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Developing a Great Construction Business Strategy + Strategic Plan Template

Business Strategy

If you’re an entrepreneur looking to start a construction business, you’ll need to develop an excellent construction business strategy. A well-crafted construction business strategy will help you identify and capitalize on opportunities in the industry and set realistic goals and objectives for your new business. 

This article will discuss why you need a good construction business strategy, how to develop a construction business strategy, and provide a construction business strategic plan template.

Why You Need a Good Construction Business Strategy

The construction industry is highly competitive, and construction businesses that don’t have a well-defined strategy are at a disadvantage. A good construction business strategy will help you:

  • Understand the construction industry landscape
  • Identify opportunities for growth
  • Set realistic goals and objectives
  • Develop a plan for marketing and sales
  • Secure funding from investors

How to Develop a Great Construction Business Strategy

There are a few key steps you’ll need to take when developing your construction business strategy.

Create a Mission Statement

The first step is to create a mission statement. Your mission statement should briefly describe what your construction business does, who it serves, and what sets it apart from the competition.

For example, here’s a potential mission statement for a construction business:

“XYZ Construction is a leading provider of construction services in the XYZ region. We serve commercial and residential clients, and our team is dedicated to providing the highest quality of workmanship possible.”

Conduct a SWOT Analysis

Once you’ve crafted your mission statement, you’ll need to conduct a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This analysis will help you identify your construction business’s key strengths and weaknesses, as well as any opportunities or threats in the marketplace.

Some questions you may want to consider during your SWOT analysis include:

  • What are our construction company’s core strengths?
  • What do we do better than our competitors?
  • What are our construction company’s weaknesses?
  • Are there any areas where we can improve?
  • What opportunities exist in the construction industry landscape?
  • What trends are happening in the construction industry that we can capitalize on?
  • Are there any threats to our construction business that we need to be aware of?

Develop Your Goals and Objectives

After you’ve conducted your SWOT analysis, you’ll need to develop goals and objectives for your construction business. Your goals should be specific, measurable, achievable, relevant, and time-bound. In other words, they should describe what you want to achieve and when you want to achieve it.

Some examples of goals for a construction business include:

  • Increase revenue by 10% in the first year of operation
  • Acquire 50 new clients in the first year of operation
  • Expand into new markets within the first five years of operation

Your objectives should support your goals and help you achieve them. They should be specific, measurable, achievable, relevant, and time-bound like your goals.

Some examples of objectives for a construction business include:

  • Develop a marketing plan to acquire 50 new clients in the first year of operation
  • Research construction trends in new markets and develop a plan to expand into those markets within the first five years of operation
  • Implement cost-saving measures to increase revenue by 10% in the first year of operation

Create a Marketing Plan

Once you’ve developed your construction business goals and objectives, you’ll need to create a marketing plan. Your marketing plan should include strategies for promoting your construction business and acquiring new clients.

Some marketing ideas for a construction business include:

  • Creating a website and blog
  • Developing an SEO strategy
  • Creating social media profiles
  • Creating marketing collateral (e.g., brochures, flyers, etc.)
  • Advertising in construction trade publications
  • Sponsoring construction industry events

Develop a Sales Plan

In addition to your marketing plan, you’ll also need to develop a sales plan. Your sales plan should include strategies for selling your construction services and closing new deals.

  • Some sales ideas for a construction business include:
  • Creating a process for qualifying leads
  • Developing scripts for sales calls
  • Training employees on the sales process
  • Creating a system for tracking sales progress
  • Setting sales targets and incentives

Create A Financial Plan

Last but not least, you’ll need to create a financial plan. Your financial plan should include your construction business’s operating budget and strategies for funding your construction projects.

Some financial planning tips for a construction business include:

  • Creating a construction project budget
  • Developing a system for tracking construction costs
  • Identifying sources of construction funding
  • Securing construction loans
  • Negotiating payment terms with clients
  • Managing construction project cash flow

Develop an Implementation Plan

After you’ve developed your construction business strategy, you’ll need to create an implementation plan. This plan will outline the steps you need to take to put your construction business strategy into action.

Some things to consider when creating an implementation plan for a construction business include:

  • Assigning roles and responsibilities 
  • Setting timelines 
  • Establishing milestones
  • Creating a system for tracking progress
  • Allocating resources

Evaluation and Adjustment

Once you’ve implemented your construction business strategy, you’ll need to evaluate its performance and make adjustments as necessary. This evaluation should be ongoing to ensure that your construction business strategy remains relevant and effective. Some things to consider when evaluating and adjusting your construction business strategy include:

  • Reviewing financial performance
  • Conducting customer surveys
  • Analyzing website traffic
  • Studying construction industry trends

Construction Business Strategic Plan Template

Now that you know how to develop a construction business strategy, you can use our strategic plan template. This template will help you organize your thoughts and create a roadmap for your construction business.

Business Strategic Plan Template

Mission Statement:

What is the purpose of your construction business? What do you hope to achieve?

Vision Statement:

What does your construction business look like in the future? What are your long-term goals?

SWOT Analysis:

Weaknesses:

Opportunities:

Goals and Objectives:

What are your construction business goals? What are your objectives? How will you achieve them?

Marketing Plan:

How will you promote your construction business and acquire new clients?

Sales Plan:

How will you sell your construction services and close new deals?

Financial Plan:

What is your construction business’s budget? How will you fund your construction projects?

Implementation Plan:

How will you implement your construction business strategy? Who is responsible for each task? When will each task be completed?

Evaluation and Adjustment Plan:

How will you evaluate the results of your construction business strategy? What adjustments will you make if necessary?

Now that you have a construction business strategy template, you’re ready to start developing your construction business strategy. Use the template as a guide, but don’t be afraid to get creative and think outside the box. 

The most important thing is that your construction business strategy is tailored to your specific construction business and its unique needs.

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Revealed: The importance of strategic planning in construction companies and projects

Written by LetsBuild

strategic plan for a construction company pdf

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Strategic planning is a crucial aspect of higher management in any company across all industries. Strategic planning includes designing a company’s response and behavior in a competitive market, creating a market strategy, and adapting company resources to support the strategy.

The continuous process of strategic planning defines a company’s future . A strategic plan is developed to record the company goals and outline the steps needed to take and the milestones needed to achieve to reach those goals. In this article, we hope to impart great appreciation in having a strategic plan to keep your company right on track with all the needed tasks and activities, identify areas for improvement, make course corrections, avoid execution pitfalls, and lead all activities to get you in the right direction. Allow us to contribute our knowledge and help you develop your own strategic plan for your construction company.

Table of Contents

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What should be the goals of a construction company.

Most often than not, great strategic planning starts by defining a company’s mission statement. A great mission statement is one that is imbibed as a living asset by the company and its members. As you define your company statement, you will start to have an idea about your company goals and ambitions. As you start drafting and outlining your strategic plan, some adjustments will have to be made with your mission statement. However, you have to make sure that your strategic plan does not stray from your company goals.

Your company goals are usually the fuel to your strategic plan . There are many different types of goals to set: they can be (1) organisational, (2) financial, (3) human resource, (4) leadership, (5) marketing, and (6) sales. For a construction company, here are the few competitive goals:

  • Deliver high-quality projects
  • Keep construction projects on time and within the budget
  • Be data-driven
  • Connect the worksite to the office in an effective manner
  • Standardise construction systems and processes
  • Invest in staff and team training
  • Customer satisfaction

Your goals define your strategic plan, your mission statement and everything else you do within your project. The more specific you are with your goals, the better. Don’t stop with “we will improve productivity”. Be more exact. “We will improve worksite productivity by 50% by improving communication through the implementation of construction collaboration software.”

What is strategic planning in construction?

Strategic planning in construction usually involves a six-step framework. This is not a one-size-fits-all model but a recommended process that has reaped equal benefits for a lot of construction companies.

1. Studying the company mission:  The company mission expresses the project owner’s perspective when it comes to the scope of company activities and goals. By defining your company mission, you establish an internal baseline. Maybe start asking yourself these questions:

  • What are your company and project objectives?
  • What is your company good at? List all your core competencies.
  • What is your commercial objective?

2. Examining the business environment of the company: Economic factors that affect the business activities and related factors particular to the construction industry. The business environment survey reveals specific project opportunities and calls attention to risks and possible threats to a company’s activities. By studying the business or market environment and trend, you establish a healthy external baseline.

  • What are the external factors that impact your construction business?
  • What are the identifiable market dynamics?
  • What are your customer demographics, behaviours, needs, etc. that could help you with your decision making?
  • What competitive variables can you analyse?

3. Analysing company resources : The main resources in construction include the construction capacity, the procurement system, the marketing system, the organisation, personnel, finances and knowledge. Following the identification of these main resources, their strengths and weaknesses are also defined.

  • What makes you better than the competition in terms of your resources?
  • How can you innovate?

Read more: What is lean construction?

4. Developing strategies : By mapping the variegated possible activity areas, a strategy is developed and may follow one out of several general strategy types that must be adjusted accordingly to particular market and company conditions, and company resources. In choosing the most optimal strategy, the careful analysis of costs and benefits must be mainly considered in the strategy implementation.

  • What market and company conditions should be considered?
  • In what logical order should activities be done?
  • Who is going to do what?

Find also: How to ensure that your 3-6 week planning will be delivered on time

5. Aligning and executing strategies:  Your strategic plan will balance all your company’s short and long-term operations and goals to meet your overarching mission. The key is to communicate your strategic plans internally at every level and every possible opportunity. External communication with subcontractors must be aligned as well. Your stakeholders and teams should understand the roles they have to play and the decisions they have to make in executing the plan.

  • What steps are needed to take to support further actions?
  • Do you have the correct staff to support the actions needed to accomplish a milestone?
  • What are the activities needed to accomplish before reaching a goal?

6. Review, measure, modify:  Your strategic plan will result in strategic processes and systems that will need to be evaluated and measured. Those that work must be learned from and standardised, while those that don’t must be adjusted.

The importance of strategic planning in construction

Strategic planning is essential to determine the direction for your construction company. Having a well thought out strategic plan focuses your efforts and ensures that all your stakeholders and project team members are working towards a common goal.

  • Strategic planning assures that all your actions are logical and planned to contribute to the efficient delivery of the project and your overall standard construction process.
  • Strategic planning aligns all resources for optimal results.
  • Strategic planning prioritised financial needs.
  • Strategic planning builds your construction firm a competitive advantage.
  • Strategic planning engages with your stakeholders and project teams and communicates effectively what needs to be done.

Another significant aspect of strategic planning is to help you manage and reduce risks. Construction strategic planning helps you:

  • Analyse potential construction and business risks.
  • Implement risk control measures on a business level and in the worksite.
  • Eliminate uncertainties.
  • Consider how to mitigate the impact of risks, if ever they should occur.

What are the objectives of construction planning?

The objectives of construction planning revolve around the basic management and balancing of three aspects: scope, time and cost. Construction planning, ideally, is a continuous process, which should be revised and modified as the execution of a construction project progresses in real time. Good construction planning should be within the boundaries of the defined scope, cost and schedule without compromising the quality of your construction project.

strategic plan for a construction company pdf

Following the representation of the Project Management Triangle, the peripheral objectives contributing to the balance of these three aspects include these typical project planning objectives:

  • Your construction plan should involve the planning of each activity in the entire construction project process.
  • Your construction plan should define and detail all construction methods involved.
  • Your construction plan should have an outline of all construction machinery and equipment needed to execute the project.
  • Your construction plan should include your procurement details of all the needed materials.
  • Your construction plan should also detail human resources and employee skills.
  • Your construction plan should also include all required documentation and drawings.
  • Your construction plan should also have financial planning integrated alongside all construction activities.

Now that you have a clear idea of what strategic planning is and why it is important in improving your construction outcomes and growing your construction business, it is time to sit down and start writing your own. It is not an easy task but it is going to be a roadmap towards huge success. If you found this article informative, you will enjoy learning how we can help you be more efficient and effective in project execution , which will ultimately bring you more projects in your portfolio.

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Construction Companies Strategic Plan Template

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In the fast-paced and ever-evolving construction industry, having a solid strategic plan is crucial for success. That's where ClickUp's Construction Companies Strategic Plan Template comes in handy.

With this template, construction companies can:

  • Define long-term goals and objectives to drive growth and success
  • Identify and prioritize growth opportunities within the industry
  • Allocate resources efficiently to maximize productivity and profitability
  • Create a clear roadmap for the future, ensuring that every step is in line with the overall vision

Whether you're a small construction firm or a large company, ClickUp's Strategic Plan Template is designed to help you chart a course for success and overcome challenges along the way. Start planning your construction empire today!

Benefits of Construction Companies Strategic Plan Template

Construction companies rely on the Construction Companies Strategic Plan Template to:

  • Define clear goals and objectives for the organization, providing a clear direction for growth and success
  • Identify and prioritize growth opportunities, enabling the company to focus on areas with the highest potential for success
  • Allocate resources effectively, ensuring that the right people, materials, and equipment are available when needed
  • Create a roadmap for success, outlining the steps and milestones necessary to achieve long-term objectives
  • Make informed decisions based on data and analysis, minimizing risks and maximizing opportunities

Main Elements of Construction Companies Strategic Plan Template

ClickUp's Construction Companies Strategic Plan template provides all the tools you need to successfully plan and execute your construction projects.

  • Custom Statuses: Easily track the progress of each task with 5 different statuses - Cancelled, Complete, In Progress, On Hold, and To Do.
  • Custom Fields: Utilize 8 custom fields to capture important information such as Duration Days, Impact, Progress, Ease of Implementation, and more, to ensure efficient project management.
  • Custom Views: Access 6 different views including Progress, Gantt, Workload, Timeline, Initiatives, and Getting Started Guide, to visualize your projects from different angles and gain valuable insights.
  • Gantt Chart: Use the Gantt view to create and manage project timelines, set dependencies, and allocate resources effectively.
  • Workload View: Monitor your team's workload, identify bottlenecks, and ensure a balanced distribution of tasks.
  • Collaborative Features: Leverage ClickUp's collaborative features such as task assignments, comments, and notifications to keep your team aligned and ensure smooth project execution.

How to Use Strategic Plan for Construction Companies

If you're ready to create a strategic plan for your construction company, follow these six steps using the Construction Companies Strategic Plan Template in ClickUp:

1. Define your mission and vision

Start by clearly defining the mission and vision of your construction company. Your mission statement should describe your company's purpose and what sets it apart from competitors. Your vision statement should outline the long-term goals and aspirations you have for your company.

Use the Docs feature in ClickUp to draft and refine your mission and vision statements.

2. Identify your objectives and goals

Next, identify the specific objectives and goals you want to achieve with your strategic plan. These could include expanding into new markets, increasing profitability, improving project management processes, or enhancing customer satisfaction.

Create tasks in ClickUp to outline each objective and set clear, measurable goals for each one.

3. Conduct a SWOT analysis

Perform a SWOT analysis to assess your construction company's strengths, weaknesses, opportunities, and threats. This analysis will help you understand your internal capabilities and external factors that may impact your strategic plan.

Use the Table view in ClickUp to create a SWOT analysis and analyze each aspect in detail.

4. Develop strategic initiatives

Based on your objectives and SWOT analysis, develop strategic initiatives that will help you achieve your goals. These initiatives should be specific actions or projects that align with your overall strategic plan.

Create tasks in ClickUp to outline each strategic initiative, assign responsibilities, and set deadlines.

5. Allocate resources

Determine the resources, such as budget, personnel, and equipment, that will be needed to implement your strategic initiatives. Make sure to allocate resources effectively to ensure the successful execution of your plan.

Use the Workload view in ClickUp to visualize resource allocation and ensure that you have the necessary capacity to complete your strategic initiatives.

6. Monitor progress and adjust

Regularly monitor the progress of your strategic plan and make adjustments as needed. Track key performance indicators (KPIs) to measure the success of your initiatives and identify areas where improvements can be made.

Create Dashboards in ClickUp to track and visualize your KPIs, enabling you to easily monitor progress and make data-driven decisions.

By following these six steps and utilizing the Construction Companies Strategic Plan Template in ClickUp, you'll be well on your way to developing a comprehensive and actionable strategic plan for your construction company.

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Get Started with ClickUp’s Construction Companies Strategic Plan Template

Construction companies can use this Strategic Plan Template to streamline their planning process and ensure alignment with their long-term goals.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a comprehensive strategic plan:

  • Use the Progress View to track the completion status of each strategic initiative
  • The Gantt View will help you visualize the timeline and dependencies of your projects
  • Utilize the Workload View to allocate resources effectively and manage team capacity
  • The Timeline View provides a bird's-eye view of project milestones and deadlines
  • Refer to the Initiatives View to gain insights into the specific goals and objectives of each initiative
  • Dive into the Getting Started Guide View to access helpful tips and instructions on how to make the most of this template
  • Organize tasks into five different statuses: Cancelled, Complete, In Progress, On Hold, To Do, to keep track of progress
  • Update statuses as you make progress on each task to keep stakeholders informed
  • Monitor and analyze tasks to ensure successful execution of your strategic plan.

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How to Write a Year Work Goal

What are the key purposes for objectives & key elements, preparing a three-year business plan.

  • How to Write Sales Goals & Objectives for a New Year
  • Importance of Goals in Negotiation

A strategic plan is a business plan with a specific goal. It documents a vision for what you want your company to achieve and provides a road map for how to get there. The goals can be organizational, such as developing better customer service than your competition; transitioning to a new construction specialty; or improving the quality of your work output. They can be marketing-oriented to attract new customers or they can be finance-oriented to improve profitability or get payroll financing at the bank.

Mission Statement

Your mission statement is the heart of your business brand, and the brand is what your company looks like to potential customers. Write your mission statement to express, in one or two sentences, what your company does, for whom, where, when, why and how. For example: "Joe's Cabinets designs and builds exotic wood custom cabinets for discriminating interior decorators and individual homeowners. We specialize in on-site design consultation and quick turnaround to meet the highest standards of our customers, and use only the finest woods and artisan craftsmanship."

Identify a Goal

If you need more business, your goal is marketing. If you take an objective look at your company and don't see your mission statement, then you goal is operational. If you are having trouble with consistent profitability, your goal might be to improve your pricing, work contract, collection procedures or bank financing. The best way to identify a goal is to make a list of problems in your business and prioritize them. Do not turn all your problems into goals. Take only one or two at a time or you will be overwhelmed by your strategic plan.

Perform SWOT Analysis

SWOT analysis is a method for examining a specific topic or goal. Look at your goal in terms of the Strengths, Weaknesses, Opportunities and Threats associated with that goal and your current business situation. SWOT analysis is often more productive if done in a group, so consider inviting your key employees, suppliers or best customers to participate. Take each quality separately and list the comments. You might discover that one of your weaknesses is not having someone to answer the phone while you are out in the field. Or maybe you have missed an opportunity to market to local architects. If your SWOT analysis turns up too many goals, take each one and apply SWOT analysis again to arrive at your top-priority goals.

Write Your Strategic Plan

Writing out a strategic plan might be the hardest part of the process. However, a written strategic plan is a great road map to review to make sure you are putting all your good ideas into action. Start with your mission statement, then provide a detailed description of your goal. List the results of your SWOT analysis for that goal and your plans to optimize the positives and reduce or control the negatives. Include an action plan, which is a schedule of activities that will lead to your goal, with dates and benchmarks. A benchmark is a sub-goal, such as compiling a list of 25 architects to contact. When you have that list finished, you have reached a benchmark. All your benchmarks should lead to the satisfaction of your goal. Next, estimate the costs and benefits of your plan. If your goal was to create more business and, after you completed your project, your business didn't improve, go back over the plan to discover where you might have made a false assumption, such as contacting only out-of-work architects. Make the necessary adjustments to your strategy and begin your action plan again. Keeping your written strategic plans for future reference is a great way to have a library of ideas to consult when business gets either too slow or so busy you need to expand.

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Victoria Duff specializes in entrepreneurial subjects, drawing on her experience as an acclaimed start-up facilitator, venture catalyst and investor relations manager. Since 1995 she has written many articles for e-zines and was a regular columnist for "Digital Coast Reporter" and "Developments Magazine." She holds a Bachelor of Arts in public administration from the University of California at Berkeley.

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Construction Strategy Template

Construction Strategy Template

What is a Construction Strategy?

A Construction Strategy is predominantly concerned with all aspects of the design that affect the buildability or logistics of constructing a project.  

What's included in this Construction Strategy template?

  • Construction Strategy statement
  • 4x Construction Strategy Values
  • 4x Construction Strategy Focus Areas
  • 13x Construction Strategy Objectives
  • 21x Construction Strategy Projects
  • 33x Construction Strategy KPIs

#1 Strategy Execution Platform Learn how to get more value out of your free template! Book a demo

Who is this Construction Strategy template for?

This construction template can be used by all individuals in the construction industry from project managers down to builders. 

How is this Construction Strategy template relevant to your organization?

The Construction Strategy template will help your team and you consider the project's scope. This strategic plan engages stakeholders and ensures all your resources are optimally aligned to deliver a competitive advantage. 

1. Define clear examples of your focus areas

Focus areas are the building blocks of your strategy. They expand your vision statement and provide your team and you with some structure around achieving your goals. 

Examples of focus areas for your construction strategy could be Supply Chain, Resources, Team Management, and Technological areas.

2. Think about the objectives that could fall under that focus area

Objectives are the milestones that guide your business to achieve strategic success. You can use this strategy template to set out clear objectives and allocate them to your employees to let them know what they are expected to achieve and by when. 

Possible objectives for the Supply Chain focus area could be to Develop forecast accuracy in supply chains, improve the efficiency of shipping and freighting functions, Maintain optimal inventory, Include sustainability as a facet in supply chain operations. 

3. Set yourself measurable targets (KPIs) to tackle the objective

KPIs are important because they break down the larger objectives into smaller, more measurable, and trackable targets. Likewise, they also convert visions into quantifiable, clear, and coherent metrics. 

KPIs for this automotive strategy could be Reduce mean absolute percent error in Q1, Decrease average supplier defect rate, Decrease late delivery rate, and Increase NPS score for the training events (just to name a few). 

4. Implement related projects to achieve the KPIs

Projects are the driving actions that facilitate the accomplishment of a goal or objective. As your team and you create this construction strategy template and add projects, it's important to realize that not all projects succeed. However, implementing projects and learning from those that failed adds value to your goals. 

Examples of a project for the objective Maintain optimal inventory could be Utilize barcode systems and RFID devices for inventory management.

5. Utilize Cascade tools to track and visualize performance

Using Cascade's tools helps you view your quantifiable goals more visually. You can create graphs and charts to track and monitor your team and your process. The biggest benefit of displaying measurable metrics visually is that it prevents miscommunication and helps you easily understand the displayed information. 

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BUSINESS PLAN FOR THE SMALL CONSTRUCTION FIRM Management and Planning Series TABLE OF CONTENTS INTRODUCTION A Note on Using This Publication 1 What's in This for You? 1 Why Are You in Business? 1 What Business Are You In? 1

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Whether you are just thinking about starting your own firm or have already started it, the business plan can be a great benefit. As your management skills increase so will the number of jobs you can effectively control. The careful completion of this plan may point out problems and limitations of your operation. This is important. To be a successful contractor you must not only know your business thoroughly, but also know your limits and seek professional advice in these areas.

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Construction Company Business Plan

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Growing a construction company is much more difficult and taxing than completing projects. 

From acquiring a new project to meeting deadlines, managing the budget, and many more things in between- you will find yourself drowning in responsibilities when you start a construction company.

A construction business plan can come to your rescue in such burdensome situations. If prepared well, it can become a reference point for your company as it continues to grow.

Confused about how to write a business plan?

Well, this article will serve you perfectly. It will help you understand the contents of the business plan and offer a sample template for your construction company.

So let’s build a solid construction company business plan with this detailed guide.

Let’s dive right in.

Key Takeaways

  • Venture into the market by conducting thorough industry and market analysis.
  • Widen the scope of your service offerings to cater varying needs of your target audience.
  • Create a detailed operations plan to get thorough guidance in your business operations.
  • Conduct a SWOT analysis to identify your competitive edge over the competitors.
  • Determine your marketing strategies to launch your business and get it popular amongst your target market.
  • Define your business objectives, goals, and mission values to create a foundation for essential business policies.
  • Account for various project costs, operating costs, and office expenses to form realistic cash-flow projections.

Why do you need a construction company business plan?

Apart from the fact that investors and banks would ask for a business plan when you seek funding, here are a few more reasons you need a business plan.

  • A business plan offers a roadmap to your business. It acts as a guiding block that has answers to all your how, when, where, and what.
  • It helps in determining the exact target market for your business and formulating strategies to cater accordingly.
  • There are millions of construction companies competing in the industry. You can identify your strengths through a business plan and design a competitive edge to stand apart.
  • A well-rounded plan prepares you for emergencies that may arise in your business by making a plan for every situation.
  • A whole lot of business processes repeat every day. A business plan helps bring consistency by establishing SOPs for various business activities.

And of course, you get your desired funding with a solid business plan that vouches for the potential of your construction company.

Key components of a construction business plan

Writing a business plan gets much easier with a structurally defined flow. Well, let’s have a look at key components that a construction company business plan must have.

Executive Summary

A brief summary of an entire business plan that will encourage the readers to read further.

Company Overview

A brief company description including every detail from company structure to its mission statement and future goals.

Market Analysis

A thorough analysis of the construction industry and your target market. It also includes sections for competitor analysis, future market trends, and scope of growth.

Construction Services

Outline the construction services that your company will offer. Highlight any additional services that will make you a distinct player.

Marketing and Sales Strategy

It includes a strategic plan to achieve success through marketing and sales. Determine the best course of action for your business.

Management Team

Introduce key personnel in managerial and leadership roles. Discuss their roles, qualifications, experience, and expertise.

Operations Plan

A detailed plan that streamlines the everyday operations right from construction methods to hiring employees.

Financial Plan

A financial plan highlights the prominent figures and key reports of your construction company by making necessary financial projections.

Let’s dive further into these topics and get a detailed understanding of writing your business plan.

Related Construction Company Resources

  • Construction Company Marketing Plan
  • Key Stats for the Construction Sector
  • Start-up Cost For Construction Company
  • How to Start a Construction Business

A step-by-step guide to creating a construction company business plan

A poorly written plan serves no purpose. However, with this step-by-step guide, you will uncover every detail that goes into making a fantastic and purpose-serving business plan.

1. Get a business plan template

Writing a comprehensive business plan is taxing and time-consuming. But if you do it well, you will have a guidebook for running your construction company.

Now, there is a lot that needs to be considered, planned, and accounted for as you start writing the plan. Even if you closely follow a construction business plan outline, there are higher chances of you losing track or getting stuck at certain sections.

This is why you need a business plan template to give a solid structure to your business idea. With industry-relevant examples and a guide, the Upmetrics business plan template is easy to edit and customize.

Whether you own a general contracting firm or specialize in residential construction or specialty trades- we have plenty of construction-related templates for you to choose from.

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strategic plan for a construction company pdf

2. Write an executive summary

The executive summary is a concise yet insightful description of your entire business plan.

This one-page document summarizes the most important questions that a reader might have and offers a peek into what they are about to uncover. Investors take a brief glance at your executive summary before deciding whether to proceed further or not.

An executive summary must outline the following details of your construction business in persuasive consecutive paragraphs.

  • The exact business opportunity
  • The target market
  • The problem and the solution to it
  • Products and services offered by you
  • Market size and growth potential
  • Financial highlights
  • Management team

Maintain a personal storytelling tone while writing this section and encapsulate every minute detail that can make a difference.

But wait, don’t start writing yet. Write your executive summary only after you are done writing an entire plan. This will help you summarize effectively.

3. Prepare a company overview section

This section of a business plan will focus entirely on the details of your construction company.

From the type of construction company to the construction company’s goals- everything in this section is about your company description.

To begin with, highlight the type of construction business you will start. For instance, a residential construction company, general contracting company, industrial construction company, or specialty trade construction.

Clarify, if this will be a new business or an extension of existing business. If the business is already operating, offer a brief description of the business history.

After that, highlight the business structure of your construction company. Are you going to be a sole trader or start a limited liability company (LLC) or a limited partnership firm? The business structure you choose will decide how the finances and taxes will work in your business.

Now, this section is your chance to weave magical stories around your construction company. Present the mission statement, company’s objectives, and future goals over here.

For instance,

Mission statement : Syncore aims to become a trusted name for sustainable residential construction projects in Arizona by 2028. With our commitment to the highest quality standards, we will penetrate the market with our premium budgeted solutions.

Business goals :

  • Onboarding and signing 15 construction projects in a span of 6 months.
  • Generating revenue of $2 million by 2025.

Like this, you will write this entire section in parts by offering a brief overview of your construction business.

4. Conduct a competitive and market analysis

In this section of a business plan, you begin with industry analysis and then narrow it down to your particular market segment. This is important to show your potential investors that there are promising opportunities in this market.

Using market research practices determine the target market for your construction business. Create a buyer persona to identify what your ideal customer will look like.

Further, highlight your competitors in this competitive construction industry. Using SWOT analysis and PESTEL, determine the strengths and weaknesses of competing construction companies. In this section, you will also highlight your strengths to gain a competitive edge over existing players.

Don’t limit your market study to merely understanding the current scenarios. Extend the research and identify future trends and growth possibilities in your targeted market.

If you are a residential construction company focused on sustainable building practices, you must include the following details in your market analysis section.

  • How large is the construction industry?
  • What segment of the construction market will you capture?
  • Who will avail of the construction services?
  • What is the spending capacity of your target customers?
  • Who are the top competing construction companies?
  • What are the emerging trends in the industry and how will you leverage those?
  • What is the growth potential of your target market?

Focus on quality market research as this will form the base of your further projections and strategies.

industry analysis construction company business plan

This screenshot of the construction business plan example highlights only the market size for HDFL construction. You can also include details like competitors analysis, growth potential, and market trends here.

5. Describe your construction service offerings

What construction services will you offer your potential clients?

Offer a detailed answer to this question, as you write a business plan section for service offerings.

Overall, this section should highlight every service offering that will bring you money. This could include services like,

  • General contracting services
  • Design and Engineering
  • Construction
  • Renovation and remodeling
  • Project management
  • Specialty services i.e. concrete work, HVAC installation, Roofing services
  • Maintenance and repairs

Offer a brief understanding of these service offerings and highlight construction jobs you will specialize in. For instance, remodeling of kitchen and bathroom.

Now, will your construction company sell any construction materials for profit? If so, include details for that as well.

It’s important to consider the breadth of your service offerings to keep the customers coming back.

Overall, this section is your chance to prove to potential investors that your services can stand solid in the competitive construction industry.

6. Propose marketing and sales strategies

According to the IBIS world report , there are more than 3,787,470 construction businesses in the USA. Starting a construction company will add one more to this list, but hey- How do you wish to make a brand that your target audience can recall easily?

All the market assessment and understanding of your potential clients will come in handy at this stage as you make your marketing plan and sales strategies.

Take an opportunity to lay out your sales plan in this section. If you have existing customers, explain how you plan to retain them.

After you are done making your sales strategies, touch the marketing aspect.

Firstly, identify the way you want your brand to be recognized- as an ordinary construction firm, a luxury construction company, a sustainable solutions firm, or an affordable construction company. This will help you make a marketing plan.

Your marketing strategy should answer the following questions:

  • Which marketing channels will you use-  Online, offline, or a mix of both?
  • How will you generate more leads?
  • Online marketing methods- search engines, social media, Email marketing, content marketing, etc.
  • If you are going to be utilizing social media platforms- which ones?
  • How much will you budget for paid ads?
  • Will you use billboards, pamphlets, and newspaper advertisements to market your business?

Keep in mind the marketing channels where you can find your potential customers. For instance, you are more likely to find conversions through Email campaigns than social media campaigns, if you are finding clients for commercial construction.

All in all, in this section you have to draw potential investors’ attention with your sales and marketing strategy.

7. Introduce your management team

Everyone is aware of the cutthroat competition in the construction industry. Knowing that you need an able team to transform your business plan into a successful venture.

After laying out your marketing strategy, it’s time to introduce the key management and leadership team to your business plan.

It’s okay to brag about the talented individuals you have in your company. From construction heads to project managers, highlight the achievements, experience, and expertise of these people and prove their asset-worthiness for your company.

Also, draw the hierarchical map to give potential investors an idea of your organizational structure.

This is your time to prove that you have both the means and manpower to run a successful company.

8. Outline your operational plan

You may know construction, but do you know how to run a construction business?

As someone said, “ Seamless operations are the silent engine of extraordinary business achievements”

Before even taking the first project, it’s important to define operations and SOPs for different business activities. Make it so thorough that it can act as a guidebook whenever a problem arises in your construction company.

As you write a business plan for this section, focus on answering the following questions:

  • What construction materials will you use?
  • What will be the supply chain process in your construction company?
  • Who will oversee the project management on site?
  • What will be the timeline for completing projects?
  • What will be health and safety protocols for construction workers?
  • What will be the process of construction work?
  • How will the communication flow within an organization?
  • What technologies and equipment will you use?
  • How will you ensure quality work?
  • How will you hire employees?
  • What accounting software will you use?

This is just a general gist of questions that can help you prepare this section. Consider it as a living document that will undergo various changes as the business commences and grows.

A thorough operations plan will lay a clear groundwork for running a company. Moreover, it will instill investors’ faith in your ability to run a construction company.

9. Create a financial plan

Writing a sound financial plan is a challenge but nothing that your determined mind can’t handle.

Whether you plan to raise funds or get bank loans, you need a sound financial plan. Investors will analyze this section and only if they find your business financially viable, will they invest.

In this section, you will make financial projections and estimates for your construction company. This includes forecasting sales, estimating startup costs , projecting overhead costs, and making a pricing plan.

Using the startup costs projection, determine how much funding is essential to start your own construction company.

Also, prepare different reports like income statements, cash flow statements, balance sheets, and break-even analyses using the projections made earlier.

To make a financial plan more relevant, consider various progressive and aggressive situations.

Lastly, prepare graphs, charts, and diagrams to make this section visually appealing and easy to grasp.

Now, stop. Don’t start writing a financial plan yet. You need a financial forecasting tool from Upmetrics to help you with projections and calculations of cash flow, sales, revenue, and everything else. Simply enter the data and it will make detailed and precise calculations for you.

Trust us, you don’t want to scratch your heads writing the entire plan from ground level.

And that’s it! With all this information you pretty much know everything that a construction business plan must have.

Construction Industry Highlights 2023

Now that you are almost set to open a construction company, here are a few industry statistics that might interest you.

  • Market size : The US construction market sector was valued at 1.8 trillion US dollars in 2022.
  • Growth of the virtual construction market : The global BIM market is 7.9 billion US dollars . North America is projected to be a market leader capturing 30% of this market.
  • Rise in prefabrication and modular construction : Healthcare facilities followed by hotels/motels and educational institutions are most likely to avail of modular construction facilities.
  • Major concerns : The leading concerns encircling the construction industry are inflation and supply chain disruptions faced by nearly 90% of constructors.
  • Sustainable and green building : There is a continuous increase in demand for sustainable and green building solutions. As for 2021, the green building market in the USA was reported to be approximately 83 billion dollars .
  • Growing investment in smart cities : According to IDC, the investment in smart cities is expected to grow to 203 billion dollars by 2024.

From sustainability to tech-centric processes, the construction industry is making huge shifts in trends. Both, small businesses and large have to evolve according to changing times to keep themselves relevant.

Download a sample construction business plan

Facing difficulty writing a business plan? Well, we have a perfect resource for you.

Download the Upmetrics sample business plan template. Our template offers step-by-step instructions and prompts to ease the entire plan writing process. It’s designed to meet modern market needs and is perfectly detailed with construction-relevant examples.

The Quickest Way to turn a Business Idea into a Business Plan

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Frequently asked questions, what kind of market research should i include in my construction business plan.

The market research for your construction business plan must include the following details:

  • The market size of your targeted market, i.e. commercial construction, residential construction, etc.
  • The target audience of your services and their buyers’ persona
  • Top competing firms and companies offering similar services
  • Emerging trends in your market
  • Growth potential for your firm

Is a SWOT analysis necessary for a construction company business plan?

Absolutely yes. There are more than a billion construction companies in the USA itself. Starting another business won’t guarantee success unless you have a business that can withstand the dynamic competitive environment. SWOT analysis will make you aware of the company’s strengths, weaknesses, and the opportunities it can avail

What are the initial startup costs for a construction company?

It is possible to start a construction company with as little as $10,000. However, if you plan to set up a mid-sized construction company, expect to spend anywhere around $50,000-$250,000 on getting a basic setup. This includes accounting for licenses, insurance, office setup, construction materials, and payroll for the initial months.

Can I get government grants for a construction business?

Yes, you can apply for government grants to start your construction business. Check the local, federal, and state regulations to see which grants are applicable to your business. Check the eligibility and apply accordingly.

How often should I update my construction business plan?

A business plan is a living document that can guide you toward success if mapped properly. Ideally, you should update your business plan every 4-6 months to make it relevant. Set aside time to do so as a renewed plan will offer deep and meaningful insight into your business goals.

About the Author

strategic plan for a construction company pdf

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Construction Business Plan Template

Construction marketing plan.

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a construction business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of construction business that you documented in your Company Analysis. Then, detail the specific services you will be offering.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu of services you offer and their prices.

Place : Place refers to the location of your construction business. Document your location and mention how the location will impact your success. For example, is your construction business located within a major city that’s growing rapidly?

Promotions : the final part of your construction business marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Social Media Marketing
  • Direct Mail
  • Advertising in local papers and magazines
  • Reaching out to local bloggers and websites
  • Local radio advertising
  • Banner ads at local venues

CONSTRUCTION BUSINESS PLAN OUTLINE

  • Construction Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Construction Business Plan Summary

Other Helpful Business Plan Articles & Templates

Use This Simple Business Plan Template

Global Economics Intelligence executive summary, January 2024

It’s a messy picture out there, with data pointing to an uncertain global economic outlook this year. There are plenty of positives, such as strong growth in services, GDP growth in several surveyed economies, and stability across multiple indicators, including unemployment. However, this is juxtaposed with a subdued manufacturing environment, a decline in global trade flows, renewed uncertainties about supply chains (especially concerns over shipping via both the Red Sea and the Panama Canal ), and lingering inflation.

The January 2024 World Economic Outlook Update from the International Monetary Fund (IMF) describes the global economy as “surprisingly resilient” in a modest upgrade to its October projections: growth is now projected at 3.1% in 2024 and 3.2% in 2025. The IMF attributes this to “resilience in the United States and several large emerging markets and developing economies, as well as fiscal support in China.” The IMF’s upbeat analysis describes the global economy as beginning its “final descent” toward a soft landing, with inflation steadily declining and growth holding up.

Meanwhile, although OECD composite leading indicators point toward a rebound across most developed and emerging economies (with China and the UK as the biggest “rebounders”), consumer confidence looks to be trending down across surveyed economies—although there has been no data since November’s OECD data indicated a decline in consumer confidence across most surveyed economies. That said, the US ended the year with upbeat consumer sentiment: the Conference Board’s Consumer Confidence Index rose in December to 110.7, reflecting more-positive ratings of current business conditions and job availability, and less-pessimistic views of personal income prospects.

Russia and China stand out with rebounding retail sales growth against a landscape in which retail sales remained relatively stable across most surveyed countries. China’s 2023 retail sales growth improved significantly to 7.2%, up from –0.2% in 2022. Sales of consumer goods expanded by 5.8% (0.5% in 2022), and food service sales saw a more notable increase of 20.4% in 2023 (–6.3% in 2022). In the US, retail and food service sales increased to $709.9 billion, a 0.6% rise from November’s $706.0 billion. Monetary tightening in Russia will cause household demand to cool, likely weighing on growth going forward.

Inflation’s downward trend has faltered in advanced economies (Exhibit 1). In the US, the Consumer Price Index (CPI) rose by 3.4% (annualized) in December (3.1% in November), while core inflation edged down to 3.9% (annualized) in December (4.0% in November). Eurozone headline inflation rose to 2.9% year over year in December, up from 2.4% in November, as winter arrived; other than energy, there was a mild reduction across all components. An uptick in the UK CPI was a major surprise, with a rise to 4.0% in December from 3.9% in November; core inflation was also unexpectedly unchanged at 5.1%, while services inflation edged up to 6.2% (from 6.1%).

It was a similar story in some emerging economies. India’s headline inflation rose to 5.7% in December from 5.6% in November, while Russia saw headline inflation soar to 7.5% in November before easing slightly to 7.4% in December. By contrast, China is battling deflation, with consumer prices contracting –0.3% in December and producer prices deflating by –2.7%. Meanwhile, inflation in Brazil fell for the third consecutive month, down slightly to 4.6% (4.7% in November).

Commodity prices are at similar levels to what they were after the financial crisis. Energy prices are maintaining high levels after peaking in 2022, and metals prices are stable after a period of high inflation in 2022. Food prices are trending down, although they remain comparable to the 2011 period of high inflation.

Looking ahead, inflation expectations have stabilized between 2.0% and 2.3% for both the medium and long term.

Interest rates held steady across developed economies and in India. Brazil reduced the Selic rate in December by 0.50 percentage points, from 12.25% to 11.75% per annum, and is anticipating further reductions.

In the US, initial estimates indicate real GDP growth of 2.5% for 2023—beating almost all expectations (Exhibit 2). January 2024 settled in with upbeat consumer sentiment, inflation at 3.4%, and a growing equity market. US GDP growth in the fourth quarter of 2023 was 3.1% year over year and 3.3% in terms of the annualized quarter-over-quarter rate. Previous economic projections had expected the US to grow by 2.0% in 2023, with the Federal Reserve projecting the highest figure at 2.6%, outpacing economic performance in Europe. 1 Major global institutions have projected the following rates: Federal Reserve, 2.6% (December 2023); International Monetary Fund’s World economic outlook , 2.1% (October 2023); OECD, 2.4% (November 2023); World Bank Global Economic Prospects, 2.5% (August 2022); McKinsey scenarios, 2.4–2.5%. The main contributor to the eurozone’s third-quarter 2023 contraction (–0.1% quarter over quarter) was a change in inventories by companies hedging strategies to weather the expected slowdown. Real GDP fell by 0.2% in the UK over the three months to November 2023, compared with the three months to August.

A somewhat more positive GDP story saw China reporting growth of 5.2% in 2023 to reach $17.7 trillion, with consumption contributing more than 80.0% of the growth. India, meanwhile, is targeting growth of 7% in 2024–25. Russia’s wartime economy is estimated to see a rebound in economic activity for the whole year of about 2.7% to 3.0%. Better-than-expected performance was most likely driven by the resilience of domestic demand, stimulated by government spending and wage growth prompted by labor shortages.

Manufacturing and services continue their divergent paths: the global purchasing managers’ index (PMI) for manufacturing indicated contraction for the 16th successive month (ticking down to 49.0 in December from 49.3 in November), whereas the comparable index for services indicates that services expansion has maintained momentum at 51.6. Looking at manufacturing on a country and regional level, we see that India (54.9 in December) and Russia (54.6) stood out in terms of manufacturing PMI performance, while China remained steady (50.8 in December) and other surveyed countries were lackluster. The US manufacturing PMI for December was revised down to 47.9 from a preliminary 48.2 (49.4 in November), while the industrial production index remained almost unchanged at 102.5 (November 102.4). The industrial production index for the eurozone fell in November (–0.3% month over month and –6.4% year over year) after also dropping the prior month.

On a brighter note, all surveyed economies saw their services PMIs in the expansion zone, except for the eurozone, which improved marginally to 48.8 in December. Notable for their strong growth were India (59.0 in December), Russia (56.2), and the UK (53.4). The US services PMI increased to 51.4.

Unemployment remains either steady or on a downward trend. US unemployment in December was unchanged at 3.7% (3.5% in January 2020). The UK unemployment rate for August to October 2023 was largely unchanged from the previous quarter at 4.2%. China’s surveyed urban unemployment rate was reported at 5.2% in December 2023, down 0.4 percentage points since 2022. The adjusted youth unemployment rate, which excludes students, stood at 14.9% in December 2023. India’s unemployment rate fell to 8.7% in December from 9.2% in November. Brazil’s three-month moving average unemployment measure continued downward to 7.5% in November (7.6% in October), its lowest since 2015. Russia’s unemployment rate was stable at a record-low level, below 3%.

The US, India, and Brazil were the standouts on the equity markets. In December, the S&P 500 was up 4.4%, bringing its one-year return to 24.2%; the Dow Jones rose 4.8% for the month and was up 13.7% in 2023. In India, both the Nifty and the Sensex rose: the Nifty had climbed 3.2% and the Sensex 2.7% as of January 22, 2024 (compared with December 12, 2023). In December, Brazil’s Bovespa equities index added 3.1% in value.

For November, exports fell in Russia and the US but were up in China; imports decreased in China and the US. US exports were $253.7 billion in November, $4.8 billion lower than October, and November imports reached $316.9 billion, down $6.1 billion from October. November’s Container Throughput Index registered a continued fall for northern Europe, alongside a slight weakening for China, but the overall index was up to 124.5, from 123.7 (revised) the previous month.

Currently, world trade is largely being driven by imports in emerging economies. China’s overall trade fell by –5.0% in 2023 (+4.3% in 2022), with exports contracting –4.6% (+6.9% in 2022) and imports declining –5.5% (+1.0% in 2022).

It’s no secret that global trade patterns are reconfiguring. Our monthly Global Economics Intelligence reports have addressed this trend, and a new McKinsey Global Institute report, Geopolitics and the geometry of global trade , explores it in depth. While trade between economies that are relatively unaligned in geopolitical terms accounts for only about 20% of global goods trade, it is focused on goods such as laptops and iron ore, for which only a few (three or fewer) economies provide 90% of global exports or more. In the case of these “globally concentrated products,” some 40% of the trade is between so-called geopolitically distant economies.

How will this affect global trade in an era of global sanctions, geopolitical instability, and carbon reduction as economies decouple, derisk, and engage in “friendshoring”? The report explores two types of reconfiguration: in the first, trade between economies shifts to more geopolitically aligned partners, such that average trade concentration increases by 13% and economic growth suffers; in the second scenario, trade relationships diversify, leading the geopolitical distance of trade to increase by 3%. In response, business leaders can look to position their organizations for uncertainty, such as by cultivating an insights edge, anticipating and adapting with scenario planning, developing a portfolio of strategic actions, and building geopolitical muscle. Businesses can also contribute to the discourse on the evolution of global connections.

Notable from the full report

In advanced economies, US consumer sentiment is upbeat, and stocks are buoyant; US growth eclipses Europe’s performance; central banks resist rate cuts in a bid to tame lingering inflation.

United States . US GDP growth in fourth quarter 2023 was 3.1% year over year and 3.3% in terms of the annualized quarter-over-quarter rate. Earlier economic projections had anticipated 2% US GDP growth in 2023.

Eurozone . The main contributor to the eurozone’s third-quarter contraction (– 0.1% quarter over quarter) was a change in inventories by companies hedging strategies to weather the expected slowdown. Private consumption, however, made a positive contribution, the highest in 2023. The eurozone economy is expected to recover thanks to rising real incomes as people benefit from falling inflation, growing nominal wages, and improving foreign demand. However, there are downside risks stemming from member states’ budget constraints and issues in the housing sector.

United Kingdom . The UK Consumer Price Index unexpectedly rose to 4.0% in December from 3.9% in November, with the largest upward contributions coming from tobacco (because of higher taxes) and alcohol. Core inflation, which excludes items such as energy, food, alcohol, and tobacco, was unexpectedly unchanged at 5.1%, and services inflation increased from 6.1% to 6.2%. The uptick was a major surprise: analysts had anticipated a fall in the CPI to 3.7%.

In emerging economies, consumption drives growth in China as exports weaken and real estate contraction endures; India looks to achieve 7% growth in 2024–25; weak external demand, tight credit conditions, and lower oil receipts are key 2024 challenges for Russia.

China . In 2023, China’s GDP recorded growth of 5.2% (3.0% in 2022), reaching $17.7 trillion. The rate of growth was slightly above the government’s target of 5.0% but below prepandemic levels (6.0% GDP growth in 2019). Consumption was the primary driver, contributing 82.5% to GDP growth, followed by investment at 28.9%, and trade at –11.4%. Forecasts of GDP growth for 2024 range from 4.4% (UBS and Oxford Economics) to 4.6% (Fitch Ratings). The housing sector continued to contract in 2023: real estate investment fell –8.1%, floor space started was down –20.9%, sales revenue of housing property decreased –6.0%, and floor space sold sank –8.2%.

India . The PMI for manufacturing moderated to 54.9 in December 2023 from 56.0 in the prior month, which can be attributed to a slowdown in new orders, output, and employment. By contrast, the services PMI reached a three-month high of 59.0 in December, supported by new business and employment. The services sector accounts for more than 50% of India’s GDP.

Brazil . Inflation fell for the third consecutive month, down slightly to 4.62% (4.68% in November) and below the upper limit of the Central Bank’s target inflation range (4.75%) for the second consecutive month. However, food prices have risen; food inflation was up 1.02% in December 2023 versus the same month the previous year. Harvests in key agricultural areas have been disrupted by heavy storms attributed to the effects of the El Niño weather phenomenon, raising the cost of staples such as rice and potatoes. The Central Bank’s Monetary Policy Committee decided, for the fourth time, to reduce the Selic rate by 0.50 percentage points, from 12.25% to 11.75% per annum, to reach the lowest rate since March 2022.

Russia . Recent projections for 2024 assume GDP slowing to a wide range of between 1.7% and 2.7%, reflecting high uncertainty. Key challenges include weak external demand, tight credit conditions, and lower oil receipts. Government spending, with military spending at 6% of GDP in the new budget, is expected to drive growth this year. Monetary tightening will cause household demand to cool, likely weighing on growth. That said, the 18.5% minimum wage hike in January will have an impact.

McKinsey’s Global Economics Intelligence (GEI) provides macroeconomic data and analysis of the world economy. Each monthly release includes an executive summary on global critical trends and risks , as well as focused insights on the latest national and regional developments. View the full report for January 2024 here . Detailed visualized data for the global economy, with focused reports on selected individual economies, are also provided as PDF downloads on McKinsey.com. The reports are available free to email subscribers and through the McKinsey Insights app . To add a name to our subscriber list, click here . GEI is a joint project of McKinsey’s Strategy & Corporate Finance Practice  and the McKinsey Global Institute .

The data and analysis in McKinsey’s Global Economics Intelligence are developed by Jeffrey Condon , a senior expert in McKinsey’s Atlanta office; Krzysztof Kwiatkowski , an expert at the Waltham Client Capability Hub; and Sven Smit , a senior partner in the Amsterdam office.

The authors wish to thank Nick de Cent, as well as José Álvares, Fiorella Correa, Juhi Daga, Darien Ghersinich, Pragun Harjai, Ricardo Huapaya, Yifei Liu, Marianthi Marouli, Tomasz Mataczynski, Frances Matamoros, Erik Rong, Paula Trejos, and Sebastian Vargas, for their contributions to this article.

The invasion of Ukraine continues to have deep human, as well as social and economic, impact across countries and sectors. The implications of the invasion are rapidly evolving and are inherently uncertain. As a result, this document and the data and analysis it sets out should be treated as a best-efforts perspective at a specific point in time, which seeks to help inform discussion and decisions taken by leaders of relevant organizations. The document does not set out economic or geopolitical forecasts and should not be treated as doing so. It also does not provide legal analysis, including but not limited to legal advice on sanctions or export control issues.

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IMAGES

  1. Strategic Plan

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  2. FREE 12+ Construction Action Plan Samples in PDF

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  3. Strategic Planning in Construction Company

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  5. How To Write A Good Strategic

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  6. 32+ FREE Construction Business Plan Templates

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COMMENTS

  1. Construction Management Strategic Plan

    Strategic Plan 2015- 2020 Preamble: The Construction Management program at Washington State University (WSU) is housed within the School of Design and Construction (SDC) along with the Architecture, Interior Design and Landscape Architecture programs.

  2. PDF Smith Construction Company

    We will sustain the momentum of our strategic plan with an ongoing team effort to execute and track our action plans for maximum results. 19 Feb 05 Company Proprietary Smith Construction Company 2005-2006 Strategic Plan 19 Feb 05 Page 3 Goals 1. Diversify client base for maximum repeat business. Steve MacDougal 2. Invest in career development ...

  3. PDF 5-year Strategic Plan

    The NELLCO Strategic Plan, 2010 - 2014 which follows is the result of hard work and many meetings and drafts by the Strategic Planning Committee and the input and guidance of the Executive Director, Tracy Thompson. The process began in 2007 when the Strategic Planning Committee formed (Marnie Warner (Massachusetts Trials Courts), Judy Gire

  4. (PDF) Strategic Management in Construction

    Abstract and Figures. The traditional philosophy of management in construction, both in academia and in industry, places great emphasis on the ability to plan and execute projects. In contrast, a ...

  5. PDF STRATEGIC PLAN 2022-2025

    apprenticeship-ready graduates, and leverage industry partnerships. Constructing Hope's strategic plan builds on these areas of expertise and current funding opportunities to focus on: (1) Increasing the number of graduates (2) Creating a re-entry pipeline (3) Developing green construction pathways administered by and for people of color, and

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    Strategic Plan - construction-innovation.info

  7. Strategic Planning in Construction Companies

    Abstract Strategic planning is an essential function of senior management in any business firm. Planning involves the firm's behavior in a competitive market and adaptation of the company's resources towards the selected market strategy. This paper presents a methodological procedure for strategic planning in a construction company.

  8. PDF CIC Strategic plan 2021 to 2024

    the industry challenges and priorities to ensure a relevant and impactful strategy. The Strategic Plan considers the changing construction landscape, the Councils mandate, and stakeholder burning imperatives. The strategic focus areas and goals selected focus on execution for the realisation of the Council regulatory and development. 3.

  9. A Construction Business Strategy + Strategic Plan Template

    The first step is to create a mission statement. Your mission statement should briefly describe what your construction business does, who it serves, and what sets it apart from the competition. For example, here's a potential mission statement for a construction business:

  10. Developing a Strategic Construction Business Plan for Growth

    1. Establish an internal baseline. What is your business objective? Identify your core competencies. What are you good at? What is your source of volume? What is your commercial objective? 2. Establish an external baseline. Identify market dynamics and external factors that impact your business. Define your market. Conduct a competitive analysis.

  11. Revealed: The importance of strategic planning in construction

    For a construction company, here are the few competitive goals: Deliver high-quality projects Keep construction projects on time and within the budget Be data-driven Connect the worksite to the office in an effective manner Standardise construction systems and processes Invest in staff and team training Customer satisfaction

  12. Construction Companies Strategic Plan Template

    ClickUp's Construction Companies Strategic Plan template provides all the tools you need to successfully plan and execute your construction projects. Custom Statuses: Easily track the progress of each task with 5 different statuses - Cancelled, Complete, In Progress, On Hold, and To Do. Custom Fields: Utilize 8 custom fields to capture ...

  13. PDF How to write a strategic plan

    Strategy Development process, not simply a product Dynamic, not static Engages board, staff, funders, clients, community Helps organization align mission, programs, capacity Key Components Executive Summary Mission and Vision Environmental Analysis / SWOT

  14. Strategic Plan for a Construction Company Business

    By Victoria Duff. A strategic plan is a business plan with a specific goal. It documents a vision for what you want your company to achieve and provides a road map for how to get there. The goals ...

  15. Construction Strategy Template

    The Construction Strategy template will help your team and you consider the project's scope. This strategic plan engages stakeholders and ensures all your resources are optimally aligned to deliver a competitive advantage. 1. Define clear examples of your focus areas. Focus areas are the building blocks of your strategy.

  16. 1. Elements of Running A Successful Construction Business

    2. Developing a Business Plan. Introduction to Business Planning. What is a Business Plan: The primary value of your business plan will be to cerate a written outline that evaluates all aspects of the economic viability of your business venture including a description and analysis of your business prospects.

  17. Free Construction Company Business Plan for Business Owners

    A construction company business plan is a document that outlines the goals and strategies of a construction company. Any business needs to have a plan for success, but it is especially critical for construction companies because of the high level of risk involved with this industry.

  18. (PDF) BUSINESS PLAN FOR THE SMALL CONSTRUCTION FIRM Management and

    2. A business plan is a requirement if you are planning to seek a loan. It will provide potential lenders with detailed information on all aspects of your company's past and current operations and provide future projections. Business Plan Outline I. Cover sheet Serves as the title page of your business plan.

  19. Construction Company Business Plan Template [Updated 2024]

    A construction company plan is an important document for acquiring funding and bank loans. Write an exceptional plan with this detailed guide and also check the free template that will ease your plan writing. Download Template Create a Business Plan Growing a construction company is much more difficult and taxing than completing projects.

  20. PDF 10 Steps to Building a More Profitable Construction Business

    business. An emphasis on long-term planning and relationships over short-term gains will help ensure the ongoing success of your company. We recommend some practical ways to define your goals that include use of a mission statement and complete business plans. Crafting a mission statement will help you systematically identify your

  21. (PDF) Strategic Planning in the Construction Companies in Oman

    Finally, it is found that strategic planning has a significant impact on the overall performance, growth and production of a small business. Strategic planning is significantly and positively ...

  22. PDF 6 Steps to an Effective Construction Marketing Plan

    Your company's marketing plan must be monitored and adjusted as needed, and it must also be adaptable to changing competitive environments. The construction market looks very different today than it did 2 or 3 years ago. Your construction marketing plan must change accordingly in order to capitalize on potential avenues for revenue development.

  23. Construction Marketing Plan Template & Example

    For a construction business plan, your marketing plan should include the following: : in the product section you should reiterate the type of construction business that you documented in your Company Analysis. Then, detail the specific services you will be offering. : Document the prices you will offer and how they compare to your competitors.

  24. PDF City of Chicago

    City of Chicago

  25. Global Economics Intelligence executive summary, January 2024

    In response, business leaders can look to position their organizations for uncertainty, such as by cultivating an insights edge, anticipating and adapting with scenario planning, developing a portfolio of strategic actions, and building geopolitical muscle. Businesses can also contribute to the discourse on the evolution of global connections.

  26. PDF Equity Action Plan

    enterprise action and accountability through planning, advising and monitoring, and will review and lead implementation activities to guarantee alignment with the VA FY 2022-2028 Strategic Plan, the VA Secretary's strategic priorities and other equity-related objectives. Advanced Equity Through Rulemaking

  27. Intel lands Microsoft for foundry business

    Intel is investing billions to grow its foundry business, a key component of CEO Pat Gelsinger's turnaround strategy. And leading-edge fabs under construction in New Albany are key to expanding ...