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NTAVANESA POULTRY FARM BUSINESS PLAN

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Mohammad Jabbar

poultry farming business plan in india pdf

Sanaullah Noonari

The poultry sector is one of the most organized and vibrant segments of the agriculture industry of Pakistan. This sector generates direct and indirect employment and income for about 1.5 million people. Its contribution in agriculture and livestock is 6.4 percent and 11.5 percent, respectively. Pakistan has been producing 10,000 million table eggs and 1,196 metric tons of chicken meat annually. Thus the egg poultry (layers) farmers in district Quetta, Baluchistan are incurred total expenditures of Rs.526950.00 per farm, respectively. However, the selected egg poultry farmers paid equipments of expenditures of Rs.73450.00 per farm, expenditures rearing Rs.151500.00. The labour cost paid by the selected egg poultry farmers was Rs.100000.00 per farm. As far as marketing expenses are concerned the selected egg poultry farmers incurred Rs.162000.00 per farm. Thus the selected tomato growers in district Quetta, Baluchistan incurred a total average cost of production of Rs.526950.00 per farm. It was also observed that the selected egg poultry farmers in the Quetta, Baluchistan area earned a total physical productivity of per 1000 bird farm (18 dozen eggs/bird for 900 birds, 900 spent hens weighing 1.5 kg each) and earned a gross income of Rs.1430200.00 per farm. It was further estimated that the selected egg poultry farmers after incurring all expenditure and sale of produce earned net income of Rs.71133.00 per farm at a benefit cost ratio of 1:0.81. High profit was observed in poultry egg farming in Quetta.

Rajesh Mehta

India’s poultry industry represents a major success story. While agricultural production has been rising at the rate around 2 percent per annum over the past two to three decades, poultry production has been rising at the rate of around 8 percent per annum, with an annual turnover of US$ 7 500 million. This paper seeks to capture the dynamics of the industry over the more recent past. Utilizing production, price and export data from the period 1995 to 2004, the study seeks to: (a) examine the trends and features of development in Indian poultry over the last ten years or so; (b) identify forces that are driving these changes; (c) predict the structure of developments in the poultry sector, over the next ten or fifteen years and trace its consequences for income, employment, public health, environmental pollution, animal wealth, etc.; and (d) shed some light on how smallholders are likely to be affected by the ongoing structural changes, i.e. whether it will seriously undermine their competitiveness, and if so what are the options available. The analysis shows a sharp jump in India’s egg and poultry meat production. Poultry meat has outpaced its two major competitors – beef and veal, and buffalo meat. Another major development in Indian poultry production is the spread of integration, which is occurring very rapidly, especially in broiler production, both in southern and western parts of India. The forces that are sustaining this growth are many. High per capita income growth and relatively low prices have played a catalytic role. A moderate shift in the consumption pattern from vegetarianism to non-vegetarianism is also helping the industry by increasing the demand for poultry products. The future outlook for Indian poultry also appears to be very favourable. The most conservative estimates predict a two- to three-fold increase in poultry production over the next ten or fifteen years. However, a worrisome feature of the accelerated growth and the ongoing structural change seems to be its potential impact on the future of small and marginal producers. While several studies on the theme have contended that vertical coordination in agricultural supply channels helps to lower the transaction costs and market risk of smallholders, it has proved difficult to support the contention in the case of poultry. Drawing on an earlier study conducted by the first author, it is shown that contract farmers earned lower profits than non-contract farmers. In this study, we draw three alternative scenarios and trace their implications, using the OECD-FAO Agricultural Outlook AGLINK-COSIMO model. First, we assume that import of maize, the main feed ingredient, is liberalized. Second, we study the consequences of import liberalization of poultry meat and eggs. Third, we evaluate the consequences of an outbreak of avian influenza (AI). The complete elimination of tariff on maize will not affect India’s imports, because domestic prices (plus tariff) are less than world prices. A complete liberalization of imports of poultry meat could be disastrous for the domestic poultry industry – production would fall significantly; however, the consumer price would decline leading to increased consumption. The consequences of an outbreak of AI would be a significant decline in consumer price and the level of consumer demand. However, prices would revert to their normal trend within a year, and the level of consumer demand would return to normal within a year.

Sanzidur Rahman

ASM Saifullah

The present study is an attempt to examine the present situation of Bangladesh poultry industry and its future potential.In Bangladesh commercial poultry production has been growing rapidly since the early 1990 by using improved genetics, manufactured feeds and management. This improvement is done mainly in the private sector as a device for additional source of income and employment opportunities particularly in rural area. This dramatic growth of poultry farms throughout the country without judging feasibility of the farm in the area. This process has been influenced by the programmes of different NGOs and the public sector. The poultry sector of the country is classified neither as an agricultural sector nor an industrial sector, receives far less support than its potential contribution might indicate. Based on this poultry industry a number of industries are developed both in inputs sector and outputs sector along with a number of service providing organizations where at least 60 lakh people are involved. The poultry industry was hit by bird flu in 2007 and 2009. The number of firms reduced to 55,000 in 2013 from 1,15,000 in 2007. Another source reported that there are about 65,902 poultry farms upto February 1013 in the country (BER,2013p.104). In spite of decrease in number of poultry farms, it is reported by Bangladesh Poultry Association that that the country achieved self sufficiency in production of chicken meat and eggs. So the problem is excess supply of chicken meat and egg in the market.. The major challenges to poultry sector are limited access to credit, competition from import and outbreak of diseases like Avian Influenza. In addition there are other problems which hinder the proper development of poultry industry. Production of quality and safe product in compliance with international standard of hygiene, sanitation and phytosanitary is an important issue. For sustainable development of poultry sector some specific recommendations (establishment of effective data bank, formation of poultry farmers' organization etc) are made for consideration by the concerned stakeholders of this industry.

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  • Introduction: Poultry Farm

Poultry farming is a type of animal husbandry in which domesticated birds such as chickens, ducks, turkeys, and geese are raised to provide meat or eggs for human use. It dates back to the agrarian period. Poultry, mostly chickens, are grown in large numbers. Every year, more than 60 billion chickens are slaughtered for human consumption. Layers are birds grown for eggs, whereas broilers are chickens raised for meat.

Table of Contents

Start Your Own Poultry Business in India in 7 Easy Steps

The advantages of a poultry farming business, financing is required, documentation is required, required equipment, apply for a business loan to start a poultry farming business, how to begin a poultry farming project, top banks in india that provide loans for poultry farming.

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Poultry farming is often regarded as the fastest-growing sector of the agricultural industry. To further increase growth, the government has made significant expenditures in processing, breeding, rearing, and hatching procedures. The chicken sector employs around 3 million farmers and 15 million agricultural farmers, contributing approximately Rs. 26,000 crores to national revenue.

Poultry farming is all about raising birds for the purpose of selling meat and eggs and creating wealth out of the business.

To establish your own poultry company in India, follow the procedures below:

  • Step 1: Selecting a Sector: The first step is to select a sector to serve, such as chicken breeding, broilers, poultry feed, egg and meat processing, and so on.
  • Step 2: Selecting the Birds: Choose between broilers, which are used for meat processing, and layers, which are used for egg production.
  • Step 3: Decide on a location: Decide on a location for the farmland from which the business will be operated and managed.
  • Step 4: Choosing a Business Name: According to state rules, name registration or business formation is required.
  • Step 5: Arranging funds: Credit needs to satisfy working capital requirements such as purchasing equipment and machinery, purchasing raw materials, paying off salaries, managing cash flow, and so on.
  • Step 6: Marketing and Advertising: Marketing and advertising plans should be detailed in the company strategy as well.
  • Step 7: Identify your target audience, which may include wholesale marketplaces, merchants, business owners, shop sellers, and so on.

The following are some of the primary advantages of beginning a chicken business:

  • Income-generating source
  • Expands employment opportunities
  • To begin, a minimal amount of capital is required.
  • Considered a steady source of income
  • Less water is required.
  • Poultry products are high in nutrients.
  • In a shorter period of time, the poultry industry achieves no profit and no loss.
  • There are two sorts of food produced: eggs and meat

The cost of starting a small-scale chicken farm is between Rs. 50,000 and Rs. 1.5 lakh. The capital necessary for a medium-scale chicken company range between Rs. 1.5 lakh and Rs. 3.5 lakh. A large-scale chicken farm may be established for less than Rs. 7 lakhs. To achieve these needs, company entrepreneurs can obtain business loans from financial institutions like as banks and NBFCs and establish their own chicken businesses. Choosing a business loan is thought to be a sensible move since it allows business owners to make business investments without depleting their life resources.

The following documents are necessary to establish your own chicken farming business:

  • Completed application form and passport-sized pictures
  • PAN and Aadhaar cards are acceptable forms of identification.
  • Certificate of Incorporation of a Company
  • Land deeds for businesses
  • Licenses and permissions required under state legislation
  • Bank statement over the previous 12 months
  • Animal Care Standards will be provided.
  • Any additional documentation requested by the lender or bank

The following equipment is used in the poultry farming business:

  • Feeder that operates automatically
  • Vaccinator that works automatically
  • Watering system with a bell
  • Chick guard and brooder
  • Kerosene and charcoal stoves
  • Feeder in a circle
  • System of compressed air
  • Heaters powered by electricity (heating rods or coils)
  • Power plants on standby for emergencies
  • Vaccinator/lancet for fowl pox
  • Brooders, both gas and electric
  • Automation devices for hatcheries
  • Machines that transport hatching eggs
  • Trays for hatching eggs
  • Infrared light bulbs
  • Feeder linear
  • Waterers of the linear/channel kind
  • Nesting Boxes
  • Manual and Nipple drinker
  • Types of Pan and Jar
  • Reflectors/Hovers
  • grit box for shells
  • Syringe with needles and vaccine droppers
  • Plastic/wood/GI water basin with grill
  • Heaters for water
  • Filters and water softeners

To apply for business loans for poultry farming, first determine your eligibility requirements as established by the bank to which you wish to apply for a loan.

Second, fill out the loan application form with basic documentation after reviewing and evaluating all available loan possibilities based on company needs.

The necessary loan amount, business duration, yearly turnover, and present city will be the basic facts. Furthermore, the loan requirements must be completed by a representative of the bank

After the loan is accepted, the loan amount will be sent into your bank account within a certain number of working days.

  • The Industry: This includes the segments of the Indian poultry business that produce broilers and layers, poultry feed, chicken breeding, egg and meat processing, and so on.
  • The Animals: Choose between broilers (meat production) and layers (egg production).
  • Farm branding: entails identifying your farm business as well as designing a logo for it.
  • The Setting: In order for a farm to thrive and expand, it must be situated in an acceptable place.
  • Funding: Despite having money on hand, the poultry sector in India has additional financial requirements. They are salary, equipment, more land, and so forth. Bank loans or other forms of funding might be beneficial.
  • Word of Mouth: By spreading the word about your poultry business, you will guarantee that people are aware of it.
  • Professional Assistance: When it comes to growing birds, production, and farm management, it is always advisable to use pros.
  • Digital Footprint: By creating a website, your company will have a far larger online presence.
  • Marketing: Before beginning a poultry farming enterprise, a marketing plan is required to examine market demand and supply, as well as to identify your target client.

Leading banks that provide Poultry Farming business loans include SBI, HDFC Bank, Punjab National Bank, IDBI Bank, Federal Bank, Karur Vysya Bank, Canara Bank, Bank of India, and many more.  

This portion of the site is for informational purposes only. The content is not legal advice. The statements and opinions are the expression of author, not corpseed, and have not been evaluated by corpseed for accuracy, completeness, or changes in the law.

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How To Start A Poultry Farm In India

Updated on : Jun 30th, 2022

Poultry farming is one of the fastest-growing agribusinesses in India. Poultry farming means animal husbandry, dealing with different types of domestic birds for eggs, meat and feather production.

Poultry farming is a part of agriculture. In India, the raising and breeding of different types of birds have been in existence for a very long time. It has evolved from a non-scientific and unorganised system to a more planned, methodical, commercial, structured and scientific system.

The Government of India has launched a National Livestock Mission to promote the poultry farm business in India. It is also investing and providing financial assistance to the BPL households to start a poultry farm business.

Benefits of Poultry Farming

  • It is an excellent income generation source.
  • It requires small capital investment compared to other business forms.
  • It leads to an increase in employment opportunities.
  • The business license can be acquired easily.
  • It has a quick return on investment.
  • There is always a demand for eggs and meat; thus, it is a continuous source of income.
  • It requires fewer utility items like water, electricity, heat, etc., than other business forms.
  • The business reaches the Break-Even Point (BEP) soon, i.e., a point where there is no loss and no profit in the business.
  • It requires less maintenance.
  • There is easy access to bank loans for this business due to the several agricultural schemes launched by the government.

Starting a Poultry Farm in India

The following things are required to start a poultry farm business in India:

Business Plan

You must create a business plan before starting a poultry farm in India. A business plan is a roadmap of the business that outlines goals and details of achieving them. The business plan for poultry farming should generally contain the following:

  • Locating a suitable place to start the poultry farm.
  • List of required equipment.
  • Deciding on the bird variety on the farm.
  • Details of processes such as broiler breeding, egg production, etc.
  • Details relating to various resources for the business such as financial resources, human resources, management, etc.
  • Plans for advertising and marketing strategies.
  • Obtaining the required licenses and permissions.

Selection of Sector and Birds

After making a business plan, you should finalise the sector you cater to, such as meat production, chicken breeding, poultry feed production, egg production, egg and meat processing, etc. You can start a small poultry farm initially by selecting two-three birds and then include more birds depending on your business growth. 

Usually, poultry farmers raise birds like domestic chicken or fowl as broilers and goose, duck, peacock, quail, pigeon or turkey as layers. The three common categories of chicken in India are as follows:

  • Broiler chickens – They have a high growth rate and reach a fully grown stage in eight weeks. They also have a high quantity of meat.
  • Layer chickens – They are a unique breed under hens. They begin laying eggs from 18-19 weeks and can continue until 72-78 weeks. They can produce above 250 eggs each year.
  • Rooster chickens – They are called cockerel when they are young and known as roosters when they become adults. They take time to grow but guard the hens that lay eggs because of their territorial instincts.

Finalising Location

The next crucial step is finding the appropriate location or land to establish a poultry farm. The land size varies depending on the scale and type of the business. These are types of poultry farms in India based on land size:

  • Battery cage poultry farm – For this type, you require 4,000 sq ft for the birds and an additional 2,000 sq ft for other farm infrastructural needs. In a battery cage system, the birds will not be able to run or move freely.
  • Free-range poultry farm – For this type, you require approximately 12,000 to 36,000 sq ft. The birds are let loose in the fields to free-range in this system.
  • Semi-range poultry farm – In this type, the fowls are kept in coops and are provided with a paddock or small Penn to move around. For this type, you need around 8,000 sq ft of area.
  • Completely wild poultry farm – In this type, birds are raised in a natural environment with many trees. For a completely wild system, you need around 44,000 sq ft area, where a bird will have about two sq ft of coop space and 15-20 sq ft of free-range space.

The other factors to consider while deciding the location are to find an area away from the city, preferably calm, safe, pollution-free, and easily accessible amenities such as a market to buy commodities and freshwater.

Arranging Funds

You should make plans to obtain funds to start the poultry farm. You can get financial assistance from a bank that provides bank loans for agriculture at low-interest rates. You may even apply for financial aid from many government schemes that support agricultural ventures. Even though you can borrow funds from your friends or relatives, applying for bank loans or government schemes is better as they provide tax rebates on the loan amount.

Required Licenses

The various licenses required to start a poultry farming business in India are:

  • NOC (No objection certificate) from the local village panchayat, municipality and pollution board.
  • Permission for electrical use since you will need a transformer based on your poultry business size.
  • License from the groundwater department.
  • Business registration, such as, proprietary firm, partnership firm or company.

Certain other licenses that you can obtain which are not mandatory but are useful are as follows:

  • MSME/Udyam registration helps obtain various benefits such as Mudra loans, technology upgrade assistance, etc.
  • Trademark registration for your poultry farm logo which prevents others from using a similar or identical logo.

The government is promoting poultry farming due to the increasing demand for poultry products in the Indian market. Hence, getting the permissions and licenses for poultry farming is easy.

It is necessary to take precautionary measures to ensure the birds’ safety and health, which will help their proper growth and nurturing. Providing nutritious food, clean water, and regular vaccinations to the poultry is essential. When you take adequate measures and have consistent regulations to manage the farm, you will not have to face huge losses due to diseases and other potential risks.

It is better to hire professionals to manage the farm. You can also join a farm business management course and get poultry farming training. There are many poultry farming institutes and training centres in India that provide professional training, a few of which are as follows:

  • Dr B.V. Rao Institute of Poultry Management & Technology. 
  • Central Avian Research Institute (CARI).
  • Indira Gandhi National Open University. 
  • National School of Open Schooling.

After establishing your poultry farming business, you must advertise and market it to acquire customers. Create a marketing plan to analyse the market’s demand and supply, and understand your target consumers. Promoting your business to your target customers will ensure they are aware of your poultry business. You can get customers by spreading word of mouth about your business.

You can even start a website of your business where you provide information about your poultry business. The website will ensure that your business has an online presence and provide a far wider reach. You can also advertise the business in local papers and make visiting cards and pamphlets for publicising your products. 

Cost of Poultry Farming

The cost you incur for starting a poultry business depends on the business size or scale. In India, the approximate cost involved in establishing a poultry business is as follows:

  • For a small scale poultry farm – Around Rs.50,000 to Rs.1,50,000.
  • For a medium-scale poultry farm – Around Rs.1,50,000 to Rs.3,50,000.
  • For a large scale poultry farm – Around Rs.7,00,000 to 10,00,000.

In India, the poultry farming business is a profitable option. You can reach the BEP in just six months as many birds will start laying eggs at the age of six months. The profit that you can earn varies based on the business size. However, even when you are running a small size poultry farm, you can make a decent profit from it. You can also sell feathers and other farm by-products like gunny bags and manure, besides selling meat and eggs to make additional profit.

Disclaimer: The materials provided herein are solely for information purposes. No attorney-client relationship is created when you access or use the site or the materials. The information presented on this site does not constitute legal or professional advice and should not be relied upon for such purposes or used as a substitute for legal advice from an attorney licensed in your state.

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Table of Contents

In this article, we will explore the key components of a comprehensive poultry farm business plan in India. We will discuss the importance of conducting a market analysis, developing a sound business model, creating a financial plan, and implementing an effective marketing strategy.

Poultry Farm Business Plan

After reading the article you can download the Poultry Business Plan PDF as wel as Power Point Presentation for Investor or Bankers. You can also read the  poultry farm business plan in hindi , please use the google translator buttom floating at the right hand side of your screen.

Additionally, in this Poultry Farm Business Plan article we will analyze potential risks and challenges associated with poultry farming in India and provide practical risk management strategies. Whether you are a first-time entrepreneur or an experienced business owner, this Poultry Farming Business Plan article will provide you with valuable insights and practical tips for launching and running a successful poultry farm in India.

Why making a Poultry farm business plan is Important before you start?

Poultry Farm Business Plan

Having a well-designed poultry farm business plan is crucial for any aspiring poultry farming entrepreneur in India. The following are some of the reasons why having a business plan is essential,

Provides direction and clarity: A business plan helps entrepreneurs to define their goals, objectives, and strategies for achieving them. Similarly, you must include all these aspects in the Poultry farm business plan befor you begin. It will help providing a clear roadmap for the business, outlining the steps required to launch and run a successful poultry farming.

Helps secure financing: A comprehensive business plan is often required by banks and investors to evaluate the viability and potential of a business. A well-designed poultry farm business plan can help entrepreneurs to secure financing, by demonstrating the potential return on investment and the risks involved.

Facilitates decision-making: A business plan helps entrepreneurs to make informed decisions about critical aspects of their business, such as pricing, marketing, and supply chain management. So, if a poultry farm business plan holds all such different scenarios and options, entrepreneurs can make well-informed decisions that maximize their chances of success.

Provides a framework for monitoring and evaluation: A business plan serves as a framework for monitoring and evaluating the performance of the business. Entrepreneurs must include in the poultry farm business plan to track their progress, identify areas that need improvement, and make necessary adjustments.

How big is poultry business in India?

Poultry Farm Business Plan

The Indian poultry industry is a rapidly growing sector that has experienced significant expansion over the past few decades. It is one of the largest producers of eggs and broilers (chickens raised for meat) in the world, with a domestic market estimated to be worth over USD 17 billion. The industry is diverse and consists of various types of farms, ranging from small backyard production to large commercial operations.

The major types of poultry farming in India are broiler and layer farming. Broiler farming involves raising chickens for meat production, while layer farming involves raising hens for egg production. Both types of farming require specific infrastructure, equipment, and management practices.

In recent years, the Indian government has been promoting the poultry industry through various schemes and initiatives, such as the National Livestock Mission, the National Programme for Bovine Breeding and Dairy Development, and the Rashtriya Krishi Vikas Yojana. Additionally, the industry has been adopting various technological advancements, such as automation, biotechnology, and genetic selection, to improve productivity, efficiency, and quality.

According to a report by Research and Markets, the Indian poultry market is expected to grow at a CAGR of around 8% during the forecast period of 2021-2026. This growth is driven by several factors, including increasing demand for meat and eggs, technological advancements, and government support.

The broiler segment is the largest and fastest-growing segment in the Indian poultry market, accounting for over 80% of the total market share. The layer segment is also growing rapidly, driven by increasing demand for eggs and egg products.

The Indian poultry industry also has significant export potential, with a growing demand for poultry products in international markets. According to the Agricultural and Processed Food Products Export Development Authority (APEDA), India exported poultry products worth USD 113 million in 2020-21, primarily to Middle East and African countries.

Poultry Farm Business Plan

Independent poultry farming business and backyard producers also compete in the market, particularly in the small-scale and local segments. These producers usually have lower production costs and rely on traditional management practices. However, they often face challenges such as lack of access to financing, lack of technical expertise, and limited marketing and distribution channels.

In terms of strategies, the major players in the Indian poultry industry are focusing on expanding their operations and increasing their market share. They are investing in new facilities, equipment, and technology to improve efficiency and productivity. They are also diversifying their product portfolio, such as introducing value-added products, organic and antibiotic-free products, and processed meat and egg products.

To compete effectively in the market, poultry companies are also focusing on building brand recognition and customer loyalty through effective marketing and promotional activities. They are also collaborating with other players in the value chain, such as feed manufacturers, breeders, and processors, to improve supply chain efficiency and reduce costs.

Poultry farm business plan to decide Target market and customer segmentation.

Poultry Farm Business target customer

In the Indian poultry industry, the target market and customer segmentation can vary depending on the product and market segment.

For the broiler segment, which is the largest and fastest-growing segment in the Indian poultry market, the target market includes wholesalers, retailers, and end consumers such as hotels, restaurants, and households. The customer segmentation in this segment is based on the size and type of customer. For example, wholesalers and retailers may purchase large quantities of broiler meat, while end consumers may purchase smaller quantities for personal consumption.

In the layer segment, which is growing rapidly due to increasing demand for eggs and egg products, the target market includes wholesalers, retailers, and end consumers such as households and bakeries. The customer segmentation in this segment is based on the type and quality of eggs. For example, wholesalers and retailers may purchase eggs in bulk, while end consumers may prefer higher quality eggs with specific characteristics such as organic, free-range, or fortified with vitamins and minerals.

In addition, there is a growing market for value-added products in the Indian poultry industry, such as processed meat and egg products, organic and antibiotic-free products, and pet food. The target market for these products can vary depending on the product and market segment. For example, pet food products may target pet owners, while processed meat and egg products may target institutional customers such as hospitals, schools, and corporate cafeterias.

Poultry firm business Plan and it’s model

Poultry Farm Business Model

Type of poultry farm (broiler or layer):  The type of poultry farming business (broiler or layer) that an entrepreneur or investor chooses to establish in India depends on various factors such as market demand, availability of resources, and personal preferences.

Broiler farming is the most popular type of poultry farming in India, accounting for more than 80% of the total poultry production in the country. The demand for broiler meat is increasing rapidly due to the growth of the food service industry, urbanization, and changing dietary habits. Broiler farming is characterized by intensive production systems, with birds raised primarily for meat production. Broilers have a short production cycle of 6-8 weeks and require high-quality feed, good housing facilities, and proper disease management practices.

Layer farming, on the other hand, is the second-largest segment in the Indian poultry industry, with significant growth potential due to increasing demand for eggs and egg products. Layer farming involves raising birds for egg production, with birds remaining productive for about 72-78 weeks. Layer birds require different feed and management practices than broilers, and housing systems are designed to provide comfortable nesting and roosting facilities.

Entrepreneurs and investors should carefully consider the market demand and potential for both broiler and layer farming before deciding on the type of poultry farm to establish. They should also assess the availability of resources such as land, water, feed, and labor, and evaluate the technical and financial feasibility of each option. Finally, personal preferences and expertise should also be taken into account when choosing between broiler and layer farming.

Operational aspects of Poultry farm Business Plan.

Infrastructure requirements: For a poultry farm in India can vary depending on the scale of production and the type of farming system being used. Here are some general requirements for land, sheds, equipment, and other infrastructure:

  • Land: Adequate land is essential for setting up a poultry farm. The minimum land requirement for a small-scale broiler farm is around half an acre, while for a layer farm, it should be at least 1 acre. However, for commercial-scale farms, the land requirement can be much higher. The land should be well-drained, fertile, and have good access to water and electricity.
  • Sheds: The sheds should be designed to provide a comfortable environment for the birds and protect them from predators and harsh weather conditions. The size and design of the sheds will depend on the scale of production, the type of birds, and the climatic conditions. The sheds should have proper ventilation, lighting, and temperature control systems. The recommended floor space per bird is 1 square foot for broilers and 2-3 square feet for layers.
  • Equipment: The equipment required for a poultry farm includes feeding and watering systems, egg collection and handling equipment, incubators, brooders, and other tools for bird management. The equipment should be of good quality, durable, and easy to maintain. It is important to select equipment based on the scale of production and the specific requirements of the farming system being used.
  • Water and electricity supply: Adequate and uninterrupted water and electricity supply is essential for the smooth functioning of a poultry farm. A reliable water supply is required for bird hydration, cleaning, and sanitation purposes. A reliable electricity supply is needed for lighting, temperature control, and operation of equipment.
  • Biosecurity measures: Biosecurity measures are important to prevent the entry and spread of diseases in a poultry farm. The farm should have a secure boundary, and all visitors should follow proper hygiene and sanitation protocols. Footbaths and hand sanitizers should be placed at entry points, and farm workers should wear appropriate protective clothing.

Establishing a poultry farm in India requires careful planning and consideration of infrastructure requirements such as land, sheds, equipment, water, and electricity supply, and biosecurity measures.

Production process and operational plan: The production process and operational plan for a poultry farm in India will depend on the type of farming system being used, the scale of production, and the specific requirements of the birds. Here are some general steps in the production process and operational plan.

  • Procuring birds: The birds should be procured from a reliable and reputable source, preferably from a certified hatchery. The birds should be of good quality, free from any diseases, and have the required vaccinations.
  • Housing and management: The birds should be housed in well-designed sheds with proper ventilation, temperature control, and lighting systems. The sheds should be regularly cleaned and disinfected to maintain a healthy environment for the birds. Adequate feed and water should be provided to the birds, and their health should be monitored regularly.
  • Feed management: Proper feed management is essential for the growth and health of the birds. The feed should be of good quality and provide the required nutrients for the birds. The feed should be stored in a clean and dry place to prevent contamination.
  • Disease management: Regular health checks should be conducted to detect any signs of disease or infection in the birds. Proper disease management protocols should be followed, including vaccination, medication, and quarantine measures.
  • Egg management: In the case of layer farming, egg production should be monitored, and eggs should be collected and handled carefully to prevent damage and contamination. The eggs should be stored in a clean and cool place.
  • Marketing and sales: The poultry products should be marketed and sold through various channels, including local markets, wholesale markets, and direct sales to consumers. A pricing strategy should be developed based on market demand and competition.

Supply chain management and distribution strategy: Supply chain management and distribution strategy are crucial components of a successful poultry farm business plan in India. Here are some considerations for managing the supply chain and distribution strategy.

  • Procurement of inputs: The procurement of inputs such as feed, medicines, and equipment should be done from reliable and reputable suppliers. Quality should be the main consideration in selecting suppliers. The procurement process should be streamlined and efficient to ensure a steady supply of inputs.
  • Transportation: Transportation is an important component of the supply chain as it affects the quality and freshness of the products. The birds should be transported in a hygienic and humane manner to minimize stress and prevent any damage to the birds. Eggs should be transported carefully to avoid breakage.
  • Processing and packaging: If the farm is involved in processing and packaging, it should be done in a hygienic and efficient manner to maintain the quality of the products. The packaging should be attractive and informative to help market the products.
  • Storage: Proper storage is important to maintain the quality and freshness of the products. The storage facilities should be clean, dry, and well-ventilated.
  • Distribution strategy: The distribution strategy should be designed to reach the target customers efficiently and effectively. The target customers could be wholesalers, retailers, or direct consumers. The distribution channels could include local markets, wholesale markets, and online platforms. The pricing strategy should be developed based on the target customers and the competition.
  • Logistics and supply chain management: The logistics and supply chain management should be streamlined and efficient to minimize costs and maximize profits. The inventory levels should be monitored regularly, and the supply chain should be optimized to ensure timely delivery of products.

Financial part in poultry farm business plan

Poultry Farm Business Financial Plan

Capital requirements (start-up costs, working capital, etc.) to start a poultry farm business: Starting a poultry farm in India requires significant capital investment. The capital requirements depend on the scale of production, type of poultry farm, and the infrastructure and equipment needed. Here are some capital requirements to consider in a poultry farm business plan.

  • Land and infrastructure: The cost of acquiring land, building sheds, and other infrastructure such as feed storage, water supply, and electricity connections can be a significant portion of the start-up costs.
  • Equipment and machinery: Poultry farming requires various equipment and machinery such as feeders, drinkers, incubators, brooders, ventilation systems, and generators. The cost of these items can also be a significant portion of the start-up costs.
  • Working capital: Working capital is the amount of money required to cover the day-to-day expenses of the farm, such as purchasing feed, medicines, and other supplies, paying for labor, and other operating expenses.
  • Legal and administrative costs: Starting a poultry farm requires various legal and administrative procedures such as registering the farm, obtaining licenses and permits, and complying with regulations. These costs should be included in the start-up costs.
  • Marketing and sales expenses: The cost of marketing and sales, including branding, advertising, and promotional expenses, should also be included in the business plan.

Revenue streams and pricing strategy: Revenue streams and pricing strategy are important components of a poultry farm business plan in India. Here are some considerations for revenue streams and pricing strategy.

  • Revenue streams: The main revenue streams for a poultry farm are the sale of eggs, live birds, and poultry meat. Some farms may also generate revenue from value-added products such as processed meat, chicken sausages, or chicken nuggets.
  • Pricing strategy: The pricing strategy for poultry products depends on various factors such as the competition, target market, and the cost of production. The pricing should be competitive to attract customers while also ensuring profitability. The pricing should also consider the quality of the products, customer demand, and any unique features of the products.
  • Product differentiation: Product differentiation can be a valuable strategy for pricing poultry products. Farms can differentiate their products based on factors such as breed, feed, and living conditions of the birds. Organic and free-range products can also command a premium price.
  • Marketing strategy: The marketing strategy should be developed to reach the target customers and promote the unique features and benefits of the products. The marketing channels could include online platforms, local markets, or direct selling to consumers.
  • Volume discounts: Farms can offer volume discounts to customers who purchase large quantities of products. This can encourage bulk purchases and build loyalty among customers.
  • Promotions: Promotions such as discounts, buy-one-get-one-free offers, and loyalty programs can also be effective in attracting and retaining customers.

Cost structure and operating expenses: Cost structure and operating expenses are important components of a poultry farm business plan in India. Here are some key considerations for cost structure and operating expenses.

  • Cost of production: The cost of production includes expenses related to feed, labor, veterinary care, equipment maintenance, utilities, and other supplies required for the operation of the farm. The cost of production can vary based on the scale of the operation, type of poultry, and the quality of inputs.
  • Labor costs: Labor costs include salaries or wages paid to farm workers, supervisors, and managers. The labor costs can vary based on the scale of the operation, level of automation, and the skills and experience of the workers.
  • Feed costs: Feed costs are a significant expense in poultry farming, as the quality and quantity of feed can directly impact the growth and health of the birds. The cost of feed can vary based on the type and quality of feed, as well as the availability and cost of raw materials.
  • Veterinary expenses: Veterinary expenses include costs related to disease prevention, treatment, and management. The cost of veterinary care can vary based on the prevalence of diseases in the area, the vaccination and treatment schedule, and the quality of veterinary services.
  • Marketing and advertising expenses: Marketing and advertising expenses include costs related to promoting the farm and its products through online and offline channels. The marketing and advertising expenses can vary based on the marketing strategy, target market, and the promotional channels used.
  • Administrative and overhead expenses: Administrative and overhead expenses include costs related to office supplies, rent, utilities, insurance, and other general expenses required for the operation of the farm.

Profit and loss projections and cash flow analysis : These two are important components of a poultry farm business plan in India. Here are some key considerations for profit and loss projections and cash flow analysis.

  • Revenue projections: Revenue projections should be based on realistic assumptions about the quantity and price of products sold. Revenue projections should consider the seasonality of demand, market trends, and competition.
  • Cost projections: Cost projections should consider the cost of production, labor, veterinary care, feed, marketing and advertising expenses, and administrative and overhead expenses. Cost projections should be based on realistic assumptions and historical data where available.
  • Gross profit margin: Gross profit margin is the difference between revenue and cost of goods sold. Gross profit margin should be sufficient to cover operating expenses and provide a profit for the farm.
  • Operating expenses: Operating expenses should be carefully planned and monitored to ensure profitability. Operating expenses should be regularly reviewed and optimized to minimize waste and improve efficiency.
  • Net income: Net income is the difference between revenue and total expenses. Net income should be positive to ensure the profitability of the farm.
  • Cash flow analysis: Cash flow analysis is a critical component of a poultry farm business plan. Cash flow analysis should consider the timing of revenue and expenses, the availability of credit and financing, and the impact of seasonality on cash flow.
  • Break-even analysis: Break-even analysis is a tool to determine the minimum level of sales required to cover all operating expenses. Break-even analysis should consider the cost structure, pricing strategy, and volume discounts.

Here are some banks in India that offer loans for poultry farm business

State Bank of India: The State Bank of India (SBI) offers a range of loan products for poultry farming, including loans for construction of poultry sheds, purchase of equipment, and working capital. You can find more information about SBI’s loan products for agriculture and allied activities on their website: https://sbi.co.in/web/agriculture-rural/agriculture-and-allied-activities

Punjab National Bank: Punjab National Bank (PNB) offers loans for poultry farming, including term loans for construction of poultry sheds and purchase of equipment, and working capital loans. You can find more information about PNB’s loan products for agriculture on their website: https://www.pnbindia.in/agricultural_loan.html

HDFC Bank: HDFC Bank offers loans for poultry farming business, including loans for construction of poultry sheds, purchase of equipment, and working capital. You can find more information about HDFC Bank’s loan products for agriculture and allied activities on their website: https://www.hdfcbank.com/personal/borrow/agricultural-loans

ICICI Bank: ICICI Bank offers loans for poultry farming business, including loans for construction of poultry sheds, purchase of equipment, and working capital. You can find more information about ICICI Bank’s loan products for agriculture and allied activities on their website: https://www.icicibank.com/business-banking/agri-business/agri-loans.page

Axis Bank: Axis Bank offers loans for poultry farming, including loans for construction of poultry sheds, purchase of equipment, and working capital. You can find more information about Axis Bank’s loan products for agriculture and allied activities on their website: https://www.axisbank.com/business-banking/loans/agri-and-allied

Please note that this list is not exhaustive and there may be other banks or financial institutions that offer loans for poultry farming in India. Additionally, the loan products, terms, and conditions may vary between different banks and financial institutions, so it is important to research and compare different options before selecting a lender.

Grants: Grants are funds that do not have to be repaid and are typically provided by government agencies or non-profit organizations. Grants are often available for specific purposes such as research and development, environmental conservation, or community development.

The Government of India provides various grants and subsidies for the development of the poultry industry in the country. Some of the major schemes that you can check for your poultry farm business are.

National Livestock Mission: The National Livestock Mission (NLM) is a centrally sponsored scheme that provides financial assistance for various livestock-related activities, including poultry farming. The scheme aims to promote sustainable development of the livestock sector, and provides subsidies for the construction of poultry sheds, purchase of equipment, and other related activities. You can find more information about the NLM scheme on the Ministry of Agriculture and Farmers Welfare website: http://nlc.gov.in/nlm

Rashtriya Krishi Vikas Yojana: The Rashtriya Krishi Vikas Yojana (RKVY) is a centrally sponsored scheme that provides financial assistance for the development of agriculture and allied sectors, including poultry farming. The scheme provides subsidies for the construction of poultry sheds, purchase of equipment, and other related activities. You can find more information about the RKVY scheme on the Ministry of Agriculture and Farmers Welfare website: https://rkvy.nic.in/

Pradhan Mantri Fasal Bima Yojana: The Pradhan Mantri Fasal Bima Yojana (PMFBY) is a crop insurance scheme that provides financial assistance to farmers in case of crop failure due to natural calamities, pests, or diseases. The scheme covers various crops, including poultry, and provides insurance coverage for the loss of birds due to specified perils. You can find more information about the PMFBY scheme on the Ministry of Agriculture and Farmers Welfare website: http://agricoop.gov.in/schemes/Pradhan-Mantri-Fasal-Bima-Yojana

Credit Guarantee Fund Trust for Micro and Small Enterprises: The Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE) is a government-backed scheme that provides collateral-free credit to micro and small enterprises, including poultry farmers. The scheme provides a credit guarantee cover of up to 75% of the loan amount, and helps small entrepreneurs to access credit from banks and financial institutions. You can find more information about the CGTMSE scheme on their website: https://cgtmse.in/

Please note that the eligibility criteria, application process, and other details may vary for each of these schemes, and it is advisable to check the respective websites for the latest information.

Marketing, Branding part in  poultry farm business plan

Poultry Farm Business Marketing Plan

Branding and positioning strategy for a poultry farm business.

Branding and positioning strategy are crucial for the success of any business, including a poultry farm. Here are some tips for developing a strong brand and positioning strategy.

  • Define your unique selling proposition (USP): Identify what makes your poultry farm unique and different from your competitors. This could be your farming practices, the quality of your poultry products, or your customer service.
  • Develop a brand identity: Create a brand name, logo, and tagline that reflect your unique selling proposition and appeal to your target market. Ensure that your branding is consistent across all communication channels, including your website, social media, and packaging.
  • Establish a strong online presence: In today’s digital age, having a strong online presence is crucial for any business. Create a website for your poultry farm, and maintain active profiles on social media platforms such as Facebook and Instagram. This will help you to reach a wider audience and build a loyal customer base.
  • Partner with other businesses: Partnering with other businesses in the food and agriculture industry can help you to increase your reach and credibility. Consider partnering with local restaurants, grocery stores, and farmers’ markets to sell your poultry products.
  • Focus on quality and customer service: Your reputation as a poultry farmer will depend on the quality of your products and the level of customer service you provide. Ensure that your products are of the highest quality, and provide excellent customer service to build trust and loyalty among your customers.

By developing a strong brand and positioning strategy, you can differentiate your poultry farm from your competitors, attract more customers, and build a successful business.

Note: While developing a branding and positioning strategy for your poultry farm, it is important to ensure that you are making informed decisions that align with your business goals and target market. Seeking the advice of an experienced consultant can help you to develop a strong strategy that sets your business apart from the competition.

There are several consultancy firms in India that specialize in agri marketing consultancy and can provide valuable guidance on branding and positioning strategy. Some of the firms that you may consider reaching out to include:

  • Agriwatch: A market research and consulting firm that provides a range of services for the agriculture industry, including branding and marketing strategy. https://www.agriwatch.com/
  • Yes Bank: A private sector bank that offers consultancy services for agribusinesses, including marketing strategy and brand development. https://www.yesbank.in/business-banking/agriculture-and-allied-sectors
  • Mahindra Agribusiness: A subsidiary of Mahindra Group that provides end-to-end solutions for the agriculture industry, including branding and marketing consultancy.   https://www.mahindra.com/business/agribusiness
  • Technopak: A management consulting firm that provides services for a range of industries, including agriculture and food processing. They offer expertise in branding, market research, and consumer insights. https://technopak.com/industries/agribusiness/

It is important to do your research and select a consultancy firm that has experience working with agribusinesses and a track record of success in developing branding and positioning strategies. With the right guidance, you can develop a strong brand that resonates with your target market and helps you to achieve your business objectives.

Promotion and advertising channels for a poultry farm business.

When it comes to promoting and advertising your poultry farm, there are a number of channels that you can use to reach your target audience. Here are some effective options to consider.

  • Social media: Platforms like Facebook, Instagram, and Twitter can be great for building a following and sharing updates about your farm. You can also use social media advertising to target specific demographics and interests.
  • Local newspapers and magazines: Advertising in local publications can be an effective way to reach potential customers in your area.
  • Trade shows and exhibitions: Participating in relevant trade shows and exhibitions can help you to network with potential customers and partners, as well as showcase your products and services.
  • Word of mouth: Satisfied customers can be some of your best promoters, so encourage them to spread the word about your business.
  • Farm visits and tours: Inviting customers and stakeholders to visit your farm and see your operations firsthand can be a powerful way to build relationships and generate interest in your products.
  • Online directories and listings: Listing your business in online directories and local business listings can make it easier for potential customers to find you when searching online.

It’s important to choose the promotion and advertising channels that make the most sense for your target audience and budget. A combination of these options may be most effective, so consider testing different approaches to see what works best for your business.

Sales strategy and customer acquisition plan

Developing a strong sales strategy and customer acquisition plan is critical to the success of your poultry farm business. Here are some key steps to consider.

  • Identify your target customers: Determine the specific market segments you want to reach, such as restaurants, supermarkets, or individual consumers.
  • Build relationships with customers: Reach out to potential customers and build relationships with them. Offer product samples, provide information on your farm and production processes, and showcase your unique selling proposition.
  • Set pricing and promotions: Determine pricing that is competitive and fair, and consider offering promotions to attract new customers.
  • Develop a distribution network: Decide on the most effective way to distribute your products to your target customers, such as working with local distributors, hiring a sales team, or leveraging online marketplaces.
  • Leverage technology: Consider leveraging technology to streamline your sales process, such as using online ordering platforms, point-of-sale systems, or customer relationship management (CRM) software.
  • Monitor and adjust your strategy: Continuously monitor your sales and customer acquisition efforts, and adjust your strategy as needed based on customer feedback, market trends, and other factors.

By taking a thoughtful and strategic approach to sales and customer acquisition, you can build a strong customer base and grow your poultry farm business over time.

Customer retention and loyalty programs

Customer retention is just as important as customer acquisition, and implementing a loyalty program can help you retain existing customers and encourage repeat business. Here are some tips for creating an effective customer retention and loyalty program.

  • Offer rewards: Reward loyal customers with incentives such as discounts, free products, or exclusive access to new products or promotions.
  • Personalize the experience: Tailor your program to the interests and preferences of your customers, such as offering discounts on their favorite products or personalized recommendations.
  • Make it easy to participate: Ensure that your loyalty program is user-friendly and easy to join, with clear instructions and benefits.
  • Communicate regularly: Keep your customers informed about program updates, new products, and exclusive promotions through regular email newsletters, social media updates, or text messages.
  • Solicit feedback: Ask your customers for feedback on your program and use their input to make improvements and changes.
  • Monitor and analyze results: Regularly monitor the effectiveness of your program by tracking customer retention rates, sales volume, and customer feedback.

By implementing a customer retention and loyalty program, you can build strong relationships with your customers and encourage them to continue doing business with you over the long term.

Prepare a poultry firm business Plan that covers potential risk and challanges

Poultry Farm Business Risk Analysis

Identification of potential risks and challenges

As with any business, there are risks and challenges associated with operating a poultry farm. Here are some potential risks and challenges to consider.

  • Disease outbreaks: Poultry farms are susceptible to outbreaks of diseases such as avian influenza, which can result in significant financial losses and business disruption.
  • Fluctuations in feed prices: The cost of poultry feed can be a significant expense for poultry farms, and fluctuations in feed prices can impact profitability.
  • Regulatory compliance: Poultry farms must comply with a range of regulatory requirements, such as food safety and environmental regulations, which can be complex and time-consuming.
  • Market volatility: The poultry industry is subject to market fluctuations, which can impact demand and pricing for poultry products.
  • Natural disasters: Natural disasters such as floods, storms, or wildfires can damage poultry farms and disrupt business operations.
  • Labor shortages: The poultry industry relies heavily on manual labor, and shortages of skilled labor can impact productivity and profitability.

To mitigate these risks and challenges, it’s important to have a contingency plan in place, such as implementing disease prevention measures, maintaining adequate insurance coverage, and diversifying your revenue streams. Staying up to date on regulatory requirements and market trends, and investing in employee training and development can also help to minimize risks and improve the long-term success of your poultry farm business.

Risk mitigation strategies and contingency plans

To mitigate the risks and challenges associated with operating a poultry farm, here are some strategies and contingency plans you can consider.

  • Disease prevention measures: Implement biosecurity measures to prevent the spread of disease, such as regular disinfection, isolation of sick birds, and limiting farm access to authorized personnel only.
  • Adequate insurance coverage: Ensure that your poultry farm has adequate insurance coverage, including property and liability insurance, to protect against potential losses due to natural disasters, disease outbreaks, or other unforeseen events.
  • Diversification of revenue streams: Explore opportunities to diversify your revenue streams, such as offering value-added products like processed meats or eggs, or expanding into other areas of agribusiness.
  • Market research and analysis: Stay up to date on market trends and consumer preferences through regular market research and analysis, and adjust your business strategy accordingly.
  • Employee training and development: Invest in employee training and development to ensure that your workforce is skilled and knowledgeable, and can effectively manage risks and challenges as they arise.
  • Emergency preparedness plan: Develop an emergency preparedness plan that outlines procedures for responding to natural disasters, disease outbreaks, or other emergencies, and ensure that all employees are trained on the plan.

By implementing these risk mitigation strategies and contingency plans, you can help to ensure the long-term success and sustainability of your poultry farm business.

Case study:  During the COVID-19 pandemic, many poultry farms faced significant challenges related to supply chain disruptions, reduced demand, and labor shortages. However, those with strong risk mitigation strategies and contingency plans in place were better able to weather the storm.

For example, one poultry farm in India implemented a range of risk mitigation strategies and contingency plans to address the challenges posed by the pandemic. These included,

  • Strict biosecurity measures to prevent the spread of COVID-19 among farm workers and birds.
  • Diversification of revenue streams, including the introduction of value-added products like processed chicken and eggs, which helped to maintain sales even as demand for fresh poultry products declined.
  • Close collaboration with suppliers and distributors to ensure a steady supply of feed, medicines, and other inputs, despite disruptions to transportation networks.
  • Regular communication with employees, customers, and other stakeholders to keep them informed about changes in business operations and to build trust and loyalty.

As a result of these measures, the farm was able to maintain its production and sales levels throughout the pandemic, and even saw some growth in certain product lines. While the pandemic posed significant challenges, the farm’s strong risk mitigation strategies and contingency plans helped it to navigate the crisis and emerge stronger on the other side.

Always Consider Legal and regulatory compliance in your poultry farm business plan

Legal and regulatory compliance is critical for any business, including poultry farms, to operate legally and avoid legal or financial penalties. In India, poultry farms are subject to various regulations, including.

  • Registration: Poultry farms are required to obtain necessary licenses and registrations from the local or state authorities before starting operations.
  • Environmental regulations: Poultry farms must comply with various environmental regulations, including waste disposal and pollution control.
  • Animal welfare regulations: Poultry farms must follow animal welfare guidelines and regulations to ensure the well-being of the birds.
  • Labor laws: Poultry farms must comply with various labor laws, including minimum wage requirements, working hours, and health and safety regulations.
  • Taxation: Poultry farms must comply with tax regulations, including income tax, sales tax, and other applicable taxes.

To ensure legal and regulatory compliance, poultry farms should consult with legal and regulatory experts and stay updated on any changes to the regulations. They should also maintain proper documentation and records to demonstrate compliance in case of any audits or inspections. By following these practices, poultry farms can avoid legal or financial penalties and maintain the trust and confidence of their stakeholders.

Your Poultry farm business Plan must have Insurance requirements and coverage options

Insurance is essential for any business, including poultry farms, to protect against unexpected events that can lead to financial losses. Poultry farms may face various risks, such as disease outbreak, natural disasters, and other hazards, which can result in damage or loss of birds, buildings, or equipment. To mitigate these risks, poultry farms can consider the following insurance coverage options.

  • Property insurance: This coverage can protect against losses due to damage or destruction of buildings, equipment, and other property.
  • Liability insurance: This coverage can protect against third-party claims of property damage or personal injury.
  • Business interruption insurance: This coverage can provide financial support to poultry farms in case of temporary suspension of operations due to an unforeseen event.
  • Livestock insurance: This coverage can protect against losses due to death, theft, or damage to birds.
  • Workers’ compensation insurance: This coverage can provide financial support to employees in case of work-related injuries or illnesses.

To determine the appropriate insurance coverage, poultry farms should consult with insurance experts and assess their specific risks and needs. They should also review the policy terms and conditions carefully to ensure that they understand the coverage and exclusions. By having proper insurance coverage, poultry farms can protect their business and financial assets in case of unexpected events.

Poultry Farm Business Plan

Recap of key points of Poultry farm business plan

Recap of the key points covered in this article about poultry farm business plan in India…

1. Overview of the Indian poultry industry, market size, and growth potential.

2. Importance of having a business plan for a poultry farm, which includes:

  • Competitor analysis and market research
  • Infrastructure requirements
  • Production process and operational plan
  • Supply chain management and distribution strategy
  • Capital requirements and financing options
  • Revenue streams and pricing strategy
  • Cost structure and operating expenses
  • Profit and loss projections and cash flow analysis

3. Branding and positioning strategy is critical, and it’s recommended to seek expert advice or hire a consultancy firm that deals with agri-marketing consultancy.

4. Promotion and advertising channels, sales strategy, and customer acquisition and retention plans.

5. Identification of potential risks and challenges, risk mitigation strategies, and contingency plans.

6. Legal and regulatory compliance, insurance requirements, and coverage options.

Overall, a well-crafted poultry farm business plan can help to succeed in a competitive market, maximize profits, and mitigate risks.

I know this poultry firm business plan article become long, hence suggesting keeping a PDF copy handy so that you can refer in future when feel required, please click the  poultry farm business plan free download section.

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Poultry Farming Business Plan Information

Table of contents, advantages of poultry farming, business plan for poultry farming:, introduction to poultry business.

Today, Let us talk about poultry farming business plan.

Poultry farming is a type of agricultural method in which the birds are raised commercially. This is done for the production of meat and eggs. Basically, poultry farming involves chicken, ducks, turkeys, young pigeons. But chicken is the one which has huge market demand across the globe and hence most of the poultry farmers prefer growing chicken when they set up a farm.

Because of the population, which is raising across the world, the need for the poultry food is also becoming high because of the protein content present in it.

  • The chicken will produce meat and also eggs. This will be two ways of food resources. The eggs can also be sold along with the meat on the farm.
  • The price of the chicken is also at a very good rate in the market.
  • You can also start the farm with less capital and gradually grow up as per the circumstances and the market.
  • The return on investments will be very good in poultry farming.
  • It makes use of less water when compared to other types of farming for cleaning and also drinking. 2 liters of water will be sufficient for 10 birds.
  • The dropping of the poultry will be rich in the content of nitrogen and the materials which are organic. Hence, these can be used as fertilizers to the plants. The poultry farmer can sell the manure to the crop farmers in the locality.

Read: Poultry Farming Loan and Application Process .

Plan for Poultry Farm.

The poultry industry has many sub-sections in it as it is a very broad one. It is not only about the breeding of chicken and it has many sections to take up as a business. It has many sections like

  • Production of eggs, which is also called a layer breeding.
  • Production of meat which is also called broiler breeding.
  • Production of feed of poultry.
  • Manufacture of the equipment required in poultry.
  • Processing of eggs and meat.
  • Packaging and marketing the eggs and meat.
  • Marketing the poultry.
  • You can also start a consultancy for poultry which would help the farmers.
  • This selection of the section of poultry farming you need to choose can be done by analysing your local market first. After analysing your market, you need to meet the poultry farmers in your locality and discuss the profits and losses of the farming.
  • Then you need to choose the type of birds you want to rear in the poultry farm. There are many kinds of birds which come under poultry farming and some of them are chicken broilers and layers, pigeon, turkey, duck, quail etc.
  • You also have a choice between rearing of layers or broilers. Layer farming will be done to raise the birds only for the purpose of the production of eggs. If you want to produce meat, then you need to go with the broilers as broilers have much ability to gain the weight with less feed which in turn leads to better returns.
  • Then you need to choose the investment you were ready to make in order to set up a poultry farm of your choice of bird and section. You also have an option of starting a poultry farm as a small scale firm as it can be grown gradually depending on the returns.
  • For a small-scale poultry farm, the investment would be generally from Rs. 35,000/- to Rs.1, 05,000/-. If you want to start a poultry farm on a medium scale, then the investment would be from Rs.1, 40,000/- to Rs.3, 50,000/-. To start a poultry farm on a large scale, then the investment would be up to Rs.7, 00,000/-.
  • After selecting the capital, you need to go with the selection of a good location for your poultry farm. The location you choose will be the main scope for success. The location of the poultry farm should be in such a way that the land over there should be cheap and the locality should have a good population for consumption.
  • You should also make sure that the poultry farm is close to the market area so that the transportation costs would be reduced. You need to choose a place which is convenient for you in terms of capital and also customers.

Read: Poultry Diseases, Causesm Symptoms and Control .

  • Extensive housing system : This is the oldest system which is followed in poultry farming. This system of housing is the one which allows the birds free on the ground which is called the range. This range will be providing the poultry with feed, water, shelter, etc. The birds will search for the food and have it. Even the shelter provided to the poultry will be a roof which is temporary and will be supported by the poles. Up to 400 birds can be reared at a place by using extensive housing system. But the land for an extensive farming system should be more as the chicken should be free to move from one place to another.
  • Semi-Intensive system: This type of housing system is carried by the small-scale firms of poultry farming. In this method, half of the rearing is done in the cages and in the other half, the poultry would be freed from the cages and live on the ground which is also called a field. The birds will be kept in the houses at night times mostly. The house will be very simple with a rood which is thatched and the floor slatted. These houses will help the birds by protecting them from bad weather conditions and few predators. 5 birds will be stocked per square meter in the houses.
  • Deep-litter system: In this system of housing, the birds are kept in large pens on the ground. This system is mainly followed while raising broilers. The floor will have straw, sawdust, or leaves. These will be at a depth of 3 inches from the ground. Up to seven birds will be raised per square meter in this type of housing. The feed and access will be provided easily to the birds in this system and the eggs laid by the birds also can be collected easily.
  • Slatted or wired housing systems : These houses will be small with their floor with wooden slater wired mesh. The slats will be placed at a height of 4 feet from the ground. Up to eight birds can be grown in a square meter. Feeding the birds and watering them can be done from the external environment of the house. Even the collection of eggs can be done from outside. These houses have a low temperature which makes the environment in it cool. Because of this, it is always advisable to raise adults in such houses.

Poultry Farming Business Plan.

  • The equipment required for the poultry farming will be in large numbers. The houses should be provided for the birds, feeders should be bought for feeding the birds, you need to have a system of waste disposal, water sources, providing heat and also the light, storage facilities for eggs and meat. So, in order to get everything, you need to make a list of all the items or machinery required. Then make an inquiry regarding the prices of those machineries in different stores. Come to a conclusion of where to purchase by selecting the store which gases reasonable prices with good reviews. The equipment required for poultry farming would be feeders, nests, incubators, heaters, egg trays, cages, waste disposal bins or systems etc.
  • Feeding of the poultry birds is the most important factor in poultry farming. Most of the expenses will be occurred for feeding the birds. The feed can be bought from the stores as well as produced by yourself. The production of feed on the farm itself will help you to reduce the cost and also maintain the health of the birds. By preparing the feed by yourself, you can also sell it to the farmers in your locality which will make it a good business. If the formula for feed is right with the right ingredients, then it will help to improve the health of the birds.
  • To operate the poultry farm, labour is required. It would be easy for you to install technology for your poultry farm so that there would be less dependent on the labor. Coming to the manpower required to maintain a poultry farm, this is completely dependent on the size of the farm. The size of the farm indicates the number of birds in it. There should also be a supervisor who would manage the entire manpower and check if all the responsibilities are carried accordingly. You can also use the supervisor as an accountant. It would be better if you recruit a person who would manage the accounts as a supervisor so that you can get the costs reduced. It would also help you if you have a person who would permanently stay in the fam for the sake of security so that he can check if there is any problem in the flow of the farm when there is no one available.
  • The poultry farmers generally ignore the accounting and records which will create major problems further. The records should be maintained on a regular basis in order to keep track of the production, egg laying, performance of birds, etc. If you do not have any dedicated person to maintain the records, it would be better to install a software which will help you in the management of the farm.
  • The birds in the poultry farm should be checked regularly in terms of health. The vaccination should be done at the proper time to prevent the diseases which they are prone to. The medicines also should be given at the proper time in order to ensure healthy growth. It would be better if you have a personal veterinary doctor in your farm who would be taking care of the vaccinations and the medications of the birds in your poultry farm.
  • Marketing is the most important thing which needs care when you are running a poultry farm. You need to make sure that you are reaching the right customers by following the techniques of marketing. You should make use of the marketing strategies if you want to be a good producer in the market.

Read: Integrated Farming of Fish and Livestock .

Thanks for the post.Really thank you! Cool.

What am I suppose to do to ensure i protect my birds-chicken from death

very informative and educational

Hi i like to know how can i get Poultry training?

i have a plan for poultry business next year (2023). How to get the customer?

I am looking start poltry business near shamshabad. I don’t have any idea to start poltry business so please any company connect me for support business

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India’s per capita protein intake has been a source of worry for a long time. The cheapest and most readily accessible options are eggs and chicken meat. Traditional country birds produced in an integrated farming sector at the pond bank will provide the nutritional demands of impoverished communities. Farmers will have access to resources for the rest of their life because of this.

Furthermore, rural chicken farming may be combined with fish farming. Water and terrain are entirely used in this manner. The birds that grew up on the pond’s bank will act as fertilizer machines, enriching the pond’s nutritional status and increasing productivity. Integrated farming systems create job opportunities while lowering costs. Despite a tremendous increase in poultry production over the last few decades, rural poultry has mostly stayed the same.

This is because it has been a mostly ignored area. Focusing on diverse areas of parenting, improved management methods, and a scientific approach are the keys to success. This blog post will guide you through the country chicken farming project report or free-range chicken farming project report in India. Find the country/free range chicken farming project report below.

In case you missed it: Sustainable Poultry Farming: Benefits and How to Reduce Your Carbon Footprint with Chickens

Free Range Chicken Farming

Because of the significant demand for local chicken, the birds and eggs they produce may be sold at any time of year in the local market. Low initial investments combined with better economic returns are a winning combination. The demand for country chicken, often known as ‘Desi Murga,’ in north India and brown egg variation is larger than for other breeds.

The quality and taste of the chicken and eggs are substantially greater if the birds are kept on an organic farm. Because the birds are grown in a stress-free environment, this procedure treats chicken wastes such as droppings, surplus feeds, and other wastes directly as organic manure, increasing crop output.

Unlike other kinds, country chickens do not require complex house preparations since they are tougher and more flexible. The homes must shield the birds from the elements, such as direct sunlight, rain, wind, and cold. During the winter, it should also guard them against frost. The birds are allowed to graze during the day and confined in confinement at night in a free-range rearing scheme.

Houses must be built in the north-south direction, not the east-west direction, to avoid direct sunlight and encourage optimal air circulation. The floor is raised to prevent water from accumulating and creating flood-like conditions. It must be devoid of rat problems and water cracks and be movable so that the dwellings may be moved if necessary. It must also be easy to clean. A bulb must be installed in the ceiling to keep the chicks warm and give them light.

In case you missed it: Best Package Practices to Grow Chickpeas: Cultivation and Production of Bengal Gram/Chana

Country Chicken Farming

Feed costs are low with country chicken compared to other types of raising because the birds are allowed to scavenge in the open. During scavenging, they collect and eat worms, insects, weeds, household debris, agricultural residue, and leftover grains to meet their daily dietary requirements of proteins, vitamins, minerals, and energy. Rice bran, broken rice, groundnut straw, and so on can be used as a supplement.

They were fed twice daily. The feed is kept for a month during the rainy season to avoid fungal contamination. An extra 30-60 grams of food supply per day might be given to the birds for enhanced performance. The feed is made with rice polish, wheat residue, and fish feed, and maize to provide vitamin, mineral, and salt requirements. The birds are fed typical beginner food for chicks available on the market during their growing period.

During the growing period, the birds are fed drumstick leaves, waste grains, mulberry leaves, and other foods in addition to the scavenged meal. The average body weight after 120 days must be between 1.3 and 2.4 kg. Furthermore, they must be fed modestly throughout the first several weeks to stimulate their eating habit. It also aids in developing skeletal feathers and a strong immune system.

Brooding 

During the first few days, they cannot maintain their body temperature. As a result, additional considerations must be made to preserve body temperature. Brooding is the term for this process.

Local broody chickens are utilized as sitters in natural brooding. All of the necessary nesting materials, as well as food and water, are provided to the hen. Incubation is done with eggs from enhanced varieties. The chicks are left with the mother to scavenge once the eggs hatch. Special arrangements are provided for the baby chicken and her mother in the evenings. At any given moment, a broody hen may look after 12-15baby chickens.

In case you missed it: Ayam Cemani Chicken Breed Guide: Characteristics, Cost, Egg Laying, Care,

Chicken Farm Fencing

In this situation, no broody hen is employed. Instead, there is a facility for artificial heat to be supplied. Wood, charcoal, kerosene, sawdust, and other heat sources are employed. During the first week, the temperature is kept at 950 °F Fahrenheit. It is lowered by 50°F in the following weeks till the 6th week. In the brooding stage, moderate heat of 2 watts per chick is required.

Beak trimming may seem ludicrous, but it is necessary to prevent feed waste and fights between chickens. The third week is when the beak is trimmed, and roughly a third is removed. The most frequent way of beak trimming is to burn the beak using a hot iron. It stops beak growth by destroying the beak growth tissues. It is important not to burn the tongue during this process.

Care for Chickens

For country chickens, this is their growing season. With 95 degrees Fahrenheit heat, the hens shed should be able to keep up to 300 chicks. Broken rye, rice, sorghum, and maize can be used as chick feed in this situation. To avoid infections in developing hens, we should inject neo-machine and cephalexin. Furthermore, the drinking water should be warm and free of contaminants.

The feed supplied to the hens throughout this period will determine the chicken’s weight. It’s critical to ensure that a balanced diet provides the proper quantity of protein. The percentage of fiber in the diet should be 8%, and the energy accessible to chicks should be up to 2700 g/calorie.

Methoni should be given to the hens in their seventeenth week, and the chick’s head should be thrown into the water containing permethrin. If the chickens have a respiratory problem, the permethrin should be mixed with water. Cells and other parasites in the chicken’s head will vanish only then. The solution should also be sprayed over the farm’s floor.

During Summer   Season

In the summer, water is scarce. However, there should be no water scarcity when raising rural hens because the country chickens will die if not fed. They, on the other hand, cannot survive without water. Water is consumed twice as a feeder by hens raised for good weight. Hens do not have a natural gland to remove sweat from their bodies. As a result, the hens’ heat will be absorbed through their breathing. As a result, the hens drink a lot of water in the summer. We can give hens glucose or sugar solution to prevent heatstroke, and their thirst for water may increase.

During Winter   Season

The ground of the sheds will be cold during the winter. To avoid this, use sawdust on the floor to moderate the ground’s cooling. If the floor is excessively compacted, ammonia gas is produced, which causes eye discomfort in the hens and may result in sickness. As a result, the floor must be kept at a moisture level of 25 degrees.

In case you missed it: Common Poultry/Chicken Diseases, Symptoms, and Treatment: Check How this Guide Helps Poultry Farmers

Feeding Chicken

Country Chicken Farming Loans and Subsidies Provided by Banks/NABARD   in India

Detailed Project Reports (DPR) are necessary for poultry farming systems with high outlays. Construction of broiler sheds and equipment purchases, cost of day-old chicks, feed, medication, and labour costs for the first cycle are all issues that require investment or financing.

The State Bank of India (SBI) grants loans up to 75% of the entire cost for this operation and up to Rs 3,00,000 for a 5,000 chicken poultry farm. You may get a loan of up to ten lakh rupees from here. This SBI loan must be repaid in five years. If you cannot repay the loan in five years, you will be offered an additional six months. The government provides up to a 25% subsidy for chicken production. This subsidy is up to 35% for SC/ST class students.

Land development, fencing, water and power, storerooms, transport, bird dressing, and processing are all factors that might be considered when granting credit. Borrowers can use the services of NABARD Consultancy Services for high-value projects since they have extensive expertise in preparing Detailed Project Reports.

Country/Free Range Chicken Farming Project Report: Business Plan, Project Proposal, and Profit Calculator

In case you missed it: Common Country Chicken Diseases: Symptoms and Treatment

Chicken Farm Shed

Grand total = Capital cost + Recurring cost = 5,01,000

In case you missed it: Understanding Backyard Poultry/Chicken Farming at Home: Check How this Guide Helps Beginners

Chicken Farming Large Scale

Disclaimer: The figures above are completely hypothetical, and they are just assumed (not proven) to yield outstanding results in practice. Any inaccuracies in this project, as well as any decisions or actions taken as a result of utilizing this site, are not our responsibility.

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Poultry Farming in India [How To Start]

Poultry farm business plan.

Poultry farming is an activity that involves nurturing several categories of domestic birds for producing food such as eggs and meat. Poultry farming in India is the fastest developing area under agriculture and farming business. There are 3 million farmers practising poultry farming. What initially used to be limited to backyard farming has presently transformed and expanded into a techno-commercial industry.

Cost of Starting a Poultry Farm Business

The cost one is expected to incur when initiating a poultry business mainly depends on its scale. In India, the approximate cost involved is as follows –

  • Small scale poultry farm – INR 50,000 to 1,50,000
  • Medium-scale poultry farm – INR 1,50,000 to 3,50,000
  • Large scale poultry farm – INR 7,00,000 to 10,00,000

For financial aid, one can apply for a business loan with a bank. Even though the option of borrowing the funds from friends or relatives is available or apply for Government schemes, a loan from the bank would provide tax rebates on the loan amount, therefore making it the most suitable option.

poultry farming business plan in india pdf

Step-by-Step procedure to Start a Poultry Farm

Step 1: creating a business plan.

A business plan is a roadmap that includes the specifics of how to achieve business goals. The business plan for poultry farming would ideally possess the following –

1. Finding a suitable location to start the poultry farm.

2. List of required equipment.

3. Deciding the variety of birds on the farm.

4. Details of processes such as egg production, broiler breeding, etc.

5. Specifics relating to various resources such as human resources, financial resources, etc.

6. Plans for marketing and advertising strategies.

7. Information on legal clearances required, such as licenses and permissions.

Step 2: Selection of Location and Procuring Required Equipment

One of the most crucial steps is to find the appropriate land for the business. This step is the costliest while setting up the business. The size of the land may vary depending on the type and scale of the business. Primarily, there are four types of poultry farms, they are –

1. Free Range Poultry Farm – Approximately 12,000 to 36,000 sq. ft. is required as birds will be allowed to move around freely.

2. Semi Range Poultry Farm – Approximately 8000 sq. ft. is required for this farm type.

3. Battery Cage Poultry Farm – Approximately 6,000 sq. ft. is required for the birds and infrastructure. In this type of farm, the birds will not be let loose to move around.

4. Completely Wild Poultry Farm – This type of farm is similar to the birds’ natural habitat with plenty of trees. Approximately 44,000 sq. ft. will be required for the same.

Other factors to consider when selecting the location would be to find an area away from the city, preferably safe, calm, and pollution-free, with easily accessible amenities such as fresh water and a market to buy commodities. However, it is always advisable to start the poultry farm on one’s land when commercialising poultry production.

Additionally, understanding what equipment is required for the business’s functioning and procuring them is essential at the preliminary stage. But first, it is necessary to decide which system to follow. According to India’s conditions, 3 systems are suitable: intensive system, semi-intensive system, and extensive system.

Step 3:  Deciding the Variation of Bird used in Poultry Farming

India is home to one of the biggest markets for poultry around the world. Despite the presence of a variety of birds such as chicken, geese, turkey, ducks, guinea fowl, quail, and many more, the poultry farms majorly raise chickens. There exist over 600 variations of chicken across the world, and 92 are grown in India to produce meat and eggs. The 3 most common categories of chicken in India are the following -

  • Broiler chickens – They possess a high growth rate and can reach their fully grown stage in 8 weeks. Broiler chickens also have a high quantity of meat.
  • Layer chickens –These birds are a unique breed under hens. They begin laying from 18 to 19 weeks and can continue to do so until 72 to 78 weeks. Layer chickens can produce above 250 eggs per year, and they consume approximately 2.25 kg of feed.
  • Rooster chickens –These birds, also known as a cock, is the male gallinaceous bird. When they are young, they are called a cockerel, and they are called a rooster when they become an adult. They take time to grow but can guard the hens laying eggs due to their territorial instincts. Roosters are capable of quickly adapting to changing environments, and therefore they can be conveniently transported.

Step 4: Taking measures for the care and management of Poultry Farm

It is imperative to keep precautionary measures to ensure the birds’ health and safety, which will help in their proper nurturing and growth. There are some threats when running a poultry farm, but the main one remains poultry diseases. Providing clean water, nutritious food, and regular vaccinations to the poultry is essential. Taking adequate measures and having consistent regulation will ensure one does not face huge losses due to the diseases and other potential risks.

poultry farming business plan in india pdf

Step 5: Getting the required Licenses/Permissions for starting a Poultry Farm

The legal aspects concerning a poultry farm in India were initially not easy to get around. However, considering the increasing demand for poultry products, India’s Government is taking steps to support and promote the poultry farm business. Wherefore, with the right legal assistance, one can start and maintain a poultry farm in India without much maintenance after getting the required permissions and licenses.

The licenses required to be procured by the owner of the poultry farm before starting the business in India are as follows -

  • No Objection Certificate (NOC) from the local village Panchayat.
  • No Objection Certificate (NOC) from the Pollution Board.
  • Permission for the use of electricity. One will be required to use an electrical transformer depending on the size of the poultry farm.
  • License from the Groundwater Department.

Step 6: Conducting effective marketing and advertising

After deciding the name and a unique logo for the business, marketing poultry products in India is easy because of high demand. One can sell the products in the nearest markets and further even transport them to nearby cities, depending on the production scale.

Profit from Poultry Farm Business

Poultry Farming is a profitable business in India. The average time period to reach the Breakeven Point is estimated to be just 6 months. The size of the business plays a key role in earning profit. However, it is observed that a decent profit is made even from a small scale poultry farm. Additionally, beyond limiting sale to just eggs and meat, one may choose to sell feathers and by-products such as manure to gain added profits.

It is always advisable that if you are planning to start your own poultry farm business, before you begin, visit a running farm to attain a practical awareness about the functioning of a poultry farm.

What are the Benefits of Poultry Farming?

  • The consumers are getting highly conscious of healthy eating so this has helped the poultry farming a lot. Consumers prefer poultry products as they are high in nutrition. Moreover, no religious taboos are revolving around poultry products.
  • Poultry farming at a commercial level is a profitable business and a field with ample opportunities for budding Entrepreneurs. Banks across the country provide loans to aid business initiation.
  • In India, a poultry farming business can be initiated with smaller capital, unlike other businesses. Further, it can function with minimal utility availability such as water, electricity, and light. Therefore, there is scope for exponential expansion that can be easily executed in the future.
  • It would increase job opportunities drastically, and there are institutes and training centers available from where one can learn professionally about poultry farming. Some being –
  • Dr. B.V. Rao Institute of Poultry Management & Technology, Pune
  • Central Avian Research Institute, Izatnagar
  • Indira Gandhi National Open University, Delhi
  • National School of Open Schooling, Delhi

Impact of Poultry Farm Business on the Indian Economy

In India, the poultry industry has been growing at a high rate and is still expected to hike over the next decade. Presently, India is in the seventeenth position globally in the world population production index. Reports state that India’s poultry industry contributes approximately 16,799,613,124 Indian rupees towards the gross national product, and it is noticed that it is on a steady rise by the year. Furthermore, India stands as the 5th biggest eggs producer and 9th biggest poultry meat producer.

According to the market research conducted on the poultry business in India, reports state that the rate at which eggs are consumed has risen at a much-accelerated speed, in comparison to the poultry meat consumption. Additionally, the purchasing power capacity among consumers is continuously growing, and therefore, the rate of consumption is expected to increase thrice as much by the beginning of 2021.

It can be safely stated that the poultry business in India has an enormous positive impact on the economy and is expected to improve with time.

Key Takeaways

  • It is not just about thinking about how to start a poultry farm in India or reading about a poultry farm business in general, you need to be precise on planning.
  • Before you invest or take a loan or just google basic tips on how to start a poultry farm , you should weigh in the pros and cons for the same.
  • The poultry farm business is profitable only if all the above steps are followed and mandatory requirements are met.
  • Let us also have a look at some of the frequently asked questions on how to start poultry farming in India ?

1) What Is the Startup India Campaign? 2) How to Become a Fruit Wholesaler or Reseller? 3) How to get DMart Franchise? Here's a step-by-step guide 4) How to start a Cement Factory? Here's all you need to know

Stay updated with new business ideas & business tips with OkCredit blogs in English, Hindi, Malayalam, Marathi & more! Download OkCredit now & get rid of your bookkeeping hassles. OkCredit is 100% Made in India.

poultry farming business plan in india pdf

FAQs on Poultry Farming Business

Q. what is poultry farming and how to start a successful poultry farming business in india.

Ans- Raising birds for selling their eggs and meat for profit is known as poultry farming. These are some of the basic things r equired for starting a poultry farm:

  • Location of your business space or land where you plan to build your farm.
  • Equipment details that'll be used on your farm.
  • Type of bird you'll be using for your business like- chicken, turkey, quail, emu, duck, etc.
  • Egg-production process details.
  • Broiler breeding process details.
  • Human Resources information.
  • Cost analysis and other financial details.
  • Funding details
  • Official permits and government based licenses
  • Advertisement methods and marketing strategies

Q. How much does it cost to start a poultry farm in India?

Ans- The general amount of funds required in starting a poultry business in India is approximately around 50,000 to 2 Lakh rupees.

Q. Is poultry farm profitable in India?

Ans- The Poultry farm business is one of the highest growing and booming businesses in India. Given the current market scenario, it is for sure the most profitable agri-business.

Q. How can I start a poultry farm?

Ans- These are some of the prime rules for starting your own poultry farm in India:

  • Finalise your Sector for the poultry farm business.
  • Creating your farm brand logo
  • Selecting Farm location
  • Choosing the type of bird
  • Manage financial funding
  • Word of Mouth marketing for your farm
  • Take your business online with a website
  • Hire professional staff for farming
  • Build a solid marketing plan to market your audience.

Q. Which poultry is best in India?

Ans- These are some of the top chicken breeds in India for egg and meat:

Q. How to choose your poultry sector in India?

Ans- These are the important steps to follow while choosing your poultry sector in India:

  • Poultry feed production
  • Hatchery or Chicken Breeding
  • Meat and egg processing
  • Layers breeding (egg production)
  • Broilers breeding (meat production)

Q. How much labour force is needed to start a poultry farming business?

Ans- The labour force needed is measured depending on the poultry farm’s size and scale and the count of birds being nurtured during a particular period. For example, to manage every 500 birds, 2 to 3 people may be required.

Q. Is any software available to help in managing a poultry farm?

Ans- The NAVFarm poultry farm software aids in managing the whole farm. It provides complete control over the business and enables the management of every aspect concerning the business. It includes feeding, hatching, breeding, delivery of products, and all other related activities that can be managed at ease.

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Poultry Farm Business Plan Template

Written by Dave Lavinsky

poultry farm business plan

Poultry Farm Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their poultry farms. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a poultry farm business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your poultry farm as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a poultry farm, or grow your existing poultry farm, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your poultry farm in order to improve your chances of success. Your poultry farming business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Poultry Farms

With regards to funding, the main sources of funding for a poultry farm are personal savings, credit cards, USDA Farm Service Agency (FSA) loans, bank loans, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and USDA FSA loans are the most common funding paths for poultry farm.

Finish Your Business Plan Today!

How to write a business plan for a chicken farm.

If you want to start a poultry farm or expand your current one, you need a business plan. We detail each section of a traditional business plan for a poultry farming business.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm you are operating and its status. For example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating poultry farm businesses in multiple locations?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the poultry farm industry. Discuss the type of poultry farm you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of poultry farm you are operating.

For example, you might operate one of the following types of poultry farms:

  • Breeder Farms : this type of poultry farm produces hatching eggs for delivery to the hatchery. After the 21 day incubation period, the hatchery then delivers the baby chicks to the broiler houses.
  • Broiler Farms: this type of farm produces a 2.5 lb. to 8 lb. bird in 4 to 8 weeks which is processed for various types of retail sale to consumers, grocery stores or fast food chains as whole birds, cut-up breast, wings, thigh, drumsticks, deboned breast meat, or further processed pieces.
  • Pullet Farms: this type of poultry farm produces pullets and roosters to be delivered to a breeder hen house at 20-22 weeks old when they are sexually mature to breed and lay eggs.

In addition to explaining the type of poultry farming business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of chickens and/or turkeys produced, number of production contracts, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the poultry farm industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the poultry farm industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your poultry farming business plan:

  • How big is the poultry farm industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your poultry farm business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your target market.

Customer Analysis

The customer analysis section of your poultry farming business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: processors, grocery stores, and restaurants.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of poultry farm business you operate. Clearly, processors would respond to different marketing promotions than restaurants, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most poultry farm businesses primarily serve customers living in their same region, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other poultry farm businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes producers of other meat such as beef, pork, or fish, as well as producers of meat alternatives. You need to mention such competition as well.

With regards to direct competition, you want to describe the other poultry farms with which you compete. Most likely, your direct competitors will be poultry farms located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What kinds of poultry do they produce (breeders, broilers, pullets)?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you use superior production methods?
  • Will you provide services that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a poultry farm business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of poultry farm company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to traditional poultry, will you provide organic or cage-free poultry?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Place : Place refers to the location of your poultry farm company. Document your location and mention how the location will impact your success. For example, is your poultry farm located near a processing facility, near a transportation hub, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your poultry farm marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in trade papers and magazines
  • Reaching out to local agriculture extension offices
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your poultry farm, including animal care / feeding, flock supervision, animal transportation, sourcing feed, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign your 20th production contract, or when you hope to reach $X in revenue. It could also be when you expect to expand your poultry farm to a new location.  

Management Team

To demonstrate your poultry farm’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing poultry farms. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing farms or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you supply 50 restaurants, or produce 2,000 birds for processing each month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your poultry farming business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a poultry farm business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your farm title or lease, or blueprints of the production facility.  

Putting together a business plan for your poultry farm is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the poultry farm industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful poultry farming business.  

Poultry Farm Business Plan FAQs

What is the easiest way to complete my poultry farm business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Poultry Farm Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm business you are operating and the status; for example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating a chain of poultry farm businesses?

Don’t you wish there was a faster, easier way to finish your Poultry Farm business plan?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

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Business Plan Template & Guide For Small Businesses

[Pdf Sample] Poultry Farming Business Plan In Kenya Docx

Starting a poultry farming business in Kenya can be a lucrative venture, given the country’s growing demand for poultry products. This article aims to provide you with a comprehensive business plan for poultry farming in Kenya.

Whether you are a beginner or an experienced farmer looking to expand your operations, this guide will walk you through the essential steps and considerations to ensure a successful and profitable poultry farming venture.

[Pdf Sample] Business Plan Proposal For Poultry Farming In Kenya Docx

To write a business plan, here is a breakdown of how it should be structured and what should be in each category. After this instruction, I will provide you with a sample of one I wrote for my farm, let us go:

Read Also:  [Pdf Sample] Palm Oil Farming & Production Business Plan Docx

Executive Summary

Market research and analysis.

Conducting thorough market research is crucial before starting a poultry farming business . This section delves into analyzing the demand and supply dynamics of the poultry market in Kenya. It includes factors such as consumer trends, competition, pricing strategies, and potential risks. By understanding the market landscape, you can make informed decisions regarding product positioning and target markets.

Read Also:  [Pdf Sample] Poultry Farming Business Plan In South Africa Docx

Farm Setup and Infrastructure

Breeds and selection.

Choosing the right poultry breeds is crucial to maximize productivity and profitability. This section provides an overview of the different chicken breeds suitable for commercial poultry farming in Kenya. Factors such as egg production, meat quality, disease resistance, and adaptability to local conditions are discussed to help you make informed decisions.

Feeding and Nutrition

Proper feeding and nutrition are vital for the growth and health of your poultry . This section explores the various types of poultry feeds , including their composition and nutritional requirements. It also discusses feeding strategies, feed formulation , and cost-effective approaches to optimize feed utilization.

Disease Control and Biosecurity

Maintaining a disease-free environment is essential to prevent outbreaks and ensure the well-being of your poultry flock. This section focuses on disease control measures, vaccination schedules, biosecurity protocols, and hygiene practices. By implementing effective biosecurity measures, you can minimize the risk of diseases and protect your investment.

Poultry Housing and Equipment

Poultry farm management.

Efficient farm management is crucial for the smooth operation of your poultry farm. This section covers topics such as flock management, record-keeping, monitoring growth and production parameters, and ensuring optimal conditions for your poultry. Effective management practices will help you identify and address issues promptly, leading to increased productivity and profitability.

Marketing and Sales Strategies

Financial planning and projections.

Creating a comprehensive financial plan is essential to assess the feasibility and profitability of your poultry farming business . This section covers aspects such as startup costs, operational expenses, revenue projections, and return on investment. By conducting thorough financial analysis, you can make informed decisions and secure funding if required.

Risks and Challenges

Every business faces risks and challenges, and poultry farming is no exception. This section identifies potential risks such as disease outbreaks, market volatility, feed price fluctuations, and regulatory changes. It also discusses strategies to mitigate these risks and ensure the long-term sustainability of your poultry farming venture.

Here is a Download Links to The Poultry Farming Business Plan in Kenya

How much capital do I need to start a poultry farming business in Kenya?

What is the typical lifespan of a chicken in commercial poultry farming, are there any government regulations or permits required for poultry farming in kenya.

Yes, there are specific regulations and permits that need to be obtained before starting a poultry farming business . It is essential to consult with local agricultural authorities or experts to ensure compliance with the necessary legal requirements.

How can I market and sell my poultry products effectively?

What are the common diseases that affect poultry in kenya, and how can i prevent them.

In conclusion, starting a poultry farming business in Kenya offers significant opportunities for entrepreneurs and farmers. By following this comprehensive business plan , you can lay a strong foundation for a successful and profitable venture. Remember to adapt and innovate based on market trends and evolving consumer demands to stay competitive in the poultry industry.

Author: Adewebs

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    Schedule A Call Back Poultry Farm Business Plan 7558640644 - Harshita Introduction: Poultry Farm Poultry farming is a type of animal husbandry in which domesticated birds such as chickens, ducks, turkeys, and geese are raised to provide meat or eggs for human use. It dates back to the agrarian period.

  10. How To Start A Poultry Farm In India

    Updated on: Jun 30th, 2022 | 9 min read CONTENTS [ Show] Poultry farming is one of the fastest-growing agribusinesses in India. Poultry farming means animal husbandry, dealing with different types of domestic birds for eggs, meat and feather production. Poultry farming is a part of agriculture.

  11. Poultry Farm Business Plan

    7 Steps to Start Your Own Poultry Business in India. Follow the below 7 simple steps to start your own poultry business this year: Step 1: Finalizing the sector: The first task is the decision of finalizing the sector to cater to, such as chicken breeding, broilers, poultry feed, egg, and meat processing, etc. Step 2: Choosing the birds: Choose ...

  12. Successful Poultry Farm Business Plan

    To start a poultry farm, You need to have some investments. It will depend on how big your farm is. If you are a beginner, you can start with small steps. You need to have at least ₹50,000 - ₹1,50,000. Within this, you can start the basics of the farm. If you want to grow further, you need to invest more.

  13. Poultry Farming Business Plan

    A business plan outlines your five-year growth strategy and a current picture of your poultry farm. It outlines your company's objectives and your plan for achieving them. Download the sample poultry farming business plan and get started with your business. How to Write a Poultry Business Plan?

  14. Step By Step Poultry Farm Business Plan: PPT, PDF Download

    Step by step poultry farm business plan: PPT, PDF download Roy SME Business / All Ideas September 24, 2023 38 mins read How big is poultry business in India? Poultry farm business plan to decide Target market and customer segmentation. Poultry firm business Plan and it's model Operational aspects of Poultry farm Business Plan.

  15. Poultry Farming Business Plan Information

    Poultry farming is a type of agricultural method in which the birds are raised commercially. This is done for the production of meat and eggs. Basically, poultry farming involves chicken, ducks, turkeys, young pigeons. But chicken is the one which has huge market demand across the globe and hence most of the poultry farmers prefer growing ...

  16. 10 Steps to Start Poultry Farming Business in India

    Poultry farming is a type of business that covers a variety of captive-bred birds, such as chickens, ducks, turkeys, and so on. It has the potential to be India's fastest-growing agriculture and farming business. Poultry farming incentivises the domestication of distinct types of birds for the production of eggs and meat.

  17. Country/Free Range Chicken Farming Project Report: Business Plan

    In case you missed it: Common Poultry/Chicken Diseases, Symptoms, and Treatment: Check How this Guide Helps Poultry Farmers. Country Chicken Farming Loans and Subsidies Provided by Banks/NABARD in India. Detailed Project Reports (DPR) are necessary for poultry farming systems with high outlays.

  18. PDF Poultry Farm Business Plan Example

    Get access to Upmetrics software, invite your team members and start writing your business plan. 1. Get tried and tested tips. Upmetrics business plan builder gives you everything you need to stay in sync and guides you on every step of your business plan writing. 3. Stunning business plan cover pages.

  19. (PDF) Poultry Business Plan / Holistic Business Plan for Poultry

    This business plan document provides a workable framework for starting a poultry farm with a capacity for 10,000 poultry birds including 5,000 broilers and 5,000 layer birds. The...

  20. Poultry Farming in India [How To Start]

    The business plan for poultry farming would ideally possess the following -. 1. Finding a suitable location to start the poultry farm. 2. List of required equipment. 3. Deciding the variety of birds on the farm. 4. Details of processes such as egg production, broiler breeding, etc.

  21. PDF BUSINESS PLAN FOR ESTABLISHING A POULTRY FARM IN NI- GERIA A ...

    29 + 3 Supervisor Katarina Broman The aim of the thesis was to develop a complete business template for starting a poultry farm. The intention was to create a guidebook that can be used to start a poultry farm which includes everything it entails to plan to start a poultry business in Nigeria.

  22. Poultry Farm Business Plan Template & Guide [Updated 2024]

    Your poultry farming business plan is a living document that should be updated annually as your company grows and changes. Sources of Funding for Poultry Farms. With regards to funding, the main sources of funding for a poultry farm are personal savings, credit cards, USDA Farm Service Agency (FSA) loans, bank loans, and angel investors. ...

  23. [Pdf Sample] Poultry Farming Business Plan In Kenya Docx

    November 17, 2023 Adewebs Join Us on WhatsApp Starting a poultry farming business in Kenya can be a lucrative venture, given the country's growing demand for poultry products. This article aims to provide you with a comprehensive business plan for poultry farming in Kenya.