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Freelance graphic design pricing: How to set profitable rates for your services

Establishing the correct rates for your freelance design work is an essential part of the freelancing process. However, many freelancers struggle with setting a price that pays well without pricing themselves out of jobs, especially those working primarily with small businesses and startups.

Understanding the average freelance graphic design rates and what factors impact these rates helps establish pricing for your design work. 

Use this freelance graphic design pricing guide as a starting point for setting your rates.

Factors that impact graphic design rates for freelancers

Before we get into the pricing for projects and average freelance rates, let's talk about the factors that may affect your rates as a graphic designer. Understanding the different elements that impact your pricing will help you develop a pricing strategy for your graphic design work.

Experience level

Experience level has perhaps the most significant impact on graphic design rates for freelancers. Those new to graphic design and still working to build a portfolio shouldn’t charge as much as someone who has a decade of experience. 

However, new freelancers who have not taken on contract work before but have years of experience in, let’s say, an in-house agency role can still be able to charge higher rates based on their skill level.

Project scope

Another factor to consider is the scope of each graphic design project. For projects that take less time or are straightforward, you can price at a lower rate than those that are more complex or take longer to complete. 

For instance, a project that requires strategy, client meetings, and several rounds of revisions can be priced higher than a project that involves simply completing a few design deliverables like a logo or PDF.

Whether you set a flat rate or hourly rate, you'll consider project scope when setting the design price.

Value of the project

Many experienced freelance graphic designers prefer to charge based on value , not on time. This is because experienced professionals often become faster over time, decreasing the number of hours they spend on a project. 

Pricing by value ensures that the company pays their freelance designer for their skill set and talent (and how these help the company make money) instead of just their time. 

An example of this would be charging more for a sales page design than social media graphics. While both may be important to the business owner, they are likely to gain more value from the sales page as it directly ties to new revenue.

Expenses and overhead

Another factor to consider when setting prices for your freelance graphic design services is any business expenses or overhead. Consider any costs directly related to the project, such as design software or hiring another freelance designer to help with some of the deliverables on a large project.

Beyond the project-related expenses, consider general overhead. For example, freelancers have to pay for their health insurance and office space. Factor these costs into your project or hourly rate.

Freelance graphic designer sits at his desk

Pricing your projects: Hourly vs. per-project rate

The most common pricing structures in the freelance graphic design world are hourly and fixed/flat rate fees. Both have their advantages and disadvantages. 

You may even find that you charge an hourly rate for one type of project while you price others per project. For example, you may charge an hourly rate for web design work, while you might charge a fixed rate for logo design.

Hourly rates

Here are some of the pros and cons of hourly pricing:

Project rates

Here are a few of the pros and cons of charging per project:

Try our perfect project proposal template for your next freelance graphic design project.​​

Hourly vs fixed price pros and cons

Freelance graphic design pricing guide (per project)

Let's take a look at the average freelance rates for graphic design services. 

Hourly rates: $25 - 150 per hour

Hourly graphic design rates vary based on experience and design specialty. Typically, more experienced graphic designers will charge between $65 to $150 per hour. In contrast, more entry-level freelance design rates range from $25 to $50 per hour .

Here are the average freelance graphic design rates by project:

Logo design: $100 - $5,000

Freelancer.com estimates that the average price for freelance logo design ranges between $100 and $5,000. While this may seem like a big, ambiguous range, it depends on the designer's experience and the type of brands they work with. 

Web design: <$1,000 - $15,000

For basic website design , Freelancer.com estimates the typical range as $1,000 or less to $15,000. Pricing depends on the complexity of the website and the services the designer offers. (Some web designers are also developers and copywriters, allowing them to charge more for the deliverable.)

Business card design: $100 - $2,500+

Eksposure estimates that business card design ranges from $100 on the low-end for a more simple design to $2,500+ for something more complex from an experienced designer.

Infographics: $100 - $2,000

An infographic can range from $100 to $2,000, depending on the designer's experience and the project scope. Infographic projects that require the designer to do research and write copy will cost more than just the design,

Ebook design: $200 - $2,500

Eksposure says ebook design prices vary from $200 for a short, simple opt-in asset to $2,500 for a longer, more complex ebook.

Illustrations: $90 - $465

Thumbtack estimates the national average cost for an illustration project ranges from $90- $465 based on the illustrator's skill level and experience and the project’s complexity.

When you should raise your graphic design rates

Money!

How do you know when it's time to raise your graphic design rates? 

Revisit your rates periodically and adjust them as you see fit based on the following factors:

You gain experience. As you gain experience over time and your skills become sharper, you'll be able to charge more for your services.

You educate yourself. If you take an online course or new design training, consider raising your rates to match your new proficiency level.

Your portfolio grows. As you complete more projects to put into your portfolio and gather testimonials from happy customers, you'll be able to justify higher rates to clients who are looking for proof of your quality work.

Demand for your services increases. When you start to become booked out months in advance, you should raise your rates as this is a sign that you are in high demand and can command higher rates.

You start to provide additional services. If you decide to add services to your offering that increase the value for your clients (like brand strategy or web development), you can charge premium rates.

Whatever you decide on for your freelance graphic design rates, you must believe that your work is worth the price you're charging. When you believe in your fees, you can easily sell them to potential clients. 

Use the pricing guide above as a starting point to ensure that you don't undercut yourself. Sometimes, knowing that your rates align with others on your same experience and skill level is enough to make you more confident in your pricing.

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Graphic Design Prices (2024) | Hourly Rates, Price List & Guide

graphic design pricing guide

Graphics designer rates can vary from $15 to $150 per hour , but the average cost to hire a freelance designer is $31.25 per hour . On average, hired graphic designers make from $32,000 to $77,000 annually .

If you are reading this then you must be diving into the graphic design world and don’t know how much you should be pricing yourself.

Or are you about to hire a graphic designer and not sure if he is not overcharging you?

That’s why…

I’ve pulled everything you need to know in this graphic design pricing guide .

You’ll find:

  • Average graphic design hourly rates
  • Freelance graphic designer rates
  • Graphic designer salaries by country
  • Graphic design flat-rate pricing sheet

and much more.

Table of Contents

Average Graphic Designer Hourly Rates

Freelance graphic design rates, prices of graphic design services you can get online, graphic design price list, how much do graphic designers make, average graphic designer salary.

average graphic designer hourly rates

Hourly rates of graphic designers can range from $15 to $150 depending on their experience level. The average cost to hire a freelance designer is $31.25 per hour .

When we are speaking about hired graphic design workers, the average hourly pay is 26$ per hour , according to ZipRecruiter (Oct 2020).

Keep in mind that:

  • Entry (or beginner) level is a low-end specialist – someone who is just entering the field and doesn’t have any experience.
  • Junior has an average level of knowledge and is someone who is beyond entry level and usually claimed to have between a few months to 3 years of experience.
  • Senior is a high-end specialist. He has 3-5+ years of experience, is one of those who is more in charge of the project and sit at a higher level. They also provide mentoring to junior graphic designers.

However, it’s quite difficult to determine the final cost of each designer because of factor diversity.

For example, user experience, video, or web designers usually earn more than banner or postcard designers.

Also, most designers have a degree in graphic design because some high-quality projects can be time-consuming and require a lot of knowledge and expertise.

There are situations when more than a few revisions are needed or there is a short deadline for the project. Advising the client and sometimes managing extra duties, such as copywriting, photo editing or other complexities should be considered extra pay.

On average, freelance graphic designers could charge from $13 to $150+ per hour.

freelance graphic design pricing

Based on the information at top freelance job sites, such as Upwork , Indeed , and PeoplePerHour , the average pricing for each level of a freelance designer is:

You can find lots of freelance graphic designers through online markets that charge as little as $13 per hour. However, professional graphic design services with high-quality results can cost around $100 to $150+ per hour.

In many cases, freelance graphic designers tend to charge per project. The cost of a project can range from $50 to $1000+ depending on the number of hours required to complete the whole task.

Amateur graphic designers usually have an online portfolio and sometimes have already sold some of their services to other clients. 

Still, they don’t have any professional graphic design education but offer much lower prices.

These are mostly part-time graphic designers with more than one year of experience and are well-educated in the field.

Sometimes they may be under the mentorship of a senior designer.

These full-time graphic designers are qualified, experienced, and educated not only at school but probably took some additional courses and have a very comprehensive portfolio.

Exclusive full-time graphic designers like these are of high interest to top press agencies and digital advertising companies. These graphic designers have years of experience and are famous across the industry.

When talking about pricing it’s necessary to understand this:

Don’t forget that freelancers have to pay taxes by themselves too. What is more, clients expect designers to have all the equipment, which includes not only computers but all the editing software such as Adobe Photoshop, Illustrator, CorelDRAW, and a bunch of others.

Here’s the average flat-rate graphic design pricing sheet:

Opposite to being a hired graphic designer, freelancers tend to count their pay hourly. 

But sometimes it can be useful to set your price for the whole project right away.

Here’s a situation:

You are an experienced graphic designer and have already done some great work before. It means you must be already familiar with the pricing because you know how much time you’ve spent on your projects before. So you can instantly set the price for the whole project. 

It’s simply an easier way to save up some time.

Some of the work could be print designing or brand attributes while others can include creating online websites or advertisement banners. 

How do prices for these individual projects differ?

Find out below.

Postcard Design Price

The price of making a design for a postcard or a flyer ranges from $75 (low) to $450+ (high) .

A custom-designed postcard can be made in 1-3 hours. Sometimes graphic designers provide more than one layout or design version.

Logo Design Price

If you are looking for something light and simple, the cost could be $100 – $200 .

But if you’re a part of some business and looking for long-lasting quality design, then it should cost at least $300 – $1300 .

You’ll likely want the most skilled, highly professional graphic design consultants and specialists for these projects since this work will shape your brand’s image.

Banner Design Price

Unless you are creating your banner with Canva , it‘s going to cost you more than $0.

Banners are usually made in several types of sizes. An average price for a single banner can vary between $50 (low) to $350 (high) and takes about 2 hours to make.

Infographic Design Price

An infographic can cost from $100 to $300 if it’s made by a freelance graphic designer. However, that doesn’t guarantee that it’s going to be very professional.

If you are hiring an agency, you can expect them to charge anywhere from $500 to $2000 per infographic. An infographic-based agency could charge even more.

Infographics are in high demand since users are more in need of visual content. As a matter of fact, infographics are the fourth most popular type of content marketing . But keep in mind that they require a lot of expertise and visual elements to make.

Business Card Design Price

The cost of designing a business card depends on your needs. 

There are various tools to make one for free. However, if you want something more professional, you will be charged around $100 for a simple one and around $1,000 for a high-quality business card design made by a professional graphic designer. If you decide to hire a design agency with a full-service team, the prices can increase up to $2,500+ . 

Catalog Design Price

Designing a catalog can cost around $125 to $300 per page .

The design process of a catalog can take from 5-7 days to 4-6 weeks depending on how many pages are involved in your catalog.

For example, a 32-page catalog can cost $4,000 to $9,600 .

Website Design Price

Website design has a significantly huge price range depending on site size, style, and other factors.

A basic website with a few pages can cost around $1,000 to $10,000 .

A site with a few hundred pages can cost $15,000 to $100,000 .

Ebook Design Price

Having your ebook manually arranged by a professional for digital can cost anywhere from $200 to $2,500 .

These prices can vary in different locations.

Source: SalaryExpert . These salaries are approximate and most of them were converted from foreign currencies into USD. Last checked in July 2022.

The 5 countries in terms of graphic designers’ yearly salaries are:

  • Switzerland
  • United States

average graphic designer annual salary in the us

Bureau of Labor Statistics showcased that the average annual wage for graphic designers in the USA in 2018 was $54,680 .

Below you can check the list of the top 10 paying states for their graphic designers:

graphic design project price list

A graphic designer’s salary is mostly based on experience and skill level. As we can see, it depends on the location as well.

The good news?

These are the wages of 2018.

Now we are seeing an increasing demand for more professional design in social media posts, website & UX design , and more. It means that the need for graphic designers is growing.

Graphic design rates can vary widely, with hourly rates ranging from $15 to $150 , but the average cost to hire a freelance designer is approximately $31.25 per hour .

Most designers start their career in a creative agency and then move to a bigger company or corporation to work with one single brand.

It’s crucial to understand how much you are worth as a graphic designer. Low prices can make you look inexperienced and unskilled.

On the contrary, prices that are too high could also scare away your potential customers. They could simply think that you are overcharging and they would look for a cheaper option.

Overall, the value often aligns with expertise and quality. Whether you’re a designer setting your rates or a client seeking services, you should be aiming to find the right balance between cost and creativity.

About The Author

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Karl Kinnel

1 thought on “graphic design prices (2024) | hourly rates, price list & guide”.

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LOVE the guide, and it’s very helpful – thank you!! Just a note (as I would want someone to do for me): in the first posted chart “Average Graphic Designer Hourly Rates” there’s a typo in “Skill Level” at the bottom… just needs the second ‘L.’ Best to you!! -J

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graphic design project price list

Graphic Design Price List (2023 Update)

Design is a priceless asset to your company. But let’s be honest, you want the numbers. How much do graphic design services cost? Let’s find out

Table of Contents

One of the first things that come to mind when outsourcing your design needs is budget. Between the graphic design services and types of outsourcing you can choose from, how do you put a number on things? And why is it so difficult to find a graphic design price list you can rely on? We’re here to help you understand how much you need to pay!

You are most likely thinking of outsourcing your graphic design needs if you're reading this. That’s a great choice! Most businesses who outsource do so as a way of reducing costs and accessing specific skills . And while there’s no shortage of design services providers, graphic design prices can be difficult to nail down. 

How do you establish a budget if you don’t know the pricing of something? A simple Google search will tell you that freelance graphic designer rates stand anywhere between $15 to $150 per hour. That’s a big ballpark we find ourselves in. 

This wide range of rates mainly has to do with all the factors in play. Like, does your designer run their own business? Or how many years of experience do they have? Will they need any specialized tools to complete your order? We could go on for a while. 

Not knowing upfront how much you should expect to pay, can pose a barrier to outsourcing graphic design. We’re not here to overcomplicate things; we want good design to be accessible. With this practical guide, you’ll learn how to price graphic design services.

How much do graphic designers charge?

As we’ve already mentioned there’s more than one way to outsource graphic design needs. And different design service providers come with different price tags.

Here are 3 of the most popular options to outsource graphic design, along with the usual prices.

graphic-edited.jpg

With the post-pandemic freelancer boom, it’s not very difficult to find a freelancer anymore. There are numerous platforms available with a wealth of options in experience, pricing, and skills. 

A freelancer is someone who works on their own and for multiple clients. A pro that comes with hiring a freelancer is that you can opt for someone specialized in a specific design service. 

The cons are that it usually takes time to vet your freelancer's work and pricing racks up if you have long-term work available. 

Additionally, due to the freelancer boom we mentioned earlier, it’s difficult to know whether you’re dealing with an actual designer. Many freelancers watched some YouTube videos on graphic design and called themselves a professional, without having any formal education. 

Upwork is one of the more popular platforms, and according to them , the average rate for a graphic designer is $25 per hour . 

That said, Upwork has had this same estimate for a few years now. According to ZipRecuriter ,  the hourly rate for US designers is $32, while Shillington Education found that the actual average Freelance graphic design rates on Upwork stand at around $45.

So, it’s best to expect to pay around $30-$35 per hour for freelance graphic design, in case you don’t want to end up working with a total beginner.

Design agency

A graphic design agency employs graphic designers with a range of experience and skills. This is often the most costly option since a premium service like this comes with a premium price. 

Agencies typically charge $50 per hour for junior designers and between $75 and $150 per hour for senior designers. If you want a more specific range, you can ask an agency for a quote, as most price their service per project. 

However, most people hire graphic design agencies for specific (and usually larger) projects, such as web design, social media marketing and design, big ad campaigns, etc. If this is the case, expect to pay several thousands of dollars for one of these projects. Sure, this oftentimes includes additional services such as content writing, SEO optimization, and web development. But nevertheless, hiring a design agency is rarely an affordable route to take.

In-house designer

Is your brand in dire need of graphic design daily? You might want to consider increasing your headcount by adding a creative professional to your team. Then you’ll have your own personal designer offering you graphic design help whenever you need it. 

Hiring someone full-time does come with a lot of responsibilities and costs. Especially if you don’t have enough design tasks to fill a workweek with, then costs won’t be viable in the long run. Moreover, you need to think about additional costs, such as paid annual and sick leave, administrative costs, taxes, etc. 

According to Indeed , the national average salary in the U.S. for a graphic designer is $56,599 per year . The National Bureau of Labor Statistics estimates even higher, at $64,500. 

Now, while this might be a budget-friendly solution for those who need graphic design services regularly, there’s another much more affordable way to get quality design at a flat monthly rate.

Subscription-based design services

Lastly, there is something called subscription-based design. You have a team of designers at your fingertips for a flat monthly fee. Submit various design requests, and a professional designer will work on them for you. 

This may not be the right choice if you only have one small project or are not entirely sure what you want yet. If you know what you want and need multiple designs, this is the most affordable option for your business. 

At ManyPixels, we offer three different plans , ranging from $549 to $1,199 per month . Our most exclusive plan is our Dedicated Designer plan, which comes with all the perks of an in-house designer, but without the hassle. No dreaded administrative overhead costs or paperwork!  

You can scale up or down in plans each month, depending on your needs. The flat fee will remain the same no matter how many requests you put in. Additionally, there is a 14-day money-back guarantee. 

Graphic design price list for common projects

Now that you know what services are available and who can help you, let’s look at graphic design pricing ranges for common design projects.

graphic design project price list

  • Logo : $200-$800
  • Visual identity : $100-$3000
  • Social media graphic package : $50-$650
  • Landing page : $600-$3000
  • Basic web design : $5000-$30,000
  • Business card : $50-$3000+
  • Brochure : $399-$2149
  • Illustration : $700-$1600
  • Infographic : $350-$1500

*Please note that these are estimates, and you may find rates beyond or below these ranges.

How to figure out graphic design pricing

We know what you’re thinking. Those are still some wide ranges we’re giving. Wonder why that is? Let’s look at the factors that play a role in the pricing of graphic design services.

  • Who you hire to do the job - If you outsource graphic design and it’s a one-off project, a freelancer is usually cheaper and a design agency more expensive.
  • How complex the project is - A static landing page with only a few elements will more likely be more affordable than a dynamic 6-page web design.
  • Your designer's experience - If your designer has been in the field for years, expect to pay more than when you’re working with someone fresh out of college.
  • Your designer’s location - If your designer lives in the Big Apple, they have higher living costs than a designer living and working in the Philippines.
  • If there’s more to come - Prices drop if you buy something in bulk. The same goes for graphic design. For example, the sum of multiple one-off projects will be higher than a flat fee for unlimited design.  

Steps to establishing a budget

You’re running a business, so sticking to a specific budget is essential. Take these steps to establish a budget for your graphic design needs.

  • Calculate your income - How much do you have coming in each month?
  • Establish a figure - How much can you realistically spend on design from this income?
  • List your fixed design expenses - Think about your weekly newsletter and social media posts.
  • List your variable design expenses - For example, digital ads for promotions.
  • Anticipate your one-off design expenses - You’ll likely only need a complete logo design once.
  • Divide your budget - With the cost ranges and hourly rates you now know, start dividing your budget into fixed, variable, and one-off designs.

You can see whether you’re realistic with your budget with your created overview. It also gives you a sense of whether you can have all of your design needs met straight away or if you need to spread it out over a longer period.

Tips to stay within your price range

Sticking to a certain budget isn’t easy, especially with all the options available to outsource graphic design. With these tips, you’ll make sure you stick to your budget:

  • Define your needs - Be as specific as you can, and make sure your design brief is as comprehensive as it can get. This way, you minimize the risk of having a lot of revisions. Revising work costs time, and time is money.
  • Set boundaries - It’s a good idea to be as clear as possible with your designer from the get-go. Things to discuss beforehand are the scope of your project and if everything is clear from your design brief, as well as the number of revisions included in the fee.
  • Establish a project price - Rather than an hourly rate, a fixed project price will give you a complete picture of your spending.
  • Realize cheap design comes at a cost - If a quote is too good to be true, you might see it in the quality of your design. It’s much more expensive to fix bad design, so you’re better off spending a little more and having it done right from the beginning.

Find what fits your business

If, after reading all this, you still think graphic design pricing is a risky business, you’re not alone. Pricing for a logo alone has a range from $600. Especially if you’re a small business, you don’t have the financial space to take big gambles yet.

Instead of jumping into contracts with graphic designers hoping for the best, subscription-based design may be a much better fit for your business. No matter how many design requests you put in, your monthly costs will remain the same. Our skilled designers could help you with social media graphics one day and web design the next.

Eager to see how outsourcing your design both risk and hassle-free works? Book a demo with us and we’ll show you.

graphic design project price list

Having lived and studied in London and Berlin, I'm back in native Serbia, working remotely and writing short stories and plays in my free time. With previous experience in the nonprofit sector, I'm currently writing about the universal language of good graphic design. I make mix CDs and my playlists are almost exclusively 1960s.

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Graphic design rates for 2022

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How much does it cost to hire a graphic designer?

Graphic design cost for various services, graphic design price list, rates of pay for different graphic designers, graphic designers' rates, hiring in-house, using an agency, software as a solution (saas), freelance graphic designers, why should i hire a freelance graphic designer for my project, know exactly who is handling your design project, freelancers can fulfil your niche design requirements, easy communication, how should i hire a freelance graphic designer for my project, set up your project, write a brief, review bids, bottom line     .

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Freelance graphic design rates: A practical guide to setting yours

graphic design project price list

When you’re setting rates as a freelancer, it’s hard to start from scratch. Your rates need to take into consideration many factors that are unique to you, but pulling a number completely out of thin air won’t help you set realistic rates that compensate you fairly and work for your clients.

All of that is true no matter how seasoned a freelancer you are—and it’s even more difficult to find the right graphic design rates as a beginner.

Benchmarks: Freelance graphic design rates in 2021

To make things a little easier, we’ll start by setting some guardrails. Let’s take a look at some average rates and pricing for a freelance graphic designer at a variety of experience levels.

What is the average hourly rate for a freelance graphic designer?

When most graphic designers launch their freelance business, they start working at an hourly rate. To quote potential clients, then, they estimate how many hours the work will take and multiply by their per hour rate.

Hourly rates are one of the easiest ways to compare pricing since they don’t have to factor in the specifics of individual projects. They do, however, vary greatly based on the experience of the designer.

According to Upwork ’s own internal data, the median hourly rate for a freelance graphic designer on their platform falls between $15 – $35 per hour, with an average of $25 per hour. Within that, there’s a wide range of anywhere from $15–$150 per hour.

Given the realities of Upwork as a freelancer website, it’s safe to assume that their data skews more heavily toward entry level graphic designers—so designers should think of that $25/hour average as more of a starting point than a cap.

It’s also important to note that many graphic designers shift toward project pricing as their rates and experience go up. That means the rates of more seasoned graphic designers aren’t as well represented in these numbers—so these rates are the floor, not the ceiling.

PayScale , accordingly, places the overall average a little higher, at $29.55 per hour.

Based on those estimates, we’d say $25-30 per hour is a good benchmark for where beginner rates start.

Average freelance graphic design rates by project

Project-based design rates are a little more difficult to compare side-by-side. They vary based on the type of work, the scope of the work, and more. That said, we’ve pulled together some broad estimates of the average pricing for 5 common freelance graphic design jobs.

Standard logo design: $100 – $850

Thumbtack estimates this range based on their nationwide network of freelance graphic designers. Variation within that range comes down to the number of logo options that are mocked up, revision cycles, whether you start from a template or from scratch, and of course, the experience level of the designer.

Basic website design: $5,000–$7,500

For an average high-quality site with 5-6 pages, Thumbtack provided the estimate above. Web design rates vary a lot, even by our standards here. The number of pages, whether the site is custom or built from a template, and the complexity of the design can all yield huge swings in price.

Ebook design: $200–$2,500

Eksposure estimates the average cost of turning copy into a fully designed and formatted ebook falls around $1,000. Factors like the complexity of the design and the number of pages are the biggest determinants here.

Social media graphics: $5–$10 per graphic

Simple social media graphics are one of the lowest cost design projects. According to graphic designers on Quora , they can start as low as $5 per graphic and range up to $40 – $65 for more experienced designers and complex designs. Notably, freelance graphic designers often sell this type of project in a package—say, eight designs for $50.

Business collateral: $75 – $450

Design for print business collateral also falls on the lower end of the projects we’ve highlighted. According to PsPrint , beginner graphic designers charge rates starting as low as $75 for jobs like flyers, brochures, and business cards. More seasoned graphic designers may charge closer to $450 for these assets.

How much should a beginner graphic designer charge?

graphic design project price list

Given the benchmarks above, we’d argue that a good hourly rate for a true beginner freelance designer would start between $20–$30 per hour . That said, it’s important to steadily increase that rate as your experience, design portfolio , and skills grow (we’ll share tips for how to raise your rate below).

While it’s easier to define a good benchmark for per hour rates, we do recommend project pricing over per hour pricing. (we’ll explain why later). Even if you start out charging hourly, you can transition to project-based rates as your freelance business grows.

You can use the project-based rates above to estimate—based on the time involved, plus complexity and scope of a project—where you should price.

Factors to take into consideration when setting your rates

Now that you have a few benchmarks for where to start, let’s talk about how to customize rates to your work and your clients’ needs. It isn’t as simple as taking the benchmarks above and running with them—they’re a reference point for where to begin.

To set your actual freelance graphic design rates, you’ll need to take into consideration several other elements.

  • Your experience level: Perhaps the most obvious—if you’re new to freelance but have a decade of graphic design experience behind you, you shouldn’t charge $20 per hour. On the flipside, if you’re looking at completing your first ever logo, you shouldn’t charge $850 for the project.
  • How you’ll price: Will you set a per hour rate and run with it? Quote specific project rates? How will you charge for other services like fixing the design of an existing website or giving a client additional logo options to choose from? Will you charge for extra rounds of revisions after you present your initial designs ?
  • Project details and scope: The biggest factor—the size, depth, complexity, timeline, and other details specific to each project are the most important determinants of your rates, especially if you’re quoting by project.
  • How long you expect the project to take: Whether you opt for hourly pricing or not, it’s important to factor in how long you expect the project to take—to ensure your rates are profitable.
  • The value your client will get from the project: One of the biggest mistakes a freelancer can make is charging based on what it costs to complete a project (in terms of time, effort, and other expenses). Clients hire you for the value they’ll get from the completed project—your rates should reflect that value.
  • The value you’ll get from the client: The value conversation goes both ways, too. If a client can offer steady, regular work, or the brand equity of having worked for them will help you build authority in your niche, those can factor into your ultimate rate.
  • Your expenses and overhead: Freelancing comes with its share of expenses, like health insurance you need and the software your work needs. Keep those costs in mind when setting your rates to ensure your freelance business is profitable.
From 2015-2020, the average graphic design industry growth was 2.6%. - DDIY

To charge per hour or set a project-based flat rate?

graphic design project price list

Okay, we’ve mentioned this a few times, so let’s dig into it: Should you charge hourly rates or opt for a project-based flat rate?

Both pricing structures are common in the freelance graphic design field, so both are realistic options for you. That said, there are some definite advantages and drawbacks to each type of rate.

Hourly rates

PRO: Hourly rates are easier to compare across the industry and land on a rate that works for your experience level.

CON: Hourly rates often don’t take the value of the end project into account.

PRO: Charging hourly ensures you’re paid for the time you spend on a project, especially in the case of scope creep.

CON: Charging hourly puts a cap on your earning—you can only work so many hours in a week.

CON: Per hour rates lose their appeal as you get faster and more efficient at your work. You shouldn’t earn less for a project as you get better at it.

CON: Hourly rates require you to meticulously track all the time you spent working on different projects.

Project rates

PRO: Project rates allow your business to become more profitable as you gain the experience and work faster.

CON: Project rates can be a little ambiguous. Landing on the right project rate can be more difficult than an hourly rate if you’re new to freelancing.

PRO: Charging by project enables you to easily charge different rates for different types of work—charging more for projects you have expert-level experience with.

CON: Charging per hour is slightly more popular, sometimes making project-based rates a harder sell for clients.

PRO: Project rates get you off the hamster wheel of selling your time. Instead, you’re selling your expertise, your skill, and the final product you create.

Our recommendation: Project-based pricing

Given the pros and cons of each, we recommend that the typical freelance graphic designer opt for project-based pricing.

Even if you’re charging per hour today or you opt for hourly pricing as a beginner, you can always shift your rates to work by project. Doing so will make it easier to grow your income and ensure you’re earning more as your experience and skill level grow.

Tips for setting your freelance graphic design rates

graphic design project price list

Now that you have a general pricing strategy and a few benchmarks under your belt, onto the good stuff—let’s set your rates.

If it feels like you’re still cobbling together estimates from a bunch of disparate factors, that’s okay. There’s no exact science or concrete right answer to setting your rates. It’s all about setting the best rate for you and your clients based on the information you have. And your rates are never set in stone—you can negotiate with clients you really want to work with, you can increase or decrease your rates as you go, and you can change your pricing method if it doesn’t work for you.

With that knowledge in mind, you’re ready to set your rates. Below, we share a few tried-and-tested tips to help you along the way.

  • Do your research: A lot goes into this tip (and reading this guide counts!) Research competitive rates in your niche and based on your experience level. Solicit key project details from clients before quoting them a rate. You can also ask around within freelance graphic designer communities to see what your peers charge.
  • Know your worth: It’s easy to set your rates too low. When you aren’t busy enough and need the work, when you’re negotiating with a client you really want to work with, when you just plain aren’t confident enough in your skills and the value your work creates for clients. Understanding that value is imperative to setting rates that enable you to earn your worth.
  • Start high and negotiate: If you quote a client a little above their budget, you can always negotiate down. It’s much harder to make the case for earning more than your original quote (unless the project scope changes, of course). That’s why it’s always better to start negotiations a little high and go from there.
  • Regularly raise your rates: We’ll get into this more a bit later, but it’s worth keeping in mind now, too. The rates you set today are not the rates you should be charging this time next year. Your value as a freelance designer increases with every project you complete, every bit of training you participate in, and more. Your rates should increase along with it.
  • You can be (a little) flexible: There are other benefits you get from your work in addition to the obvious financial ones. If working with a particular client will substantially boost your authority, for example, that’s a type of currency—and it can warrant flexibility on the monetary side.
  • Don’t forget about your overhead and expenses: As we mentioned above, freelancing comes with expenses and costs that in-house graphic designers don’t incur. Because of that, your costs are higher and your clients’ costs are lower versus hiring a full-time designer—your rates should take both sides of that equation into account.

Mistakes to avoid when setting rates

graphic design project price list

As you work through the process of setting your freelance rates, it’s easy to fall into a few common traps that yield too-low rates, cap your earning potential, and make it harder to project your income.

Below, we highlight a handful of the most common mistakes a freelance graphic designer may encounter when setting rates.

  • Undervaluing your work: Creatives are notoriously prone to impostor syndrome, but the process of setting your rates is no place for that. Your work creates real value for your clients, and you deserve to be compensated for it. One way to mitigate this mistake is to ask clients for testimonials or any data they can share on the impact of your work. Keep these in a swipe file for when you want to raise your rates or whenever impostor syndrome strikes.
  • Pulling rates out of a hat with each project: We recommend project-based pricing, which means your rates for one project will vary from another. What that doesn’t mean is you should be pulling those rates randomly out of a hat. Forecasting your income and feeling confident in your rates requires that you have a concrete pricing strategy in place from one project and one client to the next.
  • Maintaining the same rates for years: Even if you only ever adjust your rates to match inflation, they shouldn’t be flat from year to year. Beyond that, you should be increasing your rates as your expertise grows and your availability shrinks. (More on how to do that in the next section!)
  • Time-based rates: Whether hourly or a day rate, tying your earning potential to your time inherently caps your growth. You have to work more hours to earn more, and you’re disincentivized from working efficiently.
Marketers use original graphics 34% of the time. - DDIY

How do I increase my freelance rate?

Hopefully by now, you have a good sense of where you’ll set your rates. You know whether you’re going to price per hour or per project and you have a baseline range for those rates.

Now, let’s bump them up.

There’s no annual Christmas bonus or automatic cost-of-living raise for freelance graphic designers. You have to be the one to ensure your rates move up over time.

As you gain more experience and build a name for yourself in your industry or niche, your rates should reflect that growth. More experience means you can bring more value to your clients. It also means your time and availability are likely to get more scarce. Simple supply and demand means it’s time to up your rates.

Unfortunately, there’s no hard-and-fast formula for increasing your freelance rates—but you should put a plan in place for doing so regularly. Develop a set process for how you’ll define new rates and communicate them to clients, for whenever the time comes to boost your rates.

So how do you know when it’s time? Here are a few common clues that you’re ready to bump up your rates:

It’s a new year. Regardless of any other factors, your rates should increase at least once a year.

You’re swamped with requests for work. When availability is limited, that’s a sign that your bandwidth is more valuable than what you’re charging for it.

You’ve created demonstrably great results for clients. Did your website design increase a client’s conversion rate by 10 percent? Did the ebook you designed bring in 300 new leads? Demonstrably great results are a hint that you’re creating a ton of value for clients—your rates should reflect that.

You’ve upped your training. Taken a new course or mastered another design software? Time to up your rates.

You’ve settled into a niche and are now an expert. Expertise is one of the biggest things clients pay for. Whether you’re growing in general graphic design experience or you’ve become an expert in a specific niche, that’s added value you bring to every project.

You’ve put processes or tools in place to make working with you even easier for clients. The value you offer clients doesn’t start and end with your creative work. It’s also about your business—your professionalism and the processes you put in place. When you invest in making that process easier or faster for clients, your rates need to reflect that.

67% of small businesses are willing to pay $500 for a logo. - Eksposure

Tips for increasing your rates

graphic design project price list

If any of the scenarios above apply, it’s time to raise your rates. While vital, we know that that can be an intimidating prospect, especially if you have regular clients who are used to paying your existing rates.

Will they balk at your new rates and find another graphic designer?

How do you communicate the reason for the increase?

Is your work actually worth the new rate?

Money conversations in general—and especially those related to increasing your rates—are uncomfortable and scary. But they’re a key part of growing a successful business as a freelance graphic designer. So, here are a few tips for making the process a little easier:

  • Be proactive and over-communicate with clients. Rate increases should never come as a surprise.
  • Connect the increased rate to the increased value you create.
  • Consider allowing repeat clients to stay at a legacy rate, while you increase rates for new clients.
  • Assure clients you won’t be raising your rate after every project. Including a guarantee or lock-in rate for a set period of time (say, 6 months) can help put clients at ease.
  • Be flexible—if your new rate is outside the client’s budget and you don’t want to walk away, offer to meet in the middle.
  • But also be willing to walk away from clients you’ve outgrown. Not everyone will be able to afford your work, and that’s okay.

Wrapping up

A lot goes into setting your freelance graphic design rates. While there’s no silver bullet pricing strategy for freelancers, you can take concrete steps to ensure your rates enable you to earn your worth without breaking the bank for your clients.

With the tips and benchmarks above, you’re ready to land on the right rates for you.

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graphic design project price list

Graphic Design Price List for ALL Services in 2023

graphic design project price list

From crafting captivating logos to producing eye-catching marketing materials, graphic designers are the architects of visual communication. However, behind every awe-inspiring design lies a critical aspect that often remains shrouded in mystery – the pricing. If you’re looking to compare graphic design price lists from different sources, you’re in the right place.

DIY Graphic Design

graphic design price list

A DIY graphic design tool is the go-to service for small to medium businesses to create graphics on the fly. These tools are marketed to designers and non-designers, making producing visuals from scratch or using templates easily. 

That said, one caveat of using these tools is originality. Although templates make it easier for users to create designs in minutes, expect that others to use the same templates too. Thus, the visuals are not tailored to your brand. That said, it’s better to create designs from scratch or hire a professional graphic designer to make custom graphics.

  • Pro – $12.99/mo
  • Team – $14.99/mo
  • Pro – $15/mo
  • Unlimited – $20/mo

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graphic design project price list

  • Pro – $13/mo
  • Pro+ – $4.95/mo
  • Business – $9.95/mo
  • Starter – $15/mo
  • Team – $30/mo

AI Graphic Design

graphic design tool simplified

AI graphic design tools are giving their competitors a run for their money. Consider them as leveled-up versions of DIY graphic design tools, considering they offer suggestions to improve designs. 

However, only a few graphic design tools have AI capabilities. And AI graphic design apps still have a long way to go. You can’t expect it to get generated designs on the first try. Plus, it can’t understand emotions and grasp what you truly envisioned. That said, you end up editing what the AI created. Plus, it’s best to tap a professional graphic designer to work with an AI-assisted tool.

Here is the graphic design price list for known AI tools:

  • Small Team – $30/mo
  • Business – $50/mo
  • Growth – $125/mo
  • Basic – $29/mo
  • Pro – $69/mo
  • Enterprise – Customized

Uizard (Web design tool)

  • Pro – $19/creator/mo
  • Business – $39/creator/mo (billed yearly)

When is The Best Time and How to Use AI and Graphic Design Tools?

Don’t be discouraged by using AI or graphic design tools. After all, these tools are still handy in letting your brand move forward creatively. However, in a professional’s hands, these tools will be used effectively and strategically. Plus, they can integrate your branding into any graphic. 

But if hiring a professional is not in the cards due to a limited budget, when is the best time, and how can you use these tools?

You can use AI and graphic design tools when you’re ideating your branding . One advantage of these tools is it’s free. You don’t have to pay a cent. These are great starting tools to help you realize your envisioned branding identity. It doesn’t have to be perfect first. But this can be a reference for your designer when they take over and refine your branding.

Another reason to use these tools is for creating templates. Templates are a time and money-saver, especially if you want to post on social media or send emails regularly. Make sure to add your logo to the template so the graphic can be custom to your business. Once you’re ready to hire a designer, they can beautify and personalize a template!

Freelance Graphic Designer

fiverr screenshot

A go-to graphic design service that small and medium businesses prefer is the freelance graphic designer. After all, freelance graphic designers are cheaper than agencies and bigger design companies or services. Businesses can choose to hire a graphic designer per project or hour. In addition, they can choose where to hire freelancers:

  • Freelance marketplace or job sites
  • Design contests
  • Design portfolio sites

However, with so many options to choose from, it can be challenging to narrow down the best freelancer to do your design projects. Plus, since they’re freelancers, expect them to handle different clients at a time, meaning your project might not be a top priority once you hire or send them a message. You might wait a couple of days for your designs to arrive. Additionally, the time spent on finding freelancers can also cost you money, which you can spend on design tools or graphic design subscription models.

Freelance Graphic Design Price List

Prices are from Fiverr, Upwork, and PeoplePerHour . Inclusions vary per designer but expect delivery dates, resolution files, and uses. You can ask the freelancer if they work on a per-hour or project basis. Here’s a web and graphic design price list for several services:

  • Logo design – Starts at $5
  • Social media design – Starts at $5
  • Advertising design – Starts at $5
  • Illustrations – Starts at $5
  • Shirt design – Starts at $5
  • Presentation design – Starts at $10
  • Web design – Starts at $10
  • Landing page design – Starts at $10

In-House Graphic Design

linkedin screenshot

Aside from designing your graphics or working with various graphic designers for different projects, you can consider hiring an in-house graphic design team. 

An in-house graphic design team reduces the hassle and stress of outsourcing graphic design work. Plus, you communicate with designers directly. It will be easier to convey your brand message. Additionally, you can note any revisions without relying on any software, going on calls regularly, or worrying about different time schedules and language barriers.

However, in-house designers can also mean they don’t have to work in the office. They can be hired as a designer but can work remotely. That could pose a challenge for companies looking for in-house designers in other countries. Additionally, an in-house graphic design team or designer can break the bank, especially if you don’t need designs all year round. It can affect your overhead as well. That’s why many switch to short-term projects with freelancers or subscribe to graphic design services instead.

You can hire in-house graphic designers by posting on job sites or LinkedIn. Indeed, Monster, and Flexjobs are the best sites to post your job ads.

That said, with in-house graphic design, they are salaried. Here is the average for full-time graphic designers. Estimates are from Indeed, Glassdoor, Salary, and ZipRecruiter.

Hourly rate: $20 to $27

Yearly salary: $49,000 to $79,000

wolffolins screenshot

Agencies are still influential design entities because of their reputation for building and rebuilding brands. They guarantee that every visual detail has meaning, creating a cohesive brand and identity in every asset. Since they want to uphold design standards for every project, it makes sense that agencies charge higher than your average graphic designer.

They bring experts to the table and consider your preferences from start to finish in creating a solid brand.

Unfortunately, most agencies do not disclose their pricing . They urge potential clients to contact them for a quote since they create custom pricing for each company. That said, you can expect agencies to charge these prices:

  • Logo design – Starts at $2000
  • Web design – Starts at $1000
  • Packaging design – Starts at $1000

Graphic Design Services

illustration of designer

This category is split into two. The first is your regular graphic design service or company. However, they don’t fall under the agency category, considering they do one-off designs. At the same time, they are not as expensive as agencies. Then the second category is unlimited graphic design.

Graphic Design Company

graphic design company screenshot

If agencies are expensive for you, but you don’t want to work with a freelancer, think of a graphic design company as the “middle ground.” They hire professional designers and expect the same quality from an agency at a lower price. However, some graphic design companies do one-off projects only or offer limited design types.

Here is the price list of some graphic design companies:

The NetmenCorp

  • One-off designs – Starts at $99
  • Combo packages – Starts at $155

Offers various one-off designs. Here are design examples:

  • Branding (logo and business card) – Starts at $210
  • Packaging and website – Starts at $690
  • Advertising and marketing (banner ads and billboard) – Starts at $275

Logo Magicians

  • One-off designs (stationery, brochure, website, and 2D animation) – Starts at $200
  • Basic – $300
  • Professional – $600
  • Premium – $900

Unlimited Graphic Design Services

on demand graphic design service

An alternative to one-off graphic design services is their subscription-based counterparts. 

Unlimited graphic design services have become trusted partners of companies and agencies to create compelling graphics in a 1 to 2-day turnaround. But these services don’t skimp on quality either. Plus, unlike freelance designers, unlimited revisions are built-in into their plans. This means you don’t have to pay extra for revisions. 

However, subscription-graphic design services are ideal for businesses with a high design volume. You can get value for your money if you need 10+ designs monthly.

As for services rendered, each unlimited graphic design service is different. 

You can expect them to offer branding and marketing designs in one basic plan. However, to compete with other companies, they include premium designs, such as presentation, UI/UX, and infographics, in a higher tier or a separate plan. Some go the extra mile by offering video, copy, and web development services too.

Here’s the graphic design price list for the top subscription-based services.

  • Pro – $499/mo
  • Team – $997/mo
  • Agency – $1,497/mo

Design Pickle

  • Graphics – $499/mo
  • Graphics Pro – $995/mo
  • Premium – $1,695/mo
  • Graphics – $599/mo
  • Video – $699/mo
  • Graphics + Video – $995/mo
  • Advanced – $549/mo
  • Business – $899/mo
  • Designated designer – $1,199/mo
  • Silver Plan – $499/mo
  • Gold Plan – $995/mo
  • Platinum Plan – $1,495/mo

Why is Graphic Design Expensive?

Not all graphic design work is considered expensive. You can find affordable graphic design prices from freelancers or subscription-based graphic design services. Cost can depend on your design requirements. Sometimes, those design requirements would add up, and it would be expensive. For instance, you need a comprehensive branding identity. That would cost thousands. But that would all be worth it since it’s personalized to your brand.

Why Should I Pay for Graphic Design?

Free options may seem like cost-effective solutions for small businesses and companies on a budget. However, free graphic design tools can be costlier for you in the long run. Paying for graphic design means you are investing in graphic design tailored to your business. Imagine if McDonald’s or Nike did not pay for logos or graphics. They wouldn’t stand out from the competition.

Choosing The Best Graphic Design Pricing Model for You

The one good thing about having various design pricing models is the options. You don’t have to rely on one graphic design channel to get all your design needs. Here are other things to consider when choosing a graphic design service or tool.

  • Design requirements – What designs do you need in the next few days, weeks, or months? If you don’t have any design needs soon, you can hold off hiring until you need it. Alternatively, using free graphic design tools can help you with creating templates or designs before showing them to your designer. But if you need designs regularly, an in-house designer or subscription service would be ideal.
  • Design volume – How many designs will you need? For instance, if it’s branding, you’ll need a logo, typography, color palettes, brand style guide, business cards, email templates, and social media designs. That could be too much for a freelancer, especially if they don’t specialize in some design assets. You can save more by partnering with an agency or a graphic design service. However, if it’s a one-time thing, a freelancer would be the best option.
  • Budget – How much can you spend on designs? Before setting a budget, you need to identify the abovementioned points. This will help you understand how much budget to set aside if you’re hiring designers. 

Why Trust Penji for All Your Graphic Design Needs?

Are all these figures dizzying for you? Don’t be paralyzed by all these choices. If you’re a business with a high demand for design and want to avoid hiring freelancers per project or hourly, then an unlimited graphic design service is ideal for you.

And if Penji is one of your top choices, you’ll definitely enjoy some perks, such as:

  • Dedicated design dashboard
  • Point-and-click revision tool
  • 24/7 customer support
  • Collaborate with your team
  • Swap designers anytime

And if you want to give Penji a shot for 30 days (with a money-back guarantee), subscribe here and see why thousands of brands love Penji!

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Freelance Graphic Design Rates: Pricing Guide

Freelance graphic design rates are determined by the project's complexity, the freelancer's experience, and the skills and time the freelancer puts into the project. 

According to the  Bureau of Labor Statistics , graphic designers typically make between $29,000 to $98,000 per year. However, with the cost of living in cities like San Francisco, Los Angeles and New York City, this number will likely increase substantially in coming years. If you're interested in increasing your graphic design skills , there's no better time to start than today.

Freelance graphic design rates are difficult to establish because freelance designers offer a wide range of services. This pricing guide will give you the information you need to start.

Table of Contents

How much you can charge is based on your skill set.

Essential Graphic Design Skills

The question of how much to charge for your work can be a dilemma, but there is a straightforward answer: your price should reflect how many hours you put in, the quality of your work, your experience and your qualifications.

How much to charge

Your skill and experience will determine what you charge for your work. Whether you are freelance, work for an agency, or work for yourself, this is true. If you are a freelancer, you must decide how much to charge for each hour you spend working on a project. If you are working for a company, they should determine what rate they will pay you.

Your rate should be based on your hourly rate and experience level. It's a good idea to set a daily target for the amount of work you will undertake and then work to achieve that target.

To decide your hourly rate, use this formula:

(Total earnings / total working hours) x hourly rate = your hourly rate.

If you aim for total earnings of  £10,000 per month , you should work approximately 30 hours weekly. Multiply your hourly rate by the number of hours you work in a week to get your hourly rate.

This formula gives you a clear idea of how much you should be charging. Remember that you may be paid less than your hourly rate if you work for an agency. You may be able to negotiate a higher hourly rate with your employer.

You can charge more than your hourly rate for more complex tasks or tasks that take longer to complete. You should also be prepared to charge more if you are a good fit for your role.

Quality and quantity

Good quality work costs more. This is especially true for graphic design. As your experience and qualifications increase, so does the quality of your work.

A good graphic designer is a perfectionist. They strive to produce work that will please their client and, at the same time, satisfy themselves. As you gain experience, you will become more aware of what pleases your clients and how to deliver it. You may also need to think more carefully about what your clients want to ensure you have the correct information to hand in when producing your work.

A good designer has a creative and artistic eye. Their ability to see things in new ways results from careful training and practice.

As a result, the higher your hourly rate, the higher your skill levels will have to be. In addition, the more complex your work, the longer it takes you to complete it.

Understand the different Freelance Graphic Design Rates.

How To Calculate Your Hourly Rate Freelance Design

You may be surprised that different graphic designers charge different prices for similar services. The answer is not always obvious: it could depend on how many hours you spend on each project, how big the project is and how well you market yourself. However, there are many reasons why freelance graphic design rates vary.

A skilled designer can produce higher quality work than a less experienced designer. However, a freelance artist usually charges a similar amount to a more experienced designer. For example, a designer who has worked on websites for ten years will probably command a similar rate to a recent graduate who has only been in the business for two years. The newer designer will likely need more support and guidance to produce a professional result.

Some designers charge by the hour, while others are paid on a per-project basis. If you prefer to charge by the hour, you need to find out what the hourly rate for your area is. A rough guide is to charge £40 per hour for a small project, £50 per hour for medium-sized projects and £60 per hour for large projects.

Other freelance artists use a fixed rate for each project, although they can usually negotiate the price. A fixed-rate means that your client pays you a certain amount for each project, regardless of your work hours. 

In this case, the amount should be based on the project's size and the design's complexity. For example, a fixed rate of  £150 per project  would be appropriate for an ad agency but inappropriate for a one-off website.

There are many factors which affect a freelance artist's hourly rate. The size of your portfolio , location and the type of clients you are dealing with will impact your hourly rate. Your experience and reputation in the industry will also affect how much you are paid. 

Some designers work from home and use a laptop, while others work in a studio. Freelance designers in London generally pay a lower rate than those in the countryside.

If you want to increase your hourly rate, you should:

  • Gain more experience
  • Get better at marketing your work
  • Work harder
  • Be willing to work in different styles
  • Become a specialist

In the end, it comes down to your personal preference. If you are happy with your current hourly rate, you should stick with it. You could increase your hourly rate, but that could mean you are in danger of losing clients. You might have to compromise on what you are prepared to do or offer your services at a lower hourly rate.

However, if you are not happy with your current hourly rate, you can do several things to increase it. First, be prepared to work harder. Some freelance artists charge a lower rate when starting, so they can gain experience and a reputation. Some charge more because they want to build up a portfolio. You will probably have more clients and want to build a reputation when you are more established.

If you want to earn more money, you will need to market yourself more. Start by updating your CV and listing your experience, skills and qualifications. Make sure you get your work seen by potential employers. Put together a portfolio of your work.

Use social media to promote yourself. Posting to social networking sites like Facebook and LinkedIn will help you connect with potential clients and recruiters. These sites allow you to upload photos, share your work, and write blogs to display your skills and experience. Ensure you include your website address and ask people to visit it if they are interested in your services.

Set yourself apart from others through your skills.

Graphic Design Portfolio Template

I am an experienced Graphic Designer/ Web designer, and I believe that one should be able to create their own identity in their work field. This is what makes them unique and different from others in their profession. The same thing goes for a Graphic Designer. It's not about the skills you have but rather about your unique skill sets.

We all know that every designer has a unique style; it's about knowing how to identify yours. It would be best if you had your style using colours, fonts , textures, shapes, etc. You should be able to put your stamp on your work so that it becomes your own.

The good news is that there are many ways that you can do this, but the first step is to identify and understand your own style.

I suggest you start by examining your work; what graphic design do you like the best? Do you like clean and simple, or prefer a little more funky and artsy? What is it that you like about your work? What does it give off?

Once you have identified your style, you can begin to work on making it more identifiable. You can choose to add new elements to your design, such as graphics, colours, and fonts. You may even choose to move away from your current style entirely. 

If you're unsure how to do this, I suggest looking at the work of your peers. What is their style? What do they tend to use, and what makes them unique? Try to mimic their style.

The main thing here is that you are trying to make your style more identifiable. By choosing to make your style more apparent, you are not only making your design unique, but you are also making your style more recognisable.

Tips for pricing your services.

As a professional graphic designer, knowing the basics of pricing your graphic design services is very important. Your clients will not pay you for your services without knowing the cost of your services.

Many graphic design freelancers don't know the basics of pricing their services. This is why their clients don't pay them for the services. The designers may have been charging high rates, but their clients don't care about the prices as they want to save money.

So, you must know the basics of pricing your graphic design services. Here is a step-by-step guide that will help you to charge your clients appropriately.

Steps of pricing your graphic design services:

1 – Understand the client's budget:

Before you price your services, you need to understand the client's budget. It is the first thing that you must ask the client when they are ready to hire you. The client will tell you about their budget, and you will have to match it.

2 – Estimate the time needed to complete the project:

It is one of the most important steps as the estimated time will help you calculate the project's cost. There are several ways to estimate the time required for the project. You can use the quote template, estimate sheets, software, etc.

3 – Consider the time for designing:

It is the most common mistake that freelancers make. They think that they have done all the work of designing. They need to create the design because a good design takes time.

4 – Include the time for editing and finalising the design:

Editing and finalising the design is a process of revising the design. The graphic designer will make changes in the design as per the client's feedback. The client will approve the final design before it is delivered.

5 – Set a deadline for the project:

Your clients will not wait for you to finish the project. They are looking for a fast turnaround time, and you cannot deliver your work in less than a month.

6 – Set the payment terms:

You need to set the payment terms for your clients. You can offer your clients up-front, 30, 60, or 90-day payment terms.

How to set up your pricing strategy.

Logo Design Prices Budget

We often get asked by clients what our price is and what would be a good starting point for them to get started. Pricing is very subjective, and what one person may think is a reasonable price for one job might not be as attractive to another person. But here are some general guidelines to help you when pricing a project:

First, consider the complexity of the project and the amount of time needed to complete it.

If you are a one-person studio, you can probably get away with charging more than others. Because you're doing everything yourself, you don't have the overhead costs that a more prominent company does. Plus, you can always say that you work in your spare time and you can give discounts for multiple projects.

However, if you have a larger company, you may want to be competitive. If your clients know you have a large team of people to do the work, they might expect a discount.

Second, consider the number of revisions.

If you're working on a design for a client, there may be multiple revisions before they're happy with it. You may charge more per revision depending on how long it takes to do these revisions.

Third, consider your hourly rate.

Most clients are willing to pay a higher rate for a one-time project rather than several smaller projects. This is because the hourly rate for the initial project is less than what it would cost to do several smaller projects over a while.

In addition, clients may be more willing to hire you to do future projects because they know you're affordable and good at what you do.

Fourth, consider the amount of time it takes to do the project.

The time needed to complete a project can vary greatly depending on the project's complexity.

If you're going to take on a complex project, you may need to increase the hourly rate because you may need to spend more time on the project.

There are also many different types of projects. You may want to charge more for designing a business logo than a one-page website.

There are also many different aspects of a project that affect the complexity. For instance, you may charge more for a logo because you need to create a high-resolution file. Or you may charge more for an illustration because it takes longer to create.

It can be tricky to figure out what to charge for a specific project. But you can start by looking at similar projects that you've completed in the past and see how much they cost. Then you can adjust the price accordingly.

Freelancers have to price their services competitively. Many freelancers charge too low, creating an environment where they have to undercut other designers. This leaves them vulnerable to being undercut by other freelancers and taking away their projects. 

By contrast, some charge freelance graphic design rates that are too high, so they can demand a higher rate than the market allows. Either way, they risk losing clients. This guide helps freelance graphic designers set the correct prices for their work.

Need more information? Check out our pricing guide to find out what we charge, plus some tips and tricks to help you get your first gig and keep the client happy!

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How to Set Your Rates: A Guide to Freelance Graphic Designer Pricing

How to Set Your Rates: A Guide to Freelance Graphic Designer Pricing

The freelance graphic design field is a goldmine for talented individuals, with the top freelancers earning as much as $300 per hour! This might sound like a flabbergasting amount, but trust us, it won't take long for you to charge the same. 

If you wish to learn the step-by-step, haze-free process to earning the same, make sure to read this blog till the end. Plus, you'll also gain in-depth insights into some important aspects of graphic design freelancing. 

Determining your hourly rate as a professional graphic designer

In terms of hourly pricing, the majority of seasoned freelance graphic designers bill their clients in the range of $65 and $150 per hour. The hourly charge for well-known graphic designers starts at $300. Beginners often bill their new clients between $25 and $50 per hour. 

graphic designer freelance

With a few starting points in mind, let's discuss how to set your charges in accordance with your work and your clients' needs. The aforementioned benchmarks are only a starting point; it is not as easy as just using them. You'll need to consider a number of additional factors before determining your exact project rates for freelance graphic design. The top five prime factors you must consider:

  • Experience Level

This is probably the most important factor you must take into account while taking on projects. For instance, if you are an experienced designer possessing two decades of experience, you shouldn't hesitate to charge hundreds or even thousands of dollars per project. On the other hand, you shouldn't charge $520 if you're planning to create your very first social media graphic. 

  • Pricing Structure

There are freelance graphic designers who opt for hourly rates, and there are others who prefer a per-project rate. Diving one level deeper, you should also decide how you will charge for supplementary services like tweaking the design of an existing website or providing clients with additional logo options. You should also consider your charges for the extra rounds of revisions after you've shared the initial designs. 

  • Project Type

This is something that cannot be overlooked under any set of circumstances. The most vital factors that influence your project pricing, particularly if you're quoting by project, are the size, complexity, and other intricacies of each project. 

  • Project Duration

Whether you target an hourly rate or not, it's critical to consider how long the project will take to complete. This will help you make sure that your charges are lucrative enough to onboard potential clients.

  • Business Expenses

The freelance graphic design pricing includes things like the software you require for your job and the health insurance that suits you the best. To make sure your freelance graphic design business is viable, do consider these expenses when determining your freelance graphic design rates. 

graphic design project price list

Is freelance work getting too complicated?

Use Indy to make freelancing simple. The useful set of tools will make your freelance admin easier by connecting your work from proposals to payment.

Setting project-based fees for freelance work

When it comes to setting project-based pricing, it's a little trickier to assess their hourly rates. They differ depending on the nature and extent of the work, among other factors. In light of this, we've compiled some rough estimations of the market graphic design prices for the five most popular freelance graphic design projects. 

Basic website design: $5,000 to $7,500

Thumbtack offered the aforementioned estimate for a typical, high-quality website with 5–6 pages. Even by client standards here, prices for web design vary widely. The number of pages, whether the site is created from scratch or using a template, the degree of design sophistication, and the skill level of a designer can all result in significant pricing variations. 

Standard logo design: $100 to $850

Thumbtack bases its estimation of this range on its national network of freelance graphic designers. The number of mocked-up logo design options, revision cycles, and, of course, the designer's expertise all affect the price range.

Social media graphics: $5 to $10 per graphic

One of the easiest graphic design projects is creating simple social media posts. Graphic designers on Quora claim that their hourly rates start as low as $5 per graphic design and go as high as $40 to $65 for more intricate designs. Notably, independent graphic designers frequently provide packages for this kind of project rate, such as six designs for $40.

Business collateral: $75 to $450

The projects we've highlighted fall on the lower end of the design spectrum in terms of business collateral. PsPrint reports that project rates for jobs such as brochures, flyers, and business cards start at $75 for novice graphic designers. For these assets, more skilled graphic designers might charge around $450.

Exploring different pricing models for freelance graphic design services

A business model lays out your strategy, specifies your revenue sources along with business expenses, and defines your target market. Additionally, it helps you plan your pricing strategy as well as your offerings.

freelance graphic designer

However, not every business owner has the same strategy. We have researched and compiled a list of the most common business models for freelance graphic designers.

The lone wolf model

When designers think of a freelance career, they picture doing all the work by themselves and handling every part of the company as if they were their own boss. You are the graphic designer, marketer, accountant, and also the customer service portal. All responsibilities rely on a single person, that is you. This is how most new freelancers, small businesses, and amateur designers commence their careers. You have a ton of flexibility because you're not accountable to a team but rather to yourself. Due to the fact that you don't split the proceeds from your labor, your profit margins are also healthy.

In the lone wolf or solo model, getting started is easy, but establishing a scalable business might be challenging as you are constrained by your time and ability. Going solo is a great alternative for graphic artists searching for a low-risk, lower-stress situation. It doesn't demand you to find investors or shell out a sizable sum for business costs.

Sometimes it makes more sense to pay someone who has the knowledge to complete the task fast and correctly than to pick up the necessary skills yourself. This is especially true for accounting, as hiring a professional to handle your taxes can result in significant short- and long-term financial savings. It can also free up some time for you to invest in marketing your services, take on more projects, or just taking a short recharge nap. 

The retainer model

The retainer business model is the #1 choice for freelance graphic designers seeking and prioritizing financial stability. The goal is to build a solid rapport with one or more clients who will continue to hire you for the same amount of hours or routine work each month.

However, looking at the other side of the coin, the retainer model can axe some freedom and flexibility off your schedule, depending on the types of projects you take on. Most graphic designers will work for a customer for a predetermined number of hours per month at a predetermined rate. You might even promise to complete a specific recurring task on a monthly basis. For instance, you may curate a specific amount of social media graphics each month.

The primary advantage of this strategy is that you are able to allocate budget-specific hours or days for finishing this work, and you are guaranteed a steady revenue. As it might get monotonous, some creative freelancers are repelled by these types of projects. However, it can be the go-to option if regular cash flow is your top priority.

The agency model

For many freelancers, this is the pinnacle of their success. If you reach this stage, you'll transition from being a lone worker to being the CEO of your own business.

In essence, you would have now positioned your offerings to clients where you require the assistance of other designers and creatives to execute the tasks that clients commission. If you intend to operate under the agency model, you ought to already have a number of key clients under a contract and a large number of prospects to pursue once you open your doors. 

A well-written company plan is crucial since it serves as your success roadmap. The days of just winging it are over if starting an agency is your goal. A business plan is also necessary to obtain external finance and to serve as a roadmap for your operations.

Negotiation 101 for graphic designers

If there is one thing that you must learn as a freelancer, it is client negotiation. Learning strategic negotiation can help you save substantial amounts of time, money, and energy. It'll also help you stay miles away from clients trying to twist your arms for a few bucks. The factors listed below will help you better understand what we are trying to say. 

freelance graphic designer

Value communication

It's crucial to articulate the value you're bringing to the table before negotiating your fees. Frequently, a potential client who is hiring you for your services may not be aware of how you operate.

The actions you take to produce the best possible results may go unnoticed by your clients. This may be one of the factors influencing their desire to haggle and their unwillingness to pay what you quote. They might comprehend and accept your costs more readily if you involve them in the process and explain the value you're offering.

More important than the quote is the value when it comes to pricing. Your potential customers might believe that the value they receive from your services does not match the cost they are paying. However, they will see the value once you explain the procedures and labor involved in reaching the result. People who get it will pay for your services, even if it means straying a little from their spending plan.

Minimum acceptable rate (MAR)

When negotiating with your prospects, you should never go below your minimum acceptable rate. The minimal rate you must charge is based on a combination of your expenses, taxes, expertise, and experience. To calculate your MAR, use the following formula:

Personal expenses + professional expenses/numbers of hours you work

One of the most doable things for a freelancer is to have a rate card. When someone asks you for your rate, you can just send them your rate card (or the equivalent thereof) to ensure that the hassle of back-and-forth price communication stops.

Saying ‘no’ frequently

You don't have to engage in negotiations with every potential client that you come across just because it's an option to close the deal. When to say "no" and when to move on must be determined. You must say "no" if the client is unable to pay your minimal charge, engages in excessive haggling, and has warning signs that make you unsure about dealing with them.

Crucial things to pay attention to as a freelance graphic designer

Once you step outside of traditional employment, you’re now responsible for keeping yourself protected as a freelancer.

Understanding the importance of clear contracts and agreements

An agreement between a firm and a freelancer outlining the project to be finished and the work to be provided is known as a freelancer agreement. The contract includes the terms and conditions relevant to the job between the freelancer and the firm to ensure greater understanding and involvement. Furthermore, it defines clear expectations for a certain project over a specific duration between the two sides. This form of a legally-binding document makes sure that everyone working on a particular assignment is in agreement with the service standards.

Benefits of a freelancer agreement

  • Decreases obligations: As the rights and obligations of all parties involved are expressly laid out in the freelancer agreement, a well-defined freelancing contract will reduce the possibility of future disputes.
  • Ensures confidentiality: A contract for independent contractors can be created in accordance with the nature of the activity if confidentiality is required.
  • Provides legal options: The scope of disputes is constrained by the parties' expression of their goals, rights, and obligations in an agreement.
  • Ensures timely payment: Moreover, it ensures your payment and prevents any losses.

If you want to try out a dynamic yet absolutely simple contract and agreement tool, click here . Thousands of freelancers have optimized and simplified their contracts and agreements by making a few clicks and using this tool. 

Handling tight deadlines and rush fees

Setting deadlines and charging extra fees doesn't have to be a Herculean task if you know what you are doing. Follow the steps given below to effortlessly streamline deadlines and extra fees. 

Acknowledge that deadlines are crucial

The majority of contracts include deadlines; they are not an optional aspect of the work. You have an obligation to meet the deadline if you and the other party agree on a certain deliverable. Even if you are the best freelancer in the industry and your work is much above average, if you consistently miss deadlines, your business won't last very long. Therefore, make sure that you are submitting the deliverables on time. 

Reverse-engineer your projects

There will be times when some of your tasks won't be completed according to the schedule. But to alleviate and eliminate such situations, the best thing you can do is to reverse-engineer your project tasks. Make a detailed list of every single activity that must be completed in your deliverables section. Then complete one small chunk of the main task at a time until you complete the entire project. 

graphic design project price list

Set “task due dates” instead of a single due date

This is one of the most frequent errors that a freelancer makes, resulting in a deadline being missed. Instead of giving your projects a single due date, divide them up into distinct tasks and assign due dates to each of them.

The "task due date" cannot coincide with the delivery date, which is the element that's most important. Give yourself enough time to prepare for any unforeseen scenarios that might occur. We advise at least 1-2 weeks of deadline padding.

Opting for rush fees

There may be times when it’s mandatory to take on clients even if you don't want to. To handle such situations, you can charge something known as 'Rush Fees.’ Rush fees are generally applied to client orders that:

  • Make you work on a Sunday
  • Imply postponing other due dates or tasks
  • Have a strict deadline to meet (48 hours or less)

However, it is totally up to you and your timetable as to what qualifies as a "hurried task.”

A few circumstances where you may consider rush jobs could include assisting a reliable, long-term client you want to maintain good relations with or when you are seeking some supplementary revenue since your workload is a little light. 

Keeping tabs on your time and expenses as a freelancer

If you want to grow your freelance business faster, you’ll need to focus on these two critical factors:

Managing time: As a freelancer, time is your most valuable currency. In our online era, time-tracking apps have become highly mainstream. Some of the most important things to consider in a good time tracker are convenience, mobile compatibility, and feature usability. Indy offers a free time tracker that you can use on mobile as well as desktop. Click here and start tracking your time at zero cost. 

Managing expenses: One of the major barriers to freelancing is tax management. Another challenge that follows is differentiating personal and business expenses. If you're not careful, the distinctions can get blurry. You don't want to spend tax season sifting through financial records and receipts to distinguish between personal and business costs.

This is why opening a second bank account helps simplify taxes by clearly separating the two and assuring that all company transactions are recorded. As it's far more convenient, cloud-based software helps to ensure that your tax records are in place. 

Additional resources to learn more about freelance graphic design

Freelancing is a realm that requires you to stay up-to-date with trends and industry standards. Even the freelancers at the top of their game learn continuously and fine-tune their strategies on a regular basis. If you wish to walk in their footsteps and excel in your field, we have found a few resources that you'll love to explore. 

  • YouTube channels: If YouTube is your favorite learning hub, then following Jesse Nyberg and Satori Graphics is a must for you. These two channels have numerous valuable videos that you can go through to put fine edges on your future projects. 
  • Blogs: If your preferred choice of learning is reading blogs and online material, we've got you covered. Indy is an excellent knowledge reservoir admired by freelancers all across the globe. Two of the most relevant blogs that you should definitely go through are 34 Tools Every Freelance Graphic Designer Needs and How Can Graphic Designers Get More Clients. 
  • Facebook communities: Lastly, if you think that community learning is the best learning, we have also researched some communities that you can join to mingle online with like-minded folks. Two of the most famous are Freelance Graphic Designer and Graphic Designer Jobs . 

Final thoughts

You are now equipped with virtually all the knowledge you need to begin and thrive in the graphic design world. This sphere is highly-rewarding for those who are willing to learn and, more importantly, take appropriate actions. This encompasses everything, from choosing the right design niche to closing clients profitably. 

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To grow your design business, you’ll need the right tools to help you manage clients, track your projects, and handle invoicing. Join Indy for free to get all the tools you need to make freelancing simple.

Graphic design price list & freelance rates

Graphic design price list & freelance rates

$25 – $150 average hourly rate, $300 – $1,500 average cost per logo / brochure / small project, $3,000 – $10,000 average cost for web design or large project.

Kristen Cramer

Graphic design price list

Graphic designer hourly rates are $20 to $150 per hour , depending on experience and location. Freelance graphic design prices are $50 to $350 on average for a banner ad or flyer and $100 to $500+ to design a t-shirt. Designers charge $300 to $1,500 for a logo or brochure.

A graphic designer working on a design project.

Average graphic designer hourly rates

Graphic designer hourly rates are $20 to $150 per hour , depending on the designer’s experience and location. Beginner freelance designers charge $20 to $45 per hour . Senior graphic designers charge $50 to $150 per hour but have extensive experience and a large portfolio demonstrating their skills.

Freelance graphic designer hourly rates - Chart

*Cost data is from research and project costs reported by Thervo members.

Freelance graphic design rates by type

Banner ad design prices.

Banner ad design prices are $50 to $350 on average, depending on the banner style and size and the designer’s experience. Beginner freelance graphic designers charge $50 to $100 for a banner, while more experienced designers charge $100 to $350 .

Logo design rates

Freelance logo design rates are $300 to $1,500 on average, depending on the designer’s experience. Professional logo design costs $1,000 to $5,000 , while design agencies charge $2,500 to $30,000+ to create a complete logo and brand package.

A graphic designer creating a logo for a new business.

Website design fees

Website design costs $3,000 to $10,000 on average for a small business site with 5 to 15 pages or $10,000 to $40,000 for a medium-sized site with 25 to 75 pages. Designing a single landing page or a simple brochure-style website with 1 to 3 pages costs $500 to $3,000 .

Illustration rates

Illustrations rates are $200 to $500 on average, depending on the style, complexity, timeline, and designer’s location. Most graphic designers charging 20% to 50% more for unrestricted or royalty-free usage rights than for a rights-managed illustration.

Flyer design cost

Flyer design costs $100 to $250 for a single-sided 8.5” x 11” page. Graphic designers charge $250 to $400 for a double-sided flyer or insert.

App design fees

App design costs $3,000 to $30,000+, depending on the complexity, features, and customization. App designers create the app’s user experience (UX) and user interface (UI), including the layout, navigation, and visual elements like icons, buttons, illustrations, and animations.

An app design team planning a mobile app's layout and style.

T-shirt design charges

Graphic designers charge $100 to $500+ for t-shirt design or other clothing or merchandise design, such as hats, tote bags, or coffee mugs.

Brochure design cost

Brochure design costs $300 to $1,500 on average, depending on the paper size, design complexity, and number of pages. Double-sided 8.5” x 11” tri-fold brochures are the most popular style, but many other sizes and folding options are available.

A new brochure designed for a doctor's office.

Catalog or magazine design cost

Catalog design costs $70 to $200 per page , depending on the size, complexity, total number of pages, and the graphic designer’s location and experience.

Poster or infographic design rates

Freelance poster design rates are $100 to $500 , depending on the poster size, style, and design complexity. Posters with custom illustrations typically cost more to design than posters made with stock photos and visual elements.

Infographic design costs $100 to $2,000+ , with small, simple infographics priced on the low end and very detailed or interactive infographics priced on the high end. Some design agencies specialize solely in infographic design.

Social media graphics cost

Freelance graphic designers charge $5 to $50 for social media graphics, including header images and posts. Many designers offer packages for 10+ social media posts at a bulk discount price.

Business card design cost

Business card design costs $100 to $500 on average for the card alone or $800 to $2,500 to design a complete stationery set featuring business cards, letterhead, envelopes, and branded invoice templates.

Product packaging design rates

Product packaging design costs $500 to $5,000+, depending on the product type and packaging requirements. Designing simple cardboard box-style packaging or an adhesive bottle label costs less than designing packaging that is oddly shaped or involves plastic or other materials.

Icon design charges

Icon design costs $10 to $200+ per icon , depending on the designer’s experience and location. Beginner freelance designers charge $10 to $20 per icon , while professional graphic designers charge $100 to $200+ per icon .

Designers charge $200 to $1,000 to create an app launch icon because it is the primary way users identify the app or brand, similar to a logo.

PowerPoint design cost

PowerPoint design costs $25 to $50+ per slide or $450 to $2,000+ per presentation , depending on the style, content type, total number of slides, and designer’s location.

Wedding invites design fees

Wedding invitation design costs $250 to $4,000+ for a custom-designed invitation suite featuring save the dates and reception cards, menu cards, thank you cards, and place cards. Wedding invitations cost $500 to $800 on average for an invitation suite for 100 guests, not including postage.

Menu design cost

Restaurant menu design costs $200 to $1,000 , depending on the style, number of menu items, and number of pages. Menu design typically does not include food photography, as restaurant owners are expected to provide the graphic designer with photos instead. Food photography costs $150 to $500+ .

Email template design cost

Email template design costs $100 to $500+ , depending on the features and customization. Designers typically charge extra for interactive features like an image carousel or animated GIF or for a reusable email master template with a variety of mix-and-match sections to choose from.

Freelance vs. agency vs. in-house graphic designer prices

Graphic design rates depend on whether you hire a freelance, agency, or in-house designer, as shown in the table below.

A graphic designer working on a design illustration project.

Factors that affect the cost of graphic design include:

Expertise and experience – Beginner graphic designers charge lower hourly rates than senior designers with several years’ experience.

Location – Graphic design rates are higher in the U.S., Canada, and Australia than in Eastern Europe, India, and Southeast Asia. Some overseas designers charge as little as $5 per hour .

Freelance designer vs. agency – Freelance graphic designers charge $20 to $50 per hour , while design agencies charge $75 to $150 per hour .

Hourly vs. flat rate – Flat-rate graphic design typically costs less than projects billed hourly.

Project complexity / scope – Complex projects require multiple consultations, more research, and additional design concepts and revisions, increasing costs.

Timeline – Designers typically charge extra for rush turnaround times.

Value for the client – Many professional graphic designers charge based on the project’s value for the client, rather than the time it takes. For example, a sales page design typically costs more than a social media post design because it will provide more value and revenue to the client.

Expenses and overhead – Most graphic designers charge extra if the project requires buying specific software or hiring other designers to handle some aspects of the project.

Full-time in-house graphic designer rates

Graphic designers make $32,000 to $135,000 per year , depending on their experience and location. Nationwide, the average graphic designer salary is $59,000 per year .

A graphic design team developing a new company logo.

Unlimited graphic design plan prices

Unlimited graphic design services charge $300 to $1,700 per month , depending on the turnaround time, type of design, and the number of design requests and revisions allowed per day. Plans that include video and motion graphics are priced at the higher end of the range.

Several companies offer unlimited graphic design packages:

Kimp charges $299 to $995 per month .

ManyPixels charges $549 to $1,199 per month .

Penji charges $499 to $999 per month .

Kapa99 charges $399 to $599 per month .

Design Pickle charges $499 to $1,695 per month .

Design contest fees

Design contest fees are $199 to $2,499 , depending on the contest platform, project type, and number of design concepts and revisions included. Packages priced at the higher end of the range typically include participation by the platform’s top-level designers.

Design contest sites allow clients to post a detailed brief describing their project for a fee. Multiple designers submit their design concepts, and clients can choose their favorite design as the winner.

DIY graphic design program prices

Handling the graphic design yourself is the cheapest option but requires creative thinking, design skills, and software skills. Online template sites provide a starting point and design guidance. However, they use stock layouts, photos, and elements, often resulting in designs that are generic.

Canva features thousands of drag-and-drop templates and millions of stock photos and illustrations. Canva charges $12.99 per month or $119.99 per year for a Pro account that includes high-resolution design files and access to additional features.

Adobe Express costs $9.99 per month thousands of drag-and-drop design templates, fonts, and stock photos. Adobe Express—formerly Adobe Spark—has a limited selection of templates and features compared to other sites.

Adobe Illustrator costs $32 per month or $240 per year and is the industry-standard software for vector graphic design. Illustrator can export designs in a wide range of vector, raster, web-optimized, and print-friendly formats.

Inkscape is a free, open-source vector graphics editor with many of the features of Adobe Illustrator. Due to its default SVG file format, Inkscape is best suited to graphics that will be displayed on-screen rather than printed.

Vectr is a free vector graphics editor. The program is basic and lacks many of the features of paid editing programs but can export designs in vector and web-optimized formats.

Affinity Designer costs $54.99 and offers many image-editing features in addition to its vector graphic editing functions, allowing users to combine the tools from both workspaces for more flexibility and creativity.

Getting estimates and hiring a graphic designer

Before hiring a graphic designer , be sure to:

Review the designer’s or agency’s portfolio.

Check out their social media profiles and awards won.

Read their reviews on Thervo and Google.

Interview at least three graphic artists to discuss your ideas, goals, and style.

Reach out to their previous clients for referrals.

Get a detailed estimate, contract, and timeline in writing before the project begins.

Confirm you will retain exclusive ownership of the finished design.

Never pay in full up front. Follow a payment schedule for predetermined project milestones instead.

Beware of plagiarized graphics. Upon receipt of the design, do a reverse image search to confirm no pieces of the design were stolen from other sources.

Questions to ask

How long have you been in business?

Have you worked with clients in my industry before?

Can I see your portfolio?

Can you put me in touch with former clients?

Are you affiliated with any design associations or publications?

Can you walk me through your design process?

What final deliverables will I receive and in what file formats?

What is your communication process?

How long will it take to complete the project?

What is your pricing structure and payment schedule?

Who owns the rights to the design when it’s finished?

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Your Day Rate As A Graphic Designer: How to Price Your Freelance Projects

A green pound sign followed by an exclamation mark and a green dollar sign followed by a question mark on a yellow post it with a red pen in the foreground with a blue background. A black arrow is pointing towards a laptop computer with a green screen.

Establishing the right freelance graphic design rates is a very important process that you need to take seriously. However, it’s something that many designers struggle with. 

There are potential pitfalls and difficulties associated with freelancing, of course, but none as difficult as making the decision on what rates to charge clients. How you approach projects, develop relationships with clients and ultimately earn a decent living are all connected to your approach to pricing.

Many of our graphic design bootcamp graduates have gone on to become very successful freelancers. So, with our expertise we’d like to help you with your freelancing career and accurately set your graphic design prices.

What Day Rate Should I Have As A Freelance Graphic Designer?

Graphic design, like any freelancing gig, has its unique quirks. Client expectations can fluctuate wildly, as can the quality of the work. Some clients will gladly fork over $600 for work that took an hour of your time, while others will try to haggle with you over how much time the project should take. There is also the fear of pricing yourself out of the market. In other words, you don’t want to be so expensive that only clients with large budgets can afford to work with you. Simply put, there will be a lean season and those smaller clients will be necessary.

So, aspiring freelancer, how do you get this pricing thing right? How do you balance being compensated for your time with being compensated for the value of your work? Here’s how:

Know Your Worth As A Graphic Designer (So Clients Know Your Worth)

In the beginning, it can be hard to determine what to charge. If you are just starting out you probably don’t have an impressive portfolio to show to clients as proof of your bona fides. And honestly, clients can be wary of first-timers. For this reason, many new freelancers undercut themselves in the beginning stages. They need to attract clients and people are more likely to take a gamble on a newbie if the price is right.

In fact, some entrepreneurs even seek out new freelancers for this very reason. They know that they need to build their clientele list so they expect them to offer more satisfying prices for a similar quality of work as more expensive freelancers.

A good way to get an idea of how much to charge for your services is to compare yourself to other people. Seriously. Pit your experience and expertise up against freelancers in your area and see what they are charging.

This information will give you a good idea on what your starting rate should be and how you can inflate your prices accordingly as you gain more experience and build your client base.

But also keep in mind that your education investment and the type of software you’re using should also impact your rates. Don’t let clients pay you less because they know how quickly you were able to create a profound design for their brand. Instead, they’re paying you for your ability to effectively design what they’re looking for. It took Paula Scher five minutes to design the Citibank logo, which has now become known as the “1.5 million-dollar napkin” story . It’s not the time it takes, but the impact it makes to the client.

Average Freelance Graphic Design Rates

If you’re feeling overwhelmed with where to start with pricing yourself as a freelancer, here is a little bit more information on what the average hourly rates are in various countries based on a freelancer’s experience level.

New York Freelance Rates (from Creative Circle ):

  • Junior: $30-$35/hour
  • Mid: $45-$55/hour
  • Senior: $60-$80+/hour

Australia Freelance Rates (from iknowho ):

  • Junior: $25-$35/hour
  • Senior: $65-$90+/hour

UK Freelance Rates (from Major Players ):

  • Junior: £150-£200 (day rate)
  • Mid: £250-£275 (day rate)
  • Senior: £300-£400 (day rate)

Tips for Setting Your Own Graphic Design Prices

There are a number of other  tools out there to help you with pricing. Indeed, Glassdoor and Payscale are two sites that help you compare average salaries according to job description and location. There are even sites designed specifically for designers, such as Bonsai. Their rate calculator (which you can try out here ) allows you to select your specific skill set, years of experience and location to see the range of what others are charging. If you want to double-check those numbers, you can also try out this rate calculator .

Don’t think you are limited to a certain rate, either. Over time, you will know what pricing you can get away with for the quality of work you offer to clients. But keep this in mind: as you continue to become an expert in your field, you may have to start defending your expertise to prospective clients. Such high hourly rates may be met with some pushback, but this is what your progression as a freelancer has prepared you for—backing up your expertise and proving to clients why it’s in their best interests to pay for quality and not try to cut corners with a cheaper, less experienced designer.

Why It’s Important to Get Your Day Rate and Pricing Right

It should go without saying that the purpose of working is, at the end of the day, to make enough money to pay your bills and live a comfortable (if not fabulous) life. As a freelancer, you have more financial concerns than people who work a regular job.

While you are free to choose when, where and with whom you work, you are also solely responsible for your taxes, retirement and healthcare costs. That means that when you are deciding how much you need to earn to live comfortably, you must add all of these expenses to your bottom line.

A cursory look at freelance graphic design rates will show you a wide variety of prices. Some designers will happily design book covers for less than fifty dollars while others charge thousands for the same work. This reflects not only the differences in the designer’s approach to pricing but also the difference in their economic realities and business strategy.

For some people, several small clients who come back regularly are the root of their business. Larger, more expensive projects are harder to come by and can be more sporadic in nature. Others focus on larger clients who want more high-value projects.

Also, keep in mind that certain kinds of jobs are considered more valuable than others. That is to say that not all design is paid equally. So, be realistic about the type of design you are doing and charge accordingly. If you take on multiple types of design work, failing to consider this factor can result in a serious loss of potential income. And, as a freelancer, it’s important not to leave money on the table if you can avoid it.

The objective should be to have a good quality of life and a decent work-life balance. It can be tempting to become a workaholic, picking up whatever gig is available and working long hours, especially if you enjoy your work. But a smarter approach will allow you time to enjoy a social life, take a few classes to enhance your skills and be more creative in other ways.

Getting your graphic design pricing correct is the difference between enjoying your career and being shackled to it. If you seem to always be working and living paycheck to paycheck, it’s time to re-examine your pricing strategy.

Hourly Rate vs. Project-Based Pay – What’s best as a freelancer?

As mentioned before, there is nothing wrong with setting graphic design hourly rates for some types of work. If you are finding your clients through some of the established freelance markets like Upwork , you will notice that more designers have an hourly rate quote. Some designers charge as little as fifteen dollars an hour and others charge hundreds. The average is around USD forty-five dollars an hour for graphic designers. Consider this hourly rate as labor costs for a plumbing job. This is what the client is paying you for the time you spend working. Don’t be afraid to be explicit about what is included in that base rate. Think of it as a basic package. For additional items, you will be charging a premium. 

Your graphic design hourly rates are negotiable. You aren’t locked into them until you officially sign the contract and you don’t have to use the same rates for every job. Graphic design hourly rates are a useful tool when working through online platforms or when you are simply moonlighting while you complete your training. However, most freelancers will tell you it’s better to charge per project rather than by the hour.

Here, using graphic design hourly rates as a base for your calculations may not be useful in calculating a quote. When charging for the project you must put yourself in the client’s shoes. They are looking for a product that will be valuable to them in the long run. For them, this is an investment.

Whether you are designing a logo or an interface for an app, the use and value that they will get out of it will far exceed the amount of money they will spend to have you design it. A website that took you only a few hours to build can generate hundreds of thousands of dollars for them annually.

Your graphic design pricing should reflect that value.

In this case, your knowledge of graphic design pricing is essential. There are plenty of clients who will try to get the most out of you for pennies on the dollar. One way to mitigate this problem is to ask them in the beginning what the budget for the project is. Then you can tell them what kind of service they can expect for that price. If they are looking for extra services it will cost a little more. Freelancers don’t have the benefit of an agency to negotiate for them so you must equip yourself to get paid fairly for the value of the work you do.

Another element in graphic design pricing is experience. Are you an expert? Are you an expert at some types of work and a complete amateur when it comes to others? People will pay for expertise. Your graphic design rates should increase as you become more experienced (for some more information on value-based pricing, check out this YouTube clip ). Again, since you aren’t limited in the types of jobs you take, you may find that you have multiple sets of graphic design rates.

Staying Relevant

This may seem like an odd place to mention acquiring new skills, but it is a deciding factor when determining your graphic design pricing. Take advantage of our fast-paced graphic design course and online resources to learn new skills or advance the ones you already have. With the right combination of skills and creativity, even a person with no graphic design background can begin a graphic design career.

As a freelancer, you are only as good as your portfolio and your willingness to learn and expand your skillset.

This will keep your work fresh and relevant. As a result, freelance graphic design rates don’t have to be significantly lower than those charged by design firms. Clients care more about results than qualifications and they are happy to pay top dollar for top quality work, regardless of who completes it.

Common Mistakes When Deciding Graphic Design Prices

Graphic design rates can vary widely, often according to the geographic location of the designer. When you enter the freelance market your competition is global and that pressure can cause some unforced errors when it comes to freelance graphic design pricing.

Don’t Undercharge to Stay Competitive

The most common one is charging too little in order to stay competitive.

Let’s face it, freelance graphic design rates from designers in India or the Philippines are not the same as those in the UK or Australia. While they are all bidding on the same jobs, you don’t have to low-ball yourself to stay competitive. Factors like ease of communication, time zone differences, quality and experience all matter to the client. Most will happily cough up a few more dollars for a professional, friendly designer who treats them like they are the only client they have. Don’t feel bad about asking for more money. You have to eat too!

Your freelance graphic design rates should also take into consideration your tax burden and the need for savings. One way to do this quickly is to calculate how much you should be paid in hand for the project.

Add ten percent for savings and between fifteen and twenty percent for taxes. Often, freelancers forget one or the other when making quotes or setting rates and wonder why they struggle financially when they work regularly.

Research Into What Other Designers Charge!

Another mistake freelancers make is not talking to other freelancers. You don’t have to show your tax returns, but it’s completely acceptable to ask others about how they set their freelance graphic design rates or how much they charge for a particular project. Just like in the corporate world, the more we know about how we are being paid, the better able we are to make decisions about our careers. Freelance graphic design pricing isn’t an exact science and there isn’t an established pecking order, but being armed with an idea of who is charging what will help you map out a plan for your career.

Don’t Sign on “Just Any” Client Without Prerequisites

On that note, it’s also important that you look for good clients. Who are these good clients? The ones that value your work and treat you well. Many freelancers chase projects, focusing on getting the work done and earning the payday. Getting paid is essential, but it’s better to have a great client who you work with regularly and who respects your work rather than dedicating yourself to a larger project with a client that raises red flags. This can be done by making sure your freelance graphic design rates are reasonable enough to attract the right kind of client.

While this is not always the case, it has been noted that many clients who are shopping for “cheap” design work tend to be harder to work with. A client who has to invest money in a project is looking for a better relationship with the designer.

Pay Attention to the Numbers

Countless graphic designers have struggled as they build careers because they were only keeping track of how much money they were making and not paying attention to other analytics. For example, where do most of your clients come from? Where are they located geographically? When do you have your highest influx of inquiries? How many bids for projects do you win? How many projects do you bid for? What’s your busiest time of year?

All of these points of data will help you to avoid problems and can clue you into some changes you may need to make to your strategy. Pricing mistakes aren’t the only ones that can cost you. A poor strategy can leave lots of money on the table in unclaimed opportunities.

What Are The Future Career Prospects For Graphic Design Freelancers?

This is a great time to be a graphic designer. More and more companies are discovering that design and branding are an essential part of the engine that drives sales.

The internet has connected us all, allowing both designers and potential clients to find each other in ways that would have been impossible thirty years ago. In this frenzied digital age, where workers are increasingly afraid of being automated out of their jobs, the human creative element remains an irreplaceable resource. Graphic designers are in the perfect position to take advantage of that reality.

As we see the role of designers expanding and new roles developing, we can expect continued growth for designers. It has also never been a better time for freelancers. The gig economy is not without its perils, but freelancers are organizing, networking and creating a new landscape for the future of work.

Freelancers demanding to be paid what their work is worth not only helps other freelancers, but also people working as part of corporate entities. The more people are empowered to take responsibility for their own financial future, the more equitable the markets of the future will be.

Want to improve your career as a graphic design freelancer and increase your design rates? The Shillington Graphic Design Bootcamp will take your skillset to the next level with industry-relevant teachings and hands-on experience.

Anthony Wood February 14, 2023

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How to set your prices for graphic design projects.

Rachel Wayne

Rachel Wayne

Getting started as a freelance graphic designer? Congratulations! Now that you’ve built your portfolio and are putting yourself out there, you’re probably facing the most difficult question: what should you charge? Setting your freelance rates can be anxiety-inducing. And for every 10 quotes you send, there’s at least one potential client complaining about the price. Don’t let that get to you. Read our blog and learn how to set your rates to reflect your expertise and talent.

The first question most newbie graphic designers (and even some seasoned ones) have is: how much to charge? Many freelancers begin researching the issue only to find an incredible range of rates. It’s an important decision: setting your prices too low means you could be working long hours for pennies, while setting them too high could mean your ideal clients can’t afford you.

How do you strike a balance? There’s no one set formula. Instead, read on to learn how to find the best rates for your experience, skills, and target market.

Creative work deserves compensation

Ever heard people talk about starving artists? Or claim that creative fields aren’t “real jobs” and are doomed to end in poverty? When society has such negative attitudes toward artistic careers, it’s easy for aspiring designers to feel discouraged. Then, it becomes a self-fulfilling prophecy. If you believe that you can’t earn much as a graphic designer , you end up charging less. 

Remember, you deserve to be paid for your work. Moreover, you offer something unique and highly marketable: your creativity. Don’t let people tell you this isn’t worth much! Many new freelancers charge the bare minimum for their services, thinking, “I don’t want to be greedy.” It’s not greedy to earn a profit — that’s the whole point of a business! So, as you set your rate following the tips below, be sure to add a profit margin.

Back up your rates with research and experience

If you’re highly experienced in graphic design, it makes sense to charge higher rates. Your expertise means that clients can expect exceptional work from you. Many people are willing to pay more for that. Research what other freelancers with comparable experience and training are charging. This way, if someone balks at your price, you can point to the market rate for someone with that level of expertise. 

But even if you’re a newbie, you don’t want to set your rates absurdly low. Not only will you end up frustrated with your earnings, but you’ll also drive down the overall price for graphic design! 

Consider this hypothetical: If all intermediate-level graphic designers in your area are charging, say, $40 per hour, you might attract more customers by charging only $20 per hour. But then you’ll miss out on some opportunities for clients who are willing to pay more. They may take your low rate as a sign that you’re less talented! 

Meanwhile, the clients you do book will get used to paying only $20 per hour. As demand increases, more graphic designers will be forced to cut their prices to get business. That’s why it’s important to keep the current market rate in mind. With a bit of Googling, you can easily find the average rates for graphic designers with your experience, specialties, and geographic location. 

Treat yourself as a business

When you work for an employer, many of your expenses are subsidized. You likely are given a computer and software, a workspace, and access to various tools and programs. 

But when you’re a freelancer, none of those costs are covered. You’ll have to use your own devices, dedicate your own space and utilities to work, and purchase subscriptions and licenses to various programs. And of course, you don’t get benefits such as health insurance or paid vacation.

That’s why freelancers often charge more than the hourly rate that a regular employee with similar skills would earn. Many companies are willing to pay that higher price because they want the flexibility to hire on-demand.

Remember that when setting your prices. Your rates should cover the cost of doing business, plus a profit margin for the value of your creativity. You’re essentially running a business, and a business needs to make a profit to survive!

How to accurately calculate your freelance prices

One easy way to determine your freelance rate is to figure out how much you need to earn per month, then divide it by the number of hours you can devote to projects. For example, if you need to earn $5,000 per month and you plan to work 40 hours per week, you want to earn about $31.25 per hour. 

So, you need to figure out how much you can get done in that timeframe. Remember, you’ll likely spend 40-50% of your time managing projects, finding clients, updating your website, and so on. Let’s say that you can realistically devote about 20 hours per week to billable work. Now you need to earn $62.5 per hour. 

You know that each logo design project takes you about two hours. With that in mind, you should charge at least $125 per logo project. Ideally, you add more to that to cover your taxes, potential revisions, and the overall value you provide to the client. 

Depending on how much time you spend searching for gigs, your overall business expenses, and your experience, you may charge less than that — or much more! Always compare your final price to the market rate for graphic designers with your skill level.

You don’t have to match it exactly, but it can be a helpful reality check. You may calculate your rate for a project, then discover that other graphic designers are charging way more! Don’t be afraid to increase your prices to this level. 

However, starting from what you need to earn is a good way to make sure you’re not undercharging. Resist the temptation to charge very low prices just to get started; it often leaves you burned out as you struggle to find more work and pay your bills.

Tip: When calculating your expenses, tally the costs of everything you need for work: your computer, drawing tablet, Adobe Suite, Dropbox subscription, etc. Add in the cost of your utilities, internet, and other bills that directly contribute to your business. If you work from home, you can include a portion of your rent or mortgage as well. Then, add 20% for taxes and a 15%-20% profit margin.

Wrapping up

As you see, there’s no simple answer to the question, “How much should I charge?” The best price is one that allows you to work comfortably without pricing yourself out of the market (or dragging down the rates for everyone else). Many graphic designers undervalue their work, whether due to self-criticism or out of concern that they’ll lose clients otherwise. But the truth is, the right rate matches you with the right clients for you.

So remember to treat yourself as a business providing a valuable service. You deserve to earn a profit! And don’t forget to price projects to cover your creativity and expertise as well as your time and materials. That way, you can avoid the “starving artist” stereotype and enjoy a lucrative freelancing career.

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Graphic Design Price List: How to Not Sell Yourself Short

Table of contents.

  • Why you should charge what you’re worth
  • How to determine your work’s price

Graphic design is a fantastic career path that's both creative in nature and is a skill set with high demand from all kinds of businesses across multiple industries. Whether you're seeking out employment with a business or agency, or you're booking your own clients , it's immensely important to understand how to set your rates. But knowing how much you should charge for your time, skills, and talent isn't very cut-and-dry. Continue reading for some tips about how to set your rates as a graphic designer.

Why you should charge what you're worth

It's important to remember that the work you do is a time-consuming skill to learn, and it also takes countless hours of practice to perfect your personal style. Graphic design is not entry-level work; you've poured a great deal of time and effort into studying, honing your skills, continuing your education, and growing your experience with each new project you work on. For all of these reasons, you want to make sure that you're actually charging what you're worth when you decide on your rates.

Many graphic designers who are just beginning their careers fall into the trap of charging too little or under-charging for their work because they are afraid they won't secure any clients otherwise. You'll want to avoid this trap at all costs, for a couple of reasons. First, under-charging for your work means that you will need to take on more projects to earn enough income, which can easily lead to burnout. Secondly, when you actually charge for the proper value of your work, time, and talent, you naturally weed out bad clients who are simply looking for the cheapest deal. Remember that it's up to you to decide who you want to work with — and clients who are not willing to pay you what you're worth simply aren't worth your time.

How to determine your work's price

So what exactly goes into the cost of your services? Here are a few things to consider.

Cost of overhead

While you may not have the same amount of overhead as a brick-and-mortar business or a company with multiple employees, as a graphic designer working for yourself, there are still a number of things to factor in when you consider your business expenses. Consider the cost of your equipment, such as your computer or tablet, graphic design software, and any additional materials you use to complete your work.

These things are important to consider as you figure out your rates because you need to determine how much profit you need to be making after your business expenses and the value of your time and talent are factored in.

Set up a pricing plan

There are a few ways you can choose to charge for your work and services. Many graphic designers will opt to charge an hourly rate that reflects the value of their time, effort, and talent. Other designers may decide that charging a flat rate for certain types of projects works best in their business model. Another option is to bundle multiple services together for your clients and offer a package price.

No matter which route you decide to go for how you would like to charge for your work, it can be incredibly helpful to put together a price list that details your pricing model and the services covered. You can then share this price list with your potential clients to help them see which services they need and can fit into their marketing budget.

Figuring out how to set your rates as a graphic designer can be overwhelming as a beginner, but it's important to remember that it's always worth it to charge the true value of your time, effort, and talent. Factor in these things when you're determining the right pricing for your graphic design work, as well as any business expenses you have to account for. Once you set your rates, you can look forward to building up your client base with clients who love your work and are willing to pay you what you're worth.

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Official DU Design Minimum Price List

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  2. Essentials of a Graphic Design Suite You Should be Using Easily for Professional Designs

  3. How To Avoid Bad Graphic Design Project

  4. Graphic Design Project

  5. Design TRICKS for Graphic & UI UX Designers

  6. Graphic design Projects

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  1. Graphic Design Pricing List for 15+ Services [Updated for 2024]

    Graphic Design Pricing List for 15+ Services [Updated for 2024] Stefan Schulz Whether you're a startup company that needs a strong brand identity or an online business looking to spruce up your visual identity, graphic design is a hot commodity. That's not to say that graphic design is cheap.

  2. Freelance graphic design pricing: How to set profitable rates for ...

    The most common pricing structures in the freelance graphic design world are hourly and fixed/flat rate fees. Both have their advantages and disadvantages. You may even find that you charge an hourly rate for one type of project while you price others per project.

  3. Graphic Design Prices (2024)

    Graphics designer rates can vary from $15 to $150 per hour, but the average cost to hire a freelance designer is $31.25 per hour . On average, hired graphic designers make from $32,000 to $77,000 annually. My guess: If you are reading this then you must be diving into the graphic design world and don't know how much you should be pricing yourself.

  4. A Comprehensive Graphic Design Price List for 2023

    A simple Google search will tell you that freelance graphic designer rates stand anywhere between $15 to $150 per hour. That's a big ballpark we find ourselves in. This wide range of rates mainly has to do with all the factors in play. Like, does your designer run their own business? Or how many years of experience do they have?

  5. Graphic design rates for 2022

    Graphic design price list. Type of Service. Typical Price Range. Price range on Freelancer.com. Logo design. $100 - $5000. $25 - $250. Brochure design. $300 - $900. $170 - $500. ... Post your graphic design project on Freelancer.com now and hire from among the best of the best freelance graphic designers. Tell us what you need done .

  6. Freelance graphic design rates: A practical guide to setting yours

    Basic website design: $5,000-$7,500 For an average high-quality site with 5-6 pages, Thumbtack provided the estimate above. Web design rates vary a lot, even by our standards here. The number of pages, whether the site is custom or built from a template, and the complexity of the design can all yield huge swings in price. Ebook design: $200-$2,500

  7. Graphic Design Price: The Complete Guide to Pricing Models

    Article by Jelena Relić Last Updated: February 07, 2023 Are you wondering how much you should budget for your graphic design needs? If you've heard stories about outrageous costs, we're here to bust the myths. In this article, we'll go over the true graphic design price and the factors that affect it.

  8. Graphic Design Price List for ALL Services in 2023

    Pro - $12.99/mo Team - $14.99/mo Stencil Free Pro - $15/mo Unlimited - $20/mo Power your brand with unlimited design Try Penji risk-free for 30 days and get all the custom graphics you need See How It Works Vista Starter Pro - $13/mo Desygner Free Pro+ - $4.95/mo Business - $9.95/mo Snappa Free Starter - $15/mo Team - $30/mo AI Graphic Design

  9. Freelance Graphic Design Rates: Pricing Guide For 2024

    According to the Bureau of Labor Statistics, graphic designers typically make between $29,000 to $98,000 per year. However, with the cost of living in cities like San Francisco, Los Angeles and New York City, this number will likely increase substantially in coming years.

  10. How to Set Your Rates: A Guide to Freelance Graphic Designer Pricing

    The number of mocked-up logo design options, revision cycles, and, of course, the designer's expertise all affect the price range. Social media graphics: $5 to $10 per graphic. One of the easiest graphic design projects is creating simple social media posts. Graphic designers on Quora claim that their hourly rates start as low as $5 per graphic ...

  11. Graphic Design Company Pricing Guide February 2024

    The table below breaks down the average cost of a graphic design partnership on Clutch based on the client's industry. Industry. Average Project Cost. Software. $10,000 - $49,999. Financial Services. $50,000 - $199,999. Advertising & Marketing.

  12. Graphic Design Prices & Hourly Rates (2024)

    $25 - $150 average hourly rate $300 - $1,500 average cost per logo / brochure / small project $3,000 - $10,000 average cost for web design or large project Get free estimates for your project or view our cost guide below: Get free estimates Are you a therapist? Get new customers Graphic design price list Average graphic designer hourly rates

  13. Freelance Graphic Design Rates: Charge Your Design Services ...

    Pricing structure You'll need to decide between setting a per-hour rate or charging for specific project packages. We'll come back to this shortly, but keep in mind if you choose the project rate strategy, you'll need to accurately estimate how much time the work will take. Project scope

  14. Graphic Design Pricing List for 2021

    Graphic Design Pricing List for 2021 Articles How we rank Free Tools Submit a service AI Development Graphic Design Marketing / Advertising Video Editing 10Web Efficient creation and management of websites 6sense Stop guessing. Start winning. ADXL.AI Reach Further, Sell Faster with AI Outreach AI Art Latitude Generate unique art models

  15. Freelance Graphic Designer Day Rates and How to Price Yourself

    If you're feeling overwhelmed with where to start with pricing yourself as a freelancer, here is a little bit more information on what the average hourly rates are in various countries based on a freelancer's experience level. New York Freelance Rates (from Creative Circle ): Junior: $30-$35/hour. Mid: $45-$55/hour.

  16. Freelance Graphic Design Rates: How Much Should You Pay?

    Type of Graphic Design Work; This list of factors is by no means exhaustive, but does account for a majority of the variation you'll experience among designers. ... and each one is competing for the gig and brings different strengths to a project. Some price by the hour, while others prefer fixed bid projects. Most graphic designers will ...

  17. 2024 Average Graphic Design Prices

    Thumbtack Cost Estimates Logo Design How much does graphic design cost? Feb 12, 2021 Graphic design services cost between $100 and $850 on average nationwide, depending on the size of the project, number of revisions, and expertise of the designer.

  18. How to Set Your Prices for Graphic Design Projects

    How to accurately calculate your freelance prices. One easy way to determine your freelance rate is to figure out how much you need to earn per month, then divide it by the number of hours you can devote to projects. For example, if you need to earn $5,000 per month and you plan to work 40 hours per week, you want to earn about $31.25 per hour.

  19. Graphic Design Pricing Guide: Sell Your Work

    Set up a pricing plan. There are a few ways you can choose to charge for your work and services. Many graphic designers will opt to charge an hourly rate that reflects the value of their time, effort, and talent. Other designers may decide that charging a flat rate for certain types of projects works best in their business model.

  20. Graphic Design Cost Calculator

    The Fine Print Behind Your Graphic Design Cost Estimates: Discover your design project costs with our calculator. Tailored estimates for agencies, freelancers, and more, sent directly to your inbox.

  21. The Branding Package Checklist & Pricing Guide (2022)

    If you hire a full-stack agency, you may need to pay a retainer or sign a contract committing to a minimum service term. Branding packages will vary in price depending on the agency, and can cost anywhere between $5,000 to $100,000 depending on the size of the package.

  22. Graphic Design Price List for PDF, AI, JPG, PNG in 2024

    Graphic Design Price List for PDF, AI, JPG, PNG in 2024 Articles How we rank Free Tools Submit a service AI Development Graphic Design Marketing / Advertising Video Editing 10Web Efficient creation and management of websites 6sense Stop guessing. Start winning. ADXL.AI Reach Further, Sell Faster with AI Outreach AI Art Latitude

  23. Official DU Design Minimum Price List :: Behance

    graphic. motion. branding. Drawing. Photography. Interior. list. union. The official Designers Union Minimum Price List for all design categories which will be used as the minimum fees a designer can ask from a client in an aim to regulate the design industry from low priced projects.This list is in US Dollars and is intende….

  24. Best Online Graphic Design Degrees 2024

    The online graphic design programs on this page charge between $320 and $621 per credit. One school, Lesley University, charges a flat fee of $14,250, which pays for the entire degree. Assuming a ...