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business plan child care uk

  • Parenting, childcare and children's services
  • Childcare and early years
  • Providing childcare
  • Becoming a childcare provider

Starting a nursery or other daycare and running the business

Find out how to register with Ofsted as a nursery or other daycare, and what you will need to tell us about.

This guidance is for those who are registered, or want to register, with Ofsted. For guidance on how to register with a childminder agency, or if you are already with an agency, contact the agency directly.

Start a nursery or other daycare business

You will need to apply to register as a daycare if you will be looking after children aged up to the 31 August following their fifth birthday in:

  • a location other than someone’s home
  • someone’s home, working with 3 or more people at the same time

You must register with Ofsted unless you plan to work with 3 or more people in someone’s home. In this case, you can choose to register either with Ofsted or with a childminder agency .

Certain other people involved in your daycare will also need to apply to Ofsted themselves as part of your application to register.

  • 31 August 2023
  • 30 January 2020
  • 14 November 2023

Running a nursery or other daycare

As a nursery or other daycare, you must report to Ofsted any significant events affecting your childcare within 14 days.

  • 19 August 2022
  • 21 February 2022

Being inspected

  • Being inspected as a childminder or childcare provider

Requirements

If you are registered on the Early Years register, you must meet the early years foundation stage framework standards. If you are registered on the Childcare Register you must meet either or both of the voluntary or compulsory Childcare Register requirements, depending on your registration.

If you are registered on both registers, you will need to meet each set of requirements.

  • 19 January 2024
  • Statutory guidance
  • 9 August 2022
  • 31 October 2022

Changes to a nursery or other daycare

You must tell Ofsted about changes to those responsible for your daycare organisation.

If the childcare takes place in someone’s home, you must tell Ofsted about any changes to who is living or working there.

Anyone you have to tell us about must also apply to join your registration.

  • 10 May 2023
  • 2 August 2022

Making payments to Ofsted

You will need to maintain your Ofsted registration with an annual fee.

  • 27 May 2020
  • 13 February 2020

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About PACEY

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business plan child care uk

  • Starting out
  • Offer what you can afford
  • My evolving business
  • Getting to grips with policies and procedures
  • Growing together in partnership
  • Delivering 30 hours flexibly
  • Managing income in a term time setting
  • Delivering 30 hours sustainably
  • 30 hours and partnership
  • Working with your husband as your assistant
  • Kim's story
  • How to thrive as a childminder
  • Taking on an apprentice
  • Business Growth
  • Championing childminders locally

Business planning examples

  • Career change to childminding
  • Efficiency by recycling
  • Working in partnership with my local school nursery
  • Third Door, a different approach to providing childcare
  • Busting the paperwork myths
  • Extending my business to offer 30 hours
  • Marketing your business
  • Working towards your strengths
  • Business planning
  • Growing your business
  • Saving time and money
  • Childcare funding
  • Partnership working

business plan child care uk

There are more than 20 childcare providers within a 10 minute radius of our setting so gaining a competitive edge is really important in order to sustain our business. The SWOT analysis helped us identify what would make the most difference to our parents and children, and help us grow our business.

Our USP is being a flexible parent-friendly setting. By spending time planning the business and the financials we are able to offer a unique service which sets us apart from the competition.  

business plan child care uk

A SWOT analysis is not just useful at the outset when you starting a business – we use it as a business planning tool, reviewing it year on year, alongside parent questionnaires. By having this annual review it helps us prioritise and ensure that our offering is the best it can be, and responds to parental feedback. 

I would always advise any childminder settings to play to their own strengths. No setting is the same. Find your own uniqueness and capitalise on it. Don’t try and be something you are not. Spend time thinking about where you want the business to be before you make any rash decisions. By planning ahead you can make a mental shift before you physically make any changes.

One of the biggest challenges we faced was the cultural shift – from my wife working on her own to then becoming an employer. Delegating tasks can bring with it feelings of lack of control. But by taking small steps and with mentoring and training it is possible to make that shift.

Overall it is most important to maintain quality. As your business grows and numbers increase it is important to make sure that you don’t lose sight of the fact you offer a unique high quality home-based service. Keep focused on that USP and keep listening, growing your business is a journey of exploration but make sure you are always being true to yourself.

business plan child care uk

Sanjay's top tips: 

  • Manage your cash flow. It isn’t just about profit because if you don’t have parents that pay on time your business won’t work, so focus on getting the cash flow right before profit
  • Don’t ever give up on the bigger picture. Continually challenge yourself and think about what you could do better
  • Conduct a SWOT analysis on an annual basis. This will ensure your offering is innovative and the best it can be

business plan child care uk

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PACEY is the Professional Association for Childcare and Early Years. Formed in 1977, we are a charity dedicated to supporting everyone involved in childcare and early education to provide high quality services, information and advice to children, their families and carers.

Across England and Wales we provide training, expert advice, help and peer support to practitioners and practical and impartial support and information for families and carers and those advising them. We represent the views and experiences of practitioners and champion their vital role in helping prepare children for a bright future.

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BusinessPlans

Child Care Business Plan

If you're looking to secure finance for your child care business, then you'll need a robust business plan.

Every lender requires a business plan from you and the Business Plan Academy has made this task quick and easy for you. Through our 20 years business planning experience, we've worked with many banks and perfected the 18-page child care business planning system.

At the heart of this system is an already completed child care business plan with every section your lender requires already completed.

Simply enter your own business data to tailor the narrative to your business. Then use the "Financial Forecasting Wizard" to create all your financial plans.

The Benefits of This System

  • Specific for a child care business.
  • Every section already complete.
  • Easy to tailor to your own business.
  • Specially formatted for banks.
  • Hundreds of examples to help your own thinking.
  • No special software required (uses Microsoft Word).
  • Downloadable online so you can start immediately.
  • Saves you time as you can start from a completed plan.
  • Guaranteed to get you finance - or your money back.

Business Plan Contents

  • Executive Summary
  • Description of Business
  • Product Summary
  • Business Strategy
  • Financial Summary
  • Market Research
  • Market Trends
  • External Research
  • Market Estimates
  • Management Team
  • Business Location
  • Business Organisation
  • SWOT Analysis
  • Competitive Analysis
  • Customer Segments
  • Customer Demographics
  • Sales Strategy
  • Pricing Strategy
  • Marketing Plan
  • Advertising Plan
  • Objectives & Plans
  • Resource Allocation
  • Budget Allocation
  • Startup Budget
  • Forecast Profit & Loss Account
  • Forecast Balance Sheet
  • Forecast Cash Flow
  • Sales & Profit Forecasts
  • Sales Charts & Graphs
  • Bank Preferred Format
  • Suitable For PC and Mac

Additional Guides Also Included

The child care business plan also comes with the following comprehensive business planning tools at no additional cost to you:

Fast-track Business Plan Guide

This step-by-step guide takes you through every element required for your plan. It includes over 250 examples to make completing your business plan a simple task.

Business Plan Template

You can choose to edit the sample child care business plan directly or use this template to add in your details. The template structures your information into the correct format for final preparation.

Financial Forecasting Wizard

Completing financial statements is one of the hardest things to do. Therefore, you'll receive the Financial Forecasting Wizard. This interactive spreadsheet model automatically calculates your Profit & Loss, Cash Flow, and Balance Sheet from your base business data.

Free Online Support

With your business plan, you receive unlimited access to our online business community. Here you can make partnerships, discover new ideas, discusss joint ventures or get immediate solutions to any challenge you may face.

100% No-Risk, 90-Day Money-back Guarantee

We're confident that this Child Care Business Planning System will enable you to quickly complete a robust business plan for your business. We also guarantee it will secure the finance you require, or we'll refund your purchase in full within 90 days.

How To Download

The complete system is only £29.95 including VAT.

As you are ordering over the internet, you can order and download 24 hours a day. You can select the secure servers or Worldpay or Paypal to process your order.

Click here to download The Child Care business plan and business planning tools

Starting a Childcare Business: Everything You Need To Know

Published: 16 March 2021

Author: Greg Robson

With the end of lockdown now in sight and the demand for childcare services steadily growing, if you’ve got the right skillset and an entrepreneurial spirit, there’s never been a better time to consider starting your own business as a registered childminder. Sound interesting? In… Read More

Continue reading (2 minutes)...

With the end of lockdown now in sight and the demand for childcare services steadily growing , if you’ve got the right skillset and an entrepreneurial spirit, there’s never been a better time to consider starting your own business as a registered childminder . Sound interesting? In this article, we’ll outline the practical steps you’ll need to take to start your own childminding business, what qualifications you’ll need, and key steps you’ll need to consider such as conducting market research and coming up with a business plan. We’ll also take a look at specific industry concerns such as Ofsted, health and safety, compliance, and safeguarding .

First Steps: Is a Childcare Business Right for You?

Whilst setting up your own childcare business can certainly be an enjoyable endeavour and can be profitable to boot, it’s important to take practicalities into consideration, especially if you’ll be running your business from home. Becoming a childminder is a much more flexible option than the alternative of opening up a day nursery, which is heavily regulated and costly. However, there’s still plenty you’ll need to consider:

Is your home suitable?

The first thing you’ll need to think about is the space you have available. Whilst your home might look large now, once you start your business , you’ll need to buy quite a lot of equipment, especially if you’re taking care of young children. Cots and toys take up room. If you don’t have enough space, you might need to make alterations, which will require planning permission.

woman and child playing with building blocks

You’ll also need to take a good look around and identify any potential hazards; kids love to explore and will get into everything, so investing in childproofing equipment is a must, as well as an Ofsted requirement if you’re taking care of young children. Lastly, you’ll need to find out whether you’re allowed to run a childcare business from your home under the law; if you own a rented property, for instance, you’ll need the landlord’s permission.

Is your family on board?

This is one of the key things you’ll need to consider when you’re planning how to start a childcare business at home . It’s important to remember that your new venture will impact your whole family, so it’s vital that everyone who lives in your house is just as enthusiastic about it as you are.

How many children can you register to care for?

When considering how to start a childcare business in the UK, it’s important to familiarise yourself with the rules and regulations: In England, the limit for the number of children you can legally care for at one time is six children under the age of eight. This number also includes children of your own. Therefore, you need to consider whether your new business venture will be practical (and profitable) for you. If you have triplets of your own, for instance, you might decide to reconsider!

Are you fit and healthy?

It goes without saying that caring for young children can be physically taxing. You’ll be spending lots of time on your feet, young children may need to be carried, and there’s also cumbersome equipment such as pushchairs to manoeuvre. In order to be approved by Ofsted, you’ll need to complete a medical check with your GP which certifies that you’re healthy enough to work as a childminder.

What Qualifications Do You Need to Start a Childcare Business?

In order to become a registered childminder approved by Ofsted, you’ll firstly need to complete a professional childcare training course approved by your local council. These courses, such as our NCFE CACHE Level 3 Award in Preparing to Work in Home-based Childcare , will give you a great overview of age-appropriate learning and development, and will help you to implement the EYFS (early years foundation stage) framework with children as you plan activities, if you’ll be looking after children under the age of five.

Two little girls playing and laughing

You’ll also learn about safeguarding , child protection, and health and safety. Next, you’ll need to complete a paediatric first aid course, so that you’re fully prepared for any emergencies that might arise. Lastly, you’ll need to attend a child protection course, as it’s important that you’re able to identify any children in your care who are experiencing any kind of harm or abuse.

How to Become a Registered Childminder – Everything You Need to Know

In accordance with Ofsted guidelines, you’ll need to register as a childminder if you’re being paid to look after any children under the age of eight for more than two hours a day in a home setting. Even if you don’t fit into that criteria, however, you can still register, and there are certainly some benefits to doing so: you can apply for a childcare business grant to help with setting-up costs, your details will be listed online with Ofsted, you’ll get access to advice and professional development opportunities, and you’ll also be able to reassure parents that your home has officially been recognised as a safe childcare environment. In order to register, you’ll need to complete the qualifications we discussed above, and everyone in your home over the age of 16 will also need to pass an enhanced DBS check, which cost £40 each. After you’ve satisfied all the criteria above, you’ll need to fill in a form online, which takes around 12 weeks to be processed, as well as pay a £35 administration fee. You’ll also be asked which register you’d like to join:

  • The Early Years Register, which is for childminders taking care of children from birth to the age of five.
  • The Childcare Register, which is for childminders taking care of children from the ages of five to eight.
  • The Voluntary Childcare Register, which childminders can choose to join if they’re taking care of children over the age of eight.

Ofsted logo

Childcare Business Planning Advice

So, you’ve got the funds, you’ve got the space, and you’ve got the enthusiasm. Before you begin, however, it’s important to slow down and do some serious planning, to make sure that your business is viable and will be profitable in the long run. Let’s run through some of the key things you’ll need to think about:

Writing a business plan

Think of any successful business, and you can guarantee that it began with a strong plan, and so should yours. If you’re not sure where to begin, you might consider taking a course such as our NCFE Level 2 Certificate in Creating a Business Start-up. You’ll gain an accredited qualification, and be coached through the entire process by experts. Alternatively, you can download a free template from gov.uk, as well as view some great examples for inspiration. When writing your plan, you’ll consider how your business will be funded, your organisational structure, your financial projections, and much more.

Marketing and engagement

It’s vital to consider in-depth how you’ll market your new business to make sure you’re engaging with new customers. Firstly, you’ll need to set aside a realistic marketing budget. Then, you’ll need to do some research to discover exactly which strategies will work for you. If the idea of advertising online and on social media seems intimidating, ask around – you might just know someone who can talk you through it. Alternatively, turn to Google’s digital garage , which is a totally free digital marketing course for beginners, aimed at small businesses. Of course, you might choose to rely on simpler marketing methods, such as posters, t-shirts you can wear to pick up your kids from school, or putting an advert in the local paper. Just make sure you’re regularly reviewing the success of your marketing strategies, and reconsidering them if they’re not paying off.

Key Things to Consider Before Starting a Childcare Business

Finally, it’s time to consider some of the more practical issues you’ll need to think about before staring your own childcare business and registering with Ofsted. As part of the process, you’ll need to pass an inspection, which will determine the suitability of your home, as well as yourself for the role of an Ofsted registered childminder. You can read their full publication , but let’s take a look at some of the key things requirements:

Is your home as safe as possible?

Ofsted will want to know that children will be safe in your care. As we touched on earlier, this includes making sure that your home is child-friendly and free of potential hazards, and to ensure this you’ll need to complete a risk-assessment . You’ll also need to create a written statement of procedures to be followed to ensure that the children you care for are safeguarded from abuse or neglect, which you will discuss during the child protection course you attend.

Woman working on laptop

Have you got the right insurance?

In the UK, it’s a legal requirement for childcare professionals to have public liability insurance. This is to protect the children in your care, but also to protect you – if anything should go wrong, as long as you have insurance, you’ll be covered for the costs of any legal claims made against you by third parties. You’ll also need to check you have the right home and buildings insurance to cover any accidental damage to your property caused by the children in your care. Additionally, if you’ll be transporting children in your car, you’ll need Business Class 1 insurance added to your policy.

Have you created an inclusive environment?

Part of Ofsted’s requirements for home childminders is that they must show that every child they take care of is included and welcomed regardless of race, religion, background, gender, or disability. This means treating every child and their family equally and with respect, planning activities that all children can participate in and be comfortable with, as well as providing resources that reflect the background of each child in your care. For instance, if a child is Hindu, it’s a great idea to gather some age-appropriate books which explain important festivals in Hindu culture such as Diwali. You must also have arrangements in place to support children with disabilities; for instance, if you care for a child who needs a wheelchair for mobility, you’ll need to ensure they can easily access your property.

So, now you know what it takes to start your own home-based childcare business and register with Ofsted, why not get started with our NCFE CACHE Level 3 Award in Preparing to Work in Home-based Childcare ? Alternatively, check out our range of childcare courses and business courses , or give one of our experienced course advisers a call on 0121 630 3000.

Child Care & Nursery School Business Plan

You can now quickly and easily create your own professional business plan for your new childcare business with this comprehensive downloadable package.

Developed in Word and Excel, it makes completing your plan a breeze. Simply adapt it to your specific requirements in no time at all.

You can use it for all types of preschool businesses including nursery schools, kindergarten classes and full-time daycare for children aged up to five years old. It covers all business activities including how to build profits.

Child care business plan

The Executive Summary of This Business Plan

The information below is taken directly from the business plan you can download online now.

Nursery school finance projections graph

Summary and Overview

Littleuns Child Care Limited is a new company providing extensive childcare facilities to the under fives (preschool age).

Mrs. Jane Smith founded Littleuns Child Care, who has eight year’s kindergarten experience managing a similar nursery at the local independent school.

The market and Business

The main market sectors targeted are parents with preschool age children. This group are working full-time and require a respected and trusted organisation to take care of their children during the working day.

Littleuns will also develop the initial educational requirements required by Ofsted. The children should achieve above average grades before attending their first reception class.

Core Revenue Streams

Littleuns will have three main revenue streams:

  • Core childcare during the working day from 08:00 to 18:00.
  • Pick up and delivery service from homes or places of work.
  • Childrens’ meals for breakfast, lunch and tea time.

The core service is the first item. The others are to generate additional income for the company.

Revenues and Profitability

Revenues forecasted for the first year of operation are £282,240. Profits are forecast to be £88,000 before interest, tax and Mrs. Smith’s salary.

Revenues are forecast to increase by 7-8% per year with profits also following that trend.

The premises are secured and purchased by way of a mortgage. Mrs. Smith is also investing an additional £45,000 into the company to cover the initial start-up costs. The financial cash flow forecast includes repayment of these costs within the first year.

Management and Staffing Levels

Littleuns is a new company wholly owned and run by Mrs. Smith. There is an additional eight nursery staff recruited to satisfy the government ratios of 1:4 for two-year-olds and 1:8 for over three years of age.

Contents of this plan

1) Executive Summary 2) Business Mission 3) Ownership and Location 4) External Analysis 5) SWOT Analysis 6) Planned Objectives 7) Key Action Plans 8) Management Biographies 9) Profit & Loss Account 10) Cash flow Forecast 11) Balance Sheet

Free Bonuses Included 1) 25 Free Marketing techniques 2) Financial Planning wizard 3) Step-by-step Planning guide 4) Free Online Support 5) Comprehensive start-up guide

Why Choose This System?

  • Specific for preschool nurseries.
  • Fully complete from A-Z.
  • Economic and research data.
  • Marketing and action plans.
  • Free forecasting tools.
  • 90-day Money-back guarantee.
  • Accepted by all banks for finance.

Child care business plan template

Access Online

Get the Child Care, Day Care and Nursery School plans plus bonus planning wizards.

Special offer: £49.95 Only £29.95

Customer Testimonials

“I needed to put together a long-term business plan to cover all aspects of my new venture. I read a lot of books and attended courses, but I was struggling. Then I came across Teneric and suddenly it was all there in a format I could use and in terminology I could understand. After that, it was plain sailing to the Business Department at my local HSBC Bank”

Jill Shilcock, Managing Director, SEAS Education Advisory Service Limited.

“I wanted ideas for the type of information that needed covering in a business plan, and this gave me a template for the document I submitted to the bank. The business loan we were after was approved. If you have never written a business plan before, then I would recommend your product. It was very straightforward and offered some good advice.”

Gordon Mitchell, UK

“I needed a business plan quickly. The template was easy to use, just fill in the blanks on the wizard and refer to the help guide if I wasn't sure. Your system is good value, and I would recommend them to everyone needing a plan. Attached is the basic plan I threw together in a day for the bank. They specifically wanted cash flow projections, and the Excel spreadsheets were really what I was after from your product.”

John Waterhouse, UK

UK Small Business Startups and Funding

  • Business Type
  • Business Plan for Child Care Agency

Child Care Agency Small Business Idea and Business Plan

Starting your own small business in the UK isn’t easy but having a properly developed business plan will help you achieve success.

To start a Child Care Agency business in the UK, take the time and explain the idea via a business plan.

Understanding all of the aspects of the business idea will be the key to getting the Child Care Agency business running like a well-oiled machine. The business plan you develop will help you organize the elements needed into a strategy that you can actually use to startup, by paving a clear road map as to what you need to follow for the lifespan of your business.

Starting a Child Care Agency business isn’t easy, but when done right, it can lead to a lot of success.

To help you get started, you can use the free business plan builder tool to develop your own Child Care Agency business plan.

The business plan template is very easy to use, is interactive and will quickly and easily help you create your business plan just by answering the needed questions about your small business idea.

Create your own Child Care Agency business plan for free using the Business Plan Builder

The free business plan template builder is divided into a few easy to follow steps.

The free business plan builder template is provided by UKStartups.org to help you develop your own business plan. For step by step guidance, see the 5 steps below.

Once completed, the result will be a clean, professional plan that will help you start your own Child Care Agency small business in the UK.

When you have completed your Child Care Agency business plan, the next step will be to find available funding that will help, or to speak with a funding adviser who will assist you each step of the way to securing the needed funds to make your Child Care Agency business startup.

If you are looking to limit your startup costs when starting up a Child Care Agency small business in the UK, this free business plan builder tool will be it.

Starting a Child Care Agency business is only one of the ways others have used this free business plan tool. There are hundreds of different ideas you can start, and if you need guidance, do reach out to a UKStartups expert to get the needed assistance and guidance.

Step 1. Your business information

To develop a proper Child Care Agency business plan with the free business plan builder template, it is important to answer each of the questions about your business to the best of your abilities.

What is your business? What are the products/services you provide? Who are your customers? What are your goals…etc?

Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Child Care Agency business and to apply for needed funding to cover your startup costs.

Step 2. Projecting your revenues/income

The Child Care Agency industry can have great results. Planning and projecting the financial figures to approximate what you will make each year is crucial to building a strong business plan.

What do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).

If you don’t have the figures, in many cases it is recommended to do a a bit more research on other Child Care Agency businesses locally and within your own region to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.

If you need assistance in projecting, you can always contact UK Startups funding experts for the help.

Step 3. Your business market

As a Child Care Agency business, having a clear explanation of the market and industry that you are in will help you plan for the figure and will ensure you can take the business to the next level.

Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.

Step 4. The future plan

Starting your own Child Care Agency business and getting it off the ground is important to you.

No matter if you’re planning on applying for government funding for your Child Care Agency business or not, it is important to plan out the future and provide an explanation of how you will grow the business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.

Be sure to break this down step by step to show how you intend on making sure your Child Care Agency business can grow each year.

Keep in mind that often business plans are focused on key people. Be sure to discuss yourself, your role and any other key figures in the business as well.

Step 5. The financials

In the end, it all comes down to the financials. If you are seeking funding, or not – the business plan you develop needs to have clearly defined financials or projections. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year. If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations. If you need help with this, ask the UK Startups experts .

A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that. When developing your Child Care Agency business plan using this free template, the above 5 steps are recommended in order to succeed. While there are other key points that will assist you in starting your business, finding funding...etc, the free template will help put you on the right path

Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via UKStartups.org and through the Small Business Startup Platform as a member.

If starting a Child Care Agency business is just one of your ideas, perhaps considering other options, here are some popular small business’s others have chosen to startup

  • Music Store
  • Auto Parts Store
  • Foreclosure Service
  • Heating Oil Supplier
  • Regional Airport

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Providing high-quality care and education for young children is enormously rewarding.

It provides a much-needed service for local communities and, most importantly, makes a huge difference to the development and well-being of children.

Research the need

Before starting up your early years business it is important to assess what the demand for a new early years provision is likely to be.

You will need to take various steps such as:

  • Creating opportunities to talk to parents informally, for instance, in local baby and toddler groups, libraries or through surveys.
  • Finding out what’s already available through early years audits carried out by every local authority.
  • Viewing details on parents’ use of early years provision and their views and experiences through the Childcare and Early Years Survey of Parents.
  • Contacting your local Family Information Service for lists of other providers in the area with their hours of operation.

Financial viability

You can register with your local authority to claim funding to provide part-time early years education places for three- and four-year-old children, and eligible two-year-old children.

You may offer the funded places as 15 hours a week, either as five hours over three days or three hours over five days.

Some three and four-year-olds will also be eligible for a 30 hours funded place. You can register to provide for this at www.childcarechoices.gov.uk .

Ofsted registration

If you will be looking after children under the age of eight years for more than two hours a day you will need to register with The Office for Standards in Education, Children’s Services and Skills (Ofsted). If you are a childminder, you can choose either to register with Ofsted or with a Childminder Agency. Ofsted inspects and regulates the quality and standards of care and education in childcare provision.

Early Years Foundation Stage (EYFS)

The Statutory Framework for the Early Years Foundation Stage is a mandatory framework for all Ofsted registered childcare providers caring for children from birth to five years. It was developed to ensure that all childcare services provide a safe and secure environment for children and support children’s learning through carefully planned play activities that are fun and appropriate to their needs.

Early years provision may be provided on domestic premises (for example, in the home of a childminder) or on non-domestic premises (such as a pre-school in a community hall or nursery on a school site). The premises that you operate from must comply with the EYFS requirements. In choosing premises you will also need to consider whether the building is in a good state of repair, if it is safe and secure for the children, whether appropriate toilet and kitchen facilities are available, whether the premises are easy for families to get to and whether they are accessible to children and adults with disabilities.

Health and safety

The safety of the children and adults in the provision is a central theme throughout the EYFS. You will have a duty to develop effective procedures for ensuring that the provision is secure and that any risks are identified and managed through regular risk assessments; safeguarding and protecting children from harm or abuse; maintaining high standards of hygiene; regularly checking fire procedures and equipment.

Data Protection

Under the General Data Protection Regulation (GDPR) you will need to put systems in place to ensure any personal data you collect is securely processed, stored and destroyed. You will also need to issue those whose personal data you collect, such as parents, employees and volunteers with a privacy notice.

Early years providers must have adequate insurance cover. Some forms of insurance are required by law or for Ofsted registration, such as public liability insurance and employers’ liability insurance (where applicable). Others are not legally required but are still necessary because they provide protection for the provision and for those that use and are responsible for it.

Safeguarding and child protection

Every provider is required to have and implement a safeguarding children policy and procedures which follows the guidance and procedures of the local safeguarding partners.  Safeguarding policies and procedures should also address the needs of young people and vulnerable adults who have contact with the setting.

Employer responsibilities

As an employer, you will need to take steps to ensure that your employees, job applicants, service users and volunteers are treated in a fair and consistent manner. Everyone has certain legal rights, including the right not to be discriminated or harassed on the grounds of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion and belief, or sex.

Inclusion and diversity

For the benefit of all staff and families, equality and inclusion must be embraced throughout your provision. The Equality Act 2010 requires childcare providers to ensure their policies, procedures and practices promote equality of opportunity and prevent discrimination towards children and adults in the provision.

Providers also have a duty to regard the Special Educational Needs and Disability Code of Practice (DfE 2015) when meeting the needs of children with special educational needs and disabilities and developing a special educational needs policy.

Thinking of starting a new childcare provision?

* Download our free mini guide to Setting up a Childcare Provision  which advises on key choices and responsibilities to consider before you start.

* Read Ofsted's updated guidance on setting up a childcare service .

* Our website is full of key information to keep you up to date with developments in legislation and best practice — just visit our  Business Management section.

* Or for more in-depth information, browse our books and early years resources in our online shop .

* Starting a baby and toddler group? Read our How to start a baby and toddler group page.

* Whatever your role in early years education,   joining the Alliance will help you on your journey.

* Alliance members can contact our experienced Information Services Team , which offers free, independent and professional advice.

Learn more about Alliance membership

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How to start a home-based childcare business: a step-by-step guide

With the end of the coronavirus pandemic firmly in sight and the demand for childcare services growing across the country, now could be the perfect time to start your own business as a registered childminder.  If you love being around children and are passionate about helping the next generation reach their full potential, then a career in childcare could be the one for you.

It might be easier than you think to start your own home-based childcare business. With the right training and support, you can be up and running in as little as three months.  If you’re interested, read on to find out more.

Benefits of starting a home-based childcare business

There has been a national decline in the number of childcare providers over the past five years . It is a trend the Government is worried about because parents need childcare to work. Paying for childcare is a big  economic factor and with some childcare provisions closing in the past two years, it’s even a bigger priority in some locations.  So, if you have a passion for helping children and have been thinking about a career in childcare, there’s never been a better time to take the plunge.

Perhaps the biggest tangible benefit is the potential financial rewards. You don’t need a lot of start-up capital to establish a home-based childcare business, making it an extremely viable venture. With average salaries ranging between £25,000–£35,000 per year, it’s an extremely rewarding way to achieve a better work-life balance and earn a living while helping children grow, develop and thrive.

Speaking of work-life balance, because you’ll be working from home, it means you won’t need to spend hours every week commuting to and from work or being stuck in an office somewhere. If you have children, you get to spend time with them as they grow up, while running your business and taking care of other people’s youngsters.

You get to be your own boss, so you can choose the days and hours you work to suit you and your lifestyle. You can also start up quickly. If you work with @Home Childcare, we can provide you with complete step-by-step support and training to help you set up your childcare business within two to three months, along with ongoing mentoring to help it grow.  Imagine that – a rich and rewarding new career with flexibility and freedom within just three months. 

Not bad, right?

Diverse children enjoying playing with toys

Steps to start a home-based childcare business

If you want to start a home-based childcare business , you must register with either Ofsted, or an Ofsted accredited childminder agency. You need to register if you get paid to look after children under eight years old in your own home for more than two hours a day.  As an Ofsted-registered childminder agency, we inspect and register you on behalf of Ofsted.  However, there’s more to launching your business than simply registering. Here are the other steps you need to take to get up and running:

Childminder training

To become a registered childminder, you’ll need to complete a pre-registration training course, which will equip you with the skills and knowledge you need to start and run a home-based childcare business. At @Home Childcare, we provide funded step-by-step support and training to help you become a registered childminder early educator and set up your new childcare business in two to three months. We can also help you raise your profile and find parents looking for childcare in your area. Our in-depth training covers everything you need to know about starting and running a successful childcare business, including:

  • Early Years Foundation Stage (EYFS) training
  • Legislation and regulation
  • Safeguarding and child protection
  • Health and safety
  • Paediatric first aid and food hygiene
  • Equality, diversity and inclusion
  • Children’s learning and development
  • Observation and play
  • Leading and managing an early years’ setting
  • Financial and taxation requirements
  • Creating a business plan specifically for childminding
  • Registration requirements

To find out more, book onto our next FREE introductory webinar , where you can find out what it takes and get all the information you need to embark on this exciting and rewarding new career path.

DBS and health checks

If you’re planning to use your home to run your childcare business, you and any other adults (aged 16+) who live with you need an enhanced criminal record check from the Disclosure and Barring Service. You can apply on Ofsted’s secure DBS Application Portal .

If you’re applying to the Early Years Register, you’ll also need to complete a health declaration form and get your GP to sign it.

Getting inspected

Once you have registered, you’ll need to undergo an inspection either by Ofsted (which can take up to 30 months after registering) or by an accredited childminder agency, like @Home Childcare (which can be done within two to three months). This is to ensure your home is safe and suitable, that you’ve done the relevant risk assessments, and provide childcare to the required standards.

Ongoing Ofsted inspections should happen at least once every six years. However, at @Home Childcare, as well as providing ongoing support and training, we inspect all our registered childminders annually to ensure their service provision is of the highest possible quality.

Complete the legal paperwork

Once you’ve passed your inspection, you’re almost ready to launch your business. However, the final step is to ensure you’ve completed the correct paperwork to meet your legal responsibilities.  This includes registering as self-employed with HMRC to ensure you pay the correct Income Tax and National Insurance. Remember, it’s your legal responsibility to keep accurate financial records and file your self-assessment each year, so make sure you receive professional advice if you’re unsure of what you need to do here.

You’ll also need to get the right insurance in place to protect yourself and your business before you start childminding. This includes sufficient public liability insurance, as well as ensuring your home and contents – and even your car insurance – covers you for what you need.  And if you’re processing personal data electronically, either of your customers or staff, you’ll need to register with the Information Commissioner’s Office and adhere to GDPR and the Data Protection Act.

Start your business

While the above steps will help you on your way to starting a new career as a home-based childminder early educator, there are many more things to consider. After all, you’ll need to run it as a professional business, which comes with everything that entails.  However, it’s also a career with freedom and flexibility, so you can fit your job around your lifestyle and build the business your way.  At @Home Childcare, we’ve helped hundreds of people register as self-employed childminders and get their childcare journey off to the best possible start. To find out how we can help you do the same, get in touch today .    

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Have a question for us?

If you have a question about anything, big or small, no matter what it is, we’d love to hear from you! Just press the button below, fill out the form and a member of our team will get back to you as soon as we can.

0115 978 3399 – 0845 0760 042

@Home Childcare Head Office 6 Sherwood Rise Nottingham NG7 6JF

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How to Start a Daycare Business Plan 

A Step-by-Step Guide for Childcare Planning with Tips to Help Entrepreneurs Start Their Daycare Business

daycare teacher with kids crop-1

Table of contents

What is daycare and why should i start one.

  • Types of Daycare Providers
  • Before Starting Your Daycare Business Essential Planning Steps
  • Decision Journey Map Definitions

Assess the Competition

How to start your daycare business.

  • The Importance of an Execution Plan
  • Execution Plan: Marketing and Sales
  • Form Your Daycare Business

Get Familiar with Daycare Licensing Requirements

  • Choose Your Insurance and Liability 
  • How to Gain Enrollment at Your Daycare  
  • Invest In Childcare Experience Software to Build Your Daycare with Less Work

How to Start a Daycare Business Plan

Build an Expert-Level Business Plan for Daycare

The childcare industry is full of passionate, hard-working individuals. Entrepreneurs just like you are starting a daycare from the ground up. In this guide, we'll give you guidance and provide templates to build a solid daycare business plan.

How to Start a Daycare Business Plan

According to Forbes , daycare businesses were projected to have some of the fastest employment growth of all industries through 2020. Starting a daycare is a great opportunity for aspiring business owners who have a passion for early childhood education and child development.   

‘Daycare’ is an umbrella term for various childcare options (such as Montessori, head start programs, preschool, and many more) where parents and guardians drop their children off and leave them in your care to...  

  • Socialize with other children in their age group  
  • Learn basic fundamentals for future academic success  
  • Reach important developmental milestones

Is Starting a Daycare Business Worth It?

Starting a childcare business or franchise is profitable, emotionally rewarding, and sustainable – the need for committed childcare entrepreneurs has never been greater.   

As of 2021, there were 856,238 childcare centers in the United States. The growing popularity of childcare centers comes from the demand. Parents will always need a form of care for their kids. Plus, there’s a necessity, especially beyond COVID-19, to socialize children in an environment that fosters development.  

How to Start a Daycare Business Plan

Types of Daycare Providers 

  • In-home daycare  
  • Relative care  
  • Preschool  
  • Independently-owned daycare
  • Daycare franchises  

The Difference Between Individual Centers and Franchises  

An independently-owned daycare often has an individual owner, a center director, and possibly a few other administrative staff members – along with teachers, cooks, bus drivers, etc. The owner is typically an individual who puts their own money and savings into opening the daycare, so all business rights (name, branding, etc.) belong to them.  

Alternatively, a daycare franchise falls under a corporate brand that has made an agreement with an individual to legally establish a business – using the company’s brand or trademark. In this scenario, the franchisee usually pays an initial fee, as well as ongoing royalties to the corporate franchisor. In return, the franchisee gains the use of a trademark, support from the franchisor, and the right to use the franchisor's system of doing business (including unique business policies and procedures, such as their method for advertising or enrollment). This model can be particularly beneficial for individuals who are passionate about early childhood education but don’t know how to get started on their own.  

For example, Kids R Kids and Kiddie Academy are both successful daycare business plans in the United States. Each center operates similarly, has the same name (aside from a unique location number or city/county name), and the same branding as all locations fall under the franchisee umbrella.  

Daycare Franchise Terms

  • A franchisor is a daycare company that provides its services, brand, and business operations to the individual. This may also be known as a ‘ franchise system ’.  
  • A franchisee is an individual owner that is being supported by the company (franchisor). Buying into a daycare franchise makes you the franchisee.  
  • The franchise refers to the legal agreement between the company and the franchisee.  
  • The franchise disclosure document is the legally binding contract between the company and the individual.  

Essential Planning Steps Before Starting Your Daycare Business

1) conduct market research.

When it comes to starting your childcare center, relying on assumptions about your customers and competitors leads to wasted time, money, and effort. In contrast, businesses that conduct regular market research improve customer retention and are 76% more likely to see an increase in revenue.  

Market research is a data collection process that evaluates both consumer behavior, competitor habits, and industry trends to determine the viability of your center and build a foundation for future business operations.  

Prepare for success upfront by conducting thorough market research to understand your competition, improve communication with your target audience, and identify new market opportunities. This research should result in actual data that you can use to drive your business and marketing strategies as you launch your center.  

There are a variety of tools available to help you conduct market research - all from the comfort of your own office. Gone are the days of hiring team members with clipboards to approach consumers face-to-face. Survey Monkey, Attest, and Sprinklr all offer digital market research tools to help guide you through the process of understanding your audience, your competitors, and your industry.  

how to start a daycare business plan

2) Determine Your Target Market

A market segment is a group of consumers that could potentially enroll at your childcare center. First, identify your daycare target market segments and determine how big each segment is.  

Be careful not to fall into the trap of defining your market as “everyone in your community.” This often leads to a ‘spray and pray’ approach to your marketing and as we know, a message for everyone really speaks to no one. When you generalize your advertising in favor of not isolating a potential consumer, you aren’t able to effectively communicate with your ideal customers – forgetting to recognize how your childcare center can appeal to them and their needs.  

A classic example is a shoe manufacturer. While it would be tempting for a shoe company to say that their target market is anyone who has feet, realistically they need to target a specific segment of the market in order to be successful. If they sell adult athletic shoes, they should be building their message to target athletes or individuals who enjoy staying active and exercising. Likewise, if you offer programs for children aged 6 months to 4 years old, you should prioritize advertising toward young adults in their 20s and 30s.  

A common strategy when identifying target markets is to use the TAM, SAM, and SOM approaches to look at market sizes from a top-down approach as well as a bottom-up approach.

Target Market Terms

This should include everyone you wish to reach.  

Example: Your entire local community.  

SAM: Your Segmented Addressable Market or Served Available Market 

This is a portion of the TAM you will specifically target because they align with your offerings.  

Example: Families with young children.  

SOM: Your Share of the Market 

This is the group of your SAM that you will realistically reach—particularly in the first few years of your center’s opening, as you may expand and grow your service over time.  

Example: Families with young children who make at least $65,000 each year in household income.  

For childcare organizations with multiple brands, schools, or programs - increasing revenue and keeping families happy is vital for growth. Your Millennial parents need a uniform, high-quality experience, regardless of location.

Standardizing business processes has a significant impact on time savings, costs, and most notably quality. In fact, standardization improves quality by   61.9% ,  on average. Create consistent  enrollment processes across all your franchise locations to ensure every family has a great experience and a positive association with your brand – leading to higher conversion success and profitability.   

To achieve consistency, your franchisees’ marketing approach and advertising material must follow all your corporate brand guidelines. Your organization should have a lead management system that supports your childcare franchise staff as they  guide families through   the decision-making journey  while also ensuring each location is delivering a consistent parent experience.  

how to start a daycare business plan

3) Develop Your Buyer Personas

Before you begin writing your daycare marketing plan, make sure you’ve defined your market and buyer personas. Without a deep understanding of whom you’re speaking to, a daycare marketing plan will have little value.    

Audience personas allow you to dive even deeper into your target market and help you understand more than just who your customer is. These identities inform you how to communicate with your customers in a way that relates to their pain points and needs.  

Building a daycare business plan is no joke! Check out childcare business tips at a glance . 

When you understand your customer’s motivations, you can uniquely address their concerns and questions in your marketing materials - leading to increased tours, enrollments, and revenue.   

Start by listing out the various kinds of programs and classes you’d like to offer at your center.  

Then, determine who the primary decision-maker is and who the primary influencers might be in each scenario.   

Primary decision-maker : typically the individual(s) taking financial responsibility and remitting payment at your center.   

Primary influencers : are  also crucial in the purchasing process as they often have the ability to sway decision-makers.  

For example, imagine you’re promoting availability for Summer camp programs at your center. In this instance, the primary decision-maker might be the parent(s) or guardian(s) whereas the primary influencer would likely be the child who’s deciding what kind of activities they want to do this Summer.  

how to start a daycare business plan

Audience Overview

List the audiences, personas, or segments that you want your center’s marketing and messaging efforts to reach.  

business plan child care uk

Select one audience from above and describe it to the best of your knowledge. Go beyond the traditional persona to consider motivations & behavior.  

business plan child care uk

Identify the key stages in your audience’s enrollment journey from beginning to end, knowing there may be multi-dimensional steps within a stage. Complete the table for each journey at the individual stages from the specific audience’s point of view.  

business plan child care uk

Decision Journey Map Terms & Definitions 

Stage : This refers to each stage of the enrollment journey - awareness, consideration, action, and advocacy.  

Awareness : This is when a family is first learning of your center and your brand. They are researching multiple daycare centers and eventually send an inquiry to tour your facility or learn more.   

Consideration : During this stage, a family is touring your center and may be deciding between you and 1-2 other providers. Tip: Proactively equip your staff with key talking points so they can highlight your unique center features.  

Action : This is when a parent decides to register their child for care, pay fees, and is either placed on your waitlist or enrolls.  

Advocacy : After a successful, happy experience, this parent or guardian has become an advocate for your business. They’re telling friends and family about your center. This is vital for your word-of-mouth marketing strategy.  

Emotion : Identify what the persona is feeling at each stage of the customer’s journey. They may be anxious, curious, excited, or satisfied at various points. Put yourself in their shoes.  

Key Actions : What actions would a consumer take at each stage? For example, during the awareness stage, they may see your ad on Facebook, look you up on Google, or visit your website. In the consideration stage, they may call your center to get more information, look at your services online, or read reviews.  

Questions : What questions is the consumer asking in each stage? These are the questions you need to be answering for them in your advertising and marketing efforts.  

how to start a daycare business plan

Competitive research helps you understand why customers choose your center over other alternative care options. This information provides you with insight into how your competition is marketing their services and over time, this can help you improve your own marketing campaigns and business offerings.  

Look up similar daycare centers in your area, and see what programs they offer, the type of facilities, their capacity, and their curriculum. Then, highlight the features that make your center stand out. Showcase your selling points in all marketing and advertising efforts.  Get started with these key questions...

  • Who are my direct competitors and what do they offer?
  • Who are my indirect competitors
  • What does my competition's pricing look like?
  • Do they offer promotional pricing or payment plans?
  • What do they do best?
  • What do they do poorly?

Download the guide to stay up to date on the latest industry news, trends and best practices for growing and managing your childcare business.

Download the Guide

how to start a daycare business plan

Build a Daycare Business Plan

A good business plan will guide you through each stage of starting and managing your childcare organization- including how to structure, run, and grow your new business.  

There’s no correct or incorrect way to write your business plan. What’s most important is that you identify your business objectives and use this document as a roadmap for how to achieve these goals.  

A strong business plan can help you recruit business investors, gain funding, or find new partners. Prospective investors want to feel confident they’ll see a return on their investment and your center’s business plan is the perfect tool to assure potentials that working with you — or investing in your business— is a smart and profitable decision.  

Write a Day Care Executive Summary (Daycare Business Plan Outline)

Although this section is the first thing people will read, it’s advised that you write it last, once you know the details of your business inside and out. At this stage, you will be able to articulate your business more clearly and summarize all the information in a succinct, concise manner.  

Ideally, your executive summary will be able to act as a stand-alone document that covers the key highlights of your detailed business plan. In fact, it’s common for investors or loan providers to ask for just the executive summary when they start evaluating your business. If they like what they see in the executive summary, they’ll often follow up with a request for a complete plan, a pitch presentation, and more in-depth daycare business plan financials.  

As your executive summary is such a critical component of your business plan, you’ll want to make sure that it’s as clear and concise as possible. Cover only the essential components of your daycare, ensuring your executive summary is one to two pages maximum. This section is intended to be a quick read that hooks your potential investors’ interest and excites them to learn more.  

The executive summary is a tell-all first paragraph that details...  

  • The city and state of your center (you can decide on the exact location later)  
  • A potential open date  
  • A projected enrollment count (number of full-time enrollments)  
  • Programs you plan to offer  
  • Ages you hope to serve  
  • A quick financial summary (based on grants, funding, and potential revenue from projected enrollments)

This may seem like a lot of information upfront, but it’s simply a high-level overview of your plan.   

how to start a daycare business plan

Conduct an Opportunity Analysis 

The opportunity section of your business plan includes information about:  

  • The problem that you’re solving within your community
  • P rograms and classrooms   do you plan to market your center(s) to
  • How your daycare facility fits into the existing competitive landscape  

Opportunity Analysis: An Example 

The opportunity analysis portion of your business plan is important for outlining what distinguishes your daycare from your direct and indirect competitors. It details how you can continue to expand and grow your center in the future.  

Use your previous competitive research to determine your daycare business’s competitive advantage and position. Analyze potential strengths, weaknesses, opportunities, and threats. 

how to start a daycare business plan

Problem and Solution

Describe the problem that you are solving for your customers. Childcare centers are need-oriented, meaning your consumers have tangible pain points that you must resolve to be successful.   

So, what is the primary pain point for them? Maybe it’s that busy, working parents need a caring, safe place for their child during the day, or perhaps families are seeking after-school care options for their elementary-aged children, or maybe parents need 24-hour childcare options when they’re traveling or working odd hours.   

Now, assess how they are solving their problems currently and where there’s room for improvement. If there's only one childcare center in your community and it has no open seats, you could be the solution. Or maybe there are lots of existing care providers in your city but they’re expensive or have rigid pickup and drop-off times that working parents have trouble meeting. Or perhaps there aren’t any existing childcare businesses within a reasonable driving distance of where you’d like to place yours.  

Defining the problem you are solving for your customers is by far the most critical element of your business plan and is crucial for your daycare business’ success. If you can’t pinpoint a problem that your potential customers have, then you might not have a viable business concept.  

To ensure that you are solving a real problem, try conducting your own survey with potential customers to get a better understanding of their needs and validate that they have the problem you assume they have. Then, take the next step and pitch your potential solution to their problem.

Do they agree that it’s a good fit or does it seem to fall flat?  See how to come up with a strategic plan for your business.

how to start a daycare business plan

The Importance of Creating an Execution Plan

The execution chapter outlines how you’re actually going to make your childcare center work . You’l l address your marketing and enrollment plans, operations, success metrics, and any key milestones that you expect to achieve.  

Execution Plan: Marketing and Sales  

The marketing and sales plan section of your business plan details how you propose to reach your target market segments, how you plan on converting those target markets, what your pricing model looks like, and what partnerships you may need to make your center a success.   

Your Positioning Statement

Once you understand your audience, the first part of your marketing and sales plan is your positioning statement. Refer back to your value proposition to create a simple, straightforward sentiment, explaining where your company sits within the competitive landscape and what differentiates your venue from the alternatives that a customer might consider. This statement should be written for an investor or loan provider, rather than for your customer.  

One daycare business plan example - a positioning statement for a 24-hour childcare center in Austin, Texas may look like this:

“For the Austin-based family who is seeking childcare around the clock, Jenny’s 24-Hour Daycare is a safe option for young children with nutritional meals, best-in-industry sleeping arrangements, a clean outdoor play area, and highly trained care professionals. Jenny’s 24-Hour Daycare is the first center of its kind within 30 miles of the Austin metroplex and offers competitive pricing and tuition payment plans.”  

how to start a daycare business plan

Use this formula to develop a positioning statement for your center: 

Your Mission Statement

Your mission statement is a scaled-down version of your positioning statement. This should be just one or two sentences that are geared toward your target consumer and describe what your business plans to accomplish. This statement usually includes company core values that explain your daycare’s purpose and how you serve your audience.  

For example, Cadence Education is a leading early childhood education provider with the mission of “providing parents with peace of mind by giving children an exceptional education every fun-filled day in a place as nurturing as a home .”  

business plan child care uk

Pricing 

Your positioning strategy will typically determine how you price your memberships and packages. There are some basic rules that you should follow when deciding on your price point:  

  • Cost-plus pricing : For the most part, you should be charging your customers more than it costs you to host them at your center to ensure your venue is profitable and appealing to investors.  
  • Market-based pricing : Look at what your competitors are charging and then price based on what your audience is expecting.  

how to start a daycare business plan

Strategic Alliances

As part of your marketing plan, you may wish to collaborate with other organizations such as local camps, after-school programs, pediatricians, or even other childcare centers that don’t offer the same activities that you do.   

This partnership should benefit both of you – it may help provide access to a target market segment for your venue while allowing your partner to offer a helpful recommendation to their customers. If you’ve already established an alliance, it’s important to detail that in your business plan.  

The operations section is all about how your business works. This portion details the essential logistics such as staffing and sourcing and fulfillment. But remember, your goal is to keep your business plan as short as possible, so too much detail here could easily make your plan much too long.  

Milestones and Metrics

It’s critical that you take the time to look forward and schedule the next critical steps for your business. Investors will want to see that you understand what needs to happen to make your plans a reality and that you are working on a realistic schedule.

Then, determine how you will measure the success of each milestone by listing out the key performance indicators and metrics needed to see progress. These will be the numbers you monitor on a regular basis to evaluate the trajectory of your business. For example, you may look at how many families tour your center each week, how many children you enroll each month, or the amount of revenue you bring in per quarter.  

Company and Management Summary

The structure of your staff and teams sets your daycare up for success. In a new daycare center, there’s typically an owner (or franchisee), a center director, staff members, an enrollment or marketing team, accounting/administration, teachers, assistants, cooks, bus drivers, and janitorial staff. For example, the average small daycare business plan includes 8-10 fully licensed and/or certified early education teachers.

how to start a daycare business plan

Financial Forecasts  

A typical financial plan will have monthly sales and revenue forecasts for the first 12 months, and then annual projections for the remaining three to five years. Break your sales forecast down into several rows, focusing on just high-level buckets at this point.   

Knowing how much your daycare will cost to open ahead of time can save you money, stress, and time. Daycare business plan start-up expenses vary by size, enrollment capacity, and miscellaneous needs.

Keep in mind that you can save on staffing costs and cut down on overhead with technology that helps to streamline your center’s operations. After all, 40% of Millennials prefer self-service over human contact when interacting with businesses.   

It’s essential that you find ways to enable families to book tours and enroll online without ever having to make a phone call to the center- reducing time spent on necessary-but-manual tasks for both your staff and inquiring families.  

Finally, articulate your profits and losses based on the data from your sales forecast and your personnel plan plus a list of all your other ongoing expenses associated with running your childcare center.  

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See this Formula for Financial Forecasts

Step 1 : Average cost of tuition per child x your expected enrollments x 12 (annual revenue – assuming each family enrolls their child in one of your summer programs).  

Step 2 : Daycare businesses make around 16% profit from their overall revenue, after daycare expenses. Multiply your number from step 1 by .16 to get your predicted profit.   

Example : Let’s say you plan to charge families an average of $315 per week for childcare. With that, your goal is to enroll 60 students by the time your daycare center opens. Multiply $315 x 60 x 12 (annual revenue). This should come out to $226,800. Lastly, multiply your revenue of $226,800 by .16, which equals a net profit of $36,288 per year.  

Consider Various Funding Sources

Depending on your situation, there’s both loan and grant funding in childcare. Between state tax credits, loans, and grants – there are financing options for a variety of situations.  

Review Your Tax Deduction Options

Collecting tax credits is one way to receive an annual deduction on daycare costs. Based on your state, you can claim tax credits for...  

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Collect Daycare Grants for Your Business

Often, startup costs for opening a daycare are high. Certain states and counties offer grants for new daycare businesses. There are several grant options, depending on your child and family details.   

For example, there’s a Preschool Development Grant Program and a Head Start/Early Head Start grant to provide funding that expands early childhood centers and developmental programs.   

business plan child care uk

Know Which Loans Are Available to Daycare Business Owners

While grants are a wonderful option for freshly opened daycare businesses, loans are occasionally easier to come by. They’re offered widely and often have fewer requirements to qualify. Check out a few loan examples for your daycare center.   

  • SBA Loans , otherwise known as Small Business Administration loans, have exceptional rates, low interest, and flexible repayment options.  
  • SBA 7(a) Loans are beneficial for covering pricier equipment funds and real estate. Loans of up to $5 million are available to daycares.  
  • SBA 504 Loans – these are wonderful for business expansions and involve a loan for 50% of the project cost.  

how to start a daycare business plan

Take Actionable Steps to Bring Your Daycare Business to Life

Both Limited Liability Companies and Incorporations offer the significant legal advantage of helping to protect assets from creditors and provide an extra layer of protection against legal liability.  

The main difference between an LLC and a corporation is that an LLC is owned by one or more individuals, and a corporation is owned by its shareholders. In general, the creation and management of an LLC are considered simpler and more flexible than that of a corporation.  

Find the Right Vendors

Choosing the right suppliers for your business is essential. If your vendors aren’t reliable or don’t deliver quality products, your new center will struggle to attract families. As a childcare provider, you will likely need the following vendors at one point or another:  

  • Electrician 
  • Plumber  
  • Food and Beverage Supplier 
  • Educational Materials Supplier  
  • Substitute Staffing Provider 
  • Accountant  
  • Childcare Licensing Consultant 
  • Cleaning & Maintenance  
  • Childcare Management System (CMS) 
  • Customer Relationship Management (CRM) Software  
  • Digital Payments Provider 
  • Online Forms Software  
  • Childcare Experience Software  

All states have different daycare licensing requirements. Generally, you'll follow the steps below.

1) Take a Course

Attend and complete a pre-application course (you’ll receive a certificate at the end – remember to save it).  

2) Submit Your Application

Submit your online licensing application. It'll ask for details about your business that were outlined in the executive summary.

3) Pay Fees

Pay your application fees. The fee depends on your center's capacity or the number of children you plan to enroll.

4) Complete Inspections

An inspection of your business property must be conducted.

5) Submit Your Service Payment

Register and pay for the inspection.

6) Conduct Background Checks

Submit background checks (this may also be an additional charge).

how to start a daycare business plan

For More Information on How to Operate In Licensing Excellence, Listen to the Podcast Below

how to start a daycare business plan

Choose Your Insurance and Liability

  • Provide general liability – stay covered if your center has any property damage or injuries to third parties (children).  
  • Abuse coverage protects your childcare business or franchise. If employees turn out to be abusive towards children, this policy covers defense costs and defends you against financial losses.  
  • Professional liability insurance provides coverage for your business and workers if there is a neglect claim.  
  • Hired and non-owned auto liability ensures everyone is covered if there is a pick-up/drop-off vehicle accident.  

*Liability requirements may vary by state.

How to Gain Enrollment at Your Daycare

From a business owner's perspective, the next step after successfully starting your daycare is to grow your center and gain enrollments.   

Begin by building a strong company culture, actively marketing your daycare center, and finding the right childcare technology to optimize your enrollment process and save time.  

See how to elevate your business plan for daycare with better waitlist management.

Create a Culture Where Staff Want to Work

A daycare center that stands out from the rest has happy staff members that want to work hard. Create a diverse employee culture that feels comfortable openly talking about situations. Provide support, patience, and room for growth. See more tips for creating a healthy and positive culture for your daycare staff .  

how to start a daycare business plan

Market Your Center

A daycare marketing strategy starts with an achievable goal. Do you want to fill your enrollment spots? Do you want to build a waitlist? Should you focus on scheduling more tours or gaining new leads ?   

Choose a goal with measurable results. That way, you can track and analyze your marketing performance. When it comes to how to promote daycare business, marketing helps families realize you're the best childcare center on the block. Promote your centers through...

  • Social media (especially Facebook – 83% of Millennials have a Facebook account).  
  • Landing pages and contact forms on your website  
  • Listing directories  
  • Email and text marketing campaigns  
  • Referrals  
  • Digital advertisements  
  • Flyers  
  • Word-of-mouth marketing  

Tip: childcare experience software that automates the reports you need helps you to save time and improve your return on investment (ROI).  For example, a  Source of Families report shows you where your leads are coming from to optimize your efforts.

Invest In Childcare Experience Software to Build Your Daycare with Less Work  

LineLeader is revolutionary childcare software that automates lead capture, follow-up, scheduling tours, and reports. Craft  beautiful, personalized marketing campaigns to continually grow your business.  Plus, easily manage your curriculum, attendance, and billing with automated center management

Get more from your marketing while saving franchisees 10 hours every week with LineLeader. Automate everything from lead capture and reporting to center management—all from one place.

LineLeader Reports New

Download Your Guide

Resources to help you run your childcare business.

ECE, early childhood education, childcare staff, childcare software, ECE professional, childcare industry trends

Scaling for Success: 2024 ECE Benchmark Report

after-school program management, LineLeader, program scheduling, contact management, staff hour tracking, financial management, data analytics, customer engagement, online registrations, payment flexibility

Enhancing OST Program Management with LineLeader: A Comprehensive Overview

ECE, early childhood education, childcare software, childcare industry

Transforming Childcare Operations at Kidz Konnection with LineLeader

Additional resources.

For more information on specific childcare resources regarding marketing tools, campaigns, tips, and best practices - see below.

1. Learn hidden secrets no one tells you about starting a childcare business .

2. See how to operate in childcare licensing excellence to boost enrollment.

3. Beth Fiori of Tiny Treasures provides expert tips. check out ways to improve your business plan for daycare with enhanced waitlist management.

4. Discover tips to maintain the best childcare center on the block.

5. Gain advice for strengthening your daycare staff culture. 

6. Learn the benefits of building a daycare business plan , at a glance. 

LineLeader Video Resources

business plan child care uk

The Daycare Business Plan Blueprint (Examples + Template)

business plan child care uk

April 14, 2022

Adam Hoeksema

Starting a daycare business can be a daunting task. There are so many things to think about and plan for. You need to find the perfect location, get the right licenses and permits, hire qualified staff, and, most importantly, create a daycare business plan. 

Creating a daycare business plan is one of the most important steps in starting your business. A well-thought-out business plan will help you get funding, attract investors, and operate your business effectively. 

The bad news is that there is a lot of advice out there on writing a business plan. With so much information and tons of daycare business plan examples to choose from, it can be overwhelming to know where to start. 

The good news is, we've got you covered. In this article, we'll give you a comprehensive guide on how to write a daycare business plan. We will also provide some examples and a free daycare business plan template to get you started. 

But First...Is a Daycare a Good Business to Start? 

Before we talk about how to create a daycare business plan, let's first answer the question: is starting a daycare a good business to get into? 

The answer is a resounding yes! The daycare industry is growing rapidly. It is one of the few businesses that are not only recession-proof but also thrives in uncertain economic times. 

According to the National Association of Child Care Resource & Referral Agencies (NACCRRA), the demand for child care services has increased by 26% over the last decade. This demand is only expected to grow in the coming years. 

When it comes to profitability, the daycare industry is very attractive. According to IBISWorld , the average profit margin for a daycare business is around 15%. That's higher than the average for most other industries! 

If you're thinking about starting a daycare business, know that you are getting into a very profitable and in-demand industry. Now let's talk about how to write a daycare business plan that will help you start and grow your business successfully.

How to Create a Daycare Business Plan 

A daycare business plan is as simple as a word document with the following sections:

  • Business Description
  • Market Analysis

Business Model

  • Location and Facility
  • Marketing Plan
  • Financial Plan

Executive Summary

This article will provide context of what to include in each section of your daycare business plan. As you work on writing your business plan, you will want to grab our daycare financial projection template as well in order to complete the financial plan section.

Your daycare business plan should be an elevator pitch in itself. It should be attractive to potential partners and investors. Basically, it should give them a clear idea of your business, where it is located, what services you offer, who your target market is, and how you plan to make money. 

Creating a daycare business plan doesn't have to be complicated. In fact, the cheapest and easiest approach is to simply start with a blank word document and work through each of the above sections, it can be pretty easy. Here is a step-by-step guide on how to create a daycare business plan: 

Create a Compelling Business Description

Your daycare business's unique selling point (USP) should be the first thing you include in your business plan. What is it that makes your daycare center different from all the others? 

This description should be the foundation of your marketing efforts as well.

There are a few questions you should answer in your company description. They include:

What's your Curriculum Based On?

Potential investors, partners, and even customers will be interested in knowing what your curriculum is based on. This will help them understand the environment children will be in a while under your care. 

When describing your curriculum, make sure to include:

  • What age ranges do you cater for?
  • The type of care you offer (full-time, part-time, drop-in) 
  • Your educational philosophy 
  • The activities and programs you offer 

For example, if your daycare is unique by offering a Montessori curriculum, you will want to highlight that.  In fact, you can learn more about how to start a Montessori program here . 

How Big is Your Facility? 

The size of your facility will say a lot about the type of operation you're running. Are you a small, home-based daycare or a large center with multiple classrooms? 

This section of your business plan may include: 

  • A floor plan of your facility 
  • The capacity of your facility 
  • The number of employees you have 
  • Type of equipment and furniture you have 

Who Is Your Target Market? 

You can't market to everyone, so you must identify your target market. This will help you focus your marketing efforts and ensure that you're reaching the right people. 

Below is a daycare business plan example that shows how your business description should be:

“ABC Daycare is a small, home-based daycare located in San Francisco, CA. We cater to children aged 0-12 years old and offer full-time, part-time, and drop-in care. 
Our curriculum is based on the Reggio Emilia approach, emphasizing hands-on learning and collaboration. Activities and programs include arts and crafts, music, and outdoor play. 
Our facility can accommodate up to 12 children at a time. We have a staff of four employees who are all CPR and First Aid certified. 
Our target market is working parents in the city who need quality child care but can't afford the rates of larger daycare centers.  We've created an affordable subscription-based pricing model for our target market to fulfill the demand. We generate revenue through monthly subscriptions and have low operating costs due to our small size. 
Our suppliers are local businesses that provide us with food, toys, and other supplies.” 

Do a Thorough Market Analysis

After writing a compelling description of your business, you need to do a thorough marketing analysis. This analysis will help you determine your target market, what type of advertising and promotion will work best, and how to price your services. 

You should also research the competition and see what they are doing right and wrong. This information will be invaluable as you create your daycare business plan.

Keep these things in mind when doing a market analysis:

The Size of Your Market

This is determined by the number of potential customers in your area who need or want your services. 

For example, if you live in a small town with only a few thousand people, there may not be enough demand to support a large daycare facility. 

On the other hand, if you live in a city with hundreds of thousands of people, there may be room for multiple daycare facilities. 

Your target market is the segment of the population that is most likely to use your services. This includes factors like age, income, education, and location. 

After you've identified your target market, you need to show how you plan on fulfilling the demand. This is where your business model comes in. 

Your business model is a detailed description of how your daycare will operate daily. It should include: 

  • How do you plan on acquiring customers? 
  • What are your pricing strategies? 
  • How will you generate revenue? 
  • What are your operating costs? 
  • Who are your suppliers? 

Your business model should be detailed and easy to understand. It should also be realistic and achievable. 

Here is a daycare business plan example of a business model for a small daycare center: 

“The daycare will be open Monday through Friday from six in the morning to six at night. We will offer care for children ages six weeks to twelve years old. 
Our rates will be $50 per week for one child and $40 per week for each additional child from the same family. We will offer a discount of $20 per week for families who enroll their children for an entire year. 
We will generate revenue by charging weekly rates for our services. Our operating costs will include rent, utilities, supplies, and salaries for our employees. Also, we will acquire customers through online advertising and word-of-mouth.” 

As you can see, a business model is a detailed description of how your business will operate. It's essential to have one in place before promoting and selling your services. 

One thing you should not forget to include in your daycare business plan is the location of your business and your rental agreement. If you are renting a space, including the terms of your agreement and how long you have the space. If you are purchasing a property, include information on the property, such as square footage and any special features that will help your business stand out. 

This daycare business plan example shows you how to include this vital information: 

“The daycare will be located at 123 Main Street in a commercial space currently leased by the owner. The lease agreement is for three years with an option to renew for an additional three years. The monthly rent is $2000, and the security deposit is $3000. 
The daycare will have exclusive use of the main floor, including a large open play area, a small kitchen, two bathrooms, and four classrooms. The daycare will also have access to the outdoor playground.
80% of our space will be used for childcare, with the other 20% used for our administrative offices and staff lounge. 
We have chosen this location because it is close to several residential neighborhoods and has easy access to public transportation. The space is also large enough to accommodate our future growth.” 

There are many daycare business plan templates you can use to help you get started. This is a basic outline of what should be included.

Daycare Marketing Plan

Most daycare business plan templates will include a section for your marketing plan. Most people overlook the marketing aspect of their business, but it is one of the most important pieces of your puzzle. 

In your business plan, you need to outline your target market, your marketing strategies, and how you plan on executing those strategies. 

You also need to set aside a budget for your marketing efforts. Many people make the mistake of thinking that they don't need to spend money on marketing, but that couldn't be further from the truth. 

The following daycare business plan example shows you how you should describe your marketing efforts:

"Our target market is working for families with children between six weeks and five years old. We will reach our target market through online and offline marketing efforts. 
Some of the offline marketing strategies we will use include print advertising, flyers, and word-of-mouth referrals. We will use a mix of SEO, content marketing, and social media for online marketing. 
We have set aside a budget of $500 per month for our marketing efforts."

As you can see from the example above, your marketing plan should be clear, concise, and to the point. Don't forget to include a budget!

Daycare Financial Plan

Your business plan should include a financial plan section. This is where you'll lay out how much money you need to start or grow your business. Be specific and include dollar amounts. If you're seeking a loan, including information on how much you're requesting and how you'll use the funds.

You should also include a detailed budget in your business plan. Your budget should include all of your projected income and expenses for at least the first year of operation. Creating a budget will help you get a clear picture of what it will cost to start and operate your business.

This section should include projected costs for:

  • Rent or mortgage payments
  • Advertising and marketing
  • Operating expenses such as utilities, supplies, and more. 

Startup costs are another vital item to include in your business plan. This is the money you need to purchase equipment, furniture, or any other items to get your business up and running.

If you plan to secure a loan, your lender will want to see a detailed business plan with information on how you plan to use the loan funds. Ensure you include this information in your business plan to increase your chances of securing funding.

If you're seeking funding from investors, you'll need to include information on how they will be compensated. This is typically done through equity, a percentage ownership stake in your business. 

For example, if you seek $100,000 in funding and offer a 20% equity stake, the investor will own 20% of your business. 

Make sure you use a daycare business plan template that includes a section on funding to ensure you include all the necessary information. If you’re planning to get a loan or seek investment, you’re going to need full financial projections. Our daycare financial model will provide up to 5 years of projected income statements, cash flow and balance sheet forecasts.

Next I want to answer some key financial questions for you as you consider how to forecast your daycare financials. I am going to hit on:

  • Daycare Startup Costs
  • Daycare Revenue 
  • Daycare Facility Operating Expenses
  • Daycare Profitability

Let’s dive into some key questions. 

How much does it cost to start a daycare? 

It costs between $10,000 and $50,000 to start an in-home daycare business according to Bizfluent . 

It costs between $59,000 and $3 million dollars to start a daycare facility according to Bizfluent . 

So obviously this is a huge range in startup costs.  The main thing that will determine your startup costs is your daycare facility.  Depending on how large your daycare is, whether you are buying, building, or leasing the space, and how much renovation needs to be done, your startup costs can vary drastically.  

Some tips to help you estimate a cost of a daycare facility:

  • A daycare facility should have 35 square feet of open floor space indoors per child. 
  • So if you wanted a facility that could care for 100 children you would need 3,500 square feet of indoor space for children, plus additional space for offices, kitchen, bathrooms, etc.  Let’s assume that you would need at least 5,000 square feet of space for a daycare facility that served 100 children.  
  • A daycare center would cost at least $295 per square foot to construct in the U.S. based on data from Levelset . 
  • Constructing a new 5,000 square foot daycare center would likely cost at least $1,475,000 based on $295 per square foot.  
  • Now you might not be constructing new, rather you might rent an existing facility which could require renovations.  You will need to get a specific quote for the specific renovations that you need for your space. 

How much revenue can a daycare business make?

A daycare facility can generate $17,680 in revenue per year per child according to Zippia .  

A daycare business with 100 children can generate over $1.75 million per year in annual revenue based on our average revenue per child of $17,680. 

How much does daycare cost?

The average cost of daycare is $17,680 per year, per child in the U.S. according to Zippia . 

This means that the average monthly cost of daycare in the U.S. is roughly $1,475.

What is the typical child to staff ratio for a daycare? 

The typical child to staff ratios for a daycare are:

  • 1 adult staff for every 4 infants (age 0 to 12 months)
  • 1 adult staff for every 6 toddlers (age 1 to 3 years)
  • 1 adult staff for every 10 pre schoolers (age 3 to 5 years)
  • 1 adult staff for every 12 school aged children (5+ years old)

Source - Childcare.gov

These ratios will help you estimate how many staff members you will need.  Our financial projection template makes this easy.  Just enter in your ratios and the number of children you expect to have in each age group and the model will automatically calculate the number of staff required to maintain your ratios.  See the input daycare staffing table below:

business plan child care uk

What are the typical operating costs for a daycare? 

Your largest operating expense for a daycare facility is likely to be your rent. 

It should cost between $20 and $30 per square foot to rent a daycare center space based on available spaces on Loopnet . 

Other operating costs for a daycare center include:

You can see how you can enter in your operating costs into our financial model below:

business plan child care uk

How much profit can a daycare make? 

The average daycare profit margin is 6.5% according to Daycare Business Boss . 

Once you complete your projections you will want to take a look at our At a Glance tab to make sure that your projected profit margins aren’t way out of line with the industry norms.  You can find projected profit margins for your daycare below:

business plan child care uk

This is an important aspect that you may not find in most daycare business plan templates, but it's still essential. An appendix includes any additional information to help you understand your business plan. This might include things like your:

  • Business licenses 
  • Insurance policy 
  • Lease agreement 
  • Sample contracts 
  • Staff bios 

This section adds credibility to your daycare business plan and shows that you've done your homework. Including all of the necessary details in your appendix will give investors peace of mind and show that you're serious about starting a daycare center.

An executive summary is a brief overview of your business plan and is often considered the most important section. It should be two pages long, with a clear description of your business, your goals, and why you will achieve them.

There are several key elements to include in your executive summary:

  • Business Name: This is the name you have chosen for your business.
  • Location: Include the city, state, and country where your business will be located.
  • Business description: Describe what type of business you will be operating.
  • Target market : This is the group of people you will be targeting as customers.
  • Competition: Who are your competitors, and how will you compete with them?
  • Product or service : What product or service will you be offering?
  • Sales and marketing: How will you generate sales?
  • Financials: Include a five-year income statement, balance sheet, and cash flow statement.
  • Management team: Introduce your management team and their experience.
  • Exit strategy : This is the plan for how you will eventually sell or otherwise exit the business in case you decide to retire or move on to other projects.

The executive summary is the most crucial section of your business plan because it gives investors and lenders a quick overview of your company and its prospects. Be sure to include all of the key elements listed above, and keep it under two pages in length.

What Are The Benefits of Creating a Daycare Business Plan?

Research shows that a business plan helps business owners make better decisions, turn abstract goals into tangible objectives, and track progress over time. But what does this mean for those who want to open a daycare? 

Creating a business plan forces you to think through every step of starting your company. It's a valuable exercise that can save you time and money in the long run. Even if you don't end up following your business plan to a tee, the process of writing it will help you better understand your business and what needs to be done to make it successful. 

There are many benefits to creating a daycare business plan, including: 

Gives You a Roadmap to Follow

As with any journey, it's always helpful to have a map. A business plan is that map for your daycare business. It will give you a clear idea of where you want to go and how you can get there. 

Helps You Secure Funding

A business plan is essential if you're looking for investors or loans. It will show potential lenders and investors that you've put thought into your business and have a solid strategy for making it successful. 

Ensures Your Daycare Business is Feasible

When you're starting a business, it's easy to get caught up in the excitement and overlook potential problems. A business plan forces you to take a step back and assess whether your business is truly viable. It also helps you identify any areas where additional research is needed. 

Final Thoughts

A daycare business plan is a valuable tool to help you make your business successful. 

It is worth noting that your business plan is not a one-time exercise but should be updated regularly as your business grows and changes. This document is meant to be a living document that evolves as your business does. 

If you're unsure where to start, there are plenty of resources available to help you, including daycare business plan examples online, books, and daycare business plan templates. 

You can also use our daycare projection template to get your financial plan ironed out and ready for your business plan.

The most important thing is just to get started. The sooner you create your business plan, the better prepared you will be for success.

You can get the Daycare Facility financial projection template here!

The template is simple to use and will save you loads of time while still producing professional looking daycare projections. ProjectionHub has helped more than 50,000 businesses create financial projections so you can be confident that you can do it too.

The daycare business projection template includes:

5 Year Daycare Facility Pro Forma Financial Statements

CPA Developed & Completely Customizable

Free Support & Projections Review

Compatible with Google Sheets

Free expert review of your completed projections

The template is easy to use and you do not need to be an excel wizard to fill it out. Editable cells are highlighted in blue, a video guide is included, and our team is available to answer any questions you have.

You can see the complete walkthrough and demonstration of the daycare business forecast template here:

Get the template today for just $79

business plan child care uk

If you have any questions before purchasing, please feel free to begin a live chat or email us at [email protected]

100% money back guarantee in accordance with our terms and conditions

‍ Photo by Pixabay

About the Author

Adam is the Co-founder of ProjectionHub which helps entrepreneurs create financial projections for potential investors, lenders and internal business planning. Since 2012, over 40,000 entrepreneurs from around the world have used ProjectionHub to help create financial projections.

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CHILDREN’S HOME BUSINESS PLAN: Guide to Starting a Children’s Home Business Plan

  • by Folakemi Adegbaju
  • August 14, 2023
  • No comments
  • 7 minute read

Residential Children’s Home Business Plan

Table of Contents Hide

What is a children’s home, #1. create a business plan, #2. registration with the regulator (ofsted), #3. property, #4. staffing matters in children’s home, #5. market survey, #6. funding, #7. advertise your children’s home, who is children’s home created for, #1. executive summary, #2. market analysis, #3. detail your marketing plan, #4. outline your organization and management, #5. milestones, final thoughts, how long does it take to register a children's home, what do ofsted look for in children's homes.

Starting a children’s home can appear like an appealing option because the monetary obstacles are low and the financial rewards can be considerable. If you have always cherished assisting those in need and have a tendency to reach out to those in need, you may agree that orphans are among those who require the most love and encouragement. Reaching out to folks in need of love and care is one thing; being able to act to improve their lives is quite another. A good children’s home business plan, which is also known as a residential children’s home plan, is necessary when setting up a children’s home. You must have the necessary policies and procedures in place, as well as business planning, risk assessments, and qualified and competent personnel.

This is for you if you’re having trouble with the process of starting a children’s home business plan.

Get started today!

People under the age of 18 are considered children. Children’s homes, also known as residential children’s homes, are a place to stay when foster care is not ideal for you or your needs. One possibility is to open a children’s home in a separate structure. However, it necessitates a significant amount of labor.

Children’s homes have higher administrative and management costs than other forms of child care enterprises, in addition to more severe licensing requirements. One of the most exciting things you can do is learn how to open a children’s home and take your children’s home from concept to reality. However, it can be a long and tough route with many barriers and diversions.

How to Start a Children’s Home

The following are steps you need to take when starting a children’s home:

Your ideas are worthless unless you have a solid plan to back them up. A business plan can be written in two ways: as a one-of-a-kind and simple piece for your own use, or as a foundational and financially sound document to attract investors. However, when it comes to investing, no one can do it without the assistance of an experienced business plan writer . Keep in mind that the intention of a residential children’s home business plan is to filter out the most important aspects of your care business. Whatever route you take, there are three things that you must include in your residential children’s home business plan.

It is critical that before opening a children’s home, you need to follow the regulations as the administrator. Children’s home is highly regulated, and you must meet the specified requirements in order to operate. You need to understand that the average duration from application to registration is currently 17 weeks.

The following are the steps to take when registering :

  • Fill out an SC1 and attach all of the required documents to it.
  • OFSTED will conduct additional checks and may request additional information. Examining your DBS, GP health evaluation, and sending out requests to your referees are all part of this process.
  • OFSTED will interview you, your source, and your management in order to determine your appropriateness and whether or not the registration conditions have been completed.
  • They will inspect the provision twice a year once you register. A poor inspection report can affect the likelihood of receiving placement authority recommendations.

Due care and effort must be exercised before investing in a new property for your children’s home, establishing that they need such a service in the area. Most local governments have a preferred supplier list that they utilize to award contracts. Because you may have a children’s home and not be able to easily access bidders in your area, try to check the location before starting your children’s home in such an area.

You’ll need to think about the type of property you’ll need, where it’ll go (from the perspective of child safety and taking into account neighbors ), and whether or not you’ll need planning approval. You won’t be able to register with OFSTED unless you obtain the necessary permissions for your property, which you must document.

However, planning regulations are always changing, so we always recommend hiring a planning consultant to verify you have the proper rights to operate as a children’s home.

The type of property required, whether you will rent or buy, where it is located both for safety reasons and in relation to neighbors, and whether you will need planning approval, will be the first things to consider.

Anyone interested in opening a children’s home should be aware that it is a highly regulated industry that requires qualified staff and a registered manager. A responsible individual with prior experience is also essential. You’ll have to show OFSTED that you have enough employees with the necessary expertise and credentials to care for children. There will never be an anticipation of a complete complement of personnel from the outset, but enough to open the home and accept your first child. However, the position of the registered manager is crucial, and it is imperative that they have the necessary qualifications, expertise, and skills. As part of the OFSTED registration process, the registered management will be interrogated.

Anyone unfamiliar with a children’s home should be aware of current regulatory and market situations, as well as have thoroughly examined the needs in the targeted geographic location.

The time it takes to start a children’s home is long, and you’ll have to pay a lot of money to get started. Make sure you have enough money to last you until you can accept children. Due to the extensive regulation process, it takes longer to open a children’s home than it does to open other types of care enterprises. As a result, your startup costs are likely to be higher, and you’ll need enough cash to get to the point where you can begin taking children.

However, it’s critical to have a solid and realistic business plan and financial forecast, and OFSTED will most likely examine it closely. To lend credibility to your plan or forecast, it’s a good idea to hire an accountant with professional experience. Working from a freehold property makes the possibility more appealing to lenders and boosts the likelihood of obtaining funds.

Remember that if you want to build a business, you’ll need to teach people about your children’s home. You might distribute fliers and pamphlets to inform people about your it and its location. However, you can also publicize the children’s home through social media, TV, or radio so that people can call you if they need to visit.

For a variety of reasons, children and young people must live away from their families. Here are a few of them:

  • For children and young people who are disabled, including those who have physical or learning difficulties.
  • Children whose parents are unwell
  • Children and adolescents with emotional and/or behavioral issues
  • For children and adolescents who have psychological problems.
  • For children and young people who are drug or alcohol addicts,
  • Those who have committed a crime or those who require additional protection
  • Those that are refuges

Children’s Home Business Plan

Writing a business plan for a children’s home might have a variety of reasons. To begin with, a business plan can assist you in organizing your ideas for starting a business by specifying the actions you’ll need to take. After you’ve opened your children’s home, a business plan will help you keep on track as you work toward your objectives. However, a children’s home business plan, on the other hand, isn’t put in law, update it as your children’s home business grows and your goals start changing.

The following are guides to starting a children’s home business plan:

This is in the form of goals and a vision or mission statement. Make a high-level outline of your residential children’s home business plan. Include why you think launching a children’s home business is a smart option in a quick explanation of your aims. Include a summary of your own qualifications and experience, as well as your staffing standards.

What’s the problem your children’s home solves for people? What’s the problem you solve for your customers? Why would they choose you over other alternatives?

You must include an examination of the children’s home industry. Make a list of children’s home trends and forecast revenue for the children’s home industry. Include information on your target market’s needs and how you can meet those needs. Include details on how you want to position your children’s home company for success in the face of stiff competition.

What will you do to promote your children’s home business? If you intend to buy advertising, make a list of the types of ads you intend to run. Keep in mind that different target markets may require different marketing strategies to get your service in front of them.

 Plan how you will communicate your children’s home business benefits to your target market.

Describe the legal structure that you intend to use for your children’s home business. You can form a sole proprietorship if you will be the sole owner of the children’s home business. You will, however, need to form a partnership if you have a partner.

Add details about how you run your firm. Include information about how to hire and train personnel. Cover the legal needs of a children’s home business, such as site safety, emergency care, personnel credentials, and other local laws.

What are the most important tasks you must complete in order to get your business up and running? This will assist you in staying on track and achieving your objectives. Assign targets to your team members so that you have genuine duty and commitment.

The most important aspect of a children’s home business plan is to always review and adjust it when circumstances change. However, it’s possible that your business objectives need to be updated, or that your expense budget needs to be amended. 

At the moment, it takes an average of 17 weeks to complete the procedure from accepting your application to registering your children’s home. 

OFSTED really want proof that employees are familiar with the children, including things they like and dislike, as well as their anxieties and emotions. Workers who are committed to each child’s personal growth and well-being. Your workers must have skills to support the learning process of the children.

To qualify for this position, you do not need any qualifications or training.  For a residential children’s home, your life experience, character, and personality are all vital attributes to bring into the home.

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5 YEAR BUSINESS PLAN: Steps for Writing a 5 Year Business Plan

Executive summary of a business plan: how to write an effective executive summary.

How to Write a Business Plan for Daycare and Preschool

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  • Running a business

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Writing a daycare or preschool business plan is a big task, but due diligence and hard work will help you understand what you’ll need to launch and run a daycare or preschool successfully.

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What do daycare investors want?

Your local government will have rules and regulations you’ll need to follow as a small business owner and childcare provider. Start by reviewing the childcare licensing guidelines for your state and city. Once you’re clear on licensing guidelines, you’re ready to start writing your childcare business plan.

The purpose of a business plan is to help secure funding. You’ll likely need financing to launch your preschool or daycare, especially if you want to avoid the monthly repayment of a loan. 

Investors provide businesses with money in exchange for partial ownership. As a result, they expect a larger return on their initial investment. Because many investors work in business, they prefer to invest in an established company.

Most investors look for:

Industry background and experience

Financial performance and promise.

Investors want to make money. Therefore, they are more inclined to work with experienced entrepreneurs and business owners to guarantee a return on their investment. 

This might sound discouraging for those with little experience or without a business management background, but the opportunity doesn’t end there. You could consider bringing on a partner with a business background. Additionally, many investors act as a source of business advice. 

You need to demonstrate that your business will make money. Investors will likely want to see signs of business growth before they give you money. 

Additionally, investors will want to know about your financial stability. Questions an investor might ask are:

  • What do you plan to do with the money?
  • Has your business been up or down in recent years?
  • Is your company losing money? Are there signs of growth for the future?
  • How do you plan to repay your investment?

Of course, every investor is different, so they’ll consider various factors. While experience and financial promise are at the top of the list for most investors, they might also look for uniqueness, business readiness, an effective business model, and more.

A women using a calculating and holding cash

Writing a daycare business plan

We’ve discussed licensing and investors. Now, you’re ready to begin the framework of your business plan for daycares and preschools. Here’s what you’ll need to get started:

Business description

Needs assessment, insurance policies, operating policies and procedures, marketing strategy.

Start with the basics: what does your daycare do? Detailing the service you’re offering will help you create a clear business plan. Next, you might want to write some goals or even a mission statement outlining your purpose and motivation.

Start by looking at general daycare or preschool industry trends, then narrow your scope to the preschools or daycares in your local area. Next, you’ll need to figure out who your target customers are and confirm that there is a need for a business like yours in your community. 

Are there a lot of young families in your neighborhood? Are you located somewhere convenient for commuting parents? Does your business offer a specific service that your competitors don’t, like early check-in or extended hours? 

Also, check out the competition. Research the existing daycare or preschool options in your community. Look at current preschool or daycare business plan samples. What makes your daycare or preschool unique? 

Developing detailed budgets will help you run your small business. You’ll need to compare your current cash flow and expenditures to determine whether you’ll make a profit.

Build a budget for unexpected costs. For example, how many children do you need to serve to be able to pay your bills and stay afloat? Child Care Aware of America offers some terrific budgeting resources for this process.

Depending on the type and size of your preschool, you’ll need insurance policies of several different types, including liability, property, workers’ compensation, and business insurance. Check the licensing requirements for guidance in building this part of your preschool business plan.

Create a comprehensive handbook for families and staff that includes you center's policies and procedures. For instance, you'll need to develop an emergency plan , daycare sick policy , and other safety protocols according to your local childcare licensing requirements. 

Your staff handbook will be a helpful resource your employees can reference and include all your employment policies including work and pay schedules, benefits, and information about professional growth and development. You can also include information on your center's philosophy and curriculum, classroom procedures, and expectations for working with children and families.

Your marketing strategy is the key to attracting customers. Decide what type of advertising you will use in front of potential customers. For example, list your school in local directories and participate in parenting and kid-friendly community events. Run a social media campaign focusing on your target population.

Another big part of childcare business marketing is differentiating yourself from other preschools. These days adopting daycare software is a surefire way to attract families with young children. A tool like brightwheel's center management feature will streamline your center's admission process, record keeping, and reporting, saving you up to 20 hours per month. 

You can also use brightwheel for recording and tracking daily events and activities, and sending real-time updates to families throughout the day. It also offers secure, digital check-in/check-out and a paperless billing system. This is a great way to keep your families looped in on daily activities and handle all of your administrative tasks in one place.

Your business is ready!

Writing a business plan can be stressful, but it doesn’t have to be. Once you secure the proper licensing, use the information in this article to guide you through creating a solid daycare business plan that drives investors and financing to your business.

These are just the basics to get you started. For further information, the U.S. Small Business Administration’s website has detailed instructions on creating each necessary part of a successful business plan. 

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How to create a childcare or daycare business plan

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Keeping a group of toddlers occupied and writing a strong business plan may be very different tasks, but both take patience, time, and coordinating a few moving pieces.

You bring the child care skills, this guide will help out with the other one, outlining the five key areas to include in an effective child care business plan.

From financial projections to local business marketing strategies , here are the most important sections of a successful daycare business plan.

1. Executive summary

Your childcare business plan will be as functional to your business as a shelf stocked with Curious George. Not only is it an essential document if you’re raising funds for your business, but it’s also a helpful way to organize your thoughts and plans for yourself and to share them with employees.

Start every business plan with a summary to hook whoever’s reading it to learn more about your company and your proposal. Think of it a little like a sales pitch for your business and a preview of everything you lay out inside. Be sure to include:

Contact information – Include your name, number, address, email, and any other relevant contact information so potential partners know how to get in touch.

Business concept – Whether a one-person babysitting service or a 24/7 child care facility, include key details of your business, including staff size, services, a summary of general operations, and the required operating licenses you have or plan to get.

Business structure – List owners, partners, managers, and employees, and explain the structure of your business and how it will run. This should also include your target demographic and basic marketing plans.

Mission – Share your reason for starting a childcare business. For Matt and Anne Evers , owners of the Primrose School of Atascocita in Kingwood, TX, their business is personal: “Since both of our children attend the school it is very easy for us to ask ourselves when making daily decisions, ‘What’s the best choice for the child? What will result in the best outcome for [them]?’”

Keep the executive summary to one or two pages. You’ll have the space to dive deeper into the details of your childcare business in the following sections.

2. Location details

Child care is a local business, which means location, community needs, and demographics are all key in planning your grand opening.

Your business location will likely fall into one of two categories of childcare businesses:

Inside your home – Operating within your home can mean less overhead costs, fewer rental expenses, and more flexibility. To comply with local and state safety regulations, you may be required to renovate or change portions of your home. 

Outside your home – Factor in rent, utilities, and any necessary repairs to the property. Whether renting in a residential neighborhood or purchasing a commercial property, summarize your general knowledge of the building and neighborhood, plus why you plan to operate there in this section.

Since your location is important to your childcare business, include insurance costs, relevant zoning laws, neighborhood information, and applicable details on kitchen and bathroom facilities.

3. Financial layout

An effective business plan will share both a compelling narrative for your idea and the steps you’ll take to make it a success. Your financial planning section should be well-researched with estimates for costs, the funding you’re seeking, and projected growth over the next three or more years. While this section is necessary for investors and partners, it will also give you a working plan to help your childcare business run smoothly and make a profit.

When fleshing out the financial section of your business plan, include details like:

Tax plan – Share your business’s legal structure — commonly C or S corporation, general or limited partnership, sole proprietor, or limited liability company — to plan for taxes.

Insurance – Assess risk, liability, protection, and coverage options to ensure you’ve covered all the necessary bases. 

Budget – Include both costs and projected profit for your child care business accounting for personnel, equipment, supplies, professional fees, and other expenses. Include monthly and annual budgets, as well as a cash-flow forecast.

Detail your plans for fluctuations, which is common for childcare businesses. Take it from Danielle Burns, director of Lil’ Red Barn Academy in Washington whose business experienced an influx of children in the summer of 2021, despite the summer typically being a slower time.

If you run into questions with the financial section of your business plan, consider tapping an accountant for help, especially if they have advised other local businesses in your area.

4. Marketing plan

It’s almost time to spread the word about your services. Building a marketing plan as a neighborhood business is more than catchy slogans and photos of cute kids. In this section, show your understanding of your local market and how your business will support it.

When developing your marketing plan, include:

Market analysis – Summarize the state of childcare in your area: Will you be one of five daycares on the block, or are you opening up within a community that’s lacking in childcare options? Consider neighborhood trends, your competition, and the average cost of child care in your neighborhood. Include information on your target clientele and how you’ll meet their needs to show your business’s potential.

Business niche – Whether you’re focused on a specific age group or specializing in evening care, explain where you fit into the overall childcare industry and how any unique services will distinguish you from the competition.

The 5 P’s: Price, product, promotion, place, and people – You’ll want to make sure you’re offering the right prices and products to the right people in the most effective way possible. Analyze market and demographic data for marketing or advertising plans for your childcare business to reach the right clients for your business.

Start with a free business page on Nextdoor . Set one up for your local business in minutes to instantly unlock a following of your most valuable customers: neighbors. Show up in local searches when neighbors look for childcare options near them, share updates as you open and grow, and build trust in your business with recommendations.  

5. Daily operations

The details of your day-to-day operations are just as important as the big picture ideas and long-term goals you’re setting. Use this section for the details of your services, including information on:

Personnel – List your team along with the goals and responsibilities of each of their roles. Share details of your hiring practices and staff policies, from sick leave to the termination process. 

Structure – Include a schedule for what a typical day at your daycare looks like highlighting what makes your business unique: lunch or nutrition plans, classes and other organized activities, playtime, exercise, and storytime.

Parental policies – The two most important details with parents are how you plan to keep them informed, and what your policies are. Pick-up and drop-off requirements, what happens if they’re late for pick-up, behavioral issues — build an action plan to set expectations when they first enroll their children.

Emergency plans – Include fire escape plans, medical protocol, and other possible contingency plans as part of your daily operational details.

Build a community with Nextdoor

The building blocks of a successful childcare service start with a comprehensive business plan. From there, your business will rely on your local community and how you’re able to meet the needs of the families in your neighborhood to thrive. 

With one in three U.S. households on Nextdoor , neighbors use the app every day to get things done, connect with everyone and everything nearby, and pass along local recommendations. With 50,000 shared each week, make the next recommendation for your child care services with a free business page and a plan to reach local families who need them.

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1. analyze the target market and start with the basics., 2. assess the needs of your business., 3. write down the parts of the plan and advertise it., 4. proofread and polish the business plan., share this post on your network, you may also like these articles, 27+ sample individual learning plan in pdf | ms word | google docs | apple pages.

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Sample Daycare Business Plan

Daycare Business Plan Template

Writing a business plan is a crucial step in starting a daycare. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring daycare business owners, having access to a sample daycare business plan can be especially helpful in providing direction and gaining insight into how to draft their own daycare business plan.

Download our Ultimate Daycare Business Plan Template

Having a thorough business plan in place is critical for any successful daycare venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A daycare business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The daycare business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your daycare as Growthink’s Ultimate Daycare Business Plan Template , but it can help you write a daycare business plan of your own.

Example – TinySteps Playhouse

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

At TinySteps Playhouse, we are committed to providing exceptional childcare services in the vibrant city of Denver, CO. Our daycare center is designed to offer a safe, educational, and nurturing environment for children ranging from infants to pre-kindergarteners. Our comprehensive curriculum is tailored to meet the developmental needs of each age group, fostering growth and learning through play. With a passionate and experienced team at the helm, TinySteps Playhouse is dedicated to supporting the families in our community by offering flexible care options that accommodate the diverse needs of modern families. Our location in Denver positions us perfectly to serve a growing demographic of parents seeking quality childcare solutions.

Our success at TinySteps Playhouse is anchored in our commitment to providing a nurturing environment that supports the holistic development of children. We have successfully established a reputation for quality care, thanks to our experienced and passionate team, comprehensive curriculum, and flexible childcare solutions. To date, we have achieved several milestones, including the successful launch of our center, consistent positive feedback from families, and a growing enrollment. Our dedication to fostering a supportive and engaging learning environment sets us apart and drives our continued success.

The childcare industry is witnessing significant growth, driven by increasing demand from working parents seeking reliable and quality daycare services. In Denver, CO, this trend is particularly pronounced, with a rising number of families requiring childcare solutions that offer both educational and emotional support. The industry’s expansion is further fueled by growing awareness of the importance of early childhood education, prompting parents to seek out establishments that provide more than just basic care. In response, daycare centers are evolving to offer comprehensive curriculums that encourage cognitive, social, and emotional development. This shift towards more holistic childcare services is reshaping the industry, making it an opportune time for TinySteps Playhouse to establish and expand its presence in Denver.

Our target customers at TinySteps Playhouse are working parents in Denver, CO, who value both the emotional and educational development of their children. These parents are looking for more than just a daycare; they seek a partner in nurturing their child’s growth. They are typically well-educated, middle to upper-middle-income earners who understand the importance of early childhood education and are willing to invest in quality childcare services. Our customer base values the flexible care options we provide, which cater to the diverse needs of modern families. By understanding and addressing the specific needs and preferences of this demographic, TinySteps Playhouse aims to become the go-to childcare solution in our community.

Top Competitors:

  • Happy Tots Daycare: Known for its large facility and wide range of extracurricular activities.
  • Little Scholars Childcare: Offers a strong educational program with certified teachers.
  • Sunshine Kids Academy: Praised for its outdoor play areas and emphasis on physical activity.

Our Competitive Advantages: TinySteps Playhouse stands out in the competitive landscape of Denver, CO, by offering a uniquely tailored curriculum that promotes holistic development. Our passionate and experienced team is dedicated to providing personalized attention to each child, ensuring their emotional, social, and educational needs are met. Furthermore, our flexible childcare solutions cater to the diverse needs of modern families, making us a preferred choice for parents in the area.

TinySteps Playhouse will implement a comprehensive promotional strategy to attract and retain customers in Denver, CO. Our approach includes a robust online marketing campaign leveraging social media platforms like Facebook, Instagram, and Twitter to connect with potential clients by sharing engaging content, testimonials, and educational tips. We will also employ SEO techniques and Google Ads to enhance our visibility online. Additionally, email marketing will keep us in direct contact with interested parents, sharing updates, events, and special promotions. Beyond digital efforts, we will engage in community outreach by partnering with local businesses and schools, sponsor events, and offer special promotions to establish ourselves as a trusted community member. Open houses and free trial days will allow parents and children to experience our daycare firsthand, building trust and demonstrating our high level of care. Word-of-mouth, encouraged through referral discounts, will further amplify our reach. Together, these strategies are designed to establish TinySteps Playhouse as the premier choice for daycare services in Denver.

Our operations at TinySteps Playhouse are centered around key processes that ensure the provision of high-quality childcare services. These include rigorous staff training, implementation of our comprehensive curriculum, and maintaining a safe and nurturing environment for the children. We have outlined several milestones to guide our growth, such as expanding our facility to accommodate more children, achieving specific enrollment goals, and obtaining additional certifications that reflect our commitment to excellence. These operational milestones are integral to our strategy for providing exceptional childcare and education services in Denver, CO.

The leadership at TinySteps Playhouse is comprised of individuals with extensive experience in early childhood education and business management. Our team includes a Director with over a decade of experience in childcare management, an Educational Coordinator who specializes in curriculum development, and a Business Manager skilled in operations and finance. Together, our management team brings a wealth of knowledge and passion for childcare, driving TinySteps Playhouse towards achieving its mission of providing outstanding childcare services in Denver, CO.

Welcome to TinySteps Playhouse, a new Day Care/Daycare that has recently opened its doors to serve our fellow residents in Denver, CO. As a local daycare center, we are acutely aware of the lack of high-quality daycare options within our community. With this in mind, we have stepped forward to fill this crucial gap, providing a nurturing and educational environment for the children in our care.

At TinySteps Playhouse, we offer a comprehensive range of services designed to meet the needs of busy families and their children. Our offerings include childcare, early education programs, nutritious meals and snacks, and ample opportunities for outdoor play and physical activities. We understand the importance of a balanced approach to child development, and our programs are crafted to foster growth, learning, and fun in a safe and welcoming environment.

Located in the heart of Denver, CO, TinySteps Playhouse is perfectly positioned to serve the local community. We are committed to becoming a cornerstone of support for Denver families, providing peace of mind to parents and caregivers while their children are in our care.

Our ability to succeed in this competitive market is grounded in several key factors. Firstly, our founder brings a wealth of experience from previously running a successful daycare, ensuring that TinySteps Playhouse is built on a foundation of proven practices and passion for child care. Additionally, we pride ourselves on offering superior childcare services compared to our competitors, supported by a team of highly experienced staff. This unique combination of experience, passion, and quality positions us to become the preferred choice for daycare services in Denver, CO.

Since our founding on January 5, 2024, as a S Corporation, we have achieved several significant milestones. We have developed our brand identity, including designing our logo and finalizing our company name, which resonates with our mission and values. Furthermore, we have secured an ideal location for our daycare, ensuring that we are accessible and convenient for the families we serve. These accomplishments serve as the foundation for our future growth and success, as we continue to build our reputation and expand our offerings to meet the needs of our community.

The Day Care/Daycare industry in the United States is a significant and growing market. Currently, the industry generates over $56 billion in revenue annually, with an average growth rate of 3.9% over the past five years. This indicates a strong demand for daycare services across the country, making it a lucrative industry for new businesses to enter.

One of the key trends in the Day Care/Daycare industry is the increasing number of working parents in the United States. With more parents entering the workforce, the demand for reliable and high-quality daycare services is on the rise. This trend bodes well for TinySteps Playhouse, as it positions itself to cater to the needs of busy families in Denver, CO. By offering convenient and flexible daycare options, TinySteps Playhouse is well-positioned to capitalize on this growing market.

Another trend in the Day Care/Daycare industry is the focus on early childhood education and development. Parents are increasingly looking for daycare providers that offer more than just basic childcare services, but also enriching educational experiences for their children. TinySteps Playhouse can differentiate itself in the market by emphasizing its educational curriculum and dedicated staff, attracting parents who prioritize their child’s learning and development. With the industry expected to continue growing in the coming years, TinySteps Playhouse has a promising future ahead.

Below is a description of our target customers and their core needs.

Target Customers

TinySteps Playhouse will target local residents primarily, focusing on families with young children in need of daycare services. The community within Denver has a significant portion of dual-income households where both parents work full-time jobs. This demographic is in dire need of reliable and nurturing childcare solutions, making them a primary customer segment for TinySteps Playhouse.

The daycare will also cater to single-parent families seeking a supportive and engaging environment for their children during work hours. Denver’s diverse population includes a notable number of single parents who require affordable, high-quality daycare services. By offering flexible hours and a curriculum that promotes early childhood development, TinySteps Playhouse will meet the specific needs of this customer group.

Moreover, TinySteps Playhouse will tailor its services to attract parents who prioritize educational content in their childcare selection. With an emphasis on learning and development, the daycare plans to integrate educational programs into its daily schedule. This approach will appeal to parents interested in providing their children with a head start in education, further broadening the daycare’s customer base.

Customer Needs

TinySteps Playhouse steps in to meet the critical need for high-quality daycare services that Denver parents desperately seek. Parents expect a safe, nurturing environment where their children can learn, play, and grow under the supervision of caring and professional staff. This establishment ensures that every child receives personalized attention, fostering a sense of belonging and security.

Moreover, TinySteps Playhouse recognizes the importance of convenience for working parents. It offers flexible hours to accommodate the varying schedules of Denver’s diverse workforce. By doing so, parents can maintain their professional responsibilities without compromising their child’s care and well-being.

In addition to basic caregiving, TinySteps Playhouse provides an educational curriculum designed to stimulate young minds and prepare them for future academic success. Parents can rest assured that their children are not only cared for but also engaged in meaningful learning activities. This comprehensive approach to daycare fulfills a critical need for developmental support beyond mere supervision.

TinySteps Playhouse’s competitors include the following companies:

Kiddie Academy of Denver-Boulevard One offers a comprehensive child care program that focuses on early childhood education and development. Their services include infant care, toddler care, preschool, and pre-kindergarten programs. The academy emphasizes a Life Essentials® curriculum, which supports the physical, emotional, intellectual, and social development of children. Price points vary based on the program and age of the child, but they generally fall within the mid to high range of daycare services in the Denver area. Kiddie Academy of Denver-Boulevard One operates primarily in the Boulevard One neighborhood of Denver, catering to families residing in or near this area. They target middle to upper-middle-class families looking for a blend of education and care for their children. A key strength of Kiddie Academy is its national reputation and standardized curriculum. However, its location-specific weakness may be its higher price point, which could be a barrier for some families.

Crestmoor Learning Center provides early childhood education with a focus on creating a nurturing and safe environment for children to learn and grow. Services include infant care, preschool programs, and after-school care for older children. The center adopts a personalized approach to learning, tailoring activities to the developmental needs of each child. Pricing information is typically customized based on the specific needs and schedule of the family, aligning with industry standards in the Denver area. Serving the Crestmoor neighborhood and surrounding areas, Crestmoor Learning Center appeals to families seeking a more intimate and personalized daycare experience. The center’s strengths lie in its community-focused approach and flexible scheduling options. However, its smaller size and limited capacity could be viewed as a weakness, potentially limiting availability for new enrollments.

The Learning Experience – Westminster operates in the broader Denver metro area, with a specific focus on the Westminster location. This center offers educational childcare programs for children ages six weeks to six years, including toddler care, preschool, and kindergarten prep. Their proprietary L.E.A.P. (Learning Experience Academic Program) curriculum is designed to promote cognitive, social, and physical development. While The Learning Experience – Westminster has a competitive pricing structure that aims to be accessible to a wide range of families, they also offer premium features such as a mobile app for parents. This center serves a diverse customer base, including families from various socioeconomic backgrounds. Their key strength is the blend of affordability and technology-enhanced services. A potential weakness is the reliance on a franchise model, which may result in variability in service quality across locations.

Competitive Advantages

At TinySteps Playhouse, we pride ourselves on offering superior child care services that set us apart from our competitors. Our commitment to providing a nurturing and educational environment ensures that every child in our care receives the attention and support they need to grow and thrive. We understand the importance of early childhood development, and our programs are designed to stimulate learning and creativity in a safe and welcoming setting. Our approach is not just about watching over children; it’s about engaging them in activities that promote their social, emotional, and intellectual development.

Another significant competitive advantage we have is our team of highly experienced staff. Each member of our team brings a wealth of knowledge and expertise in child care, early childhood education, and child psychology. This experience allows us to create a supportive and enriching environment for the children we serve. Our staff’s dedication to continuous learning and improvement means that we are always at the forefront of best practices in child care. Parents can trust that their children are in capable and caring hands, receiving the best possible care and education. This level of service and expertise distinguishes us in the Denver area, making us a preferred choice for discerning parents.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

TinySteps Playhouse offers a comprehensive suite of services designed to meet the needs of busy families while providing a nurturing and educational environment for children. At the core of its offerings is Childcare, a service that ensures children are cared for in a safe, engaging, and supportive setting. Parents can expect to pay an average of $250 per week for full-time childcare, which includes a range of activities aimed at promoting the physical, emotional, and cognitive development of children.

Understanding the importance of early education, TinySteps Playhouse provides Early Education Programs tailored to different age groups. These programs are designed to lay a strong foundation for lifelong learning by incorporating elements of play, discovery, and structured learning. The cost of these programs is included in the weekly childcare fee, ensuring that every child has access to quality early education without additional financial burden on the families.

Nutrition plays a crucial role in the development and well-being of children, which is why TinySteps Playhouse offers Nutritious Meals and Snacks as part of its services. These meals and snacks are prepared with children’s dietary needs in mind, ensuring they receive balanced and healthy food throughout the day. This service is also included in the weekly fee, providing peace of mind to parents that their children are not only cared for but also receive proper nutrition.

Recognizing the importance of physical activity in children’s growth, TinySteps Playhouse incorporates Outdoor Play and Physical Activities into its daily schedule. This ensures that children have ample opportunity to engage in physical exercise, enjoy fresh air, and develop their motor skills. Like the other services, this is included in the overall childcare fee, offering a comprehensive approach to child development and care.

In summary, TinySteps Playhouse stands out by offering an all-inclusive package that covers childcare, early education, nutritious meals, and physical activities. With a focus on holistic development and a commitment to providing high-quality services, TinySteps Playhouse is positioned as a premier choice for families seeking the best care and education for their children in Denver, CO.

Promotions Plan

TinySteps Playhouse will utilize a comprehensive promotional strategy to attract customers in Denver, CO. At the heart of this strategy lies a robust online marketing campaign. The daycare will leverage social media platforms, such as Facebook, Instagram, and Twitter, to connect with potential clients. Through these channels, TinySteps Playhouse will share engaging content, including day-to-day activities, testimonials from satisfied parents, and educational tips for children. This approach not only builds a community around the daycare but also showcases the quality and care provided. Furthermore, the daycare will implement search engine optimization (SEO) techniques to improve its visibility in search engine results. By targeting keywords related to daycare services in Denver, TinySteps Playhouse will attract parents actively searching for childcare options. Additionally, the daycare will use Google Ads to reach a wider audience, ensuring that parents searching for daycare services in the area encounter TinySteps Playhouse at the top of their search results. Email marketing will also play a crucial role in the promotional strategy. TinySteps Playhouse will collect email addresses from interested parents through its website and social media channels. The daycare will then send out regular newsletters featuring updates, events, and special promotions. This direct line of communication will keep TinySteps Playhouse top-of-mind for parents considering daycare options. Beyond online marketing, TinySteps Playhouse will engage in community outreach. The daycare will collaborate with local businesses and schools to sponsor events and offer special promotions. These partnerships will not only increase visibility but also establish TinySteps Playhouse as a trusted community member invested in the well-being of local families. To further attract customers, TinySteps Playhouse will host open houses and free trial days. These events will allow parents and children to experience the daycare firsthand, meet the staff, and see the facilities. Such experiences are invaluable in building trust and demonstrating the high level of care and education that TinySteps Playhouse provides. Word-of-mouth will also be a vital component of the promotional strategy. Satisfied parents are the best advocates for TinySteps Playhouse. The daycare will encourage referrals by offering discounts or special offers to families that bring new clients. This approach not only rewards current customers but also harnesses the power of personal recommendations. In conclusion, TinySteps Playhouse will deploy a multifaceted promotional strategy to attract customers. By combining online marketing, community outreach, and word-of-mouth, the daycare will establish a strong presence in Denver, CO. These efforts will ensure that TinySteps Playhouse becomes a preferred choice for parents seeking quality daycare services.

Our Operations Plan details:

  • The key day-to-day processes that our business performs to serve our customers
  • The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of TinySteps Playhouse, there are several key day-to-day operational processes that we will perform.

  • Opening Procedures: Staff arrive early to prepare the facility, ensuring that play areas are clean and safe, and that all necessary materials for the day’s activities are ready and accessible.
  • Health and Safety Checks: Conduct daily health checks of all children upon arrival to monitor for any signs of illness, and ensure that all play equipment and toys are sanitized and in good condition.
  • Attendance Tracking: Accurately record the arrival and departure times of children to maintain an up-to-date attendance log for safety and billing purposes.
  • Meal and Snack Preparation: Prepare and serve nutritious meals and snacks at scheduled times throughout the day, adhering to any dietary restrictions or allergies.
  • Educational Program Implementation: Execute planned educational activities and programs that stimulate cognitive, social, and physical development, adjusting as necessary to meet the needs of different age groups and individual children.
  • Continuous Supervision: Maintain constant supervision of children to ensure their safety and well-being, intervening as necessary to guide behavior and facilitate positive interactions among peers.
  • Communication with Parents: Provide regular updates to parents about their child’s day, including any notable achievements, behavior observations, and any incidents or accidents that occurred.
  • Cleaning and Maintenance: Perform regular cleaning of the facility throughout the day, with a deep clean at the end of the day, to maintain a hygienic environment. This includes laundering of any used fabrics and sanitizing toys and equipment.
  • Staff Coordination: Conduct briefings with staff at the start and end of each day to ensure everyone is informed about the day’s schedule, any special needs of children, and to discuss any issues that may have arisen.
  • Financial Management: Process payments from parents, manage billing inquiries, and ensure accurate financial records are kept for accounting purposes.
  • Professional Development: Encourage staff to engage in ongoing professional development and training opportunities to stay current with best practices in early childhood education and care.
  • Emergency Preparedness: Ensure that all staff are trained in emergency procedures and that emergency contacts for each child are readily accessible. Conduct regular drills for different types of emergencies.

TinySteps Playhouse expects to complete the following milestones in the coming months in order to ensure its success:

  • Securing a Suitable Location : Find and lease or purchase a facility in Denver, CO, that is safe, accessible, and compliant with state and local regulations for childcare services. This location should also offer potential for growth and expansion.
  • Obtaining Licenses and Permits : Complete all necessary state and local licensing requirements for operating a daycare. This includes passing health and safety inspections and obtaining a childcare license.
  • Building and Equipping the Facility : Renovate and equip the facility to meet the needs of children of various ages, including purchasing educational toys, furniture, outdoor play equipment, and safety features. Ensure that the environment is inviting, stimulating, and secure for children.
  • Hiring and Training Staff : Recruit, hire, and train qualified childcare providers who are passionate about child development. Staff training should focus on health and safety protocols, educational strategies, and emergency procedures to ensure a high-quality care environment.
  • Developing Curriculum and Activities : Design a comprehensive, age-appropriate curriculum that promotes physical, emotional, social, and cognitive development. Plan a variety of engaging activities and routines that cater to the interests and needs of children.
  • Launching Marketing and Enrollment Campaigns : Implement targeted marketing strategies to attract parents and guardians in Denver, CO. Develop an attractive website, engage in social media marketing, and host open house events to facilitate enrollment.
  • Launching Our Daycare : Officially open TinySteps Playhouse for business, welcoming children and their families. Ensure a smooth operation from the first day, with staff ready to provide high-quality care and education.
  • Monitoring and Improving Quality : Establish mechanisms for regular feedback from parents and staff to continuously monitor and improve the quality of care and education provided. Implement changes as necessary to meet the evolving needs of children and families.
  • Reaching $15,000/Month in Revenue : Through effective marketing, quality service, and word-of-mouth referrals, steadily increase enrollment to reach the milestone of $15,000 in monthly revenue. This financial stability is crucial for covering operating costs and planning for future growth.
  • Evaluating Expansion Opportunities : After establishing a successful operation in Denver, CO, assess the feasibility of expanding TinySteps Playhouse to additional locations or offering new services to meet the needs of the community and drive further growth.

TinySteps Playhouse management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Mason Clark, President

Mason Clark, President, brings a wealth of experience and a proven track record of success to TinySteps Playhouse. With a strong background in early childhood education and management, Mason has previously steered a daycare center towards operational excellence and growth. His expertise lies in strategic planning, staff leadership, and implementing innovative programs that enhance the learning and development of young children. Mason’s ability to drive business success, coupled with his passion for creating nurturing and educational environments for children, positions him as a key asset in guiding TinySteps Playhouse towards achieving lasting success.

TinySteps Playhouse requires significant funding to reach our growth goals and fulfill our mission of providing top-tier childcare services in Denver, CO. Our financial plan outlines the need for investment in facility expansion, curriculum development, marketing efforts, and operational enhancements to support our increasing enrollment and ensure the highest level of care. By securing the necessary funding, we will be able to implement our strategic plan, achieve our operational milestones, and continue to serve the families in our community with excellence.

Financial Statements

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Income Statement

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Cash Flow Statement

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Daycare Business Plan Example PDF

Download our Daycare Business Plan PDF here. This is a free daycare business plan example to help you get started on your own daycare plan.  

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2024 News Releases

FOR IMMEDIATE RELEASE February 21, 2024

Business, Labor and nonprofit groups launch new coalition to increase child care access for NYC families

Better child care nyc puts forth plan to create more child care centers, get new centers online faster, and expand much-needed service to more new yorkers.

NEW YORK, NY – More than 20 business, labor and nonprofit groups today launched Better Child Care NYC, a coalition focused on policies to increase child care access for New York City families.

The coalition was convened by District Council 37 and The Real Estate Board of New York (REBNY), and includes the Committee for Hispanic Children & Families, Phipps Houses, Vivvi and all five New York City borough chambers of commerce, among others. The full list of coalition members can be seen here .

Better Child Care NYC was formed in response to a crisis facing this key sector. Nearly all of New York City’s neighborhoods are “child care deserts,” in which there are no child care seats available for local families. It is not currently possible to address this problem due to inadequate or outdated policies that make it unnecessarily difficult to create new child care centers, open them in a timely manner and meet the needs of New York residents.

The lack of affordability for working class families is one of the most critical issues facing New York City today. Better Child Care NYC is calling for the following State and City policy changes:

  • Fix the NYC Child Care Property Tax Credit: Current credits do not cover the cost of creating a new child care center. The State should enable the City to increase the value of each tax credit, which will help create thousands more child care seats. This policy change would not require any additional subsidy.
  • Extend Child Care Hours: Regulations impacting operating hours force many families to choose between earning income and utilizing child care services. The City Council can introduce legislation to remove barriers for extending child care hours, for instance from 7 a.m. to 7 p.m., which would give parents more job flexibility to support their household.
  • Lift Outdated Restrictions While Ensuring Safety: City law only allows infant and toddler child care on the ground floor of buildings, which significantly reduces child care seats. Policymakers can amend this law to allow centers above and below ground floors, while ensuring that such centers continue to operate safely.
  • Streamline the Permitting Process: Even when child care centers are built, it takes far too long to get them online due to an unnecessarily complicated permitting process that requires three different City agencies. Policymakers can solve this problem by consolidating the process within a single agency and creating a fast track for child care permit approvals.

“We need child care options that are accessible, affordable, and meet the needs of our members who work full-time jobs, often with second shifts and mandatory overtime,” said Henry Garrido, Executive Director of District Council 37. “We are pleased to partner with REBNY and this coalition to advocate for updated legislation that will create more available sites for quality, center-based care.”

“Increasing access to high quality child care is critical for supporting working class families and strengthening New York City’s economy,” said REBNY President James Whelan. “We look forward to working with this diverse array of partners and State and City officials to improve child care for families all across the five boroughs.”

“Better Child Care NYC offers common-sense policy solutions that will directly address one of the most critical issues facing the city—our lack of child care access,” said Jessica Lappin, President of the Alliance for Downtown New York. “The Alliance for Downtown New York is proud to be a part of this diverse coalition that aims to positively impact families across New York City by offering a set of achievable plans to improve child care.”

“For far too long, lack of access to reliable and affordable childcare has been a barrier for families and businesses,” said Lisa Sorin, president of The Bronx Chamber of Commerce. “The Bronx Chamber is delighted to support and be a member of the Better Child Care NYC coalition, which seeks to systemically address childcare equity through common sense solutions and modifications to the existing tax credit program. We look forward to this partnership and delivering child care for all New Yorkers.”

“New York must do better to ensure our working class can afford to raise a child in the greatest borough and city in the world,” said Randy Peers, President and CEO, Brooklyn Chamber of Commerce. “The Chamber is proud to join this coalition fighting to end this childcare crisis and focused on improving the economic future of Brooklyn and New York City.”

“Comprehensive, accessible child care is absolutely essential to a strong, equitable economy, and for the futures of our families,” said Regina Myer, President of Downtown Brooklyn Partnership. “Downtown Brooklyn Partnership is proud to join the Better Child Care NYC coalition and advocate for increased access to child care both in our neighborhood and across all five boroughs. Through common sense policies that will ease the process of opening child care centers, extend ours of operation, and make childcare more affordable, we can address the current gap and ensure our city will always be able to support families.”

“If we want families to live, work, and raise their children in NYC, the future of our city depends on the availability of affordable, high-quality child care,” said Grace Rauh, Executive Director of the 5BORO Institute. “The 5BORO Institute believes it will be critical to build a broad coalition of stakeholders to push for transformational change and we commend REBNY and DC37 for bringing this group together. Broad action is required to build the child care system we need for the future and the policy agenda being put forward by Better Child Care NYC offers an important starting point.”

“We must reimagine childcare to fit the real life needs of working families”, said Ramon Peguero, President & CEO at the Committee for Hispanic Children & Families. “We look forward to working with our coalition partners to find innovative solutions to this pressing issue for both children and families.”

“With 25 years of impact in the sector and a focus on scaling our early care and education (ECE) work across New York City’s five boroughs, we are excited and proud to join visionary leaders from business, labor and other nonprofits as part of this new collective impact initiative, Better Child Care NYC,” said Shelly Masur, ECE Vice President, Advisory and State Policy of Low Income Investment Fund (LIIF). “We are aligned in our belief that policy interventions that support facilities development and improve conditions for families – running the gamut from increasing tax credits and extending hours to allowing centers above ground floors and streamlining the permit process – will ensure access to affordable, high-quality ECE for all New York City families and children, no matter their ZIP code.”

“People have choices about where they are going to live, particularly with the rise of remote work,” said Jessica Walker, President and CEO of the Manhattan Chamber of Commerce. “To retain our middle- and working-class residents we must do more to make the city affordable and livable. This coalition’s focus on increasing access to affordable childcare is a critical component of keeping New York inclusive and strong.”

“Strengthening our childcare sector is critically important to our local economy. The small business owners and workers fueling our economic recovery need to have access to quality, affordable and convenient childcare,” said Thomas J. Grech, President & Chief Executive Officer, Queens Chamber of Commerce. “We applaud REBNY and DC37 for taking the lead on this issue, and are proud to join this diverse coalition to improve childcare in Queens and throughout New York City.”

“Working mothers have faced institutional inequities for too long, and it’s clear that the lack of reliable childcare strains not only families, but New York City as a whole,” said Julie Samuels, President & CEO, Tech:NYC. “As a working mother, I understand the urgent need for reliable structural support for families, and Tech:NYC is proud to support the Better Child Care NYC Coalition to help New York’s working parents reach their full potential.”

“Safe and accessible child care is a necessity for parents and caregivers across New York City and a particularly valuable resource in live-work-play-learn neighborhoods, such as Union Square,” said Julie Stein, Executive Director, Union Square Partnership. “Our organization wholeheartedly supports the Better Child Care NYC coalition in its mission to improve child care options for New Yorkers, and we look forward to working with its members to improve access and prioritize child care solutions for residents, workers and students within our Union Square district.”

“Child care should be a cornerstone of every neighborhood in New York City,” said Charles Bonello, Co-founder and CEO of Vivvi. “When we make high quality care accessible to working parents, we’re not just setting up our kids for success; we’re also fueling the economic engine of our city.”

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Gov. J.B. Pritzker’s ‘more austere’ $52.7 billion budget plan turns to big business, sportsbooks for tax increases

There will undoubtedly be sticking points for some of the governor’s priorities, including about $182 million in funding for newly arriving migrants and more than $600 million in health care costs for the undocumented..

Illinois Gov. J.B. Pritzker delivers his State of the State and budget address before the General Assembly at the Illinois State Capitol.

Illinois Gov. J.B. Pritzker delivers his State of the State and budget address before the General Assembly at the Illinois State Capitol, Wednesday, Feb. 21, 2024, in Springfield, Ill.

Brian Cassella, AP Photos

SPRINGFIELD — Gov. J.B. Pritzker on Wednesday unveiled a $52.7 billion budget that includes the blueprint for a pension overhaul, funding to care for newly arriving migrants and a new set of costs for businesses.

It’s also a plan that Republicans say prioritizes the needs of migrants and the undocumented over Illinois residents.

While calling the state’s financial future “bright,” the sixth spending plan of the Democratic governor’s tenure leans on large corporations and lucrative casino sportsbooks to churn out more than $800 million in revenue for the state.

Those proposals were not mentioned in the governor’s 52-minute joint State of the State and budget address before the Illinois General Assembly.

Instead, Pritzker focused on some of his key priorities, including early education, social services and health care. He defended the state’s response to the migrant crisis — while also railing against former President Donald Trump — and the state’s Republican congressional delegation — for rejecting an immigration bill that would have revamped the country’s border policies and helped Illinois.

“Listen, maybe some of you think we should just say, ‘This is not our problem,’ and that we should let the migrant families starve or freeze to death. But that’s not what decent Midwesterners do. That’s not what leaders do,” Pritzker said. “We didn’t ask for this manufactured crisis. But we must deal with it all the same.”

  • Pritzker, Preckwinkle seek $250M more for Chicago’s migrant crisis — but no pledge from Johnson
  • Pritzker signs $50.4 billion 2023 budget that boosts early education funding — and stops state officials’ raises from breaking the law

Pritzker, who also serves as a key surrogate for President Joe Biden’s reelection campaign, also acknowledged “our immigration system has been broken for a long time.”

“No doubt, the current migrant crisis is a problem of the federal government’s making, and I mean both political parties,” the governor said.

Some Republicans groaned when Pritzker called Biden a “very good president who has rescued the economy and protected freedom.”

New revenue

The governor is projecting a 1.5% increase in state revenue for the new fiscal year, which begins July 1, for a haul of nearly $53 billion. That’s largely due to the $800 million plus in tax increases mostly targeting large businesses.

Pritkzer’s plan extends a limit on the amount of operating losses corporations can write off on their income taxes. A $100,000 cap that was slated to expire at the end of the year would be extended three years, under the plan from Pritzker's team, which aims to soften that blow on businesses by upping that cap to $500,000. The maneuver would generate another $526 million for the state, the governor's office estimates.

The governor’s office pushed back on characterizing it as a new tax, arguing the continuation of the cap on corporate tax deductions will help the state keep gaining revenue.

The governor also wants to more than double the state tax on sports betting revenue collected by sportsbooks from 15% to 35%, a proposal that’s sure to draw pushback from a rapidly expanding industry that raked in more than $1 billion in 2023. The governor’s team predicts such a hike could pump an additional $200 million into state coffers.

And he wants to lower the tax discount retailers receive for collecting sales taxes, a measure his office says would net the state an additional $101 million. In his speech, Pritzker also said he wants to permanently eliminate the 1% grocery tax. But the Illinois Municipal League already opposes that initiative — saying the tax goes entirely to local governments across the state and would cost them $325 million a year.

“This loss in revenue is entirely borne by local governments and is clearly punitive toward municipalities,” Brad Cole, CEO of the Illinois Municipal League said in a statement. “Does anybody think this is a good time to cut the city of Chicago’s revenues by tens of millions of dollars a year?”

The plan also includes transferring mass transit costs from sales tax to the state’s Road Fund, to take in an additional $175 million.

The Illinois Chamber of Commerce panned two of the revenue proposals, calling the cap “nothing more than forced borrowing of funds from Illinois businesses to finance government,” and the collection discount reduction “a stealth tax on our retail sector.”

Pension overhaul

Pritzker’s budget team is also aiming to hasten the state’s pension funding ramp with an eye toward landing another credit upgrade from Wall Street ratings agencies.

Since 1994, the state has been on a slog toward filling the gap in the grossly underfunded system to 90% by 2045. Pritzker’s team is adjusting that goal to reach 100% funding by 2048 — closer to pension goals set by many other states.

The governor’s team says they can make that happen in part with savings from paying off two other major bonds issued by the state over the next decade. Pritzker will need legislative approval for the pension proposal.

The $52.7 billion in spending amounts to an increase of about 2% compared to last year’s plan. Officials on Wednesday morning called the plan a “more austere budget than in recent years” — which also maintains a promise of fiscal responsibility. Republicans noted spending plans in Illinois, led by Democrats, keep growing.

There will undoubtedly be sticking points for some of the governor’s priorities, including funding for migrants and the health care costs for the undocumented.

The governor’s budget includes $181.7 million to continue to care for newly arriving migrants, and $629 million to continue providing health care benefits to undocumented people aged 42 and up who would otherwise qualify for Medicaid.

  • Pritzker’s budget to include plan to erase $1 billion in medical debt

Those issues drew swift rebukes from Republicans.

Illinois House Republican Leader Tony McCombie, R-Savanna, said the proposal places a burden on small businesses and is sorely lacking in reforms.

“We can’t tax our way into success. We need to have actual structural and tax reform, and we don’t see that,” McCombie said. The Republican leader also questioned whether the sports betting tax hike will be paying for “pork projects” for Democrats.

Illinois Senate Minority Leader John Curran, R-Downers Grove, argued Pritzker "just proposed raising taxes on every Illinois family struggling to make ends meet to fund the non-citizen welfare state he created.

"We have made it clear that the citizens of this state are our priority, while today, the Governor made it clear they’re his piggy bank. Our focus will remain on providing meaningful financial relief to the people of Illinois," Curran said in a statement.

Education dollars

Education funding would include $350 million towards the state’s school funding formula — although advocates have been warning they would put up a fight for more than that. The total K-12 funding under the governor’s proposal totals $10.8 billion in general funds.

The proposal also includes $400 million for year two of Pritzker’s Smart Start program, which aims to add 5,000 new slots and expand access to early childhood education. It also includes $13 million to launch a Department of Early Childhood.

The governor proposed a much more modest increase in funding for state grants for low-income college students than in previous years. Last year he secured a $100 million increase for the Monetary Award Program, or MAP grant , and this year advocates had called on him to request $50 million more. But he's asked lawmakers to approve just $10 million more for the state financial aid program, which would bring total funding for MAP grants to $711 million.

The proposed budget creates a $12 million child tax credit for lower-income families with children under age 3, for a credit of about 20% of the taxpayer’s state earned income.

The spending plan sets aside $175 million for the state’s “rainy day” fund, an emergency piggy bank that has gone from nearly insolvent in 2017 to $2.3 billion by next year, if passed by the General Assembly.

The budget also includes $10 million in federal funds to erase $1 billion in medical debt for Illinois residents — the first in a three-year plan.

Budget negotiations are expected to continue through the end of May, the deadline for lawmakers to pass a spending plan.

Contributing: Lisa Kurian Philip, WBEZ

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Biden student loan forgiveness plan: Administration reveals who may qualify

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  • The Biden administration released its proposal for which struggling borrowers should qualify for its new student loan forgiveness plan.
  • It said that receiving a Pell Grant, having a disability and a person's age could be factors signaling hardship.

The Biden administration has released its proposal for which struggling borrowers should qualify for its new student loan forgiveness plan.

The Supreme Court's conservative majority blocked President Joe Biden 's first aid package last year. In an effort to create a loan forgiveness program that is legally viable, the Biden administration is working to narrow the relief by focusing on certain groups of borrowers, including those with balances greater than what they originally borrowed and students from schools of questionable quality.

Its new proposal concerns borrowers experiencing financial hardship , the category that has remained the most vague.

The U.S. Department of Education outlined on Thursday a set of factors that could identify struggling borrowers, such as those with student loan balances and required payments that are unreasonable relative to their household income, and people with high child-care and health-care expenses. It also said that financial hardship could be based on other debt obligations, disability, or age, among other factors.

More from Personal Finance: Why the 'last mile' of inflation fight may be tough Why disinflation is 'more ideal' than deflation Workers may be unfairly sour on the job market

"The ideas we are outlining today will allow us to help struggling borrowers who are experiencing hardships in their lives, and they are part of President Biden's overall plan to give breathing room to as many student loan borrowers as possible," Department of Education Undersecretary James Kvaal said in a statement.

At one point, it seemed possible that the "financial hardship" category had been dropped from what has become known as  Biden's Plan B for student loan forgiveness . While Biden first attempted to cancel student debt through an executive order, he has now turned to the rulemaking process.

Over three rulemaking sessions, the negotiators tasked with determining who will be eligible for the president's revised relief plan identified several  categories  that could signal hardship. Those include borrowers who received a Pell Grant or qualified for a health insurance subsidy on the Affordable Care Act's marketplace.

But the Education Department did not include language on borrowers in hardship in its relief proposal, and the negotiators didn't get to vote on the category.

Shortly after the rulemaking sessions, lawmakers including Sen. Elizabeth Warren, D-Mass. and Rep. James Clyburn, D-S.C.,  wrote  to U.S. Secretary of Education Miguel Cardona on Jan. 24., pressuring him to still consider struggling borrowers for relief.

"We are concerned that, without full consideration of cancellation targeted toward borrowers facing financial hardship, the rule will not provide adequate debt relief for the most vulnerable borrowers," the lawmakers said.

The Biden administration seems to have heard those worries. The Education Dept. said it will hold an additional rulemaking session on Feb. 22 and Feb. 23, during which the negotiating committee will focus exclusively on financially strapped borrowers. Its own proposal suggests the category could cover millions of Americans.

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    Guidance on Developing a Business Plan for Childcare Services Subjects covered in this guide: • Introduction - preparing a business plan • The audience for your business plan • What the...

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    12 October 2021 Get emails about this page Contents Start a nursery or other daycare business Running a nursery or other daycare Being inspected Requirements Changes to a nursery or other daycare...

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    4.3 (15 ratings) Writing a business plan SWOT analysis template Across England and Wales we provide training, expert advice, help and peer support to practitioners and practical and impartial support and information for families and carers and those advising them.

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  24. More UK Child Care Places to Close Due to Rising Wages, Lack of Funding

    One in Four UK Child Care Providers Likely to Close, Report Says. Almost a quarter of England's nurseries, pre-schools and childminders say they are likely to shut down in the next 12 months ...

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    Better Child Care NYC puts forth plan to create more child care centers, get new centers online faster, and expand much-needed service to more New Yorkers. NEW YORK, NY - More than 20 business, labor and nonprofit groups today launched Better Child Care NYC, a coalition focused on policies to increase child care access for New York City families.

  27. Gov. J.B. Pritzker's 'more austere' $52.7 billion budget plan turns to

    The spending plan sets aside $175 million for the state's "rainy day" fund, an emergency piggy bank that has gone from nearly insolvent in 2017 to $2.3 billion by next year, if passed by the ...

  28. Biden administration reveals who may qualify for student loan relief

    Key Points. The Biden administration released its proposal for which struggling borrowers should qualify for its new student loan forgiveness plan. It said that receiving a Pell Grant, having a ...