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Projet de création d'entreprise : comment faire un business plan

Vérifié le 26 septembre 2023 - Direction de l'information légale et administrative (Premier ministre)

Autres cas ?

Reprise d’entreprise : bâtir un business plan

Vous avez un projet de création d'entreprise ? Le business plan (ou plan d'affaires) est un document écrit qui présente en détail votre projet de création entreprise. Le business plan sera l'outil pour convaincre les banques et les investisseurs . Nous vous expliquons comment faire un business plan étape par étape .

La démarche par étapes

1 Ce qu'il faut savoir avant de faire votre business plan

À quoi sert le business plan , un guide et un outil vendeur.

Le business plan doit être vendeur , rassurant , c'est-à-dire réaliste.

Vous devez le construire à partir du terrain , de vos recherches et de votre analyse .

Il doit prouver que votre projet de création d'entreprise est sérieux .

Le business plan doit être à la fois synthétique et très précis avec des prévisions chiffrées .

Un outil adapté à chaque investisseur

Votre business plan est l' outil pour convaincre les investisseurs et tous ceux qui soutiendront votre projet.

Il s'adresse donc aux investisseurs suivants :

  • Collectivités locales
  • Business angels : titleContent
  • Futurs associés
  • Tous ceux auprès de qui vous cherchez des fonds

À savoir  

En fonction de l'investisseur à qui vous vous adressez, vous mettez certaines informations en avant.

Vous devez donc faire plusieurs versions de votre business plan selon chaque destinataire .

Les étapes du business plan

Le business plan est un document qui se construit en 5 étapes :

  • Introduction ou pitch de présentation
  • Présentation de votre produit (ou service)
  • Présentation de votre business model (appelé aussi stratégie commerciale )
  • Votre étude de marché (synthèse)
  • Votre prévisionnel financier (synthèse)

2 Préparer un pitch de présentation

À quoi sert un pitch de présentation .

Le pitch de présentation du business plan est aussi appelé executive summary .

Il s'agit de la présentation de votre projet de création d'entreprise.

Il doit être condensé .

Son objectif est de convaincre un interlocuteur.

Vous devez convaincre dans un temps court .

L' objectif de cette synthèse est de prouver :

  • Votre capacité à créer et diriger une entreprise
  • Votre adéquation avec le projet
  • Votre sérieuse préparation du projet
  • Si vous êtes plusieurs associés, votre cohésion d'équipe

Il est conseillé de rédiger plusieurs versions de cette présentation selon chaque investisseur à convaincre.

  • Pour convaincre un investisseur public, vous insisterez davantage sur le service que vous rendez à la société.
  • Pour convaincre un business angel : titleContent , vous insisterez sur le caractère innovant de votre offre.

Ces informations doivent permettre de comprendre quelles sont vos idées , vos valeurs , ce qui vous motive , donc le sens de votre projet .

Si vous êtes plusieurs à porter le projet de création, on doit sentir la cohésion de l' équipe et la complémentarité des membres.

Cette présentation doit prouver votre capacité à créer et diriger une entreprise sur le court et le long terme .

Quel est le contenu du pitch ?

Cette présentation doit permettre de répondre aux questions suivantes  :

  • Qui êtes-vous et quels sont les membres de votre équipe (collaborateurs, associés) ?
  • Quel est votre projet ? Il s'agit du nom de votre entreprise, sa forme juridique, sa domiciliation, la nature de l'activité, l'histoire du projet.
  • Quelle est votre cible ? Il s'agit de montrer que vous avez identifié vos futurs clients.
  • Quel est l' environnement ? Il s'agit de montrer que vous avez identifié la concurrence, les contraintes, les risques, les tendances de votre marché, etc.
  • Quelles sont vos ambitions de développement ? Il s'agit de montrer que vous avez une vision du projet à court , moyen et long terme .

La présentation du business plan est en partie un résumé de l' étude de marché .

3 Expliquer quel est votre produit ou service

Vous décrivez ce que vous allez vendre .

Cette description doit être précise, concise, claire.

Il faut éviter d'employer des termes trop techniques.

Vous devez être compris par des personnes qui ne connaissent rien à votre domaine d'activité.

Vous pouvez faire des schémas, dessins, etc. pour accompagner cette description du produit.

4 Définir la stratégie marketing ou business model

Qu'est-ce que le business model d'une entreprise .

Vous devez présenter comment vous allez vendre votre produit ou votre service.

Le business model s'appelle de différentes façons : une stratégie marketing , une stratégie commerciale, un " mix-marketing " ou encore un modèle économique .

Le business model de votre entreprise doit répondre aux questions suivantes :

  • De quelle façon allez-vous faire la promotion et la publicité de votre entreprise, de votre produit ou service ?
  • Quels seront vos tarifs ?
  • Quels seront vos fournisseurs ?
  • Par qui sera fabriqué votre produit ou service ?
  • Quels seront vos canaux de distribution , où sera vendu votre produit ou service (internet, réseaux professionnels, boutiques etc.) ?
  • Quelle sera la relation avec vos clients, comment les fidéliser ?
  • Où seront stockés vos produits ?
  • Quelles seront les pistes de développement de votre activité (internet, national, international, etc.) ?

Avez-vous analysé les contraintes ?

Il s'agit de prévoir ce qui peut freiner votre activité .

Vous devez identifier ce qui peut faire grimper vos coûts : stockage, production, distribution, communication.

  • Le cours fluctuant des matières premières influe-t-il sur votre production ?
  • Les fournisseurs du secteur ont-ils un monopole ?
  • La demande vis-à-vis de votre produit est-elle saisonnière ?

Vous devez prouver que vous avez réfléchi aux solutions suivantes :

  • Comment dépasser les contraintes
  • Comment faire face à des pertes de bénéfices, à une hausse de vos charges, à de nouveaux concurrents, etc.

5 Rédiger la synthèse de votre étude de marché

L'objectif de l'étude de marché et de sa synthèse est d'expliquer :

  • Quels sont vos futurs clients ?
  • Quelle plus-value votre produit apporte-t-il sur le marché ?
  • Dans quel environnement s'insère votre future activité ?

Nous vous expliquons en détail comment faire une étude de marché dans notre fiche sur l'étude de marché .

6 Rédiger la synthèse du prévisionnel financier

L'objectif d'un prévisionnel financier est de montrer que votre entreprise sera rentable .

Il est aussi appelé plan de financements ou budget prévisionnel .

Le prévisionnel financier (ou budget prévisionnel) fait partie de votre étude de marché. Il s'agit de la dernière partie de votre étude de marché.

Vous devez construire ce budget sur les 3 années à venir .

Vous devez chiffrer :

  • Vos charges, les dépenses nécessaires
  • Vos recettes (chiffre d'affaires)
  • Vos besoins de financements
  • Les fluctuations de votre activité et celles du marché

Il se déroule en 4 parties  :

  • Compte de résultat
  • Plan de financement
  • Budget ou plan de trésorerie

Ces 4 parties correspondent à 4 tableaux chiffrés.

Nous vous expliquons en détail les 4 étapes d'un budget prévisionnel dans notre fiche sur l'étude de marché .

Services en ligne et formulaires

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Outil de recherche

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Projet de création d’entreprise : comment faire une étude de marché

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Business plan : définition

business plan définition

Si c'est la première fois que vous devez rédiger un business plan, vous devez vous poser un certain nombre de questions : qu’est-ce qu'un business plan, a quoi sert-il, comment le rédiger, etc.

Si c'est le cas vous êtes au bon endroit, cet article introductif à pour but de vous expliquer en détails la définition d’un business plan.

Définition d'un business plan : en deux mot qu'est-ce qu'un business plan?

Un business plan est un document synthétique qui permet à un entrepreneur de présenter de manière simple et efficace les tenants et aboutissants de son projet.

Il doit présenter de façon argumentée le besoin de financement et le potentiel de rentabilité du projet ainsi que la vision du futur dirigeant concernant son entreprise.

Définition d'un business plan : à quoi sert le business plan?

Le business plan a trois objectifs principaux. Il permet de :

  • Vérifier la viabilité de votre projet : que vous envisagiez de vendre un nouveau service ou de vous lancer à l’export, votre business plan va vous permettre de déterminer la pertinence de votre projet d'un point de vue stratégique et financier. Le business plan est comme un filtre : à travers lui, vous affinez vos idées, planifiez, et chiffrez vos actions.
  • Convaincre des partenaires commerciaux ou financiers de la qualité de votre projet : pour être crédible auprès de partenaires externes, vous devez leur présenter un projet viable, avec un plan financier qui confirme sa rentabilité avec des éléments concrets.
  • Servir de guide lors de la mise en place du projet : pour le chef d’entreprise, comme pour son équipe, le business plan sert de point de repère tout au long de la mise en place.

Définition d'un business plan : que contient un business plan?

Si la définition d’un business plan est la même, le contenu du business plan quant à lui varie en fonction du type de projet. Vous devez toutefois - a minima - évoquer dans ce document :

  • L’activité de l’entreprise : présentez vos produits ou services en mettant en avant les avantages de votre offre.
  • L’équipe dirigeante : montrez que le management est composé de personnes dont les compétences s’allient pour mener à bien ce projet
  • L'étude du marché : démontrez que l'opportunité commerciale est bien réelle. Définissez aussi précisément que possible votre clientèle cible.
  • La stratégie : expliquez comment vous allez vous différencier de vos principaux concurrents et comment vous allez trouver des clients.
  • Le plan financier : quels sont les besoins financiers et les retours sur investissement attendus ?

Définition d'un business plan : qui doit le rédiger?

Il est important que ce soit l'équipe dirigeante qui rédige elle-même le business plan et cela pour une raison très simple : seuls les dirigeants ont une connaissance suffisante du marché et de l'activité de l'entreprise pour pouvoir rédiger un plan réaliste.

Définition d'un business plan : quand le rédiger?

Il est essentiel de faire le business plan après avoir effectué votre étude de marché. Ne le faîtes pas trop en amont, lorsque vos idées n’en sont qu’à leurs prémices. Faîtes-le quand le projet est déjà mature et que vous avez suffisamment d'éléments tangibles pour créer un plan basé sur du concret et pas seulement des hypothèses.

Définition d'un business plan : comment le rédiger?

Un moyen efficace de rédiger votre business plan est d'utiliser un logiciel spécialisé.

En effet, les logiciels de business plan possèdent de nombreux avantages :

  • Efficacité : vous êtes guidé avec un plan précis, des exemples et des conseils à suivre pour ne rien omettre
  • Gain de temps : facile à utiliser, les logiciels vous permettent de ne pas perdre de temps avec les calculs et la mise en forme du plan
  • Professionnalisme : le rendu de votre business plan est très qualitatif et vous aidera à faire bonne impression auprès de vos partenaires

The Business plan shop propose l'un des meilleurs logiciels de business plan du marché. Spécialement conçu pour les créateurs d’entreprise, il vous permet de concevoir facilement votre business plan, en bénéficiant d’un maximum de conseils. Si cela vous intéresse, vous pouvez l'essayer gratuitement en cliquant ici .

Voilà vous devriez maintenant avoir une meilleure compréhension de la définition d'un business plan. N'hésitez pas à nous faire part de vos réactions dans les commentaires.

A voir aussi sur The Business Plan Shop

  • Ecrire un business plan : secteur par secteur
  • Comment financer un projet ?
  • Modèle de business plan de coffee shop

Guillaume Le Brouster

Fondateur & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster est un entrepreneur et un financier chevronné.

Guillaume est entrepreneur depuis plus de dix ans et possède une expérience directe en création, gestion et développement d'une entreprise prospère.

Avant d'être dirigeant d'entreprise, Guillaume a travaillé en banque d'affaires et en capital-investissement, où il a passé la plupart de son temps à créer des prévisions financières complexes, à rédiger des plans d'affaires et à analyser des états financiers pour prendre des décisions en matière de financement et d'investissement.

Guillaume est titulaire d'un Master en Finance de l'ESCP Business School et d'une Maîtrise des Sciences en Gestion de l'Université de Paris Dauphine.

Vous voulez écrire facilement votre business plan ?

Essayez gratuitement notre logiciel de business plan .

Logiciel The Business Plan Shop

Vérifiez que votre projet peut-être rentable et obtenez un business plan professionnel pour votre recherche de financement

Ne partez pas d'une page blanche !

La version complète de The Business Plan Shop donne accès à plus de 50 modèles de business plan.

modèles de business plan

Besoin d'un business plan professionnel ? Découvrez notre solution

Créez facilement votre business plan !

Logiciel de Business Plan

Réaliser un business plan convaincant est facile avec The Business Plan Shop

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La boite à outils qui va vous aider à construire votre projet de création d'entreprise de A à Z.

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  • Activités réglementées
  • Annoncer une manifestation
  • Qui sommes-nous ?

Business model et business plan : quelle différence ?

Dans cet article :, créez votre business plan gratuitement , le business model, comment décrire votre business model , et le business plan dans tout ça , pourquoi réaliser un business plan , le business model, le cœur de votre business plan, vous envisagez de reprendre une entreprise , autour du même sujet :, replay webinaire bpifrance création : comment faire son business plan .

Vous avez trouvé une idée de projet  entrepreneurial ? Votre projet prend forme et vous commencez à le matérialiser à l’aide de toutes les informations récoltées. Au fur et à mesure, vous découvrez de nouveaux termes comme business model, plan d’affaires, modèle économique, modèle d’affaires…autant d’expressions qui peuvent vous noyer. Comment vous y retrouver et quels documents utiliser ?

  • Découvrez en vidéo notre outil gratuit de business plan en ligne

Pour accompagner les créateurs d'entreprise, Bpifrance Création a développé un outil simple, rapide et gratuit pour créer votre business plan en ligne .

  • Pour construire votre business plan en ligne : créez votre Pass entrepreneur

Un business model, appelé également modèle économique ou modèle d’affaires, décrit précisément comment votre entreprise va gagner de l'argent . En pratique, cela revient à définir ce que vous allez vendre, auprès de quels clients, dans quel but, de quelle manière et pour quel bénéfice. 

Il s’agit de décrire en quelque sorte votre activité de manière détaillée. La description de votre modèle économique est une des pièces maîtresses de votre projet de création d’entreprise. Votre business model sert une stratégie que vous aurez définie au préalable.

Gardez à l’esprit que la description de votre business model doit vous permettre de répondre à ces deux questions :

  • Votre offre répond-elle à un véritable besoins clients ?
  • Avez-vous imaginé toutes les possibilités pour vous démarquer des autres, en innovant soit par l’offre proposée, soit par l’usage qui en est fait, les moyens mis en œuvre, ou la stratégie commerciale ?

Pour y répondre un seul moyen : sortez et testez votre projet !

Pour ce faire, il existe différentes manières. La plus évidente, consiste à répondre par écrit aux questions suivantes :

  • Quel est le produit ou le service que vous souhaitez proposer ?
  • Quels sont les avantages de votre produit ou de votre service par rapport aux concurrents ?
  • Qui sont vos clients et comment allez-vous les toucher ?
  • Quels moyens devez-vous mettre en œuvre pour créer votre produit ou votre service ?
  • Quelles sont les principales dépenses et recettes générées par votre activité ?

Mais vous pouvez également "dessiner" votre modèle économique, en utilisant par exemple le Business Model Canvas , aujourd’hui largement répandu. 

Le business plan, ou plan d’affaires, est un dossier écrit qui présente votre projet de création d’entreprise dans sa globalité. C’est la résultante de toutes les études que vous avez menées pour votre projet en un unique document. 

Il comporte, entre autres, les éléments suivants :

  • une présentation du créateur et des associés,
  • les informations tirées de votre modèle économique (business model),
  • la synthèse de l’étude de marché
  • la stratégie commerciale choisie,
  • les prévisions financières composées de 4 tableaux financiers : un plan de financement initial, un compte de résultat prévisionnel sur 3 ans, un plan de trésorerie mensuel sur 12 mois, un plan de financement prévisionnel sur 3 ans.
  • le choix de la forme juridique ,
  • l’état d’avancement du projet,
  • des annexes, etc.

Cette liste est non exhaustive.

Pour en savoir plus sur : Comment faire son business plan ?

"Un bon dossier est un dossier où souffle l'esprit d'entreprise". Ce document est indispensable pour expliquer votre projet à un tiers et discuter avec différents partenaires (investisseurs, banquiers, administrations...) pour obtenir un ou plusieurs financements . Il est aussi très utile pour matérialiser une vision commune du projet entre vous et vos associés.

C'est un travail utile et très fructueux, qui vous permettra de mesurer la maturité et le niveau d'aboutissement de votre projet et de convaincre vos interlocuteurs : vos proches dans un premier temps puis vos financeurs, vos fournisseurs, vos prospects, etc.

Pour savoir plus sur : les 5 conseils pour réussir votre business plan 

Chaque interlocuteur ne lit pas un business plan de la même façon.  Certains vont commencer à consulter le business model pour prendre connaissance du projet dans sa globalité en une seule lecture. Si le lecteur souhaite plus de précisions, il pourra se référer à votre business plan, qui lui sera bien plus détaillé.

Le business model et le business plan se complète l’un dans l’autre. Par exemple si vous changez un canal important dans votre business model, vous devrez alors modifier certains éléments de votre business plan tels que le budget de votre site internet ou encore votre stratégie marketing.

Tout comme le business plan, le business model est itératif, évolutif et modulable pour vous adapter entièrement à l’évolution de votre marché et/ou de votre stratégie.

Le business plan de reprise d'entreprise  est un document indispensable car il vous permet de poser noir sur blanc votre stratégie et vos objectifs, vous oblige à synthétiser l'information, et enfin et surtout, il vous oblige à  vérifier que votre projet est réaliste et donc viable financièrement .

Monter un plan de reprise d'entreprise consiste à réaliser : 

  • le montage juridique : acquisition du fonds de commerce ou des titres de société,
  • le montage financier :  - construire les plan opérationnels : plan marketing , plan de production et d'approvisionnement, plan de recherche et développement, plan d'administration et de frais généraux, - et les états financiers prévisionnels : le plan d'affaires (business plan).

Pour en savoir plus sur : " Comment faire le business plan de reprise d'entreprise ? "

Pour aller plus loin dans votre projet, ces articles peuvent vous intéresser : 

  • 14 pistes pour trouver une idée de création d'entreprise
  • Comment créer une entreprise ? Les étapes à suivre 
  • Comment définir votre plan de communication ?
  • 5 conseils pour bien financer votre projet de création d'entreprise
  • Trouver une solution de financement pour des projets innovants grâce aux Business Angels
  • Présenter oralement son projet et apprendre à pitcher son projet !  
  • Bien préparer son projet de reprise d'entreprise : les étapes essentielles de la réussite

Ce webinaire qui s'est tenu le jeudi 25 mars 2021 avait pour objectifs de vous présenter notre outil gratuit de business plan en ligne et de vous donner des conseils pratiques pour l'élaboration de votre business plan de création d'entreprise en répondant aux questions suivantes : 

  • Pourquoi faire un business plan ? 
  • Pour qui faire un business plan ? 
  • Quels sont les éléments indispensables à mettre dans un business plan ? 
  • Quelles différences entre business plan et business model ?
  • Qui peut vous accompagner à faire un business plan ?
  • Consultez le replay : comment faire son business plan ?

  • Téléchargez  le support de présentation  (Maj 26/03/2021)

Dans cet article

Avec Mon Pass Créa, j’arrive avec une idée, je pars avec une entreprise !

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What Is a Business Plan?

Understanding business plans, how to write a business plan, common elements of a business plan, how often should a business plan be updated, the bottom line, business plan: what it is, what's included, and how to write one.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

definition business plan français

A business plan is a document that details a company's goals and how it intends to achieve them. Business plans can be of benefit to both startups and well-established companies. For startups, a business plan can be essential for winning over potential lenders and investors. Established businesses can find one useful for staying on track and not losing sight of their goals. This article explains what an effective business plan needs to include and how to write one.

Key Takeaways

  • A business plan is a document describing a company's business activities and how it plans to achieve its goals.
  • Startup companies use business plans to get off the ground and attract outside investors.
  • For established companies, a business plan can help keep the executive team focused on and working toward the company's short- and long-term objectives.
  • There is no single format that a business plan must follow, but there are certain key elements that most companies will want to include.

Investopedia / Ryan Oakley

Any new business should have a business plan in place prior to beginning operations. In fact, banks and venture capital firms often want to see a business plan before they'll consider making a loan or providing capital to new businesses.

Even if a business isn't looking to raise additional money, a business plan can help it focus on its goals. A 2017 Harvard Business Review article reported that, "Entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical nonplanning entrepreneurs."

Ideally, a business plan should be reviewed and updated periodically to reflect any goals that have been achieved or that may have changed. An established business that has decided to move in a new direction might create an entirely new business plan for itself.

There are numerous benefits to creating (and sticking to) a well-conceived business plan. These include being able to think through ideas before investing too much money in them and highlighting any potential obstacles to success. A company might also share its business plan with trusted outsiders to get their objective feedback. In addition, a business plan can help keep a company's executive team on the same page about strategic action items and priorities.

Business plans, even among competitors in the same industry, are rarely identical. However, they often have some of the same basic elements, as we describe below.

While it's a good idea to provide as much detail as necessary, it's also important that a business plan be concise enough to hold a reader's attention to the end.

While there are any number of templates that you can use to write a business plan, it's best to try to avoid producing a generic-looking one. Let your plan reflect the unique personality of your business.

Many business plans use some combination of the sections below, with varying levels of detail, depending on the company.

The length of a business plan can vary greatly from business to business. Regardless, it's best to fit the basic information into a 15- to 25-page document. Other crucial elements that take up a lot of space—such as applications for patents—can be referenced in the main document and attached as appendices.

These are some of the most common elements in many business plans:

  • Executive summary: This section introduces the company and includes its mission statement along with relevant information about the company's leadership, employees, operations, and locations.
  • Products and services: Here, the company should describe the products and services it offers or plans to introduce. That might include details on pricing, product lifespan, and unique benefits to the consumer. Other factors that could go into this section include production and manufacturing processes, any relevant patents the company may have, as well as proprietary technology . Information about research and development (R&D) can also be included here.
  • Market analysis: A company needs to have a good handle on the current state of its industry and the existing competition. This section should explain where the company fits in, what types of customers it plans to target, and how easy or difficult it may be to take market share from incumbents.
  • Marketing strategy: This section can describe how the company plans to attract and keep customers, including any anticipated advertising and marketing campaigns. It should also describe the distribution channel or channels it will use to get its products or services to consumers.
  • Financial plans and projections: Established businesses can include financial statements, balance sheets, and other relevant financial information. New businesses can provide financial targets and estimates for the first few years. Your plan might also include any funding requests you're making.

The best business plans aren't generic ones created from easily accessed templates. A company should aim to entice readers with a plan that demonstrates its uniqueness and potential for success.

2 Types of Business Plans

Business plans can take many forms, but they are sometimes divided into two basic categories: traditional and lean startup. According to the U.S. Small Business Administration (SBA) , the traditional business plan is the more common of the two.

  • Traditional business plans : These plans tend to be much longer than lean startup plans and contain considerably more detail. As a result they require more work on the part of the business, but they can also be more persuasive (and reassuring) to potential investors.
  • Lean startup business plans : These use an abbreviated structure that highlights key elements. These business plans are short—as short as one page—and provide only the most basic detail. If a company wants to use this kind of plan, it should be prepared to provide more detail if an investor or a lender requests it.

Why Do Business Plans Fail?

A business plan is not a surefire recipe for success. The plan may have been unrealistic in its assumptions and projections to begin with. Markets and the overall economy might change in ways that couldn't have been foreseen. A competitor might introduce a revolutionary new product or service. All of this calls for building some flexibility into your plan, so you can pivot to a new course if needed.

How frequently a business plan needs to be revised will depend on the nature of the business. A well-established business might want to review its plan once a year and make changes if necessary. A new or fast-growing business in a fiercely competitive market might want to revise it more often, such as quarterly.

What Does a Lean Startup Business Plan Include?

The lean startup business plan is an option when a company prefers to give a quick explanation of its business. For example, a brand-new company may feel that it doesn't have a lot of information to provide yet.

Sections can include: a value proposition ; the company's major activities and advantages; resources such as staff, intellectual property, and capital; a list of partnerships; customer segments; and revenue sources.

A business plan can be useful to companies of all kinds. But as a company grows and the world around it changes, so too should its business plan. So don't think of your business plan as carved in granite but as a living document designed to evolve with your business.

Harvard Business Review. " Research: Writing a Business Plan Makes Your Startup More Likely to Succeed ."

U.S. Small Business Administration. " Write Your Business Plan ."

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What is a Business Plan? Definition, Tips, and Templates

AJ Beltis

Published: June 07, 2023

In an era where more than 20% of small enterprises fail in their first year, having a clear, defined, and well-thought-out business plan is a crucial first step for setting up a business for long-term success.

Business plan graphic with business owner, lightbulb, and pens to symbolize coming up with ideas and writing a business plan.

Business plans are a required tool for all entrepreneurs, business owners, business acquirers, and even business school students. But … what exactly is a business plan?

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In this post, we'll explain what a business plan is, the reasons why you'd need one, identify different types of business plans, and what you should include in yours.

What is a business plan?

A business plan is a documented strategy for a business that highlights its goals and its plans for achieving them. It outlines a company's go-to-market plan, financial projections, market research, business purpose, and mission statement. Key staff who are responsible for achieving the goals may also be included in the business plan along with a timeline.

The business plan is an undeniably critical component to getting any company off the ground. It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality.

What is a business plan used for?

The purpose of a business plan is three-fold: It summarizes the organization’s strategy in order to execute it long term, secures financing from investors, and helps forecast future business demands.

Business Plan Template [ Download Now ]

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Working on your business plan? Try using our Business Plan Template . Pre-filled with the sections a great business plan needs, the template will give aspiring entrepreneurs a feel for what a business plan is, what should be in it, and how it can be used to establish and grow a business from the ground up.

Purposes of a Business Plan

Chances are, someone drafting a business plan will be doing so for one or more of the following reasons:

1. Securing financing from investors.

Since its contents revolve around how businesses succeed, break even, and turn a profit, a business plan is used as a tool for sourcing capital. This document is an entrepreneur's way of showing potential investors or lenders how their capital will be put to work and how it will help the business thrive.

All banks, investors, and venture capital firms will want to see a business plan before handing over their money, and investors typically expect a 10% ROI or more from the capital they invest in a business.

Therefore, these investors need to know if — and when — they'll be making their money back (and then some). Additionally, they'll want to read about the process and strategy for how the business will reach those financial goals, which is where the context provided by sales, marketing, and operations plans come into play.

2. Documenting a company's strategy and goals.

A business plan should leave no stone unturned.

Business plans can span dozens or even hundreds of pages, affording their drafters the opportunity to explain what a business' goals are and how the business will achieve them.

To show potential investors that they've addressed every question and thought through every possible scenario, entrepreneurs should thoroughly explain their marketing, sales, and operations strategies — from acquiring a physical location for the business to explaining a tactical approach for marketing penetration.

These explanations should ultimately lead to a business' break-even point supported by a sales forecast and financial projections, with the business plan writer being able to speak to the why behind anything outlined in the plan.

definition business plan français

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Fill out the form to access your free business plan., 3. legitimizing a business idea..

Everyone's got a great idea for a company — until they put pen to paper and realize that it's not exactly feasible.

A business plan is an aspiring entrepreneur's way to prove that a business idea is actually worth pursuing.

As entrepreneurs document their go-to-market process, capital needs, and expected return on investment, entrepreneurs likely come across a few hiccups that will make them second guess their strategies and metrics — and that's exactly what the business plan is for.

It ensures an entrepreneur's ducks are in a row before bringing their business idea to the world and reassures the readers that whoever wrote the plan is serious about the idea, having put hours into thinking of the business idea, fleshing out growth tactics, and calculating financial projections.

4. Getting an A in your business class.

Speaking from personal experience, there's a chance you're here to get business plan ideas for your Business 101 class project.

If that's the case, might we suggest checking out this post on How to Write a Business Plan — providing a section-by-section guide on creating your plan?

What does a business plan need to include?

  • Business Plan Subtitle
  • Executive Summary
  • Company Description
  • The Business Opportunity
  • Competitive Analysis
  • Target Market
  • Marketing Plan
  • Financial Summary
  • Funding Requirements

1. Business Plan Subtitle

Every great business plan starts with a captivating title and subtitle. You’ll want to make it clear that the document is, in fact, a business plan, but the subtitle can help tell the story of your business in just a short sentence.

2. Executive Summary

Although this is the last part of the business plan that you’ll write, it’s the first section (and maybe the only section) that stakeholders will read. The executive summary of a business plan sets the stage for the rest of the document. It includes your company’s mission or vision statement, value proposition, and long-term goals.

3. Company Description

This brief part of your business plan will detail your business name, years in operation, key offerings, and positioning statement. You might even add core values or a short history of the company. The company description’s role in a business plan is to introduce your business to the reader in a compelling and concise way.

4. The Business Opportunity

The business opportunity should convince investors that your organization meets the needs of the market in a way that no other company can. This section explains the specific problem your business solves within the marketplace and how it solves them. It will include your value proposition as well as some high-level information about your target market.

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5. Competitive Analysis

Just about every industry has more than one player in the market. Even if your business owns the majority of the market share in your industry or your business concept is the first of its kind, you still have competition. In the competitive analysis section, you’ll take an objective look at the industry landscape to determine where your business fits. A SWOT analysis is an organized way to format this section.

6. Target Market

Who are the core customers of your business and why? The target market portion of your business plan outlines this in detail. The target market should explain the demographics, psychographics, behavioristics, and geographics of the ideal customer.

7. Marketing Plan

Marketing is expansive, and it’ll be tempting to cover every type of marketing possible, but a brief overview of how you’ll market your unique value proposition to your target audience, followed by a tactical plan will suffice.

Think broadly and narrow down from there: Will you focus on a slow-and-steady play where you make an upfront investment in organic customer acquisition? Or will you generate lots of quick customers using a pay-to-play advertising strategy? This kind of information should guide the marketing plan section of your business plan.

8. Financial Summary

Money doesn’t grow on trees and even the most digital, sustainable businesses have expenses. Outlining a financial summary of where your business is currently and where you’d like it to be in the future will substantiate this section. Consider including any monetary information that will give potential investors a glimpse into the financial health of your business. Assets, liabilities, expenses, debt, investments, revenue, and more are all useful adds here.

So, you’ve outlined some great goals, the business opportunity is valid, and the industry is ready for what you have to offer. Who’s responsible for turning all this high-level talk into results? The "team" section of your business plan answers that question by providing an overview of the roles responsible for each goal. Don’t worry if you don’t have every team member on board yet, knowing what roles to hire for is helpful as you seek funding from investors.

10. Funding Requirements

Remember that one of the goals of a business plan is to secure funding from investors, so you’ll need to include funding requirements you’d like them to fulfill. The amount your business needs, for what reasons, and for how long will meet the requirement for this section.

Types of Business Plans

  • Startup Business Plan
  • Feasibility Business Plan
  • Internal Business Plan
  • Strategic Business Plan
  • Business Acquisition Plan
  • Business Repositioning Plan
  • Expansion or Growth Business Plan

There’s no one size fits all business plan as there are several types of businesses in the market today. From startups with just one founder to historic household names that need to stay competitive, every type of business needs a business plan that’s tailored to its needs. Below are a few of the most common types of business plans.

For even more examples, check out these sample business plans to help you write your own .

1. Startup Business Plan

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As one of the most common types of business plans, a startup business plan is for new business ideas. This plan lays the foundation for the eventual success of a business.

The biggest challenge with the startup business plan is that it’s written completely from scratch. Startup business plans often reference existing industry data. They also explain unique business strategies and go-to-market plans.

Because startup business plans expand on an original idea, the contents will vary by the top priority goals.

For example, say a startup is looking for funding. If capital is a priority, this business plan might focus more on financial projections than marketing or company culture.

2. Feasibility Business Plan

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This type of business plan focuses on a single essential aspect of the business — the product or service. It may be part of a startup business plan or a standalone plan for an existing organization. This comprehensive plan may include:

  • A detailed product description
  • Market analysis
  • Technology needs
  • Production needs
  • Financial sources
  • Production operations

According to CBInsights research, 35% of startups fail because of a lack of market need. Another 10% fail because of mistimed products.

Some businesses will complete a feasibility study to explore ideas and narrow product plans to the best choice. They conduct these studies before completing the feasibility business plan. Then the feasibility plan centers on that one product or service.

3. Internal Business Plan

businessplan_5

Internal business plans help leaders communicate company goals, strategy, and performance. This helps the business align and work toward objectives more effectively.

Besides the typical elements in a startup business plan, an internal business plan may also include:

  • Department-specific budgets
  • Target demographic analysis
  • Market size and share of voice analysis
  • Action plans
  • Sustainability plans

Most external-facing business plans focus on raising capital and support for a business. But an internal business plan helps keep the business mission consistent in the face of change.

4. Strategic Business Plan

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Strategic business plans focus on long-term objectives for your business. They usually cover the first three to five years of operations. This is different from the typical startup business plan which focuses on the first one to three years. The audience for this plan is also primarily internal stakeholders.

These types of business plans may include:

  • Relevant data and analysis
  • Assessments of company resources
  • Vision and mission statements

It's important to remember that, while many businesses create a strategic plan before launching, some business owners just jump in. So, this business plan can add value by outlining how your business plans to reach specific goals. This type of planning can also help a business anticipate future challenges.

5. Business Acquisition Plan

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Investors use business plans to acquire existing businesses, too — not just new businesses.

A business acquisition plan may include costs, schedules, or management requirements. This data will come from an acquisition strategy.

A business plan for an existing company will explain:

  • How an acquisition will change its operating model
  • What will stay the same under new ownership
  • Why things will change or stay the same
  • Acquisition planning documentation
  • Timelines for acquisition

Additionally, the business plan should speak to the current state of the business and why it's up for sale.

For example, if someone is purchasing a failing business, the business plan should explain why the business is being purchased. It should also include:

  • What the new owner will do to turn the business around
  • Historic business metrics
  • Sales projections after the acquisition
  • Justification for those projections

6. Business Repositioning Plan

businessplan_6 (1)

When a business wants to avoid acquisition, reposition its brand, or try something new, CEOs or owners will develop a business repositioning plan.

This plan will:

  • Acknowledge the current state of the company.
  • State a vision for the future of the company.
  • Explain why the business needs to reposition itself.
  • Outline a process for how the company will adjust.

Companies planning for a business reposition often do so — proactively or retroactively — due to a shift in market trends and customer needs.

For example, shoe brand AllBirds plans to refocus its brand on core customers and shift its go-to-market strategy. These decisions are a reaction to lackluster sales following product changes and other missteps.

7. Expansion or Growth Business Plan

When your business is ready to expand, a growth business plan creates a useful structure for reaching specific targets.

For example, a successful business expanding into another location can use a growth business plan. This is because it may also mean the business needs to focus on a new target market or generate more capital.

This type of plan usually covers the next year or two of growth. It often references current sales, revenue, and successes. It may also include:

  • SWOT analysis
  • Growth opportunity studies
  • Financial goals and plans
  • Marketing plans
  • Capability planning

These types of business plans will vary by business, but they can help businesses quickly rally around new priorities to drive growth.

Getting Started With Your Business Plan

At the end of the day, a business plan is simply an explanation of a business idea and why it will be successful. The more detail and thought you put into it, the more successful your plan — and the business it outlines — will be.

When writing your business plan, you’ll benefit from extensive research, feedback from your team or board of directors, and a solid template to organize your thoughts. If you need one of these, download HubSpot's Free Business Plan Template below to get started.

Editor's note: This post was originally published in August 2020 and has been updated for comprehensiveness.

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Meaning of business plan in English

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  • make time idiom
  • set the agenda idiom
  • slot someone/something in
  • social calendar
  • spread something over something

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What Is a Business Plan? Definition and Planning Essentials Explained

Posted february 21, 2022 by kody wirth.

definition business plan français

What is a business plan? It’s the roadmap for your business. The outline of your goals, objectives, and the steps you’ll take to get there. It describes the structure of your organization, how it operates, as well as the financial expectations and actual performance. 

A business plan can help you explore ideas, successfully start a business, manage operations, and pursue growth. In short, a business plan is a lot of different things. It’s more than just a stack of paper and can be one of your most effective tools as a business owner. 

Let’s explore the basics of business planning, the structure of a traditional plan, your planning options, and how you can use your plan to succeed. 

What is a business plan?

A business plan is a document that explains how your business operates. It summarizes your business structure, objectives, milestones, and financial performance. Again, it’s a guide that helps you, and anyone else, better understand how your business will succeed.  

Why do you need a business plan?

The primary purpose of a business plan is to help you understand the direction of your business and the steps it will take to get there. Having a solid business plan can help you grow up to 30% faster and according to our own 2021 Small Business research working on a business plan increases confidence regarding business health—even in the midst of a crisis. 

These benefits are directly connected to how writing a business plan makes you more informed and better prepares you for entrepreneurship. It helps you reduce risk and avoid pursuing potentially poor ideas. You’ll also be able to more easily uncover your business’s potential. By regularly returning to your plan you can understand what parts of your strategy are working and those that are not.

That just scratches the surface for why having a plan is valuable. Check out our full write-up for fifteen more reasons why you need a business plan .  

What can you do with your plan?

So what can you do with a business plan once you’ve created it? It can be all too easy to write a plan and just let it be. Here are just a few ways you can leverage your plan to benefit your business.

Test an idea

Writing a plan isn’t just for those that are ready to start a business. It’s just as valuable for those that have an idea and want to determine if it’s actually possible or not. By writing a plan to explore the validity of an idea, you are working through the process of understanding what it would take to be successful. 

The market and competitive research alone can tell you a lot about your idea. Is the marketplace too crowded? Is the solution you have in mind not really needed? Add in the exploration of milestones, potential expenses, and the sales needed to attain profitability and you can paint a pretty clear picture of the potential of your business.

Document your strategy and goals

For those starting or managing a business understanding where you’re going and how you’re going to get there are vital. Writing your plan helps you do that. It ensures that you are considering all aspects of your business, know what milestones you need to hit, and can effectively make adjustments if that doesn’t happen. 

With a plan in place, you’ll have an idea of where you want your business to go as well as how you’ve performed in the past. This alone better prepares you to take on challenges, review what you’ve done before, and make the right adjustments.

Pursue funding

Even if you do not intend to pursue funding right away, having a business plan will prepare you for it. It will ensure that you have all of the information necessary to submit a loan application and pitch to investors. So, rather than scrambling to gather documentation and write a cohesive plan once it’s relevant, you can instead keep your plan up-to-date and attempt to attain funding. Just add a use of funds report to your financial plan and you’ll be ready to go.

The benefits of having a plan don’t stop there. You can then use your business plan to help you manage the funding you receive. You’ll not only be able to easily track and forecast how you’ll use your funds but easily report on how it’s been used. 

Better manage your business

A solid business plan isn’t meant to be something you do once and forget about. Instead, it should be a useful tool that you can regularly use to analyze performance, make strategic decisions, and anticipate future scenarios. It’s a document that you should regularly update and adjust as you go to better fit the actual state of your business.

Doing so makes it easier to understand what’s working and what’s not. It helps you understand if you’re truly reaching your goals or if you need to make further adjustments. Having your plan in place makes that process quicker, more informative, and leaves you with far more time to actually spend running your business.

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What should your business plan include?

The content and structure of your business plan should include anything that will help you use it effectively. That being said, there are some key elements that you should cover and that investors will expect to see. 

Executive summary

The executive summary is a simple overview of your business and your overall plan. It should serve as a standalone document that provides enough detail for anyone—including yourself, team members, or investors—to fully understand your business strategy. Make sure to cover the problem you’re solving, a description of your product or service, your target market, organizational structure, a financial summary, and any necessary funding requirements.

This will be the first part of your plan but it’s easiest to write it after you’ve created your full plan.

Products & Services

When describing your products or services, you need to start by outlining the problem you’re solving and why what you offer is valuable. This is where you’ll also address current competition in the market and any competitive advantages your products or services bring to the table. Lastly, be sure to outline the steps or milestones that you’ll need to hit to successfully launch your business. If you’ve already hit some initial milestones, like taking pre-orders or early funding, be sure to include it here to further prove the validity of your business. 

Market analysis

A market analysis is a qualitative and quantitative assessment of the current market you’re entering or competing in. It helps you understand the overall state and potential of the industry, who your ideal customers are, the positioning of your competition, and how you intend to position your own business. This helps you better explore the long-term trends of the market, what challenges to expect, and how you will need to initially introduce and even price your products or services.

Check out our full guide for how to conduct a market analysis in just four easy steps .  

Marketing & sales

Here you detail how you intend to reach your target market. This includes your sales activities, general pricing plan, and the beginnings of your marketing strategy. If you have any branding elements, sample marketing campaigns, or messaging available—this is the place to add it. 

Additionally, it may be wise to include a SWOT analysis that demonstrates your business or specific product/service position. This will showcase how you intend to leverage sales and marketing channels to deal with competitive threats and take advantage of any opportunities.

Check out our full write-up to learn how to create a cohesive marketing strategy for your business. 

Organization & management

This section addresses the legal structure of your business, your current team, and any gaps that need to be filled. Depending on your business type and longevity, you’ll also need to include your location, ownership information, and business history. Basically, add any information that helps explain your organizational structure and how you operate. This section is particularly important for pitching to investors but should be included even if attempted funding is not in your immediate future.

Financial projections

Possibly the most important piece of your plan, your financials section is vital for showcasing the viability of your business. It also helps you establish a baseline to measure against and makes it easier to make ongoing strategic decisions as your business grows. This may seem complex on the surface, but it can be far easier than you think. 

Focus on building solid forecasts, keep your categories simple, and lean on assumptions. You can always return to this section to add more details and refine your financial statements as you operate. 

Here are the statements you should include in your financial plan:

  • Sales and revenue projections
  • Profit and loss statement
  • Cash flow statement
  • Balance sheet

The appendix is where you add additional detail, documentation, or extended notes that support the other sections of your plan. Don’t worry about adding this section at first and only add documentation that you think will be beneficial for anyone reading your plan.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. So, to get the most out of your plan, it’s best to find a format that suits your needs. Here are a few common business plan types worth considering. 

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you’ll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or any other situation where the full details of your business must be understood by another individual. 

This type of business plan follows the outline above and can be anywhere from 10-50 pages depending on the amount of detail included, the complexity of your business, and what you include in your appendix. We recommend only starting with this business plan format if you plan to immediately pursue funding and already have a solid handle on your business information. 

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea. 

The structure ditches a linear structure in favor of a cell-based template. It encourages you to build connections between every element of your business. It’s faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations. This is really best for those exploring their business idea for the first time, but keep in mind that it can be difficult to actually validate your idea this way as well as adapt it into a full plan.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan. This format is a simplified version of the traditional plan that focuses on the core aspects of your business. It basically serves as a beefed-up pitch document and can be finished as quickly as the business model canvas.

By starting with a one-page plan, you give yourself a minimal document to build from. You’ll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan. This plan type is useful for those exploring ideas, needing to validate their business model, or who need an internal plan to help them run and manage their business.

Now, the option that we here at LivePlan recommend is the Lean Plan . This is less of a specific document type and more of a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, test, review, refine, and take action based on performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27-minutes . However, it’s even easier to convert into a full plan thanks to how heavily it’s tied to your financials. The overall goal of Lean Planning isn’t to just produce documents that you use once and shelve. Instead, the Lean Planning process helps you build a healthier company that thrives in times of growth and stable through times of crisis.

It’s faster, keeps your plan concise, and ensures that your plan is always up-to-date.

Try the LivePlan Method for Lean Business Planning

Now that you know the basics of business planning, it’s time to get started. Again we recommend leveraging a Lean Plan for a faster, easier, and far more useful planning process. 

To get familiar with the Lean Plan format, you can download our free Lean Plan template . However, if you want to elevate your ability to create and use your lean plan even further, you may want to explore LivePlan. 

It features step-by-step guidance that ensures you cover everything necessary while reducing the time spent on formatting and presenting. You’ll also gain access to financial forecasting tools that propel you through the process. Finally, it will transform your plan into a management tool that will help you easily compare your forecasts to your actual results. 

Check out how LivePlan streamlines Lean Planning by downloading our Kickstart Your Business ebook .

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Kody Wirth

Posted in Business Plan Writing

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What does business plan mean?

Definitions for business plan busi·ness plan, this dictionary definitions page includes all the possible meanings, example usage and translations of the word business plan ., wiktionary rate this definition: 0.0 / 0 votes.

business plan noun

A summary of how a business owner, manager, or entrepreneur intends to organize an entrepreneurial endeavor and implement activities necessary and sufficient for the venture to succeed.

Wikipedia Rate this definition: 0.0 / 0 votes

Business plan

A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals. It also describes the nature of the business, background information on the organization, the organization's financial projections, and the strategies it intends to implement to achieve the stated targets. In its entirety, this document serves as a road-map (a plan) that provides direction to the business.Written business plans are often required to obtain a bank loan or other kind of financing. Templates and guides, such as the ones offered in the United States by the Small Business Administration can be used to facilitate producing a business plan.

Wikidata Rate this definition: 0.0 / 0 votes

A business plan is a formal statement of a set of business goals, the reasons they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals. Business plans may also target changes in perception and branding by the customer, client, taxpayer, or larger community. When the existing business is to assume a major change or when planning a new venture, a 3 to 5 year business plan is required, since investors will look for their annual return in that timeframe.

Editors Contribution Rate this definition: 0.0 / 0 votes

  • business plan

A form of plan for a business with specific and concise data on the business vision, objectives, goals, management and structure, budget income, budget expenditure, business finance, budget forecast for the planned period, resources and systems required, technology and the relevant law, guidelines, treaties or policies applicable to the business

Each business or social enterprise has a business plan to ensure they are focused on their vision, goals, objectives and finances

Submitted by MaryC on February 9, 2021  

How to pronounce business plan?

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How to say business plan in sign language?

Chaldean Numerology

The numerical value of business plan in Chaldean Numerology is: 9

Pythagorean Numerology

The numerical value of business plan in Pythagorean Numerology is: 7

Examples of business plan in a Sentence

Jeff Moorad :

We believe that Liberty’s business plan of creating more franchise-like values on the teams are going to flow in part from the cost cap, all of these pieces of a thoughtful business plan will ultimately create franchise values for each of the teams in the sport. That’s our bet, to be frank. We’re betting on the long-term future of Formula One.

Waldo Perez :

But we have a very aggressive business plan to develop the project... so there may be other financings coming.

Cheryl Dillin :

Not every business owner's business plan includes being a property manager and a property owner, this food hall gives local entrepreneurs an opportunity to prove themselves, gain a local following. It's kind of like a spring board to the next level.

Bill Edwards :

We had a great business plan and we would get turned down and not get any answers.

Joey Zwillinger :

We took the next 30 days to get alignment, we did that by writing a pretty big business plan . It was like a 25, 30-page business plan . We really never shared it with anyone but it was about Tim and Joey Zwillinger dialoguing and building a great partnership.

  • ^  Wiktionary https://en.wiktionary.org/wiki/Business_Plan
  • ^  Wikipedia https://en.wikipedia.org/wiki/Business_Plan
  • ^  Wikidata https://www.wikidata.org/w/index.php?search=business plan

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  • A.   cleave
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  • business park
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definition business plan français

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COMMENTS

  1. Projet de création d'entreprise : comment faire un business plan

    Le business plan (ou plan d'affaires) est un document écrit qui présente en détail votre projet de création entreprise. Le business plan sera l'outil pour convaincre les banques et les investisseurs. Nous vous expliquons comment faire un business plan étape par étape.

  2. La définition complète pour savoir ce qu'est un business plan

    Un business plan est un document synthétique qui permet à un entrepreneur de présenter de manière simple et efficace les tenants et aboutissants de son projet. Il doit présenter de façon argumentée le besoin de financement et le potentiel de rentabilité du projet ainsi que la vision du futur dirigeant concernant son entreprise.

  3. Business plan

    Le plan d'affaires 1, ou plan de développement 2, ou encore business plan 3, est un document officiel qui formalise par écrit les projections de développement d'une entreprise . Découlant du modèle d'entreprise 4, il définit les objectifs à atteindre ainsi que les méthodes et les délais nécessaires pour y parvenir.

  4. Définition du business plan : qu'est-ce que c'est

    Un business plan est un document écrit permettant de formaliser un projet de création d'entreprise, de reprise d'entreprise ou de développement d'activité. Compta-Facile vous présente sa fiche complète consacrée à la définition du business plan. Sommaire masquer Qu'est-ce qu'un business plan ? Quelle est l'utilité d'un business plan ?

  5. Business plan : définition et synonymes

    Le business plan est un document écrit permettant de formaliser un projet d'entreprise. C'est la seconde étape du processus de création d'une société qui est réalisée après l'évaluation du projet. Le business plan peut également être utilisé lors du développement de nouvelles activités dans une société préexistante.

  6. Business model et business plan : quelle différence

    Tout comme le business plan, le business model est itératif, évolutif et modulable pour vous adapter entièrement à l'évolution de votre marché et/ou de votre stratégie. Le business model est le cœur de votre business plan, il est plus proche du concept que de la prévision. Le business plan est quant à lui une déclinaison ...

  7. business plan

    business plan noun plan d'affaires m The director presented the new business plan. Le directeur a présenté le nouveau plan d'affaires. less common: plan d'entreprise m · plan des activités m · plan de développement m · plan industriel m · plan commercial m · projet commercial m · stratégie d'affaires f · plan opérationnel m ·

  8. business plan translation in French

    Search Synonyms Conjugate Speak Suggest new translation/definition business plan n plan m de développement, business plan m → She learned how to write a business plan for the catering business she wanted to launch. Translation English - French Collins Dictionary business plan n. plan de développement [Bus.] Collaborative Dictionary English-French

  9. business plan

    business plan - traduction anglais-français. Forums pour discuter de business plan, voir ses formes composées, des exemples et poser vos questions.

  10. Définition de business plan

    Wiktionnaire Locution nominale - français business plan \biz.nɛs plɑ̃\ masculin (Économie) Plan d'affaires. Elle rétorque que Poney Express (…) aura surtout besoin d'experts en coutumes locales. Il faut savoir parler le wesh et accompagner benoîtement des médecins jusque chez leurs patients.

  11. Traduction business plan en Français

    Chercher Synonymes Conjuguer Prononcer Proposer une autre traduction/définition business plan n plan m de développement, business plan m → She learned how to write a business plan for the catering business she wanted to launch. Traduction Dictionnaire Collins Anglais - Français business plan n. plan de développement [Bus.]

  12. Définition business plan

    traduction business plan dans le dictionnaire Français - Français de Reverso, voir aussi 'business, business school, busine, businessman', conjugaison, expressions idiomatiques

  13. business plan

    business plan - traduction - Dictionnaire Français-Anglais WordReference.com Voir également : Recherches récentes : business plan en espagnol | Conjugaison [FR] | Conjugator [EN] | en contexte | images WordReference WR Reverse (1) WordReference English-French Dictionary © 2024: Un oubli important ? Signalez une erreur ou suggérez une amélioration.

  14. Définition business-plan

    traduction business-plan dans le dictionnaire Français - Français de Reverso, voir aussi 'business, businesswoman, businessmen, busine', conjugaison, expressions idiomatiques

  15. Définition de business plan en anglais

    business plan définition, signification, ce qu'est business plan: 1. a detailed plan describing the future plans of a business 2. a detailed plan describing the…. En savoir plus.

  16. Business Plan: What It Is, What's Included, and How to Write One

    Business Plan: A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals. A business plan lays out a written plan from a ...

  17. What is a Business Plan? Definition, Tips, and Templates

    A business plan is a documented strategy for a business that highlights its goals and its plans for achieving them. It outlines a company's go-to-market plan, financial projections, market research, business purpose, and mission statement.

  18. Business plan

    Clawback. v. t. e. A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals. It also describes the nature of the business, background information on the organization, the organization's financial projections, and the strategies it ...

  19. blanket

    blanket of [sth] n. figurative (cloud, snow, fog: covering layer) (figuré : de neige) couche, couverture nf. (figuré : de neige) manteau nm. (figuré : de brouillard) nappe nf. A fresh blanket of snow lay on top of the grass. Fog lay over the city in a thick blanket.

  20. BUSINESS PLAN definition

    business plan meaning: 1. a detailed plan describing the future plans of a business 2. a detailed plan describing the…. Learn more.

  21. What Is a Business Plan? Definition and Essentials Explained

    It describes the structure of your organization, how it operates, as well as the financial expectations and actual performance. A business plan can help you explore ideas, successfully start a business, manage operations, and pursue growth. In short, a business plan is a lot of different things. It's more than just a stack of paper and can be ...

  22. business plan

    plan d'affaires m. The director presented the new business plan. Le directeur a présenté le nouveau plan d'affaires. plus rare : plan d'entreprise m. ·. plan des activités m. ·. plan de développement m.

  23. What does business plan mean?

    Definition of business plan in the Definitions.net dictionary. Meaning of business plan. What does business plan mean? Information and translations of business plan in the most comprehensive dictionary definitions resource on the web. Login . The STANDS4 Network. ... Français (French) Русский (Russian) ಕನ್ನಡ (Kannada ...