How to Critique a Business Plan

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  • Business Planning & Strategy
  • Creating a Business Plan
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Once they have completed a business plan, many entrepreneurs wonder if it is ready to present to potential financing sources. They question whether the plan is as clear as it could be and if they have covered all the important points that investors want to see. They realize that the business plan is their first and perhaps only chance to get the investor’s attention. They want to make it as good as it can possibly be. One approach is to ask experienced business associates to critique the plan and provide suggestions about how it can be improved.

Read the plan through at least twice. Don’t read it with a critical eye the first time. Just try to absorb as much information as you can. The second time through, begin making notes about sections that seem unclear or incomplete.

Think like an investor. As you review the plan, ask yourself whether this business looks like a good investment. Many plans dwell too much on how intriguing the company's technology is and ignore the factor of critical importance to investors: Can we make money? Try to identify aspects of the company’s business model that will allow it to earn higher than average profits. Perhaps it has a labor cost advantage over competitors, for example.

Analyze the benefits of the products or services. The plan should give you a clear idea of the superiority of the company’s products or services compared with those offered by competitors. Make sure you see why the target customers have a compelling need for the company’s products or services. If you don’t, suggest that this section of the plan be strengthened.

Evaluate the management team. Ask yourself whether you believe this team is capable of executing the business strategy outlined in the plan. Does the team look complete? Look for gaps in talent or experience that need to be addressed by bringing additional managers aboard. Determine whether the capabilities of the team match up well with the requirements for success in this industry.

Check the assumptions for the financial projections. Make sure the entrepreneur has provided easy-to-follow logic behind the numbers. You should be able to take the revenue assumptions and duplicate the calculations presented. Entrepreneurs tend to present overly optimistic revenue and profit projections. Look for areas where costs were underestimated or omitted altogether. Determine whether the projected revenue growth, particularly in the first two years, seems realistic.

  • Small Business Administration: Write a Business Plan
  • Check for grammatical and spelling errors. The entrepreneur is so close to the plan document that it is easy for him to overlook common errors in grammar or spelling. Finding a lot of these can be jarring to investors reading the plan and may even cast doubt about the credibility of the statements made in the document.
  • The writing style of the plan is important, not just the content. Make sure the entrepreneur conveyed excitement for the venture and its potential. The plan is partially a sales document. Look for a sense of urgency in the plan—that now is exactly the right time to be entering the market. The opportunity is emerging, and significant.

Brian Hill is the author of four popular business and finance books: "The Making of a Bestseller," "Inside Secrets to Venture Capital," "Attracting Capital from Angels" and his latest book, published in 2013, "The Pocket Small Business Owner's Guide to Business Plans."

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Free Business Critique Examples & Topics

A business critique is an analysis and evaluation of some enterprise. If you need to write it, you should start with learning some essential information about the subject.

For starters, a business plan is a detailed description of all the aspects of your business. It contains SWOT analysis, risk analysis, all the goals, and the ways to achieve them. The business plan covers the financial, marketing, operational details of a company or nonprofit organization. Qualitative business research is also one of its crucial parts.

Any business plan is a way to attract possible investors for your startup and to achieve your goals. After completing each objective, it is necessary to update your journal and set new goals.

Good planning creates the foundation of a startup or international business. So, proper feedback is always necessary. That’s where criticism comes in handy.

Our experts have explained how to write a critique paper about business. We’ve listed what parts of the company’s plan you should evaluate and analyze. Besides, under the article you’re reading now, you’ll find business critique examples.

How to Critique a Business Plan

We hope now you realize the importance of critique for any organization. To write one, you’ll have to conduct a critical evaluation of a business plan. In this section, we’ll learn how to do so.

To do a business plan review, you’ll need to analyze the following:

Is there’s enough organizational and financial capacity to achieve the goals and follow the plan? You can think of the entrepreneurial changes needed. Consider the possible threats and how achievable the goals are.

  • Finances and organization.

Check if the numbers are precise. Are there any miscalculations in the plan? It is crucial that the costs are estimated and not omitted. Besides, there should be a possibility of revenue growth. Were the previously predicted results successful?

  • Value of the products.

Analyze the competition in the market and the target customers. Do they need what the company in question offers? Do these products or services have superiority over the competitors?

  • Techniques and models used.

Evaluate the method and the model used. Are they effective? Can the business benefit from them? Keep in mind that even poor planning might have value. Meanwhile, over-planning might cause harm.

  • Management team.

To analyze the management team, you need to evaluate its capability. Examine if the unit is complete and if it can achieve the goals listed in the plan.

Check out our business plan critique examples below to see how you can evaluate these aspects.

Structure of a Critique

To write a good critique paper about business, you need to learn how to structure it first. Let’s dive into it. For more information about organizing, read our article on how to plan your paper .

Here are the two ways you can organize your essay or research paper:

Structure 1:

  • Introduction . Introduce the case of your business critique analysis and state the points you’re going to write about in your thesis.
  • Body Paragraphs 1-3 . Analyze and evaluate one aspect per section.
  • Conclusion . Write down your essay summary and restate your thesis.

Structure 2:

  • Body Paragraph 1 . Write down a detailed description of the project.
  • Body Paragraph 2-4. Evaluate three aspects of the plan (one aspect per paragraph).

Thanks for reading! Check out the examples of critique papers about business below. There you’ll find out how to use these methods and take a look at writing samples composed by other students.

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45 Critique Examples

critique examples and definition, explained below

A critique is an in-depth analysis and evaluation of a work, idea, or event. Critical evaluation is considered a higher-order thinking skill necessary for logical reasoning and development of new ideas.

Critique not only includes critical evaluation of content, but also an assessment of the structure, style, and effectiveness of a work or idea in achieving its purpose.

The importance of critique lies in its capacity to challenge assumptions, illuminate underlying ideologies, and promote critical thinking.

We need critical thinking skills in order to make sound judgments, develop well-formed opinions, and enhance our understanding of our world.

As such, critique is a valuable tool for academic, artistic, and professional contexts, driving innovation, improvement, and progress.

Critique Examples

1. assessing relevance.

Relevance is all about whether the point being made is valuable for the broader discussion or debate.

For example, bringing up stars in an astrology discussion is relevant; discussing the price of fish at the supermarket, on the other hand, is completely irrelevant to an astrology discussion!

In a critique, it is essential to evaluate whether the presented arguments and statements are pertinent to the core theme or purpose.If the content is irrelevant, it detracts from the main message, undermining the overall credibility and effectiveness of the work.

Assessing Relevance Example : The lecture on marine biology seemed out of place at a conference primarily focused on space exploration and astrophysics.

2. Evaluating Accuracy

Evaluating accuracy involves scrutinizing the factual correctness and reliability of the information or arguments presented in a work or idea.

Meticulous fact-checking is central to this evaluation process, ensuring that the claims made are based on accurate information.

Inaccurate or misrepresented facts can compromise the integrity of the work, and undermine its value to its audience or stakeholders. So, evaluating accuracy is a fundamental task in critique, contributing to the credibility and trustworthiness of the work.

Evaluating Accuracy Example : During the review of a book on World War II history, discrepancies were found between the dates mentioned in the book and the accepted historical timeline, bringing into question the book’s accuracy.

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3. Analyzing Structure

Analyzing structure refers to the process of examining the arrangement or plan of a work or idea. This is common, for example, in the critical analysis of art and fashion.

This process could involve looking at how the various elements are organized and interlinked to form a coherent whole.

There are different conventions about what a well-structured work or idea looks like, depending on the discipline. For example, in fashion, it may have to do with how the clothing accentuates body features, whereas in non-fiction, it might be able how well a text presents logically ordered elements that enable easier understanding and following of the topic.

Analyzing Structure Example: In a film critique, the reviewer noted how the narrative structure, with flashbacks interspersed at strategic points, amplified the emotional impact and depth of the story.

4. Considering Originality

Originality refers to the creativity, novelty, or freshness brought to a work or an idea.

For a critique, weighing originality involves exploring whether the work or idea offers new perspectives, unique themes, or innovative methods. Or, in contrast, does the work simply repeat tired old tropes ?

The level of originality can greatly enhance the value of a work or idea by stimulating thought, provoking discussion, or advancing knowledge.

In many fields, such as art, literature, and academia, originality is a highly sought characteristic since it identifies works or ideas that break from convention and inspire progress.

Originality Example: In a critique of a music album, it was noted that the artiste successfully incorporated a blend of traditional folk and modern electronic music in their compositions, enhancing the album’s originality.

5. Questioning Sources

Questioning sources involves scrutinizing the origin and credibility of the evidence supporting a work or an idea.

Sources provide the foundation for arguments and assertions in a work, and their reliability and relevance are crucial for validity.

In a critique, evaluating sources helps ascertain the accuracy and integrity of the work, ensuring the information is well-founded and correctly attributed.

This is particularly important in academic and journalistic works wherein the veracity and reliability of sources significantly affect the overall validity and strength of the work.

Questioning Sources Example: During the peer-review of a scientific paper, one reviewer questioned the credibility of a non-peer reviewed website that the author had used extensively to support their arguments.

6. Examining Clarity

Examining clarity refers to checking the transparency, simplicity, and comprehensibility of a work or an idea.

Clarity ensures that the message or argument is effectively communicated to and understood by the audience. It helps avoid misunderstandings and misinterpretations.

In a critique, clarity examination entails assessing the work’s language, terminology, and style, evaluating whether these elements facilitate understanding.

A work displaying a high degree of clarity allows its audience to comprehend and engage with its content with relative ease.

Examining Clarity Example: The reviewer of a mystery novel observed that the author’s clear and concise writing style made the complex plot twists and clues easy to follow throughout the story.

7. Appraising Depth

Appraising depth is the examination of how profound a work or an idea is. In other words, has this person said something of meaning, or only scraped the surface of the concept?

A deep and thorough treatment of the subject matter suggests nuanced understanding, and often adds value to the work or idea.

I often tell my students that to achieve depth in essays, they need to consider the level of detail, context, compare-and-contrast, and insight they have provided. Furthermore, they might want to consider various perspectives related to the topic, not just one.

Appraising Depth Example: Upon analyzing an analysis of economic policy, it was recognized that the author’s in-depth exploration of varying socioeconomic impacts showed their deep understanding and research into the subject matter.

8. Reviewing Consistency

Reviewing consistency entails checking for the uniformity and reliability of the arguments, facts, and tone within a work or an idea.

Consistency is important because it lends credibility and cohesiveness to a work or idea. It shows that the author has a clear understanding and thoughtful execution of their topic or theme.

In a critique, consistency is assessed by observing the steadiness of the work’s arguments, use of evidence, and tone. Any inconsistencies detract from the overall quality and reliability of the work.

Reviewing Consistency Example : In a politician’s speech critique, it was noted that their stance concerning environmental policies remained consistent, maintaining the same core arguments throughout each policy discussion, lending strength to their overall position.

9. Assessing Feasibility

When we assess feasibility, we’re assessing whether something is really practical or viable. Quite simply, we’re asking: “will this actually work?”

Assessing feasibility can include exploring aspects such as financial considerations, available resources, and time factors.

This method is particularly useful for the critique of a proposal, business plan, or research project. A feasible work or idea has a much higher chance of achieving its intended outcome, making it more reliable and, in the case of business, attractive to stakeholders such as investors.

Exploring Feasibility Example: The critique of an ambitious development plan included an assessment of its feasibility. Given the budget constraints and tight timeframe, the plan was determined to be unrealistic in its current form.

10. Scrutinizing Aesthetic Appeal

Scrutinizing aesthetic appeal involves assessing the visual or sensory attractiveness of a work or idea.

This is significant especially in fields such as art, design, and literature where aesthetic attractiveness can greatly enhance the appeal and appreciation of the work.

In a critique, this might involve reviewing elements such as color, composition, style, form, and intricacy to determine how well they harmonize to create an appealing visual or sensory output.

Scrutinizing Aesthetic Appeal Example: In a review of a new architectural structure, the critic lauded the creative blending of traditional and modern design elements, which added to the aesthetic appeal of the building.

11. Measuring Efficiency

Measuring efficiency relates to the examination of how optimally resources were utilized.

In a critique, efficiency measurement can relate to various elements including workflow, process design, time allocation, use of labor, or use of technology, among other things. A highly efficient operation minimizes waste, reduces costs, and maximizes results.

Measuring Efficiency Example : In a critique of a production process, it was observed that by adopting automation, the company significantly improved its efficiency, allowing it to produce more units in less time.

12. Gauging Effectiveness

Gauging effectiveness is about determining the success of a work or an idea in achieving its intended purpose or objective.

This requires an examination of the outcomes, results, or impact of the work or idea relative to its stated goals.

In a critique, this will often require a summative assessment of performance measures. An advertising campaign, for example, may require a poll or consumer survey to get the results of how effective it was in increasing brand awareness.

Gauging Effectiveness Example: A critique of an educational program looked at student test scores, classroom engagement, and teacher feedback to gauge how effectively the program was in improving student learning outcomes.

13. Investigating Methodology

Investigating methodology refers to the critical examination of the strategies, techniques, or procedures employed in the formulation of a work or an idea. This is particularly common in academic critique.

For example, this means examining the soundness and relevancy of the chosen methods in achieving the objective or producing the required results. Why did the person choose qualitative over quantitative methods? Was that a good idea, or did they miss an opportunity in this choice? Did they defend their choice sufficiently?

A well-chosen and properly executed methodology supports the conclusions and enhances the integrity and trustworthiness of a work or idea.

Investigating Methodology Example: In a critique of a psychological study, the peer-review process involved questioning the appropriateness of the chosen experimental design and statistical analysis techniques, thus investigating the research methodology.

14. Probing Author Bias

Probing author bias deals with uncovering and examining the unstated beliefs, values, or principles of the author which influence their claims.

Take, for example, a media critique, where you realize that the person writing a newspaper article has an underlying self-interest in what they’re saying. For example, someone who writes an article denying climate change may also have a lot of shares in a coal company, so they’ve got self-interest and bias inherent in their writing.

Probing Bias Example: In a critique of an economic policy proposal, the critic highlighted the underlying assumption that economic growth always leads to improved social welfare, provoking a deeper debate on the correlation between growth and welfare.

15. Judging Coherence

Judging coherence involves assessing how well the different parts of a work or an idea logically fit together to form a meaningful whole.

Coherence is vital in ensuring that a work or idea makes sense to the audience and that the overall message or argument is clear and consistent.

In a critique, examining coherence may include looking at how arguments are structured, how information is sequenced, and how concepts relate to each other.

A highly coherent work or idea effectively communicates its message or purpose, making it easy for its audience to understand and follow.

Judging Coherence Example : While critiquing an academic essay, the evaluator noted high coherence since the arguments were logically ordered, well connected, and systematically built up to support the overall thesis.

Other Techniques for Critique

Media Critique

  • Evaluating cultural sensitivity.
  • Analyzing representation and inclusivity.
  • Examining bias and objectivity.
  • Considering emotional resonance.
  • Assessing narrative flow.
  • Investigating technical proficiency (e.g., in films: cinematography, editing).
  • Evaluating character development and depth.
  • Probing thematic depth and complexity.
  • Gauging audience reception and feedback.
  • Analyzing historical context and accuracy.

Academic Critique

  • Evaluating research methodology .
  • Assessing the adequacy of literature review.
  • Analyzing the validity of conclusions.
  • Inspecting the rigor of data analysis.
  • Questioning the reliability of the instruments used.
  • Investigating potential conflicts of interest.
  • Examining the relevance and recency of cited sources.
  • Gauging the scope and limitations of the study.
  • Evaluating the theoretical framework and its application.
  • Assessing the generalizability of the findings to broader populations.

Business Critique

  • Analyzing financial viability and profitability.
  • Evaluating the effectiveness of marketing strategies.
  • Assessing organizational structure and hierarchy.
  • Investigating ethical business practices.
  • Gauging scalability and growth potential.
  • Reviewing talent acquisition and retention strategies.
  • Examining stakeholder and shareholder relations.
  • Scrutinizing supply chain and operational efficiencies.
  • Evaluating product or service innovation and differentiation.
  • Analyzing competitive positioning and market share.

The Difference Between Critique and Criticism

Critique is a good-faith evaluation of a range of factors, positive and negative, to provide constructive feedback on a topic. Criticism is a fully negative evaluation that’s often interpreted as an attack in bad faith.

  • Critique is generally viewed as a detailed, analytical assessment aimed at understanding and improving a work or idea. This process usually involves constructive feedback, evaluating the strengths and the weaknesses while offering enlightening perspectives for enhancement. Sometimes, we call it ‘ constructive criticism ‘.
  • Criticism often bears a negative connotation, focusing mainly on pointing out faults and shortcomings, often without providing considerable insight for improvement or recognizing the positive aspects of the work or idea.

The act of critique is a powerful tool that adds depth to our understanding and interpretation of works or ideas. The multilayered aspects of critique, ranging from analyzing the structure to questioning underlying assumptions, work together to provide a holistic evaluation. It allows us to identify strengths, expose weaknesses, and ultimately discover ways to improve. Therefore, honing critique skills is critical for intellectual growth, creativity, and progression in numerous fields of study and professional arenas.

Chris

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

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Are you in the wrong Medicare Advantage plan? What to review now

Many people choose Medicare Advantage plans without exploring their options or noticing what changes their plan may have made, according to research from KFF, a health policy nonprofit. But now that a new year has started, you may realize the plan you picked during Medicare’s fall open enrollment doesn’t work for you. Or maybe you stuck with your old plan and it changed this year. (That can happen, too.)

Medicare Advantage open enrollment, which runs from Jan. 1 to March 31, gives members the option to switch Medicare Advantage plans or move back to Original Medicare.

“It’s set up especially for people who begin the year enrolled in a Medicare Advantage plan and allows them to make certain changes,” says David Lipschutz, associate director of the Center for Medicare Advocacy.

Here’s where to start.

DOES YOUR CURRENT COVERAGE WORK FOR YOU?

Even if you haven’t had a chance to stress test your plan yet, do some research while you still have time to change your mind. Are there providers or specialists you want to see or hospitals you prefer? Make sure they’re in your network.

Check your medications, particularly if you’re on a newer drug that may be covered differently by different plans. How much do your prescriptions cost under your plan?

Then, think about your situation this year. “Are there any procedures, like a surgery that’s coming up?” says Christopher Fong, director and co-founder of Smile Insurance Group in Mesa, Arizona. “Is it outpatient? Inpatient? How many emergency room visits do you have? Do you need an electric scooter?” The more you can predict your health care usage, the more accurately you can determine whether you’re in the right plan.

Next, consider your lifestyle. Do you travel or plan to spend part of the year in another state? Make sure your insurance offers an extended network or travel benefit. Or consider Original Medicare, which allows you to see any doctor in the country who accepts Medicare.

WHAT CAN YOU DO DURING MEDICARE ADVANTAGE OPEN ENROLLMENT?

During this time, people who are already enrolled in a Medicare Advantage plan can switch — once — to another Medicare Advantage plan, or they can return to Original Medicare and purchase a Medicare Part D prescription drug plan. But if you don’t already have Medicare Advantage, you can’t join a plan now.

That said, although you can return to Original Medicare, you may not be able to sign up for Medicare Supplement Insurance, or Medigap. Medigap’s open enrollment period — when insurance companies must offer you a plan at the same price as everyone else, regardless of health issues — lasts for six months after you’re 65 and have Medicare Part B. After that, aside from a few states and situations, you’ll be subject to medical underwriting to qualify.

“While you can get in and out of a Medicare Advantage plan on an annual basis, your rights to purchase a Medigap policy are usually far more restrictive,” Lipschutz says.

SHOULD YOU SWITCH PLANS?

Some circumstances are red flags — meaning you should probably change your coverage. If your primary care physician or primary hospital system is now out of network, for instance, you’ll want to look for a plan that includes them.

If an expensive medication isn’t covered, see if there’s a plan that includes it. (You can input your medications into the plan finder on Medicare.gov to see options.) Make sure, when you’re estimating drug costs, that you’re as accurate as possible about what you’re taking, including name and dosage. “Some people will get confused between the generic version and the brand name version, and there’s a huge difference,” says Emily Gang, CEO of the Medicare Coach, a site that provides Medicare guidance.

If you had a health event and found that you weren’t covered in the way that you expected, give switching plans some thought, but consider that any money you’ve paid is a sunk cost. You’ve already spent it, Gang says. And it may not make sense to start over in a new plan with a new deductible.

In general, resist switching plans for the perks alone. “We’re not proponents of benefit chasing unless everything else lines up correctly for the member,’” Fong says.

Then, next year, do your homework during Medicare’s fall open enrollment from Oct. 15 to Dec. 7. “Ideally, you look at the plan details in advance to avoid any surprises,” Gang says.

__________________________

This article was provided to The Associated Press by the personal finance website NerdWallet. Kate Ashford is a writer at NerdWallet. Email: [email protected]. Twitter: @kateashford.

RELATED LINKS:

NerdWallet: What is Medicare Advantage open enrollment? https://bit.ly/nerdwallet-medicare-advantage-open-enrollment

Medicare.gov: Explore your Medicare coverage options https://www.medicare.gov/plan-compare/

METHODOLOGY

KFF’s analysis used survey data f(13) or community-dwelling Medicare beneficiaries from the Centers for Medicare & Medicaid Services (CMS) Medicare Current Beneficiary Survey (MCBS) 2020 Survey File. The MCBS survey is a continuous, in-person, longitudinal survey of a representative national sample of the Medicare population(14).

KFF. (2022). “A Relatively Small Share of Medicare Beneficiaries Compared Plans During a Recent Open Enrollment Period.” https://www.kff.org/medicare/issue-brief/a-relatively-small-share-of-medicare-beneficiaries-compared-plans-during-a-recent-open-enrollment-period/

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Google’s Gemini is now in everything. Here’s how you can try it out.

Gmail, Docs, and more will now come with Gemini baked in. But Europeans will have to wait before they can download the app.

  • Will Douglas Heaven archive page

In the biggest mass-market AI launch yet, Google is rolling out Gemini , its family of large language models, across almost all its products, from Android to the iOS Google app to Gmail to Docs and more. You can also now get your hands on Gemini Ultra, the most powerful version of the model, for the first time.  

With this launch, Google is sunsetting Bard , the company's answer to ChatGPT. Bard, which has been powered by a version of Gemini since December, will now be known as Gemini too.  

ChatGPT , released by Microsoft-backed OpenAI just 14 months ago, changed people’s expectations of what computers could do. Google, which has been racing to catch up ever since, unveiled its Gemini family of models in December. They are multimodal large language models that can interact with you via voice, image, and text. Google claimed that its own benchmarking showed that Gemini could outperform OpenAI's multimodal model, GPT-4, on a range of standard tests. But the margins were slim. 

By baking Gemini into its ubiquitous products, Google is hoping to make up lost ground. “Every launch is big, but this one is the biggest yet,” Sissie Hsiao, Google vice president and general manager of Google Assistant and Bard (now Gemini), said in a press conference yesterday. “We think this is one of the most profound ways that we’re going to advance our company’s mission.”

But some will have to wait longer than others to play with Google’s new toys. The company has announced rollouts in the US and East Asia but said nothing about when the Android and iOS apps will come to the UK or the rest of Europe. This may be because the company is waiting for the EU’s new AI Act to be set in stone, says Dragoș Tudorache, a Romanian politician and member of the European Parliament, who was a key negotiator on the law.

“We’re working with local regulators to make sure that we’re abiding by local regime requirements before we can expand,” Hsiao said. “Rest assured, we are absolutely working on it and I hope we’ll be able to announce expansion very, very soon.”

How can you get it? Gemini Pro, Google’s middle-tier model that has been available via Bard since December, will continue to be available for free on the web at gemini.google.com (rather than bard.google.com). But now there is a mobile app as well.

If you have an Android device, you can either download the Gemini app or opt in to an upgrade in Google Assistant. This will let you call up Gemini in the same way that you use Google Assistant: by pressing the power button, swiping from the corner of the screen, or saying “Hey, Google!” iOS users can download the Google app, which will now include Gemini.

Gemini will pop up as an overlay on your screen, where you can ask it questions or give it instructions about whatever’s on your phone at the time, such as summarizing an article or generating a caption for a photo.  

Finally, Google is launching a paid-for service called Gemini Advanced. This comes bundled in a subscription costing $19.99 a month that the company is calling the Google One Premium AI Plan. It combines the perks of the existing Google One Premium Plan, such as 2TB of extra storage, with access to Google's most powerful model, Gemini Ultra, for the first time. This will compete with OpenAI’s paid-for service, ChatGPT Plus, which buys you access to the more powerful GPT-4 (rather than the default GPT-3.5) for $20 a month.

At some point soon (Google didn't say exactly when) this subscription will also unlock Gemini across Google’s Workspace apps like Docs, Sheets, and Slides, where it works as a smart assistant similar to the GPT-4-powered Copilot that Microsoft is trialing in Office 365.

When can you get it? The free Gemini app (powered by Gemini Pro) is available from today in English in the US. Starting next week, you’ll be able to access it across the Asia Pacific region in English and in Japanese and Korean. But there is no word on when the app will come to the UK, countries in the EU, or Switzerland.

Gemini Advanced (the paid-for service that gives access to Gemini Ultra) is available in English in more than 150 countries, including the UK and EU (but not France). Google says it is analyzing local requirements and fine-tuning Gemini for cultural nuance in different countries. But the company promises that more languages and regions are coming.

What can you do with it? Google says it has developed its Gemini products with the help of more than 100 testers and power users. At the press conference yesterday, Google execs outlined a handful of use cases, such as getting Gemini to help write a cover letter for a job application. “This can help you come across as more professional and increase your relevance to recruiters,” said Google’s vice president for product management, Kristina Behr.

Or you could take a picture of your flat tire and ask Gemini how to fix it. A more elaborate example involved Gemini managing a snack rota for the parents of kids on a soccer team. Gemini would come up with a schedule for who should bring snacks and when, help you email other parents, and then field their replies. In future versions, Gemini will be able to draw on data in your Google Drive that could help manage carpooling around game schedules, Behr said.   

But we should expect people to come up with a lot more uses themselves. “I’m really excited to see how people around the world are going to push the envelope on this AI,” Hsaio said.

Is it safe? Google has been working hard to make sure its products are safe to use. But no amount of testing can anticipate all the ways that tech will get used and misused once it is released. In the last few months, Meta saw people use its image-making app to produce pictures of Mickey Mouse with guns and SpongeBob SquarePants flying a jet into two towers. Others used Microsoft’s image-making software to create fake pornographic images of Taylor Swift .

The AI Act aims to mitigate some—but not all—of these problems. For example, it requires the makers of powerful AI like Gemini to build in safeguards, such as watermarking for generated images and steps to avoid reproducing copyrighted material. Google says that all images generated by its products will include its SynthID watermarks. 

Like most companies, Google was knocked onto the back foot when ChatGPT arrived. Microsoft’s partnership with OpenAI has given it a boost over its old rival. But with Gemini, Google has come back strong: this is the slickest packaging of this generation’s tech yet. 

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Fact Sheet 42 CFR Part 2 Final Rule 

Date: February 8, 2024

On February 8, 2024, the U.S. Department of Health & Human Services (HHS) through the Substance Abuse and Mental Health Services Administration (SAMHSA) and the Office for Civil Rights announced a final rule modifying the Confidentiality of Substance Use Disorder (SUD) Patient Records regulations at 42 CFR part 2 (“Part 2”). With this final rule, HHS is implementing the confidentiality provisions of section 3221 of the Coronavirus Aid, Relief, and Economic Security (CARES) Act (enacted March 27, 2020), which require the Department to align certain aspects of Part 2 with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) Rules and the Health Information Technology for Economic and Clinical Health Act (HITECH).

The Part 2 statute (42 U.S.C. 290dd-2) protects “[r]ecords of the identity, diagnosis, prognosis, or treatment of any patient which are maintained in connection with the performance of any program or activity relating to substance use disorder education, prevention, training, treatment, rehabilitation, or research, which is conducted, regulated, or directly or indirectly assisted by any department or agency of the United States.” Confidentiality protections help address concerns that discrimination and fear of prosecution deter people from entering treatment for SUD.

The modifications in this final rule reflect the proposals published in the December 2, 2022, Notice of Proposed Rulemaking (NPRM) and public comments received from: substance use disorder and other advocacy groups; trade and professional associations; behavioral and other health providers; health information technology vendors and health information exchanges; state, local, tribal and territorial governments; health plans; academic institutions, including academic health centers; and unaffiliated or anonymous individuals. Following a 60-day comment period, HHS analyzed and carefully considered all comments submitted from the public on the NPRM and made appropriate modifications before finalizing.

Major Changes in the New Part 2 Rule

The final rule includes the following modifications to Part 2 that were proposed in the NPRM:

  • Allows a single consent for all future uses and disclosures for treatment, payment, and health care operations.
  • Allows HIPAA covered entities and business associates that receive records under this consent to redisclose the records in accordance with the HIPAA regulations. 1
  • Permits disclosure of records without patient consent to public health authorities, provided that the records disclosed are de-identified according to the standards established in the HIPAA Privacy Rule.
  • Restricts the use of records and testimony in civil, criminal, administrative, and legislative proceedings against patients, absent patient consent or a court order.
  • Penalties : Aligns Part 2 penalties with HIPAA by replacing criminal penalties currently in Part 2 with civil and criminal enforcement authorities that also apply to HIPAA violations. 2
  • Breach Notification : Applies the same requirements of the HIPAA Breach Notification Rule 3 to breaches of records under Part 2.
  • Patient Notice : Aligns Part 2 Patient Notice requirements with the requirements of the HIPAA Notice of Privacy Practices.
  • Safe Harbor : Creates a limit on civil or criminal liability for investigative agencies that act with reasonable diligence to determine whether a provider is subject to Part 2 before making a demand for records in the course of an investigation. The safe harbor requires investigative agencies to take certain steps in the event they discover they received Part 2 records without having first obtained the requisite court order.

Substantive Changes Made Since the NPRM

In addition to finalizing modifications to Part 2 that were proposed in the NPRM, the Final Rule includes further modifications informed by public comments, notably the following:

  • Safe Harbor: Clarifies and strengthens the reasonable diligence steps that investigative agencies must follow to be eligible for the safe harbor: before requesting records, an investigative agency must look for a provider in SAMHSA’s online treatment facility locator and check a provider’s Patient Notice or HIPAA Notice of Privacy Practices to determine whether the provider is subject to Part 2.
  • Segregation of Part 2 Data : Adds an express statement that segregating or segmenting Part 2 records is not required.
  • Complaints : Adds a right to file a complaint directly with the Secretary for an alleged violation of Part 2. Patients may also concurrently file a complaint with the Part 2 program.
  • SUD Counseling Notes : Creates a new definition for an SUD clinician’s notes analyzing the conversation in an SUD counseling session that the clinician voluntarily maintains separately from the rest of the patient’s SUD treatment and medical record and that require specific consent from an individual and cannot be used or disclosed based on a broad TPO consent. This is analogous to protections in HIPAA for psychotherapy notes. 4
  • Prohibits combining patient consent for the use and disclosure of records for civil, criminal, administrative, or legislative proceedings with patient consent for any other use or disclosure.
  • Requires a separate patient consent for the use and disclosure of SUD counseling notes.
  • Requires that each disclosure made with patient consent include a copy of the consent or a clear explanation of the scope of the consent.
  • Fundraising : Create a new right for patients to opt out of receiving fundraising communications.

What has not changed in Part 2?

As has always been the case under Part 2, patients’ SUD treatment records cannot be used to investigate or prosecute the patient without written patient consent or a court order.

Records obtained in an audit or evaluation of a Part 2 program cannot be used to investigate or prosecute patients, absent written consent of the patients or a court order that meets Part 2 requirements.

What comes next?

The final rule may be downloaded at https://www.federalregister.gov/public-inspection/2024-02544/confidentiality-of-substance-use-disorder-patient-records . HHS will support implementation and enforcement of this new rule, including through resources related to behavioral health developed by the SAMHSA-sponsored Center of Excellence for Protected Health Information . Persons subject to this regulation must comply with the applicable requirements of this final rule two years after the date of its publication in the Federal Register . The Department will conduct outreach and develop guidance on how to comply with the new requirements, such as filing breach reports when required.

OCR plans to finalize changes to the HIPAA Notice of Privacy Practices (NPP) to address uses and disclosures of protected health information that is also protected by Part 2 along with other changes to the NPP requirements, in an upcoming final rule modifying the HIPAA Privacy Rule.

HHS planning to implement in separate rulemaking the CARES Act antidiscrimination provisions that prohibit the use of patients’ Part 2 records against them.

1   However, these records cannot be used in legal proceedings against the patient without specific consent or a court order, which is more stringent than the HIPAA standard.

2    See 42 U.S.C. 1320d–5 and 1320d-6.

3   Section 13400 of the HITECH Act (codified at 42 U.S.C. 17921) defined the term “Breach”. Section 13402 of the HITECH Act (codified at 42 U.S.C. 17932) enacted breach notification requirements, discussed in detail below.

4    See https://www.hhs.gov/hipaa/for-professionals/faq/2088/does-hipaa-provide-extra-protections-mental-health-information-compared-other-health.html .

Cisco is the latest healthy tech company to cut jobs with 4,000 layoffs

  • Cisco is reducing its workforce by 5%, amounting to about 4,000 jobs.
  • The layoffs are part of the company's plan to realign and invest in key priority areas.
  • Cisco is also expanding its partnership with Nvidia to help firms build AI infrastructure.

Insider Today

Cisco is cutting 4,000 jobs in a move that will reduce its workforce by about 5%. 

The IT hardware and software maker said the cuts, announced alongside its quarterly results on Wednesday, will result in costs of $800 million related to severance packages and benefits. It has about 85,000 staff.

Cisco's layoffs are part of plans to “realign the organization and enable further investment in key priority areas”, it said in a SEC filing . 

CEO Chuck Robbins said in the earnings report: "We continue to align our investments to future growth opportunities. Our innovation sits at the center of an increasingly connected ecosystem and will play a critical role as our customers adopt AI and secure their organizations."

It's the latest example of a tech company cutting jobs despite being in good financial health. Cisco posted quarterly net profit of $2.6 billion, just $200 million lower than the same period last year.

Cisco is also strengthening its partnership with Nvidia to help companies build their own AI infrastructure. Last week Cisco said it would start selling Nvidia’s Ethernet solutions.

Nvidia CEO Jensen Huang said in a press release : “Companies everywhere are racing to transform their businesses with generative AI.”

He added that the partnership would help make it easier for companies to build infrastructure for AI, which he called “the most powerful technology force of our lifetime.”  

Cisco’s job cuts follow mass layoffs hitting the tech industry in January. A total of 34,560 employees have been laid off across 144 tech firms so far this year, according to Layoffs.fyi data . 

Cisco didn’t immediately respond to a request for comment from Business Insider, made outside normal working hours.

Are you a tech employee with insight to share? Contact this reporter by email at [email protected] or DM on X @jyoti_mann1 using a non-work device.

Get the latest Cisco stock price here.

business plan critique paper

Watch: How tech layoffs could affect the economy

business plan critique paper

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Sample Essay on: Business Plan Critique

Essay / research paper abstract.

This 6 page paper provides an outline of a business plan as part of a critique of one submitted. Bibliography lists 1 source.

Page Count:

6 pages (~225 words per page)

File: D0_KThobble.doc

Unformatted sample text from the term paper:

comprehensive, comprehensible and professionally presented will save frustration and heartache later in the process. The business plan is meant for two audiences: the person planning the business and the potential investors. The owner to be will find that they learn a great deal about themselves, the business world and the business they are proposing in the process of writing a business plan. In looking over the business plan provided, the primary aspect that needs to be addressed is form. Generally, a business plan follows a very specific format, beginning with a title page that may or may not include the table of contents. Many people think that the title page looks more professional without the table of contents, in which case it follows the title page with the inclusion of the company heading. Think of the business plan as a resume for your business, only instead of employment you are looking for financing. What you want to do, first off, is to impress the potential investor. This is done by appearance. Never, NEVER, misspell words and always have some-one else read the plan before you submit it so that errors in grammar can be identified and changed as well as spelling. Use quality paper and printing facilities - it sounds a bit silly but it makes a difference on how the investors approach the request. So, the Title page will have the name of your business situated prominently, in bold type and in capitals: HOBBLE CREEK. (a suggestion? because you are looking at a retail venture, include the store name: HOBBLE CREEK FLY FISHING EMPORIUM). Go with a 14 point font or larger - just so it looks balanced on the page. Above the ...

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COMMENTS

  1. How to Critique a Business Plan

    1. Read the plan through at least twice. Don't read it with a critical eye the first time. Just try to absorb as much information as you can. The second time through, begin making notes about...

  2. Free Business Critique Examples & Topic Ideas

    A business critique is an analysis and evaluation of some enterprise. If you need to write it, you should start with learning some essential information about the subject. For starters, a business plan is a detailed description of all the aspects of your business. It contains SWOT analysis, risk analysis, all the goals, and the ways to achieve ...

  3. 45 Critique Examples (2024)

    45 Critique Examples By Chris Drew (PhD) / September 17, 2023 / Leave a Comment A critique is an in-depth analysis and evaluation of a work, idea, or event. Critical evaluation is considered a higher-order thinking skill necessary for logical reasoning and development of new ideas.

  4. How To Write a Critique (With Types and an Example)

    Jennifer Herrity Updated February 3, 2023 A critique is a formal analysis that people write in response to a body of work. Critiques analyze and interpret a work or concept and draw conclusions based on those findings.

  5. Writing a Successful Business Plan

    The business plan should clearly and concisely define the mission, val-ues, strategy, measurable objectives, and key results the owner expects. It is important to set aside enough time to formulate the plan. Experts recommend starting the planning pro-cess at least 6 months before initiating a new business.

  6. Research: Writing a Business Plan Makes Your Startup More Likely to Succeed

    Jennifer Maravillas for HBR Summary. When asked about an opponent's plan for their impending fight, former world heavyweight champion Mike Tyson once said: "everyone has a plan until they get...

  7. Business plans

    Keeping Your Business Plan Flexible. Strategy & Execution Best Practice. Amy Gallo. People make business plans for all sorts of reasons - to attract funding, evaluate future growth, build ...

  8. How To Critique A Business Plan Examples Free Essay Example

    Hire writer. Supporting detail 1: An example of how they would do this is to reduce their prices on certain items or services to get customers in the door. This will attract new customers and make existing ones happy because they will be able to save money while still getting what they need or want from your company.

  9. How To Write A Business Plan (2024 Guide)

    Describe Your Services or Products. The business plan should have a section that explains the services or products that you're offering. This is the part where you can also describe how they fit ...

  10. PDF Topic 8: How to critique a research paper 1

    1. Use these guidelines to critique your selected research article to be included in your research proposal. You do not need to address all the questions indicated in this guideline, and only include the questions that apply. 2. Prepare your report as a paper with appropriate headings and use APA format 5th edition.

  11. 30 Emerging Technologies That Will Guide Your Business Decisions

    This theme focuses on making the right business and ethical choices in the adoption of AI and using AI design principles that will benefit people and society.. Human-centered AI (HCAI) is a common AI design principle that calls for AI to continuously benefit from human input. Behavioral analytics refers to session-tracking capabilities that monitor user interactions with a protected service to ...

  12. Critique of Business Plans.docx

    Critique of Business Plans Crash Pads: Executive Summary: a.) They included their competitive advantage and discussed the opportunity statement by bringing up the underlying need for the product within a target population. They discuss finances and their team and their marketing approach. They try to bring up relevant topics of the business plan without merely summarizing it.

  13. Are you in the wrong Medicare Advantage plan? What to review now

    Many people choose Medicare Advantage plans without exploring their options or noticing what changes their plan may have made, according to research from KFF, a health policy nonprofit.

  14. Google's Gemini is now in everything. Here's how you can try it out

    Finally, Google is launching a paid-for service called Gemini Advanced. This comes bundled in a subscription costing $19.99 a month that the company is calling the Google One Premium AI Plan.

  15. Fact Sheet 42 CFR Part 2 Final Rule

    Fact Sheet 42 CFR Part 2 Final Rule Date: February 8, 2024. On February 8, 2024, the U.S. Department of Health & Human Services (HHS) through the Substance Abuse and Mental Health Services Administration (SAMHSA) and the Office for Civil Rights announced a final rule modifying the Confidentiality of Substance Use Disorder (SUD) Patient Records regulations at 42 CFR part 2 ("Part 2").

  16. High-Speed Rail Authority Issues Draft 2024 Business Plan for Public

    SACRAMENTO, Calif. -The California High-Speed Rail Authority (Authority) today issued its draft 2024 Business Plan for public review and comment. The draft 2024 Business Plan reaffirms the Authority's goal of advancing a clean, electrified high-speed rail in California. The plan discusses major ...

  17. Cisco Is Latest Healthy Tech Company to Cut Jobs ...

    It's the latest example of a tech company cutting jobs despite being in good financial health. Cisco posted quarterly net profit of $2.6 billion, just $200 million lower than the same period last ...

  18. Essay on Business Plan Critique

    Here is the synopsis of our sample research paper on Business Plan Critique. Have the paper e-mailed to you 24/7/365. Essay / Research Paper Abstract. This 6 page paper provides an outline of a business plan as part of a critique of one submitted. Bibliography lists 1 source. Page Count:

  19. 2024 Business Plan

    The statute also dictates that, at least 60 days prior to submittal to the Legislature, the Authority must publish a draft Business Plan for public review and comment. Business plans are published in even-numbered years. Business plans represent the status of the high-speed rail program at a point in time, and summarize the Authority's ...

  20. Business Plan Critique Paper

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  22. Mohawk Fine Papers to be acquired

    As of this past summer, Mohawk had 276 full-time employees in the Capital Region, according to data submitted by the company to the Business Review. In early 2019, according to an earlier ...

  23. Business Plan Critique Paper

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