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Best 50 Profitable Art & Craft Business Ideas

Do you want to start a business in the handicraft industry? Find here 50 profitable small art and craft business ideas that you can start with low investment. Additionally, most businesses allow you to start and run from home.

If you are a creative person and have a crafty mind, you can consider starting a craft business of your own. Basically, this type of business demands very small capital investment. Also, this type of business is a great opportunity for women, housewives, stay-at-home parents, and students.

Generally, making crafts requires particular skills and knowledge of skilled works. Actually, it is a type of work where useful and decorative devices are made completely by hand or by using only simple tools. This type of business doesn’t demand any sort of machinery.

List of 50 Art & Craft Business Ideas

#1. arts and crafts instruction.

This type of business is only for extremely skilled and experienced personnel. Actually, there are several men and women who want to attend classes in arts and crafts instruction. Sometimes educational institutions also arrange this type of class. You can start the business from home or from a commercial location.

#2. Bamboo & Cane Handicrafts

These eco-friendly products are light in weight and have their own style and elegance. These products have a high life with minimum maintenance. You can use bamboo strips and various types of canes to produce different utility and decorative items. The list may include mats, lampshades, trays, baskets, flower vases, wall hangings, ornaments, etc.

#3. Basket Weaving

There are several eco-friendly items that you can use for producing beautiful baskets. Generally, people buy baskets as utility items. Additionally, baskets are a very useful item for making gift baskets on different occasions. The business is easy to start. And you can start the business from home.

#4. Bone & Horn Crafts

Bone and horn craft items ensure good revenue. You can use cow horns, buffalo horns, stag antlers, and tusks in horn crafts. You will need to carve the desired object out from the solid part of a horn after soaking it in water. Similar to horn crafts, making bone crafts also involves a series of elaborate procedures.

If you love gardening, you can consider starting a bonsai business from home. Actually, bonsai is a Japanese art form. Basically, bonsai is an ornamental or show plant. However, creating beautiful bonsai demands specific skills and expertise. You can sell bonsai both from offline and online marketplaces.

#6. Bookbinding and Repairs

You can provide this particular service both from the home and from the retail store. However, you can start a home-based operation with a small investment. Bookbinding equipment is very inexpensive to purchase and there are even construction plans available that will enable you to build your own bookbinding equipment.

#7. Brassware

Brassware is often known as brass handicrafts. Actually, you can produce beautiful and decorative utility and home decor items from brass. However, you must have specific skills and knowledge for starting this business. Additionally, you will need to procure the raw materials and necessary equipment or hand tools.

#8. Cactus Arrangements

Actually, cactus comes under the segment of succulent plants. The cactus is a member of the plant family Cactaceae. Basically, growing and selling cactus arrangements are profitable businesses globally. Actually, any individual can start and operate this business by investing small capital investment. Even, if you already have a job and you are looking for a part-time opportunity, then also you can consider this business.

#9. Calligraphy

Actually, calligraphy is a visual art. And it is absolutely related to writing. Modern calligraphy ranges from functional inscriptions and designs to fine-art pieces where the letters may or may not be readable. Actually, people look for calligraphy services for different domestic and corporate functions to prepare the invitation or other instruments.

#10. Candle Making

A candle-making business from home is a very lucrative money-making option for any individual. Especially, it is a good money-making idea for housewives, moms, and even students. Definitely, you can earn some extra money or side income from this home-based business.

#11. Caricature

Actually, caricature is also known as a cartoon or funny art. Generally, business houses buy different types of caricature images. Additionally, caricature images are used on the invitation card, menu card, etc. To start this business, you don’t need to be a caricature artist. You can hire a caricature artist and market the images locally.

#12. Charcoal Portraits

If you are a professional artist, then you can consider starting this business from home. Generally, you have to create different portraits with chalk and charcoal. You can use fine lines, broad lines, and shades to create the perfect face for a person.

#13. Christmas Decorations

Christmas is the biggest festival globally. And needlessly, the festival itself ensures billion-dollar transactions in different trades and industries. Basically, people buy different types of decorative items to decorate their homes, offices, shops, etc. The list may include different lights, wreaths, pillows, Christmas trees, etc. So, you can consider providing Christmas decoration items to your customers.

#14. Craft Supply Store

This is one of the most profitable retail businesses in the art and craft industry. Craft persons often look for craft supply stores that sell a variety of items. Simply, where a craftsperson can find every item that he or she needs. The business demands moderate capital investment.

#15. Crocheting

Basically, crocheting is a special type of knitting. In crocheting, you will need to use different types of threads. You can produce different types of utility items and dresses like shrugs, scarves, caps, stoles, bags, etc. Basically, crocheting is the best way of earning money for women, moms, and housewives.

#16. Customized Mug

Customized mugs are the most popular gifts in the personalized gift industry. You can start the business in two ways. Either you can start a home-based operation or from a retail store. The business demands small capital investment and no technical skills.

#17. Customized Tshirt Making

This is also a great business you can explore from home. Basically, people buy customized t-shirts that give special messages. Globally, the customized t-shirt market is increasing very fast. You will need to procure a digital print machine and bare t-shirts for starting this business.

#18. Custom Mobile Cover Printing

The business is all about printing images on smartphone covers as per your client’s specifications. And you can operate the business entirely online from an eCommerce store. Additionally, you can operate the business from a retail location too. And in that case, the startup costs will be much higher.

#19. Dance School

Generally, dance studios provide different types of dance lessons to students. However, the very specific style depends on the local culture and demand. Additionally, it attracts all age groups of people who want professional dance lessons.

#20. Designer Bindi Making

Designer bindi is an essential beauty product for the women population. And there are various types of bindis available in the market. The women population has replaced traditional kumkum with the decorative designer bindi. Designer bindi-making business is profitable.

#21. Designer Blouse Making

A blouse is an essential readymade garment for women. Generally, this apparel was popular in the Asia Pacific region in ancient times. And women used to wear blouses as their daily wear. Nowadays, with the changing fashion style, designer blouse is increasingly popular globally. And women can drape a designer blouse with sarees, lehenga, and even with some western outfits.

#22. Designer Pillows

This is another great craft business you can start with a small capital investment. Actually, you can produce different types of designer pillows in several ways. You can use embroidery, applique, mirror work and beads work. Additionally, different types of gorgeous printed pillows are also very popular these days.

Dokra is a special type of craft business that produces decor items, utility items, and jewelry. This is brass art. And definitely, you must have specific skills and expertise for starting this business. Dokra art has huge popularity in the Asia Pacific region. However, these days it has a worldwide presence.

#24. Embroidery

Embroidery is ancient needle art. And it is one of the most popular needlework for designer garment making. Additionally, embroidery is very popular in any type of decorative bag, home decor, and home furnishing industry.

#25. Florist or Flower Arrangements

This is another craft business you can start with a small capital investment. You can start as a home-based or as a retail operation. There are numerous ways you can promote this business. However, the business demands skill. And you must be careful as you will handle perishable items.

#26. Gift Basket

Nowadays, this is a multi-million dollar industry. The demand increases, particularly in the festive seasons. Actually, there are several ways to customize gift baskets. And definitely, you will need to customize the baskets according to the client’s preference. Some of the most common options are chocolates, cookies, utilities, etc.

#27. Glass Handicrafts

Basically, glass handicrafts cater to a wide range of items. The list may include a flower vase, mirror, lampshade, photo frame, candle holder, showpiece, etc. However, the business demands innovative ideas and deep knowledge about several handcrafted items.

#28. Greeting Card Making

Even in this digital era, greeting cards are still very popular globally. Broadly, there are two different types of greeting cards you can produce. One is digitally printed cards and another is hand-painted or crafted. Both two types have huge popularity and acceptance. Depending on your skill and capacity, you can start the business from home also.

#29. Hand Painted Tshirts

This is another great craft business that you can start with a very small investment. If you are an artist, you can consider this business. For creating beautiful hand-printed t-shirts you can use different types of fabric colors and brushes.

#30. Iron Sculptures

Iron sculptures or metal sculptures are popular craft items. And you can make beautiful items out of scrap or nothing. Also, this item comes with indoor decoration and a patio too. Generally, craftspersons use casting and assembling for preparing beautiful sculptures.

#31. Jewelry Making

Handcrafted jewelry is a multi-billion dollar industry globally. And the market size is still increasing. There are numerous things that you can use for creating beautiful jewelry. Some of the most popular items are beads, jute, pearls, seashells, etc.

#32. Jute Bag Making

Basically, jute is an eco-friendly fabric. You can produce different types of jute bags with different sizes, patterns, and designs. Decorate your bags with embroidery, mirror work, or beads. Due to their higher durability, jute bags are popular among a wide range of the population.

#33. Lamp Shades

This is another great craft business you can start from home. Additionally, this business demands moderate capital investment. You will need to procure different items for producing lampshades. Generally, you can use different fabrics, wood, glass, etc for preparing lampshades.

#34. Leather Handicrafts

Basically, stuffed leather toys are the most popular items in this segment. Apart from the toys, the product range includes small furniture, home decor items, and jewelry.

#35. Mirror Art

Beautiful mirrors are the most popular home decor items. And you can produce different types of mirror art by using different small items. The list may include seashells, beads, small mirrors, stained glasses, etc. The business is highly profitable and ensures good revenue.

#36. Mobile Art Gallery

Starting a mobile art gallery demands a comparatively small capital investment than starting an art gallery in a traditional way. The business demands moderate capital investment and strategic planning. Additionally, you must have some sort of prior experience in the industry.

#37. Nursery Designing

Nursery designing or lawn care business is easy to start. Additionally, you can start offering the service initially from the home. The business demands moderate capital investment and specific knowledge and expertise. In this business, you can address both domestic and corporate clients.

#38. Online Coloring Books

Nowadays, initiating a small online shop is not very complex. Additionally, there are several options you can explore for starting and promoting an online coloring books business. Promoting a niche online business is much easier than an online store that caters to wide categories.

#39. Online Fabric Store

Starting an online fabric shop is an easier option than a retail store. However, the business demands moderate capital investment, hard work, and strategic planning. Different types of fabrics have huge demand. Additionally, you can sell other sewing items including different threads from the same store.

#40. Photo Frame

If you are a creative person, then you can consider starting this business. Actually, you can produce beautiful frames with different items. The list may include wood, metal, glass, fiber, etc. And you can use different beads, mirrors, etc to decorate them.

#41. Photography

If you are a passionate photographer, you can consider starting a photography business. There is a number of niche segments you can consider. You can offer the service either on a mobile basis at the client’s doorstep or from your own studio.

#42. Pottery

Actually, there are several items that you can use in pottery. These are earthware, porcelain, stoneware, etc. Pottery is one of the oldest human inventions. This craft business is easy to start and run. You can initiate the business from home with a small startup capital investment.

#43. Soap Making

The home-based soap-making business is very profitable. And as your business grows, you can scale up at any moment in time. With some equipment and raw materials, you can start this business. Additionally, the business demands a small amount of startup capital investment.

#44. Tortoise Shell Art

Generally, tortoise shells are used to create beautiful and decorative jewelry boxes. Also, you can produce earrings, bracelets, solid bangles, and necklaces. However, in starting this business, you will need to ensure the easy availability of tortoise shells. And definitely, you can start this business from home.

#45. Wall Hanging

Basically, wall hangings are the most popular home decor items. Also, these are great gift items too. You can produce different types of beautiful wall hangings with different types of fabric, jute, cardboard, wood, etc. The business is easy to start. Additionally, a home-based operation allows you to operate part-time.

#46. Wall Murals

Generally, wall murals are popular for both interior and exterior applications. Nowadays, 3D-printed wall murals have maximum demand. You can produce different types of wall murals at home and sell them through online marketplaces. Sometimes people prefer customized and innovative wall murals also.

#47. Wind Chimes

If you want to start a craft business where the product can produce beautiful sounds, you can consider a wind chimes-making business. Practically, you can make different types of wind chimes with several items. Some of the most popular items are cl

#48. Wine Stand

Beautifully crafted wine stands have huge demand both in developing and developed countries. You can produce different types of wine stands in different sizes, designs, and patterns. Additionally, you can use a variety of raw materials also. You can use wood, aluminum, and other metals for making wine stands.

#49. Woolen Knitting

Woolen knitting is an ancient craft business. Nowadays, there are several types of knitted garments that are very popular. Basically, people use woolen garments in the winter season. Therefore, you can start the business part-time also. Sell your products on Etsy and eBay.

#50. Woodworking

Woodworking is comparatively an easy business to start with a small startup capital investment. If you can initiate the business at home, then the only investment aspects are some hand tools and wood as raw materials. However, you may need to have some other items for decoration purposes. Any individual can start this business on a part-time or full-time basis.

Also Read: 30 Places to Sell Your Art & Craft Online

Generally, art and craft business ideas are perfect for creative artists. Nowadays, you can find a lot of online and offline opportunities to promote your craft business globally.

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Rupak Chakrabarty

Rupak is the founder of MUVSI. He is a small business consultant by profession. His mission is to make people know how to make money and understand personal finance for a better living.

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Essential Tips on How to Start an Art and Craft Business

Most popular ways to start an artists business, 1). pick a niche.

When deciding on the most appropriate area for your artistic ventures, there are many factors, regardless of whether you wish to make it more imaginative or commercially profitable.

What is your preferred style? What kind of person is appealing to you? Does realism influence you more or abstraction or impressionism? What is the price people would spend for artwork that has these characteristics on auction sites or in galleries? 

Also Read: What is the Easiest Way to Start Your Own Antique and Vintage Shop?

2). Pay Attention to Marketing

Here are some strategies for an artist to follow to attain success.

  • Create your YouTube channel that shows the work in progress and describes what your work is. Make sure to link your YouTube channel with your website to allow buyers to buy your work.
  • Offer your services at local flea markets, art & craft fairs, etc. Local shows can help make you popular, particularly when taking your first steps.
  • Use social media platforms such as Instagram and Facebook to let other artists and buyers they can see your work. Upload photos that show the studio you work in, your artwork and your inspirations to be acknowledged and noticed.
  • Create an online website for the art business that showcases your art. Gather email addresses of people with interest in the work you’ve done to be able to contact them whenever new artwork comes out or when events take place.
  • It is also possible to use platforms like Twitter and LinkedIn to find opportunities to network for your purposes.
  • Get some art business cards printed using your email and site addresses. Drop them wherever you want to.
  • Display your work in galleries and art shows, exhibits and even at your local malls and craft stores. Anywhere you can find the chance to get your artwork noticed.

3). Sell Artwork at Art Shows

It’s the best and most famous method. Truthfully, artists aren’t all able to claim it as their own. However, if you’re fortunate enough to get an agent, you’ll probably be able to make your entire year’s income by selling a few works. This discussion brings us back to the notion that you’ll need an agent who can generate profit.

If you’ve made connections, you could manage without having an agent. It will require lots of networking, and you might have to go to other artists’ shows to gain access to the doors. Art exhibits are rare nowadays, but you should attempt to find galleries to display your artwork and grab attention.

4). Art Business Registration of Art Gallery Business

Business registration in India is an absolute requirement for any business operating in India. It would help if you got the business registration to run an art gallery business In India . You can gain a good image for your gallery through registration with a business. There are numerous programs for business offered by the government. 

You can also get a lot of financing from banks and investors etc. To register your art gallery business in India, all you need to do is choose the right business entity, such as one of the following: Private Limited company, OPC, partnership, LLP, etc., which will be your business model. Then, you must complete an application for registration either online or offline. 

You can also get art business registration through Udyog Aadhar and a shop act licence. Get help from an online legal registration portal, legal service provider company, or Ca/Cs/ICWA companies to get business registration.

5). Use Professional Materials

Be sure of the materials you’ll choose if you want professional quality artist materials; then, the investment can be bigger. The canvases, paints and other materials used for your artwork must be archival, and this means they’ll last for a long time and won’t lose colour quickly. 

Craft canvases and paints from stores will result in a poor customer experience. These paints can wear off or become degraded in a small amount of time, often within months.

If you’d like to be recognised as a professional artist, invest the money to buy professional tools. If you lack the investment to get premium tools for art, you can look through the types of loans.

6). Take Part in Art Competitions

It’s like winning a lottery, but if your work is striking enough, you have a chance to buy a new home. Search online for art competitions and other competitive events.

 Before registering your art business, make sure that you have read the rules and the terms and conditions. You should also be aware of any suspicious signs of potentially wrong activities. Some art contests have a cost for entry, and however, many have completely free participation.  

Art competitions can also be an excellent way to up your resume if you are successful since you can leverage the recognition to build your brand. Art competitions will keep you engaged and encourage you to sharpen your abilities, and inspire you to be more skilled as an artist.

7). Sell Stock Images on Websites

The most well-known website for this is Shutterstock. If you’ve done a great job and good quality work, you can earn an additional income from passive sources. Many individuals use these sites. 

It’s a great method to earn money while you’re asleep. It’s easy to follow to sell your products on Shutterstock when you sign up for an account as a contributor. Please select the best prints you’d like to sell and upload them to Shutterstock, and it’s done! When you upload your images to the gallery, you are paid each time customers purchase your prints and download them.

If you’re a professional artist, consider if you would like to create prints of your art. Prints are cheaper and in greater quantities and thus make more money for your art business.

You can sell prints matted or unmatted. Also, you can sell matted prints at a greater price, and Matts can secure your prints from getting damaged.

You can also buy clear archival bags to display your prints for sale or ship. These bags provide an additional layer of protection for your prints .  

Make sure to include the price of mats and bags in the cost of your print.

Also Read: 50 Low Investment And Profitable Handicraft Business Ideas

9). Try Street-Side Vending

If you’re looking to earn a living, consider selling your work in the street. For this, you could create a place where you draw or paint upon demand or even sell finished artwork. Pick a popular location, such as an area that is a tourist destination or a cultural district. Much like how musicians perform, it is possible to perform the same thing using art. 

Many artists have gone viral by selling their art on sidewalks or creating portraits in the street for people passing by. Unless you’re not blocking pedestrians’ paths or violating city ordinances, you can experiment with street art sales as an exciting way to share your art.

This guide is a summary of the paths that successful businesses have followed. You can take a different path and still succeed. While some attempts at starting businesses will fail, it is only feedback. It is important to take the time to review your plan and ensure you follow your targets to create an artist business plan. 

You can tweak your art business with the tools and techniques in this guide. If you find yourself stuck in a rut, innovation is possible through iteration.

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How To Start An Art And Craft Business

How To Start An Art And Craft Business

Art and craft has been around for eons, present in several various different forms and varieties, and is one of the ways people can display their skills and express themselves. But up until now, art and crafts has only been viewed as a hobby- an activity that people indulged in during their spare time, something they tried to fit in when they had finished everything else that was of priority. However, arts and crafts is now being considered more than a spare time activity and being bestowed with the respect of a full fledged business.

The lockdown following the COVID-19 pandemic is to be credited to a great extent for the renewed interest and growth of art and craft as a business. Several people got back to their art and craft hobbies with a renewed passion and honed their skills, making products that piqued the interest of others, leading to business opportunities. In fact, while other companies suffered an economic hit during the ongoing COVID-19 pandemic, art and craft and the material supply businesses experienced a boost, such as a Fresno based leading manufacturer of art and craft kits, like DIY tie-dye and painting kits. This reinforced the popularity and growth of arts and crafts as a business opportunity. 

The retail sale of arts and crafts in 2019 in the US amounted to approximately one billion U.S. dollars. Globally, the market size of the art and craft business was valued at 35 million USD in 2017 and expected to reach a value of 50.9 billion USD by 2024, thus giving an insight into the scope and potential for the art and craft business . Speaking of India, the country exported handicrafts worth over Rs. 126 billion in fiscal year 2020, which is considerable considering the pandemic otherwise negatively affecting the worldwide economy. 

All these facts and figures prove that the art and craft business is no longer just a hobby but a full fledged business idea that has scope for growth in the future. 

Art and craft business

Benefits Of An Art And Craft Business

If you are a skilled artist, contemplating whether to start an art and crafts business , the following pointers will convince you to take the step forward and the above figures have already proved that there is no better time than now. 

Art and craft business

  • Increased Popularity

The increased time that people are spending at home owing to the pandemic is also making them invest more in craft items and artefacts to decorate their homes, to beautify it and make the surroundings more pleasant and aesthetically pleasing. This in turn has led to an increased demand for the art and craft business and its products. 

  • Supporting Local Arts And Businesses

The Prime Minister of India has asked for citizens to be ‘aatmanirbhar’ and support local businesses. And it cannot be more local than to start an arts and crafts business that supports the indigenous communities and boosts the economy. Plus it is a hobby that can be turned into a business, therefore making you Aatmanirbhar.

  • Being Your Own Boss

An art and craft business usually starts as a one-man show or probably two partners, therefore allowing you, the entrepreneur, to be independent and your own boss. You can work even in pajamas and from anywhere as you do not have to report to anyone. Nor is the business a service oriented one where you need to be presentable at all times or follow the timings of others. 

An art and craft business thus allows you to work in a stress free environment while being your own boss.

  • Monetising Your Passion

Very few have the advantage of turning their passion into a livelihood and earning money while enjoying what they do. The art and craft business is one such exception where you can monetize your passion and get paid for what you enjoy doing. 

  • Minimal Startup Costs

The startup cost for an art and craft business is minimal as the only investment required is to procure the raw material and supplies. Therefore to start an art and craft business requires the least amount of time and money. 

  • Provides Flexibility Of Working

Unlike the service business or retail shops where the entrepreneurs need to work as per the timings of the customers, in an art and craft business you can work as per your schedule. The business thus provides flexibility in terms of work hours and timings too. Also the commuting to work or to client’s site is eliminated in an art and craft business, thus providing further flexibility to you to work from wherever you wish and at whatever timings you deem appropriate.

  • Learning Business Skills

When you turn your hobby into a business, you even acquire further knowledge as to how to run a business, how to make a profit, how and where to buy reasonably priced raw material from, how to market the business and several other aspects of running a business. This information can come handy anytime later too.

  • Networking With New People

You might imagine an art and craft business to be lonely where you are just involved in creating the products. But a business also means interacting with potential clients, meeting like-minded individuals and forging business relationships. The business thus allows you to network with new people, learn more about the crafts as well as about running a business and expand your reach. 

These are some of the benefits of starting an art and craft business. 

Now that you are convinced of turning your art and craft passion into a business looking at the benefits above, the next step is to know how to start an arts and crafts business . The pointers discussed herewith will help you 

Art and craft business

  • Decide On Niche Products

An art and craft business can include a number of items. Some of them are-

  • Embroidered items such as frames, wall hangings, pillow covers, cushion, stoles, etc.
  • Paintings and painted picture frames, wall frames, painted cushions, stoles, handkerchiefs, tshirts, shoes, painted furniture, etc.
  • Decoupage products like decoupage bottles, frames, candles, kettles, glasses and even decoupage furniture like drawers, etc.
  • Sculpting and pottery products
  • Paper mache products like plates, decor items and artefacts
  • Crocheting, and yarn craft products
  • Macrame craft products
  • Calligraphy frames, cards, etc.

These are just some of the art and craft products that you can specialise in. It is important to ascertain what craft you are good at and also what products to create. Creating a niche in terms of the kind of craft and the products helps you to specialise in it and create a brand name for you.

  • Learn The Business Aspects

Once you decide on what craft products you want to specialise in and create a niche for yourself, the next step is to learn about the business aspects. You need to define why did you convert your hobby into a business and what are the goals and objectives that you have. You can start by making a business plan to jot down all the objectives of the business, how much you want to expand the business, what steps you need to take to achieve the objectives, the investment of time and money that will be required, etc. You can always Download business planning checklist to help prepare a thorough business plan for your art and craft business.

Art and craft business

  • Conduct A Market Research

A market research is an important step for every business, including the art and craft business where you need to ascertain what are the objects already available in the market, which one’s are selling more, what are they priced, etc. This helps identify if there is a demand for certain types of items in the market and also what exactly are the customers looking for. You can visit fairs, check out online platforms such as Etsy and Handmade at Amazon to carry out the research.

A market research further helps you to find places from where you can purchase raw materials for wholesale rates, and how you can advertise your products by learning what works in the market. When you research your market thoroughly, you will find the best outlets for your products and know whether they will sell. The reality is that for you to succeed in the crafts business, you must have an outstanding product. 

  • Determine Business Name And Structure

It is important to have a catchy name for the art and craft business for people to associate you and your crafts with it. A catchy name also has a recall value and is easy to remember. However the name must somewhere be connected to the business for the audience to understand and make a connection. 

Along with a name, the business must also be incorporated to give it a legal structure and identity. You can always approach deAsra to know which business structure is most appropriate for the business as well as the registrations necessary for running the business, such as GST registration, etc.

  • Decide Where To Sell

An art and craft business usually finds buyers at craft fairs and exhibitions such as the Daastkar Bazaar and similar fairs across the country. However in the times of COVID-19 not many people might be willing to venture out to fairs and gatherings.

Another place to market the business, which helps sell while maintaining a social distance and even has a wide reach, is via social media marketing. You can create a Facebook page as well as an Instagram account for your products and use these platforms to reach out to the targeted audience and sell your products. You can always Avail social media management service to utilise the potential of these marketing mediums to their fullest. Additionally, you must develop a website as it adds credibility to the business and a way to contact your business. It can also operate as a secondary sales channel. 

Art and craft business

  • Finalise Packaging And Shipping

Once you have scoured the market, finalised the product you want to specialise in, conducted a research, named and incorporated the business the next step is to finalise the packaging for the product. If the product is fragile that you need to ensure the packaging is secure. An attractive packaging also creates a good impression about the business and ensures repeat orders.

Additionally you need to tie-up with a transport company to handle the shipping of the products within the city as well to different parts of the country as well as the world. 

  • Determine Payment Methods

The final step is to determine the payment methods you can make available for your art and craft business. Considering not all orders will be within the city and if you are selling the products via online mediums then it is vital to have a payment gateway to allow payment via card or through UPIs. 

Photographs are a must for selling the crafts on various platforms and website, therefore you must invest in good photography of the craft products too along with considering the above points.

These are some of the main pointers to consider when learning how to start an arts and crafts business and to make it flourish. For any in-depth details regarding the business you can always contact deAsra Foundation to get you started on your art and craft business . 

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25 Profitable Art and Craft Business Ideas in India

Looking for art and craft business ideas in India? Then here we will talk about 25 business opportunities in the art and craft business in India.

Handicraft business is one of the most popular alternative business ideas in India that you can run without spending big capital. Especially if this activity of making handicrafts is a hobby that you like, it is clear that making money is not only for you to expect profit, but also satisfaction.

Every business actor is required to be creative in creating products. The more unique the product he makes, the higher the potential to win the competition with competitors.

One of the creative businesses that are currently being developed is a promising unique handicraft business. As we all know, handicrafts are abilities that have been provided to children through lessons at school ever since they were still in kindergarten.

Provision of this childhood is very useful when someone has reached adulthood. The creation of unique handicraft products is one of the successes in developing creativity when a person is still at an early age.

By honing one’s creativity since childhood, when they grow up they will be able to create something unique and full of creativity. Moreover, the creation can become a product that can be used for profit in business.

Currently, the creative business is one of the most promising businesses. Why is it so promising? Because if we look at the facts, it turns out that there are many successful entrepreneurs out there with unique handicraft products that can penetrate national and even international markets.

This is one proof that with high creativity capital, someone can create products that can lead him to become a successful businessman.

For small-scale businesses, you can complete the craftwork alone, but it’s different if the scale of the business is large, of course, you need assistance to complete the work.

Table of Contents

25 Art and Craft Business Ideas in India

This is a list of handicraft businesses that have few competitors, therefore the prospects are still great.

The market share is also quite large, so you don’t have to worry about running out of buyers.

The more creative the product is created, the better it will be for the development of your business.

Now you can also market it online and offline. So if the capital is still limited then there is no harm in trying to market online. So save on the cost of renting a place.

Handicraft Business from Waste Paper

Waste paper is a material that is easily destroyed and its existence is often ignored because it is considered to have no benefits. But this bad assumption is wrong.

If the used paper is in the hands of creative people, it will produce a work of economic value. By using special techniques and creative ideas , waste paper can be used as raw material for making various kinds of unique handicrafts such as shopping bags, baskets, fruit holders, flower vases, and so on.

With all its uniqueness, this product becomes an item with a fairly high price.

For those of you who don’t know what patchwork is, it is pieces of cloth used by convection or tailors that can no longer be used. Usually, the patchwork is small enough that it cannot be reused.

Patchwork which is usually considered convection waste can be transformed into something that has economic value like the example in the picture.

Various kinds of products such as wallets, pillows, dolls, cell phone cases, brooches, doormats, and so on, can be created with raw materials from patchwork. These products have very potential in the market considering that many people need them.

Handicraft from Used Bottles

Used plastic bottles which are usually considered trash, if, in the hands of creative people, it will produce a work that has useful value. Sharing products that have a selling value can be made from used plastic bottle raw materials with some modifications.

This handicraft business is very profitable considering the raw materials used are very cheap. Marketing is also relatively easy because products like this are still difficult to find.

Besides being able to make money, making creations from used bottles also helps the reforestation program reduce the amount of plastic waste that cannot be decomposed.

Handicraft from Used Cans

Soft drink cans are a useless thing for many people. This object usually becomes annoying garbage because it cannot be burned and is difficult to decompose.

However, if handled with creative ideas, these used cans can be turned into works of art that have a high selling value.

This work is very suitable to be used as decoration to beautify the room. They looks very unique and very beautiful. A unique handicraft business like this is very promising because of the many raw materials that can be obtained at very low prices, while the selling value is very high.

Flannel Flower s

Who would have thought that this beautiful flower was a flower made from flannel fabric creations? Indeed, its shape is very similar to a real flower that is blooming.

This creative idea is quite a lot of devotees considering that various events such as graduations, weddings, wedding anniversaries, proposals, and others always involve flowers.

Flowers are a sign of happiness, which is why many people use them as a symbol of expression of joy and love. There have been many business actors who have succeeded in marketing flannel flower creations by reaping many benefits. The broad market also makes this business very potential.

Flannel Doll s

Besides being able to make beautiful flower bouquets, flannel can also be created as dolls with various characters such as a graduate, a couple of brides, a couple of lovers, animals, treasures, and others.

This unique handicraft business from flannel has a good market with a high number of sales.

Certain moments such as weddings, graduations, or being sold in general are opportunities that can be used to get very high sales. Currently, flannel dolls are one of the most sought-after handicraft products as souvenirs.

Making key chains is one of the potential handicraft businesses because there are many enthusiasts. Especially if the keychain is made full of innovation in the form of cute and contemporary characters.

Shapes such as social media icons, hearts, people’s names, and others are characters that are quite popular in the community.

With a variety of unique shapes that will make anyone interested in buying it. Key chains have always been a souvenir that many people hunted for. This opportunity can be used to reap more profits.

Crafts from Used Wood

Waste wood pieces that have been only used as firewood will be more valuable and sellable if they are polished with creativity. It’s not always wood that is leftover from felling and its roots are objects that can’t be used.

With some creations, the wood waste can become a furniture product that has aesthetic value. The unique handicraft business from wood waste has very high potential.

The selling price is also higher than ordinary furniture. This is because used wood crafts are more aesthetic and have artistic value and are more complicated to manufacture with high creativity.

Handicrafts from Used Iron

Iron is a metal that has been underestimated, especially its waste which is often ignored. Unlike the case, if iron waste falls in the hands of creative people, the junk will be transformed into a masterpiece in miniature form.

The complexity and complexity of its manufacture make miniatures from scrap metal valued at high prices.

With a little imagination, piece by piece is assembled into a beautiful miniature. This craft business can generate huge profits because the raw materials for scrap metal are very cheap.

Handicrafts from Used Plastic Packaging

Used plastic packaging is garbage that can be found everywhere. But behind the dangers of plastic waste to the environment, this waste can be used to make various kinds of recycled products such as bags, wallets, baskets, mats, and so on.

Plastic waste can be turned into various useful goods so that they can be sold.

Running a unique handicraft business from used plastic can bring high profits for business actors because the capital and raw materials needed are relatively low. There have been many craftsmen of used plastic packaging waste who can achieve success.

Handicrafts from Used Cardboard

The last promising unique handicraft business is by selling handicraft products from used cardboard. Cardboard is one of the most common wastes. With their creativity, used cardboard can be turned into items that are more useful and have aesthetic value.

For example, there are frames, pencil cases, shoe boxes, pet houses, and so on. By being given a polish, cardboard which was initially worthless, can now be sold and make a profit.

The marketing of this unique handicraft is quite potential considering that there are still few competitors.

Papercraft Business

Utilizing objects whose existence is neglected and is often considered waste is profitable because the price of raw materials is very cheap.

Because many people think that these items have no benefits at all. One of them is waste paper.

Many people mistakenly think of used paper as useless waste.

If you use a little creativity, the used paper can be transformed into unique handicrafts and have a high value.

You can make it into a craft basket, shopping bag, flower vase, fruit holder, and more.

Make it with a unique and creative design so that many people are interested in buying it.

Color Candle Craft s

The second is to make colored candles. In other words, make decorative candles.

Usually, many people use decorative candles to be used as table decorations, in living rooms, or decorations for bedrooms.

Moreover, this color candle has a romantic impression too, suitable to be lit at dinner.

The materials needed are also easy to find, including powdered wax, wicks, crayons, glasses, containers, and stirrer supports.

Traditional Crafts

For those of you who have a hobby of sculpting, weaving, and making ceramics, then this craft is for you.

Moreover, handicrafts like this also have a high value and a high selling price.

Not only selling the final product, but you can also try to open this ceramic-making training service.

Don’t get me wrong, it turns out that there are quite a lot of fans, besides adults, and small children who also like to make this clay-based craft.

Because it can train creativity as well as help make the child’s motor more active.

Face Painting and Sketch

Indeed, there are many hobbies that if run in the right way can become a business that generates hundreds to millions of dollars.

Next, if you have a hobby of painting, don’t waste it.

You can try making face painting services. This includes handicrafts that are few competitors because not everyone is good at painting.

Moreover, the selling price is quite high. To promote this face painting/sketching service, you can try painting a few first and use the painting as an example.

That way people will be interested after seeing it and ordering it from you.

Compared to you, you only promote by writing and there are no examples of ready-made face sketches.

Paper Flowers

The next less competitive handicraft business opportunity in India is making paper flowers.

This paper flower turns out to have many benefits that you may not have thought of before.

For example, to decorate the house when special guests want to come. For the room decoration of the newly married bride’s room, and others.

This business can be done by anyone because it does not require special talents, the important thing is to be patient and willing to learn.

Making paper flowers can be self-taught. The capital required is also not large, but the difficulty is in the process of making it, which is easy and difficult, especially if you are not careful the paper can tear and you have to start again from the beginning.

Craft Business from Used Tires

On average, used tires are no longer used and thrown away, some are burned.

You can buy one that has not been burned and then turned into household furniture. Once changed and has a function then the price will be higher.

By using some used car tires, you can turn them into a set of uniquely designed furniture.

Many people are happy with this kind of furniture, indeed the furniture is not always made of wood alone.

Furniture made using used tires looks unique, aesthetic, and not easily damaged. Because the main material is rubber. Also will not be eaten by termites.

Crafts from Water Hyacinth

It turns out that you can turn water hyacinth into interesting handicrafts.

Examples of handicrafts that you can make using water hyacinth as basic materials include toy cars, bags, wallets, and the like.

By using water hyacinth, you are already helping the environment. Why?

Because this plant is a weed that can damage aquatic ecosystems.

Moreover, water hyacinth can spread easily through waterways to other water bodies.

In other words, this plant is a parasite and people want to eradicate it.

It can be said that the raw material for water hyacinth is free because people throw it away.

Oh, you need to understand that if you want to make handicrafts made from water hyacinth, you have to be patient because the process is quite long.

The drying process is only 2 weeks. Just formed a long braid. It’s better if you do it with several people at once, so you can make a lot of them once.

So that time is not wasted. Remember, time is money.

Accessories and Jewelry

The assumption is that accessories or jewelry today is not only attached to women but can also be used by men as long as the criteria are masculine. Making costume jewelry or simple accessories from various materials can be profitable for those of you who like to dress.

Aromatherapy Candles

Selling aromatherapy candles can also be a promising business alternative. Not only provide benefits for personal pockets but spread peace to consumers who buy. You can choose a variety of scents, ranging from soft to energetic.

T-Shirt Screen Printing

T-shirt printing can also be one of the businesses that can be done from home, as long as the production needs are not so much. You can form a small team consisting of your friends to gain profits as pocket money or extra money from pocket money from parents.

Painting Services

Next, if you can paint, you can use it as a promising home-based business. The selling process is not difficult, you can use social media or the marketplace to offer services.

Are you a person who cares about the environment? If so, this is an opportunity for you to benefit while preserving the environment. It is undeniable that as time goes on, the beauty of the earth is getting worse, either because of technology or because of garbage.

Broken Glass

Finally, don’t panic when you find your child breaking glass because you can use it in high-value objects, such as being processed into flower vases or miniature glass.

The various items above can be a promising home business opportunity, besides you can also run a home business such as a souvenir business.

Crafts from Wood and Tongs

Many types of handicrafts can be made from this material. Such as shoe racks, wall displays, bookshelves or goods, and various others. You can create wood according to the objects needed. In addition to wood, crafts can also be made from barrels.

Who would have thought that this item with a fairly large shape could be an interesting handicraft business that also generates profits? Tongs can be used as objects that are needed a lot, such as tables and chairs, and can be made in various shapes and models.

This material is indeed widely used for handicraft businesses. Be it patchwork, flannel, and so on. We can make dolls, wallets, bags, or other decorations that make people interested in buying.

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These are the Top Art Startups in India (2021)

art and craft business plan in india

This article showcases our top picks for the best India based Art startups. These startups and companies are taking a variety of approaches to innovating the Art industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovative ideas
  • Innovative route to market
  • Innovative product
  • Exceptional growth
  • Exceptional growth strategy
  • Societal impact

Top India Art Startups

Data sourced from Crunchbase and SemRush .

Floating Canvas Company

Floating Canvas Company

Crunchbase Website Twitter Facebook Linkedin

Floating Canvas Company provides art-on-subscription services.

OSIAN

OSIAN’s Connoisseurs of Art Pvt. Ltd.

operates as an auction house in India. It auctions Indian cinema memorabilia, such as film posters, photographic stills, hand bills, song synopsis booklets, hoardings, show cards, glass slides, lobby cards, and gramophone records.

was founded in 2000 and is based in Mumbai, India.. .

Eikowa Art Pvt Ltd

Eikowa Art Pvt Ltd

Eikowa – A large canvas for both artists and art lovers

FOX MY BOX

FOX MY BOX creates custom art on the existing gadgets and products.

Indian Ensemble

Indian Ensemble

Indian Ensemble was founded in 2009 by Abhishek Majumdar and Sandeep Shikhar, a reputed and acclaimed multi-lingual theatre company based out of Bangalore that produces and supports theatre work which is fundamentally Indian in its context. Their plays revolve around tales of contemporary society, culture and politics.

They function actively as a laboratory for research and training in various processes of Theatre and performance while continuing to create and run productions throughout the year. The company’s continued focus is on original texts which are then researched and devised with a team of artists.

They work with professional actors, directors, playwrights, designers, sound artists and technicians from across the country. Seven critically acclaimed plays have been produced and performed in over 130 shows all over India in the 5 years since the company came into existence..

Craft House

Craft House

Craft House brand was established to showcase the premium arts, crafts and produce of India to the world. Craft House belongs to the group of companies that owns The Metropolitan Hotel & Spa New Delhi (5 Star Deluxe).

The mystic of India is presented through exclusively developed Craft House products. We take pride in genuine and authentic selection of merchandise with reliable quality standards.

We passionately promote women empowerment and artisan growth with fair trade practices. Craft House also believes in preserving the environment by encouraging the consumption of natural and eco friendly materials.

Due to sincere endeavors, Craft House is confidently recognized as a trustworthy brand. Craft House, a luxury lifestyle store has been conferred upon with The BIZZ Award for “Excellence in innovation, knowledge and systematic management” by World Confederation of Businesses, Texas, USA.

The prestigious Bizz is awarded after in-depth research, and is given every year to various industries like food, hospitality, manufacturing etc. These awards aim to recognize business excellence in order to stimulate the growth by exemplifying these business leaders to motivate others.

Craft House has been awarded in “Specialized Retail” category and was thoroughly researched and evaluated by renowned Dun and Brandstreet Company from USA and emerged a winner on their rigorous standards and parameters.. .

Brijesh Solutions

Brijesh Solutions

Brijesh Solutions offers solutions regarding computer problems and tricks, C#, .NET and SQL Server, JavaScript, and JQuery.

Baryons Software Solutions

Baryons Software Solutions

Baryons is an IT Solutions and Services provider. The company offers pre-built IT solutions for 1.

Human Resources Management 2. Organizations Efficiency 3.

Education 4. Media, Entertainments & Arts 5.

Hospitality & Leisure These solutions are available in both on-premise and hosted models. Baryons provides the following technology services – 1.

Application Development & Management 2. Web Applications, Content Management & eCommerce 3.

Mobile Enabling for the Enterprise 4. Systems Integration 5.

Bookworks

Children’s Book Illustrations

Dreamish Digitizing

Dreamish Digitizing

Dreamish Digitizing is an Indian based company. We specialize in embroidery and designing.

We have been in this business for more than a decade. We’ve worked with small-scale and large-scale businesses over the years.

We have finally decided to expand our business by bringing it online. Our first priority is customer satisfaction and quality control.

We strive to lead the industry in the upcoming years by our perseverance and the standard we set.. .

Rhizome

Rhizome is a design firm that works towards sustainability. We work with a lot of materials, but our specialty is bamboo.

Rhizome was founded in 2009 by Rebecca Reubens, an industrial designer who has worked extensively in the international development sector. Ms Reubens’ work and experiences had already demonstrated that design could bring sustainability out into the mainstream.

Her next logical step was to launch a sustainable-design firm that worked towards achieving the fine balance between development, sustainability and commercial viability. Rhizome’s mandate is to provide the complete spectrum of design support that take productsand services to their logical end—the market—while being mindful of sustainability.

The firm offers services in design, prototyping, streamlining production protocols, technologydevelopment, market studies, and branding. We mainstream sustainability and make it desirable through design.

Our work proves that design can simultaneously be commercially-viable and positively impact sustainability. Sustainability is a compound picture made up of lots of beautifully complex, wicked and non-negotiable pieces which our designs work to integrate.

We look beyond single individual factors—such as the user, the market and production lines—to an integrated design brief. Most of our products are developed in collaboration with a cross section of individuals and communities.

Jaipur Putai Wala

Jaipur Putai Wala

We are best painting contractor in jaipur.

Pashmina.com

Pashmina.com

Sustainable Luxury Fashion Platform bringing to the world Authentic Pashminas

Billioncrafts

Billioncrafts

Billioncrafts is an online start up to promote the Handicraft Industry of India to an International level.

Touchtalent

Touchtalent

Touchtalent.com (commonly known as Touchtalent) is a global community of creative people. Today, creative users from 192 countries share their creativity under different categories on Touchtalent.

The community is created to promote the interest of creative group. Touchtalent enables creation, secure storage, appreciation and monetization of creativity.

All features are designed keeping the interest of creators in the mind. Features focusing on copyrights, sharing, quality enhancement, multiple uploads and network with other platforms are giving significant tractions to the community..

Aliens Tattoo Art School

Aliens Tattoo Art School

Aliens Tattoo Art School is a tattoo studio.

Leaping Caravan

Leaping Caravan

Leaping Caravan is an online marketplace of various authentic Indian cuisines that offers recipes and home delivery services.

Art Explore

Art Explore

Established in 2016, Art Explore strives to change the way art is presented to the viewers, collectors, and art enthusiasts. By presenting a well researched, curated, and relatable point of view we aspire to reach out to the younger generation with art that they can enjoy and understand.

Keeping abreast with the current art scenarios that appeal to both amateurs and connoisseurs alike, Art Explore brings to the forefront masters, mid-career, and upcoming artists. A vibrant social media presence provides accessibility.

For presenting compelling art, Art Explore has a video channel, a magazine, an art gallery which provides exposure and a balanced view for the masses and for our patrons in different parts of the world, our e-commerce portal www.artexplore.in. .

RANGRAGE

Rang is colour. We are a bunch of art-crazed people bitten by the aesthetic bug so much so that each of our designs slips into our lives.

We want to infuse art in everyday life and make it not only affordable but also usable. In addition, we want each of our products to tell an inspiring tale.

We want your pillow cover as aesthetic as that cotton tee you will wear for that party. We want your guests to see what our artist saw while painting a wooden tea tray.

And while we do this, some unsung artist somewhere gets his due. Each of our products inspires you for an element of life you have never noticed before.

Sometimes our designs may take into the lap of nature, other times they may trigger a rebellion against corruption. Each of our designs is a story in itself.

More so because they are hand-painted by artists whose life stories continue to inspire us.. .

Sagarsoft

Saffron Group is a specialist Plastics processing & manufacturing company that specializes in manufacturing Art’ Wood & Profiles.

ARTWALEY

Artwaley is an international marketplace for paintings and art. Founded by Priyal Ostwal, who is an artist herself, it is a platform that was created to bridge the gap between the artist and the art appreciator or the buyer.

Artwaley has 1500+ paintings from 125+ artists from across India. Artwaley has Art Gallery at Taj Gateway and at Sandbox Startups, Deshpande Foundation, Hubli.

Artwaley has a franchise in Chenna, India owned by Dimple Jain and will be soon coming up at Goa , Kolkata , and many more Pan India. Artwaley is coming globally at Dubai and Atlanta.

We also exhibit our artwork at Art Exhibitions and Art Fairs globally. Artwaley has its presence online and offline, showcasing 1500+ paintings.(www.artwaley.com).

Direct Create

Direct Create

Direct Create (DC) is a unique online and offline community that allows Makers, Designers and Buyers to connect, collaborate and co-create products designed to meet specific needs. They bring together makers, designers and buyers so they can curate, customize or create handcrafted products, drawing on traditional skills, local materials combining the old and new ways of manufacturing.

We look at taking the best of their makers, designers and their products to market using the DC online marketplace as well as other select marketplaces, pop up markets in India and across the world as well as through other retail outlets.. .

redmyna

RedMyna.com is an artwork service that sells and rents artwork posters from today’s talented artist.

DigitalPhotoEditingServices.com

DigitalPhotoEditingServices.com

Digital Photo Editing Services company offering professional image editing, retouching and restoration services.

IndianArtIdeas

IndianArtIdeas

Indian Art Ideas presents Indian Arts and paintings at Art Exhibition designed by our famous artist

Reliance Foundation

Reliance Foundation

Reliance Foundation is a part of India’s largest Private Sector Company, Reliance Industries Limited (RIL). Led by Smt.

Nita M Ambani, Reliance Foundation was set up in 2010 to provide impetus to various philanthropic initiatives of RIL. The efforts of the group have already touched the lives of more than four million people across India, in more than 5,500 villages and urban locations.

The Foundation has a comprehensive development approach. Its prime objective is to create and support meaningful activities through innovative institutions to address some of India’s most pressing developmental challenges.The Foundation lays significant emphasis on leveraging technology for developmental solutions.

Following its model of direct engagement, the Foundation directly reaches out to the affected communities through trained professionals. Over the years, Reliance Foundation’s initiatives have continued to evolve, while remaining responsive to the ever-changing needs of society.

The Foundation is currently focusing on creating change in areas of Rural Transformation, Health, Education, Sports for Development, Disaster Response, Arts, Culture & Heritage and Urban Renewal. To maximize its reach and improve outcomes, Reliance Foundation has also established strategic partnerships with organizations that have the technical expertise and experience to undertake various programmes in the identified focus areas of operation..

Speaking Tree

Speaking Tree

SpeakingTree.In, India’s first spiritual networking website.

Next Mediaworks

Next Mediaworks

Next Mediaworks engages in radio broadcasting in India through its subsidiary. It operates FM stations under the Radio One brand in Delhi, Mumbai, Chennai, Kolkata, Bengaluru, Pune, and Ahmedabad.

The Ansari family founded Mid-Day Multimedia in 1981 that later became Next Mediaworks in Mumbai in India. Next Mediaworks operates as a subsidiary of HT Media since April 24, 2019..

Jumbish

An Artech into IoT & Blockchain for art authentication & provenance! Has Art school, gallery, art tours, events & Restoration work too!

Kalapyaar

Kalapyaar is a one-stop solution for all the art lovers across the globe. It brings out the rarest forms of artworks by some of the most celebrated artists across the globe.

Kalapyaar aims to provide the artists with every possible medium to turn him to an artist and is building up the path for the same.. .

Tossy

Tossy offers creators and artists with tools and services to interact with their audience.

Swasti Vinayaka Art And Herita

Swasti Vinayaka Art And Herita

Swasti Vinayaka Art And Heritage is engaged in the sale of jewelry, carvings, gemstones, and diamonds.

Mojarto

Mojarto is looking for partnerships and inputs from everyone in the art industry. We believe that bringing people in the industry together, and working to promote our artists work, is the first step to bringing art to every home in the country.

We would love to hear from you – whether you are an artist, curator, art critic, dealer, art gallery, printer or a writer. Reach out to us now to build a business together..

Crude Area

Crude Area is not an art sweat shop. These are prints that are curated by us with a very strong focus on what appeals to the cosmopolitan, urban Indian, whether they live in Mumbai, Vadodara, Delhi or Chennai.

We believe the Indian market is ready for beautiful graphic art whether as prints for their home or as art related merchandise that we expect to introduce sometime after launch. (Stay tuned on that front!).

Bestcollegeart

Bestcollegeart

Bestcollegeart is an online marketplace where people can buy and sell original works of art online.

Bidsvilla

Bidsvilla is an online auction based marketplace for items of rarity or premium luxury ranging from Art, Antiquities, Vintage, Premium Real Estate and collectibles. The team is spearheaded by alumni from IIT Kanpur and thrives on its youth, energy and ambitious plans.

Apart from providing a marketplace for small and mid-level collectors/buyers/sellers, Bidsvilla also provides business solutions in the form of a cloud based product for ecommerce platforms and premium brands. Our area of expertise includes: 1.

Auction and other alternative trading algorithms 2. Technology to support the algorithms in native applications as well as third party services 3.

Market Research and diligence 4. Industry related content in form of market knowledge, key profiles and product appreciations to help our buyers take an educated step vis-à-vis purchase and bidding decisions Past Activities: • World’s first ever dedicated auction for Vintage Publication – October 13th, 2015 • A dedicated movie memorabilia Auction – October 16th, 2015 • “Touch”: A charity art exhibition held in association with National Association for Blind(NAB) & JW Marriot (Aerocity, New Delhi).

agates N stones

agates N stones

agates N stones is a manufacturer and exporter of semi-precious stone products.

illustratorMilan

illustratorMilan

Illustrator Milan provides top-notch illustration services at a cost-effective price. They have immense expertise in the wonderland of professional illustration services.

Having an experience of more than 18 years makes the illustration agency highly successful all over the world. They have happy clients all across the USA, India, London, Denmark and worldwide.

Making the illustration successful and fully audience-focused, demand high-level of foresight. Illustrator Milan shows the Midas touch of professionalism everywhere in the illustration.

They provide the service of children’s book illustrations, caricature drawings, concept arts, digital illustrations, comic book illustrations and others. The superior quality illustration services are very much affordable.

They have a friendly customer service available 24 hours a day. When it comes to making the audience amazed by mind-blowing illustration artwork, IllustratorMilan is best in the business.

Visit the website Now!. .

Shunyta House

Shunyta House

Shunyta House offers beautification service for road, highways, flyovers, pillers, underpass, public places and religious places.

Indian Crafts - Indian Handicraft Manufacturer

Indian Crafts – Indian Handicraft Manufacturer

Indian Crafts is a leading Indian handicraft manufacturer situated in Jaipur offering an extensive range of amazing decorative handicrafts. It offers complete range of products enhancing beauty of any work place of living place.

All types of decorative handicrafts made up of different raw materials can be found here in affordable price and high quality as well. Other than this different types of gifts items are also available here.

People looking for handmade gifts for personal or corporate purpose can found an extensive collection here. The products are manufactured under highly skilled and awarded craftsmen guidance so high quality is maintained..

CraftedKids.com

CraftedKids.com

CraftedKids.com is a website providing online contests in drawing and puzzle solving for children.

Dudhat Institute Of Design

Dudhat Institute Of Design

Dudhat Institute Of Design supports and provides opportunities for exceptionally talented people in the field of art and design.

Dextra

An app for professionals in music, film, photography, dance, art & design, to find people to collaborate with, and projects to work on.

Creative Studio for Amazing CGI - Srushti Creative

Creative Studio for Amazing CGI – Srushti Creative

Srushti is a creative studio that creates amazing CGI, visualization, visual effects, immersive experiences

Aileensoul

Aileensoul is a platform of opportunities where anyone can learn, earn, and grow.

ADORAA

ADORAA is an online e-commerce company for lifestyle handicraft products.

ArtinKart.com

ArtinKart.com

We are aesthete and enthusiastic team of dedicated designers providing best and innovative graphic designing services at best possible cost as per our client’s taste. We also provide branded artwork of ArtinKart to spruce up your walls of home and office.

We offer selected and beautifully crafted unique posters and digital artwork at best prices without compromising quality. Our motto is translating ideas into art, so we keep translating what you think into artwork and are completely dedicated in providing you with our unique range of motivational, inspirational, humor, typography, spiritual and astrology posters..

The Stories

The Stories

The Stories is a visual storyteller and documentary photographer based in Mumba.

World Art Community

World Art Community

WorldArtCommunity, or WAC as we call it, is a peer to peer marketplace for artistic creations across a wide range of mediums and materials. We believe that a thirst for artistic beauty and design is central to being human, yet it frequently does not find fulfillment in our lives.

This is what WAC enables: it connects appreciators of art with creators of uniquely designed or handmade works that, we hope, will enrich your living spaces and enlarge your sense of beauty and joy.. .

The Crimson Canvas

The Crimson Canvas

The Crimson Canvas, a Bengaluru-based startup, is a platform for local artists to conduct innovative and engaging workshops for beginners to visual arts. Artists who collaborate with us are professionally trained in contemporary art styles such as Pop art and symbolism, and traditional Indian art styles such as Warli, Meenakari and Lippan.

A portion of the profits generated from these workshops is used to vocationally train up to 500 underprivileged children who live in orphanages in art through the Paint to Empower initiative per year.. .

ArtZolo

ArtZolo is an online platform created purely to benefit the art ecosystem in general. ArtZolo combines aims to bridge the disparity that exists between the offline and online work in the art system.

At ArtZolo, they offer specific features that will aid the artist, buyers and sellers. In their unique platform, they aim to keep information transparent and clear with their user base..

Afday

We believe that “Art” is present in and around our lives in many forms. A statue can be a piece of art and a key ring too can be a piece of art.

As they say , it all lies in the eyes of the beholder. We also think that Indian designers and craftsmen – professionals and amateurs are creating the widest and most unique range of Art.

This needs to be brought in front of the entire world. It is also time that we make this easily accessible and in a format which is convenient.

These thoughts have resulted in creation of Art for Everyday abbreviated as Afday.com. We thank you for coming over here and exploring a whole new world with us.

Please share your experiences and ideas with us by emailing us directly at [email protected] . Fellow designers and craftsmen who want to join us can email us on the same id..

The Moon Exports

The Moon Exports

The Moon Exports develops and provides handmade horn and wooden crafts. It enables artists and luxury decor businesses to have their desired product crafted by hands and fulfilled in timely manner.

The company provides raw as well as finished products such as horn button blanks, horn scales, horn bowls, horn walking sticks, horn mugs and decors, all in wooden too. The company was founded in 2015 and it is registered in Sambhal.’.

The Method

The Method is an independent creative art space.

Hobitute Art

Hobitute Art

To become the world’s largest Art and Hobby Specialty Company that unleashes liveliness in people and provides unmatched market reach and research space for artists. To facilitate accessible and affordable pursuit of art and hobbies by anyone, anywhere and anytime to catalyze self expression and experience of joy.

To assist artists and artisans in rural area to discover their potential and entrepreneurial talent. Help them to setup and reach out to the world using Internet technologies.

To offer quality artworks at best price for every customer. To impart Art education to each and every art lover.

To facilitate global market reach for artists and artisans. To institute research in the area of various art forms.

To offer platforms for the promotion of a variety of art, hobbies, and experiential training.. .

Brainy Gainy

Brainy Gainy

Are you a master at an art or a skill which you want to teach? Or is there a particular skill which you have always wanted to learn? It always happens that when you want to learn something new – any particular skill – there is never someone you know who can teach it. Vice versa, someone who is a master at a particular skill doesn’t really know how to promote this and get enough people interested enough to want to learn it.

This is where we come in. Brainy Gainy is the perfect platform where people who want to teach an art or skill can find those people who are interested in learning that skill or art.

We have only one Mantra – Knowledge is the only true Liberator! All you need to do is sign up for free with Brainy Gainy and enrol yourself in any class which teaches the skill you want to learn or create your own class and leave it to us to promote it to interested students.. .

Art and Decors

Art and Decors

E-commerce brand for curated global decors and lifestyle products. Product selection ranges from hand picked paintings, carpets, aromatherapy products and others.

Shipped globally.. .

Vadehra Art Gallery

Vadehra Art Gallery

Vadehra Art Gallery stands today as one of the oldest and well respected art galleries in India

ArtPandora

ArtPandora is an online art platform.

The Tossed Salad

The Tossed Salad

Lifestyle activist, foodie, music lover, designer and an experiment of God.

Moshbag

Moshbag provides a platform for all independent musicians, film-makers, & writers to release ONLY their new, original, & unreleased single, movie or book each month. Fans & Subscribers will have the opportunity to preview all newly releasing music, movies, & books uploaded by various artists on Moshbag each month.

Fans/Subscribers also get to download the entire package (all newly releasing music+movies+books) at the end of each month for a small subscription fee. To draw an analogy, think of Moshbag as Santa Claus who distributes gifts (new music, movies, & books) made exclusively by elves (Independent musicians, writers, & filmmakers) for children who’ve been good! (subscribers who pay a small fee)..

koohooo

Koohooo explores, nurtures, and promotes the innate creative talents among kids.

Curator of art

Curator of art

• A perfect “Rendezvous for artists and art patrons.” • Create a platform where thousands of artists can register sitting in the comforts of their studios, and let their masterpieces of art be available to the world to see, relish and buy for their collection. Curator of art strives to provide a support system where they can take away all the worries of an artist and let them focus on what they are good at, that is creating masterpieces.

Their endeavor is to create a new ecosystem of art patronage. Art lovers and patrons can have access to works of several artists at one platform..

Asian Business Exhibitions & Conferences LTD (ABEC)

Asian Business Exhibitions & Conferences LTD (ABEC)

Asian Business Exhibitions & Conferences Ltd. is the ruling monarch of the Indian private exhibition sector, bestowing excellence from Concept to Completion! Asian Business Exhibitions & Conferences Ltd specialize in conceptualizing over 70 shows across 10 verticals in over 19 major cities pan India and are the pioneers in the Indian trade exhibition and conference market propelling businesses for over two decades by creating unique platforms, where your company can connect with the local and global enterprises of every stature in order to generate better business avenues.

After successfully handling multiple verticals and hosting “Acetech” – Asia’s largest and world’s 3rd largest Infrastructure & Architecture show, ABEC is working relentlessly towards creating novel exhibition formats that can craft innovative trade solutions and global business networks.. .

Artistize.com

Artistize.com

Artistize provides visibility and exposure to the artists and identification and evaluation tools to the seekers.

HPF Films

HPF Films is a creative enterprise network of artists, brands and distribution platforms.

Plutus Art

Sculpture as an art form can be uplifting, benign, and inspiring. It can be made from a number of materials with fiberglass arguably the best suited one for its durability, versatility, and appearance.

In fact, fiberglass is the canvas upon which we at Plutusart give shape to our imagination. We are a passionate team of creative artists who are designers, manufacturers and exporters – all rolled into one.

We create- Founded in the year 2010, we have established ourselves in the field of fiberglass sculpting by making attractive statues of gods, goddesses, real and abstract objects, animals, planters, wedding gates and pillars, backdrop designs, wall hangings, indoor and outdoor fountain, to name a few. We customize- Our designs are customized not only to meet your requirements in terms of dimensions, size, shape, quality of finish and colour but we continuously strive to exceed your expectations as well.

The process we follow to bring your vision into reality is- => Create a basic structure with concrete binding => Start clay work with your approval at each stage => Remould the clay work (if any) based on your revision => We accept unlimited revision to our clay mould => Post approval, we get on with fiber casting, brassing, and cleaning => We apply primer before painting to ensure longevity of the sculpture => Finish the final product and send the same for your approval Extensive distribution network- We have a wide overseas distribution network in countries like USA, Australia, UK, Canada and others for our fiberglass products so that you don’t have to look far and wide to get the sculpture of your choice. Our quality- The fiberglass sculptures, statues, or figurines we make for you pass muster on their tolerance level, hardness and strength.

Importantly, to ensure the longevity of our creation, we make them weatherproof and fireproof as well.. .

Emami Chisel Art

Emami Chisel Art

Emami Chisel Art has become a well-known and favorite platform of art gallery bringing artisans and craftsmen together.

Arthat Studio

Arthat Studio

Arthat Studio is a shop for art, animation, advertising and graphic design.

Spiring

Spiring build products for artists to work and earn.

artstreet

artstreet is an online platform for art and handicraft products.

Art69

Buy The Art Direct From The Indian Artist Across The Globe!

Selene+Norman

Selene+Norman

Selene Norman is a company it develops digital creative agency.

Art Frontier Project

Art Frontier Project

Its an integrated information platform for arts, design & architecture enthusiast which aims at making the research in arts simpler.

PosterGully

PosterGully

Posters | Art Prints | Fan Merchandise PosterGully.com is building India’s largest online Fan paraphernalia store with the largest pool of artists that helps fans and followers buy Posters, art prints, and other merchandise of who and what they believe in – a one stop gully where you can take an enthralling walk and find everything you need to tell the world who you are. Recognizing that a vital aspect of selling fan merchandise online is to provide a compelling experience and creative content to inspire people to shop, the website interface is tuned to intrinsically resonate with the audience we are catering to.

We also encourage visitors to discuss their passion with us and other ‘likeminded’ enthusiasts they would find at PosterGully. We envision culminating World’s best brands with high fan base on PosterGully, enter into strategic alliances with vendors and crowd source artists to house exhaustive collection of fan merchandise..

TAKE ZERO

TAKE ZERO is the premier platform for performing artists like models, actors and singers to showcase themselves, discover job opportunities and get connected to the industry. Performing artists use TAKE ZERO to promote themselves by making beautiful online portfolio websites to showcase their work and talent.

TAKE ZERO is backed by Times Internet Limited, the digital venture of Times of India Group – India’s largest media and entertainment conglomerate. TAKE ZERO’s partners include a range of players in the industry including some of the top production houses, casting agencies, ad and creative agencies, and lifestyle magazines..

eMithilaHaat

eMithilaHaat

eMithilaHaat is working to promote and preserve the Award winning Madhubani Paintings. These are one of the ancient art forms of India which finds its roots way back to the marriage of Lord Rama and Seeta.

You can buy paintings and other art and crafts related to Mithilanchal which is helping the artisans of Mithilanchal to take their product to a broader audience.. .

Artysan

Artysan is an art company that provides portraits, graffiti, wall art, and interior design services.

ProjectsForSchool

ProjectsForSchool

We design develop and manufacture do it yourself (DIY) kits for curriculum based projects in science,arts and crafts for class 4th -12th

Inu

Inu is a social networking site that is aimed at connecting like minded people across the globe, together. While other social networking sites help you connect and share with people you know in real life, Inu does not restrict your interactions with people you know.

Everyone you know may not be your friend but some people you don’t know yet, could be. Inu looks at what you love and what you don’t while looking for compatible people in the world.

If you like Coldplay, you could send an “in” (something like a status message or a tweet) saying “I love #Coldplay” and an intelligent algorithm will look for people who share your view about the same, and recommend him as a connection for you. While the site is still under development, the launch of a beta version is expected to occur by the end of May.

Till then you could stay tuned to news about Inu at www.facebook.com/inudotcom. .

Artty.co

Artty is an “Art Industry Marketplace” that enables artists to offer their artwork to everyone and get paid for their efforts.

Artzyme

Artzyme is an online marketplace for handmade arts.

Artist Space

Artist Space

Please download our slide : https://app.box.com/s/hlgoqfmy0thc78wcakr2 Artists are everywhere and the most important thing is that there is no such platform for them where they can easily connect with Global Audience, Artist Space will handle all responsibilities such as promotion, sales , organizing events, etc. We will be working for them very hard so that they can deeply focus on the Art without worrying about a platform from where they can give a debut.

Artist Space is the space for every artist and gives you freedom from traditional way of innovating or performing or doing things which are not marked anywhere. Artist Space will give opportunity to every Artist having their own Space on Internet, without defining boundaries of an Artist, we are giving a platform to an artist to perform and getting the attention of the World.

This Space will connect to Global Audience and we will handle all the promotions, sales of records both online and offline and other technical tasks, Artist have to concentrate on his Art very deeply, as we know that creativity never dies. We have a very dedicated team working for this project, we will be collaborating with Various artists so that they can connect their limitless emotions, and feelings directly to viewer..

The Art Renter

The Art Renter

The Art Renter, founded in 2011, is a unique venture that allows individuals, companies and organizations to rent original art pieces of all values. Collaborating with artists and galleries, The Art Renter provides an online catalogue through which paintings can be booked.

Their professional services include collecting and delivering the painting to the desired location. Their trained personnel will ensure the painting is mounted firmly and safely thus ensuring the painting is well positioned and secure.

They believe by offering art on rent, you can benefit by regularly changing the art to display a variety, while keeping the investment low. Currently The Art Renter is operational only in the city of Bangalore, India.

They are expanding soon and will keep you posted as they do so.. .

Krayavasty Arts

Krayavasty Arts

Krayavastu Arts promotes local artisans for their handicraft products.

Paintcollar

Paintcollar

Paintcollar is an online marketplace for designer merchandise created by artists from all over the world.

eCraftIndia

eCraftIndia

eCraftIndia.com is India’s leading online handicraft shop with rich variety of Antiques, Paintings, Handicrafts, Wood Carvings, Gemstone, Jewellery, etc. eCraftIndia brings to you an unparalleled & comprehensive range of antiques, paintings, handicrafts, wood carvings, furniture, and a rich range of handicrafts in glass, marble, sandstone and handmade paper.

Handicraft items offered by eCraftIndia are beyond any comparison. The products that eCraftIndia offer have been prepared with utmost care & expertise by there skillful craftsmen & artists, with the same devotion & feelings as you will have while decorating your homes..

Third Culture Entertainment

Third Culture Entertainment

Third Culture Entertainment is an artist management and events company.

OpenArt

Art Exhibitions and Galleries in India

Uber Bazaar

Uber Bazaar

OyeBazaar.com is an online store for posters and prints in India. They primarily import posters and prints from the US and across Europe for customers in India who don’t have direct access to them.

The database is large and gives everyone plenty of options to choose from. Along with that, this site is trying to break the hold of large physical retail chains that sell posters that are procured locally.

Imported posters are delivered within 2-3 weeks and posters available locally or that are in stock are delivered within 2-3 days. Based in Bangalore, it was founded by a team of entrepreneurs who have varied experience in the e-commerce and manufacturing fields..

ClipartIndia Images

ClipartIndia Images

ClipartIndia Images is a company that sells Indian clipart images, storyboards for creative projects.

Teekhar

Teekhar is as an art organisation.

Lippi Systems

Lippi Systems

Lippi Systems is a firm that produces electronically engraved cylinders for Roto Gravure printing.

i-SAW Ventures

i-SAW Ventures

i-SAW Ventures is an India-based company that promotes information security awareness through artworks.

FleAffair.com

FleAffair.com

At FleAffair, with a vision to be India’s largest Online Shopping Flea market, we at FleAffair are striving for collaboration between the dedications of our team, imagination of the fabricator to fulfill the need of the shopper. We aim at providing vast & best quality merchandises to the customer at very low prices with fast & reliable delivery while giving an exposure of a world class e-commerce platform to all those who doesn’t have professional platform to sell and who has the talent to create something with love and their hands.

The idea is to differentiate FleAffair from other online shopping portals in the country, and to cater to those who enjoy shopping from flea markets or online shopping. Its a platform for niche sellers who may not have a branded shop but sell through stalls at renowned flea markets and platforms like Facebook/ Whatsapp etc.

but how many of customers do actually go and buy products from them, everyone is skeptical about direct payments / product quality / returns / reliability of the vendor. We bridge the gap between the Customer and these Vendors where we provide both a reliable platform to buy / sell with assurance.

We started with Arts & Crafts and have expanded our product categories to Sarees; Designer Sarees; Bollywood Sarees; Lehenga; Designer Suits; Suits & Kurtis; Indo Western; Western Dresses; Bags & Clutches; Wraps; Hair Accessories; Laptop Covers & Sleeves; Fashion Jewellery; Wedding Jewellery; Necklace; Jhumkas; Earrings; Necklace Sets; Jewellery Boxes; Bags; Handbags; Home Decor; Lamps & Shades; Photo frames; Kitchen and Dining; Dishware & Servings; Furnishing; Cushion Covers; Plants; Body Care; Cosmetics; Skin Care; Divine; God Statues; Temples; Handmade Crafts; Decoratives; Figurines & Miniatures; Stationary products and Organizers.. .

Storywallahs

Storywallahs

Storywallahs are a Bangalore-based company specializing in storytelling. They work with corporates, educators and entertainers, among others to help them discover and use the power of stories in their personal and professional lives.

Stories have shaped history, caused battles to be fought, helped movements win, leaders get elected and taught us how to go about their lives. Stories are the best way to inspire change, motivate people and teach..

Plovist

Plovist.com is a free online cloud platform dedicated to visual artists, mostly photographers, painters and digital artists. At Plovist, Artists can upload their art, get appreciated by a large audience and discover amazing artworks of other artists.

We have collaborated with the galleries in bangalore and artworks most liked by public and our experts will be selected to be displayed in these galleries.We will be conducting regular exhibitions for these artworks. Artists & Art Lovers can sell/buy on this website too, thus they will be able to market/monetize their work in an art aware community.

We intend to enhance your experience with us by introducing regular contests and providing expert feedback and critiques.. .

Globus Spirits

Globus Spirits

Globus Spirits is an art and at Globus Spirits that polish its skills each day to perfect the art.

FarfalleArt.com

FarfalleArt.com

Farfalleart.com is created to revolutionize the delivery of arts and crafts. Founded by Farfalle Multiservices private limited.

Farfalleart.com is an online art gallery cum marketplace to deal with artworks like abstract art, conceptual art, all types of painting, idols, sculptures, handicrafts etc and related products like art magazine, books, photography etc. We work as an online aggregator on behalf of sellers and buyers with modern technology where payments are much secured, Help to deliver the products safely from sellers location to global buyers, Where artworks are sold by artists/sellers to those buyers who offer the best price for the particular product..

Eternal Expression Tattoo & Piercing Studio

Eternal Expression Tattoo & Piercing Studio

Eternal Expression Tattoo & Piercing Studio is the biggest tattoo and piercing setup in India. Owned and operated by Tattoo Artist and Businessman Veer Hegde, who founded the brand in 2009.

The Bangalore based Tattoo studio is one of the leading brands in the Tattoo Industry in India. Breaking the news for being among the first 3d Tattoo Studios in the Country in 2010 they are now Voted “India`s Best Tattoo Artist in Bangalore” – GQ Magazine.

Art Make In India

Art Make In India

Art Make In India is a manufacturer and supplies of art and craft.

You may write to us at:  Daily Finance Media/Fupping Ltd, First Floor, 61-63 Rochester Pl, London NW1 9JU.

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Dikshu C. Kukreja

India's handicraft crafts: A sector gaining momentum

India's handicraft crafts: A sector gaining momentum

  • Mar 31, 2021, 06:59

Overview The handloom and handicraft industry has been the backbone of India’s rural economy for decades. It is one of the largest employment generators after agriculture, providing a key means of livelihood to the country’s rural and urban population. The sector functions on a self-sustaining business model, with craftsmen often growing their own raw materials and is well known for being a pioneer of environment-friendly zero-waste practices.

According to official estimates, India is home to 7 million artisans. However, data from unofficial sources indicates that the artisan strength is as high as 200 million. The wide nature of this range and disparity in the number is due to the informal and unorganised character of this sector. Handicrafts Sector India is home to >3,000 craft forms with artisans, spread across the country, working with papier-mâché in Jammu and Kashmir, thangka painting in Ladakh and Himachal Pradesh, phulkari and bagh textiles in Punjab, brassware in Haryana, basket-weaving in Uttaranchal, chikankari and zardozi work in Uttar Pradesh, blue pottery and block printing in Rajasthan, ajrak and kite making in Gujarat, gond painting in Madhya Pradesh, terracotta products and warli art in Maharashtra, crochet and lace work in Goa, sandalwood carving and banjara embroidery in Karnataka, vallam boat making in Kerala, thanjuvar kalamkari in Tamil Nadu, telia rumal and kondapalli toys in Andhra Pradesh, ikat work in Telangana, cane baskets in Nagaland, sikki grass products in Odisha, dhokra work in Jharkhand, kantha and patachitra crafts in West Bengal, madhubani paintings and mulberry silk products in Bihar, choktse tables in Sikkim, eri silk products in Assam and bamboo products in Chhattisgarh, Arunachal Pradesh, Manipur, Mizoram, Tripura and Meghalaya.

With this wide range of craft skills and the number of artisans in the country, India has the potential to make this sector a multi-billion-dollar industry. Handicraft exports from India reached Rs. 25,706.3 crore (US$ 3.5 billion) in 2019–20. Exports of various handicrafts segments are listed below:

  • Woodwares at Rs. 3,061 crores (US$ 420.45 million)
  • Embroidered & crocheted goods at Rs. 2,334 crores (US$ 320.51 million)
  • Miscellaneous handicrafts at Rs. 3,770 crores (US$ 517.68 million)
  • Handprinted textiles and scarves at Rs. 1,128 crores (US$ 154.96 million)
  • Imitation jewellery at Rs. 6,850 crores (US$ 94.08 million)
  • Art metal wares at Rs. 1,824 crores (US$ 250.52 million)

The US, the UK, the UAE, Germany, France, Latin American countries, Italy, the Netherlands, Canada and Australia are the key countries that import handicrafts. India stands to gain exponentially as the handicraft sector expands and gains momentum. Government Initiatives The government is actively working towards developing the sector to maximise its potential. Artisans face challenges such as inaccessibility of funds, low penetration of technology, absence of market intelligence and poor institutional framework for growth. In addition, the sector is plagued by implicit contradiction of handmade products, which are typically at odds with scale of production. To overcome these challenges, the government has launched several initiatives and schemes.

Ambedkar Hastshilp Vikas Yojana

The A mbedkar Hastshilp Vikas Yojana collaborates with Dastkar Shashktikaran Yoajan to support artisans with their infrastructure, technology and human resource development needs. This scheme was launched with the objective of mobilising artisans into self-help groups and societies with the agenda of facilitating bulk production and economies in procurement of raw materials. The programme aims to empower these communities with design and technology upgrades, trainings and design workshops to impart commercial market intelligence, introduce new techniques and develop prototypes to suit the preferences of contemporary markets that are central for the implementation of this scheme.

Mega Cluster Scheme

The objective of this scheme includes employment generation and improvement in the standard of living of artisans. This programme follows a cluster-based approach in scaling infrastructure and production chains at handicraft centres, specifically in remote regions, where the sector is largely unorganised and has not evolved to adopt modern developments. Under this scheme, clusters are identified by the Handicrafts Mega Cluster Mission (HMCM) via central and state agencies for upskilling and development.

Marketing Support and Services Scheme

This scheme provides interventions for domestic marketing events to artisans in the form of financial assistance that aids them in organising and participating in trade fairs and exhibitions across the country and abroad. Financial assistance is also provided for social and welfare needs of artisans. Craft awareness, demonstration programmes and buyer-seller meets are another key aspect of this programme to ensure integrated, inclusive development of the sector. Another component of this scheme is increasing publicity and promoting brands in print and electronic media to improve visibility.

Research and Development Scheme

This initiative was introduced to generate feedback on economic, social, aesthetic and promotional aspects of crafts and artisans in the sector, with the objective of supporting implementation of aforementioned schemes. An in-house research and development team conducts surveys and studies on crafts and their production challenges, which could range from availability of raw materials and access to technology, product design flaws, quality control procedures, financial assistance, legal assistance, international certifications and other operational issues. This research is conducted periodically, and the findings are evaluated, solutioned and plugged into the relevant scheme.

These schemes fall under the government's National Handicraft Development Programme, which is being implemented by the Office of the Development Commissioner of Handicrafts. Way Forward… The tangible and intangible nature of India’s craft heritage, coupled with its regional uniqueness, presents the country with a competitive global advantage. The Indian craft sector has the scope to become a billion-dollar marketplace with the right support and business environment. Developing a systematic approach, which nurtures the intrinsic value of craft skills and opens avenues for product design and manufacturing will increase access to new markets. Alongside, capitalising on e-commerce for online visibility and operational efficiencies will prove to be a critical success factor as the sector evolves and gains further traction.

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Ask the analyst for, india arts and crafts market (2024-2030) | analysis, growth, companies, value, covid-19 impact, forecast, revenue, size, trends, share, outlook & industry.

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India Arts and Crafts Market Synopsis

The India arts and crafts market is estimated to witness a CAGR of 4.5% during the forecast period 2020-2026. The growth of the arts and crafts market can be attributed to growing interest in DIY activities, increasing demand for art supplies, rising focus on home décor items, growing popularity of various craft techniques like decoupage and quilling among others. Additionally, rapid urbanization coupled with changing lifestyle are other factors that will drive the growth of this market in India over the forecasted period.

Drivers of the Market:

Growing Interest In DIY Activities: With an increase in disposable income, people are opting for leisure activities such as handicrafts and painting at home which helps them relax their minds from hectic schedules while also developing creative skillsets which has been driving the growth of this segment significantly over recent years. Increasing Demand For Art Supplies: Increased focus on aesthetics by consumers along with rise in awareness about different art forms are some key drivers for increased demand for art supplies including paints & colors, clay & potteries among others globally. Rising Focus On Home Decor Items: Consumers these days prefer unique pieces to add character or beauty to their homes which is driving them towards buying handcrafted items such as wall hangings & murals made out of fabrics/papers combined with beads or mirrors etc., thus creating a huge opportunity for sellers who make handmade products catering to this segment leading to an upsurge in sales numbers across all channels worldwide.

Challenges of the Market:

Lack Of Skilled Labour : Owing to lack experienced labour required for making quality handmade items especially those requiring special techniques like weaving or glass blowing, there is limited availability resulting into lesser production capacity thereby affecting supply chain operations adversely impacting overall sale numbers globally obstructing its potential growth prospects negatively.

Key Players of the Market:

Major players operating in Indian Arts And Crafts Market include Fabindia Overseas Pvt Ltd , Jaipur Rugs Co Pvt Ltd , D`Decor Exports Private Limited (SEL Manufacturing), Handicraft Export Promotion Council Of India , Sunil Industries , Raj Mehra& Sons (Export) Pvt Ltd., Jaipur Handloom House LLP amongst others.

Key Highlights of the Report:

  • India Arts and Crafts Market Outlook
  • Market Size of India Arts and Crafts Market, 2023
  • Forecast of India Arts and Crafts Market, 2030
  • Historical Data and Forecast of India Arts and Crafts Revenues & Volume for the Period 2020-2030
  • India Arts and Crafts Market Trend Evolution
  • India Arts and Crafts Market Drivers and Challenges
  • India Arts and Crafts Price Trends
  • India Arts and Crafts Porter's Five Forces
  • India Arts and Crafts Industry Life Cycle
  • Historical Data and Forecast of India Arts and Crafts Market Revenues & Volume By Type for the Period 2020-2030
  • Historical Data and Forecast of India Arts and Crafts Market Revenues & Volume By Drawing Pen for the Period 2020-2030
  • Historical Data and Forecast of India Arts and Crafts Market Revenues & Volume By Paints and Stains for the Period 2020-2030
  • Historical Data and Forecast of India Arts and Crafts Market Revenues & Volume By Craft Tools for the Period 2020-2030
  • Historical Data and Forecast of India Arts and Crafts Market Revenues & Volume By Others for the Period 2020-2030
  • Historical Data and Forecast of India Arts and Crafts Market Revenues & Volume By Applications for the Period 2020-2030
  • Historical Data and Forecast of India Arts and Crafts Market Revenues & Volume By Home Use for the Period 2020-2030
  • Historical Data and Forecast of India Arts and Crafts Market Revenues & Volume By Commercial Use for the Period 2020-2030
  • Historical Data and Forecast of India Arts and Crafts Market Revenues & Volume By Educational Use for the Period 2020-2030
  • India Arts and Crafts Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Applications
  • India Arts and Crafts Top Companies Market Share
  • India Arts and Crafts Competitive Benchmarking By Technical and Operational Parameters
  • India Arts and Crafts Company Profiles
  • India Arts and Crafts Key Strategic Recommendations

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Can the Arts and Crafts Sector in India be Sustainable: A Grounded Theory Approach to Mapping Challenges and Proposing Solutions

  • Original Research
  • Published: 22 September 2022
  • Volume 17 , pages 46–55, ( 2022 )

Cite this article

  • Farhat Basir Khan   ORCID: orcid.org/0000-0002-4457-4431 1  

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The demand and market for indigenous art, craft and handloom products in India have witnessed a massive decline in recent years. The growing popularity of machine-made products through online retail and a lack of monitoring for product quality led to genericide in the arts and crafts sector, which is detrimental to the indigenous and traditional handicraft businesses. India’s sub-optimal performance in competitiveness factors such as basic infrastructure, intellectual property rights, education and broadband adoption not only bring down revenues for indigenous artists and crafts people but also lower consumer demand due to a lack of trust in the product as well. Drawing on constructivist grounded theory, this paper identifies challenges facing indigenous art and craft sellers and proposes measures to ensure the sustainability of this sector. The paper also finds that Genericide is not only having an adverse economic impact on the sector but also affecting the brand image of Indian Indigenous Arts and Crafts. Geographical Indication is proposed as a possible way to create a differentiation between indigenous products and generic products to counter Genericide and check the growing hyper-competition. A system for quality management is suggested to ensure Geographical Indication products stand out and win consumer trust.

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Introduction

India has been known globally for its arts and crafts, even when the artisans and crafts people work in anonymity and without any recognition for their work (Dash & Mishra, 2021 ). The country’s rich history, multitude of traditions and varying geography have resulted in a huge variety of craft forms and artisanal skills. Despite hosting the second-highest number of employees in India, the sector has lagged in exports, with India contributing only 2 percent to global handicraft exports, which pales in comparison to China’s 30 percent (EY, 2012 ; Kennedy, 2020 ). The COVID-19 pandemic has resulted in millions of jobs being lost and countless people being pushed into poverty. 10.9 million people lost their jobs in 2020 in India alone (Saraswathy, 2021 ), while around 10 million lost their jobs in the second wave in 2021 (Business Today, 2021 ). Millions of workers also suffered pay cuts, while numerous underpaid workers from urban cities returned to their villages, far from their places of employment (Khan & Sultan, 2020 ). Despite this, India managed to maintain its position in the World Competitiveness Ranking by Switzerland-based Institute for Management Development (IMD), for the third year in a row (Mishra, 2021 ). India ranked 43rd out of the 64 countries assessed in the annual ranking; the index measures the economic well-being of the citizens of the countries analyzed and the extent to which the respective governments promote it through policy-making and implementation.

The arts and crafts sector has been in distress since long before the pandemic started (India Today, 2016 ). For over a decade, the sector has been plagued by declining demand, hyper-competition, scarcity of market opportunities and middleman's abuse. Dasra, a charitable organisation, indicated that the number of artisans in India has been drastically declining over the previous decade. This is despite India ranking competitively in the Talent (38) and Capital (4) niches in the competitiveness index (IMD, 2021 ).

Apart from the low demand, there has also been a lack of funds, technological penetration, market intelligence, as well as artisan groups’ weak institutional framework. This is clearly visible in the low rankings in the Technological Framework segment (62), which references low scores for broadband adoption. In comparison, India ranks first in Investments in Telecommunications, which points to an adoption issue and not a coverage issue, and hence the low ranking (55) in Adaptive Attitudes (IMD, 2021 ). All these factors add up to a landscape that proves to be severely prohibitive for traditional arts and crafts business owners, who simply cannot compete with the marketing budgets of even modest brands with better profit margins.

The sector's modest wins have been due to self-sustaining business structures, with craftspeople frequently farming their own raw materials. This is often the only way to remain competitive in a market dominated by mobile-first and generic arts and crafts businesses. That is not to say that there has been no support from the Government of India and other players in the ecosystem. However, the entire ecosystem is not optimally designed and the country as a whole lacks in digital competitiveness and future readiness. This has resulted in a failure to pivot to a digital retail model that could have helped the artisans to sustain their businesses.

This study aims to answer questions such as “How are we going to deal with the declining demand for arts and crafts, especially indigenous products?”, “How will we tackle the competition arising from Genericide and better finished products coming out of factories at breakneck speed and dirt cheap prices?” and “What particular areas of competitiveness need to be improved to provide an enabling ecosystem for the sector to be sustainable?”.

Literature Review

Arts and crafts are vital in representing and promoting one’s history, culture, and traditions. They are an excellent means of preserving traditional skills and talents that define the history of any country or region. In India, the arts and crafts industry is decentralized and employs millions of people from different parts of the country. The traditional art and indigenous products are mostly manufactured in rural areas through labor-intensive processes, while the retail of the products is more prominent in urban areas (Dash & Mishra, 2021 ).

Through informal knowledge, indigenous arts and crafts play a critical role in promoting a region's history and traditions (Das & Das, 2019 ). In India, the arts and crafts industry has been on the decline for several years now (Chamikutty, 2013 ). The main reasons leading to the decline have been identified as thin margins, inability to compete in the market, exploitation by middlemen, lack of infrastructure, and improper implementation of government schemes and policies (Shah & Patel, 2017 ). The challenges for indigenous artisans could be even more acute.

Local artisans continue to play a vital part in the rural economy's development. But because of limited opportunities and exposure, a significant number of the artisans migrate to urban areas to ply their trade (Papola, 1984 ). The challenges faced by the migrating artisans have not been studied at length. Figure  1 represents the most obvious reasons for the decline of the arts and crafts industry and the problems faced by Indian artisans as per the current literature available. It is seen that most artisans can cut out the middlemen by selling directly to their customers which leads to migration to urban areas where the living costs and shop rents can be a deterrent. As a lot of artisans tend to earmark their products for export without quality certifications, ascertaining export quality becomes an impossible task, which can also lead to smaller margins (Dash & Mishra, 2021 ).

figure 1

Visual representation of reasons for the decline of arts and crafts industry and the artisans in India as per available literature

In the past, most marketing efforts for arts and crafts, especially indigenous products, have been done by state governments in a bid to improve tourism in their respective states and by the central government in a bid to improve exports (Bharati, 2005 ). Yet, with growing costs and inflation, it has been difficult for household industries to earn enough income to sustain the people involved in the trade (Setty, 1963 ). There has also been a lack of transformation revolution, such as the Green Revolution toward the end of the nineteenth century (Kennedy, 2020 ).

The disparity in intake of resources between urban and rural populations in India is glaring. The urban population now receives formal design education, which is passed on generation-to-generation in the rural setting (Das & Das, 2019 ). The problem of education is exacerbated in non-urban areas due to the lack of access. Despite leading investments in telecommunications, India ranks poorly in the Competitive Index when it comes to Technological Framework, Future Readiness and Training and Education (IMD, 2021 ).

Furthermore, in the arts and crafts sectors, there is little to no emphasis on image and reputation (Fillis, 2003 ). In the past, artisans were able to create positive images by utilizing their creative reputation, however, the new markets are unrelenting and need modern brand and marketing methods to be successful. Lack of information regarding the artistic traditions and the products can lead to loss of indigenous identity. Consumers often equate handicrafts with machine-made products, which leads to a loss of cultural and sentimental value, thereby failing to preserve and capitalize on the true potential of art (Nair, 2012 ).

With 3000 craft forms, the industry could have been the face of important government schemes like the ‘Make in India’ campaign, however, the low-profile industry has not received the necessary attention to fulfill its potential (Kennedy, 2020 ). Additionally, the efforts made by the government have not been enough to support or sustain the sector (Shah & Patel, 2017 ). Lack of affirmative action affects the competitiveness of indigenous art, which is rapidly disappearing from urban markets to be replaced by cheaper, better quality and better finished replicas (Dausch, 2022 ).

Constructionist Grounded Theory (CGT) was used in this study as it reshapes the interaction between the researcher and the participants (Mills et al., 2006 ). Data from both primary and secondary sources was gathered and examined. For primary data, in-depth, semi-structured interviews with 25 art and craft sellers were carried out. The participants were selected at random at various art and craft markets and exhibitions in Delhi. Only sellers who were selling indigenous products were considered. All of the vendors were also involved in the creation of their goods. A survey of relevant literature, including journal papers, books, and news stories, was used to acquire secondary data.

The sellers were approached and after ascertaining if they met the selection criteria, interviews were set up on short notice. In-depth interviews were conducted with artisans and craftspeople from various regions of India known for their indigenous art, handicrafts, and raw material. The interviews were recorded, transcribed and analyzed. The transcriptions and translations were cross-checked by two experts to ensure the consistency and accuracy of the obtained data. Open, axial and selective coding of the data was done to identify themes. The thematic outcomes were used to construct a grounded model. To ascertain the reliability of the data, inter-rater reliability was done and two peer reviewers were asked to rate the code. A near-perfect score was obtained.

All the respondents believed that genericide was prevalent in the arts and crafts industry and was impacting the business of the people involved in the craft. Based on the responses, the impact can be categorized into economic impact and effect on brand image.

Demand for Indigenous Art & Craft

Figure  2 depicts the responses of artists and craftspeople to whether the demand for their products has increased or decreased. 90% of the respondents believed that there was still a decent demand for indigenous art and craft products in India. All the respondents stated that international buyers were always more interested in their products than Indian buyers.

figure 2

Growth and decline of demand of indigenous art products ( n  = 10) vs handloom & handicraft products ( n  = 15) in India

64% of the respondents claimed that the demand for indigenous products had been declining over the years and the pandemic and the resultant lockdown aggravated this trend. It was noticed that the artists with an increase: decline ratio of 1:1.5 found the demand to be better than artisans and craftspeople 1:2.

An award-winning Madhubhani artist suggested that her buyers were becoming increasingly interested in her work because of the originality she brought to it. “One of the things about Madhubani art is that it cannot be replicated easily. Those who know this art can easily tell an original piece from a fake one. I am pleasantly surprised by how well some of the tourist buyers know about Madhubani art,” she claimed. Contrastingly, one of the respondents who specialized in camel bone art believed that this art form was losing appeal due to various reasons and that his family had been using this art form for ages to create products that could be sold to make a living. He didn’t see himself working in the field any longer and would not further impart the skills in the generations to come.

Sustainability of Indigenous Art & Craft in India

60% of the respondents believed that the art and craft sector in India would be able to sustain itself, despite the difficulties faced by the artisans and craftsmen. While 20% of the respondents believed that their work was losing popularity, 20% believed that although their work was still popular with the buyers, they were not making enough sales to sustain their business or support their families. The latter believed that with support and reforms across various levels, it could be a sustainable business in the future. Figure  3 shows the distribution of the respondents who believed the sale of indigenous art and craft to be a sustainable business versus those who did not think it to be sustainable, and those who believed it was not sustainable but has the potential to do so with assistance.

figure 3

Distribution of respondents ( n  = 25) who believe the sale of indigenous art and craft is a sustainable business in India

Possible Reasons for the Loss of Demand

90% of the participants believed genericide or duplication of products was having a negative to severe impact on the sales and revenue generation in the handicraft and handloom sector. While artists were more secure about their products, the artisans and the craftsmen were not.

70% of the respondents believed that power looms and industry-manufactured replicas could upstage their business, while 30% believed that their art was not easy to replicate and thus they would be able to make a living from it. However, all the respondents believed that machine-made products sold at cheap prices were affecting their margins and making the market unnecessarily competitive.

60% of the respondents highlighted the lack of trust in the authenticity of the products as a potential issue faced by arts and crafts sellers. Figure  4 depicts a word cloud of the issues faced by them in selling their products. Other issues highlighted by the respondents included ‘lack of profits’, ‘hyper-competition’ and ‘unsustainability of the businesses’.

figure 4

Word cloud depicting the most common issues faced by arts and crafts sellers in India

Possible Solutions to the Identified Problems

75% of the 25 respondents believed that some kind of a system, indication or certification for their indigenous products could improve the trust factor, as well as help compete against mass-produced replicas and copies. 5% believed that although GI might help, it would not be good for the proliferation of the art. Loss of trust in indigenous products meant that the buyers were not willing to pay a premium for hand-made products and would rather buy similar-looking machine-made products for a lesser price.

One of the interviewed participants, who specialized in producing Chanderi handloom products, believed that while Chanderi is native to Madhya Pradesh and is a result of meticulous work, the buyers had a tough time believing in its authenticity and paying a premium price for it. Speaking to his concerns, he said: “Chanderi is a traditional knitting technique that involves creating the entire unit using a single thread. It takes years of training and several days to complete. If we do not even make a few thousand rupees for one piece, how will we be able to sustain us and our families?” When asked about a possible solution for this problem, he stated that if his products could be identified as genuine Chanderi products, he could possibly charge a little more money for them.

Similarly, a craftsman specializing in Jodhpuri design, said, “If my products have a seal or a mark identifying it as a real Jodhpuri product, I can make more sales. Currently, replicas are mass-produced in factories, which can be sold at a much cheaper price, forcing us to lower our prices, which means that our trade is not profitable, despite having the quality to show for it”. A camel bone artist also highlighted the need for better education about the products and traditional art. “My family has been in this business for many generations now and the knowledge is passed from one generation to another. We have been sustaining ourselves with this trade as we have had stable sales but in the last five to six years, we have been struggling to make ends meet. Plastic and silicone products sold in the name of camel bone art are really hurting our business and we are slowly shutting it down for good,” he said.

100% of the respondents believed that policy reforms and government support are required to keep the trade going in India. Apart from a certification system at a central level, the participants asked for more government support through exhibitions, training programs, monetary support in times of need and promotion of the sector. Figure  5 depicts the various initiatives and reforms expected by the art and crafts sellers and business owners to deal with the increasing challenges in selling their products and sustaining the trade.

figure 5

Distribution of (top 5) reforms and initiatives that can reverse genericide and improve the sustainability of arts and crafts sector in India, according to the interviewed participants ( n  = 25)

Data Analysis

The data were broken down into smaller chunks and statements that were tabulated in MS Excel. Four defining statements were taken from each participant and open-coded with labels that seemed appropriate. Labeling was done as loosely as possible to avoid any bias. Table A1 represents the open coding analysis of the selected statements (see Table A1 as given in supplementary Appendix file).

Once the statements (data) were appropriately coded, patterns & similarities were identified, mapped and tabulated. Similar or somewhat-similar labels were clubbed together in columns. Each column was further categorized using one defining theme/category for all the open-code labels in that column. Table 1 represents the various labels from open coding tabulated under different themes of categories.

For the final step of the coding process, the axial themes were further categorized into broad categories that could be discussed thematically. For better understanding of the broader themes, the discussion was done in light of the issues plaguing the industry and possible solutions to those issues/challenges. The challenges were further divided into existing challenges and emerging challenges that will need to be tackled. Figure  6 depicts the selective coding process of the axial themes from Table 1 .

figure 6

Graphical view of selective coding of axial data (based on Table 1 )

A number of themes emerged from the analysis of the data, which can be summarized in four sections: existing challenges, emerging challenges, potential solutions and desirable outcomes.

Existing Challenges

There has been a gradual decline in the demand for arts and crafts products in India. The availability of cheaper alternatives has meant that crafts have lost their appeal for many as they are seen as antithetical to modern tastes (Chamikutty, 2013 ). This was also identified as the major challenge faced by art and craft sellers in India. The lack of demand, especially during the pandemic, had a spiraling effect on the trade, which meant lower production as well as lower interest in learning about and participating in the creation of indigenous arts and crafts. This is in contradiction to Jean-Baptiste Say’s Law of Market which presumes that production was the source of demand (Béraud & Numa, 2018 ). In fact, this finding propagates inverse Say’s law, which proposes that a lack of demand causes a lack of production (CBPP, 2014 ).

The growing lack of demand has pushed many artisans and craftsmen to despair as the profits they make from sales are barely enough to buy their meals. As the pandemic impacted sales, their livelihoods were also impacted. India’s poor Digital Competitiveness, especially in the areas of ‘Adaptive Attitudes’, ‘Wireless Broadband’, ‘Internet Retailing’, ‘Smartphone Possession’ and ‘IT Integration’ almost made it impossible for such workers to go digital and keep their businesses running. Several artisans and craftsmen took up jobs with guaranteed pay and it would be difficult to get them back to their original trades unless significant, visible changes are made in the sector.

Another challenge that has plagued the artisans and craftsmen in India is the lack of marketing and business skills. The arts and crafts sector has heavily relied on traditional retail through brick and mortar stores, and temporary stalls at fairs and exhibitions. The lack of omni-channel retail and the inability to pivot to online mediums has hampered sales during the pandemic and caused many small businesses to shut down, and led a considerable number of artisans and craftspeople to choose a more certain source of income.

Emerging Challenges

The biggest problem facing the arts and crafts sector today is genericide and the problem is getting progressively worse by the day. This is in line with India’s competitiveness record in ‘Intellectual Property Rights’, for which it is ranked 44 th out of 64 assessed countries (IMD., 2021 ). For the arts and crafts market, it has resulted in a hyper-competitive market with cheap knock-offs, replicas and similar looking products sold in the market at cheap(er) prices. The use of power looms and other modern machinery has propelled a market of generic products sold as indigenous products, which not only creates a trust deficit with the buyers but also forces the indigenous product sellers to sell at cheaper prices to be able to compete. As producing handicrafts and handlooms is a lengthy process, each product can take several days to be prepared and so profit margins have to be enough to sustain the artisans and the sellers. The trust deficit has also been affecting sales from physical shops as customers start doubting the quality and ingenuity of the products. Online markets have aggravated the problem with customers often disappointed with their purchases and dissatisfied with the quality of products.

Implications

This study questions the premise of growth of artists and artisans in a challenging marketspace marked by several issues and obstacles. A Grounded Theory approach helped identify new themes that were not previously known or focused on. These themes can provide foundations for further research, both qualitative and quantitative.

Proposed Solutions

Geographical indications.

To deal with the emerging problem of genericide, a system that could provide an identity of their own to original indigenous products would be useful. When it comes to products that are indigenous to a region, Geographical Indication has become a cornerstone of intellectual property protection in the recent past (Saqib & Sultan, 2013 ). Geographical Indications are used to identify goods as originating from a specific region or geography. The credibility of the product is attributable to where it comes from. Internationally, a number of countries have operated with a Geographical Indication system. South Korea, for example, has had a GI system in place since 1999 (Suh & MacPherson, 2007 ).

Not only does GI marking give the products a brand identity, it also gives the sellers an edge in the market. This can be crucial in improving sales and competing with generic products of lesser value.

GI can also help establish a brand image. Saqib and Sultan ( 2013 ) believed that in absence of an established brand identity, GI can give a small business the identity it requires to be able to compete and succeed. A study analyzing the regional impacts of GI using the case study of ‘Boseong’ green tea found that GI enhanced the image of the product, and led to increased demand and production (Suh & MacPherson, 2007 ).

Information Campaigns

Periodic promotions of indigenous arts and crafts, in addition to information campaigns explaining the significance of such products, can help increase the demand for these products. The interviews indicated that the casual Indian buyer lacks the basic understanding of Indian art and craft that may be specific to a region. For example, the average buyer does not know why Madhubhani art is considered intricate or the significance of Chanderi or Naga art, and this lack of awareness leads to a lack of appreciation. The various craft exhibitions and marketplaces such as The National Crafts Museum & Hastkala Academy bring together indigenous artisans to give them a platform. However, lack of marketing results in a limited crowd and thus limited sales.

Quality Assurance

The challenge of lack of export quality can be fixed by a certification of minimum acceptable quality. Guidelines for what constitutes minimum quality can be drawn up and made available across the country. A quality checker can be appointed at the local level and would be in charge of the certification. This will not only ensure the quality of the products, but it will also gradually foster trust in indigenous arts and crafts. Genericide and poor quality handicrafts have hurt public perception of indigenous products, so quality checking can be an instrumental step toward correcting the same. However, this has to be done in tandem with other policy reforms.

Impart Training

The lack of innovation and skills is a critical problem and needs to be addressed at the earliest. While the beauty of the indigenous art and crafts is in its organic, hand-made production, the use of technology will not only enhance production speed but will also improve the finishing of the products. Machines can be used to automate and speed up various processes involved during production, which can improve output, and thus boost margins on the products. Design courses are becoming popular in the urban setting but also need to be popularized in rural areas to impart education about the entire production and distribution process.

Policy Reforms

Policy reforms, across the sector, will be needed to make the trade sustainable. From economic support during times of need, such as the recent years of the pandemic, will ensure that artisans can keep earning a minimum amount that can help them sustain their families. Additionally, a sustained effort, akin to the Green Revolution that helped farmers across the country and helped develop the sector, is needed for the arts and crafts sector as well. Indigenous art and craft could be the face of a national government initiative like ‘Make in India’ and this would help spotlight the sector and bring it the attention it needs.

Cushion Losses

The loss of income can also be mitigated with insurance plans. A subsidized, minimum-guarantee insurance scheme for artisans is needed to secure the livelihoods of people involved in the trade so they may cushion any losses. A central insurance scheme like the ‘Pradhan Mantri Fasal Bima Yojana’ for the crafts sector is needed. Such an initiative would be a welcome step toward ensuring the sustainability of the sector.

Expected Results

The proposed solutions are expected to address the various challenges faced by the artisans in India. The solutions, with the right implementation, would lead to:

Improved demand : Establishing a brand identity for indigenous products, in addition to improved quality and the right promotions, can lead to an increased demand for such products. GI can impart exclusivity to products, thereby making them more desirable, especially to the urban consumers.

Improved sales : Improved demand and marketing, in addition to improved production through the incorporation of technology, can lead to improved sales for the artisans. With various government schemes and platforms, artisans can easily reach out to their customers and make sales.

Improved margins : By lowering the cost of the products through the incorporation of technology, and improved pricing because of branding and quality initiatives, the margins can be improved substantially. This will not only make the trade profitable but also generate enough revenue for growth and expansion.

Improved trust : GI and quality certifications will lead to improved trust in consumers. By ascertaining that a product is native to a certain region or area, and guaranteeing a quality product, the sellers can inspire confidence in the consumers.

Financial security : The right implementation of supportive policies at a national level can impart a sense of security to the artisans. With facilities such as interest-free credit and insurance, the artisans can be allowed to invest in technology and raw material, while working with a cushion that can absorb their losses in terms of any untoward instances and calamities like the COVID-19 pandemic.

A Grounded Theory Model of Making Indigenous art and Craft Business in India Sustainable

The themes indicate that there are existing and emerging challenges faced by the indigenous artisans in India. These problems have possible solutions that can lead to outcomes that can make the trade sustainable in India. Figure  7 depicts the grounded model derived from the various themes that emerged from the study.

figure 7

Grounded theory framework of challenges, solutions and sustainability in the indigenous arts and crafts sector in India

The arts and crafts sector in India is as inconstant as it is important. Despite being the second biggest sector for employment in India, there has been a lack of innovation, advancement, policy intervention and investment in the sector. The challenges faced by the artisans and craftspeople looking to sell indigenous products are varied and have been holding the sector back for decades now. As genericide threatens to put an irreparable dent in the continuation of the sector, causing hyper-competition that does not favor indigenous artists and craftspeople, major reforms are required at multiple levels to make the sector more sustainable. These issues also highlight a bigger problem: India’s lack of digital competitiveness. The lack of access and education in remote and non-urban areas has effectively meant that people engaged in the arts and crafts sector have to over-rely on physical markets for sale and sustenance. The lack of focus on protection of intellectual rights aggravates the situation as artists are unable to protect their art and charge a price that works for them.

GI seems to be the logical choice for existing and emerging challenges that threaten the people working in the sector—a system that can identify indigenous products can help in differentiating them from generic and mass-produced products. This can help in creating a brand image for such products, which will be valuable in improving sales and improving margins. In the long run, as a nation, India needs to improve its digital competitiveness, especially future readiness to ensure that unforeseen circumstances like the pandemic do not derail a significant percentage of the population.

There is a need for multi-layer intervention that involves reforms at the policy level and upskilling of workers in the sector to help them thrive in a competitive market. The problem has been compounded by a lack of information campaigns regarding indigenous art forms. Inherently tied to tourism, such art forms are popular with international travelers but have been constantly losing their appeal in the domestic markets. Information and promotional campaigns, as have been used for promoting tourism in various states, are the need of the hour to start the revival of the arts and crafts sector in India. While the sector has been intrinsically integrated into the history and culture of the country, lack of focus on the challenges and issues can easily lead to their dilution as artisans and craftspeople look for more sustainable options.

A Grounded Theory model of sustainability is proposed which identifies existing and emerging challenges in arts and crafts in India and pinpoints the necessary changes that are needed to achieve sustainability. As this study focused on indigenous products, broader research into all forms of arts and crafts is recommended for a wider frame of reference for academic and policy examination.

Key Questions Reflecting Applicability in Real Life

What is the extent of impact that genericide and duplication have on actual sales and profit margins of the retailers?

How convenience trump quality is when it comes to buying products online?

How customers prepared to buy a premium price for products with GI labels & quality checks?

How the arts and crafts sector in India been neglected on the policy front when compared to other economic sectors?

Data Availability Statement

All data generated or analyzed during this study are included in this published article (and its supplementary information files).

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Acknowledgements

The author would like to thank Mr Nabil Sayed and Mr Javed Sultan for data collection and tabulation, Ms Zarine Farhat for data visualisation, Dr Nupur Singhal for comments on an earlier draft, and Dr Kirankumar S. Momaya, editorial team of the JGBC and the two anonymous reviewers for their productive suggestions

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Khan, F.B. Can the Arts and Crafts Sector in India be Sustainable: A Grounded Theory Approach to Mapping Challenges and Proposing Solutions. JGBC 17 (Suppl 1), 46–55 (2022). https://doi.org/10.1007/s42943-022-00065-9

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In India, the handloom and handicraft industry has been the torchbearer of the country's rural economy for more than decades. The industry is one of the largest employment generators following the roots of agriculture while providing key sectors of livelihood to India's rural and urban population. The arts and craft functions on the self-sustaining business model, with craftsmen, often developing their raw materials and are well known for being a pioneer of environment-friendly zero waste practices. According to the official estimates, India is home to seven million artisans and data from the unofficial sources direct the artisan strength to over 200 million in population. The sector is informal and unorganized in character and wide in nature. India has more than 3000...

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Business Alligators

How to Start an Art and Craft Business {Creatively}

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Written by BusinessAlligators Support

Start business, 8 comment(s), october 25, 2017.

Starting an Art and Craft business is one area that many creative individuals aspire to excel in. And they have valid reasons to do so. The best part of starting an art and craft business is that it can be easily accommodated into your daily routine. You can easily take time out from your regular chores and craft meaningful things; be it after dinner, before your kids wake up, on the weekends; the list is endless. In fact, in the US alone, the total size of the creative industry is $43.9 billion , a significant increase of 45% from the year 2011.

However, taking it to a level where your products sell is not that easy. In addition to the skills to create something artistic, there goes a great amount of market research and the ability to differentiate your business, so that it is easily identifiable to the customers. And so to assist you in succeeding in art and craft business, we have enlisted the important steps. Though I would recommend you to go through our article basic steps of starting a business with this article for better insights.

Niche and Demographics

Conducting an in-depth market research is imperative in starting an art ‘n’ craft business. It is important to identify a niche that has a market, easy availability of components and is going to transform into a profitable business for you in the future. In other words, create something people are going to buy. One must keep into consideration the gender, age, areas of interests, likes or dislikes, needs and wants of the right audience. An arts ‘n’ crafts business can be categorized into the following 2 segments: Application Segment

Application Segment

  • Commercial Use
  • Educational Use

Type Segment

  • Painting/Drawing/Calligraphy/Print Making
  • Craft tools
  • Card Making/Paper Crafting
  • Jewelry making
  • Floral crafts
  • Cake and food decorating
  • Cross-Stitch, Embroidery, Needlepoint, Needle Felting etc.
  • Fabric/ Sewing craft
  • Ready to decorate Woodcrafts/ Fashion crafts
  • Sculpture/Pottery/Glass Crafting
  • Kid’s craft
  • Al other crafts

Secondly, while at the initial stage, refrain from taking too much and be all over the map with your product line. Focus on where your strengths lie and with time and experience, you can expand more. Visit local libraries to find business magazines, large gift centers or markets and try to understand the gap in the market. For instance, in the ‘Handicraft’ category, one can think of the following business options:

  • Applique and Patchwork
  • Candle Making
  • Woodworking

Business Plan

The next important step is to prepare a robust and detailed business plan. Taking out time to carry out necessary planning and research is extremely important when your business is in its fledgling stage. You can anticipate all your problems and come up with solutions if your business plan is in place.

While starting an Art and craft business, you need to understand that it is a low cost business . And, most of the low-cost businesses are associated with 2 major problems that one should know how to deal with: 1. Firstly, there are a lot of competitors around such businesses as many people are interested in doing such business owing to low-cost investment. 2. Secondly, creativity is another issue as many people are doing similar things with great levels of creativity, thereby posing a pressure for you to stand out. So you need to make a fabulous business plan that can easily overcome these 2 problems.

Here are some of the areas that your business plan should address:

  • What are your business goals?
  • Who is your target market?
  • What makes your products unique and competitive?
  • How do you plan on financing your business? What is your business budget and costs incurred?
  • How are you planning to sell? What will be your profit margins?

Budget Needed

  • Location rent- not applicable if you start from home
  • Legal- Rs. 15,000- Rs. 20,000
  • Craft supplies- Rs. 50,000 per month
  • Advertising- Rs. 10,000 per month
  • Website Domain- Rs. 699/month
  • Digital Camera/ Smart Phone- Rs. 15,000- Rs. 40,000
  • Packaging- Rs. 10,000 per month

Focus on Creativity and Aesthetics

Especially in an art ‘n’ craft business, creativity and aesthetics are of prime importance as mostly people are enticed to buy your products by just looking at them. So, it is important that your product looks equally good from 9ft and 9 inches both. In other words, it should look as appealing from all distances and should not disappoint a buyer who gets pleased with the attractiveness of your product from a distance. And if you intend to showcase your products online, it should look equally good and enticing in images as well.

An effective way of getting new art and craft ideas and bringing creativity is by visiting craft fairs, art business conferences, scour the internet, talk to other crafters and read trade publications. Keep abreast with the latest happenings among your competitors too. Take regular feedback from your clients and constantly innovate and improve yourself according to the market trends. Creating a persona of your target customer is the right thing to do. At the time of selling, packaging of your products should be as good as the product itself. A successful tactic in an art and craft business is ‘Customization’. The key is to understand the customer’s requirement and craft something enticing that it is liked by the audience instantly.

Especially in an art ‘n’ craft business, networking plays a crucial role owing to the nature of the business and the ease with which one can connect with like-minded people. There are a plenty of networking opportunities available for you to explore and increase your base. Few of them I am sharing here:

1. One way of doing it, especially when your business is in its nascent stage is, to join an existing crafter’s group or club, or start your own, in case there are limited or no options available. Doing this gives you access to thousands and thousands of people who are willing to exchange art and craft ideas.

2. Make contacts with re-sellers as this might be a sure shot way to increase our network and be assured of repeat and bulk purchase of your craft products.

3. You can also consider forming a mini group of freelance craft makers on social media and collaborate with people with like minds to start a craft business of your own. The opportunities are endless.

4. Look for local craft retailers and post about your business on their bulletin board. Look out for artists’ and crafters’ forums in your city and connect with them on various mediums.

5. Art & craft business conferences and craft fairs are also an excellent route to source potential buyers and make connections with people in the same business.

6. A great idea is to send all the contacts a discount code so that they are enticed to make their first purchase with you.

Raw Material Required

Next important step is to research manufacturers that provide raw materials at reasonable prices as compared to those offered by retail stores to improve your profit margins. Establish a business relationship with these manufacturers and wholesale dealers and distributors of raw materials. Not to forget, buying directly from manufacturers and wholesale dealers require a business license and a sales permit so make sure this is done in advance. Here is a list of some of the raw materials that you might require:

  • Floral products
  • Hand tools and power tools
  • Scissors, glues, ribbons etc.
  • Packing materials like wraps, bags and gift boxes
  • Miscellaneous

Finding vendors that have wholesale terms allows you to purchase items at a discount. Also, opt for appealing packaging while selling your products to the customers. Purchase labels with your company name on them as well.

Location and Legals

One amazing thing about starting your own craft business is that these can easily be initiated as a home-based business. So once you have registered your art and craft business, start by picking an ideal space around your home where you intend to store inventory, take care of business details including bill paying and making your craft product. Just make sure that you can work uninterrupted and you are easily able to segregate your work area from your living space.

Alternatively, you can rent a shop and set up the place with the basic amenities. Opt for a desk to carry out all the required business paperwork, a filing cabinet for filing orders and receipts, shelves for storage and basic office supplies. Allow sufficient space to store materials and manufacture finished goods and also to display your products. Make sure that your shop should have only glass walls and is at such a location where a large number of people who you intend to target pass by very frequently.

And not to forget to take insurance for your craft business. Whether it a home-based craft business or a proper office business, taking an insurance will always safeguard you in your adverse conditions.

Especially in a craft business, it sometimes becomes easy to underestimate the skills and efforts gone into the process of creating beautiful items so we tend to underprice what we make. One has to always make sure to price all your products for profit and try not to compete on price. Do some market research and know what others are selling similar products for, and decide on your pricing accordingly. Also, never forget that you need to pay your bills to keep your profit margins intact.

Also, if you are relying on business loans or investors to help you kick-start your business and buying supplies in bulk, equipment, advertising and other materials, one must also establish the pricing for all these things in advance. One way of pricing your products is according to the cost of materials, labor, packaging, postage, administration and including a profit margin. Another way is to price according to the market- considering prices offered by your competitors and how much are your buyers willing to buy for. Distinguish your craft business through quality or uniqueness instead of just the price. For those of you planning to sell products in wholesale to other stores, also consider wholesale and a retail price.

Usually, people never consider taxes while setting up prices for their art and crafts, so make your you know taxes that are applicable on art and craft items before setting up the prices.

Advertisement and Marketing

As far as promoting your art and craft business, there are plenty of ways to do so.

1. One can advertise by exploring free options like Craiglist. You can also find craft stores in your area and approach them for advertising.

2. Press coverage is also a great way to propel your business to success. Write a press release with catchy subject line and send it to publications. Contact magazines of your choice and email the relevant editor. Build a rapport with journalists over twitter so that they can contact you at some point later.

3. Another enticing way is to sell your crafts online. Etsy, for example, is a popular market for handmade items that is being used by many crafters. The fees are reasonable and there is a strong and supportive community of artisans. Positive feedback from clients can be very helpful for your business in the long run here. Etsy reported a 19.4% increase in active sellers in the year 2015, for a total of 1.5 million worldwide, and a 25% increase in active buyers.

4. For both online and offline craft business, having a website is a great idea. A web page strengthens your brand and allows users to learn more about your business. Invest in a domain name and re-direct it to your online store.

5. Make use of Facebook, Pinterest, and Instagram, in particular, to engage with your audience and establish the dialogue with them.

6. Have beautiful photos that make your art and craft business stand out and add amazing descriptions with each post. Basically, make your page as creative and attractive as you possibly can so that your audience can have a sense of your creativity.

7. The key to successful advertising for art and craft business is to show your face or at least your hands during viral video ads. Doing this adds a great deal of personalization into your products, something that audiences love to see.

8. Additionally, bid on Google AdWords.

9. Make use of ‘Like’ and ‘Share’ buttons in every post and video. Also, use relevant hashtags on every post to increase the popularity.

10. Utilize festivals and events and advertise accordingly.

Basically, remember that an art and craft business is all about creativity and good craft ideas, so one must be able to advertise in a creative way. Adapt to the latest trends and find new ways every month. Focus on the advertising tactics that give you maximum results and try to incorporate those in your strategies as much as you can.

Sell Your Art and Craft

Turning your craft passion into a viable business is incomplete without having a potential pool of sellers who can make sure that your products reach the right audience. Remember that never negotiate because your products are unique and innovative. Stay genuine and emphasize on fixed price. Make as many as re-sellers as you possibly can. Also, start affiliate programs.

Here is a list of sellers where you can plan to sell your art and craft products:

  • Craft fairs and craft malls
  • Flea markets
  • Classified ads in craft magazines
  • Retail outlets
  • Online marketplace like Etsy , Artfire , Libbet etc.
  • Online auction sites like eBay, TopHatter, DailyPaintworks etc.

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RINKESH rajput

Thank you for giving information about this topic, but I have a few questions for you. My mom is uneducated and she makes handmade carpets at home and some more friends of my mom also do this work, so can I sell it to the seller of this thing, but the problem is transportation for delivering it and getting the proper price. There are many sellers who exploit the producer by purchasing it at a low price and selling it at more price by which both producer and customer are exploited. So can you please tell the solution?

BusinessAlligators Support

Make a page on Facebook and Instagram. Learn about digital marketing and sell directly to the customer. By doing so you can set your own price and no need of intermediate.

biplab nandi

Thank you very much. Now, I have the right view to establish my business plan.

Glad you find it helpful 🙂

Deedrea Johnston

Thank you for this useful information, I want to set up shop for my beautiful dream catchers, again thank you.

Sonal

I want to understand I want to promote the Indian local market for the art and craft supplies. Is it possible to do the same?

How can I get the contacts of such people? There are a lot of international brands which go viral due to no reason. I want to open an Indian market for art supplies.

Can you assist me with the same?

Yeah, we can help you, share your phone number with us, our team will contact you.

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art and craft business plan in india

Why Start an Art and Craft Business from Home: 9 Reasons

Art and craft have a promising business market for people who wish to become entrepreneurs of a home-based business. The art and craft business has, in fact, opened the door to independence for hundreds of women in India. The demand for handcrafted items has surged in India over the years, handicraft business inevitable. 

If you are not convinced with the market surveys for starting your home-based handicraft business, we have 9 strong reasons to change your mind.

9 Reasons Behind Starting a Home-based Art and Craft Business in India?

Table of Contents

1. Unleash Creativity:

Are you a crafter? The demand for handicraft products has worldwide demand nowadays. If you have the right skills, starting a business in art and craft allows you to unleash your creativity. From woodworking, knitting, sculpting, painting to candle making, every form of handicraft business opens the door to endless possibilities.

2. Market Demand:

The demand for art and craft has increased considerably over the years worldwide. Operating a handicrafter now requires import-export expansion. 

Did you know you could earn over $1000 apiece if you know the art of making a “Kantha Stitch” quilt?

The craft industry demand curve is increasing exponentially, even during the world recession phase of the global pandemic. With the scope of online business, it has now become easier to satisfy the increased market demand.

3. Product Pricing:

People now understand the effort and skill a handicraft item requires and are ready to pay for it. There is no more need for meagrely pricing your craft products. Handmade products now fall under premium category items; hence, they offer a higher profit margin.

4. Business Becoming Easier with Technology:

With modern technologies, promoting and selling handicraft products from home has become easier. Now you can enjoy online easy payment options with automated global shipping when you join e-commerce portals for selling your products. Even receiving payments is simple with PayPal and simple wallets. 

5. The Ease of Online Business:

If you are starting your art and craft business from home, all you need is access to an e-commerce platform to take your business online. Setting up a business account over eBay, Etsy, etc., takes only 15 minutes. So, in just 15 minutes, your business is up online and ready to sell. You can also use online tools for advertising your products over social media platforms. Now with the help of online marketing, reaching out to the target audience has become easier. 

6. Raw Material Advancement:

The market for handicraft business not only improved for the crafters. Nowadays, you can procure better quality raw materials like fabrics, crafting, tools, etc., for making your handicrafts more enriched. If you want to invest a little lesser effort and more in equipment, you can create bulk products using 3D printers or sewing machines. But the real charm of handicraft products lies in handcrafting.

7. Freedom of Work:

Starting a handicraft business offers you the ultimate freedom of decision. You can have an easy start at your home and scale up the business anytime you want. The startup cost remains completely in your control. It is as good as working as a freelancer. Here you have the freedom to create each of the products you sell in a way you wish to design them.

8. Assured money-making:

Irrespective of the niche, art and craft have a high global demand. You can be skilled in any niche. Be it sewing or painting, or sculpting, you can convert your talent and passion into your profession. People are now willing to pay the price for a skilled craft item. Under the present market demand for handicraft items, your hard work in crafting promises the best way of making money.

9. Enjoy the Power: 

As you follow your passion for crafting into a profession, you get the power of creating excellent things. As an entrepreneur in the art and craft business, you enjoy the power to the following-

  • Create alluring craft items displaying your creativity from the comfort of your own.
  • You enjoy the charm of gifting self-made crafts to your loved ones instead of buying them. These gifts always get higher appreciation. 
  • You can inspire other of the same age or younger to get into art and craft. Starting a business in handicraft ensures high income and keeps the age-old traditions of the handicraft industry alive. 
  • As you create artistic products out of passion, the business gives you the ultimate satisfaction and solace. 
  • A home-based handicraft business harnesses financial stability for your family and gives you the freedom to work at your convenience. 

Final thoughts

Starting a business in art and craft is turning your passion into your profession. Nothing can offer more work satisfaction than continuing with a work you love. Furthermore, with the change in time, people have understood the values of traditional crafts and art forms and are now ready to pay the accurate price for these products. There is a global demand for Indian handicraft items. Opening your home-based handicraft business under these circumstances is highly favorable.

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Arts and Crafts Business Plan

SEPT.30, 2023

Arts and Crafts Business Plan

So many prospects for artsy entrepreneurs! With proper planning, you can launch a rewarding arts and crafts business. But first, understand this creative industry. It’s huge – over $44 billion in the U.S. alone. People cherish handmade, unique goods. But it’s competitive. Really identify your niche. Research target markets and pricing. An arts and crafts business plan is essential.

Challenges of the Arts and Crafts Industry

Launching an arts and crafts store comes with unique challenges. You need creativity and skill to produce quality work. At the same time, you must handle all the regular business operations like marketing, bookkeeping, and managing inventory or supplies. Some key challenges include:

  • Finding a profitable, sustainable product-market fit
  • Managing irregular cash flow tied to sales volume
  • Competing with mass-produced and low-priced products
  • Building brand awareness and loyalty

However, don’t let these challenges deter you. With proper business plan from business plan specialists , these obstacles can be overcome.

The Value of Arts and Crafts

Art and handmade crafts add tremendous value to society. According to a report by Business Research Insights, the global arts and crafts market size was USD 44120 Million in 2021 and is projected to touch USD 63590 Million by 2031, exhibiting a compound annual growth rate (CAGR) of 5.4% by 2023-2028.

Arts and crafts contribute to the economy, culture, and our well-being in many ways:

  • Preserves traditional techniques, skills and cultural heritage.
  • Provides income, employment opportunities for skilled craftspeople.
  • Enriches our lives through beauty, creativity, joy and meaning.
  • Offers an alternative to mass production and consumerism.
  • Allows for self-expression, personal connection between artist/creator and consumer.
  • Creates opportunities for community building, supporting small and local businesses.

There is rising demand for the uniqueness and quality arts and crafts offer. Starting your own business allows you to share your gifts, make a living, and help preserve these valuable creative traditions.

Business Opportunities

The arts and crafts industry offers many business opportunities for aspiring or existing entrepreneurs who want to start or grow their own arts and crafts business. Some of the business opportunities are:

  • Online platforms – Online platforms such as Etsy, Amazon Handmade, Not on The High Street, etc. provide an easy way for artists and crafters to sell their products to a global market. These platforms also offer various features such as marketing tools, payment systems, customer reviews, etc. to help artists and crafters run their business smoothly.
  • Local markets – Local markets such as craft fairs, farmers’ markets, pop-up craft shops, etc. provide an opportunity for artists and crafters to showcase their products to a local community. These markets also allow artists and crafters to interact with customers directly, build trust, get feedback, etc.
  • Custom orders – Custom orders such as personalized gifts, commissioned artworks, bespoke services, etc. provide a chance for artists and crafters to create unique and tailored products and services for specific customers. These orders also enable artists and crafters to charge higher prices, increase customer satisfaction, and generate repeat business.

When starting an arts and crafts business, the possibilities truly are endless. Consider your own talents and interests first. Research the demand for those types of crafts in your local market. But first, you need a solid business plan for investors for your arts and crafts venture. Really think about your niche, target customers, pricing, expenses, and marketing. A handmade business plan is key to turning your handmade products into a thriving business.

art and craft business plan in india

OGSCapital: Your Partner in Creating a Winning Arts and Crafts Business Plan

Turn your arts and crafts passion into a thriving business with OGSCapital’s expert business planning services. With over 15 years of experience, our business plan experts excel at creating customized, comprehensive business plans that cover all key sections for an arts and crafts business. Our team works closely with entrepreneurs to understand their unique goals and craft targeted, strategic plans to attract investors, get loans, and successfully launch arts and crafts businesses.

We also offer other business planning services such as pitch deck, feasibility study, private placement memorandum, and more. Contact our feasibility study consultants today to schedule a free consultation and get started on your sample business plan for arts and crafts.

Frequently Asked Questions

How do i start my own art and craft business.

To start your own art and craft business, first identify your artistic skills and interests to determine what you want to sell. Build an impressive portfolio showcasing your products. Register as a sole proprietor, get necessary small business licenses and permits.

Is a craft business profitable?

Yes, a craft business can be very profitable if you find a niche market that values handmade, high quality products. Effective marketing to reach your target customers and providing products people want at a fair price are keys to success.

How do I write an art business plan?

An art business plan should cover your products/services, target customers, operations, marketing, and financial projections to show the viability of your business. Outline your competitive advantages and growth strategies in detail.

What is a good craft business to start?

Good craft businesses to start include handmade jewelry, candles, clothing, baked goods, photography, painting/drawing, knitted items, or customized crafts. Choose something aligned with your own interests and skills to be most successful.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Learn a craft in India, Asia's creative hub

Abigail Blasi

Apr 24, 2019 • 8 min read

art and craft business plan in india

In India, the lavish decoration of everyday objects is a national obsession. Making the mundane magnificent is an expression of joy and an antidote to life’s often harsh realities, and even India’s highway trucks are painted in furiously brilliant colours. Is there any other country where arts and crafts are so ubiquitous?

Hands of a potter and student

Using skills that are passed on through generations, India ’s artisans create objects of incredible, colour-charged beauty, from elaborately painted depictions of village life from the Mithila region of Bihar , to the otherworldly intricacy of embroidery from Gujarat .

And you don’t just have to observe. Travellers can learn some of these skills from local masters all over India, with everything from brief demonstrations to long-term courses in ancient art forms led by expert craftspeople. It’s not just about trying to learn something: in the process, you may also gain some life-changing insights into the immutable processes that make India tick.

Clay pots piled outside a pottery workshop

Learning with the potters of Mumbai

My own journey into Indian arts and crafts began in the Dharavi slum, one of the world’s largest shanty towns, which sprawls across the northern suburbs of Mumbai , providing a home for more than 700,000 people. Led by Naynish, a local resident and my expert guide, I ducked past an apartment block with a mural of bubble-blowing teenager spanning four of its five storeys, and struggled across lanes of traffic that were moving so fast I had to shadow Naynish like a ninja.

Reality Tours & Travel has become the most respected agency offering tours around Dharavi, investing 80% of its profits back into educational programmes for residents of the bustee (the Hindi word for slum, derived from the Sanskrit term for a village dwelling). Some tours focus on street art, cooking and day-to-day life, but I was here to learn pot-throwing in Kumbharava, Dharavi’s thriving pottery colony, home and workplace to more than a hundred families.

The pottery colony occupied one of the oldest areas of the slum. The narrow lanes, only just big enough for two people to pass each other, were hemmed in by precariously stacked two- and three-storey structures. Peering into doorways as I walked, I glimpsed tailors, crammed between rainbows of cloth, and tiny grocery counters piled with dusty produce, before reaching the edge of the pottery quarter.

Rooftops of slum houses in Dharavi

A model of efficiency

I immediately noticed how work was divided into discrete tasks in the potters’ enclave, like a Henry Ford production line transplanted to the chaotic setting of urban India. Mixing the clay, which is carried here from outside the city, was the first step of the process. Peeking into a courtyard, I saw a huge pile of clay dust and a man in a red baseball cap mixing it with water using his bare feet.

Naynish led me on to one of the larger pottery businesses, whose workshop was piled with great lumps of clay – twisted, soft and pliable. Beyond were shelves stacked with pots, and lines of potters, wheels spinning and hands stained red with clay.

We crossed the part of the colony where the kilns were lit. Smoke billowed into the streets and everyone hurried through, covering their faces against the coal fumes. The final stage of the process was decoration, and I passed a woman rapidly applying golden paint to hundreds of oil lamps. Beyond were piles of boxes for the finished product, as brightly packaged as Indian sweets, glittering gold, red, pink, green and silver.

A potter making traditional butter lamps

Getting hands on

Now it was time to learn some of these skills for myself. I was introduced to the potter, Abhraim Yousiuf, a middle-aged man in a dust-covered T-shirt and shorts. Abhraim started working as a potter when he was 13, around 35 years ago, and his hands showed the experience of a lifetime in the craft.

We hunkered down on low stools and he demonstrated first how to throw the lump of clay onto the centre of the potters’ wheel. I found this the hardest part. A slight miscalculation would place the pot off-centre, making it tricky to get the sides symmetrical. But having mastered this tricky first step, I soon got the hang of narrowing the sides of the whirling pot using my fingers.

I watched intently as Abhraim took a string and gently tapped it along the side of the spinning pot to form a perfect pattern. Simple. But when it was my turn, I stretched the pot out into a wobbling tower, as unstable and wonky as a wave. But Abhraim stepped in to correct the pot and walked me through the string technique. Eventually, I was able to mark the rim of the pot and complete the design with a serrated edge.

With some further guidance I managed to throw a complete pot on my own, but this trip was only partly about a beginner’s introduction to learning the craft. In my time in the potters’ quarter, I feel I gained some real understanding of the work of this efficient enclave, where every individual is a master of their own part of the process, and the act of throwing a pot has changed little for hundreds of years.

Embroidery with a long aari needle

Other ways to get crafty in India

Learning pottery in Mumbai is just one of dozens of ways that travellers can get involved in the thriving arts and crafts scene in India. Here is our pick of some of the great arty endeavours on offer in this creative nation.

Stitch a masterpiece in Chennai

Indian embroidery is famous the world over thanks to the intricacy and exuberance of its designs. In Alwarpet in central Chennai , Mridula's School of Embroidery & Fashion Design offers training in all styles of Indian embroidery, including aari chain-stitching and zardozi embroidery with gold and silver threads, with courses lasting from two to four months.

Learn kalamkari in Chennai

The creation of intricate, block-printed and hand-painted kalamkari designs is most famously associated with Telangana and Andhra Pradesh, but the best place to get involved is in Chennai. In the south of the city, Kalakshetra Foundation offers one- to two-month courses in this refined art form that will walk you through the 23 steps involved in the creation of elegant kamalkari designs.

Assorted hand-carved printing blocks

Block-printing in Sanganer and Amber

Sanganer, a suburb of Jaipur in Rajasthan, is a famous centre for the production of block-printed fabrics, which have been produced using hand-carved wooden blocks since at least the 12th century in India. Around 16km from the centre of Jaipur, Sakshi offers block-printing courses lasting from half a day to two months, which will introduce you to the skills required to practice this ancient art.

You can also try block-printing at the fascinating Anokhi Museum of Handprinting in Amber, which also has beautifully presented displays about the different stages of printing.

For a deeper immersion, try the recommended Wabisabi Project in Bagru, close to Sanganer, which offers one- to seven-day courses in block-printing using hand-prepared natural dyes including madder root and indigo. You’ll create your own scarf on the shortest course, but longer courses can be tailored to create any kind of clothing or fabric.

Painting of a woman and bird from Bundi

Miniature painting in Rajasthan

With its fantastical forts and palaces, and brilliant-hued blue, pink and white cities, the desert state of Rajasthan is the living embodiment of the scenes depicted in Mughal miniature paintings. At Ashoka Arts , housed in a haveli -style hotel in the white city of Udaipur , you can learn the art of miniature painting from a master, creating your own pocket-sized masterpiece in around three hours.

Blue pottery in Jaipur

As well as block-printing, Sanganer is a hub for production of Jaipur’s famous ‘blue pottery’, ceramics decorated with birds and flowers in distinctive shades of blue and mustard yellow. Blue-pottery courses, lasting from half a day to two months, are offered at Sakshi in Sanganer and Claybotik , a studio running workshops for adults and children in Jaipur city.

Painter working on a Buddhist thangka

Paint thangkas in Dharamasala

Brought to India by Buddhists from Tibet, thangka paintings depict Buddhist subjects on a silk or cotton base, with precise layout and geometry dictated by strict religious principles. For those hoping to make a living from thangka painting, the basic training takes six to 10 years, with around 30 years of training required to become a master.

If you don’t have this amount of time to spare, you can learn the basics on a short course in Dharamsala , home to the Tibetan government in exile. The Centre for Living Buddhist Art offers courses lasting from one to 16 weeks and costing US$40 to US$50 per day, where you’ll learn the core elements that go into depictions of the Buddha, Avalokiteshvara, White Tara and other Tibetan Buddhist deities.

Arty Mumbai

Classes in the pottery colony in Dharavi arranged through Reality Tours & Travel are just one of the options in Mumbai. There are also regular workshops in various crafts at Mumbai’s lovely Dr Bhau Daji Lad Mumbai City Museum , which is packed with displays of virtuoso arts and crafts from across India. The programme covers everything from miniature painting to kite-making and classes in creating the intricate rangoli designs that decorate the ground in front of South Indian homes during religious festivals.

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Fine Art & Crafts Business Plans

Did you know each of these plans was created in LivePlan? Learn More

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Home Decor Business Plans

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Music Business Plans

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Photography Business Plans

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Everyone dreams of turning their hobby into a business. Find a sample business plan for scrapbooking, art supply, gallery, fabric, stained glass supply, or other arts and craft supplies related business, and start writing a business plan to make your dream a reality.

If you’re looking to develop a more modern business plan, we recommend you try LivePlan . It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan.

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art and craft business plan in india

List of Arts and Crafts Companies in India | Top Arts and Crafts Companies in India

The Arts and Crafts companies in India are contributing to the world’s market with a rate of 1.2%. As per the national census of handicrafts, managed by the NCAER, the worth obtained from the art and crafts products last year was Rs. 26,213 crores. The share of the Arts and Crafts industry in India’s exports is 1.51%. (Source - JHEA )  

There is a rising demand for Arts and Crafts products, especially in foreign countries. The E-commerce and Internet are the most popular distribution channels to market and sell these products.

Besides this, promotion of this industry through building brand image, conducting roadshows and craft festivals in foreign countries with attractive displays and banners will also increase the sales in this sector. The government in partnership with the private sector should encourage integrated enterprise development by offering supporting facilities, for example, local centres for skill training, product adaptation, vocational training and entrepreneurship development.

More so, the history of Indian Art is as old as the Indian civilization. In fact, India’s rich cultural diversity and heritage offer various unique ideas to develop craft products. The Arts and Crafts industry is one of the important parts of the decentralized sector in India. This industry offers great employment opportunities to many artisans including women and people from backward and weaker societies.

There are more than 3,50,000 employees working in the Arts and Crafts industry whereas the count for same in the world is 4 million.

There are 4,500 Arts and Crafts companies in India and 96,000 Arts and Crafts companies in the World .

The top 10 Arts and Crafts companies in India are following:

Anasha Art Gallery

Gallery Kolkata

Jehangir Art Gallery

MITHILAsmita Art & Craft

Oregano Art

PosterGully

The Museum Outlet 

Get contact information of Top decision makers like Founder, CEO, CFO, CMO, CTO, Marketing head, HR head, Finance head along with headquarters, no of employees, revenue, founded year, industry in these companies.

Below are the 100 companies with their top management contact details.

Giftstyle India

Kalakriti india, fanusta global- rediscovering indian art, soulful strokes studio, direct create, dan artworks india, inmark exports private limited, the living walls, coshal unfolding artistry private limited, laaj international, buzzinka tattoos mumbai, kala n arts, crafter's place, planning revolution, blossom faancys, rita international, megha's special, global glory, allmycraftcom, ardizen artworks, ditro awards, musicepizycom, krish art's maak, nidhiinfotech123, jugad lagao, brush n stroke, winsomegirls, dance dance, maniartsandcrafts, flowersandmore, zainab handicrafts, port regalo private limited, elegantcrafts, airy art gallery, namrata graphics, classic craft, the eye within, relishh kraft, the bombay cutting, the inglorious craftsmen, bhuvee designs, artspread solutions private limited, silkthreadwala, masterstrokes art, wordplay-lingual hackerz, artshopy private limited, nakshtattoos, faisal international, simplyartncraft, pintura gallery, artcraft studios, shades tattoo studios, smiles for miles sfm, afsana's kreative studio of art, one thousand shades, art globe life, siddhiartin, fancy bindi, project rangoli ®, samhitha design, desiadda craftsworks llp, artville academy, meraky arts, petal craft, the bounty boxes, mangala arts, akm enterprise, craftstuffs, reyes design temple, herbuzerindia.

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Four studios that brought craft to India Design ID 2024

From dances of headhunter tribes from the northeast to embroidery motifs from gujarat -- furniture and decor saw the meddling of textile and wood.

art and craft business plan in india

For 31-year-old Aku Zeliang, this was a story waiting to be told – of the Konyaks, one of the last headhunter tribes of east Nagaland, often recognised by their tattooed faces and elaborate headgear. At the recently concluded India Design ID 2024 in Delhi, the Dimapur-based designer brought the skills of his family craft to his cane and bamboo furniture. “One of the collections is inspired by the Konyak dances where people are dressed in black and wear colourful jewellery. With an ancient civilisation that had no script, it was the tattoos that became a way of communication. These are the motifs you see on our tables and chairs. We have also reimagined the tiger spirit tattoo, usually seen on Naga warriors, through dyed cane strips in the collection,” he said.

india design id

Zeliang’s Urra Design was one of the many firms that had reinterpreted India’s craft and stories into furniture and other accessories at the design festival that was held at the NSIC Grounds, Okhla, from February 15 to 18. An initiative by Ogaan Media, the fair in its 12th year brought together leading names in architecture and design from across the world, with over 130 décor brands showcasing their latest collections.

art and craft business plan in india

Amidst all the glamour and luxury, there was 67-year-old Ishwarbai, who stood quietly watching visitors come to the booth and admire his pieces of wood marquetry on consoles, chairs and coffee tables. The Ahmedabad -based studio, This and That, has been working with him for over 25 years. Known to use the traditional crafts in their designs, this year, they went east to the Bodo tribes of Assam and succeeded in transferring the dots and dashes and lines from eri silk textiles onto wood. “I’ve been a carpenter since I was seven years old. I’ve learnt different techniques along the way and have mastered the art of working with wood blocks of varying sizes,” he said.

india design id

Meanwhile, Gandhinagar -based Morii Design brought their wall art to the exhibition to showcase hand embroidery techniques of sujini and kalamkari from craft clusters across the country. The abstract landscapes that were being sold from a lakh and upwards, done in muted earthy tones of browns, ochre, green and blue, were the result of a sampling directory that lead designer Brinda Dudhat to work with over 80 women artisans in seven villages.

From the South there was Madras Makers, a bespoke furniture company that uses reclaimed hardwood from demolished bungalows. They believe wood science takes a lifetime to master. Each of their chairs and tables go through numerous iterations before the final piece sees the light of day. “It took us almost 10 years to strengthen our backend so that today we can bring our designs to a fair like this and show people what good, clean, lasting wooden furniture can be. Our strength is in our proportions. We draw inspiration from the yesteryears of Madras,” said founder-designer Prem Balasubramanian.

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50 Art Business Ideas You Can Start Today [2024]

Interested in starting a art business in 2024?

We put together 50 of the best art businesses you can start in today.

For each business idea, we’ll show you real-world examples of other art businesses to help you see what it really takes.

Here's the full list:

1. Start a woodworking business

While many see woodworking as a hobby to pass the time, it is a profitable blue-collar business with growth potential. If you are skilled, passionate, and looking for a blue-collar side hustle, consider starting a woodworking business.

Starting a woodworking business allows you to work from home. Besides, you can scale the business easily and enjoy unlimited earning potential. Some opportunities you can go for include building custom wood pieces, teaching others about woodworking, starting a woodworking blog, and flip furniture.

How much you can make: $1,000 — $1,600,000/month

How long does it take to build: 204 days (?)

Time commitment per week: Min. 5 hours/week

art and craft business plan in india

Sasha Weekes, owner of Timber Grove Studios, turned her fine arts and cabinetmaking education into a successful home-based woodworking business that grew from a side project to netting 20-50% profits month-to-month and up to $10,000 in sales during peak periods through Etsy, with her company's growth continuing to increase through other social media outlets.

art and craft business plan in india

2. Start an embroidery business

Demand for embroidery supplies is growing globally, so starting an embroidery business in 2024 can be a great opportunity. The industry is experiencing a boom, and it has never been the best time to start your own embroidery business.

Before starting the business, weigh whether you have the right skills and knowledge of different fabrics and stitching. The size of embroidery equipment will depend on the size of the business you are looking to set up and how much you are expecting to grow.

Popular items within the embroidery business include:

  • Polo shirts
  • Sweatshirts

When choosing the items to stock up on, consider the types of customers always looking for embroidered goods and factor in the market size.

How much you can make: $6,500 — $10,000/month

How long does it take to build: 365 days (?)

art and craft business plan in india

A patch embroidery business based in New York City has grown to earn $6,500 per month on average within 18 months of starting, thanks to no custom embroidered minimum patches and a strong Instagram presence, with a future focus on B2B customers.

art and craft business plan in india

3. Start a video production company

A video production company (VPC) also known as a video production agency or film production company, creates videos for clients to use in their marketing strategies. These videos can be commercials, online ads, product showcases, corporate videos, and employee training videos.

How much you can make: $10,000 — $1,500,000/month

How much does it cost to start: $7,000 (?)

How long does it take to build: 100 days (?)

art and craft business plan in india

Lemonlight CEO, Hope Horner, co-founded an on-demand video production company that has produced over 7,000 videos for more than 3,000 brands, generating over $6 million in sales and growing to a 45-person team, all without taking any outside capital and being recognized in Inc 5000 and Entrepreneur 360 for three years in a row.

art and craft business plan in india

4. Start a logo designing business

Creative logo design plays a critical role in getting brand recognition. Thus, startup owners ensure they have an outstanding logo that defines their professional assurance amongst customers. Do you have excellent art and design skills? Starting a logo design company can be a rewarding business idea. You can outsource a logo design service or do it yourself.

How much you can make: $1,000 — $1,000,000/month

How long does it take to build: 30 days (?)

art and craft business plan in india

Meet Craig Barber, founder of Logobly, an impressive new logo maker for internet startups that allows for designing and downloading a logo in just 60 seconds, which has helped 100s of entrepreneurs brand their startups and side projects, does around $1,000 a month in sales, and is productized based on his expertise as a logo designer.

art and craft business plan in india

5. Start a jewelry making business

The global jewelry market size was valued at $278B in 2018 and is expected to reach $292B by 2025.

The industry comprises manufacturers, wholesalers, retailers, and jewelry designers. Unlike many other industries that have gone through leaps in technology, the jewelry industry has remained untouched for over 40 years.

If you know how to make jewelry, then this might be a great way to make some extra money.

How much you can make: $1,000 — $2,000,000/month

How much does it cost to start: $3,500 (?)

How long does it take to build: 120 days (?)

art and craft business plan in india

A primary school teacher found his passion for jewelry-making, turning it into a successful business generating $2500-3000 per month through sales at the Creative Queenstown Arts and Crafts Market, online, and through stockists, with plans to expand and eventually make it his full-time profession.

art and craft business plan in india

6. Start a website development business

Website developers create websites for their clients. as a website developer, your responsibility is to ensure a website is visually appealing and easy to navigate. Web developers also focus on improving the website’s performance and capacity.

To become a website developer, learn different web programming languages. Your customers can be eCommerce business owners or brick-and-mortar businesses looking to have an online presence.

How much you can make: $200 — $350,000/month

How much does it cost to start: $1,750 (?)

How long does it take to build: 60 days (?)

art and craft business plan in india

How a founder turned his passion for marketing and technology into a successful Boston-based web design and SEO company, generating over $20k in sales each month by focusing on serving the niche market of small businesses through affordable and personalized services, while establishing his reputation through B2B networking and online initiatives.

art and craft business plan in india

7. Start an animation business

Animated posts and animated ads have become more prevalent today than ever before. Starting an animation business focusing on helping brands create animated ads and illustrations can be fun and profitable.

The animated videos can be posted on Instagram and other social media platforms. To start an animation studio, you should start by hiring some specialists. You need a pair of illustrators, animators, and a scriptwriter to bring the idea to life.

As an animation artist, you can create animation and visual effects for films, gamers, ads, etc.

How much you can make: $500 — $400,000/month

How long does it take to build: 212 days (?)

art and craft business plan in india

An animation company owner generates between $75,000 and $100,000 annually from producing custom explainer animations for start-ups and marketing companies for between $5,500 and $7,500; logo animations for companies that market using videos at $200 to $500; and Instagram Stories stickers beginning at $350.

art and craft business plan in india

8. Start a 3D Printing Business

3D printing is a process that assembles objects layer by layer and starting a business in this industry can be a very creative venture.

You will need investment in the right equipment and materials, and the acquisition of 3D modeling and design skills. You will also need to regularly calibrate and maintain your 3D printers to deliver consistent results.

Plan how you'll handle shipping and logistics, and leverage technology to find new applications of 3D printing in all industries.

How much you can make: $42,000 — $330,000/month

How long does it take to build: 360 days (?)

art and craft business plan in india

Founder Roy Kirchner shares how he started an eCommerce business specializing in 3D printing with an initial investment of $65,000, which now averages monthly gross sales of $330,000 and has partnered with international manufacturers and local businesses while offering technical support and education.

art and craft business plan in india

9. Start an art business

Starting an art business can be a great idea if you have a passion for art.

You’ll be able to work on your schedule, set your prices, and do something you love—while supporting yourself or even making money!

There are so many different avenues available to you as an artist-entrepreneur right now—from selling your work online (on sites like Etsy), through galleries or museums, or even at craft fairs and flea markets.

How much you can make: $876 — $415,000/month

How much does it cost to start: $2,000 (?)

art and craft business plan in india

Innerglow Art is a successful custom abstract painting business that incorporates scripture and personable connection with buyers to produce beautiful and unique artwork.

art and craft business plan in india

10. Start an Art Supplies Store

Artists and crafts makers generally look for quality art supplies stores to subscribe to. They prefer a store that keeps their regular requirements in stock.

An art supplies store is a great business idea for someone who loves to create and sell their own art. The store would offer a variety of products that artists can use when they are creating their own art.

Regardless of whether you have an online or offline art supplies store, you can get enough subscribers to your store. The market size, measured by revenue, of the Art Supply Stores industry, is $819.0m in 2022 .

How much does it cost to start: $1,500 (?)

11. Start an art reselling business

One of the most direct ways to make money is by reselling artwork. You can resell art you originally bought from a gallery through another gallery where the artist is represented.

Ideally, artists retain copyright to their art pieces, so it is illegal to sell, publicize and publish a copy of artwork unless the artist has given prior permission. Therefore, you cannot resell their piece to a gallery they are not represented.

12. Start an artworks business

How much you can make: $3,055 — $100,000/month

How long does it take to build: 180 days (?)

art and craft business plan in india

Saleh Sokhandan, founder of Salso design studio, shares how he grew his business to $400k in revenue per year by using optical illusion techniques in decoration, advertising, entertainment, and product design for clients ranging from private individuals to big commercial companies and investors.

art and craft business plan in india

13. Start an art auctions business

14. start an art exports business, 15. start an artistry business.

How much you can make: $30,000/month

Brooklyn-based pop artist Blake Jamieson earned a cool $46,000 in just six weeks by selling NFTs of his reimagined Topps baseball cards, and has used his newfound success to reinvest in his community and support other artists.

art and craft business plan in india

16. Start a video game designer business

17. start an art collectible business.

Starting an art collectibles business can be a rewarding and exciting venture for those passionate about art and interested in acquiring and selling unique and valuable pieces.

The business of art collectibles involves buying and selling works of art, such as paintings, sculptures, and other rare and one-of-a-kind pieces. This can include everything from ancient artifacts to contemporary pieces by up-and-coming artists. The goal of an art collectibles business is to find and acquire high-quality pieces that have a strong market demand and then sell them to collectors or art enthusiasts for a profit.

To start an art collectibles business, you will need to invest in a diverse collection of pieces, either by purchasing them outright or by working with artists and dealers to acquire them on consignment. You will also need to research the market and determine which types of art are in high demand and what prices you can expect to sell them for.

In addition to having a passion for art, a few key skills and qualities can help you succeed in the art collectibles business. These include:

  • Strong knowledge of art history and different art movements
  • The ability to spot and evaluate high-quality pieces
  • Good business sense and financial skills to manage your inventory and pricing
  • Strong communication and negotiation skills to work with clients and other industry professionals

To get started, you may want to consider joining a professional organization, such as the International Association of Dealers in Ancient Art or the American Association of Auctioneers, to connect with other professionals in the field and learn more about the industry. You should also consider developing a strong online presence through your website or selling your items through online platforms such as eBay or Etsy.

Starting an art collectibles business can be challenging but rewarding for those passionate about art who have a strong understanding of the market. With hard work, dedication, and a little luck, you can turn your love of art into a successful and fulfilling career.

How much you can make: $350,000/month

art and craft business plan in india

Station 16 Gallery, a contemporary art gallery in Montreal influenced by graffiti and street art, started with a pop-up in 2013, now showcasing original art, sculptures, works on paper, and limited edition silkscreen prints that have become popular with international artists, attracting new collectors on Artsy, using Instagram to reach an international market, and expanding to opening a second location in Denver, Colorado in May.

art and craft business plan in india

18. Start an art lessons business

Are you a professional artist? Teaching arts and crafts online can be a small but profitable business venture.

You can target kids interested in becoming artists or talented teens who want to advance their artistic skills. To start an arts business, train yourself in arts and crafts and plan a curriculum suitable for your target audience.

Advertising your business will help you to reach a larger audience.

19. Become a graphic designer

Graphic designing involves creating sketch designs and materials for corporate clients, advertising agencies, public relations firms, and publishers. Besides, graphic designers provide visual solutions to specific company images, log design, and branding problems.

Graphic design is an excellent career for creative thinkers who enjoy using their talent and artistic skills combined with technology and communication abilities to come up with unique solutions for their clients.

How much you can make: $8,000 — $81,000/month

How much does it cost to start: $1,000 (?)

How long does it take to build: 165 days (?)

art and craft business plan in india

Draftss.com is a productized graphic design and front-end code service on subscription that made $66k ARR in 2019, has an MRR of $9.6k as of July 2020, and offers add-ons such as designers being added to team in interacting tools and front-end code services on WordPress using various page builders like Elementor and Divi.

art and craft business plan in india

20. Start an art easels business

21. start an art show business, 22. start an art exhibition center, 23. start an art teaching business, 24. become an interior designer.

Interior designing involves making indoor spaces safe, functional, and beautiful by determining space requirements and selecting essential & decorative items such as colors, lighting, and materials.

The global luxury interior design market is growing at a CAGR of 9.0%. The growth metrics show there is great potential for entrepreneurs targeting households.

If you are starting a luxury interior design business, focus on style and specialty. Add valuables with creative professions, such as interior design, so you stand out from the rest. Ensure you hire the right people and hone the brand identity.

How much you can make: $100,000 — $415,000/month

How long does it take to build: 90 days (?)

art and craft business plan in india

Mother and daughter duo turn passion for antiques and design into a boutique design firm with over $1 million in annual revenue and hundreds of trophy projects, showcasing the importance of grit, determination, and passion in building a successful business.

art and craft business plan in india

25. Start a paint and sip studio business

26. become a mobile makeup artist.

A makeup artist is a beautician who offers general makeup services, including facial aesthetics, thorough makeup, and creating custom looks for celebrities and even actors on movie sets.

You can serve clients from their homes or offices as a makeup artist. Therefore, makeup artists avoid paying rent or paying expensive licenses. Besides, makeup artists get to meet different famous people.

To stand out as a professional makeup artist , keep up with the developments in the cosmetology industry, and focus on providing personalized customer service.

27. Start a custom airbrushing business

28. start a caricature artistry business, 29. start a landscape designing business.

Landscape design, also known as landscape architecture, involves arranging and modifying features in a landscape, urban area, or garden. The scope of work requires planning, designing, and managing open spaces to create an appealing environment.

The demand for landscape design is high among homeowners and commercial space owners. According to statistics, the employment of landscape architects will grow by 6% in the next few years. The need for planning and developing new and existing landscapes for commercial, industrial, and residential construction will drive the growth.

Starting a landscape design business can be profitable if you are an experienced designer with excellent artistic skills. To start a landscape design business, do market research and write a business plan. Invest in quality landscape design tools and equipment and register your business.

How much you can make: $2,500,000/month

How long does it take to build: 75 days (?)

art and craft business plan in india

GreenPal has bootstrapped their business to over $30 million a year in revenue, after securing an unsecured line of credit for $85,000, and have built the operating system and platform for small lawncare companies to run their entire business through, becoming live in all 50 US states and having 1.2 million homeowners using the platform.

art and craft business plan in india

30. Become a hair youtube channel

The hair youtube channel idea is a business idea that involves creating and running a youtube channel focused on hair care and styling. The content can include tutorials, product reviews, hair care tips, and anything related to hair.

To start this business, you will need a few things. First and foremost, you will need a youtube channel and an account on youtube. You will also need a camera and microphone to record your videos and a computer to edit and upload them. It may also be helpful to have some hair styling tools and products on hand to demonstrate in your videos.

To operate the channel, you will need to develop ideas for videos and create a content schedule. You will also need to regularly upload new videos to keep your audience engaged. It may also be helpful to interact with your audience through the comments section and social media to build a community and gain more subscribers.

Overall, running a hair youtube channel can be a fun and rewarding way to share your hair care and styling knowledge with others and potentially even make some money through ads and sponsorships. Best of luck with your new business!

31. Start a spiritual clothing designing business

32. become a tee shirt designer.

Have you always had a passion for fashion and creativity? Well, then the field of tee shirt design could be the perfect opportunity for you!

As a tee shirt designer, you would be responsible for fitting model garments, ensuring size uniformity, and using your design and aesthetic skills to create unique and eye-catching tee shirts that will captivate your customers’ attention.

With this exciting career, you’ll have the chance to let your creativity run wild and make a lasting impact on the fashion industry.

How much you can make: $6,600 — $101,000/month

art and craft business plan in india

Designious co-founder Alex Dumitru shares how the graphic design library generates $12-13k in monthly revenue by creating digital products that appeal to print-on-demand entrepreneurs and graphic designers, while also offering a flat-rate membership and useful resources that solve little problems.

art and craft business plan in india

33. Become a face painter

Popular at children's parties, weddings, and even some corporate events, face painting is a great creative activity that sparks joy among people of all ages.

If you love making people happy and helping them celebrate different events in life, consider starting a face-painting business.

If you are planning to start a face painting business on a professional basis, it would be wise to take an introductory training course to learn the basics of face painting and the safety and health precautions involved in the business.

34. Become a cake decorator

Becoming a cake decorator can be an enjoyable and uncomplicated venture to embark on, particularly if you have a passion for baking and creativity. It enables you to explore the thriving bakery and wedding industries while showcasing your artistic abilities.

This business involves designing and hand-decorating specialty cakes for various events and occasions, using your artistic abilities to create beautiful, custom-edible works of art.

To start a successful cake decorating company, learn proper cake decorating techniques, purchase quality ingredients and equipment, build a portfolio to showcase your skills, and implement good marketing tactics to attract potential clients like wedding planners, event companies, bakeries, and direct consumers.

How much you can make: $4,000/month

How much does it cost to start: $300 (?)

art and craft business plan in india

From pastry chef to owner of a successful bakery, learn how Bradford Bakery achieved a 550% increase in SEO in just a few months through community outreach, building a website, and utilizing social media and advertising on platforms like Facebook and Groupon.

art and craft business plan in india

35. Start a knitting business

The knitting business idea is all about creating handmade knit items such as scarves, sweaters, hats, and more. To start this business, you will need key tools and materials, including knitting needles, yarn, and patterns.

To operate this business successfully, you will need to have a good understanding of knitting techniques and be able to create high-quality items that appeal to your target audience. You should also have strong marketing and sales skills to attract and retain customers.

One way to grow your business could be by offering knitting classes or workshops to beginners interested in learning how to knit. The lessons and workshops can not only help you generate additional income, but they can also help to build a community of loyal customers.

To sell your handmade knit items, you could consider setting up an online store or participating in local craft fairs and markets. You could also consider partnering with local boutiques or retailers to sell your wholesale products.

Overall, the knitting business idea is a great way to tap into your creative side and create beautiful, handmade items that people will love. You can build a successful, fulfilling, and financially rewarding business with the right tools, skills, and marketing strategies.

How much you can make: $500,000/month

Meet Evgenia, the founder of Woolstock, a yarn and knitting company that started with a few thousand a month and quickly grew to making 500,000 US dollars per year by listening to customer needs, expanding product ranges, and focusing on social media marketing and partnerships.

art and craft business plan in india

36. Start a tie dye artistry business

Are you interested in starting a low-barrier-to-entry artist business? Tie-dye is probably the most promising opportunity you can start from home. You can start dyeing clothes in the comfort of your home and sell them to passionate fashionists online or locally.

Starting a tie-dye business can be a rewarding opportunity if you have a keen interest in tie-dye and have a sense of business.

37. Become a basket weaver

The basket weaver business idea is about creating beautiful, handmade baskets using materials such as wicker, straw, or natural fibers.

To start this business, you will need basic basket weaving skills and access to the materials you will use to create your baskets.

You may also need a workspace, such as a small studio or workshop, to create and store your baskets.

To operate your basket-weaving business, you must market and sell your baskets to customers. You can market and sell through various channels, such as online marketplaces, craft fairs, or your website. You may also consider partnering with local retailers or gift shops to sell your baskets.

In terms of pricing, you will need to consider the cost of materials and the time and effort you put into each basket. It is essential to set fair prices that reflect the value of your baskets while also allowing you to make a profit.

The basket weaver business idea is a great way to turn your passion for crafting into a successful business. With the basic skills, materials, and marketing, you can create and sell beautiful baskets to customers worldwide.

38. Start a bookbinding and repair service

Bookbinding and repair service is a business idea that involves providing customers with services to repair their damaged books or bind new ones. To start this business, you will need a space, such as a workshop or a studio, and the necessary tools and materials, including adhesives, fabrics, and paper. You will also need to have some knowledge of bookbinding techniques and be able to work with different types of materials, such as leather, cloth, and paper.

To operate the business successfully, you will need to market your services to potential customers and be able to handle a variety of repair and binding projects. You will also need to be able to handle customer inquiries and orders promptly and professionally. It may be helpful to offer additional services, such as custom bookbinding or restoration of antique books, to expand your customer base and increase your profits.

For a bookbinding and repair service business success, it is essential to have strong attention to detail and a passion for books. With dedication and hard work, you can build a thriving business that helps preserve and restore valuable books for customers.

39. Start a house painting business

Starting a house painting business can be a rewarding and lucrative endeavor. With the right skills, equipment, and a bit of luck, you can provide a valuable service to homeowners looking to spruce up their living spaces.

You'll need to invest in basic painting supplies such as brushes, rollers, ladders, and drop cloths to get started. You'll also need to invest in protective gear, such as masks and gloves, to ensure the safety of yourself and your clients.

Once you have your equipment, you can start marketing your services to potential clients. You can use social media, word-of-mouth referrals, or even old-fashioned flyers and business cards to get the word out.

As your business grows, you should invest in additional equipment, such as sprayers and power washers, to expand your services. You can also consider hiring additional workers to help with larger jobs and to allow you to take on more work.

With hard work, determination, and a little luck, your house painting business can thrive and provide a steady income stream. And who knows, you may even find yourself becoming the go-to painter in your community.

40. Become a candle manufacturer

Candle manufacturing is one of the best small business ideas you can start from home. Making candles comes with a low startup cost and does not require much equipment. If you plan to start a candle manufacturing business, hone your craft and get comfortable with the candle-making process.

How much you can make: $4,000 — $1,000,000/month

How much does it cost to start: $5,200 (?)

art and craft business plan in india

Wax & Wick is a 100% soy candle company with wood wicks, that creates environmentally-friendly products; starting off making $1,000 a month in 2015, they brought in about $20,000 per month during Q3 2017 and plan to add ten new scents and a premium sized jar for 2018's $50,000 per month goal.

art and craft business plan in india

41. Start a crochet business

The crochet or knitting business is one of the easiest ventures you can start today, so long as you have the skills. Crochet businesses can earn good profit margins, especially if you have a good business plan and target a highly potential market.

You can start crocheting part-time and expand your business as you attract more customers.

42. Start a fashion design business

How much you can make: $650 — $4,660,000/month

How much does it cost to start: $7,500 (?)

art and craft business plan in india

Love Lorn Lingerie started as a side hustle and now generates $1.9k per month in revenue through Etsy and local events, with plans to expand into wholesale and increase marketing efforts to eventually replace the founder's day job.

art and craft business plan in india

43. Start an antique furniture refinishing business

44. start a wall murals business, 45. start a pottery business.

How much you can make: $110,000/month

art and craft business plan in india

One potter went from selling zero to 100 cups per day, earning six figures and now has a team of four, all in just five years.

art and craft business plan in india

46. Become a sculptor

Sculptors design three-dimensional shape artwork by molding and joining materials or cutting and carving forms.

Sculpting business is a low barrier to entry opportunity with a high-profit margin. Consider that sculptors work in a large studio environment to accommodate their tools, materials, and finished art. In fact, with a spacious backyard, you can start a business.

To become a sculptor, you need creative imagination skills and an understanding of form and materials. Sculptors work under strict deadlines, so they need the discipline and ability to manage time properly.

How much you can make: $10,000/month

art and craft business plan in india

MarbleBee is a natural stone carving products manufacturer that has become the most experienced supplier in designing and manufacturing marble bathtubs and sculptures, established long-term cooperation with interior designers, contractors, and builders in over 20 countries and served hundreds of homeowners.

art and craft business plan in india

47. Start a soap making business

Are you looking for an easy business you can start from home? Soap making is a relatively easy cottage business you can start today.

Soap is one of the products you will find in every household. Therefore, soap is a product that will remain in demand, making soap making business a lucrative idea.

To start a soap-making business from home, research the competition and choose the niche your business will focus on. You can make scented soaps mixed with essential oils or non-scented soaps for washing utensils.

Choose a business name and create a business plan indicating your entity type, mission statement, and soap marketing strategy.

How much you can make: $1,000 — $600,000/month

How much does it cost to start: $5,400 (?)

How long does it take to build: 400 days (?)

art and craft business plan in india

Kiss My Crown Essentials founder Warnisha Foster shares her journey from creating organic soap products in her kitchen to selling over 500 soaps in her first month with a mission to let mothers know that they are seen, beautiful, and a necessity.

art and craft business plan in india

48. Start a vintage reselling business

Designer vintage collection rises in value as it ages, making it a profitable business.

To start the vintage reselling business, research the market to find highly valued items. Then, analyze the target audience to determine what qualities they are likely to look out for when buying vintage products.

To start the business, you can source vintage products from craigslist and eBay .

Provided you can source quality products and target an audience with a bigger budget, you can earn good profits from a vintage reselling business.

49. Become a voiceover artist

A voiceover artist business involves recording your voice in various media, such as commercials, television shows, and video games. To start this business, you’ll need high-quality recording equipment, a portfolio of previous work, and a platform to showcase your skills. You’ll also need to reach out to clients and negotiate contracts.

To succeed in this business, you’ll need excellent voice-acting skills and the ability to market yourself effectively.

How much you can make: $9,000/month

art and craft business plan in india

Voice-over marketplace, VoiceOverMehak, has reached almost $100,000 in sales this year, operating with premium voice talents worldwide in almost all major spoken languages, having taken inspiration from leading competitors to build its own business model of no joining fees or commissions from voice talent in order to make affiliate marketing services more profitable.

art and craft business plan in india

50. Start a wallpaper business

Wallpapers are a popular trend, and the installation appetite will not stop soon. Homeowners go for various designs, from traditional florals to contemporary geometric, tropical patterns, etc.

Therefore, printing different substrates could make wallpaper trends even more exciting. Start by thinking about the various attractive designs and colors that will attract your target customers. Factor the scale of the flowers in the patterns and choose designs that make rooms large and create an appealing space.

art and craft business plan in india

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Indian Arts and Handicrafts - Best 6 Kinds of Souvenirs to Buy in India

Indian Arts and Handicrafts - Best 6 Kinds of Souvenirs to Buy in India

Arts and handicrafts in india.

  • Indian textiles
  • Indian paintings
  • Indian bamboo and cane products
  • Indian stoneware
  • Indian metalware
  • Indian herbal and beauty products

Tips for picking souvenirs

Indian crafts are extremely old, and the fact that they are still preserved today is just proof of their quality and importance. They manifest India's rich culture and tradition, and each craft is like a mirror reflecting the identity of the tribe that created it and still manufactures it today.

Some of the most important products are the textiles, with high-quality products like pashminas and Kashmir rugs; wood products, and metalware with a unique and extremely rich tradition that will delight any fan of good-quality crafts.

Keep reading to learn more about Indian arts and handicrafts!

  • Enjoying the handicrafts of India is a unique way to enjoy its complex culture and many traditions
  • Among the textiles of India, Kashmir rugs are probably the most known
  • Traditional Indian painting has inspired thousands of contemporary artists and designers
  • Metalware, especially Bidriware, is one of the most famous traditional handicrafts
  • Wooden toys are some unique gifts to bring back to your family and friends

Art refers to human creation that is appealing to the finer senses of the individual; while a craft is a skill, especially involving performing arts. When it comes to India, there is an abundance of both. Arts and crafts in India, as everywhere else, define the cultural layers of the country, community, and race. India is famously a multicultural nation, and thus it has a huge variety of different traditions.

Each corner of the subcontinents has an abundance of varied arts and crafts. When we talk about means of expressions, terracotta is one of the most popular options among Indian artisans. The use of terracotta began about 5000 years ago and the many pieces are a testimony of excellent craftsmanship.

Jute is another important material used to create artistic items in India. It is possible to find jute's products in every Indian house, from potholders to mobile holders, from low stools to little dolls. It is a material that is able to define both aristocracy and ethnicity.

Right after jute items, there are bamboo and cane ones. During your trip, you will find a huge variety of fruit baskets, flower baskets, and showpieces that you can buy to decorate your house.

1. Indian textiles

India was one of the first countries in the world to start producing textiles, and such product was so central to its culture that in ancient Greece the word "India" indicated "cotton".

Between the 17th and 18th centuries, the Coromandel Coast was one of the main producers and exporters of cotton textiles to Western Europe. Soon these textiles became fashionable and were widely seen in European homes.

Nowadays, it is possible to buy a stunning choice of silk and cotton weaved textiles and good brocade. You can buy them by the meter or as ready-made garments. Some selected stores also have a wide selection of good-quality paisley jamavar and pashmina shawls.

Besides the most popular textiles just mentioned, there are three products that are truly unique, and that you won't likely find outside India.

Kashmir carpets

Kashmir carpets may be the most famous carpets in the world. They are hand-knitted with intricate designs, made using pure wool or silk, and require a huge amount of work. In India, carpet weaving is considered to be a valuable skill that one generation preserves and passes on to the next.

In most cases, Kashmir carpets have a floral design. They may also have other motifs with cultural significance such as the paisley, chinar tree, and the tree of life. The tree of life is a particularly popular motif that deified plants and trees and was inspired by Persian paintings.

Bright colors like blood red, emerald green, deep blue, and ivory are characteristic of Kashmir carpets. Valued for their richness of color and design, they are widely used as wall hangings in homes.

A range of standard sizes such as 2' x 3' ft (60cm x 90cm), 2'7 X 3'11 (80cm x 120cm), and 3' X 6'.10 (93cm X 208cm) are available and larger size can be tailor-made. You will be stunned by their quality and intrinsic beauty!

Pashmina Shawls

Pashmina shawls are known for their softness, warmth, and light-weight qualities and are made from pashmina which is a fine type of cashmere wool. These shawls usually come in plain colors or embellished with motifs such as flowers, geometric patterns, and paisley. Contemporary designs even recreate fish-scale patterns in gold and silver threads.

Pashmina shawls can come in different sizes depending on the category. For example, a scarf is often made to be 12 in x 60 in (30 cm x 152 cm), a wrap is often 28 in x 80 in (71 cm x 203 cm), and the full-size covers are 36 in x 80 in (91 cm x 203 cm). Most pashmina fabric is a blend of 70% pashmina wool and 30% other fibers like silk, viscose, or rayon.

A pashmina and silk blend shawl is a wonderful accessory that puts off an air of style and elegance. To take care of your pashmina products, you will need to be careful when cleaning them. Generally, dry cleaning is recommended. If you are washing a pashmina item, it is important to be very gentle and to do it by hand. Always let them dry naturally.

Kalamkari Fabric

Kalamkari fabric is also known as chintz and can be used as a wall-hanging. This is a type of brightly colored cotton fabric is made by applying a mixture of painting and dyeing techniques.

Fabrics often include designs based on nature and ancient myths with common motifs being gods and goddesses, trees, and birds. These designs are placed on the fabric using natural colors like ochre, indigo, soft pink, and iron black.

Sri Kalahasti and Machilipatnam are the two distinctive styles of Kalamkari. Sri Kalahasti style began as part of a temple ritual and predominantly depicts mythological themes showcasing gods, goddesses, and other celestial beings. Machilipatnam style displays a distinct Persian influence and has a history of being traded to Europe dating back to the 17th century.

Pattachitra

Pattachitra is one of the main traditional art forms of the Indian subcontinent. A pattachitra is a large piece of cloth that have numerous mythological and religious figures, depicting stories from Hindu mythology.

This unique work of art is mainly prepared by the artisans known as chitrakars, who still live in their home villages and helped by the whole family. The vibrant colors are the most striking feature of any pattachitra.

Originated in the western parts of Gujarat, Rajasthan, and Punjab, bandhani is one of the most art forms of India. It is a tie and dye textile decoration that is popular all over the country and, according to many, it can be dated back to the Indus Valley Civilization.

Bandhani is extremely colorful, a quality obtained using only natural methods.

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2. Indian paintings

In India, painting began as a method of worship centered on the Hindu sacred texts. Today modern and traditional paintings are popular all over the country and many cities such as Jaipur, Jodhpur, and Udaipur have shops where painters work all day to recreate ancient miniatures.

Nowadays it is common to use poster colors instead of natural pigments but the themes and motifs are still traditional and mostly consist of court scenes, religious themes, and mythological stories.

Rajasthani Miniature Paintings

Initially, bold lines and bright primary colors were used to depict religious themes from Jain and Hindu sacred texts.

After the 17th century, a greater delicacy of lines and a wider range of colors and themes were brought into Rajasthani art. This happened through the influence of the more sophisticated Persian art which is flourished during Mughal rule in the region.

By the 18th century, many princely states in Rajasthan such as Mewar, Bundi, and Kota had developed their own distinctive styles of miniature paintings.

Mewar paintings mainly depict festivals, grand processions, and historic battles while Bundi paintings specialized in palace life with vivid scenes in royal halls, courtyards, and galleries. Kota paintings are renowned for hunting scenes set in dramatic forested landscapes.

Warli paintings

Without a doubt, Warli painting is one of the most famous art styles in India. This tribal art form was born in the state of Maharashtra and mainly revolves around elements of nature including motifs of the sun, the moon, mountains, rivers, and trees.

Animals and the wilderness are common themes and these paintings often portray farming, hunting, and fishing. In festivals scenes, a rich variety of rituals and vibrant arts and traditions can be seen.

For example, some paintings may depict the tarpa style of dance in which a group of dancers move around in circles and are accompanied by men playing the tarpa, a trumpet-like instrument.

Today, it is common to see Warli painting used to decorate homes or as a pattern on the fabric of a dress. Warli art is added to fabrics by using natural pigments made from red ochre or rice paste.

Madhubani is an art form practiced in the Mithila region and it is a style of painting done with fingers, twigs, brushes, matchsticks. Traditionally, Madhubani is painted on floors of huts and plastered mud walls, but recently its designs have become popular and can be seen on cloth, paper, and canvas.

Madhubani uses only natural dyes and pigments and every painting is characterized by strong geometric patterns. The content can be adapted to a particular occasion such as birth, marriage, or festivals. Some designs may also depict scenes from the royal court or deities from the ancient stories.

In most families of the Mithila region, the skills of Madhubani continue to flourish and are mostly learned and passed down by women.

3. Indian bamboo and cane products

The northeastern states are widely known for their bamboo and cane products. They create objects for everyday use,  like baskets for tea pickers, hats, etc.,  as well as a variety of boxes, trays, baskets, and containers. Of course, they also produce excellent furniture, to be sold both locally and internationally.

Creating this handicraft requires a great deal of knowledge and manual skills.

Channapatna toys

Channapatna toys were first created in the Karnataka state. It is truly a unique object that everyone will love. They are so unique that they are protected as a geographical indication under the World Trade Organization.

Traditionally, only ivory wood was used, but nowadays also rubber, sycamore, cedar, teak, and pine are used. The wood has to be seasoned, cut, and then carved. For the coloring process, only vegetable dyes are used, and so all these toys are completely safe for children.

Nirmal toys

These toys are made only in the Nirmal town. Nirmal art is 400 years old, and with time it has become a rich tradition that includes wooden toys, paintings, and furniture.

Nirmal toys are made of finely carved wood and painted with special colors that give the toys their characteristically vibrant look.

4. Indian stoneware

Pietra dura, known as parchinkari in the Indian subcontinent, indicates the inlay technique of using cut and fitted stones in order to create images. After the work is assembled, the stonework is glued stone-by-stone. Stability is obtained by grooving the undersides of the stones so that they can interlock.

Marbles, semiprecious and precious stones are used. The technique first appeared in Rome during the 16th century, and the most notable example to be found in India is the Taj Mahal.

Plates and boxes

It is not common to find pietra dura in jewelry, and Circa jewelry is one of the few places where you can find it.

However, it is more common to find plates and boxes, made especially in Agra. These products are of the highest quality, and often employ floral patterns from the Taj Mahal. They are extremely complex to make, as some of them have between 5.000-20.000 semiprecious stones individually cut and inlaid.

5. Indian metalware

The techniques used to work the metal are millenarian, and most of them are still used in the town of Bidar, Pembarthi, and Kamrup. Producing metalware is a laborious task, that requires a lot of skill and patience.

This metal craft from Bidar was developed during the 14th century, and nowadays the city of Bidar is still the center for the manufacture of bidriware. It is one of the most important export handicrafts of India, and it represents a kind of status symbol.

The metal used for bidriware is a blackened alloy of zinc and copper, with the addition of thin layers of pure silver. In order to create bidriware, an eight-stage process is necessary: molding, smothering, designing, engraving, pure silver inlaying, additional smoothening, buffing and, finally, oxidizing.

Pembarthi metal craft

Pembarthi is a small village in the state of Telangana, and it is popular for its production of sheet metal artworks of extremely high quality. This kind of brass work developed during the empire of the Kakatiyas, who used sheet metal art to adorn their temples.

Nowadays, Pembarthi is a must visit for all the lovers of arts and crafts.

Dhokra is a non-ferrous metal casting using the technique of lost-wax casting, a technique used in India for more than 4,000 years. The product of dhokra artisans are known for their simplicity and folk motifs, the horse, elephants, measuring bowls, and religious images are extremely treasured.

Kamrupi crafts

Kamrupi produces some brass and bell metal products that are famous all over the country for their exquisite form and utility. Some of the main items produced by this industry are water pots, dishes, bowls, and cymbals.

If you are in Guwahati, you can visit the State Museum with its extremely rich collection of items made of gold, silver, and copper.

6. Indian herbal and beauty products

When we talk about herbal products, we talk about Ayurveda, the science of life and holistic well-being. It is a system of herbs, oils, and plants that originated in India about 6000 years ago. Harmony is the fundamental concept of Ayurveda.

Nowadays, traditional herbal remedies have been re-invented to adapt modern-day needs. Aromatherapy is highly popular, and Ayurvedic cosmetics are widely consumed around the country.

Aryuvedic cosmetics

Ayurvedic cosmetics are based on medical plants, but they are more than a simple blend of herbs. Each product is designed to balance all the systems of the body and to guarantee well-being. Leaves, fruit, stems, bark, roots, seeds are some of the key ingredients of these cosmetics.

When you buy one of these products, you can be sure that all the ingredients are natural and that there are no synthetic colorants, fragrances or preservatives.

Aromatherapy products from Auroville

If you like aromatherapy candles, we strongly recommend you to buy them from Auroville, an Indian town where people have been producing herbal products for the past 50 years.

There are many different shops, like Maroma, selling a wide range of home fragrances and body care products, like aromatherapy salts, incense, body spray, etc.

Joss sticks

India is the greatest producer of incense sticks in the world. Usually, incense sticks are made with bamboo, paste (made with wood powder and joss), and the perfume ingredients.

Sticks can be produced by hand or using a machine. The main manufacture center is the state of Karnataka, especially in the cities of Bangalore and Mysore.

Herbal Soaps

Herbal soaps are eco-friendly and manufactured from natural ingredients such as herbs, food-grade vegetable oils, essential oils, and other natural extracts. The most common herbs used in Indian soaps are comfrey, hyssop, rosemary, jasmine, and sandalwood.

Organic olive, coconut, palm, castor, jojoba, wheat germ, and almond oils are widely used as the base oil with the addition of shea butter, cocoa butter, aloe vera, and vitamin e. By using natural ingredients, herbal soaps provide the best skin treatment, especially when it comes to healing and moisturizing.

When purchasing herbal soaps, remember to check the ingredients as some soaps may look herbal but include manufactured scented oil. The best soaps will use essential oils that are extracted from plants.

A moisturizing herbal soap is always a good choice for a souvenir. Some of the best Indian soaps are Vaadi Herbals Lavish Almond Soap, Khadi Neem Tulsi Soap, and Himalaya Herbals Almond & Rose Soap.

To find these souvenirs, check out the department stores in the bigger cities, or the boutiques, and the souvenir shops located inside most 5-star hotels.

If you particularly like an item and really wish to bring back the highest quality, visit the production center, for example, it would be Auroville for aromatherapy products; or Bidar for bidriware.

All the stores accept rupee and major international credit cards, such as MasterCard and Visa. However, we strongly recommend you to carry some cash when shopping at smaller shops or in the bazaars.

Take note that vendors have an Indian price and a tourist price, with the latter being higher. If you see something you like, don't rush and buy it from the first stall, move on and keep looking. Another general rule is not to pay more than half of the initial asking price, and never reveal how much you are interested in an item.

Beware of touts, who are willing to do anything to make a quick buck. The best way to deal with them is to ignore them and do a little bit of research about the place you are visiting, so you know where they usually are and how they behave.

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art and craft business plan in india

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art and craft business plan in india

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The sites stay the same but each time we have done this tour, the tour guides manage to make it feel like it is the first time you are experiencing it. And, with the constant renovations, this time we were able to see previous areas that were unavailable the last time we came.

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Improving Your Skills In Art And Craft Business Plan In India 2023

Welcome to our art and craft wallpaper blog, where we curate and share the most beautiful and inspiring wallpapers from around the world.

Improving Your Skills In Art And Craft Business Plan In India 2023 . Find a sample business plan for scrapbooking, art supply, gallery, fabric, stained glass. Jaipur is also regarded as the india’s largest hub of.

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COMMENTS

  1. A Complete Guide on Starting An Art Business in India

    Between April 2020 to March 2021, the art auction market in India clocked a turnover of ₹ 880.9 crores. In contrast to the financial year 2019-2020, the Indian art auction market was worth ₹ 559.7 crores. There was a shocking jump of 57.3% in the turnover in 2020-2021. Essential Tips on How to Start an Art and Craft Business

  2. Best 50 Profitable Art & Craft Business Ideas

    #1. Arts and Crafts Instruction This type of business is only for extremely skilled and experienced personnel. Actually, there are several men and women who want to attend classes in arts and crafts instruction. Sometimes educational institutions also arrange this type of class. You can start the business from home or from a commercial location.

  3. A Complete Guide on Starting An Art Business in India

    1). Pick a Niche When deciding on the most appropriate area for your artistic ventures, there are many factors, regardless of whether you wish to make it more imaginative or commercially profitable. What is your preferred style? What kind of person is appealing to you? Does realism influence you more or abstraction or impressionism?

  4. Art and craft business

    Globally, the market size of the art and craft business was valued at 35 million USD in 2017 and expected to reach a value of 50.9 billion USD by 2024, thus giving an insight into the scope and potential for the art and craft business.

  5. 25 Profitable Art and Craft Business Ideas in India

    25 Art and Craft Business Ideas in India This is a list of handicraft businesses that have few competitors, therefore the prospects are still great. The market share is also quite large, so you don't have to worry about running out of buyers. The more creative the product is created, the better it will be for the development of your business.

  6. These are the Top Art Startups in India (2021)

    March 4, 2021 Mark Adams Table of Contents show This article showcases our top picks for the best India based Art startups. These startups and companies are taking a variety of approaches to innovating the Art industry, but are all exceptional companies well worth a follow. [adace-ad id="4426″]

  7. 50 Low Investment and Profitable Handicraft Business Ideas

    India is a country where festivals and celebrations need the use of decorations. You might be a decorating designer and introduce new decorative items to the market with your handicraft business. 41. Origami. You can offer art and crafts, such as origami, both offline and online, or you can teach youngsters and adults how to make origami. 42 ...

  8. India's Handicraft Crafts: A Sector Gaining Momentum

    With this wide range of craft ...

  9. India Arts and Crafts Market (2024-2030)

    The India arts and crafts market is estimated to witness a CAGR of 4.5% during the forecast period 2020-2026. The growth of the arts and crafts market can be attributed to growing interest in DIY activities, increasing demand for art supplies, rising focus on home décor items, growing popularity of various craft techniques like decoupage and ...

  10. Can the Arts and Crafts Sector in India be Sustainable: A Grounded

    The demand and market for indigenous art, craft and handloom products in India have witnessed a massive decline in recent years. The growing popularity of machine-made products through online retail and a lack of monitoring for product quality led to genericide in the arts and crafts sector, which is detrimental to the indigenous and traditional handicraft businesses. India's sub-optimal ...

  11. 10 Best Arts And Crafts Startups

    10 Best Arts And Crafts Startups - 2022. In India, the handloom and handicraft industry has been the torchbearer of the country's rural economy for more than decades. The industry is one of the largest employment generators following the roots of agriculture while providing key sectors of livelihood to India's rural and urban population.

  12. How to Start an Art and Craft Business {Creatively}

    Invest in a domain name and re-direct it to your online store. 5. Make use of Facebook, Pinterest, and Instagram, in particular, to engage with your audience and establish the dialogue with them. 6. Have beautiful photos that make your art and craft business stand out and add amazing descriptions with each post.

  13. Why Start an Art and Craft Business from Home: 9 Reasons

    7. Freedom of Work: Starting a handicraft business offers you the ultimate freedom of decision. You can have an easy start at your home and scale up the business anytime you want. The startup cost remains completely in your control. It is as good as working as a freelancer.

  14. A Guide to Crafting an Impressive Artist Business Plan

    A solid artist business plan provides an accurate assessment of your creative product (your artwork) and market research to show the demand for your services or artwork. The plan should also address your financial requirements, identifying various forms of revenue, anticipated expenses, and ways you can secure money upfront if needed.

  15. Arts and Crafts Business Plan (2024 edition)

    Start your Business Plan Now. Art and handmade crafts add tremendous value to society. According to a report by Business Research Insights, the global arts and crafts market size was USD 44120 Million in 2021 and is projected to touch USD 63590 Million by 2031, exhibiting a compound annual growth rate (CAGR) of 5.4% by 2023-2028.

  16. Learn a craft in India, Asia's creative hub

    Learn a craft in India, Asia's creative hub. In India, the lavish decoration of everyday objects is a national obsession. Making the mundane magnificent is an expression of joy and an antidote to life's often harsh realities, and even India's highway trucks are painted in furiously brilliant colours. Is there any other country where arts ...

  17. Fine Art & Crafts Business Plans

    Find a sample business plan for scrapbooking, art supply, gallery, fabric, stained glass supply, or other arts and craft supplies related business, and start writing a business plan to make your dream a reality. If you're looking to develop a more modern business plan, we recommend you try LivePlan. It contains the same templates and ...

  18. List of Arts and Crafts Companies in India

    The Arts and Crafts companies in India are contributing to the world's market with a rate of 1.2%. As per the national census of handicrafts, managed by the NCAER, the worth obtained from the art and crafts products last year was Rs. 26,213 crores. The share of the Arts and Crafts industry in India's exports is 1.51%. (Source - JHEA)

  19. How to Start an Arts and Crafts Business

    3. Create a business plan. Use a business plan to outline your business goals and the steps needed to get your arts and crafts business up and running. This might be a simple outline or more complex and detailed document. The plan is strictly to help keep you organized, so there is really no right or wrong way.

  20. Four studios that brought craft to India Design ID 2024

    Morii Design presents the artistry of embroidery as wall art. Meanwhile, Gandhinagar-based Morii Design brought their wall art to the exhibition to showcase hand embroidery techniques of sujini and kalamkari from craft clusters across the country.The abstract landscapes that were being sold from a lakh and upwards, done in muted earthy tones of browns, ochre, green and blue, were the result of ...

  21. 50 Art Business Ideas You Can Start Today [2024]

    To start an arts business, train yourself in arts and crafts and plan a curriculum suitable for your target audience. Advertising your business will help you to reach a larger audience. ... I Turned My Passion For Voice Acting Into A $108K/Year Business [India] Voice-over marketplace, VoiceOverMehak, has reached almost $100,000 in sales this ...

  22. Indian Arts and Handicrafts

    Arts and handicrafts in India. Art refers to human creation that is appealing to the finer senses of the individual; while a craft is a skill, especially involving performing arts. When it comes to India, there is an abundance of both. Arts and crafts in India, as everywhere else, define the cultural layers of the country, community, and race.

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    Before you start writing your business plan for. Web 25 art and craft business ideas in india. Source: mixpict.github.io. Find a sample business plan for scrapbooking, art supply, gallery, fabric, stained glass. Handicraft business from waste paper; Source: www.franchiseindia.com. This is a set of seven books to learn drawing, colouring and ...

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    Art And Craft Business Plan In India 4.8/5 Register 377 Customer Reviews Andre Cardoso #30 in Global Rating 4.8/5 COMPANY REVIEWS HIRE 100% Success rate Min Garages Any REVIEWS HIRE 4078 User ID: 231078 / Mar 3, 2021 REVIEWS HIRE Academic writing Art And Craft Business Plan In India -