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Spa Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Spa Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Spa Plan Here

You’ve come to the right place to create your spa business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their spas.

Below are links to each section of your spa business plan template:

Next Section: Executive Summary >

Spa Business Plan FAQs

What is a spa business plan.

A spa business plan (or day spa business plan) is used start and/or grow your spa business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.  

You can  easily complete your spa business plan using our Spa Business Plan Template here .

What Are the Main Types of Spa Businesses?

There are many types of spa businesses. Some spas offer more health-focused services like body rejuvenation, dietician recommendations, and gym and exercise facilities. Other day spas offer luxury accommodations such as massage therapies and skin treatments, while relaxing with wine in the most comfortable setting. A latest trend in  spa services is being able to offer cryotherapy service. 

What Are the Main Sources of Revenue and Expenses for Spas?

The primary source of revenue for spas are fees for services paid by the client. The client will choose from a list of spa services and purchase the package or service they want.

The key expenses for a spa business are the cost of purchasing the spa equipment and supplies. Other expenses are the rent and utilities for the facility as well as payroll and marketing costs.

How Do You Get Funding for Your Spa?

Spas are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Outside investors, friends, and/or family are other common funding sources. This is true for a business plan to open a spa as well as a sauna business plan.

What are the Steps To Start a Successful Spa Business?

Starting a spa can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Spa Business Plan - The first step in starting a business is to create a business plan for your spa that outlines all aspects of the venture. This should include market research on the spa industry, potential target market size, information on the services or products you will offer, pricing, marketing strategies and a detailed financial forecast.   

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your spa . This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your spa business is in compliance with local laws.

3. Register Your Spa Business - Once you have chosen a legal structure, the next step is to register your spa  with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Spa Equipment & Supplies - In order to start your business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your spa . Your spa's marketing plan includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Where Can I Get a Spa Business Plan PDF?

You can download our free spa business plan template PDF here . This is a sample spa business plan template you can use in PDF format.

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How to Write a Spa Business Plan in 2024?

How to Write a Spa Business Plan?

Whether you’re hoping to expand your spa services, open a new spa or gain an edge over local competitors, having a detailed spa business plan is essential.

What You Will Learn

We’ll go over what you’ll need to do to create your business plan, as well as some tips to help you get started. We’ve also put together a spa business plan free template to help you.

Jump to the Section You Like

What is a spa business plan, why does your spa need a business plan, key elements of a good spa business plan, spa business plan template.

This plan is a document that outlines the financial, management and marketing aspects of running your spa. This includes things like your financing and startup costs, as well as market research and a competitive strategy for growing your business.

You’ll want to include both an executive summary (more detail on this later) of the plan itself, in addition to a description of your business and a clear roadmap for how you plan to promote and develop your products and services, and a description of your target market.

You should also include a plan for supporting your technicians and staff, including your staffing needs and any training or support they will receive.

Whether you’re creating a medical spa business plan, or setting up a luxury day spa, market research is essential. Write a business plan with more than just your own spa mission statement and vision in mind- include clear business goals, a sample budget, and info about current industry trends.

This plan will be something that you can check regularly, adjusting it as needed and using it as a guide to help manage your spa, make informed business decisions and be sure that you’re meeting your targets for success.

Your management team can use the business’s plan to help anticipate future sales and profitability, adjust the staffing or advertising strategy, and check financial projections at a glance.

To learn more about spa management improvement check out our post How To Improve Spa Management Efficiency .

Truthfully, every owner or manager needs to write a business plan- it’s not limited to the spa industry.

This plan is a living document that will make it easier for you to create financial projections and make decisions that affect your clients and your employees- it’s just as important as the technicians and treatments in your spa.

If you need help securing a loan, attracting investors, deciding which spa services or products to promote, or even how to reach a new demographic of potential clients, having a solid financial plan outline and strategic vision makes it all easier.

Proper business planning isn’t just essential for securing present-day success, it gives you a roadmap for your spa’s future. You can use your vision and mission statements to help with brainstorming sessions and team meetings, and it can even inform things like your spa’s reward structure and client loyalty programs.

It’s a way to make sure that you stay at the top of your game and meet your clients’ changing needs.

Do not miss our post on spa floor plan .

If you’re wondering how to write a business plan for your spa, you’re not alone- in fact, these documents are all as unique as the spa’s owners, clients and staff are. A lot depends on the size and location(s) of the business, but they do share some common elements.

They always give an overview, describe your target market and services. They also give information like your projected sales and break even point, plus your marketing strategy to attract new customers, anticipated spa expenses and overall financial plan.

For new spas, you’ll list any startup costs and explain how you’ll obtain financing. If you’re running an existing luxury spa, business plan contents should show some financial highlights such as whether you’re hitting your targets, and what your future goals are.

Now, let’s look at all of this more closely:

How to Get Started on Your Spa’s Business Plan?

Whether you’re dealing with potential investors or just planning the next round of equipment purchases and technician training, your spa’s business plan will come in handy.

It gives you a clear picture of the business’s finances and structure, keeps you focused on long-term goals and lets you review decisions with your mission statement in mind.

Some key steps you should take are:

  • Gather information: Check out other spas and businesses in your area, look into new treatments and equipment, and decide on your target market (or how you can expand into a new one).
  • Understand the Roadblocks: Sit down and make a list of things that might affect your business in terms of cash flow, startup costs or time and training. Make sure to include these in your budget and financing plans.

Pro tip: Spa management software can help you track your team’s performance and progress in meeting these targets (and much more).

  • Find Your Niche: What makes your spa special, especially with all the other businesses out there? If you offer a unique selling-point that appeals to certain clients (such as anti aging treatments, facials or sports massage) then come up with a marketing plan to reach these customers.
  • Save Time With a Free Template: There are tons of spa business plan examples and free templates available online, and using one of these has its benefits. You can save a lot of time (and stress) by simply adjusting a pre-made business plan template instead of creating a brand new one from the ground up.
  • Ask a Professional: This is just as true for someone creating a large med spa business plan as it is for someone running a small and cozy day spa. The more professional everything looks, the better.

Hiring a consultant to go over the plan outline, financial highlights or even to help you write your mission statement and marketing plan can make a big difference, especially if you’re planning on using it to secure funding and attract potential investors.

Here are some examples of things that you’ll want to include in your spa’s business plan:

This is where you’ll make your first impression on potential investors and anyone else helping to manage or run your spa. Make sure it has:

  • Your Spa’s Business Name (and potentially your logo)
  • Your Contact Info

Table of Contents

Every business plan should be organized, and your table of contents will help with this. Divide everything clearly into sections to make it easy to find.

Executive Summary

First impressions are crucial, especially if you’re trying to secure funding. A clear and concise executive summary will go a long way. Be sure to include:

  • Your Spa’s Mission Statement (This should outline your goals as a business and your plan for getting there)
  • Your Vision Statement (This is where you want your spa to be in the future, even years down the line)
  • A Business Overview (Outline your spa’s concept- is it a chic day spa, a medical spa focused on specialized treatments, or a combimation of different elements, for example? Then, give a brief summary of the plan’s contents)
  • Key Success Factors (What do you need in order to start your spa and keep it going strong?)

Key elements of a good spa business plan

Business Description

Briefly explain your business and services. Make sure to include:

  • Details about your locations
  • Current treatments provided (and any new ones you hope to offer customers)
  • Staffing Details (such as the number of technicians and support staff)
  • A breakdown of your market research and competition (including what makes you different from these spas or businesses)

Target Market

Explain who your target customers are and why. Think about:

  • Which demographics each service appeals to
  • Whether these people live, study or work nearby
  • Why you chose them (spas often base future decisions like technician training, product sales, equipment and decor around their client base)
  • What the average custome wants/ needs (and how you can help them)
  • What sets you apart from other spas in the area?

Consider cunducting a SWOT analysis for your spa (strengths, weaknesses, opportunities and threats) to better understand all of this as you’re writing your plan.

Competitive Analysis

Know the market you’re about to enter and how you can succeed in it.

  • Who are your competiion?
  • Where are their spas located? Are they nearby?
  • What services do you have in common?
  • What sets you apart?
  • How do your costs and prices compare?
  • Will you compete for the same clientele?
  • What will you do to attract new customers and keep them coming back?

Management Plan

Your spa’s management plan explains exactly how everything will operate, including:

  • The Management Structure (this could be relatively basic if you’re running a single small day spa, or more complex it it’s a large, multi-location chain)
  • The Management Strategy (including important goals, targets to hit and projections of future successes- and how you’ll achieve these)
  • Higher Level Staffing Needs (how many people you’ll require and their roles)

Products and Services

This information will help potential investors (and management staff) understand your spa’s sales and revenue, as well as projected expenses and profit margins. Be sure to include:

  • All products you’ll use on customers during treatments
  • Your retail products
  • Each service that you offer

It’s a good idea to go into detail here- explain the price of each item on the list, along with how much money they cost you, and their profitability (if you’re an existing spa, you can also include data about customer demand for each item, too).

Marketing Plan

What will you do to reach new clients and expand your customer base? What is your plan for advertising, including the cost? This can be a general outline, but make sure that you’ve put some research behind it and have a solid plan.

Include the following:

  • Your spa’s Marketing Plan (how will you reach new customers)
  • Any sales and promotion plans (what you’ll to do boost sales and retain/ reward clients)
  • Your advertising strategy (this can include your low and no-cost methods like newsletters or social media, along with paid advertising for your day spa)
  • Define your brand and its image (and reputation, if you’re an existing spa or chain)

This applies to both treatments you offer and products you sell, including:

  • How you plan to introduce and market these
  • Why these services/ products benefit clients and appeal to them
  • Your sales goals and targets
  • Your projected income from spa services and retail sales
  • Cost estimates and a financing plan for staff training or equipment purchases

Financial Plan

This explains either your spa’s startup costs and your plan to start making a profit as soon as possible, or the spa expenses and funding necessary for any expansions/ improvements, and projected profits. Make sure that you’ve included:

  • Financial statements (especially your income statement)
  • Your assumptions (forecasted expenses and funds needed to cover these)
  • Projected profits and losses, and what your break even point is
  • Your spa’s balance sheet (also called your “book value”, it explains what an existing business is actually worth)
  • A breakdown of all money owed, including loans and debts

It’s a good idea to ask a professional to look over these numbers before creating your final plan. They can double-check for discrepancies and provide helpful advice.

Operating Plan

This outlines how your spa is run, including:

  • The main location (if you have more than one day spa, where is the central office located?)
  • A breakdown of the management structure

Additional Information

You should add any other information here that you think it’s important for potential investors or management to know about. For example:

  • Additional documents
  • Policies and statements

If you need to refer to these in the main body of the plan, you can put these documents in an appendix at the end.

We know that creating business plan for your spa can take up a lot of time, and hiring a professional to write the entire thing can be expensive. We’ve done our best to help by creating a free template that you can use and modify as needed.

Starting up a new spa or running an existing one takes a lot of time and effort, but having a plan in place makes it easier. A business plan gives you and your team a roadmap for checking your progress, brainstorming new ideas and making decisions along the way.

Creating your spa business plan doesn’t have to be stressful. With the right planning it can be a rewarding process that helps you set new goals and decide on the best strategies to achieve them.

How to write a great business plan https://ieeexplore.ieee.org/iel3/46

The successful business plan: secrets & strategies https://books.google.com/books?hl=en&lr=&id=hpFxjEsZLUwC&oi

How to write a business plan https://books.google.com/books?hl=en&lr=&id=FGx2DwAAQBAJ&oi=fnd&pg=PT14&dq=business+plan&ots=YRuV79Qr2m&sig=1kXDNZYz6GxVyRUX9s3h0vafa8Q

Spa Business Plan

About the author Bartek Kulasza

Bartek Kulasza creates informative content that focuses on efficient business management. He covers salon software, marketing and sales, budgeting and reporting, salon design and equipment, inventory management, growing customer base, helping businesses optimize operations, enhancing customer experience, and increasing profitability.

  • How to Write a Spa Business Plan

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Spa Business Plan Template

Written by Dave Lavinsky

Growthink Spa Business Plan Template

Spa Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their spas. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a spa business plan template step-by-step so you can create your plan today.

Download our Ultimate Spa Business Plan Template here >

What Is a Business Plan?

female spa stylist

Why You Need a Business Plan

If you’re looking to start a day spa or grow your existing spa you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your spa in order to improve your chances of success. Your spa business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for a Spa Company

With regards to funding, the main sources of funding for a spa are bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a spa business.

The second most common form of funding for a spa is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a spa. They might consider funding a chain of spas, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.

Finish Your Business Plan Today!

Your spa business plan should include 10 sections as follows:

Executive Summary

spa back massage

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of spa you are operating and the status; for example, are you a startup, do you have a spa with existing customers and revenues that you would like to grow, or are you operating a chain of day spas?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the spa industry. Discuss the type of spa you are operating. Detail your direct competitors. Give an overview of your target audience. Provide a snapshot of your spa’s marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of spa you are operating.

For example, you might operate one of the following types:

  • Destination Spa
  • Medical Spa

In addition, within each type of spa, you may offer various services such as massages, facials, saunas, as well as hair removal and nail treatments.

In addition to explaining the type of spa you operate, the Company Analysis section of your business plan needs to provide background on your business.

Include answers to questions such as:

  • When and why did you start your spa business?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

spa facial mask

While this may seem unnecessary, it serves multiple purposes.

First, researching the spa industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards a new type of hair or nail service, it would be helpful to ensure your plan included offering such services.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the spa industry research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your spa business plan:

  • How big is the spa business (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your spa. You can extrapolate such as figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

This section of your day spa business plan must detail the target market you serve and/or expect to serve.

The following are examples of customer segments: college students, sports enthusiasts, soccer moms, techies, teens, baby boomers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of spa you operate. Clearly baby boomers would want a different atmosphere, pricing and product options, and would respond to different marketing promotions than teens.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most spas primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target market. The more you can understand and define these customer needs, the better you will do in attracting and retaining your customers.

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With Growthink’s Ultimate Spa Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

spa business facial treatments

Direct competitors are other day spas and salons.

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes products they can purchase from supermarkets and other retailers both offline and online. You need to mention such competition to show you understand that not everyone in your target market frequents a spa on a regular basis or at all.

With regards to direct competition, you want to detail the other local competitors and spas with which you compete. Most likely, your direct competitors will be spas located close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What services do they offer?
  • What products do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior day spa services?
  • Will you provide a superior spa product line?
  • Will you provide spa services that your competitors don’t offer?
  • Will you make it easier or faster for customers to acquire your products?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

spa business plan wet hair

Product : in the product section you should reiterate the type of spa that you documented in your Company Analysis. Then, detail the specific services you will be offering.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.

Place : Place refers to the location of your spa. Document your location and mention how the location will impact your success. For example, is your spa located next to a heavily populated office building, or gym, etc. Discuss how your location might provide a steady stream of customers.

Promotions : the final part of your spa marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Making your spa’s front store extra appealing to attract customers
  • Developing and marketing your website
  • Social media marketing (advertising and organic posts)
  • Advertising in local papers and magazines
  • Reaching out to local bloggers and websites 
  • Partnerships with local organizations
  • Local radio advertising
  • Banner ads at local venues

Also think about your spa’s Unique Selling Proposition (USP), which should answer why customers should choose you over other spas. Make sure your USP is reflected in your marketing.

Operations Plan

While the earlier sections of your spa business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the details about the tasks involved in running your spa such as serving customers, procuring supplies, keeping the spa clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

business plans pedicure

Ideally you and/or your team members have direct experience in the spa business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

Depending on the services you plan for your spa, you’ll either need trained employees with massage, cosmetology, and other skills, or you will have to be able to train them. Determine what tasks must be done by skilled employees and which can be done by unskilled assistants who are learning the business. You may also need management help, at least consisting of an assistant manager to run things when you can’t be in the spa. In the absence of a manager on duty, your staff must be clear as to who will act as manager in the event that problems arise where important decisions have to be made.

Map out your needs for staff specifically describing when you will bring on personnel before and after your spa’s launch.

Financial Plan

spas business plan nail soak

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 20 customers per day or 50? Will your average price point be $50 or $100? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your spa, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 spa contract to provide spa services to their employees. Let’s assume the contract would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180-day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a spa:

  • Location build-out including design fees, construction, etc. and cost of equipment: The retail location for your spa will probably be leased to you as a bare room. Extensive work may be needed to build out the basic systems like plumbing, lighting, and HVAC, let alone any fancy fixtures or finishes you’d like to install to create an atmosphere for customers. Equipment requirements may include sinks, massage tables, spa styling chairs, pedicure stations, and specialized equipment based on your specific service offerings. The amount you have to spend on your physical facility and the equipment within it is a major portion of the funds you will have to raise, either from your own resources, friends, family, outside investors, or lenders.
  • Payroll or salaries paid to staff
  • Business insurance
  • Licenses and permits
  • Legal expenses
  • Other expenses

hair curlers

Summary & Keys to Spa Success

Putting together a business plan for your spa is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the spa business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful spa.

Finally, in addition to completing your business plan, be sure to pay special attention to the following factors that often define success for spa businesses: 

  • Make sure all of your clients are thrilled with your services
  • Keep your spa clean at all times
  • Provide excellent communications with current and prospective clients
  • Embrace new technology, particularly social media to engage your clients and get them to return to your spa
  • Focus on growing revenues, but also on profits, by keeping a close eye on costs
  • Hire the right team, train them well and treat them well so their performance is strong and they are loyal to your business

Download Our Spa Business Plan PDF

You can download our spa business plan sample pdf here. This is a business plan template you can use in PDF format.

Spa Business Plan FAQs

What is the easiest way to complete my spa business plan.

Growthink's Ultimate Spa Business Plan Template allows you to quickly and easily complete your Spa Business Plan.

Where Can I Download a Free Spa Business Plan PDF?

You can download our spa business plan PDF template here . This is a business plan template you can use in PDF format.

Don’t you wish there was a faster, easier way to finish your Spa business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business plan consultant can create your business plan for you.

Other Helpful Business Plan Articles & Templates

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How to Create a Spa Business Plan

Creating a Spa Business plan

25 April 2019

These days, an increasing number of people are seeking an escape from the stress of urban living, making spas an accessible sanctuary for them to relax and disconnect. Growing on average by 6% per year since 2013, the thriving global spa industry continues to attract entrepreneurs and investors wishing to capitalise on the segment’s outstanding growth.

Those industry players who have decided to tap into their entrepreneurial spirit and start their own spa business will most certainly begin with creating a business plan for their new facility. In this article, we cover the main steps and some industry tips to make your spa business plan a success and convert vision into a reality.

As an outline of your business’s future, not only should a good business plan demonstrate knowledge of business implementation and critical analysis of the industry, it should give a clear roadmap through each stage of spa development, potentially helping to secure the necessary funding for the project.

To create a spa business plan, you need to:

Describe your business.

The first section of the spa business plan should focus on the basics about your company, its vision, and customer service philosophy. Consider including your company’s name, address and contact information, some details about your business structure, the purpose of the organisation, as well as the business owners, their experience and unique attributes. 

Know Your Market

Knowing that your product is commercially viable is the key to the success of any business, and spas are no exception. This section should include a thorough analysis of the local spa market in terms of size, consumer trends, and growth potential, outlining success factors and opportunities your spa can tap into. An analysis of local competitors will not only help you understand the current and future competitive environment in which the spa will operate, but also identify the niche in the market your property can fill. The competitors’ treatment menus, packages, average fees, facility size, fitness offering, interior design schemes, and the development pipeline should all be examined to ensure your spa concept is well-positioned to achieve a significant market share and long-term growth. The findings of the competitive analysis should be used to derive your spa’s competitive advantage and unique selling points.

SEE ALSO: Market Research & Feasibility

Know Your Customer

Being specific when identifying a target market helps the spa tailor its offering to the preferences of potential consumers and develop effective marketing communications strategies. An excessively broad or vague definition of a target market will cost the business a lot of time and money and raise the risk of diluting the effectiveness of sales and marketing efforts. Thus, when defining potential customer profiles, consider the following: Where is the spa located? How active is tourism in the area? What are the demographics of your potential customer pool? Taking into account gender, age, buying power, travel, and wellness preferences will help assess how well they match with the facilities and services offered at the spa.

Create a Marketing Plan

Describing how to reach target consumers and promote spa services is an essential part of the business plan. This section should outline all the methods used to market the spa internally and externally – email marketing, social media, review sites such as TripAdvisor, and industry events. In the case of hotel and resort spas, internal marketing is aimed at guests staying at the hotel or resort where the spa is located. For example, packaging a spa experience with accommodation and dining offerings is an easy way to get hotel guests acquainted with spa treatments and facilities. Other strategies that help achieve target in-house capture and ultimately increase spa revenue may include guest recognition and referral programmes and on-property marketing initiatives, such as hotel newsletters and promotions. To boost external capture, partnerships with tour operators, concierge networking events, advertisements in local magazines and blogger outreach can be considered.

SEE ALSO: 9 Powerful Psychological Techniques to Boost Your Spa Sales and Customer Satisfaction

SEE ALSO: Advanced Social Media Strategies for Spas

Plan a Treatment Menu

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Based on your target market’s preferences and findings from the competitive analysis, determine the appropriate number and mix of treatments the spa will offer, including any specialties (e.g. hair and nail care, medical spa services, or aesthetics), and note how the customer experience at your spa will differ from that of the competitors. Consider how these services can be packaged, for instance, into couple or bridal programmes. Generally, it is recommended to keep the number of treatments at below 20 to guarantee a high quality of service and therapists’ treatment expertise. At this stage, it is also crucial to make sure the right equipment is in place to support these services, and associated capital investments are accounted for in financial planning. 

SEE ALSO: Spa Pre-Opening Services & Training

Find Your Management Team

Skilful and experienced personnel is key to the success of the spa. This section of the business plan should outline spa service providers, including therapists, aestheticians and stylists among others, and include a brief overview of their qualifications, such as licensing information, years of experience, and areas of expertise. Professional biographies and credentials of the executive team can also be included.

Define an Operations Plan

business plan spa

A detailed day-to-day plan should be used to outline the critical milestones and activities needed to run the business. Indicate the team members responsible for each task, including service, administrative and support personnel. For instance, the Spa Manager would oversee spa daily operations and maintenance, handle record-keeping, employee scheduling, stock purchasing, and any facility management issues that may arise.

SEE ALSO: Spa Management Services

Establish a Financial Plan

Poor planning and a lack of funds are in many instances the cause of a business’s failure to survive during the first few years of operation. Therefore, the importance of deriving your development costs, sources of financing and potential earnings cannot be underestimated. The business plan should outline the spa’s revenue and cost drivers, capital requirements and use of funds, and a performance forecast in the form of a five-year financial statement.

To estimate spa revenue, consider the capture rate for each guest segment, the number of treatments performed daily and the appropriate treatment pricing (in line with spa positioning and the competitive environment). In addition, estimate revenue generated from the sale of spa products.

business plan spa

On the cost side, determine the cost of sale, salaries, operating expenses (including but not limited to linen replacement, complimentary services and gifts, commissions, office supplies, training, spa software license, uniforms, housekeeping items, equipment maintenance, and laundry), as well as marketing and promotions.

Prepare an Executive Summary

Last but not least, a one- or two-page summary of the spa business plan should be included at the beginning, highlighting essential takeaways from each section.

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How To Create the Ultimate Spa Business Plan

Building your ultimate spa business means figuring out your brand, audience, and services. Picking the right software matters for both initial and prolonged success.

Ramp Up Your Revenue With the Ultimate Spa Business Plan

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There is no time like the present to start a spa business. Although creating your spa business plan might feel like a daunting task, AestheticsPro is here to let you know that crafting the ultimate spa business plan can be done, and we can help you figure it out. From creating your own unique brand to coordinating your services, you can get your spa off to a great start by forming and sticking to a plan.

Create Your Brand

Before you do anything else, think about how you want to present your spa. What is its brand? What do you wish to convey to potential clients? Is your spa more upscale or low-key? How you visually present your vibe matters, so consider your brand while building your spa business plan or medical spa business plan. Start by picking a relevant and catchy name. This name should reflect your target clientele, and it can also reference your community or family name. From there, you will want to select your typography and logo for visual cues, then think about how you will integrate photography and a color palette.

Determine Which Services You'll Offer and What Equipment You'll Need

  • - Body treatments (including hair removal and skincare)
  • - Skin care (makeup included)
  • - Massage care

Hone In on Your Target Audience

Who are you really catering to? Who is your ideal client? Consider what will attract the right client. What is in demand right now? Massages are popularly sought-after by clients, and the majority of spa-goers tend to get them at least once a year. Look around at the vast spa industry for clues to who goes to spas. AmSpa reports that men account for around 10% to 20% of all cosmetic treatments. Men are going to spas more and more, and they are certainly worth integrating into your target audience.

Market Your Spa

How you market your spa matters. Jumping on social media on occasion just won't cut it - you need to be strategic and consistent. Marketing is psychologically-based and multi-faceted. Used properly, social media platforms are a great way to start off, and they can help you get some initial promotions noticed by the general public. Using a lead generator, like the Lead Generator API offered by AestheticsPro , on your site along with social media and email marketing makes it easy for leads to request more information. You can include a special promotion discount or package deal for those who subscribe to your newsletter. According to recent studies, 85% of consumers trust print ads the most when making a purchasing decision. Print marketing has not yet gone out of style, but you need to factor in the cost of it versus online marketing. Do not rule print marketing out entirely from your aesthetic spa business plan.

Select the Software You Will Need

AestheticsPro offers a wide range of software options for your spa. Client management tools lets you easily access client information and share knowledge among your team. You can coordinate the scheduling of rooms, equipment, and services with service and scheduling management tools. You can also utilize revenue boosting features such as gift cards, packages, loyalty points, and rewards and referrals. No matter which features you use within a software application, you will find that software designed specifically for the medical spa industry will save you time and money while keeping you compliant and organized. If you're stuck, contact AestheticsPro . Check out our demo and look at a med spa business plan sample. Building a business plan for a spa can be accomplished without a lot of hassle, and we are here to help you.

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Spa Business Plan

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The demand for spa services is skyrocketing now. As daily life is so stressful these days due to job and family commitments, more individuals than ever are feeling the strain and are engaging in self-care and restorative practices.

Are you looking to start writing a business plan for your spa business? Creating a business plan is essential to starting, growing, and securing funding for your business. We have prepared a spa business plan template for you to help in start writing yours.

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Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
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How to Write a Spa Business Plan?

Writing a spa business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some components to add to your summary:

Start with a brief introduction:

Market opportunity:, mention your services:, marketing strategies:, financial highlights:, call to action:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview. Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

About the business:

Provide all the basic information about your business in this section like:

  • The name of the spa and the type of spa: day spa, resort spa, medical spa, mineral springs spa, club spa, or something else.
  • Company structure of your spa business whether it is LLC, partnership firm, or others.
  • Location of your spa and the reason why you selected that place.

Mission statement:

Business history:, future goals:.

This section should provide an in-depth understanding of your spa business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your spa business will run along with the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

Target market:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:.

Some additional tips for writing the market analysis section of your business plan:

  • Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
  • Be specific and provide detailed information wherever possible.
  • Include charts and graphs to help illustrate your key points.
  • Keep your target audience in mind while writing the business plan.

4. Products And Services

The product and services section of a spa business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

List the services:

  • Create a list of the services that your spa will offer, which may include massages, facials, body treatments, aromatherapy, manicures and pedicures, hair removal, and various other treatments that are designed to improve the health and appearance of the skin, hair, and nails.
  • Describe each service: For each service, provide a detailed description of what it entails, the time required, and the qualifications of the professionals who will provide the service. For example, which product you will use while giving a massage?

Emphasize safety and quality:

Overall, a business plan’s product and services section should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Develop your unique selling proposition (USP):

Determine your pricing strategy:, sales strategies:, customer retention:.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business processes and procedures involved in operating a business. Here are the components to include in an operations plan:

Hiring plan:

Operational process:, technologies:.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your spa business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the spa. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Key managers:

Organizational structure:, compensation plan:, board of advisors:.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:, financing needs:.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

  • Include a table of contents for the appendix section to make it easy for readers to find specific information.
  • Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market research data, such as statistics on the size of the industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as permits, licenses, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your spa business should only include relevant and important information that supports the main content of your plan.

The Quickest Way to turn a Business Idea into a Business Plan

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This spa business plan sample will provide an idea for writing a successful spa plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready spa business plan to impress your audience, then download our spa business plan pdf .

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400+ Sample Business Plans

400+ Sample Business Plans

Frequently asked questions, why do you need a spa business plan.

A business plan is essential for anyone looking to start or run a successful spa. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your spa.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your spa.

How to get funding for your spa business?

There are several ways to get funding for your spa business, but one of the most efficient and speedy funding options is self-funding. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your spa business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your spa business plan and outline your vision as you have in your mind.

What is the easiest way to write your spa business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any spa business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

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Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Making a Spa Business Plan - 9 Steps for Financial Bliss

Dec.23.2021

Here’s how to create a spa business plan that will set you up for success.

There is a lot that goes into creating a successful spa that fulfills your needs, your employees’ needs, and your clients’ needs. And it all begins with a spa business plan. 

*Cue the dread.* 

Yes, we know making a business plan is likely the least fun part of opening a business. But we are here to tell you that it is quite possibly the most crucial part of your business. The business plan describes how to run your company, so look at it as a guidebook. 

Since we know creating a spa business plan is a drag, we are here to make it a bit easier. Today we are filling you in on all you need to know to create the business plan that will bring you financial bliss.

The 9 steps to creating a spa business plan

Step 1: write the description of your company.

Here is where you get to share with others the basics of your spa including its mission and the philosophies behind it. Essentially, this is a longer version of your elevator pitch — how you do a quick sell of your spa business. 

You want to include some basic things like:

Company name

Contact information

Type of business (LLC, sole proprietorship, etc.)

This description should also mention the type of spa you’re operating, the reason why you started your spa business, and any milestones your spa has already experienced. These milestones can include things such as store openings, sales goals, and more. 

This section is, in short, a humblebrag about your spa and vision, but keep it professional.

Step 2: Plan your finances

This is where things can get a bit complicated if you’re not a numbers person, and you may want to enlist the help of a financial planner to guide you through this step.

Do not underestimate the importance of financial planning in your business model — it could be the make-or-break of your spa. Many times, the failure of a business is a result of poor planning and a lack of capital. 

You want to plan on how much money you need to get the ball rolling, the source(s) of that money, what the money will be spent on, and when you’ll earn it back.

Step 3: Zone in on your target market

It’s time to get specific about your ideal customers. Here are some of the questions you need to answer to define your target market for your spa business plan. 

Who will come to your spa?

What will they buy?

Are your target clients male or female?

How old are they?

Do they have children?

What do they do for a living?

Where do they live?

How much money do they make?

You can have fun with this as you create different personas of sample clients. For example, one you create may be Melissa. Melissa is 43 years old, lives in your area, and works as a stock broker. She is financially successful but needs a massage twice a month to alleviate the stress from her job and her two children. Creating a fictional client can help guide your planning process as you make crucial decisions about what’s worthy of investment and what isn’t.

This part doesn’t have to bessful. It needs to be realistic so that it provides the necessary information, but enjoy getting creative, too.

Step 4: Location, location, location, and licensing

Maybe you already have a spa location and are looking for a new one, or maybe you’ve yet to set up shop. Either way, this part of the business plan is key to your spa’s success. 

For a business such as a spa that relies on in-person visits, you need a location that suits several different needs. Here are some of the things you want to consider when it comes to location:

High-traffic area

Easy access

Easy (possibly even free) parking

Distance from competitors

In addition to location, you need to think about the licensing requirements for the area as well. This can vary depending on the state your spa is in.

Here are some of the licenses you may need:

Business license via the SBA

Employee licensing

Health inspection regulations

Step 5: Time to market

How do you plan to market your spa ? Marketing may not be the most intuitive thing, but it is undeniably necessary for success. So how will you get there?

This part of your spa business model is one of the most important. It should cover all aspects of how you plan to market your spa, including things such as email, social media, website, review sites, and more. 

Included in this step is also planning your marketing budget. Marketing costs can get out of hand quickly if you’re not strict about spending, so take the time to sort out how much money you should put into the different areas and methods you plan to use.

Step 6: Plan your offerings

This is where your expertise finally gets a chance to shine: the creation of the spa menu. What services do you want to offer? What type of experience do you want to build for your clients? And how is that different from other spas? 

Will you be doing special deals for couples? For brides? For gifts? And anything else? Think about what you want the spa experience to be for everyone that walks into your spa, and create your menu from that. 

Any supplies or machines that you need in order to provide these experiences and services to your clients need to be included in the financial part of your business plan.

Step 7: Choose your team

A spa is not the type of place that’s a one-person show — you need a team of people to make your business run smoothly .

Take the time to think about who you want to have at your spa — estheticians, massage therapists, stylists, and more. Who do you know that would be the perfect fit? Who would you love to have on your staff? Get specific. 

Outline what each person’s skills are and why they are someone that you feel you must have on your team. Maybe you already have this team of people put together beyond just in your mind, and that’s great! Then focus your attention on creating profiles for each person to describe why they are so fabulous and why your spa needs those specific people to run successfully. 

You should also include in this the tasks that each of those team members is responsible for so that you can ensure you have everything for the day-to-day of the office covered.

Step 8: Extra, extra, read all about it

This part of your spa business plan should include any supporting materials including obtained business licenses, permits, and more. This is where research and organization pays off. The more specific detail you have, the more easily a potential investor or lender can see your spa’s potential.

Step 9: The grand finale

You can finally breathe a sigh of relief because we’ve made it to the last step of the plan. Though weirdly, this will actually be the first part of your business model.

The last step is the executive summary which is just a short overview of  of your business plan’s highlights. We saved writing this one for last because you need to fully craft out the other sections before knowing what to summarize. Just be sure you put it at the front of your plan when everything’s completed.

You’ve already done the hard part: coming up with the spa business ideas that can set you apart from the competition. By putting these business plan pointers into effect, you’ll also have the blueprint for your spa’s success .

Boulevard was built to help your business achieve profitability at scale without losing an inch of sanity. See for yourself! Get a free demo today .

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1. Don't worry about finding an exact match

We have over 550 sample business plan templates . So, make sure the plan is a close match, but don't get hung up on the details.

Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

3. Know why you're writing a business plan

To create a plan that fits your needs , you need to know what you intend to do with it.

Are you planning to use your plan to apply for a loan or pitch to investors? Then it's worth following the format from your chosen sample plan to ensure you cover all necessary information.

But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

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Spa Business Plan: What it Takes to be Successful

With a growing emphasis on the benefits of self-care and improved health and wellness, entrepreneurs looking for a good investment opportunity should consider starting a spa business. Based on information from the 2021 Mindbody Wellness Index , nearly 80% of Americans polled feel wellness is more important than ever right now. The term wellness encompasses anything from eating right and exercising to getting regularly scheduled massages to relieve pain or stress with the goal of improving physical, mental, and emotional health. More and more Americans understand the necessity of taking their health into their own hands.

Strong Investment Opportunity

If the massage spa industry is something you’re interested in, the numbers tell the story. Based on statistics for 2022, the United States Market size for massage services is $16.6 billion , with a nearly 3% growth rate. The industry is in such high demand, as a matter of fact, that the employment of massage therapists is projected to grow 32% through 2030.

Starting a Spa Business

Knowing that it’s a strong industry with growth potential, step one of this venture is to create a detailed spa business plan. There are any number of templates available online or through the U.S. Small Business Administration . The goal of the business plan is to outline your business concept, identify your target customers, and present a detailed marketing plan along with financial estimates. Organizing your business through initial planning is key to future success.

  • Your spa business plan begins with the Executive Summary. This is a general overview of your business concept, describing the name of the spa and services you will provide, in addition to the name of all the owners.
  • The industry analysis delves into the success of the spa business and consumer trends and how you plan to tap into those trends.
  • The customer analysis is a key component of your report. It targets your key customer demographic and how they will utilize your services.
  • Next is your competitive analysis, carefully identifying competitive brands.
  • Key to your success is a comprehensive marketing plan. It will detail your value proposition to your clients and outline your strategy for promoting the spa.
  • The operations plan gives an overview of the day-to-day responsibilities of the manager and employees and the qualifications needed to be in those positions.
  • Finally, the financial details are laid out. You will outline anticipated expenditures and explain the primary source of revenue for your spa, which are fees for services paid by the client. The key expenses for a spa business are the cost of purchasing the spa equipment and supplies. Other expenses are the rent and utilities for the facility as well as payroll, computers, software, website, and other marketing costs.

Prepare for your spa’s capital outlay. Initial expenses include your lease, equipment, payroll, advertising, furniture, supplies, licenses, insurance, and permits.

The list of expenses will grow because you will likely need the expertise of an attorney to review your legal structure, contracts, and agreements. An accountant will help you with accounts and taxes and assist with financial planning. You may need to obtain financing through a business loan, personal loan, or involve investors for seed money to get you started. An accountant or financial advisor can be very helpful in guiding you through this process.

If you are building your spa business from scratch, the price will increase significantly. Real estate and construction costs are hefty and dependent on many variables. Consult with real estate professionals, architects, and design specialists to maximize your space and create an inviting spa environment.

It is clear that opening a spa as a sole proprietor starting from scratch can be a time-consuming and expensive process with no guarantee of success. But by franchising with MassageLuXe, you enjoy all the perks of business ownership with a proven model as your foundation and a recognizable brand to assist and support you along your journey.

Support and Success With MassageLuXe

At MassageLuXe, we have had great success by knowing our clients and providing a high standard of services that they have come to expect with well-trained and qualified team members.

As a franchisee, you have a number of ways to make money through our recurring revenue membership model designed to provide you with predictable, stable income. Ongoing client visits create steadier sales cycles and reduce administration and billing time. Add to that, multiple revenue streams through expanding services, spa packages, gift cards, and products.

MassageLuXe is excited to partner with entrepreneurs who understand what a great opportunity it is to franchise with a company in a high-growth industry like massage, which has seen a 200% growth in the past decade. That, coupled with the burgeoning health and wellness industry, makes it a great time to open your MassageLuXe, offering the pampering of a luxury day spa with wellness benefits for your clients.

To learn more about spa franchise opportunities with MassageLuXe, scroll down to fill out the contact form below.

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Testimonials

Kate Fu, MassageLuXe Franchise Owner

As our family grows, we wanted to make sure that we were investing in something that would provide a secure future for us. After researching the massage therapy industry and exploring our options, we knew that MassageLuXe was the right choice. The support and guidance they offer their franchise owners is truly unparalleled. From start to finish, they've been there to help us every step of the way. Plus, their social media and marketing programs are top-notch, which is an invaluable asset to any business.

Shania Seibles, MassageLuXe Franchise Owner

There is a human connection at MassageLuXe that I didn’t get with other brands in this industry. It really felt like family when I attended Discovery Day. I don’t feel like I am just another number in a bucket bringing them revenue. MassageLuXe corporate has an amazing supportive environment and culture I plan to extend to our spa locally.

Amrish Patel, MassageLuXe Franchise Owner

I started doing research into the health and wellness industry and came across MassageLuXe. The more I learned about the company, the more I loved the company. I am excited to be the person to introduce the brand to the Wilmington area and be part of someone’s health and wellness journey.

Matt Hotchkiss, MassageLuXe Franchise Owner

MassageLuXe is focused on helping people feel great long term, not prescribing temporary solutions that often come with complications. We really appreciate MassageLuXe’s approach to overall health and wellness. The spas are beautifully designed and welcoming.

Rahul Patel, MassageLuXe Franchise Owner

This is a fantastic company. It allows me great flexibility as a franchise owner. We get the best of both worlds. My wife and I still work our full-time jobs and enjoy all the benefits of business ownership. With our children being so young, we love spending time with them, and our dog, Rami. We’ve been able to define how active we are in our location and work accordingly, based on our hectic schedules.

Peggy Anderson, MassageLuXe Franchise Owner

What better place to promote our own healthy lifestyle than this brand which is all about self-care and rejuvenation. I had been a retail manager for years and was burned out, working too many hours. I knew it had to change for my well-being.

Srinivas Devarasetty, MassageLuXe Franchise Owner

We’ve been thinking about launching this spa since 2016, when we had a conversation with friends who are MassageLuXe franchisees and area developers in Detroit. They raved about the franchise. It’s been an exciting journey to finally purchase and open the spa in Leawood.

Rebecca Collins, MassageLuXe Franchise Owner

We’ve been very successful since day one. MassageLuXe International does a great job of putting forth a business plan that is really easy to follow and takes all of the guess work out of it.

Erika Hill, MassageLuXe Franchise Owner

Jump on the opportunity now while there are still locations available! Eventually, there won’t be sites to develop. You will be successful no matter where you are. If you follow the system and put in the work, you’ll have a successful spa.

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How to Start a Spa Business from Scratch: A 9-Step Guide to Get you Started Quickly

Guide to starting your own spa business

Inspiration has struck you to start your own business. You want to open a spa and you know what, it’s a great time to start one!

The unprecedented times last year resulted in increased symptoms of stress and anxiety among many people. In fact, 2 in 3 adults say they have experienced increased stress over the course of the pandemic. This has made them more conscious about their physical and mental wellness than ever. 

As a result, in the post-vaccination world, people have started to visit spas more often in search of some much-needed TLC, giving spa businesses worldwide a significant boost.

So if you are looking to venture into the wellness industry, 2022 is a good time to do it! And we are here to help you do it right.

The success of a spa business doesn’t rely solely on having skilled practitioners. It takes a strong plan and effective management to run a spa and grow it. The initial days can be overwhelming but stay with us as we will make it easy for you.

We have created a comprehensive guide on how to successfully start a spa business. Whether you want to start a day spa, a mobile spa, a massage spa, or a spa at home, this guide will help you strategize your way into this industry. So without further ado, let’s dive in!

Here are the 9 important steps that you need to follow to start your own spa business:

  • Understand your market
  • Set your goals
  • Finding the ideal location
  • Calculating the start up costs
  • Financing your spa business
  • Hiring your team
  • Creating your spa service menu
  • Getting your first customers
  • Choosing the right spa scheduling software

1. Understand Your Market 

Before you start picking out a name and hiring practitioners, it’s important to have a clear idea of the market scenario . A clear understanding of your target customers, competitors, and trends will help you understand what works and what doesn’t. This will help you know what owning a spa business is like. Here’s how you can get started –

Research your market

A man doing spa market research on a soft board

On your quest to open your own spa, the first thing that you need to do is skillfully research the market. A good practice would be to engage on platforms such as Facebook and Instagram and understand what is trending right now, what people are looking for, and what different spas offer. 

But wait, there’s more, you can even visit your local competitors , explore their setup, book an appointment with them and get an idea of how they run their business. It just couldn’t be simpler.

To find out the spa trends that 2022 is seeing on the rise, you can check out our blog: 7 spa business trends in 2022 .

Know the target customers

Here’s something most people agree on – spas are considered a woman-centric industry and that makes most of the spas run in a way to attract female clients. 

Here’s the main issue with that – in today’s world, men account for nearly half of the spa visits, yet they’re still very much ignored, making them a largely untapped market. However, many spas are now trying to get their hold on this opportunity.

Before you go out and start your spa business, you must have a clear understanding of your target clients , the people you want to focus on and then you can work out a plan in line with their tastes and preferences .

Some common demographic targets can be men, pregnant women, toddlers, teens, etc. If your plan is a mobile spa, then you can target bachelorette or birthday parties.

Once you get it done, you’ll get a fair idea of what you need to offer. Start small and expand your target clients as you grow.

Identify your niche

One glowing bulb showcasing standing out among others

A niche is a focused area of a broader market that businesses can serve to differentiate themselves from the competition. Business owners generally find a niche in their industry that has underserved or unmet needs.

Start with identifying your target audience, realize an underserved market, research your customer base, and market your business to your specific audience .

Consider this: if you plan to serve only men, male clients can become your niche and you can provide services like grooming and waxing.

You can also have seasonal services, for example, during summers, your offerings should be refreshing and more focused on sun protection or tanning removal.

The most crucial aspect is determining whether or not the niche is already being served in your area. If not, is there a large enough market to generate revenue and make a profit in the region you plan to serve? A niche is what will drive your plans, frame your decor and give you a clear vision.

It all boils down to this – become a spa market expert, at least at a local level. Before deciding your plan for the business, make sure you have got answers to all the questions above. Properly understanding the market will help you get a headstart in running your spa business successfully.

2. Setting Your Goals

Setting goals is the first step in accomplishing something. Goals give you a purpose, a purpose that sets you in action. Once you’ve understood the market, you’ll have a fair idea of what you want to do.

To get started, draw up a sheet with your short and long-term goals that are realistic and prioritize them as per the necessity. Some common goal examples are –

  • Achieving X massage hours per week.
  • Expand to a team of 5 by the end of the year.
  • Add four new massages to the menu by the end of the year.
  • Achieve a profit margin of 30% by the end of 5 years.

Assigning deadlines to achieve these goals will automatically set an order of priority in your head, enhancing your performance and making your spa the best in the area. You can also use a free template to work it out.

3. Finding The Ideal Location

Several pins placed on a map

Want to know a secret? The main ingredient in the recipe of a successful spa? LOCATION! Yes, you heard it right. Renting a good place for your spa is crucial for your business and it is vital that you do a great deal of research before you settle for one.

Work out a location that is persuasive enough for the clientele you are focusing on . For example, if you plan on offering outdoor services, setting up your spa in a rather remote location will be favorable.

Some top tips to consider when looking for a location are-

  • Parking availability
  • Surrounding businesses
  • Competitors nearby
  • Visibility of your spa
  • Type of area
  • Accessibility
  • Foot traffic
  • Demographics

One legal aspect to look after before choosing a location is ‘zoning.’ Some places don’t let you open a business in a residential area, while others may. Research this while getting to your location to see what the rules are where you want to be.

By now, you’ll have realized there’s one more addition to the decision of location, how big an area do you need? To get a better idea, try asking these questions to yourself:

  • How many people will I serve at once, and how many staff members are there?
  • How many treatment rooms do I need?
  • What is the purpose of each treatment room individually?
  • How big should the waiting area be?
  • What are the general spa requirements like reception, storage, and staff areas?
  • How are you planning about the common areas like locker rooms?

Your location and theme must blend perfectly with your target audience. A lively yet calming spa atmosphere will elevate the way you deliver experiences to your clients.  

For example, women appreciate feminine decor, so a pink wall with bright flowers can be the right way to go. It’s easy to overlook various factors, so discussing your ideas with an interior designer can help you a lot.

4. Calculating The Start Up Costs

business plan spa

So far, we’ve discussed many aspects directly related to a spa business to help you envision your dream. Now, let’s get down to some solid business stuff.

One of the first questions you ask yourself before starting a spa business is, “How much does it cost to open a spa?”. Just like any other business, the primary investment of opening a spa business varies a lot depending on a myriad of requirements . Some typical spa start up costs involved are:

  • Registration of the business
  • Rent of the location
  • Construction costs and furniture
  • Utilities like water and electricity
  • Equipment for the spa-like massage table and facial chairs
  • Staff salaries
  • Initial supplies and inventory like massage oils and candles
  • Certifications and licenses 
  • Marketing costs
  • Legal and consulting fees

This is just the tip of the iceberg, there are tons of other costs involved that you can’t predict initially. We know it is tough at this stage, but try to map out most of the expenses that you may incur. Trust us, you’ll be glad you did.

Accurately predicting the initial investment is essential, but a caveat: underestimating this number can lead to overestimating profits, which isn’t good for a business, especially in the initial stage.

5. Financing Your Spa Business

Financing is extremely important, especially if you’re about to start your spa with little or no money. There are various ways you can raise money for your business and now that you know the costs involved, you can choose any of the following – 

  • Your savings – Dip into your savings to fund some basic stuff.
  • SBA Backed loans – The US Small Business Administration is the perfect place to get started with your financing. Moreover, create a proper spa business plan and pitch it to increase the chances of you getting a loan.
  • Equipment Financing – A business owner who needs cash upfront for a specific task such as hiring or equipment purchase usually goes for this process. This can help you with your one-time expenses. ( medaestheticstraining.com )
  • Help from friends and family – You can even reach out to your close friends and family and ask them for help in the initial stage.

6. Hiring Your Team

A spa team hand stacking after a successful meeting

Nothing beats the feeling of getting genuinely appreciated by your customers. A spa visit is all about providing the best experience and lasting an indelible impression on your clients. Clients are looking for a calm day and aestheticians and therapists are perfectly poised, given their expertise.

In the initial stage, you may start with a small team , handling most of the jobs yourself, but you’ll have to recruit more people for specific tasks as you grow.

Providing the best services to your clients depends on your therapists, estheticians, and technicians; hiring the right ones is very crucial. 

The experience of a customer doesn’t end in the massage rooms; how relaxed and comfortable they feel also depends on the people present at the forefront of your spa.

From the receptionist greeting them at the desk to the person escorting them to their rooms, having the right support staff will ensure that your customers feel comfortable and relaxed.

You’ll have to use a myriad of resources like ads, referrals, job fairs, offering internships, etc ., to reach out to people you need to hire. Also, ensure that they have proper licenses for the skills you’re hiring them for.

Look out for qualified people suitable for your services, interview them, and then make your final judgment.

7. Creating Your Spa Service Menu

“What do you offer?”, a question which you’ll have to answer endlessly. But how will you prefer to respond to it? Showcasing your offerings using your spa menu rather than simply telling them about it will provide them with a much clearer view.

Some tips for designing a captivating spa menu –

  • Categorizing the treatments is extremely important. Spas generally offer a combination of these – massages, skincare, and body treatments.
  • A description of each service acting as a tour guide for your offerings. Use adjectives to describe your offerings to make them look more appealing. 
  • Formatting and design matter ; choosing the right font and size will make your menu more than readable.
  • Adding information like your timings, contact details, address, booking link, etc., will help the clients.
  • You can also offer combo packages to attract clients . Some combo packages gaining traction are immunity booster packages, stress-relieving packages, etc.

The pricing of your offerings will rely not only on your target audience but also on your expected expenses; after all, you want to break even as soon as possible. Work out a pricing strategy that encompasses all these factors.

To get more ideas on how to create a spa menu, you can try reading this . You can get some customizable spa service menu templates here.  

The menu should also reflect your brand identity. Your brand is how people see you as a business. Give your spa a name that reflects your individuality and decide upon a logo that conveys the message effectively. The name must also be target audience-friendly.

For example, if your target customers are men, using words like “energized” and “vital” will be helpful compared to terms like “pampering” and “soothing.” 

To start with it, you can work towards creating a perfect brand that will help you connect with the customers at an emotional level.

8. Getting Your First Customers

A happy customer checking out at the reception

Now that you’ve completely understood all aspects from researching the market to hiring your team, it’s time to finally get started! 

But establishing your initial customer base is what will get the ball rolling . Some ways to appeal to new customers are –

  • If you’ve worked in a spa before, contact your old clients , inform them about your new opening, and ask them to visit you.
  • If you’re new to the field, you can start by establishing contacts in the local community. Start your co-marketing practice by partnering with hair salons, gyms, etc. in your area and exchange promotional materials.
  • List yourself on online directories like Google My Business, Yelp , etc, to improve your local visibility and online presence. This will enable your customers to view your offerings, see the reviews and book directly from there.
  • Offer introductory discounts and attractive packages in the beginning to entice large crowds.

Worship these first customers, make them feel special . Delighting your customers at every touchpoint they encounter in the spa will not only compel them to return but also evangelize your spa to their friends and family.  

Are your customers able to find you?

Get yourself out there and see more customers walking through your doors with these 10 spa marketing ideas for 2022 .

9. Choosing The Right Spa Scheduling Software

When starting a small spa business, you’ve to be multifaceted ; you’re not just a massage therapist; you’re also the marketing manager, accountant, HR manager and the list goes on.

Wouldn’t it be great if you could reduce this administrative workload? This is where the right spa management software comes in.

The future is automation. According to a report , usage of scheduling software in businesses like spas has increased customer satisfaction by a whopping 52% and improved marketing and sales by 30%.

A good spa scheduling software will take a few things off your plate, making your job effortless and improving the quality of the customer experience drastically.

Some of the tasks you’ll be performing using them –

  • Taking online appointments – According to a recent survey , 94% of the respondents said that they were likely to change the service provider if that one offered online booking options. Accepting bookings online 24×7 will provide flexibility to your clients and eliminate friction in the process. This will also help you save time and money and invest them in improving your spa.
  • Online payments – In the post-Covid world, going contactless is the norm. A secure online payment option is the right way to do it. You’ll also be able to keep track of your transactions in one place.
  • Client database – A complete database of each of your clients who book an appointment with you, from their basic information to personal preferences, can be collected and stored. This will help you implement the right strategy to serve them a personalized experience, something which is vital in this field.
  • Managing staff – You can set the availability of your team and the services they offer and track their productivity individually. Your staff can also log in and manage their schedule, empowering them to become more efficient and responsible.

Struggling to find the right tool with all the necessary functionalities?

Appointy is your one-stop shop to schedule and manage spa appointments, send automated reminders, attract clients, and more through a centralized dashboard.

Join the community of 9,000+ spa owners worldwide that trust Appointy’s spa scheduling software today!

All our dreams can come true if we have the courage to pursue them Walt Disney

Never can a guide replace the experience of starting a business, but we hope we helped you get a headstart and understand how to start a spa business.

Drop a comment below if you have any questions for us or just want to have a chat with us! 🙂

It would be great to talk to you!

Afterthought

Although the vaccination drive is at full scale, Covid-19 will still take some time to be wholly eradicated. Hence following proper Covid protocols is essential for the safety of both clients and staff and avoiding description in your services. This will also help in maintaining confidence among your customers.

Standard Covid-19 protocols to follow – 

  • All staff members must be masked at all times.
  • Each treatment room must be sanitized after each session by ensuring a buffer between clients.
  • Reduction in touch should be ensured wherever possible – online form filling and online payments must be promoted.
  • The temperature check of each staff member must be done regularly
  • Social distancing must be maintained in all areas.

Apart from this, follow all the local guidelines for Covid-19 prevention in your area. 

Appointy helps business owners and organizations manage occupancy, follow local safety guidelines, and reopen businesses safely during COVID19 with smart visitation management. For more information, click here .

About Appointy

We at Appointy, help business owners grow and run their businesses with our online scheduling software. This blog was a part of our ‘Manage your Business’ category, where we provide expert tips, and resources, or simply talk about the challenges that small and medium businesses face every day. 

If you have any thoughts on this blog or would like to chat about your business struggles and achievements, let us know in the comments below. 

We love a good talk!

11 comments

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I have been thinking of starting something similar. This article is very helpful and well written.

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I have been to stArting my own on 2022,I love this article helps me a lot,thank you

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I am happy that I came across this wonderful website. It is very insightful and helpful I will be spending time Thank You, i highly value all your.

' src=

Hey there, Excellent information provided by you through this post for the spa business and also helpful for those who looking for spa manager jobs. I follow all the mentioned information. I hope everyone will get benefit from it. Keep up the doing good work like this.

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nice and help full information.

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Glad you found it helpful 🙂

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My opinion is that if you’re starting a spa business in the current digital era, you should definitely use spa/salon management software to make money off of the activities and processes. Definitely give the planning step enough time. I appreciate you sharing.

Automation using a spa management software can give you a lot of time to actually focus on your business. Glad to help.

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I am thinking of starting a new spa business. Are there any more additional pointers except these, times have changed.

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Research the market: Research the spa industry in your area to understand the demand for spa services, local competition, and pricing. This will help you determine the feasibility of starting a spa business in your area.

' src=

I want to start my beauty spa and this website is quite packed with all useful insights for a beginner like me,I really like it…All the way from Botswana🇧🇼 ❤️

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Spa Business plan PDF Example

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  • February 27, 2024
  • Business Plan

the business plan template for a spa

Creating a comprehensive business plan is crucial for launching and running a successful spa. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your spa’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a spa business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the beauty industry, this guide, complete with a business plan example, lays the groundwork for turning your spa concept into reality. Let’s dive in!

Our spa business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines our spa’s operations, marketing strategy, market environment, competitors, management team, and financial forecasts.

  • Executive Summary: Offers an overview of your spa’s concept, market analysis, management, and financial strategy.
  • Spa Facility & Location: Describes the spa’s ambiance, location, and amenities, highlighting its appeal to clients seeking relaxation and wellness.
  • Treatments & Pricing: Lists the range of spa treatments offered, such as massages, facials, body scrubs, and holistic therapies, with a clear pricing structure.
  • Key Stats: Shares industry size, growth trends, and relevant statistics for the spa market.
  • Key Trends: Highlights recent trends in the spa industry, such as the move towards personalized treatments, holistic health integration, and wellness tourism.
  • Key Competitors: Analyzes main competitors in your area and differentiates your spa in terms of service quality, range of treatments, and unique wellness experiences.
  • SWOT: Strengths, weaknesses, opportunities, and threats analysis tailored to your spa.
  • Marketing Plan: Specifies marketing strategies to promote your services, including digital marketing, community engagement, and partnerships with health and wellness brands.
  • Timeline: Key milestones and objectives from the initial setup to the first year of operations, detailing steps such as market research, facility preparation, and launch marketing activities.
  • Management : Information on the management team, highlighting their expertise in wellness and spa management, marketing, and client relationship management.
  • Financial Plan: P rojects the 5-year financial performance of the spa, including revenue targets, profit and loss statements, fundraising needs, cash flow projections, and balance sheet forecasts. 

the business plan template for a spa

Spa Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your spa’s business plan, providing a succinct overview of your spa and its offerings. It should detail your market positioning, the comprehensive range of wellness and relaxation services you offer, its location, size, and a summary of daily operations. 

This section should also discuss how your spa will integrate into the local market, including the number of direct competitors in the area, identifying who they are, along with your spa’s unique selling points that differentiate it from these competitors. 

Moreover, you should include information about the management and co-founding team, detailing their roles and contributions to the spa’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your spa’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Spa Business plan executive summary1

Dive deeper into Executive Summary

Business Overview

For a Spa, the Business Overview section can be effectively divided into 2 main slides:

Spa Facility & Location

Briefly describe the spa’s physical setting, focusing on its design, ambiance, and the serene environment that welcomes guests. Mention the spa’s location, emphasizing its accessibility and the convenience it offers to guests, such as proximity to resorts, residential areas, or natural settings. Explain why this location is beneficial in attracting your target clientele, possibly due to its tranquility, scenic views, or exclusivity.

Treatments & Pricing

Detail the range of spa treatments and wellness services offered, from massages and facials to holistic treatments like aromatherapy, hydrotherapy, or specialized wellness programs. Outline your pricing strategy, ensuring it aligns with the luxury or therapeutic value of the services provided and resonates with the market you’re targeting. Highlight any packages, membership deals, or loyalty programs that enhance value for your clients, fostering repeat visits and customer loyalty.

Make sure to cover here _ Spa Facility & Location _ Treatments & Pricing

business plan spa facility

Market Overview

Industry size & growth.

In the Market Overview of your spa business plan, begin by exploring the size of the spa and wellness industry and its potential for growth. This analysis is essential for grasping the market’s breadth and pinpointing opportunities for expansion.

Key market trends

Next, delve into recent market trends, such as the growing consumer interest in holistic health and wellness, the demand for natural and organic treatments, and the innovation in relaxation and therapeutic services. For instance, spotlight the demand for services tailored to specific wellness needs and lifestyles, alongside the increasing popularity of eco-conscious and sustainable practices in spa operations.

Key competitors

Following that, assess the competitive landscape, which encompasses a variety of spas from luxury retreats to more accessible wellness centers, as well as home wellness trends. Highlight what sets your spa apart, whether it’s through outstanding customer experiences, a diverse range of treatments, or expertise in certain wellness modalities. This section will help clarify the demand for spa services, the competitive setting, and how your spa is uniquely positioned to succeed in this evolving market.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Spa Business plan market overview

Dive deeper into Key competitors

First, carry out a SWOT analysis for the spa, identifying Strengths (such as a diverse range of wellness treatments and experienced therapists), Weaknesses (like high operational expenses or intense competition in the wellness sector), Opportunities (for instance, the growing consumer focus on mental health and self-care), and Threats (such as economic downturns potentially reducing spending on wellness and leisure activities).

Marketing Plan

Then, craft a marketing strategy that details methods to attract and retain customers through focused advertising, special offers, an active and engaging online presence, and participation in community wellness events.

Lastly, establish a comprehensive timeline that sets out key milestones for the spa’s launch, marketing initiatives, customer base development, and expansion goals, ensuring the business progresses with clear objectives and intent.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Spa Business plan strategy

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the Spa’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the Spa towards its financial and operational goals.

For your Spa business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Spa Business plan management

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your spa’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your spa business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Spa Business plan financial plan

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Spa Business Plan Sample

NOV.11, 2016

spa business plan pdf

Spa Business Plan for Starting Your Own Spa Salon

With people getting more and more sensitive and careful about health, Spas are becoming a lucrative business and can help you earn quite a bit of money. If you have a solid spa marketing plan, you can make serious money in this spa business plan . We are presenting this spa and salon business plan to help you start such a business of your own.

Spas have become something much more than just some beauty parlors with steam baths. If you want to know how to how to start a spa business plan pdf , you will need to know everything from Himalayan salt baths to Thai massage.

Let’s now see what the experts of professional business planning say about this business.

Executive Summary

2.1 the business.

Sarah’s Spa will be a registered and licensed spa in Miami, Florida. It will provide all the modern alternative therapy services. Just like any massage therapy business plan , this spa business plan needs to be discreet about all the details of the business. That’s why we are following the example of Sarah’s Spa. This will serve as one of the perfect business plans for investors .

2.2 Management of Spa Center

Moving forward with the spa business plan example, the next thing we need to talk about is the management structure of the spa. The chief executive and owner of the Spa will be Sarah Jones. She will actively run the spa and will monitor the day-to-day operations. However, to run the whole setup smoothly, she will hire 2 managers who will be responsible for operations and marketing.

This medical spa business plan template will also address all the other aspects involved in starting and successfully running a spa.

2.3 Customers of Spa Salon

The customers of the spa will be of a range of different types. The ones we are focusing for this spa salon business model will include:

  • People who want beauty enhancement treatments.
  • People who want to try alternative therapy.
  • Customers coming in for therapy suggested by a doctor.
  • Customers who want to try modern detox and other health enhancement procedures.

2.4 Business Target

The subjective target of Sarah’s Spa is to provide quality spa services to clients in Miami. Objectively, the following targets have been set for the business:

  • Gaining at least 100 permanent clients within a year of starting the business.
  • Establishing Sarah’s Spa as a brand in all of Florida as a trustworthy name.
  • Expanding the business to include more spa and salon services with the passage of time.

Spa Business Plan Sample - 3 Years Forecast

Company Summary

3.1 company owner.

Sarah Jones is the owner of the business. This spa business plan template depends a lot on Sarah. This is because she has a degree in alternative therapy and has been in the spa business for the last decade. Now she has the investment and wants to start a spa of her own.

3.2 Why the Spa is being started?

Sarah is going to build a spa salon because the business has a lot of scope in Miami. The city is known for its wealthy high-profile people, the type conscious about their health and looks. Sarah plans to monetize on this opportunity and a spa is the best way for that. Moreover, from her experience in the field, Sarah knows that there is a serious gap in the field and if she can bridge it she can make a lot of money, and that too, doing something she is passionate about.

3.3 How the Spa Business will be started?

Step1: Planning the Feasibility

The most important part of this massage spa business plan is the feasibility planning of the business. At this stage, a detailed market survey will be conducted. This will be focused on getting the views of people about the business. This is the stage where we will find out what is the demand for the business and what is the condition of the competition, we are likely to face. This will make the base of this business plan sample for spa.

Step2: Developing a Brand

As Sarah is planning to target the wealthy, high-profile portion of the population of Miami, this is of cardinal importance to develop a brand. The class Sarah wants to target only buys services from brands. All resources will be used to establish a reputable brand.

Step3: Establishing the Spa 

The next thing will be to set up the spa. Sarah is in the final stages of acquiring a building on Citrus Drive Miami. This is a former school and has plenty of rooms to set up different facilities of the spa.

Step4: Going Online

The next step will be to establish an online presence. People go to the internet for everything these days and the importance of having appropriate web presence cannot be overstated for the spa business. Just like a reiki marketing plan , this spa business plan needs to have a solid presence on the web.

Step5: Promotion and Marketing

While all that is being done, promotion and marketing of the spa will be initiated via all media channels, print, electronic, and social to make Sarah’s Spa a household name in all of Florida and particularly Miami.

Spa Business Plan Sample - Startup Cost

Before the launch of the spa, it is important to have a plan of the services that it will offer. As the spa field is so vast and is so closely linked to alternative medicine and therapy, it is not possible to encompass all the services a spa can offer in this business plan for spa. So we will focus on four of the most important services in this salon and spa business plan pdf .

Full Body Massage

This is one of the basic services provided by any spa. We will hire the most qualified and talented massage artists to provide this service. This will be the legacy service of the business.

Detox Baths

This is an emerging service and a relatively untapped market. We will offer Himalayan salt, and Chinese detox baths for people looking to restore their skin to its formal glory.

Aromatherapy

Essential oils aromatherapy will also be a service offered by our spa. This will include alternative therapy options for relieving stress and depression with essential oils.

Physiotherapy

Last, but not the least, physiotherapy will also be one of the services Sarah’s Spa will offer.

Marketing Analysis of Spa

This spa salon business plan pdf also covers the marketing analysis of the spa business. In this section we will see how the market is evolving, what are the areas that still have a chance for new entrants and how can the gap in the industry be monetized. This spa business plan will tell you all of that.

If you want a complete medi spa business plan sample, you can have all of it in the lines that follow.

5.1 Market Trends

If you want to get into this spa business plan , this is the best time for it. Analysts say that the spa industry is currently under its fastest growth period. The industry is expected to be worth more than $150billion by 2022. If you want to know how to start spa salon, this document will tell you all about it.

Within the spa industry, the medical spa branch is the most rapidly growing one. As a matter of fact, it is one of the most registered new businesses in the world right now.

5.2 Marketing Segmentation

The expected customers of Sarah’s Spa will be divided into the following market segments:

Spa Business Plan Sample - Marketing Segmentation

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5.2.1 Beauty-Conscious People

This segment of the market will be the most highly paying one for us. Just like a beauty supply business plan , we will monetize the will of people to look good. This segment of the market will also earn us some of the most loyal customers.

5.2.2 Health-Conscious people

This segment of the market will be made up of the people who are interested in things like detox and body cleansing. These people will be given all the services they need. These will also be repeat customers of the business.

5.2.3 People Referred by Doctors

Doctors can sometimes refer people to get alternative therapy. This segment of the market will not be made up of repeat customers but will be a high-paying one.

5.2.4 Salon Customers

People coming to have their hair or makeup done will fall into this category.

5.3 Business Target

  • To provide authentic and dependable spa services to the clients.
  • To establish a spa and beauty brand that people can trust and feel comfortable with.
  • Having as many regular customers/clients as possible.
  • Starting to make more than $30,000 a month by three years after the launch of the spa.

5.4 Product Pricing

The prices of our services will be considerably higher than those of the competitors in the market. This will be done to make it clear to the clients that we are a superior brand. The costs will also need to be higher than them because we are offering a level of service no other in the area is providing.

Marketing Strategy

A solid marketing strategy is the backbone of any spa business plan even if it is a barber business plan . We will conduct a thorough study of the industry and the situation in Miami and all of the state of Florida to make sure that our salon spa business plan pdf has a dependable and scalable marketing strategy.

Let’s see how this free spa business plan template tackles this problem.

6.1 Competitive Analysis

  • We have gathered intel and have come to know that the area does not have a reputable spa that people can use.
  • The spas in the area are all about beauty salon services and steam baths. We will offer all the modern things that make a spa what it is.
  • We will hire educated therapists and alternative therapy experts to deliver a level of service unheard of in the area.

6.2 Sales Strategy

  • Sarah’s Spa will be advertised through print electronic and social media.
  • We will offer concessions and discounted packages for new customers to drive sales in the start.
  • We will provide our clients real value and an unparalleled quality because nothing can be more effective than providing impeccable services to the clients.

6.3 Sales Monthly

Spa Business Plan Sample - Sales Monthly

6.4 Sales Yearly

Spa Business Plan Sample - Sales Yearly

6.5 Sales Forecast

Spa Business Plan Sample - Unit Sales

Personnel plan

The next thing that is an important part of a business plan for a spa business plan is a plan of the staff that will be needed to run the spa. Just like a spa business plan pdf , this business is dependent on the staff to operate profitably. People pay money to get grade-A services and they cannot be delivered if we don’t have the skilled and educated staff for it.

7.1 Company Staff

The following people will be needed to run the business:

  • Sarah Jones will be the owner and CEO of the business.
  • 2 managers for operations and marketing.
  • 6 therapists.
  • 3 attendants.
  • 3 beauticians.
  • 1 reception clerk.
  • 1 telephone operator.

7.2 Average Salary of Employees

Financial plan.

The last thing we need to complete this med spa business plan sample is the financial plan for the business. This natural skin care business plan needs quite a bit of money to start and operate and the accurate estimate of all the costs involved in it is very hard to prepare. However, we have put together a list of the essential expenses that the starter needs to have:

  • The cost of setting up the spa an buying the equipment, furniture, and machinery.
  • The cost of acquiring consumable materials used in the procedures.
  • The money needed to hire the staff for the spa.
  • The salary of the staff for the duration after which the business will start breaking even.
  • The cost of developing a website and creating an online presence.
  • The cost of marketing and promoting the spa.

8.1 Important Assumptions

8.2 break-even analysis.

Spa Business Plan Sample - Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Spa Business Plan Sample - Profin Monthly

8.3.2 Profit Yearly

Spa Business Plan Sample - Profit Yearly

8.3.3 Gross Margin Monthly

Spa Business Plan Sample - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Spa Business Plan Sample - Gross Margin Yearly

8.4 Projected Cash Flow

Spa Business Plan Sample - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Spa Business Plan Sample in pdf

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Spa Advisors, Inc.

Spa Business Plans

Spa business plans or salon business plans.

Every great business began as a thought or a, “What If?” When a future business owner has a passion for the industry, figuring out the next steps can be overwhelming. Let us help you with your Spa Business Plan or Salon Business Plan. Careful and thoughtful planning is critical to your future business success. Understanding everything involved saves time and money further into the process. Most financing options require this type of detail: thought and planning. This 40-page document tells you what you need to know and puts your vision on paper.

Many factors determine whether a new day spa, a new resort spa, a new salon or a new medical spa will be profitable. It is critical to evaluate the location, the available labor pool, State and City regulations, the competition and their pricing structure, the product lines used, employee remuneration and research into what may be lacking in a community and figuring out if that need can be filled.

Business Plan - Spa Advisors Inc

How long will it be until the business is profitable? What factors often lead to a lack of profitability? What important factors in lease negotiations could protect you in the event of delays? What are the current spa trends and should they be part of your facility design and development? What research must be done to assure that the location and population can and will support your business? How and where will you find the right employees? All of these questions are addressed in our Phase One, Spa Business Plan Development, Salon Business Plan Development or Medical Spa Business Plan Development.

Before you sign the lease or purchase the property, call us. We can guide you through the process, help you develop and verbalize the concept and provide constructive ideas to save time and money.

Our Spa Business Plans, Salon Business Plans, Resort Spa Business Plans and Medical Spa Business Plans include all of this comprehensive data:

  • Five-Year Operating Budget and Financial Pro Forma
  • Spa Programming-Space Allocation-Maximization of Available Space
  • Five-Year Treatment Room Revenue Estimates, Occupancy and Utilization Analysis
  • Operating and Office Supply Budgets, Pre-Opening Expense Budgets (OS & E)
  • Detailed Fixture, Furniture and Equipment List by Room (FF & E)
  • Detailed Design and Décor Budget by Treatment Room
  • Payroll Assumptions and Suggested Remuneration for Employees or Rental or Lease Plans in Space Rental Facilities
  • Staffing Forecasts & Compensation Models
  • Outline of Services to be offered
  • Retail Strategy
  • Guest Experience & Standards
  • Cash Flow Analysis for Years One and Two
  • Demographic Overview of the Area-Target Market
  • Competitive Analysis
  • Timeline for your project (This 65-page document, customized for your project, takes you from start to finish)
  • Industry Overview using current market data and conditions
  • Comprehensive Studies made available to our clients from many top organizations in the industry

As every marketplace is different, we spend the time researching and getting to know your competitors, including their strengths and weaknesses, and work to formulate an effective plan to compete in the market.

No spa or salon project is too big or too small for our company. We work to fill our customer’s needs. Our company works across the United States, Canada and Mexico. We can assist you with your entire project or function in an advisory role.

For Pricing and Phase One Packages, call us!

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How ‘Anti-Spas’ Sell Wellness to Men

A man in an ice bath

  • Robert Cordero

NEW YORK — The rapper Drake, pop star Shawn Mendes and Zedd have all submerged into a tub of ice water at Remedy Place. David Grinberg, CEO of Achilles Ion Gabriel and investor in the fitness space, opts for Vitamin C showers there. Joe Holder, founder of the Ocho System and GQ ’s wellness columnist, associates remedies like these with treatments during his football days at the University of Pennsylvania.

They have different reasons for going there, but they share one thing in common. They are part of a growing cohort of men, who in the past were less likely to go to spas, but are now frequenting recovery-focused establishments like Remedy Place seeking restorative therapies such as the ice bath, Vitamin IV drips, hyperbaric oxygen chambers, acupuncture and infrared light therapy.

“There is a growing trend of men whose habits and interests are based around their health, wellness, mental health and community,” said Anthony Vennare, founder of Fitt Insider, a health and fitness media company. “It’s a new type of consumer.”

In 2023, half of Remedy Place’s customers were Millennial men, representing a majority of its highest-spending customers with some shelling out $27,000 a year at the club. Although it declined to disclose revenue figures, business is brisk according to the company. In 2022, it raised a $5 million seed round. But in its first full year of operating two locations in Los Angeles’s WeHo and New York’s Flatiron neighbourhoods, it booked over 64,000 reservations and crossed into profitability in 2023. It’s now embarking on an ambitious 16-location US expansion plan starting with a 7,400 square-foot club, its largest so far, on Greene Street in New York’s SoHo this spring. And it wants to extend the physical onsite experience to at-home, self-care tech products beginning with its Remedy Roller, an $11,900 myofascial release machine launching next month.

The Anti-Spa Boys Club

Establishments like Remedy Place are positioned to capitalise on the expanding “wellness economy,” projected to reach $8.5 trillion by 2027, according to the Global Wellness Institute. But why are men flocking to Remedy Place? Well, it doesn’t label itself a spa, which typically targets women with beauty enhancements like facials. But rather a members-only “social wellness club” for “social self-care” which are terms it has trademarked. While the vast majority of Remedy Place’s treatments are via memberships, a la carte bookings are available to anyone.

“I really wanted to own self-care, and what self-care, to me, is just making people feel better. I think once you make someone feel better, they come,” said Dr. Jonathan Leary, a former concierge wellness doctor, who is Remedy Place’s founder and CEO. And by focusing its services on the universal human need for self-care, it takes gender out of the equation.

Today, health has become a status symbol and many men are seeking out alternative ways to connect with each other outside of drinking culture. In recent years, Grinberg has noticed that more of his friends are going sober. “A lot of us don’t necessarily want to spend money on alcohol anymore, but you still want a place where you can hang out and see your people,” added Holder.

It’s also one of the first places to push ice baths as a wellness treatment. While some experts debate its physiological benefits like boosting the immune system and decreasing muscle soreness, the psychological challenge of being able to last six minutes in a tub of ice is appealing to clientele. As a $50 entry-level offering, the Breathwork Ice Bath Class was the most popular treatment last year averaging about 1,000 bookings per month.

“They can brag about it and the way [Remedy Place] frames it is that it’s seen as an achievement,” said Grinberg. “It’s like a sound byte, a very shareable moment on social media.” It also comes with the #6minuteclub flex on Remedy Place’s TikTok, where some videos have over 10 million views.

But the appeal is broader than the ice bath and other treatments they offer. In the 2010s, pushing your body to the absolute physical limit via workouts like CrossFit was trendy. But post-pandemic things have changed. “People are leaning into the slow life a little bit, and masculine care and identity is being more so connected to ‘How do I recover?,’” said Holder. “We’re at an inflection point in health and wellness culture that is now about understanding the importance of slowing down so you can go faster.”

Men today are increasingly prioritising their overall physical well-being too, influenced by the surge of wellness and fitness tech products like Whoop and HyperIce, along with global icons such as basketball legend LeBron James, who famously allocates $1.5 million annually to care for his body.

“When athletes show you what a full athletic experience is outside of just the sport, then you begin to see how much they invested in their nutrition, how much they invested in their recovery and what that all looked like, that’s when you had all [these treatments] start to boom,” said Holder. Add in social media and soon treatments like these had maximum visibility. Vennare believes these trends are no longer fuelled by athletes today; rather, they have trickled down to the masses. “In my neighbourhood, there are three locations that have saunas, cold plunges, and float tanks,” said Vennare, who lives in Pittsburgh, squarely in America’s Rustbelt.

The Road to Mass Adoption

To scale its ambitions, Remedy Place has adopted a unique strategic and financially savvy approach. Instead of signing conventional lease terms, the company has partnered with both commercial and residential developers, positioning itself as the “luxury hospitality amenity” partner to help them entice and retain tenants. In such collaborations, it’s typical for developers to subsidise the often costly architectural build-outs. In addition to its forthcoming SoHo location, Remedy Place wants to open 16 more clubs across the US, targeting two openings annually.

However, their vision extends beyond brick-and-mortar locations, as they explore opportunities to host more wellness experiences onsite during cultural events such as Coachella and even extend services to people’s homes. Next month, Remedy Place will be introducing its Tech-Remedy collection with the Remedy Roller — a high-end foam roller designed for self-administered myofascial releases, retailing at $11,900. In 2024, they plan to unveil The Framework, a free educational health and wellness platform. Additionally, Leary is collaborating with Kohler, an American company widely known for its bathroom and kitchen fixtures, to “transform its wellness division.”

Vennare admits that many wellness treatments are costly, making them inaccessible to most of the population. Holder said it shouldn’t create further division between the haves and have-nots too. “How do we take these ideas as a community and put them into the culture so everybody can experience these to some degree of participation?,” said Holder. “That’s where we’ll continue to have legs, not just as a business proposition, but as a cultural revolution. That’s where it’s needed most.”

But Leary believes he’s just getting started. “I want to use Remedy Place to help more people, make more people feel better than any health company in the world.”

Predictions for 2024: Blockbuster M&A, Wellness’ Second Coming and the Celebrity Beauty Bust

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IMAGES

  1. How To Make An Effective Spa Business Plan & Sample

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  2. Day Spa Business Plan Template

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  3. How to Write a Spa Business Plan in 2024?

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  4. 33+ FREE Healthcare Plan Templates [Edit & Download]

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  5. Spa Business Plan Template

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  6. SPASalon Business Plan

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COMMENTS

  1. Spa Business Plan Template and Example (2024)

    Starting a spa can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.. 1. Develop A Spa Business Plan - The first step in starting a business is to create a business plan for your spa that outlines all aspects of the venture. This should include market research on the spa industry, potential target ...

  2. Business Plan Template for Spa Owners

    Download this template to create your own spa business plan, with sections on executive summary, organization and management, pricing and retention strategies, marketing and sales, equipment and retail, financial projections, and key performance indicators. Learn how to open a spa with Mindbody's resources and support.

  3. How to Write a Day Spa Business Plan: Complete Guide

    1. Executive Summary. This is the first part and the most important section of your business plan. This is the first thing lenders and/or investors will have a look at. Before we dive into the specifics, keep in mind the executive summary is a summary: keep it to 2 pages maximum.

  4. Sample Spa Business Plan For New Spa Owners

    The spa will need to generate $125,000 in revenues each month in order to break even. This break-even point is based on monthly expenses of $100,000 and a gross profit margin of 25%. Miracle Rejuvenation Spa has the potential to be a successful and profitable business. With a passionate and experienced owner, an experienced management team, and ...

  5. How to Write a Spa Business Plan in 2024?

    Set Clear and Quantitative Targets: Start by conducting a market analysis, figure out what your break even point is for each service and base your targets on these profits and expenses. Pro tip: Spa management software can help you track your team's performance and progress in meeting these targets (and much more).

  6. Spa Business Plan Template & How-To Guide [Updated 2024]

    Marketing Plan. Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a spa business plan, your marketing plan should include the following: Product: in the product section you should reiterate the type of spa that you documented in your Company Analysis.

  7. How to Create a Spa Business Plan

    The business plan should outline the spa's revenue and cost drivers, capital requirements and use of funds, and a performance forecast in the form of a five-year financial statement. To estimate spa revenue, consider the capture rate for each guest segment, the number of treatments performed daily and the appropriate treatment pricing (in ...

  8. How To Create the Ultimate Spa Business Plan

    How you visually present your vibe matters, so consider your brand while building your spa business plan or medical spa business plan. Start by picking a relevant and catchy name. This name should reflect your target clientele, and it can also reference your community or family name. From there, you will want to select your typography and logo ...

  9. Writing a Spa Business Plan

    Step 1: Determine your region. For a spa, salon, or other wellness business, competition tends to be hyperlocal. Your competition will be defined by geography as much as by the services they offer. Your competition may not be every similar spa or salon within your city limits, however.

  10. Sample Spa Business Plan Template

    Create My Document. A spa business plan form is a template you can use to more easily create a business plan if you're planning to open your own spa. It provides you with a template holding all of the basic sections required in a business plan. It's important that you put a lot of thought into how those sections will apply to your spa business.

  11. Spa Business Plan Template (2024)

    Writing a spa business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business ...

  12. Making a Spa Business Plan

    Step 4: Location, location, location, and licensing. Maybe you already have a spa location and are looking for a new one, or maybe you've yet to set up shop. Either way, this part of the business plan is key to your spa's success. For a business such as a spa that relies on in-person visits, you need a location that suits several different ...

  13. How to Make a Spa Business Plan (With 11 Page PDF)

    After reading, check out this free spa business plan template PDF for a visual that brings it all to life! 1. Executive Summary. The Executive Summary is a snapshot of your entire business plan. It provides a high-level understanding of your spa business and must generate enough interest in people—particularly potential investors—to ...

  14. Free Day Spa Business Plan Template + Example

    A complete business plan. Unlike other blank templates, our business plan examples are complete business plans with all of the text and financial forecasts already filled out. Edit the text to make the plan your own and save hundreds of hours. A professional business plan template. All 550 of our business plans are in the SBA-approved format ...

  15. Writing a Business Plan

    Step 1: Determine your region. For a spa, salon, or other wellness business, competition tends to be hyperlocal. Your competition will be defined by geography as much as by the services they offer. Your competition may not be every similar spa or salon within your city limits, however.

  16. Spa Business Plan: What it Takes to be Successful

    The goal of the business plan is to outline your business concept, identify your target customers, and present a detailed marketing plan along with financial estimates. Organizing your business through initial planning is key to future success. Your spa business plan begins with the Executive Summary. This is a general overview of your business ...

  17. How to Start a Spa Business: A 9-Step Guide to Get you Started

    Here are the 9 important steps that you need to follow to start your own spa business: Understand your market. Set your goals. Finding the ideal location. Calculating the start up costs. Financing your spa business. Hiring your team. Creating your spa service menu. Getting your first customers.

  18. Spa Business plan PDF Example

    Creating a comprehensive business plan is crucial for launching and running a successful spa. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your spa's identity, navigate the competitive market, and secure funding for growth. This article not only breaks down the ...

  19. Spa Business Plan Sample [2024]

    2.1 The Business. Sarah's Spa will be a registered and licensed spa in Miami, Florida. It will provide all the modern alternative therapy services. Just like any massage therapy business plan, this spa business plan needs to be discreet about all the details of the business. That's why we are following the example of Sarah's Spa.

  20. Spa Business Plan

    A good spa business plan is a: • Blueprint for success • Assists with securing financing • Maximizes profitability . Strategic spa business plan and financial projections. In Step 3 of our 4-step process, we provide you with a detailed strategic business plan, including full financial projections. This is a blueprint for success that will ...

  21. Spa and Beauty Salon Business Plans

    Plus, repeat business is highly likely. We've researched, prepared and presented hundreds of business plans, strategic plans, budgets, forecasts and business cases. Call us toll-free at +1 (800) 661-9842 and we'll help you master how to write a beauty salon business plan or a spa business plan that works for you in this ever-growing industry.

  22. Spa Business Plans

    Our Spa Business Plans, Salon Business Plans, Resort Spa Business Plans and Medical Spa Business Plans include all of this comprehensive data: Five-Year Operating Budget and Financial Pro Forma. Spa Programming-Space Allocation-Maximization of Available Space. Five-Year Treatment Room Revenue Estimates, Occupancy and Utilization Analysis.

  23. Spa Business Plan

    Spa Business Plan . There are several things to consider when creating a new spa including the location, atmosphere, business model, and management team. Each of these factors combines when creating a new spa company and together, can be analyzed in order to determine the potential success, risk factors, and profitability of your spa business plan.

  24. How 'Anti-Spas' Sell Wellness to Men

    Next month, Remedy Place will be introducing its Tech-Remedy collection with the Remedy Roller — a high-end foam roller designed for self-administered myofascial releases, retailing at $11,900. In 2024, they plan to unveil The Framework, a free educational health and wellness platform.