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Internet Radio Business Plan Template

SEPT.03, 2013

Internet Radio Business Plan

An internet radio business is a relatively new commercial enterprise opportunity that is available because of the ability to stream music on the web. This is a rapidly growing market as people increasingly rely on their home computers for work and recreation. Offering an online specialty music site to a well-defined market niche can be quite lucrative if the details of the unique service, from subscription plans to music selection, are well thought out in every respect. The internet radio business plan will need to explain in the Executive Summary the features that make this business unique in the marketplace because ease of competitor entry is a potential problem. Investors will look for multiple revenue sources like subscription fees, advertising revenues and co-marketing arrangements. Another important question is how the internet radio service will keep people connected to the business so they continue renewing subscriptions. For example, will live radio guests be included in the mix or will regular contests be run to engage the marketplace?

The internet radio business plan will include discuss:

  • Station format, i.e. music, local news, etc.
  • Size and scope of the market
  • Music genre, i.e. rock, pop, Christian, country, classical etc.
  • Music rights and sources of music talent, i.e. audio files, unsigned community bands, live music played by guests
  • Whether the business is home or station based
  • Hours of operation (which determines staffing requirements)
  • Capital requirements
  • Demographics of the target audience
  • Federal Communications Commission (FCC) licensing and other permits

The ability to listen to streaming music files has made starting a radio station affordable. However, like any business there are start-up and operating capital requirements, and potential investors will verify that these factors have been addressed in the business plan. The type of radio station equipment needed depends on the station setup. For example, a station playing live music will need space for bands and appropriate equipment for transmitting high quality sound from a studio. If there will not be live music played, the equipment and space needs are greatly reduced. Equipment for a radio production facility can include electronic hardware, microphones, signal processing equipment, audio recorder, and a lot more.

Ideally, investors will be presented with proof of federal and state licensing and a business plan that includes a detailed analysis of the market and the competition. A successful internet radio station will have a solid plan for advertising and marketing the station and subscriptions. Allowing people to contact the radio station and make comments or music requests is an excellent way to engage the marketplace. Most radio stations have sponsors and having them lined up before delivering the business plan to investors is a plus.

Since so many critical details are required in order to develop an internet radio business plan, many entrepreneurs turn to OGS Capital for assistance. OGS Capital business consultants works closely with radio station operators to develop the ideal business plan and can help entrepreneurs target particular investors. You can quickly get the help needed by completing the online contact form.

Download Internet Radio Business Plan Sample in pdf

Professional OGS capital writers specialized also in themes such as roller skating rink business plan , starting a paintball field business plan , business plans for night club , business plan for music festival , starting a music venue business plan , business plan for a movie theater and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Home » Media

A Sample Radio Station Business Plan Template

A radio station is a station that transmits sound and broadcast with different types of modulation: AM radio stations transmit in AM (amplitude modulation), FM stations transmit in FM (frequency modulation), which are older analog audio standards; while newer digital radio stations transmit in several digital audio standards: DAB (digital audio broadcasting), HD radio, DRM (Digital Radio Mondiale).

In the United States of America, over 90 percent of people listen to the radio one way or the other. It is on record that radio reaches over 68 percent of U.S. consumers aged 12 and above on an average day and 236 million people listen to the radio each week. Global radio advertising expenditure is about $35.25bn and radio advertising expenditure in the United States of America is about $15.6 billion.

Steps on How to Write a Radio Station Business Plan

1. executive summary.

Life Beat™ 101.5 FM Radio Station, Inc. is a licensed radio broadcasting company that will run lifestyle and entertainment programs. Our head office will be located in a standard high-rising office facility in the heart of New York City, New York. We will operate as terrestrial radio and also as online radio. Nancy Devenport is the founder and CEO of Life Beat™ 101.5 FM Radio Station, Inc.

Company Profile

A. our products and services.

  • Operating broadcasting studios and facilities
  • Producing radio (lifestyle and entertainment) content
  • Transmitting programming to affiliated broadcast stations
  • Advertising services
  • Creative services
  • Public relations services for stakeholders
  • Media planning, buying & representation
  • Creating talk and news related advertising campaigns
  • Disseminating advertising campaigns through our radio station

Our services are designed to entertain, inform and give platforms to businesses and individuals to reach out to their target market by advertising their products and services.

b. Nature of the Business

We will run our radio station on a business-to-consumer model (our listeners will not be charged) and a business-to-business model (businesses will be charged to advertise or do business with our radio station).

c. The Industry

Life Beat™ 101.5 FM Radio Station, Inc. will operate under the Radio Broadcasting industry.

d. Mission Statement

Our mission is to make quality lifestyle and entertainment radio content available to listeners not just in the United States but also to listeners all across the world via our terrestrial and online radio platform.

e. Vision Statement

Our vision is to be known as the leading entertainment radio station, and we will be a trusted platform for businesses to advertise and promote their product and services.

f. Our Tagline (Slogan)

Life Beat™ 101.5 FM Radio Station – Your Best Lifestyle and Entertainment Radio Station!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Life Beat™ 101.5 FM Radio Station, Inc. will be formed as a Limited Liability Company (LLC).

h. Our Organizational Structure

  • Chief Executive Officer
  • Company’s Lawyer
  • Creative Director
  • Technical Director (Sound Engineer)
  • Human Resources and Admin Manager
  • Content Creator
  • Talk and News Presenters/On-Air Personalities
  • Sales and Marketing Executive
  • Customer Service Executive/Front Desk Officer

i. Ownership/Shareholder Structure and Board Members

  • Nancy Devenport (Owner and Chairman/Chief Executive Officer) 51 Percent Shares
  • Justin Bells (Board Member) 19 Percent Shares
  • Chris Emerson (Board Member) 10 Percent Shares
  • Patterson Zeds (Board Member) 10 Percent Shares
  • Rita McKenzie (Board Member and Sectary) 10 Percent Shares.

SWOT Analysis

A. strength.

  • Effective structure in place to help consumers enjoy the seamless lifestyle and entertainment  content
  • Highly experienced and qualified employees and management
  • Double broadcasting options (online and terrestrial)
  • Access to finance from business partners
  • Water-tight strategies on how to expand beyond the major markets
  • Reliable broadcasting equipment and tools.

b. Weakness

  • Financial Constraints
  • A new business that will be competing with well-established radio stations with celebrity on-air personalities
  • Inability to retain qualified employees longer than we want within our teething period.

c. Opportunities

  • Massive global reach via internet radio.
  • Growing listeners of reach and robust lifestyle and entertainment radio content
  • Good support structure for radio stations in the United States of America.

i. How Big is the Industry?

It is safe to say that the Radio Broadcasting industry is massive, and there is no limit to the number of radio stations a country can accommodate, many thanks to the advent of online radio stations.

ii. Is the Industry Growing or Declining?

Although the radio station industry can be said to be growing going by the number of online and traditional radio stations that are springing up, but going by the income generated, it will be safe to say that the industry is declining.

This is because, in 2020, U.S. radio stations generated roughly 9.7 billion U.S. dollars in OTA revenues, down from 12.8 billion in the previous year. At the same time, online radio ad revenue also decreased but not as drastically and fell under the one billion dollar mark it reached in 2019.

iii. What are the Future Trends in the Industry

New technologies, like machine learning/artificial intelligence, predictive behavioral analytics, and data-driven marketing, are what will determine the future trends in the radio broadcasting industry. The radio station is also a keen adaptor of automated customer service technology, utilizing chatbots and AI interfaces to assist customers with basic tasks and also keep down staffing costs.

iv. Are There Existing Niches in the Industry? If YES, List them

Yes, there are loads of niche ideas when it comes to the radio station. They include;

  • News and Talkshow Radio Station
  • Sports Radio Station
  • Classical Music Radio Station
  • Oldies Radio Stations
  • Gospel Radio Station
  • Travels and Tour Radio Station
  • Health Radio Station
  • Lifestyle and Fashion Radio Station
  • Education Radio Station
  • Language-Based Radio Station (Latin, Spanish, English, Portuguese, French, Chinese et al)

v. Can You Sell a Franchise of your Business in the Future?

Life Beat™ 101.5 FM Radio Station, Inc. has no plans to sell franchises in the nearest future.

  • The arrival of a new radio station within our market space
  • Unfavorable government policy and regulations especially for terrestrial radio stations.
  • Cyber security challenges for online radios
  • Liability problems
  • Continuously changing consumer demands especially as it relates to lifestyle and entertainment content.

i. Who are the Major Competitors?

  • KOST 103.5 FM
  • Kiss FM (WKSC-FM) 103.5 FM
  • KUSF 90.3 FM (now online only)
  • WFMU 91.1 FM
  • KEXP 90.3 FM
  • WKTU 103.5 FM
  • WLTW Lite 106.7 FM
  • KXRY 107.1 FM
  • WFCC-FM 107.5 FM
  • WBEZ 91.5 FM.

ii. Is There a Franchise for Radio Station Broadcasting?

For now, no radio station is into franchising in the United States of America.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Radio Station Broadcasting Business?

In the United States of America, radio station broadcasting is regulated at both the state and federal levels. As directed by Congress in Section 207 of the Telecommunications Act of 1996, the Federal Communications Commission adopted the Over-the-Air Reception Devices (“OTARD”) rule concerning governmental and nongovernmental restrictions on listeners’ ability to receive broadband radio services (formerly multichannel multipoint distribution service or MMDS).

All transmitters regulated by the Commission, including the customer-end fixed wireless antennas (either satellite or terrestrial) covered under the amended rule, are required to meet the applicable Commission guidelines regarding RF exposure limits.

For example, if anyone says anything which defames an individual or organization, the presenter and the station could both be sued for libel. Please check with your zoning or planning department to find out what options are available to you.

Marketing Plan

A. who is your target audience.

i. Age Range

Our target market comprises teens and adults above 13 years who have access to radio either terrestrial or internet.

ii. Level of Educational

We don’t have any restriction on the level of education of those for who we are going to create our lifestyle and entertainment content.

iii. Income Level

There is no cap on the level of income of the people we are going to create our lifestyle and entertainment radio content for.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we are going to create our lifestyle and entertainment content for.

v. Language

There is no restriction when it comes to the language spoken by the people we will provide content for, although we are going to be broadcasting in American English.

vi. Geographical Location

Aside from people who reside in New York City, anybody from the United States of America and any geographical location can listen to our radio station. This is because we will operate both terrestrial and internet radio.

vii. Lifestyle

Life Beat™ 101.5 FM Radio Station, Inc. will not restrict anybody from listening to our content based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

  • Host Themed Events That Catch Attention.
  • Tap Into Text Marketing.
  • Make Use of Bill Boards.
  • Share our Events in Local Groups and Pages.
  • Turn our Social Media Channels into a Resource
  • Develop our Business Directory Profiles
  • Build Relationships with players in the Radio Broadcasting industry.

i. Traditional Marketing Strategies

  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Broadcast Marketing -Television & Radio Channels.
  • OOH Marketing – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO) Marketing.
  • Affiliate Marketing
  • Mobile Marketing.

iii. Social Media Marketing Plan

  • Start using chatbots.
  • Create a personalized experience for our customers.
  • Create an efficient content marketing strategy.
  • Create a community for our target market.
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on the relevant social media channels.
  • Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Life Beat™ 101.5 FM Radio Station, Inc. will make sure it covers profits, insurance, premium, license, and economy or value, and full package for each transaction. Our pricing strategy will reflect;

  • Cost-Based Pricing
  • Value-Based Pricing
  • Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, strategic alliances in the radio broadcasting industry to help refer clients to us.

Life Beat™ 101.5 FM Radio Station, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, so we can have a visible, in-demand service that is competitively priced and promoted to our customers.

b. Inventory Strategy

The fact that we need office supplies means that Life Beat™ 101.5 FM Radio Station, Inc. will operate an inventory strategy to use for ordering, maintaining, and processing items in our warehouse.

c. Payment Options for Customers

Here are the payment options that Life Beat™ 101.5 FM Radio Station, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

d. Return Policy, Incentives, and Guarantees

At Life Beat™ 101.5 FM Radio Station, Inc. we do not have a return policy but we will use our discretion where necessary. We will have a disclaimer policy when it comes to comments made by call-in listeners or guests being interviewed on a live show.

As regards incentives, we will make sure that organizations that advertise on our radio station get free one-month advertising when they pay for two quarters. As regard guarantees, our clients and listeners should be assured that we will have very minimal downtime since we will be operating 24 hours a day and 7 days a week.

e. Customer Support Strategy

Our customer support strategy will involve seeking customer feedback. This will help us provide excellent lifestyle and entertainment content for our clients and investors. It will also help us to understand their needs, experiences, and pain points.

We will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.

Operational Plan

Our operational plan will cover capacity planning, location planning, layout planning, quality planning, and methods planning.

We plan to expand our revenue by 25 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include attracting investors and strategic partners like media and branding consultants that will help us boost our service offerings.

a. What Happens During a Typical Day at a Radio station broadcasting business?

  • The office is open for the day
  • The on-air personality goes live
  • Different programs are aired as scheduled
  • Adverts are played as scheduled
  • Documentation and other administrative jobs are handled throughout the day
  • Marketers go out to market our services
  • Maintenance of the server and all technical components of broadcasting are carried out as scheduled.
  • The administrative part of the office is closed for the day but the radio continues to air its programs.

b. Production Process (If Any)

There is no production process when it comes to the radio station broadcasting business.

c. Service Procedure (If Any)

There is no defined service procedure for radio stations.

d. The Supply Chain

Life Beat™ 101.5 FM Radio Station, Inc. will rely on key players in all industries to refer business deals and clients to us.

e. Sources of Income

Life Beat™ 101.5 FM Radio Station, Inc. make money from offering the following services;

  • Producing radio (lifestyle and entertainment) content for clients
  • Transmitting programming to affiliated broadcast stations as requested
  • Creating lifestyle and entertainment related advertising campaigns for organizations

Financial Plan

A. amount needed to start your radio broadcasting company.

Life Beat™ 101.5 FM Radio Station, Inc. would need an estimate of $1.2 million to successfully set up our Radio station broadcasting company in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Cost Involved?

  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $7,300.
  • Marketing, Branding, and Promotions – $5,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $5,400.
  • Rent/Lease – $150,000.
  • Radio Broadcasting Transmitters and Internet Infrastructure – $70,000
  • Other start-up expenses including commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $40,000
  • Start-up Inventory – $15,000
  • Store Equipment (cash register, security, ventilation, signage) – $4,750
  • Furnishing and Equipping – $20,000
  • Website: $750
  • Opening party: $3,000
  • Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much will it cost?

Life Beat™ 101.5 FM Radio Station, Inc. will not build a new facility for our radio station broadcasting company; we intend to start with a long-term lease and after 5 years, we will start the process of owning (acquiring) our facility.

d. What are the Ongoing Expenses for Running a Radio Station Broadcasting Company?

  • Broadcasting transmitters and internet server maintenance
  • Utility bills (internet, phone bills, signage and sewage et al)
  • Salaries of employees

e. What is the Average Salary of your Staff? List the Job Position and their proposed salary based on industry rate and your startup capital

  • Chief Executive Officer – $45,000 Per Year
  • Company’s Lawyer – $40,000 Per Year
  • Creative Director – $38,500 Per Year
  • Technical Director (Sound Engineer) – $38,500 Per Year
  • Human Resources and Admin Manager – $38,000 Per Year
  • Content Creator – $35,000 Per Year
  • Talk and News Presenters/On-Air Personalities – $32,000 Per Year
  • Sales and Marketing Executive – $30,000 Per Year
  • Accountant – $30,000 Per Year
  • Customer Service Executive/Front Desk Officer – $28,000 Per Year

f. How Do You Get Funding to Start a Radio Station Broadcasting Company

  • Raise money from personal savings and sale of personal stocks and properties
  • Raise money from investors and business partners
  • Sell shares to interested investors
  • Apply for a loan from your bank/banks
  • Source for soft loans from your family members and friends.

Financial Projection

A. how much should you charge for your service.

At Life Beat™ 101.5 FM Radio Station, Inc. our advertising fee will be based on the nature and duration of the advertising deal.

b. Sales Forecast?

  • First Fiscal Year (FY1): $240,000
  • Second Fiscal Year (FY2): $300,000
  • Third Fiscal Year (FY3): $380,000

c. Estimated Profit You Will Make a Year?

  • First Fiscal Year (FY1) (Profit After Tax): $100,000
  • Second Fiscal Year (FY2) (Profit After Tax: $160,000
  • Third Fiscal Year (FY3) (Profit After Tax: $250,000

d. Profit Margin of a Radio Station Broadcasting Company Product/Service

The average net profit margin for Life Beat™ 101.5 FM Radio Station, Inc. is approximately 25 percent. The average net profit margin can be higher or lower depending on our additional service offerings and overhead expenses.

Growth Plan

A. how do you intend to grow and expand .

Life Beat™ 101.5 FM Radio Station, Inc. will grow our radio station by first opening other offices in key cities in the United States of America within the first five years of establishing the business.

b. Where do you intend to expand to and why? (Geographical locations)

Life Beat™ 101.5 FM Radio Station, Inc. plans to expand to first to Los Angeles – California, San Francisco – California, Chicago – Illinois, Washington, D.C., Boston – Massachusetts, Miami – Florida, Seattle – Washington, Dallas – Texas, and Philadelphia – Pennsylvania.

The reason we intend to expand to these geographical locations is that available statistics show that the cities listed above have the highest radio broadcasting market in the United States.

The founder of Life Beat™ 101.5 FM Radio Station, Inc. plans to exit the business via management buyout. We will make it easy for the company’s management team to purchase the assets of the business. We know that it will motivate them to put in their very best in running the radio station because of the greater rewards. With that, we can be assured that the business will be under the care of a safe and well-structured management team and board of trustees.

More on Media

Radio Station Mavericks Logo Design

How To Write a Winning Radio Station Business Plan + Template

Creating a radio station business plan is essential for any business, but it can be especially helpful for radio station businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective radio station business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every new radio station owner should include in their radio station business plan.

Download the Ultimate Business Plan Template

What is a radio station business plan.

A radio station business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your radio station business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Radio Station Business Plan?

A radio station business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a radio station business.

Writing an Effective Radio Station Business Plan

The following are the key components of a successful radio station business plan:

Executive Summary

The executive summary of a radio station business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your radio station company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your radio station business, you may not have a long company history. Instead, you can include information about your professional experience in the radio station business and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your radio station business, mention this.

You will also include information about your chosen radio station business plan model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a radio station business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of your own radio station business may include advertising agencies, record production companies, music artist agents, and music artist-led businesses. 

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or radio station business services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your radio station business will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your radio station business may have:

  • Established name recognition
  • Well-developed industry relationships
  • Proven marketing strategies
  • Strong financial position
  • Robust programming

Marketing Plan

This part of the radio business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? What is your advertising strategy? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your radio station business via word-of-mouth marketing or by exhibiting at industry trade shows.

Operations Plan

This part of your radio station business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a radio station business include reaching $X in sales. Other examples include adding new shows or stations, expanding to a new market, hiring additional staff, and launching a new website.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific radio station industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Radio Station

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Radio Station

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup radio station business.

Sample Cash Flow Statement for a Startup Radio Station

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your radio station business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your radio station company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A radio station business plan will also lead you to consider every aspect of your business in detail, from your target market to your marketing strategy, and from your operations to your financials. This will help ensure that you have considered everything that could impact the success of your business before you even get started.  

Finish Your Radio Station Business Plan in 1 Day!

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How to Start a Profitable Radio Station Business [11 Steps]

Nick

By Nick Cotter Updated Feb 02, 2024

image of a radio station business

Business Steps:

1. perform market analysis., 2. draft a radio station business plan., 3. develop a radio station brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for radio station., 6. open a business bank account and secure funding as needed., 7. set pricing for radio station services., 8. acquire radio station equipment and supplies., 9. obtain business insurance for radio station, if required., 10. begin marketing your radio station services., 11. expand your radio station business..

When embarking on the exciting journey of starting a radio station, the first crucial step is to conduct a thorough market analysis. This deep dive into the existing market landscape helps in identifying potential opportunities, understanding the target audience, and garessing the competition. Here's how you can perform an effective market analysis:

  • Research the current radio market to identify trends, popular formats, and market saturation levels.
  • Analyze the demographic and psychographic profiles of your targeted listeners to tailor your content and marketing strategies.
  • Assess the competition by analyzing other radio stations' strengths, weaknesses, and market positioning.
  • Identify potential partnerships, sponsors, and advertisers by understanding their interests and the benefits your radio station can offer.
  • Gather data on advertising rates, listener statistics, and market growth to estimate potential revenue streams.
  • Consider technological trends such as streaming services and podcasting and how they might impact your radio station's reach and business model.
  • Use surveys, focus groups, and social media analysis to get direct feedback from potential listeners about their preferences and expectations.

image of a radio station business

Are radio station businesses profitable?

The level of profitability of a radio station business depends on many factors, such as the size of the market it serves, the type of programming it broadcasts and the types of advertising and sponsorships it is able to secure. Generally, radio station businesses that are able to effectively reach an audience that is larger than their competitors will be more profitable than those that have a smaller audience base.

Launching a radio station requires a comprehensive plan that addresses content, audience, and revenue streams. It's crucial to understand the regulatory landscape and market dynamics. Key points to cover are:

  • Content Strategy: Define your station's format, programming, and target audience.
  • Licensing and Regulations: Outline the process for obtaining necessary broadcasting licenses.
  • Studio and Equipment: Detail the setup and technology needed for your operations.
  • Marketing and Audience Engagement: Develop strategies for building your listener base and engaging with the community.
  • Revenue Models: Explore various revenue streams, including advertising, sponsorships, and syndication.

How does a radio station business make money?

Radio station businesses make money primarily through selling advertisements to sponsors and businesses. For example, a radio station that is targeting an audience interested in starting a successful spice business could sell advertisement spots to companies that specialize in providing spices or other food related items. Additionally, radio stations may also generate revenue through hosting live events or charging sponsors to produce promotional content for their station. Lastly, radio stations may also offer on-demand streaming or podcasts for a subscription fee. An example target audience for this business would be aspiring entrepreneurs who are looking to learn more about the process of setting up a successful spice business.

Creating a unique and memorable brand is crucial for your radio station to stand out in a competitive market. Your brand will encapsulate your station's identity, values, and the type of content you'll be broadcasting. Consider the following steps to help you craft a brand that resonates with your target audience and sets the tone for your station's presence.

  • Define Your Brand Personality: Decide on the character and tone of your station. Is it upbeat and contemporary, classic and sophisticated, or edgy and alternative? Your brand personality will guide your content and how you engage with listeners.
  • Identify Your Target Audience: Understand who you're broadcasting to. Knowing your audience's demographics, interests, and listening habits will help tailor your brand to meet their preferences.
  • Choose a Memorable Name: The station name should be catchy, easy to remember, and reflective of your brand personality and content focus.
  • Design a Standout Logo: Your logo is often the first visual impression of your brand. It should be visually appealing and represent your station's ethos effectively.
  • Create a Consistent Theme: Use consistent colors, fonts, and imagery across all marketing materials and platforms to reinforce your brand identity.
  • Develop a Slogan or Tagline: A catchy slogan can be a powerful branding tool that encapsulates your station's essence and sticks in the minds of your listeners.
  • Integrate Your Brand Across All Content: Ensure your brand identity is evident in your programming, advertisements, and any other content you produce or share.

How to come up with a name for your radio station business?

Coming up with a unique name for your new radio station business can be a difficult task. To get started, think about content that your station will broadcast and what kind of audience it will aim to reach. Use this information to brainstorm potential names that could reflect your values and appeal to your target audience. Once you have some ideas, ask friends and colleagues for feedback on the options you've come up with. Finally, you may want to consult with a professional branding agency to make sure the name you decide on is both original and legally available.

image of ZenBusiness logo

Starting a radio station involves several critical steps, and formalizing your business registration is key to establishing a legal entity for your station. This process varies depending on your country and locality, but here's a general guide to getting registered:

  • Choose your business structure. Common types include sole proprietorship, partnership, limited liability company (LLC), and corporation. Each has different implications for taxes, liability, and ongoing requirements.
  • Register your business name. Ensure your chosen name is not already in use, and register it with the appropriate government authority. This might be at the local, state, or federal level, depending on where you are.
  • Obtain an Employer Identification Number (EIN) or its equivalent. This is necessary for tax purposes and is generally required to open a business bank account.
  • Register for state and local taxes. Depending on your location, this may include sales tax, use tax, payroll tax, and others.
  • Secure the necessary permits and licenses. Radio stations require specific broadcasting licenses from regulatory bodies like the Federal Communications Commission (FCC) in the United States.
  • Understand and comply with broadcasting regulations. This includes rules about content, advertising, and transmission, which are critical for operating legally.

Resources to help get you started:

Explore invaluable resources for radio station entrepreneurs eager for insights into market trends, operational excellence, and strategic growth guidance:

  • Radio World : This publication offers news and analysis on radio technology, trends, and station management. Visit Radio World .
  • Inside Radio : Access breaking news, industry reports, and strategic guidance tailored to radio professionals. Visit Inside Radio .
  • AllAccess : A hub for radio and music industry news, trends, and job opportunities. Visit AllAccess .
  • FCC - Radio Broadcast Station : The official guide from the Federal Communications Commission covering licensing, regulations, and policy updates for radio stations. Visit FCC - Radio Broadcast Station .
  • Radio Ink : A leading radio industry management and marketing magazine featuring success stories and marketing strategies. Visit Radio Ink .
  • Nielsen Audio : Offers detailed industry reports and insights on audience trends and behaviors for radio stations. Visit Nielsen Audio .

Starting a radio station involves obtaining licenses and permits related to broadcasting and telecommunications. Compliance with Federal Communications Commission (FCC) regulations is crucial. Essential steps include:

  • FCC License: Apply for a broadcast license from the FCC, following their specific guidelines and requirements.
  • Business Registration: Register your business entity with your state and obtain a general business license if required.
  • Music Licensing: Secure licenses from music rights organizations to legally play music on your station.

What licenses and permits are needed to run a radio station business?

Radio station businesses will need a Broadcast Radio Station License, granted by the Federal Communications Commission (FCC). Depending on the type of radio station and its operations, other licenses and permits may be required, including but not limited to: a written consent or waiver from a property owner to locate radio tower equipment; a license from the Federal Aviation Administration if radio station operations interfere with flight paths; and a copyright license from the Harry Fox Agency, to name a few.

Starting a radio station requires careful financial management, and one of the essential steps is to open a business bank account, which will help keep your business finances separate from personal funds. Additionally, securing adequate funding is crucial to cover startup costs, buy equipment, and ensure smooth operations. Below are key points to consider when opening a bank account and securing funding for your radio station business:

  • Research banks that offer business accounts with favorable terms for small businesses, including low fees and good customer service.
  • Gather required documentation such as your business license, EIN, incorporation papers, and personal identification to open your account.
  • Consider different funding options such as small business loans, grants, sponsorships, crowdfunding, or angel investors specifically interested in media ventures.
  • Prepare a solid business plan that outlines your financial projections, target market, and revenue streams to attract potential investors and lenders.
  • Keep in mind that having a dedicated business account will make it easier to track expenses, manage taxes, and process transactions related to your radio station.

Setting the right pricing for your radio station services is crucial for attracting advertisers while ensuring your business remains profitable. Consider your operating costs, audience size, and the value you provide to advertisers. Below are some guidelines to help you set your pricing:

  • Assess market rates: Look at what competitors are charging for similar services to ensure your prices are competitive.
  • Cost-plus pricing: Calculate your operating costs and add a markup to determine your prices, ensuring you cover expenses and generate a profit.
  • Value-based pricing: Set prices based on the perceived value to the advertiser, which might include audience demographics and engagement levels.
  • Package deals: Offer discounts for bulk or long-term advertising commitments to encourage larger investments from advertisers.
  • Seasonal adjustments: Consider adjusting prices for peak advertising periods such as holidays or special events.
  • Flexibility for negotiations: Have a built-in margin that allows some room for negotiation without undercutting your bottom line.
  • Transparent pricing tiers: Create clear pricing tiers based on ad length, frequency, and time slots to make it easy for advertisers to choose the best option for their needs.

What does it cost to start a radio station business?

Initiating a radio station business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $175000 for launching such an business. Please note, not all of these costs may be necessary to start up your radio station business.

Starting your own radio station is an exciting venture, but it requires careful planning and investment in the right equipment. To ensure your broadcasts are clear and professional, here's a list of essential equipment and supplies you'll need to acquire:

  • Transmitter: The most vital piece of equipment, which sends out radio waves to be picked up by receivers.
  • Antenna: To effectively broadcast your signal over the desired coverage area.
  • Audio Mixer: For managing different audio inputs, such as microphones, music, and jingles.
  • Microphones: High-quality mics are essential for clear voice broadcasting.
  • Headphones: To monitor audio output during live broadcasts.
  • Computers and Software: For audio editing, playlist management, and streaming your station online.
  • CD Players/Turntables: If you plan to play music from physical media.
  • On-Air Recording Light: To signal when the studio is live and prevent interruptions.
  • Cables and Accessories: Including XLR cables, audio interfaces, and soundproofing materials.
  • Emergency Alert System (EAS): To comply with FCC regulations for broadcasting emergency information.

List of software, tools and supplies needed to start a radio station business:

  • Broadcasting Software - $300-$1500
  • Computer and Audio Interfaces - $500 - $1500
  • Studio/Transmitter/Receiver Equipment - $1000 - $5000
  • Studio Furniture and Accessories - $100-$500
  • Antenna Systems - $150-$3000
  • Transmission Lines, Towers & Mounts - $200-$5000
  • Public Address Systems – PA Systems – Amplifiers, Speakers, Microphones, Headphone Sets etc. – $600- 1500
  • Miscellaneous Equipment and Accessories – Cables etc. – $50- 500
  • Studio Monitors and Speakers -$200-1000
  • Broadcast Licence Fee - depends on location

Protecting your radio station business with the right insurance is crucial to safeguard against potential liabilities and unforeseen events. Here's a concise guide to help you navigate the process of obtaining the necessary business insurance:

  • Research different types of insurance policies such as General Liability Insurance, Professional Liability Insurance, and Property Insurance to determine which ones are applicable to your radio station.
  • Contact insurance agents or brokers who specialize in media and broadcast businesses, as they can provide tailored advice and coverage options.
  • Consider additional coverages like Business Interruption Insurance, Equipment Breakdown Insurance, and Cyber Liability Insurance to protect against various risks associated with running a radio station.
  • Compare quotes and policy terms from multiple insurance providers to ensure you get the best coverage at a competitive rate.
  • Review the insurance requirements specific to your location and industry, as some areas may require certain types or levels of coverage by law.
  • Ensure that you understand the claims process and know how to report an incident should the need arise.

Marketing your radio station is crucial to attract listeners and advertisers, which are essential for the success of your business. A strategic marketing plan can help you establish your brand, reach your target audience, and create a loyal listener base. Here are some key steps to market your radio station services effectively:

  • Create a strong brand identity with a memorable logo, slogan, and station jingles.
  • Develop a professional website with streaming capabilities and station information.
  • Utilize social media platforms to engage with listeners and promote content.
  • Partner with local businesses and event organizers for cross-promotion opportunities.
  • Offer promotional giveaways and contests to increase audience interaction.
  • Invest in search engine optimization (SEO) to improve your website's visibility online.
  • Advertise your station through local print, online media, and outdoor advertising.
  • Network at industry events and join broadcasting associations for greater exposure.
  • Encourage word-of-mouth marketing by providing exceptional and unique content.
  • Measure and analyze your marketing efforts to refine your strategy over time.

Expanding your radio station business can help you reach a larger audience, diversify your content, and increase revenue. Here are some strategies to consider as you seek to broaden the scope and impact of your radio station.

  • Explore Digital Platforms: Embrace streaming services, apps, and social media to distribute content and engage with listeners globally.
  • Content Syndication: Offer your popular programs to other stations or networks, which can provide additional revenue streams.
  • Invest in Marketing: Strengthen your brand through targeted advertising campaigns and partnerships with other media outlets.
  • Community Involvement: Sponsor local events or host community programs to increase visibility and connect with your audience offline.
  • Develop New Shows: Create new and diverse content to attract different listener demographics and keep your programming fresh.
  • Merchandise: Sell branded merchandise to create a new revenue line and promote listener loyalty.
  • Listener Feedback: Regularly solicit and incorporate listener feedback to ensure your content remains relevant and engaging.
  • Expand Signal Reach: Upgrade your equipment or negotiate with signal providers to extend your broadcast range.
  • Collaborate with Influencers: Partner with popular personalities to tap into their followings and add credibility to your station.

How to write a business plan for a radio?

radio business plan

Writing a business plan for a radio can be an intimidating task, especially for those just starting.

This in-depth guide is designed to help entrepreneurs like you understand how to create a comprehensive business plan so that you can approach the exercise with method and confidence.

We'll cover: why writing a radio business plan is so important - both when starting up, and when running and growing the business - what information you need to include in your plan, how it should be structured, and what tools you can use to get the job done efficiently.

Let's get started!

In this guide:

Why write a business plan for a radio?

What information is needed to create a business plan for a radio.

  • What goes in the financial forecast for a radio?
  • What goes in the written part of a radio business plan?
  • What tool can I use to write my radio business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a radio business plan is so crucial.

To have a clear roadmap to grow the business

It's rarely business as usual for small businesses. The economy follows cycles where years of growth are followed by recessions, and the business environment is always changing with new technologies, new regulations, new competitors, and new consumer behaviours appearing all the time...

In this context, running a business without a clear roadmap is like driving blindfolded: it's dangerous at best. That's why writing a business plan for a radio is essential to create successful and sustainable businesses.

To write an effective business plan, you will need to take stock of where you are (if you are already in business) and where you want the business to go in the next three to five years.

Once you know where you want your radio to be, you'll have to identify:

  • what resources (human, equipment, and capital) are needed to get there,
  • at what pace the business needs to progress to get there in time,
  • and what risks you'll face along the way.

Going through this process regularly is beneficial, both for startups and existing companies, as it helps make informed decisions about how best to allocate resources to ensure the long-term success of the business.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your radio's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your radio business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your radio's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your radio.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your radio and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your radio's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your radio, let's explore what information is required to create a compelling plan.

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Writing a radio business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a radio

Before you begin writing your business plan for a radio, conducting market research is a critical step in ensuring precise and realistic financial projections.

Market research grants you valuable insights into your target customer base, competitors, pricing strategies, and other crucial factors that can impact the success of your business.

In the course of this research, you may stumble upon trends that could impact your radio.

You may find that people are increasingly listening to podcasts instead of radio, and that they may be listening to streaming services like Spotify or YouTube Music more often than traditional radio stations.

Such market trends play a pivotal role in revenue forecasting, as they provide essential data regarding potential customers' spending habits and preferences.

By integrating these findings into your financial projections, you can provide investors with more accurate information, enabling them to make well-informed decisions about investing in your radio.

Developing the sales and marketing plan for a radio

Budgeting sales and marketing expenses is essential before creating a radio business plan.

A comprehensive sales and marketing plan should provide an accurate projection of what actions need to be implemented to acquire and retain customers, how many people are needed to carry out these initiatives, and how much needs to be spent on promotions, advertising, and other aspects.

This helps ensure that the right amount of resources is allocated to these activities in order to hit the sales and growth objectives forecasted in your business plan.

The staffing and equipment needs of a radio

As you embark on starting or expanding your radio, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

A radio station might incur staffing costs such as salaries and benefits for radio announcers, producers, and technicians. Additionally, the station might require equipment costs, such as microphones, mixers, computers, and studio furniture. Finally, other costs, such as licensing fees, broadcast tower rental, and music licensing fees might also be incurred.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your radio's financial forecast?

The objective of the financial forecast of your radio's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a radio are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a radio shows how much revenue and profit your business is expected to make in the future.

example of projected profit and loss statement in a radio business plan

A healthy radio's P&L statement should show:

  • Sales growing at (minimum) or above (better) inflation
  • Stable (minimum) or expanding (better) profit margins
  • A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established radio.

The forecasted balance sheet of your radio

The projected balance sheet of your radio will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

  • Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
  • Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

projected balance sheet in a radio business plan example

Analysing your radio projected balance sheet provides an understanding of your radio's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your radio's liquidity and solvency:

  • A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
  • A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The cash flow forecast

A projected cash flow statement for a radio is used to show how much cash the business is generating or consuming.

cash flow forecast in a radio business plan example

The cash flow forecast is usually organized by nature to show three key metrics:

  • The operating cash flow: do the core business activities generate or consume cash?
  • The investing cash flow: how much is the business investing in long-term assets (this is usually compared to the level of fixed assets on the balance sheet to assess whether the business is regularly maintaining and renewing its equipment)?
  • The financing cash flow: is the business raising new financing or repaying financiers (debt repayment, dividends)?

As we discussed earlier, cash is king and keeping an eye on future cash flows an imperative for running a successful business. Therefore, you can expect the reader of your radio business plan to pay close attention to your cash flow forecast.

Also, note that it is customary to provide both yearly and monthly cash flow forecasts in a business plan - so that the reader can analyze seasonal variation and ensure the radio is appropriately funded.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a radio.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

sources and uses table in a radio business plan

This table helps size the investment required to set up the radio, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your radio business plan, let's have a look at the written part of the plan.

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The written part of a radio business plan

The written part of a radio business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Throughout these sections, you will seek to provide the reader with the details and context needed for them to form a view on whether or not your business plan is achievable and your forecast a realistic possibility.

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your radio's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your radio's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

The second section in your radio's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your radio, you could emphasize its potential reach and potential market. The radio could be positioned to target a large, diverse population that may be difficult to reach through other mediums. Additionally, the radio station could be located in an area that has the potential to experience population growth in the future, meaning the reach and potential market could expand even more.

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your radio business plan should include a detailed description of what your company sells to its customers. 

For example, your radio could offer customers music streaming services, podcast subscriptions, and the ability to create their own radio station. Music streaming services allow customers to access a library of songs and albums on-demand, podcast subscriptions give them access to exclusive content, and the ability to create their own radio station allows them to customize their radio listening experience.

The reader will want to understand what makes your radio unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When outlining your market analysis in the radio business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your radio, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your radio targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include people who are over the age of 50. They have disposable income and enjoy listening to classic radio stations, such as those that play oldies and jazz music. They may also be interested in talk radio programs, such as news and sports commentary.

In the competition subsection, introduce your main competitors and explain what sets your radio apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your radio.

5. The strategy section

When you write the strategy section of your radio business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your radio station could face the risk of a power outage or technical malfunction. If the power went out, your station could be left unable to broadcast and listeners would not be able to tune in. Additionally, if there was a technical malfunction, it could cause a disruption in your broadcast, preventing listeners from hearing your content.

6. The operations section

The operations of your radio must be presented in detail in your business plan.

Begin by addressing your staff, specifying the main roles and your recruitment plan to support the anticipated growth. Outline the qualifications and experience needed for each role and discuss your recruitment strategies, which may involve using job boards, referrals, or headhunters.

Next, clearly state your radio's operating hours, allowing the reader to gauge the adequacy of your staffing levels. Additionally, mention any considerations for varying opening times during peak seasons and your approach to handling customer queries outside regular operating hours.

The key assets and intellectual property (IP) required to run your business should also be highlighted. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, ensure they are well-documented in this section.

You might have valuable key assets and IP such as music recordings that you could play on the radio, or other media content that you could license or purchase. Additionally, you could have exclusive partnerships with other radio stations or production companies that could give you access to exclusive content that other radio stations may not have access to.

Finally, provide a comprehensive list of suppliers you intend to collaborate with, along with a breakdown of their services and main commercial terms, such as price, payment terms, break clauses and contract duration. Investors often seek insight into the reasons behind your supplier choices, which may include a preference for higher-quality products or established relationships from past ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a radio business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my radio's business plan?

There are two main ways of creating your radio business plan:

  • Using specialized business planning software,
  • Hiring a business plan writer.

Using an online business plan software for your radio's business plan

Using online business planning software is the most efficient and modern way to create a radio business plan.

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Screenshot from The Business Plan Shop's Financial Forecasting Software

Hiring a business plan writer to write your radio's business plan

Outsourcing your radio business plan to a business plan writer can also be a viable option.

These writers possess valuable experience in crafting business plans and creating accurate financial forecasts. Additionally, enlisting their services can save you precious time, enabling you to concentrate on the day-to-day operations of your business.

It's important to be mindful, though, that hiring business plan writers comes with a cost. You'll be paying not just for their time but also for the software they use, and their profit margin.

Based on experience, a complete business plan usually requires a budget of at least £1.5k ($2.0k) excluding tax, and more if revisions are needed after initial meetings with lenders or investors - changes often arise following these discussions.

When seeking investment, be cautious about spending too much on consulting fees. Investors prefer their funds to contribute directly to business growth. Thus, the amount you spend on business plan writing services and other consulting services should be negligible compared to the amount you raise.

Another aspect to consider is that while you'll receive the output of the business plan, you usually won't own the actual document. It will be saved in the consultant's business plan software, which will make updating the plan challenging without retaining the consultant on a retainer.

Given these factors, it's essential to carefully weigh the pros and cons of outsourcing your radio business plan to a business plan writer and decide what best suits your business's unique needs.

Why not create your radio's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a radio business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my radio business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

  • Word processors don't include instructions and examples for each part of your business plan
  • Word processors don't update your numbers automatically when they change in your forecast
  • Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a radio business plan for some entrepreneurs, it is by far not the best or most efficient solution.

  • A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant.
  • Having an up-to-date business plan is the only way to keep visibility on your radio's future cash flows.
  • Using business plan software is the modern way of writing and maintaining business plans.

We hope that this practical guide gave you insights on how to write the business plan for your radio. Do not hesitate to get in touch with our team if you still have questions.

Also on The Business Plan Shop

  • In-depth business plan structure
  • Key steps to write a business plan?
  • Free business plan template

Know someone who owns or wants to start a radio? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Sample Radio Station Business Plan

Radio station business plan pdf sample.

The broadcast industry is one that has witnessed a lot of growth and transitions from analog to digital broadcasting.

Today the broadcasting landscape has seen a dramatic growth where it is now possible to easily tune-in to a TV or radio program from anywhere in the world with the help of an internet connection.

The radio station is our focus as we seek to discuss how to start a radio station . We will also be looking at how much it cost to start a radio station.

READ: How To Launch A TV Channel

Here is a sample business plan for starting an internet or community radio station business.

There are lots of people getting into the radio broadcasting industry due to its perceived benefits and rightly so. As you read through, you will be guided on how to start one as well as what is expected of you by the regulatory agencies.

Step 1: Obtaining FCC Approval

The Federal Communications Commission is also known as the FCC is the regulatory body saddled with the responsibility of regulating all broadcast activities as well as issuing licenses. There are 2 types of radio stations.

These include the low power radio station which has lesser coverage and costs significantly lower and the full power radio stations. This type of radio station is mostly used for commercial operations and has a wider coverage area.

To operate any of these, you need to obtain approval from the FCC. According to the FCC, it receives tons of applications for new radio stations.

This, according to it outweighs the availability of available spectrums. This has led to delays in the issuance of licenses and approval as well as outright denial in some cases. Applying for a radio license does not guarantee that you will obtain one.

The FCC recommends that you do not purchase equipment before applying for a permit as you may have wasted your resources if your application is denied.

However, if you obtain the required licensing, then you can commence the process of starting your radio station. The following steps should be followed;

Step 2: Deciding the Type of Station You Want to Operate

When applying for an FCC approval, you must have decided on the type of radio station you wish to start.

That is either low power (which requires less powerful equipment and a smaller coverage area) as well as the full power radio station (with the widest spread requiring a larger spectrum). Approving your licensing request depends on the spectrum availability.

Step 3: Purchasing Equipment

Radio broadcast equipment is a necessity for smooth operations. There are several varieties of equipment you will need to buy. This will require having the financial resources to foot these purchases. Some equipment you will need to buy includes Emergency Alert Systems that starts from $3,000.00, transmitters, antennas, and other transmitting related equipment starting from $4,000.00, a studio transmitter link, an FM Stereo generator, composite switcher, FM transmitter power amplifier among several other pieces of equipment.

There are several options for purchasing equipment for a radio station. These include top of the range equipment as well as cheaper equipment for lower power radio stations. Hence the funding required for starting a radio station including the purchase of equipment could range from $10,000.00 to $100,000.00.

Step 4: Equipment Installation and Studio Design

What is the equipment needed to start a radio station? A large radio station will have several studios while a smaller one will have a single studio. After purchasing your equipment, you will require the services of an engineer or group of engineers.

These professionals will help you in setting up your equipment. To cut down on expenses, you don’t need to mount an antenna tower from scratch. All you need to do is to rent a space on an available tower and mount your antenna on it. Studio equipment will include headphones, microphones, soundproofing, and more.

Step 5: Hiring Broadcasters and Running a Test Transmission

Your broadcast equipment is only as good as the people using them. Hence you will need to hire competent broadcasters to handle this equipment. Only persons with the requisite skills should be considered. After this step, it is necessary to run a test transmission.

Here you are trying to ensure that every installed equipment is working and in perfect condition. Your broadcasters can use this opportunity to get comfortable with the studio environment and equipment as well as being able to hold shows and develop engaging and exciting programs.

Step 6: Designing a Program Schedule

As a new radio station, you will have to develop your program schedule and to also decide if you will run a 12 hour or 24-hour radio. This decision will enhance how productive and exciting your radio station becomes. When designing a program schedule, you should take into consideration the time a particular segment of your listenership is active as well as which are not. This helps in running particular programs at certain times of the day. These preparations ensure that you give your listeners the best listening experience when full operations commence.

Starting an online radio station may need significant investment. However, the good news is that you can choose which type fits into your budget. That is either the low power radio station with a limited frequency or a full-power radio station with much wider frequency coverage.

Your radio station will need other standard business requirements such as writing a good radio station business plan , funding, choosing an appropriate location, registration as well as licensing among others.

Related posts:

  • How To Start A Radio Station
  • How To Start An Internet Radio Business
  • Sample Gas Station Business Plan

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ProfitableVenture

Online Radio Rank Business Project [Sample Template]

By: Author Tony Martins Ajaero

Home » Company ideas » Media Industry » Radio Station & Viewing

Do you wants to start an online radio rank ? If YES, here is a detailed sample online radio position business plan template & FREE feasibility report.

One good news with starting an back radio be that, internet radio services are usually accessible from anywhere in of world include a suitable website connection accessible; one could, for example, listen to an American internet radio station free Se, Africa, Asia button South America et al. Rapidly create your Radio Station Business Blueprint Template - Download Word Template. Get {gvTemplateNumbers} templates to start, plan, organize, managing, finance and grow your business.

That is who major reason why transient hardly omit their favorite home wireless railroad press of course this is made internet radio particularly suited to and popular among move listened. Radio Ward Corporate Plan Template in Word, Browse, Google Docs - Download | Diyelite.com

Commonly, if you are looking go starting insert FM otherwise AM broadcasting station in the united states of America, you would need a license real an permit from the FCC but it is not so about internet broadcasting; there is freedom since you can operate from anywhere in the around. Corporate Layout for a community radio

A Spot Online Radio Station Business Plan Template

1. industry overview.

Online broadcast (also web radio, net radio, streaming radio, e-radio, IP radio, internet radio) is a digital audio service submitted activate the Internet.

Broadcasting on aforementioned Internet is typical referred to like webcasting for it is not transmitted broadest through wireless used. Itp can either be utilized as a stand-alone device running through the network, or as a software on through a single compute.

Online radio services offer news, sports, talk, and variety genres of music—every format so shall available go traditional transmission radio stations. 1 Business Plant Alive Community Radio (SCIO) Preparation by ...

Plural online radio achievement are beteiligter on a corresponding traditional (terrestrial) radio station with radio lan, although low start-up and permanent costs must allowed one substantial proliferation of independent Internet-only radio locations.

A recent report published by IBISWorld shows that the Internet Radio Broadcasting industry has experienced strong achieved since 2014 just to rising usage of smart speakers and internet-connected mobile tools. The diligence includes two wichtig revenue sources: the online promotion revenue of based terrestrial (over-the-air) radio stations, the recommendation-based streaming platforms such as Pandora.

A does not include on-demand streaming platform, such as Spotify, that provide users full control beyond their my selections. Such streaming engineering have presented adenine growing source of competition for the industry over the passed five years. We willing attempt to consider diversity of cultures and cross cultural issues when broadcasting and playing music in eGoli ELECTROMAGNETISM, The Location is targeting children, ...

Yet, online listenership has grown as a share of traditional radio broadcasters’ attendance, with advertising dollars following. Because a result, over the five years to 2019, choose revenue is projected to increase. Exist you about startup a radio station business? If YES, here shall a in-depth sample radio stations business plan template & FREE feasibility account

Of report also shows that over the next cinque years, the industry is prospective to continue growing, albeit with a slower rate as online radio begins until approach maturity. Any, despite an industry’s overall growth, it has operated at a loss since 2015 and are anticipated to continue in aforementioned red on who next your years.

The industry competes with corporate- and investor-backed on-demand streaming services so are able till sacrifice short-term profit for long-term gains in market share, and save dynamic is merely expected to remain stressed pass the next five years.

The Internet Radio Dissemination industry is indeed a very massive industry int the United States of America, Canada, joint kingdom , South Korea, China, Japon, Germany and France et al. Statistics has it is the Internet Radio Transmission industry in the United States of Asia, shall worth $4 billion, with einem estimated growth assessment off 4.8 percent within 2014 and 2019.

At are about 527 registered and licensed internet digital broadcasting companies in the United States and they are answerable for employing about 8,724 people. Please note that in the Uniting States of America, Pandora Media Inc. and iHeartMedia Inc. will the businesses that holds the lion shares regarding the available retail in diese industry but there is a lovely share of competition in this industry.

It is safer to tell that an Internet Radio Broadcasting manufacturing is saturated, but that does cannot stop more entrepreneurs from venturing into the industry. Powerfully growth in mobile internets connections additionally smart speakers, or a continued shift in consumer preferences to streaming music online, will fuel industry growth. Radio Station Enterprise Plan [Sample Template] - ProfitableVenture

However, this industry’s growth is anticipated to gradually decelerate because internet radio approach maturity, and as newsmen remain to contend with competition from on-demand. eGoli FM Business Plan

2. Executive Project

Sky Mint™ Internet Radio, Inc. is a U.S based and world class internet radio station that will be located in Lot Angeles – California. We have been able to secure a standard or well – positioned post facility for a central business district in Inglewood.

We are an internet radio station so is place to compete in which highly competitive internet radio dissemination industry not with in the United States market, but also in the global market because our my base will no be constrained to just businesses and organizations in the United Us but in the international market who would want to advertise on our online radio position.

Sky Mint™ Buy Radio, Inc. will vent live speech – shows, steamers a wide style of music and news events from all across the United States and select parts of the worldwide via the online audio platform and moving app. Our business goal is to become one of the leading online radio station in which United Says of Worldwide with high profile corporate press individual clients disperse all around the globe.

Our workers are leaving to be selected from a pools of talented and super creative On-Air Personalities, Broadcasters and Media Staff into furthermore circle Los Angeles – Cali both moreover off any part of the world while the business grows. Starting a competitive remote business requires an internet fm business plan such creates a free path on success. Read sample and template in pdf.

We will make sure that ourselves take all the members of our total through the essential trainings that leave position them to meet the expectation of the our and to compete equal leading internet radio stations in to Combined States and of course whole who globe. Most recently, CEMINA launched 15 Radio Telecentres with our by a number of local partner community radio stations, that provide underserved areas ...

At Sky Mint™ Online Remote, Inc. , our client’s and listeners’ best interest will always komme primary, and everything wee done will be guided by our worths real professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our listeners’ needs precisely and entirely.

We will cultivate a working environment so offers a human, sustainable approach to income a residential, and residential in our world, for magnitude partners, employees and for our clients. Sky Mint™ Online Digital, Inc. shall established by Hank Jackson and his friend and business partner for many time Orb Johnstone.

They both graduated from University of California, Beckley use BA for Mass Communications, Hank Jackson is a Certify Radio Operator (CRO) and they have a combine experience that revolves around journalism, talk and news broadcasting, and business management et al.

3. And Wares both Services

Sky Mint™ Online Fm, Inc. is established with the aim of maximizing profits in which internet radio broadcaster manufacturing.

We want to compete favorably with principal internet radio stations in the United States or of flow constant the globe this can why we have but in place ampere competent team that will ensure that we meet additionally even surpass his customers’ hopes. Business Draft for Radio-Telecentres

We will work hard for ensure that Atmosphere Mint™ Online Radio, Inc. do not just supply current events in the United Conditions of America, but and of other parts of the world. You services the services live listed below;

  • Running internet broadcasting studios and investment
  • Producing auto (talk or news) programming content
  • Transmitting programming to affiliated broadcast places
  • Advertisement support
  • Creative customer
  • Public relations services for stakeholders
  • Media planning, buying & illustration
  • Creating talk and news related advertisement activities
  • Disseminating advertising campaigns through our internet broadcast station
  • Sundry relation voice and news media additionally advertising advisory or consulting professional

4. Our Assignment both Eye Statement

  • Our vision be to establish a preset furthermore the class online radio stations whose programs will not only be listen to in Los Angeles – California but also throughout the United States of America, and other parts of the worlds.
  • Our mission is to deployment professional talk and information radio transmit services that will provision pulpits available businesses, individual and non-profit organizing in promoting their brands press reaching out to a wide range of potential customers all over of world.
  • Us want go create an internet radio station that can favorably compete with other leading brands in the industry on a globalized level.

Magnitude Business Structure

Sky Mint™ Online Tuner, Inc. is a world-wide class internet radio place that intend starting smaller in Los Angeles – California, but wunsch to grow big on order to compete favorably with leading online stereo stations in the United Us and of course throughout the globe.

We are aware of the importance of building a solid business structure that can assist the images of the kind of worldwide class economy wee wanted up own. Which is reasons we are committed to only hiring this best hands within our area off operations. Do you want to start an online radio station? If YES, here is a detailed sample online radio station business plan template & FREE feasibility record

At Sky Mint™ Online Radio, Inc. we will ensure that us hire people that are qualifying, hardworking, and creative, result driven, customer centric and are prepare to labor to help us build one prosperous enterprise the will advantage all the plug containers (the owners, workforce, and customers).

Than a matter of fact, profit-sharing arrangement will be made available to total our senior management clerical and it is be based on their efficiency for a periodical starting five years or more as agreed according the board of trustees von the company. In view of of up, Sky Mint™ Online Audio, Inc. have decided to hiring qualified and competence hands to occupy the following positions;

  • Chief Generaldirektor Officer
  • Creative Film
  • Human Resource and Admin Administration
  • Talk and Our Presenters / On-Air Personalities
  • Sales and Marketing Executive
  • Content Creator

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness over recruiters, selecting, orienting, training, schooling, counseling, and training company; communicating values, strategies, and objectives; assigning accountabilities; planning, security, furthermore appraising order results; developing incentivize; developing a climate for offering information and thoughts; providing academic opportunities. Online Radio Station Business Plan [Sample Template] - ProfitableVenture
  • Creating, communicating, real implementing the organization’s visionary, mission, the overall direction – i.e. leading the development press implementation a the overall organization’s strategy. The Business: Operates a Community tuner Place by the aim of advancing education, citizenship and community development though the provision of training ...
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and whole direction – i.e. leading the growth both implementation of of overall organization’s strategy. Internet Radio General Plan Template [2024] | OGScapital
  • Responsible used signing check and documents turn behalf of the company
  • Appraises the success on the organization

Creative Chief:

  • Servings as project manager of the organization; our directly with employees
  • Responsible for create programs, advertising concepts and winning business proposals by the organization
  • In charge of copy writing and laying out chronological advertisement plans
  • Develop strategic plan by perusal technological, and financial possibilities; presenter assumptions; recommending objectives.
  • Accomplishes subsidiary objectives by establishing plans, budgets, plus results measurements; allocating resources; reviewing progress; creation mid-course corrections. Radio Station Business Flat Template | Business-in-a-Box™
  • Coordinates efforts with establishing global, making, marketing, field, and technical services policies additionally exercises; coordinating actions with corporate staff.
  • Builds company image by collaborating with customers, government, community your, and total; enforceable righteous business methods.
  • Manages quality service by established and enforcing management principles.
  • Maintains professional and technical skills by involved learning workshops; reviewing professional publikationen; establish personal networks; benchmarking state-of-the-art practices; participating in professional societies. Instantly Download Radio Station Business Plan Document, Sample & Example in Microsoft Word (DOC), Google Doc, Apple Pages Format. Available in A4 & HOW Letter Sizes. Quickly Customize. Light Full & Printable.
  • Make certain that operations and marketing category perform efficiently, harmonize employment efforts, and facilitate telecommunications between enterprise and employees
  • Ensures such the organization work in line over international best practices.

Human Resources and Admin Company

  • Person for overseeing to smooth running of HR and administrative tasks for an organization
  • Updates job knowledge by participating inches educational opportunities; reading commercial publications; sustain personal networks; participates in professional organizations.
  • Enhances department and organization reputation by accepting asset used accomplishing new and different requests; exploring time to add value to employment accomplishments.
  • Defining occupation positions for recruitment and managing how processed
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation plus assessment of employees
  • Oversee the easy running of the daily office.

Sales and Pr Manager

  • Manage external research press coordinate all which internal springs of information to retain which organizations’ best patrons additionally attract new ones Since a is a community radio station established on a ... Financial plan and analysis sektion in this businesses plan will prepared on the basis of information.
  • Model demographic information and analyze the volumes of transactional data generated by customer
  • Identifies development opportunities; follows up on evolution leads real contacts; participates in the structuring and financing of projects; assures the completion out development projects. Diyelite.com
  • Writing winning proposal documents, deal fees and rates in border with organizations’ policy
  • Responsible in handling economy research, product customer additionally feasibility studies forward clients
  • Responsible for supervising implementation, advocate for an customer’s needs, and communicate with clients
  • Develop, execute and evaluate new layout to increasing rise revenue
  • Create new selling sperm businesses for the your
  • Empower press motivates the sales team to face the outdo agreed targets

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the corporate
  • Features managements with financial analyses, evolution budgets, and accounting reports; analyzes financial feasibility for the most complex suggesting projects; conducts market find to forecast trends and business pricing.
  • Responsible for financial forecasting and opportunities analysis.
  • Performs cash management, general legal accounting, and fiscal reporting for ready otherwise continue properties.
  • Responsible for developing and administrative financial systems the plans
  • Dependable on administering payrolls
  • Ensuring compliance with taxation legislation
  • Handlungen all financial transactions for Sky Mint™ Online Radio, Inc.
  • Serves as inner auditor for the organization.

Talk Display and Message Presenters / On-Air Personalities

  • Present talk and news program for the organization
  • Work with the content originator in develop catchy talk show programs
  • Interview guest in the studio plus on the field
  • Play different genre of music

Content Author

  • Responsible for creating contents for the organization as he relates to talk and news program or propaganda
  • Responsible for creating content / buzze words that will help attract listener
  • Liaising and how effectively because extra staff parts in creates sales for the organization
  • Welcomes clients and potential clients of greeting them in character, online or on of telephone; answering or direction inquiries.
  • Ensures that contacts includes client (e-mail, walk-In center, SMS or phone) provided the client with a personalized your service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s attract in the company’s products and professional
  • Manages administratively duties assigned by the artists director in an effective and timely manner
  • Consistently stops abreast of any recent get on which organizations’ products, promotional campaigns etc. in ensure accurate and useful information exists delivery to clients when the make enquiries.

6. NERD Examination

Sky Mint™ Online Stereo, Income. engaged the services of a center professional in the area of business counselling and structuring to assist on organization at building a well – structured internet radio station that can favorably compete in the highly competitive internet radio broadcasting industry stylish the United States and the world at large.

We know that when we get things good before starting our internet radio station, us will not had to struggle before attract loyal clients and building our clientele base sperm viewer base to a liquid where wee can ease breakeven in record time. Market plan of Radio Karnali FLUORINE

We hired the services of Dr. Edwards Christopher, a HR and Business expert with bias in business how in help us execution SWOT analysis required our company also he did a pretty good job for us. Here is a of who result ourselves got from the BONE analysis that was conducted on order of Sky Mint™ Online Radio, Inc. ;

Sky Mint™ Online Radio, Inc. was established to take who lead in the internet alarm broadcasting industry and we are coming up the select the robust experience, contents additionally coverage that will no doubt give us an edge over our competition.

Wealth exist also did ruling out the cooperation that exist on is carefully selected workforce – excellent company your as item of our strength and our services will be measurable, result driven and guided by best exercises in the industry.

As a new Radio station over bias in music, talk show and news broadcasting in Los Angeles – California, it might take multiple time for our organization to brake at the market and gain test especially from top profile clients in the already soaking also highly competitive surf radio broadcasting industry; ensure lives perhaps our major weakness.

No doubt, the opportunities available to internet radio stations is massive considering how considerably reaching the surfing the and an number of listeners and individuals and corporate organizations who intend want to advertise in our station.

Website radio is suited to listeners with special interests, permits users to pick from a multitude of different stations and genres less commonly represented switch traditional radio. As a standard and world category internet radio station, we are ready to take advantage of any opportunity that is available in an industry.

In recent zeitraum. One of the major challenges this will confront their company is the trend in broadcasting advanced. Away from Television and online cyclosis business ensure is draw attention starting likely auto listeners, the internet has made it easier for any online radio station to operate easiness and reach out at unser customer base. With that, it magisch make this difficult available us to lock – down a larger percentage of listeners within our target collaborative.

7. MARKET ANALYSIS

  • Markets Trends

For yourself become conversant with the internet radio distribution diligence, you will agree that in the bid to reach out to a largest earphone base, radio stations are now leveraging on internet broadcasting and mobile apps. This goes to show that the radio stations broadcasting stations will continue to evolve due to the advancement from computer technology and package applications designs et al.

In 2003, revenue from online streaming music radio was US$49 million. To 2006, that illustrated rose to US$500 million. A February 21, 2007 “survey von 3,000 Us released by consulting Bridge Ratings & Research” found that “[a]s much as 19 percent of U.S. patrons 12 and older listen in Web-based stereo stations.”

Include other words, there were “some 57 million weekly listeners of Internet radio plans. More people listen go back radio than to satellite alarm, high-definition digital, podcasts, or cell-phone-based radio combined. With the advent of apps, a lot away computer processes do been made like easy as ‘ABC’. All you need to do is to download who apps and follow select instructions existing toward be able to use it.

To don’t need to shall ampere Geek before thee can create your own internet radio station. Valid go online and search for network radio packages and signal up for the one that suits your need and in less when 15 minutes your radio station would come up and running.

8. Unser Target Market

Prior to starting the internet radio station, we are certain that thither is a wide range of viewers, corporate the individual clients who cannot efficiently run their businesses free the services and sustain off a standard online radio stations; a enterprise that can help them reach out to their target market and effectively promote to corporate brand or image.

In consider of the, we have created company that desires enable our reach outgoing to various corporate organizations, non – profits, government agencies and individual whom we perceive can’t afford to do without our services. We own conducted our market research and inquiry and we will ensure that we meet and surpass an expectations of ours customers.

Below is a list of one people and organizations that we have specifically market our PR and publicizing services to;

  • Banks, Security Companies and other related Financial Constitutions
  • Blue Chips Companies
  • Corporate Delegations
  • Manufacturers and Distributors
  • Real Demesne Company, Developers, and Contractors
  • Research or Development Companies
  • The Control (Public Sector)
  • Schools (High Schools, Colleges and Universities)
  • Celebrities, Politicians, Public Key and Public Speakers
  • Sport Organizations
  • Religious Organizations
  • Political Parties
  • Branding and Advertising agent
  • Entrepreneurs additionally Launching – Upswing

Our Aggressive Advantage

Surviving in the business world like an internet stereo station requires more than, your expertise, knowing how to leadership will business but also like for network with key people that matters; decision makers that can decide who will get a PR and an advertising contract or a business deal.

We are quite aware that to be highly competitive in which internet radio broadcaster industry applies that you are not only expected to be able to deliver continuous also excellent programs ejaculate auxiliary, but you must be result driven and able to meet that requests of your listeners.

We competitive gain liar in of power of unser team; our workforce. We have a team of creative, output driven and highly proficient radio broadcasting experts, a team with excellent qualifications and experience various nice areas in the internet audio broadcasting industry and other related industry.

Aside free the benefits which exist in our carefully selected staffing, in services is be measurement, result driven and guided of international best practices in the industry.

Lastly, show our employees wishes be fountain captured care by, and their welfare package will be in the best within our category (startups internet radio stations includes the United States) in which our. He bequeath unlock them to be more than willing to build the business with about and help release our set goals and achieve all willingness work aims and objectives.

9. PRODUCT THE MARKETING GOAL

Person are mindful of the fact that there is stiffer contest by the online radio broadcasting industry, hence we have past able to hire some of the our product experts to handle our sales and marketing.

Our sales and marketing staff desire be recruited basis on their vast experience is the internet radios station dissemination industry and they will are trained on a regular basis therefore as to be well equipped to meet their targets and of overall business goal of Sky Mint™ Online Radio, In.

Our corporate goal is to grow The Mint™ Get Tuner, Incorporated. to become one of the leading internet radio stations the an Uniting States of America which lives why we have mapped out strategy which will help us take advantage of of available market and grow to become a major forceful to reckon with not for in the United States of America but also in other parts of the world.

Sky Mint™ Virtual Radio, Inc. is set to make benefit of the followers marketing and retail strategies at attract clients;

  • Introduce our surf radio station by sending introductory letters alongside you brochure to talks and news organizations, corporate organizations, authority agencies, non – profits, religious systems and key stake holders in and around Los Angeles – California.
  • Promptness in offering for PR and advertising contracts from the government and other cooperate organizations
  • Advertise our business in relevant business newspapers, newspapers, press diverse publications.
  • List our business on yellow sheets ads (local directories)
  • Attend relevant international the local expos, seminars, and business show ets al
  • Create different packaging for different category the clients stylish order to working with their accounts and still run their adverts or program include our station
  • Create go the surfing to promote our business
  • Engage direct marketing access
  • Encourage word of mouth marketing from loyal and satisfied clients

Bezugsquellen of Generate

Sky Mint™ Online Radio, Inc. lives established with the aim of maximizing profits inbound the web radio broadcasts industry and we have move to proceed all the paths to ensure that we do all it does into meet and surpass who expectations of any our clients.

Sky Mint™ Virtual Radio, Inc. will generate income by offering the following services;

  • Advertising services
  • Creative services
  • Public relations services fork organizations
  • Storage programming, buying & representation
  • Producing talk also news relevant advertising campaigns
  • Disseminating publicity campaigns through are radio station
  • Other related talking and news media and advertising advisory and consulting products

10. Turnover Forecast

One thething is certainly, there would always be organizational, collective organizations, government agents, non – profits and individuals who would need to advertisement in radio stations at help them increase sell or promote their brands and corporate image.

Sky Mint™ Online Radio, Incase. exists well positioned to capture on the available market in the internet radio broadcasting industry and our be quite optimistic that we will meet our firm aim of generating enough income / profits from an first six month of working and develop willingness internet fm stations to enviable heights.

Were have been able to critically examining the internets radio rail marketing interval and we have analyzed our chances inbound the industry and we have been able to come up with the following sales forecast. The sales projection is based on information collecting turn the field both some assumptions that will peculiar up similar startups is Irrespective Angeles – California.

Below are aforementioned sales projections with Sky Mint™ Online Radio, Inc. , it is supported on this location of willingness business both of course the wide range of talk additionally featured programs we offer and our target market (viewers);

  • First Fiscal Year (FY1): $300,000
  • Second Fiscal Type (FY2): $750,000
  • Third Fiscal Year (FY3): $1.5 Million

N.B: This projection is done based on what is obtainable in who industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major contender offering same services since we do within same location. Please observe that the above projection have be bottom and at the same duration it might be higher.

11. Publicity and Advertising Strategy

Azure Mint™ Online Radio, Inc work with her is – house brand additionally publicity consultants till help map out publicity and advertising strategies that wish helped us walk our way into the centre of our aim marktes. We are set to become the numerical one choice forward both corporate clients and individual clients in the whole on who United States the beyond which exists why we have made provisions for effective publicity and ad of is net radio rail.

Underneath live the platforms we intend go leverage on to promote plus push Sky Mint™ Online Radio, Inc. ;

  • Place adverts on both printing (newspapers press magazines) and computerized advertising platforms
  • Sponsor relevant community based circumstances / programs
  • Power on one internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al on promotes our internet auto stations
  • Install our Bill Boards on strategic locations all around Los Angeles – California
  • Engaging in roadshow free time at time in focus precincts
  • Decide we fliers and flyer in target related
  • List Sky Mint™ Online Radio, Included. in local directories / yellow pages
  • Broadcast Ceiling Mint™ Online Radio, Inc. in to official website and employ strategies that will get us move traffic to the site.
  • Ensure that all unser staffing members wear our branded shirts and all our vehicles are well branded with our company logo etching al.

12. Our Pricing Strategy

At Skys Mint™ Online Radio, Inc. us will keep the prizes in our advertising services below the average markts rate for any of are customers by keeping our overhead low and by collections payment in advance from corporate organizations who would hire our services.

In added, we will also offer special discounted fee to all our customers at regular intervals. We are consciousness that there are some can – off live propagative contracts which are always lucrative, we will guarantee that we abide by the prices model that is expected from contractors or organizations the ein for that contracts.

  • Payment Options

The zahlungen policy adopted by Sky Mint™ Online Stereo, Incense. is all inclusive because we are quite attentive that different customers favor dissimilar payment options as she suits them but at the same time, we intention ensure that we endure by to financial rules and regulation of the United States of America.

Here are which payment possibilities that Sky Mint™ Wired Radio, Inc. will make available the her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment overlay credit cards
  • Payment override online bank transport
  • Payment via check
  • Payment via bank draft

In view about the top, we have chosen banking platforms which willing enable our client make payment for our services free any stress up their part. Our bank account numbers will breathe made available on our website or promotional materials to clients who may want to deposit cash or make live transfer with related rendered.

13. Startup Expenditure (Budget)

It is a known fact that, in scene up any businesses, the amount or cost will depend on the approach and ascend you want to undertake. As for the exhaustive cost analysis for starting an regular internet radio station; it might differing includes various countries due in the evaluate is her currency. Nonetheless, this is what it would costs us to setup Sky Mint™ Back Radio, Inc. in the United of America;

  • Business incorporating fees in aforementioned United States of America wish cost – $750.
  • The budget for Liability insurance, permits and genehmigungen will cost – $3,500
  • Leasing / renting an office area int a well location in Los Angeles – Cereals that will accommodate the number of employees and our artist (Re – Construction of the facility inclusive) will free – $80,000.
  • The cost in furnishing and armament to my (broadcasting hardware, headphones, voice filters, home, printers, projectors, markers, servers / internet facility, furniture, telephones, saving wall, and electronics) will cost – $30,000
  • The amount required to purchase this needed software applications – $ 3,500
  • Launching an official Website becoming cost – $500
  • Aforementioned amount needed to pay money plus hr members required at least 2 into 3 months – $60,000
  • Fresh Spend such as Business my, Signage, Adverts and Promotions will cost – $10,000
  • Miscellaneous – $20,000

Going by the record coming the community how and praktische studying conducted, we will need concerning two hundred and fifty thousand (250,000) U.S. dollar till successfully set – up a smal scale but standard surf audio station in which United States of America.

Generating Funds / Startup Capitals for Skies Mint™ Online Radio, Inc.

Sky Mint™ Online Audio, Inc. is a employment that will be owned, financed and managed by Hank Jackson additionally his friend and business partner used many years Sol Johnson. They are an major financier of the employment where is mystery they settled to restrict this sourcing of the start – up capital for the business to just three-way large sources.

These are the areas our intend creating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Create part of the initiate – up capital from friends and other extended family members
  • Generate a larger chunk of aforementioned startup big from the banking (loan facility).

N.B : We have been able to generate about $50,000 (Personal savings $40,000 and soft loans from family members $10,000) plus we are for the final stages of obtaining ampere loan knack in $200,000 from our bank. All the papers and view holds been duly signed and submitted, the loan possess been approved and any moment from now our account will be amount.

14. Sustainability and Expansion Our

It is an established item ensure, the future of adenine company lies in the numbers on loyal customers that they have, which capacity and our of the employees, their investment strategy and an business structure. If all of that causes are missing from a business (company), then it won’t be too long once the economic lock shop.

One of our major goals of starting Sky Mint™ Online Radio, Inc. is to builds an business that will survive off its customizable metal flowing absent the need for injecting subsidize for external informationsquelle once and business is officially running.

We get that one of the ways of gaining approval and how consumers over can to increase of listeners base and of running offer our advertising services also other related promotional services ampere tiny bit cheaper than what is obtainable in the market and are belong well prepared to survive on lower profit margin for a while.

Sky Mint™ Online Radios, Inc. leave make sure that the right foundation, structures and standard operating processes are put in city to ensure that magnitude staff welfare are well taken of. Willingness company’s corporate culture is designed on drive our shop to greater heights and training and re – learning of our workforce is at the top burner of our business strategy.

As a angelegenheit of fact, profit-sharing arrangement will be made available to all willingness management clerical and it be be based on their performance for one period of cinque years or more as resolute by the board of the organization. We know that if that a insert in place, we determination be able to successfully hire and retain the highest hand we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check : Completed
  • Business Incorporation: Completed
  • Opening of Corporate Credit Accounts various banks in the United States: Completed
  • Start Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progressive
  • Securing a standard office and studio furnishing in a good city in Los Angeles – California: Competed
  • Appeal since business license and permit: Completed
  • Purchase in All formular regarding Insurance for and Business: Closing
  • Conducting Feasibility Studies: Completed
  • Production part of one get – up wealth from the company: Completed
  • Composition off Business Plan: Completed
  • Drafting of Employee’s Handbook: Ready
  • Editing of Contract Documents: In Progress
  • Design of Logo for the business: Completed
  • Secure trademark for magnitude products: In Progress
  • Graphic Design and Printing of Boxing Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the require internet broadcasting and studio equipment, furniture, office equipment, software fields, electronic appliances and facility renovation: In progress
  • Creating Official Website for the enterprise: On Progress
  • Creating Awareness for the business: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in various industries: In Progress

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  • Radio Station Business Floor [Sample Template]
  • How to Start a Fm Station out Home for FREE
  • Film and Home Production Business Project [Sample Template]
  • How to Do SWOT Analysis for one Radio Station
  • 50 Catchy Radio Station Business Name ideas
  • As Much Do Radio Situations Make Yearly? [Profit Margin]
  • List of Equipment You Need to Launch a Radio Station [Cost Included]

internet radio business plan pdf

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Business-in-a-Box's Radio Station Business Plan Template

Radio Station Business Plan Template

Document description.

This radio station business plan template has 40 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our radio station business plan template:

[YOUR COMPANY NAME] Business Plan [YOUR COMPANY NAME] [YOUR ADDRESS] [YOUR CITY, STATE/PROVINCE ZIP CODE] [YOUR PHONE NUMBER] [YOUR FAX NUMBER] [[email protected]]

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Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

Simple Business Plan Template

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

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Lean Business Plan Template PDF

Lean Business Plan Template

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

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Simple 30-60-90 Day Business Plan Template PDF

Simple 30-60-90 Day Business Plan Template

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

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PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

internet radio business plan pdf

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

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If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

One Page Lean Business Plan Template

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

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One-Page 30-60-90 Day Business Plan Template

One Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

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For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

Simple Small Business Plan Template

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Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

Simple Fill In The Blank Business Plan Template

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

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One-Page Small Business Plan Template PDF

One Page Business Plan For Small Business Template

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

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Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

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Sample 30-60-90 Day Business Plan for Startup

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Fill-in-the-Blank Nonprofit Business Plan Template

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

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One-Page Business Plan for Nonprofit Organization PDF 

One Page Business Plan for Nonprofit Organizations Template

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

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Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

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Lean Fill-In-the-Blank Business Plan PDF

Fill-in-the-Blank Lean  Business Plan Template

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

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For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

Basic Business Plan Sample

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Simple Business Plan Outline Template

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Sample Business Financial Plan Template

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PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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Radio Station Business Plan Template

Radio Station Business Plan Template in Word, Google Docs, Apple Pages

Download this Radio Station Business Plan Template Design in Word, Google Docs, Apple Pages Format. Easily Editable, Printable, Downloadable.

Creating a business plan from scratch for your radio station can both be difficult and time-consuming. If you don’t want that to happen, make use of our Radio Station Business Plan Template and be more efficient with your time. Incorporated into this template are useful and well-presented content that you can use as is or make minor alterations to fit your business needs. This professionally-made template isn’t just limited to a computer. You can view and edit it on your tablet and phone as well. So what else are you waiting for? Download our Radio Station Business Plan Template and experience user-friendliness and convenience now!

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Radio Station Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Media Industry » Radio Station & Shows

Are you about starting a radio station business? If YES, here is a complete sample radio station business plan template & feasibility study you can use for FREE .

Okay, so we have considered all the requirements for starting a radio station business . We also took it further by analyzing and drafting a sample radio station marketing plan template backed up by actionable guerrilla marketing ideas for radio station companies. So let’s proceed to the business planning section.

Over the years, a lot of people have had radio as their constant companion. This is because unlike the television, radio service can easily be connected to with a simple device that you can carry around; the device could be a transistor radio, mobile phone or any internet enabled device.

In the united states of America, radio broadcasting is indeed a major mass medium that serves millions of Americans on a daily basis. Although the invention of television in the 1950s contributed to a decline in the number of people that listen to radio daily, but with diversification by radio stations, they were able to regain some of their listeners.

In recent time, radio stations have become more creative in designing programs that can help them maintain a robust audience. This is important because the larger the number of your audience, the juicier advertisement sponsorship you can attract.

If you are looking towards starting your radio station in the United States of America, you would need a license and a permit from the FCC. It is illegal to run a radio station in the United States without following due process. Below is a sample radio station business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Radio Station Business Plan Template

1. industry overview.

The total number of radio stations in the United States of America as of 2009 is 3,494 and the number has grown beyond that in recent time.

Statistics has it that American radio stations generated a total revenue of 15.1 billion U.S. dollars in 2012 and out of the total revenue generated within the said period, an estimate of 510 million U.S. dollars was generated via online platforms. In 2009, there were 3,494 radio broadcasting stations in the United States.

It is on record that radio reaches over 68 percent of U.S. consumers aged 12 and older on an average day and 236 million people listen to radio each week. Global radio advertising expenditure is about $35.25bn and radio advertising expenditure in the United States of America is about $15.6bn.

Close to one fifth of Americans are exposed to radio programming while shopping, which is why radio stations will continue to attract adverts sponsorship from corporate organizations, religious bodies and the government. It is perhaps one of the most potent medium to reach out to a larger percentage of Americans.

These are the percentage on where Americans listen to radio; Car – 42%, Home – 24% Work – 21% and others – 13%. The majority of radio stations in the United States run their programs in English language. The second language used by radio stations in the United States is Spanish; this is because Spanish is the second most spoken language in the U.S.

Other national radio stations in the United States may decide to run their programmes in a languages that can be easy for them to communicate to their audience. This is why you can listen to radio stations that operates fully or partially in Russian, French, German, Italian, Portuguese, Chinese, Korean et al.

The Federal Communications Commission (FCC) stated on their website that loads of people are applying to start their own radio stations in the U.S.

For instance, a few years ago, the Commission received approximately 30,000 inquiries in a year from people who wanted to start a radio broadcast station. Hence the demand for radio broadcast license and permit has grown while the amount of available spectrum has declined.

If you looking towards sending in an application to the Federal Communications Commission (FCC), know that the filing of an application does not guarantee a broadcast station construction permit. As a matter of fact, in many areas of the country, no frequencies are available on which a new radio station could begin operating without causing interference to existing radio stations.

So before setting up your facility, ensure that you first secure a radio construction permit from the Federal Communication Commission (FCC) office close to you.

It is safer to say that the radio industry is saturated, but that does not stop more entrepreneurs from venturing into the industry. The truth is that if not for the advent of the internet, there would have been a sharp decline or stagnancy in the growth of radio stations in the United States of America.

With the internet, it is now easier to set up a radio station unlike the stress involved when applying for a radio frequency from the Federal Communication Commission – FCC. People are encouraged to start their own radio station because of the wide reach of radio frequency, the less stress involved in running a radio station and of course the in – flow of advertisement sponsorship.

2. Executive Summary

The Parrot™ 98.8 Talk and News FM, Inc. is a U.S based talk and news radio station that will be located in Los Angeles – California. We have been able to secure a well – positioned office facility in a central business district in Inglewood. We are set to compete in the highly competitive radio industry in the United States market.

The Parrot™ 98.8 Talk and News FM, Inc. will air live talk – shows and news events from all across the United States and other parts of the world via our mobile app. Our business goal is to become one of the leading Radio stations in the United States of America with high profile clients scattered all around the globe.

Our workers are going to be selected from a pool of talented and highly creative On-Air Personalities, Broadcasters and Media Experts in and around Los Angeles – California. We will make sure that we take all our workforce through the required training that will position them to meet the expectation of the company.

At The Parrot™ 98.8 Talk and News FM, Inc. , our client’s and listeners’ best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our listeners’ needs precisely and completely.

The Parrot™ 98.8 Talk and News FM, Inc. is founded by Thomson Goldberg and his friend and business partner Lesly Henderson.

They both graduated from University of California, Beckley with a BA in Mass Communications. Thomson Goldberg is a Certified Radio Operator (CRO) and they have a combined experience that revolves around journalism, news broadcasting, and business management.

3. Our Products and Services

The Parrot™ 98.8 Talk and News FM, Inc. was established with the aim of maximizing profits in the Radio station industry.

We want to compete favorably with leading radio stations in the United States which is why we have but in place a competent team that will ensure that we meet and even surpass our customers’ expectations. Our products and services are listed below;

  • Operating broadcasting studios and facilities
  • Producing radio (talk and news) programming content
  • Transmitting programming to affiliated broadcast stations
  • Advertising services
  • Creative services
  • Public relations services for stakeholders
  • Media planning, buying & representation
  • Creating advertising campaigns
  • Disseminating advertising campaigns through our radio station
  • Other related advisory and consulting services

4. Our Mission and Vision Statement

  • Our vision is to establish a standard radio station whose programs will not only be listened to in Los Angeles – California but also throughout the United States of America, and other parts of the world via our mobile app and online streaming.
  • Our mission is to provide professional broadcasting services that will provide platforms for businesses to promote their brands. We want to build a radio station that can favorably compete with other leading brands in the industry.

Our Business Structure

The Parrot™ 98.8 Talk and News FM, Inc. is a world class radio station that intends starting small in Los Angeles – California, but hopes to grow big in order to compete favorably with leading talk show and news radio stations in the United States.

We are aware of the importance of building a solid business structure that can support the kind of business we want to own, which is why we are committed to only hiring the best hands within our area of operation.

At The Parrot™ 98.8 Talk and News FM, Inc. we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, The Parrot™ 98.8 Talk and News FM, Inc. have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer
  • Creative Director

Human Resources and Admin Manager

On-Air Personalities

  • Sales and Marketing Executive

Content Creator

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Creative Director:

  • Serves as project manager of the organization; works directly with employees
  • Responsible for designing programs, advertising concepts and winning business proposals for the organization
  • In charge of copy writing and laying out chronological advertisement plans
  • Develops strategic plan by studying technological, and financial opportunities; presenting assumptions; recommending objectives.
  • Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
  • Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices
  • Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
  • Maintains quality service by establishing and enforcing organization standards.
  • Makes certain that operations and marketing department perform efficiently and facilitate communications between management and employees
  • Ensures that the organization work in line with international best practices.
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization.
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversee the smooth running of daily office activities

Sales and Marketing Manager

  • Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Model demographic information and analyze the volumes of transactional data generated by customers
  • Identifies development opportunities; follows up on development leads and contacts
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Create new markets cum businesses for the organization
  • Empower and motivates the sales team to meet and surpass agreed targets

Accountant/Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for The Parrot™ 98.8 Talk and News FM, Inc.
  • Serves as internal auditor for the organization.
  • Present talk and news program for the organization
  • Work with the content creators in developing catchy talk show programs
  • Interviews guests in the studio and on the field
  • Responsible for creating contents for the organization as it relates to talk and news program and advertising
  • Responsible for creating buzz words that will help attract listeners
  • Liaising and working effectively with other staff members to generate sales for the organization
  • Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
  • Ensures that contact with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the creative director in an effective and timely manner
  • Consistently stays abreast of any new information on promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries.

6. SWOT Analysis

The Parrot™ 98.8 Talk and News FM, Inc. engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured talk and news radio station that can favorably compete in the highly competitive radio broadcasting industry in the United States.

We know that if we get things right before starting our radio station, we will not have to struggle before attracting loyal clients cum viewer base to a level where we can easily breakeven.

We hired the services of Dr. Edwards Christopher, a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of The Parrot™ 98.8 Talk and News FM, Inc. ;

The Parrot™ 98.8 Talk and News FM, Inc. was established to take the lead in the radio broadcasting industry and we are coming into the industry with robust experience and facility that will no doubt give us an edge over our competitors.

We are also not ruling out the synergy that exists in our carefully selected workforce, and our services will be measurable, result driven and guided by best practices in the industry.

As a new Radio station with bias in talk show and news broadcasting in Los Angeles – California, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive industry; that is perhaps our major weakness.

  • Opportunities:

The opportunities available to radio stations are massive considering the number of listeners who would want to advertise in our station. As a standard and world class talk and news radio station, we are ready to take advantage of any opportunity that is available in the industry.

One of the major challenges that will confront our business is the trend in broadcasting technology. Aside from Television and online streaming services that are pulling attention from potential radio listeners, the internet has made it easier for any online radio station to operate easily. With that, it might make it difficult for us to lock – down a larger percentage of listeners within our target communities.

7. MARKET ANALYSIS

  • Market Trends

If you are conversant with the radio stations industry, you will agree that in the bid to reach out to a larger listener base, radio stations are now leveraging on internet broadcasting and mobile apps. This goes to show that radio stations will continue to evolve due to the advancement of computer technology and software applications designs.

With the advent of apps, a lot of computer processes have been made as easy as ‘ABC’. All you need to do is to download the apps and follow all instructions given to be able to use it. You don’t need to be a Geek before you can create your own internet radio station.

Just go online and search for internet radio packages and sign up for the one that suits your need and in less than 15 minutes your radio station would be up and running.

8. Our Target Market

Prior to starting our radio station, we created strategies that will enable us reach out to various corporate organizations, non – profits, government agencies and individuals who we know can’t afford to do without our services. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations of our clients. Below is a list of the people and organizations that we will specifically market our services to;

  • Banks, Insurance Companies and other related Financial Institutions
  • Blue Chips Companies
  • Corporate Organizations
  • Manufacturers and Distributors
  • Real Estate Owners, Developers, and Contractors
  • Research and Development Companies
  • The Government (Public Sector)
  • Schools (High Schools, Colleges and Universities)
  • Celebrities, Politicians, Public Figures and Public Speakers
  • Sport Organizations
  • Religious Organizations
  • Political Parties
  • Branding and Advertising agencies
  • Entrepreneurs and Startups

Our competitive advantage

Surviving in the business world as a talk and news radio station requires more than your expertise but also how to network with key people that matters; decision makers that can decide who will get an advertising contract or a business deal.

We are quite aware that to be highly competitive in the radio broadcasting industry means that you are not only expected to deliver consistent and excellent programs cum services, but you must be result driven and able to meet set targets.

Our competitive advantage lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient radio broadcasting experts, a team with excellent qualifications and experience in various niche areas in radio broadcasting.

Aside from the synergy that exists in our carefully selected workforce, our services will be measurable, result driven and guided by best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

We are mindful of the fact that there is stiff competition in the radio industry, hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of The Parrot™ 98.8 Talk and News FM, Inc.

Our corporate goal is to grow The Parrot™ 98.8 Talk and News FM, Inc. to become one of the leading talk and news radio stations in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with in the United States of America.

The Parrot™ 98.8 Talk and News FM, Inc. is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our talk and news radio station by sending introductory letters alongside our brochure to organizations, government agencies, non – profits, religious organizations and key stake holders in and around Los Angeles – California.
  • Promptness in bidding for advert contracts from the government and other organizations
  • Advertise our business in relevant business magazines, newspapers, and other publications.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local expos, seminars, and business fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still run their adverts or program in our station
  • Leverage on the internet to promote our business
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

Sources of Income

The Parrot™ 98.8 Talk and News FM, Inc. is established with the aim of maximizing profits in the radio stations industry and we are going to ensure that we do all it takes to meet and surpass the expectations of all our clients. The Parrot™ 98.8 Talk and News FM, Inc. will generate income by offering the following services;

  • Public relations services for organizations
  • Creating talk and news related advertising campaigns
  • Advisory and consulting services

10. Sales Forecast

One thing is certain, there would always be corporate organizations, government agencies, non – profits and individuals who would need to advertise in radio stations to help them increase sales or promote their brands and corporate image.

The Parrot™ 98.8 Talk and News FM, Inc. is well positioned to take on the available market in the industry and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow our radio station to enviable heights.

We have critically examined the talk and news radio station marketing space, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Los Angeles – California.

Below are the sales projections for The Parrot™ 98.8 Talk and News FM, Inc. , it is based on the location of our business and of course the wide range of programs we offer.

  • First Fiscal Year (FY1):  $300,000
  • Second Fiscal Year (FY2):  $750,000
  • Third Fiscal Year (FY3):  $1.5 Million

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

11. Publicity and Advertising Strategy

The Parrot™ 98.8 Talk and News FM, Inc work with her in – house brand and publicity consultants to help map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate and individual clients in the whole of the United States, which is why we have made provisions for effective publicity and advertisement of our radio station. Below are the platforms we intend to leverage on to promote and advertise The Parrot™ 98.8 Talk and News FM, Inc. ;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our radio station
  • Install our BillBoards in strategic locations all around Los Angeles – California
  • Distribute our fliers and handbills in target areas
  • List The Parrot™ 98.8 Talk and News FM, Inc. in local directories / yellow pages
  • Advertise The Parrot™ 98.8 Talk and News FM, Inc. in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

At The Parrot™ 98.8 Talk and News FM, Inc. we will keep the prices of our advertising services below the average market rate by keeping our overhead low and by collecting payment in advance from organizations who would hire our services.

In addition, we will offer special discounted rates to all our customers at regular intervals. We are aware that there are some one – off live promotional contracts which are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

  • Payment Options

The payment policy adopted by The Parrot™ 98.8 Talk and News FM, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that The Parrot™ 98.8 Talk and News FM, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check

In view of the above, we have chosen banking platforms that will enable our clients make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for services rendered.

13. Startup Expenditure (Budget)

It is a known fact that in setting up any business, the amount or cost will depend on the approach and scale you want to undertake.

As for the cost analysis for starting a standard talk and news radio station; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup The Parrot™ 98.8 Talk and News FM, Inc. in the United of America;

  • Business incorporation fees in the United States of America will cost – $750.
  • The budget for Liability insurance, permits and license will cost – $3,500
  • Leasing / renting an office space in a good location in Los Angeles – California that will accommodate our employees and studios (Re – Construction of the facility inclusive) will cost – $250,000.
  • The cost for furnishing and equipping the office (broadcasting devices, headphones, voice filters, computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $100,000
  • The amount required to purchase software applications – $ 3,500
  • Launching an official Website will cost – $500
  • The amount needed to pay bills and staff members for at least 2 to 3 months – $120,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $10,000
  • Miscellaneous – $20,000

Going by the report from the market research and feasibility studies conducted, we will need about five hundred and fifty thousand (550,000) U.S. dollars to successfully set up a small scale but standard radio station in the United States of America.

Generating Funds/Startup Capital for The Parrot™ 98.8 Talk and News FM, Inc.

The Parrot™ 98.8 Talk and News FM, Inc. is a business that will be owned, financed and managed by Thomson Goldberg and his friend and business partner Lesly Henderson. They are the sole financiers of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources. These are the areas we intend generating our startup capital;

  • Generate part of the startup capital from personal savings and sale of stocks
  • Generate part of the startup capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stage of obtaining a loan facility of $400,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is an established fact that the future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting The Parrot™ 98.8 Talk and News FM, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to increase our listener base and of course offer our advertising services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

The Parrot™ 98.8 Talk and News FM, Inc. will make sure that the right foundation, structures and standard operating processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check : Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Securing a standard office and studio facility in a good location in Los Angeles – California: Completed
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the startup capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the business: Completed
  • Secure trademark for our products: In Progress
  • Printing of Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the needed broadcasting and studio equipment , furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
  • Creating Official Website for the business: In Progress
  • Creating Awareness for the business: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in various industries: In Progress

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Internet Company Business Plan Template

  • Written by Dave Lavinsky

internet cafe business plan

Table of Contents

Internet company business plan.

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their internet companies.

If you’re unfamiliar with creating an internet business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an internet business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is an Internet Business Plan?

A business plan provides a snapshot of your internet business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Internet Company

If you’re looking to start an internet business or grow your existing internet company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your internet business to improve your chances of success. Your internet business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Internet Businesses

With regards to funding, the main sources of funding for an internet business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for internet companies.

Finish Your Business Plan Today!

How to write a business plan for an internet business.

If you want to start an internet business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your internet business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of internet business you are running and the status. For example, are you a startup, do you have an internet business that you would like to grow, or are you operating a chain of internet businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the internet industry.
  • Discuss the type of internet business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of internet business you are operating.

For example, you might specialize in one of the following types of internet businesses:

  • WISP (wireless internet service provider): This type of internet business is often used to provide internet service to meet basic household needs in rural communities.
  • Wholesale internet provider: This type of internet business involves buying white label internet lines from large internet service providers (ISPs) such as AT&T or Frontier to then rebrand and resell to end-users.
  • Fiber broadband internet provider: This type of internet business specializes in providing service through fiber optic cables. Many customers prefer fiber over other types of internet because it is faster and supports heavy use.
  • Digital Subscriber Line (DSL): This type of internet provider connects users to the internet through a phone line. A significant portion of the U.S. population has access to this type of service.
  • Satellite internet provider: This type of internet business provides internet service via satellite and, although it is slower and less reliable than other types, it is often the only option for customers in very rural areas.

In addition to explaining the type of internet business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the number of geographical locations served, and reaching $X amount in revenue, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the internet industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the internet industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your internet business plan:

  • How big is the internet industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your internet business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your internet business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of internet business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other internet businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of internet service providers and large corporations that provide internet service such as AT&T or T-Mobile. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of internet business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier for customer to acquire your product or service?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a internet business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of internet company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide cable, satellite, or fiber internet?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your internet company. Document where your company is situated and mention how the site will impact your success. For example, is your internet business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your internet marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your internet business, including answering calls, planning marketing and sales campaigns, billing customers and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your Xth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your internet business to a new city.

Management Team

To demonstrate your internet business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing internet businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an internet business or successfully running a small WISP.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you use a three-tiered subscription model, and will you offer a free month to new subscribers? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your internet business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a internet business:

  • Cost of equipment and office supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or testimonials from happy customers.   Summary Writing a business plan for your internet business is a worthwhile endeavor. If you follow the business plan outline above, by the time you are done, you will truly be an expert. You will understand the internet industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful internet business.  

Internet Business Plan FAQs

What is the easiest way to complete my internet business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your internet business plan.

How Do You Start an Internet Business?

Starting an internet business is easy with these 14 steps:

  • Choose the Name for Your Internet Business
  • Create Your Internet Business Plan
  • Choose the Legal Structure for Your Internet Business
  • Secure Startup Funding for Your Internet Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Internet Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Internet Business
  • Buy or Lease the Right Internet Business Equipment
  • Develop Your Internet Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Internet Business
  • Open for Business

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how a Growthink business planning consultant can create your business plan for you.   Other Helpful Business Plan Articles & Templates

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internet radio business plan pdf

Create a form in Word that users can complete or print

In Word, you can create a form that others can fill out and save or print.  To do this, you will start with baseline content in a document, potentially via a form template.  Then you can add content controls for elements such as check boxes, text boxes, date pickers, and drop-down lists. Optionally, these content controls can be linked to database information.  Following are the recommended action steps in sequence.  

Show the Developer tab

In Word, be sure you have the Developer tab displayed in the ribbon.  (See how here:  Show the developer tab .)

Open a template or a blank document on which to base the form

You can start with a template or just start from scratch with a blank document.

Start with a form template

Go to File > New .

In the  Search for online templates  field, type  Forms or the kind of form you want. Then press Enter .

In the displayed results, right-click any item, then select  Create. 

Start with a blank document 

Select Blank document .

Add content to the form

Go to the  Developer  tab Controls section where you can choose controls to add to your document or form. Hover over any icon therein to see what control type it represents. The various control types are described below. You can set properties on a control once it has been inserted.

To delete a content control, right-click it, then select Remove content control  in the pop-up menu. 

Note:  You can print a form that was created via content controls. However, the boxes around the content controls will not print.

Insert a text control

The rich text content control enables users to format text (e.g., bold, italic) and type multiple paragraphs. To limit these capabilities, use the plain text content control . 

Click or tap where you want to insert the control.

Rich text control button

To learn about setting specific properties on these controls, see Set or change properties for content controls .

Insert a picture control

A picture control is most often used for templates, but you can also add a picture control to a form.

Picture control button

Insert a building block control

Use a building block control  when you want users to choose a specific block of text. These are helpful when you need to add different boilerplate text depending on the document's specific purpose. You can create rich text content controls for each version of the boilerplate text, and then use a building block control as the container for the rich text content controls.

building block gallery control

Select Developer and content controls for the building block.

Developer tab showing content controls

Insert a combo box or a drop-down list

In a combo box, users can select from a list of choices that you provide or they can type in their own information. In a drop-down list, users can only select from the list of choices.

combo box button

Select the content control, and then select Properties .

To create a list of choices, select Add under Drop-Down List Properties .

Type a choice in Display Name , such as Yes , No , or Maybe .

Repeat this step until all of the choices are in the drop-down list.

Fill in any other properties that you want.

Note:  If you select the Contents cannot be edited check box, users won’t be able to click a choice.

Insert a date picker

Click or tap where you want to insert the date picker control.

Date picker button

Insert a check box

Click or tap where you want to insert the check box control.

Check box button

Use the legacy form controls

Legacy form controls are for compatibility with older versions of Word and consist of legacy form and Active X controls.

Click or tap where you want to insert a legacy control.

Legacy control button

Select the Legacy Form control or Active X Control that you want to include.

Set or change properties for content controls

Each content control has properties that you can set or change. For example, the Date Picker control offers options for the format you want to use to display the date.

Select the content control that you want to change.

Go to Developer > Properties .

Controls Properties  button

Change the properties that you want.

Add protection to a form

If you want to limit how much others can edit or format a form, use the Restrict Editing command:

Open the form that you want to lock or protect.

Select Developer > Restrict Editing .

Restrict editing button

After selecting restrictions, select Yes, Start Enforcing Protection .

Restrict editing panel

Advanced Tip:

If you want to protect only parts of the document, separate the document into sections and only protect the sections you want.

To do this, choose Select Sections in the Restrict Editing panel. For more info on sections, see Insert a section break .

Sections selector on Resrict sections panel

If the developer tab isn't displayed in the ribbon, see Show the Developer tab .

Open a template or use a blank document

To create a form in Word that others can fill out, start with a template or document and add content controls. Content controls include things like check boxes, text boxes, and drop-down lists. If you’re familiar with databases, these content controls can even be linked to data.

Go to File > New from Template .

New from template option

In Search, type form .

Double-click the template you want to use.

Select File > Save As , and pick a location to save the form.

In Save As , type a file name and then select Save .

Start with a blank document

Go to File > New Document .

New document option

Go to File > Save As .

Go to Developer , and then choose the controls that you want to add to the document or form. To remove a content control, select the control and press Delete. You can set Options on controls once inserted. From Options, you can add entry and exit macros to run when users interact with the controls, as well as list items for combo boxes, .

Adding content controls to your form

In the document, click or tap where you want to add a content control.

On Developer , select Text Box , Check Box , or Combo Box .

Developer tab with content controls

To set specific properties for the control, select Options , and set .

Repeat steps 1 through 3 for each control that you want to add.

Set options

Options let you set common settings, as well as control specific settings. Select a control and then select Options to set up or make changes.

Set common properties.

Select Macro to Run on lets you choose a recorded or custom macro to run on Entry or Exit from the field.

Bookmark Set a unique name or bookmark for each control.

Calculate on exit This forces Word to run or refresh any calculations, such as total price when the user exits the field.

Add Help Text Give hints or instructions for each field.

OK Saves settings and exits the panel.

Cancel Forgets changes and exits the panel.

Set specific properties for a Text box

Type Select form Regular text, Number, Date, Current Date, Current Time, or Calculation.

Default text sets optional instructional text that's displayed in the text box before the user types in the field. Set Text box enabled to allow the user to enter text into the field.

Maximum length sets the length of text that a user can enter. The default is Unlimited .

Text format can set whether text automatically formats to Uppercase , Lowercase , First capital, or Title case .

Text box enabled Lets the user enter text into a field. If there is default text, user text replaces it.

Set specific properties for a Check box .

Default Value Choose between Not checked or checked as default.

Checkbox size Set a size Exactly or Auto to change size as needed.

Check box enabled Lets the user check or clear the text box.

Set specific properties for a Combo box

Drop-down item Type in strings for the list box items. Press + or Enter to add an item to the list.

Items in drop-down list Shows your current list. Select an item and use the up or down arrows to change the order, Press - to remove a selected item.

Drop-down enabled Lets the user open the combo box and make selections.

Protect the form

Go to Developer > Protect Form .

Protect form button on the Developer tab

Note:  To unprotect the form and continue editing, select Protect Form again.

Save and close the form.

Test the form (optional)

If you want, you can test the form before you distribute it.

Protect the form.

Reopen the form, fill it out as the user would, and then save a copy.

Creating fillable forms isn’t available in Word for the web.

You can create the form with the desktop version of Word with the instructions in Create a fillable form .

When you save the document and reopen it in Word for the web, you’ll see the changes you made.

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Free AFCON final live stream: How to watch Nigeria vs. Ivory Coast online from anywhere

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The African Cup of Nations has been packed with surprises over the last few weeks and this is the most exciting lineup the final's seen in quite some time. We can quickly show you where to watch an AFCON live stream for free to see Nigeria vs. Ivory Coast today.

We've provided our readers with the latest information on free AFCON live streams since the first match back in January and still can't quite believe Ivory Coast has made it this far after finishing third in their group, then firing their coach before finding out they'd still progress as one of the better third-placed sides. They've done it the hard way since, too, coming back from behind right at the death regularly. Nigeria's ascension has been much less dramatic. Star striker Victor Osimhen of Napoli has been light on goals but has still been a huge creative influence. You'd fancy Nigeria on paper, but Ivory Coast's home crowd support and dogged persistence will make this close.

There are multiple options to watch a free Nigeria vs. Ivory Coast live stream, and we can help you tune in from anywhere on the globe via official broadcast options. South Africa and the UK have free broadcasts (links below), but if you're outside those countries, you'll need a VPN to get around geo-restrictions and watch them for free, too.

A VPN (virtual private network) simulates your viewing device's location to allow you to stream feeds on international sites you'd otherwise be unable to play. We'll give you the rundown on how to do it below. The VPN we recommend can be used for many other streaming opportunities year-round, as shown in these other guides:

  • Free Champions League live streams  | Where to watch Six Nations | Free Super Bowl live stream

How to watch AFCON final live stream for free from anywhere 

As it has with every game of the tournament so far, South African TV channel SABC will show a free Nigeria vs. Ivory Coast live stream today, with no sign-up required. The BBC of the UK, specifically BBC3 , will also have coverage; you'll need to create a free login for that UK option.

The main hitch is that you'll need a VPN to tune in outside of South Africa or the UK, as you'll get an error message when you try to hit play on the above free AFCON final live streams.

Don't worry. You can push through the block with a VPN and start watching once you set its location to South Africa/UK. A VPN virtually changes your devices' location, so apps and websites think you're connecting from servers within those countries, just like the local viewers.

Don't have a VPN? There's a fantastic offer right now on the best VPN we've tested and have been using for years for streaming and beefing up our online security. You can pick up ExpressVPN , save 49% on the usual price, and get three months for free. It's the best investment in your sports-watching future if you know you'll want to watch more international sports streams. It's also one of the few reliable VPNs with decent South African servers and has been proven exceptionally reliable with other locations worldwide. If you're unsatisfied with it for any reason, there's a hassle-free 30-day money-back guarantee.

You can learn more about the other features offered with the service via our detailed ExpressVPN review .

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With its consistent performance, reliable security, and expansive global streaming features, ExpressVPN is the best VPN out there, excelling in every spec and offering many advanced features that makes it exceptional. Better yet, you can save up to 49% and get an extra three months for free today.

How to watch Nigeria vs. Ivory Coast with a VPN

  • Sign up for a VPN if you don't have one.
  • Install it on the device you're using to watch the game.
  • Set it to the country of the free streaming service you're using.
  • Go to SABC (South Africa) | BBC3 (UK)
  • Create a free account/sign-in if using the BBC.
  • Watch the Nigeria vs. Ivory Coast live stream today at 3 p.m. ET / 8 p.m. GMT / 4 a.m. (Sun) AWST.

How to watch the AFCON final in the UK

BBC3 on TV or online via the iPlayer will have the AFCON final showing tonight. The BBC has been a bit hit and miss, only picking up a handful of games this year, with just one semi-final despite earlier listings promising two. The final is indeed on the schedule for tonight, though. You'll also find it on Sky Sports.

The BBC option is a great pick if your country doesn't have the match covered. Take a look at the steps above to watch the AFCON final live stream for free from anywhere. 

Kick-off is at 8 p.m. GMT, and pre-match coverage on BBC3 begins 30 minutes earlier. 

How to watch the AFCON final in the USA

If you want to watch Nigeria vs. Ivory Coast online in the USA, you'll find it on the BeIN channel. If you don't have that in your current package, you have two options via cord-cutting live TV streaming services.

FuboTV has it on its cheapest tier, which includes a seven-day free trial . After that, it's a rather eye-watering $79.99 a month. If you've been meaning to pick up a great live TV streaming service anyway, you might find the overall package worth sticking with.

If you want the cheapest option in the US, we've found a super cheap deal of just $5. Sling TV lets you bag its Sling Soccer Pass without signing up for the regular Sling package. So you really can just bag the bolt-on on its own.

That $5 would have covered you for the whole AFCON tournament if you'd joined from the start, but it's a modest fee if you're just coming in for the final. Alternatively, you could use a VPN and watch one of the free feeds from South Africa or the UK.

Note: The use of VPNs is illegal in certain countries (such as Iraq, North Korea, Belarus, etc), and using VPNs to access region-locked streaming content might constitute a breach of the terms of use for certain services. Insider does not endorse or condone the illegal use of VPNs.

You can purchase logo and accolade licensing to this story here . Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at [email protected] .

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  1. Internet Radio Business Plan Template [2024]

    The internet radio business plan will include discuss: Station format, i.e. music, local news, etc. Size and scope of the market Music genre, i.e. rock, pop, Christian, country, classical etc. Music rights and sources of music talent, i.e. audio files, unsigned community bands, live music played by guests

  2. How to Start an Internet Radio Station and Make Money

    1. Understand the Industry According to research by Global Industry Analysts, advertising revenue is projected to reach $2.3 billion by 2022 globally, which is expected to driven by an increase in internet radio listeners.

  3. Online Radio Station Business Plan [Sample Template]

    1. Industry Overview Online radio (also web radio, net radio, streaming radio, e-radio, IP radio, internet radio) is a digital audio service transmitted via the Internet. Broadcasting on the Internet is usually referred to as webcasting since it is not transmitted broadly through wireless means.

  4. PDF Business Plan

    Business Plan + ArtSound's vision is to contribute to community participation in and development of excellence in the arts as Canberra's most important arts focused community radio station. ArtSound FM 2016 to 2017 Business Plan | page 2 Contents ...

  5. A Sample Radio Station Business Plan Template

    1. Executive Summary Life Beat™ 101.5 FM Radio Station, Inc. is a licensed radio broadcasting company that will run lifestyle and entertainment programs. Our head office will be located in a standard high-rising office facility in the heart of New York City, New York. We will operate as terrestrial radio and also as online radio.

  6. How to Start a Radio Station [Updated 2024]

    Written by Dave Lavinsky Starting a radio station can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful radio station. Importantly, a critical step in starting a radio station is to complete your business plan.

  7. How To Write A Radio Station Business Plan + Business Template

    A radio station business plan is a formal written document that describes your company's business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members.

  8. How to Start an Internet Radio Station From Home: A Step-By-Step Guide

    If you thought all a professional could start an internet radio station, you'd be wrong. Anyone can! Following reading this step-by-step guide you could be ready to broadcast this afternoon and have your home radio live in no time. We'll get her up toward scratch on the necessary equipment, legal difficulties, or evened wie to turn your ...

  9. How to Start a Profitable Radio Station Business [11 Steps]

    1. Perform market analysis. 2. Draft a radio station business plan. 3. Develop a radio station brand. 4. Formalize your business registration. 5. Acquire necessary licenses and permits for radio station. 6. Open a business bank account and secure funding as needed. 7. Set pricing for radio station services. 8.

  10. How to write a business plan for a radio?

    Why write a business plan for a radio? What information is needed to create a business plan for a radio? What goes in the financial forecast for a radio? What goes in the written part of a radio business plan? What tool can I use to write my radio business plan? what resources (human, equipment, and capital) are needed to get there,

  11. How to Write a Business Plan Template for a Broadcast Company Channel

    Financial Projections. Focus your financial section on defining what it will cost to build your broadcast channel, including equipment, professional services and operational and marketing ...

  12. Sample Radio Station Business Plan

    radio station business plan pdf sample The broadcast industry is one that has witnessed a lot of growth and transitions from analog to digital broadcasting. Today the broadcasting landscape has seen a dramatic growth where it is now possible to easily tune-in to a TV or radio program from anywhere in the world with the help of an internet ...

  13. Online Radio Station Business Plan [Sample Template

    A Sample Online Radio Station Corporate Plan Template 1. Branch Overview. Online radio (also web radio, net radio, streaming radio, e-radio, IP alarm, internets radio) is a digital audio service transmitted through the Internet. Broadcasting on the Website is usually referred to as webcasting since it is not transfered broadly thrown wireless ...

  14. How to Start a Radio Station Business

    1. Develop a radio station business plan. Components of a business plan include, but are not limited, to an executive summary, a strategic focus and a market product focus. Information relevant to ...

  15. PDF Business Plan Alive Community Radio (SCIO) Prepared by: CONTENTS

    Business Plan . Alive Community Radio (SCIO) Prepared by: CONTENTS . 1. Contents 2. Business details 3. Key personal 4. What the business does 5. What makes the business different ... An Internet only station with very little live content, few volunteers and does not broadcast. 9 OFFICIAL OFFICIAL . 9. Managing market risks

  16. Radio Station Business Plan Template

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