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Business Planning for Nonprofits

Business planning is a way of systematically answering questions such as, “What problem(s) are we trying to solve?” or “What are we trying to achieve?” and also, “Who will get us there, by when, and how much money and other resources will it take?”

The business planning process takes into account the nonprofit’s mission and vision, the role of the board, and external environmental factors, such as the climate for fundraising.

Ideally, the business planning process also critically examines basic assumptions about the nonprofit’s operating environment. What if the sources of income that exist today change in the future? Is the nonprofit too reliant on one foundation for revenue? What happens if there’s an economic downturn?

A business plan can help the nonprofit and its board be prepared for future risks. What is the likelihood that the planned activities will continue as usual, and that revenue will continue at current levels – and what is Plan B if they don't?

Narrative of a business plan

You can think of a business plan as a narrative or story explaining how the nonprofit will operate given its activities, its sources of revenue, its expenses, and the inevitable changes in its internal and external environments over time. Ideally, your plan will tell the story in a way that will make sense to someone not intimately familiar with the nonprofit’s operations.

According to  Propel Nonprofits , business plans usually should have four components that identify revenue sources/mix; operations costs; program costs; and capital structure.

A business plan outlines the expected income sources to support the charitable nonprofit's activities. What types of revenue will the nonprofit rely on to keep its engine running – how much will be earned, how much from government grants or contracts, how much will be contributed? Within each of those broad categories, how much diversification exists, and should they be further diversified? Are there certain factors that need to be in place in order for today’s income streams to continue flowing?

The plan should address the everyday costs needed to operate the organization, as well as costs of specific programs and activities.

The plan may include details about the need for the organization's services (a needs assessment), the likelihood that certain funding will be available (a feasibility study), or changes to the organization's technology or staffing that will be needed in the future.

Another aspect of a business plan could be a "competitive analysis" describing what other entities may be providing similar services in the nonprofit's service and mission areas. What are their sources of revenue and staffing structures? How do their services and capacities differ from those of your nonprofit?

Finally, the business plan should name important assumptions, such as the organization's reserve policies. Do your nonprofit’s policies require it to have at least six months of operating cash on hand? Do you have different types of cash reserves that require different levels of board approval to release?

The idea is to identify the known, and take into consideration the unknown, realities of the nonprofit's operations, and propose how the nonprofit will continue to be financially healthy.  If the underlying assumptions or current conditions change, then having a plan can be useful to help identify adjustments that must be made to respond to changes in the nonprofit's operating environment.

Basic format of a business plan

The format may vary depending on the audience. A business plan prepared for a bank to support a loan application may be different than a business plan that board members use as the basis for budgeting. Here is a typical outline of the format for a business plan:

  • Table of contents
  • Executive summary - Name the problem the nonprofit is trying to solve: its mission, and how it accomplishes its mission.
  • People: overview of the nonprofit’s board, staffing, and volunteer structure and who makes what happen
  • Market opportunities/competitive analysis
  • Programs and services: overview of implementation
  • Contingencies: what could change?
  • Financial health: what is the current status, and what are the sources of revenue to operate programs and advance the mission over time?
  • Assumptions and proposed changes: What needs to be in place for this nonprofit to continue on sound financial footing?

More About Business Planning

Budgeting for Nonprofits

Strategic Planning

Contact your state association of nonprofits  for support and resources related to business planning, strategic planning, and other fundamentals of nonprofit leadership. 

Additional Resources

  • Components of transforming nonprofit business models  (Propel Nonprofits)
  • The matrix map: a powerful tool for nonprofit sustainability  (Nonprofit Quarterly)
  • The Nonprofit Business Plan: A Leader's Guide to Creating a Successful Business Model  (David La Piana, Heather Gowdy, Lester Olmstead-Rose, and Brent Copen, Turner Publishing)
  • Nonprofit Earned Income: Critical Business Model Considerations for Nonprofits (Nonprofit Financial Commons)
  • Nonprofit Sustainability: Making Strategic Decisions for Financial Viability  (Jan Masaoka, Steve Zimmerman, and Jeanne Bell)

Disclaimer: Information on this website is provided for informational purposes only and is neither intended to be nor should be construed as legal, accounting, tax, investment, or financial advice. Please consult a professional (attorney, accountant, tax advisor) for the latest and most accurate information. The National Council of Nonprofits makes no representations or warranties as to the accuracy or timeliness of the information contained herein.

How to Write a Nonprofit Business Plan

Female entrepreneur speaking with an employee of a nonprofit at their computer. Chatting about planning for nonprofit donors.

Angelique O'Rourke

13 min. read

Updated October 27, 2023

Believe it or not, creating a business plan for a nonprofit organization is not that different from planning for a traditional business. 

Nonprofits sometimes shy away from using the words “business planning,” preferring to use terms like “strategic plan” or “operating plan.” But, the fact is that preparing a plan for a for-profit business and a nonprofit organization are actually pretty similar processes. Both types of organizations need to create forecasts for revenue and plan how they’re going to spend the money they bring in. They also need to manage their cash and ensure that they can stay solvent to accomplish their goals.

In this guide, I’ll explain how to create a plan for your organization that will impress your board of directors, facilitate fundraising, and ensures that you deliver on your mission.

  • Why does a nonprofit need a business plan?

Good business planning is about setting goals, getting everyone on the same page, tracking performance metrics, and improving over time. Even when your goal isn’t to increase profits, you still need to be able to run a fiscally healthy organization.

Business planning creates an opportunity to examine the heart of your mission , the financing you’ll need to bring that mission to fruition, and your plan to sustain your operations into the future.

Nonprofits are also responsible for meeting regularly with a board of directors and reporting on your organization’s finances is a critical part of that meeting. As part of your regular financial review with the board, you can compare your actual results to your financial forecast in your business plan. Are you meeting fundraising goals and keeping spending on track? Is the financial position of the organization where you wanted it to be?

In addition to internal use, a solid business plan can help you court major donors who will be interested in having a deeper understanding of how your organization works and your fiscal health and accountability. And you’ll definitely need a formal business plan if you intend to seek outside funding for capital expenses—it’s required by lenders.

Creating a business plan for your organization is a great way to get your management team or board to connect over your vision, goals, and trajectory. Even just going through the planning process with your colleagues will help you take a step back and get some high-level perspective .

  • A nonprofit business plan outline

Keep in mind that developing a business plan is an ongoing process. It isn’t about just writing a physical document that is static, but a continually evolving strategy and action plan as your organization progresses over time. It’s essential that you run regular plan review meetings to track your progress against your plan. For most nonprofits, this will coincide with regular reports and meetings with the board of directors.

A nonprofit business plan will include many of the same sections of a standard business plan outline . If you’d like to start simple, you can download our free business plan template as a Word document, and adjust it according to the nonprofit plan outline below.

Executive summary

The executive summary of a nonprofit business plan is typically the first section of the plan to be read, but the last to be written. That’s because this section is a general overview of everything else in the business plan – the overall snapshot of what your vision is for the organization.

Write it as though you might share with a prospective donor, or someone unfamiliar with your organization: avoid internal jargon or acronyms, and write it so that someone who has never heard of you would understand what you’re doing.

Your executive summary should provide a very brief overview of your organization’s mission. It should describe who you serve, how you provide the services that you offer, and how you fundraise. 

If you are putting together a plan to share with potential donors, you should include an overview of what you are asking for and how you intend to use the funds raised.

What’s your biggest business challenge right now?

Opportunity.

Start this section of your nonprofit plan by describing the problem that you are solving for your clients or your community at large. Then say how your organization solves the problem.

A great way to present your opportunity is with a positioning statement . Here’s a formula you can use to define your positioning:

For [target market description] who [target market need], [this product] [how it meets the need]. Unlike [key competition], it [most important distinguishing feature].

And here’s an example of a positioning statement using the formula:

For children, ages five to 12 (target market) who are struggling with reading (their need), Tutors Changing Lives (your organization or program name) helps them get up to grade-level reading through a once a week class (your solution).

Unlike the school district’s general after-school homework lab (your state-funded competition), our program specifically helps children learn to read within six months (how you’re different).

Your organization is special or you wouldn’t spend so much time devoted to it. Layout some of the nuts and bolts about what makes it great in this opening section of your business plan. Your nonprofit probably changes lives, changes your community, or maybe even changes the world. Explain how it does this.

This is where you really go into detail about the programs you’re offering. You’ll want to describe how many people you serve and how you serve them.

Target audience

In a for-profit business plan, this section would be used to define your target market . For nonprofit organizations, it’s basically the same thing but framed as who you’re serving with your organization. Who benefits from your services?

Not all organizations have clients that they serve directly, so you might exclude this section if that’s the case. For example, an environmental preservation organization might have a goal of acquiring land to preserve natural habitats. The organization isn’t directly serving individual groups of people and is instead trying to benefit the environment as a whole. 

Similar organizations

Everyone has competition —nonprofits, too. You’re competing with other nonprofits for donor attention and support, and you’re competing with other organizations serving your target population. Even if your program is the only one in your area providing a specific service, you still have competition.

Think about what your prospective clients were doing about their problem (the one your organization is solving) before you came on this scene. If you’re running an after-school tutoring organization, you might be competing with after school sports programs for clients. Even though your organizations have fundamentally different missions.

For many nonprofit organizations, competing for funding is an important issue. You’ll want to use this section of your plan to explain who donors would choose your organization instead of similar organizations for their donations.

Future services and programs

If you’re running a regional nonprofit, do you want to be national in five years? If you’re currently serving children ages two to four, do you want to expand to ages five to 12? Use this section to talk about your long-term goals. 

Just like a traditional business, you’ll benefit by laying out a long-term plan. Not only does it help guide your nonprofit, but it also provides a roadmap for the board as well as potential investors. 

Promotion and outreach strategies

In a for-profit business plan, this section would be about marketing and sales strategies. For nonprofits, you’re going to talk about how you’re going to reach your target client population.

You’ll probably do some combination of:

  • Advertising: print and direct mail, television, radio, and so on.
  • Public relations: press releases, activities to promote brand awareness, and so on.
  • Digital marketing: website, email, blog, social media, and so on.

Similar to the “target audience” section above, you may remove this section if you don’t promote your organization to clients and others who use your services.

Costs and fees

Instead of including a pricing section, a nonprofit business plan should include a costs or fees section.

Talk about how your program is funded, and whether the costs your clients pay are the same for everyone, or based on income level, or something else. If your clients pay less for your service than it costs to run the program, how will you make up the difference?

If you don’t charge for your services and programs, you can state that here or remove this section.

Fundraising sources

Fundraising is critical for most nonprofit organizations. This portion of your business plan will detail who your key fundraising sources are. 

Similar to understanding who your target audience for your services is, you’ll also want to know who your target market is for fundraising. Who are your supporters? What kind of person donates to your organization? Creating a “donor persona” could be a useful exercise to help you reflect on this subject and streamline your fundraising approach. 

You’ll also want to define different tiers of prospective donors and how you plan on connecting with them. You’re probably going to include information about your annual giving program (usually lower-tier donors) and your major gifts program (folks who give larger amounts).

If you’re a private school, for example, you might think of your main target market as alumni who graduated during a certain year, at a certain income level. If you’re building a bequest program to build your endowment, your target market might be a specific population with interest in your cause who is at retirement age.

Do some research. The key here is not to report your target donors as everyone in a 3,000-mile radius with a wallet. The more specific you can be about your prospective donors —their demographics, income level, and interests, the more targeted (and less costly) your outreach can be.

Fundraising activities

How will you reach your donors with your message? Use this section of your business plan to explain how you will market your organization to potential donors and generate revenue.

You might use a combination of direct mail, advertising, and fundraising events. Detail the key activities and programs that you’ll use to reach your donors and raise money.

Strategic alliances and partnerships

Use this section to talk about how you’ll work with other organizations. Maybe you need to use a room in the local public library to run your program for the first year. Maybe your organization provides mental health counselors in local schools, so you partner with your school district.

In some instances, you might also be relying on public health programs like Medicaid to fund your program costs. Mention all those strategic partnerships here, especially if your program would have trouble existing without the partnership.

Milestones and metrics

Without milestones and metrics for your nonprofit, it will be more difficult to execute on your mission. Milestones and metrics are guideposts along the way that are indicators that your program is working and that your organization is healthy.

They might include elements of your fundraising goals—like monthly or quarterly donation goals, or it might be more about your participation metrics. Since most nonprofits working with foundations for grants do complex reporting on some of these, don’t feel like you have to re-write every single goal and metric for your organization here. Think about your bigger goals, and if you need to, include more information in your business plan’s appendix.

If you’re revisiting your plan on a monthly basis, and we recommend that you do, the items here might speak directly to the questions you know your board will ask in your monthly trustee meeting. The point is to avoid surprises by having eyes on your organization’s performance. Having these goals, and being able to change course if you’re not meeting them, will help your organization avoid falling into a budget deficit.

Key assumptions and risks

Your nonprofit exists to serve a particular population or cause. Before you designed your key programs or services, you probably did some research to validate that there’s a need for what you’re offering.

But you probably are also taking some calculated risks. In this section, talk about the unknowns for your organization. If you name them, you can address them.

For example, if you think there’s a need for a children’s literacy program, maybe you surveyed teachers or parents in your area to verify the need. But because you haven’t launched the program yet, one of your unknowns might be whether the kids will actually show up.

Management team and company

Who is going to be involved and what are their duties? What do these individuals bring to the table?

Include both the management team of the day-to-day aspects of your nonprofit as well as board members and mention those who may overlap between the two roles. Highlight their qualifications: titles, degrees, relevant past accomplishments, and designated responsibilities should be included in this section. It adds a personal touch to mention team members who are especially qualified because they’re close to the cause or have special first-hand experience with or knowledge of the population you’re serving.

There are probably some amazing, dedicated people with stellar qualifications on your team—this is the place to feature them (and don’t forget to include yourself!).

Financial plan

The financial plan is essential to any organization that’s seeking funding, but also incredibly useful internally to keep track of what you’ve done so far financially and where you’d like to see the organization go in the future.

The financial section of your business plan should include a long-term budget and cash flow statement with a three to five-year forecast. This will allow you to see that the organization has its basic financial needs covered. Any nonprofit has its standard level of funding required to stay operational, so it’s essential to make sure your organization will consistently maintain at least that much in the coffers.

From that point, it’s all about future planning: If you exceed your fundraising goals, what will be done with the surplus? What will you do if you don’t meet your fundraising goals? Are you accounting for appropriate amounts going to payroll and administrative costs over time? Thinking through a forecast of your financial plan over the next several years will help ensure that your organization is sustainable.

Money management skills are just as important in a nonprofit as they are in a for-profit business. Knowing the financial details of your organization is incredibly important in a world where the public is ranking the credibility of charities based on what percentage of donations makes it to the programs and services. As a nonprofit, people are interested in the details of how money is being dispersed within organizations, with this information often being posted online on sites like Charity Navigator, so the public can make informed decisions about donating.

Potential contributors will do their research—so make sure you do too. No matter who your donors are, they will want to know they can trust your organization with their money. A robust financial plan is a solid foundation for reference that your nonprofit is on the right track.

  • Business planning is ongoing

It’s important to remember that a business plan doesn’t have to be set in stone. It acts as a roadmap, something that you can come back to as a guide, then revise and edit to suit your purpose at a given time.

I recommend that you review your financial plan once a month to see if your organization is on track, and then revise your plan as necessary .

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Content Author: Angelique O'Rourke

Artistic + intellectual pursuits. Social justice. Actress. Model. Musician. Eugene // Portland.

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FREE 10+ Nonprofit Business Plan Examples in PDF | MS Word | Pages | Google Docs

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Business plans  are the foundation of nonprofit organizations. Without it, nonprofit organizations would not really prosper and serve their ultimate purpose since they will have a hard time obtaining support from external donors. Simply put, a business plan for non-profit organizations  describes the company, recognizes and addresses gaps, and creates a course of action for the organization over the next few years. The process of designing a business plan alone helps you to understand your organization better, which, in turn, will contribute to its further development. So how do you formulate a substantial business plan? Scroll down below to check out our examples.

10+ Nonprofit Business Plan Examples

1. general nonprofit business plan template.

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2. Contemporary Business Plan

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3. Formal Nonprofit Business Plan

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4. Infographic Business Plan

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5. Mary Robinson Foundation Business Plan for Climate Justice

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6. Modern Nonprofit Business Plan

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7. New Events and Opportunities Nonprofit Business Plan

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8. Nonprofit Business Plan for Harvest of Hope

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9. Nonprofit Business Plan for Orphanages

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10. Nonprofit Business Plan Sample with Guide

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11. Short Nonprofit Business Plan Example

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What Is a Non-Profit Business Plan?

Are you aware that 25% of small businesses begin operations without any financing whatsoever? It takes a leap of faith to get started in that manner, but many more businesses and organizations do have to come up with a plan for their own good. If you’re aware of what a company business plan  is and what it’s for, then it won’t take long for you to guess what the non-profit business plan is. This document serves as the culmination of your research, the epitome of your will, and the written word of your message. Even a non-profit organization business needs this not just for guidance, but to get the right loans, donors, and grants needed.

How to Create a Non-Profit Business Plan

If downloading a one-page non-profit business plan template isn’t in the cards, then you’ll have to create your own. Coming up with a non-profit blueprint does not have to be overly complicated. Whether it is a non-profit housing business plan or a non-profit ministry business plan, the steps below are sure to be of use.

Step 1: Specify Your Organization’s Goals

The key to any plan, especially something like a non-profit strategic plan , is to be clear with one’s goals. Take this opportunity to spell out what you intend to achieve through your organization.

Step 2: Articulate Your Mission Statement and Core Values

For the next step, explain what your non-profit mission statement is, along with the core values that you intend to follow. What you come up with does not have to be overly long or complex. Take for example the mission statement of UNICEF, which is only three hundred words long.

Step 3: Continue With the Outline

For the third step, this is the part where you push through with your written outline. What this comprises of will include parts of the plan that you have yet to discuss or divulge. This may involve sections like how you want to go about with your human resources , the budget that your organization will need, as well as any marketing efforts that you will have to put in. This is important because it can serve as your roadmap of sorts. There’s no need to go too much into detail here since many of the specifics will be explored later on.

Step 4: Talk About Your Services, Products, or Programs

This is the part where you describe in detail what your non-profit organization actually does. Talk about the specific services that you want to make available to others, the programs you want to start, and the products that you plan on offering. In this step, you may get into your  product marketing  for a bit, because it can tie into the next step.

Step 5: Work on Your Marketing, Operations, and Financial Plans

For the penultimate step, you must brush up on what your  marketing plan  is, along with your organization’s financial and operational plans . All will play a significant role in your non-profit going forward, so it pays to keep close attention to detail to each one. The specifics of these plans may change over time, as your organization evolves.

Step 6: Wrap Up With the Appendix

The last part is often reserved for the appendix where you can cite helpful information that may not otherwise have a suitable spot on the plan. Among the information you may put here includes your organizational flow chart , the list of your company’s board of directions, the balance sheets, and others.

What are examples of non-profit businesses?

Prime examples are churches, national charities, and foundations. Universities and hospitals also count, but only in select cases.

How much does it cost to start a non-profit?

Since a non-profit organization often operates as a business would, you need to consider where your capital comes from. Create a non-profit layout so you can map out how that capital will be spent and on what. There won’t be any set amount; instead, determine it according to your plans for the organization. If you are set on finding out specific costs, take note that you will still have to apply to the IRS for non-profit status. Once you do that, you’ll have to spend on forms like Form 1023, which costs $750. Those with projected revenue under $40,000 will see that fee reduced to a mere $400.

Is it possible to make money with a non-profit business?

Those who start non-profit businesses aren’t allowed or entitled to any profit from their organization’s net earnings. However, there are still other ways to make money, both for the individual and the company. For the latter, income can come from somebody’s fundraiser budget and corporate sponsorship.

Let it be said that plans are what makes amazing things happen, regardless if you get profit out of it or not. Like learning how to create a  non-profit proposal , coming with a non-profit business plan is one of the most important things you’ll ever do for your organization. Download a template or create your own; what matters is that you get your plans done right. So don’t waste another moment and browse through our collection of templates right now!

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Nonprofit Business Plan Template [Updated 2024]

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Nonprofit Business Plan Template

If you want to start a nonprofit business or expand your current nonprofit organization, you need a business plan.

The following non profit business plan template gives you the key elements to include in a winning nonprofit business plan.

You can download the nonprofit business plan template (including a full, customizable financial model) to your computer here.

I. Executive Summary

Organization overview.

[Organization Name], located at [insert location here] is a non-profit organization that provides assistance to at-risk youth in Westchester County, NY. For the past 10 years, [Organization Name] has helped over 10,000 teenagers learn valuable skills and become more education-focused in order to improve their ability to live fulfilling lives.

Services Offered

[Organization Name]offers group counseling services as well as one-on-one mentoring to youth. We also provide training, individualized coaching and support, and numerous group activities to supplement the one-to-one support.

Customer Focus

[Organization Name]primarily serves the at risk youth within a 5 mile radius of our Somers, NY. The demographics of these customers are as follows:

  • 27,827 residents
  • Average income of $34,700
  • 58.9% married
  • Unemployed: 23%
  • Below Poverty Line: 8.3%
  • Median age: 38 years

Management Team

[Organization Name]is led by [Director’s Name] who has been in the non-profit world for 20 years. [Director’s Name] has successfully led [Organization Name] for the past 5 years in serving over 10,000 at-risk youth.

[Director’s Name] is supported by a team which includes [individual 1] and [individual 2] that have experience running both for-profit and non-profit ventures. Specifically, our team has solid experience in organizing events, marketing to the local community and achieving key goals.

Success Factors

[Organization Name] is uniquely qualified to succeed due to the following reasons:

  • There is a massive need to serve at-risk youth in our community. Doing so will increase the quality of life and decrease crime rates among numerous other benefits.
  • There is no other organization supporting this critical need.
  • The management team has a track record of success achieving the goals of our organization and other organizations for which we have worked.
  • Members of our community fully support and believe in our mission.

Financial Highlights

[Organization Name] is currently seeking additional donations of $[X] in order to fulfill our mission. Specifically, these funds will be used as follows:

II. Organization Overview

You can download the Non Profit business plan template (including a full, customizable financial model) to your computer here.

Who is [Organization Name]?

[Organization Name], located at [insert location here] provides assistance to at-risk you in Westchester County, NY. Since inception, [Organization Name] has helped over 10,000 teenagers learn valuable skills and become more education-focused in order to improve their ability to live fulfilling lives .

[Organization Name]’s mission is to support 100% of at-risk youths in our community. We hope that through our training and support programs, that all youth in our community will have the opportunity to achieve success in their lives.

[Organization Name]’s History

[Organization Name] was founded by [Founder’s Name] because she felt nothing was being done to serve the at-risk youth in her community. [Founder’s Name] was unable to sit by and watch while her community “was being destroyed” by ignoring key problems.

[Organization Name] was founded in that year as a 501c3 non profit organization and has been growing ever since in terms of staff size and number of community members served

Since our founding, the Organization has achieved the following milestones:

  • Staffed the organization
  • Developed an outstanding Board of Directors and Board of Advisors
  • Effectively impacted and improved the lives of over 10,000 at risk youths and their families
  • Won several awards for outstanding community service

[Organization Name]’s Services

[Organization Name] has been dedicated to making a difference in the lives of at-risk youth since we began.

In order to achieve this, we offer many services including the following:

  • Recruiting adult volunteers to be matched one-to-one with youth
  • Training programs to teach job skills
  • Individualized coaching and mentoring
  • Individualized support sessions
  • Group activities to build teamwork skills and self-confidence

Our child mentoring services are perhaps our program with the most impact.

In order to offer these services, we recruit adults from the community and surrounding areas who have achieved personal and professional success in their lives.

We have a training program for these volunteers to teach them how to teach the youth the skills and lessons they have learned in a highly nurturing environment.

III. Industry Analysis

[Organization Name] operates in the U.S. youth mentorship market.The following industry size facts and statistics define the U.S. youth mentorship market.

The US Census showed that the United States has over 35 million young people between the ages of 10 and 18.

While all youth can benefit from youth mentoring, it is obvious that some young people, as a result of life circumstances, could benefit more than others from quality mentorship.

There are a number of factors that put youth particularly at risk of not becoming successful adults. Those factors include:

  • performing poorly in school and dropping out
  • engaging in substance abuse
  • having sex at an early age
  • engaging in delinquent behavior

Youth are categorized by risk status:

  • Very high risk (10 percent of young people) – young people with multiple problem behaviors who commit serious offenses, drop out of school; use heavy drugs and have sex without contraception, etc.
  • High risk (15 percent) – youth who participate in two or three problem behaviors but at a slightly lower frequency and with less deleterious consequences;
  • Moderate risk (25 percent) – youth who tend to experiment in committing minor delinquent offenses, using substances occasionally but not hard drugs, have sexual intercourse with contraception, etc.; and
  • Low risk (50 percent) – young people who do not commit any serious delinquent acts, do not abuse substances and are not yet sexually active.

Based on recent US population estimate, the number of high and moderate risk youth exceeds 15 million.

Within our surrounding areas, based on similar statistical reasoning, we believe there are 115,000 at-risk youths currently and the number is growing each year.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the residents and businesses operating in [company location] holding special events and meetings.

The area we serve is affluent and has the disposable income/profits required to demand off-premises catering services.

The precise demographics of the town in which our business is based are as follows:

Customer Segmentation

We primarily target the following three“customer” segments:

  • Very high risk youths.
  • As mentioned previously, these youth generally have committed serious offenses or dropped out of school.
  • For these youth, we offer intensive one-on-one counseling, mentorship and training.
  • As mentioned above, these youth participate some problem behaviors but at a lower frequency.
  • These youth are also offered intensive one-on-one counseling, mentorship and training
  • These youth tend to experiment in committing minor delinquent offenses
  • [Organization name] offers these youth training programs and mentoring to improve their life skills and train them to achieve success.

V.Competitive Analysis

Direct & indirect competitors.

The following organizations provide related services either nationwide or locally to our customers:

Boys & Girls Club of America

Boys & Girls Clubs of America (or BGCA) is a national organization whose mission is to “enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens.”

Boys & Girls Clubs of America has a lineup of tested and proven nationally recognized programs that address today’s most pressing youth issues, teaching young people the skills they need to succeed in life.

National programs are available in the areas of education, the environment, health, the arts, careers, alcohol/drug and pregnancy prevention, gang prevention, leadership development and athletics.

Boys & Girls Clubs of America has more than 4,000 autonomous local Clubs which are affiliates of the national organization. Clubs serve some 4.8 million young people – generally between the ages of 6 and 18 – through membership and community outreach, and are located in all 50 states, Puerto Rico, the Virgin Islands and on U.S. military bases in America and around the world. Professional Club staff total some 49,000 worldwide.

The 2,686 US-based YMCAs make the organization one of the largest not-for-profit community service organizations in the United States.

Today’s YMCAs serve thousands of U.S. communities, uniting 21 million children and adults of all ages, races, faiths, backgrounds, abilities and income levels. YMCAs are committed to helping:

  • Children and youth deepen positive values, their commitment to service and their motivation to learn
  • Families build stronger bonds, spend time together and become more engaged with their communities
  • Individuals strengthen their spiritual, mental and physical well-being

At every stage of life, YMCAs strive to help children, families and individuals reach their full potential.

YMCAs are the nation’s largest provider of child care, with nearly 10,000 child care sites across the country that provide high-quality, affordable care to more than 500,000 children.

Competitive Advantage/Differentiation

Boys & Girls Club of America and YMCA are excellent organizations. However neither organization provides the level of youth mentoring depth that is provided by [Organization Name]. Specifically, [Organization Name] offer the following advantages to our community:

  • Location: [Organization Name]’s location is near the center of town, giving members of our community easy access. The nearest YMCA and/or Boys & Girls Club is 15 miles away. This makes them highly inconvenient for the at-risk youth who have no transportation.
  • One-on-one mentorship: Neither the YMCA nor Boys & Girls Club offers one-on-one mentorship to at risk youth. While both programs provide meaningful interaction, at-risk youth need one-on-one help from volunteers who are trained and focused. [Organization name] provides this critical benefit.
  • Recruitment: [Organization name] has recruited hundreds of adult volunteers in our surrounding community areas to help our youth. These volunteers have been recruited, checked and trained and only work for our organization.

VI.Marketing Plan

The Marketing Plan describes the type of brand [Organization Name] seeks to create and the Organization’s planned promotions and pricing strategies.

The [Organization Name] Brand

The [Organization Name] brand will focus on the Organization’s unique value proposition:

  • Providing assistance to at-risk youth.
  • Offering one-on-one mentorship and training programs.
  • Providing a safe haven for youth

Promotions Strategy

[Organization Name]promotes itself to the community in order to reach at-risk youth and potential donors. The Organization’s promotions strategy to reach these individuals includes:

Direct Mail

[Organization Name] blanket neighborhoods with direct mail pieces. These pieces will provide general information on [Organization Name], and discusses program offerings and donation and volunteer opportunities.

Public Relations

We frequently contact local and area newspapers and television stations to tell them about the unique value proposition of [Organization Name].

Advertising

[Organization Name] does low-cost advertise in local newspapers and sponsors community events in order to gain awareness.

Ongoing Customer Communications

[Organization Name]maintains a website and publishes a monthly email newsletter to tell constituents about new events, accomplishments and more.

VII.Operations Plan

Functional roles.

In order to execute on [Organization Name]’s business model, the Organization needs to perform many functions including the following:

Executive Functions

  • General management of the organization
  • Meeting with key constituents including local government officials
  • Hiring and training staff
  • Maintaining the vision of the organization

Administrative Functions

  • General & Administrative functions such as bookkeeping, etc.
  • Tactical functions such as legal, marketing

Service Functions

  • Recruiting and training volunteers
  • Scheduling activities for youth

Special Functions

  • Putting on our annual fundraising events

[Organization Name] expects to achieve the following milestones in the following [] months:

VIII. Management Team

Management team members.

[Founder’s Name]currently serves as Executive Director for [Organization Name].

Prior to joining [Organization Name], [Founder’s Name] managed GE’s East Coast philanthropic and volunteer initiatives for more than ten years. She has served in the field as an educator, program manager, grant maker, and advisor for nonprofits and corporate philanthropy programs for the past 20 years.

[Founder’s Name] has directed partnerships with a diverse group of education based community organizations including The National Literacy Program, and the At-Risk Technology Grant Initiative.

[Founder’s Name] has also been involved in the National Philanthropy Day Steering Committee, and the Orange County Community Relations Consortium.

[Founder’s Name] graduated from the University of ABC where she majored in Communications.

Hiring Plan

In addition to our current team, upon successfully getting more donations, we plan to hire the following personnel:

  • Public relations director
  • Volunteer coordinator
  • Finance director

IX. Financial Plan

Revenue and cost drivers.

[Organization Name]’s “revenues” come from donations and the solicitation of donations from both individuals and corporations.

Capital Requirements and Use of Funds

[Organization Name] is currently seeking donations totally $300,000 in order to hire new staff and expand its program offerings.

Specifically, these funds will be used as follows:

  • Salaries: $X,000
  • Administrative Expenses: $X,000 to pay for lease costs and ongoing operational expenses

Key Assumptions & Forecasts

Below please find the key assumptions that went into the financial forecast and a summary of the financial projections over the next five years.

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

Nonprofit Business Plan FAQs

What is a nonprofit business plan, do i need a nonprofit business plan, how often should i update my nonprofit business plan, what should be in a nonprofit business plan, how many pages should a nonprofit business plan be.

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non profit business plan template

Sample NonProfit Organization Business Plan

Nonprofit business plan pdf sample.

If you are thinking of starting a nonprofit organization, you should know that even if it is not an establishment aimed at making a profit, it is still a business because almost the same rules are applied to both for-profit and not-for-profit organizations.

The writing of a business plan is necessary to guide the growth of the organization, it also shows angel investors that you know what you are doing and you can use it to show the IRS that you are legitimately exempted from tax.

So, the development of a business plan for your startup nonprofit is important to your business, you can use this non-profit business plan sample one as a prototype for preparing your own.

This article focuses on writing a nonprofit business plan , providing the essential details every such business plan should possess.

CHARITY BUSINESS PLAN

Also, nonprofits are classified under charity organizations; hence, the IRS exempts this type of business from being taxed.

Here is a sample business plan for starting a nonprofit business and free feasibility study you can use .

Table of Contents

Executive Summary

Our Mission

Services Rendered

Marketing Plan

Financial Projection

Reach Out! is a nonprofit organization established to cater to the needs of the displaced and homeless in America.

As the name suggests, this organization, located at Florida will provide critical assistance, especially where there are humanitarian disasters caused by natural disasters such as a hurricane, earthquakes, flooding, and several other natural disasters. Apart from these, we will also provide humanitarian services to the homeless and hungry through the organization of outreaches to neighborhoods with high cases of prostitution and violence (especially gun-related).

Founded by 3 friends driven by the passion for service to humanity, we have been able to raise over $120,000 as a startup funding. Although this is significant, our operations going forward will largely depend on donations from individuals and groups. Monies realized will be fully channeled into all the services we will be providing.

Our services are not only limited to these as we will also be providing counseling services to victims of domestic violence and rape. Reach Out! has put in place several marketing measures aimed at spreading the word about our services, in addition to soliciting funding from donor groups and individuals. However, our marketing will not be limited to this alone as we will be soliciting the assistance of volunteers to help us achieve our targets.

Our Vision at Reach Out! is to provide critical services essential to the progress of humanity. Our nonprofit aims at contributing significantly to alleviating the most prevalent societal problems, leading to a safer and better America.

We have a mission of reaching the unreached. To achieve this objective, total commitment to the ideals of a better and prosperous human race is necessary. This is what drives our nonprofit. We have plans of spreading our services across the United States and Canada within the shortest possible time (5 years from the commencement of operations).

As mentioned in the section above, our services are diverse and include all forms of humanitarian efforts aimed at alleviating the suffering experienced by disaster victims and the needy. Some of these include victims of hurricanes, tornadoes, earthquakes, and the homeless. Others include victims of rape, domestic violence, and drug addicts. Our nonprofit services are targeted at significantly alleviating these negative and harmful effects. These services are a capital incentive, which makes this nonprofit to be reliant on the assistance of donor groups and individuals.

We have plans for further expanding our services to cover the entire United States and Canada within the first 5 years from the date of commencing our operations. However, at present, our services will be available in Florida .

Our marketing plan covers a wide range of areas. The marketing plan is targeted at spreading the word about our services. There are several other similar nonprofit organizations. However, we do not see them as competitors, but as collaborators. Hence, our nonprofit activities will be tailored to take advantage of the leverage offered by these nonprofits. As a measure to enhance our presence nationally and internationally, we have a website that will showcase all our services and information about us.

To make our services much more effective, micro stations will be spread across our target areas. These are patterned to act as first responders in the event of a natural disaster. Also, we will collaborate with national agencies to function effectively whenever there are humanitarian challenges. Electronic and print media channels will be used to spread the word about our services. This is in addition to the use of social media space.

Although we will kick-start our non-profit operations with the sum of $120,000, we will invest a reasonable part of this into marketing. Through this, we intend to raise significant funding for our nonprofit. Using the current trends and available information on the cash flow of non-profits , we have come up with an impressive 3-year financial projection. This is summarized in the chart below;

  • First Year $120,000
  • Second-year $300,000
  • Third Year $500,000

This nonprofit business plan seeks to address the most recurring problems faced by humanity, which are the problems of safety, shelter, and food. Solving these problems alone significantly improves the quality of life and engenders progress in society. Reach Out! seeks to pursue these objectives to find lasting solutions to the problems faced by man.

NONPROFIT BUSINESS PLAN FOR A YOUTH ORGANIZATION – EXAMPLE

NAME OF BUSINESS: THERESA YOUTH FOUNDATION TABLE OF CONTENT

  • Executive summary
  • Mission statement
  • Vision statement
  • Aims and objectives
  • Organization and personnel plan
  • Startup cost
  • Marketing analysis and strategy
  • Sources of income

EXECUTIVE SUMMARY

Theresa Youth Foundation is a nonprofit agency that is aimed at providing mentorship to young people, this agency will partner with high schools, colleges in the district. We are focused on helping young people live better lives and results would reflect in their friendships, interpersonal skills, and general etiquette.

Because of poor mentoring and constant failures in the classroom, our youths have lost hope in the successes that await them in the future if only they can patch their lives together.

Theresa Youth Foundation will operate by pairing a youth to a mentor for ten months.

Mentors will receive constant training to serve these young people better and also participate in weekly meetings to discuss their progress.

As time goes on, Theresa Youth Foundation will come up with a comfortable learning platform that will be a very important resource to the young members of the population, those who aim to be mentors and the community as a whole.

MISSION STATEMENT

Our mission at Theresa Youth Foundation is to empower young people in the possibility of a great future and support them in achieving great feats.

VISION STATEMENT

We at Theresa Youth Foundation believe the world can be a better place through the refining of the young.

AIMS AND OBJECTIVES

Theresa Youth Foundation is focused on creating mentorship for the at-risk youths, we will pair a supportive adult volunteer to one referred youth. We will set up four distinct programs at Theresa Youth Foundation;

  • Higher Ground

This activity will engage young people who are already in the juvenile court system.

  • Trailblazer

At-risk young students participate in the program of support with their various volunteer mentors.

  • Lunch Friends

This is not only for children in elementary schools but also for colleges as well.

This is for young people who have been suspended from school.

ORGANIZATION AND PERSONNEL PLAN

Theresa Youth Foundation will have a management group that consists of the board of directors and the agency’s executive director.

Theresa Youth Foundation will have the following staff;

  • The grant coordinator who is in charge of fundraisers and general finances of the agency.
  • The Mentor training coordinator, who is in charge of recruiting volunteers for mentorship and also sees to their training.
  • The youth referral coordinator, who studies each volunteer and does proper matching with youths for mentorship.
  • Office manager, who controls the general affairs of the office and documentation.

START-UP COST

Theresa Youth Foundation has the following expenses for a startup;

Rent              $1,000 Brochures     $8,000 Consultancy      $10,000 Legal affairs      $1,000 Insurance           $500 Transportation   $7,000 Total startup expenses cost $27,500.

  • We identify troubled young people
  • Offer elementary schools children the guide they need to fall back into school activities
  • We serve as development models to those in high school
  • We offer group activities to college students as we believe proper social life will help them become better.

MARKETING ANALYSIS AND STRATEGY

Our program is aimed at young members of society and we are aware of the ever-growing number of them that are failing in school or not getting the proper mentorship from parents.

  • Youths who have stressors
  • Families with many children
  • Caring adults who will volunteer to be mentors
  • Religious organizations

SOURCES OF INCOME

Theresa Youth Foundation will generate revenue from federal and state contracts, grants from private firms, and business sponsorship.

Money is also generated for Theresa Youth Foundation from the general public cash donation, legacy gift, corporate giving, food, and appreciated stock.

This Non-Profit Organization is founded by Theresa Stones and her husband Michael Stones, both have been in the news for so many humanitarian activities. Theresa Stones is a woman who not only loves children but is also keen on seeing the end of juvenile deliquescence.

In the future, we hope to expand our agency to other cities and even go beyond the shores of the United States of America.

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14+ nonprofit business plan templates.

Most of the people tend to misinterpret the non-profit business. After all, these are business and therefore, have to be financially sound. And, here lies the main cause for having a NonProfit Business Plan . But this could be a difficult task due to the involvement of public money in sample non-profits , and there are many factors to consider. These plan templates cover all relevant factors for structuring a plan and can guide you in making your own plan in no time.

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Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

Simple Business Plan Template

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

Download Simple Business Plan Template - PDF

Lean Business Plan Template PDF

Lean Business Plan Template

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

Download Lean Business Plan Template - PDF

Simple 30-60-90 Day Business Plan Template PDF

Simple 30-60-90 Day Business Plan Template

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

Download Simple 30-60-90 Day Business Plan Template

PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

npo business plan sample pdf

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

Download One-Page Business Plan Template

If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

One Page Lean Business Plan Template

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

Download One-Page Lean Business Plan Template - PDF

One-Page 30-60-90 Day Business Plan Template

One Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

Simple Small Business Plan Template

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

Simple Fill In The Blank Business Plan Template

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

Download Fill-In-the-Blank Small Business Plan Template - PDF

One-Page Small Business Plan Template PDF

One Page Business Plan For Small Business Template

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Fill-in-the-Blank Nonprofit Business Plan Template

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

Download Nonprofit Business Plan Template - PDF

One-Page Business Plan for Nonprofit Organization PDF 

One Page Business Plan for Nonprofit Organizations Template

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

Download One-Page Business Plan for Nonprofit Organization Template - PDF

Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

Fill-in-the-Blank Lean  Business Plan Template

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

Basic Business Plan Sample

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Simple Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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FREE 16+ Nonprofit Business Plan Samples in PDF | MS Word | Google Docs | Pages

 nonprofit business plan samples pdf word

Ask anybody you know, and more likely than not, they’ll associate companies and organizations with profit. It’s an easy connection to make, but we also know that nonprofit groups exist. For nonprofit workers, the need for business plan examples cannot be overstated. In this article, we’ll be discussing the topic of the nonprofit business plan while giving you professional examples of what an effective nonprofit business plan should be.

Nonprofit Business Plan Samples

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nonprofit business plan

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Size: A4, US

nonprofit marketing plan template

Size: A4 & US

sample fundraising plan template

Size: 212 KB

Creating a business plan for a nonprofit organization or any organization is a challenging task. That is because of the many factors that one must consider in its development. So before you start with writing your business plan, you first need to know about the basic and essential things there is to learn about a business plan. This nonprofit business plan development sample is the perfect tool to use to help you get started. You should check it out now!

the do good business plan template

Size: 168 KB

The do-good business plan template is customization and a print-ready template that will help you create a reliable business plan for nonprofit organizations, charities, and volunteer organizations. It has a catchy and unique name to it and uses an elegant layout design. You can learn a lot by using this template and also be guided on how you should write the contents of the entire document. This  sample plan template is sure worth your time.

printable nonprofit business plan sample

Size: 473 KB

How do you take advantage of business plan samples ? There are a lot of ways on how you can take advantage of business plan samples, and the most obvious way is by using them as reference or guide materials. There is no doubt that a lot can be learned from various samples, especially if they are those that are relevant to what you are looking for. This printable nonprofit business plan sample is just one of the many samples that you will find helpful.

nonprofit social services business plan template

Size: 254 KB

sample business plan for nonprofits charities and volunteer organizations

Size: 27 KB

nonprofit organization business plan sample

Size: 220 KB

foundation business plan sample

Size: 120 KB

blank business plan template

Size: 219 KB

nonprofit arts district business plan sample

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The document you are about to learn more about can be referred to in different ways. You may call it a nonprofit organization business plan, for one. Then there’s the nonprofit strategic plan . Regardless of what specific term you have for it, the purpose remains the same. This is used to help map out the direction in which the organization intends to travel on for the next few years. The details contained within—such as the nonprofit budget —may be short, middle, or long-term. With this at any nonprofit’s disposal, donations and investors are much easier to come by, and there will be far less worry in regards to its immediate future.

It’s easy to download items like a nonprofit strategic plan template or a one-page nonprofit business plan template. Perhaps that’s why some people prefer to make their business plan from scratch—it’s just more challenging, which is fun for those people. If you’re one of them, here’s your chance to write your plans. These tips will help you reach the level of success that you’ve always wanted.

Just like with a retail marketing plan , for example, you need to know who your stakeholders are. Although you can just write without any worry about who is eventually going to need it, an audience-focused document will lead to far greater success. Determine your audience, and we guarantee your business plan will be much more effective.

Business is rarely without necessary research data collection . It’s not a good idea to base everything off assumptions, even if what you’re trying to accomplish is relatively low-risk. Do extensive research on your marketing, your finances, and other vital areas of consideration.

No business plan succeeds by being vague, especially when it comes to product development and services. This is the same, even for nonprofit groups. Be as clear and specific as you possibly can. Take note that you can still be concise with your work, provided that what you’ve written is easy to understand and can educate the readers about your cause.

Having an executive summary can help clue readers in from the get-go about what you’ve got in store. After all, this is where you can dictate your organization’s mission, vision, and values. Don’t be tempted to think that this isn’t necessary; write it last, but place it first on your business plan for the readers’ benefit.

That’s not necessary as long as you adhere to the common elements like consistency in overall formatting paper , the use of 1-inch margins, and checking for errors.

Many businesses—both profit and nonprofit—start at their founders’ homes. Doing so is practical for several reasons, such as not having to spend on a rental property .

Judging by the average salary history of nonprofit CEOs, it stands that these individuals make up to $120,000 in a year.

It’s pretty exciting to learn about the nonprofit side of organizations, isn’t it? By now, it’s clear that there’s more to a business plan for the nonprofit organizations than initially thought. You can now confidently say that your knowledge of how to write a nonprofit business plan and its many nuances are greater than it was before. So do us all a favor and put what you’ve learned here to good use today!

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NonProfit Business Plan Sample

Fill the form to download business plan templates.

A nonprofit business plan is a crucial document for nonprofit organizations seeking to achieve their goals and make a difference in their community. According to the National Center for Charitable Statistics, there are over 1.5 million nonprofit organizations in the United States alone, highlighting the importance of a well-crafted nonprofit business plan sample.

Some of the sections to include in a nonprofit business plan of any organization are a mission statement, a description of its programs, a market analysis, a fundraising plan, and a financial plan. To help you deal with the hurdles you face in business planning, we have created a sample business plan for a non-profit organization.

A solid nonprofit business plan can attract donors, volunteers, supporters, and secure funding from various sources, such as grant-making organizations. If you’re writing your own business plan, sample business plans can be a helpful resource. Our nonprofit sample business plan pdf can provide you guidance on what to include in your own nonprofit business plan.

Fill the Form to Download Cannabis Business Plan Example

If you require assistance with drafting a non-profit business plan, we have a comprehensive guide  on how to write a busines plan available to aid you in the process. Here is a nonprofit business plan sample of Holistic Wellness and Lifestyle. Let’s take a closer look at this sample.

Table of Contents

1. business plan title page.

Cover page depicts the introduction of acopany and should be clear and straight-forward. A business plan title page should include the name of the company, the founder, the address, phone number, email, and website.

nonprofit business plan

What makes a great cover page for a business plan?

Visit our page on business plan cover page examples to download our free business plan cover page templates and create a beautiful cover page yourself.

2. Executive Summary

The executive summary highlights the organization’s commitment to promoting spiritual and physical wellness, financial balance, and total higher consciousness.

Led by founder Sara Johns, the non-profit offers personalized health coaching, workshops, and retreats to empower modern professionals to live healthier lives. With projected revenues of $31.2 billion and $24 billion in 2026 for Mental Health & Substance Abuse Clinics and Alternative Healthcare respectively, the organization targets clients experiencing stress, depression, chronic diseases, and mental imbalances.

By providing superior resources and solutions, Holistic Wellness and Lifestyle aims to become a leading player in the wellness industry.

To understand more about this section, we have a extensive executive plan sample for you, that you will definately want to cover to avoid ambiguous decisions in terms of your business plan.

Useful Resource:   How to write an executive summary for a business plan

Executive Summary

3. Market Overview

How a proper market analysis should be done? let’s have a look at market analysis of Holistic wellness and lifestyle. As per stats and our instinct, Alternative Healthcare Providers industry is growing due to rising consumer interest, increasing disposable income, and a health-conscious population. Market reasearch shows that the industry is expected to grow at a rate of 3.5% to $21.3 billion by 2021, driven by the acceptance of complementary and alternative medicine therapies. After a decline in 2020 due to the COVID-19 pandemic, the industry is expected to recover with a 9.7% rise in revenue in 2021

The aging population and increasing disability incidence will continue to drive demand for industry services, resulting in a projected revenue growth rate of 2.4% to $24.0 billion by 2026. The industry landscape is also expected to expand, with the number of enterprises projected to increase at an annualized rate of 3.1% to 292,731 companies over the next five years.

service segmentation

4. Competitive Analysis

Holistic Wellness and Lifestyle can benefit from conducting a competitive analysis to identify strengths, weaknesses, opportunities, and threats in the market and develop strategies to gain a competitive advantage. Here are some competitors.

non profit business plan second competitor

5. Swot Analysis

The SWOT analysis reveals its strengths, weaknesses, opportunities, and threats within the industry of alternative addiction treatment. Through its customer-centric approach, flexible product offerings, and partnerships with healthcare providers, Holistic Wellness and Lifestyle has the potential to become a market leader, though it faces challenges such as competition, regulatory compliance, and limited financial resources.

SWOT analysis for nonprofit business

6. Marketing Plan

Holistic Wellness and Lifestyle aims to become a market leader in the alternative addiction treatment industry by offering flexible products, robust customer service, and a positive reputation, while building symbiotic relationships with other healthcare providers, and that what a successful marketing plan in a business should be like.

To market effectively, Holistic Wellness and Lifestyle can use networking tactics such as attending industry events and registering with relevant associations, direct and print methods such as providing clear signage and offering marketing collateral, and social media and internet strategies including maintaining a presence on major social networks and optimizing their website for SEO.

branding and marketing

7. Funding Request

The Holistic Wellness and Lifestyle organization plans to use online business fundraising strategies to obtain cash, donations in kind, and volunteer work without any market-based material return.

  • The Organization will use click-and-donate websites and fundraising portals for online donations and resources.
  • Building relationships on the internet consists of four stages: information gathering, decision making, donation, and post-donation relationship building.
  • Critical areas of impact include donor acquisition, donor retention, speed of response, administrative efficiency, and income periodicity.
  • The Organization’s donations will be exempt from taxes, and donors can claim tax deductions by keeping donation receipts.

allocated funds

8. Management Summary

The section of management team includes the key members, including their backgrounds and experience is presented in the management summary. It should also highlight any unique leaderships skills or qualifications  for the new managers that make them well-suited in leading the business.

Our management team is experienced and growth-focused analyst adept at improving workflows and maximizing resources to enhance operational performance and contribute towards strategic objectives. Proven track record of identifying opportunities and implementing efficient operational structures and process improvements to boost productivity and achieve organizational goals.

Management

9. Financial Highlights

The financial highlights of Holistic Wellness and Lifestyle include a projected business financials performance with standardized measurement indicators for profitability, leverage, asset turnover, and liquidity. We believe that financial plan must include the numbers are attainable and affordable but acknowledges that actual results may vary. Have a look!

financial indicators

Download NonProfit Business Plan Sample PDF

We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

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COMMENTS

  1. Nonprofit Business Plan Templates

    This template has all the core components of a nonprofit business plan. It includes room to detail the organization's background, management team key personnel, current and future youth program offerings, promotional activities, operations plan, financial statements, and much more. Download Nonprofit Business Plan Template for Youth Program.

  2. PDF NONPROFIT BUSINESS PLAN

    BUSINESS PLAN TEMPLATE DISCLAIMER Any articles, templates, or information provided by Smartsheet on the website are for reference only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accura cy, reliability,

  3. 3 Sample Nonprofit Business Plans For Inspiration

    Download our Ultimate Nonprofit Business Plan Template here. Below are sample plans to help guide you in writing a nonprofit business plan. Example #1 - Kids Are Our First Priority (KAOFP) - a Nonprofit Youth Organization based in Chicago, IL. Example #2 - Church of the Sacred Heart - a Nonprofit Church based in St. Louis, MO.

  4. Business Planning for Nonprofits

    The business planning process takes into account the nonprofit's mission and vision, the role of the board, and external environmental factors, such as the climate for fundraising. Ideally, the business planning process also critically examines basic assumptions about the nonprofit's operating environment. What if the sources of income that ...

  5. The Ultimate Guide to Writing a Nonprofit Business Plan

    Step 3: Outline. Create an outline of your nonprofit business plan. Write out everything you want your plan to include (e.g. sections such as marketing, fundraising, human resources, and budgets). An outline helps you focus your attention. It gives you a roadmap from the start, through the middle, and to the end.

  6. Free Non-Profit Business Plan Template

    A non-profit business plan is a written roadmap for a non-profit organization. It serves to communicate the core purpose, funding needs, and action plan of the organization. Non-profit business plans typically describe in detail the organization's mission and values, administrative structure, staffing, industry analysis, revenue and donations ...

  7. PDF Non-Profit Business Plan Template

    The value of these hours is approximately $195.0 billion.1. The Board of Director's is comprised of individuals whose backgrounds consist of ___ (years' experience in the non-profit industry.) (Example: John Smith, Executive of the Board: John has 15 year of experience as a non-profit organization as a director.

  8. FREE 23+ Non Profit Business Plan Templates in PDF

    Download Now. This is a sample nonprofit business plan template in word which the process of planning for a nonprofit organization's business is discussed deeply. Illustrations can be of great help to make you understand concepts better. Hence, this template consists of such illustrations.

  9. Nonprofit Business Plan Template & Guide [Updated 2024]

    Growthink's nonprofit business plan template below is the result of 20+ years of research into the types of business plans that help nonprofit organizations (NPOs) to attract funding and achieve their goals. Follow the links to each section of our nonprofit business plan template: 1. Executive Summary.

  10. How to Write a Nonprofit Business Plan

    Executive summary. The executive summary of a nonprofit business plan is typically the first section of the plan to be read, but the last to be written. That's because this section is a general overview of everything else in the business plan - the overall snapshot of what your vision is for the organization. Write it as though you might ...

  11. Sample Nonprofit Business Plans

    Sample business plans from nonprofit organizations with which The Bridgespan Group has worked. For nonprofit organizations, the business-planning process offers a rare opportunity to step back and look at the organization as a whole. It is a time to connect the dots between mission and programs, to specify the resources that will be required to ...

  12. PDF CONFIDENTIAL SAMPLE NONPROFIT BUSINESS PLAN OUTLINE TEMPLATE

    CONFIDENTIAL Page 14 DISCLAIMER Any articles, templates, or information provided by Smartsheet on the website are for reference only. While we strive to keep the information up to date and correct, we make no representations

  13. Nonprofit Business Plan

    Coming up with a non-profit blueprint does not have to be overly complicated. Whether it is a non-profit housing business plan or a non-profit ministry business plan, the steps below are sure to be of use. Step 1: Specify Your Organization's Goals. The key to any plan, especially something like a non-profit strategic plan, is to be clear with ...

  14. Nonprofit Business Plan Template & Example [Updated 2024]

    The demographics of these customers are as follows: 27,827 residents. Average income of $34,700. 58.9% married. Unemployed: 23%. Below Poverty Line: 8.3%. Median age: 38 years. Management Team. [Organization Name]is led by [Director's Name] who has been in the non-profit world for 20 years.

  15. PDF Free Version of Growthinks Non Profit Business Plan Template

    The real version of Growthink's Ultimate Non-Profit Business Plan Template is much more than a fill-in-the-blanks template. That template professionally guides you step-by-step so you can quickly, easily and expertly complete your business plan. Perhaps most importantly, it includes complete financial projections.

  16. Sample NonProfit Organization Business Plan

    Through this, we intend to raise significant funding for our nonprofit. Using the current trends and available information on the cash flow of non-profits, we have come up with an impressive 3-year financial projection. This is summarized in the chart below; First Year $120,000. Second-year $300,000.

  17. PDF Nonprofit Business Plan

    stakeholders; and (6) establish an endowment action plan to provide sustained monies for the core Ann Arbor/UM staff indefinitely, which will ensure programming at the central UM campus, UM Flint and UM Dearborn campuses. In addition, we need a serious ten-year minimum research plan to track our program components, evaluate training effectiveness,

  18. Non Profit Business Plan

    This non-profit business plan in PDF format may be used by any non-profit organization. It covers the factors to be considered for creating a successful plan. ... Word | Pages | PDF: Daily Lesson Plan Template - 16+ Sample, Example, Format Download! FREE 23+ Non Profit Business Plan Templates in PDF | Google Docs | MS Word | Pages:

  19. Free PDF Business Plan Templates

    Simple 30-60-90 Day Business Plan Template PDF. This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives.

  20. FREE 16+ Nonprofit Business Plan Samples in PDF

    Annual Fundraising Plan Template. 6. Charity Fundraising Plan Template. 7. Non Profit Fundraising Plan Template. 8. Nonprofit Business Plan Development Sample. Creating a business plan for a nonprofit organization or any organization is a challenging task. That is because of the many factors that one must consider in its development.

  21. Free NonProfit Business Plan Sample in PDF 2024

    A solid nonprofit business plan can attract donors, volunteers, supporters, and secure funding from various sources, such as grant-making organizations. If you're writing your own business plan, sample business plans can be a helpful resource. Our nonprofit sample business plan pdf can provide you guidance on what to include in your own nonprofit business plan.

  22. PDF Ogle Foundation NPC Business Plan & Profile

    The Organisations service progress will be measured by this service plan and management. Although Ogle Foundation NPC only registered in 2016, Patty Ogle had been involved with various NPO's for the past 15 years. Mission Statement "Jo i n t h e f i g h t - G e t i n t o u c h "

  23. PDF NPO BUSINESS PLAN APPLICATION 2023/24 to 2025/26

    Business Plan 2023/24 - 2025/26 3 SUPPORTING DOCUMENTATION PAGE NUMBER ORGANISATION TO VERIFY (YES/NO) OFFICIAL USE Business plan, including o Outcome of Screening against Part B of the Child Protection Register (if applicable) o Proof of registration of practitioners with professional body, e.g. SACSSP