How to Start a Property Maintenance Business

If you're a property maintenance expert looking to take the next leap, you might want to start a business of your own. We've put together this detailed guide to walk you through the process from start to finish.

Start a Property Maintenance Business — Checklist Download

Use our free checklist in PDF format as a guide to starting your property maintenance business.

The property maintenance industry is booming. In 2024, the U.S. property management market is worth an estimated $81.52 billion. Forecasts suggest that the industry will grow by 3.94% per year by 2029 to become a $98.88 billion market. Maintenance and repairs account for a substantial proportion of property management services.

Considering the demand for property maintenance services, you may be wondering how to get your own business up and running within the industry. Read through the steps below to discover how to establish a successful property maintenance business.

Property Maintenance Business Plan — Free Template

Use our free template in Microsoft Word format to generate a property maintenance business plan.

How to Start a Property Maintenance Business:

If you're passionate about property maintenance and looking to turn your trade into a profitable business, you may want to branch out as a solopreneur or even a company with employees. Here's how to do just that.

  • Decide whether starting a property maintenance business is for you.

Familiarize yourself with the industry, if needed.

Residential and nonresidential properties need a range of upkeep services to function optimally. These include interior and exterior cleaning, groundskeeping, painting, carpentry, locksmith services, drywall repair, as well as HVAC, electrical, and plumbing work, and much more.

Evaluate your training and experience.

Training requirements depend on the types of services you'll offer and whether you'll conduct these yourself. Cleaning and groundskeeping, for example, do not require the completion of formal training. However, you'll need formal training to render HVAC, electrical, and plumbing services.

Those who lack the requisite educational requirements may need to hold off on starting a property maintenance business until they have received formal preparation. Alternatively, it may be possible to delegate these tasks to suitably qualified individuals.

Consider the risks and challenges.

Property maintenance often requires intense physical labor as well as exposure to potentially harmful environmental conditions . Both of these will render you and/or your employees vulnerable to a host of short-term and sustained bodily injuries, or worse.

In addition, you may need to conduct after-hours work . This is particularly important during the initial stages of establishing a property maintenance business; it gives companies a competitive edge. This may even be necessary if the demand for property maintenance shrinks, as was the case during the recession.

If you're willing to face these challenges, then a property management business could be the right fit for you.

  • Define the scope of your business.

Think about your interests and expertise.

By now, you should have a good sense of what you're qualified to do and where your passions lie. Use these insights to inform the type(s) of services you'll be offering.

Consider whether you'd like to work alone or in a team.

Perhaps you don't have the skills or capacity needed to perform the range of property maintenance services you'd like to conduct. If this is the case, consider whether you'd be opening to hiring one or more employees.

  • Choose a business name.

Consider your offerings.

Foregrounding your services will help convey information about your business, which could attract clients. Start by jotting down all the ideas that spring to mind when you think about your offerings.

Try using synonyms, where possible — particularly if you don't want your business's name to be too on the nose. Online resources such as thesaurus.com can help with this.

If you get stuck, use NameSnack to find thousands of property maintenance business name ideas.

Discard ill-fitting names.

Among other things, your business's name should be easy to spell and pronounce, and congruent with your desired brand identity. Go ahead and weed out any ideas that don't fit these criteria.

See what your target market thinks of the remaining names.

Potential clients should be able to give you a sense of which names are informative and, brandable. They'll also be able to indicate which options are easy to spell and pronounce.

Create and share an online poll via social media to reach potential clients.

If you intend to offer residential property maintenance services, you should consider targeting home improvement groups.

Check trademark availability.

Once you have a sense of which name is a crowd favorite, you should check for existing trademarks . If there are none, consider filing a trademark application of your own.

Secure a domain name.

Visit the website of an ICANN-accredited provider such as Namecheap to check if your preferred domain name is available. If it is, proceed to register it.

  • Form your property maintenance business.

Formulate a business plan.

Your business plan should outline the core objectives of your company, as well as measurable steps you will take to achieve these aims. The document will serve as both a roadmap and a tool to hold you accountable to yourself. It could also help you to articulate your ideas to others and to secure financial backing.

Your business plan should contain the following:

  • Executive summary.
  • Company overview.
  • Market analysis.
  • Marketing strategy.
  • Financial summary.
  • Future goals.

We've created a free property maintenance business plan template to help. You'll find it near the start of this page.

Choose a legal structure.

Property maintenance businesses can be structured in various ways. Key options include sole proprietorships, partnerships, corporations, and limited liability corporations (LLCs).

Given the litigious nature of the industry, it may be worth forming an LLC or a corporation. These options ensure limited to no personal liability. Unsurprisingly, many U.S. property maintenance companies have opted for one of these structures.

Obtain an Employer Identification Number (EIN).

Some businesses are not required to have an Employer Identification Number (EIN). However, if you decide to operate as a corporation or partnership, or if you intend to hire employees, then an EIN is mandatory.

Having an EIN is a sign of legitimacy in the industry. It often makes it easier to open a business bank account and to secure financing. You'll also be able to use your EIN in lieu of your Social Security number when conducting business, which could prevent identity theft.

Open a business bank account.

A business bank account will allow you to easily distinguish between personal and professional finances. It'll also be a sign of professionalism when dealing with clients and vendors.

For some, a business bank account is more than just a nice-to-have. The IRS requires that all incorporated businesses have a dedicated business bank account.

Purchase insurance.

Property maintenance businesses are susceptible to a range of risks. These include theft, accusations of negligence, and even accidental bodily harm to others. Thus, many business owners purchase general liability insurance, professional liability insurance, and commercial property insurance, at the very least. State regulations may require you to have workers' compensation coverage, even if you aren't an employer.

Obtain your licenses and permits.

Licensing requirements are contingent upon a number of factors. Typically, these include the region in which you intend to work, as well as the types of property maintenance activities that you will conduct.

View our list of the most salient, state-specific licensing information .

You'll notice that many states offer a minor work exemption — the ability to render services without a license if you don't exceed a specified dollar amount. Remember to inquire about this.

Note that the table doesn't account for local requirements. You should check in with your county clerk's office to obtain information about these.

For more detailed licensing information at the state level, be sure to contact your state's department of business regulation.

  • Outline your funding requirements.

Calculate vehicle and related expenses.

Regardless of whether you're a sole proprietor or aiming to employ others, you'll likely need a vehicle to travel between work sites. This might mean using your own vehicle or leasing one, to begin with. Either way, you must be able to cover all associated costs.

Consider location-related costs.

Smaller businesses may be able to use a spare room, garage, or shed to store their supplies. Alternatively, you may wish to lease a warehouse with adequate storage space. While you don't need to sign any agreements just yet, it's important to have an idea of the applicable costs, if any, before attempting to secure funding for your business.

Determine the cost of supplies.

Regardless of which specific property maintenance services you intend to offer, you'll need a range of tools and equipment. We've rounded up some of the common ones for you.

Consider the nature of your work, as well as the guidelines prescribed by the Occupational Safety and Health Administration (OSHA) , when deciding what you'll need.

  • Obtain funding.
  • Ask family and friends.

Having formed your business and outlined your finding requirements, you'll need to get some cash. Consider asking loved ones, who might be personally invested in your success and thus, willing to back you financially. Loans from family and friends often present flexible payment terms as well as little to no interest.

  • Try crowdfunding.

You'll be able to reach many potential investors by harnessing your friends' and family's networks.

Perhaps offer free maintenance services to donors who make sizable contributions to your campaign.

  • Search for angel investors.

In addition to financing, they'll be able to offer you guidance on establishing a successful business within the industry. Though this avenue presents an opportunity for flexible terms, you may need to relinquish some control of your business.

Apply for a loan.

Small Business Administration (SBA) loans are federally-backed lending options that include longer repayment periods, capped interest rates, and smaller down payments. However, they can be difficult to qualify for.

Another option is to apply for a conventional bank loan , which should be processed fairly quickly. Note, however, that the repayment terms tend to be shorter and you'll likely need to provide collateral.

  • Use a business credit card.

Business credit cards are fairly easy to obtain, and many providers offer a 0% annual percentage rate (APR) plus no annual fees during the first year. However, business credit cards can turn out to be costly in the long haul.

  • Select and set up your location.

Find the perfect location.

At this point, you'll have decided whether to establish a base station at home or if you'd prefer to lease a warehouse. If you choose to do the latter, consider enlisting the services of a real estate agent. Ultimately, your chosen space should have ample storage for your equipment and supplies, as well as sufficient parking space (for yourself and your employees, if applicable).

Purchase your equipment and tools.

Having obtained funding, you can go ahead and purchase the supplies you'll need to get started.

You don't have to purchase the most expensive supplies, but be sure to weigh the initial cost of each item against its projected lifespan when deciding what to buy.

Search for bundled deals, particularly for power tools and common supplies (screws, nuts, bolts, etc.).

Be sure to review shipping-related restrictions when shopping online. Items such as hacksaws may not be eligible for delivery.

Clients who require specialized materials may be billed separately for these. However, you should discuss payment-related expectations before commencing each project.

Observe all pertinent storage regulations.

The OSHA has promulgated many regulations that apply to the stowing of certain maintenance and construction-related supplies. These are outlined in 29 CFR Part 1910 and in 29 CFR Part 1926 . Be sure to review them along with local guidelines to ascertain how they may dictate the layout of your space.

Remain guided by safety considerations.

You should always be mindful of safety, even in the absence of industry-specific regulations. For example, even nonhazardous materials should be stored in a manner that prevents toppling, rolling, and the obstruction of spaces where people may walk. If you intend to store your supplies at home, be sure that the garage, shed, or room from which you work remains locked when it isn't in use.

Keep your space well-organized.

Supplies should be stored intuitively from the outset. Consider creating labels and maintaining an updated inventory management system to promote easy access to your gear. Not only will this spare time, but you'll have a good idea of when to replenish your items.

  • Hire staff, if needed.

Determine how many employees you need.

Having thought about the services you'd like to offer, you should have a good idea of how many staff members you'll need, and the functions they ought to perform.

Revisit your business plan if you need a refresher, but don't feel pressured to stay bound to your initial intentions. It's completely normal for these to change over time.

Advertise your vacancies.

You'll want to attract as many suitably qualified candidates as possible to ensure that you find the best fit for each position.

Consider posting your advert(s) on free job boards and across all of your social media platforms.

It could be useful to use an applicant tracking system if you end up receiving a large volume of interest.

Review candidates' resumes.

Once applications have closed, you'll need to review candidates' resumes and other supporting documentation to narrow your pool of applicants.

Many applicant tracking systems include a resume parsing tool that can help you do just this. Go ahead and use it if you're dealing with a large group of candidates.

Remember to ensure that shortlisted candidates comply with the requisite state and local licensing requirements.

Schedule interviews.

Having identified the top candidates, you can go ahead and arrange interview times with each of them.

Appoint the best candidate(s).

Once you've worked through each of the applicants' resumes and met with them, you should have sufficient information to extend job offers.

  • Market your business.

Create and display your logo strategically.

In most instances, your logo will be the first point of contact between your business and prospective clients. Kick-off your marketing process by creating a visually interesting logo that encapsulates the purpose of your business. It should be displayed on all marketing materials including bumper stickers, uniforms, leaflets, etc.

If you need a hand, consider writing down (and possibly even sketching) your initial ideas and then taking these to a professional.

Create some leaflets.

Be sure to note the range of services that you offer, as well as important contact details. You could also include a few before and after photos of your best work.

Distribute your leaflets.

Be sure to focus on the neighborhood in which you'll be working. With permission, you could also leave these at local hardware and furniture stores.

  • Build and maintain an updated website.

At this point, you should create a website that contains detailed information about your offerings. Also include contact information, as well as links to your social media accounts. As work comes in, you'll be able to include a photo gallery of completed projects.

Harness social media.

Both Facebook and Instagram are great platforms for sharing visual content, which you'll want to do. These also offer opportunities for direct engagement with prospective and existing clients.

Remember to include a link to your business's website wherever possible.

Forge strategic partnerships.

Perhaps your neighborhood supermarket or restaurant is in need of maintenance. Consider offering your services in exchange for advertising.

Use local SEO.

Many searches have local intent. That is, searches are often made with the aim of yielding location-specific information. In your case, clients are going to want to know about nearby property maintenance businesses — and you'll want to pop up in their search results.

Start by registering for Google My Business.

Next, create a Yelp Business Page.

Urge clients to post reviews of your work.

Continue to study and implement other techniques.

It might help to enlist the services of an experienced professional.

Take stock of your supplies.

Before you start tackling projects, you'll want to make sure that you've purchased everything you need. Property maintenance software can help you do just this.

If your preferred solution lacks the appropriate features, perhaps opt for dedicated inventory management software. There are free and paid options.

Prepare your schedule.

As maintenance requests roll in, you'll want to keep track of these.

Be sure to do the same for your employees, if applicable.

Try using scheduling software if a standard, online calendar doesn't suffice.

Shop for job-specific supplies.

Highly specific projects might require specialized supplies. Be sure to purchase these in anticipation of upcoming projects once they've been scheduled.

Review directions to worksites ahead of time.

This is something you'll want to do as a matter of course, particularly when you aren't familiar with the area you'll be working in. However, it's especially important when you're starting out and wanting to form a great reputation for your business.

Gather all the pertinent tools before seeing your first clients.

Finally, you'll want to round up all the supplies you'll need for your first week of operations. This should help avoid a last-minute scramble while also ensuring that you don't forget important supplies.

Tips from Property Maintenance Business Owners:

State-specific licensing information:.

Note that those who hold a particular license in one state may be eligible for the equivalent license in another state without having to pass an examination. This is called licensure by reciprocity. Be sure to inquire about existing reciprocity agreements if you hold a license that was not awarded by the state in which you intend to work.

As highlighted, the aforementioned table does not present an exhaustive account of state-level licensing requirements. Moreover, it does not account for local regulations. To learn more about all the applicable licensing and permitting requirements, be sure to contact your state's department of business regulation, as well as your county clerk's office. For peace of mind, you may even want to consult an attorney.

Common Supplies for Property Maintenance:

Property Maintenance Logos

What is a property maintenance company?

Property maintenance companies work to preserve and improve the condition of residential and/or nonresidential premises, including buildings and the grounds on which they are situated. Some companies cover all aspects of property maintenance , while others specialize in one or more services.

How do I start my own property maintenance business?

  • Get ready to open.

What does property maintenance include?

  • Interior and exterior cleaning.
  • Groundskeeping.
  • Locksmith services.
  • Drywall repair.
  • Window replacement.
  • Roof repair.
  • Concrete patching.
  • Pest control.
  • HVAC services.
  • Electrical work.
  • Plumbing activities.

How much does it cost to start a property maintenance business?

Startup costs depend on factors like equipment and licensing needs, as well as business formation, banking, and insurance requirements. Some suggest that handymen can start a one-person business for $1,000 or less. However, many will likely pay between $2,000 and $4,000. Those who lease commercial premises and vehicles, and who hire staff, need significantly more funding; likely $15,000 or more.

How much do property maintenance companies make per year?

It depends on the type of business. Self-employed handymen, for example, tend to earn between $16.34 and $58.72 per hour , which roughly equates to between $34,00 and $123,00 per year. Businesses that offer more specialized services, and those who hire employees, likely have a much greater earning potential.

How can I fund my property maintenance business?

  • Apply for an SBA loan.
  • Apply for a conventional bank loan.

How can I market my property maintenance business?

  • Design a logo and display it prominently on promotional materials.
  • Create and disseminate leaflets.
  • Harness social media platforms like Facebook and Instagram.
  • Offer your services to established companies in exchange for free advertising.
  • Register for Google My Business and Yelp.
  • Ask clients to post reviews of your services once you get started.

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Property Management Business Plan Template

If you want to start a property management business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 7,000 entrepreneurs and business owners create business plans to start and grow their property management companies.

Below are links to each section of your property management business plan template:

Next Section: Executive Summary >

Property Management Business Plan FAQs

What is the easiest way to complete my property management business plan.

Growthink's Ultimate Property Management Business Plan Template allows you to quickly and easily complete your Property Management Business Plan.

What Is a Property Management Business Plan?

A business plan provides a snapshot of your property management business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why Do You Need a Business Plan?

If you’re looking to start a property management business  or grow your existing property management business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your property management company in order to improve your chances of success. Your property management business plan is a living document that should be updated annually as your company grows and changes.

What Are the Sources of Funding for a Property Management Business?

With regards to funding, the main sources of funding for a property management business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a property management business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Where can I download a Property Management Business Plan PDF?

You can download our free property management business plan template PDF here . This is a property management business plan template you can use in PDF format.

PROPERTY MANAGEMENT BUSINESS PLAN OUTLINE

  • Property Mgmt Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Property Mgmt Business Plan Summary

Other Helpful Business Plan Articles & Templates

Use This Simple Business Plan Template

How To Start A Maintenance Business

How To Start A Maintenance Business

If you’re thinking about starting your own maintenance or handyman business, you’re on the right track. Maintenance businesses are always in high demand, and with a little hard work and some planning, you can make your business a success. Here are a few tips to help get you started. First, be sure to target your market carefully. Identify who needs your services and figure out how to reach them. You’ll also need to have a strong branding strategy in place so that potential customers know what sets you apart from the competition. And finally, don’t forget to invest in good marketing materials that highlight your services and attract attention. With these tips in mind, you’re ready to start building your own successful maintenance business!

Learn property maintenance industry

The market for property upkeep is exploding. In 2012, the outsourced services industry was worth $143.1 billion in the United States, according to Statista. The market was predicted to rise to a $176.5 billion market in 2017 and would continue growing until at least 2022, according to forecasts at the time.

The housekeeping industry encompasses a wide range of employment. Residential maintenance work is one of the most significant revenue-generating tasks in the field. The average cost to maintain a home in 2018 was $3,067 per year. Portland, OR, and Fort Lauderdale, FL had the highest and lowest expenditures, respectively.

Non-residential property maintenance services are also in high demand. In 2012, these goods made up 55% of the overall industry income. Residential property maintenance income has most likely exceeded this figure, but nonresidential services continue to propel the market forward.

If you’re starting a business that provides property maintenance services, there are a few things you need to know about the industry. This includes understanding the different types of services that are commonly provided, the equipment and tools that are typically used, and the target market for this type of business.

When it comes to providing property maintenance services, there are two main types of businesses: those that focus on residential properties and those that focus on commercial properties. There are also businesses that provide both types of services.

The most common type of property maintenance service is lawn care. This can involve anything from mowing the lawn to trimming hedges and trees. Other common services include power washing, painting, and repairs.

To provide these services, businesses will need to invest in some basic equipment, such as lawnmowers, trimmers, and power washers. They may also need to purchase insurance to protect themselves from liability.

The target market for a property maintenance business is typically homeowners or businesses. Homeowners are often looking for someone to help them with yard work or minor repairs around the house. Businesses, on the other hand, may need someone to maintain their landscaping or handle any repair needs they have.

Choose the scope of your business

To get started in the maintenance business, you’ll first need to decide on the scope of your services. Will you be providing general maintenance and repairs, or will you specialize in a particular area like HVAC or electrical work? Consider your skill set and experience when making this decision.

Once you’ve decided on the scope of your business, you’ll need to create a business plan. This will help you map out the steps you’ll need to take to get your business up and running. Be sure to include information on your target market, pricing, and how you’ll promote your services.

Create a home maintenance business plan

If you’re thinking of starting your own home maintenance business, then you’ll need to create a solid business plan. This document will outline your business goals, strategies, and how you plan on achieving them. It’s important to have a detailed property maintenance business plan when starting any new business, as it will help keep you on track and ensure that your business is successful.

When creating your home maintenance business plan, there are a few key points to keep in mind:

1. Define your business goals and objectives. What do you want to achieve with your business? What are your long-term and short-term goals? Having a clear understanding of your goals will help you create a more focused and effective business plan.

2. Research your industry and target market. It’s important to have a good understanding of the home maintenance industry and who your target market is. This information will help you create marketing strategies that are more likely to be successful.

3. Create a detailed marketing plan. Once you know who your target market is, you can start creating a marketing plan that will reach them. Be sure to include both online and offline marketing techniques in your plan.

4. Develop a pricing strategy. Knowing how much to charge for your services is crucial to your success. Be sure to research your competition and develop a pricing strategy that will allow you to be competitive while still making a profit.

5. Create a financial plan. In order to make your home maintenance business successful, you’ll need to have a solid financial plan in place. This plan should include your start-up costs, operating expenses, and how you plan on generating revenue.

Calculate the necessary costs for your property maintenance business

In order to calculate the necessary costs for your property maintenance business, you will first need to determine how much money you will need to start and operate your business. To do this, you will need to consider the following factors:

  • The cost of your equipment
  • The cost of your supplies
  • The cost of your labor
  • The cost of your overhead

After you have considered all of these factors, you will then be able to determine how much money you will need to start and operate your business. Once you have this information, you can then begin to create a business plan and budget for your new venture.

If you need help getting started, there are many resources available to assist you. The Small Business Administration (SBA) is a great place to start. They offer counseling, training, and financing assistance to small businesses. In addition, your local chamber of commerce or economic development organization can also provide you with information and resources. Finally, don’t forget to speak with your accountant or financial advisor to get their input on how to start and operate your new business. With their help, you will be well on your way to success!

Register process for your maintenance business

First, you will need to decide on the business structure of your company. You can choose to be a sole proprietor, partnership, or corporation. Each type of business has its own advantages and disadvantages. Once you have chosen the business structure, you will need to obtain the necessary licenses and permits from the government. You will also need to open a business bank account and get insurance for your company.

Next, you will need to create a business plan. This document will outline your company’s goals, strategies, and how you plan on achieving them. The business plan should also include a marketing strategy. This is how you will let potential customers know about your company and what services you offer.

Once you have everything in place, you can start marketing your company and looking for customers. You can use various marketing channels such as online advertising, print ads, or even word-of-mouth.

It is important to always provide excellent customer service. This will ensure that your customers are happy and will continue to use your services. If you provide good value for their money, they will also be more likely to refer you to their friends and family.

Building a successful maintenance business takes time and effort. However, if you are organized and have a good business plan, it is definitely achievable. Just make sure to always put your customers first and deliver quality services.

Get the necessary permits and licenses

A property maintenance company requires a business license, as well as any additional permits and licenses that may be required by the state or local municipality. The business owner should check with their state’s Department of Business Regulation to determine what is required. In addition, the company will need insurance coverage for its employees and any vehicles used in the course of business. Finally, the company will need to have a solid business plan in place detailing how it plans to generate revenue and profit. With these key components in place, a property maintenance company can be up and running quickly and efficiently.

Employer identification number

You will need to obtain an Employer Identification Number (EIN) from the IRS in order to hire staff for your company.

You can apply for an EIN online, by mail, or by fax.

Open a business bank account

Opening a business bank account is a key step in starting any business, but it’s especially important for businesses that will be dealing with large amounts of cash, such as maintenance businesses. A business bank account can help you track your expenses and income, which is essential for tax purposes. It can also help you build business credit and establish a relationship with a financial institution that can provide funding for your business in the future. You’ll need to provide your business name, address, contact information, and tax identification number when you open the account. Sole proprietorships and partnerships can use their personal Social Security number as a tax ID.

While choosing a bank account for your own business, you should also decide how you will accept payments. You can use field complete property maintenance software for accepting your payments on site. This will save you time and money as you don’t have to go to the bank to deposit checks.

How to fund your own property maintenance business

You will need some start-up capital to get your property maintenance business off the ground. You can either save up the money yourself or apply for a loan from a bank. The amount of money you will need will depend on the size and scope of your business.

To start a small property maintenance business, you will need around $5,000. This will cover the cost of tools, equipment, and marketing. If you are starting a larger business, you will need more money to cover the costs of hiring staff and renting office space.

Purchasing your first piece of equipment

If you’re starting a maintenance business, there are some key pieces of equipment you’ll need to get started.

First, you’ll need a truck or van to transport your equipment and supplies. You’ll also need ladders, tools, and other equipment necessary for the type of maintenance work you’ll be doing.

Insurance for your property maintenance business

Another important consideration when starting a maintenance business is insurance. You’ll need to make sure you have the right insurance in place to protect your business from any potential risks.

You should speak with an insurance agent to determine the type of coverage you need for your business.

Getting the word out about your property maintenance business

Once you have your equipment and insurance in place, you’ll need to start marketing your business. There are a number of ways to market a property maintenance business, including online and offline methods.

Some offline marketing methods include distributing flyers and door hangers in neighborhoods where you’d like to work. You can also offer discounts or special promotions to attract new customers.

Choose a brand name

Your brand is how your customers will perceive you, so it’s important to choose a name that reflects the image you want to project.

You’ll also need to make sure the name you choose is available as a domain name (for your website) and as a business name with your state’s Secretary of State office.

Make the website

While you can start taking customers without a website, it’s important to have one as soon as possible so you can start building your brand online.

You can create a simple website yourself using a platform like WordPress, or you can hire a web designer to create something more sophisticated.

Hire staff for your property maintenance company

A successful property maintenance business consists of a team of professionals who can provide quality services to customers. When hiring staff , be sure to look for individuals who have experience in the field and who are knowledgeable about the latest trends in maintenance.

It’s also important to find employees who are reliable and trustworthy, as they will be working in people’s homes and businesses.

Perform background checks on all potential employees and make sure to verify references.

It’s also a good idea to have new hires sign a contract that outlines your expectations for their job performance.

Determine how many employees you need

The number of employees you need will depend on the size and scope of your business. A small business may only need two or three employees, while a larger operation may need ten or more.

Be sure to consider how much work you can realistically handle and how much you can afford to pay in wages.

Offer employee benefits

In order to attract and retain good employees, it’s important to offer competitive wages and benefits. Some benefits you may want to offer include health insurance paid vacation, and 401(k) plans.

If you can’t afford to offer all of these benefits, try to at least offer some type of health insurance plan. This will help you attract and retain quality employees.

Develop systems and procedures

In order to run a successful property maintenance business, you’ll need to develop systems and procedures for how things are done. This will help ensure that your employees are providing quality services and that work is being completed in a timely manner.

Some things you’ll need to develop procedures for include scheduling appointments, handling customer inquiries, and performing maintenance tasks.

Get a skilled manager for your projects

A skilled project manager is essential for any size property maintenance business. He or she will be responsible for coordinating the work of the staff, ensuring that projects are completed on time and within budget, and keeping customers updated on the status of their projects. He should also have a strong understanding of how to market the business and generate new leads.

Advertise your vacancies

There are a few key ways to get the word out about your maintenance business and to hire the best staff. Start by advertising your vacancies online and in local newspapers or job boards. You can also post flyers in public places or hand out business cards to people you meet. Make sure to list all of the requirements for the position and what the ideal candidate would be like.

Another great way to find qualified candidates is to ask for referrals from people you know and trust. If someone you know has a background in maintenance or running a business, they may be able to recommend someone who would be perfect for the job. You can also look for candidates through online job postings and websites like Indeed or LinkedIn. Once you’ve found a few candidates, take the time to interview them and see if they’re a good fit for your company.

By taking the time to hire the right staff, you’ll be setting your maintenance business up for success.

Market your business

Starting a maintenance business can be a great way to become your own boss and earn a good income. However, as with any business, there is a lot of work involved in getting started. The first step is to market your business. You will need to create a brand that potential customers can trust and feel confident using. This can be done by creating a strong online presence and developing marketing materials that highlight the benefits of your services.

In addition to marketing, you will also need to develop a business plan. This should include an overview of your business goals, how you intend to achieve them, and what expenses you anticipate incurring along the way. Maintenance businesses require significant start-up costs, so it is important to have a clear understanding of your financial needs before getting started.

Once you have a plan in place, the next step is to find customers. This can be done by networking with other businesses in your industry, or by advertising your services online or in local publications. You may also want to offer discounts or special promotions to attract new customers.

By taking the time to develop a strong business foundation, you will be well on your way to success as a maintenance business owner.

Use local SEO

As a maintenance business, one of the best ways to market your services is through local SEO. This involves optimizing your website and online content for relevant keywords related to your business. For example, if you are a plumbing company in Los Angeles, you would want to optimize your site for keywords such as “plumbing Los Angeles” or “Los Angeles plumbing.” By doing this, you will make it easier for potential customers to find you when they search for these terms online.

In addition to optimizing your website, you should also create profiles on popular directories and review sites. This will give you another platform to promote your business and attract new customers. Be sure to include accurate contact information and customer reviews on these profiles to give potential customers the most accurate picture of your business.

By taking advantage of local SEO, you can significantly increase your chances of success as a maintenance business.

Develop a social media presence

In today’s digital world, it is essential for businesses to have a strong social media presence. This is especially true for maintenance businesses, as potential customers are likely to search for these services online. As such, you should create profiles on popular social media sites and regularly post content that showcases your business. You should also make it easy for customers to contact you by including your contact information on your social media profiles.

In addition to creating a social media presence, you should also consider creating a blog. This can be a great way to share information about your business and attract new customers. Be sure to include keyword-rich content that is relevant to your business, as this will help you attract more visitors from search engines.

By taking advantage of social media and blogging, you can reach a wider audience of potential customers and significantly grow your maintenance business.

Consider using field service management software

There are a number of software programs available that can help you manage your property maintenance business. These programs can be used to schedule appointments, track invoices, and keep track of customer information.

By using field service management software, you can free up your time to focus on other aspects of running your business.

Create a free Field Complete account for on-site estimates, invoicing, dispatching, and payments. Automate your business with GPS-powered scheduling, automatic customer notifications, and online payments.

Get started today and see how Field Complete can help you grow your business!

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business plan for property maintenance company

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Property Management Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Property Management Plan Here

Property Management Business Plan

You’ve come to the right place to create your property management company business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their property management companies.

Below are links to each section of your property management business plan template:

2. Company Overview – The Company Overview section will provide an overview of your business, history of the company and property management services offered.

3. Industry Analysis – This will include an overview of the property management industry, trends, and issues facing your industry.

4. Customer Analysis – Here, you will outline your target market. This includes information on demographics, psychographics, and behaviors.

5. Competitive Analysis – This section includes an overview of your direct and indirect competitors, their market share, your competitive advantage, and how you plan to compete against them.

6. Marketing Plan – The Marketing Plan will describe your marketing strategies, pricing details, and promotional activities.

7. Operations Plan – This section describes your business operations.

8. Management Team – This section will provide information on the management members of your team. This includes their experience, education, and skills.

Next Section: Executive Summary >

Property Management Business Plan FAQs

What is a property management business plan.

A property management business plan is a plan to start and/or grow your property management business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your property management business plan using our Property Management Business Plan Template here .

What Are the Main Sources of Revenues and Expenses for a Property Management Company?

The main source of revenue for property management companies are management fees and maintenance markups. Revenue is also generated from commissions, lease ups, and upcharges.

The key expenses are payroll and contractor fees, rent, supplies, and utilities.

How Do You Get Funding for Your Property Management Company Business Plan?

Companies are typically funded through small business loans, personal savings and credit card financing.

What are the Steps To Start a Property Management Company?

Starting a property management company can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Property Management Company Business Plan - The first step in starting a business is to create a detailed business plan for  your property management company that outlines all aspects of the venture. This should include market research on the property management industry and potential target market size, information about the property management services you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your business is in compliance with local laws.

3. Register Your Property Management Business - Once you have chosen a legal structure, the next step is to register your business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Property Management Equipment & Supplies - In order to start your   business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful property management company:

  • How to Start a Property Management Company
  • How to Start a Property Management Business

Where Can I Get Property Management Business Plan PDF?

You can download our free property management business plan template PDF here . This is a property management business plan template you can use in PDF format.

How to Create Property Management Business Plan [Free Template]

Photo of Shannon Hurlman

Shannon Hurlman

Sales Manager - Second Nature

business plan for property maintenance company

There are as many different perspectives on property management business plans as there are different PM businesses. But one thing holds true – in the classic adage usually attributed to Dwight D. Eisenhower – it’s not the plan that matters so much as the planning . 

Outlining a detailed business plan isn’t just important for defining your own goals, it’s key to communicating those to potential clients and investors. It also requires deep insight into what residents want and are willing to pay for.

Whether you’re new to property management, have been managing properties for years and are ready to start your own business, or own property management business but are looking for greater investment, we’ll cover important topics to address business plan creation.

We’ll explain why business planning can be so important, as well as who to target with your plan. We’ll also share a free template to get you started.

Key Learning Objectives:

  • How to identify and find your ideal clients
  • How to articulate your value proposition
  • What to include in your business plan
  • How to outline your business plan
  • A free property management business plan template

Meet the Expert: Peter Lohmann , CEO RL Property Management

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What to Know before Creating a Property Management Business Plan  

Not to get too deep down the rabbit hole, but the first step to creating a high-quality business plan is – you guessed it – to make a plan for the plan. For entrepreneurs, planning is the key to success.

Going through the following steps first will make the process much easier and more effective in the long run. Here’s what you need to get clear at the outset.

State Laws governing property management business 

As you know, each property management company’s approach is very dependent on regional or state regulations. Before taking any steps to either start or change your business, you need to have a clear understanding of the local laws governing your business venture.

We highly recommend hiring an attorney who can help you navigate those laws and regulations. 

Who are your ideal clients  

Lohmann lays out three critical steps to crystalizing a successful business plan:

  • Identify your ideal clients.
  • Articulate your unique value proposition for those clients.
  • Go out and find leads.

So, first: Who are your ideal new clients? 

“Get really clear on who your ideal customer is,” Lohmann says. “Are you managing associations, office buildings, big apartments, single-family rentals, etc.? The narrower and more specific you can be, the better your life is going to be and the more money you’re going to make.”

In other words, anything outside of this target market is going to be a waste of your time. That’s why this is the first step.

“The more narrow and specific you can be here, the more directly you can speak to your prospects in a way that’s compelling,” Lohmann says. “Everything becomes easier – content strategy, sales conversations, even operations become easier – if you know who you want to manage for and what types of properties you want to manage.”

What type of property management company you are 

The next step is to identify your unique value proposition. There are tons of property management companies out there. Why should your ideal client choose you?

In Lohmann’s words: “Your second step is to ask, ‘Why should anyone care?’ Property management isn’t a new concept; there are tons of property managers. So, identify what your unique value proposition is.”

This is key to figuring out not just who to pitch to but how to pitch to them.

“What are you going to talk about?” Lohmann says. “You can’t just say, ‘Oh, hire us, we’re the best!’ You need clear examples that say, ‘Our company does something a little different.’”

For RL Property Management, that started as a promise that they would never charge a leasing fee. 

“Sure, it’s kind of crazy, and I don’t know anyone else who doesn’t charge that, but it worked,” Lohmann says. “We were trying to figure out why everyone hated their property manager. And we decided that it might be an incentive problem where the property manager’s incentive is to fill the unit as quickly as possible so they can get that big leasing fee, and that was creating bad outcomes for property owners. So we decided that we weren't going to charge a leasing fee, and we've stuck with it ever since.”

How to find your ideal clients 

The third and final step of preparation is to identify where you need to go out and find leads and engage property management marketing .

“Given what you know about how you defined your ideal prospect and your company and what they offer, the next question is where you go and get these leads,” Lohmann says.

“A lot of property managers start with this third step. They just say, ‘How can I get more leads?’ But that’s the wrong question. Why do you deserve those leads? Answer that first. Downstream of that is ‘Where are those people hanging out, and how can I get this to them?’”

Getting this step right involves researching property management and real estate property in your area and getting familiar with industry news, conferences, and listings.

download rental inspection checklist template

What should a property management business plan include?

Now, let’s talk about the actual outline of your PM business plan. If you’re starting a new business and aiming to present a business plan to investors, or even business partners, you should outline each section below as a presentation deck. The information presented in this section needs to read like it is designed for investors and should highlight key terms and concepts they care about. 

Here’s a sample property management business plan outline, followed by a detailed explanation:

Executive Summary

Company overview, market analysis (industry, customer, and competitive analysis).

  • Marketing Plan & Sales Strategy

Operations Management 

Management team, financial plan .

  • Growth Opportunities 

This is a high-level overview of your entire presentation. As such, it should be the last section that you write. You want to be concise but interesting and hook the reader quickly. Outline the following in broad strokes:

  • The type of property management company you are operating
  • Your target market
  • Your objectives
  • Your plan for meeting these objectives 

The company overview will dive deeper into your property management niche and business model. Explain what types of properties you manage and how you operate. Options include single-family residential property management (SFR), multi-family property management (MFR) or residential apartments, HOA management, and commercial property management.

Give a brief history of your company and your legal business structure. Other important information might include: 

  • Your key competitive differentiators and core competencies
  • Your metrics for success
  • Your management team
  • Financial details
  • Mission and vision statements

This section benefits you almost as much as it does your audience. Researching for this section will help you more deeply understand the industry, customers, and competition. 

  • Industry analysis should include details on the trajectory of the market, its size, and key trends, along with challenges and opportunities.
  • Customer analysis should include details about your target customers, their wants and needs, etc.
  • Competitive analysis should outline direct competitors (PMCs in your area) and indirect competitors like in-house managers, automated tools, etc. Explain why your value proposition is unique. Ideally, present a thorough SWOT (strengths, weaknesses, opportunities, threats) analysis.

This section should describe the property management services the company plans to offer, such as leasing, maintenance, and rent collection. Depending on the jurisdiction, legal compliance and documentation services may be relevant as well. This section should also discuss the pricing strategy for these services.

This section should describe the company's marketing plan and sales strategy, including how it plans to attract and retain clients. It should also discuss any advertising or promotional campaigns the company plans to undertake. Promotions could include paid advertising in print and on websites, social media marketing, radio advertising, SEO marketing, and more.

Here, it’s important to document your marketing channels (organic online, targeted online, print advertising, professional networking) as well as ongoing sales and marketing programs.

Outline your short-term processes and long-term business goals, as well as estimate day-to-day operations. What property management software are you using in the business? What bottlenecks slow down work that’s moving through the organization? How will you structure your company and your teams? 

It may also be helpful to include details on critical process workflows, risk mitigation strategies, and technology integrations and updates.

Outline your management structure and the skills and experience of your management team. You’ll particularly want to highlight property management and real estate experience. This is a key moment for you to consider who you have in the company, who is a right fit, and who needs to be looked at as not a great fit.

This is where you give your financial projections and approach. Outline your major cost centers and revenue drivers. What management fees are you going to charge? You should include a profit and loss statement, balance sheets, and a cash flow statement.

Growth Opportunities  

Identify and outline the most targeted growth opportunities for your business right now and over the next five and ten years. Knowing your long-term goals requires you to gain a deep understanding of the real estate and property management market in your area and to understand clearly where you fit in and how you can generate growth and value for years to come. 

Typically, in this section you might include:

  • Expansion plans
  • Strategic alliances
  • Technology upgrades
  • Emerging market trends

Property Management Business Plan Free Template

Although you may prefer to draft your own property management business plan from scratch, there are a couple of options for short-cutting the process. 

You can use the checklist below to organize your plan, or else simply download our free PMC business plan template to customize as you see fit. 

  • Your property management niche and business model
  • How you operate
  • Company history 
  • Your legal business structure
  • Financial overview

Market Analysis 

  • Industry assessment
  • Customer analysis
  • Competitive analysis
  • Outline of sales and marketing plans
  • Marketing channels
  • Ongoing sales and marketing programs
  • Long-term business goals
  • Current processes
  • Critical process workflows
  • Risk mitigation strategies
  • Technology integrations and updates
  • Management structure
  • Skills and experience
  • Financial projections
  • Cost centers and revenue drivers
  • P&L statement
  • Balance sheet
  • Cash flow statement
  • Targeted growth opportunities

Get your free PMC business plan template here.

Beyond the business plan: Focus on retention with the Second Nature RBP    

At Second Nature, we work with property managers around the country to develop better resident experiences that will generate more value for their clients and more profit for their companies. 

The product we have found most helpful to property managers at every stage of their company’s growth is a fully managed resident benefits package or RBP. Each product in this package aims to deliver something residents want or need and a service that helps set your PMC apart. We want to help make running your business as easy as second nature.

Operational Efficiency

Keep learning

Woman on laptop reading PM blog

10 Best Property Management Blogs to Read and Learn From

As a property manager, one of the best ways to stay attuned to the latest trends, technologies, and strategies in the field is to read industry blogs across a range of property management websites. That's because the content of these blogs often consists of shared best practices and practical tips from peers and other experts. They also help you keep abreast of any regulatory changes and compliance requirements that may inform your business decisions and strategies. Today we'll cover some of the top property management blogs, with a focus on what each site brings to the table. 1. Second Nature The SecondNature blog provides insights on a wide range of topics related to property management, including market trends, technology, resident retention, and more. Its focus is primarily on a “Triple Win” philosophy, which expresses the idea that residents, property managers, and investors can go beyond transactional basics to create new, mutually winning experiences. In that vein, sample blog post titles include “How to Start a Resident-focused Property Management Company in 13 Steps,” “9 Ways to Improve Your Resident Experience,” and “How to Craft a Lease Renewal Letter that Wows Your Residents.” With top categories ranging from “Operational Efficiency” to “Resident Experience” and “Homeowner Insights,” the SecondNature blog is a valuable, highly readable resource for property owners and managers alike. Visit the SecondNature blog 2. Bay Management Group Blog The Bay Management Group manages over 6,000 units throughout Pennsylvania, Maryland, Northern Virginia and Washington, D.C. Its blog reflects this partially regional focus, with categories including “Owning a rental property in Maryland,” “Owning a rental property in Pennsylvania,” and the like. However, much of the content is broadly relevant to the property management business, with articles including “7 Ways to Ensure Your Potential Tenant’s References are Real,” “Tips for Successful Real Estate Partnerships” and “What is the Renter’s Bill of Rights and How Does It Protect Tenants?” This is a great blog that hosts archives going back to July 2012, making it one of the more venerable sites in this list. Visit the Bay Management Group Blog 3. Nest DC Blog Nest is a Washington management firm that focuses on homes and residents in and around Maryland, with expertise in single family homes, condos, multifamily housing, and mixed-use property in high-density, urban environments. Its clean, stripped-down design dispenses with the standard trappings of blogs such as tags and categories, and features both job listings and articles, with sample titles including “Important Factors for Real Estate Investing,” “Best Practices for Tenant Screening,” and “A Guide to the Eviction Process in Washington DC.” Visit the Nest DC Blog 4. Buildium Blog The property management software company Buildium publishes blog posts and other resources on a wide range of property management topics, from accounting & taxes to legal considerations, to marketing tips and the latest news from Buildium. Clearly, the content is aimed at a broad segment of the property management community, including rental property owners, property maintenance professionals, and real estate investors. Sample blog post titles include “The ins and outs of HOA reserve fund accounting,” “The best rent payment app in 2024: Comparing 8 online rent payment systems,” and “The 5 best multifamily property management software solutions in 2024.” Visit the Buildium Blog 5. Appfolio Blog Another software company, Santa Barbara (California)-based AppFolio focuses on SaaS for the real estate market. You do not need to be a user of the Appfolio software to find its blog relevant – in fact, much of the content focuses on issues of broad interest to property management and property investment groups, with sample blog article titles including “Three Leasing KPIs Every Property Manager Should Track to Optimize Their Business,” “4 Ways to Strengthen Vendor Relationships,” and “Your Ultimate Guide to Leasing Season: How to Maximize Occupancy and Efficiency.” Visit the Appfolio Blog 6. BiggerPockets BiggerPockets is positioned as a complete resource for anyone looking to succeed in real estate investing. Thus, its blog is squarely focused on matters relating to property investment and rental income, with titles that reflect that focus (e.g., “12 Ways To Make Passive Income From Real Estate Investing,” “High Credit Borrowers Get Punished and New Landlord Laws Put Tenants First,” and “2024 Rental Market Outlook: Is a Shift Coming Next Year?”) However, it also provides a number of articles with potentially broader interest to property management services (e.g., “Put THIS in Your Lease Agreement (So Tenants Don’t Break It!)” “9 Ways Your Property Management Tool Can Improve Your Business,” and “The Rise and Fall of the American Shopping Mall”). Visit the BiggerPockets blog 7. Rentometer Blog Rentometer provides a number of offerings around its collection and analysis of approximately 10 million rental records annually. The Rentometer blog is an extension of this capability, and aims to provide marketing insights to help manage real estate businesses. Its blog publications date back to 2018, and provide perspectives on remote property management, tools for growing real estate businesses, and more. Sample titles include “6 Tips for Communicating Rent Increases,” and “How to Use Rent Comps When Setting Your Rent Price.” Visit the Rentometer Blog 8. Propertyware Blog Like Buildium, Propertyware is an acquisition of the RealPage corporation but it continues to maintain a blog featuring news, trends and tips on single-family rental properties. Sample titles include “10 Tips For Maintaining Electrical Safety At Your Rental Homes,” “What’s Hot: Tankless Water Heaters for Rental Housing,” and “How Rental Property Software Helps in Processing Security Deposits.” The blog has also compiled different article series under various themes and topics, making it easier to navigate the wealth of information on offer. Visit the Propertyware blog 9. Rent Manager Blog The Rent Manager blog is largely focused on news about this property management software developed by London Computer Systems (LCS), and features tips and best practices for users, as well as news on feature enhancements. However, the blog also includes a dedicated category for property management trends, with articles such as “The Benefits of AI for Residential Property Management,” “Why Lowering Renewal Rents is a Smart Move for Multifamily in 2024,” and “Resident Screening: The Lost Art of the Reference Check.” Visit the Rent Manager blog 10. All Property Management Blog The All Property Management Blog reflects its identity as a marketplace of property management services, with articles aimed at real estate investors as well as property managers. Blog categories include property management tips and advice, product reviews, and content related to property taxes and finances. Sample titles include “How to Rent Out an Apartment: The Go-To Guide for New Landlords,” “Top 10 Rental Listing Syndication Websites and Time-Saving Tips,” and “5 Successful Rental Property Management Strategies.” Visit the All Property Management Blog Follow the Second Nature Blog, Podcast, and Events to Keep Tabs on the Property Management Industry At SecondNature.com, you’ll find an abundance of resources designed to keep you up to date on events, analysis, and expert perspectives in the field – all geared toward helping property managers create a “Triple Win” that benefits residents, investors, and property managers alike. Learn more about SecondNature’s Resident Benefits Package, which is designed to generate revenue and establish Triple Win conditions for your residents, investors, and business.

Property manager marking startup checklist

How to Start a Resident-focused Property Management Company in 13 Steps [Startup Checklist]

From the Second Nature perspective, focusing on a high-quality resident experience is the secret sauce to standing out in a crowded property management industry. That’s because happy residents lead to higher retention rates, more on-time payments, better care for the property, and shorter vacancies. Our property management checklist can help ensure you build that strategy into the DNA of your company from the beginning. This property management startup checklist is intended to help you orient your company toward a resident focus from the get-go. In the absence of a checklist, it’s all too easy to get caught up in real estate and rental property considerations that do not reflect long-term winning conditions for all stakeholders. 1. Write a Property Management Business Plan In some ways, a property management business plan is a document intended for potential clients and investors. And certainly, it can help you concretize start-up costs and get funding for the business (learn more on what’s needed to get SBA financing). But in many more important respects, it’s a structured foundation for you to gain insights into what residents are looking for, which in turn will help crystalize the type of clients you want, what types of property you’ll manage, and what kind of property management company you are. You’ll find a property management business plan template here, but in broad terms, here is a framework of the distinct components: Executive Summary Company Overview Market Analysis (Industry, Customer, and Competitive Analysis) Services Marketing Plan & Sales Strategy Operations Management Management Team Financial Plan Growth Opportunities Each component will lay the foundation for your future resident-focused success. 2. File Your Property Management Business In order to correctly file and pay your business taxes, you’ll need to register your property management business and choose a type of legal entity. This step is important, as it can also impact the protection/exposure of any personal assets, associated paperwork, or even the way in which you raise funds for your business. Note that it is certainly possible to change your business structure once it's established, but this can be a convoluted and high-stakes process. For property management businesses, different legal entity options are possible. Common legal structures include Limited Liability Company (LLC), S-Corporation (S-Corp), and C-Corporation (C-Corp). An LLC offers personal asset protection, while S-Corps and C-Corps provide additional legal safeguards. The choice involves considerations such as pass-through taxation for LLCs (where business income passes directly to the business owner's personal tax return) or potential double taxation for C-Corps, which can be mitigated via accounting measures. Other options include sole proprietorships as well as partnerships, where taxes and business liabilities are the responsibilities of the individual owners. Once you’ve identified your new business for tax purposes, you can get a free Employer Identification Number from the IRS. Which type of legal entity you select ultimately depends on your appetite for control, flexibility, and complexity. Learn more about how to structure your property management company. 3. Setup Bank Account for Your Property Management Business Opening a business bank account will help you build credit for your own property management company, maintain separation between your personal and business finances, and streamline tax accounting. It may also be required by law, depending on state laws applicable to your business structure. Some banks offer account features, flat fee or zero fee structures, and services that are particularly beneficial for new businesses and small businesses, so it is worth taking the time to shop around rather than defaulting to the same bank you use for your personal accounts. 4. Setup Accounting for Your Property Management Business With the help of OnSightPROS, we've developed a rental inspection checklist template for single-family rental property management companies. Use this template to build out your checklist. Not all accounting is equal. Property management accounting deals specifically with the financial management of rental properties. It helps property managers track rental income, manage expenses, handle tenant deposits, and produce financial reports. Essentially, property management accounting helps you maintain accurate and comprehensive financial records for each property you manage. Property management accounting consists of two components. The first is corporate accounting, which is similar to the kind of accounting done at any company. The second is trust accounting, which is specific to property management. This kind of accounting relates to the client funds that you hold, including security deposits, rent, and funds intended for property upkeep and repairs. Managing rental properties can be daunting when it comes to accounting and finance management, but that certainly doesn’t make it a show-stopper. Learn more about property management accounting, as well as accounting software and property management software that can make it significantly easier. 5. Obtain Required Licenses and Permits for Your Property Management Business The licenses and permits required for property management businesses vary depending on your location, but common requirements can include a real estate broker license (which often involves an exam-based accreditation as well as potential background checks), a property management license, a leasing agent license, and a business license, as well as any other locally required permits. 6. Secure Liability Insurance Liability insurance is important to keep your business running on solid foundations. In fact, it’s essential, as it protects not just you but your investor’s assets and your resident’s safety. At Second Nature, insurance is so important to us that we incorporate an insurance product into our resident benefits package. General liability insurance for property managers safeguards against potential financial liabilities arising from physical risks. It typically covers expenses related to repairs, replacements, legal fees, and medical bills, and is applicable to both residential and commercial properties. Coverage can include bodily injury, medical payments, physical damage, reputational harm, and even copyright infringement in relation to marketing efforts. Note that Second Nature's renter insurance program ensures 100% compliance and liability coverage protecting you, your property investors, and your residents. 7. Hire Your Team Hiring the right team has a huge impact on your ability to achieve the business targets you’ve established in your business plan. Note that “right” doesn’t simply mean “qualified.” That’s because who your employees are is fundamentally more important than what they’ve achieved. After all, you’re setting the stage for them to deliver the best work they’ve ever done in their careers to date. The hiring process begins by understanding what characteristics you’re looking for. For any given candidate, how do they build the new skills required to address new situations? How do they handle challenges when things get tough? And perhaps most importantly, what is their response to failure? Insights into these questions will help galvanize a people-focused approach that is truly a value-driven team. After all, at Second Nature, we want to generate value for ourselves, our investors, and our residents—and we want people who buy into that approach. Get more Second Nature hiring tips on building a people-focused team. 8. Create Solid Pricing Structure and Property Management Contracts Once you hire a team. establishing a good pricing structure for your business and creating all the legal documents required to run the business should be the priority. That's because the right approach can generate value beyond management fees for property managers, their investors, and their residents, which reflects Second Nature’s “triple win” focus. General rental property management fees include collecting the month’s rent, following up on arrears, organizing property maintenance and repairs, and keeping up-to-date on legal issues. Much of the profit in property management comes from driving better value for investors and residents, and pricing for that value. After all, people are willing to pay for better quality experiences in their homes. Additional fees, which will help drive company growth, should be communicated during the onboarding process and lease agreement. In other words, they are never about hidden markups. They’re about charging for value and driving great habits. Fees can be applied on the resident side (for instance, paper lease setup fees, lease renewal fees, late fees, or special programs fee) as well as on the investor side for a number of property management services (inspection fees, vendor screening fees, rent protection or eviction fees). Again, fees help you drive value for both your investors and your residents, and support your business at the same time. Note that because regulations vary across regions, it may not always be possible to charge fees for certain types of services. That's why it's important to discuss any fee and contract proposals with an attorney before implementing them. 9. Execute the Marketing Plan Set Out in Your Business Plan While it’s true that businesses thrive on referrals and word of mouth, it’s executing on your marketing plan that will help drive more consistent revenue — and help you capitalize on the market research you conducted to assemble your business plan. As with so many other things, the marketing landscape has changed enormously in just a short time. We’re now living in an era when an active, well managed online presence is critical. This means that a robust marketing strategy is more than simply managing a social media account (although this too is important). It also includes investing in search engine optimization for your website, executing on content creation and distribution strategies, conducting networking events, and advertising online. For optimal property management marketing, where work often stays within specific regional areas, it’s also important to maintain a presence in local business listings. 10. Network with Fellow Property Managers and Owners to Expand Your Business We touched on networking in the context of a marketing plan, but for new business owners in particular, networking can be a valuable source for those first few clients. There’s certainly no shortage of opportunities for establishing your business name, ranging from local vendor fairs to national property management conferences and events with thousands of attendees. In addition, there are numerous property management associations that provide opportunities for networking, education, and advocacy for property management professionals. The business and personal development opportunities available through such options present great avenues to expand and optimize your property management business. 11. Write a Resident Retention Strategy - and How You Can Improve the Resident Experience You should be thinking about the resident experience from the very start. After all, in an industry where churn is the norm, an effective retention strategy pays its own way. To be truly effective, however, it’s key to recognize that “resident retention” is not simply a one-dimensional number at the bottom of a spreadsheet. The “triple win” approach to resident retention asks the question: “How do we create experiences so good that residents never want to leave?” Answering that question maximizes residential property owner ROI and boosts property manager success. In other words: A win for residents is a win for investors is a win for property managers. In the same vein, we often hear from professional property managers that a Resident Benefits Package (RBP) is a powerful way to retain residents over the long term. RBPs can help with resident satisfaction and resident retention rates. After all, a proactive, differentiating approach to resident retention means building experiences that people will pay and stay for. This is a useful lens with which to examine the full property manager/resident journey, from move-in to collecting rent payments to move-out, for opportunities to generate resident retention ideas—and deliver those wins. 12. Create SOPs to Handle Complaints, Disputes, and Requests Once you have the first few properties under your management, it’ll be important to ensure processes and procedures are in place to handle complaints, disputes, excessive maintenance requests, rent collection issues, and tenant problems. In such cases, rather than automatically assuming the resident is the problem, some property managers approach resident issues as behaviors that can be changed. That’s because the root cause is often addressable and the behavior changeable. This emphasis on the people element pays off — and lets you focus on how to adjust “bad” behavior through benefits and rewards, rather than just being transactional. This reframing aside, one of the best ways to deal with complaints and disputes is to avoid them in the first place, which often comes down to non-discriminatory tenant screening processes and background checks. Other standard operating processes include documenting all incidents and updates thoroughly, calling law enforcement in the case of illegal activity, implementing eviction processes if necessary, and staying current and compliant with local laws and regulations. 13. Create and Execute a Strategy to Improve the Resident Experience Once again, improving the resident experience goes a long way in retaining the residents and creating ancillary revenue streams. From the get-go, you can actively ensure great first impressions with services such as move-in concierges or coordinators. After all, a resident who's had a positive move-in experience is a happier one. Happier residents stay longer, pay on time, take care of the property, and make positive recommendations. Throughout the residential journey, other strategies for improving the resident experience include on-demand pest control, credit reporting, and resident rewards. Above all, one of the cornerstones of a great resident experience is responsiveness. This responsiveness is a two-way street! It covers improved maintenance service and response times, as well as opportunities for residents to provide feedback through resident surveys. By setting up this kind of feedback loop, you demonstrate to your residents that their voices matter, which instills a sense of ownership and care that often lead to better property care and longer tenancies. Property Management Startup Checklist It’s famously said that property managers are in the business of helping many different people with many different things. And sometimes, this can feel like a lot to tackle, especially at the startup phase. That’s why we’ve assembled this property management startup checklist to help you begin: Write a Property Management Business Plan File Your Property Management Business Set Up a Bank Account for Your Property Management Business Set Up Accounting for Your Property Management Business Obtain Required Licenses and Permits for Your Property Management Business Secure Liability Insurance Obtain Required Licenses and Permits for Your Property Management Business Hire Your Team Create Solid Pricing Structure and Property Management Contracts Execute the Marketing Plan Set Out in Your Business Plan Network with Fellow Property Managers and Owners to Expand Your Business Write a Resident Retention Strategy — and How You Can Improve the Resident Experience Create SOPs to Handle Complaints, Disputes, and Requests Create and Execute a Strategy to Improve the Resident Experience How Second Nature Helps Run a Property Management Company Profitably At Second Nature, we focus on creating “triple win” experiences for residents, property managers, and investors. This helps property management companies go beyond transactional basics and create new, professional, and holistic experiences that generate growth all around. We didn’t invent this stuff, and we’re certainly not rowing against the tide! Companies like Google, Uber, and Amazon have already changed how consumers think. A convenient experience is no longer a luxury—it’s an expectation. Accordingly, for property management profitability and growth, experience is the winning strategy. That’s the insight that led us to create the Second Nature resident benefits package (RBP). It’s a foundational tool to create unforgettable resident experiences and keep your property management company on a growth path. Learn more now.

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Home > Business > Business Startup

A Step-by-Step Guide on How to Start a Property Management Company

Rachel Christian

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Are you passionate about real estate and have a knack for organization and customer service?

If so, starting a property management company might be the perfect business venture for you. Property management companies are responsible for overseeing the daily operations of rental properties on behalf of property owners, ensuring that everything runs smoothly and tenants are happy.

If you're ready to dive into this unique industry, this in-depth guide on how to start a property management company will walk you through the process.

business plan for property maintenance company

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How to start a property management company in 6 steps

Starting a property management company shares many similarities with starting any other business. You’ll need to choose a legal structure and create a business plan — essential steps for any budding entrepreneur.

However, there are unique aspects of starting a property management business, too. You’ll need to draft tenant agreements, maintain strong relationships with owners and collect rent payments.

There’s a lot to cover, so let’s get started.

Step 1: Research and plan your property management business

This isn’t the sort of business you can delve into without much real estate management experience or prior knowledge.

To successfully start a property management company, you’ll need a solid understanding of the real estate industry.

Study the local real estate market to identify areas with high rental demand and a potential shortage of property management services.

Explore rental prices, vacancy rates, and tenant preferences to gauge the profit potential of your venture.

Finally, decide what types of properties you want to manage, such as residential, commercial, or vacation rentals.

Define your business model

Determine the type of property management services you want to offer. Will you specialize in a particular niche, such as small office buildings, coworking spaces, or manufactured homes?

Consider whether you'll manage properties on behalf of individual owners, real estate investors or homeowner associations. Some companies even own the properties they manage, and slowly add to their real estate holdings over time.

Create a property management business plan

A comprehensive business plan will guide your company's growth and operations.

Include sections on your target market, marketing strategies, organizational structure, financial projections and growth plans.

SCORE, a nonprofit organization focused on small business growth, offers free business plan templates you can use. We can walk you through writing your business plan .

Step 2: Setting up your property management business

Once you’ve established a clear plan for your property management company and conducted your research, it’s time to lay the groundwork for your new business.

Pick a legal structure

You’ll need to determine the legal entity for your property management company , such as a limited liability company (LLC) or a corporation.

  • LLC: An LLC provides you with the flexibility of a partnership or sole proprietorship while offering limited liability protection like a corporation. This protects your personal assets from business debts and liabilities. An LLC also offers simplified management with fewer formalities and less paperwork than a corporation.
  • S Corporation: An S corp combines the benefits of limited liability protection with pass-through taxation. This means that business profits and losses pass through to individual shareholders, avoiding double taxation at the corporate level.
  • C Corporation: A C corp might be a good fit if you have plans for substantial growth, attracting investors or going public. C corps are separate legal entities and provide limited liability protection. They offer the ability to issue different classes of stock, making it easier to raise capital. However, C corps are subject to corporate income tax. If dividends are distributed to shareholders, they may face individual income tax as well.

To make the best decision for your own property management company, consult with a real estate attorney or business accountant. They can provide guidance based on your specific circumstances and long-term goals.

Figure out your taxes

As a business owner, you’ll need to pay a host of new taxes, including federal taxes, sales taxes and payroll taxes .

Consulting with an accountant is a smart move. A tax professional can advise you on how to structure your property management company to minimize your tax bill and help you file your tax returns.

You’ll also need an employer identification number (EIN) , a unique identifier assigned by the Internal Revenue Service. You can apply for an EIN on the IRS website for free.

Get licensed

Before diving in, make sure you have the necessary up-to-date licensing to operate legally in your state.

One of the main licenses to consider is a real estate broker's license. It demonstrates your expertise in areas like insurance, taxes, and contracts. To get a real estate broker’s license, you’ll need to complete specific courses and pass a comprehensive exam.

Some states may also require a property manager’s license. This too requires coursework and an exam.

Step 3: Accounting and financial management

Next, it’s time to set up a bookkeeping and accounting system to monitor cash flow and maintain accurate financial records.

There are many accounting software programs to choose from, including Freshbooks , Zoho and Xero . They all have tools to help you keep track of income and monitor expenses.

It’s also vital to set up a streamlined rent collection process — including online payment options.

On a tight budget? Check out our top picks for the best free accounting software for small businesses .

Research property management software

Investing in property management software and automation tools can help streamline your operations.

Buildium and Yardi are two popular options. Both offer a suite of integrated services including accounting, marketing, and lease execution.

Using these programs can also make renting easier for tenants because it allows them to make payments, sign leases, request support, and manage their accounts online.

Property management software usually offers different pricing tiers, and services can be customized to fit your needs. Buildium, for example, offers three package options, ranging from $52 to $479 a month.

Open a business bank account

You may be required by law to open a separate business bank account for tax purposes, depending on which state you live in. Either way, it’s a good idea to have dedicated accounts in your business’ name. Many banks and credit unions offer business checking and savings accounts .

You may want to consider opening a small business credit card , too. It can help you rack up points and cash back on business expenses, while keeping your personal and business finances separate.

Top banks for small businesses

Data effective 4/20/23. At publishing time, rates, fees, and requirements are current but are subject to change. Offers may not be available in all areas.

Create a pricing structure

Figuring out how much to charge owners is vital to operating a successful property management company.

First, consider the type of fee structure you want to implement. There are several options to choose from.

  • Flat fee model: This simple and transparent pricing structure charges a fixed fee per property or unit, regardless of its rental value or size. Flat fees are often appealing to clients because they’re predictable. Ensure that the flat fee adequately covers your costs and allows for a decent profit margin.
  • Percentage of rent: Another popular pricing model is charging a percentage of the monthly rent collected from each property. Most property management companies charge anywhere from 8% to 12% of the monthly rent.
  • Hybrid model: If you want to offer flexibility and cater to different client needs, consider a hybrid pricing structure. This approach combines elements of both the flat fee and percentage of rent models. For example, you could charge a lower flat fee along with a small percentage of the collected rent.
  • Value-based pricing: As your property management company grows and establishes a strong reputation, you may consider adopting a value-based pricing strategy. With this approach, you charge a premium fee based on the unique value you bring to your clients. This model is best suited for companies that offer specialized services or cater to high-end properties.

To figure out how much to charge property owners, pay attention to what other property management companies in your area charge. This helps you benchmark your prices.

You should also consider the type and size of properties you'll manage. A single-family home requires different services and effort than a multifamily apartment building, so adjust your prices accordingly.

Step 4: Create property management contracts and hire staff

There are numerous laws and regulations surrounding real estate and rental properties. Requirements vary by state, but here’s an overview of the essentials.

Lease agreements and contracts

Developing comprehensive lease agreements and management contracts will help protect both your clients' interests and your own.

Consult with a real estate attorney to ensure these documents comply with local laws and regulations governing rental agreements.

Fair housing laws

It’s important to familiarize yourself with the Fair Housing Act to ensure you treat all prospective tenants equally and avoid any form of discrimination.

Be aware of federal, state, and local fair housing laws and stay up to date with any changes.

Tenant screening and eviction procedures

Establish a screening process that adheres to fair housing regulations and effectively assesses prospective tenants. You might decide to conduct credit checks or criminal background checks as part of the process.

Software programs like Rent Spree can help you with the tenant screening and rental application process.

Work with an attorney to develop clear eviction procedures in compliance with local laws so that you follow proper legal protocols when removing tenants who violate their lease agreements.

Hiring staff for maintenance and repairs

Establishing a system for handling maintenance requests promptly is key.

You might be able to handle some basic repairs yourself, assuming you’re as handy with a toolbox as you are with a spreadsheet.

Still, as your property management company grows, you’ll need to develop relationships with trusted contractors and vendors. Build a reliable maintenance crew of plumbers, electricians, septic companies, waste companies, and landscapers.

Negotiate favorable rates so you can resolve maintenance issues in a timely manner.

And make sure to calculate how much revenue you need to hire an employee .

Step 5: Market your property management business and find clients

You’ve got the skills and laid the foundation for a successful property management company.

Now that your business is up and running, it’s time to start finding clients.

But adding new properties to your portfolio is only part of the process. You’ll need to keep and retain them, too.

Create a professional brand

Develop a visually appealing logo, website, and marketing materials to establish credibility and attract potential clients.

You’ll also need to pick a business name for your property management company if you haven’t done so already.

Your secretary of state’s website should have an online database where you can find out if your proposed business name is already taken.

PRO TIP: Need help picking out a name? Here are some tips on how to come up with a business name .

Establish an online presence

A lot of business happens online, so make sure to create a user-friendly website and active social media profiles. (Hint: Wix is a great option for websites.)

Attract more potential clients by following search engine optimization (SEO) best practices and utilize keywords relevant to your services.

You should also advertise your available properties on reputable listing sites like Zillow and Apartments.com. Ensure your listings are detailed and include high-quality photos.

Social media is another great way to connect with potential clients. Check out these ways to engage customers with social media marketing .

Explore local advertising and partnerships

Consider advertising in local newspapers, magazines, and websites frequented by your target audience.

Partner with local real estate agencies, property investment groups, or homeowners' associations to tap into their networks and gain referrals.

Great customer service goes a long way

Word-of-mouth referrals are essential for property management companies, so offer referral incentives to current clients who refer new business to you.

Keep clients informed about their properties by providing regular updates, financial statements, and property performance reports. Proactive communication fosters transparency and shows your dedication.

To keep business flowing in, focus on delivering outstanding customer service. Happy tenants and satisfied property owners are much more likely to recommend your services.

Tenant communication and retention

As a property manager, maintaining communication with tenants is essential. Respond promptly to questions and concerns to foster positive tenant relationships.

Consider implementing tenant retention strategies, such as renewal incentives or discounts on lease renewal fees.

Step 6: Expand your property management company

As your business grows, you may need to hire additional staff, including administrative personnel, maintenance workers, and other property managers.

Implement an efficient hiring process so you can recruit qualified employees without wasting time digging through dead-end resumes.

You should also consider outsourcing certain tasks, such as bookkeeping or marketing, to third-party providers.

Market research and adaptation

To stay at the top, you’ll need to continuously monitor the local real estate market and rental trends.

Regularly evaluate your service offerings and make necessary changes to stay ahead of other property managers.

Stay current in the property management industry

To grow your business, never stop learning.

Attend industry conferences, seminars, and workshops to stay updated on real estate industry trends, best practices and regulatory changes.

Networking with other property managers can also provide valuable insights and keep you ahead of the game.

Consider obtaining professional certifications, such as certified property manager (CPM) or residential management professional (RMP) to enhance your credentials.

business plan for property maintenance company

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Final thoughts

Knowing how to start a property management company can be challenging, but with the right approach, it can be a profitable and fulfilling business.

By implementing the strategies and tips outlined in this guide, you'll be well on your way to building a successful property management empire.

Rachel Christian is a Certified Educator in Personal Finance and a senior writer at The Penny Hoarder. She focuses on small businesses, retirement, taxes and investing.

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Property Maintenance Business Plan Template PDF

A successful property maintenance business is based on a solid business plan. To help you out, we've designed a business plan template specifically for your HVAC business.

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For help completing your property maintenance business plan, read our guide .

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  • A solid property maintenance business plan acts as your strategy guide for building a successful business.
  • Whether you're an existing property maintenance business or just starting out, a business plan helps you get organised.
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ProfitableVenture

Property Maintenance and Renovation Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Real Estate Sector

Are you about starting a property maintenance & renovation business? If YES, here’s a complete sample property maintenance & renovation business plan template & feasibility report you can use for FREE to raise money. Okay, so we have considered all the requirements for starting a property maintenance & renovation business.

We also took it further by analyzing and drafting a sample property maintenance & renovation marketing plan template backed up by actionable guerrilla marketing ideas for property maintenance & renovation businesses. So let’s proceed to the business planning section.

Why Start a Property Maintenance & Renovation Business?

As a property manager, your core business responsibility is to maintain and renovate building facilities and to liaise with landlords, tenants and in some cases various contractors. For you to effectively conduct your business, you are expected to have a full grasp of the law when it comes to landlord and tenant relationships.

As a property manager, it is your responsibility to create efficient and effective protocols that will make you relate well with your clients (landlords, tenants and contractors).

For example, you are going to be responsible for the full and proper screening or testing of an applicant’s credit, criminal history, rental history and ability to pay his or her rent when due. If you can get that aspect of your job/business right, you will surely enjoy your business.

Interestingly, the minimum educational requirement for anyone that wants to start his or her own property management cum property maintenance and renovation business is a High School Diploma and hands on the job experience.

It is one of the many businesses that an individual can start with from his or her home and basically with just a business card. Since property management business is all about managing property/properties on behalf of your clients, then you may not need a huge financial base to be able to launch the business except you just want to start pretty big.

The truth is that it is one thing to have a fantastic idea cum business plan, it is entirely another thing for the business plan to translate to money (profits) that is why it is important to assemble a team of experts to work with if you want to be successful with your property maintenance and renovation company.

You can hardly run this type of business alone especially if you want to operate a standard property maintenance and renovation business as against running a one man show.

Below is a sample property maintenance and renovation company business plan template that will help you successfully launch your own business;

A Sample Property Maintenance and Renovation Company Business Plan Template

1. industry overview.

Property maintenance and renovation or better still property management business which is a subset of the real estate industry is perhaps one of the easiest and affordable real estate businesses to start; it is basically about lease contracting or accepting rent using legal documents approved for the area in which the property is located.

In a nutshell, property management companies are responsible for taking care of and managing buildings and other real estate properties for individuals (landlords) or for groups of owners.

In the united states, states such as Texas, New York and Colorado make it mandatory for property management companies to be licensed real estate brokers if they are going to be involved in collecting rent, listing properties for rent or helping negotiate leases and doing inspections as required by their business.

Although a property manager may be a licensed real estate salesperson but generally they must be working under a licensed real estate broker. A few states such as Idaho, Maine and Vermont do not require property managers to have real estate licenses.

Other states such as Montana, Oregon and South Carolina, allow property managers to work under a property management license rather than a broker’s license. Washington State requires property managers to have a State Real Estate License if they do not own the property.

Landlords who manage their own property are not required by the law to have a real estate license in many states; however, they must at least have a business license to rent out their own home. It is only landlords who do not live close to the rental property that may be required by local government to hire the services of a property maintenance and renovation company.

As a property manager, your core business responsibility is to liaise with landlords, tenants and in some cases various contractors; and for you to effectively conduct your business, you are expected to have a full grasp of the law when it comes to landlord and tenant relationship.

Property maintenance and renovation companies are also involved in mitigation and remediation regarding any maintenance issues, generally within a budget, with prior or conveyed consent via a Limited Power of Attorney legally agreed to by the property owner.

In fact, there are numerous aspects of the profession and some of them include helping clients in managing the accounts and finances of the real estate properties and participating in or initiating litigation with tenants, contractors and insurance agencies.

No doubt, if an aspiring entrepreneur who intends starting his or her own property maintenance and renovation business has the right connections, networks, managerial skills, and takes delight in managing real estate for clients, then he or she is going to find the property maintenance and renovation business very rewarding and lucrative.

2. Executive Summary

Crystal Property Maintenance & Renovation Company is a licensed property management company that will be based in Palm Beach – Florida but will operate in all states in the United States of America.

We are in the business of property maintenance and renovation to be able to help our clients meet their needs and achieve their goals with little or no stress on their part because our role is to take the stress off them and deliver to them what they want.

We have been able to build a robust list of landlords and property owners in the whole of the United States and we look forward to helping a larger percentage of them manage their properties in any part of the United States of America.

Crystal Property Maintenance & Renovation Company will ensure that every property that is kept within our care are properly managed in terms of maintenance and renovation because we are in business to deliver excellent services to both landlords and tenants.

We have been able to acquire all the relevant training and certifications in the field of property maintenance and renovation (management) so as to enable us perform excellently.

Crystal Property Maintenance & Renovation Company will strive to minimize the risk of litigation and damage to rental units and also, we have perfected strategies to maximize profit by simply slashing vacancy rates, repair and maintenance costs of all properties under our care.

Much more than renting our properties out to tenants, we intend to build a loyal customer base and part of the plans that we have put in place to achieve this is to offer incentives to law abiding tenants under our care. Part of what we intend doing is to offer lower rent for tenants who agree to enter long term lease agreements with us and also to create a system where points will be awarded to loyal tenants.

As a property maintenance and renovation company, we are going to abide by the Fair Housing Act, which means not singling out one particular demographic group when sourcing for tenants for our properties. We will leverage on all available means to advertise our vacant properties and will not restrict our properties to any group of tenants but to anyone who is qualified and can afford the rent.

Crystal Property Maintenance & Renovation Company will be owned majorly the Mr. Pearson Wilberforce and his immediate family members. Pearson Wilberforce is a property guru that has worked with top Real Estate Companies in the United States of America for many years prior to starting his own business. He has a degree in estate management from University of Florida.

3. Our Products and Services

Crystal Property Maintenance & Renovation Company is set to run a standard and profitable property maintenance and renovation business within the scope of the real estate industry in the United States of America. Our intention of starting a property maintenance and renovation business is to make profit from the industry and we will do all that is permitted by the law in the United States of America to achieve our aim and ambition.

Our business offerings are listed below;

  • Collecting rent
  • Managing facilities, maintenance and renovation services
  • Managing security
  • Managing trash and recycling collection
  • Property accounting
  • Legally representing property owners
  • Finding and screening tenancy applicants
  • Coordinating repair contractors
  • Residential property management
  • Nonresidential property management
  • Land management
  • Real estate brokerage
  • Construction
  • Property Management Consultancy and Advisory Services

4. Our Mission and Vision Statement

  • Our Vision is to become the preferred choice for landlords and tenants when it comes to property rentals, property maintenance and renovation in the whole of the United States of America.
  • We are a company that is established with the aim of helping tenants (people and businesses) get the properties of their choice and to help property owners (landlords and group owners of properties et al) effectively manage (maintain and renovate) and maximize their properties in the United States of America.

Our Business Structure

Our company’s structure is not entirely different from what is obtainable in the real estate industry, as a matter of priority, we have decided to create a structure that will allow for easy growth for all our employees and also, we have created platforms that will enable us attract some of the best hands in the industry.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

Crystal Property Maintenance & Renovation Company is fully aware of the modus operandi in the real estate industry, hence adequate provision and competitive packages has been prepared for independent sales agents and contractors. Our marketing department will be responsible for managing this aspect of our business structure.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer

Project Manager

  • Company’s Lawyer/Secretary

Admin and HR Manager

  • Head of Construction and Renovation
  • Head of Assets Management
  • Head of Acquisition and Disposition
  • Business Developer/Sales and Marketing
  • Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (President):

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling and disciplining managers; communicating values, strategies and objectives; assigning accountabilities; planning, monitoring and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities
  • Creating, communicating and implementing the organization’s vision, mission and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board
  • Responsible for the planning, management and coordinating all projects on behalf of the company
  • Supervise projects
  • Ensures compliance during project executions
  • Providing advice on the management of projects
  • Responsible for carrying out risk assessment
  • Using IT systems and software to keep track of people and progress of ongoing projects
  • Responsible for overseeing the accounting, costing and billing of every project
  • Represent the organization’s interest at various stakeholders’ meetings
  • Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied

Company’s Lawyer/Secretary/Legal Counsel

  • Responsible for drawing up contracts and other legal documents for the company
  • Consult and handle all corporate legal processes (e.g. intellectual property, mergers & acquisitions, financial/securities offerings, compliance issues, transactions, agreements, lawsuits and patents et al)
  • Develop company policy and position on legal issues
  • Research, anticipate and guard company against legal risks
  • Represent company in legal proceedings (administrative boards, court trials et al)
  • Play a part in business deals negotiation and take minutes of meetings
  • Responsible for analyzing legal documents on behalf of the company
  • Prepares annual reports for the company
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily office activities

Head, Acquisitions and Dispositions

  • Manages overall acquisitions and dispositions
  • Identifies and analyzes acquisition opportunities; negotiates acquisitions
  • Responsible for identifying opportunities to acquire properties, possibly within a designated geographic region
  • Assists in the sourcing and acquisition of property for development; conducts market research; contacts brokers and owners about property acquisition opportunities; assists in negotiations with sellers and other parties.
  • Identifies and analyzes disposition opportunities; negotiates dispositions
  • Responsible for identifying opportunities to dispose of properties, possibly within a designated geographic region.
  • Assists in the disposition of property; conducts market research to determine the value of properties; contacts brokers and potential buyers; assists in structuring sales transactions and negotiations with buyers

Head of Asset Management

  • Oversees the company’s portfolio of real estate assets (which are owned and managed) through acquisitions, dispositions, and day‐to‐day operations, including management of revenue and expense items; works to maximize the portfolio’s performance
  • Provides strategic oversight of existing and potential real estate assets within a designated geographic area
  • Manages business plans and budgets for properties
  • Reviews the condition and maintenance of assigned properties; manages their bookkeeping and cash flow accounting; handles rent reconciliation; prepares property financial reports and annual budget forecasts

Head of Renovations/Construction

  • Establishes and enforces company’s engineering and construction standards
  • Ensures that construction work meets or exceeds standards within a designated geographic area
  • Enforces and construction standards; ensures that construction work meets or exceeds standards within cost estimates; monitors quality of work in progress; supervises regional construction heads
  • Ensures that construction work in a particular product line, such as office building, meets or exceeds standards within cost estimates; provides technical input on the feasibility of proposed projects; monitors quality of construction work
  • Provides overall direction on assigned construction projects; reviews and makes recommendations on planning and design of projects; negotiates contracts or participates in contract negotiations; monitors day‐to‐day progress and activities on project construction sites.

Business Developer

  • Identify, prioritize and reach out to new partners and business opportunities
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects
  • Responsible for supervising implementation, advocate for the customer’s needs and communicates with clients
  • Finds and qualifies land for development based on company’s land requirements; maintains a land search database; initiates discussions with property owners about the possible sale of property
  • Develop, execute and evaluate new plans for expanding increase sales
  • Document all customer contact and information
  • Represent the company in strategic meetings
  • Help increase sales and growth for the company

Sales and Marketing Officer

  • Lists the property for rent/lease to the public
  • Markets space; finds tenants; participates in lease negotiations
  • Provides property owners with a real property condition disclosure (if required by law) and other necessary forms
  • Prepares necessary papers describing the property for advertising, pamphlets, open houses, etc.
  • Holds an open house to show the property.
  • Serves as a contact available to answer any questions about the property and schedule showing appointments
  • Ensures that tenants are pre-screened and financially qualified to rent/lease the property
  • Negotiates price on behalf of the property owners (Our Clients)
  • Acts as a fiduciary for the landlord, which may include preparing a standard real estate rental contract
  • Lease contracting or accepting rent using legal documents approved for the area in which the property is located
  • Responsible for the full and proper screening or testing of an applicant’s credit, criminal history, rental history and ability to pay his or her rent when due
  • Responsible for preparing financial reports, budgets and financial statements for the organization
  • Provides managers with financial analyses, development budgets and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions
  • Responsible for financial forecasting and risks analysis
  • Performs cash management, general ledger accounting and financial reporting for one or more properties
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Front Desk/Customer’s Service Officer

  • Receives Visitors/clients on behalf of the organization
  • Receives parcels/documents for the company
  • Handles enquiries via e-mail and phone calls for the organization
  • Distributes mails in the organization
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the line manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s properties that are put up for sale, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
  • Handles any other duties as assigned by the line manager

6. SWOT Analysis

The fact that property maintenance and renovation business is a very rewarding business does not mean that there are no challenges in the industry. Starting a property maintenance and renovation business in the United States of America comes with its own challenges, you would have to abide by the law and also compete with loads of other entrepreneurs in the real estate business value chain who also are interested in making a living and building a business in the United States.

In order to compete favorably in the real estate industry as a property maintenance and renovation company, we have been able to hire the services of tested and trusted business and HR consultants to help conduct critical SWOT analysis for us.

We intend maximizing our strengths, explore all opportunities we will come across, properly manage our weakness and confront our threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Crystal Property Maintenance & Renovation Company;

Some of our strengths that we will be bringing to the table in the real estate industry is our robust relations with properties investment moguls in the whole of the United States of America. Our access to funding and also, we have a team of experts who have cut their teeth in the industry. Our commission structure and relationship with freelance real estate agents in Palm Beach – Florida and other state in the US will also count in our advantage.

As a newbie in the property maintenance and renovation (property management industry)/real estate industry, we might have some challenges competing with big time property management companies and other property maintenance and renovation companies that have been in the industry for many years; that perhaps is part of our weakness.

  • Opportunities:

The opportunities in the real estate industry especially as a property maintenance and renovation company in the United States of America is massive and we are ready to take advantage of any opportunity that comes our way.

Some of the threats that we are likely to face as a property maintenance and renovation company are unfavorable government policies and global economic downturn; global economic downturn usually affect spending power and the real estate industry is known to encounter decline in sales and profits during this period. There is hardly anything we could do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

  • Market Trends

The market trends as it involves the property management (maintenance and renovation) business is indeed dynamic and at the same time pretty much easier for a newbie to come in and still make money from the industry. All that is needed for any property management company to do well in the industry is to have good managerial skills and healthy relationship with landlords (property owners).

Some of the factors that count positively in this line of business are trust, honesty and relationship management and any property maintenance and renovation company that has this will indeed do pretty well in the industry. Landlords and property owners ensure that they put their properties under the care of someone they can trust.

One thing is certain for every property maintenance and renovation company; if they are hardworking, creative and proactive, they will always generate enough income to meet all their overhead and operational cost, keep their business going without struggle and make reasonable profits from all business deals that they are involved in.

8. Our Target Market

Our target market as a property maintenance and renovation company cuts across people of different class and people from all walks of life. We are coming into the industry with a business concept that will enable us work with highly-placed people in the country and at the same with lowly placed people who are only interested in putting a roof under their head at an affordable fee that won’t be so much of a stress to raise.

Although finding tenants is relatively easy, but the truth is that finding qualified and law abiding tenants can be somewhat challenging. It is important to note that the target market for those who are into property maintenance and renovation business goes beyond those who make use of the internet (Craigslist to search for properties; some of them only rely on the print media (local daily or weekly newspaper both in English and in Spanish for the Spanish community in the US), some on word of mouth adverts and others on street to street search. The bottom line is that the market trend for property maintenance and renovation business is indeed a dynamic one.

In other words, our target market is the whole of the United States of America, and below is a list of the people and organizations that we have plans to do business with;

  • Families who are interested in renting/leasing or acquiring a property
  • Corporate organizations who are interested in renting/leasing or acquiring their own property/properties
  • Land owners and landlords who are interested in renting/leasing out their properties
  • Corporate organizations (real estate agencies, property development companies et al) who are interested in renting/leasing out their properties
  • Foreign investors who are interested in owning properties or leasing properties in the United States of America
  • Managers of public facilities

Our competitive advantage

Crystal Property Maintenance & Renovation Company might be a new entrant into the real estate industry in the United States of America, but the management staff and board members are considered gurus. They are people who are core professionals and licensed property managers in the United States property market. These are part of what will count as a competitive advantage for us.

Another competitive advantage that we are bringing to the industry is the commission model (our commission structure). We know that freelance (licensed) brokers and contractors would work for the highest bidder which is why we designed a commission structure that will be a win – win for all parties involved in any deal undertaken by us.

Lastly, our employees will be well taken care of and their welfare package will be among the best within our category (startup property maintenance and renovation companies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Crystal Property Maintenance & Renovation Company is established with the aim of maximizing profits in the real estate industry via managing houses / properties, renovating and maintenance.  Although we are a property maintenance and renovation company but part of our workforce are also licensed real estate agents hence we intend generating additional income from diverse means in the real estate agency.

We have successfully built a vibrant real estate network that covers the whole of the United States of America so as to help us build a profitable business. Below are the sources we intend exploring to generate income for Crystal Property Maintenance & Renovation Company;

  • Managing facilities maintenance and renovation services

10. Sales Forecast

The fact that the property market is indeed a booming market means that investors are always going to be attracted to the industry. No doubt it is difficult to see multi-millionaires who don’t have interest in investing in properties; real estate investment is one business portfolio that is common to all multi – millionaires in the world.

In essence, the more people acquire properties, the higher the chances that property management companies will secure business deals. Also, as long as tenants are always in search of accommodation, there will always be business for property management companies.

We have perfected our sales and marketing strategies and we are quite optimistic that we will meet or even surpass our set target of generating enough income/profits from the first month of operation and grow the business beyond Palm Beach – Florida to other states in the United States of America within record time.

We have been able to critically examine the real estate market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some workable assumptions as well;

  • Rent/lease a minimum of 30 housing units to clients (flats, duplexes, studio apartments et al) within the first 6 months of operation
  • Rent/lease a minimum of 20 office facilities to clients within the first 6 months of operation
  • Manage a minimum of 20 properties for clients within the first 6 months of operation
  • Sell a minimum of 20 hectares of land within the first 12 months of operation
  • Provide advisory and consultancy services for a minimum of 10 clients per month
  • Handle a minimum of 20 building makeover projects within the first 12 months of operation

N.B:  Please note that we could not put a specific amount to the projection because the prices and commissions vary for different properties and for different clients. Part of our business strategy is to work within the budget of our clients to deliver quality property/properties hence it will be difficult to project what we are likely going to make from such deals.

But the bottom line is that we are definitely going to make reasonable profit from any business deal that we execute since we work based on commissions. The property management market is structured in such a way that property managers will always make profit from any deal they handle as long as they conduct due diligence before signing the deal.

  • Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiff competition in the real estate market in the United States of America; hence we have been able to hire some of the best business developers to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. The training is not restricted to only our full – time employees but also all our freelance brokers that are scattered all over the United States of America.

Our goal is to become one of the top 5 leading property maintenance and renovation company in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with in the industry.

Crystal Property Maintenance & Renovation Company is set to make use of the following marketing and sales strategies;

  • Introduce our business by sending introductory letters alongside our brochure to stakeholders in the real estate industry and also property owners and potential clients through the United States of America
  • Promptness in bidding for acquiring homes/properties that are put up for sale
  • Advertise our business in real estate magazines and websites
  • List our business on yellow pages (local directories)
  • Attend real estate related expos, seminars and business fairs
  • Create different packages for different categories of clients in order to successfully sell our homes/properties to them
  • Leverage on the internet (social media platforms) and our official website to promote our business
  • Places highly visible “For Sale” sign on any property that we put up for sale
  • Encourage word of mouth marketing especially when we have a home for sale

11. Publicity and Advertising Strategy

We have been able to work with our consultants to help us map out publicity and advertising strategies that will help us work our way into the hearts of our target market. We are set to take the real estate industry by storm which is why we have made provisions for effective publicity and advertisement of our company.

Below are the platforms we intend to leverage on to promote and advertise our property maintenance and renovation business;

  • Place adverts on both print and electronic media platforms
  • Place our flexi banners with our company’s logo and contacts in every property we put up for lease or rent or sale
  • Sponsor relevant TV shows so as to communicate our brand and what we do
  • Maximize our company’s website to promote our business
  • Leverage on the internet and social media platforms like Instagram, Facebook ,Twitter, LinkedIn,  Badoo, Google+  and other platforms (real estate online forums) to promote our business and list our properties for sale and for lease
  • Install our billboards in strategic locations
  • Distribute our fliers and handbills in targeted areas from time to time
  • Attend landlord and residence association meetings with the aim of networking and introducing our business
  • Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

Part of our business strategy is to ensure that we work within the budget of our clients to deliver excellent properties to them. The real estate industry is based on commissions and properties are valued by professionals based on the area the facility is located, the type of facility and other factors.

Since we are not directly in control of the pricing system in the real estate industry, we can only abide by what is obtainable when it comes to pricing structure. Part of what we intend doing that will help us cut cost is to reduce to the barest minimum all maintenance cost by renting/leasing any property under our care to responsible tenants who won’t cause damage to our facility.

  • Payment Options

At Crystal Property Maintenance & Renovation Company our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them, but at the same time we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions. Real estate deals usually involve huge amounts of money.

Here are the payment options that we will make available to our clients;

  • Payment via bank transfer
  • Payment via credit cards/Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will help us achieve our plans without any itches and we will also pay our freelance sales agents (real estate brokers) with same platforms. Any agent who intends paying with cash will be directed to deposit the money into our corporate account and then present their payment tellers to us.

13. Startup Expenditure (Budget)

Starting a property maintenance and renovation business is indeed capital intensive hence an entrepreneur would have to pool cash together or welcome investors to partner with you. Although the capital needed to set up an office structure for such business might not be expensive, but the running capital of the business is always the real deal. You would need huge capital base to be able to maintain and renovate properties.

Here are the areas we intend spending our start – up capital on;

  • The total fee for incorporating the Business in the United States of America- $750
  • The budget for permits and license – $2,000
  • The cost for hiring business consultant – $2,500
  • The cost for the purchase of computer software (Accounting Software, Payroll Software, CRM Software, Microsoft Office, QuickBooks Pro, drug interaction software, Physician Desk Reference software) – $7,000
  • The budget for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $5,400
  • Cost for payment of rent for a suitable office facility with enough space in Palm Beach – Florida for 12 months at $1.76 per square feet in the total amount of – $105,600
  • Cost for office remodeling (construction of racks and shelves) – $20,000
  • The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $15,000
  • Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 )
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The Cost of Launching our official Website – $600
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $5,000

Going by the report from our research and feasibility studies, we will need about $500,000 to set up a standard property maintenance and renovation company in Palm Beach – Florida. Please note that the cost for payment of employees is part of the total budget.

Generating Funds/Startup Capital for Crystal Property Maintenance & Renovation Company

Crystal Property Maintenance & Renovation Company is a private business that is solely owned and financed by Pearson Wilberforce and his immediate family members. They do not intend to welcome any external business partners for the first 3 years which is why he has decided to restrict the sourcing of the startup capital to 3 major sources.

These are the areas we intend generating our startup capital;

  • Generate part of the startup capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B:  We have been able to generate about $200,000 ( Personal savings $150,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Crystal Property Maintenance & Renovation Company is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to maintain and renovate properties a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Crystal Property Maintenance & Renovation Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All forms of Insurance for the Business: Completed
  • Renting of Office Facility in Palm Beach, Florida: Completed
  • Conducting Feasibility Studies: Completed
  • Generating capital from the CEO/President and Business Partners: Completed
  • Application for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Marketing/Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the needed furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry (networking and membership of relevant real estate bodies): In Progress

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Handyman Maintenance Business Plan

Start your own handyman maintenance business plan

HandyMan Stan

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

HandyMan Stan is a start-up organization offering residents of Duluth, Minnesota a complete handyman service. By developing the reputation as a qualified, reasonably priced and trusted service provider, HandyMan Stan will quickly generate market penetration and develop a solid foundation of repeat customers.

The Market HandyMan Stan’s target market has been segmented into: home owners and property managers. There are 24,090 potential customers in the home owner segment. This group has a 5% annual growth rate. There are 1,243 potential customers in the property manager segment. This group is growing at a 4% annual growth rate.

Services As a handyman, Stan will offer a wide range of home repair services. The services are generally fairly minor tasks, if the problem becomes major a contractor is best suited to solve the difficulty. HandyMan Stan will offer the value-added feature to pre-screen a contractor when Stan is unable to perform the repair. This will develop a trust bond with the customer so that when a more minor issue comes up the customer is more likely to call Stan due to his honesty displayed earlier. Stan offers fix-it services for: plumbing, electrical, fences, windows, decks/patios, painting, weather proofing, floors.

Competitive Edge HandyMan Stan will differentiate from the competition by offering: low price and low minimum charge. Stan is charging a reasonable $30 per hour in an effort to encourage people to hire him for tasks that they would otherwise try themselves of just ignore until it became more of a problem. The second element of the competitive edge is Stan’s low one hour minimum. This compares favorably with the other industry competitors who often have two to three hour minimums. This edge also creates an incentive for the customer to call for Stan’s assistance earlier than they would with comparable service providers.

Handyman maintenance business plan, executive summary chart image

1.1 Mission

HandyMan Stan’s mission is to provide knowledgeable, convenient, and reasonably-priced handyman service to the Duluth, Minnesota community. HandyMan Stan will provide every customer with an honest day’s work and will fix anything that is not done right.

1.2 Keys to Success

  • Treat every customer as if they were the most important customer the business has.
  • Honestly evaluate the needed skills for a job, passing it onto a contractor if it is too difficult as opposed to taking on a job that cannot be completed perfectly.
  • Work hard, guarantee all work and promote 100% customer satisfaction, if this is done profitability will fall into place.

1.3 Objectives

  • Develop the business into full-time employment within 12 months.
  • Generate steady revenue per year by the end of year two.
  • Create over 20% of business from repeat customers.

LivePlan Logo

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

HandyMan Stan has been formed as a Minnesota Limited Liability Company (LLC) by Stan Roberts. Stan will be the sole employee and owner of the company. The company will incur certain start-up costs, primarily tools, detailed in the Start-up Summary section.

2.1 Start-up Summary

HandyMan Stan will incur start-up costs associated with the beginning of the business. The following table details the start-up costs as well as indicated the needed capital for initial operations. Stan will be using his personal tools for jobs but will need to purchase the following additional equipment/tools:

  • Assorted plumbing tools including: slip wrenches, snakes, teflon tape, and assorted caps, nuts, and bolts.
  • Electrical tools including: electrical gauge meters, wire cutters, various wires and wire caps, and soldering iron.
  • Painting material including: paint brushes, paint roller, pneumatic paint sprayer, air compressor, sand papers, spackle tools and masking tape.
  • Pressure washer.
  • Various general tools.
  • Assorted power tools (drill, saw, sander, Dremel).
  • Assorted nails, bolts, screws, and fixtures.
  • Laptop with portable printer for mobile invoice printing and submission.
  • Mobile phone.

Handyman maintenance business plan, company summary chart image

2.2 Company Ownership

Stan Roberts is the founder and owner of HandyMan Stan. The company will remain a one-man operation for the foreseeable future.

HandyMan Stan offers the community of Duluth the finest home repair and maintenance for home owners and property managers. All services start at just $30 per hour plus parts. HandyMan Stan will give every customer at least one hour of work at their property.

All work is “handyman” work, for larger jobs that require a contractor, HandyMan Stan will pre-screen a service provider free for the customer.

By providing only handyman services, HandyMan Stan will always attempt to repair the problem first, replacement is only an option if the item cannot be repaired. This differs from a contractor philosophy which is generally to replace everything first.

Repairing items is far less expensive for the consumer. HandyMan Stan offers a one year guarantee for all of their work, if something goes wrong, HandyMan Stan will make it right. The goal is to not have any unsatisfied customers.

Offered services include:

Market Analysis Summary how to do a market analysis for your business plan.">

HandyMan Stan has identified two distinct market segments, home owners and property managers. These are the most attractive customer segments as they are the customers who often have small repairs that are too small for a contractor but too complicated for the owner to perform themselves.

The handyman industry competes with the contractor industry for home repair jobs. Handymen are typically used for small items, contractors are typically called in for more extensive projects.

Customers will often call whatever service provider they are familiar with, regardless of the appropriateness. For this reason, word of mouth referrals will be very important. Potential customers will ask neighbors/friends and other property managers for recommendations on handyman service providers. HandyMan Stan will capitalize on word of mouth marketing by going the extra mile to keep customers satisfied. Exemplary service will result in new and repeat business.

4.1 Market Segmentation

The market has been segmented into two distinct customer groups:

Home owners

  • The value of the homes ranges generally between $150,000 – $650,00.
  • 47% of home owners attempt to make small repairs themselves, often starting the repair and realizing that they do not have the skills to complete it. The remaining 53% do not attempt to repair it, they call a professional from the start.
  • 62% have owned their home for more than two years.
  • 73% wait until several small problems accumulate before they call a handyman. This behavior can be explained by not wanting to incur a large upfront charge just to have someone fix one thing.

Property managers

  • Manage between three – 20 units.
  • Typically do not have their own in-house repair man in an effort to reduce overhead expenses.
  • The range of monthly rental costs of their units is $350-$675.

Handyman maintenance business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

The two customer segments, home owners and property managers have been targeted because they are the most likely consumer of handyman services.

Unless the home owner is particularly crafty, he/she does not have the skills, time or desire to tackle most jobs. Their preference is to hire someone and have them take care of it.

The property manager are also likely consumers because they are managing a group rental property which needs periodic maintenance. Property managers with less than 20 units rarely have on-site maintenance personnel, it is less expensive to hire someone as needed.

It is rare that the property manager would have any maintenance skills themselves and those that do usually do not have the time in the day to perform the repair.

It should be noted that the majority of business will be coming from residents and rental property from within the Duluth city limits. As you venture farther out of town into the country people tend to have more free time and more fix it skills and are therefore more likely to try to repair things themselves.

4.3 Service Business Analysis

Handymen operate within the general home repair industry. This industry encompass both handymen as well as general contractors. The distinction between the two is as follows: handymen can fix most minor problems, items that are not to extensively damaged nor do they require expensive special tools.

Contractors are most useful for jobs that are very technical in nature, extensive in the repair, or require very specialized tools. A handyman is typically far more of a generalist, he can handle a wider range of repairs whereas a contractor has a smaller realm of expertise.

4.3.1 Competition and Buying Patterns

HandyMan Stan will receive competition from several sources. The most well-known competitors are detailed below:

  • Jack Of All Trades: This is a handyman company that employs six different workers as handymen. This is a large company (for handymen) with a far less intimate customer experience. If a customer used this service on four different occassions, they are likely to receive four different people on the service calls.
  • Fix-It-Up: This is a one man outfit that specializes in plumbing and electrical problems. Painting and patios are not serviced. In speaking with several customers regarding their experience with this service, their impressions have been mixed.

Contractors (General)

  • Duluth Contractors: This is a full-service general contractor. The organization is large with 17 employees. This company does a mixture of commercial and residential work. This company has a eight hour minimum.
  • Red Rock Contractors: This is a small sized contractor of six employees. They concentrate on residential jobs and have a smaller minimum of four hour projects.

The buying patterns of consumers are largely based on who they know. Either they know a handyman or contractor whom they call or they will inquire with friends or neighbors as to who they recommend. They will often stay with that person unless they are unhappy with the service.

Stan plans to capitalize on word of mouth referrals, achieved by ensuring every customer has their expectations exceeded.

It is reasonable to expect that some of the larger contracting companies would be able to offer a better hourly rate due to economies of scale. This does not turn out to be the case since most of the large contractors perform a wider range of specialized services, necessitating many more tools and skilled workers, increasing overhead and therefore there billable rate.

Strategy and Implementation Summary

HandyMan Stan’s strategy for quickly gaining market share will be leveraging the competitive edge of reasonable hourly rates and a small, one hour minimum, encouraging more frequent service trips.

The marketing strategy has been designed to raise awareness of HandyMan Stan services among a community of people where there has already been a trust relationship established among the community. This supports the idea that HandyMan Stan’s business will be built on word of mouth referrals. Lastly, the sales strategy will emphasize the wide repertoire of qualified skills, encouraging current customers to use HandyMan Stan for a wider range of repairs.

5.1 Competitive Edge

HandyMan Stan’s competitive edge is the offering of reasonable prices and a one hour minimum, encouraging customers to call HandyMan Stan whenever a problem arises. A one hour ($30) service call is reasonable (not excessively high) but long enough so that several small items can be repaired in one visit.

90% of competing handymen have a two hour minimum creating a barrier for the customer to not call because the problem is too small to warrant two hours of paid work. HandyMan Stan’s one hour minimum develops a pattern of behavior for the customer to call anytime that they have small repairs.

This competitive edge also applies to property managers (especially managers who operate lower income property, typically less than $600 per month) who often balk at calling a handyman until there is a list of different problems.

5.2 Marketing Strategy

HandyMan Stan will employ a marketing strategy that seeks to develop awareness regarding HandyMan Stan’s expertise, high level of trust, and reasonable rates among a community of people. This will be accomplished by placing advertisements in organizational newsletters such as the Lions Club, religious organizations, and other social and sport associations.

These organizations will be targeted with the advertisements because once HandyMan Stan has satisfied several different customers within an organization, there is an increased likelihood that the organizational members will talk among themselves, sharing their good experience with HandyMan Stan among their colleagues.

This is a likely scenario because in this industry it is very common for friends and neighbors to ask friends for trusted service providers. When a person does not know a specific service provider, they will often act upon a recommendation from a friend who had a positive experience with one. These social, religious, or sport-based organizations tend to be quite social and often share their trials and tribulations regarding service providers.

5.3 Sales Strategy

The sales strategy will be designed to convert a current customer from using just one or two of HandyMan Stan’s skills to employing Stan for a wide variety repairs. This will be accomplished several ways. First, Stan will complete each repair with a level of professionalism which is unexpected for a handyman.

Providing this aura of professionalism will help create a very positive impression for Stan’s services. Additionally, Stan will always be on the look out for problem areas within the home and offer a solution that he believes will be attractive to the customer.

The key to generating increased tickets from an individual customer is based on the ability for Stan to showcase qualified skills, reasonable prices, and a trustworthy nature, enough so that the customer feels comfortable for Stan to be in the home even when they are not there. While this strategy should assist the business in increasing individual ticket prices, it will at the same time develop a vocal following for his services which will increase word of mouth referrals.

5.3.1 Sales Forecast

The sales forecast has been developed in a conservative manner to increase the likelihood of achieving the sales goals. The forecast (detailed in the following table) breaks down sales based on the activity that HandyMan Stan will perform.

Needed parts will be billed additionally, there are certain “consumables” such as nails, caulk, and etc., that Stan will be using that are included in the $30 hourly fee. These consumables are captured in the direct costs of goods as a percentage of the overall service charge. The different services have different percentages assigned to each type of service.

While Stan performs a wide range of jobs, he bills out at the same hourly rate. The competition typically bills out electrical work at a higher rate, and painting at a lower rate. Stan has chosen a single hourly rate to encourages customers to use him for multiple repairs on the same visit.

While he may not get as much painting work as he could because his rate is above the market rate, the variances in the long run average out and it creates an incentive for the customer to call Stan and throw a wide range of projects to him while he is at the project site.

Handyman maintenance business plan, strategy and implementation summary chart image

5.4 Milestones

HandyMan Stan has identified several specific milestones which will function as goals for the organization. The milestones will provide a target for achievement as well as a mechanism for tracking progress. The following table will provide a timeframe for each milestone.

Web Plan Summary

HandyMan Stan’s website will serve as a basic catalog of offered services that will be provided. In addition to a listing of the different skills that Stan possess, a list of testimonials and referrals will be on the site. Stan believes that this will be quite effective at swaying unsure people who have never heard about HandyMan Stan. More in depth inquires will be directed to Stan’s phone number.

6.1 Website Marketing Strategy

The marketing strategy will employ two distinct mechanisms:

  • Search engine submission: This will be most useful to people who are unfamiliar with HandyMan Stan but are looking for a local handyman. There will also be searches from customers who may know about HandyMan Stan but are seeking additional information.
  • URL on all printed material: For every printed piece of material that Stan offers, the site’s Web address will be listed, encouraging a visit to the site.

6.2 Development Requirements

The site will be developed by a friend under a barter agreement. Because the value of the development services will be less than $600, it will not have to be listed as a payout of 1099 income for tax purposes.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Stan Roberts is the founder and sole employee of HandyMan Stan. Stan began as a “fixer” out of high school when he secured a job with a general contractor. Because he did not have any formal contractor/construction experience he was relegated as a helping hand, assisting in a wide range of capacities.

Over ten years Stan became quite proficient in a wide range of activities, becoming a journeymen plumber and electrician as well as developing a strong repertoire of general fixing skills.

Stan enrolled in business courses at the local community college at night. Stan spent two years taking classes, developing his business skills. Once he was completed with the course he began to feel more comfortable with the idea of starting a new business.

7.1 Personnel Plan

HandyMan Stan is a one man business. Stan will perform all of the handyman activities. Additionally, Stan will be responsible for accounting issues which will be accomplished using Quicken. With a laptop computer and portable printer, Stan will be able to create, print, submit and collect invoices on site immediately following the completed project.

Financial Plan investor-ready personnel plan .">

The following sections will outline important financial information.

8.1 Important Assumptions

The following table details important Financial Assumptions.

8.2 Projected Profit and Loss

The following table and charts will indicate Projected Profit and Loss.

Handyman maintenance business plan, financial plan chart image

8.3 Break-even Analysis

The Break-even Analysis indicates what will be needed in monthly revenue to reach the break-even point.

Handyman maintenance business plan, financial plan chart image

8.4 Projected Cash Flow

The following table and chart will indicate Projected Cash Flow.

Handyman maintenance business plan, financial plan chart image

8.5 Projected Balance Sheet

The following table will indicate the Projected Balance Sheet.

8.6 Business Ratios

The following table indicates Business Ratios specific to HandyMan Stan as well as industry ratios for the Personal and Household Goods Repair and Maintenance industry, NAICS code 811490.

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Property Management Business Plan PDF Example

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  • February 21, 2024
  • Business Plan

the business plan template for a property management business

Creating a comprehensive business plan is crucial for launching and running a successful property management business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your property management business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a property management business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the real estate industry, this guide, complete with a business plan example, lays the groundwork for turning your property management business concept into reality. Let’s dive in!

Our property management business plan is designed to cover all essential aspects needed for a comprehensive strategy. It outlines the property management operations, marketing strategy, market environment, competitors, management team, and financial forecasts.

  • Executive Summary: Offers an overview of the property management business concept, market analysis, management, and financial strategy.
  • Services & Fees: Details the range of property management services offered, including tenant placement, maintenance coordination, and financial administration, along with a clear breakdown of the fee structure for each service.
  • Key Stats: Shares industry size, growth trends, and relevant statistics for the property management market.
  • Key Trends: Highlights recent trends affecting the property management sector, such as technological advancements and urbanization.
  • Key Competitors: Analyzes main competitors in the area and how the business differentiates from them in terms of service quality and technological innovation.
  • SWOT: Strengths, weaknesses, opportunities, and threats analysis.
  • Marketing Plan: Strategies for promoting the property management services to attract and retain property owners and investors.
  • Timeline: Key milestones and objectives from start-up through the first year of operation.
  • Management: Information on who manages the property management business and their roles.
  • Financial Plan: Projects the business’s financial performance, including revenue, profits, and expected expenses.

the business plan template for a property management business

Property Management Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your property management business plan, providing a succinct overview of your company and its services. It should detail your market positioning, the range of property management services you offer, including residential, commercial, or specialized properties you manage, its location, size, and an outline of day-to-day operations.

This section should also discuss how your property management business will integrate into the local real estate market, including the number of direct competitors within the area, identifying who they are, along with your company’s unique selling points that differentiate it from these competitors. This could include specialized services, exceptional customer service, innovative technology use, or strong community ties.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the company’s success. Experience in real estate, business management, or specific property management skills could be highlighted here.

Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your company’s financial plan. This may include growth strategies, potential market expansion, and plans for scaling operations to meet market demands.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Property Management Business executive summary1

Dive deeper into Executive Summary

Business Overview

For a property management business, the Business Overview section can be concisely divided into 2 main slides:

Services & Fees

Detail the range of property management services offered, from tenant screening and leasing to maintenance, repairs, and financial reporting. Outline your pricing strategy, ensuring it reflects the quality and comprehensiveness of services provided and aligns with the market you’re targeting. Highlight any value-added services, such as 24/7 emergency response, online tenant and owner portals, or energy efficiency programs that differentiate your business from competitors, encouraging long-term contracts and client loyalty.

Make sure to cover here _ Services & Fees

business plan for property maintenance company

Market Overview

Industry size & growth.

In the Market Overview of your property management business plan, start by examining the size of the property management industry and its growth potential. This analysis is crucial for understanding the market’s scope and identifying expansion opportunities, such as emerging real estate markets, shifts in residential and commercial property ownership, and the increasing demand for professional property management services due to the complexity of managing properties.

Key market trends

Proceed to discuss recent market trends, such as the growing importance of technology in property management, including the use of property management software for efficiency, the rise of smart home technology in residential properties, and the emphasis on sustainable and green building practices. For example, highlight the demand for services that cater to energy-efficient buildings, the integration of smart home devices in property management, and the increasing expectation for online tenant services and communications.

Key competitors

Then, consider the competitive landscape, which includes a range of property management companies from large national firms to local boutique agencies, as well as self-managed properties by owners. For example, emphasize what makes your business distinctive, whether it’s through superior customer service, innovative use of technology, specialized services for certain types of properties (like luxury residential, commercial, or vacation rentals), or a strong focus on community and tenant relations. This section will help articulate the demand for property management services, the competitive environment, and how your business is positioned to thrive within this dynamic market.

Make sure to cover here _ Industry size & growth _ Key market trends _ Key competitors

Property Management Business market overview

Dive deeper into Key competitors

First, conduct a SWOT analysis for the property management business, highlighting Strengths (such as experienced management team and comprehensive property management solutions), Weaknesses (including potential scalability issues or limited market presence), Opportunities (for example, expanding real estate markets and increasing demand for rental properties), and Threats (such as regulatory changes affecting property management or economic factors impacting real estate investments).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain property owners and investors through targeted advertising, competitive service offerings, an engaging online presence, and involvement in local real estate communities. Focus on demonstrating your company’s value proposition, such as reducing property owners’ operational burdens, maximizing rental income, and maintaining high tenant satisfaction levels.

Finally, create a detailed timeline that outlines critical milestones for the property management business’s establishment, marketing initiatives, client portfolio growth, and service expansion objectives. This timeline should ensure the business progresses with clear direction and purpose, setting achievable goals for short-term wins and long-term growth.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Property Management Business strategy

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the property management business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the property management business towards its financial and operational goals.

For your property management business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Property Management Business management

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your property management business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your property management business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Property Management Business financial plan

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Financial Model, Business Plan and Dashboard Templates - FinModelsLab

How to Launch a Property Maintenance & Repair Business in 9 Steps: Checklist

By henry sheykin, resources on property maintenance and repair services.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan

Introduction

9-steps to start a business.

Starting a property maintenance and repair services business can be an exciting venture. However, it requires careful planning and preparation to ensure a successful launch. Before opening your doors, there are several essential steps you must take to set your business up for success.

Research The Market And Identify Target Customers

Before starting a property maintenance and repair services business, it is imperative to conduct thorough market research to understand the industry landscape and identify the target customers. This research will help you gain valuable insights into the demand for property maintenance and repair services in your area, as well as the competition you may face.

Here are some key steps to consider when conducting market research:

  • Identify your target market: Determine whether you will focus on commercial properties, residential properties, or both. Consider the size, location, and demographics of your target market to tailor your services accordingly.
  • Assess the demand: Investigate the level of demand for property maintenance and repair services in your target market. Look for any gaps or underserved areas that you can capitalize on.
  • Analyze the competition: Research and analyze the existing property maintenance and repair service providers in your area. Identify their strengths, weaknesses, pricing strategies, and customer base to differentiate your business and offer a unique value proposition.
  • Understand customer preferences: Speak to potential customers, property managers, and landlords to understand their preferences and pain points when it comes to property maintenance and repair services. This will help you tailor your offerings to meet their specific needs.
  • Consider utilizing online surveys, focus groups, or interviews to gather feedback from potential customers.
  • Stay updated on industry trends and emerging technologies that may impact the property maintenance and repair services market.
  • Use online tools and resources, such as industry reports and market analysis websites, to gather data and insights about your target market.

By conducting thorough market research and identifying your target customers, you will be equipped with the knowledge needed to develop a successful property maintenance and repair services business.

Develop A Comprehensive Business Plan

A comprehensive business plan is an essential document that outlines the goals, strategies, and financial projections for your property maintenance and repair services business. It serves as a roadmap for your venture and helps you make informed decisions along the way.

To develop a comprehensive business plan, consider the following key components:

  • Executive Summary: Provide an overview of your business, including its mission, vision, and unique value proposition.
  • Market Analysis: Conduct thorough research to understand the market demand, competition, and target customers. Identify any gaps or opportunities in the industry.
  • Company Description: Describe your business structure, ownership, location, and the types of property maintenance and repair services you will offer.
  • Organization and Management: Outline the organizational structure of your business, including key roles and responsibilities. Highlight the expertise and experience of your management team.
  • Products and Services: Detail the range of services you will provide, such as plumbing repairs, electrical maintenance, landscaping, or general handyman services. Explain how your offerings will meet the needs of your target customers.
  • Marketing and Sales Strategy: Define your target market and outline your marketing plan to attract and retain customers. Include strategies for brand positioning, pricing, promotions, and customer acquisition.
  • Financial Projections: Develop a detailed financial forecast, including startup costs, operating expenses, revenue projections, and break-even analysis. This will help you assess the financial viability of your business.
  • Risk Analysis: Identify potential risks and challenges that may impact your business. Develop contingency plans to mitigate these risks and ensure business continuity.
  • Implementation Plan: Break down the steps and timeline for launching your business. Identify the resources, equipment, and partnerships required to start and operate your property maintenance and repair services.
  • Include realistic and achievable goals in your business plan.
  • Regularly review and update your business plan as your business evolves.
  • Consider seeking professional assistance, such as a business consultant or mentor, to ensure the accuracy and effectiveness of your business plan.

Create A Financial Model To Forecast Expenses And Revenue

Creating a financial model is a crucial step in starting a property maintenance and repair services business. It allows you to estimate your expenses and forecast your revenue, giving you a clear understanding of the financial viability of your venture. Here are some key steps to follow:

  • Research and gather data: Start by researching the average costs and prices in the property maintenance and repair industry. Gather data on expenses such as equipment, supplies, employee salaries, insurance, marketing, and overhead costs.
  • Identify revenue streams: Determine the different services you plan to offer and estimate the potential revenue from each. This could include services like plumbing, electrical repairs, landscaping, painting, and general maintenance tasks.
  • Estimate costs: Break down your expenses into fixed and variable costs. Fixed costs include items like rent, utilities, and insurance, while variable costs include materials and labor. Use industry benchmarks and quotes from suppliers and contractors to estimate these costs.
  • Forecast revenue: Based on your market research and pricing strategy, forecast your revenue for each service. Consider factors like competition, market demand, and seasonality to make realistic revenue projections.
  • Develop a profit margin: Calculate your profit margin by subtracting your estimated costs from your projected revenue. This will help you determine the pricing structure that ensures profitability while remaining competitive.
  • Consider various scenarios: Create different financial models to account for best-case, worst-case, and most likely scenarios. This will give you a range of possible outcomes and help you prepare for potential challenges.

Tips for creating a financial model:

  • Don't underestimate your expenses. It's better to overestimate costs and have a buffer than to be caught off guard by unexpected expenses.
  • Regularly review and update your financial model as your business grows and circumstances change.
  • Consult with a financial advisor or accountant for guidance and assistance in creating an accurate and reliable financial model.

By creating a comprehensive financial model, you will have a clear understanding of the financial aspects of your property maintenance and repair services business. This will enable you to make informed decisions and set realistic goals for your venture.

Secure Funding For Initial Startup Costs

Securing funding for the initial startup costs of your property maintenance and repair services business is a crucial step in bringing your business idea to life. Here are some steps to help you secure the necessary funds:

  • Assess your startup costs: Calculate the total amount of funds required to cover expenses such as equipment, supplies, marketing, licenses, and permits.
  • Explore funding options: Research various funding options available to small businesses, including loans from banks or credit unions, grants, crowdfunding platforms, angel investors, or even self-funding.
  • Create a detailed business plan: A comprehensive business plan will showcase the potential of your business, making it more attractive to potential investors or lenders. It should include financial projections, market analysis, and a detailed description of your services.
  • Prepare financial documentation: Gather all the necessary financial documents, such as income statements, balance sheets, and cash flow projections, to demonstrate your business's financial stability and potential for growth.
  • Seek investors or lenders: Prepare a convincing pitch and present your business plan to potential investors or lenders. Emphasize the unique value proposition of your business and highlight the market demand for property maintenance and repair services.
  • Consider government programs: Look into local or national government programs that provide financial assistance or grants specifically for small businesses in the property maintenance and repair industry.
  • Start networking: Attend industry events, join local business groups, and connect with potential investors or lenders who have an interest in the property maintenance and repair sector.
  • Prepare a compelling elevator pitch: Be ready to succinctly explain your business idea, its unique selling points, and the potential return on investment for those considering funding your startup.
  • Consider alternative funding sources: Explore options like family and friends, venture capital firms, or online lending platforms to secure the necessary funds for your startup.

Obtain Necessary Permits and Licenses

Before starting your property maintenance and repair services business, it is crucial to obtain the necessary permits and licenses to operate legally. This step ensures that you comply with local laws and regulations, protects your business from potential legal issues, and builds trust with your customers.

Here are some important steps to follow when obtaining permits and licenses:

  • Research local requirements: Determine the specific permits and licenses needed in your area. Contact the local government offices or visit their websites to gather information about the application process, fees, and any additional requirements.
  • Complete application forms: Fill out the necessary forms accurately and provide all the required supporting documents. Make sure to double-check everything before submitting the application to avoid delays or rejections.
  • Pay application fees: Be prepared to pay the required fees when submitting your application. Keep track of the payment receipt or confirmation for future reference.
  • Follow up on application status: After submitting your application, follow up with the relevant authorities to ensure its progress. Stay organized by noting down any reference numbers or contact information provided.
  • Comply with inspections: Some permits may require you to undergo inspections to ensure compliance with safety and quality standards. Prepare your business premises accordingly and cooperate with the inspectors to facilitate the process.
  • Renew permits and licenses: Remember to stay up-to-date with the renewal dates of your permits and licenses. Set reminders or establish a system to track and renew them before they expire.
  • Research any specific industry-related permits or licenses that may be required for your property maintenance and repair services business, such as electrical or plumbing certifications.
  • Consult with a legal professional or a business advisor to ensure you understand all the legal requirements and obligations associated with your permits and licenses.

Determine Pricing Structure For Services Offered

One of the crucial aspects of starting a property maintenance and repair services business is determining the pricing structure for the services offered. The pricing strategy should ensure that the business remains competitive in the market while also generating enough revenue to cover expenses and make a profit.

Here are some important steps to help you determine the pricing structure for your services:

  • 1. Research Competitors: Conduct thorough research on other property maintenance and repair service providers in your area. Look into their pricing strategies and the range of services they offer. This will give you an idea of the average price range in the market.
  • 2. Calculate Costs: Determine all the costs associated with providing your services, including labor, materials, equipment, and overhead expenses. This will provide a baseline for setting your prices.
  • 3. Consider Profit Margin: Determine the desired profit margin for your business. This will depend on factors such as your growth plans, competitive landscape, and target market. Factor in a reasonable margin to ensure sustainable profitability.
  • 4. Value-Based Pricing: Assess the unique value proposition of your business and the quality of your services. Offering premium services or unique added benefits can justify higher prices compared to competitors.
  • 5. Customer Perception: Consider how your target customers perceive the value of the services you provide. Price your services in a way that aligns with their expectations and willingness to pay.
  • 6. Tiered Pricing: Consider offering different levels of service packages at different price points to cater to a wider range of customers. This can help accommodate varying budgets and needs.
  • Regularly review and adjust your pricing structure based on market changes, cost fluctuations, and customer feedback.
  • Consider bundling services or offering discounts for bundle packages to encourage customers to choose your business over competitors.
  • Offer transparent pricing information to build trust with customers and avoid any potential misunderstandings or surprises.
  • Monitor and analyze the pricing strategies of your competitors to stay ahead in the market.

By carefully considering these factors and continuously evaluating your pricing structure, you can establish a fair and competitive pricing strategy that positions your property maintenance and repair services business for success.

Establish Partnerships With Suppliers And Contractors

Building strong partnerships with reliable suppliers and contractors is essential for the success of your property maintenance and repair services business. These partnerships will ensure that you have access to quality materials and skilled professionals to meet the needs of your customers.

Here are some important steps to establish partnerships with suppliers and contractors:

  • Research and Identify Potential Partners: Conduct thorough research to identify suppliers and contractors who specialize in the products and services you require. Look for reputable companies with a track record of delivering high-quality work.
  • Meet and Evaluate Potential Partners: Arrange meetings with potential partners to discuss your business requirements and evaluate if they can meet your expectations. Consider factors such as their experience, pricing, reliability, and reputation in the industry.
  • Negotiate Terms and Conditions: Once you have identified suitable partners, negotiate the terms and conditions of the partnership. This may include pricing, delivery schedules, payment terms, and any other relevant contractual agreements.
  • Establish Clear Communication Channels: It is crucial to establish clear communication channels with your partners to ensure smooth coordination and timely delivery of materials and services. Regularly communicate with them to keep track of progress and address any issues that may arise.
  • Build Strong Relationships: Building strong relationships with your suppliers and contractors is key to long-term success. Treat them as valued partners, provide feedback and recognition for their work, and foster a mutually beneficial relationship.
  • Consider seeking recommendations from other businesses in the industry for reliable suppliers and contractors.
  • Regularly review the performance of your partners and make necessary adjustments if needed.
  • Explore the possibility of exclusive partnerships to gain a competitive advantage in the market.

By establishing strong partnerships with suppliers and contractors, you can ensure that your property maintenance and repair services business has access to the necessary resources and expertise to deliver exceptional service to your customers.

Develop A Marketing Strategy To Reach Potential Customers

Once you have identified your target customers, it is essential to develop an effective marketing strategy to reach them and promote your property maintenance and repair services business. Here are some important steps to consider:

  • Know your audience: Understand the demographics, preferences, and needs of your target customers. This will help you tailor your marketing efforts to effectively reach and engage them.
  • Create a strong online presence: In today's digital age, having a website and active presence on social media platforms is crucial. Showcase your services, provide informative content, and engage with potential customers through these channels.
  • Utilize search engine optimization (SEO) techniques: Optimize your website and online content using relevant keywords and meta tags to improve organic search engine rankings and attract more potential customers.
  • Invest in paid advertising: Consider using targeted online advertisements such as Google AdWords or Facebook ads to increase visibility and reach a wider audience.
  • Offer referral incentives: Encourage satisfied customers to refer your services to others by giving them incentives, such as discounts or freebies, for each successful referral they make.
  • Network and build relationships: Attend industry events, join local business groups, and actively participate in online forums and communities related to property maintenance and repair. Networking can help you establish valuable connections and generate leads.
  • Make sure your marketing messages highlight your unique selling points and emphasize the benefits of choosing your property maintenance and repair services.
  • Monitor and analyze the success of your marketing efforts regularly to identify what strategies are working and make necessary adjustments.
  • Consider offering special promotions or discounts to attract new customers and encourage repeat business.

By developing a well-rounded marketing strategy, you can effectively reach potential customers and establish your property maintenance and repair services business as a trusted and reliable provider in the industry.

Set Up Efficient Systems And Processes For Managing Operations

To ensure smooth and efficient operations for your property maintenance and repair services business, it is essential to establish effective systems and processes. This will help you streamline tasks, enhance productivity, and deliver exceptional service to your customers.

Here are some key steps to set up efficient systems and processes:

  • Define Standard Operating Procedures (SOPs): Create detailed SOPs for each aspect of your business, including customer inquiries, service requests, scheduling, inventory management, quality control, billing, and follow-ups. These SOPs will serve as a guide for your staff to ensure consistency and efficiency in their work.
  • Implement a Centralized Management System: Invest in a reliable property management software that can centralize all your operations, including customer management, scheduling, invoicing, and reporting. This will enable you to easily track and monitor your business activities, reducing the likelihood of errors and improving overall efficiency.
  • Streamline Communication: Establish effective communication channels within your team and with your customers. Utilize tools such as project management software, email, and phone systems to facilitate seamless communication, quick response times, and effective collaboration.
  • Automate Administrative Tasks: Identify time-consuming administrative tasks and automate them wherever possible. This could include automating appointment reminders, invoicing, payment processing, and document management. By reducing manual efforts, you can free up valuable time and resources for more critical aspects of your business.
  • Train and Empower Your Team: Provide comprehensive training to your staff on the established systems and processes. Ensure that they have the necessary tools and resources to perform their tasks efficiently. Encourage feedback and suggestions for improvement, fostering a culture of continuous learning and innovation.
  • Regularly review and update your SOPs to incorporate any changes or improvements in your operations.
  • Utilize project management software to track the progress of ongoing projects, allocate resources effectively, and meet deadlines.
  • Implement quality control measures to maintain high standards of service delivery.
  • Monitor key performance indicators (KPIs) to assess the effectiveness of your systems and processes and make necessary adjustments.
  • Consider outsourcing certain tasks, such as accounting or IT support, to specialized professionals to enhance efficiency.

By setting up efficient systems and processes, you can streamline your operations, increase productivity, and provide excellent services to your customers. This will contribute to the overall success and growth of your property maintenance and repair services business.

Starting a property maintenance and repair services business can be a lucrative venture, especially in today's busy world where property owners are looking for convenient solutions. By following the nine steps outlined in this checklist, you can lay a strong foundation for your business and position yourself as a reliable one-stop-shop for property maintenance and repair services.

Remember to thoroughly research the market and identify your target customers before developing a comprehensive business plan. Creating a financial model will help you forecast expenses and revenue, allowing you to secure the necessary funding for startup costs. Obtaining the required permits and licenses is crucial for operating legally and building trust with your customers.

Determining a competitive pricing structure, establishing partnerships with suppliers and contractors, and developing a robust marketing strategy will help you attract and retain customers. Lastly, setting up efficient systems and processes will ensure smooth operations and customer satisfaction.

With careful planning and diligent execution, your property maintenance and repair services business can thrive and become a go-to solution for property owners in need of reliable and convenient services.

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Sample Property Maintenance and Renovation Business Plan

Property maintenance business plan pdf sample.

Whenever a building is constructed, it starts to deteriorate in value and requires periodic renovation to put it back into shape.

Real estate maintenance and renovation industry is huge and highly rewarding if you follow the right procedure.

This article will provide tips on starting a property maintenance and renovation business.

Here is a sample business plan for starting a property renovation and maintenance business.

  • One-off versus Long-Term Accounts

As a property manager, you will come in contact with clients who require a one-off maintenance solution and those who need a long-term maintenance contract. Most property managers prefer long-term contracts. This is because there is a steady income stream. Another reason is the fact that you do not need to spend a significant amount of time waiting for patronage.

One-off contracts on the other hand require one-time property maintenance. Under this arrangement, you will need to constantly be on the lookout for new clients. It is best if the two are combined. Also, one-off accounts can be converted to long-term accounts if your clients trust your service(s).

  • Limit Your Scope of Operation for a Start

As a new property maintenance business, number of employees will be limited. Hence you need to adjust your services to what you can provide without overstretching yourself. As the business grows, more services can be added as more employees are hired.

Your new business will have a limited number of clientele. This will increase as more people get to know about your services. This is where marketing becomes vital to business growth.

What Tools are required?

Starting a property management business requires tools. It is expected that you already have prior knowledge in this area. If so, then you should have an idea of the tools required. If not, the following are some tools you must have;

  • Property Maintenance Tools

They include screw drivers, locking pliers, shovel, different sizes of ladders including a six-foot stepladder, reversible drills, measuring tapes, adjustable wrench, hacksaw, chisels, combination square, four-in-hand file, post hole digger, wrecking bar, circular saw, mower, extension ladder, bow saw and many more. Most of these can be found in a standard tool box.

  • Other Essential Items

Apart from those listed above, other things you need include a truck or van, cleaning equipments, business cards, business brochures, a dedicated business line, an insurance coverage and most important of all is a professional license.

Choose Only Maintenance & Renovation Services you are most comfortable with

When starting this business, you should choose only those services which you are most comfortable with. As your business expands and you employ more professionals, you can add more services. These added services would be those your new employees are highly competent in.

During the course of your business, you will gradually shift to more managerial roles. This becomes necessary as you find competent hands to get the job done.

Obtaining a Business License

A business license gives you the legal backing to provide property maintenance services. Clients are also interested in patronizing licensed property managers. How do you obtain this business license? Through the following steps;

  • Register your Business Name

This may be handled by the Office of the Secretary of State, Department of treasury or the Depart of Licensing. This depends on your state.

  • Under Training

To qualify for a property maintenance license, you need to enroll for training. This may be offered during apprenticeship programs, colleges or technical schools. The aim of such training is to obtain an official recognition that qualifies you for licensing.

  • Liability Insurance

This is very important because during property renovation, damages may occur. Liability insurance covers such damages and compensates clients. It is necessary to find out insurance companies that offer the best liability insurance most suitable for your business.

  • Submitting your Licensing Application

The licensing body receives your application for review. This process may take up to a month before a license is finally issued.

Your License should be Up to Date

It is necessary to ensure that your license as well as those of your workforce (if any) is up to date. Your employees will handle most of the jobs while you supervise and manage the business. Without having the required licensing, your business may be up for liability when things go south. You shouldn’t allow this happen. Diligently going through paperwork will keep your business safe.

Grow your Property Maintenance Business One Client at a Time

A satisfied client is always an asset. Most clients with one-off accounts are convinced to switch to long-term accounts once their expectations are met or exceeded. You should invest time and effort in ensuring your clients are fully satisfied.

By approaching this one client at a time, a buzz about your services will be created in no time.

Consider Putting in More Time

A new business requires more time during its formative years. You can commit more time in ensuring that your business kicks off with minimal interruptions. This is a key to growth. Marketing is an important component of any business including a property renovation business. Investing more time in for this will expand your client base.

Starting a property maintenance and renovation business has been our focus. We have discussed some of the basic requirements for running a successful maintenance business. It is necessary to have a strong desire for this. Without this, your business will experience slow growth.

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></center></p><h2>How to Start a Property Maintenance Company and Step into the Business</h2><p>Have you been working in the maintenance field so long that you’re an absolute expert now? In fact, some people prefer to continue working in the industry by themselves as this provides them with their desired results. However, there are other people who want more from this industry and aspire to evolve and grow their businesses. If you belong to the second group then you might consider starting your own property maintenance business. As difficult and challenging as it may sound, this is actually achievable provided that you have the required qualities and the readiness to go until the end.  </p><p>However, in order to open up your own maintenance business, it is important to have or develop your own creative and business skills if you want to provide sustainable development for the company and ensure its long-term success instead of becoming yet another short-lived company that couldn’t sustain the competition. Once you’ve set up your mind and decided you want to found your own maintenance company, there’s nothing else holding you back except for the basic step-by-step guide on how to plan and start the business. This article will ensure you have all the necessary knowledge needed to get started with your property maintenance company. Here are all the main steps you should consider:</p><h2>1. Analyze the industry</h2><p>Now, the first step in starting your own maintenance company is understanding the industry and how it operates. If you have extensive experience in property maintenance, then this will be much easier, and you can quickly determine where you want your company to operate and which services to provide. However, in both cases, it is important to analyze the industry and determine what sector you want to work in. What are your core strengths, and what are the best sectors in the industry? Synthesize these and determine what your company will offer. For example, you might realize that it will be more effective if your company steps into the single-family market and/or offers solutions for REO properties. What’s important about this step is that it will create a solid ground for your to start from and make your ideas more specific.  </p><h2>2. Determine the risks and potential threats  </h2><p>This step is also crucial when starting your own business as it will ensure you are well aware and prepared for any potential issues. This is why it is important to do an in-depth analysis of the risks and threats that can come with starting the business and plan on how you can respond to these challenges and successfully overcome them. It is necessary to be well-prepared and ready to overcome challenges. However, we also recommend that you pay attention to not only your strengths but also your own weaknesses as well, as this will hint at where you need to improve and how you can potentially use those weaknesses in your favor. </p><h2>3. Choose a company name  </h2><p>Once you have analyzed the industry and got more specific with your ideas, it is time to come up with a business name for the company. Make sure that your company name reflects your offerings and provides very basic information on the services you provide. However, it is important that you stay away from overused wordings as this can damage the overall brand image. Try to be creative when choosing the name, consider searching for synonyms and finding the one that best reflects your values but also make sure you stay relevant and simple. It is also important to avoid future problems by checking your chosen name and ensuring it isn’t trademarked. This will save you not only time but money in the long run. </p><h2>4. Develop your business plan</h2><p>One of the most important things in creating a company is having a clear, logical, and realistic business plan that will guide your business to success. Whatever industry your business is in, it is important that your business plan reflects your goals and communicates your ideas in a clear and concise way. Make sure your business plan includes an executive summary and company description as well as market analysis and strategy, financial requirements, and goals. </p><h2>5. Insurance and licensing  </h2><p>This point is important in all business areas, however, it is absolutely essential for property maintenance companies. First, make sure you take care of all insurance well in advance to avoid additional problems. There are many risks coming with having a property maintenance business, and these can cause a number of legal problems, which is why you should at least have commercial property insurance as well as general and professional liability insurance.</p><p>Also, don’t forget about the licensing and permits that are required for all property maintenance companies. Make sure you have obtained all necessary licenses which can include both national and state-licenses.</p><p><center><img style=

6. Outline financial requirements

One of the central factors in every business is indeed the financial means required to get the company started, especially in the initial stages. This is why we recommend you have a clear financial plan that will include all the costs. Break down your business plan and try to determine where exactly you will need financial resources and how much. This will typically include expenses for vehicles, supplies as well as location expenses. Once you determine the financial resources required for your business, try to understand how you can obtain them. Do you have enough savings to take care of all expenses? If yes, then this will make everything much faster and easier to take care of. However, like many others, you may not have enough financial resources and need external financing. In this case, consider seeking funding or applying for a loan. Consider the pros and cons of both options and choose the one that will be more beneficial and realistic for you.  

7. Location and team

Once you have taken care of the most essential aspects of formulating your property maintenance company, it is time to choose the location and hire team members to get the business started. Also, make sure you obtain all the basic equipment needed to deliver your services. 

8. Find a property maintenance partner

Once you have taken care of all the steps mentioned above, your company is ready to operate. Now is the time to market your services and find projects to work on. However, in the current market with many players out there, it can be challenging to prove your credibility and build trust quickly. Keep in mind that it takes time to build up your reputation, however, you also need to gain as much experience as possible, including positive reviews from your clients. However, you can simplify all of this by finding a property maintenance partner company that will help you find many local projects and develop your portfolio. A reliable partner will find all the projects for the services you offer and match you with the right clients, making sure you always have enough projects to work on. This is why consider seeking external help by finding a reliable partner to help you grow your business quickly. 

All in all, like any other business out there, creating a property maintenance company from scratch is a challenge that can be successfully achieved with enough motivation and dedication. Even though it requires time and effort in the beginning, having your own maintenance company will open up many doors and opportunities if you prioritize high-quality and accountability every step of the way. Make sure you deliver excellent services and show responsibility if you want to avoid being considered an unreliable and bad contractor . And once you have formed your property maintenance company and are ready to provide high-quality solutions, you can cooperate with a maintenance partner and elevate your business to the next level.

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Home » Sample Business Plans » Real Estate

A Sample Property Management Business Plan Template

Are you about starting a property management & maintenance company? If YES, here’s a complete sample rental property management business plan template you can use for FREE. Okay, so we have considered all the requirements for starting a property management company. We also took it further by analyzing and drafting a sample property management marketing plan template backed up by actionable guerrilla marketing ideas for property management businesses. So let’s proceed to the business planning section.

Why Start a Property Management Business?

It is one thing to own properties, it is yet another to have them properly managed. This is because of the need to adequately put attention on these properties so that in the long run they turn out well and yield profit.

However, that might not be the case all the time as there are times when one wrong decision about a property might cause a decline in profit. Good news is that there folks who are vast in the management of properties. As such property owners can just relax and expect that all goes down really well.

Starting a property management business just like any other trade requires that one draws up a plan that will help with the immediate as well as the future projections of the business. This is where the business plan comes in. Below is a sample property management business plan to help you tweak yours.

1. Industry Overview

Property management which is a subset of the real estate industry is perhaps one of the easiest and affordable real estate businesses to start. It is basically about lease contracting or accepting rent using legal documents approved for the area in which the property is located. In a nutshell, property management companies are responsible for taking care of and managing buildings and other real estate properties for individuals (landlords) or for groups of owners.

In the united states, states such as Texas, New York, and Colorado, make it mandatory for property management companies to be licensed real estate brokers, if they are going to be involved in collecting rent, listing properties for rent or helping negotiate leases and doing inspections as required by their business. Although a property manager may be a licensed real estate salesperson, but generally they must be working under a licensed real estate broker.

A few states, such as Idaho, Maine, and Vermont do not require property managers to have real estate licenses. Other states, such as Montana, Oregon, and South Carolina, allow property managers to work under a property management license rather than a broker’s license. Washington State requires property managers to have a State Real Estate License if they do not own the property.

Landlords who manage their own property are not required by the law to have a real estate license in many states; however, they must at least have a business license to rent out their own home. It’s only landlords who do not live close to the rental property that may be required, by local government, to hire the services of a property management company.

Interestingly, the minimum educational requirement for any one that wants to start his or her own property management business is a High School Diploma and hands on job experience. It is one of the many businesses that an individual can start from his or her home and basically with just a business card.

Since property management business is all about managing property/properties on behalf of your clients, and then you may not need a huge financial base to be able to launch the business except you just want to start pretty big.

As a property manager, your core business responsibility is to liaise with landlords, tenants, and in some case various contractors and for you to effectively conduct your business, you are expected to have a full grasp of the law when it comes to landlord and tenants relationships et al.

As a property manager, it is your responsibility to create efficient and effective protocols that will make you relate well with your clients (landlords, tenants and contractors). For example; you are going to be responsible for the full and proper screening or testing of an applicant’s credit, criminal history, rental history and ability to pay his or her rent when due. If you can get that aspect of your job/business right, you will sure enjoy your business.

Property management companies are also involved in mitigation and remediation regarding any maintenance issues, generally within a budget, with prior or conveyed consent via a Limited Power of Attorney legally agreed to by the property owner.

In fact, there are numerous aspect of the profession and some of them include helping their clients in managing the accounts and finances of the real estate properties, and participating in or initiating litigation with tenants, contractors and insurance agencies.

No doubt, if an aspiring entrepreneur who intends starting his or her own property management business has the right connections, networks, managerial skills, and takes delight in managing real estate for clients, then he or she is going to find property management business very rewarding and lucrative.

2. Executive Summary

Hillary Tyson and Co Property Management Company is a licensed property management company that will be based in Atlanta, Georgia, but will operate in all the states in the United States of America. We are in the business of property management to be able to help our clients meet their needs and achieve their goals with little or no stress on their part, because our role is to take the stress off them and deliver to them what they want.

We have been able to build a robust list or landlords and property owners in the whole of the United States and we look forward to helping a larger percentage of them manage their properties in any part of the US.

Hilary Tyson and Co Property Management Company will ensure that every property that is kept within our care is properly managed, because we are in business to deliver excellent services to both landlords and tenants. We have been able to acquire all the relevant trainings and certifications in the field of property management so as to enable us perform excellently well.

Hilary Tyson and Co Property Management Company will strive to minimize the risk of litigation and the risk of damage to rental units and also we have perfected strategies to maximize profits by simply slashing vacancy rates and repair and maintenance costs of all properties under our care.

Much more than renting our properties out to tenants, we intend to build a loyal customer base and part of the plans that we have put in place to realize this is to offer incentives to law abiding tenants under our care. Part of what we intend doing is to offer lower rent for tenants who agree to enter a long – term lease agreements with us and also to create a system where points will be awarded to loyal tenants – a point-based systems for redeemable rewards.

As a property management company, we are going to be both proactive and reactive when dealing with our issues as it relates to our tenants. We are quite aware that most issues can be cleared up easily if addressed immediately, but when they are left to fester they can result in lawsuits, damaged rental properties, and payment defaults et al.

As a property management company, we are going to abide by the Fair Housing Act, which means not singling out one particular demographic group when sourcing for tenants for our properties. We will leverage on all available means to advertise our vacant properties and will not restrict our properties to any group of tenants but to anyone who is qualified and can afford the rent.

Hilary Tyson and Co Property Management Company is owned by Hilary Tyson and his immediate family members (His Wife and Son). The company is fully financed by Hilary Tyson and his son Robert Tyson is the chief operating officer of the company.

Robert Tyson has a degree in Estate Management and his has over 5 years post degree experience in property management prior to taking the role of Chief Operating Officer of Hilary Tyson and Co Property Management Company.

3. Our Products and Services

Hilary Tyson and Co Property Management Company is a company that looks forward to deliver excellent services in terms of help landlords and property owners effectively manage their properties and also providing conducive apartments and facility to tenants at an affordable rate. Our business offering are listed below;

  • Facilitating a Purchase—guiding a buyer through the process.
  • Facilitating a Sale — guiding a seller through the selling process.
  • FSBO document preparation — preparing necessary paperwork for “For Sale by Owner” sellers.
  • Property Maintenance
  • Exchanging property.
  • Auctioning property for our clients.
  • Preparing contracts and leases.
  • List the property for sale to the public
  • Provide the seller with a real property condition disclosure (if required by law) and other necessary forms.
  • Prepare necessary papers describing the property for advertising, pamphlets, open houses, etc.
  • Hold an open house to show the property.
  • Serve as a contact available to answer any questions about the property and schedule showing appointments.
  • Ensure that tenants are pre-screened and financially qualified to rent / lease the property
  • Selling of Fully Furnished Properties
  • Selling of Landed Properties
  • Property Management Consultancy and Advisory Services

4. Our Mission and Vision Statement

  • Our Vision is to become the preferred choice of landlords and tenants when it comes to property rentals in the whole of the United States of America.
  • We are a company that is established with the aim of helping tenants (people and businesses) get the properties of their choice and to help property owners (landlords and group owners of properties et al) effectively manage and maximize their properties in the United States of America.

Our Business Structure

Hilary Tyson and Co Property Management Company is going to be structured in a way that every employee will be actively involved in the growth of the organization and employees who have worked for a period of time for the company will part owner of the company.

We intend starting the business with a handful of full time employees and some of the available roles to be handled by contractors but strictly under the supervision of our staff. Adequate provision and competitive packages has been prepared for all our employees. Below is the business structure (Operations) of Hilary Tyson and Co Property Management Company;

  • Chief Operating Officer

Project Manager

  • Company’s Lawyer/Secretary

Admin and HR Manager

  • Head of Assets Management
  • Head of Acquisition and Disposition

Business Developer

  • Sales and Marketing Firm
  • Front Desk Officer

5. Job Roles and Responsibilities

Chief Operating Officer:

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for the day to day running of the business
  • Responsible for handling high profile clients and deals
  • Responsible for fixing prices and signing business deals
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization at regular interval
  • Responsible for the planning, management and coordinating all projects on behalf of the company
  • Supervises projects
  • Ensures compliance during project executions
  • Provides advice on the management of projects
  • Responsible for carrying out risk assessment
  • Uses IT systems and software to keep track of people and progress of ongoing projects
  • Responsible for overseeing the accounting, costing and billing of every project
  • Represents the organization’s interest at various stakeholders meetings
  • Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied.

  Company’s Lawyer/Secretary/Legal Counsel

  • Handles mitigation and remediation regarding any maintenance issues, generally within a budget, with prior or conveyed consent via a Limited Power of Attorney legally agreed to by the property owner.
  • Responsible for drawing up contracts and other legal documents for the company
  • Consults and handles all corporate legal processes (e.g. intellectual property, mergers & acquisitions, financial / securities offerings, compliance issues, transactions, agreements, lawsuits and patents et al)
  • Develops company policy and position on legal issues
  • Researches, anticipates and guards company against legal risks
  • Represents company in legal proceedings (administrative boards, court trials et al)
  • Plays a part in business deals negotiation and take minutes of meetings
  • Responsible for analyzing legal documents on behalf of the company
  • Prepares annual reports for the company
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily office activities.

Head of Asset Management

  • Oversees the company’s portfolio of real estate assets (which are owned and managed) through acquisitions, dispositions, and day‐to‐day operations, including management of revenue and expense items; works to maximize the portfolio’s performance.
  • Provides strategic oversight of existing and potential real estate assets within a designated geographic area.
  • Manages business plans and budgets for properties.
  • Reviews the condition and maintenance of assigned properties; manages their bookkeeping and cash flow accounting; handles rent reconciliation; prepares property financial reports and annual budget forecasts.
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Finds and qualifies properties for rent/lease based on company’s property requirements; maintains a property search database; initiates discussions with property owners about the possible management of their property
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information.
  • Represents the company in strategic meetings
  • Helps increase sales and growth for the company

  Sales and Marketing Officer

  • Lists the property for rent/lease to the public
  • Markets space; finds tenants; participates in lease negotiations.
  • Provides property owners with a real property condition disclosure (if required by law) and other necessary forms.
  • Prepares necessary papers describing the property for advertising, pamphlets, open houses, etc.
  • Holds an open house to show the property.
  • Serves as a contact available to answer any questions about the property and schedule showing appointments.
  • Ensures that tenants are pre-screened and financially qualified to rent/lease the property.
  • Negotiates price on behalf of the property owners (Our Clients).
  • Acts as a fiduciary for the landlord, which may include preparing a standard real estate rental contract.
  • Leases contracts or accepts rent using legal documents approved for the area in which the property is located.
  • Responsible for the full and proper screening or testing of an applicant’s credit, criminal history, rental history and ability to pay his or her rent when due
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managers with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Front Desk/Customer’s Service Officer

  • Receives Visitors/clients on behalf of the organization
  • Receives parcels/documents for the company
  • Handles enquiries via e-mail and phone calls for the organization
  • Distribute mails in the organization
  • Handles any other duties as assigned my the line manager

6. SWOT Analysis

No doubt, property management business is perhaps one of the easiest and cheapest ways of entering the real estate business. As a matter of fact, all that is required to do pretty well in this line of business is a high school diploma, experience in property management and the right network and connections.

As such, there are loads of entrepreneurs who are in the industry. But in order to compete favorably in this line of business as a property management we hired the services of Mr. Meclee Johnbull a tested and trusted business and HR consultants to help us conduct critical SWOT analysis for us.

As a company, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Hilary Tyson and Co Property Management Company;

Our strength as a property management company lies in the fact that we have a healthy relationship with loads of property owners (landlords) in the United States and we have some of the best hands in the industry working both as full time employees and consultants for us. We can confidently boast that we have some of the qualities that are in high demand in the property management line of business which are trust, honesty and relationship management.

Our weakness could be that we are a new property management business in the United States and it may take us time and extra effort to convince landlords to give us their properties to manage for them.

  • Opportunities:

The opportunities that are available in the real estate industry are massive and we are ready to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as a property management company in the United States of America are unfavorable government policies, global economic downturn and unreasonable tenants. There is hardly anything we could do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

  • Market Trends

The market trends as it involves the property management business are indeed dynamic and at the same time, pretty much easier for a newbie to come in and still make money from the industry. All that is needed for any property management company to do well in the industry is to have good managerial skills and health relationship with landlords (property owners). Every detail we need to excel is contained in our property management marketing plan.

Some of the factors that count positively in this line of business are trust, honesty and relationship management and any property management company that has this will indeed do pretty well in the industry. Landlords and property owners ensure that they put their properties under the care of someone they can trust.

8. Our Target Market

Our target market as a property management company cuts across people of different class and people from all walks of life. We are coming into the industry with a business concept that will enable us work with the highly placed people in the country and at the same with the lowly placed people who are only interested in putting a roof under their head at an affordable fee that won’t be so much of a stress to raise..

Although finding tenants is relatively easy, but the truth is that, finding qualified and law abiding tenants can be somewhat challenging.

It is important to note that the target market for those who are into property management business goes beyond those who make use of the internet (Craigslist) to search for properties; some of them only rely on the print media (local daily or weekly newspaper both in English and in Spanish for the Spanish community in the US), some on word of mouth adverts and others on street to street search.

The bottom line is that, the market trend for property management business is indeed a dynamic one. In other words, our target market is the whole of the United States of America and below is a list of the people and organizations that we have plans to do business with;

  • Families who are interested in renting/leasing or acquiring a property
  • Corporate organizations that are interested in renting/leasing or acquiring their own property/properties
  • Land Owners and landlords who are interested in renting/leasing out their properties
  • Corporate organizations (real estate agencies, property development companies et al) that are interested in renting/leasing out their properties
  • Foreign investors who are interested in owning properties or leasing properties in the United States of America
  • Managers of public facilities

Our Competitive Advantage

Hilary Tyson and Co Property Management Company obviously is a newbie in property management business, but one thing is certain; we have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are trust, honesty, good network and excellent relationship management.

Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we can comfortably work with both the highly placed clients and the lowly placed clients. Lastly, our employees will be well taken care of, and their welfare package is amongst the best in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Hilary Tyson and Co Property Management Company’s major aim, is to maximize the profits in the real estate industry via delivering quality and affordable property to our highly esteemed clients and effective property management on behalf of our business partners (landlords and property owners). Below are the sources we intend exploring to generate income for Hilary Tyson and Co Property Management Company;

  • Developing Properties for our Clients
  • Renting of Properties/Leasing of Properties; Leasing for a fee or percentage of the gross lease value.
  • Sale of Fully Furnished Properties
  • Sale of Landed Properties
  • Lease of Bare Land
  • Manage Properties and Facility for Clients
  • Property Makeover Services
  • Real Estate Consultancy and Advisory Services; Hourly Consulting for a fee, based on the client’s needs.
  • Home Selling Kits — guides advising how to market and sell a property.

10. Sales Forecast

The fact that the property market is indeed a booming market means that investors are always going to be attracted to the industry. No doubt it is difficult to see multi-millionaires who don’t have interest in investing in properties; real estate investment is one business portfolio that is common to all multi – millionaires in the world.

In essence, the more people acquire properties, the high the chances of property management companies will secure business deals. Also as long as tenants are always in search for accommodation, there will always be business for property management companies.

We have perfected our sales and marketing strategies and we are set to hit the ground running and we are quite optimistic that we will meet or even surpass our set target of generating enough income / profits from the first month or operations and grow the business beyond Atlanta, Georgia to other states in the United States of America within record time.

We have been able to critically examine the real estate market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some workable assumptions as well;

  • Rent/lease a minimum of 30 housing units to clients (flats, duplexes, studio apartment et al) within the first 6 months of operations
  • Rent/lease a minimum of 20 office facilities to clients within the first 6 months of operations
  • Manage a minimum of 20 properties for clients within the first 6 months of operations
  • Sell a minimum of 20 hectares of land within the first 12 months of operation
  • Provide advisory and consultancy services for a minimum of 10 client per month
  • Handle a minimum of 20 building makeover projects within the first 12 months of operations

N.B: Please note that we could not put a specific amount to the projection because the prices and commissions vary for different properties and for different clients. Part of our business strategy is to work within the budget of our clients to deliver quality property/properties, hence it will be difficult to project what we are likely going to make from such deals.

But the bottom line is that we are definitely going to make reasonable profits from any business deal that we execute since we work based on commissions. The property management market is structured in such a way that property managers will always make profits from any deal they handle as long as they conducted due diligence before signing the deal.

  • Marketing Strategy and Sales Strategy

Networking is an effective way to begin building your clients base and we have plans in place to leverage on all our networks. In view of that, we will continue to find local real estate clubs and connect with them and also we will find local business organizations like the Chamber of Commerce and connect with them as well.

We will also network with real estate brokers who are constantly in touch with landlords and properties owners. We are not going to ignore local lending institutions, we are aware that they are also good sources of leads for property management companies.

The truth is that, they may have properties for which they are responsible and also to outsource such properties to property management companies in some cases lenders sometimes find themselves stuck with rental properties, and are not in the business of property management, so they tend to outsource it to property management companies.

We also enter business partnership with local contractors since they also interface with property owners regularly. Lastly, we will leverage on the power of the media by advertising our services using both online and offline platforms.

For instance; the phrase “property management companies ” is searched about 90,500 times monthly in Google in the U.S alone and the phrase “property management firms” is searched about 30,100 times monthly, that is why we will ensure that we run paid search campaign to capture property owners and even potential tenants who are searching on this subjects within the area that we operate.

Over and above, we have perfected strategies to network with people who are likely to refer businesses to the ways of people. Also, check out some non-traditional places and events for networking opportunities. In summary, Hilary Tyson and Co Property Management Company will adopt the following strategies in sourcing for clients for our business;

  • Introduce our business by sending introductory letters alongside our brochures to stake holders in the real estate industry and also property owners.
  • Promptness in bidding for contracts
  • Advertise our business in real estate/properties magazines and websites
  • List our business on yellow pages
  • Attend expos, seminars, and business fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still deliver quality housing/property to them
  • Leverage on the internet to promote our business
  • Places a “To Let” sign on the properties under our care with details of what we do et al.

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street they are operating should be ready and willing to utilize every available means (conventional and non – conventional means) to advertise and promote the business.

We intend growing our business beyond Atlanta, Georgia which is why we have perfected plans to build our brand via every available means. Below are the platforms Hilary Tyson and Co Property Management Company intend to leverage on to promote and advertise her property management business;

  • Place adverts on both print and electronic media platforms
  • Place our flexi banners with our company’s logo and contacts in every property we put up for sale or lease.
  • Sponsor relevant TV shows
  • Maximize our company’s website to promote our business
  • Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (real estate online forums) to promote our business and list our properties for sale and for lease.
  • Install our Bill Boards on strategic locations
  • Distribute our fliers and handbills in targeted areas from time to time

Attend landlord and residence association meetings with the aim of networking and introducing our business.

12. Our Pricing Strategy

Part of business strategy is to ensure that we work within the budget of our clients to deliver excellent properties to them. The real estate industry is based on commissions and properties are valued by professionals based on the area the facility is located, the type of facility and other factors.

Since we are not directly in control of the pricing system in the real estate industry we can only abide by what is obtainable when it comes to pricing structure. Part of what we intended doing that will help us cut cost is to reduce to barest minimum all maintenance cost by renting/leasing any property under our care to responsible tenants who won’t cause damage to our facility.

  • Payment Options

Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. But at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions. Real estate deals usually involves huge amount of money. Here are the payment options that Hilary Tyson and Co Property Management Company will make available to her clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our tenants pay their rents and bills without any difficulty. Our bank account numbers will be made available to tenants who may want to deposit cash.

13. Startup Expenditure (Budget)

  • The Total Fee for incorporating the Business in New Jersey: $750.
  • The budget for Liability insurance, permits and license: $2,500
  • The Amount needed to acquire a suitable Office facility with enough space in Atlanta, Georgia for 6 months (Re – Construction of the facility inclusive): $40,000.
  • The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al): $5,000
  • The Cost of Launching our official Website: $600
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $2,500

Going by the report from our research and feasibility studies, we will need about $60,000 to set up a property management company in Atlanta, Georgia, US.

Generating Funding/Startup Capital for Hillary Tyson and Co

The Founder Mr. Hilary Tyson is the sole financier of the business and he has been able to generate the start – up capital from his personal savings Please note that as it stands, the start – capital of $60,000 is already available for the business.

14. Sustainability and Expansion Strategy

We are set to take on new business territories in the United States of America; which is why we have hired some of the best hands in the real estate industry to help us lay a solid foundation for growth and expansion of the business.

Part of the sustainability strategy that we have adopted is continuous training of our workforce (both fulltime staff and freelancers working for us) so as to provide them with the capacity to perform effectively in the highly competitive property management business in the United States of America. In other to be in business for a long time, we will not in any way comprise our integrity and trust.

Check List/Milestone

  • Business Name Availability Check:>Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Renting of Office Facility in Atlanta, Georgia: Completed
  • Conducting Feasibility Studies: Completed
  • Start – up Capital Generation: Completed
  • writing of business plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents (Tenancy Agreements, and freelance agreements et al), and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry (networking and membership of relevant real estate bodies): Complete

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Did you find what you are looking for.

Increasing complex waste management and housekeeping needs make cleaning, maintenance, and repair businesses lucrative for new entrepreneurs.

Whether you plan to start a waste management or commercial cleaning company, you need a clear roadmap to drive your business to success.

This library of cleaning and maintenance business plan examples here can inspire and guide you as you begin to plan your business. So, don’t worry; we got you covered on that part.

Let’s learn more about these repair and cleaning business plan samples, starting with their benefits.

Benefits of using an industry-specific business plan example

Believe it or not, using an industry-specific business plan example is the best and probably the quickest way of writing a business plan.

Doubt it? Hold, this may change your perception; an extended list of the benefits of using an industry-specific business plan template.

  • Inspiration : Reading a business-specific template can be incredibly helpful in getting content inspiration. Furthermore, it helps you gain insights into how to present your business idea, products, vision, and mission.
  • Risk-free method : You are taking a reference from a real-life, let’s say, auto repair shop business plan—so you know this plan has worked in the past or uses a method subscribed by experts.
  • Deep market understanding : Analyzing and reading such examples can provide clarity and develop a deeper market understanding of complex industry trends and issues you may not know but relate directly to the realities of your business landscape.
  • Increased credibility : A business plan developed using an example follows a standard business plan format, wisely presents your business, and provides invaluable insights into your business. There’s no question it establishes you as a credible business owner, demonstrating your deep business and market understanding.
  • Realistic financial projections : Financial forecasting being a critical aspect of your plan, this real-life example can help you better understand how they project their financials—ultimately helping you set realistic projections for your business.

These were the benefits; let’s briefly discuss choosing a maintenance, repair, and cleaning business plan sample that best suits your business niche.

Choosing a Maintenance or Repair Business Plan

This category itself has 18+ business plan templates for various cleaning and maintenance businesses. With many similar business types and templates, you may not find the most suitable one through manual scrolling.

Here are the steps to consider while choosing the most suitable business plan template.

Identify your business type

Are you going to be a pest control service provider? A carpet cleaning company? Or a laundromat business?

Asking yourself these questions will help you identify your business type, which will help in choosing a niche-specific business plan template.

Once you identify your business type, you can choose between templates for different business segments.

Search for the template

We have an in-built search feature, so you can easily search for a business-specific template using your business type as a key term. Once you have the search results, choose the most suitable one. Simple as that.

Review the example

Look closely at the content of the sample business plan you are considering. Analyze its sections and components to identify relevant as well as unnecessary areas.

Since all the Upmetrics templates are tailored to specific business needs, there won’t be many fundamental customizations. However, a hybrid business model targeting multiple customer segments may require adjustments.

No big deal—you can view and copy sections from other business plan examples or write using AI while customizing a template.

That’s how you find and select the most suitable repair and maintenance services business plan. Still haven’t found the perfect business plan example? Here’s the next step for you.

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How to write a business plan for a facility maintenance company?

facility maintenance company business plan

Putting together a business plan for a facility maintenance company can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing facility maintenance company, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a facility maintenance company?

  • What information is needed to create a business plan for a facility maintenance company?
  • How do I build a financial forecast for a facility maintenance company?

The written part of a facility maintenance company business plan

  • What tool should I use to write my facility maintenance company business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a facility maintenance company business plan is so crucial.

To have a clear roadmap to grow the business

It's rarely business as usual for small businesses. The economy follows cycles where years of growth are followed by recessions, and the business environment is always changing with new technologies, new regulations, new competitors, and new consumer behaviours appearing all the time...

In this context, running a business without a clear roadmap is like driving blindfolded: it's dangerous at best. That's why writing a business plan for a facility maintenance company is essential to create successful and sustainable businesses.

To write an effective business plan, you will need to take stock of where you are (if you are already in business) and where you want the business to go in the next three to five years.

Once you know where you want your facility maintenance company to be, you'll have to identify:

  • what resources (human, equipment, and capital) are needed to get there,
  • at what pace the business needs to progress to get there in time,
  • and what risks you'll face along the way.

Going through this process regularly is beneficial, both for startups and existing companies, as it helps make informed decisions about how best to allocate resources to ensure the long-term success of the business.

To anticipate future cash flows

Regularly comparing your actual financial performance to the projections in the financial forecast of your facility maintenance company's business plan gives you the ability to monitor your business's financial health and make necessary adjustments as needed.

This practice allows you to detect potential financial issues, such as unexpected cash shortfalls before they escalate into major problems. Giving you time to find additional financing or put in place corrective measures.

Additionally, it helps you identify growth opportunities, like excess cash flow that could be allocated to launch new products and services or expand into new markets.

Staying on track with these regular comparisons enables you to make well-informed decisions about the amount of financing your business might require, or the excess cash flow you can expect to generate from your main business activities.

To secure financing

Whether you are a startup or an existing business, writing a detailed facility maintenance company business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your facility maintenance company has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a facility maintenance company, let's take a look at what information is needed to create one.

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Information needed to create a business plan for a facility maintenance company

Drafting a facility maintenance company business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a facility maintenance company

As you consider writing your business plan for a facility maintenance company, conducting market research becomes a vital step to ensure accurate and realistic financial projections.

Market research provides valuable insights into your target customer base, competitors, pricing strategies, and other key factors that can significantly impact the commercial success of your business.

Through this research, you may uncover trends that could influence your facility maintenance company.

Your facility maintenance company may discover that customers are increasingly expecting personalized services tailored to their specific needs. Your facility maintenance company may find that customers are increasingly looking for eco-friendly services or products that could reduce their environmental impact.

Such market trends play a significant role in forecasting revenue, as they offer valuable data about potential customers' spending habits and preferences.

By incorporating these findings into your financial projections, you can present investors with more accurate information, helping them make informed decisions about investing in your facility maintenance company.

Developing the sales and marketing plan for a facility maintenance company

As you embark on creating your facility maintenance company business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and capital expenditure requirements of a facility maintenance company

Whether you are starting or expanding a facility maintenance company, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

A facility maintenance company might incur staffing costs such as wages for laborers, electricians, plumbers, and other specialized craftsmen. They may also have to pay for equipment such as ladders, power tools, and vehicles for transporting personnel and supplies. Additionally, they may have to pay for protective gear, cleaning supplies, and other materials necessary to perform the job.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your facility maintenance company, it is time to start creating your financial forecast.

What goes into your facility maintenance company's financial forecast?

The financial forecast of your facility maintenance company will enable you to assess the profitability potential of your business in the coming years and how much capital is required to fund the actions planned in the business plan.

The four key outputs of a financial forecast for a facility maintenance company are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's take a closer look at each of these.

The projected P&L statement

Your facility maintenance company forecasted P&L statement enables the reader of your business plan to get an idea of how much revenue and profits your business is expected to make in the near future.

forecasted profit and loss statement in a facility maintenance company business plan

Ideally, your reader will want to see:

  • Growth above the inflation level
  • Expanding profit margins
  • Positive net profit throughout the plan

Expectations for an established facility maintenance company will of course be different than for a startup. Existing businesses which have reached their cruising altitude might have slower growth and higher margins than ventures just being started.

The forecasted balance sheet of your facility maintenance company

The projected balance sheet of your facility maintenance company will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

  • Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
  • Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

projected balance sheet in a facility maintenance company business plan example

Analysing your facility maintenance company projected balance sheet provides an understanding of your facility maintenance company's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your facility maintenance company's liquidity and solvency:

  • A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
  • A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The cash flow forecast

A projected cash flow statement for a facility maintenance company is used to show how much cash the business is generating or consuming.

cash flow forecast in a facility maintenance company business plan example

The cash flow forecast is usually organized by nature to show three key metrics:

  • The operating cash flow: do the core business activities generate or consume cash?
  • The investing cash flow: how much is the business investing in long-term assets (this is usually compared to the level of fixed assets on the balance sheet to assess whether the business is regularly maintaining and renewing its equipment)?
  • The financing cash flow: is the business raising new financing or repaying financiers (debt repayment, dividends)?

As we discussed earlier, cash is king and keeping an eye on future cash flows an imperative for running a successful business. Therefore, you can expect the reader of your facility maintenance company business plan to pay close attention to your cash flow forecast.

Also, note that it is customary to provide both yearly and monthly cash flow forecasts in a business plan - so that the reader can analyze seasonal variation and ensure the facility maintenance company is appropriately funded.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a facility maintenance company.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

sources and uses table in a facility maintenance company business plan

This table helps size the investment required to set up the facility maintenance company, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your facility maintenance company business plan, let's have a look at the written part of the plan.

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The written part of a facility maintenance company business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a facility maintenance company business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your facility maintenance company's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your facility maintenance company's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

The second section in your facility maintenance company's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your facility maintenance company, you may want to emphasize the potential customer base that could be accessed by the company. You could emphasize the proximity to major population centers and the access to transportation networks that could make it easy for the company to reach its customers. You might point out the availability of skilled labor in the area, as well as the potential for new business opportunities in the future. Additionally, you may want to discuss the potential for cost savings that your company could enjoy in the area due to lower overhead or tax incentives.

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your business plan should include a detailed description of the offerings that your company provides to its customers. 

For example, your facility maintenance company may offer customers a range of services such as maintenance and repair of lighting and plumbing, cleaning and janitorial services, as well as landscaping and snow removal. These services are important to keep a facility running smoothly and in good condition for those who use it. Additionally, your company may also offer preventative maintenance services to ensure that all equipment and systems are running optimally and efficiently for the long term.

When drafting this section, you should be precise about the categories of products or services you sell, the types of customers you are targeting and how customers can buy them.

4. The market analysis

When outlining your market analysis in the facility maintenance company business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your facility maintenance company, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your facility maintenance company targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include businesses that need regular maintenance on their property. This could include restaurants, office buildings, retail stores, and other commercial properties. These customers will have a need for regular services such as cleaning, repairs, and preventive maintenance.

In the competition subsection, introduce your main competitors and explain what sets your facility maintenance company apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your facility maintenance company.

5. The strategy section

When writing the strategy section of a business plan for your facility maintenance company, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your facility maintenance company could face financial risks. If the company experiences a downturn in the economy, it might not have the resources to continue providing services. Additionally, your company could face operational risks. For example, if a key piece of equipment malfunctions, it could lead to a disruption in services and may cause customer dissatisfaction.

6. The operations section

The operations of your facility maintenance company must be presented in detail in your business plan.

Begin by addressing your staff, specifying the main roles and your recruitment plan to support the anticipated growth. Outline the qualifications and experience needed for each role and discuss your recruitment strategies, which may involve using job boards, referrals, or headhunters.

Next, clearly state your facility maintenance company's operating hours, allowing the reader to gauge the adequacy of your staffing levels. Additionally, mention any considerations for varying opening times during peak seasons and your approach to handling customer queries outside regular operating hours.

The key assets and intellectual property (IP) required to run your business should also be highlighted. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, ensure they are well-documented in this section.

You could have key assets such as the maintenance tools used by employees and the vehicles used to transport them to the job sites. You might also have intellectual property such as the company’s logo and the maintenance protocols and processes that your employees use to complete their work.

Finally, provide a comprehensive list of suppliers you intend to collaborate with, along with a breakdown of their services and main commercial terms, such as price, payment terms, break clauses and contract duration. Investors often seek insight into the reasons behind your supplier choices, which may include a preference for higher-quality products or established relationships from past ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a facility maintenance company business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my facility maintenance company's business plan?

In this section, we will be reviewing the two main solutions for creating a facility maintenance company business plan:

  • Using specialized online business plan software,
  • Outsourcing the plan to the business plan writer.

Using an online business plan software for your facility maintenance company's business plan

Using online business planning software is the most efficient and modern way to create a facility maintenance company business plan.

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Screenshot from The Business Plan Shop's Financial Forecasting Software

Hiring a business plan writer to write your facility maintenance company's business plan

Outsourcing your facility maintenance company business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the facility maintenance company business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your facility maintenance company's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your facility maintenance company business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your facility maintenance company business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

  • Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
  • A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
  • Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a facility maintenance company. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

  • How to write a 5 years business plan
  • Business plan myths

Know someone who owns or wants to start a facility maintenance company? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Create a form in Word that users can complete or print

In Word, you can create a form that others can fill out and save or print.  To do this, you will start with baseline content in a document, potentially via a form template.  Then you can add content controls for elements such as check boxes, text boxes, date pickers, and drop-down lists. Optionally, these content controls can be linked to database information.  Following are the recommended action steps in sequence.  

Show the Developer tab

In Word, be sure you have the Developer tab displayed in the ribbon.  (See how here:  Show the developer tab .)

Open a template or a blank document on which to base the form

You can start with a template or just start from scratch with a blank document.

Start with a form template

Go to File > New .

In the  Search for online templates  field, type  Forms or the kind of form you want. Then press Enter .

In the displayed results, right-click any item, then select  Create. 

Start with a blank document 

Select Blank document .

Add content to the form

Go to the  Developer  tab Controls section where you can choose controls to add to your document or form. Hover over any icon therein to see what control type it represents. The various control types are described below. You can set properties on a control once it has been inserted.

To delete a content control, right-click it, then select Remove content control  in the pop-up menu. 

Note:  You can print a form that was created via content controls. However, the boxes around the content controls will not print.

Insert a text control

The rich text content control enables users to format text (e.g., bold, italic) and type multiple paragraphs. To limit these capabilities, use the plain text content control . 

Click or tap where you want to insert the control.

Rich text control button

To learn about setting specific properties on these controls, see Set or change properties for content controls .

Insert a picture control

A picture control is most often used for templates, but you can also add a picture control to a form.

Picture control button

Insert a building block control

Use a building block control  when you want users to choose a specific block of text. These are helpful when you need to add different boilerplate text depending on the document's specific purpose. You can create rich text content controls for each version of the boilerplate text, and then use a building block control as the container for the rich text content controls.

building block gallery control

Select Developer and content controls for the building block.

Developer tab showing content controls

Insert a combo box or a drop-down list

In a combo box, users can select from a list of choices that you provide or they can type in their own information. In a drop-down list, users can only select from the list of choices.

combo box button

Select the content control, and then select Properties .

To create a list of choices, select Add under Drop-Down List Properties .

Type a choice in Display Name , such as Yes , No , or Maybe .

Repeat this step until all of the choices are in the drop-down list.

Fill in any other properties that you want.

Note:  If you select the Contents cannot be edited check box, users won’t be able to click a choice.

Insert a date picker

Click or tap where you want to insert the date picker control.

Date picker button

Insert a check box

Click or tap where you want to insert the check box control.

Check box button

Use the legacy form controls

Legacy form controls are for compatibility with older versions of Word and consist of legacy form and Active X controls.

Click or tap where you want to insert a legacy control.

Legacy control button

Select the Legacy Form control or Active X Control that you want to include.

Set or change properties for content controls

Each content control has properties that you can set or change. For example, the Date Picker control offers options for the format you want to use to display the date.

Select the content control that you want to change.

Go to Developer > Properties .

Controls Properties  button

Change the properties that you want.

Add protection to a form

If you want to limit how much others can edit or format a form, use the Restrict Editing command:

Open the form that you want to lock or protect.

Select Developer > Restrict Editing .

Restrict editing button

After selecting restrictions, select Yes, Start Enforcing Protection .

Restrict editing panel

Advanced Tip:

If you want to protect only parts of the document, separate the document into sections and only protect the sections you want.

To do this, choose Select Sections in the Restrict Editing panel. For more info on sections, see Insert a section break .

Sections selector on Resrict sections panel

If the developer tab isn't displayed in the ribbon, see Show the Developer tab .

Open a template or use a blank document

To create a form in Word that others can fill out, start with a template or document and add content controls. Content controls include things like check boxes, text boxes, and drop-down lists. If you’re familiar with databases, these content controls can even be linked to data.

Go to File > New from Template .

New from template option

In Search, type form .

Double-click the template you want to use.

Select File > Save As , and pick a location to save the form.

In Save As , type a file name and then select Save .

Start with a blank document

Go to File > New Document .

New document option

Go to File > Save As .

Go to Developer , and then choose the controls that you want to add to the document or form. To remove a content control, select the control and press Delete. You can set Options on controls once inserted. From Options, you can add entry and exit macros to run when users interact with the controls, as well as list items for combo boxes, .

Adding content controls to your form

In the document, click or tap where you want to add a content control.

On Developer , select Text Box , Check Box , or Combo Box .

Developer tab with content controls

To set specific properties for the control, select Options , and set .

Repeat steps 1 through 3 for each control that you want to add.

Set options

Options let you set common settings, as well as control specific settings. Select a control and then select Options to set up or make changes.

Set common properties.

Select Macro to Run on lets you choose a recorded or custom macro to run on Entry or Exit from the field.

Bookmark Set a unique name or bookmark for each control.

Calculate on exit This forces Word to run or refresh any calculations, such as total price when the user exits the field.

Add Help Text Give hints or instructions for each field.

OK Saves settings and exits the panel.

Cancel Forgets changes and exits the panel.

Set specific properties for a Text box

Type Select form Regular text, Number, Date, Current Date, Current Time, or Calculation.

Default text sets optional instructional text that's displayed in the text box before the user types in the field. Set Text box enabled to allow the user to enter text into the field.

Maximum length sets the length of text that a user can enter. The default is Unlimited .

Text format can set whether text automatically formats to Uppercase , Lowercase , First capital, or Title case .

Text box enabled Lets the user enter text into a field. If there is default text, user text replaces it.

Set specific properties for a Check box .

Default Value Choose between Not checked or checked as default.

Checkbox size Set a size Exactly or Auto to change size as needed.

Check box enabled Lets the user check or clear the text box.

Set specific properties for a Combo box

Drop-down item Type in strings for the list box items. Press + or Enter to add an item to the list.

Items in drop-down list Shows your current list. Select an item and use the up or down arrows to change the order, Press - to remove a selected item.

Drop-down enabled Lets the user open the combo box and make selections.

Protect the form

Go to Developer > Protect Form .

Protect form button on the Developer tab

Note:  To unprotect the form and continue editing, select Protect Form again.

Save and close the form.

Test the form (optional)

If you want, you can test the form before you distribute it.

Protect the form.

Reopen the form, fill it out as the user would, and then save a copy.

Creating fillable forms isn’t available in Word for the web.

You can create the form with the desktop version of Word with the instructions in Create a fillable form .

When you save the document and reopen it in Word for the web, you’ll see the changes you made.

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Watch CBS News

Trump $354 million fraud verdict includes New York business ban for 3 years. Here's what to know.

By Aimee Picchi

Edited By Alain Sherter

Updated on: February 16, 2024 / 8:40 PM EST / CBS News

A judge's ruling on Friday in  Donald Trump's civil fraud trial  deals a severe blow to the former president, who is now barred from running the New York-based company that for decades has served as the hub of his global business empire. 

In a 92-page decision, New York Supreme Court Justice Arthur Engoron barred Trump from serving as an officer or director of any corporation or other legal entity in the state for three years, while his sons, Eric Trump and Donald Trump Jr., were banned for two years,  according  to the ruling. 

Trump and The Trump Organization were also ordered to pay penalties of $354 million in what is one of the stiffest corporate sanctions in New York history. The total jumps to $453.5 million when pre-judgment interest is factored in. 

Engoron ruled last fall that Trump and his company, the Trump Organization, "repeatedly" violated state fraud law by systemically misrepresenting the value of some of his properties and his overall net worth. That enabled his business to obtain loan rates and other financial terms that they otherwise wouldn't have received, New York Attorney General Letitia James had claimed in filing suit against Trump.

More specifically, James' allegations included falsifying business records, issuing false financial statements and insurance fraud. James' office claimed that Trump's misrepresentations led to the company collecting $370 million in "ill-gotten gains."

Friday's ruling also appoints Judge Barbara Jones to continue in her role as an independent monitor of Trump's businesses for at least three years. It orders the addition of an independent director of compliance at the Trump Organization, with Engoron ruling that this person will be responsible for "ensuring good financial and accounting practices."

"[T]he more evidence there is of defendants' ongoing propensity to engage in fraud, the more need there is for the Court to impose stricter injunctive relief," Engoron wrote in his verdict. "This is not defendants' first rodeo."

It's possible Trump could appoint a trusted adviser to run his business during the three-year ban, noted John Coffee, a professor at Columbia Law School and an expert on corporate governance and white collar crime. 

"I doubt that he can appoint someone else without the court's approval, but one candidate that he will think of is Ivanka, his daughter, who is not a defendant," Coffee told CBS MoneyWatch. "When Martha Stewart was barred from serving as a director of her own business, which like Trump had her name on it, she appointed her daughter as CEO for three years."

Ivanka Trump, once an executive at The Trump Organization, was originally named as a defendant in the fraud suit, but an appellate court later dismissed allegations against her due to the state's statute of limitations.

Trump: "unAmerican judgment against me"

In a statement, Trump, who is expected to appeal, decried the verdict, calling it "unAmerican" and "a Complete and Total SHAM."

"There were No Victims, No Damages, No Complaints," Trump said in his statement. "Only satisfied Banks and Insurance Companies (which made a ton of money), GREAT Financial Statements, that didn't even include the most valuable Asset - The TRUMP Brand."

The decision comes just weeks after a federal jury ruled that Trump must pay  $83.3 million in damages  for defamatory statements he made denying that he sexually assaulted the writer E. Jean Carroll. Trump is also facing numerous additional legal cases . 

"These bills are really racking up for Trump," said CBS News legal analyst Katrina Kaufman shortly before the verdict was announced. James "asked for a lifetime ban on Trump in New York's real estate industry, which is huge for him. This is where he started as a businessman."

Trump could see the damages reduced on appeal, Columbia's Coffee said. But to appeal, Trump would have to post a bond covering the $354 million in penalties, he added.

"That will be costly," Coffee said. "Some banks will post the bond for him, for a hefty fee, but they will want security that they can liquidate easily, and that may require some sale of some of his assets."

Trump and his legal team had long expected a defeat, with the former president decrying the case as "rigged" and a "sham" and his lawyers laying the groundwork for an appeal before the judgment was even issued. 

In 2023, Engoron found that Trump and his company overstated the valuations of many properties by hundreds of millions. The judge cited the Palm Beach, Florida, real estate assessor's valuation of his Mar-a-Lago club at as low as $18 million — an amount on which Trump paid local property taxes. At the same time, Trump valued the property at as much as $714 million on his annual statements of financial conditions.

Separately, Trump also faces charges in four criminal proceedings. The first trial, which centers on a payment to adult film star Stormy Daniels in 2016, is scheduled to begin in Manhattan on March 25 . He has pleaded not guilty in all four cases. 

  • The Trump Organization
  • Donald Trump
  • Donald Trump Jr.

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets including USA Today and Consumer Reports.

More from CBS News

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Jeff bezos bags $8.5b after selling 50 million amazon shares over 2 weeks.

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Jeff Bezos has sold a total of 50 million Amazon shares during the past two weeks, bagging roughly $8.5 billion in cash, according to securities filings.

The 60-year-old e-tailing tycoon unloaded more than 14 million shares on Tuesday for about $2.37 billion — after selling 36 million Amazon shares in three transactions last week , according to a Securities and Exchange Commission filing earlier reported on by CNBC .

The four sales were executed under a prearranged trading plan that Bezos disclosed earlier this month, which said that he could sell up to 50 million Amazon shares before Jan. 31, 2025.

Amazon founder and executive chairman Jeff Bezos sold more than 14 million shares of his company on Tuesday, copleting his grand plan to unload 50 million shares by Jan. 31, 2025.

The selling spree marks the first time that Bezos has sold his stock in the e-commerce behemoth since May 2021, the year he stepped down as Amazon’s CEO and assumed the sole role of executive chairman.

It’s unclear what Bezos plans to do with his handsome windfall, which he will get a tax break on thanks to his recent Seattle-to-Miami move.

Bezos — also the founder of space company Blue Origin and the owner of The Washington Post — announced that he was leaving his longtime Seattle home in November, triggering a flurry of questions about whether the world’s second-richest person was looking to skirt higher tariffs.

Washington state imposed a 7% levy on capital gains on stocks or bonds upwards of $250,000 in 2022. Florida, however, has no such tax.

Had Bezos stayed in Emerald City — where he built a multimillion-dollar compound less than 10 miles from Amazon’s Seattle headquarters — he would’ve had to cough up $595 million to satisfy that capital gains tax.

The figure surpasses the $500 million Bezos doled out to purchase his superyacht, named Koru, which features a helicopter landing pad, swimming pool and a mermaid resembling his fiancée, Lauren Sanchez, adorning the prow.

Thanks to his Seattle-to-Miami move, Bezos does not hae the pay the 7% levy on capital gains Washington state imposed in 2022. Florida has no such tax, and requiers less in property taxes.

Aside from the capital gains tax breaks he’ll get, Bezos is also poised to save on property taxes now that he call’s Miami’s exclusive Indian Creek island, also known as “Billionaire Bunker,” home.

Property taxes are 0.89% in the Sunshine State — less than Washington’s real estate tax rate of 0.98%,  according to Rocket Mortgage.

Bezos bought a a $79 million, seven-bedroom, 14-bathroom abode in Miami in October — two months after buying the  three-bedroom, three-bathroom home next door  for $68 million.

Bezos bougha a $79 million seven-bedroom, 14 bathroom mansion on Miami's "Billonaire Bunker"— just weeks after spending $68 million on the property directly adjacent to it.

After scooping up two of only 40 reported waterfront properties on the ultra-exclusive island, Bezos reportedly has plans to bulldoze the $68 million pad and build a single megamansion with its neighboring eight-figure enclave.

It wasn’t immediately clear if he also has plans to tear down the $79 million, 19,064-square-foot home, though he’ll certainly be paying less property taxes than he did on his former primary residence in Seattle, where he executed a similar teardown project after accumulating a 5.3-acre property in the affluent Medina, Wash., neighborhood.

Also in Washington, deep-pocketed residents with assets valued at $2.193 million or more are also obligated to pay an estate tax ranging from 10% to 20% upon their death.

Bezos boat

If Bezos were to keep Seattle as his primary residence and maintain his current net worth, it would mean he’d have to give up as much as $38.8 billion in estate taxes upon his death.

Florida, meanwhile, does not charge residents estate tax, regardless of asset size.

Representatives for Bezos did not immediately respond to The Post’s request for comment.

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Amazon founder and executive chairman Jeff Bezos sold more than 14 million shares of his company on Tuesday, copleting his grand plan to unload 50 million shares by Jan. 31, 2025.

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