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Online Guide to Writing and Research Chapter 4: The Research Process

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  • Online Guide to Writing

The Nature of Research

  • Why Perform Research?
  • When Is Research Needed?
  • How Should Research Sources Be Evaluated?
  • What Are Research Resources?
  • Human Resources
  • Print Resources
  • Electronic Resources
  • Find a Topic and Get an Overview
  • Survey the Literature
  • Ask a Research Question
  • Manage Your Resources
  • Work Your Sources into Your Research Writing
  • Cite Sources
  • Decide Your Point of View, or Role, for Your Research
  • Collect Evidence
  • Draw Conclusions
  • Informal Research Structure
  • Formal Research Structure

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Table of Contents: Online Guide to Writing

Chapter 1: College Writing

How Does College Writing Differ from Workplace Writing?

What Is College Writing?

Why So Much Emphasis on Writing?

Chapter 2: The Writing Process

Doing Exploratory Research

Getting from Notes to Your Draft

Introduction

Prewriting - Techniques to Get Started - Mining Your Intuition

Prewriting: Targeting Your Audience

Prewriting: Techniques to Get Started

Prewriting: Understanding Your Assignment

Rewriting: Being Your Own Critic

Rewriting: Creating a Revision Strategy

Rewriting: Getting Feedback

Rewriting: The Final Draft

Techniques to Get Started - Outlining

Techniques to Get Started - Using Systematic Techniques

Thesis Statement and Controlling Idea

Writing: Getting from Notes to Your Draft - Freewriting

Writing: Getting from Notes to Your Draft - Summarizing Your Ideas

Writing: Outlining What You Will Write

Chapter 3: Thinking Strategies

A Word About Style, Voice, and Tone

A Word About Style, Voice, and Tone: Style Through Vocabulary and Diction

Critical Strategies and Writing

Critical Strategies and Writing: Analysis

Critical Strategies and Writing: Evaluation

Critical Strategies and Writing: Persuasion

Critical Strategies and Writing: Synthesis

Developing a Paper Using Strategies

Kinds of Assignments You Will Write

Patterns for Presenting Information

Patterns for Presenting Information: Critiques

Patterns for Presenting Information: Discussing Raw Data

Patterns for Presenting Information: General-to-Specific Pattern

Patterns for Presenting Information: Problem-Cause-Solution Pattern

Patterns for Presenting Information: Specific-to-General Pattern

Patterns for Presenting Information: Summaries and Abstracts

Supporting with Research and Examples

Writing Essay Examinations

Writing Essay Examinations: Make Your Answer Relevant and Complete

Writing Essay Examinations: Organize Thinking Before Writing

Writing Essay Examinations: Read and Understand the Question

Chapter 4: The Research Process

Planning and Writing a Research Paper

Planning and Writing a Research Paper: Ask a Research Question

Planning and Writing a Research Paper: Cite Sources

Planning and Writing a Research Paper: Collect Evidence

Planning and Writing a Research Paper: Decide Your Point of View, or Role, for Your Research

Planning and Writing a Research Paper: Draw Conclusions

Planning and Writing a Research Paper: Find a Topic and Get an Overview

Planning and Writing a Research Paper: Manage Your Resources

Planning and Writing a Research Paper: Outline

Planning and Writing a Research Paper: Survey the Literature

Planning and Writing a Research Paper: Work Your Sources into Your Research Writing

Research Resources: Where Are Research Resources Found? - Human Resources

Research Resources: What Are Research Resources?

Research Resources: Where Are Research Resources Found?

Research Resources: Where Are Research Resources Found? - Electronic Resources

Research Resources: Where Are Research Resources Found? - Print Resources

Structuring the Research Paper: Formal Research Structure

Structuring the Research Paper: Informal Research Structure

The Research Assignment: How Should Research Sources Be Evaluated?

The Research Assignment: When Is Research Needed?

The Research Assignment: Why Perform Research?

Chapter 5: Academic Integrity

Academic Integrity

Giving Credit to Sources

Giving Credit to Sources: Copyright Laws

Giving Credit to Sources: Documentation

Giving Credit to Sources: Style Guides

Integrating Sources

Practicing Academic Integrity

Practicing Academic Integrity: Keeping Accurate Records

Practicing Academic Integrity: Managing Source Material

Practicing Academic Integrity: Managing Source Material - Paraphrasing Your Source

Practicing Academic Integrity: Managing Source Material - Quoting Your Source

Practicing Academic Integrity: Managing Source Material - Summarizing Your Sources

Types of Documentation

Types of Documentation: Bibliographies and Source Lists

Types of Documentation: Citing World Wide Web Sources

Types of Documentation: In-Text or Parenthetical Citations

Types of Documentation: In-Text or Parenthetical Citations - APA Style

Types of Documentation: In-Text or Parenthetical Citations - CSE/CBE Style

Types of Documentation: In-Text or Parenthetical Citations - Chicago Style

Types of Documentation: In-Text or Parenthetical Citations - MLA Style

Types of Documentation: Note Citations

Chapter 6: Using Library Resources

Finding Library Resources

Chapter 7: Assessing Your Writing

How Is Writing Graded?

How Is Writing Graded?: A General Assessment Tool

The Draft Stage

The Draft Stage: The First Draft

The Draft Stage: The Revision Process and the Final Draft

The Draft Stage: Using Feedback

The Research Stage

Using Assessment to Improve Your Writing

Chapter 8: Other Frequently Assigned Papers

Reviews and Reaction Papers: Article and Book Reviews

Reviews and Reaction Papers: Reaction Papers

Writing Arguments

Writing Arguments: Adapting the Argument Structure

Writing Arguments: Purposes of Argument

Writing Arguments: References to Consult for Writing Arguments

Writing Arguments: Steps to Writing an Argument - Anticipate Active Opposition

Writing Arguments: Steps to Writing an Argument - Determine Your Organization

Writing Arguments: Steps to Writing an Argument - Develop Your Argument

Writing Arguments: Steps to Writing an Argument - Introduce Your Argument

Writing Arguments: Steps to Writing an Argument - State Your Thesis or Proposition

Writing Arguments: Steps to Writing an Argument - Write Your Conclusion

Writing Arguments: Types of Argument

Appendix A: Books to Help Improve Your Writing

Dictionaries

General Style Manuals

Researching on the Internet

Special Style Manuals

Writing Handbooks

Appendix B: Collaborative Writing and Peer Reviewing

Collaborative Writing: Assignments to Accompany the Group Project

Collaborative Writing: Informal Progress Report

Collaborative Writing: Issues to Resolve

Collaborative Writing: Methodology

Collaborative Writing: Peer Evaluation

Collaborative Writing: Tasks of Collaborative Writing Group Members

Collaborative Writing: Writing Plan

General Introduction

Peer Reviewing

Appendix C: Developing an Improvement Plan

Working with Your Instructor’s Comments and Grades

Appendix D: Writing Plan and Project Schedule

Devising a Writing Project Plan and Schedule

Reviewing Your Plan with Others

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Chapter 4 Research Papers: Discussion, Conclusions, Review Papers

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Analysis and Coding Example: Qualitative Data

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The following is an example of how to engage in a three step analytic process of coding, categorizing, and identifying themes within the data presented. Note that different researchers would come up with different results based on their specific research questions, literature review findings, and theoretical perspective.

There are many ways cited in the literature to analyze qualitative data. The specific analytic plan in this exercise involved a constant comparative (Glaser & Strauss, 1967) approach that included a three-step process of open coding, categorizing, and synthesizing themes. The constant comparative process involved thinking about how these comments were interrelated. Intertwined within this three step process, this example engages in content analysis techniques as described by Patton (1987) through which coherent and salient themes and patterns are identified throughout the data. This is reflected in the congruencies and incongruencies reflected in the memos and relational matrix.

Step 1: Open Coding

Codes for the qualitative data are created through a line by line analysis of the comments. Codes would be based on the research questions, literature review, and theoretical perspective articulated. Numbering the lines is helpful so that the researcher can make notes regarding which comments they might like to quote in their report.

It is also useful to include memos to remind yourself of what you were thinking and allow you to reflect on the initial interpretations as you engage in the next two analytic steps. In addition, memos will be a reminder of issues that need to be addressed if there is an opportunity for follow up data collection. This technique allows the researcher time to reflect on how his/her biases might affect the analysis. Using different colored text for memos makes it easy to differentiate thoughts from the data.

Many novice researchers forgo this step.  Rather, they move right into arranging the entire statements into the various categories that have been pre-identified. There are two problems with the process. First, since the categories have been listed open coding, it is unclear from where the categories have been derived. Rather, when a researcher uses the open coding process, he/she look at each line of text individually and without consideration for the others. This process of breaking the pieces down and then putting them back together through analysis ensures that the researcher consider all for the data equally and limits the bias that might introduced. In addition, if a researcher is coding interviews or other significant amounts of qualitative data it will likely become overwhelming as the researcher tries to organize and remember from which context each piece of data came.

Step 2: Categorizing

To categorize the codes developed in Step 1 , list the codes and group them by similarity.  Then, identify an appropriate label for each group. The following table reflects the result of this activity.

Step 3: Identification of Themes

In this step, review the categories as well as the memos to determine the themes that emerge.   In the discussion below, three themes emerged from the synthesis of the categories. Relevant quotes from the data are included that exemplify the essence of the themes.These can be used in the discussion of findings. The relational matrix demonstrates the pattern of thinking of the researcher as they engaged in this step in the analysis. This is similar to an axial coding strategy.

Note that this set of data is limited and leaves some questions in mind. In a well-developed study, this would just be a part of the data collected and there would be other data sets and/or opportunities to clarify/verify some of the interpretations made below.  In addition, since there is no literature review or theoretical statement, there are no reference points from which to draw interferences in the data. Some assumptions were made for the purposes of this demonstration in these areas.

T h eme 1:  Professional Standing

Individual participants have articulated issues related to their own professional position. They are concerned about what and when they will teach, their performance, and the respect/prestige that they have within the school. For example, they are concerned about both their physical environment and the steps that they have to take to ensure that they have the up to date tools that they need. They are also concerned that their efforts are being acknowledged, sometimes in relation to their peers and their beliefs that they are more effective.

Selected quotes:

  • Some teachers are carrying the weight for other teachers. (demonstrates that they think that some of their peers are not qualified.)
  • We need objective observations and feedback from the principal (demonstrates that they are looking for acknowledgement for their efforts.  Or this could be interpreted as a belief that their peers who are less qualified should be acknowledged).
  • There is a lack of support for individual teachers

Theme 2:  Group Dynamics and Collegiality

Rationale: There are groups or clicks that have formed. This seems to be the basis for some of the conflict.  This conflict is closely related to the status and professional standing themes. This theme however, has more to do with the group issues while the first theme is an individual perspective. Some teachers and/or subjects are seen as more prestigious than others.  Some of this is related to longevity. This creates jealously and inhibits collegiality. This affects peer-interaction, instruction, and communication.

  • Grade level teams work against each other rather than together.
  • Each team of teachers has stereotypes about the other teams.
  • There is a division between the old and new teachers

Theme 3:  Leadership Issues

Rationale: There seems to be a lack of leadership and shared understanding of the general direction in which the school will go. This is also reflected in a lack of two way communications.  There doesn’t seem to be information being offered by the leadership of the school, nor does there seem to be an opportunity for individuals to share their thoughts, let alone decision making. There seems to be a lack of intervention in the conflict from leadership.

  • Decisions are made on inaccurate information.
  • We need consistent decisions about school rules

Coding Example - Category - Relationships - Themes

Glaser, B.G., & Strauss, A.  (1967).   The discovery of grounded theory:  Strategies for qualitative research . Chicago, IL: Aldine.

Patton, M. Q.  (1987).   How to use qualitative methods in evaluation .  Newbury Park, CA:  Sage Publications.

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Chapter 4 PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

Profile image of Rodny Baula

This chapter presents the data gathered, the results of the statistical analysis done and interpretation of findings. These are presented in tables following the sequence of the specific research problem regarding the Effectiveness of Beat Patrol System in of San Manuel, Pangasinan.

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This paper highlights the trust, respect, safety and security ratings of the community to the Philippine National Police (PNP) in the Province of Albay. It presents the sectoral ratings to PNP programs. The survey utilized a structured interview with 200 sample respondents from Albay coming from different sectors. Male respondents outnumbered female respondents. The majority of the respondents are 41-50 years old, at least high school graduates and are married. The respondents gave the highest net rating on respect, followed by net rating on trust and the lowest net rating on safety and security on the performance of the PNP. Moreover, a high net rating on commitment of support to the identified programs of the PNP was also attained from the respondents. The highest net rating of support is given to the PNP’s anti-illegal drugs program, followed by anti-terrorism, anti-riding in tandem and anti-illegal gambling programs. The ratings of the PNP obtained from the different sectors of...

Charlie Rosales

IOER International Multidisciplinary Research Journal

IOER International Multidisciplinary Research Journal ( IIMRJ)

Police organizations have conducted operational activities to reduce the opportunity for would-be criminals to commit crimes. This operational activity includes patrol, traffic management, and investigation. In this study, the extent of police operational activities in Pagadian City, Zamboanga del Sur, Philippines, was evaluated to determine the extent of police operational activities and to test the association between the crime rate and the extent of police operation activities. This study utilized a quantitative descriptive research method. The respondents were 142 active police officers who were chosen purposively by employing total enumeration. The gathering of data was done using a self-made questionnaire, which underwent validation and reliability testing. The statistical tools used were frequency count, mean computation, percentage, and regression analysis. The results revealed that more respondents were 31-35 years old and above. Most of them were male, bachelor's degree holders, attended training and seminars for 50 hours, and served the police force for 15 years and below. Patrolling and investigation were found to be much observable while traffic management was observable. As for index crime, there were more crimes against the person committed than crimes against property. As for non-index crimes, there were more other non-index crimes compared to the violation of special laws. Patrolling has a positive influence on the commission and non-commission of both index and non-index crimes. This study also recommends intensive patrolling on hot-spot areas for criminal presence and activity, strengthening traffic management practices, procurement of traffic lights, improving traffic signs, and intensive implementation of traffic laws and regulations.

International Journal of Social Sciences and Humanities Research

Bro. Jose Arnold L . Alferez, OCDS

Effective law enforcement service demands that the law enforcement officers are diligent and effective in their duties and responsibilities. They should be punctual and alert while on their respective beats. They should respect the human rights of the people of the community they serve. They should even patrol their beats on foot so that their visibility would be more evident thus curtailing the criminal impulses of the criminally inclined, instead of whisking through the vicinity on the " flying visit" to their assigned places without even giving the people a glimpse of their presence. Transparency is the call of effective law enforcement service. However, effective law enforcement necessitates that the police command should be provided police equipment like two-way radios so that they could readily call for assistance whenever necessary, in order to improve the delivery of services and the maintenance of peace and order. Furthermore, a strong partnership between the police and the community will help ensure the success of the Philippine National Police in its drive against criminality. The findings of this study showed that the police force of the municipality of Pinamungajan, Cebu did their best under the circumstances they had to work in, but their efforts were not equally recognized by the people of the community. Hence, the need for support from the local officials and the people in the community are important factors that would facilitate the effectiveness of the law enforcement service.

Filius Populi

The Philippine National Police has implemented the new rank classification and abbreviation that shall be used in all manner of organization communications. Interview method was used to gather the information from the PNP RCADD respondents and selected community residents. Focus Group Discussion was conducted among the Barangay Officials to validate the data gathered. The findings of the study as follows: The respondents were not fully aware yet on the modified new rank classification applied in the PNP organization today; They shared diverse insights both positive and negative about the PNP modified new rank classification and it can offer a positive outcome in the long-run . Respondents were satisfied with the implementation of the PNP community relations program under the new rank classification. However, the modified new rank classification of the PNP would have the following positive implications: The new rank would mean higher people’s expectations; bring new image of the PNP;...

josefina B A L U C A N A G bitonio

DISSERTATION ABSTRACT Title : THE WOMEN AND CHILDREN PROTECTION SERVICES OF THE PHILIPPINE NATIONAL POLICE-CORDILLERA ADMINISTRATIVE REGION Researcher : MELY RITA D. ANAMONG-DAVIS Institution : Lyceum-Northwestern University, Dagupan City Degree : DOCTOR IN PUBLIC ADMINISTRATION Date : April 5, 2013 Abstract : This research sought to evaluate the provision of services provided by the members of the Women and Children Protection Desk of the Philippine National Police (PNP) Cordillera Administrative Region . The descriptive-evaluative research design was used in this study with the questionnaire, interviews as the data- gathering tool in the evaluation of the WCPD of the PNP services rendered to the victims-survivors of violence in the Cordillera Region. The types and statistics of cases investigated by the members of the WCPD of the PNP in the Cordillera were provided by the different offices of the WCPD of the PNP particularly the Regional and Provincial Offices. On the other hand, the acquired data from the respondents describes the capability of the WCPD office and personnel, relative to the organizational structure, financial resources, human resources, equipment and facilities; the extent of the mandated services provided for the victims-survivors of violence, level of satisfaction of the WCPD clientele and the problems encountered by the members of the WCPD of the PNP in providing the services to its clientele. Based on the findings, a proposal were formulated to enhance the quality or quantity of the services rendered to the victims of abuses and violence. Two hundred thirty (230) respondents were employed to answer the questionnaire to get the needed data, 160 from the police officers and 70 from the clientele of the WCPD. In the treatment of the data, SPSS version 20 was used in the analysis of data, Paired t-test for the determination of the significant difference in the perceptions of the two groups of respondents on the extent of provision of the mandated services by the WCPD of the PNP in the Cordillera and Spearman rank correlation for determining the level of satisfaction of the victims-survivors related to their perception on the extent of services provided by the Women and Children Protection Desk of the PNP. The findings of the study were the following: 1) Cases handled by the members of the WCPD of the PNP are physical injuries, violation of RA 9262, Rape and Acts of lasciviousness are the myriad cases committed against women; for crimes against children, rape, physical injuries, other forms of RA 7610 and acts of lasciviousness ; and for the crimes committed by the Children in Conflict with the law theft and robbery for intent to gain and material gain, physical injuries, rape and acts of lasciviousness are the majority they committed. The fact of this case is that 16 children were involved in the commission of rape where the youngest perpetrator is 7 years old. 2. On the capability of the members of the WCPD of the PNP, police officers believed that WCPD investigators are capable in providing the services to the victims of violence while the clientele respondents states otherwise that on some point along capability on human resources states that the number of police women assigned with the WCPD of the PNP is not sufficient to provide the services to its clientele. 3. On the extent of the mandated services provided to the victims-survivors of violence by the members of the WCPD of the PNP, perceptions of the police officers that to a great extent the members of the WCPD provide the services while the perceptions of the clientele is just on average extent on the services provided to them. 3.1. On the significant difference in the perceptions of the two groups of respondent on the extent of provision of the mandated services by the WCPD of the PNP in the Cordillera, there is a significant difference in the perception of the two groups of respondents on the extent of mandated services provided by the WCPD of the PNP in the Cordillera. The result indicates that the performance of the WCPD in rendering service is inadequate in the perception of its clients. 4) The satisfaction level of the clientele on the extent of services provided by the WCPD of the PNP is just moderate. This validates the result of the extent of the mandated services provided to the victims-survivors of violence by the WCPD investigators to be just on average. 5. On the level of satisfaction of the victims-survivors related to their perception on the extent of services provided by the Women and Children Protection Desk of the PNP revealed that WCPD clients is higher with greater extent of services being rendered by the WCPD. It indicates that the WCPD of the PNP in Cordillera should strive more to really fulfill the needed services to be provided with its clients. Likewise, on the level of satisfaction of the victims-survivors related to the capability of the WCPD of the PNP Cordillera in providing their mandated services disclosed that the more capable of the WCPD of the PNP in Cordillera will definitely provide an intense delivery of services to its clients. 7) Lastly, for the problems encountered by the WCPD of the PNP in providing services the following are considered a) no imagery tool kit purposely for the children’s victim to illicit information regarding the incident; b) the insufficient number of female police officers to investigate cases of women and children; c) lack of training of WCPD officers in handling VAWC cases and other gender-based crimes and d) service vehicle purposely for WCPD use only. Based on the findings and conclusion, the following recommendations are offered. 1. The propose strategies to enhance the services provided to the victims-survivors by the WCPD investigators must be intensely implemented: 1.a. There should be budgetary allocations for WCPD to enhance their capability to provide services and to fulfill the satisfaction of their clientele. 1.b. Increase the number of the female police officers assigned with the WCPD to sustain the 24/7 availability of investigators. 1.c. There should be a continuous conduct of specialized training on the Investigation of Crimes involving Women and children to all WCPD officers to include policemen for conclusive delivery of services for the victims of violence. 1.d. Purchase of the imagery tool kit purposely for the children’s victim of sexual abuse to illicit information regarding the incident.1.e. Issuance of service vehicle purposely for the Women and Children Protection Desk.1.f. Provide computer sets for WCPD.1.g. Provide communication equipment to be issued with the WCPD. 1.h. To improve the quality and consistency of WCPD services, a constant monitoring scheme and or clientele feedback should be implemented to understand the ways that service can be improved. 1.i. Develop and sustain the collaborative effort of the multidisciplinary team to meet the specific protocol designed to meet the needs of the victims of violence.1.j. To prevent new victims of violence, there should be a persistent campaign through advocacy and the education of the community in every barangay in coordination with the different member agencies. 2. A follow-up study should be conducted to cover other areas particularly target respondents on the level of satisfaction on the services provided for the victims of violence which is the main purpose of the establishment of the Women and Children Protection Desk.

Maita P Guadamor

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Chapter 4 – Data Analysis and Discussion (example)

Disclaimer: This is not a sample of our professional work. The paper has been produced by a student. You can view samples of our work here . Opinions, suggestions, recommendations and results in this piece are those of the author and should not be taken as our company views.

Type of Academic Paper – Dissertation Chapter

Academic Subject – Marketing

Word Count – 2964 words

Reliability Analysis

Before conducting any analysis on the data, all the data’s reliability was analyzed based on Cronbach’s Alpha value. The reliability analysis was performed on the complete data of the questionnaire. The reliability of the data was found to be (0.922), as shown in the results of the reliability analysis provided below in table 4.1. However, the complete results output of the reliability analysis is given in the appendix.

Reliability Analysis (N=200)

The Cronbach’s Alpha value between (0.7-1.0) is considered to have excellent reliability. The Cronbach’s Alpha value of the data was found to be (0.922); therefore, this indicated that the questionnaire data had excellent reliability. All of the 29 items of the questionnaire had excellent reliability, and if they are taken for further analysis, they can generate results with 92.2% reliability.

Frequency Distribution Analysis

First of all, the frequency distribution analysis was performed on the demographic variables using SPSS to identify the respondents’ demographic composition. Section 1 of the questionnaire had 5 demographic questions to identify; gender, age group, annual income, marital status, and education level of the research sample. The frequency distribution results shown in table 4.2 below indicated that there were 200 respondents in total, out of which 50% were male, and 50% were female. This shows that the research sample was free from gender-based biases as males and females had equal representation in the sample.

Moreover, the frequency distribution analysis suggested three age groups; ‘20-35’, ‘36-60’ and ‘Above 60’. 39% of the respondents belonged to the ‘20-35’ age group, while 56.5% of the respondents belonged to the ‘36-60’ age group and the remaining 4.5% belonged to the age group of ‘Above 60’.

Furthermore, the annual income level was divided into four categories. The income values were in GBP. It was found that 13% of the respondents had income ‘up to 30000’, 27% had income between ‘31000 to 50000’, 52.5% had income between ‘51000 to 100000’, and 7.5% had income ‘Above 100000’. This suggests that most of the respondents had an annual income between ‘31000 to 50000’ GBP.

The frequency distribution analysis indicated that 61% of respondents were single, while 39% were married, as indicated in table 4.2. This means that most of the respondents were single. Based on frequency distribution, it was also found that the education level of the respondents was analyzed using four categories of education level, namely; diploma, graduate, master, and doctorate. The results depicted that 37% of the respondents were diploma holders, 46% were graduates, 16% had master-level education, while only 2% had a doctorate. This suggests that most of the respondents were either graduate or diploma holders.

Frequency Distribution of the Demographic Characteristics of the respondents (N=200)

Multiple Regression Analysis

The hypotheses were tested using linear multiple regression analysis to determine which of the dependent variables had a significant positive effect on the customer loyalty of the five-star hotel brands. The results of the regression analysis are summarized in the following table 4.3. However, the complete SPSS output of the regression analysis is given in the appendix. Table 4.3

Multiple regression analysis showing the predictive values of dependent variables (Brand image, corporate identity, public relation, perceived quality, and trustworthiness) on customer loyalty (N=200)

Predictors: (Constant), Trustworthiness, Public Relation, Brand Image, Corporate Identity, Perceived Quality Dependent Variable: Customer Loyalty

The significance value (p-value) of ANOVA was found to be (0.000) as shown in the above

table, which was less than 0.05. This suggested that the model equation was significantly fitted

on the data. Moreover, the adjusted R-Square value was (0.897), which indicated that the model’s predictors explained 89.7% variation in customer loyalty.

Furthermore, the presence of the significant effect of the 5 predicting variables on customer loyalty was identified based on their sig. Values. The effect of a predicting variable is significant if its sig. Value is less than 0.05 or if its t-Statistics value is greater than 2. It was found that the variable ‘brand image’ had sig. Value (0.046), the variable ‘corporate identity had sig. Value (0.482), the variable ‘public relation’ had sig. Value (0.400), while the variable ‘perceived quality’ had sig. value (0.000), and the variable ‘trustworthiness’ had sig. value (0.652).

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Hypotheses Assessment

Based on the regression analysis, it was found that brand image and perceived quality have a significant positive effect on customer loyalty. In contrast, corporate identity, public relations, and trustworthiness have an insignificant effect on customer loyalty. Therefore the two hypotheses; H1 and H4 were accepted, however the three hypotheses; H2, H3, and H5 were rejected as indicated in table 4.4.

Hypothesis Assessment Summary Table (N=200)

The insignificant variables (corporate identity, public relation and trustworthiness) were excluded from equation 1. After excluding the insignificant variables from the model equation 1, the final equation becomes as follows;

Customer loyalty                 = α + 0.074 (Brand image) + 0.991 (Perceived quality) + €

The above equation suggests that a 1 unit increase in brand image is likely to result in 0.074 units increase customer loyalty. In comparison, 1 unit increase in perceived quality can result in 0.991 units increase in customer loyalty.

Cross Tabulation Analysis

To further explore the results, the demographic variables’ data were cross-tabulated against the respondents’ responses regarding customer loyalty using SPSS. In this regards the five demographic variables; gender, age group, annual income, marital status and education level were cross-tabulated against the five questions regarding customer loyalty to know the difference between the customer loyalty of five-star hotels of UK based on demographic differences. The results of the cross-tabulation analysis are given in the appendix. The results are graphically presented in bar charts too, which are also given in the appendix.

Cross Tabulation of Gender against Customer Loyalty

The gender was cross-tabulated against question 1 to 5 of the questionnaire to identify the gender differences between male and female respondents’ responses regarding customer loyalty of five-star hotels of the UK. The results indicated that out of 100 males, 57% were extremely agreed that they stay at one hotel, while out of 100 females, 80% were extremely agreed they stay at one hotel. This shows that in comparison with a male, females were more agreed that they stayed at one hotel and were found to be more loyal towards their respective hotel brands.

The cross-tabulation results further indicated that out of 100 males, 53% agreed that they always say positive things about their respective hotel brand to other people. In contrast, out of 100 females, 77% were extremely agreed. Based on the results, the females were found to be in more agreement than males that they always say positive things about their respective hotel brand to other people.

It was further found that out of 100 males, 53% were extremely agreed that they recommend their hotel brand to others, however, out of 100 females, 74% were extremely agreed to this statement. This result also suggested that females were more in agreement than males to recommend their hotel brand to others.

Moreover, it was found that out of 100 males, 54% were extremely agreed that they don’t seek alternative hotel brands, while out of 100 females, 79% were extremely agreed to this statement. This result also suggested that females were more agreed than males that they don’t seek alternative hotel brands, and so were found to be more loyal than males.

Furthermore, it was identified that out of 100 male respondents 56% were extremely agreed that they would continue to go to the same hotel irrespective of the prices, however out of 100 females 79% were extremely agreed. Based on this result, it was clear that females were more agreed than males that they would continue to go to the same hotel irrespective of the prices, so females were found to be more loyal than males.

After cross tabulating ‘gender’ against the response of the 5 questions regarding customer loyalty the females were found to be more loyal customers of the five-star hotel brands than males as they were found to be more in agreement than the man that they stay at one hotel, always say positive things about their hotel brand to other people, recommend their hotel brand to others, don’t seek alternative hotel brands and would continue to go to the same hotel irrespective of the prices.

Cross Tabulation of Age Group against Customer Loyalty

Afterward, the second demographic variable, ‘age groups’ was cross-tabulated against questions 1 to 5 of the questionnaire to identify the difference between the customer loyalty of customers of different age groups. The results indicated that out of 78 respondents between 20 to 35 years of age, 61.5% were extremely agreed that they stayed at one hotel. While out of 113 respondents who were between 36 to 60 years of age, 72.6% were extremely agreed that they always stay at one hotel. However, out of 9 respondents who were above 60 years of age, 77.8% agreed that they always stay at one hotel. This indicated that customers of 36-60 and above 60 age groups were more loyal to their hotel brands as they were keener to stay at a respective hotel brand.

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Cross Tabulation of Annual Income against Customer Loyalty

The third demographic variable, ‘annual income’ was cross-tabulated against questions 1 to 5 of the questionnaire to identify which of the customers were most loyal based on their respective annual income levels. The results indicated that out of 26 respondents who had annual income up to 30000 GBP, 84.6% were extremely agreed that they always stay at one hotel. However, out of 54 respondents who had annual income from 31000 to 50000 GBP, 98.1% agreed that they always stay at one hotel. Although out of 105 respondents had annual income from 50000 to 100000 GBP, 49.5% were extremely agreed that they always stay at one hotel. While out of 10 respondents who had annual income from 50000 to 1000000 GBP, 66.7% agreed that they always stay at one hotel. This indicated that customers of annual income levels from 31000 to 50000 GBP were more loyal to their hotel brands than the customers having other annual income levels.

Cross Tabulation of Marital Status against Customer Loyalty

Furthermore, the fourth demographic variable the ‘marital status’ was cross-tabulated against questions 1 to 5 of the questionnaire to understand the difference between married and unmarried respondents regarding customer loyalty of five-star hotels of the UK. The cross-tabulation analysis results indicated that out of 122 single respondents, 59.8% were extremely agreed that they stay at one hotel. However, out of 78 married respondents, around 82% of respondents agreed that they stay at one hotel. Thus, the married customers were more loyal to their hotel brands than unmarried customers because, in comparison, married customers prefer to stay at one hotel brand.

To proceed with the cross-tabulation results, out of 122 single respondents, 55.7% were extremely agreed upon always saying positive things about their hotel brands to other people. On the other hand, out of 78 married respondents, 79.5% were extremely agreed. Hence, upon evaluating the results, it can be said that married customers have more customer loyalty as they are in more agreement than singles. They always give positive feedback regarding their respective hotel brand to other people.

Cross Tabulation of Education Level against Customer Loyalty

Subsequently, the fifth demographic variable, ‘education level’ was cross-tabulated against questions 1 to 5 of the questionnaire to identify which of the customers were most loyal based on their respective education levels. The results indicated that out of 50 respondents who were diploma holders, 67.6% were extremely agreed that they always stay at one hotel. While out of 64 respondents who were graduates, 69.6% were extremely agreed that they always stay at one hotel. Although out of 22 respondents who were masters, 68.8% were extremely agreed that they always stay at one hotel. However, out of 2 respondents with doctorates, 50% were extremely agreed to always stay at one hotel. This indicated that customers who were graduates were more loyal than the customers with diplomas, masters, or doctorates.

Moreover, 66.2% of the diploma holders were extremely agreed that they always say positive things about their hotel brand to other people. In comparison, 64.1% of the respondents who were graduates were extremely agreed. However, 65.5% of the respondents who had masters were extremely agreed, and 50% of the respondents who had doctorates agreed with the statement. Based on this result customers having masters were the most loyal customers of their respective five-star hotel brands.

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In this subsection, the findings of this study are compared and contrasted with the literature to identify which of the past research supports the present research findings. This present study based on regression analysis suggested that brand image can have a significant positive effect on the customer loyalty of five-star hotels in the UK. This finding was supported by the research of Heung et al. (1996), who also suggested that the hotel’s brand image can play a vital role in preserving a high ratio of customer loyalty.

Moreover, this present study also suggested that perceived quality was the second factor that was found to have a significant positive effect on customer loyalty. The perceived quality was evaluated based on; service quality, comfort, staff courtesy, customer satisfaction, and service quality expectations. In this regard, Tat and Raymond (2000) research supports the findings of this study. The staff service quality was found to affect customer loyalty and the level of satisfaction. Teas (1994) had also found service quality to affect customer loyalty. However, Teas also found that staff empathy (staff courtesy) towards customers can also affect customer loyalty. The research of Rowley and Dawes (1999) also supports the finding of this present study. The users’ expectations about the quality and nature of the services affect customer loyalty. A study by Oberoi and Hales (1990) was found to agree with the present study’s findings, as they had found the quality of staff service to affect customer loyalty.

Summary of the Findings

  • The brand image was found to have a significant positive effect on customer loyalty. Therefore customer loyalty is likely to increase with the increase in brand image.
  • The corporate identity was found to have an insignificant effect on customer loyalty. Therefore customer loyalty is not likely to increase with the increase in corporate identity.
  • Public relations was found to have an insignificant effect on customer loyalty. Therefore customer loyalty is not likely to increase with the increase in public relations.
  • Perceived quality was found to have a significant positive effect on customer loyalty. Therefore customer loyalty is likely to increase with the increase in perceived quality.
  • Trustworthiness was found to have an insignificant effect on customer loyalty. Therefore customer loyalty is not likely to increase with the increase in trustworthiness.
  • The female customers were found to be more loyal customers of the five-star hotel brands than male customers.
  • The customers of age from 36 to 60 years were more loyal to their hotel brands than the customers of age from 20 to 35 and above 60.
  • The customers who had annual income from 31000 to 50000 were more loyal customers of their respective hotel brands than those who had an annual income level of less than 31000 or more than 50000.
  • The married respondents had more customer loyalty than unmarried customers, towards five-star hotel brands of the UK.

The customers who had bachelor degrees and the customers who had master degrees were more loyal to the customers who had a diploma or doctorate.

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Perspective and its Implication for Public Relations Consultancies. diplom.de.

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Forum: Qualitative Social Research 16.

Haq, M., 2014. A Comparative Analysis of Qualitative and Quantitative Research Methods and a Justification for Adopting Mixed Methods in Social Research (PDF Download Available).

ResearchGate 1–22. doi:http://dx.doi.org/10.13140/RG.2.1.1945.8640

Kelley, ., Clark, B., Brown, V., Sitzia, J., 2003. Good practice in the conduct and reporting of survey research. Int J Qual Health Care 15, 261–266. doi:10.1093/intqhc/mzg031

Lewis, S., 2015. Qualitative Inquiry and Research Design: Choosing Among Five Approaches.

Health Promotion Practice 16, 473–475. doi:10.1177/1524839915580941

Saunders, M., 2003. Research Methods for Business Students. Pearson Education India.

Saunders, M.N.K., Tosey, P., 2015. Handbook of Research Methods on Human Resource

Development. Edward Elgar Publishing.

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Research Guide

Chapter 4 research writing, 4.1 structure.

In this section, I focus on the main stages of the research writing process. Most of these concepts have been beautifully explained by Varanya Chaubey (2018) .We will be focusing on the book, but in this section, I compile some of the most interesting ideas and link them to other important aspects to consider when structuring an argument. Some of this material is structured with more detail on Laura Belcher’s book Writing your Journal Article in Twelve Weeks .

4.2 The Three Layer Method

Once we have found our research question and we obtained and processed the data we need to conduct our analysis, we need to write our results.

This method asks us to work from the general ideas to the details, using a descending structure , or a Three layer method .

This method is a 3-step process in which we start working by laying a foundation of the main project and build upon it. The concept is simple: we need to understand what we are doing, why and how before even immersing in the writing process. Otherwise, we will lose sight of the main objective. The process is straightforward and quite intuitive. I introduce the three stages of the process here and explain each of them below.

  • Step 1: What are you saying?: This is the main argument that you are making. It is important to figure out if you actually have an argument. But I’ll come back to this point.
  • Step 2: Express with an outline. You need to include additional information surrounding your argument, so the readers can answer follow-up questions and have additional details linked to your research question.
  • Step 3: Develop your ideas in a draft. Once you have identified your main argument and have an outline, you need to structure the paragraphs in each section.

4.2.1 The Argument

Belcher (2019) defines an argument as: “your article’s most important idea sated in one or two sentences early and clearly in your article […], emerging from a theory and supported with evidence to convince the reader of its validity.”

This may sound trivial, but it is harder than it seems. Many times, we believe we already have an argument, but we really do not. Instead, we have sentences that are tautological or we are simply rephrasing a fact that is accepted by everyone. Therefore, Belcher proposes a set of tests to ensure that you actually have an argument (I am adapting the list for the purposes of this Guide):

Agree/disagree : Do we need evidence to agree or disagree with a particular statement? For instance, we do not need further evidence to the statement ‘The Earth is round’. But we may need evidence on the statement “Prep school is fundamental to children’s cognitive development.”

Dispute test : When a given statement can be the source of disagreement, then it seems that you may indeed have an argument. For instance, “Poorer people are less supportive of redistribution” (AEP, 2021)

Puzzle answer test : If your statement is providing a response to a question that people have about the world or their environment, you may have an argument.

Another important element is to differentiate your argument from your topic. The topic is the major issue you are interested in, whereas your argument explains the main finding (or initially, the hypothesis) of your paper.

Following the research question, an argument needs to be puzzling. It needs to provide relevant information that help us understand the world a little bit more. This is why your argument (as well as your research question) needs to go beyond the basic facts. It needs to provide enough detail as to make it interesting for a larger audience. This also entails that you need to provide more information than naming the main variables in your analysis (x causes Y). You need to specify the conditions and context that make this statement to hold.

Some other elements to consider when structuring your argument is to avoid including normative statements and speculations, More specifically, for quantitative papers:

Avoid including causal claims when the evidence does not allow you to do that . Causal analysis is key in our field, but correlations are important as well and they provide a value to understand our context a little bit more.

4.2.1.1 Finding your RAP

R : Have different versions of your research question to see what is the clearest way to introduce it to your readers.

P : This represents how you position the paper in the literature. This is constructed based on your literature review and the theory behind your question.

These three elements are interconnected. You need to find the best way to bring them all together and work with them to convey your argument.

4.2.2 Express your Ideas using an Outline

An empirical, quantitative, paper in economics (and political science) usually contains the following sections:

  • Introduction
  • Context (Literature Review) 4a. Theoretical papers contain mathematical models (we will not use those) 4b. Empirical Strategy
  • Robustness checks and potential mechanisms (we will not focus on those)
  • Final discussion (Conclusion)

We will talk more about each of these sections, but here, the main point to consider is that you need to create an outline that conveys the most important points of each section.

This is, after you have a clear argument, now you need to provide an answer to different questions that the readers may have. This is done by creating the headings and subheadings of each section. For instance, in a paper on mining in the Democratic Republic of the Congo (DRC), readers may be interested in learning why is mining important in the country and what types of mining take place in the country. This means that I need a general section on the context of mining in the DRC and then include subheadings explaining the different types of mining that I analyze.

You will do that for each section. In your outline, include the headings and subheadings, and a short paragraph indicating the main message of the section. This will then be enriched by secondary paragraphs.

Having this structure will allow you to include those sections that add value to your final paper and remove any additional information that is not key to support your main argument.

4.2.2.1 Drafting

Once you have your headings and subheadings, as well as the most important takeaways, it is time for you to start populating your paper. In the next section, I mention some of the elements that you need to include in the research paper. Here again, it is important that you plan the information that you will include and that each paragraph has a purpose, answering a question that is relevant to further your argument. Go for the general to the particular details.

The main thing to consider is that readers have very limited time and span of attention. You need to convey the main message at the beginning of the paper. Then, for each section, the main idea needs to be included in the first paragraph(s). Develop just one idea per paragraph and ensure that the main message is contained at the beginning.

Writing is an iterative process and you probably will spend more time rewriting a section than what you spent writing it for the first time. Don’t despair! We all go through the same process and you will get there. Just ensure that you structure and organize your process.

EU AI Act: first regulation on artificial intelligence

The use of artificial intelligence in the EU will be regulated by the AI Act, the world’s first comprehensive AI law. Find out how it will protect you.

A man faces a computer generated figure with programming language in the background

As part of its digital strategy , the EU wants to regulate artificial intelligence (AI) to ensure better conditions for the development and use of this innovative technology. AI can create many benefits , such as better healthcare; safer and cleaner transport; more efficient manufacturing; and cheaper and more sustainable energy.

In April 2021, the European Commission proposed the first EU regulatory framework for AI. It says that AI systems that can be used in different applications are analysed and classified according to the risk they pose to users. The different risk levels will mean more or less regulation. Once approved, these will be the world’s first rules on AI.

Learn more about what artificial intelligence is and how it is used

What Parliament wants in AI legislation

Parliament’s priority is to make sure that AI systems used in the EU are safe, transparent, traceable, non-discriminatory and environmentally friendly. AI systems should be overseen by people, rather than by automation, to prevent harmful outcomes.

Parliament also wants to establish a technology-neutral, uniform definition for AI that could be applied to future AI systems.

Learn more about Parliament’s work on AI and its vision for AI’s future

AI Act: different rules for different risk levels

The new rules establish obligations for providers and users depending on the level of risk from artificial intelligence. While many AI systems pose minimal risk, they need to be assessed.

Unacceptable risk

Unacceptable risk AI systems are systems considered a threat to people and will be banned. They include:

  • Cognitive behavioural manipulation of people or specific vulnerable groups: for example voice-activated toys that encourage dangerous behaviour in children
  • Social scoring: classifying people based on behaviour, socio-economic status or personal characteristics
  • Biometric identification and categorisation of people
  • Real-time and remote biometric identification systems, such as facial recognition

Some exceptions may be allowed for law enforcement purposes. “Real-time” remote biometric identification systems will be allowed in a limited number of serious cases, while “post” remote biometric identification systems, where identification occurs after a significant delay, will be allowed to prosecute serious crimes and only after court approval.

AI systems that negatively affect safety or fundamental rights will be considered high risk and will be divided into two categories:

1) AI systems that are used in products falling under the EU’s product safety legislation . This includes toys, aviation, cars, medical devices and lifts.

2) AI systems falling into specific areas that will have to be registered in an EU database:

  • Management and operation of critical infrastructure
  • Education and vocational training
  • Employment, worker management and access to self-employment
  • Access to and enjoyment of essential private services and public services and benefits
  • Law enforcement
  • Migration, asylum and border control management
  • Assistance in legal interpretation and application of the law.

All high-risk AI systems will be assessed before being put on the market and also throughout their lifecycle.

General purpose and generative AI

Generative AI, like ChatGPT, would have to comply with transparency requirements:

  • Disclosing that the content was generated by AI
  • Designing the model to prevent it from generating illegal content
  • Publishing summaries of copyrighted data used for training

High-impact general-purpose AI models that might pose systemic risk, such as the more advanced AI model GPT-4, would have to undergo thorough evaluations and any serious incidents would have to be reported to the European Commission.

Limited risk

Limited risk AI systems should comply with minimal transparency requirements that would allow users to make informed decisions. After interacting with the applications, the user can then decide whether they want to continue using it. Users should be made aware when they are interacting with AI. This includes AI systems that generate or manipulate image, audio or video content, for example deepfakes.

On December 9 2023, Parliament reached a provisional agreement with the Council on the AI act . The agreed text will now have to be formally adopted by both Parliament and Council to become EU law. Before all MEPs have their say on the agreement, Parliament’s internal market and civil liberties committees will vote on it.

More on the EU’s digital measures

  • Cryptocurrency dangers and the benefits of EU legislation
  • Fighting cybercrime: new EU cybersecurity laws explained
  • Boosting data sharing in the EU: what are the benefits?
  • EU Digital Markets Act and Digital Services Act
  • Five ways the European Parliament wants to protect online gamers
  • Artificial Intelligence Act

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