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Dog Grooming Business Plan

Start your own dog grooming business plan

Paws & Bows Dog Grooming

Executive summary.

Paws & Bows Dog Grooming is dedicated to providing top-notch grooming services for dogs of all breeds and sizes. Our mission is to enhance the well-being and appearance of your pets through professional grooming services that prioritize animal comfort and owner satisfaction.

Company Purpose / Mission Statement

To offer exceptional dog grooming services that promote the health, happiness, and aesthetic appeal of pets, fostering a deeper bond between dogs and their owners.

Problem We Solve

Pet owners often lack the time, tools, or expertise to properly groom their dogs, leading to potential health issues, discomfort for the pets, and dissatisfaction for the owners. There’s a strong need for professional, reliable, and compassionate grooming services.

Our Solution

Paws & Bows Dog Grooming provides a comprehensive suite of grooming services, including baths, haircuts, nail trimming, and ear cleaning. We use gentle, pet-friendly products and techniques to ensure a stress-free experience for dogs and peace of mind for their owners.

Target Market

Our primary customers are dog owners who value the health and appearance of their pets and are looking for reliable, high-quality grooming services. This includes busy professionals, families, and elderly pet owners who might not be able to groom their dogs themselves.

Our team is composed of experienced dog groomers passionate about animal care. Led by a skilled business owner with a background in veterinary assistance, our staff is trained to handle various grooming needs with expertise and compassion.

Financial Summary

We aim to establish a strong customer base and achieve steady growth, with projected revenue reaching $200,000 in the first year. Our financial strategy focuses on maximizing service quality and customer satisfaction to drive repeat business and referrals.

Funding Needed

An initial investment of $50,000 is required to set up the grooming facility, purchase equipment, and cover marketing and operational expenses for the first few months.

Products & Services

Problem worth solving.

The lack of accessible, high-quality dog grooming services that meet both the physical and emotional needs of pets and their owners.

We offer a full range of grooming services utilizing safe, effective products and techniques to ensure every dog looks and feels their best.

Market Size & Segments

Our market includes a wide range of dog owners, from those with high-maintenance breeds requiring regular grooming to those seeking occasional grooming services for their pets.

Competition

Current alternatives.

  • Local pet grooming salons
  • Mobile grooming services
  • Pet stores offering grooming services

Our Advantages

Our competitive edge is our commitment to personalized care, the use of premium grooming products, and a comfortable, stress-free grooming environment for pets.

Marketing & Sales

Market positioning.

Paws & Bows positions itself as a premium dog grooming service that offers unparalleled care and attention to detail, setting us apart from competitors.

Unique Value Proposition

Our unique value lies in our ability to provide a superior grooming experience that ensures pet safety, comfort, and owner satisfaction.

Location & Facilities

Our facility is designed to create a welcoming, stress-free environment for pets, equipped with state-of-the-art grooming stations and a comfortable waiting area for owners.

We utilize the latest grooming equipment and software for appointment scheduling and customer management to enhance efficiency and customer experience.

Milestones and Metrics

  • Opening of the grooming salon in Fall 2023
  • Building a clientele of 100 regular customers by Spring 2024
  • Launching a mobile grooming service by Fall 2024

Company Overview and Team

Organizational structure.

Paws & Bows operates with a customer-centric approach, supported by a dedicated team of groomers who share a common goal of delivering exceptional service and care.

Financial Plan and Forecast

Projected profit and loss.

Our financial plan projects a healthy growth in revenue with a focus on increasing profitability through efficient operations and high customer retention rates.

Use of Funds

The startup capital will be invested in establishing the grooming facility, marketing to attract initial customers, and securing the necessary tools and equipment to provide top-tier services.

Further details, including customer testimonials, before and after grooming photos, and detailed service descriptions, are available to support our commitment to excellence in dog grooming.

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dog grooming business plan sample

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Dog Grooming Business Plan

MAR.18, 2023

Dog Grooming Business Plan

1. Dog Grooming Business Plan Sample and Template

Dog grooming is a growing industry, with many pet owners seeking out services to care for their furry friends properly. A well-crafted business plan can help you to create a successful business that caters to the needs of dog owners.

The main objective of this business plan is to create a successful and sustainable dog grooming business by providing high-quality services to customers. It seeks to build a strong brand and customer base and maximize profitability.

This business plan works well as a Dog Training Business Plan and other businesses.

2. Executive Summary

Business overview.

Furry Friends Dog Grooming is a full-service dog grooming business that specializes in providing quality services to all breeds of dogs. We strive to offer a modern, clean, and relaxing atmosphere for both our customers and their pets. Our services range from traditional grooming, such as baths and nail trims, to more specialized services, such as breed-specific cuts and specialty treatments.

In the Dog Walking Business Plan , we understand the importance of proper grooming in the healthy maintenance of a dog’s coat and skin, as well as its overall health and appearance. Our team of highly trained and certified groomers provides a safe, humane, and stress-free environment for your pet. We strive to ensure that each customer is satisfied with their experience and that their pet looks and feels their best.

We understand the importance of providing a safe and comfortable experience for our customers and their pets. That is why we take great care to ensure our facility is clean, organized, and well-maintained. We use only the highest quality products and equipment, and our team of certified groomers is experienced and knowledgeable in all aspects of dog grooming.

At Furry Friends Dog Grooming, we offer a wide range of services to meet the needs of our customers. Our services include

  • Basic dog wash, Brushing, and pet grooming
  • Nail trimming
  • Fur trimming
  • Ear cleaning
  • Teeth cleaning
  • Paw pad trimming
  • Anal gland expression
  • Flea and tick control
  • Deshedding treatments
  • Coat coloring
  • Skin treatment
  • Nail grinding
  • Pet cologne

Customer Focus

At our dog grooming salon, we are committed to providing the highest quality dog grooming services to our customers. In the Dog Daycare Business Plan , our team of certified groomers is experienced and knowledgeable in all aspects of dog grooming and is dedicated to providing a safe, humane, and stress-free environment for your pet. In running a dog grooming business, we strive to ensure that each customer is satisfied with their experience and that their pet looks and feels its best.

Management Team

The management team at Furry Friends Dog Grooming consists of experienced pet groomers and professionals who have the knowledge and skills to provide the best service possible. We believe that our team is essential to the success of our business and strive to provide our employees with the best working conditions and benefits.

Success Factors

In the Veterinary Clinic Business Plan , the success of Furry Friends Dog Grooming will be based on our commitment to providing the highest quality of service and care to our customers and their pets. We will also focus on building a strong reputation in the community through word of mouth and referrals.

Financial Highlights

The business plans to raise initial funding of $50,000 to cover the costs of launching the business, including the purchase of grooming equipment, the lease of the property, and the hiring of staff. Launching the business is anticipated; dog grooming start-up costs $35,000, and the remaining $15,000 will be used to cover operating expenses for the first three months.

  • Initial funding: $50,000
  • Launch costs: $35,000
  • Operating costs for first three months: $15,000
  • Total revenue for the first year of operations: $75,000
  • Net profit for the first year of operations: $45,000

Dog Grooming Business Plan - Proforma Fifancial Projections

3. Company Overview

Who is furry friends dog grooming.

Furry Friends Dog Grooming is a small business owned and operated by two lifelong dog lovers who have years of combined professional experience in the pet care industry. When we opened a dog grooming business, our first location was in 2015, and since then, we have grown to serve clients all over the Greater Los Angeles area. Our mission is to provide our clients with the best possible grooming experience and ensure their dogs feel safe and comfortable with us.

Furry Friends Dog Grooming History

Furry Friends Dog Grooming was founded in 2015 to provide high-quality and affordable dog grooming services to the Greater Los Angeles area. Since our founding, we have grown to serve clients all over the area and become a trusted dog grooming name. We strive to provide our clients with the best possible grooming experience and to ensure their dogs feel safe and comfortable while with us.

Furry Friends provides professional grooming services, including bathing, brushing, trimming, and styling, all tailored to each pet’s individual needs.

Furry Friends also provides a range of products to help keep dogs looking and feeling their best. The store carries a variety of shampoos, conditioners, and other grooming products, as well as nutritional supplements, beds, and toys.

The key elements of the business concept are the following:

  • High-quality services: At Furry Friends Dog Grooming, we strive to provide the highest quality of grooming services available. We use the best tools and products to ensure our clients’ dogs look and feel their best.
  • Experienced and friendly staff: Our staff are all experienced in the pet care industry and are passionate about their work. We strive to make our clients and their dogs feel comfortable and safe during their grooming.
  • Affordable prices: We believe that everyone should be able to afford quality grooming services for their dogs, which is why we strive to keep our prices as affordable as possible.
  • Safety: Safety is our top priority. We take all necessary precautions to ensure our client’s dogs are safe and comfortable during their grooming.
  • Customer service: Furry Friends Dog Grooming is committed to providing our clients with the highest level of customer service. We strive to ensure all our clients are satisfied with their experience with us.

4. Industry Analysis

The pet grooming industry is growing rapidly. It is estimated that the pet grooming industry achieved $8.5 billion in total revenue in the United States in 2020, representing a 5.5% increase from the previous year. The industry is expected to continue to grow over the next five years, achieving an annual growth rate of 3.8%.

According to the American Pet Products Association (APPA), pet grooming spending in the US alone was expected to reach $11.80 billion by 2023. The increasing number of pet owners and the rising demand for professional grooming services drives this growth. With more people owning pets and the increasing popularity of social media, pet owners are becoming more aware of the importance of proper grooming for their pets. As a result, pet grooming business owners can capitalize on this growing trend and tap into the lucrative pet grooming market.

The industry is also expected to benefit from increased demand for pet grooming services as pet owners seek to maintain the health and hygiene of their pets. Additionally, the industry is expected to benefit from the introduction of new technologies such as mobile dog grooming services and automated pet grooming equipment.

5. Customer Analysis

Demographic profile of target market.

Our primary target market is dog owners in the local area. Our customers will range from younger owners of small dogs to older owners of larger dog breeds. We anticipate that our customer base will be comprised of a diverse range of ages, incomes, and lifestyles. Specifically, our target customers are likely to include:

  • Dog owners aged 35-65, with an average household income of $70,000+
  • Dog owners with a passion for their pets and the time to care for them properly
  • Dog owners who value convenience and are willing to pay for the convenience of having their pets groomed professionally
  • Dog owners who are looking for a quality service that they can trust

Customer Segmentation

In order to effectively meet the needs of our target market, we will need to segment our customers. Our customer segmentation will be based on factors such as the breed of dog, size, lifestyle, and budget. Specifically, our customer segments may include

  • Small breed owners: owners of small breed dogs such as Chihuahuas and Toy Poodles
  • Large breed owners: owners of large breed dogs such as Labradors and German Shepherds
  • Active pet owners: owners of active breeds such as Greyhounds and Border Collies
  • Luxury pet owners: owners of high-end breeds such as Bulldogs and French Bulldogs
  • Budget-minded pet owners: owners of lower-priced breeds such as Beagles and Shih Tzus
  • Specialty pet owners: owners of rare breeds such as Basenjis and Chinese Crested Dogs

By segmenting our customer base, we can better target our services and marketing efforts to meet the specific needs of each group. This will enable us to create more personalized and effective marketing campaigns that will result in increased customer loyalty and satisfaction.

6. Competitive Analysis

The pet grooming industry is highly competitive and diverse. The sector is made up of both small independent businesses, as well as larger companies that offer a wide range of services. In order to remain competitive and differentiate ourselves from other grooming businesses, our plan is to offer high-quality services coupled with an excellent customer service experience.

Direct and Indirect Competitors

Direct Competitors

There are a number of direct competitors in the pet grooming industry in our area. Some of the main ones include

  • Pawfect Pet Grooming: a full-service pet grooming business that offers grooming, bathing, nail trimming, and other services. They have been in business for over 20 years and have a good reputation in the local community.
  • Furr-ever Friends: another full-service pet grooming business that offers a wide range of services, including brushing, bathing, nail trimming, and more. They have good reviews and a loyal customer base.
  • Pets 4 Paws: a smaller, independent pet grooming business with a focus on natural and organic products. They have a small but loyal customer base and have a good reputation in the local community.

Indirect Competitors

In addition to direct competitors, there are a number of indirect competitors in the pet grooming industry. These include pet stores, pet supply stores, and online pet grooming services. These businesses may offer some of the same services as our business, but they may not be as specialized or customized as our services.

Competitive Advantage

Our competitive advantage over our competitors is our focus on high-quality services and customer service. Our commitment to quality and customer satisfaction will set us apart from the competition and will help us to build a loyal customer base. We also plan to offer a wide range of services, including bathing, brushing, nail trimming, and more. This will help us to attract customers who are looking for a full-service pet grooming experience.

7. Marketing Plan

Furry Friends Dog Grooming will be marketed through various channels, including direct mail, print media, radio and television advertisements, and social media campaigns.

  • Direct Mail: We will send out direct mailers to local pet owners, veterinary clinics, and other pet-related businesses in the area. These mailers will include information about our services, prices, and promotions.
  • Print Media: We will advertise in local newspapers, magazines, and pet-related publications. We will also distribute flyers and brochures in pet stores, veterinary clinics, and other pet-related businesses.
  • Radio and Television: We will purchase radio and television advertisements to reach a wider audience. These advertisements will include information about our services and prices.
  • Social Media: We will use social media to reach potential customers. We will create social media profiles and post updates about our services, promotions, and events.

Furry Friends Dog Grooming will have several direct and indirect competitors in the area. The direct competitors will include other dog grooming businesses, while the indirect competitors will include pet stores, veterinary clinics, and pet boarding facilities.

Direct Competitors:

  • Pawfect Pet Grooming
  • Furr-ever Friends
  • Pets 4 Paws

Indirect Competitors:

  • Veterinary Clinics
  • Pet Boarding Facilities

Promotions Strategy

In the dog grooming business plan outline, we will use a variety of promotions to attract and retain customers. Our promotions will include discounts, loyalty programs, and referral programs.

  • Discounts: We will offer discounts to new customers and returning customers. These discounts can be used for services, products, or both.
  • Loyalty Programs: We will offer loyalty programs to reward customers for their loyalty. These programs will include rewards such as discounts, free services, and special offers.
  • Referral Programs: We will offer referral programs to reward customers for referring their friends and family to our business. These programs will include rewards such as discounts, free services, and special offers.

Our pricing strategy will be based on market research and competitor analysis. We will offer competitive pricing that is in line with the market rates while also offering discounts and loyalty programs to attract and retain customers. We will monitor our competitors’ pricing and adjust our pricing accordingly.

8. Operations Plan

Operation functions.

Grooming: The primary function of the business will be providing pet grooming services. This includes bathing, brushing, nail trimming, ear cleaning, and hair styling. The business will use high-quality products and tools to ensure the best results for each pet.

Boarding: The business will also offer overnight boarding services for cats and dogs. The boarding area will be clean and comfortable, and the pets will be given food, water, and plenty of attention throughout their stay.

Pet Supplies: The business will also offer basic pet supplies such as food, treats, toys, and grooming tools. These supplies will be available for purchase in-store and online.

3/15/202X – Establish a business plan and timeline

3/22/202X – Acquire the necessary licenses and permits

4/1/202X – Design and implement a marketing plan

4/8/202X – Hire qualified staff

4/15/202X – Purchase the necessary equipment, supplies, and materials

4/22/202X – Design a customer service plan

5/1/202X – Design and implement a safety plan

5/8/202X – Set up an online presence

5/15/202X – Develop a customer loyalty program

5/22/202X – Develop a pricing structure

9. Management Team

Company staff.

Owner has been in the pet care industry for the last ten years. He has a degree in business management and is the founder of Dog Grooming Enterprises. The owner has developed a reputation for providing high-quality pet care services and grooming to various pet owners.

  • Manager/Operations
  • Office Manager
  • Receptionist
  • Customer Service Representative
  • Administrative Assistant

10. Financial Plan

We are seeking funding of $50,000 to cover start-up costs and initial operating expenses. This funding will purchase equipment, rent a space, and hire staff. We will also use the funding to pay for marketing and advertising expenses. The funds will be repaid after three years through profits generated by the business.

Key Revenue & Costs

Key Revenue

The primary source of revenue for our dog grooming business will be from services provided to customers. Services offered will include basic dog grooming, nail trimming, and flea and tick treatments. We will also offer additional services such as specialty baths, fur trimming, and creative styling. We will also offer pet supplies for sale.

  • Dog Grooming Services – 40%
  • Nail Trimming – 20%
  • Flea and Tick Treatments – 10%
  • Specialty Baths & Fur Trimming – 15%
  • Creative Styling – 10%
  • Pet Supplies – 5%

The main costs associated with running our business are salaries for staff, rent for our facility, insurance, utilities, and supplies. We must purchase grooming equipment such as clippers, dryers, and tables. We must also purchase supplies such as shampoos, conditioners, and brushes.

  • Salaries – 25%
  • Insurance – 5%
  • Utilities – 15%
  • Supplies – 20%
  • Grooming Equipment – 25%

Funding Requirements and Use of Funds

Funding Requirements

Startup Costs: $12,000

Use of Funds

  • Rent: $2,500/month
  • Furniture and Equipment: $5,000
  • Legal/Accounting: $1,500
  • Insurance: $500/year
  • Licenses: $500
  • Marketing: $1,000
  • Miscellaneous: $1,000
  • Salaries and wages: $3,000/month
  • Advertising and marketing: $500/month
  • Utilities: $300/month

Key Assumptions

Excellent work.

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

The essential assumptions necessary to reach the income and cost estimates in the financials and to obtain the company loan are shown in the following table.

Grooming services will be offered at the rate of $25/hour

Retail products will have a 10-20% markup

Rent will be fixed at $2,500/month

Insurance and Licenses will be renewed annually at a fixed cost

Salaries and wages will be fixed at $3,000/month

Advertising and marketing will be fixed at $500/month

Utilities will be fixed at $300/month

Financial Projections

Income statement, projected balance sheet, cash flow statement.

  • What is a dog grooming business plan? A dog grooming business plan is a comprehensive document that outlines the business objectives, strategies, operations, and financial goals of a dog grooming business. It serves as a roadmap for the business’s success, providing a clear plan of action and strategies to reach the desired goals. It also outlines the resources needed to make the business successful and the strategies to acquire them. A good dog grooming business plan should include an executive summary, market analysis, business model, operational plan, marketing plan, financial plan, and personnel plan.
  • What are the main types of dog groomers? There are a few main types of dog groomers. Mobile groomers provide services from their own vehicle, which they can drive to a customer’s home. Self-employed groomers run their businesses from their homes or a grooming salon. Salon-based groomers work in a grooming salon and are supervised by a professional groomer. Finally, there are pet groomers who work in pet stores. These groomers are usually supervised by a veterinarian and often require some veterinary training.
  • What are the main sources of revenues and expenses for dog grooming? The main sources of revenue for dog grooming are services such as bathing, brushing, nail trimming, and haircuts. Expenses for dog groomers include the cost of supplies such as shampoo, clippers, scissors, and combs; rent for the grooming space; wages for groomers; and insurance.
  • How do you get funding for your dog grooming business plan? One way to get funding for a dog grooming business plan is to apply for a loan. There are many different types of loans available, such as small business loans, unsecured lines of credit, and even government-backed grants. Before applying for a loan, it is important to create a detailed business plan that outlines the goals of the business, the expected costs, and how the business will be profitable. This will help lenders understand the business’s potential and make an informed decision about loaning money. Additionally, having a good credit history and collateral may help secure a loan. Other sources of funding may include crowdfunding or private investors. These methods may require more effort and care to be successful, but they can be a great way to get the funding you need for your dog grooming business.

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Dog Grooming Business Plan: How-To Guide & Best Practices

BUSINESS  |   2/22/21 10:28 AM  |  by Gingr

Thinking of starting your very own dog grooming business, or incorporating grooming services into your new dog daycare resort or boarding facility? Maybe you’ve always been a dog lover ever since you got your first pet as a kid, or you’ve dreamed of becoming a self-made entrepreneur and owning your own business. Whatever the case may be, you’ve come to the right place!

At Gingr , we’ve helped hundreds of pet care professionals get their businesses up and running. With the help of our pet business software, groomers, boarders, and daycare owners can stay organized and efficient with scheduling tools, communication features, and a speedy payment processing program. We’ve been around the block a few times, and we know what it takes to set yourself up to become the most pup-ular business owner around town. 

We’ll cover the basics of creating a dog grooming business plan in the following sections: 

Key Questions to Ask Before Starting a Dog Grooming Business

Components of a successful dog grooming business plan.

  • Pet Grooming Business Plan Best Practices

As with any new business, starting a pet business comes with its own set of risks. But as the saying goes: nothing ventured, nothing gained. The benefit of owning your own business is that YOU have the power to make your own decisions, course correct when you face challenges, and reap the direct benefits of your hard work. 

This guide will answer key questions, provide guidelines for creating your business plan, and offer concrete steps to take to get your business underway. Let’s get started!

Before you embark on your dog-grooming journey, there are probably a lot of questions on your mind about what starting a pet care business will entail. We’ve compiled some of the most frequently asked questions about starting a dog grooming business to help address your concerns.

How profitable is a dog grooming business?

Dog grooming has the potential to be a very profitable venture, but the success of your business will depend on a few factors:

  • How quickly you can grow your customer base
  • What you decide to charge for your services
  • Your startup and operational costs
  • The level of competition in the local market

Your profitability will depend on localized aspects such as the cost of rent or how many competitors there are in the area. You also may have to factor in new costs as you grow, such as employee wages.

The good news is that the pet industry is seeing a striking growth spurt, with an estimated $99 billion spent on pets in 2020. We know that people are willing to spend piles of cash to pamper their pets. To become profitable, you must entice them to spend their money at your business rather than competitors’.

What is the best setup for a dog grooming business?

One benefit of starting a dog grooming business is that you have a few options for how you want to set up your business. 

Groomers can operate out of their homes, use buses or vans in a mobile set-up, or rent or purchase a space to set up their own grooming facility with a storefront. Home and brick-and-mortar businesses are more traditional options, while mobile pet grooming is a rising pet industry trend . Each option has pros and cons:

Home business

  • Pros: You can eliminate commute time by running your business from home. Plus, you don’t have to worry about overhead costs like commercial rent.
  • Cons: It can be hard to strike a work-life balance when working from home, and you’ll have to rely on word of mouth or digital marketing as you won’t have a physical storefront to draw in customers.

Brick-and-mortar store

  • Pros: Your business will benefit from having a physical presence and sign that can attract people passing by, and you can offer extra services to customers such as a self-wash station where they can wash their own dogs inside your facility.
  • Cons: You’ll have traditional business costs such as commercial rent and utilities.

Mobile grooming

  • Pros: Taking your business on the road is convenient for customers, less stressful on pets, and a safer option for health-conscious clients during the pandemic.
  • Cons: You’ll have to check local laws and regulations about where you can park your mobile business, and you’ll have overhead costs for gas and vehicle maintenance.

As you can see, each option comes with advantages and disadvantages. Decide what matters most to you (having a flexible schedule, room to grow, lower operating costs, etc.) and go with the option that best aligns with your overall business strategy. 

For example, say you have a dream to expand your business into a large operation with several staff members and a vast client base. In that case, you’d want to consider a brick-and-mortar store to have room to grow.

What do you need to start a pet grooming business?

You already have one of the most important assets needed to get your dog grooming business started—a passion for pets! In addition, here’s the basic equipment you’ll need to get your business underway:

  • Bathtubs/sinks
  • Doggie shampoo and nail clippers
  • Grooming tables
  • Pet clippers and grooming shears
  • Deshedding and dematting tools
  • Puppy accessories (bows, bandanas, etc.) 
  • Cleaning supplies

Along with your physical equipment, be sure to invest in a proper dog grooming business software system . Your business software can handle the organizational side of your business, from scheduling appointments to collecting payments. It will take much of the stress of running your business off your hands by allowing you to manage your digital processes more efficiently.

Finally, you’ll need a comprehensive business plan to give your business a solid foundation and a guide for completing your goals. Read on for an explanation of what a dog grooming business plan should look like.

Your dog grooming business plan offers a high-level overview of your business and can help guide your decision-making or help you access a business loan. If you are using this document to acquire a loan, be sure to tailor your language to be as persuasive and positive as possible to present your business as a dependable investment that will achieve long-term success. Your business plan should include these seven sections:

This template shows the seven sections of a dog grooming business plan.

Company Description 

At the start of your business plan, introduce yourself and your vision for the business. Explain who you are and your qualifications. Describe the need in your community for this service and how your business will stand out from competitors (perhaps you’ll be a fully-mobile groomer or specialize in tough-to-groom breeds such as gigantic Newfoundlands or shaggy Old English Sheepdogs).

Products and Services

In this section, describe the goods and services you’ll be offering to customers. Will you just offer dog grooming services, or will you also provide products such as leashes, bandanas, or specialty dog shampoos? Emphasize the unique features of your products and/or services (e.g., you’re the only mobile grooming company in town, or you’re the only business with a full line of boutique shampoos) that meet an existing need in the market.

Market Research

Prove your expertise in the dog grooming industry within the market research section of your business plan. Answer these questions as you research: 

  • Market need: What gap in the market do you intend to fill with your products and/or services?
  • Competition: Who will be your local competitors? What do they have to offer? 
  • Pricing: How much are competitors charging for their goods and services? 
  • Target customer: What is your target market? Who are you trying to reach with your services? 

Describe how your new business will fit into this puzzle and emphasize your competitive advantage . For instance, you might have special training or experience at national dog shows, a prime location, or state-of-the-art equipment. Any feature that your business will have that competitors lack gives your business an edge in the market that can draw in more investors.

Marketing and Advertising

Describe your plan to market and advertise your business to attract customers. Perhaps you’ll launch a digital marketing campaign with targeted social media ads and geofencing strategies to reach people in a specific geographic location. You may also choose to send out direct mail flyers or purchase local radio or TV ad spots promoting your new grooming business. 

Use the data you gathered while creating the market research analysis to justify your marketing decisions. For instance, if you found in your market research that your target customer is likely a suburban resident in their early thirties to mid-fifties, you can place flyers in mailboxes in neighborhoods in your area as part of your marketing strategy.

Management Summary

Provide an outline of your management structure and descriptions of the key personnel involved. If you already have a few staff members on board, explain who they are and what their duties will be. If you’re bringing on additional staff members, describe the qualifications you’re looking for in new employees and what their day-to-day responsibilities will entail.

Financial Analysis

In this section, you’ll create a breakdown of important financial information. Include profit projections, a balance sheet, and cash flow statements:

  • Profit projections: Broadly, your profit will be your business’s total revenue minus total expenses. Your expenses will include variable costs (expenses that fluctuate regularly, including charges for hourly wages, cleaning services, etc.) and fixed costs (costs that rarely change, such as rent or utility payments). Your revenue will be how many dogs you predict you’ll groom multiplied by how much your charge per dog. Use this information to create a profit projection chart for how you envision your business will stay profitable over the first five years of operation. 
  • Cash flow statement: Similarly, your cash flow statement will show how much money you need to make in a given period such as a month or year to remain in business. It will paint a picture of where the needed cash will come from and also where money will be flowing out of your business to pay for expenses. 
  • Balance sheet: This is a breakdown of your assets and liabilities. Assets are your resources or investments that help your business generate income, such as your state-of-the-art grooming equipment. Liabilities are debts or financial obligations you owe such as loans or mortgages. 

Overall, your financial section should include a profit breakdown and a more complex financial analysis for how you see your business growing over a five-year period. If you’re using your business plan to solicit a loan, be sure to include the monetary amount you’re seeking and what the funds will be used for.

Legal Requirements

Prove that your business is qualified and fit for operation by describing how it adheres to all legal requirements. 

First, define your business structure—whether you’re operating as a sole proprietorship, partnership, or corporation. If you decide to structure your business as a corporation, you’ll have to register with your state’s Secretary of State office. Registering your business as a corporation establishes it as a separate legal entity, protecting you from personal liability if you were to be sued by a customer. 

Additionally, acquire any necessary business licenses issued by your state or local government and show proof of these licenses in your grooming business plan. This will protect your business from fines and ensure you can operate without any legal ramifications. 

Finally, research your options for business insurance and invest in a solution that meets your needs. Check out this guide to pet business insurance for detailed explanations of each type of insurance, including commercial liability insurance, professional liability insurance, and property insurance. 

Commercial liability insurance covers your business as a whole if an accident were to take place such as a customer slipping on a wet spot and getting injured in your facility. Professional liability insurance accounts for liabilities that are directly related to grooming businesses, such as a dog being injured while getting a haircut. Lastly, property insurance protects your business if any unexpected disasters were to occur like a tornado or fire. 

Once you’ve finalized your legal considerations, you’ll have a completed business plan to present to investors or use as a guiding force as you get started with your business. Be sure to take your time with this document. Think deliberately and realistically about your overall business strategy to create an accurate portrayal of your grooming business.

Pet Grooming Business Best Practices

In addition to creating a business plan, there are several best practices to adhere to that can take your grooming business to the next level. These include finding a niche, enhancing customer service, and leveraging powerful dog grooming software.

1. Define Your Pet Grooming Business Niche

Take the time to pinpoint your pet grooming business’s niche and how you will describe this niche to potential customers. 

First, define the breeds you will groom and how they will be served by your grooming business. For instance, will you serve all breeds, or specialize in a few such as large breeds? 

Further, think deliberately about your grooming business operating concept —the setup you choose to run your business out of. For any setup you choose, decide which unique offerings you’ll provide to customers. For example, if you choose a brick-and-mortar operation, you may decide to offer luxury doggie spa services to customers. Or, if you go with a mobile option, you can also provide dog-walking services.

However, you must also ensure the scope of your business is well-defined. You don’t want to offer too much to customers and confuse them about the purpose of your business, or offer too little and cause them to go with a competitor’s services instead. Take a Goldilocks approach and start by offering a few services that you can focus on growing and perfecting. 

Defining your niche up front gives you a focus point for all your planning as well as more time to hone your business’s concept. Once you have a clear picture of your business offerings, you’ll be better positioned to enact effective marketing campaigns that describe your business more accurately.

2. Focus On Customer Experience

As a new business owner, it’s critical to refine your customer service strategy. Providing clients with a streamlined, pleasant experience will keep them returning to your business each time their pet needs a trim.

As you gain new customers, keeping track of all customer interactions and pet information can quickly become an unwieldy task. This is where grooming business software can become a key asset to help you stay organized and give your customers an easy, hassle-free experience with your business. 

For example, Gingr’s grooming software allows groomers to develop appointment cards for each canine customer to track important information such as grooming history, behavior notes, and rates. You can use these cards to quickly access information at check-out time and schedule appointments while the customer is right in front of you.

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Further, through your dog grooming business software, you can create custom email and text messages to ensure customers hear from you regularly and know when and how they can schedule their appointments. 

Customer service is more important now than ever because you need to communicate about how you’re prioritizing customer health and safety during the COVID-19 pandemic . Clients will appreciate knowing that your business has responsibly instituted social distancing measures during pet drop-offs and pick-ups and increased sanitization efforts.

3. Leverage Effective Dog Grooming Software

When thinking about ways to set your business apart from competitors, it’s clear that investing in quality dog grooming software will not only make your life as a business owner easier but provide a framework for growing your client base. Dog grooming business software has the following advantages: 

  • Saves time. You can schedule and view upcoming appointments, assign staff members to clients, and manage time-off requests all within one system. You won’t have to worry about keeping track of employee schedules or upcoming appointments within a complex spreadsheet or ad-hoc email chain. 
  • Helps you communicate more effectively. You can automated email and text messages to go out to customers to save you time from having to plan and manually send messages. This boosts your marketing efforts by ensuring regular communication between you and your customers. 
  • Increases profitability. Streamlined payment processing within your business software system ensures you get paid on time and accurately for your services. You can even increase your tip income by presenting tip options at check-out time.

Your business software is the last piece of the puzzle that will kick your business plan into high gear and impress prospective customers. Be sure to contact us here at Gingr with any questions about how dog grooming business software can enhance your business management operations and fit into your business strategy.

Now that you have a solid understanding of how to create a dog grooming business plan and how to use your competitive advantage to set your business apart, you’ll soon be ready to open your doors to a flood of new furry friends and give them the most stylish haircuts they’ll ever receive. Be sure to check out these additional resources as you get prepped to open your business: 

  • Starting a Dog Grooming Business: The Complete Guide . Check out this article for another perspective on starting your very own dog grooming business. 
  • 10 Pet Industry Trends to Know. This guide outlines current pet business trends to consider implementing in your business.
  • COVID-19 and Pet Care Businesses: The Essential Guide. The pandemic has changed the way pet care businesses operate. Find out what this means for your grooming business with this guide.

Ready to put your dog grooming business plan into action? Contact Gingr today to find out how pet care software can help.

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Understanding revenue streams in dog care services, maintaining employee well-being in high-stress pet-care environments, elevate your pet-care business with gingr's automated pricing rules and peak dates, optimize your pet-care business, find out how gingr helps you streamline and grow your business..

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Dog Grooming Business Plan Template & Guidebook

Starting a dog grooming business can be an incredibly rewarding endeavor, but developing a successful business plan is key. Knowing what steps to take and what information to include in your business plan is essential for success. With the #1 Dog Grooming Business Plan Template & Guidebook, you'll get a comprehensive and easy-to-follow guide to creating the perfect plan for your pet-grooming venture. From understanding the market landscape to creating a detailed financial plan - this guide will help you take the guesswork out of writing your dog grooming business plan.

Nick

Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Dog Grooming Business [11 Steps]
  • 10+ Best & Profitable Dog Grooming Business Ideas [2023]
  • 25 Catchy Dog Grooming Business Names:

How to Write a Dog Grooming Business Plan in 7 Steps:

1. describe the purpose of your dog grooming business..

The first step to writing your business plan is to describe the purpose of your dog grooming business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a dog grooming business:

Our mission at [Business Name] is to provide top-quality dog grooming services to our clients in an efficient, caring, and professional manner. We strive to offer a safe, clean environment for all furry friends to enjoy the pampering that they deserve. We strive to build lasting relationships with our clients through our values of trust, respect, and excellence.

Image of Zenbusiness business formation

2. Products & Services Offered by Your Dog Grooming Business.

The next step is to outline your products and services for your dog grooming business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

Image of Zenbusiness business formation

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your dog grooming business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your dog grooming business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your dog grooming business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

Form an LLC in your state!

dog grooming business plan sample

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a dog grooming business?

  • Professional dog grooming tools (brushes, clippers, scissors, combs, dryers, etc.)
  • Shampoo and conditioner specially formulated for dogs
  • Dog nail clippers and dremel tools
  • Dog ear cleaning tools
  • Towels and other grooming accessories
  • Business permits or licenses specific to the area where the business is located

5. Management & Organization of Your Dog Grooming Business.

The second part of your dog grooming business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your dog grooming business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Dog Grooming Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a dog grooming business varies based on many different variables, but below are a few different types of startup costs for a dog grooming business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your dog grooming business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your dog grooming business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your dog grooming business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

dog grooming business plan sample

Frequently Asked Questions About Dog Grooming Business Plans:

Why do you need a business plan for a dog grooming business.

A business plan for a dog grooming business is essential to evaluate the potential of the business, clarify your vision and objectives, set strategy and target markets, establish projections, analyze the competition, estimate startup costs and forecast cash flow. It will help potential investors or lenders understand the potential of the venture and assess its risk factors. In addition, having a written business plan met allow you to track progress and make changes as necessary to ensure success.

Who should you ask for help with your dog grooming business plan?

You should ask a business consultant or an advisor with experience in small business planning, such as a Certified Public Accountant (CPA). They will be able to help you create a comprehensive plan and identify any potential risks and opportunities. Additionally, your local Small Business Administration (SBA) office may have resources available to help you navigate the process.

Can you write a dog grooming business plan yourself?

Yes, it is possible to write a dog grooming business plan yourself. To do so, you will need to consider the various aspects of opening and managing such a business, such as market research and customer service, financial planning and business operations. Additionally, you will need to explain your vision for the business, including the services you plan to offer, pricing strategies and estimated startup costs. Also important are any strategies you may have for promoting your business and managing employees.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Pet Grooming Business Plan Template

  • Written by Dave Lavinsky

dog grooming business plan sample

Table of Contents

Pet grooming business plan.

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their pet grooming companies. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a pet grooming business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Pet Grooming Business Plan?

A business plan provides a snapshot of your pet grooming business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for Your Pet Grooming Business

If you’re looking to start a pet grooming business or grow your existing pet grooming company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your pet grooming business to improve your chances of success. Your pet grooming business plan is a living document that should be updated annually as your company grows and changes.

Funding Sources for Pet Grooming Businesses

With regards to funding, the main sources of funding for a pet grooming business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for pet grooming companies.

Finish Your Business Plan Today!

How to write a business plan for a pet grooming business.

If you want to start a pet grooming business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your pet grooming business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of pet grooming business you are running and the status. For example, are you a startup, do you have a pet grooming business that you would like to grow, or are you operating a chain of pet grooming businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the pet grooming industry.
  • Discuss the type of pet grooming business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of pet grooming business you are operating.

For example, you might specialize in one of the following types of pet grooming businesses:

  • Mobile pet grooming: This type of pet grooming business operates using a van or other vehicle to house all of its equipment and comes directly to customers’ homes or other convenient locations to provide its pet grooming services.
  • Home-based pet grooming: This type of business owner provides pet grooming services in their own home. Customers come to them for pet grooming services.
  • Pet grooming salon: This type of pet grooming business involves renting or purchasing a salon space. The pet grooming business owner has a variety of options for how to run this type of business including owning the salon as the sole groomer, renting a space in another proprietor’s salon, owning a salon and renting out space to other groomers, or managing the salon themselves and hiring groomers to work for them.

In addition to explaining the type of pet grooming business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the number of pets groomed, reaching $X amount in revenue, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the pet grooming industry. While this may seem unnecessary, it serves multiple purposes.

First, researching the pet grooming industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your pet grooming business plan:

  • How big is the pet grooming industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your pet grooming business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your pet grooming business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of pet grooming business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other pet grooming businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of businesses that offer pet grooming services such as a veterinarian, boarding kennel, or a pet store. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of pet grooming business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier for customers to acquire your services?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

    Finish Your Business Plan Today!

Marketing plan.

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a pet grooming business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of pet grooming company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide nail trimming, ear cleaning, hair brushing, or shampooing services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your pet grooming company. Document where your company is situated and mention how the site will impact your success. For example, is your pet grooming business located in a busy retail district, a business district, a standalone salon, or in a suburban home? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your pet grooming marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your pet grooming business, including answering calls, scheduling appointments, greeting customers, cleaning the salon, collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth pet groom session, or when you hope to reach $X in revenue. It could also be when you expect to expand your pet grooming business to a new city.  

Management Team

To demonstrate your pet grooming business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing pet grooming businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a pet grooming salon or successfully running a small mobile pet grooming operation.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you hire 3 groomers and will each one groom 5 pets per day? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your pet grooming business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a pet grooming business:

  • Cost of equipment and pet grooming supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your salon location lease or photos of some of your freshly groomed pets and happy customers.   Summary Writing a business plan for your pet grooming business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the pet grooming industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful pet grooming business.  

Pet Grooming Business Plan Template FAQs

What is the easiest way to complete my pet grooming business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your pet grooming business plan.

How Do You Start a Pet Grooming Business?

Starting a pet grooming business is easy with these 14 steps:

  • Choose the Name for Your Pet Grooming Business
  • Create Your Pet Grooming Business Plan
  • Choose the Legal Structure for Your Pet Grooming Business
  • Secure Startup Funding for Pet Grooming Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Pet Grooming Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Pet Grooming Business
  • Buy or Lease the Right Pet Grooming Business Equipment
  • Develop Your Pet Grooming Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Pet Grooming Business
  • Open for Business

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s professional business planning advisors can create your business plan for you.   Other Helpful Business Plan Articles & Templates

Business Plan Template For Small Businesses & Entrepreneurs

How to Build a Dog Grooming Business Plan

by MoeGo on Mar 21, 2023 1:01:28 PM

Thinking of starting a pet grooming business? You're definitely barking up the right tree, but getting started can be a real paw-stopper. Lucky for you, we've dug up all the essential elements of a pet grooming business plan and put them together in this blog post. Sit, stay, and read on!

Types of Business Plans

There are two types of business plans:

  • a business plan that includes market research and in-depth analysis that you can use to secure a loan to fund your pet grooming business, and;
  • a practical business plan that functions as a checklist to help you, the new owner, take the right steps toward opening your first business.

In this blog, we’re focusing on the second type of business plan to give you the practical tools and information you need to build a successful grooming business.

What to Include in Your Pet Grooming Business Plan

Your dog grooming business plan should include the following elements. Don't worry, we’ll get to all of them below!

  • Business Model
  • Supplies & Equipment

Your Customer Focus

  • Marketing & Advertising
  • Financial Funding

Pricing Strategy

👋 New to grooming? Kickstart your business and apply for the MoeGo Care Program ! 

Choosing the Right Business Model

There are three types of dog grooming businesses: at-home, mobile, and brick-and mortar.

  • At-home dog grooming services generally take place in the groomer's residence, providing a personal touch and comfortable environment for pets.
  • Mobile dog grooming services , on the other hand, bring the grooming services to the client's doorstep. This convenience saves time and energy, eliminating the need for pet owners to transport their furry friends to a grooming salon.
  • Brick-and-mortar dog grooming shops , also known as grooming salons, are traditional storefronts that provide a range of pet grooming services. These businesses often have a team of experienced groomers and advanced grooming equipment to cater to various pet grooming needs.

Each type of dog grooming business provides unique advantages that cater to different pet owners' preferences and schedules. At the end of the day, the "best" business model boils down to your preference, needs, and lifestyle as the owner.

🐶 Unleash the power of MoeGo and watch your grooming business grow!  hbspt.cta._relativeUrls=true;hbspt.cta.load(21611652, 'eb91c94e-4850-455e-a993-b1a59040199c', {"useNewLoader":"true","region":"na1"});

Business Model Pros & Cons

At-home business

  • Pros: Eliminates commute time and overhead costs. 
  • Cons: May be challenging to maintain work-life balance and attract customers without a physical storefront. 

Brick-and-mortar store

  • Pros: Physical presence can attract passing customers and offer extra services. 
  • Cons: Traditional business costs involved such as commercial rent and utilities. 

Mobile grooming

  • Pros: Convenient for customers and pets while being safer during the pandemic. 
  • Cons: Overhead costs for gas and vehicle maintenance, and local laws and parking regulations can get tedious. 
🐶 Check out our in-depth look at each grooming  business model: Salon vs. Mobile vs. At-Home

Grooming Supplies & Equipment 

The exact supplies you need will depend on your business model. That said, here's a checklist of some essential items you will need to include in your business plan:

  • Dog Grooming Clippers : Essential tools for groomers in order to maintain a consistent, efficient, and quick grooming process.
  • Clipper Blades : A range of removable clipper blades are necessary to address different coat types.
  • Clipper Oil : Helps maintain clipper blade function.
  • Coat Stripping Tool (like the Coat King): Necessary for longer-coated canines to remove undercoat.
  • Scissors : Groomers require a variety of straight, curved, and thinning scissors to style and shape hair.
  • Slicker Brushes : Use these brushes to brush out and untangle matted fur.
  • Combs : Necessary for detangling and grooming hair.
  • Sterilizer : A basic need for cleansing metallic grooming equipment.
  • Shampoo : Need a variety of shampoos that cater to different skin concerns and coat types.
  • Finishing Spray : Helps provide a long-lasting scent customers will love.
  • Professional Dryer : A reliable tool that dries dog's fur quickly.
  • Grooming Table : Can choose between hydraulic or non-hydraulic models to accommodate budget and needs.
  • Tub / Sink : Necessary for bathing dogs before grooming.
  • Bath Equipment : Mitts, sponges, combs, and towels are essential for bathing dogs.
  • Nail Clippers : Vital for preventing claw infections and clipping nails.
  • Leashes / Leads : Necessary for safely controlling each dog.
  • Grooming Shoes : To protect your feet from hair slivers and keep them dry.
  • Accessories: Bows, bandanas, etc. to keep your furry customers looking their best.
  • Cleaning supplies : To keep your grooming space tidy and grime-free.
  • Vacuum : To clean up excess hair after blow drying and clipping.

The cost of each item on this list can vary widely. If you're just starting out, look into mid-range or affordable options so that you can figure out what your preferences are for certain tools. As your business grows, look into upgrading to tools that include the features most important to you.

Your customer focus will help you answer the two critical questions when it comes to your target market: "Who do you want to buy your grooming services?" and "Who is your ideal customer?" By identifying your target audience, you can tailor your marketing efforts to attract them effectively.

This might include understanding their dog's breed, size, and personality to offer grooming services that meet their unique needs. It could also include targeting specific neighborhoods to reach high-earning pet parents.

If you're just starting out, you may not know who your ideal customer is yet - and that's okay! This can change over time as you build your customer base and launch various marketing efforts.

Tips to Build Your Customer Base

  • Leave your business card at local vets, coffee shops, doggy daycares, and community boards.
  • Offer referral discounts for existing customers
  • Encourage all customers to leave reviews on Google, etc.
  • Use social media to promote your business (Instagram, Tiktok, Facebook groups, etc.)
  • Ask customers if they'd like to rebook before they leave, or offer a small discount for rebooking before they leave.
  • Partner with local animal shelters to give free nail trims or discounts to newly adopted dogs.
  • Give discounts to veterans and emergency responders

Also, remember that retaining clients is just as important as getting them through the door the first time. Create a pawsome customer experience by handing out new customer welcome bags, for example.

You could also consider offering loyalty programs that provide customers  with special discounts or perks if they return for repeat business. Providing a personalized experience can help build stronger relationships and positive word-of-mouth referrals for your business within your pet-loving community.

Marketing & Advertising 

As a dog groomer, marketing and advertising can help you attract new clients and is an important part of your business plan. Social media, online advertisements, and your business website are all ways to help your business stand out from the competition. Here, we'd like to focus on two of the most important ones: your website and Google. 

Your Website

Your business website is like a digital business card. You can use it to feature your services and pricing, offer discounts, and as a landing page for paid ads (if you want to invest in them). A few common website builder platforms include Wix, Squarespace, and Wordpress.

Pet grooming website best practices:

  • Clearly define your services and the city where you provide them
  • Include before and after pictures of dogs you have groomed 
  • Showcase customer testimonials
  • Have a contact page with your business address (if applicable), phone number and email address
  • Feature an “About Us” page so visitors can learn more about you
  • Feature offers or discounts, if you offer them (such as a veteran's or first-time customer discounts) 
  • Make sure the website is easy to read on mobile devices, because most people search from their phones (Many website builders can do this for you)

The cheapest way to build a website as a dog groomer is to do it yourself. However, this can take a lot of time - something most new business owners don't have a lot of. That said, hiring someone to build it for you can be expensive, not to mention maintenance or changes to the website you may want to make. 

If you want to avoid the cost of a website altogether, consider using a grooming software like MoeGo that includes a website landing page in its online booking portal. This can help you show up when people search for your business on Google.

🐶 No website? No problem! Book a demo to see how MoeGo's online booking portal can help - plus a bunch of other cool features, too!  hbspt.cta._relativeUrls=true;hbspt.cta.load(21611652, 'eb91c94e-4850-455e-a993-b1a59040199c', {"useNewLoader":"true","region":"na1"});

Your Google Listing

Google listings (Google Business Profiles) are a great way to help customers find your business online. Plus, they're free! A Google listing will allow customers to find you through Google searches and Google Maps, so it’s an important (but often overlooked) part of your new business plan.

Here are some steps for setting up your Google listing:

  • Visit the Google Business website and sign in with your Google account
  • Enter your business name and address (you may need to verify ownership of the location)
  • Add a profile photo, logo, and other relevant information about your business
  • Include additional images of your grooming services or dogs you’ve groomed
  • Set up your hours and contact information
  • Monitor your reviews and respond to them appropriately
  • Include a link to your website (if you have one)
  • Add any additional categories or services you offer 

Having a Google listing also allows customers to leave reviews and feedback, which can help establish your credibility in the pet grooming industry.

Google Ads can be used to target potential customers who are looking for pet grooming services in their area, as well as those searching for specific services such as dog washing, nail trimming, and styling. Here are some tips for setting up Google Ads and maximizing your budget:

  • Research keywords related to your services to ensure you reach the right audience
  • Create targeted campaigns for each service you offer
  • Set a daily budget so that you don’t overspend
  • Monitor and adjust bids for keywords regularly to get the most out of your budget
  • Check reports regularly to make sure you’re getting the most out of your campaigns
  • Try different ad types such as display or video ads to target a wider audience
  • Link ads back to relevant pages on your website for better conversion rates

To fund a pet grooming business, you can use personal savings, credit cards, bank loans, or angel investors. Most pet grooming businesses rely on personal savings and bank loans for funding. But, to get a bank loan, you must submit a convincing business plan that ensures loan repayment with interest. The loan officer will assess your business plan and financial projections to see if your business can thrive.

Just like any business, pet groomers need to have a strong brand to stand out from competitors - especially at the beginning. Here are a few things you'll want to have in place as part of your business plan to create a strong and memorable brand:

  • Your mission and values
  • Appealing brand colors and logo
  • A memorable business name
  • Services and products offered

Setting the right prices for your dog grooming business is crucial for success, so include it in your business planning. Not only does it play a role in gaining and retaining customers, but it also affects your profitability. 

Creating a pricing menu that outlines each service's cost and how those prices vary based on the dog's weight is usually the best approach. Weight-based pricing is more effective because it eliminates confusion between owners about what size category their pet falls under.

It’s important not to undervalue your services to attract new business. Charging what's fair for your valuable grooming services is best for long-term success, opposed to setting the precedent that your services are worth less than competitors.

Here are a few tips for creating a pricing strategy that works:

  • Different dog breeds and sizes make pricing grooming services complicated.
  • Pricing should be weight-based instead of by standard size categories.
  • Beware of undervaluing services while accounting for competition.
  • Charging what's fair for valuable grooming services extends the understanding of their true worth to customers.
If you like this post, check out our tips for starting a dog grooming business ! 😍

How Profitable Can a Dog Grooming Business Be?

While dog grooming has the potential to be a very profitable venture, there are multiple factors that may impact your success. These factors include:

  • Customer base: The speed at which you can grow your customer base will impact your profitability, as a larger customer base may lead to more revenue.
  • Pricing strategy: What you charge for your services can affect how much revenue you generate. Pricing too high may drive potential customers away, while pricing too low may lead to lower profits.
  • Startup and operational costs: The costs associated with starting and running your dog grooming business may impact your profitability. Larger costs may require more revenue to offset them.
  • Competition: The level of competition in your local market will impact your profitability, as more competition may lead to fewer customers.
  • Cost of rent: Depending on your location, the cost of rent may be a significant expense that affects your bottom line.
  • Employee wages: As your business grows, you may need to hire employees to keep up with demand, which will impact your profitability.

The Growing Pet Industry

Despite these potential challenges, the pet industry is experiencing remarkable growth. In 2020, an estimated $99 billion was spent on pets. In 2022, 2 out of 3 U.S. households had a pet and  $124 billion was spent on them - roughly the net worth of Bill Gates. In other words, the pet industry is growing and so is the need for pet care professionals, including groomers. 

dog grooming business plan sample

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How 2 Princess Pet Grooming Expands into Daycare to Deliver an Even Better Customer Experience

dog grooming business plan sample

Changelog Vol. 11: December 29, 2023 - January 19, 2024

  • Changelog (11)
  • Expert Advice (10)
  • Case Study (8)
  • Marketing (5)
  • Product Updates (4)
  • Groomer Care (3)
  • Grooming Tools (3)
  • Online Booking (3)
  • Pricing (3)
  • Start New Business (3)
  • Success Stories (3)
  • Business Operation (1)
  • Feature Collection (1)
  • Haircuts by Breed (1)
  • February 2024 (1)
  • January 2024 (2)
  • December 2023 (6)
  • November 2023 (7)
  • October 2023 (7)
  • September 2023 (8)
  • August 2023 (7)
  • July 2023 (3)
  • June 2023 (2)
  • May 2023 (4)
  • April 2023 (2)
  • March 2023 (9)
  • February 2023 (1)
  • January 2023 (1)
  • December 2022 (2)
  • November 2022 (5)
  • October 2022 (1)

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Pet Grooming Business Plan Template

Written by Dave Lavinsky

Pet Grooming Business Plan

You’ve come to the right place to create your Pet Grooming business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Pet Grooming businesses.

Below is a template to help you create each section of your Pet Grooming business plan.

Executive Summary

Business overview.

Tangles Pet Grooming is a startup pet grooming company located in Raleigh, North Carolina. The company is founded by Sandy Cooper, who has experience in pet grooming. Now, with the expertise of knowledge and business acumen, she has determined she can confidently start and effectively grow a successful pet grooming company. Sandy believes her experience of strategic growth, marketing skills, financial capabilities, and wide and deep knowledge of pet grooming practices will provide everything needed for long-term growth and profitability.

Tangles Pet Grooming will provide a comprehensive array of services and products for a variety of clients. Tangles Pet Grooming will be the most loving and caring grooming center, providing services and products to each client while supporting the strategic goals of the company. Tangles Pet Grooming will be the ultimate choice in Raleigh for clients to ensure that every need of the customer is fully and completely met.

Product Offering

The following are the services that Tangles Pet Grooming will provide:

  • Dog and cat grooming
  • Dog and cat bathing
  • Dog and cat nail trimming
  • Dog and cat dental care
  • Dog and cat muscle massage
  • Dog and cat nutritional balance check
  • Dog and cat mini-break treatments
  • Dog and cat wellness and play accessories
  • Online reservations for all appointments
  • Discounts for return and regular customers

Customer Focus

Tangles Pet Grooming will target all dog and cat owners within the Raleigh region. They will also target veterinarian offices. They will target natural health stores and retail pet stores. They will also target pet training companies.

Management Team

Tangles Pet Grooming will be owned and operated by Sandy Cooper. She recruited her former administrative assistant, Kerrie Thompson, to be her grooming center manager and over the administrative office and operations.

Sandy Cooper is a graduate of the North Carolina Pet Grooming Academy, where she earned certification in natural wellness for dogs and cats. She has a depth of experience in pet grooming due to the ten years she served as the head groomer for a dog and cat pet salon in Raleigh. Her customers appreciated the care and concern she demonstrated, as well as the helpful suggestions she gave for healthful eating and healthful patterns of living for the cats and dogs.

Kerrie Thompson was an administrative assistant in the dog and cat grooming salon where Sandy Cooper was employed. Kerrie served the owner of the business, as well as assisting ten groomers in their daily activities, supplies and special requests. She earned the deep respect and appreciation of all the groomers in the company. Her new role will be as the grooming center manager, also in charge of the administrative office and operations.

Success Factors

Tangles Pet Grooming will be able to achieve success by offering the following competitive advantages:

  • Friendly, knowledgeable, and highly-qualified team of Tangles Pet Grooming
  • Comprehensive menu of services and products for dog and cat owners
  • Specialized cat and dog muscle massages for health and wellness
  • Customized cat and dog natural wellness assessments
  • Dog and cat health and wellness play toys and accessories
  • Tangles Pet Grooming offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Tangles Pet Grooming is seeking $200,000 in debt financing to launch its pet grooming company. The funding will be dedicated toward securing the grooming center space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

  • Grooming center space build-out: $20,000
  • Office equipment, supplies, and materials: $10,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Marketing costs: $10,000
  • Working capital: $10,000

The following graph outlines the financial projections for Tangles Pet Grooming .

Tangles Pet Grooming Pro Forma Projections

Company Overview

Who is tangles pet grooming.

Tangles Pet Grooming is a newly established, full-service dog and cat grooming company in Raleigh, North Carolina. Tangles Pet Grooming will be the most reliable, cost-effective, and naturally-healthful pet choice for animal owners and lovers in Raleigh and the surrounding communities. Tangles Pet Grooming will provide a comprehensive menu of grooming services for any dog and cat owner to utilize. Their full-service approach includes a comprehensive menu of services geared toward healthful pet living.

  Sandy Cooper will be able to manage the staff and personnel at Tangles Pet Grooming. The team of professionals are highly qualified and experienced in dog and cat grooming, as well as natural health for pets and massage services. Tangles Pet Grooming works to improve the lives of the pets as staff members remove dirt and daily grime from dogs and cats. Grooming includes trimming and beautifying the coats of each animal, as well. Tangles Pet Grooming will enhance the lives of pets, as well as increase their natural health and wellness. Tangles Pet Grooming will offer the best customer service, as well.

Tangles Pet Grooming History

Tangles Pet Grooming is owned and operated by Sandy Cooper, a former pet groomer who has a degree from North Carolina Pet Grooming Academy. She has worked for a large pet grooming company for over ten years and managed a large portfolio of dogs and cats who came to her station exclusively for grooming, muscle massage, dental care and other treatments. She has gained the trust and confidence of her clients who now number in the hundreds, with many of them already committed to follow her as she opens her new Tangles Pet Grooming company.

Since incorporation, Tangles Pet Grooming has achieved the following milestones:

  • Registered Tangles Pet Grooming , LLC to transact business in the state of North Carolina.
  • Has a contract in place for a 10,000 square foot grooming center at one of the largest area malls
  • Reached out to numerous contacts to include Tangles Pet Grooming for their animals
  • Began recruiting a staff of associate groomers and office personnel to work at Tangles Pet Grooming

Tangles Pet Grooming Services

The following will be the services Tangles Pet Grooming will provide:

Industry Analysis

The pet grooming industry is expected to grow over the next five years to over $13 billion. The growth will be driven by the increased attention the U.S. population now gives to their pets, including cats and dogs. The growth will also be driven by the recognition of pet owners that their own animals require adequate natural health therapies as much as their human family does. The pet grooming industry also will grow driven by the increased interest in sustaining the iconic breeds of historical importance, including exotic breed dogs and cats.

Costs will likely be reduced by an increase in product availability, in particular from global alliances with large food manufacturers. Costs will also be reduced as consumers recognize the need for natural wellness in their animals, which will help defray serious health issues in their pets. Costs will also be reduced due to the increased use of technology to take over the day-to-day tasks of clerical and back office duties, which will free staff to work on front-of-house customer service and other tasks.

Customer Analysis

Demographic profile of target market.

Tangles Pet Grooming will target all dog and cat owners within the Raleigh region. They will also target veterinarian offices. They will target natural health stores and retail pet stores. They will also target pet training services.

Customer Segmentation

Tangles Pet Grooming will primarily target the following customer profiles:

  • Dog and cat owners
  • Veterinarian offices and owners
  • Natural health and retail pet stores
  • Pet training services

Competitive Analysis

Direct and indirect competitors.

Tangles Pet Grooming will face competition from other companies with similar business profiles. A description of each competitor company is below.

Paws Pet Grooming Salon

The owner of Paws Pet Grooming Salon, Jason LeBron, has dedicated his salon to the following services: baths, haircuts, nail trimming, and dental care. The salon has been in business since 2019, when during the pandemic, Jason LeBron maintained the care for the pets in his regional area by driving to each customer’s home. The premier destination for pets has garnered a steady following of customers; however, the pricing is in the “luxury” category and most of the general population can find similar services in a lower price range.

Specialized spa treatments are offered for dogs and other animals who do well with bathing and grooming treatments and, in addition, specialized services are provided for various exotic cats and dogs. Ultra large dogs are also treated at the Paws Pet Grooming Salon, using oversized tubs and grooming areas.

Raining Cats n’ Dogs

Due to the weather conditions in Raleigh, North Carolina and the surrounding areas, the owner of Raining Cats n’ Dogs determined that the location was perfect for a cat and dog grooming business focused on dogs that are particularly in need of grooming, including hunting dogs, canine service dogs, feral ranch cats, and other working animals.

The Raining Cats n’ Dogs grooming business was opened in 2020 by the owner, Ron Reynolds and his family. The generations of family born and raised in Raleigh have always been fans of outdoor sports and exercise, including their special family animals. Because there was no competition in the Raleigh area, Ron and his family opened the Raining Cats n’ Dogs grooming business, where it became an immediate hit with ranchers, farmers, hunters and others.

Happy Cats! Grooming

Happy Cats! Grooming was started in 1999 by Alice Anderson and her daughter, Nancy Anderson. Alice and Nancy were formerly cat groomers for a national chain pet grooming company and, after winning the appreciation and encouragement from former customers, they opened their own grooming company. The two executives work with a staff of three grooming employees. With the focus on cat grooming, the company has targeted the cats throughout the southern area of the U.S. who are in competition for state and national championships. The company also targeted exotic cats of high value owned by celebrities, high net-worth individuals and others who prefer cats from exotic locales. The cat grooming company has continued to build a steady roster of clients, albeit within a large geographical area that requires the groomers to travel, cover travel expenses, and include time and distance charges on the total bill.

Competitive Advantage

Tangles Pet Grooming will be able to offer the following advantages over their competition:

  • Tangles Pet Grooming offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition

Marketing Plan

Brand & value proposition.

Tangles Pet Grooming will offer the unique value proposition to its clientele:

  • Highly-qualified team of skilled employees who are able to provide a comprehensive set of products and services for dog and cats of all breeds
  • Tangles Pet Grooming offers the widest selection of natural wellness choices for cats and dogs, along with a pricing structure that is the most cost-effective compared to the competition

Promotions Strategy

The promotions strategy for Tangles Pet Grooming is as follows:

Word of Mouth/Referrals

Sandy Cooper has built up an extensive list of contacts over the years by providing exceptional service and expertise to dog and cat clients. The contacts and clients of Sandy Cooper will follow her to her new company and help spread the word of Tangles Pet Grooming .

Professional Associations and Networking

Sandy Cooper will join all regional professional associations, including civic groups and volunteer organizations, in order to introduce Tangles Pet Grooming to the region. She will also join the national trade and networking groups to further introduce Tangles Pet Grooming to new opportunities and alliances with other companies.

Print Advertising

Two weeks prior to the launch of Tangles Pet Grooming, a direct mail piece will be sent to every home in Raleigh, announcing special discounts at the grooming center for the first 60 days of business. Customers will receive special incentives upon opening and coupons for further use of the grooming center.

Website/SEO Marketing

Tangles Pet Grooming will fully utilize their website. The website will be well organized, informative, and list all the services that Tangles Pet Grooming provides. The website will also list their contact information and provide a portal for online reservation for dog and cat services. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “pet grooming company” or “dog/cat groomer near me,” Tangles Pet Grooming will be listed at the top of the search results.

The pricing of Tangles Pet Grooming will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Tangles Pet Grooming . Operation Functions:

  • Sandy Cooper will be the owner and president of the company. She will oversee all staff and manage client relations. Sandy has spent the past year recruiting the following staff:
  • Kerrie Thompson, who was an administrative assistant in the dog and cat grooming salon where Sandy Cooper was employed. Her new role will be as the grooming center manager, also in charge of the administrative office and operations.
  • Hoagie Newsom, a former accountant for a retail pet store, will become the accountant for the new company, providing all client accounting, tax payments, and monthly financial reporting.
  • Cindy Stillson will become the part-time Marketing Manager who will provide all marketing for Tangles Pet Grooming and each client it serves.

Milestones:

Tangles Pet Grooming will have the following milestones completed in the next six months.

  • 5/1/202X – Finalize contract to lease grooming center space
  • 5/15/202X – Finalize staff employment contracts for the Tangles Pet Grooming
  • 6/1/202X – Finalize contracts for Tangles Pet Grooming vendors
  • 6/15/202X – Begin networking at industry events
  • 6/22/202X – Begin moving into Tangles Pet Grooming center
  • 7/1/202X – Tangles Pet Grooming opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Tangles Pet Grooming are the fees they will charge to customers for their services and products.

The cost drivers will be the overhead costs required in order to staff Tangles Pet Grooming . The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Tangles Pet Grooming is seeking $200,000 in debt financing to launch its dog and cat grooming center. The funding will be dedicated toward securing the grooming center space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Customers Per Month: 650
  • Average Revenue per Month: $71,000
  • Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, pet grooming business plan faqs, what is a pet grooming business plan.

A pet grooming business plan is a plan to start and/or grow your pet grooming business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Pet Grooming business plan using our Pet Grooming Business Plan Template here .

What are the Main Types of Pet Grooming Businesses?

There are a number of different kinds of pet grooming businesses, some examples include: Mobile pet grooming, Home-based pet grooming, and Pet grooming salon.

How Do You Get Funding for Your Pet Grooming Business Plan?

Pet Grooming businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Pet Grooming Business?

Starting a pet grooming business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster. 1. Develop A Pet Grooming Business Plan - The first step in starting a business is to create a detailed pet grooming business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your pet grooming business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your pet grooming business is in compliance with local laws. 3. Register Your Pet Grooming Business - Once you have chosen a legal structure, the next step is to register your pet grooming business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 4. Identify Financing Options - It’s likely that you’ll need some capital to start your pet grooming business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 7. Acquire Necessary Pet Grooming Equipment & Supplies - In order to start your pet grooming business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your pet grooming business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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How to Write a Dog Grooming Business Plan

So you are thinking about launching a dog grooming business; it’s not a bad idea because there are many dogs in every city and town that require trimming, cutting and a host of other grooming services on a routine basis to keep their health up. Your next step in planning is to learn how to write a dog grooming business plan , and do it accurately.

Although not all owners do it, every dog should be groomed at least twice a year. With the rapid growth of the pet industry, this guarantees dog groomers a steady stream of clientele.

When people think of pet groomers, they think of doggy haircuts and facial cleaning, but there is actually much more to it than that. Many of the services that dog groomers offer are needed by all canines, not just long-haired breeds, including:

  • Nail Trimming
  • Ear Cleaning
  • Flea and Tick Treatments
  • Teeth Brushing

How to Write a Dog Grooming Business Plan

Dog grooming is the type of undertaking that pretty much guarantees there will be a large amount of potential customers close by to wherever you want to set up shop. A word of caution to the wise though, even though it may seem like a simple business to start, there is a lot more that goes into starting a dog grooming business than meets the eye.

If you’re just beginning to think about starting a dog grooming business and you’d like a little more information, check out our column How to Start a Dog Grooming Business . You’ll find lots of information about what to expect when starting your business and what you can do to ensure it is a success. We're currently expanding our Business section, so be sure to check back with Top Dog Tips  for the most up to date dog business information, dog product reviews and dog supplies news.

RELATED: How to groom a dog at home?

If you don't believe that you will need a business plan for your dog grooming business, you are mistaken! Creating a business plan will ensure that you understand what will be required of you in starting the business, becoming licensed and certified, and it will give you a plan to follow to put your business on the track to success for the future.

Your dog grooming business plan is essentially your business's first impression to investors, business partners, and the bank. Just telling someone about your plans and hoping for the best is not going to cut it. You need a concrete plan with researched evidence that proves your business has a good chance of success. That's what will be included in your business plan.

Even if you're planning to fund the business yourself and you aren't going to have a business partner, you still need to create a business plan. This plan will include your goals for the future of your business, and you will be able to use it as a guide to get your business where you want it to be in 12 months, 3 years, 5 years, or even more.

Access the Need for Dog Grooming

The first thing that needs to be done before even thinking about how to write a dog grooming business plan is to access the need for a business of that type in your area. When assessing the need, you have to look at such things whether the area is already saturated with that type of business or if the area has the proper income level to support that type of enterprise.

You'll also want to see just how many dog owners live in your area. Grooming services may be something that people are willing to travel a small distance for, especially if there are no dog groomers in the towns around you. If you live in a rural area, you can get information on the number of dogs licensed in your town, or surrounding towns, by checking with the local animal control office or at the town office.

RELATED: How to Become a Dog Groomer?

How to Write a Dog Grooming Business Plan

If you live in a more urban area it should be even easier to find out how many dogs are in your neighborhood. Take a walk down the street, visit a local dog park, or swing by a doggy daycare in your area. If there are a lot of dogs around you, chances are a dog grooming business would do very well in that area.

If there is another groomer in your area, don't count yourself out just yet. Is there enough of a need that two groomers could both run successful businesses in your area? Would you be able to offer different services or something unique that would help your grooming business stand out and gain attention from dog owners? You may still be able to make it work, it might just take a little more planning.

Your business plan needs to clearly state that you've researched the need for a grooming business in your area. Investors want to see that your business has a good chance of success. They aren't going to waste their money on a business that looks like a failure right out of the gate.

State Your Pet Grooming Business Goals

The fist part of your business plan will be where you state your short and long term business goals. You can tie in the need for your business here. Where do you see your business in 6 months, 1 year, 5 years, and what is your ultimate goal? This section should be short and to the point. Investors aren't looking for specifics in this section, just a broad view of what you would like for your grooming business.

If there is a large need in your area perhaps you see your business expanding quickly. If you're in a more rural area, maybe you don't want to expand your business at all and you just want to gain enough loyal customers to turn a decent profit. Whatever your goals are, make sure to state them clearly so investors will be able to see exactly what you want for your company's future.

Listing out these goals will help give you a perspective on the business startup and also give you some concrete goals to focus on for the future. These goals will show the bank or your investors exactly where you plan to take this business , and they will be looking for details in other parts of your business plan about how you will get there.

In this section you should also include whether or not you will have a business partner(s) and what type of entity your business will be. Will it be a sole proprietorship, a single member LLC, or an S-Corp?

RELATED: Do You Tip Dog Groomers?

Most of the time, dog grooming businesses start out as a sole proprietorship for the first year or two. Then once you have all the paperwork, bills, and tax requirements under control you can start looking into filing for an LLC to separate your personal assets from your business.

If you have decided to start your business with a partner, you need to decide now if you will run it as a limited liability company (LLC), a corporation, or a partnership. You need to discuss all of this with your business partner and be sure to make all major business decisions together.

Dog Grooming Business Scope

The next step is to define the scope of the business. You need to plan such things as what breeds you will groom and how the dogs will get to your grooming salon; will you offer a pick-up service or will the customers come to you? Are you planning on offering a mobile grooming service or having a commercial location?

Mobile dog grooming businesses can be very enticing to pet owners that don't have the time or the means to get their dog to regular grooming appointments. Commercial locations work well too, but you need to make sure that the location you choose will be convenient for customers to get to and that it is located in a high traffic area where lots of dog owners will see it.

How to Write a Dog Grooming Business Plan

Another piece to add when talking about the scope of your business is what services you will offer. If you want to stand out you may want to offer some specialty doggy spa services, or something similar, so your clients know you are different than other local groomers.

You want your business to stand out, but you don't want to offer so many services that your scope is too large.  This can be confusing to dog owners who are just looking for a standard grooming for their furry friend. Select a handful of services that you are good at performing and grow from there.

RELATED: How to Start a Dog Walking Business

Decide how big you want your business to be in the beginning. Will you hire employees or do all the grooming yourself? Doing everything yourself will save you money, but it will also limit the amount of dogs you can take. Remember, more clients doesn't necessarily mean more money.

The larger the scope of your business, the more it will cost to run. Extra supplies and employee salaries will get quite expensive. Also, the larger your business, the more space you will need. More space leads to higher rent and utilities. Make sure to weigh the costs against what extra money you will be making if you start your business on a larger scale. It may be more beneficial to start small and grow over time.

Competition and Pricing

These two aspects of a business plan go hand-in-hand. You need to establish who your competition is, what services they provide, and what their prices are. You can easily do this by performing a quick internet search, making some anonymous phone calls, or stopping in to your competitors establishments and asking a few simple questions.

How to Write a Dog Grooming Business Plan

You already know what services you will offer, now it is time to set prices. You need to price your self competitively with similar businesses in your area or you may not have any business at all. If your prices are too high it will drive customers away.

When thinking about prices figure out how much the supplies for the service will cost you, and make sure that you are paid for your time as well. You may not want to price your services too high, but you still need to pay your bills as well. It's a fine line in the beginning, but as your business expands and your reputation grows with it, you will able to start increasing your prices to make a greater profit.

Advertising and Marketing

Now you need to plan for the advertising and marketing that you'll do to promote your business. Don't be intimidated. You won't need to take out billboards in Times Square. Your marketing plan can be as simple as handing out business cards and brochures. You just need to come up with a plan that will work in your area.

RELATED: How to Start a Pet Business with Dogs

Advertising can get expensive. Radio slots and television advertisements are great, but they also cost a lot of money. Try to keep things simple in the beginning. Maybe you could start by posting flyers at your local dog park, pet store, or other location where dog owners frequent. You could spend an afternoon handing out business cards in these locations as well.

If you're going to offer a specialized service, like mobile grooming, think about your target market before you advertise. Dog owners that would be interested in mobile grooming are probably do not have the means or are unable to take the time to bring their pet to the groomer. Try advertising at senior centers where many residents may not be able to drive or in the business district of your city where lots of busy businessmen and women are likely to be. Thinking outside the box while advertising will be more beneficial in the long run and will probably save you money too.

Here's where things get tricky. You need to plan for your future expenses. Nothing has to be set in stone, just a ballpark figure of how much startup capital you'll need and what you'll be spending it on. You will likely need quite a bit of startup capital for your business, even if you're running it out of your home.

Some of the expenses you'll need to plan for are:

  • The facility itself including rent and utilities
  • The cost of renovating the space, if required
  • Equipment (bathing tubs, dryers, grooming tables, etc…)
  • Grooming supplies (shampoo, brushes, clippers , etc…)

Those are your major expenses. These will vary, of course, depending on your particular business. If you'll be running your business out of your home, your expenses may be a little less, and if you need to buy and convert a van into a mobile grooming parlor, they may be a little more.

When figuring your finances, don't forget to include your advertising costs as well as your office expenses. You will need a computer, business telephone, and other office equipment. Don't forget about the desk, chair, and other furniture you may need for your human clients.

How to Write a Dog Grooming Business Plan

When planning your finances and creating your initial budget, leave no stone unturned. Think about every aspect of your business and all the day to day duties you will be performing. Make sure to list as much as possible, so your budget will be as close to accurate as you can get it.

RELATED: How to Write a Dog Training Business Plan

When writing your dog grooming business plan, it is best to over estimate in this case. You don't want to underestimate and then have your business fail quickly because it was underfunded. Do your research and be as accurate as possible, but make sure to leave yourself a little bit of wiggle room. There are bound to be expenses that you didn't plan for when starting your dog grooming business.

Legal Responsibilities

This is the last section of your dog grooming business plan, but it is also the most important. Making sure that your legal responsibilities are taken care of needs to be a top priority. If you don't take the proper legal precautions, it could mean big trouble for yourself, your employees, your investors, and your clients. Not to mention it would quickly ruin your reputation as a groomer .

Your legal responsibilities will vary depending on where you live. Different states and cities have their own rules and regulations for business owners, so make sure you abide by the ones that govern you and your business.

Be sure that your dog grooming business plan addresses:

  • Your licensing and certification responsibilities
  • Liability waivers for your clients
  • Any specific laws in your region
  • Client contracts

Again, and I can't say this enough, your business plan is not set in stone . You don't need to stick to your plan 100%, in fact, I don't believe there are many business owners that have. This is your guideline to make sure that you've thought your plan through fully and you know where your business is headed. Once you begin to research and write your dog grooming business plan, you will realize that there is a lot more to it than you thought.

The more serious you are with your business planning, the more serious you will look to the bank and potential investors. A solid business plan will be the foundation of your success, so it should not be taken lightly.

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Home » Sample Business Plans » Pet

How to Write a Pet Grooming Business Plan [Sample Template]

Are you about starting a pet grooming business? If YES, here is a complete sample pet grooming business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting a pet grooming business.

We also took it further by analyzing and drafting a sample pet grooming marketing plan template backed up by actionable guerrilla marketing ideas for pet grooming businesses. So let’s proceed to the business planning section.

Why Start a Pet Grooming Business?

Starting a pet grooming business is not only a relatively easy business to start up, it can also be quite profitable especially if you have lain out strategies that make you stand out from your competitors in the industry. The demand for other services for pets asides the regular basic services have grown as owners now also want their pets to live long, stay healthy as well as happier.

However, before starting this kind of business, it would be best for if you have some sort of experience as well as a general passion for pets. Also, no matter how easy a business looks, writing a business plan is very essential especially if you do not have all the necessary funds at hand and intends to source for funds externally.

While the business plan for a pet grooming business might not need to be too technical, it needs to be comprehensive and show certain aspects that would make an investor comfortable enough to invest in the business. While writing a business plan might look intimidating, it should be as there are loads of free templates online to aid you in writing yours. Below is one of such, a sample pets grooming business plan;

A Sample Pet Grooming Business Plan Template

1. industry overview.

According to franchise help, half of all the households in America which amounts to about 80 million own at least a pet – cat, dog, fish, bird, horse or lizard. This therefore means that there are over 300 million pets that needs to be cared for which has made the pets grooming business to leap in demand.

As at 2015, 65% of US households owned at least a pet and with a thriving pets industry, which provides toys, food, daycare, beds, trainings, cages, medical services, grooming and lots more, owners of these pets are being kept happy. It has been found that even though most of the pets might not care about such services, the owners do, which translates to 60% of those in high-income households.

The American Pet Products Association (APPA) in 2016 stated that the revenue expected from the pets industry will amount to $62.75 billion, which will be an increase of 4% from 2015. Over the last two decades, revenue has been growing steadily for this industry and has been at 5.4% since 2014.

According to the Bureau of Labor Statistics (BLS), the pets industry has seen a job growth of 11% from 2014 which is expected to continue till 2024. The largest segment where pet owners spent were on food with pets grooming being 5 th on the list and expected to bring in revenue of $5.73 billion in 2016 as compared to the $5.41 billion in 2015.

The reason for this growth in the services for pets business is due to the fact that most pet owners are seeing their pets as part of the family and some are beginning to treat their pets as human, which is why more people are getting quality foods as well as expensive medical treatments and accessories for their pets.

Also, the growth for pets’ specialized care in the industry is due to baby boomers, ages 55 to 64, who after their children have left home are replacing them with pets. A study has shown that baby boomers between these ages are the ones spending more on their pets.

However, the baby boomers are not the only ones that have developed a strong bond for their pets as millenials, those born between 1985 to 2010, started seeing pets as humans more than animals. These age groups spend their disposable income on pets and even spoil them as well.

The pets industry survived the economic downturn including the great recession, and so it is a strong industry that will continue to boom. The reason for this could be due to the HABRI study, which linked an improved savings in healthcare to the fact that those who owned pets fared better health wise.

2. Executive Summary

Petsky Groomer Salon is a business based in Nevada – California and established to cater to pet owners by offering grooming services to their pets. These grooming services also includes other pets services such as pets product retail, pets boutique, aroma and general healthcare, dietary supplements for pets, pets Self-service wash tubs, pets gourmet food, and consultation services.

Our aim is to set a standard amongst other pet grooming businesses and be amongst the top three pet grooming services here in Nevada – California, and to achieve this we have put forth strategies in place that we ensure that we attain these goals.

First off, we have a solid policy in place regarding the whole direction our business intends to take. We would keep reviewing and tweaking these policies as time goes by so as to remain adaptive and proactive to changes that might likely occur in the pets industry regionally and nationally.

We are serious about having a solid business structure and so we sourced for and hired competent and experienced employees who understand the business and its industry and who are attuned to our company’s vision and will take us from where we are to where we intend to be.

We would provide a conducive environment for our employees to work in and we are prepared to pay them very well as their welfare packages are one of the best across the industry for similar start-ups of our size. We also intend to train them so as not to only enhance their skills but to increase their productivity for Petsky Groomers Salon as well.

We offer an excellent customer care as our customer care executives are all trained on how well to treat and attend to customers. We are currently offering the best customer care as can be found in Pets grooming businesses here in Nevada.

We have great marketing strategies that will ensure that we penetrate the market and get a huge share of our target market. Our strategies which are in tune with our corporate goals will be carried out both physically and online on all our social media platforms and via our website as well.

Finally, our Chief Executive Officer and owner, Ms. Jackie Collins has the knowledge, passion and 10 years of expertise in the industry that is needed to bring this business to its desired level. Ms. Collins has worked in several pet stores and even a veterinary and we are confident of her ability to ensure the business attains its goals and objectives.

3. Our Products and Services

Petsky Groomers Salon is one that is being established not only to make profit but so that clients who care about their pets and want to give them properly groomed can have a place to go to.

Asides our grooming service, we also intend to offer other services and sell some products so as to boost our revenue base and conveniently sustain our business here in Nevada – California. Additionally, offering more services will attract more customers to our business, thereby allowing us more share of the market.

We intend to offer only services that are in line with grooming and caring for pets and to do so within the permissible laws of the united states of America. Some of the products and services we intend to offer at Petsky Groomers Salon are;

  •  Pet grooming services
  • Pet products retail
  • Pets boutique
  • Aroma and general healthcare
  • Dietary supplements for pets
  • Pets Self-service wash tubs
  • Pets gourmet food
  • Consultation services

4. Our Mission and Vision Statement

  • To set a standard and be amongst the first three preferred go-to pet salons in the whole of California.
  • In order to achieve our vision, we have put in place strategies that will ensure that we stand out from our competitors in the market, here in Nevada and in the whole of California as well.

Our Business Structure

To be able to attain our desired goals and objectives, we would need to ensure that we get our business structure right, which is why we have hired only competent employees with the necessary experience to help us set the right foundation from the beginning on which the business would be run.

Our employees do not only have the right expertise in handling the business, they are also committed to our vision of becoming the top three dog grooming business in the whole of California. This is as our management team is ensuring that we source for and hire only the best staff for Petsky Groomers Salon.

Our staffs have excellent customer service as we have already set a standard for having the best customer care in the pets industry here in California. Asides from having the best employees working at Petsky Groomers Salon, we also on our part have ensured that the environment is conducive enough and that the pay is right and competitive as regards similar start-up such as ours in the pets industry.

Below is the business structure we therefore intend to build at Petsky Groomers Salon;

Chief Executive Officer

Admin and Human Resource Manager

Grooming Supervisor

Marketing Team

Accountants/Cashiers

Customer Service Executives

Purchasing Manager

Security Guard

5. Job Roles and Responsibilities

  • Creates policies that will affect the strategic direction of the company
  • Ensures that all polices are correctly interpreted and implemented by all the employees
  • Engages in investment strategy on behalf of the firm to ensure that it is sustained
  • In charge of sourcing for and recruiting competent employees based on the company’s business structure
  • Drafts and implements policies that would affect the employee in the workplace
  • Ensures that all the administrative functions in the salon as well as the paperwork are handled effectively
  • In charge of ensuring that employees are trained to enhance their skills and increase productivity for the firm
  • In charge of monitoring and coordinating all grooming activities on pets
  • Reviews old techniques and comes up with better grooming techniques for pets
  • Researches new markets on behalf of Petsky Groomers Salon, for possible penetration
  • Drafts and implements effective marketing strategies on behalf of Petsky Groomers Salon
  • Conducts direct marketing for the salon
  • In charge of handling cash vouchers and receipts on behalf of the salon
  • In charge of preparing financial statements on behalf of the salon
  • Ensures that the books of the salon and that of the bank are reconciled every month
  • In charge of answering customer’s enquiries and directing them to the right department
  • Ensures that customers complaints are resolved promptly without denting the image of the salon
  • Stores and updates accurate customer database on behalf of the salon
  • In charge of purchasing all the needed equipment and supplies for the pets salon
  • Sources for reliable vendors and suppliers and negotiates for a fair deal on behalf of the salon
  • Prepares and reviews contracts of reliable vendors
  • Ensures that the property of Petsky Groomers Salon and the premises are secured at all times
  • Ensures that all the properties of customers are secured while at the salon
  • Carries out any other duties as might be determined by the admin manager
  • Ensures that the salon is kept clean at all times
  • Takes care of the convenience for pets and ensures that it is cleaned with the right chemicals
  • Takes care of the convenience for staff and customers use at all times
  • Ensures that cleaning supplies are always in stock

6. SWOT Analysis

Because we understand how important it is to ensure that our business concept is right, we have engaged the help of a business consultant who is reputable here in Nevada and understands the industry thoroughly, to look through our business and determine if we were likely to make it in this business.

The business consultant made use of the SWOT ( Strength, Weaknesses, Opportunities and Threats ) analysis to determine how likely we were to succeed if we started the pets grooming business here in Nevada. Below is a result of the analysis conducted on our behalf;

We have several factors that can be regarded as a plus for our business. First off, the products we intend to use for our grooming business are those that have been recommended by veterinaries and we will make this fact known whenever we are promoting Petsky Grooming Salon.

We also intend to offer a wide variety of service for pets so as to be able to attract diverse customers into our salon. Our employees are very competent and experienced as regards pets care and this is also to our advantage, finally, our Chief Executive Officer, Ms Jackie Collins has vast experiences that will be of great advantage to us in this business.

As with any other business, we have weaknesses that crop up during the start-up and running of the business, we do not have the necessary funds to be able to get all that we would need to conveniently serve our customers. However, we are looking into this as we have sought for funds from our bank.

We also would not be starting off with all the employees that we should and this might severally limit our competitive edge against our competitors, we are however sure that in 6 months, we would have made enough money to get more employees for our business.

  • Opportunities

There are several opportunities that exist in this industry in the sense that more people are beginning to show care for their pets than before, leading into more booming businesses for pets grooming businesses. Also, opportunities exist for us to network at fairs and events held for pets in order to build a database for our pets grooming business.

Threats are considered as external factors that cannot be readily controlled; however, every business should be prepared for threats, as we have laid down strategies to ensure that we are proactive in dealing with our threats. One of the threats that we would likely encounter during the course of running the business are; other competitors especially those who have long been in the business before us.

Another threat that we are likely to encounter is in pet owners who groom their pets themselves or do it for their neighbours for a lower fee. As earlier mentioned, we are quite sure that we would be able to handle any threats that pop up.

7. MARKET ANALYSIS

  • Market Trends

The pets grooming business is one that is booming as more people are showing more than the average care for their pets and do not mind paying a very good amount in ensuring that their pets are happy. To run a standard pets grooming business, it will require that you have the necessary facilities in place and that you are located in an area that is very convenient for the client to get to.

This is why you should be careful when searching for a location, as searching for a place too far out even if it looks perfect might not result into growth for your business. Also, the business is one that requires being in a good network with other pet businesses so as to have loads of referrals from there.

Another trend lies with the employees. It is important that a business with focus employs only those who are competent and experienced enough to help run the business in order to attain its objectives. Also, employees hired should be committed to the goals of the business and know how best to ensure that these image is reflected to customers – either potential or existing. Employees working in the pets’ stores or salons are usually those that love pets and so would handle them the right way.

Technology has revolutionized businesses in the sense that more businesses have the opportunity to reach out to potential customers and penetrate the target market than they would have done if there hadn’t been technology. The rise of social media which is one best and inexpensive way at advertising and gaining publicity for the business whilst ensuring that customers become more aware of existing products and services has seen the pet grooming business boom in the pets industry.

8. Our Target Market

The target market for those who own pets in America is quite huge as according to a survey by the American Pet Product Association in 2015, there were more than 300 million pets owned by at least 65% of Americans. Most of those who owned pets and who had higher incomes and spent more on their pets were about 60%. This showed that a high number of people are willing to go the extra mile in ensuring that their pets get the best care.

To however help us accurately determine our target market, we conducted a thorough market survey so that we could get facts on our clients and determine what they likely expected from us and what behavior we should expect from them as well.

From our result, it would seem that we are in business to groom the pets of the following groups of people here in Nevada – California;

  • Corporate Executives
  • Business people
  • Celebrities and important personalities
  • Sports men and women

Our competitive advantage

Every business established to make profit has to contend with other similar businesses competitively in order to survive and sustain itself by having strategies that will enable it have an edge over others in the market.

Our first competitive advantage is the fact that we are offering quality and better services than any other pets grooming business here in Nevada; this has already given us an edge and has won us more customers already.

Secondly, we have hired competent and highly professional employees that understand the business thoroughly and therefore knows what is required. Our employees also undergo constant training that ensures that they remain productive. Also, we pay our employees better than most pets grooming salons here in Nevada, and this has put our business in a good light as employees are happy to work here.

We have the best customer service in the whole state as our customers are often repeat ones due to the personalized service that they get whenever they come to Petsky Groomers Salon. Due to this, we are constantly reviewing the customer care skills of our customer care executives so that we would remain on top.

Finally, our marketing team has top notch strategies that would see the awareness of our business increase tremendously as well as our bottom line.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Petsky Groomers Salon is the leading pets grooming business here in Nevada – California which has been established with the aim of generating revenue via its different services that will be offered to clients via their pets. Therefore Petsky Groomers Salon intends to generate income from offering the following services and products;

  • Pet grooming services

10. Sales Forecast

Survey has found out that more American especially those that earned high income was going to cause an increase in demand for dog grooming services especially as the intention was to cause their pets to be happier. We have conducted a thorough sales forecast and with our strategic location here in Nevada, we are likely to generate and exceed our target in the first year of business, which we will then use in sustaining and growing our business.

The sales forecast we conducted was jointly carried out by a sales consultant and made use of accurate data so as to be able to correctly predict what we were likely to earn at the end of three years. Below are therefore the expected sales projections for a three year period conducted on behalf of Petsky Groomers Salon;

  • First Fiscal Year-: $150,000
  • Second Fiscal Year-: $300,000
  • Third Fiscal Year-: $600.000

N/B : It should be noted that the above sales projection were conducted based on certain factors like lack of competitors and positive economy. Should a new competitor arrive or the economy changes for the worse or even better than what it is currently on, it would affect the sales projections and cause the figures to either increase or decrease.

  • Marketing Strategy and Sales Strategy

Marketing is a dual sword for any business because it not only generates revenue for the business and sustains the business; it also inadvertently creates publicity for the business during the course of advertisement. This is why every business that intends to succeed pays serious attention to its marketing strategies and ensures that it picks the ones that are most suitable for the business.

Before we draft our marketing strategies, we intend to first conduct a survey on the market so as to understand our target market better and draft the best strategies that would be able to not only penetrate the business but also bring in customers as well.

It is for this purpose that we hired the services of a reputable marketing consultant who understands the industry thoroughly and knows what strategies would best suit us moving forward as a business. The survey was conducted based on information and data gotten from similar start-ups here in Nevada and in the whole of California as well.

Our marketing team has also been empowered to draft and review each strategy and ensure that they are in tune with our overall corporate organizational goals. We have also incorporated the use of technology into our strategies so as to be able to reach a wide segment of the market.

Below are the marketing strategies we intend to adopt at Petsky Dog Groomers Salon;

  • Ensure that we place advertisements in local newspapers and magazines as well as on radio and television stations
  • Engage in direct marketing
  • Pass out fliers and handbills in conspicuous and strategic places
  • Advertise our pets grooming business via our social media platforms on Facebook, Twitter and Instagram
  • Ensure that we are listed in offline as well as online directories
  • Throw a pet themed party at our grand opening launch so as to create and generate interest here in Nevada – California

11. Publicity and Advertising Strategy

Even though Petsky Groomers Salon is a standard pets grooming business that offers the best care to pets, we would need to still engage in publicity especially if we intend for our business to achieve its intended goals and objectives and boost its bottom line for future sustainability. We know how good publicity is for our business and we intend to use it effectively in penetrating the market here in Nevada – California for the growth of our business.

To this end, we have hired a reputable publicity consultant here in Nevada who is quite skilled and understands the pets industry well to help us draft effective strategies that we can use in creating the needed awareness for our pets grooming business here in Nevada – California.

The strategies have combined several factors in ensuring that we use only what would be best for our business in the long run. Therefore the following strategies below are what we intend to use in promoting Petsky Groomers Salon to our customers.

  • Ensuring that we place adverts in relevant media such as newspapers, magazines and on local radio and television stations.
  • Attending pet events and fairs and networking with other pets businesses as well as pet owners
  • Ensure that our fliers are properly distributed in conspicuous target locations
  • Place attractive and colorful Petsky Groomers Salon flexi banners in conspicuous locations
  • Leverage on our social media platforms such as Facebook, Instagram, Twitter and LinkedIn by throwing up contests that will get the audience and keep them interested.
  • Create an interactive and colorful website that is user-friendly

12. Our Pricing Strategy

Determining what prices to set for all the services that would be offered at Petsky Groomers Salon will depend on a whole lot of factors, such as location, overhead and running expenses. We have checked what our competitors are offering and coupled with the above named factors have set forth the right strategy that will allow us arrive at the right prices for our different services, especially as each service or product sold aren’t the same.

Our intention is to break into the market first and so we would slightly lower our prices for all the products we intend to sell and services we intend to offer for the first 6 months of operation, so as to bring in more customers as well as increase awareness for our salon. We have critically looked at the prices we intend to offer and have seen that even though they would lower our margins a bit, we would not be running at a loss throughout this period.

  • Payment Options

Because we offer different services in addition to our core service, we are aware of the fact that our customers will have different payment preference for the different services and so we have created several payment platforms to accommodate this fact.

Therefore the payment options that will be made available in our salon are;

  • Cash payments
  • Payment via credit card
  • Payment via Point of Sale (POS) Machine
  • Payment via check

The above payment platforms are those that would be very convenient for all our various customers here in Nevada – California, and would be without any hitches.

13. Startup Expenditure (Budget)

In starting and setting up a pets grooming business, we expect to spend the bulk of our capital on leasing a place, renovation, paying employee salaries as well as paying utility bills; this is because we intend to run a standard pet grooming salon here in Nevada – California for our clients and their pets.

Therefore the key areas where we expect to spend our start-up capital on are;

  • Total fee for registering Petsky Groomers Salon in the United State of America – $750
  • Obtaining certifications, licenses and permits as well as accounting software – $1,250
  • Cost of hiring a business consultant – $1,000
  • Insurance coverage (general liability, property insurance, workers’ compensation) – $5,000
  • Marketing promotion expenses (general promotion expenses and grand opening promotion expenses) – $3,000
  • Cost of leasing and renovating a facility for the period of one year – $20,000
  • Operational cost for the first three months (employees’ salaries, payment of utility bills) – $50,000
  • Start-up expenses and purchases (high-end grooming tables, dryers and tubs, grooming supplies and treats) – $10,000
  • Other start-up expenses (stationeries, phones, computers, business cards, signage, tools and equipment) – $3,500
  • Cost of launching a website – $500
  • Cost of throwing a grand opening party – $2,000
  • Miscellaneous – $4,000

From the above analysis, the total amount of $100,000 would be suitable to run a standard pets grooming salon here in Nevada – California. The bulk of the start-up capital will be used to lease a facility, pay employees and purchase the necessary tools and equipment that will make sure we attain our desired goals and objectives.

Generating Funding / Startup Capital for Petsky Groomers Salon Business

Petsky Groomers Salon is a business owned and operated by Ms. Jackie Collins. She is not only a lover of pets but a strong business woman who has all it takes to bring the business to its intended goals and objectives. Ms. Collins has decided not to go for any external partnership for her pets grooming business and so would seek for loans from these three major sources;

The three major areas that we intend to generate our start-up capital from are;

  • From personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from commercial bank

N.B: We were able to generate the sum of $25,000 from the personal savings of Ms Jackie Collins. The sum of $15,000 was sourced from close family members and friends. We were able to secure an approval for the sum of $60,000 from our bank, and all the necessary documents have been signed, and we have been assured by our banker that the money would soon be credited into our account by the end of this week.

14. Sustainability and Expansion Strategy

It is vital that any business that intends to make profit and compete against its competitors in the industry draft sustainability strategies that would ensure that it remains in business for a long time to come. We have therefore identified the aspects – employing competent employee, offering excellent and additional services and ensuring that we retain a large number of our loyal clients – which we would focus our strategies on in order to ensure that we remain in business for a long time.

Employing staffs that are competent and experienced and that is clearly attuned to our vision of attaining our goals and objectives is a must for us. Our employees will always undergo continuous trainings that will enhance their skills, increase our productivity and give them an edge over their other colleagues in the same industry.

All our employees will be trained in the art of offering excellent customer care to clients and ensuring that the image of the company is positively projected at all times. We also intend to pay our employees well whilst ensuring that they work in an environment that is conducive for them.

We hope to remain proactive and innovative in the offering of our services, as we would continually look for new ways to attract more customers while also keeping the existing ones. Continually offering our clients new services for their pets would not only keep them loyal and make them refer others to us, it will also increase our popularity and bottom line as well.

Finally, we intend to ensure that we seek for different ways to retain our clients, by offering them excellent customer car, a special discount for old tie customers at certain times of the month, a referral program for those that refer us and bring in a client. We know how important our customers are and we intend to treat them right always. We know that if we adhere to these strategies, we would effectively sustain and then expand our business successfully.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
  • Purchase of trucks: Completed

More on Pet

ProfitableVenture

Dog Grooming Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Pet Sector

Are you about starting a dog grooming business ? If YES, here is a complete sample dog grooming business plan template & feasibility study you can use for FREE .

Grooming a dog serves a great benefit to the dog because all they would be taught will go a long way in determining the dog’s outcome. There are some dogs that may be lacking in the area of conduct. These dogs do not know how to comport themselves, as such that is where the input of an expert is needed.

Grooming a dog professionally requires taking a dog or several dogs out once or twice daily, teaching them how to seat, how to behave, therefore providing household services for dog owners and getting paid for it.

Depending on the area and influence, those who engage in the dog grooming business might need a license, insurance, and also might have to be trained in animal first aid. However, it doesn’t require an education or a certification. Professional dog groomers are often gotten locally, or via online referral service.

A Sample Dog Grooming Business Plan Template

1. industry overview.

According to the American Pet Product Association (APPA), even though Americans loved pets, those who owned dogs were at 18.9%, third on the pet scale. It gave results that the annual growth for this industry is at 3.1% from 2009 to 2014, bringing in combined revenue – with other dog services – of $907m as at 2014.

Also as at 2014, there were 22,787 people employed by dog related businesses or as independent contractors, and there were 18,144 dog service businesses. Dog grooming services have increased from 2009 to 2014, and will still increase till 2019 despite the poor economic outlook.

This is due to the fact that customers have more disposable income to spend on their dogs, and that dogs are considered part of the family. Also, research has shown that since the dog grooming business is unregulated, individual dog walking business people had a higher market share than established businesses and franchises.

According to a report, Fetch Pet Care franchises all over barely made above 1% of the total industry revenue. This is due to the fact that dog walking is tailor made for immediate localities and neighborhoods, and will have clients seeking to use the services of those who lived around as they believed that these ones were likely to provide a personalized care to their dogs.

According to the American Pet Product Association (APPA) as at 2010, Americans had spent over $47.7 billion on pet products and services, an increase of 4.8% from 2009. It was found that 46% of households owned more than one pet, and that only 3% of households use dog walking services.

Also, it was also found that although dog walking is a good exercise for humans, it is even better for the dogs as it reduces obesity in dogs, which is likely to cause cardiovascular disease, osteoarthritis, insulin resistance, and liver disease.

Due to the growth of the population of baby boomers, young children, young couples, and the elderly; one can say that this industry will be on a continuous growth especially as people view a dog as a man’s best friend. Also, another factor towards the growth of the industry is the awareness of the health benefits accrued from owning pets, especially dogs.

For those who may be looking to venture into this industry, the inspiring incentives for this industry is majorly, the low start-up cost. Other factors include: flexible Work Hours, high Earning potential, health benefits, handling more than one dog at once, high demand for dog walking services, and doing what you love.

2. Executive Summary

Canine Style Groomers is a standard and licensed dog grooming and one stop pet company that will be located in the heart of Boston in a neatly renovated and secured housing facility; an organization that will carry out all round services as it relates to dogs and other pets.

Canine Style Groomers ® is a family owned and managed business that believes in giving dogs and pets the right treatment they need to enable them perform their roles as defined by the owner.

We are putting plans in place to be sure that any dog or pet under our custody is well taken care of and in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to venture into dog walking business.

We are certain that our values will help us drive the business to enviable heights and also help us attract the numbers of clients that needed per time.

At Canine Style Groomers ®, our clients’ overall best interest would always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hire professional dog trainers and vet doctors et al that are well experienced and passionate in imparting knowledge and skills to dogs at various learning ladder.

At Canine Style Groomers , we will at all times demonstrate her commitment to sustainability, both individually and as a dog grooming services business, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our clients’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our overall business goal is to position our dog grooming services business to become the leading dog brand in the pet industry in the whole of Boston, united states of America, and also to be amongst the top 10 dog grooming services and pat related business in the united states of America within the first 5 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Smethport is the right place to launch our dog and pet related business.

Canine Style Groomers is founded by Dr. Ivan (Vet Doctor) and he will run the business with his business partner and Wife Dr. Betty Ivan. Ivan is a renowned and licensed Vet Doctor and dog trainer. He has well over 15 years of experience as a vet doctor and dog trainer for various security agencies including the government of the United States of America.

3. Our Products and Services

Canine Style Groomers ® is going to offer varieties of pet related services ( dog walking and dog training services inclusive ) within the scope of the pet industry in the United States of America.

Our intention of starting our dog grooming services and pet related business is to help in developing our client’s dogs and pets in any skills and knowledge of their choice as it relates to specific useful competencies they want their dogs or pet to possess.

We want to help our clients develop their pets and dogs capability, capacity, productivity and performance and of course to also make profits from the dog grooming services and pet industry and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our products and service offerings are listed below;

  • General dog and pet grooming services
  • Training / grooming dogs and pets in specific skills (hunting skills, security skills, running errands and circus skills et al)
  • Construction and sale of kennels
  • Sale of Puppies
  • Supply of well – trained security dogs
  • Operating standard vet clinic
  • General merchandize of pet related products (pet foods, shampoos, dog tie, dog chains, and pet clothes et al)

4. Our Mission and Vision Statement

  • Our vision is to create a highly good and effective dog grooming services business that will become the number one choice for both individuals and corporate organizations in Smethport – Pennsylvania and the whole of the United States of America.
  • We have a very strong mission and that is to provide affordable professional and highly effective dog grooming services and other pet related products and services to a wide range of clients who owns different types of pet.
  • Our overall business goal is to position Canine Style® Dog grooming Services business to become one of the leading dog grooming brands in the industry in the whole of Boston and also to be amongst the top 10 dog brands in the United States of America within the first 5 years of operations.

Our Business Structure

We are conversant with the fact that the success of any business is to a larger extent is hinged on the business structure of the organization and the people who occupy the available role. Canine Style groomers will build a solid business structure that can support the growth of our dog services and pet related business. We plan to ensure that we hire competent hands to help us build the business of our dream.

The fact that we will set out to become one of the leading dog services business brands in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

As such, we will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Canine Style Groomers on;

  • Principal Partner / Chief Executive Officer

Human Resources and Admin Manager

  • Dog Groomers/ Pet Trainers for Various Skill Sets
  • Accountant / Bursar
  • Marketing and Sale Executive

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Office:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Vet Doctor:

  • Responsible for handling the overall operations in the vet clinics
  • Handles the treatment of pets
  • Gives medical advises and recommendations as it relates to the health and welfare of pets
  • Responsible for overseeing the smooth running of HR and administrative tasks for Pet Nation® Dog Walking Services Co.
  • Design job descriptions with KPI to drive performance management for dog walkers and pet trainers
  • Regularly hold meetings with key stakeholders (clients and member of the organizations’ board) to review the effectiveness of the organizations’ Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversee the smooth running of the daily activities of Pet Nation® Dog Walking Services Co.

Dog Groomer/ Pet Trainers

  • Handles general dog and pet walking services
  • Effectively training dogs and pets in specific skills (hunting skills, security skills, running errands and circus skills et al)
  • Evaluates and document the progress of dogs / pets under his or her care
  • Contributes his / her quota towards growing Pet Nation® Dog Walking Services Co.
  • Receives complaints from clients and channel it to the appropriate quarters
  • Handles any other duty as assigned by the HR and Admin Manager.

Marketing and Sales Executive

  • Handles general merchandize of pet related products (pet foods, shampoos, dog tie, dog chains, and pet clothes et al)
  • Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develop, execute and evaluate new plans for expanding increase sales
  • Document all customer contact and information
  • Represent Pet Nation® Dog Walking Services Co. in strategic meetings
  • Helps to increase sales and growth for Pet Nation® Dog Walking Services Co.
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for Pet Nation® Dog Walking Services Co.
  • Serves as internal auditor for Pet Nation® Dog Walking Services Co.
  • Welcomes clients and their pets by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
  • Receives parcels / documents for Pet Nation® Dog Walking Services Co.
  • Distribute mails in the organization
  • Handles any other duties as assigned by the Human Resources and Admin Manager.

6. SWOT Analysis

Canine Style Groomers employed the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured dog grooming services and pet related business that can favorably compete in the highly competitive pet industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Canine Style Groomers ® Here is a summary from the result of the SWOT analysis that was conducted on behalf of Canine Style Groomers ®

Our core strength lies in the power of our team; our workforce. We have a team that are considered experts in pet industry, a team with excellent qualifications and experience in dog walking and pet related services including veterinary medicine.

Aside from the synergy that exist in our carefully selected workforce, Canine Style Groomers is well positioned in a community with the right demography; loads of people who own pets. With that we know we will attract loads of clients from the first day we open our doors for business.

As a new dog grooming and pet related services company in Boston, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated pet industry; that is perhaps our major weakness. Other perceived weakness is that, we may not have the required capital to pump into publicity and advertisement as we would love to do.

  • Opportunities:

No doubt, the opportunities in the pet industry is massive considering the number of individuals and corporate organizations who own dogs and other pets who would want them to acquire new skill sets and to perform excellently well in their jobs or who would want to bring their pets for treatment or to purchase pet supplies.

As a standard dog walking services and pet related business, we are ready to take advantage of any opportunity that comes our way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the business.

Some of the threats that we are likely going to face as a dog walking services and pet related business operating in the United States of America are unfavorable government policies that might affect business such as ours, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

  • Market Trends

One thing is certain, the trend in the pet industry is such that if you want to be ahead of your competitors, you should be able to be highly creative, simplify your processes and you should be able to have loads of testimonies from your clients.

The truth is that, if your clients noticed tremendous changes in their pets as a result of your input, then they will be compelled to help promote your organization. Another notable trend in this industry is the demographic and psychographic composition of those who require the services of a dog walker.

They are working class women especially women who work long hours or hold two jobs, men who work for long hours, the elderly who might not have the necessary strength to walk a dog, those who might be physically impaired, and youths who are have a short attention span due to technology.

Even though the economy has a poor outlook, the projected revenue through 2016 is pegged at 4.4%. This figure could likely change once there is an improvement in the economy.

8. Our Target Market

Before starting our dog grooming services and pet related business, we are sure that there is a wide range of both corporate and individual clients who would absolutely need our services. We will guarantee that we develop calculated pacts with communities and corporate organizations especially security agencies that make use of dogs for guards.

This will give us several options to generate revenue for our company. In view of that, we have created strategies that will enable us reach out to various corporate organizations (security agencies) and individual (pet owners) who we know can’t afford to do without our services.

We have conducted our market research and survey and we will ensure that our dog service is well accepted in the market place. Below is a list of the people and organizations that we have specifically market our products and services to;

  • Corporate organizations (especially security agencies)
  • Households who own pets
  • Dog breeders
  • The Government (Public Sector)

Our Competitive Advantage

Being a dog Groomer is one of the easiest jobs anyone can start up- especially as the start-up cost is quite low. Even though, this is essentially a new area of business that doesn’t have stiff major competitors, there are still competitors all the same.

The competition available is most likely those within the same locality, and anyone looking to stay above competition would have to consider sweetening the services offered to dog owners. Even so, local dog Groomers who are serious with the business can comfortably compete with franchises that are located in the same neighborhood.

We are quite aware that to be highly competitive in the personal training and coaching industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of your clients at all times.

Canine Style Groomers might be new in Boston, but our competitive advantage lies in the power of our team; our workforce. We have a team that is considered experts in pet industry, a team with excellent qualifications and experience in dog grooming and pet related services including veterinary medicine.

Lastly, our employees (dog groomers / pet trainers, and vet doctors) will be well taken care of, and their welfare package will be among the best within our category (startups dog grooming services and pet related businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Canine Style Groomers® is established with the aim of maximizing profits in the pet industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis. Canine Style Groomers® will generate income by offering the following products and services;

10. Sales Forecast

One thing is certain, there would always be corporate organization and individual / household pet owners who would need that extra coaching or grooming for their dogs and other pets. This is the major reason why the services of dog groomers and pet trainers will always be needed.

We are well positioned to take on the available market in Boston and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our clientele base.

We have been able to critically observe the dog walking services and pet market and we have scrutinized our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Smethport – Pennsylvania.

Below is the sales projection for Canine Style Groomers it is based on the location of our dog Grooming services, vet clinic and of course the wide range of pet related services and products that we will be offering;

  • First Year-: $150,000
  • Second Year-: $400,000
  • Third Year-: $800,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst dog services brands and pet related businesses in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis, so as to be well equipped to meet their targets and the overall goal of Canine Style Groomers.

We will also ensure that our clients’ pets becomes experts with the skills they acquire; we want to build a standard and first – class dog walking services and pet related business that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow Pet Nation® Dog Walking Services Co. to become one of the top 10 dog walking services company in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Smethport – Pennsylvania but also in other cities in the United States of America.

Without a shadow of doubt, we are set to employ the following marketing and sales strategies to attract clients;

  • Introduce our dog grooming and pet related business by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders in pet industry in Smethport – Pennsylvania.
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our dog services and pet related business
  • Post information about our dog grooming services and pet related business on bulletin boards in places like schools, libraries, and local coffee shops.
  • Placing a small or classified advertisement in the newspaper, or local publication about our business
  • Attend relevant pet related expos, seminars, and business fairs et al
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied students

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising plans that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and private clients in the whole of Boston, which is why we have made provisions for effective publicity and advertisement of our dog walking services and pet related business.

Below are the platforms we intend to leverage on to promote and advertise our services;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
  • Install our Bill Boards on strategic locations all around Smethport – Pennsylvania.
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations by calling them up and informing them of Pet Nation® Dog Walking Services Co. and the services we offer
  • List our dog walking services and pet related business on local directories / yellow pages
  • Advertise our dog walking services and pet related business in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our dog walkers / pet trainers, vet doctors and staff members wear our branded shirts and all our vehicles are well branded with our organizations’ logo et al.

12. Our Pricing Strategy

Generally for dog grooming services business both per hour billing and flat fees on a weekly or monthly basis applies. As a result of this, Canine Style Groomers will charge our clients flat fees except for few occasions where there will be need for us to charge special students on hourly basis.

At Canine Style Groomers, we will retain our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to all our loyal clients at regular intervals.

We are aware that there are some clients that would need special assistance for their pets, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

  • Payment Options

Our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up a dog Grooming Services and pet related business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a higher amount of capital as you would need to ensure that your employees are well taken care of, and that your office environment is conducive enough for clients and their pets.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The start – up capital for a home based dog walking business might fall between $500 and $2,000, while that of a medium and large scale would definitely be higher.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a dog services and pet related business; it might differ in other countries due to the value of their money. However, this is what it would cost us in the United of America;

  • Business incorporating fees in the United States of America will cost – $750.
  • The budget for Liability insurance, permits and license will cost – $3,500
  • Acquiring an office space or warehouse for at least 6 months (Re – Construction of the facility inclusive) will cost – $35,000.
  • Equipping the office (computers, printers, projectors, dog tie, dog chains, start – up inventories, furniture, telephones, filing cabinets, and electronics et al) will cost – $10,000
  • Launching an official Website will cost – $500
  • Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

While a home tutor might not have to incur all these expenses but going by the above report, we will need an average of $150,000 to start a medium scale personal training and coaching business in the United States of America.

Generating Funding / Startup Capital for Canine Style Groomers ®

Canine Style Groomers is a family business that will be owned by Dr. Ivan (Vet Doctor) and he will run the business with his business partner and Wife Dr. Betty Ivan. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $50,000 (Personal savings $35,000 and soft loan from family members $15,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Canine Style Groomers is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our dog grooming services and pet related business a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Canine Style Groomers will make sure that the right foundation, structures and processes are put in place to ensure that our team welfare is well taken of. Our company’s corporate culture is intended to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the school: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the business: In Progress
  • Creating Awareness for the business in Smethport – Pennsylvania: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in various industries: In Progress

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Sample Dog Grooming Service Business Plan

Dog grooming business plan pdf sample.

Are you intending starting a dog business soon, and are at the stage of writing a business plan for your dog grooming business?

Then, you need not dread the process of writing a business plan for your dog grooming business, because in this article I am going to ensure I make things easier for you by providing you with a dog grooming business plan sample to guide you through the process.

The dog grooming business is a business that provides products, services, and training that are geared towards ensuring dogs like Golden retrievers and other species get an all-round development, health-wise, and skills.

Here is a business plan for starting a pet grooming business .

BUSINESS NAME:  Snoopy Doggie Groomers.

Table of Content

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Sales Forecast

EXECUTIVE SUMMARY

Snoopy Doggie Groomers is a dog grooming business that has fulfilled all the legal requirements of doing business in the United States. The business will be particularly located in Alabama, United States, and will be offering its products and services to customers both in Alabama, and the United States.

Snoopy Doggie Groomers is a dog grooming business that will be jointly owned by both Mrs. Scoff and her eldest son, Robert. Both of the owners will be responsible for providing a major part of the startup budget, which is estimated at $200,000, to start the dog grooming business.

The goal of Snoopy Doggie Groomers is to be reputed as the leading dog grooming business in the United States. We will achieve this goal by ensuring we provide our quality products and services to our customers while ensuring we pay due attention to our marketing needs.                                                                               

OUR PRODUCTS AND SERVICES

Snoopy Doggie Groomers is a dog grooming business that is truly enthusiastic about offering its services in the dog grooming industry. It will be committed to offering several dog-related services to its customers both in Alabama and all over the United States.

The following are the products and services we will be providing to our customers:

  • General dog grooming services
  • Construction and sales of kennels
  • Puppy sales
  • Training of dogs in various skills such as hunting and security
  • Sales of very trained security dogs
  • Sales of dog products such as dog food, dog chains, dog shampoos, dog ties, etc
  • Veterinary services.

VISION STATEMENT

Our vision at Snoopy Doggie Groomers is to build a strong and reputable dog grooming business in Alabama that will not only be recognized as the sole leader in the dog grooming industry in Alabama but also in the United States.

MISSION STATEMENT

Our mission in the industry is very simple. Our mission at Snoopy Doggie Groomers is to become the number one customers’ choice in the United States when it comes to dog grooming services and everything about dogs. We are very keen on providing nothing short of the very best products and services to all our customers in the United States.

BUSINESS STRUCTURE

We have been able to do thorough research on the industry and the market; hence, as always, we have been able to recognize that the success of any business largely depends upon the foundation it is built upon. This is the reason why we will ensure we build a strong business structure.

We will hire nothing short of the very best and experienced hands in the course of building our dog grooming business.

Here are the positions we will hire employees to fill:

  • Chief Executive Officer (CEO)
  • Veterinary Doctor
  • Human Resources and Administration Manager
  • Client Service Executive
  • Dog trainers and groomers
  • Marketing and Sales Executive

MARKET ANALYSIS Market Trend

The trend in the industry is one that we find fascinating! The trend in the industry is that players who want to make it big in the industry must be creative, and they must also provide satisfying customer services.

Target Market

Having been able to carry out thorough research to know the people who would need the products and services of dog grooming businesses, we have come up with the following as the various groups which make up our target market:

  • Householders and Individuals
  • Dog breeders
  • Corporate Organizations and Institutions
  • Governmental bodies

SALES AND MARKETING STRATEGY

Our aim in the dog grooming industry is simple enough: we want to make enough profits in the industry. However, we will not be able to achieve this if we are not able to promote and market our products and services to prospective customers out there.

This is why we have consulted sales experts and other consultants in the industry, and draft out the following sales and marketing strategies which we will enforce judiciously:

  • The first thing we will do is to make sure we introduce our dog grooming business to our target market. This we will do by handing out our business cards, flyers, and business brochure to householders, corporate organizations, and all the various groups that make up our target market.
  • We will also station billboards at strategic positions in all the main cities in the United States.
  • We will also place adverts on radio and TV stations, pet-related magazines, social media such as Facebook, Twitter, Instagram, etc.
  • We will also ensure we make use of word of the mouth to promote our business, and also encourage our employees and customers to use word of the mouth to help promote our dog grooming business.

SALES FORECAST

Below is the sales projection for Snoopy Doggie Groomers. This sales projection is only a reflection of a calculated estimate, which is based on several intervening factors in the industry as well as on reliable statistical data in the industry. This sales projection has not in any way paid attention to any economic crash, in the industry, which might occur in the future.

First Fiscal Year                    $200,000 Second Fiscal Year                $500,000 Third Fiscal Year                   $900,000

FINANCIAL PLAN

An average estimate of $200,000 is what we will require to start up our dog grooming business in Alabama, United States. We have been able to arrive at this startup budget from carrying out various research and analyses.

A major part of the startup budget will be sourced from the owners’ savings and the sales of their stocks and other assets, and it will amount to $100,000. Half of the other part of the startup budget will be sourced from friends and family, and the remainder will be obtained as a loan from the owners’ banks.

Snoopy Doggie Groomers is the business name of this dog grooming venture . Snoopy Doggie Groomers will be located in Alabama, United States, and it will be owned by Mrs. Scoff and her eldest son Robert.

Snoopy Doggie Groomers will be providing its products and services to its customers in Alabama and all around the United States. To start up the business, the total startup capital will be obtained from the owners, the owners’ friends and family, and their banks.

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DOG GROOMING BUSINESS PLAN: Templates & Best Easy Guide In 2023

  • by Kenechukwu Muoghalu
  • August 13, 2023
  • No comments
  • 7 minute read

Dog grooming business plan

Table of Contents Hide

What is a dog grooming business plan, #1. executive summary, #2. company overview, #3. products and services, #4. market research, #5. marketing and advertising, #6. management team, #7. financial analysis, #8. legal requirements, #1. research your industry, #2. choose a name for dog grooming business, #3. pick a niche, #4. create a business plan, #5. purchase professional dog grooming equipment, finish your dog grooming business plan in 1 day, what skills do i need to become a dog groomer, how much does a dog grooming business make, do i need a license to run a dog grooming business from home.

Do you have a plan to start a dog grooming business in the UK? If you are a lover of dogs and can boast of taking good care of them, then a dog grooming business would fit. Have you made provisions for a dog grooming business plan that would suit both a mobile and saloon grooming option? Not to worry, we have it all in stock. This article will not just teach you how to write a UK dog grooming business plan, it will also provide a sample template and general facts that will guide your path. 

If you don’t even want to stress at all, you can also settle for our ready-made UK dog grooming plan . 

Whether you are about to launch a dog grooming business or you already own a dog grooming business, having a plan is crucial. A dog grooming business is quite tactful and constant. This is because every dog requires grooming at least twice a year, which keeps you in business. 

Read Also: Dog Grooming Insurance: Coverages, Quotes & Buying Guide UK

If that is the case, you need a plan that can help you manage your UK dog grooming business effectively. A dog-grooming business plan is designed to be your business’s first impression to investors and business partners. It is also a living document that can track your goals and help you attain them. 

How to Write a Dog Grooming Business Plan

To write a dog grooming business plan, there are some procedures that you will need to follow to help you create a professional plan. They include:

The executive summary of your dog grooming business plan should be an introduction to your business. It should contain a summary of all the sections that you will include in this business plan. Most of the time, it is even advised to be the last section to write, so you can get everything in detail. Meanwhile, while writing this section, you would need to engage your reader. What is the type of dog grooming business you would be going for? Give an overview of your business and also your target market. Do not forget to mention every section of your business plan. This section is what most readers go for. 

In your company analysis, you will be expected to detail the type of dog grooming business you are venturing into. In the UK market, a dog grooming business comes in three forms and they include:

  • Home Dog Grooming Business

The home dog grooming business is simply when you practice your dog grooming skills from home. This means that you will need to create a space at home where the grooming can always go on. Customers can bring in their dogs and take them back when they are done with grooming. 

  • Mobile dog grooming Business

A mobile dog grooming business is another type of grooming plan option that you can venture into. When you are working as a mobile dog groomer, it means that you will be performing your dog grooming services at your customer’s house or a grooming truck. It will also consist of a lot of travel and skills to be a mobile groomer. If you’re for the mobile dog grooming option, then you would also need to specify it in the company overview section of your business plan.

  • Brick and Mortar Store Grooming Business 

A brick-and-mortar store is another option. This consists of working in a store or a saloon while providing your dog grooming services to your furry friends. This option is the most expensive and yet the most popular form of dog grooming in the UK.

No matter which option you tend to stick with, be it a home, saloon, or mobile service, you should not fail to include it in your dog grooming business plan. You will also include some background information about your business. Points like, when and why you started the business. 

Here you will be describing the type of goods and services you will be offering. Is it just a dog grooming service, or will you provide more products like leashes, bandanas, or dog shampoos? What makes you unique? For example, you can state that you are the only mobile dog grooming company in your town and you always meet your target audience. 

Have you done your market research ? What are the market’s needs and the gap you intend to fill in the market with your products? You can also mention your competitors in this section. Tell your readers what they offer. What about the pricing? Are your competitors charging the same price as you? Lastly, don’t forget to mention your target customers. Carefully differentiate and state who you are trying to reach with your business. 

What are your marketing and advertising strategies? You will need to describe the plans you have to attract customers. It can be done through different channels, like launching a digital marketing campaign with social media ads or printing fliers and posters. It may also be in the form of direct mail or reach your local TV or radio providers. You can use some data from your market research to advance your strategy. 

You will need a strong management team if you want your dog grooming business to boom. In this section, you will have to highlight your team’s background, their skills,, and what makes them capable of handling the dog grooming business. You can also list down skills that you think will help your business flourish. 

Include some important financial information in this section and also include profit projections, a balance sheet, and a cash flow statement. Your profit projection should include your total revenue minus total expenses. The cash flow statement will also include how much money you need to make during a given period. Your balance sheet is the breakdown of your assets. 

All you need to do in this section is to prove that your business is legalized and qualified for operations to go on. If in any case, you register your business as a corporation, then you will have a separate legal entity that will protect you from personal liability if a customer wants to sue you. 

Dog Grooming Business Plan UK Sample Template 

The essence of a dog grooming business plan sample template for your UK market is to help you track some best practices that can take your business to another level. If you are passionate about your dog business, then these requirements should not be ignored. To make the best use of this UK dog grooming business plan sample template, you must ensure that you carry out all functions. They include:

Before you start your dog grooming business, it is important to research your industry so you can effectively break into the market. When you have enough information, you will then calculate how you will run your own business. Don’t you think a mobile dog grooming business is the best plan for you if you live in a town full of old people? These old people will need home services for their dogs.

Find a cute name for your furry friends. This section is not supposed to be hard, make it fun and explore all options. 

You will need to identify what makes your business different from others so you can survive in a competitive market. Decide if you want a long-haired dog or a short-haired one. Do you want to work with just puppies or adult dogs?

This section is very crucial. To do this, just use the procedures above and get a plan for yourself. You can also use our ready-made dog grooming business plan if you do not wish to go through the stress of writing one. 

To run your grooming business, you need some necessary equipment. You need scissors, a grooming table, clippers, a de-matting comb, brushes, nail clippers, and a host of others. 

Don’t you wish you had a faster and easier way to finish your dog grooming business plan today? 

With our ready-made dog grooming business plan you can make that happen because all you will be needing is your business name and you are good to go.

Since the growth of BusinessYield Consult , we have specialised in developing business plans for thousands of companies all over the UK, who have never failed to come back with their success stories.

Don’t you wish the same for yourself? Click here to get your dog grooming business plan today!

Taking out time to put together a dog grooming business plan for your company is a good way to invest your time. Most business owners fail to have a plan for their business because they have not experienced the benefits that come with having a plan. With a dog grooming business plan, you will understand the basics of your business and grow a successful business. 

To become a successful dog groomer, you need to have a love for animals, possess a caring and calming nature, and develop patience, communication and precision. 

Dog groomer in UK earn between £13,000 and £20,000 a year. If you are a private owner, you can earn more by increasing your working rates. You can even work on weekends or evenings to earn some extra cash.

No, you do not need a license in the UK to enable you to work from home. But you should note that you will need to observe some licenses and regulations like Health and Safety. 

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Kenechukwu Muoghalu

Kenny, an accomplished business writer with a decade of experience, excels in translating intricate industry insights into engaging articles. Her passion revolves around distilling the latest trends, offering actionable advice, and nurturing a comprehensive understanding of the business landscape. With a proven track record of delivering insightful content, Kenny is dedicated to empowering her readers with the knowledge needed to thrive in the dynamic and ever-evolving world of business.

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MILEAGE ALLOWANCE: Definition & All You Need to Know

Yoga studio business plan: how to write a yoga studio business plan.

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Writing a Mobile Grooming Business Plan

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Starting a mobile grooming business typically involves less cash outlay than a commercial location. Most of the cash outlay is required for the down payment on the mobile vehicle, but you need to have some cash reserves while you grow the business to adequately cover your operating expenses recoup and start-up expenses.

You do need to investigate local business licenses carefully. Sometimes you need to get local approval from each city, town or county you groom in the form of a license or permit. Also, some housing associations may prohibit storing your vehicle in the driveway of your neighborhood. Often these associations consider commercial vehicles, especially those with custom lettering, to be an unsightly disturbance to the other members of the neighborhood association.

Do your homework for your business! You may be obligating yourself to a significant loan financing your purchase of a new or used vehicle. Protect your investment and ensure you clearly understand what your business needs to earn to cover its operating expenses, and the amount of net operating income (prior your salary or draw) it needs to earn in order to provide you with a personal income from the business income. The old saying, “It’s not what you make, but what you keep” that clearly describes your goal in preparing a sales forecast and income and expense projection.

Some banks and auto financing firms absolutely require a business plan before they make a loan. It’s no small task but perhaps the most important task to protect your investment in your business. You will need to project your business sales income for 3 to 5 years in advance from the day you open for business (see graph above). Then you will need to project the operating expenses and deduct them from your projected sales income thereby giving you an estimate of what personal income you can expect to earn from your business (see graph below). Going into business in the dark without knowing what you can expect to earn in sales and personal income is an unacceptable risks to banks or investors, and for good reason.

Chart generated by Pet Grooming Business Plan Helper & Sampler, a Grooming Business in a Box® product.

Copyright 2007-2015 Find A Groomer Inc. All rights reserved

The chart above shows some retail sales income. There are mobile groomers that sell flea and tick treatments, brushes, combs, toys and treats. Holistic food is also growing in popularity. Many pet owners desire the savings of buying the bulk bags but have little or no means of carrying the bag; the mobile groomer can.

Chart generated by Pet Grooming Business Plan Helper & Sampler, a Grooming Business in a Box® product. Copyright 2007-2015 Find A Groomer Inc. All rights reserved

How much do you need to invest? That’s another question that must be answered with financial planning. Fortunately mobile grooming businesses are known for reasonable start-up costs involving cash outlay compared to a commercial locations. You don’t have to deal with leasehold improvements like flooring, tiling, plumbing, carpentry and electricity. In some commercial locations leasehold improvements can cost as much or more than the cost of a new van or trailer.

The graph below shows the start-up funding required for a mobile business purchasing a new van. The business could be new or turning in an old van for a new one. The mobile owner requires about $58,000 in “start-up assets” and $3,000 for start-up expenses. Every business owner learns basic financial terms and you definitely need to know the difference between an “asset” and “expense.” In accounting and tax reporting your assets and expenses are handled quite differently.

Suffice to say that assets for a mobile grooming business is major equipment like the vehicle and its contents. Start-up expenses are easy to understand. They have a short lifetime and include grooming supplies, small tools and equipment, advertising, stationery, licenses, and fees to name just a few. Refer to the chart below once more.

We know the groomer requires $61,000 to cover the purchases of assets and expenses, and some of that asset amount should be cash reserved because you run a new a business at a loss for several months until the clientele and demand increases.

The chart tells us that the groomer plans to seek a loan (light yellow) of $48,000 and her investment of her own money (light blue) will be $13,000.

If you require a bank loan or investor they are going to want to know exactly how much of an investment you need and how much you are personally putting up of your own money. Don’t proceed without knowing the numbers, and have them well-documented. You are certain to be asked for that documentation. If you don’t have it you will be perceived as being naive about the conduct required to start-up a business. It’s okay to be naive now, but start learning more today.

There’s another very common question someone is likely to ask you.It’s financial. Don’t venture into business seeking loans or investors without knowing your projected “breakeven point.” Below you will find the breakeven table for the groomer opening a mobile business above.

  • Break-even Analysis (Pet Care Services Only)
  • Monthly Units of Services to Break-even:  46
  • Monthly Gross Sales of Services to Break-even:  $2,142
  • Assumptions Estimated Monthly Fixed Cost:  $2,142
  • Estimated Per Unit Variable Cost:  $0.00
  • Year 1 Sales of Services:  $34,128
  • Year 1 Units of Services:  736
  • Average Per Unit of Services Revenue:  $46.37

Do you understand the table information? It’s not too hard to figure it out once you know your projected average service fee for grooming services you expect in your business, and what your fixed costs are. Fixed costs can include interest payments on your loans to start-up the business, supplies, utilities etc.

In the example above the new business owner knows her business requires $2,142 a month to meet its fixed costs of operation. Because she knew her average grooming fee would be $46.37 it was easy to divide that number into the fixed costs of $2,142. The result is 46 services. In other words, the mobile groomer must groom 46 pets a month to meet costs of running the business. In this case, 46 pet services does not include personal income for the mobile owner (unless a small base salary was included in the in the $2,142 amount).

Impress others by sharing your break-even point. Now consider this question. Isn’t it easy to count the number of pets you groom as you work through a month? Sure. Knowing that you must groom at least 46 pets to meet break-even is an easy way to track your progress at any time during the month. You will be better prepared should you not meet your goal, or to celebrate when you exceed your goal and start boosting your profit.

Mobile Grooming Business Plan Software & Sample Plan

There’s no simpler way to write a professional mobile grooming business plan suitable to present to banks than with Pet Grooming Business Plan Helper & Sampler . In fact, one of the sample plans is a mobile groomer start-up plan for Doorstep Mobile Grooming. No one else has ever released similar information and tools customized to the needs of pet groomers. Take a look at Grooming Business in a Box® .

Talk with Other Mobile Grooming Business Owners

We suggest you come to the GroomerTALK Message Board and look for the MobileGroomerTALK Forum . Study the many threads and forums. You are also most welcome to register on the Message Board and start some discussions, ask for help and make friends with mobile groomers and others. Better yet, how about sharing your experiences with grooming in order to help others.

See if you can locate a mobile groomer willing to take you along with them on a working day. If not, Jodi Murphy sells a set of mobile grooming DVDs where you the viewer ride along with her in on a typical mobile grooming day. That’s what PetGroomer.com is about, opening up lines of communication between groomers that is still so sorely missing from our industry.   ♦

business plan expenses income loan mobile grooming operating expenses projection revenue

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Editor-in-Chief

Member of the pet grooming industry since 1961, Webmaster of PetGroomer.com and creator of Grooming Business in a Box.

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Russia establishes special site to fabricate fuel for China’s CFR-600

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A special production site to fabricate fuel for China’s CFR-600 fast reactor under construction has been established at Russia’s Mashinostroitelny Zavod (MSZ - Machine-Building Plant) in Elektrostal (Moscow region), part of Rosatom’s TVEL Fuel Company. 

As part of the project, MSZ had upgraded existing facilities fo the production of fuel for fast reactors, TVEL said on 3 March. Unique equipment has been created and installed, and dummy CFR-600 fuel assemblies have already been manufactured for testing.

The new production site was set up to service an export contract between TVEL and the Chinese company CNLY (part of China National Nuclear Corporation - CNNC) for the supply of uranium fuel for CFR-600 reactors. Construction of the first CFR-600 unit started in Xiapu County, in China's Fujian province in late 2017 followed by the second unit in December 2020. The contract is for the start-up fuel load, as well as refuelling for the first seven years. The start of deliveries is scheduled for 2023.

“The Russian nuclear industry has a unique 40 years of experience in operating fast reactors, as well as in the production of fuel for such facilities,” said TVEL President Natalya Nikipelova. “The Fuel Division of Rosatom is fulfilling its obligations within the framework of Russian-Chinese cooperation in the development of fast reactor technologies. These are unique projects when foreign design fuel is produced in Russia. Since 2010, the first Chinese fast neutron reactor CEFR has been operating on fuel manufactured at the Machine-Building Plant, and for the supply of CFR-600 fuel, a team of specialists from MSZ and TVEL has successfully completed a complex high-tech project to modernise production,” she explained.

A special feature of the new section is its versatility: this equipment will be used to produce fuel intended for both the Chinese CFR-600 and CEFR reactors and the Russian BN-600 reactor of the Beloyarsk NPP. In the near future, the production of standard products for the BN-600 will begin.

The contract for the supply of fuel for the CFR-600 was signed in December 2018 as part of a governmental agreement between Russia and China on cooperation in the construction and operation of a demonstration fast neutron reactor in China. This is part of a wider comprehensive programme of cooperation in the nuclear energy sector over the coming decades. This includes serial construction of the latest Russian NPP power units with generation 3+ VVER-1200 reactors at two sites in China (Tianwan and Xudabao NPPs). A package of intergovernmental documents and framework contracts for these projects was signed in 2018 during a meeting between Russian President Vladimir Putin and Chinese President Xi Jinping.

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IMAGES

  1. Dog Grooming Business Plan Example by upmetrics

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  2. Dog Grooming Business Plan: How to Start

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  3. Free Dog Grooming Business Plan Template

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  4. Dog Grooming Business Plan Template

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  5. Business Plan For Pet Grooming Service

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  6. Dog Grooming Business Plan: How-To Guide & Best Practices

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COMMENTS

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    A sample business plan for a full-service dog grooming salon that offers quality services to all breeds of dogs. The plan covers the company overview, products, customer focus, management team, success factors, financial highlights and more. Download the PDF file for free.

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    Download a free dog grooming business plan template with a full financial model and industry analysis. Learn how to start or grow your own dog grooming business with tips and examples from over 10,000 entrepreneurs and business owners.

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    Learn how to start a dog grooming business with this comprehensive guide from Gingr, a pet business software provider. Find out the key questions to ask before starting, the components of a successful plan, and the best practices for profitability and growth.

  6. Dog Grooming Business Plan Template & Guidebook

    1. Describe the Purpose of Your Dog Grooming Business. The first step to writing your business plan is to describe the purpose of your dog grooming business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers' problems.

  7. Pet Grooming Business Plan Template [Updated 2024]

    Products & Programs Pet Grooming Business Plan Template Written by Dave Lavinsky Table of Contents Table of Contents Pet Grooming Business Plan Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their pet grooming companies.

  8. How to Build a Dog Grooming Business Plan in 2023

    There are two types of business plans: a business plan that includes market research and in-depth analysis that you can use to secure a loan to fund your pet grooming business, and; a practical business plan that functions as a checklist to help you, the new owner, take the right steps toward opening your first business.

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    Use our sample dog grooming business plan created using Upmetrics business plan software to start writing your business plan in no time. → Download Now: Free Dog Grooming Business Plan

  10. Pet Grooming Business Plan Template (2024)

    1. Develop A Pet Grooming Business Plan - The first step in starting a business is to create a detailed pet grooming business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 2.

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    Sample Business Plans Services Pet Grooming Business Plan Are you thinking of starting a pet grooming business? We have prepared a solid pet grooming business plan sample that guides you on every stage of your business plan writing. Download Template Create a Business Plan

  12. How to Write a Dog Grooming Business Plan

    - Last Updated: Nov 7, 2023 So you are thinking about launching a dog grooming business; it's not a bad idea because there are many dogs in every city and town that require trimming, cutting...

  13. PDF Dog Grooming Business Plan Example

    32 Easy to use Business Plan Software Get started using a business plan template is always the fastest way to write your business plan, but as you know, you can't just fill in the blanks along with a template. You will need a collaborative tool that guides you on every step of your planning. Upmetrics can help.

  14. Pet Grooming Business Plan [Sample Template for 2022]

    1. Industry Overview According to franchise help, half of all the households in America which amounts to about 80 million own at least a pet - cat, dog, fish, bird, horse or lizard. This therefore means that there are over 300 million pets that needs to be cared for which has made the pets grooming business to leap in demand.

  15. Dog Grooming Business Plan [Sample Template]

    2. Executive Summary Canine Style Groomers is a standard and licensed dog grooming and one stop pet company that will be located in the heart of Boston in a neatly renovated and secured housing facility; an organization that will carry out all round services as it relates to dogs and other pets.

  16. Sample Dog Grooming Service Business Plan

    DOG GROOMING BUSINESS PLAN PDF SAMPLE Are you intending starting a dog business soon, and are at the stage of writing a business plan for your dog grooming business?

  17. DOG GROOMING BUSINESS PLAN: Templates & Best Easy Guide In 2023

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  18. Dog Boarding Business Plan [Free Template

    Use our sample dog boarding business plan created using Upmetrics ... The market size, measured by revenue, of the Pet Grooming & Boarding industry, is $8.4bn in 2021 and is growing rapidly. The growing preference for having pets increased awareness about their health and hygiene requirements has led to this growth.

  19. Writing a Mobile Grooming Business Plan

    Chart generated by Pet Grooming Business Plan Helper & Sampler, a Grooming Business in a Box® product. Copyright 2007-2015 Find A Groomer Inc. All rights reserved The chart above shows some retail sales income. There are mobile groomers that sell flea and tick treatments, brushes, combs, toys and treats. Holistic food is also growing in popularity.

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    Discover what's happening in the pet industry. Get the must-read stories and insights in your inbox. Sign up Barbus. Barbus. FRYAZEVSKOYE SHOSSE 50. ELEKTROSTAL. MOSCOW REGION, 144003 ...

  21. Pet grooming and boarding in Postal Code 144000 Elektrostal

    Pet grooming and boarding in Postal Code 144000 Elektrostal. Open 1-3 Filter. Show businesses that are open now Open Now: 5:30 PM. 2 and up 3 and up 4 and up. Business has a Facebook Profile Business has a Google Maps Profile Business has a Youtube Channel. Pet grooming and boarding. 1. Zooparikmakherskaya: Ulitsa Sovetskaya, 20/35, Elektrostal ...

  22. Russia establishes special site to fabricate fuel for China's CFR-600

    A special production site to fabricate fuel for China's CFR-600 fast reactor under construction has been established at Russia's Mashinostroitelny Zavod (MSZ - Machine-Building Plant) in Elektrostal (Moscow region), part of Rosatom's TVEL Fuel Company.

  23. Russia: Gazprom Appoints Pavel Oderov as Head of International Business

    Pavel Oderov was appointed as Head of the International Business Department pursuant to a Gazprom order. Pavel Oderov was born in June 1979 in the town of Elektrostal, Moscow Oblast. He graduated from Gubkin Russian State University of Oil and Gas with an Economics degree in 2000 and a Management degree in 2002.