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School Business Plan Template

Written by Dave Lavinsky

private school business plan

School Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their schools.

If you’re unfamiliar with creating a school business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a school business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your school as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a school or grow your existing school, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your school to improve your chances of success. Your school business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Schools

With regards to funding, the main sources of funding for schools are donations and gifts, tuition, personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for schools.

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How to write a business plan for a school.

If you want to start a school or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your school business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of school you are running and the status. For example, are you a startup, do you have a school that you would like to grow, or are you operating a chain of schools?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the school industry.
  • Discuss the type of school you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of school you are operating.

For example, you might specialize in one of the following types of schools:

  • Private K-12 school : this type of school typically charges tuition, and may be affiliated with a religious organization, or specialize in a particular learning method.
  • Charter school: this type of school offers primary or secondary education for a tuition, and may receive some public funding, and/or donations. These schools require their students to take state-mandated exams.
  • Special subject school: this type of school specializes in teaching a specific subject, such as driving, first-aid, self-defense, fine arts, language, or general tutoring.
  • Preschool: this type of school typically serves children who are aged 3 and 4. These schools prepare young children to enter formal education, and are funded by some combination of tuition, donations, and government grants.

In addition to explaining the type of school you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of students served, the number of students accepted into elite formal education institutions, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the school industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the school industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your school business plan:

  • How big is the school industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your school? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your school business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families with elementary-aged children, families with high-school-aged children, families with preschool children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of school you operate. Clearly, families with high schoolers would respond to different marketing promotions than families with preschoolers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other schools.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes public schools, virtual schools, and families who do homeschooling. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of students do they serve?
  • What type of school are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide specialized instruction, either in subject or in method?
  • Will you offer courses or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a school business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of school that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide religious-focused K-8 education, college preparatory courses, or single-subject instruction like driving or fine arts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the courses and/or extracurricular activities you offer and their prices.

Place : Place refers to the site of your school. Document where your company is situated and mention how the site will impact your success. For example, is your school located in a growing neighborhood, in the city center, or will you operate purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your school marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your school, including answering calls, planning and delivering instruction, applying for grants, fundraising, performing administrative tasks, overseeing instructors, handling discipline, scheduling and monitoring extracurricular activities, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to enroll your Xth student, or when you hope to reach $X in revenue. It could also be when you expect to expand your school to a new city.  

Management Team

To demonstrate your school’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing schools. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in running a school or experience with public school administration or who has served on a public school board.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you enroll 100 or 1,000 students per semester, and/or offer extracurricular activities? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your school, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a school:

  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your school location lease or a list of elective courses or extracurricular activities you will offer.  

Writing a business plan for your school is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the school industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful school.  

School Business Plan FAQs

What is the easiest way to complete my school business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your school business plan.

How Do You Start a School?

Starting a school is easy with these 14 steps:

  • Choose the Name for Your School
  • Create Your School Business Plan
  • Choose the Legal Structure for Your School
  • Secure Startup Funding for Your School (If Needed)
  • Secure a Location for Your Business
  • Register Your School with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your School
  • Buy or Lease the Right School Equipment
  • Develop Your School Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your School
  • Open for Business

Learn more about   how to start your own school .

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

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School Business Plan

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High demand and a recurring revenue model make starting a school business a lucrative and rewarding profession.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your school business? You’re at the right place. Our school business plan template will help you get started.

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How to Write A School Business Plan?

Writing a school business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Educational programs & services:.

Highlight the school services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of school business you run and the name of it. You may specialize in one of the following school businesses:

  • Public schools
  • Private schools
  • Charter schools
  • Magnet schools
  • Virtual or online schools
  • Boarding schools
  • International schools
  • Religious schools
  • Describe the legal structure of your school, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established school, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your school business plan::

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to students. To write this section should include the following:

Describe your school services:

Mention the school services your business will offer. This list may include services like,

  • Education programs
  • Extracurricular activities
  • Counseling & Guidance
  • Special education services
  • Transportation services
  • Food services
  • Testing and assessments

Describe specialized programs:

Student leadership programs, additional services:.

In short, this section of your school plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your school business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your school business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & software:.

Include the list of equipment and software required for school, such as whiteboards & projectors, student information systems, learning management systems, communication & collaboration tools, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your school business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your school, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your school business plan should only include relevant and important information supporting your plan’s main content.

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This sample school business plan will provide an idea for writing a successful school plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our school business plan pdf .

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Frequently asked questions, why do you need a school business plan.

A business plan is an essential tool for anyone looking to start or run a successful school business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your school.

How to get funding for your school business?

There are several ways to get funding for your school business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your school business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your school business plan and outline your vision as you have in your mind.

What is the easiest way to write your school business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any school business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Plan template bundle, education business plan template bundle, 25+ school business plan templates in doc | pdf, 1. bible school business plan template, 2. school business plan template, 3. music school business plan template, 4. simple middle school business plan template, 5. free self-sufficient school business plan template, 6. free primary school business plan template, 7. free basic school business plan worksheet, 8. free sample primary school business plan template, 9. free school admission business plan template, 10. free basic primary school business plan, 11. community school business plan with executive summary, 12. free preschool daycare / childcare business plan, 13. free students secondary school business plan, 14. free business plan for charter schools template, 15. free independent public school business plan, 16. free draft quarterly school project business plan, 17. hospitality school business planner with introduction, 18. free senior high school business plan template, 19. nursery & primary kindergarten kids school business plan, 20. free school management & business continuity plan, 21. free school education improvement business plan, 22. free school business continuity plan form, 23. free charter school business plan outline, 24. free private school business plan template, 25. free school business lesson plan template, how to create a highly effective preschool business plan, step 1: create the cover page, step 2: create a summary of what you want to build, step 3: give an analysis of the market, step 4: propose how you wish to achieve your goals, step 5: calculate and estimate the costs, what is a perfect business plan, how to make the perfect business plan, step 1: make a proper analysis, step 2: mention purpose, step 3: make a government outline, step 4: try to make an execution, step 5: keep your financial statement, step 6: follow the appendix, plan templates.

A business plan helps you with a new project, product, service, or system when managing a company. Students, teachers, and administrative members can also improve their education for secondary school, primary school , or other preschool kids. Moreover, you can also launch a new course for your private high school and secondary school subjects like music, art, and any lesson. We understand that the content and research take time, so we provide you with school business plan templates .

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How to Write a Business Plan for Daycare and Preschool

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People sitting at a table reviewing business graphs

Writing a daycare or preschool business plan is a big task, but due diligence and hard work will help you understand what you’ll need to launch and run a daycare or preschool successfully.

people sitting around a table reviewing a business graph

What do daycare investors want?

Your local government will have rules and regulations you’ll need to follow as a small business owner and childcare provider. Start by reviewing the childcare licensing guidelines for your state and city. Once you’re clear on licensing guidelines, you’re ready to start writing your childcare business plan.

The purpose of a business plan is to help secure funding. You’ll likely need financing to launch your preschool or daycare, especially if you want to avoid the monthly repayment of a loan. 

Investors provide businesses with money in exchange for partial ownership. As a result, they expect a larger return on their initial investment. Because many investors work in business, they prefer to invest in an established company.

Most investors look for:

Industry background and experience

Financial performance and promise.

Investors want to make money. Therefore, they are more inclined to work with experienced entrepreneurs and business owners to guarantee a return on their investment. 

This might sound discouraging for those with little experience or without a business management background, but the opportunity doesn’t end there. You could consider bringing on a partner with a business background. Additionally, many investors act as a source of business advice. 

You need to demonstrate that your business will make money. Investors will likely want to see signs of business growth before they give you money. 

Additionally, investors will want to know about your financial stability. Questions an investor might ask are:

  • What do you plan to do with the money?
  • Has your business been up or down in recent years?
  • Is your company losing money? Are there signs of growth for the future?
  • How do you plan to repay your investment?

Of course, every investor is different, so they’ll consider various factors. While experience and financial promise are at the top of the list for most investors, they might also look for uniqueness, business readiness, an effective business model, and more.

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Writing a daycare business plan

We’ve discussed licensing and investors. Now, you’re ready to begin the framework of your business plan for daycares and preschools. Here’s what you’ll need to get started:

Business description

Needs assessment, insurance policies, operating policies and procedures, marketing strategy.

Start with the basics: what does your daycare do? Detailing the service you’re offering will help you create a clear business plan. Next, you might want to write some goals or even a mission statement outlining your purpose and motivation.

Start by looking at general daycare or preschool industry trends, then narrow your scope to the preschools or daycares in your local area. Next, you’ll need to figure out who your target customers are and confirm that there is a need for a business like yours in your community. 

Are there a lot of young families in your neighborhood? Are you located somewhere convenient for commuting parents? Does your business offer a specific service that your competitors don’t, like early check-in or extended hours? 

Also, check out the competition. Research the existing daycare or preschool options in your community. Look at current preschool or daycare business plan samples. What makes your daycare or preschool unique? 

Developing detailed budgets will help you run your small business. You’ll need to compare your current cash flow and expenditures to determine whether you’ll make a profit.

Build a budget for unexpected costs. For example, how many children do you need to serve to be able to pay your bills and stay afloat? Child Care Aware of America offers some terrific budgeting resources for this process.

Depending on the type and size of your preschool, you’ll need insurance policies of several different types, including liability, property, workers’ compensation, and business insurance. Check the licensing requirements for guidance in building this part of your preschool business plan.

Create a comprehensive handbook for families and staff that includes you center's policies and procedures. For instance, you'll need to develop an emergency plan , daycare sick policy , and other safety protocols according to your local childcare licensing requirements. 

Your staff handbook will be a helpful resource your employees can reference and include all your employment policies including work and pay schedules, benefits, and information about professional growth and development. You can also include information on your center's philosophy and curriculum, classroom procedures, and expectations for working with children and families.

Your marketing strategy is the key to attracting customers. Decide what type of advertising you will use in front of potential customers. For example, list your school in local directories and participate in parenting and kid-friendly community events. Run a social media campaign focusing on your target population.

Another big part of childcare business marketing is differentiating yourself from other preschools. These days adopting daycare software is a surefire way to attract families with young children. A tool like brightwheel's center management feature will streamline your center's admission process, record keeping, and reporting, saving you up to 20 hours per month. 

You can also use brightwheel for recording and tracking daily events and activities, and sending real-time updates to families throughout the day. It also offers secure, digital check-in/check-out and a paperless billing system. This is a great way to keep your families looped in on daily activities and handle all of your administrative tasks in one place.

Your business is ready!

Writing a business plan can be stressful, but it doesn’t have to be. Once you secure the proper licensing, use the information in this article to guide you through creating a solid daycare business plan that drives investors and financing to your business.

These are just the basics to get you started. For further information, the U.S. Small Business Administration’s website has detailed instructions on creating each necessary part of a successful business plan. 

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10+ Educational Strategic Plan Examples [ College, University, Institute ]

Educational Strategic Plan Examples

Education is key to a good future. This is what a lot of students often hear or are told in order to be motivated to succeed. However, how does one even learn to succeed without any plans to guide them to the right path? When you think about a strategic plan for education, may it be in the form of a university, a college , or an institute, you think of carefully thought out steps to help you find the right path or the right road to reach your goals. With that being said, here are examples of an educational strategic plan that you can download, edit, and use for your purpose and advantage.

10+ Educational Strategic Plan Examples

1. department of educational strategic plan.

department of educational strategic plan

Size: 191 KB

2. Educational Strategic Plan Template

educational strategic plan template

3. 21st Century Educational Strategic Plan

21st century educational strategic plan

Size: 688 KB

4. Higher Educational Strategic Plan

higher educational strategic plan

5. College of Education Strategic Plan

college of education strategic plan

Size: 486 KB

6. Student Educational Strategic Plan

student educational strategic plan

7. Professional Educational Strategic Plan

professional educational strategic plan

8. Educational Strategic Plan Process

educational strategic plan process

9. Special Educational Strategic Plan

special educational strategic plan

Size: 214 KB

10. Faculty of Education Strategic Plan

faculty of education strategic plan

Size: 662 KB

11. Undergraduate Education Strategic Plan

undergraduate education strategic plan

Size: 110 KB

What Is an Educational Strategic Plan?

An educational strategic plan is a document that helps the people running the school to understand what needs to be done in order to achieve their academic goals. This kind of plan shows them the steps and the roads that lead to a better solution and a better educational achievement in a practical and timely manner. In addition, this plan also explains how others can help in order to reach the academic goal. The length of this strategic plan is usually only four pages long but may differ depending on the goal, the objectives, the strategies and the people involved. 

How to Make an Educational Strategic Plan

How to make an effective educational strategic plan ? We know for a fact that an educational strategic plan is made and done when the right people are involved, and all of them share the same goal. To start this kind of plan, here are steps to help you write them.

Step 1: Defining the School’s Goals, Mission and Vision

Start the plan by defining the school’s goals, mission and vision statement. The goal must be simple, practical and easy to understand and do. The mission and vision statement should be about the school, the college, the university or the institution. When you write your mission statement , explain what you are hoping to achieve for the benefit of the people who will benefit from it as well.

Step 2: School Budget and Financial Resources

Next step is to think about your school budget and other financial resources. Since putting up a college or a university is basically like setting up a business, you will also need to think about the budget and other resources to make it a success. Think about the other resources you will need in order to make this educational strategic plan a success.

Step 3: Monitor Any Changes to Your Plan

Monitoring any changes to your action plan is also part of the entire planning. Any changes that have been made, whether it is through progress, an update, or a report, you must make sure to monitor and record it in your strategic plan.

Step 4: Review the Entire Strategic Plan

The last step is to review and proofread your strategic plan. To make sure you have not missed any important detail that will also affect the entire plan.

What is an education strategic plan?

An education strategic plan is a kind of plan that focuses on the wants and the needs of a school and how to achieve the educational goals for that school year. This kind of plan shows them the steps and the roads that lead to a better solution and a better educational achievement in a practical and timely manner.

Why do you need to have a strategic plan for education?

The purpose for making an educational strategic plan is to make sure you and your team will be able to follow the set of roads to take. In order to get an idea on what you can also do to reach the educational goals you set for yourself, for the students, the teachers and the entire school.

What should not be in an educational strategic plan?

Avoid adding objectives that do not match with your goal. As well as avoiding any strategies or solutions that may not reap positive results.

Setting up a school is basically like setting up a business. You go through a lot of brainstorming and ideas in order to formulate a good strategic plan for it. When you think about an educational strategic plan, you know for a fact that you need practical solutions to help achieve your goals.

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Education Consulting Business Plan Sample

DEC.10, 2021

Education Consulting Business Plan Sample

Do you want to start Education Consulting business plan?

You might wonder how to start an educational consulting business. In that case, you can take help from this education consulting business plan. Starting a consultation business doesn’t require many resources. You just need basic expertise in the domain.

So, if you have a fundamental understanding of the education sector, you can start this business. However, in order to create a successful venture, you’ll need a good business plan. For that purpose, you can refer to this document or any related business plan such as life coaching business plan , etc. You can also take help from the best business plan experts .

Executive Summary

2.1 the business.

Pro Learning will be an education consultation firm started by Harry Brown. The firm will aim to provide consultation services catering to the requirements of the clients in Stockton. The firm will provide a wide range of services for both students and educational institutes in the US.

2.2 Management of Education Consulting Company

Starting an educational consulting business requires appropriate management of the resources you possess. You can ensure this through an education consultant business plan. In this plan, you should mention all the technical as well as human resources you have along with your plans for their management.

In this strategic and operational business plan , all the requirements for business consulting education have been mentioned.

2.3 Customers of Education Consulting Company

The backbone of an education consulting business is its customers. Our customers will mainly be people who directly belong to the educational domain. They are identified as follows:

  • Universities
  • International Education Agents

2.4 Business Target

Our primary goal is to become the most trusted place for all kinds of education-related consultancy services.

The financial targets that we want to achieve within the first few years of launch are demonstrated below:

3 Years Profit Forecast - education consulting business plan

Company Summary

3.1 company owner.

Harry Brown will own Pro Learning. Harry did his M. Ed two years ago. After that, he served as a freelance consultant to many clients. But he decided to expand his business and provide more services.

3.2 Why the Education Consulting company is being started

Harry observed that many schools around the Stockton area had a deficiency of adequate educational consultancy resources. Many able students needed guidance, but there was no one they could go to. Therefore, he decided to make use of his experience and start a consultancy firm.

3.3 How the Education Consulting company will be started

Step1: Plan Everything

A solid education consultant business plan is the first step in how to start an education consulting business. For developing your business plan, you can refer to this education business plan sample or any related business plan like business consulting business plan .

This sample educational consultant proposal can be used to guide the development of a business plan for any business because Harry decided to offer a wide variety of services.

Step2: Define the Brand

The next step in your journey is to advertise your business. You can do this by developing a brand. In your brand, you have to highlight your competitive advantage by listing your unique services and policies.

Step3: Establish Your Corporate Office

For the time being, Harry decided to rent out an office in Stockton. He will now put together a team and gather the technical equipment required.

Step4: Establish a Web Presence

Establishing a solid web presence is necessary when starting a business in this digital age. Keeping this in view, Harry created social media profiles of his business. He also had a simple website developed where clients could reach out.

Step5: Promote and Market

The last thing to do is develop a marketing plan and promote your business by following it.

Startup Cost - education consulting business plan

Services of Education Consulting

Before you start education consulting business, you need to identify the services you will be providing to your clients. That way, you can develop your education consultant services business plan accordingly.

As Harry wanted to offer a wide variety of services through his business, so this education consulting business plan sample pdf can be used as a guide to writing any business plan. Even a mortgage lender business plan .

Below, we have described the education consulting services. So, if you want to know how to become an education consultant, you can take help from here.

  • Education Counselling Service

The main service provided by Pro Learning will be education counseling for students. Students can book an appointment directly or through their institutes to gain the help and perspective they need. Our firm will help students:

  • Realize their potential
  • Understand their areas of aptitude
  • Make an educated decision about their future learning
  • Admission Procedure Help

Another important service of Pro Learning will be to guide students about the application procedures of the institutes of their choice. Many students shy away from applying to educational institutes because of the overwhelming and complex application procedure.

Pro Learning will:

  • Guide students about application dates
  • Help students plan out their application submission process
  • Inform students about necessary academic and financial requirements
  • Financial Advice

Pro Learning will also help students plan out their finances. And inform them of financial resources they can turn to if needed.

  • Visa Assistance

Our firm will also handle visa applications and guide students throughout the whole process so that they are as efficient as possible.

Marketing Analysis of Education Consulting Company

Starting an educational consulting firm will require you to have an in-depth knowledge of the target market. You can gain this knowledge through a marketing analysis. A marketing plan for education consultancy business will help you identify your customers and competitors in a better way.

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Conducting marketing analysis is an essential step in the steps to become an educational consultant. However, if you don’t know much about marketing analysis, you can take help from education business plan samples. You can also look to specialized documents like Harvard business school marketing plan template for a more in-depth understanding.

In this document, we have detailed the marketing analysis of Pro Learning.

5.1 Market Trends

According to IBISWorld, the education consultant market is valued at $2 billion. The industry is expected to increase at a steady rate of 2% or over in the next five years. It is because people have finally realized the importance of suitable education. So more and more people are turning towards professional consultancy services to boost their careers.

5.2 Marketing Segmentation

The customer groups of Pro Learning are as follows:

Marketing Segmentation- education consulting business plan

5.2.1 Students

Our primary services will be dedicated to helping students and coaching their academic path. They are expected to be our main customers and are expected to avail our resources the most. The services they are expected to use involve:

  • Counseling for future academic opportunities
  • Guide for choosing a career path
  • Help in deciding and managing academic activities

5.2.2 Universities

Our second target customers will be universities and other institutes of higher education. We want to connect students with suitable universities. Thus, we are expected to partner with many universities throughout the year to provide them with a good candidate pool.

5.2.3 International Education Agents

We will also be partnering with international educational agents and connecting them with the universities in the US. So we expect them to avail our resources quite often as well.

5.2.4 Schools

Lastly, we will also reach out to schools to provide high school students counseling for deciding their future academic paths and careers.

5.3 Business Target

  • To become the most sought out counseling service firm throughout Stockton
  • To expand our services steadily and reach out to more schools
  • To keep customer satisfaction rate above 95%
  • To earn a profit margin of $30k per month by the end of our first year.

5.4 Product Pricing

Our prices will be very reasonable considering our main target audience is students. We will provide a greater range of services at the same price as our competitors.

Marketing Strategy of Education Consulting

To become prominent among the businesses for education consulting careers, you need to have a strong marketing strategy for educational consultancy. A good marketing strategy will help you highlight your competitive advantage to your customers. Therefore, it should be a part of your business plan.

Here, we have a sample business plan educational services that highlights the marketing strategy of Pro Learning. This is just an example. And you can use any business plan for guidance, may it be a   counseling private practice business plan .

6.1 Competitive Analysis

  • We have excellent client care services available that will be ready to help our clients whenever they need them.
  • We will implement a feedback system to improve our services for our clients.
  • Our clients can contact us directly by phone. Or they can reach out to us through our website or social media platforms. This will allow them to easily book appointments from the comfort of their home.
  • We will have timings for walk-in sessions where our first-time customers can just come and go through a session without needing to book an appointment.

6.2 Sales Strategy

  • We will offer reduced prices and sales for our long-term customers
  • We will provide cheaper and affordable packages for students.
  • We will advertise through word of mouth, Google Ads, and social media.

6.3 Sales Monthly

Sales Monthly - education consulting business plan

6.4 Sales Yearly

Sales Yearly - education consulting business plan

6.5 Sales Forecast

Unit Sales - education consulting business plan

Personnel plan of Education Consulting

Any good sample educational consultant proposal includes employee hiring criterion. It’s because the success of a business, especially a consultancy business, depends on the employees and their behavior.

Realizing the importance of employee selection, Harry also decided to implement a selection criterion while selecting the employees mentioned below in the educational services business plan.

7.1 Company Staff

  • 1 Co Manager
  • 4 B. Ed graduates to help with the workload
  • 8 Career Specialists
  • 1 Web Developer/ Mobile App Developer to manage online sites
  • 1 Sales Executive to organize and promote sales
  • 1 Accountant
  • 1 Receptionist

Financial Plan of Education Consulting

To start education consulting business, you need much more than sales. The success of a business is ensured by a proper financial plan that is usually a part of education consulting business plan.

A financial plan allows you to manage your time and other resources efficiently in order to reap the benefits. It also helps you to analyze the degree of profitability or loss that your business is incurring.

In your financial plan, you need to identify the ways and plan how you will earn profits and pay up your expenses. The financial analysis of a company also helps to identify ways to reduce expenses and increase productivity.

Here we’re providing the detailed financial plan for Pro Learning. You can go through this document on any business plan, such as a business plan for electrical contractor to help you develop a financial plan.

8.1 Important Assumptions

8.2 break-even analysis.

Break-even Analysis - education consulting business plan

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Profit Monthly - education consulting business plan

8.3.2 Profit Yearly

Profit Yearly - education consulting business plan

8.3.3 Gross Margin Monthly

Gross Margin Monthly - education consulting business plan

8.3.4 Gross Margin Yearly

Gross Margin Yearly - education consulting business plan

8.4 Projected Cash Flow

Projected Cash Flow - education consulting business plan

  • How do I start an educational consulting business?

If you are wondering how to start an education consulting business, you can do it by writing a sample educational consultant proposal. You can refer to any business proposal such as business plan computer software for guidance.

  • How much do educational consultants make?

If you are wondering how much do educational consultants make, then on average, an educational consultant makes $65k per year. But the salary may vary depending on the scale of the business and the job post.

  • What is the average cost of an educational consultant?

On average, an educational consultant charges $85 to $200 per hour. The rates will be dependent on the services required and the scale of the business.

Download Education Consulting Business Plan Sample in pdf

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How to Write an Education Agency Business Plan [Sample Template]

Are you about starting an education agency? If YES, here is a complete sample education agency business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting an education agency. We also took it further by analyzing and drafting a sample education agency marketing plan template backed up by actionable guerrilla marketing ideas for education agencies. So let’s proceed to the business planning section .

Why Start an Education Agency?

If you have a robust background in education matters, and you intend starting your business, then you should consider starting your own education agency. There are many would-be international students and students aspiring to go to colleges / universities, who are trapped simply because they don’t know who to talk to when they have challenges with testing and educational related issues that is why it is important to set up your own education agency.

Being an education agents means that you will help your clients handle all their educational concerns, help to gain admission to colleges or universities of their choice, help them process admission and help them package their applications and documents amongst other services. You can also help your clients (international students) obtain work permits in their new country of residence / studies.

Launching an education agency is not too expensive except for the money required to rent and furnish an office space. Running this type of business requires that you should be trained as an educationist and it is indeed a very lucrative business in the United States, Canada, Australia and The United Kingdom simply because of the inflow of international students from different parts of the world.

If you are truly convinced that starting an education agency is the right business for you to do, then you need to write your own business plan. Below is a sample education agency business plan template that will help you successfully write yours with little or no stress;

A Sample Education Agency Business Plan Template

1. industry overview.

Education agents or agencies are part of the Testing and Educational Support Services industry and establishments in the Testing & Educational Support Services industry primarily provide non – instructional support services for the education industries. The major segments of this industry are educational testing services and educational consultants; they assist students in securing admission, processing admission and other relevant services

If you are a close observer of the Testing & Educational Support industry, you will agree that the controversial No Child Left Behind Act in the united states has been an important driver of revenue for the Testing and Educational Support industry over the past decade. This is due to the fact that education consultants and agents play a prominent role in administering the assessments that ensure schools meet federal guidelines.

Hence, the industry will be heavily impacted in the next half a decade by potential education reforms and fluctuations in federal funding. Nevertheless, college enrollment will continue to expand over the period, and international student growth will continue, driven by high demand from students from Nigeria, China and India. Even though tighter state budgets will limit unnecessary expenditure, underlying demand for support services will still be sustained.

The Testing & Educational Support Industry is indeed a large industry and pretty much active in countries such as United States of America, United Kingdom, France, Germany,  Italy, Holland, Switzerland, Australia and Canada et al.

Statistics has it that in the United States of America alone, there are about 7,639 registered and licensed education consulting firms and education agencies scattered all across the United States responsible for employing about 115,967 and the industry rakes in a whooping sum of $15 billion annually. The industry is projected to grow at 3.4 percent annual growth within 2011 and 2016. It is important to state that ETS and Pearson PLC have the largest available market share in the industry.

A recent research carried out by IBISWORLD reveals that the Testing and Educational Support industry has expanded over the five years to 2016. The report stated that during this time, revenue grew at an average annual rate of 0.9 percent to $13.7 billion in 2016. The report pointed that the Testing and Educational Support industry is composed of three main segments: educational testing providers, educational consultants and student-exchange program providers.

While overall growth has been strong, these segments have experienced different levels of growth over the past five years, with educational testing services accounting for the largest share of revenue growth. The research further revealed that the No Child Left Behind (NCLB) Act of 2001 has driven industry demand during much of the past decade. Under NCLB, which was signed into law in January 2002, states had to implement major educational changes to remain eligible for federal funding.

Lastly, one thing is certain about starting an education agency, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to secure clients because there are always individuals, and even educational institutions / schools that would want to hire your services from time to time.

2. Executive Summary

School Runs Education Agency® is a registered and licensed education agency that will be based in San Diego – California.

We have been able to lock down a standard office facility in the heart of the city. We will handle all aspect of education related services; services such as securing and processing admission for students, securing scholarship for students, providing college selection services, providing educational consulting services, providing educational guidance counseling services, providing educational support services, providing educational testing services, attending school buses and facilitating student exchange programs.

We are aware that to run a standard education agency can be demanding which is why we are well trained, certified and equipped to perform excellently well.

School Runs Education Agency® is a client – focused and result driven education agency that provides broad- based services at an affordable fee that won’t in any way put a hole in the pocket of our clients.  We will offer a standard and professional education support services to all to our individual clients, and corporate clients at national, and international level. We will ensure that we work hard to meet and surpass our clients’ expectations whenever they hire our services.

At School Runs Education Agency®, our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in the testing and educational support industry

School Runs Education Agency® will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our plan is to position the business to become the leading brand in the education agencies line of business in the whole of San Diego – California, and also to be amongst the top 20 education agencies in the United States of America within the first 10 years of operations.

This might look too tall a dream but we are optimistic that this will surely be realized because we have done our research and feasibility studies and we are enthusiastic and confident that San Diego – California is the right place to launch our education agency business before sourcing for clients from other cities in The United States of America and throughout the globe.

School Runs Education Agency® is founded by Clem Harry and Kennedy Bosch, his business partner for many years. The organization will be managed by both of them since they have adequate working experience to manage such business.

Clem Harry has well over 5 years of experience working at various capacities within the testing and educational support services industry in the United States of America. Clem Harry and Kennedy Bosch have the required experience and qualifications to build a world class education agency business that can favorably compete amongst leaders in the industry.

3. Our Products and Services

School Runs Education Agency® is going to offer varieties of services within the scope of the testing and educational support industry in the United States of America. Our intention of starting our education agency business is to favorably compete with leading players in the testing and educational support industry both in the United States of America and in the world at large.

We are well prepared to make profits from the industry and we will do all that is permitted by the law in the United States to achieve our business goals, aim and ambition. Our business offerings are listed below;

  • Assist students in securing and processing admission
  • Assist students in securing scholarships
  • Assist schools in marketing local and international students
  • Providing college selection services
  • Providing educational consulting services
  • Providing educational guidance counseling services
  • Providing educational support services
  • Providing educational testing services
  • Attending school buses
  • Facilitating student exchange programs

4. Our Mission and Vision Statement

  • Our vision is to build an education agency brand that will become the number one choice for both individual and corporate clients in the whole of San Diego – California. Our vision reflects our values: integrity, service, excellence and teamwork.
  • Our mission is to position our education agency to become the leading brands in the testing and educational support services industry in the whole of San Diego – California, and also to be amongst the top 20 education agency brands in the United States of America within the first 10 years of operations.

Our Business Structure

Ordinarily we would have settled for a hand full of full – time staff members, but as part of our plan to build a standard education agency in San Diego – California, we have perfected plans to get it right from the beginning which is why we are going the extra mile to ensure that we have competent, honest and hardworking employees to occupy all the available positions in our organization.

The picture of the kind of education agency we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in and around San Diego – California.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer
  • Education Agents / Consultants

Admin and HR Manager

Marketing and Sales Executive

  • Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Education Consultants / Agents

  • Assists students in securing and processing admission
  • Assists students in securing scholarships
  • Assists schools in marketing local and international students
  • Responsible for providing college selection services
  • Responsible for providing educational consulting services
  • Responsible for providing educational guidance counseling services
  • Responsible for providing educational support services
  • Responsible for providing educational testing services
  • Attends to school buses as it relates to students under our care
  • Responsible for facilitating student exchange programs
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily office activities.
  • Identifies, prioritizes, and reach out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of relevant projects.
  • Writes winning proposal documents, negotiate fees and rates in line with company policy
  • Responsible for handling business research, marker surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the organization in strategic meetings
  • Helps to increase sales and growth for the organization
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • creates reports from the information concerning the financial transactions recorded by the bookkeeper
  • Prepares the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper.
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the organization

Client Service Executive / Front Desk Officer

  • Welcomes students and clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organization’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
  • Receives parcels / documents for the organization
  • Distributes mails in the organization
  • Handles any other duties as assigned the line manager

6. SWOT Analysis

With respect to our vision, our mission and the kind of business we want to set – up, we don’t have any other option than to follow due process. Following due process involves hiring business consultant to help us conduct SWOT analysis for our business.

School Runs Education Agency® hired the services of a seasoned business consultant with bias in start – ups in the United States to help us conduct a thorough SWOT analysis and to guide us in formulating other business strategies that will help us grow our business and favorable compete in the testing and educational support services industry.

As an agency, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of School Runs Education Agency®.

Our core strength lies in the power of our team; our workforce. We have a team of highly qualified education consultants / agents and support staff members that can go all the way to give our clients value for their money; a team that are trained, qualified and equipped to pay attention to details and to deliver excellent education consulting cum agency services. We are well positioned and we know we will attract loads of clients (students and international students alike) from the first day we open our doors for business.

As a new education agency, it might take some time for our organization to break into the market and gain acceptance especially from international students in the already saturated testing and educational support services industry; that is perhaps our major weakness. So also, we may not have the required cash to give our business the kind of publicity we would have loved to.

  • Opportunities:

The opportunities in the testing and educational support services industry is massive considering the number of local and international students who can’t do with key services provided by only education agencies. As a standard and well – positioned education agency, we are ready to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as an education agency operating in the United States are unfavorable government policies, the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing / spending power. There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

  • Market Trends

If you a closer observer of the trends in the Testing & Educational Support industry, you will agree that the controversial No Child Left Behind Act in the united states has been an important driver of revenue for the Testing and Educational Support industry over the past decade. This is due to the fact that education consultants / agents play a prominent role in administering the assessments that ensure schools meet federal guidelines.

Although it is cheaper to start an education agency business, but the fact remains that it is a bit challenging for new entrant to come into this industry, the primary barrier to the entry for new establishment is the stiff registration requirements applicable in most countries not just the United States of America.

As a matter of fact, education agencies must comply with local licensing criteria set out by registration boards and professional associations to obtain registration in their country or the state they want to operate from. This usually requires applicants to hold an accredited tertiary qualification before they can undertake written tests of skills, knowledge and abilities.

Lastly, the geographic distribution of education agencies and revenue in the industry is based on population levels and business locations. education agencies tend to be located in areas with high populations students, and such areas tend to have higher level of students who would want to sit for college exams, apply for international studies or for student exchange programs.

8. Our Target Market

The demographic and psychographics composition of those who need the services of education agencies cut across students and schools at all levels.

School Runs Education Agency® will initially serve students within our immediate community, but that does not in any way stop us from growing to be able to compete with the leading education agencies and education consulting firms in the United States.

As a standard and licensed education agency, School Runs Education Agency® offers a wide range of education support services hence we are well trained and equipped to services a wide range of clientele base.

Our target market cuts across students at different level of studies, but local students and international students. We are coming into the industry with a business concept that will enable us work with individuals, and schools in and around San Diego – California and other cities in the United States of America.

Below is a list of the people and organizations that we have specifically design our products and services for;

  • International Students
  • Local students
  • Schools (High Schools, Colleges and Universities)
  • Tutorial colleges

Our competitive advantage

The level of competitions in the testing and educational support services industry depends largely on the location of the business and of course the business model. If you can successfully create a unique brand identity for your education agency or carve out a unique market, you are likely going to experience less competition.

For instance, if you are one of the few education agencies in your location that has the most qualified and experienced education consultant with successful track record under your payroll, you are likely going to have a competitive advantage over your competitors.

We are quite aware that to be highly competitive in the testing and educational support services industry means that we should be able to deliver expected results, our clients should be able to pay for our services and we should be able to meet the expectations of clients.

School Runs Education Agency® might be a new entrant into the testing and educational support services industry in the United States of America, but the management staffs and owners of the business are considered gurus. They are people who are core professionals and licensed and highly qualified education consultants and agents in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (start – ups education agency business) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

School Runs Education Agency® is established with the aim of maximizing profits in the testing and educational support services industry and we are going to go all the way to ensure that we do all it takes to attract clients (local and international students) on a regular basis.

School Runs Education Agency® will generate income by offering the following immigration consulting services;

10. Sales Forecast

One thing is certain, there would always be local students, international students, individuals, schools and tutorial colleges et al who would need the services of testing and educational support services providers.

We are well positioned to take on the available market in San Diego – California and other key cities in the United States of America and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond San Diego to other cities in California and other states in the U.S.

We have been able to critically examine the education agency services market space and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in San Diego – California.

Below are the sales projections for School Runs Education Agency®, it is based on the location of our business and the wide range of education support services that we will be offering to our clients;

  • First Fiscal Year-: $150,000
  • Second Fiscal Year-: $350,000
  • Third Fiscal Year-: $550,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiffer competitions amongst education agencies and other related educational support service providers in the United States of America, hence we have been able to hire some of the best business developer to handle our sales and marketing.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. We will also ensure that our excellent job deliveries speak for us in the market place; we want to build a standard and world – class education agency that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our education agency to become one of the top 20 education agency in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the San Diego – California, but also in other cities in the United States of America.

School Runs Education Agency® is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our education agency business by sending introductory letters alongside our brochure to migrant communities, schools, households and key stake holders in San Diego – California.
  • Advertise our business in relevant magazines, newspapers, TV stations, and radio station.
  • List our education agency business on yellow pages’ ads (local directories)
  • Attend relevant international and local education, international studies and business expos, seminars, and business fairs et al
  • Create different packages for different category of clients (local students and international students et al) in order to work with their budgets and still deliver quality education agency services to them
  • Leverage on the internet to promote our education consulting firm
  • Engage in direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients
  • Join local chambers of commerce and industries with the aim of networking and marketing our services.

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our education agency business. Below are the platforms we will leverage on to boost our brand and to promote and advertise our business;

  • Place adverts on community based educational and related newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business.
  • Ensure that we position our banners and billboards in strategic positions all around San Diego – California
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact migrant communities, schools, and households et al by calling them up and informing them of School Runs Education Agency® and the educational support services we offer
  • Advertise our business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and school buses and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Fixed prices and commissions for services rendered is a long – time tradition in the industry.  However, for some types of education support services, flat fees make more sense because they allow clients to better predict service charge.

As a result of this, School Runs Education Agency® will charge our clients (students) a flat fee for many basic services such as securing and processing admission for students, securing scholarship for students, providing college selection services, providing educational consulting services, providing educational guidance counseling services, providing educational support services, providing educational testing services, attending school buses and facilitating student exchange programs et al.

At School Runs Education Agency® we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to local and international students.

We are aware that there are some clients that would need regular access to education support services, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

  • Payment Options

The payment policy adopted by School Runs Education Agency® is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that School Runs Education Agency® will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our testing and educational support services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for all education consultancy and advisory services rendered.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting an education agency, there are some key factors that should serve as a guide.

Besides, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting an education agency business; it might differ in other countries due to the value of their money.

Below are some of the basic areas we will spend our start – up capital in setting up our education agency business;

  • The total fee for incorporating the Business in the United States of America – $750.
  • The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400
  • The amount needed to acquire a suitable Office facility in a business district 6 months (Re – Construction of the facility inclusive) – $40,000
  • The total cost for hiring Business Consultant – $2,500
  • The cost for equipping the office (computers, software applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $5,000
  • Marketing promotion expenses for the grand opening of Webster & Golden® Education Consulting, LLP in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • The cost for purchase of the required software applications (testing results tracking Software, Payroll Software, CRM software, and Accounting Software et al) – $10,500
  • The cost of launching our official Website – $600
  • Budget for paying at least three employees for 3 months plus utility bills – $10,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
  • Miscellaneous: $1,000

Going by the report from the market research and feasibility studies conducted, we will need over one hundred and fifty thousand ( 150,000 ) U.S. dollars to successfully set – up a small scale but standard education agency business in the United States of America. Please note that the salaries of all our staff members for the first month is included in the expenditure.

Generating Funds / Startup Capital for School Runs Education Agency®

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

School Runs Education Agency® is a business that will be owned and managed by Clem Harry and Kennedy Bosch, his business partner for many years. They are the sole financial of the firm, but may likely welcome partners later which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $50,000 ( Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting School Runs Education Agency® is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our education support services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

School Runs Education Agency® will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Securing a standard office facility (renovation of the facility inclusive): Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in the industry: In Progress.

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Since the establishment of the Moscow International Higher Business School MIRBIS in 1988 over 34 thousand students graduated from executive and management development courses, BA, MA and MBA degree programmes and professional training courses offered by MIRBIS.

MIRBIS is a multifunctional research and educational complex, which incorporates the Institute and the International Graduate Business School.

MIRBIS provides study programmes for all levels of continuous professional education and development in economics and management: from Pre-bachelor course, Young Entrepreneurs School, Bachelor programmes, to Master and PhD courses, MBA and DBA. All the delivered programmes are based on deep integration of research, education and business.

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10 Soviet buildings inspired by Le Corbusier

In October the world began celebrating the 130th birthday anniversary of Le Corbusier (1887-1965), arguably the most important and influential architect of the 20th century. In his time, this great urban planner determined a significant part of the future of world architecture. His followers worked throughout the world, developing the famous Five Points of Architecture: the necessary presence of supporting columns, a flat roof, horizontal windows, a plain façade and a freely-designed ground plan.

The USSR, which hosted the architect three times, implemented only one of his building designs – the Tsentrosoyuz (Central Union) Building. However, the ideas of the Frenchman with Swiss origins were widely popular among Soviet modernist architects. Russia Beyond remembers their most vivid constructions in the Soviet Union. 

1. Narkomfin Building in Moscow

Narkomfin building. Exterior view.

Narkomfin building. Exterior view.

This is the most famous monument of Soviet Constructivism in the capital. The communal house designed by architects Moisei Ginzburg and Ignaty Milinis was built between 1928 and 1930 for employees of the People’s Finance Commissariat (Ministry). The construction was overseen by Finance Commissar Nikolai Milyutin, for whom the first penthouse in the world was erected on the building’s roof. Architects called the project a building of a transitional type, since it symbolized the transition from the traditional way of life to a new, socialized existence. Three kinds of apartments or “living cubicles” were planned for the residential block. On the bottom level there were the two-tiered, three-room apartments with a surface area of 60 sq. m. with a kitchen and a toilet (cubicle K), which were used for traditional family habitation. Above were experimental cubicles for two people — dual, two-tiered apartments (2F) with a surface area of almost 30 sq. m. Most of the cubicles in the building have a small surface area of 15 sq. m. (F), and are designed for only one person. A separate communal block was built for the residents of these cubicles. It contained essential household services such as a laundry room, a cafeteria and a library.

2. Communal House on Gogol Boulevard in Moscow

Demonstrative Construction complex.

Demonstrative Construction complex.

The Demonstrative Construction complex for construction workers also combined features of the old and new ways of life, the so-called “machines for living.” The building was designed by the architects who had conceived the Narkomfin Building in the same period. The complex consists of two residential buildings intended for both individual and family habitation and a two-story communal block for socialization.

3. Communal House of the Textile Institute

Communal House of the Textile Institute.

Communal House of the Textile Institute.

In 1929 emerging architect Ivan Nikolaev planned the Communal House of the Textile Institute in accordance with Le Corbusier’s ideas. Two thousand people were supposed to live and study in this building following a very rigid order. The building has the shape of the letter H. Six-meter-square cabins served as bedrooms, plus there were student shower rooms, a cafeteria and finally a study area. At the end of the 1960s the building’s interior was partially restructured and given over to the Institute of Steel and Alloys as a dormitory.

4. Tsentrosoyuz Building in Moscow

Myasnitskaya street. The Tsentrosoyuz Building or Centrosoyuz Building constructed in 1933 by Le Corbusier and Nikolay Kolli.

Myasnitskaya street. The Tsentrosoyuz Building or Centrosoyuz Building constructed in 1933 by Le Corbusier and Nikolay Kolli.

Le Corbusier’s only structure in the USSR was finished in 1936, when modernist architecture was accused of formalism and became unfashionable. The plan for the building that was being constructed for the Central Union of Consumer Cooperatives was chosen in an open competition, in which not only the best Soviet architects but also the stars of European architecture participated, including Peter Behrens, Max Taut, London’s Vernet & Tate Studio and Le Corbusier himself. The co-authors were his cousin Pierre Jeanneret and Soviet architect Nikolai Kolli, who had worked for two years in Le Corbusier’s studio in Paris. He was the one who supervised the construction process.

The complex was built in accordance with Le Corbusier’s five rules. Ramps instead of stairs became the project’s most prominent feature. They were set up throughout the structure. Furthermore, the first open space offices were installed in the building. When completed, it was the largest office administrative building in Europe.

5. Chekist Town in Yekaterinburg

The Chekist Town.

The Chekist Town.

The complex was built between 1929 and 1936 according to a design by architects Ivan Antonov, Benjamin Sokolov and Arseny Tumbasov as a small dormitory for young state security employees. The complex consists of 14 buildings of various height. Besides the residential building, service buildings, a kindergarten, a clinic and a cafeteria, there is also the 11-story Iset Hotel, a palace of culture and an administrative building. The plan was based on the idea of the communal house. During the Soviet years the complex functioned as a “town within a town.” It was surrounded by control points and entry and exit into the town was allowed only with a special pass.

6. Gosprom in Kharkov (Ukraine)

The House of Governmental Industry.

The House of Governmental Industry.

This was one of the USSR’s first skyscrapers and it was perhaps the only example of a high-rise constructivist building in the country. The House of Governmental Industry was built between 1925 and 1928. Project development was in the hands of a group of architects who were among the first to apply Le Corbusier’s principles to an administrative building (in general, the Swiss-French architect planned private villas and multi-apartment buildings). The building is included in UNESCO’s preliminary list of monuments.

7. Engineer Building of the Ministry of Roads in Tbilisi (Georgia)

The building of Ministry of Roads.

The building of Ministry of Roads.

This is another example of a free interpretation of Le Corbusier’s ideas by Soviet architects. The building, constructed in 1975, basically symbolizes a branching out road network. Its body consists of five horizontal two-story blocks that are supported by three vertical rods attached to a cliff. In 2007 the structure was recognized as a national architectural monument.

8. Friendship Resort in Yalta

The Friendship holiday hotel in Yalta on the Black Sea coast.

The Friendship holiday hotel in Yalta on the Black Sea coast.

This is the most unusual example of modernist architecture. It was designed by architects Igor Vasilevsky and Yuri Stefanchuk in 1985. Since the structure had to stand on uneven terrain – a mountainside – its creators devised a particular construction, which people nicknamed “the UFO.” The building’s concrete bodys in the form of a ring with an 80-meter diameter is supported by three towers that contain an elevator, stairs and utilities. An innovative solution was the use of heat from the Black Sea for the heating, air conditioning system and hot water supplies for the buildings.

9. Vyborg Library

Alvar Aalto Library in Vyborg.

Alvar Aalto Library in Vyborg.

This showpiece construction, designed by modernist architect Alvar Aalto, was constructed between 1927 and 1935, when Vyborg (850 km northwest of Moscow) was part of Finland. The large rectangular building made of white concrete with free layouts, continuous glazing and (Aalto’s trademark) funnel-shaped windows in the ceiling is an example of the international style, one of whose followers was Le Corbusier. In 2013 the library was reopened after a 12-year restoration project and is now considered one of the city’s symbols.

10. National Historical and Archaeological Museum in Osh   (Kyrgyzstan)

A museum on the sacred mountain of Sulaiman-Too in the city of Osh.

A museum on the sacred mountain of Sulaiman-Too in the city of Osh.

This is one of the most remarkable structures of Soviet modernism. Constructed in 1978, it was carved into the side of Sulayman Mountain. Although externally this building hardly resembles Le Corbusier’s typical structures, the principles according to which it was built are representative of the modernist view. The structure mimics the adjacent cliff: the entrance in the form of a concrete arch with continuous glazing and longitudinal beams blends with the mountainous relief. Behind the gate stands a two-story cavernous complex that houses the exhibits.

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Growth & Education Nonprofit Business Plans

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Nonprofit Youth Services Business Plan

Unite for Youth is a nonprofit agency providing mentoring programs for middle and high school youth in the Greater Claremont area.

School Fundraising Business Plan

Catholic School Development Foundation is a not-for-profit fundraising and development foundation supporting parochial schools.

Youth Sports Nonprofit Business Plan

YouthSports will be a nonprofit youth sports program promoting youth sports participation, healthy growth and increased health care access for children.

Promoting the importance of learning from an early age is vital. But not every teacher, school or student have the support they need to grow. If you have a passion to advocate for educational services and want to go a step further, starting a nonprofit may be a natural next step. To get everything in order, download a business plan from our library of growth and education nonprofit sample plans today.

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education business plan sample

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