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Starting a Barber Shop in the Philippines: Your Ultimate Guide to Success 

barber shop business plan sample philippines

Disclosure: Small Business Philippines strives to provide relevant and accurate information in all its articles. However, some information in our articles may differ or might be outdated from what you can see or read directly from the establishments’ or businesses’ websites. Please get in touch with us directly for any discrepancies.

A barber shop is a business establishment that offers various grooming and hairstyling services to men. These services typically include haircuts, beard trims, shaves, and other grooming treatments. A barber shop serves as a community hub where men can not only get a fresh haircut but also enjoy a social atmosphere and engage in conversations.

1. Rising Demand

2. cultural significance, 3. untapped market, market research, legal considerations, strategic timing, step 1: develop a business plan, step 2: secure funding, step 3: location and setup, step 4: procure equipment and supplies, step 5: recruit and train staff, step 6: marketing and promotion, offer specialized services, embrace technology, prioritize customer experience, engage with the community, key takeaways, why start a barber shop in the philippines.

The barbering industry in the Philippines is experiencing significant growth and offers lucrative opportunities for entrepreneurs. Here are some compelling reasons why starting a barber shop in the Philippines is a smart business move:

Men’s grooming and self-care have gained tremendous popularity in recent years. More Filipino men are seeking high-quality grooming services, making the barbering industry a thriving market.

In Filipino culture, barbershops hold a special place as social spaces where men gather, share stories, and build camaraderie. The unique cultural value attached to barber shops makes them an integral part of the Filipino community.

Despite the increasing demand, there is still an undersupply of well-established barber shops in many areas of the Philippines. This presents a golden opportunity for entrepreneurs to fill the gap and cater to the unmet needs of customers.

When and Where to Start a Barber Shop in the Philippines

Before setting up your barber shop, conduct thorough market research to identify potential locations and assess the local competition. Look for areas with a high concentration of your target audience, such as urban centers or commercial districts.

Familiarize yourself with the legal requirements for starting a business in the Philippines. Register your business , secure the necessary permits and licenses, and comply with local regulations and health standards.

Consider the best time to launch your barber shop. You may want to align your opening with key events or seasons that attract more customers, such as holidays, festivals, or local celebrations.

How to Start a Barber Shop: Step-by-Step Guide

  • Define your vision, mission, and target market.
  • Determine the unique selling proposition (USP) of your barber shop.
  • Conduct a competitive analysis and identify your business goals.
  • Assess the financial requirements for starting a barber shop.
  • Explore various funding options, including personal savings, loans, or partnerships.
  • Create a detailed budget plan and financial projections for the first few years.
  • Find a suitable location for your barber shop.
  • Consider factors such as visibility, foot traffic, parking availability, and lease terms.
  • Create a well-designed, inviting space with comfortable seating and a modern aesthetic.
  • Purchase high-quality barbering tools, chairs, mirrors, and other necessary equipment.
  • Stock up on grooming products, styling products, and hygiene supplies.
  • Establish relationships with reliable suppliers to ensure a consistent inventory.
  • Hire skilled and personable barbers who can deliver excellent customer service.
  • Provide comprehensive training on the latest hairstyling techniques, grooming trends, and client interaction.
  • Foster a positive work environment to promote employee satisfaction and retention.
  • Develop a strong brand identity and logo for your barber shop.
  • Create a user-friendly website and establish a strong online presence .
  • Implement marketing strategies such as social media campaigns, targeted advertisements, and local partnerships.

Examples and Tips for Success

Differentiate your barber shop by offering specialized services like hot towel shaves, beard grooming, or premium hairstyling techniques. This can attract a niche clientele and set you apart from competitors.

Leverage technology to streamline your operations, enhance the customer experience, and stay ahead of the competition. Consider implementing online booking systems, digital payment options, and customer relationship management (CRM) software.

Focus on delivering exceptional customer service to build a loyal customer base. Train your staff to provide personalized attention, listen to customer preferences, and create a welcoming environment.

Participate in local events, sponsor community initiatives, and collaborate with other businesses to establish strong ties within your community. Building a positive reputation can help attract new customers and foster customer loyalty.

Starting a barber shop in the Philippines offers a promising business opportunity in a growing industry. By understanding the market, planning strategically , and prioritizing customer satisfaction, you can achieve success in this rewarding venture. Remember to stay updated on grooming trends, adapt to changing customer preferences, and continuously improve your services to thrive in the competitive landscape.

Now that you have a comprehensive understanding of how to start a barber shop, it’s time to take action. Embrace the exciting journey ahead, put your plans into motion, and create a thriving barber shop business that leaves a lasting impact on your customers and community. Good luck.

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Appointy Blog

How to Create the Perfect Barbershop Business Plan [Free Template Inside!]

A barber cutting a customer's hair

You have the skills. You got the passion. You’ve acquired the know-how. Starting a barbershop is a good option too, because in 2021 alone, there was a 1.3% rise seen in the grooming industry. Just look at this stat- an estimated $4.9 billion is generated, every year in the hair and salon industry. So what’s missing? Well, the thing you’re missing is a barbershop business plan.

Having a clear action plan and understanding of your business and what will impact it is extremely important. 

Even if you are a veteran in the industry, knowing how your business is performing and keeping a hardcopy of your goals and forecasts is always a good idea. Especially if you want to secure funding .

Yes, we understand. Crafting a business plan that caters specifically to your barbershop can be tough. And while we cannot help with personalization, we can definitely help with providing some tips and techniques which will help you to write the perfect business plan for your barbershop.

Here’s a comprehensive guide on how to create a business plan for your barbershop business, completely from scratch. Here’s a list of what we will be discussing, you can jump to any section directly by clicking on the links. We even have a handy template for you at the end!

What is a business plan and why do you need it?

  • When do you need a business plan?

How to create a barbershop business plan from scratch?

Bonus: business plan vs budget.

  • 4 common mistakes to avoid when creating your business plan for a barber shop

Parting thoughts

One thing that should be clear is that there is no set definition of a business plan. Generally, a business plan is a document that defines your goals and what your plan of action is to achieve them.  

Your milestones and plans need to be documented so there is a hard copy of all the details and goals. This makes it easier to keep track of things. It is a good tool to organize your thoughts, and assist you in creating timeline graphs with solid projections to reach your targets. 

Now that we know what a business plan is and why we need it, let’s cover a few scenarios that outline when you need a business plan. 

4 situations where you might need a barbershop business plan

I. when you are just starting:.

When you are starting out, a business plan can serve as a solid plan of action and can significantly clarify your next steps.

Having the experience of creating business plans and inputting correct numbers and stats is always valuable and will help you when you need to make a barber business plan to secure financing.

II. When you are bringing in partners:

Asking someone to be a partner in your business venture is a huge commitment and it needs a thorough evaluation. What better way to convey your vision than to use a business plan and show every relevant detail?

businessmen shaking hands

III. When you are embarking on joint ventures:

An agreement between two companies where they share their work and profit, for similar or even the same goals is a joint venture. A business plan here would be a handy tool to relay the vision of your business and all the required information, like projected profit and loss, tactics and every other relevant detail.

IV. When you need to secure funding:

A well-written business plan for a barber shop will summarize your business’ history and background, which you can then use to successfully communicate to banks and investors and secure financing.

Lenders will want to know the actual potential of your business , and so every detail in your business plan is important to showcase that very potential. 

There are multiple approaches to making a business plan. There are online functionalities , like SCORE or hiring someone from Fiverr or Upwork where they might charge anywhere from $20 to $500 depending on the contents and your needs for the business plan. 

You can even consult a professional business plan consultant who will charge between $5000 to $20,000. Some might even charge up to $50,000.

But the most cost-effective way of creating a business plan is to create your own, from scratch . This way you can follow the guideline that we have provided and personalize it to fit your business needs and branding. After all, no one will know your business, better than you do. 

Keeping that in mind, the following are the components of a business plan:

I. Executive summary

An executive summary is an overview of a document. The length and scope differ depending on the document. In general, an executive summary is anywhere from one to two pages long. 

Usually the executive summary is written last, since it is much easier to write it when all the ideas of barbershop business plans are in place. 

II. Business description

This is where you combine the key details of your business , what you do, your USP. It briefly includes: crafting a problem statement, identifying the target market, explaining the concept and strategy.

It is always a good idea to follow the 5 W’s. The Who, What, Where, When and, Why .

  • Who : Who are you? Who is your target customer? Describe who you are, your name, business name, and target market.
  • What : What is your service, describe what you do. Investors will want to know what you do. Use specifics and be clear.
  • Where : Where is your business located? Mention shop setup parameters, and the exact location of either where your business is, or where your business will be located.
  • When : What are your projections? Mention the timeline, note your short-term and long-term milestones. Aiming to expand your business and set up barbershop chains in the next 5 years? Note that down!
  • Why : Why would your customers want to come to your barbershop? What is your USP, why are you any different from your competitors in your area? Also, note your mission statement to mention why you’re in your business.

III. Industry overview

This is basically an overview of your business’ industry. What is the size of your industry, what sectors does it include? 

  • Give an overview of the industry. Keep it brief and concise.
  • Find the trend and patterns and the factors that affect the industry as a whole. (eg: COVID19 drastically reduced footfall in all barbershops).
  • Describe your company’s position in the industry. Mention opportunities that your business can take advantage of to have a solid footing within the same. 

IV. Market and competitor research

Market research is having an understanding of your buyer persona, your niche market, and what affects your persona’s decisions. The way you can go about doing market research is:

  • Conduct face-to-face discussions.
  • Create your buyer persona. 
  • List out your primary competitors. 
  • Check the pricing of your competitors. 

Competitor analysis helps you identify your own value proposition and what makes your service different from other barbershops in the area. It tells you why your competitors are succeeding and also why they are failing.

  • Start by making a note of their sales and marketing channels and tactics. 
  • Look at their pricing strategy.
  • Analyze which strategy works best for them. 
  • Perform SWOT analysis.

V. Sales and marketing channels

It is crucial for your customers to know that your services exist, which is why you need a marketing plan. While it might seem obvious, a lot of businesses, especially, high-touch services like salons, spas and barbershops, underestimate the importance of marketing. 

Marketing is not just pamphlets or advertising on the local billboard. It’s a promotional activity that requires public relations. Things have gone online, especially since Covid19 became a thing, and while services might be back offline, you have to adapt your marketing channels to online marketing.

  • Will your advertising be online, through Google my business, or local online directories like Grand Local , or Beauty Seeker ?
  • A good way to advertise is via a website or booking portal?
  • You can leverage reviews left for you to attract more business?
  • You might even want to start video marketing, a simple shot of you or your barbers cutting hair, maybe some sort of a tutorial, or also do product reviews.

Here is a more in-depth guide on marketing your barbershop , for you to never fail in marketing again.

Just hearing the word “budget” might make you feel anxious, but don’t worry. We’re here to help. This section will help you evaluate where our finances currently stand and what you need to do to hit your goals.

Basically, the process is for you to list your monthly fixed and variable costs, and then make decisions regarding the usage of your funds .

Making sure your market research is done well, is your first step. This is because a budget is decided by your business’ return, and you need to know your buyer persona well.

Bench quotes that “Budgeting + Book-keeping = a match made in heaven” . When your business is new, your budget is entirely fiction. The longer your business has been operating, the more solid groundwork you will have to make that fictional budget a functional budget. 

To do that, you have to make sure that you are recording all your financial data through thorough bookkeeping. Here is a handy template that you can use to record all of your existing finances . 

VII. Financial projection

This section provides a snapshot of your company’s future financial position. If you’re an established business, you should include historical data too. Banks and lenders like to see at least three years of your barber shop financial plan in the barbershop business model.

Ipad with barbershop business projections

Regardless if how long your business has been in existence, this section should include:

Sales forecast: 

You can have short-term sales forecasts and long-term sales forecasts depending how long your business has been around.

If you are a new business, and you do not have enough historical results, it might make forecasting challenging. But having a good understanding of your marketing will make this job significantly simpler.

Note how many appointments you had in a month and the prices of each type of haircut and service that you provided.

Cash-flow statement:

It will outline how much revenue is coming in – which basically is going to be how much you charge for your services and how much is going out, monthly, and project the expected inflow and outflow based on that.

This is the inflow and outflow of revenue, how much you charge for your services, and how much is going out (in renting your shop and buying resources), monthly.

You can estimate approximately what your cash-flow statement will look like using your sales forecast and budget forecast – basically your barber shop business model.

Break-even projection:

It is every business’s dream to achieve the break-even point. Break-even is when you are neither losing money nor gaining profits. This means, your profits and expenses are exactly balanced and you have broken even!

If you have done your sales and cash flow prediction accurately, then it should be feasible to find the break-even point.

The information that you will need at hand is your costs and expenses. All the variable and fixed costs, employee salaries. Make a spreadsheet. This spreadsheet, ideally, should be turned into a graph to plot break even.

Calculating break-even can seem tough for a service business like yours. To say it simply, break-even is:

Fixed Cost per unit / (Sales per unit – Variable Cost per unit)

Here, units can be products you’re selling, like shampoo, hair talc, gel etc or types of services. 

Balance sheet projection:

What is a balance sheet? A balance sheet determines where you stand financially in your barbershop business by keeping track of all records and elements of your business. A balance sheet should ideally have:

  • Assets: An asset is anything tangible owned by your business. It can usually be liquidated and be turned into cash. Your assets can be separated into current and noncurrent assets. Current assets are what you can expect to convert into cash within a certain period of time (eg: a year). Noncurrent assets are long-term investments that you do not expect to convert into cash in the near future.
  • Liabilities: This would be anything that your business owes to a debtor. It may include utilities, rent, taxes, etc. Just like your assets, your liabilities should also be separated into current and non-current liabilities.
  • Equity: This is the difference between your assets and liabilities, what remains when the business sells all its assets and pays off all its debts.

VIII. Management team

There are two reasons this section is required:

  • One is for the lenders. In service businesses like yours, lenders feel the quality and experience of the management team is important.  
  • Another reason is for you, as a business owner, to know your team’s skills and decide what resources might be needed. Include details of what your team is offering in terms of intended results.

IX. Appendix

This section is usually the last thing to appear in barbering business plans. Although not absolutely necessary, a well-structured appendix can really persuade the reader that your plan is well thought out.

Generally, an appendix will include: 

  • Charts, graphs, or tables that supplement information from other sections.
  • Any agreements, contracts, and supporting documents.
  • Marketing materials.
  • Resumes for each of your staff members. 
  • Barbershop tools.
  • Credit history.
  • Building permit and equipment lease documentation

tools at a barbershop

A common mistake people make is that a detailed budget is the same as a business plan. While it is true that a well-defined budget is very important, a good business plan is more than just the inflow and outflow of expenses.

the role of a business plan is basically to explain what one hopes to accomplish with their barbershop and how they will accomplish it. It is also an important documentation for financial institutions or investors to see whether their shop is worth investing in.

Role of a budget is to be those primarily internal documents that one will use to track income and expenses and determine where all the spending is taking place. Needing tools or giving someone a raise, all comes under budget.

4 common mistakes to avoid when creating your barbershop business plan

There is nothing wrong with making mistakes. After all, it is human nature. That being said, we can always work harder to minimize those mistakes. Here are 4 mistakes you should avoid making to make your business plan foolproof:

I. Using a static plan

Always keep in mind that things change overnight in businesses. All assumptions you made, might become moot when one aspect of your business changes. 

Your business plan is where you keep a note of everything that is happening, and how those things might change your projections. Your planning is an ongoing process , which should change when the situation of your industry, your market, your competitors, and your own business changes.

Keep your business plan fresh. Keep reviewing and revising it.

II. Unrealistic projections

Every detail and statistic should be based on realistic data. Hockey stick forecasts are unrealistic. You cannot be too optimistic with no real historical data where you have seen unusual profitability in your business.

Projections have to be built from ground-up data. Lenders will understand if your forecasts are not right by looking at industry averages . If your business plan projects a margin much higher than established businesses in the industry, then that demonstrates a lack of understanding.

III. Ignoring idea validation

Making sure your plan is proofread multiple times is imperative . Include your team in the process. Don’t be scared of a 2nd opinion. 

In fact, if you think you’re not business savvy enough to navigate through your business plan and figure out the mistakes, then you can get help from a business advisor. 

IV. Vague goals 

Having vague goals like “being successful” is meaningless. Wanting to be successful is not a problem, but that is an unclear goal. Success is subjective.  

The objective of the business plan is to get solid results, and just like unrealistic projections, setting vague goals will not help you get your desired results. You need goals that can be tracked.

Unclear milestones will not only be meaningless to you, but also to the investors, no matter how excellently you present it in your business plan.

men's salon

Always remember, there is no right way to create a business plan. While there are components and elements that are necessary, it is not a hard and fast rule. 

Having a barbershop business plan is not about being a 100-page long essay, but about setting realistic milestones that you can track, and make changes while constantly reviewing your progress. 

To make it simpler for you, we made a template curated for you!

barber shop business plan sample philippines

Download the FREE barbershop business plan template!

Save it or print it out and use it to create a robust business plan!

Yay! You are one step ahead in a successful barbershop business!

All of this might seem overwhelming. After all, how do you track all employee’s schedules and track their progress accurately? Well, for this very reason, Appointy has a barbershop software that helps you track real-time reports of your business, take care of your appointment scheduling needs, and manage your admin work!

Happy planning 🙂

About Appointy We at Appointy, help business owners grow and run their businesses with our online scheduling software. This blog was a part of our ‘Manage your Business’ category, where we provide expert tips, and resources, or simply talk about the challenges that small and medium businesses face every day.  If you have any thoughts on this blog or would like to chat about your business struggles and achievements, let us know in the comments below.  We love a good talk!

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How to Start ampere Barber Shop Business in the Philippines

No matter where you are, there will always be a demand required a barber buy for to plain reason that the hair will not drop growing.

With this in mind, take advantage of the fact that any needs ampere haircut and consider surroundings upwards a barber store in your community. Compared to other businesses, it is relatively easy to maintain as long as you have a reliable salon. Moreover, hairdresser shops offer learn essentials and less complicated services compared to salons. How to start a barrel business

barber-shop-business

According to an article published for GMA News , you bequeath be wanting at least P35,000 till P50,000 to start a simple barbershop.

Here’s an breakdown of your budget:

P9,000- brand new barber’s chair

P 500- barber’s scissors

P1,500 – mirrors

P5,000-P10,000- rental

1. Select ampere good location.

As with any type of serving business, and location of insert professional buy will highly contribute toward its success. It’s ideal to determined up one int ampere community where where is no barber market. Driving Outfit for Barber Shops | L Corporate Portal

2. Identify which services you will offer.

Barber shops are known required providing haircut related for women but some also provide extra services like massage, a quick trim within the ear and even non-hair services. Determine which our you will offer based on professional provided by the competition. You can also explore co-ed services like manicures and pedicures. How To Start A Barber Our Business In An Philippines

3. Choose your barbers well.

Hiring a reliable and trained barber is one of this biggest factors to the success of barber shops.Many barber shops owners got experiential dealing with barbers who often come late for work or worse, don’t actually show up for labor. Be very choosy as your barber might possess the right skills but doesn’t have professionalism. Discover the essential steps to create a compelling or profitable salon business plan in this comprehensive leadership.

4. Focus on good customer service.

Build rapport with your customer and doing sure that thine barbers give them the highest practicable service. If conceivable, present extra services clear of billing like neck massage.

See: 5 Tips in Starting a Beauty Salon Work in the Philippines

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ProfitableVenture

Barber Shop Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Barbershop

Barbershop Business

Are you about starting a barber shop? If YES, here is a complete sample barber shop business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a barbershop business . We also took it further by analyzing and drafting a sample barber shop marketing plan template backed up by actionable guerrilla marketing ideas for barber shops. So let’s proceed to the business planning section.

There will always be the need for men and even women alike to have a haircut; this is because of the need to look good. Also, whilst some may think that not having but rather grooming their hair might be it when it comes to looking good, yet others cannot just do without having a good haircut.

This might be weekly or fortnightly, or as the person who is involved wants it. It is because of this need that the barber shop business has continued to be on the rise. As a matter of that there is hardly any nook and cranny in the whole of the united states of America where you couldn’t possibly find a barbers shop.

They will always be in business because they are always in demand. Therefore, it is important to state that starting a barbing salon is a very good and lucrative business. As a matter of fact, it is a profitable trade that sure guarantees good returns on investment.

If you are looking to launch come- in to the barbing trade, then you have to be aware that you have got to do the needful background preparation. This background preparation amongst others has to do with drawing up a business plan.

This is very vital because you are able to project and look at the direction which you want to drive your business to. Doing the business plan due diligence might be somewhat difficult, as you may not have written one before. There is however a respite with a business plan template, as you are able to use it to write yours. Here is a sample barber’s shop business plan template below;

A Sample Barber’s Shop Business Plan Template

1. industry overview.

Basically a barbershop is a place where people go to cut their hair and of course it is the working place of a barber. A barber is a person whose livelihood is mainly to cut, dress, groom, style and shave men’s and boys’ hair and in some cases ladies / girls who keep low cut.

Aside from the fact that people go to cut, dress, groom, style and shave in a barber shop, it is also place where people go to socialize with other folks in the neighborhood and also to engage in trendy discussion in the community or country as the case maybe; it is a place where people go to network, to discuss sports and overall a hub that contributes in shaping the male identity.

Before now, all those whose business is to take care of people’s hair are called barbers but in recent time, the term in only used for people who handles male hair and hairdresser is used for those who handles female hair. For example, in the 20th century, the profession of cosmetology branched out from the barbering industry which is why hairdressers may be licensed as either barbers or cosmetologists.

Barbers vary with respect to where they work, the services they are licensed to offer, and the name they are called. In the United States of America, the labor law and licensing requirements as it concerns barbers for each state differ on their labor and licensing laws. For instance, a cosmetologist who operates in the state of Maryland cannot make use of a straight razor, strictly reserved for only barbers.

While in the state of New Jersey both barbers and cosmetologist are regulated by the State Board of Cosmetology and there is no longer a legal difference in barbers and cosmetologists, as they are issued the same license and can practice the art of straight razor shaving, coloring, other chemical work and haircutting if they choose.

No doubt the barber’s trade has a long history; ranging from the Egyptian Empire to the Roman Empire to the Greek Empire et al, the barbing profession has indeed come to stay. History has it that Barbering was introduced to Rome by the Greek colonies in Sicily in 296 BC, and barber shops quickly became very popular hubs for daily news and gossip.

If you have plans of becoming a barber and to open a barber shop, then you expected to undergo a barbers’ training. There are several means of getting trained as a barber. If you are in the United States of America you are expected to attend a “Barber Schools”, that’s only when you can easily acquire your license and permit.

Besides, most states in the U.S require a barber to possess a license before they can be allowed to practice barbering professionally. People also learn the trade by understudying professional barbers in their shops.

No doubt, the cost of attending a barber school varies from state to state, and also from cities to cities. Schools in larger cities tend to cost more than those located in smaller cities and rural towns. So also, brand names can also affect the cost of barber school.

On the average, most barber schools in the United States cost between $6,500 and $10,000 to complete. The fact that each state has different minimums for training hours, the length and cost of the program can vary for that reason. Another factor that influences the fees is that some schools tuition includes supplies and textbooks, whereas others do not. Note that Barber license exam fees typically range from $50 to $150

Lastly, most states in the U.S require the same amount of training hours for barbers as they do for cosmetologists. Basically, the number of hours required ranges from 800 to 2,000 training hours and it depends on the state’s licensing requirements. Over and above, most barbing programs can be completed in a year 3 months or less.

2. Executive Summary

Bolingo and Sons Barbing Salon is a standard and licensed barbing salon that will be located in a richly populated neighborhood in West Palm Beach, Florida – United States of America. We chose to open our barbing salon in this city because of the need of the services of a standard barbing salon in the neighborhood.

Bolingo and Sons Barbing Salon offer services such as cut hair for both male and female, dress hair for both male and female, groom hair for both male and female, dying / coloring of hair for both male and female, style and shave hair for both male and female.

We will also retail clippers, barbing accessories, aftershave and shaving powder et al. Aside from the fact that our barbers shop will be opened for a minimum of 15 hours daily, we will also offer home services to any clients who would want us to come over to their house to take care of their hair. We are well trained and equipped to service the market segments that require our services.

We are in the barbing saloon services business to deliver excellent services to all those who will patronize our services. We will also ensure that in the line of carrying out our duty, we comply with the laws and health regulations in Florida and The United States of America.

Our employees are well trained and qualified to handle the wide range of barbing services; Our workforce are going to be well trained to operate within the framework of our organization’s corporate culture and also to meet the needs of all our customers.

Bolingo and Sons Barbing Salon will ensure that all our customers or anybody that visit our barbing salon are given first class services, treatment and experience whenever they visit us.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base grows. As a matter of fact, we are well positioned and equipped to handle celebrities, politicians and public figures.

Bolingo and Sons Barbing Salon is a family business that is owned and managed by Mr. Donald Tyler and his son Trump Tyler. They are both legally licensed to run a barbing salon anywhere in the United States. Mr. Donald Tyler has well over 15 years of experience as a professional barber. He is the personal barber to a handful of celebrities and politicians.

3. Our Products and Services

Bolingo and Sons Barbing Salon is in the business of ensuring that our clients are well treated and taken care of and our services will be carried out by highly trained professional and licensed barbers who know what it takes to give our highly esteemed customers value for their money. These are the services that Bolingo and Sons Barbing Salon will be offering;

  • Cut hair for both male and female
  • Dress hair for both male and female,
  • Groom hair for both male and female
  • Dye / coloring of hair for both male and female
  • Style and shave hair for both male and female.
  • Sale of Clippers and Barbing Accessories
  • Sale of Aftershave and Shaving Powder
  • Home Services

4. Our Mission and Vision Statement

  • Our vision is to become the number one choice when it comes to barbing saloon in the whole of West Palm Beach, Florida – United States of America and also to be amongst the top 20 barbers shop in the United States of America within the next 10 years.
  • Bolingo and Sons Barbing Salon is in business is to establish a first class and standard barbing salon that will take care of both highly placed clients (celebrities, public figures and politicians et al) and lowly placed clients as long as they can afford our services.
  • We want to become one of the leaders in the barbing salon services industry in Florida, and in The United States of America.

Our Business Structure

Bolingo and Sons Barbing Salon is a business that will be built on a solid foundation. From the outset, we have decided to recruit only qualified and licensed barbers and hair stylist to man various job positions in our barbing salon.

We are quite aware of the rules and regulations governing the barbing and the cosmetologist industry which is why we decided to recruit only well experienced and qualified employees as foundational staff of the organization. We hope to leverage on their expertise and experience to build our business brand to be well accepted in Florida and the whole of the United States.

When hiring, we will look out for applicants that are not just qualified and experienced, but honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior barbers and it will be based on their performance for a period of five years or more. These are the positions that will be available at Bolingo and Sons Barbing Salon;

  • Chief Barber / Chief Executive Officer (Mr. Donald Tyler)
  • Deputy Chief Barber / Barbing Salon Manager (Trump Tyler)
  • Sales Agent
  • Cashier (Counter Agent).

5. Job Roles and Responsibilities

Chief Barber / Chief Executive Officer:

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Attend to high profile clients (celebrities, public figures and politicians)
  • Responsible for fixing prices and signing business deals
  • Responsible for recruitment
  • Responsible for payment of salaries
  • Responsible for signing checks and documents on behalf of the business
  • Evaluates the success of the organization

Deputy Chief Barber / Barbing Salon Manger

  • Responsible for managing the daily activities in the barbing salon
  • Providing advice about styles and hair maintenance in response to customer enquiries
  • Responsible for recruiting, training and managing staff
  • Responsible for managing the organizations’ budgets
  • Responsible for keeping statistical and financial records
  • Responsible for preparing publicity materials and displays
  • Handle marketing services
  • Interfaces with third – party providers (vendors)
  • Handle any other duty as assigned by the CEO

Barbers (10)

  • Responsible for cutting hair for both male and female
  • Responsible for dressing hair for both male and female,
  • Responsible for grooming hair for both male and female
  • Style and shave hair for both male and female
  • Ensures that clippers and sharp objects are thoroughly sterilize before and after barbing
  • Attend to clients in their various homes as requested

Sales Agents

  • Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Model demographic information as it relates to those who need our services
  • Source for clients for the barbing salon
  • Responsible for promoting the company’s image
  • Responsible for creating marketing and sales strategies, etc.
  • Represents the organization in some strategic business meetings
  • Handle any other duty as assigned by the manager or chief executive officer

Cashier (Counter Agent):

  • Receives payments on behalf of the organization
  • Issues receipt to customers
  • Prepare financial report at the end of every working week
  • Handles financial transaction on behalf of the company
  • Interfaces with our bankers
  • Responsible for payment of tax, levies and utility bills
  • Handles any other duty as assigned by the chief executive officer or manager
  • Responsible for cleaning the barbing salon facility at all times
  • Ensure that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the barbing salon facility
  • Handle any other duty as assigned by the manager and chief executive officer

6. SWOT Analysis

Bolingo and Sons Barbing Salon is set to become one of the leading barbing salon in West Palm Beach – Florida which is why we are willing to take our time to cross every ‘Ts’ and dot every ‘Is’ as it relates to our business. We want our barbing salon business to be the number one choice of all residence in the neighborhood of West Palm Beach – Florida.

We know that if we are going to achieve the goals that we have set for our business, then we must ensure that we build our business on a solid foundation. We must ensure that we follow due process in setting up the business.

Even though our Chief Barber / Chief Executive Officer (owner) has a robust experience in barbing, we still went ahead to hire the services of business consultants that are specialized in setting up new businesses to help our organization conduct detailed SWOT analysis and to also provide professional support in helping us structure our business to indeed become a leader in the barbing salon and cosmetology industry in the United States of America.

This is the summary of the SWOT analysis that was conducted for Bolingo and Sons Barbing Salon;

Our strength lies in the fact that we have a team of well qualified professionals and licensed barbers manning various job positions in our organization. As a matter of fact, they are some of the best hands in the whole of West Palm Beach – Florida.

Our location, the Business model we will be operating on, opening 15 hours daily and 7 days in a week, multiple payment options, well equipped barbing salon, home service deliveries and our excellent customer service culture will definitely count as a strong strength for us.

Our perceived weakness lies in the point that we are just starting out and we may not have the required finance to sustain the kind of publicity that we intend giving the business.

  • Opportunities:

The opportunities that are available to barbers in West Palm Beach – Florida and in the whole of the United States of America are unlimited considering the fact that we have growing population of people who visit barbing salon at least once in two weeks.

We are going to position our business to make the best out of the opportunities that will be available to us in West Palm Beach – Florida.

Just like any other business, one of the major threats that we are likely going to face is economic downturn and unfavorable government policies.

It is a fact that economic downturn affects purchasing and spending power; if there are economic meltdown, people who usually visit barbing salon at least once in two weeks may likely reduce it to once in a month or so and that will definitely affect of revenue.

Another threat that may likely confront us is the arrival of a new and bigger / well established barbing salon brand in same location where ours is located.

7. MARKET ANALYSIS

  • Market Trends

One major trend in the barbing salon industry is that most barbers or barbing salon do not just depend on customers coming to their barbing salon to patronize their services but also go the extra mile to offer same services to clients who would want them to visit their houses.

As a matter of fact, home services attracts extra cost and barbers tend to make more money when they have loads of clients that prefers home services. For example, celebrities, public figures, and politicians would prefer having a barber visit them at home as against going to a barbers’ shop.

Another trend is that more and more professional barbing schools are starting in the United States, because the United States before now do not enforce barbers to acquire professional license are beginning to enforce such law in their states.

No doubt loads of people want to look good at all times, this is perhaps one of the major essence the barbing salon, hair salon and beauty salon business came into existence. Over the years, the number of entrepreneurs who start this type of business daily have continued to be on the rise.

This is because of the rewarding nature of the business and also the point that people want to look good nearly all year round. As such, it can be said that this is one business that if well located, can experience massive patronage all year round.

8. Our Target Market

Bolingo and Sons Barbing Salon is in business to service a wide range of customers in West Palm Beach, Florida – United States of America. As a matter of fact, we are well positioned and equipped to handle only regular customers but also celebrities, politicians and public figures.

Before choosing a location for our barbing salon, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.

Basically, those who will benefit from our service offering are adults- both male and female, as well as children. This type of folks cut across various sectors of the economy. Our target customers can be classified into different groups. As a matter of fact, those who need the services barber cuts across people of all walks of lives, ages, cultures, race, religion and tribes.

The fact that we are going to open our doors to a wide range of customers does not in any way stop us from abiding by the rules and regulations governing the barbing salon and beauty care industry in the United States. Our staff is well – trained to effectively service our customers and give them value for their monies. Our customers can be categorized into the following;

  • Celebrities
  • Public Figures
  • Politicians
  • Business Executives
  • Sport men and women
  • Young Adults
  • Elderly people
  • Ladies who carry low cut

Our competitive advantage

No doubt starting a barber shop business might not be a herculean task after all. As a matter of fact, it is an easy to set up business that does not require formal training to achieve (excluding the United States of America). This means that you might even decide to get into this trade without training, provided you will hire expert stylists.

Anybody can set up a barbing salon, if they have the required startup capital. It means that the possibility of having countless barbing salon is high hence the increase in competition in the industry

We aware of this which is why we are leaving no stone unturned in making our barbers’ shop a one stop arena. It is for that reason that we have decided to come up with a business concept that will position us to become the leader in West Palm Beach – Florida.

Our competitive edge is that we are a standard barbing salon that has a good number of licensed and well – experienced barbers that are on standby to meet the needs of the clients both in our shop and home services. Our business offerings also will easily assist us in attracting the various clients that will look to attract.

We are quite aware that to be highly competitive in the barbing salon and beauty care industry means that you should be able to deliver consistent quality services; you should have sense of style and excellence.

Bolingo and Sons Barbing Salon is coming into the market well prepared to favorably compete in the industry. Our barbers’ shop facility is well positioned (centrally positioned) and visible, we have enough parking space with good security.

Our staff are well groomed in all aspect of the business and all our employees are trained to provide customized customer service to all our clients. Our services will be carried out by highly trained professional and licensed barbers who know what it takes to give our highly esteemed customers value for their money.

We are going to be one of the few barbing salon in the whole of West Palm Beach Florida that will offer home services and also run a standard barbing salon that will be open for a minimum of 15 hours a day and 7 days a week. We have enough trained and licensed barbers that are ready to run a shift system.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Bolingo and Sons Barbing Salon will ensure that we do all we can to maximize the business by generating income from every legal means within the scope of our industry. Below are the sources we intend exploring to generate income for Bolingo and Sons Barbing Salon;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field. Below are the sales projections that we were able to come up with for the first three years of operations;

  • First Year-: $50,000 ( From clients who visit our barbing salon ): $150,000 ( From home service clients / celebrities / public figures / politicians et al )
  • Second Year-: $100,000(From clients who visit our barbing salon): $300,000 ( From home service clients / celebrities / public figures / politicians et al )
  • Third Year-: $200,000(From clients who visit our barbing salon): $500,000 ( From home service clients / celebrities / public figures / politicians et al )

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and the arrival of a well – established brand in same location as ours within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

The marketing and sales strategy of Bolingo and Sons Barbing Salon will be based on generating long-term personalized relationships with customers. In order to achieve that, we will ensure that we offer top notch all – round home healthcare services at affordable prices compare to what is obtainable in Florida.

All our employees will be well trained and equipped to provide excellent and top notch hair care / barbing services and customer service. We know that if we are consistent with offering high quality service delivery and excellent customer service, we will increase the number of our customers by more than 25 percent for the first year and then more than 40 percent subsequently.

Before choosing a location for our barbing salon, we conducted a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of West Palm Beach, Florida – United States of America.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the barbing salon and beauty care industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in West Palm Beach – Florida.

In summary, Bolingo and Sons Barbing Salon will adopt the following sales and marketing approach to win customers over;

  • Introduce our barbing salon by sending introductory letters to residence, business owners and corporate organizations
  • Advertise our barbing salon in community based newspapers, local TV and local radio stations
  • List our barbing salon on yellow pages ads (local directories)
  • Leverage on the internet to promote our barbing salon business
  • Engage in direct marketing
  • Leverage on word of mouth marketing (referrals) from satisfied and loyal customers
  • Leverage on the internet / relevant social media platforms to market our barbing salon business

11. Publicity and Advertising Strategy

We are in the barbing salon services business -to become one of the market leaders and also to maximize profits hence we are going to explore all available conventional and non – conventional means to promote our home healthcare services business.

Bolingo and Sons Barbing Salon has a long term plan of offering hair care services in various locations all around Florida (home services) which is why we will deliberately build our brand to be well accepted in West Palm Beach before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand to the general public. Here are the platforms we intend leveraging on to promote and advertise Bolingo and Sons Barbing Salon;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community programs / events
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
  • Install our Bill Boards on strategic locations all around West Palm Beach – Florida.
  • Engage in road show from time to time
  • Distribute our fliers and handbills in target areas
  • Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

Bolingo and Sons Barbing Salon will work towards ensuring that all our services are offered at highly competitive prices compare to what is obtainable in The United States of America.

We know the importance of gaining entrance into the market by lowering our pricing so as to attract all and sundry that is why we have consulted with experts and they have given us the best of insights on how to do this and effectively gain more clients soon.

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in West Palm Beach – Florida.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our products will be same as what is obtainable in other places.

On the average, our haircut services will cost between $10.00 and $50.00 per service rendered. Do bear in mind that this depends on the service rendered.

  • Payment Options

At Bolingo and Sons Barbing Salon, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money
  • Check (only from loyal customers)

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

Starting a barbing salon business is a business that any serious minded entrepreneur can successfully start without breaking the bank.

This is so because aside from the money required to rent a shop which can be expensive depending on the size and location of the facility, every other expenses that is required are quite within the reach of a serious minded entrepreneur.

The items listed below are the basics that we would need when starting our barbing salon business in West Palm Beach – Florida, United States, although costs might vary slightly depending on the state of the economy;

  • The Total Fee for Registering the Business in Florida – $750.
  • Legal expenses for obtaining licenses and permits – $1,500.
  • Marketing promotion expenses for the grand opening of our barbing salon in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
  • Cost for hiring Business Consultant – $2,500.
  • Cost for Computer Software (Accounting Software, Payroll Software, CRM Software, Microsoft Office, and QuickBooks Pro et al) – $3,000
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $3,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
  • Cost for office remodeling (construction of racks and shelves) – $10,000.
  • Other start-up expenses including stationery ($500) and phone and utility deposits – ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $70,000
  • The cost for Start-up inventory (stocking with a wide range of products – clippers, shaving powder, hair shampoo and aftershave et al) – $ 10,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound system, Mirrors, tables and chairs et al): $4,000.
  • The cost of Launching a Website: $700
  • The cost for our opening party: $5,000
  • Miscellaneous: $2,000

We would need an estimate of $150,000 to successfully set up our standard and first class barbing salon business in West Palm Beach – Florida. Please note that this amount includes the salaries of all the staff for the first month of operation.

This are most of the equipment and supplies we will purchase before officially opening our barbing salon to the general public;

  • Barber chair
  • Hair clipper
  • Barber cloth or wrap
  • Barber powder (talcum powder or baby powder)
  • Barber neck paper/tape
  • Barber mirror or back mirror
  • Hair brilliantine
  • Hair dryer, hair blower or blow drier
  • Hair pomade
  • Hair scissors
  • Shave brush
  • Shaving oil
  • Shaving razor
  • Mustache wax

Generating Funding / Startup Capital for Bolingo and Sons Barbing Salon

Bolingo and Sons Barbing Salon is a private business that is solely owned and financed by Mr. Donald Tyler and his son Trump Tyler. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas Bolingo and Sons Barbing Salon intends to generate our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $30,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factor are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Bolingo and Sons Barbing Salon is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our barbing salon services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Bolingo and Sons Barbing Salon will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our long – term serving staff and it will be based on their performance for a period of five years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dream.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Securing Barbing license: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the required salon equipment / tools et al (Clippers, Sterilizers and hair cut accessories): In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors: In Progress

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Barber Shop Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Barber Shop Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Barber Shop Plan Here

You’ve come to the right place to create your barber shop business plan.

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Barber Shop Business Plan Example

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Barber Shop Business Plan FAQs

What is a barber shop business plan.

A barber shop business plan is a plan to start and/or grow your barber shop business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your barber shop business plan using our Barber Shop Business Plan Template here .

What Are the Main Types of Barber Shops?

There are many types of barber shop companies. Some barber companies are more traditional where they offer basic haircuts, shampoos, and shaves. Other barber shops focus on a more luxurious presence where they offer the same services as a traditional barber shop, but with luxury chairs and accommodations. There are some barber shops that focus on younger, trendier men that want fresh fades with designs, a trendy haircut, and/or a clean and modern beard trim.

What Are the Main Sources of Revenue and Expenses for a Barber Shop Business?

The primary source of revenue for a barber shop are the revenues it generates for the barber shop services it provides. Another revenue stream is the rent collected from the other barbers and stylists that rent space in the barber shop.

The key expenses for a barber shop business are the cost of purchasing the barber shop equipment and supplies. Other expenses are the rent and utilities for the facility.

How Do You Get Funding for Your Barber Shop Business Plan?

Barber shop businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Another option for a barber shop is an SBA loan as they provide a lower interest rate and longer loan term. Outside investors, friends, and/or family are other common funding sources.

What are the Steps To Open a Barber Shop Business?

Opening a barber shop business can be an exciting endeavor. Having a clear roadmap of the steps to open a business will help you stay focused on your goals and get started faster.

1. Develop A Barber Shop Business Plan - The first step in opening a business is to create a detailed barber shop business plan pdf or doc that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your barber shop business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your barber shop business is in compliance with local laws.

3. Register Your Barber Shop Business - Once you have chosen a legal structure, the next step is to register your barber shop business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to open your barber shop business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Barber Shop Equipment & Supplies - In order to start your barber shop business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to open promoting and marketing your barber shop business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful barber shop business:

  • How to Start a Barber Shop Business

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Barber Shop Business Plan Template

If you want to start a barber shop business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 7,000 entrepreneurs and business owners create business plans to start and grow their barber shops.

Below are links to each section of your barbershop business plan template:

Next Section: Executive Summary >

Barber Shop Business Plan FAQs

  • What Is the Easiest Way to Complete My Barber Shop Business Plan?
  • Growthink’s Ultimate Business Plan Template allows you to quickly and easily complete your Barber Shop Business Plan.
  • What Is a Barbershop Business Plan?
  • A solid business plan provides a snapshot of your barber shop as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes a marketing plan and market research to support your plans. Your plan should also include a full financial model including income statement, cash flow statement and balance sheets.
  • Why Do You Need a Business Plan?
  • If you’re looking to start a barber shop or grow your existing barber shop you need a business plan. A successful business plan will help you raise funding, if needed, and plan out the growth of your barber shop in order to improve your chances of success. Your own barber shop business plan is a living document that should be updated annually as your company grows and changes.
  • What Are the Sources of Funding for a Barber Shop?

The second most common form of funding for a barber shop is personal savings. Other funding options are credit cards, crowdfunding and angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Start Your Barber Shop Plan Here

BARBER SHOP BUSINESS PLAN OUTLINE

  • Barber Shop Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Barber Shop Business Plan Summary

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How to Start a Barbershop Business in (2024): Step-by-Step Guide

Matthew Khalili

  • January 3, 2024

18 Min Read

start a barber shop

  • Startup costs:  $75,000-150,000
  • Industry trend:  Growing
  • Difficulty: — Moderate to High
  • Profitability: $20k-$100k
  • Time to build: 9 to 18 months
  • Commitment: Full-time

Remember those old barbershops with the red, white, and blue poles outside? Some are still places where people chat and laugh. Others have evolved into these fancy retreats where a simple haircut feels like a day at the spa.

Think about this: if you’re good at cutting hair, why not start a barber shop? One that’s a reflection of who you are and what you love.

Since 2013, the grooming industry has been steadily improving . This means a well-run barbershop can be a profitable venture.

But starting a business is hard. It’s like learning some dance moves. If you’re wondering how to start a barbershop. Dive in, and we’ll guide you through the steps.

How much money do you need to start a Barbershop?

According to the US Small Business Administration (SBA), the startup costs for barbershops typically sit between $50,100- $148,400. This includes barber school fees. So, if you’re already trained at a barber school, it’ll cost less.

Now, what do you need to open your shop? Here’s a simple list:

  • Chairs for cutting hair and some extra for those waiting.
  • Essential tools like scissors, hair clippers, and other stuff.
  • A cash machine and stuff to keep the place clean.

To learn more about how much it costs to start, check out the startup costs for launching a barbershop .

Before diving in, you must draft your barbershop business plan that outlines all these costs.

What is the Average Barbershop Profit Margin?

The earnings of a barbershop business can vary based on several factors. Most barbershop owners rent out chair space to independent contractors, who then pay a percentage of their haircut earnings for the space.

As per IBIS World , a barbershop typically makes a profit of 10-20% of its total sales. On average, as of 2022, a barber shop owner in the United States earns about $53,654 annually. However, earnings can differ state by state, influenced by population and local business dynamics.

Pros and Cons of Starting a Barber Shop Business

Starting a barber shop business offers flexibility and networking opportunities, but it also comes with challenges.

  • Building Business Connections:  You will connect with many people with diverse backgrounds.
  • High Customer Retention:  Most people prefer to frequent a single hair salon. A satisfied customer might also become a source of word-of-mouth marketing.
  • Steady Income:  Once your business is firmly established, you can expect a consistent stream of earnings.
  • Competitive Landscape:  You might come across many barbershops in your area, leading to competition.
  • Initial Investment: Building a customer base demands marketing expenditures.
  • Persistence: Establishing a solid reputation requires an investment of time and patience.

Having weighed the pros and cons, let’s now dive into our comprehensive, step-by-step guide on how to establish and run a successful barbershop.

Step-by-step Guide to Start a Barbershop

Table of contents.

  • Understanding the Barbershop Industry and Market
  • Brainstorm a Barber Shop Name
  • Find the Right Location for Your Barber Shop
  • Write a Barbershop Business Plan
  • Create a Service Menu
  • Register Your Barber Shop
  • Apply for Barbershop Business Licenses and Permits
  • Get a Business Insurance
  • Apply for a Business Bank Account & Credit Cards
  • Fund Your Business
  • Build a Team
  • Prepare to Launch Your Business

1. Understanding the Barbershop Industry and Market

It’s essential to do market research to determine who your customers will be—whether it’s men, women, kids, families, or anyone with hair.

With that being said, here are some significant trends and statistics that you should know about:

Barbershop Industry Size: The US barbershop market will be worth $4.9 billion by the end of 2023.

Growth History: The industry’s annual revenue has grown by 1.5% since 2017.

Future Growth: The barbershop business and beauty salons are predicted to grow. According to IBISWorld, there’s an expected 19% annual growth in job openings for barbers and related professions through 2030.

Business Numbers: The US has over 107,000 barber shops.

Employment: Barber shops employ around 135,000 people in the US.

Technology and Innovations in Barbering:

  • The barbering world has evolved, adopting modern tools like electric clippers, razors, and specialized software for efficient client management.
  • Augmented reality tools allow previews of haircuts, reducing dissatisfaction rates and boosting trust.

Challenges in the barbershop business:

  • Finding skilled and professional barbers.
  • Managing risks like accidents and misunderstandings with customers.

Who works in barber shops?

Gender: Most barbershop managers (75%) are male, with 25% female.

Education: About 35% of these managers have a high school diploma.

Age: On average, a barber shop manager is 41 years old.

2. Brainstorm a Barber Shop Name

If you’re starting a barbershop, one of your first tasks will be to come up with a business name for it. This can be a challenging process, but here are a few tips to make it easier:

  • Choose a business name that clients can remember, pronounce, and recommend easily.
  • Ensure the name aligns with the products and services you offer.
  • Consider asking friends, family, colleagues, or social media for their recommendations if you’re having trouble deciding.
  • If you’re planning to have a website, include relevant keywords like “barber” or “hair” to improve search engine optimization (SEO).
  • Use online tools to get suggestions for business names. Simply enter keywords and get instant ideas.

Once you’ve settled on a name, check its availability on the US Patent and Trademark Office website. Additionally, see if the related domain is available, preferably with “.com” or “.org” as they are more credible.

barber shop business plan sample philippines

Want a Unique Name for your Barber Shop?

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3. Find the Right Location for Your Barber Shop

Making the right decision about your barbershop’s location is essential. The location can significantly impact the flow of customers and the returns on your investment.

When looking for a location to start a barbershop, choosing a place in a densely populated area with a high demand for men’s haircuts and grooming services is important. This could be near residential places or commercial complexes. You can use online platforms such as Craigslist, Crexi, and Instant Offices to search for available commercial spaces for rent in your area.

Be sure to pick a spot with excellent visibility to draw walk-in customers. Additionally, consider the presence of complementary businesses like beauty salons or men’s clothing stores. They can boost the number of people passing by your barbershop.

Lastly, Think about your crew. A place that’s easy to get to has local amenities and ample parking. It’s not just a win for customers; your team will thank you, too.

Here is the list of the best states for opening a barbershop:

Source: Zippia

4. Write a Barbershop Business Plan

Alright, here’s the deal: skills and experience? Check. But what’s the game plan? Crafting a rock-solid barbershop business plan is like cooking a master recipe – every ingredient matters.

Here’s what your barbershop business plan should include:

  • Executive Summary: A short note about what’s in the plan. It’s better to write this last.
  • Company Overview: Talk about what your shop is about, what you want to do, who owns it, and your main goals.
  • Product and Services: List the services your shop will have.
  • Market Analysis: Look at what customers want, popular trends, and areas you can grow in. Also, see where you stand compared to others.
  • Competitive Analysis: Look at other barber shops. Note what they do well and not so well, and think about how your shop is different.
  • Sales and Marketing: Think about what makes your shop special. Plan how you’ll tell people about it and get them to come.
  • Management Team: List the main people running the shop, what they do, and their background.
  • Operations Plan: Talk about where you’ll get your stuff, where the shop will be, the tools you’ll need, and how things will run day-to-day.
  • Financial Plan: Plan your money for the next three years. Think about costs to start, when you’ll start making a profit, expected money coming in and going out, and overall financial health.
  • Appendix: Add any other important papers or information about money or the business.

Crafting these sections with accuracy isn’t a simple task. It takes a lot of time, a keen eye for details, and ongoing hard work.

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5. Create a Service Menu

Alright, diving deep into setting up your barbershop, one of the important aspects to nail down is your service menu. This isn’t just a list—it’s the heart and soul of what you’re offering. Here’s what you should have on your radar:

Define Your Services:

  • What’s going to be your barbershop’s signature offering? It could be the classic flat-razor shave or a trendy curly hairstyle. Understand your niche and your target market.

Pricing It Right:

  • Understand the actual costs: Think materials, labor, and overheads.
  • Experience Matters: Consider tiered pricing. Is the client getting styled by a seasoned barber or a newbie?
  • Profit Margin: Know your breakeven point, and don’t forget to mark up. Value your craft.

Know Your Customer:

  • Who’s your target audience? While “everyone” sounds excellent, it’s about understanding who sees value in what you’re charging.
  • Pro Tip: Not everyone is hunting for a bargain. For some, a premium price signifies unmatched quality.

Stay Updated on Market Rates:

  • What’s the going rate for the hair services you’re offering?
  • Trends Alert: If mullets become the next big thing (thank Zac Efron for that), know that styles in vogue might fetch you a bit more.

Peek at Competitors:

  • A glance at other barbershop or salon menus can spark ideas.
  • Gap Spotting: Identify services missing from their offerings. That could be your golden ticket for a niche target market.

Craft Your Menu with Care:

  • Language matters. Ditch the jargon. Opt for terms like “buzz cut” or “straight razor shave.”
  • Perception Game: Is it a “price list” for you or a more upscale-sounding “service guide”?

6. Register Your Barber Shop

First and foremost, deciding on your business entity structure is crucial. If this is your maiden venture into the barber shop business, you have several entity options to consider:

Select the business structure first

First and foremost, deciding on the structure of your business is crucial. If this is your maiden venture into the barber shop business, you have a few options:

  • Sole proprietorship
  • General partnership
  • Limited liability company
  • Limited partnership
  • Corporation

Many experts, including those from reputable sources like Forbes, often recommend selecting a business entity such as a Limited Liability Company (LLC) structure. It shields your personal assets from potential business debts and offers tax benefits.

Find a Registered Agent

With your business entity decided upon, especially if you’re leaning towards an LLC or Corporation, you’ll need to appoint a Registered Agent.

They are responsible for receiving and responding to official communications and legal documents on behalf of your barber shop.

An individual or an agency must be based in the same state as your business.

Register with the state and local laws & obtain business EIN

Next up is registering your barber shop with the state. Procedures vary depending on your state’s requirements, so it’s good to be thorough. Typically, you’ll liaise with your state’s Secretary’s office.

During this phase, you must also get an Employer Identification Number (EIN) from the Internal Revenue Service (IRS). Think of this number as a unique identity for your business. This number is significant for tax-related matters and opening a business bank account.

Apply for tax registration

Lastly, let’s not forget about taxes. Make sure you’re registered appropriately for both state and federal taxes. This includes the usual suspects: sales tax, income tax, and employment taxes if you’re bringing some skilled barbers on board.

It might sound a tad complex, but having a registered agent by your side can make it flow much smoother, helping you navigate local laws and regulations.

7. Apply for Barbershop Business Licenses and Permits

If you’re taking steps on how to start a barbershop, you’ll soon realize that paperwork is an essential part of the journey. So, let’s get down to business!

First, it’s crucial to know that every barber shop business, or most small businesses, needs licenses or permits to kick off. The specifics might vary based on where you set up shop and local regulations.

At the state level, barber shops are usually under the microscope. But diving a bit deeper, here’s what you might need:

  • Business Operation License: This is the green light from either your city or county. It permits you to run your barber shop in that specific area.
  • Zoning and Land Use Permits: Before you fall in love with a location, make sure the local zoning laws give you a thumbs up. Some places have rules about where certain businesses can operate.
  • Building Permit: Thinking of giving your space a makeover or starting from scratch? This permit ensures that any construction or remodeling you do is on the up and up.
  • Sales Tax License: Regardless of its name, which varies by state, if you’re selling products or services, you’ll likely need this.
  • Certificate of Occupancy: This isn’t just a piece of paper. It confirms that your barber shop meets building codes and is safe for business.
  • Barber Shop or Salon License: Everyone needs to be licensed, whether you own the shop or hire employees. Plus, licenses often hinge on your shop’s location, and there’s usually a manager named as the point of contact. If hiring, ensure you’re bringing a licensed barber to maintain compliance. Don’t forget to keep up with your state’s safety requirements, too.
  • Inspections: Depending on where you set up shop, your business might need to go through inspections from the building and health departments. Thanks to state and local laws, it’s just part of the deal.

Finally, a word of advice. Go through your state and local websites meticulously. They’ll guide you on the exact licenses and permits for your area. And, since paperwork is a recurring part of the barbershop business, keep track of renewal dates to ensure smooth sailing. Remember, staying compliant is a big part of running a successful business.

8. Get a Business Insurance

Starting a barbershop isn’t just about sharp scissors and comfy chairs. To ensure your barbershop thrives, you need to think about the unforeseen. This is where business insurance comes into play.

While diving into how to start a barbershop, you’ll discover that insurance is your safety net. It’s there to catch you when unexpected hiccups threaten your dream. Now, there’s a variety of insurance types to consider:

  • General Liability Insurance: This is like the Swiss Army knife of insurance. It’s comprehensive, covering many aspects of your business, from injuries in your shop to property damage. If you choose one insurance, let this be the one.
  • Business Property Insurance: It’s there to look after your gear and tools. After all, without them, there’s no barbershop!
  • Equipment Breakdown Insurance: This insurance covers repair or replacement costs if machinery malfunctions.
  • Worker’s Compensation: This one’s for your team. If someone gets hurt while working, it ensures they’re taken care of.
  • Property Insurance: This secures your physical space, be it a cozy corner shop or a more substantial establishment.
  • Business Owner’s Policy (BOP): This is a combo meal. It bundles several insurance types, offering a comprehensive cover.

9. Apply for a Business Bank Account & Credit Cards

Apply for a business bank account to keep your barber business finances clear and separate from personal assets. It’s like keeping your hair-cutting scissors separate from the ones you’d use for crafts. It ensures clarity and safety!

Here’s the simple breakdown:

Open Business Bank Account:

  • Keeps personal and barber shop business expenses apart.
  • Protect your savings like a pro.
  • Makes handling money and paying business taxes smoother.
  • Personal assets protection

Get a Business Credit Card:

A business credit card linked to your business accounts is not just about separating expenses. Business credit cards can also open doors to helpful funds like small business loans down the road.

10. Fund Your Business

Starting a barber shop requires an investment. It’s not just about getting a space and setting up chairs. You have to think about the tools, like clippers and scissors, and there are fees for licenses, insurance, and registrations. So, how can you get the funds to kick off your barber shop business?

Here’s the scoop:

  • Debt Financing: This is basically borrowing money you’ll pay back with some interest. Many places offer this, from banks to government programs. Just make sure you know the terms.
  • Equity Financing: Instead of a loan, you give a part of your barbershop ownership to someone, and they give you money. It’s a trade-off but can be beneficial if you find the right partner.
  • Grants: Some organizations, like government bodies or charities, might offer grants. This money doesn’t need to be paid back, but getting a grant isn’t easy. You’ll need to do your research and put in a strong application.
  • Friends and Family: Your loved ones might believe in your vision and want to help. Just be sure to get everything in writing so everyone’s on the same page. And get some legal advice, too, just to be safe.
  • Crowdfunding: Websites like Kickstarter let people pitch in to make your dream a reality. There’s also Fundable and WeFunder, where investors can support your barber shop idea.

11. Build a Team

Starting a successful barbershop business requires more than just a great location and equipment; it’s also about the people. Your team will be essential in how customers view your barber shop. So, who should be part of your team? Here are the roles that you should include:

  • Barbers – They cut hair and do other things.
  • Receptionists – They set up appointments and talk to customers.
  • Marketing Person – They help people find your shop online.

You might hire all of these people, or just some, depending on how big your shop is and what you need. Sometimes, you might have one person doing many jobs or many people doing one job.

To find workers without spending money, you can put job ads on places like LinkedIn, Facebook, or Jobs.com. If you want to spend a little, you can use websites like Indeed, Glassdoor, or ZipRecruiter. If you have some extra money, you can also get a special company (recruitment agency) to find workers for you.

12. Prepare to Launch Your Business

Before you launch your barbershop for customers, here are some things that you need to take care of:

Essential Barber Equipment:

Before opening the doors to your barber shop, ensure you have the right tools in place:

  • Clippers and their accessories.
  • Hair shears and trimmers.
  • Shavers and a razor holder.
  • Neck strips and their dispensers.

Going Digital with a Business Website:

In today’s digital age, having a business website is crucial for any barbershop business. It’s not just about online visibility; it’s about building a brand and reaching a wider audience.

Here’s what your website should have:

  • Showcase essential details: location, contact information, and how customers can book appointments.
  • Include high-quality pictures of your shop and team, complemented by clear descriptions of your services and pricing.
  • Ensure your site is mobile-friendly, offering a seamless browsing experience for visitors.

Tools for Smooth Operations:

Running a barber business can be complex, with numerous roles to juggle. Thankfully, the digital world offers tools to make tasks easier:

Consider using management software. These tools can assist with appointment scheduling, customer data handling, and invoicing.

Amplifying Your Presence with Marketing Strategies:

A good marketing strategy is vital for both new and established businesses. It can expand your reach through digital platforms and bring in more customers.

Here’s how you can do this:

  • Link your website to your social media platforms, ensuring consistent branding and messaging.
  • Utilize platforms like Facebook for targeted ads, reaching out to specific groups, for instance, men under 50 in specific areas.
  • Embrace Instagram’s visual appeal for showcasing your services and engaging with a different target audience.
  • Optimize your website for search engines. A practical SEO approach can elevate your site’s ranking, making it more visible to potential clients.
  • Encourage and respond to reviews on platforms like Yelp and Google My Business, essential for businesses like barber shops that thrive on local clientele.

With a good business plan, you have a better shot at getting the money you need to start your shop.

Related Barber Shop Resources

  • Babershop Business Plan Template
  • How Much Does it Cost to Start a Barber Shop

Now that you know the ins and outs of opening a barbershop, you can transform your shop into a bustling hotspot for fresh cuts and shaves.

Ready to take the leap? Use our barbershop business plan template to ensure you’ve thought of everything and get your barbershop ready for customers.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks, AI-assistance, and automatic financials make it easy.

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Frequently Asked Questions

What license do i need to open a barber shop.

Different states have unique rules when opening a barber shop. Additionally, you might have local regulations to follow. Generally, to launch your own barber shop, you’ll likely need:

  • Business Operation License
  • Zoning and Land Use Permits
  • Building Permit
  • Sales Tax License
  • Certificate of Occupancy
  • Barber Shop or Salon License

What are the legal requirements for starting a barbershop?

Starting a barbershop means meeting specific legal requirements. These can vary depending on your location but generally include the following:

  • Acquiring necessary licenses.
  • Registering your barber shop.
  • Getting the proper permits.
  • Securing barber shop insurance.
  • Finalizing a Lease Agreement.

Is owning a barber shop profitable?

Running a successful barbershop can yield substantial profits, potentially up to $300,000 annually. However, reaching this mark requires dedication, investment, and a unique vision.

Do I need a business plan to start a barbershop?

Absolutely. A comprehensive business plan is fundamental when starting or expanding a barbershop. It offers a clear direction for your business journey and can be invaluable when seeking financial support

What factors should I consider when choosing a location for my barbershop?

Picking the right spot for your barbershop is crucial. Here’s a quick guide to help:

  • Buzzing Areas: High foot traffic areas can bring in clients, but consider the rent.
  • Strategic Neighbors: Proximity to offices or schools can provide a consistent clientele.
  • Budding Hubs: Emerging neighborhoods might offer affordable rent and a growing customer base.
  • Team Comfort: Accessibility and amenities matter for your staff, too.

About the Author

barber shop business plan sample philippines

Matthew Khalili is an experienced business planning expert and the founder of The Plan Writers. With over a decade of experience in the field, he has helped numerous entrepreneurs in creating investor-ready pitch decks and business plans. Matt has enabled 5000+ startups to raise over $1 billion through his business plan, market research, and financial modeling services. Read more

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Men's Salon Business Plan

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Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.">

Jonpaul’s is an upscale old-world gentleman’s barber shop that offers today’s progressive gentlemen a haven where he can sit back, relax and experience the “World Class” art of grooming and services in a gentleman’s club atmosphere, which is masculine and therapeutic. Jonpaul’s is aimed at an exclusive market and a discerning customer base, and will add tremendous value to our community while offering a combination of “World Class Services” not currently being offered by any competitor in the greater Gigaburb area. We intend to be profitable by increasing our client base through becoming a highly sought after destination.

Our goal, beyond becoming a profitable business, is becoming a trusted destination whereby the clients in our community can come to refresh their minds and bodies, replenish their energies, and network with their colleagues and friends!

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1.1 Mission

Jonpaul’s will provide a comforting, yet stimulating, old world gentleman’s club atmosphere in which customers will be able to relax both their body and mind, through a wide range of services. Jonpaul’s will establish itself as a world class service provider to which clients can always come to escape the stresses of life, and rejuvenate their energies, enjoy the camaraderie of their colleagues and friends.

1.2 Keys to Success

The keys to success in our business are:

  • Location : Providing an easily accessible location for clients.
  • Environment : Providing an environment conducive to giving relaxing and professional service.
  • Convenience : Offering clients a wide range of services in one setting, and extended business hours.
  • Reputation : Reputation of the owner and staff as providing superior personal service. 
  • Effective advertising : Advertising in the corporate environment.

1.3 Objectives

The objectives for Jonpaul’s are outlined below:

  • To create a service-base company whose goal is to exceed customer’s expectations.
  • Sales increase substantially by end of Year 2 and nearly double year one revenue by the end of Year 3.
  • To increase the number of clients services by at least 20% per year through superior performance and word-of mouth referrals.
  • Have a clientele return rate of 90% by end of Year 1.
  • Become an established community destination by end of Year 1.

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Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

Jonpaul’s is a full-service gentleman’s barber shop dedicated to consistently providing world class men’s grooming services to our clients, high quality products while furnishing an enjoyable relaxing atmosphere at an acceptable price/value relationship.

Our Motto: “World Class Service Begins Here”

The timing is right for this venture. Patiently searching for the last few years for a similar highly recognized existing business in a prime location, was unsuccessful. We therefore decided to build one from the ground up.

2.1 Start-up Summary

After spending several months searching for a high-end exclusive gentleman’s barber shop to purchase, the owners decided to start an exclusive barber shop – men’s grooming services from the ground up. The start-up capital will be used for the design, leasehold improvements, and equipment for the shop. The start-up cash has been marked for the estimated amount needed to cover operational expenses for the first two months.

Mens salon business plan, company summary chart image

2.2 Company Locations and Facilities

Jonpaul’s is located in The Mall, a 160,000 foot shopping and entertainment center in Gigaburb. The suite is 1,950 sq. ft at $24.50/sq. ft. with a 3-year lease. This site is a very high profile area with easy access and ample parking.

The Mall is anchored by Regal Cinema, the largest theater chain in the Gigaburb market with a 16-screen, state of the art complex. In addition to specialty retail and service shops within the center, there is a food pavilion anchored by Starbucks, Macaroni Grill, Garrison’s, and Rio Bravo. Other tenants include Ben & Jerry’s, Las Vegas Golf, specialty furniture, boutiques, antiques, and specialty children shops.

The Mall is located on the corner of a highly traveled State Highway and a Metro Road in the high growth, affluent area of Gigaburb. The Mall’s primary trade area will serve the burgeoning country club communities and exclusive neighborhoods located within a fifteen-minute drive from the site. According to Equifax National Decision Systems, the primary trade area in 2000 had a population of 317,931 that is projected to reach 358,716 by 2005.

2.3 Company Ownership

Jonpaul’s is a privately held S corporation co-owned by Cathy Leskie and her husband Dr. Jonpaul Leskie. Cathy Leskie has 10 years experience in the hair and spa industry. She studied in the U.S. and Europe and continues to stay on top of the latest styles, trends and products. Cathy has worked as a stylist, then as a manager – managing 16 stylist in a prestigious upscale salon.

Dr. Jonpaul Leskie – is President/CEO of  Jp Leskie & Associates, a Technology Consulting Firm. Dr. Leskie is a pioneer and innovator with over 30 years experience in the computer, e-business and telecommunications industry. Dr. Leskie has a proven track record of success in launching new business and directing operations for Fortune 500 companies worldwide.

To achieve our objectives, Jonpaul’s is seeking loan financing. This loan will be paid from the cash flow from the business, and will be secured by the assets of the company, and backed by the character, experience and personal guarantees of the owners.

Products and Services

Jonpaul’s is considered an upscale full-service barber shop – services exclusively for men. We offer our clients a gentleman’s club atmosphere, with a complimenting wide range of services and products that include:

  • Hair : Cut and style,  one step hair color, highlights, toner, corrective color, hair and scalp treatments
  • Shaves : Traditional straight razor shaves, hot towels, and balm treatment
  • Nails : Manicures, pedicures
  • Waxing Services : Eyebrow shaping
  • Men’s Services : Essential facials and peels, sports massage, deep tissue massage
  • Hair Laser Removal : Hair removal on neck, back, ears, etc.
  • Shoe Shine : Shoe shine service in the waiting room or while services are being performed.
  • London : Shave creams, soap, bath oils, shaving accessories exclusively for men
  • United States : Shave creams, skin care, shaving accessories exclusively for men.

Explanations and/or consultations will be provided on all services and products if needed.

3.1 Product and Service Description

3.2 competitive comparison.

There are many salons in The Mall’s area, but no direct competitors. There is no one place in the greater Gigaburb area that offers a high-end gentleman’s barber shop exclusively for men, where a gentleman can sit back, relax in a gentleman’s club atmosphere and experience the art of traditional grooming services in an environment that is masculine and therapeutic.

3.3 Sales Literature

Service brochure, logo/slogan with advertising to be included, and a planned website.

3.4 Fulfillment

Jonpaul’s services sell themselves. World Class Service performed in an upscale environment will attract clientele. Our prices are very reasonable for the quality of services provided. We have an agreement with a U.S. based importer of our London products, which keeps our product price at its lowest price point.

3.5 Technology

Jonpaul’s will sell complimenting products of the highest quality, and latest scientific development.

Our gentleman’s shop computer system, incorporates the latest hardware and software to manage appointments, client database, point of sale, email capabilities, Web-enabled networking, inventory, bar code reading, historical data, employee records, transaction history, accounts receivable/payable and payroll. Back-up of the system is performed daily.

Clients will be emailed appointment confirmation messages two days prior to appointment. In addition they will also receive a personal phone call one day prior to appointment to confirm appointment. A thank you note will be emailed automatically after services have been performed.

Our gentleman’s shop will incorporate a wireless network within the facilities. It will serve as an internal network and provide a service for our clients that need to access the Internet while visiting our facilities.

3.6 Future Products and Services

Jonpaul’s will be considering branding its own product line in the future. In addition it may offer chiropractic services and acupuncture services on an as needed basis. Jonpaul’s will always remain involved with the best men’s hair styling and health techniques offered, and will implement them if deemed appropriate and feasible for Jonpaul’s clientele.

Market Analysis Summary how to do a market analysis for your business plan.">

Jonpaul’s will focus on the professional male. An Internet study revealed that 85% of professional men had personal hair grooming services performed during the workday. The space at The Mall fits the demographics for our business. Applied Geographic Solutions estimates that 59,251 people live within a three-mile radius of our facility and 42,759 work there. They estimate 161,848 live within a five-mile radius and 109,867 work there. There are 15 business parks totaling 6,206 businesses located within a seven-mile radius.

4.1 Market Segmentation

Our target market will be barber shop services for the professional male. Based on our Internet survey, 80% of our services will be associated with hair, hair color, shaves, shoe shine; 15% will come from facial, massage, nail, and tanning services; and 5% will come from products. Thus, our target market will be male professionals and retirees, from the age of 25, with individual and household incomes greater than $75,000.

The following table and chart depict our potential customers with a conservative annual growth rate of 4%. The annual growth rate for the area has been 7.5% since 1990.

Mens salon business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

The members of these market segments have luxury money on hand, and lead professional lives filled with very busy schedules. All persons usually need hairstyling regardless of income level, and make the effort to find money available to style their “look.”

4.2.1 Market Trends

In spite of the massive growth in residential and corporate complexes and substantial employment within 7 miles of The Mall, a gap currently exists in the retail trade and entertainment area. The shopping center is strategically located between two major malls, each occupying more than 1.2 million square feet. Virtually no high-end restaurants or commercial support services existed in the Gigaburb vicinity until The Mall was developed. Our facility will be located in this center, which provides a huge competitive advantage.

A population of nearly 205,000 people, consisting of young, upper-class families with an average household income of $92,247, exists within a seven-mile radius of the center. The immediate area surrounding The Mall has impressive demographics as well, with an average household income of $119,423 within a three-mile radius. The average new house sale price in The Mall area in 1998 was $377,249, up from $227,000 in 1990. It is also important to note that many companies are locating their corporate headquarters in the Gigaburb vicinity, not just administrative offices. Another plus is that several office buildings, and hotels, are located within a short drive of our gentleman’s shop.

4.2.2 Market Growth

Our gentleman’s shop’s trade area’s best growth potential is in terms of daytime employment. The total daytime business population in a three-mile radius is 42,759 with the residential population at 59,251. The total daytime business population in a five-mile radius is 109,867 with the residential population at 161,848. The nearby business parks also have an ample supply of land for future office development. An even more predictable source of daytime employment growth is the planned expansion of existing companies.

The Mall is the only shopping and entertainment center site within an 8 mile radius. Jonpaul’s is the only gentleman’s shop exclusively for men at The Mall. The future look very promising for a thriving business with a continual presence of clients.

4.2.3 Market Needs

The traditional barbershop of years past have been traditionally been replaced by unisex salon’s and spa’s which focused mainly on women. Professional men are more health and style conscious, especially men who have achieved a modicum level of professional success. They are willing pay for products and services that are geared specifically toward men. They are looking for an environment that consistently offers quality service, products and camaraderie. They look for a gathering place where they can openly discuss politics, watch sports or stock market news on TV, read the newspaper, network, get a cup of gourmet coffee, buy an imported cigar, and get a shoe shine.

The surrounding area of The Mall and Country County has become a bastion for the successful, having consistently been the fastest growing areas in our state. This has created a community of wealth, mobility, and growth. State Highway is a major north/south highway that connects the northern suburbs to midtown Gigaburb. The section of State Highway near our site is two lanes in each direction and includes an interchange at Metro Road. In 1998, the State DOT recorded an ADT volume on State Highway of 46,082 vehicles per day up from the 1997 traffic count of 38,375. This number is expected to continue to increase substantially over the next few years.

4.3 Service Business Analysis

We are part of the retail health and beauty industry which has four major types:

  • Salons : Stores with only hair styling services and products.
  • Day Spas : Stores specializing in body health maintenance through a variety of services and products.
  • Day Spa & Salon : Stores combining the services of the two aforementioned.
  • Health & Beauty Products : Stores selling only merchandise product covering the wide range of products available but not inclusive of those sold by salons and spas.

The industry is now starting to realize that the traditional barber shop needs to be added to their list of major types. The European market has catered to men since their first barber shop in 1805. The traditional barber shop in Europe is starting to expand its services to include massage, facials, manicures and pedicures based on the suggestions of the “progressive gentleman”. High standards of grooming has always been a tradition in Europe. U.S. professionals who travel abroad have experienced these services and are looking for similar services here in the U.S.

4.3.1 Main Competitors

The main competitor is VanAstorBilts located across town. Strengths of VanAstorBilts are its wide array of spa services. The weaknesses of VanAstorBilts are the limited number of services dedicated specifically to male clients, i.e. hair grooming, shaves, shoe shines. VanAstorBilts services and products cater more toward the female professional. We feel the presence of Jonpaul’s is not a direct competitor to VanAstorBilts and visa versa.

Our market advantage is wide open, and will give us the opportunity to service a large population base of professional males that is not currently being well served.

4.3.2 Competition and Buying Patterns

Clients choose men’s grooming services based on proximity to their daily travels from home and work, reputation for high quality service, and good pricing. With our combined services and catering to the male professional, we don’t feel we have competition. Any competition will mainly be from unisex salons or combination unisex spa-salons.

4.3.3 Business Participants

Industry participants are those whose services include salon and spa offerings. Salon services concern hair styling, while spa services concern body relaxing and rejuvenating offerings such as massage, nail, and face works.

No one industry participant has focused specifically toward men only.

Strategy and Implementation Summary

  • Emphasize quality, originality, and “World Class Service”. We will differentiate ourselves from our competitors by offering a staff of practitioners who are not only certified in their professions, but will be trained in understanding the dynamics of customer service so as to maximize the connection to their clients and more easily meet their clients expectations.
  • We will provide a unique atmosphere. From our professional staff to our ambience of our barber shop, Jonpaul’s will distinguish itself as a completely trustworthy and soothing setting where clients can enjoy being pampered, escape the stress of their everyday lives and enjoy the camaraderie of friends and colleagues.
  • Build a community/corporate relationship-oriented business. We will focus on strengthening the trust of our customer base, and providing not only services, but information that will aid everyone in the progression of obtaining a balanced and healthy lifestyle.

5.1 Value Proposition

Our value proposition is that we will bring a unique mode of relaxation and fulfillment to the discerning gentleman. When people are relaxed, comfortable, and happy they have the ability to work harder, concentrate better, feel physically, emotionally, and mentally balanced, and give that happiness back into their homes, workplace, and community. Simply put, our value proposition is that we help our community become a better place to live and work.

5.2 Competitive Edge

Our competitive edge is a combination of our unique services, outstanding location, and our interaction with our clients. By providing our clients a gentleman’s club atmosphere and provide world class services, we build relationships of trust and satisfaction. Our clients will come to depend on our unique services and fulfilling environment.

5.3 Marketing Strategy

Our marketing strategy is the key to our success:

  • Emphasize our name and unique services and environment through advertising.
  • Focus on the convenience of our location.
  • Build community relationships and corporate relationships through unique and quality service, a friendly caring atmosphere, and delivering world class service.

5.3.1 Promotion Strategy

Our promotional strategy will be two-fold: first phase promotion will advertising before, during, and six months following our opening; the second phase advertising will deal with long-term advertising.

  • First Phase Promotions
  • Advertising
  • We will utilize local newspaper, local social magazines, local radio, mail-outs to all households within the immediate 10-mile radius, and mail-outs to all local business within a five-mile radius.
  • We will have a comprehensive website.
  • We will place our brochure within the offices of our corporate referral clients.
  • Second Phase Promotions
  • We will continue to place ads in the local social magazines year around. Mail-outs will be done again within a 10-mile radius one year after takeoff, then again only every three to five years. Radio and television ads will be done only when we have sale promotions during the most stressful time of the year – the holiday season; television ads are not certain, we will evaluate their effectiveness before further implementation.
  • We will continue to have a comprehensive website. After the first six months, and certainly after the first year, we will evaluate the viability of having target clients advertise on our site, and conversely, we will evaluate viability of advertising on our target client website (if applicable).
  • This type of advertising will be implemented once we have grown beyond our revenue objective. We will also form advertising alliances with any business with whom we share common business goals. We will also implement mutual perks with our business and restaurant neighbors which will aid in local visibility.

5.3.2 Marketing Programs

Owner Cathy Leskie and Jonpaul Leskie will be responsible for marketing Jonpaul’s through the advertising channels. The general manager will be responsible for assisting with the implementation of alliance advertising partnerships. Our advertising budget is $10,000 for the first year. Advertising will begin two weeks prior to opening.

5.3.3 Positioning Statement

We will automatically position ourselves as the top, exclusive gentlemen’s grooming shop in the greater Gigaburb area. Considering that none of the other competitors will offer the range of men’s services that we will, nor that their staffs will be trained like ours, and that there are not any barbershops of our type in our target locations, we will be able to provide services to The Mall populace not currently being tapped.

5.3.4 Pricing Strategy

Our pricing strategy will be similar to that of our competitors. We will not charge over, nor substantially under, standard prices for our services. We will be paying our employees a straight percentage of their total individual client sales plus a bonus–that’s more than our competitors. This will allow us to hire the best employees, and have a built-in motivational factor that will keep them empowered to enhance their opportunity.

5.4 Sales Strategy

  • Our umbrella sales strategy is to sell Jonpaul’s to the male professional as a uniquely desirable destination that will enhance their lives.
  • We will sell Jonpaul’s through each employee’s skill, courtesy, and warmth, creating a trusting impression on all clients, and establishing loyalty and return visits. We will ensure each visit to Jonpaul’s is a relaxing and memorable experience, so that clients can always depend on our brand of service when they arrive.

5.4.1 Sales Programs

  • Our comprehensive brochure will explain the nature of our services, and how this benefits our clients.
  • Our website will be comprehensively informative of our services, environment and their benefits.

5.4.2 Sales Forecast

The important elements of the Sales Forecasts are shown in the chart and table below. Initial sales forecast indicate first year revenue of  $799,000 increasing to $1.0 million by the end of the second year, then $1.4 million by the end of the third year. These figures are based on revenue from minimum average estimates from barber shop hair styles and additional services, with sales costs reflective of the 45% commission earnings to each barber/therapist.

Mens salon business plan, strategy and implementation summary chart image

5.5 Strategic Alliances

We will form alliances with our referral clients, local restaurants, offices, and businesses who will be strategically beneficial for generating new clients. We will also form alliances with local barber schools and local spas.

5.6 Milestones

The following table lists important store milestones, with dates, implementation duty, and budgets for each. The milestone schedule emphasizes the timeliness for implementation per the sales and marketing targets listed in the detail in the previous topics.

Mens salon business plan, strategy and implementation summary chart image

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

6.1 organizational structure.

Our initial team will consist of the owner and 10 employees. On the shop floor, there will be six barbers, one nail specialist, one shoe shine person and one receptionist. Initially there will be one full time combination aesthetician/massage therapist. As our client base grows we will add additional barbers, which then will be working two shifts per day per station. We expect to have 12 employees by the end of the first year and 14 employees in years two and three.

6.2 Management Team

Cathy Leskie, co-owner, president: has 10 years experience in the hair and spa industry. She studied in the U.S. and Europe and continues to stay on top of the latest styles, trends and products. Cathy has worked as a stylist (six years) then as a manager (four years) – managing 16 stylist in a prestigious upscale salon.

Dr. Jonpaul Leskie, co-owner: will not be directly involved in daily operations, but will assist Cathy in general organizational/business planning and operations implementation. Currently Jonpaul is President/CEO of  Jp Leskie & Associates, a Technology Consulting Firm. Dr. Leskie is a pioneer and innovator with over 30 years experience in the computer, e-business and telecommunications industry. Dr. Leskie has a proven track record of success in launching new businesses and directing operations for Fortune 500 companies worldwide.

6.3 Management Team Gaps

We believe the experience of our team covers the needs to make the business plan for Jonpaul’s a very successful reality. We will review the current talent of the salon and re-engineer accordingly. We plan on outsourcing payroll and benefits.

6.4 Personnel Plan

The Personnel Plan below reflects our projected need at opening, and carries through the second year expansions.

Financial Plan investor-ready personnel plan .">

The premier element in our financial plan is initiating, maintaining, and improving the factors that create, stabilize, and increase our cash flow:

  • We must create visibility so as to create customer flow.
  • We must maintain a dependable, cheerful employee force so as to minimize turnover.
  • Create a brisk turnaround on our retail products, always maintaining viable stock levels.

7.1 Important Assumptions

The key underlying assumptions of our financial plan shown in the following general assumption table are:

  • We assume access to equity capital and financing to support our financial plan.
  • We assume our financial progress based on realistic sales to minimum sales against highest expenses.
  • We assume there will not be an economic crash that would greatly hinder our target market’s access to their personal luxury finds.

7.2 Key Financial Indicators

Our most important Key Financial Indicator is when each barber averages seven clients per day and each specialist averages three clients per day.

Mens salon business plan, financial plan chart image

7.3 Break-even Analysis

For our Break-even Analysis we assume monthly estimated operational costs which include payroll, rent, utilities and other running costs (not including employee draw fund considerations). Payroll alone is only estimated at $9,800 per month, including taxes.

The analysis shows that we need to generate monthly revenues, as shown below, to break even. This total is less than estimated monthly gross. This estimation does not include revenue from any other sources and is based on a barber shop client average of $35 and miscellaneous services average of $50. Our yearly average per client is estimated at $48. Considering our minimal assumptions show a monthly total client average of 1,063, we therefore believe our break-even figures can be readily maintained.

Mens salon business plan, financial plan chart image

7.4 Projected Profit and Loss

There are two important assumptions with our Projected Profit and Loss statement:

  • Our revenue is based on minimum estimated averages against highest expense expectations.
  • Our major expense of rent and utilities is fixed for the next five years.

Mens salon business plan, financial plan chart image

7.5 Projected Cash Flow

Our business is a luxury, retail-oriented business with clients who will pay primarily with credit cards.

Mens salon business plan, financial plan chart image

7.6 Projected Balance Sheet

Our Projected Balance Sheet shows we will not have any difficulty meeting our debt obligations as long as our revenue projections are met.

7.7 Business Ratios

The following table contains important business ratios for the barber shop industry, as determined by the Standard Industry Classification (SIC) code, 7241.

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COMMENTS

  1. How To Start A Barber Shop Business In The Philippines

    1. Select a good location. As with any type of service business, the location of your barber shop will highly contribute to its success. It's ideal to set up one in a community where there is no barber shop. 2. Identify which services you will offer.

  2. How To Start A Barber Shop Business In The Philippines

    1. Select a good localization. As with any type of service business, to our are your barber market will highly contribute to its success. It's ideal to set up one in a community where here is none barbers shop. Array 2. Identify which products you will quotations.

  3. Starting a Barber Shop in the Philippines: Your Ultimate Guide to Success

    1. Rising Demand Men's grooming and self-care have gained tremendous popularity in recent years. More Filipino men are seeking high-quality grooming services, making the barbering industry a thriving market. 2. Cultural Significance

  4. Barbershop Business Plan: A Perfect Guide [Get Free Template!]

    Some might even charge up to $50,000. But the most cost-effective way of creating a business plan is to create your own, from scratch. This way you can follow the guideline that we have provided and personalize it to fit your business needs and branding. After all, no one will know your business, better than you do.

  5. 3+ SAMPLE Barber Shop Business Plan in PDF

    3+ SAMPLE Barber Shop Business Plan in PDF - How To Start A Barber Shop Business In The Philippines 3+ SAMPLE Beauty Shop Business Planned included PDF Rating : Ever wonder how a long, disheveled styled, swept-back hair ended increase looking so cooling?

  6. Barber Shop Business Plan Template: A Step-by-Step Guide (2024)

    Download Template Create a Business Plan Starting a Barber Shop Business can be much easier when you have a well-laid-out plan for your business. Other than the professionals you'd require to hire, there are many other factors that you need to get the upper hand on before the launch.

  7. Barbershop Business Plan: A Perfect Guide [Get Free Template

    You having the skills. They got the passion. You've acquired the know-how. Starting a barbershop is one good option too, because in 2021 alone, where was a 1.3% ascent seen in the grooming industry. Just lookup at this stat- an appraised $4.9 milliard is generated, every year include the hair and salon industry.

  8. Starting a Barber Shop in the Philippines: Your Ultimate Guide to

    1. Rising Demand Men's grooming and self-care have gained tremendous repute in recent years. More Filpino men are seeking high-quality grooming services, making aforementioned barbering industry one thriving market. View BARBER SHOp business Hokybos.net from ITHM 20152017 at Ateneo de Manila University.

  9. How to Launch one Barber Shop Business in the Philippines

    P 500- barber's scissors. P1,500 - mirrors. P5,000-P10,000- rental. 1. Select a good location. As with any type of service business, the location of your salon shop will extremely contribute to its success. It's ideal to set up one in a community find there is no barber shop. 3+ SAMPLE Barber Shopping Business Plan in PDF. 2.

  10. How To Start A Barber Shop Business In The Philippines

    1. Select a good location. As use any genre of help business, the location of your barber shop intention highly contribute to its success. It's perfect to set up single in a community somewhere there is cannot barbers shop. Business Plan For: THE TRIMMING WAVE BARBER SHOP 2. Identify which services you will offer.

  11. Barber Shop Business Plan [Sample Template]

    Here is a sample barber's shop business plan template below; A Sample Barber's Shop Business Plan Template 1. Industry Overview Basically a barbershop is a place where people go to cut their hair and of course it is the working place of a barber.

  12. 3+ SAMPLE Barber Shop Business Plan in PDF

    Step 1: Executive Summary. An Executive Summary provides the outline of the business's purpose and goals. It gives a short overview look into the target market, the market's condition, the business opportunity, as well as the marketing strategy and the financial highlights of the business.

  13. Barber Shop Business Plan Template (2024)

    1. Executive Summary 2. Company Overview 3. Industry Analysis 4. Customer Analysis 5. Competitive Analysis 6. Marketing Plan 7. Operations Plan 8. Management Team 9. Financial Plan Next Section: Executive Summary > Barber Shop Business Plan FAQs What Is a Barber Shop Business Plan? What Are the Main Types of Barber Shops?

  14. Barber Shop Business Plan Template and Guide [Updated 2024]

    A solid business plan provides a snapshot of your barber shop as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes a marketing plan and market research to support your plans. Your plan should also include a full financial model including ...

  15. How to Start a Barbershop Business in (2024): Step-by-Step Guide

    Write a Barbershop business plan in no time. Get Upmetrics' business plan template, import data directly into the editor, and start editing using Upmetrics AI Assistant. 5. Create a Service Menu. Alright, diving deep into setting up your barbershop, one of the important aspects to nail down is your service menu.

  16. How to Start a Barber Shop Business in the Philippines

    P9,000- class new barber's chair. P 500- barber's scissors. P1,500 - mirrors. P5,000-P10,000- rental. 1. Select a good location. For with any type of service trade, the location of your barber shop will highly contribute to its success. It's model to set up one in a community where there is no barber shop. 2. Identified which services ...

  17. 3+ SAMPLE Barber Shop Business Plan in PDF / How To Start A Barber Shop

    3+ SAMPLE Barber Shoppe Business Plan in PDF Ranking : Ever wonder how a long, chaotic styled, swept-back hair ended up looking so cool? Well, Bradley Cooper certainly drew it off so well inside his Jackson Maine's A Superstar is Born personality. How about Colin Farrell's chic slicked-back style, or Eduard Redmayne's crazy tousled locks?

  18. Men's Salon Business Plan

    Get this complete sample business plan as a free text document. Download for free. Business Planning. ... The following table contains important business ratios for the barber shop industry, as determined by the Standard Industry Classification (SIC) code, 7241. Ratio Analysis: Year 1: Year 2: Year 3: Industry Profile:

  19. Creating a Barbershop Business Plan

    Building the ultimate business plan for your barbershop is the key to creating the success you desire, but it can also be an enormously fun exercise to help you bring your dream to life. Let's face it, business plans are important. They help you articulate your business strategy, assist you in creating logistical timelines, and can outline ...

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