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Beauty Supply Store Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Beauty Supply Store Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Beauty Supply Store Plan Here

You’ve come to the right place to create your beauty supply store business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their beauty supply store businesses.

Below are links to each section of your beauty supply store business plan template:

Next Section: Executive Summary >

Beauty Supply Store Business Plan FAQs

What is a beauty supply store business plan.

A beauty supply store business plan is a plan to start and/or grow your beauty supply store business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your beauty supply store business plan using our Beauty Supply Store Business Plan Template here .

What Are the Main Types of Beauty Supply Stores?

There are many types of beauty supply stores. Some beauty supply stores focus on name brand products and tend to be on the higher side of the retail spectrum while other beauty supply stores provide lesser known brands at discount prices. Other beauty supply companies focus on specific consumers and have a smaller, yet specific target market and other beauty supply stores are in the middle of the high end store and discount store options.

What Are the Main Sources of Revenue and Expenses for a Beauty Supply Store Business?

The primary source of revenue for beauty supply stores are the products sold at the store.

The key expenses for a beauty supply store business are the cost of purchasing the product inventory. Other expenses are the overhead costs for employees, rent, utilities, and any marketing for the store.

Read more about how to get funding: Seeking Funding from Angel Investors vs Venture Capitalists .

How Do You Get Funding for Your Beauty Supply Business Plan?

Beauty supply store businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Another option for a beauty supply store is to obtain a small business loan. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options.

What are the Steps To Open a Beauty Supply Store?

Opening a beauty supply store business can be an exciting endeavor. Having a clear roadmap of the steps to open a business will help you stay focused on your goals and get started faster.

1. Develop A Beauty Supply Store Business Plan - The first step in opening a business is to create a detailed business plan for beauty supply store that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your beauty supply store business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your beauty supply store business is in compliance with local laws.

3. Register Your Beauty Supply Store Business - Once you have chosen a legal structure, the next step is to register your beauty supply store business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to open your beauty supply store business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Beauty Supply Store Equipment & Supplies - In order to start your beauty supply store business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to open promoting and marketing your beauty supply store business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to open a successful beauty supply store business and help with your beauty supply retail store business plan: 

  • How to Start a Beauty Supply Store Business

Where Can I Get a Beauty Supply Store Business Plan PDF?

You can download our beauty supply store business plan PDF template here . This is a business plan template you can use in PDF format.

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Beauty Supply Store Business Plan Sample

JAN.30, 2020

Beauty Supply Store Business Plan

Beauty supply store business plan for starting your own shop

Are you considering starting your own beauty supply business? If your answer is yes, there is no better time than right now. Why the potential is endless. You only have to look at Instagram to see that the beauty industry plays a very important role in this digital age.

Every generation is seeking perfection, whether it be for that all-important selfies for social media or the next big family wedding. The beauty has exploded over the last decade. Influencers have played an integral role in their beauty tutorials on YouTube, Instagram, Facebook, and Twitter. This is not just a trend this is here to stay.

There is plenty of room for everyone in the beauty world, moreover in the beauty supply business. The beauty industry breaks through generational barriers because everyone, young, and old wants to look and feel good. The market itself is huge, almost infinite. This is because beauty is not just for the rich but also for all financial pockets high and low.

Executive Summary

There is plenty of room for everyone in the beauty world, moreover in the beauty supply business. The beauty industry breaks through generational barriers because everyone, young and old want to look and feel good. The market itself is huge, almost infinite. This is because beauty is not just for the rich but for all financial pockets high and low.

How to start a business?

Starting your own business always begins with a great concept of how to open a beauty supply store. Once the seed is sown move on to market research for your chosen business idea. You can also look for sample business plan for beauty supply store. Knowing your market is key to success. Once you have established your core market, you will need to ascertain your opening budget and stick with it. Where will your funds for your new venture come from? Locating the right outlet/property is also key to the success of your venture. The wrong location can be the death of any business.

What are the costs involved in opening a business?

The costs of running your own business differ greatly. This will all depend on location, rent/lease of property/outlet and the cost of initial stock. Then you need to consider staffing costs, delivery import and export costs.

How to implement business management?

This key area is vitally important for the success of any business. The right management can make a company and the wrong management can break it. Share your vision with your managers/staff and make them feel a part of something great. Show them that they are valued and you will receive their loyalty. Make them feel important. A great manager will attain the loyalty of their staff thus lowering the staff turnover rate per annum. The business will be more productive and the financial rewards will be higher.

What the target of this business?

The Beauty Supply Business’s key target is to supply beauty products to stores big and small nationally and internationally at a competitive rate offering discounts on regular bulk-buy orders. We wish to stand out from the crowd and offer a wide range of products that exceed our competitors, thus making our business a very attractive option.

Company Summary

Planning your business.

When starting a beauty supply store, the business/startup, Beauty Supply Store has engaged a consultant to help effect a business plan initially. Beauty Supply Store’s cost budget/funds for a startup will be coming from –inheritance and a business loan.

Define your brand

Beauty Supply Store’s measuring stick will be its unique approach how to start a beauty supply store to customer satisfaction and individual personalization based on customer’s needs. No one customer is the same and they will not be treated generically. We are not just another beauty company, we care about our clients, and they can choose tailor-made order strategies personal to their business. ‘Above and beyond’ is our companies’ motto

How to promote & Market a business

The promotion and marketing of the Beauty Supply Store will highly engage in social media marketing. Digital marketing is the heart of any successful business today. Instagram, Twitter, Facebook, and LinkedIn will be key targeted areas. A full-time digital marketing professional will be hired to run this side of the business to maintain its presence online.

Establish a web presence

A brand new website is currently under construction to engage a highly effective web presence. This will engage customers and garner new ones. Customers will be able to order online as well as walking into the store. Thus, attracting a larger customer base. Keeping up to date with Google analytics will also be key to maintain a high search position.

Company Owner

The owner of the beauty supply store is a young woman who studied the industry at University. She comes from a family who has been in the beauty industry for two generations and dreamed of one day owning her own beauty business. Her knowledge of the beauty industry is vast, and will compliment her venture greatly.

Why he/she started the business

Coming from a long line of family business owners, she always knew that she wanted to make her own mark on life, be her own boss, and create her own brand new company from scratch. With this in mind, the university was her starting point. They need to gain as much knowledge in addition to what she already had to ensure the success of her business.

How the business started

A fortuitous inheritance enables the birth of Beauty Supply Store along with a small business plan for bank loan . In addition, with a business partner, consultant and help from family business owners. The business was enabled.

Beauty Supply Store Business Plan - Startup Cost

Products available in the Beauty Supply Vendors store.

  • A wide range of skincare products will be available, including vegan selections.
  • Various and trusted brands of aromatherapy body oils from leading and well-known brands
  • Body lotion for all skin types for both men and women (vegan selections available)
  • Specialist foot products for the removal of hard skin.
  • Derma wands for anti-aging skin
  • Retinal serums
  • False eyelashes (stick on and semi-permanent)
  • Micro-blading equipment/products
  • Hair products, hair dye/bleach/micro rings/micro loops/ hair extensions and wigs
  • Beauty tools, makeup brushes/hairbrushes/tweezers/hair masks/dye mixing bowls/whisks/microbeads/loops/extension hair tape/wig tape/nail drying gadgets/foot spas/nail polish remover/hair clips/hairbands/trays/trolleys/makeup boxes/ nail boxes/
  • Nail polish/nail polish remover,
  • Eyebrow dye kits
  • Eyelash tint kits
  • False nails, all types for all nails.
  • Gel nail kits
  • Massage tables
  • Bleaching caps
  • Hair dryers
  • Hair straighteners
  • Wide range of makeup for all skin types from trusted market-leading brands

Marketing Analysis of Beauty Supply Store

Market trends.

The observation of market trends is key to the Beauty Supply Shop. Using search engines such as Google and Google insights. Twitter trends will also play a key role. Monitoring online trends in the beauty world will be important to the business. What is trending in 2020? What is trending amongst influencers on social media such as Instagram and YouTube?

Market trends are continually changing and evolving and the monitoring of these trends to ensure we stay ahead of the rest will be paramount.

Marketing Segmentation

Grouping customers into regular, occasional, and potential divides will help Beauty Supply Store to keep on top of analytics that is core to current and future business. Thus, enabling the business to effect a change of direction when needed. It is important to keep up with consumer demands as this affects the products we stock over time.

Beauty Supply Store Business Plan - Market Segmentation

Business Target

Beauty Supply Store business’s main targets are beauty salons, hairdressers, spas, hotels, and the general public. The aim is to provide everything that a hair/beauty salon needs to run their business and offering all the brands required. The choice for our clients will be a key factor. Limited stock will not be an option if we are to set our business apart from the rest.

Beauty Supply Store Business Plan - 3 Years Profit Forecast

What is the key Target Market?

Beauty Supply Stores key target market is as follows: Beauty salons/beauty spas/Hotels and the key Demographic 16/55 although the general demographic will be much wider. Beauty is ageless and everyone wants to look beautiful.

How to keep customers coming back

Repeat customers will be at the heart of the Beauty Supply Store. The most important thing for the success of any business is customer service. To ensure customers keep returning they will be awarded a bonus card. The more they spend the more points they receive. These points can be converted to free products and extra discounts off bulk-buys when the points build up. There will be a range of personal delivery options (an area that often fails many customers). Friendly staff and advisors will be on hand for our clients online and instore.

What will be the average receipt of the business?

The average customer receipt will be between $100 and $1000, of course, this depends on the size of the business ordering the goods. Bulk-buy goods would expect an average receipt of $1000

Marketing Strategy

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With our online presence in the form of a professional website that is compatible with mobile phones will increase our marketing online. We will drive traffic through our site by using/offering an affiliate program to customers. Producing regular beauty-focused content with keywords that are guaranteed to rank high on search engines will be important. Offering incentives on our Social media platforms such as our Facebook page to engage our followers and get them buying and clicking through to our website. Using Facebook and Instagram ads for businesses to promote our products will be an area that we shall implement at the offset.

Competitive Analysis

While pereparing the beauty supply retail store business plan , the competitive analysis is an essential part to consider.We are in the market when there are numerous other beauty supply organizations inside a mile span. There is an uncertainty that the business will confront the hardened challenge from built-up industry players.

In any case, the business has recognized the key factors that are long accepted to profit the intensity of different beauty product organizations. Putting resources into key areas, with praiseworthy client assistance, latest management technology, and superb cordial staff will bring us into the challenge.

Sales Strategy

The accompanying techniques will be produced for our store to get more client base:

  • Showcase our products to corporate customers that are associated with numerous downtown foundations.
  • Extraordinary offers, especially, convincing, and adjustable bundles that give great motivating forces to draw in clients.
  • Thorough showcasing efforts and utilization of both nearby media just as advanced channels to spread business.
  • Offer periodic offers and limits to faithful clients to keep utilizing our products.
  • Ensure that every client gets singular regard for their needs and to get the help they need.

Sales Monthly

The business of store might not be able to pick up the profitability baseline in the first month, but our plan is made in such a way so that we can easily mitigate that possibility. Although, when it comes to sales, we expect an exponential increment in the first four weeks of the store.

Beauty Supply Store Business Plan - Sales Monthly

Sales Yearly

As already mentioned, the business of the store might not be able to pick up the profitability baseline in the first month, but it will become fully profitable by the first quarter of the first year. We expect that we will reach our full potential of sales under given capacity in the first year.

Beauty Supply Store Business Plan - Sales Yearly

Sales Forecast

During the first 12 months: We expect to make an honest marginal profit as setup costs will affect the profit margin greatly as with any business plan in its infancy. However, our sales forecast for the first month is expected to be $40,000 due to clients we have attained initially with potential orders already exceeding our expectations. Our target sales for the first 12 months is expected to be a conservative $250,000.

Beauty Supply Store Business Plan - Unit Sales

Personnel plan

What Staff Needs to Open a Company?

  • For the Beauty Supply Store, we will employ –
  • 2 shop-floor staff
  • 2 forklift truckers
  • 1 receptionist for front of the house.
  • 2 Loading staff, 2 delivery staff.
  • 1 The store manager and
  • 1 Security store guard.

Average Salary of Staff

To start a beauty supply store, the following table describes the average annual salary of each employee and total payroll for the next 3 years.

Charges for Opening Store

The charges for opening the Beauty Supply Store will include the following: Lease/rent costs, staffing costs, stock cost, electricity, water, business rates, telephone, and WiFi.

Financial Plan

We have built up a thorough financial arrangement that will completely bolster our business while preparing the business plan template for a beauty supply store. Our business will give monetary help with a variety of different speculators. Accessible subsidizing will be accessed and enhanced by an advance that the business means to debit inside the initial three years of opening.

In the event that you are thinking about how to begin a beauty supply store, do not stress as we can assist you with setting up a point by point budgetary plan.

Important Assumptions

We assume that our client base will grow linearly and the economy will remain strong. Our services might be disrupted due to natural factors but we will take the top care to make sure that the services remain stable under human conditions.

Brake-even Analysis

We expect that the beauty supply store will break even within the first quarter of the first year of opening.

Beauty Supply Store Business Plan - Brake-even Analysis

Projected Profit And Loss

We might run into a loss for the first month of operations but we expect to touch the profit baseline within 3 months of operations.

Profit Monthly

The monthly profit we will reach will be able to sustain all our operations and will us enough dividends to invest for future grown of the business.

Beauty Supply Store Business Plan - Profit Monthly

ProfitYearly

As already mentioned, we might run into a loss for the first month of operations but we expect to touch the profit baseline within 3 months of operations and therefore our yearly profits will be able to pay back all the credit.

Beauty Supply Store Business Plan - Profit Yearly

Gross Margin Monthly

In the first few months, the margins will remain negative, but when the profitability picks up we expect a thick margin baseline.

Beauty Supply Store Business Plan - Gross Margin Monthly

Gross Margin Yearly

Yearly margins will be great and will make us able to expand our business and reach out to a larger customer base.

Beauty Supply Store Business Plan - Gross Margin Yearly

Projected Cash Flow

In the initial months, we will be running on credit, but soon we will become cash-flow positive.

Beauty Supply Store Business Plan - Projected Cash Flow

Projected Balance Sheet

Balance sheets will be outsourced but monitored. Management will make sure it will stay positive.

Business Ratios

The business rations have been calibrated to be perfect in the long term.

Download Beauty Supply Store Business Plan in pdf

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Start » startup, how to start a beauty supply store.

A combination of new shipping and manufacturing methods make beauty stores an ideal choice for starting a small business.

 A woman in a beauty supply store smells perfume on her wrist. Shelves in the background and foreground hold bottles of perfume and other cosmetics.

New shipping and manufacturing methods make beauty supply businesses more accessible than ever for prospective small business owners.

Here’s how to go from drafting financial budgets to finalizing your first sales.

Define your mission statement

Create a mission statement for your beauty supply store. This is your primary goal. What cosmetic products will you sell? Who is your target demographic? Be as specific as possible for both questions. When someone asks about your store, you should be able to clearly explain your purpose in two sentences or less.

Find your niche

As a small business, you won’t be able to offer the widest range of products from the outset. You will have to differentiate from competitors by specializing in one product type or source. Consumers should identify your brand with a specific tagline that summarizes your business goals, whether that focus is one facial feature or the manner in which your products are acquired and created. This specificity will determine business strategy that maximizes the value of your core service.

Establish your budget and business model

All businesses need a detailed overview of expenses and projected income before they launch. Budget plans will guide long-term company strategy and inform all future financial decisions . Financial information specific to beauty stores might pertain to visual marketing and advertising design more so than other businesses to best showcase their cosmetic products.

The physical location of your store also has unique requirements. Customers typically require demos and interaction before purchasing beauty products, and a well-lit, comfortable atmosphere is essential. You should also consider a location near other beauty stores. However, a physical location that meets all these criteria might be expensive.

Some retailers can forgo a physical location entirely and sell exclusively online. Your beauty store can follow several online business models:

  • White label: A single company creates the product and allows other businesses to package and distribute it themselves within their own branding. This solution allows small businesses to distribute a high-quality good without being responsible for its manufacturing. However, this detracts from the uniqueness of your brand. It can cause beauty stores to become too dependent on outside suppliers for their own products.
  • Dropshipping: Avoid warehousing and storage costs entirely with the flexibility of dropshipping. Fill customer orders by purchasing and shipping their requested products directly. Profits are earned in the margins between your discounted acquisition and their direct payment, minus the expenses of a storage facility. This is the simplest method for new small businesses. It requires the lowest upfront cost, but it likewise offers the narrowest profit margins.
  • Manufacturing: The most expensive option, but the one that grants your business the most control. Manufacture the products yourself and be fully aware of all their ingredients, costs, distribution practices and any other relevant factors. This requires the largest upfront expense, but provides the greatest long-term return.

Financial information specific to beauty stores might pertain to visual marketing and advertising design more so than other businesses to best showcase their cosmetic products.

Buy and store inventory

Wholesale distributors used in any of the above methods can be large or small. When choosing which products to stock and sell, request samples from distributors that you and your associates can try. Ask suppliers as many questions as needed. The quality of your product lineup is the most important aspect of your business. You need to be confident in the quality of your products and trust the reliability of your suppliers.

These items should be stored in a controlled environment free of smoke or fluctuating temperatures. Options include storage space in physical store locations or, if budget allows, a specialized storage facility.

Acquire permits and licenses

All retail businesses require a business license and seller’s permit . This should be included in your initial budget forecasting. These licenses differ depending on city and state, and are essential to conduct business. Be sure to also claim your EIN (Employer Identification Number) for payroll and taxes.

Marketing for beauty products emphasizes visual advertisement. The products are used to improve appearances; naturally, their effects require a visual demonstration. This photogenic element is more of an advertising focus than in many other industries, and it may be more resource-intensive. Professional models and photography will likely be needed, and social media plays a massive role in all marketing efforts. The prominence of “influencer advertising” to best reach your target demographics will dictate the typical structure of most beauty marketing campaigns.

Your marketing plan should capitalize on the social media platforms that best promote photography and other relevant subject matter. These include Instagram, Snapchat and YouTube. Be ready to hire experienced photographers and videographers to capture your subjects in the best light一figuratively and literally.

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How to write a business plan for your beauty supply store.

business plan for a cosmetics store

Starting a cosmetics store is a great idea as it provides a valuable service to customers and can be a profitable venture due to the high demand for beauty products.

Additionally, it is relatively easy to set up and manage, making it an attractive business opportunity.

However, prior to that, you must have a business plan.

A business plan is a critical component of starting a new business. It outlines the goals and objectives of the business, as well as the strategies for achieving them. It also provides a roadmap for the future of the business, helping to ensure that it will be a success.

In short, a good business plan will help make sure your beauty boutique is profitable .

What should you include in the business plan for a cosmetics store? What should be the main focus areas? Which key financial data points should be included? What's the best way to create a business plan quickly and effectively?

This article will provide answers to all these questions!

Moreover, bear in mind that it is up to you whether you choose to start your business plan from scratch.

You can download our customizable business plan for a cosmetics store and adapt it to suit your business needs.

business plan cosmetic store

Mapping out a business plan for a cosmetics store

Is it worthwhile to invest time in a business plan for your beauty boutique.

Yes, you should invest time in a business plan for your beauty boutique as it will help you to set achievable goals and create a successful strategy.

Developing a robust business plan will enable you to:

  • get familiar with the beauty supply store market
  • make sure you are aware of new trends and include them in your project
  • find what makes a cosmetics store thriving
  • understand customers' beauty product preferences and trends to offer a diverse selection of quality beauty supplies
  • find a great unique value proposition for your cosmetic retail store
  • monitor competitor activities and tactics
  • find relevant competitive advantages for your beauty boutique
  • find a business model that secures a healthy net income
  • establish and execute a strategic action plan to drive sustainable growth
  • identify and manage risks specific to a beauty supply store, including product quality, inventory management, and customer preferences

Our team has drafted a business plan for a cosmetics store that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for a cosmetics store?

A business plan comprises a diverse set of metrics and relevant data. It must be well structured, to make easy to read and digest.

When we built and designed our business plan for a cosmetics store , we ensured it was organized correctly.

We've split it into 5 parts: Opportunity, Project, Market Research, Strategy and Finances: Opportunity, Project, Market Research, Strategy and Finances.

1. Market Opportunity

The initial section is named "Market Opportunity."

Explore this section to access valuable data and metrics related to the beauty supply store industry, providing insights for entrepreneurs.

The data here is always up to date; we update it biannually.

2. Project Presentation

The second part is dedicated to the "Project" of your beauty boutique. Here, you can describe the range of beauty products offered, including cosmetics, skincare, haircare, and tools, your brand partnerships, customer loyalty programs, in-store and online shopping experiences, and the unique value proposition that caters to beauty enthusiasts and professionals.

Also include a short description about yourself at the end of this section.

Discuss your passion for beauty products, your range of beauty supplies, and how you plan to create a comprehensive and personalized shopping experience for customers at your beauty supply store. Highlight your selection of high-quality brands, your knowledgeable staff, and your dedication to providing exceptional customer service that caters to the diverse needs and preferences of beauty enthusiasts through your beauty supply store.

We prepared language in our business plan. Adapt it to suit your idea precisely.

3. Market Research

The third part is the "Market Research" section.

The purpose of this section is to introduce the market segments for your beauty boutique.

It includes a competition study, outlining other beauty supply stores in the area. Your store's unique selection of beauty products and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

The "Strategy" section encompasses a complete growth plan, delineating the necessary steps and initiatives to make your beauty boutique exceptionally profitable.

Additionally, this section provides a marketing plan, a strategy to handle risks, and a fully completed Business Model Canvas.

5. Finances

Ultimately, the "Finances" section presents a comprehensive view of the financials and predictions for your project.

business plan beauty supply store business

How to make an Executive Summary for a cosmetics store?

The Executive Summary acts as an opening to the business plan of your beauty boutique.

Don't make it longer than 2 pages, and include only the most important information.

This document is meant to make the reader curious to know more about your business plan.

In the Executive Summary of your beauty boutique, provide responses to the following: what products do you sell in your beauty supply store? who is your target market? are there other beauty supply stores nearby? what makes your store unique? what funding do you require?

How to do the market analysis for a cosmetics store?

Conducting a market study for your beauty boutique enables you to grasp external factors like customer demands for cosmetics and beauty products, competition within the beauty industry, and emerging trends in skincare and makeup.

By conducting a thorough market analysis, a cosmetics store can understand customer preferences, offer a diverse selection of beauty products, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer base, increased sales, and a prominent position in the local beauty industry.

Here is what you will find in the "Market Research" section of our business plan for a cosmetics store :

  • recent data and statistics about beauty supply stores, including popular beauty products, beauty brand market share, and consumer spending habits
  • a compilation of potential customer segments for a cosmetics store
  • the competitor study
  • the potential competitive advantages for a cosmetics store

business plan beauty supply store business

The key points of the business plan for a cosmetics store

What's the business model of a cosmetics store, business model of a cosmetics store.

A beauty supply store's business model revolves around offering a wide range of beauty products, cosmetics, and personal care items to customers. Revenue is generated through product sales, potentially offering beauty consultations or educational workshops.

The business model focuses on sourcing popular and high-quality beauty brands, providing exceptional customer service and product knowledge, creating an inviting and well-stocked store environment, effective marketing to target beauty enthusiasts, and building strong customer relationships based on trust and beauty expertise.

Success depends on staying updated with beauty trends and innovations, fostering relationships with beauty brands or suppliers, fostering positive customer experiences and recommendations, and continuously offering new and exclusive beauty products that cater to different customer needs and preferences.

Business model vs Business plan

Avoid confusing "business plan" with "business model."

A business model outlines the way a company creates value, generates revenue, and operates.

In a business plan, you leverage the Business Model Canvas as a user-friendly framework to illustrate the structure of your business.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a cosmetics store .

How do you identify the market segments of a cosmetics store?

Segmenting the market for your beauty boutique involves categorizing your potential customers into different groups based on their specific beauty needs and preferences.

These categories may include factors such as skincare, haircare, makeup, or nail care.

By segmenting your market, you can curate a diverse range of products that cater to each segment's unique requirements. For instance, you might offer a variety of organic skincare products for customers seeking natural alternatives, a wide selection of haircare tools for salon professionals, or specialized makeup brands for professional makeup artists.

Market segmentation allows you to target your marketing efforts and product offerings to meet the specific demands of each customer group, enhancing customer satisfaction and increasing the likelihood of repeat business.

In the business plan for a cosmetics store , you will find a complete market segmentation that allows you to identify your potential customers effectively.

How to conduct a competitor analysis for a cosmetics store?

Without a doubt, you won't be the only beauty supply store business in your market. There are other stores offering a variety of beauty products and cosmetics.

Develop a solid business plan by conducting a comprehensive analysis of your competitors, including evaluating their strengths and weaknesses.

Take stock of their weaknesses (such as limited product range, inconsistent product availability, or poor customer service).

Why is it crucial to notice these aspects? Because these weaknesses can impact customer satisfaction when shopping at beauty supply stores.

By focusing on these areas, you can offer a diverse range of high-quality beauty products, provide knowledgeable staff assistance and beauty advice, and create an inviting and visually appealing store environment, establishing your beauty boutique as a go-to destination for all beauty needs.

It's what we call competitive advantages—work on developing them for a distinct business identity.

Here are some examples of competitive advantages for a cosmetics store: wide selection of high-quality beauty products, exclusive and niche brands, knowledgeable staff with beauty expertise, personalized beauty consultations, attractive pricing and discounts, positive customer reviews and recommendations, convenient online shopping.

How to draft a SWOT analysis for a cosmetic store?

A SWOT analysis is useful for starting a cosmetics store as it can help identify strengths, weaknesses, opportunities, and threats to the success of the business.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a cosmetics store

The strengths for a cosmetics store

When we talk about the "S" in SWOT, we're referring to Strengths, which are the project's beneficial features.

For a cosmetics store, some possible strengths include having a wide selection of products, offering competitive prices, providing excellent customer service, and having a knowledgeable staff.

The weaknesses for a cosmetics store

The letter "W" signifies Weaknesses, which are the weak points of the project that need to be addressed.

For a cosmetics store, potential weaknesses could include limited inventory, high overhead costs, lack of customer service, and limited marketing resources.

The opportunities for a cosmetics store

When we talk about the "O" in SWOT, we're referring to Opportunities, which are the external situations or conditions that can be advantageous for the project.

In the case of a cosmetics store, potential opportunities include offering online ordering, partnering with local salons and spas, providing makeup classes, and hosting beauty-related events.

The threats for a cosmetics store

T represents Threats in SWOT, referring to the external factors or circumstances that can pose risks or challenges to the project's goals.

How to elaborate a marketing strategy for a cosmetic store?

A marketing strategy plays a pivotal role in a business plan as it defines how a business will entice customers and generate sales.

A cosmetic store can attract beauty enthusiasts by developing an effective marketing approach that highlights the store's wide range of cosmetic brands, high-quality products, and knowledgeable staff offering personalized beauty advice.

Customers won't shop at your cosmetic store without effective promotion; showcasing the quality of your beauty products, range of brands, and expert beauty advice is crucial.

Are you implementing effective marketing strategies for your cosmetic store? Consider offering personalized beauty consultations or makeup demonstrations, running targeted advertising campaigns during festive seasons or special events, and utilizing social media platforms to showcase the latest beauty trends and product launches.

No need to worry if you have no clue about marketing and communication.

How to build a 3-year financial plan for a cosmetic store?

A solid business plan must include detailed financial information such as projected income, expenses, cash flow, and balance sheets.

When crafting your business plan, you should estimate the projected revenue for your beauty boutique.

The credibility of your business plan relies on revenue projections that are based on sensible and well-supported assumptions, which helps potential investors feel more confident.

Our financial plan for a cosmetics store is easy to use and includes built-in checks to help you identify and correct any assumptions, ensuring you create reliable projections with confidence.

Of course, you'll need to create a preliminary budget for the launch of your beauty boutique. Don't overlook any expense. By the way, we've listed them all in our financial plan!

The break-even analysis is vital for your financial plan because it tells you if you whether your beauty boutique will be profitable or not.

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Beauty Supply Store Business Plan Template

Written by Dave Lavinsky

beauty supply store business plan

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their beauty supply stores. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a beauty supply store business plan template step-by-step so you can create your plan today.

Download our Ultimate Beauty Supply Store Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your beauty supply store as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a beauty supply store or grow your existing beauty supply store, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your beauty supply store in order to improve your chances of success. Your beauty supply store business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Beauty Supply Stores

With regards to funding, the main sources of funding for a beauty supply store are personal savings, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a beauty supply store is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Finish Your Business Plan Today!

Your business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of beauty supply store business you are operating and the status; for example, are you a startup, do you have a beauty supply store that you would like to grow, or are you operating a chain of beauty supply stores.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the beauty supply store industry. Discuss the type of beauty supply store you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of beauty supply store you are operating.

For example, you might operate one of the following types:

  • Traditional Beauty Supply Store : the traditional beauty supply store carries a wide variety of products that encompass the entire spectrum of beauty items.
  • Professional Beauty Supply Store : this type of beauty supply store carries high-quality salon supplies, and typically serves licensed professionals exclusively.
  • Makeup Store : this type of beauty supply store typically does not carry hair or nail supplies but rather maintains an inventory of just makeup and skincare products.
  • Hair Supply Store : this type of beauty supply store focuses mainly on hair tools and supplies. These stores may also carry a limited inventory of skin and nail care products.

In addition to explaining the type of beauty supply store you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the beauty supply store business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the beauty supply store industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards a new hair coloring technique, it would be helpful to ensure your plan calls for plenty of hair color options.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your beauty supply store business plan:

  • How big is the beauty supply store business (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your beauty supply store . You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your beauty supply store business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: college students, soccer moms, beauty professionals, teens, baby boomers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of beauty supply store you operate. Clearly baby boomers would want a different atmosphere, pricing and product options, and would respond to different marketing promotions than beauty professionals.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most beauty supply stores primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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With Growthink’s Ultimate Beauty Supply Store Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other beauty supply stores.

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes mass merchandisers, supermarkets, department stores, drug stores and online retailers. You need to mention such competition to show you understand that not everyone who purchases beauty products shops at a beauty supply store.

With regards to direct competition, you want to detail the other beauty supply stores with which you compete. Most likely, your direct competitors will be beauty supply stores located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What products do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior beauty products?
  • Will you provide beauty products that your competitors don’t offer?
  • Will you make it easier or faster for customers to purchase your products?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a beauty supply store business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of beauty supply store that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to regular beauty supplies, will you offer items such as beauty services, or salon furnishings and equipment?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products you offer and their prices.

Place : Place refers to the location of your beauty supply store . Document your location and mention how the location will impact your success. For example, is your beauty supply store located next to a heavily populated office building, or beauty school, etc. Discuss how your location might provide a steady stream of customers. 

Promotions : the final part of your beauty supply store marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Making your beauty supply store front extra appealing to attract passing customers
  • Distributing product samples outside the beauty supply store 
  • Advertising in local papers and magazines
  • Reaching out to local bloggers and websites 
  • Social media advertising
  • Local radio advertising
  • Banner ads at local venues

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your beauty supply store such as serving customers, procuring supplies, keeping the store clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 10,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your beauty supply store’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in the beauty supply store business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in beauty supply stores and/or successfully running retail and small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your beauty supply store , that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money. 

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a beauty supply store :

  • Location build-out including design fees, construction, etc.
  • Cost of equipment like display cases, shelving, POS systems, etc.
  • Cost of purchasing and maintaining adequate inventories
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Beauty Supply Store Business Plan Summary

Putting together a business plan for your beauty supply store is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the beauty supply store business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful beauty supply store.

Download Our Beauty Supply Store Business Plan PDF

You can download our beauty supply store business plan PDF here . This is a business plan template you can use in PDF format.  

Beauty Supply Store Business Plan FAQs

What is the easiest way to complete my beauty supply store business plan.

Growthink's Ultimate Beauty Supply Store Business Plan Template allows you to quickly and easily complete your Beauty Supply Store Business Plan.

Where Can I Download a Beauty Supply Store Business Plan PDF?

You can download our beauty supply store business plan PDF template here . This is a business plan template you can use in PDF format.

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Business Plan Template & Guide for Small Businesses

How to write the business plan for a beauty supply store

beauty supply store business plan

As a beauty supply store owner, having an effective business plan is essential to success.

Whether you are starting up a new business or looking to expand an existing one, writing a comprehensive and well-thought-out business plan can provide the guidance needed for future growth and profitability.

Our in-depth guide provides information on why it is important to write a business plan for your beauty supply store, what needs to be included in the plan, as well as tools that can be used to write it.

Let's get started!

In this guide:

Why write a business plan for a beauty supply store?

Information needed to create a business plan for a beauty supply store, how do i build a financial forecast for a beauty supply store, the written part of a beauty supply store business plan, what tool should i use to write my beauty supply store's business plan.

There are several reasons to write a beauty supply store business plan. Below, we cover some of the most important ones!

To draw up a roadmap

Writing a business plan is an important step in setting up or running any kind of beauty supply business.

It forces entrepreneurs to think ahead and set objectives for the next 3 to 5 years, which is invaluable both for startups and existing businesses.

A well-crafted business plan will provide clarity on what needs to be done to achieve success. Additionally, it can also be used as a tool to measure progress over time and make adjustments when necessary.

To get clarity on your cash flow

A carefully crafted business plan also provides you with an accurate financial forecast with which you can compare your progress regularly.

This is key to ensuring your beauty supply store remains a viable and profitable business.

To secure financing

Securing financing for a beauty supply store can be difficult, which is why having the right business plan is essential.

Investors will want to see that your beauty supply store has the potential for healthy growth, profitability, and cash generation before they invest their money.

A well-crafted business plan will provide them with the confidence they need to invest in your venture.

Carefully research and analyse the beauty supply industry to help build realistic financial projections based on market trends.

Now that we understand the importance of writing a business plan for a beauty supply store, let's look at what information is needed to create such a plan.

Create your beauty supply store business plan online!

Think your beauty supply store could be profitable? Find out how with a business plan!

beauty supply store business plan online

Writing a beauty supply store business plan requires researching and projecting a lot of key information. In this section, we cover three key aspects that you should focus on before drafting your plan!

Carrying out market research for a beauty supply store

Carrying out market research is essential when writing a business plan for any beauty supply store.

Market research provides an understanding of the current industry trends and allows you to accurately forecast revenues for your business.

For example, you could survey possible customers in your area and find out what they would be willing to pay for skincare products. Alternatively, you could find out how much other beauty supply stores in the area are charging and base your pricing decisions on that (assuming that you are using a competitive pricing strategy).

This information can then be used to create realistic financial projections that will help secure financing from investors if needed.

Additionally, it can also provide insight into customer needs and preferences which can help inform product offerings and marketing strategies.

Ultimately, carrying out market research before writing a business plan for a beauty supply store is important to ensure success and profitability in the long run.

Developing the marketing plan for a beauty supply store

A marketing plan contains all the necessary information related to the budgeting of sales and marketing expenses, which are actions that need to be taken to reach success.

It requires research on market trends and demographics, careful consideration of budget allocations, and a strategy based on the strengths and weaknesses of the business.

Additionally, having a marketing plan helps you stay organized and focused when it comes to making necessary investments to grow your business.

You need to budget for and allocate the correct amount of investment for each part of your marketing strategy (promotional spending, advertising, etc.).

The staffing and equipment needs of a beauty supply store

Thinking about the equipment and human resources required to deliver your beauty suply store's business plan is a key prerequisite before you can start drafting the document.

You will need to determine how much resources need to be allocated towards recruitment plans (hiring process), staff salaries and other operational costs.

You will also need to assess what investments are required for the store itself (furniture, POS system, etc.) and how much capital these will require.

Once you have the information needed to create a business plan for a beauty supply store, you can start building your financial forecast.

A financial forecast will help determine how much money you need to start and operate your business and how long it will take before it begins turning a profit.

It can also provide insight into any potential risks or investments that may be necessary to ensure success.

A financial forecast includes four key statements: profit and loss, balance sheet, cash flow and a sources and uses table.

The projected P&L statement

The projected P&L statement for a beauty supply store shows how much revenue and profit the store is capable of making and how successful it might be in the future.

Investors will look at this before deciding on whether to invest money or not. They would like to see a reasonable return on their investment within a given period.

example of projected profit and loss statement in a beauty supply store business plan

The projected balance sheet of your beauty supply store

The balance sheet for a beauty supply store is a financial document that shows the total value of an entity's assets and liabilities at a given point in time.

This provides a snapshot of the business's financial health and is useful for lenders, investors, and business owners who want to assess the solvency and liquidity of the store.

example of projected balance sheet in a beauty supply store business plan

The projected cash flow statement

A cash flow statement for a beauty supply store is used to show how much cash the business is generating or consuming.

It shows the amount of money coming into the store and going out, like when you buy supplies or pay staff wages.

Having this information helps you to make sure that your business has enough cash to keep running and can help you anticipate potential seasonal cash shortfalls.

example of projected cash flow statement in a beauty supply store business plan

The initial financing plan

The initial financing plan (also called a sources and uses table) is an important tool when starting a beauty supply store.

It shows where the money needed to set up the store will come from (sources) and how it will be allocated (uses).

Having this plan helps you understand what costs are involved in setting up the store, so you can make sure that everything is taken care of before launching.

example of sources and uses of funds in a beauty supply store business plan

Once the financial forecast of a beauty supply store business plan is reviewed and understood, it is time to focus on the written part of the plan.

The written part of a beauty supply store plan is composed of 7 sections.

We cover each section in detail below.

1. The executive summary

The executive summary of a beauty supply store plan should start with a business overview providing essential information about the type of store, its ownership structure, and any unique products or services that it offers.

Next comes the market overview, which should provide an overview of industry trends, as well as an understanding of the target customer demographics.

Key financials, such as startup costs and projected profits and cash flows should also be included in the executive summary.

Finally, the executive summary should lay out the ask, which is essentially why this business plan will be beneficial and what the business is looking for from potential investors.

2. The presentation of the company

This section should provide important information about the business’s legal entity and ownership structure, such as whether the store is a corporation, limited liability company, or sole proprietorship. Also, mention what percentage of the business each partner owns.

This section should also provide detailed information about where the beauty supply store will be located. This includes a description of the physical location and an overview of the catchment area.

The presentation of the company should also include details about the store’s management team, such as the owners, managers, and key personnel who will be responsible for running the business. Provide an overview of their qualifications and experience related to the beauty supply store’s operations.

3. The products and services section

When writing the products and services section you should provide an accurate description of what your business sells.

For example, do you sell makeup, hair care supplies, nail polish or skincare items? Do you also offer styling services such as haircuts or colour treatments?

Are there any specialities that set your business apart from other stores in the area?

It’s important to provide a comprehensive list so that readers can get an idea of what customers should expect.

business plan products and services: entrepreneur working in a beauty supply store

4. The market analysis

In this section of your beauty supply store's business plan, you should include detailed information about demographics and segmentation, target market, competition, barriers to entry, and regulation.

This will help demonstrate to potential investors or banks that you understand the industry you are entering.

Demographics and segmentation provide insight into who is buying beauty supplies and why. It can also give clues as to which types of products might be most successful in certain areas based on the population’s preferences.

Knowing one’s target market helps ensure that marketing efforts are focused on those most likely to purchase from the store. For example, your beauty supply store could target women aged between 25 and 44.

Additionally, you need to understand both existing competition as well as possibly new entrants into the industry so that you can better position your business against them.

Be sure to research and have in mind any regulations that affect beauty store owners as well as generic regulations that apply to all businesses.

5. The strategy section

The strategy section of a business plan for a beauty supply store should include the following subparts: pricing strategy, marketing plan, milestones, and risks and mitigants.

Outline how your products are priced whilst also mentioning any discounts or promotions that will be available. For example, you could offer 25% off in-store for first-time customers.

It is also important to include a comprehensive marketing plan that outlines the tactics the business will use to acquire and retain customers.

Additionally, milestones should be included that set out achievable goals for the store. Finally, potential risks should be identified and mitigants proposed to mitigate those risks.

6. The operations section

The operations section of a beauty supply store business plan should include comprehensive information about the staff, assets and suppliers.

You should list the roles of staff members and provide an outline of their responsibilities.

Furthermore, it is necessary to articulate a recruitment plan for identifying and hiring new personnel - you might be using a recruitment agency or a list of contacts in your network to do so.

Additionally, information about the store’s opening hours as well as the key assets and intellectual property it needs to operate should be included in the business plan.

Finally, you should mention any suppliers that you plan to work with and explain why you chose that supplier. This should include any competitive advantages that the supplier may bring to the store and how it will add value.

7. The presentation of the financial plan

This is where you will present the financial forecast that we talked about earlier in this guide.

Now that you have a better understanding of what should be included in the content of your beauty supply stores' business plan, it’s time to look at the tools that can help you create one.

Create your beauty supply store plan online!

In this section, we will review three solutions for creating a business plan for your beauty supply store: using Word and Excel, hiring a consultant to write the plan, and using online business planning software.

Create your beauty supply store's business plan using Word or Excel

Using Excel and Word to write the business plan for a beauty supply store can be enticing due to the low cost of these programs.

However, Excel is not the ideal solution for creating a financial forecast. Unless the business owner has expertise in accounting and financial modelling, it can be difficult to create an accurate forecast with minimal mistakes.

Even if the forecast is created correctly, a bank or investor may be sceptical of its accuracy.

Using Word to write a business plan has its own set of drawbacks. It requires starting from a blank page, meaning the business owner must spend time formatting the document once written.

Hire a consultant to write your beauty supply store's business plan

You might feel that outsourcing your beauty supply store business plan to an accountant or consultant is a good idea. They are used to writing business plans and can create sound financial forecasts without errors.

However, most accountants lack specific industry expertise to accurately forecast sales, and consultants may not have the same level of expertise as an entrepreneur who is familiar with their business.

The fees are also generally quite expensive: budget around £1,500 (US$2,000) for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders).

Use an online business plan software for your beauty supply store's business plan

Another alternative is to use online business plan software.

There are several advantages in doing so:

  • You are guided through the writing process by detailed instructions and examples for each part of the plan 
  • You can be inspired by already-written business plan templates and examples
  • You can easily make your financial forecast by letting the software take care of the financial calculations for you
  • You get a professional document, formatted and ready to be sent to your bank or investors
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We hope that this article has helped you to better understand how to write the business plan for your beauty supply store. Do not hesitate to contact us if you still have questions!

Also on The Business Plan Shop

  • Hair salon business plan template
  • Executive Summary - The most crucial part of your business plan
  • How to do a market analysis for a business plan

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Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Beauty Supply Store Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Beauty Supply Store

Beauty Supply Store

Are you about starting a beauty supply store ? If YES, here is a complete sample beauty supply store business plan template & feasibility report you can use for FREE.

The beauty industry is such that have continued to soar high, and more and more people are delving into this line of trade. Starting a beauty supply store is one of the best paths to walk.

Why? This is because it guarantees good returns on investment because there is hardly any household that does not use one form of beauty product. This is one of the reasons why the beauty supply store business is the best.

A Sample Beauty Supply Store Business Plan Template

1. industry overview.

Beauty supply stores sell a wide range of beauty products, from makeup to sun care. Skin care, cosmetics and hair care products are the most retailed products in this industry. Beauty, Cosmetics & Fragrance Stores Industry comprises of stores that predominantly retail cosmetics, perfumes, toiletries and personal grooming products et al.

Starting a beauty, cosmetics & fragrance store is not a difficult business to start and it is not so capital intensive especially if you choose to start on a small scale within your neighborhood. Getting the right brands that people want to buy and good stock keeping records are the secrets of running a retail business such as beauty, cosmetics & fragrance stores.

Beauty, Cosmetics & Fragrance Stores Industry is indeed a large industry and pretty much active in countries such as united states of America, United Kingdom, France, Italy, Holland, Switzerland, Japan, China, Germany, and Canada et al.

Statistics has it that in the United States of America alone, there are about 91,236 registered beauty, cosmetics and fragrance stores responsible for employing about 230,527 and the industry rakes in a whooping sum of $21 billion annually.

The industry is projected to enjoy 4.7 percent annual growth. The establishment in this industry that has a dominant market share in the United States of America are; L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon , Cosmetics & Fragrance Inc.

A closer study of the industry activities shows that skin care, which includes lotions and face creams, accounts for the largest share of revenue in the industry at an estimated 27.0 percent. Most of these items are considered less discretionary than cosmetics and fragrances, which has allowed this market segment to grow even during times of weak consumer spending, as was the case amid the recession period.

As a matter of fact, innovative skin care products specifically designed to combat aging has increased earnings for this industry. So also, over the last five years, expansive product selections and skilled staff have driven revenue for the Beauty, Cosmetics and Fragrance Stores industry.

Studies shows that an increase in youth-targeted cosmetics, the expansion of male-specific products and the reformulation of anti – aging staples have given specialty beauty stores a new array of items to offer customers. If you are contemplating starting your own beauty, cosmetics & fragrance store business in the United States, you should ensure that you carry out a thorough market survey and feasibility studies.

If you get some key factors wrong before starting your any business, then you are likely going to struggle to stay afloat. But over and above, beauty, cosmetics & fragrance store business is a thriving and profitable business especially if you are creative and ready to take on the available market within the location where your business is located.

2. Executive Summary

Daniella Beauty Holdings, Inc. is a registered and standard beauty, cosmetics & fragrance store business that will be based in Sacramento – California, USA.

We have been able to secure a corner piece location where we intend launching our first beauty, cosmetics & fragrance store before venturing out to open chains of beauty, cosmetics & fragrance stores all across major cities in the United States of America.

Our business goal as a standard beauty, cosmetics & fragrance store business is to become the number one choice for residence in the whole of the communities where we intend positioning our stores.

We are set to retail a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries. We have been able to secure permits from all relevant departments in the State of California to run the business.

Daniella Beauty Holdings, Inc. is set to redefine how standard beauty, cosmetics & fragrance store business should be run, not just in Sacramento – California, but also in the whole of the United States of America. Which is why we have put plans in place for continuous training of all our sales girls, sales boys, store keepers and other back office staff members at regular interval.

It is a known fact that the demand for beauty, cosmetics & fragrance products is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available market around the communities where we intend retailing our beauty, cosmetics & fragrance products.

In the nearest future, we will ensure that we create a wide range of distribution channels via franchising. With that, we know we will be able to maximize profits in our business. Our strongest selling point at Daniella Beauty Holdings, Inc. is the unique strategy of ensuring that we strategically position our stores in different locations prone to high human traffic all around key cities in the United States.

There is hardly any customer who would visit our beauty, cosmetics & fragrance store business that would not see the kind of beauty, cosmetics & fragrance products et al that they are looking for and who would want to come back and make more purchase – we take delight in welcoming repeated customers over and over again.

Daniella Beauty Holdings, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

Our plan is to position Daniella Beauty Holdings, Inc. to become the leading brand in the beauty, cosmetics & fragrance line of business in the whole of Sacramento – California, and also to be amongst the top 2 beauty, cosmetics & fragrance store brand in the whole of California within the first 10 years of starting our business.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Sacramento is the right place to launch this type of business before spreading to other cities all across the United States of America.

Daniella Beauty Holdings, Inc. is a family business that is owned by Mrs. Daniella Lancashire and her immediate family members. Mrs. Daniella Lancashire has a B.Sc. in Business Administration, with well over 10 years of experience in the beauty, cosmetics & fragrance stores industry, working for some of the leading brand in the United States.

Although the business is launching out with just one outlet in Sacramento – California, but there is a plan to open chains of beauty, cosmetics & fragrance stores all across key cities in the United States of America.

3. Our Products and Services

At Daniella Beauty Holdings, Inc. we are set to retail a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries.

Our intention of starting Daniella Beauty Holdings, Inc. is to make profits from the beauty, cosmetics & fragrance stores industry and we will do all that is permitted by the law in the US to achieve our aim and ambition. Here are the products that will be found in our beauty, cosmetics & fragrance store;

  • Hair care and shower products
  • Skin care products
  • Nail care products
  • Deodorant and shaving products
  • Sun care, baby care and other products

4. Our Mission and Vision Statement

  • Our vision as a community based beauty, cosmetics & fragrance store business is to become the number one choice in the whole of Sacramento – California and also to be amongst the top two leading beauty, cosmetics & fragrance stores in the State of California before our 10 th anniversary.
  • Our mission is to build a highly successful, profitable business venture; a beauty, cosmetics & fragrance store business that will grow from one store to different locations all around key cities in the United States of America.
  • We want to become a one stop beauty, cosmetics & fragrance shop.

Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our beauty, cosmetics & fragrance store business on the right business foundation.

As a matter of fact, we are set out to build a beauty, cosmetics & fragrance store business that will favorably compete with some of the leading brand such as L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. in the United States of America and Canada.

We want to build a business of dedicated workforce who will go all the way to ensure that our customers are satisfied, enjoy cosmetics, perfumes, toiletries, personal grooming products et al bought from our store. In other to achieve this, we aware that it takes a business with the right employees and structure to achieve all what we have set to achieve.

Which is why will be putting structures and standard operating processes in place that will help us meet our clients demand and run the business on autopilot. The success of our beauty, cosmetics & fragrance store business will be anchored on the team not on any individual.

With the nature of beauty, cosmetics & fragrance store business we intend running and the plan to strategically locate our stores in various locations all around key cities in the United States of America, we are only expected to employ more than it is required to run a conventional beauty, cosmetics & fragrance store business. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Store Manager
  • Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

  • Accountants / Cashiers
  • Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – Owner:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board

Admin and HR Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily office activities.

Store Manager:

  • Responsible for managing the daily activities in the store
  • Ensures that proper records of goods are kept and our racks and warehouse does not run out of products
  • Ensures that the store facility is in tip top shape and goods are properly arranged and easy to locate
  • Interfaces with third – party suppliers (vendors)
  • Controls goods distribution and supply inventory
  • Supervises the workforce in the sales floor.
  • Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
  • Helps to ensure consistent quality of cosmetics, perfumes, toiletries, personal grooming products et al on our rack
  • Responsible for the purchase of goods and products for the organizations
  • Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
  • Ensures that the organization operates within stipulated budget.
  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represent the company in strategic meetings
  • Helps to increase sales and growth for the company

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Client Service Executive

  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
  • Responsible for cleaning the store facility at all times
  • Ensures  that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the store facility
  • Handle any other duty as assigned by the store manager.

6. SWOT Analysis

Due to our drive for excellence when it comes to running a standard beauty, cosmetics & fragrance store business, we were able to engage some of the finest business consultants in Sacramento – California to look through our business concept.

Together we were able to critically examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard beauty, cosmetics & fragrance store business that can compete favorably with leading brand such as L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. in the United States of America

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Sacramento and also in other cities that we intend positioning our chains of stores. Here is a of what we got from the critically conducted SWOT Analysis Daniella Beauty Holdings, Inc.;

The location of our store, the vast experience and qualifications of our management team, the Business model we will be operating on, varieties of payment options, wide range of cosmetics, perfumes, toiletries, personal grooming products et al and our excellent customer service culture will definitely count as a strong strength for Daniella Beauty Holdings, Inc.

A major weakness that may count against us is the fact that we are a new beauty, cosmetics & fragrance store business and we don’t have the financial capacity to compete with multi – million dollars beauty, cosmetics & fragrance stores like L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. and co when it comes to retailing cosmetics, perfumes, toiletries, personal grooming products et al at a rock bottom prices.

  • Opportunities:

The fact that we are going to be operating our beauty, cosmetics & fragrance stores in one of the busiest streets in Sacramento – California provides us with unlimited opportunities to sell our cosmetics, perfumes, toiletries, personal grooming products et al to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our store; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new beauty, cosmetics & fragrance stores or even a Supermarket, or in same location where ours is located.

7. MARKET ANALYSIS

  • Market Trends

The beauty, cosmetics & fragrance stores cum retailing business has been in existence for as long as human started trading goods, which is why you can easily find mom and pop shops scattered all around world. In most cases, those people that you find running mom and pop business in a very small scale in a street corner may not have the education that would want them to aspire to run the business on a large scale.

Innovative skin care products specifically designed to combat aging has increased earnings for this industry. So also, over the last five years, expansive product selections and skilled staff have driven revenue for the Beauty, Cosmetics and Fragrance Stores industry.

Studies shows that an increase in youth-targeted cosmetics, the expansion of male-specific products and the reformulation of anti – aging staples have given specialty beauty stores a new array of items to offer customers.

Just like in any retailing business, it is common to find beauty, cosmetics & fragrance stores locating their business in a location with the right demographic composition and a place that is visible to their target market. With that it will be easier for them to make sales and profits.

Lastly, it is a common trend to find beauty, cosmetics & fragrance stores that are determined to stay top if the game retail all sort of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries.

With that, they can be considered a one-stop beauty, cosmetics & fragrance shop and if they retail in rock bottom prices, then they are going to be stay atop for a long time.

8. Our Target Market

As a matter of fact, the beauty, cosmetics & fragrance stores industry has one of the widest range of customers; everybody on planet earth has one or more things that they would need from a beauty, cosmetics & fragrance stores be you an adult or a kid.

It is difficult to find people around who don’t make use of cosmetics, perfumes, toiletries, personal grooming products et al.

In view of that, we have positioned our beauty, cosmetics & fragrance store to service the residence of Sacramento – California and every other location where our chains of stores will be located all over the United States of America. We have conducted our market research and we have ideas of what our target market would be expecting from us.

We are in business to retail a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries to the following groups of people;

  • Bachelors and Spinsters
  • Corporate Executives
  • Business People
  • About to wed couples
  • Expectant Mothers
  • Sports Men and Women

Our Competitive Advantage

A close study of the beauty, cosmetics & fragrance stores industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other leading the beauty, cosmetics & fragrance stores in Sacramento – California. Daniella Beauty Holdings, Inc. is launching a standard beauty, cosmetics & fragrance store that will indeed become the preferred choice of residence of Sacramento – California.

Our beauty, cosmetics & fragrance stores is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Sacramento – California. We have enough parking space that can accommodate well over 20 cars per time.

One thing is certain; we will ensure that we have a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries available in our store at all times.

It will be difficult for customers to visit our store and not see the product that they are looking for. One of our business goals is to make Daniella Beauty Holdings, Inc. a one-stop beauty, cosmetics & fragrance shop. Our excellent customer service culture, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups beauty, cosmetics & fragrance stores) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Daniella Beauty Holdings, Inc. is in business to retail a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries to the residence of Sacramento – California.

We are in the beauty, cosmetics & fragrance stores industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing of a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries at affordable prices. We will retail products such as;

10. Sales Forecast

One thing is certain when it comes to beauty, cosmetics & fragrance stores, if your store is well stocked and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Sacramento – California and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the beauty, cosmetics & fragrance stores industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Sacramento – California.

Below are the sales projection for Daniella Beauty Holdings, Inc., it is based on the location of our business and other factors as it relates to candy stores start – ups in the United States;

  • First Fiscal Year-: $100,000
  • Second Fiscal Year-:  $250,000
  • Third Fiscal Year-:  $650,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Daniella Beauty Holdings, Inc., we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Sacramento – California.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the beauty, cosmetics & fragrance stores industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Sacramento – California.

In other to continue to be in business and grow, we must continue to sell the wide range of cosmetics, perfumes, toiletries, personal grooming products et al that are available in our store which is why we will go all out to empower or sales and marketing team to deliver.

In summary, Daniella Beauty Holdings, Inc. will adopt the following sales and marketing approach to win customers over;

  • Open our store in a grand style with a party for all.
  • Introduce our beauty, cosmetics & fragrance store by sending introductory letters alongside our brochure to organizations, households and key stake holders in Sacramento – California
  • Ensure that we have a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries at all times.
  • Make use of attractive hand bills to create awareness and also to give direction to our store
  • Position our signage / flexi banners at strategic places around Sacramento – California
  • Position our greeters to welcome and direct potential customers
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our store.

11. Publicity and Advertising Strategy

Despite the fact that our beauty, cosmetics & fragrance store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our store.

Daniella Beauty Holdings, Inc. has a long term plan of opening chains of stores in various locations all around the United States of America which is why we will deliberately build our brand to be well accepted in Sacramento – California before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Daniella Beauty Holdings, Inc.;

  • Place adverts on community based newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
  • Ensure that our we position our banners and billboards in strategic positions all around Sacramento – California
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Daniella Beauty Holdings, Inc. and the products we sell
  • Advertise our business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to retail businesses like beauty, cosmetics & fragrance stores, supermarkets and grocery stores et al, it is normal for consumers to go to places (retail outlets) where they can get cosmetics, perfumes, toiletries, personal grooming products et al at cheaper price.

Which is why big player in the beauty, cosmetics & fragrance stores industry like L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. et al will attract loads of consumers. Products in their store are tagged with the cheapest price you can get anywhere in the United States.

We know we don’t have the capacity to compete with L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. and co but we will ensure that the prices of all the cosmetics, perfumes, toiletries, personal grooming products et al that are available in our store are competitive with what is obtainable amongst beauty, cosmetics & fragrance stores within our level.

  • Payment Options

The payment policy adopted by Daniella Beauty Holdings, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Daniella Beauty Holdings, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our products.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a beauty, cosmetics & fragrance store business; it might differ in other countries due to the value of their money. This is the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
  • Marketing promotion expenses for the grand opening of Daniella Beauty Holdings, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring Business Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $53,300.
  • Cost for Shop remodeling (construction of racks and shelves) – $5,000.
  • Other start-up expenses including stationery ( $500 ) and phone and utility deposits ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
  • The cost for Start-up inventory (stocking a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries) – $25,000
  • Storage hardware (bins, rack, shelves, food case) – $3,720
  • Cost for store equipment (cash register, security, ventilation, signage) – $3,750
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
  • The cost of Launching a Website: $600
  • The cost for our opening party: $3,000
  • Miscellaneous: $10,000

We would need an estimate of $250,000 to successfully set up our candy store in Fairhope – Alabama. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funding / Startup Capital for Daniella Beauty Holdings, Inc.

Daniella Beauty Holdings, Inc. is a family business that is solely owned and financed by Mrs. Daniella Lancashire and her immediate family members. We do not intend to welcome any external business partner, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Daniella Beauty Holdings, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Daniella Beauty Holdings, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the shop: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Compilation of our list of products that will be available in our store: Completed
  • Establishing business relationship with vendors – suppliers of a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries: In Progress

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Beauty Supply Store Business Plan

Beauty Supply Store Business Plan 

This beauty supply store business plan sample is focused on the growing ecommerce sector in Las Vegas, Nevada .  We hope this sample provides you with a brief foundation for starting your own beauty supply company. Our beauty supply store business plan writers crafted this sample for your review.

Executive Summary

“Plom, LLC” (herein also referred to as “Plom” or “the company”) was incorporated on February 8, 2022 in the State of Nevada by Founder and CEO, Emma Olive. Plom is an e-commerce store selling an array of beauty products directly to the melanated community and to global-majority owned retailers across the United States.

The beauty industry, and particularly the products specific to the melanated comm unity, are booming. According to McKinsey, black consumers spent $6.6 billion on beauty products in 2021, 11 percent of the total $60 billion beauty industry. Spending in this segment is robust among Black Americans, a growing group of 41 million people with increasing spending power. While this is not inclusive of the entire melanated community, this is emblematic of the growing number of new brands and entrepreneurs who want to provide products to a historically underserved community. 

Searching through the aisles of stores and browsing websites, Emma found herself unable to find a selection of products which catered to her needs as a member of the melanted commu nity. Products were typically only for caucasian women, or not optimized for her needs. Initially, to solve the problem, the focus was on a YouTube educational channel which provided individuals the ability to learn more about products in the melanated community. This included skincare products, routines, and other helpful how-to videos. As the vision evolved, something bigger emerged. Moreover, another opportunity was presented in Emma’s mind: what if there was one platform where members of the melanated community could buy ethically sourced beauty products for them; as they have faced so many challenges in the past? Plom was born, and the vision has been supported by this experience ever since to help others who face similar difficulties. 

As an operations professional, Emma’s strengths enable Plom to become a leader in the market as the company is focused on a 100% e-commerce dropshipping model. The company will use a Shopify store with various integrated ERP systems. This ensures that the cost of goods sold is kept to zero or minimal, so the remainder of the operating profit can be invested towards robust sales and marketing initiatives. Sales are primarily sourced from consumers and retailers through wholesale prices as contractually agreed-upon terms, which are custom drafted per each brand or retailer, providing value for both parties.

The melanated community continues to thrive despite the underrepresentation in the beauty industry over the years. This opportunity is where Plom can bridge the gap between the melanated community beauty needs and ethically sourced products. The company embodies inclusiveness in the marketplace and creates a space for individuals to have opportunities as the global majority.

Business Overview

Plom was founded by Emma Olive. In her quest to find quality and suitable haircare and beauty products for her personal needs, she realized the need to create a single platform that can provide various options for a multicultural world. This experience motivated her to start Plom.

Ms. Olive also discovered that there are many companies, both start-ups and established ones, which offer products of high standards but have limited reach to the right market. Although some of these companies found the support of their niche market, she believed that there is more room to improve brand awareness in the melanated community and to help these companies reach their highest potential. 

It is her desire to gather these companies together and build an ecosystem where consumers will have a heightened awareness of these products and can easily access them. This passion has given birth to Plom, an e-commerce website that will house various beauty products such as skincare, haircare, makeup and wellness products for the melanated community. This platform will showcase a variety of brands directed to provide the exact need of its multicultural consumers. The company will also partner with retailers and provide a superior level of both direct to consumer and B2B service. 

Mission Statement

Our mission is to provide our customers with the widest selection of beauty products, regardless of race, religion or personal beliefs.  

Vision Statement 

Our vision is to build a community which provides everyone a chance to feel good and accepted by all.

Core Values

Plom is guided by a set of core values that form the foundation of all business operations and decisions.

  • Community as Partners to Success Plom values the community and every employee by developing and implementing best business practices. The company is committed to maintain mutually beneficial gains and support long term relationships. To do this, we will support individual growth, appreciate cultural uniqueness and celebrate milestones. This requires accepting and acknowledging everyone. 
  • Empowerment fuels Creativity When one is empowered, it builds confidence to do more. Empowered employees are highly motivated and committed to achieve goals. Ultimately, this results in trust toward leadership, increase in employee satisfaction and delivery of responsibilities. 
  • Efficiency and Effectiveness is basic to excellence We are responsible to our partners and value their investments. As such, we will collaborate to ensure delivery of products is at its highest standards, most competitive prices and in the fastest way possible. Excellence is a result of this commitment. It involves continuous search and discoveries of the most cost efficient way to manage the business and keep fully satisfied customers. 
  • Variety makes stronger organizations A strong team involves acknowledging the uniqueness of each member and making intelligent use of it. This diversity brings different skills, experiences and capabilities to the team creating more opportunities for everyone. We want our employees to respect the differences and strengthen the foundation of the team to achieve results.
  • Support to Black and Brown-owned businesses It is our commitment to go to great lengths to nurture and preserve our partner’s businesses. We believe that this is a competitive advantage to the company as we continue to strengthen consumer awareness of the existence of excellent products within our community.

Market Analysis

Plom will conduct business in the beauty products industry specifically to the melanated community through e-commerce, particularly dropshipping. Below is a market analysis of the beauty and personal care products market and dropshipping. This also details beauty products in the melanated community subsegment.

Beauty and Personal Care Products

The beauty and personal care products market was valued at USD 474.7 billion in 2021, and it is projected to register a CAGR of 4.62% during the forecast period, 2022-2027.​ Meanwhile, the North American Beauty and Personal Care Products Market is projected to grow at a CAGR of 2% during the said forecast period.

The COVID-19 pandemic dealt a massive blow to brick-and-mortar beauty and personal care stores across the world. Store closures and manufacturing halts significantly decreased sales as many companies’ operations were halted due to the lack of inventory and/or access to the market. Supermarket chains and convenience stores were also affected by this major disruption. With this, companies had to pivot and sell through online retails channels, which saw significant increase as of late.

The increasing awareness of customers about their appearance is one of the major reasons driving market expansion. Millennials are increasingly using beauty and personal care items such as skin care, color cosmetics, and hair care as part of their regular grooming routine. The emergence of cosmetics with natural, non-toxic, and organic components has also aided market expansion. Also, improving quality of life, the positive effects of beauty and personal care on self-esteem and social interaction, and the gradual consumer shift toward premium and luxury cosmetic brands are a few factors that are likely to propel the market growth during the forecast period. 

The changing and busy lifestyles of the consumers in the region have led to a rise in demand for multifunctional beauty and personal care products as the consumers are following holistic approaches to beauty and health care rather than treating each as a separate segment. Consumers are looking for products requiring minimal application time and prioritizing quality over quantity, leading to increased demand for premium beauty products. Companies have turned to production facilities locally due to a growing demand for “Made in the USA” products.

With the growing demand for organic ingredients, consumers across the world are inclined toward organic personal care products, which is expected to drive market growth. Furthermore, the rising awareness about the harmful effects of chemicals and synthetic products is another factor augmenting the growth of the market. Most of the consumers tend to buy products with natural or organic labeling, which is driving the market growth.

The region provides many brands with opportunities for innovation and expansion regarding color cosmetics. Skincare and haircare are the major growing segments in this region. Brands are building their equity by focusing on ambassador marketing and improving relations with macro and micro-influencers. Celebrities and successful individuals within the entertainment industry are banking on their large fan bases and social media followers by launching their product lines in the market.

African American Shoppers of Personal Care Products

African American women are traditionally known to rely on salon visits and professional styling products to maintain their hair and had to make some drastic adjustments during lockdown. The widespread disruption brought on was evidenced by the 41% of African American women who indicated that the COVID-19 crisis prompted changes to their hair styling and maintenance regimens.  

The swift transition from salons to consumers’ homes caused African Americans to dramatically increase purchasing for hair care products, and they’re now 2.4x more likely to buy hair treatments compared to the average beauty shopper. Similar to the Hispanic segment, low-income shoppers account for a much larger share of African American beauty buying households (43.3%) and dollars (39.1%) than middle and high-income shoppers, meaning retailers need to hone in on value-based products and execute promotions when targeting multicultural consumers. 

The sharp rise in Black-owned beauty brands has allowed African Americans to discover an entirely new world of products that are specifically geared towards them and their at-home needs, further fueling consumers’ newfound preference for natural beauty and DIY self care. Black-owned brands and brands who have spoken out about social justice causes have been heavily resonating with this segment, and 39% of African Americans expect to purchase more products from Black-owned brands while another 29% plan to purchase from brands that have spoken about the Black Lives Matter movement.

The Black Lives Matter movement caused multicultural consumers to demand more representation and options from beauty brands and retailers, says NielsenIQ. These shoppers will gravitate toward brands which align with their social values and products that are specifically tailored to their skin and hair care needs.

Health and wellness will remain a priority for most, meaning multicultural consumers will continue to seek out products with organic, natural and cruelty-free claims. As we prepare for a shift toward normalcy and more consumers feel comfortable venturing out of their homes and attending social gatherings, the demand for beauty and personal care will further accelerate. Categories that experienced steep declines will regain their relevance, but will need to consider newfound consumer preferences.

African American consumers, alongside Hispanics, have a track record of far out-spending other ethnic groups when it comes to beauty and personal care, and we can expect multicultural consumers to fuel cosmetics growth into 2022 as they look for products that enhance their natural beauty rather than mask it, concludes NielsenIQ.

The Beauty Industry for the Hispanic and Latinx Communities 

According to the U.S. Census Bureau’s 2020 data, the Hispanic community accounted for almost half of overall U.S. population growth, which was the slowest growth rate since the Great Depression. By comparison, the non-Hispanic growth rate over the last decade was 4.3%. The Hispanic share of the U.S. population grew to 18.7% of the U.S. population, up from 16.3% in 2010. Furthermore, the share of the white population fell from 63.7% in 2010 to 57.8% in 2020, the lowest on record, driven by falling birth rates among white women compared with Hispanic and Asian women. The non-Hispanic white population shrank from 196 million in 2010 to 191 million. 

“The U.S. population is much more multiracial and much more racially and ethnically diverse than what we have measured in the past,” said Nicholas Jones, director and senior advisor of Race and Ethnic Research and Outreach, The U.S. Census Bureau.

According to Mintel, Latinx women spent over $2 billion on cosmetics in 2019. Research from Nielsen shows that these consumers spend 30% more than other ethnicities on beauty products as Latinx women spend $167 annually on beauty versus $135 spent annually by general population consumers. Overall for the Latinx community, the mindset on beauty is similar across all life-stages, creating a significant opportunity for brand loyalty. However, marketers must still communicate in relevant and authentic ways across each generation. For example, brands have created Telenovelas to draw consumers into their brand, and tell the story of how natural ingredients were used to formulate the product. Beauty is a significant part of every Latina’s upbringing. Women are taught that Vanidad (translates to vanity in English) is a positive attribute. From a young age, mothers and grandmothers instill that beauty is part of their lives and pass on their secrets to them.

The Beauty Industry for the Middle Eastern Community

The Middle East is known to spend quite a bit on beauty products. Grooming and pampering are part of the culture with one of the highest spending on beauty globally. The region is playing catch up on conscious beauty, and it is changing the way Arab women look at various beauty rituals. The beauty and personal care marketing in the Middle East and Africa region is worth $33 billion as of 2021 and is expected to reach $39 billion by 2025, according to Euromonitor.

One of the key areas of growth in the Middle East will be clean or green beauty. While there is no regulated definition, industry insiders use the term for products made with natural ingredients, chemical-free and nontoxic. One of the largest luxury brands in the Middle East, the Chalhoub Group, is known for successfully launching its concepts in beauty (such as beauty chain Faces) and fashion (Level Shoes). Additionally, this company is the local partner for Sephora and many other leading international brands. 

Dr. Lamees Hamdan, an Emirati, launched Shiffa Beauty in 2004, whose brand “Shiffa” means “healing” in Arabic. She found her inspiration in Middle Eastern traditions. It is one of Sephora store’s best-selling brands across the Gulf region and retails in Nordstrom in the US. She says, “I believe that within the next decade, all doctors will be schooled in herbs as a first-line treatment for disorders.” Hamdan started the brand when she was pregnant with her first child, and her first product was a healing balm designed to help pregnant women with stretch marks. She even received a shout-out from Kim Kardashian. 

This region’s young population is more aware of the need to be more conscious about their consumerism which is why the global skincare industry is looking to fill this gap. Generation Z and millennials are demanding greater transparency as they move towards clean beauty products. There is a definite gap in the market for more homegrown beauty brands. Clean beauty will rise in the region over time. It is known that global trends continuously trickle into the Middle Eastern market with time. There is an interest, of course, as natural ingredients have long been part of beauty rituals in the Gulf.  However, conventional beauty products likely will not lose their hold on their market. Arab women have an appreciation for beauty and will add conscious or green products to their beauty regimes, but may not let go of the products they already buy. 

Beauty Products in the European Melanated Community

Within the European cosmetics market, Germany consumed the largest amount of cosmetics in 2021, valued at approximately 13.6 billion euros. The major ethnic groups within the country part of the melanated community are the German Roma and Sinti. There are 300,000 individuals within the Romani community in Germany and 10 to 12 million in all of Europe. This figure for cosmetics was followed by France and Italy, at approximately 12 billion euros and 10.6 billion euros, respectively. Type IV pigmentation is frequent among populations from the Mediterranean and Romani people. It ranges from brownish or darker olive to moderate brown, typical Mediterranean skin tones. This skin type rarely burns and tans easily. Additionally, within France alone there are 3 to 5 million people of black African descent and the UK, Spain, and Italy follow with approximately 1 million each. It is difficult to collect such data, however, as certain countries such as France prohibit the collection of racial and ethnic data. Certain estimates as a result have to be created. For melanated brands to market effectively it is important to understand the diverse makeup of each European country.

The cosmetics and personal industry has been thriving in Europe as more consumers become increasingly aware of the importance of health, wellness and personal care products. Skin care continues to be the dominant force in the cosmetics industry in Europe, having more than 27 percent of the European cosmetics market in 2019. In the following year, France had the highest number of small and medium-sized enterprises (SMEs) specialized in the manufacturing of cosmetic products in Europe. Compared to Italy’s 735 cosmetics SMEs, France had around 840.

L’Oréal, Nivea and Guerlain are currently the top three leading cosmetic brands in Europe in terms of brand value. The skin and body care brand Nivea, manufactured by Hamburg-based German company Beiersdorf had a worldwide brand value exceeding six billion U.S. dollars in 2021. With the rise of social media and its significant influence on consumer groups, particularly in the areas of body image and personal care, cosmetics brands that enjoy powerful social media presence and appeal will be those that succeed in the long-term. As of March 2022, the beauty brand with the highest number of Instagram followers is Kylie Cosmetics, garnering approximately 25 million followers.

Dropshipping Market

Because of the growing popularity of online shopping and the growing tendency of cross-border e-commerce trade, the global dropshipping market is expected to develop significantly. As a result, the surge in demand for dropshipping services is mostly affected by the e-commerce industry’s expansion. Dropshipping is the practice of selling things through online storefronts where the retailer does not maintain a stock of goods. Instead, the retailer sends the customer’s purchase and shipping information to a wholesaler or manufacturer, who then sends the goods straight to the consumer.

Smartphones have transformed online shopping by providing a plethora of mobile applications that make the process simple and comfortable for customers. Rapidly increasing penetration of smartphones, combined with rising consumer disposable income, is likely to boost the e-commerce market and, as a result, the demand for dropshipping services is anticipated to rise. The number of customers who choose to buy online has resulted in a significant rise in investments by the major companies in the e-commerce sector.

Government Regulations

The FD&C Act defines cosmetics by their intended use, as “articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body…for cleansing, beautifying, promoting attractiveness, or altering the appearance” (FD&C Act, sec. 201(i)). Among the products included in this definition are cleansers, moisturizers, perfumes, lipsticks, fingernail polishes, eye and facial makeup, cleansing shampoos, permanent waves, hair colors, and deodorants, as well as any substance intended for use as a component of a cosmetic product. It does not include soap. 

FDA’s legal authority over cosmetics is different from our authority over other products we regulate, such as drugs, biologics, and medical devices. Under the law, cosmetic products and ingredients do not need FDA premarket approval, with the exception of color additives. However, FDA can pursue enforcement action against products on the market that are not in compliance with the law, or against firms or individuals who violate the law. In general, except for color additives and those ingredients that are prohibited or restricted by regulation, a manufacturer may use any ingredient in the formulation of a cosmetic, provided that:

  • the ingredient and the finished cosmetic are safe under labeled or customary conditions of use,
  • the product is properly labeled, and
  • the use of the ingredient does not otherwise cause the cosmetic to be adulterated or misbranded under the laws that FDA enforces.

Market Trends 

Growing Inclination towards Natural/Organic Formulations

Growing concerns regarding the side effects of chemicals in personal care products, which lead to ailments such as skin irritation, allergies, and skin dullness, have been fueling the demand for natural and organic skincare products. Prolonged use of synthetic cosmetics may cause various health issues, such as irritation, hormonal imbalance, and toxicity. However, cosmetic products made of organic ingredients, such as plant extracts and natural oils, do not leave any harmful impact on the skin. Natural skincare and cosmetic products that are free from chemicals and transparent about the content have been preferred by consumers, which is likely to drive demand for natural skin care products. This factor has resulted in a shift in preference from synthetic skincare products to organic products among consumers. 

To capitalize on this growing interest, the manufacturers in the market have been revamping and expanding their product offerings by introducing a wide range of organic skincare products containing plant-based, clean-label ingredients, with claims such as ‘organic’, ‘vegan’, ‘natural’, ‘chemical-free’ and ‘cruelty-free’, among others. For instance, in April 2022, Shiseido revealed a new skincare brand Ulé, which sources pesticide-free botanicals from local vertical farms. Thereby, dissemination of knowledge related to the benefits of natural skincare has led consumers to seek eco-friendly, sustainable, natural skincare/personal care products that offer greater product ingredient transparency. 

Clean Beauty Products Highlight Equity Gap

Women of color have higher levels of beauty-product related chemicals in their bodies compared to white women, according to a commentary published by a Milken Institute School of Public Health researcher. Ami Zota, a GW assistant professor of environmental and occupational health, said reproductive health professionals must be prepared to counsel patients who have questions about chemical exposure. Health professionals can also promote policies that protect women from harmful chemicals in cosmetics and personal care products.

Previous studies have documented that Black, Latina and Asian-American women spend more on beauty products than the national average, often because of marketing practices that emphasize a European standard of beauty, said Dr. Zota and co-author Bhavna Shamasunder at the Occidental College in Los Angeles. “Pressure to meet Western standards of beauty means Black, Latina and Asian American women are using more beauty products and thus are exposed to higher levels of chemicals known to be harmful to health,” Dr. Zota said. “Beauty product use is a critical but underappreciated source of reproductive harm and environmental injustice.” Women of color are more likely to buy products like skin lightening face cream, which often contain hidden ingredients such as topical steroids or the toxic metal mercury, Dr. Zota said.

Black women are known to suffer more anxiety about having bad hair and are twice as likely to experience social pressure to straighten their hair. Hair products like straighteners, or relaxers, are likely to contain estrogen and can trigger premature reproductive development in young girls and possibly uterine tumors, as the commentary reports. Studies also show beauty and personal care products contain multiple, hidden chemicals that are linked to endocrine, reproductive or developmental toxicity.

These chemicals can be particularly dangerous for women between ages 18 and 34, the authors said. Women in this age group are identified as heavy buyers and purchase more than 10 types of beauty products per year. These buyers and their children may experience heightened vulnerability to such chemicals, especially if exposure occurs during pregnancy.

Asia-Pacific Emerges as the Fastest Growing Region

In the Asia-Pacific region, countries like China, India, Japan, Indonesia, and Vietnam present considerable growth opportunities for the market players, primarily due to the growing millennial population. Amid the growing prevalence of hair thinning, loss of volume, dryness, and several other hair-related concerns among consumers, hair care products are emerging as the most affluent and cost-effective way. 

Hence, the major players are intensely embarking on product innovation and mergers and acquisitions as their prime strategy to consolidate the market studied. For instance, in 2021, Kao Corporation, through its subsidiary Kao Salon Japan, launched its prestige hair salon brand namely, Oribe in Japan. The brand consists of 23 product line-ups that were made widely available in Japan. 

Furthermore, growing awareness regarding cosmetics products, such as facial makeup, hairstyling and coloring products, is expected to drive the market’s growth in the near future. The demand for multifunctional products drives innovation, as price-conscious consumers opt for products that provide hydration and skin protection. Companies are constantly advertising cosmetics that provide medicinal benefits, especially on social networking sites, such as Facebook, Twitter, YouTube, and Instagram, where beauty bloggers are very popular. Some of the major key players in the beauty and personal care products market in Asia- Pacific are Beiersdorf AG, L’Oreal Group, Procter & Gamble, The Estée Lauder Companies Inc., and Unilever, among others.

Competitive Landscape 

The global beauty and personal care market is highly competitive, with a strong presence of regional and global players in the market, where demand is mostly driven by more adaptation toward skincare routines and consumer awareness about brand know-how. The most active companies in the market include key players, like Procter & Gamble, Unilever, L’Oréal SA, Colgate-Palmolive Company, and The Estée Lauder Inc. L’Oréal SA is one of the most active companies, with numerous brand offerings and a broad range of beauty and skincare products across the region.

The companies have spent considerably on improving quality and product innovation in terms of ingredients, functionality, and packaging. The key players are embarking on merger and acquisition and product innovation as their key strategies to achieve consolidation and optimize offerings. Moreover, these players merge with local players to gain dominance in the local markets.

Major Players

  • The Estée Lauder Companies Inc.
  • The Procter & Gamble Company
  • L’Oreal SA
  • Colgate-Palmolive Company
  • Unilever PLC

Recent Developments

  • In May 2022, Estée Lauder with Shoppers Stop opened an exclusive SS Beauty store in Mumbai. With this establishment, the two companies have strengthened their partnership in India. The SS beauty store will offer only Estée Lauder brands like MAC Cosmetics, Clinique, Bobbi Brown, Jo Malone, Estee Lauder, Smashboxand Tom Ford.
  • In March 2022, Colgate-Palmolive Company launched a new toothpaste, which is Visible White O2, this is an innovative whitening toothpaste that works from the inside out to lighten the stains. Its advanced formula releases millions of warm oxygen bubbles into the mouth.
  • In January 2022, Procter & Gamble acquired luxury skincare brand Tula, which would bolster the company’s prestige brand portfolio. Tula is a clean skincare brand powered by probiotic extracts and superfoods. As part of the acquisition agreement, P&G Beauty will support the Tula team to drive brand growth and support expansion and innovation.
  • In December 2021, L’Oréal signed an agreement to acquire an American skincare company, Youth to the People. This company is a California based skincare company.

Selling customizable beauty products

The global personalized beauty devices market is expected to expand at a healthy CAGR of close to 25.3% over the next decade, and cross a valuation of US$ 80.7 Mn in 2031 as customers are increasingly seeking personalization in their daily activities shifting from “one size fits for all” products.

Further, consumers are more inclined towards the trend of using personalized beauty devices and other connected beauty devices. As a result, top manufacturers are aiming to provide artificial intelligence (AI) based personalized beauty devices in the market which is highly adopted among the end users. Growing development and technological advancement are the major drivers which have propelled the demand for such devices in the market.

Moreover, advances in human life structures and genomic science have empowered beauty solutions to be customized to a person’s attributes or genotype, making them more compelling with rise in millennial population along with the geriatric population, ascend in prevalence of skin problems are some of the major reasons which is expected to drive the sales for personalized beauty devices in the coming foreseeable future.

Partnering with influencers/influencer marketing

Influencer marketing is a hybrid between traditional and conventional marketing strategies, combining elements of celebrity endorsements, digital marketing, and viral marketing. It is set to grow to over $16 Billion in 2022 as an industry, with platforms raising more than $800 Million in funding. The industry has grown to the point that nearly 20,000 firms now offer Influencing Marketing Services. In a recent industry benchmark report, more than 75% of brand marketers intend to dedicate a budget to influencer marketing in the coming years.

These “influencers” are paid either in monetary terms, free products, or a combination of both. They post product reviews on popular social media websites such as Instagram, Facebook, TikTok and YouTube. Mainstream brands are also taking advantage of these platforms. Zara, the global clothing retail brand, has an estimated reach of over 2 Billion. This contributes to their global sales and profitability.

Melanated beauty products sub-industry (black beauty products) growth

This industry is emerging, but there are still plenty of gaps wherein companies can focus on. Black brands make up only 2.5% of revenue in the U.S. beauty industry, however black consumers are responsible for 11.1% of total beauty spending. With limited options, they tend to be dissatisfied with available suitable products in major online and physical retailers. There is, however, an upside to this as only 4-7% of brands carried by specialty beauty stores, drugstores, grocery stores and department stores are black brands. This means that there is significant demand that has not yet been met by existing retailers.

Black brands in the beauty industry raise a median of $13 million in venture capital, substantially less than the $20 million that non-Black brands raise. Yet today, the median revenue of those Black brands is 89 times higher than what non-Black beauty brands return over the same period. Addressing racial inequity in the beauty industry is a $2.6 billion opportunity. Better serving Black consumers and supporting Black beauty brands could lead to greater equity across the entire beauty industry—for shoppers, entrepreneurs, large beauty houses, retailers, and investors.

Increase in Black Beauty Products (Melanated skincare, haircare, fragrance)

Despite the growing power of the Black consumer, brands have yet to cater to them properly, new data shows. A report from NielsenIQ shows the growing size and momentum of the Black beauty shopper, with buying power expected to reach $1.8 trillion in 2024. It is also younger and seeing higher gains in high-income households, the report added. “This is the way that America looks,” said Anna Mayo, beauty vertical client director, NielsenIQ. “We’re seeing a lot of growth across all levels of this consumer, and they are becoming a very dynamic force and driving the conversation forward.” Although hair care and fragrance performed well, Mayo said the results in skin care and makeup show considerable room to reach Black consumers more effectively.

Key Competitors

beauty supply store business model

Thirteen Lune is an e-commerce platform that provides marketing and business support to Black and Brown founders. The goal is to reframe how Black and Brown beauty brands are perceived not only from an industry perspective, but also for the consumer, giving each brand a platform to educate and engage a wider audience. They promote skincare, makeup, hair care, and body and bath products of over 150 brands, primarily of ethnic ownership. They created and own two of the brands on their platform. Their motto is to be inclusive, and one of their key marketing channels is their “Shop Talk” brand.

beauty supply store business model

BLK + GRN is an all-natural e-commerce marketplace powered by Black women artisans. With a focus on beauty and personal care products that do not contain toxic ingredients, the company features over 136 Black Artisan brands since 2018. They have Black health experts who carefully choose which products to feature on the website. Their product categories are: bath and body, skincare, beauty, grocery, hair, home, menstrual care, and mom + baby. They also have their own GRN branded products. For their marketing activities, they use blogs, social media, and podcasts as their key marketing channels. 

beauty supply store business model

Marjani is also an e-commerce platform that features nearly 100 carefully curated “Brown Girl Beauty” products ranging from skincare, facial products, lipsticks and tints, eye creams and makeup, hair products, body oils, salts and washes, and a limited product line for men. They curate brands that are authentic and independently-owned. For their marketing strategy, Marjani has a “Buy It, Try It” Foundation matching – a unique strategy wherein customers can buy full size foundation products with matching samples. The customers may keep it if it matches their skin tone. If it does not match, they may return the full size items as long as they are unopened. They also provide makeup sessions, free product consultations, an online skincare quiz, and a foundation finder online. 

Products and Services

Plom will feature over 500 melanated brands on the website. A dropshipping arrangement is set with the brands, which are categorized into the following:

  • Skincare : facial and body care products with an average unit price of $65; includes cleansers, toners, serums, moisturizers, masks, bodycare, and men’s skincare products.
  • Haircare : for washing, styling and treatment; average unit price of $55; includes shampoos, conditioners, hair styling, hair treatment, and men’s hair grooming products.
  • Makeup :  foundations, nail colors, eye shadows and the like at $60; products categorized into eye makeup, lipsticks, foundations, nail products, blush and bronzers.
  • Wellness : teas and supplements at $50; includes herbal teas, slimming teas, vitamins, and other supplements.

These beauty and wellness products are primarily owned by a global majority, small to medium sized businesses in the U.S., with a focus on customers with melanated skin tones.

Brand Partners: Plom’s website will feature some of the world’s most popular melanated beauty and personal care products. Below is a preliminary list of over 100 companies in the melanated products industry that will be featured:

Pricing Model

Competitive Advantages 

Wide selection of products : Plom will offer a wider range of products, and it will serve as the ideal place to shop for beauty products that will cater to the needs of those with melanin-rich skin. By identifying our niche, we will be able to solidify our market position and then target other sub-segments and other locations.

Brand engagement strategies: The company’s engagement in product selection, sampling program and early access promotions exclusive to members will benefit the brand two-fold. First, it will increase the overall quality and exclusivity of brands featured on the platform. Second, by engaging stakeholders such as business owners and customers, the company will be able to build a community which then leads to more loyal customers, referrals, and features.

Promotional events: Several promotions available in the Plom website may not be available in physical stores and in other competing platforms. Special discounts, early access to product launches, free shipping, and sampling programs are just some of the promotional strategies that will help increase brand awareness for the company.

Sustainability-driven business: Sustainability is a key part of Plom’s set of values. Aside from providing opportunities to minority-owned beauty and personal care businesses, it also has strong linkages with a wide network of small business owners. With the increasing importance of non-toxic and all-natural beauty products worldwide, focusing on sustainability will not just be a values-driven strategy, but also a good business move for the company.

Strong brand recognition : Plom is already widely recognized for quality, sustainability, convenience and support to melanated communities and business leaders. The overall brand image will also be boosted through continuous linkages with more brands and good customer service to the black and brown consumer segments.

Strong e-commerce presence : Plom has a strong e-commerce platform, having a responsive and secure website. Its content is also interlinked with social media platforms such as YouTube and Instagram, and the website will offer a live chat function to address immediate and urgent customer queries.

Building a Community : Ingrained in Plom’s core values is its support to black and brown communities across the US. The company intends to build a community of customers who have abundant choices and retailers who have access to a wide range of in-demand and high quality products. These form communities that are empowered and sustainable.

Sales and Marketing Plan

As a new, up-and-coming business, Plom will accelerate the company’s growth through high-value marketing activities. These aim to drive sales and increase the brand’s overall value. This section will serve as a roadmap to success for Ms. Olive and her future team members.

The primary sales strategy of the company will be the dropshipping model. This is an emerging supply chain strategy given that it does not entail Cost of Goods Sold, and that all operating profit can be reinvested to sales and marketing activities. Plom will sell through two primary channels: direct business-to-consumer and business-to-business.

B2C Sales : B2C Sales make up the majority of the projected revenue of the company, as reflected in the financial statements. This is a direct to consumer approach. Sales are generated through the website, Shopify, and eventually other e-commerce platforms. In order to attract B2C Sales, Plom will engage in various marketing and advertising activities, primarily on social media. The overall goal here is to build a community, through social media posts, monthly emails, events, giveaway contests, YouTube channel, and Facebook group.

B2B Sales : B2B Sales will be generated through partnerships and supply agreements with retailers, as well as venues like hotels, and one-off events such as beauty pageants and conferences. Plom will sell brand partner’s products at an agreed upon price (approximately 50% of the direct to consumer price) and the company will receive an approximate 2% fee on transactions with retailers. B2B Sales will be secured through forging institutional relationships, client meetings, and contract negotiations. Ms. Olive will take the lead in B2B Sales in the meantime, given her vast experience negotiating and overseeing supply chain management.

Seasonal Trends: The holiday season (November to December) is when sales of beauty and personal care products are projected to peak. During this time, customers purchase to prepare for Christmas and family gatherings. This is also the time for them to purchase such products to give as gifts to family members, friends, and colleagues. The holiday season generates the most revenues both on B2B and B2C channels.

This is followed by Spring (April to May), and Summer (June to July). The low season is during August to October, and this is a good time to prepare for new product launches, and conduct sales promos for “end of season” products.

Target Customers and Channels

There are two types of target customers: one for Business direct to consumers (B2C), and the other being retailers (B2B). Below is a table describing the two customer groups:

Key Channels for the B2C Market

Plom Website: The company will launch the Plom website, wherein site visitors can access information about the company and its products in various forms such as blogs and videos. It also has an e-commerce component and customers can purchase beauty and personal care products at the convenience of their homes, via their laptops or mobile devices. The product categories are: Skin, Hair, Beauty, Men, and Wellness. The website also has a Shop All function, as well as links to marketing content and an email signup box at the bottom. Ms. Olive is working with a web developer on this.

Social Media Marketing: In 2022 there will be approximately 302 million social media users in the US, across popular applications such as Facebook, Instagram, Twitter, and TikTok. These channels are used to build the brand, grow the following, establish relationships and generate sales. Plom’s Facebook and Instagram pages will also be used to respond to inquiries and establish relationships with clients. Instagram will be the focus platform of Plom. The company will also use YouTube and TikTok to post and share video content.

Video Content : Short form videos such as the ones posted on TikTok, YouTube Shorts, and Facebook and Instagram stories and reels are currently viewed as one of the most effective and engaging marketing tools. In the HubSpot Blog’s 2022 Marketing Industry Trends Survey, they found that more than half of marketers (51%) who use short-form video plan to increase their investment in 2022. Meanwhile, 38% plan to continue investing the same amount. Also, short-form video has the highest ROI of any social media marketing strategy as 30% of social media marketers plan to invest in it more than any other trend in 2022. Plom will take advantage of this trend by creating short form videos demonstrating how to apply their beauty products, as well as “behind the scenes” and “before-after” video themes.

Pay-Per-Click (PPC) Ads : A n online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). The business will link PPC ads to Plom’s website. This includes the set up on Google, Facebook, Instagram and relevant social media sites. Sponsored ads are placed on these sites for prospects to view (as impressions) and click (as click throughs).

​​ Search Engine Optimization (SEO): The process of making a website rank high in the search engine results pages (SERPs) for a certain keyword. This allows content to be visible and accessible to those searching for the term, or something similar to it. Plom may rely on this marketing channel, optimizing keywords such as “black beauty products”, “eco friendly personal care”, “sustainable makeup US”, and the like. Pay-per-click advertising can also be integrated in the overall marketing strategy of the company.

Email Marketing: Email marketing is a highly effective channel for Plom to increase the lifetime value of customers. When customers first buy, the company will put them into an email cadence which will ensure they are contacted about future promotions, events, and other key information from Plom. This will increase the person’s affinity and identification with the brand through content. This can also be repurposed in other marketing channels. The email list will be a critical aspect of the company communication, and not only customers, but prospects will have the option to subscribe for product updates and educational content.

Brand Ambassadors: Credible brand ambassadors offer various benefits to Plom. The most important one is giving the brand a boost on social media, spreading messages of positivity and community, and influencing consumer sales. The most effective are those who can provide customer service and act as spokespeople for the brand. Ms. Olive will also serve as a brand ambassador for Plom, given her content creation background. The company will also tap other consumers and influencers to help boost the brand in communities.

In Person Conferences: Conferences are an opportunity to highlight the Plom brand and work with partners to showcase their products. The company can host and brand their own conferences, or find others who would already put these on. Plom can solidify the company’s brand positioning even further with an in-person channel. There can be in-person demonstrations, how-to’s, beauty tips and tricks, and try-ons. Customers can also receive free samples while brands as well as retailers attend.

Key Channels for the B2B Market

Institutional Partnerships and Affiliations: The team will visit and pitch the products to the top retailers and events across the US, starting with California. This will be an opportunity to reconnect and strengthen relationships with existing buyers and registered brands under Plom. Partnerships with industry experts such as makeup artists and melanated entrepreneurs will also be established, and they will help promote the brand to their clients. The company will also seek the endorsement of the Professional Association for the Beauty Industry.

Collaborations with Spas and Venues : Spas, resorts, and other venues such as hotels and conferences usually buy personal care products in bulk, and they require huge quantities with quick turnaround times. The advantage of the dropshipping business model is that Plom will be able to tap into numerous suppliers at the same time. Ms. Olive will then be able to focus on supply chain management with brand wholesalers instead of producing the actual products, which is more efficient and of higher value to the company. Some events such as beauty pageants that need products for melanated skin can also be beneficial in terms of bulk orders and with public relations and event advertising.

Collaborations with Organizations with Good Cause : Trade certifications such as Fairtrade and FSC increase the brand value of Plom’s products, and also allows it to penetrate the growing sustainable beauty market. By creating categories for certified beauty and personal care products, Plom will be able to market to customers who support good causes such as equality, sustainability, and support to small to medium enterprises. One such cause is Amara Leaders, an organization dedicated to advancing the exceptional leadership of Black Women across industries.

Key Performance Indicators

Here are several key performance indicators that will be well communicated across the company, ensuring that Plom’s overarching goals are prioritized and achieved.

SWOT Analysis

Plom formulated a SWOT Analysis to identify and analyze the organization’s strengths and weaknesses (internal factors), and opportunities and threats (external factors). This tool will help Ms. Olive and the management team in establishing business strategies, as well as prioritizing business activities.

Operational Plan

Plom was crea ted to provide a venue where the melanted community can efficiently and effectively source and purchase a diverse collection of beauty products specifically for their needs. Black women spend nearly nine times more than their caucasian women on hair and beauty. The Hispanic community is a growing source for beauty sales and more likely to spend on hair care and cosmetic products than the general market. Furthermore, Asian-Americans spend 70% more than the average share of the U.S. population on skincare products, and are more likely to spend on premium brand name products and drive beauty sales through mobile and social media usage.

The company can capitalize on this market need by starting with a lean and tech-savvy employee base to focus on developing an attractive and  user-friendly website. Plom will also need experts who can verify the compliance of partner-sellers to basic permits and licenses and the legitimacy of their products and its components to ensure its compliance to government regulatory bodies.

Operational Process

The company is primarily geared towards sourcing out and making products easily available to the melanated community. Plom will be a one-stop shop for beauty products from a wide-range of brand partners that are of high quality and appealing to its niche market. The company’s expertise is scouting small to medium-sized brands who provide products that are proven and tested to be marketable to its melanated community. The operational process for maintaining a B2C online marketplace, peer-to-peer stores, or a B2B wholesale markets involves the following:

  • The e-commerce business must be built on e-commerce technology. Technology support for maintaining the website is a 24/7 activity and delivers products to customers. This will include providing the following:
  • Order management systems or a shopping cart 
  • Inventory Management
  • Infrastructure Maintenance
  • To survive the business, the company builds an attractive online store to present its products. Graphic designers and website content writers must always be on the lookout for various improvements and updates to the website on a regular basis. 
  • The backroom support performs the following:
  • Continually source new products to feature or promote
  • Creation and update of the sign-up options, which is effective when shown side-by-side with the shopping cart 
  • Maintain and update customer personal and payment information
  • Maintain or create an active response to customer queries or complaints
  • Verify brand partner’s inventory against website inventory
  • Ensure compliance to the Data Privacy Laws
  • Develop marketing campaigns such as promos and offers to help increase sales and revenues on the website and social media platforms
  • Work on tie-ups for the payment options
  • Management of reviews and comments on social media sites
  • Logistic platforms must be established. Shipping service integrations are essential for order fulfillment at the shortest time possible. 
  • Online payment transactions need to be guaranteed by providing customers with a guarantee that their payments are safe. This involves engaging with Accreditation certificates like Network Solutions, McAfee and other trusted companies to add a sense of security to customers.
  • Sales are made to direct consumers and other businesses such as hotels and other B2B services.

Health & Safety

Plom is an online platform and has limited direct contacts to its customers. Most coordinations are done online using various communication technologies. Standards for health and safety will be applied for face-to-face activities with  its business partners. 

The company will ensure that its supplier-partners adhere to the Safe Cosmetics and Personal Care Products Act of 2019, a federal bill holding cosmetics companies accountable for safety of its products. At the same time, it will also keep itself compliant to FDA-regulations on the beauty industry.

Equipment & Inventory

Plom does not keep an inventory of the products sold on the website. Instead, most of its inventory will be coming from its partner-suppliers. Additionally, the investment will focus on the equipment and inventory below.

Equipment and Inventory List

  • E-commerce platform
  • Digital Payment System Contracts and Systems
  • Business and Software License 
  • ISP Connection
  • Servers and Backup System Development
  • Domain Registry
  • Office Supplies
  • Computers/Monitors

The company is located at 1111 Gold Ave Las Vegas, Nevada, United States. It is the 1st largest city of Nevada and is growing rapidly at the rate of 3% annually. Las Vegas is one of the largest planned urban communities stretching to more than 66 square miles with multiple modes of transportation. Las Vegas has a population of 526,750 and its population increases at the rate of 6.19%. Recently, American Community Survey (ACS) reported that only 1.46% of the population is Black or African American, 43.64% are Asians, 44.93% are White Americans and the rest are from Native Hawaiians or Pacific Islanders.

Risk Analysis

E-commerce is a rapidly growing industry ever since the COVID-19 pandemic. It has become an essential service and a viable alternative to most businesses. However, along with this growth, certain risks evolved as well. In addition, the beauty industry has its own challenges. Plom has developed a risk management program to identify the key risks and respective mitigation strategies.

Management Team

Founder and CEO

Ms. Emma Olive is the Founder and Chief Executive Officer (CEO) of Plom. Ms. Olive has over 15 years of professional experience across various business sectors, including manufacturing, financial planning, e-commerce, supply chain management, procurement, contractual negotiations, and global sourcing for various industries. 

With a comprehensive retail background, Ms. Olive will lead Plom as its CEO, where she will lead in setting the overall organizational strategy, recruiting key personnel, making financial decisions such as investments, and coordinating with various stakeholders including business partners, retailers, brand partners, and suppliers. She is currently the Director for Brand Management and Operations at Gliss in Orange County, California, and has worked with several other companies including Bright Skincare, TriloG, and Dove + Pearl.

Ms. Olive is passionate about providing business and market opportunities to small and medium business owners in the melanated beauty and personal care industry. She also envisions a multicultural marketplace where customers have access to a wide range of choices which will allow them to find the perfect products for their skin tone. Her motivation for starting Plom was her previous experience of having limited haircare and makeup choices suitable to her needs. 

According to Ms. Olive, there are many companies who have found the support of the consumer, but there are quite a few more who are struggling to find their place in the beauty industry, and her desire is to help them build brand awareness and accomplish their goals. Ms. Olive intends to scale up the business by achieving $1 million in revenues by the end of Year 3, as she continues to build a community of melanated customers who are empowered by having access to more suitable beauty and personal care products. 

The overall vision for Ms. Olive is a 100% online e-commerce marketing place utilizing a dropshipping model to get customers the products they want. This creates a profitable venture which has minimal cost of goods sold and inventory to contend with, if any. Additionally, most of the operating profit can be reinvested to sales and marketing. In short, Plom is positioned to be both a leader in the melanated beauty market and a profitable business that has the potential to either continue growing, or explore acquisition in Years 4 or 5. As the melanated community continues to increase its purchasing power thanks to parity in the economic system, Ms. Olive is putting Plom at the forefront.

Key Personnel

To scale up Plom, Ms. Olive will prioritize the recruitment of the following key personnel:

Sales Coordinator : The sales coordinator will be responsible for managing brand requirements and communication, as well as analyzing sales data and providing insights to the team on how to drive sales and increase profitability. The Sales Coordinator will also work on achieving and exceeding sales targets of the company through B2B and B2C sales channels.

Marketing Coordinator : The marketing coordinator will implement marketing and advertising strategies by assembling and analyzing sales forecasts, preparing marketing and advertising strategies according to consumer behavior and trends, and planning and organizing promotional activities. The marketing coordinator will work closely with the Sales Coordinator in measuring sales generated from all marketing activities.

Digital Coordinator : The digital coordinator will support the marketing and sales coordinators by leading in digital marketing activities. He/she will be responsible for tracking marketing campaign progress, developing various digital marketing materials, sourcing images and artwork, collating content, updating online assets, and performing other digital marketing activities to boost Plom’s brand awareness and sales.

Ms. Olive, as Founder and Chief Executive Officer will be responsible for hiring for these three key positions. The goal is to identify talented, skilled and passionate professionals who share the same values of building communities through products made by local artisans.

Recruitment Plan

To recruit coordinators for marketing, sales, and digital, Ms. Olive will adopt the following recruitment strategies:

Hiring from professional networks: Ms. Olive will start expanding Plom by identifying top talent from her previous and current work. Having worked with several companies, she will consider previous colleagues with whom she has familiarity working with. With the business scaling up fast, Ms. Olive will rely on her networks in finding talent, whether active or passive candidates, who will fit in the operations and culture of the company.

LinkedIn: Recent data suggests that there are approximately 190 million LinkedIn users in the US. As the top social media platform for business professionals, Ms. Olive will post the three job vacancies on the website and screen the top applicants. This is a cost effective method of recruiting talent. LinkedIn can also be used to establish business relationships with suppliers, affiliates, and endorsers.

College recruiting : Once the core positions are filled up, Plom will discover up and coming local talent by opening the company to internships and placements. The company will post on campus online job boards, as well as attend career fairs for those interested in working in the beauty products industry, whether in marketing or logistics.

Financial Plan

Pro Forma Income Statement

beauty supply store business model

Pro Forma Cash Flow Statement

beauty supply store business model

Pro Forma Balance Sheet

beauty supply store business model

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Beauty Supply Store Financial Model

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Resources On Beauty Supply Store

  • Business Plan
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  • Description

The financial success of any Beauty Supply Store depends largely on its revenue model, financial projections, market analysis, industry trends, capital expenditures, operating costs, sales growth, break-even analysis, gross margin and return on investment. A well-thought-out Beauty Supply Store business plan, supported by financing options, marketing strategy, customer acquisition, inventory management, staffing costs, pricing strategy, and e-commerce, can contribute to the profitability of the establishment. Inventory selection and product mix must be tailored to meet the needs and preferences of the target demographic. By analyzing key performance indicators and using a proforma, you can make informed decisions that help keep your store competitive and profitable.

BEAUTY SUPPLY STORE FINANCIAL PLAN REPORTS

Understanding the beauty supply store revenue model begins with analyzing industry trends and market analysis. A comprehensive beauty supply store business plan should also include financial projections, operating costs, capital expenditures, and break-even analysis. Inventory management, staffing costs, and pricing strategy should be considered when determining profitability. Gross margin and return on investment are essential metrics to track sales growth and help inform financing options. A solid marketing strategy for customer acquisition, including e-commerce presence, is key to success in today's marketplace. An all-in-one financial dashboard can provide critical start-up metrics for financial analysis.

Bike Shop Proforma Dashboard

Sources And Uses

When starting a beauty supply store, it is important to develop a comprehensive financial plan. This involves analyzing the market, projecting revenue and expenses, and determining the best financing options. Effective inventory management and pricing strategies can also boost profitability. For online sales, consider e-commerce platforms for additional revenue streams. A strong marketing plan and customer acquisition strategy are essential for attracting and retaining customers. Careful planning of staffing costs and capital expenditures can ensure continued success and a high return on investment.

Bike Shop proforma sources and uses

Analyzing cash flow projections can help beauty supply stores adjust variables and forecast the impact on their cash flow.

Maximizing profitability through financial projections and market analysis for beauty supply stores.

Breakeven Analysis

Our financial projection tool is essential for beauty supply stores looking to assess their profitability and optimize their revenue model. Our analysis includes market trends, sales growth, operating costs, and capital expenditures. We also offer guidance on inventory management, staffing costs, and pricing strategy. Our break-even analysis allows beauty supply stores to calculate the point at which their investment will generate positive returns, while our e-commerce and marketing strategies facilitate customer acquisition. With our tool, beauty supply stores can develop a comprehensive business plan and evaluate financing options to achieve a high return on investment.

Bike Shop financial model breakeven analysis

Top Revenue

Analysis and projections of financials are crucial for the success of a beauty supply store. When creating a business plan, it's essential to consider the revenue model, profitability, operating costs, capital expenditures, and sales growth. Additionally, industry trends, marketing strategies, customer acquisition, inventory management, staffing costs, and pricing strategy must be taken into account. Financial projections, break-even analysis, gross margin, and return on investment are pivotal lines that should be focused on. Moreover, e-commerce and product mix can have a significant impact on the business's financial health and overall performance.

Bike Shop proforma Top Revenue

Business Top Expenses List

Our financial model for beauty supply stores includes a Top Expenses tab that separates costs into four groups, providing an extensive breakdown of expenses from customer acquisition to fixed costs. Understanding your spending helps control and manage finances wisely. Our proforma reflects the need to categorize annual expenses accurately, ensuring profitability and sustainability. Our market analysis and industry trends inform financial projections for sales growth, optimizing break-even analysis, gross margin, and return on investment. Our business plan covers capital expenditures, operating costs, pricing strategy, product mix, inventory management, staffing, and e-commerce. Our marketing strategy focuses on customer acquisition to increase beauty supply store revenue.

Bike Shop financial model Top Expenses

BEAUTY SUPPLY BUSINESS PLAN FINANCIAL STATEMENTS

Finacial Statement

Our comprehensive beauty supply store business plan takes into account industry trends, market analysis, and financial projections, including capital expenditures, operating costs, and sales growth. We provide a detailed break-even analysis, gross margin calculations, and return on investment projections. Our marketing strategy is designed to facilitate customer acquisition, while our pricing strategy and product mix ensures profitability. We also provide guidance on inventory management, staffing costs, and e-commerce integration. Our proforma financial statements allow users to input historical or forecasted financial data, so that management can see the economic impact of decisions, such as price changes.

Bike Shop proforma finacial statement

Profit And Loss Statement

The profitability of a beauty supply store can be improved through a sound revenue model, financial projections, and market analysis. Understanding industry trends, capital expenditures, operating costs, sales growth, break-even analysis, gross margin, and return on investment are all important factors in creating a successful beauty supply store business plan. Financing options, marketing strategies, customer acquisition, inventory management, staffing costs, pricing strategy, product mix, and e-commerce are also crucial elements to consider. Additionally, utilizing a profit and loss statement can help model expenses and revenues for long-term success.

Bike Shop proforma profit and loss statement

Cash Flow Projection

The profitability of beauty supply stores largely depends on sound financial projections, break-even analysis, and market analysis. Industry trends, sales growth, and gross margin play important roles in determining the success of a beauty supply store revenue model. Additionally, successful beauty supply stores must account for capital and operating costs, staffing and inventory management, and effective marketing strategies. Financing options and e-commerce can also impact a beauty supply store's return on investment. A solid business plan should include a pricing strategy and product mix, as well as customer acquisition plans. A cash flow projection is essential for managing finances effectively.

Bike Shop Financial Model Cash Flow Projection

BEAUTY SUPPLY STORE FINANCIAL PROJECTION EXPENSES

Managing start-up costs is crucial for the profitability and financial projections of any beauty supply store. Our beauty supply store revenue model includes a comprehensive Pro-forma, which tracks both funding and expenses to minimize underfunding or overspending. Our market analysis takes into account industry trends, sales growth, and break-even analysis to assist in developing a successful beauty supply store business plan. Our financing options, marketing strategy, and customer acquisition plan will ensure that your beauty supply store thrives in a competitive market. We will also assist in inventory management, staffing costs, pricing strategy, product mix, and e-commerce implementation to maximize your return on investment and gross margin.

Bike Shop proforma Cost Assumptions

Financial models provide crucial information on costs, pricing, and marketing effects to mitigate risks and improve performance.

Analyzing industry trends and financial projections is crucial for developing a profitable beauty supply store revenue model.

Start Up Expenses

A key component of successful beauty supply store planning is creating a comprehensive financial plan. This includes determining your revenue model, analyzing the market and industry trends, projecting financials, managing expenses like operating costs and staffing, and developing pricing and product strategies. Effective inventory management and e-commerce implementation can maximize sales growth and gross margin, while also supporting customer acquisition efforts. Creating a solid business plan and exploring financing options can help bring your vision to life, while developing a strong marketing strategy can help establish a strong and profitable presence in the market.

Bike Shop proforma start up expenses

Loan Financing

Our beauty supply store business plan includes a detailed financial projection, analyzing sales growth, gross margin, and operating costs. The market analysis indicated positive industry trends, supporting the profitability of our revenue model. We evaluated different financing options, considering capital expenditures and staffing costs, as well as implementing e-commerce for effective inventory management. With a strategic pricing strategy, a marketing plan to acquire customers, and an optimized product mix, our break-even analysis predicts a positive return on investment. Our financial model includes a loan amortization schedule to ensure that the loan payment is aligned with our company's revenue goals.

Bike Shop proforma Debt Inputs

BEAUTY SUPPLY BUSINESS PLAN METRICS

Profitability KPIs

The profitability and success of beauty supply stores rely heavily on various factors such as market analysis, industry trends, and financial projections. A comprehensive beauty supply store business plan should include a break-even analysis, capital expenditures, operating costs, gross margin, return on investment, and pricing strategy. Customer acquisition and inventory management are also essential aspects, along with staffing costs and e-commerce. One critical aspect of the revenue model is the product mix, and a detailed chart showing the revenue breakdown should be included in financial projections. Financing options and a well-thought-out marketing strategy are also fundamental for success.

Bike Shop proforma Profitability KPIs

KPI Benchmarks

A key element of a successful beauty supply store business plan is analyzing the market and developing a revenue model that maximizes profitability. Financial projections should include industry trends, capital expenditures, operating costs, sales growth and a break-even analysis. Understanding metrics such as gross margin and return on investment can provide insight into the viability of the business. Effective marketing strategies and inventory management are also critical to attracting customers and managing costs. E-commerce can expand reach and improve customer experience. A financial benchmarking study can help assess competitiveness and productivity.

Bike Shop proforma KPIs Benchmark

Our Beauty Supply Store revenue model provides financial projections, market analysis, and industry trends for entrepreneurs looking to start or expand their beauty supply business. The business plan includes break-even analysis, gross margin, return on investment, and inventory management. Our proforma also factors in capital expenditures, operating costs, staffing costs, and pricing strategy to ensure profitability. With our marketing strategy and customer acquisition tools, we also provide options for e-commerce. Additionally, we offer financing options and data for forecasting funding requirements. Our goal is to help beauty supply store owners achieve long-term success.

Bike Shop proforma cash burn

Liquidity KPIs

The profitability of beauty supply stores depends on various factors such as sales growth, gross margin, operating costs, and capital expenditures. In order to create a successful beauty supply store, a comprehensive business plan should include financial projections, a market analysis, industry trends, and insights on financing options. Additionally, effective marketing strategies, customer acquisition, inventory management, staffing costs, and pricing strategies all contribute to the success of a beauty supply store. With the growing trend of e-commerce, an online presence can also be beneficial to increase revenue.

Bike Shop financial model Cash Flow KPIs

BEAUTY SUPPLY BUSINESS PLAN CAP TABLE AND VALUATION

Startup Valuation

The financial projections for a beauty supply store include industry trends, sales growth, and operating costs. Capital expenditures, staffing costs, and inventory management should also be factored in. A break-even analysis and pricing strategy are vital to ensure profitability. To maximize revenue, a product mix that targets the right customers should be established. E-commerce and marketing strategies should also be considered to increase customer acquisition. A solid beauty supply store business plan should include financing options, gross margin, and return on investment. Additionally, integrated valuation methods like DCF and WACC can provide a more accurate forecast.

Bike Shop proforma startup valuation

When it comes to the beauty supply store industry, financial projections are crucial for determining profitability and growth potential. Analysis of market trends and sales growth helps make informed decisions on pricing strategies and product mix. Operating costs, including staffing and inventory management, must also be factored in when creating a business plan. Options for financing and a strong marketing strategy are also essential for customer acquisition. Online sales can boost revenue, and gross margin and return on investment must be considered. Ultimately, keeping an updated cap table is necessary for informed decision-making.

Bike Shop proforma captable

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  • Current item: Beauty Supply Store Financial Model $169.00 $99.00
  • Annual Financial Performance Dashboard $29.00 $19.00

Financial Model Excel

Beauty Supply Store Business Plan | Beauty Supply Store Budget Template | Beauty Supply Store Pro Forma | Beauty Supply Store Financial Model

MAC & PC Compatible, Unlocked, NO VBA Macro

All In One - Pitch Deck, Dashboard and Guide

Immediate download after the payment

Description

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ALL IN ONE MEGA PACK INCLUDES:

Beauty Supply Store Financial Model/Business Plan Excel Template

Pitch Deck Template For PowerPoint, Keynote & Google Slides

Business Plan Guide and Business Plan Template in MS Word Format

Financial Dashboard in Excel To Track Your Business Performance

Beauty Supply Retail Store Business Plan Info

Utilizing a five-year financial model in Excel, a prebuilt three-statement forecasted profit and loss statement, balance sheet, and cash flow sheet cater to the needs of a beauty supply store. The financial projections of revenue model, startup costs, profit margins, inventory management, and sales forecast are incorporated. The financial metrics and summaries enable the entrepreneur to evaluate the industry trends and market research while planning a business plan for beauty supply stores. The integrated marketing strategy provides ample assistance in customer acquisition and location analysis. With the mind of the beauty supply store business, such a financial projection can help entrepreneurs plan for startup pre-launch expenses and getting funded by banks, angels, grants, and VC funds.

The business plan for a beauty supply store requires financial projections that accurately estimate key financial statements and KPIs over the next five years, including startup costs, revenue models, profit margins, inventory management, marketing strategies, customer acquisition, competitive analysis, location analysis, industry trends, market research, sales forecast, cash flow analysis, and break-even analysis. A well-structured Excel financial model template is highly adaptable and flexible, allowing easy editing by anyone with basic knowledge of excel and finance. It employs financial ratio analysis and a DCF valuation framework to monitor actual worth, and all metrics are updated automatically after any adjustments made in the input sheet. The model plays a crucial role in organizing, analyzing, and reporting every financial value precisely and efficiently.

Beauty Supply Store Financial Plan Reports

All in One Place

Beauty Supply Store Cash Flow Projection Excel Template All In One

Startup Financial Statements Examples

Beauty Supply Store Cash Flow Projection Excel Template Summary Financial Statements

Sources And Uses Template

Beauty Supply Store Financial Plan Excel Template Sources and Uses Breakdown Report

Break Even Analysis

Beauty Supply Store Financial Projection Excel Template Break Even Chart

Top Revenue

Beauty Supply Store Financial Plan Excel Template Top Revenue

Small Business Top Expenses List

Beauty Supply Store Financial Projection Excel Template Top Expenses

Beauty Supply Store Financial Projection Expenses

Beauty Supply Store Financial Projection Excel Template Cost Inputs

Capital Budgeting Analysis

Beauty Supply Store Budget Excel Template Capital Expenditure Inputs

Loan Repayment Schedule

Beauty Supply Store Business Plan Excel Template Debts Inputs

Beauty Supply Business Plan Metrics

Profitability KPIs

Beauty Supply Store Financial Projection Excel Template EBIT EBITDA

Cash Flow Excel Sheet

Beauty Supply Store Cash Flow Projection Excel Template Cash Flow Metrics

KPI Benchmarking Report

Beauty Supply Store Cash Flow Forecast Excel Template Industry KPI Benchmark Report

Proforma Income Statement

Beauty Supply Store Business Plan Excel Template Summary Profit and Loss Statement

Projected Balance Sheet For Startup Business

Beauty Supply Store Cash Flow Projection Excel Template Summary Balance Sheet

Beauty Supply Business Plan Valuation

Pre Revenue Company

Beauty Supply Store Business Plan Excel Template DCF Valuation

Beauty Supply Store Startup Financial Model Template Key Features

It is part of the reports set you need

Having a comprehensive financial model template is essential for the sustainable growth of a beauty supply store business.

Save time and money

Use a financial plan template excel to easily calculate all necessary figures for your beauty supply store business plan, saving money on expensive consultants.

Currency for inputs and denomination

Conduct market research and competitive analysis to create a profitable beauty supply store business plan with a clear revenue model and marketing strategy.

Get a Robust, Powerful and Flexible Financial Model

Use our comprehensive beauty supply store business plan template to project financials, analyze trends, and optimize inventory management.

Gaining trust from stakeholders

A comprehensive beauty supply store business plan includes financial projections, revenue models, inventory management, marketing strategies, and location analysis.

Beauty Supply Store Financial Projection Template Excel Advantages

Maximize profits and minimize risks with a comprehensive beauty supply store business plan.

Utilize a comprehensive financial plan to gather data on startup costs, revenue model, inventory management, marketing strategy, and more for a successful beauty supply store.

Create a comprehensive financial model with a business plan for a beauty supply store, analyzing sales forecast, cash flow, break-even, and profit margins.

The 5-year financial projection template assesses strengths and weaknesses for a beauty supply store business plan.

Using a financial projection template in Excel can assist in identifying necessary adjustments, such as reducing expenses, for a successful beauty supply store business plan.

Customer Reviews

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beauty supply store business model

Beauty Supply Store Business Plan

Beauty Supply Store Business Plan

165 $ 33 $

✅ Complete and 100% customizable business plan

✅ PowerPoint format convertible to Word and PDF

✅ Contains an Excel Financial Forecast

✅ Ideal for a financing request

✅ Updates on 2024 market trends

✅ Customer support available in less than 24 hours

  • Description

Beauty Supply Store Business Plan : A complete and customizable tool.

OPINIONS OF CONTRACTORS

4.8 ★ ★ ★ ★ ★ / 183 Reviews from entrepreneurs

What does the Beauty Supply Store Business Plan Template contain?

A complete business plan of more than 40 pages.

This “ Beauty Supply Store Business Plan ” model, comprising more than 40 pages, was developed with the supervision of banking advisors, accountants and a professional in the sector.

It covers the essential elements for an effective presentation of your project.

You can easily personalize this template to make it unique to your business.

In this Business Plan template you will find the following elements: – A description of the market dynamics – Future industry trends – The 8 key success factors – A project presentation template – 4 unique value propositions – Presentation of project leaders – The main segments of your market – A SWOT analysis – A study of the competitive environment – The competitive advantages to be exploited – An action plan over a period of 3 years – A Business Model Canvas – The marketing strategy to attract customers – A marketing acquisition strategy in 5 steps – A risk management policy – A summary of the strong points of your project – Financial forecast tables

No prior knowledge is required.

Customize your financial forecasts in seconds with our Excel file

Our automatable Excel file is designed to allow you to customize your financial forecasts in seconds. It has built-in formulas that simplify the process of creating your financial projections.

In this file, you will find all the essential financial tables and indicators for a financing request: – Initial financing plan – Table of fixed assets – Amortization of loans – Forecast turnover – Working capital requirement – Forecast income statement – Forecast cash flow plan – Forecast balance sheet – Break-even threshold – 3-year financing plan

Thanks to our model, you will be able to present a solid financial analysis to your banker or your investors.

A hundred additional icons allowing you to personalize your Business Plan endlessly

At the end of your Business Plan, you will find 3 pages of additional icons and photos which will allow you to very easily personalize your presentation. The Business Plan template can be modified with Microsoft Powerpoint, Keynote or even Google Slides (then optionally exported to PDF format). You can also personalize your presentation by adding your logo, your own photos, the name of your main competitors, additional data concerning your local market, etc. But you can also just modify the text.

Why invest in a Business Plan ?

Yes, acquiring the beauty supply store business plan model is an investment, it is not a burden., so if you want to create this project and you are looking for bank or investor financing for your project.

You will need a compelling and professional business plan template that highlights your innovative ideas and growth potential.

With the Beauty Supply Store Business Plan model, you have in hand a complete and customizable tool that will allow you to make your dreams come true.

  • Clarify your vision and objectives with our comprehensive and customizable business plan template.
  • Evaluate the feasibility of your project and structure your entrepreneurial approach.
  • Attract investors and partners with a neat and impactful visual presentation.
  • Plan your resources and expenses, anticipate risks and opportunities, and measure your progress.
  • Simplify administrative procedures and optimize your chances of success.
  • Save considerable time and easily customize your business plan.
  • Benefit from personalized support from experts and regular, free updates.

– Beauty Supply Store Business Plan –

Comparison table: traditional business plan vs. businessconceptor.

By opting for our model: ” Beauty Supply Store   Business Plan “ , you save precious time. Additionally, our template is designed to be easily customizable and tailored to this industry.

Beauty Supply Store Business Plan:

To whom it is addressed , how did we obtain this rating, do you have a question , a special request, who are we .

Our team, made up of analysts, researchers and passionate financiers, has been collaborating for more than 20 years with consulting firms and accountants to write quality business plans.

We have studied numerous market and industry studies , connecting with market leaders to better understand your industry.

With over 5,000 personalized business plans , we realized we could offer a higher quality and more affordable solution: documents ready to be completed .

Today, our platform offers several templates for different activities, but our work doesn’t stop there!

Every day, we are at your side to answer your questions, advise you and correct your business plans free of charge. We will always be present, at your side, with unwavering support and a committed heart. ❤️ A question? [email protected]

If you have a question that we’ve already answered   :

What does this business plan consist of.

Our Business Plan is a complete document of more than 40 pages designed to effectively present your business project. It covers all the essential aspects like market analysis, business strategy, financial forecasting, etc.

Is the Business Plan modifiable?

Yes, the Business Plan is fully editable. You can customize each section to your specific needs and make your plan unique.

I don’t know how to use Powerpoint.

No problem ! After your order, contact us by email to specify which word processing software you prefer (eg Microsoft Word, Google Docs, etc.), we will adapt it for you.

Can an expert help me modify the Business Plan?

Yes, if you need help in editing the Business Plan, you can hire a business plan writing expert. They will be able to guide you and provide you with personalized advice.

What happens after payment?

After payment, you will be able to download the Business Plan immediately. This way you can start working on it without delay.

Can you add your personal photos?

Yes, you can personalize the Business Plan by adding your own photos or images to make it even more suitable for your project.

Can I present this Business Plan to a bank?

Absolutely ! Our Business Plan is designed to be used when requesting financing from banks, investors or other potential partners.

Is the data updated?

Yes, our data is regularly updated to reflect the latest market trends and best business practices.

My project is not in France, is it compatible?

Yes, our Business Plan is designed to be adapted to different countries and industries. You can customize the relevant sections according to your country and your specific needs.

Can I use the Business Plan for multiple projects?

Yes, you can use the Business Plan for different projects. Simply customize it to the specific details of each project.

How can I contact support if I have a problem?

If you need assistance, you can contact us via [email protected] , Our support team will be happy to help you within 24 hours.

Is the Business Plan suitable for startups?

Yes, our Business Plan is suitable for startups. It contains specific sections to describe your business model, value proposition and growth strategy.

What is the difference between the model and a tailor-made Business Plan?

Our Business Plan template is a solid foundation that you can customize according to your needs. A tailor-made Business Plan is entirely written for your project, taking into account your specific specifications and objectives.

Does the Business Plan contain legal advice?

Our Business Plan provides general information, but it does not constitute legal advice. It is recommended to consult an attorney or legal expert for specific questions related to your business.

Can I export financial data to other software?

Yes, you can export Excel financial data to other software to perform more detailed analysis or create additional charts.

Is the Business Plan template suitable for an existing business?

Yes, the Business Plan template is also suitable for existing businesses who want to review or update their current business plan. You can customize the relevant sections to suit your situation.

Can I add additional graphics?

Yes, you can add additional graphics to the Business Plan to illustrate your financial data, growth projections or other information relevant to your project.

Is the Business Plan template compatible with Mac?

Yes, our Business Plan template is compatible with Mac. You can use it on any computer running a Mac operating system.

Can I share the Business Plan with my team?

Yes, you can share the Business Plan with your team by providing them with a copy of the document. They will thus be able to contribute and collaborate in the development of the plan.

Is the Business Plan model based on real data?

Yes, our Business Plan template is based on real data and industry best practices. However, please note that actual results may vary depending on the individual circumstances of your business.

Can I obtain a printed version of the Business Plan?

Yes, you can print the Business Plan once you have downloaded it. This will allow you to have it in physical form and share it in meetings or presentations.

Is the Business Plan template suitable for small businesses?

Yes, our Business Plan template is suitable for small businesses. It covers all the essential aspects needed to present your project and convince interested parties to support your business.

Can I obtain examples of Business Plans already created?

Unfortunately, we do not provide examples of already completed Business Plans. Our template guides you in creating your own personalized plan.

Can I use the Business Plan to solicit investors?

Yes, you can use the Business Plan to solicit potential investors. It provides all the information needed to convince them to support your business financially.

Is the Business Plan model adapted to the needs of NGOs?

Yes, our Business Plan template can be adapted to the needs of non-profit organizations (NGOs). You can customize sections specific to your organization and add relevant details.

Can I obtain a multilingual version of the Business Plan?

Currently, our Business Plan template is only available in English. We plan to add more languages ​​in the future. Contact us if you have a special request.

Does the Business Plan template include marketing advice?

Yes, our Business Plan template includes marketing tips to help you define your marketing strategy and effectively promote your business.

Can I get a more concise version of the Business Plan?

Our Business Plan template is already designed to be concise and comprehensive. However, you can choose to remove certain sections or reduce them if you want a more concise version.

Can I customize the design of the Business Plan?

Yes, you can customize the Business Plan design by changing fonts, colors and layouts to match your brand or visual preferences.

Is the Business Plan model suitable for franchises?

Yes, our Business Plan model is suitable for franchises. You can add specific details about the franchise you want to acquire and customize the sections accordingly.

Can I share any comments or suggestions to improve the model?

Yes, we are always open to receiving feedback and suggestions to improve our Business Plan template. You can contact us by email to share your ideas.

Can I use the Business Plan to apply for a bank loan?

Yes, you can use the Business Plan to apply for a bank loan. It provides the information necessary to assess the viability of your project and convince the bank to grant you a loan.

Does the Business Plan template include financial projections?

Yes, our Business Plan template includes a detailed, customizable and automated financial projections template with Excel formulas to help you assess the profitability of your project and plan your future activities.

Can I get advice on the oral presentation of the Business Plan?

Yes, we can provide you with advice on the oral presentation of the Business Plan. You can contact us by email for recommendations and tips for a convincing presentation.

Is the Business Plan model suitable for technology companies?

Yes, our Business Plan template is suitable for technology companies. You can customize sections specific to your technology company and include relevant details.

Is the Business Plan template suitable for e-commerce businesses?

Yes, our Business Plan template is suitable for e-commerce businesses. You can customize sections specific to your ecommerce business and include relevant details.

Can I use the Business Plan to present to potential partners?

Yes, you can use the Business Plan to present your project to potential partners such as co-founders, investors or business partners. It will provide a clear vision of your business.

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Beauty Supply Store Business Plan

beauty supply store business model

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CubicFun 3D Puzzle for Adults Kids Moscow Cityline Architecture Model Kits Collection Toys Gift for Men and Women, Saint Basil's Cathedral, Christ The Saviour Cathedral, Kremlin 107 Pieces

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CubicFun 3D Puzzle for Adults Kids Moscow Cityline Architecture Model Kits Collection Toys Gift for Men and Women, Saint Basil's Cathedral, Christ The Saviour Cathedral, Kremlin 107 Pieces

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IMAGES

  1. Business Plan For Beauty Supply Store

    beauty supply store business model

  2. Beauty Supply Store Business Plan Template [Updated 2024]

    beauty supply store business model

  3. Cosmetics Business Plan

    beauty supply store business model

  4. Business Plan For Makeup

    beauty supply store business model

  5. Hair And Beauty Salon Sample Business Plan Inside Franchise Business

    beauty supply store business model

  6. Unlocking Business Success: Creating a Sustainable Beauty Supply Store

    beauty supply store business model

COMMENTS

  1. Beauty Supply Store Business Plan Template (2024)

    Company Overview 3. Industry Analysis 4. Customer Analysis 5. Competitive Analysis 6. Marketing Plan 7. Operations Plan 8. Management Team 9. Financial Plan Next Section: Executive Summary > Beauty Supply Store Business Plan FAQs What Is a Beauty Supply Store Business Plan? What Are the Main Types of Beauty Supply Stores?

  2. Beauty Supply Store Business Plan Template

    Mission Statement: Our store wants to serve our customers with the best skin care and beauty products. We want to sell them competitively to earn an excellent profit margin. Company Introduction: [Owner.Company] is a modern yet well-equipped store with all the basic and advanced beauty and care products.

  3. Sample Beauty Supply Store Business Plan

    Furthermore, the Beauty Supply Store industry is expected to experience substantial growth in the coming years. With an estimated annual growth rate of 5%, experts project that the market will reach a value of $14 billion by 2025.

  4. Here's how you open a profitable beauty supply shop

    Initial inventory for a beauty supply store includes a wide range of beauty products such as hair care, skincare, cosmetics, and beauty tools. The cost for inventory will vary greatly depending on the brands and quantity of products you decide to carry. On average, you might spend between $20,000 to $150,000.

  5. How to Start a Beauty Supply Store [Updated 2024]

    1. Choose the Name for Your Beauty Supply Store. The first step to starting your own beauty supply store is to choose your business' name. This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable.

  6. Beauty Supply Store Business Plan Sample

    Executive Summary There is plenty of room for everyone in the beauty world, moreover in the beauty supply business. The beauty industry breaks through generational barriers because everyone, young and old want to look and feel good. The market itself is huge, almost infinite.

  7. How to Start a Beauty Supply Store

    Share From makeup and skincare products to perfume and essential oils, beauty supply stores offer a variety of goods aimed at lovers of quality cosmetics. — Getty Images/Tempura New shipping and manufacturing methods make beauty supply businesses more accessible than ever for prospective small business owners.

  8. Beauty Supply Store: get a solid business plan (example)

    July 14, 2023 Starting a cosmetics store is a great idea as it provides a valuable service to customers and can be a profitable venture due to the high demand for beauty products. Additionally, it is relatively easy to set up and manage, making it an attractive business opportunity. However, prior to that, you must have a business plan.

  9. Beauty Supply Store Business Plan Template

    Written by Dave Lavinsky Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their beauty supply stores. On this page, we will first give you some background information with regards to the importance of business planning.

  10. How to write the business plan for a beauty supply store

    To draw up a roadmap Writing a business plan is an important step in setting up or running any kind of beauty supply business. It forces entrepreneurs to think ahead and set objectives for the next 3 to 5 years, which is invaluable both for startups and existing businesses.

  11. Beauty Supply Store Business Plan [Sample Template]

    1. Industry Overview Beauty supply stores sell a wide range of beauty products, from makeup to sun care. Skin care, cosmetics and hair care products are the most retailed products in this industry.

  12. Beauty Supply Store Financial Model: A Step-by-Step Guide

    The Beauty Supply Store financial model template assumes the business launch month to be in January. However, you may choose to launch your business at any time of the year based on your preference and financial goals. Tip: Keep in mind that launching your business during peak seasons can increase your customer base and revenue.

  13. Beauty Supply Store Business Plan

    This beauty supply store business plan sample is focused on the growing ecommerce sector in Las Vegas, Nevada. We hope this sample provides you with a brief foundation for starting your own beauty supply company. ... The primary sales strategy of the company will be the dropshipping model. This is an emerging supply chain strategy given that it ...

  14. 9 Steps to Craft a Winning Beauty Supply Store Business Plan

    In conclusion, writing a business plan for a beauty supply store requires careful analysis of the market, target customers, competitors, and financial aspects of the venture. By following the nine steps outlined in this checklist, aspiring beauty supply store owners can create a solid plan that increases their chances of success in the industry.

  15. Beauty Supply Store Business Plan Financial Model

    Our Beauty Supply Store revenue model provides financial projections, market analysis, and industry trends for entrepreneurs looking to start or expand their beauty supply business. The business plan includes break-even analysis, gross margin, return on investment, and inventory management.

  16. Beauty Supply Retail Store Business Plan Info

    Beauty Supply Store Business Plan | Beauty Supply Store Budget Template | Beauty Supply Store Pro Forma | Beauty Supply Store Financial Model. 2 reviews. $129.00. BUY NOW. MAC & PC Compatible, Unlocked, NO VBA Macro. All In One - Pitch Deck, Dashboard and Guide. Immediate download after the payment. Based on 2 reviews.

  17. Download Beauty Supply Store Business Plan

    A complete Business Plan of more than 40 pages . This " Beauty Supply Store Business Plan " model, comprising more than 40 pages, was developed with the supervision of banking advisors, accountants and a professional in the sector.. It covers the essential elements for an effective presentation of your project. You can easily personalize this template to make it unique to your business.

  18. Business plan for a concept store by Elizaveta Selezneva

    Parisian beauty salon, which is now located all around the world. Medium-high for a beauty salon service. Hair cut - 50 euro Hair dress - 30 euro Colorizing - 80 euro Manicure - 40 euro Pedicure ...

  19. Serviced offices and coworking spaces #businessclub at the Moscow City

    The City of Capitals Tower combines offices and a shopping gallery with 3 floors. On the territory of the business centre, there are many shops, cafes, beauty salons, fitness club, banks, notary, post office, medical clinics, underground parking for 2213 cars. The Tower is connected to the Afimall City shopping centre.

  20. CubicFun 3D Puzzle for Adults Kids Moscow Cityline Architecture Model

    Creating CubicFun detailed 3D Moscow Russia model kits to discover the great world architecture. How a wonderful finger trip! 'Moscow Cityline' has collected Saint Basil's Cathedral, Christ the Saviour Cathedral, Kremlin, and Ivan the Great Bell Tower. Then you can display CuibicFun as a real view.

  21. Furniture in Moscow

    This edition was dedicated to the first founder of the company, Louis William Gabus. The watch design, based on the 1917 model, was developed by the Russian designer, Felix Bakusov. This watch is conceived to symbolise the history of the W. Gabus watchmaking business and to link its origins with the new