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Goods Delivery Business Plan [Sample Template]

By: Author Tony Martins Ajaero

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Goods Delivery Business

Are you about starting a delivery service company? If YES, here is a complete sample goods delivery service business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a goods delivery service business. We also took it further by analyzing and drafting a sample goods delivery service marketing plan template backed up by actionable guerrilla marketing ideas for delivery service businesses. So let’s proceed to the business planning section.

The goods delivery business has existed for a long while but was mostly under the federal government till private individuals decided to revolutionize delivery. The goods delivery business actually came gained more prominence during the internet boom which saw more businesses going online in order to try and reach more of their target market.

Small and medium scale businesses also joined the internet fray and therefore the need for delivery businesses that would ensure that customers of small, medium and even large scale businesses got what they ordered for, regardless of where they lived.

Even though this business might not be capital intensive especially if you intend to exclude several kinds of deliveries or even start on a lower scale, there are still certain factors you would need to consider before starting this business.

For instance, hiring a business consultant who has the required industry knowledge to help point out obstacles you might likely face and how you can overcome them is very important. Below is a sample goods delivery business plan;

A Sample Goods Delivery Service Business Plan Template

1. industry overview.

As at 1999, homes with an internet connection were less than 50 percent, and the use of smart phones weren’t even in the picture, which made the delivery business a near impossible one to run as delivery fees most times surpassed ordering fees for customers.

However, the rise of new technology that allowed for connectivity has seen a boost in the delivery business industry. Technology helped reduce costs for end user customer by employing algorithms to ensure that not only were cists reduced but that customers could also get their goods delivered same day as when they ordered it.

During the third quarter of 2013, a lot of same day delivery businesses started up and spread like wildfire. Today, a lot of goods delivery businesses also offer same day deliveries to customers raking in more money from this niche.

The goods delivery business is an industry that has been projected to grow more than 9 percent annually and is targeted to reach $343 billion by 2022, this is as traditional postal delivery companies are facing challenges in meeting target revenue.

According to statistics, delivery companies worldwide are scrambling to meet up with consumer demands and are also striving to remain proactive so as to meet future demands that are expected to expand the present capacity of delivery businesses as more delivery companies will be forced to focus on Business to Consumer (B2C).

Business to Consumer (B2C) is expected to grow revenue for goods delivery business annually at 6 percent. The growth is due to the fact that most retailers (about 80 percent) have seen a positive impact on customer satisfaction especially when there are multiple delivery options available. This fact has seen 77 percent of retailers increase their investment in delivery services.

Consumers now have the upper hand as regards what delivery options they prefer, this is why most goods delivery businesses are now focusing more on their recipient customers than those they make deliveries for. Consumers now have the option of tracking their goods and determining when it will get to them.

In the united states of America, there has been an emergence of regional carriers who have provided customers with cheaper and faster delivery options than the national carriers. The advantage with regional carriers is that they are likely to get delivery contracts from major customers.

The industry that has really helped the delivery industry is the e-commerce industry. The e-commerce market has generated huge volumes and is expected to generate about $2.4 trillion by 2018.

There are new delivery options that have been launched by several entrants such as using different means – taxi, bicycle, motorcycle, foot messengers and even the use of an app that allows ordinary people do the delivery – to bring innovation to the delivery marketplace.

2. Executive Summary

Quick-time goods delivery Inc is a business that has been established in Louisville – Kentucky and is reputed to be amongst the top three leading delivery brands in the United States of America by the year 2030. We intend to cater to both corporate and domestic clients, and will strive to meet all the demands of our customers.

Our goods delivery business has been established not only to generate revenue and make profit but also to compete favorably with other goods delivery businesses in Louisville – Kentucky and in the United States of America. In order to compete with our competitors, we have several competitive advantage strategies at hand to ensure that we remain proactive and achieve our intended goals and objectives.

We are willing to go the extra mile in ensuring that we invest in the best and experienced hands to help bring our business to the status that is in line with our goals and objectives. We have laid down business structures that will enable us source for and get the best professionals.

Our delivery drivers and dispatchers have been trained on how to attend to customers and what to do if a client is proving difficult. We have several strategies laid down so that we are not thrown back when there is an obstacle but are prepared for it.

Our customer care executives have been trained to be highly perceptive to the wants and needs of our customers, and also remain updated as regards the delivery industry so as to make informed comments to our customers on behalf of the company.

The delivery business industry is a huge one and not one where demand is likely to die anytime soon, and so this is a business that would continue to boom for a long time, and we are well positioned to tap into this huge market.

We intend to make sure our employees work in a conducive environment and that they earn the best pay as can be gotten in similar start-ups here in Louisville – Kentucky. Also, we intend to ensure that our employees get the best welfare packages that can be obtained in the industry this is so they could remain motivated.

Quick-time Goods Delivery Inc is owned and operated by Mike pence and his immediate family members. Mike Pence is a college graduate but has several years of experience in the delivery industry, as he has worked in all kinds of position in several delivery businesses and is best suited to bring the business to the required standard.

3. Our Products and Services

Quick-time Goods Delivery Inc intends to deliver all kinds of goods to our various customers with the exception of certain goods that are not legally permissible under the laws of Kentucky and that of the United States of America.

The goods delivery business is not a capital intensive business and can be started on any budget that the entrepreneur wishes for. However, to ensure that the business grows and sustains itself, we intend to offer other services in addition to our core service – goods delivery.

These other services will boost the bottom line of the business and cause us to achieve our intended sales projections on time. Some of the services we intend to offer at Quick-time Goods Delivery Inc. are:

  • Delivery of different types of goods to our various customers
  • Consultancy services

4. Our Mission and Vision Statement

  • Our vision at Quick-time is to be the best and only preferred goods delivery business in the Kentucky and in the amongst the top three goods delivery business in the United States of America by 2030.
  • In order to achieve being the best and preferred goods delivery business, we intend to perfect our business structure and also put several modalities in place to ensure that we achieve our goals and objectives.

Our Business Structure

At Quick-time Goods Delivery Inc, we know how important starting off on the right foot is as we believe, laying the right foundation at the beginning would enable us easily achieve our set goals and target. This is why we ensured that we got the right hands that will enable us achieve our set goals.

Our employees are professionals who understand the business thoroughly and know what it takes to take us to the height we intend to achieve.

All our employees are all assigned to the right available positions and are allowed the freedom to be able to draft strategies and implements plans that would see the company achieve its vision. Our employees are well paid and have one of the best salary structures in the goods delivery business industry.

Because this is a business that deals constantly with customers, our employees are highly trained in customer care and are able to provide excellent customer care to all our customers.

Knowing our important it is for our employees to remain satisfied and productive at work, we have ensured that they work in a conducive environment and that they have good welfare packages. Below is the business structure that we intend to build at Quick-time Goods Delivery Inc;

Chief Executive Officer

Marketing Executives

Logistics Manager

Human Resources and Admin Manager

Customer Service Executives

Delivery Drivers

Storage Manager

Security Guard

5. Job Roles and Responsibilities

  • Drafts the overall corporate strategy for the company
  • Makes strategic decision on behalf of the company
  • Drafts a workable budget for the company
  • Responsible for drafting and implementing marketing strategies that would allow the industry penetrate the large market
  • In charge of placing adverts in relevant places to promote the business and help attract customers
  • Carries out constant reviews on policies and modifies or remove ineffective marketing strategies
  • In charge of planning the best routes for which goods can be delivered to customers on time
  • Drafts and implements policies that would see the delivery department improve
  • In charge or recruiting and conducting orientation for new employees
  • In charge of employees welfare, and constantly carries out performance appraisals on customers
  • Ensures that all the administrative functions in the business are running smoothly and undergo constant review
  • Responsible for attending to clients and taking orders on behalf of the company
  • Responsible for answering inquiries and ensuring that all complaints are promptly resolved
  • Must remain be knowledgeable and remain updated about the delivery business industry
  • Responsible for preparing all the financial records and statements of the companies
  • In charge of preparing tax on behalf of the company and submitting tax documents to the relevant authorities
  • Ensures that balances between the bank and company are reconciled at the end of the month.
  • Oversees the loading and offloading of goods and parcels and ensures they tally with what is documented
  • Ensures that all goods reach its accurate destination safely and on time
  • Responsible for carrying out light maintenance on the delivery van
  • Responsible and accountable for all goods under care
  • Ensures that store is kept clean and secured at all times
  • Carries a routine check for all packages and documents all goods under care
  • Responsible for ensuring that the area in and around work is kept secure at all times
  • Ensures that cargoes brought into the business premises are properly screened
  • Scrutinizes incoming and outgoing items and people
  • Responsible for keeping the premises clean especially after work hours
  • Cleans up the rest room for employees and visitors
  • Stock up on cleaning supplies, and report out of stock supplies to the manager

6. SWOT Analysis

In order to know if our business would thrive, we hired a reputable business consultant here in Louisville to look through our business concept and help conduct a SWOT ( Strength, Weakness, Opportunities, and Threats ) analysis that would determine if we were in position to compete favorably against our competitors and if our business would survive the threats that are likely to crop up during the time of starting or running the goods delivery business.

The SWOT analysis was not only conducted for our location here in Louisville but also as regards the whole of the United States of America. Asides the location, the industry as a whole and several other factors were put into consideration. The of the SWOT analysis that was conducted on behalf of Quick-time Goods Delivery Inc is as follows;

Our strengths lies on the fact that we would be offering our customers a unique goods delivery service unlike that they have ever seen, as we intend to become the preferred brand in Louisville – Kentucky. We have a well designed business structure that will ensure that our vision is achieved as we have recruited the best employees in the field to help achieve this vision.

Our employees are not only competent but also have the required experience necessary to ensure that we achieve our goals and objectives.

Also, the fact that we are located in Louisville – Kentucky is another added strength as our position is convenient for many of the customers in our target market. Also, our Chief Executive Officer, Mike Pence has a vast and also the necessary expertise to see that the corporate vision and objectives of the company is achieved.

Our weakness is in the fact that we are not the only goods delivery business as there are several others in Louisville – Kentucky offering the same services that we are offering and to the same target market. However, we are positive that our strategies will afford us the ability to compete favorably with other established goods delivery businesses in Louisville – Kentucky.

  • Opportunities

The opportunities this business affords us are boundless as the numbers of people that shop online or buy products via phones are increasing by the day. This therefore means that the demand for goods delivery service will continually increase.

Facing threats is not a new thing to any business, and so we know that during the course of running or starting the business, we are likely to face several threats such as having a new competitor in the same location where we intend to start our business or a downturn of the economy which will see less people demanding for our services. However, we have several laid down strategies that will ensure that we overcome any threats.

7. MARKET ANALYSIS

  • Market Trends

The goods delivery business is a huge business that has seen a positive growth in the service industry, this is because more people now prefer to shop online or buy products through their phones.

Also, the goods delivery business has allowed more businesses to penetrate their target market as goods can now be delivered to these customers regardless of where they stay via the businesses such as the delivery business. Customers are willing to pay for this extra charge because it is more convenient to have the goods delivered to whatever place of their convenience.

Another trend for goods delivery business is the trend of timed delivery. Customers no longer have to wait a long time to receive their goods as they can receive it within 24 hours. Delivery businesses that offer express delivery have also cropped up therefore raising the bars in the delivery industry.

However, regardless of what mode the customer chooses, all they want is that their goods are delivered at the right time and place and in the right conditions. The reason for the spike in delivery businesses in the service industry is the internet.

The internet is now being used towards ensuring that innovative entrepreneurs reach out to customers – private and commercial has eased most of the stress of conventional publicity for these entrepreneurs. Websites and social media platforms are being used to lure customers and also create awareness about the business.

8. Our Target Market

The target market for the goods delivery business is very huge as there are a number of people that require the services of a delivery company.

This therefore means that the target market is huge and cannot be limited to a certain location or set of people. Also, our location in Louisville – Kentucky is very strategic and affords us the opportunity of being able to cater to a large number of customers.

Asides from being in a strategic location, our website has been Search Engine Optimized (SEO) to be able to pop out during searches for goods delivery businesses.

In conducting a thorough market research, we were able to find out what our target market would be expecting from us in terms of offering the best delivery services. The target market that Quick-time Goods Delivery Inc. would be offering goods delivery services for and to are;

  • Manufacturing Companies
  • Restaurants
  • Printing press
  • Publishing houses
  • Clubs and bars
  • Salons and beauty shops
  • Private individuals
  • Corporate Executives
  • Celebrities
  • Everyone in our target market who would require our services

Our Competitive Advantage

Our aim in starting Quick-time Goods Delivery Inc is to ensure that we are the preferred goods delivery in Louisville – Kentucky, and also amongst the top three brands in the United States of America. To achieve this vision, we have laid out strategies that will ensure that we have competitive advantage over those we intend to compete with in the delivery business industry.

First off, we intend to get two delivery vans that will ensure that customers get tier goods on time. Our delivery drivers will have a Point of Sale (POS) Machine for customers who do not have cash and didn’t pay in advance but intends to pay once the goods have been delivered. This service is the first of its kind here in Louisville – Kentucky.

Another competitive advantage we intend to have over our competitors is in ensuring that we hire only competent employees who not only have the experience but are also attuned to the vision of the company in becoming the best brand here in Louisville – Kentucky and amongst the top 3 in the United States of America.

We intend to train our employees in customer care service so that they effectively communicate our brand whenever they represent us to customers. We will ensure that we not only meet the expectations of our customers but also exceed it as well as we will continually review our customer service strategies to ensure that we remain on top of our game.

Finally, our employees will have the best welfare packages that can be gotten amongst similar start-ups here in Louisville – Kentucky. We intend to ensure that their skills are constantly honed through various training that will improve their careers and also their productivity for our company.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Due to the fact that the goods delivery business is a service based business, and might not seem like it has several sources of income, we have laid down strategies that would see us not only earning from delivery of goods but from other sources as well.

However at Quick-time Goods Delivery Inc business, we intend to ensure that all our sources of income are under the legal and permissible laws of the United States of America. Quick-time Goods Delivery Inc. intends to generate income from these several sources;

10. Sales Forecast

The goods delivery business is not likely to fade into oblivion anytime in the future and instead will see a likely surge in demand as more businesses spring up and more people shop online through their PCs, tablets or smart phones.

Our target is to ensure that we generate our target income within the first year of operation as our strategic location in Louisville – Kentucky is pivotal to this projection. Also, regardless of the fact that we might offer reduced fares during the first three months of running the business, we are confident of meeting our target especially as we have laid down plans that will see to this.

We have in collaboration with a reputable business consultant here in Louisville – Kentucky critically examined the goods delivery business and having analyzed our chances of survival and growth in this competitive industry has been able to come up with the following sales forecast.

The sales projection that was conducted on behalf of Quick-time Goods Delivery Inc were based on several assumptions that are peculiar to similar businesses in same location; Louisville – Kentucky. Below is the sales projection that was conducted on our behalf;

  • First Fiscal Year-: $300,000
  • Second Fiscal Year-: $600,000
  • Third Fiscal Year-: $1,200,000

N.B: The above sales projection was done based on certain factors that are obtainable in the industry and on several assumptions such as the rate of people willing to shop online, the state of the economy, government policies, and the arrival of a similar competitor to same location.

This therefore means that the sales projection might be lower or higher if any of the above assumptions change either positively or negatively.

  • Marketing Strategy and Sales Strategy

Before starting off our goods delivery business, we intend to ensure that our marketing and sales strategies have been thoroughly reviewed. During the course of running the business, we also intend to ensure that we carry out a continuous review of our strategies, this is because we know how important marketing is to any organization – either profit or non-profit.

Carrying out a sales forecast helped us determine who our likely target market were and therefore helped in determining the best marketing strategies to use in penetrating the market and also attracting customers to our goods delivery business in Louisville – Kentucky as well as the whole of the United States of America.

Our marketing executives have been empowered to continuously carry out research on the target market as well as tweak or remove marketing strategies that are not regarded as effective during the course of running the business.

The strategies that would be developed by our marketing executives will be one that will help us catch the attention and eventually win a larger percentage of the market not only in Louisville – Kentucky, but in the whole of the United States of America as well.

In order to ensure that customers outside Louisville – Kentucky know about Quick-time Goods Delivery Inc business, we intend to deploy several strategies on the internet to enable us achieve this.

Our website will not only be interactive and user friendly, it will also be well designed to appear on top searches for customers looking for the best delivery business. Asides, our website, we intend to use social media platforms such as Facebook and Twitter to engage and attract more customers to our business.

Finally, we at Quick-time Goods delivery Inc business intends to use the following marketing strategy in getting more customers for our goods delivery business;

  • Advertise our goods delivery business in popular online forums, blogs and websites
  • Place adverts in local newspapers, and on radio and television stations
  • Encourage our loyal customers to refer us to others
  • Engage in direct marketing
  • List our business in offline directories as well as online directories
  • Use the internet – website – to market our services, as well as social media platforms such as Facebook, Twitter, Google Hangout and LinkedIn.

11. Publicity and Advertising Strategy

Every business either new or old knows how wise it is to court publicity. Publicity is a two edged sword as you get to create awareness for your business while also generating revenue.

Even though we have laid down strategies that intends to make us stand out from the other goods delivery businesses we would be competing with, we know how important publicity is if we intend to achieve our goals and objectives and succeed as a business.

Louisville – Kentucky is a perfect location for our goods delivery business and the perfect launching pad for our publicity strategies, before we eventually venture out to other cities and spread throughout the United States of America.

Quick-time Goods Delivery Inc. intends to create a unique logo and also have a unique color that stands us out of the crowd. Some of the publicity and advertising strategies we at Quick-time Goods Delivery Inc intend to deploy are;

  • Ensure that we create customized tee-shirts for all our workers especially our drivers
  • Emblazon our delivery trucks with our unique logo and color
  • Place adverts in local newspapers, magazines and on radio and television stations
  • Distribute our handbills and pin our fliers in target locations
  • Put up flexi banners in strategic locations so that our target customers can see and patronize our services
  • Use our social media platforms – Facebook and Twitter – to promote our brand
  • Send out cold e-mails to prospective customers
  • Send out newsletters to customers – both potential and existing

12. Our Pricing Strategy

The success of a business can be determined by the kind of prices it sets. While a business will need to set the prices that are deemed fair by its customers, it shouldn’t set a price that will cause a price war with its competitors or one that will enable the business run at a loss.

Determining the fair price for a service oriented business can be tricky but any serious entrepreneur knows that regardless of the business being run, any set price or rate should cover overhead and operating expenses and ensures that the business makes profit as it should.

Since we are relatively new in the market, we also know that it is necessary that we set a price that will allow our customers patronize our services and for this purpose, we would offer our services at a reduced rate for the first 6 months of operation. We however would not lower the prices too much so as not to have our business crumble.

  • Payment Options

Due to the fact that this is a service oriented business, we are aware that our customers would prefer several means of being able to pay for our services and it is due to this fact that we have come up with different payment options intended to suit whatever style our customers would want. Below are the payment options that we intend to make available to all our various customers;

  • Cash payment
  • Payment via check
  • Payment via Point of Sale (POS) Machine
  • Payment via credit card
  • Payment via online bank transfer

The options chosen above were done with the help of a trusted and reputable bank, and will be available to all our customers without hitches.

13. Startup Expenditure (Budget)

The goods delivery business can only be capital intensive depending on the area the entrepreneur wants to focus on. However, in starting a standard goods delivery business, there are certain expenses that the entrepreneur is supposed to spend the bulk of the capital on.

The expenses include all overhead expenses and several operating expenses such as bill payments and employee salaries. Therefore the key areas where we intend to spend the bulk of our start-up capital on are;

  • Business incorporation fees – $750
  • Business licenses and special permits as well as certain accounting software – $1,550
  • Cost of hiring a business consultant – $1,000
  • Marketing expenses (promotion expenses for grand opening and regular marketing) – $5,000
  • Insurance (general liability and workers’ compensation) – $2,000
  • Operational expenses for the first 6 months which includes employees salaries and bill payments – $75,000
  • Cost of storage facilities and hardware (racks, shelves, bin, surveillance cameras) – $4,000
  • Administrative expenses (stationeries, furniture, computer, phone, printer) – $5,200
  • Cost of purchasing two goods delivery van – $90,000
  • Cost of launching a website – $500
  • Cost of grand opening party – $3,000
  • Miscellaneous – $2,000

From the above estimation, we would need a total of $200,000 in order to successfully start-up our goods delivery business in Louisville – Kentucky. The amount covers the payment of our employees’ salaries as well as other bills for a period of 6 months.

Generating Funding / Startup Capital for Quick-time Goods Delivery Business

Quick-time Goods Delivery Inc is a business owned and run by college graduate, Mike Pence and his family. This is a business that the family has decided to start and run and so we would not be generating funds from external investors such as venture capitalists, as we would not want outside interference for now.

Therefore the areas where we intend to source for start-up capitals are;

  • Using our savings and sale of stocks to generate capital
  • Seeking for soft loans from extended family members
  • Applying for loan from the bank

N.B: We were able to generate about $50,000 from our joint savings and sale of personal stocks. We got a soft loan of $50,000 from both of our parents, and the bank which we applied for a $100,000 loan has credited our account with the sum, which means that we are ready for business.

14. Sustainability and Expansion Strategy

Every business is established to make profit and it is from this profit that a business is sustained and then expanded. However to make profit and remain sustained, there are several factors that must be put into consideration, such as the business structure , the number of loyal customers and the investment strategy.

The major reason of starting Quick-time Goods Delivery Inc is so as to build a business that can offer a unique delivery service whilst making profit and sustaining itself from the revenue generated. We do not plan on seeking for external private investors as we have laid down plans to ensure that we generate revenue and eventually make profit within a year of operation.

Having the right employees and business structure is very important to us and so our employees are not only experienced but competent as well. Our employees know what is needed to take our business to the very top.

Asides from making sure that our employees are paid right, we also intend to ensure that they are constantly trained so as to keep them updated skill-wise. Also, employees who perform their duties diligently and constantly promote the brand of the business will be motivated via incentives and fringe benefits.

Ensuring that our customers are treated right is very important to us because we know that without our customers our business would crumble. We intend to give our customers an excellent customer service and offer incentives on certain days or to loyal customers to ensure that they stick with our brand.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • writing of business plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
  • Purchase of trucks: Completed

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Delivery Service Business Plan: Guide and FREE Template

goods delivery business plan

Did you know that the delivery service industry is expected to reach $658.3 billion by 2031 ? If you’ve been thinking about starting a small business like food delivery or grocery delivery, there has never been a better time. Customer demand is at an all-time high and startup costs are under $10,000 on average. 

The first step to creating a successful delivery service business is — no surprises here — writing a business plan. In this guide, we’ll outline everything you need to know to turn your business idea into reality, and provide a free template for you to get started.

💡If you’re already done your homework and just want to get started, go ahead and start filling out our free delivery service business plan template .

Six reasons to create a business plan for your delivery service 

Did you know that 71% of fast-growing companies have a detailed business plan? And entrepreneurs who have a written plan are 260% more likely to actually start their business and see success. 

That’s because your business plan is your blueprint for getting started, and then guiding you to success in your new business. It will help you:

  • Decide if your business idea is viable.
  • Conduct a market analysis to understand your competition, customers, and growth ability.
  • Set your goals, and create strategies for achieving them.
  • Make important decisions about products, marketing, staffing and funding. 
  • Raise funding from banks or other investors. 
  • Track your progress, growth and profitability.

The main components of a delivery service plan

A woman sitting at a table with an open laptop computer, a binder and documents spread out. She is holding a pencil and looking down at a document marked with sticky notes. 

A business plan is a summary of all your business’s potential operations, so it includes multiple components. Here they are:

1. Executive summary

This section is an introduction to your business, so you want to make it appealing. Answer the following questions: 

  • What’s going on in the delivery service industry? 
  • What type of delivery service business are you opening? 
  • What sets your business apart from well-known delivery options, like FedEx and USPS? 
  • Who are the key members of your team? If you are just starting out, your only team member might be you. In this case, list your experience and commitment to success. 
  • What are your financial projections showing? What are your operating margins and tentative profitability? 

You don’t want to bore the reader in this section. Make it engaging, and outline key points and advantages of starting your business. Don’t include any negative information.  For example, you shouldn’t say that the delivery service market is oversaturated. If it was, opening a new business wouldn’t be very successful, would it? 

Another common mistake to avoid is understating the qualifications of your team. Don’t say you lack the capital to hire team members, or that you don’t have the necessary experience to run the business. Instead, stay positive with words like “the (company) plans on hiring additional help once we enter a growth phase.”

2. Company overview

The company overview is a deeper dive into the fundamentals of your delivery service. Here, you will pinpoint the type of business you will operate. For example, will you be a pure delivery company, like a courier or express messenger? Or will you be delivering your own products, like food, beverages or flowers? Or maybe you’ll deliver on behalf of other producers, like many grocery delivery services that work with different farmers. Will you offer same-day delivery?

A courier service business plan will be different in some ways from a plan for a grocery delivery service company, but you’ll need to answer all the same questions.

It’s not uncommon for delivery service businesses to engage in more than one service. List all services that you plan on operating. 

In the company overview, you will also outline your “why” for starting the business, important milestones you have already achieved, and information on the legal structure of your business. You may also want to include a mission statement here. 

3. Industry analysis

Now, it’s time to get down to the facts. Include industry growth facts, such as that the compound annual growth rate in the United States is 5.7% or that there are currently over 250,000 courier and local delivery companies . 

Properly completing this section will require some industry and market research. Great research starting points include IBISWorld , the Small Business Administration (SBA), and your state’s website, if you are offering local courier services.  This is not only beneficial to show the opportunities in the market, but you will also develop insights into how to set yourself apart from competitors. 

Be sure you include information on market conditions, main competitors, key suppliers, current trends, and where the industry is headed. 

4. Customer and market analysis

A man wearing an apron and sterile gloves loads packaged salads into a bag for delivery. 

Who is your primary customer? Are you looking to work with individuals or businesses? What types of businesses or individuals are your ideal potential customers? Identifying your target market, and how will you win new customers, is critical to developing accurate marketing strategies. 

Try to be as detailed as possible. Pinpoint the age, gender, geographic location, income levels, and needs of your target market. 

5. Competitive analysis

The competitive analysis section will highlight your competition and how you plan on setting your business apart. You should uncover data to back up your claims. For example, recent studies show that 73% of customers have had bad delivery experiences , and 16% have advised friends or family to avoid the retailer. 

Statistics like these can help to show that prioritizing customer service is how your business will shine. You might choose to include a chart or graph on common traits that your business and competitors have. Identify weaknesses, strengths, pricing differences, and the target market of competitors as well. 

Could you offer local delivery to companies in your area to boost their revenue? How about delivering outside of normal hours, such as overnight? Do you have the capabilities to specialize in fragile package delivery? These are all ways that you can differentiate yourself from competitors. 

6. Marketing strategy

Using all of the information and data you have accumulated, you will piece together a marketing strategy. Going through the four Ps can give you a comprehensive marketing plan:

  • Product: Discuss the type of services you are providing again, including the specifics, like late night delivery or fragile package options. 
  • Price:   Reinforce your pricing structure and make a comparison with competitors. 
  • Place: Identify where you will be delivering. This could be local, regional, or national. 
  • Promotions: Put together a general strategy for how you will attract customers. Will you advertise in local papers, or go for a pure e-commerce model? How about social media or email marketing? Talk about how your delivery service website will use SEO, how you’ll build relationships with local businesses, or how you’ll search for jobs on courier listing sites. 

Your marketing strategy is very important for displaying how you will attract customers using your competitive edge. 

6. Operating strategy

This section of your delivery service business plan will outline both the day-to-day operations and the long-term goals of your business. In the executive summary, you touched on a few of your main goals. In this section, you will elaborate on those items. 

Common day-to-day operations might include listing the tasks of your team, like answering calls, scheduling, and dispatching routes to delivery drivers. How will you plan your deliveries? Will you hire your own drivers, or use contractors? What about a vehicle fleet? What software will you use to track deliveries, customer requests, and costs? 

Long-term goals might be increasing revenue by a certain percentage each year, or adding a specific number of trucks every few months. Maybe you want to grow revenue by 3% each year. What can you do to get your business there? Will you increase prices to match inflation, win new customers or hire additional staff? 

Both your short-term and long-term goals need to be reasonable. Don’t say you’ll grow revenue by 50% in your first year, or have 20 delivery team members right from the start. Reasonable goals are easier to work toward and can keep you and your team motivated. 

7. Management team

Your team is essential to the success of your delivery business. If you have a partner with years of industry experience or a manager with a stellar record, incorporate that expertise and experience into this section. 

You should have a clear management structure and chain of command. Keep in mind that job roles can overlap, especially if you only have a few team members. Identify who will handle hiring, day-to-day operations, high-level decisions, and customer service. 

Also, be sure that you include any mentors that are guiding you along the way. This could be an advisor in the industry, a family member, or a friend. 

8. Financial projections

Two people sit side by side at a table with their computers. There are printed financial projections on a clipboard.

A key component of your delivery business plan is projected financial statements. If you are just starting out, you might not have years of historical financial information. This is why you need to project your expected revenue, operating expenses, assets, and profit based on industry research and your specific business characteristics. 

Your financial plan should include at least five years of financial projections. This helps you determine your business’s chance of being successful and profitable. Prospective lenders and investors will also want to see this information. Here are the main financial statements you will develop: 

  • Income statement : This outlines your revenue, expenses, and bottom-line number, known as net income. A positive net income indicates a profitable business, while a negative number suggests you are losing money. 
  • Balance sheet : The balance sheet tracks your overall financial health by outlining assets (what you own), liabilities (what you owe), and equity (what you’ve earned, contributed, and taken out of the company). 
  • Cash flow statement : This tracks the movement of money in your business. The three main categories found in this document are cash earned or spent from operations, financing activities, and investments. 

It can be hard to plan out all of these expenses, which is why many delivery service businesses use an accountant to help. 

Don’t just hire the first accountant you come across. Interview a few to confirm that you feel comfortable with them and can develop a good working relationship. Also check that they have experience helping startups, especially in the delivery service industry. This is because the business model that delivery service businesses follow isn’t the same as other industries. 

Accountants will usually list the clientele they work with directly on their websites. Otherwise, don’t be afraid to reach out and set up a consultation. 

9. Appendix

The appendix will contain additional schedules, financials, graphs, maps, and supporting information for your delivery service business plan. 

Top things to know before writing your delivery service business plan

Before you create your delivery service business plan, you will need to think about the big picture. This includes evaluating the following components: 

1. What delivery service model will you choose?

In your delivery business plan, you will need to decide exactly what kind of courier or delivery service you want to offer.

First, consider how you will run your daily delivery operations . Will you do it all in-house , including hiring and managing your own drivers? This is how Walden Local in New England does it, using their own branded vehicle fleet and drivers to deliver local meat and fish directly from farms to customers. This gives you total control over delivery operations, but you will need your own delivery vehicles. This can increase the costs, especially when you factor in vehicle maintenance.

Alternatively, you could outsource your actual deliveries via a gig economy app like DoorDash or Uber Eats. Many restaurants and ghost kitchens choose this operating model, preferring to focus their effort on the actual product they’re delivering. 

Second, what delivery time frames will you offer? The three main options here are:

  • On-demand delivery: This literally means you will deliver (or pick up and deliver, in the case of a courier service) as soon as the customer places their order. Depending on the exact product, this could be the same day (groceries) or the same hour (restaurants). This is highly convenient for customers, but expensive to operate.
  • Batched delivery: If you expect very high volumes, or if you choose to offer next-day delivery or later, you have the option of creating delivery batches so you can create more efficient delivery routes and schedules. This makes it easier to deliver profitably, but isn’t suitable for a business like a restaurant.
  • Scheduled delivery : This is a favorite delivery model for subscription services like meal prep companies, and it can make delivery operations much easier. It means pre-planning deliveries to specific areas on specific days — for example, I subscribe to a flower delivery service that means I get fresh blooms on my doorstep every second Wednesday. You will need to be very clear upfront with your customers about how their deliveries will work, but if you manage expectations clearly this can be an excellent option.

You can read more insider tips for starting your own delivery business here . 

2. How will you set up and staff your business? 

During the  business planning process, you should form a legal business structure. This entails registering your business name with your state and applying for an Employer Identification Number. You will need to pick out a business structure, such as a single-member LLC, a partnership, or a corporation. Talking with an accountant can help you find the most favorable structure. 

Keep in mind that staffing can take some time, especially with talent shortages. Before you can accept your first delivery order, you need to go through the hiring and training process with staff members. Knowing how to hire and retain delivery drivers , in particular, can help you save a lot of time and money. 

Do your research on a competitive wage, determine how you will process payroll, pinpoint the benefits you will offer, and create job listings. The right team members working alongside you can help your business thrive. 

3. What delivery management software will you use?

If you want an efficient, profitable delivery service business , sooner or later you’ll need proper delivery management software . Plenty of delivery businesses have started out using nothing but Excel spreadsheets, but that can quickly become a brake on your growth. Considering your delivery software while you’re making your business plan can give you an edge. Look for software that will make it easy to:

  • Upload orders
  • Use route optimization to plan efficient delivery routes
  • Dispatch to a mobile driver app
  • Track delivery progress in real time
  • Send customer notifications
  • Manage driver timesheets and payroll

The right delivery management software can help you achieve profitability, offer a great customer experience, and ensure on-time deliveries.

How to use the template

Now that you know what to include in your delivery service business plan, it’s time to get started. You can open a copy of the template right now and start writing. Here are some tips we’ve learned along the way: 

  • Don’t jump around: Work on your delivery business plan section by section, starting at the top. Jumping around results in missed information and confusion. 
  • Re-read Sections – It’s helpful to read through each section a few times before you create your own. 
  • Be Thorough – The more thorough you are, the more beneficial your plan will be. After all, the goal of a delivery business plan is to provide you with guidance for starting your business. 
  • Be Honest – Oftentimes, delivery service business owners adjust their plans to make their business look more attractive. You want to be honest throughout the plan to give you an accurate roadmap of what you need to do to become successful. 

If you are still struggling to piece together your business plan after reading this guide, don’t hesitate to reach out to an expert for help. 

Final Thoughts and Access to Your Free Template

A delivery service business plan is a resource that can bolster the success of your new delivery business. Take the time to conduct research and put thought into your plan. You don’t want to start your business and scramble to figure out who your target market is or how to display your competitive advantage. Here is our free template . 

If you’re in the market for delivery management software, Routific has you covered. We infuse accuracy and efficiency into our platform, giving you the tools to increase profit, meet customer demands, and ensure your team maximizes productivity. Reach out to schedule your free consultation.

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How to Start a Delivery Service Business: An Expert’s Guide

Rakesh Patel

  • Last Updated: January 2, 2023

How to start adelivery service business

  • A well-planned business strategy, including market analysis and financial estimates, is necessary to launch a delivery service.
  • A high focus should be given to safety and compliance, including recruiting licensed and qualified drivers and securing enough insurance coverage.
  • Your delivery business should put a strong emphasis on client satisfaction and offer top-notch client support, which should include real-time tracking and notifications.
  • Use data and client feedback to continuously assess and improve your delivery service to boost productivity and profitability.

The delivery services market is booming with high order volume as more and more customers are in need of instant doorstep delivery. Digitalization has made the lives of consumers a simplified network of convenience by bringing technology to their fingertips. 

Both global and local businesses have started making changes to their business structure for betterment. The annual growth in the couriers and local delivery services market has been around 6.9% between 2017 to 2022 in the US. 

The market will continue seeing an upward graph in the upcoming times. If you wish to have a successful delivery service, whether online or offline, you need pro strategies that work. So, if you are wondering “ how to start a delivery service business?”, this blog will surely guide you.

Table of Contents

  • What is Delivery Business
  • 13 Steps to Start a Delivery Business

What is Delivery Business?

Simply put, a delivery business transports orders containing essential items, meals, clothes, medical supplies, alcohol & beverages to a customer’s address. The goods are normally shipped from the warehouse, moved through distribution centers, and then delivered by last-mile logistics.

Depending on the type of order and delivery charges, customers can opt for same-day delivery, next-day delivery, or regular delivery. While the holiday shopping season is upon us; retailers will be busy providing faster deliveries to win their customers’ hearts.

13 Steps to Start a Delivery Business 

When you start your own delivery business, you must know all the factors that help you build from scratch. You’ll need to find your niche, form a loyal customer base, create a competitive pricing structure, and market your business first. 

Here are the strategy plans and steps that will help you start your own delivery service:

Step 1: Define your niche

Step 2: Build a delivery business plan 

Step 3: Develop a delivery process

Step 4: Develop your delivery service business as a legal entity

Step 5: Register for taxes, permits, and licenses

Step 6: Open a business bank account and business credit card

Step 7: Set up business accounting

Step 8: Get business insurance policies 

Step 9: Acquire delivery service insurance

Step 10: Equip yourself with the necessary tools and software

Step 11: Hire and train drivers

Step 12: Market your business with successful branding

Step 13: Use route planning software to optimize last-mile delivery

1. Define your niche

The first step to starting a delivery business is coming up with an industry type of your choice. 

The niche you choose will greatly impact your startup and other related costs. The methods and processes involved in delivering packages are common for almost all businesses. Firstly, let’s look at the 2 standard delivery types:

Local delivery service

Local delivery service to start a delivery business

Local delivery service caters to delivering goods or merchandise for nearby businesses. If your goal is to make deliveries within a specific delivery route with a few zip codes, you can have a cargo van business . You can also tie up with contract drivers who can use their own vehicles.

Global delivery service

This type of courier service works internationally and can deliver packages from across continents. You can work with organizations such as FedEx, DHL, or others to deliver products ordered or sent through these companies. 

Global delivery service business

If you independently wish to use long-haul trucks, you’ll need a storage space for trucks, drivers with a CDL driver’s license, and truck routing software .

Unique delivery business examples

Here are 3 examples of unique delivery businesses that you can consider to serve your customer and address their pain points:

  • Food delivery: You can tie up with local restaurants and chefs to deliver meals for their customers. Focusing on your local area is a beneficial way to enhance customer experience rather than preferring large platforms like DoorDash. 
  • Late night delivery: When you specialize in providing after-hours orders, you only need to deliver items between 6 pm and 8 pm , or afterward. This will give you proper time to focus on the extra care and attention on every order. 
  • Pharmacy delivery: You can surpass the last-mile delivery challenges of local pharmacists by offering them your delivery services. This will lower a lot of their stress and boost your customer base.

2. Build a delivery business plan 

Every company that has a business plan that defines its purpose deems to be successful. When you come up with a plan for your business, you can track progress and make improvements to increase revenue. Here are a few things you must consider in your business planning structure:

  • Keep a tab on your budgets
  • Identify your market and competitors
  • Apply marketing strategies and define your business goals
  • Set a pricing structure as per your delivery service business
  • Plan for challenges and daily operations in advance
  • Hire employees and delivery drivers
  • Provide the necessary training to your employees

3. Develop a delivery process

A delivery process is a complex process, which involves creating a route plan, loading the driver’s vehicle with packages, and delivering them to the customer’s doorstep. Here’s the standard delivery process breakdown to ensure successful deliveries and customer satisfaction:

Optimizing routes 

New businesses have a tendency to plan routes manually and be burdened with this time-consuming approach. It also takes a toll on delivery drivers even if it contains only 20 stops. 

Using advanced technology for the route optimization process helps you right from the start. As you slowly increase your delivery orders, an efficient route can lower the stress of drivers and help them reach their destinations on time.

Monitoring routes

If you don’t have proper monitoring, it can lead to issues. For example:

  • If you need to reroute due to a canceled or an additional customer order, you’ll need to call your drivers and manually guess which driver would be available. 
  • If a customer wants to know about the estimated time of arrival (ETA) , either you or they will need to call the driver, which will again lengthen the process. 

With route monitoring , you and your customers can be sure about the delivery status as you can see your drivers within their delivery route. 

Accomplishing last-mile delivery

The final step of the delivery process is your driver completing their job by securely delivering the parcel. When you take customer orders, they expect proper delivery of products that aren’t damaged. 

Plan your last-mile deliveries with a route optimization solution and ensure that your drivers complete their targets on time. This way, you can make more parcel deliveries in a day. Additionally, start using electronic delivery proofs to record every order.

Fast Track Your Route Planning Process with Upper

Leave the outdated methods of manual route planning and join Upper Route Planner – an intelligent route optimization software.

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4. Develop your delivery service business as a legal entity

Registering as a legal business entity is another important step you need to take. Before you register, decide on your business name and create the logo. 

Then, you can register your delivery business as a Limited Liability Company ( LLC ) , corporation , or partnership as per your requirements. Contacting a legal consultant will help you set up your business entity with a proper understanding of the terms and conditions. 

5. Register for taxes, permits, and licenses

You may also need specific state licenses and permits before starting your delivery services. Acquiring these can help avoid fines or bigger consequences on your business. 

You may also need to collect sales tax on the services you provide. Ensure that you comply with certain regulatory requirements or local licensing laws. To know more about it, you can:

  • Communicate with your county clerk’s office
  • Get support from a local association listed in the US Small Business Associations (SBA) directory of local business resources.

6. Open a business bank account and business credit card

Opening a business bank account for your delivery service is the next step. It enables keeping your business finances separate and protects your personal assets. It also smoothens the process of accounting and tax filing.

  • Once you get your LLC or Corporation files, you can open a business account. 
  • Contact your local bank and understand more about banking.
  • Get the right credit card solution that meets your delivery business requirements.

Additionally, a business credit card would be beneficial as:

  • It keeps personal and business expenses separate by tracking your business expenses individually.
  • It helps enhance your delivery company’s credit history in case you need business loans in the future.

7. Set up business accounting 

Keeping track of all your expenses and sources of income is essential for legal purposes. Detailed and accurate accounts also make it easy for your annual tax filing. 

So, investing in an accounting software will greatly benefit you in managing business expenses and other accounting processes. While you may choose from a lot of software solutions, Quickbooks Online is an affordable, simple, and effective accounting software. 

8. Get business insurance policies 

Similar to permits and licenses, you will require insurance for your delivery business to comply with the laws and remain safe. In the event of losses, business insurance protects your company’s finances.

  • Although there are many insurance policies for various business types, you can start with General Liability Insurance . It is a common coverage for small businesses.
  • Workers’ Compensation Insurance is another one. It will help you cover a part of your employees’ wages.

9. Acquire delivery service insurance

As a delivery services business, you may need commercial auto insurance. This will provide you protection in case of accidents and other liabilities related to your delivery vehicles. 

It is a good idea to get the necessary insurance for delivery packages. If you fail to do so, you may be accountable for reimbursing a customer if their package is damaged during delivery.

Additionally, you may want to check out with a professional consultant and know more about other types of coverages you may need. Ensure that your delivery business is insured with the right policies so you can run it smoothly. 

10. Equip yourself with the necessary tools and software

You need the right equipment to run your business operations smoothly and make faster deliveries. Here are a few of them you can buy based on your requirements:

  • Delivery vehicles: Usually, businesses buy vans or trucks to complete their delivery operations.
  • Ratchet straps : These are for your staff member, so they can tie down heavy packages during cargo transport.
  • GPS systems : GPS systems help make location tracking functions better and ease up the drop-off service process. 
  • Fleet management software : You can track your company’s automobiles using fleet management software . It gives insights into geolocation, vehicle diagnostics, and more.
  • CRM software : CRM helps you store customer contact details, understand sales opportunities, manage marketing campaigns, and note down service issues. 

11. Hire and train drivers

Hire and train drivers after starting a delivery services

Being the pillars of your business, it is crucial to hire and train delivery drivers to perform efficient deliveries. So, ensure that you choose the ones who are capable enough of meeting customer expectations. Here are some points you can focus on:

  • Plan the driver’s tasks, roles, and key responsibilities
  • Set their shift schedules
  • Offer full-time or part-time jobs based on your policies
  • Know details such as a valid driver’s license, clean driving records, and the related ones
  • Ask about their driving experience for the type of vehicles you’re going to assign 
  • Know their familiarity with the delivery regions
  • Explain the payroll structures, incentives, and additional details

You may also need to train the existing ones about your company policies and how they can perform their jobs productively. Handling orders, following the maps properly, delivering parcels with the help of optimized routes, and taking delivery proofs are a few areas you can train them on.

12. Market your business with successful branding

Start with coming up with a solid business name, trendy color schemes, fonts, and design an eye-popping logo. You need to be creative to stand out against your competitors and make a memorable impression on your business.

Tip: Advertise your brand through a powerful website, delivery vehicles , social media posts, and anywhere that grabs people’s attention.

Marketing your delivery service is another step to spreading awareness about your business. After all, you need people to buy your services, right?

  • Through search engine optimization (SEO) on your website, you can run social media campaigns to generate leads. 
  • You can collect information about customers (like their email addresses, phone numbers, etc.), and send marketing emails or message alerts about your offers or services.
  • Seeking help from a marketing agency will make things easy for your business to stand out from the crowd and generate more traffic on your website.

13. Use route planning software to optimize last-mile delivery 

A route planning software can plan and schedule your delivery routes as per the required timings and driver preferences. It helps you find efficient routes based on delivery constraints like traffic flows and weather in the last-mile delivery process . 

So, if you’re ready to make the first parcel delivery, but stuck in route planning, we have the right solution for your routing needs. 

Upper Route Planner is right here waiting to reduce your manual work and provide a hassle free route optimization solution. Whether you need the most cost-efficient delivery routes or assign stops to multiple drivers, we have got you covered. 

Here are some of the salient features of Upper:

  • Import excel file: Import multiple addresses through an excel or CSV file, so you don’t have to add them manually. 
  • Route scheduling: Create a schedule for deliveries in advance.
  • One-click dispatch: Enables sharing delivery routes to drivers in a single click.
  • Proof of delivery: It helps drivers collect e-signatures and photos.
  • Reports and analytics: Helps you review/coach your drivers if needed.

Parkwood Products Ltd. accomplished 200% more deliveries with Upper Route Planner

While there are many clients using Upper as their route optimization buddy, Jacob Steele, the Supply Manager from Parkwood Products Ltd. , is one of them. 

Their New Zealand based company designs beautiful doors for their clientele, which needs careful handling and delivery planning . 

Before using Upper 

They had to manually plan routes and be stressed about delivery proofs. 

  • The drivers had to manually enter addresses in Bing Maps .
  • They didn’t have a time estimate for their delivery schedule.
  • They faced difficulties in delivering parcels to unknown territories.

After using Upper

All they needed was to import addresses from Upper’s “Import addresses” feature and let Upper optimize the best routes for their multi-stop deliveries. 

  • By saving a lot of planning time on delivery routes, Upper Route Planner boosted their productivity. 
  • On top of that, being able to take proof of delivery with a photo helped reduce client complaints. 
  • They are now handling more orders in less time and with reduced manual work. 

Other industries that have benefitted from Upper Route Planner

  • Meal delivery  
  • Food delivery
  • Furniture delivery
  • Waste Management

Give Your Route Planning Burden to Upper Route Planner

Start making 3x faster deliveries and build your delivery service business’s reputation from the first day! Join Upper to find and assign the most efficient delivery routes to your drivers.

Start by analyzing which particular business has chances of growth in your region. It helps you target certain types of customers, whether you are opening a global or local delivery service.

Here are the points that will help you understand this:

  • Jott down the issues or pain points of consumers in your area.
  • Identify customers’ needs in the particular business idea.
  • Make sure that the field you choose offers long-term growth.

Courier services can help you generate a sizable amount of profit, if you follow the guidelines and trends of providing excellent customer service. A report shows that the US couriers and messengers industry generated an operating revenue of $137.9 billion in 2020 .

Cost of fuel and reaching customers on time are some of the major challenges faced by businesses who provide delivery services. Lack of route planning process and focus on enhancing their business model can also lead to a lower graph. Finding a route optimization software can help reduce the fuel usage and bring you back into the market.

The major startup costs in opening a delivery business include:

  • Vehicle purchase
  • Vehicle maintenance
  • Insurance premiums
  • Equipment costs
  • Delivery driver payments
  • Fees for business licenses
  • Marketing costs

The standard delivery charges may combine mileage charges as per the delivery miles, and fuel surcharges. You can also charge based on delivery hours if they take longer than normal to complete. Rush hours, waiting, after-hours, and size-based charges may additionally apply.

If you open a sole proprietorship, you may want to choose a business name different from your own name. When thinking of name ideas for your delivery business , you can search one by checking:

  • Business records of your state
  • State and federal trademark records
  • Social media channels
  • Availability of web domain name

Starting a new business can be risky, yet generate great revenue when you have a structured process of making your customers happy. So, you don’t want to miss out on using your time and resources in the best way.

Businesses may rely on big delivery companies to meet their customers’ demands. But they could cost you much more than creating your own in-house delivery team and management system. 

Lucky you! Upper lets you plan routes and assign them to your drivers in a single click. You can relax while your drivers will be making lightning fast and more deliveries than you could imagine. Upper Route Planner is your one-stop solution to create optimized routes and make cost-efficient deliveries. Take the 7 days free trial today!

Rakesh Patel

Rakesh Patel, author of two defining books on reverse geotagging, is a trusted authority in routing and logistics. His innovative solutions at Upper Route Planner have simplified logistics for businesses across the board. A thought leader in the field, Rakesh's insights are shaping the future of modern-day logistics, making him your go-to expert for all things route optimization. Read more.

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How to Write a Grocery Delivery Business Plan [Sample Template]

Are you about starting a grocery home delivery service? If YES, here is a complete sample grocery delivery business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a grocery delivery business.

We also took it further by analyzing and drafting a sample grocery delivery service marketing plan template backed up by actionable guerrilla marketing ideas for grocery home delivery businesses. So let’s proceed to the business planning section.

Why Start a Grocery Delivery Service?

For sure it is challenging starting any business, but one business that you can start with minimal challenges is a grocery home delivery business. A grocery home delivery business is a business that involves helping your clients shop groceries and get it deliver to them in their homes.

With this type of business, you can choose to own a store if you have the financial capacity to or you can choose to operate without a store. The bottom line is that you should know how to source for groceries and how to get delivered to your customers.

The truth is that, starting a grocery home delivery business is a profitable business, it is very easy business to start and it is not so capital intensive. Getting the right products that people want to buy and good stock keeping records are the secrets of running a grocery home delivery business. A grocery home delivery business can be run offline from a conventional retail store or online on an online e-commerce retail site.

So, if you have decided to start a grocery home delivery business, then you should ensure that you carry out feasibility studies and also market survey. This will enable you properly locate the business in a location with the right demography and then hit the ground running.

Business plan is yet another very important business document that you should not take for granted in the bid to launching your own business. Below is a sample grocery home delivery business plan template that can help you to successfully write your own with little or no hassle.

A Sample Grocery Delivery Service Business Plan Template

1. industry overview.

The Grocery stores industry, including grocery home delivery, and supermarkets, account for the largest share of food sales in the US. In 2013, grocery stores and grocery home delivery services accounted for 90 percent of the country’s food and beverage sales, while supermarkets accounted for 95 percent of the total grocery sales.

The food retail industry is a high-volume, low-margin business, with cutthroat competition from all quarters. It includes grocery stores, grocery home deliver services and supermarkets, as well as convenience stores.

The staples offered at these stores make the industry non-cyclical. In addition, grocery stores, grocery home delivery services and supermarkets offer an alternative to restaurants during tough economic times, as buying groceries for home cooking is one alternative.

Buying prepared foods, which are new higher-margin offerings at grocery stores cum grocery home delivery services, is an additional alternative to restaurants. However, offering new higher-margin items such as gourmet foods, prepared foods, and general merchandise is making this industry more cyclical than in the past, creating pressures on revenue during the recent economic downturn.

Small chains and independent grocers still dominate this industry, but national chains, such as Kroger, are increasingly growing in dominance. Mass merchants, such as Wal-Mart, are competing with grocery stores cum grocery home delivery services at their “supercenters” by offering lower prices through lower cost structures. Wal-Mart is now the world’s No. 1 seller of groceries.

Warehouse clubs, such as Costco and SAM’S CLUB ( owned by Wal-Mart ), can also compete on price by selling in large bulk. Supermarkets have responded to these threats by building larger “superstores” and also engaging in home delivery services.

The truth is that, conventional supermarkets are grocery stores with over $2 million in revenue, with average square feet of 15,000. Grocery stores that have less than $2 million in annual revenue sell almost entirely packaged and perishable goods, and are mostly independently owned.

Superstores are supermarkets with about 30,000 square feet, averaging $12 million in revenue. They often have an extended selection of food and nonfood items, with specialty departments such as florists, delis, bakeries, banking, pharmacy, and video rentals. Combination stores are hybrids of superstores and drugstores under one roof, with an average of 55,000 square feet.

The grocery stores cum grocery home delivery services industry ( supermarkets inclusive ) is a major sector of the economy of the united states which generates a whooping sum of well over 2 billion annually from more than 42,539 outlets scattered all around the United States of America.

The industry is responsible for the employment of well over 2,624,650 people. Experts project the Supermarket and grocery industry to grow at a 1.4 percent annual rate. The establishment in this industry that has a dominant market share in the United States are; Albertson, Kroger and Publix Super Markets Inc.

It is a fact that an estimated two-thirds of the United States’ gross domestic product (GDP) comes from retail consumption of which the supermarket and grocery stores industry contributes greatly. This is why the United States of America’s economy is measured with the yardstick of how well the retailing business is fairing in the U.S.

In essence, when there is an unstable economy, purchasing power drops and it impacts the retailing / grocery stores industry negatively which may result in the closure of some supermarket / grocery stores.

In recent time, the retail landscape has seen tremendous changes in the last 20 years; it has grown from the usual mom and pop outlets to a more organized and far reaching venture. The introduction of franchise and online store makes it easier for a retailer to reach out to a larger market far beyond the areas where his physical store is located. Hence the increase of grocery home delivery businesses.

Over and above, grocery home delivery services business is indeed a profitable business venture and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale without a store or you can chose to start on a large scale with standard Grocery Store and strong online presence.

2. Executive Summary

Gina Grocery Home Delivery Services®, LLC is a standard and registered grocery store business that will also be involved in home delivery services. Our grocery store will be located in one of the busiest streets in Trenton – New Jersey. We have been able to lease a facility that is big enough to fit into the design of the kind of grocery store that we intend launching and the facility is centrally located in the heart of town with easy delivery network.

Gina Grocery Home Delivery Services®, LLC will retail (home delivery services inclusive) a wide range of durable goods and non – durable goods at affordable prices from different brands. We will engage in retailing general lines of food products, including fresh and prepared meats, poultry and seafood, canned and frozen foods, fresh fruits and vegetables and various dairy products et al. to our customers and also offer home delivery services.

We are aware that there are several large and small chains of supermarket / grocery store outlets all around Trenton that are also into home delivery services, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering. We have self – service options for our customers, strong online presence and our outlet is well secured with the various payments of options.

Beyond selling the goods and products of top brands in the manufacturing and food industry and also offering home delivery services, our customer care is going to be second to none in the whole of Trenton – New Jersey and our home deliveries will be timely and highly reliable.

We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they patronize our products and also to become our loyal customers and ambassadors.

Gina Grocery Home Delivery Services®, LLC will ensure that all our customers are given first class treatment whenever they visit our grocery store. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved in the selection of brands that will be on our racks and also when making some business decisions.

Gina Grocery Home Delivery Services®, LLC will at all times demonstrates her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Gina Grocery Home Delivery Services®, LLC is a family business that is owned by Gina Jefferson and her immediate family members. Gina Jefferson has a B.Sc. in Business Administration, with well over 15 years of experience in the retailing / supermarket and grocery store industry, working for some of the leading brand in the United States. Although the business is launching out with just one outlet in Trenton – New Jersey, but there is a plan to expand our distribution network all across the state of New – Jersey.

3. Our Products and Services

Gina Grocery Home Delivery Services®, LLC is in the supermarket and grocery store industry to ensure that we go all the way to make available a wide range of goods and products from top manufacturing brands in the United States and other countries of the world.

We will have available in our store a wide range of durable goods and non – durable goods at affordable prices. Our products and services offerings are listed below;

  • Home delivery of fruit and vegetables
  • Home delivery of fresh and frozen meat
  • Home delivery of dairy products
  • Home delivery of beverages (including alcohol)
  • Home delivery of frozen foods
  • Home delivery of other food items
  • Home delivery of other non-food items
  • Home delivery of drugs and health products

4. Our Mission and Vision Statement

  • Our vision is to become the leading brand in the grocery home delivery services line of business in the whole of Trenton – New Jersey.
  • Our mission is to establish a grocery home delivery services business that will make available a wide range of goods and products from top manufacturing / production brands at affordable prices to the residence of Trenton and other cities in New Jersey where we intend marketing our services and products.

Our Business Structure

Gina Grocery Home Delivery Services®, LLC do not intend to start a grocery home delivery services business like the usual mom and pop business around the street corner; our intention of starting a grocery home delivery services business is to build a standard and one stop grocery store cum home delivery business in Trenton – New Jersey.

Although our grocery home delivery services business might not be as big as Albertson, Kroger or Publix Super Markets Inc., but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders ( the owners, workforce, and customers ). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions that will be made available at Gina Grocery Home Delivery Services®, LLC;

  • Chief Executive Officer (Owner)
  • Store Manager
  • Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

Information Technologist

  • Accountants / Cashiers
  • Customer Services Executive
  • Drivers / Distributors

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board

Admin and HR Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily office activities.

Store/ Warehouse Manager:

  • Responsible for managing the daily activities in the store
  • Ensures that proper records of goods are kept and our racks and warehouse does not run out of products
  • Ensure that the store facility is in tip top shape and goods are properly arranged and easy to locate
  • Interfaces with third – party suppliers (vendors)
  • Control goods distribution and supply inventory
  • Supervise the workforce in the grocery sales floor.
  • Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
  • Helps to ensure consistent quality of groceries on our rack
  • Responsible for the purchase of goods and products for the organizations
  • Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
  • Ensures that the organization operates within stipulated budget.
  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company
  • Manages the organization website
  • Handles ecommerce aspect of the business
  • Responsible for installing and maintenance of computer software and hardware for the organization
  • Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
  • Manages the organization’s CCTV
  • Handles any other technological and IT related duties.

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Client Service Executive

  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries

Distribution Truck Drivers

  • Assists in loading and unloading groceries
  • Maintains a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
  • Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment
  • Assist the transport and logistics manager in planning their route according to a delivery schedule.
  • Local-delivery drivers may be required to sell products or services to stores and businesses on their route, obtain signatures from recipients and collect cash.
  • Inspect vehicles for mechanical items and safety issues and perform preventative maintenance
  • Complies with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
  • Collects and verifies delivery instructions
  • Reports defects, accidents or violations

6. SWOT Analysis

Our intention of starting just one outlet of our grocery store on concentrate our home delivery services only within Trenton – New Jersey is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then start our home delivery services all around the state of New Jersey.

We are quite aware that there are several supermarket and grocery stores all over Trenton and even in the same location where we intend locating ours who also into home delivery services, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Gina Grocery Home Delivery Services®, LLC employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Gina Grocery Home Delivery Services®, LLC;

Our location, the business model we will be operating on (physical store and online store with robust home delivery network), varieties of payment options, wide range of products and our excellent customer service culture will definitely count as a strong strength for Gina Grocery Home Delivery Services®, LLC.

A major weakness that may count against us is the fact that we are a new grocery home delivery services business and we don’t have the financial capacity to compete with multi – billion dollars supermarket and grocery store outlets like Albertson, Kroger, Publix Super Markets Inc. and co when it comes to retailing at a rock bottom prices for all their goods.

  • Opportunities:

The fact that we are going to be operating our grocery home delivery services business in one of the busiest streets with the right demography in Trenton – New Jersey provides us with unlimited opportunities to sell our groceries to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they patronize our products and services; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new supermarket, grocery store or retail outlet that are also into home delivery services as we do in same location where ours is located.

7. MARKET ANALYSIS

  • Market Trends

Supermarket and grocery store business has been in existence for as long as human started trading goods, but one thing is certain, the supermarket and grocery store industry is still evolving. The introduction of technology and subsequently homed delivery options, online grocery cum retail store has indeed helped in reshaping the industry.

It is now a common phenomenon for supermarkets and grocery outlets to leverage on technology to effectively predict consumer demand patterns and to strategically position their shop to meet their needs; in essence, the use of technology help retailers to maximize supply chain efficiencies. No doubt data collected from customers goes a long way to help supermarkets and grocery stores serve them better.

Another common trend in the supermarket and grocery store industry is the pricing system. Aside from having varieties of products in a store, one of the easiest ways for supermarket and grocery stores to sell the goods on their racks as fast as they can and keep re – stocking is to ensure that the prices of their goods are a bit lower than what is obtainable in elsewhere.

For example, it is common to see items with prices in this format; $3.99, $99.99 and $199.99 et al as against $4, $100 and $200. Supermarkets and grocery stores also engage in massive clearance sales and discount sales to attract customers. It is a strategy that helps them welcome new customers and also reinforce the loyalty of old customers.

8. Our Target Market

Perhaps the supermarket and grocery store industry has the widest range of customers; everybody on planet earth has one or more things that they would need in a supermarket or grocery store. It is difficult to find people around who don’t patronize supermarket and grocery stores.

In view of that, we have positioned our grocery home delivery services to service the residence of Trenton – New Jersey and every other location our grocery stores will be located all over the state of New Jersey. We have conducted our market research and we have ideas of what our target market would be expecting from us.

We are in business to retail ( home delivery services inclusive ) a wide range of groceries to the following groups of people;

  • Bachelors and Spinsters
  • Corporate Executives
  • Business People
  • About to wed couples
  • Expectant Mothers
  • Sports Men and Women

Our competitive advantage

A close study of the supermarket and grocery store industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the stiffer competition and we are well prepared to compete favorably with other leading supermarkets and grocery stores in Trenton – New Jersey.

Gina Grocery Home Delivery Services®, LLC is launching a standard grocery store cum grocery home delivery services business that will indeed become the preferred choice of residence of Trenton – New Jersey. Our grocery store is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Trenton – New Jersey. We have enough parking spaces that can accommodate well over 30 cars per time.

One thing is certain; we will ensure that we have a wide range of products available in our grocery store at all times. It will be difficult for customers to visit our store and not see the product that they are looking for. One of our business goals is to make Gina Grocery Home Delivery Services®, LLC a one stop shop.

Our excellent customer service culture, timely and reliable home delivery services, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups supermarkets and grocery stores / grocery home delivery services businesses) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Gina Grocery Home Delivery Services®, LLC is in business to retail (home delivery services inclusive) a wide range of groceries to the residence of Trenton – New Jersey. We are in the supermarket and grocery industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing (home delivery services inclusive) of a wide range of durable goods and non – durable goods at affordable prices. We will retail groceries such as;

  • Fruit and vegetables
  • Fresh and frozen meat
  • Dairy products
  • Beverages (including alcohol)
  • Frozen foods
  • Other food items
  • Other non-food items
  • Drugs and health products

10. Sales Forecast

One thing is certain when it comes to supermarkets and grocery stores, if your store is well stocked and centrally positioned coupled with effective and reliable home delivery services, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Trenton – New Jersey and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the supermarket and grocery industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Trenton – New Jersey.

Below are the sales projections for Gina Grocery Home Delivery Services®, LLC, it is based on the location of our business and other factors as it relates to supermarkets and grocery stores start – ups in the United States;

  • First Fiscal Year-: $120,000
  • Second Fiscal Year-: $350,000
  • Third Fiscal Year-: $650,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products, home delivery services and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Gina Grocery Home Delivery Services®, LLC, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Trenton – New Jersey. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the supermarket and grocery industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Trenton.

In other to continue to be in business and grow, we must continue to sell the groceries that are available in our store which is why we will go all out to empower or sales and marketing team to deliver. In summary, Gina Grocery Home Delivery Services®, LLC will adopt the following sales and marketing approach to win customers over;

  • Open our grocery store cum grocery home delivery services business in a grand style with a party for all.
  • Introduce our grocery home delivery services business by sending introductory letters alongside our brochure to organizations, households and key stake holders in Trenton – New Jersey
  • Ensure that we have a wide range of groceries from different brand at all times.
  • Make use of attractive hand bills to create awareness and also to give direction to our grocery store
  • Position our signage / flexi banners at strategic places around Trenton – New Jersey
  • Position our greeters to welcome and direct potential customers
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our grocery home delivery services business.

11. Publicity and Advertising Strategy

Despite the fact that our grocery store cum grocery home delivery services business is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our grocery home delivery services business.

Gina Grocery Home Delivery Services®, LLC has a long term plan of opening expanding our home delivery services all around New Jersey which is why we will deliberately build our brand to be well accepted in Trenton before venturing out. As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand.

Here are the platforms we intend leveraging on to promote and advertise Gina Grocery Home Delivery Services®, LLC;

  • Place adverts on community based newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
  • Ensure that our we position our banners and billboards in strategic positions all around Trenton – New Jersey
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Gina Grocery Home Delivery Services®, LLC and the products we sell
  • Advertise our grocery home delivery services business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and distribution vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to supermarkets and grocery stores, it is normal for consumers to go to places (retail outlets) where they can groceries at cheaper price which is why big player in the supermarket and grocery industry like Albertson, Kroger and Publix Super Markets Inc. will attract loads of consumers. Products in their store are tagged with the cheapest price you can get anywhere in the United States.

We know we don’t have the capacity to compete with Albertson, Kroger and Publix Super Markets Inc., but we will ensure that the prices of all the groceries that are available in our store are competitive with what is obtainable amongst supermarkets and grocery stores within our level.

We also have plans in place to discount our groceries and home delivery services once in a while and also to reward our loyal customers from time to time.

  • Payment Options

The payment policy adopted by Gina Grocery Home Delivery Services®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Gina Grocery Home Delivery Services®, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via POS machines
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for the purchase of our products.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a grocery store cum grocery home delivery services business; it might differ in other countries due to the value of their money. This is the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
  • Marketing promotion expenses for the grand opening of Gina Grocery Home Delivery Services®, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring business consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
  • Cost for Shop remodeling (construction of racks and shelves) – $20,000.
  • Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
  • The cost for Start-up inventory (stocking with a wide range of groceries) – $100,000
  • Storage hardware (bins, rack, shelves, food case) – $3,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
  • Cost for serving area equipment (plates, glasses, flatware) – $3,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of purchase and installation of CCTVs – $5,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
  • The cost for the purchase of delivery vans – $25,000
  • The cost of Launching a Website –   $600
  • The cost for our opening party –   $7,000
  • Miscellaneous –   $10,000

We would need an estimate of $500,000 to successfully set up our grocery store cum grocery home deliver services business in Trenton – New Jersey. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funds / Startup Capital for Gina Grocery Home Delivery Services®, LLC

Gina Grocery Home Delivery Services®, LLC is a private business that is solely owned and financed by Gina Jefferson and her immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $200,000 ( Personal savings $150,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Gina Grocery Home Delivery Services®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our groceries a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Gina Grocery Home Delivery Services®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the shop: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Purchase of distribution vans: Completed
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Compilation of our list of products that will be available in our grocery store: Completed
  • Establishing business relationship with vendors – suppliers of groceries: In Progress

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Food Delivery Business Plan Template

Written by Dave Lavinsky

Food Delivery Business Plan

You’ve come to the right place to create your Food Delivery business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Food Delivery companies.

Below is a template to help you create each section of your Food Delivery business plan.

Executive Summary

Business overview.

Dig In is a newly established food delivery business located in San Diego, California. The company will have an online platform that will also be able to be downloaded to users’ phones as an app. Users will be able to create a login profile and have instant access to all the local restaurants, bakeries, grocery stores, and fast food establishments.

The company will outsource its delivery to local drivers that will be employed as Independent Contractors so they will be able to set their own schedule and hours. The drivers will receive orders through their app, select which user they want to deliver to, pick up the food order from the chosen establishment, and deliver to the user in a timely manner.

Dig In will reward users that frequently use their app. Users will be able to earn rewards and discounts for every order they place through the website or app. This will enable users to keep ordering their food delivery through Dig In.

Dig In will be owned and operated by John Hutchinson, a local entrepreneur who has been in the tech industry for over 15 years. He has developed other apps and platforms for tech companies and has started mapping out this business’ platform for over two years. At this point, he has perfected the technology and is ready to reveal the new local food delivery service in San Diego, California.

Product Offering

Dig In will provide food delivery services for the residents of San Diego. Residents who want the convenience of food delivered to their doorstep can download our app, find the establishment of their choice, and order whatever they’re craving for. Most of our sales will come from orders to local restaurants but we will also offer delivery from grocery stores and drug stores. Customers will be charged a small delivery fee or have the option to join our membership for reduced fees and special deals.

Customer Focus

Dig In will target all residents living in and around San Diego. It will appeal to students, families, retirees, white collar, blue collar, and government employees. Because our fees are moderately priced compared to other delivery apps, all income levels will be able to enjoy our delivery services.

Management Team

With his entrepreneurial and tech knowledge, John will be able to quickly fix any issues with the platform. He has also formed relationships with the most sought after restaurants, bakeries, grocery stores in the area to sign them up to be part of the food delivery platform. He has also hired a team of independent food delivery drivers to earn extra money by completing the food delivery orders.

Success Factors

The following success factors will set Dig In apart from the competition:

  • Comprehensive List of Restaurants and Food Stores: Dig In will include a more comprehensive list of restaurants, grocery stores, and drug stores for customers to choose from.
  • Membership Rewards: Dig In will allow users who create a profile to earn rewards for every order they place through its online platform. The rewards can be redeemed for delivery fee and order discounts.
  • Faster Delivery Times: Dig In promises to have faster delivery times than its competitors.
  • Pricing: Dig In’s price point for delivery fees is on par with its customers, if not cheaper.

Financial Highlights

Dig In is seeking a total funding of $500,000 of debt capital to launch. The funding will be dedicated for the design and development of the app, marketing expenses, working capital, and three months worth of payroll expenses. The breakout of the funding is below:

  • Platform Development: $150,000
  • Marketing and Brand Development: $100,000
  • Three Months of Overhead Expenses (Payroll, Rent, Utilities): $150,000
  • Working Capital: $100,000

The following graph outlines the pro forma financial projections for Dig In:

Dig In Financial Projections

Company Overview

Who is dig in.

  The company will outsource its delivery to local drivers that will be employed as Independent Contractors so they will be able to set their own schedule and hours. The drivers will receive orders through their app, select which user they want to deliver to, pick up the food order from the chosen establishment, and deliver to the user in a timely manner.

Dig In’s History

John Hutchinson has spent the last 2.5 years creating the food delivery online platform. As a tech entrepreneur, he knows how to map, develop, and implement an online platform. He has been instrumental in creating other apps and platforms for ecommerce companies and has created attractive and efficient apps for numerous Fortune 500 companies.

During the COVID-19 pandemic, John was on lockdown and working from his home. He used other food delivery services, but they were all slow, got his order wrong, or didn’t have a good selection of restaurants and establishments. It was then that he started developing his food delivery business and would implement and perfect all of the things that the competition suffered at.

Since incorporation, the company has achieved the following milestones:

  • Mapped out the online platform for the food delivery business
  • Developed the company’s name, logo, and website
  • Approached multiple local restaurants, grocery stores, and bakeries to be a part of Dig In’s platform
  • Determined necessary insurance and legal requirements
  • Began recruiting key employees
  • Written and developed the Delivery Driver processes and procedures.

Dig In’s Services

Industry analysis.

The Food Delivery industry has grown substantially in the past five years. The convenience of ordering food from home has appealed to large demographics and now nearly everyone orders through a food delivery app at some point. Food delivery apps became a necessity during the COVID pandemic and now they are a mainstay in modern society.

According to Grand View Research, the Food Delivery industry is set to grow at a CAGR of 18.7% from now until 2030. What helps this growth is the increasing popularity of smartphones and the expansion of these services overseas. Food delivery apps are becoming an essential tool in modern society, which makes this a great time to create a new food delivery service.

Customer Analysis

Demographic profile of target market.

Dig In will target millennials, young professionals, and college age students as this demographic is more comfortable with online delivery services and regularly use other similar apps such as Uber and Tasty.

However, we expect Dig In will appeal to other demographics as well as it will be a convenient and moderately priced option to get food delivered quickly. For example, we expect working parents will enjoy our app as well as elderly residents who have trouble leaving their home to go grocery shopping or go to a restaurant.

The precise demographics of the San Diego area are as follows:

Customer Segmentation

Dig In will primarily target the following customer profiles:

  • Young professionals
  • College students
  • Working parents

Competitive Analysis

Direct and indirect competitors.

Dig In will be competing with other popular food delivery apps. A profile of each competitor is below.

Food at Your Door

Food at Your Door is an online and mobile platform for restaurant pick-up and delivery orders. The company is known for connecting over 30 million customers and processes on average about 500,000 daily orders in most cities around the United States. Customers are able to search for restaurants, order directly through the website or app, and then await their delivery from independent contractor drivers.

The company generates revenue from delivery fees paid by consumers as well as commissions paid by participating restaurants. Food at Your Door’s other offerings include a program for corporate food ordering, website design and hosting for participating restaurants, and point-of-sale integration services. The company is continuously updating its platform with innovative technological advancements to stay on top of the competition.

Fast Foodie

Fast Foodie is a technology company that connects people with the most popular food establishments in their neighborhoods. They enable local businesses to meet consumers’ needs of ease and convenience while enabling their independent contractors to generate an additional source of income. The company is passionate about transforming local businesses and dedicated to enabling new ways of working, earning, and living. They empower their local economies by ensuring that people have equal access to opportunities to reach their full potential.

Fast Foodie has expanded their database to include not only restaurants, but convenience stores, pet stores, grocery stores, and drug stores.

Ding Dong is an operator of an on-demand goods delivery platform that is intended to facilitate smooth delivery of essential goods. The company’s platform offers full-service and in-store shopper services through a network of independent shoppers with same-day delivery and pickup service of fresh groceries and everyday essentials. This enables users to select items from their favorite grocery stores and get them delivered almost instantly.

Ding Dong was the first online platform to expand their services and products by including anything that can be purchased at a local grocery store, convenience store, or drug store. The drivers/shoppers are required to ensure delivery during the selected timeframe that the user selects.

Competitive Advantage

Dig In offers several advantages over its competition. Those advantages are:

Marketing Plan

Brand & value proposition.

Dig In will offer the unique value proposition to its clientele:

  • Comprehensive list of restaurants and grocery stores
  • Membership rewards and specials
  • Faster delivery times
  • Moderately priced fee structure

Promotions Strategy

The promotions strategy for Dig In are as follows:

Social Media

Dig In will utilize the most popular social media platforms for ads since the majority of the clientele will be active on social media. The company will also have business accounts on each major platform to post regularly of food options that are available for delivery.

Collateral Material

Dig In will develop numerous collateral materials to have on hand to give out to potential customers at the local farmers markets, events, or restaurant or store events.

Website/SEO

Dig In will invest heavily in developing a professional website and app that displays all of the restaurant and store options the company will be able to deliver for. The company will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Billboards/Signage

Dig In will invest in attractive signage and billboards to increase the brand awareness of the local food delivery business.

Dig In’s fee structure will be moderate so clients feel they receive great value when placing their food delivery orders.

Operations Plan

Operation Functions: The following will be the operations plan for Dig In.

  • John Hutchinson will operate as the CEO of Dig In. In addition to running the general operations, he will oversee the app development and provide app support.
  • John will hire 2-3 additional web engineers to run the website and app.
  • John will hire 20-30 delivery drivers to work on an independent contractor basis.
  • John will also hire an administrative team for accounting/bookkeeping, sales and marketing, and customer service support.

Milestones:

Dig In will have the following milestones complete in the next six months.

  • 8/202X – Finalize app development
  • 9/202X – Hire and train initial staff
  • 10/202X – Kickoff of promotional campaign
  • 11/202X – Launch Dig In
  • 12/202X – Reach break-even

Financial Plan

Key revenue & costs.

Dig In’s revenues will come primarily from the fees it receives from the food delivery orders.

The delivery driver commissions, website platform fees, supplies, marketing, and labor expenses will be the key cost drivers of Dig In.

Funding Requirements and Use of Funds

Key assumptions.

The following table outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the business loan.

  • Initial Number of Orders Per Day: 100
  • Average Order per Customer: $25.00

Financial Projections

Income statement, balance sheet, cash flow statement, food delivery business plan faqs, what is a food delivery business plan.

A food delivery business plan is a plan to start and/or grow your food delivery business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Food Delivery business plan using our Food Delivery Business Plan Template here .

What are the Main Types of Food Delivery Businesses?

There are a number of different kinds of food delivery businesses , some examples include: Restaurant Delivery, Meal Kit Delivery, Grocery Delivery, and Veggie Box Delivery.

How Do You Get Funding for Your Food Delivery Business Plan?

Food Delivery businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Food Delivery Business?

Starting a food delivery business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Food Delivery Business Plan - The first step in starting a business is to create a detailed food delivery business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your food delivery business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your food delivery business is in compliance with local laws.

3. Register Your Food Delivery Business - Once you have chosen a legal structure, the next step is to register your food delivery business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your food delivery business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Food Delivery Equipment & Supplies - In order to start your food delivery business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your food delivery business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful food delivery business:

  • How to Start a Food Delivery Business

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Food Delivery Business Plan Template

Written by Dave Lavinsky

food delivery business plan

Food Delivery Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their food delivery businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a food delivery business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your food delivery business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a food delivery business, or grow your existing food delivery business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your food delivery business in order to improve your chances of success. Your food delivery business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Food Delivery Businesses

With regards to funding, the main sources of funding for a food delivery business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings is the other most common form of funding for a food delivery business. Personal savings and bank loans are the most common funding paths for food delivery businesses.

Finish Your Business Plan Today!

How to write a food delivery business plan.

If you want to start a food delivery business or expand your current one, you need a business plan. Below are links to each section of your food delivery business plan template:

Executive Summary

Your executive summary provides an introduction to your food delivery business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of food delivery business you are operating and the status. For example, are you a startup, do you have a food delivery business that you would like to grow, or are you operating a food delivery business in multiple regions?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the food delivery industry. Discuss the type of food delivery business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of food delivery business you are operating.

For example, you might operate one of the following types of food delivery businesses:

  • Restaurant Delivery : this type of business delivers food prepared by a restaurant to the consumer.
  • Meal Kit Delivery: this type of business delivers pre-made meal kits.
  • Grocery Delivery: this service delivers grocery orders, and may or may not include personal shopping.
  • Veggie Box Delivery : this type of service delivers boxes of vegetables and other produce, either as part of a CSA or another type of program.

In addition to explaining the type of food delivery business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, total number of meals or orders delivered, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the food delivery industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the food delivery industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your food delivery business plan:

  • How big is the food delivery industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your food delivery business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your food delivery business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: working professionals, university students, families and retirees.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of food delivery business you operate. Clearly, working professionals would respond to different marketing promotions than retirees, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most food delivery businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

Finish Your Food Delivery Business Plan in 1 Day!

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other food delivery businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes grocery stores and restaurants. You need to mention such competition as well.

With regards to direct competition, you want to describe the other food delivery businesses with which you compete. Most likely, your direct competitors will be food delivery businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What types of food do they deliver?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide better food delivery services?
  • Will you offer features or services that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a food delivery business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of food delivery company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to food delivery, will you provide personal shopping services or any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your food delivery company. Document your location and mention how the location will impact your success. For example, is your food delivery business located in a busy retail district, restaurant district, etc. Discuss how your location might be the ideal location for your operations.

Promotions : The final part of your food delivery marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your food delivery business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your food delivery business, including processing orders, delivering orders, marketing, and maintaining fleet vehicles.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to deliver your 1,000th meal, or when you hope to reach $X in revenue. It could also be when you expect to expand your food delivery business to a new city.  

Management Team

To demonstrate your food delivery business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing food delivery businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing food delivery businesses or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

food delivery sales growth

In developing your income statement, you need to devise assumptions. For example, will you deliver 100 meals per day or per week? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your food delivery business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a food delivery business:

  • Location build-out (if applicable) including design fees, construction, etc.
  • Cost of equipment and supplies, including company vehicles
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

food delivery business costs

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your company vehicle lease or timetables for delivery days you are working on.  

Putting together a business plan for your food delivery is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the food delivery industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful food delivery business.  

Food Delivery Business Plan FAQs

What is the easiest way to complete my food delivery business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Food Delivery Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of food delivery business you are operating and the status; for example, are you a startup, do you have a food delivery business that you would like to grow, or are you operating a chain of food delivery businesses?

Don’t you wish there was a faster, easier way to finish your Food Delivery business plan?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan advisors can give you a winning business plan.

Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide For Small Businesses

Sample Goods Delivery Service Business Plan

Courier delivery company business plan pdf sample.

Goods delivery business is a business that deals with delivering goods or products ordered by the customers to their homes. This business is becoming popular by the day and as such demands for their services has increased greatly.

In this article, I will be presenting to you a simple goods delivery business plan sample that can be used as a sample for starting the business.

Here is a sample business plan for starting a home or courier delivery business.

BUSINESS NAME: MARVO Ventures

Executive Summary

Our Product and Services

Vision Statement

Mission Statement

Business Structure

  • Market Analysis

Target Market

  • Financial Plan

Competitive Advantage

MARVO Ventures is a goods delivery business that has fulfilled all the legal requirements for starting a business in New York, United State of America. The business will do all in its ability to fulfill its entire obligation and provide the best service for its customers.

Paul John will be both the owner and the CEO of the business which will be located in New York in the United State of America. He has contributed a total of $200,000 from his savings and sales of some of his properties. Plans are underway to secure a loan worth $200,000 from his bank to complete the startup fund which is $400,000

MARVO Ventures are into the goods delivery business to provide its customers with the best delivery service ever. Many don’t have the time to shop, while so many could shop online and find it hard to pick up. Our main work is to help pick up goods from the store, market, shopping mall and deliver them to our clients. For fast delivery, we would explore various means for our delivery based on the distance and quantity of the goods to be delivered.

Our vision in the goods delivery business is to become the best delivering agency and attain the maximum height as a business empire.

Our mission is to build a business where our customers will be convinced and completely assured that their products are secured with us no matter how much or how little the value of the product is. We are also looking forward to building a market-friendly business where our cost of service will not be overly expensive.

Because our goods delivery service will cover a very wide area and because the security of the properties of our client is also important we will be taking seriously how we set up our business structure. For efficiency and fast delivery, our recruitment service will be targeting the under listed:

  • Manager(CEO and Owner)
  • Sales and Marketing agents
  • Customer Service Personnel(5)
  • Delivery men ( 2 Tricycle, 5 Motorcycle, 5 Bicycle)
  • Security Officer (2)

Market Analysis Market Trend

It’s been observed that successful delivery services are those that guarantee the security of the goods of their customers no matter how much they charge them. Another trend in the market is those that deliver goods early and fast earn more customers. And to stay relevant to the charges of a goods delivery business must not be expensive.

We have a wide range of market and below are some of the identified target markets:

  • Food sellers

Sales and Marketing Strategy

The marketing factor of a business defines how successful and how relevant the business will be, and as such we will be making sure to pull the best shot. We would be recruiting the best sales and marketing manager around.

  • We will be making use of introductory letters and fliers to inform the public about our business.
  • Plans are in place to also market our product using the available media outlets like the Television, the Radio, newspapers, and magazines. This will help attract contracts .
  • We will also be using the internet to inform people living in New York about our services, social media like Facebook, Twitter and Instagram will be extensively used.
  • Billboard and poster featuring our services will also be used.

Financial Plan Source of Startup Capital

Paul John has been involved in many business setting and already he has more than pre-knowledge about how to start a business. He has been able to gather a total of $200,000 from his savings and sales of some of his properties, the remaining $200,000 will be sourced from a bank loan, to complete the startup fund amounting to $400,000

Although we are new in the business, we would be seeing this as an advantage. We have learned about the best way to and not to operate our business. We have seen and learned how to survive. All this will help our business to survive better.

Above is a simple and standard Goods delivery business plan sample which bears the name MARVO Ventures. This business as highlighted earlier will be owned by Paul John and will be operating in New York, United State. The owner has made plans to provide the Startup fund.

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Delivering Goods to Customers: How to Get It Right Every Time

In this post, we cover five things you need to do to start delivering goods to customers. You will learn how to perfect the process from start to finish.

A dotted line representing a route with completed delivery stops along the way.

Local businesses have a massive opportunity to increase their sales by offering local delivery directly to their customers. In fact, plenty realized this during the initial COVID-19 lockdowns, when they had to offer direct-to-consumer delivery to simply stay afloat.

But even as the lockdowns loosened, many of these businesses chose to keep offering local delivery. Their new service had been a hit amongst new customers and loyal customers.

But how do you offer delivery services to your customers without taking on unnecessary costs, risks, and challenges?

To figure that out, we’ve spoken to all kinds of businesses — from bakeries to breweries to retailers and eCommerce companies without a storefront. They’ve all successfully started delivering goods to their customers from scratch.

We’ve also run two different surveys. One with customers who regularly receive packages, asking them what makes a great delivery experience . Another to figure out how a bad customer experience affects a company’s online orders.

And that’s what we cover in this post. We’re going to discuss 5 things you need to do to start delivering goods to customers (and how to get it right).

This includes:

  • Hiring and training delivery drivers
  • Creating and optimizing delivery routes
  • Monitoring routes and providing real-time delivery updates
  • Collecting proof of delivery
  • Giving your delivery drivers the tools they need to succeed

If you’re ready to see how Circuit can help you give affordable and quick delivery services, start your free trial today .

A quick note: For this article, we’re focusing on small businesses and midsize businesses who want to add local delivery to increase sales and give good customer service. If you’re looking to learn more about courier services, you can read our posts on the best courier management software and how to start a courier service .

1. Hire and train your delivery drivers

If you already have your staff/drivers and are looking on how to get your goods to your customers quickly, securely, and efficiently. skip ahead to the next section.

Hire and Train Your Delivery Drivers

Your delivery drivers are critical to the success of your delivery business. Without quality delivery drivers who reflect the values of your business, you run the risk of late deliveries and damaged parcels. And, according to our survey, 38% of customers agreed that getting their package in good condition was the most important thing to them .

Whether your existing staff is going to start making deliveries or you’re hiring new delivery drivers from job sites like Indeed.com , it’s important that you properly train your drivers to act and think like a professional courier.

( A quick head’s up : We aren’t going to give a full breakdown on hiring delivery drivers in this article, because there’s a lot to discuss. But if you’re at the hiring stage of growing your delivery business, you can read our article on how to hire delivery drivers , where we cover how to write and post job ads and more.)

To help explain what sets a professional driver apart from a regular driver, we interviewed Lisa Davis-Isaacs , a delivery manager at Hermes . She gave us a checklist that businesses can use to set up their new drivers for success.

Lisa broke delivery driver training down into four broad categories:

  • Customer service training
  • Software training
  • Process and professionalism training
  • Health and safety training

Out of those four categories, Lisa said she spends the most time training new drivers on #3 — process and professionalism.

“Training new hires to act and think like professional couriers is how I spend most of my time with trainees,” Lisa says. “Professional drivers don’t drive like everyone else. They don’t just get in the car and follow the GPS until they arrive at the destination. There’s much more to it than that.”

And in the world of delivery, even the smallest mistakes can be costly. Delivery drivers are often making dozens (perhaps even a hundred or more) of stops a day.

Let’s say your new hire isn’t the best at navigating residential neighborhoods (where most of your customer orders go) and so he’s added an average of two minutes to each stop.

Two minutes may not seem like a lot, but if that driver is making 100 stops a day that means they’re now spending an extra three hours on completing their route. That means increased labor costs and fuel costs. Plus, your customer now has to wait longer for their order.

Circuit for Teams is a simple software for optimizing routes with multiple drivers. Click here to start your free 14-day trial.

If you’d like to learn more about how you can use Lisa’s tips and tricks to improve your drivers’ speed and efficiency, you can read the interview we had with her . You can also keep reading to see how giving your drivers the right tools — including a route optimized for speed — goes a long way in improving their performance and your customers’ satisfaction.

2. Create and optimize your delivery routes

Create and Optimize Your Delivery Routes

The cornerstone of a successful delivery business is the route . Without a route optimized for speed and efficiency, two things will occur:

1. You’ll spend more money on each delivery than necessary, which affects your margins.

The longer your driver spends on the road, the higher your labor and fuel costs. Plus, the greater the wear and tear put on a company vehicle.

2. Your customers will be unsatisfied with your delivery service.

40.8% of customers we surveyed agreed that getting their delivery on time was the most important thing to them. And a bad route plan means late deliveries.

That’s why we made route optimization the cornerstone of Circuit for Teams .

You can add addresses to Circuit in two ways: manually on our web app or mobile app, or by uploading a spreadsheet list. Once your addresses are added, you can customize your route as you need. This means setting priority stops and time windows for different deliveries.

When adding an address to a route, you can choose whether it needs to be given Normal or ASAP priority

  • A priority stop is when you want to set a specific stop as top priority . This way, our software knows to make sure your driver hits that stop first.
  • A time window is when a delivery needs to happen within a specific timeframe . This is a big win for companies who are delivering to businesses that may have set hours. By using our time windows feature, you can make sure all your deliveries happen during normal business hours.

After you’ve customized your route, you just need to let our software optimize it for speed.

Our algorithm does this by factoring in several variables, including distance, speed, and traffic patterns. On average, our route optimization software saves companies at least an hour a day in time spent planning and executing their deliveries .

Our route optimization software — in addition to being quick — is also accurate . This is of course critical for giving a great delivery experience.

Just over 30% of customers we surveyed agreed a delivery driver running late ruins their delivery experience.

Just over 30% of customers we surveyed agreed a delivery driver running late ruins their delivery experience. It’s easy to see why. No one likes waiting for a package that doesn’t come until an hour or two after the estimated time of arrival. No one likes wasting time.

An optimized route goes a long way in making sure your customer gets their goods on time.

But we know unexpected changes happen — and so do customers. What matters more is that those changes are communicated to your customer . This is what we cover next.

3. Monitor the routes in progress and send out delivery updates

Monitor the Routes in Progress and Send out Delivery Updates

After you’ve optimized your routes and assigned them to your delivery drivers, it’s time to monitor the routes that are in progress. You can do this on the Circuit web app, which gives you near real-time updates on where your drivers are in the context of their route.

This means our route monitoring feature just doesn’t tell you the location of your driver, but also which stop they’ve just completed, where they’re going next, plus an updated ETA.

This is for when customers call to ask about the status of their order. But you can also use Circuit to send out automatic delivery updates to your customers by SMS, email, or both. (Note: you can now customize these messages as you need .)

Your customers get an alert when your driver starts the route, giving them an estimated time of arrival (ETA) based on the optimized route. And they’re also given a link to a dashboard that’s updated throughout the day that tells them how long until their delivery arrives.

Plus, as your driver gets close to completing their stop, your customer receives a final update with a new ETA. This sets the expectation. No more ruined delivery experiences.

4. Collect proof of delivery

You’ll want a way of confirming that your customer’s goods were delivered on time and at the right location. That’s where proof of delivery comes in. Proof of delivery (POD) gives everyone — drivers, managers, and customers — peace of mind about the delivery.

Proof of delivery

When you use Circuit, you can collect POD in two ways.

1. Photographic capture

Most of us are familiar with this method. It’s what Amazon delivery drivers often do when they drop off your orders outside your door. And when you use Circuit for your deliveries, you can use the same feature.

Your driver can snap a photo with their smartphone of where they left the package, and load it into their Circuit mobile app. A copy of the POD gets sent to the customer’s email, and is also available for future reference in your account.

2. Customer signature

Your driver can collect a customer’s signature on their smartphone. The signature is stored, and a copy is sent to the customer’s email.

5. Give your drivers the tools they need to succeed

Give Your Drivers the Tools they Need to Succeed

To help your delivery drivers be the best courier they can be, you want to give them the right tools to succeed. You can do this by simplifying their job, and letting them focus on making their deliveries quickly, professionally, and in a customer-friendly manner.

You may need to think about:

  • Which type of vehicle do they need? Can they use their own car?
  • Which devices (hardware) do they need to do their job?
  • Which software and apps can help them do their job?

For example, OK! Kombucha started out as a beverage wholesaler, but they switched to a direct-to-consumer model overnight. Initially, the two business owners were making all of their customers’ deliveries. But as their order list grew, they needed to hire more drivers.

OK Kombucha

At the time, the owners also knew they didn’t have a system in place that would make it easy to train new recruits up to their standards.

Before OK! Kombucha started using Circuit, it took them about 7 minutes to complete a delivery (from the moment they parked at their customer’s address to the moment they dropped the package off and left). This is because they were using multiple apps to complete a delivery — Google Maps , Shopify (to get the customer information), and text messages and WhatsApp to send out delivery confirmation.

When they started using Circuit, OK! Kombucha was able to reduce their average time per stop down to 2 minutes. And by saving 5 minutes on every stop, they ended up saving 12.5 hours a week in labor costs . But they also developed a trainable system that made them feel comfortable in hiring delivery drivers and growing their business.

When you use Circuit to manage your delivery drivers, your drivers get access to a user-friendly mobile app. The app works with both iOS and Android devices, and with all popular navigation apps like Google Maps and Waze. This means your drivers can use their own smartphones , without you having to buy any special hardware.

And all your driver has to do is download the Circuit driver app onto their phone, download the list of addresses you’ve prepared for them, and click “Start Route.” And when they’ve completed their stop, they just click “End Stop” and Circuit will direct them to the next one.

Next steps: Delivering goods to your customers with circuit

Delivering goods directly to your customers makes good business sense. We’re living in the world of Amazon Prime, FedEx, and next-day delivery. Customers’ needs have greatly changed over the years — now customers want the convenience of getting their goods delivered directly to their front door.

But you need to make sure you can handle the delivery of goods while providing excellent customer satisfaction without hurting your bottom line.

Using Circuit to manage your company’s deliveries is easy — and it’s low cost. You will be able to meet (and exceed ) customer expectations. This means:

  • Fast deliveries
  • Accurate delivery times
  • Real-time updates in any delays
  • Proof that deliveries were made

If you’re ready to see how easy it is to make great deliveries with Circuit, start your free trial today .

About the author

goods delivery business plan

David is a content writer based out of Phoenix, Arizona. He has written for SaaS and e-commerce companies, as well as several mattress blogs. His work on sleep health has been featured on Today.com and Yahoo! Lifestyle.

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  • Business Templates
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FREE 9+ Delivery Service Business Plan Samples [ Food, Home, Partner ]

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One of the most popular form of delivery or courier service back in the day was through our local post delivered by the mailman. But of course bigger industry players has been around for years and is known worldwide such as FEDEX, DHL and UPS. Yet presently, at the height of the internet, with the increase of online shopping more and more delivery service players have started popping up to benefit from the demand in the market. And it has gain its full momentum during the height of the pandemic were people from around the globe who are unable to go out had no choice but to turn to delivery service. Also, to keep up, almost every business has turned to selling online, so the increase in demand for delivery services is distinctive. So, whether you’re starting a business dealing in same-day delivery, or if your customers are in another area of the delivery industry, you may need a delivery service business plan. Read more about this in our article below and scroll down as well and check out our free delivery service business plan samples to help you create one.

Delivery Service Business Plan

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The world of courier and delivery service is  fast-paced and competitive. It has been dominated by bigger international players over the years, but as more and more people are looking for other cheaper ways to move goods, newer delivery service companies has been slowly emerging. Delivery services may also have various scope of work , like focusing on local deliveries within cities, nationwide or if their capital permits venturing internationally. A lot of things must be considered once you decide to open up a delivery or courier service company. With that being said, a business plan for delivery service companies is essential for success. This document will help you go through the different factors that will affect your delivery service company, how you can work through them and eventually moving forward to successfully running one.

Small and medium scale businesses has been venturing into the delivery service industry therefore the need for delivery businesses that would ensure that customers of small, medium and even large scale businesses got what they ordered for, regardless of where they lived. As you begin with your business plan, you must consider first what areas you want to focus on. Since the delivery service as a wide scope of services, perhaps do you plan on focusing your delivery service on grocery and food meals only? Or do you want to operate in local areas only? Whatever your choice may be, make sure you think this through thoroughly. To start, the following factors will guide you about what to work on when you are preparing a delivery service business plan.

You will need to understand and identify how the delivery service industry has been faring over the years and how opening or expanding your business will contribute to the current demand, and what sets it apart from other industry players.

Summarize the key points of your delivery service company in your executive summary .

Outline your company’s history/background, your team and the services you intend to offer or are currently offering. Alongside with your company’s mission statement which will describes the organization’s purpose and its overall intention. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders.

Even seasoned delivery service companies still need to extensively market their services. As long there is the threat of other companies, your company will still need an advertising and marketing plan . This plans would consist of various marketing strategies that will increase your client base, help reach a wider clientele and retain old ones. Also securing tie ups with other online businesses is one of the best ways to guarantee a steady flow of income.

Define who will be part of your overall management, their job responsibilities and roles in the company. You will also need to write up a the operational process of running your delivery service. Include any equipment to be used, intended number of employees and the business structure.

Identifying your target market will help maximize how you are to shape your operational and marketing plans. By doing market research , you will begin to understand who your clients are, where to find them and their needs.

As this is one of the most important section of the business plan, especially if you need to attract investors, this should include an overview of your start-up costs, an  income statement , projected  cash flow , a  balance sheet  and a break-even analysis.

Taking advantage of the rise in e-commerce, the delivery service business has presently become a fundamental part of the online business industry. Both internationally and locally. As long as you have the capital to start your delivery service and the eagerness to pursue this venture, then yes it is good choice.

Adopting a delivery services has a number of benefits to a business such as convenience for your clients to receive your products anytime or anywhere, affordability, reach a more wider clientele, gives clients more option and many more.

This is the is the process of the increasing integration of markets in the world economy. The world in which has become increasingly interconnected as a result of massively increased trade and cultural exchange.

For the past decade, globalization has been on the steady rise more so now thanks to the ecommerce sector. So, this is one of the best time to start or expand your delivery service company. A well-crafted delivery service business plan will ensure that your company will stay on the right track, and help open up to better opportunities.

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Food Delivery Business Plan

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Are you planning to venture into a food delivery business? Well, there is no better time than now. In today’s world, where people order food in a few clicks, it outgrows the number of people who prefer wine-and-dine.

According to Forbes , the food industry market will be $200 billion strong by 2025. In the wake of the current pandemic, the online food delivery market has seen exponential growth and insane potential revenue capture across the globe.

Need a food delivery business plan? We’re here to help!

To start a food delivery business , the first thing you will need is a business plan.

A business plan bridges the gap between your thoughts, assumptions, expectations, and actual market, competition, and customer expectations. Determining financial needs, documenting them alongside a marketing plan, and building your revenue model, all of this become easier with a winning business plan.

Before you start writing your business plan for your new food delivery business, spend as much time as you can reading through some examples of services-related business plans .

Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample food delivery business plan for you to get a good idea about how perfect a food delivery business plan should look and what details you will need to include in your stunning business plan.

Food Delivery Business Plan Outline

This is the standard food delivery business plan outline, which will cover all important sections that you should include in your business plan.

  • Business Overview
  • Our vision and mission statement
  • 3 Year profit forecast
  • Registered name and corporate structure
  • Company Location
  • Company Resources
  • The Financing
  • Startup cost
  • Funding Required
  • Products and services
  • The Order Process For Both Sides
  • Regulatory Requirements
  • On-Demand Delivery Market
  • The United States Market
  • SWOT Analysis
  • Threats Mitigation
  • Post-Launch
  • Average Salary of Employees
  • Important Assumptions
  • Brake-even Analysis
  • Profit Yearly
  • Gross Margin Yearly
  • Projected Cash Flow
  • Projected Balance Sheet
  • Business Ratios

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goods delivery business plan

After  getting started with upmetrics , you can copy this food delivery business plan example into your business plan and modify the required information and download your food delivery business plan pdf and doc file. It’s the fastest and easiest way to start writing your business plan.

How to write a food delivery business plan?

With so many things on the plate, the start point of the business plan may look blurry. You may want to hire a business plan writer, but remember that no person knows better about your business than yourself!

Using this food delivery business plan template, you don’t have to rely on an outsourced writer to write YOUR business plan. Also, you don’t have to put in immense effort in drafting the ideal outline.

What to include in a food delivery business plan?

Writing a business often seems overwhelming. However, here are a few tips that will help you outline your business plan.

  • A business plan should typically have an executive summary – With this, you can have a primary understanding of your target group, business outline, and other administrative summaries.
  • You can include a market analysis section that updates you with the latest statistics and trends in the on-demand delivery market.
  • SWOT analysis is perhaps the most important section you can include to mitigate threats in the market, grab potential opportunities and outline the marketing and sales plan.
  • Since the food-delivery business revolves around a delivery personnel network, make sure you have this section included in your plan. You could also add the restaurant partners and their set commission/fees.
  • It all boils down to what and how are you going to invest. Thus, documenting your financial strategies, having a break-even analysis, and projecting cash flow is highly crucial.

The Quickest Way to turn a Business Idea into a Business Plan

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Download a sample food delivery business plan

Need help writing your business plan from scratch? Here you go;  download our free food delivery business plan pdf  to start.

It’s a modern business plan template specifically designed for your food delivery business. Use the example business plan as a guide for writing your own.

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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GOOD DELIVERY SERVICE BUSINESS PLAN

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Food Delivery Business Plan

Professional food delivery business plan from ogscapital.

Our food delivery service business plans have helped 90 clients attract more than $73m in financing

OGScapital knows the secret in preparing a business plan for food delivery startup that will raise the money you need.

Results-driven solutions

Your food delivery service business plan will comply with all investor requirements. Our dedicated team will emphasize your business idea’s unique advantages and attractiveness, highlighting the market potential, investment returns, and competitiveness of your value proposition.

Strategic advice

We do more than structure your inputs in a professional way. We also take our internal knowledge and market research into account. We will challenge your business idea, adding best practices and providing guidance that will make your ideas more attractive to investors.

Experienced team

All of our experts are MBA fellows from TOP10 schools. Together, we can boast wide-ranging experience working in senior positions in top investment banks, consulting companies like PWC, Deloitte, UBS, and Morgan Stanley and serving Fortune 1000 clients.

High-quality market research

Your food delivery business plan will include market analysis and research from globally recognized research firms including IBISworld, Datamonitor, MarketLine, Statista, etc. In addition we are using our network of industry experts and opinion leaders.

Full customization

Each document is prepared from scratch, with rich and eye-catching design that utilizes graphics, tables, pie charts and illustrations. No templates and no ready-made solutions. Three MBA consultants will work on your delivery food business plan.

Fundraising

OGScapital connects you with our extensive and global network of investors. Our network includes different profile of investors, such as venture capitalists, private equity funds, angel investors, banks/private lenders and international financial institutions.

Key types of food delivery business plans

OGScapital has huge experience in delivering add value to various food delivery businesses

Organized Food Delivery

Local food delivery, diet food delivery, health food delivery, our solution.

OGS with help you meet your goals by creating a food delivery service business plan that will comply fully with all investor and government body (licensing) requirements.

Specifications:

Users: Family & Friends Seed Funders, Angel Investors and Venture Capitalists, Government Bodies and Private Equity Funds

  • Size: 40-50 pages
  • Timeframe: 12 days
  • Graphic design: included
  • Unlimited revisions: included
  • Assigned team: 3 senior experts with a project lead

Rush Delivery Service: Available

Document contents:

  • Executive Summary
  • Competitive Analysis
  • Business Model
  • Mission/Goals
  • Overview of food delivery company
  • SWOT Analysis
  • Marketing Mix
  • Market Analysis
  • Market Forecast
  • Exit Strategy
  • Business/Operating Strategy
  • 5 Forces Analysis
  • Marketing Strategy
  • Use of Proceeds

Our investor-ready food delivery business plans are designed by our team of graphic designers.

Our fees are highly competitive and entirely reasonable, scaling up or down according to task complexity

Content varies depending on the client’s needs. We know that making a food delivery business plan for investorsis not a one-size-fits-all process. All documents, though, include the following key sections: market analysis, business model description, operational strategy, goals, financial model, etc

We can guarantee that the delivery food business plan we prepare for you will comply fully with investor/lender requirements. However, we cannot take responsibility for the success of your fundraising efforts—there are simply too many factors that we cannot control (e.g., your credit score, relevant experience, etc.)

OGScapital will work closely with you and provide guidance throughout the process.

Your food delivery service business plan in 4 easy steps

Fill out our online form

We will begin writing a food delivery business plan for investors and issue a draft within 10-15 days.

We consider your comments, revise as necessary, and issue the final food delivery​ business plan.

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Food delivery services are highly popular these days. More and more entrepreneurs are stepping foot into this venture because of its high profitability. In most cases, food delivery service business plan have been incredibly successful, proving that this venture is lucrative.

What’s most impressive about these businesses is that you don’t need a big investment to get things running. The food delivery business model is here to stay, and it would be best for aspiring entrepreneurs to dip their feet in it while it is still lucrative.

Types of Food Delivery Businesses

You can choose from a vast range of food delivery businesses these days. Most, if not all of them, yield great profits. Let us look at the different types of online delivery food business plan  and discuss what makes them stand out.

The organized food delivery model is incredibly safe for those who don’t want to take risks. The procedure is quite structured and consistent, ensuring that entrepreneurs have bonded support when it comes to supply and most elements of their delivery food business plan are under their control.

As the name implies, the local food delivery service business plan model allows owners to stick to supplying orders within their vicinity or home area. Having an online food delivery service business plan for your locality can yield some excellent results as long as you plan it thoroughly. One of the best advantages of this food delivery business type is that you have more autonomy and less competition. Furthermore, you can maintain a consistent mode of communication with your customers, which could help you amend your services if needed.

An incredible amount of people are opting for diet food instead of fast food or junk foods. Therefore, it only makes sense to provide diet conscious people with sufficient options to help them get their daily meals with ease. More and more individuals are making fitness a priority, and they are serious about it. Some individuals even track their salt, sugar, and overall calorie intake.

With such a high demand for diet food, it only makes sense to start a diet food delivery service business plan as its profitability would be great. What’s most impressive about this type of food delivery service business plan is that you don’t have to go above and beyond to start it. Diet, food delivery models are quite similar to fast food ones, ensuring that you can start your entrepreneurial journey within months or even weeks with the right planning.

Health food delivery service plans are quite similar to diet food delivery services. However, there are some minor differences. In this specific delivery food business  model, the entrepreneur should focus on common food demands that most customers are making. It requires extensive research of the market, followed by acquiring the items the customers want. It may prove to be a tall task, but it will be worth it if you execute your plan the right way.

Offering audiences products that are not readily available in the market could help you establish your business’ name and increase return on investments by tenfold.

Marketing Plan for Food Delivery Businesses

There have been drastic changes in the food industry over the past decade. Marketing, technology, social norms, and several other things transformed food delivery business marketing in multiple ways. As more restaurants come to the forefront, marketing your food delivery service is more important than ever. Let us discuss some tried and tested tips that could help you advertise your delivery food business plan successfully.

Keep Improving Your Service Quality

Providing high-quality service is one of the best ways to market your delivery food business plan . After all, what better way to impress your customers and spread word of mouth than by improving your service quality?  Encourage the riders to reach the destination before time and ask your chefs to pay special attention to each meal they prepare. It would also help if you considered using the highest quality ingredients to leave a lasting impression on your customers.

Prioritize Digital Marketing

Almost every food delivery business plan includes digital marketing. You cannot reach a wide audience without marketing yourself online, especially considering most, if not your entire audience is there. If you look at all of the successful food delivery service business plans , you will notice they have a well-functioning website to receive orders. These websites are incredibly convenient for users and the delivery food business plan and minimize the time and hassle to select and order foods.

It would help if you also considered adding social media marketing in your advertising efforts as you can promote your food delivery brand in several creative ways.

Develop a Mobile Application

Every food delivery service has a mobile application to offer added convenience to customers. Not only will the app simplify the ordering and delivery process, but it will also act as an effective marketing tool. Providing people the option to order their favorite food with a simple swipe will encourage more individuals to download your app, increasing your business’s profitability.

Besides utilizing the tips mentioned above, you can also implement the following marketing techniques:

  • Collaborate with influencers and food bloggers
  • Offer discounts and deals
  • Reward loyal customers
  • Participate in food-related events

Business Financial Plan for Food Kit Delivery

Food delivery business plans can vary depending on the nature of your operations. However, most plans share some similarities. The first thing every aspiring entrepreneur should do is select a niche. Whether it is an e- delivery food business plan or a home food delivery service business plan , here are the basic elements that you or a professional delivery food business plan writer will need to incorporate.

  • Overview of the industry
  • Summarizing the business
  • Services and products
  • Vision and mission statements
  • Responsibilities and roles
  • SWOT analysis
  • Establishing the target market
  • Analysis of the market
  • Startup expenditure
  • Marketing and sales strategy
  • Sales forecast
  • Budget (startup expenditure)
  • Strategy for expansion and sustainability

Starting a food delivery service business plan may seem straightforward, but creating a delivery food business plan may be complicated. It would be best to let a professional service create your food delivery service business plan pdf as they know all the intricacies to add in them. At OGS Capital, we can develop a professional, well-thought-out delivery food business plan for you, ensuring that you can get your entrepreneurial journey up and running in no time.

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Logistic/Goods Delivery Business Plan in Nigeria Download

You can now download our complete business plan to start your logistics/goods delivery with bikes in Nigeria. This business plans contains all necessary section of an acceptable business plan like the financial projections, cashflow statement and SWOT Analysis.

In Nigeria, one of the much needed business is goods delivery service and getting the sample or complete business plan for goods delivery business plan is one of the best thing to do. You can use the business plan for NIRSAL Loan application, BOI, BOA and other commercial banks.

Table of content

1.1 company description

1.2 service description

1.3 our vision statement

1.4 our mission statement

1.5 our business structure

1.6 business structure/employees

2.1 market overview

2.2 market trends

2.3 our target market

2.4 our competitive advantage

3.1 swot analysis

Ii.. Weakness

Iii. Opportunities

Iv. Threats

4.1 sales and market strategy

4.2 sources of income

4.3 sales/imcome projections

4.4 marketing strategy and sales strategy

4.5 pricing strategy

4.6 branding

4.7 sales strategy

5.1 operation plan

6.1 financial projections

6.8 three years projected income statement (profit & loss)

6.9 three years projected cashflow statement

Expansion plan

Below is the downloadable sample of logistics/goods delivery business plan

HED logistic is an indigenous courier delivery company in Nigeria. The company came into existence after the identification of a courier delivery logistics opportunity in Nigeria. HED logistic primarily focuses on delivering parcels for people across Nigeria including home delivery. The company operates in Lagos and Kaduna State.

We intend to cater to both corporate and domestic clients, and will strive to meet all the demands of our customers.

Our goods delivery business has been established not only to generate revenue and make profit but also to compete favorably with other goods delivery businesses in Nigeria. In order to compete with our competitors, we have several competitive advantage strategies at hand to ensure that we remain proactive and achieve our intended goals and objectives.

We are willing to go the extra mile in ensuring that we invest in the best and experienced hands to help bring our business to the status that is in line with our goals and objectives. We have laid down business structures that will enable us source for and get the best professionals.

Our delivery drivers and dispatchers have been trained on how to attend to customers and what to do if a client is proving difficult. We have several strategies laid down so that we are not thrown back when there is an obstacle but are prepared for it.

Our customer care executives have been trained to be highly perceptive to the wants and needs of our customers, and also remain updated as regards the delivery industry so as to make informed comments to our customers on behalf of the company.

The delivery business industry is a huge one and not one where demand is likely to die anytime soon, and so this is a business that would continue to boom for a long time, and we are well positioned to tap into this huge market.

We intend to make sure our employees work in a conducive environment and that they earn the best pay as can be gotten in similar start-ups. Also, we intend to ensure that our employees get the best welfare packages that can be obtained in the industry this is so they could remain motivated.

1.2 SERVICE DESCRIPTION

The core of HED business operation is focused on goods delivery and logistics. Our clients is well defined and we clearly understand their expectations having worked in the industry for some time. On full commencement of our business operation, anyone who want to send parcel from one person to another, digital marketers who had to do home delivery to their customers, offices that has to send parcel out to cleints.

HED intends to deliver all kinds of goods to our various customers with the exception of certain goods that are not legally permissible under the laws of Nigeria.

The goods delivery business is not a capital intensive business and can be started on any budget that the entrepreneur wishes for. However, to ensure that the business grows and sustains itself, we intend to offer other services in addition to our core service – goods delivery. These other services will boost the bottom line of the business and cause us to achieve our intended sales projections on time.

Some of the services we intend to offer are:

  • Delivery of different types of goods for our various customers
  • Consultancy services

1.3 OUR VISION STATEMENT

Our vision at HED is to be the best and only preferred goods delivery business in the Nigeria and in the amongst the top three goods delivery business in the  country by 2030.

1.4 OUR MISSION STATEMENT

In order to achieve being the best and preferred goods delivery business, we intend to perfect our business structure and also put several modalities in place to ensure that we achieve our goals and objectives.  

1.5 OUR BUSINESS STRUCTURE

At HED logistic we know how important starting off on the right foot is as we believe, laying the right foundation at the beginning would enable us easily achieve our set goals and target. This is why we ensured that we got the right hands that will enable us achieve our set goals.

Our employees are professionals who understand the business thoroughly and know what it takes to take us to the height we intend to achieve. All our employees are all assigned to the right available positions and are allowed the freedom to be able to draft strategies and implements plans that would see the company achieve its vision. Our employees are well paid and have one of the best salary structures in the goods delivery business industry.

Because this is a business that deals constantly with customers, our employees are highly trained in customer care and are able to provide excellent customer care to all our customers. Knowing our important it is for our employees to remain satisfied and productive at work, we have ensured that they work in a conducive environment and that they have good welfare packages.

1.6 BUSINESS STRUCTURE/EMPLOYEES

  • MANAGING DIRECTOR

How to Download Complete Logistics/goods delivery Business Plan In Nigeria

The complete business plan is N5000 (Five thousand naira) and will be sent to your email address immediately after payment into the account details below:

For you to download the complete business plan straight to your email,kindly Click the>> DOWNLOAD for immediate response.

You’ll pay the sum of #5000

BANK:  UBA ACCOUNT NAME:  AJETUNMOBI OLANIYI A ACCOUNT NUMBER:  2089760594

Immediately after making the payment, you will need to send your email address and the name of the business plan you want to us through 08133717775 and we will send you the business plan immediately.

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  5. What a great order!! #businessowner #smallbusiness #frozencustard

COMMENTS

  1. Delivery Service Business Plan Template & Guide [Updated 2024]

    M&A STRATEGIC PLANNING Business Analytics Business Plan Consulting Healthcare Advisory Impact Advisory Products & Programs Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their delivery service companies.

  2. Goods Delivery Business Plan [Sample Template]

    Executive Summary Quick-time goods delivery Inc is a business that has been established in Louisville - Kentucky and is reputed to be amongst the top three leading delivery brands in the United States of America by the year 2030. We intend to cater to both corporate and domestic clients, and will strive to meet all the demands of our customers.

  3. How to Create a Business Plan for Your Delivery Service

    A delivery service business plan should consist of key elements like market analysis, pricing strategies, and marketing plans. Also, you need to develop a strong brand identity and reputation for reliable and efficient delivery services to compete in the market.

  4. Delivery Service Business Plan: Guide and FREE Template

    September 5, 2023 Did you know that the delivery service industry is expected to reach $658.3 billion by 2031? If you've been thinking about starting a small business like food delivery or grocery delivery, there has never been a better time. Customer demand is at an all-time high and startup costs are under $10,000 on average.

  5. 8+ SAMPLE Delivery Service Business Plan in PDF

    What Is a Delivery Service Business Plan? Different Types of Business Plans Benefits of a Business Plan Tips for Maximizing Delivery Services How to Write a Delivery Service Business Plan FAQs What are the costs involved in opening a delivery service? Who needs a business plan? Why should you have a delivery service business plan?

  6. How to Start a Delivery Business in 2022

    Search blog 15 minute read How to Start a Delivery Business in 2022 Demand for delivery services has remained high since COVID-19, making 2022 a great time to start your own delivery business. This guide explains how it's done. Demand for delivery services has grown in recent years.

  7. Delivery Service Business Plan Template (2024)

    Download Template Create a Business Plan The demand for delivery services is increasing today along with the surge in online shopping. If you are planning to launch a delivery service business or to grow one, you will need a plan. Need help writing a business plan for your delivery service business? You're at the right place.

  8. Delivery Services Business Plan Examples

    The Shipping Centre is a start-up full-service fax transmittal, shipping, and private P.O. Box company. Dry Cleaning Home Delivery Business Plan Columbia Cleaners is a start-up dry cleaning, laundry and alterations service business. They are offering a new service, home pickup and delivery of garments and items, instead of the traditional drop.

  9. 4 Key Things to Include in Your Delivery Service Business Plan

    When you're doing research on what to include in your delivery service plan, you're likely to come across websites offering free business plan templates; how-to guides for executive summaries, marketing analysis, and startup costs; and lists for what to add to your plan (often including things as simple as figuring out your business name!)

  10. How to Start a Delivery Service Business: An Expert's Guide

    Step 1: Define your niche Step 2: Build a delivery business plan Step 3: Develop a delivery process Step 4: Develop your delivery service business as a legal entity Step 5: Register for taxes, permits, and licenses Step 6: Open a business bank account and business credit card Step 7: Set up business accounting

  11. Grocery Delivery Service Business Plan [Sample Template for 2022]

    Industry Overview The Grocery stores industry, including grocery home delivery, and supermarkets, account for the largest share of food sales in the US. In 2013, grocery stores and grocery home delivery services accounted for 90 percent of the country's food and beverage sales, while supermarkets accounted for 95 percent of the total grocery sales.

  12. Food Delivery Business Plan Template (2024)

    Product Offering Dig In will provide food delivery services for the residents of San Diego. Residents who want the convenience of food delivered to their doorstep can download our app, find the establishment of their choice, and order whatever they're craving for.

  13. Food Delivery Business Plan Template

    Your food delivery business plan is a living document that should be updated annually as your company grows and changes. Sources of Funding for Food Delivery Businesses With regards to funding, the main sources of funding for a food delivery business are personal savings, credit cards, bank loans and angel investors.

  14. Sample Goods Delivery Service Business Plan

    Goods delivery business is a business that deals with delivering goods or products ordered by the customers to their homes. This business is becoming popular by the day and as such demands for their services has increased greatly.

  15. Delivering Goods to Customers: How to Get It Right Every Time

    We're going to discuss 5 things you need to do to start delivering goods to customers (and how to get it right). This includes: Hiring and training delivery drivers. Creating and optimizing delivery routes. Monitoring routes and providing real-time delivery updates. Collecting proof of delivery.

  16. How to Create a Business Plan for Your Delivery Service

    A delivery service business plan can also access startup capital, funding, partner, and round enlist employees. This is truth wether you are go a goods delivery or grocery delivery commercial or any other type of smaller business. If you have the question "How to start a delivery service business?" going in your mind, after keep reading ...

  17. FREE 9+ Delivery Service Business Plan Samples

    What Is a Delivery Service Business Plan? The world of courier and delivery service is fast-paced and competitive. It has been dominated by bigger international players over the years, but as more and more people are looking for other cheaper ways to move goods, newer delivery service companies has been slowly emerging.

  18. Goods Delivery Service Business Plan Template

    Goods Delivery Service Business Plan Template | PDF | Insurance | Limited Liability Company Goods Delivery Service Business Plan Template - Free download as PDF File (.pdf), Text File (.txt) or read online for free.

  19. Food Delivery Business Plan: Guide & Template (2024)

    We have created this sample food delivery business plan for you to get a good idea about how perfect a food delivery business plan should look and what details you will need to include in your stunning business plan. Food Delivery Business Plan Outline. This is the standard food delivery business plan outline, which will cover all important ...

  20. Goods Delivery Service Business Plan

    Goods Delivery Service Business Plan has more than a decade of experience pioneering and refining transportation and logistics solutions that are secure, flexible, and designed to globally ship any product large or small. We deliver complete logistics solutions so you can focus on innovations and growth.

  21. Food Delivery Service Business Plan [2024 Edition]

    Your food delivery service business plan in 4 easy steps. Step 1. Fill out our online form. Step 2. A senior expert will get in touch with you to discuss your needs. Step 3. We will begin writing a food delivery business plan for investors and issue a draft within 10-15 days. Step 4.

  22. Truckers Cutting Off Deliveries to NYC in Protest of Trump's $355

    Truckers have indicated they will soon cut off deliveries to New York City in protest of former president Donald Trump's civil fraud case, by the end of which he was ordered on Friday to pay $355 ...

  23. Logistic/Goods Delivery Business Plan in Nigeria Download

    How to Download Complete Logistics/goods delivery Business Plan In Nigeria. The complete business plan is N5000 (Five thousand naira) and will be sent to your email address immediately after payment into the account details below: For you to download the complete business plan straight to your email,kindly Click the>> DOWNLOAD for immediate ...

  24. Goods Delivery Business Plan

    Progressive delivery is highly recommended for your order. This additional service allows tracking the writing process of big orders as the paper will be sent to you for approval in parts/drafts* before the final deadline. What is more, it guarantees: 30 days of free revision; A top writer and the best editor; A personal order manager.