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Real Estate Business Plan Template

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free real estate business plan template

Having a good real estate business plan is the first step to achieving and exceeding your professional goals. A solid business plan will help you put actionable plans on paper, define your objectives and determine the number of deals you need to close to reach your financial targets. But without the requisite skills, creating a plan can be daunting and time-consuming. And the learning curve involved may be too steep for many real estate business owners.

With this in mind, we’ve come up with an intuitive real estate business plan that offers more than numbers and figures. The business plan template above has been designed in the form of a slide deck. This template features a compact, yet highly versatile slide presentations that allow you to add, hide and edit the slides easily. This way, you can custom your business plan for use in different scenarios. From making pitches that can sell properties effectively, to creating compelling presentations that will draw in more funding. The possibilities are endless!

Why You Need a Real Estate Business Plan

Surprisingly, many entrepreneurs still think that business plans are just for startups , or just another document for loan applications. This could not be further from the truth. The truth is, business plans can do so much more to a business, especially one in the real estate sector where businesses need to be strategic, competitive and recession-proof.

This real estate tool is designed to offer just that. Here are some of the benefits of having a well-thought-out business plan:

See the whole business This tool has been curated to connect the dots in your business, allowing you to get a better picture of your systems. It will help you determine how your strategy relates to your tactics and your business’ strategic alignment. What are your sales expenses? Do they connect with your sales? Are your marketing efforts measurable? What are your metrics? This tool allows you to take a step back and look at the larger picture.

Set priorities Real estate sector can be chaotic, and it’s easy to get lost amidst the noise. This business plan will help you keep track of the most important things allowing you to allocate resources, time and effort strategically.

Manage Change A good business plan will help you track your progress, review assumptions and be on top of market trends for competitiveness.

Track your Milestones and Metrics Think of your real estate business plan as your go-to GPS. It should guide your moves and act as a point of reference whenever you need to review your goals. You can use your business plan to put your numbers and indicators in perspective.

How to Use This Real Estate Business Plan Template

This template has several sections that help you put everything into perspective. These include:

Title Page This is the first page of this business plan template. Be sure to use a captivating image that speaks about your business.

Mission Statement State your long-term mission. Use concise words that will help direct the growth of your business.

Competition This section provides you with an opportunity to analyze your competition. What are their strategies? How strong is their lead generation models? Their weaknesses and strengths? Highlight your strengths and core competencies in this section.

Team Highlight the qualification of your team members. Be sure to include their years of experience and some of their notable achievements. This will go a long way when pitching to prospective investors.

Market Summary Ideally, this section should help you look back at some of the market shifts, trends, players and changes in market shares. Similarly, highlight some of the opportunities, costs and pricing strategies that will impact your company’s success.

Opportunities This section will help you identify the problems and opportunities in depth. What will make you stand out from the competition? How are your offerings unique and different? How will you maintain consistency? Are there foreseeable challenges that might eat into your bottom line?

Financial This section describes financing needs and financial highlights of your real estate business.

Resource requirement This section highlights your key competencies and leverage, including personnel, technology, finances, distribution, promotion, products, and unique services.

Risk and Rewards How much does it cost to deliver your products? Are you getting commensurate rewards?

Besides being able to put every detail of your business in one place, this template allows you to change its look in a single click, and on the fly. You can embed it into your site using a single code snippet. This will automatically adapt it to the width of your site. It’s also highly shareable. You can send it to your investors, bank manager, accountant or employees at the click of a button.

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Blog Business

5 Real Estate Business Plan Examples & How to Create One?

By Danesh Ramuthi , Nov 28, 2023

Real Estate Business Plan Examples

Crafting a business plan is essential for any business and the real estate sector is no exception. In real estate, a comprehensive business plan serves as a roadmap, delineating a clear path towards business growth. 

It guides owners, agents and brokers through various critical aspects such as identifying target markets, devising effective marketing strategies, planning finances and managing client relationships.

For real estate businesses, a well-written plan is crucial in attracting potential investors, showcasing the company’s mission statement, business model and long-term income goals.

So, how can you write one?

Leveraging tools like Venngage Business Plan Make r with their Business Plan Templates to create your own real estate business plan can be transformative.

They offer a lot of real estate business plan examples and templates, streamlining the process of crafting a comprehensive plan.

Click to jump ahead: 

  • 5 real estate business plan examples

How to write a real estate business plan?

  • Wrapping Up

5 Real estate business plan examples

As I have said before, a well-crafted business plan is a key to success. Whether you’re a seasoned agent or just starting out, examples of effective real estate business plans can offer invaluable insights.

These examples showcase a range of strategies and approaches tailored to various aspects of the real estate market. They serve as guides to structuring a plan that addresses key components like market analysis, marketing strategies, financial planning and client management, ensuring a solid foundation for any real estate venture.

Real estate business plan example

There are various elements in a real estate business plan that must be integrated. Incorporating these elements into a real estate business plan ensures a comprehensive approach to launching and growing a successful real estate business. 

Real Estate Business Plan Template

What are they?

  • Executive summary: The executive summary is a concise overview of the real estate business plan. It highlights the mission statement, outlines the business goals and provides a snapshot of the overall strategy. 
  • Company overview: An overview on the history and structure of the real estate business. It includes the company’s mission and vision statements, information about the founding team and the legal structure of the business. 
  • Service: Here, the business plan details the specific services offered by the real estate agency. This could range from residential property sales and leasing to commercial real estate services. The section should clearly articulate how these services meet the needs of the target client and how they stand out from competitors.
  • Strategies: A very crucial part of the plan outlines the strategies for achieving business goals. It covers marketing strategies to generate leads, pricing strategies for services, and tactics for effective client relationship management. Strategies for navigating market shifts, identifying key market trends and leveraging online resources for property listings and real estate listing presentations to help with lead generation are also included.
  • Financial plan: The financial plan is a comprehensive section detailing the financial projections of the business. It includes income statements, cash flow statements, break-even analysis and financial goals. Besides, a financial plan section also outlines how resources will be allocated to different areas of the business and the approach to managing the financial aspects of the real estate market, such as average sales price and housing market trends.

Real Estate Marketing Plan Template

Read Also: 7 Best Business Plan Software for 2023

Real estate investment business plan example

A real estate investment business plan is a comprehensive blueprint that outlines the goals and strategies of a real estate investment venture. It serves as a roadmap, ensuring that all facets of real estate investment are meticulously considered.

Real Estate Investment Business Plan Template

Creating a business plan for real estate investment is a critical step for any investor, regardless of their experience level Typically, these plans span one to five years, offering a detailed strategy for future company objectives and the steps required to achieve them.

Key components:

  • Executive summary: Snapshot of the business, outlining its mission statement, target market, and core strategies. It should be compelling enough to attract potential investors and partners.
  • Market analysis: A thorough analysis of the real estate market, including current trends, average sales prices and potential market shifts.
  • Financial projections: Detailed financial plans, including income statements, cash flow analysis, and break-even analysis.
  • Strategy & implementation: Outlines how the business plans to achieve its goals. This includes marketing efforts to generate leads, pricing strategies and client relationship management techniques.
  • Legal structure & resource allocation: Details the legal structure of the business and how resources will be allocated across various operations, including property acquisitions, renovations and management.

Real estate agent business plan example

A real estate agent business plan is a strategic document that outlines the operations and goals of a real estate agent or agency. It is a crucial tool for communicating with potential lenders, partners or shareholders about the nature of the business and its potential for profitability.

Real Estate Agent Business Plan Templa

A well-crafted real estate agent business plan will include

  • Where you are today: A clear understanding of your current position in the market, including strengths, weaknesses and market standing.
  • Where you aim to be: Sets specific, measurable goals for future growth, whether it’s expanding the client base, entering new markets or increasing sales.
  • How can you get there: Outlines the strategies and action plans to achieve these goals, including marketing campaigns, client acquisition strategies and business development initiatives.
  • Measuring your performance: Defines the key performance indicators (KPIs) and metrics to assess progress towards the set goals, such as sales figures, client satisfaction rates and market share.
  • Course correction: Establishes a process for regular review and adjustment of the plan, ensuring flexibility to adapt to market changes, shifts in client needs and other external factors.

For real estate agents, a comprehensive business plan is not just a roadmap to success; it is a dynamic tool that keeps them accountable and adaptable to market changes.

Realtor business plan example

A realtor business plan is a comprehensive document that outlines the strategic direction and goals of a real estate business. It’s an essential tool for realtors looking to either launch or expand their business in the competitive real estate market. The plan typically includes details about the company’s mission, objectives, target market and strategies for achieving its goals.

Realtor Business Plan Template

Benefits of a realtor business plan and applications:

  • For launching or expanding businesses: The plan helps real estate agents to structure their approach to entering new markets or growing in existing ones, providing a clear path to follow.
  • Securing loans and investments: A well-drafted business plan is crucial for securing financing for real estate projects, such as purchasing new properties or renovating existing ones.
  • Guideline for goal achievement: The plan serves as a guideline to stay on track with sales and profitability goals, allowing realtors to make informed decisions and adjust strategies as needed.
  • Valuable for real estate investors: Investors can use the template to evaluate potential real estate businesses and properties for purchase, ensuring they align with their investment goals.
  • Improving business performance: By filling out a realtor business plan template , realtors can gain insights into the strengths and weaknesses of their business, using this information to enhance profitability and operational efficiency.

A realtor business plan is more than just a document; it’s a roadmap for success in the real estate industry. 

Writing a real estate business plan is a comprehensive process that involves several key steps. Here’s a detailed guide to help you craft an effective business plan :

  • Tell your story : Start with a self-evaluation. Define who you are as a real estate agent, why you are in this business and what you do. Develop your mission statement, vision statement and an executive summary​​.
  • Analyze your target real estate market : Focus on local market trends rather than national or state-wide levels. Examine general trends, market opportunities, saturations, and local competition. This step requires thorough research into the real estate market you plan to operate in​​.
  • Identify your target client : After understanding your market, identify the niche you aim to serve and the type of clients you want to target. Create a client persona that reflects their specific needs and concerns​​.
  • Conduct a SWOT analysis : Analyze your business’s Strengths, Weaknesses, Opportunities and Threats. This should reflect a combination of personal attributes and external market conditions​​​​.
  • Establish your SMART goals : Set specific, measurable, attainable, realistic and timely goals. These goals could be financial, expansion-related or based on other business metrics​​​​.
  • Create your financial plan : Account for all operating expenses, including marketing and lead generation costs. Calculate the number of transactions needed to meet your financial goals. Remember to separate personal and business finances​​.
  • Revisit your business plan to monitor & evaluate : Treat your business plan as a living document. Plan periodic reviews (quarterly, semi-annually or annually) to check if your strategies are advancing you toward your goals​​​​.
  • Defining your mission & vision : Include a clear mission and vision statement. Describe your business type, location, founding principles and what sets you apart from competitors​​.
  • Creating a marketing plan : Develop a marketing plan that addresses the product, price, place and promotion of your services. Determine your pricing strategy, promotional methods and marketing channels​​.
  • Forming a team : Ensure the cooperation of colleagues, supervisors and supervisees involved in your plan. Clarify their roles and how their participation will be evaluated​​.

Related: 15+ Business Plan Examples to Win Your Next Round of Funding

Wrapping up

The journey to a successful real estate venture is intricately linked to the quality and depth of your business plan. From understanding the nuances of the real estate market to setting strategic goals, a well-crafted business plan acts as the backbone of any thriving real estate business. Whether you’re developing a general real estate business plan, focusing on investment, working as an agent, or operating as a realtor, each plan type serves its unique purpose and addresses specific aspects of the real estate world.

The examples and insights provided in this article serve as a guide to help you navigate the complexities of the real estate industry. Remember, a real estate business plan is not a static document but a dynamic blueprint that evolves with your business and the ever-changing market trends.

Crafting a strategic real estate business plan is a crucial step towards achieving your business goals. So, start shaping your vision today with Venngage.

Explore venngage business plan maker & our business plan templates and begin your journey to a successful real estate business now!

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Real Estate Agent Business Plan

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A real estate agent business is one of the best ways of getting paid for your expertise in the real estate industry.

If you have a thorough knowledge of the market, are a brilliant negotiator, and can think on your feet then being a real estate agent might be the right career for you.

Industry Overview

Research says the global real estate agent and brokerage market are expected to grow from $960.12 billion in 2020 to $1008.95 billion in 2021 at a compound annual growth rate (CAGR) of 5.1%. Also, the market is expected to reach $1351.1 billion in 2025 at a CAGR of 8%.

The above figure suggests It is a great market to be in, but you need a well-designed business plan to succeed as a real estate agent. A business plan can help you in having a clear strategy and also in keeping a track of your progress.

But what else can a business plan do for your brokerage firm, and how to write one? Read on to find out.

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free real estate business plan template

Things to Consider Before Writing a Real Estate Agent Business Plan

Find a way to get leads.

The majority of your leads, at least at the beginning of your career, would come from constant effort and a variety of sources. So before getting started you’ll have to figure out all the possible ways of generating leads.

Make a networking plan

Having a network comprising of your customers, businessmen, and even your competitors is necessary for a real estate agent. Because you never know where you’ll get your next big client.

Hence, figuring out a networking strategy is important.

Set up your website

Nowadays, a lot of people look for real estate services online. Hence, it makes it important for you to set up a website for your business.

Making a website also contributes to building your credibility and brand image. Hence, building an optimized and active website can do wonders for your business.

Be prepared for changes in the industry

The real estate agent is changing at a rapid pace. Everything from changes in the economy to people’s buying behavior, and income has a major impact on the real estate market. Hence, it is important for you to have a strategy to deal with such changes.

One of the simplest ways to do so is to have a dynamic and customizable real estate business plan. It helps you deal with changes in a smooth and effective way.

How a Business Plan Can Help You?

As a real estate agent, clear business goals and a constantly evolving way of doing business can be extremely profitable for your business. Apart from that, networking is a key aspect of a real estate agent’s business.

A professional business plan can help you manage all of the above efficiently without any hassles.

Having a plan makes managing your business easier and lets you focus on the more pressing concerns of a business.

Moreover, it gives you a competitive edge over those who jump right in, without any plan.

Real Estate Agent Business Plan Outline

This is the standard real estate agent business plan outline which will cover all important sections that you should include in your business plan.

  • Products and Services
  • Management Team
  • Success Factors
  • 3 Year profit forecast
  • Startup cost
  • Funding Required
  • Our business offering is listed below:
  • Industry Analysis
  • Market Trends
  • Target Market
  • Sales Strategy
  • Targeted Cold Calls
  • Publications
  • Pricing Strategy
  • Management Summary
  • Hiring Plan
  • Important Assumptions
  • Brake-even Analysis
  • Profit Yearly
  • Gross Margin Yearly
  • Projected Cash Flow
  • Projected Balance Sheet
  • Business Ratios

How to Write a Real Estate Agent Business Plan?

A business plan should be clear-cut and ever-changing. It should have goals, but also be flexible at the same time.

Moreover, it should be customizable as per your target market and location. You can write such a plan in many ways.

Although there are several changing and fixed aspects of a real estate agent’s business plan, there are certain essential areas that should be included to write a good business plan.

They are as follows:

1. Executive Summary

The executive summary section sums up what your entire business idea stands for. It is a brief overview of all of your business’s functions, including finances, target audience, operations, marketing, sales, etc.

This section, if written properly, can help you get funded as it presents your idea to the investors in a precise way and helps you gain their confidence.

2. Company Summary

This section basically consists of all the information about your agency’s history, its current situation, the idea behind its existence, and also the finances and funding it requires for becoming profitable.

3. Products and Services

In this product and services section, you’ll define your niche. Having a niche in real estate helps you get a better knowledge of the market and better deals in return. It also helps you meet the right people and the right customers.

As a real estate agent, you can decide whether you’ll deal with office spaces, residential spaces, rentals or buying, selling, etc. Working with a specific set of customers most of the time helps you stay at the top of your game in the real estate market.

4. Market Analysis

A thorough and ongoing market analysis helps you know the market trends and your target audience better. It helps you stay updated with the demands of your customers and how you can fulfill them in the best way possible.

Not just that, it also helps you in knowing where you stand in the market when you need to change your business model with a changing market, and when you need to upskill to stay relevant as a real estate agent.

5. Strategy and implementation

After you are done analyzing the market, writing this section would be a cakewalk. As you are familiar with the market you can formulate the best strategy to thrive in it.

As a real estate agent, having a good advertising strategy, sales strategy, and essentially a good pricing strategy is of utmost importance.

6. Operations Plan

The operations plan section in your business plan includes the day-to-day functioning of your company, as well as your goals and strategies to achieve them.

It is an ever-changing section and has to be tweaked as per the demands of the industry. Breaking your goal down into smaller milestones in this section is an effective way of writing it.

7. Financial Plan

A financial plan decides whether your agency would succeed or not. It prevents you from having mismanaged finances, and a dearth of funds and also helps you in managing the cash inflow of your business.

Download a sample real estate agent business plan

Need help writing your business plan from scratch? Here you go; download our free real estate agent business plan pdf to start.

It’s a modern business plan template specifically designed for your real estate agent business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

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Business Plan Summary

A business plan can not only help you with the management of your business but also work as a road map to success.

A real estate agency’s cash inflow is on the irregular side, but a business plan can help you thrive with that too. Having a plan gives you a clear idea of the functioning as well as the spending of your business.

After getting started with Upmetrics , you can copy this sample real estate agent business plan template into your business plan and modify the required information and download your real estate agent business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

So, what are you waiting for? Start planning

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About the Author

free real estate business plan template

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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How to Create a Real Estate Investment Business Plan for Residential Rental Properties (Free Template)

free real estate business plan template

Ready to unlock the potential of real estate investment and build your financial future? Whether you’re an experienced investor or just starting out , crafting a well-thought-out business plan is critical if you're to succeed in the world of residential rental properties. 

This article will guide you through the essential steps, considerations, and components of creating a real estate investment business plan. Plus, we've got a valuable free template to make your journey even more manageable.

Why You Need a Business Plan for Real Estate Investment

Crafting an effective real estate investment business plan is about more than paperwork; it's about turning your aspirations into achievements.

Creating a formalized business plan for your real estate investment venture is tantamount to success. It forces you—the investor—to organize your thoughts, feelings, goals, and ideas moving forward in the business in a single, powerful document. 

Remember, this is a living document meant to be flexible as your business grows or changes tactics over the years. It keeps you on target, helps expand your business, and keeps your financial goals on track. 

It’s also a helpful document for potential investors, creditors, and partners to peruse before pursuing a business venture with you. 

And speaking of collaborators, finding sample real estate investment business plans or a template to download to get you started is a good idea. But before diving into that, let's look at a few general considerations that will shape your plan.

General Considerations for a Real Estate Investment Business Plan

Before you start actually writing your business plan, there are a few general considerations to keep in mind:

  • The Why. When you start any new venture, it’s good to know you’ve got the strength to realize your goals, even when things get tricky. Defining why you’re embarking upon this real estate investment journey is necessary if you want  to reach your destination. Why do you want to invest in real estate? To create financial independence? To serve the community? To provide for your family? Everyone’s “why” is unique to them. As such, your underlying motivation should be the starting point of creating a business plan. Everything follows from this origin.
  • Financial Goals. Next, it’s wise to consider your financial goals. What are you hoping to accomplish financially? This is a business, and having defined financial goals will help keep your real estate investments trending in the right direction. 
  • Timeline. When do you want to achieve all this? Are you taking this business from now until retirement or looking to flip a few houses before the decade closes? Having a general timeline in mind when planning means you’ll be realistic about what goals you can accomplish. 
  • Real Estate Investment Strategy. There are countless ways to jumpstart your real estate investments. Doing a bit of research to discover which real estate investment strategies best suit your financial goals and desired timeline will ensure your business plan is realistic moving forward.

These considerations form the foundation of your real estate investment business plan. But how do you piece it together and create a comprehensive, winning document? 

Spoiler alert: Property managers can be your secret weapon in crafting an airtight plan and guiding you through your investment journey. 

But first, let's explore the essential components of your business plan and how a property manager can make the process smoother.

Essential Components of a Business Plan for Real Estate Investment 

A well-thought-out business plan for real estate investment should help you secure the financing and partnerships needed to bring your dream to fruition. 

To do this, it must include the following components:

  • Executive Summary: a bird’s eye view. The first section of a business plan is like an abstract for a research paper. Here, you’ll introduce the plan and give an overview of what comes later in the document. 
  • Define your team. Who are you bringing on this journey? What are their qualifications? This section can attract new investors and partners by touting the team's accomplishments. 
  • Outline marketing strategy. A business plan won’t succeed without a marketing strategy to connect with potential clients, in this case, future tenants. Your real estate business plan must include understanding the need for top-quality marketing and a method to market your business successfully. Will you run social media ads? Rent local billboard space? 
  • Demonstrate initiative and a willingness to learn. Include a section to show that you know this industry, have researched the competition, and are aware of local real estate market trends and areas for growth. This will communicate to potential investors you’re willing to put in the elbow grease it takes to succeed long-term in this business. 
  • Describe the “What”. What services will you offer? What type of properties will you invest in? What are the next steps to your plan moving forward? 

As you dive deeper into your real estate investment journey, remember that the strength of every property manager relationship reflects the property owner's dedication. 

How to Create a Residential Real Estate Business Plan Quickly 

If you're looking to create a residential real estate business plan quickly, here are a few must-have tips to get you started:

  • Define: Mission. Vision. Values. A business is only as strong as its “big three” pillars: the mission, vision, and values. Begin your business plan by defining what the purpose of your business is (its mission), your plan to bring this mission to life (vision), and the values that will guide your actions when the going gets tough. Careful consideration of these will give you clarity when finding team members to build your business later on. You need people who click with what your business stands for. 
  • Identify short and long-term goals. A real estate business is only as successful as it prepares to be. Remember the adage: if you fail to plan, you plan to fail. Spending time identifying short (3-12 months out) and long (1-5 years in the future) term goals gives you and your team ways to mark the journey to success with well-defined milestones. 
  • Figure out the finances. How will you fund your business? There are many ways to find capital to bring your real estate business plan to life, but you may have to get creative. And you’ll need to stay organized and on task to bring your financial goals to fruition. 
  • Find the perfect property manager. The quickest way to accomplish this magnificent business plan you’re creating? Hire a property manager to help you skip the grunt work. But while finding the right manager for your business isn’t easy—you’ll need to research and interview several property managers before you get a feel for what’s best for you—the road will be much less bumpy with a solid business plan in hand. 

How a Property Manager Can Help You Create a Real Estate Investment Business Plan

A property manager can help you create a real estate investment business plan in five important  ways. 

  • Provide you with insights into the local real estate market.
  • Help you identify and evaluate potential investment properties.
  • Help you develop a marketing strategy to attract tenants.
  • Help you manage your finances and keep track of your expenses.
  • Provide you with guidance and support throughout the investment process.

When you enter property manager interviews armed with a robust business plan, you demonstrate your commitment and pave the way for a successful partnership. 

Ultimately, creating the ideal business plan for real estate investment begins with you. Every property manager relationship is only as strong as the drive of the property owner. 

Download APM’s free sample real estate investment business plan template to get started.

free real estate business plan template

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Free business plan template (with examples)

Alan Bradley

Sierra Campbell

Sierra Campbell

“Verified by an expert” means that this article has been thoroughly reviewed and evaluated for accuracy.

Updated 3:37 a.m. UTC Feb. 12, 2024

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Featured Image

AzmanL, Getty Images

Starting a business can be a daunting undertaking. As with so many large projects, one of the most difficult challenges is just getting started, and one of the best ways to start is by putting together a plan. A plan is also a powerful tool for communication and can serve as a cornerstone for onboarding new partners and employees or for demonstrating your philosophy and priorities to potential collaborators. 

A solid business plan will not only provide a framework for your business going forward but will also give you an early opportunity to organize and refine your thoughts and define your mission statement, providing a guidepost that can serve as a beacon for your business for years to come. We’ve provided a business plan template below to help guide you in the creation of your new enterprise.

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Business plan template

What should a business plan include?

Regardless of the type of business you own or the products and services you provide, every business plan should include some core elements:

  • Mission statement. The definition and executive summary of your business.
  • Market analysis. A breakdown of the market segment and customers you hope to reach, built through primary (gathered by you) and secondary (gathered from outside sources) research.
  • Organization and logistics. The nuts and bolts of how your business is operated
  • Products or services. What your company provides its customers.
  • Advertising and marketing. How you intend to get your products in front of your customers.
  • Forecasting. Revenue forecasting for partners or potential investors.

Why do you need a business plan?

A business plan is a framework for success. It provides a number of key benefits:

  • Structure. The outline around which to design your business.
  • Operational guidance. A signpost for how to run your business from day to day.
  • Expansion. A vision for the future growth of your enterprise.
  • Definition. A platform to consider every element of your business and how best to execute your plans for them.
  • Collaboration. A synopsis of what’s exceptional about your business and a way to attract funding, investment or partnerships.
  • Onboarding. An efficient summary of your business for new or potential employees.

Business plan examples

We’ve created two fictional companies to illustrate how a business might use a business plan to sketch out goals and opportunities as well as forecast revenue.

Bling, Incorporated

Our first hypothetical example is a jewelry and accessory creator called Bling, Incorporated. A hybrid business that manufactures its products for sale both online and through physical retail channels, Bling’s mission statement is focused on transforming simple, inexpensive ingredients into wearable statement pieces of art. 

Market analysis includes gathering data around sourcing sustainable, inexpensive components, aesthetic trends in fashion and on which platforms competitors have had success in advertising jewelry to prospective customers. Logistics include shipping products, negotiating with retailers, establishing an e-commerce presence and material and manufacturing costs. 

Bling, Incorporated advertises initially through social platforms like TikTok and Facebook, as well as with Google AdSense, with plans to eventually expand to television advertising. Revenue forecasting is structured around a low overhead on the basis of inexpensive materials, no dedicated storefront and broad reach through digital platforms.

Phaeton Custom Cars

Phaeton is a custom car builder and classic car restoration business with a regional focus and reach. Its mission statement defines it as a local, family-owned business serving a community of auto enthusiasts and a broader regional niche of collectors. 

Market analysis breaks down the location and facilities of other competitor shops in the region as well as online communities of regional car enthusiasts likely to spend money on custom modifications or restoration projects. It also examines trends in valuations for custom parts and vintage cars. Logistics include pricing out parts and labor, finding skilled or apprentice laborers and mortgaging a garage and equipment. 

Phaeton advertises in regional publications, at local events and regional car shows and online through Facebook and Instagram, with an emphasis on a social presence highlighting their flashiest builds. Revenue forecasting is built around a growing reputation and high-value commissions.

Frequently asked questions (FAQs)

A business plan may not be a prerequisite for every type of business, but there are few businesses that wouldn’t benefit from one. It can serve as an important strategic tool and help crystalize a vision of your business and its future.

Business plans do just that: they help you plan the future of your business, serve as a platform to brainstorm ideas and think through your vision and are a great tool for showcasing why your business works to potential investors or partners.

Blueprint is an independent publisher and comparison service, not an investment advisor. The information provided is for educational purposes only and we encourage you to seek personalized advice from qualified professionals regarding specific financial decisions. Past performance is not indicative of future results.

Blueprint has an advertiser disclosure policy . The opinions, analyses, reviews or recommendations expressed in this article are those of the Blueprint editorial staff alone. Blueprint adheres to strict editorial integrity standards. The information is accurate as of the publish date, but always check the provider’s website for the most current information.

Alan Bradley

Alan is an experienced culture and tech writer with a background in newspaper reporting. His work has appeared in Rolling Stone, Paste Magazine, The Escapist, PC Mag, PC Gamer, and a multitude of other outlets. He has over twenty years of experience as a journalist and editor and is the author of the urban fantasy novel The Sixth Borough.

Sierra Campbell is a small business editor for USA Today Blueprint. She specializes in writing, editing and fact-checking content centered around helping businesses. She has worked as a digital content and show producer for several local TV stations, an editor for U.S. News & World Report and a freelance writer and editor for many companies. Sierra prides herself in delivering accurate and up-to-date information to readers. Her expertise includes credit card processing companies, e-commerce platforms, payroll software, accounting software and virtual private networks (VPNs). She also owns Editing by Sierra, where she offers editing services to writers of all backgrounds, including self-published and traditionally published authors.

How to start a small business: A step-by-step guide

How to start a small business: A step-by-step guide

Business Eric Rosenberg

English

  • Start a Business Guide
  • Grow a Business Guide
  • Innovation-Led Guide
  • Fund a Business Guide
  • Resource Navigator
  • Personal Action Plan
  • Classes & Events
  • Global Entrepreneurship Week
  • We Create KC
  • Advancing Entrepreneurship
  • Business Growth
  • Business Planning
  • Entrepreneurs in Action
  • Funding and Finances
  • Main Street
  • Microenterprise
  • Global Entrepreneurship Week – KC

Plan Your Business

Start your business.

  • Evaluate Your Business Idea
  • Develop an Entrepreneurial Mindset
  • Build Your Social Network
  • Build a Lean Canvas
  • Register and License Your Business
  • Site Location Assistance/Coworking Space

GUIDE: START A BUSINESS > PART FOUR

A strategic business plan is the key to a profitable business. 

Starting a business whether you’re launching in Kansas City (or anywhere in the world) involves risk … but it should be a calculated risk. And a writing a business plan can help you run the numbers and make informed decisions to help your business succeed. Because if you dive in without checking the waters, your business idea might be doomed to sink from the start.

What is a business plan and why is it useful?

Getting Money and a Plan

First, money. A business plan is a vital planning tool and operating guide that can help convince leaders and investors, including banks, to take risk and fund your idea. Why? It clarifies your business idea and can be a tool that convinces lenders to lend funds to your venture.But it can be more than that. It can help you set down your mission, vision, goals and first-round milestones. And even with all that, it doesn’t have to be 50 pages; there are short-form options out there.

Forming Your Strategy

And at the heart, it  is  a plan after all. Your business plan helps with sales and marketing and can help you guide and manage business growth. Years later, when you’re ready to scale and grow and when you don’t really have time to consult such a plan, you can rest easy knowing you’ve got a solid foundation to build from.

Guiding Your Growth And a final key point: Your business plan helps guide your market research and gets you thinking about things you might not consider, like your market analysis and financial and operational plans.

Now, you don’t have to write it in one shot. You can chunk out sections to finish in bite-size bits. What it should be is a living, breathing document you can update and tweak as your operation expands or if you pivot.

Making It Real

So what’s bad about a business plan? Not everything will happen as you planned, so if you never change course or pivot, your plan is likely to fail. Because in business and in life, you have to be prepared to change course if required. And writing a business plan doesn’t guarantee success. But getting your thoughts on paper and seeing where your weak areas might be is worth a lot and will increase your chances of success.

Enter the proof point: Research shows if you’ve got a business plan, you’re far more likely (two and half times more likely, according to Clemson University entrepreneurship professor William B. Gartner) to go into business.

All this information making you a little nervous?  Just tell us a bit about yourself  or give us a ring at 816-235-6500, and we’ll outline your next steps (for free). We can also connect you with sample outlines to help you craft your personal game plan for your business dreams.

Sample Business Plan

So what’s actually in a business plan? Here’s what you might include:

  • Business name
  • Owner name(s)
  • Phone number

Table of Contents

You might write this last. This single page outlines the major topics in the plan and summarizes what’s inside.

Executive Summary

You also might save this for later once you have the rest of the content written. This is also a single page near the beginning that sums up the important parts of your plan.

These next sections get into the nitty gritty. This is where you’ll address the industry and business, products and services, goals, contingencies, continuity and exit planning. These aspects require some planning (you can call or email us for your Personal Action Plan to line up your resource team) and research, which you can do through a variety of resources (many of them FREE) …  like your local library ):

1. Strategic Plan

Industry and the business.

This section will include things like business type, industry description,  NAICS code , trends,  target market ,  business location ,  legal entity (LLC, etc.) ,  customer persona

Goals, Contingencies, Continuity and Exit Planning

Here, you’ll focus on business goals, threats, your contingency plan and  exit plan .

Products and Services

Now you’ll describe your your products and services and packaging as well as the value proposition of your products and services,  the need your product or service satisfies , any seasonal demand, the product life cycle and the projected customer experience.

2. Market Analysis and Marketing Plan

Industry analysis.

Now, mention the competitive landscape, key industry metrics (gross margins, sales per employee, etc.), drivers of demand for your product or service, industry trends should you consider, consumer demands, products/services, technology and competitors.

‘SWOT’ Analysis

What internal and external factors are influenced by your strengths, weaknesses, opportunities and threats?

Four Forces

Next list the obstacles to entering the industry, the intensity of your competition, key competitors’ strengths, the alternatives to what you offer and the bargaining strength of customers and suppliers.

Marketing Plan

Your features, packaging or other differentiators for your product/service, pricing strategies, discounts, bundles, selling and purchasing locations, advertising, social media and content marketing.

3. Operational Plan

Operations activities.

Now, highlight the day-to-day operations, delivery method of products/services, inventory management, key suppliers, operating hours, equipment and software needed and quality control.

Then, outline  the legal structure of the business (LLC, etc.) , ownership structure, legal resources you’ll need, what you’ll need for risk management and insurance, compliance and regulatory requirements, zoning and codes,  intellectual property  (trademarks, patents, proprietary methods, etc.) and the major contracts you must sign and how will those affect your business.

Money Management

Then, there are concerns, like customer payments or billing and the terms of payment.

Management, Labor and Organization

Here, mention your skills and experience, the managers and key personnel, how many  employees you’ll hire , how many full-time and part-time workers you’ll employ, job titles and descriptions and how you’ll train new employees.

4. Financial Plan

Have you calculated your financial projections? If you’re not sure, classes, worksheets and business services at the  Kansas City Public Library  in Missouri,  Mid-Continent Public Library , the  Small Business Administration ,  SCORE  and more can help you tackle this.

5. Appendix

This is where your supporting documents live. Those include leases, major contracts, letters of intent, equipment lists, construction quotes and other items you’ll want to include as supporting evidence.

Business Plan Outlines and Samples

Here are even more sample business plan outlines and resources to help you get started right now:

  • Outline for building your business plan  (Small Business Administration)
  • Online business plan templates  (SCORE)
  • Calculate your startup costs (Small Business Administration)

Who can help me with all of this?

And you don’t have to sit behind a computer. Many business-building organizations in Kansas City can help you craft your own plan. Start with this list or pop over to  The Resource Navigator  to filter this list by your location, industry and more.

Determination, Incorporated

Determination, Incorporated

Specializes in: Business Plan Consulting, Development and Review

Kansas Small Business Development Center at KU (SBDC)

Kansas Small Business Development Center at KU (SBDC)

San Luis Marketing Agency

San Luis Marketing Agency

The Black MasterMind Group Charitable Foundation

The Black MasterMind Group Charitable Foundation

The Entrepreneur's Source

The Entrepreneur's Source

The Toolbox: Small Business Resource Center

The Toolbox: Small Business Resource Center

Better Business Bureau of Greater Kansas City

Better Business Bureau of Greater Kansas City

City of Excelsior Springs, MO - Community Development Department

City of Excelsior Springs, MO - Community Development Department

City of Richmond, MO - Economic Development Department

City of Richmond, MO - Economic Development Department

DreamSpring

DreamSpring

Gardner Chamber of Commerce

Gardner Chamber of Commerce

Grain Valley Partnership

Grain Valley Partnership

GUILDit

Hispanic Chamber of Commerce of Greater Kansas City

Hispanic Economic Development Corporation of Greater Kansas City

Hispanic Economic Development Corporation of Greater Kansas City

Independence Economic Development Council

Independence Economic Development Council

Johnson County Missouri Economic Development Corporation (JCEDC)

Johnson County Missouri Economic Development Corporation (JCEDC)

K-State Technology Development Institute (TDI)

K-State Technology Development Institute (TDI)

Kansas City Area Transportation Authority

Kansas City Area Transportation Authority

Kansas Small Business Development Center at JCCC (SBDC)

Kansas Small Business Development Center at JCCC (SBDC)

KU Innovation Park

KU Innovation Park

M-powerment solutions.

Mid-America Trade Adjustment Assistance Center (TAAC)

Mid-America Trade Adjustment Assistance Center (TAAC)

Mid-Continent Public Library Culinary Center

Mid-Continent Public Library Culinary Center

Missouri Enterprise, Kansas City and Northwest Missouri

Missouri Enterprise, Kansas City and Northwest Missouri

Missouri SBDC at Northwest Missouri State University - St. Joseph

Missouri SBDC at Northwest Missouri State University - St. Joseph

Missouri SBDC at University of Missouri Kansas City

Missouri SBDC at University of Missouri Kansas City

Mo-Kan Regional Council

Mo-Kan Regional Council

Northland CAPS

Northland CAPS

Piper School District

Piper School District

SCORE

Well Well Marketing

Women's Business Center of Kansas City

Women's Business Center of Kansas City

Guide: start a business.

Kansas City Business Help Guide Arrow

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Download the "Residential Real Estate Business Plan" presentation for PowerPoint or Google Slides. Conveying your business plan accurately and effectively is the cornerstone of any successful venture. This template allows you to pinpoint essential elements of your operation while your audience will appreciate the clear and concise presentation, eliminating any potential misunderstandings. It's not just about content, as our design also commands attention! Your business plan will definitely make a positive impression.

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