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Senior Day Care Business Plan Template

Written by Dave Lavinsky

elderly daycare business plan template

Senior / Adult Day Care Center Business Plan Template

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their adult day care businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a senior day care business plan template step-by-step so you can create your plan today.

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What Is a Business Plan?

A business plan provides a snapshot of your adult daycare business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start an elderly day care business or grow your existing elderly day care business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your adult daycare business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Senior Day Care Businesses

With regards to funding, the main sources of funding for an senior day care business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the lender will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for elderly daycare businesses.

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How to write a business plan for a senior / adult day care center.

If you want to start an adult day care business or expand your current one, you need a business plan. Below we detail what you should include in each section of your business plan for a senior day care center:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of adult / senior day care business you are operating and its status. For example, are you a startup, do you have an elderly daycare business that you would like to grow, or are you operating a chain of elderly daycare businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the elderly daycare industry. Discuss the type of elderly daycare business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of senior day care business you are operating.

For example, you might operate one of the following types of adult day care businesses:

  • Social model : this type of business provides supervision and socialization through activities such as discussion groups, arts and crafts, games and dancing, or memory stimulation exercises.
  • Medical model: this type of business serves individuals with medical problems (including dementia) who may require monitoring, nursing care, social work, occupational therapy, physical therapy, nutritional counseling or recreational therapy.
  • Combination model: this type of daycare uses a combination of the social and medical model to provide supervision and socialization through therapeutic group activities, as well as medical services such as monitoring, nursing care, social work, and a range of therapies.

In addition to explaining the type of adult day care business you will operate, the Company Analysis section needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the elderly daycare industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the elderly daycare industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your adult day care business plan:

  • How big is the elderly daycare industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your adult day care business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: adults with self-care difficulties, adults with Alzheimer’s or other forms of dementia, adults with hearing and/or vision difficulties, and adults with ambulatory difficulties.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of elderly daycare business you operate. Clearly, families of adults with Alzheimer’s would respond to different marketing promotions than families of adults with ambulatory difficulties, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most elderly daycare businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other senior / adult day care centers.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes senior living providers, home healthcare agencies, retirement communities, and convalescent centers.

With regards to direct competition, you want to describe the other elderly daycare businesses with which you compete. Most likely, your direct competitors will be elderly daycare businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • Do they specialize in caring for individuals with specific disabilities / diseases?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide a wider variety of activities?
  • Will your daycare offer extra services, such as transportation?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an adult day care business, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of elderly daycare company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to supervision and group activities, will your daycare offer occupational and speech therapy, or other rehabilitation therapies?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the adult day care service you offer and the prices.

Place : Place refers to the location of your elderly daycare company. Document your location and mention how the location will impact your success. For example, is your elderly daycare business located near a hospital, or in a residential district? Will you also provide transportation to your daycare? In this section, discuss how your location will provide easy accessibility to your clients.

Promotions : The final part of your elderly daycare marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Signs and billboards
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your elderly daycare business, including marketing, planning and executing activities, overseeing therapies, maintaining licensing requirements, and providing care for customers.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 100th family, or when you hope to reach $X in revenue. It could also be when you expect to open an elderly daycare business in a new location.  

Management Team

To demonstrate your elderly daycare business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing elderly daycare businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in nursing care or rehabilitation, or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you provide care for 10 individuals per day, or 20? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your elderly daycare business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an elderly daycare business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your location lease, or an overview of all therapies offered at your facility.  

Putting together a business plan for your elderly daycare business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert senior daycare business plan; download it to PDF to show banks and investors. You will really understand the elderly daycare industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful elderly daycare business.  

Elderly Daycare Business Plan FAQs

What is the easiest way to complete my elderly daycare business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Elderly Daycare Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of elderly daycare business you are operating and the status; for example, are you a startup, do you have an elderly daycare business that you would like to grow, or are you operating a chain of elderly daycare businesses?

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Senior Daycare Business Plan Example

FEB.10, 2014

Senior Daycare Business Plan Example

Senior Daycare business plan for starting your own business

If you want to start a business where you can make money while being useful for the society, a senior daycare business can be a good option. In this business plan for senior day care center pdf, you will learn in detail how to open a senior day care center. The senior daycare business is a relatively new one and that means there is not a lot of competition in this field. All you need to do is do proper business plan development and you can make serious money in this niche. Many of the details of this business will closely resemble reiki practice business basics .

Executive Summary

2.1 the business.

Eastwood Senior Home will be a registered senior daycare service provider in Austin, Texas. If you ask what is a adult day care, the business will cater to the needs of the people who have to go to work and want their parents/loved ones taken care of. This senior day care business plan will look in detail how the business will be started and operated.

2.2 Management of Senior Daycare Business

It is very important to have a good management structure for starting a senior day care business with success so that we can make a good profit from it.  If you want to have a business plan for angel investors , management is the most important part.

Eastwood Senior Daycare will be managed by three managers. They will be look after the operations, public relations, and human resource of the business.

2.3 Customers of Senior Daycare Business

Unlike a pharmacy business plan , this business will serve a number of different customer types. It is necessary to decide which customers we will be serving in order to start and operate the business the right way.

  • People who want to leave their senior relatives at the daycare on a daily basis.
  • Seniors who want to move in for permanent care.
  • Seniors who are advised by doctors to not live alone.
  • People who are going on a trip/holiday and want to leave their senior relatives behind.

2.4 Business Target

Just like a retirement home business plan , this business has a target to improve the quality of life for senior citizens of the area. This target will be achieved by the following goals:

  • Building a trustworthy brand around the business.
  • Providing impeccable customer service.
  • Arranging the best-in-class services for the seniors we have to care for.
  • Keep improving and growing as a business.

Senior Daycare Business Plan Example - 3 Years Profit Forecast

Company Summary

3.1 company owner.

The owner of Eastwood Senior Daycare is Clint Eastwood. Clint has worked as a caregiver for seniors on a freelance basis for 10 years and then did a job in a day care center for seniors for another five years. He has the experience and expertise in this business and is just the right person to start this business.

3.2 Why the Senior Daycare Business is being started?

The reason Clint is starting this business is that he always wanted to do something for the society. He also wanted to start a business of his own. This business is a way that he can do something for the society while making good money. He also knows in detail how to start a senior day care business and can start and run this business effectively.

3.3 How the Senior Daycare Business will be started?

Step1: Planning

If you want to know how to start a daycare for adults, the first thing you need to know is the planning of the business. This is the part where you need to conduct a feasibility study and prepare the senior citizen day care center floor plans so that the business can be started.

Step2: Registration

The next thing that you need to do is to get the business registered. As this business will include attending to the very specific needs of people and providing them with medical attention if needed, it must be properly registered and insured. This step will closely resemble the one for non-emergency medical transportation business plan .

Step3: Establishing the Daycare Center    

Once the business has been registered, the next step will be to establish the facility. The facility will be designed and scaled according to the needs of the area where it is being made. The building will be small in the start but will be constructed in a way that it can be extended in the future if need be.

Step4: Marketing  

The next logical step of starting the business will be to make the business known to the people. Social, print and electronic media channels will be used to make sure that anyone needing the service in the area knows of the existence of the business.

Senior Daycare Business Plan Example - Startup Cost

Now, we have to decide the service that our adult day care service will be providing. As the field is quite a vast one, we can introduce different formats of an adult day care program so that everyone in the need of the service can find one that suits them the most. If you want to know how to start adult day care or how to start a day program for adults with disabilities, the services you will be providing need to be clear.

Eastwood Senior Daycare will provide the following services:

Basic Senior Daycare

This will be the standard daycare package for normal seniors who do not need any special care.

Daycare for Physically Challenged Seniors

This service will cater to the needs of the seniors who have physical limitations and can’t move around or do normal activities on their own.

Daycare for Mentally Challenged Seniors

The mentally challenged seniors affected by Alzheimer’s disease, or other such conditions will be taken care of by this service.

Long-Time Senior Care 

The families who want to leave their senior members with us for extended periods of time can avail this service.

Marketing Analysis of Senior Daycare Business

If you want to know how to open a senior daycare center, you’ll need to run a complete marketing analysis of the industry to see if the business can actually be feasible and profitable. Clint ran a marketing analysis of the business and found out that starting an adult daycare in the area can bring massive profits. This is because there is no such service provider in the area but there is a lot of demand for the service.

5.1 Market Trends

The next step in knowing how to open a senior daycare center is having a look at the market trends of the industry. It can be seen that the market is a relatively new one. People have just started opening an adult day care recently. It has also been pointed out that there is not even a single senior day care facility in the city. This makes the business a very lucrative one to start.

5.2 Marketing Segmentation

The customers of Eastwood Senior Daycare will be from the following market segments.

Senior Daycare Business Plan Example - Marketing Segmentation

5.2.1 Families of Seniors

Families who want their seniors taken care of will be one of the main market segments for the business.

5.2.2 Retired Seniors

Retired seniors who do not have anyone to take care of them will also be among the customers of the business, they will pay for their own care.

5.2.3 Hospitals

Hospitals that have more seniors than their staff can take care of will also be one of the main sources of income for the business.

5.2.4 Care Homes

Senior care homes who are under staffed to take care of all the seniors they have will also be served by the business.

5.3 Business Target

  • To become a well-reputed name in the business.
  • To make as much money as possible.
  • To provide the best adult daycare services in the area.
  • To get permanent customers for the business.

5.4 Product Pricing

Eastwood Senior Daycare will charge premium prices for the service. This is because no one is offering the services in the area and people need them. This gives the perfect opportunity to charge any price for the services.

Marketing Strategy

The next thing that is important for starting this adult day care manual is the marketing strategy of the business. It is necessary to get the adult day care license, without which we cannot provide these services. Clint knows in detail how to start a senior center because he has a complete marketing strategy for the business and all that remains is to execute it now. This business is closely related to a physical therapy business plan .

6.1 Competitive Analysis

The next step in knowing how to open an adult day care center is to run detailed competitive analysis of the business. Here is what’s discovered in the analysis:

  • It has been found that there is no business in the service providing this service.
  • The senior care service providers in the area do not provide daycare services. They are only for long-term care
  • There is a lot of demand for these services in the area and that means we can get a lot of business by starting this line of work.

6.2 Sales Strategy

One of the main benefits of adult day care business is that a simple sales strategy can work for it and unlike a business plan medical diagnostic centre , we don’t have to make a detailed one. Here’s the strategy for this business:

  • We will make the business known using all the advertisement channels in the area.
  • We will provide care packages suited for all types of customers the business is expected to have.
  • The business will offer discount to bulk buyers like hospitals and care homes.

6.3 Sales Monthly

Senior Daycare Business Plan Example - Sales Monthly

6.4 Sales Yearly

Senior Daycare Business Plan Example - Sales Yearly

6.5 Sales Forecast

Senior Daycare Business Plan Example - Unit Sales

Personnel plan

Like any business that is focused at providing services instead of products, senior day care business plan needs a lot of people to run the right way. This business plan for senior day care center pdf addresses this point in detail too. Here we will see what is the detail of the people that will be needed to run the business effectively. To answer the question how to start senior day care business, here is a plan of people needed to run this business.

7.1 Company Staff

The following people will be needed to run the business:

  • Clint Eastwood will be the owner and CEO of the business.
  • 3 managers to look after operations, public relations, and marketing.
  • 5 female caregivers.
  • 5 male caregivers.

7.2 Average Salary of Employees

Financial plan.

The last thing that we need to cover is the adult day care cost. This is a relatively low-cost business that can be started with a small investment. The elderly day care cost is low because we don’t need to buy an inventory or specialized equipment for this business. Here are the costs that will be involved in starting this business:

  • Cost of establishing the daycare facility.
  • Salaries of the staff.
  • Cost of an ambulance for the daycare.
  • Cost of a medical room.
  • Cost of registering and insuring the business.

8.1 Important Assumptions

8.2 break-even analysis.

Senior Daycare Business Plan Example - Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Senior Daycare Business Plan Example - Profit Monthly

8.3.2 Profit Yearly

Senior Daycare Business Plan Example - Profit Yearly

8.3.3 Gross Margin Monthly

Senior Daycare Business Plan Example - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Senior Daycare Business Plan Example - Gross Margin Yearly

8.4 Projected Cash Flow

Senior Daycare Business Plan Example - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Sample Business Plan for Senior Day Care Center in pdf

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Greatsenioryears

Step-by-Step Guide on How to Open Elderly Day Care Center

If you’re passionate about providing care for elderly individuals, opening an elderly day care center could be the perfect business venture for you. However, starting any business can be daunting, so we’ve compiled a step-by-step guide to help make the process as smooth as possible.

In this section, we will cover everything you need to know about how to open an elderly day care center, from understanding the elder care industry and conducting market research to designing the facility, hiring and training staff, and marketing and promoting your center. We will also provide insights into obtaining the necessary licenses and permits, securing financing, and managing finances and administration.

  • Opening an elderly day care center can be a fulfilling business venture for those passionate about providing care for elderly individuals.
  • A well-crafted business plan is essential for any successful venture.
  • Obtaining the necessary licenses and permits is crucial for opening an elderly day care center.
  • Designing a functional and welcoming facility and hiring and training a qualified staff are crucial for providing excellent care to elderly clients.
  • Effective marketing strategies are essential for attracting clients to your elderly day care center.

Understanding the Elder Care Industry

If you’re planning to open an elderly day care center, it’s important to have a good understanding of the senior care industry. The elder care industry is multifaceted and includes various types of facilities and services such as nursing homes, assisted living facilities, and day care centers specifically designed for seniors.

When it comes to day care planning for the elderly, there are unique considerations that need to be taken into account. For example, elderly individuals may have different medical needs and mobility limitations that need to be accommodated. Understanding these factors can help you design a senior care facility that meets the needs of your clients.

Additionally, it’s important to stay up to date on industry standards and regulations to ensure that your day care center is operating in compliance with legal requirements. This can also help you provide the highest quality care to your elderly clients.

Overall, a good understanding of the elder care industry is crucial for running a successful day care center for the elderly. In the next section, we’ll dive into the process of conducting market research to determine the feasibility of opening an elderly day care center in your area.

senior care facility

Before you jump into the process of opening an elderly day care center, it’s important to conduct thorough market research. This step will help you understand the demand for senior day care centers in your area and give you valuable insights into your competition. Here are some steps to follow when conducting market research for your elder care business :

  • Identify your target market: Determine the age range and care requirements of the elderly population you want to cater to. This information will help you create a more tailored service that meets their needs.
  • Assess the demand: Research the current demand for senior day care centers in your area. Consider factors such as population density, local demographics, and the availability of similar services in the area.
  • Analyze your competition: Research other senior care facilities in your area and study their strengths and weaknesses. This will help you identify gaps in the market that you can fill with your own center.
  • Survey potential clients: Surveying potential clients can help you gather valuable feedback that can inform your service offering. You can also use this information to tailor your pricing and marketing strategies.

By conducting thorough market research, you can gain a better understanding of the needs of the elderly population in your area and create a service that meets those needs. Opening an elderly care center or setting up a senior day care depends on a solid understanding of your market, so it’s important not to skip this step.

market research for opening an elderly care center

As with any business venture, a well-crafted business plan is crucial for success in the elder care industry. It serves as a roadmap for your senior care business and helps you stay focused on your goals. Here are the key components of a business plan for an elderly day care center:

Executive Summary

This section provides a brief overview of your elderly day care center. It should include details about the services you offer, your target market, and your mission statement.

Market Analysis

Conducting market research is vital in understanding the demand for your senior care business. You need to analyze the competition, identify opportunities, and determine potential challenges.

Services and Pricing

Outline the specific services you plan to offer at your elderly day care center and set prices for each service. Consider the market demand and your target audience when setting prices.

Marketing and Sales Strategies

A well-thought-out marketing plan is necessary to attract potential clients to your senior care business. Detail your marketing strategies, including advertising, promotions, and outreach efforts.

Staffing Plan

Building a qualified team is crucial for the success of your elderly day care center. Develop a staffing plan that includes job descriptions, qualification requirements, and training programs.

Financial Projections

Provide a detailed financial plan that includes startup costs, operating expenses, and projected revenue. Break down the numbers by month for the first year and annually for the next few years.

Operating Plan

Describe the day-to-day operations of your senior care business. Include details about the facility, equipment, and supplies needed to run the day care center.

By creating a thorough and thoughtful business plan for your elderly day care center, you will be well-prepared to run a successful senior care business. With a strong foundation in place, you can focus on providing excellent care to the elderly in your community.

business plan elderly day care center

Opening an elderly day care center requires specific licenses and permits, which vary by state and locality. It’s important to research the requirements in your area to ensure compliance with all regulations.

Some common licenses and permits needed for a day care center include a business license, fire and safety inspection, health department permit, and zoning permit.

Before applying for licenses and permits, make sure your day care center meets all the necessary requirements. This may include having adequate staff-to-client ratios, providing proper nutrition and medication management, and ensuring a safe and secure facility.

It’s important to note that obtaining licenses and permits can be a lengthy process, so plan accordingly. Make sure to check for any specific requirements or deadlines to ensure a smooth application process.

day care licensing requirements

One of the most crucial aspects of starting an elderly day care center is securing financing. There are several options available for funding your senior care business startup . Here are some tips on how to secure financing for your day care center:

  • Personal Savings: If you have personal savings, this can be a great way to fund your day care center. However, it’s important to ensure that you have enough savings to cover the initial startup costs, as well as ongoing expenses.
  • Traditional Bank Loans: Traditional bank loans are a popular option for financing a senior care business. Make sure to prepare a strong business plan and financial projections to increase your chances of being approved for a loan.
  • Small Business Administration (SBA) Loans: The SBA offers loans specifically for small businesses, including senior care facilities. These loans typically have lower interest rates and longer repayment terms than traditional bank loans.
  • Grants and Funding Programs: Many organizations offer grants and funding programs for those looking to start a senior care business. Research and apply for any relevant programs in your area.
  • Investors: Consider seeking out investors who are interested in supporting a senior care business. Make sure to develop a clear and compelling pitch to attract potential investors.

Securing financing can be a challenging aspect of opening an elderly day care center, but with the right preparation and strategy, it is possible to obtain the funds you need to start your business.

funding for day care center

Designing the facility for your adult day care center is an essential aspect of creating a welcoming and functional space for your elderly clients. The goal is to create a space that is safe, comfortable, and provides a sense of community for the clients.

When designing the facility, keep in mind the unique needs of elderly clients. Make sure the space is easily accessible for those with mobility issues. Consider installing handrails and ramps to make it easier for them to move around.

The furniture and decor should be chosen with care. Opt for comfortable seating options and make sure there is plenty of natural light and fresh air. Use soft and warm colors to create a soothing and calming atmosphere.

It’s also vital to have separate areas for various activities such as meal times, socialization, and relaxation. Consider creating outdoor spaces like gardens or patios where clients can enjoy the fresh air and sunshine.

Invest in high-quality equipment and technology, such as wheelchairs and medical devices, to ensure the safety and comfort of your clients.

Designing the facility for your elderly care center requires careful planning and attention to detail. By creating a welcoming and warm environment, you will be providing your clients with a safe and comfortable space that enhances their quality of life.

elderly care center setup

Building a team of qualified and compassionate staff members is crucial for providing excellent care to your elderly clients. Your staff will be responsible for creating a safe and engaging environment for the elderly adults in your care.

When hiring staff members, consider the following:

  • Experience working with the elderly
  • A compassionate and patient demeanor
  • The ability to work well in a team
  • Effective communication skills

When training your staff, provide them with:

  • Training on providing personal care, such as feeding, bathing, and dressing
  • Training on providing mental and emotional support to elderly adults
  • Guidelines on responding to emergencies or unexpected events
  • Information on your facility’s policies and procedures

Consider requiring your staff to go through a background check and drug testing before hiring them for your elderly day care center. Additionally, provide ongoing training and support to help your staff continue to improve their skills and care for your elderly clients effectively.

Ensuring that you have a qualified and compassionate team is essential for the success of your elderly day care center. Take the time to carefully select and train your staff to provide the highest quality of care to your elderly clients.

Staffing for Day Care Center

One of the most important aspects of running an elderly day care center is creating a daily activity program that engages and stimulates your clients. Elderly individuals may have varying abilities and interests, so it’s important to tailor your activities to their individual needs. Here are some tips for creating a daily activity program:

  • Include activities that promote social interaction and engagement, such as group games and discussions.
  • Incorporate physical exercise and movement activities that are appropriate for the elderly, such as chair exercises or walks around the facility.
  • Offer creative activities such as art, music, and crafts that promote mental stimulation and relaxation.
  • Include activities that provide a sense of purpose and accomplishment, such as gardening, cooking, or volunteer work.
  • Consider offering specialized programs for individuals with memory impairments or other specific needs.

Remember that your daily activity program should be flexible and adaptable based on the changing needs and abilities of your clients. Regularly check in with your clients and solicit their feedback on the activities they enjoy most and any suggestions they may have.

starting an elderly daycare

Incorporating a variety of activities into your daily program can help keep your clients engaged and excited to attend your senior care center . By offering programs that cater to the unique needs and interests of the elderly, you can create a welcoming and nurturing environment that promotes overall well-being.

Managing Finances and Administration

Efficient financial and administrative management is crucial for the smooth operation of an elderly day care center. To ensure that your center remains profitable and sustainable, it’s important to have a solid business plan in place that includes financial projections, staffing plans, marketing strategies, and more. Your business plan should also outline the elder care center requirements , such as licensing, insurance, and safety regulations.

It’s also essential to keep track of your finances and maintain accurate records of income and expenses. This will help you analyze your cash flow, identify areas where you can cut costs, and make informed decisions about investments and expansion.

In addition, proper administration is key to providing high-quality care to your elderly clients. This includes creating policies and procedures for staff members to follow, implementing safety protocols, and maintaining open communication with clients and their families.

By prioritizing financial and administrative management, you can ensure that your elderly day care center runs smoothly and provides top-notch care to your clients.

elderly day care center business plan

Now that you’ve successfully launched your elderly day care center, it’s time to focus on marketing and promoting your business to attract potential clients and their families. Here are some steps to start promoting your elderly day care center:

  • Get listed on senior care directories: List your center on senior care directories like Caring.com, ElderCare.gov, and AgingCare.com. This will help potential clients find your center when they search for senior care facilities in their area.
  • Use social media: Create social media accounts for your center and post regular updates about events, activities, and testimonials from satisfied clients and their families. Encourage your followers to like and share your posts to reach a wider audience.
  • Host an open house: Plan an open house event and invite potential clients and their families to tour your facility. Offer refreshments and provide information about your center’s services and benefits.
  • Partner with local healthcare providers: Build relationships with local healthcare providers like hospitals, clinics, and physician offices. They can refer clients to your center and help spread the word about your services.
  • Print marketing materials: Create brochures, flyers, and business cards that highlight your center’s services and benefits. Distribute them at local events and community centers.
  • Create a website: Develop a website for your center that includes information about services, staff, testimonials, and contact information. Make sure your website is optimized for search engines so potential clients can find you online.

Launching an elderly day care center

Remember to focus on the unique benefits your center offers, such as personalized care, engaging activities, and a welcoming environment. Highlight the experience and qualifications of your staff and provide testimonials from satisfied clients and their families.

By following these steps, you can successfully market and promote your elderly day care center and attract potential clients and their families. Consistency is key, so make sure to regularly update your marketing materials and continue building relationships with local healthcare providers and community organizations.

Ensuring Compliance with Regulations

When starting a senior daycare, it’s essential to ensure compliance with regulations to maintain the safety and quality of your elder care center. The regulations and requirements can vary depending on your state, so it’s crucial to research and understand them thoroughly.

One of the essential regulations for elder care centers is obtaining the necessary licensing and permits. You will need to follow specific procedures and meet state requirements to receive a license. The licensing process can take several months, so it’s essential to start early.

Additionally, you will need to develop and implement policies and procedures that meet the standards set by your state. The policies and procedures should include guidelines for client care, staff training, and medication management.

Another important regulation is maintaining proper staffing levels and staff qualifications. Your staff should have the necessary qualifications and certifications to provide quality care to your elderly clients.

Finally, you will need to follow strict guidelines for health and safety, including building requirements, infection control, and emergency preparedness. These guidelines are in place to protect both clients and staff members.

By understanding and adhering to these regulations, you can ensure the safety and health of your elderly clients and staff members while maintaining compliance with state requirements.

elder care center regulations

Opening an elderly day care center can be an incredibly fulfilling experience, both personally and professionally. By following this step-by-step guide, you will be well-equipped to start your own senior day care center and make a positive impact in the lives of the elderly in your community.

Remember to conduct thorough market research, create a comprehensive business plan, obtain the necessary licenses and permits, secure financing, design a functional facility, hire and train qualified staff, create engaging daily activities, manage finances and administration efficiently, market your center effectively, and ensure compliance with regulations.

Starting a senior day care center can be challenging, but with dedication and hard work, it can also be an incredibly rewarding opportunity to make a difference in the lives of others. We wish you all the best in your journey to start a senior day care center and support the elderly in your community.

How do I determine the demand for an elderly day care center in my area?

Conducting thorough market research is crucial to determine the demand for an elderly day care center in your area. This involves analyzing the demographics, competition, and potential client base.

What should be included in a comprehensive business plan for an elderly day care center?

A comprehensive business plan for an elderly day care center should include financial projections, marketing strategies, staffing plans, facility design, daily activity programs, and an overview of your target market.

What licenses and permits do I need to open an elderly day care center?

Opening an elderly day care center requires specific licenses and permits, which vary depending on your location. It’s important to research and adhere to the licensing requirements set by your local or state government.

What funding options are available for opening an elderly day care center?

There are various funding options available for opening an elderly day care center, including personal savings, loans from banks or credit unions, grants, and partnerships with investors or organizations that support senior care initiatives.

How can I design a facility that meets the unique needs of the elderly?

Designing a facility for an elderly day care center involves creating a welcoming and functional space. Consider factors such as accessibility, safety measures, comfortable seating areas, appropriate lighting, and amenities that cater to the needs of the elderly.

What should I look for when hiring staff for an elderly day care center?

When hiring staff for an elderly day care center, it’s important to look for individuals who are qualified, compassionate, and have experience working with the elderly. Conduct thorough background checks and consider their ability to handle the unique needs and challenges of elderly care.

How can I create a daily activity program that caters to the needs of the elderly?

To create a daily activity program for an elderly day care center, consider the interests, abilities, and limitations of the elderly individuals in your care. Plan activities that promote social interaction, cognitive stimulation, physical exercise, and emotional well-being.

What are some best practices for managing finances and the overall administration of an elderly day care center?

Managing finances and administration in an elderly day care center involves implementing efficient systems for billing, invoicing, record-keeping, and budgeting. It’s important to have clear policies and procedures in place and regularly review and update them as needed.

How can I effectively market and promote my elderly day care center?

To effectively market and promote an elderly day care center, utilize various marketing strategies such as creating a professional website, utilizing social media platforms, networking with healthcare professionals, organizing community events, and showcasing positive testimonials from satisfied clients and their families.

What regulations do I need to adhere to in order to ensure compliance for my elderly day care center?

Ensuring compliance with regulations is crucial to maintain the quality and safety of your elderly day care center. Familiarize yourself with the regulations set by your local or state government for operating an elderly day care center and implement the necessary protocols and procedures to adhere to them.

How can I make a positive impact in the lives of the elderly in my community through an elderly day care center?

By opening an elderly day care center, you have the opportunity to make a positive impact in the lives of the elderly in your community. Provide a safe and nurturing environment, offer engaging activities, promote social interaction, and deliver compassionate care to enhance their overall well-being and quality of life.

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How to Start a Profitable Adult Day Care Business [11 Steps]

Nick

By Nick Cotter Updated Feb 05, 2024

image of a adult day care business

Business Steps:

1. perform market analysis., 2. draft a adult day care business plan., 3. develop a adult day care brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for adult day care., 6. open a business bank account and secure funding as needed., 7. set pricing for adult day care services., 8. acquire adult day care equipment and supplies., 9. obtain business insurance for adult day care, if required., 10. begin marketing your adult day care services., 11. expand your adult day care business..

Performing a market analysis is an important first step when launching an adult day care business. This process involves a detailed examination of the market, to understand trends, competition, and potential customers, thus guiding the development of a successful business strategy.

  • Identify your target customers: Understand who your potential customers are by researching the demographics and psychographics of the senior population in your intended area. Look at age, income, health status, etc. Understand their needs, preferences, and daily routines.
  • Analyze your competition: Research about other adult day care centers in your target area. Look at what services they offer, their pricing, their strengths and weaknesses. This can help you differentiate your business and find potential gaps in the market.
  • Understand the Industry Trends: Stay updated with current trends and changes in the adult day care industry. This could include changes in regulations, new technologies or services, etc. This will help you stay competitive and innovate.
  • Evaluate the Market Size and Growth: Determine the size of your potential market and its growth rate. This can give you an idea of the potential demand for your services and help you plan your business accordingly.

Note that market analysis is an ongoing process and should be updated regularly as market conditions change.

image of a adult day care business

Are adult day care businesses profitable?

Yes, adult day care businesses can be profitable. It is important to carefully manage the business, including marketing to potential clients, providing a high quality of care, and having an efficient operating system in place. Additionally, many facilities accept subsidies and other forms of reimbursement from insurance companies or government programs to increase profits.

Embarking on the journey to start an adult day care business requires meticulous planning and a comprehensive understanding of your goals, target market, and operational strategies. A well-crafted business plan is an essential roadmap that will help you navigate through the complexities of establishing and managing your adult day care center effectively. Here are the crucial components to include in your business plan draft:

  • Executive Summary: Summarize your adult day care's mission, services, and basic information about the management team and business structure.
  • Market Analysis: Detail your research on local demographics, demand for adult day care services, and an examination of competitors in the area.
  • Services Offered: Outline the types of services and activities your center will provide, focusing on the unique aspects that set you apart.
  • Marketing Plan: Describe how you will attract and retain clients, including pricing strategies, promotional efforts, and partnerships.
  • Operational Plan: Explain the day-to-day operations, staffing requirements, facility layout, and any transportation services offered.
  • Financial Projections: Present realistic financial forecasts, including startup costs, operating budget, revenue projections, and a break-even analysis.
  • Risk Management: Identify potential risks and describe the measures you will take to mitigate them.
  • Funding Requests: If you're seeking financing, specify the amount needed, intended uses, and proposed repayment plans.

How does a adult day care business make money?

An adult day care business typically makes money by charging a daily fee for services such as assistance with meals, activities like crafts and games, assistance with medications, and companionship. To increase profit potential, day care owners may also offer additional services such as transportation or outings to local attractions. For example, an 11 Steps To Starting a Successful Spice Business might target seniors who need assistance cooking meals with certain ingredients or spices, who are looking for a convenient and safe way to do their grocery shopping.Retiring Baby Boomers who want to stay active in the community and maintain their independence are also a potential target market for this type of business.

Beginning with a comprehensive business plan is crucial when establishing an adult day care center, as it serves as a roadmap for your business's future. It outlines your business goals, strategies for achieving them, and the financial projections to support your vision. A well-crafted business plan will also be indispensable when seeking funding or partnerships. Here's how to approach drafting your business plan:

  • Executive Summary: Start with an executive summary that encapsulates the essence of your adult day care business. Briefly describe your mission, the services you will offer, and the market need you're addressing. Highlight your unique selling points and your vision for the business's growth.
  • Company Description: Provide a detailed description of your business, including the legal structure, location, and the background that led to its inception. Explain how your adult day care will improve the quality of life for your clients and address a specific need in the community.
  • Market Analysis: Present a thorough analysis of the adult day care industry, including trends, demographics, and competitor evaluations. Identify your target market and explain how your services meet their needs better than existing options.
  • Organization and Management: Outline your business's organizational structure, detailing the roles and responsibilities of your management team. Include biographies that highlight the experience and expertise that each team member brings to the business.
  • Services Offered: Describe the range of services you plan to offer. Explain how these services will be provided and how they will meet the diverse needs of your clients, such as social activities, health services, and transportation.
  • Marketing Plan: Develop a marketing strategy that details how you will attract and retain clients. Include your branding, promotional strategies, and a sales plan that outlines how you will build relationships in the community.
  • Funding Request: If you are seeking financing, clearly state the amount needed and how it will be used. Include a detailed explanation of how you plan to repay any loans or provide returns on investments.
  • Financial Projections: Offer clear financial projections for the next three to five years. Include forecasted income statements, cash flow statements, and balance sheets. Provide a break-even analysis to show when you expect the business to become profitable.
  • Appendix: Attach any additional documentation that supports your business plan or might be of interest to stakeholders, such as resumes, permits, lease agreements, and legal documentation.

How to come up with a name for your adult day care business?

Coming up with a name for an adult day care business is an important step in launching a successful venture. First and foremost, you should pick a name that is catchy, memorable, and easy to spell. Additionally, it should reflect the values and goals of your business, such as promoting trust, companionship, and security. Brainstorm potential words that could be combined with the words “adult day care” to create a unique and creative name. Consider seeking feedback from family members, friends, and colleagues on which names stand out most. With some research and creative thinking, you can come up with the perfect name for your adult day care business!

image of ZenBusiness logo

Formalizing an adult day care business is crucial due to the sensitive nature of client care and the regulatory environment. Proper registration and compliance ensure the safety and well-being of your clients. Follow these steps:

  • Choose a Legal Structure: Consider an LLC or corporation for liability protection.
  • Obtain Licenses and Permits: Check state and local requirements for operating an adult day care, including health and safety certifications.
  • Register Your Business: File the necessary paperwork with your state to officially establish your business entity.

Resources to help get you started:

Explore crucial resources designed for adult day care entrepreneurs featuring insights on market trends, operational best practices, and strategic guidance for business expansion:

  • Genworth Financial's Cost of Care Survey : Provides detailed regional cost data for adult day care services, helping entrepreneurs assess competitive pricing strategies. Link .
  • National Adult Day Services Association (NADSA) : Offers industry reports, regulatory updates, and networking opportunities for adult day care providers. Link .
  • Entrepreneur Magazine's Health Care Center : Features articles and advice on running a successful health care business, including adult day care. Link .
  • Adult Day Care Group's Startup Guide : A comprehensive manual for new adult day care business owners on operational setup, licensing, and marketing. Link Not Provided.
  • Small Business Administration (SBA) : Provides access to business planning, financing, and training resources tailored to the health services sector. Link .

Starting an adult day care business requires careful attention to the legal requirements which vary by location. Acquiring the necessary licenses and permits is crucial to operate legally and provide a safe environment for your clients. Below are the general steps you should follow:

  • Research local regulations: Contact your state's Department of Health and Human Services to understand specific licensing requirements for adult day care centers in your area.
  • Complete training and certification: Some states require operators to complete specific training programs or certifications related to adult day care management and first aid.
  • Apply for a business license: Obtain a general business license from your city or county business licensing office.
  • Obtain specialized permits: Depending on the services you plan to offer, you might need additional permits related to food service, medication distribution, or transportation.
  • Pass health and safety inspections: Your facility will likely need to pass health and safety inspections to ensure it meets all the necessary codes and regulations.
  • Get insurance: Secure liability and property insurance to protect your business and ensure compliance with local regulations.

What licenses and permits are needed to run a adult day care business?

Depending on the state and city, the types of licenses and permits needed to run an adult day care business may vary. Generally, the requirements involve obtaining both a business license and a day care license from the city or county in which the business is located. In addition, a state license from the Department of Social Services is often required. Depending on where the facility is located, additional licensing or permits may also be necessary.

Opening a business bank account and securing funding are crucial steps in establishing the financial foundation for your adult day care business. These actions not only help to separate personal finances from business transactions but also ensure you have the necessary capital to cover startup costs and operational expenses. Here’s a guide to help you through this process:

  • Research banks and credit unions that offer business banking services. Consider their fees, services, and convenience before choosing the right institution for your adult day care business.
  • Prepare the required documents—such as your business plan, EIN, incorporation papers, and personal identification—to open a business bank account.
  • Understand the types of funding available, including loans, grants, and investor capital. Assess which type aligns best with your business needs and financial situation.
  • Contact local government agencies or non-profit organizations that may offer funding opportunities specifically for health care or elder care services.
  • Build a presentation or pitch if you plan to seek out investors. Be prepared to clearly articulate your business model, market analysis, and financial projections.
  • Consider crowdfunding platforms if your business model appeals to community support and if you have a compelling story to share about your adult day care initiative.

Starting an adult day care business requires careful financial planning. You need to set up a separate business bank account to manage your business finances effectively and secure funding for your operations.

  • Opening a Business Bank Account: It's essential to separate your personal finances from your business expenses. Start by choosing a bank that offers services tailored to business needs such as online banking, payroll services, and merchant services. Make sure to check the fees related to the account before you make a decision. You will need your business name, EIN (Employer Identification Number), and legal documents to open the account.
  • Secure Funding: Determine how much money you will need to start and operate your adult day care center. You may need to take out a loan, apply for grants, or find investors. Research the different types of loans available and the requirements for each. It's also a good idea to create a solid business plan to present to potential investors or lenders.

Remember, financial management is key to the success of your business. Make sure to keep accurate records of all transactions and regularly review your business's financial performance.

What does it cost to start a adult day care business?

Initiating a adult day care business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $$32,000/month for launching such an business. Please note, not all of these costs may be necessary to start up your adult day care business.

Starting an adult day care requires careful selection of equipment and supplies to ensure a safe, comfortable, and engaging environment for your clients. It's important to invest in high-quality, durable items that meet the specific needs of the elderly or adults with disabilities. Below is a guide to help you acquire the necessary equipment and supplies for your adult day care business:

  • Furniture: Purchase comfortable seating options like armchairs and sofas, adjustable tables, and sturdy dining furniture. Ensure all furniture is easily accessible and supportive.
  • Safety Equipment: Install grab bars, railings, non-slip flooring, and emergency call systems. Also, provide wheelchairs, walkers, and canes as needed.
  • Medical Supplies: Have basic first aid kits, blood pressure monitors, diabetic testing equipment, and medication storage with secure access.
  • Recreational Materials: Offer books, magazines, games, puzzles, and art supplies to promote cognitive stimulation and social interaction.
  • Exercise Equipment: Include low-impact exercise gear like resistance bands, light weights, and balance balls to encourage physical activity.
  • Technology: Set up computers or tablets with internet access, hearing aids, and large-screen televisions for entertainment and education.
  • Sanitation Supplies: Stock up on cleaning agents, hand sanitizers, disposable gloves, and personal hygiene products to maintain cleanliness and prevent infection.
  • Kitchenware: Ensure you have adequate kitchen equipment and utensils for meal preparation and service, including dietary-specific items if necessary.

List of software, tools and supplies needed to start a adult day care business:

  • Business Licensing - $50 - $3,000 (varies by state)
  • Insurance Policy - $300 - $1,200
  • Computer Software - $50-200/month
  • Web Design and Hosting - Up to $100/month
  • Furniture and Supplies - $200+
  • Telephone/WiFi Connectivity - $60-$100/month
  • Office Supplies - Pens, Paper, Post-Its, etc. - Up to $50/month
  • Marketing Materials & Services - Up to $150/month
  • Staff Training Programs - Up to $250/program
  • Cleaning Supplies and Services- Up to $100+/month

Starting an adult day care business requires careful consideration of potential risks and liabilities. Business insurance is a crucial component that provides financial protection against unforeseen events. Here’s a step-by-step guide to help you obtain the right business insurance:

  • Research the types of insurance required in your state or region, as regulations may vary. Common types include general liability, professional liability, and property insurance.
  • Contact multiple insurance providers to compare coverage options and premiums. Consider insurers with experience in the health care sector or those specializing in adult day care businesses.
  • Discuss your specific business needs with insurance agents, including the number of clients, types of services offered, and any special risks associated with your adult day care.
  • Ensure that your policy covers both the facility and transportation if your services include picking up and dropping off clients.
  • Review the proposed policies carefully, paying close attention to coverage limits, deductibles, and exclusions.
  • Choose a policy that balances comprehensive coverage with an affordable premium, and finalize the purchase to protect your business from day one.

Marketing your adult day care services is crucial for attracting clients and establishing a presence in your community. A well-crafted marketing plan should highlight the unique benefits of your services, instill trust in potential clients, and build relationships with local healthcare providers. Here are some strategies to kickstart your marketing efforts:

  • Develop a strong brand identity: Create a logo, slogan, and marketing materials that reflect the compassionate and professional nature of your services.
  • Build a user-friendly website: Ensure your website is informative, easy to navigate, and includes contact information, services offered, and testimonials from satisfied clients or their families.
  • Utilize social media: Regularly post engaging content on platforms like Facebook and Instagram to reach a wider audience and keep your day care top of mind.
  • Network with healthcare providers: Establish relationships with local doctors, hospitals, and clinics who can refer clients to your facility.
  • Host community events: Organize open houses, workshops, or seminars on topics related to adult care to draw attention to your facility.
  • Offer trial days or discounts: Encourage new clients to experience your services firsthand with special introductory offers.
  • Invest in local advertising: Consider advertising in local newspapers, radio stations, or community bulletin boards to reach your target audience.

Marketing your adult day care services is the most effective way to attract potential clients and grow your business. It starts with understanding who your target audience is, what they need, and how your services can meet those needs. Below are some steps you can take to effectively market your adult day care services.

  • Identify your target audience: Your primary target audience will be the adult children or caregivers of elderly individuals who need day care. Focus on reaching out to them through various marketing channels.
  • Create an engaging website: A user-friendly, informative, and appealing website is crucial. Ensure it provides all necessary information about your services, staff qualifications, facility, and contact details.
  • Use social media: Platforms like Facebook, Instagram, and LinkedIn can be used to reach potential clients. Share posts about your services, testimonials from satisfied clients, and any events or activities at your center.
  • Network: Attend community events, join local business organizations, and engage with healthcare professionals to spread the word about your services.
  • Offer promotions or discounts: To attract more clients, consider offering special discounts for new members or referral incentives for existing clients.
  • Quality customer service: Ensure your staff provides excellent customer service. Word-of-mouth referrals are powerful marketing tools and happy clients are more likely to recommend your services to others.

senior day care center business plan

Home » Healthcare » Adult Daycare

How to Start an Adult Daycare [Business Plan]

An adult daycare center is a non-residential daycare facility that provides support in the areas of health, nutrition, social, and daily living needs of adults in a professionally staffed, group setting. Adult daycare is designed to provide adults with transitional care and short-term rehabilitation especially when they are discharged from the hospital or when their family members are not around to take care of them.

Available data shows that currently, there are over 7,500 adult day care programs operating in the United States, up from 4,601 in 2010, and they provide care for more than 282,000 elderly Americans. Of this 4,800 registered daycare, 78 percent operate as not-for-profit while 22 percent of centers operate as for-profit corporations.

Steps on How to Start an Adult Day Care Business

1. conduct market research.

If you intend to start an adult daycare business, then you must make sure you conduct thorough market research. It is important to conduct research because it will help you carry out a careful and detailed study of the problem you intend to solve with your adult daycare, using scientific methods. With successful market research, you will be able to explore the unknown and unlock new possibilities in the industry in which you want to start your business.

a. Who is the Target Market for Adult Day Care?

The target market for an adult day care are adults who are suffering from;

  • Cerebral palsy
  • Down syndrome
  • Emotional disturbance
  • Reading and learning disabilities
  • Intellectual disabilities
  • Demographics should be included
  • Pervasive developmental disorder
  • Speech and language impairments
  • Spina bifida
  • Traumatic brain injury
  • Visual impairments

b. Is Adult Day Care a Profitable Business?

Yes, the adult daycare business is profitable. Statistics show that the market size, measured by revenue of the adult daycares industry sits at $5 billion. Demand for adult day care centers is increasing with the need for assistance in old age.

c. Are There Existing Niches in the Industry?

Yes, there are existing niches when it comes to adult day care services and they are;

  • Social services adult day care model
  • Medical services adult day care model
  • Social and medical services adult day care model

d. Who are the Major Competitors?

  • Senior Care Inc.
  • Easterseals

e. Are There County or State Regulations or Zoning Laws for Adult Day Care Business?

Yes, and zoning laws require adult daycare operators to follow specific rules and regulations. These laws are designed to address the unique circumstances of a business operating in a residential area. Many laws seek to minimize the negative impact on the community, which can be affected by increased vehicle traffic and neighborhood noise.

Please note that in many communities, zoning laws require adult day care providers to apply for a permit from the city. This application process allows the city’s zoning department to determine whether the home day care meets the zoning rules for the community. Permits also ensure that all adult day cares are properly licensed with the county or state agencies.

f. Is There a Franchise for Adult Day Care Business?

Yes, there are franchise opportunities for adult day care. Here are some of them;

  • Right at Home (Total startup costs – $75,000 to $100,000)
  • SarahCare Adult Day Care Center Services (Investment $212,427 – $513,427)
  • Elder-Well® Franchisee
  • Greenacres Adult Day Care Franchise
  • Interim HealthCare (Initial Investment – $125,500 to $198,500)
  • Home Care Assistance ($77,775 to $245,250)
  • HomeWell Senior Care (Investment $75,000 – $120,000)
  • BrightStar ($95,000 to $163,000)

g. What Do You Need to Start an Adult Day Care Business?

  • A Feasibility Report
  • Business and Marketing Plans
  • Business Licenses and Permits
  • A Well-Equipped Day-Care Facility
  • EIN (Employer Identification Number)/Federal Tax ID Number.
  • A Corporate Bank Account
  • Supplies (Detergents, Toiletries, Disinfectant, Hand Gloves and more)
  • Startup and Working Capital

Memorable Business Name ideas for Adult Day Care

  • Arit Tim® Adult Day Care, LLC
  • Martins® Adult Day Care, LLC
  • We Care® Adult Day Care, LLC
  • Princess Diana™ Adult Day Care, LLC
  • Esther Lane® Adult Day Care.
  • Baroness Elizabeth® Adult Day Care, LLC
  • Lady Annie® Adult Day Care, LLC
  • Peter Nelson® Adult Day Care
  • Comfort Care® Adult Day Care
  • Ronald Magdalene® Adult Day Care, LLC
  • Maria De La Rosa® Adult Day Care, LLC
  • Anne George™ Adult Day Care
  • Bridget Decoster™ Adult Day Care
  • Inner City® Adult Day Care, LLC
  • Well Palm® Adult Day Care
  • Jacinta Borrow® Adult Day Care
  • Green Bay© Adult Day Care
  • Georgina Paulson™ Adult Day Care, LLC
  • Jill Noel™ Adult Day Care.
  • Madonna Whyte® Adult Day Care

Register Your Business

A. what type of business structure is best for adult day care.

Even though there are several options when it comes to the business structure of an adult day care, most players in this line of business consider an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits.

Please note that an LLC will need an EIN if it has any employees or if it will be required to file any of the excise tax forms listed below. Most new single-member LLCs classified as disregarded entities will need to obtain an EIN.

b. Steps to Form an LLC

  • Choose a Name for Your LLC.
  • File Articles of Organization.
  • Choose a registered agent.
  • Decide on member vs. manager management.
  • Create an LLC operating agreement.
  • Comply with other tax and regulatory requirements.
  • File annual reports.

c. What Type of License is Needed to Open an Adult Day Care?

  • General Business License
  • Group Family Child Care License
  • Health and Safety Permit
  • Zonal Permits
  • Director’s License
  • State Facility Inspections
  • Operational State Facility Inspections (Building Permits)

d. What Type of Certification is Needed to Open an Adult Day Care?

Social Adult Day Care Certification.

e. What Documents are Needed to Open an Adult Day Care?

These are some of the basic legal documents you need to legally run an adult daycare in the United States of America;

  • Business and Liability Insurance
  • Federal Tax Payer’s ID
  • State Permit and Building Approval
  • Certificate of Incorporation
  • Business License
  • Business Plan
  • Employment Agreement (offer letters)
  • Operating Agreement for LLC
  • Insurance Policy
  • Online Terms of Use (if you have a website)
  • Online Privacy Policy Document (for online payment portal)
  • Company Bylaws
  • Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering starting an adult day care, usually you may not need to file for intellectual property protection or trademark. This is because the nature of the business makes it possible for you to successfully run the business without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start an adult day care.

When it comes to starting an adult daycare business, the startup costs vary. It could range from $80,000 (if you are opting for a franchise) to over $500,000. This is because the startup inventory is on the high side.

b. What are the Costs Involved in Starting an Adult Day Care

  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $7,300.
  • Marketing, Branding and Promotions – $5,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $5,400.
  • Rent/Lease – $250,000.
  • Other start-up expenses including, commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $60,000
  • start-up inventory – $15,000
  • Store Equipment (cash register, security, ventilation, signage) – $4,750
  • Furnishing and Equipping – $80,000
  • Website: $600
  • Miscellaneous: $5,000

c. What Factors Determine the Cost of Opening an Adult Day Care?

  • The type of adult day care business
  • The choice of location
  • The required licenses and permits
  • The type of facility
  • Additional services offerings
  • The number of residents they want to admit
  • The cost of hiring and paying a business consultant and attorney
  • The cost for branding, promotion, and marketing the adult daycare business
  • The cost for furnishing and equipping the adult daycare
  • The cost for insurance policy covers
  • The cost for registering the business
  • Source of your supplies and ongoing expenses
  • Cost of recruiting and training your staff
  • The cost for the purchase and customizing of uniforms

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not compulsory to build a new facility for your adult day care, but if you have the finance, it will pay you to build your facility. The truth is that building a facility for your adult day care will help you come up with a facility that will perfectly fit into your overall business goals and vision.

e. What are the Ongoing Expenses of an Adult Day Care?

  • Rent and lease
  • Cost of stocking up supplies such as medications, toiletries, disinfectants, hand gloves, beddings et al
  • Utility bills (phone bills, signage and software renewal fees et al)
  • Salaries of employees

f. What is the Average Salary of your Staff?

  • Head of Adult Day Care (President) – $45,000 Per Annum
  • Day Care Administrator – $36,034 Per Annum
  • Medication Management Counselors – $35,600 Per Annum
  • Nurse’s Aides – $30,660 Per Annum
  • Home Health Caregivers/Home Caregivers/County Aging Workers – $32,878 Per Annum
  • Account Officer – $35,000 Per Annum
  • Front Desk Officer – $28,000 Per Annum
  • Cleaners – $22,000 Per Annum
  • Security Guard – $22,000 Per Annum

g. How Do You Get Funding to Start an Adult Day Care

  • Raise money from personal savings and sale of personal stocks and properties
  • Raise money from investors and business partners
  • Sell shares to interested investors
  • Apply for a loan from your bank/banks
  • Pitch your business idea and apply for business grants and seed funding from, government, donor organizations, and angel investors
  • Source for soft loans from your family members and your friends.

Write a Business Plan

A. executive summary.

We Care® Adult Day Care, LLC is a registered for-profit adult day care that will be based in Tallahassee – Florida, USA. Our adult daycare center is designed to provide care and companionship for older adults who need assistance or supervision during the day. Our programs are designed to offer relief to family members and caregivers, allowing them to go to work, handle personal business, or just relax while knowing their relatives are well cared for and safe.

b. Products and Service

  • Care-planning services
  • Daily living assistance (day only)
  • Nursing and health services
  • Therapeutic services
  • Meal services
  • Transportation services
  • Social activities.

c. Mission Statement

Our mission is to build a highly successful, adult daycare center that provides community-based day health services for the elderly and disabled. We are going to provide services that include living assistance, nursing, therapy, meals, and social activities. We will also provide quality supervised care at affordable costs.

Vision Statement

Our vision is to create an international model for the adult daycare industry.

d. Goals and Objectives

The goals and objectives of an adult day care center are to provide quality care and enriching services where adults who need care can be taken care of during the day.

e. Organizational Structure

  • Head of Adult Day Care (President)
  • Adult Day Care Administrator
  • Medication Management Counselors
  • Nurse’s Aides
  • Home Health Caregivers/Home Caregivers/County Aging Workers Fundraiser
  • Account Officer
  • Front Desk Officer
  • Security Guards

Marketing Plan

A. swot analysis.

The strength of the adult daycare facility lies in the fact that they have a team of qualified professionals manning various job positions in the organization. Also, the location, the business model they will be operating on, well-equipped facility and their excellent customer service culture will definitely count as a strong strength for the facility.

Our Adult Daycare is a new business that is owned by a family, and they may not have the financial muscle to sustain the kind of publicity that will give the business robust visibility.

Opportunities:

The opportunities that are available to adult day care facilities are unlimited because we have loads of adults over 60 who would one day need the services of an adult daycare in the United States.

Just like any other business, one of the major threats you are likely going to face is an economic downturn and unfavorable government policies. It is a fact that an economic downturn affects purchasing/spending power. Another threat that may likely confront an adult daycare business is the arrival of a new and bigger adult daycare in the same location where your facility is located.

b. How Do Adult Day Care Centers Make Money?

Adult daycare centers makes money by charging their clients (for-profits) or from support for donor agencies and charities (not-for-profit).

Please note that funding for adult day care comes from a variety of public and private sources. At the Federal and State levels, funds are available from Medicaid, Social Services Block Grants, and Older Americans Act monies.

c. Payment Options

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

d. Sales & Advertising Strategies

  • Place adverts on both print (newspapers and health-related magazines) and electronic media platforms
  • Sponsor relevant community-based events/programs for the elderly
  • Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote your facility
  • Install your Bill Boards in strategic locations all around your city or state
  • Distribute your fliers and handbills in target areas
  • Contact households, businesses, and every adult in the neighborhood where your adult daycare will be located informing them about your business
  • List your adult day care in local directories / yellow pages
  • Advertise your adult daycare on your official website and employ strategies that will help you pull traffic to the site.
  • Position your Flexi Banners at strategic positions in the location where your adult daycare is located.
  • Ensure that all your staff members wear your branded shirts and all your vehicles and trucks/vans are well branded with your company logo.

Financial Projection

A. how much should you charge for your service.

Our average daily cost of adult day services will be $70.

b. How Much Profit Do Adult Day Care Owners Make a Year?

It depends, but available reports show that owners of adult daycare centers profit an average of $37,000 per year. While some owners of special daycare centers report earning over $60,000 profit per year, the other side of the report shows that an adult day care can make well over $50,000.

c. What Factors Determine the Amount of Profit to Be Made?

  • The capacity of the adult daycare
  • The location the adult daycare is covering
  • The management style of the adult daycare
  • The business approach of the adult daycare
  • The advertising and marketing strategies adopted by the adult daycare
  • The number of years the adult daycare is in business

d. What is the Profit Margin of an Adult Day Care?

The profit margin of an adult day care is not fixed; to a large extent, it will depend on some factors that are unique to your location if you are operating as a for-profit organization. Please note that most adult daycares operate as nonprofits hence they are not expected to make profits.

e. What is the Sales Forecast?

Below is the sales forecast of an adult daycare. It is based on the location of the business and other factors as it relates to such startups in the United States;

First Fiscal Year: $240,000

Second Fiscal Year:  $350,000

Third Fiscal Year: $480,000

Set Up your Office

A. how do you choose a perfect location for adult day care.

  • The demography of the location especially as it relates to the aging population
  • The demand for adult day care services in the location
  • The purchasing power of residents of the location
  • Accessibility of the location
  • The number of adult daycares and other facilities like senior care, nursing homes and sober living et al in the location
  • The local laws and regulations in the community/state
  • Traffic, parking and security et al

b. What State and City are Best to Open an Adult Day Care?

  • Las Vegas, Nevada
  • Los Angeles, California
  • Chicago, Illinois
  • Boston, Massachusetts
  • Silver Spring, Maryland
  • Rowland Heights, California
  • Portland, Oregon
  • New York City, New York
  • Atlanta, Georgia
  • Dallas, Texas

c. What Equipment is Needed to Operate an Adult Day Care?

When starting an adult daycare, you will not need any technical gadgets except office and nursing equipment, first aid kits, smoke detectors, carbon monoxide detectors, fire extinguishers, an emergency preparedness kit, an emergency plan, among other things.

But in setting up a small office, you will need a computer, printer, software apps, telephones, pager, photocopier, scanner, and fax machine. These machines, equipment, and tools can be purchased as fairly used especially if you have limited finance to meet your budget.

Hire Employees

As regards the number of employees you are expected to kick start the business with, you would need to consider your finance before making the decision. When it comes to starting a standard adult daycare business on a large scale, you would need the services of the following professionals; the head of daycare (you can occupy this position), adult daycare administrator, medication management counselors, nursing aides, home health caregivers, front desk officer, security guards, and cleaners.

Launch the Business Proper

You can decide to throw an opening party to officially launch your business. You can choose to do a soft opening if you are operating on a low budget or you can go for a grand opening party. The bottom line is that with a proper launching of the adult daycare, you will be able to officially inform people in your city that your adult daycare is open for business.

a. What Makes an Adult Daycare Business Successful?

  • Ability to attract grants and funding from the government of your city or state or even the federal government
  • Disciplined and dedicated workforce
  • The heart to serve
  • Good facility and ambiance
  • A good relationship with stakeholders
  • Good care techniques and programs.

b. What Happens During a Typical Day at an Adult Daycare Business?

  • The adult daycare is open for the day
  • The facility is cleaned and prepared to welcome students
  • Students are welcomed
  • Students are provided with special care, nursing and other assistance in daily living and feeding
  • The school is closed for the day and family members come in to pick their wards

c. What Skills and Experience Do You Need to Build an Adult Daycare Business?

Here are some of the skills and experiences you would need to build an adult daycare business;

  • Good managerial and human development skills
  • Visionary Leadership
  • Strategy & Development
  • Team-building & Interpersonal Skills.
  • Excellent communication and negotiation skills.
  • Organizational skills.
  • Problem-solving ability.
  • Experience working as a social worker
  • Experience in the adult daycare industry
  • Experience in adult daycare administration.

More on Adult Daycare

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How To Start An Adult Day Care Center In 2023

  • Last Updated: January 16, 2024
  • By: Greg Bouhl

Advertising Disclosure

senior day care center business plan

If you’ve ever cared for a loved one with a physical or mental health condition, you know how demanding the job can be. Caregiving can alter their lives and be emotionally draining for families with adult family members who need continuous care or supervision. That’s where adult day care centers come in. These businesses are gaining in popularity. By opening a daycare of your own, you can help relieve families of their caregiving duties while also improving adult clients’ quality of life. It’s a rewarding business venture to explore and, with the increased need for senior care, it could be a profitable venture, too.

Business Overview

Adult day cares serve multiple purposes, and with the increasing senior population in the United States, these businesses are growing in popularity. Day care centers provide adults with a safe place to go during the day. These centers may offer a variety of services, but generally, a day’s activities will include some sort of exercise, a chance for participants to interact socially, physical or speech therapy, and mental interaction, too. Centers may assist adults with personal care as needed, and they may provide nutritious meals or snacks tailored to each attendee’s dietary needs. Transportation can be a challenge for adults, so many day cares offer transportation services, too.

Adult day cares may also specialize in a certain field. Some have a health basis, focusing on therapeutic services. Others may specialize in providing care to adults with specific conditions, like those who are deaf or hard of hearing or those with Alzheimer’s or dementia.

Day cares provide their participants with many benefits, and they can help combat some of the isolation and loneliness that adults may feel when living at home. At the same time, day cares give their attendees’ caregivers a much-needed break, helping to transfer some of the caregiving burdens off of family members during the day.

Industry Summary

According to IBIS World, from 2018 through 2023, the  adult day care industry  experienced a .9 percent annual growth, with a 2.8 percent jump for 2023. There are currently 36,362 businesses and in 2023, the industry is expected to bring in $7 billion in total revenue.

Industry Trends

Future growth of the adult daycare center industry will be based on the growing number of people who are getting older and will require community-based solutions such as those offered by daycare centers. The aging population means more adult care services are needed. Also, since many adults cannot afford the expensive cost of nursing homes and assisted living centers, driving them to seek alternative options like an adult day care center.

Additionally, according to Home Health Care News, as  more seniors wish to remain in their homes  as they age, there’s an increased demand for these day care services. The number of day care businesses has increased, but the industry is still largely fragmented.

Traditionally, adult day care facilities were largely non-profit operations, but that is now shifting more toward the for-profit model; you’ll find both models in operation today.

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Checklist To Start An Adult Day Care Center

Starting an adult day care service can be an incredibly rewarding experience, but it’s important to make sure you’re prepared for the challenges ahead. Use this checklist to help get your business off on the right foot.

Step 1:  Assess the Market

Starting an adult day care business requires a thoughtful assessment of market potential and customer base. Here are some ways you can research whether there’s a market for an adult day care business:

Census Data : Look at the demographics in your desired area. An older population might mean there is a higher demand for adult day care services. U.S. Census Bureau’s American FactFinder is a valuable resource for demographic data.

Local Government and Community Resources : Reach out to local government agencies or social service departments. They may be able to provide you with statistics about the local population’s needs. Similarly, community centers and hospitals may have data or at least anecdotal evidence about the need for adult day care.

Competitor Analysis : Identify the number and type of existing adult day care centers in your desired area. Look at the services they offer, their pricing, and their occupancy levels if available. This will help you gauge the saturation of the market.

Community Surveys : Conduct a community survey. This will give you firsthand information about the demand and need for an adult day care center. The survey can ask questions about potential users’ needs and wants, preferred pricing, and ideal location.

Professional Organizations : Join professional organizations such as the National Adult Day Services Association (NADSA) or the American Association of Caregiving Youth . They often provide research, networking opportunities, and other resources that can help you understand the market.

Healthcare Providers : Connect with local physicians, nurses, social workers, and other healthcare professionals who work with the elderly or disabled adults. They can provide insights into the potential need for such services in your area.

Area Agencies on Aging (AAA) : Reach out to your local AAA. They can provide useful data on the aging population in your area, as well as any existing services that cater to this demographic.

Online Research : Use online tools like Google Trends to analyze the search volume for terms related to adult day care in your area. This can give you an idea of how many people are actively looking for such services.

Real Estate Agents : Local real estate agents may have insights into areas with a higher concentration of senior citizens, which could indicate a potential market for your services.

Remember, market research is only the first step. It’s also important to develop a detailed business plan, secure necessary licenses and certifications, and build a strong team.

Step 2:  Write a Business Plan

After coming up with the idea, the next step in starting your business should be to write a business plan. A business plan is useful because it forces you to explain the types of services that will be offered and to think through all aspects of your operations, including staffing, licensing, marketing, and facility needs. In addition, if you are looking for funding, lenders and investors typically require you to have a business plan.

Related: How to write a business plan

Step 3: Search for a Location

Now that we have a good idea that a market exists and the business plan is underway, it’s time to find a suitable adult day care facility.

Adult day cares need very specific types of spaces, and finding or modifying an appropriate space can take both time and money. Handicap accessibility, multiple bathrooms, and the presence of a kitchen space are all necessary. The facility needs to be large enough to accommodate the number of clients you hope to serve, with room for different activities and services. A location that is already compliant with the Americans with Disabilities Act (ADA) can save you a lot of time and money in renovations.

Also, it’s important to verify your finalize is zoned right. Not all areas are zoned for adult day care businesses, so before committing to a location, ensure it is zoned appropriately and understand any restrictions.

It’s also important for the perceived safety of the clients to choose an area that’s safe and quiet, away from heavy traffic or other hazards. Factors like walkability, lighting, and general neighborhood safety can be important when someone is deciding on a facility.

When deciding on your facility, there will be renovation costs to consider. Renovations can significantly add to your start-up costs. If you’re considering a location that requires a lot of renovation, it’s crucial to get an accurate estimate of these costs before making a decision.

Initially, you may do a rough assessment of the property to identify any structural issues, electrical problems, plumbing concerns, etc. Once you are down to the final choice, be sure to have a commercial contractor or a builder with experience in renovating for accessibility and other specific needs of an adult day care center can provide an accurate estimate of renovation costs.

When estimating renovations, remember to factor in the following:

ADA Compliance: If the property isn’t already ADA compliant, modifications may need to be made for accessibility, including ramps, wider doorways, accessible restrooms, etc.

Safety Improvements: You may need to install emergency exits, safety rails, non-slip flooring, fire safety systems, etc.

Space Modifications: You might need to create specific areas like a quiet rest area, activity rooms, dining area, or therapy rooms.

Outdoor Areas: If you plan to have outdoor activities, you may need to factor in landscaping, fencing, and outdoor safety improvements.

Decor and Furnishings: The cost of paint, carpet, furniture, and other decor should also be included in your renovation costs.

Remember, a more expensive location that needs little renovation could end up costing less than a cheaper location that needs extensive work. Always consider the total cost – purchase/lease plus renovations – when comparing potential locations.

Step 4:  Secure Funding

Coming up with a good business idea and having the skills to run it are one thing, but getting the funding to start an adult day care is another. Funding to start an adult day care can be difficult as many start-up expenses go towards remodeling and working capital for wages, which don’t have collateral value. In order to get a loan, the borrower(s) will need to have good credit and be able to personally invest 15-25% towards the total start-up costs.

Some common ways to obtain funding for a business include personal savings, loans from friends or family, bank loans, Small Business Administration (SBA) loan guarantees, and investors.

It’s normally rare to find grants for a business, but there may be federal, state, and private grants available for businesses serving the elderly or disabled. For instance, the Administration for Community Living (ACL) offers grants that might be applicable. In some cases, setting up your adult day care as a nonprofit organization may open up additional funding opportunities, including more grants and donations.

Related:  Finding the money to start a business

Step 5: Register for Business Licenses and Permits

The next step in starting your adult day care business is to make sure it’s properly registered and legal to operate. It’s important to note, however, that the exact process can vary from state to state, so you’ll need to check the specific requirements for your location. Here’s a general guide to the key registrations:

Form a Business Structure: The first thing you’ll need to decide is what business structure is best for your business. This could be a sole proprietorship, a partnership, a limited liability company (LLC), or a corporation. Each of these structures has different implications for liability, taxes, and administrative complexity. Many small business owners opt for an LLC because it provides personal liability protection and has fewer administrative requirements than a corporation.

Related: Comparison of business structures

Register Your Business Name: After registering the business structure, you may need to register your business name. This process will vary depending on what business structure you pick. Sole proprietors and partnerships will often be required to register a “Doing Business As” (DBA), while corporations and LLCs register with the state.

Related: Tips and ideas for naming an adult day care

During this time, it’s also a good idea to check if the name you want is available as a web domain, even if you’re not ready to set up a website yet.

Related: Finding a domain name for your business

Obtain Business Licenses and Permits: Because there isn’t an official federal definition of what adult day care consists of, different states regulate this industry differently. Some states have no licensure, while others have licensure and certification requirements. Some states also require a day care have a certain number of caretakers for every day care participant; 1:6 and 1:8 ratios are common requirements.

To start researching requirements in your state, check with your state’s Department of Human Services to learn about the specific state requirements. The U.S. Department of Health and Human Services has compiled a helpful document entitled  Regulatory Review of Adult Day Services . In general, you’ll typically need to pass health and safety inspections, have a certain amount of space per client, and maintain certain staff-client ratios. Staff may also need to pass background checks and have specific training or certifications.

Also, if you plan to provide any health-related services, you may need to comply with additional regulations, such as the Health Insurance Portability and Accountability Act (HIPAA).

In addition, there are general business registrations that an adult day care might need, such as a business license, Employer Identification Number (EIN), and Occupancy Permit, among others.

Related: State guides for business licensing

Step 6:  Acquire the Property

After securing funding and acquiring a location for an adult day care center, the next step to prepare the location for opening:

Renovations and Setup : The facility will need to be renovated and set up to accommodate the specific needs of an adult day care. This might include installing wheelchair ramps and handrails, setting up a kitchen and dining area, creating rest and activity spaces, and ensuring there are ample restroom facilities.

Safety Measures : Safety is paramount in an adult day care setting. All areas of the facility should be free of hazards. This includes securing rugs and carpets to prevent trips and falls, removing any potential choking hazards, and ensuring the facility is well lit. Emergency exits should be clearly marked, and fire extinguishers and first aid kits should be readily accessible.

Regulatory Compliance : Once renovations are complete, the facility will need to pass health and safety inspections. Your local health department or relevant regulatory body will provide you with a list of requirements.

Furnishing : Furnish the facility with comfortable and functional furniture. Ensure there are enough seats, tables, and rest areas for all clients.

Equipment : Depending on the services you offer, you may need to acquire certain equipment. This could include medical equipment, kitchen appliances, entertainment devices, etc.

Signage : Install clear signage, both inside and outside the facility. This can help make the environment more navigable and welcoming for your clients and their families.

Step 7:  Get your Marketing Plan in Place

Marketing an adult day care business effectively requires a diverse and multi-pronged approach that emphasizes the unique value proposition of your services while reaching out directly to your target audience.

To start, establish a strong online presence through a professional website that clearly communicates the services you offer, your qualifications, and your commitment to caring for your clients. Including testimonials and success stories can greatly enhance your credibility.

Also, utilize social media platforms to share useful content, interact with your community, and highlight positive aspects of your day care. Platforms like Facebook are particularly effective due to the demographic they cater to.

Next, consider traditional marketing strategies like print and local media advertisements, brochures, and flyers. Host open houses and community events at your facility to allow potential clients and their families to experience your services firsthand.

Partnerships are also vital. Collaborate with local hospitals, clinics, senior centers, churches, and community organizations that can refer potential clients to your center.

Last, remember the power of word-of-mouth marketing. Provide excellent service and encourage satisfied clients and their families to recommend your facility to others. Offering a referral program can incentivize this process.

There’s still a lot of confusion and lack of awareness around adult day center availability and benefits, so business owners need to be prepared to market the business and educate local medical service providers, assisted living centers, senior centers, and family caregivers. While adult day cares are gaining in popularity, they’re still somewhat limited in their availability. While this means that businesses will need to work harder to establish themselves, it also works as an advantage. A new adult day care could be the first in the area, establishing itself as a reputable, quality facility before others develop in the area.

Each of these strategies can contribute significantly to building your client base and positioning your adult day care center as a trusted and respected resource within your community.

Related:  Low-cost ideas to market a new business

Step 8: Hire & Train Employees

Hiring the right staff is crucial for the success of an adult day care business, as they play a significant role in ensuring the health, safety, and overall well-being of the clients. They’re also the ones who create a warm and nurturing environment, making the facility a ‘home away from home’ for many adults.

Your team will likely be composed of various roles, including adult day care directors, nurses or nursing assistants, program coordinators, activity leaders, and administrative staff.

The salary of your staff will depend on their role, experience, and location. On average, adult day care directors may earn between $40,000 and $60,000 per year, while registered nurses can earn from $50,000 to $80,000 annually. Nursing assistants may earn around $20,000 to $30,000 annually. Activity leaders and administrative staff may also fall within a similar range, depending on their responsibilities and experience. Please note these are broad averages and actual salaries can vary.

When hiring for an adult day care center, consider these specific tips:

Skills and Qualifications : Different roles require different qualifications. For example, any medical staff should have appropriate licensure, while activity leaders should ideally have experience in recreation or social work. Ensure all employees meet the state’s training requirements for their role.

Experience in Elder Care : Experience working with seniors or disabled adults is crucial, as this population has unique needs and challenges.

Background Checks : Given the vulnerable population you’re serving, thorough background checks are essential to ensure the safety and trustworthiness of your staff.

Personality Traits : Look for individuals who are patient, empathetic, and have excellent communication skills. Working in an adult day care center can be challenging, and these traits are key to providing high-quality care.

Training : Once you’ve hired your staff, it’s important to provide them with thorough training. This should cover your policies and procedures, emergency protocols, client handling, and any specific care techniques they’ll need to know.

Continuing Education : Encourage and facilitate continuing education for your staff. This could be through workshops, courses, or attending relevant conferences. Keeping up to date with the latest best practices in adult care is crucial for providing the best possible care.

Remember, your staff is the face of your adult day care business, and their skills and demeanor will significantly impact your reputation and the quality of care you provide.

Related:  Hiring your first employee

Step 9: Prepare to Launch

Starting an adult day care business is a fulfilling venture that requires thorough preparation and attention to detail. Beyond all the previously discussed steps, there are a few other critical aspects you must consider to ensure smooth operations and financial management.

Insurance : Insurance is essential in this business. You’ll need to secure general liability insurance, worker’s compensation, and property insurance at the least. Consider professional liability insurance too, especially if your center will be providing medical or therapeutic services.

Bookkeeping : Proper bookkeeping is vital for financial management and tax purposes. You can use software like Wave Accounting (FREE) or Quickbooks , or hire a professional bookkeeper or accountant. Keep track of all income and expenses to understand your financial health and simplify tax filing.

Related:  Setting up the accounting for your business

Bank account and credit cards: Open a business bank account to separate your personal and business finances. This makes bookkeeping easier and can protect your personal assets. Also, consider getting a business credit card to help manage expenses and potentially earn rewards.

Payment processing : You’ll need a reliable way to accept payments. Many businesses today accept credit cards, which require a merchant services account. Companies like Square or Stripe make it relatively simple to accept card payments, even from mobile devices.

Management software: To keep up with patient care and industry regulations, using adult day care software can help with the management of your center.

Policies and procedures: Draft clear policies and procedures for all aspects of your business, from client intake to handling medical emergencies. This ensures consistency and can protect you legally.

Network: Building relationships with other businesses, community organizations, and healthcare providers can help increase your referrals and make it easier to coordinate care for your clients.

While these are some general guidelines, the needs of every adult day care center will be different based on factors like location, size, and the specific services provided. Therefore, it’s always a good idea to consult with professionals in the field, like a business advisor or lawyer, to ensure all bases are covered. Starting an adult day care business is a significant undertaking, but with careful planning and a commitment to providing quality care, it can be a deeply rewarding endeavor.

Adult Day Care Startup FAQs

How much does it cost to start an adult day care.

Starting an adult day care business requires a significant initial investment. However, the exact cost can vary significantly depending on the size of the center, its location, the range of services provided, and other factors. Here are some of the primary costs you’ll need to consider:

Property Acquisition/Lease : Whether you buy or lease a property, this will likely be one of your largest expenses. The cost can vary greatly depending on your location and the size and condition of the property.

Renovations and Setup : The property will need to be renovated and furnished to serve as an adult day care center. This could include installing ramps and handrails, setting up a kitchen and dining area, creating rest and activity spaces, and ensuring there are ample restroom facilities. The cost of renovations will depend on the current state of the property and the specific modifications needed.

Equipment : You’ll need to purchase various equipment, including medical equipment (if providing health-related services), kitchen appliances, furniture, office equipment, etc.

Insurance : The cost of insurance can vary greatly, but expect to pay several thousand dollars per year for comprehensive coverage. This includes general liability insurance, property insurance, workers’ compensation, and potentially professional liability insurance. The cost will depend on factors like the size of your center, the number of employees, and the types of services provided.

Licenses and Permits : The cost of obtaining the necessary licenses and permits can vary depending on your location, but could be in the range of several hundred to several thousand dollars.

Staff Salaries : You’ll need to pay your staff competitive wages to attract and retain quality employees. The total cost will depend on the number of employees and their respective roles.

Marketing and Advertising : Budget for marketing and advertising expenses to attract clients to your new center. This could include costs for website development, brochures, local advertising, and more.

Operating Expenses : Don’t forget to budget for recurring expenses like utilities, food and supplies for clients, maintenance, etc. It’s generally recommended to keep three to six months of operating expenses on hand as a buffer.

Given the variables involved, it’s difficult to provide an exact estimate without specific details. However, you could expect the start-up costs for an adult day care business to be in the range of $100,000 to $500,000 or even more, especially if purchasing a property. It’s essential to create a detailed business plan with a comprehensive budget to understand your funding needs and ensure the financial viability of your venture.

How much can an adult day care owner make?

The profitability of an adult day care business can vary widely based on factors such as the size of the facility, the number of clients, the fees charged, the services offered, and the operational costs. Generally, the revenue of an adult day care center is calculated by multiplying the number of clients by the daily rate and the number of days the center operates per year.

According to Genworth Financial’s most recent Cost of Care Survey,  adult day health care costs  an average of $72 per day. Most days range between 8 and 10 hours of care. So, for this example, let’s say an adult day care center charges an average daily fee of $70 per client and has an average daily attendance of 20 clients. If the center operates 5 days a week for 50 weeks a year (allowing for holidays), the annual gross revenue would be:

$70 (daily rate) * 20 (clients) * 250 (days) = $350,000.

From this gross revenue, you’ll need to subtract your operational costs, including staff salaries, rent or mortgage payments, utilities, insurance, food and supplies, marketing, maintenance, and more. If your total operating costs are $250,000, for instance, your net income before taxes would be:

$350,000 (gross revenue) – $250,000 (operating costs) = $100,000 .

However, these numbers are purely hypothetical and actual earnings can vary significantly. Factors like local market conditions, the reputation of the center, and the quality of care provided can greatly influence profitability. Therefore, it’s critical for potential business owners to create a detailed business plan and financial forecast before starting an adult day care center.

Another profit generator for your facility can be through hosting events while the facility is closed. If you aren’t open on the weekends, consider renting out your space to be used by participant families for baby showers, birthday parties, holiday gatherings, etc

What skills are needed to run an adult day care?

Starting and running an adult day care doesn’t require a business degree, but certain skills and experiences can increase the chances of success.

Caregiving experience.  Experience in caring for adults with mental or physical conditions is highly valuable in this industry. A day care owner who has this caregiving experience will have a better understanding of the challenges and nuances that come with this type of business.

Medical knowledge.  A day care owner doesn’t necessarily need a medical degree, but experience working in or knowledge of the medical industry will be helpful.

Management experience.  Experience in hiring, training, and managing staff is important in this industry since any day care will need multiple employees.

Interpersonal skills.  Strong customer service and interpersonal skills are a must, and they’ll allow a business owner to establish relationships with both clients and their families.

Attention to detail.  Small details can make big differences in this industry regarding caregiving, scheduling, monitoring clients’ health, and more. A business owner needs to be focused on details to be successful.

Marketing skills.  While adult day cares are growing in popularity, many people are still unaware that they exist and need to be informed of their benefits. Marketing will be an ongoing activity, so a business owner will need to be involved in marketing efforts.

What is the NAICS code for an adult day care?

The NAICS code for an adult day care is 624120.

The NAICS code (North American Industry Classification System) is a federal system to classify different types of businesses for the collection and reporting of statistical data.

Related: What is a NAICS code?

Resources: Aging Life Care Association American Health Care Association National Adult Day Services Association  (NADSA)

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Senior Daycare Business Plan

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A senior daycare business is a wonderful choice where you can make a profit while benefiting society. It is vital to keep in mind that beginning and operating a senior daycare business takes a sizeable financial commitment, compliance with regulations, and the hiring of experienced employees.

Before launching a senior daycare business, it is advised to do extensive research and create a complete business plan to determine its viability.

Need help writing a business plan for your senior daycare business? You’re at the right place. Our senior daycare business plan template will help you get started.

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Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write a Senior Daycare Business Plan?

Writing a senior daycare business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

  • This section may include the name of your senior daycare business, its location, when it was founded, etc.

Market opportunity:

Product and services:.

  • For instance, you may include services like nutritious food, personal care, physical exercise, health monitoring, etc.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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senior day care center business plan

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

  • Adult daycare centers
  • Memory daycare centers
  • Medical daycare centers
  • Social daycare centers
  • Describe the legal structure of your senior daycare business, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

  • Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

  • For instance, elderly people will be the target area and the target market.

Market size and growth potential:

Competitive analysis:, market trends:.

  • For instance, the use of telemedicine for remote consultations and health monitoring devices is increasing to improve services.

Regulatory environment:

Here are a few tips for writing the market analysis section of your senior daycare business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Describe the services you will be provided to seniors. You may offer social activities like:

  • Medication administration, and
  • Medical oversight
  • Personal care services

Health monitoring:

Additional services:.

In short, this section of your senior daycare plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

Pricing strategy:, marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your senior daycare business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your senior daycare business. Be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your senior daycare business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

  • It should include, key executives, & senior management including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

  • So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your senior daycare services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

  • This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your senior daycare business plan should only include relevant and important information supporting your plan’s main content.

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This sample senior daycare business plan will provide an idea for writing a successful senior daycare plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our senior daycare business plan pdf .

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Frequently asked questions, why do you need a senior daycare business plan.

A business plan is an essential tool for anyone looking to start or run a successful senior daycare business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your senior daycare company.

How to get funding for your senior daycare business?

There are several ways to get funding for your senior daycare business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your senior daycare business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your senior daycare business plan and outline your vision as you have in your mind.

What is the easiest way to write your senior daycare business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any senior daycare business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

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How To Start An Adult Day Care Business

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senior day care center business plan

Let’s be very clear about something: an adult day care business is not something you should go into lightly.

There are regulations and strict guidelines involved, and people’s lives are in your hands.

So, if you’re just looking to make a quick buck, stop reading right now. This is not the business for you.

However, if you have a passion for helping people and want to do some good in the world (while earning some extra income), this may be exactly the kind of business you want to explore.

The cost of a full-time care facility can be way too expensive for a lot of families – even if Medicare kicks in for part of the bill. Other families just aren’t ready to commit their parents and grandparents into an institutional living situation.

Instead, they make the commitment to care for them in their own homes for as long as possible. Regardless, the families still need time to go to work, run errands, go to school and have an occasional day off to recharge from the constant demands of 24/7 care giving.

This is where an adult day care can really help. By committing to take the highest possible quality care for these loved ones, an adult day care gives families the time and freedom they need to continue to live their lives and continue to earn an income.

The truth is that so many of these facilities have waiting lists because there is such a strong demand for adult day care services. If you enjoy helping others, keep reading and we’ll cover everything you need to know to start an adult day care service of your own.

Step 1: Learn How an Adult Day Care Business Works

senior day care center business plan

Before you even consider letting families entrust their loved ones to you, you must understand how this business works.

And the best way to do that is to be trained and gain experience by working at an existing adult day care facility.

Yes, you can learn all about medical conditions and regulations through books and videos. But until you hold an elderly woman’s hand as she walks down the hall, or listen to the memories of a WWII veteran as he tells you about how he first met his wife, until you actually form a relationship with these people, then understand what it is to operate an adult day care service.

And honestly, these facilities always need help. So even if it’s only as a volunteer, go and help out.  They’d be glad to take you in. Talk to the day care attendees. Ask them what they like and dislike about being at an adult day care facility. Talk to the staff. Ask them what they like and dislike about working there.

That’s called market research. You’re learning how to improve your future service by getting real, practical answers from your target demographic for both future clients and future employees.

Once you’ve seen how the day to day care of the business works, how the hiring, scheduling, and ordering of supplies works, how the storage and distribution of medicine works, how the maintenance and upkeep of the facility works, then you’re ready to dig into the legal requirements of how to start an adult day care.

Click here to find your state’s adult day services regulations and requirements .

You can also look for training and workshops in your area by checking with the National Adult Day Services Association’s list of strategic partners.

Step 2: Create a Plan

senior day care center business plan

Why does an adult day care business fail?

Simply put, for the same reason as many other businesses – it’s the lack of a plan.

An adult day care business are not a simple operation.

By now, you should have completed all your research on legal requirements and on the day-to-day operations of an adult day care business.

There is a lot of care, time, effort, and resources that go into this industry. The purpose of creating a business plan is so you have a roadmap to follow. When the time for action and decisions comes, you don’t have to pause to consider your choice. You already know it. You thought it out well in advance and made your decision long ago. Now, you simply follow your business plan and execute.

Consider your costs, your audience, your marketing, your hiring, your location, an in-depth market needs analysis, and many other things when creating your business plan. The goal here is to get your mind focused on your business so that you can answer any and all questions regarding what comes next.

If you’re not sure where to start, Startup Jungle can help you create an expertly organized and professional business plan for your adult day care business.

Just email [email protected], and they’ll give you the help you need.

Step 3: Discover Earning Potential

senior day care center business plan

How much do adult caregivers make?

Well, that depends on the position.

Assistants range from $9.55 to $22.85 per hour depending on experience and tenure. That comes out to about $19,000 to $48,000 a year.

A manager’s salary can run from $9.74 to $25.87 an hour, or $21,000 to $48,000 a year.

And a  healthcare administrator salary can range between $25,016 – $70,973 a year.

As for an adult day care facility, AdultDaycare.org reports that the national average for adult day care charges is about $1500 per month. This is a deal compared to full-time care in a skilled nursing home, which averages  $6700 a month, or an assisted living facility, which averages  $3600 a month.

For occasional care, state averages range from $36 to $122 a day depending on the level of care required.

To really figure out your earnings potential, you must first examine all costs and then subtract them from what your rates will be multiplied by how many clients you expect to provide care to.

The National Adult Day Services Association reports that the number of adult day care services has risen by nearly 25 percent since 2010, continuing a previous growth trend in the industry. As of 2014, they counted 5,685 adult day care programs in the United States.

The baby boomer population is one of the largest age groups in the country, and they’re reaching the age where many of them are beginning to need adult day care services for needs such as Alzheimer’s, dementia, and other age-related conditions that necessitate full-time care to ensure their safety.

There’s a growing need for adult day care services, meaning your earnings potential can only go up.

Step 4: Set a Budget

senior day care center business plan

How much does it cost to open an adult day care business?

It’s really tough to nail down exact numbers for the startup of an adult day care, but it’s not cheap.

A lot of it depends on the scope of your operation.

Do you plan to build or remodel an existing stand-alone facility for a lot of residents? Or does a small home setting sound more appealing to you?

If you’re planning on a facility, at minimum, that can be hundreds of thousands of dollars to start. Then you have to fit the structure with ramps, wheelchair- and senior-friendly bathing facilities, adjustable beds, security measures, and adequate kitchen and dining facilities.

You have to pass a health inspection, as well as getting properly licensed both as a facility and a healthcare administrator, and hiring the medical and social service personnel to make sure your visitors receive excellent quality medical care while in your care.

In addition, you need to purchase lift assist and toileting assist devices and liability insurance, as well as providing refrigeration and secure storage for medications and training for staff in med passing, first aid, CPR, lifting, transporting and hygiene.

That doesn’t even include aesthetic measures to make your place comfortable and welcoming for residents and their families, and providing entertainment and stimulation during their stay.

Depending on the needs of your clients and the size of your operation, a startup could easily run up to half a million dollars or more.

Again, that’s the bad news.

The good news is that there are tons of grants out there to start an adult day care center.

Some grants you can explore:

  • Social Services Block Grant
  • Administration on Aging Grants
  • Robert Wood Johnson Foundation Grants
  • Department of Veterans Affairs Grants

Because starting an adult day care business is expensive, it’s important to keep costs down to save money where you can without cutting corners or sacrificing quality of care.

Some tips to keep costs down include:

  • Monitor utilities
  • Staff accordingly (labor is always your #1 cost)
  • Properly order supplies
  • Budget food properly so you aren’t wasting food by tossing out leftovers
  • Invest in re-washable and reusable rags instead of paper towels to clean messes

Examine every single cost, and be as detailed as possible in planning out your budget. The more successful you are in creating a budget, the more efficiently your business will fun.

Step 5: Decide Which Services to Offer

senior day care center business plan

Adult day services are so important because they can delay or even prevent a family from having to institutionalize a loved one in a skilled nursing home.

However, different facilities can offer different specialties.

For example, your facility may choose to specialize in clients with Alzheimer’s, or those with physical disabilities who may be wheelchair bound.

Your specializations can influence your facility.

If your day care focuses on those with wheelchairs, you may want to lower the height of all the counters, shelves, and tables in your facility to make everything in the building more accessible and comfortable to your clients. If you go with Alzheimer’s patients, then you may want to install doors which require a code to open and automatically close and lock so that patients can not simply wander off.

Perhaps, you can focus on a full daily calendar with entertainment for all your attendees. A high quality experience at your facility is sure to earn referrals and new customers. Or maybe yoga for seniors?

One service that you may want to offer is patient pickup/drop off. This requires an additional expense of a modified van to allow wheelchair access, as well as the cost of a driver and additional insurance. But such a service would almost guarantee customer loyalty and referrals.

By focusing on which services you offer or specialize in, you increase customer satisfaction in those areas and build a strong reputation for your service as an authority in the field.

Figure out what you can do better than anyone else, and focus on that. Maybe it’s you, maybe it’s your service, maybe it’s your experience. Figure it out, write it down, and make it your facility’s centerpiece, literally and figuratively.

Step 6: Decide on a Location

Where should you open an adult day care business?

That all depends on who your clients are.

Because you’re dealing with the elderly, you want a location which will be gentle to their bodies, so you’ll want to avoid areas that require a lot of walking or stairs.

All your decisions should cater to your clients. And because your clients’ bodies are not as strong as they once were, make it a point to locate your facility next to their homes. That doesn’t mean set up shop next door to your grandmother, but it does mean do some research on where there are aging baby boomer populations, and set up your adult day care service within those areas.

By making your location easy to get to from their homes, you are removing a major objection from your buyers (the children of the seniors), in that they may say “I don’t have time to get them there every day.”

Things to consider for an adult day care service include:

  • Local, state, and federal regulations – especially the Americans with Disabilities Act
  • Ability to evacuate everyone within easily
  • State of repair of the facility
  • Ease of finding the facility
  • Ease of pickup/dropoff
  • Cost – renting or buying

Running an adult day care service is a lot of work, but by selecting a great location, you make your job a little bit easier.

Step 7: Find Suppliers

senior day care center business plan

What equipment do you need to open an adult day care business?

Once again, the answer to that question depends on your business’s specialization.

Other than a proper facility, there are many things you will need when starting an adult day care service.

Some of these include:

  • Medical equipment and devices
  • Lift-assist equipment
  • Safety gear
  • Entertainment options
  • Therapeutic devices
  • Lift chairs
  • Tables and chairs
  • Commercial kitchen
  • Commercial laundry
  • Bio-hazardous waste disposal
  • Sheets and Blankets

These are the basic needs you’ll have when starting your facility. Make sure to do a thorough inventory of what you need by consulting your local state agency.

Once you know what you need, you need to know where to get your supplies.

A couple options to get you started are:

  • http://www.alimed.com/clinic-hospital-supplies-equipment/
  • http://www.quickmedical.com/medical-supplies.html

Step 8: Promote Your Adult Day Care Business

How do you promote an adult day care service?

This is a tricky question. It’s not as simple as promoting many common everyday businesses. However, the principle is the same – get in front of people who need your service.

For marketing and promotions, take advantage of Google Adwords to be featured in searches. Facebook is another powerful tool. Create a subtle ad directed at men and women over age 45 within a certain distance of your business.

But the most important marketing and promotion for your adult day care service is through networking. There is a strong and engaged support network for seniors. They need to know you exist.

Get involved with local groups such as:

  • Veterans Administration
  • Senior center providers
  • Meals on Wheels programs
  • Head trauma groups
  • State and local provider and consumer agencies, such as AAHSA, NADSA, and NADSA affiliates,
  • Local YMCAs and YWCAs
  • Friends, family members, and other service providers
  • Postal carriers and clergy are excellent networking people since they know so many others

Step 9: Create a Staffing Plan

Who works in an adult day care center?

It’s impossible for you to do everything on your own in this business. So it’s important to have a proper staffing plan.

You must understand how many employees you need, where you will find them, and what certifications they must possess in order to work in your facility.

Different positions will have different specifications. For example, an arts and crafts teacher may have different requirements than whoever oversees medications. When in doubt, always contact your local state agency for requirements and recommendations as to how many employees you need and what roles are required.

Once you’re clear on that, then you have to plan how and where to find them. Reach out to local agencies for suggestions, but hospitals and volunteer centers are a great starting point.

Also, look around at local colleges and universities with medical programs for help. You can find young, eager medical students who can help at a discounted rate for school credit. This is a great way to find qualified help and save money all in one move.

Your business can not survive without help, and to save time and money, you need to have a staffing plan for that help.

Step 10: Decide on a Style/Design

Deciding on a style is so important in the adult day care business because that style can either make customers feel welcome or scare them away.

Businesses which take seniors’ needs into account when designing their facilities are far better equipped to attract them as clients.. You want your facility to be warm and inviting, and make your guests feel at home.

Some suggestions for designing a style that appeals to seniors are:

  • Positive language (remember to take your medicine instead of don’t forget to take your medicine)
  • Big, clear font and text for any writing in the facility
  • Use bright colors
  • Give clear instructions where needed, using numbered lists
  • Avoid slang or acronyms

The best tool at your disposal for figuring out your design is the senior community in your area. Go talk to them and figure out what they like and do not like. After all, who knows what your clients will love better than your potential future clients?

If you need help with designs, visit 99designs . For as little as $99 you will have a collection of designers submitting their work and competing for you to select a winner who will receive your money as a prize.

It’s an inexpensive way to get a large selection of high quality work.

Struggling with what to name your adult day care business? Here are a few ideas:

Step 11: create an accounting plan.

senior day care center business plan

An accounting pan is critical for an adult day care business for several reasons.

As a service for a vulnerable demographic, you’ll be eligible for several grants. But to renew those grants, you’ll have to submit documentation proving your facility is running efficiently. You have to track all expenses down to the penny.

In addition, an accounting plan ensures you know exactly how much money is available for payroll, supplies, marketing, and improving your facility. Plus, you’ll be able to make sure nothing is missing from your facility.

And of course, when tax season rolls around, your business may come under a microscope because of your grants.

Make sure you’re prepared for all of that by having an accounting plan to ensure you stick to your budget.

Some options are:

  • A local accountant

Step 12: Get Into the Adult Day Care Services Community

senior day care center business plan

The adult day care services community is engaged and active. Seniors are vulnerable, and as such need a big support network. Your goal is to be as supportive as possible and learn as much as you can regarding new policies and procedures which can benefit your business and your clients.

And the best way to do that is to be active in the adult day care service community.

Focus on the same organizations mentioned within the marketing and promotions step, including:

Most importantly, make sure you’re a member of the National Adult Day Services Association .

Here’s a great infographic about starting an adult day care business:

The bottom line.

Opening (and running) an adult day care service is a lot of work.

But if you do it right, it’s not only rewarding, it’s a lot of fun.

You get to meet amazing people who’ve lived amazing lives and can teach you so much!

On top of that, you are literally saving lives and helping countless people.

Hopefully, you put this guide to use.

If this was helpful for you and you want to learn more about opening an adult day care business, StartupJungle.com has a 21 point checklist for starting your new business . Make sure you download this if you’re serious about getting started.

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Your guide to starting a successful elderly care business

senior day care center business plan

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As the U.S. population ages, it’s estimated that there will be more older adults than kids by 2035 — and for the first time in U.S. history. With this shift comes a growing need for elderly care businesses that cater to the baby boomer generation, and their families needing the extra support.

This guide explores how to start an elderly care business in your area, covering everything from acquiring start-up capital to marketing your increasingly in-demand services. Follow along to learn how to bring your elderly care business ideas to reality.

Decide on your services

With a range of eldercare business types and needs, start by focusing on what services you’ll offer. While a broad range of services can help engage a larger clientele, it can be beneficial among the competition for an eldercare business to have a specific niche.

Examples of popular elderly care services include:

  • In-home care – Bring services straight to your clients in the comfort of their homes. In-home care can consist of errand running, household chores, or providing specific health services. 
  • Day programs – This is a popular option for those looking for someone to take care of their elderly relatives during work hours. They’re dropped off in the morning and picked up in the evening, creating a convenient schedule for those who need daytime flexibility.
  • Independent-living facilities – These spaces are designed to provide a community for senior citizens to thrive while remaining autonomous. Those in an independent-living facility are generally capable of taking care of themselves, so there’s less of a need to provide medical treatments or care. Many are located near medical service providers should a resident have an emergency.
  • Assisted-living facilities – For elderly people that require some level of regular care, assisted living is a middle option between total independence and around-the-clock care. With personal care staff and basic health services available, assisted living can be a temporary or long-term arrangement.
  • Nursing home – With a team of nurses, aides, and cleaning staff, nursing homes provide constant care to seniors who need it. Social workers, therapists, and a range of professional services may be available on-site or on-call.
  • Specialized elderly care – For those with progressive and degenerative conditions, there are also specialized elderly care options that fit their needs. 

Choosing your services and type of business will depend on your background and experience. As Dr. Zachary Palace , medical director of the New York-based Hebrew Home of Riverview, says, “My first job after fellowship was as a staff geriatrician at the Hebrew Home. It was a great opportunity to implement the skills I had honed in residency and fellowship.”

Create an elderly care business plan

As you build a business that provides care for those in need, make it a sustainable endeavor for you and your clients with the right strategy. A business plan is an essential part of the portfolio you’ll present to banks, investors, and partners when launching or growing your company. Every entrepreneur can benefit from a business plan that helps you turn your vision into action, from mission statement to marketing.  

Your elderly care business plan should include the following details:

  • Business structure – This includes the services you’ll offer and your plans for daily operations. From owners to managers to employees, detail your organizational structure making sure all responsibilities are clearly defined. 
  • Licenses and certification – Elderly care businesses often require specific certifications and licenses to operate in varying state-by-state or even between counties and cities. Elder caregivers often become CSAs (Certified Senior Advisor). Confirm your needs within the area you plan to operate, and include all certifications and operating licenses here.
  • Insurance – Liability is an issue to consider in elderly care, making business insurance important. Potential investors will want to know you and they are covered from financial and legal risk, so include these details.
  • Financial planning – An effective business plan shares both a compelling narrative for your idea and the reality of how you’ll make it successful. Your financial planning section should be well-researched with a realistic timeline for when and how your business will be profitable.

Lock in a location

Whether you’re looking for a headquarters for employees or a space to see and care for clients, your elderly care business may require a brick-and-mortar location. A business plan will help you seek out what you need for this, including funding or partners.

When establishing where you plan to operate, consider factors, like:

  • Community needs – Look into who you’ll be serving and what other elderly care businesses already exist in that community. Ideally, you’re able to offer neighbors a new option that they want and need.
  • Accessibility – From elevators to wheel-chair ramps, it’s imperative that your eldercare facility is fully accessible for those seeking your services. If this requires renovations, factor these costs into your budget before signing your lease.
  • Overhead, maintenance, and miscellaneous costs – Renovations aren’t the only budgetary consideration. Add up the down payment and any deposits, possible maintenance fees, and other unexpected expenses in the first years of operation. 

Hire your staff 

Who you choose to employ in your elderly care business will depend on the specific services you offer. You may require trained medical professionals or only a small crew of diligent support staff.

Whatever your staffing needs, consider the following when you begin the hiring process:

  • Ask for references – Caregiving is a compassionate industry. Be sure you’re hiring those with strong reputations. 
  • Hire locally - tart the hiring process by sharing any job listings on Nextdoor to find talented individuals in your area, quickly and conveniently.

Your team will play a big part in the quality of your services. Ensure the best possible results with an in-depth onboarding process that unites employees around your mission and vision for the company and the care you provide.

Build your marketing strategy

To help your elderly care business take off, design a marketing plan that speaks to your important audiences of local elders, plus their families and adult children. 

While there’s no one-size-fits-all strategy for marketing, start with the following:

  • Build a digital presence - A website and free Business Page on Nextdoor will make you easy to find, learn about, and get in touch with. Your Nextdoor page instantly unlocks a following of verified neighbors looking for services like yours. Keep your online pages up to date, and utilize social media to interact with your community of potential clients.
  • Keep it local – Free posts with your Nextdoor business page let you share updates with neighbors within two miles of your business. Hyperlocal advertising tools help you get an ad live in minutes reaching the ZIP codes you want to grow your business in. You can also visit fellow local businesses to pass out flyers or put up posters on community bulletin boards. 
  • Get recommendations – Word-of-mouth marketing builds trust in your business and reputation. Ask for website testimonials or Nextdoor recommendations from former clients. As you open, make this ask a part of the process so you have a steady stream of positive reviews. 

As Sam McCoy , senior vice president of elder rights at the Direction Home Akron Canton Area Agency on Aging & Disabilities, says, “I am a believer that past performance is the best indicator of future performance.”  

Any marketing efforts you make, lead with messaging that highlights your unique value along with your dedication to quality service as a people-first business that cares about its clients.

Community-first elderly care with Nextdoor

With a business plan, dedication to service, and buzz started in your local area, you’re on your way to building a successful elderly care business. Keep your community in mind with Nextdoor , where neighbors share recommendations, learn about local businesses, and build stronger neighborhood connections. Claim your Business Page today.

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Daycare Business Boss

Aging with Grace: How to Begin Your Own Senior Daycare Center

As our society ages, the demand for high-quality senior care services has never been greater. Senior daycare facilities have arisen as an important resource for caregivers and families looking for supportive environments for their aging loved ones. A senior daycare center is established through several strategic processes that ensure the center’s legality, functionality, and effectiveness in meeting the special needs of seniors.

The most useful steps in establishing a senior daycare center include researching and adhering to local regulations, obtaining essential licenses, identifying your target demographic, securing a suitable location, acquiring funding through loans, grants, or investors, hiring trained staff, and developing specialized programs tailored to seniors’ needs.

In this article, we will look at the entire process of establishing a senior daycare center, highlighting essential phases such as studying local rules and planning customized programs for seniors.

Table of Contents

Researching and Adhering to Local Regulations

Aging with Grace: How to Begin Your Own Senior Daycare Center

A vital pillar at the heart of any senior daycare center is an uncompromising dedication to understanding and adhering to local legislation and compliance standards. Before commencing on the fulfilling road of establishing such a center, aspiring entrepreneurs need to conduct extensive research on the regulatory requirements that govern senior care facilities within their geographic domain.

This sophisticated network of laws includes but is not limited to, safety criteria, zoning ordinances, health and sanitation requirements, and the delicate balance of staffing ratios. These rules, which are frequently mandated by government authorities, have been painstakingly crafted to protect the well-being and interests of the senior population and those tasked with their care. Adherence to such requirements is not only a legal requirement, but also a moral commitment to creating a safe, loving, and quality-conscious atmosphere.

The effort to accept and implement these standards is critical in creating an environment in which elders can thrive physically, cognitively, and emotionally. Entrepreneurs pave the way for the construction of a refuge that fosters a sense of security, empowerment, and dignity for seniors, ultimately expressing the essence of compassionate care, by guaranteeing strict adherence to these principles.

Read more about: Navigating the Costs of Starting a Daycare: Essential Budgeting Tips

Obtaining Essential Licenses

Starting the process of creating a senior daycare center reveals a maze of licenses and permits, which may appear daunting at first. However, this stage is not only necessary; it is the foundation for your center’s validity and trustworthiness. While the process may differ depending on your area, the importance of obtaining licenses for healthcare, commercial operations, and other activities is constant.

These licenses have a dual purpose: they not only validate the legitimacy of your business, but they also establish a deep sense of trust among families who entrust their loved ones to your care. You demonstrate your unshakable dedication to industry standards and laws by obtaining these permissions. It’s a physical reassurance for families looking for a safe and supportive atmosphere for their aging loved ones.

However, navigating this regulatory maze can be difficult and time-consuming. This is where the wisdom of hiring legal professionals or consultants who are well-versed in the complexities of senior care regulations shines. These seasoned specialists have the knowledge to interpret the complicated web of regulations, making certain that every ‘i’ is crossed and every ‘t’ is dotted. Their knowledge speeds the procedure, reducing the possibility of avoidable delays that could jeopardize your center’s timely launch.

Identifying Your Target Demographic

The key to a senior daycare center is built in its ability to connect with a specific sector of the aging population. This requires identifying your center’s target population – whether it’s people with moderate cognitive impairment, those in need of medical attention, or those looking for companionship and participation. This decision has a significant impact not only on the center’s overall strategy but also on its array of programs and services.

Each demographic’s dynamics are distinct, and recognizing these nuances is critical to designing a senior daycare center. By narrowing your focus, you may design your services to perfectly match the wants and interests of your target audience. If you want to appeal to seniors who have cognitive issues, your programs can include memory-enhancing activities and cognitive stimulation exercises. A variety of health-focused services, such as prescription management and health monitoring, may be essential for persons in need of medical care.

It is critical to conduct extensive market research before embarking on this trip armed with knowledge. This includes diving deeply into your chosen demographic’s tastes, needs, and objectives. You can gain essential insights into your center’s programmatic framework by conducting surveys, focus groups, and discussions with gerontology experts.

This thorough research yielded a treasure trove of customized solutions – programs that resonate with your target population, speak to their individual needs, and build a sense of belonging and purpose. Your center becomes a haven for elders seeking resonance and fulfillment, from creating interesting programs that spark social connections to providing cognitive exercises that boost mental agility.

Securing a Suitable Location

Aging with Grace: How to Begin Your Own Senior Daycare Center

The importance of choosing an ideal site for your senior daycare center goes beyond just practicalities; it provides the groundwork for a nurturing and thriving atmosphere. It is critical to ensure that both seniors and their carers have easy access. The location of the center should ideally mix convenience and usefulness, showing a thoughtful balance that takes into account the specific needs of your audience.

One critical factor to consider is the center’s closeness to important amenities. Choosing a site near medical facilities is not only sensible but also reassuring for families entrusting their loved ones to your care. The accessibility to public transportation is also important, making it easier for elders to get to and from the center. This feature not only streamlines logistics but also contributes to inclusivity, guaranteeing that elders from all walks of life can benefit from your services.

The beauty of the core is also influenced by residential districts. By locating your facility in or near such places, you establish yourself as a community hub, establishing a sense of belonging and familiarity. This strategic location can help to form ties with families needing care in their area while also removing geographical hurdles that could otherwise prevent attendance.

Designing a facility that is sensitive to the mobility and safety needs of seniors is critical. This commitment should be reflected in every area, from the layout to the design. Implementing elements like ramps and railings ensures that elders can explore the space with comfort and confidence, while slip-resistant flooring improves their safety.

Read more about: A Step Ahead: How to Begin Your Licensed Daycare Endeavor

Acquiring Funding through Loans, Grants, or Investors

Navigating the financial landscape is an inextricably linked aspect of starting and running a senior daycare center. The financial framework includes a variety of critical components, such as building the physical facility and recruiting a competent team, as well as purchasing necessary equipment and facilitating smooth operations. The scale of these costs emphasizes the importance of comprehensive financial preparation.

Exploring various funding streams becomes critical in this changing market. Entrepreneurs embarking on this road have a plethora of options to select from, each with their own set of advantages. The most common approach is to seek business loans from financial organizations, a strategic move that offers the funds required for facility setup, employee pay, and operational expenses.

Aside from loans, entrepreneurs can make use of grants granted by government agencies or private organizations dedicated to advancing senior care. These awards, which are frequently intended to support projects that enhance the well-being of the elderly, might provide a critical financial boost to the construction and administration of your facility.

Attracting investors who share your vision and objective might be an attractive tactic. Such investors not only provide financial support, but they also frequently bring a wealth of expertise and ideas that can be essential in negotiating the complexities of the senior care market.

A well-structured and precisely produced business strategy serves as the foundation for various financial attempts. This detailed document does more than just act as a plan; it also works as a persuasive tool, defining your vision, outlining your methods, and highlighting the possible returns on investment. This full plan, replete with financial predictions, risk assessment, and market analysis, substantiates the feasibility of your center, increasing its appeal to potential lenders, grant providers, and investors.

Hiring Trained Staff

A vital component of the growth of a senior daycare center is its team of caregivers. These individuals, bursting with compassion, experience, and ability, serve as the foundation for providing great senior care. Their work goes beyond simple tasks; they are tasked with enriching the lives of the elderly in their care.

A strategic strategy is required when commencing the critical work of staffing. Qualifications, experience, and a genuine desire to work with seniors become critical. Seeking personnel who have a thorough awareness of the unique demands and challenges of the aging population guarantees that your facility can provide compassionate and effective care.

The importance of conducting thorough background checks during the employment process cannot be emphasized. Conducting thorough background checks, checking references, and validating relevant credentials serves a dual purpose: it ensures not only the caliber of the caregivers but also the safety and well-being of the elders entrusted to your facility. This diligence demonstrates your unwavering dedication to creating a safe and supportive environment.

However, the hiring procedure is merely the beginning. The field of senior care is ever-changing, with evolving best practices and cutting-edge ideas. As a result, investing in continual training and professional development for your employees becomes an ongoing responsibility. Equipping them with the most recent ideas, techniques, and information enables them to provide care that is consistent with industry standards.

Developing Specialized Programs Tailored to Seniors’ Needs

Aging with Grace: How to Begin Your Own Senior Daycare Center

Designing events that resonate with guests, improving their lives, and promoting a sense of fulfillment, are at the heart of a great senior daycare facility. Seniors come to us with a wide range of life experiences, backgrounds, and particular requirements. This reality emphasizes the importance of personalizing programs to meet their different physical, cognitive, and emotional needs.

The art of designing personalized programs is the foundation of offering holistic treatment. Gentle exercise classes that maintain mobility and vigor promote physical well-being. Memory improvement courses promote cognitive engagement by increasing mental clarity and cognitive agility. Art therapy sessions harness the therapeutic value of art, giving a forum for self-expression and emotional release. Social engagement activities, where elders make relationships that battle loneliness and foster a lively sense of community, are also important.

Collaboration with healthcare providers and gerontology experts is critical to ensuring the efficacy and relevance of these initiatives. This partnership enriches programs with the knowledge of persons who are well-versed in the complexities of elder well-being. Gerontology experts’ insights aid in navigating the subtleties of age-related difficulties, while healthcare professionals provide a clinical viewpoint that improves safety and appropriateness.

Read more about: Navigating Senior Daycare Market Pricing: Factors to Consider and Cost Analysis

Frequently Asked Questions

Aging with Grace: How to Begin Your Own Senior Daycare Center

What are the most important requirements to consider when establishing a senior daycare center?

A vital step in establishing a senior daycare center is researching and conforming to local regulations. Safety standards, zoning rules, health and sanitation requirements, and workforce ratios are all examples of regulations. It is critical to ensure compliance with these standards to maintain a safe and legally compliant environment for elders. Using legal specialists or consultants who specialize in senior care rules can help you navigate this complex landscape.

What steps should I take to secure funding for my senior daycare center?

Obtaining finance is a critical component of starting a senior daycare center. Traditional company loans, grants from government or private groups supporting senior care projects, and attracting investors who share your vision are all choices to consider. To get finance, you must create a detailed business plan that details your center’s financial projections, operational methods, and possible returns on investment. Having a strong understanding of the market, a good operational plan, and a well-defined path to sustainability will help you acquire investment.

What efforts can I take to guarantee that the programming at my senior daycare center properly meets the requirements of seniors?

Creating specific programs targeted to the requirements of elders is critical to the growth of your daycare center. Begin by conducting extensive market research to learn about the tastes and needs of your target group. Design a variety of activities that cater to physical, cognitive, and emotional well-being in collaboration with healthcare professionals, gerontology experts, and even potential participants. Exercise programs, art therapy, memory development seminars, and social interaction events are examples of such activities. Gather feedback from participants and caregivers regularly to improve and adapt your programs to better meet the changing requirements of elders.

To learn more on how to start your own daycare checkout my startup documents here.

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senior day care center business plan

Meet Shawn Chun: Entrepreneur and Childcare Business Fan.

I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online daycare business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a childcare business owner, I see myself. I know how hard the struggle is to retain clients, find good employees and keep the business growing all while trying to stay competitive.

That’s why I created Daycare Business Boss: I want to help childcare business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.

senior day care center business plan

Sample Elderly (Adult Daycare) Center Business Plan

Senior day care center business plan pdf sample.

The adult daycare business is one of the many easy businesses one could start without much financial difficulty. If you are naturally drawn to helping people, this may be a very good business to start.

This is one of the elderly care businesses, whose awareness has grown increasingly over the years.

If you are already set towards starting your own adult daycare business, then this article will be very useful as it contains an adult daycare business plan sample that can help you write your own business plan.

STARTING A GROUP HOME – PLANNING GUIDE

Here is a sample business plan for starting a senior home care business.

BUSINESS NAME:  Maximum Care Provision.

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure

Target Market

  • Sales and Marketing Strategy
  • Financial Plan

Sales Forecast

Maximum Care Provision is an adult daycare business that will be situated in New Jersey, United States.

It will be owned by Sharon Dempsey, who will also be the Chairman Executive Officer (CEO). Our focus will be on providing satisfying services to our clients, making sure we show them love and care.

Starting up our adult daycare business in New Jersey will require a total of $150,000 which will be contributed by both the owner and from the owner’s bank.

The owner has resolved to raise a total of $80,000 while the other part will be sourced from the owner’s bank.

Our goal is to become the first choice for residents in New Jersey, United States. We will do well to achieve our goals by making sure of accomplishing our set out objectives.

Maximum Care Provision is an adult daycare business that will be based in New Jersey, United States. We will make sure of making it our best in keeping our adult daycare center really conducive to our clients.

The following are the services which we have to offer to our clients:

  • Giving of care to sick adult clients
  • Assistance in making sure our elderly clients are very comfortable
  • Cleaning of elderly clients in cases where they are very weak and are unable to perform it by themselves

We have a vision for Maximum Care Provision, which is to build a very reputable adult daycare business that satisfies people of all sorts who are our clients.

We have a goal to become the top choice for clients in New Jersey, United States.

Our mission is to make sure to institute an adult daycare business that will fully love and cater to adults, and show our clients quality services that will put smiles on their faces.

It is very reasonable for every business to have a solid foundation upon which it is built. This is particularly true as every successful business is known to have a strong business structure as well.

We will make sure to build our business on a solid foundation. One of such ways is by making sure we hire employees who can comply with our requirements.

Also, they must be people who are very hardworking and who have experience in dealing with people, as regards showing care and love.

The following will make up the positions which will be filled by candidates who qualify through our recruitment process:

  • Chief Executive Officer (CEO)
  • Deputy Director
  • Cashiers / Accountants
  • Administrative Assistant
  • Supervisors

Here are the groups that make up our target market:

  • Businessmen and women
  • Corporate Executives
  • Households and families
  • Sportspeople
  • High-income earners and low-income earners
  • Government officials

Here are the steps we will take in promoting our adult daycare business in New Jersey:

  • We will begin by making sure we introduce our adult daycare business to residents in our location and far and wide using fliers and business brochures.
  • Our greeters will be strategically positioned to welcome our clients as they come in.
  • We will reach out to more clients using our ads on yellow pages.
  • We will make sure we create a partnership with health agencies whose interests are focused on adults.

Financial Plan Startup Capital

We will require $150,000 to start up Maximum Care Provision in New Jersey, United States. This startup capital will be sourced from both the owner, who is also the CEO, and also from the bank.

The owner has resolved to contribute a total of $80,000 while the other $70,000 will be sourced from the owner’s bank. This startup capital will include the first three months’ salary of our employees.

First Fiscal Year $100,000 Second Fiscal Year $220,000 Third Fiscal Year $400,000

Above is a simple adult daycare business plan sample bearing the business name, ‘Maximum Care Provision’.

This business will be particular about providing adequate love and care to its adult clients who need the services.

Maximum Care Provision will be owned by Sharon Dempsey.

SENIOR CARE SERVICE BUSINESS PLAN EXAMPLE

Business Name:  Topson Senior Care Services

TABLE OF CONTENT

  • Business Description
  • Market Analysis
  • Competitive Advantage

EXECUTIVE SUMMARY

A non-medical home care business helps in providing great services to people who need it and it is less technical.

This is a business that has continued to grow and gain popularity not only in the United States but in other parts of the world.

A non-medical home care business basically is a private residence for mostly the elderly, children, and young persons who cannot live with their families due to obvious reasons or those who have disabilities and cannot live alone.

The law states that for a home care business to be established, it must have at least six residents and a trained caregiver who will be present 24 hours a day and 7 days a week.

The residents mustn’t be people who need medical care because it is mainly for elderly people and those with a disability, people who need help in completing daily and simple tasks.

The home care industry is a large one and thrives well in developed countries such as Canada, the United States of America, Germany, the United Kingdom, Australia, Germany, and so on.

BUSINESS DESCRIPTION

Topson Senior Care is a well-licensed and registered home care startup business that is in its initial year of operation.

The business will be located in Duluth, Minnesota, and will provide home care services to residents who want to be taken care of in a facility.

A newly renovated and spacious housing facility has been secured in a good location which is already equipped with the required accommodation facilities.

Topson Senior Care is a business that passionately believes in success and financial excellence.

PRODUCTS AND SERVICES

In everything we do, we will ensure that our residents are satisfied, comfortable, and willing to recommend our business to others.

We are determined to provide excellent services such as:

  • Skilled nursing care
  • Personal hygiene
  • Personal support services such as taking medicines, bathing, etc.
  • Companionship
  • Nursing aide

VISION STATEMENT

Our vision is to become a one-stop home care facility in Minnesota and also to be among the top home care facilities in the United States of America.

MISSION STATEMENT

Our mission is to provide superior and quality services with competence and professionalism to our clients. We also aim to provide a comfortable and safe home for more than 10 residents.

BUSINESS STRUCTURE

In building standard home care, we have decided to employ only those who are qualified to work in the company, those who are professionals, hardworking, customer-centric, honest, and passionate to work in a home care facility.

They will be employed to occupy the following positions:

  • Chief executive officer
  • Trained caregiver
  • Nurse Aides
  • House manager/administrator
  • Rehabilitation counselors
  • Sales manager
  • Night manager
  • Medication management counselors
  • Weekend activity coordinator

MARKET ANALYSIS Market Trends

The industry was even able to grow in a bad economy due to the nature of the business.

The trend in the industry is that home care businesses are now adopting the use of technology in adjusting their services to attract more residents especially educated and knowledgeable residents.

Therefore, in making our business succeed we will be adopting the use of technology and also adapting to new markets.

Like we all know, our target markets are elderly people and those with disabilities.

SALES AND MARKETING STRATEGY

In making the business succeed in the industry, we will ensure that effective marketing and advertising are done.

Also to ensure that the business gets to the top, we have decided to do the following:

  • Offering resident-oriented and home model care than other home care facilities.
  • Being health-conscious and customer-centric at all levels of the business.
  • Making the facility a conspicuous edifice in the city of its location.
  • Being equipped with all the things that will make life comfortable for our residents.

FINANCIAL PLAN

The business has gotten 75% of the startup capital which is $150,000 and the remaining 25% will be gotten as a loan from banks and also from personal savings.

COMPETITIVE ADVANTAGE

We know that the industry is highly competitive and we have decided to stay atop the competition favorably by being devoted to the services we provide to our residents.

We will ensure that the residents are satisfied even beyond their expectations so that recommendations can come easily.

This is a senior care facility owned by Sarah Topson and is located in Duluth, Minnesota.

This business plan can be used as a guide to writing a senior care center business plan sample.

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How to Write a Business Plan for a Daycare: Complete Guide

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  • January 30, 2023

senior day care center business plan

👇 Check all our resources on daycares 👇

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your daycare, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your daycare business plan. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it’s the summary of the different sections included in your business plan.

Why do you need a business plan for your daycare?

The purpose of a business plan is to secure funding through one of the following channels:

  • Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
  • Obtain private investments from investment funds, angel investors, etc.
  • Obtain a public or private grant

How to write an executive summary for your daycare?

The executive summary of your daycare business plan should include the following important information:

Business Overview

Introduce your company (its name, its mission) and the history behind it: why did you decide to create a daycare in your area today? Why you? 

Also, that’s where you should expand on the business: where will the daycare facility be located? How old are the children you target? How many children will you be able to take care of? What are the amenities (classrooms, playground, cafeteria, etc.)? 

Market Overview

Provide here a deep market analysis that backs your decision to open a daycare business in your area today. Why would your business succeed given current market conditions? 

For example, the market analysis should include information like: what are your competitors in the area? What are their characteristics, strengths and weaknesses? Who are your target audience (parents and children)? Is that in line with the demographics in your area?

Management & People

Who is the management team? What is your/their experience in the daycare industry?

Financial plan

What is your expected revenue and profitability for the next 5 years? When do you expect to break-even? Simply include here a chart of your key financials (e.g. Revenue, Gross Profit, Net profit )

Funding Ask

What loan/investment/grant are you seeking? How much do you need? How do you intend to spend the money?

senior day care center business plan

Daycare Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Daycare Business Overview

The business overview section of the daycare business plan summarizes the basics of your facility, including the background information, business model, services, target audience, and legal structure. 

a) History of the Project

When you launch a daycare business, you want it to grow and even become the best in the region if possible. One small element that can catalyze your company’s growth is its history. You don’t have to exaggerate the information here, but try to include useful details that will make your daycare business stand out. 

For a business as sensitive as daycare, trust overrides anything else. So, make sure to include in your business plan your experience and passion for children to demonstrate to investors you are qualified and the right person to successfully run a new daycare facility.

Also, flesh out the history behind the project: why are you starting a daycare now? For example, you may have noticed a lack of child care services for toddlers and infants in the city.

b) Business Model

Next up is the business model. This is the revenue-generating plan that identifies how your business operates. A daycare business model should be succinct and address specific things about the business. 

For instance, is it a commercial daycare facility or a family daycare? Is it an independent facility or a partnership? And should you opt for a daycare franchise? 

Keep in mind that daycare facilities vary by the target age group. So, you can opt for a childcare center, a family daycare, a kindergarten/pre-school, or a nursery school.

senior day care center business plan

c) Daycare Services

It takes a lot to raise a child. So, be clear on the services you want to offer in your newly founded daycare facility. The quality of services will make your business more attractive. But an even bigger factor will be the type of services you provide at the facility.

Indeed, a lot happens inside a daycare facility, from hands-on learning (classrooms, private tuition) to field trips, games and community events. 

d) Pricing Strategy

Age is a key factor when setting the prices of your daycare services. On average, parents across the US pay about $9,400 per year on child care per child. Of course, the actual figure will vary based on a number of factors, but this is a great starting point when getting into the industry. 

An accurate pricing strategy can help you outshine your biggest competitors. However, don’t forget that setting cheaper prices isn’t necessarily the best strategy, just in the same way overpriced services may turn off potential clients. 

e) Target Audience

Daycare centers are so named because they are about a child’s well-being. However, the final decision rests with the parents, who must buy into your idea and long-term vision for the facility. 

For this type of business, you have a definite target market. And all you have to do is ensure your facility is closer to a busy neighborhood with many children. Find out if the families truly need child care services, why they need these services and the children’s average age. 

Finally, make sure your services are aligned with your target audience. For example, you wouldn’t necessarily succeed with a daycare operating 9am – 4pm in an area where parents typically work long hours in the city and need time to commute back to their neighborhood to pick up their kids.

Same goes for pricing: if you offer high-quality expensive daycare services, make sure your daycare is either located close to offices or in an area where affluent parents work or live.

senior day care center business plan

f) Legal Structure

Finally, your business overview section should specify what type of business structure you opt for. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Daycare Market Overview

In the market overview section of your business plan, you must cover 2 important areas:

  • Market trends : how big is the daycare industry in your area? How fast is the market growing? What are the trends fuelling this growth (or decline)?
  • Competition analysis : how many competitors are there? How do they compare vs. your business? How can you differentiate yourself from them?

a) Daycare Market Trends

How big is the daycare industry in the us.

It’s always helpful to base your business decisions on the latest trends in the US market. For instance, the US daycare market had a value of approximately $54.3 billion in 2019 . And it is projected to grow at an annual rate of 3.9% from 2020 through 2027. 

According to reports, the high number of parents occupying full-time and part-time jobs is a major driving force behind the increasing demand for daycare services. No matter how you look at it, these statistics make the daycare business even more lucrative, provided you get all the basics right through your business plan. 

senior day care center business plan

How big is the daycare industry in your region?

After the US, assess the size of the daycare market in your city or area. Focus on the zone where you plan to offer daycare services.

Naturally, you might not be able to get the data for your specific city or region. Instead, you can estimate the size of your market, for more information on how to do it, read our article on how to estimate TAM, SAM and SOM for your startup . To give you an example, let’s assume you plan to operate in an area where there are already 10 competitors:

As we know the US daycare industry is worth $54 billion today, and there are about 230,000 child care centers , therefore the average annual turnover per child care center is around $235,000.

Now, we can safely assume that the daycare industry is worth $23 million in your area (10 centers).

How fast is the daycare industry growing in your region?

Growth is an important metric for assessing the status of the daycare industry in your region. 

Here if you don’t find information online or via your research, you can calculate growth using the total number of competitors in your area. 

For example, assuming there were 8 daycare competitors in the region in 2018, and 10 in 2022, the annual growth rate is 6% per year.

senior day care center business plan

b) Daycare Competitor Analysis

At the very least, your competitor analysis should answer all the questions below:

  • How many daycare businesses are the area where you plan to open yours?
  • What type of daycare businesses are there: home-based vs. center-based home care, early care vs. early education & daycare, etc.
  • What age range do they specialise in?
  • What services do your competitors offer?
  • What amenities do your competitors have (playground, classrooms, etc.)
  • What’s their average price (daily rate / monthly rate)?
  • What is the child / staff ratio of your competitors?

4. Sales & Marketing Strategy

For some existing daycare facilities, marketing isn’t the most important aspect of running the business. But you’ll probably have to implement a few marketing strategies at the beginning to attract the first families , especially if you’re starting a new daycare facility.

a) Daycare Market Channels

A daycare business doesn’t have diverse marketing channels like retail stores or other businesses. So, this may limit your options when it comes to new marketing channels. 

Apart from word of mouth, other marketing channels include;

  • Social media
  • Online listing (Google business, Facebook business page)
  • Word-of-mouth

senior day care center business plan

b) What are Your Unique Selling Points (USPs)? 

Daycare facilities offer pretty much the same services, and it’s not easy to stand out from the competition. However, a few factors can be useful when evaluating your opportunities in a competitive market, including:

  • Target age group : You may cover a unique age group as opposed to your competitors
  • Opening hours : you may offer longer opening hours to accommodate for different parents’ jobs and availabilities
  • Price : Your services may be cheaper than your competitors
  • Quality & amenities : Quality services and extra amenities (outdoor playground, etc.) will make your daycare facility more attractive vs. competitors
  • Services : Your services may go beyond the standard hands-on learning and kid games 

5. Management & People

The 5th section of your daycare business plan should be about people. It should include 2 main elements:

  • The management team and their experience / track record
  • The organizational structure: what are the different teams and who reports to whom?

a) Management

Here you should list all the management roles in your company.

Of course, the amount of details you need to include here varies depending on the size of your company. For example, a small daycare business run by 1 or 2 persons doesn’t need the same level of detail vs. a large center with 50 children or more.

If you plan on running your business independently, you may write a short paragraph explaining who are the co-founders and/or senior managers (if there are any in addition to yourself). It’s important to highlight their experience in the industry and previous relevant professional experiences.

b) Organizational structure

No matter how many leadership roles there are, you should now explain how you intend to run the company from a management standpoint.

What are the different teams (management, childcare staff, cooking staff, human resources, finance, etc.)?

Note that you should include these details even if you haven’t hired anyone yet. It will show lenders and investors that you have a solid hiring and management plan to run the business successfully.

A great addition here is to add an organizational chart that list all the roles, from Directors to managers, key supervisory roles and employees. Make sure to highlight with reporting lines who manages/supervises whom.

senior day care center business plan

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your daycare is an attractive investment.

There should be 3 sections to your financial plan section:

  • Your historical financials (only if you already operate the business and have financial accounts to show)
  • The startup costs of your project (if you plan to start a new daycare facility, or add capacity to an existing daycare center, renovate your facilities, etc.)
  • The 5-year financial projections

a) Historical Financials (optional)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

b) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project.

For a daycare, startup costs are all the expenses you incur before you open the space to your customers. These expenses typically include: renovation costs, equipment and furniture, etc.

The startup costs for opening a child care center depend on various factors such as the location and size of your daycare facilities, the capacity (the number of children you plan to have), the quality of the amenities, etc. 

We’ve identified that it costs anywhere between $130,000 to $490,000 to start a daycare business with 50 children . See below the cost estimates.

Note that these costs are for illustrative purposes and depend on several factors which might not fully apply to you. Let’s first start below with startup costs. 

c) Financial Projections

In addition to startup costs, you will now need to build a solid daycare financial model over 5 years.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

  • How much revenue do you expect to generate over the next 5 years?
  • When do you expect to break even?
  • How much cash will you burn until you get there?
  • What’s the impact of a change in pricing (say 10%) on your margins?
  • What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

  • The number of children over time ;
  • Your expected revenue ;
  • Operating costs to run the business ;
  • Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of members as a small change in these assumptions will have a big impact on your revenues.

When it comes to the costs, consider both startup and operating costs. For more information, read our complete guide here .

senior day care center business plan

7. Funding Ask

This is the last section of the business plan of your daycare center. Now that we have explained what type of daycare services your company would offer, at what price, your marketing strategy, management and people, this section must now answer the following questions:

  • How much funding do you need?
  • What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
  • How long will this funding last?
  • Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

Use of Funds

Any business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment to buy the real estate and do the renovations? Or will it cover the cost of the salaries of your childcare staff and other employees the first few months?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our daycare financial model template , you won’t have any issues answering these questions.

For the use of funds, we recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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Adult Day Care Center Business Plan and SWOT Analysis

Adult Day Care Center Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Adult Day Care Center Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start an Adult Day Care Center business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready!
  • Complete Industry Research
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Senior citizens require some assistance during the day. These businesses have become popular with families that can afford to have their older ones close to them, but he supervision during the day. Additionally, adult day care centers have become popular as provides a social outlet for older adults to be with each other during the course of a day. These businesses do have moderate barriers to entry given the size of the facilities needed to provide the services. The general startup costs for new date adult daycare center generally range anywhere from $200,000-$1 million depending on the scope and scale of the facility. These the higher end of the development costs usually relate to acquiring real estate to provide these services to the general public. These businesses have experienced a surge of popularity over the past 15 years as more people from the baby boom generation reach their senior years.

Financial institutions, banks, lenders, and private investors are all very willing to provide the necessary startup capital for an adult daycare center. The highly predictable streams of high-margin revenue make this an attractive small business investment. Of course, any entrepreneur looking to enter this field is going to need to have a properly developed business plan. Within this document, a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratio page should be developed in order to showcase to potential investor or lender that the adult daycare center can be economically viable at all times. In addition to the properly developed financial model and expansive discussion regarding the population base, population density, percentage of families caring for an older person, median household income, median family income, and competitor information should also be included in the business plan. A specific focus within the this document should be on how the adult daycare center will generate referrals among healthcare professionals and assisted-living facilities.

Once the business plan is done, it is time to develop the adult daycare center marketing plan. This document should focus heavily – again – on how referrals will be developed with physicians, nursing homes, assisted living facilities, and in-home healthcare agencies. Beyond referrals, it is imperative that a adult daycare center also maintain an expansive website that showcases the facilities, staff biographies, hours of operation, preliminary pricing information, hours of operation, and other relevant information so that caregivers can make an appropriate decision as to whether to provide the services for elderly people that they care for on an ongoing basis. A presence on social media is also important as many people that care for older parents and family members will frequently discuss these topics online. As such, maintaining pages on Facebook, Twitter, Google plus, and other relevant websites is important in order to be to reach as many people as possible.

An adult daycare center SWOT analysis should also be developed in order to determine the strengths, weaknesses, opportunities, and threats that are commonly associated with these types of businesses. As it relates the strengths, adult daycare center is generally immune from negative changes in the economy given that people that care for older individuals are going to need the services on a regular basis. For weaknesses, outside of any competitive issue there really no major weaknesses that impact the way that an adult daycare center has to conduct business. However, the operating and staffing costs are generally pretty high. For opportunities, many owner operators of adult daycare centers will seek to establish additional locations once their initial location has reached 100% capacity. For threats, there really no major threats that would impact the way that these companies are able to grow and expand over the next 5 to 10 years.

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How to Write a Daycare Business Plan [Sample Template]

Do you want to start a daycare (childcare)? and need to write a business plan? If YES, here is a sample daycare business plan template & feasibility report. Okay, so we have considered all the requirements for starting a daycare center. We also took it further by analyzing and drafting a sample daycare marketing plan template backed up by actionable guerrilla marketing ideas for child care centers.

Why Start a Daycare Business?

It is the duty of every parent- especially the mothers to see to it that their kids are properly taken good care of. However, there are times when circumstances just makes this totally challenging, as there may not be the luxury of time available to them to sit closely with their children and monitor them.

That is one of the reasons why parents would always want to take their kids to a daycare center. The question therefore is: how reliable are day care centers in seeing that the children are totally given the best of care and attention?

Before the daycare businesses came into existence, parents who could afford the luxury of hiring a home nanny whom they thought were vast and experienced in the care of children. However, as things changed and the crime rates in some areas went haywire-where some folks gained entrance into the houses of people for the sole aim of robbing them, the daycare trend took over.

And ever since the emergence of this trade, we have come to see more and more people who have a penchant for kids, dive into the industry just to tap into the profits that the day care business offers.

What Does It Take to Start a Daycare Center Successfully?

More often than not, in some parts of the world we find that some folks begin a day care business after they have been successful with running a school. Conversely, that is not to say that one couldn’t possibly start only a day care business. As a matter of fact, starting first with a day care center, helps to start on a right footing so that you are able to determine whether you will be able to have a school as an addendum business in the near future.

So, if you have scaled the hurdle of being in love with children, then starting your own day care business might be a smart business choice. Having this wish or aspiration as it were on the front burner of your mind, isn’t all that is required. As a matter of fact there are legal necessities that you have got to tidy. As well as draw up a comprehensive business plan that will guide you as you start out and trudge ahead in business.

A Sample Daycare Center Business Plan Template

1. industry overview.

Day care business is one of the easy businesses that just about anyone who has a flare for kids could readily start. There is no doubt that as the zeal to make more money heightens with parents, then the need for newer and more seasoned day care centers to arise becomes highly important. That is why investors are beginning to leverage on the high demand for day care services, to establish even better ones.

As such, in all of the states of America, there is hardly one neighborhood that doesn’t have a day care centre. The business is indeed a lucrative one and those who are into the trade of establishing them are smiling to the banks every day. However, that is not to water down the fact that loads of work has to be put in place in order to satisfy parents who use these daycare centers.

Whether you are looking to start a small or big one, truth is that there would always be the need to have kids put in these places. This is why some folks who do not have the wherewithal in terms of finance may choose to start from their homes, whilst some may want to start from very little spaces they get.

Over and above one bright ray of light as it concerns the day care business is that there is always room for expansion, as one learns on the job and then improves the services that one renders.

Setting up a day care business means that one would be dealings with little babies, and as such, care have got to be taken in order to hire not just mere employees, but to hire those who are way too vast in the trade and are capable to help the day care business to a great level. There will always be the need to garner plenty of knowledge that would be useful in giving the children the very best of experience.

The returns on investment that one attracts here is so huge that one have just got to keep at doing those things that would continue to guarantee repeat customers as well as give the kids whom are being cared for a growth experience that they wouldn’t forget in a hurry.

2. Executive Summary

Tiny Thoughts ® is a foremost day care center in Ohio, America. It has the best of aims to prepare its pupils to come out tops in all they do- given that they would be the leaders of tomorrow. We propose to achieve this and more by merging an all exclusive curriculum custom-made explicitly for children.

Our type of curriculum is enriched with extra super child care services. This is nothing like what our competitors have to offer because we offer forward-thinking technology plans, after-school training, and activities that help the kids grow better. Activities such as; arts, dance, crafts, gymnastics, theatre, sports, amongst others.

Tiny Thoughts is a privately held establishment run by its owner, Mrs. Mary McGregor. Mrs. Mc Gregor has 10years of Educational training experience. As a matter of fact   she is a master’s degree holder of child psychology. So that when it comes to child management and psychology, she is always at the top of her game.

Her advanced degree in child psychology and interest in kids is the driving force behind the establishment of Tiny Thoughts . She will be supported in daily operations by another educationist and psychologist, amongst other employees.

With the inflation bane that continues to affect the American economy, there will always be the need for parents to work more than one job per time for additional income. It is for this reason that there will always be a need for excellent child care services.

With the least population of Ohio which is at 11.59 million people, there will always be the need to have capable day cares to cater for them. That is why we have decided to position our establishment so as to meet the teeming needs of parents who want the very best for their children.

At Tiny Thoughts , we leave no stone unturned to see that we put in place high- quality child care services, thorough bred educated instructors, as well as personal skills that will allow us compete well in our market . We shall also offer competitive price as part of one of our success factors so that we can attract all and sundry to our prestigious day care center.

Furthermore, we know the importance of having an excellent rapport with parents, and the community we serve, which is why we train and even retrain our workforce so that they bring the best of skills and attitude to the table at all times.

With the aforementioned points in place, we therefore do not intend to look for long before we attract customers as we go all-out to build a loyal customer base by offering the kids at the day care a very hospitable- yet educating experience in a comfortable and beneficial environment.

3. Our Products and Services

At Tiny Thoughts ®, we are first all about making the day care center a very conducive one. We are aware of the fact that some parents might hold back when it comes to the type of vicinity their kids will be put in; which is why we have taken time to research and learn the various ways to build a world class establishment. This we have done in the state of Ohio. Our services include the following;

  • Taking care of the infants, toddlers and preschoolers
  • Cleaning the infants and toddlers up whilst they are dirty
  • Have all kids well fed when hungry
  • Keep them active with some extracurricular activities

4. Our Mission and Vision Statement

  • Our vision is to build a most standard day care business, where parents can unreservedly leave their kids in our hands, and be totally satisfied in the long run.
  • To establish an international standard day care center where kids can be groomed and prepared to be leaders of tomorrow.

Our Business Structure

Big establishments know that one of the greatest selling points is to have the best hands. As such; we plan to only hire the most competent and seasoned employees. This is particularly important since it is uttermost on our minds to run our day care center with an intercontinental approach. This means that we are looking to have all races enroll in our establishment.

We came up with outright buying our own building, instead of having to make do with a leased one. This is why we have resolved to have quite a number of employees to be on our pay roll because of the ample room we have. Therefore, below is the type of structure we look to build our business on;

  • Chief Executive Officer (Owner)
  • Assistant Director

Administrative Assistant

  • Accountants / Cashiers
  • Infant room Supervisor

Toddler Room Supervisor

  • Preschool room supervisor

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals.
  • Responsible for recruitment
  • Responsible for payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for managing the daily activities in the day care center.
  • Ensures that all orders and guidelines given by the CEO are adequately carried out.
  • Interfaces with other employees
  • Reports to the Chief Executive Officer
  • Attends to Parent’s complaints and enquiries
  • Prepares budget and reports for the organization
  • Responsible for Training and Development in the day care center
  • Any other duty as assigned by the CEO

Assistant Director:

  • Responsible for assisting the director to carry out all that have been assigned by the CEO.
  • Ensures that all employees carry out the agenda of the day care center to the latter.
  • Responsible for quality control
  • Any other duty as assigned by the CEO and director

Accountant / Cashier:

  • Receives payments on behalf of Tiny Thoughts®
  • Issues receipt to customers
  • Prepare financial report at the end of every working Month
  • Handles all financial transaction on behalf of Tiny Thoughts
  • Interfaces with our bankers
  • Responsible for payment of tax, levies and utility bills
  • Any other duty as assigned by the CEO / Director
  • Assists the director in seeing to it that all the kids are thought are line
  • Ensures that all documents are safely kept
  • Handles customers enquiries and keeps all records of kids and employees well
  • Any other duty as assigned by the director

Infant Room Supervisor

  • Responsible for supervising the nannies that take care of the infants.
  • Makes sure that everything is in place
  • Reports to the Director
  • Relates with the nannies and cleaners
  • Carries out any other task as assigned by the superiors
  • Responsible for supervising the nannies that take care of the toddlers.

Preschool Room Supervisor

  • Responsible for all the kitchen activities at the center
  • Attends to the foods of all kids
  • Takes orders that will advance the establishment from the Director, CEO and others.
  • Responsible for cleaning the day care facility at all times
  • Washes the mugs, spoons and other utensils
  • Ensures that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the daycare
  • Any other duty as assigned by the day care director.

6. SWOT Analysis

Our purpose of starting a day care center is to compete favorably with other schools, and surpass them. We have also decided to have a test run on the business for a period of 5 years. This is to know how we are able to fare during this time, as well as to determine if we are to devote more resources, additional money, for the expansion of the business.

We shall start with just one center for now and then see how we are able to succeed despite the myriad of competition. In arriving at all these, we deemed it fit to employ the services of an expert who has helped us with conducting a SWOT analysis.

It was expedient that we did this, so as to ensure that we have what it takes to run a day care school and perhaps even build more branches. Here is a summary of the result from the SWOT Analysis that was conducted on behalf of Tiny Thoughts;

Our area of strength to a very large extent lies in the fact that the owner of our day center is well versed in child psychology. This is really a positive one for us, because we believe that we shall be able to really handle the kids that are put in our care, unlike some folks who have no background knowledge in education and psychology.

The perceived weakness for our business could be that we are starting out as newbies and it really isn’t easy to convince people to come and enroll their kids at the day care. This is why we have got to really work hard at our advertising strategies, as well as solidify how to seal deal with our potential clients.

  • Opportunities:

The fact that we intend to lower the fees involved in enrolling a kid at our daycare, seems to be one of the ways at which we will attract all and sundry. We are certain without a doubt that with the quality of our employees and services, we shall attract clients that would be highly satisfied with us.

Some of the threat our business may likely faced with might be a scenario where a kid has an illness and yet comes to the center. There may be likelihood that such an epidemic might spread to other kids. As such; this might not be nice because that might make some guardians want to withdraw their kids to a safer place.

7. MARKET ANALYSIS

  • Market Trends

In the united states of America, you will quite agree that there are lots of guardians who need to work almost round the clock to eke out a living for them and their families. As such and as stated earlier, the need for someone to care for the kids whilst working in non negotiable.

That is why there will always be the need to have kids at day care centers. Furthermore, there is no indication that the day care trade would plummet anytime soon based on the statistics of parents who work that is found by experts.

There is always a boom in this business all year round, as the weather or state of the economy has nothing to do with it. That is why the services being rendered by us have to be top notch at all times. We do not want to be found wanting in any area, that is why we are sure to invest a lot in training our employees at all times.

Our positioning, as is always the case of determining the amount of customers that patronize a business is of importance to us, which is why we have chosen to start from Ohio.

Despite the fact that there loads of day care businesses who have done so well for themselves in the past, we plan to not leave any stone unturned as we continue to work at better ways to make our services known to people. Part of the marketing and sales strategies to be adopted includes;

  • Commencing operation by first having a grand opening. This means that we will have a big party where we can invite those who reside in the neighborhood we propose to start out  from, as well as those from other neighborhoods.
  • Ensure that we have all our professional employees present at the party and if possible show them off.
  • Make use of attractive hand bills to create awareness and also to give direction to potential clients
  • Position our signage / flexi banners at strategic places around the vicinity.
  • Advertise our day care center on business directories, magazines and yellow pages.

8. Our Target Market

When it comes to the day care business, of course our target market is the guardians and parents. That is why we have got to primarily focus on these types of people. The people we intend offering our services to are;

  • Corporate Executives
  • Business People
  • Sports Men and Women
  • Government Officials
  • Low class, middle class and high class people

Our Competitive Advantage

Going by the state where we have chosen to start from, we found that there are no day care centers in the vicinity we are, which is why if we are able to do our due diligence, and we are able to attract a crowd of customers there, then there is the possibility of hitting success in the first few years of operation.

We plan to run a standard day care business which is why we hired one of the leading business consultants to work with us in setting up our business. The business consultant we have hired has over 10 years of experience in business management and has successfully opened several day care businesses in major cities across the United States of America.

So far, there are clear indications that with what he has brought up, we shall no doubt do well and even surpass other businesses in the state. We believe that for us to have hired one of the experts in town, without a shadow of doubt, we will do exceptionally well when eventually we kick start.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Our sources of income for Tiny Thoughts is limited to the services of taking proper care of the children that have been placed in our care. However, we are not relenting when it comes to   opening different branches.

10. Sales Forecast

It is important to state that our sale forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. Below is the sales projection based on the location (Ohio), which already has an avalanche of day care schools.

  • 200 pupils per session

N.B : Our annual projected sales for TinyThoughts ® is put at about $4,800-$16,500, or $400 -$1,375 monthly per child. Over and above, as Tiny Thoughts gets established, our net profitability will likely witness a boom as that indeed is what we project.

  • Marketing Strategy and Sales Strategy

Tiny Thoughts will throw a grand opening party when it does start. One of the very unique things that we plan to do on that day is to; unveil some of the professionals and junior employees that we have. That is those who will help us get things started on the right footing. Why is this a big one for us? It is a big one for us because parents will have an opportunity to interact with this people, as well as ask all the questions they want.

The location of our day care center is strategically positioned to attract ample customers with little or no effort from our own part, which is why we do not make provisions for marketing and sales executives in our company’s structure. In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but generate a high number of people;

  • Position our greeters to welcome parents and the kids as they arrive
  • Create a loyalty plan that will enable us reward our regular customers
  • Position our flexi banners at strategic positions all around the vicinity
  • Advertise our Tiny Thoughts Business on yellow pages magazines
  • Partner with child’/ education agencies to refer parents who are looking for a good day care center

11. Publicity and Advertising Strategy

When it comes to publicity and advertising, we have a low budget for it simply because our business is located in a place that can easily attract the numbers of customers we would need with little or no stress on our own part.

But for the fact that we hope to some day in the near future have more branches, we have decided to create a budget for publicity and advertisement for the major aim of introducing our brand in the market place. Everything that we will do in this regard is geared towards communicating our brand. Here are the platforms we intend leveraging on to promote and advertise our business;

  • Place adverts on both print (travel magazines) and electronic media platforms
  • Sponsor relevant educational community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
  • Install our Bill Boards on strategic locations
  • Distribute our fliers and handbills in target areas where guardians can be found.
  • Position our Flexi Banners at strategic positions around the airport

12. Our Pricing Strategy

When it comes to fixing prices for our services, we will ensure that we set pricing in line with what is available in the day care trade. We are very aware that we have got to lower our price so that we will be able to attract customers like never before as we seek to gain recognition as newbies. When this is achieved, then bottom line is that our customers will derive real satisfaction when they bring their kids to us.

  • Payment Options

Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our plans without any itches.

13. Startup Expenditure (Budget)

This is the key area where we will spend our start – up capital;

  • The Total Fee for Registering the Business in Ohio: $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services totaling $1,300.
  • Marketing promotion expenses for the grand opening of Coffee4All® in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $52,800.
  • Cost for building remodeling – $25,000.
  • Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
  • The cost for Start-up inventory – $16,027
  • The cost for office supplies (one month) – $287
  • Daycare hardware ( bins, utensil rack, shelves, food case ) – $3,720
  • Cost for client reception area equipment ( plates, glasses, flatware ) – $3,000
  • Cost for equipment ( cash register, security, ventilation, signage ) – $13,750
  • Office equipment and furniture – $3,600
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, tables and chairs et al): $4,000.
  • The cost of Launching a Website: $600
  • The cost for our opening party: $5,000
  • Miscellaneous: $2,500

We would need an estimate of about $100,000 to successfully set up our day care business. The amount includes the salary of all employees and the CEO (Owner) for 3 months.

Generating Funding / Startup Capital for our Daycare Business

Tiny Thoughts is a private business that is solely owned by Mrs. Mary McGregor and she does not have the intention of welcoming any external partners except immediate family members which is why she has decided to restrict the sourcing of her start – up capital to 3 major sources. These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B : We have been able to generate about $60,000 ( Personal savings $40,000 and soft loan from family members $20,000 ) and we are at the final stage of obtaining a loan facility of $80,000 from our bank. All the papers and document has been signed and submitted, the loan has been approved and any moment from now our account will be credited and we will be able to execute all the things that needs to be executed.

14. Sustainability and Expansion Strategy

Our plans of establishing Tiny Thoughts is basically to test – run the Day care trade. We have decided to start our first outlet in a competitive location like Ohio. Although we don’t have the intention of running chains of day care centers now, but we have plans to set up branches in years to come. It is pertinent to state that we shall not allow our standard operating process to drop so that we do not lose our loyal customers.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Obtaining of health permit : Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Purchasing a building and remodeling it: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • writing of business plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, beddings, toys, electronic appliances, office appliances and other equipment: In progress
  • Creating Official Website for the day care center: In Progress
  • Creating Awareness for the business both online and around the neighborhood of location: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress

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Politics latest: Why Speaker Sir Lindsay Hoyle appears safe for now - as minister criticises 'real culprit' for Commons chaos

The safety of MPs remains in the spotlight as the Speaker defends his actions in the Commons. Listen to a teaser episode of Electoral Dysfunction, the new podcast from Sky News as you scroll.

Friday 23 February 2024 17:19, UK

  • Starmer the 'real culprit' for Commons chaos, minister claims
  • Rob Powell:  Speaker's position seems more secure now
  • Gaza vote controversy explained - and why Speaker is facing anger from MPs
  • 71 MPs have signed no-confidence motion  |  How Speaker can be ejected
  • From bodyguards to death threats - the real impact of this week's events
  • Electoral Dysfunction podcast teaser: Could next Tory leader actually be really obvious?
  • Live reporting by  Charlotte Chelsom-Pill

One year ago, Rishi Sunak made five pledges for voters to judge him on.

The prime minister met his pledge to halve inflation by the end of 2023, leaving four pledges outstanding.

However, he is faring less well with his other pledges.

It has been confirmed the UK is now in recession, which means the PM's pledge to grow the economy is not being met.

With the general election approaching, how is Mr Sunak doing on delivering his other promises?

You can see the progress for yourself below.

The Speaker has been facing pressure this week after Wednesday's chaos in the Commons over the Gaza ceasefire votes.

A total of 71 MPs have now signed a motion of no-confidence in Sir Lindsay Hoyle.

However, it should be noted that the motion has been losing momentum since yesterday afternoon and the initial danger to the Speaker's position appears to have subsided.

It's also important to note this early day motion won't necessarily force Sir Lindsay out.

He is not bound to resign if a certain number of MPs back it - and there is unlikely to be a debate on it.

Rather, the EDM is being used as a mechanism by his critics to show the strength of feeling in parliament after what happened with the Gaza ceasefire votes.

Sir Lindsay sparked outrage among SNP and Tory MPs when he selected a Labour amendment to the SNP's motion.

Convention dictates that only the government can amend an opposition motion, but Sir Lindsay opted to choose Labour's amendment as well as the government's.

The Sky News live poll tracker - collated and updated by our Data and Forensics team - aggregates various surveys to indicate how voters feel about different political parties.

Labour is still sitting comfortably on a roughly 19-point lead, averaging at 44% in the polls, and the Tories on 25.2%.

In third are the Lib Dems on 9.7%, followed by Reform on 9.2%.

The Green Party stands at 6.3%, and the SNP on 3.2%.

See the latest update below - and you can read more about the methodology behind the tracker  here .

By Jennifer Scott , political reporter

Downing Street has condemned protesters for projecting "from the river to the sea" onto Big Ben during a pro-Palestinian rally on Wednesday night.

The demonstration took place in Parliament Square as MPs debated calls for an immediate ceasefire in Gaza, which led to chaotic scenes in the Commons.

The prime minister's official spokesperson said it was "wrong" for the controversial phrase to be used, though stopped short of saying police should have acted over it, adding: "It is rightly a decision for the independent police to make operational decisions on the ground."

Other words were also projected onto the Elizabeth Tower, including "stop bombing Gaza," "ceasefire now", and "stop war now".

But the use of "from the river to the sea, Palestine will be free" has drawn anger from some pro-Israel supporters, who argue the phrase calls for the eradication of the Israeli state.

Some pro-Palestinian supporters reject this, saying it is simply expressing the need for equality for all inhabitants of historic Palestine.

Read more here:

Conservative MP David Davis has accused the government of continuing to "shirk its obligations" after Shamima Begum lost an appeal today against the removal of her British citizenship. 

"Shamima Begum is British, and should be repatriated along with all our other nationals detained without charge or trial in North East Syria, to face British justice, where appropriate," Mr Davis said.

"Our international allies recognised this as the only sensible solution long ago - the government must finally take responsibility and abandon its failed policy."

The east London schoolgirl travelled to Syria in 2015 at the age of 15.

Her citizenship was revoked on national security grounds shortly after she was found in a refugee camp in 2019.

She has now lost an appeal against that decision (see post at 11.17am).

The ruling has been welcomed by both Downing Street and the Home Office.

While declining to comment on the details of individual cases, a No 10 spokeswoman said: "We're pleased the court has found in favour of the government.

"Beyond that, I would just say that our priority remains on maintaining the safety and security of the UK.

"We'll always take the strongest possible action to protect our national security and we never take decisions around deprivation (of citizenship) lightly."

The comments were echoed by a Home Office spokesperson, who said: "Our priority remains maintaining the safety and security of the UK, and we will robustly defend any decision made in doing so" (see post at 11.30am).

However, Mr Davis warned: "Despite today’s judgement, the government cannot continue to shirk its obligations on this issue".

Ms Begum's lawyers have vowed to "keep fighting", although the specifics of what comes next are not clear (see post at 14.35).

The King has formally stripped Paula Vennells, the former chief executive of the Post Office, of her CBE.

Ms Vennells received the honour in 2019 but was widely criticised amid the fallout from the Post Office scandal.

She had previously said she would give up the honour.

Ms Vennells was portrayed by an actor in the ITV drama, Mr Bates Vs The Post Office, which brought the scandal to the wider attention of the public earlier this year.

More than 700 sub-postmasters and mistresses had their reputations ruined by allegations of theft and false accounting, with many left bankrupt or in prison, as a result of a computer system called Horizon.

The scandal is considered the widest miscarriage of justice in British history.

By Henry Vaughan , home affairs reporter and feature writer

Shamima Begum's lawyer Daniel Furner has vowed to "keep fighting" after the 24-year-old lost the latest round of her five-year legal battle following the removal of her British citizenship in 2019. But the specifics are less clear. 

In the unanimous decision to dismiss her attempt to overturn the decision of the lower court - the Special Immigration Appeals Commission (SIAC) - three Court of Appeal judges rejected all of her five arguments.

Her lawyers are considering the full 42-page judgment, which they saw for the first time on Friday, and any arguments over its consequences - which could include a bid to appeal against the decision at the Supreme Court - have been adjourned for seven days.

Speaking after the ruling, one of Ms Begum's lawyers said it was too soon to say whether they would lodge an appeal at the UK's highest court but appealed directly to the government to follow in the footsteps of other countries which have repatriated their citizens.

"Every other country has taken their nationals back - France, Germany, Belgium, America, Canada, Australia," said Gareth Peirce.

"Every country in a comparable position has seen that there is no alternative but to take their nationals back. The UK stands now virtually alone."

But Downing Street welcomed the Court of Appeal's decision and it is impossible to see the government allowing Ms Begum - who remains in a refugee camp in northern Syria following her travel to the country aged 15 - to return to the UK without being forced by the courts.

Labour MP Jess Phillips has revealed former home secretary Dame Priti Patel checked in on her every week after the murder of Conservative MP Sir David Amess.

Ms Phillips talks about the aftermath of Sir David's murder in a teaser episode of the new Sky News podcast Electoral Dysfunction . 

Starting next week, it will bring together Jess, Conservative peer Ruth Davidson and Sky's political editor Beth Rigby  every Friday for a new episode.

Jess said: "Those of us who are the highest security risk, of which I am one of 10, they really ramped up our security on these occasions, as they always do in these moments.

"And Priti Patel [who at the time was home secretary] was really good friends with David Amess.

"I mean she was his [constituency] neighbour. And every Sunday night for four weeks, at about 9pm at night, she would ring me and ask if I was all right. 

"You don't forget that sort of thing."

Sir David was killed during a constituency surgery in Leigh-on-Sea, Essex in 2021.

The issue of MPs' safety sits firmly in the spotlight after pro-Palestinian protesters held a demonstration outside the home of Bournemouth East MP Tobias Ellwood last week.

It has also been central to the fallout over chaos in the Commons on Wednesday, which resulted in dozens of MPs signing a motion of no confidence in the Speaker (see post at 13.49).

You can listen to more from Jess, Ruth and Beth in the special teaser episode of  Electoral Dysfunction here :

They explain what the title is all about and what they'll be trying to do on every episode.

And, they get down to the nitty-gritty of examining leaders and their policies - digging deep into what Conservatives might think of their future.

Email Beth, Ruth, and Jess at  [email protected]

👉 Listen above then tap here to follow Electoral Dysfunction wherever you get your podcasts 👈

There are now 69 MPs who have signed a motion of no confidence in Speaker Sir Lindsay Hoyle (see previous post).

Here's the full list of Conservatives:

  • William Wragg
  • Gary Sambrook
  • Jill Mortimer
  • John Stevenson
  • Kieran Mullan
  • Anthony Mangnall
  • James Duddridge
  • Chris Green
  • Bob Blackman
  • Tom Randall
  • Jonathan Lord
  • Karl McCartney
  • Derek Thomas
  • Jack Brereton
  • James Grundy
  • Brendan Clarke-Smith
  • Lee Anderson
  • Graham Brady
  • Eddie Hughes
  • Geoffrey Clifton-Brown
  • Marco Longhi
  • Simon Baynes
  • Shaun Bailey
  • Matt Warman
  • Steve Double
  • Danny Kruger
  • Miriam Cates
  • Robert Goodwill
  • Jonathan Gullis
  • Kelly Tolhurst
  • Paul Howell
  • Andrew Lewer
  • Mark Eastwood

And from the SNP:

  • David Linden
  • Stewart Malcolm McDonald
  • John McNally
  • Gavin Newlands
  • Pete Wishart
  • Patricia Gibson
  • Joanna Cherry
  • Alison Thewliss
  • Anum Qaisar
  • Douglas Chapman
  • Carol Monaghan
  • Drew Hendry
  • Anne McLaughlin
  • John Nicolson
  • Kirsty Blackman
  • Ronnie Cowan
  • Dave Doogan
  • Amy Callaghan
  • Brendan O'Hara
  • Stephen Flynn
  • Mhairi Black
  • Richard Thomson
  • Kirsten Oswald
  • Allan Dorans
  • Marion Fellows

Independent:

  • Rob Roberts

There is also one withdrawn signature, from Conservative MP Philip Dunne.

A total of 69 MPs have now signed a motion of no-confidence in Sir Lindsay Hoyle.

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  9. Senior Daycare Business Plan Template (2024)

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  19. Senior Daycare Center Business Plan

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