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Well Resourced Dietitian

Megan Boitano

Megan Boitano

Registered dietitian nutritionist Megan Boitano, MS, RD, helps dietitians leverage their expertise and generate income via creation and sale of online nutrition resources. She is the founder of Well Resourced Dietitian, a digital marketplace for dietitians to both sell and buy original, digital materials for use in their nutrition practices, including ebooks, handouts, presentations, webinars, worksheets and more.

  • September 9, 2020

10 Essentials for Starting Your Booming Nutrition Private Practice

Wondering about how to start a nutrition business? Where to even begin? Launching an in-person or virtual nutrition private practice can feel overwhelming…but visions of designing your perfect career are keeping you up at night and freedom beckons. 

Trying to find the tools and resources you need can leave you running in circles searching for answers. From creating a business plan , to website design, client education materials and marketing, a successful dietitian private practice requires a set of tools and skills.

dietitian business plan sample

This article features ten essential elements that every aspiring nutrition private practice owner must think through.  In addition, it provides suggested resources and features insight from fellow successful dietitian private practice owners. 

No more wondering how to start your thriving nutrition private practice – we’ve got you covered !

Getting a Dietitian Private Practice Started

Before you jump in, how do you know if private practice is right for you?

Many dietitians have chronicled their experiences of launching a private practice. Links to these posts are included throughout this article.  You can benefit greatly by reading these and feel more confident as you will know how you will navigate similar experiences as you launch your nutrition business. 

A checklist can make it easier to keep track of the tasks you need to complete. It can also create motivation and provide clarity on your dietitian private practice launch journey.

For a more comprehensive resource, this 2-part book series details the 10 Steps to Start Your Own Business and the 10 Steps to Grow Your Own Business .

woman working on a laptop starting her own nutrition private practice

Nutrition Private Practice Essentials for Registered Dietitians

1. who is your ideal client.

These days, there are so many ways to work as a dietitian. Most people join the field because they want to help people, and the good news is that there are so very many ways to do that. From teaching preschoolers about healthy eating to working with elite athletes to promoting gut health , everyone benefits from the expertise of a registered dietitian. 

Step 1 of how to start a nutrition business ? Deciding exactly who you are helping and why. This is the foundation to building your brand and allows you to grow deliberately and more effectively by minimizing distractions. If an opportunity comes up for a different kind of project or client, you can say no or refer to someone else, for now. 

Think about what topics you can read about and talk about until your friends beg to change the subject. That’s probably a clue about who your ideal clients are! People want to work with someone who they can help them, who understands them and can solve their problems or pain points.

Open planner and notebook in the planning stages of how to start a nutrition business

The more specific you can be on who you want to help allows you to laser focus on your goal and grow! You’ll feel worn thin quickly if you’re seeing a client with diabetes followed by someone needing to follow a low FODMAP diet and then an underweight child before someone with a stomach ulcer – that is way too many types of clients to be up-to-date on best practices. 

In this article by Jenna Gorham, RD, she gives great insight into the value of having clarity about your brand and how it helped her grow her business. Rather than spreading out in a million directions, grow steadily with one main focus. You can always add more later (and even change your mind – you’re the boss!)

2. Branding and Design

Now that you know what your nutrition business is all about, it is time to prepare to market yourself. Your brand is more than just a logo or a name. Branding and design include essentials like business cards, social media graphics, stock photography or professional photos to elements such as colors, fonts, and your style.

Decisions about branding will be influenced by your target audience as well as your personal style. Your brand should feel both authentic but also be unique and memorable. You’re not trying to impress everyone – you want to genuinely connect with your ideal clients. 

Hiring a graphic designer or branding specialist to create essential brand elements is one approach. You can also take a DIY approach and leverage design tools such as Canva to create branded materials for your business.

To get top quality results, you will want to learn how to think like a designer and understand the basics of graphic design. This can be easier than you think using Canva ! You can quickly learn to create gorgeous graphics for your business including social media banners and business cards as well as flyers and handouts for your clients.

canva templates shown can be used to start your dietitian private practice

3. Practice Management and Reimbursement

Practice management.

How are you going to run the day-to-day aspects of your practice? Perhaps you’ll utilize a comprehensive electronic health record (EHR) complete with scheduling, online client paperwork , messaging and payments.  

Will you also offer virtual visits? With more and more people working remotely, you may consider skipping the overhead of a physical office space and only see people virtually . 

There are several EHR platforms that are built specifically for dietitians.  The features and functionality vary, as well as the pricing. Most offer a free trial period where you can give various features a test drive.

In this article , virtual practice owner Kristi Coughlin, MS, RD provides detailed recommendations for how to select a platform for running your telehealth practice.

When trying out various options, do more than just browse around the platform. Embed the scheduler tool on your website and see how easy the booking process is. Create a client account and test out sending electronic paperwork. Test the program from both the client and practice owner perspective. 

One key way to set yourself apart and efficiently run day-to-day tasks is to have a solid process for booking, paperwork, documentation and billing. Having a practice management tool that makes these elements easier can save you a great deal of time. The more you can automate, the less time you’ll be spending (or hiring someone) to do those tasks. 

If you opt to use an all-in-one practice management tool or EHR, be sure to test out the tools and processes you decide on from the customer perspective. Make sure that the process is clear and as easy-to-complete as possible. If you decide to use Practice Better, check out out one of our best sellers on RD2RD: the Complete Client Form Package for Practice Better.

overhead view of a dietitian and client meeting with two laptops and flowers

Reimbursement

Reimbursement for your services is one essential consideration. Will you be cash-pay only or accept insurance? If you plan to accept insurance , it can feel overwhelming to figure out the steps in the process. Leveraging the expertise of colleagues with experience can help to make the process easier. This toolkit offers a comprehensive set of tools and videos on reimbursement.

Determining how to price your services and track your expenses as well as forecast revenue can help you to better manage your cash flow. Having a comprehensive and easy to use spreadsheet can help you stay on target with your business goals.

For some insight from an experienced practice owner, this article from Felicia Porrazza, MD, RD, LDN gives an overview of the steps to starting your nutrition private practice including steps in the process if you plan to accept insurance.

dietitian using a calculator and submitting billing for reimbursement in her nutrition business

4. Legal Services to Start a Dietitian Private Practice

Getting your business off the ground will mean that you need to consider a few legal elements.  This article is not legal advice and you should consult a lawyer for specific details as you start your nutrition business. 

If you have a website, you will need a privacy policy, terms of use and a disclaimer. Paperwork that you provide to your clients describing their financial responsibility should be considered legal documents.  

How you set-up your business such as an LLC or S corp are also legal considerations. Your local chapter of the Small Business Administration is one free resource you can use as you navigate these decisions and paperwork. 

Working with clients will mean that you’ll need some official paperwork. There are a few different terms used to describe the document that is most essential, but it is often called a client agreement .  This document can include a variety of elements including your cancellation policy, fees for no-show, billing information and more.  If you accept insurance, you will also need to be compliant with any HIPAA requirements and have appropriate documentation .

There are templates for key documents available which you can customize. Hiring an attorney to create custom forms or reviewing and revising a template can help to ensure that your forms are specific to your needs.  If you accept insurance and bill directly for your services, you will need to be sure you’re compliant with any regulations.

This can feel overwhelming and that’s ok. Take a deep breath and keep in mind that if you can memorize the Krebs cycle you can do this, too. You’re smart, hard-working and have many RDs who have been navigating these waters already – you can, too!

making lists and forms is one important part of how to start a nutrition business

5. Client Forms and Handouts

Your nutrition private practice will require forms such as a new client intake form to gather health history and other information such as insurance information or a diet history or 3-day food record.

Some options to provide these to your clients are to have them available for download from your website or send them via email.

Many electronic health records allow your clients to complete these forms electronically and securely.  If you are utilizing email to send and receive health information about your clients, remember that you are responsible for knowing what HIPAA privacy laws you may be subject to and being compliant with them.

For client education handouts, you can create your own or purchase from sites like RD2RD or the Academy of Nutrition and Dietetics’ store . It is also common to provide electronic copies of education materials via email or electronic health records.

Other popular tools include a documentation template for client visits, referral forms to provide to providers and visit summaries to provide to clients or providers. You want to make it as easy as possible for your local healthcare practitioners to make referrals to you.

templates for private practice forms

6. Business Services

Your new business will need essentials like a business phone number (and perhaps fax), email and if you offer virtual visits , web conferencing. If you are subject to HIPAA requirements then you need to ensure that services you choose meet the necessary requirements and can provide you with a Business Associates Agreement.

You should also consider how you will keep records of your business expenses and if you will need the services of an accountant or bookkeeper. Tools to track and predict your expenses can help keep you organized for taxes.

You may consider working with a local tax preparer to file your taxes and optimize your refunds. They’re available to answer questions year-round, sometimes at no additional cost. While there is no limit to what you can do, it is wise to practice delegating as often as possible so that you can grow your nutrition business. 

In this article by Erica Julson, MS, RD, CLT she gives a comprehensive overview of all the business essentials including a timeline and costs.

7. Website Design and Hosting

Your website is an important tool for both attracting new clients as well as may function as a store to sell your products/services and a blog.

Most registered dietitians spend a great deal of time on the design and appearance of their website.  You can build your own website utilizing DIY-friendly website builders like Squarespace or Wix. WordPress.org has a steeper learning curve, but more customization and features for bloggers.

If you choose to hire a professional, there are a variety of options from full-service design firms to freelancers . Be sure that you carefully review the work portfolio of any prospects prior to making your selection.

Another consideration with website design is if you will maintain your own website or if you will need to hire a professional to make ongoing edits to your site. Be sure that you have a plan for how this will work, so you don’t have a website that is a “black box” that you don’t know how to update.

In this article by Whitney Bateson, MPH, RD, she gives insight into how to decide if hiring a professional to design your website is right for you.

woman making list of who she will market her dietitian private practice to

8. Marketing Your Nutrition Practice

To get clients for your nutrition practice, you will need a marketing plan . This may include both local, in-person marketing as well as online via social media. Think about what your ideal clients are worried about or problems they need help solving –- that is where you come in!

For in-person marketing, you might need to design flyers to distribute to local physician’s offices, referral pads and business cards. These professionals are busy – be specific about who you’re helping and the best way for them to connect with you. Thank them and be on your way and mark your calendars to stop back in a few months later.

For online marketing, there are so many options: from Instagram to Twitter, Facebook to TikTok and Pinterest, LinkedIn and more. The question is: where are your ideal clients hanging out and which social media platforms feel the most natural and authentic to you? 

You should pick one or two social media platforms and consistently show up there. Batch your work of making posts and writing captions so that this activity doesn’t become a time suck. There are even scheduling tools where you can plug in your posts and have them automatically posted for you – win!

On your preferred platforms, you can share blog posts you have written, articles by others or video (live or recorded).  You can leverage advanced tools such as a webinar or a free download to attract new leads. Remember that this is not all about you; you’re providing value to your ideal client. What would they find helpful, interesting, and speaks directly to their nutrition issue? Include open-ended questions and polls so that your ideal audience wants to engage with you. 

One strategy is to create an email list that people can join to receive updates such as a regular newsletter, blog post updates, recipes, tips and more. Lead with value and your clients will be so excited to work with you. There are software programs that make this process seamless. 

Once people have joined your email list, you can nurture them with emails so that they can get to know you and your business and then – here it comes – ask them to take the leap and work with you!  By then they know you and know that you can help them. 

If you offer in-person events, you can utilize this as a way to add new subscribers or using digital content such as blog posts, social media posts or videos.

In this article by Samara Abbott, MSEd, RD, LDN, she gives insight into how to choose marketing strategies for your private practice. She has many articles on her experience starting a private practice.

9. Mentoring or Coaching

Starting a nutrition private practice is a big task. Keeping motivated as well as staying focused on the most important priorities (or even knowing which priorities should be at the top) can be difficult.

There are many options to get expert advice including masterminds, local small business groups, paid individual mentors and group programs.

Creating a network of both mentors and colleagues is valuable to help answer questions that arise (they’ll be many!) as well as ensure that you are making decisions that are best for your business and will lead to a successful practice.

Being an entrepreneur can be a wild ride of high expectations and enthusiasm as well as fatigue and disappointment. If you don’t have fellow RD entrepreneurs to speak with, you can feel lonely and isolated. 

Connect with fellow dietitian practice owners, especially those who are successful in the way that is meaningful to you. You don’t want to be the smartest person in the room because that is a missed opportunity to learn from others. 

It can be incredibly helpful to learn from the journey of others. These RDs have chronicled their experience starting a private practice into a detailed article with advice, humor and a fresh perspective on being a business owner.

Jenna Gorham, RD, LN – Things I Learned My First Year in Business

Samara Abbott, MSEd, RD, LDN – Starting a Private Practice

Erica Julson, MS, RD, CLT – How to Start a Nutrition Private Practice

Leanne Ray, MS, RD – My First 3 Months In Business

Kristi Coughlin, MS, RD – Telehealth Tools for Virtual Dietitians

Felicia Porrazza, MDA, RD, LDN – First 10 Steps to Starting Your Private Practice

three dietitians reflecting on their nutrition business so far and making new goals

10. Reflect, review and recharge – and don’t forget to raise your rates

Starting a dietitian private practice is not easy, but it can also be incredibly rewarding, flexible and lucrative. 

As important as it is to dig deep and work hard, it is just as important to rest, reflect and see how your business is doing. Step back and take a look at the big picture. We often think of success in terms of finances, but quality of life is just as important . 

Is your nutrition private practice offering the freedom you’ve dreamt about? Do you have the time off and flexibility that you need? Are your client interactions warming your heart because you know that you’ve genuinely helped them? Are you giving back and providing opportunities to registered dietitian interns?

And lastly – have you raised your rates? You should be told that you’re too expensive some of the time. You also need to give yourself raises or your nutrition private practice will not keep up with the rising cost of living. 

As you grow in experience and skills, your rates should too. Remember that your clients are not just paying for the face time with you, they’re covering all of the time you spend researching, charting, billing as well as the costs of your business – liability insurance, EHR fees, etc. 

essential resources to start a nutrition private practice

Starting a nutrition private practice and becoming a business owner is exciting and intimidating. There are essential resources that your dietitian private practice needs to get off the ground and run efficiently. Tackling this process, bit by bit, is the way to go. You can do this!

RD2RD is your one-stop for tools needed to Launch for Nutrition Private Practice .  Choose from a selection of tried and true resources from fellow RD Private Practice business owners.  From forms, toolkits, handouts, video lessons and more, save yourself time by not spending time recreating the wheel for new business. And once you’ve got your business started, you’re welcome to add new tools that you’ve created to our collection – put your work to work !

list of eight essential items for nutrition private practice

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How to create a strong business plan for your nutrition practice

How to create a strong business plan for your nutrition practice

Running a nutrition business can seem daunting at first, but with a strong business plan, proper planning and goals, you can turn it into a huge success. Keep reading to learn more about how setting goals can take you to the next level.

Whether you’re new to private practice or a veteran superstar, it’s important to have goals that you’re striving towards.  Setting goals is a great way to establish both long-term vision and short-term motivation  and helps you to organize your time, energy, and resources so you can make the most out of your business. Moreover, setting goals means that you can dream big and push yourself to achieve everything you want in your nutrition business.

However, if you don’t have a goal, it’s easy for your efforts to become disjointed. It can also be difficult to reach those goals if you don’t have a plan on how to achieve them.  But how can you make your goals a reality if you don’t know where to start?

Before mapping out your goals, you need to spend quality time outlining your business strategy and have a clear understanding of what you want to achieve and how you will do it.  A business strategy will not only ensure that your goals are in line with your mission, but it can also help you boost revenue, increase future work opportunities and stand out from the competition.

Setting goals and writing business plans can be daunting tasks, so if you feel overwhelmed, know that you’re not alone! That’s why we are sharing some of our best tips and tricks for taking your nutrition business to the next level.  From how to set goals to creating a business plan, we will help you establish a roadmap that can lead you in the right direction.

Why is a business plan important?

Regardless of your niche, having a business plan will help articulate a strategy for your business. This will also provide insight on having a realistic timeline, what resources are required, and if you need to hire some extra help.

Additionally,  you should indicate objectives that will help your business prosper.  While this process is a lot of work, it’s worthwhile in the end if you want to stay on track.

TIP: While a business plan is usually created before a launch, you can do this at any stage.

What to include in your business plan

A business plan should outline all of the objectives that you set for your nutrition business, as well as some concrete steps on how you plan to meet those goals.  Whether you’re just starting out or have been in business for a while, it’s important to have a plan to keep you on track.

Here are some ideas for what you can include in your business plan:

  • Establish a timeline. Develop a realistic timeline for your business launch and subsequent growth.
  • Have an action plan.  Lay out different action plans, goals, and objectives for each timeline you establish, and map out specific steps of how you plan to get to the next level. Make sure these are realistic and achievable.
  • Identify your niche.  Do research to find out who your target audience is. You don’t want to be too broad, nor do you want to be too specific with what you offer.
  • Create a mission statement. Your mission statement is a summary of the aims and values of your business and should include what you stand for, any goals you have, who you serve, and what you provide.
  • Keep track of everything.  Track all of your metrics to see how your business is expanding. This will be helpful to show future investors, as well as help you monitor growth over time.

Be sure to take your time when creating this, as a well-thought-out plan will attract others to invest, work for you, or support your business on its journey to success.  Moreover, it can keep you organized and on track to meet your goals.

Why should you set goals?

When you set goals, it helps you stay on track so you can make the most out of your business. Moreover,  it provides you with long-term vision and short-term motivation,  which allows you to dream big and push yourself to achieve everything you want in your nutrition business.

Setting goals also allows you to track your progress in a measured way.  It can be easy to get discouraged if you don’t “feel” that you’re seeing results, but when you step back and take a look at what you’ve achieved, it can be the burst of energy that you need to keep moving forward. However, this is only possible if you’ve been keeping track of your progress and are actively working towards that goal.

How to set realistic goals

We can all agree that setting goals is important for any business, but can you have too much of a good thing?

Goals that are lofty and unattainable will make you feel discouraged and can negatively affect your mindset, motivation level, and timeframe. Conversely, having realistic and manageable goals can help you identify what you want and what you are able to achieve.

Setting (and achieving) realistic goals helps maximize your time, boosts your self-esteem, and enhances motivation.  But, how can you create goals that will increase your chance of success? Here are some ways to set realistic goals:

Write it down.  While it may sound simple, the act of writing your goals down is the first step toward achieving them.

Don’t be scared to pivot.  Goals are never set in stone! Always re-assess them and adjust if necessary.

Identify milestones.  Determine certain milestones that you wish to achieve, and how you want to get there.

Share your goals.  Whether it’s with friends or family, sharing your goals can help you stay accountable. It also provides a support group, which is essential for success.

Think SMART.  Identify realistic goals with the acronym SMART, which stands for  S pecific  M easurable  A ttainable  R elevant  T ime-bound. These are all things to consider when creating goals for your business.

Using goals to boost your nutrition business

Wondering how you can take your goals and translate them into a thriving nutrition business? Here are some ideas of how you can take your business to the next level.

Note: You can implement realistic goal setting with each of these ideas to fit your business plan.

1. Scope out the competition.  No matter how original and unique your business plan is, you are always going to face some type of competition. So, what can you do to stand out? Sort through the market and determine who your competition is, as well as identify their strengths and weaknesses. This will give you a good idea of what works (and what doesn’t work) in the current market, as well as noticing any gaps and how you can fill them.

2. Implement marketing strategies.  Marketing may not be your strong suit, but there are many resources online to help you along the way. From social media tools to targeted ad campaigns and lead magnets, there is a plethora of information that’s tailored to help nutrition professionals with marketing. Additionally, you can join Facebook groups, ask on forums, or ask other dietitians in the industry for advice.

Tip: Nutrium has built-in marketing tools to make this easier for you!

3. Really sell YOUR services.  This is your time to shine! The ultimate goal of marketing is to show potential clients how your services will benefit them, so come up with some irresistible ways to entice people. Whether that’s ads, creative copy, free downloads, or video content, there are many ways to get people excited about the services you offer.

4. Assemble your team.  There are many moving parts when it comes to creating a successful nutrition business, and you may not be able to do it all yourself. Since there is no “I” in team, you may want to consider diversifying the workload to set yourself up for long-term success.

Set your goals and accomplish them with Nutrium!

Our nutrition software can be your sidekick to achieve success!

Try it now for free!

Running a nutrition business can be daunting, but with the right tools, you will set yourself up for success. Business plans and realistic goal setting are two of the main components to optimizing your business, and while it requires a lot of hard work, it’s worth it in the end if you’re willing to put your time and energy in the right places.

​​Did you like this article?

We hope you found our article on how to create a strong business plan useful! We are always looking for new ideas in order to write useful content for nutritional professionals! If you have any suggestions or comments, feel free to write to us at [email protected] , and we will make sure to read them!

If you don’t know Nutrium Nutrition Software yet, this might be the right time to try it! You can test it for free for 14 days, without commitment, and without the need to use a credit card.  Try it now for free!

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Creating Your Nutrition Business Plan (Free Template)

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A nutrition business plan is designed to act as a guide for the development and day to day running of your company. It also allows you to paint a clear picture of the business for potential investors, employees, and other interested parties.

With that being said, it’s important to realise that your business plan doesn’t need to be a 150-page detailed report of how your nutrition business will fit into the industry.

It’s about creating a professional representation of your business that you can follow on your journey from “nutrition business idea” to “nutrition business success”.

Keep reading to learn more…

Do you NEED a business plan?

The short answer is yes…

A nutrition business will have a lot of moving parts. You’ll be expected to map out a specific journey for your business that you can follow as you get started and grow.

Writing out your ideas and organising them into a plan also gives you the power to assess and visualise your nutrition business at a higher level. It can be easy to get off course as you jump into the details. However, a good business plan will help you stay on track and centre your goals.

Ready to get started now? Click here to download your free business plan template.

What goes into your business plan?

There are two primary types of business plans outlined by the Small Business Administration: Traditional and Lean.

A traditional business plan will include more detail and will need to cover at the minimum:

  • An executive summary
  • Your business structure
  • Your mission and values
  • Market/competitor analysis
  • Marketing plan

A lean business plan has much less information and is generally used for those who are comfortable starting quickly and addressing details on the fly. If you plan on seeking funding or presenting your business idea to other professionals, a traditional plan is a better option.

While there are some specific guidelines for your nutrition business plan, you can customise it to meet your needs!

How to use your nutrition business plan…

Your nutrition business plan is there for you whenever you feel overwhelmed or start to lose sight of your destination.

The information included in the plan will help you stay on track and break the process of starting your business into simpler, easier to manage steps.

It will also give you a way to entice potential investors and partners. Having a detailed nutrition business plan helps them to assess risk and decide whether your idea is one that’s financially positive for them.

Your nutrition business plan will ensure that everyone (employees, volunteers, or partners) adheres to the same set of core values. Businesses thrive when everyone is rowing in the same direction!

Your plan is the blueprint for the nutrition business you’re building.

Should you change your business plan?

It’s important that you understand that this is also a fluid document that needs to evolve and change as you learn more about your business.

While changes should be carefully considered prior to implementation, your business plan isn’t set in stone. Staying open to tweaks and improvements will allow you to discover, assess, and apply new ideas as you learn more about the nutrition industry…

Especially when it comes to developing your multi-service practice .

You may discover that your packages could be expanded to better express your areas of expertise. Or you may need to simplify some of your offerings to keep your price structure easy for clients. You’ll learn as you go and will need to amend your nutrition business plan accordingly.

Ready to choose your nutrition career path?

In addition to our comprehensive programs, The Health Sciences Academy also offers our students and graduates a wide range of tools to give them the best possible chance of business success!

Ready to jumpstart your career?

Click here to download your free nutrition business plan template…

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How to Start a Dietitian Private Practice

  • December 29, 2023
  • 8. Business Setup

How to Start a Dietitian Private Practice

Written by Krista Kolodziejzyk, RD, MPH, MBA

Starting a dietitian private practice can feel confusing and overwhelming, but it doesn’t have to be!  

Everyone seems to be talking about how to  market your services …but no one tells you how to actually get your business started! There is a lot of fear around doing it the wrong way, making a mistake, or forgetting something. I hope that after reading this blog article about how to start a dietitian private practice you will feel more confident getting your dietitian business off the ground. 

Keep in mind that there is no one ‘right’ way and you do not have to follow these steps exactly as outlined. Each business has different needs and requirements. 

For example, consider two practitioners who decide to collaborate and establish a private practice in a physical location on Main Street of their town. Their needs and considerations with regard to setting up their business will significantly differ from a solo practitioner opting for a virtual practice. 

Firstly, the duo may opt for a partnership as their chosen business structure. Because they are setting up their office in a physical location, they will have distinct startup costs, like expenses related to rent, utilities, and essential fixtures like desks and chairs. They also might have unique insurance requirements, since they will have clients visiting them in-person. Ensuring protection in scenarios where, for instance, someone trips and sustains an injury while inside the office space. 

Conversely, the virtual practitioner may decide to set up their business as a sole proprietorship. They don’t necessarily have the same startup cost requirements, but they do have to select an appropriate workspace within their home – one that guarantees a quiet environment free from distractions to maintain client confidentiality during video calls. Additionally, they will need to decide on a virtual client management system (like Practice better EMR) and secure and reliable internet.

Do not substitute this advice for the advice of a lawyer, accountant or regulatory college.

Before You Set Up Your Business

Setting up your business is not necessarily the first step in starting a dietitian private practice. First, you’ll need to make sure your business idea actually makes sense for your ideal client target audience, and the population you want to serve.

There is some work to do up front:

  • Is there a need for your service? Do some market research to ensure you are setting up a business that is fulfilling a need in the market.
  • Define your target audience’s challenges and ensure that your service is helping to solve their problems.
  • Define your  niche .
  • Define your mission.

Get started with a FREE Dietitian Business Planning Workbook for a step-by-step breakdown on how to create your dietitian business plan, steps for how to define your niche and pricing and marketing strategies, as well as goal-setting tips.

dietitian business plan sample

Now, let’s get into the steps for starting a dietitian private practice. After you complete these steps, you will have your dietitian business set up!

You do not necessarily need to complete these steps in order.  

  • Pick your business name
  • Define your business structure and register your business
  • Decide where you will operate
  • Insure yourself and your business
  • Get your finances in order
  • Choose an EMR/practice management platform
  • Gather your documents

DSC’s Business Setup course goes through all of these steps in detail to help you feel confident with how to start a dietitian private practice. As a  DSC member , you’ll also get access to The Ultimate Nutrition Business Checklist to map out your business journey without forgetting any steps.

Step 1: Decide on a Dietitian Business Name

Check out this blog post for an overview on choosing a name for your business .

Step 2: Define Your Business Structure

In this step you will decide how you want to set up your business. How you set up your business will vary based on where you live and the options available to you. You will likely explore the following business types:

  • This is a common business structure for dietitians just getting started (particularly in Canada). It is easy and inexpensive to set up. Typically, you just fill in a form on your government website and pay a small fee to get your business certificate. You’ll file taxes as part of your personal taxes (you and your business are the same). The major disadvantage of this type of business is that you have personal liability for your business. 
  • (Not available in Canada) Many dietitians in the US use this structure to start a business. It may be slightly more expensive and labor intensive than a sole proprietorship and you may need to consult a lawyer to set up an LLC (depending on your state). Your business becomes a separate entity from you. 
  • A partnership is a business that is owned and operated by two or more people. All partners share the profits and liabilities.
  • A corporation is often a second step for most dietitians after you have grown your business. I switched my business from a sole proprietorship to a corporation after about year 2. It can be more expensive and labor intensive and you may need to consult a lawyer. Your business becomes a separate entity from yourself. 

Check your government’s website, and consult with a lawyer and/or accountant for more information on choosing your business structure. The DSC Business Setup course reviews some of the characteristics of each option above in more detail. 

Step 3: Decide Where You Will Operate

There are typically two types of location options you can choose – a  physical location or a virtual/online nutrition business. 

  • A physical location involves an office space in a medical office, professional office, gym, etc. For some dietitians, having a separate office can lead to more productivity and perhaps an enhanced client experience for some clientele. 
  • An  online nutrition business  offers the flexibility to work from home, co-working spaces, or anywhere! There are no commute or travel requirements and fewer overhead costs (ex. rent, utilities, etc.). This type of business may not work for your client demographic but is becoming a much more widely accepted business approach for dietitians. 

Step 4: Purchasing Insuring Your Business

Liability insurance for dietitians is essential to protect yourself and your business. You may also want to look at additional insurance on top of your malpractice insurance for dietitians, including:

  • General commercial insurance if you have a physical office or physical products
  • Cyber insurance for virtual practice
  • Tenant insurance if you are renting an office space. 

The first step is to call your insurance company to check what your liability insurance for dietitians covers and what type of malpractice insurance for dietitians you might need for the work you are doing. 

Step 5: Finances

Knowing your numbers is essential when it comes to starting a dietitian private practice. This is one of the biggest reasons why businesses fail – entrepreneurs  don’t pay attention to their numbers and how much they are spending vs. bringing in. Having said that, in your first year of business, you may be spending more than you are bringing in (that is completely normal, so long as you are paying attention to your expenses and have a plan for profitability). 

Starting with a good financial management process is really important.

To get started, c heck out this  blog post on pricing for dietitian businesses .

Step 6: Decide which EMR platform to use (ex. Practice Better, Healthie, Jane.app, Nutrium, etc.) 

Check out this blog post for an overview of common EMR platforms

Step 7: Create  Dietitian Private Practice Forms

You will need to get your dietitian private practice forms together before you start taking on clients. A customizable client intake template is provided in  DSC’s Business Setup course  as well as an example client agreement. Additional links are also provided where you can purchase these pieces if you don’t already have them and find more online examples. 

Key Takeaways

The key steps to starting your dietitian business include: completing an environmental scan, defining a niche, choosing a name, defining your business structure, deciding where you will operate, insuring yourself, getting your finances in order, choosing an EMR and gathering your dietitian private practice forms. 

The  DSC business membership  includes access to 40+ courses for dietitians including the Business Setup Course where you can put these steps into action and get support from the DSC community every step of the way! 

Dietitian Success Center  is THE professional development resource for dietitians, dietetic students, and dietitian entrepreneurs. Our mission is to make it easier for dietitians and dietetic students to build expertise. We do this through evidence-based courses for dietitians, the community and ready-to-use client handouts. Plus – we give you the tools to start and grow your dietitian private practice!

References: 

  • Shopify. What Is Doing Business As (DBA)? [Internet]. Jul. 27, 2022. Available from: https://www.shopify.com/ca/blog/what-is-doing-business-as-dba
  • Stripe. How to check if a business name is taken: Where to look and why it matters. [Internet]. 2023 May. Available from: https://stripe.com/en-ca/resources/more/how-to-check-if-a-business-name-is-taken
  • U.S. Small Business Administration. Choose a business Structure. [Internet]. 2023 May. Available from: https://www.sba.gov/business-guide/launch-your-business/choose-business-structure
  • Business Development Bank of Canada (BDC). Sole Proprietorship – Entrepreneur Toolkit [Internet]. Available from: “Sole Proprietorship Definition – Entrepreneur Small Business Encyclopedia.” n.d. Entrepreneur. Accessed January 5, 2021. https://www.entrepreneur.com/encyclopedia/sole-proprietorship.
  • “Corporation Definition – Entrepreneur Small Business Encyclopedia.” n.d. Entrepreneur. Available from: https://www.entrepreneur.com/encyclopedia/corporation.
  • Investopedia. Corporation. [Internet]. Dec 8, 2023. Available from: https://www.investopedia.com/terms/c/corporation.asp .
  • Kopp, CM. Partnership: Definition, How it Works, Taxation, and Types. [Internet] 2023 Oct. Available from: https://www.investopedia.com/terms/p/partnership.asp
  • Investopedia. Corporation. [Internet]. 2023 Dec. Available from: https://www.investopedia.com/terms/c/corporation.asp .
  • Entrepreneur. What Is an LLC? Here’s How it Works [Internet]. 2023 June. Available from: https://www.entrepreneur.com/starting-a-business/what-is-an-llc-heres-how-it-works/452708

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How to write a business plan for a dietitian practice?

dietitian practice business plan

Putting together a business plan for a dietitian practice can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing dietitian practice, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a dietitian practice?

  • What information is needed to create a business plan for a dietitian practice?
  • How do I build a financial forecast for a dietitian practice?

The written part of a dietitian practice business plan

  • What tool should I use to write my dietitian practice business plan?

Having a clear understanding of why you want to write a business plan for your dietitian practice will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a dietitian practice business plan.

To have a clear roadmap to grow the business

Running a small business is tough! Economic cycles bring growth and recessions, while the business landscape is ever-changing with new technologies, regulations, competitors, and consumer behaviours emerging constantly.

In such a dynamic context, operating a business without a clear roadmap is akin to driving blindfolded: it's risky, to say the least. That's why crafting a business plan for your dietitian practice is vital to establish a successful and sustainable venture.

To create an effective business plan, you'll need to assess your current position (if you're already in business) and define where you want the business to be in the next three to five years.

Once you have a clear destination for your dietitian practice, you'll have to:

  • Identify the necessary resources (human, equipment, and capital) needed to reach your goals,
  • Determine the pace at which the business needs to progress to meet its objectives as scheduled,
  • Recognize and address the potential risks you may encounter along the way.

Engaging in this process regularly proves advantageous for both startups and established companies. It empowers you to make informed decisions about resource allocation, ensuring the long-term success of your business.

To get visibility on future cash flows

If your small dietitian practice runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your dietitian practice's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your dietitian practice business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your dietitian practice's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

Crafting a comprehensive business plan for your dietitian practice, whether you're starting up or already established, is paramount when you're seeking financing from banks or investors.

Given how fragile small businesses are, financiers will want to ensure that you have a clear roadmap in place as well as command and control of your future cash flows before entertaining the idea of funding you.

For banks, the information in your business plan will be used to assess your borrowing capacity - which is defined as the maximum amount of debt your business can afford alongside your ability to repay the loan. This evaluation helps them decide whether to extend credit to your business and under what terms (interest rate, duration, repayment options, collateral, etc.).

Similarly, investors will thoroughly review your plan to determine if their investment can yield an attractive return. They'll be looking for evidence that your dietitian practice has the potential for healthy growth, profitability, and consistent cash flow generation over time.

Now that you understand the importance of creating a business plan for your dietitian practice, let's delve into the necessary information needed to craft an effective plan.

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Information needed to create a business plan for a dietitian practice

You need the right data in order to project sales, investments and costs accurately in the financial forecast of your dietitian practice business plan.

Below, we'll cover three key pieces of information you should gather before drafting your business plan.

Carrying out market research for a dietitian practice

Before you begin writing your business plan for a dietitian practice, conducting market research is a critical step in ensuring precise and realistic financial projections.

Market research grants you valuable insights into your target customer base, competitors, pricing strategies, and other crucial factors that can impact the success of your business.

In the course of this research, you may stumble upon trends that could impact your dietitian practice.

You may find that your clients are increasingly interested in plant-based diets. Additionally, you may discover that your customers could be interested in learning more about mindful eating practices.

Such market trends play a pivotal role in revenue forecasting, as they provide essential data regarding potential customers' spending habits and preferences.

By integrating these findings into your financial projections, you can provide investors with more accurate information, enabling them to make well-informed decisions about investing in your dietitian practice.

Developing the sales and marketing plan for a dietitian practice

As you embark on creating your dietitian practice business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and capital expenditure requirements of a dietitian practice

Whether you are starting or expanding a dietitian practice, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

A dietitian practice might incur staffing costs such as salary for the dietitian and any administrative staff, as well as payroll taxes, benefits, and insurance for the staff. Additionally, a dietitian practice might incur equipment costs such as computers, printers, scales, refrigerators, and other necessary equipment.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your dietitian practice, it is time to start creating your financial forecast.

What goes into your dietitian practice's financial forecast?

The financial forecast of your dietitian practice's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a dietitian practice are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

Your dietitian practice forecasted P&L statement enables the reader of your business plan to get an idea of how much revenue and profits your business is expected to make in the near future.

forecasted profit and loss statement in a dietitian practice business plan

Ideally, your reader will want to see:

  • Growth above the inflation level
  • Expanding profit margins
  • Positive net profit throughout the plan

Expectations for an established dietitian practice will of course be different than for a startup. Existing businesses which have reached their cruising altitude might have slower growth and higher margins than ventures just being started.

The projected balance sheet of your dietitian practice

Your dietitian practice's forecasted balance sheet enables the reader of your plan to assess your financial structure, working capital, and investment policy.

It is composed of three types of elements: assets, liabilities and equity:

  • Assets: represent what the business owns and uses to produce cash flows. It includes resources such as cash, equipment, and accounts receivable (money owed by clients).
  • Liabilities: represent funds advanced to the business by lenders and other creditors. It includes items such as accounts payable (money owed to suppliers), taxes due and loans.
  • Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

example of forecasted balance sheet in a dietitian practice business plan

Your dietitian practice's balance sheet will usually be analyzed in conjunction with the other financial statements included in your forecast.

Two key points of focus will be:

  • Your dietitian practice's liquidity: does your business have sufficient cash and short-term assets to pay what it owes over the next 12 months?
  • And its solvency: does your business have the capacity to repay its debt over the medium-term?

The cash flow forecast

As we've seen earlier in this guide, monitoring future cash flows is the key to success and the only way of ensuring that your dietitian practice has enough cash to operate.

As you can expect showing future cash flows is the main role of the cash flow forecast in your dietitian practice business plan.

example of projected cash flow forecast in a dietitian practice business plan

It is best practice to organise the cash flow statement by nature in order to show the cash impact of the following areas:

  • Cash flow generated from operations: the operating cash flow shows how much cash is generated or consumed by the business's commercial activities
  • Cash flow from investing activities: the investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.) either to maintain the business's equipment or to expand its capabilities
  • Cash flow from financing activities: the financing cash flow shows how much cash is raised or distributed to financiers

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

Your dietitian practice business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting a dietitian practice.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

initial financing plan in a dietitian practice business plan

Having this table helps understand what costs are involved in setting up the dietitian practice, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of a dietitian practice business plan is understood, let's focus on what goes into the written part of the plan.

Need inspiration for your business plan?

The Business Plan Shop has dozens of business plan templates that you can use to get a clear idea of what a complete business plan looks like.

The Business Plan Shop's Business Plan Templates

The written part of a dietitian practice business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a dietitian practice business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The first section of your dietitian practice's business plan is the executive summary which provides, as its name suggests, an enticing summary of your plan which should hook the reader and make them want to know more about your business.

When writing the executive summary, it is important to provide an overview of the business, the market, the key financials, and what you are asking from the reader.

Start with a brief introduction of the business, its name, concept, location, how long it has been in operation, and what makes it unique. Mention any services or products you plan to offer and who you sell to.

Then you should follow with an overview of the addressable market for your dietitian practice, current trends, and potential growth opportunities.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Finally, you should detail any funding requirements in the ask section.

2. The presentation of the company

The second section in your dietitian practice's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your dietitian practice, you could emphasize the potential for growth in the area. The location could be positioned as a draw to potential customers due to its access to important amenities and its proximity to public transportation. You might also mention the potential for partnerships with nearby businesses and organizations that could help to increase the visibility of the practice. Finally, you could highlight the area's potential for growth in terms of population, employment opportunities, and access to services.

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your dietitian practice business plan should include a detailed description of what your company sells to its customers. 

For example, your dietitian practice might offer services such as one-on-one nutrition counseling, nutrition education classes, and meal planning services to its customers. These services help customers to better understand how nutrition affects their health, develop individualized meal plans to meet their specific dietary needs, and incorporate healthy eating habits into their daily lives.

The reader will want to understand what makes your dietitian practice unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When outlining your market analysis in the dietitian practice business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your dietitian practice, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your dietitian practice targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include individuals looking to make healthy lifestyle changes. This could be individuals looking to lose weight, athletes looking to optimize their performance, and those living with chronic illnesses who want to improve their overall health. These customers would all benefit from the personalized approach that a dietitian can provide, helping them to reach their individual goals.

In the competition subsection, introduce your main competitors and explain what sets your dietitian practice apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your dietitian practice.

5. The strategy section

When writing the strategy section of a business plan for your dietitian practice, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your dietitian practice may face the risk of legal liability if a client is injured while receiving care. This could occur if a client experiences an adverse reaction to a diet plan or food recommendations. Additionally, your practice may face the risk of financial loss due to the fluctuation of the market. This could be caused by a decrease in client numbers.

6. The operations section

The operations of your dietitian practice must be presented in detail in your business plan.

Begin by addressing your staff, specifying the main roles and your recruitment plan to support the anticipated growth. Outline the qualifications and experience needed for each role and discuss your recruitment strategies, which may involve using job boards, referrals, or headhunters.

Next, clearly state your dietitian practice's operating hours, allowing the reader to gauge the adequacy of your staffing levels. Additionally, mention any considerations for varying opening times during peak seasons and your approach to handling customer queries outside regular operating hours.

The key assets and intellectual property (IP) required to run your business should also be highlighted. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, ensure they are well-documented in this section.

You may have key assets such as patient records and nutrition plans. This would be considered intellectual property that would need to be kept secure. Additionally, you could have unique nutrition programs and recipes that you use in your practice. These could be considered IP that you could use to develop a brand and provide value to your clients.

Finally, provide a comprehensive list of suppliers you intend to collaborate with, along with a breakdown of their services and main commercial terms, such as price, payment terms, break clauses and contract duration. Investors often seek insight into the reasons behind your supplier choices, which may include a preference for higher-quality products or established relationships from past ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a dietitian practice business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my dietitian practice's business plan?

In this section, we will be reviewing the two main solutions for creating a dietitian practice business plan:

  • Using specialized online business plan software,
  • Outsourcing the plan to the business plan writer.

Using an online business plan software for your dietitian practice's business plan

Using online business planning software is the most efficient and modern way to create a dietitian practice business plan.

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Screenshot from The Business Plan Shop's Financial Forecasting Software

Hiring a business plan writer to write your dietitian practice's business plan

Outsourcing your dietitian practice business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the dietitian practice business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your dietitian practice's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a dietitian practice business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my dietitian practice business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

  • Word processors don't include instructions and examples for each part of your business plan
  • Word processors don't update your numbers automatically when they change in your forecast
  • Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a dietitian practice business plan for some entrepreneurs, it is by far not the best or most efficient solution.

  • A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant.
  • Having an up-to-date business plan is the only way to keep visibility on your dietitian practice's future cash flows.
  • Using business plan software is the modern way of writing and maintaining business plans.

We hope that this practical guide gave you insights on how to write the business plan for your dietitian practice. Do not hesitate to get in touch with our team if you still have questions.

Also on The Business Plan Shop

  • In-depth business plan structure
  • How do business plans differ from strategic plans?
  • How to write the milestones section of your business plan
  • How to write the risks and mitigants section of your business plan?
  • Key steps to write a business plan?
  • Free business plan template

Know someone who owns or wants to start a dietitian practice? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How To Write a Business Plan for Dietitian in 9 Steps: Checklist

By henry sheykin, resources on dietitian.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan

Are you a dietitian looking to start your own business? You're in the right place. The dietitian industry is booming, with a high demand for personalized nutrition advice and meal plans. In fact, the U.S. Bureau of Labor Statistics predicts a 10% growth in employment for dietitians and nutritionists from 2018 to 2028. With the right business plan in place, you can tap into this growing market and build a successful dietitian business. In this blog post, we'll guide you through the 9 essential steps to writing a business plan for a dietitian.

Conduct Market Research

Market research is a crucial step in the process of writing a business plan for a dietitian. It involves gathering valuable information about the target market, potential customers, and industry trends. This research will help you make informed decisions and develop effective strategies to position your business for success.

When conducting market research, consider the following:

  • Identify your target audience: Determine who your ideal clients are and understand their needs, preferences, and challenges. This will help you tailor your services to meet their specific demands.
  • Study the competition: Analyze other dietitians and nutrition professionals in your area offering similar services. Identify their strengths, weaknesses, pricing strategies, and marketing tactics. This will enable you to differentiate your business and stand out from the competition.
  • Analyze industry trends: Stay updated with the latest trends in the nutrition and wellness industry. This includes changes in dietary guidelines, emerging health concerns, and popular diets. Understanding these trends will allow you to adapt your services and capitalize on new opportunities.

Tips for conducting market research:

  • Use online surveys or questionnaires to gather feedback from potential clients and industry professionals.
  • Attend industry conferences or trade shows to network with peers and gain insights into industry trends.
  • Utilize social media platforms and online forums to engage with your target audience and understand their needs and preferences.
  • Consider hiring a professional market research firm to conduct a comprehensive analysis of your target market.

By conducting thorough market research, you will gain a deeper understanding of your target market, identify your unique selling propositions, and make informed decisions when developing your business plan for a dietitian.

Identify Target Audience

Identifying the target audience for your dietitian business is a crucial step in developing a successful business plan. By understanding who your potential clients are, you can tailor your services and marketing strategies to meet their specific needs and preferences.

Consider the following factors when identifying your target audience:

  • Demographics: Take into account factors such as age, gender, location, and socioeconomic status. Understanding these demographics will help you create targeted marketing messages and determine pricing strategies.
  • Health Concerns: Determine the specific health concerns your target audience may have, whether it is weight management, managing chronic conditions, or improving overall wellness. This will allow you to develop services and meal plans that address their unique needs.
  • Lifestyle: Consider the lifestyle of your target audience. Are they busy professionals, stay-at-home parents, or athletes? Understanding their lifestyles will help you create meal plans and coaching strategies that are realistic and achievable for them.
  • Interests and Preferences: Identify the interests and preferences of your target audience when it comes to nutrition. Do they prefer plant-based diets, have specific dietary restrictions, or follow certain trending diets? Adapting your services to align with their preferences will attract and retain clients.

Tips for Identifying Your Target Audience:

  • Conduct surveys or interviews to gather information directly from potential clients.
  • Research industry reports and studies to identify trends and preferences among your target audience.
  • Utilize social media analytics to gain insights into the demographics and interests of your followers.
  • Consider collaborating with healthcare providers or fitness professionals to reach a wider range of potential clients.

Analyze Competition

Analyzing the competition is a crucial step in developing a business plan for a dietitian. It helps you understand the marketplace, identify potential challenges, and find ways to differentiate your services. Here are some key points to consider when analyzing your competition:

  • Identify direct and indirect competitors: Start by researching and listing down other dietitians or nutritionists who offer similar services in your target market. Also, consider indirect competitors such as weight loss clinics or online meal delivery services.
  • Evaluate their offerings: Take a closer look at the services and packages your competitors provide. Analyze their approach, pricing, and level of personalization. This will help you identify gaps in the market and potential areas to differentiate yourself.
  • Assess their target audience: Determine who your competitors are targeting. Are they focusing on a specific niche or catering to a broader audience? Understanding their target market will allow you to refine your own target audience and develop strategies to attract and retain clients.
  • Study their marketing strategies: Analyze how your competitors promote their services and establish their brand. Look at their website, social media presence, content marketing efforts, and any partnerships or collaborations they have formed. This will give you insights into effective marketing strategies within the industry.
  • Visit competitor websites and social media profiles to gain a deeper understanding of their brand and services.
  • Consider seeking feedback from current or past clients of your competitors to identify areas of improvement or unmet needs.
  • Use tools like Google Alerts or industry-specific publications to stay updated on new competitors entering the market.

By thoroughly analyzing your competition, you can shape your own business strategy, differentiate your services, and position yourself as a unique and valuable choice for your target audience.

Determine Service Offerings

When starting a business as a dietitian, it is essential to determine the range of services you will offer to your clients. This will help you differentiate yourself from competitors and attract your target audience.

Here are some important factors to consider when determining your service offerings:

  • The specific areas of expertise you possess as a dietitian.
  • The needs and preferences of your target audience.
  • The market demand for certain types of nutritional services.
  • The resources and capabilities you have to deliver these services.
  • Research the market to identify popular and in-demand services in the field of nutrition.
  • Consider conducting surveys or interviews with potential clients to understand their needs and preferences.
  • Think about the specific ways you can customize your services to cater to individual client goals and health conditions.
  • Explore opportunities to create specialized diet plans for specific health conditions or weight loss goals.
  • Consider collaborating with healthcare providers, gyms, or fitness studios to expand your service offerings and reach a wider audience.

By carefully determining your service offerings, you can position yourself as a valuable resource in the field of nutrition and attract clients who are seeking your expertise and guidance.

Define Unique Selling Propositions

When developing a business plan for a dietitian, it is crucial to identify and define your unique selling propositions (USPs). A unique selling proposition refers to the specific characteristics or qualities that differentiate your services from those of your competitors. It is what sets you apart and makes potential clients choose your services over others. Here are some steps to help you define your unique selling propositions:

  • Identify your expertise: Determine what makes you stand out in the field of nutrition and dietetics. Assess your knowledge, skills, and experience to understand your unique expertise. Are you specialized in a certain type of diet, such as plant-based or ketogenic? Do you have experience working with specific health conditions, such as diabetes or food allergies?
  • Understand your target audience: Take into consideration the needs and preferences of your target audience. What are their specific nutritional concerns or goals? By understanding the unique challenges and desires of your audience, you can tailor your services to meet their needs effectively.
  • Highlight your approach: Emphasize your unique approach to nutrition counseling and support. Do you focus on personalized meal planning? Are you dedicated to creating sustainable lifestyle changes with long-term results? Communicate the benefits of your approach to potential clients.
  • Offer value-added services: Consider providing additional services or resources that complement your main offerings. This could include educational materials, recipe recommendations, or access to a private online community for ongoing support. These value-added services can make your offerings more appealing and increase customer satisfaction.

Tips for Defining your Unique Selling Propositions:

  • Research your competitors to identify gaps in the market. Find out what unique services or approaches are currently missing.
  • Gather feedback from your existing clients to understand what they find most valuable about your services. Use this information to refine and strengthen your unique selling propositions.
  • Stay updated with the latest research and trends in the field of nutrition and dietetics. This will enable you to offer innovative and relevant solutions to your clients.
  • Regularly evaluate and revisit your unique selling propositions to ensure they remain relevant and competitive in the ever-evolving market.

By clearly defining your unique selling propositions, you can effectively market your services and attract clients who are looking for the specific expertise and approach you offer. This differentiation will help you establish a strong position in the competitive landscape of the dietitian business.

Assess Startup Costs

One crucial step in creating a successful business plan for a dietitian is to assess the startup costs involved. By accurately estimating and planning for these costs, you can ensure that your business has the necessary financial resources to get off the ground.

Here are some important aspects to consider when assessing your startup costs:

  • Professional certifications and licensure: Research and determine the expenses related to acquiring the necessary certifications and licenses to practice as a dietitian. This may include fees for exams, application processes, and ongoing professional development.
  • Office space and equipment: Consider if you will require a dedicated office space for consultations or if you can operate from a home office. Determine the cost of rent, furniture, computers, software, and other equipment required for your business operations.
  • Insurance: Assess the types of insurance coverage you may need, such as liability insurance, to protect yourself and your business. Research different insurance providers and obtain quotes for pricing.
  • Marketing and branding: Plan for the costs associated with developing a professional website, designing a logo, printing business cards, and creating marketing materials to promote your services.
  • Software and technology: Determine if you need specialized software or technology solutions to manage client records, appointments, and service offerings. Research pricing options and consider any ongoing subscription costs.
  • Payment processing: Decide on a reliable and secure payment processing system to accept client payments. Assess any associated transaction fees and account setup costs.
  • Research and compare prices from different suppliers and service providers to maximize your budget.
  • Consider purchasing used or refurbished equipment, if applicable, to save costs.
  • Set aside a budget for unforeseen expenses or emergencies to mitigate financial risks.

By carefully assessing and budgeting for the startup costs, you will have a clearer understanding of the financial investments required to launch your dietitian business successfully.

Outline Operational Strategies

Once you have determined your target audience, analyzed the competition, and identified your service offerings, it is crucial to outline your operational strategies. These strategies will help you establish how your dietitian business will run on a day-to-day basis and ensure its smooth functioning.

Firstly, consider the structure of your business. Will you be operating as a sole practitioner or do you plan to hire additional dietitians or support staff? Determine the roles and responsibilities of each team member and create an organizational chart.

Next, establish your business hours and availability. Decide what days and times you will be offering consultations or workshops, and clearly communicate this schedule to your clients. It is important to strike a balance between accommodating clients' needs and maintaining a reasonable workload.

Furthermore, define how you will deliver your services. Will you primarily conduct one-on-one consultations in person, online, or via telephone? Will you also offer group workshops or online sessions? Consider the benefits and limitations of each delivery method and choose the ones that align with both your target audience's preferences and your business goals.

Your operational strategies should also include administrative tasks such as scheduling appointments, record-keeping, and billing. Determine how you will manage these tasks efficiently, whether it's through the use of electronic systems or hiring administrative support.

  • Consider using scheduling software to automate appointment bookings and reminders.
  • Implement a secure electronic record-keeping system to ensure client information confidentiality.
  • Explore various payment options, such as online payment platforms, to facilitate smooth and convenient billing processes.

Lastly, create protocols and guidelines for client communication and follow-up. Establish clear expectations regarding response time, methods of communication, and the frequency of follow-up sessions or check-ins. This will help you maintain effective and professional client relationships.

  • Regularly evaluate and update your operational strategies to adapt to market trends or changes in your target audience's needs.
  • Consider outsourcing certain tasks, such as website maintenance or marketing, to experts in those areas to ensure optimal efficiency and effectiveness.

Develop Marketing and Branding Strategies

When it comes to marketing and branding, it is essential for dietitians to establish a strong presence in order to attract clients and differentiate themselves from the competition. Here are some important strategies to consider:

  • Identify your target market: Clearly define the type of clients you want to work with. Is it athletes, individuals with specific health conditions, or people looking to lose weight? Understanding your target market will help you tailor your marketing messages and reach the right audience.
  • Build a professional website: A well-designed and informative website is crucial for showcasing your services and expertise. Include an about page, testimonials, and contact information to make it easy for potential clients to connect with you.
  • Utilize social media: Create engaging and educational content related to nutrition and wellness on platforms such as Instagram, Facebook, and LinkedIn. Share tips, recipes, success stories, and relevant articles to establish yourself as a trusted authority in the field.
  • Network with healthcare professionals: Establish connections with doctors, therapists, and other healthcare providers who could refer clients to you. Attend industry events, join professional associations, and seek opportunities to collaborate with others in the field.
  • Offer free resources: Provide valuable content through blog posts, e-books, or newsletters to attract potential clients and demonstrate your expertise. This will help to build trust and credibility with your audience.
  • Incorporate testimonials: Request feedback from satisfied clients and showcase their success stories on your website or social media. Testimonials can greatly influence potential clients and build trust in your services.
  • Focus on creating quality content that educates and engages your target audience.
  • Collaborate with influencers or other professionals in related industries to expand your reach.
  • Consider offering a free initial consultation or discounted package to attract new clients.
  • Regularly track and analyze your marketing efforts to identify what strategies are working best for your business.

By developing effective marketing and branding strategies, you can increase your visibility, attract new clients, and position yourself as a go-to dietitian in your area. Remember, consistency and staying up-to-date with industry trends will help you stay ahead in a competitive market.

Create A Financial Forecast

Creating a financial forecast is a crucial step in developing a business plan for a dietitian. It allows you to project and estimate your financial performance over a specific period of time, typically one to three years. This forecast will provide you with a clear understanding of the financial feasibility and potential profitability of your business.

When creating a financial forecast, there are several key areas to consider:

  • Revenue Projections: Estimate your potential sources of revenue, considering the different services you plan to offer. This could include one-on-one consultations, group workshops, online sessions, or even partnerships with healthcare providers or fitness studios. Be realistic and consider factors such as market demand and pricing.
  • Operating Expenses: Identify all the expenses associated with running your dietitian business. This includes rent, utilities, equipment, marketing expenses, payroll (if applicable), and any other costs specific to your operations. Research and gather accurate data to ensure your expenses are accurately projected.
  • Startup Costs: Determine the initial costs required to launch your dietitian business. This includes expenses like obtaining professional licenses and certifications, purchasing equipment, setting up a website, and marketing and branding costs.
  • Profitability Analysis: Calculate your potential profits by subtracting your estimated operating expenses from your revenue projections. This will give you a clear understanding of the financial viability of your business model.
  • Cash Flow Management: Analyze your projected cash inflows and outflows over time to ensure your business has sufficient funds to cover expenses, maintain operations, and support growth. Cash flow projections are essential in managing your finances effectively.
  • Include a detailed explanation and justification for each financial projection to enhance the credibility of your forecast.
  • Consider consulting with a financial advisor or accountant to ensure accuracy and to get valuable insights on financial planning.
  • Regularly review and update your financial forecast as your business progresses to reflect any changes or new information.

By creating a comprehensive financial forecast, you will be able to demonstrate the financial feasibility and potential profitability of your dietitian business. This will not only help you secure funding or investments if needed but will also guide your decision-making process and strategies for growth.

In conclusion, writing a business plan for a dietitian involves several important steps to ensure a successful and sustainable venture. By conducting market research, identifying the target audience, analyzing the competition, and defining unique selling propositions, dietitians can position themselves effectively in the market. Assessing startup costs, outlining operational strategies, and developing marketing and branding strategies are vital for ensuring smooth operations and attracting clients. Lastly, creating a financial forecast will provide a roadmap for financial success. By following these nine steps, dietitians can establish a strong foundation for their business and thrive in the ever-growing healthcare industry.

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They say that we are what we eat. While it may be true, scientific facts back up with that. Proper nutrition is what most people need to live a healthy life and function well in their everyday lives. Some people are getting it well while some people don’t. It depends on how much they make in a month in their jobs, or on what they could only afford to buy. You may also see Plan Samples .

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How To Write A Nutrition Business Plan (2024 Guide)

  • Last Updated: 31st March 2021
  • Nutritionist Resources
  • Editors: Harry Griffiths
  • Verified By: Abbie Watkins

nutrition business plan examples

Writing a nutrition business plan is crucial to empowering your career and helping you to become your boss.

To help you write an effective business plan, we will guide you through this process by explaining:

Why A Nutritionist Business Plan Is Important

Step 1-why your nutritionist business plan should begin with a summary, step 2-include a company summary in your nutritionist business plan, step 3-describe what you aim to sell when creating a nutritionist business plan, step 4-outline your marketing strategies in your nutritionist business plan, step 5-carry out a swot analysis as part of a nutritionist business plan, step 6-include your financial plans & projections in a nutritionist business plan, step 7-conclusion of business plan.

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nutritionist business plan

Before we explore the steps in this article, it’s important to explain why a nutritionist business plan is important to the future success of your business.

First, it creates a step-by-step plan that allows you to set short and long-term goals. These will help you attract investors who will be able to see you have a strategy to generate revenue.

This will also result in you providing calculations for the capital you require to keep your business operational, deliver services and most importantly, keep it profitable. 

Finally, a nutritionist business plan can help you identify problems you may encounter and find  solutions that can help reduce risks towards your business.

In summary, a nutritionist business plan can help you understand how to create a unique brand for your business and find strategies for it to succeed in the fitness industry.

Now that you understand the importance of a nutritionist business plan, let’s examine how you should start your plan.  

nutrition store business plan 11

An executive summary is a great way to begin your nutritionist business plan. It provides an overview of what will be discussed in the document to captivate readers, which usually contains:

  • A mission statement- this involves you describing your business’ purpose and what unique selling points it can offer consumers.
  • A description of your company here  you can inform readers of your business formation, its locations, the products it offers and a list of your team.
  • An overview of your products and services- how your products and services will operate in the market and what gives them a competitive edge.
  • Financial plans and projections- an opportunity to discuss what funds your business requires to start up or additional funding required, should your business be operational.

If you require inspiration on how to present this information, Forbes has a brilliant example of how to make your summary look professional:

nutrition store business plan 20

When you’re writing your mission statement , company description, products and financial information, it’s important to avoid using cliche language.

This will help you focus on language that represents your business capabilities rather than offering promises that can’t be delivered.

You’ll also benefit from writing this section of your business plan after the main content has been written, this will allow you to provide the correct information in this section.

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nutrition business plan sample

The next step in your nutritionist business plan must include a business overview. You’ll have briefly touched on some of these talking points in your executive summary.

Here, you have the opportunity to provide further information to the reader including:

  • The status of your business are  you a start-up or currently operational?
  • Company structure- who owns the business, who is in your team and their qualifications and experience.

Providing a company summary can help investors understand the level of investment you require based on the status of your business.

If you’re a start-up or have ideas to grow your business, you may require more investment to assist with these plans.

When discussing your company structure, this is a good opportunity to introduce yourself and the team you’ll be working with.

This is a great opportunity to list each team member’s position, responsibilities, qualifications and experience as demonstrated by this template on Visme :

nutritionist business plan 8

When you provide investors with information on your company structure you’ll be able to demonstrate that their investment is in professional hands.

This is because you’ll be able to list your team's qualifications, and expertise and based on these factors, what their responsibilities within the business will include.

After you’ve provided this information you can then move on to the next crucial step, what your business will sell to generate revenue.

nutrition business plan examples 2

Your nutritionist business plan must list and describe the services and products you plan to sell to consumers.

This is an opportunity to demonstrate you have unique services and products that are doable for your scale of business. 

It’s also important to detail any costs associated with delivering these items from the capital required to create them and also the prices you plan to charge.

You need to make sure this list of services covers everything you offer currently and also products that you later plan to launch.

This will help inform investors that in the event your premium service or product is not generating enough revenue, other services can be optimised to generate income.

Since you’re specialising in nutrition, the revenue streams that might feature in this section of your nutrition business plan could include: 

  • Nutrition consultations
  • Nutrition packages
  • Recipes 
  • Event Speaking

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Make Sure You Include Prices in Your Nutritionist Business Plan 

To work out how much to charge, you can see what competitors are charging for services similar to yours.

If you were planning to offer a nutrition package as part of your business model, for example, Bare Nutrition could provide an insight into what you could charge for this type of service:

nutritionist business plan 4

As you read about their 'Signature Package,' you might want to make your package more competitive by offering a lower price or an extra consultation session.

Once you’ve listed all the products and services you wish to offer and their associated costs, it’s important to list the production costs associated with them.

For example, you may require a full-time member of staff to help deliver consultations, which according to the Payscale for a nutritionist is £25,341:

nutrition store business plan 19

There may be periods when you may need to consider discount introductory offers to make them appealing to consumers.

After listing your revenue streams, you’ll need to identify the target market you wish to promote your services.

—-------

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nutritionist business plan 7

Marketing strategies are a crucial part of your nutritional business plan. These will help you implement techniques to attract clients and boost your revenue.  

There are several ways you can gather market research to develop effective marketing plans. Let's take a further look at them.

Identify Your Target Market

When you’re trying to identify your target market, it’s important to gather information on key factors like the age, gender and location of the people likely to purchase your services and products.

Based on data gathered by the UK Parliament , 75% of people aged between 45-74 in England are likely to be obese or overweight:

nutrition business plan sample 2

Providing evidence in your market research can help you hone in on the demographic you wish to market your services to.

Remember the more information you gather, the more accurate your marketing can be when finding the correct demographic who requires your services.

Secondly, you can carry out online surveys on your social media page to find a target audience. SurveyMonkey is a great tool that can assist you in this process as you can find websites:

nutrition store business plan 17

Not only can you learn more about the age, gender and location of your demographic who answers these questions but you can also ask questions based on your proposed services and see if there is demand for them.

You can also contact competitors and mystery shops to find out more about what their business offers.

This will be useful if your competitors do not list their prices on their sites, and require you to email them to find out more about their services.

You could even read their reviews online to understand what are the best and worst qualities of their services.

For example, on Google reviews, the Nutrition Therapy Practice is described as being knowledgeable and caring in the delivery of their work to their clients:

nutritionist business plan 3.png

These are qualities you may wish to emulate or build upon to make your services competitive in the market.

This will help inform you about pricing, location and the most effective ways you can promote your products.

Once you've carried out all of your market research, you need to develop marketing strategies to act as a framework for you to follow

Detail Your Marketing Methods in a Nutritionist Business Plan

In this section of your business plan, you need to detail different marketing methods you’ll use to promote your nutritionist business such as Google My Business , Google Ads and Facebook Ads .

Let’s explore these in more detail.

Marketing Method #1- Google My Business Can Help Increase Your Business Exposure

Creating a Google My Business profile is a great way to promote your business online if you haven’t created social media accounts or an official website.

It has many benefits for your business, allowing you to reach a wider audience, including:

  • Your business appears on Google Maps and local listings
  • Get customer feedback on your services through reviews
  • Provides analytics to understand who is searching for your services

You can list these benefits in your nutritionist business plan, alongside a brief overview of how you’ll create a Google My Business profile: 

nutrition store business plan 14

To demonstrate how this information could be presented, you can even use a nutritionist business with its own Google My Business profile, for example at Realise Nutrition:

nutrition business plan examples

As you can see from their profile, they have included the following information for users to read:

  • Name of business
  • Opening hours

In your business plan, you can state that these features will be used when you use Google My Business to create your nutritionist profile to boost your exposure and user engagement. 

Marketing Method #2- Use Google Ads To Generate Leads And Customers

Next, you should describe how you’ll use Google Ads which are advertisements you wish to appear at the top of a Google page for a certain keyword search.

If you search for ‘Nutritionist Liverpool’ you’ll see how these Google ads work as they are listed as sponsored ads on the results page:

nutrition store business plan 13

In your business plan, you can also describe how you’ll use Google Ads to inform investors how you’ll make your ads appear on the top of Google results using:

  • Targeted ad
  • Google Analytics
  • Google campaigns

For example, if you want to run a nutritionist business in Liverpool, here are some of the keywords you could use for a targeted ad when using Google Keyword planner :

nutrition store business plan 21

This will inform investors of the marketing strategy you have, along with the associated when you plan to use Google Ads for your business .

Marketing Method #3- Use Facebook Ads To Broaden The Reach Of Your Audience

Finally, you can describe how Facebook Ads will help broaden your reach. You can list what type of Facebook ads you wish to create to increase your exposure, such as:

  • Image Ads- to help generate in your business
  • Carousel Ads- using multiple images to help generate sales
  • Video ads- to create engagement with your product

You can also visit Facebook Ads library to find real-world adverts from businesses that offer similar services to yourself.

For example, if you want to promote your nutrition packages, you could use Wayne Nutritionist’s advert as an indicator of how you would like to present your adverts:

nutrition store business plan 12

As you can see from this advert, they’ve provided a link for users to query about these services further.

You can also describe the process that will be involved in creating your Facebook ads , once you’ve created an account, including:

  • Ad Objectives- is it to generate leads, sales or engagement
  • Choosing your audience- depending on the demographic you wish to target, based on factors such as age, gender and location.
  • Where do you wish to run your ad- such as Facebook, Instagram or both?
  • Budget- the length of time you want to run the ad for, along with times and days of the week you wish them to appear.
  • Measuring analytics- to see how well the advert performed and the process involved to make any amendment if data indicates the advert is performing well.

These details will help you provide relevant information to investors when you describe how you aim to create effective Facebook ads .

How To Show The Impact Of Your Marketing Strategies

If you’ve already published social media adverts, you can use them as evidence to showcase their performance and how you marketed them:

nutrition consulting business plan 4

This should include costs to help with the creation of marketing materials or if you’re operating as a startup, the marketing plans you have for the future.

If you’re hoping to secure capital from investors, you should include data that demonstrates the effectiveness of your marketing campaigns.

This should include details about the reach and engagement of your adverts to show how well they performed on the multiple social media platforms they appeared on.

We’ve included an example of how this information could be presented in your business plan, illustrating the leads that were generated over 4 weeks using Facebook ads:

nutrition store business plan 15

You can also include a chart to show the costs associated with generating each lead. This can help investors understand how much funding you may require to generate more leads:

nutritionist business plan 1

If you’ve not run a marketing campaign already, you can simply include projections including the estimated expenditures and projections you require and anticipate to make.

nutritionist business plan 4

Once you know the services and products you’re business is selling to the public, it’s important to carry out a SWOT analysis .

A SWOT analysis is a form of strategic planning that identifies your business' weakness:

  • Strengths- these are features of your business that will give you a competitive edge in the marketplace such as qualifications, experiences and passions.
  • Weaknesses- these include areas of your business that need to be improved to become profitable, such as poor marketing strategies and lack of skills.
  • Opportunities- it’s a chance to improve the weaknesses you’ve identified that could increase your business revenue such as new services or marketing strategies.
  • Threats- identify risks that could stop you from turning your opportunities into revenue such as your competition and costs.

Here is an example of how the areas of a SWOT analysis could look for your business:

When you’ve determined which sections of your business apply to these areas, it can help you plan your next moves to resolve any problems you believe require attention. 

In the example above, you could complete a PT qualification to address the lack of qualifications you identified as a weakness.

If you need help completing a SWOT analysis you can discover the pros and cons of being a nutritionist to help you write one.

nutritionist business plan 10

Including financial projections in your nutritionist business plan is important, particularly if you’re looking to secure investments and loans.

The amount of information you include in this section is dependent on who you’re seeking investment from but also the status of your business, for example, is it in the development stages or has it been launched?

If your business has only just started you should include projections compared to financial reports if you’ve been operating for several years.

It’s important to make sure you mention expenses, such as wages, rent and utilities here, as this will provide an accurate picture of the profits you hope to make.

This section of your business plan will also involve you detailing how you expect your business to generate revenue and sustain a cash flow to keep your business sustainable.

To make sure your financial projections are as accurate as possible, it’s important to include the following information in your nutritionist business plan:

  • A Business balance sheet
  • A Business income statement
  • A cash-flow sheet

We’ll now explore these in more detail and explain how they can benefit your nutritionist business plan.

Tip #1 A Business Balance Sheet Can Help Investors Understand Your Nutritionist Business  

A balance sheet consists of two columns that help you understand your assets, what you owe and your business’ equity.

The column on the left lists your assets which indicates how you can deliver and fund services whilst also increasing growth.

Assets can range from equipment to your nutritionist business plan that helps you deliver your services.

The column on the right indicates your liabilities, these are financial obligations you owe to third parties such as payments to suppliers or bills you have to pay.   

Business assets can fall into one of two categories, these are:

  • Current assets- such as stock or cash holdings you could use to pay for future expenses. 
  • Non-current assets- such as property and equipment that are expected to be used by your business for more than 12 months.

Apple Inc. provides an example of how a professional balance sheet should look:

nutritionist business plan 9

If your place of business is rented or requires you to pay a mortgage, this would be included in the liabilities section.

When you’re reviewing your balance sheet you may discover that your liabilities will focus on start-up costs including any loans that you were issued.

If you’re able to show a positive cash flow along with assets that generate income, you’ll be able to establish yourself as a reputable business, indicating to investors you’re able to repay any money that is loaned to you.

Tip #2 A Business Income Statement Is A Vital Component Of Understanding Your Finances

A business income statement is a critical part of your nutritionist business plan as it shows you the profit you’ve made following the deduction of taxes from your income.

It generally details your revenue, expenses and net income allowing you to determine whether a profit can be generated by adjusting costs or reducing losses by adjusting your business plan.

Your income statement can provide useful information to investors who are looking to offer you capital as they can see how profitable your business is.

The Washington Bankers Association provides an example of what an income statement would look like:

business plan for nutrition consultant

Your income statement can help you identify financial strengths and weaknesses that can later form part of your SWOT analysis.

We recommend that you produce an income statement every month if you’ve just launched your business. This will help you keep track of your finances and adjust your spending accordingly.

Once you’ve established your business you can then move to create quarterly and annual statements.

Tip #3 A Cash Flow Statement Can Help Your Business Identify A Positive Cash Flow

Finally, your nutritionist business plan should have a cash flow statement. It helps indicate the amount of cash that is entering and leaving your business.

A successful business will always generate more income compared to its outgoings which means it has a positive flow of cash.

Investopedia has created a useful cash flow statement to illustrate what information should be included in the statement such as net earnings and subtractions:

nutrition business plan examples 1

This information can be used to identify business strengths and weaknesses to help maximise revenue. 

You may, for instance, try to increase revenue by offering more features in your online consultations after identifying this as a financial weak spot on your cash flow sheet.

A cash flow sheet should also indicate which areas of your business are generating a low income so you can allocate portions of your profits to make these areas more profitable.

Once you’ve included these three pieces of financial information in your business plan, it’s time to consider what you should include in the conclusion of your plan.  

nutrition store business plan 18

Finally, it’s important to make sure you summarise the points you’ve raised in your nutritionist business plan with a conclusion. The statement doesn't require much information and can be kept short.

This is a great opportunity to reiterate the potential your business has, highlight important sections of your plan and mention where you plan to take your business.

Here’s how our closing statement for our hypothetical business Better Life Nutritionist Liverpool might look:

CONCLUSION Better Life Nutritionist Liverpool is a health and fitness company that aims to improve the lives of its clients. We aim to compete with other nutritionists in the market by offering specialised services that are designed from the research we’ve conducted. We’re confident that investors will receive returns on their investments when they collaborate with us on this business venture. Our marketing strategies will continue to evolve as the business continues to grow and attracts new clients. We are expecting our client base to grow by 50% in the next 10 years and see a 90% increase in revenues during this period.

It’s also important to include data in this section if you’re looking to secure funds from investors. 

This will indicate to investors how the business will grow and generate revenue but crucially how they can receive returns on the investments they make.

If you require a nutrition business plan sample pdf to help complete your business plan, The Princes Trust has downloadable templates to help you create your own.

Before You Go!

After reading this article, we hope you have all the information you need to create your nutritionist business plan.

Remember you take to expand your career opportunities by enrolling on a level 3 PT trainer diploma .

You can discover what other courses are available at OriGym with our 2024 course booklet .

Written by Liam Donohoe

Liam graduated from Liverpool John Moores University with a 2:1 in BA (Hons) English and Creative Writing. He has also co-written a short film that has been featured in several film festivals. In October 2023, he ran and completed his first half marathon and for 2024, he's now training to complete his first metric marathon.

In his spare time, Liam likes to teach himself German, read books, lift weights and listen to metal music that only passionate fans of the genre will understand.

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Nutrition Business

Back to All Business Ideas

How to Start a Nutrition Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on April 22, 2022 Updated on February 14, 2024

How to Start a Nutrition Business

Investment range

$2,050 - $5,100

Revenue potential

$57,000 - $100,000 p.a.

Time to build

1 – 6 months

Profit potential

$51,000 - $90,000 p.a.

Industry trend

Would you like to help people improve their health? Since the pandemic arrived, many people have become obsessive about boosting their health and immune system. Even if you’re not a nutritionist or dietician, you could start your own nutrition business and break into one of the world’s fastest-growing markets. The global personalized nutrition industry is set to double by 2025, which means now is the perfect time to start a nutrition business and make a great living while helping others live more fulfilling lives.  

But before you hit the ground running, you’ll need to learn the ins and outs of launching a business. Luckily, this step-by-step guide provides all the business insight you need to start your successful nutrition company. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a nutrition business has pros and cons to consider before deciding if it’s right for you.

  • Improve Well-Being – Help people live healthier, fuller lives
  • Flexibility – Run your business from home, set your hours
  • Good Money – $100 per consultation is just the beginning
  • Training Needed – Certifications necessary for credibility
  • Challenging Customers – People may not always take your advice

Nutrition industry trends

Industry size and growth.

  • Industry size and past growth – The global personal nutrition industry was worth $8.2 billion in 2022 after years of steady growth.(( https://www.marketsandmarkets.com/Market-Reports/personalized-nutrition-market-249208030.html ))  
  • Growth forecast – The global personal nutrition industry is projected to double by 2025. 

nutrition industry size and growth

Trends and challenges

Trends in the nutrition industry include:

  • The pandemic increased interest in greater health and wellness and a strengthened immune system, boosting demand for nutrition services.
  • Sustainable nutrition is trending, meaning forms of nutrition that are good for people, the planet, and society.

Challenges in the nutrition industry:

  • Nutritionists have struggled to find plant-based foods that are delicious and have the same benefits as animal-based foods.
  • The ageing population is challenging nutritionists to create personalized diets.

nutrition industry Trends and Challenges

Demand hotspots

  • Most popular states – The most popular states for nutritionists are North Dakota, Alaska, and New York.(( https://www.zippia.com/nutritionist-jobs/best-states/ ))
  • Least popular states – The least popular states for nutritionists are Alabama, Louisiana, and Mississippi.

nutrition industry demand hotspots

What kind of people work in Nutrition?

  • Gender –  76.7% of nutritionists are female, while 17.4% are male.(( https://www.zippia.com/nutritionist-jobs/demographics/ ))
  • Average level of education – The average nutritionist has a bachelor’s degree.
  • Average age – The average nutritionist in the US is 43.3 years old.

nutrition industry demographics

How much does it cost to start a nutrition business?

Startup costs for a nutrition business range from $2,000 to $5,000. Costs include a website and a marketing budget. 

You can become a certified nutrition coach through NASM for about $500 in a matter of weeks. You could also become a certified nutrition specialist , but it requires an advanced degree. Becoming a registered dietician also requires a degree.

How much can you earn from a nutrition business?

Prices for a nutritionist are about $100 for an initial consultation, and then $60 per hour for additional appointments. Your profit margin should be about 90%. 

In your first year or two, you could work from home and get two new clients a week and work 15 hours in follow-up appointments, bringing in $57,000 in annual revenue. This would mean more than $51,000 in profit, assuming that 90% margin. As you ramp up your marketing and begin to get referrals, sales could climb to four new clients a week and 25 hours of follow-up appointments. With annual revenue of nearly $100,000, you’d make a healthy profit of almost $90,000. 

nutrition business earnings forecast

What barriers to entry are there?

There are a few barriers to entry for a nutrition business. Your biggest challenges will be:

  • The required training and certifications 
  • Breaking into an increasingly competitive market

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Step 2: hone your idea.

Now that you know what’s involved in starting a nutrition business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research nutrition businesses in your area and online to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a holistic nutritionist or a nutritionist that is also a personal trainer.

dietitian business plan sample

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as online nutrition coaching, vegan nutrition or healthy meals planning.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

Your services will be nutrition coaching or nutrition consulting, but you could also offer healthy meal planning or even personal training.

How much should you charge for nutrition services?

For an initial nutrition consultation, you should be able to charge about $100. For ongoing nutrition coaching, you can charge about $60 per hour. 

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be anyone who is interested in improving their wellness, which is a broad group. You should spread out your marketing to include sites like TikTok, Instagram, and Facebook. 

Where? Choose your business premises

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you may need to hire workers for various roles and may need to rent out an office. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

  • Central location accessible via public transport
  • Ventilated and spacious, with good natural light
  • Flexible lease that can be extended as your business grows
  • Ready-to-use space with no major renovations or repairs needed

nutrition business idea rating

Step 3: Brainstorm a Nutrition Business Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “nutrition” or “dietary consulting”, boosts SEO
  • Name should allow for expansion, for ex: “Vitality Nutrition” over “Senior Wellness Nutrition”
  • Avoid location-based names that might hinder future expansion
  • Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Nutrition Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary : A brief overview of your nutrition business plan, summarizing its key points.
  • Business Overview : An introduction to your nutrition business, outlining its mission, vision, and goals.
  • Product and Services : Description of the nutrition products and services you offer.
  • Market Analysis : An examination of the target market, its size, trends, and potential opportunities.
  • Competitive Analysis : An evaluation of competitors in the nutrition industry and their strengths and weaknesses.
  • Sales and Marketing : Your strategies for promoting and selling your nutrition products and services.
  • Management Team : Introduction to the key individuals who will lead and manage the business.
  • Operations Plan : Details on how the business will operate, including production, distribution, and day-to-day processes.
  • Financial Plan : Financial projections, including income statements, balance sheets, and cash flow statements.
  • Appendix : Supporting documents, such as resumes, legal documents, and additional data that backs up your business plan.

what to include in a business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to nutrition businesses. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your nutrition business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

dietitian business plan sample

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

dietitian business plan sample

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a nutrition business. You might also try crowdfunding if you have an innovative concept. 

types of business financing

Step 8: Apply for Nutrition Business Licenses and Permits

Starting a nutrition business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your nutrition business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

types of business insurance

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as simple practice , nutritics , or Nutrium , to manage your diet analyses, nutrition plans, scheduling, invoicing, and payments. 

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

  • Social Media Challenges: Leverage popular social media platforms to create nutrition challenges that encourage participants to share their progress, fostering engagement and promoting your expertise.
  • Educational Webinars and Workshops: Host online sessions to educate your audience about nutrition trends, debunk myths, and provide practical tips, positioning yourself as a knowledgeable authority in the field.
  • Collaborate with Fitness Influencers: Partner with fitness influencers to endorse your nutrition products or services, tapping into their engaged audience for increased credibility and visibility.
  • User-Generated Content Campaigns: Encourage your customers to share their success stories, recipes, or before-and-after photos, creating a community around your brand and showcasing real-life results.
  • Local Event Sponsorship: Sponsor local fitness events, marathons, or wellness fairs to raise awareness about your business within the community and connect with potential customers in person.
  • Nutrition Workshops for Corporates: Offer workplace wellness programs and conduct nutrition workshops for employees, providing a unique and valuable service while also establishing corporate partnerships.
  • Referral Programs: Implement a referral system where existing customers are rewarded for bringing in new clients, creating a cost-effective way to expand your customer base through word-of-mouth.
  • Customized Meal Plans: Develop personalized nutrition plans for specific health goals and offer them as downloadable templates or as part of your consultation services, emphasizing the tailored approach.
  • Collaborate with Local Health Professionals: Build partnerships with local doctors, dietitians, or fitness trainers to receive referrals and endorsements, establishing trust and credibility within the healthcare community.
  • Limited-Time Offers and Discounts: Create urgency by periodically offering exclusive discounts or packages for your products or services, incentivizing potential customers to take action and try out your offerings.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your nutrition business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your nutrition business could be: 

  • Better nutrition to ensure you live your BEST life
  • Dietary coaching and meal planning to meet your health goals 
  • Eat better, feel better with our vegan nutrition plan

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a nutrition business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in nutrition for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in nutrition. You’ll probably generate new customers or find companies with which you could establish a partnership.

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a nutrition business include:

  • Nutritionists – assist clients with nutrition advice
  • General Manager – scheduling, accounting
  • Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Nutrition Business – Start Making Money!

People around the world are seeking to improve their health and well-being, and good nutrition is key. You can join an industry that is set to double and help people live better, healthier lives. It takes a bit of training and a small investment, but you could grow your business into a lucrative company. If you begin with a passion for helping people and a willingness to learn and work hard, good money will follow. 

You’ve learned the business side of things now, so you’re ready to jump in and get your successful nutrition business off the ground. 

  • Nutrition Business FAQs

A nutrition business can be very profitable since rates for nutrition coaching are about $60 per hour. The key is to get the proper training so that you can provide good value to your clients.

The average fee for an initial consultation is about $100. Hourly fees for additional nutrition coaching are about $60. The more education and certifications you have, the higher the fees you’ll be able to charge.

To market yourself as a nutritionist, start by defining your unique value proposition and target audience. Establish an online presence through a professional website and active social media profiles. Share valuable content related to nutrition and healthy living to position yourself as an expert. 

Yes, it is possible to start a nutrition business on the side. Many nutritionists begin by offering their services part-time while maintaining another job or source of income. 

The target audience of nutritionists can vary based on their specialization and focus. Potential target audiences include individuals seeking weight management, athletes or sports teams in need of performance nutrition, individuals with specific dietary restrictions or health conditions, pregnant women, children, or corporate wellness programs. 

To create and implement nutrition plans for individuals or specific groups, start by conducting a comprehensive assessment of their dietary habits, health goals, lifestyle factors, and any specific needs or restrictions. Based on this assessment, develop personalized nutrition plans that include dietary recommendations, meal plans, and education on healthy eating habits. 

To differentiate your nutrition business from competitors, focus on your unique expertise, specialized services, or areas of knowledge. Offer personalized and customized nutrition plans tailored to individual needs. 

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Nutrition Business Name
  • Create a Nutrition Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Nutrition Business Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Nutrition Business - Start Making Money!

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Nutrition Consulting Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Fitness & Wellness » Nutrition Consulting

Nutrition Consulting Business

Are you about starting a nutrition consulting company? If YES, here is a complete sample nutrition consulting business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a nutrition consulting company. We also took it further by analyzing and drafting a sample nutrition consulting marketing plan template backed up by actionable guerrilla marketing ideas for nutrition consulting companies. So let’s proceed to the business planning section .

The fact that people want to live healthy means that they will do whatever it takes to achieve that goal including eating right and that is where a nutrition consultant comes in.

Nutrition consultants are knowledgeable in how food affects the health and well-being of a person. They help guide people not only into better eating habits for optimal health, but also for people to know how their body process the various food that they eat.

Please note that you are expected to pass the exams given by the American Academy of Nutrition Consultants before you can become a certified nutritionist.

If you want to partake in this thriving industry, you would need to obtain all the necessary licenses and certifications and then launch your own nutrition consulting firm business. The truth is that the market is still pretty much open for new practitioners to come in.

Although there are competitions at various levels in the industry, but if you are able to come up with a good business strategy, you are sure of getting your own fair share of the available market in the industry.

So, if you have decided to start a nutrition consulting business in the united states, then you should make sure that you carry out thorough feasibility studies and also market survey. Business plan is yet another very important business document that you should not take for granted when launching your own business.

Below is a sample nutrition consulting business plan template that will help you successfully write yours without much stress;

A Sample Nutrition Consulting Firm Business Plan Template

1. industry overview.

Nutrition consulting is under the Nutritionists & Dietitians industry and players in this industry also includes health practitioners who have a bachelor’s degree, licensure, certification or registration and primarily advise on matters of diet and nutrition and their effects on health.

These practitioners operate private or group practices in their own offices or in the facilities of others, including hospitals or other medical centers.

A close study of the Nutritionists & Dietitians industry shows that the industry is truly thriving in the United States because loads of Americans are facing a critical obesity problem, with skyrocketing levels of diabetes, heart disease and other chronic diseases.

As a result, demand for the Nutritionists and Dietitians industry has increased and is expected to continue to rise significantly. Wellness and disease prevention have become some of the buzzwords circulating among people who are becoming increasingly concerned about what they eat and how it affects their health.

The industry has a positive outlook due to increasing emphasis on disease prevention through improved dietary habits. Growing focus on preventive care services and public interest in nutrition will also underpin demand.

A recent report published by IBISWORLD shows that the four regions that encompass the greatest percentages of health and wellness centers include the Southeast (22.6 percent of establishments), the Mid-Atlantic (18.7 percent), the West (16.2 percent), and the Great Lakes (15.3 percent) regions of the United States.

Together these four regions account for 72.9 percent of total establishments. The report also shows that other regions including the Southwest and Rocky Mountains account for an estimated 9.0 percent and 3.8 percent, respectively.

Geographic analysis by state indicates that wellness centers are primarily located in California (11.0 percent of establishments), New York (7.1 percent), Texas (5.9 percent), and Florida (5.5 percent). However, the Southeast accounts for the largest region due to its high senior population. The distribution and location of establishments is strongly correlated to population spread.

The Nutritionists & Dietitians industry is a thriving sector of the economy of the United States of America and they generate over $10 billion annually from more than 147,506 registered and licensed nutrition consulting firms scattered all around the United States of America.

The industry is responsible for the employment of over 195,499 people. Experts project the industry to grow at a 2.3 percent annual rate within 2012 and 2017. It is important to state that there is no single organization that has a lion share of the available market in the industry.

It can’t be over emphasized that the demand for the services offered by the nutritionists and dietitians grows when public confidence declines and people’s ability to handle the issues on their own wanes. When the housing bubble burst and the US economy fell into a recession, consumer confidence plummeted.

However, as the economy slowly continues to recover and consumer confidence returns, demand for the services of nutritionists and dietitians is expected to grow. Going forward, clients and potential clients alike will likely require less guidance, high-income households will serve as the primary vehicle of growth for the industry.

Lastly, as a nutritionist and dietitian, the key attributes needed to be able to make good success from the trade is patience, enthusiasm, passion about the specific area to be handled, and constant positivism. You are also expected to be highly proactive and you would need to be good at planning, preparation, and certain other organizational skills.

It is one thing to have a skill and it is another thing to know how to counsel people into eating right and living healthy which is why you must constantly get feedbacks from your clients to be able to measure their progress and your performance.

2. Executive Summary

Sally Anderson® Nutrition Consulting Firm, LLP is a licensed nutrition and dietitian consulting firm that is specialized in helping her clients overcome their eating challenges and achieve their personal health goals.

The scope of our business offering covers areas such as nutrition counseling, planning food programs, planning nutrition programs, promoting healthy eating habits, large-scale meal planning and performing nutrition screenings et al.

Our business will be located in a populated residential estate in Smethport – Pennsylvania, United States of America. Sally Anderson® Nutrition Consulting Firm, LLP is a client-focused and result driven nutrition consulting firm that provides broad – based nutrition and diets related services at an affordable fee that won’t in any way put a hole in the pocket of our clients.

We will ensure that we work hard to meet and surpass all our clients’ expectations as it relates to their career and personal goals whenever they hire our services.

At Sally Anderson® Nutrition Consulting Firm, LLP, our clients’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional and certified nutritionists and dietitians with various skill sets who are well experienced and passionate in helping our clients achieve their personal goals within record time.

Sally Anderson® Nutrition Consulting Firm, LLP will at all times demonstrate her commitment to sustainability, both individually and as a nutrition consulting firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our clients’ needs precisely and completely.

Our overall business goal is to position our nutrition consulting firm to become the leading nutrition consulting brand in the industry in the whole of Smethport – Pennsylvania, United States of America, and also to be amongst the top 10 nutrition consulting firms in the United States of America within the first 5 years of operation.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Smethport is the right place to launch our nutrition consulting business.

Sally Anderson® Nutrition Consulting Firm, LLP is founded by Dr. Sally Anderson and she will run the business with her business partner of many years, Dr. Becky Allison.

Dr. Sally Anderson is a certified and renowned nutritionist and Dr. Beck Allison a certified and licensed dietitian. They both have a combined experience of over 20 years working with top government officials, corporate executives, celebrities and sports people both in the United States of America and Canada.

3. Our Products and Services

Sally Anderson® Nutrition Consulting Firm, LLP is going to offer varieties of services within the scope of the industry in the United States of America.

Our intention of starting our nutrition consulting business is to help our clients overcome their eating challenges, achieve their personal health goals, improve their overall wellbeing and productivity and of course to also make profits.

Our service offerings are listed below;

  • Nutrition counseling
  • Planning food programs
  • Planning nutrition programs
  • Promoting healthy eating habits
  • Large-scale meal planning
  • Performing nutrition screenings
  • Retailing of nutrition books and materials

4. Our Mission and Vision Statement

  • Our vision is to build a highly competitive and effective nutrition consulting business that will become the number one choice for both individuals and corporate organizations in Smethport – Pennsylvania and the whole of the United States of America.
  • Our mission is to provide affordable, professional and highly effective nutrition consulting services to a wide range of clients. We want to position Sally Anderson® Nutrition Consulting Firm, LLP to become one of the leading nutrition consulting brands in the industry in the whole of Smethport – Pennsylvania, and also to be amongst the top 10 nutrition consulting firms in the United States of America within the first 5 years of operation.

Our Business Structure

Sally Anderson® Nutrition Consulting Firm, LLP, is a nutrition consulting firm that intends starting small in Smethport – Pennsylvania, but hopes to grow big in order to compete favorably with leading firms in the nutritionists and dietitians industry both in the United States and on a global stage. We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own.

At Sally Anderson® Nutrition Consulting Firm, LLP, we will ensure that we hire people that are qualified, hardworking, creative, passionate, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holder.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff/partners and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company.

In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

  • Principal Partner/Chief Executive Officer
  • Nutritionist and Dietitian

Office Administrator

  • Marketing Executives

Client Service Executive

5. Job Roles and Responsibilities

Principal Partner/Chief Executive Officer:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • In authority of signing checks and documents on behalf of the company
  • Assesses the success of the organization

Nutritionist and Dietitians

  • Considers patients’ and clients’ health needs and diet
  • Counsel patients on nutrition issues and healthy eating habits
  • Develops meal plans, taking both cost and clients’ preferences into account
  • Evaluates the effects of meal plans and change the plans as needed
  • Promotes better nutrition by speaking to groups about diet, nutrition, and the relationship between good eating habits and preventing or managing specific diseases
  • Keeps up with the latest nutritional science research
  • Writes reports to document patient progress
  • Answerable for overseeing the smooth running of HR and administrative tasks for the organization
  • Designs job descriptions with KPI to drive performance management for psychologists, social workers and marriage counselors
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily activities for the organization

Marketing Executive

  • Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents Sally Anderson® Nutrition Consulting Firm, LLP in strategic meetings
  • Help to increase sales and growth for the organization
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization.
  • Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the principal partners in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
  • Receives parcels/documents for the organization

6. SWOT Analysis

Sally Anderson® Nutrition Consulting Firm, LLP engaged the services of a professional in the area of business consulting and structuring to assist our organization in building a well – structured nutrition consulting business that can favorably compete in the highly competitive nutritionists and dietitians industry in the United States.

Part of what the consultant did was to work with the management of our organization in conducting a SWOT analysis for Sally Anderson® Nutrition Consulting Firm, LLP. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Sally Anderson® Nutrition Consulting Firm, LLP;

Our core strength lies in our ability to attract local support and frequent referrals, having a high prior success rate and recommendation/accreditation from authoritative sources. So also, we have a team that are considered experts with excellent qualifications and experience in the nutritionists and dietitians industry.

Aside from the synergy that exists in our carefully selected team members and our strong online presence, Sally Anderson® Nutrition Consulting Firm, LLP is well positioned in a community with the right demography and we know we will attract loads of clients from the first day we open our doors for business.

As a new nutrition consulting firm in Smethport – Pennsylvania, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the fast – growing nutritionists and dietitians industry; that is perhaps our major weakness.

  • Opportunities:

Growing focus on preventive care services and nutrition will strengthen demand, so also, the fact that patients have been better able to afford doctor visits and an aging population will create opportunities for industry services in institutionalized care settings.

This goes to show that the opportunities in the nutritionists and dietitians industry is massive considering the number of individuals that would want to overcome their eating challenges and achieve their health goals. As a standard nutrition consulting firm, we are ready to take advantage of any opportunity that comes our way.

Every business faces threats or challenges at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the business.

Some of the threats that we are likely going to face as a nutrition consulting firm operating in the United States of America are unfavorable government policies that might affect businesses such as ours, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending/purchasing power. There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

  • Market Trends

The trend in the nutritionists and dietitians industry shows that in the last half decade, the industry has grown consistently. With the growing population of obese people in the United State, nutritionist and dietitians services are needed regardless of economic conditions.

Going forward, as people continue to be employed and regain a steady income, private health insurance will become more affordable, prompting consumers to seek nutritionists and dietitians services when needed.

One thing is certain, the trend in the nutritionists and dietitians industry is such that if you want to be ahead of your competitors, you should be able to acquire as much certifications as possible and you should be able to have loads of testimonies from your clients.

The truth is that if your clients experienced huge difference in their eating habits, health and overall well – being as a result of hiring the services of your organization, then they will be compelled to help promote your organization.

Another notable trend in this industry is the influence of technology; the advent of technology is responsible for the increase in income generated by nutritionists and dietitians all over the world. With technology, it is now easier for nutritionists and dietitians to work their clients that are thousands of kilometers away from them. Tools like video calling/Skype, YouTube, live chat and Webcast et al are being used by nutritionists to counsel clients in different parts of the world.

8. Our Target Market

The target market for nutrition consulting firms is all encompassing. Sally Anderson® Nutrition Consulting Firm, LLP is a professional and licensed nutrition consulting firm that is specialized in helping her clients overcome eating challenges, achieve their personal goals and improving their overall wellbeing and productivity.

As a standard nutrition consulting firm, Sally Anderson® Nutrition Consulting Firm, LLP offers a wide range of services hence we are well trained and equipped to service a wide range of clients.

Our target market as a nutrition consulting firm cuts across people of different classes of people. We are coming into the nutritionists and dietitians industry with a business concept and company’s profile that will enable us work with clients from different backgrounds and status.

Below is a list of the clients that we have specifically designed our nutrition consulting services for;

  • About to wed couples
  • Married couples
  • Working class adults/corporate executives
  • Sports men and women
  • College students
  • People undergoing depression
  • People with mental challenges

Our Competitive Advantage

The nutritionists and dietitians industry is indeed a very prolific and highly competitive. Clients will only hire your services if they know that you can successfully help them overcome their challenges, and achieve their personal goals. It is the practice for nutritionists and dietitians to acquire as much certifications as it relates to their area of specialization; it is part of what will make them stay competitive in the industry.

We are quite aware that to be highly competitive in this industry means that you should be able to deliver consistent quality service, your clients should be able to experience remarkable difference and improvement and you should be able to meet the expectations of your clients at all times.

Sally Anderson® Nutrition Consulting Firm, LLP might be a new nutrition consulting firm in Smethport – Pennsylvania, but the management team and owners of the business are licensed and highly qualified nutritionists and dietitians that can successfully help clients overcome their eating cum food challenges and achieve their personal health goal within a short period of time. These are part of what will count as a competitive advantage for us.

Aside from our robust experience and expertise of our nutritionists, we have a very strong online presence that will enable us work with clients in different parts of the world from our online portals.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Sally Anderson® Nutrition Consulting Firm, LLP is established with the aim of maximizing profits in the nutrition industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis. Sally Anderson® Nutrition Consulting Firm, LLP will generate income by offering the following services;

10. Sales Forecast

One thing is certain, there would always be individuals who would need the services of nutritionists and dietitians in other for them to overcome their eating challenges and achieve their personal health goals and also to enable them become peak performer in their careers and family life. This is the major reason why the services of nutrition consulting firms will always be needed.

We are well positioned to take on the available market in Smethport – Pennsylvania and we are quite optimistic that we will meet our set target of generating enough income profits from our first six months of operation and grow our nutrition consulting business and our clientele base.

We have been able to critically examine the market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Smethport – Pennsylvania.

Below are the sales projections for Sally Anderson® Nutrition Consulting Firm, LLP, it is based on the location of our nutrition consulting firm and of course the wide range of services that we will be offering;

  • First Fiscal Year: $150,000
  • Second Fiscal Year: $350,000
  • Third Fiscal Year: $750,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiff competitions amongst nutrition consulting firms in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to meet their targets and the overall goal of Sally Anderson® Nutrition Consulting Firm, LLP. We will also ensure that our clients overcome their challenges in record time; we want to build a standard and first – class nutrition consulting business that will leverage on word of mouth advertisement from satisfied clients.

Our goal is to grow Sally Anderson® Nutrition Consulting Firm, LLP to become one of the top 10 nutrition consulting firms in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Smethport – Pennsylvania but also in other cities in the United States of America.

Sally Anderson® Nutrition Consulting Firm, LLP is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our nutrition consulting firm by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders in Smethport – Pennsylvania
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our nutrition consulting firm
  • Post information about our nutrition consulting firm on bulletin boards in places like schools, libraries, and local coffee shops
  • Place a small or classified advertisement in the newspaper, or local publication about our nutrition consulting firm
  • Advertise our nutrition consulting firm in relevant educational magazines, newspapers, TV stations, and radio stations
  • Attend relevant educational expos, seminars, and business fairs et al
  • Engage in direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and private clients in the whole of Smethport – Pennsylvania which is why we have made provisions for effective publicity and advertisement of our business.

Below are the platforms we intend to leverage on to promote and advertise Sally Anderson® Nutrition Consulting Firm, LLP;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events/programs
  • Leverage on the internet and social media platforms like Instagram, Facebook, Twitter, YouTube, Google + et al to promote our brand
  • Install our billboards on strategic locations all around Smethport – Pennsylvania
  • Engage in roadshows from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • List our nutrition consulting firm in local directories/yellow pages
  • Advertise our life nutrition consulting firm in our official website and employ strategies that will help us pull traffic to the site
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Generally counseling and consulting services are billed on per hour billing rate and flat fees on a weekly or monthly basis as it applies. As a result of this, Sally Anderson® Nutrition Consulting Firm, LLP will charge our clients flat fees except for few occasions where there will be need for us to charge special clients on hourly basis.

At Sally Anderson® Nutrition Consulting Firm, LLP we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to all our clients at regular intervals.

  • Payment Options

The payment policy adopted by Sally Anderson® Nutrition Consulting Firm, LLP is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options Sally Anderson® Nutrition Consulting Firm, LLP will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via online bank transfer
  • Payment via mobile money
  • Payment via Point of Sales Machines (POS Machines)
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

In setting up a nutrition consulting business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a higher amount of capital as you would need to ensure that your employees are well taken care of.

The startup capital for a home based nutrition consulting business without any overhead might fall between $2,000 and $5,000, while that of a medium and large scale would definitely be higher.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a standard nutrition consulting firm with a handful of employees; it might differ in other countries due to the value of their money.

However, this is what it would cost us to start our own standard and world class nutrition consulting firm in the United States of America;

  • Business incorporating fees in the United States of America will cost – $750
  • The budget for liability insurance, permits and license will cost – $3,500
  • Acquiring an office space that will accommodate the number of employees we intend employing for at least 6 months (Re – Construction of the facility inclusive) will cost – $35,000
  • Equipping the office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
  • The cost for accounting software, CRM software and Payroll Software – $3,000
  • Other start-up expenses including stationery – $1000
  • Phone and Utilities (gas, sewer, water and electric) deposits – ( $3,500 ).
  • Launching an official website will cost – $500
  • Amount needed to pay bills and staff members for at least 2 to 3 months – $70,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000
  • Miscellaneous – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about one hundred and fifty thousand ( 150,000 ) U.S. dollars to successfully set up a medium scale but standard nutrition consulting firm in the United States of America.

Generating Startup Capital for Sally Anderson® Nutrition Consulting Firm, LLP

Sally Anderson® Nutrition Consulting Firm, LLP is a partnership business that will be owned by Dr. Sally Anderson and she will run the business with her business partner for many years Dr. Becky Allison. They are the sole financiers of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the startup capital from personal savings and sale of his stocks
  • Generate part of the startup capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility)

N.B: We have been able to generate about $50,000 ( Personal savings $35,000 and soft loan from family members $15,000 ) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Sally Anderson® Nutrition Consulting Firm, LLP is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Sally Anderson® Nutrition Consulting Firm, LLP will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing a standard office facility in a good location plus reconstruction: In progress
  • Conducting Feasibility Studies: Completed
  • Generating part of the startup capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo: Completed
  • Graphic Designs and Printing of Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the needed software apps, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the business: In Progress
  • Creating awareness for the business in Smethport – Pennsylvania: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress

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Dietitian Practice Business Plan and SWOT Analysis

Dietitian Practice Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Dietitian Practice Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Dietitian Practice business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be available for download after your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready!
  • Complete Industry Research
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Dietitians and nutritionists are rapidly becoming some of the most important healthcare and medical professionals in the United States. It is no secret that obesity rates within the United States are increasing significantly. As such, the demand for dietitians that can provide insightful advice as to properly eat diets that can assist people in losing weight is significant. This demand is expected to continue to increase as more and more people from the baby boomer generation require ongoing health care needs especially as it relates to preventative measures such as changing a person’s diet. One of the nice things about owning and operating a dietitian practice or nutritionist practice is revenues are relatively immune from negative changes in the economy. Many private health insurance companies as well as publicly funded healthcare systems are now allowing for direct reimbursement for services rendered by a dietitian. This trend is expected to continue in perpetuity given that dietitians can provide a low-cost measure for providing preventative healthcare services. If an individual eats a very healthy diet and maintains a active lifestyle and their risks for significant cardiac disease and other ailments is reduced significantly. As such, many private and publicly funded health systems are taking this approach in order to reduce future expenditures.

The startup cost associated with the new dietitian practice are relatively low. Given that no medical equipment is typically needed outside of scales and some other general furniture, fixtures, and equipment – start up costs for new office typically range anywhere from $20,000 to $50,000 depending on how much working capital the dietitian is going to have on hand. The gross margins generated from services typically range anywhere from 80% to 95% depending on whether or not bad debt expense is included as part of the cost of goods sold. The barriers to entry for a new dietitian practice are relatively moderate. Usually, the individual needs to be licensed as a registered dietitian or licensed nutritionist before they are able to practice in most states. This educational requirement does create a strong barriers to entry for any new individual looking to enter the market as a dietitian.

A dietitian practice business plan should be developed in conjunction with any documentation that will be showcased to a financial institution or landlord. This document should feature a three year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page that features financial information that is on par with that of natural national averages for a dietitian practice. As it relates to the dietitian industry, annual revenues in each of the last five years have exceeded $6 billion. The industry employs 25,000 registered dietitians as well as an additional 20,000 individuals as support staff. Payrolls in each of the last five years have exceeded $2 billion. This industry is expected to grow significantly faster than that of the general economy given the current and ongoing demand for dietitians that can provide guidance for living a healthy lifestyle. It is expected that the year on year growth rate for Maine somewhere in the 4% to 5% range over the next 10 to 15 years.

Within any business planning documentation, a full demographic analysis should be included. Typically, the target market radius for dietitian practice is 20 miles. An examination of the population size, population density, median household income, median family income, percentage of people that have private health insurance, percentage of people that receive Medicare, and print percentage of people that suffer from obesity should be included in this analysis. It is especially important to focus on the percentage of people that have obesity given that this is the primary target market for most dietitians. Beyond the demographic information, a full competitive analysis should be included as well. This includes examining the only other independent dietitians but also weight loss centers as well. It should be noted that in many cases, one of the best ways to immediately develop revenues is by maintaining relationships with weight loss centers that do not have a registered dietitian on staff.

A dietitian practice marketing plan needs to be developed so that individuals as well as referring physicians and allied health professionals can be easily targeted from the onset of operations. Foremost, it is imperative that the dietitian or nutritionist developed strong and ongoing relationships with physicians that refer clients that have had cardiac issues or obesity issues directly to the practice. This is one of the best ways to develop the business given that many people trust their physicians and will take them up on the recommendations. As stated above, one of the other ways that these businesses immediately generate revenues at the onset of operations is by maintaining strong relationships with weight loss centers. While in some instances these businesses do retain a dietitian or nutritionist on staff, the vast majority of the time they do not. As such, these businesses can be another source of strong referrals on an ongoing basis. There also exists the opportunity for a dietitian to operate any independently contracted capacity for a weight loss center that wants to be able to offer these services to the general public.

A proprietary website for the dietitian practice should be produced as well. Foremost, this website should showcase the experience of the owner, staff dietitian and nutritionists, hours of operation, insurance is accepted, culinary pricing information, and other relevant information about the practice. This website should be registered among all major search engines. Usually, once the website is established it is very easily found within localized and regional searches for dietitians given the low number of people that are generally in this field.

One of the other ways at the dietitian practice can increase its visibility is by maintaining profiles on social media platforms such as FaceBook, Twitter, Google+, and Instagram– for photos of people that have lost significant weight using the dietitian practices services. Of course, any photos of any client or patient need to have permission from the individual before they are posted online. It is important to maintain a modest social media presence at minimum given that many people will seek recommendations online among their friends, family, and the community for specialized services like dietitians. As such, this low-cost form of marketing can have long-term results that have a very strong return on investment for any underlying a cost relating to setting up these pages.

A dietitian practice SWOT analysis should be produced. As it relates to strengths, the revenues of a dietitian are relatively immune from negative changes in the economy given that most people seeking out the services are in desperate need of changing their lifestyle. The gross margins from services are considered to be very high and start up costs are considered to be very low. The barriers to entry, again, are moderate to high given the need for appropriate education and licensure requirements in order to practice as a dietitian.

For weaknesses, the billable hours and fees charged by dietitians are not very high. As such, these businesses need to maintain a very constant and watchful eye on the cash flows of the business given that these companies typically do not generate substantial streams of revenue. Additionally, although some publicly funded and privately funded healthcare systems to allow for reimbursement of dietitian services – many do not. As such, a major economic recession could impact the revenues of the dietitian practice as people can no longer for the services out-of-pocket.

For opportunities, these businesses can rapidly expand by hiring staff dietitians that will boost the revenues of the business on a day-to-day basis. Additionally, secondary and satellite locations can be established in markets outside of the company’s initial target market.

For threats, outside of a major change to healthcare policy within the United States there is really nothing that is going to impact the way the dietitian practice conducts its operations. The demand is going to continue to grow as more and more people have increasing body mass indexes and face issues relating to obesity. Although more people are getting into this field, there are still a limited number of educational programs that provide the necessary education in order to obtain a dietitian or nutritionist license.

These can be very good businesses to run over a substantial period of time. Most banks, lenders, financial institutions, and third-party investors are willing to put the necessary capital for a new dietitian practice given the strong level of economic stability. The high gross margins ensure that these businesses are almost always able to remain profitable and cash flow positive in any economic climate.

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Home » Sample Business Plans » Sports

How to Write a Sports Nutrition Business Plan [Sample Template]

Do you want to start a sports nutrition company? If YES, here is a detailed sample sports nutrition business plan template & FREE feasibility report. The fact that sports men and women want to continue to stay in shape and become peak performers means that they will do whatever it takes to achieve that goal including eating right and that is where a sports nutrition consultant business comes in.

What It Takes to Succeed as a Sports Nutritionist

Sports Nutrition consultants are knowledgeable when it comes to the type, as well as the quantity of fluids and food to be taken by an athlete. Please note that you are expected to pass the exams given by the American Academy of Nutrition Consultants before you can become a certified nutritionist.

If you want to partake in this thriving industry, you would need to obtain all the necessary licenses and certifications. Although there are competitions at various levels in the industry, but if you are able to come up with a good business strategy, you are sure of getting your own fair share of the available market.

So, if you have decided to start a sports nutrition consulting business in the united states, then you should make sure that you carry out thorough feasibility studies and market survey. Below is a sample sports nutrition consulting business plan template that will help you write yours without much stress.

A Sample Sports Nutrition Consulting Business Plan Template

1. industry overview.

Sports nutrition consulting is the study of nutrition and dieting with regards to improving athletic performance. Nutrition is an important part of many sports training regimens, being popular in strength sports (such as weightlifting and bodybuilding) and endurance sports (e.g. cycling, running, swimming, rowing).

Sports nutrition consulting firm is a niche idea in the Nutritionists & Dietitians industry and players in this industry also includes health practitioners who have a bachelor’s degree, licensure, certification or registration in, and primarily advise on, matters of diet and nutrition and their effects on health. These practitioners operate private or group practices in their own offices or in the facilities of others, including hospitals or other medical centers.

A close study of the Nutritionists & Dietitians industry shows that the industry is truly thriving in the United States as a result of loads of Americans facing a critical obesity problem over the past decade, with skyrocketing levels of diabetes, heart disease and other chronic diseases. As a result, demand for Nutritionists has increased and is expected to continue to rise significantly.

Wellness, maintenance and disease prevention have become some of the buzzwords circulating among people who are becoming increasingly concerned about what they eat and how it affects their health. The industry has a positive outlook due to increasing emphasis on disease prevention through improved dietary habits. Growing focus on preventive care services and public interest in nutrition will also underpin demand.

A recent report published by IBISWORLD shows that the four regions that encompass the greatest percentages of health and wellness centers include the Southeast (22.6 percent of establishments), the Mid-Atlantic (18.7 percent), the West (16.2 percent), and the Great Lakes (15.3 percent) regions of the United States.

Together these four regions account for 72.9 percent of total establishments. The report also shows that other regions including the Southwest and Rocky Mountains account for an estimated 9.0 percent and 3.8 percent, respectively.

Geographic analysis by state indicates that wellness centers are primarily located in California (11.0 percent of establishments), New York (7.1 percent), Texas (5.9 percent), and Florida (5.5 percent). However, the Southeast accounts for the largest region due to its high senior population. The distribution and location of establishments is strongly correlated to population spread.

The Nutritionists & Dietitians industry is a thriving sector of the economy of the United States of America and they generate over $10 billion annually from more than 147,506 registered and licensed nutrition consulting firms (including sports nutrition consultants).

The industry is responsible for the employment of over 195,499 people. Experts project the industry to grow at a 2.3 percent annual rate. It is important to state that there is no single organization that has a lion share of the available market in the industry.

It can’t be over emphasized that the demand for the services offered by nutritionists and dietitians grows when public confidence declines and people’s ability to handle the issues on their own wanes. When the housing bubble burst and the US economy fell into a recession, consumer confidence plummeted.

However, as the economy slowly continues to recover and consumer confidence returns, demand for the services of nutritionists and dietitians is expected to grow. High-income households will serve as the primary vehicle of growth for the industry.

Lastly, as a sports nutritionist, the key attributes needed to be able to make good success from the trade is patience, enthusiasm, passion about the specific area to be handled, and constant positivity. You are also expected to be highly proactive.

It is one thing to have a skill and another thing to know how to counsel people into eating right and living healthy which is why you must constantly get feedbacks from your clients to be able to measure their progress and your performance.

2. Executive Summary

Felix Santos® Sports Nutrition Consulting Firm, LLP is a licensed sports nutrition consulting firm that is specialized in helping her clients (athletes) when it comes to the type, as well as the quantity of fluids and food taken.

The scope of our business offerings covers areas such as nutrition counseling, planning food programs, planning nutrition programs, promoting healthy eating habits, consumption of nutrients such as vitamins, minerals, supplements and organic substances that include carbohydrates, proteins and fats et al. Our business will be located in a well-populated residential estate in Los Angeles – California, United States of America.

Felix Santos® Sports Nutrition Consulting Firm, LLP is a client-focused and result driven sports nutrition consulting firm that provides broad – based sports nutrition consulting service at an affordable fee that won’t in any way put a hole in the pocket of our clients.  We will ensure that we work hard to meet and surpass all our clients’ expectations as it relates to their career and personal goals whenever they hire our services.

At Felix Santos® Sports Nutrition Consulting Firm, LLP, our clients’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional and certified sports nutritionists with various skills set who are passionate in helping our clients achieve their personal goals within record time.

Felix Santos® Sports Nutrition Consulting Firm, LLP will at all times demonstrates her commitment to sustainability, both individually and as a nutrition consulting firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our clients’ needs precisely and completely.

Our overall business goal is to position our nutrition consulting firm to become the leading sports nutrition consulting brand in the industry in the whole of Los Angeles – California, United States of America, and also to be amongst the top 3 sports nutrition consulting firms in the United States of America within the first 5 years of operation.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies. Felix Santos® Sports Nutrition Consulting Firm, LLP is founded by Dr. Felix Santos and he will run the business with his business partner, Dr. Anthony Wilder.

Dr. Santos is a certified and renowned sports nutritionist and Dr. Anthony Wilder a certified and licensed dietitian. They both have a combined experience of over 20 years working with top government officials, corporate executives, celebrities and sports people both in the United States of America and Canada.

3. Our Products and Services

Felix Santos® Sports Nutrition Consulting Firm, LLP is going to offer varieties of services within the scope of the nutritionists and dietitians’ industry in the United States of America.

Our intention of starting our sports nutrition consulting business is to help our clients stay fit, achieve peak performance and improve their overall wellbeing and productivity, and of course to also make profits and we will do all that is permitted by the law in the US to achieve our business goal. Our service offerings are listed below;

  • Sports nutrition counseling
  • Planning food programs for athletes
  • Planning nutrition programs for athletes
  • Promoting healthy eating habits for athletes
  • Performing nutrition screenings for athletes
  • Retailing of performance enhancing dietary supplements, energy supplements, recovery supplements (such as energy bar, sports drink, multivitamin, bodybuilding supplements and high-protein diet) and nutrition books and materials.

4. Our Mission and Vision Statement

  • Our vision is to build a highly competitive and effective sports nutrition consulting business that will become the number one choice for athletes in Los Angeles – California and the whole of the United States of America.
  • Our mission is to provide affordable, professional and highly effective sports nutrition consulting service to a wide range of clients.
  • We want to position Felix Santos® Sports Nutrition Consulting Firm, LLP to become one of the leading sports nutrition consulting brands in the industry in the whole of Los Angeles – California, and also to be amongst the top 3 sports nutrition consulting firms in the United States of America within the first 5 years of operation.

Our Business Structure

Felix Santos® Sports Nutrition Consulting Firm, LLP, is a sports nutrition consulting firm that intends starting small in Los Angeles – California, but hopes to grow big in order to compete favorably with leading firms in the nutritionists and dietitians industry.

We are aware of the importance of building a solid business structure that can support the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Felix Santos® Sports Nutrition Consulting Firm, LLP, we will ensure that we hire people that are qualified, hardworking, creative, passionate, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff/partners and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

  • Principal Partner/Chief Executive Officer
  • Sports Nutritionist and Dietitian

Office Administrator

  • Marketing Executives

Client Service Executive

5. Job Roles and Responsibilities

Principal Partner/Chief Executive Officer:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results;
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Sports Nutritionist and Dietitians

  • Retailing of performance enhancing dietary supplements, energy supplements, recovery supplements (such as energy bar, sports drink, multivitamin, bodybuilding supplements and high-protein diet) and nutrition books and materials
  • Develop meal plans, taking both cost and clients’ preferences into account
  • Evaluate the effects of meal plans and change the plans as needed
  • Keep up with the latest sport’s nutritional science research
  • Write reports to document patient progress
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Regularly hold meetings with key stakeholders to review the effectiveness of the organizations’ Policies, Procedures and Processes
  • Maintains office supplies by checking stocks, placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily activities for the organization.

Marketing Executive

  • Identify, prioritize, and reach out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Document all customer contact and information
  • Represent Felix Santos® Sports Nutrition Consulting Firm, LLP in strategic meetings
  • Help increase sales and growth for the organization
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization.
  • Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the principal partners in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
  • Receives parcels/documents for the organization.

6. SWOT Analysis

Felix Santos® Sports Nutrition Consulting Firm, LLP engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured sports nutrition consulting business that can favorably compete in the highly competitive industry in the United States.

Part of what the team of business consultants did was to work with the management of our organization in conducting a SWOT analysis for Felix Santos® Sports Nutrition Consulting Firm, LLP. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Felix Santos® Sports Nutrition Consulting Firm, LLP;

Our core strength lies in our ability to attract local support and frequent referrals, having a high prior success rate and recommendation/accreditation from authoritative source (celebrity sportsmen and women). So also, we have a team that is considered experts in the industry.

Aside from the synergy that exists in our carefully selected team members and our strong online presence, Felix Santos® Sports Nutrition Consulting Firm, LLP is well positioned in a community with the right demography and we know we will attract loads of clients from the first day we open our doors for business.

As a new nutrition consulting firm in Los Angeles – California, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the fast – growing nutritionists and dietitians industry; that is perhaps our major weakness.

  • Opportunities:

Growing focus on preventive care services and nutrition will strengthen demand, so also the fact that patients have been better able to afford doctor visits and a growing population of people who are actively engaged in one sports activity or the order will create opportunities for industry services in institutionalized settings.

This goes to show that the opportunities in the nutritionists industry are massive. As a standard sports nutrition consulting firm, we are ready to take advantage of any opportunity that comes our way.

Every business faces a threat or challenge at every part of its life cycle. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the business.

Some of the threats that we are likely going to face as a sports nutrition consulting firm operating in the United States of America are unfavorable government policies that might affect businesses such as ours, the arrival of a competitor within our location of operation and global economic downturn which usually affects spending/purchasing power.

7. MARKET ANALYSIS

  • Market Trends

The trend in the nutritionists and dietitians industry shows that in the last half decade, the industry has grown consistently. With the growing population of active athletes in the United State, nutritionist services are needed regardless of economic conditions.

Going forward, as people continue to be employed and regain a steady income, private health insurance will become more affordable, prompting consumers to seek nutritionist services when needed.

One thing is certain, the trend in the industry is such that if you want to be ahead of your competitors, you should be able to acquire as much certifications as possible and you should be able to have loads of testimonies from your clients.

The truth is that if your clients experienced huge difference in their eating habits, health and overall well – being as a result of hiring your services, then they will be compelled to help promote your organization. Another notable trend in this industry is the influence of technology; the advent of technology is responsible for the increase in income generated by sports nutritionists all over the world.

With technology, it is now easier for nutritionists to work with clients that are thousands of kilometers away from them. Tools like video calling/Skype, YouTube, live chat and Webcast et al are being used to counsel clients in different parts of the world.

8. Our Target Market

The target market for sports nutrition consulting firms is all encompassing. As a standard nutrition consulting firm, Felix Santos® Sports Nutrition Consulting Firm, LLP offers a wide range of services hence we are well trained and equipped to services a wide range of clients (athletes).

Below is a list of the clients that we have specifically designed our services for;

  • Sports men and women
  • Athletes in strength sports (such as weightlifting and bodybuilding) and endurance sports (e.g. cycling, running, swimming, rowing)

Our Competitive Advantage

No doubt, the nutritionists industry is indeed very prolific and highly competitive industry. Clients will only hire your services if they know that you can help them stay fit and achieve peak performance. It is the practice for nutritionists to acquire as much certifications as it relates to their area of specialization; it is part of what will make them stay competitive in the industry.

Felix Santos® Sports Nutrition Consulting Firm, LLP might be a new sports nutrition consulting firm in Los Angeles – California, but the management team and the owner of the business are highly qualified sports nutritionists that can successfully help her clients become peak performing athletes and achieve their personal sports goal within a short period of time. These are part of what will count as a competitive advantage for us.

Aside from our robust experience and expertise of our sports nutritionists, we have a very strong online presence that will enable us work with clients in different parts of the world.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Felix Santos® Sports Nutrition Consulting Firm, LLP is established with the aim of maximizing profits in the industry and we are going to ensure that we do all it takes to attract clients on a regular basis. Felix Santos® Sports Nutrition Consulting Firm, LLP will generate income by offering the following services;

10. Sales Forecast

One thing is certain, there would always be athletes who would need the services of sports nutritionists in other for them to stay fit and achieve peak performance. This is the major reason why our services will always be needed.

We are well positioned to take on the available market in Los Angeles – California and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow our clientele base.

We have been able to examine the nutritionists and dietitians market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projections for Felix Santos® Sports Nutrition Consulting Firm, LLP, it is based on the location of our sports nutrition consulting firm and of course the wide range of services that we will be offering;

  • First Fiscal Year (FY1): $250,000
  • Second Fiscal Year (FY2): $350,000
  • Third Fiscal Year (FY3): $650,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiff competitions amongst sports nutrition consulting firms in the United States of America; hence we have been able to hire some of the best marketing experts to handle our marketing department.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets. We will also ensure that our clients overcome their challenges in record time.

Our goal is to grow Felix Santos® Sports Nutrition Consulting Firm, LLP to become one of the top 3 sports nutrition consulting firms in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in Los Angeles – California but also in other cities in the United States of America.

Felix Santos® Sports Nutrition Consulting Firm, LLP is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our nutrition consulting firm by sending introductory letters alongside our brochure to sports clubs and key stake holders in Los Angeles – California.
  • Print out fliers and business cards and strategically drop them in stadiums, sporting complex, offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our firm
  • Post information about our sports nutrition consulting firm on bulletin boards in places like schools, libraries, and local coffee shops.
  • Place a small or classified advertisement in the newspaper, or local publication about our sports nutrition consulting firm
  • Advertise our sports nutrition consulting firm in relevant educational magazines, newspapers, TV and radio stations
  • Attend relevant sports competitions, expos, seminars, and business fairs et al
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients.

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for clients in the whole of Los Angeles – California which is why we have made provisions for effective publicity and advertisement of our business.

Below are the platforms we intend to leverage on to promote and advertise Felix Santos® Sports Nutrition Consulting Firm, LLP;

  • Place adverts on both print (community based newspapers and sports magazines) and electronic media platforms
  • Sponsor relevant community based sporting events/programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote our brand
  • Install our Billboards in strategic locations all around Los Angeles – California.
  • Distribute our fliers and handbills in target areas
  • List our sports nutrition consulting firm in local directories/yellow pages
  • Advertise our life sports nutrition consulting firm in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Generally counseling and consulting services are billed on per hour billing rate and flat fees as it applies. As a result of this, Felix Santos® Sports Nutrition Consulting Firm, LLP will charge our clients flat fees except for few occasions where there will be need for us to charge special clients on hourly basis.

At Felix Santos® Sports Nutrition Consulting Firm, LLP we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to all our clients at regular intervals.

  • Payment Options

The payment policy adopted by Felix Santos® Sports Nutrition Consulting Firm, LLP is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options Felix Santos® Sports Nutrition Consulting Firm, LLP will make available to her clients;

  • Payment via bank transfer
  • Payment via online bank transfer
  • Payment via mobile money
  • Payment via Point of Sales Machines (POS Machines)
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payment for our services without any stress on their part.

13. Startup Expenditure (Budget)

This is what it would cost us to start our own sports nutrition consulting firm in the United States of America;

  • Business incorporating fees in the United States of America will cost – $750.
  • The budget for liability insurance, permits and license will cost – $3,500
  • Acquiring an office space that will accommodate the number of employees we intend employing for at least 6 months (Re – Construction of the facility inclusive) will cost – $35,000.
  • Equipping the office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
  • The cost for accounting software, CRM software and Payroll Software – $3,000
  • Other start-up expenses including stationery – $1000
  • Phone and Utilities (gas, sewer, water and electric) deposits – ($3,500).
  • Launching an official website will cost – $500
  • Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000
  • Miscellaneous – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about one hundred and fifty thousand (150,000) U.S. dollars to successfully set up a medium scale but standard sports nutrition consulting firm in the United States of America. Please note that the salary for the payment of staff members for the first 3 months is included.

Generating Funds/Startup Capital for Felix Santos® Sports Nutrition Consulting Firm, LLP

Felix Santos® Sports Nutrition Consulting Firm, LLP is a partnership business that will be owned by Dr. Felix Santos. He will run the business with his business partner for many years Dr. Anthony Wilder. They decided to restrict the sourcing of the startup capital for the business to just three major sources.

  • Generate part of the startup capital from personal savings and sale of his stocks
  • Generate part of the startup capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $50,000 (Personal savings $35,000 and soft loan from family members $15,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Felix Santos® Sports Nutrition Consulting Firm, LLP is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our services a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while. Felix Santos® Sports Nutrition Consulting Firm, LLP will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of.

Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing a standard office facility in a good location plus reconstruction: In progress
  • Conducting Feasibility Studies: Completed
  • Generating part of the startup capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the school: Completed
  • Printing of Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the needed software apps, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the business: In Progress
  • Creating awareness for the business in Los Angeles – California: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in the sports industries: In Progress

More on Sports

Sample Nutrition Consulting Service Business Plan

Nutrition consulting business plan pdf sample.

Are you a nutritionist who aspires to own their own business? Have you wondered how to put your skills into practice in a business setting? If yes, then you may want to read through this article as we offer you a nutrition coach business plan sample to work with.

We have tried our best to offer you a workable document. This is done by focusing on relevant factors that enhance the chances of nutritional business success.

Here is a sample business plan for starting a nutritionist business.

Streamlining the Procedures of Nutritional Service Business

As a nutritionist starting a new business, this should be at the top of your to-do lists. By streamlining, we mean putting in place a system that helps to organize your business ideas as well as execution.

In other words, you should have a detailed procedure. This effectively handles business activities from client bookings down to the provision of services. You should organize your business activities in such a way that it encourages productivity.

Streamlining the process of doing business for a nutrition therapy company includes several things. These are also known as the steps for starting a nutrition consulting company and consist of;

  • A Nutrition business Plan

The importance of the business plan to the success of your nutrition consulting firm cannot be overemphasized. The plan charts the way forward and includes key areas of the business such as financing requirements, your financial projection, marketing strategies, target market and several other areas.

Your plan should be realistic or implementable.

If you need to apply for a loan facility, your plan will be critical and should be able to convince the reader/borrower that your nutrition consulting business has a future. When writing your plan, consider seeking legal advice.

  • Choosing a Legal Structure

Before your business takes off, you should have chosen a legal structure that works best for you. Again, you will need advice from a business consulting firm or legal experts. Different legal structures offer a variety of advantages. Some of these include sole proprietorships, Limited Liability Company LLC, Partnerships etc.

You can decide to limit your liability exposure by differentiating your business assets from personal assets.

  • Checking Account

Open a dedicated checking or bank account for your nutrition consulting business. This has several advantages including streamlining and differentiating your business activities from personal ones. It also enhances the image of your business to your clients.

  • Tax Registrations

There are regulations that require all businesses including nutrition consulting firms to undergo tax registrations.

There is the EIN number issued by the IRS to business as well as state and local taxes. You need to find out your state and local tax registration requirements.

  • Business Insurance

Before your doors are open for business, you should consider applying/register for insurance. Several plans are available for nutrition consulting businesses. You should apply for a comprehensive plan that covers all vital areas.

  • How Strong is your Brand?

If you haven’t considered this, we recommend you pay greater attention to this. Your brand is how your business is perceived by your target audience. Your quality of service, efficiency and reliability usually determines the strength of your brand.

There are experts in this area that will help you project a positive image of your nutrition consulting business to your target market.

  • Get all Permits and Licenses

If you plan to operate a successful nutrition consulting business, your permits and licenses should be complete. This should be ready before launching the business as failure to do so will attract heavy regulatory clampdown. By finding out and applying for the right licenses and permits, you will be enhancing your chances of success.

  • Keeping Track of your Cash Flow

Keeping track of your business cash flow is highly essential to the stability and success of your business. To achieve this, you need to have a business accounting department.

There are several advantages that apply to organizing your cash flow.

No matter how good your business is organized, it will not attract the needed patronage when marketing is absent.

You need robust marketing strategies to enhance the visibility of your business. This includes the use of all strategies available to you including presenting yourself as a nutritionist expert to health and wellness magazines, blogs or radio and TV.

By doing this, you are drawing attention to yourself and your business which increases your chances to attract patronage from your target market/audience.

You must realize that you are not an island. In other words, you need to collaborate with other nutritionists if you need to be successful.

Through networking, you are able to gain traction by leveraging on available opportunities.

  • Broadening your Horizon

To increase the relevance of your nutrition consulting business, you should consider broadening your knowledge horizon. There are better ways of improving in your field. You may choose to become a specialist in a sub-field or explore several options available to you.

Whichever choice you make, the goal is to become more useful/relevant to your client. This can be achieved after you must have started your business.

We have seen that to write a good nutrition consulting business plan , a lot of things will need to be considered.

We have listed some of these areas and advice that you take as much time as you need to write your plan.

Also, you will need the input of experts such as business consultants or legal advisors. These will help you by clarifying difficult or confusing sections of your plan.

Related posts:

  • Sample Business Consulting Firm Business Plan
  • Sample HR Consulting Business Plan
  • Sample Project Management Consulting Business Plan

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dietitian business plan sample

Create a form in Word that users can complete or print

In Word, you can create a form that others can fill out and save or print.  To do this, you will start with baseline content in a document, potentially via a form template.  Then you can add content controls for elements such as check boxes, text boxes, date pickers, and drop-down lists. Optionally, these content controls can be linked to database information.  Following are the recommended action steps in sequence.  

Show the Developer tab

In Word, be sure you have the Developer tab displayed in the ribbon.  (See how here:  Show the developer tab .)

Open a template or a blank document on which to base the form

You can start with a template or just start from scratch with a blank document.

Start with a form template

Go to File > New .

In the  Search for online templates  field, type  Forms or the kind of form you want. Then press Enter .

In the displayed results, right-click any item, then select  Create. 

Start with a blank document 

Select Blank document .

Add content to the form

Go to the  Developer  tab Controls section where you can choose controls to add to your document or form. Hover over any icon therein to see what control type it represents. The various control types are described below. You can set properties on a control once it has been inserted.

To delete a content control, right-click it, then select Remove content control  in the pop-up menu. 

Note:  You can print a form that was created via content controls. However, the boxes around the content controls will not print.

Insert a text control

The rich text content control enables users to format text (e.g., bold, italic) and type multiple paragraphs. To limit these capabilities, use the plain text content control . 

Click or tap where you want to insert the control.

Rich text control button

To learn about setting specific properties on these controls, see Set or change properties for content controls .

Insert a picture control

A picture control is most often used for templates, but you can also add a picture control to a form.

Picture control button

Insert a building block control

Use a building block control  when you want users to choose a specific block of text. These are helpful when you need to add different boilerplate text depending on the document's specific purpose. You can create rich text content controls for each version of the boilerplate text, and then use a building block control as the container for the rich text content controls.

building block gallery control

Select Developer and content controls for the building block.

Developer tab showing content controls

Insert a combo box or a drop-down list

In a combo box, users can select from a list of choices that you provide or they can type in their own information. In a drop-down list, users can only select from the list of choices.

combo box button

Select the content control, and then select Properties .

To create a list of choices, select Add under Drop-Down List Properties .

Type a choice in Display Name , such as Yes , No , or Maybe .

Repeat this step until all of the choices are in the drop-down list.

Fill in any other properties that you want.

Note:  If you select the Contents cannot be edited check box, users won’t be able to click a choice.

Insert a date picker

Click or tap where you want to insert the date picker control.

Date picker button

Insert a check box

Click or tap where you want to insert the check box control.

Check box button

Use the legacy form controls

Legacy form controls are for compatibility with older versions of Word and consist of legacy form and Active X controls.

Click or tap where you want to insert a legacy control.

Legacy control button

Select the Legacy Form control or Active X Control that you want to include.

Set or change properties for content controls

Each content control has properties that you can set or change. For example, the Date Picker control offers options for the format you want to use to display the date.

Select the content control that you want to change.

Go to Developer > Properties .

Controls Properties  button

Change the properties that you want.

Add protection to a form

If you want to limit how much others can edit or format a form, use the Restrict Editing command:

Open the form that you want to lock or protect.

Select Developer > Restrict Editing .

Restrict editing button

After selecting restrictions, select Yes, Start Enforcing Protection .

Restrict editing panel

Advanced Tip:

If you want to protect only parts of the document, separate the document into sections and only protect the sections you want.

To do this, choose Select Sections in the Restrict Editing panel. For more info on sections, see Insert a section break .

Sections selector on Resrict sections panel

If the developer tab isn't displayed in the ribbon, see Show the Developer tab .

Open a template or use a blank document

To create a form in Word that others can fill out, start with a template or document and add content controls. Content controls include things like check boxes, text boxes, and drop-down lists. If you’re familiar with databases, these content controls can even be linked to data.

Go to File > New from Template .

New from template option

In Search, type form .

Double-click the template you want to use.

Select File > Save As , and pick a location to save the form.

In Save As , type a file name and then select Save .

Start with a blank document

Go to File > New Document .

New document option

Go to File > Save As .

Go to Developer , and then choose the controls that you want to add to the document or form. To remove a content control, select the control and press Delete. You can set Options on controls once inserted. From Options, you can add entry and exit macros to run when users interact with the controls, as well as list items for combo boxes, .

Adding content controls to your form

In the document, click or tap where you want to add a content control.

On Developer , select Text Box , Check Box , or Combo Box .

Developer tab with content controls

To set specific properties for the control, select Options , and set .

Repeat steps 1 through 3 for each control that you want to add.

Set options

Options let you set common settings, as well as control specific settings. Select a control and then select Options to set up or make changes.

Set common properties.

Select Macro to Run on lets you choose a recorded or custom macro to run on Entry or Exit from the field.

Bookmark Set a unique name or bookmark for each control.

Calculate on exit This forces Word to run or refresh any calculations, such as total price when the user exits the field.

Add Help Text Give hints or instructions for each field.

OK Saves settings and exits the panel.

Cancel Forgets changes and exits the panel.

Set specific properties for a Text box

Type Select form Regular text, Number, Date, Current Date, Current Time, or Calculation.

Default text sets optional instructional text that's displayed in the text box before the user types in the field. Set Text box enabled to allow the user to enter text into the field.

Maximum length sets the length of text that a user can enter. The default is Unlimited .

Text format can set whether text automatically formats to Uppercase , Lowercase , First capital, or Title case .

Text box enabled Lets the user enter text into a field. If there is default text, user text replaces it.

Set specific properties for a Check box .

Default Value Choose between Not checked or checked as default.

Checkbox size Set a size Exactly or Auto to change size as needed.

Check box enabled Lets the user check or clear the text box.

Set specific properties for a Combo box

Drop-down item Type in strings for the list box items. Press + or Enter to add an item to the list.

Items in drop-down list Shows your current list. Select an item and use the up or down arrows to change the order, Press - to remove a selected item.

Drop-down enabled Lets the user open the combo box and make selections.

Protect the form

Go to Developer > Protect Form .

Protect form button on the Developer tab

Note:  To unprotect the form and continue editing, select Protect Form again.

Save and close the form.

Test the form (optional)

If you want, you can test the form before you distribute it.

Protect the form.

Reopen the form, fill it out as the user would, and then save a copy.

Creating fillable forms isn’t available in Word for the web.

You can create the form with the desktop version of Word with the instructions in Create a fillable form .

When you save the document and reopen it in Word for the web, you’ll see the changes you made.

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As it has been in the past 40 years, Mimsa believe in providing competitive prices without compromising their principles of quality. We have managed to create lasting relationships based on honesty and cooperation while adding new customers each year.

Nothing is more important for us than Customer satisfaction!

Mimsa prioritizes customer satisfaction in the services they provide, and strives to understand the customers’ requests thoroughly in order to fulfil their needs and expectations. According to Mimsa Aluminium, every single customer should always be provided with the quality and services above expectations.

Every single completed project is the beginning of a lasting relationship for us.

Mimsa executes every project with experience and knowledge, while continuously improving itself and its high-quality production. Therefore, Mimsa never regards a project as a completed business. Every single project is a successful representation of lasting relationships. Thus, Mimsa pay great attention to post-sale support and keep on supplying uninterrupted support to their customers after completion.

It is very important for us that every single project we execute creates value to our workers, community and environment!

Aiming to create value for the community, environment and humankind in each project. Mimsa perceive that the occupational training of its employees and the new entrants to the workforce gets these individuals well equipped for the industry and community, and so does whatever needed without second thoughts.

dietitian business plan sample

Atlantic Diet Vs. Mediterranean Diet: Which Is Better For You?

Here's what experts are saying about this newly trendy way of eating.

typical spanish tapas concept, top view

Delish editors handpick every product we feature. We may earn commission from the links on this page.

The Mediterranean diet isn’t going anywhere; it was just named the top diet again by U.S. News and World Report . But a newcomer called the Atlantic diet, which has a few key differences, is getting buzz following a study published this month in JAMA Network Open . The research suggests you don’t have to entirely rule out meat and potatoes in order to keep your waistline, cholesterol, and blood sugar levels in check.

The Atlantic diet comes from traditional eating patterns in the Northwestern Iberian Peninsula—specifically, northwestern Spain and northern Portugal, explains Kim Yawitz , R.D., a dietitian and gym owner in St. Louis.

“It’s been compared to the better-known Mediterranean diet, and for good reason,” she says. “Both diets encourage liberal consumption of fruits, vegetables, whole grains, legumes, olive oil, nuts, and fish and allow moderate wine consumption.”

The key difference is that the typical Atlantic diet allows for more beef and pork and tends to be more starch-heavy than the Mediterranean diet.

Here’s everything to know about the Atlantic diet, according to dietitians.

food products representing the mediterranean diet

What Foods Can You Eat on the Atlantic Diet?

Local, fresh foods that are seasonal and minimally processed are the focus of an Atlantic diet.

Staples of the diet include fruits, vegetables, whole grain bread, potatoes (often served in stews), beans, olive oil, fish and other seafood, milk and cheese, as well as dried fruits, and nuts, especially chestnuts. The Atlantic diet also allows for moderate amounts of beef, pork, poultry, and wine.

Skip the fried foods, though: The regional cuisine is mostly grilled, broiled, baked, or stewed.

Stewing in particular is a method of slow-cooking that can help retain nutrients and enhance flavors, incorporating ingredients like seafood, lean meats, vegetables, and legumes and reflecting the culinary traditions of regions along the Atlantic coast, says Michelle Routhenstein, M.S. RD., C.D.N., a cardiology dietitian and owner of Entirely Nourished . You can use fresh herbs and spices to amp up the flavor in your stews, she says.

caracoles snails, shrimps with garlic and padron peppers served in spanish tapas restaurant, barcelona, spain

What Are the Pros of the Atlantic Diet?

The Atlantic diet is low in saturated fat and rich in antioxidants, vitamins, minerals, fiber, and healthy fats, points out Yawitz. In the 2024 study that involved 574 participants, those who followed the diet for six months saw significant improvements in waist circumference and HDL (i.e., good) cholesterol, she says.

Other recent studies, Yawitz points out, suggest the Atlantic diet may help reduce depression and boost longevity .

Routhenstein likes that the Atlantic diet focuses on seafood and healthy fats, such as those found in fish and olive oil. This can contribute to improved heart health and reduced risk of cardiovascular diseases.

A 2022 study in the Journal of the American College of Cardiology found that people who ate more than a half teaspoon of olive oil daily had lower rates of premature death from cardiovascular disease compared to those who never or rarely consumed the oil. Dietitians hail extra virgin olive oil as a healthy fat because it’s rich in antioxidants like oleocanthal, which is known to help fight inflammation . (Chronic inflammation is such a big concern because it’s linked to an array of health problems, including heart disease, diabetes, cancer, and more.)

Much like the Mediterranean diet, the health benefits of the Atlantic diet are largely good for long-term cognitive health, says dietitian Michelle Saari, R.D.N. at EHealth Project . Fresh seafood and olive oil are rich in omega-3 fats, a nutrient linked to brain function.

What Are the Cons of the Atlantic Diet?

While the aforementioned studies are promising, the Atlantic diet hasn’t been researched extensively, Yawitz says. This is surprising, given that Southern Europeans have been eating this way for centuries.

“Based on the available studies and given its similarities to the Mediterranean diet, the diet appears to be pretty healthy overall,” she says. “That said, the plan is just different enough from the Mediterranean diet to warrant further investigation.”

The diet might also pose some challenges for those who live in regions with limited access to fresh seafood, says Routhenstein. Also, some people struggle with constantly preparing fresh meals, and the Atlantic diet heavily encourages people to be cooking from scratch, Saari says.

Tips for Starting the Atlantic Diet

Starting a new plan can feel overwhelming, but you can ease into the Atlantic diet by making simple changes to your current diet.

For example, you might swap your white bread for whole grain, throw some fish on the grill instead of your usual strip steak, or order vegetable soup rather than broccoli cheddar, Yawitz suggests.

“The Atlantic diet is still relatively new on the diet scene so you won’t find many recipe books at your local bookstore,” she says. “You can search the internet for healthy Spanish or Portuguese recipes or look through Mediterranean diet cookbooks if you need inspiration.”

Here are a few more tips for starting the Atlantic diet, according to Saari:

  • Start with seafood: Try incorporating fish or shellfish into your meals a few times a week. Look for what's fresh and sustainable in your area. You can still have frozen seafood, as the nutrients are maintained.
  • Increase plant-based foods: Add more fruits, vegetables, and whole grains to your meals. Having half a plate of fruits and vegetables at all meals will improve your health. Experiment with legumes and nuts as snacks or meal components.
  • Use olive oil: Replace other fats with olive oil for cooking and dressings.
  • Eat dairy and meat in moderation: Opt for smaller portions of dairy and red meat, focusing instead on the plant-based aspects of the diet.

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The Atlantic diet is the new rival to the Mediterranean diet. Which one is better for you?

Baked dijon mustard salmon with fingerling potatoes in white wine sauce

A new study is shedding light on the health benefits of the Atlantic diet. Like the Mediterranean diet , this style of eating is based on the dietary patterns of people living in a specific region of Europe, but this one hones in on northwest Spain and northern Portugal. These populations have some of the lowest incidences of heart disease.

The most recent study in JAMA Network found that those who followed the Atlantic diet for a 6-month period had a lower risk of developing metabolic syndrome, a group of condition that increase risk of heart disease and diabetes.

While this research is promising, the Atlantic diet is not that well-known. But with its emphasis on eating tasty foods like bread and bringing people together for communal eating, we wouldn’t be surprised if the Atlantic diet picks up steam soon. 

What is the Atlantic diet? 

The Atlantic diet is the traditional diet of people from northern Portugal and Galicia in northwestern Spain. It’s full of local, fresh and whole foods — including fruit, vegetables, bread, pulses, nuts, fish and milk products.

The most common food group within the Atlantic diet is starch, such as bread, pasta, rice, cereals and other whole grains, with people consuming these six to eight times per day. The diet also includes some meat, mainly beef and pork, as well as eggs. Olive oil is a common condiment, and wine is consumed at mealtimes. 

The Atlantic diet isn’t only about the types of food consumed, but it also emphasizes the style of cooking and eating. “The Atlantic diet promotes health through nutrient-rich foods and communal eating habits, utilizing traditional cooking methods like stewing to enhance nutrient absorption,” says Michelle Routhenstein, preventive cardiology dietitian at EntirelyNourished.com . 

Atlantic diet foods

The Atlantic diet prioritizes the following foods:

  • Cereals , especially whole grain
  • Milk products
  • Fish and seafood
  • Nuts , especially chestnuts, walnuts, almonds and hazelnuts

Atlantic diet benefits

New research on the Atlantic diet observed over 200 families that either followed the diet or stuck to their normal eating pattern for six months. The authors of the study were interested in which group had higher rates of metabolic syndrome, a group of conditions that increase risk of heart disease, stroke and Type 2 diabetes, such as excess body fat, high blood pressure or blood sugar, and abnormal triglyceride or cholesterol levels.

After six months, those who followed the Atlantic diet had a lower risk of developing metabolic syndrome than those in the control group. “The Atlantic diet particularly benefits cardiometabolic health, as this research indicates improvements in risk factors such as high LDL cholesterol levels and enhanced weight management, ultimately lowering the risk of cardiovascular disease and metabolic syndrome,” says Routhenstein.

Previous research also showed that higher adherence to the diet was linked to lower risk of death. 

There are several benefits to the Atlantic diet that may play a role in outcomes observed in the recent studies. First, the abundance of fish contributes healthy omega-3 fatty acids, which reduce bodily inflammation and benefit the heart. As a matter of fact, the American Heart Association recommends all adults eat fish at least twice a week to reduce the risk of heart attack. 

The combination of whole grains, fruits, vegetables, pulses and nuts provides fiber, vitamins, minerals and antioxidants, all of which are crucial for heart health. Although most Americans don’t eat enough  daily fiber, observational studies show that meeting the daily 25 to 30 grams reduces the risk of heart disease. And nutrients like potassium and magnesium, both of which are abundant in plant-based foods, contribute to healthy blood pressure and heart function. 

Atlantic Diet versus Mediterranean Diet 

Although Spain is part of the Mediterranean region, the Atlantic diet differs slightly from the traditional Mediterranean diet. Both diets emphasize fresh ingredients, such as fruits, vegetables, pulses, whole grains and olive oil, but the Mediterranean diet is more plant-forward. The Atlantic diet highlights different ingredients, such as bread, fish, milk, and potatoes , as well as some red meat. Keeping up with the stewing preparation method, vegetable soup is a common staple on the Atlantic diet. 

“Both the Atlantic diet and the Mediterranean diet offer scientific evidence supporting their benefits for heart health, with the Atlantic diet providing omega-3 fatty acids from seafood and the Mediterranean diet offering antioxidants and healthy fats from olive oil and plant-based foods,” says Routhenstein. “However,  the Mediterranean Diet has a more extensive research base, particularly regarding its association with reduced cardiovascular risk."

Natalie Rizzo is a New York City-based dietitian, the founder of Greenletes and author of "Planted Performance."

Eastpointe's road diet plan: Safety solution or business killer?

An intense debate over the effectiveness of road diets is consuming the city of Eastpointe, with its City Council and community at odds over the true purpose of the trending development fad. 

Eastpointe City Council approved a road diet plan for East Nine Mile on Feb. 6, despite strong pushback from the city’s fire and police departments, and nearly all area business owners.

The "road diet" is a popular infrastructure design that prioritizes pedestrian, bicycle and motorcycle traffic over automobiles — and claims to be the solution to increased overall safety and greater small business traffic. 

Eastpointe’s current plan calls for reducing the lanes of the stretch between Gratiot and Kelley from five to three, minimizing one lane from each direction and adding greenspace to either side. There is room for adjustment in the proposal to add extended crosswalks and bike lanes, which are not currently included in the $40,000 budget estimation.

Councilman Rob Baker, a 16-year resident and four-year representative of Eastpointe, voted against the road diet project — saying it was discouraging to hear the council so blatantly ignore the community’s concerns about increased traffic on an already congested road.

More: Eastpointe City Council approves road diet plan despite police and fire pushback

"Our business owners felt that diverting traffic away from Nine Mile, would negatively impact them, and I believe these are legitimate concerns for them to have,” Baker said. “There are residents who spoke of having loved ones with health challenges, and how they view response times as being crucial to them getting the care that they need.”

Owner of DeRonne Hardware & Rental, David DeRonne has operated his business along Nine Mile Road for 33 years and said it’s hard enough for him to manage the customers pulling into his shop, and it could only get worse with fewer lanes.

"We need to have footsteps in our brick-and-mortar store to keep (our) employees employed," DeRonne said at the Feb. 6 council meeting. "By reducing Nine Mile, it's going to reduce traffic — and it's going to reduce our customer count. Our business will be negatively impacted."

Eastpointe’s City Council ended up voting 3-2 to approve the three-lane road diet, with Councilmembers Cardi Demonaco and Margaret Podsiadlik, and Mayor Michael Klinefelt in support and members Baker and Harvey Curley against.

Police and fire have concerns

After nearly three hours of public comment and a two-hour discussion by council members, Eastpointe Fire Chief Brian Marquardt was asked for his department’s opinion. He said a three-lane plan just won’t work. 

Marquardt said the fire department located along Nine Mile Road needs all five lanes to back up its ladder truck and make turns fully, and said Feb. 6 City Council meeting that the three-lane road diet just isn’t feasible.

“If the council decides to do this, again, I cannot support it (the lane reductions) as the fire chief,” he said before the 3-2 vote in support of the road diet.

Police Chief Corey Haines, who began leading the department last summer , said he knows this proposal is bound to cause a public safety concern. 

“Shortening it down to three lanes is going to cause issues I promise you,” Haines told the council prior to the vote. “I’ve talked to these officers and I’ve talked to my command staff and we all agree: It’s not the right thing to do.”

After the council voted to approve the road diet, Marquardt and Haines declined to comment further.

In defense of his vote during the council meeting, Klinefelt said he sees countless areas for opportunity and growth along Nine Mile that may not be possible without a greater focus on pedestrian safety.

“There are a lot of vacant areas — and a lot of our businesses are car-oriented or party stores or drive-thrus — and I think the reason for that is because our infrastructure doesn’t allow for any other friendlier development for small businesses,” he said.

A September 2022 study by the city of Detroit includes a AAA study reporting , “A person hit by a car traveling 35 mph is five times more likely to die than a person hit by a car traveling 20 mph.” The city’s speed hump program can’t make enough of a difference, according to the report. 

Nearly 35% of all vehicle accidents involving a death or incapacitating injury occur on 3% of the city’s streets, known as the High Injury Network (HIN). More than 60% of HIN is made up of streets owned by Wayne County or the state of Michigan. 

The report recommends six potential road diets as the best solution.

Rewind: Autos vs. bikes: Watch for shrinking roads in metro Detroit

Where has Michigan already implemented road diets, and how has it gone?

Hazel Park completely reimagined its business district over the last six years, from a city surviving on revenue from the Hazel Park Raceway, which closed in 2018, to an area known for its bustling downtown district packed with restaurants and stores.

Its secret to success: a road diet along John R from Eight Mile to 10 Mile. By focusing on increasing walkability for visitors on this commercial stretch, the city’s residents are 29% more likely to walk , bike or use public transport than those in other areas.

More: Hazel Park is working to create a walkable business district: Here's what's changed so far

Some of the most popular restaurants include Mabel Gray , which serves American cuisine with no set menu, and Frame, FRAMEbar and the Frame BIG TOP, an American restaurant that focuses on elevating chefs and farms. And the former raceway property is now home to BorgWarner, LG and Amazon facilities in an area dubbed a “high-tech hub.” 

Ferndale and Pleasant Ridge

Ferndale finished its latest road diet project last fall, transforming a 2-mile stretch of Woodward Avenue in Ferndale and Pleasant Ridge, and includes two-lane bike paths in either direction with safety bumpers along the curb.

Rewind: At birthplace of Dream Cruise, Woodward Avenue to lose lanes for safer cycling and walking

Livernois Avenue went down from four to three lanes in 2018, and then down to two lanes during the 2022 Livernois Streetscape Project. Detroit’s Avenue of Fashion thrives within the stretch between Clarita and Seven Mile, filled with legacy family businesses offering everything from hair care and eye care to pet supplies.

More: Owner of House of Morrison Shoe Repair is Queen Mother of Detroit's Avenue of Fashion

The emphasis on slower speeds and safer pedestrian crosswalks have made for an attractive business scene and more walkable downtown.

Oak Park began its planning process for a Nine Mile Redesign in 2014, breaking ground and completing a  three-phase road diet project in 2019. 

The project starts at Pinecrest Avenue in Ferndale and amenities include two “pocket parks,” bike lanes and a walking path, dense angle parking in some areas while other spots get conventional parallel parking, bike racks and bike lockers, drinking fountains, ornamental landscaping, an all-weather map under a roofed kiosk with a bike-repair station, decorative pavement, an upgraded bus stop, and enhanced bike and pedestrian crossings.

The city has created a community Facebook page to celebrate the new businesses and milestones along the newly redesigned Nine Mile.

Birmingham is calling for a road diet along its portion of Woodward Avenue after a Michigan Department of Transporation study found between 20,000 and 65,000 vehicles travel the road daily as fast as 50 mph, with the most congestion between Interstate 696 and 14 Mile.

The roadway famous for its rich automobile history underwent a major design in 2017, adding safer, wider crosswalks, traffic lights and 50 trees — while maintaining the four-lane structure and higher speed limit.

More: Why the new Woodward Avenue is better than the old one

Royal Oak completed a one-lane road reduction on Rochester Road last year after a year of public discourse . As in other cities, the majority of residents and business owners reported fears of increased traffic on a road that sees an average of 15,000 to 20,000 vehicles per day, as of 2019.

Before Rochester Road, the city implemented lane conversations at East Fourth Street in 2015, and North Main Street and South Campbell Road in 2018. The city has a website of common misconceptions with data to support the efficacy of road diets.

The Coolidge Road Complete Streets Project reduced Coolidge Highway from 11 Mile and 12 Mile from four to three lanes in 2022.

The project was aimed at diverting traffic flow into the surrounding neighborhoods by increasing the traffic flow and making for safer pedestrian traffic.

Detroit and Dearborn

Detroit’s East Jefferson project, which included metro Detroit’s first protected bike lanes, removed one lane from either direction in five blocks from Ashland to Lakewood, in the Jefferson Chalmers neighborhood.

More: Drivers could lose car lanes on Woodward Avenue in 2020

Dearborn received $24.8 million in federal grants in December 2023 to put Warren Avenue on a diet . The city’s 2-mile main business corridor can expect to see streamlined traffic with larger pedestrian walkways and bike paths.

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Metallurgicheskii Zavod Electrostal AO (Russia)

In 1993 "Elektrostal" was transformed into an open joint stock company. The factory occupies a leading position among the manufacturers of high quality steel. The plant is a producer of high-temperature nickel alloys in a wide variety. It has a unique set of metallurgical equipment: open induction and arc furnaces, furnace steel processing unit, vacuum induction, vacuum- arc furnaces and others. The factory has implemented and certified quality management system ISO 9000, received international certificates for all products. Elektrostal today is a major supplier in Russia starting blanks for the production of blades, discs and rolls for gas turbine engines. Among them are companies in the aerospace industry, defense plants, and energy complex, automotive, mechanical engineering and instrument-making plants.

Headquarters Ulitsa Zheleznodorozhnaya, 1 Elektrostal; Moscow Oblast; Postal Code: 144002

Contact Details: Purchase the Metallurgicheskii Zavod Electrostal AO report to view the information.

Website: http://elsteel.ru

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    The Atlantic diet comes from traditional eating patterns in the Northwestern Iberian Peninsula—specifically, northwestern Spain and northern Portugal, explains Kim Yawitz, R.D., a dietitian and ...

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  27. Eastpointe's road diet plan: Safety solution or business killer?

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    Full name: Metallurgicheskii Zavod Electrostal AO Profile Updated: August 10, 2023. Buy our report for this company USD 29.95 Most recent financial data: 2022 Available in: English & Russian Download a sample report. In 1993 "Elektrostal" was transformed into an open joint stock company.