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Tattoo Shop Business Plan Template

Written by Dave Lavinsky

Tattoo Shop Business Plan

You’ve come to the right place to create your Tattoo Shop business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Tattoo Shops.

Below is a template to help you create each section of your Tattoo Shop business plan.

Executive Summary

Business overview.

Wild Ink is a startup tattoo shop business located in Sturgis, North Dakota. The business was founded by Damien Harness, a tattoo artist who learned his craft over twenty years ago and has been employed as a tattoo artist by tattoo shop owners since his apprenticeship. During last year, he recognized that the way to build a sustainable business in the manner in which he believed would best benefit both the customer and a business would be to start a tattoo business himself. He spent the past six months recruiting others to join his staff after the launch of the business.

Wild Ink will provide a comprehensive and highly-detailed array of premier tattoo designs and styles from which to choose and the artists will assist customers in designing their own tattoos, if requested. The business utilizes premier inks and conforms to all hygiene requirements in order to provide customers with a stellar tattoo each time, all the time.

Product Offering

The following are the services that Wild Ink will provide:

  • 100% guarantee of clean and safe environment, tools and all inking products used
  • Customer satisfaction is a primary driver of the company; an unhappy customer receives a refund without any questions asked.
  • Unique tattooing experience that includes amenities such as lotions, tattoo balm, wipes and other “care items.”
  • Self-expression and personal transformation are encouraged and affirmed
  • Exceptional artistry by our highly-experienced tattoo artists guarantees the “look” you want from your tattoo experience
  • Serious tattoo enthusiasts may choose from specialty inks and styles
  • Cover-ups, black and gray, color tattoos, traditional, and contemporary styles.
  • Discount packages for couples and groups who choose to be tattooed at the same appointment

Customer Focus

Wild Ink will focus on all residents-of-age of Sturgis, North Dakota. They will also focus on visitors, particularly those during the yearly Sturgis Motorcycle Rally, where over 500,000 motorcycle riders spent weeks at the Sturgis location. This event creates the largest tattoo audience and customer base for the tattoo artists in Sturgis and the surrounding areas. Wild Ink will also target couples who are celebrating an event, such as a wedding or anniversary. Wild Ink will target event planners and party coordinators to include tattooing services at their next large event. Wild Ink will create tattoos as part of a business “team-building” activity, if called upon for that service, as well.

Management Team

Wild Ink Tattoo Shop will be owned and operated by Damien Harness. He recruited four of his associate tattoo artists to join him in this new venture and he recruited two administrative assistants to join the startup business, as well.

The business was founded by Damien Harness, a tattoo artist who learned his craft over twenty years ago and has been employed as a tattoo artist by tattoo shop owners since his apprenticeship. During last year, he recognized that the way to build a sustainable business in the manner in which he believed would best benefit both the customer and a business would be to start a tattoo business himself. He spent the past six months recruiting others to join his staff after the launch of the business.

Tomas Klinkhofer has been a tattoo artist associate of Damien’s for over ten years. During their years of working side-by-side, they’ve both improved their artistry because of the encouragement and solid advice of the other. Tomas will take on the role of Senior Tattoo Artist in the shop.

Three former tattoo artist associates, John Eisen, Tommy Parisi, and Duane Hofer, will join the Wild Ink Tattoo Shop team. Each has extensive experience working as tattoo artists for a variety of business owners, and each has cultivated a carefully curated cadre of styles and designs they prefer. The collective artistry group will be Tattoo Artists, overseen by Jill Arden, the Administrative Manager for the business.

Success Factors

Wild Ink will be able to achieve success by offering the following competitive advantages:

  • Friendly, knowledgeable, and highly qualified team at Wild Ink Tattoo Shop
  • Comprehensive menu of products and services to suit every taste
  • Multiple ink platforms, none of which have metal or other chemical or foreign substances embedded in the ink.
  • Custom-designed and personal design choices are premium prices; however, these designs consistently receive premium attention at the same time.
  • The pricing structure of Wild Ink is the most effective and a handy monthly payment plan places tattoos into the lives of many potential customers as a result.

Financial Highlights

Wild Ink is seeking $200,000 in debt financing to launch its custom tattoo shop. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

  • Office space build-out: $20,000
  • Office equipment, supplies, and materials: $10,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Marketing costs: $10,000
  • Working capital: $10,000

The following graph outlines the financial projections for Wild Ink.

Wild Ink Pro Forma Projections

Company Overview

Who is wild ink.

Wild Ink is a newly established, full-service tattoo shop in Sturgis, North Dakota. Wild Ink will be the most reliable, cost-effective, and totally hygienic tattoo shop for residents in Sturgis and the surrounding communities. Wild Ink will provide a comprehensive menu of tattoo products and services for any customer to utilize. Their full-service approach includes a comprehensive array of tattoo designs, styles and color palettes of ink choices.

  Wild Ink Tattoo Shop will be able to serve residents and visitors during the yearly Sturgis Motorcycle Rally by providing additional tattoo artists and expanding the shop into several pop-up stores throughout Sturgis. The team of professionals are highly qualified and experienced in custom tattoos, designs, styles and ink selections. Wild Ink removes all fears, headaches and concerns of the tattoo customer and ensures all questions are answered while delivering the best customer service.

Wild Ink History

Wild Ink is owned and operated by Damien Harness, a tattoo artist who learned his craft over twenty years ago and has been employed as a tattoo artist by tattoo shop owners since his apprenticeship. During last year, he recognized that the way to build a sustainable business in the manner in which he believed would best benefit both the customer and a business would be to start a tattoo business himself. He spent the past six months recruiting others to join his staff after the launch of the business.

Since incorporation, Wild Ink has achieved the following milestones:

  • Registered Wild Ink, LLC to transact business in the state of North Dakota.
  • Has a contract in place for a 10,000 tattoo shop and office at one of the buildings directly on the Sturgis Motorcycle Rally parade route.
  • Reached out to numerous contacts and clients to move their business to Wild Ink.
  • Began recruiting a staff of four tattoo artists and two office personnel to work at Wild Ink.

Wild Ink Services

The following will be the services Wild Ink will provide:

  • Discount packages for couples and groups who choose to be tattooed during the same appointment.

Industry Analysis

The tattoo artistry industry is expected to grow over the next five years to over $69,582 million. The growth will be driven by individuals aged 18-40 who are looking for unique, personalized tattoos. The growth will also be driven by a niche market of tattoo enthusiasts seeking specific styles or themes. The growth will be driven by an increase in the size of the tattoo participants and the new varieties of tattoos that will become known through AI or other technological adaptations in the future. The growth will also be driven by an increase in custom designs, cover-ups, black and grey, color tattoos, traditional, and contemporary styles. The growth will also be driven by a steady increase in trends, techniques, and safety protocols for tattoos. Costs will likely be reduced as materials and natural resources for inks become more plentiful as a result of demand.

Customer Analysis

Demographic profile of target market, customer segmentation.

Wild Ink will primarily target the following customer profiles:

  • Of-age residents within the Sturgis regional areas
  • Visitors to the Sturgis Motorcycle Rally (once yearly)
  • Couples who are celebrating special events
  • Party planners and event coordinators
  • Business-related team building activities

Competitive Analysis

Direct and indirect competitors.

Wild Ink will face competition from other companies with similar business profiles. A description of each competitor company is below.

Ink My Bod 4 Less

Ink My Bod 4 Less is a business concept built by Jim Ness and Turkey Jackson, two young tattoo artists from Beauregard, Georgia and put into business with the concept that tattoos can be “quickly and expertly applied” without long tattoo sessions or inconvenience. Ink My Bod 4 Less is a company that offers quick tattoos in sessions of 30 minutes or less. While customized tattoo designs, styles and special inks are unavailable, the reasonable time spent and the budget prices involved have captured the attention of the 16-25 aged demographic.

Jim Ness and Turkey Jackson believe they have the grounding to expand their business with their unique concept; within five years they now plan to franchise the tattoo business and concept throughout the U.S. and are currently offering the franchise opportunity to select associates. The costs for the franchise are as yet unknown and other details, such as the training of the tattoo artists and the hygienic establishment regulations, have not yet been revealed.

Indian Henna & Tattoo Boutique

Indian Mehndi, or “Henna” tattoo application is an ancient expression of certain rituals and events in a woman’s life. The Indian Henna & Tattoo Boutique located in Sturgis, North Dakota, caters to younger women between the ages of 18 and 35, with exceptions being large ceremonial events, where all women will receive henna tattoos. The art of henna is luxurious, complicated and meaningful in the lore of Indian culture, therefore the henna itself must be pure and applied with the oversight of a religious person.

The Indian Henna & Tattoo boutique was launched in 2020 by Tim and Diane White, two entrepreneurs who believed this ancient art would soon make its way into the mainstream market. Due to the meaning behind the henna application and the very small demographic target audience of Indian residents, the Indican Henna & Tattoo Boutique has not grown since the launch of the business. However, most young women have visited at least once to enjoy the soothing music and artful application of henna to one’s hands.

Striker’s Tattoo World

Striker’s Tattoo World was started in 2021 by Jake Robertson. Jake believed the best way to express oneself was through highly-stylized tattoos and he currently has over 70% of his body covered with secular and religious tattoos. Jake expressed his love for others in the community by offering free tattoo sessions and extended-time appointments, however, Jake’s interest in the company has waned since he began servicing and selling computers to area businesses, and the business has not grown since its inception some months ago. There are two buyers considering the purchase of Striker’s Tattoo World; however, Jake Robertson is holding firm for a better offer down the road. His largest demographic is the women, ages 18-40, who want cute designs, animals and icons that represent themselves.

Competitive Advantage

Wild Ink will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Wild Ink will offer the unique value proposition to its clientele:

  • Highly-qualified team of skilled employees who are able to provide a comprehensive array of products and service for tattoo clients.

Promotions Strategy

The promotions strategy for Wild Ink is as follows:

Word of Mouth/Referrals

Wild Ink has built up an extensive list of former clients and contacts over the years by providing exceptional service and premium inks for his clients. Customers will follow him to his new company and help spread the word of Wild Ink.

Social Media Marketing

Social media channels will be extensively used to display the custom tattoos of Wild Ink and to encourage customers who may be hesitant to give it a try with a money-back guarantee. Several designs and styles will be highlighted on social media channels and models will demonstrate in short reels the beauty and configurations that enhance body performance.

Website/SEO Marketing

Wild Ink will fully utilize their website. The website will be well organized, informative, and list all the products and services that Wild Ink provides. The website will also list their contact information and available reservation times so customers do not need to walk in and wait for service. Wild Ink’s website presence will utilize SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Tattoo company” or “Tattoo near me”, Wild Ink will be listed at the top of the search results.

The pricing of Wild Ink will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Wild Ink. Operation Functions:

  • Damien Harness will be the Owner and President of the company. He will provide the vision for the company and encourage new client buyers. Damien has spent the past 6 months recruiting the following staff:
  • Tomas Klinkhofer will be the Senior Tattoo Artist in the shop and will assist in management of the scheduling.
  • John Eisen will join the Wild Ink team as a Tattoo Artist. He will concentrate on specilized inks
  • Tommy Parisi will also take on the role of Tattoo Artist, and his focus will be on serving women with unique artwork
  • Duane Hofer will be a Tattoo Artist and will focus on standard designs and styles for a more generic look and price point.
  • Jill Arden, a former tattoo shop manager, will take on the role of Administrative Manager for the business.

Milestones:

Wild Ink will have the following milestones completed in the next six months.

  • 5/1/202X – Finalize contract to lease shop and office space
  • 5/15/202X – Finalize personnel contracts for the Wild Ink
  • 6/1/202X – Finalize contracts for Wild Ink suppliers
  • 6/15/202X – Begin networking at industry events
  • 6/22/202X – Begin moving into Wild Ink shop and office
  • 7/1/202X – Wild Ink opens its shop and office for business

Financial Plan

Key revenue & costs.

The revenue drivers for Wild Ink are the fees they will charge to customers for their tattoo products and services.

The cost drivers will be the overhead costs required in order to staff Wild Ink. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Wild Ink is seeking $200,000 in debt financing to launch its tattoo shop business. The funding will be dedicated toward securing the shop and office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the marketing and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Customers Per Month: 89
  • Average Revenue per Month: $66,750
  • Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, tattoo shop business plan faqs, what is a tattoo shop business plan.

A tattoo shop business plan is a plan to start and/or grow your tattoo shop business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Tattoo Shop business plan using our Tattoo Shop Business Plan Template here .

What are the Main Types of Tattoo Shop Businesses? 

There are a number of different kinds of tattoo shop businesses , some examples include: Retail location tattoo shop, Neighborhood tattoo shop, and Traveling tattoo business.

How Do You Get Funding for Your Tattoo Shop Business Plan?

Tattoo Shop businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Tattoo Shop Business?

Starting a tattoo shop business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Tattoo Shop Business Plan - The first step in starting a business is to create a detailed tattoo shop business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your tattoo shop business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your tattoo shop business is in compliance with local laws.

3. Register Your Tattoo Shop Business - Once you have chosen a legal structure, the next step is to register your tattoo shop business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your tattoo shop business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Tattoo Shop Equipment & Supplies - In order to start your tattoo shop business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your tattoo shop business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful tattoo shop business:

  • How to Start a Tattoo Shop

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How to Start a Tattoo Shop

start a tattoo shop

Starting a tattoo shop can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful tattoo shop.

Importantly, a critical step in starting a tattoo shop is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps To Start a Tattoo Shop :

  • Choose the Name for Your Tattoo Shop
  • Develop Your Tattoo Shop Business Plan
  • Choose the Legal Structure for Your Tattoo Shop
  • Secure Startup Funding for Your Tattoo Shop (If Needed)
  • Secure a Location for Your Business
  • Register Your Tattoo Shop with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Tattoo Shop
  • Buy or Lease the Right Tattoo Shop Equipment
  • Develop Your Tattoo Shop Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Tattoo Shop
  • Open for Business

1. Choose the Name for Your Tattoo Shop

The first step to starting a tattoo shop is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your tattoo shop:

  • Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
  • Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
  • Think about marketing . Come up with a name that reflects the desired brand and/or focus of your tattoo shop.

2. Develop Your Tattoo Shop Business Plan

One of the most important steps in starting a tattoo shop is to develop your tattoo shop business plan . The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

The following are the components of a business plan :

  • Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your tattoo shop.
  • Company Overview – this section tells the reader about the history of your tattoo shop and what type of tattoo shop you operate. For example, are you a tattoo street shop, tattoo parlor business, or private tattoo studio?
  • Industry Analysis – here you will document key information about the tattoo industry. Conduct market research and document how big the industry is and what trends are affecting it.
  • Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing services like the ones you will offer?
  • Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
  • Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
  • Product : Determine and document what products/services you will offer 
  • Prices : Document the prices of your products/services
  • Place : Where will your business be located and how will that location help you increase sales?
  • Promotions : What promotional methods will you use to attract customers to your tattoo shop? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
  • Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
  • Management Team – this section details the background of your company’s management team.
  • Financial Plan – finally, the financial plan answers questions including the following:
  • What startup costs will you incur?
  • How will your tattoo shop make money?
  • What are your projected sales and expenses for the next five years?
  • Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

3. choose the legal structure for your tattoo shop.

Next you need to choose a legal structure for your tattoo business and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the tattoo shop and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among other business owners. It is an agreement between two or more people who want to start a tattoo shop together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a tattoo shop include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a tattoo shop is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your  new tattoo shop, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

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4. Secure Startup Funding for Your Tattoo Shop (If Needed)

In developing your tattoo shop business plan , you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a tattoo shop to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a tattoo shop that they believe has high potential for growth.

5. Secure a Location for Your Business

When opening a tattoo shop, there are a few things you need to take into account:

  • Look for a location that’s visible and accessible. You want your customers to be able to find your shop easily, so choose a spot that’s in a high-traffic area.
  • Make sure the space is large enough to accommodate your equipment and workspace.
  • Select a location that’s close to other businesses that cater to the same clientele as you do. This will help increase foot traffic and expose your shop to new customers.
  • Look for a place with ample parking, especially if you plan on having customers come to your shop by car.
  • Check the legalities of your potential location. Some localities require special permits or licenses before opening a tattoo shop in their area.

6. Register Your Tattoo Shop with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your tattoo shop’ name. This process is fairly simple and involves the following steps:

  • Identify and contact the bank you want to use
  • Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
  • Complete the bank’s application form and provide all relevant information
  • Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your new shop to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

You will need to acquire a business license and a permit to operate a tattoo shop. You may also need to acquire other licenses and permits, depending on the jurisdiction in which you plan to operate your business.

In order to start a tattoo shop, you will need to obtain the following licenses and permits:

  • Business license
  • Tattoo artist license
  • Tattoo parlor permit
  • Health department permit

10. Get Business Insurance for Your Tattoo Shop

The type of insurance you need to operate a tattoo shop may vary by state.

Some business insurance policies you should consider for your tattoo shop include:

  • General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
  • Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
  • Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
  • Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
  • Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs.

11. Buy or Lease the Right Tattoo Shop Equipment

To start your tattoo shop you will need a few essential pieces of equipment.

In order to run it successfully, you will need the following:

  • Tattoo chair
  • Tattoo station
  • Tattoo gloves
  • Ink paper towels
  • Electrical outlets
  • Cleaning supplies
  • Tattooing machines
  • Lighted tracing tables
  • Tattoo machine power supply

Make sure to research different brands and models before making a purchase so that you can find the best equipment for your needs.

12. Develop Your Tattoo Shop Marketing Materials

Marketing materials will be required to attract and retain customers to your tattoo shop.

The key marketing materials you will need are as follows:

  • Logo : Spend some time developing a good logo for your tattoo shop. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
  • Website : Likewise, a professional business website provides potential customers with information about the many services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
  • Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media platforms will help customers and others find and interact with your tattoo shop.

13. Purchase and Setup the Software Needed to Run Your Tattoo Shop

The software programs you need to run a tattoo shop will vary depending on the specific needs of your business. 

However, some common software packages that a tattoo shop use include:

  • Tattoo design software
  • Accounting software
  • Ink inventory management software
  • Customer relationship management (CRM) software
  • A custom-built software to manage the scheduling of tattoo artists and appointments
  • Scheduling software (if using a PC instead of custom software)
  • Point of sale (POS) system, including hardware and software

14. Open for Business

You are now ready to open your tattoo shop. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

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How to Start a Tattoo Shop FAQs

Is it hard to start a tattoo shop.

Yes, it is easy to start a tattoo shop. There are many things to consider when starting a business, but with a bit of planning and research, you can be on your way to opening your tattoo shop. 

How can I start a tattoo shop with no experience?

There are a few things you can do to start a tattoo shop with no experience. You can start by doing some research on the industry and the different aspects of running a business. You can also reach out to other tattoo shop owners in your area for advice and mentorship. Finally, you can get involved in the tattoo community online or locally to learn more about the art form and the industry.

What type of tattoo shop is most profitable?

A tattoo shop that offers a wide variety of custom tattoos may be more profitable than a shop that only offers basic art designs. Custom tattoos require less salesmanship on the part of the artist and therefore tend to be more profitable for both artist and the store. Pre-made designs by comparison do not require as much artistic knowledge and may require more salesmanship on the part of the artist to sell.

How much does it cost to start a tattoo shop?

The cost s involved in starting a tattoo shop will vary depending on the business's specific needs and location. However, some ballpark figures to consider would be between $10,000 and $50,000 for startup costs.

What are the ongoing expenses for a tattoo shop?

A tattoo shop can have various ongoing expenses, such as the cost of ink, needles, and other supplies. The shop may also need to pay rent or lease a property, hire professionally trained tattoo artists , and purchase insurance.

How does a tattoo shop make money?

A tattoo shop makes money by charging for their services. They typically charge per hour, with a minimum set amount. Some shops also charge a percentage of the cost of the tattoo should it be requested to be covered by insurance.

Is owning a tattoo shop profitable?

Yes, a tattoo shop can be profitable because it is a relatively low-cost business to start. Another reason is tattoos are increasingly popular. In addition, many people view tattoos as a form of self-expression, so they are likely to continue to seek them out and pay higher prices for quality tattoos regardless of the economy.

Why do tattoo shops fail?

There are many reasons tattoo shops might fail, but one of the most common is a lack of business planning. A successful tattoo shop should have a comprehensive business plan that outlines its goals, strategies, and how it plans to achieve them. Other common reasons for failure include financial troubles, poor customer service, lack of marketing, and running out of supplies.

Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide For Small Businesses

Tattoo Shop Business Plan Sample

You want to open a tattoo shop, but where do you start?  From finding a location, to hiring artists, to the day to day finances – there’s a lot to cover!  This sample business plan should provide you with insight on what a business plan for a tattoo company should look like.  Take a skim through, and as you’re reading begin generating ideas for your tattoo company.  If you need any help you can reach out for a business plan review or for our professional business plan writing services .

The art of tattooing has evolved from simple body adornment to a powerful form of self-expression. Intention tattoos, in particular, have become increasingly popular as people seek to convey their beliefs or values through their body art. This growing trend has created a high demand for skilled tattoo artists, resulting in a significant increase in tattoo artist pay. With tattoo designs ranging from simple to intricate, tattoo proposal ideas are limited only by one’s imagination. As tattoos continue to gain acceptance in various industries, more talented tattoo artists are taking the leap and starting their own businesses. If you’re a skilled tattoo artist looking to make your mark in the industry, now is the perfect time to do so.

Are you a talented tattoo artist looking to start your own business? The booming tattoo industry presents a golden opportunity to turn your passion into a lucrative career. However, starting a tattoo shop requires careful planning and preparation, just like any other business. Fortunately, we’ve got you covered! In this article, we’ll provide you with all the information you need to successfully establish and manage your own tattoo parlor, from creating a solid business plan to navigating legal requirements. Don’t miss out on this chance to turn your dreams into reality!

In the world of retail businesses, tattoo shops are a unique and fascinating addition. These establishments specialize in providing personalized tattoo services that deliver high-quality results. Whether you’re looking for a small independent studio or a larger, well-established tattoo design shop, tattoo shop ideas can come in many different sizes and styles. The possibilities for studio decoration ideas are endless, with some shops choosing a minimalist and industrial aesthetic while others opt for a more colorful and vibrant atmosphere. And with the rise of project tattoo studios, where artists collaborate on complex, multi-session pieces, there’s never been a more exciting time to be a part of this industry. Plus, for clients who can’t make it to a traditional shop, mobile tattoo businesses and parlor studios offer convenience and flexibility.

If you want to learn how to open a private tattoo studio, there are several factors to consider:

Research the industry: Before you create a tattoo studio, it’s important to research the industry thoroughly. You should learn about the different types of tattoos, the equipment needed,  and the tattoo shop set up. You should also research other tattoo shops in your area to see what they offer and how they operate.

Develop a business plan: A business plan is essential for any business, including a tattoo shop. Your business plan should include details such as your target market, your services and prices, your marketing plan, and your financial projections. You can find many tattoo planning templates online to help you create a comprehensive plan.

Secure financing: Starting a tattoo shop can be expensive, so you will likely need to secure financing. This may involve taking out a loan from a bank or finding investors. You should also create a budget to ensure that you have enough money to cover your expenses until your shop becomes profitable.

Obtain licenses and permits: Tattoo shops are heavily regulated, and you will need to obtain licenses and permits to operate legally. You will need to research the licensing requirements in your area and obtain any necessary permits, such as a health permit or a business license.

Set up your shop: Once you have secured financing and obtained the necessary licenses and permits, you can start setting up your shop. You will need to purchase equipment, such as tattoo machines and needles, and set up a sterile workspace. You will also need to create a tattoo shop layout that is both functional and visually appealing. 

Hire staff: When hiring staff for your tattoo shop, it’s essential to find talented tattoo artists who can deliver high-quality work. Additionally, you’ll need a receptionist or manager to handle administrative tasks, such as scheduling appointments and managing finances. To ensure smooth communication with your staff, it’s important to have their contact numbers readily available, so customers can easily text or message them.

Market your shop: Marketing is crucial for any business, and a tattoo shop is no exception. You can market your shop through social media, local advertising, and word of mouth. You can also sell your art to tattoo shops to increase your exposure and generate more business.

To run a successful tattoo shop, it’s important to have more than just tattooing skills. Staying updated with the latest developments in the constantly evolving tattoo industry is crucial. To keep up with the latest trends, attending industry events like tattoo conventions or seminars, following industry publications, websites, and social media accounts, and joining professional organizations and associations are effective ways. These methods provide access to new techniques, equipment, products, and resources, as well as opportunities to network and receive mentorship. By staying informed and connected, you can ensure that your tattoo shop business stays competitive and up to date with the latest advancements in the tattoo industry.

1.0 Executive Summary

“Sample Tattoo Shop Inc.” operating as “Sample Tattoo Shop” (the company) was incorporated on August 1, 2021 in the state of Florida by John O’Miley.  Sample Tattoo is based at 100 Allen St. Miami, Florida where customers receive small tattoos and customized tattoos by an experienced team of professional artists.

In recent years the tattoo industry has seen a surge in demand as tattoos become more commonplace in society.  Furthermore, with the rise of social media, more people are conscious of their physical appearance and are looking to express themselves and their individuality.

To meet this demand, Sample Tattoo Shop, led by Owner & Operator John O’Miley  will provide a clean, hygienic and comfortable experience to clientele.  Sample Tattoo will be a leader in providing not only the highest quality tattoos, but an unrivaled tattoo experience.

John O’Miley  brings 8 years of direct experience in custom tattooing.  He has worked at 6 shops across the US, and in doing so has developed an abundance of knowledge in client care and management.  Dean is focused on establishing the company on a commitment to customer-centrism.  By engaging in feedback from each client, the company plans to not only lead, but in fact evolve the tattoo industry standard.

Sample Tattoo Shop Inc. is seeking a $50,280 business loan through the Small Business Administration.   The funds will be used to purchase equipment, furniture and decor for the shop, to develop a state of the art website, and for six months of a marketing budget.

2.0 Business Overview

Sample Tattoo Shop is currently a one-shop studio that provides two overriding styles: small and customized tattoos.  The business is founded by John O’Miley , an experienced and respected tattoo artist in the Miami area.  Over the first year of operation a few artists will be hired to expand options for clients and increase gross revenues. The business will provide both basic and customized designs based on the client’s needs and requirements. Clients include individuals that are new to tattoos and tattoo enthusiasts.

2.1 Industry Overview

The global tattoo industry has an annual revenue of $3 billion per year, and is expected to grow nearly 8% annually. This near 8% increase can be attributed not only to the increasing popularity of tattoos but younger generations choosing expensive customized work instead of less expensive, pre-designed artwork. Once the client has been tattooed, the customer return rate increases substantially.

The tattoo industry has low barriers to entry and high profit margins. After a few years of establishing clientele, most tattoo artists earn at least $100,000 CAD per year.  Most tattoo shops have an average profit margin of 30% after expenses.

2.2 Mission & Vision Statement

Mission Statement

Our mission is to provide the greatest tattoo experience available in the state of Florida.

Vision Statement

Our vision is a tattoo industry where client care becomes just as important as the final result.

2.3 Goals and Objectives

Sample Tattoo Shop’s primary goal is to retain artists who are not only talented at tattooing but also have great personalities. Communication plays a key role in the tattoo industry, and thus an artist must understand what the client wants and deliver it accordingly. Sample Tattoo Shop recognizes that artists with great personalities tend to receive more loyal customers.

2.4 Key Success Factors

Working with talented artists with great personalities: Clients come in search of talented artists because they believe the artist will provide a heightened standard of service. So, it is important to have talented artists. There’s also another factor associated with success. That is Customer Retention. This is possible only when the artist is talented and professional, in other terms having a good personality. People always respect and prefer a person with a good attitude. A talented artist would bring business to the company but a talented artist with a good personality would bring new business and retain the clients which is essential for the growth of the company.

Creating a safe and comfortable environment for clients: It is important to make the client feel safe and comfortable. At Sample Tattoo, all equipment is cleaned and sterilized frequently. The shop plays music according to the client’s preference, and offers Netflix so the client can feel as comfortable as  possible. The more comfortable and connected the client feels, the greater a  chance the client will return for another positive experience.

Having more loyal customers: Sample Tattoo is focused on retaining loyal customers; which act as advocates, thus bringing more business to the company.

2.5 Staffing

John O’Miley  is currently the company’s main tattoo artist. He will be accompanied by another artist for basic tattoo work and a virtual assistant to book sessions and answer questions about tattoo maintenance. By the third year, the company will have the following professionals:

Tattoo Artists (3)

The tattoo artists will be involved in consultation, drawing, stenciling, tattooing and ordering of tattoo supplies.

Virtual Assistant (1)

The receptionist/manager’s work will involve booking, scheduling & rescheduling appointments, bank deposits, daily payroll management, and taking photographs of finished tattoos.

Tattoo Apprentice (3)

Tattoo apprentices will perform the following work: cleaning, setting up/taking down work areas, learning to draw/tattoo, stenciling, running errands for supplies, helping artists with tattooing.

2.6 Management Team   

John O’Miley

Owner & Operator

About John O’Miley

John O’Miley  is a well-spoken, likable, and personable artist with expert knowledge in the body modification industry specializing in custom tattooing. While most tattoo artists cannot draw, talent has always been present, making it easy, fast and efficient to produce an idea on paper or directly to the skin using traditional pencils, pencil crayons, and markers.

“Being able to put oneself in the shoes of the client and understanding even the most basic needs to make them feel welcome and safe is paramount to good business practices and productivity.”

– John O’Miley , Sample Tattoo Shop Inc.

Work Experience

Geronimo Tattoo and Piercing, Miami, Florida

Tattoo Artist

2021 – to present

  • Consulted with clients to understand their idea, vision and desires for a tattoo
  • Provided clients with a detailed outline of the process before applying the tattoo
  • Used safe sterilized techniques and maintained safe and comfortable environment to the clients
  • Gave the clients proper home care instructions after applying the tattoo
  • Frequently sterilized tools and equipments
  • Keeping in touch with the existing clientele
  • Gaining knowledge on how to run a business
  • Keenly observing and understanding current scenario of the tattoo industry
  • Networking with other artists

Mobile Tattooing, Georgia

  • Packing light (took a big business and shrunk it down to fit inside one tattoo case for easier transportation and travelling by air)
  • During this time money was tight and I didn’t take on many tattoos. Raising my son was most important because he had Slight Torticollis which I needed to correct. He has a shortening of the muscle in his neck which I needed to physically stretch out several times a day to correct his neck. This process took many months.

Black Tattoo and Piercing, Georgia

Head Artist – 2016

  • Achieved high customer satisfaction by doing quality work and creative tattoo work
  • Identified key issues of the business and fixed it
  • Increased the revenue of the studio and brought many new clients
  • Held meetings with the team to improve the business
  • Focused on developing a good work culture in the studio
  • Responsible for hiring new artists as clientele increased (15 requests per hour for my service)
  • Took responsibility of finance and paid the artists
  • Dealt with the head of health department overseeing the body modification industry
  • Did spore testing and delivered spore tests to labs
  • Health board compliance and resolving issues by following recommendation by the health inspector
  • Learned sales funnel with regards to converting conversations into deposits for appointment booking
  • Built close relationships with clients by making myself reachable and personable
  • Delegating tasks to artists
  • Teaching client aftercare by sharing stories of past experiences where things went wrong and directing them to not make the same mistakes

Mobile tattoo artist, Manitoba

  • Travelled to far places to provide a service to the client
  • Responsibly ordered supplies without getting help from the shop
  • Coordinated and maintained relationships with suppliers
  • Started teaching one apprentice

Twisted Ink, Manitoba

Professional Tattoo Artist

  • Worked on designing and applying bigger tattoos (sleeves, back pieces, etc)
  • Responsible for conducting contests to promote the shop
  • Complexity of tattoos were more gratifying
  • Passed Georgia Health body modification competency test and certified as a body modification technician with permit to work
  • Maintained a hygienic and neat work environment
  • Responsible for setting up/taking down of work areas
  • Worked closely with the team of tattoo professionals
  • Handled Tattoo appointment booking process, Cash outs/payouts, Pay split agreements
  • Learned how to deal with people experiencing shock and loss of consciousness
  • Learned how to create a safe environment and culture

Skills/Training

  • Computer and website development (HTML, CSS, JavaScript, Ethereum EVM, React, JSON, python, #C, XCODE, Linux, MAC OS, Microsoft, HTML5, 3D, etc.)
  • Audio engineering (routing, mixing, processing, side chaining, compression, mastering, limiting, filtering, distortion, programming synths, setting up plug-ins, stabilization of music production software environment, Ableton live, FLStudio, etc.)
  • Art apps (paint, photoshop, procreate)
  • Website building apps (wix, shopify)

General Education

Mount Park College 2015

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  • Email Address *
  • Phone Number

3.0 Products & Services

Sample Tattoo will be involved only in tattooing where the artists will perform ordinary and customized tattoos based on the client’s needs and requirements. The pricing is based on a per hour basis. The pricing for tattoo service is provided below:

Consultation

$250 deposit (non-refundable)

Customized Tattoos

$180.00/hour + Tax

Small Tattoos

$100.00 / 30 min + Tax

$45.00/15mins + Tax (after first hour)

The deposit will be paid back after the last follow-up and photography.

4.0 Operations

The company is located at 100 Allen, Miami, Florida. The standard business hours are from 9:00 a.m. to 6:00 p.m Monday – Saturday. Clients will schedule appointments with our virtual assistant and pay the deposit amount on our website.

4.1 Equipment

The company will use a variety of equipment including:

  • (1 rotary, 2 coils, 1 pen) including many different needle cartridges
  • tube tips, for different tattoo effects (sizes: 3rl, 5rl, 9rl, 11rl, 7rs, and 9ft)
  • digital power supply and analogs
  • two types of cords (RCA, Clip)
  • 2 ultra-thin foot pedals.
  • small tools to fix/replace parts
  • Spare parts (coil springs, contacts, sprocket)

Artists are allowed to bring their own equipment provided they follow all standard safety and health processes.

4.2 Inventory

Stocking up inventory is important in the tattoo industry. Sample Tattoo Shop will have all the necessary items in inventory such as needles, and cleaning materials.

5.0 Market Overview

The tattoo business has low startup costs and above average profit margins. There is an 8% compound annual growth rate (CAGR) for tattoo studios.  With the increase in people getting tattooed, the industry is flourishing in the Canadian market.

5.1 Market Trends

During the covid pandemic in 2020, all industries, including tattoo studios took a hit. Since the tattoo industry involves frequent interactions with the customer, tattoo studios too had to close down which resulted in a 9.5% revenue decline from the previous years. But currently, the industry is starting to rebound as many prospective customers are making frequent enquiries to have work completed.

The tattoo industry has grown quickly over the past years which is currently valued at $3 billion per year. The growth rate of this industry is on an upward trend with more people accepting tattoos in society. Even Canada’s current Prime Minister, Justin Trudeau has a tattoo on his upper left arm. The industry is expected to grow continuously as more people are coming forward to have a tattoo. 38% of the Canadian population have at least one tattoo on their body and this is expected to increase over the next few years.

5.2 Competition

tattoo shop business plan template

Liquid Amber

Established in 2001 and located at Powell Street, Miami. Liquid Amber is a female owned and operated studio. They charge $120-$200 per hour. The charges vary from artist to artist.

tattoo shop business plan template

Gastown Tattoo Parlour

It was established in 2011 and is located at West Cordova, Miami. The minimum rate is $120 per hour and the base rate of the business is $200 per hour.

tattoo shop business plan template

Black Medicine Tattoo

It was established in 2015 and is located on E Place Street. Black work tattooing is their specialty and the minimum charge is $100 and it varies from one artist to another.

5.3 Competitive Advantage

Quality Tattoos: The biggest advantage Sample Tattoo Shop will have is that it will be known for its Quality tattoos.

Customer Service: Sample Tattoo Shop will provide an excellent service to its clients. The studio will have music, gaming systems, televisions to watch movies or shows on Netflix or cable. Wi-Fi passwords will be given to the client so that they won’t have to worry about their data usage. Music will be played based on the client’s preference.

5.4 Risk Analysis

Health and Safety

The major issue the tattoo industry faces is the risk of health and safety. Due to unhealthy practices like improper sterilization, cleanliness, people have been affected by infections.

  • At Sample Tattoo, the client’s health and welfare are taken quite seriously
  • Equipment is wrapped using a variety of disposable plastic wrap products supplied by tattoo suppliers such as pen bags for tattoo pens and tube grips, cord sleeve bags to protect cords from contamination, machine bags for use as machine contamination barrier, sharps container to discard needles, razors, galvinize to sanitize equipment and furniture after every use, plastic wrap for covering furniture, armrest and lamp grip, tape to secure plastic barriers to equipment, and furniture.
  • All machines have spare parts and tools nearby to maintain good working order. Machines are inexpensive and easy to fix and or upgrade. In an emergency, there are Tattoo suppliers nearby which carry everything a tattoo shop would need to stay operational.
  • Garbage cans have a step lever that opens the lid. Garbage is emptied regularly. All surfaces have barriers that are purchased in bulk and disposed of after each session.
  • Ink is poured into clean ink cups only and handled by clean gloves, tongue depressors are used to scoop out Vaseline so as not to contaminate the whole jar.
  • Paper towels are manually pulled from a clean roll with clean gloves and stacked in the set-up area which is covered by a dental bib that helps protect the desk or tray from contamination.
  • Gloves are changed in between breaks and hands washed before and after taking gloves off every time.
  • Floors are swept and mopped daily.
  • Face masks are worn all the time. Needles, tube grips, and needle cartridges are changed every 4 hours (to maintain sharpness during full-day tattoos only). This ensures great color packing and saturation as well as less pain and irritation for the client’s skin. Otherwise, all needles, tube grips, and needle cartridges are discarded into the sharps bin after every client.
  • Nothing is reused. Surgical green soap and water solution mix are used to wipe tattoos at all times during the procedure with the positive effect of reducing the chances of infections caused by airborne dust contamination.

Clients cancelling appointments: There are instances where the client would cancel the appointment and the time allotted for the artist goes to waste, which in turn is a loss to the business.

To mitigate this, clients will be required to pay a deposit of $100 at the time of making an appointment. The client needs to go through a follow up process where the tattoo will be examined if it is healed and a photograph of the finished work will be taken. If the client doesn’t come for a touch up and follow up session, they will be charged from the deposit made.

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6.0 sales & marketing plan.

Sample Tattoo intends to maintain frequent marketing campaigns online that will ensure maximum visibility to the target group. Some of the strategies planned are:

  • Develop an online presence by having a website, showcase the designs and the portfolio
  • Interviews with the client and tattoo artist about their experience and passion for tattooing
  • Running Social Media contests for free tattoos, gifts certificates

Sample Tattoo will use digital channels to target the desired customer. John O’Miley  will register the company details and contact information in the online portals available so that the potential clients will be aware of the brand and reach out with ease. The company will have a website, social media pages to feature the artist’s portfolio, the company’s address & contact details.

6.1 Target Customer

Our target customers can be divided into 3 groups..

  • 18-30 yrs. – This audience is often brand new to tattoos and is coming in for the first time.
  • 30-40 yrs. – Often tattoo enthusiasts who already have multiple tattoos on them. They often get tattooed for sentimental value.
  • 40+ yrs. – This audience is a mix of people who have never received a tattoo before, and tattoo enthusiasts.

The age group below 18 yrs. would require consent from their parents. The prospective clients will be ready to spend approximately $150 to $300 for each tattoo.

In order to run at maximum efficiency, Sample Tattoo will serve all these target customer groups. The business will advertise its basic designs and the customized design work they are capable of. The shop will be appropriate for both individuals brand new to tattoos and tattoo enthusiasts, with entertaining music playing and products available for sale.

6.2 Key Channels

Sample Tattoo will use a digital marketing strategy to reach the target audience.  These channels will include:

Company Website: The website will feature details about the company, its services, address, contact details, and artists’ portfolio.

Social Media: The company will focus on Instagram & Facebook and will post pictures of finished tattoo work. The company will also run social media contests to create more awareness about the Company and its services

Google Ads: Google Ads will play a primary role in reaching the target audience.  By geo targeting the Miami area, and appearing for relevant keywords, Sample Tattoo can take the front stage in the Miami tattoo market.

6.3 SWOT Analysis

7.0 financial plan.

tattoo shop business plan template

7.1 Capital Requirements  

7.2 income statements – year 1  .

tattoo shop business plan template

7.3 Cash Flow Statement  

tattoo shop business plan template

7.4 Balance Sheet

tattoo shop business plan template

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Tattoo Parlor Business Plan

Start your own tattoo parlor business plan

Tablature Tattoo

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Tablature Tattoo will open a small tattoo parlor in suburban Greenwood, NJ, where both tattoo newbies and collectors will be able to work with two established, talented artists. The business will provide small, introductory tattoos from existing designs, basic tattoos that can be executed in one hour, and full half-day sessions with the artists. The artists can offer extended consultations and custom design work with the customers as needed. The business will also sell a wide range of clothing items and posters featuring designs created by the two artists at the business. The founders, husband and wife Jake and Julie Hunt (a tattoo artist and retail administrator), seek a $10,000, three-year loan to launch the business.

The business needs only $22,200 to launch, due to the low capital requirements of the business and the intention to use low-cost marketing techniques and direct selling to find initial customers. This low startup cost and the high margins on tattoo work (around 75%) will lead to positive cash flow within 6 months and the ability to repay this loan easily, as well as provide impressive dividends to the owners and a generous salary to the additional freelance artist contracted by the business. Sales will exceed $300,000 by the third year based on the full-time work of these three individuals.

Tattoo parlor business plan, executive summary chart image

Tablature Tattoo will meet the following objectives over its first three years of operation:

  • Reach annual revenues of approximately $330,000 in year three
  • Successfully create 5446 tattoos over three years
  • Earn net profits for the owners, for significant total compensation to the two owners including salaries and dividends

Tablature Tattoo will create safe, impressive tattoo art for customers in the Greenwood, NJ area both through tattoos and through other products featuring art by the shop’s tattoo artists. The business seeks to create a full-time livelihood for Jack and Julie Hunt, the owners, while sharing revenue generously with an additional employed artist who will help to build the business.

Keys to Success

Keys to success in the tattoo shop business include:

  • Encouraging repeat customers (collectors) who return again and again for full sessions with artists they love
  • Making the health and care of customers and tattoos a top priority to ensure the safety of the customers, employees, and business
  • Working with talented artists and encouraging their expression and freedom

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Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

Tablature Tattoo, to be located in Greenwood, New Jersey within a centrally-located major route strip mall, will be launched in 2010. The business will be founded and run by Jake Hunt, an experienced tattoo artist, and his wife, Julie Hunt, who has retail administrative experience. A second tattoo artist will be hired to expand the options for customers and to make better use of the company’s resources. The business will provide color tattoos both from original designs by the artists and basic public domain designs. Original designs which are considered the best by the artists and the customers will be printed onto t-shirts, posters, and other resale items and sold through the shop as well with Tablature Tattoo branding and signatures by the artists. Customers will include both those new to tattoos and tattoo collectors, all predominantly between the ages of 20 and 40.

Company Ownership

The business is established as a limited liability partnership between Jake and Julie Hunt with 51% ownership by Jake Hunt and 49% ownership by Julie Hunt.

Start-up Summary

Start-up expenses for Tablature Tattoo are limited. Licenses and permits include a building permit for renovation on the space, business licenses, health department permit, occupancy permit, and signage permit. Business cards and flyers include enough business cards for two years for the two tattoo artists and flyers advertising the grand opening to be distributed and posted in the area. Insurance will be secured from Tribal Ink-surance or another tattoo shop insurance provider. This offers liability of $500,000, property of $10,000, and additional insurance for the landlord. Rent is for one month for renovation of the location prior to opening. The location will be in a strip mall in Greenwood and will feature an open space for reception, waiting room and two tattoo stations, a sterilization room, a small office space, and a single bathroom. The owners will seek a space requiring minimal or no renovation to achieve this layout. 

Computer software includes a basic calendar/scheduling program, inventory program, and accounting software (basic QuickBooks). Website development is for the creation of a basic website and grand opening advertisements include small ads in local papers in the weeks preceding the opening. Tattoo supplies include chemicals (sterilizers, antiseptics, disinfectants, ointments and soap), paper products, linens, towels, gloves, and skin marking supplies (thermofax, stencil paper, pens, skin scribes).

Assets required include the cash needed to reach cash flow break-even. Start-up inventory includes the inks and dyes needed to stock the store for launch. Other current assets includes a security deposit for the shop location.

Long-term assets include signage for the exterior of the shop, reception area items (a reception desk, chair, laptop, credit card reader, cash register, phone), tattoo station equipment (two tattoo chairs, mirrors, lights, tool box, sharps container, covered trash bin), waiting area furniture (loveseat, coffee table, two binders for flash art), a sound system (speakers and iPod dock), a digital camera, office equipment (printer/scanner/copier, phone), and sterilization room equipment (ultrasonic unit, autoclave, sterilization pouches).

Tattoo parlor business plan, company summary chart image

Products and Services

Tablature Tattoo will provide the following services to customers:

  • Introductory/shop-minimum tattoos
  • Basic tattoos (~1 hour session)
  • Full sessions (2-6 hour sessions)

Introductory tattoos are for those who are new to tattoos. They are basic, small designs by the artists or standard public-domain designs. Custom designs cannot be provided as an introductory tattoo. These tattoos can generally be finished in 45 minutes and with a minimum amount of consultation with the client. For many customers who get a small tattoo, it may be the only tattoo they ever receive. Some do convert to get more tattoos in the future. Those who are more adventurous and who intend to collect tattoos will often choose the other services. The price for an introductory tattoo will be $60 at launch.

Basic tattoos offer some consultation with the client, a wider number of colors, and about an hour of work with an artist. These are not generally custom-designed tattoos, but may include some customization of existing designs. The price for this service will be $100 at launch.

Full sessions allow creative freedom for the artist to create customization of a design or an original design for a customer and freedom for the customer to know that there is a ceiling on the price he or she will pay. The price for these sessions will be $300 at launch.

Clients can view binders of the flash art (photos and images of designs by the artists and public domain designs they can work from) while sitting on the couch in the shop’s waiting area. Julie can discuss options and prices with the customers if the artists are working with customers at the moment.

Tablature Tattoo will also sell branded products in the store with designs created by the shop’s tattoo artists. These include t-shirts, hoodies, bags, caps, posters, and potentially other items. The artists will choose their best and most popular designs four times a year and have runs of these items printed. Short runs will be printed, allowing the business to respond to customer preference based on what sells (both the types of items and the types of designs). The items will be sold for an average of $20, which will vary depending on the type of item. Each item will contain the Tablature Tattoo logo and can be signed by the tattoo artist if desired.

Market Analysis Summary how to do a market analysis for your business plan.">

Tattoos are no longer sought out only by fringes of the market. A fall 2006 survey by the Pew Research Center found that 36% of Americans aged 18 to 25, and 40% of those ages 26 to 40, have at least one tattoo. In a working-class town like Greenwood, NJ, these numbers may be higher.

Some other statistics about the market:

  • The National Geographic News stated in April 2000 that 15% of all Americans were tattooed (or approximately 40 million people)
  • Esquire Magazine estimated in March 2002 that 1 in 8 Americans (12%) was tattooed.
  • A 2003 Harris Poll found that 16% of all adults have at least one tattoo.
  • The highest incidence of tattoos was found among the gay, lesbian and bisexual population (31%) and among Americans ages 25 to 29 years (36%) and 30 to 39 years (28%). Regionally, people living in the West (20%) are more likely to have tattoos.
  • Democrats are more likely to have tattoos (18%) than Republicans (14%) and Independents (12%) while nearly equal percentages of males (16%) and females (15%) have tattoos.

The market is segmented into:

  • Tattoo newbies or dabblers (those who get one tattoo)
  • Tattoo collectors (those who get numerous tattoos)

Market Segmentation

The market segments in the Greenwood, NJ area include residents of Greenwood and surrounding towns who may travel to Tablature Tattoo. Collectors who like the work of the artists featured at Tablature Tattoo are especially likely to do this, making this number 10,000 individuals.

Tattoo newbies: May seek out a tattoo for the experience of receiving it, to simply say they’ve done it, to commemorate a specific relationship or affiliation, or for the danger associated with it or with those who have tattoos. These individuals may become tattoo collectors, but most simply get one tattoo in their life, especially in their younger years (late teens or twenties). The popularity of tattoos among celebrities also further encourages this group to get tattoos.

Tattoo collectors: This group connects with the lifestyle associated with having tattoos. Many seek to cover large portions of their body with tattoos. This group will appreciate the work of specific artists and seek them out again. This group will seek custom designs, eschew standard, simple designs, and become used to the pain or discomfort involved.

Tattoo parlor business plan, market analysis summary chart image

Target Market Segment Strategy

Tablature Tattoo will seek to serve both of these key market segments in order to remain viable. Serving tattoo collectors alone may not yield a large enough market. Furthermore, it is difficult to inspire new tattoo collectors in the area without first serving tattoo newbies with introductory tattoos. The business will seek out both markets by advertising both its introductory designs and the elaborate design work they are capable of. The shop will be appropriate for tattoo collectors, with entertaining music playing and products available for sale.

Service Business Analysis

There are an estimated 20,000+ parlors operating in the United States, according to a U.S. News & World Report article, which said, on the average, an establishment is being added in the country every day. This translates into a tattoo parlor for at least every 10,000 adult Americans. The article ranked tattooing as the sixth fastest growing retail venture of the 1990s, right behind Internet, paging services, bagels, computer and cellular phone service.

Tattoo shops are generally independent ventures run by tattoo artists. Some feature just one artist and some feature a number of them (three or four is common). Generally, tattoo artists do not want to work for owners who are not artists themselves. The artists are generally freelance contractors working on 1099 and controlling their own hours and schedules, which is in keeping with the freedom they desire. However, tattoo studios are under increasing legal pressure from tax authorities to reclassify these artists as employees as most work primarily in one studio. $100 is a standard market rate for one hour with a tattoo artist and the artist generally makes 40-50% of that amount per hour. Customers are attracted through internet advertising and their websites, referrals and word-of-mouth.

In the Greenwood, NJ area, Tablature Tattoo will compete with:

  • Target Tattoo: This shop is located in an area mall and focused on introductory tattoos and short sessions. It features a revolving door of artists, as artists generally have higher aspirations than working at a shop like this. However, its price of $50 for a basic tattoo is competitive.
  • Rat-a-tat-tat: This shop features three successful artists focusing on tribal styles. This limitation of the store gives it a successful niche, but turns away customers who are interested in a wider range of styles.

Competition and Buying Patterns

In choosing between competitors, those seeking tattoos consider:

  • The body of work of the artist – Beginning with the tattoos on the body of the artist (if a customer doesn’t like these designs and the taste of the artist, he or she may have second thoughts) and including the flash art created by the artist
  • Comfort talking to the artist – Customers want to know that their wishes are understood and that the artist will work towards the goal they want and not their own ends.
  • Price – Customers are often bargain hunters, and it is up to the tattoo artist to explain the safety precautions taken and experience he or she has which explains the price charged. When customers understand that a higher price sometimes means no shortcuts are being taken, they may feel more comfortable and price becomes less of a concern. Of these concerns, price is more of a concern for tattoo newbies than collectors.

Strategy and Implementation Summary

Tablature Tattoo seeks to follow a strategy of appealing to both new tattoo customers and tattoo collectors by creating an environment and products/services desirable to both groups. Through this strategy, the business intends to convert local customers who may only seek one tattoo initially to become repeat customers. The business will do this by:

  • Offering competitively-priced introductory tattoos to encourage “tattoo newbies”
  • Retaining high-quality artists to retain tattoo collectors
  • Offering a wide range of custom designs in different styles to broaden appeal
  • Selling additional products with designs by the tattoo artists to build an additional revenue stream

Competitive Edge

Tablature Tattoo will create a competitive edge through the cultivation and retention of its most valuable assets – its artists. Jake Hunt will be tied to the business as an owner and the second artist will be well rewarded for his or her work through open-ended shares in revenues generated through his or her designed products and commissions on tattoos. By not having to worry about overhead, rent, establishing a brand, purchasing basic supplies, or other business concerns, this will be a perfect situation for a tattoo artist who wants to focus on his or her art, establish job security and establish a client base with limited risk.

Marketing Strategy

The marketing strategy of the business involves marketing to a wide range of potential customers in the Greenwood area. The following tactics will be used prior to launch:

  • Print 1,000 flyers advertising the grand opening of the business to post in the area of the shop, at local establishments and hand out at events and on the street in the preceding week.
  • Create a basic website with contact information and directions, the prices for services, pages with galleries of art of the two artists, and images of products for sale in the shop and prices
  • List the website on search engines, local business databases, tattoo shop databases and the Yellow Pages
  • The principals and additional artist handing out business cards and wearing Tablature Tattoo shirts to promote the opening
  • Running ads in the local papers about the grand opening
  • The artists calling their rolodexes of previous clients (collectors) to tell them about the new business and encourage them to come back

The grand opening, a five-day event, will consist of a promotion giving introductory tattoos at 25% off ($45).

Ongoing marketing work will include:

  • Continuing to hand out business cards
  • Printing flyers periodically promoting discounts and new products and posting them in the area
  • Maintaining the website with new products and art

Sales Strategy

Sales will be encouraged through word-of-mouth. Clients will be given a few business cards to hand out to friends when they talk about their new tattoo and client information will be retained. The artists will also remind customers about products featuring their designs which are being offered and can give these products for discounts or free to collectors who return for a number of tattoos.

Beyond in-store sales efforts, the artists will promote their work at parties, events, and while on the street, by wearing Tablature Tattoo shirts often and handing out business cards to people they meet.

Ensuring health and customer satisfaction will also be a sales strategy. Each customer will be called by the receptionist after a week to check in on how the tattoo is healing and to thank them again.

Sales Forecast

The cost of sales for the services offered is 8% for shop-minimum tattoos, 7% for basic tattoos, and 6% for full sessions, as ink and supplies becomes less of a cost as the longer sessions involve more preliminary design work and less “ink per hour.” Resale items are projected at 40% cost of sales on average. Cost of sales will also include a pamphlet on tattoo care given to each customer. This pamphlet will be purchased from an industry provider.

Resale items are not expected to sell until after tattoo business begins, as buyers will be those who have had tattoos from the artists and appreciate their designs. Full sessions will grow faster than other areas as the artists gain reputation in the community for more elaborate work.

The sales forecast represents an amount of work that is reasonable for two full-time artists, while allowing time for them to work on flash art, create designs for other resale items, and manage and market the business.

Tattoo parlor business plan, strategy and implementation summary chart image

The milestones table details the marketing activities described in the marketing strategy summary. These activities are undertaken with a high focus on using low-cost or free marketing methods to promote the launch of the business. Julie Hunt will manage all marketing activities and Jake Hunt will promote the business directly by contacting clients, networking, and posting/handing out flyers and business cards.

Tattoo parlor business plan, strategy and implementation summary chart image

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Jake Hunt will be CEO of Tablature Tattoo. He will be responsible for strategy, direct sales efforts, contracting and working with the employed second tattoo artist, and half of the tattoo services provided. He will be the final say on choosing designs for additional products.

Julie Hunt will be operations manager. She will be responsible for managing reception, purchasing supplies and managing inventory, answering phone and email inquiries, marketing efforts, bookkeeping and accounting, payroll, insurance, and other administrative requirements. She will order resale products from suppliers. She will work at the reception desk and in the office of the business as needed. Jake Hunt will fill in at reception when business is slow and Julie needs to work in the office, where the printer/copier is located.

Personnel Plan

Jake and Julie Hunt will both be compensated as employees for their work (Jake as tattoo artist and manager of products and Julie as administrator, financial officer, and head of marketing). Salaries shown for the principals include benefits.

The second tattoo artist brought into the company will start work at part-time hours and move quickly to full-time hours, but will have his or her pay tied directly to services rendered and received 40% commission on tattoos provided and designed products sold. Wages listed below for the second artist are based on an assumption of splitting the tattoo and design work equally between Jake and the second artist.

Jake Hunt will manage this artist and will seek an established artist with a body of work and clientele who values the ability to not have to deal with the overhead and business concerns which the Hunts will handle.

Financial Plan investor-ready personnel plan .">

The financial plan for Tablature Tattoo is to raise $27,000 from a combination of personal savings, a long-term loan, and short-term borrowing to launch the business. The business will achieve cash flow and profit break-even in the seventh month of operation and net profit will be achieved in the first year, allowing for dividends to be paid to the owners beyond their salaries starting in year two.

Start-up Funding

The start-up funding will be primarily from investment by the co-owners and founders, Julie and Jake Hunt, who will each contribute $7,500. They will borrow $2,000 on credit cards and seek a three-year loan of $10,000 for the remaining cash, with their home equity as collateral. This will cover the required $27,000 in funding needed to launch.

Important Assumptions

The table below presents assumptions used in the financial calculations of the business plan.

Break-even Analysis

The monthly break-even is shown below. The units break-even represents an average between the different business services and products and is not as helpful as a target.

Tattoo parlor business plan, financial plan chart image

Projected Profit and Loss

Gross margins will improve slightly as sales of full sessions increase relative to other services.

The marketing budget includes $150 per month to cover website hosting and maintenance and periodic runs of flyers or new business cards. Depreciation is for the long-term assets of the business over three years. Rent is $1,500 per month and utilities $150 per month (electricity, phone and internet). Insurance is not expected to rise significantly as the business will stay within its insurance bracket during this period. Payroll taxes of 15% and employee benefits of 10% (health insurance) are applied to payroll for the Hunts and the second artist’s wages. Tattoo supplies of $100 per month are anticipated to replenish items purchased before the launch. Inflationary increases are applied to most items and to prices charged to customers.

Tattoo parlor business plan, financial plan chart image

Projected Cash Flow

The business will reach cash flow break-even mid-year, and be able to pay dividends in year two while keeping a cash balance of around $20,000 for unexpected needs. The short-term debt will be paid off in the first year and the long-term loan will be paid off over the first three years of operation. Some additional long-term assets (replacements of equipment and additional tools) will be purchased over these years as well.

Tattoo parlor business plan, financial plan chart image

Projected Balance Sheet

The business will create a healthier position as it pays off its long-term and short-term debt, even while accounts payable will increase due to a greater volume of sales.

Business Ratios

The business ratios here are compared against “other personal care services,” NAICS 812199, which includes tattoo parlors.

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Tattoo Shop Business Plan

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Enjoy sharing your love of art through tattoos? Then starting your own tattoo studio could be a worthwhile career choice.

Your industry expertise and artistic skills may help you get started with a new tattoo business, but you need a detailed business plan to succeed.

Need help writing a business plan for your tattoo shop? You’re at the right place. Our tattoo shop business plan template will help you get started.

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Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write a Tattoo Shop Business Plan?

Writing a tattoo shop business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

  • This section may include the name of your tattoo shop, its location, when it was founded, the type of tattoo business (E.g., custom tattoo shop, cosmetic tattooing, private studio.), etc.

Market opportunity:

Product and services:.

  • For instance, a custom tattoo shop owner may provide customers with personalized tattoo designs.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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tattoo shop business plan template

2. Business Overview

The business overview section of your business plan offers detailed information about your tattoo studio. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

Describe your business in this section by providing all the basic information:

  • Custom tattoo shop—known for its personalized and custom tattoo designs.
  • Cosmetic tattooing shop—known for its permanent makeup and microblading services.
  • Hybrid shop—provides a combination of services, such as piercing, tattooing, etc.
  • Private studio—best known for providing one-on-one services in a private setting.
  • Describe the legal structure of your tattoo parlor, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission statement:

Business history:, future goal:.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

  • For instance, you may target young adults between 18 and 35 interested in tattoos and body art.

Market size and growth potential:

Competitive analysis:, market trends:.

  • For instance, custom tattoo designs are gaining popularity in the market, so you might mention if you offer them or plan to.

Regulatory environment:

Here are a few tips for writing the market analysis section of your tattoo salon business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Tattooing services:

Mention the tattooing services your business will offer. This list may include services like,

  • Custom tattoo designs
  • Traditional styles
  • Cover-up tattoos
  • Flash tattoos, etc.

Aftercare products:

Quality measures:.

  • This may include using disposable needles, maintaining a clean environment, properly sterilizing equipment, etc.

Additional products or services:

In short, this section of your tattoo shop plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

  • For example, advanced and safe equipment, creative and talented artists, and personalized experience could be great USPs for a professional tattoo studio.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your tattoo parlor business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your tattoo shop, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:, equipment & machinery:.

  • Explain how these equipment and machinery help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your tattoo shop business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

  • It should include the store manager, head tattoo artist, and other managers (e.g., marketing manager, financial manager.) involved in the business operations, including their education, professional background, and any relevant experience in the tattooing industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

  • So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your tattooing services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

  • This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your tattoo studio business plan should only include relevant and important information supporting your plan’s main content.

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This sample tattoo shop business plan will provide an idea for writing a successful tattoo shop plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our tattoo shop business plan pdf .

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Frequently asked questions, why do you need a tattoo shop business plan.

A business plan is an essential tool for anyone looking to start or run a successful tattoo shop. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your tattoo shop.

How to get funding for your tattoo shop?

There are several ways to get funding for your tattoo shop, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your tattoo shop business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your tattoo shop business plan and outline your vision as you have in your mind.

What is the easiest way to write your tattoo shop business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any tattoo shop business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Download Tattoo Shop Business Plan

Tattoo Business Plan – The Ultimate Guide With Example

Writing a convincing tattoo business plan requires careful consideration and a well-structured approach. Here’s a detailed guide on how to create a compelling tattoo business plan:

1. Executive Summary For Tattoo Business Plan

Begin with a concise overview of your tattoo business. Highlight your business name, location, mission statement, and the essence of your unique selling proposition.

Touch on key points like the types of tattoos you’ll specialize in, your target market, and your commitment to artistic excellence and customer satisfaction.

2. Business Description

Provide an in-depth explanation of your tattoo business.

Describe the services you’ll offer, the tattoo styles you specialize in, and your approach to creating customized and meaningful designs.

Explain your studio’s ambiance, setting it apart as a creative haven for clients seeking personalized body art.

3. Market Analysis For Your Tattoo Studio

Conduct thorough research to understand the tattoo industry and your local market.

Highlight industry trends, growth rates, and customer demographics. Identify the demand for different tattoo styles and sizes, and explore any gaps or opportunities you can capitalize on.

4. Target Market

Define your ideal clients. Outline the characteristics, preferences, and needs of your target audience.

Please explain how you’ll tailor your services to cater to their diverse tastes and motivations for getting tattoos.

5. Competitive Analysis In The Tattoo Industry

Analyze your competitors – both local tattoo studios and online platforms.

Identify their strengths and weaknesses.

Highlight how your studio will differentiate itself by offering unique tattoo styles, exceptional hygiene practices, customer-centric services, and an inviting studio environment.

6. Marketing and Sales

Detail your marketing strategies to attract clients to your tattoo business.

Discuss your online presence through a professional website and active social media engagement.

Outline promotional events, referral programs, and collaborations with local businesses to increase visibility.

Describe how you’ll use content marketing, such as blogs and videos, to educate and engage your audience.

7. Operations

Explain the day-to-day operations of your tattoo studio.

You have to describe how you’ll maintain a clean and safe environment, adhere to industry regulations, and ensure artists follow proper sterilization protocols.

D etail the tattooing process, from initial consultations to design creation and aftercare instructions.

8. Financial Projections

Provide a clear financial forecast for your tattoo business.

Please, for the financial projections, you need to provide detailed startup costs, including equipment, studio setup, licenses, and initial marketing expenses.

Project your revenue for the first few years, factoring in the growth trajectory of your client base.

Present estimated gross margins, net profit margins, and the expected break-even point.

9. Funding For Your Tattoo Business

Discuss how you plan to finance your tattoo business. Outline your initial investment, which could come from personal savings, small business loans, or potential investors.

Also, specify how the funding will be allocated to different aspects of your business setup and operation.

10. Future Growth

Highlight your long-term vision for the tattoo business.

Describe your plans for expanding the studio, introducing new services or merchandise, collaborating with other artists, or hosting tattoo-related events.

In addition to that, show how your tattoo studio will adapt to evolving industry trends and customer preferences.

11. Appendix

Include any supporting materials, such as artist portfolios, studio designs, legal documents, permits, licenses, and additional market research.

These materials can add credibility to your business plan.

Tips for Writing a Convincing Tattoo Business Plan

Below are some of the expert tips for writing an outstanding business plan for your tattoo enterprise:

  • Be Specific:  Provide concrete details about your tattoo studio, including the types of tattoos you’ll offer, the artists on your team, and the equipment you’ll use.
  • Show Passion:  Convey your enthusiasm for tattoo artistry and your commitment to creating a unique and welcoming experience for clients.
  • Research Thoroughly:  Back up your claims with accurate market research, industry statistics, and local demographic information.
  • Realistic Financial Projections:  Ensure your financial projections are based on realistic assumptions and industry benchmarks.
  • Use Visuals:  Incorporate visuals, such as images of tattoo designs, artist portfolios, and studio layouts, to make your business plan engaging.
  • Edit and Proofread:  Make sure your business plan is well-organized, free of grammatical errors, and easy to understand.

Remember, your tattoo business plan is not only a roadmap for your own success but also a tool to attract potential investors, lenders, and partners who share your vision for a thriving tattoo studio.

Now that you know how to design your tattoo business plan, let us show you an example by using a hypothetical business name: Tattoo Haven Studio .

A Plan For Your Tattoo Business

In a world where self-expression takes many forms, the art of tattooing stands as a remarkable testament to individuality.

Each inked stroke, every intricate design, and every chosen location on the body narrates a story, an emotion, or a memory.

Tattoos have evolved from being counterculture symbols to becoming mainstream avenues for artistic expression.

It’s within this vibrant tapestry that Tattoo Haven Studio finds its place, as both a guardian of tradition and a pioneer of creativity.

At Tattoo Haven Studio, we understand that a tattoo is more than just ink on skin – it’s an embodiment of a person’s identity, a wearable masterpiece, and an intimate connection to one’s past, present, and future.

This business plan delves into the core of our endeavor, detailing how we aim to bring a new dimension to the tattoo industry.

From the initial spark of inspiration to the intricate execution of designs, and from fostering a welcoming atmosphere to pushing the boundaries of artistry, every facet of Tattoo Haven Studio is explored here.

In the pages that follow, we’ll unfold our vision for a premium tattoo establishment that not only caters to the rising demand for body art but also elevates it to a realm where creativity knows no bounds.

Our studio will be more than a place to get a tattoo; it will be a haven where stories come alive on living canvases, where artists collaborate with clients to craft meaningful, personalized designs that resonate deep within.

Join us as we journey through the intricacies of our business plan, which outlines our mission, market analysis, competitive strategies, and financial projections.

This plan encapsulates our commitment to excellence, safety, and innovation, ensuring that Tattoo Haven Studio becomes a beacon for those seeking a unique and unforgettable tattoo experience.

As the world changes and art continues to evolve, tattoos remain timeless imprints of personal stories, beliefs, and passions.

Tattoo Haven Studio is poised to be at the forefront of this transformative journey, shaping the way people perceive and experience tattooing.

We invite you to read on and explore how we intend to turn this vision into a vivid and vibrant reality.

Business Plan: Tattoo Haven Studio

Using Tattoo Haven Studio as our brand name, here is an example of a template for your tattoo studio:

1. Executive Summary

Tattoo Haven Studio is a premium tattoo establishment that aims to provide high-quality tattoo artistry in a safe, welcoming, and creative environment.

Located in a prime urban location, our studio will offer a wide range of tattoo styles, including traditional, neo-traditional, realism, geometric, and custom designs.

Our focus on artistic excellence, hygiene, and customer satisfaction will set us apart in the competitive tattoo industry.

Tattoo Haven Studio will operate as a boutique tattoo parlor, offering personalized tattoo experiences for clients seeking unique and meaningful body art.

Our skilled and experienced tattoo artists will collaborate closely with clients to design and execute custom tattoos that reflect their individual style, preferences, and stories.

We will maintain a portfolio of diverse tattoo artists with expertise in various styles to cater to a broad customer base.

3. Market Analysis

The tattoo industry has witnessed significant growth and mainstream acceptance in recent years.

People of all ages and backgrounds are seeking tattoos as a means of self-expression, making the market more lucrative than ever.

The increasing demand for customized, high-quality tattoos presents an opportunity for Tattoo Haven Studio to capture a share of this growing market.

Our target market includes the following:

  • Young adults aged 18 to 35 who are looking for unique ways to express their identities.
  • Professionals seeking discreet and tasteful tattoos that can be easily concealed.
  • Tattoo enthusiasts looking to add to their existing collections.
  • Tourists interested in commemorating their visit with local-themed tattoos.

5. Competitive Analysis

While there are several tattoo parlors in our area, Tattoo Haven Studio will differentiate itself through:

  • Exceptional artistic talent and diverse styles offered by our experienced tattoo artists.
  • Emphasis on cleanliness, hygiene, and safety, complying with industry standards.
  • Strong customer focus with personalized consultations and aftercare guidance.
  • Inviting and aesthetically pleasing studio environment that enhances the overall experience.
  • Develop a professional and user-friendly website showcasing artist portfolios, studio ambiance, and online booking options.
  • Leverage social media platforms to share tattoo art, engage with potential clients, and create buzz.
  • Offer promotional events, loyalty programs, and referral incentives to attract and retain customers.
  • Collaborate with local businesses for cross-promotions and sponsor community events.
  • Secure a prime location with good visibility and accessibility.
  • Invest in top-quality tattoo equipment, ensuring safety, precision, and comfort.
  • Create a comfortable and inspiring studio ambiance that encourages creativity.
  • Implement strict hygiene and sterilization protocols to maintain a safe environment.
  • Initial investment: $150,000 (studio setup, equipment, licenses, marketing, and working capital).
  • Projected revenue for Year 1: $250,000.
  • Projected revenue for Year 2: $400,000.
  • Gross margin: 60%.
  • Break-even point: 8-10 months.
  • Profitability forecast: Net profit margin of 15-20% by Year 2.

The initial investment will be funded through personal savings and a combination of small business loans and potential angel investors who share our passion for the tattoo artistry.

  • Expand the studio space to accommodate more artists and clients.
  • Launch an online store selling tattoo-related merchandise.
  • Collaborate with local art galleries to host tattoo-themed art exhibitions.
  • Explore partnerships with skincare and aftercare product brands to offer holistic tattoo care solutions.

Tattoo Haven Studio is committed to creating an exceptional tattoo experience that combines artistry, professionalism, and customer satisfaction.

With a focus on innovation, creativity, and hygiene, we aim to become a sought-after destination for individuals seeking meaningful and unique body art.

That is all you need to know about writing a convincing tattoo business plan.

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How To Write A Tattoo Shop Business Plan in 2024

How To Write A Tattoo Shop Business Plan

If you’re getting ready to open a tattoo shop , then one of your first steps will be creating your tattoo shop business plan. This plan is a roadmap for your tattoo business’s present and future.

What You Will Learn

In this article, we’ll explore the basics of the tattoo parlor business, why business plans are necessary, what to include in yours, and provide a free tattoo studio business plan template.

Jump to the Section You Like

What type of business is a tattoo shop, why does your tattoo shop need a business plan, key elements of a good tattoo shop business plan, free tattoo shop business plan template.

Tattoo shops are often run by either experienced tattoo artists or a non-tattooing business owner.

In most states, they’re required to adhere to strict health and licensing standards as they use specialized, sterile equipment to apply permanent art to clients’ bodies. Many shops offer body piercing in addition to tattoo service, and have a trained piercer on staff.

These businesses can take many forms (each with its own marketing strategy and target customers). These include:

  • Traditional Tattoo Studio: These often have multiple tattoo artists on staff and multiple rooms/ chairs, and often take a mixture of appointment bookings and walk-ins. Location is important when attracting customers here.
  • Home-Based Tattoo Shops: Often run by one artist looking to save on additional rent expenses, but sometimes a talented artist will establish a home studio for an exclusive target audience.
  • Mobile Tattoo Shop: These businesses are easy to spot at tattoo artist events or tattoo conventions, attracting potential customers by showcasing their art and portfolios. Sometimes, private groups will book them for special occasions.

A tattoo business isn’t the only business that needs a plan- in fact, all businesses need to track their progress and stay organized.

Documenting your tattoo business strategy, understanding market trends, having a plan to attract customers and getting a handle on your expenses and financial statements is crucial for any new business- it also makes it much easier to secure a loan and be taken seriously by potential investors.

Business plans are important documents that help organize your ideas, create and adjust your marketing plan, hold effective staff meetings, evaluate expenses, and check that your tattoo studio is heading in the right direction and in line with your values and target market.

They’re also not set in stone- a good business plan for tattoo shop owners can be revised and updated as needed.

We recommend you to check our our post on tattoo shop decor .

Every good tattoo studio business plan will have some things in common:

They’ll explain your objectives, identify your target customers, specific services and retail offerings, detail your projected revenue and expenses, give an overview of your marketing strategy and financial plan.

Remember, this is an analysis of where your business is now, and where you’d like it to be in the future, along with how you hope to get there.

Your tattoo studio business plan will contain:

Your Cover Page

This introduces your business and its tattoo services to everyone with a financial stake in its success- think managers, potential investors, and financial advisors. Make sure it includes your:

  • Business Name and tattoo shop logo
  • Your Name and Contact Information

Do not miss our post on tattoo shop names .

Table of Contents

This will make it much easier to find what you need quickly, especially if you add things at the end like market research, graphs, art portfolios or financial statements.

Executive Summary

This is your opportunity to make a solid, professional first impression. Be sure to include:

  • Your Mission Statement (your business’s goals and how you plan to achieve them)
  • Your Vision Statement (where do you want your tattoo shop to eventually be in the future)
  • An Overview (of the business itself and a short summary of what the plan contains)
  • Keys to Success (what you’ll need to start and run your tattoo shop successfully)

Business Description

This is a brief overview of your business and its primary service, specialties, and needs:

  • Your location (or ideal location, if you’re still looking into your options)
  • Your services
  • Any staffing needs
  • A general overview of the tattoo industry in your local area

Target Markets

Describe your prospective tattoo customers, and why you chose them:

  • What’s their average age? Are your prospective customers mostly young people with disposable income (professional young adults are a fast-growing market in this industry), or are you aiming at older people with multiple tattoos?
  • Does your target group live, study or work locally?
  • What kinds of tattoos or services do they want?
  • Why did you choose them, and how will this affect your sales strategy, marketing, branding etc.?
  • What can you provide that sets you apart from the competition?

Competitive Analysis

This is the industry analysis section- you’ll need to do some research and explain the following things:

  • Identify your local competitors (this includes indirect competitors)
  • How does your business compare to other tattoo parlors?
  • Will you be competing for the same clients?
  • How do you foresee the market growth potential in your area?
  • What sets your tattoo designs or services apart and gives you a competitive advantage? Some examples might be offering customized tattoos, tattoo maintenance, laser tattoo removal services (if you’re trained), cover-ups, or body-piercing services.

Management Plan

As the shop owner, you’ll need to explain the management structure, including:

  • The company’s structure (in small business where it’s a sole proprietorship, this will often be fairly simple)
  • Management strategy (major goals and milestones for the business- where should it be by its third year, for example, and what’s the plan to get there?)
  • A staffing overview of team members and roles

For all your tattoo shop management needs, Zolmi Tattoo Shop Software is here to help. We can get you on the right track with appointment scheduling, customer data management, staff scheduling, online booking, mobile support and so much more. Sign up for a free trial today!

Key elements of a good tattoo shop business plan

Products and Services

This is the fun part. You can show potential revenue sources here and help get an idea of your later expenses. Some of the products and services of a tattoo shop include:

  • Standard tattoos
  • Customized tattoos
  • Tattoo removal or cover-up services
  • Piercing services and jewelry
  • Aftercare products
  • Art and merchandise by talented artists (either local on onsite)

Marketing Plan

Explain how you’ll reach new clients and expand the business, along with approximate costs. This includes:

  • Your marketing budget
  • Information about market segmentation
  • Your advertising plan- will you place ads in local papers, use email marketing and social media pages (a must-have for reaching younger generations), and make use of search engine optimization via articles and blog posts?
  • How will you follow up on customer satisfaction?
  • Explain your brand identity and why it’s marketable

This part covers both products and services. Explain the following:

  • What are your sales goals?
  • How will you present products and your service menu?
  • Your projected income from each category
  • If additional training is needed, how will you finance it?

Financial Plan

What are your expenses, and how do you plan to make the tattoo shop turn a profit as soon as possible? A tattoo shop financial plan should include:

  • A detailed analysis of your expenses (both at startup and recurring ones)
  • A breakdown of your projected cash flow (you can update this with a cash flow statement once you’ve been in operation for a few months)
  • Profit and loss projections
  • Your break even point
  • Any loans and debts involved with the business

Pro tip: if you don’t have direct experience with finance and accounting, it’s a good idea to have a professional look at your plan and go over all of the details with you before you create the final copy.

Operating Plan

The basic details of running the business, including:

  • Location information (if you have at least one tattoo shop already, you can describe each location)
  • Management information (how you plan to run it, and whether you’ll employ other managers, for example)

Additional Information

In this section, you can attach and explain any addition, relevant documents and append things for reference.

Do not miss our post on Tattoo Business Cards .

Putting together your own business plan from scratch can be time consuming, but we know how important it is to have one in place. Using a premade tattoo shop business plan pdf is a great way to get started.

We’ve decided to help by creating a tattoo shop business plan sample template that you can save, use and adjust to fit your needs.

Getting started in the tattoo industry is an exciting journey to be on, and we’re here for it. We wish you the very best of luck!

Remember, just like most business ventures, a little bit of planning now will save you a ton of time and stress later on. Having a tattoo shop business plan is one of the best ways to be ready to make decisions, approach investors and handle the unexpected.

How to write a great business plan https://ieeexplore.ieee.org/iel3/46/14446/00660335.pdf

The successful business plan: secrets & strategies https://books.google.com/books?hl=en&lr=&id=hp

How to write a business plan https://books.google.com/books?hl=en&lr=&id=jFF

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About the author Bartek Kulasza

Bartek Kulasza creates informative content that focuses on efficient business management. He covers salon software, marketing and sales, budgeting and reporting, salon design and equipment, inventory management, growing customer base, helping businesses optimize operations, enhancing customer experience, and increasing profitability.

  • Tattoo Shop
  • How To Write A Tattoo Shop Business Plan

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Here is a free business plan sample for a tattoo shop business.

tattoo shop profitability

If the buzz of the tattoo machine is music to your ears and you're passionate about turning art into a thriving business, this is your starting line.

In the paragraphs below, we will unveil a comprehensive business plan sample tailored for a tattoo shop.

As any seasoned entrepreneur will tell you, a robust business plan is a cornerstone of any successful venture. It serves as a roadmap, guiding you through the intricacies of establishing and growing your tattoo studio.

To ink your way to success with precision and confidence, you can utilize our tattoo shop business plan template. Our specialists are also on hand to provide a free review and fine-tuning of your plan.

business plan tattoo studio

How to draft a great business plan for your tattoo shop business?

A good business plan for a tattoo shop must cater to the unique aspects of the tattoo industry.

Initially, it's crucial to provide a comprehensive overview of the tattoo market. This includes up-to-date statistics and identifying emerging trends within the industry, similar to what we've incorporated in our tattoo shop business plan template .

Your business plan should articulate your vision clearly. Define your target demographic (such as local residents, tourists, or specific subcultures), and establish the distinctive appeal of your tattoo shop (custom designs, traditional styles, modern techniques, etc.).

Market analysis is the next critical component. This requires a thorough understanding of local competitors, industry trends, and the preferences of potential clients.

For a tattoo shop, it's imperative to detail the services you'll offer. Outline the types of tattoos (blackwork, color, realism, etc.), piercing services, and any additional offerings like aftercare products, and explain how these services cater to the desires of your clientele.

The operational plan is equally important. It should cover the location of your shop, the layout of the workspace, equipment suppliers, and the operational workflow.

In the tattoo industry, particular emphasis should be placed on the quality and safety of the equipment, sterilization processes, and compliance with health regulations.

Then, delve into your marketing and sales strategies. How do you plan to attract and retain clients? Consider promotional tactics, building a strong brand, client loyalty programs, and potential collaborations with other local businesses or artists.

Having a digital strategy, including a professional website and active social media presence, is vital in the modern marketplace.

The financial plan is another cornerstone. This section should include your startup costs, projected earnings, ongoing expenses, and the point at which you expect to break even.

In a tattoo shop, the pricing of services can vary widely, so precise financial planning and a solid understanding of your pricing strategy are essential. For assistance, refer to our financial forecast for a tattoo shop .

Compared to other businesses, a tattoo shop's business plan must pay special attention to artist recruitment and retention, unique health and safety considerations, and the creation of a portfolio to showcase the artists' work.

A well-crafted business plan will not only help you clarify your vision and strategy but also attract investors or secure loans.

Investors and lenders are looking for a thorough market analysis, realistic financial projections, and a clear plan for day-to-day operations.

By presenting a detailed and substantiated business plan, you demonstrate your professionalism and dedication to the success of your tattoo shop.

To achieve these goals while saving time, you can fill out our tattoo shop business plan template .

business plan tattoo shop business

A free example of business plan for a tattoo shop business

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a tattoo shop .

Here, we will follow the same structure as in our business plan template.

business plan tattoo shop business

Market Opportunity

Market data and figures.

The tattoo industry is a vibrant and ever-evolving sector with significant cultural and economic impact.

Recent estimates value the global tattoo market at over 50 billion dollars, with projections indicating continued growth, driven by an increasing acceptance of tattoos as a form of self-expression and art.

In the United States alone, there are over 20,000 tattoo studios, contributing to an annual revenue of approximately 1.5 billion dollars for the tattoo industry.

These numbers underscore the widespread popularity of tattoos and their substantial contribution to the American economy and cultural landscape.

The tattoo industry is witnessing a surge in trends that cater to a diverse clientele seeking personalized and meaningful body art.

Minimalist designs, fine line work, and watercolor tattoos are gaining popularity, reflecting a shift towards more delicate and artistic expressions.

Technological advancements in tattoo equipment, such as rotary machines and improved inks, are enhancing the precision and longevity of tattoos.

There is also a growing interest in temporary tattoos that use safe, organic inks, appealing to those who prefer non-permanent options.

Moreover, the rise of social media platforms has allowed tattoo artists to showcase their work to a global audience, leading to increased demand for custom designs and collaborations.

As people become more conscious of health and safety standards, tattoo studios with rigorous hygiene practices and certifications are more likely to attract discerning customers.

These trends highlight the dynamic nature of the tattoo industry and its ability to adapt to the evolving tastes and values of society.

Success Factors

The success of a tattoo shop hinges on several critical elements.

Foremost, the skill and artistry of the tattoo artists are paramount. A shop with talented artists who can create a wide range of styles will draw a diverse clientele.

Innovation in design and technique can set a shop apart in a crowded market, as customers are often looking for unique and custom tattoos.

The location of the shop is also vital, with high-visibility and accessibility being key to attracting walk-in clients and maintaining a steady flow of business.

Exceptional customer service, including clear communication and aftercare support, is essential for ensuring client satisfaction and encouraging repeat business.

Lastly, maintaining high standards of cleanliness and safety, along with managing costs effectively, are crucial for building a reputable brand and sustaining a successful tattoo shop in the long term.

The Project

Project presentation.

Our tattoo shop project is designed to cater to the increasing popularity of body art and the personal expression it represents. Situated in a vibrant neighborhood known for its cultural diversity and artistic scene, our tattoo shop will offer a wide array of tattoo styles, from traditional and tribal to modern and custom designs, all created by skilled artists with a passion for their craft.

We will focus on providing a safe, hygienic, and inspiring environment for our clients to collaborate with artists and bring their unique visions to life on their skin.

Our tattoo shop aims to set a new standard for artistic quality and customer care in the tattoo industry, becoming a destination for those who value creativity, professionalism, and personal expression.

Value Proposition

The value proposition of our tattoo shop is centered around delivering exceptional artistic designs and a personalized tattooing experience. We understand the importance of individual expression and strive to bring each client's vision to life with precision and care.

Our commitment to maintaining the highest standards of hygiene, using top-quality inks and equipment, and providing a comfortable and welcoming atmosphere ensures a memorable and safe tattooing experience.

We are dedicated to fostering a community where art and self-expression are celebrated, and where clients can feel confident in the expertise and artistry of our tattooists.

Our tattoo shop is more than just a business; it's a hub for creativity and a testament to the enduring appeal of body art as a form of personal storytelling.

Project Owner

The project owner is an experienced tattoo artist with a deep appreciation for the art of tattooing and its significance in personal expression.

With years of experience in the industry and a portfolio showcasing a wide range of styles, the owner brings a wealth of knowledge and a keen eye for detail to the project. Their dedication to the craft is matched by a commitment to creating a welcoming space for both artists and clients alike.

With a vision of fostering a community around the art of tattooing, the owner is determined to provide a platform for talented artists to thrive while offering clients a unique and personalized tattooing experience.

Their passion for art, combined with a strong business acumen, makes them the driving force behind this project, aiming to elevate the standard of tattoo shops and celebrate the rich tapestry of body art.

The Market Study

Market segments.

The market segments for this tattoo shop are diverse and cater to a wide range of clients.

Firstly, there are individuals seeking to express their personal style, identity, or life experiences through body art.

Next, there are those who are enthusiasts of the tattoo culture and are looking for unique and custom designs to add to their collection.

The market also includes people looking for cover-up tattoos to transform or hide previous tattoos.

Finally, a segment includes individuals who are first-time tattoo clients, often seeking guidance and a comfortable introduction to tattooing.

SWOT Analysis

A SWOT analysis of this tattoo shop project highlights several factors.

Strengths include a team of experienced and creative tattoo artists, a strong commitment to health and safety standards, and a reputation for quality work.

Weaknesses could involve the high competition in the tattoo industry and the need for continuous innovation to stay relevant.

Opportunities may arise from the growing acceptance and popularity of tattoos in mainstream culture, as well as the potential to tap into emerging trends such as semi-permanent tattoos.

Threats could include changes in regulations affecting tattoo businesses and shifts in consumer preferences that could impact demand.

Competitor Analysis

Competitor analysis in the tattoo industry indicates a highly competitive environment.

Direct competitors include other local tattoo shops, as well as individual tattoo artists operating privately.

These competitors vie for clients who are looking for artistic excellence, hygiene, and a good reputation.

Potential competitive advantages include the shop's unique artistic style, a strong online presence, customer service excellence, and a clean, welcoming studio environment.

Understanding the strengths and weaknesses of competitors is crucial for carving out a niche and ensuring client loyalty.

Competitive Advantages

Our tattoo shop's competitive edge lies in the exceptional talent of our artists and our dedication to client satisfaction.

We offer a wide range of styles, from traditional to modern, ensuring that each client's vision can be realized with precision and artistry.

Our focus on a clean, safe, and welcoming environment sets us apart and gives clients peace of mind regarding the quality of their experience and results.

We also prioritize clear communication and personalized consultations, which fosters trust and repeat business from our clientele.

You can also read our articles about: - how to start a tattoo shop business: a complete guide - the customer segments of a tattoo shop business - the competition study for a tattoo shop business

The Strategy

Development plan.

Our three-year development plan for the tattoo shop is designed to establish us as a premier destination for body art enthusiasts.

In the first year, we will concentrate on building a strong local reputation for artistic excellence and stringent hygiene standards.

The second year will focus on expanding our services to include guest artists and exclusive designs, as well as potentially opening additional locations in areas with high foot traffic.

By the third year, we aim to diversify our offerings by introducing merchandise, hosting tattoo conventions, and collaborating with local art schools to foster new talent.

Throughout this period, we will remain dedicated to the artistry of tattooing, customer safety, and the continuous improvement of our services to adapt to industry trends and client feedback.

Business Model Canvas

The Business Model Canvas for our tattoo shop targets individuals seeking high-quality, custom tattoo work, and those interested in body art culture.

Our value proposition is centered around providing exceptional artistry, a safe and welcoming environment, and a personalized experience for each client.

We offer our services through our physical shop location and through our online portfolio, utilizing key resources such as our skilled tattoo artists and state-of-the-art equipment.

Key activities include designing tattoos, conducting consultations, and maintaining the highest standards of hygiene.

Our revenue streams are generated from tattoo services, aftercare products, and branded merchandise, while our costs are associated with artist compensation, shop maintenance, and marketing efforts.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is focused on showcasing our artists' work and building a community around our brand.

We plan to engage with our target audience by sharing our portfolio on social media, participating in tattoo conventions, and collaborating with influencers in the body art space.

We will also offer exclusive promotions to first-time customers and referral discounts to encourage word-of-mouth recommendations.

Additionally, we will create educational content about tattoo care, the creative process, and the cultural significance of tattoos to deepen our clients' connection with the art form.

Risk Policy

The risk policy for our tattoo shop is designed to mitigate risks associated with health and safety, artist retention, and client satisfaction.

We adhere to strict health and safety protocols, ensuring all equipment is sterilized and that we meet all local health regulations.

We invest in ongoing training for our artists to keep them at the forefront of the industry and maintain a positive work environment to retain top talent.

Customer feedback is regularly solicited and acted upon to improve our services, and we maintain comprehensive liability insurance to protect against any potential legal issues.

Our priority is to provide a safe, professional, and inspiring environment for both our artists and clients.

Why Our Project is Viable

We are committed to launching a tattoo shop that stands out for its artistry, safety, and customer experience.

With a growing interest in tattoos as a form of personal expression, we believe there is significant potential for a business that prioritizes quality and client care.

We are passionate about the art of tattooing and are eager to build a community around our brand.

We are flexible and ready to adapt to the evolving landscape of the tattoo industry, and we are optimistic about the future of our tattoo shop.

You can also read our articles about: - the Business Model Canvas of a tattoo shop business - the marketing strategy for a tattoo shop business

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a tattoo shop and our financial plan for a tattoo shop .

Initial expenses for our tattoo shop include the cost of securing a suitable location, renovating the space to create a sterile and inviting environment, purchasing tattoo equipment and high-quality inks, obtaining the necessary health and safety certifications, and investing in comfortable furniture for both clients and artists. Additionally, we will incur costs related to brand development and executing targeted marketing campaigns to build a strong presence in the local community.

Our revenue assumptions are based on a thorough analysis of the local market for tattoo services, taking into account factors such as the popularity of tattoos, demographic trends, and the presence of competitors.

We anticipate a steady increase in clientele, beginning with a conservative estimate and expanding as our tattoo shop gains recognition for its artistry and stringent health standards.

The projected income statement outlines expected revenues from tattoo services, including both custom designs and walk-in appointments, as well as costs associated with supplies, artist commissions, utilities, and operating expenses (rent, marketing, salaries for support staff, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our tattoo shop.

The projected balance sheet will display assets unique to our business, such as tattoo machines, furniture, and art portfolios, alongside liabilities like loans and projected expenses.

It will provide a snapshot of the financial condition of our tattoo shop at the conclusion of each fiscal period.

Our projected cash flow statement will detail the inflows and outflows of cash, enabling us to predict our financial needs at any point. This is crucial for maintaining a healthy cash balance and avoiding liquidity issues.

The projected financing plan will outline the specific sources of funding we intend to tap into to cover our initial costs, such as personal savings, bank loans, or investor capital.

The working capital requirement for our tattoo shop will be diligently tracked to ensure we have sufficient funds to cover day-to-day operations, including supply purchases, inventory management, and staff wages.

The break-even analysis for our venture will calculate the volume of services we need to provide to offset all our costs, including the initial investment, and begin generating profits.

It will signal the point at which our business becomes financially sustainable.

Key performance indicators we will monitor include the average revenue per artist, the customer retention rate, the liquidity ratio to gauge our ability to meet short-term obligations, and the return on investment to evaluate the efficiency of the capital we have injected into the business.

These metrics will assist us in assessing the financial health and overall success of our tattoo shop.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a tattoo shop business .

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Tattoo Studio Business Plan Template & Guidebook

For anyone looking to start or grow a successful tattoo studio business, the #1 Tattoo Studio Business Plan Template & Guidebook can provide the essential roadmap for success. This comprehensive guidebook provides step-by-step instructions for creating a comprehensive business plan that covers everything from concept and market analysis to financial planning and marketing strategies. With clear advice and helpful resources, this business plan template and guidebook puts you in the best position to launch your dream tattoo studio business.

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Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Tattoo Studio Business [11 Steps]

How to Write a Tattoo Studio Business Plan in 7 Steps:

1. describe the purpose of your tattoo studio business..

The first step to writing your business plan is to describe the purpose of your tattoo studio business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a tattoo studio business:

Our mission is to provide safe and quality tattoos to our clients while inspiring creativity and individual expression. We will create a welcoming atmosphere of respectful collaboration between clients and artists that allows for the design and execution of beautiful art.

Image of Zenbusiness business formation

2. Products & Services Offered by Your Tattoo Studio Business.

The next step is to outline your products and services for your tattoo studio business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

Image of Zenbusiness business formation

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your tattoo studio business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your tattoo studio business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your tattoo studio business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

Form an LLC in your state!

tattoo shop business plan template

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a tattoo studio business?

Equipment: Tattoo gun and needles, ink, razors, rubber gloves, stencil paper, flash art, tattoo machine clip cord or battery power supply, transfer paper and gel. Supplies: Sterile wipes and pads, furniture such as chairs or table for clients, floor protection materials like plastic sheets or mats. Permits: You will likely need a business permit from your local government to operate a tattoo studio. In addition to the general business permit, you may also need specific licenses for tattoo artists.

5. Management & Organization of Your Tattoo Studio Business.

The second part of your tattoo studio business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your tattoo studio business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Tattoo Studio Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a tattoo studio business varies based on many different variables, but below are a few different types of startup costs for a tattoo studio business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your tattoo studio business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your tattoo studio business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your tattoo studio business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

tattoo shop business plan template

Frequently Asked Questions About Tattoo Studio Business Plans:

Why do you need a business plan for a tattoo studio business.

A business plan is essential for any business, including a tattoo studio business. It provides direction and guidance for the business, allowing you to better understand the objectives and goals of your business, as well as the strategies and tactics needed to achieve these goals. It also serves as a road map for future growth, allowing you to plan for future investments and expansion. It can also be used to attract potential investors or lenders by showing them the potential for success and financial return.

Who should you ask for help with your tattoo studio business plan?

You should ask an experienced business consultant or accountant who specializes in helping small businesses with their plans. They can help you structure your plan and provide guidance on the best ways to finance your venture and get started. Additionally, you may also want to look into local small business development centers, as they often have resources available to help entrepreneurs develop a business plan.

Can you write a tattoo studio business plan yourself?

It is possible to write a tattoo studio business plan yourself. Depending on the complexity of the business plan, it may take some time and research to complete. It is recommended to consult with a business advisor or use a template to create a comprehensive business plan.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Tattoo shop business plan template + PDF

Tattoo shop business plan

This article presents a comprehensive business plan template tailored for tattoo shops. It's crucial to note that all names and financial figures in this sample are fictional and serve solely as examples. Their purpose is to illustrate the potential structure of a business plan, which should be adapted to fit the unique requirements and context of your tattoo shop project.

To make customization easy and user-friendly, you can download a Tattoo shop business plan PDF version of this tattoo shop business plan. This document is a vital tool for entrepreneurs aiming to craft a robust, effective strategy for launching or growing their tattoo shop. It offers a clear, detailed roadmap and deep insights into the tattoo industry, equipping you with the knowledge to effectively navigate the business terrain.

How this tattoo shop business plan sample was created

Craft your tattoo shop's business plan with ease using our intuitive service. Simply click "Generate your business plan" and respond to a series of simple questions about your shop. Our sophisticated AI technology will process your answers to create a bespoke business plan, aligning with your specific objectives. This process is quick and efficient, typically taking just 5-10 minutes, resulting in a structured and well-thought-out plan. Our system's adaptable nature also enables you to fine-tune the plan, ensuring it perfectly matches your vision. After finalizing your plan, you can download it directly to your computer, providing a clear and detailed guide to propel your tattoo shop towards success.

Tattoo shop business plan: questionnaire

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Tattoo shop business plan sample

Executive summary, business description, market research and analysis.

  • Organizational Structure and Management Team
  • Products or Servicess

Marketing and Sales Strategy

Operations plan, financial projections, risk analysis.

In the highly personalized industry of tattooing and piercing, Eternal Artistry Tattoos, a highly reputably tattoo shop, sources talented artists and knowledgeable staff to provide exceptional services to adults aged between 18 to 45, interested in tattoos and body art. Our services are not limited to just providing tattoos and piercings, but we also manufacture and supply aftercare products to enable a smooth and clean healing process post-procedures, ensuring overall customer satisfaction.

Eternal Artistry Tattoos, a sole proprietorship, is led and operated by the seasoned tattoo master, Jackson Rodriguez with an impressive 25-year experience in the industry. With a full-time staff of four that includes two tattoo artists, one piercer and a receptionist, and one part-time cleaning staff, we efficiently manage two tattoo stations, a piercing booth, and a sterilization room. Our working hours are from 10 am to 8 pm, Tuesday to Saturday.

The business environment is inevitably competitive. Our primary competitors include Westville Ink Tattoo, Halo & Borne Tattoo Artists and Ink Masters. Nevertheless, we are strategically positioned to tap onto the market leveraging our competitive advantage, which includes talented and experienced staff, a broad range of creative and personalized services, and top-notch hygiene practices.

Our customer acquisition strategy revolves around online and offline marketing approaches. Social media is seen as a potent tool, thus we employ platforms like Instagram and Facebook, alongside local print media such as newspapers and magazines. Word of mouth translates to credibility, thus we prioritize customer satisfaction guaranteeing referrals. Our collaborations with local artists and influencers further popularize our brand.

Just as every business, we also foresee potential hazards. We've set stringent measures and contingency plans in place to mitigate health, legal, financial, reputation, and employee risks. These include having medical partners, practicing age verification, diversifying income streams, maintaining high customer service standards, safety training, business insurance, and ensuring a well-maintained facility. Long-term sustainability is our goal.

Looking towards the future, we forecast an annual growth rate of 7% over the coming 3-5 years. In financial terms, this is translated as an increase in our net profit from $50,000 in the first year to $200,000 by the fifth year, bringing the expected total revenue to a commendable $500,000 by year five.

Eternal Artistry Tattoos offers more than a service; it shares a passion for the art, culture, and individualism associated with tattoos. Our mission, embodied in all our services, and the sublime environment we have created, directly mirrors the soul of our target market. Through our strategic operation and financial plans, proactive risk mitigation and contingency measures, coupled with our veteran team of artists, we are poised to leave an indelible mark in the industry while indelibly inking our customers.

Tattoo shop business plan: Executive Summary

Eternal Artistry Tattoos is a full-service tattoo and piercing shop located in the bustling heart of New York City. Set in a dynamic and expressive industry, we specialise in providing a range of high-quality tattoo designs, piercing services, and aftercare products committed to meeting the needs and expectations of our customers.

Established in 2005, by Jackson Rodriguez, a passionate and talented tattoo artist with over two decades of industry experience, Eternal Artistry Tattoos has been faithfully serving its broad customer base, ranging from trendy millennials to appreciative baby boomers. The goal has always been to embrace individuality, creativity, and the freedom of self-expression, which is beautifully encapsulated in our breath-taking and sentimental body artworks.

Our mission is to translate our clients' unique stories, emotions, and visions into a piece of art that lasts a lifetime. Hence, we are steadfast in providing a warm, inclusive, and professional environment that allows our team to work closely with our clients, from the initial consultation up until the delivery of our service.

As a sole proprietorship, Jackson Rodriguez is the ultimate decision-maker, guiding the business towards sustainable growth and development. We have a team of dedicated artists and staff members that thrive in fostering a friendly and comfortable space for our customers, ensuring their lasting relationship with us.

Eternal Artistry Tattoos has proven its long-term potential over the years. Having survived the challenges of the Great Recession in 2008 and the recent Covid-19 pandemic, we have proven our resilience and ability to adapt. We continue to thrive amidst industry changes and trends because we emphasize creativity, customer service, hygiene, and uniqueness, setting us apart from our competitors.

Our financial projections for the next 3-5 years indicate a bright future ahead. We anticipate achieving a steady annual growth rate of 7%, which would translate our revenues to $500,000 by year 5. Furthermore, we have projected a substantial increase in our net profits from $50,000 in the first year to $200,000 by the fifth year.

We believe that our strategic business plan, remarkable services, and commitment to customer satisfaction are the driving forces that will continue to propel our growth, profitability, and prosperity in the years to come. Consequently, Eternal Artistry Tattoos remains on a steadfast trajectory that shapes and colors the future of the tattoo industry.

The tattoo industry has seen substantial growth over the last decade. With an estimated size of $3.8 billion, its rapid expansion is attributable to a cultural shift bringing tattoos into the mainstream. This advancement in attitudes has led to a more sizable and diverse target market. For our business, we will target adults aged 18 to 45 interested in tattoos and body art. In the United States, roughly 38% of this age group has at least one tattoo, signifying significant potential for growth and future expansion.

As far as market needs and demands are concerned, our target customers seek a clean, safe environment and painless services, along with creative, personalised designs. Therefore, maintaining high hygiene standards and providing our customers with fresh, unique, and personalised designs will remain our key focus in operations.

Analyzing market trends and patterns, we see increased interest surrounding tattoo removal services, tattoo cover-ups and piercings. As these trends continue to grow, our business intends to expand our offerings accordingly to satisfy these newly emerging needs.

Upon analysing our competitors' strengths and weaknesses, we have identified our key rivals as "Ink Master Studios" , "Lasting Impressions Tattoo Parlour" , and "Skin Deep Tattoo House" . While these competitors have substantial market shares owing to their established brand name and loyal customers, they also have certain weaknesses such as static design offerings and inconsistent quality of service. Identifying these weaknesses in our competition, we see an opportunity to differentiate ourselves and gain significant market share.

Potential barriers to entry in the tattoo industry encompass stringent health and safety regulations as well as a saturated market. High starting costs are also a potential barrier, with significant funds required to secure a suitable locational premise, professional tattooing equipment and skilled personnel. Establishing a credible reputation can be a slow process in this industry, making it another possible barrier. Our business strategy of hiring reputable tattoo artists, offering customer-oriented services and marketing extensively through social media will help us overcome these barriers and position ourselves positively in the market.

Overall, with a comprehensive understanding of the market and a thorough plan for navigating the industry, we are confident that Eternal Artistry Tattoos will make a significant mark in the tattoo industry.

Organizational Structure and Management

Eternal Artistry Tattoos is a sole proprietorship company owned and managed by Jackson Rodriguez, a seasoned tattoo practitioner with over 25 years of industry-specific experience. Under his guidance, the company will maintain a lean workforce that promotes efficiency and accountability. We believe in delegating duties and responsibilities to competent hands. Therefore, our hierarchical structure is tailored to achieve this.

At the helm of the organization is Jackson Rodriguez, the CEO. He oversees the strategic direction of the business while liaising with external advisors and consultants to ensure the business stays competitive and profitable. Under him are the head tattoo artist, a piercer, a receptionist, and a part-time cleaning staff. Their roles are categorized and primarily focused on their areas of expertise.

Our management team is as follows:

  • Jackson Rodriguez, CEO: He ensures the business operates effectively, making sure all business goals align with the strategic vision. His background in the tattoo industry spans over two decades, making him adequately equipped to guide the business to success.
  • Head Tattoo Artist: With a keen eye for design and extensive experience in tattooing, the head tattoo artist is responsible for creating unique and personalized tattoo designs for our customers.
  • Piercer: The piercer's focus is on providing quick, safe, and painless piercing services.
  • Receptionist: The receptionist manages the daily administrative duties, schedules appointments, and ensures smooth communication between the clients and our staff.
  • Cleaning Staff: Responsible for maintaining hygiene and cleanliness within the shop.

Future Staffing Needs: As the clientele of Eternal Artistry Tattoos grows, we might need to hire more tattoo artists and piercers to meet demand. Plans to hire an assistant for the receptionist are also in the pipeline.

Human Resources Policies and Practices: At Eternal Artistry Tattoos, we have policies in place that promote respect and adhere strictly to all state and federal labor laws. Regular performance appraisals, reward systems, ongoing training, and designated career progression paths ensure we get the best from our team.

External Advisors and Consultants: We understand the value of external expertise. Hence, we retain services from an HR consultancy for better manpower management, a legal counsel for all legal matters, and a business development consultant to drive internal growth and expansion.

Supplementing our structure and operational style, we have procedures followed strictly during recruitment, appraisals, termination of employment, and other HR-related affairs. Our disciplinary policy ensures staff comportment always aligns with the company's philosophy and aims to promote better professionalism amongst our staff.

Eternal Artistry Tattoos is, indeed, a well-structured company ready to offer quality services while maintaining a healthy work environment for employees. Our business model guarantees profitability and a steady return on investments for the long term.

Tattoo shop business plan

Products or Services

Eternal Artistry Tattoos aims to set new standards in the tattooing industry with a focus on hygiene, talent, and customer satisfaction. One of our core values is maintaining a safe, clean, and creative environment where our customers feel comfortable. Our tattoo and piercing parlors are equipped with state-of-the-art instruments, sterilizing equipment, and comfortable tattoo chairs to ensure that the tattooing process is as seamless and painless as possible.

Our products and services include custom tattoo designs, cover-up tattoos, tattoo restorations with aftercare products, and piercing services. We specialize in a wide range of tattoo styles, including traditional, Japanese, realism, watercolor, tribal, and more. This diversity in our offerings gives us a competitive advantage and ensures every customer can find a style that suits their personal taste.

Our unique selling points are our personalized service, our high standards of cleanliness and safety, and our experienced team of professionals led by Jackson Rodriguez, our owner and head artist, who brings over 25 years of industry experience to the table. We use only the highest quality, vegan-friendly inks and superior aftercare products to enhance the tattoo healing process.

The Eternal Artistry Tattoos brand and logo are legally protected under U.S. trademark law, setting us apart in a crowded market. We are patent-pending on a range of aftercare products, developed in-house, which will be an additional source of revenue and will further boost our brand's reputation for quality and innovation.

Our production process is carefully calibrated for excellence and consistency. First, a client consultation takes place, in which the desired design and its placement are discussed and finalized. Next, the stencil of the design is transferred to the skin. Then, the tattoo artist begins inking the design using sterile, single-use needles. Post-tattoo, we guide our customers on aftercare procedures and provide them with our specially formulated aftercare products.

Being a service-based business, our main supplier involvement is linked to the raw materials such as tattoo inks, needles, gloves, aftercare creams, and other supplies required for the shop. We only work with reliable suppliers who deliver high-quality products in line with our brand's standards.

The future of Eternal Artistry Tattoos involves introducing new services keeping in mind the evolving trends and expanding our line of aftercare products. As a business committed to innovation, we continuously look for opportunities to improve our services and expand our product range, ensuring that our offerings always remain fresh and relevant.

Sales and Revenue Strategy: Our sales strategy revolves around the idea of superior customer service coupled with high-quality artwork that tells a story. This fusion aligns perfectly with our target market who are not just looking for a tattoo, but a piece of art that represents their individuality. We will be focusing on indelible customer experiences and satisfaction, fostering trust and building long-term customer relationships. We believe that satisfied customers are the best advertising for our business, and we aim to capitalize on that form of organic growth.

Our pricing strategy focuses on providing premium services at competitive and affordable prices. This includes promotional first-timer discounts, loyalty programs, and holiday specials. Our prices will be set while balancing the need to keep artists well-compensated and customers satisfied with the value they receive.

We will market and distribute our products through a vibrant and engaging shop on a busy high street. Our physical distribution channel allows our customers to walk into our shop, get an immediate feel of our services, and book an appointment. Further distribution channels include our website and social media platforms where customers can explore our artist portfolios and book appointments online.

Promotion and Advertisement Strategy: The promotion strategy for Eternal Artistry Tattoos will primarily involve social media marketing, local partnerships, influencer marketing and will also heavily rely on word-of-mouth marketing.

Due to the visual nature of our service, platforms like Instagram and Facebook are natural fits. We will post high-quality images and videos of our work, behind-the-scenes processes, and compelling artist portfolios. Interaction and engagements with our customers will also be vital in building a community around our brand.

We will collaborate with local influencers, artists, and other businesses, sponsoring events, and offering promotional tattoos. This form of cross-promotion will increase our visibility and generate higher clientele.

Excellent Customer Service: We believe that superior customer service is an absolute necessity for any business's success. Our policies include welcoming every customer with a smile, listening to their tales and what they want their tattoos to represent, educating them about the process, and ensuring that they are comfortable throughout the procedure. As part of the aftercare service, we will be providing them with detailed care instructions and our line of aftercare products. If a customer is unhappy with our service, we will address their concerns and ensure that they leave our store satisfied, ensuring their return in the future.

In conclusion, the vision of Eternal Artistry Tattoos is to create a tattoo studio experience that far exceeds the industry standard in customer service, talent, and cleanliness, creating a brand that stands out in a saturated market and increases our market share. By focusing on several critical areas, including marketing, sales, pricing, distribution, promotion, and customer service, we are setting the foundation for a long-lasting and successful business.

Eternal Artistry Tattoo Shop's operational workflow involves a simple yet effective process. Our daily operations commence from 10 am to 8 pm, from Tuesday to Saturday, during which we operate two separate workstations for tattooing and a separate booth for piercing services.

Production or Service Delivery Process: Our service delivery process commences when a customer books an appointment, which can be scheduled either online or in-person. On the day of their appointment, a consultation is carried out to ascertain the type of service they require, be it a custom tattoo, cover-up, or piercing. The process aims at aligning expectations on design, size, colour, and placement of the tattoo or piercing. Once an agreeable resolution is met, the tattooing or piercing process begins which can take up to several hours depending on the intricacy of the design. Upon completion, the team shares aftercare instructions and offers aftercare products to facilitate the healing process.

Quality Control Measures: Eternal Artistry Tattoos prioritizes hygiene above all. Hence, it is ensured that all equipment is sterilized using a medical-grade autoclave before and after each use. Disposable gloves are worn for every procedure and discarded immediately afterward. Needles and other sundries used in the tattooing process are single-use and disposed of safely after each client.

Inventory Management: Our inventory usually includes a variety of tattoo inks, needles, cleaning solutions, gloves, body jewelry and aftercare products. Tracking is done manually every week to ensure stock levels are adequate and restocking is carried out timely to avoid shortages.

Supply Chain Management: As a mostly service-oriented venture, Eternal Artistry Tattoos has a streamlined supply chain operation in place. We ensure that only high-quality tattoo inks, sterilizing solutions, cleaning supplies, and aftercare products are procured from reliable suppliers and routine check-ins are made to ensure a consistent supply of these products.

Facilities and Equipment: Our facility spans 1500 sq. ft, housing two tattoo areas, one piercing booth, a reception area and a sterilization room, all designed to promote work efficiency while maintaining utmost hygiene. The equipment includes tattoo kits, piercing tools, autoclaves, ultrasonic cleansers, tattoo beds, and office supplies that are sourced from industry-approved manufacturers.

Our operations plan aims to facilitate mythic service experiences while ensuring a conducive environment for the creative spark of our artists. With an emphasis on hygiene and quality control measures, our operation plan leaves no room for compromise on the services rendered or their output. Our plan is primed and ready to create a harmonious synchronization of top-tier services, client satisfaction, and business growth.

Tattoo shop business plan: Operations Plan

Financial projections forecast future sales, profit margin, and cash flows. They are crucial for planning your business, setting goals, and evaluating performance. Below is a detailed financial projection for Eternal Artistry Tattoos.

Sales Forecast: Eternal Artistry Tattoos aims to achieve a 7% growth rate each year over the next five years. Based on this projection, the total revenue for the first year is expected to be $267,000, and by the fifth year, it should reach approximately $500,000.

Profit and Loss Projection: In the first year, we anticipate maintaining a profit margin of 11%, equating to total net profits of around $30,000. Over the next five years, our goal is to improve this margin to 25%, bringing our net profits to around $125,000 annually by the fifth year.

Cash Flow Projection: Our cash flow is expected to be positive throughout all quarters, implying that we will have sufficient funds to cover everyday outgoings. We foresee generating enough profits from operations to finance most of our expansion over the five-year period, thus minimizing the need for external financing.

Balance Sheet Projection: We project our total assets to increase from $150,000 in the first year to around $600,000 by the fifth year, primarily driven by an increase in our sales, inventory and cash reserves. We anticipate a similar growth trajectory for the total equity, expecting it to rise from $100,000 in the first year to about $500,000 by the fifth year.

Break-Even Analysis: Our estimated fixed costs for the first year of operation will be approximately $100,000. Factoring in an average revenue per customer of $100 and an average cost per customer of $40, we will need to serve approximately 1,667 customers to break even for the year.

Financial Assumptions and Considerations: The following assumptions underpin our financial projections:

  • We expect a steady increase in customer traffic due to our marketing efforts.
  • We assume that the economic conditions would remain stable enough to support our 7% annual growth rate.
  • These projections are based on the current cost structure. Future unpredicted expenses could affect our projections.
  • Our ability to maintain and gradually improve our profit margin will depend on effective cost management and pricing strategies.

In conclusion, although starting a new business comes with inherent uncertainties, thorough planning and conservative financial projections show that Eternal Artistry Tattoos is on the path to long-term sustainability and success.

Risk management is a crucial part of any business plan, and at Eternal Artistry Tattoos, we are fully aware of the potential risks that can affect our operations and profitability. Therefore, we've systematically identified and assessed these risks and developed strategies to mitigate them.

One of the significant risks affecting our business is market risk. This includes changes in customer preferences and increased competition. We plan to mitigate this risk by keeping a close eye on market trends and adjusting our strategies accordingly.

Operational risks, such as employee injury, equipment malfunction, and fairly uncommon but potentially serious harm to clients, can harm our business performance. Our stringent procedures for cleanliness, disinfection, sterility, and equipment maintenance aim to minimize these risks. We'll ensure our staff are adequately trained and are following safety procedures religiously.

Financial risks also pose a challenge; sudden increases in overhead costs and unexpected dips in sales are possible issues. We will manage this by maintaining a reserve cash flow to cushion any financial blows. We'll also work on building a diverse and ample customer base to ensure steady revenue.

In terms of legal risks, we could face issues related to copyright infringement if we tattoo copyrighted artwork without permission or violate health and safety regulations. We'll ensure our designs are original or have appropriate permissions, and we will maintain full license and regulation compliance to avoid legal issues.

Given the nature of our business, insurance is vital. We will have a comprehensive business insurance policy that covers public liability, product liability, and employer's liability, offering financial protection against claims from clients or staff.

Our contingency plans include having arrangements with temporary staff agencies in case of sudden staff shortages, suppliers ready to facilitate sudden need for extra tattooing supplies, and an emergency fund to handle unexpected costs.

We know the importance of navigating these obstacles and have therefore designed mitigation strategies and contingency plans keeping in mind the unique requirements of our business. By following these strategies, we safeguard the interests of our clients, employees, and business.

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ProfitableVenture

Tattoo Shop Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Tattoo Shop

Tattoo Shop Business

Are you about starting a tattoo shop ? If YES, here is a complete sample tattoo shop business plan template & feasibility study you can use for FREE .

Tattooing is popular and can be found in many cultures. In fact, Tattooing is trending for girls. Everywhere I go, I see girls with tattoos and this trend is more common among high institution students. So rather than sit by and watch the trend pass, you can make some cool money by starting a tattoo design business and meeting the various demands. Below is a sample tattoo shop business plan;

A Sample Tattoo Shop Business Plan Template

1. industry overview.

The Tattoo Artists Studio industry comprises of businesses that primarily provides tattoo services by injecting ink under the skin and permanently altering the coloration of the skin. This industry also includes businesses that provides tattoo-related maintenance, design and modification services.

So also, those that offer laser tattoo-removal services may be included in the industry especially when they provide other core services in the industry.

In the united states, different States have their rules and regulations as it relates to running a tattoo studio. For example, according to the health departments in the State of Oregon and Hawaii, tattoo artists are required to take and pass a test ascertaining their knowledge of health and safety precautions, as well as the current state regulations.

In Oregon, operating a tattoo shop without a proper and current license or in an unlicensed facility is considered a felony offense. Between 2002 and 2006 was when tattooing was legalized in New York City, Massachusetts, South Carolina and Oklahoma.

So also in the state of Tennessee, the local health department can/will do a hands-on inspection of tattoo studios every 4 months. The location of the tattoo studio will be graded based on the areas being inspected. If the studio passes an inspection, the health department will sign off on a passing scorecard and the studio will be required to show their score publicly.

If the studio fails an inspection, they will be given the opportunity to correct the mistakes (if minor) or be fined (major health risks) and can also be placed out of business on the spot. The Tattoo Artists industry is currently in the growth stage of its life cycle.

Statistics has it that the Tattoo Artistic industry in the United States of America, is worth $722 million, with an estimated growth rate of 9.8percent.

There are about 35,399 registered and licensed tattoo studios in the United States and they are responsible for employing about 54,712 people. It is import to start that no tattoo studio can boast of having a lion market share in the industry; the industry is very much open for competitions from all players.

According to report published by Pew Research Center, 36 percent of Americans aged 18-25 have at least one tattoo. This goes to show that more than one third of America’s young adults have tattoos! Little wonder the tattoo industry is the sixth fastest-growing retail business in America, as determined by the U.S. News & World Report.

This has obviously translated to online interest as well, as there are more than 147 million tattoo related searches each month on Google.

Over and above, the tattoo artist industry is very open to any aspiring entrepreneur who has acquired the required trainings, skills and perhaps professional certifications to start his or her own tattoo studio business and of course make good money from the industry.

2. Executive Summary

Pablo Fiasco Tattoo Studio®, LLC is a U.S based and licensed tattoo artists studio. We have been able to secure a standard and well – positioned facility in a central and busy district in Fairhope – Alabama.

We are a tattoo artist studio company that is set to compete in the highly competitive and fragmented tattoo artists industry not only in Fairhope – Alabama, but also throughout the United States market because we intend opening our outlets in key cities across the United States.

Pablo Fiasco Tattoo Studio®, LLC will offers services such as designing customized tattoos, Providing body piercings , predesigning tattoos, maintaining aftercare tattoo services, administering permanent makeup tattoos, and laser tattoo-removal service set al.

Our business goal is to become one of the leading tattoo artists studio in the United States and we will make sure that we do all we can to compete favorably with leaders in the industry. Our workers are going to be selected from a pool of certified, creative and highly experienced tattooist in and around Fairhope – Alabama and also from any part of the United States of America as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading tattoo artist studios in the United States and throughout the globe.

At Pablo Fiasco Tattoo Studio®, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for all our partners, employees and for our clients.

Pablo Fiasco Tattoo Studio®, LLC is founded by Pablo Cesar a renowned tattooist per excellence who graduated with from New York School of Arts and his twin brother and business partner for many years Pearson Cesar. They have a combine experience that can help them build Pablo Fiasco Tattoo Studio®, LLC to favorably compete with leaders in the tattoo artists industry.

3. Our Products and Services

Pablo Fiasco Tattoo Studio®, LLC was established with the aim of maximizing profits in the tattoo artists industry. We want to compete favorably with the leading tattoo artist studios in the United States which is why we have but in place a competent team that will ensure that every tattoo design or related services rendered meet and even surpass our customers’ expectations.

We will work hard to ensure that Pablo Fiasco Tattoo Studio®, LLC is not just accepted in Fairhope – Alabama but also in other cities in the United States of America where we intend opening our garages. Our products and services are listed below;

  • Designing customized tattoos
  • Providing body piercings
  • Predesigning tattoos
  • Maintaining aftercare tattoo services
  • Administering permanent makeup tattoos
  • Laser tattoo-removal service
  • Other related consulting and advisory services

4. Our Mission and Vision Statement

  • Our vision is to establish a standard and world class tattoo artists studio whose services and brand will not only be accepted in Fairhope – Alabama but also in other cities in the United States of America.
  • Our mission is to provide professional tattoo artist services and other related services to individuals.
  • We want to build a tattoo artists studio that can favorably compete with other leading brands in the tattoo artists industry.

Our Business Structure

Pablo Fiasco Tattoo Studio®, LLC is a tattoo artist studio that intends to start humbly in Fairhope – Alabama, but hope to grow big in order to compete favorably with leading tattoo artist studio in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Pablo Fiasco Tattoo Studio®, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer
  • Studio Supervisor

Human Resources and Admin Manager

  • Sales and Marketing Executive
  • Tattoo Artists (Tattooist)

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Studio Supervisor:

  • Serves as project manager of the organization; works directly with employees
  • Develops strategic plan by studying the trends in the tattoo artists industry, and financial opportunities; presenting assumptions; recommending objectives.
  • Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
  • Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
  • Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
  • Maintains quality service by establishing and enforcing organization standards.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
  • Make certain that the tattooist perform efficiently, coordinate employee efforts, and facilitate communications between management and the workforce
  • Ensures that the organization work in line with international best practices.
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily office activities.

Sales and Marketing Manager

  • Mans external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Model demographic information and analyze the volumes of transactional data generated by customer
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Creates new markets cum businesses for the organization
  • Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for Pablo Fiasco Tattoo Studio®, LLC
  • Serves as internal auditor for Pablo Fiasco Tattoo Studio®, LLC

Licensed Tattooist (Tattoo Artists)

  • Using needles and pigments, a tattoo artist applies a permanent design directly to a client’s body, injecting ink under a layer of skin.
  • Pricks skin of patron, using needled electric tool, that inserts indelible nontoxic pigment into skin to form decorative or ornamental design: Shaves area to receive tattoo and washes it, using germicidal soap
  • Presses charcoal-coated stencil, draws design, or traces pattern of design onto skin of patron, to mark outline of design
  • Dips needles of tool into colored pigment solution and presses needles into skin to insert indelible pigment into skin following outline of design.
  • Applies sterile dressing to area.
  • Sterilizes needles in steam-heated cabinet
  • Mixes nontoxic colored pigments according to formula
  • Adjusts and repairs needled electric tool, using hand tools, such as screwdrivers and pliers
  • Draw original designs on paper , trace designs onto acetate sheet, and cut out design to form pattern or stencil, using stylus and knife
  • Responsible for maintaining a safe and clean work environment, including donning gloves when contact with broken skin is possible, sterilizing single-use tattoo equipment and tools using an autoclave after each tattoo application and ensuring that all work surfaces are properly disinfected to avoid the spread of blood-borne viruses such as hepatitis, HIV and other communicable infectious diseases.
  • Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the Human Resource and Admin Manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Pablo Fiasco Tattoo Studio®, LLC engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured tattoo artist studio business that can favorably compete in the highly competitive tattoo artists industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a comprehensive SWOT analysis for Pablo Fiasco Tattoo Studio®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Pablo Fiasco Tattoo Studio®, LLC;

Our core strength lies in the power of our team; our workforce. We have a team of certified, creative and highly trained and experience tattooist, a team with excellent qualifications and experience in the tattoo artists industry.

Aside from the synergy that exists in our carefully selected workforce, our designs and services will be guided by best practices in the industry. Another strength that counts for us in the location of our tattoo studio; it is located in one of the most must busiest places in Fairhope – Alabama.

As a new tattoo artist studio in Fairhope – Alabama, it might take some time for our tattoo studio to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive tattoo artists industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into promoting our business the way we would want to.

  • Opportunities:

No doubt, the opportunities in the tattoo artists industry is massive considering the number of individuals in the United States who are embracing the tattooing culture shift. As a tattoo artist studio, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new tattoo artist studio in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

  • Market Trends

The Tattoo Artists industry has exhibited growth over the last five years, partially due to the popular culture, which include tattoo-related reality television programs, which have made tattoos less culturally taboo. In addition, individuals have continued to demand customized tattoos with intricate designs, rather than predesigned tattoos.

Going forward, the tattoo artists industry will continue to grow, as the US population will likely become increasingly tattooed. On the other hand, new public health initiatives and regulations may add to operational costs for the industry and stand as barriers to entrepreneurs who may want to launch their own tattoo studio.

So also, cultural and religious taboos surrounding tattoos and keep people from having tattoos on their bodies have increasingly faded, leading to strong growth in demand for tattoo artists.

Lastly, it is now becoming trendy to find tattooist or tattoo studios step up their designs to 3D and also going beyond having tattoo design catalogue to leveraging on social media platforms such as Instagram, Facebook, Twitter and YouTube et al to display their tattoo designs.

8. Our Target Market

Before starting our tattoo artist in Fairhope – Alabama, we conducted a market survey and feasibility studies and we are certain that there are loads of young and old people who would need the services of a tattooist or a tattoo artist studio.

In view of that, we have created strategies that will enable us reach out to various groups of people whom we know will need our services. Below is a list of the people that we will specifically market our services to;

  • Celebrities / Stars / Public Figures
  • Sports Men and Women
  • Power Bikers and Cyclists
  • Every Individual both old and young in Fairhope – Alabama

Our Competitive Advantage

Surviving in the business world as a tattooist or a tattoo artist studio requires more than, your expertise, creativity, and knowing how to deliver standard tattoo designs et al but also how to network with key people that matters; decision makers that can decide who will get a tattoo contract from celebrities.

We are quite aware that to be highly competitive in the tattoo artists industry means that you are not only expected to be able to deliver consistent and highly creative tattoo designs, but you must be able to meet set targets.

Our competitive advantage lies in the power of our team; our workforce. We have a team of certified, creative and highly trained and experience tattooist, a team with excellent qualifications and experience in the tattoo artists industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups tattoo artists studios / businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Pablo Fiasco Tattoo Studio®, LLC is established with the aim of maximizing profits in the  tattoo artists industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients. Pablo Fiasco Tattoo Studio®, LLC will generate income by offering the following services;

10. Sales Forecast

One thing is certain; there would always be individuals who would need to experience what it means to have tattoos on their bodies or those who would want some of the latest 3D tattoo designs on their bodies.

We are well positioned to take on the available market in the tattoo artists industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our tattoo artist studio to enviable heights.

We have been able to critically examine the tattoo artists market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Fairhope – Alabama.

Below is the sales projection for Pablo Fiasco Tattoo Studio®, LLC. It is based on the location of our business and of course the wide range of auto repair, servicing and maintenance services and target market;

  • First Fiscal Year-: $100,000
  • Second Fiscal Year-: $250,000
  • Third Fiscal Year-: $500,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same tattoo artists services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition in the tattoo artists industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in tattoo artists industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Pablo Fiasco Tattoo Studio®, LLC.

Our corporate goal is to grow Pablo Fiasco Tattoo Studio®, LLC to become one of the top 10 tattoo artist studio brands in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Fairhope – Alabama but also in other cities in the United States of America where we intend opening our tattoo artist studios.

Pablo Fiasco Tattoo Studio®, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our tattoo artist studio by sending introductory letters alongside our brochure to individuals and key stake holders in Fairhope – Alabama
  • Advertise our business in relevant magazines, newspapers, TV stations, and radio station.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local expos, seminars, and business fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still deliver excellent services
  • Leverage on the internet and social media platforms to promote our business
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We know that one of the things that is capable of making us stand out is the extent to which we make our business known. This is one of the reasons why we do not plan to take our marketing strategies for granted. We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of Fairhope – Alabama and other cities in the United States of America where we intend opening our tattoo artists studios which is why we have made provisions for effective publicity and advertisement of our business.

Below are the platforms we intend to leverage on to promote and advertise Pablo Fiasco Tattoo Studio®, LLC;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
  • Install our Bill Boards on strategic locations all around Fairhope – Alabama
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations by calling them up and informing them of Pablo Fiasco Tattoo Studio®, LLC and the services we offer
  • List our tattoo artist studio in local directories / yellow pages
  • Advertise our tattoo artist studio in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

At Pablo Fiasco Tattoo Studio®, LLC we will keep the prices of our services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from individuals and celebrities. In addition, we will also offer special discounted rates to all our customers at regular intervals.

  • Payment Options

At Pablo Fiasco Tattoo Studio®, LLC, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

It is really very vital to do some good costing and projections in the tattoo shop business quest. That is why in setting up any business, the amount or cost will depend on the approach and scale you want to undertake.

If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a tattoo artist studio; it might differ in other countries due to the value of their money. However, this is what it would cost us to set up Pablo Fiasco Tattoo Studio®, LLC in the United of America;

  • Business incorporating fees in the United States of America will cost – $750.
  • The budget for Liability insurance , permits and license will cost – $3,500
  • Acquiring a facility for our tattoo studio for at least 6 months (Re – Construction of the facility inclusive) will cost – $100,000.
  • The amount required to purchase the needed tool box and repair equipment – $25,000
  • Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
  • Amount required to purchase the needed software applications to run our business – $ 3,500
  • Launching an official Website will cost – $500
  • Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand ( 250,000 ) U.S. dollars to successfully set – up a medium scale but standard tattoo artist studio in the United States of America.

N:B . We have been able to secure the following tattoo related tools, equipment and supplies;

Tattoo Parts

  • Power supply: Main power unit that runs your tattoo machine
  • Foot switch
  • Spring clip cord
  • Feeler gauge

Medical Supplies and Sterilization Equipment

  • Surface disinfectant sterilization
  • Tattoo antiseptic aftercare
  • Tattoo Topical antiseptic ointment and cleanser
  • Machine cover bag and headrest cover sleeve
  • Waste disposal container
  • Tattoo autoclave (stericlave): Decontaminates the tattoo equipment by exposing it to steam at high pressure
  • Rubbing alcohol and alcohol prep pads
  • Disinfecting cleaning wipes
  • Tattoo arm sleeve cover barrier or latex gloves
  • Tubes and tips cleaning brush set
  • Autoclave bag: Stores tattoo equipment including needles after the sterilization process
  • Ultrasonic cleaner and solution: Cleans residue coming from the tattoo tools e.g. tubes and tattoo needle
  • Tattoo machine rack: Holds machines when they are not in use
  • Germicidal solution: Maintains the sterilization of tattoo equipment
  • Needle trays
  • 16: Spray bottles: One containing a mixture of 1/4 soap and 3/4 water, and a second holding isopropyl alcohol
  • Glass jar: Carries sterile ink caps
  • Stainless steel trays with sealing tops: One for liner and needle bars, another for shader needles and a third for shader and liner tubes
  • Green soap: For prep and clean up only!
  • Disposable razors
  • Bandages, handi wrap and hospital tape: Used to cover the tattoo
  • Tongue depressors
  • Stainless steel hospital scissors: Should be sharp!

Tattoo shop furniture and supplies

  • Rolling artists chair
  • Tattoo work table: Glass top or linoleum table that should hold all your equipment and supplies
  • Customer chair
  • Adjustable light source: Should be free standing
  • Basic weight-lifting bench: This is used by customers getting tattoos on their backs and legs
  • Paper towels

Needle supplies

  • Needle bars
  • Needles: Round liners and magnum/flat shaders
  • Needle jig and needle bar jig
  • Soldering gun and stainless solder: Fuses the needles together and attaches the needles to the bars
  • Round and flat tubes
  • Sharps containers: To dispose of the needles
  • Rubber nipples
  • Grips: Prevents finger cramps
  • Rubber bands

Art and stencil supplies

  • Colored inks: Black ink included
  • 4Oz Ink bottles
  • Flash sheets containing tattoo designs
  • Watercolors and pencils: Colors the flash sheets
  • Thermal copier: Transfers a copy of the tattoo design onto the skin

Generating Funding / Startup Capital for Pablo Fiasco Tattoo Studio®, LLC

Pablo Fiasco Tattoo Studio®, LLC is a business that will be owned and managed by Pablo Cesar and his twin brother and business partner for many years Pearson Cesar. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $70,000 and soft loan from family members $30,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

We do want our business to really grow and that is why the future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure.

If all of these factors are missing from a business (company), then it won’t be too long before the business close shop. One of our major goals of starting Pablo Fiasco Tattoo Studio®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our tattoo design and services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Pablo Fiasco Tattoo Studio®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Securing a standard office facility for our tattoo studio: Completed
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the business: Completed
  • Purchase of repair and servicing tools and equipment: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In Progress
  • Creating Official Website for the business: In Progress
  • Creating Awareness for the business: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in various industries: In Progress

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Financial Model, Business Plan and Dashboard Templates - FinModelsLab

Opening a Tattoo Shop Business from Scratch: A 12 Step Checklist

By henry sheykin, resources on tattoo shop.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan

Introduction

Tattoo shops are no longer a novelty. With the rise in popularity of body art and the newfound enthusiasm for self-expression, the industry has seen a steady increase in business enterprise. According to a recent survey by IBIS World, about 7000 tattoo parlors currently operate in the United States, and the industry is predicted to grow an average of 2.2% annually over the next five years. If you are looking for ways to open up a tattoo shop business, you've come to the right place. Here is a 12-step checklist to help guide you from start to finish.

Create A Business Plan

Creating a business plan is the first step in setting up a successful tattoo shop business. A business plan is an important document that outlines the goals of the business, the strategies to achieve those goals, and the estimated financials. It is essential for entrepreneurs to create an effective and comprehensive plan that is tailored to the specific needs of their business.

It is important to consider the following when creating a business plan:

  • Business Objectives: Outline the objectives of the business. This should include the mission, vision, and values of the business.
  • Target Market: Who is the target market and how will the business reach them?
  • Competitive Edge: What makes the business stand out from the competition?
  • Marketing Strategy: What marketing strategies will be used to promote the business?
  • Financial Plan: What are the estimated start-up costs and expenses? What are the projected revenues and profits?

Creating a business plan is a time-consuming process that requires research and analysis. It is important to consult with professionals such as lawyers, accountants, and business advisors to ensure that the business plan is comprehensive and up-to-date. Once the business plan is complete, it can be used to secure funding and attract potential investors.

Excel financial model

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Set Up A Financial Model

A financial model is essential for any business, and a tattoo shop is no exception. Creating a financial model is an important step in setting up a successful tattoo shop business, as it will help to predict and manage cash flows, income statements, balance sheets, and break-even points. Here are some tips and tricks to help you set up a financial model:

  • Before setting up your financial model, decide which type of business entity you will use, such as a sole proprietorship , partnership, LLC , or corporation .
  • Make sure to include the costs of overhead, such as rent, utilities, insurance, and taxes.
  • Calculate the cost of supplies, such as needles, ink, and equipment.
  • Estimate the costs of hiring and training employees.
  • Determine the cost of advertising, such as online marketing, social media campaigns, and other promotional activities.
  • Make sure to include a revenue forecast, as this will help you to estimate the potential profits of your business.
  • Run sensitivity analyses to identify potential risks or opportunities that could arise.
  • Make sure to review your financial model regularly to ensure accuracy.

Creating a financial model is an essential step in launching a successful tattoo shop business. By following these tips and tricks, you can set up a comprehensive financial model that will help you to anticipate and manage cash flows, income statements, balance sheets, and break-even points.

Secure Funding

When it comes to opening a tattoo shop business, you need to make sure that you have the necessary funds to cover your startup costs. Depending on the size of your business and the location, you may need to secure funding from external sources.

Here are some tips and tricks to help you secure funding to open your tattoo shop business:

  • Prepare a detailed business plan: To get funding from investors, banks, or other financial institutions, you need to provide them with a well-written business plan. Make sure that it includes information about the size of the business, the location, the services you will offer, the target market, the marketing strategy, and the financial projections.
  • Look for investors: Investors can provide you with the funds you need to open your tattoo shop business. You can look for investors on crowdfunding platforms or in your local community. Make sure to present your business plan to them and give them a reason to invest in your business.
  • Secure a loan: You can also apply for a loan from banks or other financial institutions. Make sure to provide them with a detailed business plan and the necessary documents that prove that you are a responsible borrower.
  • Look for grants or subsidies: You can also look for grants or subsidies from your local government or other organizations that provide funding for small businesses. Make sure to research the requirements and submit your application on time.

Look For A Suitable Location

When you’re looking for a suitable location for your tattoo shop business, you should consider a few key points. Here are the main points to consider when deciding on a location:

  • Accessibility: Will your clients be able to find your shop easily?
  • Foot traffic: Is there a high level of foot traffic in the area?
  • Competition: Is there competition for tattoo services in the area?
  • Space: Is the space big enough to accommodate your shop and its needs?
  • Rent: Can you afford the rent?
  • Parking: Is there adequate parking for your clients?
  • Neighborhood: Is the neighborhood safe and suitable for a tattoo shop?

When looking for a suitable location, it’s important to keep these factors in mind. Make sure that the area you choose is accessible, has a high level of foot traffic, and doesn’t have too much competition. You should also consider the size of the space, the rent, the parking, and the neighborhood. Once you’ve identified a location that meets all of these criteria, you can move forward with setting up your shop.

Select And Register A Business Name

Selecting and registering a business name is a crucial first step to setting up a tattoo shop. This is the name that will identify your business and create an image in the public’s mind. To ensure you make the right choice, here are some useful tips and tricks:

  • Brainstorm a list of potential business names. Consider words that reflect the style of art you want to create, the vibe you want to create in your shop, or the emotion you want to evoke in customers.
  • Research potential names to ensure they are not already used. Use the United States Patent and Trademark Office (USPTO) database to check whether a name is already taken or if someone has already trademarked the name you’ve chosen.
  • Choose a name that is unique and memorable. Avoid generic words and opt for something that is eye-catching and conveys your brand’s message.
  • Register the name through the USPTO. This will protect your business name and ensure that no one else can use it.
  • Create a logo for your shop. This should be visually engaging and consistent with the business name.

By following these tips, you can select and register a business name that will stand out and capture the attention of customers.

Obtain Any Necessary Permits And Licenses

When starting a tattoo shop business, it is important to obtain any necessary permits and licenses from the local or state government. Make sure to research the licensing requirements applicable to the area where you are setting up your business. You may need to apply for multiple licenses, depending on the type of business you are operating. Here are some tips to help you get the necessary permits and licenses:

  • Research the specific regulations and requirements applicable to your business. Make sure to check the local and state laws.
  • Find out which types of permits and licenses you need to apply for. This may include a business license, health permit, and zoning permit.
  • Contact the local or state licensing agency to find out more information about the application process.
  • Gather all the information and documents required for the application.
  • Submit the application and pay the necessary fees. Depending on the area, the processing time for the application may take several weeks or months.
  • Keep all the licenses and permits up-to-date. Make sure to renew the licenses before they expire.

Once you have obtained all the necessary permits and licenses, you can move forward with starting your tattoo shop business. Make sure to follow all the regulations and requirements to ensure your business is operating legally.

Train And Hire Staff

When opening a tattoo shop, it is important to have the right people on board. It is essential to ensure that all staff members are well-trained, knowledgeable, and experienced. The following tips can help you in the process of training and hiring staff for your tattoo shop:

  • Hire staff who are passionate about tattoos. This will help ensure that your staff are knowledgeable and skilled in the art of tattooing.
  • Conduct a thorough background check of all potential hires. Make sure that they have no criminal record and that they have the necessary skills and qualifications.
  • Provide comprehensive training to all staff members. This should include information on safety and hygiene, as well as the basics of tattooing.
  • Have a clear job description for all tattoo artists and other staff. This will help ensure that all staff members are aware of their roles and responsibilities.
  • Provide ongoing support and education to all staff. This will help ensure that they are up-to-date with the latest industry trends and techniques.
  • Develop a positive work environment. This will help keep morale high and ensure that all staff members work together effectively.

Stock Up On Tattoo-Specific Supplies And Products

If you want to open a successful tattoo shop, you need to make sure you have the right supplies and products to meet the needs of your customers. It is important to stock up on the right supplies and products to ensure the safety of your customers and to produce high quality tattoos.

Here are some tips for stocking up on tattoo-specific supplies and products:

  • Research the types of supplies and products you will need for your tattoo shop. It is important to invest in high quality products that will last and produce the best results.
  • Look for suppliers who can provide you with quality products at competitive prices.
  • Make sure to purchase enough supplies and products to meet the demands of your customers.
  • Ensure that your supplies and products meet the health and safety regulations set out by your local government.
  • Check if the products you are buying are compatible with the equipment you are using in your shop.
  • Keep up to date with the latest trends and products in the tattoo industry.

Stocking up on the right supplies and products is essential for running a successful tattoo shop. By following these tips, you will be able to ensure that you are providing your customers with the best possible experience.

Submit Advertisement And Marketing Materials

Advertising and marketing are essential for any business and a tattoo shop is no exception. To ensure your tattoo shop stands out from the crowd, it is important to submit advertisement and marketing materials that will attract customers. Here are some tips and tricks to consider when submitting advertisement and marketing materials for your tattoo shop.

  • Identify Your Target Audience: Before submitting advertisement and marketing materials, it is important to identify your target audience. This will help you create materials that will appeal to your target audience and generate more leads.
  • Choose the Right Platforms: Different platforms have different audiences, so it is important to choose the right platforms to advertise your tattoo shop. For example, you could use social media platforms such as Facebook, Instagram, and Twitter, to reach a wider audience.
  • Create Eye-Catching Design: To ensure your advertisement and marketing materials stand out from the crowd, it is important to create eye-catching designs. This could include bright colors, bold fonts, and interesting visuals. This will help you capture the attention of potential customers.
  • Include Contact Details: Finally, it is important to include your contact details in your advertisement and marketing materials. This will make it easier for potential customers to reach out and inquire about your services.

By following these tips and tricks, you will be able to submit advertisement and marketing materials that will help your tattoo shop stand out from the crowd and attract more customers.

Set Up Hygiene And Safety Regulations

Setting up your tattoo shop business involves a lot of responsibility. As an owner, it is essential to make sure your shop is compliant with all relevant health, safety, and hygiene standards . Here are some tips for setting up hygiene and safety regulations for your tattoo business:

  • Make sure you have all the necessary protective equipment for your staff and customers. This may include gloves, face masks, and protective clothing.
  • Ensure that all surfaces, tools, and equipment are regularly cleaned and sterilized.
  • Set up a procedure for disposing of used needles and other medical waste.
  • Make sure all artists have up-to-date knowledge and training on tattoo safety, health, and hygiene.
  • Establish a procedure for handling customer complaints or concerns.
  • Ensure that all tattooing areas are safe and secure.
  • Set up a procedure for handling and storing confidential customer information.

By following these steps, you can ensure your business is compliant with all health and safety regulations, and provide a safe and hygienic environment for your customers and staff.

Create An Online Presence

As an aspiring tattoo shop business owner, setting up an online presence is essential. An online presence helps you to keep your customers informed, increase visibility and build a loyal following. Here are some tips to help you get started:

  • Create a Website: Establishing a website is a great way to showcase your work, services, and products. You can create your own website using a website builder or hire a web designer to create one for you.
  • Create a Social Media Presence: Social media is a great way to interact with your customers and promote your business. Create pages on social media platforms such as Facebook, Twitter, Instagram, and Pinterest, and post regularly to keep your followers engaged.
  • Optimize for Local Search: Optimizing your website for local search is key to improve your visibility to potential customers in your area. Make sure to include your address and contact information on your website, and also create local listings on popular search sites such as Google My Business and Yelp.
  • Start a Blog: Starting a blog is a great way to engage with your customers and show off your expertise in the industry. You can write about topics such as tattoo trends, aftercare and safety tips, and more.
  • Be Active on Review Sites: Encourage your customers to leave reviews on popular review sites such as Google, Yelp, and TripAdvisor. Respond to reviews promptly and thank your customers for their feedback.

By setting up an online presence, you can reach out to a larger audience and promote your business effectively. Keep in mind that your online presence should be updated regularly and be consistent in order to create a lasting impression.

Stay Flexible And Up-Dated To Changing Industry Trends

The tattoo industry is constantly evolving and it is important to stay informed on the latest trends in order to remain competitive in the marketplace. To stay up to date with the latest industry trends, there are a few simple steps you can take:

  • Subscribe to industry-specific magazines, newsletters and blogs to keep informed on the latest industry news.
  • Attend industry-specific conferences and trade shows to network and gain insight on the latest innovations and techniques.
  • Regularly review customer feedback to ensure your services and products remain in line with customer expectations.
  • Stay active on relevant social media networks and platforms, such as Instagram and Facebook, to engage with customers and gain insight into their preferences.

By staying informed and adapting to the latest industry trends, you can ensure that your tattoo shop business is successful and remains competitive in the marketplace.

Opening a successful tattoo shop requires dedication and understanding of all elements involved. With a comprehensive and realistic plan that covers the 12 steps outlined in this article, you can be sure to have all the necessary details incorporated into your business, giving it the best possible chance at success.

By creating a comprehensive business plan that considers all aspects of the industry, staying up to date with industry trends and overheads, obtaining the necessary licenses and training, advertising effectively, and paying attention to the laws of the land, you can be sure to have a successful tattoo shop business.

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BusinessPlanTemplate.com - The World's Leading Business Plan Template Directory

Tattoo Shop Business Plan Template [Updated 2024]

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Tattoo Shop Business Plan Template

If you want to start a Tattoo Shop or expand your current Tattoo Shop, you need a business plan.

The following Tattoo Shop business plan template gives you the key elements to include in a winning Tattoo Shop business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

I. Executive Summary

Business overview.

[Company Name] is a tattoo shop in [insert location here] that focuses on providing high-quality tattoo services to the surrounding community. The Company offers world-class, custom tattoos in a relaxed, friendly, and safe environment. The Company strives to ensure that its customers get the tattoo they want, whether in greyscale or colored, traditional or new school, cartoons or photo-realism, cover-ups or reworks.

Products Served

The Company will provide the following services to its customers:

  • Designing customized tattoos
  • Predesigning tattoos
  • Maintenance and aftercare tattoo services
  • Administering permanent makeup tattoos
  • Laser tattoo removal services
  • Other related consulting and advisory services

Customer Focus

[Company Name] will primarily offer its service to the residents living within a 5-mile radius of the business location. The demographics of the customers are as given below:

  • Female residents: 27,394
  • Male residents: 16,345
  • Average Income: $45,800
  • Median Age: 30 years

Management Team

[Company Name] is led by [Founder’s name], who has been in the tattoo industry for [x] years. During his apprenticeship in the tattoo industry, he acquired an in-depth knowledge of tattoo designing and is well aware of all health regulations related to this precarious work. Additionally, he worked in a tattoo shop alongside a professional tattooist, learning how to manage and run a tattoo business before starting [Company name].

Success Factors

[Company Name] is qualified to succeed due to the following reasons:

  • There is currently a high demand for tattoo services in the community. In addition, the company surveyed the local population and received highly positive feedback pointing towards an explicit demand for the products, supporting the business after launch.
  • The Company’s location is in a high-volume traffic area and will thus be highly convenient for a significant number of youngsters visiting nearby.
  • The management team has a track record of success in the tattoo business.
  • The upscale tattoo business is a proven business and has succeeded in communities throughout the United States.
  • Market trends such as being worn by public figures like celebrities, athletes, and people within the fashion industry reflect that tattoos have become more and more popular.

Financial Highlights

[Company Name] is currently seeking $370,000 to launch its tattoo shop. Specifically, these funds will be used as follows:

  • Store design/build: $250,000
  • Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

II. Company Overview

Who is [company name].

[Company Name], located at [insert location here], is a new, upscale tattoo shop focusing on providing professional tattoo services to the local community in a modern environment. It will showcase a well-designed interior as well as a full-featured waiting area where customers can expect to feel at home in this creative, judgment-free, and welcoming environment.

The Company’s primary service includes designing customized tattoos. Customers can either provide a picture of what they want or can communicate their requirements. They can also choose a design from the catalogue of tattoo designs comprising traditional, neo-traditional, realistic, watercolor, Japanese, tribal, and blackwork tattoos. It will also provide tattoo aftercare and maintenance services along with consultation and advice on how to take care of tattoos.

[Company Name] will select artists from a pool of certified, creative, and highly experienced tattooists in and around [insert location here] and the surrounding area. The Company will ensure that they hold themselves accountable to the highest standards by meeting the client’s needs precisely and completely.

[Company Name]’s History

[Founder’s Name] is an entrepreneur with a passion for tattoos who seeks to provide a pleasant and convenient tattoo experience to the community by offering a wide selection of tattoos for everyone in one place. [Company Name] will become a known tattoo shop in [Location], offering a complete tattoo service experience.

Upon surveying the local customer base and finding the potential retail location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected an initial location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for the tattoo shop.

Since incorporation, the company has achieved the following milestones:

  • Found office space and signed Letter of Intent to lease it
  • Developed the company’s name, logo, and website
  • Created the list of tattoo designs
  • Determined equipment and inventory requirements
  • Began recruiting key employees with experience in the tattoo industry

[Company Name]’s Products/Services

The Company provides the following tattoo services:

  • Maintaining aftercare tattoo services

III. Industry Analysis

[Company Name] competes against small, individually owned tattoo shops and major regional or national chains. There are 29,235 Tattoo Artists businesses in the US, an increase of 6.2% from last year. The tattoo industry generates an estimated $1.7 billion in revenue. Tattoos and body art in the U.S. have soared in popularity lately, especially amongst Millennials, fueling an industry comprised of 20,000 tattoo parlors or studios. The industry, which also includes body piercing and tattoo removal, is estimated to be worth $3 billion and is growing strongly.

The Tattoo Artists industry has exhibited growth over the last five years, partially due to the popular culture, which includes tattoo-related reality television programs, which have made tattoos less cultural taboo. In addition, individuals have continued to demand customized tattoos with intricate designs rather than predesigned tattoos.

Going forward, the tattoo artists industry will continue to grow, as the US population will likely become increasingly tattooed. Also, cultural and religious taboos surrounding tattoos and people having tattoos on their bodies have increasingly faded, leading to strong growth in demand for tattoo artists.

Lastly, it is becoming a trend from finding tattooists or tattoo studios, stepping up their designs to 3D, and going beyond having a tattoo design catalog to leveraging social media platforms such as Instagram, Facebook, Twitter, and YouTube, etc., to display their tattoo designs.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the residents of [company location] and its surrounding areas. The area it will serve is populated mostly by moderate to affluent people; as a result, they have the means to pay for higher quality service.

Customer Segmentation

The Company will primarily target the following three customer segments:

  • High-Income Individuals: The Company will attract people with high-incomes who are conscious about fashion trends and have the disposable income to spend on tattoos.
  • Young People: The town has a large population of active young people who seek tattoo services. There are multiple high schools and colleges located in the surrounding area. According to a study published in the U.S. National Library of Medicine, 69 percent of students polled obtain a tattoo and/or body piercing between the ages of 18 and 22 while in college.
  • Celebrities / Public Figures: The Company will also reach out to a number of celebrities and public figures who use tattoos as a means of self-expression. Some famous figures have ink that’s inspired by their past or to pay tribute to a loved one, making the body art very meaningful to the individual. [Company name] can anticipate a significant increase in business as a result of such public figures’ tattoo service needs.

V. Competitive Analysis

Direct & indirect competitors.

Tattoo Art Tattoo Art is one of the popular tattoo shops in town and has been in business for xx years. Tattoo Art offers a wide array of services that one would expect from a tattoo shop. Besides offering tattoo services, Tattoo Art also offers body piercing services. The belief that customer satisfaction is as important as their products and services has helped Tattoo Art garner a vast base of customers, which continues to grow by the day. Tattoo Art generally has low and medium-priced options for each type of tattoo design. However, they do not provide at least 50% of the high-end tattoo styles that [Company Name] plans to carry.

Body Ink Body Ink provides its customers with thousands of tattoos and tattoo designs that they can browse from the comfort of their homes. Customers are able to browse through their vast database of tattoos and tattoo designs from one central location. Body Ink categorizes designs to make it easy to find what its customers are looking for. However, Body Ink’s search result layout is sensory overloaded as all the images load, and it feels like minimal organization.

Classic Tattoo Classic Tattoo was established in [xx]. It has a solid reputation for treating its clients right. Classic Tattoo’s current location is in [location], which is filled with restaurants, pubs, salons, and barbershops. Classic Tattoo caters to a high-end clientele looking to be tattooed by innovative artists in a more serene setting than that of the normal bustling tattoo shop.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Management: The Company’s management team has xx years of business and marketing experience that allows them to market and serve customers in an improved and sophisticated manner than the competitors.
  • Relationships: Having lived in the community for xx years, [Founder’s Name] knows all of the local leaders, newspapers, and other influencers. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
  • Great service at an affordable price: The complete array of tattoo services offered by [Company Name] nearly equals the most premium positioned competitor, [Competitor Name]. However, [Company Name] will offer these services at a much more affordable price.
  • Location: [Company Name]’s location is near the center of town, giving the company access to people going to and leaving the colleges, clubs, bars, and passersby shopping in the city.

VI. Marketing Plan

The [company name] brand.

[Company name] seeks to position itself as a respectable, upper-middle-market competitor in the tattoo industry. Customers can expect to receive professional tattoo services from skilled tattoo artists for a price somewhere between discount chains and luxury establishments. The [Company Name] brand will focus on the company’s unique value proposition:

  • Offering a wide collection of tattoos designed for men and women
  • Convenient location
  • Comfortable, customer-focused environment
  • Moderate price point
  • Providing excellent customer service

Promotions Strategy

[Company Name] expects its target market to be residents living within a 5-mile radius of the location. The Company’s promotions strategy to reach the audience includes:

Pre-Opening Events Before opening the tattoo shop, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz, and awareness for [Company Name] in the area.

Advertisement Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its products in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Public Relations [Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its offerings in various media outlets like newspapers, podcasts, television stations, radio shows, etc.

Local Publications [Company name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. It will run regular advertisements to maintain exposure to relevant markets. Community newspapers, college publications, fashion programs, and similar channels will be a major promotion effort.

Social Media Marketing Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content in terms of different tattoo designs and customer reviews that will increase audience awareness and loyalty. Engaging with prospective clients and business partners on social media platforms like Facebook, Instagram, Twitter and LinkedIn will also help understand changing customer needs.

Word of Mouth Marketing [Company name] will encourage word-of-mouth marketing from loyal and satisfied clients. The Company will use recommendations and word-of-mouth marketing to grow the customer base through the network of its existing customers. The Company will be incentivizing its existing customer base to encourage their friends to come and try their service for the first time.

Special Offers Offers and incentives are an excellent approach to assisting businesses in replenishing the churn in their customer base that they lose each year. The Company will introduce special offers to attract new consumers and encourage repeat purchases, which will be quite advantageous in the long run.

Pricing Strategy

Pricing strategy is one of the most important functions that any business can plan for attracting customers. Prices are a foundational element of a company’s revenues—if managed carefully, they can generate high profits.

[Company Name]’s pricing will be moderate, so customers feel they receive great value when availing of the tattoo service. The customer can expect to receive quality tattoo services for a more affordable price than what they pay at an ultra-premium tattoo shop.

VII. Operations Plan

Functional roles.

[Company name] will carry out its day-to-day operations primarily on an appointment basis. Walk-in clients will be served by the earliest available specialist, but priority will be given to clients who booked an appointment prior. In the meantime, the waiting customers can engage themselves in the waiting area, which features television, current popular magazines, and the latest tattoo designs.

To execute on [Company Name]’s business model, the company needs to perform several functions, including the following:

Service Functions

  • Tattoo artists
  • Maintenance personnel
  • Receptionist

Administrative Functions

  • General & administrative functions including legal, marketing, bookkeeping, etc.
  • Inventory management
  • Hiring and training staff

VIII. Management Team

Management team members.

[Company Name] is led by [Founder’s Name], who has been in the tattoo business for xx years. While [Founder] has never run a tattoo store himself, he has extensive experience providing tattoo services and working in major tattoo studios for the past xx years. As such, [Founder] has an in-depth knowledge of the tattoo business, including:

  • Graphic design, illustration, digital arts
  • Art history
  • The essentials of health and hygiene

[Founder] also has personal relationships with highly skilled tattoo artists across the community.

[Founder] graduated from the University of ABC where he majored in Arts.

Hiring Plan

[Founder] will serve as the store manager. In order to launch the tattoo shop, the company will need to hire the following personnel:

  • Tattoo artist [Number]
  • Receptionist [Number]
  • Operations Manager

As dictated by demand and operational maturity, [Founder] will consider hiring the following personnel:

  • Additional tattoo artists
  • Assistant manager for helping with day-to-day operations

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come from the tattoo services rendered to its customers. The major costs for the company will be salaries of the staff as tattoo artists are paid through a combination of salaries and commission, rewarding them for performance and making specialists an active part in business retention and development. In the initial years, the company’s marketing spend will be high, as it establishes itself in the market.

Capital Requirements and Use of Funds

Key assumptions.

  5 Year Annual Income Statement

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Tattoo Shop Business Plan Template

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What You Get

  • A compelling & detailed pre-written Tattoo Shop business plan template in WORD
  • A full & automatic Tattoo Shop financial plan spreadsheet in EXCEL you can easily customize
  • Customized text tailored to the Tattoo & Piercing business
  • The ability to paste advanced charts and tables within a click
  • No accounting or specialized financial knowledge needed
  • A truly low-cost solution saving you time and money

Tattoo Shop Business Plan Template Description

Tattoo shop business plan with financials

Our ready-made tattoo shop business plan package is your most cost-effective solution in case you need to write a business plan for your upcoming tattoo and piercing shop. It includes a pre-written business plan in Word and an automatic financial plan spreadsheet in Excel tailored to the tattoo and piercing service industry. You can easily customize these documents, no advanced financial or business expertise is required. In case you need to pitch your tattoo shop project to prospective investors, this business plan package is your ideal solution saving you tons of time and money. Check below the full description.  

tattoo shop business plan template

Tattoo Shop Business Plan Document in Word

Our ready-made Tattoo Shop business plan template is in Word format and includes 23 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your Tattoo Shop project. Each section and sub-section offers you a sample text that you can easily customize to make your business plan unique. Below is a small extract of your tattoo shop business plan in Word.

Tattoo shop business plan template in Word

Tattoo Shop Financial Plan in Excel

Our pre-populated tattoo shop financial model is in Excel format and includes multiples worksheets. You can easily edit the spreadsheet’s inputs including changing costs and revenue assumptions to generate detailed pro-forma financial forecasts including P&L, Cash flows and Balance Sheets. Below is a small sample of your tattoo shop financial plan in Excel.

Tattoo shop financial plan spreadsheet in Excel

The Benefits of Creating a Business Plan for your Tattoo Shop

Defining your business goals: A well-written tattoo shop business plan can help you identify and articulate your long-term and short-term business goals, which can provide you with a clear direction and help you focus on achieving those goals.

Identifying your target market: By researching your target market, you can gain insight into your customers’ needs and preferences, which can help you create a marketing strategy that resonates with them.

Managing financial resources: A financial plan can help you identify your tattoo shop’s start-up costs, anticipated revenue, and other expenses. This allows you to understand your financial needs and helps you allocate resources appropriately.

Securing financing: A solid business plan and financial plan can increase your chances of securing financing from lenders or investors, who will want to see evidence that your tattoo shop has a sound business strategy and accurate financial projections.

Tracking progress: Thanks to a robust business plan, you can track your progress and make adjustments as necessary to ensure that your tattoo shop project remains on track to achieve its objectives.

Minimizing risk: Finally, by conducting research and analyzing your market and competition, you can identify potential risks and challenges and develop strategies to mitigate them.

This Ready-Made Tattoo Shop Business Plan is For

  • Tattoo artists wishing to start their own tattoo shop
  • Aspiring Tattoo shop owners who want to create a business plan fast and easy
  • Tattoo and piercing artists who wish to pitch their project to investors
  • Business people who wish to better understand the potential of the opportunity

Immediate Delivery by Email

  • Once you complete the order, you will receive an email with links to download your documents
  • Your order will contain the full pre-written business plan in Word
  • Your order will contain the full customizable financial model in Excel

Your Tattoo Shop Business Plan Content

Executive Summary:  Our Tattoo Shop business plan template starts with a compelling Executive Summary. This key section is very important as it summarizes in 1 page your Tattoo Shop concept. It will introduce your business model, the key people behind the project as well as the unique selling proposition offered by your Tattoo Shop.

The Problem Opportunity:  Next, your ready-made Tattoo Shop business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your Tattoo Shop business. These can include issues such as lack of a particular type of tattoo service providers in a certain location, low or average quality of service offered by existing players, undifferentiated offering by current actors in the market…etc.

The Solution:  This section explains how your Tattoo Shop will take advantage of the current problems in the market and will detail your unique solutions.

Mission & Vision:  Your mission will explain in a couple of sentences your Tattoo Shop’s value-adding objectives. In other words, it will summarize your unique value proposition and will explain how you are different than the competition. Your vision will explain the long-term plans for your Tattoo Shop concept. Are you planning to start with one branch today and expand to a multi-branch business model? Are you looking to transform your Tattoo Shop business into a franchise model?…etc.

Business Model:  This section details your Tattoo Shop concept using the business model canvas method. In a visually appealing table, we will detail your Tattoo Shop’s key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services:  Next, we will talk in detail about your various services. We will describe your tattooing, tattoo cover-up and removal, piercing and other services. We will also provide information about your pricing and average order values.

Market Analysis:  This important section describes the various market statistics and consumer trends in the Tattoo service industry and explains how they support your own tattoo shop concept. The purpose of this section is to show that the market conditions are favorable for launching your new Tattoo Shop.

Global Market Trends:  In this sub-section of the market analysis, we will discuss the latest global market trends in the Tattoo service industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends:  This sub-section explains the local market trends that are relevant to your specific Tattoo Shop business. It includes a market sizing section that estimates the total addressed market.

Target Customers:  In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis:  We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages:  After looking at the competitive landscape, we will then show how your Tattoo Shop is differentiating itself from the competition through a number of key advantages.

SWOT Analysis:  This section features a 4-quadrant table with explanations about how your Tattoo Shop intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan : This chapter provides detailed information about your go-to-market strategy.

Branding & Awareness:  We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition:  We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Operating Plan:  This chapter provides information about your Tattoo Shop’s opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team:  It is very important to present the key people behind your Tattoo Shop project and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan:  No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones:  To be able to launch and execute your Tattoo Shop project, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan:  Without a robust financial plan, your Tattoo Shop business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this section and the following sub-sections will be provided by the dynamic Excel financial model accompanying your Tattoo Shop business plan.

Projected Revenue:  This module shows your Tattoo Shop’s revenue projections over the next three years.

Projected Profit and Loss:  This module shows your Tattoo Shop’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your Tattoo Shop’s revenue is converted into a net profit.

Projected Cash Flows:  This module shows your Tattoo Shop’s cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your Tattoo Shop will generate from its day-to-day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet : This module shows your Tattoo Shop’s balance sheet projections over the next three years. The balance sheet will provide a summary of your Tattoo Shop’s short-term and long-term assets in addition to your short term and long term liabilities and capital.

Profitability Analysis:  In this section, we will provide information about your gross margin, net margin and discuss the profitability of your Tattoo Shop.

Funding Requirement:  This module states the amount of funding your need to be able to comfortably launch your Tattoo Shop. It also describes the planned allocation of the funds between Opex and Capex.

Conclusion : Finally, we will conclude your business plan by recapitulating the key points that make your Tattoo Shop project compelling and reiterate the rationale behind your business opportunity.

Why Use our Ready-Made Tattoo Shop Business Plan?

  • Speed & Convenience:  Once you complete your order, you will receive the Tattoo Shop business plan directly in your mailbox. Since it is already pre-written with fully customizable financials, you will only need to spend a couple of hours to edit it and adapt it to your own tattoo shop project.
  • High Quality:  Your Tattoo Shop business plan has been written by our professional team of business plan writers and experts from the tattoo and piercing industry. You will receive a professional Tattoo Shop business plan template ideal for presenting to potential investors or banks.
  • Low-Cost:  Our pre-written business plan template is the most cost-effective solution in case you need to build a solid and professional Tattoo Shop business plan. We are confident you will save hundreds if not thousands of dollars by ordering our premium business plan compared to hiring a consultant or subscribing to complicated and expensive software.

If you have any question regarding our ready-made Tattoo Shop business plan package,  do not hesitate to contact us , we are here to help.

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Tattoo Salon Business Plan Template

JUN.20, 2018

Tatoo Salon Business Plan Template

Do you want to start tattoo shop business?

Do you want to open tattoo shop ? Well, according to a report by Pew Research Center, 36 percent of Americans aged 18-25 have at least one tattoo. In other words, we can say that more than one-third of America’s young adults have tattoos! So, it will be safe to say that you’ll never run out of customers by starting a tattoo shop business provided that you plan and market it successfully.

Although this business yields immense profit yet its startup isn’t easy. Obtaining a license for it is very difficult and secondly, a lot of machinery and medical equipment is needed along with experienced tattoo artists. That’s why, before you move on to starting this business, you will have to prepare a comprehensive business plan which will not only help you acquire a license for it but will also serve as the basis of your company’s future operations. In case you don’t know how to write a business plan , you can take help from this sample business plan of a tattoo shop business startup named ‘Jerry’s Tattoo Studio’.

Executive Summary

2.1 the business.

Jerry’s Tattoo Studio will be a licensed and registered tattoo studio which will provide customized tattooing, body piercing and tattoo maintenance and removal services. The business will be based in downtown Chicago which is an ideal location for starting a tattoo shop .

2.2 Management

Jerry’s Tattoo Studio is a sole proprietorship owned by Jerry Tim. Jerry is a passionate tattoo designer who has been in this industry for more than 10 years. The company’s main management framework comprises of sales executives and tattoo artists.

2.3 Customers

Our customers include the young adults, adults, and celebrities based in Chicago. We will offer them a variety of tattoo designs as per their requirements.

2.4 Business Target

Our business targets to be achieved within next three years are as follows:

Tattoo Business Plan - 3 Years Profit Forecsat

Company Summary

3.1 company owner.

Jerry’s Tattoo Studio is a sole proprietorship owned by Jerry Tim. Jerry is a passionate tattoo designer who has been associated with tattoo industry for more than 10 years. Jerry is well aware of all health regulations related to this precarious work and has also taken a course on ‘Bloodborne Pathogens and Cross-Contamination Prevention’ from the Toronto Tattoo School.

3.2 Why the Business is being started

Jerry is passionate about tattoo designing and is known for creating exceptionally realistic tattoos. Tattooing is what he is made for and, being experienced in this industry, he knows how to open a tattoo shop . In addition to that, he aims to make profits in this industry by providing unparalleled tattooing services.

3.3 How the Business will be started

Jerry’s Tattoo Studio will be started in downtown Chicago in a leased location which was previously used by an IT agency. The facility features an open reception space, a small office space, a waiting room, a sterilization space, three tattoo stations and a bathroom. In addition to the usual inventory, the company will procure tattoo station equipment (2 tattoo chairs, lights, mirrors, tool box, trash bins, sharps container), sterilization room equipment (autoclave,  ultrasonic unit, sterilization pouches), waiting area furniture (sofa seats, coffee table, 2 flash art binders), reception area items (a reception desk, cash register, laptop, credit card reader, phones), office equipment (phone, printer, scanner, photocopier), a digital camera, a sound system as well as tattooing supplies (sterilizers, disinfectants, antiseptics, ointments, paper products, towels, gloves, linens, thermofax, skin scribes and stencil paper). The financial experts have forecasted following costs for opening a tattoo shop :

Tattoo Business Plan - Startup Cost

The detailed start-up requirements are given below:

Services for customers

Before starting a tattoo shop business , you must decide what kinds of services will you offer to your customers. There are more than 35,000 tattoo parlors open in the United States and for surviving in such competitive environment, you need to offer all those services which are offered by them. If you are offering more services than it will be a big competitive advantage for you. But, in any case, you need to decide your services before you plan to open a tattoo shop .

Jerry’s Tattoo Studio will be a licensed and registered tattoo studio which will provide following services to its customers:

  • Customized Tattoos: Our primary service includes designing of customized tattoos. Customers can either provide a picture of what they want or can just communicate their requirements. They can also choose a design from the set of our tattoo designs comprising of traditional, neo-traditional, realistic, watercolor, Japanese, tribal and blackwork tattoos.
  • Body Piercings: A body piercing is a piercing or puncture made in the body by a needle for the purpose of inserting a piece of jewelry in the hole. Commonly pierced body parts are the ears, nose, and the belly button while there are also oral piercings which include the piercing of lip, cheek, and tongue. We will offer high-quality piercing services following all safety regulations.
  • Tattoo Aftercare: We will provide tattoo aftercare and tattoo maintenance services and will also provide consultation and advice on how to take care of tattoos.
  • Laser Tattoo Removal: We will also provide laser tattoo removal services for removing the permanent tattoos from the bodies of our customers.

Our customers can make a reservation with us by visiting our shop or through our official website. They can also choose a design from the set of tattoos displayed on our website.

Marketing Analysis of tattoo shop business

The most important component of an effective tattoo shop business plan is its accurate marketing analysis and a good tattoo business plan  can only be developed after this stage. If you are starting on a smaller scale, you can do marketing analysis yourself by taking help from this tattoo business plan template or any other tattoo shop business plan free  available online. If you are starting on a larger scale, it is always best to seek the counsel of marketing experts for developing a good tattoo parlor business plan .

The success or failure of a business totally depends upon its marketing strategy which can only be developed on the basis of accurate marketing analysis. Therefore, it must be considered before you think about how to start a tattoo business plan .

5.1 Market Trends

The tattoo industry adds $722 million every year in revenue to the United States and the industry is currently growing at the rate of 9.8 percent. There are more than 35,000 registered open tattoo shops  which employ more than 54,000 people. However, a unique thing about this industry is that there is no tattoo studio which possesses a lion share in the market. The tattoo industry is the sixth fastest-growing retail business in the United States and more than one-third of America’s young adults (aged 18-25) have tattoos. In short, tattoo industry has a lot of potential and can be immensely profitable provided that you plan your business successfully.

5.2 Marketing Segmentation

Our target market is the residential community based in Chicago. The community consists of people from varying backgrounds, most of which are financially stable. As per the population distribution, 40.4% of population live singly, 18.9% are females with no husband, 35.1% are married couples who are living together and 28.8% population has children under the age of 18 living with them. The median for a household income in the city was $38,625 in 2000, and the median family income was $46,748.

It is very important to analyze the market segmentation of your future customers before starting a tattoo business plan because a successful and efficient marketing strategy for business can only be developed after we completely know our potential customers. Our experts have identified the following type of target audience which can become our future consumers:

Tattoo Business Plan - Marketing Segmentation

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Young Adults: Our first target group will be the young adults between 18 and 25 years of age. According to a report by Pew Research Center, 36 percent of Americans aged 18-25 have at least one tattoo. This target group will have the biggest contribution to our revenue so our marketing strategy will be specially built to attract the young adults in Chicago.

5.2.2 Adults: Our second target group comprises of adults aged above 25 years. These adults also have tattoos but their number is comparatively less than the young adults.

5.2.3 Celebrities: The third target group comprises of celebrities such as actors, public figures, and sportsmen and women. This target group contains all important customers so it will be directly dealt by Jerry himself.

The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our main business targets to be achieved as milestones over the course of next three years are as follows:

  • To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
  • To balance the initial cost of the startup with earned profits by the end of the first year

5.4 Product Pricing

After considering the market demands and the competitive environment, we have priced our tattooing services 5 percent cheaper than that of our competitors. There is no fixed price for tattooing and the prices depend on the type of tattoo and the number of hours required to work on that. The base price will start from $75 and the hourly rate of the session will depend on the tattoo type.

After identifying the market trends, market demand, and the potential customers of the startup, the next step is to define an effective strategy to attract the potential customers. Like marketing analysis, sales strategy is also an important component and must be properly developed before thinking about how to open a tattoo shop .

6.1 Competitive Analysis

Our biggest competitive advantage will be the quality of our tattoos which will also be attractive and eye-catching. In addition to that, our second biggest competitive advantage will be our exceptional customer service. We will make sure that our customers get the best tattoo which suits their personalities. We will work with customers to search for designs that will look perfect on them. Our location is also one of our biggest competitive advantages since we will be based in downtown which is considered an ideal location to start a tattoo business .

6.2 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.

  • We will emphasize on our search engine marketing efforts to ensure a strong web presence.
  • We will get featured in the local news or on a certain website by a popular blogger to increase our popularity.
  • We will advertise our tattoo shop in magazines, newspapers, TV stations, and social media.
  • We will offer a 5% discount on our services for the first month of our launch.

6.3 Sales Monthly

Tattoo Business Plan - Sales Monthly

6.4 Sales Yearly

Tattoo Business Plan - Sales Yearly

6.5 Sales Forecast

Tattoo Business Plan - Unit Sales

Personnel plan

Personnel plan is also an important component of a good business plan for a tattoo shop  so make sure to duly consider it before thinking about how to start a tattoo shop business plan. The personnel plan of our company is as follows.

7.1 Company Staff

Jerry will act as the General Manager of the company and will initially hire following people:

  • 1 Accountant for maintaining financial and other records
  • 2 Sales Executives responsible for marketing and discovering new ventures
  • 3 Tattoo Artists for tattooing the customers
  • 3 Assistants for helping with day-to-day operations
  • 1 Technical Assistant for managing the company’s official website and social media pages
  • 2 Customer Representatives for interacting with customers and recording their orders

All the employees will be hired by following strict testing procedures and will also be trained before onboarding.

7.2 Average Salary of Employees

The following table shows the forecasted data about the salaries of the employees for the next three years. These salaries are just an estimate and are also expected to deviate but the overall expenses will be more or less the same.

Financial Plan

The financial plan covers all the expenses needed for the startup so you must develop it before you think about how to open tattoo shop . The financial plan should craft a detailed map about the cost of inventory, payroll, equipment, rent, and utilities needed for the startup and how these costs will be covered by the earned profits. It is recommended that you hire a financial expert for guiding you through all financial aspects needed to start a tattoo business .

8.1 Important Assumptions

8.2 brake-even analysis.

Tattoo Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Tattoo Business Plan - Profit Monthly

8.3.2 Profit Yearly

Tattoo Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

Tattoo Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Tattoo Business Plan - Gross Margin Yearly

8.4 Projected Cash Flow

Tattoo Business Plan - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Tattoo Shop Business Plan Sample in pdf

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Business Analysis Blog

How to do a MoSCoW Analysis and prioritise requirements in a complex environment?

tattoo shop business plan template

How to do a MoSCoW Analysis and prioritise requirements effectively in a complex environment?

As a Business Analyst, the question of how to prioritise requirements may seem like an easy question to answer but it can also be wrought with a variety of complications and interesting complexities. Once you have overcome these potential complexities which can come with requirements prioritisation, the most relevant Business Analysis technique to apply is what is known as the MoSCoW Analysis.

This blog article will cover both how to apply the MoSCoW Analysis for requirements prioritisation as well as the considerations and complexities for a Business Analyst to understand about their environment before attempting to prioritise requirements.

So let’s start by talking about some of these complexities that can face a Business Analyst when it comes to requirements prioritisation.

#1: Different perspectives on what is important

tattoo shop business plan template

#2: Lack of leadership

This factor walks hand in hand with the previous factor (and is most likely the cause of it!) where people have different perspectives on what takes priority. A lack of leadership in the project or initiative team causes confusion around what is important and this is when people will end up providing their own perspective around priorities rather than following business priorities or guidelines. This causes problems in various ways and can put the Business Analyst in a very awkward position. Sometimes this lack of leadership can mean that a stronger or more senior stakeholder might get the requirements prioritised according to his/her team’s preferences due to his/her position and level of influence in the organisation rather than it being the true priorities for the good of the organisation. This leads to requirement priorities which is not necessarily being implemented in the most valuable or efficient manner and consequently reflects badly on the project as a whole.

It is imperative for a Business Analyst to receive clear direction from their project manager or project steering committee about what are the clear business objectives (with their relative priorities outlined) that requirements must deliver against so that the Business Analyst can use these business objective priorities to guide the conversations when requirement prioritisation activities take place.

#3: Not prioritising requirements

In some organisations or projects there is simply no formal and explicit effort undertaken to prioritise requirements at all. This doesn’t mean requirements are not in some sort of priority, it simply means that the requirements are not prioritised in a structured and collaborative way. This type of approach can cause problems when expectations are not managed about what will be delivered by when but it can also be that prioritising the requirements are very clear cut in a particular type of project and hence this informal way works in those circumstances. So although the Business Analyst must be very careful when choosing to not formally go through a requirements prioritisation activity, it can be the most logical and suitable approach for certain types of projects.

#4: Priority levels are not well defined

The last complexity or consideration for the Business Analyst to pay careful attention to before embarking on requirements prioritisation activities are simply the definition of the priority levels and what each priority means. Many organisations have adopted a method or set of priority levels which they are used to using without it necessarily being the most effective way to prioritise.

tattoo shop business plan template

So now that we have discussed some of the common complexities in projects and organisations that make requirements prioritisation somewhat tricky for the Business Analyst lets now look at the MoSCoW Analysis technique and how best it can be applied.

The MoSCoW Analysis Technique

The MoSCoW Analysis is a very common and effective requirements prioritisation technique because it allows not only for three clear priority levels but also covers the requirements that will end up not being included in the currently delivery or project at all. This works very well because it allows people to explicitly agree the different priorities including the requirements, which will be excluded or referred to a future release.

Let’s have a look at how this prioritization technique works:

MoSCoW is an acronym.

M = Must ‘Must’ level requirements are those requirements which will definitely be included to be delivered. There is no negotiation around whether they will be delivered and are considered mandatory requirements.

S = Should ‘Should’ level requirements are those requirements which should be included if at all possible. If the project have capacity and time and it will not jeopardise any of the “Must” requirements, then these requirements should be delivered or included in whatever the prioritisation is done for.

C = Could The ‘Could’ level requirements are the requirements which could be included if it doesn’t have any impact on any of the ‘Should’ or ‘Must’ requirements.

W = Won’t The ‘Won’t’ level requirements tend to be the requirements which will not be included to be delivered or implemented this time but are requirements that would be favoured for a future delivery or implementation.

In Conclusion

As a final point to make, it is important that although the Business Analyst uses a best practice requirements technique , the outlined complexities listed here should be addressed as much as possible prior to embarking on a requirements prioritization activity to ensure a successful and accurate outcome.

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IMAGES

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  2. Tattoo Studio Business Plan Template in 2021

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  3. Tattoo Parlor Business Plan

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  4. Tattoo Studio Business Plan Template Sample Pages

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  6. TATTOO SHOP BUSINESS PLAN

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VIDEO

  1. Beginner Tattoo Business Plan

  2. How to Start a Tattoo Supplies Shop Online ( Step by Step )

  3. Tattoo Business 005: How to open a tattoo shop and get it off the ground

  4. Effective Marketing Strategies for Tattoo Shops

  5. How To Create A Business Card For Tattoo Artists

  6. Re-Investing into your Tattoo Business

COMMENTS

  1. Tattoo Shop Business Plan Template & Guide [Updated 2024]

    Written by Dave Lavinsky Tattoo Shop Business Plan Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their tattoo shops. We have the experience, resources, and knowledge to help you create a great business plan.

  2. Tattoo Shop Business Plan Template (2023)

    Below is a template to help you create each section of your Tattoo Shop business plan. Executive Summary Business Overview Wild Ink is a startup tattoo shop business located in Sturgis, North Dakota.

  3. How to Start a Tattoo Shop

    Learn the keys to launching a successful tattoo shop, including how to choose a name, develop a business plan, choose a legal structure, secure funding and more. Download Growthink's Ultimate Business Plan Template to complete your plan in hours.

  4. Tattoo Shop Business Plan Sample

    Fortunately, we've got you covered! In this article, we'll provide you with all the information you need to successfully establish and manage your own tattoo parlor, from creating a solid business plan to navigating legal requirements. Don't miss out on this chance to turn your dreams into reality!

  5. Tattoo Parlor Business Plan Example

    Create your own business plan Objectives Tablature Tattoo will meet the following objectives over its first three years of operation: Reach annual revenues of approximately $330,000 in year three Successfully create 5446 tattoos over three years

  6. Tattoo Shop Business Plan Template (2024)

    Fill in the blanks - Outline Financial Tables Download Template Learn more How to Write a Tattoo Shop Business Plan? Writing a tattoo shop business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary

  7. Tattoo Business Plan

    Business Plan: Tattoo Haven Studio. Using Tattoo Haven Studio as our brand name, here is an example of a template for your tattoo studio: 1. Executive Summary. Tattoo Haven Studio is a premium tattoo establishment that aims to provide high-quality tattoo artistry in a safe, welcoming, and creative environment.

  8. How To Write A Tattoo Shop Business Plan in 2024

    A tattoo shop financial plan should include: A detailed analysis of your expenses (both at startup and recurring ones) A breakdown of your projected cash flow (you can update this with a cash flow statement once you've been in operation for a few months) Profit and loss projections. Your break even point.

  9. Tattoo Shop Business Plan Template (Free)

    Here is a free business plan sample for a tattoo shop business January 29, 2024 If the buzz of the tattoo machine is music to your ears and you're passionate about turning art into a thriving business, this is your starting line. In the paragraphs below, we will unveil a comprehensive business plan sample tailored for a tattoo shop.

  10. Tattoo Studio Business Plan Template & Guidebook

    How to Write a Tattoo Studio Business Plan in 7 Steps: 1. Describe the Purpose of Your Tattoo Studio Business. The first step to writing your business plan is to describe the purpose of your tattoo studio business. This includes describing why you are starting this type of business, and what problems it will solve for customers.

  11. Tattoo Parlor Business Plan PDF Example

    Strategy SWOT. First, conduct a SWOT analysis for the tattoo parlor, highlighting Strengths (such as highly skilled tattoo artists and a unique range of artistic styles), Weaknesses (including potential high overhead costs or intense competition in the area), Opportunities (for example, a growing acceptance and interest in tattoos as a mainstream form of self-expression), and Threats (such as ...

  12. Tattoo shop business plan template + PDF

    This article presents a comprehensive business plan template tailored for tattoo shops. It's crucial to note that all names and financial figures in this sample are fictional and serve solely as examples.

  13. Tattoo Shop Business Plan [Sample Template]

    A Sample Tattoo Shop Business Plan Template 1. Industry Overview The Tattoo Artists Studio industry comprises of businesses that primarily provides tattoo services by injecting ink under the skin and permanently altering the coloration of the skin.

  14. How to Write Tattoo Shop Business Plan? Guide & Template

    In the vibrant world of body art, a Tattoo Shop Business Plan is the compass that guides entrepreneurs through the maze of inks, needles, and creativity. From outlining your artistic vision to…

  15. Opening a Tattoo Shop Business from Scratch: A 12 Step Checklist

    $169.00 $99.00 Get Template Set Up A Financial Model A financial model is essential for any business, and a tattoo shop is no exception. Creating a financial model is an important step in setting up a successful tattoo shop business, as it will help to predict and manage cash flows, income statements, balance sheets, and break-even points.

  16. Tattoo Shop Business Plan Template [Updated 2024]

    The following Tattoo Shop business plan template gives you the key elements to include in a winning Tattoo Shop business plan. You can download our Business Plan Template (including a full, customizable financial model) to your computer here. Tattoo Shop Business Plan Template I. Executive Summary

  17. Tattoo Shop Business Plan Template

    Our ready-made Tattoo Shop business plan template is in Word format and includes 23 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your Tattoo Shop project. Each section and sub-section offers you a sample text that you can easily customize to make your ...

  18. Tattoo Salon Business Plan Template [UPD 2024]

    Tattoo Salon Business Plan Template ( 10 votes, average: 3.10 out of 5) Article Art & Crafts Business Plans Beauty Business Plans Business Plan Templates Salon Business plans Table of Content Do you want to start tattoo shop business? Do you want to open tattoo shop ?

  19. TATTOO SHOP BUSINESS PLAN

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