How to write an effective cleaning services business plan

How to write an effective cleaning services business plan

Key takeaways

  • Write your executive summary last to create the most compelling start
  • Include an actionable business strategy and clear financial plan to prove your growth potential
  • Frame your cleaning business in a positive light—especially for lenders and others outside your team—but always be realistic

Cleaning your house—sweeping, mopping, vacuuming—are chores everyone has to do but few people love. It’s no wonder thousands of homeowners and business owners across the country outsource their cleaning every year. With a strategic cleaning services business plan , you can start a profitable new business that makes the most of this demand.

Here are six key sections you need to include in your business plan template to help you successfully start your cleaning company .

1. Executive summary

Every cleaning services business plan starts with a compelling executive summary that offers a concise overview of its contents.

First impressions are important, and the executive summary is your first chance to introduce your business and explain your purpose. If you’re sharing your business plan outside of your team—perhaps to lenders or potential business partners—it’s crucial to make your summary as enticing as possible. If not, they may not even read the rest of your plan. 

Even if you’re only sharing your business plan within your management team, a strong start gives busy managers the key facts about your business. This allows them to understand and implement your purpose and values until they have time to sift through the more detailed parts of your business plan. An executive summary also helps excite your team about the business they’re helping to build.

A solid executive summary should include:

  • A brief intro to your business
  • Your mission statement , which is a short, powerful phrase that defines what you do (for example, “to provide healthier, safer workspaces for professionals”)
  • What makes you stand out, as compared to other cleaning services
  • An overview of your business strategy and financial plan

Keep your summary brief and put the most impressive facts forward. This section should be no more than one page long, so make sure to leave out unnecessary minor details or flowery language. You can go into much greater detail with the rest of your business plan , which should be at least 30 pages long .

Some business owners find it better to write the executive summary last, which allows you to easily narrow down the best points to highlight and saves time on later revisions.

2. Business description

Your business description section is the place to talk about the details of your company and what it does best. Start off with a paragraph or two that provides details about:

  • Your company’s purpose: Are you a commercial cleaning company or a residential cleaning business ?
  • Your company history: Are you a startup ? If not, how long have you been in business? What experience do you bring to the table? 
  • Your location: Where do you operate? What area do you serve? Do you have office space?
  • Your team: How many employees do you have? How many people work in the front office? How many are on your janitorial team?
  • Your objectives: What specific, measurable goals do you have? You can update your cleaning business plan over time, but choose 1–3 goals you’ll focus on for the next three years, such as “increasing net profits by 110% and reaching 75% growth within our first year .”

Target market

No cleaning business can be the perfect fit for everyone. Be specific about the clientele you want to serve, including your ideal client’s demographics and interests. Explain the problems they’re facing that may lead them to search for a cleaning company .

As an example, a house cleaning service may specifically target upper-middle-class families with children and busy work lives. They need a cleaning company so they can have more time to relax and be with their kids.

If you’re not sure what types of clients you want to focus on yet, do some research on other cleaning businesses in your area. Who are their typical clients? Are there any noticeable gaps you could fill? Are there less saturated parts of your local cleaning industry you could enter?

Value proposition

Your value proposition explains why you’re uniquely suited to serve your target market . You can use this part of your cleaning services business plan to highlight your greatest strengths—for example, if your team members are cleaning industry veterans or if you use particularly high-quality or eco-friendly products.

Cleaning services

Cleaning services business plan: Man washing windows

It’s crucial for you to describe each type of cleaning service you offer. If you offer carpet cleaning , you may give some brief insight into what carpet materials you can clean and what carpet cleaning plans you offer. If you offer window cleaning services , specify whether you work with high-rises or only single-story buildings.

3. Market analysis

As the owner of a cleaning business , you need to keep an eye on trends in your industry and immediate market. The market analysis section of your cleaning services business plan shows your investors and partners both your knowledge and ability to succeed by answering questions like:

  • What is the current state of the cleaning industry ? Is demand or spending projected to grow? Who is seeking services right now?
  • Who are your competitors? Who are their potential customers ?
  • What opportunities and challenges will you face entering the market?
  • Despite the challenges, what gives you a competitive advantage? For example, you may be entering a saturated market, but you could still be the only office cleaning service in your area focused on serving small businesses .

Answer these questions as accurately as possible and back them up with thorough research and data. While you should always aim to put your cleaning business in a positive light to impress potential lenders, partners, and others, your business plan also serves as a guiding document for your company so it should be realistic. Your management team will benefit from understanding the actual challenges they’re facing and how you plan to overcome them.

4. Business strategy

Growth is essential for every company. In this portion of your cleaning services business plan , you’ll flesh out exactly the actions you’ll take to achieve that growth.

A great business strategy includes two components:

Pricing strategy

How you price your cleaning services can have a significant impact on your sales and your ability to reach your target audience. If you’re a new business , it can also affect your ability to attract new customers.

If you’re trying to attract money-conscious clients, it makes sense to offer coupons and deals on your services when you’re first launching your business. Coupons and deals can get their attention quickly, allowing you to make them loyal to your brand before you charge full price—which may still be at or below typical prices in your market. 

On the other hand, if you want to position yourself as a luxury cleaning business, your potential customers might not be seeking competitive pricing and be willing to pay more for higher-quality janitorial services .

Learn about nine pricing strategies you can implement in your business.

Sales and marketing strategy

The other essential component of your cleaning business strategy is your sales and marketing strategy , which explains how you intend to grow your cleaning company through driving business and making sales. This is where you can explain:

  • How you’ll generate leads
  • How you’ll engage those leads and drive them toward a purchase
  • How you’ll keep engaging and retaining customers over time

This section should include all of the strategies you’ll use to promote and market your cleaning business (with details), such as running social media ads, claiming your Yelp Business Page , sending emails, or using traditional marketing like direct mail or print ads.

Most business plans will also include a sales forecast here that explains the results you expect to see based on your marketing efforts.

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Promote your business to local customers.

5. Management summary

Woman cleaning a hotel room

The management summary of your cleaning services business plan details how your company will operate on a day-to-day basis. A strong management summary will prove your team’s competence as a whole. Below are some subsections to consider including in this part of your plan.

Business structure

This section is relatively simple—just explain who owns your company and what business structure you have ( sole proprietorship , LLC, S corporation, etc.). If you have any other stakeholders, such as employees with equity in your business, make sure to provide this information too.

Management structure

The people behind the wheel of your business are the ones who shape its direction the most. That’s why your business plan should provide a brief biography of each member of your leadership team, as well as their relevant experience. Highlight all of their education and credentials, along with any relevant career accomplishments. For example, if you have 10 years of experience as the operations manager of a national cleaning company, highlight that.

Operations plan

Create a visual organizational chart for readers ( these free templates can help), so potential investors can easily see the hierarchy structure within your company. How do your cleaning technicians receive assignments? Do you have a customer service representative taking calls? Expand on how your cleaning service functions in individual departments and as a complete unit.

6. Financial plan

Writing a business plan doesn’t have to cost any money unless you hire a business consultant to write it for you, which usually costs at least $1,500. However, as you’re writing your plan, you do need to be aware of the costs of running your business.

Use this section to describe what expenses you’ll face as a business. Separate any startup costs (like LLC formation costs ) from ongoing operational costs (like rent, payroll, and cleaning equipment expenses) to present a clear picture of your potential.

It’s critical to be highly accurate with your financial figures in your cleaning services business plan. Overestimating expenses is better than underestimating them so that you or your team aren’t surprised by any additional expenses later on. Do your research on average prices and expenses or even chat with other cleaning business owners if you’re not sure.

Using your sales forecast as reference, present your expected financials for the next three to five years. What will your profit and loss statements, cash flow statements, and other financial documents look like? Use charts and graphs with specific numbers whenever possible. You may want to work with an accountant on this step, as they can advise on what’s realistic.

Put your cleaning services business plan into action

Once your cleaning services business plan is complete, it’s time to start putting it into action. After launching your business, enact your business strategies. Your business plan should provide guidance for at least the next three years, though it’s perfectly normal to need to make adjustments to your objectives and strategies at any time. Get more tips on how to market your cleaning business to take your cleaning services to the next level.

The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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How to Start a Cleaning Business

commercial cleaning and other cleaning services

On This Page:

  • 15 Steps To Start a Cleaning Business

How Big is the Cleaning Industry?

What are the key segments of the cleaning industry, what external factors affect the cleaning industry, who are the key competitors in the cleaning market, what are the key customer segments in the cleaning market, what are the typical startup costs for a new cleaning business, is owning a cleaning company profitable, how to start a cleaning business faqs, additional resources.

Are you interested in starting your own cleaning business? If so, you’ve come to the right place. Below you’ll learn the key steps to start your own cleaning business and how to make it a success.

Importantly, a critical step in starting a cleaning service business is to complete your business plan. To help you out, you should download Growthink’s Ultimate Cleaning Service Business Plan Template here .

Download our Ultimate Cleaning Service Business Plan Template here

15 Steps To Start a Cleaning Business:

Starting a cleaning business can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful cleaning business.

1. Choose the Name for Your Cleaning Business

The first step to starting a cleaning business is to choose your business’ name.

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your cleaning business:

  • Make sure the name is available. Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available.
  • Keep it simple. The best names are usually ones that are easy to remember, pronounce, and spell.
  • Think about marketing. Come up with a name that reflects the desired brand and/or focus of your cleaning business.

2. Determine the Type of Cleaning Business You Will Launch

When launching a cleaning business, you have several options to consider. The type of cleaning business you choose should align with your skills, resources, and target market.

Here are some types of cleaning businesses you can launch:

  • Residential Cleaning Service: Offer cleaning services to homeowners and renters. This may include regular cleaning, deep cleaning, move-in/move-out cleaning, or specialized services like carpet cleaning or window washing.
  • Commercial Cleaning Service: Focus on cleaning commercial spaces such as offices, retail stores, restaurants, and healthcare facilities. Commercial cleaning often involves evening or overnight hours when businesses are closed.
  • Janitorial Service: Specialize in providing ongoing cleaning and maintenance services for commercial properties, schools, and government buildings. Janitorial services may include daily or weekly cleaning tasks.
  • Construction Cleanup: Focus on post-construction cleaning, removing debris, dust, and construction residue from newly built or renovated properties. This often involves heavy-duty cleaning.
  • Green Cleaning: Offer environmentally friendly cleaning services using eco-friendly products and practices. This type of cleaning business appeals to clients with a focus on sustainability.

3. Develop Your Cleaning Business Plan

One of the most important steps in starting a cleaning business is to develop your cleaning service business plan . The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

To enhance your planning process, incorporating insights from a  sample cleaning service business plan  can be beneficial. This can provide you with a clearer perspective on industry standards and effective strategies, helping to solidify your own business approach.

Your business plan should include the following sections:

  • Executive Summary: This section should summarize your entire business plan so readers can quickly understand the key details of your cleaning business.
  • Company Overview: This section tells the reader about the history of your cleaning business and what type of cleaning business you operate. For example, are you a residential cleaning, commercial cleaning, or janitorial cleaning business.
  • Industry Analysis: Here you will document key information about the cleaning industry. Conduct market research and document how big the industry is and what trends are affecting it.
  • Customer Analysis: In this section, you will document who your ideal or target customers are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing services like the ones you will offer?
  • Competitive Analysis: Here you will document the key direct and indirect competitors you will face and how you will build a competitive advantage.
  • Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
  • Product: Determine and document what products/services you will offer
  • Prices: Document the prices of your products/services
  • Place: Where will your business be located and how will that location help you increase sales?
  • Promotions: What promotional methods will you use to attract customers to your cleaning business? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization, and/or social media marketing.
  • Operations Plan: Here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
  • Management Team: This section details the background of your company’s management team.
  • Financial Plan – finally, the financial plan answers questions including the following:
  • What startup costs will you incur?
  • How will your cleaning business make money?
  • What are your projected sales and expenses for the next five years?
  • Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

4. choose the legal structure for your cleaning business.

Next you need to choose a legal structure for your cleaning business and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole Proprietorship

A sole proprietorship is a business entity in which the owner of the cleaning business and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a cleaning business together. The partners share in the profits and losses of the business.

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a cleaning business include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a cleaning business is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations, including the number of shareholders they can have among others.

Once you register your cleaning business, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

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Not only does BusinessRocket have a 4.9 out of 5 rating on TrustPilot (with over 1,000 reviews) because of their amazing quality…but they also guarantee the most affordable incorporation packages and the fastest processing time in the industry.

5. Secure Startup Funding for Your Cleaning Business (If Needed)

In developing your cleaning business plan, you might have determined that you need to raise funding to launch your business.

If so, the main sources of funding for a cleaning business to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a cleaning business that they believe has high potential for growth.  

6. Secure a Location for Your Business

Having the right space can be important for your cleaning business, particularly if you’d like to meet clients there.

To find the right space, consider:

  • Driving around to find the right areas while looking for “for lease” signs
  • Contacting a commercial real estate agent
  • Doing commercial real estate searches online
  • Telling others about your needs and seeing if someone in your network has a connection that can help you find the right space

7. Register Your Cleaning Business with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.  

8. Open a Business Bank Account

It is important to establish a bank account in your cleaning business’ name. This process is fairly simple and involves the following steps:

  • Identify and contact the bank you want to use
  • Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
  • Complete the bank’s application form and provide all relevant information
  • Meet with a banker to discuss your business needs and establish a relationship with them

9. Get a Business Credit Card

You should get a business credit card for your cleaning business to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.  

10. Get the Required Business Licenses and Permits

Starting a cleaning business typically requires obtaining the necessary licenses and permits to operate legally in your area. The specific licenses and permits you need can vary based on your location and the type of cleaning services you offer.

Here are some common licenses and permits to consider for your cleaning business:

  • Business License: This is a general requirement for operating any business legally. It may be issued by your city, county, or state government. Check with your local government office to determine the specific requirements and fees for obtaining a business license.
  • Trade Name Registration: If you plan to operate your cleaning business under a name other than your own legal name, you may need to register your trade name (also known as a “doing business as” or DBA name) with the appropriate government agency.
  • Federal Employer Identification Number (EIN): If you have employees or plan to operate your cleaning business as a corporation or partnership, you’ll need to obtain an EIN from the IRS. This is also known as a federal tax identification number.
  • Sales Tax Permit: If your state imposes sales tax on cleaning services, you may need to obtain a sales tax permit or license. This allows you to collect and remit sales tax on taxable services.
  • Health Department Permits: In some cases, cleaning businesses that provide services to healthcare facilities or food service establishments may require health department permits to ensure compliance with hygiene and sanitation standards.
  • Home Occupation Permit: If you operate your cleaning business from your home, check if you need a home occupation permit or zoning clearance. Some residential areas have restrictions on home-based businesses.

Depending on the type of cleaning business you launch, you will have to obtain the necessary state, county and/or city licenses.  

11. Get Business Insurance for Your Cleaning Business

Other business insurance policies that you should consider for your cleaning business include:

  • General Liability Insurance: This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
  • Auto Insurance: If a vehicle is used in your business, this type of insurance will cover if a vehicle is damaged or stolen.
  • Workers’ Compensation Insurance: If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
  • Commercial Property Insurance: This covers damage to your property caused by fire, theft, or vandalism.
  • Business Interruption Insurance: This covers lost income and expenses if your business is forced to close due to a covered event.
  • Professional Liability Insurance: This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs.  

12. Buy or Lease the Right Cleaning Business Equipment

Running a cleaning business requires a variety of equipment and supplies to ensure that you can provide efficient and effective cleaning services to your clients.

Here’s a list of essential equipment and supplies you’ll need:

  • All-purpose cleaners
  • Disinfectants
  • Glass and window cleaners
  • Bathroom cleaners
  • Floor cleaners (appropriate for different flooring types)
  • Stainless steel cleaners (if applicable)
  • Wood polish (if applicable)
  • Toilet bowl cleaner
  • Cleaning cloths and microfiber towels
  • Sponges and scrub brushes
  • Mops and mop buckets
  • Brooms and dustpans
  • Vacuum cleaner with attachments for various surfaces

Remember that the specific equipment and supplies you need may vary depending on the type of cleaning services you offer and the scale of your business. It’s essential to invest in quality products and maintain your equipment regularly to provide the best service to your clients and ensure the success of your cleaning business.  

13. Develop Your Cleaning Business Marketing Materials

Marketing materials will be required to attract and retain customers to your cleaning business.

The key marketing materials you will need are as follows:

  • Logo: Spend some time developing a good logo for your cleaning business. Your logo will be printed on company stationery, business cards, marketing materials, and so forth. The right logo can increase customer trust and awareness of your brand.
  • Website: Likewise, a professional cleaning business website provides potential customers with information about the services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
  • Social Media Accounts: Establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn, and/or other social media networks will help customers and others find and interact with your cleaning business.

14. Purchase and Setup the Software Needed to Run Your Cleaning Business

Most cleaning businesses need accounting software and customer relationship management (CRM) software.

While there are many different software options available, some of the most popular programs for accounting include QuickBooks and Xero. Some of the most popular CRM programs include Salesforce, and Zoho.

Research the software that best suits your needs, purchase it, and set it up.  

15. Open for Business

You are now ready to open your cleaning business. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.  

The global cleaning industry was most recently valued at $60.25 billion and is anticipated to develop at a CAGR of 6.3% to $88.9 billion in the next 5 years.  

The cleaning industry is one of the most popular service industries. The industry itself provides services directly to consumers and/or businesses. There are two main segments in the cleaning industry:

Residential Cleaning Services

The residential cleaning business segment is mostly composed of home-based business owners who are in charge of cleaning homes or serving as housekeepers for residential communities or private homes. These households are generally serviced either once every week or twice per month depending on what the client specifies.

Janitorial & Commercial Cleaning Services

This industry makes up about 70% of the cleaning industry.

This segment is known for its high level of professionalism and expertise. Janitorial and commercial cleaners in this sector are called on to maintain the cleanliness of public buildings, facilities, or common areas. Services include restrooms at shopping malls, airports, churches, banks, restaurants, trains/subways stations, etc. Cleaning includes tasks such as sweeping, mopping, dusting, polishing, scrubbing, sanitizing, etc.

These services usually come in the form of regular scheduled cleans, for which the pricing structure is based on time and/or frequency of service.

The cleaning industry is affected by a number of external factors. These external factors include:

Economic Sector

The cleaning industry depends on consumer spending to drive revenue. When consumers are more confident about their economic position, they tend to spend more on services such as residential cleaning. As income levels rise, people tend to buy higher quality products and seek out services like cleaning.

Generally speaking, when an economy goes into recession, spending falls across all sectors of the economy, including the cleaning sector. People tend to cut costs where they can during difficult economic times. The cleaning industry has not been immune to this effect in the past.

The cleaning industry is also impacted by the global economy through changes in interest rates, employment levels, and consumer spending. The market largely operates under an international umbrella these days; thus external factors like interest rate fluctuations can also affect the market.

Wage rates are important drivers for the cleaning industry because it affects revenue for business owners. The cost of labor (including benefits), a major expense for cleaning companies, is directly affected by wage rates. When the minimum wage goes up, so do the direct costs of hiring employees at higher wage rates.

The cleaning industry directly competes with other service industries like the retail and food services industry. When these industries see higher wage pressure, cleaning companies also need to increase wages to attract and retain good employees.

Population Data

Businesses that perform cleaning services on a regular basis are largely dependent on population levels in various geographic areas.

Population growth/decline has an impact on the cleaning market because if there are more consumers, then that means cleaning services demand will go up over time. As populations decline, it could have a deflationary effect on the cleaning market because demand for cleaning falls at the same time as population decline. The cleaning business will also see deflationary pressures on service costs as companies need to decrease cleaning prices in order to become more competitive.

The cleaning market is impacted by geographic location factors like the proximity of the available services to consumers. It is geographically segmented and the location of cleaning providers impacts their ability to serve potential clients within a given area.

The cleaning market faces competition from local businesses who provide the same/similar type of services, the proximity of these companies and their targeted area plays an important role in determining pricing levels for your services.

Competition

The strength of competition varies between sectors within the cleaning industry. Some segments like commercial cleaning or cleaning up services are highly competitive, whereas other cleaning segments like residential cleaning services are less intense. The cleaning market segments vary by type of cleaning business, target market location, demand for services, etc.

Cleaning business owners need to adapt their business strategies based on the competitive environment in which they operate. Businesses who take a low-cost approach to delivering services will find it challenging competing effectively against high costs with small benefits.

The cleaning industry is one of the most popular and competitive markets of today. Cleaning businesses face tough competition from three major competitors:

Large cleaning franchises such as Merry Maids offer high-quality services often at a substantially higher price than small companies. They often have a major advantage of having a large amount of capital, which allows them to purchase expensive equipment and tools. Cleaning supplies are also bought in bulk at a discounted price.

Small cleaning businesses are usually run locally, typically by one worker or a family. These companies usually work with other local businesses but some do have the resources to expand across certain regions. At times, these companies don’t offer the same quality services as the larger franchises but do cost less. They tend to focus on a certain neighborhood or home type, while larger franchises tend to focus on commercial or janitorial services.

Home-based cleaners are more familiar to customers and therefore tend to receive more repeat business than either of the other competitor segments. However, home-based cleaning business owners typically don’t have the capital to compete with the larger franchise or have the marketing plan of the smaller businesses.

Another important competitor is the customers themselves, who sometimes choose to clean houses themselves rather than hire cleaners to do it for them.

Small Businesses

Cleaning services are often used by small businesses when they need help with cleaning. These services can help businesses be more efficient and it saves time for small business owners.

Services are also used by homeowners who want to save time and not deal with the hassle of cleaning. It helps keep homes clean and sanitary, which is especially helpful for those who have allergies or those who use their home as a business space. These services can be a time saver and a sanity saver for working professionals, parents, and other homeowners. 

Seniors & Retirees

Cleaning services are a popular choice for retirees who have a limited amount of time or mobility to clean their homes. Cleaning can help reduce stress and senior citizens can enjoy more free time doing the things they love. In most cases, services also fit nicely into a fixed income.

Large Corporations

Cleaning services are also used by large corporations that have employees working long hours. These services can provide a way for employees to have a clean and sanitary work environment where germs and bacteria will not spread. They can help large corporations save money and time.

According to the Cleaning Industry Association, the average startup cost for a cleaning service is between $2,000 and $6,000. This number can be as high as $100,000 or as low as $1,000 depending on the number of supplies and equipment needed to purchase.

Startups that rent equipment and supplies will obviously have a higher cost than those cleaning businesses that use their own equipment and supplies.

If you want to run a cleaning service as a side-hustle, you will have fewer fixed costs and can probably get going for less than $1,000. If you want to run a cleaning company as your main income, you may need as much as $50,000 or more to cover the costs of hiring staff and buying equipment.

Here is an overview of the largest expenses for a cleaning company:

Storefront Lease

A cleaning business typically rents a storefront or office to run the business. Rent can vary from $500 to several thousand dollars depending on where you are located and the size of the premises.

Cleaning Equipment

Cleaning businesses typically buy a range of equipment including mops, buckets, brushes, brooms, vacuum cleaners, cleaning chemicals, brooms, and a pressure washer. Businesses typically spend between $1,000 and $10,000 on equipment depending on their size and whether or not they have employees.

Cleaning business owners typically hire staff at day rates that vary but average $15 per hour. Full-time staff may also require benefits. Typically, a cleaning business owner needs to retain a ratio of one cleaner for every four regular clients.

Yes, owning a cleaning service business can be very profitable. To improve the success and profitability of a cleaning service you need to do your research and ensure that you set rates that are profitable. Your rates must be competitive and reflect the value you offer to customers.

Even small differences in price can make a huge difference when it comes to attracting and keeping customers, so ensure that the prices you charge reflect the time and expertise of your staff. You can also increase your profitability by offering additional services such as laundry and ironing, gardening and pest control.  

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How many employees do I need to hire for my cleaning business?

When deciding how many people to hire for your cleaning service business, keep in mind that there are often some general rules of thumb. Start with the requirement that each person does a specific task, so you don't end up with two people trying to tackle one job on their own. The more cleaning tasks you have - dusting, laundry service on-site for mats or towels, work outside of office hours, etc.—the more agents you will need.

The number of cleaners starts at 1 on smaller contracts and jumps up to 2-4 cleaners on larger contracts where the workload cannot be handled by one cleaner alone. Managers are always recommended if the budget allows for it because they can provide oversight flowing through all departments including training future cleaners and cleaning services.

How do I start a cleaning business from scratch or with no money?

It can be difficult to start a cleaning business from scratch with little or no money. Services that cost the least amount of money to start will likely be those with low liability and high demand. 

Cleaning services like these might include:

  • Clean up after holiday dinners
  • Clean up after a major house fire
  • Clean out homes for those who are moving
  • Clean out garages or sheds
  • Clean out vacant apartments

Alternatively, you could start a cleaning business doing tasks such as:

  • Dusting furniture and removing cobwebs from walls
  • Cleaning bathrooms and kitchens
  • Vacuuming and mopping floors

What is the best way to find customers for my cleaning business?

There are a few ways to find potential customers for your cleaning company. One is to decide what niche market you want to specialize in. Niches are usually very profitable, so it's best to have a narrow focus. Cleaning companies typically fall into the following niches:

  • Residential House Cleaning Service: Offers residential house cleaning services
  • Commercial Cleaning Service: Offers office or commercial facility cleaning services
  • Disaster Cleaning Service: Offers clean up or disaster relief services
  • Home Helper Service: Offers elderly or disabled person around-the-home care

Another way to find potential customers is through networking with other cleaning business owners. For example, you could attend a cleaning industry conference or join an online forum where local owners share their experiences and advice.

You also have the option of running print or online ads to promote your business. Make sure that you track where your customers are coming from so you can determine which marketing strategies are working best for your target market.

What employees should I hire for my cleaning business?

A cleaning company can employ various types of staff including an office manager, receptionist(s), and cleaning associates.

The office manager is responsible for the daily operations of the business. They typically handle hiring and firing associates, training, payroll paperwork, monitoring associate performance, marketing strategies, product sourcing, and dispensing supplies.

The receptionist(s) for your business will be responsible for answering the phone, answering potential client questions, and scheduling cleaning services. They may also assist in other administrative or clerical duties to support the office manager.

Cleaning associates are the employees who actually carry out the services provided by your company. Business owners should also hire independent contractors or contract with another specialized local business for customer inquiries for professional services including air duct, chimney, and window cleaning.

What are some basic cleaning supplies that I should use for my cleaning company?

The following are some basic supplies that a cleaning company may use:

  • Cleaning rags (old clothes or cloth)
  • Cleaning chemicals (e.g., bleach, pine oil)
  • Green cleaning supplies (e.g. fragrance and chemical-free cleaning products)
  • Cleaning fluids (those used in steam cleaners)
  • Cleaning solutions (those made for specific surfaces like granite countertops)
  • Cleaning tools like brooms or scrubbing brushes
  • Clean masks or safety masks

How to Start a Cleaning Business in Michigan

With Michigan's growing economy, there are many potential customers who are looking for professional cleaning services. The steps to start a cleaning business in Michigan specifically include:

  • Determine Your Business Structure- The first step in starting a cleaning business is to determine the legal structure of your business. You can choose between a sole proprietorship, partnership, LLC, or corporation. Each of these has its own benefits and drawbacks, so it's important to do some research and choose the one that is best suited for your business needs.
  • Get a Business License and Permit- Once you've determined your business structure, the next step is to obtain a business license and permit. In Michigan, all businesses must register with the Michigan Department of Licensing and Regulatory Affairs (LARA). You will also need to obtain a tax identification number from the state's Department of Treasury and register with the Michigan Department of Labor and Economic Opportunity.
  • Purchase Insurance- It's essential that you have adequate insurance coverage for your cleaning business. General liability insurance and workers' compensation insurance are two types of insurance that you should consider purchasing. These types of insurance will protect your business and employees in case of accidents or injuries on the job.
  • Hire Employees and Purchase Cleaning Equipment- As you grow your business, you may want to consider hiring employees to help with the workload. You'll also need to purchase cleaning equipment such as vacuums, mops, and cleaning supplies. It's a good idea to invest in quality equipment to ensure that you provide the best service possible to your customers.
  • Develop a Marketing Plan- Once your cleaning business is up and running, it's important to develop a marketing plan to attract new customers. You can use various marketing strategies such as word-of-mouth referrals, social media advertising, and print advertising. You should also focus on building relationships with your current customers to encourage repeat business.

Starting a cleaning business in Michigan can be a lucrative business opportunity if you do it right. By following the essential steps outlined in this article, you can ensure that you start your business on the right foot. Remember to take your time, do your research, and invest in quality equipment and marketing strategies. With hard work and dedication, you can build a successful cleaning business in Michigan.

Cleaning Service Business Plan Example PDF

Download our cleaning service business plan pdf here. This is a free cleaning service business plan example to help you get started on your own cleaning business plan.  

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Cleaning Business Plan Template [Updated 2024]

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Cleaning Business Plan Template

If you want to start a Cleaning business or expand your current Cleaning service, you need a business plan.

The following Cleaning business plan template gives you the key elements to include in a winning cleaning service business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Cleaning Company Business Plan Sample

I. executive summary, business overview.

[Company Name], located at [insert location here] is a new home cleaning service providing home and apartment cleaning services to its clients. [Company Name] is headed by [Founder’s Name], an experienced home cleaner and cleaning services manager.

[Company Name] will focus on providing weekly home cleaning services to upper class residents as well as specialty cleaning services to other clients. These specialty services will include exterior cleaning services (porches, patios, building exteriors) and deep cleaning of homes that have heavy build up of debris and garbage (preparation for moving or estate sales).

The founder, [Founder’s Name], will also develop proposals for cleaning services specific to the needs of the client and the amount of space to clean. [Founder’s Name] will write newsletters to clients describing the best practices in home cleaning, reviewing new products, and answering frequently asked client questions.

Customer Focus

[Company Name] will primarily serve the residents within a 10 mile radius of our location. The demographics of these customers are as follows:

  • 27,827 residents
  • Average income of $74,700
  • 58.9% married
  • 49.6% in Mgt./Professional occupations
  • 75% of residents are homeowners
  • Median age: 38 years

In addition to this relatively wealthy adult demographic for a cleaning service business, there are five large apartment buildings in the area. The management companies of these apartment buildings may require cleaning services to prepare for new tenants to move in.

Management Team

[Company Name]’s most valuable asset is the expertise and experience of its founder, [Founder’s Name]. [First name] has been a cleaning services manager for the past 15 years. He has spent much of his career working with Regal Hotel Management, where he oversaw housekeeping operations for fifteen hotels. He spent the more recent portion of his career at a smaller firm, King’s Cleaning, where he sold cleaning services worth over $1 million to homes and businesses.

[Company name] will also employ an experienced assistant manager to manage cleaning operations. This will be an experienced operations manager who will be trained in cleaning services operations by [Founder’s Name].

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

  • [Company Name] will fill a specific market niche in the growing community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to make use of our services when launched.
  • Our location is in a high-wealth area where customers are in need of house cleaning services.
  • The management team has a track record of success in the cleaning services business.
  • The local area is currently under served and residents rely on independent and often illegal house cleaners.

Financial Highlights

[Company Name] is seeking a total funding of $92,000 of debt capital to open its cleaning service. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses and working capital.

Specifically, these funds will be used as follows:

  • Headquarters design/build: $46,000
  • Working capital: $46,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

II. Company Overview

Who is [company name].

[Company Name], located at [insert location here] is a new home cleaning service providing home and apartment cleaning to its clients. [Company Name] is headed by [Founder’s Name], an experienced home cleaner and cleaning services manager.

While [Founder’s Name] has been in the cleaning services sector for some time, it was in [month, year] that he decided to launch [Company Name]. Specifically, during this time, [Founder] met with a former friend and fellow independent cleaning services provider in Fort Lauderdale, FL who has had tremendous success. After discussing the business at length, [Founder’s Name] clearly understood that a similar business would enjoy significant success in his hometown.

Specifically, the customer demographics and competitive situations in the Fort Lauderdale location and in his hometown were so similar that he knew the business would work. After surveying the local population, [Founder’s name] went ahead and founded [Company Name].

[Company Name]’s History

Upon returning from Fort Lauderdale, surveying the local customer base, and finding a potential retail office, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

The business is currently being run out of [Founder’s Name] home office, but once the lease on [Company Name]’s office location is finalized, all operations will be run from there.

Since incorporation, the Company has achieved the following milestones:

  • Found office space and signed Letter of Intent to lease it
  • Developed the company’s name, logo and website located at [website]
  • Determined equipment and fixture requirements
  • Began recruiting key employees

[Company Name]’s Services

[Founder’s Name] will be able to provide clients with the following services:

  • Weekly Residential Cleaning: regular, general residential cleaning services, customized to the needs of each client, for apartments, small homes, and large homes.
  • Exterior Cleaning: cleaning of exterior walls, patios, porches, driveways, etc
  • Deep Cleaning: garbage removal, carpet cleaning and deep cleaning of walls and floors for tenants who are moving, home sales, and landlords of apartment buildings
  • [Company Name] Newsletter: frequently asked questions, cleaning tips, and product reviews for clients

As [Founder’s Name] understands, the key to a successful cleaning service is being responsive to the particular needs of clients. [Founder’s Name] will have a full-time assistant manager who will, among other things, manage operations including scheduling, supply procurement, inventory, and bookkeeping. This will free up the time of [Founder’s Name] to work on sales and customer service.

III. Industry Analysis

The cleaning industry is generally strongly correlated with the strength of the real estate market. However, last year, according to Freedonia, the commercial and residential contract cleaning services market was $48.4 billion in the U.S. The market will grow at 5.3 % annually for the next three years and that “gains will be driven by the shift toward “”do-it-for-me”” cleaning services in the residential market and by the outsourcing of noncore functions in the nonresidential market.”

The cleaning industry includes nonresidential interior building, residential interior, swimming pool, street and parking lot, exterior building, chimney, transportation equipment, window, and more. Within the residential interior segment, some providers specialize in areas such as carpets, kitchens, walls, and floors.

Trends in the cleaning industry include the following:

  • Customer interest in companies that clean with all-natural or environmentally-friendly products only.
  • Customer interest in companies that clean with non-toxic products.
  • Market downturn leads to growth in residential customers hosting dinners and events at their homes to save money, leading to increase in cleaning services before and after such events.
  • Customer interest in expert advice as to how they clean and maintain their homes better.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the residents of [company location] and the immediately surrounding areas in a 10 mile radius.

The area we serve is populated mostly by the middle and upper class and lead busy lifestyles; as a result, they have both the need for cleaning services and the means to pay for it.

Customer Segmentation

The Company will primarily target the following three customer segments:

  • Middle and Upper Class Homeowners: The area in which the Company will operate has a significant population of homeowners. Many homes have two working parents with limited time to keep up with housekeeping and cleaning. Even homes with one parent staying at home can have a need for regular cleaning services or specialty services from time to time, especially when there are three or more children to care for.
  • Wealthy Renters: Many wealthy singles and couples chose to rent apartments and homes rather than to buy because of a temporary living situation in [company location]. These renters tend to work long hours at consulting companies, banks, and financial services and do not have the time or interest in cleaning their apartments regularly.
  • Apartment Management Companies: There are five apartment buildings in the vicinity which may be interested in outsourcing their cleaning services for apartment units when they are vacated.

V. Competitive Analysis

Direct & indirect competitors.

The following two cleaning services firms are estimated to serve 50% of the house cleaning services customers within a 10 mile radius of [Company Name], as determined by a survey of 100 homes. Independent housekeepers are used by many more, although the exact number is difficult to determine.

King’s Cleaning

King’s Cleaning is an established local business and residential cleaning service that has been in operation for ten years. The company earns approximately half of its revenue through residential cleaning and half through business and office cleaning. [Founder’s Name] is very familiar with this competitor, having served as its sales manager for the past five years.

King’s customer reviews are often mixed. There are often reports of cleanings being incomplete. While King’s does send crews back to redo any shoddy work, their reputation has been damaged by these incidents over time.

[Company Name] will create a brand built around the specific cleaning needs of homeowners and renters rather than serving both home and business owners.

Merry Maids

Merry Maids is a nationally franchised brand that cleans more than 300,000 homes, apartments, and condos in North America every month. Founded in 1979, the company has more than 300 locations and calls itself the largest home cleaning franchise network in the world.

Merry Maids operates on a similar model to [Company Name], providing customized proposals to clients based on an estimate of their specific needs. They encourage weekly service, but can provide service on any schedule chosen by a customer or one-time cleanings.

However, Merry Maids does not offer any rates on their website, insisting that a home inspection must take place before any cleaning rates can be discussed. [Company Name] will offer basic rate ranges (competitive with Merry Maids) on their website, helping customers to come to a decision faster. Furthermore, [Company Name] will build its brand as a cleaning expert through its intelligent weekly newsletter.

Independent Housekeepers

Dozens of independent housekeepers operate their own businesses, generally illegally, for area residents. These housekeepers advertise their services through word-of-mouth and flyers in supermarkets and local stores. They offer low rates (as low as $10 per hour) to clean homes and require payment in cash.

While many customers seek out these “off-the-books” workers to clean their homes, others are wary of hiring illegal workers who avoid taxes and don’t hold insurance or business licenses. Those who are legal to work in this country can potentially become employees of [Company Name], effectively buying them out as competition.

Competitive Pricing

Competitive advantage.

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Client-oriented service: [Company Name] will have a full-time sales manager to keep in contact with clients and answer their everyday questions. [Founder’s Name] realizes the importance of accessibility to his clients, and will further keep in touch with his clients through weekly newsletters about cleaning.
  • Management: [Founder’s Name] has been extremely successful working in the cleaning services business and will be able to use his previous experience to assure clients of the care that [Company Name] will take to do the job right. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name’s] competitors.
  • Relationships: Having lived in the community for 25 years, [Founder’s Name] knows many of the local leaders, newspapers and other influences. Furthermore, he will be able to draw from his ties to homeowners from his work at King’s Cleaning to develop an initial client base.

VI. Marketing Plan

[Company Name] will use several strategies to promote its name, develop its brand and reach its target customers. By using an integrated marketing strategy, [Company Name] will win clients and develop consistent revenue streams.

The [Company name] Brand

The [Company name] brand will focus on the Company’s unique value proposition:

  • Client-focused home cleaning services, that treat each home individually and get the job done right the first time
  • Service built on long-term relationships
  • Big-firm expertise in a small-firm environment

Promotions Strategy

Targeted Cold Calls

[Company Name] will initially invest significant time and energy into contacting potential clients via telephone. In order to improve the effectiveness of this phase of the marketing strategy, a highly-focused call list will be used; targeting individuals in homes are most likely to demand the services of a cleaning company. As this is a very time-consuming process, it will primarily be used during the startup phase to build an initial client base.

[Company Name] understands that the best promotion comes from satisfied customers. The Company will encourage its clients to refer their friends and neighbors by providing discounts for new client produced. This strategy will increase in effectiveness after the business has already been established.

Additionally, [Company Name] will aggressively network with local area hardware and cleaning supply stores that sell products used by [Company Name]. This network will generate referral leads and give out flyers to customers at no charge in exchange for the steady purchase of cleaning supplies. In return, clients who seek to use the high-quality products that [Company Name] uses will be directed to these stores.

[Company Name] will invest resources in two forms of geographically-focused internet promotion—organic search engine optimization and pay-per-click advertising. The Company will develop its website in such a manner as to direct as much traffic from search engines as possible. Additionally, it will use highly-focused, specific keywords to draw traffic to its website, where potential clients will find a content-rich site that presents [Company Name] as the trustworthy, well-qualified home cleaning firm that it is.

Publications

[Company name] will place print advertisements in key local publications, including newspapers, area magazines, and local sport programs. Additionally, the Company will print brochures and place them in specific locations frequented by target individuals, such as supermarkets and real estate offices.

Pricing Strategy

[Company Name]’s pricing will be competitive compared with Merry Maids and lower than King’s Cleaning, although higher than illegal independent housekeepers. For regular, weekly clients, pricing will be based on the average labor needed for a job and a steady fee will be set. For one-time clients, or clients who are trying out the firm’s services, a competitive hourly rate will be charged.

VII. Operations

[Company Name] will carry out its sales operations through phone calls and home visits/consultations. House cleanings will be scheduled within time ranges (i.e. 10 am – 4 pm Wednesday) rather than at exact times to allow leeway for jobs that may be longer or shorter than expected. After clients are served a number of times, appointments will be scheduled more tightly together based on the average service time for each home.

The headquarters will not be used for client meetings, allowing savings on the renovation costs needed for this space. This space will house the three full-time, non-cleaning staff as well as cleaning supplies for the cleaning staff. Cleaning staff will be required to travel to client homes in their own vehicles and will be reimbursed for travel expenses.

[Founder’s Name] will work as the primary salesperson for the company’s services, although the assistant manager and administrative assistant may be trained in sales activities over time. The assistant manager will manage company operations, under [Founder’s Name]’s supervision. The administrative assistant will handle basic scheduling work for the assistant manager, as well as light bookkeeping, answering phones, and organizing human resources.

[Company Name]’s long term goal is to become the highest quality provider of consistent home cleaning services in the [city] area. We seek to do this by ensuring customer satisfaction and developing a loyal and successful clientele.

The following are a series of steps that will lead to this long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:

VIII. Management Team

[Company Name]’s most valuable asset is the expertise and experience of its founder, [Founder’s Name]. [First name] has been a cleaning services manager for the past 15 years. He has spent much of his career working with Regal Hotel Management, where he oversaw housekeeping operations for fifteen hotels. At Regal, [First name] learned the requirements for detailed cleaning from both a technical and customer service perspective.

[First name] spent the more recent portion of his career at a smaller firm, King’s Cleaning, where he sold cleaning services worth over $1 million to homes and businesses over the past five years. During this time he witnessed firsthand successes and failures in service operations and service quality, while developing deep expertise as a customer service representative.

[Company name] will also employ an experienced assistant manager to manage cleaning operations. This will be an experienced operations manager who will be trained in cleaning services operations by [Founder’s Name]. The desired individual with have an undergraduate business degree or years of small business operations management experience.

Hiring Plan

In order to launch the business we will hire the following employees:

  • Cleaning Staff: 9 full-time, experienced home cleaners. Must be read and speak English in order to take directions directly from clients, as needed. Cleaning staff will be added consistently to fill the growing need for [Company Name] services.
  • Administrative Assistant: Must be organized, with good phone skills, facility with numbers for bookkeeping, and good writing skills.

IX. Financial Plan

Revenue & pricing.

[Company Name]’s revenues will come primarily from cleaning fees to residential clients.

[Company Name]’s main revenue streams will be:

Key Cost Drivers

As with most services, labor expenses are the key cost drivers. Cleaning staff will earn a competitive salary, allowing [Company Name] to hire workers who previously operated independent businesses. Furthermore, the costs of supplies and travel to client sites are expected to be roughly 20% of revenue.

The major cost drivers for the company’s operation will consist of:

  • Cost of cleaning (supplies and travel to homes)
  • Lease on company headquarters

Moreover, ongoing marketing expenditures are also notable cost drivers for [Company Name].

Capital Requirements and Use of Funds

[Company Name] is seeking a total funding of $92,000 of debt capital to open its cleaning business. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses and working capital.

Key Assumptions & Forecasts

The following table reflects the key revenue and cost assumptions made in the financial projections model.

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

Summary Crafting a cleaning services business plan is an essential part of the business planning process. The cleaning company business plan template above provides you with the a solid foundation to get started on your own cleaning services business plan.

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cleaning business plan template

Free Cleaning Service Business Plan (Download PDF Sample)

Download Our Free Template to Get Started

residential cleaning services business plan

A cleaning company business plan is a comprehensive document outlining your cleaning company’s objectives and explaining your marketing plan , cleaning services, and funding information. It serves as the blueprint for your cleaning business. 

  • Savvy entrepreneurs create a business plan when starting a new business, and they continue to update it as their business grows. 
  • A well-written business plan will guide you through your journey as a small business owner. It will help you make critical decisions as you work hard to reach your goals over the years.
  • You’ll be able to glimpse the bigger picture and keep track of your progress when you’ve got it all written down.
  • A business plan will significantly increase your company’s chances of success , setting a clear path to long-term growth and helping you plan efficient organizational processes. 

If you’re aiming to gain the trust of potential investors, a business plan is a must-have tool that will show them if your business is worth taking the risk.

We’ve created a downloadable cleaning services business plan PDF that you can easily edit to fit your needs. Get my sample template below:

example of a cleaning service business plan

Components of a Cleaning Services Business Plan 

Now that you understand the importance of a cleaning company business plan, the next step is to start creating your own. But there’s no need to worry! We’ve done much of the legwork to ease the process of creating a business plan for you. 

Our free downloadable cleaning services business plan PDF contains essential components to help you define your goals and make better business decisions. 

However, keep in mind that every business plan is unique. You can remove or add any section as you deem necessary to create the best business plan for your cleaning company. 

Include the following elements to get started in the right direction: 

components of a cleaning business plan

1. Executive Summary 

The first part of a comprehensive business plan is an executive summary, which provides an overview of your company and summarizes your entire business plan.

Highlight what makes your cleaning business stand out from competitors in the cleaning industry. You can also describe the weaknesses and shortcomings of other cleaning firms and how your company aims to solve these problems. 

You can include the following information in your executive summary: 

  • Owner’s experience
  • Mission statement
  • The leadership team and employees
  • Financial and growth goals

2. Company Description 

  • Why did you decide to start a cleaning services company?
  • What particular problems are you trying to solve, and how do you intend to beat competitors in the cleaning industry?

Your company description is where you emphasize the strengths and competitive advantages of your cleaning business. 

3. Objectives

Set the best objectives that will help keep your cleaning business on the right track.

  • Think about the key goals you want to achieve, whether to reach a certain amount of sales revenue or expand your operations to a broader service area.
  • When you carefully define your main goals and objectives, you’ll be able to take the proper steps to get where you want to go. 

4. Market Analysis

Market analysis gives you an insight into your target market share, the needs and demands of your customers, and your competitors.

  • Do some research about the cleaning company industry and what your competitors lack to know how your company can gain an edge over others.
  • With proper market analysis, you can also analyze the need for funding from financial institutions and investors. 

5. Organizational Structure 

  • Define the specific roles that need to be filled, such as cleaners, an office manager, and a project manager.
  • You can also talk about hiring competent personnel as your company grows and outsourcing services for processes like digital marketing and accounting. 

6. Cleaning Services

An essential part of a cleaning company business plan is identifying the type of cleaning services you intend to provide: 

  • Scope of Cleaning Services – Do you plan to focus on bidding on commercial janitorial jobs , residential cleaning, housekeeping, post-construction cleaning or all types?
  • List of Specific Cleaning Services – Talk about your company’s services and prices, from interior home cleaning and damage restoration to industrial cleaning. 
  • Benefits of Your Cleaning Services – How will your target market benefit from your company’s services? Think about the problems you’re trying to solve for your customers, like giving them a wide selection of cleaning services to reduce the need for hiring multiple contractors. 

7. Marketing and Sales 

To survive in a competitive industry, your cleaning business needs to employ tailored marketing strategies to help you stand out and beat competitors.

Outline your marketing and sales strategies to promote your cleaning services, gain leads, and ultimately boost sales. You should determine the number of clients you must win to achieve your cleaning company’s profit goals. 

The most effective marketing strategies for cleaning businesses include: 

  • Online Marketing – Your objectives can include building an authoritative business cleaning service website design , using paid advertising like Facebook ads , leveraging social media, implementing email marketing, and maintaining an excellent reputation online. 
  • Offline Advertising – Timeless strategies include direct mail, distributing pamphlets and flyers, connecting with the local community, and creating branded merchandise. 

8. Funding Requests 

  • Add this section if you need additional funding for day-to-day functions and operational expenses.
  • You can create a table outlining your cleaning company’s expenses, letting potential investors and lenders know precisely where their money will go. 

9. Financial Projections 

Your cleaning company business plan should have a realistic financial forecast based on your extensive market analysis and company goals.

  • It should include well-researched financial projections for the future to demonstrate your targeted profits. 
  • Try to include a cash flow estimate, capital expenditures, and approximate payrolls for the next few years.
  • You can create an annual or quarterly target profit that your team can work to accomplish. 

Pro-Top : include a cash flow estimate, capital expenditures, and approximate payrolls for the next few years. You can create an annual or quarterly target profit that your team can work to accomplish. 

10. Appendix

Your business plan ends with an appendix where you add all relevant documents, definitions, legal notes, and other critical information.

  • You can include resumes, certifications, bank statements, credit reports, charts, and other supporting documents. 
  • Refer readers to this section anywhere in your business plan when necessary. For example: “See Appendix, page 5, for management team certifications.”

Example of a Cleaning Services Business Plan PDF

You can open or download our free cleaning business plan PDF below:

To get an editable version on Google Docs, enter your email below:

Why Does My Cleaning Company Need a Business Plan? 

You might think, “But making a business plan sounds like a lot of work! Do I really need it for my cleaning company?” The quick answer is: Yes, you definitely need that business plan!

As tedious as it sounds, preparing a strategic business plan is crucial to set yourself up for success and not get lost along the way. 

Take a look at the following key reasons why your business will benefit from a cleaning company business plan: 

Find Out If Your Cleaning Services Business Idea Is Viable

Creating a business plan will help you test if your business idea is feasible, saving you time, money, and energy. Many aspiring entrepreneurs believe they have outstanding ideas that could never fail.

However, around 20% of business startups fail during the first year due to a lack of planning, among other things. 

To survive the cleaning business startup phase, you must perform careful and methodical planning and create a well-developed business plan. It’s the key step between visualizing the concept for your cleaning company and turning your vision into a successful business. 

Increase Your Chances of Growth and Success 

The cleaning industry is enormous, and competitive residential and commercial cleaning businesses are everywhere. There’s always demand for cleaning services. Around 80% of households in the US are expected to use home cleaning services by 2024. 

Considering the competition you’ll be facing, it helps to create a business plan that will help you identify how your cleaning company will stand out. 

  • Extensive planning will help you pinpoint your target market, determine your unique selling proposition, and develop a startup and operating expenses budget.
  • This process will ultimately set your cleaning business up for long-term growth and success.

Secure Financing

Established financial institutions, lenders, and investors typically perform an extensive investigation before committing to an investment. With a solid business plan, you’ll be more likely to secure the funds you need to get your business up and running. 

Common Questions about Cleaning Company Business Plans

A business plan will help you determine if your cleaning business idea is viable, increase your chances of success, and secure financing.

An executive summary includes a mission statement, information about the leadership team, and financial goals.

Final Thoughts: Driving Your Cleaning Company’s Success With a Solid Business Plan 

Equipped with a well-researched business plan, you’ll have much higher chances of succeeding in the cleaning services industry. It’s also a valuable tool that can help you secure funding for your operational expenses as a cleaning startup. 

After downloading our free cleaning services business plan PDF, make sure to edit each section and include all essential information to create a comprehensive document.

Our free sample cleaning company business plan serves as an excellent starting point – a helpful template that you can personalize as necessary.

Written by Nelmie Jane Pardo

Nelmie Jane Pardo

Nelmie Jane Pardo is a senior contributing writer who lends insight into digital marketing methods and business solutions. She regularly writes at BusinessHue to help business owners take their online marketing to the next level.

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5 Best Colors for Cleaning Uniforms (And 2 to Avoid)

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12+ Best Cleaning Service Business Plan Examples in PDF | MS Word | Pages | Google Docs

Best Cleaning Service Business Plan Examples

There are a lot of reasons why you need a solid business plan for your cleaning service business . One of the most important reasons is that it acts as an official document which helps you with framing your objectives, goals and the ways to achieve them. Preparing a business plan may require little upfront investment and research from your side. However, if you are not getting enough time to reap a quality plan, you can try downloading free business plan documents and modify it according to your business requirements .

Check the below 10+ cleaning services business plan examples and choose the one that fits your business goals .

12+ Best Cleaning Service Business Plan Examples

Cleaning service business plan template.

cleaning service business plan template

  • Google Docs

Size: US, A4

Cleaning or Janitorial Marketing Plan Template

cleaning or janitorial marketing plan template

Commercial Cleaning Service Business Plan Template

commercial cleaning service business plan template

  • Apple Pages

Size: 38 KB

Simple Cleaning Services Business Plan

simple cleaning services business plan

Size: 714KB

Every business plan must be simple and easy to interpret the ideas while implementing it. Similarly, while creating a cleaning service business plan, there must be concise information about the management of your business, the mission statement for your company, location where you are going to offer your services, start-up cost, foreseen profits and losses, local competition, pricing and a lot more. So while creating a business plan make sure you have added all basic information which makes the plan simple yet effective. Check out the sample that highlights five elements essential to winning the competitors.

Sample Cleaning Business Plan

sample cleaning business plan

Size: 570KB

There are many parts you need to keep your eyes on while creating a business plan for cleaning business , budget is one of them. It will take you to the edge of the needle if you overspend your budget. If you are not taking the budget part very seriously while creating a business plan , you may end up with troubles smudging you. You can use the existed equipment for cleaning services instead of buying a new one. Having said that, you need to set the budgetary review on a monthly basis, so that you can review the ins and outs and modify the plan according to it. You can also consult with any cleaning business owner who has been in the field for more than years to learn the ideologies they followed in their journey.

Cleaning Operational Plan

cleaning operational plan

Size: 120KB

Well, everyone can start a cleaning business, but not everyone can turn it into a thriving business. It needs a perfect plan to find a road map to success. A perfect cleaning business plan needs market research and business idea validation in order to differentiate your service offerings. A well-researched business plan asks you research on the present market standards. Once you are done with researching you will know certain strategies to break the ways of competitors to overcome your future plans.

Start-Up Cleaning Service Business Plan

start up cleaning service business plan

A start-up agency must compose a perfect cleaning business plan in order to succeed in the race. It is very important to prepare a well-researched business plan to avoid pitfalls that may happen in future. One of the important things to be aware of is pricing. As a start-up, it is important to identify the ideal target audience before finalizing the charges. Pricing depends on various factors like the size of your house, how often and when you clean and equipment you use to clean the area. Depending on the above-mentioned things, a cleaner can charge the client, however as a newbie in this business you should not overprice for your services. This must be included in the pricing part of the business plan .

‘How to Start’ Cleaning Business Plan

how to start cleaning business plan

If it is a start-up company you need to start with finding answers for why you need a business plan for your service. Even though your target is to boost your audience, you need to make sure you earn potential clients. Audience in common may not be a potential client for your service.

Commercial Cleaning Services Plan

commercial cleaning services business plan

Size: 140KB

The term itself denotes that the commercial cleaning company must earn good response over its commercial aspect. For this, having a perfect business plan is mandatory. Among various business tools for promoting your service and boosting your audience, you need to find the ideal one for you. You can start googling for business plan making software so that you find many ready-made templates available in the market.

Commercial and Residential Cleaning Business Plan

commercial and residential cleaning business plan

It is always essential to have thorough research on the present market status before creating a market plan . You need to analyse over the existing competitors, demographics and size of the market as an initial point. However, the information will not be concise to remember by heart, but you will certainly get an idea of how your business plan should be.

Maid-to-Clean Business Plan Example

maid to clean business plan

Size: 119KB

If it is a cleaning company, the business owner will have to employ four to five maids to offer their services, but as an individual maid, it is out of the pattern. If it is maid to create cleaning business plan for their limited services, then it will be of comprising content includes objective, market analysis, company description and the services they provide. Check out the sample maid-to-clean business plan attached here.

Janitorial Business Plan Sample

janitorial business plan

Size: 196KB

janitorial business includes almost all kind of cleaning services such as housekeeping, building maintenance, commercial cleaning services, etc. So while preparing a business plan for janitorial services you need to be keen on including all the relevant services. A perfect cleaning service business plan must be ended up with proper validating of your idea and the facts. In this, you need to make sure all the information is true to the present market standards in order to avoid future hassles.

Standard Residential Cleaning Service

residential cleaning service business plan

A successful business plan includes sections like an executive summary, a company description, extensive market analysis , business operations , financial projections and a lot more. This sample residential cleaning business plan comes in a way smarter than contemporary plans. This sample document contains details like vision, mission, management of the company, manpower solutions with overall services they provide. Check out the sample now.

residential cleaning services business plan

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Sparkling ROI: 4 Ways To Cash In On The $400B Cleaning Industry

Cyan Zhong

Published: February 13, 2024

The pandemic greatly shifted  how people view hygiene — with many more focused on cleanliness than ever before.

residential cleaning services business plan

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030.

residential cleaning services business plan

Source: Subreddit Stats

At Trends, we love “unsexy” businesses, particularly ones that “don’t have flashy tech, aren’t in the news, haven’t raised much funding, and mint cash,” as Sam Parr used to say. And the cleaning industry definitely fits the bill.

Here are three ideas you can build upon to clean up today:

Download Now: Free State of Marketing Report [Updated for 2024]

1. Commercial Cleaning

It’s the most obvious idea for good reason: With a market size of $64.9B , commercial cleaning stands to make the most profit out of the cleaning services industry.  

High-traffic areas like restaurants and offices must meet hygienic standards, but small businesses often can’t afford a full-time janitor. A cleaning business addresses these concerns, especially if your area lacks competition.

Small businesses in this space make  between $70k and $100k per year, with a 10%-28%  profit margin.

residential cleaning services business plan

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Cleaning Services Business Plans

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Carpet and Upholstery Cleaning Services

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Mother’s House Cleaning Service’s is a house cleaning service that is professional, trustworthy, and highly effective.

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Starting a cleaning business? A good business plan will give you a leg up on the competition. To get an idea of what your business plan should look like, check out these sample business plans for cleaning services, janitorial services, carpet and upholstery cleaning services, and other related businesses.

If you’re looking to develop a more modern business plan, we recommend you try LivePlan . It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan.

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Dry Cleaning Business Plan PDF Example

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  • February 22, 2024
  • Business Plan

The business plan template of a dry cleaning

Creating a comprehensive business plan is crucial for launching and running a successful dry cleaning business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your dry cleaning business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a dry cleaning business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the service industry, this guide, complete with a business plan example, lays the groundwork for turning your dry cleaning concept into reality. Let’s dive in!

Our dry cleaning business plan is structured to cover essential aspects vital for a comprehensive strategic framework. It details the business’s operational processes, marketing strategies, market analysis, competitive landscape, management team, and financial projections.

  • Executive Summary: Offers an overview of your dry cleaning service concept, market analysis, management, and financial strategy.
  • Facility & Location: Describes the facility’s layout, equipment, and the strategic importance of its location. 
  • Services & Prices: Lists the dry cleaning and additional services offered, such as specialized care for delicate fabrics and alterations, along with a pricing structure.
  • Key Stats: Shares industry size, growth trends, and relevant statistics for the dry cleaning market.
  • Key Trends: Highlights recent trends in the dry cleaning industry, such as online booking convenience and the shift towards eco-friendly cleaning solutions.
  • Key Competitors: Analyzes main competitors in your area and differentiates your service in terms of technology, service quality, and customer care.
  • SWOT: Strengths, weaknesses, opportunities, and threats analysis tailored to your dry cleaning business.
  • Marketing Plan: Specifies marketing strategies to promote your services, including online presence, local advertising, and customer engagement initiatives.
  • Timeline: Key milestones and objectives from the initial setup to the first year of operations. 
  • Management: Information on the management team, highlighting their background in the dry cleaning industry and areas of expertise. 
  • Financial Plan: Projects the 5-year financial performance of the dry cleaning service, including revenue targets, profit and loss statements, fundraising needs, cash flow projections, and balance sheet forecasts.

The business plan template of a dry cleaning

Dry Cleaning Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your dry cleaning business plan, offering a concise overview of your dry cleaning service and its offerings. It should detail your market positioning, the range of dry cleaning and laundry services you provide, its location, size, and an outline of day-to-day operations. 

This section should also explore how your dry cleaning business will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your business’s unique selling points that differentiate it from these competitors. 

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the business’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your dry cleaning business’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Dry Cleaning Business Plan executive summary1

Dive deeper into Executive Summary

Business Overview

For a Dry Cleaning Business, the Business Overview section can be effectively divided into 2 main segments:

Facility & Location

Briefly describe your dry cleaning facility’s physical environment, focusing on its cleanliness, organization, and the professional atmosphere that assures customers of high-quality service. Mention the business’s location, emphasizing its accessibility and the convenience it offers to customers, such as proximity to residential areas, office buildings, or ease of parking. Explain why this location is strategically chosen to attract your target clientele, considering factors like high foot traffic or the lack of nearby competitors.

Services & Pricing

Detail the range of dry cleaning and laundry services offered, from standard garment cleaning to specialized services such as stain removal, alterations, and pressing. Outline your pricing strategy, ensuring it reflects the quality of services provided and is competitive within the market you’re targeting. Highlight any unique offerings, such as eco-friendly cleaning options, same-day service, or subscription models that provide added value to your customers, encouraging repeat business and customer loyalty.

Make sure to cover here _Facility & Location _ Services & Pricing

residential cleaning services business plan

Market Overview

Industry size & growth.

In the Market Overview of your dry cleaning business plan, begin by exploring the size of the dry cleaning and laundry services industry and its growth potential. This analysis is essential for grasping the market’s extent and identifying opportunities for expansion. Consider factors such as the increasing urbanization, dual-income households, and the growing demand for professional attire in the workplace as drivers for industry growth.

Key market trends

Continue by discussing recent market trends, such as the growing consumer interest in convenience services like mobile apps for dry cleaning pickup and delivery, eco-friendly cleaning methods, and the integration of technology for improved customer service and efficiency. For instance, highlight the demand for services that offer non-toxic, environmentally safe cleaning processes, and the adoption of digital platforms for easy service scheduling and tracking.

Key competitors

Next, assess the competitive landscape, which may range from local mom-and-pop dry cleaners to large franchises, as well as online-only dry cleaning services. Emphasize what sets your business apart, whether it’s through superior quality and customer care, innovative services such as 24/7 automated pickup and drop-off kiosks, or specialization in high-end garments and fabrics. This section will help delineate the demand for dry cleaning services, the competitive environment, and how your business is positioned to succeed in this evolving market.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Dry Cleaning Business Plan market overview

Dive deeper into Key competitors

First, conduct a SWOT analysis for your dry cleaning business, identifying Strengths (such as high-quality cleaning services and convenient location), Weaknesses (including dependency on specialized equipment or fluctuations in demand), Opportunities (for instance, the potential for implementing eco-friendly cleaning techniques or expanding services to include alterations and repairs), and Threats (such as changes in environmental regulations or the rise of on-demand laundry apps).

Marketing Plan

Next, develop a marketing plan that outlines strategies to attract and retain customers through various initiatives. This could include targeted advertising in local publications and online platforms, promotional offers for new customers, loyalty programs for regular clients, and a strong social media presence to engage with the community and showcase your services. Consider partnerships with local businesses or real estate agencies to broaden your customer base.

Finally, create a detailed timeline that maps out key milestones for the dry cleaning business’s launch, marketing campaigns, customer growth, and potential service expansion. This timeline should provide a clear path for the business’s development, including short-term goals for establishing the brand in the local market and long-term objectives for growth and diversification of services.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dry Cleaning Business Plan strategy

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the dry cleaning business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the dry cleaning towards its financial and operational goals.

For your dry cleaning business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Dry Cleaning Business Plan management

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your dry cleaning business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your dry cleaning business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Dry Cleaning Business Plan financial plan

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Environmental Services in Lyubertsy

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IMAGES

  1. Residential Cleaning Business Plan Template in Word

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  2. Cleaning Service Business Plan Template

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  3. Business plan for cleaning service uk / mycorezone.com

    residential cleaning services business plan

  4. Cleaning Business Plan Template Pdf Free

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  5. Cleaning Service Business Plan

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  6. Cleaning Service Business Plan Template Free

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COMMENTS

  1. How to Write a Cleaning Service Business Plan

    Appendix It's especially important for a cleaning service business plan to consider the wide range of services and related products you may offer. Your business might provide specialized cleaning services, or sell eco-friendly cleaning products along with cleaning homes or office spaces.

  2. How To Start A Cleaning Business (2024 Guide)

    Learn how to start a cleaning business as a side gig or a full-time career, with tips on choosing your business structure, niche, rates, equipment and marketing. Find out the steps to start a cleaning business, from market research to pricing to insurance, and get answers to frequently asked questions.

  3. Cleaning Service Business Plan Template [Updated 2024]

    Learn how to write a business plan for your residential cleaning service business with this template. It covers the key sections, such as company analysis, industry analysis, customer analysis, competitive analysis and marketing plan. Download the template and get tips on funding, growth and success.

  4. Business Plan for a Cleaning Business: Complete Guide

    Learn how to write a solid business plan for a cleaning business, including the executive summary, business overview, market overview, financial plan, and funding ask. Find out the key information and data you need to secure funding from investors or lenders. Download a free template and financial model for your cleaning business plan.

  5. How to Start a Cleaning Business: Complete Guide with Checklist

    Learn how to start a cleaning business with this comprehensive guide and checklist. Find out the types of cleaning services you can offer, how to register your company, get insurance and licenses, and more. Download a free checklist to plan your business.

  6. Cleaning Service Business Plan Example

    Why Us? We are a high end house cleaning service that can be completely trusted in client's home. MHCS will offer a wide range of services to the residential client, from general room cleaning, to laundry, to child/pet disasters. Expectations Forecast We will have over 200,000 of sales our first year. We will be making a net profit by year 3.

  7. Sample Cleaning Service Business Plan

    Our sample cleaning service business plan includes the key elements to help you create your own successful cleaning service business plan. ... Prices for their residential cleaning services start at an average of $120 for a small home, scaling up based on the size of the property and specific cleaning requirements.

  8. How to write a cleaning services business plan

    Learn how to write a strategic cleaning services business plan that covers six key sections: executive summary, business description, market analysis, business strategy, financial plan and growth plan. Find tips and examples for each section to help you start a profitable new business.

  9. Free Cleaning Service Business Plan Template + Example

    Get the most out of your business plan example. Follow these tips to quickly develop a working business plan from this sample. 1. Don't worry about finding an exact match. We have over 550 sample business plan templates. So, make sure the plan is a close match, but don't get hung up on the details. Your business is unique and will differ from ...

  10. How to Write a Cleaning Services Business Plan

    Your cleaning services business plan helps you determine how to leverage finances, equipment, and employees to grow your business. It also informs how competitors and your location affect your prices, marketing strategy, and service offerings. A business plan minimizes the risk of wasting resources on pursuits that are unlikely to succeed, and ...

  11. Executive Summary of a Residential Cleaning Business (Example)

    The residential cleaning business constitutes approximately ~15% of the total US cleaning services industry, with a market size of ~$14 billion (2023-30 CAGR of +6.6%). Our local market is vibrant and competitive, with [5] key competitors identified within a [x] mile radius.

  12. How to Start a Cleaning Business

    Download our Ultimate Cleaning Service Business Plan Template here. 15 Steps To Start a Cleaning Business: ... Residential Cleaning Service: Offer cleaning services to homeowners and renters. This may include regular cleaning, deep cleaning, move-in/move-out cleaning, or specialized services like carpet cleaning or window washing. ...

  13. Cleaning Business Plan Template & Example [Updated 2024]

    If you want to start a Cleaning business or expand your current Cleaning service, you need a business plan. The following Cleaning business plan template gives you the key elements to include in a winning cleaning service business plan.

  14. How to start your own house cleaning business

    Market your residential cleaning business. Once you have the basics set up, it's time to start spreading the word about your new house cleaning business. ... Start with a thorough plan, provide great service, and keep marketing - your small business will grow through referrals and digital word-of-mouth. Keep going, and soon you'll have a ...

  15. Free Cleaning Service Business Plan (Download PDF Sample)

    Components of a Cleaning Services Business Plan 1. Executive Summary 2. Company Description 3. Objectives 4. Market Analysis 5. Organizational Structure 6. Cleaning Services 7. Marketing and Sales 8. Funding Requests 9. Financial Projections 10. Appendix

  16. Cleaning Service Business Plan

    PDF. Size: 2MB. Download. A successful business plan includes sections like an executive summary, a company description, extensive market analysis, business operations, financial projections and a lot more. This sample residential cleaning business plan comes in a way smarter than contemporary plans.

  17. Residential Cleaning Business Plan

    Qualities like the business location, positioning against the competition, budgeting, and other elements are all vital to Startup success. Pro Business Plans works to create residential cleaning business plans for new or existing companies aiming towards success. A quality residential cleaning plan typically focuses on a few dimensions that are ...

  18. Sales & Marketing Plan for a Residential Cleaning Business

    This guide will help you create a sales and marketing plan tailored specifically for the business plan of a residential cleaning business. We'll begin with the necessity of a thorough market analysis to understand competitors and client needs. We then focus on establishing a robust brand identity and strategic positioning within the market.

  19. Sparkling ROI: 4 Ways To Cash In On The $400B Cleaning Industry

    To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that's projected to reach $633B by 2030.. Source: Subreddit Stats At Trends, we love "unsexy" businesses, particularly ones that "don't have flashy tech, aren't in the news, haven't raised much funding, and mint cash," as Sam Parr used to say.

  20. Cleaning Services Business Plan Examples

    To get an idea of what your business plan should look like, check out these sample business plans for cleaning services, janitorial services, carpet and upholstery cleaning services, and other related businesses. If you're looking to develop a more modern business plan, we recommend you try LivePlan.

  21. Best 15 House Cleaners in Lyubertsy, Moscow Oblast, Russia

    Before you hire a house cleaner in Lyubertsy, Moscow Oblast, browse through our network of over 33 local house cleaning services. Read through customer reviews, check out their past projects and then request a quote from the best house cleaning services near you. Finding house cleaning services in my area is easy on Houzz.

  22. CLEAN AIR, LLC Company Profile

    Find company research, competitor information, contact details & financial data for CLEAN AIR, LLC of Lyubertsy, Moscow region. Get the latest business insights from Dun & Bradstreet.

  23. Dry Cleaning Business Plan PDF Example

    Strategy SWOT. First, conduct a SWOT analysis for your dry cleaning business, identifying Strengths (such as high-quality cleaning services and convenient location), Weaknesses (including dependency on specialized equipment or fluctuations in demand), Opportunities (for instance, the potential for implementing eco-friendly cleaning techniques or expanding services to include alterations and ...

  24. Best 15 Environmental Services in Lyubertsy, Moscow Oblast, Russia

    Read through professional profiles for information on qualifications, experience and services provided. Find environmental service & restoration companies near me on Houzz Before you hire an environmental restoration service in Lyubertsy, Moscow Oblast, browse through our network of over 3 local environmental service & restoration companies.

  25. Rent and Sale spaces in Central

    🏬🏬🏬 Rent and Sale spaces in Central from landlord. Found 1694 spaces for rent and sale in 2204 buildings Moscow