Blog – Creative Presentations Ideas

Blog – Creative Presentations Ideas

infoDiagram visual slide examples, PowerPoint diagrams & icons , PPT tricks & guides

sample strategic plan powerpoint presentation

7 Essential PPT Templates for Strategic Planning Presentations

Last Updated on August 30, 2022 by

It’s no secret that company strategy needs to be understood clearly by all people so all activities and projects are aligned with it. Creating a presentation deck on strategic topics can be challenging, as you need to show the big picture in a catchy way that will resonate with all involved people. Substituting huge text blocks with easy-to-follow infographics will definitely help you to communicate various long-term and strategic planning topics.

We’ve put together this list of recommended PowerPoint slide decks that can be a source of graphical inspiration so you don’t have to spend endless time searching for visuals to fit the presented concepts.

Explore slide decks presented here in Strategy and Long-term Planning PowerPoint Templates collection . You can get any deck or separate slide as an editable PPT file.

These seven templates will help you create high-quality presentations to convey strategic planning concepts:

  • Strategy Management Pillars
  • Roadmap Diagrams
  • Vision & Mission Concepts
  • Business Model Canvas
  • Go To Market Strategy Plan
  • Business Recovery & Transformation Plan
  • Gap Analysis Types and Tools

Strategy Management Pillars Graphics

The metaphor of ancient columns is often used to present foundation elements holding the building. As you can see in the example below, the pillars of business excellence represent the core values and form the foundation to hold up the “roof” – the company vision.

Explore Strategy Management Pillars collection here that will help you create strategic planning slides faster.

strategy-management-pillars-infographic-diagram-ppt-template

Pillars can be used to present the following concepts:

  • Foundation your company was built on and why you do what you do.
  • Company vision, mission, key values, and capabilities
  • Core principles of your business
  • Project plan essentials

Roadmap Diagram Templates for Sharing Long-term Vision and Strategic Planning Goals

A well-designed roadmap is like a GPS for your business or project. It’s one of the best visual tools to make your vision and steps towards it clear for everyone on the team.

You can use roadmaps to show yearly or quarterly goals, steps to achieve, and phases of your project plan. Check Roadmap Diagram Templates collection here .

roadmap diagrams for strategic planning

The roadmap is an effective visualization tool that can remind everyone of your vision and keep all team members on the right road. Check three ways to design a roadmap slide depending on the type of planning you present.

Roadmaps should not necessarily contain the “road” image, despite its name, they can also be visualized as a table. If you’re discussing product development or release, sharing responsibilities within the team, or want to track projects across departments, such roadmap tables will help you illustrate these concepts in a more visual way .

Vision & Mission Presentation Diagrams

Besides current goals, strategies, and action plans, every company has a mission – a reason it exists and a vision – a striking statement clarifying the business’s meaning and purpose for stakeholders.

To underline the importance of these statements and show how your company differs from others, try using more creative and fresh designs for such slides. If you’d like to save time, choose templates from our collection of slides for illustrating vision, mission, and values .

Vision Mission Presentation Diagrams

For more ideas on presenting various statements, see seven ideas for the quote slides .

Business Model Canvas Template

The Business Model Canvas framework is a strategic management template used for describing or altering existing business models and developing new ones. It allows seeing a big picture of core activities, resources, and partners.

BMC is widely used by companies and startups to analyze their strategy and apply the lean startup approach. Visualizing it without cluttering the slide will help you keep the audience’s attention and convey your ideas clearly.

Business Model Canvas Template for KPI's and strategic planning ppt

Go-To-Market Strategy Plan Framework

The go-to-market strategy is the tactical action plan that drafts the necessary steps to deliver a unique value proposition to customers and achieve a competitive advantage in a new market. It can be applied to pretty much anything, from launching new products and services, to re-launching your company or brand.

Having a concisely presented go-to-market strategy can help a lot while explaining it to the management board or stakeholders because such documents usually contain lots of content and numeric data. Get inspired by Go To Market Strategy Plan graphics covering all elements of GTM.

go-to-market-strategy-plan-framework-diagrams-ppt-template

You can use these graphics to:

  • Design a framework of your go-to-market strategy including all important elements on one slide
  • Illustrate total available, serviceable available & obtainable market volume
  • Describe the competitive landscape comparing the biggest market players
  • Show entrance and exit barriers
  • Visualize your targeted customer profile
  • Present financial highlights
  • Illustrate key milestones timeline of a rollout to the new marketplace
  • Describe the key success factor of your expansion strategy

Business Recovery Plan Graphics Template

If you are working on a business recovery or transformation plan, illustrating key business challenges, trends, and your crisis management strategy in a clear, informative manner will help you be heard.

You can reuse and adapt our collection of Post-Pandemic Business Recovery Plan diagrams to present your strategy on how to deal with any sudden emergency situation, causing massive business disruption, and adapt to a new business context.

business-recovery-plan-covid-pandemic-crisis-management-transformation-strategic-planing-ppt

Slides in this deck can be used to:

  • Describe phases of business reaction
  • Visualize methods how to reshape the ways of working for the future
  • Illustrate your performance gap analysis
  • Present contingency plan for the response phase
  • Visualize your digitalization and automatization strategies
  • Cover responsibility and sustainability aspects
  • Illustrate the circular economy model
  • Explain “remotization” areas
  • Summarize digital co-working success elements

To outline the next steps after such a strategic planning meeting, explore ideas on illustrating the concept of follow-up with one symbol .

Gap Analysis Types and Tools Presentation

A gap analysis is a business assessment methodology that compares actual performance and results with what was expected. It is useful when you need to evaluate current results and the necessary improvement efforts to close the gap and reach the desired performance,

Check our Gap Analysis Diagrams deck which includes templates to show the concept of gap analysis, its benefits and types, brand perception & customer experience gaps, efficiency gap benchmark, and more.

gap-analysis-diagrams-ppt-template for strategic planning-position-current-desired

If you are looking for general graphics to help your audience connect the dots between concepts or ideas, check bridge graphics design ideas .

Summary of the best visual metaphors for strategic planning

One of the most common presentation design challenges is how to paint a big picture to convey a complex message. Infographics and visuals can help you a lot with this. They don’t have to be overcomplicated, simple diagrams will do. You can see from the examples that it’s enough to choose a good visual metaphor: pillars, road, a mountain, gap & a bridge, target bullseye, or DNA helix.

Pre-designed PowerPoint decks full of various diagrams and icons, will help you save time on designing those infographics. Most of the slide decks in this blog also contain business-relevant content, which you can reuse for your presentations.

Designer’s tip: When designing your slides, remember about consistency rules if you’re mixing slides from two or more PowerPoint files or other sources. It will help to make your presentation more professional-looking and therefore it will be easier to make an impact on the audience you’re talking to.

Resources: PowerPoint Templates for Strategic Planning Presentations

Explore the complete presentation graphics about long-term planning and business strategies topics. All templates mentioned above, and many more, are available in the infoDiagram collection:

Strategic and Long-term Planning PowerPoint Templates

More inspiration for strategic planning presentations

  • How to choose the right diagram so it fits the content
  • Illustrating strategy concept with one icon
  • 10 decks to visualize projects review and plan for the future
  • How to present a triple bottom line business model creatively
  • Ideas to avoid boring company overview presentation

You can find more design ideas and examples of presenting strategic planning topics on our blog .

30+ Strategic Planning PowerPoint Templates

When you’re giving a presentation on strategic planning, there’s no room for mistakes.

Think about it. If you couldn’t plan a proper PowerPoint slideshow, how are you going to convince a group of investors to trust your strategic planning abilities?

Well, there’s no need to get anxious. Making a killer PowerPoint presentation is not that difficult, especially when you have the right template to start with.

Today, we handpicked some of the top strategic planning PowerPoint templates just for you. These templates are hand-crafted by professional designers to ensure they have all the slides and graphics you’ll need for your presentation.

Have a look and see if you can find a template for your project.

How Does Unlimited PowerPoint Templates Sound?

Download thousands of PowerPoint templates, and many other design elements, with a monthly Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 presentation templates, fonts, photos, graphics, and more.

Pitch PowerPoint

Pitch PowerPoint

Mystify Presentation

Mystify Presentation

Animated PPT Templates

Animated PPT Templates

Fully animated.

Explore PowerPoint Templates

Corporate Strategy PowerPoint Template

Corporate Strategy PowerPoint Template

The Corporate Strategy PowerPoint Template is a valuable tool for businesses to map out comprehensive long-term strategies. It offers unique content including executive summaries, SWOT analysis, market growth projections, and more. Easily editable, it accommodates varying screen sizes, comes in three pre-made color themes, and includes a user guide. Note, photos in the demo are only for preview and are not included in the files.

Marketing Strategy PPT Template

Marketing Strategy PPT Template

The Marketing Strategy PPT Template is a comprehensive and versatile tool for business presentations. It features 25 unique slides covering a wide range of marketing topics from strategies and funnels to customer journeys and KPIs. The template, which is easy to customize, comes in 10 pre-made color themes and is designed for a 16x9HD display. Supported by PowerPoint 2010 and newer versions, it includes detailed instructions for users.

Multipurpose Strategy Template

Multipurpose Strategy Template

The Multipurpose Strategy Template is a versatile tool for various presentations, from business to education. It captivates the audience with its professional, modern design, and boasts over 40 slides, customizable color options, image placeholders, and vector-based icons. It also offers easy editability and drag-and-drop image options, enhancing its convenience and efficiency. It comes with free support, but images are not included.

Spacetron Product Strategy PPT

Spacetron Product Strategy PPT

The Spacetron Product Strategy PPT is a versatile toolbox for captivating presentations. With a wide range of editable, resizable graphics and user-friendly features like master slides, picture placeholders and drag-and-drop editing, this template makes it easy to create impactful visual content.

Clean Brand Strategy Presentation Template

Clean Brand Strategy Presentation Template

The Clean Brand Strategy Presentation Template is a versatile and comprehensive tool, peppered with 24 dynamic, easily editable slides. Covering essential business components like market analysis, competitive strategy, and social media marketing, it’s provided in a variety of formats to cater to both technical and non-technical individuals.

Minimal Marketing Strategy PowerPoint Template

Minimal Marketing Strategy PowerPoint Template

The Minimal Marketing Strategy PowerPoint Template is a versatile tool perfect for creating compelling company profiles or business presentations. Easily customizable, it includes 30 HD widescreen slides, available in both PPT and PPTX formats. You can modify all elements, colors, shapes, and charts according to your needs. Please note, images used in the original template are not included.

Modern Business Strategy Planning PowerPoint Template

Modern Business Strategy Planning PowerPoint Template

Delivering a more convincing and effective strategic plan presentation will be much easier when you have a bold slideshow design to back your claims. This PPT is perfect for that job. It comes with 32 unique slides featuring lots of charts, graphs, and infographics to show off data and statistics. Each slide and graphic can be customized to your preference.

Marketing Strategic Planning PowerPoint Template

Marketing Strategy Planning PowerPoint Template

The colorful and modern design of this PowerPoint template will help make your presentations look professional and stylish at the same time. It uses creative slide layouts with bright accent colors to instantly grab the attention. There are 30 unique slides in this template with master slides and free fonts.

Business Project Strategy PowerPoint Template

Business Project Strategy PowerPoint Template

You can use this PowerPoint template to design a powerful business strategy presentation for your projects that will win over clients and investors. The template comes packed with 30 slide layouts, including graphic layouts for important business concepts like SWOT analysis. You can also customize the slides to change colors, text, and images.

Social Media Strategic Plan PowerPoint Template

Social Media Strategy Plan Powerpoint Template

When presenting a strategic plan for a social media marketing campaign, your slideshow has to look more creative and trendy. This PowerPoint template for stratic planning has the perfect design for those presentations. It includes 30 different slides with simple drag-and-drop editing features. As well as lots of other editable master slide layouts.

Customer Acquisition Strategy PowerPoint Slides

Customer Acquisition Strategy PowerPoint Slides

If you’re working on a presentation related to customer acquisition, this PowerPoint template kit will come in handy. It includes 20 unique slides for showcasing your data, stats, and key points related to customer acquisition strategy. It has funnels, roadmaps, timelines, and various other useful infographic layouts too.

Isometric SEO Strategic Planning PPT Free

Isometric SEO Strategic Planning PPT Free

Creating a strategic planning presentation for your SEO projects will get much easier when you have this PowerPoint template. It includes 33 fully customizable slides with colorful shapes, illustrations, and typography. It’s completely free to use.

Free Strategic Planning Infographics for PowerPoint

Free Strategic Planning Infographics for PowerPoint

If you’re looking for a specific infographic to showcase data in your strategic planning slideshows, this free template might help. It has 30 different slides with useful charts, infographics, and graphs for showing off stats and data in your presentations.

Creative Strategic Planning PowerPoint Template

Creative Strategy Planning Powerpoint Template

Sometimes, you have to add some color and creativity to even some of the most complex presentations to make them fit in with your brand and industry. This strategic planning PowerPoint template is a great example of that concept. It has the perfect design for presentations related to lifestyle, social media, and fashion business strategies. The template has 35 unique slides.

MARKENCY – Marketing Strategy PowerPoint Template

MARKENCY - Marketing Strategy Powerpoint Template

This strategic planning template is designed with a modern and stylish layout. It’s ideal for making slideshows related to marketing strategies and promotional campaigns. There are more than 40 different slides included in this template with lots of vector graphics, editable charts, icon packs, and more.

Sales Strategic Planning PowerPoint Template

Sales Strategy Planning Powerpoint Template

If you’re working on a strategic plan for your sales presentation, this PowerPoint template will help you craft the perfect slideshow for your project. The template includes 30 clean slide layouts that you can fully customize to change colors, fonts, and add images.

Simple PowerPoint Template for Marketing Strategy Planning

Simple PowerPoint Template for Marketing Strategy Planning

You can use this PowerPoint template as a canvas to create a more complex slideshow for strategic planning presentations. There are 20 master slide layouts in this template in standard and widescreen designs. You can edit and customize them however you like to add your data, diagrams, charts, and more.

Digital Marketing Strategic Planning PowerPoint Template

Digital Marketing Strategy Plan Powerpoint Template

This PowerPoint template features a flexible multipurpose slide design that you can use to create strategic planning slideshows for various types of digital marketing projects and businesses. There are over 40 unique slides in the template with infographics, charts, and vector graphics. It comes fully animated too.

Creative Sales Strategy Plan Free PowerPoint Template

Creative Sales Strategy Plan Free PowerPoint Template

A free PowerPoint template for making a sales strategy plan presentation. It has colorful and creative slides featuring fun illustrations. You can also customize the slides to your preference. There are 31 slides in this template.

Strategy in 6 Steps – Free Strategic Planning PPT

Strategy in 6 Steps - Free Strategic Planning PPT

This free strategic planning PowerPoint template features a clean and minimalist design. It will allow you to neatly organize your strategic plan into 6 steps. There are 39 unique slides to describe those steps in more detail.

Brand Strategy Planning PowerPoint Template

Brand Strategy Planning PowerPoint Template

Use this PowerPoint template to create a powerful presentation to showcase your branding strategy plan. It comes with 29 sleek and modern slides featuring aesthetic designs. They are all fully animated and include beautiful typography to accentuate your key points. It’s perfect for high-end and luxury brands too.

Project Strategic Planning PowerPoint Template

Project Strategic Planning PowerPoint Template

This is one of the most professional-looking strategic planning PowerPoint templates on our list. It has a bold color theme that spreads across the entire slideshow. It also uses accent colors to highlight the key points in the presentation. There are 30 customizable slides in this template.

Business PowerPoint Template for Strategic Planning

Business PowerPoint Template for Strategic Planning

Whether you’re working on a strategic plan presentation for an agency, small business, or corporate brand, this PowerPoint template has all the slide layouts you’ll need. There are more than 70 unique slides included in this template. And it comes in 20 color themes as well as a massive icon pack with 4,000 icons.

Marketing Strategy Plan PowerPoint Template

Marketing Strategy Plan PowerPoint Template

You can deliver a more convincing strategic plan presentation for your marketing projects with the help of this template. It features 25 unique slides with a creative color theme. You can also customize each slide to change images, edit fonts, and even change the colors to match your branding.

Business Strategy PowerPoint Infographics Slides

Business Strategy PowerPoint Infographics Slides

This PowerPoint template has plenty of useful infographic slides that will be quite useful for your strategic planning presentations. There are 17 unique infographic slides in the template with 12 different color schemes to choose from. That makes it a total of 204 slides in the template.

Free Minimalist SEO Strategy Plan PowerPoint Template

Minimalist SEO Strategy Plan PowerPoint Template

Another free PowerPoint template for making a strategic plan presentation for your SEO and marketing projects. The template comes with 29 unique slides featuring bold and creative slides.

Moovia – Free Strategic Planning PPT For Social Media

Moovia - Free Strategic Planning PPT For Social Media

Download this PowerPoint template for free to design a stylish and trendy presentation to showcase your strategic plan. This template is made with social media marketing in mind. And it includes 32 different slides.

Brand Strategy & Direction Powerpoint Template

Brand Strategy & Direction Powerpoint Template

This PowerPoint template is perfect for making all types of brand strategy planning presentations. It has a set of modern slides featuring bold and elegant colors. There are 36 unique slides included in this template with easily editable designs.

Solvro – Marketing Strategic Planning PowerPoint Template

Solvro - Marketing Strategic Planning PowerPoint Template

If you want to make your strategic planning presentations look strikingly attractive, this PowerPoint template will surely help. It features vibrant colors mixed with a darker theme to instantly attract attention. This template also has 36 different slides.

Gradient PowerPoint Template for Strategic Planning

Gradient PowerPoint Template for Strategic Planning

This strategic planning PowerPoint template is for fans of gradient colors. There are lots of customizable and beautiful slides in this template with cool gradient color schemes. There are 30 unique slides in the template for your to choose from.

Vertical Business Strategic Plan PowerPoint Template

Vertical Business Strategic Plan PowerPoint Template

Vertical PowerPoint slideshows are quite useful for both digital and print presentations. You can print them as documents too. This template features a set of vertical slides that are perfect for those types of slideshows. It comes in A4 and US Letter sizes as well as in 5 different color themes.

Sales Strategic Planning PowerPoint Templates

Sales Strategic Planning PowerPoint Templates

You can use this PowerPoint template to add lots of powerful statistics, reports, and surveys to your strategic planning presentations. It includes 30 different infographics, charts, timelines, and graphs related to sales strategy planning.

Strategic Planning PowerPoint Template for Business

Strategic Planning PowerPoint Template for Business

This template features a very professional slide design made specifically for delivering strategic planning presentations related to modern brands and corporate agencies. The template has 25 unique slides with free fonts, icon packs, editable vector graphics, and much more.

sample strategic plan powerpoint presentation

My favorite strategy presentation template

  • March 16, 2023

How much time do you waste building and rebuilding PowerPoint slides?

How much time does your team waste?

If you’re anything like I used to be, the answer is, “waaaaaay too much”.

For years now, I’ve sat back and watched while everyone around me wasted countless hours designing and redesigning slides for business strategy presentations and updates. And here I was, Mr. Template (self proclaimed …) watching it all go down. Well those days are over. We need to stop wasting our time and energy building strategy presentation slides so we can focus on being creative and strategic.

I locked myself in a room for the past two weeks and assembled a collection of more than 40 of my favorite business slides in a comprehensive strategy presentation template . These are the slides I use over and over again. They are battle tested over two decades. They work.

What is in the Strategy Presentation Template?

In the package, you’ll find over 40 slide templates and a fully baked example strategy presentation to show you exactly how I use these slides in practice.

I built the slides to be visually attractive but simple to edit. I designed most slides using well-constructed PowerPoint tables instead of shapes to make it easier for you to format and change. They look great but they don’t break when you try to change a word or add a section. I created multiple versions of every slide – image versions, plain versions, versions of varying lengths. Whatever I could think of to make your life easier, I’ve done it. Instead of spending 3 hours building a presentation for your boss next week, you can spend 15 minutes by using my slide templates.

Buy the strategy presentation template

If I already had you at “strategic slide templates” and you just want to buy them now and get on with it, click here . In the package you’ll get 40 strategic slide templates and a fully baked example version to show how I would use them in practice.

If you want to learn a bit more about what’s inside the template, I’ll outline below.

I’ve probably built hundreds of strategy and business presentations over the years. I have evaluated hundreds more. And during that time, I’ve developed a set of slides I always use because they make sense and they work.

Mission Slides (2 slide templates)

It’s good to start every strategic presentation or plan with a reminder of the highest level mission. It provides an anchor point for all plans and strategies. In the strategic planning template, I’ve given a simple template and a visual template to communicate your mission.

Situational Analysis Slides (7 slide templates)

I start every strategy presentation with a review of the current situation. This can include analysis of internal factors like your team or budget as well as external factors like competitors and markets. Situational analysis slides are critical to setting proper context. You can’t build an effective plan or presentation without at least one. In the strategy presentation template, I’ve provided several slides to use when analyzing the current situation.

Goals Slides (3 slide templates)

Once you have assessed the situation, you need to communicate your goals in a way that is specific and measurable. Goals are ultimately tied to your mission but should reflect the situational analysis you’ve just done. I’ve given you a few templates for communicating your goals.

Transformation Slides (4 slide templates)

Every company is transforming in some way. Every team is transforming. I find it very useful to use transformation slides in my business presentations. I’ve built a few of my favorites for you to use in the strategy presentation template.

Strategic Initiatives Slides (3 slide templates)

In my experiences this is the most important section of a strategic plan or presentation. Once you’ve identified your goals and desired transformation, you need initiatives to get it done. In this section I’ve given you a few templates to communicate and describe your strategic initiatives in a compelling way.

Comparative Analysis Slides (4 slide templates)

In many business and strategy presentations you will need to compare markets, competitors, features and other attributes. I do it all the time. I’ve designed four of my favorite slides for comparisons and included in this template.

KPIs and Dashboard Slides (2 slide templates)

You can’t have a strategic plan without some sort of measurement dashboard. I use the same basic dashboards in every plan I do and I’ve included two versions of it for you in this package.

Budget and Resources Slides (2 slide templates)

Most strategic plans need to contemplate resources and budget requirements. I created a couple of simple slide designs that embed excel sheets into them. This makes it way easier for you to edit and adjust based on your specific needs.

Execution Plan Slides (4 slide templates)

Once you’ve aligned everyone to your strategic and the key initiatives, you need to present a project plan and timeline. Most people spend too much time building these or they try to copy and past something from excel that is not legible. I’ve included 4 slide designs I use all the time when presenting my execution plans.

Decision Framework Slides (2 slide templates)

How often do you need to decide between two options? All the time, right? I’ve included a couple of slides I use when I need to get executive alignment or a key decision made between two reasonable options.

Risks and Request Slides (4 slide templates)

Most good presentations end with a statement of risks and some requests for support or help. I’ve included 4 of my favorite templates for doing that. They should help you save time in future plans and presentations.

I hope this package is helpful for you and saves you a ton of time. Send me an email and let me know how it goes!

Get the template .

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StrategyPunk

The 10-Step Guide for a Successful Strategy Presentation

Discover essential steps and best practices in 'How to Write a Strategy Presentation.' Elevate your approach and effectively communicate your strategic vision with our comprehensive guide.

StrategyPunk

StrategyPunk

The 10-Step Guide for a Successful Strategy Presentation

Introduction

Have you ever been trapped in the quicksand of a never-ending strategy presentation?

We've all been there, nodding off while someone drones on.

Now, picture this: a room hanging onto your every word, eyes lit with interest.

Impossible?

Think again. Plunge into our fresh guide, and you'll transform from a presenter to a storyteller.

It’s time for your audience to listen and be utterly captivated.

How to Write a Strategy Presentation: 10 Steps

1. set the stage right.

You wouldn’t host a grand ball without knowing who’s attending, right?

In the same way, before you even think of diving into your content, please know your audience.

Are they tech wizards or old-school board members? Millennials or Baby Boomers?

Customize your talk to resonate with them. Understand their needs, their pain points, and their aspirations.

Connect on a personal level, and half your battle is already won. 🎯

2. Define Your Mission

Imagine embarking on a road trip without a map.

A strategy presentation without a clear mission is almost the same – directionless and meandering.

So, ask yourself: Why are you here? What's the core message?

Once you have that clarity, your path becomes straightforward. And trust me; your audience will thank you for it.

3. Craft an Unforgettable Opening

First impressions?

They’re everything. You've got 60 seconds to grab your audience's attention. Make those seconds count.

A quirky quote, a compelling statistic, or even a personal anecdote – choose a relevant and riveting opener. It’s the appetizer to your main course.

Make sure it's tantalizing!

4. Break Down the Core

a. Highlight the Issue:

Every story needs a conflict.

In your strategy presentation, this is the issue or challenge at hand.

Paint a vivid picture. Make them see what’s going awry.

But remember, no doom and gloom—just honest, relatable content.

b. Showcase Your Solution:

Now, for the hero of our story – your solution. Get straight to the point.

How will your idea transform the current scenario?

Make your key the shining beacon. Sell not just the picture but the dream.

c. Unveil the Game Plan:

So, you’ve hooked them with the problem and dazzled them with your solution.

The roadmap. Walk them through the how. Detail the journey. Step by step. Action by action. Make it tangible. Make it achievable.

5. Elevate with Design

Yes, content is king. But design?

It’s the crown. Incorporate visuals that speak. Charts, infographics, images – let them do the heavy lifting. Remember, a picture's worth a thousand words, but a relevant picture?

That’s gold. And hey, always lean into simplicity. Less is more, especially on slides. 🖼️

6. Weave in Stories

Facts need to be remembered. Stories? They stick.

Weave in anecdotes that resonate. Personal tales, success stories, or even fictional scenarios – a narrative touch can bring your presentation alive. Make it relatable.

Could you make it memorable? After all, who doesn't love a good story?

7. Get Them Talking

No one enjoys a monologue. You can turn your presentation into a dialogue.

Ask questions. Seek opinions. Maybe even throw in a mini poll or quiz. Engage them.

The more involved they are, the more invested they become. It's the difference between passive listeners and active participants.

8. Wrap it Up with Pizzazz

You're nearing the end. This is where you cement all you've shared.

Highlight the key points. And end with a zinger. Maybe it’s a call to action, a memorable quote, or a challenge.

Leave them thinking, reflecting, and wanting more.

9. Rehearse to Perfection

You've crafted this masterpiece. Now, could you give it the respect it deserves?

Know each slide, each transition, and each pause. Familiarize yourself with the flow. The more comfortable you are with the material, the more confidently you'll deliver.

And nothing, absolutely nothing, captivates an audience more than genuine confidence.

10. After the Applause: Your Next Moves

The applause fades—the room empties.

But your job? It seems that it still needs to be done. Show gratitude. A simple thank you can work wonders. Could you share your presentation or additional resources?

And always, always be open to feedback. It’s the breakfast of champions, after all.

Crafting a killer strategy presentation isn’t about big words or fancy jargon. It’s about connection, clarity, and confidence. You’ve got the palette, brush, and canvas.

Now, could you paint your masterpiece? 🎨

Remember, in strategy presentations, it’s not just about informing. It’s about transforming.

So, go ahead, and inspire change—illuminate minds. And make a lasting impact.🚀

Sign up for StrategyPunk

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Bonus: Your Strategy Presentation Success Checklist

Please ensure that your strategy presentation is top-notch with our concise Success Checklist.

From understanding your audience to gathering feedback post-presentation, this list will guide you through each crucial step for impactful delivery.

Your trusty companion for every presentation!
  • Audience insights in place.
  • Is the Mission crystal clear? ✔️
  • Powerful start rehearsed.
  • Core content organized.
  • Engaging visuals ready.
  • Personal story integrated.
  • Interactive segment prepped.
  • Strong conclusion framed.
  • Feedback channels open.

Strategic Insights 2024: A SWOT Analysis of AMD (Free PPT)

Strategic Insights 2024: A SWOT Analysis of AMD (Free PPT)

Strategic Insights 2024: AMD's SWOT Analysis. Free PowerPoint Template reveals key business strategies for AMD. Download now!

ABB SWOT Analysis: Free PPT Template and Insights 2024

ABB SWOT Analysis: Free PPT Template and Insights 2024

Unlock strategic planning success with our Free ABB SWOT Analysis PPT Template 2024. Get comprehensive insights on ABB's business dynamics for a competitive edge.

Retrenchment Strategy Simplified and Explained (Free PDF template)

Retrenchment Strategy Simplified and Explained (Free PDF template)

Unlock the secrets of Retrenchment Strategy with our comprehensive guide. Simplified & Explained, this Free PDF template offers key insights & strategies for effective downsizing. Download now to navigate challenges with confidence.

Fastly SWOT Analysis: Free PPT and In-Depth Insights 2024

Fastly SWOT Analysis: Free PPT and In-Depth Insights 2024

2024 SWOT Analysis of Fastly with free, detailed PPT guide and insights.

Home Collections Infographics Linear One To Many Strategic Planning Presentation Example

Strategic Planning Presentation Example PPT & Google Slides

Strategic Planning Presentation Example PPT & Google Slides

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Six Noded Strategic Planning Presentation Slide

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Top 10 PowerPoint Templates to Align HR Strategy Plans With Your Business Goals [Free PDF Attached]

sample strategic plan powerpoint presentation

Ashish Singla

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The world witnessed history in the making on January 20, 2021, when President Joseph Robinette Biden, Jr, and Vice President Kamala D. Harris — the first Asain-African America n woman — took their oaths of office. This event inspired many companies to embrace a forward-thinking mindset and keep up with modern times.

Since the advent of the COVID-19, the HR strategic plans have played a crucial role in sustaining employees. Thus, creating an engaging culture that keeps employees dialed in, especially the remote workforce, has become a vital part of core values and norms. A strategic management plan encourages employees to strive for the same goals and maximize the results. 

Unfortunately, many HR professionals struggle to create and implement strategic management plans due to a lack of research or inadvertent errors while improving an already defined roadmap. 

You’ll find a list of PowerPoint presentation templates below to help you implement, improve, and align your human resource plans. You can also establish priorities by avoiding errors and mistakes with the help of these templates. 

Let’s start vetting a presentation slide that meets your requirements! 

Template 1:  HR Strategy Plans For Company Norms and Values Presentation

Are you looking to create or improve your company's HR strategy plans ? This template includes everything you need to get started, including building a culture, improving the employee journey, and more. Plus, learn how to embed those values into your work culture with this PPT design. Whether you're starting from scratch or just looking for a few new ideas to improve, this presentation has got you covered.

HR Strategies to Plan & Implement Company Norms & Values

Download this template

Template 2: Employee Journey & Work Culture Presentation

Are you looking to improve your employee journey and build a better company culture? This must-have template includes everything you need to get started. Building the best culture is key to retaining top talent and improving productivity. With our step-by-step guide, it's easier than ever to create an HR strategy that works for your business. Plus, find out how you can embed your company values into every aspect of the employee experience. So why wait? Start building a better workplace today!

Employee Journey & Work Culture in your Organization

Template 3: HR Strategic Plans and Roadmap Presentation

Streamline your human resource processes with this comprehensive roadmap template. The included templates will help you create a successful onboarding process, develop effective HR strategy plans, and achieve your overall goals. With this resource, you'll be able to navigate any HR transformation successfully.

HR Strategic Roadmap

Template 4: Strategic Workforce Planning  Presentation 

Are you looking to take your workforce planning game to the next level? Look no further than the strategic workforce planning presentation template! This comprehensive guide includes everything you need to create a successful plan, from task management methodology to employee motivation. Plus, you can keep track of progress and performance metrics, and dashboards. Download our strategic workforce planning presentation template today!

Strategic Workforce Planning Presentation

Template 5: HR Strategy Plans And Development Methods Presentation

This comprehensive HR presentation template will help you plan, develop, and align recruitment methods with your business goals. It includes a variety of metrics, such as workforce profile metrics, employee engagement, and management metrics, to help you make well-informed decisions. The performance review template will help you track employee progress and meet predefined expectations.

Human Resources Planning Development Methods

Template 6: Human Resource Strategic Planning Process Presentation

This comprehensive and easy-to-use template will help your organization develop a strategic workforce plan that is scalable as per your needs. The template includes organization development, strategic workforce planning, operational workforce planning , etc, so you can ensure that your business has a solid foundation for success. This valuable resource also includes the core skills and competencies. Don't miss out — invest in this PowerPoint presentation today!

Strategic Human Resource Planning Process

Template 7: Human Resource Planning Process Presentation

The human resource planning process presentation assists you in creating an effective technique for employees. The template includes a strategic HR plan framework, an HRM plan, assessing the current HR capacity, forecasting HR requirements, a GAP Analysis, and a skill GAP analysis plan. This guide is perfect for businesses that want to have the right resources to support their growth.

Human Resource Planning Process Presentation

Template 8: Human Resources Planning Presentation

Introducing the human resources planning presentation. This template is designed to help you create a strategic HR plan, develop an HRM plan, and assess your current HR capacity. With this PowerPoint deck, you'll be able to forecast your requirements and evaluate recruitment strategies. Plus, the checklist will keep you on track for effective resource management. Download the HR planning presentation today!

Human Resources Planning Presentation

Template 9: Strategic HR Management Presentation

Do you need to prioritize your HR strategy but not know where to start? This comprehensive template will help you develop a strategic HR plan to make your business run smoothly. This guide has everything you need to get your HR department up and running, from forecasting employee needs to evaluating recruitment strategies. So download today and get started on creating the perfect workplace!

Strategic HRM Planning

Template 10: Human Resources Functions Presentation

The human resource function template allows you to take an encyclopedic look at the evolution of the HR management structure. This template is perfect for those who want to get an in-depth understanding of how HRM works and what their responsibilities are. With this template, you will create a clear and concise plan for your HR department. It's easy to use and customizable to fit your needs. So why wait? Invest in this presentation today!

Human Resources Functions

Employees are the lifeblood of a business, and employers who view their workforce as their most important asset are making more profits. When you embrace human resources as a strategic management initiative and not as some overhead expense, maximizing the bottom line and minimizing expenses gets easier. The HR strategic plan templates are quintessential in shaping employee behavior.  So download and deploy them as per your needs! 

P.S: Check out this guide with bespoke corporate mentoring templates to boost retention, promotion rates, and employee satisfaction.

Download the free HR Strategy Plans PDF .

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Free PowerPoint Templates

Free Strategic Planning PPT Template

Free Strategic PowerPoint template for project planning and strategy presentations with illustration and green background

This Strategic Planning PPT template has a green background and a marketing plan with a chart. The template is suitable for marketing implementation as well as direct marketing presentations to be used by a marketing company or marketing firm, but it can also be used for presentations on Strategic Thinking or Strategy PowerPoint presentations. Also can be used to embed sales strategy plans into a SWOT Analysis presentation. The template has a guy illustration asking himself what strategy to follow and making a decision.

The guy illustration is like a marketing consultant deciding which plan to follow and looking to the plans and charts. This free strategic PowerPoint template can be used in your own company for strategic planning or also to create business plans, mind maps, or any strategic map planning on PowerPoint. Strateic Planning PowerPoint is by fact one of the most searched PowerPoint templates, if you are looking for strategic planning PowerPoint templates then this template is one of the best options.

Free  planning PowerPoint template is good for planners or if you need to create plans for your next projects at work or get more information about free templates of implementation plan on a PowerPoint.

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Home Blog Business The Essential Guide to Marketing Plan Presentations

The Essential Guide to Marketing Plan Presentations

cover for the essential guide to marketing plan presentations article

“What helps people, helps business,” explains Leo Burnett. A marketing plan is a method businesses incorporate to achieve corporate objectives aligned with their mission and statement. Still, creating a successful marketing plan presentation can become a challenge for many professionals.

What to include, which metrics should be tracked, how to present data visually compellingly, and plenty of other questions can surface when creating a marketing plan presentation. In this article, we will explore in detail all those topics and more to help you create a stellar marketing plan presentation.

Table of Contents

What is a marketing plan?

Why do you need a marketing plan.

  • Difference between a marketing plan and a business plan
  • Types of marketing plan
  • Step 1 – Defining business goals

Step 2 – KPI (Key Performance Indicators)

  • Step 3 – Building a market analysis

Step 4 – Defining the target market

  • Step 5 – Defining marketing objectives
  • Step 6 – Building marketing strategies
  • Step 7 – Selecting marketing channels

Recommended Marketing Plan Templates for Presentations

  • What are marketing tactics?
  • Content Marketing tactics
  • Email Marketing tactics
  • Social Media Marketing tactics
  • Influencer Marketing tactics
  • Marketing budget
  • What is the difference between a marketing strategy and a marketing plan?

Marketing Strategy Outline for an effective Marketing Plan Presentation

  • Why do you need a marketing strategy?
  • Marketing implementation

Tips and avoiding pitfalls when preparing a Marketing Plan

  • Final words

A marketing plan outlines an organization’s advertising approach for generating leads and reaching its target market. A marketing strategy outlines the outreach activities that will be implemented over time and how the organization achieves its goals according to these actions.

According to Harvard , “The marketing plan defines the opportunity, the strategy, the budget, and the expected product sales results.” The ultimate objective of the marketing plan is to generate adequate and lucrative activity. Therefore, it should include valuable and practical instructions for allocating resources correctly.

Having a marketing plan for your business is essential, as it gives direction to advertising strategy, sales strategy, customer support strategy, etc. It provides a timeframe and implementation for the marketing strategies built.

Overall, the main items a marketing plan solve are:

  • Establishing measurable goals
  • Actionable consistency for business strategy
  • Working within a budget for clear financials and detailed expenditure
  • Improves your relationship with customers
  • Helps businesses to gain new investors
  • It is a powerful motivator for marketing teams

Defining your marketing plan early on has numerous advantages. Setting clear goals and objectives and matching marketing techniques to reach them can put you to success.

Moreover, while establishing a firm, marketing expenditures may be restricted, so having a clear plan guarantees you don’t squander money.

Difference between a Marketing Plan and a Business Plan

A marketing plan and a business plan are both essential tools for the success of any organization, but they serve distinct purposes and focus on different aspects of the business:

Marketing Plan: The primary purpose of a marketing plan is to outline the strategies and tactics that a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.

Business Plan: A business plan, on the other hand, provides a comprehensive overview of the entire business, including its mission, vision, financial projections, operations, and long-term goals. It serves as a roadmap for the entire organization.

Marketing Plan: A marketing plan is a subset of a business plan, focusing exclusively on the marketing aspects of the business. It delves into the specifics of how the business will attract and retain customers.

Business Plan: A business plan encompasses all aspects of the business, including marketing, finance, operations, and management.

Time Horizon

Marketing Plan: Marketing plans typically have shorter time horizons, often covering a year or less, and are more tactical in nature.

Business Plan: Business plans have a longer time horizon and often outline the company’s goals and strategies for the next three to five years or even longer.

Marketing Plan: The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.

Business Plan: Business plans are intended for a broader audience, including potential investors, lenders, stakeholders, and company executives.

Marketing Plan: Content in a marketing plan typically includes market analysis, target audience profiles, marketing objectives, strategies, tactics, budget, and key performance indicators (KPIs).

Business Plan: A business plan includes sections on executive summary, company description, market analysis, organizational structure, financial projections, and more.

In summary, while a marketing plan focuses specifically on the marketing strategies and activities of a business, a business plan provides a comprehensive overview of the entire organization, including its marketing efforts, financial outlook, and long-term goals. Both plans are crucial for a company’s success, and they often complement each other in achieving overall business objectives.

Types of Marketing Plan

Marketing plans can take various forms depending on the specific needs and goals of the business. Some common types of marketing plans include:

  • Annual Marketing Plan: This is a comprehensive marketing plan that outlines the marketing strategies and tactics for the upcoming year. It typically includes a detailed budget and specific objectives for the year ahead.
  • Product Launch Marketing Plan: This type of plan is focused on the launch of a new product or service. It includes strategies for generating buzz, attracting early adopters, and achieving a successful product launch.
  • Digital Marketing Plan: In today’s digital age, businesses often create specialized plans for their online marketing efforts. This plan may cover areas such as website optimization, social media marketing, email marketing, and online advertising.
  • Content Marketing Plan: Content marketing plans focus on creating and distributing valuable content to attract and engage the target audience. This can include blog posts, videos, infographics, and more.
  • Social Media Marketing Plan: This plan centers on strategies for building and maintaining a strong presence on social media platforms. It includes content calendars, posting schedules, and engagement strategies.
  • Event Marketing Plan: For businesses that participate in or host events, this plan outlines the marketing strategies for promoting and maximizing the impact of those events.
  • Branding and Rebranding Plan: Businesses looking to establish or reposition their brand in the market create branding or rebranding plans. These plans focus on building a strong brand identity and messaging.
  • Crisis Management Plan: In the event of a crisis or negative publicity, this plan outlines strategies for managing the situation and mitigating damage to the brand.

The choice of marketing plan type depends on the specific goals and priorities of the business. Some businesses may also create a combination of these plans to address different aspects of their marketing efforts.

The Anatomy of an Effective Marketing Plan

Step 1 – defining business goals .

Your company’s marketing goals and objectives could be to promote the brand, name, and logo design , expand into a new market, or improve product marketing by a certain percentage. These objectives can be better tracked, measured, and duplicated if they are more defined and numerical.

Understanding high-level marketing and company objectives is the first step. These should form the basis of your strategy. The work can be grouped according to its objectives, allowing your teammates to see the plan behind your operations. Defining your business goals will also assist you in determining whether or not the programs and campaigns you launch are on schedule.

Those who write down their goals are more successful than those who do not. You can set goals using various methods, including the SMART Goals method . Your marketing team can use the SMART Goals method to explain your company’s long-term objectives, make adjustments, and develop promotional activities. SMART stands for Specific, Measurable, Achievable, Realistic, and Time-bound. These objectives give you a framework for choosing the most efficient marketing strategy.

example of SMART goal setting for marketing goals

KPI, also known as Key Performance Indicators, is a collection of quantitative measurements a firm or sector uses to assess or compare performance in accomplishing strategic and operational objectives. Measurable KPIs allow you to establish a sense of ownership and accountability for your company goals. They’re necessary for completing any company plan actions. A KPI dashboard (a collection of pre-selected and relevant KPIs) shared with a specific team can motivate by offering concrete insight into the team’s performance and improving peer efforts.

Applying a KPI dashboard template to showcase the sales performance of a company by year and growth potential

Step 3 – Building a Market analysis 

Marketing environment.

A marketing environment refers to all internal and external aspects influencing and driving your company’s promotional efforts. Your managers should know the marketing environment to sustain success and address any threats or possibilities that may affect their work.

Understanding the marketing environment is critical in recognizing what your customers desire. You would require a marketing environment because it helps to identify your target audience and their demands, particularly when it comes to how customers make purchasing decisions. Evaluating your marketing environment allows your company to create effective marketing strategies before too late.

The marketing environment is wide and varied, with controllable and uncontrollable variables. There are two types of marketing environments to consider: internal and external environments.

Internal marketing environments include your company’s strengths, limitations, distinctiveness, capabilities, capital assets and finances, and corporate policies. 

To be precise, all the elements that are under your control have an impact on your marketing operations.

All aspects outside your company’s control are included in the external marketing environment. The external marketing environment is divided into micro and macro marketing environments. 

The marketing microenvironment is inherently related to your company and directly impacts marketing procedures. Buyers, manufacturers, company associates, distributors, and opponents are included. To some point, it can be possible to control microenvironmental influences. 

All things outside your company’s control make up your macro marketing environment. External environmental forces such as competitive, economic, political, legal and regulatory, technological, and sociocultural parties are considered in the environmental analysis. A marketing strategist can be efficient only by accepting and comprehending the intricacies of the marketing environment. 

Competitor analysis

A competitive analysis is a method of identifying competitors and evaluating their strengths and weaknesses compared to your own. It assists you in determining how to deal with competition and fine-tuning your plan. It is essential to conduct a competitive analysis because it will help you to create effective competitive strategies to expand your target market. 

A competitor analysis slide intended for an e-commerce site in the digital photography niche

First of all, identify who your competitors are and what products they offer. Take note of their marketing strategies. You’ll be able to design methods to help you stay ahead of your main competitors using the information from the competitive analysis.

SWOT analysis 

A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an excellent method to determine how you match up against your market competitors. It is one of the most effective strategies for eliciting the most significant difficulties your company faces today and in the future. It is an integral part of any marketing strategy.

creating a SWOT analysis for a photography e-commerce business

You can use a SWOT analysis to look at your company’s strengths, weaknesses, opportunities, and threats. This activity might help you determine where your company stands in the competitive marketplace. 

With SWOT analysis, you’ll have a promising approach for prioritizing the tasks you need to perform to build your business. If you want to get in and start, feel free to download our editable SWOT PowerPoint templates .

Since you’ve performed your analysis, the next step is to focus on your target market.

Once you have assessed precisely whom your company wants to cater to, it will be easier to choose which marketing strategies. Your marketing and communication channels must be tailored to your target audience. Age, gender, geographic region, likes, interests, and other demographics can be associated with audience criteria.

creating a ICP analysis for an e-commerce business in a new marketing plan strategy

To help you with the process, create different customer profiles or perform market segmentation. By focusing on commitment to service and quality, you can effectively implement a niche differentiation strategy in a somewhat diverse marketplace. 

Market Size

The size of a market is one of the most important criteria for evaluating a business plan because if the market is too limited, expansion and funding are not worthwhile. As a result, determining the market size is an integral aspect of every business marketing plan.

TAM stands for “Total Addressable Market”

The TAM reflects the broadest market potential imaginable. It solves who might buy goods or services in general. The TAM is the potential profit a single firm could make in this market.

SAM stands for “Serviceable Addressable Market”

The SAM provides a solution to which TAM market share can be addressed with the particular product or service in view or which could reasonably buy it. The SAM is important since it demonstrates the moderate potential of your business plan. The target audience is outlined and accurately described at this stage.

SOM stands for “Serviceable Obtainable Market”

Lastly, the SOM depicts the SAM’s market share that can be practically obtained over a predictable timeframe. It considers the current market environment, production capabilities, promotion, and distribution channels. As a result, the SOM represents the sales potential of your business during its early stages of growth.

The above are crucial components of a company’s strategy, especially as you develop your sales and marketing plan, make appropriate revenue targets, and decide which markets are worth your time and money.

A TAM SAM SOM presentation for a marketing plan purpose

Unique Selling Proposition

Your company’s unique selling proposition or USP indicates the unique advantages that your company provides, and hence provides the basis for differentiating you from your competitors.

A strong USP helps to reach your target audience and achieve your company goals by distinguishing your goods in a significant and exclusive way. It makes your marketing content effective and attractive to potential consumers. Your USP concept should reflect throughout your products and marketing strategies.

A USP slide in a marketing presentation plan

Step 5 – Defining Marketing objectives 

Formulating marketing strategies and organizational marketing practices is based on the marketing objectives. The marketing objectives declare what you intend to achieve in the marketplace. The internal and external environmental analysis outcomes significantly impact the marketing objectives plan.

Marketing objectives are both economic and market-psychological objectives. Financial goals are responsible for higher turnover, i.e., they use desirable outcomes to affect sales quantity and price. The company’s goals and objectives must be established in concrete terms so that the concerned managers can evaluate performance and, if needed, take remedial action. Increased product awareness among targeted consumers provides information about product features, and increasing consumer willingness to acquire the product are some of the goals for a specific product.

Market-psychological goals are a variant of marketing objectives with a focus on quality. They represent intentional, purposeful changes in future client purchase behavior that correlate to financial aims driving a company’s marketing initiatives. Brand awareness , business model, buying intensity, customer service, and product are suitable for qualitative expected values.

Before moving on to the next level of planning and designing the marketing strategy, you must understand the marketing objectives.

Step 6 – Building Marketing strategies

Let us discuss various marketing strategies to Boost your Business Growth.

Marketing mix and its importance

The marketing mix is a significant component of developing and executing a successful marketing strategy. It should demonstrate how your product or service is preferable to your competitors.

The marketing mix describes the many aspects of your company’s market strategy. It is a diverse list of elements your company uses to attain its goals by effectively marketing its goods or services to a specific consumer segment.

application of a 4Ps marketing mix

The marketing mix, commonly known as the 4 Ps, comprises four major components: products, price, promotion, and location. The 4Ps are the most essential components to consider when developing a marketing plan. A variant of the services marketing mix is also known as 7Ps Marketing Mix, and includes the addition of people, processes, and physical evidence to the list.

The 7Ps of Marketing explained

Product development aims to create the best product or service for your target market. Your goods or services must meet every individual client’s demand.

The first P consists of two main elements:

Branding is the name, term, symbol, and design by which your product is known. A strong brand name can help shoppers recognize the goods they desire faster, which speeds up purchasing.

Packaging entails advertising and safeguarding the product. It can improve the use of a product or keep it from degrading or being damaged. Quality packaging makes it easy to recognize your products and promote your reputation.

When deciding on a price for your goods, analyze the competition in your target market and the whole marketing mix’s cost. Estimate how customers will react to potential product prices.

Pricing and Positioning Strategy

Pricing and positioning strategy determine how you want your customers to recognize your products and services compared to your competitive brands. Your pricing and positioning strategy must be aligned; your product’s price should be according to its position in the market. Consider your competition, target audience, and running expenditure while deciding on your positioning and pricing plan.

Here are different types of pricing strategies:

Price Skimming

This strategy is often used when you have a high-priced brand offering that too very unique in the market. Basically, it is linked with highly valued or luxury products. When your product is new, you want to generate sales, and as it grows more prominent, you wish to acquire a wide range of consumers. 

Penetration Pricing

Penetration pricing is the complete opposite of price skimming. Companies utilizing a penetration pricing approach have a low-priced product to capture as much market share as possible rather than going to market with a high price. 

Time-based Pricing

In the holiday sector, time-based pricing is employed to maximize revenues during summer, when resorts are often busiest. When an airline’s aircraft is nearing capacity, it also charges extra. If there is spare space and a short time before departure, it also offers bargains. This strategy is based on delivering a product or service faster by increasing the prices.

Value-Based Pricing

This strategy ignores the cost of production and instead focuses on using the value customers gain from the price of a product or service. This strategy can be used when your product or service is good enough not to be replaced with an alternative.  

This includes all the considerations that go into getting the correct product into the hands of your target market. Customers should expect to locate a product or service like yours where placement decisions, such as accessing the proper distribution channels, are made. The layout of your store or shop is also a part of the location decision. It should entice people into your store and simplify finding what they’re looking for.

Telling your target market about your goods or service is the goal here. It entails direct communication between potential customers and sellers.

Your marketing mix will assist you in promoting suitable goods to the right people at the right price and at the right time for your company. Therefore, your marketing mix serves as a blueprint for achieving your business goals. It provides a sense of direction while reminding you to think about your target market.

Step 7 – Selecting Marketing Channels 

Where does your target audience spend most of their time? Is it social media or reading newspapers or online periodicals? When you know what they prefer more, you can better select the channel of marketing you want to use in your strategies.

defining marketing channels for your business

Here are different methods of marketing:

Outbound Marketing

Outbound marketing is a sort of marketing that includes pursuing clients rather than allowing them to approach you naturally. This strategy, which entails employing cold calls, Television ads, and print ads as the significant way of recruiting clients before digital marketing became a regular practice, was prevalent before digital marketing became a common practice.

Outbound marketing includes social ads, search engine marketing (SEM), native advertising, and traditional commercials, among other forms of paid advertising. It is still a popular digital marketing strategy today. For example, email blasts, which are bulk email campaigns delivered to an extensive list of subscribers, are still a popular advertising strategy.

Inbound Marketing

Inbound marketing is a general term that includes almost all forms of marketing, from social media to content. Inbound marketing tries to lure clients by leveraging various forms of content, such as blogs, videos, podcasts, social media, and newsletters. As for the podcasts, they are easy to start. Besides, people love to listen to podcasts , as they can do it anytime and anywhere. The content engages your clients, making them happy and building lifetime trust in your brand.

Content marketing is one of the most common inbound marketing strategies you can learn more about further down. 

Inbound marketing is gaining popularity because it draws them to you rather than interrupting people with intrusive advertisements. Because consumers are actively looking for your material, inbound marketing is effective. With the help of an Inbound Marketing PowerPoint template , digital marketing professionals can save hours of effort and time and prepare presentations with the conclusions of a marketing analysis campaign.

Digital Marketing

Digital marketing isn’t a specific strategy by itself; instead, it’s a direct reference to any digital technology marketing. Digital marketing has taken the marketing world by storm. Almost every sales and marketing expert widely uses it. With digital marketing, marketing has grown to reach clients in new and more intriguing ways due to advanced technologies. This marketing channel focuses on business growth, which is crucial for the growth strategy. 

As you read, you’ll know that most of the marketing types we will discuss are a form of digital marketing. Some of them are:

Content marketing

Email marketing, social media marketing, advertising.

Each type of marketing is vital to the whole, and they all work together to create a comprehensive digital marketing strategy.

While so many digital marketing platforms are available, selecting them in a way that works for the company’s goals and, especially budget, can be challenging. Paid, owned, and earned media classifies various channels into segments that make creating and enhancing effective marketing strategies easier.

Paid media is content you pay to be placed before your viewers as an advertisement, such as ads on social media, whereas owned and earned media is free. Owned media refers to the content you make and maintain, such as your website, blog posts, or Facebook page. In contrast, earned media refers to content created about you by others, such as influencers or reviews of your product.

When drawing readers to your website, content still comes out on top. Users are drawn to your website by relevant content, keywords, and offerings. A well-developed content marketing strategy can help you customize content for your client’s needs and gain genuine traffic.

With Google’s MUM algorithm update , websites with well-written content created in natural language are expected to rank higher. Create a well-thought-out strategy for delivering high-quality content regularly, allowing your company to gain genuine traffic and reduce bounce rates. Good solid content should have concise headlines, relevant data sources, and answers to any readers’ issues.

According to recent statistics, more than 85% of marketers utilize email as their primary lead-generation medium. In the case of email marketing campaigns , you must send the correct kind of message to your target demographic to remain effective. Email marketing is done correctly, establishes a relationship with your clients, and earns their confidence. Include exciting information like blog articles, user-generated content, and videos in your emails. Customize emails by including information like first names and tailoring material to the client’s interaction with your site.

Social media has made a lot of progress since its beginning, and it is now one of the most widely used marketing channels. YouTube and Facebook remain the most popular social media platforms, with Instagram and Pinterest coming in second and third, respectively.

A social media marketing strategy that emphasizes brand recognition, customer interactions, and captivating posts can help you establish a solid social media profile and attract consumers to your products and services. To enhance interaction with your target market, focus on generating effective communication strategies across all social media channels and creating video content.

There are various advertising options to consider for your company—the alternatives for advertising range from social media to television and print. One thing is sure online advertising is a practical approach to getting the attention of your target audience. It enables you to more precisely target, monitor, and assess the effectiveness of your paid marketing campaign more.

To grow in the digital advertising industry, learn how to advertise on Google. Because Google is the world’s most popular search engine, you’ll want to keep ahead of the competition by appearing for essential keywords relating to your services.

Influencer marketing

Influencer marketing is partnering with influencers (people who already have a large following) to use the potential of Instagram and other social media. These persons are considered experts in their fields, and their followers will listen to their advice. Influencer marketing can put your brand and an e-commerce business on the map. When an influencer endorses your product, it immediately earns credibility in the eyes of their followers. As a result, your brand will acquire more visibility and attract new clients. Influencer content is a marketing technique that will continue to grow in the coming years.

Because many influencers rely on paid advertising for income, they typically demand payment in exchange for endorsing your company. You’ll effectively be sponsoring one of their social media postings in this situation. Evaluate which collaborations will be most beneficial to your market and budget.

Affiliate marketing

You might wonder, what is affiliate marketing? It is similar to sponsored collaborations in which others market your business on your behalf. By establishing an affiliate marketing program, you’ll eventually partner with another affiliate who will promote your products on their social media sites, blogs, and other platforms. Their sales are recorded using special links known as affiliate links, which allow the individual to be paid for their efforts. 

This type of marketing is becoming increasingly popular, and more businesses are launching their affiliate networks. As a result of this increase, many companies now use affiliate marketing as part of their entire marketing plan.

Landing pages

A landing page is a best friend for the marketer. Conversions are the sole objective of this standalone page. Regardless of how good your various online marketing techniques are, your landing pages and website must convert at a reasonable rate to justify your efforts. A one-second delay in page loading time causes a likely decline in conversions. Landing pages should have a powerful message, optimized headers, and helpful content to be the most effective. Stay updated on landing page best practices to improve your website conversion rate. 

As we know, this process can be taxing, especially if the deadline is around the corner; please check our suggestion for marketing plan templates . These products were designed by professionals, and are intended for visual impact, clear data presentation, and reusable purposes.

1. Marketing Plan PowerPoint Template

sample strategic plan powerpoint presentation

Building a marketing plan from scratch with this slide deck is a stress-free experience. You can find a welcome message slide, followed by an introduction slide in which you can present the reasons behind a new marketing plan. The table of contents for this presentation template is shown as a horizontal timeline, so the audience can transit through each element.

Key slides such as About Us, Mission, Team, and USP are listed, with icons and placeholder text areas that are quick to edit. TAM, SAM, and SOM model are also included in one slide. If all this isn’t enough, reinforce your message with a demographic slide to introduce your ICPs and analyze competitors with the Market Competition slide arranged in a bar format.

Use This Template

2. General Marketing Plan PowerPoint Templates

sample strategic plan powerpoint presentation

Some of the slides shown in this article belong to this presentation template design. Vibrant, with a clear design for showcasing data in multiple marketing formats: TAM, SAM, and SOM; KPI Dashboard; USP; Pricing strategy; 7Ps of Marketing Model Mix; Segments; Budget; Product Life Cycle, etc.

Create a powerful marketing plan presentation by editing this professional marketing plan presentation template in just minutes.

3. Marketing Plan PowerPoint Presentation Template

sample strategic plan powerpoint presentation

This fresh marketing plan presentation template is a slide deck featuring various graphics to showcase data. The strong contrast of the tones used helps to introduce multiple topics with a clear understanding from the audience. On top of that, the template is entirely editable, so you can select a custom theme with your preferred color scheme.

Find catchy graphics to discuss Market Segmentation; Target Market; Growth Strategy; Plans & Pricing, etc. 13 slides containing everything you need for a stellar marketing plan presentation.

4. Blue Marketing Plan Template for PowerPoint

sample strategic plan powerpoint presentation

Ideal for corporate environments, this classic-styled marketing plan template brings every tool available for building a marketing plan. With blue & white tones in the main areas, you can find 2D & 3D graphics in 4 different colors that complement the palette.

Access funnel analysis diagrams, world maps for demographic representations, cycle process flow diagrams, 4P Marketing Mix, 3D cubes, roadmaps, and more.

Marketing Tactics

What are marketing tactics.

Marketing Tactics are the strategic measures that drive the advertising of your company’s products and services to achieve the defined marketing goals. Your marketing strategy and your company goals and objectives will determine the basis of marketing tactics. The purpose of some marketing tactics might be to promote your content to reach your target audience, while for others, it might be to maximize sales yet maintain a competitive product or service. As a matter of fact, you can leverage a variety of marketing tactics. Especially if you have a well rounded idea of the strategy from a  digital marketing course .

Content Marketing Tactics

Focus on content transparency and authenticity Your consumers may want to know your new product ideas, how you create your product, or even your revenue numbers. If you reveal to your audience what they want and meet their demands, you may directly connect to your audience. For this, your content must be transparent and authentic. 

Dynamic CTAs Dynamic CTAs are elements of personalization that create a unique call-to-action based on the viewer. It makes the content more personalized therefore generating more traffic to your site.

Search Engine Optimization (SEO) Create content and improve your online services to make it easier for those seeking specific information.

Use Emotional Keywords in Headlines The most effective technique to write compelling headlines is to use emotional keywords. This will give your content a boost. People will be prompted not only to read it but also to forward it on social media. Also, you can add headlines showing data. Create high-quality content to grow your search traffic and rankings.

Email Marketing Tactics

Personalization In the email subject line, you can add the name of the person you are interacting with. It gives a personal touch.

Automate Referral Campaigns Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM .

Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM. Make sure you use a quality  email finding tool . This way you will get more clients. Deployment of email authentication protocols like DMARC can have a lasting positive impact on your email deliverability rates, making your marketing campaigns more of a success by reducing spam.

Social Media Marketing Tactics

Use social media platforms to generate traffic Social media platforms like Instagram , YouTube are the most used platforms to connect and engage potential consumers.

Live streaming To engage your audience, you need to communicate with them directly. Live streaming allows you to reach more people and thus maximize your social media presence.

Customer Testimonials Testimonials directly from your customers’ words express appreciation for and faith in your service and products, providing a positive review of your company.

Influencer Marketing Tactics

Influencer-driven product launches  Influencers are considered experienced in their niches, so their followers happen to trust the products promoted to them.  

Influencer Endorsements/Sponsorships One of the most effective ways to encourage consumers to trust your products is through influencer sponsorships .

Marketing Budget 

You’ll need a comprehensive and practical marketing budget to implement a marketing strategy successfully. Your budget should be suited to your company’s unique qualities. Your business stage also determines your marketing budget. Once you decide which marketing channels you will use, you can define your marketing budget.

a presenter introducing the marketing budget

You must recognize the role of marketing in assisting your company. Specific methods can be defined from there. Then, to correctly and fairly measure marketing success, you must define KPIs to connect the budget with your goals. Choosing how much money to invest in marketing is a big step, but deciding when, where, and how to spend that money is far more complicated – and has a considerably more significant impact on your company’s performance.

What is the difference between a marketing strategy and a marketing plan? 

A marketing strategy is reaching out to potential customers and converting them into paying customers. A marketing strategy is different from a marketing plan in its approach. It is a larger picture of how you intend to remain ahead of your competitors.

On the other hand, the marketing plan systematically lays out the specifics of how you’ll put your strategies into action. Your marketing plan is the framework of strategic marketing actions that help you reach your marketing goals and is driven by your marketing strategy.

Your marketing strategy is an essential aspect of your overall business plan. This outline is intended to assist you in thinking through areas of your proposed business plans and the market channels you will use to reach your target market. A strong marketing plan involves everything from identifying your target clients to how you will reach them to how you will create repeat purchasers, whether you are just starting your firm or thinking about expanding your operations. 

Your marketing strategy is the roadmap you’ll follow to gain customer loyalty and boost your company’s success. Use the following slides outline to create an engaging marketing plan presentation:

  • Executive Summary Slide : A brief overview of your marketing plan
  • Business Goals Slide : Represent precisely what your business depicts
  • A. Identify your target customer.
  • B. Identify your direct and indirect competition and state how your business will differ?
  • Market Objective Slide : Define the economic and market-psychological objectives of your business.
  • Market Strategies Slide : Identify how you will achieve the set targets in the market.
  • Marketing Channels Slide : Identify the methods via which your potential clients communicate with your competition.
  • Marketing Strategies Slide : Present a clear and coherent image of how you intend to market/sell your product/service and how these techniques will result in profit.
  • Marketing Budget Slide : Identify the amount of money you will require to sustain in the market.
  • Marketing Implementation Slide : Set and apply realistic and tangible goals to evaluate your marketing success

Why do you need a marketing strategy? 

The marketing strategy should come prior to the marketing plan, as it is the grounds on which the marketing plan should be arranged.

The main reasons why you need a marketing strategy are:

  • Defines the goals to be measured in the marketing plan
  • Helps to define vision and long-term objectives
  • Helps to decide which marketing channels the efforts should be focused on
  • Allows companies to address where the money should be spent
  • It becomes the guidance to build a marketing plan, and your reference point when questions arise

Establishing your marketing strategies beforehand has numerous advantages. You are on the path to success when you define your goals and KPIs and integrate marketing techniques to attain those goals.

Marketing Implementation 

Marketing implementation is bringing your marketing strategy into action to generate favorable results. A marketing implementation plan ensures the appropriate execution of your marketing strategy. It breaks down your marketing strategy into manageable activities, responsibilities, and objectives that are easy to grasp and follow. 

a slide containing the marketing implementation for the strategy to apply

This part of the marketing plan explains how the company will conduct its marketing strategies, including how it will be structured by operations, products, areas, and target audience categories. You can take various steps to build an effective marketing implementation plan. Some of them are as follows:

Create realistic scenarios  

Firstly, in a marketing implementation plan, you should set reasonable expectations for how quickly you can meet marketing goals and objectives. When you decide on a timeline from the beginning, it assures that everyone involved is informed of and capable of meeting each deadline.

Review your marketing strategy

Re-examine your marketing strategy to ensure it is well-developed, efficient, and results-oriented. You may include any other aspects you come across when creating your implementation plan. While reviewing your marketing strategy, make sure you have focused on every essential element.

Create workflows for all of your content and tasks

You may make a simple list of tasks and promotional procedures for your members to perform. Try creating the steps in procedures as straightforwardly as possible and linking aspects that make sense. Allocate assignments to groups of people, and give each one a time limit or deadline. Before sharing the finished version, review the workflow with all parties concerned and seek input and suggestions. For maximum output, facilitate cooperation throughout the implementation plan.

Communicate with your team

After defining your marketing strategy, workflows, and KPIs (Key performance indicators) , ensure everyone is on board. Creativity, efficiency, and performance can all improve from open communication and collaborative ownership. Communicate your plan with partners and other company units to secure commitment and acceptance for the team’s actions.

To create an effective marketing plan:

  • Analyze the various needs of client groups and focus on the market.
  • Determine if you can sell more to your current clients or how you can improve meaningful client engagement.
  • Set out necessary aims and create an efficient action plan to implement your marketing strategies.
  • Set clear, realistic, and measurable targets using the SMART Marketing Goals approach (Specific, Measurable, Attainable, Realistic, and Timely).
  • Apply the RACE Framework , which will help to streamline marketing objectives.

Some Pitfalls of the marketing plan can be:

  • Making assumptions about a client’s needs can lead to the inefficiency of your marketing plan.
  • Do not rely on a smaller number of consumers.
  • Underestimating the competition can have considerable consequences on your business.

Final words 

A marketing plan’s ultimate purpose is to ensure that marketing operations are relevant and timely to meet your business’s goals. An ideal marketing plan encompasses the strategies for identifying a long-term competitive position and the resources required to attain it. Your capability to anticipate the appropriate marketing strategies distinctly and update and improve your activities regularly is essential for the growth of your business.

What is the main purpose of a marketing plan?

A marketing plan’s primary purpose is to outline the strategies and tactics a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.

Why is it essential to have a marketing plan for a business?

Having a marketing plan is essential because it provides direction for advertising, sales, customer support, and other aspects of the business. It helps establish measurable goals, ensures consistency in business strategy, and provides a framework for allocating resources effectively.

How far into the future does a business plan typically project?

A business plan typically projects three to five years into the future, outlining the company’s goals and strategies for that period.

Who is the primary audience for a marketing plan?

The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.

What are the KPIs in a marketing plan?

KPIs, or Key Performance Indicators, are quantitative measurements used to assess or compare performance in achieving marketing objectives. They provide a way to track progress and evaluate the effectiveness of marketing strategies.

Is a digital marketing plan different from a traditional marketing plan?

Yes, a digital marketing plan focuses on online channels, global reach, interactivity, and precise analytics, while a traditional marketing plan includes offline channels, may have a regional focus, and offers limited interactivity and measurement.

What is the best way to present a budget in a marketing plan presentation?

Present the budget visually with charts and tables, provide a detailed cost breakdown for each activity, and compare budgeted figures to actual spending for accountability.

What should I include in a marketing plan presentation?

Include sections on goals, target audience, strategies, tactics, budget, key performance indicators (KPIs), and a timeline.

How do you present a marketing presentation?

Present a marketing presentation by using engaging visuals, clear communication, storytelling, data-backed insights, and a well-structured narrative that flows from problem to solution. Practice and engage with your audience for effective communication.

sample strategic plan powerpoint presentation

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sample strategic plan powerpoint presentation

IMAGES

  1. Basic Strategic Plan Template for PowerPoint

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  2. Basic Strategic Plan Template for PowerPoint

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  3. Strategic Planning Powerpoint Presentation Slide Template

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  4. 3 Year Strategic Plan PowerPoint Template & Kaynote

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  5. One Page Strategic Plan PowerPoint Template

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  6. Strategic Planning PowerPoint Template #75641

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VIDEO

  1. LESSON PLAN POWERPOINT PRESENTATION

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  5. Sample Strategic Plan

  6. Acquisition Strategy Plan Template 1 Ppt Powerpoint Presentation Ideas Backgrounds

COMMENTS

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    Template 1: Strategic Planning Template This PPT Presentation helps you showcase how you set your company's goals, mission, and values. Use this template to talk about strategic thinking and cover topics like what makes your company special, and the tools you use for.

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    Template 1: Strategic Management Guide for Leaders Strategy This PPT Template is a powerful resource designed to assist leaders in managing and communicating their strategic initiatives. It is a comprehensive guide that provides you with valuable insights, tips, and real-life examples to enhance their strategic management skills.

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    The Strategic Planning Presentation Example PowerPoint Slide has a simple layout with six nodes. It has a human face design at the center, connected with six oval-shaped text areas. Using this slide, you can present your strategic initiatives, outcome, resource linkage, objectives, required actions, vision and mission. Features of this template:

  18. Strategy Powerpoint Templates and Google Slides Themes

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    In short, making your marketing plan in PowerPoint gives you the opportunity to convey your message in a more visually appealing way. It doesn't only make your audience more likely to pay attention to your presentations. PowerPoint can also make the message you're trying to get across more digestible and memorable.

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  23. The Essential Guide to Marketing Plan Presentations

    Difference between a marketing plan and a business plan. Types of marketing plan. The Anatomy of an Effective Marketing Plan. Step 1 - Defining business goals. Step 2 - KPI (Key Performance Indicators) Step 3 - Building a market analysis. Step 4 - Defining the target market. Step 5 - Defining marketing objectives.

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