Northeastern University

Academic Catalog 2023-2024

International business, bsib.

The Bachelor of Science in International Business program is designed to prepare students to be successful managers in an evolving global economy. They develop the skills and knowledge needed to work across cultures and differing business practices, both virtually and face-to-face. Program curriculum examines how a global environment impacts a student's chosen concentration.

Knowledge about other cultures and practices is best learned on location and experientially. BSIB students are expected to complete at least one semester of study or cooperative education experience in a country other than where they grew up. Students will create an individual academic plan based upon their interest and career goals. Students are encouraged to become proficient in a second language.

Upon graduation, students are able to make an impact from day one at companies that are engaged in business internationally. Graduates can also work in their home country for a company that operates internationally as well as overseas on a foreign assignment.

The BSIB program can be completed in four or five years, depending on the program of study. During the optional fifth year, the program offers the opportunity to earn a Master of Science in International Management, a Master of Science in Finance, or a Master of Science in Accounting through the PlusOne option.  

Complete all courses listed below unless otherwise indicated. Also complete any corequisite labs, recitations, clinicals, or tools courses where specified and complete any additional courses needed beyond specific college and major requirements to satisfy graduation credit requirements.

Universitywide Requirements

All undergraduate students are required to complete the  Universitywide Requirements .

NUpath Requirements

All undergraduate students are required to complete the  NUpath Requirements .

NUpath requirements Differences and Diversity (DD), Natural and Designed World (ND), Ethical Reasoning (ER), Interpreting Culture (IC), and Formal and Quantitative Reasoning (FQ) are not explicitly satisfied by required courses in the business curriculum at this time. Students are responsible for satisfying these requirements, and if these are not fulfilled in required major courses, they should use general electives to do so.

BSIB students will be required to complete at least a one-semester overseas requirement. The one semester overseas can be fulfilled by a study abroad or overseas co-op.

Business Core 

 international business requirements, concentration.

Complete one of the following concentrations.  A second concentration is optional. Certain concentrations require additional prerequisites. Please consult your academic advisor to ensure you have met these requirements.

  • Accounting and Advisory Services
  • Brand Management
  • Business Analytics
  • Corporate Innovation 
  • Entrepreneurial Startups
  • Family Business
  • Healthcare Management and Consulting
  • Management Information Systems
  • Marketing Analytics
  • Social Innovation and Entrepreneurship
  • Supply Chain Management

General Education 

Business cooperative education.

Complete one cooperative education experience.

Business GPA Requirement

A minimum 2.000 GPA in business courses is required.

Program Requirement

128 total semester hours required

Sample Plan of Study

Four-year program: year three abroad with two co-ops.

Note:  Individual study plans will be created with an academic advisor and may vary based on the student's goals. The plan below is a sample only.

  • Additional courses may be required in place of open electives. Electives may be moved or used to fulfill language classes. Accounting and advisory services and accounting concentrations require  Managerial Accounting ( ACCT 2301 ) as a prerequisite. Supply chain management requires Supply Chain and Operations Management ( SCHM 2301 ) as a prerequisite. Management information systems requires Introduction to Information Systems and Digital Technologies ( MISM 2301 )  as a prerequisite.

Degree-earning exchange students must successfully complete their first two academic years at their home institution and must take part in an integration education experience before transferring to Northeastern University.  They are also expected to complete one U.S. domestic cooperative education experience as part of their degree requirements.  The total program of study must meet the BSIB degree requirements as listed in this catalog for D’Amore-McKim School of Business students. 

The BSIB program offers the opportunity to earn a Master of Science in International Management, a Master of Science in Finance, or a Master of Science in Accounting through the PlusOne option.  

NUpath requirements Differences and Diversity (DD), Natural and Designed World (ND), and Formal and Quantitative Reasoning (FQ) are not explicitly satisfied by required courses in the business curriculum at this time. Students are responsible for satisfying these requirements, and if these are not fulfilled in required major courses, they should use general electives to do so.

Complete one of the following concentrations. Certain concentrations require additional prerequisites. Please consult your academic advisor to ensure you have met these requirements.

Complete one cooperative education experience in the U.S.

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International business.

Technological advances have connected the world’s countries, societies, economies, and individuals in ways that were unimaginable not long ago.  What happens outside U.S. borders is of paramount concern to American businesses and citizens.  This major provides students with detailed knowledge about the global aspects of the U.S economy and specific, functional skills useful to a career in the global economy.

The requirements of this program, which has two tracks, are:

  • The Core Curriculum requirements and the BBA Degree Requirements
  • International Business 350 or 350S
  • International Business 378 (may fulfill the writing, independent inquiry, and global cultures flags)
  • ”Approved” means the experience has been reviewed and approved by the International Business Faculty Advisor or their designate and determined to be of sufficient academic and cultural value to satisfy the degree requirement.
  • Approval must be obtained prior to travel, and can be requested through the International Business Canvas Community.
  • Students are encouraged to look first at programs sponsored by UT Austin; other non-UT programs could be considered but may require additional research by the student to provide complete information on the International and Geographic Planner.
  • Six hours from the list of International Business elective courses in #6 below.
  • Twelve semester hours of coursework in a foreign language associated with the area studies used to fulfill requirement 4.a.4 below. A minimum of six of the 12 required hours must be at the upper-division level.
  • Nine semester hours of upper-division coursework focused on a specific geographic region.  Examples of acceptable fields of study are Latin American studies; Middle Eastern studies; Asian studies; Russian, East European, and Eurasian studies; and specific countries within western Europe (e.g., France, Spain, Germany and others) or other areas related to the student’s geographic region.  All area coursework must be approved by the international business faculty advisor. 
  • Twelve hours from the list of International Business elective courses in #6 below.
  • Additional elective coursework necessary to provide a total of at least 120 semester hours.
  • International Business 362 , Global Regulatory Strategy ,
  • Business, Government, and Society 374 , Global Political Economy  
  • Finance 376 / International Business 376 , International Finance ,
  • International Business 365 , Finance and Global Business , 
  • O M 367 / I B 367, ,
  • International Business 366 / Accounting 366C , International Accounting and Transfer Pricing ,
  • International Business 368 , Global Value Chains ,
  • International Business 372 , any topic,
  • International Business 340S , any topic.

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2023-2024 Undergraduate Catalog Sample Plan of Study for Major in International Business (B.A. or B.S.)

Sample plan of study.

The requirements below pertain to this Undergraduate Catalog year and are intended as a guide for academic planning. Students should consult with their academic advisor to discuss their individual plan of study.

Min. of 120 total credit hours required, including 42 senior level hours (200-300 level)

What You Need to Know About Becoming an International Business Major

An international business major learns how to apply business strategies across cultures.

Becoming an International Business Major

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International business majors should be drawn to other cultures and have an affinity for numbers.

"Money makes the world go round" is more than an idiom; it’s a relevant observation for an increasingly interconnected world. With the globalization of markets, students interested in business may consider majoring in international business. International business majors learn the business practices, cultures and politics of countries around the world to work in international trade, investment, business management, marketing and more. International business majors are business-oriented students who not only want to follow the flow of trade, but also explore the world and work across borders, both physical and social.

What Is an International Business Major?

International business majors learn the fundamentals of business and economics and how they’re applied in a global marketplace. Students also study sociopolitical contexts; cultures and languages; financial, legal and economic systems; and international relations and policies of countries all over the world.

International business majors are often required to learn a second language and study abroad as part of their program. In doing so, they can connect with people and countries from outside their domestic sphere and learn about working in diverse settings. Graduates might pursue advanced study in areas such as business, economics, law and political science, or find work with global organizations, international banks and government agencies.

International business major vs. economics major: What’s the difference?

Both international business and economics majors involve examining markets, finance, business management, strategy and even each other. Both also involve analysis and research.

But where international business prioritizes international relations and business dealings, economics is more concerned with trends, patterns and theory. International business might be a good major for a student who is interested in practicing business on a global scale and seeking profit. Economics might be a good major for a student who is interested in analyzing markets and identifying trends and patterns. Economics is a theoretical concentration that explores the whys and hows of economic systems. International business acknowledges the importance of understanding these principles, but economics is just one area of study out of many that are essential for learning to conduct business in a global setting.

Common Coursework International Business Majors Can Expect 

Core coursework.

International business programs typically consist of courses that focus on numbers, cultures and the study of at least one foreign language. Cultural competence is a core component of the degree, and understanding business, economics and mathematics is crucial as well. Students can expect to take courses related to those subjects alongside classes that might explore intercultural communications, competitive strategies in developing countries or region-specific topics like Asian financial institutions.

Some schools offer a Bachelor of Science degree in international busines s, while others offer a Bachelor of Business Administration . A Bachelor of Science program typically involves a more technical education that prepares students for analytical careers in fields like accounting or finance. A Bachelor of Business Administration program typically provides more of a liberal arts education that prepares students for more managerial careers.

Programs may also require a study abroad component so students gain firsthand experience working in countries beyond the U.S.

Specifics vary by school, but some common courses international business majors may take include:

  • Intercultural communication.
  • Financial accounting.
  • International finance.
  • Information systems.
  • Principles of marketing.
  • Principles of microeconomics.
  • Principles of macroeconomics.
  • Statistics.

Concentrations

As international business is a broad field, it encompasses several career paths and areas of study. Some programs offer a choice of minors or concentrations. International business itself is also a concentration offered by some business major programs.

Concentrations offered vary by institution, but they may include:

  • Management accounting.
  • International economics.
  • Entrepreneurship.
  • Human resources management.
  • Supply chain management.

Is International Business a Good Major for Me?

The nature of international business requires students to work in diverse, cross-cultural contexts. Students in this major should be willing to collaborate with other people and have the cultural awareness to do so across differences.

Students who are comfortable working with other people, emotionally intelligent, curious about the world around them and passionate about business and economics might consider this major.

What Can I Do With an International Business Major?

As many major companies have operations and customers around the world, a degree in international business can be helpful for graduates seeking work in large enterprises or jobs that deal with more than one country.

Multinational manufacturers, international nongovernmental organizations, governmental agencies, international banks, transportation industries and consulting firms are among the types of potential employers that could benefit from international business graduates’ cultural competence and business know-how.

Business and numbers-oriented courses and concentrations in the major can prepare graduates for a variety of careers in the business field. Depending on their specialty, concentration and interests, graduates might work in accounting, human resources management, imports and exports, market research, financial auditing, public relations, advertising and marketing, foreign exchange trade, supply chain management, investment banking or business consulting.

Data is sourced from the U.S. Bureau of Labor Statistics .

Students and professionals may also wish to seek certification related to their chosen career path to demonstrate competency and set themselves apart from competitors in the job market. Some credentials international business degree holders may choose to pursue include Certified Global Business Professional , Certified International Trade Professional and Certified Business Professional . There are also field-specific credentials for areas including accounting, economics and management.

Students might also want to go on to graduate school, since advanced degrees can often increase the likelihood for an individual to earn higher income and may present opportunities to work in higher-level positions. Students might pursue a graduate degree in international business or a different degree that would pair well with a bachelor’s in international business, such as political science, economics, human resources management, marketing or supply chain management.

What International Business Majors Say

"As a member of an International Business cohort at the University of South Carolina, I was able to study at the Chinese University of Hong Kong for all of my sophomore year as opposed to the classic path of one semester junior year. The value in studying IB is that it truly provides you with unique opportunities to meet people from all over the world, both within and beyond the classroom, as well as develop a competitive edge and transferable skills no matter what you do and where you go post-graduation. "In a classroom setting, expect to complete a lot of business case readings and group projects. Also be prepared to have your viewpoints challenged and to be asked difficult questions where there is no one right answer due to the interconnectedness of the world and endless other complexities."

– Amber Tu , University of South Carolina, class of 2024

"International business to me is taking advantage of all the experiences and opportunities we have to learn about the world, whether that be our professors, classmates or abroad experiences, everything and everyone we encounter is preparing us to be the best versions of ourselves and leave behind a positive impact.
"My advice to prospective college students considering IB is to be curious about the world around you starting now because everything that you learn can translate and help you in the classroom both when taking your courses but also once you leave college. Always wanting to know more and learn more about the places that you are and the places you want to work is one of the most important things and will set you up for the most success."

– Annie Reed , Northeastern University, class of 2024

"Right now, I’m looking to go into public/ foreign affairs and possibly work for USAID as a Foreign Service Officer. This degree is excellent because of how much overlap there is between public policy and big businesses; it’s great to have an understanding of both. For (the) private sector, anything consulting or understanding business problems you need an understanding of economics. This impacts supply chain factors, demographics, etc. It’s also great for anyone looking for a flexible pre-law degree.
“I wanted to do something with a business focus and the international component so this is a hybrid of both. But for prospective students for this major, depending on how ambitious they are, they can make the program more international to suit their needs."

– Isabelle “Izzy” Dalla , double major in international business and economics, University of Nevada, Reno, class of 2025

Schools Offering an International Business Major

Check out some schools below that offer international business majors and find the full list of schools here that you can filter and sort.

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University of Delaware

LERNER BUSINESS & ECONOMICS

  • International Business Studies (B.S.)

A city scene.

What I Love About my Major

In this video, UD Lerner College students majoring in international business discuss why they chose their major – why it is unique and opportunities they’ve had that will prepare them for their careers.

Watch the video

Program highlights, semester abroad.

As an IBS student you will spend a fall or spring semester studying abroad in a region of the world where your language of choice is spoken (Chinese, French, German, Italian, Japanese, Spanish, Arabic or Russian).

Countries include:

Students studying Chinese, Arabic or Russian will work with their undergraduate program advisor to discuss other study abroad options.

Honors in International Business Studies

The honors program at UD offers a scholarly and enriching community that extends well beyond graduation. You’ll enjoy smaller, more challenging classes and the opportunity to engage in research and assume leadership roles.

The honors degree requires:

  • All requirements for the B.S. in international business studies
  • All of the UD requirements for the honors baccalaureate degree

The honors credits in the major must include six credits of BUAD and/or FINC courses and six credits of the chosen language.

Program Requirements

Suggested course sequence.

All courses are three credits unless stated otherwise.

Career Opportunities

Within 6 months of graduating, for the class of 2022, 100% of Lerner’s international business studies graduates are employed (earning a mean starting salary of $61,909) or pursuing further education. For more information on career resources please visit the Lerner Career Services Center .

Top Employers

Some of the top employers of Lerner’s international business studies graduates include:

  • JPMorgan Chase
  • Enterprise Holdings

Job titles of recent graduates with an international business studies degree include:

  • Account Executive
  • Sales Representative
  • International Customer Relations
  • Global Business Services Consultant
  • Language and Culture Assistant

Visit the  Career Outcomes of Lerner international business studies students to see more top employers, job titles, salaries and locations.

  • Lerner College Business, Economics Programs Ranked Among Nation’s Best - Lerner's undergraduate business program ranked No. 84, undergraduate economics program ranked No. 99 in latest rankings.
  • What I Love About My Major: International Business - In this video, Lerner business analytics majors Allie Rebuck and Kevin Flewelling share their favorite things about their major.
  • Lifelong Lerner: Garrett Mobley - Garrett Mobley, a finance and financial planning and wealth management double major with a minor in international business from Towson, Maryland, is a member of UD Lerner's Class of 2023.
  • Lifelong Lerner: Ella Kolln - UD Lerner Class of 2023 graduate Ella Kolln is an honors operations management and marketing double major with minors in fashion management, french and international business from State College, Pennsylvania.
  • Lerner Students Volunteer To Give Free Tax Help - Lerner students serve as crucial volunteers in a partnership that brings free tax help to those who need it most.

Faculty Advisor Dr. Jennifer Gregan [email protected] 302-831-4628

Admissions Information

  • Accounting (B.S.)
  • Business Analytics (B.S.)
  • Business Undeclared Major
  • Economics Education (B.A.)
  • Economics (B.A./B.S.)
  • Entrepreneurship (B.S.)
  • Finance (B.S.)
  • Financial Planning and Wealth Management (B.S.)
  • Global Enterprise Management (B.S.)
  • Hospitality and Event Experience Management (B.S.)
  • Hospitality Industry Management (B.S.)
  • Management (B.S.)
  • Management Information Systems (B.S.)
  • Marketing (B.S.)
  • Operations Management (B.S.)
  • Sport Management (B.S.)

AACSB Accredited

BS in International Business

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The United States is inextricably linked with the global economy. Doing business today requires a global mindset. Acquire the skills and knowledge needed to work in global markets, across national cultures, and understand differing business practices by immersing yourself in transformative global experiences in D'Amore-McKim's BS in International Business program.

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Why D'Amore-McKim?

Bs in international business student stories.

Stach Jaran BSIB Video

Stach Jaran

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Juan Rodriguez

Lauren Brown BSIB

Lauren Brown

Bs in international business overview.

By graduation, you will have had the opportunity to study in one or more foreign countries and gain work experience at home and abroad through two or more cooperative education assignments. Ultimately, students who choose the BS in International Business program will learn how a globalized economy impacts business, especially within the business concentration areas they've chosen to study.

Unique Features

  • Become global with life-changing  learning opportunities worldwide .
  • Become more professional on  co-op  and in the classroom. Complete the degree in four or five years, depending on the program of study you design.
  • Upon graduation, you'll be ready to work for a home country company that operates internationally or to work overseas on an international assignment.

We give students the flexibility to create their own path by seeking out additional concentrations , minors outside of business, and opportunities for study and co-op abroad. Students are encouraged to meet with their academic advisors early to plan their individual action plan.

Combined Major

D'Amore-McKim partners with CSSH to offer a unique combined major, the BS in International Affairs and International Business. This offers students a chance to study and get co-ops in international business and international affairs.

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BS in International Affairs and International Business

Bs in international business curriculum.

The curriculum below is an abbreviated sample of the academic requirements for the BS in International Business degree . Please refer to the BS in International Business program information in the  Registrar's Undergraduate Catalog  for the curriculum appropriate to your class year. Course numbers and titles are subject to change.

Business Core

ACCT 1201. Financial Accounting and Reporting. 4 Hours.

Covers the basic concepts underlying financial statements and the accounting principles followed in the preparation of the balance sheet, the income statement, and the statement of cash flows. Offers students an opportunity to become familiar with accounting terminology and methods designed to enable them to interpret, analyze, and evaluate published corporate financial reports. Wherever appropriate, the course relates current economic, business, and global events to accounting issues. Analyzes how financial reporting concepts affect the behavior of investors, creditors, and other external users. Emphasizes the importance of ethics in financial reporting. Requires second-semester-freshman standing or above.

ENTR 2301. Innovation!. 4 Hours.

Designed for students across the entire University who wish to learn about innovation—the creative process, the different types of innovation, how innovations are created, and how innovations can be transformed into commercial reality either as new products or new services and either in startups, existing corporations, and nonprofit entities. Offers students an opportunity to obtain the fundamental insight needed to understand the innovation process and to become a player in it.

FINA 2201. Financial Management. 4 Hours.

Designed to develop the financial skills and logical thought processes necessary to understand and discuss financial policy decisions in a global economy. Specific objectives include developing an understanding of the time value of money; using financial statements in decision making; and understanding the nature of financial markets, the cost of capital, valuation of stocks and bonds, management of short-term assets, short-term and long-term financing, capital markets, and multinational financial management. Addresses the impact of legal, social, technological, and ethical considerations on efficient economic outcomes. Requires a financial calculator and provides an opportunity to develop computer spreadsheet skills.

MGSC 2301. Business Statistics. 4 Hours.

Offers students an opportunity to obtain the necessary skills to collect, summarize, analyze, and interpret business-related data. Covers descriptive statistics, sampling and sampling distributions, statistical inference, relationships between variables, formulating and testing hypotheses, and regression analysis in the context of business. Use of the SPSS statistical programming package is an integral part of the course.

MKTG 2201. Introduction to Marketing. 4 Hours.

Provides an overview of the role of marketing in business and society. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Also examines contemporary issues in marketing that can affect organizational success. A term project is used to enable students to apply their learning about the fundamentals of marketing.

ORGB 3201. Organizational Behavior. 4 Hours.

Provides an overview of the actions and behaviors of people in organizations. Uses case studies, videos, experiential exercises, lectures, and discussions to explore the effects of individual, interpersonal, group, organizational, and cross-cultural factors on human behavior. Topics include groups and teams, motivation, leadership, organizational change, organizational culture, structure, conflict resolution, and communication. Both the underlying theories and principles of these topics, as well as their practical applications and implications for organizations, are covered.

International Business Requirements

INTB 1202. Becoming a Global Manager. 4 Hours.

Covers frameworks for understanding global business as an integrated whole, focusing on competencies required for authentic global leadership and methods for interpreting cultural norms and practices. Ethical theories addressing dilemmas germane to modern international business are embedded throughout the course. Offers students multiple opportunities to analyze and interpret culture and to develop ethical reasoning using interactive, team-based exercises. Designed as a foundational, cornerstone course that frames the BSIB program of study and maps the way forward.

INTB 2202. Analyzing the Global Business Environment. 4 Hours.

Analyzes the global business environment—political, economic, sociocultural—and the use of various frameworks to aid in analysis and decision making. Introduces the global business environment in which firms have to compete. Specifically examines contemporary issues over the political, social, and economic consequences of the globalization of markets and industries. Also examines the responses of multinational enterprises to the challenges of globalization. Offers students an opportunity to review and revise their professional development plans (PDPs).

INTB 3202. Managing the International Assignment. 4 Hours.

Seeks to help students prepare for and succeed in an international assignment. Begins with classroom work during the semester before students leave for their expatriate year, continues throughout their year overseas, and concludes with debriefing sessions upon return. Requires monthly reports while overseas to document their academic and co-op learning, Exposes students to cultural diversity and the pervasive, but hidden, influence of culture on how people live, work, and manage. Offers students an opportunity to (1) develop abilities needed to function effectively in situations of cultural diversity; (2) develop an appreciation of the issues that they may confront; (3) create awareness of the personal impact of an international assignment while they are living and working abroad.

INTB 4202. Executing Global Strategy. 4 Hours.

Emphasizes global strategy and execution as well as the leadership requirements necessary to execute global strategy. Offers a capstone, “big picture” course that draws on and integrates all business fields and presents a global manager's perspective. Uses the knowledge acquired in core courses—such as finance, accounting, operations, marketing, and organizational behavior—along with their international dimensions, to study how global managers reach strategic management decisions for the firm and its role in society. Offers students an opportunity to review and revise their professional development plans (PDPs) following their return from the expatriate experience and begin to develop post–Northeastern PDPs.

Choose a Concentration

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Undergraduate Concentration in Accounting

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Undergraduate Concentration in Corporate Innovation

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Undergraduate Concentration in Entrepreneurial Startups

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Undergraduate Concentration in Entrepreneurship and Innovation

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Undergraduate Concentration in Family Business

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Undergraduate Concentration in Finance

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Undergraduate Concentration in Fintech

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Undergraduate Concentration in Healthcare Management and Consulting

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Undergraduate Concentration in Management

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Undergraduate Concentration in Management Information Systems

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Undergraduate Concentration in Marketing

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Undergraduate Concentration in Marketing Analytics

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Undergraduate Concentration in Social Innovation and Entrepreneurship

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Undergraduate Concentration in Supply Chain Management

Experiential learning.

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Cooperative Education

A cooperative education experience, or Co-op, is the cornerstone experiential learning opportunity for D'Amore-McKim students.

Meet Our Students

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Plusone accelerated master's programs.

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PlusOne MS in Finance

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  • Learn More about Undergraduate Programs at D'Amore-McKim

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International Business, B.S.

Program Code: INTB_BS

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At which campus can I study this program?

Begin Campus

Any Penn State Campus

Program Description

The International Business major prepares students to navigate the global business environment.

IB emphasizes the knowledge and skills that are needed to function effectively in a domestic or global setting while considering the impacts on both. Students must first learn that domestic business skills provide a foundation for successfully integrating international and domestic business strategies within an organization. Students will then be exposed to critical global issues to accomplish organizational objectives by coordinating human, material, information, and financial resources across trade organizations and national boundaries.

Students receive a broad introduction to the complexity of international business through coursework. At the same time, exposure to foreign ways of life will raise cultural sensitivity to build solid relationship skills for participation in global teams. Students must be proficient in a second world language, and a study experience outside their home country will be required. In additional to preparing students for an international business environment, the IB major aims to provide them with knowledge of a specific business discipline by completing all the requirements of a second business major.

Graduates of the IB major will possess the drive and curiosity to understand emerging trends and competitive activity in the global space while functioning effectively as employees of small businesses with developing international operations or as a members of larger business organizations with extensive global operations.

What is International Business?

We live in an increasingly interdependent world, one in which economic events happening halfway around the globe are as likely to affect us as those occurring in a neighboring state. Global interconnectedness creates demand for decision-makers with the knowledge to conduct business in an international setting. The study of international business teaches the skills needed to meet the challenges of accomplishing organizational objectives while coordinating human, financial, information, or material resources across national boundaries. To offer both depth and breadth of skills, Penn State Behrend’s B.S. in International Business is a dual-degree program. Students pursue a second degree in Accounting, Business Economics, Economics, Finance, Interdisciplinary Business with Engineering Studies, Management Information Systems, Marketing, or Project and Supply Chain Management.

You Might Like This Program If...

  • You are interested in business and curious about the wider world around you.
  • You envision working in another country or for a multinational organization.
  • You intend to study abroad during college.
  • You like the idea of earning two undergraduate degrees.

Entrance to Major

Entry to the International Business major requires the successful completion of 5 entry-to-major courses: ACCTG 211 , ECON 102 , ENGL 15 or ENGL 30H , MATH 110  or MATH 140 , STAT 200 or SCM 200 . Each course requires a C or better grade for successful completion.

Degree Requirements

For the Bachelor of Science degree in International Business (in conjunction with a second business major), a minimum of 128 credits is required:

21 of the 45 credits for General Education are included in the Requirements for the Major. This includes: 6 credits of GQ courses, 6 credits of GS courses, 9 credits of GWS courses.

Per Senate Policy 83.80.5, the college dean or campus chancellor and program faculty may require up to 24 credits of coursework in the major to be taken at the location or in the college or program where the degree is earned.

Requirements for the Major

Each student must earn at least a grade of C in each 300- and 400-level course in the major field.

To graduate, a student enrolled in the major must earn a grade of C or better in each course designated by the major as a C-required course, as specified by Senate Policy 82-44 .

Students must attain third-level proficiency in a single foreign language (0-12 credits) and select 3-15 credits from the school-approved list of non-business international courses. See general information section of the Bulletin for the Penn State placement policy on foreign languages. Students receiving advanced placement in foreign language may substitute courses from school-approved foreign language and culture course list to complete the credits for this requirement.

General Education

Connecting career and curiosity, the General Education curriculum provides the opportunity for students to acquire transferable skills necessary to be successful in the future and to thrive while living in interconnected contexts. General Education aids students in developing intellectual curiosity, a strengthened ability to think, and a deeper sense of aesthetic appreciation. These are requirements for all baccalaureate students and are often partially incorporated into the requirements of a program. For additional information, see the General Education Requirements section of the Bulletin and consult your academic adviser.

Keystone/General Education Course

Foundations (grade of C or better is required and Inter-Domain courses do not meet this requirement.)

  • Quantification (GQ): 6 credits
  • Writing and Speaking (GWS): 9 credits

Breadth in the Knowledge Domains (Inter-Domain courses do not meet this requirement.)

  • Arts (GA): 3 credits
  • Health and Wellness (GHW): 3 credits
  • Humanities (GH): 3 credits
  • Social and Behavioral Sciences (GS): 3 credits
  • Natural Sciences (GN): 3 credits

Integrative Studies

  • Inter-Domain Courses (Inter-Domain): 6 credits

Exploration

  • GN, may be completed with Inter-Domain courses: 3 credits
  • GA, GH, GN, GS, Inter-Domain courses. This may include 3 credits of World Language course work beyond the 12th credit level or the requirements for the student’s degree program, whichever is higher : 6 credits

University Degree Requirements

First year engagement.

All students enrolled in a college or the Division of Undergraduate Studies at University Park, and the World Campus are required to take 1 to 3 credits of the First-Year Seminar, as specified by their college First-Year Engagement Plan.

Other Penn State colleges and campuses may require the First-Year Seminar; colleges and campuses that do not require a First-Year Seminar provide students with a first-year engagement experience.

First-year baccalaureate students entering Penn State should consult their academic adviser for these requirements.

Cultures Requirement

6 credits are required and may satisfy other requirements

  • United States Cultures: 3 credits
  • International Cultures: 3 credits

Writing Across the Curriculum

3 credits required from the college of graduation and likely prescribed as part of major requirements.

Total Minimum Credits

A minimum of 120 degree credits must be earned for a baccalaureate degree. The requirements for some programs may exceed 120 credits. Students should consult with their college or department adviser for information on specific credit requirements.

Quality of Work

Candidates must complete the degree requirements for their major and earn at least a 2.00 grade-point average for all courses completed within their degree program.

Limitations on Source and Time for Credit Acquisition

The college dean or campus chancellor and program faculty may require up to 24 credits of course work in the major to be taken at the location or in the college or program where the degree is earned. Credit used toward degree programs may need to be earned from a particular source or within time constraints (see Senate Policy 83-80 ). For more information, check the Suggested Academic Plan for your intended program.

Program Learning Objectives

Critical and Integrative Thinking:

  • Students will clearly identify the key issues in the analysis.
  • Students will present the appropriate analytic framework or warrant.
  • Students will identify and assess important assumptions and question their validity.
  • Students will identify and assess the quality of supporting data/evidence & provide additional data/evidence related to the issue.
  • Students will draw and discusses conclusions, implications, and consequences.
  • Students will identify key business issues using an integrated approach.
  • Students will apply appropriate holistic analyses to business issues.
  • Students will generate solutions that incorporate an integrated perspective to business problems.

Oral Communication:

  • Students will be able to clearly express their line of thoughts to an audience.
  • Student will be able to show confidence in their ability to communicate with their audience.
  • Students will be able to effectively organize their thoughts and clearly communicate their organized thoughts with their audience.
  • Students will be able to provide accuracy of content in their communication with their audience.
  • Students will be able to provide depth of content in their communication with their audience.
  • Students will be able to deliver a professional quality presentation to an audience while using appropriate and supporting technology.
  • Students will be able to have a professional appearance in front of their audience.

Writing Competence:

  • Students will organize written assignments effectively.
  • Students will develop a clear and well-structured argument.
  • Students will identify and provide evidence sufficient to support the argument.
  • Students will find reliable sources and cite and reference them correctly.
  • Students will demonstrate proper writing mechanics with respect to spelling, punctuation, and grammar.
  • Students will be able to recognize the different ways in which their peers contribute to collaborative work.
  • Students will contribute effectively to teams.
  • Students will display good interpersonal skills in teamwork contexts.
  • Students will learn how to interact effectively on teams.

Ethics and Social Responsibility:

  • Students will recognize ethical issues and the inter-relationships between business and society.
  • Students will identify stakeholders affected by decisions and actions.
  • Students will understand the consequences of decisions/actions to stakeholders.
  • Students will analyze an ethical dilemma applying multiple ethical theories.
  • Students will be able to correctly apply relevant ethical principles.
  • Students will be able to recommend a plan of action.
  • Students will be able to supported recommend action with by ethical analysis/evaluation.

Functional Area Knowledge:

  • Students will be able to apply foundational knowledge to analyze and solve problems and interpret written and visual material in the Accounting domain.
  • Students will be able to apply foundational knowledge to analyze and solve problems and interpret written and visual material in the Economics domain.
  • Students will be able to apply foundational knowledge to analyze and solve problems and interpret written and visual material in the Management domain.
  • Students will be able to apply foundational knowledge to analyze and solve problems and interpret written and visual material in the Quantitative Business Analysis domain.
  • Students will be able to apply foundational knowledge to analyze and solve problems and interpret written and visual material in the Finance domain.
  • Students will be able to apply foundational knowledge to analyze and solve problems and interpret written and visual material in the Marketing domain.
  • Students will be able to apply foundational knowledge to analyze and solve problems and interpret written and visual material in the Legal and Social Environment domain.
  • Students will be able to apply foundational knowledge to analyze and solve problems and interpret written and visual material in the Information Systems domain.
  • Students will be able to apply foundational knowledge to analyze and solve problems and interpret written and visual material in the International Issues domain.

Functional Area Knowledge (ACCOUNTING):

  • Students will be able to perform basic financial accounting transaction analysis.
  • Students will prepare and interpret general purpose financial statements.
  • Students will perform financial statement analysis.
  • Students will apply various principles of managerial accounting.

Functional Area Knowledge (ECONOMICS):

  • Students will apply concepts associated with free market operations.
  • Students will conduct decision making based on opportunity costs and marginal analysis.
  • Students will determine consumer behavior based on various measures of elasticity.
  • Students will interpret effects associated with the four major market structures.
  • Students will apply the theory of comparative advantage.
  • Students will apply the basic market and macroeconomic models to explain changes in price and quantity.
  • Students will define, calculate, and interpret major economic indicators.
  • Students will identify and analyze the phases of the business cycle and their characteristics, including the problems associated with each cycle  .
  • Students will interpret the impact of fiscal policy effects on the macro economy.
  • Students will interpret the impact monetary policy on the macro economy.
  • Students will identity how various analytical frameworks, (e.g., classical, Keynesian, monetarist, etc.) used may affect the policy conclusions in debates over stabilization policy.
  • Students will apply the theory of comparative advantage and the flows of financial assets principle to trade.

Functional Area Knowledge (FINANCE):

  • Calculate the NPV for three scenarios (1) base case, (2) best case, and (3) worst case
  •  Identify relevant initial CFs for NPV calculation
  • Identify relevant operating CFs for NPV calculation
  • Identify relevant terminal CFs for NPV calculation
  • Create and interpret a NPV profile
  • Analyze and accept or reject a proposed investment project.
  • Understand the trade-off between risk and return for individual assets by computing a beta and required rate of return using the CAPM (Capital Asset Pricing Model).
  • Explain an appropriate proxy for the market rate of return for the CAPM.
  • Explain an appropriate risk-free rate proxy for the CAPM.
  • Calculate cost of debt or YTM of corporate bonds
  • Calculate and interpret the weighted-average cost of capital (WACC) by estimating the market cost of equity and debt.
  • Understand when WACC is appropriate as the required return to evaluate a proposed capital investment.

Functional Area Knowledge (MIS):

  • Students will describe the benefits and challenges of applying information technology in various organizations and functional areas.
  • Students will describe management issues and career paths in Information Technology.

Functional Area Knowledge (INTERNATIONAL BUSINESS):

  • Our students will develop an awareness of global issues and diverse cultures.
  • Our students will be able to analyze how global factors affect decision making.
  • Our students will be able to use information resources to formulate global strategy.

Functional Area Knowledge (LEGAL ENVIRONMENT):

  • Students will identify key terms, concepts, and theories of law.
  • Students will analyze legal issues and apply the law to business situations.

Functional Area Knowledge (MANAGEMENT):

  • Introduction to / History of Management
  • Managing in the Global Environment
  • Decision Making
  • Planning & Strategy
  • Organizational Structure & Culture
  • Managing Human Resources
  • Individual Attitudes & Behavior
  • Managing Teams
  • Communication
  • Principles of Control

Functional Area Knowledge (MARKETING):

  • Definition of marketing.
  • Main marketing philosophies (e.g., market orientation, societal market orientation, sales orientation, production orientation).
  • Be able to prepare an outline of marketing plan (e.g., SWOT analysis).
  • Be able to choose an appropriate marketing strategy for different types of firms (e.g., market development, product development, diversification, market penetration).
  • Be able to choose an appropriate market research design and method for different types of market research questions.
  • Be able to understand the mechanism of the buyer behaviors.
  • Be able to use market segmentation variables for targeting and positioning.
  • Students will understand the 4P’s (product, price, promotion, place) concepts.
  • Be able to formulate MARKETING 4P’S DECISIONS.

Functional Area Knowledge (QUANTATIVE BUSINESS ANALYSIS):

  • Students will be able to apply the basic rules of probability to assess likelihood within a population.
  • Students will be able to identify and apply appropriate probability distribution concepts to analyze data.
  • Students will be able to demonstrate an understanding of correlation and regression analysis.

Functional Area Knowledge (SUPPLY CHAIN MANAGEMENT):

  • Students will be able to apply forecasting methods for demand of a product or service.
  • Students will be able to apply inventory and planning models for managing operations.
  • Students will be able to demonstrate an understanding of TQM tools.

Academic Advising

The objectives of the university's academic advising program are to help advisees identify and achieve their academic goals, to promote their intellectual discovery, and to encourage students to take advantage of both in-and out-of class educational opportunities in order that they become self-directed learners and decision makers.

Both advisers and advisees share responsibility for making the advising relationship succeed. By encouraging their advisees to become engaged in their education, to meet their educational goals, and to develop the habit of learning, advisers assume a significant educational role. The advisee's unit of enrollment will provide each advisee with a primary academic adviser, the information needed to plan the chosen program of study, and referrals to other specialized resources.

READ SENATE POLICY 32-00: ADVISING POLICY

Mark Owens, Ph.D. Associate Professor of Economics 253 Burke Erie, PA 16563 814-898-7015 [email protected]

Diane Parente, Ph.D. Samuel A. and Elizabeth B. Breene Professor of Business and Management 254 Burke Erie, PA 16563 814-898-6436 [email protected]

Suggested Academic Plan

The suggested academic plan(s) listed on this page are the plan(s) that are in effect during the 2023-24 academic year. To access previous years' suggested academic plans, please visit the archive to view the appropriate Undergraduate Bulletin edition ( Note: the archive only contains suggested academic plans beginning with the 2018-19 edition of the Undergraduate Bulletin ).

International Business, B.S. at Erie Campus

The course series listed below provides only one of the many possible ways to move through this curriculum. The University may make changes in policies, procedures, educational offerings, and requirements at any time. This plan should be used in conjunction with your degree audit (accessible in LionPATH as either an Academic Requirements or What If report). Please consult with a Penn State academic adviser on a regular basis to develop and refine an academic plan that is appropriate for you.

Course requires a grade of C or better for the major

Course requires a grade of C or better for General Education

Course is an Entrance to Major requirement

Course satisfies General Education and degree requirement

Please see your academic adviser for approval before scheduling your course.

In order for a course to be eligible for an Approved Elective, the course can not be a lower level ENGL (1-6) or MATH (2-41) OR a GHW designated course. Please see your academic adviser if you have a question on a specific course.

All students are required to fulfill 45 credits of General Education courses. They include 9 credits of Natural Science (GN), 6 credits of Arts (GA), 6 credits of Humanities (GH), 6 credits of Social Science (GS) and 3 credits of Health and Wellness (GHW). Two (2) classes must be Inter-domain (N) or Linked (Z) courses. One (1) course must be designated an United States culture (US) and one (1) course must be designated an International culture (IL).

Any 3 credits may be substituted for a different designation (GN,GA,GH,GS, or GHW) once 3 credits in each designation area have been successfully completed.

This major has an Education Abroad requirement of at least three credits. These credits do not necessarily have to be taken during the summer, but they are a graduation requirement.  School-approved fall and spring semester courses that have an embedded study abroad component also qualify. Contact Ms. Ruth Pflueger ([email protected]) or Dr. Diane Parente ([email protected]) for more information.

University Requirements and General Education Notes:

US and IL are abbreviations used to designate courses that satisfy Cultural Diversity Requirements (United States and International Cultures).

W, M, X, and Y are the suffixes at the end of a course number used to designate courses that satisfy University Writing Across the Curriculum requirement.

General Education includes Foundations (GWS and GQ), Knowledge Domains (GHW, GN, GA, GH, GS) and Integrative Studies (Inter-domain) requirements. N or Q (Honors) is the suffix at the end of a course number used to help identify an Inter-domain course, but the inter-domain attribute is used to fill audit requirements. Foundations courses (GWS and GQ) require a grade of 'C' or better.

Career Paths

The ability to graduate with two business degrees and demonstrated skill in a specific business discipline makes Penn State Behrend’s B.S. in International Business degree particularly attractive to employers. Positions held by new graduates include foreign exchange settlement analyst, marketing representative, sales and marketing specialist, financial analyst, research and database coordinator, retail planning manager, and economist. Behrend has a comprehensive support system to help you identify and achieve your goals for college and beyond. Meet with your academic adviser often and take advantage of the services offered by the Academic and Career Planning Center beginning in your first semester.

Employers of recent Behrend B.S. in International Business graduates include Alliance Bernstein, Ameridrives International, CMI Group, Daido Corp. of America, Eaton, Coca-Cola, Gap Inc., the U.S. Bureau of Labor Statistics, and General Electric.

MORE INFORMATION ABOUT POTENTIAL CAREER OPTIONS FOR GRADUATES OF THE INTERNATIONAL BUSINESS PROGRAM

Opportunities for Graduate Studies

International Business graduates are well-prepared to pursue master’s- or doctoral-level education in international business, in their concurrent degree discipline, or in Penn State Behrend’s master’s degree programs in Business Administration (M.B.A.), Project Management (M.P.M.) or Manufacturing Management (M.M.M).

MORE INFORMATION ABOUT OPPORTUNITIES FOR GRADUATE STUDIES

Professional Resources

  • AACSB International

Accreditation

The Black School of Business is accredited by AACSB International—The Association to Advance Collegiate Schools of Business. As the world’s largest business education alliance, AACSB connects educators, students, and business to achieve a common goal: to create the next generation of great leaders. Synonymous with the highest standards of excellence since 1916, AACSB provides quality assurance, business education intelligence, and professional development services to over 1,500 member organizations and more than 785 accredited business schools worldwide. AACSB’s mission is to foster engagement, accelerate innovation, and amplify impact in business education.

MORE INFORMATION ABOUT THE ASSOCIATION TO ADVANCE COLLEGIATE SCHOOLS OF BUSINESS

BLACK SCHOOL OF BUSINESS 281 Jack Burke Research and Economic Development Center Erie, PA 16563 814-898-6107 [email protected]

https://behrend.psu.edu/school-of-business

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What are you looking for?

Major in International Business

Learn in diverse classrooms • Gain cultural intelligence • Impact the world

Impact the economy on a global scale.

JBU's international business program gives you a broad foundation to function in a global role. Learn about global strategies, logistics and supply chain, and economics in the developing world.

Change the world

Impact lives using international business skills to develop projects that improve the quality of life and standard of living for people across the globes.

Make connections

At JBU, you'll get opportunities to network and make great connections across the world. Meet with professionals already working in your desired field.

Learn from the best

Learn from professors with real-world experience that will teach the complexity of the international business environment with real-life applications.

JBU prepares you to make an impact all over the world.

About international business.

The international business major features professors with business experience around the world, diverse classrooms and international travel programs to give you a taste of your future. 

I learned that strong emotional intelligence and prioritizing our principles and values will prepare us to face any challenge, not because we will know everything but because we will know where to start.  I just got hired as a Financial (Early Career) Analyst in Experian, which is one of the "Big Three" credit-reporting agencies around the world.

Jeremy Hidalgo '22

International Business Major

""

What to expect as an international business major

""

Understand international trade

You'll learn global business strategies, as well as work with supply chain management and logistics.

""

See the world

Gain international experience and meet with international business leaders and financial experts to learn strategies for success in the global economy.

""

Pursue your master's degree

Through our 4+1 Accelerated Master's Program , you can graduate with a bachelor's and a master’s in just five years instead of the traditional six..

Meet our international business professors

Dr. Joe Walenciak holds a Ph.D. in Strategic Management from the University of Arkansas and has been a member of the business faculty at John Brown University since 1982. During that time, he has taught business classes in the undergraduate, online and graduate programs. He has also chaired the undergraduate, graduate and online business programs.

While at JBU, Dr. Walenciak has developed and led mission trips and studies programs in Guatemala, Mexico, Honduras, Jordan, China, Brazil, and several other countries.  He has received recognitions as SIFE USA Sam Walton Fellow of the Year, SIFE USA Hall of Fame, CBFA Richard C. Chewing Award, Teacher of the Year, and Outstanding Alumnus.  He has also been named Ambassador of the Peace of Guatemala by the Guatemalan Government on two separate occasions.

With interests in community development and business accreditation, Dr. Walenciak has held national leadership roles with the Christian Business Faculty Association and with the Accreditation Council for Business Schools and Programs.

Distinguished Professor of Business

Ph.D., M.B.A., University of Arkansas B.S., John Brown University

Joe-Walenciak

Joe Walenciak

After teaching at the University of South Dakota for 18 years, Dr. Randall Waldron moved to Northwest Arkansas in 2012 to teach at JBU.  He has a B.A. degree with majors in Economics and Political Science from Northwestern University and a Ph.D. in Economics from Vanderbilt University.  Prior to attending graduate school, he worked as an analyst for the market research firm, Market Facts, Inc., in Chicago and Los Angeles.

Dr. Waldron’s teaching interests include a variety of fields within Economics and International Business.  Specializing in applied microeconomics, he has published papers on game theory, experimental economics, business competition, and economic impact analysis.  He brings extensive experience in these fields as well as in managerial economics.

Dr. Waldron is a Fulbright Scholar and has lived and taught in China, first at Beijing Jiaotong University and more recently at Yunnan Province at Honghe University.  His work has also taken him to Japan, South Korea, Taiwan, Hong Kong, Vietnam and Thailand, as well as to Europe.  With his experience in the Asian culture, he was co-founder of the East Asian Institute at the University of South Dakota.

                                                                                          

Professor of Economics and International Business

Ph.D., Vanderbilt University B.A., Northwestern University

Randall-Waldron

Randall Waldron

Mrs. Choppala enjoys praise and worship, international travel, reading, and photography. She is married to Devaan Choppala and they have a 7-year old daughter, Anaya Choppala. At JBU, she will teach International Business and serve as the faculty advisor for the Enactus Program.

Mrs. Choppala lived in Qingdao, Shanghai, and Beijing, China for 3 years and has traveled to 11 countries. From hiking through the jungle in Malaysia, to sampling crab with locals in the Philippines, to exploring the ancient ruins of Angkor Wat, she loves cultural learning immersions.

Prior to joining JBU in 2022, Mrs. Choppala spent 10 years in international business management and consulting. Her industry experiences include international relocation, product innovation management, and international divestitures.

Mrs. Choppala holds an International MBA and a BBA in International Economics from the University of Central Arkansas. She is certified as a Global Mobility Specialist through the Employee Relocation Council and Design Thinking Professional through eCornell University.

Assistant Professor of Business

M.B.A., University of Central Arkansas B.B.A., University of Central Arkansas

Jade-Choppala

Jade Choppala

The business program allows students to interact with real-life problems in the business world and emerge into real market discovery, which challenges students to learn more. What I liked most about the College of Business was that students learn to see business from a Christian perspective.

Rosita Tirado '22

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John Brown University is a leading private Christian university, training students to honor God and serve others since 1919. Arkansas’ top-ranked university (The Wall Street Journal) and top-ranked regional university (U.S. News), JBU enrolls more than 2,200 students from 37 states and 42 countries in its traditional undergraduate, graduate, online and concurrent education programs. JBU offers more than 50 undergraduate majors, with top programs including nursing, psychology, construction management, graphic design, family and human services, and engineering. Eighteen graduate degrees are available in business, counseling, cybersecurity, and education.

International Business

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Fundamentals of Case Teaching

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Explore a collection of international business cases featuring female protagonists curated by the HBS Gender Initiative.

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Master of Science in International Business Administration Study Plan

*The subjects with an asterisk will be taught in residence for those students who have chosen the hybrid methodology.

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Field of Study

International Business

Skills in international business are essential for the new generation of managers in today’s global marketplace.

As a modern manager, you must understand the problems and opportunities created by cross-border activities. Your role requires you to draw on numerous disciplines that inform the strategies, structures and processes within organisations, their locations, and the motivations and behaviours of their employees. As an international business student, you'll examine issues pertinent to global business, such as cross-cultural management, international supply chains, and globalisation and the world economy. You'll also gain advanced skills in building and managing an international enterprise, and learn how to develop mutually beneficial relationships with suppliers, service agents and partners.

1 in Queensland for business and management studies

QS World University Rankings 2023

74 in the world for business and economics

Times Higher Education World University Rankings 2024

Career possibilities

Postgraduate study can take you anywhere. Here are some of the careers you could be on your way to:

  • Change management consultant
  • International management consultant
  • Market intelligence analyst
  • Business development manager
  • Global sales representative
  • International manager
  • Multicultural development officer

Cameron Law

The best things about my program are the professors. They have enriched my time at UQ providing mentoring outside of class as well as mentoring within the course material.

Isabel Mueller

The professors, students and tutors encourage us to actually believe in our ideas, to try them and learn from them. Yes, you might fail, but failure is an opportunity to learn and grow.

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4 August - 18 August

UQ Open Day

MBA graduates Kate Francis-Mulder and Rob Stankiewicz

MBA capstone projects: your fast track to industry experience

5-minute read

What can you do with an MBA

What can you do with an MBA?

Benjamin Davoren, MBA graduate

Is an MBA worth it?

6-minute read

How you'll learn

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Overseas study
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A Guide to Preparing an International Business Plan

By: FITT Team

international business study plan

An international business plan acts as a framework that identifies goals and objectives, specific target markets and clients, resources required and strategies to be developed in pursuit of international business opportunities. The plan allows for the monitoring of progress via metrics against which success and failure can be measured. A comprehensive international business plan will be comprised of a number of integrated strategies related to business functions, including communications, sales and marketing, finance and production.

What Is an International Business Plan?

An international business plan is a valuable management tool that describes who a business is, what it plans to achieve and how it plans to overcome risks and provide anticipated returns. It can be used for a wide variety of purposes, such as to:

  • Set goals and objectives for the organization’s performance.
  • Provide a basis for evaluating and controlling the organization’s performance.
  • Communicate an organization’s message to managers and staff, outside directors, suppliers, lenders and potential investors.
  • Help the planner identify the cash needs of the business.
  • Provide benchmarks against which to compare the progress and performance of the business over time.

A comprehensive and detailed plan forces the planner to look at an organization’s operations and re-evaluate the assumptions on which the business was founded. In doing so, strengths and weaknesses can be identified.

Although highly dependent on the individual business case, on average it takes a three-year commitment to establish a successful presence in a foreign market. This process may require tremendous human, technical and financial resources during the developmental period.

International Market Entry Strategies Couse Banner

The Planning Process

An international business plan is subject to repeated adjustment and revision to keep it current with the changing circumstances of the organization. The plan is a feedback mechanism through which new information is continually incorporated into the organization’s operations. Planning always precedes action. Therefore, planning must be thought of as a continuous cycle. The analytical tools presented here are not intended to be used just once. If they are to be useful, they should be used repeatedly as part of a process of improvement and incremental adjustment.

Plan Preparation Guidelines

These 7 guidelines will help in preparing a comprehensive international business plan:

  • Clearly define the objectives for producing the plan : Who is going to read the plan, and what will they need to do? These objectives can help you decide how much emphasis to put on various sections.
  • Allocate sufficient time and resources to thoroughly research the plan : A plan is only as good as the research that went into producing it.
  • Show drafts of the plan to others : It can be very useful to obtain feedback from others, both inside and outside the business.
  • Create an original plan that is done specifically for each business case : A common mistake entrepreneurs make is to borrow heavily from a sample plan and simply change the names and some of the numbers. There are two big problems with this approach. First , the emphasis placed on various sections of the plan must reflect what is important to the particular business in question. Second , a good plan should flow like a story, with the sections working together to demonstrate why the business will succeed. Plans that borrow too heavily from other plans tend to be disjointed, with some sections contradicting others and various key issues left unaddressed.
  • Outline the key points in each section before the writing starts : These points must then be reviewed to ensure the sections are consistent with each other, there is little duplication and all key issues have been addressed.
  • Ensure financial projections are believable : For many readers, the financial section is the most important part of the plan because it identifies the financing needs and shows the profit potential of the business. In addition, a good financial plan will give the reader confidence that the author really understands the business.
  • Consider writing the executive summary as the last step in the process: It is usually easier to provide a concise overview after the detailed content has been created.
If you’re having trouble getting started with your business plan, try writing like it’s a series of tweets—one for every section of your business plan. To get your point across, 140 characters is all you need.

Forcing yourself to boil each section of your business plan down to one main point is an exercise in decision making and strategy all in itself. When you’re done, you’ll have everything you need to take your next step, whether that’s practicing your pitch to potential investors or a business partner, or sitting down to expand each tweet into a full section of a more traditional business plan.

Core Content

The international business plan is the culmination of all of the work done to determine the appropriate venture for the organization’s growth. As part of the feasibility process, the organization will have determined its own internal readiness, conducted comprehensive target market research and carefully analyzed any relevant risks.

Feasibility of International Trade Couse Banner

At this point, the organization can take all of this information and analysis and formally document the plan for moving forward. There are many different models and examples of how to put together a formal business plan, rather than one correct way.

The right format will depend on the organization, the venture being pursued and who will be accessing the business plan and for what purpose. However, there are some basic guidelines to follow.

One of the reasons business plans are developed is to convince investors and/or bankers to invest in the venture.

Increasingly, they are looking for a business plan to include two sections: one relating to online strategy (in terms of e-marketing, social media and ROI) and the second relating to corporate social responsibility (including quality, health, safety and environment policies).

The inclusion of these topics gives more credibility to the company by demonstrating its commitment to the community and to employees’ well-being.

Table 3.1 nternational Business Plan Content

Telling a Story 

One trend in business planning is to use a narrative structure in the document, rather than traditional technical writing techniques. Storytelling techniques are increasingly being used throughout the business world to create personal and organizational brands, deliver marketing messages and develop persuasive plans.

Stories make presentations better. Stories make ideas stick. Stories help us persuade. Savvy leaders tell stories to inspire us, motivate us. That’s why so many politicians tell stories in their speeches. They realize that “what you say” is often moot compared to “how you say it.

Instead of using bulleted points and cold, technical language, organizations employ a “beginning, middle and end” narrative style. This engages the audience by establishing the context, describing the conflict or obstacles and arriving at a successful resolution.

The Executive Summary

Usually the last step of preparing the international business plan is to develop the executive summary, a short overview of what the plan proposes to accomplish. For some purposes, a one-page business plan can also be useful.

There is not a great deal of difference between an executive summary and a one-page business plan. The most significant distinction is the one-page plan must completely fit on one page in a readable font, while an executive summary may spread over two or three pages.

One-Page Business Plan

There is a trend towards the one-page business plan, especially if the plan is to be presented to potential partners for their consideration. Audiences for the one-page plan will be looking for a “quick hit”: a clear and concise description of what the opportunity is and how it is being pursued.

For example, a one-page business plan might include the following topics, as described in Noah Parson’s article “How to Write a One-Page Business Plan” on the website Bplans :

  • Customer problem/opportunity
  • Your solution/approach
  • Business model (how you make money)
  • Target market (who is the customer and how many are there)
  • Competitive advantage
  • Management team
  • Financial summary
  • Funding required

The one-page plan (or the executive summary, if used in place of the one-page plan) may provide the first impression the audience has of the business. This is the most important document generated out of the business planning process, and significant effort and care should be taken in its creation.

There are many websites the provide blank samples of one-page business plans, including Bplans , the GoForth Institute and Startup.com.

A Note on Strategic Plans

A strategic plan covers many of the same points as a business plan. However, a strategic plan sets out the detailed action plan to be followed to achieve the objectives of the international business plan.

It must outline specific activities, their due dates and who is responsible for each activity. It is a project plan with a critical path. A strategic plan ensures any venture is carried out in a coordinated, informed and systematic way.

A key consideration in action planning is how quickly to enter the market, which is driven by the chosen market entry strategy. If market entry is done too quickly, the potential for costly mistakes increases. However, if it is completed too slowly, opportunities may be missed and competitors will have more time to react.

The Planning Cycle

Attaching the word “cycle” to planning implies that it happens more than once. International business plans need to be reviewed periodically because new information that has an impact on both planning and operations is continually coming in.

All plans, including international business plans and strategic plans, need to be reviewed every time there is a major event impacting the business, such as civil unrest, a currency fluctuation or the presence of a new competitor.

About the author

international business study plan

Author: FITT Team

The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world. View all posts by FITT Team

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2 thoughts on “A Guide to Preparing an International Business Plan”

Thank for international businesses

I have a company in Dubai and I am looking for someone who can write an internationally designed business plan with me for investors. Do you have an address I can contact?

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