Business Plan Management Team Section

An overview of your founders, key employees, and advisors, management team.

The purpose of including the management team in a business plan is that it provides an overview of your founders and key employees. Yet, in the beginning, that might be just one person. You can increase your plan’s credibility by establishing a supporting cast of key mentors and advisors and including them in this section.

This article provides information about how to present your management team, including examples and a management team template you can use for your business plan.

Important Considerations for Presenting Your Management Team

Venture capitalists will often say, “We don’t invest in ideas. We invest in people.” Their rationale is that, over time, the idea will have to evolve. The right team will develop the idea into a winner. But the wrong team can ruin even what was initially an outstanding idea. So the question to be answered by this section is, “What experience and achievements in this team’s past demonstrate that they will succeed in this new business?”

Business Plan Outline for your Management Team:

The structure for the management team section of your business plan is straightforward. For each bullet point item below, expand on the experience and value brought to your company by their participation. The following sections will recommend best practices for presenting your management team in a way that investors and lenders will appreciate.

  • Key Employees

Hiring Plans

Board members.

  • Professional Advisors

Founders and CEOs

Most startup businesses will be led by the founder as the Chief Executive Officer or CEO. For a startup, the title of President is equally suitable.

If Your Founder is also the CEO

Assuming your President or CEO is also the founder, begin your Management Team section with a description of the individual who will be the CEO or senior person in charge of running the company.

Under the heading of Founder and CEO, include a mini-bio relevant to the credibility of this person leading the firm to success. A lender or investor will go to LinkedIn to get the full bio, so stick to the essential elements.

The best thing you can say about the founder is that he or she has CEO-level experience running a similar business or one in a similar space. Realistically, you’re only sometimes going to be able to say that. What can you say?

First, present the most relevant experience that makes the CEO “investable.” That could be technical expertise, sales experience, or management skills from another company. By stating the most relevant experience to the new business right up front, you’ll help the reader see the transferable skills. If there is no CEO experience, don’t worry. In the following sections, we’ll show you how to build a bridge of confidence to cover that gap.

If Your Founder is not the CEO

If the founder is not the CEO, two questions must be answered in this lead-off sub-section of your business plan management team. First, why is the founder not leading the company as its CEO? Next, what role will the founder play in the business?

Hopefully, the first question answers itself by presenting the outstanding qualifications of the CEO, such that the reader would be impressed by the fact that you were able to get this person to come on board to grow your business. A simple example would be:

Robert Nelson has 20 years of experience in our industry, 10 of that as a CEO. Robert will lead MyCo as our CEO. Robert is known and respected in the field and will surely accelerate our growth.  

Dana Elders, our founder, worked under Robert as the head of sales, where he flourished. Dana will be MyCo’s President and will also be responsible for driving revenue. 

Whatever the circumstances are that led to your founder not being the CEO, one would expect that there is an advantage with an upside. Otherwise, why would the founder abdicate this role? Be sure to identify the upside in your business plan.

Key Management Team Members

Highlight the relevant experience and accomplishments your team brings to the table. You can include the resumes of your key management team members as appendices in your business plan and refer to them in this section.

Whom should you include?

Include as many of the following roles in your management team as you have filled. Adapt these to align more closely with the important roles in your industry.

  • Any VP-level person
  • Chief Operating Officer
  • Chief Financial Officer
  • Chief Product Officer
  • Chief Technology Officer
  • Head of Sales
  • Head of Marketing
  • Head of Operations
  • Any outstanding contributor with experience that will obviously contribute to the success of your business.

What to Say about Each Person on Your Management Team

For each individual you list, include their relevant experience, transferable skills, and key accomplishments, emphasizing factors that will contribute to your business’ success. Avoid making readers “connect the dots” on their own. Rather, make the connection for them.

For example:

Jose Rodero, VP of Product and Marketing.  

In Jose’s previous role as Chief Product Officer of LikeMine Company, he expanded into new markets and tripled the size of the business in three years. This experience is ideal for MyCo as we move beyond a single market to expand into adjacent markets. 

Highlight Relevant Accomplishments

For each person you list in the key management section, it’s helpful to convey a pattern of accomplishments, such as, “At her last company, Ms. Johnson was named Employee of the Year for the past two years. During that time, she was twice promoted. First to VP of Sales and then to COO.

Leave out admirable but “sideline” accolades such as, “Ms. Johnson is a two-time winner of the La Jolla Triathlon.” Unless an accolade relates to the success of your business, you’re better off mentioning it in the biography (included as an appendix) or leaving it out altogether.

At the early stages of your company, you might be missing some key people on your management team—this is normal and acceptable. Usually, this has a lot to do with why you are seeking funding. If you haven’t yet hired all your key people, you can address this in your business plan in two ways.

First, if you have lined up some individuals who will come on board when you bring in your funding, you can identify them in your business plan. If this information is not ready to be disclosed, you can allude to it in generalized terms without divulging the person’s name or current company.

“We have identified an individual with ten years of experience in a similar company to fill the Director of Marketing role. Pending the timing of our funding, we expect this person to join our team.

Next, address any gaps in your management team that need to be filled. Identify key hires that remain and the order in which you expect to fill the positions. Doing so shows that you’re thinking ahead and shields you from any criticism about holes in your current team.

While you may think these gaps are a weakness in your plan, your potential investors or lenders become a source of free candidate referrals!

Board of Directors versus Board of Advisors

There are two types of boards: a board of directors and a board of advisors, sometimes called an advisory board. A board of directors can have specific legal responsibilities and authority. For that reason, some individuals would prefer to join a board of advisors.

A board of advisors generally has fewer or no formal responsibilities but can be just as beneficial to the company through the guidance they provide. It’s never too early, and your business is never too small to have a board of advisors.

Whether it’s a board of directors or a board of advisors, it is important to surround yourself with experienced advisors who will provide sound advice that you will be willing to follow. Anything less will waste your time and theirs.

One founder we met with had this to say about a particular board member:

“I selected him to be on the board of my first company because he was strongly recommended by two successful business people I knew. I found him to be someone who pushed back on many of my ideas, asked lots of tough questions, and always held me to task on everything I said we would accomplish. We were not friends outside of the business.

When I started my next business, and we needed to set up a board–he was the first person I called.” 

Your best board members may not be your best friends, and hopefully, they won’t be people who think just like you. A board brings a diversity of thought and critical thinking. They help you be a better version of yourself.

Having a board of directors or board of advisors tells lenders and investors that you value the input of outside thinking and have the skills to build relationships with people who can help your business succeed. That bodes well for the future success of your business!

Board of Directors

Your initial board of directors will almost certainly be led by the founder as its Chair. Typically, a co-founder, angel investor, or key employee with very senior executive experience might also be on the board. A small board of directors is fine, especially if you’ll be adding a board of advisors.

Depending on the state where you start your business and your corporate structure, a minimum number of board members may be prescribed.

Advisory Board

If you still need to get a board of directors beyond the minimum required roles, consider putting together a board of advisors. Chances are you have mentors and people with relevant experience who are giving you input on your business idea. Perhaps one of them is even a customer or potential customer.

Consider asking these people to agree to be on your board of advisors, a group that would meet quarterly to hear updates on your business and to provide input. With their consent, you can list members of your board of advisors in your business plan. You’ll find that accomplished people are often happy to join your board of advisors for little or no compensation.

What to Show in Your Business Plan for Board Members (Directors and Advisors)

For each board member in your board of directors and board of advisors, list their name, current or most recent position, and company. If members have special experience that pertains strongly to your business, naturally, you would also want to include that information. Include up to two or three sentences of narrative about each board member.

Using the format above, first list your Board of Directors and then your Board of Advisors.

Professional Services Advisors

If you have worked with an attorney to establish your business, an accountant to help prepare your financial forecasts, or an advertising or PR firm to help prepare some promotional materials—include these organizations in your business plan’s management section under the heading “Professional Advisors.”

Bankers and investors are often well-connected to area professional service providers. Knowing that you are working with recognized names in the business community can boost your credibility. It also tells the reader that you’re being advised by professionals.

Be sure to let your advisors know in advance that you’ve listed them in your business plan since oftentimes, they’ll get a phone call asking for their impressions of the business. Better still, seek and obtain their permission.

In this section, include the type of services provided, the name of the firm, and your primary contact.

Legal Advisors: Dewey and Howe. Jerry Mander, Partner.

Management Team Example Summary

Most startup businesses have a lean management team. A savvy founder will find a way to surround him or herself with individuals who will help the business get started, grow and thrive as non-executive contributors.

Use our provided information and management team examples to present a well-rounded management team section in your business plan.

If you still need to get some of the ancillary advisors we’ve recommended, now is the time to expand your influence circle. You’ll find that there are highly qualified individuals who are willing and even enthusiastic to be a part of your success.

Ready to complete your business plan in just 1 day?

Click GET STARTED to learn more about our fill-in-the-blank business plan template.  We’ll step you through all the details you need to develop a professional business plan in just one day! 

Successfully used by thousands of people starting a business and writing a business plan.  It will work for you too!

business plan management team sample

  • Business Plan Builder

Financial Forecasting

  • Canvas Modeling
  • Product Tour
  • Business Consultants and Advisors
  • Entrepreneurs And Small Businesses
  • Accelerators & Incubators
  • Educators & Business Schools
  • Students & Scholars
  • Sample Business Plans
  • business plan course

Strategic Canvas Templates

  • E-Books, Guides & More
  • Success Stories

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Upmetrics

  • 400+ Sample Business Plans

Business Plan Course

E-books, guides & more.

  • WHY UPMETRICS?

Customers Success Stories

Business planning, ai assistance, see how upmetrics works  →, stratrgic planning, business consultants, entrepreneurs and small business, accelerators and incubators, educators & business schools, students & scholars.

  • Sample Plans

Tips on Writing the Management Team Section of a Business Plan

Ultimate Guide On Writing A Business Plan

Free Ultimate Guide On Writing A Business Plan

  • December 21, 2023

10 Min Read

Management Section

A business is as efficient as its team and its management. It, therefore, becomes important for business owners to build a structured management team that achieves the objectives and goals set by the organization. Thus, making the management section of a business plan the most essential component.

Andrew Carnegie , an American steel magnate, beautifully summarized it –

Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.

A business management plan helps build an efficient team and formalize business operations . This helps businesses streamline strategies to achieve their goals.

It, therefore, becomes imperative that business owners pay utmost importance while writing the management section of a business plan.

So, if you are a business owner who is looking to formalize their business structure and write the management team section in their business plan , this guide is for you.

Here’s a sneak peek into what you’ll learn:

Table of Contents

  • What Is the Management Section?
  • Importance of the Management Section
  • What to Include in the Management Section?
  • Example of a Management Section Plan
  • Ensure That the Management Section Is Fool-proof?

Sounds good? Let’s dive in.

What Is The Management Section Of A Business Plan?

The management section of a business plan is an in-depth description of a business’s team, its structure, and the ownership of a business.

The section discusses in detail who is on the management team – internal and external- their skill sets, experiences, and how meaningfully they would contribute to an organization’s goals and outcomes.

Now that we have defined what is the management section of a business plan, let’s understand why it is so important.

The Importance Of The Management Section Of A Business Plan

The management section helps you to:

1. Convince your investors (banks and government agencies) to disburse loans and grants for your business idea

2. Prove that your management team can execute your idea and if not, help hire the right fit for a position

3. Share how your advisory board can help your team succeed

What To Include In the Management Section Of A Business Plan?

The management section of a business plan helps in formalizing and structuring the management team plan and is comprised of

  • The Management Team
  • The Management Team Gaps
  • The Management Structure

Let’s understand them in detail.

1. The Management Team

An organization’s entire management team can be divided into parts – the internal team and the external team.

The Internal Management Team

A business team consists of several departments. The most common departments are – Marketing, Sales, IT, Customer Service, Operations, Finance, and HR.

These departments may or may not be required. It purely depends on the nature and functioning of your business. For example, a dental clinic may not require a sales department per se.

The entire management team is compartmentalized according to their responsibility. This helps the business owners and investors be aware of the roles, benefits, ESOPs (if applicable), profit sharing (for sales), work contracts, NDAs (Non-Disclosure Agreements), and Non-Competition Agreements of the entire team.

It is recommended that business owners collect and document the following information about their team:

  • Educational Background
  • Work Experience
  • Accomplishments

The Internal Management Team

For example, your present VP of Marketing helped their previous company grow its bottom line from $3 million to $10 million over 18 months.

The External Management Team

The external management team is usually composed of – Advisory Board Members and Professional Services.

Advisory board members help by :

  • Establishing trust, showing results, and experiencing the table.
  • Increasing the confidence of investors and consumers.

This helps attract talented employees to the team. Credible advisory board members show great commitment to a company’s growth. Therefore, it becomes important to document their experience and specialization in the business management plan. The advisory board members can help give valuable advice that internal team members need or lack.

If your business has not or will not have VC funding, you may not require board members on your team.

Usually, board members meet quarterly or monthly to provide strategic guidance in place of stock options in your company. This helps attract the best advisors and motivates them to invest in your business.

For example, founders and business owners coming to raise funds in Shark Tank , a business television series, are looking for advisory members who would invest money and provide guidance on necessary steps.

On the other hand, Professional Service helps by

  • Offering highly specialized advice and sharing knowledge.
  • Business owners make key strategic management decisions.

Such services help businesses leverage skills that would be difficult to build and acquire over a short period.

Examples of such professional services are

Examples of such professional services

  • IT Consultants
  • Business coaches and consultants

After a brief overview of the Management Team of an organization, let’s dive into what to include in Management Team Gaps.

2. The Management Team Gaps

The management team gap is an important part of the management section. Primarily because it helps document if your management team currently has gaps or missing skills. Your team may lack a few required skills while starting. The management team gaps help you to be aware and make efforts to close this gap.

As a business owner, you must document what positions are missing and who ought to fill that positions or take responsibility.

For example, if you need a VP of Sales, clearly document this in the section.

Also, write down the job description and key responsibilities to be undertaken,

Example – You might mention that role required 10 years of experience in the sales domain. The applicant must have experience handling a sales team, closing new accounts, working in tandem with the marketing team, and having relevant startup experience.

Be as detailed as possible. This will help you build a checklist while interviewing the right candidate and also win investor confidence in your managerial skills.

Following are a few key positions you would want to include in your management team:

  • Founder and/or, CEO
  • Chief Technical Officer (CTO)
  • Chief Marketing Officer (CMO)
  • Chief Operating Officer (COO)
  • Chief Financial Officer (CFO)
  • Chief Human Resources Officer (CHRO)
  • Head of Product Management (PM)
  • VP of Sales
  • VP of Marketing
  • UX Designer
  • Digital Marketing Manager
  • Business Development Manager
  • Customer Service Manager
  • Customer Success Manager
  • Sales Managers/Sales Staff
  • Advisory Board Members

Let’s dive into the nitty-gritty of the management structure.

3. The Management Structure

The management structure defines how a business organizes its management hierarchy. A hierarchy helps determine the roles, positions, power, and responsibilities of all team members.

The management structure also depends upon the type of business ownership. Business ownership can be – a sole proprietorship, partnership, or simply an LLC.

Following is a sample management structure of an organization.

The Management Structure

Now that we understand what details we need to document in the business management plan, let’s look at a few examples of the management plan.

The ultimate guide to starting a business

Example Of A Management Section Plan

[management section of a hotel], [management team], internal team members.

Name: Charles Fargo Role: Owner Responsibility: Formulating key strategies, defining budgets , and building a business plan Experience: 35 years of owning multiple hotels in Las Vegas Educational Background: B.Sc in Hospitality Management from South Dakota State University.

Name: Michael Clark Role: General Manager Responsibility: Overall hotel operations – guest interactions, revenue management, brand ambassador of the hotel, customer satisfaction, and experience, leadership to all departments Experience: 25 years working with several technology hotels as the general manager. Educational Background: MBA from Wharton School

Name: George Trump Role: Department Manager Responsibility: Manage employees, smooth coordination amongst employees, plan daily affairs of the department, strategize, prepare reports, and deal with complaints and suggestions. Lead team members to function as a team Experience: 15 years working as a department manager Educational Background: BSc in Hotel Management from Texas University

Note: There can be multiple Department Managers depending on the nature of your business. In the case of hotels, departments can include – housekeeping, logistics, security, food, and banquets.

Name: Donald Clooney Role: Marketing and Sales Manager Responsibility: Increase occupancy and generate revenue. Position the hotel as an option for leisure activities, relaxation, and holidays. Experience: 11 years working as the marketing and sales manager for hotels Educational Background: MBA in Tourism and Hospitality from Midway University

External Team Members

Advisory Board Member

#1 Richard Branson Responsibility: Strategic advisory for sustainable growth and expansion Experience: Founder of Virgin Group

Professional Services

[management structure].

Example Of A Management Section Plan

There is a gap in one key position in our startup.

#1 Chief Finance Officer (CFO) Responsibilities: Finance, Accounting, Tracking Profit and Loss, and overseeing FP&A (Financial Planning and Analysis)

How To Ensure That The Management Section Of Your Business Plan Is Fool-Proof?

“In preparing for battle I have always found that plans are useless, but planning is indispensable.” ― Dwight D. Eisenhower

By building a fool-proof management plan and ensuring that all the intricate details are accounted for, we can ensure that your business has a greater chance of succeeding.

Business planning software like Upmetrics ensures that business owners, like you, get the management section planning correct on the first attempt itself.

You can also get started with a free demo today to discover how Upmetrics can help you plan your business in a breeze.

Build your Business Plan Faster

with step-by-step Guidance & AI Assistance.

crossline

About the Author

business plan management team sample

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Upmetrics logo

Reach Your Goals with Accurate Planning

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

trustpilot reviews

Popular Templates

The-Ultimate-Guide-To-Writing-A-Business-Plan

  • Starting a Business
  • Growing a Business
  • Business News
  • Science & Technology
  • Money & Finance
  • Subscribers For Subscribers
  • Store Entrepreneur Store
  • Spotlight Spotlight
  • United States
  • Asia Pacific
  • Middle East
  • South Africa

Copyright © 2024 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC

JUST RELEASED: View the 2024 Franchise 500 Ranking

  • 12 Reasons You Need a Business Plan
  • What to Include and Not Include in a Successful Business Plan
  • The Top 4 Types of Business Plans
  • 6 Tips for Making a Winning Business Presentation
  • 12 Ways to Set Your Business Goals and Objectives
  • 3 Key Things You Need to Know About Financing Your Business
  • How to Use Your Business Plan Most Effectively
  • How to Pitch Your Business Plan in 6 Minutes
  • The Main Objectives of a Business Plan
  • The Basics of Writing a Business Plan
  • A Step-by-Step Guide to Presenting Your Business Plan in 10 Slides
  • How to Assess the Potential of Your Business Idea
  • How to Fund Your Business Through Friends and Family Loans and Crowdsourcing
  • How to Fund Your Business Using Banks and Credit Unions
  • How to Fund Your Business With an SBA Loan
  • How to Fund Your Business With Bonds and Indirect Funding Sources
  • How to Fund Your Business With Venture Capital
  • How to Fund Your Business With Angel Investors
  • How to Use Your Business Plan to Track Performance
  • How to Make Your Business Plan Attractive to Prospective Partners
  • When to Update Your Business Plan
  • How to Write the Management Team Section to Your Business Plan
  • How to Create a Strategic Hiring Plan
  • How to Write a Business Plan Executive Summary That Sells Your Idea
  • How to Raise Money With Your Business Plan's Executive Summary
  • How to Build a Team of Outside Experts for Your Business
  • Use This Worksheet to Write a Product Description That Sells
  • What Is Your Unique Selling Proposition? Use This Worksheet to Find Your Greatest Strength.
  • Customers and Investors Don't Want Products. They Want Solutions.
  • 5 Essential Elements of Your Industry Trends Plan
  • How to Identify and Research Your Competition
  • Who Is Your Ideal Customer? 4 Questions to Ask Yourself.
  • How to Identify Market Trends in Your Business Plan
  • How to Define Your Product and Set Your Prices
  • How to Determine the Barriers to Entry for Your Business
  • How to Get Customers in Your Store and Drive Traffic to Your Website
  • How to Effectively Promote Your Business to Customers and Investors
  • What Equipment and Facilities to Include in Your Business Plan
  • How to Write an Income Statement for Your Business Plan
  • How to Make a Balance Sheet
  • How to Make a Cash Flow Statement
  • How to Use Financial Ratios to Understand the Health of Your Business
  • How to Write an Operations Plan for Retail and Sales Businesses
  • How to Make Realistic Financial Forecasts
  • How to Write an Operations Plan for Manufacturers
  • How to List Personel and Materials in Your Business Plan
  • What Technology Needs to Include In Your Business Plan
  • The Role of Franchising
  • 6 Steps to Getting Your Business Plan In Front of Investors
  • The Best Ways to Follow Up on a Buisiness Plan
  • The Best Books, Sites, Trade Associations and Resources to Get Your Business Funded and Running
  • How to Hire the Right Business Plan Consultant
  • Business Plan Lingo and Resources All Entrepreneurs Should Know
  • How to Write a Letter of Introduction
  • What To Put on the Cover Page of a Business Plan
  • How to Format Your Business Plan

How to Write the Management Team Section to Your Business Plan Think you've got an all-star lineup? These are the key characteristics to showcase.

By Eric Butow • Oct 27, 2023

Key Takeaways

  • Who to include in your org chart
  • The key traits to highlight

Opinions expressed by Entrepreneur contributors are their own.

This is part 1 / 8 of Write Your Business Plan: Section 3: Selling Your Product and Team series.

One crucial aspect of any business plan is the management team slide, which outlines the key employees in the organization. Here are some things to keep in mind when putting together your all-star lineup.

Put Yourself First

Don't be modest. If you're the head of the business, you should feature yourself first. After all, you are the entrepreneur behind the business venture, and you will have to put your neck on the line, answer the hard questions, and take the criticism— as well as the praise and acclaim, should there be some.

If you want to impress people with your management team, it's essential to let your readers know who is at the helm and who is selecting the management team. Explain your background, including your vision, your credentials, and why you chose the management team you did.

A business follows the lead of the founder, and as such, you need to briefly explain what is expected of this management team and the role you see it, as a group, playing in the future of this business.

Related: Does Your Team Have the Right Stuff to Attract Venture Capital?

Highlight These Characteristics

Identifying your managers is about presenting what they bring to the table. You can provide this by describing them in terms of the following characteristics:

Education Impressive educational credentials among company managers provide strong reasons for an investor or other plan reader to feel good about your company. Use your judgment in deciding what educational background to include and how to emphasize it. If you're starting a fine restaurant, for example, and your chef graduated at the top of her class from the Culinary Institute of America, play that front and center. If you're starting a courier service and your partner has an anthropology degree from a little-known school, mention it, but don't make a big deal out of it.

Employment Prior work experience in a related field is something many investors look for. If you've spent ten years in management in the retail men's apparel business before opening a tuxedo outlet, an investor can feel confident that you know what you're doing. Likewise, you'll want to explain your team members' key, appropriate positions. Describe any relevant jobs in terms of job title, years of experience, names of employers, and so on. But remember, this isn't a resume. You can feel free to skim over or omit any irrelevant experience. You do not have to provide exact dates of employment.

Related: How to Craft a Business Plan That Will Turn Investors' Heads

Skills A title is one thing, but what you learn while holding it is another. In addition to pointing out that you were a district sales manager for a stereo equipment wholesaler, you should describe your responsibilities and the skills you honed while fulfilling them. Again, list your management team's skills that pertain to this business. A great cook may have incredible accounting skills, but that doesn't matter in the new restaurant's kitchen.

Each time you mention skills that you or a management team member has spent years acquiring at another company, it will be another reason for an investor to believe you can do it at your own company.

Accomplishments Dust off your plaques and trot out your calculator for this one. If you or one of your team members has been awarded patents, achieved record sales gains, or once opened an unbelievable number of new stores in the space of a year, now's the time to talk about it. Don't brag. Just be factual and remember to quantify. If, for example, you have twelve patents, your sales manager had five years of thirty percent annual sales gains, and you oversaw the grand openings of forty-two stores in eleven months, this is the stuff investors and others reading your business plan will want to see. Investors are looking to back impressive winners, and quantifiable results speak strongly to businesspeople of all stripes.

Personal information Investors want to know with whom they're dealing in terms of the personal side. Personal information on each member of your management team may include age, city of residence, notable charitable or community activities, and, last but not least, personal motivation for joining the company. Investors like to see vigorous, committed, and involved people in the companies they back. Mentioning one or two of the relevant personal details of your key managers may help investors feel they know what they're getting into, especially in today's increasingly transparent business climate.

Related: How to Evaluate Your Startup Like a VC

Who to Include in Your Plan

Should you mention everyone in your organization down to shop foremen or stop with the people on your executive committee? The answer is probably neither. Instead, think about your managers in terms of the crucial functions of your business.

In deciding the scope of the management section of your plan, consider the following business functions, and make sure you've explained who will handle those that are important to your enterprise:

  • Advertising
  • Distribution
  • Human Resources
  • Technical Operations

Related: How To Build a Team of Outside Experts for Your Business

What Does Each Person Do?

There's more to a job than a title. A director in one organization is a high and mighty individual, whereas a director is practically nobody in another company. Many industries have unique job titles, such as managing editor, creative director, and junior accountant level II, with no counterparts in other industries.

In a longer plan, when you give your management team's background and describe their titles, don't stop there. Go on and tell the reader exactly what each management team member will be expected to do in the company. This may be especially important in a startup, where not every position is filled. If the CFO will handle your marketing work until you get further down the road, let readers know this upfront. You certainly can't expect them to figure that out on their own.

In a shorter business plan, or mini-plan , choose those people most vital to your business. If you are opening a martial arts studio, the instructors, or lead instructors, are significant, as is the software developer in a new software company. While you have room to describe these people in more detail in a longer plan, in the shorter miniplans, use one defining sentence for your top five people.

Related: 6 Tips for Making a Winning Business Presentation

Future Hires

If you do have significant holes in your management team, you'll want to describe your plans for filling them. You may say, for example, "Marketing duties are being handled temporarily by the vice president for finance. Once sales have reached the $500,000 per month level, approximately six months after startup, a dedicated vice president of marketing will be retained to fulfill that function."

In some cases, particularly if you're in a really shaky startup and need solid talent, you may have to describe in some detail your plans for luring a hotshot industry expert to your fledgling enterprise. Then, briefly describe your ideal candidate. For a mini-plan, you may write, "We plan to hire a marketing VP who excels in reaching our 20–29 target market."

Related: Vusi Thembekwayo's 7 Rules of Pitching

More in Write Your Business Plan

Section 1: the foundation of a business plan, section 2: putting your business plan to work, section 3: selling your product and team, section 4: marketing your business plan, section 5: organizing operations and finances, section 6: getting your business plan to investors.

Successfully copied link

comscore

How to Write the Management Team Section of a Business Plan

  • Small Business
  • Business Planning & Strategy
  • Write a Business Plan
  • ')" data-event="social share" data-info="Pinterest" aria-label="Share on Pinterest">
  • ')" data-event="social share" data-info="Reddit" aria-label="Share on Reddit">
  • ')" data-event="social share" data-info="Flipboard" aria-label="Share on Flipboard">

How to Write a List of Key Company Principals

How to write a bio that sells you and your company, what are the functions of a business plan.

  • How to Make a Creative "About Me" on Facebook
  • How to Write Your Business Proposal

Of course, they'll read the market analysis section – and you can expect them to linger over the financial projections section. But if there's one section of a business plan that may carry the greatest weight with lenders, investors and potential strategic partners, it's the management team section. This is where you provide details about the education, qualifications and experience that you and your management team bring to your small business. Written in a crisp and focused manner, the management team section should help those third parties recognize what sets your business apart from others. And it should give meaning to that oft-repeated business maxim: “I don't invest in ideas; I invest in people.”

Gather Key Information

Before you put pen to paper – or your fingers to the keyboard – gather the information you need on your management team. At the least, you should have their resumes handy – and include them in the appendix of your business plan.

Also, be prepared to speak with members of your management team to fill in any blanks. Structure the management team section to include:

  • An organizational chart of your small business, including departments, department managers and employees. Biographical information about you, the owner, and any other owners. Specify your ownership percentage and exactly what your day-to-day responsibilities will be. Biographical information on your management team.* The credentials of any advisers who will be at your side providing expert advice, such as an accountant and a lawyer.

One Paragraph Poses One Big Challenge

Like many small-business owners, you may not think of yourself as a writer. So you may be relieved to know that you should devote only about one paragraph to each person you profile in the management section. But in the end, that should be one substantive paragraph, and it will require some finesse to pull it off.

As many writers will attest, being verbose isn't difficult; being concise yet enlightening can be a challenge. Put another way, you want to include only the most relevant and insightful information about your management team – and you want to be quick about it. So be prepared to edit your words ruthlessly as you structure the paragraph to include the team members' info:

  • Name and title. Education and professional credentials and some personal information. Primary responsibilities at your small business.

Expand the Second Component

Providing names and titles should be the easy part. The most robust part of your paragraph should proceed with ease if you include:

  • Education credentials, including college and major, and any relevant certifications. Employment highlights. Pick the last or last two titles and company affiliations unless there is something truly stellar in someone's past worth mentioning. Skills or specialties, meaning those things that someone truly excels at or is known for.* Notable accomplishments, which can serve as a subliminal message that they can be repeated at your small business.
  • Personal insights, which may include anything from community involvement to someone's rationale for joining your company. You have a lot of latitude here, so try to think in terms of what conveys the mark of a can-do, energetic person. If you're impressed by it, chances are someone reading your business plan will be too.

Spell Out the Third Component

Because you opened the paragraph with the person's name and title, you want to close it with a summation of the contributions you expect the person to make. Discretion here is important; you want to demonstrate to people reading your business plan that you've hired accomplished people, but you don't want to stray into the realm of hyperbole, either.

This said, after spelling out so many numbers and analytics in your business plan, the management section is your chance to expose the human side of your business. A good balance can be found in this paragraph:

Thomas Cole, Director of Marketing A mass communication graduate of Illinois State University, Tom brings to us nearly 20 years of marketing experience and a proven ability to integrate best practices into emerging businesses. Websites, smartphones and digital marketing all came of age as the proud redbird worked as a district marketing manager for ABC Media and then marketing manager for XYZ Newspaper Group, both in Chicago. Tom helped these companies navigate sea changes in the newspaper industry and return to profitability by developing imaginative and synergistic marketing campaigns. We expect him to replicate these efforts at Write-On Marketing, at least when he's not busy critiquing the latest creations at his family's award-winning Illinois winery.

Assuming that you believe people are your greatest asset, write your management section like the proud small-business owner you are – your instincts should serve you well.

  • NFIB: Parts of a Business Plan: 7 Essential Sections
  • Inc.: How to Write a Great Business Plan: Management Team
  • Entrepreneur: First Steps: Writing the Management Section of Your Business Plan
  • BP Plans: Coffee Export Business Plan

Mary Wroblewski earned a master's degree with high honors in communications and has worked as a reporter and editor in two Chicago newsrooms. Then she launched her own small business, which specialized in assisting small business owners with “all things marketing” – from drafting a marketing plan and writing website copy to crafting media plans and developing email campaigns. Mary writes extensively about small business issues and especially “all things marketing.”

Related Articles

What is an appendix in a business plan, how to write an executive summary on a marketing plan, what are the components of a good business plan, what are the 4 important parts of a business plan, why is an effective business plan introduction important, how to display your bio on wordpress, definition of a swot analysis, final summary for a marketing plan, opening statements for a sales letter, most popular.

  • 1 What Is an Appendix in a Business Plan?
  • 2 How to Write an Executive Summary on a Marketing Plan
  • 3 What Are the Components of a Good Business Plan?
  • 4 What Are the 4 Important Parts of a Business Plan?

wisebusinessplans logo

  • Customer Reviews
  • Net 30 Account
  • Wise Services
  • Steps & Timeline
  • Work at a Glance
  • Market Research at a Glance
  • Business Plan Writing Services
  • Bank Business Plan
  • Investor Business Plan
  • Franchise Business Plan
  • Cannabis Business Plan
  • Strategic Business Plan
  • Corporate Business Plan
  • Merge and Acquisition Business Plan (M&A)
  • Private Placement Memorandums (PPM)
  • Sample Business Plans
  • Professional Feasibility Study
  • PowerPoint Presentations
  • Pitch Deck Presentation Services
  • Business Plan Printing
  • Market Research
  • L-1 Business Plan
  • E-2 Business Plan
  • EB-5 Business Plan
  • EB-5 Regional Centers
  • Immigration Attorneys
  • Nonprofit Business Plan
  • Exit Business Planning
  • Business Planning
  • Business Formation
  • Business License
  • Business Website
  • Business Branding
  • Business Bank Account
  • Digital Marketing
  • Business Funding Resources
  • Small Business Loans
  • Venture Capital
  • Net 30 Apply

Wise Business plans logo

  • Frequently Asked Questions
  • Business Credit Cards
  • Talk to Us 1-800-496-1056

Management Team Section in Business Plan

How to Write Management Team Section in Business Plan

A business plan must include details about your key people and managers. 

The management team section in business plan includes a detailed introduction to the owners, managers, and key people.

How do you write the management team section in business plan?

The management team section explains the educational and professional backgrounds of your key people. You can convince potential lenders or investors of the professional capabilities of your organization. A competent team is a strong argument in your favor. 

The management team section in business plan also includes the vacant positions, the people you are looking for those positions, and how and when you plan to hire them. 

Want to write a business plan?

Hire our professional business plan writers to prepare your business plan!

Writing a management team section in a business plan is very easy; all you will need to do is to introduce your team to the world. 

If you have not hired yet, explain who you want to hire, describe their educational and professional background, and also mention their job description.

Collect Manager Resumes 

When writing the m anagement team section in business plan, c ollect the resumes of managers and key people. A resume typically packs every important professional detail about a person. You will need to use this information in the management team business plan section. 

Describe an ideal resume for a post if you are yet to hire a manager.

Group Employees in Categories 

Insert your organizational chart here. Show your chain of commands and describe who is who and what is what. 

Every organization is divided into different departments like management, HR, advertising/marketing, procurement, etc. You will need people with different skills in every position. 

Your organization chart will not only help introduce your team and chain of commands, but it will also help you prepare for hiring the right people for the job.

Introduce Key people 

Key people include owners, top management, key managers, etc. These are the primary decision-makers in an organization. Potential lenders or investors would like to know the people in your business, their profile, and their business philosophy. 

Include the resumes of your key people, their education or professional background, and their uniqueness for the business. 

Managers Employment History 

As the name suggests, you will tell the employment and professional history of managers. Though this is similar to the key people section, this part will include managers only. 

A relevant employment history speaks in favor of your sound choice.

Explain Team Gaps 

Team gaps are the positions yet to be filled. 

If you are starting a new business, you may only have key people. Your organization chart is helpful here too. 

Spot and name the vacant positions. Explain what the resume of the best candidates will look like and when you plan to hire. 

Want to see a sample of the management team section in a business plan? Check our professional business plan samples and see how it is done.

Access our free business plan examples now!

team section in business plan

5 Points to Include in Management Team Business Plan

  • Who are key managers? If you have appointed them already, mention them; if not, explain who you want to hire.
  • Discuss the educational backgrounds, professional experiences, and skills of managers. 
  • Explain the relevant industry experience of your managers. If you have not hired yet, describe who you will hire and give your desired profile. 
  • Explain who will be responsible for what. Including an organizational chart would be a good idea. 
  • What is the salary you will offer to attract the right people for the jobs?

WiseBusinessPlans is the company that writes business plans

The management team section should include details about the key members of your team, their roles and responsibilities, their qualifications and experience, and their contributions to the success of the business. It provides an overview of the skills and expertise within your team.

Showcase the qualifications of your management team by highlighting their relevant education, professional certifications, industry experience, and track record of success. Include specific achievements or notable projects they have been involved in.

If your management team is not fully formed, include the key positions you plan to fill and describe the ideal qualifications and experience for those roles. Highlight any progress made in identifying or recruiting potential team members.

Yes, you can include advisors or consultants who play a significant role in guiding your business. Briefly mention their expertise and how they contribute to the management and strategic decision-making process.

The management team section demonstrates the strength of your business by showcasing the collective expertise, experience, and skills of your team. It instills confidence in potential investors or lenders that your business is led by capable individuals who can effectively execute the business plan.

One Comment

Howdy very nice website!! Guy .. Beautiful .. Wonderful .. I’ll bookmark your web site and take the feeds also…I am glad to seek out a lot of helpful info right here in the put up, we need work out more techniques on this regard, thank you for sharing.

Leave a Reply

Your email address will not be published. Required fields are marked *

Quick Links

Made in USA

  • Investor Business Plans
  • M&A Business Plan
  • Private Placement
  • Feasibility Study
  • Hire a Business Plan Writer
  • Business Valuation Calculator
  • Business Plan Examples
  • Real Estate Business Plan
  • Business Plan Template
  • Business Plan Pricing Guide
  • Business Plan Makeover
  • SBA Loans, Bank Funding & Business Credit
  • Finding & Qualifying for Business Grants
  • Leadership for the New Manager
  • Content Marketing for Beginners
  • All About Crowdfunding
  • EB-5 Regional Centers, A Step-By-Step Guide
  • Logo Designer
  • Landing Page
  • PPC Advertising

Wise Business Plan New Logo White

  • Business Entity
  • Business Licensing
  • Virtual Assistant
  • Business Phone
  • Business Address
  • E-1 Visa Business Plan
  • EB1-A Visa Business Plan
  • EB1-C Visa Business Plan
  • EB2-NIW Business Plan
  • H1B Visa Business Plan
  • O1 Visa Business Plan
  • Business Brokers
  • Merger & Acquisition Advisors
  • Franchisors

Proud Sponsor of

  • 1-800-496-1056

US flag

  • (613) 800-0227

Canada flag

  • +44 (1549) 409190

UK flag

  • +61 (2) 72510077

Australia flag

  • Search Search Please fill out this field.
  • Building Your Business
  • Becoming an Owner
  • Business Plans

How to Write the Management Summary

Overview of the Management Summary Section of a Business Plan

Alyssa Gregory is an entrepreneur, writer, and marketer with 20 years of experience in the business world. She is the founder of the Small Business Bonfire, a community for entrepreneurs, and has authored more than 2,500 articles for The Balance and other popular small business websites.

business plan management team sample

The management summary section of your business plan describes how your business is structured, introduces who is involved, outlines external resources and explains how the business is managed.

This section backs up all of the data you've included elsewhere in the business plan by demonstrating the expertise of the team and resources behind your company.

Example of a Management Summary Section of a Business Plan

For an example of a management summary section, see the Coffee Kiosk Business Plan .

What Does a Management Summary Section of a Business Plan Include?

The management summary section covers all of the relevant information about personnel, anticipated growth and how the company is organized. This section can be broken down into the following parts:

  • Business Structure:  What business structure will your company take, a sole proprietorship , an LLC, a partnership or a corporation? This determination will form the basis for the rest of the areas in this section.
  • Management Team:  Who will oversee the company? If you're forming a corporation, who will make up the Board of Directors ? An organizational chart can be a good visual to use to illustrate this element.
  • Management Team Gaps:  What are your anticipated personnel needs? How will each role, once filled, contribute to the success of your company?
  • Other Personnel:  Aside from your Board and employees, what external support will help the business function? This could include attorneys, accountants, public relations professionals, administrative support and even an external advisory board.
  • Personnel Growth Plan:  What are the salaries of each person to be involved with the company for the next three years? This should provide a bottom line cost for personnel expenditures.

Tips for Writing the Management Summary Section of a Business Plan

The management summary helps the reader understand who is behind the company and what personnel resources may be needed in the future. Here are a few tips for ensuring that the management summary gives the reader the information they need to accurately analyze your company's potential.

Explain the Intricacies

Very rarely does a team function exactly as outlined in an organizational chart. Describe how key personnel will interact and how roles may cross to provide a well-rounded picture of the overall management.

Relate Personnel to Business Activities

Your goal should be to directly attach personnel to an individual role and the overall success of the company. You can accomplish this by relating the specific experience of each person to the role they will play in the business.

Don't Include the Kitchen Sink

In the management summary section, focus only on the most relevant biographical information that is most important to your business plan. Put the full bios in your appendix.

Let the Team Review

When you have drafted the summary, give your key personnel a chance to review it. This will give you a chance to confirm that you've accurately described the roles and responsibilities as understood by the team.

Business Plan Section 3: Organization and Management

This section explains how your business runs and who’s on your team. Learn how to present the information in this section of your business plan.

Organization and Management

This section of your business plan, Organization and Management, is where you’ll explain exactly how you’re set up to make your ideas happen, plus you’ll introduce the players on your team.

As always, remember your audience. If this is a plan for your internal use, you can be a little more general than if you’ll be presenting it to a potential lender or investor. No matter what its purpose, you’ll want to break the organization and management section into two segments: one describing the way you’ve set up the company to run (its organizational structure), and the other introducing the people involved (its management).

Business Organization

Having a solid plan for how your business will run is a key component of its smooth and successful operation. Of course, you need to surround yourself with good people, but you have to set things up to enable them to work well with each other and on their own.

It’s important to define the positions in the company, which job is responsible for what, and to whom everyone will report. Over time, the structure may grow and change and you can certainly keep tweaking it as you go along, but you need to have an initial plan.

If you’re applying for funding to start a business or expand one, you may not even have employees to fit all the roles in the organization. However, you can still list them in your plan for how the company will ideally operate once you have the ability to do so.

Obviously, for small businesses, the organization will be far more streamlined and less complicated than it is for larger ones, but your business plan still needs to demonstrate an understanding of how you’ll handle the workflow. At the very least, you’ll need to touch on sales and marketing, administration, and the production and distribution of your product or the execution of your service.

For larger companies, an organizational plan with well-thought-out procedures is even more important. This is the best way to make sure you’re not wasting time duplicating efforts or dealing with internal confusion about responsibilities. A smooth-running operation runs far more efficiently and cost-effectively than one flying by the seat of its pants, and this section of your business plan will be another indication that you know what you’re doing. A large company is also likely to need additional operational categories such as human resources and possibly research and development.

One way to explain your organizational structure in the business plan is graphically. A simple diagram or flowchart can easily demonstrate levels of management and the positions within them, clearly illustrating who reports to whom, and how different divisions of the company (such as sales and marketing) relate to each other.

Here is where you can also talk about the other levels of employees in your company. Your lower-level staff will carry out the day-to-day work, so it’s important to recognize the types of people you’ll need, how many, what their qualifications should be, where you’ll find them, and what they’ll cost.

If the business will use outside consultants, freelancers, or independent contractors, mention it here as well. And talk about positions you’d want to add in the future if you’re successful enough to expand.

Business Management

Now that we understand the structure of your business, we need to meet the people who’ll be running it. Who does what, and why are they onboard? This section is important even for a single practitioner or sole proprietorship, as it will introduce you and your qualifications to the readers of your plan.

Start at the top with the legal structure and ownership of the business. If you are incorporated, say so, and detail whether you are a C or S corporation. If you haven’t yet incorporated, make sure to discuss this with your attorney and tax advisor to figure out which way to go. Whether you’re in a partnership or are a sole owner, this is where to mention it.

List the names of the owners of the business, what percent of the company each of them owns, the form of ownership (common or preferred stock, general or limited partner), and what kind of involvement they’ll have with day-to-day operations; for example, if they’re an active or silent partner.

Here’s where you’ll list the names and profiles of your management team, along with what their responsibilities are. Especially if you’re looking for funding, make sure to highlight the proven track record of these key employees. Lenders and investors will be keenly interested in their previous successes, particularly in how they relate to this current venture.

Include each person’s name and position, along with a short description of what the individual’s main duties will be. Detail his or her education, and any unique skills or experience, especially if they’re relevant to the job at hand. Mention previous employment and any industry awards or recognition related to it, along with involvement with charities or other non-profit organizations.

Think of this section as a resume-in-a-nutshell, recapping the highlights and achievements of the people you’ve chosen to surround yourself with. Actual detailed resumes for you and your management team should go in the plan’s appendix, and you can cross-reference them here. You want your readers to feel like your top staff complements you and supplements your own particular skill set. You also want readers to understand why these people are so qualified to help make your business a success.

This section will spell out the compensation for management team members, such as salary, benefits, and any profit-sharing you might be offering. If any of the team will be under contract or bound by non-compete agreements, you would mention that here, as well.

If your company will have a Board of Directors, its members also need to be listed in the business plan. Introduce each person by name and the position they’ll hold on the board. Talk about how each might be involved with the business (in addition to board meetings.

Similar to what you did for your management team, give each member’s background information, including education, experience, special skills, etc., along with any contributions they may already have had to the success of the business. Include the full resumes for your board members in the appendix.

Alternately, if you don’t have a Board of Directors, include information about an Advisory Board you’ve put together, or a panel of experts you’ve convened to help you along the way. Having either of these, by the way, is something your company might want to consider whether or not you’re putting together the organization and management section or your business plan.

NEXT ARTICLE > Business Plan Section 4: Products and Services

Apply for a loan, get started.

Loans from $5,000 - $100,000 with transparent terms and no prepayment penalty. Tell us a little about yourself, your business and receive your quote in minutes without impacting your credit score.

Thanks for applying!

Loans are originated and funded through our lending arm, Accion Opportunity Fund Community Development. By clicking “Continue to Application,” you consent to, Accion Opportunity Fund Community Development’s Terms of Use and Privacy Policy ; and to receive emails, calls and texts , potentially for marketing purposes, including autodialed or pre-recorded calls. You may opt out of receiving certain communications as provided in our Privacy Policy .

business plan management team sample

Management Summary Business Plan Sample

Each business plan has a management summary which describes the structure of the business and names the people involved. 3 min read updated on February 01, 2023

How do you create a management summary business plan sample? Each business plan has a management summary which describes the structure of the business and names the people involved. It offers important information on the company management and how these people manage the company, along with outside resources that the business uses.

Management Summary in a Business Plan

  • This summary is important to a business plan because it describes the team's competencies and shows their experience which is important to achieve the company's goals. Shareholders and investors are more than likely going to be interested in this kind of information.
  • Once you decide to create a business plan, you have to also think about writing the management summary for the business. Many investors will make a decision based solely on the strengths of the management.
  • Management summaries should have names and titles of the management and those who will join in the future, their pay, consultants that are going to be hired, and management style and structure.
  • The summary begins with the founder and then the managers who will run everyday operations. Keep the summary limited to about five or six who will be responsible for the business goals.

Key Elements Included in a Management Summary

Team leader - This person is responsible for putting together the team. Everything about this person should be written down including their background, credentials and vision. A business plan's summary will show off the owner's experience in the industry. It's a summary of the owner's resume as experiences that aren't important to the business plan don't have to be listed. The important thing is to specify positions, successes, and responsibilities.

Structure of business - Describe the type of structure for your business. Whether it's a corporation, partnership, LLC or sole proprietorship. Is it top-down where information is in one to two sources or horizontal, where employees have more responsibilities? Motivated employees can work better when they have access to information. Smaller business work better with a hierarchy where the information is controlled.

Team - Describe the team that will manage the business. Their skills and business background should be written. Make sure to describe the following:

  • Education - write what is important to the position held.
  • Work experience - write past and present work positions.
  • Competencies - write what's relevant to the present position.
  • Accomplishments - write what has been accomplished while working for the company.
  • Personal data - include details like residency and age. Their motivation is also important to note.

List the titles of the managers even if this hasn't been finalized. This makes the company seem very organized and when investors read this and feel better about investing in the business.

Board - If the business has a board of directors make sure to write their names in the management summary. Describe why each was chosen to be part of the board. Consultants can also help with the management structure. They can do the work of an employee without the same expenses.

A person who's part of the company with a great track record is a good addition to the summary. Board of directors are often people who invested in the company and want a certain control over the direction of the business. They can help bring insight with their business experience.

Outside professionals - Each business uses outside professionals who help the company's goals. They have a stake in the company and should be in the management summary. Write down their main responsibilities in helping your company's goals.

Include any management that will be hired in the future as well. If you know your company will need a certain position then include this in the business plans. If a lender realizes the company is not running well without a certain person, and you didn't state it in the summary then the business will look weak. It's important to not underestimate investor scrutiny and give your business all the advantages possible.

If you also know how much the manager pay will be, then include this as well. Make sure you mention your management style and who has authority over the others.

If you need help with a management summary business plan, you can post your legal need on UpCounsel's marketplace. UpCounsel accepts only the top 5 percent of lawyers to its site. Lawyers on UpCounsel come from law schools such as Harvard Law and Yale Law and average 14 years of legal experience, including work with or on behalf of companies like Google, Menlo Ventures, and Airbnb.

Hire the top business lawyers and save up to 60% on legal fees

Content Approved by UpCounsel

  • How to Write An Executive Summary for a Business Plan
  • Example of a Good Executive Summary for Business Plan
  • Creating a Business Plan
  • Business Plan Management Structure: What You Need to Know
  • Business Plan Executive Summary Example Startup
  • Business Plan Format: Everything you Need to Know
  • Management Plan in a Business Plan
  • Business Description Outline
  • Management Contracts
  • Business Plan

Sample Business Plan

Following is a business plan written by The Business Plan Store. It is posted here with the express permission of the client (Executive names are fictitious)

We write business plans!  To get started on yours, contact us here .

24 of My Favorite Sample Business Plans & Examples For Your Inspiration

Clifford Chi

Published: February 06, 2024

Free Business Plan Template

business plan management team sample

The essential document for starting a business -- custom built for your needs.

Thank you for downloading the offer.

I believe that reading sample business plans is essential when writing your own.

sample business plans and examples

hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'e9d2eacb-6b01-423a-bf7a-19d42ba77eaa', {"useNewLoader":"true","region":"na1"});

As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one.

But what does a good business plan look like? And how do you write one that’s both viable and convincing. I’ll walk you through the ideal business plan format along with some examples to help you get started.

Table of Contents

Business Plan Format

Business plan types, sample business plan templates, top business plan examples.

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game. To me, the same logic applies to business.

If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market.

Business plans guide you along the rocky journey of growing a company. And if your business plan is compelling enough, it can also convince investors to give you funding.

With so much at stake, I’m sure you’re wondering where to begin.

business plan management team sample

  • Outline your idea.
  • Pitch to investors.
  • Secure funding.
  • Get to work!

You're all set!

Click this link to access this resource at any time.

Fill out the form to get your free template.

First, you’ll want to nail down your formatting. Most business plans include the following sections.

1. Executive Summary

I’d say the executive summary is the most important section of the entire business plan. 

Why? Essentially, it's the overview or introduction, written in a way to grab readers' attention and guide them through the rest of the business plan. This is important, because a business plan can be dozens or hundreds of pages long.

There are two main elements I’d recommend including in your executive summary:

Company Description

This is the perfect space to highlight your company’s mission statement and goals, a brief overview of your history and leadership, and your top accomplishments as a business.

Tell potential investors who you are and why what you do matters. Naturally, they’re going to want to know who they’re getting into business with up front, and this is a great opportunity to showcase your impact.

Need some extra help firming up those business goals? Check out HubSpot Academy’s free course to help you set goals that matter — I’d highly recommend it

Products and Services

To piggyback off of the company description, be sure to incorporate an overview of your offerings. This doesn’t have to be extensive — just another chance to introduce your industry and overall purpose as a business.

In addition to the items above, I recommend including some information about your financial projections and competitive advantage here too.:

Keep in mind you'll cover many of these topics in more detail later on in the business plan. So, keep the executive summary clear and brief, and only include the most important takeaways.

Executive Summary Business Plan Examples

This example was created with HubSpot’s business plan template:

business plan sample: Executive Summary Example

This executive summary is so good to me because it tells potential investors a short story while still covering all of the most important details.

Business plans examples: Executive Summary

Image Source

Tips for Writing Your Executive Summary

  • Start with a strong introduction of your company, showcase your mission and impact, and outline the products and services you provide.
  • Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business.
  • Be sure to highlight your value proposition, market opportunity, and growth potential.
  • Keep it concise and support ideas with data.
  • Customize your summary to your audience. For example, emphasize finances and return on investment for venture capitalists.

Check out our tips for writing an effective executive summary for more guidance.

2. Market Opportunity

This is where you'll detail the opportunity in the market.

The main question I’d ask myself here is this: Where is the gap in the current industry, and how will my product fill that gap?

More specifically, here’s what I’d include in this section:

  • The size of the market
  • Current or potential market share
  • Trends in the industry and consumer behavior
  • Where the gap is
  • What caused the gap
  • How you intend to fill it

To get a thorough understanding of the market opportunity, you'll want to conduct a TAM, SAM, and SOM analysis and perform market research on your industry.

You may also benefit from creating a SWOT analysis to get some of the insights for this section.

Market Opportunity Business Plan Example

I like this example because it uses critical data to underline the size of the potential market and what part of that market this service hopes to capture.

Business plans examples: Market Opportunity

Tips for Writing Your Market Opportunity Section

  • Focus on demand and potential for growth.
  • Use market research, surveys, and industry trend data to support your market forecast and projections.
  • Add a review of regulation shifts, tech advances, and consumer behavior changes.
  • Refer to reliable sources.
  • Showcase how your business can make the most of this opportunity.

3. Competitive Landscape

Since we’re already speaking of market share, you'll also need to create a section that shares details on who the top competitors are.

After all, your customers likely have more than one brand to choose from, and you'll want to understand exactly why they might choose one over another.

My favorite part of performing a competitive analysis is that it can help you uncover:

  • Industry trends that other brands may not be utilizing
  • Strengths in your competition that may be obstacles to handle
  • Weaknesses in your competition that may help you develop selling points
  • The unique proposition you bring to the market that may resonate with customers

Competitive Landscape Business Plan Example

I like how the competitive landscape section of this business plan below shows a clear outline of who the top competitors are.

Business plans examples: Competitive Landscape

It also highlights specific industry knowledge and the importance of location, which shows useful experience in this specific industry. 

This can help build trust in your ability to execute your business plan.

Tips for Writing Your Competitive Landscape

  • Complete in-depth research, then emphasize your most important findings.
  • Compare your unique selling proposition (USP) to your direct and indirect competitors.
  • Show a clear and realistic plan for product and brand differentiation.
  • Look for specific advantages and barriers in the competitive landscape. Then, highlight how that information could impact your business.
  • Outline growth opportunities from a competitive perspective.
  • Add customer feedback and insights to support your competitive analysis.

4. Target Audience

Use this section to describe who your customer segments are in detail. What is the demographic and psychographic information of your audience?

If your immediate answer is "everyone," you'll need to dig deeper. Here are some questions I’d ask myself here:

  • What demographics will most likely need/buy your product or service?
  • What are the psychographics of this audience? (Desires, triggering events, etc.)
  • Why are your offerings valuable to them?

I’d also recommend building a buyer persona to get in the mindset of your ideal customers and be clear on why you're targeting them.

Target Audience Business Plan Example

I like the example below because it uses in-depth research to draw conclusions about audience priorities. It also analyzes how to create the right content for this audience.

Business plans examples: Target Audience

Tips for Writing Your Target Audience Section

  • Include details on the size and growth potential of your target audience.
  • Figure out and refine the pain points for your target audience , then show why your product is a useful solution.
  • Describe your targeted customer acquisition strategy in detail.
  • Share anticipated challenges your business may face in acquiring customers and how you plan to address them.
  • Add case studies, testimonials, and other data to support your target audience ideas.
  • Remember to consider niche audiences and segments of your target audience in your business plan.

5. Marketing Strategy

Here, you'll discuss how you'll acquire new customers with your marketing strategy. I’d suggest including information:

  • Your brand positioning vision and how you'll cultivate it
  • The goal targets you aim to achieve
  • The metrics you'll use to measure success
  • The channels and distribution tactics you'll use

I think it’s helpful to have a marketing plan built out in advance to make this part of your business plan easier.

Marketing Strategy Business Plan Example

This business plan example includes the marketing strategy for the town of Gawler.

In my opinion, it really works because it offers a comprehensive picture of how they plan to use digital marketing to promote the community.

Business plans examples: Marketing Strategy

Tips for Writing Your Marketing Strategy

  • Include a section about how you believe your brand vision will appeal to customers.
  • Add the budget and resources you'll need to put your plan in place.
  • Outline strategies for specific marketing segments.
  • Connect strategies to earlier sections like target audience and competitive analysis.
  • Review how your marketing strategy will scale with the growth of your business.
  • Cover a range of channels and tactics to highlight your ability to adapt your plan in the face of change.

6. Key Features and Benefits

At some point in your business plan, you'll need to review the key features and benefits of your products and/or services.

Laying these out can give readers an idea of how you're positioning yourself in the market and the messaging you're likely to use. It can even help them gain better insight into your business model.

Key Features and Benefits Business Plan Example

In my opinion, the example below does a great job outlining products and services for this business, along with why these qualities will attract the audience.

Business plans examples: Key Features and Benefits

Tips for Writing Your Key Features and Benefits

  • Emphasize why and how your product or service offers value to customers.
  • Use metrics and testimonials to support the ideas in this section.
  • Talk about how your products and services have the potential to scale.
  • Think about including a product roadmap.
  • Focus on customer needs, and how the features and benefits you are sharing meet those needs.
  • Offer proof of concept for your ideas, like case studies or pilot program feedback.
  • Proofread this section carefully, and remove any jargon or complex language.

7. Pricing and Revenue

This is where you'll discuss your cost structure and various revenue streams. Your pricing strategy must be solid enough to turn a profit while staying competitive in the industry. 

For this reason, here’s what I’d might outline in this section:

  • The specific pricing breakdowns per product or service
  • Why your pricing is higher or lower than your competition's
  • (If higher) Why customers would be willing to pay more
  • (If lower) How you're able to offer your products or services at a lower cost
  • When you expect to break even, what margins do you expect, etc?

Pricing and Revenue Business Plan Example

I like how this business plan example begins with an overview of the business revenue model, then shows proposed pricing for key products.

Business plans examples: Pricing and Revenue

Tips for Writing Your Pricing and Revenue Section

  • Get specific about your pricing strategy. Specifically, how you connect that strategy to customer needs and product value.
  • If you are asking a premium price, share unique features or innovations that justify that price point.
  • Show how you plan to communicate pricing to customers.
  • Create an overview of every revenue stream for your business and how each stream adds to your business model as a whole.
  • Share plans to develop new revenue streams in the future.
  • Show how and whether pricing will vary by customer segment and how pricing aligns with marketing strategies.
  • Restate your value proposition and explain how it aligns with your revenue model.

8. Financials

To me, this section is particularly informative for investors and leadership teams to figure out funding strategies, investment opportunities, and more.

 According to Forbes , you'll want to include three main things:

  • Profit/Loss Statement - This answers the question of whether your business is currently profitable.
  • Cash Flow Statement - This details exactly how much cash is incoming and outgoing to give insight into how much cash a business has on hand.
  • Balance Sheet - This outlines assets, liabilities, and equity, which gives insight into how much a business is worth.

While some business plans might include more or less information, these are the key details I’d include in this section.

Financials Business Plan Example

This balance sheet is a great example of level of detail you’ll need to include in the financials section of your business plan.

Business plans examples: Financials

Tips for Writing Your Financials Section

  • Growth potential is important in this section too. Using your data, create a forecast of financial performance in the next three to five years.
  • Include any data that supports your projections to assure investors of the credibility of your proposal.
  • Add a break-even analysis to show that your business plan is financially practical. This information can also help you pivot quickly as your business grows.
  • Consider adding a section that reviews potential risks and how sensitive your plan is to changes in the market.
  • Triple-check all financial information in your plan for accuracy.
  • Show how any proposed funding needs align with your plans for growth.

As you create your business plan, keep in mind that each of these sections will be formatted differently. Some may be in paragraph format, while others could be charts or graphs.

The formats above apply to most types of business plans. That said, the format and structure of your plan will vary by your goals for that plan. 

So, I’ve added a quick review of different business plan types. For a more detailed overview, check out this post .

1. Startups

Startup business plans are for proposing new business ideas.

If you’re planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business.

You can check out this guide for more detailed business plan inspiration .

2. Feasibility Studies

Feasibility business plans focus on that business's product or service. Feasibility plans are sometimes added to startup business plans. They can also be a new business plan for an already thriving organization.

3. Internal Use

You can use internal business plans to share goals, strategies, or performance updates with stakeholders. In my opinion, internal business plans are useful for alignment and building support for ambitious goals.

4. Strategic Initiatives

Another business plan that's often for sharing internally is a strategic business plan. This plan covers long-term business objectives that might not have been included in the startup business plan.

5. Business Acquisition or Repositioning

When a business is moving forward with an acquisition or repositioning, it may need extra structure and support. These types of business plans expand on a company's acquisition or repositioning strategy.

Growth sometimes just happens as a business continues operations. But more often, a business needs to create a structure with specific targets to meet set goals for expansion. This business plan type can help a business focus on short-term growth goals and align resources with those goals.

Now that you know what's included and how to format a business plan, let's review some of my favorite templates.

1. HubSpot's One-Page Business Plan

Download a free, editable one-page business plan template..

The business plan linked above was created here at HubSpot and is perfect for businesses of any size — no matter how many strategies we still have to develop.

Fields such as Company Description, Required Funding, and Implementation Timeline give this one-page business plan a framework for how to build your brand and what tasks to keep track of as you grow.

Then, as the business matures, you can expand on your original business plan with a new iteration of the above document.

Why I Like It

This one-page business plan is a fantastic choice for the new business owner who doesn’t have the time or resources to draft a full-blown business plan. It includes all the essential sections in an accessible, bullet-point-friendly format. That way, you can get the broad strokes down before honing in on the details.

2. HubSpot's Downloadable Business Plan Template

Sample business plan: hubspot free editable pdf

We also created a business plan template for entrepreneurs.

The template is designed as a guide and checklist for starting your own business. You’ll learn what to include in each section of your business plan and how to do it.

There’s also a list for you to check off when you finish each section of your business plan.

Strong game plans help coaches win games and help businesses rocket to the top of their industries. So if you dedicate the time and effort required to write a workable and convincing business plan, you’ll boost your chances of success and even dominance in your market.

This business plan kit is essential for the budding entrepreneur who needs a more extensive document to share with investors and other stakeholders.

It not only includes sections for your executive summary, product line, market analysis, marketing plan, and sales plan, but it also offers hands-on guidance for filling out those sections.

3. LiveFlow’s Financial Planning Template with built-in automation

Sample Business Plan: LiveFLow

This free template from LiveFlow aims to make it easy for businesses to create a financial plan and track their progress on a monthly basis.

The P&L Budget versus Actual format allows users to track their revenue, cost of sales, operating expenses, operating profit margin, net profit, and more.

The summary dashboard aggregates all of the data put into the financial plan sheet and will automatically update when changes are made.

Instead of wasting hours manually importing your data to your spreadsheet, LiveFlow can also help you to automatically connect your accounting and banking data directly to your spreadsheet, so your numbers are always up-to-date.

With the dashboard, you can view your runway, cash balance, burn rate, gross margins, and other metrics. Having a simple way to track everything in one place will make it easier to complete the financials section of your business plan.

This is a fantastic template to track performance and alignment internally and to create a dependable process for documenting financial information across the business. It’s highly versatile and beginner-friendly.

It’s especially useful if you don’t have an accountant on the team. (I always recommend you do, but for new businesses, having one might not be possible.)

4. ThoughtCo’s Sample Business Plan

sample business plan: ThoughtCo.

One of the more financially oriented sample business plans in this list, BPlan’s free business plan template dedicates many of its pages to your business’s financial plan and financial statements.

After filling this business plan out, your company will truly understand its financial health and the steps you need to take to maintain or improve it.

I absolutely love this business plan template because of its ease-of-use and hands-on instructions (in addition to its finance-centric components). If you feel overwhelmed by the thought of writing an entire business plan, consider using this template to help you with the process.

6. Harvard Business Review’s "How to Write a Winning Business Plan"

Most sample business plans teach you what to include in your business plan, but this Harvard Business Review article will take your business plan to the next level — it teaches you the why and how behind writing a business plan.

With the guidance of Stanley Rich and Richard Gumpert, co-authors of " Business Plans That Win: Lessons From the MIT Enterprise Forum ", you'll learn how to write a convincing business plan that emphasizes the market demand for your product or service.

You’ll also learn the financial benefits investors can reap from putting money into your venture rather than trying to sell them on how great your product or service is.

This business plan guide focuses less on the individual parts of a business plan, and more on the overarching goal of writing one. For that reason, it’s one of my favorites to supplement any template you choose to use. Harvard Business Review’s guide is instrumental for both new and seasoned business owners.

7. HubSpot’s Complete Guide to Starting a Business

If you’re an entrepreneur, you know writing a business plan is one of the most challenging first steps to starting a business.

Fortunately, with HubSpot's comprehensive guide to starting a business, you'll learn how to map out all the details by understanding what to include in your business plan and why it’s important to include them. The guide also fleshes out an entire sample business plan for you.

If you need further guidance on starting a business, HubSpot's guide can teach you how to make your business legal, choose and register your business name, and fund your business. It will also give small business tax information and includes marketing, sales, and service tips.

This comprehensive guide will walk you through the process of starting a business, in addition to writing your business plan, with a high level of exactitude and detail. So if you’re in the midst of starting your business, this is an excellent guide for you.

It also offers other resources you might need, such as market analysis templates.

8. Panda Doc’s Free Business Plan Template

sample business plan: Panda Doc

PandaDoc’s free business plan template is one of the more detailed and fleshed-out sample business plans on this list. It describes what you should include in each section, so you don't have to come up with everything from scratch.

Once you fill it out, you’ll fully understand your business’ nitty-gritty details and how all of its moving parts should work together to contribute to its success.

This template has two things I love: comprehensiveness and in-depth instructions. Plus, it’s synced with PandaDoc’s e-signature software so that you and other stakeholders can sign it with ease. For that reason, I especially love it for those starting a business with a partner or with a board of directors.

9. Small Business Administration Free Business Plan Template

sample business plan: Small Business Administration

The Small Business Administration (SBA) offers several free business plan templates that can be used to inspire your own plan.

Before you get started, you can decide what type of business plan you need — a traditional or lean start-up plan.

Then, you can review the format for both of those plans and view examples of what they might look like.

We love both of the SBA’s templates because of their versatility. You can choose between two options and use the existing content in the templates to flesh out your own plan. Plus, if needed, you can get a free business counselor to help you along the way.

I’ve compiled some completed business plan samples to help you get an idea of how to customize a plan for your business.

I chose different types of business plan ideas to expand your imagination. Some are extensive, while others are fairly simple.

Let’s take a look.

1. LiveFlow

business plan example: liveflow

One of the major business expenses is marketing. How you handle your marketing reflects your company’s revenue.

I included this business plan to show you how you can ensure your marketing team is aligned with your overall business plan to get results. The plan also shows you how to track even the smallest metrics of your campaigns, like ROI and payback periods instead of just focusing on big metrics like gross and revenue.

Fintech startup, LiveFlow, allows users to sync real-time data from its accounting services, payment platforms, and banks into custom reports. This eliminates the task of pulling reports together manually, saving teams time and helping automate workflows.

"Using this framework over a traditional marketing plan will help you set a profitable marketing strategy taking things like CAC, LTV, Payback period, and P&L into consideration," explains LiveFlow co-founder, Lasse Kalkar .

When it came to including marketing strategy in its business plan, LiveFlow created a separate marketing profit and loss statement (P&L) to track how well the company was doing with its marketing initiatives.

This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact. Having this information handy will enable you to build out your business plan’s marketing section with confidence. LiveFlow has shared the template here . You can test it for yourself.

2. Lula Body

Business plan example: Lula body

Sometimes all you need is a solid mission statement and core values to guide you on how to go about everything. You do this by creating a business plan revolving around how to fulfill your statement best.

For example, Patagonia is an eco-friendly company, so their plan discusses how to make the best environmentally friendly products without causing harm.

A good mission statement  should not only resonate with consumers but should also serve as a core value compass for employees as well.

Patagonia has one of the most compelling mission statements I’ve seen:

"Together, let’s prioritise purpose over profit and protect this wondrous planet, our only home."

It reels you in from the start, and the environmentally friendly theme continues throughout the rest of the statement.

This mission goes on to explain that they are out to "Build the best product, cause no unnecessary harm, and use business to protect nature."

Their mission statement is compelling and detailed, with each section outlining how they will accomplish their goal.

4. Vesta Home Automation

business plan example: Vesta executive summary

This executive summary for a smart home device startup is part of a business plan created by students at Mount Royal University .

While it lacks some of the sleek visuals of the templates above, its executive summary does a great job of demonstrating how invested they are in the business.

Right away, they mention they’ve invested $200,000 into the company already, which shows investors they have skin in the game and aren’t just looking for someone else to foot the bill.

This is the kind of business plan you need when applying for business funds. It clearly illustrates the expected future of the company and how the business has been coming along over the years.

5. NALB Creative Center

business plan examples: nalb creative center

This fictional business plan for an art supply store includes everything one might need in a business plan: an executive summary, a company summary, a list of services, a market analysis summary, and more.

One of its most notable sections is its market analysis summary, which includes an overview of the population growth in the business’ target geographical area, as well as a breakdown of the types of potential customers they expect to welcome at the store. 

This sort of granular insight is essential for understanding and communicating your business’s growth potential. Plus, it lays a strong foundation for creating relevant and useful buyer personas .

It’s essential to keep this information up-to-date as your market and target buyer changes. For that reason, you should carry out market research as often as possible to ensure that you’re targeting the correct audience and sharing accurate information with your investors.

Due to its comprehensiveness, it’s an excellent example to follow if you’re opening a brick-and-mortar store and need to get external funding to start your business .

6. Curriculum Companion Suites (CSS)

business plan examples: curriculum companion suites

If you’re looking for a SaaS business plan example, look no further than this business plan for a fictional educational software company called Curriculum Companion Suites. 

Like the business plan for the NALB Creative Center, it includes plenty of information for prospective investors and other key stakeholders in the business.

One of the most notable features of this business plan is the executive summary, which includes an overview of the product, market, and mission.

The first two are essential for software companies because the product offering is so often at the forefront of the company’s strategy. Without that information being immediately available to investors and executives, then you risk writing an unfocused business plan.

It’s essential to front-load your company’s mission if it explains your "Why?" and this example does just that. In other words, why do you do what you do, and why should stakeholders care? This is an important section to include if you feel that your mission will drive interest in the business and its offerings.

7. Culina Sample Business Plan

sample business plan: Culina

Culina's sample business plan is an excellent example of how to lay out your business plan so that it flows naturally, engages readers, and provides the critical information investors and stakeholders need. 

You can use this template as a guide while you're gathering important information for your own business plan. You'll have a better understanding of the data and research you need to do since Culina’s plan outlines these details so flawlessly for inspiration.

8. Plum Sample Business Plan

Sample business plan: Plum

Don't forget to share this post!

Related articles.

How to Write a Powerful Executive Summary [+4 Top Examples]

How to Write a Powerful Executive Summary [+4 Top Examples]

19 Best Sample Business Plans & Examples to Help You Write Your Own

19 Best Sample Business Plans & Examples to Help You Write Your Own

What is a Business Plan? Definition, Tips, and Templates

What is a Business Plan? Definition, Tips, and Templates

Maximizing Your Social Media Strategy: The Top Aggregator Tools to Use

Maximizing Your Social Media Strategy: The Top Aggregator Tools to Use

The Content Aggregator Guide for 2023

The Content Aggregator Guide for 2023

7 Gantt Chart Examples You'll Want to Copy [+ 5 Steps to Make One]

7 Gantt Chart Examples You'll Want to Copy [+ 5 Steps to Make One]

The 8 Best Free Flowchart Templates [+ Examples]

The 8 Best Free Flowchart Templates [+ Examples]

15 Best Screen Recorders to Use for Collaboration

15 Best Screen Recorders to Use for Collaboration

The 25 Best Google Chrome Extensions for SEO

The 25 Best Google Chrome Extensions for SEO

Professional Invoice Design: 28 Samples & Templates to Inspire You

Professional Invoice Design: 28 Samples & Templates to Inspire You

2 Essential Templates For Starting Your Business

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Growthink logo white

Sample Car Rental Business Plan

car rental business plan

Writing a business plan is a crucial step in starting a car rental. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring car rental business owners, having access to a sample car rental business plan can be especially helpful in providing direction and gaining insight into how to draft their own car rental business plan.

Download our Ultimate Car Rental Business Plan Template

Having a thorough business plan in place is critical for any successful car rental venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A car rental business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The car rental business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your car rental as Growthink’s Ultimate Car Rental Business Plan Template , but it can help you write a car rental business plan of your own.

Example – WheelsJourney Rentals

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

At WheelsJourney Rentals, based in Dallas, TX, we are committed to transforming the car rental landscape through our exceptional service offerings. Our focus is on providing a diverse and well-maintained fleet of vehicles, complemented by superior customer service. We emphasize the importance of a seamless rental process, facilitated by our advanced online booking system and flexible rental plans designed to meet a wide range of customer needs. Our dedication to safety, reliability, comfort, and customer satisfaction positions us as a leader in the local car rental industry.

Our success stems from our competitive rates, high-quality service, and the use of cutting-edge technology to enhance the rental experience. We have established ourselves as the preferred choice for car rentals in Dallas by prioritizing customer needs and offering customizable rental solutions. Our achievements to date highlight our ability to adapt to market demands and maintain a competitive edge through continuous improvement in our services and fleet quality.

The car rental industry is highly competitive and influenced by technological advancements, customer preferences, and economic factors. In Dallas, TX, the demand for car rentals is driven by tourism, business travel, and local residents’ needs. The industry’s success is closely tied to the overall health of the economy and the travel industry. Companies that leverage technology to improve the customer experience and offer flexible, cost-effective solutions are well-positioned to succeed. The current trend towards eco-friendly and technologically advanced vehicles presents an opportunity for growth and differentiation within the market.

Our primary target customers include tourists, business travelers, and local residents seeking reliable and convenient transportation solutions in Dallas. These customers value flexibility, quality, and efficiency in their rental experience. By understanding and catering to the specific needs of these diverse customer segments, we aim to build lasting relationships and encourage repeat business. Our focus on customer satisfaction and tailored services enables us to meet the expectations of our target market effectively.

Top competitors in the Dallas car rental market include established national chains and local providers. These competitors offer a range of vehicles and services, but WheelsJourney Rentals distinguishes itself through competitive rates, superior service quality, and a user-friendly online booking system. Our commitment to customer satisfaction and flexibility in rental plans further enhances our competitive advantage, making us a leader in the local market.

WheelsJourney Rentals employs a multifaceted marketing strategy that combines online and traditional advertising methods to reach a broad audience in Dallas, TX. Our online marketing efforts focus on social media engagement, SEO, and targeted email campaigns, while traditional advertising includes billboards and local radio ads. We also leverage partnerships with local businesses and tourism agencies for cross-promotion. Customer referral and loyalty programs are integral to our strategy, encouraging repeat business and attracting new customers through word-of-mouth. Participation in local events and exhibitions allows us to engage directly with potential customers, showcasing our services and fleet quality. This comprehensive approach ensures that WheelsJourney Rentals remains a preferred choice in the vehicle rental market.

Our operations are centered around providing a seamless rental experience, from vehicle selection to return. Key operational processes include fleet maintenance, customer service, and the efficient handling of bookings through our online platform. We have set milestones for expanding our fleet, incorporating eco-friendly vehicles, and upgrading our technology to enhance the customer experience. Achieving these milestones will be critical to our growth and the continuous improvement of our services.

Our management team comprises industry veterans with extensive experience in car rentals, customer service, and business management. Their expertise is instrumental in guiding WheelsJourney Rentals towards achieving its strategic goals and maintaining its competitive edge in the Dallas market. The team’s commitment to excellence and innovation ensures that we remain at the forefront of the car rental industry.

WheelsJourney Rentals is a new Car Rental serving customers in Dallas, TX. As a local car rental business, we saw a gap in the market for high-quality local car rentals in the area and decided to fill it. Our mission is to provide our customers with an unparalleled rental experience, offering a wide range of services tailored to meet their needs.

Our product and service offerings are comprehensive, designed to cater to a wide array of customer needs. We offer daily rental options for those in need of a short-term solution, as well as long-term or monthly rentals for customers requiring a more extended service. For those arriving or departing from the airport, our airport transfer service ensures a seamless travel experience. Additionally, we provide chauffeur services for clients looking for premium convenience and luxury. For our corporate clients, we offer corporate rentals, allowing businesses to meet their mobility needs efficiently and effectively.

Based in Dallas, TX, WheelsJourney Rentals is perfectly positioned to serve customers within the Dallas area. Our local insight and dedication to the community make us the go-to choice for all car rental needs in the region.

Our success is built on a solid foundation. The founder of WheelsJourney Rentals brings a wealth of experience from previously running a successful car rental business. This experience, combined with our commitment to offering better car rental services at competitive rates, sets us apart from the competition. We are uniquely qualified to succeed in the Dallas car rental market.

Since our founding on January 4th, 2024, we have achieved several key milestones as a S Corporation. We have developed a distinctive logo that resonates with our brand identity, carefully selected and trademarked our company name, and secured a prime location that will serve as the base for our operations. These accomplishments mark the beginning of our journey to becoming a leading car rental service in Dallas, TX.

The Car Rental industry in the United States is a thriving and lucrative market. According to recent market research, the industry generated approximately $38 billion in revenue in 2020. This impressive figure showcases the size and potential of the market, indicating promising opportunities for new players like WheelsJourney Rentals.

Furthermore, the Car Rental industry is expected to experience steady growth in the coming years. Market forecasts estimate a compound annual growth rate (CAGR) of 5.6% from 2021 to 2026. This growth can be attributed to various factors, including increasing disposable incomes, rising urbanization, and the growing popularity of domestic and international travel. As a result, WheelsJourney Rentals can anticipate a favorable market environment to establish its presence and attract a significant customer base.

Trends in the Car Rental industry also align favorably with the business model of WheelsJourney Rentals. One significant trend is the rising demand for flexible and convenient mobility solutions. Customers now prefer on-demand car rentals rather than owning a vehicle outright. Additionally, the increasing popularity of ride-sharing platforms and the need for reliable transportation options in urban areas contribute to the growth of the Car Rental industry. By providing hassle-free car rental services in Dallas, TX, WheelsJourney Rentals is well-positioned to tap into this growing trend and capture a substantial share of the market.

Below is a description of our target customers and their core needs.

Target Customers

WheelsJourney Rentals will target local residents who are in need of a temporary vehicle. This customer segment includes individuals whose cars are temporarily unavailable due to maintenance or repairs. The service will tailor its offers to meet the convenience and flexibility that local residents require, providing them with a seamless rental experience.

Additionally, WheelsJourney Rentals will also serve customers who are looking for an upgrade or a special vehicle for occasions such as weddings, anniversaries, or weekend getaways. This segment seeks luxury and premium vehicle options that are not typically available in their personal garages. The company will ensure a variety of vehicle options are available to meet these specific needs.

Moreover, WheelsJourney Rentals is poised to meet the demands of business travelers and professionals who visit Dallas for short-term assignments or corporate events. This segment values efficiency, reliability, and convenience. The company will streamline its booking and vehicle collection processes to cater to the fast-paced nature of business travelers’ schedules.

Customer Needs

Customers in search of reliable transportation solutions can find exceptional value and convenience at WheelsJourney Rentals. They expect a wide range of well-maintained, modern vehicles that cater to diverse needs, whether it’s a compact car for city driving or a spacious SUV for family vacations. Providing the best car rental services means ensuring each vehicle offers comfort, safety, and the latest technology features to enhance the driving experience.

Flexibility in rental terms is another crucial need WheelsJourney Rentals fulfills. Customers appreciate the ability to choose short-term or long-term rentals, adapting to their changing needs whether they’re in town for business, pleasure, or facing unexpected personal circumstances. This flexibility extends to customized pick-up and drop-off options, making the rental process seamless and accommodating to busy schedules.

Moreover, WheelsJourney Rentals understands the importance of transparent pricing and exceptional customer service. Customers seek clear, upfront information about costs, without hidden fees, ensuring they can make informed decisions that fit their budget. Exceptional customer service, including responsive support and quick resolution of any issues, reinforces trust and loyalty, making WheelsJourney Rentals a preferred choice for car rental services in the area.

WheelsJourney Rentals’s competitors include the following companies:

Alamo Rent A Car offers a range of services including economy cars, SUVs, and luxury vehicles for both leisure and business travelers. Their price points vary depending on vehicle type, rental duration, and location but are competitive within the industry. Alamo generates significant revenue from both domestic and international travelers, thanks to its presence in major airports across the United States and in several other countries. Alamo serves a wide customer segment including individual travelers, families, and business professionals. They operate in numerous geographies including the United States, Canada, Mexico, Europe, Australia, and South America. A key strength of Alamo is their self-service kiosks that expedite the rental process for customers. However, a potential weakness is their reliance on airport locations, which may limit their reach to local renters who prefer more accessible city or neighborhood locations.

Enterprise Rent-A-Car offers a broad spectrum of vehicles including cars, trucks, and vans to cater to a variety of customer needs. Their pricing is flexible, with options for daily, weekly, and long-term rentals, often including deals and discounts for certain customer segments. Enterprise boasts substantial revenues, underpinned by a strong brand and extensive network of locations. Enterprise targets a diverse customer base from individual renters to large corporations requiring fleet services. The company has a vast geographical presence, operating not just in the United States but also in Europe, Canada, Asia, and beyond. One of Enterprise’s key strengths is its customer service, often recognized as industry-leading. However, its size and scope can sometimes lead to inconsistencies in service quality across different locations.

Rose Car Rentals might not have the same level of brand recognition as Alamo or Enterprise but offers competitive products and services in select markets. Their vehicle offerings include standard cars, luxury models, and specialty vehicles. Rose Car Rentals’ pricing strategy aims to attract budget-conscious consumers with competitive rates and transparent fees. Rose Car Rentals primarily serves customers in urban and suburban areas, focusing on convenience and personalized service. They operate in a limited geographical area but are looking to expand their presence. A strength of Rose Car Rentals is their focus on customer satisfaction and local market expertise. However, their limited geographical reach and smaller fleet size compared to larger competitors could be seen as weaknesses.

Competitive Advantages

At WheelsJourney Rentals, we pride ourselves on delivering superior car rental services that set us apart from the competition. Our dedication to excellence ensures that customers receive not only competitive rates but also unparalleled quality in every aspect of our service. We understand that to stand out in the bustling Dallas market, it is crucial to offer more than just affordability. Therefore, we focus intently on maintaining a fleet of vehicles that are not only diverse to cater to the varied preferences and needs of our clients but are also meticulously maintained to ensure safety, reliability, and comfort. Our commitment to providing exceptional customer service further enhances our competitive edge, making us a preferred choice for both locals and visitors.

In addition to our competitive rates and superior service quality, we also leverage the latest technology to streamline the rental process, making it more efficient and user-friendly. Our online booking platform is designed with the customer in mind, offering a seamless experience from selection to payment. Furthermore, we understand the importance of flexibility in today’s fast-paced world, which is why we offer customizable rental plans that can be tailored to meet the specific needs of our clients. Whether it’s a short-term rental for a quick trip or a long-term arrangement for extended stays, we have the capability to accommodate various requirements with ease. This adaptability, combined with our unwavering commitment to customer satisfaction, solidifies our position as a leader in the Dallas car rental market.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

For customers seeking versatile transportation options in Dallas, WheelsJourney Rentals offers a suite of car rental services tailored to meet a variety of needs. From daily rentals for quick trips around town to long-term or monthly rentals for extended stays, each service is designed with customer convenience and satisfaction in mind. Moreover, WheelsJourney Rentals facilitates seamless airport transfers and provides chauffeur services for those desiring a more luxurious and relaxed travel experience. For businesses, the company’s corporate rentals offer a reliable solution for accommodating visiting professionals or facilitating company travel requirements.

The daily rental service allows customers to enjoy the flexibility of having a car for short durations without the commitment of a long-term contract. Prices for daily rentals start from an average of $45 per day, depending on the vehicle model chosen. This option is perfect for tourists or locals needing a temporary vehicle.

For clients requiring a vehicle for a longer period, the long-term or monthly rental service presents an economical and hassle-free alternative to leasing or purchasing. Prices for this service are competitive, with rates averaging $900 per month. This option is ideal for individuals on extended stays or businesses in need of a fleet for a project duration.

Ensuring a smooth and comfortable transition from the airport to the final destination, WheelsJourney Rentals offers airport transfer services. With prices starting at $60, clients can expect a seamless experience right from their arrival, without the common hassles associated with airport transportation.

Chauffeur services cater to those seeking a premium travel experience, whether for special occasions, business, or leisure. Clients can enjoy the luxury of being driven by a professional chauffeur in a high-end vehicle. This service is priced from $150, varying by the duration and specific requirements of the client.

Finally, corporate rentals provide businesses with a flexible and cost-effective solution for their transportation needs. Whether it’s accommodating employees on business trips or managing a temporary increase in operational demand, WheelsJourney Rentals offers tailored packages with special rates, starting from an average price of $800 per month for corporate clients.

WheelsJourney Rentals is committed to delivering exceptional service and value across all its offerings, ensuring that every customer finds the perfect vehicle solution for their needs in Dallas.

Promotions Plan

WheelsJourney Rentals employs a variety of promotional methods and tactics to attract customers in Dallas, TX. Online marketing stands at the forefront of these efforts, leveraging the power of social media platforms, search engine optimization (SEO), and targeted email campaigns. By engaging potential customers where they spend a significant portion of their time, WheelsJourney Rentals ensures its visibility and relevance in a competitive market.

In addition to online marketing, WheelsJourney Rentals also utilizes traditional advertising methods such as billboards and local radio ads. These mediums offer broad exposure, helping to build brand recognition and trust within the community. Furthermore, partnerships with local businesses and tourism agencies will play a crucial role in cross-promotion, reaching an audience that is already interested in travel and vehicle rental services.

Customer referral programs are another key tactic in WheelsJourney Rentals’ promotional strategy. By incentivizing current customers to refer friends and family, the company taps into the power of word-of-mouth marketing. This not only increases the customer base but also strengthens customer loyalty, as people tend to trust recommendations from people they know.

Loyalty programs will also be implemented to encourage repeat business. These programs reward customers for their continued patronage, offering discounts, special offers, and exclusive benefits. This approach not only fosters a loyal customer base but also differentiates WheelsJourney Rentals from its competitors.

Lastly, attending and sponsoring local events and exhibitions will raise the profile of WheelsJourney Rentals. Participation in such events demonstrates the company’s commitment to the community and allows for direct engagement with potential customers. It provides an excellent opportunity to showcase the range of services and the quality of vehicles offered, creating a lasting impression on event attendees.

By employing these promotional methods and tactics, WheelsJourney Rentals expects to attract a wide range of customers in Dallas, TX. The combination of online and traditional marketing, alongside customer engagement programs, ensures that WheelsJourney Rentals remains competitive and becomes a preferred choice for vehicle rental services.

Our Operations Plan details:

  • The key day-to-day processes that our business performs to serve our customers
  • The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of WheelsJourney Rentals, there are several key day-to-day operational processes that we will perform.

  • Vehicle Maintenance and Cleaning: We ensure all vehicles are thoroughly cleaned and sanitized before each rental. Regular maintenance checks are conducted to ensure safety and reliability.
  • Inventory Management: We track the availability of our fleet in real-time, allowing us to efficiently manage reservations and anticipate vehicle needs.
  • Customer Service: We provide exceptional customer service, handling inquiries, reservations, and any issues that arise, promptly and professionally.
  • Booking and Reservation Management: We utilize an online booking system that allows customers to easily rent vehicles. This system is regularly updated to reflect our current inventory.
  • Payment Processing: We securely process payments, offering multiple payment options to cater to all customers. We also manage financial records for each transaction.
  • Insurance and Liability Management: We ensure all vehicles are covered by comprehensive insurance policies and manage any claims that may arise.
  • Marketing and Promotions: We actively engage in marketing activities, including social media promotion, to attract new customers and retain existing ones.
  • Compliance and Regulations: We stay updated on and comply with all local and federal regulations that affect the car rental industry, ensuring our operation is legal and ethical.
  • Feedback Collection and Analysis: We collect customer feedback through various channels and analyze it to identify areas for improvement and to enhance customer satisfaction.
  • Employee Training: We conduct regular training for our staff to ensure they are knowledgeable about our fleet, customer service best practices, and safety protocols.

WheelsJourney Rentals expects to complete the following milestones in the coming months in order to ensure its success:

  • Secure a Strategic Location: Identify and secure a prime location in Dallas, TX, that is accessible and visible to potential customers, such as near airports, hotels, or major tourist attractions.
  • Fleet Acquisition: Purchase or lease a diverse and reliable fleet of vehicles that cater to a wide range of customer preferences, including economy, luxury, and specialty vehicles.
  • Obtain Necessary Licenses and Insurance: Ensure all regulatory requirements are met, including obtaining a business license, vehicle insurance, and liability coverage to protect the company and its customers.
  • Develop an Online Booking System: Launch a user-friendly website and mobile app that allows customers to easily browse the fleet, make reservations, and manage their bookings.
  • Launch Marketing Campaigns: Implement targeted marketing strategies to build brand awareness and attract customers. This includes digital marketing, partnerships with local businesses, and promotional offers.
  • Hire and Train Staff: Recruit a team of professionals for customer service, vehicle maintenance, and operations. Provide comprehensive training to ensure high-quality service and safety standards are met.
  • Launch Our Car Rental: Officially open for business and start serving customers. This involves making sure all the previous steps are completed successfully and the service is ready for public use.
  • Implement Customer Feedback Mechanisms: Establish channels for receiving and analyzing customer feedback to continually improve service quality and customer satisfaction.
  • Reach $15,000/Month in Revenue: Focus on growing the customer base and increasing rental volume to achieve a monthly revenue target of $15,000, indicating initial signs of profitability and market acceptance.
  • Expand Fleet and Services: Based on demand and customer feedback, gradually expand the fleet with additional vehicles and potentially introduce new services like car sharing or long-term rentals to diversify revenue streams. These milestones are designed to systematically address the key aspects of launching and growing a successful car rental business in Dallas, TX, while mitigating risks associated with new business ventures.

WheelsJourney Rentals management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

William Johnson, CEO

With a proven track record of entrepreneurial success, William Johnson brings a wealth of knowledge and expertise to WheelsJourney Rentals. Having successfully run a car rental business in the past, Johnson possesses a deep understanding of the industry’s intricacies. His leadership skills, coupled with his ability to navigate the competitive landscape of car rentals, make him exceptionally qualified to guide WheelsJourney Rentals towards achieving its goals. Johnson’s strategic vision and commitment to excellence are foundational to fostering a culture of innovation and customer satisfaction within the company.

To reach our growth goals, WheelsJourney Rentals requires significant investment in fleet expansion, technology upgrades, and marketing initiatives. The financial plan outlines our strategy for securing the necessary funding to support these initiatives and ensure our continued success in the competitive Dallas car rental market.

Financial Statements

Balance sheet.

[insert balance sheet]

Income Statement

[insert income statement]

Cash Flow Statement

[insert cash flow statement]

Car Rental Business Plan Example PDF

Download our Car Rental Business Plan PDF here. This is a free car rental business plan example to help you get started on your own car rental plan.  

How to Finish Your Car Rental Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your car rental business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Growthink logo white

IMAGES

  1. How To Write A Business Plan: A Comprehensive Guide

    business plan management team sample

  2. How to Write a Project Management Plan (& Free Templates)

    business plan management team sample

  3. Engage the Entire Organization in Strategic Planning in Business and at

    business plan management team sample

  4. How to Describe the Management Team in Your Business Plan

    business plan management team sample

  5. Management team in business plan example in 2021

    business plan management team sample

  6. How to write a business plan effectively in 2024: a comprehensive guide

    business plan management team sample

VIDEO

  1. Starting a new business! Must outline Your Management & Leadership Team

  2. Business Plan Implementation

  3. Planning as a Function of Management (Business Process Management)

  4. Business planning

  5. New Business plan||team building and team work

  6. Corporate planning process

COMMENTS

  1. How to Write the Management Team Section of a Business Plan

    Management Team Business Plan Example. Below are examples of how to include your management section in your business plan. Example #1. Key Team Members. Jim Smith, Founder & CEO. Jim has 15 years of experience in online software development, having co-founded two previous successful online businesses. His first company specialized in developing ...

  2. How To Write a Management Team Business Plan (With an Example)

    1. Collect resumes from each manager Resumes typically discuss a professional's credentials, including education, work experience and soft and technical skills. You can use your management team's resumes to guide you into creating content for your business plan. Request every supervisor to submit an updated copy of their resume.

  3. Management Team Section of Your Business Plan- Made Easy

    Key Employees Hiring Plans Board Members Professional Advisors Founders and CEOs Most startup businesses will be led by the founder as the Chief Executive Officer or CEO. For a startup, the title of President is equally suitable. If Your Founder is also the CEO

  4. How To Write the Management Section of a Business Plan

    Photo: Ezra Bailey / Getty Images When developing a business plan, the 'management section' describes your management team, staff, resources, and how your business ownership is structured. This section should not only describe who's on your management team but how each person's skill set will contribute to your bottom line.

  5. How to Write Management Team Section in Business Plan+ Example

    Example of a Management Section Plan Ensure That the Management Section Is Fool-proof? Sounds good? Let's dive in. What Is The Management Section Of A Business Plan? The management section of a business plan is an in-depth description of a business's team, its structure, and the ownership of a business.

  6. Writing the Organization and Management Section of Your Business Plan

    For example, you might write something like "Our management team of five has more than 20 years of experience in the industry." Organization The organization section sets up the hierarchy of the people involved in your business. It's often set up in a chart form.

  7. How to Write the Management Team Section to Your Business Plan

    By Eric Butow • Oct 27, 2023 Key Takeaways Who to include in your org chart The key traits to highlight Opinions expressed by Entrepreneur contributors are their own. This is part 1 / 8 of Write...

  8. How to Write a Great Business Plan: Management Team

    How to Write a Great Business Plan: Management Team The ninth in a comprehensive series to help you craft the perfect business plan for your startup. Expert Opinion By Jeff Haden,...

  9. How to Write the Management Team Section of a Business Plan

    Name and title. Education and professional credentials and some personal information. Primary responsibilities at your small business. Expand the Second Component Providing names and titles...

  10. How to Write a Management Team Business Plan (Plus Tips)

    Follow these steps when writing the management team section of a business plan: 1. Compile relevant managerial resumes. Resumes are useful in outlining a professional's qualifications, educational history, work experience, and skills. The streamlined nature of a resume to the specific requirements of a role makes it helpful in writing a ...

  11. How to Write Management Team Section in Business Plan?

    When writing the m anagement team section in business plan, c ollect the resumes of managers and key people. A resume typically packs every important professional detail about a person. You will need to use this information in the management team business plan section. Describe an ideal resume for a post if you are yet to hire a manager.

  12. How to Describe the Management Team in Your Business Plan

    If you're running a larger business, feature biographies of up to five top managers in your business plan, including all the big Cs: CEO (Chief Executive Officer), COO (Chief Operating Officer), CFO (Chief Financial Officer), and CTO or CIO (Chief Technology Officer or Chief Information Officer).

  13. 5 Examples of a Management Plan for a Business Plan

    5 Examples of a Management Plan for a Business Plan John Spacey, January 26, 2020 In the context of a business plan, a management plan is a high level plan for the direction and control of an organization. The following are examples of elements that can be included in a management plan. Management Team

  14. How to Write a Management Summary in a Business Plan

    How to Write the Management Summary. The management summary section of your business plan describes how your business is structured, introduces who is involved, outlines external resources and explains how the business is managed. This section backs up all of the data you've included elsewhere in the business plan by demonstrating the expertise ...

  15. Management Team in a Business Plan

    The management team is a crucial factor when drawing up a business plan proposal for investors. The investors will be much more concerned about the executive team than they are about the business idea itself. They know that the manner in which the business plan is put into practice and the difference between success and failure will depend on ...

  16. Business Plan Section 3: Organization and Management

    This section of your business plan, Organization and Management, is where you'll explain exactly how you're set up to make your ideas happen, plus you'll introduce the players on your team. As always, remember your audience. If this is a plan for your internal use, you can be a little more general than if you'll be presenting it to a ...

  17. Management Summary Business Plan Sample

    Management Summary in a Business Plan. This summary is important to a business plan because it describes the team's competencies and shows their experience which is important to achieve the company's goals. Shareholders and investors are more than likely going to be interested in this kind of information. Once you decide to create a business ...

  18. Business Plan

    A business plan should be structured in a way that it contains all the important information that investors are looking for. Here are the main sections of a business plan: 1. Title Page. The title page captures the legal information of the business, which includes the registered business name, physical address, phone number, email address, date ...

  19. Creating Your Business Plan: Organization & Management

    The following important ownership information should be incorporated into your business plan: Names of owners. Percentage ownership. Extent of involvement with the company. Forms of ownership (i.e., common stock, preferred stock, general partner, limited partner) Outstanding equity equivalents (i.e., options, warrants, convertible debt) Common ...

  20. Write your business plan

    Executive summary Briefly tell your reader what your company is and why it will be successful. Include your mission statement, your product or service, and basic information about your company's leadership team, employees, and location. You should also include financial information and high-level growth plans if you plan to ask for financing.

  21. How To Write A Business Plan (2024 Guide)

    Describe Your Services or Products. The business plan should have a section that explains the services or products that you're offering. This is the part where you can also describe how they fit ...

  22. Sample business plan management and organization

    Four have already been identified. Organizational Structure Management Team The OBRA e-z management team consists of the President and CEO, the CFO, and four directors: Ken Smitzhe, President and Chief Executive Officer Ken Smitzhe has been working with Information technology tools in the geriatric health are industry for over ten years.

  23. 24 of My Favorite Sample Business Plans & Examples For Your Inspiration

    As you explore business plan examples from real companies and brands, you'll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term. But what does a business plan look like? And how do you write one that is viable and convincing?

  24. Sample Car Rental Business Plan

    WheelsJourney Rentals management team, which includes the following members, has the experience and expertise to successfully execute on our business plan: William Johnson, CEO With a proven track record of entrepreneurial success, William Johnson brings a wealth of knowledge and expertise to WheelsJourney Rentals.