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Fast Food Business Plan Template

Over the past 20+ years, we have helped over 7,000 entrepreneurs and business owners create business plans to start and grow their fast foods.

Below are links to each section of your fast food business plan template:

Next Section: Executive Summary >

Fast Food Business Plan FAQs

What is the easiest way to complete my fast food business plan.

Growthink's Ultimate Fast Food Business Plan Template allows you to quickly and easily complete your Fast Food Restaurant Business Plan.

Where Can I Download a Fast Food Business Plan PDF?

You can download our fast food restaurant business plan pdf here.  This is a business plan template you can use in PDF format.

What Is a Fast Food Business Plan?

A business plan provides a snapshot of your fast food restaurant as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why Do You Need a Business Plan?

If you’re looking to start a fast food restaurant or grow your existing one you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your fast food restaurant in order to improve your chances of success. Your fast food business plan is a living document that should be updated annually as your business grows and changes.

What Are the Sources of Funding for a Fast Food Restaurant Business Plan?

Fast Food restaurants are usually funded through small business loans, personal savings, credit card financing and/or angel investors.

This is true for a traditional fast food restaurant, a quick service restaurant and a takeout restaurant business plan.

FAST FOOD BUSINESS PLAN OUTLINE

  • Fast Food Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Fast Food Business Plan Summary

Start Your Fast Food Plan Here

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How to Write a Restaurant Business Plan

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When starting a business—no matter what type of business that may be—a business plan is essential to map out your intentions and direction. That’s the same for a restaurant business plan, which will help you figure out where you fit in the landscape, how you’re going to differ from other establishments around you, how you’ll market your business, and even what you’re going to serve. A business plan for your restaurant can also help you later if you choose to apply for a business loan .

While opening a restaurant isn’t as risky as you’ve likely heard, you still want to ensure that you’re putting thought and research into your business venture to set it up for success. And that’s where a restaurant business plan comes in.

We’ll go through how to create a business plan for a restaurant and a few reasons why it’s so important. After you review the categories and the restaurant business plan examples, you can use the categories to make a restaurant business plan template and start your journey.

small fast food restaurant business plan

Why you shouldn’t skip a restaurant business plan

First-time restaurateurs and industry veterans alike all need to create a business plan when opening a new restaurant . That’s because, even if you deeply understand your business and its nuances (say, seasonal menu planning or how to order correct quantities), a restaurant is more than its operations. There’s marketing, financing, the competitive landscape, and more—and each of these things is unique to each door you open.

That’s why it’s so crucial to understand how to create a business plan for a restaurant. All of these things and more will be addressed in the document—which should run about 20 or 30 pages—so you’ll not only have a go-to-market strategy, but you’ll also likely figure out some things about your business that you haven’t even thought of yet.

Additionally, if you’re planning to apply for business funding down the line, some loans—including the highly desirable SBA loan —actually require you to submit your business plan to gain approval. In other words: Don’t skip this step!

How much do you need?

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We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

How to write a restaurant business plan: Step by step

There’s no absolute format for a restaurant business plan that you can’t stray from—some of these sections might be more important than others, for example, or you might find that there’s a logical order that makes more sense than the one in the restaurant business plan example below. However, this business plan outline will serve as a good foundation, and you can use it as a restaurant business plan template for when you write your own.

Executive summary

Your executive summary is one to two pages that kick off your business plan and explain your vision. Even though this might seem like an introduction that no one will read, that isn’t the case. In fact, some investors only ask for the executive summary. So, you’ll want to spend a lot of time perfecting it.

Your restaurant business plan executive summary should include information on:

Mission statement: Your goals and objectives

General company information: Include your founding date, team roles (i.e. executive chef, sous chefs, sommeliers), and locations

Category and offerings: What category your restaurant fits into, what you’re planning to serve (i.e. farm-to-table or Korean), and why

Context for success: Any past success you’ve had, or any current financial data that’ll support that you are on the path to success

Financial requests: If you’re searching for investment or financing, include your plans and goals here and any financing you’ve raised or borrowed thus far

Future plans: Your vision for where you’re going in the next year, three years, and five years

When you’re done with your executive summary, you should feel like you’ve provided a bird’s eye view of your entire business plan. In fact, even though this section is first, you will likely write it last so you can take the highlights from each of the subsequent sections.

And once you’re done, read it on its own: Does it give a comprehensive, high-level overview of your restaurant, its current state, and your vision for the future? Remember, this may be the only part of your business plan potential investors or partners will read, so it should be able to stand on its own and be interesting enough to make them want to read the rest of your plan.

Company overview

This is where you’ll dive into the specifics of your company, detailing the kind of restaurant you’re looking to create, who’s helping you do it, and how you’re prepared to accomplish it.

Your restaurant business plan company overview should include:

Purpose: The type of restaurant you’re opening (fine dining, fast-casual, pop-up, etc.), type of food you’re serving, goals you have, and the niche you hope to fill in the market

Area: Information on the area in which you’re opening

Customers: Whom you’re hoping to target, their demographic information

Legal structure: Your business entity (i.e. LLC, LLP, etc.) and how many owners you have

Similar to your executive summary, you won’t be going into major detail here as the sections below will get into the nitty-gritty. You’ll want to look at this as an extended tear sheet that gives someone a good grip on your restaurant or concept, where it fits into the market, and why you’re starting it.

Team and management

Barely anything is as important for a restaurant as the team that runs it. You’ll want to create a section dedicated to the members of your staff—even the ones that aren’t yet hired. This will provide a sense of who is taking care of what, and how you need to structure and build out the team to get your restaurant operating at full steam.

Your restaurant business plan team and management section should have:

Management overview: Who is running the restaurant, what their experience and qualifications are, and what duties they’ll be responsible for

Staff: Other employees you’ve brought on and their bios, as well as other spots you anticipate needing to hire for

Ownership percentage: Which individuals own what percentage of the restaurant, or if you are an employee-owned establishment

Be sure to update this section with more information as your business changes and you continue to share this business plan—especially because who is on your team will change both your business and the way people look at it.

Sample menu

You’ll also want to include a sample menu in your restaurant business plan so readers have a sense of what they can expect from your operations, as well as what your diners can expect from you when they sit down. This will also force you to consider exactly what you want to serve your diners and how your menu will stand out from similar restaurants in the area. Although a sample menu is in some ways self-explanatory, consider the following:

Service : If your brunch is as important as your dinner, provide both menus; you also might want to consider including both a-la-carte and prix fixe menus if you plan to offer them.

Beverage/wine service: If you’ll have an emphasis on specialty beverages or wine, a separate drinks list could be important.

Seasonality: If you’re a highly seasonal restaurant, you might want to consider providing menus for multiple seasons to demonstrate how your dishes (and subsequent purchasing) will change.

Market analysis

This is where you’ll begin to dive deeper. Although you’ve likely mentioned your market and the whitespace you hope to address, the market analysis section will enable you to prove your hypotheses.

Your restaurant business plan market analysis should include:

Industry information: Include a description of the restaurant industry, its size, growth trends, and other trends regarding things such as tastes, trends, demographics, structures, etc.

Target market: Zoom in on the area and neighborhood in which you’re opening your restaurant as well as the type of cuisine you’re serving.

Target market characteristics: Describe your customers and their needs, how/if their needs are currently being served, other important pieces about your specific location and customers.

Target market size and growth: Include a data-driven section on the size of your market, trends in its growth, how your target market fits into the industry as a whole, projected growth of your market, etc.

Market share potential: Share how much potential there is in the market, how much your presence will change the market, and how much your specific restaurant or restaurant locations can own of the open market; also touch on any barriers to growth or entry you might see.

Market pricing: Explain how you’ll be pricing your menu and where you’ll fall relative to your competitors or other restaurants in the market.

Competitive research: Include research on your closest competitors, how they are both succeeding and failing, how customers view them, etc.

If this section seems like it might be long, it should—it’s going to outline one of the most important parts of your strategy, and should feel comprehensive. Lack of demand is the number one reason why new businesses fail, so the goal of this section should be to prove that there is demand for your restaurant and show how you’ll capitalize on it.

Additionally, if market research isn’t your forte, don’t be shy to reach out to market research experts to help you compile the data, or at least read deeply on how to conduct effective research.

Marketing and sales

Your marketing and sales section should feel like a logical extension of your market analysis section, since all of the decisions you’ll make in this section should follow the data of the prior section.

The marketing and sales sections of your restaurant business plan should include:

Positioning: How you’ll describe your restaurant to potential customers, the brand identity and visuals you’ll use to do it, and how you’ll stand out in the market based on the brand you’re building

Promotion: The tools, tactics, and platforms you’ll use to market your business

Sales: How you’ll convert on certain items, and who/how you will facilitate any additional revenue streams (i.e. catering)

It’s likely that you’ll only have concepts for some of these elements, especially if you’re not yet open. Still, get to paper all of the ideas you have, and you can (and should) always update them later as your restaurant business becomes more fully formed.

Business operations

The business operations section should get to the heart of how you plan to run your business. It will highlight both internal factors as well as external forces that will dictate how you run the ship.

The business operations section should include:

Management team: Your management structure and hierarchy, and who is responsible for what

Hours: Your hours and days of operation

Location: What’s special about your location that will get people through the door

Relationships: Any advantageous relationships you have with fellow restaurateurs, places for sourcing and buying, business organizations, or consultants on your team

Add here anything you think could be helpful for illustrating how you’re going to do business and what will affect it.

Here, you’ll detail the current state of your business finances and project where you hope to be in a year, three years, and five years. You’ll want to detail what you’ve spent, what you will spend, where you’ll get the money, costs you might incur, and returns you’ll hope to see—including when you can expect to break even and turn a profit.

Financial statements: If you’ve been in business for any amount of time, include existing financial statements (i.e. profit and loss, balance sheet, cash flow, etc.)

Budget: Your current budget or a general startup budget

Projections: Include revenue, cash flow, projected profit and loss, and other costs

Debt: Include liabilities if the business has any outstanding debt or loans

Funding request: If you’re requesting a loan or an investment, lay out how much capital you’re looking for, your company’s valuation (if applicable), and the purpose of the funding

Above all, as you’re putting your financials together, be realistic—even conservative. You want to give any potential investors a realistic picture of your business.

Feel like there are other important components but they don't quite fit in any of the other categories (or make them run too long)? That’s what the restaurant business plan appendix section is for. And although in, say, a book, an appendix can feel like an afterthought, don’t ignore it—this is another opportunity for you to include crucial information that can give anyone reading your plan some context. You may include additional data, graphs, marketing collateral (like logo mockups), and more.

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The bottom line

Whether you’re writing a restaurant business plan for investors, lenders, or simply for yourself and your team, the most important thing to do is make sure your document is comprehensive. A good business plan for a restaurant will take time—and maybe a little sweat—to complete fully and correctly.

One other crucial thing to remember: a business plan is not a document set in stone. You should often look to it to make sure you’re keeping your vision and mission on track, but you should also feel prepared to update its components as you learn more about your business and individual restaurant.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

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Fast Food Restaurant Business Plan

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Planning on starting a fast food restaurant? It can be an excellent way to create a niche business, serve a diverse customer base, and make a great career in the food service industry, but you need detailed planning for it.

That’s where you need a business plan; it will not only help you secure funding but will also provide a roadmap for seamless business operations.

Need help writing a business plan for your fast food restaurant business? You’re at the right place. Our fast food restaurant business plan template will help you get started.

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How To Write A Fast Food Restaurant Business Plan?

Writing a fast food restaurant business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the whole business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Products and services:.

  • For instance, your products and services may include menu items, combo meals, takeout and delivery services, combo meals, and catering services.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your restaurant. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

  • Vegetarian fast food restaurants
  • Pizza chains
  • Mexican fast food restaurants
  • Asian fast food restaurants
  • Sandwich shops
  • Fried seafood restaurants

Describe the legal structure of your fast food restaurant, whether it is a sole proprietorship, LLC, partnership, or others.

Mission Statement:

Business history:.

  • Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

  • For instance, young adults, millennials, and busy professionals can be an ideal target market for a fast food restaurant.

Market size and growth potential:

Competitive analysis:, market trends:.

  • For instance, there is an increasing demand for healthier food options; explain how you plan to cater to this growing market.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your fast food business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Fast Food Menu:

Beverages and desserts:.

  • For instance, dramatic style involves using longer & thicker lashes for a glamorous look.

Food Preparation and Safety Measures:

This section should explain your food preparation process, cooking methods, and how your business aligns with food safety regulations.

Special Services:

In short, this section of your fast food restaurant plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

  • For example, fresh and quality ingredients, unique menu items, sustainability, and ethical practices could be some of the great USPs for a fast-food restaurant.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your fast food restaurant business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your fast food restaurant, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

  • Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your fast food restaurant’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

  • It should include key executives, master chefs, senior management, and other department managers (e.g. operations manager.) involved in the fast food restaurant operations, including their education, professional background, and any relevant experience in the food industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your fast food restaurant, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

  • This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the restaurant industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your fast food restaurant business plan should only include relevant and important information supporting your plan’s main content.

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This sample fast food restaurant business plan will provide an idea for writing a successful fast food restaurant plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our fast food restaurant business plan pdf .

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Frequently asked questions, why do you need a fast food restaurant business plan.

A business plan is an essential tool for anyone looking to start or run a successful fast food restaurant business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your fast food restaurant.

How to get funding for your fast food restaurant business?

There are several ways to get funding for your fast food restaurant business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your fast food restaurant business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your fast food restaurant business plan and outline your vision as you have in your mind.

What is the easiest way to write your fast food restaurant business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any fast food restaurant business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our   business plan software .

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Fresin Fries

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

There is  an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall.

Fresin Fries will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces.

Fresin Fries intends to cater to the bulk of teenagers and youngsters in Singapore. We have chosen this group for several important reasons. It is our goal to be "the extraordinary fast food place" and we believe that the age group from 15 to 25 is the primary age where brand building efforts could take place. They are on limited or fixed incomes and seek a value/price relationship that will not stretch their budgets.

Our secondary target is between the ages of 25 and 37, which are a heavy lounge/restaurant user group. They are more flexible in budgets and seek more than a value/price relationship.

Competition

Our main competitors in this segment are any food outlets within the 300 meter radius along the Orchard Road. In our location, there are Tori-Q, Pizza Walker, Starbucks, Bread Talk, and Rotiboy. 

Our customers will have the total experience when visiting our outlet(s) and website as they will learn about this fascinating new "pop culture." We will sell merchandise from pre-packaged sauces and t-shirts, to potato cutters, all with our official brand attached to them.

Expectations

This plan is prepared to obtain a location for the initial launch of this concept. We plan to finance the costs with two investments of $100,000 total, one at startup and the other at the beginning of the second year. We expect strong growth for all three years, and profitability beginning in the third year.  

Financial Highlights by Year

Financing needed.

The company is owned by the original 4 founders, who each will contribute $25,000 for the same amount of share, 25%, and $100,000 in paid-in capital at the start. This will cover start-up requirements. We expect to contribute a second $100,000 at the beginning of the second year. 

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Problem & solution, problem worth solving.

There is an  increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall. 

Our Solution

Our main focus will be serving high-quality food at a great value. Fries will strive to be a premier local fast food brand in the local marketplace. We want our customers to have the total experience when visiting our outlet(s) and website as they will learn about this fascinating new “pop culture.” We will sell merchandise from pre-packaged sauces and t-shirts, to potato cutters, all with our official brand attached to them.

Target Market

Market size & segments.

We are targeting young Singaporeans as our primary market. Orchard Road is the place to meet and hang out after school. Due to heavy extra-curricular activities among Singapore’s youth, it is common for high schoolers to have lunch inside shopping malls, and not at home. They tend to flock to fast food joints inside shopping malls across Orchard Road.

Our secondary market segment is the "Working Singaporeans." With so many shopping malls in the vicinity, Orchard Road is the haven for shoppers and job seekers alike. In the new Paragon Shopping Centre, there are more than 8,000 workers currently working as sales persons and boutique staff. There are more than 10 major shopping malls across Orchard Road, including Ngee Ann City, the biggest shopping mall in the nation, employing more than 50,000 workers.

Lastly, Orchard Road is also the destination for tourists staying in the area. The Meritus Mandarin, Crown Prince Hotel, the Hilton, and Popular Hotel are a few of the biggest accommodations in Singapore. Tourists will stroll Orchard Road, hunting for the latest trend in fashion and have no time to stop for a full meal during shopping. Fresin Fries is the alternative for a quick bite while shopping the fancy boutiques in the area

Current Alternatives

More details on our competitors: 

Tori-Q Tori-Q is locally owned franchise who sells Japanese BBQ skewers. Established in 1998, Tori-Q had expanded its operation into neighboring countries, Indonesia, Malaysia, and Thailand. Tori-Q is popular among local teenagers as it offers fast service to its customers. Commonly, Tori-Q outlets are rather small, and can only serve a maximum of 6 guests. It is a choice for those who are in a hurry and would like to grab a quick lunch on the way.

Pizza Walker Pizza Walker is a joint venture positioned as gourmet pizza joint in Singapore. Most of its retail outlets are decorated with welcoming ambience, such as flowers and see-through kitchens. Pizza Walker is a good place to hang out, and the place is always full during lunch hour. It has more than enough tables to serve a maximum of 55 guests. Its specialty is all-you-can-eat pizza!

Starbucks Starbucks’ strategy entering the lunch market had made some impact in Singapore. Usually, a lunch menu in Singapore consists of "fried and BBQ stuff" such as roast pork with rice or the Big Mac. Starbucks is one of the first food retailers that popularized "light and healthy" alternatives such as salad or lean sandwich as an options for Singapore’s lunch accommodations.

Bread Talk As the most successful franchiser in Singapore, Bread Talk is surely becoming a threat for most food retailers. Bread Talk not only rented most of the retail space along Orchard Road, but now they are doing delivery to offices and apartments nearby. Bread Talk outlets usually consist of a huge see-through kitchen, and bread trays ready for pick-up by customers, with three or four cashiers at front, to speed up the queue. Rumor has it that Bread Talk sold more than 35,000 breads each day in just one of their retail outlets.

Rotiboy A Malaysian franchise. Rotiboy is quite popular in the region as it is now expanding into several cities in Indonesia, Vietnam, Thailand, and the Philippines. Rotiboy offers simplicity for quick lunch franchiser, and often considered alternatives for its long queueing rivals.

Our Advantages

We will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Fresin Fries is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall.

Keys to Success

This is what it will take to make us successful: 

  • Create a unique, innovative, entertaining menu that will differentiate us from the rest of the competition.
  • Control costs at all times, in all areas and implement a conservative approach to growth policy. Although, we provide more than enough fund to open more than one outlet, we want to be on the safe side of the business.
  • Sell the products that are of the highest quality, as well as keeping the customers happy with all of our product categories from food to store merchandising.
  • Provide 100% satisfaction to our customers and maintaining the level of excellent services among other competitors.
  • Encourage the two most important values in fast food business: brand and image, as these two ingredients are a couple of main drivers in marketing communications.
  • Get access to high-traffic shopping malls near the target market.
  • Promote good values of company culture and business philosophy.

Marketing & Sales

Marketing plan.

Social media is critical, along with a combination of local media and local store marketing programs will be utilized at each location. We augment the social media with traditional launch media in the beginning, and point-of-sale promotion throughout. As soon as a concentration of stores is established in a market, then we may explore print media, but of course the best form of advertising is still "buzz" via social media. By providing a fun and energetic environment, with unbeatable quality at an acceptable price in a clean and friendly outlet, we will be the talk of the local social media. Therefore, the execution of our concept is the most critical element of our plan. We will actively build our brand, through the selling of supporting materials, such as merchandise, promotional items and other marketing gimmicks similar to those of other fast food franchises.

The sales strategy is to build and open new locations in order to increase revenue. However, this plan will be implemented when the one "market tester" outlet showed potential growth. As each individual location will continue to build its local customer base over the first three years of operation, the goal of each store is shown on the graph as well as annual sales of our flagship store 

Locations & Facilities

Fresin Fries locations will range in size from 50 – 70 meter square and will seat from 15 – 25 guests. Our first location will be on the larger end of this range. The location will feature its own originality in merchandise display and other brand building attributes. We will equip the outlet with modern furniture and aim for cleanliness and an open feeling. We are currently looking at several possible sites in shopping malls along Orchard Road.

The space selection will be chosen based upon the following criteria:

  • Community size: minimum of 800,000 people within a radius of 8 kilometers.
  • Tourist destination.
  • Easy access.
  • Large percentage of teenagers in the community.

All of these qualities are consistent with Fresin Fries’ goal of providing a top quality fast food experience. We want "word-of-mouth" to be our best form of marketing, where our customers value our brand as something exciting and cannot wait to tell their friends and neighbors. And of course these days word of mouth is amplified word of mouth, via social media. 

Milestones & Metrics

Milestones table, key metrics.

Our key metrics that will help us succeed are: 

  • Detailed operational metrics for the flagship operations. We need to make the sales forecast and gross margin, plus sales per square foot. The original has to be running smoothly and be operationally solid before we go to second location. 
  • Sales per employee. We need to watch this variable very closely. We can’t expand without making sure that this model works with the planned amount of employees. 

Ownership & Structure

Fresin Fries is a privately held company. It will be registered as a Limited company, with ownership 25% – Guy Fry, 25% – Sam Sauce, 25% – Carl Cone, 25% – Harry Hip.

Management Team

Guy Fry and Sam Sauce have more than 10 years of experience in the food industry. Both are currently employed as Corporate Staff of Company A.

Sam Sauce holds an MBA degree from University V. A true entrepreneur by heart, his latest entrepreneurial project is a diamond store in the heart of Singapore.

Guy Fry holds a BA degree in Graphic Design from the Academy of Arts. His projects are widely varied from product design to brand development of several reputable companies.

Harry Hip holds a MS degree from Institute Y. He completed several projects and served as project manager for multi-national companies in Singapore.

Carl Cone holds a BS degree from University Z, majoring in Management and Information Technology. Prior to his return to Singapore, he has held several management positions in a U.S.-based IT company.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

  • Status quo regarding regulation
  • No major change in macro-economic or political situation. 
  • We assume our product, product quality, and social media marketing will generate healthy growth in buzz and steady increase in sales
  • We assume efficient management of multiple sites
  • We will make the first site work before moving to the second. 
  • We will not add sites while any site is not working well
  • We expect expansion will cause a loss in our second year, but that it will be an acceptable loss and we will have working capital to finance it. 

Expenses by Month

Net profit (or loss) by year, use of funds.

Our startup funding of $100,000 will cover both startup expenses and initial assets. specifically:

Startup expenses of $54,500 incurred before launch: 

These pre-launch, pre-revenue expenses show up in our financials as negative retained earnings in the Balance Sheet at launch. 

  • Legal: $3,000
  • Furniture and interior: 17,000 (We discussed calling these assets, but we think we can legitimately expense them instead; that’s better for tax treatment)
  • Rent: $15,000. We need five weeks in the location for fixup and such before we launch. 
  • Branding: $3,500. Includes imagery, website, logo, social media accounts, etc.
  • Location fixup: $10,000
  • Other: $2,000
  • Total: $50,500

Current assets required:

  • Cash: $50,000 to cover early deficits, working capital, etc. 
  • Inventory: $10,000
  • Plates, napkins, etc. $4,000 (other current assets in starting balance) 

Long-term Assets

  • Kitchen and fixtures: $22,000

Total Startup Costs: 

  • $54,500 in expenses incurred before launch
  • $86,000 in assets required at launch, including $50K cash reserve. 
  • Total: $140,500 startup cost

Sources of Funds

Investment will be in equal parts from all four founders. We expect to invest $100,000 to start and an additional $100,000 at the beginning of the second year. We plan to avoid commercial borrowing. 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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small fast food restaurant business plan

small fast food restaurant business plan

Home » Food

How to Start a Fast Food Restaurant [Business Plan]

A fast-food restaurant is a restaurant where clients pay for quick-service food products before eating. The food purchased may be consumed in the restaurant, taken out, or delivered. Most fast-food outlets also sell beverages, such as water, juice, and soda, but usually not alcohol.

Restaurant

Available data shows that there are 204,555 Fast Food Restaurants businesses in the United States as of 2022, an increase of 1.3% from 2022. The US fast food industry market size (by revenue) is $317.5 billion as of 2022. The expected CAGR (compound annual growth rate) of the US fast food industry is 5.1% from 2020 to 2027.

Steps on How to Start a Fast Food Restaurant Business

Conduct market research.

It is important to note that starting a fast food restaurant business requires reliable market research to be able to maximize profits from the business. Please note that the first step in the market research process should be to develop market-based research questions in line with your overall business goal and objective.

In this regard, you should source for information that will help you maximize your business, give you a hint of what your potential market will be looking out for from a fast food restaurant business, and also help you operate your fast food restaurant business with less stress.

a. Who is the Target Market for Fast Food Restaurant Business?

If you are thinking of opening a fast-food restaurant then you should make target demographics all-encompassing. It should include corporate executives, socialites, students, migrants, entrepreneurs, tourists, business people, celebrities, and every adult in the neighborhood where your fast food restaurant will be located.

b. Is Fast Food Restaurant a Profitable Business?

Yes, the fast-food restaurant business is quite profitable. The industry is worth over 317.5 billion U.S. dollars and in the United States, food and beverages services contribute about 4 percent of GDP.

c. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to the fast-food restaurant business because fast food restaurant is a niche idea in the restaurant industry;

d. Who are the Major Competitors?

  • McDonald’s
  • Burger King
  • Wendy’s
  • Dunkin’ Donuts
  • Chick-fil-A
  • Panera Bread
  • Domino’s
  • Sonic Drive-In
  • Carl’s Jr./Hardee’s
  • Little Caesars
  • Dairy Queen
  • Arby’s
  • Jack in the Box
  • Papa John’s

e. Are There County or State Regulations or Zoning Laws for Fast Food Restaurant Business?

Yes, there are county and state regulations and zoning laws for fast food restaurant businesses in the United States. Please note that the Food and Drug Administration (FDA) sets the federal Food Code, but they don’t oversee individual fast-food restaurant businesses. Instead, the various states use the Food Code as the basis for their food codes. They may adopt its rules, interpret them differently or set their own rules.

Please note that in the United States, you are required to follow your state’s foodservice code. Visit the FDA website for a list of food service codes by state. Use this to find the state authority handling restaurants and bars and view the laws that apply in your state.

f. Is There a Franchise for Fast Food Restaurant Business?

Yes, there are franchise opportunities for fast food restaurants. Here are some of them;

g. What Do You Need to Start a Fast Food Restaurant Business?

  • A Feasibility Report
  • Business and Marketing Plans
  • Business Licenses and Permits
  • A Good Restaurant facility
  • EIN (Employer Identification Number)/Federal Tax ID Number.
  • A Corporate Bank Account
  • Suppliers of food ingredients and drinks
  • Startup Capital

Memorable Fast Food Restaurant Business Names

  • Village Square© Fast Food Restaurant, Inc.
  • Finicky® Fast Food Restaurant, LLC
  • Lucas© Fast Food Restaurant, Inc.
  • Food Nest® Fast Food Restaurant, Inc.
  • Bob Robinson™ Fast Food Restaurant, Inc.
  • Good Times™ Fast Food Restaurant, LLC.
  • The Choice© Fast Food Restaurant, LLC
  • Food Court® Fast Food Restaurant, Inc.
  • Eagles Nest© Fast Food Restaurant, Inc.
  • Sit Out© Fast Food Restaurant, Inc.
  • Finger Licking® Fast Food Restaurant, LLC
  • Finger Licking® Fast Foods, LLC
  • Garvin Chickens™ Fast Foods, LLC
  • Princess Daniella© Fast Foods, Inc.
  • Finicky® Fast Foods, Inc.
  • Aunty Estee™ Fast Foods, Inc.
  • Tasty Tanya™ Fast Foods, Inc.
  • The Food King© Fast Foods, Inc.
  • Chicken Federation® Fast Foods, LLC
  • Jeff Jules© Fast Foods, Inc.
  • Taste Buds© Fast Foods, Inc.

Register Your Business

A. what type of business structure is best for fast food restaurant.

In reality, there are several options when it comes to the business structure of a fast-food restaurant, but the one most players in this line of business consider is an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits. Please note that an LLC will need an EIN if it has employees or if it will be required to file any of the excise tax forms listed below.

b. Steps to Form an LLC

  • Choose a Name for Your LLC.
  • File Articles of Organization.
  • Choose a registered agent.
  • Decide on member vs. manager management.
  • Create an LLC operating agreement.
  • Comply with other tax and regulatory requirements.
  • File annual reports.

c. What Type of License is Needed to Open a Fast Food Restaurant Business?

  • General Business License
  • Health and Safety Permit
  • FSSAI license
  • Food Handler’s License
  • Liquor license
  • Health and trade license
  • Lift clearance license
  • Zonal Permits
  • Signage Permit
  • Operational State Facility Inspections
  • A music license if you want to play live, recorded, or streaming music in your fast food restaurant
  • A dumpster placement permit that specifies where you can put your dumpster outside your restaurant

d. What Type of Certification is Needed to Open a Fast Food Restaurant Business?

These are some of the certifications you can work towards achieving if you want to run a fast-food restaurant company;

  • Clean Health Certificate
  • Food handler Certification
  • Catering Training Certificate

e. What Documents are Needed to Open a Fast Food Restaurant Business?

  • Business and liability insurance
  • Federal Tax Payer’s ID
  • State Permit and Building Approval
  • Certificate of Incorporation
  • Business License
  • Business Plan
  • Employment Agreement (offer letters)
  • Operating Agreement for LLCs
  • Insurance Policy
  • Online Terms of Use
  • Online Privacy Policy Document
  • Contract Document
  • Company Bylaws
  • Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering opening a fast food restaurant business, usually you may not have any need to file for intellectual property protection or trademark. This is because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start a fast food restaurant business.

There is no clear-cut startup cost for a fast-food restaurant, but available data shows that the cost for a small to medium fast-food restaurant can range from $300,000 to over $750,000.

What are the Costs Involved in Starting a Fast Food Restaurant?

  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $3,300.
  • Marketing, Branding and Promotions – $2,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $8,400.
  • Rent/Lease – $200,000.
  • Other start-up expenses include stationery ($500), and phone and utility deposits ($1,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $70,000
  • Start-up Inventory – $35,000
  • Store Equipment (cash register, security, ventilation, signage) – $1,750
  • Furnishing and Equipping the Restaurant – $150,000
  • Website: $600
  • Opening party: $3,000
  • Miscellaneous: $2,000

b. What Factors Determine the Cost of Opening a Fast Food Restaurant Business?

  • The size of the fast-food restaurant
  • The choice of location
  • The required licenses and permits
  • The type of facility
  • The type of food and related products retailed in the fast-food restaurant
  • The cost of hiring and paying a business consultant and attorney
  • The cost for branding, promotion, and marketing of the fast-food restaurant business
  • The cost for furnishing and equipping the fast-food restaurant business – facility
  • The cost of insurance
  • The cost for registering the business
  • Source of your food ingredients, supplies, and ongoing expenses
  • Cost of recruiting and training your staff
  • The cost for the purchase and customizing of uniforms
  • The cost for the grand opening of the fast-food restaurant business

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not compulsory to build a new facility for your fast food restaurant business, but if you have the finance, it will pay you to build your own facility. The truth is that building or reconstructing a facility will help you come up with a facility that will perfectly fit into your overall business goals and vision.

d. What are the Ongoing Expenses of a Fast Food Restaurant Business?

  • Supplies (inventory expenses)
  • Utility bills (internet subscriptions, phone bills, signage and software renewal fees et al)
  • Salaries of employees

e. What is the Average Salary of your Staff?

  • Chief Executive Officer (Owner) – $65,000 Per Year
  • Human Resources and Amin Manager – $43,000 Per Year
  • Restaurant Manager – $40,000 Per Year
  • Accountants/Cashiers – $33,000 Per Year
  • Chefs (Cooks) – $30,000 Per Year
  • Waiters/Waitress – $26,000 Per Year
  • Cleaners – $25,000 Per Year
  • Security Guard -$24,000 Per Year

f. How Do You Get Funding to Start a Fast Food Restaurant Business

  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for a loan from your bank/banks
  • Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
  • Source for soft loans from your family members and your friends.

Write a Business Plan

A. executive summary.

Chicken Federation® Fast Foods, LLC is a registered fast food restaurant business that will be located along one of the busiest roads in San Diego – California. We have been able to lease a facility that is big enough for the kind of fast food restaurant we intend launching and the facility is located in a corner piece directly opposite the largest residential estate in San Diego – California.

b. Products and Service

  • Non–alcoholic beverages

c. Mission Statement

Our mission is to establish a fast food restaurant that will make available varieties of well–prepared delicacies, snacks, and drinks at affordable prices to the residents of San Diego – California, and other cities in the United States of America where we intend to open our chains of franchises.

Vision Statement

Our vision is to become the leading fast-food brand in San Diego – California and to establish a one-stop fast food restaurant in San Diego – California and other cities in the United States of America.

d. Goals and Objectives

The goals and objectives of a fast food restaurant business are to provide an outlet where customers pay for quick-service food products before eating. They also provide an option that allows food purchased to be consumed in the restaurant, taken out, or delivered.

e. Organizational Structure

  • Chief Executive Officer (Owner)
  • Human Resources and Admin Manager
  • Restaurant Manager
  • Accountants/Cashiers
  • Chefs (Cooks)
  • Waiters/Waitress
  • Security Guard

Marketing Plan

A. swot analysis.

  • Ideal location for a fast food restaurant business
  • Highly experienced and qualified employees and management
  • Access to finance from business partners
  • Availability of different types of fast food and snacks.
  • Reliable and efficient inventory management system.
  • Financial constraints may restrict the publicity and branding of the business
  • A new business that will be competing with well-established fast-food restaurants and franchises in the city.
  • Inability to retain our employees longer than we want during the teething stage of the business.

Opportunities:

  • A rise in the number of young people who love fast food within our market space
  • Online market, new services, new technology, and of course the opening of new markets.
  • The arrival of a new fast food restaurant within our market space
  • Economic uncertainty
  • Liability problems
  • The U.S. Food and Drug Administration (FDA) could change its regulatory status and decide to enforce strict regulations that can strangulate new businesses like ours.

b. How Do Fast Food Restaurants Make Money?

Fast food restaurants make money by selling the following products;

c. Payment Options

  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via mobile money transfer

d. Sales & Advertising Strategies

  • Introduce your fast food restaurant by sending introductory letters alongside your brochure to construction companies, campgrounds, corporate organizations, households, gyms, schools, and other key stakeholders throughout the city where your fast food restaurant is located.
  • Advertise on the internet on blogs and forums, and also on social media like Twitter, Facebook, LinkedIn to get your message across
  • Create a basic website for your business to give your business an online presence
  • Directly market your products.
  • Join local fast food restaurant business associations for industry trends and tips
  • Provide discount days for your customers
  • Advertise our business in community-based newspapers, local TV and radio stations
  • List your business on yellow pages ads (local directories)
  • Encourage the use of word-of-mouth marketing (referrals)

Financial Projection

A. how much should you charge for your product/service.

The average cost of a combo meal at a fast-food restaurant is $4 to $7.

b. How Much Profit Do Fast Food Restaurant Owners Make a Year?

It depends, but available reports show that on average, a restaurant that rings up $1-million in sales might only give the owner a profit of $25,000 to $40,000 each year, while a restaurant owner whose establishment brings in $3-million in revenue can likely afford to pay themselves between $75,000 and $120,000, depending on their profit margin.

c. What Factors Determine the Amount of Profit to Be Made?

  • The capacity of the fast-food restaurant
  • The types of food, snacks, and drinks retailed
  • The location the fast-food restaurant is covering
  • The management style of the fast-food restaurant
  • The business approach of the fast-food restaurant
  • The advertising and marketing strategies adopted by the fast-food restaurant.
  • The number of years the fast-food restaurant is in business

d. What is the Profit Margin of a Fast Food Restaurant?

You can expect a net profit margin of around 7 to 10 percent. Although factors like franchise affiliation may affect profit margins.

e. What is the Sales Forecast?

Below is the sales forecast of a fast-food restaurant. It is based on the location of the business and other factors as it relates to such startups in the United States;

  • First Fiscal Year: $1.2 million
  • Second Fiscal Year:  2.5 million
  • Third Fiscal Year: $4.2 million

Set Up your Office

A. how do you choose a perfect location for fast food restaurant.

  • The demography of the location
  • The demand for fast foods, drinks, and other snacks in the location
  • The purchasing power of residents of the location
  • Accessibility of the location and the road network
  • The number of fast-food restaurants, sandwich shops, food carts, mobile food trucks, regular restaurants, and canteens in the location
  • The local laws and regulations in the community/state
  • Traffic, parking and security et al

b. What State and City are Best to Open a Fast Food Restaurant?

  • Dallas-Fort Worth, Texas
  • Atlanta, Georgia
  • Boston, Massachusetts
  • Palm Beach, Florida
  • Washington, D.C.
  • Scottsdale, Arizona
  • Portland, Oregon
  • Asheville, North Carolina
  • Las Vegas, Nevada
  • Los Angeles, California
  • New York City, New York
  • San Francisco, California
  • Washington DC
  • Chicago, Illinois

c. What Equipment is Needed to Operate a Fast Food Restaurant?

Before you can open a fast-food restaurant, you should budget and buy chairs and dining tables, POS and receipt issuing machines, storage hardware (bins, rack, shelves, food case), counter area equipment (countertop, sink, ice machine, etc.),

(Flat Screen TVs, sound system, DVD players, cooking gas, deep freezers, fridge, blenders, store equipment (cash register, security, ventilation, signage), serving utensils (plates, ashtrays, glasses, flatware) and fancy lightening amongst others.

Hire Employees

When it comes to hiring employees for a standard fast-food restaurant, you should make plans to hire a competent chief executive officer, human resource and admin manager, restaurant manager, chef (cook), waiters and waitresses, cleaners, and security guard.

Launch the Business Proper

No fast food restaurant opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening if you are operating on a low budget or you can go for a grand opening party. The bottom line is that with a proper launching of the fast-food restaurant, you will officially inform people in your city that your fast food restaurant is open for business.

a. What Makes a Fast Food Restaurant Business Successful?

  • Choose a good location and shop facility to launch the business
  • Make sure you offer a wide variety of foods and drinks (give your customers options)
  • Be deliberate with your marketing sales approach
  • Encourage the use of word of mouth to promote your fast food restaurant business
  • Leverage on all available online and offline platforms to promote your fast food restaurant business

b. What Happens During a Typical Day at a Fast Food Restaurant?

  • The shop is open for the day’s work
  • The kitchen staff prepares the food and snacks
  • The serving areas, serving wares, chairs, and tables are properly arranged
  • Walk-in customers are attended to
  • Delivery of orders are made
  • Stocks are taken and reports are written and submitted to superior officers
  • The business is closed for the day.

c. What Skills and Experience Do You Need to Build a Fast Food Restaurant Business?

  • Excellent culinary skills
  • Excellent customer services skills
  • Interpersonal skill
  • Accounting and bookkeeping skills
  • Business management skills
  • Bargaining skill
  • Work experience in a fast-food restaurant environment
  • Experience in managing people
  • Experience in business administration
  • Experience in preparing a wide variety of fast food and snacks.

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How to Write a Restaurant Business Plan in 2024 (Step by Step Guide with Templates)

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A comprehensive restaurant business plan is a framework that guides you to plan and forecast every element of restaurant management and operations.

This includes anything from your restaurant's menu design, location, financials, employee training, and a lot more.

Crafting a solid business plan is important, as it helps:

  • Transform your restaurant ideas into reality.
  • Boosts entrepreneurial success by 16% (Harvard Business Study) .
  • Equips you to navigate challenges before they arise.
  • Attracts potential investors.

“You have to show any potential investor that you have an actual plan, you know what you’re talking about, it looks professional, and you’re not just screwing around.” - Charles Bililies, owner of Souvla

Planning is key to restaurant success. Without a plan, you're more likely to join the 26% of restaurants that fail within a year.

Create a business plan to set yourself up for success.

Here's how to get started. 

small fast food restaurant business plan

A step-by-step guide to writing a restaurant business plan

Embarking on a restaurant venture is an exciting prospect filled with endless possibilities.

However, the key to transforming your culinary dreams into reality lies in the foundation of a well-crafted restaurant business plan.

This guide will walk you through creating a winning restaurant business plan , from defining your niche to seeking expert advice.

So, are you ready to cook up some success?  Let's get started. 

Essential components of a restaurant business plan

A well-structured restaurant business plan typically consists of the following key components:

  • Executive Summary

Company Description

  • Market Analysis
  • Restaurant Design
  • Market Overview
  • External help
  • Financial Analysis

Delving into each section

Now, let's take a closer look at each section of your restaurant business plan and explore the key elements to consider:

1. Executive summary

A restaurant business plan should always begin with an executive summary. Why?

  • 80% of venture capitalists say they read the executive summary first.
  • 62% of investors say they would not continue reading a business plan if the executive summary did not capture their interest.
  • A strong executive summary can increase the likelihood of securing funding by up to 40%.

An executive summary not only acts as the introduction to your restaurant business plan samples but also as a summary of the entire idea.

The main aim of an executive summary is to draw the reader (oftentimes an investor) into the rest of your business plan.

The executive summary also helps you envision the identity of your restaurant which essentially shapes the customer experience and sets you apart from competitors.

To establish a distinct identity, you need to focus on c ommon elements of an executive summary, including:

  • A mission statement  
  • Proposed concept development
  • Cuisine selection
  • The overall execution
  • The potential costs
  • Expected return on investments (ROI)

Let's take a more in-depth look at the concept development, cuisine selection, and mission statement.

Further reading

  • How to write a restaurant executive summary

Concept Development

Selecting the type of restaurant, service style, and atmosphere is the first step towards creating a unique dining experience. Whether you envision a sample menu for a:

  • cozy, intimate bistro
  • bustling quick-service deli
  • fast-casual restaurant
  • fine dining establishment

Your concept should reflect your passion and expertise in the industry.

With a broad range of options, it’s critical to scrutinize your target market and pinpoint the most suitable choice considering their preferences and your capabilities.

When planning your restaurant design, keep in mind that it should effectively complement your chosen theme and cuisine.

Additionally, consider the potential for patio seating and the involvement of your management team in making these critical decisions.

A well-thought-out concept will not only set the stage for an unforgettable dining experience but also pique the interest of potential investors.

Cuisine Selection

The cuisine you select for your restaurant can significantly influence its success.

Choosing the appropriate cuisine is vital for distinguishing your establishment from competitors and attracting your target market.

To make an informed decision, consider factors such as:

  • Market demand
  • Expertise and passion
  • Ingredient availability
  • Competition
  • Profitability
  • Cultural fit
  • Seasonality

Dietary restrictions and trends

In the highly competitive restaurant industry, keeping track of current and emerging cuisine trends can be a significant advantage.

From regional delicacies to innovative fusion dishes, understanding what’s popular and in demand can help you tailor your offerings to the desires of your target audience.

By thoroughly analyzing the market and adapting to evolving tastes, your restaurant can remain relevant and successful in the long run.

Crafting a mission statement

A well-constructed mission statement communicates the purpose, values, and goals of your restaurant to potential investors and customers alike.

A mission statement serves as a guiding light for decision-makers and employees, fueling their efforts to achieve your restaurant’s objectives.

To create an impactful mission statement, consider the following steps:

  • Identify the purpose of the restaurant.
  • Contemplate the brand’s image.
  • Account for the target audience.
  • Incorporate company values.
  • Ensure brevity and comprehensiveness.

Related content:  How to Write a Restaurant Mission Statement  

Remember, your mission statement should not only differentiate your restaurant from competitors but also resonate with your target market.

By articulating your restaurant’s unique values and vision, you’ll create a strong foundation upon which to build a thriving and successful business.

2. Company description

This is the part of the restaurant business plan where you fully introduce the company.

Start this section with the name of the restaurant you are opening along with the location, contacts, and other relevant information. 

Also, include the owner’s details and a brief overview or description of their experience.

The second part of the company description should highlight the legal standing of the restaurant and outline the restaurant’s short and long-term goals.

Provide a brief market study showing that you understand the trends in the regional food industry and why the most independent restaurant investors will succeed in this market.

Here's an example of the page layout:  

Restaurant Name: [Restaurant Name]

Location: [Restaurant Address]

Contact: [Restaurant Phone Number] | [Restaurant Email Address]

Owner: [Owner Name]

Experience: [Owner Name] has over [Number] years of experience in the restaurant industry. They have worked in various roles, including [List of Roles]. They are passionate about food and creating a memorable dining experience for their guests.

Legal Standing: [Restaurant Name] is a [Type of Legal Entity] registered in [State/Province].

Short-term Goals:

  • Generate [Amount] in revenue within the first year of operation.
  • Achieve a [Percentage] customer satisfaction rating within the first six months of operation.

Long-term Goals:

  • Expand to a second location within five years.
  • Become a recognized leader in the regional food industry.

Market Study:

The regional food industry is experiencing a number of trends, including:

  • An increasing demand for fresh,  local ingredients.
  • A growing interest in ethnic cuisine.
  • A preference for casual dining experiences.

3. Market analysis

The market analysis portion of the restaurant business plan is typically divided into three parts.

3.1 Industry analysis

What is your target market? What demographics will your restaurant cater to?

This section aims to explain your target market to investors and why you believe guests will choose your restaurant over others.

Comprehending your target market is key to customizing your restaurant offerings to their preferences and needs.

By diving into demographics, preferences, dining habits, and trends, you can fine-tune your concept and marketing strategy to reach and appeal to your target audience effectively.

An example of analyzing your target market

  Comprehending your target market is key to customizing your restaurant offerings to their preferences and needs.

Demographics and preferences

Identifying your primary target market involves considering factors such as:

For example, a neighborhood with a high concentration of families might prefer a family-friendly restaurant with a diverse menu catering to various age groups and dietary preferences.

Conversely, a trendy urban area with a predominantly young and affluent population may gravitate towards upscale dining experiences and innovative cuisine.

Cultural and ethnic backgrounds also have a significant impact on restaurant preferences, with people from different backgrounds having distinctive tastes and customs that influence their dining choices.

By thoroughly understanding the demographics and preferences of your target market, you’ll be better equipped to create a restaurant concept that resonates with them and ultimately drives success.

Dining habits and trends

As the restaurant industry continues to evolve, staying informed about dining habits and trends is crucial for adapting your offerings and attracting customers.

For example, the rise of online ordering and delivery services has significantly influenced dining habits, with many consumers seeking the convenience of having their meals delivered to their doorstep.

Health trends have also had an impact on dining habits, with an increasing number of individuals seeking healthier options when dining out.

By staying abreast of current habits and trends, you can anticipate the needs and desires of your target market and tailor your restaurant’s offerings accordingly.

This forward-thinking approach will not only help you stay competitive but also foster long-term success in the ever-changing restaurant landscape.

  • How to find your restaurant's target market

3.2 Competition analysis

It's easy to assume that everyone will visit your new restaurant first, so it is important to research your competition to make this a reality.

What restaurants have already established a customer base in the area?

Take note of everything from their prices, hours, and service style to menu design to the restaurant interior.

Then explain to your investors how your restaurant will be different.

3.3 Marketing analysis

Your investors are going to want to know how you plan to market your restaurant. How will your marketing campaigns differ from what is already being done by others in the restaurant industry?

How do you plan on securing your target market? What kind of offers will you provide your guests? Make sure to list everything.

The most important element to launching a successful restaurant is the menu . Without it, your restaurant has nothing to serve.

At this point, you probably don’t have a final version, but for a restaurant business plan, you should at least try to have a mock-up.

Add your logo to the mock-up and choose a design that you can see yourself actually using. If you are having trouble coming up with a menu design or don’t want to pay a designer, there are plenty of resources online to help.

The key element of your sample menu though should be pricing. Your prices should reflect the cost analysis you’ve done for investors. This will give them a better understanding of your restaurant’s target price point. You'll quickly see how important menu engineering can be, even early on.

5. Employees

The company description section of the restaurant business plan briefly introduces the owners of the restaurant with some information about each. This section should fully flesh out the restaurant's business plan and management team.

The investors don’t expect you to have your entire team selected at this point, but you should at least have a couple of people on board. Use the talent you have chosen thus far to highlight the combined work experience everyone is bringing to the table.

Download our free restaurant business plan  It's the only one you'll ever need. Get template now

6. Restaurant design

The design portion of your restaurant business plan is where you can really show off your thoughts and ideas to the investors. If you don’t have professional mock-ups of your restaurant rendered, that’s fine.

Instead, put together a mood board to get your vision across. Find pictures of a similar aesthetic to what you are looking for in your restaurant.

The restaurant design extends beyond aesthetics alone and should include everything from restaurant software to kitchen equipment. 

7. Location

The location you settle on for your restaurant should be well aligned with your target market (making it easier to cater to your ideal customer) and with your business plans.

At this stage in the process, its not uncommon to not have a specific location in mind - but you should at the very least have a few options to narrow down.

Tip: When you approach your investors about potential locations, make sure to include as much information as possible about each venue and why it would be ideal for your brand. Go into as much detail as possible - including everything from square footage to the demographics of the area.

Example for choosing an ideal location

Choosing the ideal location for your restaurant is a pivotal decision that can greatly influence your success. 

To make the best choice, consider factors such as foot traffic, accessibility, and neighborhood demographics.

By carefully evaluating these factors, you’ll be better equipped to maximize visibility and attract your target market.

Foot traffic and accessibility

Foot traffic and accessibility are essential factors in selecting a location that will attract customers and ensure convenience.

A high-traffic area with ample parking and public transportation options can greatly increase the likelihood of drawing in potential customers.

Additionally, making your restaurant accessible to individuals with disabilities can further broaden your customer base and promote inclusivity.

It’s also important to consider the competition in the area and assess whether your restaurant can stand out among existing establishments.

By choosing a location with strong foot traffic and accessibility, you’ll be well on your way to creating a thriving restaurant that appeals to your target market.

Neighborhood demographics

Analyzing neighborhood demographics can help you determine if your restaurant’s concept and cuisine will appeal to the local population.

Factors such as income levels, family structures, and cultural diversity can all influence dining preferences and habits.

By understanding the unique characteristics of the neighborhood, you can tailor your offerings and marketing efforts to resonate with the local community.

Conducting a market analysis can be a valuable step in this process.

To gather demographic data for a particular neighborhood, you can utilize resources such as the U.S. Census Bureau’s American Community Survey and reference maps.

Armed with this information, you can make informed decisions about your restaurant’s concept, menu, and pricing, ensuring that your establishment is well-positioned for success within the community.

Conducting market research will further strengthen your understanding of the local demographic.

8. Market overview

The market overview section is heavily related to the market research and analysis portion of the restaurant business plan. In this section, go into detail about both the micro and macro conditions in the area you want to set up your restaurant.

Discuss the current economic conditions that could make opening a restaurant difficult, and how you aim to counteract that. Mention all the other restaurants that could prove to be competition and what your strategy is to set yourself apart.

9. Marketing

With restaurants opening left and ride nowadays, investors are going to want to know how you will get word of your restaurant to the world.

The next marketing strategy and publicity section should go into detail on how you plan to market your restaurant before and after opening. As well as any plans you may have to bring a PR company on board to help spread the word.

Read more: How to write a restaurant marketing plan from scratch

10. External help

To make your restaurant a reality, you are going to need a lot of help. List any external companies or software you plan on hiring to get your restaurant up and running.

This includes everything from accountants and designers to suppliers that help your restaurant perform better, like POS systems and restaurant reservation systems .

Explain to your other potential investors about the importance of each and what they will be doing for your restaurant.

11. Financial analysis

The most important part of your restaurant business plan is the financial section . We would recommend hiring professional help for this given its importance.

Hiring a trained accountant will not only help you get your own financial projections and estimates in order but also give you a realistic insight into owning a restaurant.

You should have some information prepared to make this step easier for the accountant.

He/she will want to know how many seats your restaurant has, what the check average per table will be, and how many guests you plan on seating per day.

In addition to this, doing rough food cost calculations for various menu items can help estimate your profit margin per dish. This can be achieved easily with a free food cost calculator. 

  • Important restaurant metrics to track

A well-crafted restaurant business plan serves as a roadmap to success, guiding every aspect of the venture from menu design to employee training.

By carefully considering each component of the plan, aspiring restaurateurs can increase their chances of securing funding, attracting customers, and achieving their long-term goals.

Remember, a restaurant business plan is not just a document to satisfy investors; it is a living tool that should be revisited and updated regularly as the business grows and evolves.

By staying committed to the plan and adapting it as needed, restaurateurs can ensure that their culinary dreams have a solid foundation for success.

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Saif Alnasur

Saif Alnasur used to work in his family restaurant, but now he is a food influencer and writes about the restaurant industry for Eat App.

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Fast Food Restaurant Business Plan Sample

MAY.22, 2015

Fast Food Restaurant Business Plan Sample

Fast food flow chart – guick Service with a Smile

The fast food industry is booming, generating over 191 billion dollars in annual revenue and employing more than 10 percent of the U.S. workforce. The fast dining operations a fast food restaurant make up a segment of the dining industry called Quick Service Restaurants (QSR). Despite the fact the industry has already grown quite large, it business continuity plan checklist to expand as enterprising entrepreneurs develop new concepts and menus that are presented in the fast food restaurant business plan sample.

Quick Service with a Smile

Say “fast food” and most people think of hamburger eating establishments with drive-through windows. Yet, the QSR industry is much broader today, offering a variety of concepts and styles, and methods for the ordering and delivery of menu items. The legacy dining companies like McDonald’s, Burger King, and Wendy’s continue to thrive, but new eateries are appearing that expand the quick meal concept.

fast food restaurant business plan sample

Recipe for success opening fast food restaurant

Originally, quick service places were walk-in establishments where customers went to the counter and ordered mostly pre-prepared items off a menu posted on the wall or at the drive-through. This basic style has bloomed into a variety of arrangements that include:

  • Drive through window ordering only
  • Order by phone or online and have the order ready for pick-up or request delivery
  • Walk along a buffet style ingredient bar and request specific items
  • Street vendors
  • Food trucks and carts
  • Fast casual (aka limited service or quick casual)
  • Mall locations and kiosks

In every case, it is convenience and speed of service that places a dining establishment into the quick service eatery category. Price used to be one of the factors, but that is not necessarily true anymore. There are upscale QSRs today where the price of meals compete with regular dining places.

The QSR will have certain other characteristics:

  • Limited menu with quick-fix selection
  • No or minimal table service
  • Counter service
  • Fast service
  • Almost identical menus within a chain

Fast casual adds a bit of a twist to the quick meal concept. The limited service dining places are included in the QSR industry, but they are really positioned in between the traditional sit-down and true fast food eateries. Quick causal has a menu that is more customized with a greater item selection of non-processed items, and they offer minimal table service. For example, patrons may order a grilled chicken salad at the counter, and it is delivered to the table. If customers want something else, they must go to the counter and ask for it.

Entrepreneurs interested in starting a new operating concern will need to consider all of the current styles and determine which will work best for the type of menu that will be offered at startup. On the other hand, there may be a brand new concept just waiting for development in the marketing plan for fast food restaurant.

Technology is having an impact on the QSR industry. For example, there are already dining places where customers can walk into the faster service eatery, order items on a digital screen at a kiosk, and then pick up the completed order at the counter. As technology advances, the QSR industry is eagerly adopting new technologies, and that could lead to new concepts.

sample fast food restaurant business plan

The first step to an ideal business plan restaurant – come up with a concept

Creative entrepreneurs seem to have no limit to their imagination. Subway serves a sandwich selection and provides a small dining section. McDonald’s is family-friendly with many of the locations offering a playground. California Pizza Kitchen serves a lot more than pizza. The Cheesecake Factory offers over 250 menu items every day that are made fresh daily. Chipotle offers a trendy version of Mexican-inspired menu items.

There seems to be an endless variety of concepts – Indian themed foods, protein smoothies, chicken or chicken salad only, hot dogs, multi-course meals to go, Chinese food, ice cream, fish only, roast beef only, tacos, sandwiches only, salads, yogurt, trendy coffee concoction, and on and on it goes. Some eateries specialize based on their preparation methods, like The Cheesecake Factory.

The concept and the menu are naturally closely tied together. A gourmet hot dog diner would probably not choose a Chinese décor, for example. Everything must blend together which is one reason it is so important to complete one of the fast food restaurants business plans . This is a document that takes the entrepreneur step-by-step through the process from concept to financials. If certain elements do not mesh well, it will become apparent during the development process.

Before opening fast food restaurant consider trends

One of the challenges of being a restaurant owner is staying ahead of market trends. Consumer tastes and preferences change, and the eatery that does not stay on top of those trends could find itself losing customers to the next new concept. Trends come and go, but the following offers an idea of the kind of features modern and informed consumers are looking for on the menu or in food preparation.

  • Only Fair Trade drinks served
  • Only locally produced ingredients purchased
  • Healthy salad options
  • Organic food
  • Low calorie options for favorite foods or low calorie options added to the higher calorie menu
  • Only grilled and never fried menu items
  • No processed foods
  • Changing menus to reflect current health research
  • Special diet menu items like gluten free foods, ingredients safe for diabetics, or heart healthy foods

Dining establishments must be much more transparent today as to what they serve, how it is prepared, the calorie count, the food content, and how ingredients are sourced. Price counts too, but not as much as it used to, depending on the type of dining establishment started. A dollar menu is popular at some establishments, but would not be popular at others because the concept does not support such inexpensive foods. The dollar menu is also quite impractical for most eateries because such a low-priced menu would not cover expenses.

Another trend is enabling customers to order via their smartphones and tablet computers, or via a website. Will the new enterprise be technology enabled? It is one way to differentiate the startup and especially appeal to the digital natives – the Millennials and Gen Z – who expect to use their technology for almost everything.

sample business plan for a fast food restaurant

Elements of Success fast food business plan

Every successful operation has to consider certain critical factors directly related to success. Some are more important than others. One such factor is the location. Putting a hot dog stand next door to the country club that has a dining room may not generate enough revenue. Put that same hot dog stand on a downtown corner, near buildings where thousands of busy people are working in offices, or in a local mall, and lunch and/or dinner sales are going to be high.

On the other hand, a place with a drive-through window that serves biscuits for breakfast and hamburgers for lunch and dinner will want a location that has high traffic flow, especially at mealtimes. The location is also influenced by available lease space, required building modifications, and the monthly lease rate. Of course, the entrepreneur can also build a place from the ground up with the understanding that it will take a lot more startup capital.

sample of fast food restaurant business plan

Setting the Menu and Prices

The menu must be more varied the more meals that are served. The hours of operation also impacts the required staffing level which in turn impacts operational expenses.

Franchise for start fast food?

Some entrepreneurs choose to buy a franchise. They do so because of the advantages a franchise offers, but never make the mistake of thinking a franchise guarantees success. That is not true. Establishing and growing a franchise takes a significant financial investment and real effort. Advantages include:

  • The right to use the brand name which already has market familiarity
  • Startup that is turnkey ready
  • Access to in-depth training
  • Availability of a well-developed operational model
  • Access to tested marketing strategies
  • Ability to access the knowledge of the corporate personnel
  • Sometimes, easier access to capital through the franchising company

Instant brand recognition is a real asset to a fledgling enterprise. Consumers are already familiar with the menu, services, quality, and even the physical layout. People who search out chains appreciate the level of familiarity they have with the operation.

However, the chain operation is also subject to getting its reputation damaged when other franchisees perform poorly. There are millions of people who have had one bad dining experience and refuse to ever try any other restaurant in the same chain. Some go online and post comments like, “Don’t ever try any XYZ restaurant.” It is guilt by association.

All the advantages come with a price in the form of franchise fees which can be quite hefty. The ongoing support is the ROI for paying the fees in a timely manner. The franchise restaurant is not a good choice for an entrepreneur that wants to be in total control of things like hours of operation, menu, vendors, service level, marketing, and so on. Franchisors have a lot of restrictions, and the owner must be willing to play by corporate rules.

sample business plan for fast food restaurant

Getting Ready for Startup fast food business

One of the best ways to understand how to write a high quality roadmap for success is to look at a fast food restaurant business plan sample. Most examples are written to an audience that includes investors and the owner, but always the owner. This is a document that addresses every critical element of the concern, creating a steady path of sustainability. Thousands of people start successful fast food operations every month, but it is not successful by accident.

When the final fast food restaurant marketing plan pdf is published, it contains all the elements of success. It proves the entrepreneur has carefully worked through the details, thought through what is needed to run a smooth enterprise, and identified what it will take to achieve sustainability. A successful startup is no small feat and never happens by accident. All the reasons a food operation is likely to fail are considered and addressed. The reasons include:

  • Lack of adequate information about the competition
  • Selecting a poor location
  • Poorly designed fast food restaurant marketing strategies
  • Lack of skilled staff or inadequate staffing
  • Inadequate cash flow
  • Difficulties obtaining the correct ingredients
  • Poorly prepared food

With so many reasons contributing to potential failure, it is easy to start thinking this type of fast service enterprise is too risky. Yet, new operating enterprises are opened all the time, and many become the new fast service chains using the popular franchise model.

business plan fast food restaurant sample

This is why it is important to write a document that does not skip steps. For example, the fast food restaurants marketing strategies can play a big role in driving customers to the restaurant. However, the marketing section of the planning document is just one section of several. A high quality document is thorough and attractive to readers, including potential investors.

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Writing fast food restaurant business plan

Ready to write a planning document? The standard sections include the following information:

  • Executive Summary – The short summary gets right to the point as to what the fast service company will involve and what makes it unique. This is like a snapshot that captures the essence of the new company, providing a profile and stating the goals. It may also name the amount sought from investors or the amount of the bank loan requested.
  • Company Description – This section summarizes the basics about the company. What is the concept? What can customers expect to find when they walk in the door? What is the décor or theme? What type of food will be served and during what hours? Who will own the startup? Are their partners? Where will the operation be located and in what kind of facilities?
  • Management – This section offers a profile of the management. Small food establishments are often initially managed and operated by the owner. Larger ones with extended hours will need more than one manager to oversee staff. Who will manage the ongoing concern, and what are their qualifications, including education and experience? What is the management structure? How much will managers be paid?

This section also discusses the personnel plan. One of the many challenges the owner faces is keeping the operation adequately staffed. High turnover can quickly cause customer service problems. How will the management ensure it can keep positions filled and employees trained? Is there a need for a cook, cashier, counter staff, and maintenance or cleaning staff? How many shifts must be covered?

  • Products and Services – This is the section where all the research effort into the menu and the sources of ingredients comes together. Provide a description of the products, giving details about the menu, ingredients, customer services, strategies for keeping the menu relevant and updated, and other information as necessary. Services can include things like delivery services or catering packages. Also, how will the ingredients be sourced, and what are the strategies for ensuring an uninterrupted flow? Are there reliable vendors lined up with contracts ready to be put in place?
  • Industry, Competitor, and Market Analysis – Remember that one of the reasons for operational failure is due to lack of information about the competition. Every entrepreneur should do in-depth research on the local industry and competition. If unfamiliar with how to do this kind of research, have an experienced consultant conduct the research.

This section describes the industry, narrows the market, names the targeted market, presents the market characteristics, and defines a competitive pricing structure. Specifically, what is the target market, and what are the market needs? The competitive analysis is quite detailed. It addresses market share, barriers to market entry, market needs, and the potential for future competitors to enter the scene. One way to present the information is to do a table layout comparing various characteristics between competitors, on elements like theme, pricing, food quality, hours of operation, etc.

This is also a good place to describe the trends that impact the fast service industry and the market. That description is followed by a description of the specific trends the startup will encompass in its growth strategies.

  • Marketing Strategies – The fast food restaurant marketing strategies sample demonstrates the overall path forward to get brand recognition and to grow the startup. The fast food operation needs a steady flow of customers – new and returning. In this section the owner discusses the strategy for penetrating the market and communicating with the market. What kind of promotions and advertising will be conducted? Is there a website that can be turned into a marketing tool? If the operation will sell catering packages or deliver lunches, for example, there is a need for a sales strategy to reach potential customers.

Marketing encompasses price, product, place, and promotion – the 4 Ps. Address each of the Ps, and the startup will be on its way to success.

  • Financial Projections – Many entrepreneurs need help preparing this section. It is based on the market analysis and the operational setup. Developing prospective financial data is challenging because there is no historical data to rely on. The statements to include are the profit/loss statements, cash flow statements, balance sheets, and capital expenditure plans. The SBA recommends doing monthly or quarterly financial projections for the first year as a minimum. Another four years of projections are usually included also, but the numbers can be on a quarterly or annual basis.

Also included in this section of the business plan sample for fast food restaurant is any other useful financial information, like ratios, breakeven analysis, and trend analysis. Graphs are beneficial to readers. Also, what startup funding is needed, and what are the targeted sources? Is the owner investing personal funds?

Quality really does count when preparing the document. It counts for the startup owner and for potential investors. This is a living, breathing document too. Once the fast food restaurant business plan pdf is completed, it should not be banished to a drawer or left to linger in old work processing files. The document needs regular updating to keep the business on track.

If unfamiliar with how to prepare such a beneficial document, the most important step you can take is getting professional consulting help. There is too much at risk to take any chances with potential success.

sample of a fast food restaurant business plan pdf

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12+ SAMPLE Fast Food Business Plan in PDF | MS Word | Google Docs | Apple Pages

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Formal Fast Food Business Plan

Formal Fast Food Business Plan

  • Mission statement
  • Vision statement
  • Overall concept
  • Possible cost
  • Possible ROI (return on investments)
  • What will be the overall costs for your business?
  • How will you choose your target market?
  • How much will your product cost?
  • What will be the best name for your business?
  • What can be your brand marketing strategy ?
  • How will you manage your financial projections?
  • How can you build the pool of workers?
  • How can you have a great menu design?
  • How can you gain profit?
  • What can be the contents of your business plan?

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Fast-Food Restaurant Business Plan Template

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Fast-Food Restaurant Business Plan Template Description

Fast food business plan template with financials

Our ready-made fast food business plan package includes a robust pre-written business plan in Word and a customizable automatic financial model in Excel tailored to the fast-food business. All you need is to spare a couple of hours customizing the documents to perfectly suit them to your own fast-food restaurant project. Your ready-made fast-food business plan is ideal to pitch your F&B venture to prospective investors and will you plan, execute, fund and launch a successful fast-food outlet. Check below the full content description.

small fast food restaurant business plan

Fast-Food Business Plan Document in Word

Our ready-made Fast-Food Restaurant business plan template is in Word format and includes 23 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your Fast-Food Restaurant project. Each section and sub-section offers you a sample text that you can easily customize to make your business plan unique. Below is a short extract of your fast-food business plan template in Word.

Fast-food business plan template in Word

Automatic Fast-Food Financial Model in Excel

Our pre-populated Fast-Food Restaurant financial model is in Excel format and includes multiples worksheets. You can easily edit the model’s inputs including changing costs and revenue assumptions to generate pro-forma financial forecasts including P&L, Cash flows and Balance Sheets. Below is small excerpt of your automatic fast-food financial plan in Excel.

Fast food financial plan in Excel

The Benefits of Creating a Business Plan for a Fast-Food Restaurant:

There are many important benefits for creating a business plan for your upcoming fast-food project including:

  • Clarifying your vision and goals: A business plan allows you to take the time to think through all aspects of your fast-food restaurant and how you envision it operating. You can consider your target market, menu offerings, and unique selling points, as well as your long-term goals for the business.
  • Serving as a roadmap: A business plan can help you stay focused on your goals and make informed decisions as you move forward with your fast food project. It can help you anticipate challenges and plan for how to overcome them.
  • Raise funding: If you need to borrow money to start your fast-food restaurant, a business plan can be an important tool for convincing lenders or investors to provide the funding you need. It should include financial projections and a clear explanation of how the funding will be used to grow the business.
  • Reference tool for execution: As you move forward with your fast-food restaurant, you may encounter new challenges and opportunities. A business plan can be a useful reference tool to help you navigate these check points and stay on track. You can refer back to it to ensure you are staying true to your plan and making progress towards your long-term objectives.

This Ready-Made Fast-Food Business Plan is For:

  • Entrepreneurs wishing to start a Fast-Food Restaurant
  • Aspiring Fast-Food Restaurant owners who want to create a business plan fast and easy
  • Fast-Food entrepreneurs who wish to pitch their project to investors
  • F&B professionals who wish to better understand the potential of the opportunity

Immediate Delivery by Email

  • Once you complete the order, you will receive an email with links to download your documents
  • Your order will contain the full pre-written business plan in Word
  • Your order will contain the full customizable financial model in Excel

Your Fast-Food Restaurant Business Plan Content

Executive Summary: Our Fast-Food Restaurant business plan template starts with a compelling Executive Summary. This key section is very important as it summarizes in 1 page your Fast-Food Restaurant business opportunity. It will introduce your business model, the key people behind the project as well as the unique selling proposition offered by your Fast-Food venture. This section will also mention how market conditions and consumer trends are favorable for launching your project.

The Problem Opportunity: Next, your ready-made Fast-Food Restaurant business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your Fast-Food business. These can include issues such as lack of Fast-Food outlets in a certain location, low quality of food by existing players, undifferentiated offering by current actors in the market…etc.

The Solution:  This section explains how your Fast-Food Restaurant will take advantage of the current problems in the market and will detail your innovative solutions.

Mission & Vision: Your mission will explain in a couple of sentences your Fast-Food Restaurant’s business ethos. In other words, it will summarize your unique value proposition and will explain how you are different than the competition. Your vision will explain your long-term plans for this Fast-Food Restaurant concept. Are you planning to start with one branch today and expand into a multi-branch business model? Are you looking to transform your Fast-Food Restaurant business into a franchise model?…etc.

Business Model:  This section details your Fast-Food Restaurant concept using the business model canvas method. In a visually appealing table, we will detail your Fast-Food Restaurant’s key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services:  Next, we will talk in details about your various products and services. We will describe your different menu items including starters, main dishes, desserts, beverages…etc. We will also provide information about your pricing by product or line of items.

Market Analysis: This important section describes the various market statistics and consumer trends in the Fast-Food industry and explains how they support your own concept. The purpose of this section is to show that the market conditions are favorable for launching your new Fast-Food concept.

Global Market Trends: In this sub-section of the market analysis, we will discuss the latest global market trends in the Fast-Food industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends: This sub-section explains the local market trends that are relevant to your particular Fast-Food business.

Target Customers:  In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis:  We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages: After looking at the competitive landscape, we will then show how your Fast-Food Restaurant is differentiating itself from the competition through a number of key advantages.

SWOT Analysis:  This section features a 4-quadrant table with explanations about how your Fast-Food Restaurant intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan : This chapter provides detailed information about your go-to-market strategy. It includes a detailed action plan to help you build brand awareness and generate sales.

Branding & Awareness:  We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition:  We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Operating Plan:  This chapter provides information about your Fast-Food Restaurant’s opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team: It is very important to present the key people behind your Fast-Food project and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan:  No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones: To be able to launch and execute your Fast-Food project, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan: Without a robust financial plan, your Fast-Food Restaurant business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this and the following sections will be provided by the Excel financial model accompanying your Fast-Food business plan.

Projected Revenue:  This module shows your Fast-Food Restaurant’s revenue projections over the next three years.

Projected Profit and Loss:  This module shows your Fast-Food Restaurant’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your Fast-Food Restaurant’s revenue is converted into a net profit.

Projected Cash Flows:  This module shows your Fast-Food Restaurant’s cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your Fast-Food Restaurant will generate from its day to day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet : This module shows your Fast-Food Restaurant’s balance sheet projections over the next three years. The balance sheet will provide a summary of your Fast-Food Restaurant’s short term and long term assets in addition to your short term and long term liabilities and capital.

Profitability Analysis:  In this section, we will provide information about your gross margin, net margin and discuss the profitability of your Fast-Food Restaurant business.

Funding Requirement:  This module states the amount of funding your need to be able to comfortably launch your Fast-Food Restaurant business. It also describes the planned allocation of the funds between opex and capex.

Conclusion : Finally, we will conclude your business plan by recapitulating the key points that make your Fast-Food Restaurant project compelling and reiterate the rationale behind your business opportunity.

Why Use our Ready-Made Fast-Food Business Plan?

  • Speed & Convenience: Once you complete your order, you will receive the Fast-Food Restaurant business plan directly in your mailbox. Since it is already pre-written with fully customizable financials, you will only need to spend a couple of hours to edit it and adapt it to your own F&B project.
  • High Quality: Your Fast-Food Restaurant business plan has been written by our professional team of business plan writers and experts from the F&B industry. You will receive a professional Fast-Food business plan template ideal for presenting to potential investors or banks.
  • Low-Cost: Our pre-written Fast-Food Restaurant business plan template is the most cost-effective solution in case you need to build a solid and professional Fast-Food business plan. We are confident you will save hundreds if not thousands of dollars by ordering our premium business plan compared to hiring a consultant or subscribing to complicated and expensive software.

If you have any question regarding our ready-made Fast-Food Restaurant business plan package, do not hesitate to contact us , we are here to help.

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ProfitableVenture

Fast Food Restaurant Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Restaurant

Are you about starting a fast food restaurant ? If YES, here’s a complete sample fast food restaurant business plan template & feasibility report you can use for FREE to raise money .

Since the advent of fast food restaurants, loads of entrepreneurs have becomes millionaires. If you are interested in the food industry, one of the coolest ways of making money is to open a fast food restaurant . Although this type is profitable, but at the same time you can run at a loss if your fast food restaurant is not well positioned and managed.

It is important to state that loads of fast food restaurants close shops simple because they failed to conduct detailed market survey and feasibility studies before opening shop. Your ability to re – strategized and always up your service deliveries will help you stay competitive.

A Sample Fast Food Restaurant Business Plan Template

1. industry overview.

The Fast Food Restaurant industry consists of restaurants where clients pay for quick-service food products before eating. The food purchased may be consumed in the restaurant, taken out or delivered as requested. Gross revenue generated in the industry is derived from both franchised and company- owned fast food outlets.

Franchise fees ( up-front costs associated with opening a franchise ) are also accounted for in the revenue generated in the industry. Although this industry does not include coffee and snack shops but most fast food outlets also sell beverages, such as water, juice and sodas, but usually not alcohol.

The Fast Food Restaurants industry has managed to excel during the last five years right through the recovery. Keeping consumers’ appetites satisfied, fast food outlets / franchises have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet.

The industry has also thrived by developing products at price points attractive enough to weather the slow recovery, resulting in strong revenue growth. As a result of this, these trends are expected to continue and contribute to revenue growth going forward.

The Fast Food Restaurants industry is a thriving sector of the economy of the united states, United Kingdom , France, Italy, and Canada and in most country of the world. Statistics has it that in the United States of America, The Fast Food Restaurants industry generates a whopping sum of well over $228 billion annually from more than 208,392 registered fast food outlets / franchise scattered all around the United States of America.

The industry is responsible for the employment of well over 4,269,281 people. Experts project The Fast Food Restaurants industry to grow at a 2.4 percent annual rate. MacDonald’s, Yum Brands, Inc. and Subway are the leaders in The Fast Food Restaurants industry; they have the lion market share in the industry.

The Fast Food Restaurants industry is confidently embedded in the mature stage of its life cycle. Over the next 10 years, industry value added, which measures an industry’s contribution to US GDP, is forecast to grow at an average annual rate of 2.5 percent, compared with estimated annualized GDP growth of 2.2 percent during the same period.

Thus, the industry has exhibited slow and steady long-term growth, at a slightly faster pace than the economy as a whole. For this reason, many fast food chain operators are seeking higher growth in the global market.

Over and above, the sandwich industry / sandwich shop line of business is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale in a street corner like the average mom and pop business or you can chose to start on a large scale with several outlets in key cities.

2. Executive Summary

Finicky Fast Food®, LLC is a standard and registered chain of fast food restaurants that will be located in one of the busiest roads in Cleveland – Ohio but hope to spread out to key cities in the United States with the first 5 years of operations.

We are at the final stage of leasing a facility along a major road that is big enough to fit into the design of the kind of fast food restaurant that we intend launching and the facility is located in a corner piece directly opposite the largest residential estate in Cleveland – Ohio.

Finicky Fast Food®, LLC will be involved in the sale burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al in our restaurant and when customers order for it to be delivered to them in any location around us.

Basically we will be involved in operating quick-service restaurants, operating fast food services, operating drive-thru and take-out facilities in our chains of fast food outlets that will be scattered all across major cities in the United States and Canada.

We are aware that there are several large and small fast food restaurants scattered all around Cleveland – Ohio, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering. We have delivery service options for our customers, and our outlet is well secured with the various payment options.

Much more than retailing and serving burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al, our customer care will be second to none in the whole of Cleveland – Ohio.

We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit any of our chains of fast food restaurants and also to become our loyal customers and ambassadors.

Finicky Fast Food®, LLC will ensure that all our customers are given first class treatment whenever they visit any of our chains of fast food outlets.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved when making some business decisions that directly affect them.

We are aware of the trend in the restaurant / fast food industry and we are not only going to operate a system where our customers would have to come to our fast food restaurant to make purchase or whatever they want, but we will also operate an online fast food restaurant and our customers can place orders for our foods, snack and drinks online and they will get it delivered to their houses or any location they want us to deliver the goods to within Cleveland – Ohio.

Finicky Fast Food®, LLC is a family business that is owned by Mrs. Becky Alison and her family. Mrs. Beck Alison is a sandwich cum fast food specialist; she has a B.Sc. in Food Science and a Diploma in Business Administration, with well over 15 years of experience in the restaurant and fast food industry, working for some of the leading brand in the United States.

Although the business is launching out with just one outlet in Cleveland – Ohio, but there is a plan to open other outlets all around Ohio and in other key cities in the United States of America and Canada.

3. Our Products and Services

Finicky Fast Food®, LLC is in the restaurant/fast food industry to make profits and we will ensure we go all the way to make available a wide variety of fast food and soft drinks to our clients. Our product and service offerings are listed below;

  • Operating quick-service restaurants
  • Operating fast food services
  • Operating drive-thru and take-out facilities
  • Sale of Burgers
  • Sale of Sandwiches
  • Sale of Mexican
  • Sale of Pizza and Pasta
  • Sale of Chicken and Chips
  • Sale of Asian
  • Sale of beverages, such as water, juice and sodas

4. Our Mission and Vision Statement

  • Our vision is to become the leading chains of fast food restaurant – brand in Cleveland – Ohio.
  • Our mission is to establish chains of fast food restaurants that will make available a wide variety of fast food and soft drinks at affordable prices to the residence of Cleveland – Ohio and other cities in the United States of America and Canada where we intend opening our chains of fast food restaurants.

Our Business Structure

Finicky Fast Food®, LlC do not intend to start a fast food restaurant business just like the usual mom and pop business around the street corner; our intention of starting a fast food restaurant business is to build a standard business in Cleveland – Ohio.

Although our fast food restaurant might not be as big as McDonald’s and Subway et al, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business. We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Restaurant Manager
  • Human Resources and Admin Manager
  • Chef/Kitchen Workers

Sales and Marketing Manager

Information Technologist

  • Accountants/Cashiers
  • Customer Services Executive
  • Van Drivers/Deliverers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Chief Florist):

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board

Admin and HR Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily office activities.

Restaurant Manager:

  • Responsible for managing the daily activities in the restaurant (kitchen inclusive)
  • Ensures that the restaurant facility is in tip top shape and conducive enough to welcome customers
  • Interfaces with third – party providers (vendors)
  • Reports to the Chief Executive Officer
  • Attends to Customers complains and enquiries
  • Prepares budget and reports for the organization
  • Handle any other duty as assigned by the CEO

Chef/Kitchen Staff

  • Make burgers, Mexican, chicken and chips, Asians, sandwiches and pizzas as supervised by the kitchen supervisor
  • Responsible for carrying out all casual or unskilled jobs in the restaurant
  • Responsible for packaging burgers, Mexican, chicken and chips, Asians, sandwiches and pizzas meant for delivery
  • Handles any other duty as assigned by the restaurant manager
  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps increase sales and growth for the company
  • Manage the organization website
  • Handles ecommerce aspect of the business
  • Responsible for installing and maintenance of computer software and hardware for the organization
  • Manage logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
  • Manages the organization’s CCTV
  • Handles any other technological and IT related duties.

Accountant/Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Waiters/Waitress

  • Promptly attends to customers in a friendly and professional manner
  • Ensures that un-occupied tables are always set and ready for customers
  • Pulls out chairs for customers as they arrive
  • Handle any other duty as assigned by the Chief Operating officer/restaurant manager

Van Drivers/Sandwich Deliverers:

  • Delivers customer’s orders promptly
  • Delivers correspondence for the restaurant
  • Runs errand for the organization
  • Any other duty as assigned by the floor/line manager
  • Responsible for cleaning the shop facility at all times
  • Ensures that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the store facility
  • Handles any other duty as assigned by the shop manager.

6. SWOT Analysis

Our intention of starting just one outlet of our fast food restaurant in Cleveland – Ohio is to test run the business for a period of 2  to 5 years to know if we will invest more money, expand the business and then open other outlets all over Ohio and Key Cities in the United States of America and Canada.

We are quite aware that there are several fast food outlets all over Cleveland – Ohio and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Finicky Fast Food®, LlC employed the services of an expert HR and Business Analyst with bias in fast food line of business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Finicky Fast Food®, LCC;

Our location, the business model we will be operating on (physical chains of fast food restaurants with active online presence), varieties of payment options, wide varieties of fast food and soft drinks and our excellent customer service culture will definitely count as a strong strength for Finicky Fast Food®, LCC.

A major weakness that may count against us is the fact that we are a new fast food restaurant – business and we don’t have the financial capacity to compete with multi – million dollars chains of fast food restaurants like McDonald’s and Subway et al.

  • Opportunities:

The fact that we are going to be operating our fast food restaurant in one of the busiest streets in Cleveland – Ohio, provides us with unlimited opportunities to sell our burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our fast food restaurant; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new sandwich shop, pizza shop or fast food restaurant in same location where ours is located.

7. MARKET ANALYSIS

  • Market Trends

In this era when the online community is growing rapidly, you would do your business a whole lot of favor if you create your own online presence. One of the easiest ways to get people to see you as an expert in your line of business is to blog constantly about fast foods.

You may also want to leverage on social media platforms like Instagram, Facebook, and Twitter, and others to publicize your fast food restaurant. You can as well go ahead to open an online portal where people can place order from your fast food restaurant.

You must ensure that your delivery system is efficient if you intend to do well with your online fast food business. So also, keeping consumers’ appetites satisfied, fast food restaurants / franchises have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet.

8. Our Target Market

One thing about burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al is that you can hardly find someone who doesn’t patronize them. As a matter of fact, most fast food restaurants now have menu designed specifically for vegan and others depending on their food preferences.

In view of that, we have positioned our fast food restaurant to service the residence of Cleveland – Ohio and every other location where our chains of fast food outlets will be located in key cities all over the United States of America and Canada.

We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail our products to the following groups of people;

  • Event Planners
  • Vegetarians
  • Corporate Organizations
  • Corporate Executives
  • Business People
  • Sports Men and Women

Our Competitive Advantage

A close study of the restaurant/fast food industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other sandwich shops, pizza shops and chains of fast food restaurants in Cleveland – Ohio. Finicky Fast Food®, LLC is launching a standard fast food restaurant that will indeed become the preferred choice of residence of Cleveland – Ohio and other cities where we intend opening our chains of fast food outlets.

Our fast food outlet is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Cleveland – Ohio. We have enough parking space that can accommodate well over 20 cars per time.

One thing is certain, we will ensure that we have a wide variety of burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al available in our shop at all times. It will be difficult for customers to visit our fast food outlets and not make a purchase of burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al.

One of our business goals is to make Finicky Fast Food®, LLC a one stop fast food restaurant. Our excellent customer service culture, online options, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups fast food restaurants) in the restaurant/fast food industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Finicky Fast Food®, LLC is in business to operate a standard and secured fast food restaurant business in Cleveland – Ohio. We are in the restaurant/fast food industry to

10. Sales Forecast

One thing is certain when it comes to fast food restaurant business, if your fast food restaurant is centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Cleveland – Ohio and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the restaurant/fast food industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Cleveland – Ohio.

Below is the sales projection for Finicky Fast Food®, LLC, it is based on the location of our business and other factors as it relates to sandwich shop start – ups in the United States;

  • First Fiscal Year-: $100,000
  • Second Fiscal Year-: $250,000
  • Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Finicky Fast Food®, LLC, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Cleveland – Ohio.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time. We hired experts who have good understanding of the restaurant/fast food industry to help us develop

In other to continue to be in business and grow, we must continue to sell our fast food and drinks which is why we will go all out to empower or sales and marketing team to deliver. In summary, Finicky Fast Food®, LCC will adopt the following sales and marketing approach to win customers over;

  • Open our fast food restaurant in a grand style with a party for all.
  • Introduce our fast food restaurant by sending introductory letters alongside our brochure to corporate organizations, schools, event planners, households and key stake holders in Cleveland – Ohio
  • Ensure that we have a wide variety of fast food and soft drinks in our restaurant at all times.
  • Make use of attractive hand bills to create awareness and also to give direction to our fast food restaurant
  • Position our signage/flexi banners at strategic places around Cleveland – Ohio
  • Position our greeters to welcome and direct potential customers
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our fast food restaurant.

11. Publicity and Advertising Strategy

Despite the fact that our fast food restaurant is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote Finicky Fast Food®, LLC.

Finicky Fast Food®, LLC has a long term plan of opening chains of fast food outlets in various locations all around Cleveland and key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Cleveland before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Finicky Fast Food®, LLC;

  • Place adverts on community based newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
  • Ensure that our we position our banners and billboards in strategic positions all around Cleveland – Ohio
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact corporate organizations, households, religious centers, schools and event planners et al by calling them up and informing them of Finicky Fast Food®, LLC and the products we sell
  • Advertise Finicky Fast Food®, LLC business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and delivery vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to fast food restaurants, it is normal for consumers to go to places where they can purchase / order burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al at cheaper price which is why big players in the restaurant / fast food industry will continue to attract loads of consumers.

We know we don’t have the capacity to compete with bigger and well – established chains of fast food restaurants like McDonald’s and Subway, but we will ensure that the prices of all the products that are available in our fast food restaurant are competitive with what is obtainable amongst fast food restaurant within our level.

We are aware that there are contracts for supply of fast foods and soft drinks by government establishments, NGOs, corporate organizations or big religious organization; we will ensure that we abide by the bidding pricing template when we bid for such contracts.

  • Payment Options

At Finicky Fast Food®, LLC, Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money
  • Payment with check from loyal customers

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a fast food restaurant ; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in Cleveland – Ohio – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
  • Marketing promotion expenses for the grand opening of Glazers Ice Cream Company®; in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
  • Cost for hiring Business Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
  • Cost for construction of a fast food restaurant – $100,000.
  • Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The cost for Start-up inventory (food ingredients, drinks and packaging materials et al) – $80,000
  • Storage hardware (bins, rack, shelves, food case) – $3,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
  • Cost for store equipment ( cash register , security, ventilation, signage) – $13,750
  • Cost of purchase of distribution vans – $50,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our opening party – $10,000
  • Miscellaneous – $10,000

We would need an estimate of $500,000 to successfully set up our fast food restaurant in Cleveland – Ohio. Please note that this amount includes the salaries of the entire staff member for the first month of operation and the amount could be more or lower.

Generating Funding/Startup Capital for Finicky Fast Food®, LLC

Finicky Fast Food®, LLC is a private business that is solely owned and financed by Mrs. Becky Alison and her family. We do not intend to welcome any external business partners; which is why we decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $100,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Finicky Fast Food®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Finicky Fast Food®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check:>Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the restaurant: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Compilation of our list of products that will be available in our shop: Completed
  • Establishing business relationship with vendors – suppliers of flours / breads, ingredients, coffees and soft drinks – In Progress

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small fast food restaurant business plan

Small Fast Food Business Plan and 5 Tips to Manage It

If you have decided to open a business in the culinary field and finally get the means to run a small cafe, it will be best for you to pour all of your thought into a small fast food business plan.

The business plan is a framework that will guide you to plan and forecast every element of your business management and operations starting from the menu design, the location of your food stall, financials, employee training, and many other essentials that will help to bring your idea into reality.

A business plan is needed, even for a small fast food restaurant as it can help you to keep track of what you are doing and make it easier for you to secure investors that are willing to fund your ideas and make your dream of running a culinary business to happen faster. 

Creating a proper business plan can be a little bit confusing if you haven’t got the experience to do so, therefore, this article is written to be your aid. Here is some business plan example for your small fast food restaurant that you can look after and modify to suit your needs.

Read also: 12 Online Food Business Ideas, Start Your Own Business Now

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How to Write a Small Fast Food Business Plan?

First of all, you will have to understand that despite using the same theme, there won’t be two businesses that are alike. By means, you and your friend can both open a fast-food restaurant but the business plan will be completely different. This is because both of you may have different ideals, different goals, and different marketing approaches.

When creating your small fast food business plan, remember to keep it short yet cover clear information regarding your business. You might want to include a few elements into your business plan:

Company Overview

small fast food restaurant business plan

On this page, you will be required to explain the details of the fast-food restaurant you are operating. For example, you want to focus on running a restaurant that serves smoothies, low-fat meals, juices, and any other type of food that is health-conscious and calculates the calories in a plate of food. From here, you can start to write a healthy fast food business plan in your company overview.

Aside from explaining the type of business you are going to operate, you are also required to provide the background of your business while including the answer in regards of the following questions:

  • The exact timing you are operating or starting the business.
  • The milestones of your business that you have successfully achieved to date include the sales goals or new branch opening.
  • The legal structure of your fast food business.

Industry Analysis

small fast food restaurant business plan

To make your fast food business plan look well-prepared, you can include an overview of the fast-food business itself. Do your research and provide an answer to the questions like:

  • The scale of your fast-food business in US$ (or PHP if you are looking for a local investor).
  • Research of whether or not the market for this type of business potential (the decline or increase in interest in this specific market should have been written).
  • Analyze your business. Who are your business competitors? What trends that going to affect the industry you are going to start, and what is the industry’s growth process within five to ten years.
  • Explain the relevant and potential market size of your fast food business plan.

Customer Analysis and Competitive Analysis

small fast food restaurant business plan

This section mostly covers your planned target customers. Is your business more suitable for college students, sports enthusiasts, groups of aerobic moms, baby boomers, gen Z, or millennials? Despite looking simple, this certain segment will help you to determine how your cast food business is going to operate.

If your targeted audience is middle-aged audiences or elderly folks, they will care more about the environment of your restaurant, the product options, and the pricing. The marketing plan for fast food restaurants that are expected to serve college students will also use a different approach in comparison to restaurants that are expected to serve elderly customers.

You can also make an analysis and identify the direct and indirect competitors your business is going to face. By identifying your business competitor, you can also prepare a more focused plan to get the upper hand in the market. List out the strengths and weaknesses your competitor has from the customer perspective.

Once done, you also have to cover the area of your competitive advantages, such as:

  • Whether or not you are going to serve a menu that your competitors don’t serve.
  • Will your customers’ service be more excellent or not.
  • Is your product going to be superior (in terms of quality) compared to your competitor.

Read Also: How to do SWOT Analysis for Online Business in Philippines?

Marketing Plan and Management Team

small fast food restaurant business plan

If you are studying management, the term “Marketing Mix” introduced by Neil Borden is no longer a strange word to you. Consider the 4P (Product, Price, Promotion, and Place) in your fast food restaurant business plan. On the promotion part, you should’ve been explaining what type of marketing approach you will use to drive the customers to come and visit your restaurant.

Is the advertisement of your business going to take place more on conventional media such as newspapers and billboards or you are going to rely more on social media marketing ? Are you going to hire local food bloggers and content creators to promote your business or not? List all of your plans on the business plan.

Read Also: 10 Social Media Marketing Checklist and Strategies

You can also highlight the key players in your management team’s background. Briefly explain the area of expertise each individual of your team excel in, the year of experience they are having in that field, as well as the achievement they have gained if there are any. 

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Financial Plan

small fast food restaurant business plan

The most crucial part that is often being looked forward to by a potential investor is the financial plan for fast food restaurant that you can provide. In your financial plan report, you will have to include the financial statement for at least five years and break it down into monthly or quarterly for the first year and annually for the rest. 

The financial report usually displays the income statement, balance sheet, and cash flow statements. The income statement is used to forecast the financial aspect of your business. The balance sheet will give the investor insight into how healthy your business finances are. The cash flow statement showcases how much money you need to start and expand your business.

Executive Summary

small fast food restaurant business plan

This section provides an introduction to your business plan. The goal of the executive summary of fast-food business plan is to quickly engage the reader and explain what type of fast-food business you are going to start as well as the status of the business. Hence, this section is always shown on the very last page of your business plan. 

small fast food restaurant business plan

You might want to attach your full financial projections in the appendix, including your store blueprints, or perhaps your location lease as a supporting document to make your financial plan looks more compelling and trusted.

Small Fast Food Business Tips to Manage

small fast food restaurant business plan

You have already gotten the insight into a small restaurant business plan example by knowing which to include/present on the paper and now it’s time to discuss tips to manage your small fast food business so it can grow over the time and draw investors to be interested to join your business, you should:

  • Defining the right management levels that are responsible for the field. For example, the General Manager will be responsible for the overall management of your restaurant, the Kitchen Manager to supervise the performance in the kitchen, the Floor Manager to ensure consumers’ satisfaction, and many more.
  • Hire people who are capable of the positions so the turnover rate will be toned down. This also affects the performance of your small business. It will be best for you to provide a clear path for growth and development for each employee to keep them motivated.
  • Give your staff proper training to build a more competent team. This will increase the efficiency to run your business, reduce turnover, and elevate your business value when people looked at the managing team profile as we talked about before on the fast food restaurant business plan sample making.
  • Hygiene is the key when it comes to the fast food or food and beverages industry in general. Make sure you keep your restaurant clean and put attention to your employees’ and customers’ safety. Investing in proper cleaning supplies is non-negotiable.
  • Remember to cut down on food waste and your food cost can be managed more efficiently. Train your kitchen staff about how to make the dishes with the proper portion of ingredients. You can provide regular scaling on ingredients if needed.

small fast food restaurant business plan

You have now gotten your example of a business plan for a fast food restaurant. Just remember to keep them as simple as you can. You don’t have to go storytelling by writing hundreds of pages about your business plan, but you will be required to highlight each important aspect to gain trust from your future investors so they are willing to join your business.

You can choose to write the business plan in your style based on the guide above or you can also look for the small fast food business plan PDF Philippines through business forums and have them downloaded and edited according to your planning. We will be strongly encouraged to do the former though.

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Sample Fast Food Restaurant Business Plan

Fast food restaurant business plan pdf sample.

Fast food business all has to do with providing quickly prepared and served food which has low nutrition compared to other foods.

It refers to a restaurant that sells food with preheated or precooked ingredients served in a take away form for customers.

Here is a sample business plan for starting a fast food cafe business.

You can own a fast food business by starting it from the ground, buying an existing fast food business or buying into a franchise.

To start such fast food business, in-depth research and planning is important to achieve success.

(1) Decision Making

It is important to decide on which approach you want to use in having a small fast food business. Do you want to start from scratch? Do you want to buy a fast food business going into extinction and make it better? Or do you want to buy into a fast food franchise?

These are questions you should ask yourself in order to be able to decide on one approach out of the three for shaping your fast food business model. It all depends on you because the three approaches are good enough. The success of the business depends on management and not on the approach used in owning a fast food business.

(2) Feasibility Study

This will help in giving economic indicators to use in starting your fast food business. It states the start up and operating cost of a business and also shows if the business is worth all your efforts or not, that is, the profitability or failure of the business.

Feasibility study takes into cognizant the requirements of starting and owning a start up business like the manpower needed, the materials and machines that is needed.

Feasibility study also includes the cash flow analysis which deals with the money needed for the business and how to source for and regroup money for the business.

(3) Fast Food Business Plan

A restaurant business plan is an integral part of starting a fast food outlet. This helps in knowing the steps that will be taken in ensuring success of the business and also helps in determining the target audience of your fast food business.

A fast food restaurant business plan sample always include: business model, information on the product and services, market analysis, financial plan, objectives and method of implementation.

(4) Food Product

There is the need for you to decide on the type of food you want to be selling before opening the business. Although small fast food restaurants mostly sell hamburgers, you can make other products because you are not limited to hamburger. This helps in knowing the type of food you can sell to make money.

You don’t only decide on the type of products to offer but also develop your product for optimal satisfaction of the customers and high profitability.

To do this, you need to conduct a research to come up with a very good recipe that will attract many customers. Test should also be done to determine the final outlook of the product, to ensure that the color of the product doesn’t change due to chemical reactions and also to determine the ingredients that will make it healthy enough to consume.

(5) Location

In every business, location is an important thing that has to be considered carefully because it determines the success of your business and how well you will be patronized. A fast food business should not be situated in places with less traffic and visibility, such location will kill the business.

Highways, shopping centers, business areas, malls, colleges and universities are good locations where you can have your fast food takeaway business.  Easily accessed areas are also good for a fast food restaurant.

(6) Funding 

The feasibility study carried out earlier would have calculated the start up fund needed for the business. Here, all you have to do is to get the money either through your savings or loans and grants. The best way to get your capital is to locate potential investors with your business plan. To do this, you must have a good business plan and must be able to convince the investors.

(7) Registration

You should make inquiries from the health department in your vicinity to know the requirements of starting and owning a fast food restaurant and also the required permits and license. You will also need to be inspected by the health department before you can go on with your business.

In Texas, Florida, California and other states in the US, It is important that you meet both the state and federal requirements and also have the necessary license and permits before opening your healthy mobile fast food business.

Regulations differ from one state to another and from one country to another.

The following are other basic things that needs to be done when starting a fast food center business:

• Purchasing of all required and necessary equipment especially cooking utensils. • Staffs should be hired and trained for providing effective service.  Training is mostly important for staff in order to be aware of developments in the products they offer and also to become better at what they do. • Promote your fast food business through adverts on social media and other platforms.

FAST FOOD RESTAURANT BUSINESS PLAN EXAMPLE

Perhaps, you are keen on writing a business plan because you need it to help you obtain a loan from the bank; or maybe, you realize how really important a business plan could be to the success of your business.

Before we delve in, i believe you must have made inquiries and prepared for that business, and you are well aware of the necessary requirements and steps to be observed before starting up. This article will serve as useful template to help you draft your own fast food outlet business plan.

Other Fast Food Plans:

  • Bubble Tea Business Plan
  • Shawarma Stand Business Plan
  • Cupcake Shop Business Plan
  • Catering Business Plan
  • Pizza Shop Business Plan
  • Ice Cream Factory Business Plan
  • Hot Dog Cart Business Plan
  • Sandwich Shop Business Plan
  • Frozen Yogurt Business Plan
  • Cake Making Business Plan
  • Donut Shop Business Plan

So without any ado, below is a fast food restaurant business plan sample.

BUSINESS NAME: Tantalizer’s Fries

  • Executive Summary
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Products and Services
  • Market Analysis
  • Target Market
  • Sales and Marketing Strategy
  • Sales Forecast

EXECUTIVE SUMMARY

Tantalizer’s Fries is a fast food restaurant business that is registered and fully licensed as a Limited company to operate in Singapore. It is a fast food restaurant business that has fulfilled the necessary requirements and obtained the required licenses and permits to legally operate in Singapore.

At Tantalizer’s Fries, we will be committed to tantalizing our customers with good, and quality food recipes at excellent prices with great packaging. We know that today’s world is a very busy one, and people have less time to properly prepare their meals; this is why we have become the answer to this pressing demand for fast food. We will offer a vast range of products, from sandwiches to Belgian fries.

Our fast food restaurant will be located at one of the crowded and populated areas of Singapore. The size of the establishment will range from 60 – 70 metres square and it will contain 20 – 25 guests.

Tantalizer’s Fries will be owned by Matthew Robinson and Jimmy McDonalds, both of whom will be having a 50-50 ownership. Both Matthew Robinson and Jimmy McDonalds have more than 15 years of experience in the fast food industry. We will expand our fast food restaurant business and offer franchise opportunity in the near future, probably after the first five years.

BUSINESS OBJECTIVES

At Tantalizer’s Fries, we have set out our business objectives as given below, to be able to cement our position as one of the leading fast food restaurants in Singapore and Asia as a whole. Our business objectives include:

  • To establish a presence as one of the leading fast food restaurants in Singapore and Asia.
  • To establish Tantalizer’s Fries as a fast food restaurant that anybody would love to come to.
  • To expand the restaurant business and start offering franchise opportunity, before the last quarter of our third year of business, in Singapore, United States, and other parts of the world.
  • To create an exciting and unique menu that will set us apart from every other fast food restaurant in Singapore.
  • To provide more than a satisfactory service to our customers and maintain a high level of excellent services.

MISSION STATEMENT

Our mission is clear and straightforward, and it is in harmony with our business vision. Our ultimate goal is to be among the leading fast food restaurants in Singapore, offering franchise opportunities within and outside Singapore, and the United States.

Bearing in mind our ultimate goal, we will put in our best efforts to ensure that we provide top quality customer services to our wonderful customers. We will make our customers have more than a wonderful experience whenever they visit our fast food restaurant, and even when they visit our website. We will make sure we will have great quality packaging for our products, and have our brand label attached to all our products.

In a nutshell, our main focus is on serving our cherished customers great quality food at great and affordable prices in a very calm and soothing atmosphere.

BUSINESS STRUCTURE Tantalizer’s Fries will be owned by Matthew Robinson and Jimmy McDonalds. Matthew Robinson holds a Masters degree from the University Of Michigan, and had once been a project manager at several multinational companies while Jimmy McDonalds holds a BS degree. As the company expand over the years, we will need the services of:

  • A director of store operations.
  • Human Resource Manager (HRM).
  • Marketing Manager, and
  • Administrative Manager.

PRODUCTS AND SERVICES

Tantalizer’s Fries will focus solely on the sales of fries, sauces, alcoholic and non-alcoholic beverages. We will offer the sales of our products at very affordable prices. We will open our fast food restaurant every day from 8am to 8pm.

We will offer some Belgian fries and sandwiches in various flavours, ranging from satay sauce, Thai chilli ketchup, pesto mayo, teriyaki sauce, creamy wasabi mayo, lava cheese, barbecue, Caribbean islands, etc.

MARKET ANALYSIS

In Singapore, the end of the year 2000 marked the immense growth of consumers’ expenses for fast food, and the subsequent bounce back of the nation’s economy. The number of fast food restaurants had increased tremendously over the years.

In a survey of people within the ages of 15 – 45 years old, 80% of them confirmed to like fast food. 90% of them confirmed to like eating fast food regularly, and 10% of them affirmed to having great love for fast foods.

TARGET MARKET

Our target market will include a host of adolescents and adults that fall within the age bracket of 15 – 38. This is because this group have very flexible budgets. We will make sure we offer our products at prices that are much more appealing than those of our competitors. Our target market will also include the family unit, the male adults –this is because they have very little dietary concerns; and the medium income earners.

SALES AND MARKETING STRATEGY

We will do well to employ the necessary sales and marketing strategies to be able to catapult our fast food restaurant business to the top and cement it there. We will locally market our brand by distributing colour brochures throughout the regions in our target market areas.

We will make use of the local media of newspapers, magazines, and direct mail campaign; and also establish a website for our fast food restaurant business. We will also not hesitate to move our brand to the social media world such as Facebook, Twitter, Instagram, etc.

FINANCIAL PLAN

Startup requirements

Startup expenses:

Legal fee                                 $2,000 Rent fee                                  $20,000 Interior equipment                  $17,000 Kitchen equipment                 $23,000 Packaging                               $10,000 Contingencies                         $5,000 Startup asset                          $60,000 Total                                       $137,000

Startup funding:

The initial startup investment sum required to startup Tantalizer’s Fries fast food restaurant business is $137,000.

Both Matthew Robinson and Jimmy McDonalds will contribute a 50-50 percent sum of investment to make up the startup capital. Matthew Robinson and Jimmy McDonalds will both contribute $68,500 as the startup investment.

SALES FORECAST

Our sales forecast for Tantalizer’s Fries for the next three years is as follows. This sales projection is however based on a number of factors that have been considered.

Year 1             $100,000 Year 2             $170,000 Year 3             $350,000

Kindly share this business plan for a fast food restaurant , thanks.

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Fast Food Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Fast Food Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Executive Summary

Business overview.

Jay & Ray’s Big Burgers & Fries is a new fast food start-up located in St. Louis, Missouri. The menu will include a variety of exceptionally large burgers that are freshly made using locally sourced meat and vegetables from local St. Louis establishments. There is also a wide variety of different types of french fries to accompany the delectable burgers. The fast food restaurant will be located in a busy intersection of a highly trafficked area of St. Louis. It will be surrounded by big box retail and grocery shopping, chain restaurants, and other businesses that are frequented by locals.

The design of Jay & Ray’s Big Burgers & Fries will be comfortable and convenient in order to attract all residents of St. Louis. The demographic will be residents of the community that come from all different backgrounds and income levels. It will be family-friendly, trendy, and offer a seating area that is able to accommodate multiple seating options. Jay & Ray’s Big Burgers & Fries will also include a drive-thru for those who elect to take their food and drinks to go.

Products Served

The following are the products to be offered by Jay & Ray’s Big Burgers & Fries:

  • Just a Plain Ol’ Big Burger
  • Avocado Big Burger
  • Veggie Big Burger
  • Double Bacon Big Burger
  • Green Chile Hot n’ Spicy Big Burger
  • Kiddos Big Burger
  • Traditional French Fries
  • Curly Fries
  • Sweet Potato Fries
  • Parmesan Herb Fries
  • Spicy Sriracha Fries
  • Assorted non-alcoholic beverages

Customer Focus

Jay & Ray’s Big Burgers & Fries will target all residents living in and around St. Louis. It will appeal to students, families, retirees, white collar, blue collar, and government employees. Because the food is moderately priced compared to other fast food establishments, all income levels will be able to enjoy the delicious offerings of Jay & Ray’s Big Burgers & Fries.

Management Team

Jay & Ray’s Big Burgers & Fries is owned and operated by best friends, Jay Brusco and Ray Coleman. Jay is the culinary component of the business, a local chef that has had a successful culinary career working at various fine dining restaurants. Ray is the business component as he has been successful as a wealth manager in St. Louis. The two friends have dreamed of opening up their own business for the past five years and have worked and studied strategy in order to ensure a thriving and sustainable fast food operation.

Jay will manage the kitchen operations of Jay & Ray’s Big Burgers & Fries. He will train and oversee the cooks, manage inventory, place food and drink orders, deal with the local food vendors, and ensure the highest customer satisfaction with the food.

Ray will oversee all administrative, accounting, and tax obligations for the business. He will train the cashiers on proper cash handling and customer service. Ray will also ensure that the highest level of customer service is being met daily and for every customer who walks in the door and goes through the drive-thru.

Success Factors

The following success factors will set Jay & Ray’s Big Burgers & Fries apart from the competition:

  • Fresh made to order burgers that are locally sourced from St. Louis meat and vegetable establishments.
  • The buns are baked on-site daily and are the softest and most flavorful bun in town.
  • Convenient location: Jay & Ray’s Big Burgers & Fries will be located in a highly-trafficked intersection that is easy to drive in and out of on any given day.
  • Customers get bang for their buck. The menu items will be typical of bistro-type dishes and sizes served at a fast food price.

Financial Highlights

Jay & Ray’s Big Burgers & Fries is seeking $165,000 in debt financing to open its start-up fast food restaurant. The funding will be dedicated for the build-out and design of the restaurant, kitchen, and drive-thru as well as  cooking supplies and equipment, working capital, three months worth of payroll expenses and opening inventory. The breakout of the funding is below:

  • Fast Food Restaurant Build-Out and Design – $80,000
  • Kitchen supplies and equipment – $40,000
  • Opening inventory – $5,000
  • Working capital (to include 3 months of overhead expenses) – $15,000
  • Marketing (advertising agency) – $25,000

The following graph outlines the pro forma financial projections for Jay & Ray’s Big Burgers & Fries:

small fast food restaurant business plan

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Moscow's culinary opportunities: How to open a restaurant

small fast food restaurant business plan

Having a nice family-style restaurant in the Russian capital with a flavor of your home country is a popular business option for many expats. But it’s not as easy as it might seem. Here are a few things to consider for potential restaurant-owners.

Thinking it through

First and foremost, one should make sure that owning a restaurant, even a small one, is really something you would like to do. As any kind of business, it takes a significant amount of time and money to manage and develop. “Success in public catering requires hard work, without weekends or holidays,” Ilias Iliadis, owner of Pita&Suvlaki Greek restaurant in Moscow, told Russia Beyond. “It is not as hard to open a place as running it.”

One will need to learn everything about every aspect of a business, from legal, fire and sanitary requirements to managing business partner relationships and hiring experienced staff. “There are many difficulties in this sphere, so you need to be totally in love with what you do to be successful,” says Radomir Krajinovic, owner of Serbian restaurant Optimist.

The number of national cuisine restaurants have grown in Moscow over the last few years.

The number of national cuisine restaurants have grown in Moscow over the last few years.

Market trends

As we noted previously, the economic crisis had led to many Russians cutting back and, as a result, there has been a growth in interest in developing fast food outlets.

Yet, the general dynamic for restaurants is toward growth: According to Poster company 2017 review of trends in the restaurant business, healthy eating, vegetarian food, open kitchen format, craft beer, food trucks (mobile cafes), and regional cuisine are becoming more popular in Moscow. The number of restaurants and bars grow and they compete for custom by offering special deals and interesting dining formats.

“Over the last few years the number of national cuisine restaurants have grown,” says Krajinovic. ”Yes, the crisis has led to fewer people visiting us, but we are still doing well - we are opening a new restaurant soon.”

Iliadis’s venture is also experiencing growth: He opened his first café in city center in 2014 – now he has opened a second restaurant and a third one is on the way.

Of course, setting up a firm without back is impossible. “To open a small restaurant or a cafe one would need 5 million rubles ($87,160),” Vladimir Shalaev, a lawyer at BMS Law Firm, told Russia Beyond. Iliadis confirms this figure. “In our case it was a year before it paid off. Our small restaurant became popular quickly so we had to find a bigger place,” he adds.

“The biggest part of what you’ll need to pay is rent. It is very expensive here,” Krajinovic says. “Other things depend on what one wants. A home-style restaurant might require from seven to 10 million rubles of investment which will pay off in two years.”

Russian banks also offer business loans. “You need to have 30 percent of the necessary investment for the new project and the bank will cover the remaining 70 percent,” says Igor Glukhov, deputy director of Credit Department of RosEvroBank.

If you serve good food and your clients sense it, they will become regulars and inspectors will not come often if they don’t receive complaints.

If you serve good food and your clients sense it, they will become regulars and inspectors will not come often if they don’t receive complaints.

Legal aspect

The procedure of setting up a legal entity is no different for a foreigner than for a Russian national. “You need to gather all necessary documents to register a firm: Passport, various papers, a receipt of registration fee payment; foreign citizens need to provide a certified passport translation as well,” Shalaev said.

Of course, just registering a company will not be enough. You need to get a license for selling alcohol, rent a place for your café, add it to the commercial register, then get all necessary permits from sanitary and fire inspections, as well arrange for garbage disposal, Shalaev added.

“The legal framework is very similar to that in Greece,” Iliadis says. “The Russian requirements gradually develop to European standards. Of course, like in Greece, there are still some outdated rules, such as having a separate room for peeling potatoes, but inspectors don't take it seriously. No one terrorizes you every day without reason. If you serve good food and your clients sense it, they will become regulars and inspectors will not come often if they don’t receive complaints.”

Krajinovic, who has been running his restaurant since 2012, agrees. “There are no problems. If you follow all the necessary requirements and use fresh products, no one will bother you asking for money,” he says. “A good thing here is that 3-4 months after starting a business you know how much tax you will need to pay, as opposed to Europe, where the percent might change. Here we pay 15-20 percent of our profits.”

How to open a farm in Russia if you're a foreigner

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small fast food restaurant business plan

Deliveroo and Uber Eats riders strike on Valentine's Day

  • Published 14 February

Deliveroo rider

Takeaway delivery drivers are striking on Valentine's Day to demand better pay and improved working conditions.

The action, impacting four food apps including Deliveroo and Uber Eats, is thought to involve as many as 3,000 drivers and riders on Wednesday between 17:00 and 22:00 GMT.

One cyclist taking part told the BBC their pay was "absolutely ridiculous".

Deliveroo said rider retention rate was "high" and it reviewed pay yearly. Just Eat said its rates were "competitive".

The action, organised by a grassroots group of couriers is intended to draw attention to what has been described as poor pay and working conditions many riders face while delivering food and groceries in cities across the UK.

Aside from Deliveroo and Uber Eats, Just Eat and Stuart.com will also be affected, with couriers who normally compete across multiple apps for delivery planning to refuse to take orders.

"Sacrificing a few hours for our rights is essential, instead of continuing to work incessantly for insufficient wages," the group Delivery Job UK said on its Instagram page.

"Our request is simple: we want fair compensation for the work we do. We are tired of being exploited and risking our lives every day... It's time for our voices to be heard."

Diorge, 25, who delivers around south West London, works for two of the involved apps and said he stopped taking orders at 17:00 on Wednesday. He is part of a group of couriers organising the action.

Diorge, 25, delivery driver

"All we are asking is to be seen as humans and not machines. We are not delivery machines," Diorge said in a statement.

"To make the minimum national wage we have to make at least four deliveries, which is not as easy as it seems."

The action will extend beyond the UK.

In the US, drivers for Uber, Lyft and food delivery firms are also set to halt work for two hours on Wednesday, according to Justice for App Workers, which says it represents more than 130,000 app drivers.

Organisers said members would not be giving any rides to and from the airport in 10 major cities, including Chicago and Miami.

Delivery Job UK claimed its delivery riders were braving the "cold, rain and absurd distances" for deliveries paying "ridiculous values", ranging from £2.80 to £3.15.

A spokesman for the group told the BBC striking Deliveroo riders wanted an increase to a minimum of £5. The other companies use different pricing structures.

"They [Deliveroo] have lowered their fees. There's no incentive anymore. On a Friday night you could make £100 over 4-5 hours, now that's gone," the spokesman said.

He also claimed couriers were exposed to "a lot of violence on the streets", especially in the evenings.

Deliveroo not forced by law to engage with unions

Children working for food delivery apps, BBC finds

Joe, a courier in London since 2018 who plans to strike on Wednesday, said the work was "incredibly isolating" and attracted a lot of migrant workers who were unable to challenge the conditions and were "forced into it".

"Conditions are shocking," he told the BBC. "The pricing of fees is aggressive. It's hard to overstate how sophisticated these algorithms have become. The fees are absolutely ridiculous."

Callum Cant, who has written about the gig economy and is a lecturer at Essex University, said changes to fees meant couriers had seen a 40% drop in wages in real terms since 2018.

"With a minimum fee of £2.80, most might only be making three orders an hour, and then they have to subtract their costs too. Some are making £7 an hour, which in London is barely liveable," he said.

While delivery drivers are not formally unionised the GMB has an agreement with Deliveroo which, the union has said, is the first of its kind in the food delivery sector.

It includes access to education courses and a pay floor for fees, negotiated each April.

In a statement, Deliveroo said it offered its riders self-employed, flexible work, alongside protections.

"Rider retention rates are high and the overwhelming majority of riders tell us that they are satisfied working with us", a spokesperson said.

"We are pleased to also be able to offer riders free insurance, sickness cover, financial support when riders become new parents and a range of training opportunities."

Uber Eats told the BBC it offered a "flexible way" for couriers to earn by using its app "when and where they choose".

"We know that the vast majority of couriers are satisfied with their experience on the app, and we regularly engage with couriers to look at how we can improve their experience."

Just Eat said it provided "a highly competitive base rate to self-employed couriers and also offer regular incentives to help them maximise their earnings".

"We continue to review our pay structure regularly and welcome any feedback from couriers," the company added.

Stuart.com said it also was "committed to providing competitive earnings opportunities for courier partners".

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Related Topics

  • Takeaway food
  • Gig economy
  • Just Eat Takeaway

More on this story

  • Published 21 November 2023

Deliveroo delivery bags and driver

  • Published 14 November 2023

Graphic showing a Deliveroo rider

Food delivery riders strike over pay and conditions

  • Published 6 October 2023

Delivery riders on strike in central Oxford

IMAGES

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    Fast Food Restaurant Build-Out and Design - $80,000. Kitchen supplies and equipment - $40,000. Opening inventory - $5,000. Working capital (to include 3 months of overhead expenses) - $15,000. Marketing (advertising agency) - $25,000. The following graph outlines the pro forma financial projections for Jay & Ray's Big Burgers ...

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  25. Deliveroo and Uber Eats riders strike on Valentine's Day

    The action, impacting four food apps including Deliveroo and Uber Eats, is thought to involve as many as 3,000 drivers and riders on Wednesday between 17:00 and 22:00 GMT.