The Reviewing the Impact of Marketing Mix on Brand Equity (Case
(PDF) An Analysis Of Brand Equity Determinants: Gross Profit
VIDEO
Session on 'How to write an Equity Research Report?' by Mr. Azfer Naseem, CFA
How to Write a Scientific Research Paper
Developing a Brand Equity Measurement and Management System
Learn Equity Research for Free
Company equity reports in Mergent Online through the Investext tab
Equity Research cohort : Dec 2023 batch
COMMENTS
A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
1. Introduction In recent decades, one of the constructs that have attracted particular attention among scholars dealing with brand management is that of brand equity (hereafter, BE) ( Buil et al., 2013, Iglesias et al., 2019, Keller and Lehmann, 2006 ).
(PDF) "The Impact of Brand equity on Business and ...
DOI: 10.13140/RG.2.2.24683.03361 Authors: Palwinder Kumar KC Group of Institutions Shelly Rekhi Aaker's Customer Based Brand Equity Framework (source: Aaker's 1992, 1996) Content may be subject...
PDF CONSUMER PERCEPTION OF BRAND EQUITY MEASUREMENT
UNIVERSITY OF NORTH TEXAS May 2012 Baalbaki, Sally Samih. Consumer Perception of Brand Equity Measurement: A New Scale. Doctor of Philosophy (Marketing), May 2012, 92 pp., 18 tables, 3 figures, references, 123 titles. Brand equity is perhaps the most important marketing concept in both academia and practice.
(PDF) The Impact of Brand Equity
Sadiq (2020) observed that brand equity referred to a value premium that a company generated from a product with a recognizable name when compared to a generic equivalent where if a company had...
(PDF) BRAND EQUITY DIMENSIONS-A LITERATURE REVIEW
Brand equity is the intrinsic value that customers place on a product and consists of everything they know, think and feel about the brand (Ercis et al, 2012). Brand equity is formed when...
The impact of brand concept on brand equity
pdf (189 KB) Abstract 1. Introduction 2. Theoretical background 3. Hypotheses development 4. Methodology 5. Results 6. Discussion Abstract Purpose Researches on the impact brand equity have grown considerably in recent years, as it has been shown to have significant impact on a company's financial performance.
The Saga of Brand Equity: A
Purpose: The purpose of this research is to undertake a rigorous bibliometric analysis of the trends and patterns in brand equity research; to map the intellectual and social structure of brand equity; and to propose a transition plan for future work in this discipline.
PDF Consumer Based Brand Equity Conceptualization & Measurement:
Although there is a large body of research on brand equity, little in terms of a literature review has been published on this since Feldwick's (1996) paper. To address this gap, this paper brings together the scattered literature on consumer based brand equity's conceptualization and measurement. Measures of consumer based
Theimpactofbrandconcepton Impactof brandequity
equity will benefit from an empirically supported explanation for these crucial brand concepts. The purpose of this research is to present a path model that would provide useful structure for managers developing brand concept management and researchers studying brand equity. To define the brand concept construct, this paper begins with a ...
View PDF View EPUB The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived quality, brand association, and brand loyalty.
How does corporate social responsibility transform brand reputation
Three models were developed to understand the aforementioned phenomenon; the first model examines the impact of brand reputation on brand equity, and the second model reassesses the same relationship with moderating role of CSR, while the third model evaluates the associations with each dimension of CSR.
A Study of Brand Equity Formation in the Fast Moving Consumer Goods
PDF / ePub More Abstract Purpose: To identify key relationships in building brand equity in the fast-moving consumer good (FMCG) category in the United Arab Emirates. Design/methodology/approach: It is postulated that marketing elements impact brand equity dimensions which in turn impact the brand equity construct.
PDF Brand Equity and The
The term brand equity first came into wide spread use in the 1980s and was defined as "The „added value‟ with which a brand endows a product." (Farquhar 1989). This may be deemed a rather straightforward and raw definition, but it has served as the springboard of future research.
(PDF) Brand equity in a digital age: Systematic literature review
I. (202 1. ( EKON. MISAO I PRAKSA DB K. GOD XXX I. (202.) BR. 1. (-302) B. Dropulic et al: BRAND EQUITY... BRAND EQUITY CONCEPTUALIZA TION Definitio n Dimens ions Authors Firm -Based...
PDF Effect of Rebranding and Repositioning On Brand Equity Considering
Brand Equity Business practices, academically conducted research, and brand management as a whole, contain a significant component known as brand equity (Kim et al. 2006). A structural framework developed by Aaker (1991) suggests that brand equity creates value for the business and the customer both; as the value for the
PDF Determinants of Brand Equity: an Empirical Study of It Industry
customer's perspective as well as financial perspective. This research paper investigates the impact of advertising & promotion, research & development (R&D) and profitability (return on assets) on brand equity. In this research paper data is used from 20 international IT brands for a period of 5 years from 2011 to 2015.
[PDF] Impact of Brand Association, Brand Image & Brand Loyalty on Brand
Expand. 18. PDF. 1 Excerpt. The most important determinants of brand equity are brand image and brand loyalty. These both critical elements effect customers thought process and build up their perception of the brand. The main objective of this research study is to investigate the critical association between brand association, brand image and ...
(PDF) Assessing the Literature on Brand Equity: From Past, Present to
The objective of this paper was to review the literature on brand equity published since 1990s to date with special focus on various issues relevant to brand equity in different contexts.
[PDF] Dimensions of Customer-Based Brand Equity: A Study on Malaysian
Corpus ID: 167567450 Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands Chai-Lee Goi, F. Chieng Published 2011 Business Although Malaysian market is deluged with value-for-money Malaysian brands since decades ago, not all the Malaysian brand achieved national recognition.
(PDF) paper-brand equity
0.783 Satisfaction with the water purifier that they have Recommendation of the same brand of water purifier to the relatives Payment of higher price to purchase existing brand of water...
Optimizing Green Brand Equity: The Integrated Branding and Behavioral
This article integrates consumer environmental values with brand knowledge and brand relationships to arrive at an integrated view of how green brand equity can be maximized. Our research employs a questionnaire-based survey to collect data from consumers of electronics products in Ho Chi Minh City using a cluster sampling method.
(Pdf) "Towards a Theory of Brand Equity: Measurement, Effectiveness and
PDF | Modern marketing theory and practices have showed that the brand equity paradigm is a key strategic advantage for organization. Majority of the... | Find, read and cite all the...
IMAGES
VIDEO
COMMENTS
1. Introduction In recent decades, one of the constructs that have attracted particular attention among scholars dealing with brand management is that of brand equity (hereafter, BE) ( Buil et al., 2013, Iglesias et al., 2019, Keller and Lehmann, 2006 ).
DOI: 10.13140/RG.2.2.24683.03361 Authors: Palwinder Kumar KC Group of Institutions Shelly Rekhi Aaker's Customer Based Brand Equity Framework (source: Aaker's 1992, 1996) Content may be subject...
UNIVERSITY OF NORTH TEXAS May 2012 Baalbaki, Sally Samih. Consumer Perception of Brand Equity Measurement: A New Scale. Doctor of Philosophy (Marketing), May 2012, 92 pp., 18 tables, 3 figures, references, 123 titles. Brand equity is perhaps the most important marketing concept in both academia and practice.
Sadiq (2020) observed that brand equity referred to a value premium that a company generated from a product with a recognizable name when compared to a generic equivalent where if a company had...
Brand equity is the intrinsic value that customers place on a product and consists of everything they know, think and feel about the brand (Ercis et al, 2012). Brand equity is formed when...
pdf (189 KB) Abstract 1. Introduction 2. Theoretical background 3. Hypotheses development 4. Methodology 5. Results 6. Discussion Abstract Purpose Researches on the impact brand equity have grown considerably in recent years, as it has been shown to have significant impact on a company's financial performance.
Purpose: The purpose of this research is to undertake a rigorous bibliometric analysis of the trends and patterns in brand equity research; to map the intellectual and social structure of brand equity; and to propose a transition plan for future work in this discipline.
Although there is a large body of research on brand equity, little in terms of a literature review has been published on this since Feldwick's (1996) paper. To address this gap, this paper brings together the scattered literature on consumer based brand equity's conceptualization and measurement. Measures of consumer based
equity will benefit from an empirically supported explanation for these crucial brand concepts. The purpose of this research is to present a path model that would provide useful structure for managers developing brand concept management and researchers studying brand equity. To define the brand concept construct, this paper begins with a ...
View PDF View EPUB The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived quality, brand association, and brand loyalty.
Three models were developed to understand the aforementioned phenomenon; the first model examines the impact of brand reputation on brand equity, and the second model reassesses the same relationship with moderating role of CSR, while the third model evaluates the associations with each dimension of CSR.
PDF / ePub More Abstract Purpose: To identify key relationships in building brand equity in the fast-moving consumer good (FMCG) category in the United Arab Emirates. Design/methodology/approach: It is postulated that marketing elements impact brand equity dimensions which in turn impact the brand equity construct.
The term brand equity first came into wide spread use in the 1980s and was defined as "The „added value‟ with which a brand endows a product." (Farquhar 1989). This may be deemed a rather straightforward and raw definition, but it has served as the springboard of future research.
I. (202 1. ( EKON. MISAO I PRAKSA DB K. GOD XXX I. (202.) BR. 1. (-302) B. Dropulic et al: BRAND EQUITY... BRAND EQUITY CONCEPTUALIZA TION Definitio n Dimens ions Authors Firm -Based...
Brand Equity Business practices, academically conducted research, and brand management as a whole, contain a significant component known as brand equity (Kim et al. 2006). A structural framework developed by Aaker (1991) suggests that brand equity creates value for the business and the customer both; as the value for the
customer's perspective as well as financial perspective. This research paper investigates the impact of advertising & promotion, research & development (R&D) and profitability (return on assets) on brand equity. In this research paper data is used from 20 international IT brands for a period of 5 years from 2011 to 2015.
Expand. 18. PDF. 1 Excerpt. The most important determinants of brand equity are brand image and brand loyalty. These both critical elements effect customers thought process and build up their perception of the brand. The main objective of this research study is to investigate the critical association between brand association, brand image and ...
The objective of this paper was to review the literature on brand equity published since 1990s to date with special focus on various issues relevant to brand equity in different contexts.
Corpus ID: 167567450 Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands Chai-Lee Goi, F. Chieng Published 2011 Business Although Malaysian market is deluged with value-for-money Malaysian brands since decades ago, not all the Malaysian brand achieved national recognition.
0.783 Satisfaction with the water purifier that they have Recommendation of the same brand of water purifier to the relatives Payment of higher price to purchase existing brand of water...
This article integrates consumer environmental values with brand knowledge and brand relationships to arrive at an integrated view of how green brand equity can be maximized. Our research employs a questionnaire-based survey to collect data from consumers of electronics products in Ho Chi Minh City using a cluster sampling method.
PDF | Modern marketing theory and practices have showed that the brand equity paradigm is a key strategic advantage for organization. Majority of the... | Find, read and cite all the...