Storydoc

Marketing Proposal Guide: Write, Design & Track + Templates

Learn how to make a marketing plan proposal for a marketing strategy or consultant. Discover the best marketing proposal format for your strategy or campaign.

proposal company marketing plan

Burkhard Berger

9 minute read

How to create a marketing proposal

Short answer

What is a marketing proposal?

A marketing proposal is a detailed plan that outlines advertising, marketing, and brand enhancement strategies for a client's company. Usually crafted by a creative marketing agency or an in-house marketing team, this document is shared with the business's top decision-makers.

Most marketing proposals flop, but this can be avoided

Many marketing professionals find it a challenge to craft a proposal that truly resonates with potential clients, one that speaks directly to their needs and visions.

We put hours into crafting the perfect marketing proposal, only to be met with skepticism during the actual marketing presentation .

It’s true… making a marketing proposal that clients love is extremely difficult, but it’s not impossible. I can teach you how.

We’ll delve deep into how to make a marketing proposal that prospective clients will like so much they’ll read it with attention from start to finish.

Let’s get started.

Are you making proposals the wrong way?

A marketing plan can be presented as a dense text PDF, a visual presentation, or a modern interactive web story.

The most common way of making marketing proposals is a text-dense PDF format, but that’s also the least effective. A PDF format makes it practically impossible to stand out from the crowd, or engagingly convey information.

This is why leading marketing agencies are moving to interactive web-based proposals that can include live data and multimedia, embed e-signature forms, and can be easily read on mobile.

Here’s what the difference looks like between legacy PDF and modern proposals:

Marketing plan proposal in static PDF format

Static marketing proposal template

Modern interactive marketing proposal format

What are the main types of marketing proposals.

Whether you're looking to elevate a brand's market position, dive deep into market trends, or launch a focused marketing project, getting to grips with each type of marketing proposal will let you build strategies that hit the mark and deliver impactful results.

7 main types of marketing proposals:

1) Marketing strategy proposal

Offers a comprehensive plan for reaching marketing objectives, including how to position in the market, identify the target audience, and select the best marketing channels.

2) Market analysis proposal

Suggests an in-depth look at the market to spot trends, analyze competitors, and understand potential customer needs, helping shape informed business strategies.

3) Marketing project proposal

Details a particular marketing project with its goals, required resources, timeline, and the anticipated benefits for the business.

4) Marketing campaign proposal

Describes the aims, strategies, schedule, and expected results of a specific marketing campaign, with a focus on targeted promotional efforts.

5) Marketing budget proposal

A financial outline that specifies how funds will be distributed across different marketing activities, highlighting cost efficiency and expected return on investment.

6) Lead generation proposal

Concentrates on methods and strategies to attract and convert potential customers into leads, including the tools and approaches for successful lead gathering.

7) Performance marketing proposal

Targets marketing strategies with a focus on tangible results, underlining quantifiable achievements like conversions, sales, and return on investment from specific marketing actions.

What is the best marketing proposal format?

Based on our internal analysis of marketing proposal performance, with over 100K reading sessions, we’ve come up with an optimal content structure for a marketing plan proposal.

This marketing plan proposal outline works well both for marketing agencies or consultancies looking to persuade prospective clients and for internal teams seeking to promote their marketing projects internally.

What to include in a marketing proposal

Introduction and overview: A brief introduction to the marketing plan, highlighting its purpose and key objectives.

Market context and challenges: An analysis of the current market environment, including key challenges and competitors in the arena.

Target audience segmentation: Detailed profiling of the target audience, including IT managers, software developers, tech startups, and IT consultants.

Key objectives and goals: Specific goals such as user acquisition targets, conversion rate improvements, and brand awareness metrics.

Strategic approach: Outline of the strategic approach, including product differentiation, content marketing, and influencer partnerships.

Tactical game plan: Detailed tactics for each strategy, including online advertising, content creation, and influencer collaborations.

Budget and financial planning: A comprehensive financial plan detailing budget allocation for various marketing activities.

Implementation timeline and milestones: A timeline with key milestones, such as finalizing the marketing plan, launching campaigns, and assessing progress.

Performance metrics and KPIs: Definition of key performance indicators for measuring success, including user acquisition rate, conversion rate, and user engagement metrics.

Review and optimization strategy: A plan for continuous review and optimization of marketing strategies based on performance data and user feedback.

Conclusion and next steps: Final remarks summarizing the plan and outlining the next steps for implementation.

How to write a compelling marketing proposal (9 steps)

Whether you represent a marketing agency, a marketing consultant, or an internal marketing team, decision-makers will want to know how you intend to reach the desired company goals.

And whether you are a seasoned pro or just getting started, a structured approach to making a professional proposal can make all the difference.

From initial research to the final polish, each step is designed to help you communicate your vision and value with clarity and confidence.

1. Conduct research on clients

Focus on information about your potential client’s industry trends, target audience’s key demographics, distinct pain points, and competitive landscape to craft a well-informed marketing strategy.

With this, you can personalize your proposals to businesses by reflecting their ethos and ambitions within your pages. Thus, guaranteeing that every solution you propose resonates with key stakeholders.

Start with the company’s public face , including its website, press releases, and published interviews, to grasp its market position.

Leverage their social media accounts to reveal their brand voice and customer engagement strategies.

Look at your target client’s competitors . Doing this lets you determine what sets them apart. It will also help uncover gaps that can be transformed into opportunities, and you can highlight those in your proposal.

Get data and insights from your prospect’s reports and case studies to help you understand their industry trends and consumer behavior.

For instance, let’s say you are creating a proposal for a solar power solutions company.

When you visit their website, ask yourself: How do they showcase their products? What is their price range? Premium or budget-friendly?

Perhaps they highlight eco-friendly benefits, energy independence, or their unique longer-lasting solar battery system in their content and homepage.

Using your findings, start creating a content strategy outline for the proposal that highlights the brand’s strengths and speaks directly to their consumers.

As for pricing , this should help you customize your marketing services to appeal to their specific customer base.

With this approach, you can form the first layer of the foundation of your entire project.

2. Identify the client needs

The key difference in your proposal will be its ability to mirror the client’s needs accurately and innovatively. What this entails is diving deep into what drives a business, its challenges, and its aspirations.

In essence, this takes your preliminary client research to the next level and goes beyond visiting websites and reading case studies. This requires a more direct approach and communication with your prospects.

As a marketing expert, recognizing these needs lets you align your action plan with the client’s specific needs .

It becomes a game-changer in the bidding process, as it elevates your proposal from a standard pitch to a customized solution.

How do you nail this?

Engage in direct conversations with your potential clients to know what they aim to achieve.

Also, involve project stakeholders in these discussions since they can provide other perspectives that might otherwise be missed.

What you gain from your conversations will help you formulate a detailed plan that addresses your prospect’s needs. Completing this step helps transform your marketing agency from a service provider to a strategic partner.

Moreover, you should create a custom assessment for your potential clients to personalize your proposal process. This is particularly effective for larger projects, where understanding nuances is crucial.

For instance, let’s say you are creating an assessment for a retail client. Include a wide variety of questions that explore their use of automation tools, customer engagement strategies, and online sales process efficiency.

A deep dive like this lets you uncover common elements in their business and highlights specific areas where your marketing expertise can drive significant growth.

3. Set clear objectives

Define the specific goals your marketing solution aims to achieve to have a clear direction and purpose when writing your business proposals.

Without this clarity, your proposal might be aimless and unclear. Hence, diminishing its impact.

What should you do?

Align your objectives with your prospect’s goals . Understand what they want to achieve through their marketing efforts.

Tailor your proposal to your prospect. Based on your alignment with prospect's needs, ajust your project objectives and overall proposal to meet their project goals.

Leverage professional tools like SMART to structure your objectives. Using this framework helps make sure that each objective is precise, trackable, and attainable within a specific timeframe.

Break down your strategy into project phases and give each phase its own set of objectives. With this, you demonstrate a well-thought-out plan.

Here's a handy infographic explaining the SMART framework:

Marketing proposal - The SMART framework

Let’s see this process in action - say you are crafting a digital marketing strategy proposal for a brand expanding into digital products like courses, software solutions, and webinars.

First, align your plan of action with their goal: to captivate and convert their potential customer base into digital learners.

Then, dig further to know what their end-game is: Are they aiming to become thought leaders? Is their primary focus to make more software subscriptions ? Are they tapping into current trends to attract a wider audience?

Afterward, use the SMART framework to ensure each objective in your strategy is focused and achievable.

For instance, set a target to increase webinar sign-ups by 30% within 3 months through targeted social media campaigns and email marketing.

With a structured objectives list, your client gets to visualize each step towards successfully diversifying their business.

Here's a great example of an objectives slide:

Marketing proposal objectives slide example

4. Design your strategy & tactics

Once you have your objectives, it is time to develop a game plan. You should detail how you will achieve the set objectives by including the specific actions you will deploy.

Doing this provides your prospects with a clear, transparent view of your approach . Thus, boosting their trust and confidence in your capabilities.

To craft an effective proposal, thoroughly understand your prospect’s target customers to directly tailor your marketing plan to those who matter most to their business.

Who are they?

What drives their decisions?

You should also leverage data to inform your choices and show why certain approaches are more likely to succeed.

Analyze market trends, customer behaviors, and previous campaign results to identify opportunities to capitalize on.

With this data-driven approach, you bring a level of precision and personalization to your proposal.

Here's an example of a game plan slide:

Marketing proposal game plan slide example

For example, let’s say you are developing a social media marketing strategy proposal for a company eager to expand its online presence. Start by identifying your prospect’s target customers on social platforms.

Are they millennials drawn to visual content and influencer marketing? Your business plan should then align with this discovery.

So, propose a blend of creative content and influencer collaborations and use data to show the effectiveness of those strategies.

Additionally, make sure your entire proposal is understandable. Avoid overly technical terms that could confuse the project team or stakeholders.

Break down strategies into clear, actionable steps and explain how each will contribute to effective marketing campaigns and overall business goals.

Of course, do not forget a common theme in this guide, your prospect’s needs. Align your strategies with the client’s marketing objectives to guarantee that every tactic you propose moves towards these goals.

5. Provide expected outcomes & KPIs

Clients want more than promises; they seek tangible results. Give them KPIs and a clear forecast of the results you aim to achieve to demonstrate accountability and set benchmarks for success.

Here's an example of an interactive outcomes slide:

Marketing proposal expected outcomes slide

How do you do this?

Choose KPIs that are most relevant to the strategic marketing plan you are proposing. Make sure these indicators align with the marketing challenges you aim to tackle.

In addition, you should detail how you will track progress using specific metrics.

If you create your marketing proposals with Storydoc , then analytics are tracked for you automatically from the get-go, and you can get all the insights you need from the built-in analytics suite.

If you’re using some other form of web content you could use a streaming data analytics platform to monitor real-time insights into how your campaigns are performing.

What this shows is foresight and assures clients that you have a solid plan to measure and achieve results.

Here's a brief video explaining how the built-in analytics panel works:

Storydoc analytics panel

Consider that your persuasive marketing proposal for an SBA loan investor company focuses on its goal to educate and build trust with small business owners.

Set clear KPIs and expected outcomes:

Aim for a 20% growth in social media followers to broaden the reach to potential borrowers across platforms.

Secure a 50% boost in site traffic through SEO-optimized articles on SBA lending practices.

Strive for a 15% increase in direct inquiries about SBA loans, indicating heightened interest and engagement.

Do not forget to detail how you will track these with regular updates via dashboards and monthly reports.

With this, you will show that you are going to handle the project with full transparency and precise measurement of progress.

A structured approach like this is especially critical in financial services marketing, as it guarantees precise targeting and messaging. It helps build trust and credibility in a sector where accuracy and reliability are paramount.

6. Establish a timeline

A chronological timeline will be your roadmap that marks significant milestones and allocates when clients can anticipate results.

Including this in your marketing proposals provides you and your clients with a structure. It also guarantees that everyone involved stays on track . Hence, avoiding misunderstandings, overlaps of phases, and delays.

Here's an example of a timeline slide:

Marketing proposal timeline slide example

To establish a timeline effectively, break down major phases into manageable tasks. Use a visual timeline in your business document like a Gantt chart.

This visual aid helps clarify the project timeline, including the specific hours dedicated to each task.

Here’s a scenario: You are creating a proposal for a company launching a digital marketing campaign to promote its creatine supplements.

Use Microsoft Project, GanttPRO, and Wrike to outline a visual timeline.

Then, break the campaign into phases:

Begin with a 2-week market research phase, focusing specifically on the target demographic for creatine supplements and competitive analysis in the supplement industry.

Follow this with a dedicated 4-week content creation phase to produce blog posts, how-to guides on using creatine for fitness goals , and engaging social media content highlighting user testimonials and creatine benefits.

Conclude with a 4-week content distribution and promotion phase, targeting fitness enthusiasts and health-conscious consumers.

Then, include bi-weekly check-ins with the marketing team to monitor and adjust the campaign as needed.

7. Include costs & terms

A well-detailed cost structure, paired with clear terms, sets the foundation for a harmonious partnership.

It helps prevent disputes and aid decision-making , as it sets clear financial obligations and conditions.

How do you set this up?

Break down costs for the types of marketing services you are offering, especially when specialized services are involved in complex projects.

Outline payment terms straightforwardly and specify the payment schedule, including any deposits required and the preferred payment methods.

For instance, if you are crafting a proposal for a comprehensive digital marketing campaign, list individual line items for each service. Additionally, clearly state the specific deliverables under each category.

Here’s an example you can take inspiration from:

Marketing proposal pricing summary example

For payment terms, incorporate details like having 35% due upon contract signing, with the balance payable monthly.

As for contract terms, specify duration, like a 1-year commitment, including conditions like a 45-day notice period for termination.

Laying out these terms eliminates ambiguities and promotes transparency. Plus, you can make sure your clients understand their financial commitment.

8. Write the marketing proposal

You've gathered insights, set objectives, planned strategies, provided KPIs, and outlined the costs and terms. Now, it is time to package this into a compelling proposal that resonates with potential clients.

Set up a solid framework to make sure you present your plan persuasively and coherently to guide the client through your vision and plan .

Use Storydoc to create personalized decks or dynamic presentations to “WOW” your potential clients.

What are the key elements you should work on?

Start with a cover page that includes the project title, your company's name, and the date. With this, you can set a professional tone right away and gain a favorable first impression.

Next, craft an executive summary. Treat this as your elevator pitch and not as a mere brief of your entire proposal. Summarize the client's needs, your proposed solutions, and why your agency is the best choice.

Then, delve into the specifics like the ones we discussed throughout this guide. Describe your proposed services, detailing how each element addresses the client's unique challenges and goals. Be precise, yet comprehensive.

Moreover, include case studies or examples of your previous success. They will show proof of your expertise and ability to deliver results. However, make sure to only include case studies relevant to the client's industry or challenge.

9. Use an interactive marketing proposal template

Consider using structured marketing proposal templates , so you do not have to scramble every time you propose to a prospect.

It’s also a good idea to move away from legacy proposal formats like PDF or PPT and upgrade your documents to interactive web experiences. These are much more attention-grabbing, compelling, and persuasive.

You can grab one of the tried and tested templates below to make your best proposal ever in record time.

3 biggest mistakes to avoid when crafting a marketing proposal

Knowing what to include is not the end to crafting a marketing proposal that woes prospects. It is also critical to know what NOT to do. Otherwise, the goodwill you earn from the good parts of your proposal will become futile.

One misstep can jeopardize your chances of securing that coveted client. Identifying and sidestepping common mistakes enhances your proposal's effectiveness and positions you ahead of competitors who might still be making them.

Start taking notes and do not fall for the usual traps of marketing proposals.

1. Overpromising

Offering the moon captures your client’s attention, right? While that might look like a winning strategy for some, it is not.

When reality does not measure up to those lofty promises, disappointment rises. With this comes broken trust and fractured client relationships.

What do you do to avoid this?

Be realistic and transparent about what you can deliver. Plus, set achievable goals and communicate potential challenges upfront.

You should also ground your proposals in data and past experiences. Use them as benchmarks for what's attainable.

When you do not overpromise, you build credibility and showcase your integrity and commitment to honesty.

2. Being too vague

When clients cannot see a clear path, they will hesitate to take the first step with you. It suggests you do not fully understand their needs or the project itself. That ambiguity breeds doubt, and that’s a silent proposal killer.

So, make your proposal as detailed and tailored to the client's specific requirements as possible. Conduct thorough research and present a thorough, step-by-step strategy to paint a clear picture of the path forward.

Additionally, incorporate precise language and avoid jargon that could obscure your message.

With a well-defined plan, you demonstrate professionalism and a deep understanding of the client's needs. It also strengthens their confidence in your ability to execute the plan effectively.

3. Ignoring client needs

Every client has unique business needs. That’s why they are looking for customized solutions, not one-size-fits-all approaches.

When you ignore those needs, prospects will perceive a lack of attention and care from your end. This fosters a sense of being undervalued, making them question your commitment and suitability for the project.

Prioritize active listening and engage in detailed discussions to understand their objectives and challenges. You should also regularly seek feedback throughout the project to guarantee alignment.

Moreover, do not be afraid to ask probing questions and show genuine interest. Incorporate the insights gathered from these conversations to develop an effective marketing proposal.

With this, you show that you value their input and are adaptable to their needs.

Burkhard Berger is the founder of Novum ™. He helps innovative B2B companies implement revenue-driven SEO strategies to scale their organic traffic to 1,000,000+ visitors per month. Curious about what your true traffic potential is?

proposal company marketing plan

Found this post useful?

Subscribe to our monthly newsletter.

Get notified as more awesome content goes live.

(No spam, no ads, opt-out whenever)

You've just joined an elite group of people that make the top performing 1% of sales and marketing collateral.

Create your best proposal to date

Try Storydoc interactive proposal maker for 14 days free (keep any presentation you make forever!)

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

  • Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

  • Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

  • Google Tag Manager
  • Infographics
  • Daily Infographics
  • Graphic Design
  • Graphs and Charts
  • Data Visualization
  • Human Resources
  • Training and Development
  • Beginner Guides

Blog Business

5 Marketing Proposal Examples to Elevate your Business

By Tobi Ojenike , Aug 10, 2023

5 Marketing Proposal Examples

Marketing proposals have become an essential tool for success in today’s competitive business environment. As a business, there are various marketing proposal examples that you can look at, learn from and use to build yours.

More than just a pitch, marketing proposals show a thorough comprehension of each client’s particular requirements and goals.  Creating a persuasive marketing proposal  shows a business’ dedication to providing value and outcomes, paving the way for a successful collaboration.

However, developing strong marketing proposals has its share of difficulties. Marketing professionals are tasked to create proposals that stand out from the competition while remaining pertinent and appealing. This includes achieving the ideal balance between creativity and professionalism while addressing specific customer needs. You can tweak our carefully chosen  marketing proposal templates  to make sure that all these components are properly combined and employed in your marketing proposals.

Click to jump ahead:

  • A well thought out, well-designed marketing proposal should be

5 Marketing proposal examples

What should a marketing proposal include, what are the common mistakes to avoid in a marketing proposal, marketing proposal examples faqs, how to create a marketing proposal with venngage in 6 steps, a well thought out, well-designed marketing proposal should be:.

A carefully considered and well-designed marketing proposal has to be a thorough and convincing document that clearly explains your marketing strategy and solutions. As I earlier explained that it serves as a basis for understanding each client’s goals and what they require, it is essential to understand what it should contain. A winning marketing proposal should be: 

  • Comprehensive
  • Data Driven
  • Clear and Concise

Now that you have an understanding of what a marketing proposal is and what it should have, let us dive into the different examples of marketing proposals.

The secret to impressing potential clients and landing lucrative jobs is creating an effective marketing proposal. A collection of successful marketing proposal examples may be a great source of motivation and direction for marketers who want to stand out from the competition.

In this piece, I will examine 5 actual marketing proposal examples that highlight various tactics and innovative ideas. 

1. Digital marketing proposal example

A digital marketing proposal is a strategic, in-depth document that lays out a thorough strategy to improve an organization’s online presence, engage its intended target market and spur commercial growth. 

Using methods such as search engine optimization (SEO), content marketing, social media management, pay-per-click (PPC) advertising, email campaigns and website user experience improvements, this kind of proposal serves as a  marketing road map  to demonstrate the marketer’s skills. It emphasizes quantifiable goals, financial allotment, a schedule and key performance indicators (KPIs) to assess the effectiveness of the suggested digital marketing campaign. 

For example, this proposal attempts to capture potential clients and forge fruitful collaborations by putting a strong emphasis on customized solutions. This marketing proposal example is great for small businesses.

Digital Marketing Proposal Template

2. Social media campaign proposal example

A social media campaign proposal is a compelling document that is skillfully written and lays out a thorough strategy for utilizing social media platforms to accomplish particular marketing goals. 

A social media campaign proposal often includes strategies, content suggestions and advertising techniques. The proposal demonstrates the marketer’s talent for creating effective social media campaigns with an emphasis on raising brand awareness, increasing website traffic and encouraging meaningful interactions. 

This proposal intends to attract potential clients and win their support with data-driven insights and quantifiable KPIs. Here are some examples of a social media campaign proposal that you could use:

Social Media Marketing Proposal

3. Website design proposal example

A website design proposal is a carefully produced document that outlines a detailed strategy for developing or redesigning a website in line with the client’s brand identity and corporate goals. 

This proposal demonstrates the web designer’s proficiency in technical implementation, visual design and user experience (UX) to produce a smooth and visually appealing online platform. It provides details on the project’s scope, schedule, deliverables and budget as well as insights into the design process and overall strategy.

Take a look at our carefully curated template as a creative compass:

Website Design Proposal Template

A strong graphic design proposal highlights the value the designer brings to the client’s business while showcasing the designer’s expertise and creativity. You can also consider showcasing a portfolio of relevant past work and testimonials to build trust and confidence. Envision the stunning graphics you can create by taking a cue from this template:

Graphic Design Proposal Template

5. Influencer marketing proposal example

An influencer marketing proposal is a document created by marketing agencies to pitch collaboration opportunities to brands or businesses. This proposal outlines the campaign’s goals, target market, proposed influencers, content suggestions and anticipated results.

The proposal aims to demonstrate the influencer’s suitability for promoting the brand’s products or services and outlines the terms of the partnership, such as compensation, timeline and key performance indicators (KPIs) to measure the campaign’s success. 

The goal of the influencer marketing proposal is to persuade potential customers of the efficiency of influencer collaborations in increasing brand visibility and fostering engagement with their target audience. 

With the help of our hand-picked collection of engaging influencer design proposal examples, you are off to a great start.

Influencer Marketing Proposal Template

Here’s a general outline of what a marketing proposal should include:

This is a brief of the main aspects of the plan. It highlights the information contained in the proposal and gives a quick look into some of the strategies, the complexities of the schedule, and the objectives that will indicate the project’s advancement. This summary provides your clients an understanding of what to expect from you and your team.

2. Objectives

The aims and objectives of the marketing campaign or project should be stated in clear terms. To show that you are aware of the client’s demands, align these goals with their company objectives. You should also understand that not clearly stating the objectives could lead to confusion and easily make tracking the progress of the project quite difficult.

3. Intended outcomes

Every effective marketing proposition is built around the idea of “intended outcomes.” These results are more than just objectives; they stand for the transformational changes that your client’s business will experience as a result of your proposed plans and activities. In this important section of the proposal, you should delve into the anticipated future and the advantages of your partnership for the development and success of your brand.

4. Define the target audience

Analyze the target audience of your intended clients to demonstrate your knowledge of this demographic. To show the applicability of your marketing strategy, include details on their demographics, behavior and preferences.

5. Market Research

Here, you gather knowledge of consumer behavior, tastes, market trends, and the market environment. These findings are then used to generate marketing strategies and plans. Marketing research provides the data and insights needed to make informed decisions within your  marketing plan .

6. Approach

Describe a well-planned marketing strategy that combines online and offline approaches. Describe the thinking behind each tactic and how they complement one another to produce the intended outcomes.

7. Measurement and KPIs

Outline the key performance indicators (KPIs) that will be used to gauge the marketing campaign’s effectiveness. Display your plan for collecting data, analyzing it and using it to inform decisions.

8. Timeline and proposed budget

Give a thorough breakdown of the marketing campaign’s necessary budget as well as the estimated timetable for its completion. Building client trust through transparency in costs and delivery dates is beneficial.

9. Project team

This provides information on the qualifications and relevant experience of the marketing team or agency. It also highlights their strengths and weaknesses, previous achievements, their position in the company and the part they will play in the execution of the intended project.

10. Case studies and testimonials

Include pertinent references, case studies or illustrations of prior successful projects to highlight your experience and track record.

11. Terms and conditions

Invite the client to take the following steps, such as setting up a meeting or signing the agreement, by concluding the proposal with a clear call to action. Specify any terms, conditions or contractual arrangements related to the partnership.

An effective marketing proposal involves thorough planning and attention to detail. Here are some common mistakes to avoid in order to make sure your proposal stands out and stays clear of potential pitfalls:

Lack of Individualization:  Using a generic or templated proposal without adjusting it to the client’s unique needs and objectives can come across as careless and disconnected. Personalize your proposal to show that you are aware of the client’s problems and how your proposed solutions will solve them.

Uncertainty in Objectives:  Failure to establish precise, quantifiable objectives may cause uncertainty and a lack of concentration. Make sure your proposal contains clear objectives that the client can comprehend and assess.

Heavy Focus on characteristics:  If you place too much attention on the characteristics of your services rather than the advantages and results for the client, your proposal may not be as appealing. Clients are interested in how your methods will address their issues and produce outcomes.

Ignoring the Target Audience : If you don’t clearly define how your tactics will appeal to the client’s target audience, your proposal’s relevance and impact will suffer.

Insufficient Research:  Making recommendations without completing in-depth market research and data analysis can make your proposal seem unreliable. Based on sound research and insights, develop your strategies.

Uncertain time frame : Clients may be unsure of the project’s duration and scope if there isn’t a clear timeframe for the intended activities. The timetable and milestones should be clearly stated.

Neglecting Proofreading:  is important since submitting a proposal that contains grammatical, typographical, or formatting issues tarnishes your professionalism and credibility. Always double-check your writing before submitting.

Can I use marketing proposal examples as-is for my own business?

While you can use marketing proposal examples as a reference and source of inspiration, it is essential to customize them to suit your specific business needs, goals, and target audience. A one-size-fits-all approach may not effectively address your unique requirements, so tailoring the proposal will ensure it aligns with your company’s objectives and maximizes its potential for success.

How long should a marketing proposal be?

The complexity of the project and the client’s particular requirements can affect the length of a marketing proposal. However, it’s typically advised to keep the proposal brief and concentrated. Without including any additional attachments or supporting documents, aim for a length of 5–10 pages.

How do I make my marketing proposal stand out?

Consider customizing your marketing proposal to the client’s particular requirements and objectives, and make it abundantly obvious how your marketing methods will alleviate the client’s problems and produce results. Use a  marketing proposal template  with charts, graphs and infographics to add visual appeal to the proposal and to demonstrate the knowledge and experience of your team in the field. Finally, present your proposal in a polished and visually appealing manner. Include case studies or testimonials from prior successful marketing efforts.

How do I format my marketing proposal?

Your marketing proposal should be presented in a polished, well-organized and visually appealing manner. To organize the material, think about utilizing headings and subheadings. Also, make sure to utilize a unified font and color design. Include visual components in the proposal, such as pictures, graphs and graphics to make it more interesting. 

Are marketing plans and marketing proposals the same?

In the context of marketing strategy, a marketing plan and a marketing proposal serve different functions. A marketing plan is a thorough internal strategy document that defines a company’s overall marketing strategy over a long period of time. A marketing proposal, on the other hand, is a client-focused document that gives a detailed plan and strategy for a specific project or campaign in order to secure a client’s business. As a business, you can  create a marketing plan  with strategies that will be covered more in depth in the business proposals that you make.

  • Sign up or  log in to Venngage  to register and platform’s features and templates.
  • Click on “Create a Design” and select “Proposal” as the design type. 
  • Browse through the available proposal templates or use the search bar to find one that suits your needs.
  • Replace placeholder text with your own content, such as company information, client details, and project objectives.
  • Customize the color scheme, fonts, and images to match your brand’s identity and preferences.
  • Enhance your proposal with visual elements such as images, icons, charts, graphs, and illustrations.
  • Carefully review your marketing proposal for accuracy, clarity, and completeness.
  • Once satisfied, download your proposal as a PDF, image file, or share it directly with your client using Venngage’s sharing options.
  • Marketing proposals

Marketing Proposal Template

Used 9,070 times

Reviewed by Hanna Stechenko

e-Sign with PandaDoc

Marketing Proposal

This marketing proposal, designed by [Sender.Company] is created exclusively for use by [Client.Company] of [Client.Business] .

Our proposal provides details of the scope of work, potential options for promotional and digital marketing strategies, project timelines, pricing, and an overview of how our marketing agency can best support your business to boost brand awareness.

Executive Summary

Our team members have carried out an extensive analysis as part of this proposal, including a study of market trends in your industry, and the application of specifics unique to [Client.Business] .

The information has been compiled by specialist marketers, and believe our proposal provides a complete marketing strategy, which will lead to highly successful results for your business.

[Sender.Company] has been making inroads in the marketing world for [Years in business] years, constantly bringing in new clients and retaining loyal customers.

We are an innovative and experienced group of marketing professionals dedicated to meeting the marketing needs of our extensive client base. Our work in the industry has led to some high-profile achievements, and generated lasting results. We have worked with ecommerce companies, SMEs and multinational firms to deliver outstanding marketing campaigns.

As a potential client, we can offer you the best marketing services to meet your business deliverables and satisfy your target audience.

We will work with you every step of the way to create and continuously develop a strategic marketing plan that evolves as your business grows. We keep track of all crucial metrics to for maximum optimization of your projects, and to ensure that you keep attracting customers, keep your stakeholders happy and maintain a smooth workflow.

a. Market Trends

According to our research, current trends in your industry show /*Identify.Trends*/.

We feel these trends are significant in that they demonstrate /*Identify.Signicance*/.

b. Industry Competitors

Leading competitors in this industry have shown the following strengths and weaknesses /*Identify.Strengths and weaknesses*/

Marketing Strategy & Goals

A. promotional strategy.

Based on our above analysis, we believe the following promotional strategies will prove highly successful for your business:

We plan to implement these strategies using: /*Identify.Strategies print radio mailings surveys brochures*/.

Implementation and Payment Terms

A. timeline.

The projected timeline for your marketing project is as follows:

b. Maintenance

We keep our prices simple for the services we provide. You can accept our proposal on a retainer basis or opt for a 'pay as you go' service as certain milestones are met.

The cost breakdown of the marketing strategy proposed, alongside the implementation procedures, is as follows: /*Cost breakdown*/

4 Conditions and Acceptance

Prior to a contractual agreement, this proposal may be amended upon collaboration with the client, [Client.Company] of [Client.Business] , at the discretion of [Sender.Company] .

Your signature below indicates acceptance of this marketing proposal. Your initial payment per the terms above will also represent acceptance of this proposal, and entrance into a contractual agreement with [Sender.Company] .

[Sender.Company]

MM / DD / YYYY

Representative: [Sender.FirstName] [Sender.LastName]

[Sender.Address] [Sender.Phone]

[Client.Company]

Representative: [Client.FirstName] [Client.LastName]

[Client.Company.Address] [Client.Company.Phone]

Care to rate this template?

Your rating will help others.

Thanks for your rate!

Useful resources

  • Featured templates
  • Sales proposals
  • NDA agreements
  • Operating agreements
  • Service agreements
  • Sales documents
  • Rental and lease agreement
  • Quote templates

Marketing Proposal Template for Word, PDF

proposal company marketing plan

Download Free Template

Available for Word & PDF

Your download is available!

Click to download your document template in the format you need.

Your download is ready!

Download Marketing Proposal Template for Word & PDF or email it to yourself later.

Download Marketing Proposal Template for Word & PDF.

  • Send to email

Plus, you've unlocked access to our full collection of 130 hand-built business templates!

Template Highlights

  • Briefly describe your company and team, then summarize the marketing, branding, and/or advertising services you provide
  • Give your potential client some background on the talented team you've put together, including any skills or qualifications that will be valuable on this project
  • Sketch out the project, including its objectives, challenges, and target audience. Then explain how you'll meet the target goals and what your proposed outcome is
  • Use the project schedule section to explain key project stages and deliverables
  • Next, outline any related costs. This ensures the client won't be taken aback by the bill at the end
  • Provide contact information so the client can easily get in touch with you
  • Use the Appendix section to include any other information, such as case studies or testimonials
  • Download it as a PDF or Word file
  • Print it, email it, go to town with it.

Template Preview

Marketing Proposal Template

Whether you are pitching a branding, marketing, or advertising campaign, you need to create a proposal that explains how you will help your client promote and expand their business. You can adapt this template to suit just about any marketing project.

HubSpot Tip: Every proposal should be client-centered, so be sure to update this template to meet the specific needs of your customer.

Our Company and Team

Whether you are submitting this proposal to a long-time or brand new client, it is always a good idea to provide a brief introduction to your company and team. No more than a paragraph is needed. Include key information like when and by whom your marketing firm was founded, what your major strengths are, and any similar work that you have completed in the past.

Our Services

Provide a summary of the marketing, branding, and/or advertising work that your company does. Be broad. Include all of the kinds of services you offer, even ones that you might not be proposing to this client at this time. You can organize them in a bulleted list like the one below.

• Service 1

• Service 2

• Service 3

The Proposed Team

In this section, you should provide information on the relevant skills and experience of your proposed team members. Provide brief profiles of each of the staff who will work on this project, indicating their name, title, role on the project, special skills, relevant qualifications, and education. You can also mention successes on similar work in the past. Consider organizing this section with bullets, as shown below.

• Team Member 1, Title – Profile

• Team Member 2, Title – Profile

• Team Member 3, Title – Profile

HubSpot Tip: You can include professional headshots for each of your team members to personalize your proposal. Be sure that the look of the photographs is uniform across the team members and matches the overall design of the proposal.

Project Scope

Now that you have introduced your company and team, you should indicate your understanding of the client’s needs and the project you will conduct in order to meet their specific requirements.

Begin by giving an overview of the project. Items you might discuss include the situational analysis, challenges and issues, and the target market and customers. This section should set the stage to introduce your proposed solution.

Proposed Solution

Explain to the client the activities you will undertake in order to meet their needs. If possible, break the activities into phases. You should also indicate any deliverables that will be submitted to the client under each phase. Organize these items in a table like the one below.

Deliverables

• Activity 1 • Activity 2

• Deliverable 1

• Activity 3 • Activity 4 • Activity 5

• Deliverable 2 • Deliverable 3

• Activity 6

• Deliverable 4

In some cases, just a table may suffice, but you might also consider including additional narrative to explain your methods more fully.

Projected Outcome

In a paragraph or two, describe what your proposed solution will achieve for the client. Try to ensure that your outcomes are measurable. Provide a brief explanation of how you will evaluate success on this project.

HubSpot Tip: If there are key parts of the project that the client will be responsible for, be sure to indicate them in your proposal. Don’t surprise your client with requests for work once the project has started!

Project Schedule

After describing the steps in your project plan, you should align them to a timeline to show the customer how the project will unfold and when each step will occur. Including a schedule boosts your credibility and shows the client that you have a plan for executing the project on time. You can use a simple table, like the one that follows, to depict the project schedule.

Completion Date

HubSpot Tip: Be sure to set reasonable deadlines. It is much better to turn in a product early than to set an unreasonable deadline and be forced to make a late submission!

Your Investment

This section should outline the cost to the client of all of the necessary activities and items to complete this marketing project. Some of your costs might be billed with an hourly rate and others might be charged as a flat fee. Keeping with the same organization by Phase and Activity that you have used throughout the proposal, present all of the costs clearly in a format like the one below.

Activity/Item

Hourly Rate/Flat Fee

Estimated Hours/Quantity

HubSpot Tip: Accuracy is important! Consider reproducing this table in a spreadsheet program like Microsoft Word and doing the calculations there, then copying them into the template. Nothing looks more unprofessional than a math error in the middle of your proposal!

Make your contact information impossible to miss, in case the client has any questions as they review your proposal. Include multiple ways to get in touch with you quickly, for example, an email address and a phone number.

HubSpot Tip: Make getting in touch as easy as possible for the client. If you know your client’s preferred method of communication is email, then be sure to provide your email address and be ready to respond quickly. If they prefer to speak by phone, give them a number at which they can reach you anytime during the workweek.

Contract and Signatures

Explain the next steps required to approve the proposal. You most likely need your client’s signature, so include customized signature lines for everyone who needs to sign, like shown below.

________________________

[Name], [Role]

You should also include your company’s contract details indicating the specific terms and conditions for this project.

HubSpot Tip: Including signature lines directly in the document can speed up the approval process by limiting the number of documents that need to change hands.

Additional Materials

If you have additional information you would like to provide to the client, you can include it in an Appendix. Some examples might include case studies of past work, a portfolio of your branding or advertising work, or sample products that you have created for past clients.

HubSpot Tip: Past experience is the best indicator of future success! Including examples of your best past work at the end of your proposal provides evidence of your knowledge and capabilities.

Frequently Asked Questions

How do i write a marketing proposal, is this template free, can i edit this template, related tags:.

  • Proposals, Estimates & Quotes

Related Business Templates

Standard operating procedures (sop) template.

Describe the how, what, and where of your organizational tasks to employees with this free SOP templ...

Gap Analysis Template

Conduct thorough assessments of your current state vs. goals with this free gap analysis template.

Root Cause Analysis Template

Use this free root cause analysis template to identify the source of business issues and create a pl...

Business Case Template

Make a case for an upcoming project or investment with the help of this free business case template.

Progress Report Template

Share your project progress with other team members, departments, or relevant parties with this free...

Action Plan Template

Use our free action plan template to help get your business or project goals off the ground.

Order Form Template

Simplify order management with this easily customizable free online order form template.

Fishbone Diagram

Identify a problem's root causes efficiently with a fishbone diagram. This visualization template ca...

Process Map

Streamline your workflow, enhance efficiency, and foster continuous improvement in your organization...

Download the free 5 whys template to identify the root cause of business challenges and develop prac...

Succession Plan

Enhance your organization’s leadership continuity, improve workforce readiness, and ensure smooth tr...

Business One-Pager Template

Use this professional one-pager template to help capture the attention of stakeholders and potential...

Get this template for free!

  • Online Degree Explore Bachelor’s & Master’s degrees
  • MasterTrack™ Earn credit towards a Master’s degree
  • University Certificates Advance your career with graduate-level learning
  • Top Courses
  • Join for Free

What Is a Marketing Plan? And How to Create One

Learn what a marketing plan is, how they help businesses, and the steps for building yours.

[Featured image] A woman in a blue shirt shows a marketing plan on a whiteboard to a group.

What is a marketing plan?

A marketing plan is a document that a business uses to execute a marketing strategy. It is tactical in nature, and, as later sections of this article explore, it typically includes campaign objectives, buyer personas, competitive analysis, key performance indicators, an action plan, and a method for analyzing campaign  results.  

What is the purpose of a marketing plan?

In general, a marketing plan serves several purposes: 

Streamline and organize marketing efforts 

Guide businesses and their marketing teams through a sequence of marketing activities 

Determine how to measure a campaign’s success  

Effectively allocate the marketing campaign budget  

A business might develop a marketing plan for a specific need, campaign, or goal within its larger mission. Here are some examples: 

Launching a new product or service

Carrying out campaigns through different marketing channels, including social media , email marketing, print media, TV, or offline events  

Implementing paid advertising 

Measuring marketing efforts over specific periods of time, such as every quarter, six months, or year

Marketing plan vs. marketing strategy vs. business plan

In researching what a marketing plan is, you may come across the related concepts of marketing strategy and business plan. Think of all three as written roadmaps for developing your business. You’ll find similarities among them, including your business objectives and information on your target market, but there are some important differences to know as you build these roadmaps, as we’ve laid out in the chart below. 

Review these roadmaps periodically to measure the success of your marketing and business efforts. 

How to create a marketing plan 

The following sections describe the components of a solid marketing plan and the steps to building each one. Develop each section in the order listed, and use insights from each section to guide your process in the ones that follow. Once you complete all of the sections, review your entire plan for areas that need refining. 

1. Executive summary

Here, you will write a short summary, usually no longer than a few paragraphs, to introduce the sections that follow. In a few paragraphs, orient readers to the following:

General information about the business, such as its mission, past accomplishments and setbacks, and brand identity

Information specific to the marketing campaign driving this plan and how it will advance or improve upon past marketing efforts 

You might choose to compose this section last, after you’ve written and refined the marketing plan as a whole. 

2. Marketing campaign goals 

Borrowing from your marketing strategy and business plan, state the marketing campaign's goals with specificity and data-driven metrics. For example:

 Specify “get more email subscribers” as “increase email subscribers by 50 percent by next quarter.” 

“Generate more online purchases” could be specified as “Drive traffic from paid Facebook ads to a sales page and increase the site’s conversion rate from 2 percent to 5 percent.”

3. Key performance indicators (KPIs)

KPIs are the specific metrics you’ll monitor to measure the success of your marketing efforts. It’s important to determine KPIs so that you can continually optimize your tactics, reduce inefficiencies, and steer your marketing campaign toward success.  

KPI examples include:

 The number of website visitors

The number of new email subscribers

The number of event registrants 

The rate of converting leads into customers

Sales revenue figures

4. Buyer personas 

Refer to your marketing strategy and business plan to crystalize target market insights into detailed buyer personas. You can think of a buyer persona as a fictional character that you create based on your existing customers and extensive market research. Building clear buyer personas helps to focus your marketing efforts and drive campaign results. 

Answer these questions to get started:

What is this persona’s demographic profile, including age, income, location, occupation, etc? 

Where do they go to find information? 

What keywords do they use to search?

How do they prefer to purchase products and services?

At what times of the day are they most likely active on social media or other marketing channels, online or offline?

What words, phrases, and questions do they use to describe their challenges and goals?

Use answers to tailor every detail of your marketing campaign to your buyer persona and guide potential customers toward an action, such as subscribing to your email list or making a purchase.

5. Competitor analysis 

Refer again to your marketing strategy and business plan to extract key information about how competing brands are reaching customers in your target market. Then, examine competitors’ marketing strategies in more detail.

Here are three ways to generate marketing-specific information about competitors:

Use SEO tools like SEMRush to discover how your competitors are leveraging popular keywords, content, and ad copy to attract an audience.

Study competitors’ social media accounts and note the content they post to engage followers. 

Subscribe to competitors’ email lists to learn how they market and sell to potential leads right in their inboxes. 

6. Action plan 

Your campaign’s action plan should include the specific tactics and methods you’ll use to market your products and services to potential customers. 

Include the following information in your action plan:  

The campaign budget and target date of completion

Key milestones you need to pass on your way to achieving the goals 

The marketing channels you will use, offline and online 

The kinds of content you will create and your schedule for delivering it

Organic and paid marketing activities

7. Method of analyzing results 

Your marketing plan should describe how you will monitor KPIs and analyze your campaign results at each milestone. That way, you can find out what’s working and what’s not and adjust your plan accordingly. 

Be sure to set up analytic tools for each of your marketing channels, including your social media accounts, email system, website and landing pages, and event registration pages. Set calendar alerts based on your action plan for reviewing KPIs.

Which channels see the most traffic?

Which channels are converting at the highest rates? 

How are individual pieces of content performing?

How efficiently is your budget performing?

Which metrics are improving, staying the same, or declining over time? 

Marketing plan key takeaways

Remember: Having a solid marketing plan can make it possible to allocate your marketing budget effectively and streamline your marketing activities. By following the seven steps above, you may be able to see improvements in your marketing efforts, from attracting more ideal customers to inspiring them to take action. 

Improve your marketing with Coursera

One way to become a skilled marketer is to take online courses and practice the latest strategies. Learn which web analytics tools are right for you, how to use them to analyze data, and more in the Digital Marketing Specialization or with Meta Social Media Marketing Professional Certificate .

Related articles

What Is Content Marketing?

Digital Marketing: What it Is and How To Get Started

13 Key Marketing Skills to Boost Your Resume

9 Marketing Podcasts for Beginners and Pros: 2022 List

Market Analysis: What it Is and How To Conduct One

Keep reading

Coursera staff.

Editorial Team

Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact...

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

  • Marketing proposal

Adobe Acrobat Sign

Craft a stellar digital marketing proposal.

Before you can market a product or service, you need to market your marketing skills. Explore these tips and insights, and learn to write a winning proposal.

Explore Acrobat Sign

A marketer sitting at a table creating a marketing proposal on their laptop

JUMP TO SECTION

When do you use a marketing proposal?

What to include in your marketing proposal

Seal the deal with Adobe Acrobat Pro

What is a marketing proposal?

A marketing proposal is a detailed plan that outlines potential advertising, marketing, and brand awareness efforts for a prospective client’s business. It’s drafted by a marketing agency or in-house marketers and addressed to stakeholders at the company. This written proposal should identify the scope of work, the marketing strategy, and the project goals.

A proposal can cover everything from social media marketing to traditional TV commercials to search engine optimization (SEO). You’ll need a marketing proposal when you pitch new work to both current and prospective clients. A good proposal is thorough and outlines the campaign’s specifics, what channels it will be distributed on, the timeline of the project, campaign pricing, and more. Keep in mind that a complete, well-written proposal can help you wow potential clients and earn you new business.

Start with a marketing proposal template

A good marketing proposal helps convey your strategy and creative vision to a client. It brings them in on the plan, shows them you’ve thought through the details, and outlines specific benefits your marketing campaign can achieve for their business. It also sets expectations for all parties and provides metrics to measure success. A marketing proposal can be solicited and expected by your client, or unsolicited and more informal. You may need to craft different styles of proposals depending on your client, their industry, and the type of marketing you suggest.

A graphic of a marketing proposal on a tablet device

What to include in your marketing proposal.

Campaign briefing.

As with a business proposal, you’ll need to include a cover page or executive summary in your marketing proposal. This section outlines the significant details of the marketing campaign. Start with a problem statement that identifies what you seek to solve with this campaign. Then highlight the objective and goals of the proposal. Ground your goals in the client’s problem or pain points to make sure they resonate with your stakeholders.

You should also specify the target audience for the campaign or who it is designed to reach. This is also the section to identify the primary brand message. What do you want to say about your brand or product, and why does the audience need to know?

Marketing Strategy

Next, briefly explain how you plan to take your campaign from a good idea to a successful marketing effort. Get more detailed in describing specific marketing tactics. How do you plan to reach your target audience? How will you convey the brand message, and what action will your customers take? If you’re in content marketing, you may write blog posts or craft a new website to ensure customers get the information they need. If you’re in digital marketing, think about the SEO campaigns you can create.

This section of the proposal should also include information related to campaign pricing and payment terms. If you plan to run TV spots or digital ads, consider how those costs factor into your budget. Lend credibility to your strategy outline with case studies and client testimonials to show how your previous marketing projects have succeeded.

Campaign metrics

Consider how you’ll measure the success of a campaign. Each client and campaign is different, and success will look different for everyone. They may want to increase their brand awareness, or they could just want a boost in sales. By identifying these expectations upfront, you reduce the risk of confusion or disappointment later.

If you’re in digital marketing, you can choose particular stats, like price per click (PPC) on digital ads. Alternately, you can rely on more concrete numbers, like the number of new sales or the increased revenue during a specific period. Whatever metrics you choose, show how you plan to track those numbers and share your findings with the client.

Be sure to estimate your results and give broad projections about what you expect to see. This can help manage expectations and set you and your campaign up for success.

Outline what comes next for the campaign. Include the general timelines, the expected campaign deliverables, and what you and your marketing team will do next if the campaign is approved. After you’ve outlined these steps, include a space for a signature. If your proposal is approved and signed, you’re ready to hit the ground running.

A graphic of a marketing proposal on a mobile phone next to one on a laptop

Seal the deal with Adobe Acrobat Pro.

Make it easier for your customers or new clients to sign on the dotted line with e-sign. With digital documents, you can create and save marketing proposal templates to keep on hand. When you’ve got the perfect proposal drafted, you can easily edit, track, and change the document as needed. So if your client has edits to your marketing ideas, you don’t have to start from scratch. Then simply send documents for signature with a click, and start your marketing services as soon as possible.

Draft your marketing proposal with Adobe Acrobat Pro

https://main--dc--adobecom.hlx.page/dc-shared/fragments/seo-articles/acrobat-color-blade

A marketer sitting at a table creating a marketing proposal on their laptop

Free Marketing Plan Proposal Template That Wins Clients

Our completely editable marketing plan proposal template brought more than $144 million in sales to companies worldwide in 2023 alone. Add, delete, or change sections as you see fit, make it your own, and improve your market outreach fast and easy.

Marketing Plan Proposal Template Slide 1

A look at everything in this Marketing Plan Proposal Template

Stunning cover.

As every high-level marketing expert knows, the best way to gain clients is to get their attention right away. The first thing your client sees when the proposal lands in their inbox is a visually attractive cover. That's why our carefully designed cover has everything you need to wow them the second they open an email.

You can change everything, from the text, logo, and background image to make it more appealing to your targeted market.

Stunning Cover

Pre-Written Introduction Section

If you're struggling to find a way to explain to your clients exactly what creating a marketing campaign takes, we've got you covered. This pre-written introduction section has everything you need to write an executive summary in just a few minutes.

Like everything else in this proposal, it's completely editable - the colors, the text, images, layout - everything.

Pre-Written Introduction Section

Processes and Timelines

Explaining the structure of your marketing strategy and each of the tools and instruments you are going to use can be difficult. You want to give enough detail but not so much it seems overwhelming. Fortunately, we created a plan of action already sectioned to fit the perfect amount of information. You can adjust it to suit your exact process.

Processes and Timelines

Case Study Example

As a marketing expert, you probably know a client's story is something that has to be included in every proposal. If you want to be taken seriously, you need to show that you understood the targeted customer's wishes and you came up with a practical solution for their problem statement.

In this marketing plan template, we've set out an example for your case studies page. All you need to do is replace our example with one of yours and use the structure we've used.

Case Study Example

Our automatically calculated table is already in place for your quote. Just add content marketing labor hours, additional services, and anything else needed for your promotional strategy, and we will calculate the totals for you.

There is room to write descriptions for all services, so your customer will have a complete understanding of what their money is getting them.

Pricing

Next Steps with Digital Signing

Any business will eventually be tested in handling increased customer traffic. Lessen the strain of paperwork by choosing a digital signature over traditional mail. The 'Next steps' tab will allow you to explain your process after signing and offer a line for the customer to give their electronic consent.

All digital signatures are 100% legal and compliant. When your client signs, you can see their digital signature certificate in your Better Proposals account.

Next Steps with Digital Signing

Pre-Written Contract

Whether you're just starting a company or you're a seasoned professional, Terms and Conditions will probably slip your mind when you're closing a deal on your products or services. The bottom line is, we made sure your business is protected by adding fully customizable terms and conditions at the end of this template.

That said, to ensure they are a good fit, get a legal professional to read them over.

Pre-Written Contract

Take Payment from Your Client

Getting paid - it's the hardest thing to do in business. The sooner and the easier you can get that money in your account the better. Using our integrations with Stripe, PayPal and GoCardless you can take payment from your client the moment they sign your proposal and then if needed, start a subscription.

Take Payment from Your Client

Don't take just our word for it

Here is what some of our 10,000 users across the globe have to say

Sara K.

Sara K. CEO & Founder

Shade O.

Shade O. Business Owner

Brent R.

Brent R. Marketing and Advertising

150+ other free proposal templates just like these are also available inside Better Proposals

Marketing Funnels Proposal Template

We have the best proposal template for any marketing company designing marketing funnels for clients. It helps you explain the marketing funnel stages and the results potential clients can expect. With social proof, this marketing funnel proposal wins big.

Social Media Consulting Proposal Template

Social media consulting should help your clients reach new audiences, but you need to explain exactly how you’ll achieve it. Use our social media consulting proposal to outline all campaigns, research and other parts of your consulting services.

Website Explainer Video Proposal Template

Website explainer videos are one of the best ways to show what you do in a short clip. If you want to show off your work and instill confidence in your client that you are the right person for the job, this proposal template is all you need.

Automate your sales process with our 50+ integration partners

Import your contacts from a CRM, receive payments, chat with prospects and manage projects. All in once place. See all integrations

infusionsoft logo

Your questions, answered

Common questions about plans, designs and security

Start sending high conversion proposals today

Join 10,000+ happy customers and enjoy a simpler, faster, and more professional way to win more business.

No credit card required. Cancel anytime.

Software Advice Badge

Feds reject a private company's plan to build hydropower projects on the Navajo Nation

proposal company marketing plan

For months, conservation groups like Tó Nizhóní Aní, Diné C.A.R.E and the Center for Biological Diversity had been sounding the alarm on proposed hydropower projects on the Navajo Nation that opponents said threatened water supplies and ignored local concerns.

Now the Federal Energy Regulatory Commission has denied preliminary permit applications for three of these projects, and, more importantly for the opponents, the commission said it would no longer issue permits for projects on tribal lands without tribal support.

Nature and People First Arizona PHS had sought the permits to build a series of reservoirs on Black Mesa to generate hydroelectric power. The projects were designed to pump water uphill to reservoirs atop Black Mesa during periods of low electricity prices, enabling the generation of electricity and revenue from the return flows to reservoirs below the mesa when prices were higher.

Plans showed the project would have required as much as 450,000 acre-feet of water, an amount conservation groups feared would seriously deplete the region's groundwater resources.

The applications listed as potential water sources the aquifers beneath Black Mesa and the Colorado and San Juan rivers.

After the permit applications were filed, Taylor McKinnon of the Center for Biological Diversity reached out to Nicole Horseherder, executive director of Tó Nizhóní Aní, and told her about the project.

“The Black Mesa storage project by Nature and People First is actually a big pump storage project that was being proposed,” said Horseherder. The applications showed three large reservoirs on the north end of Black Mesa and another three large reservoirs at the base of Black Mesa. 

“It was going to require a lot of water use, but it was not specified where that water was going to come from. So we knew this meant the potential for Black Mesa water to be used at this large industrial scale,” said Horseherder. “What we calculated was three times more than the Black Mesa coal mining operation was using up until it stopped operating in 2019.”

McKinnon said the proposals would require 450,000 acre feet of water, which is more than Nevada’s annual allocation of water from the Colorado River. The applications list the aquifers beneath Black Mesa and the Colorado and San Juan rivers as potential water sources but provide no evidence of availability or legal rights to those sources.

“This was a very sloppy proposal when we put it before technical experts,” said McKinnon. “It was misleading. They are just trying to get a foot in the door. Like coal mining before, these proposals would simply require rural communities on Navajo to sacrifice more land and water so that electricity and profit could be exported to faraway cities.”

When working to intervene on the project, he noted that Nature and People First had not consulted with members of the community, but were trying to get the proposal through by going straight to the federal government. 

“They were going to the federal government first to seek permits, which was problematic for a lot of reasons," said McKinnon, who said it was similar to the way coal mining started on the Navajo Nation, as developers sought federal approval first and disregarded the tribal communities that would be directly affected

Proposal targets water for reservoir system

Nature and People First Arizona PHS filed for preliminary permits on Oct. 5, 2021, proposing to study the feasibility of Black Mesa Pumped Storage Project North, Black Mesa Pumped Storage Project East, and Black Mesa Pumped Storage Project South. All were to be located on the Navajo Nation. 

The projects were to span nearly 40 linear miles on Black Mesa’s northeastern escarpment. They would pump water uphill to newly constructed reservoirs atop Black Mesa when electricity prices were low and generate electricity and revenue from return flows to reservoirs below the mesa when prices are higher.

The project included a total of eight new reservoirs across 38,000 acres, filling them with the required 450,000 acre-feet of water. About 8,000 acre-feet would be lost to evaporation each year, which opponents said is nearly double the rate of aquifer depletion from historical coal extraction. 

The federal energy agency issued public notice of the permit applications in November 2022, with a deadline of Jan. 3, 2023, for filing comments, interventions and competing applications.

The Navajo Nation, the Grand Canyon Trust, Tó Nizhóní Ání, Diné Citizens Against Ruining our Environment (Diné Citizens), together with the Center for Biological Diversity, American Rivers and the Navajo Tribal Utility Authority filed motions to intervene.

The Center for Biological Diversity submitted forms signed by over 5,783 people, who urged the commission to deny the applications. 

“The Project may adversely impact the land, water, Navajo Endangered and Threatened wildlife and plants including federally listed species under the Endangered Species Act, and cultural resources of the Navajo Nation,” the Navajo Nation argued in its submission.

The Navajo Nation claims historic, appropriative and reserved water rights to the sources of the water that would be used for the projects, tribal officials said, and is a party to the ongoing adjudication of the water in Arizona. 

Opponents noted that the applicant had not obtained rare species information from the Navajo Natural Heritage Program, and highlighted the projects’ potential impacts on significant cultural resources and sensitive wildlife areas such as the Mexican Spotted Owl and Golden Eagles, according to the tribe's motion to intervene.

Natural resources: Navajo officials tell lawmakers the government should secure reliable water for tribes

Community members say they were not informed

Although McKinnon said Nature and People First had worked without consulting the communities, Herb Yazzie, former chief justice of the Navajo Nation and a Black Mesa resident, said he knew of one meeting in Tuba City with the company after applications for the permit were filed.

During the meeting, Yazzie pointed out that the applicants weren't receptive to community input and made it seem as though the project was a done deal and nothing could be done.

The project was outlined at another meeting with the Chilchinbito community, located 64 miles west of Black Mesa. Horseherder expressed bewilderment, and said she still has no understanding of how this meeting was arranged. In the end a total of 18 chapters and agencies passed resolutions opposing the projects.

“None of us up here on the mesa knew of the application by the applicant,” said Yazzie. “We did not know what the proposal was. We learned of the project after the application was filed.”

Percy Deal, a community member and part of Tó Nizhóní Aní, said during the Tuba City meeting, the applicants informed those present that they had met with Navajo Nation President Buu Nygren and former president Jonathan Nez regarding the project, as well as with the Navajo Division of Resources and the Resource and Development Committee councils. Deal said he understood that water would be acquired from three different sources.

"There was a lot of objection from the audience," said Deal. "I was very much opposed to this project because it's a huge project, much bigger than the water being used by Navajo Generating Station. The only water that was left for sure was the aquifer. They learned they couldn't use the water from San Juan River, from Colorado River, so they zeroed in on N-aquifer. That was disturbing because we just went through 50 years of Peabody and Kayenta Mine pumping the N-aquifer."

Adrian Herder, from the Black Mesa area, also emphasized the lack of consultation with community members. He said once they received wind of the project they began the campaign to inform communities.

"This campaign was to educate our communities on what is this project, who is proposing this project, where is it going to located," said Herder. "What is a pump storage project, because a lot of times communities had no idea what was going."

Because it was clear the project had been done without proper consultation, FERC said in its denial that the commission would no longer issue preliminary permits for projects proposing to use tribal lands if the tribe on whose lands the project is to be located opposes the permit.

The commission said potential applicants should work closely with tribal stakeholders prior to filing applications to ensure that tribes are fully informed about proposed projects on their lands and to determine whether they are willing to consider the project development. Here, because the proposed project would be sited entirely on Navajo Nation land and the Nation opposes the permit, the commission denied the application.

"When companies come in to work with the Navajo Nation, it isn't written anywhere the way they should engage communities," said Horseherder. "The Navajo Nation doesn't have a real specific process on how communities should be notified. Companies deal, who want to do projects on the reservation, with the Navajo Nation is they usually reach out to Navajo Nation government officials."

Nature and People First denies secrecy

Denis Payre, President and CEO of Nature and People First, said while the company understood the legal reasoning behind the change of rule by FERC, "it is undeniably disheartening to receive this retroactive decision."

He said their expectation was that because the projects were already filed under a specific rule it would continue to be governed by that rule, with changes applying only to new filings.

"Over four years, we dedicated ourselves to these projects, investing significantly in good faith under a clear rule that has now been abruptly altered," said Payre in an email to The Arizona Republic. "We started working on projects in the Navajo Nation in 2019, and our oldest FERC PPA's were filed in October 2021 after extensive consultations with key local stakeholders."

Payre said the change of rules is the result of actions conducted by non-governmental organizations opposing Nature and People First projects. He said he wanted to clarify two points.

"It is important to correct any inaccuracies regarding consultations with the Navajo Nation prior to submitting our initial Preliminary Permit Applications to FERC," he said.

Payre said engagement with the Navajo Nation began as early as September 2019, well before the filing of applications.

"During this period, we had the privilege of presenting our plans for developing Pumped Hydroelectric Storage projects to several significant stakeholders within the Navajo Nation," he said.

These included meetings with decision-makers such as the Speaker of the Council at the time, the Navajo Nation Council, the Navajo Nation Division of Economic Development and representatives from the Department of Justice responsible for water rights management.

"Additionally, we engaged with various local communities, notably the leadership of the Chilchinbeto Chapter," Payre said. "It's essential to note that our initial Preliminary Permit Applications were submitted to FERC in October 2021, more than two years following these initial consultations."

He also said the rationale behind delineating large areas in the permit applications was to provide the chapters and the Navajo Nation with a wide array of options for potential project locations.

"Our intention was to ensure flexibility in site selection and to maximize the opportunities available to accommodate the needs and preferences of the communities involved," he said.

Payre said the company took into consideration whether grazing right permittees would express interest in participating in the projects.

"Additionally, we aimed to provide our engineers with flexibility regarding project locations, considering various technical constraints such as geotechnical data, biodiversity concerns and the preservation of cultural artifacts," he said. "It was imperative for us to ensure that our project plans were not only feasible but also aligned with environmental and cultural preservation efforts while accommodating the needs and preferences of all stakeholders involved."

The final scale of the actual projects was intended to be approximately one-tenth of the size indicated in the permit applications, he said.

Payre said the company firmly believes the projects would play a pivotal role in assisting the Navajo Nation in establishing water rights.

"Our initiatives are focused on tapping into the C Aquifer, a substantial water source that has been largely underutilized by the Navajo Nation and experiences significant annual replenishment," said Payre. "Notably, 99% of the pumping from this aquifer is carried out by communities located off the reservation."

He said Nature and People First are fully prepared to provide capital and expertise necessary to construct a significant water infrastructure that will primarily benefit the Navajo Nation in the long run.

"The impact of our project on the livelihoods of local communities will be profound, particularly in a context where economic development is crucial," he said.

He said the project could provide up to 3,000 acre-feet of water to local communities every year and has the potential to create 1,000 jobs over a span of three years, including 100 permanent direct and indirect positions. Moreover, it would contribute to enhancements in access roads and result in substantial tax revenues for the Navajo Nation.

"Our efforts are not solely aimed at effectively combating climate change by facilitating the integration of more solar and wind projects in the southeast," said Pyre. "We are also effectively combating poverty, ultimately achieving our goal of prioritizing both nature and people."

Arlyssa Becenti covers Indigenous affairs for The Arizona Republic and azcentral. Send ideas and tips to   [email protected] .

Support local journalism .  Subscribe to azcentral.com today .

Destination Management Company

Your message has been sent

Thank you for using A-DMC GLOBAL

A-DMC GLOBAL takes very seriously its responsibility for personal information supplied by our clients and takes all necessary precautions to ensure protection of personal data in accordance with European law.

Your personal data (e.g. name and surname, telephone numbers, email address, website, Skype details, and information concerning your trip) indicated when filling out the online Proposal Request and hotel-booking form will be accessible only to our representative DMC in the country that interests you and will be used only for the purpose of supplying you with services that you have ordered . You will not be asked on our site to give details of your credit card, and payment will be made in accordance with the conditions that you have agreed with the relevant DMC in accordance with the commercial proposal that the latter will send you after processing your Proposal Request. Thus your personal data are accessible only to the direct executors of your order and will under no circumstances be made available to third parties .

  • DMC Austria
  • DMC Innsbruck
  • DMC Salzburg
  • DMC Armenia
  • DMC Belgium
  • DMC Brussels
  • DMC Sarajevo
  • DMC Dubrovnik
  • DMC Larnaca
  • DMC Limassol
  • DMC Czech Republic
  • DMC Denmark
  • DMC Copenhagen
  • DMC Estonia
  • DMC Tallinn
  • DMC Finland
  • DMC Helsinki
  • DMC Lapland
  • DMC Biarritz
  • DMC Côte d'Azur
  • DMC Marseille
  • DMC Strasbourg
  • DMC Dresden
  • DMC Duesseldorf
  • DMC Cologne
  • DMC Frankfurt am Main
  • DMC Hamburg
  • DMC Hannover
  • DMC Leipzig
  • DMC Mecklenburg-Vorpommern
  • DMC North Rhine-Westphalia
  • DMC Schleswig-Holstein
  • DMC Stuttgart
  • DMC Tbilisi
  • DMC Mykonos
  • DMC Thessaloniki
  • DMC Budapest
  • DMC Hungary
  • DMC Reykjavik
  • DMC Palermo
  • DMC Liechtenstein
  • DMC Lithuania
  • DMC Vilnius
  • DMC Luxembourg
  • DMC Macedonia
  • DMC Valletta
  • DMC Chisinau
  • DMC Monte-Carlo
  • DMC Montenegro
  • DMC Amsterdam
  • DMC Maastricht
  • DMC The Hague
  • DMC Rotterdam
  • DMC Alesund
  • DMC Funchal, Madeira
  • DMC Madeira Island
  • DMC Bucharest
  • DMC Romania
  • DMC St Petersburg
  • DMC Kaliningrad
  • DMC Novorossiysk
  • DMC Scotland
  • DMC Belgrade
  • DMC Bratislava
  • DMC Ljubljana
  • DMC Slovenia
  • DMC Alicante
  • DMC Barcelona
  • DMC Marbella
  • DMC Palma de Mallorca
  • DMC Sevilla
  • DMC Valencia
  • DMC Stockholm
  • DMC Lausanne
  • DMC Switzerland
  • DMC Antalya
  • DMC Kusadasi
  • DMC Istanbul
  • DMC Ukraine
  • DMC Belfast
  • DMC Birmingham
  • DMC Cardiff
  • DMC Edinburgh
  • DMC Inverness
  • DMC Glasgow
  • DMC Liverpool
  • DMC Manchester
  • DMC Sheffield
  • DMC Ethiopia
  • DMC Nairobi
  • DMC Madagascar
  • DMC Marrakech
  • DMC Morocco
  • DMC Seychelles
  • DMC Cape Town
  • DMC Tanzania
  • DMC Kampala
  • DMC Calgary
  • DMC Halifax
  • DMC Montreal
  • DMC Toronto
  • DMC Vancouver
  • DMC Costa Rica
  • DMC Punta Cana
  • DMC Santo Domingo
  • DMC Guatemala
  • DMC Acapulco
  • DMC Mexico City
  • DMC Chicago
  • DMC Las Vegas
  • DMC New York
  • DMC Buenos Aires
  • DMC Brasilia
  • DMC Fortaleza
  • DMC Rio de Janeiro
  • DMC Salvador
  • DMC Sao Paulo
  • DMC Santiago
  • DMC Guayaquil
  • DMC Montevideo
  • DMC Cambodia
  • DMC Phnom Penh
  • DMC Beijing
  • DMC Shanghai
  • DMC Hong Kong
  • DMC New Delhi
  • DMC Jakarta
  • DMC Mataram, Lombok
  • DMC Jerusalem
  • DMC Tel Aviv
  • DMC Kathmandu
  • DMC Bishkek
  • DMC Kuala Lumpur
  • DMC Malaysia
  • DMC Langkawi
  • DMC Maldives
  • DMC Mauritius
  • DMC Palawan
  • DMC Singapore
  • DMC Colombo
  • DMC Sri Lanka
  • DMC Kaohsiung
  • DMC Dushanbe
  • DMC Bangkok
  • DMC Chiang Mai
  • DMC Hua Hin
  • DMC Koh Samui
  • DMC Krabi Town
  • DMC Pattaya
  • DMC Thailand
  • DMC Ashgabat
  • DMC Samarkand
  • DMC Tashkent
  • DMC Ho Chi Minh
  • DMC Abu Dhabi
  • DMC Brisbane
  • DMC Canberra
  • DMC Melbourne
  • DMC Auckland
  • DMC Wellington
  • DMC New Caledonia

The world’s most exciting destinations

From the world’s most professional DMCs

DMC Moscow invites you to visit our wonderful country.

Moscow is not only the political, cultural, and business centre of modern Russia, but also one of the oldest Russian cities, with a history that goes back 1000 years and many monuments of original Russian architecture and art. The golden domes of its churches, world-famous museums and theatres, broad avenues with high-rises, and cozy, typically ‘Moscow’ streets with merchants’ houses – all make Moscow one of the most popular tourist destinations. In addition to its unique attractions, Moscow is undoubtedly attractive for its economic and business potential. It possesses a wonderful infrastructure, an extensive choice of hotels, and modern exhibition centres hosting important international exhibitions and congresses. Moscow is one of the most colourful and interesting cities in the world, being equally well suited as a location in which to relax and do business.

 The Moscow region is represented by DMC Moscow , one of the leading Destination Management Companies (DMCs) in Moscow .

125252, str. Zorge 9, Moscow

[email protected]

A dynamically developing company with considerable experience of working in this field, DMC Moscow has shown itself to be a responsible partner. Our success is built on our constant striving for perfection and our quest for new ideas and opportunities in this constantly developing and competitive field.

DMC Moscow was set up by professionals. Our main aim in founding our company was to bring together experience, knowledge, creative ideas, and creative management in the MICE industry so as to be able to offer you high-quality service which is focused entirely on the client. Organizing unique business events requires profound and comprehensive knowledge of the region, advanced technologies, a team of experienced professionals, and, of course, responsible suppliers of services. We are proud to be able to call upon reliable and professional partners who provide excellent quality of service at competitive prices. Our extensive network of contacts throughout the region gives you access to experienced and well-qualified specialists.

As a leading DMC, we offer a wide range of destination-management services to participants in and organizers of conferences, seminars, exhibitions, and incentive tours in Moscow and in popular cities in our region, offering all our clients exceptional quality of service. We are keen to share with you our knowledge and experience in organizing events – including events in the most unusual forms. During the course of any event that we organize our employees will be at your complete disposal from the moment you arrive in Moscow to the moment you leave. We will do everything to ensure that your event is organized in complete accordance with your desires and is carried out to the highest professional standard. We will put together the most attractive programme for you while keeping within your budget.

Destination-management services in Moscow:

If you are planning a business meeting, conference, seminar, corporate event, incentive or teambuilding programme, or business tour, we will make sure that your programme is organized with the minimum of fuss or effort on your part. Any event of this kind will require a range of services, which we can easily tailor them to match your desires and budget. With our considerable experience in realizing international projects, we will gladly prepare and conduct your event to the highest standard. We offer the following services:

Venues for all occasions in Moscow: We will organize inspection visits and help you draw up a detailed programme. We will organize bids competitions to find the right service provider and venue for your event. We will help you choose a venue to suit both you and your business event. You will have a choice of modern and comfortable hotel conference rooms, luxurious state rooms in palaces, and much else besides. We will find the option that works best for your business event.

Incentive programmes and teambuilding events in Moscow: Realization of original ideas and incentive programmes – fulfilment of your every desire in order to ensure that you experience nothing but positive emotions and the best of moods. Incentive programmes are devised for specific groups and are tailored to the particular client’s objectives, desires, and budget. We can organize and conduct a broad range of teambuilding events – something which is of fundamental importance in improving team spirit and fostering understanding, trust, and mutual help.

An individual approach to selecting and booking hotels in Moscow: We will help you choose and book hotel rooms in the most convenient locations and at special rates to suit your desires, budget, and the status of your delegates. The hotels with which we work are always situated in locations which are as convenient as possible for getting around the city.

Organization and holding of conferences in Moscow: The success of a dynamically developing business depends on the promotion of the goods and services which the company offers. For this purpose participation in business events is essential; conferences, in particular, are especially important for corporate image and a company’s work with its partners. We will help you organize and conduct events of whatever complexity.

Logistics, transport services, transfers in Moscow:

Transport services are essential to the success of your event. Our work in this area includes coordination of transport services for participants in corporate events, provision of business and executive-class cars, provision of coaches and minibuses, meets at airports and railway stations, group transfers, exclusive transport for evening events, VIP services, and provision of chauffeured cars (for groups of whatever size). We can also place banners and notices on buses and provide special transport for baggage.

Special events in Moscow:

Special events are an effective way to underline the importance of an event. They include opening and closing ceremonies, evening receptions, exclusive concerts and shows, and gala suppers held in the location of the client’s choice (including the most exotic locations). We can take care of catering and musical accompaniment.

Provision of high-class service staff in Moscow:

We can arrange for uniformed guides in your company’s corporate style, professional translators, designers, scriptwriters, directors, and audio-video equipment and IT solutions.

Excursion programmes in Moscow:

An individual approach to organizing events for both groups and VIP guests. We can arrange special out-of-hours visits to museums and pre- and post-conference tours. We will do everything to ensure that nothing distracts you from contemplation of our region’s unique beauty and cultural attractions.

We are confident that an event which has been professionally prepared and conducted to the highest standard will make an unforgettable impression on all involved.

We've detected unusual activity from your computer network

To continue, please click the box below to let us know you're not a robot.

Why did this happen?

Please make sure your browser supports JavaScript and cookies and that you are not blocking them from loading. For more information you can review our Terms of Service and Cookie Policy .

For inquiries related to this message please contact our support team and provide the reference ID below.

How to Write a Business Proposal [Examples + Template]

Meredith Hart

Published: December 05, 2023

Free Business Proposal Template

proposal company marketing plan

Propose your business as the ideal solution using our Free Business Proposal Templates.

Thank you for downloading the offer.

Here's what every new business owner needs: an extra 8 hours in the day, an endless supply of coffee, and, most importantly, a really strong business proposal.

how to write a business proposal: image shows a person holding a pen and another person typing on a laptop

A business proposal can bridge the gap between you and potential clients. Done correctly, and it will outline your value proposition and persuade a company or organization to do business with you.

Here, we'll take a look at the various kinds of business proposals and go over how to write one. We’ll also see some ideas and examples to help guide yours.

Know exactly what you need? Jump to one of the following sections:

What is a business proposal?

Types of business proposals, how to write a business proposal, business proposal templates, business proposal example, tips for writing a business proposal, business proposal ideas.

A business proposal is a formal document that’s created by a company and given to a prospect to secure a business agreement.

It's a common misconception that business proposals and business plans are the same. However, a proposal helps you sell your product or service — not your business itself.

Think of it this way: instead of assisting your search for investors to fund your business, a proposal helps you seek new customers.

Follow Along With HubSpot's Business Proposal Template

business-proposal

Download the Template for Free

There are two types of business proposals: unsolicited and solicited.

  • Unsolicited Business Proposals : With unsolicited business proposals, you approach a potential customer with a proposal, even if they don't request one, to gain their business.
  • Solicited Business Proposals : Solicited business proposals are requested by prospective clients so that they can decide whether to do business with your company.

In a solicited business proposal, the other organization asks for a request for proposal (RFP). When a company needs a problem solved, they invite other businesses to submit a proposal that details how they'd solve it.

proposal company marketing plan

Propose your business as the ideal solution using our Free Business Proposal Templates

  • Problem summary
  • Proposed solution
  • Pricing information
  • Project timeline

You're all set!

Click this link to access this resource at any time.

Fill out the form to get your template.

Whether the proposal is solicited or unsolicited, the steps to create your proposal are similar. Make sure it includes three main points:

  • A statement of the organization's problem
  • Begin with a title page.
  • Explain your why with an executive summary.
  • State the problem or need.
  • Propose a solution.
  • Share your qualifications.
  • Include pricing options.
  • Summarize with a conclusion.

Before writing your business proposal, it's crucial you understand the company. If they've sent you an RFP, make sure you read it carefully, so you know exactly what they want.

I recommend having an initial call or meeting with any new clients to ensure you fully understand their objectives. Ask open-ended questions to understand not just what they want, but why they want it.

Once you've done your research, it's time to begin writing your business proposal. While there's no one-size-fits-all approach to writing a business proposal, there's several elements most proposals include. (I designed this example business proposal using Canva .)

1. Begin with a title page.

You have to convey some basic information here. Introduce yourself and your business. Be sure to include:

  • Your company's name
  • The date you submitted the proposal
  • The name of the client or individual you're submitting the proposal to

Your title page should reconcile engagement with professionalism. I think of it as your first tone-setter, so you need to make sure yours is sleek, aesthetically appealing, and not too "out there."

Here's an example of what a business proposal template looks like when done right:

How to Write a Business Proposal: Business Proposal Example Title Page

The executive summary details exactly why you're sending the proposal and why your solution is the best for the prospective client.

Specificity is key here. Why are you the best choice for them?

Like a value proposition, your executive summary outlines the benefits of your company's products or services and how they can solve your potential client's problem.

After reading your executive summary, the prospect should offer a clear idea of how you can help them, even if they don't read the entire proposal. Here's what one should look like:

How to Write a Business Proposal: Sample Executive Summary

3. State the problem or need.

This is where you share a summary of the issue impacting the potential client. This is your opportunity to show them you understand their needs and the problem they need help solving.

How to Write a Business Proposal: Example Event Overview

In the example above, I included several signals to showcase my expertise – that I've been in the photography biz for 10 years, that I've worked with over 500 clients, and that I've been featured a number of publications. 

As you approach this section, focus on presenting yourself as an authority. Consider leveraging tools like:

  • Case studies
  • Client testimonials
  • Relevant awards
  • Industry accreditations

6. Include pricing options.

Pricing is where things can get a bit tricky, as you don't want to under or over-price your product.

How to write a business proposal: Include Pricing Options

The pricing section of your proposal could include:

  • A detailed pricing breakdown, including packages, tiers, and add-ons or optional services
  • How product features and benefits align with pricing choices
  • Pricing for different needs and budgets
  • How your pricing compares with competitors
  • An FAQ section to respond to anticipated objections and explain your pricing strategy

7. Summarize with a conclusion.

After sharing the above information, simplify it all into one final section.

  • First, briefly summarize the proposal. Be sure to share your qualifications and why you’d serve as the best choice.
  • Then, to prompt further conversation, confirm your availability to go over the next steps.
  • At the end of the proposal, the goal is to have the client ready to work with you. So, be sure to offer your contact information for easy follow-up.

In need of some inspiration before you begin writing? Here are example business proposal templates from popular business proposal software companies you can use to help create your proposal.

1. HubSpot's Free Business Plan Templates

HubSpot Business Proposal Template

Download these Templates

We know how crucial a great business proposal is to your and your client’s success. That's why we've compiled 2 Free Business Proposal Templates for you to use and customize for any of your projects.

You'll gain access to a concise, one-page template (pictured above), as well as a longer template for you to refine your plan and proposal.

Download the templates now to get started on building your proposal.

What We Like

The one-page template is clear, straightforward, and easy to read — without skipping on the key elements of a business proposal. This format is especially useful for busy clients who appreciate brevity and clarity.

2. Web Design Proposal

Business Proposal Templates: Web Design

With advertising on social networks projected to reach $82.23 billion dollars in 2025 , it's in your business's best interest to have a plan for growing your client's social media presence.

To help you in that effort, the information in this social media marketing proposal includes an executive summary to help introduce your high-level ideas, an assessment of the client’s company to show your diligence, and a breakdown of billing to show how your company charges for posting, content creation, and analytics.

This template includes all the bells and whistles of a social media proposal packaged in a fun yet professional design. It also includes helpful writing instructions under each section.

8. Content Marketing Proposal

Business Proposal Templates: Content Marketing

Business proposal templates are helpful places to get started, but what should your business proposal look like when it's complete? This template should inspire you.

When pitching your content marketing services to clients, this template can help you organize your ideas. While it walks you through initial objectives and how to communicate your prospected results, one of the most helpful parts of this template is the pricing ideas it gives you when charging for your services.

In the business template example below, Social Portal Consulting (SPC) pitches a marketing proposal to Graphic Bean. At first sight, this proposal appeals to the creative. I recommend going a step forward and designing the layout in your or your client’s brand colors.

Business Proposal Example: Social Media

Besides the design, the social media icons quickly tell the prospect what platforms Social Portal is pitching. Because we see Facebook, Twitter, Instagram, and Pinterest icons, the client instantly knows that this proposal doesn’t include LinkedIn, YouTube, or other platforms.

While maintaining its design, this example outlines Social Portal Consulting’s plans efficiently. It begins by providing insight into Graphic Bean and its goals before elaborating on how SPC can leverage its expertise to help them achieve them.

This business proposal template includes an easy-to-follow timeframe for goals and objectives while keeping the client abreast of how payment will happen across the project.

Overall, this is an excellent example of how to combine the elements of social media marketing into a creative and concise business proposal. Finally, we'll leave you with some business proposal ideas to get you started on your own.

  • Start with an outline.
  • Keep it simple.
  • Stay on brand.
  • Quality control.
  • Include data and visuals.
  • Add social proof.
  • Use a call-to-action.
  • Create a sense of urgency.
  • Make the decision for them.
  • Incorporate video into your proposal.
  • Include up-sell and add-on opportunities.
  • Clarify your terms and conditions.
  • Include a space for signatures to document agreement.
  • Create a table of contents.

1. Start with an outline.

If you want to produce a thoughtful, effective business proposal, you need to have some idea of what you're hoping to achieve with it.

Before I dive into writing a proposal, I always outline the major sections of the proposal that I want to include. That way, I can stay focused and make sure my message stays intact as I write.

Use these free business proposal templates to make sure that your outline includes everything you need.

2. Keep it simple.

Ultimately, there's no definitive blueprint for how long a business proposal has to be. Yours should be however long it takes to convey the information you want to get across.

That said, I'm a firm believer in quality over quantity, especially when it comes to business proposals. Keep your sentences short and simple, and avoid including too much business jargon.

You want anyone who picks up your proposal to make sense of it. So, be straightforward and don't get too fancy. Aim for substance over flash.

3. Stay on brand.

Don't be afraid to let your company's personality shine through in your proposal. Stay true to your brand and show the client what sets you apart from your competitors.

4. Quality control.

I've made it a habit to add an editing/QA step in my writing process. During this step, I do a quick spelling and grammar check before hitting send.

So, as you draft your proposal, and after checking for the basics, keep scanning this document until it's just right.

Check to make sure your proposal:

  • Meets client needs and expectations
  • Highlights your value proposition
  • Is well-structured and easy to read or skim
  • Complies with legal, ethical, and regulatory requirements
  • Looks professional and engaging

5. Include data and visuals.

You want your business proposal to capture your prospect's attention and help set you apart from any other ones they might have received. One of the best ways to do that is to include hard, quantitative data that helps stress the value of your business.

Use relevant, compelling figures that highlight what you have to offer. This can establish authority and make your proposal more convincing. It also helps to include visuals such as charts and graphs to enhance your proposal.

6. Add social proof.

From my experience, you can only be so convincing when you're personally talking up how great your business is — which is why adding social proof is key to establishing credibility.

At the end of the day, prospects are skeptical. They may not take you at your word. But they'll likely trust peers and fellow customers. That's why including elements like customer quotes and testimonials can go a long way.

7. Use a call-to-action.

I've learned that the best proposal in the world can only take you so far if you don't clearly define the next steps. That's why you have to make sure the reader knows what to do after reading your proposal.

A clear call-to-action is the best way to get there.

Define and highlight exactly what they should do to act on the interest your proposal has generated. Without that guidance, you might leave your reader in limbo.

HubSpot customers : Use this CTA builder to create powerful customized CTAs.

8. Create a sense of urgency.

No one wants to feel as if they missed out on a great opportunity. From my experience, prospect tend to drag their feet and put off making a decision if there isn't a sense of urgency.

So, as you create your business proposal, your goal should be to add a degree of urgency. When prospective clients read your business proposal they should feel that the best time to sign up for your service is now .

One way I accomplish this is by stating short and long-term goals for their business. They'll have to wait for the long-term goals, but I make the short-term goals so enticing that they'll be ready to begin a collaboration.

9. Make the decision for them.

Craft your copy in a way that seems like saying "no" to the proposal would be stepping over dollars to pick up pennies. Your offer should go above and beyond their expectations. Do everything in your power to remove friction and objections along the way.

10. Incorporate video into your proposal.

If you're creating an online proposal using document file formats like PDF, add multimedia elements. This will enhance the proposal experience, make your document richer, and keep them engaged.

Try adding a video at the beginning as an intro to your proposal. Or, put a video in the project breakdown to verbally discuss some of the more confusing parts.

Extras like this can make an impression. This tip works especially well with prospects who are visual or auditory communicators.

Pro tip : HubSpot Video makes it easy to record and embed video into a website or email for a big proposal boost.

11. Include up-sell and add-on opportunities.

They say you won't receive unless you ask. And readers won't explore the upper tiers of your solutions if you don't give them the opportunity.

So, share some upsells and add-ons about your business that they can act on. Call out a specific pain point and how this extra can add value.

With this step, balance is important. Show them everything your business has to offer without overwhelming your recipient.

12. Clarify your terms and conditions.

Your business proposal should include details on your project timeline and payment schedule. This summary is basically what you and the client agree to if they accept your proposal.

How to write a business proposal: Example Terms and Conditions

Don't forget to share this post!

Related articles.

How to Start a Business: A Startup Guide for Entrepreneurs [Template]

How to Start a Business: A Startup Guide for Entrepreneurs [Template]

Door-to-Door Sales: The Complete Guide

Door-to-Door Sales: The Complete Guide

Amazon Affiliate Program: How to Become an Amazon Associate to Boost Income

Amazon Affiliate Program: How to Become an Amazon Associate to Boost Income

Product Differentiation and What it Means for Your Brand

Product Differentiation and What it Means for Your Brand

How to Write a Business Proposal [Examples + Template]

70 Small Business Ideas for Anyone Who Wants to Run Their Own Business

The 25 Best PayPal Alternatives of 2023

The 25 Best PayPal Alternatives of 2023

The First-Mover Advantage, Explained

The First-Mover Advantage, Explained

Intrapreneurship vs. Entrepreneurship: What's the Difference?

Intrapreneurship vs. Entrepreneurship: What's the Difference?

What Are Current Assets? Definition + Examples

What Are Current Assets? Definition + Examples

Propose your business as the ideal solution using this free template.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

Gov. J.B. Pritzker’s ‘more austere’ $52.7 billion budget plan turns to big business, sportsbooks for tax increases

There will undoubtedly be sticking points for some of the governor’s priorities, including about $182 million in funding for newly arriving migrants and more than $600 million in health care costs for the undocumented..

Illinois Gov. J.B. Pritzker delivers his State of the State and budget address before the General Assembly at the Illinois State Capitol.

Illinois Gov. J.B. Pritzker delivers his State of the State and budget address before the General Assembly at the Illinois State Capitol, Wednesday, Feb. 21, 2024, in Springfield, Ill.

Brian Cassella, AP Photos

SPRINGFIELD — Gov. J.B. Pritzker on Wednesday unveiled a $52.7 billion budget that includes the blueprint for a pension overhaul, funding to care for newly arriving migrants and a new set of costs for businesses.

It’s also a plan that Republicans say prioritizes the needs of migrants and the undocumented over Illinois residents.

While calling the state’s financial future “bright,” the sixth spending plan of the Democratic governor’s tenure leans on large corporations and lucrative casino sportsbooks to churn out more than $800 million in revenue for the state.

Those proposals were not mentioned in the governor’s 52-minute joint State of the State and budget address before the Illinois General Assembly.

Instead, Pritzker focused on some of his key priorities, including early education, social services and health care. He defended the state’s response to the migrant crisis — while also railing against former President Donald Trump — and the state’s Republican congressional delegation — for rejecting an immigration bill that would have revamped the country’s border policies and helped Illinois.

“Listen, maybe some of you think we should just say, ‘This is not our problem,’ and that we should let the migrant families starve or freeze to death. But that’s not what decent Midwesterners do. That’s not what leaders do,” Pritzker said. “We didn’t ask for this manufactured crisis. But we must deal with it all the same.”

  • Pritzker, Preckwinkle seek $250M more for Chicago’s migrant crisis — but no pledge from Johnson
  • Pritzker signs $50.4 billion 2023 budget that boosts early education funding — and stops state officials’ raises from breaking the law

Pritzker, who also serves as a key surrogate for President Joe Biden’s reelection campaign, also acknowledged “our immigration system has been broken for a long time.”

“No doubt, the current migrant crisis is a problem of the federal government’s making, and I mean both political parties,” the governor said.

Some Republicans groaned when Pritzker called Biden a “very good president who has rescued the economy and protected freedom.”

New revenue

The governor is projecting a 1.5% increase in state revenue for the new fiscal year, which begins July 1, for a haul of nearly $53 billion. That’s largely due to the $800 million plus in tax increases mostly targeting large businesses.

Pritkzer’s plan extends a limit on the amount of operating losses corporations can write off on their income taxes. A $100,000 cap that was slated to expire at the end of the year would be extended three years, under the plan from Pritzker's team, which aims to soften that blow on businesses by upping that cap to $500,000. The maneuver would generate another $526 million for the state, the governor's office estimates.

The governor’s office pushed back on characterizing it as a new tax, arguing the continuation of the cap on corporate tax deductions will help the state keep gaining revenue.

The governor also wants to more than double the state tax on sports betting revenue collected by sportsbooks from 15% to 35%, a proposal that’s sure to draw pushback from a rapidly expanding industry that raked in more than $1 billion in 2023. The governor’s team predicts such a hike could pump an additional $200 million into state coffers.

And he wants to lower the tax discount retailers receive for collecting sales taxes, a measure his office says would net the state an additional $101 million. In his speech, Pritzker also said he wants to permanently eliminate the 1% grocery tax. But the Illinois Municipal League already opposes that initiative — saying the tax goes entirely to local governments across the state and would cost them $325 million a year.

“This loss in revenue is entirely borne by local governments and is clearly punitive toward municipalities,” Brad Cole, CEO of the Illinois Municipal League said in a statement. “Does anybody think this is a good time to cut the city of Chicago’s revenues by tens of millions of dollars a year?”

The plan also includes transferring mass transit costs from sales tax to the state’s Road Fund, to take in an additional $175 million.

The Illinois Chamber of Commerce panned two of the revenue proposals, calling the cap “nothing more than forced borrowing of funds from Illinois businesses to finance government,” and the collection discount reduction “a stealth tax on our retail sector.”

Pension overhaul

Pritzker’s budget team is also aiming to hasten the state’s pension funding ramp with an eye toward landing another credit upgrade from Wall Street ratings agencies.

Since 1994, the state has been on a slog toward filling the gap in the grossly underfunded system to 90% by 2045. Pritzker’s team is adjusting that goal to reach 100% funding by 2048 — closer to pension goals set by many other states.

The governor’s team says they can make that happen in part with savings from paying off two other major bonds issued by the state over the next decade. Pritzker will need legislative approval for the pension proposal.

The $52.7 billion in spending amounts to an increase of about 2% compared to last year’s plan. Officials on Wednesday morning called the plan a “more austere budget than in recent years” — which also maintains a promise of fiscal responsibility. Republicans noted spending plans in Illinois, led by Democrats, keep growing.

There will undoubtedly be sticking points for some of the governor’s priorities, including funding for migrants and the health care costs for the undocumented.

The governor’s budget includes $181.7 million to continue to care for newly arriving migrants, and $629 million to continue providing health care benefits to undocumented people aged 42 and up who would otherwise qualify for Medicaid.

  • Pritzker’s budget to include plan to erase $1 billion in medical debt

Those issues drew swift rebukes from Republicans.

Illinois House Republican Leader Tony McCombie, R-Savanna, said the proposal places a burden on small businesses and is sorely lacking in reforms.

“We can’t tax our way into success. We need to have actual structural and tax reform, and we don’t see that,” McCombie said. The Republican leader also questioned whether the sports betting tax hike will be paying for “pork projects” for Democrats.

Illinois Senate Minority Leader John Curran, R-Downers Grove, argued Pritzker "just proposed raising taxes on every Illinois family struggling to make ends meet to fund the non-citizen welfare state he created.

"We have made it clear that the citizens of this state are our priority, while today, the Governor made it clear they’re his piggy bank. Our focus will remain on providing meaningful financial relief to the people of Illinois," Curran said in a statement.

Education dollars

Education funding would include $350 million towards the state’s school funding formula — although advocates have been warning they would put up a fight for more than that. The total K-12 funding under the governor’s proposal totals $10.8 billion in general funds.

The proposal also includes $400 million for year two of Pritzker’s Smart Start program, which aims to add 5,000 new slots and expand access to early childhood education. It also includes $13 million to launch a Department of Early Childhood.

The governor proposed a much more modest increase in funding for state grants for low-income college students than in previous years. Last year he secured a $100 million increase for the Monetary Award Program, or MAP grant , and this year advocates had called on him to request $50 million more. But he's asked lawmakers to approve just $10 million more for the state financial aid program, which would bring total funding for MAP grants to $711 million.

The proposed budget creates a $12 million child tax credit for lower-income families with children under age 3, for a credit of about 20% of the taxpayer’s state earned income.

The spending plan sets aside $175 million for the state’s “rainy day” fund, an emergency piggy bank that has gone from nearly insolvent in 2017 to $2.3 billion by next year, if passed by the General Assembly.

The budget also includes $10 million in federal funds to erase $1 billion in medical debt for Illinois residents — the first in a three-year plan.

Budget negotiations are expected to continue through the end of May, the deadline for lawmakers to pass a spending plan.

Contributing: Lisa Kurian Philip, WBEZ

drew_smyly_atl.jpg

ParkNews Logo

  • About ParkNews
  • Privacy Policy

FEIG ELECTRONIC: Moscow-City Skyscrapers Streamline Parking Access and Control with Secure RFID

Feig electronic partners with isbc group to deploy ucode dna rfid security and parking access control solution in moscow business district.

Weilburg, Germany  — December 3,  2019  —  FEIG ELECTRONIC , a leading global supplier of radio frequency identification (RFID) readers and antennas with fifty years of industry experience, announces deployment of the UCODE DNA RFID security and parking contactless identification solution in the Moscow International Business Center, known as Moscow-City, one of the world’s largest business district projects.

The management of Moscow-City not only selected long-range, passive UHF RFID to implement in its controlled parking areas, it also chose to implement UCODE DNA , the highest form of secure RAIN RFID technology, developed by NXP Semiconductors.

proposal company marketing plan

Panoramic view of Moscow city and Moskva River at sunset. New modern futuristic skyscrapers of Moscow-City – International Business Center, toned

“Underscoring NXP’s innovation and leadership in developing advanced RAIN RFID technologies, our UCODE DNA was chosen to be incorporated with the FEIG and ISBC implementation of the contactless identification system in the prestigious Moscow-City,” said Mahdi Mekic, marketing director for RAIN RFID with NXP Semiconductors. “This exciting project represents yet another successful deployment of NXP’s contactless portfolio, and showcases our continued ability to meet the high-security requirements of highly demanding applications without compromising user convenience.”

“UCODE DNA is considered the only identification technology to match the physical protection of a barrier with the cybersecurity necessary to truly protect entrances from unauthorized access,” said Manuel Haertlé, senior product manager for FEIG Electronic. “As a respected contactless payment technology company, FEIG applies security know-how from its payment terminals, which are fully certified according to the latest high-class security standards, into our RFID systems. FEIG vehicle access control RFID readers incorporate advanced secure key storage elements, supporting various methods for secure key injection.”

FEIG’s partner ISBC Group provided the knowledge and support for this successful implementation using  FEIG’s long-range UHF RFID . The resulting system enables authorized vehicle entry into areas reserved for private residential use or corporate tenants, while also allowing availability of temporary, fee-based visitor parking. Thanks to the cryptographic authentication of UCODE DNA, both the tag and reader must go through an authentication procedure before the reader will validate the data from the tag, which is transmitted wirelessly. This level of authentication is typically used in the most secure data communication networks.

“The system’s two-step authentication means that only authorized equipment can handle the secure protocol and the data exchange with the UCODE DNA based tag. Without the required cryptographic secrets, other readers would query the tag in vain, because the tag’s response cannot be interpreted or understood,” said Andrey Krasovskiy, director of the RFID department at ISBC Group. “On top of this, each data exchange in the authentication process is unique, so even if a malicious actor were to intercept the communication, the transmission is only good for a single exchange and the tag’s unique identity is protected from cloning.”

Established in 1992 and still growing, Moscow-City is the revitalization and transformation of an industrial riverfront into a new, modern, vibrant and upscale business and residential district. A mix of residential, hotel, office, retail and entertainment facilities, it is located about four kilometers west of Red Square along the Moscow River. Twelve of the twenty-three planned facilities have already been completed, with seven currently under construction. Six skyscrapers in Moscow-City reach a height of at least 300 meters, including Europe’s tallest building, Federation Tower, which rises more than 100 stories.

Partnering with ISBC and deploying FEIG Electronic RFID solutions, the Moscow International Business Center is delivering security and access control to its city center today, as it grows into the city of tomorrow.

About FEIG ELECTRONIC

FEIG ELECTRONIC GmbH, a leading global supplier of RFID readers and antennas is one of the few suppliers worldwide offering RFID readers and antennas for all standard operating frequencies: LF (125 kHz), HF (13.56 MHz), UHF (860-960 MHz). A trusted pioneer in RFID with more than 50 years of industry experience, FEIG ELECTRONIC delivers unrivaled data collection, authentication, and identification solutions, as well as secure contactless payment systems. Readers from FEIG ELECTRONIC, which are available for plug-in, desktop, and handheld applications, support next-generation contactless credit cards, debit cards, smart cards, NFC and access control credentials to enable fast, accurate, reliable and secure transactions. For more information, visit:  www.feig.de/en

Founded in Moscow in 2002, ISBC Group provides knowledge and support to integrators for their successful implementation of RFID and smart card-based solutions. The company specializes in the distribution of smart card equipment, contact and contactless card manufacturing, smart card and RFID personalization services, and information security.  Its Research and Design Center is focused specifically on RFID, primarily HF and UHF solutions with NXP tags, and software development for the smart card industry. For more information visit:  https://isbc-cards.com/

← Previous Post

Next Post →

Privacy Overview

proposal company marketing plan

Business Groups Bristle at End to Trump Group Health Plan Rule

By Sara Hansard

Sara Hansard

A Department of Labor proposal rescinding a Trump-era rule that made it easier for small businesses and self-employed people to use association health plans has drawn industry group pushback in newly submitted public comments.

The 2018 Trump rule, portions of which were struck down in 2019 by the US District Court for the District of Columbia, expanded the definition of “employer” to allow self-employed individuals and more small employers to buy health insurance through association health plans.

Comments filed on the December 2023 proposal ( RIN 1210-AC16 ) reflect the ongoing debate over the Affordable Care Act, which created new ...

Learn more about Bloomberg Law or Log In to keep reading:

Learn about bloomberg law.

AI-powered legal analytics, workflow tools and premium legal & business news.

Already a subscriber?

Log in to keep reading or access research tools.

  • Business Today
  • India Today
  • India Today Gaming
  • Cosmopolitan
  • Harper's Bazaar
  • Brides Today
  • Aajtak Campus

Business Today

  • Magazine Cover Story Editor's Note Deep Dive Interview The Buzz
  • BT TV Market Today Easynomics Drive Today BT Explainer
  • Market Today Trending Stocks Indices Stocks List Stocks News Share Market News IPO Corner
  • Tech Today Unbox Today Authen Tech Tech Deck Tech Shorts
  • Money Today Tax Investment Insurance Tools & Calculator
  • Mutual Funds
  • Industry Banking IT Auto Energy Commodities Pharma Real Estate Telecom
  • Visual Stories

proposal company marketing plan

INDICES ANALYSIS

Mutual funds.

  • Cover Story
  • Editor's Note
  • Market Today
  • Drive Today
  • BT Explainer
  • Trending Stocks
  • Stocks List
  • Stocks News
  • Share Market News
  • Unbox Today
  • Authen Tech
  • Tech Shorts
  • Tools & Calculator
  • Commodities
  • Real Estate
  • Budget 2024
  • BT-TR GCC Listing

Go First rescue plan: Lenders may ask bidders for better offers to maximise recoveries

The ajay singh-nishant pitti consortium has tabled a proposal that involves the acquisition of go first for rs 1,000 crore, backed by collateral and a corporate guarantee. .

Business Today Desk

  • Updated Feb 24, 2024, 1:26 PM IST

The two bids for the airline were opened on Friday and resolution professional (RP) Shailendra Ajmera will evaluate if they are compliant with the Insolvency and Bankruptcy Code (IBC).

Go First Airlines: SpiceJet's CMD Ajay Singh and Busy Bee Airways consortium on Friday unveiled the Rs 1,600 crore rescue plan in a bid to take over the embattled Go First airlines. The consortium has tabled a proposal that involves the acquisition of Go First for Rs 1,000 crore, backed by collateral and a corporate guarantee. 

Besides, Singh and EaseMyTrip CEO Nishant Pitti have proposed to infuse an additional Rs 600 crore into Go First, specifically for restarting the airline's operations. 

Lenders now may ask bidders in the resolution process for the airline to improve their offers in order to maximise recoveries, The Economic Times reported on Saturday. The lenders may opt for liquidation if the bids aren’t good enough, sources quoted in the report said. 

The two bids for the airline were opened Friday and resolution professional (RP) Shailendra Ajmera will check if they are compliant with the Insolvency and Bankruptcy Code (IBC). Central Bank of India and Bank of Baroda are the main lenders to the grounded carrier. Go First owes banks around Rs 6,521 crore, of which Rs 1,300 has been drawn under the government’s emergency credit line guarantee scheme (ECLGS). The total dues of the carrier after adding up the claims of vendors and lessors goes up to around Rs 11,463 crore. 

The RP has admitted claims of Rs 7,040 crore, of which Rs 4,257 crore is from financial creditors led by Central Bank of India.

TOP STORIES

bt logo

  • Advertise with us
  • Privacy Policy
  • Terms and Conditions
  • Press Releases

Copyright©2024 Living Media India Limited. For reprint rights: Syndications Today

businesstoday

Add Business Today to Home Screen

icon

Customer Reviews

Benefits You Get from Our Essay Writer Service.

Typically, our authors write essays, but they can do much more than essays. We also offer admissions help. If you are preparing to apply for college, you can get an admission essay, application letter, cover letter, CV, resume, or personal statement from us. Since we know what the admissions committee wants to see in all these papers, we are able to provide you with a flawless paper for your admission.

You can also get help with business writing from our essay writer online. Turn to us if you need a business plan, business proposal, presentation, press release, sales letter, or any other kind of writing piece for your business, and we will tailor such a paper to your requirements.

If you say, "Do not write an essay for me, just proofread and edit it," we can help, as well. Just provide us with your piece of writing and indicate what exactly you need. We will check your paper and bring it to perfection.

Hire experienced tutors to satisfy your "write essay for me" requests.

Enjoy free originality reports, 24/7 support, and unlimited edits for 30 days after completion.

Currys rejects £700m takeover approach from US firm Elliott

  • Published 6 days ago

Currys store

Electrical goods retailer Currys has rejected a takeover approach from US investment firm Elliott.

Currys, which operates more than 800 stores globally and employs 28,000 people, said the offer valued the business at about £700m.

But the proposal "significantly undervalued" the company, Currys said.

Elliott has a reputation as an activist investor, meaning it pursues companies in order to take them over and change how they are run.

In 2018, it bought UK book shop chain Waterstones for an undisclosed amount.

Elliott has said it is now considering whether or not to make a formal offer for Currys, and under UK takeover regulations it has until 16 March to decide.

Like many High Street businesses, Currys has been struggling with falling sales as customers cut back on spending.

Last month, the company said like-for-like sales - which strip out the impact of store openings and closures - fell 3% over the key Christmas trading period.

Despite this, cost-cutting measures meant that Currys increased its profit forecast for the year.

However, shares in Currys have fallen by more than a third over the past year and on Friday they closed at 47.08p, valuing the business at about £534m.

In a statement, Currys said that its board had considered the "unsolicited" proposal from Elliot and "concluded that it significantly undervalued the company and its future prospects".

As well as the Currys stores in the UK and Ireland, the business trades under the Elkjøp brand in the Nordic region.

Last November, the company announced a deal to sell its Greek business - which trades under the Kotsovolos brand - for £175m.

Related Topics

More on this story.

People rushed to shops in January for new year deals

  • Published 16 February

Woman shopping in supermarket

Smart speaker sales have fallen off a cliff - Currys

  • Published 6 July 2023

Smart speaker on a desk

IMAGES

  1. 10+ Marketing Research Proposal Templates & Examples

    proposal company marketing plan

  2. Marketing Proposal Template

    proposal company marketing plan

  3. Marketing Proposal Template Word Fresh 14 Sample Marketing Plan

    proposal company marketing plan

  4. Marketing Proposal Template

    proposal company marketing plan

  5. Marketing Proposal Template

    proposal company marketing plan

  6. Proposal Marketing Template

    proposal company marketing plan

COMMENTS

  1. How to write a persuasive marketing proposal

    Step 1: Research your client's needs A marketing proposal must be targeted to your intended clients. This means doing research on the client's firm or business, identifying the client's problems and marketing needs, and understanding what their competitors are already doing.

  2. What is a Marketing Proposal, and How Can You Create One? [Template

    A marketing proposal is a document provided to key stakeholders to communicate the scope of a marketing project and its budget. The goal of the proposal is to receive the approval necessary to begin moving forward with the plan as outlined. It's wasteful to require your team to reinvent the process every time you need a formal marketing proposal.

  3. What is a Marketing Plan & How to Write One [+Examples]

    A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given period. Marketing plans can include different marketing strategies for various marketing teams across the company, all working toward the same business goals.

  4. Marketing Proposal Guide: Write, Design & Track + Templates

    A marketing proposal is a detailed plan that outlines advertising, marketing, and brand enhancement strategies for a client's company. Usually crafted by a creative marketing agency or an in-house marketing team, this document is shared with the business's top decision-makers. Get marketing proposal templates Try our AI marketing proposal maker

  5. 5 Steps to Create an Outstanding Marketing Plan [Free Templates]

    5 Steps to Create an Outstanding Marketing Plan [Free Templates] Download Now: Free Marketing Plan Template Rebecca Riserbato Published: January 04, 2024 First Name * Last Name * Email * Phone Number * Website URL * Company Name * How many employees work there? Subscribe to HubSpot's marketing blog We're committed to your privacy.

  6. Create a Marketing Plan [+20 Free Templates]

    Dec 26, 2023 In this article, you'll find a step-by-step guide on how to create a marketing plan that will work for almost every kind of business. We've also included 20+ free marketing plan templates throughout the post to help you get started on the right foot.

  7. 5 Marketing Proposal Examples to Elevate your Business

    1. Digital marketing proposal example A digital marketing proposal is a strategic, in-depth document that lays out a thorough strategy to improve an organization's online presence, engage its intended target market and spur commercial growth.

  8. 12 Marketing Proposal Template (2024 Guide)

    A marketing proposal is a document that communicates the strategy, scope, budget and timelines of a marketing project to a prospective client. Marketing agencies and PR firms use marketing proposals when pitching their consulting services.

  9. Marketing Proposal Template for Free

    Internet Strategy At [Sender.Company], we know that digital marketing campaigns are now vital to the success of any business. We have developed the following strategies for marketing your business online. We will implement these strategies using: /*Identify.Strategies SEO social media google adwords email сampaigns*/.

  10. How To Write an Effective Marketing Proposal (With Template)

    Jamie Birt Updated September 30, 2022 Many companies typically need to build comprehensive marketing proposals to outline their plan for meeting the client's promotional goals. As a marketing professional, it's important to understand your client's needs and preferences to help you build a proposal catered directly toward them.

  11. Marketing Proposal Template for Word, PDF

    Propose a new marketing campaign or contract with this marketing proposal template. Download Free Template Available for Word & PDF First Name* Last Name* Email* Phone number* Company name* Website URL* How Many Employees Work at Your Company?* We're committed to your privacy.

  12. What Is a Marketing Plan? And How to Create One

    A marketing plan is a document that a business uses to execute a marketing strategy. It is tactical in nature, and, as later sections of this article explore, it typically includes campaign objectives, buyer personas, competitive analysis, key performance indicators, an action plan, and a method for analyzing campaign results.

  13. How to write a marketing proposal

    A marketing proposal is a detailed plan that outlines potential advertising, marketing, and brand awareness efforts for a prospective client's business. It's drafted by a marketing agency or in-house marketers and addressed to stakeholders at the company. This written proposal should identify the scope of work, the marketing strategy, and ...

  14. How To Write A Marketing Plan

    It is important to know what other people besides you think about your company, so spend some time before writing your marketing plan talking to employees, customers, shareholders and...

  15. Free Marketing Plan Proposal Template

    Free Marketing Plan Proposal Template That Wins Clients. Our completely editable marketing plan proposal template brought more than $144 million in sales to companies worldwide in 2023 alone. Add, delete, or change sections as you see fit, make it your own, and improve your market outreach fast and easy. Trusted by 10,000+ customers.

  16. Marketing Plan

    The purpose of a marketing plan includes the following: To clearly define the marketing objectives of the business that align with the corporate mission and vision of the organization. The marketing objectives indicate where the organization wishes to be at any specific period in the future. The marketing plan usually assists in the growth of ...

  17. Free, printable, customizable marketing proposal templates

    947 templates Create a blank Marketing Proposal Gray And Black Minimalist Business Proposals Proposal by BustedLemped Navy and Red Modern Company Project Proposal Proposal by Novative Minimalist simple Business & Marketing Proposal Proposal by Thundersoother Minimalist Business & Marketing proposal Proposal by Thundersoother

  18. PDF Marketing Plan Template (detailed version)

    Crical Course Registraon Growth Factors. #1 - Time, Time, Time - courses need to be launched and given at least 3-‐6 months to percolate. More is beier. #2 - Dates - exact start dates need to be provided. #3 - Course and prerequisites need to be less "informaCve" and more markeCng oriented.

  19. Disruptive Marketing Plan Brand Proposal Paper .docx

    2 BRAND PROPOSAL Disruptive Brand Plan Foot Locker, a leading retailer of athletic shoes and apparel, is poised for a transformative shift in its business model. This plan proposes a disruptive approach, pivoting Foot Locker towards a unique, experience-based retail strategy, heavily emphasizing sustainability and community engagement. Central to this transformation is integrating the Nike ...

  20. Feds reject a private hydropower project on the Navajo Nation

    Feds reject a private company's plan to build hydropower projects on the Navajo Nation ... McKinnon said the proposals would require 450,000 acre feet of water, which is more than Nevada's ...

  21. The .gov means it' official

    The investments described in this document will be funded through the issuance of General Obligation (GO) and Sales Tax Securitization Corporation bonds. Their proceeds will be primarily tax-exempt, but as much as 35 percent of the issuance will be taxable in order to deploy funds towards revolving loans and other non-capital expenses.

  22. DMC (Destination Management Company) Moscow

    Our сontacts: 125252, str. Zorge 9, Moscow. [email protected]. Tel.: +7-495-621-4-45. DMC Moscow was set up by professionals. Our main aim in founding our company was to bring together experience, knowledge, creative ideas, and creative.

  23. Sri Lanka Said to Offer New Restructuring Plan to Bondholders

    Sri Lanka sent a new restructuring proposal to dollar bondholders through its adviser Lazard as the South Asian nation seeks to complete overhauling its defaulted debt, according to people ...

  24. How to Write a Business Proposal [Examples + Template]

    A business proposal is a formal document that's created by a company and given to a prospect to secure a business agreement. It's a common misconception that business proposals and business plans are the same. However, a proposal helps you sell your product or service — not your business itself.

  25. Gov. J.B. Pritzker's 'more austere' $52.7 billion budget proposal takes

    Gov. J.B. Pritzker's 'more austere' $52.7 billion budget plan turns to big business, sportsbooks for tax increases There will undoubtedly be sticking points for some of the governor's ...

  26. FEIG ELECTRONIC: Moscow-City Skyscrapers Streamline Parking Access and

    The company specializes in the distribution of smart card equipment, contact and contactless card manufacturing, smart card and RFID personalization services, and information security. Its Research and Design Center is focused specifically on RFID, primarily HF and UHF solutions with NXP tags, and software development for the smart card industry.

  27. Business Groups Bristle at End to Trump Group Health Plan Rule

    A Department of Labor proposal rescinding a Trump-era rule that made it easier for small businesses and self-employed people to use association health plans has drawn industry group pushback in newly submitted public comments. The 2018 Trump rule, portions of which were struck down in 2019 by the US ...

  28. Go First rescue plan: Lenders may ask bidders for better offers to

    Go First Airlines: SpiceJet's CMD Ajay Singh and Busy Bee Airways consortium on Friday unveiled the Rs 1,600 crore rescue plan in a bid to take over the embattled Go First airlines. The consortium ...

  29. Essay About Moscow City

    4.7/5. ONE. Susanne. Essay About Moscow City, Custom Book Review Writing Site For University, Summons On An Essay, Agent Doc Ext Ext Ext Pdf Resume Rtf Software, Other Words For Argues Essay Writing, Search Strategy For Research Proposal, Cover Letter For Pet Sitting Job.

  30. Currys rejects £700m takeover approach from US firm Elliott

    Currys, which operates more than 800 stores globally and employs 28,000 people, said the offer valued the business at about £700m. But the proposal "significantly undervalued" the company, Currys ...