accurate information with your investors.

Due to its comprehensiveness, it’s an excellent example to follow if you’re opening a brick-and-mortar store and need to get external funding to start your business .

6. Curriculum Companion Suites (CSS)

business plan examples: curriculum companion suites

If you’re looking for a SaaS business plan example, look no further than this business plan for a fictional educational software company called Curriculum Companion Suites. 

Like the business plan for the NALB Creative Center, it includes plenty of information for prospective investors and other key stakeholders in the business.

One of the most notable features of this business plan is the executive summary, which includes an overview of the product, market, and mission.

The first two are essential for software companies because the product offering is so often at the forefront of the company’s strategy. Without that information being immediately available to investors and executives, then you risk writing an unfocused business plan.

It’s essential to front-load your company’s mission if it explains your "Why?" and this example does just that. In other words, why do you do what you do, and why should stakeholders care? This is an important section to include if you feel that your mission will drive interest in the business and its offerings.

7. Culina Sample Business Plan

sample business plan: Culina

Culina's sample business plan is an excellent example of how to lay out your business plan so that it flows naturally, engages readers, and provides the critical information investors and stakeholders need. 

You can use this template as a guide while you're gathering important information for your own business plan. You'll have a better understanding of the data and research you need to do since Culina’s plan outlines these details so flawlessly for inspiration.

8. Plum Sample Business Plan

Sample business plan: Plum

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Top 7 Social Media Plan Templates with Samples and Examples

Top 7 Social Media Plan Templates with Samples and Examples

In a world where pixels dance, and hashtags whisper secrets, a band of social media devotees embarked on a mission for online fame and fortune. They set out to dominate the ever-changing social media scene. How? It was with the help of SlideTeam’s customizable Social Media Plan Templates, with samples and examples. 

As Confucius said, " If one wants to define the future, they must study the past ." With these words echoing through their heads, they braved the unknown landscape of the Internet. They had a wealth of resources at their fingertips, thanks to the social media plan templates with samples and examples, provided by Slide Tech, which helped them to see the light and become social media experts.

Each PPT Template opened a world of possibilities and clever planning. The Top 7 social media strategy templates helped them navigate this digital landscape and turn casual viewers into loyal followers.

Hey, my fellow hoppers, are you excited about how such templates meet your social media goals ? Read on to learn more and grab them!

Template 1: Monthly Social Media Plan PowerPoint Template Bundles

Famous presentation guru Nancy Duarte recommends monthly social media templates to improve your presentations. Using the appropriate pictures, graphics, and symbols, you can confidently communicate appealing messages with the help of this social media plan PPT deck. 

This template brings forward a month wise plan for social media. Secondly, you will find audit plans to measure the performance. Moreover, there is an intuitive dashboard to manage and boost posts as well as an event launch plan with Gantt charts available in this Set.  

Monthly Social Media Plan

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Template 2: Paid Social Media Plan PPT Template Bundle

Just picture yourself entering a boardroom, with a potent instrument in your hands, that allows you to easily captivate your audience and take your presentations to the next level. Pitch-perfect professional templates just got better with the release of these template bundles.

This template offers social media plans for every level in the enterprise. There are plans in this template for advertising campaigns, unique ads, images, and increasing brand awareness. Further, the template brings the plans for startups, marketing agencies, and so on. There is a KPI dashboard where you can measure the results. If you are looking for a weekly plan this template got you covered. This template uses excellent design practices and controls for a smooth experience. Download it right away!

Paid Social Media Plan

Template 3: Social Media Strategy Plan Business Engagement Awareness Statement Management

Gary Vaynerchuk, a marketing specialist, famously remarked, "Social media is not just an activity ; it is an investment of valuable time and resources." And this PPT Template fulfills this. This template can help you wow your audience with corporate involvement, awareness, or statement management. This Social Media Strategy Plan template comprises strategy plans for every social media channel so you can target them separately. 

You can set major goals, objects, and metrics of social media to achieve the outcomes. There is also a plan funnel where you can strategize your key objectives. Apart from this, the template lets you adjust purpose and measurements for improving your social media game. 

Social Media Strategy Plan

Template 4: Social Media Plan PowerPoint Shapes

The visual impact of your social media planning would be greatly enhanced if you had access to a strong tool like this. Here's something that'll revolutionize your thoughts about social media strategy forever: these social media PowerPoint shapes. Using Facebook, Twitter, LinkedIn, Instagram, and YouTube as stepping stones, this dynamic template guides you through the process.

A diagram with shapes representing social media platforms helps demonstrate your strategy. Whether discussing content development, engagement methods, or influencer marketing, this template helps you organize and communicate your ideas. Download this template and use your ideas to produce memorable presentations.

Social Media Plan PowerPoint Shapes

Template 5: Performance KPI Dashboard to Measure Results of Paid Social Media Plan

Peter Drucker, a renowned expert in the field of marketing, said, "If you can't measure it, you can't improve it. " This is where this template for evaluating the efficacy of a social media strategy comes in. Using this robust template, businesses can monitor the efficacy of their sponsored social media posts and get insight into campaign key metrics .

This dashboard can track important metrics like social media presence, active user base, page impressions, and page likes in one convenient location. You may wow your audience with this professionally written template for social media planning . This template is available for instant download. Take your sponsored social media advertising to new heights with the help of this template or advertising campaign plan templates .

Performance KPI Dashboard to Measure Results of Paid Social Media Plan

Template 6: Social Media Plan PPT Design

Envision if you had a professionally created, aesthetically appealing PowerPoint presentation to showcase your social media marketing plan . That will be a fantastic way to capture clients. And in doing the same, these template samples will help. The PPT Design revolutionizes social media tactics. The eight steps of this dynamic design highlight major channels, including Facebook, YouTube, Instagram, Chat, and Blog.

This template is your secret weapon when presenting your social media plan to customers, coworkers, or stakeholders. Just plug in your text and images, and see your presentation come to life before your eyes. 

Social Media Plan (Option 1 of 2)

Template 7: Social Media Planning Strategy Template

Starting a social media campaign with a plan is certain to succeed. Get your social media efforts in line with your company goals with the help of our social media plan strategy template that walks you through an eight-step approach. These are Learn, Project Objectives, Establish Governance, Define Activities, Develop Capabilities, Measure & Refine, Engage in Conversation, and Listen.

With this guide as a starting point, you can map out your whole social media strategy, from setting objectives and identifying your audience to choosing the best channels and developing engaging content. A lot of thought is put into each step so that you may make good choices and increase your social media influence.

Social media planning may benefit from this template from initiation to execution , whether you're an experienced marketer or just getting started. Improve your online reputation by taking charge of your social media strategy. To maximize the effectiveness of your social media operations, download this template.

Social Media Planning Strategy Template

Ready to Rule the Social Media Segment?

The 7 best social media plan templates with samples and examples from SlideTech will transform your digital marketing approach. They have several professionally created templates to meet your requirements. Also, you can leverage our digital marketing templates for better growth. Let your imagination flow, and watch your social media strategy expand your company.

FAQs on Social Media Plans

What is a social media plan.

A social media plan outlines a strategy to use social media to further a company's marketing or commercial goals. It's a guide for anyone who wants to reach their target audience on social media, whether they're a company or an individual. 

You should expect to find information about your intended audience, a content strategy, platform selection, publishing schedule, engagement methods, analytics, and measurement in a social media plan. It's a useful tool for directing your social media marketing efforts toward your goals, whether increasing brand exposure and website traffic or fostering interaction among your target audience.

What should a social media plan include?

A complete plan should incorporate important features to guarantee a successful social media strategy. Include well-defined aims and targets that mesh with the larger company's plans. It should also specify who the brand is aimed at and what makes it special. The social media channels, content strategy, and posting schedule should all be included in a social media plan. 

In addition, it needs audience interaction and connection-building strategies. Incorporating metrics and analytics allows you to monitor progress and make educated choices. Last but not least, a social media plan should include a crisis management strategy and procedures for dealing with any concerns. These components are essential for a social media strategy to direct marketing activities and provide results successfully.

What are the 6 steps to a social media plan?

Six main components make up a well-rounded and efficient social media plan:

Establish definite goals: Establish what you want to accomplish via your social media efforts. This might be anything from raising brand recognition and website traffic to lead generation.

Set Target Audience: Knowing your audience to address their needs and interests with relevant content and marketing is essential.

Carefully choose your channels: Check whether your intended audience and company goals are represented on social media sites. Target the channels where your target demographic spends the most time.

Create a plan for your content: Make a strategy for the information you want to publish, including interesting and useful blog entries, articles, images, and other media. 

Audience Interaction: Take advantage of audience interaction strategies by replying to their comments, emails, and mentions. Start conversations and take part in ones that interest you.

Constantly evaluate progress: Utilize analytics tools regularly to monitor your social media success. Monitor KPIs like exposure, interaction, and conversions to fine-tune your approach.

What are the four stages of a social media plan?

Generally speaking, a social media strategy has four parts:

Planning and Research: In this, you will learn as much as possible about your intended audience, your rivals, and the state of your industry. 

Content Creation: Developing a content strategy and producing high-quality content consistent with the brand and appeals to the target audience constitutes this stage. 

Implementation and Engagement: The next step is to put your strategy into action by publishing and promoting your content; interacting with your audience is crucial.

Analyze and optimize: The next step is to analyze and optimize your social media performance using various metrics and analytics tools. You may learn from this what is successful and what might want some tweaking.

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Home » Sample Business Plans » Online Startups

How to Write an Instagram Influencer Business Plan [Sample Template]

Are you about starting an influencer marketing agency? If YES, here is a detailed sample Instagram influencer business plan template & feasibility report you can use for FREE . Individuals who have created a big and engaged following on Instagram are known as ‘influencers’, especially because their followers idolize them and respect their opinion. These people may have acquired a loyal following due to their lifestyle, their job or hobby, the clothes they wear or the stories they tell.

This market of influencers is very large and diverse, meaning almost any brand has the potential to utilize Instagram influencer marketing for their industry.

Why Start an Influencer Marketing Agency?

Reports have it that the emergence of Instagram influencers opened up massive opportunities for businesses looking to authentically market their products or services to their target audience, and thus the ‘paid post’ phenomenon was born.

Initially, it was enough for a brand to send an influencer one of their products as a gift, in return for them to post about it on their profile. But this changed with the rapid growth of the space and competition, after influencers understood they could not only gain free products, but actually charge brands for the services they provide.

Influencer marketing enable brands to market to their target audience in a way that feels far more genuine than traditional advertising. Instead of selling directly to consumers, they establish relationships with influencers who can sell for them.

Instagram influencers have a strong and loyal relationship with their followers, as they share many aspects of their lives with them. This leads us to feel like we know them personally, so when an influencer we like recommends something, we listen as we would if it were a friend.

With 800 million active users, Instagram has become the platform of choice for influencer marketing. 72% of users said they have made fashion, beauty or style-related purchases after seeing something on the app, proving its power in the digital marketing landscape of 2019.

Meanwhile, there’s no strict criteria for being classed as an Instagram influencer. Any user who has a fairly high engaged following will have an influence over them and this is a valuable marketing proposition for brands.

A Sample Instagram Influencer Business Plan Template

1. industry overview.

Instagram Influencer Marketing has grown to over 1 billion users with no signs of slowing down. This massive growth is due in part to the massive popularity of Instagram Stories, which overtook Snapchat Stories in 2017 and now has over 500 million daily users.

Instagram has also over the years successfully developed a thriving influencer community and provided valuable audience insights to spark the interest of brands. Although, YouTube maintains its pace as a powerful influencer channel, sharing photos with the click of a button made Instagram highly accessible to the average individual, and led to the rapid growth of content creators (and even small-scale “micro-influencers” have been able to cash in).

Today, Instagram is ranked as the #1 most strategically important social media channel for influencer marketing. This social platform continues to launch new formats such as IGTV, and new features such as the shoppable Instagram functionalities, which have embedded Instagram into the shopping journey.

Even with this rapid growth and innovation, Instagram has also experienced its share of challenges, such as combating fake followers, bots, and other fraudulent activity. In spite of all these, every sign points to the continued growth of the market in coming years.

Reports in 2019 has it that 89% of marketers say Instagram is strategically important to their influencer marketing strategy, as it is higher than any other social media channel in the industry. Instagram influencers today have the power to shape cultural trends and sell out products and are a major boon to brands looking to reach new audiences.

Thanks to Instagram’s consistent popularity, a wide range of Instagram influencer tiers are available to work with, and the relative ease of sponsoring Instagram content has undoubtedly propelled influencer marketing into the mainstream.

2. Executive Summary

Way Better Ads (WBA) will provide online marketing services to companies and individuals that are looking to infuse social media marketing techniques into their marketing plans. According to reports, the booming growth of social media has led to the rise of the influencer marketing industry, which is expected to take up a $5 to 10 billion share in advertising by 2022. Instagram specifically is positioned to play an important role.

With over 800 million monthly active users and a daily active user base of 200 million users on Instagram Stories alone, Instagram has a far-reaching audience that contributes a massive amount of content everyday. Way Better Ads (WBA) will be providing its clients the best possible approach and resources in planning and implementing a successful social media advertisement for their clients.

Our services will cut through the mumbo jumbo of mass marketing, increase sales, and enhance customer satisfaction with our clients businesses. Our plan is to first understand the needs of each client and strive to create the best possible message targeted at the right crowd.

We hope to exceed our customers’ expectations in the advertisement industry. Our job at Way Better Ads will be to design, create, test and deploy adequate social media strategies that will boost our clients business and help them reach their customers effectively.

Way Better Ads owners, Manse Woods and Bright Connor can boast of seventeen years of experience in the Advertising and marketing industry between them. They understand the growing importance of social media marketing having been experts in this field for the past decade.

As with any new business, we at WBA recognizes the risks we will be facing. We are a new company and as such, we will need to meet market acceptance. To that end, the company is working to determine trends in the Internet industry, the needs of the customer, and how best to address these needs.

Our aim is to compete favourably as a thriving company in the social media influencer industry. It is clear that Instagram represents an immense share of the influencer marketing industry, that is why our plan is to start with Instagram and expand our connections and awareness to other social media platforms like Facebook, Twitter and LinkedIn.

3. Our Products and Services

Way Better Ads will offer services that will propel our clients into the thoughts of their own clients. We have a good collection of Instagram influencers like Craig Mount who boast of over 2 million Instagram followers and Sydney Rinse who is well known as an environmental advocate with over 900,000 loyal followers on Instagram.

We will design, build, test and deploy social media advertising campaigns on behalf of our clients. We will also report the progress of the campaign in real-time to provide our customers maximum flexibility.

We also plan to analyse the success of each campaign and also expand our own audience during the process. The services we plan to offer will cover social media marketing in its entirety, from original concept to post-campaign evaluation. The services include the following:

  • Conduct Survey
  • Ad Designing
  • Plan testing
  • Campaign implementation
  • Tracking the campaign’s progress in real-time
  • Instant measurability for ROI analysis
  • Post-campaign analysis
  • Other related media and advertising consulting services

4. Our Mission and Vision Statement

  • At Way Better Ads, our vision is to provide an online marketing brand that links companies and their products to their clients in different locations.
  • Our mission is to offer our customers the best deigns and resources in planning and implementing a successful social media advertisement.
  • We will offer professional and highly creative, result oriented social media advertising services and other related advisory services.

Our Business Structure

At Way Better Ads, we plan to establish an environment that encourages creativity and achievement. Our management at Way Better Ads is highly experienced and qualified. We are very committed to only engaging the services of well-known influencers in our online space.

We plan to hire individuals who are very focused and zealous to achieve our desired goals and provide adequate services to our clients. We plan to start with the following business structure;

Chief Executive Officer

Creative Director

Marketing and Advertisement manager

Human Resources and Admin Manager

  • Sales and Marketing manager

Content designer and technical head

Client Service Executive

5. Job Roles and Responsibilities

  • Tasked with building the firm’s effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
  • Tasked with providing direction for the business
  • Will also be tasked with creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Tasked with signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Works as the project manager of the organization; works directly with employees
  • Tasked with designing advertising concepts and winning business proposals for the organization
  • Tasked with copy writing and laying out chronological advertisement plans
  • Tasked with developing strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
  • Tasked with accomplishing subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
  • Should be able to coordinate efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
  • Tasked with building company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
  • Obligated to maintain quality service by establishing and enforcing organization standards.
  • Tasked with making sure that the organization work in line with international best practices.
  • Tasked with handling media planning, buying & representation
  • Tasked with creating advertising campaigns
  • Handle other related media and advertising advisory and consulting services
  • Tasked with overseeing the smooth running of HR and administrative tasks for the organization
  • Will have to define job positions for recruitment and managing interviewing process
  • Tasked with carrying out induction for new team members
  • Tasked with training, evaluation and assessment of employees
  • Oversee the smooth running of the daily office.

Sales and Marketing Manager

  • Tasked with managing external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Obligated to model demographic information and analyse the volumes of transactional data generated by customers
  • Should be able to identify development opportunities; follows up on development leads and contacts
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Tasked with handling business research, market surveys and feasibility studies for clients
  • Tasked with supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Create new markets cum businesses for the organization
  • Empower and motivates the sales team to meet and surpass agreed targets
  • Tasked with preparing financial reports, budgets, and financial statements for the organization
  • Tasked with providing the Companies management with financial analyses, development budgets, and accounting reports
  • Tasked with financial forecasting and risks analysis
  • Should be able to perform cash management, general ledger accounting, and financial reporting for one or more properties.
  • Tasked with developing and managing financial systems and policies
  • Tasked with administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for Way Better Ads
  • Serves as internal auditor for Way Better Ads
  • Tasked with creating contents for the organization as it relates to advertising
  • Tasked with creating content / buzz words that will help attract traffics
  • Tasked with Search Engine Optimization (SEO)
  • Tasked with engaging internet users to get help statistics and leads
  • Tasked with welcoming clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
  • Makes sure that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the creative director in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information are supplied to clients when they make enquiries.

6. SWOT Analysis

In the past few years, the Internet has undergone a major metamorphosis. From an obscure network used by a limited number of academics and researchers, the Internet has been transformed into a global Web of more than 100 million interconnected computers encompassing users from all walks of life. We understand this at Way Better Ads and we plan not to leave any stone untouched in securing a substantial market share in our industry.

We have taken our time to analyse our market and also come up with a well detailed SWOT analysis that buttresses our internal strengths and risks. Way Better Ads hired the services of Concise Consults, and coupled with our management, they analysed our chances and pitfalls and presented the SWOT analysis briefly outlined below.

Our major strength at Way Better Ads is our detailed business plans and our collection of influencers with a very loyal fan base. Way Better Ads business plan was put together after extensive research to suit the needs of our target market and to ensure we report the progress of each advertisement campaign in real-time to provide our customers maximum flexibility. Our transparency and hunger to engage according to our SWOT Analysis will ensure success for us at WBA.

We at Way Better Ads face all the risks associated with being a new business. We feel that we can overcome these with our experience in the industry and by quickly establishing desired relationships.

  • Opportunities

The booming growth of social media has led to the rise of the influencer marketing industry, which is expected to take up a $5 to 10 billion share in advertising by 2022.

This is a huge market and our SWOT analysis noted that anyone coming into this market will find it difficult to duplicate what we have because of our diversification. Once we are in the market and established, it will be difficult for someone to break into a market where someone is already operating successfully.

According to our SWOT analysis, the competition we will be facing to satisfy the needs of our clients will be fierce. Also, the constant change of trends and the uncertainty of social media will be a challenge to us at WBA. But we believe in our uniqueness and eagerness to become advertisement specialists, and we believe that our strengths and opportunities will help us achieve overcome these threats and many others.

7. MARKET ANALYSIS

  • Market Trend

We at WBA understand that if we fail to partner with the right influencers, all our business campaigns will be doomed to fail from the start. That is why we have a creative director saddled with the responsibility of keeping up with trends and ideas in the industry.

Also, before working with an influencer, we will review their content and compare it to others in their industry. We will also confirm that the influencer’s audience profile aligns with the demographics our clients will be targeting for campaign.

We at WBA also understand that engagement is by far the most common metric used for measuring influencer marketing success, measured by 75% of marketers for influencer marketing. The engagement rate of a post is calculated by adding up engagement (likes, comments, etc.) and dividing it by the influencer’s total number of followers.

Note that engagement rates for sponsored content will almost always be lower than on organic posts. We will also evaluate whether the influencer’s voice and aesthetic line up with our brand’s style.

We also plan to devise a means of sporting fake followers and inauthentic engagement. Although Instagram has cracked down on third party services that peddle fake followers and inauthentic engagement, but the scope and effectiveness is still in question.

In recent times, social media platforms have changed the algorithms of their users’ feeds and these algorithm changes have stirred up influencer communities. We at WBA also understand that an “always on” influencer marketing strategy refers to operating a continuous stream of branded content, rather than one-off campaigns.

Although most marketers find “always on” strategies effective, we believe that they require a lot of internal resources to maintain. We also believe that one of the most common solutions is developing long-term brand ambassador partnerships, which enables consistency and long-term brand affinity.

8. Our Target Market

Advertising is a major part of every business; you need to make people or your targeted audience know what you offer and where you offer them. With our extensive research, we have been able to state who our prospective clients will be and the best way to reach them. We have put everything into consideration and made strategies available to be able to get to them easily. A review of all of our markets is given below:

  • Small Businesses

According to reports, social media will no longer be just a marketing vehicle; it will become the backbone of a company’s business infrastructure. Companies are beginning to leverage the Internet and social media in all their business decisions. This gives them an excellent medium to raise their profile, advertise products, and recruit employees.

  • Individuals

According to reports, the booming growth of social media has led to the rise of the influencer marketing industry, which is expected to take up a $5 to 10 billion share in advertising by 2022. With over 800 million monthly active users and a daily active user base of 200 million users on Instagram Stories alone, Instagram has a far-reaching audience that contributes a massive amount of content every day.

Corporations

Almost all large U.S. and European organizations have developed corporate social media accounts or have PR departments, which use the resources and standards of the Internet to build and reach clients. Corporations have discovered that the technologies employed by the Internet, particularly the infrastructure and standards of the social media networks, is an inexpensive and powerful alternative to other forms of traditional advertising.

  • Telecommuters

Telecommuting seems to be on a steady growth curve, with over 12 million telecommuters in the U.S. today. Telecommuting will continue to grow because there are frequent references to productivity gains in the range of 15-25% for telecommuters.

  • Our competitive advantage

Manse Woods has seven years’ experience in social media marketing campaigns and five years of experience in direct marketing. He and Connor graduated from the University of Leeds with a BA in marketing. Manse worked with several advertising companies before arriving at Oji and Mark Technologies in 2012. Here, he created and grew the Internet marketing group.

Connor worked for the Internet start-up TechZone as an IT administrator. He later joined Oracle in 2010 as a technical lead of their social media campaign. In 2016, Manse joined Connor at Oracle as a creative director for its social media campaign. We at WBA believe that our edge in this competitive industry relies on the experience and contacts of Manse and Connor.

We also believe that our services will enable our clients reap the benefits of less software packages. All applications and resources needed are in one place and more can be added per user request, thus eliminating the need of purchasing individual software packages for their social media campaigns.

9. SALES AND MARKETING STRATEGY

Way Better Ads being an advertising agency, understand how important our sales and marketing strategies would be to the success of our business. That is why we trained all our employees to serve as both sales and marketing officials to our clients and also to our business.

We understand the needs of the industry and we have devised the means to fill them. We will outsource all marketing operations to Lincoln Communication Solutions because we strongly believe that they have stability and marketing channels that will be effective for our services.

The message associated with our product is value-added services. Lincoln Communication Solutions has identified a brief promotional plan that is diverse and will include a range of marketing communications including the few listed below.

  • Public relations
  • Trade shows
  • Industry conferences and seminars
  • Print advertising

10. Sales Forecast

We at Way Better Ads know that we are well positioned to take on the available market in advertising industry and we are quite optimistic that we will meet our set target of generating enough income/profits from the first one year of operation. We are confident that our services will be eagerly embraced by businesses and individuals. We are forecasting a 3-fold revenue increase over the years covered in this plan, as shown below:

  • First Fiscal Year:  $750,000
  • Second Fiscal Year:  $1,390,000
  • Third Fiscal Year:  $4,050,000

Note : This sales forecast for Way Better Ads was gotten based on what is obtainable in the Advertising industry and with the belief that we will be using any threat or weakness as a stepping stone. This projection we believe can go higher or lower with time.

11. Publicity and Advertising Strategy

We at way Better Ads know exactly what we need to do to attract our clients and boost our brand awareness. With over 800 million monthly active users and a daily active user base of 200 million on Instagram Stories, we plan to focus our advertising on a select group of 50 influencers each fiscal quarter.

From concrete analysis, we estimate a 25 percent response rate to the campaign which will generate an estimated 250,000 engagement per post. These leads will then be used to generate business contacts. Listed out below are the strategies we hope to leverage on to advertise Way Better Ads;

  • We will place adverts on both print (newspapers and magazines) and electronic media platforms
  • We will also sponsor relevant community based events / programs
  • We will also make use of the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
  • We also plan to mount our Bill Boards on strategic locations
  • We will also distribute our fliers and handbills in target areas
  • We also plan to contact corporate organizations, non – profits and government agencies by calling them up and informing them of Way Better Ads
  • We will also list Way Better Ads in local directories / yellow pages
  • We also plan to create an official website and employ strategies that will help us pull traffic to the site
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

Sources of Income

We at Way Better Ads took our time to research the industry and also understand what is obtainable and what is not. One of our objectives is to become a key figure in the advertising market. We have put plans in place to achieve this within 3-5 years. We plan to generate income by offering the following advertising cum digital marketing services;

  • Other related media and advertising advisory and consulting services

12. Our Pricing Strategy

We at Way Better Ads plan to set our pricing based on competitors’ pricing. Prices will also be based on market prices for similar services. The automatic renewal and service adjustment features do not affect the price of any of our services.

We will work in conjunction with Lincoln Communication Solutions to come up with a working pricing schedule. Users will have three payment options: Monthly, Six-month payment and Yearly. Also, since the prices charged by influencers are more subjective, we will pay our influencers based on their content engagement and affinity.

Meanwhile, to attract clients, we at Way Better Ads will offer special discounted rates to all our customers at regular intervals. We believe that our initial pricing will attract customers and clients to us, and we hope to use that in boosting our brand awareness.

  • Payment Options

The need to establish varying payment methods is very important to the success of any business. We at Way Better Ads understand this and we are prepared to offer a wide range of payment methods to suit our clients. We hope to make our business dealings so simple and comfortable for our customers. We’ve also employed the use of a banking platform to help us provide all the services we will be offering below.

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money
  • Payment with cash

13. Startup Expenditure (Budget)

Our aim at Way Better Ads is to achieve our business goals and visions while maintaining a stable financial record. The company is seeking a moderate start-up investment. The company’s revenue projections for year one is for a 10-fold growth.

We expect to achieve profitability within six months of beginning operations. We believe that the cost of equipment we need might be the same price all over the united states, and any difference will surely be little enough to be overlooked. Outlined below is a detailed cost analysis of starting Way Better Ads;

  • Incorporating fees in the United States of America will cost – $750
  • The budget for Liability insurance, permits and license will cost – $35,000
  • Leasing/renting an office space in a good location in Alexandria, Virginia that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
  • The cost for furnishing and equipping the office (computers, printers, projectors, markers, servers/internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
  • The amount required to purchase the needed software applications – $3,500
  • Launching an official Website will cost – $500
  • Our budget for advertising and publicity – $50,000
  • The amount needed to pay influencers and staff members for at least 2 to 3 months – $70,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000
  • Miscellaneous – $5000

From the above cost analysis, we need about $1,400,000 to start Way Better Ads. The business we believe will grow to dominate the market and become the major stockholder in the global market.

Generating Funding/Startup Capital for Way Better Ads

Our job at Way Better Ads will be to design, create, test and deploy adequate social media strategies that will boost our clients business and help them reach their customers effectively. Way Better Ads owners Manse Woods and Bright Connor understand the growing importance of social media marketing having been experts in this field for the past decade.

We at Way Better Ads also understand the need for adequate funding and startup capital, that is why we have decided on ways to raise funds, and they include;

  • Generate part of the startup capital from personal savings and sale of his stocks
  • Generate part of the startup capital from friends and other extended family members
  • Generate part of the start up capital from the bank (loan facility).

Note : Manse Woods and Bright Connor will invest equally in the company. Way Better Ads will also secure a long-term business loan. The two founding partners have been able to raise $1,000,000 ($500,000 each), and are at the final stage of securing a loan from the bank. The documents have been submitted and the money is expected anytime soon.

14. Sustainability and Expansion Strategy

We at Way Better Ads boast a team that is up to date with the latest industry trends and applications. With this team, we feel very proud and confident that we will be a dominant player in the industry and continue to grow our base with time. We are also prepared to ensure that anyone coming into the market will find it difficult to duplicate what we have because of our diversification.

Our services will cut through the mumbo jumbo of mass marketing, increase sales, and enhance customer satisfaction. Our plan is to first understand the needs of each client and strive to create the best possible message targeted at the right crowd. We hope to exceed our customers’ expectations in the advertisement industry.

We also plan to form strategic alliances with Lincoln Communication Solutions, Zama Web, and an app developing company to be announced. We may also develop research alliances to further refine the product and adapt it to new markets in different industries. Below is an explanation of key relationships:

  • Lincoln Communication Solutions

This is a company with over fifteen years experience in marketing and promo management. We will outsource all marketing operations to Lincoln Communication Solutions because we feel that they have stability and marketing channels that will be effective for our product. This relationship will eliminate the need to develop our own marketing team.

This company creates and manages business websites on a contract basis. The company is located in Silicon Valley and boasts a Webmaster with over twelve years experience in the field. We will benefit from this relationship by having an experienced company handle all design and website management. Also, this will allow us to focus on developing social media strategies for our clients.

  • App development firm

Although a future plan of the company, we will outsource all app developments to a company to be named later.

Check List/Milestone

  • Business Name Availability Check : Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Leasing, renovating and equipping our facility: Completed
  • Generating part of the startup capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress

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Content Creator Business Plan

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Content Catalyst

Value proposition.

Content Catalyst is a content creation service specializing in producing high-quality, engaging, and targeted content for businesses looking to outsource their marketing efforts. As an experienced content creator and influencer, we provide personalized content strategies and creations tailored to a company’s brand, audience, and marketing goals.

The Problem

Many businesses struggle to consistently produce high-quality content that resonates with their target audience, lacking the time, resources, or expertise to do so. This leads to missed opportunities for customer engagement, brand awareness, and revenue growth.

Content Catalyst provides personalized content marketing solutions, including custom content creation, influencer campaigns, strategy consultation, and performance tracking—tailored to clients’ needs and goals.

Target Market

Our target market includes small to medium-sized businesses seeking to outsource their content creation and marketing efforts. We aim to serve businesses looking for:

  • A personalized approach to content marketing
  • Authentic and engaging content
  • A knowledgeable partner with a proven track record

Competitors and Differentiation

Key competitors include other content creators, marketing agencies, and freelancers. Content Catalyst differentiates itself by offering a unique combination of content creation, influencer marketing, and strategic consultation. Our personalized approach, backed by our own success as content creators, ensures that we understand the unique needs of our clients and deliver results that resonate with their audience.

Our experience, passion for storytelling, platform expertise, and commitment to genuine connections enable us to craft engaging content that drives results and keeps clients ahead in the content marketing landscape.

Funding Needs

We seek an initial investment of $50,000 to expand our content production capabilities, invest in marketing efforts to attract clients and enhance our analytics tools to better serve clients’ needs.

Sales Channels

Our primary sales channels include our personal website, social media platforms, and referrals from existing clients. We will also engage in outreach campaigns, targeting businesses in our niche with personalized content solutions.

Marketing Activities

To attract clients and showcase our skills, we will:

  • Develop a strong online presence, with regular content updates and portfolio showcases.
  • Network at industry events and conferences to build connections with potential clients.
  • Offer free webinars and workshops to educate businesses on the value of content marketing and the services we provide.
  • Utilize targeted advertising campaigns on social media platforms and industry-specific websites.

Financial Projections

Year 1: $120,000

Year 2: $200,000

Year 3: $300,000

Expenses/Costs

Year 1: $60,000 

Year 2: $80,000

Year 3: $100,000

Year 1: $60,000

Year 2: $120,000

Year 3: $200,000

  • Secure initial investment and establish business structure.
  • Develop a comprehensive marketing plan to attract clients.
  • Reach $10,000 in monthly revenue within the first six months.
  • Expand client base and develop long-term partnerships with businesses.
  • Continuously refine content strategies and offerings based on analytics and feedback.

Key Team and Roles

Content creator and strategist, responsible for crafting engaging content, developing content strategies, and managing client relationships., social media manager, manages and maintains the online presence, engages with the audience, and tracks the performance of content..

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social media business plan sample

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Social Media Business Plan Example

AUG.18, 2013

Social Media Business Plan

Executive Summary:

Innovation is the key to flourish in this age. The organizations which understand the importance of innovation, and keep on experimenting with new trends are the ones that succeed. Our ways of interaction and exchanging information has entirely changed. The digital revolution is everywhere; be it business, daily communication or exchange of information. Organizations have actively been participating in new researches to find out about their target audience. The research tells them about their likes and dislikes. In order to get closer to the customers, the use of social media became a trend. It is a platform where wide variety of people communicate with each other about different things.

We get to talk, exchange information and ideas, share our views, know about our favorite brands on these channels. We keep track of the trends that have been taking place around us. Hence, it is something we cannot avoid anymore. It is more than just an ordinary platform for discussing about various things happening in the world. The significance of social media business  channels is quite obvious. Especially for the companies that are just getting started. If you are an entrepreneur who is enthusiastic about starting his own company in the same field, we are here to help you. At OGS Capital’s platform, people are passionate about building businesses for emerging entrepreneurs trying to give a boost to the business community.

It is important for businesses to have various social channels where they get feedback from the customers and keep on improving their services. The online presence is mandatory in this age of digital disruption as it intrigues online community to know about your business.

If you have no customers in the beginning, you can establish a better rapport with the online world. You can even inform them about various aspects of your business. Brands all over the world make the most of this opportunity and they build customer loyalty from it. This serves as a huge plus for any venture that is trying to make its way in the competition.

social media business plan

The posts attract people to like the page and follow your updates. When your followers hit like on any of these posts, whether it is a text, blog, video, anime, gif etc., it enables them to visit your website, which is known as conversion. S ocial media business plan marketing experts quantify this conversion, changing it into ratios to measure performance of the company. Statistics about these conversions are added in the evaluation report. This analytic report maintains record of online campaigns. It is important to establish good communication with your audience; this adds to the credibility of business. The credibility factor is important for building a relationship of trust with online community.

Also, content plays an integral part. Whatever the kind of content you are creating; it should be relevant with people in general. A sense of connection creates bonding with the online community and the segment you aim to target for earning revenues. Our team is pro at coming up with profit oriented strategies that will not only bring people to your pages but make them look forward to your updates too.

Social Media Business Plan – An overview:

If you live in today’s world, you know how critical is to use internet technologies. The way people are being connected over internet is remarkable. The social media business operates on the same idea. It is an online marketing social media business plan business that is built to give voice to different brands in the online world. The social platforms online, provide greater depth regarding your target audience; they discuss your company’s update while communicating online. Apart from this, the competition that exists in business world can be tackled by online marketing instead of the conventional one. This is a great way of reinforcement of your brand.

Companies, that have PR oriented approach, feel the need of creating good hype in the public. In conventional PR, you build the credibility of organization through different intermediaries. You know your customers, competitors, industry, market environment etc. This is considered as same as being in PR.

Today, many businesses want to work in a collaboration with a third party social media business. Why? Because it is the way to achieve growth potential in minimum amount of time. Today, no marketing planning works without a solid social media guideline. Businesses share their updates on it to keep up with the people in online world.

Social media is a great way to build an impression online. A lot of people consider buying stuff online just because of the influence. Businesses get better response rate from the people if they have a web presence. Not only they get a chance to identify their potential customers but they also generate revenue streams from this source. So, now is a good time if you are interested in starting a social media company. To begin with it, you will require a sample social media marketing plan; which will be devised by our team at OGS capital. You will get the most out of it in the beginning. The point of this entire social media marketing plan outline is to enlighten you about engaging techniques; so you do not miss out on potential revenues that will generate as a result of social media plan sample. Our team will also create a social media marketing services contract template, which you could use when you have to outsource this domain.

The need of Social Media Business Plan:

In order to start with a media company business plan, you have to devise a template under which you establish metrics. When you develop metrics of social media   business plan , you can work in an organized way. It would be difficult for you to work without a framework because the idea of social media business plan is a bit tricky. Your social media business plan should have a practical approach so you can stand out from the competition in the industry.

For occupying larger share of the industry and going ahead of your competitors, make sure your s social media business plan contains complete information. With the help of the template of social media business plan, you will have a proper direction. Also, you would be able to understand how your competitors work in the industry.

According to the statistics, 70% of the people are influenced by social media posts generated by their favorite brands. It triggers their decision to buy a product. So, ventures should not miss on this chance of influencing people. A sample social media plan is a way to achieve growth in the industry. You must work on the factor of responsiveness from your social media business plan . Try to generate interest among your readers and incorporate strategies in your social media business plan. Formulate marketing goals in accordance with the industry standards. Spark the kind of conversations which will generate their interest in your brand. Stick to the quality-oriented strategies in the social media business plan.

Stick to the organic reach. If you have few followers in the start who engage continuously in the discussion of your posts, it is good for you. Rather than trying to increase the number of your followers who do not participate in anything. Your social media business plan sample should contain strategies to gain organic reach. All of your online marketing strategies should align with the vision of your startup so you can flourish in the industry.

Staying competitive in this particular industry requires an insightful social media business plan. You must offer valuable information to your customers as compared to your customers. Keep the fact in your mind that your competitors of the industry are way ahead of their time. Brainstorm the kind of ideas in the social media business plan template, that display the identity of your startup. A little carelessness would end up giving all your following to the rivals thereby leaving a little or almost no support from your online audiences.

When people discuss about your brand online, it is a way for you to gather information about them. The purpose is to open various entry points for your startup so people can find you in the online social world. Do not impose your message on the audience as they will repel this. Your communication will hold a great value for them. You must not disappear after you have published your content online. The interaction is a key to build relation with your online audience. This is the way to get insight about their daily routines of the potential customers.

The overview of Social Media Industry Business Plan:

Ever since the computers dominated households in 1980s, the rise in communication is happening on a rapid scale. From browsing internet to surfing web pages for shopping, people rely heavily on the internet for everything. Every post you make, adds to the credibility of your brand. This world is a global village; people have come closer when it comes to exchanging information, expanding business, exports and imports and other culture perspectives. Huge transformation has happened due to such shift; it became the basis of invention of internet based businesses.

social media business plan sample

The culture of online marketing initiated due to the evolution of internet technologies in decade of 90s. Few platforms were there before that, but they were not as useful as the ones came later. Also, those sites just existed for recreational purposes and there was not a single strategy for business about how to turn platforms into something profitable for businesses.

Things changed more dramatically for this dynamic industry when Facebook came into existence in 2004. More than 100 Million of people had access to the internet facility at that time. Started as just a casual interactive networking site, Facebook seemed to online marketing expert as a medium for business. Every like or comment people make on Facebook, is converted into revenue. The expert of online marketing plan utilized this opportunity for making capital for business and branding the newly venture.

Now a day, around 90% companies use dynamic platforms for delivering message to the online audience. Facebook is not the only option to utilize in this domain. Twitter is used for the same purpose as well. LinkedIn is mostly used by companies to hunt talent for the workforce. YouTube is used for sharing video content. Instagram is also a new addition to the series of online platforms, it is based upon the idea of sharing picture oriented content for target audience. The number of users on these mediums are increasing by each passing day. These sites have become the hub of communication, discussion and casual conversation between people from diversified backgrounds. Everyone has opinions and thus, they share them with the followers thereby reinforcing and promoting the communication even more between online community. That is the point at which entrepreneurs thought it would be a good idea to get access to customers and get to know more about their lifestyle habits, preferences and dislikes analytically.

In addition to the profiles of individuals, businesses also started making their profiles on such platforms; they started mentioning their social page’s address on their websites, brochures and company catalogues. This was the way they could show their customers that they are genuinely interested in hearing back from them. This boosts the visibility of online platforms. Soon, businesses started to observe benefits of staying updated on their online media platforms. There was also a noticeable increase in the revenues. The presence on these platforms also enhanced the responsiveness from the customer’s side.

Using online marketing is no longer an option, in fact, it is essential. Startups should invest more of their time in developing effective content strategies for their social channels. Online marketing experts must focus on utilizing social channels for making connections with the targeted customers. Using various tools is the way for that. You can keep on evolving your strategies according to the trends.

The online media industry is flourishing given the impact it creates on the revenues of brands. There exists plenty of social platforms which conveys your message to your target market. The content you create is displayed on pages with the help of online marketing tools. In the light of your content strategy, some of the posts are also sponsored to get maximum results in the industry. It is the job of online marketing experts to determine which social media strategy should be sponsored or not. Normally, the promotional offers are often brought under the sponsored content.

The scenario in online marketing industry looks promising because of the increase in the number of online channels. People love spending majority of their time online. Brands use various techniques to spark positive conversations among people about them. They hire experts in online marketing to come up with innovative strategies regarding their branding. These experts then formulate content strategies in the light of company’s vision and mission. If your brand is all about fun, the content also has to be fun. Boring content repel people within no time and it is a huge turn off.

The exposure brands get through online platforms is remarkable. Online marketing experts tend to remind online audience about their brand through making effective and engaging content which could trigger their interest in the brand. For this purpose, online marketing gurus have to stay alert to the current event happening around so their posts could involve those messages. A total of 89% of the people have claimed that getting an exposure through online channels is what counts the most, before even creating the relevant content. Whereas 68 percent of the people have claimed that the chances of turning online audience into your potential customers is the biggest advantage on which they focus. In addition to this, 75 % people in the industry have observed that online channels are the biggest source of traffics on the web pages.

A kind of difficult decision that companies usually face is that which channel should be primarily used to attract people. If we look at the statistics, Facebook is the first choice of the brands. It leads the industry with 92%. The second medium that is commonly used after Facebook is Twitter; it also has highest number of profiles. Normally, influential people and celebrities run their Twitter account themselves, which gives management a chance to get in touch with them for the sake of branding. Our team will incorporate such strategies in your social media startup social media business plan so you can influence greater number of people. The social media business industry is very dynamic so you have to act accordingly. This is why, it would be suitable if you have a social media business plan sample by your side.

Importance of Social Media platforms for businesses:

The major tasks under which social media can be used include: development, creation of content (videos, texts, images, info graphics), establishing communication channels, customer service support channel, gathering information, tracking preferences of online audiences, advertising, return on investments, blogging, micro blogging and influential posts.

Development of business:

Online marketing platforms act as the great moderators for development of the businesses. The business development managers in companies perceive online marketing media as the game changer if they want to lead the industry. They have been constantly looking for the ways to monetize on marketing campaigns online so they can create capital and tap the target market. The digital marketing strategies in the business plan are usually used in expanding the operations and number of customers. For this purpose, the business development managers work closely with online marketing manager to align their goals to achieve a mutual goal i.e. the progressive development of venture through online marketing. This also requires good level of thought leadership which can be the basis of monetization strategy.

An online marketer must work in coordination with the business developer to enhance its performance eventually making venture the exceptional one in the industry. Companies whether hire business development managers of just take consultants specializing in business development field who can utilize online marketing channels for their expansion. The business developer experts on our panel will be making creative and solution oriented online marketing strategies. This will enable your startup to grow and expand regardless of any boundaries; be it geographical, industrial etc.

Creation of content:

Your content on online marketing channels is the way to win the hearts of the online community when it comes to this niche. Without it, not any of the online marketing channel can work. The content speaks for your brand. It can be anything; a picture, written text, video, info graphics, blogs, vlogs, gifs etc. Choosing what type of content, you want to create for your channels is entirely up to the target audience and the language they understand. Your content must contain the message that connects with them emotionally.

social media business plan template

A social media venture thrives on well-structured content. There is no point of making variety of social media business plans if your content is dry. An online marketing venture keeps on researching the ways through which they can engage the online community.

Your content is supposed to be original and in connection with your online audience. The tone has to be authentic. Such properties make your content stand out from the other players in online media platforms. People will take interest in your brand for sure which might result in them being your customer even.

UK Start-Up Visa Business Plan

The copywriting, Facebook posts, good quality videos, images and written blogs should be done by online marketing expert. Copywriting will urge people to know about the startup and its vision. The online marketing experts should craft such kind of content that should depict company’s vision. Also, the content should have a monetary objective attached with it; because monetary benefits are crucial to the growth of any startup. The tone of the copywriting documents must be kept friendly yet professional, light and easy understandable for a common person online who is just enthusiastic about updates regarding your venture.

The Facebook posts have to be well written, simple in design and timely. Your posts will render no benefit if you do not post them on time. The design needs to be minimalistic so it attracts variety of readers. The content experts we have on our panel would write an enriching content for your social media business plan. This content will bring people on your online media channels.

Establishing communication in online marketing:

Brands can easily establish their means of communication by social media channels. This gives them exposure in online community and they can listen to what people have to say. If crafted well enough, brands can make people discuss about them using social media marketing techniques. This is an appropriate way to generate word of mouth and helps them gain more exposure.

Things can be quite unpredictable on online media marketing and the discussion you aim on initiating among people can also result into a negative one, therefore, you need to monitor that such discussion do not lean towards negativity that can eventually harm you.

Following an 80/20 rule is a useful strategy in such case. According to this rule, out of your total time online, 80% of the time you should post what your followers and subscribers like. Whereas, 20% of the time you must share the things on online marketing media what you like. This technique will keep them hooked to the online media platforms and your content will have maximum probability of reaching wider user base.

Your message must remain consistent throughout your all kind of content. This aids in the brand recognition eventually. Our strategy makers in the team will assist you in building a result oriented communication strategy for your online media marketing channels. This communication strategy would be a game changer in generating buzz on the social media marketing channels of your startup. This strategy will also suggest the attractive content for your channels that get online people to talk about you.

Online marketing through customer support service:

The marketing platforms which are built online are considered as a cool medium of customer support channels. The world is now prone towards going online for almost everything. You will find people relying upon the online platforms for so many things that you may not have even considered. Therefore, an emerging venture needs to look after this fact that people expect brands to hear them online. In such situation, an online marketing presence under a proper guideline about how you can listen to the opinions of your customers gives several benefits for your online marketing venture.

Even though you are determined to build a social media business plan , you will still need a definite social media marketing channel to begin with implementation. These social media marketing channels are a convenient way for your customer to talk with you and get help related to their complaints about brand. You would come across plenty of suggestions on your social media marketing channels regarding the areas you should work on.

Different ventures have been taking advantage of this opportunity perfectly. The customer support departments of various companies have gone online completely. This opportunity can also help ventures to excel against their competitors and gain competitive advantage with the help of delivering highly responsive and timely customer support online. Businesses that genuinely care about their customer’s perception will try their best to know about their customer’s complaints on social media pages.

Our team comprises of people who are pro at making customer service strategies. They would incorporate the ideas of customer support according to the modern trend in your social media business plan . Through customer support, you can build rapport with online users of the company. A good customer support system online helps in making you stand out from the rest of the ventures operating in the industry.

Gathering information about audiences through online marketing:

The social media pages are the active mediums in knowing about preferences of your online market. This holds an importance for any kind of online marketing venture. It assists them in evaluation of their techniques for the benefit of customers so they are not disappointed in the brand due to lack of concern.

Social media marketing experts are mostly dependent upon social media marketing pages for gathering insights about online audience, knowing about their likes, dislikes and their expectations from the brand. Once they are focused towards what their customer needs, they can easily tailor their tools and techniques with those needs. This builds the credibility factor of your online marketing venture and it is necessary to earn confidence of the people when the company is in the initial phase.

Businesses can also develop new products once they have knowledge about their customer preferences. They work on research and development based on this knowledge so they can satisfy the needs of their consumers. This information is collected via social media marketing platforms, which contain complete information about different insights. The people who are experienced in social media marketing use the statistics from the analytics section of the pages. These social media business plan also tell you about the right time at which you should be sharing content with the online world.

Advertising

The social media channels become the source of advertisement for your startup. It is a way to get access in the world of your customers. Companies use it for delivering their message to the target market. They have stopped relying traditional tactics of marketing, as they have become completely obsolete considering the recent technological revolution. Hence, businesses have to utilize social media marketing channels for the sake of advertising. This has become a proven way of marketing among your target audience. The PR strategy of companies now include a guideline about advertisement and what kind of content to include in it.

social media business plan example

To begin with, schedule your all advertisements on your social media marketing channels in the peak hours of customer engagement. Peak hours mean that time in which your customers are active online. There are few hours in the day when your customers prefer to spend longer time online and this is when you give message. Advertising through social media marketing channels require very few cost in the start. Online marketing experts invest plenty of their time in handling social media marketing advertisement campaigns.

Our team of social media marketing will craft a guideline about effective advertisement for your startup. It will be a strongest opportunity for your social media marketing venture to make use of this comprehensive guideline. There will be tips about sharing content in the peak hours and the information about those hours will be obtained from analytic section of the social media marketing channels.

Blogging is a form of online journalism that is responsible for increasing visibility of different ventures. Many online marketing experts prefer making the image of the brand through the medium of blogging. It also improves the search rank of your website’ i.e. the number of times your website was searched on the internet.

The methodology of blogging relies heavily on a well-crafted content strategy. You tend to share interesting stuff in your blog that adds to the information of your online community. This gets shared on social media business plan of business. The good number of readers indicate your better chances of generating buzz for your social media business plan .

Once you manage to bring enough traffic on your blog and have gotten enough subscribers, you send out your messages in a more personalized way for connecting with the people. Your customers will feel a sense of connection from the social media business plan you are building, if you send out personalized emails and newsletters regularly.

The bloggers from our OGS Capital team will suggest a complete guideline about blogging for your online marketing venture. This guideline will have practical tips to follow and create a hype for your social media business plan .

Community building

Brands encourage and spread a sense of community through their social media marketing channels. People will share good reviews regarding your social media marketing channels if your services are good enough. Their feedback will create reinforcement and as a result of this, maximum number of people will come to know about your startup. This would create a multiplier effect in your efforts of marketing.

The strategies suggested by our social media marketing experts will create an engaging community for your newly started social media business plan . It would have a better chance of buzz in the online marketing niche.

ROI – A key online tool:

The motive behind making your social media marketing platforms running is to help generate revenues for your social media business plan . Making of all the posts, sharing content, keeping a count of your followers, noticing about peak timings of the followers of your online marketing business; all these aspects integrate to form the ways through which you can monetize this whole idea. This is where return on investment comes in.

Return on Investment is an indicator that highlights the monetary aspects of the social media marketing platforms for businesses. The social media marketing analysts keep the track of such monetary benefits against the campaigns they create on social media. After all, eventually, you are liable for reporting management about the amount of revenue collected via social media marketing strategies.

The quantification of your results into numbers says a lot about your progress. While calculating return on investments, you should ensure that your revenues are not negative. The time you are using in making online marketing campaigns, the message you are trying to spread, the recognition you want to establish must have an objective of return attached to it. There are various tools online that are used to calculate ROIs on specific campaigns of online marketing venture. They are either paid or free to use, depending upon the level of services you are obtaining. Our social media business plan experts will make use of such tools for evaluating the results for you.

SWOT analysis of a Social Media Business

SWOT is a technique that gives an in depth analysis about your social media business plan and what could be its scope. The strategy makers make the use of this tool to assist businesses in analyzing its various aspects. The SWOT analysis of the marketing plan of online marketing industry is unpredictable and has been described as below:

The past decade has been an exceptional one for social media marketing when it comes to achieving popularity. It has become a need for businesses to have a social media presence for tapping the audience globally. Even the trend of opening up social media business plan is on the rise if one wants to have a business in this industry. Furthermore, the online marketing business does not require initial capital, which is a huge plus if you are just starting out. You can begin with very meager investment if your planning is on point.

You do not need a large amount of money to set this up, instead the only thing you will need is your time and devotion in crafting campaigns. Gathering an engaging community with the help of online marketing strategies is also a big advantage which lets you market your venture to a wider audience. You can have a direct contact with the online community and a chance to build a rapport with them if your followers and subscribers are on social media marketing pages. Out of all the advantages that have been observed, using your social media marketing channels as a platform for publicity has been the best one so far. This single platform has the potential to serve the purpose of two different dimensions of business; this saves you from an additional cost of PR. A social media business is no less than the traditional media where you can advertise the products and service of the business with little amount of money.

Also, the rising trend of mobile apps cannot be ignored. The integration of social media businesses with mobile application software is at its peak. The access to mobile apps is easier than web; therefore, they are an easiest medium for being closer with people. The social media marketing companies are making the most of this trend. They have made it a source of their revenue stream.

The ease with which people can access social media marketing channels on cell phones is astonishing. People only have to pick their mobile and check the updates of online marketing channels they find on it. As a company, it’s your job to ensure that updates of your social media business plan get to their apps as well. The content should also be easy to read on both mobiles and web apps.

The social media venture should have interesting engagement building plans for the businesses, they are most likely to hire you as the permanent social media outsourcing partners which will reap several benefits for your social media business plan in the longer run. It is simple, creative and an emerging industry for the people looking forward to be an entrepreneur. The future is of social media marketing industry and businesses would most likely to outsource this operation to social media business plan ventures that are solely work for online marketing industry.

social media business plan pdf

Even though, this industry has many advantages but the fact that they come with a certain price cannot be ignored. First of all, the fact that it takes a lot of convincing to businesses about importance of social media marketing channels for more profitability and wider reach. The idea of social media marketing is still alien to few people. They do not find it as a necessary aspect for the grooming of businesses. They see it as an overhead cost that is adding nothing to the overall profitability. This can be a biggest drawback for this industry.

Another weakness of this this sector includes maintaining the retention of the follower. The retention rate in social media marketing is quite less. You have to keep evolving your engagement strategies religiously in order to keep your audience hooked to your social media marketing channels otherwise they will lose interest really quick. Your content must be timely and interesting enough to keep them interested in your brand so they look forward to your updates. Your responsiveness has to be hundred percent in order to reply to their queries in no time otherwise the audience will get offended by not having their concerned answered. These things require playing an active role. A little mistake from your side would result in losing their interest right away.

Another concern that matters a lot in this regard is the balance that you try to create between your efforts and results. Sometimes your strategy to obtain the results do not work. Especially when a venture is just getting started. It becomes quite difficult to obtain results in the beginning no matter how well-crafted your strategies are; as social media is unpredictable at times. The key is to be patient with the results. You have to be regular with your messaging.

Opportunities

The social media industry is full of many opportunities that can yield remarkable results for any business. It serves as a platform to reach wider audience; those places where it is difficult to reach can also be accessed with the help of well-designed social media messaging. The online presence of your social media business  holds a lot of importance for the online community who is eager to know about your startup and what it offers.

You will found a huge opportunity of expansion within this business. You can team up and collaborate with different big companies to help them strategize their social media channel. Your business has very minimum chances of not progressing as the social media marketing is a kind of trend that will be very popular in the future.

You can virtually penetrate into new geographical region for the sake of marketing of your social media business . It is easier to get access to as many people as you can with the help of these channels. Not only you can build relationship with your online audience regardless of geographical boundaries but you also have an opportunity to deliver the message across the borders, wherever the target audience exist.

To top it off, social media is becoming preferred medium for talking with your followers and overall online community. The days of filing a complaint by walking all over to the office are officially gone. You can easily gather information, feedback and complaint from your customer through your social media platforms.

The more followers and subscribers you have on your social media channels, the more it is necessary to get them to engage in your business. Social media is an interactive platform where you have to engage your online community so they can be converted into your customers eventually. This conversion requires to keep in touch with your online community and listen to their concerns regularly. It should come under your knowledge that what they are talking about your business, otherwise you can never figure out the areas on which you need to work.

Social media industry has paved the way for the establishment of whole new industry for businesses; that is, digital marketing industry. Emerging entrepreneurs and people with technical understanding of online world have found this opportunity quite appealing and have been entering the field since the inception of this industry. Digital marketing industry is an umbrella term that incorporates complete social marketing in itself along with few more prerequisites.

The biggest threat in this domain is the increasing competition that your social media business plan most likely to face. People have been adapting to the disruptive innovation changes and utilizing the most of it. The campaigns you have been promoting can be copied or your competitors can come up with even more influential campaign which could attract your customers.

Another threat that exists in this particular sector is the spamming of messages. People sometimes dislike the bombardment of messaging and it is a biggest turn off for your startup. You have to make sure when is the right time to deliver the updates and it should not be too frequent. The sponsored posts have its own drawbacks. It does not build a good image of brand thereby putting people off from following your posts on social channels.

Download Social Media Business Plan Sample in pdf

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ProfitableVenture

Social Media Marketing Agency Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Advertising & Marketing

Are you about starting a social media marketing agency ? If YES, here is a complete sample social media marketing business plan template & feasibility study you can use for FREE .

One of the things that have set the present age apart like never before is the advent and continuous development of the social media. The social media indeed have come to stay and more and more people have taken to the internet to promote a whole lot of areas; from your personal life, to the business side of life.

The social media will continue to be handy. This is no wonder that several businesses have gone ahead to sprig up. If you do not have an idea of how to write a business plan, then you may want to consider using a template like this;

A Sample Social Media Marketing Business Plan Template

1. industry overview.

Over the years, loads of stuffs have changed especially the way businesses are conducted and the marketing strategies that people employ to market their goods and services. The advent of the computer and later the internet gave a whole new definition of how things are supposed to be done in our world.

Social media marketing is one of the fruits of the internet and for sure it has enabled loads of entrepreneur to launch multi-million dollars international businesses; businesses with clientele base that cut across geographical boundaries.

Social Media Marketing in its simplest term is the process of pulling website traffic or attention through social media sites; they achieve this by creating content that attracts attention and encourages readers to share it across their social network platforms.

One of the major purposes of leveraging on Social Media in marketing is that it covers a wide range of target market compared to other marketing tolls.

The Social Media Marketing industry comprises of social networking website publishers and developers as well. It is important to state that the industry does not include companies who majorly specialize in developing video games, internet content, online dating websites or online forums et al.

The Social Media Marketing industry is quickly expanding as a share of the economy. Before the year 2022, the Social media marketing industry value added, which represents its contribution to the economy, is projected to grow annually at a 26.2 percent rate.

In the meantime, GDP growth is forecast to increase at a 2.2 percent average rate per year over the same 10 year period. The growing trend which makes it easier for people to spend more time on the internet especially on social networking sites is a major boost in the revenue generated by social networking marketing companies.

It is not common to find companies in this industry generating an increasing amount of advertising revenue per user by developing targeted advertising platforms and tools to measure the effectiveness of advertising.

Statistics has it that the Social Media Marketing industry in the united states of America, is worth $11bn, with an estimated growth rate of 25.4 percent. There are about 5,607 registered and licensed social media marketing companies in the United States and they are responsible for employing about 66,623 people.

Companies that are into social media marketing make use social media platforms to create buzz, attract online traffic to their websites and the sell their products or services to their target market / customers.

As a matter of fact, social media marketing is perhaps the only form of marketing that can profile consumers at each and every stage of the consumer decision journey. Marketing through social media is just the way to go if indeed you want to push out your product and services to the entire globe.

When compared to traditional media that are often too expensive for start – ups and even SMEs, a social media marketing approach does not require expensive and out of – reach budgeting. This is why companies make use of platforms such as Facebook, Twitter, YouTube, LinkedIn and Instagram et al in order to reach a much wider target market as against making use of mainstream marketing tools which are expensive.

Over and above, social media marketing has become an important tool for promoting ones businesses as it relates to products and services all over the world, not only to sell to customers, but also to engage them. It is now easier for organization to expand their market from local level to national and even international markets with minimum capital investment.

2. Executive Summary

Grapevine Marketing Consulting™, LLC is a U.S based and world class social media marketing company. We have been able to secure a standard and well – positioned office facility in a central business district in Cape May New Jersey.

We are a social media marketing company that is set to compete in the highly competitive social media marketing industry not only in the United States market, but also in the global market because our clientele base will not be restricted to just businesses and organizations in the United States.

Grapevine Marketing Consulting™, LLC will offer robust social media marketing services to both corporate organization and individuals. We will offer services such as Communication services, Professional services, Blogging services, Specialty services, Entertainment services and Social media consulting and advisory services.

Our business goal is to become one of the leading social media marketing companies in the United States of America with high profile corporate and individual clients scattered all around the world. Our workers are going to be selected from a pool of talented and highly creative social media marketing experts in and around New Jersey and also from any part of the world as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading social media marketing companies in the United States and throughout the globe.

At Grapevine Marketing Consulting™, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Grapevine Marketing Consulting™, LLC is founded by Phil Montgomery and his friend and business partner for many years Sol Walker. They have a combine experience that revolves around market researching, sales, web designing, graphic designing, corporate branding and advertising and business management et al.

3. Our Products and Services

Grapevine Marketing Consulting™, LLC was established with the aim of maximizing profits in the Social Media Marketing industry. We want to compete favorably with the leading social media marketing companies in the United States of America and the world which is why we have but in place a competent team that will ensure that we meet and even surpass our customers’ expectations.

We will work hard to ensure that Grapevine Marketing Consulting™, LLC do not just work for clients in the United States of America, but also for clients in other parts of the world. Our products and services are listed below;

  • Communication (advertising and branding) services
  • Professional services
  • Blogging services
  • Specialty (image/profile boosting for individual clients) services
  • Entertainment services
  • Social media management services
  • Social media marketing consulting and advisory services
  • Other social media marketing related services

4. Our Mission and Vision Statement

  • Our vision is to establish a standard and world class social media marketing company whose services and brand will not only be accepted in the United States of America, but also in other parts of the world.
  • Our mission is to provide professional and highly creative result oriented social media marketing services and other related services that will assist businesses, individuals and non-profit organizations in promoting their brands and reaching out to a wide range of potential customers all over the globe.
  • We want to build a social media marketing company that can favorably compete with other leading brands in the social media industry.

Our Business Structure

Grapevine Marketing Consulting™, LLC, is a social media marketing company that intend starting small in Cape May, but hope to grow big in order to compete favorably with leading social media marketing companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Grapevine Marketing Consulting™, LLC, we will ensure that we hire people that are qualified, hardworking, creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer
  • Creative Director

Human Resources and Admin Manager

  • Sales and Marketing Executive
  • Web Designer cum Graphic Artist
  • Content Creator/Online Traffic Generator

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Creative Director:

  • Serve as project manager of the organization; works directly with employees
  • Responsible for designing concepts and winning business proposals for the organization
  • In charge of copy writing and laying out chronological advertisement plans
  • Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
  • Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
  • Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
  • Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
  • Maintains quality service by establishing and enforcing organization standards.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
  • Make certain that operations and marketing department perform efficiently, coordinate employee efforts, and facilitate communications between management and employees
  • Ensures that the organization work in line with international best practices.
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversee the smooth running of the daily office and factory activities.

Sales and Marketing Manager

  • Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Model demographic information and analyze the volumes of transactional data generated by customer
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develop, execute and evaluate new plans for expanding increase sales
  • Create new markets cum businesses for the organization
  • Empower and motivates the sales team to meet and surpass agreed targets

Accountant/Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for Grapevine Marketing Consulting™, LLC
  • Serves as internal auditor for Grapevine Marketing Consulting™, LLC

Web Designer cum Graphic Designers

  • Liaising with clients to determine their requirement and budget
  • Responsible for Optimizing Website Functionality for owners of existing websites
  • Responsible for Search Engine Optimization Services and Code Writing Services
  • Responsible for developing concepts, graphics and layouts for product illustrations, company logos, and websites
  • Responsible for managing client proposals from typesetting through to design, print and production
  • Responsible for preparing drafts or material based on an agreement brief.
  • Research and advice the organization on style, genre and other trendy info as it relates to social media marketing.

Content Creator/Traffic Generator

  • Responsible for creating content/buzz words that will help attract traffics
  • Responsible for Search Engine Optimization (SEO)
  • Responsible for engaging internet users to get help statistics and leads
  • Liaising and working effectively With other staff members to generate sales for our clients
  • Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the creative director in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries.

6. SWOT Analysis

Grapevine Marketing Consulting™, LLC engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured social media marketing business that can favorably compete in the highly competitive social media marketing industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Grapevine Marketing Consulting™, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Grapevine Marketing Consulting™, LLC;

Our core strength lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient social media marketing expert, a team with excellent qualifications and experience various niche areas in the social media marketing industry and other related industry.

Aside from the synergy that exist in our carefully selected social media marketing experts, our services will be measurable, result driven and guided by best practices in the industry.

As a new social media marketing company in Cape May – New Jersey, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive social media marketing industry; that is perhaps our major weakness.

Another weakness is that we may not have the required cash to pump into promoting our business especially via main stream media (TV, Radio and Newspapers et al) the way we would want to.

  • Opportunities:

No doubt, the opportunities available in the social media marketing industry is massive considering the number of individuals and corporate organizations with active presence on the internet and of course the pretty large numbers of people who visit the internet/social media platforms on a daily basis. As a standard and world class social media marketing company, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a social media marketing company in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

  • Market Trends

The growing trend which makes it easier for people to spend more time on the internet especially on social media networking sites is a major boost in the revenue generated by social networking marketing companies. It is not common to find players in this industry generating an increasing amount of advertising revenue per user by developing targeted advertising platforms and tools to measure the effectiveness of advertising and marketing.

This has indeed changed the ways that organizations approach to interact with customers, as a substantial percentage of consumer interactions and profiling are now being carried out over online and social media platforms with much higher visibility.

Another important factor worthy of mentioning in this industry is that the target market keep expanding, people and organizations are now seeing the need for them to have an official website and also to engage the services of social media marketing experts either in branding or packaging their products and services or in helping them directly sell their products and services to their targeted market.

Another common trend in the social media marketing industry is that, most social media marketing firms no longer settle for clients within the location where their physical office is located but also from any part of the world. The truth is that with the advent of the internet, it is now easier for a social media marketing company to work for clients in any part of the world.

A social media marketing company can be located in the United States of America and have their biggest client in United Arab Emirates or in China. Many thanks to the power of the internet which has brought the world closer to us. Lastly, the social media marketing industry will continue to evolve due to the advancement of computer technology and software applications designs et al.

8. Our Target Market

Before starting our social media marketing business, we are certain that there is a wide range of both corporate and individual clients who cannot successfully run their businesses without the services and support of a social media marketing company.

In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know can’t afford to do without our services. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations of our clients

Below is a list of the people and organizations that we have specifically market our services to;

  • Banks, Insurance Companies and other related Financial Institutions
  • Blue Chips Companies
  • Corporate Organizations
  • Manufacturers and Distributors
  • Real Estate Owners, Developers, and Contractors
  • Research and Development Companies
  • The Government (Public Sector)
  • Schools (High Schools, Colleges and Universities)
  • Celebrities, Politicians, Public Figures and Public Speakers
  • Sport Organizations
  • Religious Organizations
  • Political Parties
  • Television Stations
  • Printing Press (Publishing Houses) and Authors
  • Branding and Advertising agencies
  • Aspiring celebrities
  • Entrepreneurs and Start – Ups

Our Competitive Advantage

Surviving in the business world as a social media marketing company requires more than, your expertise, knowing how to conduct your business but also how to network with key people that matters; decision makers that can decide who will get a contract or a business deal.

We are quite aware that to be highly competitive in the social media marketing industry means that you are not only expected to be able to deliver consistent and excellent services, but you must be result driven and able to meet set targets. No one would want to continue to hire your services if don’t always meet up with the target sales the organization intends to generate when they hired you.

Our competitive advantage lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient social media marketing expert, a team with excellent qualifications and experience various niche areas in the social media marketing industry and other related industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups social media marketing businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Grapevine Marketing Consulting™, LLC is established with the aim of maximizing profits in the social media marketing industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients.

Grapevine Marketing Consulting™, LLC will generate income by offering the following social media marketing services and other related services;

10. Sales Forecast

One thing is certain, there would always be corporate organization and individual who would need the services of social media marketing firms to help them increase sales or promote their brands.

We are well positioned to take on the available market in social media marketing industry and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six month of operations and grow our social media marketing company to enviable heights.

We have been able to critically examine the social media marketing space and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection are based on information gathered on the field and some assumptions that are peculiar to similar startups in Cape May – New Jersey.

Below is the sales projection for Grapevine Marketing Consulting™, LLC, it is based on the location of our business and of course the wide range of our services and target market;

  • First Year-: $200,000
  • Second Year-: $500,000
  • Third Year-: $750,000

N.B -: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same social media marketing services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition in the social media marketing industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the social media marketing industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Grapevine Marketing Consulting™, LLC.

Our corporate goal is to grow Grapevine Marketing Consulting™, LLC to become one of the leading social media marketing brands in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but also in other parts of the world.

Grapevine Marketing Consulting™, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our social media marketing company by sending introductory letters alongside our brochure to individuals, corporate organizations, religious organizations and key stake holders.
  • Promptness in bidding for social media marketing contracts from the government and other cooperate organizations
  • Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local expos, seminars, and business fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still deliver excellent design and services
  • Leverage on the internet to promote our business
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our in house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our web cum graphic design company.

Below are the platforms we intend to leverage on to promote and advertise Grapevine Marketing Consulting™, LLC;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events/programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
  • Install our Bill Boards on strategic locations all around Cape May – New Jersey.
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations by calling them up and informing them of Grapevine Marketing Consulting™, LLC and the services we offer
  • List our web cum graphic design company in local directories / yellow pages
  • Advertise our social media marketing company in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

At Grapevine Marketing Consulting™, LLC we will keep the prices of our services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services. In addition, we will also offer special discounted rates to all our customers at regular intervals.

We are aware that there are some one – off jobs or government contracts which are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

  • Payment Options

At Grapevine Marketing Consulting™, LLC, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a social media marketing company; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup Grapevine Marketing Consulting™, LLC in the United of America;

  • Business incorporating fees in the United States of America will cost – $750.
  • The budget for Liability insurance, permits and license will cost – $3,500
  • Acquiring an office space or warehouse that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $100,000.
  • Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
  • Amount required to purchase the needed software applications – $ 3,500
  • Launching an official Website will cost – $500
  • Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand (250,000) U.S. dollars to successfully set – up a medium scale but standard social media marketing company firm in the United States of America.

Generating Funding/Startup Capital for Grapevine Marketing Consulting™, LLC

Grapevine Marketing Consulting™, LLC is a business that will be owned and managed by Phil Montgomery and his friend and business partner for many years Sol Walker. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $85,000 and soft loan from family members $15,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Grapevine Marketing Consulting™, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our social media marketing services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Grapevine Marketing Consulting™, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check:>Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Securing a standard office facility for our studio: Completed
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the business: Completed
  • Secure trademark for our products: In Progress
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
  • Creating Official Website for the business: In Progress
  • Creating Awareness for the business: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in various industries: In Progress

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Step 1: set social media marketing goals that align with business objectives, step 2: learn about the target audience, step 3:  select platforms where your audience are, step 4: design, create, and curate engaging social media original content, step 5:  amplify distribution and make your social media presence felt, step 4: execute, assess, and tweak strategy where needed.

  • Social networking sites where users connect with people they know or interact with celebrities and influencers, as well as brands online. Facebook, Twitter, and LinkedIn are some of a few examples of this type of platform.
  • Media sharing networks are used to share photos, videos, and other media online. An example of this is Youtube and Instagram.
  • Discussion Forums like Reddit and Quora are examples of discussion forum sites that allow users to post, share news, ideas, and opinions about a topic, and discuss them with other users. 
  • Bookmarking and content curation networks are social media sites that let users discover, save, and share new content. Pinterest, Imgur, Flipboard are examples of these sites.
  • Interest-based networks are sites that connect people with others around shared interests and hobbies. An example of which is Goodreads, a website that connects book-lovers.
  • Social shopping networks help their users spot new trends, follow brands, share great finds, and directly purchase products. Etsy and Amazon are examples of these types of networks. 
  • Written posts such as blogs, articles, guides, etc.
  • Videos and Images
  • Video Stories and Live Videos
  • Infographics
  • Testimonials and reviews
  • Contests and Announcements

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2024 Social Media Post Design Ideas and 100+ Free Templates

Follow these social media post design tips to make your feed stand out — and use our free templates to start creating engaging content ASAP.

cover image

Table of Contents

Great social media stands out , and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand, and your social media post design should reflect that.

We’ve got the resources to help you get the most out of every post (that rhyme was by design), on Instagram, Facebook, TikTok, Linkedin, and beyond. Think real examples, expert advice, tons of social media post templates, and recommendations for the apps that will make you feel like a graphic design champ.

social media business plan sample

Create. Schedule. Publish. Engage. Measure. Win.

10 social media post design ideas for 2024

Let’s start with some proof: these brands have the art of social media design on their side. Here’s how they did it.

1. Keep it simple

When you’re designing social media graphics for your business, clarity is important. Don’t get bogged down in the colours, graphics or text—sometimes, less is more.

View this post on Instagram A post shared by Contemporary Art Gallery (@cagvancouver)

Take this “We’re Hiring” announcement, for example. The text is conspicuous, the colour palette is minimal and the message is extremely clear.

Why this works:

  • The image itself is meant to catch the eye and intrigue viewers, so only essential information is included.
  • For those interested in the post, there are more details within the caption.
  • The caption directs traffic to the link in bio, keeping all the nitty gritty (and not as pretty) information off of the feed.

2. Post a scrolling panorama carousel

This one’s for the ‘gram only. Instagram carousels are engagement magnets (on average, they get 3 times the engagement of a regular post) and also fantastic opportunities for creative design.

View this post on Instagram A post shared by Olivia Rodrigo (@oliviarodrigo)

You can treat an Instagram carousel like a panorama (like Olivia Rodrigo’s social team did above) and create one long, scrollable image by editing together several still photos.

Psst: there’s apps for that—check out the last section of this post for details.

  • The first image in the carousel is cut off, prompting your audience to scroll to the right and interact with your post for longer.
  • You can fit more into each post, and are not obligated to follow Instagram’s regular dimensions for still photos.
  • It’s just plain artsy! Even though it’s not super technical, this is an impressive way to post photos—low effort, high reward.

3. Design an album or series of posts

Give your feed a cohesive vibe by designing a group of posts in a similar fashion (the templates mentioned in the following section are an excellent beginner design tool).

  • The images have similar colour stories and use identical fonts and layout styles, so clearly look like part of a set.
  • Each individual image can also exist independently (you don’t need to see them all to “get it”).
  • The text is short, sweet and clever—it spotlights the product but doesn’t come across as a traditional advertisement.

4. Create graphics with user-generated content

Work smarter, not harder. Instead of starting a post from scratch, try recycling positive reviews, comments and DMs and sharing them as content.

View this post on Instagram A post shared by Function of Beauty (@functionofbeauty)

You can do this by screenshotting great reviews or repurposing the text entirely—this hair care brand did the latter. In the above post, words from happy customers appear like text messages (meaning, yeah, the social media manager was probably texting themselves for content… you gotta do what you gotta do).

  • Real reviews from real people help to authenticate your brand.
  • You don’t have to do your own copywriting—let the customers do the work.
  • You can design the UGC to fit with your brand’s aesthetic.

5. For info dumps, go monochrome

This event post, for example, contains a lot of information: the when, where and what to bring all need to be clear to the viewer. The all-blue colour palette ensures that the text, graphics and maps are prominent.

  • The blue-on-blue colour palette is appealing to the eye.
  • The information is easy to interpret.
  • The single image contains all of the information, making it very sharable (like a party invitation).

6. Cover your carousels

Another carousel tip: because the first photo in your carousel is the only one that appears on your Instagram grid , that first design should “sum up” what’s to come. Think of it like the cover of a book.

View this post on Instagram A post shared by The Main (@themain)

This media outlet directs traffic to its website through engaging Instagram posts, and the above example shows how effective the first photo can be. The first photo displays an image, the story’s headline and the brand’s logo — a perfect snapshot of the story. From there, audiences can scroll through to find more photos, a quote, an excerpt from the story and even a graphic just directing traffic towards the website.

  • The most aesthetic image is the first one in the carousel.
  • The less beautiful (but more information-heavy) images are “covered” by the first photo.
  • The brand is able to share lots of different styles of posts but still maintain a cohesive grid aesthetic.

7. Dress up the numbers

This Linkedin post walks the walk. The company’s use of hi-resolution photos, clear branding and modern fonts make the numbers look beautiful.

  • Hi-res images and negative space keep the information from being too overwhelming.
  • The most important figures are largest and most prominent.
  • This looks like it was ripped straight from a report (in fact, it probably was) and gives off an insider, exclusive vibe, even though it’s public.

8. Get creative with stickers

Most social media apps offer stickers to jazz up your posts, but you don’t have to use them the way they were meant to—after all, rules were made to be broken.

View this post on Instagram A post shared by Coco都可-Vancouver (@cocovancouver)

Instagram’s question stickers, for instance, are interactive when they’re incorporated into stories. But this bubble tea brand instead used the sticker as a graphic on an Instagram post. It can’t be directly typed in, but it still asks a question and prompts followers to comment.

  • The question sticker is familiar to Instagram users—they recognize that the brand is asking them to engage.
  • The company’s branding is all over this image (there’s no question who the post belongs to) and the product is clearly displayed.
  • The question asked is succinct and requires a low-effort answer, making viewers more likely to take the time to reply to it.

9. Chart it out

Charts, graphs and diagrams might not seem exciting, but they can be very engaging when designed thoughtfully and directed towards a specific audience.

View this post on Instagram A post shared by Converse (@converse)

This Venn diagram by Converse is simple and aesthetically pleasing. It shows off three styles of shoes in a single post, and leans into a silver theme.

  • Diagrams aren’t nearly as common as photos, so this method of sharing information is refreshing for viewers.
  • The theme—all silver everything–is used in both the background and the product images, creating a cohesive sparkling design.
  • There isn’t too much info presented here (an overly complicated graph or diagram may overwhelm the user).

10. Embrace the memes

Creating social media content doesn’t always require design talent. Here’s some amazing news: not only are memes very effective marketing tools, but you don’t need to have an eye for graphic design to create them. In fact, bad graphics are part of the charm.

View this post on Instagram A post shared by Wendy's 🍔 (@wendys)

Meme queen Wendy’s is a perfect example. The memes may be blurry, they may be poorly edited, they may have nonsensical captions (like “ My hands so her hands look like can look like this this ”) but boy, are they shareable.

  • Memes don’t feel like ads—users will share them because they find them funny, and the marketing is just a bonus.
  • The post isn’t too polished; it comes across as authentic and real.
  • The content communicates a timely idea (the vanilla frosty is temporarily back) and the meme embraces the urgency of the situation.

Free social media post design templates

Instagram post templates.

From vintage and dreamy to modern and bold, these 15 Instagram post templates will help get those creative juices flowing. The free Canva templates (Canva, we <3 you) have 5 different aesthetics, and each contain building blocks for three kinds of posts: giveaways, lists and messages.

The “message” could really be any decent-sized chunk of text—think a note from a company founder, an awesome customer review or even a business-related announcement that you want to jazz up.

These templates are all square, sizing up at 1080 x 1080 pixels.

Instagram post templates designed on Canva with giveaway messages

Instagram carousel templates

No more horseplay—it’s time to get serious about carousels. We’ve got 20 Instagram carousel templates to help boost your engagement (carousel posts get 3 times the engagement , on average, than a single photo post). After all, we all know how tempting swiping left is.

The Instagram carousel templates are offered in five different aesthetics (think “DJ” and “floral”) and each has four slides. There’s space for quotes, photos and lists. Like the post templates, these carousel templates are square and measure 1080 x 1080 pixels.

Instagram carousel templates

Instagram collage templates

Artsy alert. If you’ve got a lot of great photos to share, collage posts are the ideal more-is-more solution. To get you started quick and easy, here’s five Instagram post collage templates and five Instagram story collage templates offered in a range of different styles.

Instagram collage templates with colour themes

Hot tip: If you find the elements in these collage templates don’t fit with the look of your photos, you can easily make the elements match your uploaded photos using the “photo colours” option.

How to use photo colours on Canva

This goes for any Canva template, of course: templates were made to be modified.

Instagram Story templates

This one’s a beast. Not only do we have 72 Instagram Story templates at your fingertips, there’s also 30 aesthetic Instagram Story background templates for your consideration.

That’s 102 total (for you visual learners out there, that’s one more dalmatian than Cruella de Vil had).

The Instagram Story templates are offered in four themes, and each theme has 18 templates offering a range of text styles and spots for photos.

Instagram story templates about me and ask me anything

The background templates are more basic: cool images that you can layer your own content on top of, like a not-so-blank canvas.

Both sets of templates are sized at the standard dimensions for an Instagram story: 1080 x 1920 pixels.

Instagram Reels and TikTok templates

Design isn’t just for still photos, of course. Putting together Instagram Reels takes a discerning eye—or a really excellent template. Here’s four IG Reel templates with modern text, transitions and timing so you can edit like a pro. Psst: Reels and TikToks have the same specs, so you can use these templates for the ‘Tok, too.

Instagram Reel Templates Launching Soon Floral and Jewelry boutique

Oh, and don’t forget Reel covers (that’s the still image that shows up when you look at your Reel on your grid or on the Explore page). Well-designed Reel covers truly elevate your brand… and we’ve got 5 Reel cover templates to kick your social media game up a notch.

Instagram ad templates

Instagram ad templates

Pinterest templates

And last but certainly not least, there’s these 10 pin templates perfect for the picky Pinterester. They all happen to be very food-focused (for now, until you modify them with whatever gorgeous photo assets you have on hand) so don’t edit on an empty stomach.

Each measures 1000 x 1500 pixels.

Pinterest pin templates with food and baking

The best apps for designing social media posts

These user-friendly apps can help you create beautiful posts without breaking a sweat.

In case you didn’t get the vibe from the hundreds of examples listed above: we love Canva. Even if this graphic design rockstar of an app wasn’t integrated with Hootsuite ( and it is ), we’d be singing its praises for the huge image library, awesome fonts and foolproof user interface. It’s a lifesaver and it’s free (heck yeah).

Adobe Express

Adobe Express uses AI to expertly recommend templates and remove image backgrounds (as well as all the standard cropping, resizing, filtering and photo editing software that’s classic for design-focused apps). Think Photoshop, but mobile-friendly.

Adobe express design Late Night Ramen

Panorama Scroll Carousel Maker

We waxed poetic about scrolling panoramas earlier in this blog post… but actually making those super-aesthetic posts is harder than it looks. To prevent a cropping disaster, try an app like Panorama Scroll Carousel Maker. Its main purpose is (you’ll never guess) creating flawless scrolling panoramas. Engagement, here you come.

Panorama scroll carousel maker

Save time managing your social media channels with Hootsuite. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today.

Do it better with Hootsuite , the all-in-one social media tool. Stay on top of things, grow, and beat the competition.

Become a better social marketer.

Get expert social media advice delivered straight to your inbox.

Alyssa Hirose is a magazine editor, playwright, comedian and comic artist based in Vancouver, B.C. She attributes her great sense of humour to 9 years of braces and good ol' elementary school bullying (unrelated, unfortunately).

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