ABCat Cafe & Studio (ENT530 - Business Plan)

Group name: Muhammad Harith Dannial Muhammad Khairisaniy Syakirin Aiman Mu'azh

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  • 1. 1 | P a g e 1.0 EXECUTIVE SUMMARY ABCat Café is a café separating the dinning and the play pent for cats. This combination of food and cat providing a satisfaction toward cat’s lover around Selangor district. The main attraction of this cat café is cats that can be watched and played with. Customers can also enjoy the trendy dessert which is shaved ice known as bingsu. Our client is customers that be identify as men and women who love to play with cat. This client can be target by all stages of age. It can be a child, teenager, adult or even elder. We also targeting customer who want to experience the different breed of cat. ABCat Café has countless cat including Maine Coon, Scottish Fold and British Short Hair. Over the year, the ABCat Café business has seen a snowball of growth across Malaysia and Bangi particularly. Bangi Newtown is also famous for its eateries. There are mamak stalls, sea food, and Malaysian, Thai, Arabic as well as Japanese restaurants. There are several night markets, supermarkets, malls, and hotels in the town. It can be the centre of attraction toward ABCat Café as they to attract more customer to visit and purchase at our company. ABCat café marketing strategy emphasize the quality and price of our product and services. We offer the affordable price because we want to give a good experience towards our customer. They can easily enjoy our product and service without having any doubt. This is due to the citizen of Bangi are most middle income people. The management of ABCat Café consist of four top management. The workers were Harith Danniel, Khairisaniy, Mu’azh and Syakirin Aiman. Our worker has extensive experience in finance, business, sales and accounting. Each of the worker will work together instead of the different duties assigned in the portfolio.
  • 2. 2 | P a g e TABLE OF CONTENT 1.0 EXECUTIVE SUMMARY ...................................................................................................... 1 2.0 COMPANY PROFILE ............................................................................................................. 4 2.2 Company Background .......................................................................................................... 4 3.0 ENVIRONMENTAL INDUSTRY ANALYSIS...................................................................... 5 3.1 Convey To The Investor That The Company And Product Truly Fill An Unmet Need In The Marketplace………………………………………………………………………………..5 3.2 The Characteristics That Set The Product And Company Apart From The Competition Need To Be Identified (Competitive Advantage)....................................................................... 5 3.3 Analyst Predictions for Your Industry or Market Segment:................................................. 5 3.4 Description of The Industry in Which You’re Company Operates or Will Operate:........... 6 3.5 Products/Service: .................................................................................................................. 8 3.6 Technologies / Special Know-How: ................................................................................... 10 4.0 DESCRIPTION OF VENTURE............................................................................................. 12 4.1 Opportunity......................................................................................................................... 12 5.0 OPERATIONS AND PRODUCTIONAL PLAN .................................................................. 14 5.1 Facilities and Improvements:.............................................................................................. 14 5.2 Machinery and Other Capital Equipment: .......................................................................... 17 5.3 Future Capital Needs: ......................................................................................................... 20 5.4 Production Planning............................................................................................................ 20 5.6 Schedule of Remuneration.................................................................................................. 23 5.7 Operational Process ............................................................................................................ 24 5.8 Strategy and Plans............................................................................................................... 26 5.9 Regulatory and Legal Issues ............................................................................................... 26 6.0 INTRODUCTION OF MARKETING PLAN........................................................................ 28 6.1 Product Description ............................................................................................................ 29 6.2 Target Market (Customers)................................................................................................. 32 6.3 Market Size and Trends ...................................................................................................... 33 6.4 Competitors......................................................................................................................... 34 6.5 Market Share....................................................................................................................... 37 6.6 Sales Forecast...................................................................................................................... 38 6.7 Market Strategies ................................................................................................................ 39 6.9 Marketing Budgets.............................................................................................................. 42
  • 3. 3 | P a g e 7.0 Introduction of Organization Plan .......................................................................................... 43 7.1 Mission, Vision & Objective .............................................................................................. 43 7.2 Organization Chart.............................................................................................................. 44 7.3 Administrative Manpower Planning................................................................................... 44 7.4 Key Management Personal ................................................................................................. 45 7.5 Schedule of Tasks and Responsibilities.............................................................................. 46 7.6 Schedule of Remuneration.................................................................................................. 47 7.7 Management Compensation & Ownership......................................................................... 47 7.8 Supporting Professional Advisors and Services ................................................................. 47 7.9 List of Café Furniture and Fittings...................................................................................... 48 7.10 List of Cat Studio Furniture and Fittings .......................................................................... 49 7.11 Administrative Budget...................................................................................................... 51 8.0 FINANCIAL PLAN................................................................................................................ 52 8.1 Capital Expenditure of ABCat Café & Studios .................................................................. 52 8.2 Pre Operating & Working Capital Projections ................................................................... 52 8.3 Sales & Purchase Projections.............................................................................................. 53 8.4 Collection for Sales & Purchase Payments......................................................................... 53 8.5 Ending Stock for Raw Materials and finished Goods......................................................... 54 8.6 Project Implementation Cost............................................................................................... 54 8.7 Sources of Project Financing .............................................................................................. 55 8.8 Depreciation, loans and hire purchase schedules................................................................ 56 8.8 Cash Flow (2020 monthly) ................................................................................................. 59 8.9 Pro-forma production cost and pro-forma income statement ............................................. 62 8.10 Balance Sheet.................................................................................................................... 63 8.11 Project Milestones............................................................................................................. 64 9.0 CONCLUSION....................................................................................................................... 65 10.0 APPENDICES ...................................................................................................................... 66
  • 4. 4 | P a g e 2.0 COMPANY PROFILE 2.1 Details of Company and Logo Our company is called ABCat Café which is a combination of Ais Batu Campur (ABC) and also cat. ABC is the local version of shaved ice dessert which is loved by many. ABCat signifies our business that merge ABC and cat petting café. 2.2 Company Background ABCat Café is founded by Muhammad Harith Danial bin Zaharin and his friends. Muhammad Harith Danial has a working experience in a well-established cat café as a branch manager for 5 years. He discovered that most people visit cat café as a part of their leisure activity. Therefore, having dessert such as shaved ice as the menu is appropriate with the needs and wants of cat café customers. Customers would be in physically comfortable form to play with cats because shaved ice is not a heavy meal course.
  • 5. 5 | P a g e 3.0 ENVIRONMENTAL INDUSTRY ANALYSIS 3.1 Convey To The Investor That The Company And Product Truly Fill An Unmet Need In The Marketplace. Based on our research, we are confident that this business idea has a place in Malaysian market. There are not many business ideas that is similar to our business concept. Therefore, investors should not be afraid of taking the necessary risks to invent in our business. Firstly, cats are a big part of Malaysian life. Additionally, cats attract lot of interest and most people associate them in a positive manner. Secondly, shaved ice also has its demand in Malaysia. This is because Malaysia have its own sunny season that causes hot weather. 3.2 The Characteristics That Set The Product And Company Apart From The Competition Need To Be Identified (Competitive Advantage). ABCat consist of shaved ice and cat petting. Other similar business might have one of our business propositions, but mostly not both at the same time. Hence, we have a competitive advantage in this niche market. 3.3 Analyst Predictions for Your Industry or Market Segment: Market analysis is one of the most crucial activities to be done in marketing. This study is designed to identify a business’s market, forecast their growth, ways to increase market share and venture into new business. Factors that should be included in market analysis are target market, market size, competition, market share, sale forecasts, and marketing strategy. For our business, we have our own specific target market who wants to enjoy shaved ice while petting cats. 3.3.1 Psychographic segmentation classifies the market according to customer’s lifestyle. This factor considers some behaviour that can influence purchasing activities, attitudes, and expectations of customers. Based on our findings, we have decided to target young adults or newly married couple who love cats as our customers. 3.3.2 Behavioural segmentation is the activity of classifying customers into different groups according to factors such as their buying patterns usage frequency, brand loyalty, and so on. Based on this factor, we have chosen people who would make repurchasing and develop brand loyalty.
  • 6. 6 | P a g e 3.3.3 Geographic segmentation is dividing customers according to their geographical location. We choose Bangi as our store location because the population there matches our target market. 3.4 Description of The Industry in Which You’re Company Operates or Will Operate:  Structure ABCat Dessert (Café & Studio) is headed by the Chief Executive Officer and General Manager. It divided into five department which are administration department, marketing department, operational department and financial department.  Size This company is a three level building and it is under category of sole proprietorship of small and medium enterprises (SME). Size of capital estimated around RM300, 000 per year and the number of employees estimated 13 workers.  Major factors affecting market growth Every companies will go through phase of dealing with factors that can influence the market growth whether positive or negative. The factors are: High Wait Times – customers might need to wait for their turn to enter the cat studio due to the limitation of time session in studio and limitation of per capacity. Government Law – Every product and services companies in Malaysia will be included with tax. Customers have to pay more for the Sales and Services Tax that affect the price of the ABCat dessert.  Industry trends & Market trends In Malaysia eating shaved ice had become trending and famously choice by Malaysians, where people, especially teenagers are love to spend their money on frozen desserts to fulfil their cravingness. Going to Cat Café or Cat studio also become the most attraction place in Malaysia for them to enjoy their moments playing with cats. It showed that consumer behaviour in Malaysia easy to be influenced by something trending and they will tend to explore it. This is why our company provide both trending products and services in one places.
  • 7. 7 | P a g e  Competitive environment The competition environment can be considered as healthy because different cat café or cat studio provide different kinds of food, and mostly there focus on heavy meals likes western food and Malaysia cuisine. The three cat café that commonly people go are Purradise Cat Café, located in TTDI, KopiCat Café at SS15 and Si Tompok Café at Bangi. These three cat café can be assumed that their main profits gained from their different category of food and different way of displaying their cats.  New entrants Basically, ABCat Café is the first café that serve shaved ice desserts and cat studio in Malaysia. It can be quite challenging because it require high size of capital to manage this café. This is because the maintenance for taking care of International cats is expensive, in terms of food, shelter, health care and toys. Not just that, our company also need staff who expert and know more about cats as well as not afraid to be closed to them. Also, our company should be undergoing studies on how to make shaved ice desserts and managing the cat’s studios in order to provide the best quality food and services.  Key Technologies Our main key technologies for ABCat café is the snow ice shaver machine. This machine is very important for our café because it can facilitate our work to produce ice shaved for our customers. Moreover, our café also use Cobe Mpos (Point-of-sales terminal) or known as cashier machine that also easy for our staff to use it when customers want to make their payment. Nowadays, people are more prefer to go cashless, due to that, ABCat Café provides debit card/credit card machine that gives advantages for customers who prefer to use card for payment.
  • 8. 8 | P a g e 3.5 Products/Service: 3.5.1 Differences between What Is Currently On the Market and What You Will Offer Most of the cat café is only stand-alone café that only provide the service for customer to play with cat. ABCat café was the first outlet that combine a cat service with the dessert. The dessert is a trendy food which is shaved ice or bingsu. This make ABCat café is difference between the cat café in current market and what ABCat café offer. 3.5.2 Detail Each Product or Service:  Primary end use and significant secondary applications ABCat café was establish on the belief that we can please and satisfy our customer with delicious and refreshing shave ice at our outlet. While enjoying the shaved ice, customer also can play with our cute and various type of cat that available here. They can spend their time at the café with the little companions.  Benefits of product The shaved ice is safe to eat and refreshing as Malaysia’s weather are sometimes hot. This can cool down the customer body temperature. Shaved ice also popular in our society as it satisfies the customer from their sweetness of the syrup. The customer can gain more knowledge about cat as we have a multiple breed. Petting a cat will make customer release stress and enjoy stay with them. Cat can give happiness to the customer as the cat usually playful.  Unique features Shaved ice which different flavour can attract more customer. The syrup is added to the ice to make it more unique with different colour. It is a generally relaxing place whereby there are no rules to petting the cats, as long as it does not displease them. The customer will be guided on the proper way to handle the cats and look out for signs if they do not want to interact.
  • 9. 9 | P a g e  Any possible drawbacks of the product or service The customer might not enjoy the shave ice during the rainy day as it is cold to have the shave ice at that time. Customer who consume less sugar in their daily life might not also try the dessert. Limitation of space effect the quantity of visiting customer during the open business. The time given to customer can be short to play with the cat. There also will customer that have allergic toward cat. The cat during the playtime did not behave well and being fierce toward the customers.  Present state of development of the product In present, we had set the menu on the type of shaved ice that we want to sell. We develop the design of our company logo. We also already have the layout plan of the physical store and studio for the cat  Time and money required to fully develop, test, and introduce The time taken to fully achieve our product is around three months and the money to test our product is nearly RM30, 000 for cat and RM4000 for shave ice.  Competitive advantage over the competition To compare with another competitor, our café has exactly what other café have which is the cat. It might be at least same type of the breed or the rule apply for the cat studio. Other company also provide food in overall but we are the first outlet to be serve the shaved ice dessert combining with cat studio  Opportunities for the expansion of the product line In future, we will improve a cat studio to give more spacious and more time to play with the cat. We also can expand our pet into other animals like hamster or bird. Next will try to at least have branch at Cheras, Kajang and Serdang.
  • 10. 10 | P a g e 3.6 Technologies / Special Know-How: 3.6.1 Development status of product(s):  Time frame Start Date End Date Project Kick-Off 8 Oct 2019 9 Oct 2019 Business Requirement 9 Oct 2019 20 Nov 2019 Product Customization 15 Oct 2019 25 Dec 2019 Completion of Design & Development 25 Dec 2019 28 Dec 2019 Ordering of Materials in Production Quantities 29 Dec 2019 30 Dec 2019 Starting of Production or Operations 30 Dec 2019 1 Jan 2020 First Release 5 Jan 2020 14 Jan 2020 Receipt of First Orders 15 Jan 2020 20 Jan 2020 Delivery of First Sales 21 Jan 2020 25 Jan 2020  Resource requirements To make shaved ice desserts, we use ice blocks and snow ice shaver machine to create the fine shavings of ice that incorporated with fresh fruits, ice cream as well as layers of flavour. Then, the shaved ice desserts will be served in a bowl for customers to enjoy it. Also, we provide a space for our cats (cat studio) where customers can enjoy their time playing with our cats.  Difficulties and risks Preparing our products to the customers surely not a problem because our company owns a snow ice shaver machine that that makes our service faster and convenient to serve the shaved ice desserts. However, the difficulty that our company might face is handling the cats. As everyone knows, lovely creature like cats will need extra care and pamper, it may costs a lot to make sure that the cats’ needs are fulfilled. Despite of what had been mentioned, the risk that our company concern the most is the cats' health as they may exposed to flu, fungus and infections really easily. This is why the cats need a lot of attention from us.
  • 11. 11 | P a g e  Design or development stages First Stage – Meeting session with company members to decide the concept of shaved ice desserts. We share our ideas to provide the best layout design for our cat studio. Second Stage – Next, the operational manager will provide list of suggested cat breeds that should we put at our cat studio. We will choose the best flavours for shaved ice desserts that should be featured at ABCat Café. Third Stage – Then, the operational manager will try to find the best materials, equipment, accessories, and furniture for our café. Forth Stage – In a meantime, we will be trying to make the shaved ice dessert using the snow ice shaver machine in order to estimate the time needed preparing it. 3.6.2 Technological Advantage: First, we will be installed a big signboard in front of our café. The signboard is filled with our logo and the café’s name so that our customers could recognize our café easily. Also, we also label our crockeries with our café’s name and logo. 3.6.3 Product Improvement and New Products: In 5 years’ time, we will improve and provide new sets of flavours for our shaved ice desserts so that our customers can enjoy various tastes of heaven.
  • 12. 12 | P a g e 4.0 DESCRIPTION OF VENTURE 4.1 Opportunity 4.1.1 One of a Kind / Unique ABCat Café is a combination between a small restaurant that sells light meals with drinks and providing a shelter where cats live on. ABCat Café specialize in providing shave ice with variety of flavour while having a room fill with cats for customer to come in and enjoy their time peacefully while playing with the cats. Cat café are quite limited in Malaysia and all of them have their own uniqueness and specialty. We, ABCat café has one thing in their mind, which is targeting cat lover or first time customer while providing a comfortable feeling to them when they come visit. 4.1.2 Problem That Company’s Product Solves Cat café will solve the craving of cat lover and as well the first time customer to learn more about the cat other than being a good place for people to come and have a good time. Here are some effect people might experience from our ABCat Café can solve. i. Shave Ice Desserts We choose shave ice as our product of meal at the café because of hot weather in Malaysia. This means that people could cool down their body by visiting the store and fulfil their craviness for shave ice. ii. Variety Breed of Cat We offer variety species of pure breed cats that were rare to find in Malaysia so that cat lovers can come to visit them in our café instead of just seeing them on picture. This could also help a first time customer or non-cat lover to visit the cafe with their love one and gain new knowledge about cats. iii. Emotional Distress People who stress with their work can come to visit ABCat Café because cats in our café would help them to feel joy as well as providing cuteness. ABCat café also is a good dating experience for couples.
  • 13. 13 | P a g e 4.2 Outlook / Benchmarks / Timelines 4.2.1 Major Events That Will Take Place in the Short and Long-Term Future Marketing would be one of the most crucial activity for ABCat Café in the early stage or short term of the café establishment because not all Malaysians are exposed very well about cat café and not a very big fan of cat. So in order to counterpart this minor problem, we will seek to use social media and banner fit with our area to tell and persuade them about our existence. Furthermore, ABCat café would give the best experience to customer who come visit so that they will create a buzz marketing to promote our shop. For the events that will take place in the long-term future, we planned to focus creating events for cats such as competition, and collaborating with cat food such as Whiskas to gain more popularity. This events could also help cat owner to participate and have a good time with their pets. Furthermore, we want to achieve the goal of opening ABCat Café branches in a different state so that people do not have hard time visiting our café if they are living faraway.
  • 14. 14 | P a g e 5.0 OPERATIONS AND PRODUCTIONAL PLAN 5.1 Facilities and Improvements: The shop lot that we chose is suitable for ABCat Café & Studio to be operated. The shop lot consists of 3 level. At the first floor, we will place a cat studio where customers can enjoy their time playing with our cats. The cat studio will become the main attraction for customers to come and visit to our café. Once people enter our shop, they will directly make visual contact with the cats. On the second floor, we will make it a place for our customers to enjoy eating shaved ice desserts. On the third floor, is where our staff room will be located, and there will be space for cat room, a place where we clean our cats and let them rest during night. Our café is strategically located in Bandar Baru Bangi is because this area is considered as a develop region for people to open their business. This place gives us opportunity to open ABCat café & studio due to the less competitors and the high population in Bangi. Bangi is a well-known place for people to find food. 5.1.1 Location(s) ABCat Café & Studio will be located at Jalan 8/36, Seksyen 8, 43650, Bandar Baru Bangi at Selangor. ABCat Café
  • 15. 15 | P a g e 5.1.2 Operation Layout 1ST Floor 2nd Floor 3rd Floor TOILET BENCH TOILET SINK COUNTER LITTLE BOX LITTLE BOX CAT CLIMBING SHE LVES CAGE CAGE CAT FOOD CAT FOOD BEAN BAG BEAN BAG BEAN BAG BEAN BAG BEAN BAG BEAN BAG BEAN BAG LITTLE BOX CAT FOOD CAT CLIMBING SHELVES TABLE & CHAIR Cag e TOILET TOILET SINK BARTABLE SNOW ICE SHAVER SNOW ICE SHAVER SINKTOILET TOILET SINK CAGECAGECAGE CAGE CAGE CAGE CAGE CAGE STAFF ROOM STORE MEETING TABLE
  • 16. 16 | P a g e 5.1.3 Business and Operation Hour  Operation Hour Day Time Monday Close Tuesday – Sunday 9.00 a.m. – 10.30 p.m.  Business Hour Day Time Monday Close Tuesday - Sunday 10.00 a.m. – 10.00 p.m. ABCat Café & Studio operates for 6 days a week. Our café will be closed only on Monday and during public holiday such as Labour Day. Our café will still operate during selected public holiday if there is a high demand of product and services. Our cafe provides the workers 15 days of annual leave.
  • 17. 17 | P a g e 5.2 Machinery and Other Capital Equipment: 5.2.1 Machinery Item Image Quantity Cost Per Unit (RM) Total (RM) Snow Ice Shaver 2 1, 588.00 3, 176.00 Cobe Mpos 1 899.00 899.00 PDQ Payment Machine 1 1, 373.00 1, 373.00 Air conditioner 4 3, 299.00 13, 196.00 Android Terminal BOM POS System 1 5, 099.00 5, 099.00 Smartphone (Redmi 8) 1 599.00 599.00 TOTAL 24, 342
  • 18. 18 | P a g e 5.2.2 Capital Equipment (Cats) Cat Image Quantity Cost Per Unit (RM) Total (RM) Maine Coon 1 8, 000.00 8, 000.00 Persian 2 6, 300.00 12, 600.00 Scottish Fold 2 7, 500.00 15, 000.00 British Shorthair 2 8, 000.00 16, 000.00 Munchkin 2 9, 000.00 18,000.00 Bengal 1 9, 500.00 9, 500.00 TOTAL 79, 100.00
  • 19. 19 | P a g e 5.2.3 Others (Vehicle) Vehicle Image Quantity Price Total (RM) Alza (Perodua) 1 62, 700.00 62, 700.00 5.2.4 Raw Materials Materials Quantity Safety Stock Total Material Requirement Price (RM) Total Price Ice Block (50kg) 5 - 250kg 10 RM50.00 Kiwi Syrup (700ml) 8 2 7000ml 20 RM200.00 Strawberry Syrup (700ml) 8 2 7000ml 20 RM200.00 Grapes Syrup (700ml) 8 2 7000ml 20 RM200.00 Mango Syrup (700ml) 8 2 7000ml 20 RM200.00 Vanilla Ice Cream (1.5L) 20 5 37.5L 7 RM175.00 Cat Food (10kg) 3 - 30kg 250 RM750.00 Cat Sand (10L x 3bag) 2 1 90L 42 RM126.00 TOTAL RM1, 901.00 5.2.5 Total Expenses Item Total Machinery RM24, 342.00 Capital Equipment RM79, 100.00 Other RM62, 700.00 Raw Materials RM1, 901.00 RM168, 043.00
  • 20. 20 | P a g e 5.3 Future Capital Needs: 5.3.1 Timing In near future, we aim to expand our product line to more than just shaved ice desserts. This is because there are wide of type in dessert that has been in our current market. Within five years, we are aspiring to produce at least 15 selection of menu for our ice shave. We also tend to increase and improve our snow ice shaver machine in order to enhance the efficiency of ice shave production. Years by years, our workers will be more skilful in doing their job and also communicate more efficiently with our customer. The workers will also be more knowledgeable about taking care of the cat in term of feeding, bathing and medical check-up. 5.4 Production Planning 5.4.1 Calculation for Output per Month, Per Day and Per Hours Calculation for capacity output Shaved Ice Desserts Cat Studio Per Month Average sales forecast per month RM 576,000 / 12 = RM 48,000 RM 480, 000 / 12 = RM 40,000 Price per unit RM12 RM10 Number of output per month 4000 units 4000 person Per Day Number of output per month 4000 units 4000 person Number of output per day 4000 / 26 working day = 154 units 4000 / 26 working day = 154 person Per Hour Number of output per day 154 units 154 person Number of output per hour 154 / 12 hours = 13 units 154 / 12 hours = 13 person per hour
  • 21. 21 | P a g e 5.5 Organizational Structure for Workers Operation Manager Harith Shaved Ice Maker Nur Lisa Shaved Ice Maker Aiman Cashier Nabil a Kitche nAtee f Waitress Zulaikha Waitre ssAdrian a Studio KeeperZameer Studio Keeper Syamil Cat Keeper Wan Nisa Cat Keeper Amirah
  • 22. 22 | P a g e 5.5.1 Position and Number of Personnel Name Position No. of personnel Nur Lisa binti Mohamad Shaved Ice Maker 2 Aiman bin Azhar Ateef bin M. Suaree Kitchen Porter 1 Nabila binti Hood Cashier 1 Adriana binti Shamsul Waiter 2 Zulaikha binti Sheikh Ali Nur Zameer bin Malek Studio Keeper 2 Al Syamil bin Hamzah Wan Nisa binti Saiful Cat Keeper 2 Amirah binti Ahmad Suki Total 10 5.5.2 Key Management Personal Names & Positions Career Highlights Nabila Noor binti Hood Nur Lisahan binti Mohamad Rujahan Amirah binti Ahmad Suki Ateef bin M. Suaree Nur Zameer bin Abdul Malek Al Syamil bin Ahmad Hamzah Adriana binti Shamsul Zulaikha Siti binti Sheikh Ali Aiman bin Azhar (Worker) - Passionate and hardworking. - Able to work under pressure. - Good communication skills. - At least one year of experience in operating department.
  • 23. 23 | P a g e 5.5.3 Schedule of Task and Responsibilities Position Task and Responsibilities Shaved Ice Maker To prepare the shaved ice desserts Kitchen Porter To wash dishes and do other small jobs in a kitchen Cashier To manage cash and sales transactions To take customers’ order Waiter To serve food to customers To check on customers to ensure that they are enjoying their food To make sure each table in good condition when customers are done eating Studio Keeper To make sure cat studio in clean condition To greet customers who entering the cat studio To monitor the cats’ behaviour To monitor customers occupy the space on designated time period only Cat Keeper To make sure each cat is in a good health To feed them three times a day To keep them hygiene 5.6 Schedule of Remuneration POSITION No. Monthly EPF SOCSO Total Salary Contributio n Contribution (RM) (RM) (RM) (RM) Shaved Ice Maker 2 3000 360 75 3435.00 Kitchen Porter 1 1200 144 30 1374.00 Cashier 1 1500 180 37.5 1717.50 Waiter 2 2700 324 67.5 3091.50 Studio Keeper 2 2700 324 67.5 3091.50 Cat Keeper 2 3000 360 75 3435.00 TOTAL 10 141,00 1,692 352.5 16,144.50
  • 24. 24 | P a g e 5.7 Operational Process 5.7.1 Process Chart The figure shows the process chart will use symbols that are universally recognized in the operation management field.
  • 25. 25 | P a g e 5.7.2 Flow Chart i) Design of Serving -Open cafe at 10.00A.M -Prepare and arrange the café and cat studio -Workers greet customers who come for Shaved Ice Desserts -Workers greet customers who come for cats studio -Customers pay for Shaved Ice Dessert that they ordered -Workers prepare the desserts -Workers serve the desserts to the customers -Customers enjoy their desserts -Customers pay the entrance fee of the cat studio -Workers give the pass entrance to the customers -Customers enjoying their time playing with the cats.
  • 26. 26 | P a g e 5.7.3 Quality Control, Production Control, Inventory Control We do frequent inspection and checks on our products because quality is our main priority. We aim to produce high quality products by using good materials to satisfy our customers. To maintain producing high-quality shaved ice, our operations personnel attends seminars and workshops on handling equipment and operating machines. This is to make sure every staff meets the production requirement and expectations of the shaved ice in terms of quality. As for our inventory management, we will use POS software to keep track of the inventory inflows and outflows. This is to make sure each material flowing is recorded through a barcode to avoid unnecessary production wastage. This system can also help our staff handle inventory storage handling and monitor low volume materials that needs to be restocked to avoid shortage of supply that can interrupt operations. This method is to ensure our production will run smooth with minimal errors and without interruptions. 5.8 Strategy and Plans As a newcomer in this industry, we purchase raw materials from others and modify it to fit our own shaved ice product. We will make sure our staffs are well-equipped with the necessary skills to run the operations and produce quality products for our customers. Other than that, we will make seasonal promotions according to the festivals that are being celebrated throughout the year. 5.9 Regulatory and Legal Issues When it comes to starting a business, the entrepreneur need to be aware of the regulatory and legal issues. This help the entrepreneur protect the intellectual property that they have in their business. Intellectual property is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The most well-known types are copyrights, patents, trademarks, and trade. Business in the intellectual property management services industry Help Corporation, business and individual manages their asset such as patent, trademarks, brand names and franchise agreements for a licensing fee which is paid to the asset holder. The ABCat Café used trademarks on protecting the logo and menu. This trademarks can protect and differentiate our brand and product from other competitor. We synchronize the name of into our logo and menu to claim that this is from our café.
  • 27. 27 | P a g e We go to the federal government to register our trademarks. Then, the federal will register our company trademarks at Intellectual Property Corporation of Malaysia (MyIPO). This is to make sure that our right is protect within our state’s territory only. Thus, it can stop competitor from using, making, selling or importing our brand without permission by having a registered trademark. 5.10 Operation Budgets Item Fixed Assets Expenses (RM) Monthly Expenses (RM) Other Expenses (RM) Machinery & capital equipment 103, 442.00 Vehicle 62, 690.00 Carriage Inwards 50.00 Remuneration 16, 144.50 Raw Materials 1, 901.00 Other expenditure: Road tax & Insurance Medical allowances 800 1500.00 TOTAL 166, 132.00 18, 895.50 1, 500.00 RM186, 527.50
  • 28. 28 | P a g e 6.0 INTRODUCTION OF MARKETING PLAN Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. Marketing is one of the most significant part of running up a business. Without a solid marketing plan, a business may never accomplish its objectives and resources such as cash, energy, and time can be wasted. Marketing is a key piece of business achievement and we should utilize a marketing plan as an essence for executing a marketing strategy. A marketing plan embarks to clear goals and records the activities that can assist us with accomplishing our objective. The undertaking of the marketing department of ABCat Cafe and Studio is to satisfy our customers need. Simultaneously, we need to accomplish the targeted profit. The lack of understanding on the marketing plan can bring about poorly created product that fails to satisfy the customer's needs and wants. This can influence our marketing activities and sales performance, in overall business expansion and progress. Service differentiation, for example, delivery services to their customer premises gives our business a more long-lasting competitive advantage. For our business, we are introducing a unique business concept whereby we combine dessert and cat studio under one roof. Malaysia is well-known for its hot and humid environment. Therefore, we capitalize the opportunity by introducing this dessert café and cat studio. We also use exotic cats as an extra pulling factor. Based on our research, we are confident that this business idea has a place in Malaysian market. There are not many business ideas that is similar to our business concept. Therefore, investors should not be afraid of taking the necessary risks to invest in our business.
  • 29. 29 | P a g e 6.1 Product Description ABCat Café was founded on the belief that we could make you feel refreshed by eating our shave ice while having fun playing with cat that will bring your satisfaction. Our café, ABCat Café had various flavour of shave ice to quench your thirst combined with various breed of cat to play with. 6.1.1 Shave Ice Dessert This is our food product that we provide towards the customer which is the shaved ice that comes in variety of flavour. The sweetness and cold texture feeling that will melt in your mouth will definitely bring a wonderful experience. As you can see from the picture, we have variety of flavour that you can choose from our menu in order to suit your taste. We still have one shop in the moment but planning on to expand it in the future to other states. 6.1.2 Breed of Cat Other than having variety flavour of shave ice, our company, ABCat Café will also have variety breeds of cat for you to come visit and play with them other than solving your cuteness satisfaction. As we know, to see these various breed of cat is quite hard for most people because they can’t be found easily on the streets. Plus, people who have limited time at home would not be able to take care of their pets properly. So we provide this café for those who want to see them and experience them. This is the cat breeds we choose for our ABCat Café & Studio:
  • 30. 30 | P a g e  MAINE COON Maine Coon was originated from the northern United States and is one of the largest breeds of domestic cat in the world today. It is extremely intelligent cat that adores people. So this means that people will have a good experience when they come visit and play with Maine Coon.  PERSIAN This grumpy looking cat is famous for being gentle as their beautiful long fur coats. With a huge variety of colour and fur, this cat particularly suit for indoor living in order to keep their fur coats in a peak condition. This cat has high maintenance but they are quiet and affectionate.  SCOTTISH FOLD This cat definitely has a look of its own with its tightly folded ears poking out from normal cat ears as if it is wearing a helmet. It has big round eye and mostly have innocent look that will melt your heart. This sweet and loving cat love to have companion by their side and would feel sadly alone if were left alone because they are so affectionate.
  • 31. 31 | P a g e  BRITISH SHORTHAIR This is a sturdy and muscular cat with a short fur. It is called British Blues by the United States because blue was the only recognized colour at that time. Having a medium to large size, sturdy & powerful body & a thick tail, this cat is very independent. The love to follow their owner around the house & are easy to groom because of short fur.  MUNCHKIN This cat is like a normal cat which have a medium sized kitty except for one thing which is a short leg. The cuteness of this cat shine greatly when they walk or running and even jumping because of how short their leg is, they have a short jump. Munchkin crave and love cuddling with their companion so much and were famous with their curiosity with surrounding.  BENGAL This cat is a unique breed that is directly descended from a large wild cat (Asian Leopard Cat). It is truly a special breed of cat that would delight a person if they were in contact with one because not everyone is fortunate to meet such breed. Bengal cat are energetic, playful and always want to be the Boss in the house. They are extremely intelligent although hard to handle.
  • 32. 32 | P a g e 6.2 Target Market (Customers) Target market is group of customers that have needs and wants that can be satisfied by the business through the supply of goods or services. A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. It also can be defined as group of persons for whom a firm creates and maintains a product mix that specially fits the needs and preferences of that group. It is important for company in order to make proper marketing strategy and it will become easier to manage and run our business since we know the market and the demands of customer. The marketing strategies can be done based on the demographic, geographic and psychographic. 6.2.1 Geographic Segmentation We make an aim to target the customers from Bangi area and all customers from Peninsular Malaysia to come to our café. Our café is near to resident and offices area. This area is a congested area which consists of resident, workers and students. Therefore, we choose to open our café in Bandar Baru Bangi because we know that this area is suitable and recognize with our products and services. 6.2.2 Demographic Segmentation Demographic factors are mostly concerned about the characteristic of human population or specific part of the population. Shaved ice desserts can be consumed by all ages and the price is affordable for everyone, even for a students and workers. As for cat studio, everyone are welcomed to meet our variety breed of cats to spend time playing with the cats. By promoting our variety breed of cats can attract our customers to come to our café. 6.2.3 Psychographic Segmentation People nowadays are enjoying eating desserts, especially cold desserts. This is because customer loves to eat food that looks attractive for them to take picture with the food before eating it. Plus, customers seek for something that tastes good and affordable for them to spend it. ABCat Café & Studio serving shaved ice desserts that makes people enjoy to eat, with different kinds of flavours that they can try. Our café is also a place for cat lovers who admiring playing with cats during their free time.
  • 33. 33 | P a g e 6.3 Market Size and Trends  Population of Bangi: 400,000  Estimation target per month: 20% x 400,000 = 80,000 (Shaved Ice Desserts)  Estimation target per month: 5% x 400,000 = 20,000 (Cat Studio) i) Total marketing size (Shaved Ice Desserts)  Total market size: RM12 x 80,000 = RM 960,000 per month = RM 11,520,000 per year ii) Total market size (Cat Studio)  Total market size: RM 10 x 20,000 = RM 200,000 per month = RM 2,400,000 per year
  • 34. 34 | P a g e 6.4 Competitors 6.4.1 Analysis of Competitors’ Strength and Weakness  Shaved Ice Desserts Competitors Strength Weakness Mykori  Have over 60 outlets over Malaysia  Expert in Japanese dessert  Sustain in market  Focus only on dessert  Lack of demand  Short open hours Hanbing Korean Dessert  Specialized in Korean Style Bingsu  Strategic placed at food center  Various menu  Always pack during peak hour  Quite expensive  Limited store available  Cat Studios Competitors Strength Weakness Cat Signature  Have breed cat  Serve Thai food  Reasonable price  Slow service  Lack of staff  Low engagement from customer Si Tompok Café  Specializing in fresh cakes & desserts  Serve Western food  Reasonable Price  Expensive  Store is not well known  Store concept is not attractive
  • 35. 35 | P a g e 6.4.2 Analysis of ABCat Café Opportunities and Threats Opportunities Threat Product (Shave Ice Dessert)  Can be specialized in Malaysian Shave Ice  Surrounded with heavy food café  Can attract youngster and adult  Have many bingsu and shave ice competitors  Low engagement from customer due to dessert menu only  Adult customer might not interest in shave ice Services (Cat Studio)  Mostly cat at ABCat Café & Studio is international breed cat  Trending in this several years Have strategic place to start a café business  Cost in utility due to keeping international cat  Low engagement from customer because cat café is just trend café  Limited parking 6.4.3 Comparing Competitor Product/Services  Shaved Ice Desserts Competitor Product Properties Hanbing Korean Dessert Signature Blueberry Cheese Snow Ice  Blueberry Cheese Snow Ice RM26  Features: blueberry, cheese crumbs, vanilla ice cream, blueberry syrup and milk shaved ice  Taste fresh, sweet, sour, salty and milky flavours at one time  Have yummy little cheese cube
  • 36. 36 | P a g e Mykori Dessert Café Strawberry Yogurt Kakigori  Large: RM22 / Mini: RM14  Act as daily dose of vitamins and probiotics in this red package  Categories in healthy diet.  Taste sweet and sour flavours at one time  Cat Studios Services Competitor Product Properties Cat Signature  Entrance for cat studio is only RM5 per person  The time given to customer is around 30 minutes  Around 5 to 6 cat available at one time  Space are limited to 6 or 7 person at one time Si Tompok Café  Entrance for cat studio is only RM10 per person  The time given is around 1 hour and get free Ice Tea O  Very spacious for customer to play with cat around 10 to 15 people  Consist around 20 cat at one time
  • 37. 37 | P a g e 6.5 Market Share Market share is the division of the market or sales between companies that are running the same type of business activities which is for ABCat Café, is the shave ice. The following table below explain about the market share division before and after our company, ABCat Café enters the market. i) Market Share Before and After Entrance  Shaved Ice Desserts (Product) Competitors Before Entrance After Entrance Yearly Income Mykori 30% 29% RM3, 340, 000 Bingsu Cafe 15% 14% RM1, 612, 800 Hanbing Korean Desserts 10% 9% RM1, 036, 800 Others 45% 43% RM4, 953, 600 ABCat Café 0% 5% RM576, 000 TOTAL 100% 100% RM11, 520, 000 Total sales per year for ABCat Café: RM 576,000 Average total sales per month for ABCat Café: RM 48,000  Cat Studio (Services) Competitors Before Entrance After Entrance Yearly Income Cat Signature 40% 30% RM720,000 Si Tompok Cafe 60% 50% RM1,200,000 ABCat Cafe 0% 20% RM480,000 TOTAL 100% 100% RM2,400,000 Total sales per year for ABCat Café: RM 480,000 Average total sales per month for ABCat Café: RM 40,000
  • 38. 38 | P a g e 6.6 Sales Forecast 6.6.1 Sales Forecast for Three Consecutive Years Month Sales Forecast (Rm) Total of Both Sale Forecast (RM)Shaved Ice Desserts Cat Studio January 50, 000 38, 000 RM88, 000.00 February 52, 000 42, 000 RM94, 000.00 March 48, 000 40, 000 RM88, 000.00 April 54, 000 44, 000 RM98, 000.00 May 40, 000 32, 000 RM72, 000.00 June 50, 000 44, 000 RM94, 000.00 July 48, 000 42, 000 RM90, 000.00 August 53, 000 46, 000 RM99, 000.00 September 52, 000 32, 000 RM84, 000.00 October 54, 000 42, 000 RM96, 000.00 November 30, 000 38, 000 RM68, 000.00 December 45, 000 40, 000 RM85, 000.00 TOTAL 576, 000 480, 000 RM1, 056, 000.00 Year Percentage Increase (%) Sales Forecast (Rm) Shaved Ice Desserts (Product) 1 - 576,000 2 10% 1,152,000 3 15% 1,728,000 Cat Studio (Services) 1 - 480, 000 2 25% 600, 000 3 30% 720, 000
  • 39. 39 | P a g e 6.7 Market Strategies Marketing Strategy is a process by which helps our company to focus on business plan towards achieving the marketing objective. We receive information about what is customer want and needs in our target market. We will implement the 4P’s of the marketing plan which is product, price, place and promotion. 6.7.1 Product/Services Strategy  Brand The brand image of ABCat Café and Studio is located at their product and services. The product that we offered to our customers is the shaved ice dessert that comes with different flavours. First we will start by providing four fruity flavours which are Kiwi, Mango, Strawberry and Grapes. Next, our café also provide studio for customers to meet with this cute cat creatures. Inside the cat studio, people can enjoy playing with variety breed of cat. For example, Maine Coon, Persian, Munchkin, Bengal, Scottish Fold, and British Shorthair.  Quality In order to attract customer, quality is one of the main point to focus in order to give the best experience towards the consumer. We provide the best quality in our café services, food, and as well as cat experience because we want people to enjoy their time being in ABCat Café. 6.7.2 Price Strategy  Price of Shaved Ice Desserts and Cat Studio Shaved Ice: RM12/bowl (Available Flavour - Kiwi, Mango, Strawberry, Grape) Cat Studio Entrance Fee: RM10 Kiwi Mango Strawberry Grape
  • 40. 40 | P a g e  Penetration Pricing Penetration pricing is a marketing strategy used by businesses to attract customers to a new product or service by offering a lower price during its initial offering. The lower price helps a new product or service penetrate the market and attract customers away from competitors. Market penetration pricing relies on the strategy of using low prices initially to make a wide number of customers aware of a new product. The goal of a price penetration strategy is to entice customers to try a new product and build market share with the hope of keeping the new customers once prices rise back to normal levels. 6.7.3 Distribution Strategy  Place Our company located at Bangi. The location is strategic in our point of view because other than shave ice, this location has small number of cat studio competition. This could help in increase our sale if we being a dominant cat studio in the areas.  Distribution Strategies Distribution strategy is the way to delivering our good towards the customers. Our product will be made in our store and as well as the services provided. So people will get direct contact with our company. Retail Customer 6.7.4 Promotion Strategy Company use promotion strategy in order to attract the target market. We used promotion in order to achieve marketing objectives. We will have sales promotion in particular festive season such as Chinese New Year in order to attract people who enjoying their holiday because it also represent New Year. We will give offer such as buy 2 free 1 for the customer during those days.
  • 41. 41 | P a g e  Online Advertising (Social Media) We use Facebook, Twitter and Instagram to promote our store and as well as give information about our daily routine. Furthermore, customer and our follower can interact with content that we post. We also will engage with our follower and customer through social media interaction. We will use social media boosting post at Facebook and Instagram at RM200 each month in 2020. Facebook Page: Instagram Account: Twitter Account:  
  • 42. 42 | P a g e  Website We have created our own wix website to promote our product and services. Furthermore, it will help to give detail information about our company relating out product and services towards the consumer.  Signboard/Shopboard We have signboard displayed at our store front. The total cost of production for our signboard is RM5000.  Banner We will put banner in Bangi area in order to create awareness about our store towards local people. The price will be RM60.  6.9 Marketing Budgets Item Fixed Assets Expenses (RM) Monthly Expense (RM) Other Expenses (RM) TOTAL Fixed Assets: Signboard Banner 5000 60 RM5, 060.00 Working Capital: Boosting Posts Website 200 - RM200.00 Others Expenditure: Others TOTAL 5060 200 RM5, 260.00  
  • 43. 43 | P a g e 7.0 Introduction of Organization Plan 7.1 Mission, Vision & Objective  Mission : To provide customer a best quality and delicious shaved ice with different kinds of flavour at one time. : To continually improve all aspect of business in order to give satisfaction to our customer : To provide a safe, fun and unique environment for cat alongside with people who want to play with them.  Vision : To become the customer first preference cat cafe studio while secure the position in dessert and cat studio market among the other competitor.  Objectives : To increase year-by-year revenue. : To maintain appropriate financial leverage throughout the operation period. : To maintain profitability of the business.  
  • 44. 44 | P a g e 7.2 Organization Chart 7.3 Administrative Manpower Planning Name Key Management Role No. of personnel Muhammad Harith Dannial bin Zaharin General Manager/ Operation Manager 1 Mu’azh bin Abdul Aziz Financial Manager 1 Syakirin Aiman bin Abd Razak Marketing Manager 1 Muhammad Khairisaniy bin Ibrahim Administration Manager 1 TOTAL 4 General Manager (Harith) Administrative Manager Marketing Manager (Syakirin) (Saniy) Financial Manager (Mu’azh) Operation Manager (Harith)
  • 45. 45 | P a g e 7.4 Key Management Personal Names & Positions Career Highlights Muhammad Harith Danial Bin Zaharin (General Manager) - Graduate from UiTM Shah Alam in Master of Business Studies. - Working experience in a well-established cat café as a branch manager for 5 years. - Expert leadership and management skills. - Expert in giving motivation. Muhammad Harith Danial Bin Zaharin (Operation Manager) Syakirin Aiman Bin Abd Razak (Marketing Manager) - Graduate from UiTM Shah Alam in Master of Business Studies. - Good persuasive skills. - People-friendly. - Expert of social media marketing. - 3 years of experience in marketing department. Muhammad Khairisaniy Bin Ibrahim (Administrative Manager) - Graduate from UiTM Shah Alam in Master of Business Studies. - Expert managerial skills. - 3 years of experience in administrative department. Mu’azh Bin Abdul Aziz (Financial Manager) - Graduate from UiTM Shah Alam in Master of Business Studies. - Expert in several language such as Bahasa Melayu, English, Mandarin, Cantonese, Italian and Spanish. - Good in communication and management skills.
  • 46. 46 | P a g e 7.5 Schedule of Tasks and Responsibilities Names & Positions Tasks & Responsibilities General Manager - Implementing vision & mission towards achieving objectives. - Managing and lead the organization towards success. - Perform regular administration & management activities of the corporation. - Execute development plans annual, action plans & investment, maintenance and expenses plan. Operation Manager - Recruit, select, train, assign, schedule, & discipline employees - Enforce & evaluate policies and procedures - Develop operations systems by determining product handling & storage requirements - Develop processes for receiving product, equipment utilization, inventory management & shipping - Analyse process workflow, employee, requirements & equipment layout Marketing Manager - Strategize marketing & promotional plan for the business. - Managing the marketing activities within the marketing department. - Coordinating marketing campaigns in according to sales & promotion objective. Administrative Manager - Handle report on employment data throughout the company - Improving administrative system, policies & procedure - Organize paperwork until it completed all the process - Supervising day-to-day operations of the administrative department and staff member Financial Manager - Monitor the company’s cash flow and budget. - Setting up target of profit - - Become advisor for the company future business decisions
  • 47. 47 | P a g e 7.6 Schedule of Remuneration POSITION No. Monthly Salary (RM) EPF Contribution (RM) SOCSO Contribution (RM) Total (RM) General Manager 1 2000 240 50 2290.00 Operation Manager 1 2000 240 50 2290.00 Marketing Manager 1 2000 240 50 2290.00 Administrative Manager 1 2000 240 50 2290.00 TOTAL 10 8000 960 200 RM9, 160.00 7.7 Management Compensation & Ownership Names & Positions Monthly salary Share of ownership Amount of Equity Invested General Manager RM2, 290.00 25% RM25, 000.00 Operation Manager RM2, 290.00 25% RM25, 000.00 Marketing Manager RM2, 290.00 25% RM25, 000.00 Administrative Manager RM2, 290.00 25% RM25, 000.00 7.8 Supporting Professional Advisors and Services Name of professional Advisors Services Provided Amirah Binti Ahmad Suki Business consultation
  • 48. 48 | P a g e 7.9 List of Café Furniture and Fittings Item Image Unit Safety Stock Price (RM) Total (RM) Spoon 100 100 0.50 RM100.00 Dessert Bowl 100 150 13 RM3, 250.00 Bar Table 1 - 690 RM690.00 Bar Chair 5 - 60 RM300.00 Study Chair 5 - 136 RM680.00 Foldable Round Table 1 - 238 RM238.00
  • 49. 49 | P a g e Table With 4 Chairs 13 - 760 RM9, 880.00 TOTAL RM15, 138.00 7.10 List of Cat Studio Furniture and Fittings Item Image Unit Safety Stock Price (RM) Total (RM) Large Cage 5 2 239 RM1, 673.00 Cat Bowl 4 6 20 RM200.00 Bean Bag 5 - 33 RM165.00 Dust Roller 15 5 3 RM60.00
  • 50. 50 | P a g e Carrier 10 2 48 RM576.00 Litter Box 8 2 20 RM200.00 Cat Toys 3 - 13 RM39.00 Cat Scratching Pole 1 1 55 RM55.00 Solid Wood Cat Climbing 1 - 185 RM185.00 TOTAL RM3, 153.00
  • 51. 51 | P a g e 7.10.1 Total Expenses Item Total Café Furniture and Fittings RM15, 138.00 Studio Furniture and Fittings RM3, 185.00 RM18, 323.00 7.11 Administrative Budget Particulars Fixed Assets Expenses (RM) Monthly Expenses (RM) Other Expenses (RM) Total (RM) Fixed Assets Land & Building - - Office Furniture & fittings 15, 138.00 RM15, 138.00 3, 185.00 RM3, 185.00 Office Equipment - - Premises Renovation - - Vehicle - Working Capital Remuneration 9, 160.00 RM9, 160.00 Utilities 6, 000.00 RM6, 000.00 Premises Rental 13, 900.00 RM13, 900.00 Travelling expenses - - Office supplies - Stationaries 100 RM100.00 Other Expenditure Course attended - - Pre-Operations Deposit (rent, utilities, etc.) 27,800.00 RM27, 800.00 Business Registration & Licenses 5,000.00 RM5, 000.00 Insurance & Road Tax for Motor Vehicle - - Other Pre-Operations Expenditure (Decoration) 2,000.00 RM2, 000.00 Total 18, 323.00 29,160.00 34, 800.00 RM82, 283.00
  • 52. 52 | P a g e 8.0 FINANCIAL PLAN 8.1 Capital Expenditure of ABCat Café & Studios Types of Fixed Assets Estimated Cost (RM) Estimated Economic Life (years) Administrative/Organization Land & Building - Office Furniture and Fittings 18,323 5 Sales/Marketing Signboard/Shopboard 5,000 5 Banner 60 5 Operations/Technical Machinery and Capital Equipment 103,442 5 Vehicle 62,690 5 Total 189,515 8.2 Pre Operating & Working Capital Projections Pre-Operating & Incorporation Costs (one-off) RM Business incorporation 5,000 Deposit (rent, utilities, etc.) 27,800 Other pre-operating & incorporation costs 2,000 Sales & Marketing Costs (monthly) Online Advertisements 200 General & Administrative Costs (monthly) Premises Rental 13,900 Utilities 6,000 Salaries, Wages, EPF & SOCSO 9,160 Office Supplies 100 Operations & Technical Costs (monthly) Purchase of Raw Materials/Goods 1,901 Carriage Inwards 50 Salaries, Wages, EPF & SOCSO 16,145 Medical Allowances 800 Traveling Expenses 250 Other Expenditure (annually) Road Tax & Insurance 1,500 Total Pre-Operations & Working Capital Expenditure RM84,806.00
  • 53. 53 | P a g e Annual Increase in Working Capital (if any) Year 2 1% Year 3 1% Tax Rates Year 1 25% Year 2 25% Year 3 25% 8.3 Sales & Purchase Projections Sales Projections RM Purchase Projections RM January 2020 88,000 January 2020 1901 February 2020 94,000 February 2020 1,901 March 2020 88,000 March 2020 1,901 April 2020 98,000 April 2020 1,901 May 2020 72,000 May 2020 1,901 June 2020 94,000 June 2020 1,901 July 2020 90,000 July 2020 1,901 August 2020 99,000 August 2020 1,901 September 2020 84,000 September 2020 1,901 October 2020 96,000 October 2020 1,901 November 2020 68,000 November 2020 1,901 December 2020 85,000 December 2020 1,901 Total 2020 1,056,000 Total 2020 22,812 Total 2021 1,752,000 Total 2021 16,695 Total 2022 2,448,000 Total 2022 17,530 8.4 Collection for Sales & Purchase Payments Sales Collections Purchase Payments In the month of sales 100% In the month of purchase 100% One month after sales 0% One month after purchase 0% Two months after sales 0% Two months after purchase 0%
  • 54. 54 | P a g e 8.5 Ending Stock for Raw Materials and finished Goods Ending Inventory of Raw Materials RM Ending Inventory of Finished Goods RM End of 2020 330 End of 2020 End of 2021 330 End of 2021 End of 2022 330 End of 2020 8.6 Project Implementation Cost Capital Expenditure Cost Sources of Financing Land & Building Cash Office Furniture and Fittings 18,323 Cash Signboard/Shopboard 5,000 Cash Banner 60 Cash Machinery and Capital Equipment 103,442 Loan Vehicle 62,690 Hire-purchase Working Capital 1 months Sales & Marketing Costs (monthly) 200 Cash General & Administrative Costs (monthly) 29,160 Cash Operations & Technical Costs (monthly) 19,146 Cash Pre-Operating & Incorporation Costs (one-off) 34,800 Loan Other Expenditure (annually) 1,500 Cash Provision for Contingencies 5% 13,641 Cash TOTAL 287,962
  • 55. 55 | P a g e 8.7 Sources of Project Financing Capital Expenditure Cost Own Contributions Loan Hire- Purchase Cash Existing F. Assets Land & Building - Office Furniture and Fittings 18,323 18,323 Signboard/Shopboard 5,000 5,000 Banner 60 60 Machinery and Capital Equipment 103,442 103,442 Vehicle 62,690 62,690 Working Capital Sales & Marketing Costs (monthly) 200 200 General & Administrative Costs (monthly) 29,160 29,160 Operations & Technical Costs (monthly) 19,146 19,146 Pre-Operating & Incorporation Costs (one-off) 34,800 34,800 Other Expenditure (annually) 1,500 1,500 Provision for Contingencies 13,641 13,641 TOTAL 287,962 87,030 138,242 62,690
  • 56. 56 | P a g e 8.8 Depreciation, loans and hire purchase schedules Type of Fixed Asset Office Furniture and Fittings Cost (RM) 18,323 Depreciation Method Straight Line Economic Life (years) 5 Year Annual Accumulated Book Value Depreciation Depreciation - - 18,323 1 3,665 3,665 14,658 2 3,665 7,329 10,994 3 3,665 10,994 7,329 4 3,665 14,658 3,665 5 3,665 18,323 - 6 0 0 - 7 0 0 - 8 0 0 - 9 0 0 - 10 0 0 - Type of Fixed Asset Signboard/Shopboard Cost (RM) 5,000 Depreciation Method Straight Line Economic Life (years) 5 Year Annual Accumulated Book Value Depreciation Depreciation - - 5,000 1 1,000 1,000 4,000 2 1,000 2,000 3,000 3 1,000 3,000 2,000 4 1,000 4,000 1,000 5 1,000 5,000 - 6 0 0 - 7 0 0 - 8 0 0 - 9 0 0 - 10 0 0 -
  • 57. 57 | P a g e Type of Fixed Asset Banner Cost (RM) 60 Depreciation Method Straight Line Economic Life (years) 5 Year Annual Accumulated Book Value Depreciation Depreciation - - 60 1 12 12 48 2 12 24 36 3 12 36 24 4 12 48 12 5 12 60 - 6 0 0 - 7 0 0 - 8 0 0 - 9 0 0 - 10 0 0 - Type of Fixed Asset Machinery and Capital Equipment Cost (RM) 103,442 Depreciation Method Straight Line Economic Life (years) 5 Year Annual Accumulated Book Value Depreciation Depreciation - - 103,442 1 20,688 20,688 82,754 2 20,688 41,377 62,065 3 20,688 62,065 41,377 4 20,688 82,754 20,688 5 20,688 103,442 - 6 0 0 - 7 0 0 - 8 0 0 - 9 0 0 - 10 0 0 -
  • 58. 58 | P a g e Type of Fixed Asset Vehicle Cost (RM) 62,690 Depreciation Method Straight Line Economic Life (years) 5 Year Annual Accumulated Book Value Depreciation Depreciation - - 62,690 1 12,538 12,538 50,152 2 12,538 25,076 37,614 3 12,538 37,614 25,076 4 12,538 50,152 12,538 5 12,538 62,690 - 6 0 0 - 7 0 0 - 8 0 0 - 9 0 0 - 10 0 0 -
  • 59. 59 | P a g e 8.8 Cash Flow (2020 monthly) MONTH Pre-Operations January February March April May June CASH IN FLOW - Capital (Cash) 87,030 Loan 138,242 Cash Sales 88,000 94,000 88,000 98,000 72,000 94,000 Collection of Accounts Receivable 0 0 0 0 0 0 TOTAL CASH RECEIPT 225,272 88,000 94,000 88,000 98,000 72,000 94,000 Pre-operating & Incorporation Expenditure 34,800 Sales & Marketing Expenditure 200 200 200 200 200 200 General & Administrative Expenditure 29,160 29,160 29,160 29,160 29,160 29,160 Operations & Technical Expenditure 19,146 19,146 19,146 19,146 19,146 19,146 Other Expenditure 1,500 Purchase of Fixed Assets 126,825 Hire-Purchase Repayment: Principal 1,045 1,045 1,045 1,045 1,045 1,045 Interest 261 261 261 261 261 261 Loan Repayment: Principal 916 916 916 916 916 916 Interest 576 576 576 576 576 576 Tax Payable 0 0 0 0 0 0 TOTAL CASH OUTFLOW 161,625 52,803 51,303 51,303 51,303 51,303 51,303 CASH SURPLUS (DEFICIT) 63,647 35,197 42,697 36,697 46,697 20,697 42,697 BEGINNING CASH BALANCE 63,647 98,843 141,540 178,236 224,933 245,629 ENDING CASH BALANCE 63,647 98,843 141,540 178,236 224,933 245,629 288,326
  • 60. 60 | P a g e July August September October November December 90,000 99,000 84,000 96,000 68,000 85,000 0 0 0 0 0 0 90,000 99,000 84,000 96,000 68,000 85,000 200 200 200 200 200 200 29,160 29,160 29,160 29,160 29,160 29,160 19,146 19,146 19,146 19,146 19,146 19,146 1,045 1,045 1,045 1,045 1,045 1,045 261 261 261 261 261 261 916 916 916 916 916 916 576 576 576 576 576 576 0 0 0 0 0 104,371 51,303 51,303 51,303 51,303 51,303 155,675 38,697 47,697 32,697 44,697 16,697 (70,675) 288,326 327,022 374,719 407,415 452,112 468,809 327,022 374,719 407,415 452,112 468,809 398,134
  • 61. 61 | P a g e 2020 2021 2022 87,030 0 0 138,242 0 0 1,056,000 1,752,000 2,448,000 0 0 0 1,281,272 1,752,000 2,448,000 0 0 34,800 2,400 2,424 2,448 0 0 349,920 353,419 356,953 229,746 225,698 228,623 1,500 1,515 1,530 126,825 12,538 12,538 12,538 3,135 3,135 3,135 10,991 11,540 12,117 6,912 6,363 5,786 104,371 280,386 452,905 883,138 897,018 1,076,036 0 0 398,134 854,982 1,371,964 0 0 398,134 1,253,116 398,134 1,253,116 2,625,080
  • 62. 62 | P a g e 8.9 Pro-forma production cost and pro-forma income statement Years 2020 2021 2022 Sales 1,056,000 1,752,000 2,448,000 Less: Expenditure Pre-Operating & Incorporation Expenditure 7,000 General & Administrative Expenditure 349,920 353,419 356,953 Sales & Marketing Expenditure 2,400 2,424 2,448 Operations & Technical Expenditure 229,746 225,698 228,623 Other Expenditure 1,500 1,515 1,530 Interest on Hire-Purchase 3,135 3,135 3,135 Interest on Loan 6,912 6,363 5,786 Depreciation of Fixed Assets 37,903 37,903 37,903 Total Expenditure 638,516 630,457 636,378 Net Income Before Tax 417,484 1,121,543 1,811,622 Tax 104,371 280,386 452,905 Net Income After Tax 313,113 841,158 1,358,716 Accumulated Net Income 313,113 1,154,271 2,512,987 Summary Total Sales Total Expenditure Net Income 2020 1,056,000 638,516 313,113 2021 1,752,000 630,457 841,158 2022 2,448,000 636,378 1,358,716 #VALUE! #VALUE!
  • 63. 63 | P a g e 8.10 Balance Sheet 2020 2021 2022 Non-Current Assets (Book Value) Land & Building Other Fixed Assets 151,612 113,709 75,806 Other Assets Deposit 27,800 27,800 27,800 179,412 141,509 103,606 Current Assets Inventory 0 0 0 Accounts Receivable Cash Balance 398,134 1,253,116 2,625,080 398,134 1,253,116 2,625,080 TOTAL ASSETS 577,546 1,394,625 2,728,686 Owners' Equity Capital 87,030 87,030 87,030 Accumulated Income 313,113 1,154,271 2,512,987 400,143 1,241,300 2,600,017 Long-Term Liabilities Loan Balance 127,251 115,711 103,593 Hire-Purchase Balance 50,152 37,614 25,076 177,403 153,325 128,669 Current Liabilities Accounts Payable TOTAL EQUITY & LIABILITIES 577,546 1,394,625 2,728,686
  • 64. 64 | P a g e 8.11 Project Milestones Start Date End Date Project Kick-Off 8 Oct 2019 9 Oct 2019 Business Requirement 9 Oct 2019 20 Nov 2019 Product Customization 15 Oct 2019 25 Dec 2019 Completion of Design & Development 25 Dec 2019 28 Dec 2019 Ordering of Materials in Production Quantities 29 Dec 2019 30 Dec 2019 Starting of Production or Operations 30 Dec 2019 1 Jan 2020 First Release 5 Jan 2020 14 Jan 2020 Receipt of First Orders 15 Jan 2020 20 Jan 2020 Delivery of First Sales 21 Jan 2020 25 Jan 2020
  • 65. 65 | P a g e 9.0 CONCLUSION We are truly grateful to finish this business plan with all the members. We have gone through up and down through this journey but it gives a brand new experience for us to participate in this business. We hope that our business will progressed well in the future as we want to achieve big and high profit for our business no matter what is the outcome. With trained staff and good cooperation, we believe that our store is up to par with our competitors. Furthermore, with how dedicated and hard work we provided, we wish to achieve our vision to become customer first preferences cat café studio while secure the position in dessert and cat studio market among the other competitor. In order to target that, we should show our effort by providing the best product and services towards the customer in Bangi area. In addition, we want to give the best experienced for our customer who come and visit our store. There is no doubt we will gain all these things with our effort, responsibility and commitment in doing our work to improve our business. This will definitely motivate and improve our business performance in the near future in order to satisfy the customer. Finally, not only this business plan helps us to gain new knowledge, but as well as helping us to execute a detail business task even though we started as a new company. From the report, we learnt a lot from a business point of view and as well as how business world work in the beginning. We gain experienced on how to accomplish the business, how is the operation work and what business must face through in order to succeed by completing this report. This project enhances our mind in entrepreneur development other than upgrade our skill through perseverance and hard work. If God wills, we will be looking forward to continue our adventure in the business world.
  • 66. 66 | P a g e 10.0 APPENDICES 10.1 Sample resume  General Manager / Operation Manager Name of Partners Muhammad Harith Danniel bin Zaharin Identify card number 870522-13-8876 Permanent Address No 97, Jalan Delima Merga, Seksyen 27, 09070, Bandar Baru Bangi, Selangor. Correspondence Address Jalan 8/36, Seksyen 8, 43650, Bandar Baru Bangi at Selangor Email [email protected] Telephone Number / Fax Number 012-8975632 Date of Birth 22/05/1985 Marital Status Married Academic Qualification Graduate from UiTM Shah Alam in Master of Business Studies. Course Attended Economic Entrepreneurship Skills  Expert leadership and management skills.  Expert in giving motivation. Experiences Working experience in a well-established cat café as a branch manager for 5 years. Present Occupation General Manager of Cat Studio Previous Business Experiences Operation manager at Rasa Sayang Restaurant
  • 67. 67 | P a g e  Marketing Manager Name of Partners Syakirin Aiman bin Abd Razak Identify card number 861205-02-2013 Permanent Address Jalan 14, Taman Melur, Seksyen 9, 09099, Bangi, Selangor Correspondence Address Jalan 8/36, Seksyen 8, 43650, Bandar Baru Bangi at Selangor Email [email protected] Telephone Number / Fax Number 016-5489725 Date of Birth 05/12/1984 Marital Status Married with 3 wives Academic Qualification Graduate from UiTM Shah Alam in Master of Business Studies. Course Attended Marketing Entrepreneurship Skills  Good persuasive skills.  People-friendly.  Expert of social media marketing. Experiences 3 years of experience in marketing department. Present Occupation Marketing Manager for Cat Studio Previous Business Experiences None
  • 68. 68 | P a g e  Administrative Manager Name of Partners Muhammad Khairisaniy bin Ibrahim Identify card number 870212-02-8574 Permanent Address Jalan 14, Seksyen 9, 09099, Bangi, Selangor Correspondence Address Jalan 8/36, Seksyen 8, 43650, Bandar Baru Bangi, Selangor Email [email protected] Telephone Number / Fax Number 012-3569874 Date of Birth 12/02/1987 Marital Status Single Academic Qualification Graduate from UiTM Shah Alam in Master of Business Studies. Course Attended International Entrepreneurship Skills Expert managerial skills. Fluent in English, Italy, Malay and Japan Experiences 3 years of experience in administrative department. Present Occupation Administrative Manager at Cat Studio Previous Business Experiences None
  • 69. 69 | P a g e  Financial Manager Name of Partners Mu’azh bin Abdul Aziz Identify card number 850229-06-5645 Permanent Address No 44, Taman Delima, Seksyen 12, 67599, Bangi, Selangor Correspondence Address Jalan 8/36, Seksyen 8, 43650, Bandar Baru Bangi at Selangor Email [email protected] Telephone Number / Fax Number 018-8569456 Date of Birth 29/02/1985 Marital Status Married Academic Qualification Graduate from UiTM Shah Alam in Master of Business Studies. Course Attended Corporate Finance Skills  Expert in several language such as Bahasa Melayu, English, Mandarin, Cantonese, Italian and Spanish.  Good in communication and management skills. Experiences 4 years of experience in operation department. Present Occupation Operation Manager of Cat Studio Previous Business Experiences None

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ENT530 - PRINCIPLES OF ENTREPRENEURSHIP

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  1. PDF Principles of Entrepreneurship (Ent530): Business Plan Report

    3.3 Description of Industry 3.4 Key success of the company 9 - 12 4. DESCRIPTION OF VENTURE 4.1 Detail of Product 4.2 Problem Solved by The Product 4.3 Value Proposition 4.4 The Demonstrable Customer Demand 4.5 Existing Competition 4.6 Timeliness 13 - 14 5. MARKETING PLAN 5.1 Setting Marketing Objectives 5.2 Determining Product or Services

  2. ENT530- Business PLAN -OCT2021

    (ENT530) BUSINESS PLAN (REPORT 30% & PRESENTATION 10%) OVERVIEW. A business plan venture is a document that details out what a business wants to accomplish with its new product or services. It is a detailed road map used to convert ideas and visions into a real and functioning product or services that is profitable and viable for the business ...

  3. ABCat Cafe & Studio (ENT530

    ABCat Cafe & Studio (ENT530 - Business Plan) - Download as a PDF or view online for free. Submit Search. Upload. ABCat Cafe & Studio (ENT530 - Business Plan) ... P a g e 4.0 DESCRIPTION OF VENTURE 4.1 Opportunity 4.1.1 One of a Kind / Unique ABCat Café is a combination between a small restaurant that sells light meals with drinks and providing ...

  4. Business PLAN ENT530

    4 description of venture. 4 opportunity. ... (ent530) business plan (group project) prepared by: rozzidi binti rosdi (2022991161) hafiez bin amir (2022975085) judyanoe june jeckley (2022958727) nur naziah binti hamza @ hamzah (2022974859) irfan hifny bin mutahir azlan (2022958707)

  5. Business plan ent530

    Submission of the Business Plan (ENT530) ... DESCRIPTION OF VENTURE 4 Opportunity 4 Benchmarks. OPERATIONS AND PRODUCTION PLAN 5 Operation 5 Facilities and Improvements 5 Future Capital Needs 5 Operating Cycle 5 Strategy and Plans 5 Regulatory and Legal Issues. 6. MARKETING PLAN

  6. (PDF) ENT530 BUSINESS PLAN -- (PROJECT 3)

    ENT530 BUSINESS PLAN -- (PROJECT 3) - PRINCIPLES OF ENTREPRENEURSHIP Authors: Muhamad Amirol bin Ramli Universiti Teknologi MARA Abstract Tea Junction Cafe will be established on 1 August...

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    ENT530 - BUSINESS PLAN REPORT GUIDELINE - 13.07.2023.pdf - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Scribd is the world's largest social reading and publishing site.

  8. PDF Ent530 Principles of Entrepreneurship Business Plan

    ent530 principles of entrepreneurship business plan faculty / program: fsppp/ am225 semester: 4 group 4 (am2254e) name student id nur aisha bt mohd yusoff 2021126175 amira binti mamat 2021190099 fatin amirah bt torji 2021132501 nabila hanim binti mohd mohamadiah 2021171697 nik nur fadhilah bt nik mohd fakhri 2021115059

  9. UiTM Curriculum Management

    Course Description: The focus of this course is to nurture a basic appreciation for entrepreneurship from the perspective of the individual entrepreneur. Emphasis is on the entrepreneurial mindset and decision process the individual encounters as he pursues entrepreneurial opportunities, creates new ventures and deals with business management ...

  10. Ent530

    1. This is a group project and the students are required to form groups comprising of 3 MEMBERS ONLY. 2. Each group needs to choose and write one viable business opportunities (product or service). 3. The group needs to write and present final report business plan using the given format. 4.

  11. Ent530

    BUSINESS PLAN (ENT530) : GUIDELINES & TEMPLATE. PRINCIPLES OF ENTREPRENEURSHIP (ENT530). WRITTEN REPORT BUSINESS PLAN (30%) OVERVIEW. A business plan venture is a document that details out what a business wants to accomplish with its new product or services. It is a detailed road map used to convert ideas and visions int o a real and functioning product or services that is profitable and ...

  12. Description OF Venture ENT530 2022 entrepreneurship

    DESCRIPTION OF VENTURE. Details of product : " Take Me Home" is an online-based retail company that sells high quality clothes. Our company caters to consumers of all genders, including teenagers and young adults. We want to keep our standard and product quality by using high quality materials and used high technology printer for the t-shirt.

  13. ENT530 BP GUIDELINE AND TEMPLATE OCT2021 NMA.pdf

    ENT530 NMA/OCT/2021 BUSINESS PLAN - GROUP PROJECT (30%) Submission: Week 12 OVERVIEW A business plan venture is a document that details out what a business wants to accomplish with its new product or services.

  14. Business plan ENT530 Yin & Yummy BA2323C.docx

    YIN & YUMMY BUSINESS PLAN Faculty: Faculty of Business Management Program: Bachelor's in Office System Management Group: BA2323C Course: Principles of Entrepreneurship Course Code: ENT530 Semester: 3 Group Members: Submitted to: Profesor Madya Dr Jati Kasuma Ali Submission Date: 24th December 2021 11.

  15. PDF Faculty & Programme : Faculty of Accountancy (Ac220)

    business plan faculty & programme : faculty of accountancy (ac220) group : mac2204b course : principles of entrepreneurship (ent530) semester : 4 group name : group members : no . name mat ri c no 1. anis fatihah binti sapini 2020847196 2. nur aina binti muhamad rizal 2020878482 3. nur'ain binti rahim 2020609082 4. nurain sabrina binti ...

  16. Ent530 Business Plan

    13 BUSINESS PLAN (ENT530) DESCRIPTION OF VENTURE. 14 ENT530 : SEPT 2019 ... BUSINESS PLAN (ENT530) 4.0 DESCRIPTION OF VENTURE. 4.1. Opportunity. 4.1.1. General nature of the company Zahra Florist is specialist in flower arrangement that made up from high quality flowers to the customer who likes to give appreciation to ones they love and happy ...

  17. ENT530 Business plan

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  18. Ent530 Final Business Plan

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  19. ENT530

    business plan: cafe dream. faculty : faculty of business and management group : ba242 4b course : principles of entrepreneurship course code : ent semester : 3 group members : 1. azra hazirah binti mohamad aziz (2022991227) 2. syazana maulad mohammad hadi (2022919669) 3. ally yasmine binti faizul (2022747991) 4.

  20. FINAL BUSINESS PLAN REPORT ENT530 2021-2022 .pdf

    4 4. Description of venture Currently, Malaysia is one of the countries that are affected with Covid-19 virus that is spread globally and has affected human's health. Coronavirus is the virus that can be transmitted through air and touching from one person to one person. The virus that attacked humans will show several symptoms like flu, high fever, dry cough and tiredness.

  21. Ent530 Business Plan Lurv3 Enterprise

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    PRINCIPLES OF ENTREPRENEURSHIP (ENT530) BUSINESS PLAN VIDEO PRESENTATION (10%) Group Project Submission : Week 13 - 06.07.2023. 1. FAILURE TO FOLLOW INSTRUCTION and LATE SUBMISSION will jeopardize the student's grade for this subject. 2.