Growthink logo white

School Business Plan Template

Written by Dave Lavinsky

private school business plan

School Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their schools.

If you’re unfamiliar with creating a school business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a school business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your school as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a school or grow your existing school, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your school to improve your chances of success. Your school business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Schools

With regards to funding, the main sources of funding for schools are donations and gifts, tuition, personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for schools.

Finish Your Business Plan Today!

How to write a business plan for a school.

If you want to start a school or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your school business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of school you are running and the status. For example, are you a startup, do you have a school that you would like to grow, or are you operating a chain of schools?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the school industry.
  • Discuss the type of school you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of school you are operating.

For example, you might specialize in one of the following types of schools:

  • Private K-12 school : this type of school typically charges tuition, and may be affiliated with a religious organization, or specialize in a particular learning method.
  • Charter school: this type of school offers primary or secondary education for a tuition, and may receive some public funding, and/or donations. These schools require their students to take state-mandated exams.
  • Special subject school: this type of school specializes in teaching a specific subject, such as driving, first-aid, self-defense, fine arts, language, or general tutoring.
  • Preschool: this type of school typically serves children who are aged 3 and 4. These schools prepare young children to enter formal education, and are funded by some combination of tuition, donations, and government grants.

In addition to explaining the type of school you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of students served, the number of students accepted into elite formal education institutions, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the school industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the school industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your school business plan:

  • How big is the school industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your school? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your school business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families with elementary-aged children, families with high-school-aged children, families with preschool children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of school you operate. Clearly, families with high schoolers would respond to different marketing promotions than families with preschoolers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

Finish Your School Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other schools.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes public schools, virtual schools, and families who do homeschooling. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of students do they serve?
  • What type of school are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide specialized instruction, either in subject or in method?
  • Will you offer courses or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a school business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of school that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide religious-focused K-8 education, college preparatory courses, or single-subject instruction like driving or fine arts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the courses and/or extracurricular activities you offer and their prices.

Place : Place refers to the site of your school. Document where your company is situated and mention how the site will impact your success. For example, is your school located in a growing neighborhood, in the city center, or will you operate purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your school marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your school, including answering calls, planning and delivering instruction, applying for grants, fundraising, performing administrative tasks, overseeing instructors, handling discipline, scheduling and monitoring extracurricular activities, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to enroll your Xth student, or when you hope to reach $X in revenue. It could also be when you expect to expand your school to a new city.  

Management Team

To demonstrate your school’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing schools. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in running a school or experience with public school administration or who has served on a public school board.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you enroll 100 or 1,000 students per semester, and/or offer extracurricular activities? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your school, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a school:

  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your school location lease or a list of elective courses or extracurricular activities you will offer.  

Writing a business plan for your school is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the school industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful school.  

School Business Plan FAQs

What is the easiest way to complete my school business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your school business plan.

How Do You Start a School?

Starting a school is easy with these 14 steps:

  • Choose the Name for Your School
  • Create Your School Business Plan
  • Choose the Legal Structure for Your School
  • Secure Startup Funding for Your School (If Needed)
  • Secure a Location for Your Business
  • Register Your School with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your School
  • Buy or Lease the Right School Equipment
  • Develop Your School Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your School
  • Open for Business

Learn more about   how to start your own school .

Don’t you wish there was a faster, easier way to finish your School business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

Other Helpful Business Plan Articles & Templates

Business Plan Template For Small Businesses & Entrepreneurs

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Upmetrics

Business Planning

  • Financial Forecasting

AI Assistance

See how upmetrics works  →, strategic planning, entrepreneurs & small business, accelerators & incubators, business consultants & advisors, educators & business schools, students & scholars.

  • Sample Plans

Business Plan Course

Small business tools.

  • Strategic Canvas Templates

E-books, Guides & More

  • WHY UPMETRICS?

Customers Success Stories

  • Business Plan Builder
  • Canvas Modeling
  • Product Tour
  • Business Consultants and Advisors
  • Entrepreneurs And Small Businesses
  • Accelerators & Incubators
  • Educators & Business Schools
  • Students & Scholars
  • Sample Business Plans
  • business plan course
  • E-Books, Guides & More
  • Success Stories
  • Education & Training

School Business Plan

trustpilot reviews

High demand and a recurring revenue model make starting a school business a lucrative and rewarding profession.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your school business? You’re at the right place. Our school business plan template will help you get started.

sample business plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write A School Business Plan?

Writing a school business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Educational programs & services:.

Highlight the school services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

online school business plan

2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of school business you run and the name of it. You may specialize in one of the following school businesses:

  • Public schools
  • Private schools
  • Charter schools
  • Magnet schools
  • Virtual or online schools
  • Boarding schools
  • International schools
  • Religious schools
  • Describe the legal structure of your school, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established school, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your school business plan::

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to students. To write this section should include the following:

Describe your school services:

Mention the school services your business will offer. This list may include services like,

  • Education programs
  • Extracurricular activities
  • Counseling & Guidance
  • Special education services
  • Transportation services
  • Food services
  • Testing and assessments

Describe specialized programs:

Student leadership programs, additional services:.

In short, this section of your school plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your school business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your school business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & software:.

Include the list of equipment and software required for school, such as whiteboards & projectors, student information systems, learning management systems, communication & collaboration tools, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your school business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your school, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your school business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

crossline

This sample school business plan will provide an idea for writing a successful school plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our school business plan pdf .

Related Posts

After-School Program Business Plan

After-School Program Business Plan

Preschool Business Plan

Preschool Business Plan

400+ Business Plan Template Example

400+ Business Plan Template Example

Business Plan Writing Guide

Business Plan Writing Guide

Business Plan Cover Page Design Idea

Business Plan Cover Page Design Idea

How to Create Business Plan Outline

How to Create Business Plan Outline

Frequently asked questions, why do you need a school business plan.

A business plan is an essential tool for anyone looking to start or run a successful school business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your school.

How to get funding for your school business?

There are several ways to get funding for your school business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your school business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your school business plan and outline your vision as you have in your mind.

What is the easiest way to write your school business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any school business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

online school business plan

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Upmetrics logo

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

trustpilot reviews

Popular Templates

bpb AI Feature Image

Create a great Business Plan with great price.

  • 400+ Business plan templates & examples
  • AI Assistance & step by step guidance
  • 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Download School Business Plan

Grow Your Business

8 steps to building an online course business (+ business plan template), share this article.

There has never been a better time to build a business selling online courses . By 2027, the global e-learning market is estimated to reach an enormous $521.8 billion ( Research and Markets ), signalling an enormous potential.  Millions of people are purchasing online courses, inside and outside of the traditional education system, in order to upgrade their knowledge and skills.

Skip ahead:

Step 1: Decide what to teach

Step 2: create a business plan for your online training business, step 3: validate market demand, step 4: create a compelling and unique brand, step 5: build your audience, step 6: create an online course, step 7: focus on customer success, step 8: scale your business.

It comes as no surprise that in response to this demand, entrepreneurs and subject matter experts from all over the world have started creating and selling online courses to share their knowledge with others.

At Thinkific, we’ve felt the effects of this demand first hand as thousands of individuals and organizations have started using our platform to create online courses .

Creating an online course is just one part of building an online course business. Building a business is the other part.

But let’s be real here. If you ask ANY type of business owner if it was easy for them to build their business, they will tell you that it wasn’t.

Rome wasn’t built in a day, and neither is an online course business

At the beginning of 2017, I watched a close friend of mine open his own barbershop. It took him 3 months of renovations and tens of thousands of dollars just to get his barbershop ready for him to welcome his first customer through the front door. (I was his second customer, by the way. Someone else beat me to the grand opening by about 5 minutes!)

For my friend, those 3 months of preparation work was just the beginning. During the next 6 months after his grand opening, he worked 7 days per week to build up his clientele and recoup his startup costs before he started hiring more barbers. Why did he do this? Because that’s what it took to start his own barbershop. 

What does this have to do with building an online course business?

The point of this story is that it takes a lot of work upfront to build a business . It doesn’t happen overnight and building an online course business is no exception. There is a lot of work you will have to do, both before and after you create your course, in order to be successful.

Unfortunately, most course creators give up on their business before putting in the work required to ensure they will be successful. They stop digging for gold before they experience the big payoff that makes all the hard work worth it.

online school business plan

Even though it takes a lot of work to build a successful online course business, there are plenty of other people that have done it before (check out our customer stories to see some examples). 

With that in mind, we reached out to more than 40 successful entrepreneurs and online course creators. These people have literally built their careers by sharing their knowledge with others, many of them selling millions of dollars worth of training programs and online courses throughout their careers.

After reviewing all of the valuable insights these online course creation experts and entrepreneurs shared with us, we managed to distill the process of building a successful online course business into 8 specific steps (well, more like phases, since each one of these phases has several steps involved).

In this guide to building an online course business, we’ll be sharing these 8 steps with you.

8 Steps to Building a Successful Online Course Business

Before we jump into Step 1, there is something very important that you need to understand:

By itself, an online course is NOT a business

Without an online course to sell, you can’t exactly build an online course business. But creating your online course is just one part of building your business . Your online course is your product. It’s not your entire business.

As you can see from the graphic below, a typical online course business has many other parts as well:

This may surprise you, but creating an online course isn’t even the first step in the process of building an online course business. Out of the 8 steps we’re about to go through, creating a course is Step #6.

You’re welcome to skip steps 1-5 if you want to, but I would advise against it and here’s why:

If you jump straight to creating a course without strategically choosing a topic to teach (Step 1), creating a business model (Step 2), and validating demand for that topic (Step 3), you could end up creating a course that no one wants to sign up for.

Secondly, if you don’t build your brand (Step 4) and audience (Step 5) before you launch your course, you won’t have a way to stand out among your competition or have an audience to promote your course to.

Even if you have the “perfect” course created today, without a compelling brand and an audience to promote it to, it will be very difficult to generate sales. No sales = no business.

So to save yourself many hours of effort and (potentially) thousands of dollars in course creation and marketing costs, don’t skip these steps.

Okay, let’s dive in…

The first step in building an online course business is deciding what you will teach. What topic do you want to become known for? What topic are you expert enough to teach to others?

To be an expert at something, you just have to know more about your topic than the person you are teaching. That’s it. To that person, you’re an expert. Don’t overthink this.

Choose your course topic

Between the combination of your life experience and your professional experience, there are likely several topics that you know enough about to create a course on.

To help narrow down a specific course topic , we recommend completing the following exercise:

On a piece of paper, draw 2 vertical lines to create 3 columns. Label the first column Passions & Interests . Label the second column Skills . Label the third column Experience & Achievements .

online school business plan

Next, start adding as many things as you can think of to each column (aim for at least 20 per column).

Once you’ve done this, identify the top 2-3 topics where your passions/interests, your skills, and your experience/achievements intersect.

For example, if you like science fiction ( passion/interest ), you’re a great writer ( skill ), and you’ve written several science fiction novels ( experience/achievement ), then “how to write a science fiction novel” is a viable topic to consider teaching to others.

“You’ve been given a talent, you’ve been given a gift, you’ve been given experiences in your life that are here to serve others.” – Alexi Panos

Identify a specific target audience

Once you’ve identified a specific topic to teach, the next step is to identify a specific target audience (aka a target market) that is interested in that topic.

Don’t make the mistake of thinking that your topic (and therefore your course) will appeal to everyone. If you try to create a course that appeals to everyone, it will likely appeal to no one. I know it’s counter-intuitive, but trust me on this.

To give you an example, one of our customers ( Lizzie Lasater ) is a yoga practitioner and instructor. When she decided to create online courses , naturally, she decided to start teaching yoga online  

Instead of creating courses to teach people how to practice yoga (a very broad and highly competitive topic) she decided to narrow her target audience to other yoga instructors (more specific). With other yoga instructors as her target audience, she created courses that are specifically about how to become a better yoga teacher.

online school business plan

Once you have decided on what to teach and have sufficient clarity about your course topic, it is time to get your business plan ready. 

A business plan or business model is a formal blueprint describing how you will structure, manage and market your online course business. It is important to create one as it helps to ensure that your online course business will remain competitive and financially successful in the long term. 

You can choose one of the many software tools to create a standard business plan or use a regular spreadsheet or word processing software.

Now, as every business is different, their business models can vary drastically. However, certain aspects remain common to most companies. 

Here, we have laid out what you must include in your business plan:

Describe your business

A business description is needed to clearly state the purpose of your business, your target audience, and how you plan to deliver your products and services. 

When drafting it, you must be as objective and concise as possible regarding the nature of your online course and how it intends to help the target audience. 

Make sure to highlight if you will deliver your courses only online or offline. It also helps to state if your courses will be instructor-led or delivered through other e-learning methods. 

Identify your marketing strategy

Once you describe the nature of your business, the next step is to put together a marketing and sales strategy. 

Describe the strategies you will use to market your online course and how you plan to implement your email marketing, social media marketing, and other organic methods. 

In addition, you need to plan to allocate a budget for your paid advertisements and online marketing if you decide to opt for pay-per-click ad programs. 

Hiring and team management

While many online course creators choose to run their own shows, many opt to hire virtual assistants or full-time employees for help. Others choose to delegate tasks to freelancers or third-party vendors. 

Make sure to describe how you plan to delegate the tasks you cannot do. It is always a good idea to outsource tasks that do not require your intervention to save time for those that require your expertise.

Business operations

This section of the b-plan states how your day-to-day business activities will be structured and managed. 

You can include your course content, operational hours, telecom and IT-related necessities, insurance, etc. The more concise your operations section, the better ground it makes for you to validate your plan later. 

Every business requires money to run, and online businesses are no exception. In addition to the marketing and advertising expenses mentioned above, you will also need to factor in infrastructure, technology, hiring, etc. Remember to also describe what you plan to sell and how you plan to monetize your business. 

With this, make sure to have a detailed budget plan and allocate your resources to different expenses fairly. However, be careful to ensure that your budget is within what you can commit to and it does not make you feel overstretched. 

Please note that in addition to your online business course, you may also add other income streams such as selling ebooks, offering paid talks, etc. 

Two financial calculations you should consider initially are:

Gross Profit Margin: This is the number of courses you sell minus the cost of running your online course. It can be represented as a percentage. 

Gross Profit Margin = (Net course sale revenues – cost of running your online course) / net course sales x 100

Selling, General and Administrative (SG&A) Ratio : This figure tells you the percentage of your online course sales revenue used to cover your operational expenses. 

SGA = [Selling + General + Operational (Administrative) expenses] / Net online course sales revenue

online school business plan

While we have described the essential aspects of a business plan, it also helps to follow the structure of a formal Business Model Canvas .  This concept was popularized by Alexander Osterwalder in 2005 and consisted of nine building blocks. These include key partners, activities, resources, cost structure, revenue streams, value propositions, customer relationships, channels, and customer segments.

Once you’ve identified a specific topic to teach and have your basic business plan blueprint in place, the next step is to validate the demand for that topic.

As a course creator it sucks to spend several weeks, maybe even months (or years?!), creating an online course about a topic that you find out there is no demand for.

It’s a lot more efficient to validate demand for your course upfront before you invest time, effort and money creating a course.

Here are 2 ways you can validate the demand for your course topic:

Research your competition

See if you can find other people or companies that are selling courses and other forms of training about your topic (or a similar one), or who serve your target audience.

  • Bestselling books on Amazon
  • Other online courses
  • Popular blogs and forums
  • Top podcasts on iTunes
  • In-person seminars, conferences, workshops
  • Online events (virtual summits, webinars )
  • Networking groups on Meetup
  • Coaches and consultants

If you can’t find anyone that is profitably teaching your topic to others, that is a red flag that there isn’t enough market demand for that topic to justify creating an online course (or building a business). Competition is usually a proof of market demand.

What if there is no competition?!

On the rare occasion that you can’t find any competing products or services about your topic, that could mean one of two things:

  • There is demand, but no one is serving that market yet (rare), or
  • There is no demand, and you should pick a different topic

Either way, there are still two more steps you should take before you pull the trigger and decide to create (or not create) your course.

A great way to gauge demand for your topic is to use Google’s Keyword Planner to see how many people are searching for your topic per month. The higher the search volume, the higher the demand.

“Do not be afraid of competition. Their very existence validates that there is demand for the problem you’re trying to solve or for a solution to it.” – Greg Smith, CEO of Thinkific

Ask your target audience what they want to learn

If you have access to your target audience, whether online or offline, the best way to find out what they want to learn (and would be willing to pay to learn) is to ask them directly!

Here are a few ways you can ask your audience what they want to learn:

  • Ask your list of email subscribers
  • Ask your fans/followers on social media
  • Ask your past and/or existing clients

With each of these options, you can send people a link to a survey, ask them open-ended questions directly, or ask them to have a quick call with you.

Another way is direct outreach (aka cold calling) to your target audience by phone, email or social media. Do this in a polite, non-spammy way of course.

See how many people are searching for your course idea on google

Engaging in keyword research is a great way to identify a course topic that can possibly sell like hotcakes, without directly asking your audience., keyword research essentially helps you to understand what people are looking for online by keying in terms on google or other search engines. , to conduct keyword research on topics that may interest your audience, you can use specialised tools such as semrush or ahrefs . , irrespective of the tool you choose to use, here is the basic framework to engage in keyword research:, identify your seed term, which would be an umbrella term for your course topic. , type in “course” + your seed term., get specific and find a niche area that has not been covered by other course creators but has a high search volume. check out this tool to identify search volume, continue to search and eliminate topics that are not feasible or interesting. , for example, if you wish to start an online course on gardening, type “gardening course” in the keyword search tool. you will see multiple results with different search volumes. these results will help you get more specific. for example, you may find that “gardening courses in semi-arid regions” is a possible course topic with a decent search volume. , alternatively, you can also use our search volume too l to discover popular course topic ideas. .

Remember: If you can’t find anyone that wants to learn the topic that you’re thinking of teaching, you should probably move on to another topic.

If you can’t find buyers before you create your course, you probably won’t find any after either!

The ideal scenario is you choose a topic that there is obviously a demand for (proven by competing products and services about that topic), but nothing that is for your specific target audience.

Facebook marketing , for example, is a broad topic with strong market demand (proven by all of the blogs, books, courses, consultants, seminars, etc. about this topic).

Now, assuming we want to create a course about Facebook marketing, let’s see what topics we come up with as we hone in on a specific target audience:

  • Topic 1: Facebook marketing 101 (very broad)
  • Topic 2: Facebook marketing for business owners (more specific, still pretty broad)
  • Topic 3: Facebook marketing for local businesses (not bad)
  • Topic 4: Facebook marketing for real estate agents (very specific)
  • Topic 5: Facebook marketing strategies to get more listings (ding ding ding, we have a winner!)

If you are a real estate agent and you want to learn how to use Facebook to get more listings, which course topic is going to appeal to you the most? Which topic would you pay the most money for? Probably #5, because it is the most specific. It is exactly what you want to learn.

“The easiest way to know what to do is listen to what people are asking for and then give that to them.” – JJ Virgin , Celebrity Nutritionist & Fitness Expert

Once you’ve decided on a specific topic to teach, it’s time to start building your brand.

Don’t jump straight to getting your logo, website, and business cards designed. Those things do play a role in representing your brand, but they are not the starting point.

The starting point to creating a compelling and unique brand is making a conscious decision about how you want to be positioned in your industry. Branding is about positioning .

Your brand should position you as the go-to expert on your topic. Unless you’re positioned as an expert and a trusted authority on your topic, it will be hard to convince someone to buy a course (or any product or service) from you.

Even though we’re told not to, we do judge a book by its cover. Think of your brand as the “book cover” for your business.

Be strategic with your positioning

The biggest mistake that people (and organizations) make with their branding is trying to appeal to everyone. Don’t do that. Be strategic with your positioning.

Build a brand that appeals to your specific target audience. Don’t try to appeal to everyone, because everyone is not your ideal customer/client.

Here are some questions to consider as you create your brand:

How do you want to be positioned and perceived in your marketplace? What do you want people to think of when they think of you? Who do you want to attract? Who do you NOT want to attract? What do you stand for? What do you stand against? Why do you do what you do?

When your target audience is searching for information about your topic, you want them to find you and immediately feel like they’ve come to the right place. They should feel like they’ve found the exact person (or company) that can help them overcome a specific problem or achieve a specific outcome.

“A great brand starts with understanding who you are, what you stand for, understanding your marketplace and understanding your positioning.” – Re Perez, CEO of Branding For The People

Identify your Unique Value Proposition

An exercise that we recommend all course creators complete is creating a Unique Value Proposition (UVP). Your UVP is what will help you differentiate yourself from your competition.

To create your UVP, answer these questions:

  • Who do you help?
  • What do you help them do?
  • Why is that beneficial for them?

Once you have the answers to these questions, tie them together in a single sentence.

To give you an example, one of our customers Ellie Diop aka Ellie Talks Money , is a business coach with a proven track record that helps you scale your business and have financial success. Pretty good UVP right?

Here is a screenshot of her website’s homepage:

As you can see, anyone who visits her website will be able to instantly figure out who she is, what she does, and who her target audience is. She has a clear and compelling personal brand . If you’re someone who wants to improve your business and reach financial success, it’s obvious you’ve come to the right place. 

Good branding makes your target audience feel like they’ve come to the right place.

Once you’ve decided how you want to be positioned in your market, it’s time to start building your audience.

Your audience is the sum total of all the people that you have the ability to communicate with through various distribution channels (your blog, social media, email list , personal network, etc.).

Why is it important to build an audience?

Without an audience that knows, likes, and trusts you, it will be very difficult to sell your course for the simple reason that you don’t have anyone to sell it to!

So the sooner you start building your audience, the better.

“Online courses are the wave of the future. They can help expand my content and message into places and countries that I have yet to physically visit. Online courses have boosted my income and helped me share my message with a much larger audience.” – Andrea Beaman , Health Educator & Author

Related: How to Create Epic Content Your Customers Will Love

How to define your target audience

It helps if you follow a systematic framework to define your target audience . Some useful steps to that end include: 

  • Ask your current customers
  • Get details on demographics like age, gender, location, etc.
  •  Understand their needs and pain points
  • Analyze the solution they’re hoping for
  • Create a customer avatar

Download our detailed step-by-step guide for audience research

Size is important (but not the most important)

The size of your audience is important, but not as important as you might think. The obvious benefit of having a large audience is the ability to reach more people. If you have 10,000 fans on Facebook, for example, your posts will probably be seen by more people than if you had 1,000 fans (all else being equal).

But the size of your audience is not as important as the relationship you build with your audience.

It’s more valuable to have 100 people on your email list that open and read every email you send them than it is to have 1,000 followers on Twitter who rarely see your Tweets or engage with you in any way.

When it comes to building an audience, loyalty and engagement are the most important.

Here are some of the most common ways that online course creators are building their audience:

  • Social media

Set up profiles and/or pages on the social network networks that your target audience spends time on. You don’t need a presence on every social media network. Choose the top 2-3 that make the most sense for you and focus your efforts there. Share your content, join relevant groups, start your own Facebook group , and engage in conversations. The goal here is to build real relationships with other people that are interested in your course topic.

Read More: Social Media Marketing Guide: Uncracking the Code for Course Creators

  • Content marketing

Publish free content about your course topic as often as you can. Free content helps you build trust and authority in your industry. Common types of content that you can create are articles, videos, podcast episodes, images, and infographics. All of these help to increase traffic to your website and exposure for your business.

The more content you publish on your website and other platforms (like YouTube ), the more likely your target audience will find you as they are searching for information about your topic.

  • How To Generate Leads With Content Marketing (6 Simple Steps)
  • The Complete Content Marketing Guide: Organic Growth Toolkit
  • Publicity & PR

One of the quickest ways to build your audience is to get in front of existing audiences. Writing articles for popular publications in your industry, getting interviewed on podcasts , and getting featured in traditional media (TV, radio, newspapers, print magazines, etc.) are all great ways to increase your exposure and build authority in your industry.

  • Networking & joint ventures

Build relationships with other experts and influencers in your industry. It doesn’t happen overnight, but building mutually beneficial relationships with others can lead to a number of opportunities including guest blogging, interviews, joint ventures , partnerships, and customer referrals.

  • Public speaking

Reach out to event hosts and organizers of conferences and seminars that your target audience attends. Offer to give a presentation on your topic. Some events will even let you sell your course directly to their audience, in exchange for a percentage of your sales. A major advantage of public speaking is you have the undivided attention of everyone in the room during your presentation, and that can be very hard to get online.

  • Email marketing

When it comes to marketing your online course (or any product or service online for that matter), email marketing is hands down the most effective way to generate sales. An email list of people that have expressed interest in your course topic and have given you permission to communicate with them will likely be your most valuable asset as an online course creator.

Start building your email list as soon as possible. Stay in touch with your subscribers by sending them helpful emails and links to your content on a regular basis. This is a great way to earn their trust before you ask them to buy from you.

  • Paid advertising

Even with a modest budget, paid advertising can be a great way to grow your audience. By utilizing advertising platforms such as Facebook, Google, YouTube, Twitter, and LinkedIn, you can target people based on specific criteria including demographics, interests, search terms, job titles, and more. In fact, many of Thinkific’s most successful customers have been using Facebook ads to grow their audience and generate consistent leads and sales for their online courses.

“Consistency is what did it for us. Doing something every week, at least once a week, helped us get better really, really fast because we were putting in the time and putting in the practice.”

– Jordan Harbinger , Author & Podcast Host

Creating an online course is definitely one of the more exciting steps in this entire process, but it can also be the most time consuming one if you’re not careful.

Most people spend several weeks (or months, depending on the course) creating their online course. Other, more experienced course creators have perfected this process and can create an entire online course in one weekend .

But regardless of how long it takes you to create your course, the process that you go through will most likely look a lot like this:

  • Choose your course title and subtitle. 
  • Ensure that your topic has high demand in the market
  • Ensure that the learning outcomes are stellar
  • Gather material for your online course content
  • Create a lesson plan (aka course outline) and choose your lesson types (audio, video, text, etc.)
  • Identify the best ways to deliver each of your course modules
  • Film, record, and edit your online course
  • Set up your online course, including a website
  • Choose a price for your course
  • Create a sales page and focus on marketing your course

Instead of going through each of these steps in more detail right here in this article (which would make it way longer than it already is!), I’m going to share a few of the most important lessons we’ve learned about course creation from the experts we interviewed.

Want to create an online course business, but unsure of where to start? Use Thinkific for free and get free training !

Or sign up for our free mini series that will teach you how to profitably create and sell an online course in just a week.

Launch your online learning product for free

Use Thinkific to create, market, and sell online courses, communities, and memberships — all from a single platform.

Create a “Minimum Viable Course”

A concept that has been popularized by American writer and entrepreneur Eric Ries in his book Lean Startup is the concept of a Minimum Viable Product (MVP) .

An MVP is a development technique used by organizations (especially startups) in which a new product is developed with sufficient features to satisfy early adopters. The final, complete set of features is only designed and developed after considering feedback from the product’s initial users.

online school business plan

Applying this concept to creating online courses, that means that you should not try to create the perfect course the first time. Instead, create a Minimum Viable Course (MVC).

Here’s why…

The problem with trying to create the “perfect” course before you show it or sell it to anyone is that “perfect” is a very subjective term. What you think is perfect is probably not the same as what your customers/students think is perfect. Even if it is, your course does not have to be perfect in order to be valuable .

Perfectionism has stopped more people from creating and launching their online courses than anything else. Don’t let this happen to you. If your course (imperfect as it may be) is good enough to help someone, then it is good enough to publish. Done is better than perfect.

Create your MVC as quickly as possible so you can publish it and get real feedback from real students. Based on their feedback and other important data (such as course completion and engagement rates ) you can remove training, add training, and make revisions to your course to make it better.

“Don’t be a perfectionist because the world can’t wait for perfect. Get it done, get it out and get it sold. It’s not a book so you can always revisit it periodically but your number one priority is creating a transformation in your clients, so keep your focus there.” – Shazzie Love , Business Strategist

Course length ≠ course value

Read More: How to decide on the ideal course length ?

Another big mistake to avoid is trying to teach everything that you know about your topic in a single course. Doing this will most likely result in a super long course that your students won’t complete and that takes a ridiculous amount of time to create in the first place. Wrong approach!!

Your online course is the shortcut

The purpose of your course is to teach your student how to get from Point A to Point B as quickly and as efficiently as possible. It’s the shortcut.

Your online course is the shortcut. Help your students get from A to B as quickly as possible.

You absolutely should not overwhelm your students by brain-dumping everything that you know about your topic into your course. Your course should be as short as possible without sacrificing the key concepts in your training.

Don’t create 8 hours of training if you can teach your students what they need to know with 3 hours of training. As long as they learn what you promised to teach them, they won’t complain that your course was “too short”. Instead, they’ll probably thank you for not wasting their time with fluff or filler content.

Launch to a small test group first

Another important lesson we learned from the experts we interviewed is not to launch the first version of your course (your MVC!) to your entire audience.

Instead, you should promote your course to a small segment of your audience at a lower price than what you eventually want to charge for your course. If you do promote your course to your entire audience, consider imposing a limit on the number of students that can enroll in it. Once you hit your goal, you temporarily close enrollment for your course.

This strategy is often called a beta launch (similar to pre-selling ). The goal of this type of launch is to get your course into the hands of a small number of students who will “test” your course. In exchange for accessing your course at a reduced price, you ask your students to provide you with feedback to help you improve the course and testimonials to use in your future marketing.

Based on the feedback from your students, you can make changes to improve your course. When you have a revised version of your course that is better than the first and positive student testimonials to use in your marketing, you re-open enrollment for your course and sell it a higher price.

If you’re ready to start marketing your course, check out these 55 online course marketing ideas here .

Okay, let’s pretend that you’ve already completed Steps 1 to 5.

  • You’ve decided what topic you’re going to teach. It’s not too broad, and it appeals to a specific target audience.
  • You’ve validated market demand for your topic. Thousands of people around the world are interested in it, and they’re already spending money to learn it.
  • You’ve crafted a compelling brand. You are known in your industry as an expert on your topic. When your target audience finds you, they trust that you can help them.
  • You’ve built an audience. You have followers on social media. You have people on your email list. You have relationships with other experts in your industry. You’ve been featured in other publications, podcasts, and media outlets.
  • You’ve created an online course. And after promoting your course to your audience, you are proud to say that you have customers. Your business is generating revenue.

Even though it is a HUGE accomplishment to get this far (and yes, you deserve to celebrate at this point!), there is still work to be done.

Acquiring customers is just the beginning. Now your job is to deliver on the promise you made to your customers.

Think of any local business you are a customer of. A restaurant. A nail salon. A coffee shop. A convenience store.

These businesses don’t stay in business because they are constantly attracting new customers. They stay in business because their existing customers come back more than once, often bringing their friends and family with them. This same rule applies to your online course business.

“We’re not in this business just to get people to buy our stuff. We want them to see the change and the impact and create the success stories.” – Nick Unsworth, CEO of Life on Fire

It’s a lot cheaper to keep a customer than acquire a new one

If you are constantly investing in marketing and promotion to attract new customers, but you’re doing nothing to ensure the success of those customers, it will be very difficult (and expensive!) for you to build a profitable and sustainable business.

When a customer purchases your online course, this should not be the end of your relationship with them. This should be the beginning.

Your customers should be so thrilled with the training and overall experience that you provide to them that they purchase additional courses from you in the future, and they tell others about your courses too.

Related: The Top Customer Success Strategies Used By Successful Companies

Here are a few ways you can increase your student engagement and retention rates:

  • Gamify the learning experience

Create incentives and offer rewards to your students for achieving specific milestones in your course.

Related: Gamification in Training: The Complete Guide to E-Learning Gamification [2022]

  • Help your students be accountable

Pair them up with an accountability partner, offer 1-on-1 or group coaching calls with your students, or create a private group or discussion board for them to interact with each other.

  • Appeal to different learning styles

Don’t create training that appeals to just one learning style. Utilize different media types to deliver your content (text, video, audio, worksheets, quizzes, etc.).

  • Create small, bite-sized lessons

Shorter lessons are more likely to be completed by students than longer ones. If it takes you a while to teach a specific concept, try breaking up the concept into several shorter lessons.

  • Bite Sized Learning: A New Strategy For Teaching (How It Works & Tips)
  • What Is Microlearning? The Case For Shorter, Bite Sized Learning
  • Send reminder emails to your students

If you notice that a student isn’t accessing or completing the training in your course, send them a polite reminder email to re-engage them. Show them that you care.

The final step in building a successful online course business is to scale your business by creating systems and/or hiring people to ensure that it continues to grow.

According to Greg Smith, CEO of Thinkific , you should only scale something that works.

The 76 steps that came before this one are your chance to do just that. To prove that your online course business works. Once you have a business that works, it’s time to shift from spending the majority of your time working in your business to working on it.

This is accomplished by creating systems and hiring people to handle the repetitive, day-to-day tasks involved in running your business. The goal is to free yourself up to focus the majority of your time on activities that move your business forward, such as:

  • Building your audience
  • Building your network
  • Creating sales funnels to acquire new customers
  • Creating additional courses and/or services to sell to your customers

Here are a few of the key lessons we learned about scaling an online course business from the expert we interviewed:

1. Automate repetitive tasks

Identify the tasks in your business that are highly repetitive and not the best use of your time as an entrepreneur. Document the process for those tasks and delegate them to someone else, or use technology/software to automate that task for you. Every repetitive task that you automate today buys you more time to focus on other activities tomorrow.

“The way you multiply time is by spending time on things today that give you more time tomorrow.” – Rory Vaden, Southwestern Consulting

2. Build a team as early as possible

To grow an online course business to 6 or even 7 figures in annual revenue and beyond, you’re going to need some help. Very few entrepreneurs are able to build successful and sustainable businesses without a team of people to help them make it happen. There is simply too much to learn and do, and not enough hours in the day for one person to do it all.

“If you want to go fast, go alone. If you want to go far, go together.” – African Proverb

Hiring a virtual assistant or a personal assistant is a great starting point. From there, consider hiring help for other areas of your business including content creation and editing, marketing and advertising, branding, accounting, etc. These do not have to be full-time employees. Many course creators have teams that consist of freelancers and independent contractors from around the world.

Related: How to Hire a Virtual Assistant (An Entrepreneur’s Guide To Outsourcing)

3. Tie your business to a greater purpose

Sharing your knowledge by creating online courses is a great way to empower others through education and move humanity forward. But creating online courses is certainly not the only way to make a positive impact in the world.

There are countless organizations that are doing incredible things to make the world a better place. By partnering with other organizations and tying your business to a greater purpose, you ensure that as your business grows, so does the impact you make in the world.

“Whether you’re in the non-profit structure or the for-profit structure, you have a tremendous opportunity to use business as a force for good.” – Adam Braun, Founder of Pencils of Promise

This article was originally published May 2018, and refreshed with new information November 2022. 

As the Content Marketing Manager at Thinkific (2016-2019), Tyler Basu helped to create, publish, and promote content to help thousands of entrepreneurs learn how to create and sell online courses . Today, he works directly with entrepreneurs to help them create content that attracts and converts their ideal clients.

  • 10 Steps To Creating A Wildly Successful Online Course
  • How to Price Your Online Course (Complete Guide to Course Pricing)
  • The Ultimate Online Course Launch Checklist (Free Guide + Templates)
  • Best Equipment & Software For Creating Online Courses
  • The Best Online Course Platforms in 2023

Related Articles

Top 7 customer education platforms: how to choose the best one.

Compare top customer education platform options to help customers get the most out of your products and become loyal brand advocates.

How To Create Your Ideal User Persona To Focus Your Efforts (+3 Templates)

Creating a user persona is an important step in identifying and understanding how potential users interact with your business and brand.

Use This Webinar Follow Up Email Template To Convert More Attendees

With the right blend of post webinar follow up emails, you can boost your webinar attendance and convert those viewers into customers.

Try Thinkific for yourself!

Accomplish your course creation and student success goals faster with thinkific..

Download this guide and start building your online program!

It is on its way to your inbox

  • Business Plan for Investors
  • Bank/SBA Business Plan
  • Operational/Strategic Planning Services
  • L1 Visa Business Plan
  • E1 Treaty Trader Visa Business Plan
  • E2 Treaty Investor Visa Business Plan
  • EB-1 Business Plan
  • EB-2 NIW Business Plan
  • EB-5 Business Plan
  • Innovator Founder Visa Business Plan
  • Start-Up Visa Business Plan
  • Expansion Worker Visa Business Plan
  • Manitoba MPNP Visa Business Plan
  • Nova Scotia NSNP Visa Business Plan
  • British Columbia BC PNP Visa Business Plan
  • Self-Employed Visa Business Plan
  • OINP Entrepreneur Stream Business Plan
  • LMIA Owner Operator Business Plan
  • ICT Work Permit Business Plan
  • LMIA Mobility Program – C11 Entrepreneur Business Plan
  • USMCA (ex-NAFTA) Business Plan
  • Franchise Business Plan
  • Landlord business plan
  • Nonprofit Start-Up Business Plan
  • USDA Business Plan
  • Cannabis business plan
  • Ecommerce business plan
  • Online boutique business plan
  • Mobile application business plan
  • Daycare business plan
  • Restaurant business plan
  • Food delivery business plan
  • Real estate business plan
  • Business Continuity Plan
  • Buy Side Due Diligence Services
  • ICO whitepaper
  • ICO consulting services
  • Confidential Information Memorandum
  • Private Placement Memorandum
  • Feasibility study
  • Fractional CFO
  • How it works
  • Business Plan Examples

E-learning Business Plan Sample

SEPT.30, 2013

E-learning Business Plan Sample

E-learning Business Plan for starting your own business

If there’s one thing we’ve learned from the COVID-19 pandemic, that is, we can do a lot more from home than we previously thought. We are presenting this business plan for educational services from home. This is the right time to get started with an e-learning business as people are still reluctant to go out.

If you want to know how to set up and elearning course, you are in the right place. Just like a business plan for a driving school or a business plan for language school , this one is based on an actual start up. Let’s see the components of strategy that will help Smart E-learning School succeed.

Executive Summary

2.1 the business.

Smart E-learning School will be owned and headed by Hazel White. The school will be focused on providing technical education via the internet and distant learning. The courses offered by the school will be about computer, languages, and programming. starting a e learning business is easier than you think. It is just like a preschool business plan but everything is online.

2.2 Management of E-Learning Business

If you are looking for an answer to how to start e learning business, here it is. The online school business plan will be headed by White and she will hire specialists of each field to help her plan how to set up online training courses in such a way as to make the maximum profit. A mobile application business plan will also be needed to make the business available for all.

2.3 Customers of E-Learning Business

The customers of Smart E-learning School will be from all geometrographic geographic subdivisions from all over the US. The main customers of the business will be:

  • People looking to acquire new skills.
  • People wanting to learn new languages.
  • People interested in learning photography and videography.
  • College graduates wanting to get safety and other certifications.

2.4 Business Target

The subjective target of this online school business plan is to create a reputable name in the elearning industry. However, we’ve set the following objective targets:

  • Enroll 5,000 students within the first 6 months.
  • Generate a revenue of $0.3 million per annum by the end of year 3.
  • Expand to the global market by the end of year 2.

E-Learning Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Hazel White will be the owner and CEO of Smart E-learning School. White has worked as an educationist for 30 years. She previously implemented a tutoring business plan with success. That makes her the perfect person to implement this e learning business plan sample.

3.2 Why the E-learning business is being started

After the coronavirus pandemic, people have realized that it is cost and time effective to learn from home than going to a school. The greatest evidence of this is the increase in the use of services like Google Classroom and Zoom. This is be best time to start e learning business.

3.3 How the E-learning business will be started

Step1: Planning

The first step towards successfully launching this online school business plan is business model for e learning is planning. The managemental hierarchy of the business will be developed and online education e learning sample business plan implementation strategy will be finalized. This is not as simple as a martial arts business .

Step2: Developing a Brand

The next step towards starting the business will be establishing a brand. Top-ranking educationists will be hired to create an impression of the brand. Just like a martial arts business plan it is important to have a brand.

Step3: Establish a Web and Physical Presence

Once the brand has been established, the next step will be to hire office space to start the work. An extensive website will be launched to make the business accessible for customers.

Step4: Promote and Market

The next step will be to create a strong marketing strategy to help the business get noticed by the customers.

E-Learning Business Plan - Startup Cost

The next thing that needs to be addressed in this e learning business plan template are the services. If you want to start your own e learning business, you need to determine the services.

Smart E-learning School will be focusing on 20 services divided into 4 categories:

1. Basic Freelance Skills Training

This category will teach people the basic level and easy freelancing skills that they can use to make money. This will include:

  • Freelance writing.
  • Content creation.
  • Data entry.
  • Use of popular word processors

2. Advanced Freelancing Skills Training

This head will cover specialized skills that can be used for freelancing as well as office jobs. These will include:

  • Video editing.
  • Basic programming.
  • Photo editing.
  • Virtual assistant training.
  • Business plan writing .

3. Languages

We will also be teaching people languages that can increase the chances of them getting better employment opportunities. Smart E-learning School will teach:

  • Entry level Chinese.
  • Intermediate Spanish.
  • Advanced English.
  • Intermediate French.
  • Advanced Spanish.

4. Advanced Skills

These will include:

  • Photography.
  • Videography.
  • Automotive repair.

Marketing Analysis of E-learning Business

If you want to know how to start e learning business online, you need to conduct marketing analysis. This is the part where we determine the economic viability of the project.

UK Start-Up Visa Business Plan

As of 2019, there are more than 31,000 elearning companies in the US. The market capitalization of the elearning industry was 144 billion USD in 2019. It has been growing ever since at a rate of 14.4% annually and is expected to be worth more than 370 billion USD by 2025.

If you want to start your own e-learning business pdf, you’ll need to come up with an innovative approach. However, the COVID situation has made things easier. People now prefer to learn via elearning rather than attending an actual school.

Great service

Great service. Good turnaround time and quality work. Thanks!

One of the most profitable customer bases for any e learning business model are small to medium enterprises. These companies want to get their employees trained at the lowest possible cost. That is only possible through elearning. This enables the employees to receive training while they are in the office and they do not have to take a leave for it.

Another thing that you need to take care of while planning to start an online school business plan is the availability of teachers. If you want to succeed as a new entrant in the industry, you’ll need to hire the best teachers. The best teachers and trainers in the territory are the people who can make the business a success for you.

You also need to look into the way others in the same industry are operating. The way they teach, examine, and certify their students are some of the very important things to get inspiration from.

5.1 Market Trends

As stated earlier there are more than 31,000 e-learning businesses in the US. The market, however, has not always been like this. There were only a handful of distant learning companies operating in the US before the widespread use of the internet. These companies taught through distant lectures on dedicated TV channels and conducted examinations in large cities.

Since the 2000s, the industry started to bloom. It had a growth rate of 7% in 2002. The number and magnitude of e-learning businesses kept going up and the growth rate accelerated over the years. The industry still has a 14.4% growth rate meaning that new entrants still have a chance.

5.2 Marketing Segmentation

In this business writing e learning we’re listing the expected customers of Smart E-learning School:

E-Learning Business Plan - Marketing Segmentationt

5.2.1 People Looking for Skills to Earn

One of the main customers/students of any elearning setup are the people who are looking for a cost-effective way to acquire skills. This segment will makeup the bulk of independent customers at Smart E-learning School.

5.2.2 People Looking to Learn Languages

A substantial portion of the students at Smart E-learning School will be the ones looking to learn new languages. These people will be the high paying ones as language education is expensive.

5.2.3 People Learning Skills as Passion

People also go to elearning schools to learn things they are passionate about. We’ll teach photography and videography to such people. However, people can also learn the same for earning money. We don’t judge anyone at Smart E-learning School.

5.2.4 Small to Medium Enterprises

We will also be providing online training solutions for the companies that cannot have their own training wings. This will make up the largest single market segment by revenue as such clients often need training for a lot of people.

5.3 Business Target

  • To establish Smart E-learning School as a leading distant learning services provider.
  • To make some permanent corporate clients and sign long-term training contracts with them.
  • To start making $26,000 a month by the end of year 3.
  • To maintain a CSAT score of more than 90%

5.4 Product Pricing

All courses and training programs will be priced as per the competitors. The prices will be kept a little bit lower than competing businesses to earn clients at the start.

Marketing Strategy of E-learning Business

In order to start a successful business any business e learning marketing plan sample must contain a solid marketing strategy. As the elearning market is a saturated one, a lot depends on how well we present the online school business plan.

If you have come this far looking for how to start a e-learning business proposal, you need to know the importance of an effective marketing strategy. We need to highlight the areas where we are stronger than our competitors. Only then we can succeed.

6.1 Competitive Analysis

  • We will implement modern learning techniques to make our trainings better than what the competition has to offer.
  • We will be hiring the top-notch professionals of every field to make sure we deliver the best.
  • We will design innovative training solutions for small to medium enterprises to get permanent clients.

6.2 Sales Strategy

  • We will use TV commercials, Google Ads, and banners to promote our nascent brand.
  • We’ll offer discounts in the first 6 months to attract people and advertise the business in turn.
  • We’ll make specialized plans for corporate clients

6.3 Sales Monthly

E-Learning Business Plan - Sales Monthly

6.4 Sales Yearly

E-Learning Business Plan - Sales Yearly

6.5 Sales Forecast

E-Learning Business Plan - Unit Sales

Personnel plan

The next step for this business plan for e learning company is making a list of people needed to effectively run the company. One thing that must be noted here is that this online school business plan is unique. It will be needing both administrators and teachers to run.

7.1 Company Staff

  • Hazel White will be the owner of the company.
  • 1 Manager Liaison will be needed to connect with the outside world.
  • 4 Language Teachers will be needed, one for each language being offered.
  • 7 Skills Teachers will be needed for all the subjects being offered.
  • 1 IT Expert will be hired to make sure the website runs smooth.
  • 1 Social Media Manager to manage the much-needed social presence of the school.
  • 1 Accountant
  • 1 Technician to upkeep technical equipment.
  • 1 Receptionist

Financial Plan

The final part of this e learning business case will tell how much capital will be needed to start the business. This will cover the amount of money that is needed from the way the execution of the business is started to the day it starts breaking even. Here are some of the costs that must be taken into consideration:

  • The rent of the place to set up the business in.
  • The amount needed to purchase office equipment.
  • The money needed to set up and online portal for the school
  • Marketing and publicity expenses.
  • Money required to pay the employees before the company starts generating revenue.

8.1 Important Assumptions

8.2 break-even analysis.

E-Learning Business Plan - Break-even Analysis

8.3 Projected Profit and Loss

E-Learning Business Plan - Profit Monthly

8.3.2 Profit Yearly

E-Learning Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

E-Learning Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

E-Learning Business Plan - Profit Yearly

8.4 Projected Cash Flow

E-Learning Business Plan - Projected Cash Flow

Download e learning business plan sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

online school business plan

Add comment

E-mail is already registered on the site. Please use the Login form or enter another .

You entered an incorrect username or password

Comments (2)

online school business plan

How to write the design and development section for e learning business

online school business plan

Thank you for your comment. If you need assistance in writing your business plan please contact us by email: [email protected] or call us at USA +1-619-727-5304, UK +44-203-318-1069, Canada +1-613-699-7822, Australia +61-385-956-735.

mentioned in the press:

Search the site:

online school business plan

OGScapital website is not supported for your current browser. Please use:

online school business plan

The 2 Most Profitable Types Of eLearning Business Models

Learn More about Video Monetization

Online Education Business Model

  • "Night School" eLearning Business Model
  • "Academy" eLearning Business Model

Which eLearning Business Model Should You Choose?

Tell me if this sounds like you.

You’ve got an idea for an online school or eLearning business .

You’ve outlined the skills you want to teach, and you’ve even got an idea of who your ideal student is. But, you’ve hit one major roadblock…

You don’t know how to make money from it .

Sound about right?

If so, you’re in the right place. Today you’re going to learn how to change all of that.

In this article, I want to show you the two best online education business models you can follow. So, no matter who or what you want to teach, you’ll have a clear idea of how to turn your idea into income.

Here’s what we’ll cover…

What You’ll Learn

  • The “ night school ” and “ academy ” eLearning business models
  • The major pros and cons of each
  • How much you can earn with each model
  • How to choose the right one for your business

The “Night School” eLearning Business Model

Night School is a classic eLearning business model.

Its name is rooted in the night classes you can take at your local community college. You know, where you go to learn languages or pick up skills to help in your job.  The simple business model which drives these traditional courses can provide a profitable blueprint to sell courses online.

This style of business model is all over websites like Udemy, where customers pay for access to a course which teaches them a specific skill.

Let’s say you’re going on holiday to Germany and you want to be able to understand the basics before you go so that you can blend in like these two cheeky chaps here:

You could head over to Udemy, search for “learn German” and find a course which teaches you the basics you need.

From there the process you saw earlier kicks in:

udemy elearning german

You log in. Watch your video lessons. Take tests. Contact your tutor when you have trouble. And, by the time you get to Berlin, you’ll hopefully be able to order a Schnitzel without offending anybody.

It’s pretty simple. But what kind of eLearning business is this model best suited to?

Who Is The “Night School” eLearning Business Model For?

This type of eLearning business model is flexible and can be adapted by any type of online school or teaching business.

It’s been the default model for the majority of online eLearning businesses over the last few decades, but it’s the best fit for:

  • New businesses: If you’re testing products and your audience’s reaction to them, this can be a great way to generate cash flow and get feedback.
  • High-ticket businesses: If you want to sell one-off products at a $2000+ value
  • Online course-only businesses: If you only want to sell one-off courses, without all of the frills and support of a “school” environment

Basically, if you like to go deep into a specific skill or ability, this type of eLearning business model is for you. Which can be done across multiple topics in one niche, as you’ll see in the next section.

How Do You Make Money With It (And How Much)?

The key to making money with the night school eLearning business model is to create standalone courses which solve your customer’s major problems.

These courses can differ in value and depth, but they guide your customer to a specific endpoint. Let me show you what I mean.

One business who does this brilliantly is Ramit Sethi’s; I Will Teach You To Be Rich .

The business is grounded in one “umbrella” niche, which is financial success. But for each of the barriers his customers have to getting there, he has a course to help them get through it.

This includes topics like mental frameworks and having better conversations:

i will teach you to be rich courses

The starting retail cost of these courses is around $350 and work there way up to $2000-$2500 range. Which, as you can imagine, is really lucrative.

This is easily adaptable to any business niche, too. Let’s say you’re going to start a business around videography; you could focus on pain points like:

  • How to create the perfect YouTube video
  • How to edit videos in Final Cut Pro
  • How to sell your videos to a TV channel
  • How to find, source and add music to your videos

Each of these would become a standalone course and retail at a different value, depending on the depth and demand for the course content.

With this business model, you could be looking at the $2,000+ range a month with a brand new business.

The 5 Pros And 5 Cons Of The Night School Model

Before you make your decision to choose this online learning business model, I want to break down the five pros and cons of choosing it.

  • Lucrative: You can create a broad spectrum of products and retail them at high-ticket prices
  • Specific: You can create products which solve problems and cause transformation.
  • Low overheads: You can create courses in cheap (or free) formats like PDFs.
  • Outsourceable: You can easily build teams to help you manage your workload.
  • Evergreen: When you create a course you can sell it for years to come.
  • Time-intensive: You’ll need to invest lots of time and effort into creating high-quality courses which generate results.
  • Complicated: Each course requires its own unique sales funnel.
  • Launching: You’ll have to consistently launch (and relaunch) your products to make sales.
  • Non-recurring income: You have to sell people multiple times to keep your cash flow high.
  • Marketing: Requires a constant stream of new leads to make sales.

The “Academy” eLearning Business Model

The academy business model has been part of a renaissance for eLearning.

Instead of creating an online course business model, as you saw with night school a second ago, you create a comprehensive school where students learn all of the skills they need to achieve their desired goal.

Let’s look at this in real-world terms first.

When a student enrolls into an academy – say, a soccer school – they don’t focus just on one aspect or skill. Instead, they come away with a well-rounded education in:

  • How to pass, dribble and shoot the ball
  • How to eat the right foods and how much water to drink
  • How to recover from a tough game
  • How to communicate with teammates
  • How to apply for college scholarships

If it sounds like I have an overly intimate knowledge of soccer academies it’s because, a) I’m British and, b) I spent a year coaching in an American one. (Did somebody ask for blue steel?)

james johnson soccer coach

But, I digress…

In the online world, the Academy eLearning business model works a little like a Netflix subscription .

For a monthly recurring fee, students get access to your entire library of lessons and courses. They can pick and choose what they learn, and when they learn it, and build their education.

The academy can also come with lots of different community features, like:

  • Live Q&As
  • Coaching calls
  • Facebook groups

Depending on how you choose to run your business. As long as they pay their monthly subscription, they can have access to all of it. When they cancel, they lose it.

Because this eLearning business model relies on a subscription system, it has the potential to be profitable, scalable and much more manageable than the night school option.

But, who does this business model work for, and is it the right choice for you?

Who Is The Academy eLearning Model For?

The academy business model can work in any broad niche with multiple skills to teach. But it works best for:

  • Niche experts: Who want to teach a wide range of skills in a specific niche
  • Health and Fitness pros: Who want to share up-to-date advice to their clients
  • Creatives: Who want to teach different artistic practices or disciplines
  • Enterprise experts: Who want to provide training to corporations

If you want to cover a broad topic and provide depth in the areas, you think matter, without creating multiple standalone courses, this is for you.

The academy eLearning business model is based on a subscription service to get access to both short and long-from training videos on a topic.

The price point is usually affordable – between $9.99 and $49.99 per month – and on a recurring basis. These prices can vary depending on the package someone signs up for.

Let’s look at this online education business model in action so you can see what I mean.

Magic Stream teach people how to perform incredible magic tricks with their online academy.

magic stream vod courses

For $12.99 a month students get access to hundreds of hours of training material covering lots of different topics.

magic stream online catalogue

Behind each of these thumbnails is an intense training video which teaches you a specific skill. Instead of a “course” style, this is individual sessions or walkthroughs.

Running the business this way allows them to create a comprehensive library of content to help magicians learn a wide range of skills.

This is an attractive offer for a would-be magician who finds their product. For a small investment, they can get lots of value.

But that may be causing you a few worries right now. Because $12.99 per sale doesn’t sound anywhere near as lucrative as the $350 courses you saw in the last section, does it?

Well in the short term you probably could make more money with the Night School model. Over the long term, however, the academy model wins. Why?

Because you have a constant source of recurring passive income which has the potential to grow infinitely .

Let me explain…

Let’s say you launch your academy and you make ten sales of $13.00. That’s a pretty modest $130 for your troubles, right?

Well, that’s $130 which you will get paid every month from those customers. And, if you pick up an average of 10 new customers (absolute worst-case scenario) every month, here’s how your income will look over a year.

  • Month #1: $130 (10 subscribers)
  • Month #2: $260 (20 subscribers)
  • Month #3: $390 (30 subscribers)
  • Month #4: $520 (40 subscribers)
  • Month #5: $650 (50 subscribers)
  • Month #6: $780 (60 subscribers)
  • Month #7: $910 (70 subscribers)
  • Month #8: $1,040 (80 subscribers)
  • Month #9: $1,170 (90 subscribers)
  • Month #10: $1,300 (100 subscribers)
  • Month #11: $1,430 (110 subscribers)
  • Month #12: $1,560 (120 subscribers)

That’s a pretty quick increase in recurring income. This is what you’re guaranteed each month, save for a complete mutiny or catastrophe. And that’s before you look at the compound effect, where you’ve earned a total of $10,140 over the year .

At the point of launch, those $350 courses look deceptively lucrative. But over the long game, you can earn more money for less work with the academy model. In fact, the Uscreen customers who apply this business model earn an average of $5,700 per month!

The 5 Pros And Cons Of The Academy eLearning Business Model

Before you decide to choose this model, let’s take a look at the major advantages and disadvantages of using it:

  • High-retention: Customers are “hooked” to your service because they want the new content you release
  • Attractive pricing: You can bring new customers in with a low-cost but high-value offer
  • Passive income: You can make money without being there at the point of sale
  • Scaleable: Easy to grow or shrink to your desired business size
  • Simplicity: You only need one sales funnel leading to one offer
  • Content creation: You need to periodically create new content
  • Lower initial earnings: It can take time to build momentum
  • Hosting: You’ll need a more expensive platform to run this
  • Innovation: Your content needs to hit a broad range of topics to keep people hooked
  • Zombie-accounts: The ethical question of people paying who aren’t using your service

By now you should have a clearer image of the two major online education business models, and which one is going to be a better fit for your business.

If you’re still not sure, here’s a little recap:

You should choose the Night School model if you want to go to depth on topics and create high-ticket offers for your customers. Launching products doesn’t phase you, and you prefer the big payout they provide.

You should choose the Academy model if you want a long-term profitable online course business which is easy to manage and has high levels of customer retention. You want to create one offer and deliver as much value to people as possible, and you’d prefer to keep customers for the long-term.

Now before you go, it’s important to note you can change business models whenever you want. It’s not uncommon for people to create three or four courses and then bundle them together into an academy-style product.

But an academy model should probably be the overall end goal for your business, if not now, then in three to five years.

Wrapping This Up …

Phew! That was a lot of information. Well done for making it to the end!

You can sign up for our video business school, where we’ll share even more about how to start a profitable online learning business!

James Johnson

James Johnson

James is the Content Marketing Manager at Uscreen. He's a guitar-playing, book-reading, film-watching, language-learning, lo-fi-hip-hop-listening kind of guy who loves being creative.

Enjoyed this read?

Stay up to date with the latest membership business news, strategies, and insights sent straight to your inbox!

Related Articles

A man holds a dog while smiling at his computer when looking for membership site ideas.

Want to build a membership site? Pore over our 19 profitable membership website ideas that you can try.

Patricia Cárdenas

This comprehensive guide will teach you how to start an eLearning business that is both profitable and enjoyable to run!

Online Business .tv Domains

Using a .tv domain is a great way to differentiate your brand from the competition. But should you be using a .tv Domain for your business? Let's find out...

Anna Gotter

Subscribe to the Uscreen newsletter to receive the latest membership business insights, strategies and promotions straight to your inbox.

You’re using an older browser version. Update to the latest version of Google Chrome , Safari , Mozilla Firefox , or  Microsoft Edge for the best site experience.

  • eLearning Blog
  • eLearning Basics
  • Instructional Design
  • Corporate Training
  • Course Selling
  • Manufacturing
  • Products iSpring Suite iSpring Learn
  • Use Cases Onboarding Compliance Training Induction Training Product Training Channel Partner Training Sales Training Microlearning Mobile Learning
  • Company About Us Case Studies Customers Partnership Course Development Contact Us Academy Blog Webinars Guides
  • Community Academy Blog Webinars Guides Experts on iSpring
  • Language EN English Français Deutsch Español Italiano Nederlands Português Polski 中文 日本語 العربية
  • Shopping Cart

How to Start an Online School Business: 7 Simple Steps!

online school business plan

Table of Contents

Do you have training courses that you’re dying to share with the world? Or are you equipped with specialized knowledge to help other businesses train and develop their employees? Then look no further! In this article, we’re going to discuss at length how to start online school business in 7 simple steps!

Step 1: Create or Curate Content

Before you can even begin visualizing the infrastructure of your online school, you need to have content. During this initial step, it’s important to define what you’re going to teach your potential learners and for what purpose. This will help you choose the right kind of content. 

For example, it may be screencasts on how to use particular software, video lectures on certain psychological issues, or complete eLearning courses on sales skills with a conversation simulation and an interactive quiz. 

Are you going to transform your content into eLearning courses? There are many powerful eLearning authoring tools on the market that will help you get the job done. For example,  iSpring Suite  can help you create multimedia-rich courses with videos, tests, and interactions.

Check out the demo below for an example of what an engaging, interactive course looks like.

online school business plan

Step 2: Choose Your Business Model

Now that you’ve created your content and have all the puzzle pieces in front of you, it will be much easier to choose your business model. Your business model should be predicated on how much content you have and how much you plan to make. Fortunately, you only need to choose between two predominant models:

  • Standalone (fixed price)
  • Comprehensive academy (subscription-based)

The following table highlights the differences.

online school business plan

The standalone business model is great if you’re thinking of building singular, self-contained courses that are laser-focused on a specific subject or skill. This model is quite lucrative, as your learners simply pay an upfront fee that can easily range from four to six figures. Sites like Udemy or Skillshare are prime examples of the standalone model. The major downside of this model is that, since you’re creating in-depth, self-contained courses, branching out to multiple topics requires a complete content overhaul, which is not only costly but time-consuming. 

If you’d like to work around this limitation and learn how to start an online school that hosts a whole library of courses, it’s worth choosing a comprehensive academy model. In this case, your learners will be able to simply log into your learning platform and gain access to a wide variety of courses. Think Coursera, which hosts nearly 4000 courses, or LinkedIn Learning, which boasts over 5000 courses. 

For a weekly, monthly, or annual subscription fee, your users can create their own learning paths, as each new concept can be presented as micromodules. While this model is less lucrative in the short term, in the long term, the residual income will have a larger payout in the end as long as your learners feel like you’re providing value. 

So, which business model should you choose? All in all, the standalone model might be best if you’re creating tutorials or independent certificate courses. However, if you’re more interested in how to start an online school with a wide variety of courses and micromodules, then the comprehensive academy model is your best bet.  

Step 3: Choose an Online Course Platform

Now that you’ve developed your content and clarified your business strategy, it will be much easier to narrow down which online course platform is right for you. You need to consider factors such as how much customization it accommodates. How much control do you want over your content, pricing, or payment methods? How much time and thought do you want to invest in designing your storefront?

If you’re new to the online school business, the ideal platform combines simplicity with high functionality.  iSpring Market  is a thorough solution that is feature-rich yet demands no programming skills. You can easily upload and sell full-fledged interactive courses with quizzes, videos, dialogue simulations, certifications, and much more.

Also read: The 14 Best Online Learning Platforms

In the rest of this article, we’ll show you how to create an online school using iSpring Market. It will help if you follow along. Sign up for a  free trial  to get started.

Step 4: Create Your Store (Marketplace)

iSpring Market provides the structure of your online school as well as a comprehensive selling platform. The first step is enabling e-commerce and setting up your marketplace. 

As soon as you log in, you’ll enter the  Dashboard . In the left margin, click  Settings .

Creating a storefront in iSpring Market

On the next page, you’ll see tabs. Click on  Additional Options  →  E-Commerce , and select the checkbox for  Enable E-Commerce .

Enabling ecommerce in iSpring Market

Once you’ve selected the checkbox, a dropdown of payment options appears. iSpring Market provides you with the flexibility of three different methods – PayPal, Authorize.Net, and Stripe. Fill in the required fields and specify the currency.

Choosing a currency in iSpring Market

At the very bottom of the page, under  Notifications , you also have the option of notifying administrators when payments are made. Be sure to click  Save  in the top-right to proceed to the next step, creating your storefront.  

After clicking Save, a link to set up your  Marketplace  will appear at the bottom of the left margin.

online school business plan

Here, you can find a list of all the courses that you’ve uploaded and added to the  Marketplace  (we’ll go into this in more detail later). You can also create categories to organize all your content, incentivize your customers with coupons and discounts, and customize your greeting for prospective buyers who land on your page.

iSpring Market settings

Note:  Once you get any of the paid plans, your storefront will automatically be featured on high-traffic search engines like Google and Bing. This means you’ll be able to generate organic traffic and maximize your exposure and prospective learners over time.

The next step is customizing your storefront. Of course, you can always do this after you’ve uploaded your content (the next step). However, if you’re already set with branding, this is the next logical step. Go back to  Settings  (left margin) and click the  Branding  tab near the top of the page.

Branding options in iSpring Market

You can add a file, link to a course hosted elsewhere, or add an assignment. Fill in the fields such as the course title, description, and any tags to help you organize your content. As your library of online courses grows, it will become especially important to keep them organized, not only for you and your admins but for prospective customers to easily find what they’re looking for. 

You can create new folders with relevant titles by clicking on the  New Folder  button.

Creating a new folder in iSpring Market account

Once your course is uploaded, click on it and under the  Details  tab, specify the  Main Properties  of the course, such as the title, description, and duration.

Adding course details in iSpring Market

Under the  Settings  tab, you can also set your viewing restrictions – such as limiting the number of attempts to launch the course and the start and final time/date that the content can be displayed.

iSpring Market also offers gamification features to incentivize your learners. Enable gamification to award points, badges, and ratings upon completion of a course or based on how many points earned.

Gamification options in iSpring Market

Once you’re in your learning path properties, fill in the details under the  Details  tab, just as you did when uploading the content.

online school business plan

Next to the Details tab, click  Outline  and begin outlining your chapters (or course modules), filling them out with your course content. In this case, each “course” you upload becomes a lesson within a module or chapter of your course.

online school business plan

Once you’ve filled in the details for your course chapter or module,  Save Changes  and add the respective content to the chapter. 

Now, under the  Settings  tab, you can further specify completion dates and settings for each chapter. 

  • Would you like your learners to complete a chapter by a certain due date? How about the whole course?
  • Do you want them to complete the chapters “sequentially” or in “optional” order?
  • Do they need to “complete all chapters” to pass the course or only a “specified” number of chapters?

online school business plan

Now that you’ve uploaded and set all the necessary parameters for your courses, it’s time to begin selling them. 

Step 6: Sell Your Courses

To put your courses on the market and begin selling them, you first need to add them to the marketplace. In the  E-Commerce  tab, click the checkbox that says Add this content item to the marketplace .

online school business plan

After clicking the checkbox, a dropdown menu will appear asking you to specify the category of offerings that your course belongs to. Choose the appropriate category, then specify that your course is Paid content  by clicking the toggle button and specifying the price.

online school business plan

Congratulations! Now, your course is officially available for sale on the market. It’s as simple as a few intuitive clicks.

Note:  You can also offer some of your courses as a “free gift” to incentivize your customers. Just leave the toggle button as it is.

Step 7: Monitor Analytics 

Your course hitting the market is a huge milestone, but your work doesn’t stop there. Like any business, an online school needs to streamline its processes and enhance its offerings by analyzing its user and e-commerce statistics. With iSpring Market, you can generate:

  • Quiz, simulation, and assignment reports
  • People reports
  • Content reports
  • E-commerce reports
  • Learning path reports

Report types in iSpring Market

Content creator:

Sydney Mansaray

Sydney is an Instructional Designer with over 8 years of experience developing online courses and training programs for companies and educational institutions. Her focus is designing engaging learning experiences that marry storytelling with technology.

Subscribe to our blog

Stay tuned to get our latest eLearning tips and tricks!

By clicking “Subscribe”, you agree to our Privacy Policy . All emails include an unsubscribe link, so that you can opt-out at any time.

We use cookies to give you the best possible experience on our website and also for analytics and marketing purposes. You can enable or disable optional cookies as desired. See our Cookie Policy for more details.

Manage your cookies

Essential cookies are always on. You can turn off other cookies if you wish.

Essential cookies

Analytics cookies

Social media cookies

Do you need a business plan for your online school?

Do you need a business plan for your online school?

Most people understand the importance of a business plan for physical business. However, many skip over this step with virtual businesses such as online courses. Whether online or brick and mortar, running a business takes a lot of time and effective planning before the dollars roll in. In fact, 20% of businesses fail within the first year. And the lack of a business plan is one of the biggest reasons why.

Because 64% of American preferring to shop online , having a plan for your online business is important now more than ever. If you’re looking for a steady flow of income from your online course or otherwise, consider creating (or revamping) a business plan to give your business the opportunity to thrive.

Building a business plan

A business plan as defined by Investopedia is: “… a written document that describes in detail how a business—usually a startup—defines its objectives and how it is to go about achieving its goals. A business plan lays out a written roadmap for the firm from marketing, financial, and operational standpoints.”

Though a business plan is typically written before launch, it’s essential to revisit and revise as goals and objective change. For instance, many business owners have pivoted different aspects of their businesses at the height of the COVID-19 pandemic. Constant changes in business and in the world are great reasons to document new goals and objectives in your business plan as they arise.

Though they can be pretty extensive, business plan components include the following.

Executive summary

This is a short summary of your business plan. It includes key information such as your business name, location, your products or services, and information about your employees and leadership team.

Company description

This is where you go into full detail about your business, including what makes it different from existing companies with similar products or services.

Market analysis

Scoping out the competition is a great way to set goals and objectives. In this section, outline who the competitors are, what they do well, and where your business can fill in any gaps.

Organization and management

If you’re not riding solo, make sure to outline the structure of your business. This includes an organizational chart complete with job titles and descriptions. In addition, include external stakeholders such as accountants and advisors that you’ll work alongside.

Service or product line

No business plan is complete without laying out every detail about the product or service you sell. From how your offering stands out against the competition to copyright and trademark information, this section is your turn to spell out what value your business will be offering to potential customers and the industry as a whole.

Marketing and sales

Courses (or any other product or service) aren’t going to sell themselves. Here, lay how you’re going to attract buyers and hopefully make them repeat customers who sing your business’s praises.

Financial projections

If getting funding for your business is a major goal, pay close attention to creating financial projections. For this portion of the business plan, you may want to connect with an accountant, especially if you’re just starting out.

Pro-tip: If you want a template to reference, you can check the U.S. Small Business Adminstration ’s (SBA) official site for examples that can guide you.

Creating a business plan for your online business

Artist and creator Pablo Picasso once said, “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.”

To better navigate your business, you first have to know where you are going (i.e. goals and metrics you wish to meet) and how to get there (i.e. with a “roadmap” or business plan). Though creating a business plan may seem like a daunting task, no one knows your business goals better than you. Take you time with your business plan. And, don’t be afraid to make changes as you see fit

If you’re seriously looking to scale your business, creating a business plan should be a the top of your to-do for 2022 and beyond.

{{socialmediapro-component="/blog-shortcodes/popups2"}}

More like this

5 tips for designing a personal website, according to a visual artist

5 tips for designing a personal website, according to a visual artist

10 travel must-haves for your next business trip

10 travel must-haves for your next business trip

The 9 best gifts for content creators in 2023

The 9 best gifts for content creators in 2023

How to choose your first digital product

How to choose your first digital product

How Apple’s new iPhone 15 Pro could elevate your content game

How Apple’s new iPhone 15 Pro could elevate your content game

Voice of the virtual classroom: Exploring audio-driven courses

Voice of the virtual classroom: Exploring audio-driven courses

Mika Robinson

Mika Robinson , Mika is a NYC-based lifestyle blogger and freelance writer. When she’s not creating content on her blog, astoldbymika.com, she’s somewhere in the digisphere writing content for your favorite platforms and go-to brands.

Teachable Updates

Your weekly dose of creative chat and Teachable updates. Get our weekly newsletter.

PlanBuildr Logo

School Business Plan Template

Written by Dave Lavinsky

School Business Plan

You’ve come to the right place to create your School business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Schools.

Below is a template to help you create each section of your School business plan.

Executive Summary

Business overview.

Southside Academy, located in St. Paul, Minnesota, is a private school that has been providing quality education to the community’s school children since 2017. Southside Academy teaches elementary, middle school, and high school students in a wide range of subjects including mathematics, science, and history. We aim to provide a welcoming and inviting environment where every student can reach their highest potential.

We promote academic, artistic, and athletic excellence in a close-knit learning environment, with a challenging curriculum that cultivates intellectual curiosity. Furthermore, we offer a low teacher-to-child ratio, where teachers can build close connections with their students as they help them excel. We develop confident, continual learners by establishing behavioral supports and the social culture needed for students to achieve social, emotional, and academic success.

Service Offering

Southside Academy offers a premium private education at an affordable tuition fee. We provide a challenging education where students can explore their true potential and a safe space where they can freely discover and express themselves. Our students range from 1st grade to 12th grade and we teach a wide variety of subjects including:

  • Basic Mathematics
  • Physical Education

Customer Focus

Southside Academy primarily serves families within a 5-mile radius of the school’s location. The area is home to thousands of middle and upper-class families looking for high-quality education for their children. Before the school was built, the area was underserved and many children had to travel far to attend quality private schools.

Management Team

Southside Academy’s founder is Mike Brown who has been working as a teacher for more than 20 years. Mike has taught at several public schools in the region but saw a great demand for private education. He noticed that the current location of the school was underserved and set out to create a school to serve this population. Mike Brown has successfully led Southside Academy as its principal since the school’s inception and will continue to do so for the foreseeable future.

Mike Brown is supported by a team that has experience teaching students, managing finances, and running businesses. Specifically, our team has solid experience in being effective teachers, connecting to different types of students, and achieving key goals.

Success Factors

Southside Academy is able to achieve success by offering the following competitive advantages:

  • Location: Southside Academy’s location is near the center of town, giving members of our community easy access for parents and their children.
  • Passionate and Skillful Teachers: Southside Academy hires teachers with strong academic backgrounds who are skillful in handling all types of children.
  • Low teacher-to-student ratio: We provide a low teacher-to-student ratio so that every student gets personal attention from teachers to reach their highest potential.
  • Affordable, quality education: Most of the schools in the area offer their services at a very expensive price. Our fees will be moderately low so that good education is accessible to all families.

Financial Highlights

Southside Academy is currently seeking additional donations of $600,000 in order to fulfill our mission. The breakdown of the funding may be seen below:

  • Salaries: $200,000
  • School Materials (books, toys, desks, chairs, etc): $180,000
  • Administrative Expenses: $120,000 to pay for lease costs, ongoing operational expenses, and marketing.
  • Working capital: $100,000

The following graph below outlines the pro forma financial projections for Southside Academy.

Southside-Academys-Financial-Projections.png

Company Overview

Who is southside academy, southside academy’s history.

Southside Academy started as an idea from a group of school teachers, including Mike Brown. The teachers were university pals who are passionate about teaching and children. They have seen the gaps in education in St. Paul, Minnesota, and wanted to create a school that elevates the academic environment for the children of this area.

Their plans to build a school started in 2015, but it was only until April 2016 that they finally completed all the paperwork and met the legal requirements. Since then, Southside Academy has achieved the following milestones:

  • Found a location and built the school
  • Developed the school’s name, logo, and website
  • Determined curriculum
  • Hired teachers and other key employees

Southside Academy’s Services

Industry analysis.

Education is an essential foundation for a thriving society. It’s more important than ever before that every child has access to affordable, high-quality education. While public schools are an essential option for many low-income families, the education provided by private schools often results in higher test scores and more students moving on to top-tier universities.

The private school industry has experienced steady growth in the past five years. The key industry drivers are economic growth, the rise in numbers of K-12 students, an increase in the number of families with both parents working, and government initiatives to support education.

According to Polaris Market Research, this growth is expected to continue with a forecasted compound annual growth rate of 6.6% from now until 2030. This shows that Southside Academy has great potential to keep growing and expanding. We will have ample opportunities to grow our curriculum and offer services to students that help them reach their highest potential.

Customer Analysis

Demographic profile of target market.

Southside Academy serves the families and children of St. Paul, Minnesota. The area is mostly populated by young couples and new families that have disposable income and can pay a premium for their children’s education.

The precise demographics of the town in which our location resides are as follows:

Customer Segmentation

We primarily target the following three customer segments:

  • Young children
  • Young couples

Competitive Analysis

Direct and indirect competitors.

Southside Academy faces competition from other schools with similar profiles. A description of each competitor company is below.  

Waters Independent School

Founded in 1968, Waters Independent School is a non-profit and tax-exempt independent school system. The school is governed by an independent Board of Trustees and offers preschool through eighth-grade programs. WIS is accredited by the state’s Council of Independent Schools (FCIS).

Waters Independent School has small class sizes with low student-to-teacher ratios. Further, WIS’ Programs include a strong academic foundation coupled with programs in the arts, physical education, media/technology, foreign language, and extracurricular areas.  

Hill Preparatory School

Founded in 1923, Hill Preparatory School is a private, non-sectarian, coeducational, college preparatory day school. It offers PK-12 programs in a safe, student-centered environment. HPS supports its students through the challenges of the school year with one-on-one attention from dedicated faculty, robust services like The Learning Center and the College Center, and the most advanced educational technology. The campus spans 28 acres and has a new 60,000+ square foot facility.  

Future Leaders Preparatory School

Founded in 1968, Future Leaders Prep is a private school for PreK3-8th grade. FLPS offers preschool, elementary school, and middle school programs and offers the International Baccalaureate program of study for all students. Teachers are endorsed in gifted education through a master’s level grant with [local University]’s College of Education Gifted Program. In addition to the school, Future Leaders offers community programs such as music, dance, art, and theater lessons through the Community School of the Arts, youth sports in the Community School for Sports, and the 7-week summer camp.

Competitive Advantage

There are many schools in St. Paul, Minnesota but none of them provides the same quality of education that Southside Academy provides, specifically the following:

Marketing Plan

Brand & value proposition.

The Southside Academy brand will focus on the school’s unique value proposition:

  • Providing premium education at an affordable price
  • Providing a supportive and challenging place for children to learn
  • Giving parents the assurance that their children will reach their full potential

Promotions Strategy

The promotions strategy for Southside Academy is as follows:

Social Media

Southside Academy will invest heavily in a social media advertising campaign. The school will utilize social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Publications

The school will place print advertisements in key local publications, including newspapers, area magazines, and business newsletters. Additionally, Southside Academy will print brochures and place them in specific locations frequented by target individuals.

Website/SEO

Southside Academy will invest heavily in developing a professional website that displays all of the features and benefits of Southside Academy. It will also invest heavily in SEO so that the school’s website will appear at the top of search engine results.

Direct Mail

Southside Academy will blanket neighborhoods with direct mail pieces. These pieces will provide general information on Southside Academy and incentives to enroll.

Southside Academy prices its tuition at a moderate price so our students and their families feel they are getting great value when choosing our school.

Operations Plan

The following will be the operations plan for Southside Academy.

Operation Functions:

  • Mike Brown is the school Principal. He manages the teachers, directs the direction of education, and serves as the head of the school.
  • Mike is joined by Amanda Johnson who acts as the Administrative Assistant for the school. She helps Mike with the operations of the school as well as the marketing and administrative functions.
  • Mike has hired an extensive team of highly qualified educators. Together, they teach dozens of subjects, including biology, chemistry, social studies, and mathematics. Every teacher that works for Southside Academy is passionate about education and pushing their students to reach their highest potential.

Milestones:

Southside Academy expects to achieve the following milestones in the following six months:

  • 3/202X Kickoff of promotional campaign to attract new students
  • 4/202X Start donation campaign
  • 5/202X Hire new teachers for the upcoming year
  • 6/202X Achieve donation/funding goal
  • 7/202X Finalize list of incoming students for next year
  • 8/202X Start next school year

Financial Plan

Key revenue & costs.

Southside Academy’s revenues come from student tuition fees and donations from both individuals and corporations.

The major costs for the company will be staffing, marketing expenses, location maintenance, equipment, and materials.

Funding Requirements and Use of Funds

Southside Academy is currently seeking additional fundraising and capital of $600,000 in order to fulfill our mission. The breakdown of the funding may be seen below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

  • Year 1: 200
  • Year 2: 300
  • Year 3: 400
  • Year 4: 500
  • Year 5: 600
  • Tuition rate per year: $10,000

Financial Projections

Income statement, balance sheet, cash flow statement, school business plan faqs, what is a school business plan.

A school business plan is a plan to start and/or grow your school business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your School business plan using our School Business Plan Template here .

What are the Main Types of School Businesses?

There are a number of different kinds of school businesses , some examples include: Private K-12 school, Charter school, or Preschool.

How Do You Get Funding for Your School Business Plan?

School businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a School Business?

Starting a school business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A School Business Plan - The first step in starting a business is to create a detailed school business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your school business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your school business is in compliance with local laws.

3, Register Your School Business - Once you have chosen a legal structure, the next step is to register your school business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your school business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary School Equipment & Supplies - In order to start your school business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your school business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful school business:

  • How to Start a School

Other Helpful Business Plan Templates

Nonprofit Business Plan Template

You are using an outdated browser. Please upgrade your browser to improve your experience.

online school business plan

Health & Nursing

Courses and certificates.

  • Bachelor's Degrees
  • View all Business Bachelor's Degrees

Business Management – B.S. Business Administration

Healthcare Administration – B.S.

Human Resource Management – B.S. Business Administration

  • Information Technology Management – B.S. Business Administration

Marketing – B.S. Business Administration

Accounting – B.S. Business Administration

Finance – B.S.

  • Supply Chain and Operations Management – B.S.
  • Accelerated Information Technology Bachelor's and Master's Degree (from the College of IT)
  • Health Information Management – B.S. (from the Leavitt School of Health)

Master's Degrees

  • View all Business Master's Degrees
  • Master of Business Administration (MBA)

MBA Information Technology Management

MBA Healthcare Management

Management and Leadership – M.S.

Accounting – M.S.

Marketing – M.S.

Human Resource Management – M.S.

  • Master of Healthcare Administration (from the Leavitt School of Health)
  • Data Analytics – M.S. (from the College of IT)
  • Information Technology Management – M.S. (from the College of IT)
  • Education Technology and Instructional Design – M.Ed. (from the School of Education)

Certificates

  • View all Business Degrees

Bachelor's Preparing For Licensure

  • View all Education Bachelor's Degrees
  • Elementary Education – B.A.
  • Special Education and Elementary Education (Dual Licensure) – B.A.
  • Special Education (Mild-to-Moderate) – B.A.
  • Mathematics Education (Middle Grades) – B.S.
  • Mathematics Education (Secondary)– B.S.
  • Science Education (Middle Grades) – B.S.
  • Science Education (Secondary Chemistry) – B.S.
  • Science Education (Secondary Physics) – B.S.
  • Science Education (Secondary Biological Sciences) – B.S.
  • Science Education (Secondary Earth Science)– B.S.
  • View all Education Degrees

Bachelor of Arts in Education Degrees

  • Educational Studies – B.A.

Master of Science in Education Degrees

  • View all Education Master's Degrees
  • Curriculum and Instruction – M.S.
  • Educational Leadership – M.S.

Education Technology and Instructional Design – M.Ed.

Master's Preparing for Licensure

  • Teaching, Elementary Education – M.A.
  • Teaching, English Education (Secondary) – M.A.
  • Teaching, Mathematics Education (Middle Grades) – M.A.
  • Teaching, Mathematics Education (Secondary) – M.A.
  • Teaching, Science Education (Secondary) – M.A.
  • Teaching, Special Education (K-12) – M.A.

Licensure Information

  • State Teaching Licensure Information

Master's Degrees for Teachers

  • Mathematics Education (K-6) – M.A.
  • Mathematics Education (Middle Grade) – M.A.
  • Mathematics Education (Secondary) – M.A.
  • English Language Learning (PreK-12) – M.A.
  • Endorsement Preparation Program, English Language Learning (PreK-12)
  • Science Education (Middle Grades) – M.A.
  • Science Education (Secondary Chemistry) – M.A.
  • Science Education (Secondary Physics) – M.A.
  • Science Education (Secondary Biological Sciences) – M.A.
  • Science Education (Secondary Earth Science)– M.A.
  • View all IT Bachelor's Degrees
  • Cloud Computing – B.S.
  • Computer Science – B.S.
  • Cybersecurity and Information Assurance – B.S.
  • Data Analytics – B.S.
  • Information Technology – B.S.
  • Network Engineering and Security – B.S.
  • Software Engineering – B.S.

Accelerated Information Technology Bachelor's and Master's Degree

  • Information Technology Management – B.S. Business Administration (from the School of Business)
  • View all IT Master's Degrees
  • Cybersecurity and Information Assurance – M.S.

Data Analytics – M.S.

Information Technology Management – M.S.

  • MBA Information Technology Management (from the School of Business)
  • Web Application Deployment and Support
  • Front End Web Development
  • Back End Web Development

3rd Party Certifications

  • IT Certifications Included in WGU Degrees
  • View all IT Degrees
  • View all Health & Nursing Bachelor's Degrees
  • Nursing (RN-to-BSN online) – B.S.
  • Nursing (Prelicensure) – B.S. (Available in select states)

Health Information Management – B.S.

  • Health and Human Services – B.S.
  • Healthcare Administration – B.S. (from the School of Business)
  • View all Nursing Post-Master's Certificates
  • Nursing Education—Post-Master's Certificate
  • Nursing Leadership and Management—Post-Master's Certificate
  • Family Nurse Practitioner—Post-Master's Certificate
  • Psychiatric Mental Health Nurse Practitioner —Post-Master's Certificate
  • View all Health & Nursing Degrees
  • View all Nursing & Health Master's Degrees
  • Nursing – Education (BSN-to-MSN Program) – M.S.
  • Nursing – Leadership and Management (BSN-to-MSN Program) – M.S.
  • Nursing – Nursing Informatics (BSN-to-MSN Program) – M.S.
  • Nursing – Family Nurse Practitioner (BSN-to-MSN Program) – M.S. (Available in select states)
  • Nursing – Psychiatric Mental Health Nurse Practitioner (BSN-to-MSN Program) – M.S. (Available in select states)
  • Nursing – Education (RN-to-MSN Program) – M.S.
  • Nursing – Leadership and Management (RN-to-MSN Program) – M.S.
  • Nursing – Nursing Informatics (RN-to-MSN Program) – M.S.

Master of Healthcare Administration

  • MBA Healthcare Management (from the School of Business)

Single Courses

  • American Politics and the U.S. Constitution
  • Applied Algebra
  • CompTIA IT Fundamentals
  • English Composition
  • Ethics in Technology
  • Fundamentals of Information Security
  • PACA: Communication and Reflective Development
  • Precalculus
  • Project Management
  • U.S. History
  • Learn about WGU Academy

Course Bundles

  • Computer Science
  • Data Analytics
  • Healthcare and Nursing
  • Information Technology
  • Business Leadership (with the School of Business)
  • Web Application Deployment and Support (with the College of IT)
  • Front End Web Development (with the College of IT)
  • Back End Web Development (with the College of IT)
  • Admissions Overview

Apply for Admission

  • New Students
  • WGU Returning Graduates
  • WGU Readmission
  • Enrollment Checklist

Admission Requirements

  • School of Education Admission Requirements
  • School of Business Admission Requirements
  • College of IT Admission Requirements
  • Leavitt School of Health Admission Requirements

Transferring

  • FAQs about Transferring
  • Transfer to WGU
  • Request WGU Transcripts
  • Tuition and Fees
  • Tuition—School of Business
  • Tuition—School of Education
  • Tuition—College of IT
  • Tuition—Leavitt School of Health
  • Payment Plans
  • Financial Aid
  • Applying for Financial Aid
  • State Grants
  • Consumer Information Guide
  • Your Financial Obligations
  • Responsible Borrowing Initiative
  • Higher Education Relief Fund
  • Scholarships
  • See All Scholarships
  • Corporate Reimbursement

WGU Experience

  • How You'll Learn
  • Scheduling/Assessments
  • Accreditation
  • Student Support/Faculty
  • Military Students
  • Military Tuition Assistance
  • Part-Time Options
  • Virtual Veteran Resources
  • Student Outcomes
  • Return on Investment
  • Students and Gradutes
  • Career Growth
  • Student Resources
  • Communities
  • Testimonials
  • Career Guides
  • Skills Guides
  • Accessibility
  • Online Degrees
  • All Degrees
  • Find Your Future

Student Success

  • Prospective Students
  • Current Students
  • Military and Veterans
  • Commencement
  • Careers at WGU
  • Advancement & Giving
  • Partnering with WGU

WGU School of Business

Change your life with an online business degree.

Sandra, MBA grad

ONLINE BUSINESS DEGREES

Choose the Right Business Degree for You

Our online bachelor’s and master’s programs are accredited and give you the option to figure out which program best suits your educational needs. WGU business courses offer real-world application, the ability to graduate faster, and industry relevancy so you can pursue your career goals.

line drawing of a blue ribbon

EMPLOYER SATISFACTION

99% of employers included in a 2022  Harris Poll Survey said WGU grads met or exceeded expectations.

online school business plan

EXCELLENCE AND RESPECT

WGU's School of Business programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

online school business plan

GUIDED BY A MENTOR

A program mentor will be your guide, providing help and motivation throughout your WGU experience.

Business Bachelor's Degrees Online

Hone your business acumen and garner added respect:...

Hone your business acumen and garner added respect:

  • Time:  70% of graduates finish within 42 months.
  • Tuition:  $3,755 per 6-month term.
  • Courses : 40 total courses in this program.

Sample careers and jobs this business degree will prepare you for:

  • Account executive
  • Business analyst
  • Program manager
  • Director or senior director
  • Vice president

This online degree program is an excellent choice for kick-starting your organizational management career.

IT Management – B.S. Business Administration

IT managers are needed in nearly every organization:...

IT managers are needed in nearly every organization:

  • Time:  70% of graduates finish within 43 months.
  • Tuition:  $3,755 per 6-month term.
  • Courses: 40 total courses in this program.

Some careers and jobs this business degree will prepare you for:

  • Vice president of risk management
  • Product security incident manager
  • Vice president of technical services
  • CTO and CIO
  • Director of IT

Key competencies of these online courses align with industry needs: management and leadership, networks and security, and information systems management.

You can become a healthcare industry leader:...

You can become a healthcare industry leader:

Compare with B.S. Health Information Management

  • Time:  73% of graduates finish within 37 months.
  • Health information manager
  • Community service manager
  • Clinical manager
  • Medical records manager
  • Social service manager

The online courses in this career-focused business degree program will prepare you with management-level skills and an up-to-date understanding of our healthcare delivery system.

Have a knack for numbers or fine-tuning finances?...

Have a knack for numbers or fine-tuning finances?

  • Courses: 41 courses in this program.
  • Accounting manager
  • Financial director
  • Vice president of finance and operations
  • Chief financial officer
  • Forensic accountant

Take your first step toward CPA certification and learn how to use GAAP, ledgers, and journals.

A SHRM-recognized online business degree program:...

A SHRM-recognized online business degree program:

  • Time:  72% of graduates finish within 43 months.
  • Courses: 41 total courses in this program.
  • Human resource specialist
  • Director of talent acquisition
  • Recruiting manager
  • Organizational learning specialist
  • Vice president of HR

Earn your B.S. in Human Resources and help build strong organizations.

For those who want to lead brands and steer consumer markets:...

For those who want to lead brands and steer consumer markets:

  • Time:  71% of graduates finish within 40 months.
  • Marketing and PR manager
  • Director of marketing and communications
  • Director of publications
  • Customer intelligence manager
  • Marketing sales manager

Marketing is a creative and exciting field—and one where an undergraduate degree will open better opportunities.

This online finance program is career-focused so you will gain relevant...

This online finance program is career-focused so you will gain relevant industry skills.

  • Time:  70% of graduates finish similar programs within 42 months.
  • Tuition:  $3,575 per 6-month term.
  • Financial analyst
  • Finance director 
  • Investment banker
  • Insurance agent

The competency-based model at WGU allows you to move as quickly as you can master the material, and do your coursework on your schedule. Flexibility is key with the B.S. in finance at WGU.

Supply Chain and Operations Management - B.S.

This online supply chain and operations management program will prepare...

This online supply chain and operations management program will prepare you for real-world experiences in business.

  • Courses:  36 courses in this program.
  • Operations Manager
  • Facilities Manager
  • Industrial Production Manager
  • Distribution Manager
  • Buyer/Purchasing Agent
  • Project Management Specialist

With incredible growth opportunities in supply chain and operations management, this program helps prepare students to meet industry needs and become credentialed experts.

Earn both your bachelor’s in IT and master’s in IT management at a faster...

Earn both your bachelor’s in IT and master’s in IT management at a faster pace with fewer courses.

  • Time: Approximately 5 years.
  • Tuition : $3,735 per 6-month term for the bachelor's degree; $3,940 per term for the master's portion.
  • Courses: 42 total courses in this program.

Certifications included in this program at no additional cost:

  • CompTIA A+ 
  • CompTIA Network+ 
  • CompTIA Security+ 
  • CompTIA IT Operations Specialist
  • CompTIA Secure Infrastructure Specialist 
  • Amazon AWS Cloud Practitioner
  • ITIL®*^ Foundation Certification
  • LPI Linux Essentials

This program allows students to earn their bachelor's degree in IT and move directly into a master's degree in IT management, cutting down on the total number of courses to complete.

A program designed for future leaders in HIM....

A program designed for future leaders in HIM.

  • Time: 63% of grads earned this degree in 36 months or less.
  • Tuition:  $4,085 per 6-month term.
  • Courses : 36 total courses in this program.

Some careers and jobs this degree will prepare you for:

  • Director of informatics
  • Information systems auditor
  • Outpatient coder
  • Health records manager

This CAHIIM-accredited program makes you eligible for the RHIA exam. 

Compare with B.S. Business – Healthcare Management

Business Master's Degrees Online

Master of Business Administration

The flexible MBA program you need, focused on business management,...

The flexible MBA program you need, focused on business management, strategy, and leading teams:

  • Time:  Graduates can finish in 12 months.
  • Tuition:  $4,755 per 6-month term.
  • Courses: 11 total courses in this program.
  • President and CEO
  • Executive director
  • Chief strategic officer

Our competency-based model gives you an innovative learning experience you won't find anywhere else—and our MBA grads tell us they loved accelerating their program to see a faster ROI.

Prepare for a career leading private or public healthcare organizations....

Prepare for a career leading private or public healthcare organizations.

  • Time:  Graduates can finish within 12 months.
  • Courses : 11 total courses in this program.
  • Administrative director
  • Other executive-level roles

Healthcare is big business in today's complex economy.  Steer your career with this specialty MBA.

Compare online business degrees

This program is not the only online business degree WGU offers that is designed to create leaders in the field of healthcare. Compare our health leadership degrees.

Earn the online college degree that can move your career into IT upper...

Earn the online college degree that can move your career into IT upper management:

  • Time:  Graduates can finish in 12 months
  • Tuition:  $4,755 per 6-month term
  • Courses: 11 total courses in this program
  • Chief technology officer
  • Director of IT services
  • Senior systems administrator
  • Management information systems director
  • Computer and information systems manager

Learn to navigate emergencies, execute strategies, and optimize systems with the competencies within this specialty MBA.

An online master's degree focused on change management, innovation, and...

An online master's degree focused on change management, innovation, and leading teams:

  • Time:  70% of graduates can finish in 20 months.
  • Courses: 10 total courses in this program
  • Director of operations

Develop a comprehensive suite of leadership skills and your confidence to navigate changing business structures.

Become better qualified to pursue a greater variety of public and private...

Become better qualified to pursue a greater variety of public and private accounting positions:

  • Time:  72% of grads finish within 24 months.
  • Internal audit manager
  • Senior accountant
  • Other specialized finance roles

This MAcc program is designed to prepare you for the CPA exam and also the CMA or CIA exams.

Two online marketing master's degree options with a focus on either...

Two online marketing master's degree options with a focus on either digital marketing or marketing analytics.

  • Time:  72% of graduates finish WGU master's programs in 24 months.
  • Tuition:  $4,530 per 6-month term.
  • Courses:  11 total courses in this program
  • Program Options:  Students choose from two degrees to focus their marketing studies on digital marketing or marketing analytics.
  • Marketing manager
  • Marketing analyst
  • Marketing director
  • SEO manager
  • SEM manager
  • Email manager

A marketing master's degree will help you prepare for a wide range of exciting marketing careers.

A SHRM-recognized master's degree in human resource management...

A SHRM-recognized master's degree in human resource management

  • Time:  72% of graduates finish similar programs within 23 months.
  • Courses:  10 total courses in this program.
  • DE&I Manager
  • Learning and Development Manager
  • HR Director

Earn your M.S. in Human Resources and help companies create excellent cultures.

Lead businesses with strong analysis skills:...

Lead businesses with strong analysis skills:

  • Time:  70% of graduates finish within 23 months.
  • Tuition:  $4,055 per 6-month term.

There are many careers this degree program may prepare you for, including:

  • Data Analyst
  • Data Administrator
  • Business Analyst
  • Data Engineer
  • Business Intelligence Analyst
  • Information Research Scientist
  • Advanced Analytics Expert

Master data mining, visualization, and SQL—and lead analytics at the business of your choice.

A degree for experienced IT professionals ready to lead....

A degree for experienced IT professionals ready to lead.

  • Time:  72% of graduates finish within 20 months.
  • Tuition:  $3,940 per 6-month term.
  • Courses: 10 total courses in this program.

Included in your program—at no extra cost—is the opportunity to earn the valuable  PMI Certified Associate in Project Management (CAPM) certification .

There are many job titles this degree can prepare you for, including:

  • IT director
  • Information systems manager

Maximize the opportunities that your IT career path has afforded you—earn your master's and keep moving up. 

A master's focused on managing comprehensive, value-based care, directly...

A master's focused on managing comprehensive, value-based care, directly in line with innovations in health and healthcare.

  • Time: 81% of grads finish within 24 months. 
  • Tuition:  $4,755 per 6-month term.
  • Courses: 12 total courses in this program.

Examples of careers and jobs this degree will prepare you for:

  • Managed care executive
  • Director of integrated care management
  • Health center manager/clinic manager
  • Director of integrated facilities

Your rich experience in a health-related field can mean more when you bring a master's level of understanding to the problems that organizations need to solve.

Compare degrees

This program is not the only degree WGU offers designed to create leaders in the field of healthcare. Compare our health leadership degrees.

The M.Ed. in Education Technology and Instructional Design from WGU is for...

The M.Ed. in Education Technology and Instructional Design from WGU is for instructional designers tasked with creating engaging and immersive virtual learning experiences that can substitute for on-ground instruction.

No teaching license required.

  • Time:  73% of grads finish similar programs in 18 months
  • Tuition:  $3,975 per 6-month term
  • Courses:  12 total courses in this program.

This program includes two tracks for students to choose from:

  • The K-12 pathway
  • The Adult Learner pathway

Careers you will be prepared for after earning this degree include:

  • Instructional coordinator  
  • Instructional designer 
  • Curriculum developer
  • Instructional technologist
  • Learning engineer
  • Learning architect
  • Instructional design coordinator
  • Academic technologist
  • Learning experience designer  
  • Distance education administrator 
  • Director of instructional design 
  • Online course designer
  • Online course developer
  • Corporate training

Develop training and instruction expertise to help you in the classroom, in educational settings, or in corporate world.

Business Certificates

Leadership Certificate – School of Business

Enhance your résumé and take a step in your educational journey with the...

Enhance your résumé and take a step in your educational journey with the help of a leadership certificate from the School of Business.

  • Time:  4 months from start to finish.
  • Cost:  $2,250 for the certificate.
  • Courses: 3 courses total in this program.

This program is for emerging leaders, however this program does not require a bachelor’s degree, and provides transferable credit towards a WGU degree program.

Whether you aspire to work for a Fortune 500 organization, a government agency, a non-profit organization, or a fast-paced start-up, this certificate can give you the keys to success in a variety of industries, including:

  • Finance and Banking
  • Manufacturing

Business Degrees To Help Boost Your Salary

A business degree should be worth the cost. Our degree programs have proven to provide a great return on investment. In fact, WGU grads see an average salary increase of $22,200 within just two years of graduation.* Great ROI and higher pay—a business degree from WGU is your foundation for career progression. * WGU 2022 Annual Report

See Real Student Stories

Find a Scholarship

WGU vs. Traditional Universities Compare the Difference

Traditional Universities

AVG. yearly tuition For BACHELOR’S DEGREES

AVG. yearly tuition For MASTER’S DEGREES

TUITION STRUCTURE

Per credit hour

Flat rate per 6-month term

A counselor you have to schedule time with

An individual Program Mentor who knows your goals and schedule

Scheduled time

Whenever you feel ready

Professor led lectures at a certain time and place

Courses available anytime, from anywhere

* Average yearly bachelor's degree tuition according to the Integrated Postsecondary Education Data System (2022). ** Average yearly master's tuition according to data from the Integrated Postsecondary Education Data System (2022).

See a Breakdown of Course Costs

online school business plan

Start Your College Journey at WGU

WGU has built a special, accelerated path for students ages 14-18 with a high school diploma or equivalent, and their families. Now enrolling for this exclusive opportunity.

Business Programs with the Best ROI

It's important to be thoughtful before investing in a degree. Comparing the cost of the program and the ROI you'll get is key in determining if a program is right for you. WGU programs rank extremely highly when it comes to ROI and competitive tuition. Learn more about how we rank when it comes to post-graduate debt and salary levels.

online school business plan

Bachelor of Science

Business Management: 267% ROI

online school business plan

Marketing: 249% ROI

online school business plan

Accounting: 202% ROI

More Resources for Business Students

online school business plan

Should I Get an Online MBA?

Discover how an online MBA can help you boost your career and salary.

online school business plan

How to Become a Market Disruptor

Discover what a market disruptor is and the skills you need to be one.

online school business plan

Meet More WGU Business Alumni 

Learn more about the experiences of distinguished WGU graduates.

What Our Alumni Are Saying

People love their WGU experience. See why it means so much to them, and what makes us different.

Five stars

"Western Governors University is truly the best. The university is family. They helped me a lot, and I am indeed grateful."

— David Ekpezu, B.S. Business Management grad

Five stars

"At WGU, it feels more like, 'We are here for you. So whenever you're ready, we're ready.'"

— Andrea Petty, B.S. Marketing grad

Five stars

"Earning my master’s degree from WGU was an affirmation that I possessed the classical, foundational knowledge one requires to achieve excellent outcomes for themselves in the business world."

— Rob Berg, M.S. Management and Leadership grad

WGU Grads Hold Positions With Top Employers

School of business faqs, what is the best online school for a business degree.

Doing research is crucial when comparing business administration degrees. Things like the cost of the program, the amount of time it will take, and the courses are all important factors when making a decision. But there is more you should think about when making your choice. The amount of debt students have, the amount they are able to earn after they graduate, and how many online students a university has are also extremely important factors in determining which is the best program to meet your needs.

1. Excelsior College ROI: 497% Exclusively Online Students: 25,245 Tuition: $9,180 per year

2. Western Governors University ROI: 267% Exclusively Online Students: 136,139 Tuition: $6,450 per year See WGU's Business Management Program

3. American Public University System ROI: 249% Exclusively Online Students: 45,249 Tuition: $11,550 per year

4. Arizona State University—Skysong ROI: 225% Exclusively Online Students: 43,721 Tuition: $8,550 per year

5. Capella University ROI: 171% Exclusively Online Students: 37,859 Tuition: $10,710 per year

Source: WGU Data

What is the most inexpensive online school for business?

Compare tuition prices for business management programs at online colleges. Other fees may apply, and fees will vary based on degree program and institution. These calculations are made based on 4 year degree programs, with prices listed on an institution's website.

Western Governors University $28,600

Capella University $38,400

Southern New Hampshire University $38,400

Purdue Global University $50,085

University of Phoenix $47,760

Grand Canyon University $56,400

Devry University $62,708

Walden University $62,795

How much does an online business degree cost?

On average, online business degrees at other universities will cost $38,000 to $60,000 total. There also may be in-state or out-of-state tuition factors, as well as additional fees. However, you may be able to find online degree programs that cost much less.

For example, business degree programs at WGU are $3,755 per term for a bachelor's degree, and only $4,755 for graduate programs. This is less than half the cost of other online institutions.*

How fast can I get an online business degree?

A bachelor's degree in business usually takes around four years to complete at a traditional university. Often online business degree programs allow you to accelerate your program. For example, at WGU business undergraduate programs can be completed in around two years thanks to the accelerated course program.

What can I do with an online business degree?

An online business degree can open up many opportunities for you to begin or advance your career in business. Since a business degree is versatile and teaches many skills, it could qualify you to work in any of several unique industries. With an online business degree, you could potentially qualify for a job in management, finance, accounting, marketing, information technology, or even healthcare. So whether you want to be an accountant or a chief technology officer, an online business degree can help.

Can I earn a CPA license in my state with a WGU degree?

CPA licensure requirements vary by state. Check here for more information about accounting license requirements in your state.

*WGU average annual bachelor’s tuition rates are 48% lower than the national average, compared to national rates reported by the  Integrated Postsecondary Education Data Systems in 2022 . WGU average rate does not include rates for WGU Bachelor of Science, Nursing Prelicensure program.

The University

For students.

  • Student Portal
  • Alumni Services

Most Visited Links

  • Business Programs
  • Student Experience
  • Diversity, Equity, and Inclusion
  • Student Communities

Schools Business Plans

Did you know each of these plans was created in LivePlan? Learn More

Art School Gallery Business Plan

ArtSphere, an established art gallery, will open a new art school, teach lessons, and sell materials and supplies.

Art School Museum Business Plan

Hands On! is a not-for-profit children's art museum in the Beverly/Morgan Park neighborhood on the southwest side of the city of Chicago.

Dog Obedience School Business Plan

Dog obedience school Canine Critter College focuses on training owners how to train, and care for their dogs. Start-up business offers group classes and private lessons.

Driving School Business Plan

Markam Driving School is an established driver instruction business.

Martial Arts School Business Plan

Cents and Senseibility is a new value-priced Taekwondo martial arts school.

Whether it’s an online, private, or public school, similar to running a nonprofit you’ll need a business plan to be successful. Check out our library of sample plans to ensure your new or revamped school not only educates but finds long-term success.

If you’re looking to develop a more modern business plan, we recommend you try LivePlan . It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan.

Garrett's Bike Shop

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

LivePlan pitch example

Discover the world’s #1 plan building software

online school business plan

  • Business Essentials
  • Leadership & Management

Credential of Leadership, Impact, and Management in Business (CLIMB)

  • Entrepreneurship & Innovation
  • *New* Digital Transformation
  • Finance & Accounting
  • Business in Society
  • For Organizations
  • Support Portal
  • Media Coverage
  • Founding Donors
  • Leadership Team
  • Harvard Business School →
  • HBS Online →
  • Online Business Certificate Courses

Business Strategy

  • Digital Transformation
  • Leadership, Ethics, and Corporate Accountability
  • Business Strategy →

online school business plan

Key Concepts

Who will benefit, mid-career professionals, general managers, consultants and investors.

online school business plan

What You Earn

Certificate of Completion

Certificate of Completion

Boost your resume with a Certificate of Completion from HBS Online

Earn by: completing this course

Certificate of Specialization

Certificate of Specialization

Prove your mastery of strategy

Earn by: completing any three courses within this subject area to earn a Certificate of Specialization

Creating Value for Customers

online school business plan

  • An Introduction to Value-Based Strategy
  • Sales Success and Willingness to Pay
  • Near-Customers

Featured Exercises

Adding value through complements.

online school business plan

  • Understanding Complements
  • Shifting Value
  • Navigating the Frenemy Relationship
  • Discerning Complements from Substitutes

Competing with Network Effects

online school business plan

  • Understanding Network Effects
  • Which Markets Will Tip
  • Strategies for Underdogs
  • Digital Platforms and Innovation

Creating Value for Talent

online school business plan

  • Linking Productivity and Customer Delight
  • Competing on Flexibility
  • Compensation Policy

Mastering Productivity

online school business plan

  • Measuring Productivity
  • Economies of Scale
  • Teaching and Learning
  • Good Management

Implementing Strategy

online school business plan

  • Evolving Your Value Proposition
  • Connecting Strategy, Activities, and KPIs
  • Execution Challenges

online school business plan

How to Formulate a Successful Business Strategy

Our difference, about the professor.

online school business plan

Felix Oberholzer-Gee Business Strategy

Dates & eligibility.

No current course offerings for this selection.

All applicants must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the course.

Learn about bringing this course to your organization .

Learner Stories

online school business plan

Business Strategy FAQs

What are the learning requirements in order to successfully complete the course, and how are grades assigned.

Participants in Business Strategy are eligible for a Certificate of Completion from Harvard Business School Online.

Participants are expected to fully complete all coursework in a thoughtful and timely manner. This will mean meeting each week’s course module deadlines and fully answering questions posed therein. This helps ensure your cohort proceeds through the course at a similar pace and can take full advantage of social learning opportunities. In addition to module and assignment completion, we expect participation in the social learning elements of the course by offering feedback on others’ reflections and contributing to conversations on the platform. Participants who fail to complete the course requirements will not receive a certificate and will not be eligible to retake the course.

More detailed information on course requirements will be communicated at the start of the course. No grades are assigned for Business Strategy. Participants will either be evaluated as complete or not complete.

What materials will I have access to after completing Business Strategy?

You will have access to the materials in every prior module as you progress through the program. Access to course materials and the course platform ends 60 days after the final deadline in the program.

How should I list my certificate on my resume?

Once you've earned your Certificate of Completion, list it on your resume along with the date of completion:

Harvard Business School Online Certificate in Business Strategy [Cohort Start Month and Year]

List your certificate on your LinkedIn profile under "Education" with the language from the Credential Verification page:

School: Harvard Business School Online Dates Attended: [The year you participated in the program] Degree: Other; Certificate in Business Strategy Field of Study: Leave blank Grade: "Complete" Activities and Societies: Leave blank

Description: Business Strategy is a 6-week, 30-35 hour online certificate program from Harvard Business School. Business Strategy equips professionals with a simplified framework they can immediately apply to create value for customers, employees, and suppliers while maximizing returns and an organization’s competitive edge. Participants learn to evaluate trade-offs and align, prioritize, and formulate strategic initiatives for the greatest business impact.

Related Program

online school business plan

CLIMB enables new and experienced leaders to ignite their careers with a combination of vital and forward-looking business skills, self-reflection, and an immersive cohort-based learning experience with a diverse global network.

ProfitableVenture

Online Educational Website Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Education Sector

Online Learning and Tutoring Business

Are you about starting an online education website? If YES, here is a complete sample online education website business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting an online education website. We also took it further by analyzing and drafting a sample online education website marketing plan template backed up by actionable guerrilla marketing ideas for online education websites. So let’s proceed to the business planning section .

If you are an educationist or someone who has background in education matters, and you intend starting your business, then you should consider starting your own online educational website. Being an educational consultant means that you will provide tutoring services via the internet; you will provide tutoring services across a variety of academic subjects and across all age groups.

Starting an online educational website is not too expensive except for the money required to rent and furnish an office space and also to run the website.

Running this type of business requires that you should be trained as an educationist and it is indeed a very lucrative business in the United States, Canada, Australia and The United Kingdom simply because it is affordable and it is not location bound.

if you are truly convinced that starting an online educational website is the right business for you to do, then you need to write your own business plan. Below is a sample online educational website business plan template that will help you successfully write yours with little or no stress;

A Sample Online Educational Website Business Plan Template

1. industry overview.

Operators in the Online Educational industry comprises of institutions that basically deliver online education to students. In order to be considered as an online educational provider firm, over 80 percent of the course or unit content offered by your firm has to be delivered via online platform.

For instance, students could be located off-campus for the duration of their enrolment and successfully complete a unit of study.

It is important to mention that online education includes study at all levels of education. In recent time, the Online education industry recorded strong growth and of course this is due to rising internet penetration in households and changing consumer preferences that favor conducting services online.

In addition, the industry also benefited during and immediately following the recession as widespread unemployment across the US economy precipitated a large number of individuals returning to educational institutions to develop skills while the labor market remained weak.

Going forward, the Online Tutoring Services industry is expected to continue to record strong growth, though at a slowdown rate

A recent research carried out by IBISWORLD reveals that the Online Education industry has grown rapidly over the past five years. Technological advancements and faster internet have made the online education model a more viable option for learning. With more individuals and businesses recognizing the benefits of online education, the use of online learning has soared.

A trend towards up skilling, which became apparent during the global financial crisis, has solidified with an increase in the national unemployment rate over the past five years. Higher unemployment has encouraged those out of work to retrain, and employees to upskill to protect themselves from redundancy. Online education provides greater flexibility and enables full-time workers to engage in further learning

The Online Tutoring Services industry is indeed a large industry and pretty much active in countries such as United States of America, United Kingdom, France, Germany, Italy, Holland, Switzerland, Australia and Canada et al.

Statistics has it that in the united states of America alone, there are about 764 registered and licensed online educational firms scattered all across the United States responsible for employing about 10,964 and the industry rakes in a whooping sum of $411 million annually.

The industry is projected to grow at 4.2 percent annual growth within 2011 and 2016. It is important to state that Tutor.com has the largest available market share in the industry.

Lastly, one thing is certain about starting an online educational website, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to secure clients because there are always individuals, and even educational institutions / schools that would want to hire your services from time to time.

2. Executive Summary

Teddy Braham® Online Tutorial Service, LLC is a registered and licensed online educational service provider company that will be based in Phoenix – Arizona. The firm will handle all aspect of online education related services; services such as primary school tutoring, advanced academic tutoring, exam preparation services, occupational academic programs and other related educational support services.

We are aware that to run a standard online educational website can be demanding which is why we are well trained, certified and equipped to perform excellently well.

Teddy Braham® Online Tutorial Service, LLC is a client – focused and result driven online educational service provider that provides broad- based services at an affordable fee that won’t in any way put a hole in the pocket of our clients.

We will offer a standard and professional online education services to all to our individual clients, and corporate clients at national, and international level. We will ensure that we work hard to meet and surpass our clients’ expectations whenever they enroll in our online school or hire our services.

At Teddy Braham® Online Tutorial Service, LLC, our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in the online tutorial services industry

Teddy Braham® Online Tutorial Service, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our plan is to position the business to become the leading brand in the online tutorial services industry in the whole of Phoenix – Arizona, and also to be amongst the top 20 online educational services provider websites in the United States of America within the first 5 years of operations.

This might look too tall a dream but we are optimistic that this will surely be realized because we have done our research and feasibility studies and we are enthusiastic and confident that Phoenix – Arizona is the right place to launch our online educational services business before sourcing for students from other cities in The United States of America and throughout the globe.

Teddy Braham® Online Tutorial Service, LLC is private registered business that is owned by Teddy Braham and his immediate family member. Teddy Braham has well over 10 years of experience working at various capacities within the online tutorial services industry in the United States of America prior to starting Teddy Braham® Online Tutorial Service, LLC. Teddy Braham has the required experience and qualifications to build a world class online educational website that can favorably compete amongst leaders in the industry.

3. Our Products and Services

Teddy Braham® Online Tutorial Service, LLC is established with the aim of maximizing profits in the online tutorial services industry. We want to compete favorably with the leading online educational services providers – websites in the United States and in the world which is why we have but in place a competent team that will ensure that we meet and even surpass our students’ expectations.

We will work hard to ensure that Teddy Braham® Online Tutorial Service, LLC is not just accepted in Phoenix – Arizona, but also in other cities in the United States of America and throughout the globe. We are in the online tutorial services industry to make profits and we will ensure that we do all that is permitted by the law in the United States of America to achieve our aims and ambitions of setting up the business

Our business offerings are listed below;

  • Primary school tutoring
  • Advanced academic tutoring
  • Providing exam preparation services
  • Occupational academic programs
  • Providing college selection services
  • Providing educational consulting services
  • Providing educational guidance counseling services
  • Providing educational support services
  • Providing educational testing services

4. Our Mission and Vision Statement

  • Our vision is to build an online educational services provider brand that will become one of the preferred online educational websites in the online community. Our vision reflects our values: integrity, service, excellence and teamwork.
  • Our mission is to position our online educational website to become one of the leading brands in the online tutorial services industry in the whole of Phoenix – Arizona, and also to be amongst the top 20 online educational services provider websites in the United States of America within the first 5 years of operations.

Our Business Structure

Normally we would have settled for two or three full – time staff members, but as part of our plan to build a standard online tutorial services provider – website in Phoenix – Arizona, we have perfected plans to get it right from the beginning which is why we are going the extra mile to ensure that we have competent, honest and hardworking employees to occupy all the available positions in our organization.

The picture of the kind of online educational website we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in and around Phoenix – Arizona.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer

Online Education Consultants

Admin and HR Manager

Marketing and Sales Executive

Information Technologist

  • Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for handling services such as primary school tutoring, advanced academic tutoring, exam preparation services and occupational academic programs Responsible for providing college selection services
  • Responsible for providing educational consulting services
  • Responsible for providing educational guidance counseling services
  • Responsible for providing educational support services
  • Responsible for providing educational testing services
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Design job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily office activities.
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of relevant projects.
  • Writes winning proposal documents, negotiate fees and rates in line with company policy
  • Responsible for handling business research, marker surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the organization in strategic meetings
  • Helps to increase sales and growth for the organization
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • create reports from the information concerning the financial transactions recorded by the bookkeeper
  • Prepares the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper.
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the organization
  • Responsible for installing and maintenance of computer software and hardware for the organization
  • Manages the organization website
  • Handles security, email and business features
  • Installed web site applications for the organization
  • Responsible for providing website builder, security and value-added features
  • Responsible for Optimizing Website Functionality for owners of existing websites
  • Responsible for Search Engine Optimization Services and Code Writing Services

Client Service Executive / Front Desk Officer

  • Welcomes students and clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organization’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
  • Receives parcels / documents for the organization
  • Distributes mails in the organization
  • Handles any other duties as assigned the line manager

6. SWOT Analysis

Going by our vision, our mission and the kind of business we want to set – up, we don’t have any other option than to follow due process. Following due process involves hiring business consultant to help us conduct SWOT analysis for our business.

Teddy Braham® Online Tutorial Service, LLC hired the services of a seasoned business consultant with bias in start – ups in the United States to help us conduct a thorough SWOT analysis and to guide us in formulating other business strategies that will help us grow our business and favorable compete in the online tutorial services industry.

As an organization, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Teddy Braham® Online Tutorial Service, LLC.

Our core strength lies in the power of our team; our workforce. We have a team of highly qualified online education consultants and support staff members that can go all the way to give our students value for their money; a team that are trained, qualified and equipped to pay attention to details and to deliver excellent online education support services.

We are well positioned and we know we will attract loads of clients ( students and international students alike ) from the first day we open our doors for business.

As a new online educational services provider website, it might take some time for our organization to break into the market and gain acceptance especially from international students in the already saturated online tutorial services industry; that is perhaps our major weakness. So also, we may not have the required cash to give our business the kind of publicity we would have loved to.

  • Opportunities:

The opportunities in the online tutorial services industry is massive considering the number of local and international students who can’t do with key services provided by only online educational services provider – website. As a standard and well – positioned online educational services provider – website, we are ready to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as an online educational services provider company operating in the United States are unfavorable government policies , the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing / spending power. There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

  • Market Trends

If you are conversant with the trends in the online tutorial services industry, you will agree that the industry has proved resistant to any downturns in the overall economy. Rapidly increasing internet penetration and online capabilities have transformed the possibilities of online tutoring; consequently, growth has remained strong.

This indicates that the industry is growing at a faster pace than the overall economy. It is a fact that online education introduces a range of new products to the Education and Training industry, which are opening up new markets. From school age to mature age, the convenience of online education has enabled individuals from all walks of life to become a participant of the industry.

So also, the take-up and advancements of mobile technology has benefited the industry. In recent time, the Online education industry recorded strong growth and of course this is due to rising internet penetration in households and changing consumer preferences that favor conducting services online.

In addition, the industry also benefited during and immediately following the recession as widespread unemployment across the US economy precipitated a large number of individuals returning to educational institutions to develop skills while the labor market remained weak. Going forward, the Online Tutoring Services industry is expected to continue to record strong growth, though at a slowdown rate

Although it is cheaper to start an online educational services provider – website business, but the fact remains that it is a bit challenging for new entrant to come into this industry, the primary barrier to the entry for new establishment is the stiff registration requirements applicable in most countries not just the United States of America.

As a matter of fact, just like education consulting firms, online educational services providers must comply with local licensing criteria set out by registration boards and professional associations to obtain registration in their country or the state they want to operate from. This usually requires applicants to hold an accredited tertiary qualification before they can undertake written tests of skills, knowledge and abilities.

Lastly, the fact that there are loads of potential students scattered all across the globe who can be reached with just a lick of the mouse makes it highly important for online educational services provider website to continue to explore trendier means to reach out to them.

8. Our Target Market

The demographic and psychographics composition of those who need the services of online educational services providers cut across students at all levels of studies and from all across the globe.

Teddy Braham® Online Tutorial Service, LLC will initially serve students within our immediate community, but that does not in any way stop us from growing to be able to compete with the leading online educational services providers in the United States and the world at large.

As a standard and licensed online educational services provider, Teddy Braham® Online Tutorial Service, LLC offers a wide range of online educational services hence we are well trained and equipped to services a wide range of students from all part of the world.

We are coming into the industry with a business concept that will enable us enroll students at different level of education from the United States and all over the world. Below is a list of the people and organizations that we have specifically design our products and services for;

  • International Students
  • Local students
  • Tutorial colleges

Our competitive advantage

The level of competitions in the online tutorial services industry depends largely on the course provided, the functionality of the website and the worth of the certificate in the market – place. If you can successfully create a unique brand identity for your online educational services provider company or carve out a unique market, you are likely going to experience less competition.

For instance, if you are one of the few online educational service providers in your location that has the most qualified and experienced online education consultant with successful track record under your payroll, you are likely going to have a competitive advantage over your competitors.

We are quite aware that to be highly competitive in the online tutorial services industry means that we should be able to deliver expected results, our students should be able to pay for our services and we should be able to meet the expectations of students.

Teddy Braham® Online Tutorial Service, LLC might be a new entrant into the online tutorial services industry in the United States of America, but the management staffs and owners of the business are considered gurus. They are people who are core professionals and licensed and highly qualified online education consultants and experts in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (start – ups online educational services firms) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Teddy Braham® Online Tutorial Service, LLC is established with the aim of maximizing profits in the online tutorial services industry and we are going to go all the way to ensure that we do all it takes to attract clients (local and international students) on a regular basis.

Teddy Braham® Online Tutorial Service, LLC will generate income by offering the following services;

10. Sales Forecast

One thing is certain, there would always be local students, international students, individuals et al who would need the services of online educational services providers.

We are well positioned to take on the available market in Phoenix – Arizona and other key cities in the United States of America and the globe. We are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our student base beyond Phoenix – Arizona to other states in the United States and throughout the online community.

We have been able to critically examine the online educational services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Phoenix – Arizona.

Below are the sales projections for Teddy Braham® Online Tutorial Service, LLC, it is based on the location (world wide web) of our business and the wide range of online educational services that we will be offering to our students;

  • First Fiscal Year-: $250,000
  • Second Fiscal Year-: $450,000
  • Third Fiscal Year-: $950,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiffer competitions amongst online educational services provider firms and other related educational support service providers in the United States of America, hence we have been able to hire some of the best business developer to handle our sales and marketing.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. We will also ensure that our excellent job deliveries speak for us in the market place; we want to build a standard and world – class online educational website that will leverage on word of mouth advertisement from satisfied students

Our goal is to grow our online educational services website to become one of the top 20 online educational services websites in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America, but throughout the globe (the online community).

Teddy Braham® Online Tutorial Service, LLC is set to make use of the following marketing and sales strategies to attract students;

  • Introduce our online educational website by sending introductory letters alongside our brochure to migrant communities, corporate organizations, households and key stake holders in the United States.
  • Advertise our website in relevant magazines, newspapers, TV stations, and radio station.
  • List our education consulting firm business on yellow pages’ ads (local directories)
  • Attend relevant international and local education, international studies and business expos, seminars, and business fairs et al
  • Create different packages for different category of clients (local students and international students et al) in order to work with their budgets and still deliver quality online educational services to them
  • Leverage on email marketing to reach out to potential students
  • Engage in direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied students
  • Join local chambers of commerce and industries with the aim of networking and marketing our services.

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our online educational services provider – website. Below are the platforms we will leverage on to boost our brand and to promote and advertise our business;

  • Place adverts on community based educational and related newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business.
  • Ensure that we position our banners and billboards in strategic positions all around New Phoenix – Arizona
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact migrant communities, schools, and households et al by calling them up and informing them of Teddy Braham® Online Tutorial Service, LLC and the online educational support services we offer
  • Advertise our business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and school buses and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Teddy Braham® Online Tutorial Service, LLC will charge our students flat fee for many basic educational services such as primary school tutoring, advanced academic tutoring, exam preparation services, occupational academic programs and other related educational support services.

At Teddy Braham® Online Tutorial Service, LLC we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to both local and international students from time to time.

We are aware that there are some clients that would need regular access to online education support services and assistance, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

  • Payment Options

The payment policy adopted by is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Teddy Braham® Online Tutorial Service, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our online educational support services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for all our online educational services rendered.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting an online educational website – business, there are some key factors that should serve as a guide.

Besides, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting an online educational services provider – company; it might differ in other countries due to the value of their money.

Below are some of the basic areas we will spend our start – up capital in setting up our online educational services provider – company;

  • The total fee for incorporating the Business in the United States of America – $750.
  • The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400
  • The amount needed to acquire a suitable Office facility in a business district 6 months (Re – Construction of the facility inclusive) – $40,000
  • The total cost for hiring Business Consultant – $2,500
  • The cost for equipping the office (internet server, computers, software applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $15,000
  • Marketing promotion expenses for the grand opening of Teddy Braham® Online Tutorial Service, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • The cost for purchase of the required software applications (testing results tracking Software, Payroll Software, CRM software, and Accounting Software et al) – $10,500
  • The cost of launching our official Website – $600
  • Budget for paying at least three employees for 3 months plus utility bills – $10,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
  • Miscellaneous: $1,000

Going by the report from the market research and feasibility studies conducted, we will need over one hundred and fifty thousand ( 150,000 ) U.S. dollars to successfully set – up a small scale but standard online educational services provider company in the United States of America. Please note that the salaries of all our staff members for the first month is included in the expenditure.

Generating Funds / Startup Capital for Teddy Braham® Online Tutorial Service, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Teddy Braham® Online Tutorial Service, LLC is a business that will be owned and managed by Teddy Braham and his immediate family members. They are the sole financial of the firm, but may likely welcome partners later which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $50,000 ( Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Teddy Braham® Online Tutorial Service, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our online educational services / courses a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Teddy Braham® Online Tutorial Service, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Securing a standard office facility (renovation of the facility inclusive): Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the needed software applications, internet server, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in the industry: In Progress

Related Posts:

  • Education Consulting Business Plan [Sample Template]
  • Education Agency Business Plan [Sample Template]
  • School Uniform Sewing Business Plan [Sample Template]
  • Math Tutoring Business Plan [Sample Template]
  • Motivational Speaking Business Plan [Sample Template]
  • Book Cafe Business Plan [Sample Template]
  • Science Museum Business Plan [Sample Template]

Oak Business Consultant

  • Financial Analysis
  • Budgeting Consultants
  • Financial Reporting
  • Financial Planning
  • Financial Modeling
  • Accounting & Bookkeeping
  • Taxation services
  • Investor Ready Business Plan
  • Professional Business Plan Revision
  • Investor Ready Pitch Deck Presentation
  • Investor Ready Executive Summary
  • Investor Ready One Page Project Overview
  • Professional Business Plan Review
  • Pro Forma Statement of Financial Position/Balance sheet
  • Cash Flow Analysis
  • Full time CFO
  • Special Purpose CFO
  • Interim CFO
  • Virtual CFO
  • Marketing KPI
  • Growth Plan KPI
  • Financial Metrics KPI
  • Break Even Analysis
  • Unit Metrics Analysis
  • Sales Performance KPI
  • Cash Management KPI
  • Inventory Management KPI
  • Business Plan Packages
  • Automotive Industry
  • Blockchain Industry Financial Model New
  • Cosmetics Industry
  • Consulting Business
  • Education Industry
  • Entertainment Industry
  • Fintech Industry
  • Real Estate
  • View All Financial Models
  • Healthcare Industry
  • Restaurant Business
  • View All Business Plan
  • Automotive Business
  • Blockchain Industry Pitch Deck New
  • Education Pitch
  • View All Pitch Decks
  • Testimonials
  • Case Studies
  • Startup CEOs
  • Venture Capital Professionals

Online School Business Plan

  • Education , Startup , Business Plan , Deals , Education Industry Business Plan , Small Online Business Excel Financial Model Projection

Online School Business Plan

$ 500 $ 350

From creating a startup financial budget to managing cash flow for a growing business keeping tabs on your business proposal is essential to success. The online school business plan template will help you present a business proposal that includes financial projections, marketing strategies, marketing plans, swot analysis, and seek financing to start or grow your business.

Frequently Bought Together

  • This Product: Online School Business Plan - $ 500 $ 350
  • Basic Pitch Deck Template - $ 25

Description

  • Reviews (0)

The Online School Business Plan template includes complete guidelines on using the template, making it easy to fill out the important sections in this template. Once filled out, you will have your professional business plan.

The Business Plan is for Online School in the US market. Oak Business Consultant has conducted an updated market analysis in the target market. The user does not need to change market analysis as all the information is made available.

What’s included in the Business Plan template

Table of Contents

In this Online School Business Plan, you will find all relevant sections with guidelines that you will need to complete your plan successfully. Our Business Plan Template contains several sections of a professional business plan , including:

Executive Summary

The Online School Business Plan template’s executive summary provides investors with a general layout of your company

This section is essentially your hook to convince potential investors and lenders that your model is worthy of their investment.

Market Analysis

The Market analysis section includes your target customer segments, what you need filling for them ,  the latest trends among these consumers regarding growth and behavior, also how the Online School market will rise since lockdown implementations in 2020.

Market Strategy

This section includes key milestones that help establish a timeline of progress towards your goals. Additionally, it includes subsections like Management Team, Operational Plan, Sources, and uses of funds and SWOT analysis.

Marketing Plan

Marketing is very crucial when it comes to business success. Since business owners need to work out how they will reach and decide which customers to target and win new customers. You should also make sure to make existing customers happy—the marketing plan section strategies include how your company will stay ahead of the competition. So based on our experience, we have included a marketing plan which will suit the niche market.

Financial Plan, Sales Forecast, Financial Statements

In this section, three statement financial statements are attached along with financial commentary and status of the business. So the user will have a very good idea of presenting the numbers and comment on important finance sections.

Contents of Business Plan

  • CONFIDENTIALITY AGREEMENT
  • COMPANY OVERVIEW
  • OPPORTUNITY DUE TO COVID-19
  • VALUE PROPOSITION
  • TUTORING SERVICES OFFERED
  • SECURITY FOCUSED
  • INDUSTRY ANALYSIS
  • MARKET OPPORTUNITY
  • GLOBAL EDUCATION SERVICES
  • ONLINE TUTORING MARKET GROWTH
  • UK EDUCATION SERVICES: OVERVIEW
  • KEY FINDINGS
  • GROWTH AND IMPACT OF ONLINE EDUCATION IN US
  • MARKET SHARE TO ACHIEVE WITHIN 5 YEARS – SERVICEABLE AVAILABLE MARKET
  • COMPETITIVE ANALYSIS
  • COMPETITIVE OVERVIEW
  • COMPETITOR ANALYSIS
  • MARKETING PLAN
  • MARKETING OBJECTIVES
  • ONLINE MARKETING STRATEGIES
  • MARKET POSITIONING
  • MARKETING CHANNELS
  • OPERATIONS PLAN
  • MANAGEMENT TEAM
  • CONSULTATION TEAM
  • FINANCIAL PLAN

How to use the Online School Business Plan Template

1- executive summary.

This is the most crucial part of the business plan. It also provides a summary of the business highlights of your business plan and explains to the readers what you want. Regardless of the service, you want to sell online, and you can replace the word with their product.

The user is requested to input information, such as nature and substance, the type of operation, whom you sell, how the product is distributed, and the business’ support systems. When preparing this section, the following points could also be noted:

(1) Mission

(2) Attraction

(3) Trade situation

(4) Social relation

2- Business Description

We have included a sample description for your business, so this will suit any Online School business. The points covered in this section also include size, major players, the entry barriers, the markets and customers, the profit margin, the national, economic, and technological trend affecting it, any special regulation relating to it, its long-term outlook, etc.

3- Market Analysis 

The market analysis estimates the opportunity of online education in the U.S. market. We have covered all important sections in the industry and also highlight COVID 19 scenario. So the user can use the updated Market Analysis for any Edtech Business. The analysis also indicates whether the particular market segment is growing or declining.

4- Marketing Strategy

This section is crucial. It gives a good indication of the business’ chance to succeed. Since it refers to your adoption of various means or ways to make your products/services known to your targeted customers and arouse their interest in purchasing your products/services. We have formulated 4P’s approach, i.e., product/service, pricing, promotion, and place. So the marketing strategy is based on becoming the trendsetter for Edtech Industry via social media awareness and how the company will run the marketing campaign effectively.

5- Marketing Plan 

The detailed marketing plan is included in the template also focussing on targeted customers and how to reach them. The company strategy is also included on how to maintain existing customers through product improvements. So the user needs to review and edit the description if required.

6- Operational Plan 

This section has included a business’s operational and production management, human resources, marketing, and financial management hiring, and also the staff that needs to be allocated. The user will need to input the following points:

  • The quality control measures you have made
  • Risk Management and internal control systems
  • Assessing risks
  • what-if scenarios to mitigate these risks.

7- Financial Plan

The full Financial Plan is included in the template, which also includes all three statements with graphs and charts. You are just required to fill in the numbers.

For your ease, we have highlighted those words which require changes in the business plan. To save your time, you just have to see highlighted words and replace them accordingly.

8- Other Sections

Oak Business Consultants has included all other sections mentioned above best suited for Online School Business. Information is updated and valid for 2020-2021 onwards.

Benefits offered by Online School Business Plan

Our business plan template allows the user to create a professional business plan with a proper structure and great formatting so that you can present your project to investors and banks in confidence.

  • Our experts have handled most of the formatting so that you can focus on the content of your business plan.
  • We have also guided you with clear instructions and examples for each section of the plan.
  • You get a complete business plan (financials and written part) in word format.
  • Chart Analysis
  • Guidance in every section.
  • Confidential Business Plan also with updated Market Research and analysis.
  • Friendly Customer support available 24/7.

There are no reviews yet.

Be the first to review “Online School Business Plan” Cancel reply

You must be logged in to post a review.

Related products

Life and Health Insurance Agency Business Plan

Life and Health Insurance Agency Business Plan Template

Sales performance KPI dashboard

Sales Performance KPI Dashboard

Medical Devices Excel Financial Model

Medical Devices Excel Financial Model

Customer Engagement Software Excel Financial Model

Customer Engagement Software Excel Financial Model

SVOD Business Excel Financial Model

SVOD Business Excel Financial Model

E-Wallet Excel Financial Model

E-Wallet Excel Financial Model

Online Rental Clothing Business Plan - Product Image

Online Rental Clothing Business Plan

Car Pet Seat Cover Business Plan

Car Pet Seat Cover Business Plan Template

Marketing KPI Dashboard

Marketing KPI Dashboard

Online Home Decor Store Excel Financial Model Projection Template - Product Image

Online Home Décor Store Excel Financial Model Template

Pitch deck faqs.

Once your order is finalized, you can access a download link for your files directly from your dashboard.

To retrieve your document, simply proceed to your dashboard and download the provided PDF document.

Yes, you will need to register for a complimentary Canva account or log in to your existing Canva account to engage with the template.

Open the PDF you downloaded and select the highlighted LINK (mentioned on the last page) within it. This link will redirect you to your specific Canva template.

Absolutely! Within Canva, you are free to adjust colors, fonts, images, and other elements to ensure the design matches your branding specifications.

After you have finished customizing your design, you can download it from Canva and showcase it on your preferred social media platform.

Yes, Indeed! Our Team has developed more than +1000 Financial Models on different industries and sectors that have closed $100M in deals and investment for companies.

Check out our Financial Model Library and have more 1000+ Financial models available here . 

Also check out our Customize Financial Model services plans here .

Yes, Indeed! Our Team has developed more than +500 Business Plan on different industries and sectors that have closed $100M in deals and investment for companies.

Check out our Business Plan Templates library more +500 Business Plan available here.

Also check out our Customize Business Plan services packages here .

Financial model faqs

An Oak Business Consultants Provides Various Financial Model Templates; each industry model has unique revenue and input assumptions based on the industry nature and operation requirement. We have dug into almost every industry and have built 100+ models for every specific niche market.

For Example; a website has a general base model for e-commerce business and several other businesses that come under the E-commerce industry like Online Clothing Business and Online Toy Store, etc.

The pre-built financial models are made to help an entrepreneur, by giving them financial projections for their business. These models provide a prebuilt detail and structure to those who have a similar business revenue model as already available on the website. However, if you have a business model which is unique and have several different revenue streams. Therefore, you need Buy Customization Plans financial model services where you can avail of modeling services as per your business nature and operation requirements. 

All pre-built models are Comprehensive and dynamic, designed by expert professionals by considering all the elements any business requires while computing the financial feasibility of the business. The financial model template will provide the assistance to compute the startup summary, detailed monthly and yearly profit and loss statement, balance sheet, cash flow Analysis, and Break-Even Output summary. The template also has project evaluation reports and diagnostic sheets which will allow you to determine the company’s performance in a specified period of time. Moreover, a visual representation of these reports is compiled on a dashboard to make a convenient report overview for the user.

The models will be in Microsoft Excel file format, and they are immediately available for download after making the purchase. A model can redownload at any time in the future from the same account.

The optimal way to use the model is to familiarize yourself first with how the model is linked and structured. There are already detailed instructions on howdetailed how to use the description mentioned under each product profile.

Moreover, then start with the input sheet with the most important assumptions, and start filling in the inputs as per your business information which is clearly labeled and formatted in a pink color cell. For Example; If your region tax rate is 25% so fill it under the tax field, which is already highlighted so then a model will automatically compute all related calculations. The same procedure will go with all operating and variable cost sections, which are mentioned in the model.

Next comes the revenue-related input; then go through the inputs around growth rate, churn rate, prices, and cost of sales, etc. These inputs will be changed from industry to industry; however, the basic structure is the same.

So far, you’ll get basic forecast reports, and now it comes down to looking at the Summary and Key Reports sheet(s) to see if the estimation makes logic: net income, gross margin and net cash flow, etc. Refine and iterates the inputs until you get a final result that makes sense for your business and your industry.

The Financial models are in xls. File format. We would recommend to use Excel or Google Sheets to develop and edit financial models. In practice, We use Excel to build and edit models and Google Sheets to share with clients. Because Excel is usually a faster software for building and designing with so many features, however, Google Sheets can make it convenient for sharing models with the user.

Our models can be used in both Excel and Google Sheets interchangeably; simply upload the Microsoft Excel model template into Google Sheets, and everything will be ready to go.

Undoubtedly Yes! All formulas’ cells and sheets are completely editable and open. Therefore, you can edit anything as per your requirement. But, you must need to consider the cell linkage first before making any change.

How to Edit the Mode? All peach Areas are your INPUT CELLS. Please fill the PEACH AREA as per your Business situation. All WHITE and COLORED CELLS are CALCULATED and LINKED CELLS.

The Model is easy to use, dynamic and Transparent. We did not use complex formulas to build the Pre-built Financial Model or Financial Template.

Yes, We provide Half an Hour of free consultancy. We help you to explain

  • The flow of Pre- Built Financial Model
  • Explain Financial Terminology
  • Explain How the Pre-built Financial Model work.

You can fix a meeting time with our Expert Financial Consultant and avail yourself of this opportunity to have one to one call with him/her.

Business Plan faqs

Oak Business Consultant can easily accommodate any industry and already has 100+ Pre Built Business Plan samples that help you along the way. Whether you’re a small or mid-sized business, freelancer, or literally any industry sector from tech to real estate to salon and restaurant. We do extensive research before writing a business plan so that each business plan is quite different from another according to its business nature and operation requirements.

At Oak Business Consultant, we ensure that each and every business plan is customized for every industry. Such as;

  • Real Estate  
  • Education ,
  • Entertainment etc.

Our team of experienced consultants and business analysts does not only ensures high-quality templates but also provides business consulting services to enhance your idea. However, these Pre Built Business Plan Templates are general. You will require our customized plan services and if your business idea is unique and generates revenue from various different streams.

Apart from the general pre-built business plan template, we provide three kinds of business plan customized services and Each plan package offers a variety of services based on its price.  

  • Comprehensive

For Example in Basic Plan, a 10 to 15 pages business plan with a three-year financial model, completely customized according to your business nature and idea. However, in the Comprehensive package, the packages will be based on 30 to 35 pages with 5 Years of financial analysis.

We have several business planning packages. Each package is developed keeping in mind the scale of the business industry and the purpose of the business plan. We provide extremely competitive and affordable pricing for business plans.

If you need help with choosing the right package please feel free to reach one of our consultants. We are available here to support your queries.

https://oakbusinessconsultant.com/contact-us/

The average venture capital company receives several business plans every day and they only invest in a handful of 1%. You need such a comprehensive and deal proven business plan to capture investment attention. Oak Business Consultant Provides you a dynamic business plan which not only jotted down your ideas into a well-structured format but also provides all essential market and financial analysis which would be eye-captured information to the investor.

We work with minimal inputs. We only require the basic information in the brainstorming and developing process. The basic questionnaire involves Brand Name, a Brief Description of the company and your Idea, Target you will earn your revenue? and Why do you think people would need your products/services? and What is the range of initial investment you are looking at? And what plans for your company? These questions will ask as a starting point for your project. 

We always encourage our clients to share other information related to their future operations that might have. In case more information is required, our team will contact you.

We work in a collaborative manner via phase to phase communication approach. We acknowledge that you would know your business idea better than anyone. We bring along years of experience and industry best consultants to help you enhance your idea into a venture.

We work in a phased manner. Every interim deliverable related to the business plan will be sent to you for review. We acknowledge that you would know your business idea better than anyone So that We would encourage you to go through the drafts and give us your feedback. Our consultants will have a discussion on your review comments. On the basis of the discussion, we will modify the drafts. For every phase, we will take a maximum of two update requests of each phase into consideration. We would request you to give us a complete and specific set of feedback.

The business plan template design would be a part of the package. The draft version would be written in a normal word document; however, once a consultant is done with the content. A non-designed business plan goes into the in-house graphic team that turns the non-designed version into an aesthetically appealing template by considering the brand color theme and industry nature.

Market Research report faqs

We offer three variations: Basic, Advanced, and Comprehensive.

Basic includes a PDF report; Advanced adds Excel files; Comprehensive includes PDF, Excel, and PowerPoint.

Yes, we offer a 7-day complimentary consultation post-purchase.

Reports are for single-user only and not for commercial sharing.

Data is up-to-date as of the report’s publication.

Digital reports are delivered instantly; customized reports may vary as per the requirements.

We offer ongoing support for any post-purchase inquiries. You can contact by email [email protected] or book a meeting with https://calendly.com/oakbusinessconsultant/30min

Elevate Your Business Journey with Comprehensive Financial Solutions

Transition to renewable energy in automotive industry - Feature Image

Transition to Renewable Energy in the Automotive Industry: Conventional vs Electric Vehicles

Transition to Renewable Energy in the Automotive Industry: Conventional vs Electric Vehicles Introduction In the ever-evolving story of the automotive industry, the

Real Estate DCF Model Elevating Geospatial Survey Services-Case Study

Real Estate DCF Model: Elevating Geospatial Survey Services-Case Study

Real Estate DCF Model: Elevating Geospatial Survey Services-Case Study Introduction Oak Business Consultants delivers financial models, pitch decks, and strategic tools for

food and beverage manufacturing

Financial Model For the Food and Beverage Manufacturing Industry-Case Study

Financial Model For the Food and Beverage Manufacturing Industry– Case Study Introduction At Oak Business Consultant, clients are provided with tailored business

pet seat cover- case study

Financial Model and Marketing Tool for Pet Seat Cover Business- Case Study

Financial Model and Marketing Tool for Pet Seat Cover Business- Case Study Introduction  At Oak Business Consultant, we specialize in delivering comprehensive

Comprehensive Business Blueprint for An Automobile Business

Comprehensive Business Blueprint for An Automobile Business

Comprehensive Business Blueprint for An Automobile Business Introduction  The Oak Business Consultant provides financial strategy, budgetary insights, and holistic business management counsel.

Ride-Hailing Startup Financial Model-Case Study

Ride-Hailing Startup Financial Model-Case Study

Ride-Hailing Startup Financial Model-Case Study Introduction The Oak Business Consultant presents the following case study. This case study focuses on a ride-hailing

waste management plant-case study

Waste Management Plant Financial Model-Case Study

Waste Management Plant Financial Model-Case Study Background The case study exemplifies how Oak Business Consultants comprehend client needs and the methodologies and

Financial Modeling For an Environmental, Social and Governance (ESG ) Startup Company- Case Study

Financial Modeling For an Environmental, Social and Governance (ESG ) Startup Company- Case Study

Financial Modeling For an Environmental, Social and Governance (ESG ) Startup Company- Case Study Introduction The Oak Business Consultant is a Financial

Case Study- Fintech Start-up Business Financial Model

Case Study- Fintech Start-up Business: Financial Model

Case Study- Fintech Start-up Business: Financial Model Introduction The oak business consultant is a Financial and Business Consultancy that provides Financial and

hair salon startup financial analysis

Hair Salon Startup Business Financial Analysis – Case Study 

Hair Salon Startup Business Financial Analysis – Case Study  Introduction The Oak Business Consultant prepares the following case study about a beauty

financial model and projection for eco resort company

Case Study- Financial Model and Projection for Eco-Resort Company

Case Study- Financial Model and Projection for Eco-Resort Company Background The case study represents how Oak business consultant understands clients’ requirements and

Organic Food and Delivery Service-case study

Case Study: Organic Food and Delivery Service Research, Financial Model and Pitch Deck 

Case Study: Organic Food and Delivery Service Research, Financial Model and Pitch Deck Introduction A healthy organic food and delivery service company

Retail Clothing Business Model- Case Study

Retail Clothing Business Financial Model – Case Study

Retail Clothing Business Financial Model – Case Study Introduction The OAK Business Consultant prepares a case study about a retail clothing business

Fintech startup- Case Study

Fintech Startup Financial Model – Case Study

Fintech Startup Financial Model – Case Study Introduction The Oak Business Consultant prepares the following case study. This case study is about

online school business plan

Freight Forwarder Cost Structure-Case Study

Freight Forwarder Cost Structure-Case Study Introduction The oak business consultants served one of the most challenging clients of the logistics service industry,

Real Estate Leasing and Investment Firm Financial Model Case Study

Real Estate Leasing and Investment Firm Financial Model: Case Study

Real Estate Leasing and Investment Firm Financial Model: Case Study Background  This case study is about a U.S.-based leasing and investment firm

Case Study- Cosmetic Business Start-Up Financial Model

Case Study- Cosmetic Business Start-Up Financial Model

Case Study- Cosmetic Business Start-Up Financial Model Background  This case study is about a cosmetics manufacturer who wanted to acquire investments based

Clothing Swap Saas-based business case study

Clothing Swap Saas-Based Platform: Business Plan, Financial Model & Pitch Deck – Case Study

Clothing Swap Saas-Based Platform: Business Plan, Financial Model & Pitch Deck – Case Study Background This case study is about a company

Real Estate Saas Business Plan, Financial Model and Pitch deck Case Study

Real Estate Saas: Business Plan, Financial Model, and Pitch Deck – Case Study

Real Estate Saas: Business Plan, Financial Model, and Pitch Deck – Case Study Introduction The oak business consultant served services to our

Online Business of Beauty and Wellness Products Digital Marketing Tool, Marketing Analysis Report, Dashboard-Case Study

Online Business of Beauty and Wellness Products: Digital Marketing Tool, Marketing Analysis Report, Dashboard-Case Study

Online Business of Beauty and Wellness Products: Digital Marketing Tool, Marketing Analysis Report, Dashboard-Case Study Background  This case study concerns a beauty

Funds Acquisition and Challenges to Startups (1)

Funds Acquisition and Challenges to Startup

Funds Acquisition and Challenges to Startup Executive Summary “Money never starts an idea; it is the idea that starts the money”  –

Real Estate Business Plan, Financial Model, and Pitch Deck - Case Study

Real Estate Business Plan, Financial Model, and Pitch Deck – Case Study

Real Estate Business Plan, Financial Model, and Pitch Deck – Case Study Background  This case study is about a real estate developer

Case Study For SaaS Financial Model - SVOD

Case Study For SaaS Financial Model – SVOD

Case Study For SaaS Financial Model – SVOD Background of SaaS Financial Model – SVOD This case study for the SaaS financial model

Restaurant Management System - an all-in-one solution

Restaurant Management System-Case Study

Restaurant Management System – an all-in-one solution The restaurant industry is fast-paced and constantly changing. Making it challenging for restaurant managers to

How to Do Bookkeeping for the Automotive Industry?

How to Do Bookkeeping for the Automotive Industry?

How to Do Bookkeeping for the Automotive Industry? If you run a business in the automotive industry, then you know that maintaining

How is Automotive Financial Budgeting Done?

How is Automotive Financial Budgeting Done?

How is Automotive Financial Budgeting Done? Automotive financial budgeting is a critical process that helps ensure the long-term financial stability of automotive

online school business plan

Car Dealer Business Plan, Financial Model, and Pitch Deck – Case Study

Car Dealer Business Plan, Financial Model, and Pitch Deck – Case Study Background This case study is about an automotive dealer who

Best Automotive Industry Financial Models

Best Automotive Industry Financial Models

Best Automotive Industry Financial Models The automotive industry is a large and significant economic factor in the modern world. This industry comprises

online school business plan

Equipment Leasing Company – Case Study

Background: Equipment Leasing Company Now a very good client owning an equipment leasing company started as a straightforward judge of my up-work

MARKETING_KPI_CASE_STUDY

Marketing KPI Dashboard for E-Store

Our Marketing KPI Dashboard Client from the United States is a prominent retailer of car seat covers for canine dogs.

online school business plan

Acquisition Analysis Of Quantum Research Company – Case Study

Acquisition Analysis Of Quantum Research Company: Background This Case study is about the Acquisition Analysis of Quantum Research Company that we did

startup_SaaS_company

Pitch Deck For A SaaS Startup Company

Background A Singaporean client approached Oak Business Consultant for the creation of a pitch deck for their SaaS startup. Initially, the client

go to market strategy

Case Study: Go-To-Market Strategy for Educational Platform

Background  The client required a Go-To-Market strategy for their online study assistance business or Educational Platform. The main idea focuses on getting

Event Management Company

Case Study – Event Management Company

Background: Event Management Company One of our USA-based clients working on a startup approached us to build a Financial Model from scratch.

Transactional Video on Demand - Cover

Transactional Video on Demand – Case Study

Background – Case Study For TVOD TVOD- Transactional Video on Demand – The case study is about our client having TVOD Business

online school business plan

Case Study for Restaurants Business

Background of Restaurants Business Financial Model Restaurants Financial Model could be a daunting task because this industry works from a very different

online school business plan

Market Research for E-Commerce Store – Case Study

Background Since the e-commerce market is booming in Australia, we decide to choose online selling for the list of products. Hence a

online school business plan

SVOD: Case Study

Background of SVOD Ten Time is a Video Streaming company that falls under the SVOD industry. SVOD stands for Subscription Video on

online school business plan

Case Study for Digital Payment

Background of Digital Payment The Africa-based company is providing digital payment solutions for the African population. Although this concept is not new

online school business plan

Case Study for Real Estate

Background A Land Development company based in Edmonton, Canada. Therefore they are specialized in acquiring real estate such as growing land, build

E-Commerce Financial Model Case Study

Case Study for E-Commerce Financial Model

Background Our Client is a serial entrepreneur who has invested in multiple businesses. Now he is willing to invest in an e-commerce

online school business plan

Case Study of VC

Case Study of VC – Background This Case study is about Narbashiyat who is an Angel and Venture Capitalist firm, based in

online school business plan

Case Study of Retail

Case Study of Retail – Background This case study of Retail business is about Threads of Apollo operating, which, as an online

online school business plan

Case Study for NGO Financial Modeling

Background of the Case Study This Case Study for NGO is about – Hub Care that is an Australian-based NGO, that provides

online school business plan

Case Study For SaaS

Background – Case Study For SaaS This case study for SaaS is about Octopus Cloud that is a SaaS-oriented Company based in

Voices of Victory: Client Testimonials of Triumph

Accounting and Bookkeeping Services

Industry: Fashion Clothing Store

It is my pleasure to recommend Oak’s bookkeeping services to anyone, as I have been using them for many years, and I believe they are genuine and really know their stuff.

Dana Todd -Balodana LLC

Founder & CEO

CFO Services

Industry: Beauty Products and Manufacturing

No amount of praise can do justice to the quality of Sadaf’s CFO services. Her dedication to her clients is unparalleled. I have trusted her with two complicated accounts, and she handled everything with a professional attitude and without making any errors.

Andrina

Industry: Healthcare

It is a pleasure to work with the Oak Team, particularly Sadaf. As a result of her partnership with me, I was able to gain a better understanding of financial decisions. For my CFO needs, I fully trust Oak!

Denver Maloney

Denver Maloney

Investor-Ready Document Services   Industry: Real Estate

This was our first time working together, but it was so easy to get started and Sadaf quickly understood our targets and accommodated the way we work. She was extremely patient with our continuous change in deliverables, worked hard to meet our expectations and often suggested how we could improve our work and make the project more efficient. Well skilled in her profession and an absolute pleasure to work with.

Lars Narfeldt

Lars Narfeldt

Financial Model, Financial Forecasting & Pitch Deck

Industry: Fintech

Sadaf was above & beyond what we could’ve asked for! I will certainly hire her again, and will recommend her to anyone I can! Her and her team’s quality of work is excellent, and she gets things done very quickly. She is very engaging, and responsive, there for our every beckon call. She spent nearly an hour on a phone call with us to go over the numbers and helped us brainstorm some new numbers when we needed them. Amazing, incredibly talented professional – you will be doing yourself a big favor if you hire her!! :)

Emma - Eversend

Emma Sánchez Andrade Smith

Startup Saas Financial Model

Industry: SaaS

Thanks so much for working so hard on this project. Looking forward to working on many more projects with you and your team!

Sufian

Sufian Chowdhury

CFO Services Industry: Fashion E-store

There is no doubt that Oak is a game-changer. A unique combination of experience and expertise makes them the best in the business. They have helped me relieve a lot of stress and improved the stability of my business. Having a teammate to guide me through big financial decisions is truly a blessing.

Stephanie

Stephanie Skourti

Co- founder.

Services: Financial Model , Business Plan , Pitch Deck

Industry:  Blockchain Excellent and professional approach and I am happy with the results. The working with team Oak Consultant was wonderful and all assignments were completed with lot of energy and professionalism by members of the team.

Lalit

Lalit Vidhani

Cash Flow Analysis Tool

Industry: Consulting Firm

Sadaf and her team have excellent excel spreadsheet skills. My client provided a rather complicated set of accounting reports that needed to be integrated into a spreadsheet format I had, but I didn’t have time to do it myself. With very limited instructions, Sadaf and her team successfully completed the integration and improved upon my spreadsheet with pivot tables and graphs. Will definitely keep her for future financial analysis and spreadsheet work.

Stacey Powell

Stacey Powell

Industry: Information Technology Company

Oak bookkeeping services have been a great help. This company has a high level of professionalism, friendliness, and positivity! The service they provide is excellent, and I highly recommend them.

Sabeen Ali

Accounting and Bookkeeping Services Service: Telecom

Oak provides exceptional accounting services. You’ll find that they offer a much wider range of knowledge than your average accountant, making them a valuable asset to your company. Highly recommended!!!

Ramin

CEO & President

online school business plan

It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $150,000 for the development of an online school focused on providing general education for people that want to advance their careers. This business plan will also showcase the expected financials and operations over the next three years. Online School, Inc. (“the Company”) is a New York based corporation that will generate revenues through tuition fees and sales of class materials via its online platform (www.mysite.com) to users. The Company was founded by John Doe.

1.1 Products and Services

As discussed above, the business will specialize in the ongoing teaching of general education with a specific focus on business among individuals that want to advance their careers through education. The business will generate its primary revenue streams through tuition income. The business will hold online courses in a semester capacity. The secondary revenue stream will come from the sale of course materials that will be sold in conjunction with the classes offered by the business. The third section of the business will further describe the services offered by the Online School.

1.2 The Financing

Mr. Doe is seeking to raise $150,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s Online School online platform. • Financing for the first six months of operation. • Capital to purchase servers, computers, and related technology Mr. Doe will contribute $25,000 to the venture.

1.3 Mission Statement

The Online School’s mission is to become the recognized leader in its targeted market as a platform where people can learn a number of different disciplines to further their careers.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the online and Internet industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and businesses within the Company’s demographic.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Online School, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Online School requires $150,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Online School, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Online School. Based on historical numbers, the business could fetch a sales premium of up to 10 times earnings.

3.0 Products and Services

Below is a description of the services offered by the Online School.

3.1 Course Services

As discussed in the executive summary, the business intends to specialize in providing online courses that focus on business, information technology, and other classes that are designed to assist in furthering someone’s career. This is the primary revenue center for the business as the business will generate tuition revenue from these services. A pricing matrix for the Company’s services can be found in the fifth section of the business plan.

3.2 Sales of Class Materials

The Company will also generate secondary revenues from the sale of course materials that will be used in conjunction with the Online School courses offered by the business. Management anticipates that about 40% of the Company’s aggregate revenues will come from the sales of these products.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the higher education industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, this should have little impact on the Online School’s ability to raise the requisite capital that is required to launch the operations of the business as many people are seeking to acquire specialized training in order to earn substantial income from their educations.

4.2 Industry Analysis

Within the United States, there are approximately 1,000 schools that train and teach people to on an online basis. A majority of these businesses also have campuses within specific geographic areas. Each year, these businesses aggregate generate approximately $1 billion per year while concurrently providing jobs to more than 20,000 people. Each year, aggregate payrolls have exceeded $150 million. This is not a mature industry, and Management anticipates that many other places of higher education will continue to develop online platforms that provide students with the ability to take courses on a regular basis so that they can further their careers.

4.3 Customer Profile

The Online School’s average client will be an individual living within the United States. Common traits among end users will include: • Between the ages of 25 and 60. • Has high speed internet access • Is familiar with the concept and operations of receiving education in an online setting.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Online School intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Online School.

5.1 Marketing Objectives

• Develop ongoing relationships with guidance counselors that will refer their students to the Online School on an ongoing basis.

• Develop an expansive online presence through the use of pay per click marketing and search engine optimization.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Online School to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Online School will also use an internet based strategy. This is very important as many people seeking educational services now the Internet to conduct their preliminary searches. Mr. Doe will register the Online School with online portals so that potential customers can easily reach the business. The Company will maintain strong connections with employment agencies in regards to their needs for having educated employees. Additionally, Management intends to have the Online School become registered with the US Government and state governments so that students that want to enroll in the business are able to do so through tuition assistance programs that will effectively allow the business to accept payments through government entities for the instruction services that are rendered through the ongoing instruction regarding Online School operations on a regular basis. This will be a very important revenue center for the business as time progresses.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• The Online School will have an annual revenue growth rate of 31% per year.

• The Owner will acquire $150,000 of debt funds to develop the business.

• The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of a more severe economic downturn, the business may have a decline in its revenues. However, higher education and related instruction should remain in demand despite the current economic climate as many people are looking for secondary and/or alternative careers given the massive amount of layoffs in the recent months. This is especially true given the fact that the US government and varying state governments have provided specific grants for individuals that are seeking to expand their vocational and related skills through institutions like Online School, Inc.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis

'It's not just unfair but immoral': Why experts say Australia's tax system is broken and what can be done to fix it

Shane Oliver black and white

Our tax system does a lot: paying for education, health care and a safety net that makes Australia a great place to live.

It's also reducing workers to tears.

"It's pretty hard to deal with people that start crying in front of you," accountant Sharnette Josephs says.

"You can't help them."

Despite the heat around the so-called stage 3 tax cuts, Ms Josephs's clients are struggling because of a change to the tax system; the end of a tax offset called the LMITO. 

And in the coming years and decades, there could be a lot more change coming.

Sharnette Josephs

Low tax, really

Australia is a low-taxing nation compared to similar countries.

Among OECD countries, our tax to gross domestic product (GDP) ratio is 30th out of 38 countries. 

We tax income — wages — massively. Wealth and assets? Lightly.

Grattan Institute economic policy program director Brendan Coates says that won't function in the future as the number of workers declines compared to the number of people the tax system has to support.

"We've kind of got an Aldi tax system designed to fund a Coles or Woolies budget," he says.

Brendan Coates in an office working

Change shock

The focus of politicians and the media has been the stage 3 tax cuts. Legislated by the Morrison government and passed into law, they are set to begin on July 1. The scheme was controversial because most of the benefits went to high-income earners. 

The Albanese government made changes to the scheme — something also contentious because Labor had promised not to — that lowered the benefits at the top end and increased them at the middle and bottom.

But that's not what's causing the tears shed by clients of Lismore accountant Ms Josephs.

A large public sculpture of a red heart held by two pink and green polka-dotted hands rises above a muddy, flood-ravaged street.

"Particularly the [clients] in the lower-income brackets, they've been really disappointed because they've been used to a bigger tax refund," she says. 

The low to middle-income tax offset — called the LMITO or "lamington" — was introduced in 2018 and extended each year until 2023, when it wasn't.

The LMITO was a temporary tax cut for anyone earning up to $126,000, with the greatest benefit of $1,500 going to those taking home between $48,000 and $90,000 in 2021-22.

"So their tax refunds have diminished considerably," she says.

Life without lamingtons

To put it in perspective, Ms Josephs gives the example of a client on $45,000, which is about the minimum wage of a full-time worker.

In 2022, the benefit for someone who received the LMITO was $1,275. She expects someone in the same wage category to save $804 in tax from the stage 3 tax cuts. But as a rebate, the LMITO acted as a kind of enforced saving. 

"I have a lot of people that wait for that offset come tax time," she says.

"They get the refund and they can pay their rent, the [car] rego or some big household items — like buy a new fridge. And that wasn't the case in 2023.

"I had to deal with people bursting out in tears, being really pissed off, not being able to pay my fees because now they don't get a refund."

She says the change has had a huge impact.

"It's been really hard to explain to people it's not what I have done, it's not what they have done or haven't done," Ms Josephs says. "It's just that this tax offset is not here anymore, and that's been difficult."

But the tax system will need to keep changing because the workers Ms Josephs is submitting tax returns for are shouldering a huge proportion of the burden of keeping our country going.

Settings 'challenged'

Standing still is not an option, AMP's Shane Oliver says.

When the bank's chief economist looks at our tax system, he sees a looming problem: our high reliance on income tax.

Shane Oliver 2

On the most recent figures from the Organisation for Economic Co-operation and Development (OECD) the proportion of government revenue that comes from income tax — both personal and company earnings — is 62 per cent, the highest in the developed world. The average of similar nations is 34 per cent.

Australia doesn't have separate "social security" taxes, and our superannuation system of enforced saving is another element of difference.

Even then, for a low-taxing nation, we rely extremely heavily on workers to support everyday services.

"The current settings are going to be challenged going forward," Dr Oliver says.

That's in part because the goods and services tax (GST) isn't collected on lots of things, including aged care services, which older parts of the population will start to spend more on. 

"The problem will only get bigger because we'll have less workers as a proportion of the population as the population ages."

Amid the end of the LMITO, soaring rents and high-interest rates on mortgages, Dr Oliver worries about the impact of how we've set up the tax system — taxing the proceeds of work and not really touching income from assets and wealth.

A long queue of people standing along a driveway and along a street

"It's very inequitable on young people," he says.

Beyond issues of housing affordability, even people achieving a higher wage might find themselves going backwards.

"Bracket creep" is when wage growth pushes people into a higher tax bracket, where they pay a larger proportion of their wage as tax.

If tax brackets aren't indexed — rising with wage growth and inflation — over time, wage earners rise into higher tax brackets and find their tax payments are going up dramatically.

"In fact, over the last couple of years, rising tax payments by Australian taxpayers have been a bigger drag on household income than rising mortgage payments," he says.

Part of the stage 3 tax cuts was intended to "fix" bracket creep. 

But that's only a start.

Reform push

The stage 3 tax cuts expose a problem the Grattan Institute's Mr Coates wants to hammer.

When we argue about the stage 3 cuts, we might think we're having a debate about reforming the tax system. But we're not.

"It's not genuine tax reform. It's giving back $20 billion a year of bracket creep to taxpayers, admittedly different taxpayers under each of the two party's major plans," Mr Coates says.

"But it's doing it in a way that doesn't generate much of an economic kicker and benefit to the country."

Portrait photo of Brendan Coates. He is wearing a blue suit and tie, has short brown hair, a goatee and brown eyes.

The reason we struggle is a mixture of politics, the media and human nature.

"The furore over tax means that it is just incredibly difficult to reform taxes," he says.

"It gets outsized media coverage — often focused on the 'losers' — which ignores the bigger picture that it's in the national interest that the majority of people are better off."

The 'losers'

Where there are disputed elements of our tax system — such as discounts to capital gains tax, negative gearing, superannuation tax concessions and family trust arrangements — there are also swathes of the community that enjoy access to them.

While they're available to all, these elements tend to be used most by older and wealthier Australians.

"You create this constituency that then pushes hard to keep the existing rules in place," Mr Coates says.

"It creates a notable and obvious set of 'losers' in the event that tax policy has changed.

"That tends to get weaponised by oppositions to run scare campaigns against what are ultimately positive tax policy changes."

What it's created is a system that gives preferential treatment to income from assets — such as housing and trusts — and taxes wages more heavily.

Sold sign on Queenslander-style house in a street in Brisbane.

Mr Coates says we can't continue to ignore the problem, detailing a "structural budget deficit" of about $50 billion a year, or 2 per cent of our gross domestic product (GDP, or the value of the goods and services Australia creates).

The government can either make spending cuts, lift taxes or both, he says: "We're going to have to make that up."

Tax is the price we pay to live in a civilised society, he notes.

"We've probably not had governments in the last 15 to 20 years that have been up-front about the trade-offs that this involves," Mr Coates says.

"But if you want to have a well-funded social safety net, if you want to have well-funded hospitals and schools, then we're going to have to pay for them.

"With that demographic change as the population ages, it means things need to shift in a way that I think a lot of people are probably not quite ready for."

worker smooths concrete at a slab pour with other workers in background.

'Unsustainable … unfair'

Catherine Cashmore is in no doubt about how she feels about our tax system.

She is the president of Prosper Australia, a longstanding think-tank that wants to shift the burden of taxes away from "income and productivity" and onto land, natural resources and what she calls "monopoly rents" — where there's a lack of competition that pushes up prices.

"The majority of our taxes fall onto labour income … it is unsustainable," she says. "But it's not just unsustainable, it's unfair. It penalises people at the bottom of the pile.

Catherine Cashmore

That's because we tax income created through wealth or assets — such as land that increases in value — very differently from the way we tax income from someone who works hard and is given a raise.

"People are losing sleep over how the tax system affects them personally," she says.

"Tax dictates how you invest, and we encourage people to in invest in non-productive assets, we encourage people through the tax system to invest in land, to speculate on rising land values, for example, which is unproductive."

When that's coupled with a reliance on taxing income, she says, it deepens a schism in society.

"It's not just unfair, but immoral."

We're not short of ideas

A substantial review of the tax system by former Treasury boss Ken Henry in 2009 made more than 100 recommendations, most of which have not been implemented. 

"Tax reform in Australia is incredibly hard," says Dr Oliver, who notes the last major reform was the introduction of the goods and services tax (GST) in 2000.

"But it has become harder and harder.

"The horizon of voters has become more shorter term, politicians have been opinion poll driven."

A crowded outdoor train station with people getting off and on of trains. Others talk and look at phones.

Lismore accountant Ms Josephs says there's "no will" for proper tax reform.

She'd like to see the tax-free threshold — the lowest amount of earnings at which you have to start paying tax — more than doubled from $18,200 up to $45,000.

"Those people don't even have to lodge tax returns, so I'm dealing myself out of a fee. But I don't really care," she says.

"If you abolish up to $45,000 for everyone — not having to lodge a tax return — you would encourage a lot more people to go and actually get a job. And it would make it a lot easier."

There are a lot of ideas to move the burden from workers.

With population changes, an unavoidable debate is looming. 

If you're unable to load the form, click here .

  • X (formerly Twitter)

Related Stories

A 'quietly catastrophic' surge in house prices happened while the reserve bank stood by. will the review urge a major shake-up.

Protesters gathered outside the Reserve Bank of Australia in Martin Place, Sydney.

Stage 3 tax cuts calculator: See how the changes will affect you

a screen shows a calculator that can assist people to understand how tax cuts will affect them.

Is it time to stop rewarding landlords who can't make money?

A drone shot of a new housing estate, with houses stretching as far as the eye can see

Albanese has started a cat-and-mouse battle on tax — and a scare campaign will follow 

A close up of Anthony Albanese in a suit and tie, wearing glasses

  • Business, Economics and Finance
  • Money and Monetary Policy
  • Unemployment (Community and Society)
  • Wages and Benefits

Rowdy crowds but a big night for school choice: 5 takeaways from Lee's State of the State

online school business plan

Republicans in the Tennessee General Assembly warmly received Gov. Bill Lee’s budget priorities for the year during his State of the State address on Monday: a $1.6 billion in tax breaks for businesses, and a controversial $141.5 million statewide school choice voucher program.

Lee touted Tennessee as an “economic powerhouse,” and “the center of the automotive universe,” and praised the legislature’s conservative fiscal management and investments in workforce development. He outlined plans to make new investments in rural health care access, and protect musicians from misused artificial intelligence.

But spectators regularly booed from the House galleries as Lee outlined these budget priorities on Monday ― particularly his call to pass an expanded statewide school voucher program. 

Instead, Democrats called on colleagues to pass a budget that prioritizes working families ― not corporations and private school interests.

Here are five takeaways from Lee's speech:

Big night for businesses, school choice advocates

Among Lee's top policy priorities this year are reforming the state's franchise tax to offer $1.6 billion in tax breaks for businesses, and a controversial $141.5 million statewide school choice voucher program.

More: Gov. Lee's budget calls for $1.6B business tax cut: What to know about the proposal

Lee is also backing policy reforms aimed at preventing misuse of artificial intelligence in songwriting, new funding for rural healthcare access, and new funding for land conservation. Unlike in recent years, Lee's proposal does not include any tax cuts for consumers, such as the three-month grocery tax holiday he backed last year.

Rowdy crowds pepper speech with commentary

Despite a recent crackdown in the House of Representatives, crowds watching the annual address were rowdier than usual. Lee’s comments outlining his school choice program sparked the loudest outbursts.

Screams of “No! No! No!" rang out from the House gallery as Lee declared “2024 is the year to make school choice a reality for every Tennessee family.”

“We've increased funding for public education by more than $1.8 billion dollars,” Lee said. 

“Not enough!” demonstrators cried. 

State of the State address: Tennessee Gov. Bill Lee touts school choice, business tax refund in State of the State

Outbursts continued throughout his speech, peppering the remarks in almost a dialogued response. 

“We can give parents choice and support public schools at the same time,” Lee said. “You’ll hear me say that over and over again – these two ideas are not in conflict.” 

“Yes they are!” a demonstrator yelled from the gallery. 

Rep. Justin Pearson, D-Memphis, stood defiantly in the back of the chamber holding up his right arm in a “thumbs down” sign. Meanwhile, Education Commissioner Lizzette Reynolds – seated in the front row just a few feet from the governor – emphatically nodded her support. 

After a few minutes, Lee went off script. 

“Now is a good time to remind everyone – as it has been – civility is a strength, not a weakness,” Lee said to loud cheers from officials in the crowd. 

But spectators continued – despite a heavier presence of state troopers that appeared in the gallery during his remarks. After more outbursts from the House's West Gallery, a spectator stood and yelled, “Let the governor speak, uninterrupted!” 

To no avail.

Lee blazed through the speech, despite the commentary from the gallery — including during an emotional tribute to Covenant School community in Nashville last year. On March 27, 2023, a shooter fatally shot six people, including three children, at the private Christian school, a tragedy that marked calls for gun reform and a special legislative session last year.

"You can prevent it!” a woman yelled.

No gun reforms from Lee

Notably absent from Lee's speech were calls for new school safety plans or gun reform legislation, even as the issue has largely defined Tennessee politics in the year since the Covenant School shooting.

The governor took a big swing late last fall in calling for an extreme risk proposal, and he failed to get it even close to the finish line last summer with a recalcitrant GOP supermajority.

Lee called the school shooting "one of the most difficult moments our state has ever seen."

"Covenant experienced unimaginable tragedy, but tragedy doesn’t have to be the end of the story," Lee said Monday. "There is a redemption in struggle, if we lean into it."

Rather than propose any new measures, Lee on Monday instead pointed back to a 2023 proposal to fund security resource officers.

Democrats call for a plan to serve the working class

After the address, Senate Democratic Caucus Chair London Lamar, D-Memphis, condemned Lee's budget plan as one that prioritizes big businesses and underserves average working Tennesseans.

“Tennessee Republicans are leading the nation at the top of violent crime, personal bankruptcies, and maternal deaths by putting big corporations over people, shortchanging public schools and underinvesting in health care,” Lamar said, during the Joint Democratic Caucus' formal rebuttal.

Of Lee's proposed franchise tax reforms ― which are projected to cost the state $5.3 billion in tax revenue over the next five years ― Lamar accused Republicans of caving to business interests.

“Republicans are letting big corporations bully them into giving them a refund while working class people are footing the bill and getting less services," Lamar said. “Instead of giving huge tax cuts to corporations, let’s give it to the people who are actually punching the clock every day.”

“Our challenge to Gov Bill Lee—think about the working class families that are holding up Tennessee and propose an agenda that works for them," she added.

First Lady rejoins audience after cancer battle

First lady Maria Lee sat in the front row to watch her husband deliver his State of the State address. Last year, Maria Lee was absent from the House chamber as she prepared for a bone marrow transplant amid a serious cancer battle .

The governor grew emotional on Monday night as he recalled his wife's absence and precarious health in 2023.

"Last year, for the first time since I became governor, she was unable to attend the state of the state address in-person," Lee said. "That night, we didn’t know just how remarkable her healing journey would turn out to be. Maria and I want to thank all of you – here tonight and across the state – for your love, for your encouragement, and most of all, for your prayers for healing."

Lee thanked his wife for "all that you do for me and for Tennessee, and for being you."

For more audio journalism and storytelling, download New York Times Audio , a new iOS app available for news subscribers.

An Explosive Hearing in Trump’s Georgia Election Case

Fani t. willis, the district attorney, defended her personal conduct as defense lawyers sought to disqualify her from the prosecution..

This transcript was created using speech recognition software. While it has been reviewed by human transcribers, it may contain errors. Please review the episode audio before quoting from this transcript and email [email protected] with any questions.

From The New York Times, I’m Michael Barbaro. This is The Daily.

[MUSIC PLAYING]

Our relationship wasn’t a secret. It was just private. So —

It is an inaccurate way to state the question —

Then I will certainly restate it so it is very accurate.

OK. And please do not yell at me.

An explosive and emotional court hearing on Thursday in Georgia has revealed that what once seemed like a long shot legal challenge to an election interference case against Donald Trump and his allies is now a serious threat that could derail the entire case.

No, no, no, no. This is the truth.

And it is a lie. It is a lie.

My colleague, Richard Fausset, walks us through the dramatic opening day of testimony.

It’s Friday, February 16th.

Richard, this was one of the most remarkable court hearings I’ve ever seen, and I watch a lot of court hearings. It was cinematic. It was suspenseful. It was angry. I mean, at one point, the judge stopped the proceedings to ask everyone to calm down. And it was extraordinarily high stakes.

That’s exactly my reaction. There was no idea when the hearing started this morning where it was going to go. Lawyers were making on the fly arguments based on stuff they had just learned. A star witness we thought was going to change the whole shape of the day and perhaps the week didn’t end up being the star witness. It ended up being somebody else. And then, of course, we just had this absolute white hot torrent of emotion from Fani Willis, the prosecutor, in this election interference case.

And the whole time, you’re thinking about the stakes, which is that this tremendous criminal case that has a former president in its crosshairs is potentially under threat.

Right. Well, I think we have to rewind the clock just a few weeks to establish why this hearing happens and why it is so important and why the drama of this day matters. And this all starts — and I want you to explain this — with a defendant that most of us had never really heard of in this Georgia racketeering case against Donald Trump and his alleged co-conspirators who are accused of allegedly criminally attempting to overturn the Georgia election. So tell us the story of that defendant and how he brings us to this hearing.

Sure. So this criminal prosecution started out with an indictment of 19 people, including some serious high profile names. Among them, of course, Donald Trump. Rudy Giuliani, who was a defendant. Mark Meadows, who served as Donald Trump’s White House Chief of Staff toward the end of his term. But there are also this array of much more obscure and fascinating individuals.

And one of them was a guy named Michael Roman, and that’s the guy you’re talking about. He was a top official in Trump’s 2020 campaign. He was Trump’s director of election day operations. And he was involved with a number of other lawyers and aides to Donald Trump in creating this idea that there should be these fake electors who could somehow serve as the actual electors to turn the election that Mr. Trump lost in his favor and keep him in the White House.

But he definitely was not like —

A brand name defendant.

Exactly, thank you. So this case was really rocking along, and it really was a case where the prosecution seemed to have the upper hand. It was pretty airtight in a lot of ways. And four of the 19 original defendants had taken guilty pleas. But what happened is there was one of these many pretrial deadlines on January 8th. And out of the blue, Michael Roman’s lawyer drops this absolute bomb of emotion in which she makes some allegations that sent the entire case down this course of a telenovela melodrama that nobody saw coming.

Well just describe this telenovela-esque motion that Michael Roman and his lawyer filed.

So the motion that sent everything into this very different direction alleged that Fani Willis, the district attorney who is heading up the prosecution, was engaged in an affair with the man she hired to manage the case, a man named Nathan Wade. And that he had been paid hundreds of thousands of dollars by the DA’s office. And he’d used some of this money to take Fani Willis on a number of exotic vacations to places like Aruba and Napa Valley.

And as a result of all these things, the lawyer argues both Mr. Wade and Ms. Willis and Ms. Willis’ entire office, which happens to be the largest prosecutor’s office in the state of Georgia, should all be disqualified from the case.

And the idea of disqualifying these prosecutors doesn’t just threaten the case against Michael Roman, it threatens the entire case against all the 15 remaining defendants, including Donald Trump. It really creates a scenario by which the case could just go poof. It could just go away.

OK, so putting aside for just a moment the accuracy of this allegation and the motion, can you just explain the legal questions that it raises? Why would a relationship between these two lawyers potentially disqualify them from the case and end up having the whole case potentially thrown out?

So Michael Roman’s motion makes the case. Essentially that the motives of the district attorney may be less than pure. That what motivates her every day when she wakes up and prosecutes this huge case is not just seeing through a prosecution in the interest of justice, but also the sense that there’s another motive that’s working in concert with it, which is to enrich herself, because her one time boyfriend was making all this money that her office is paying him, and that she’s using it to go on these vacations. And that somehow, her judgment is clouded. And as a result, the very process of justice is clouded.

Got it. So the allegation is that by hiring her boyfriend to work on the case, Fani Willis’s interest becomes not necessarily in properly prosecuting this case, but basically in keeping it going at all costs because it benefits her.

That’s right. So one of Michael Roman’s motions says that the more work that’s done on the case, regardless of what justice calls for, the more Fani Willis and Nathan Wade get paid. The more they fight his motions, the more they get paid. The more they refuse to dismiss defendants who should not be indicted, the more money they make. And that all of this amounted to a conflict of interest.

And of course, the more money the special prosecutor makes, Roman’s lawyer wrote, the more the district attorney gets to reap the financial benefits. So you get the idea, that there’s something there that is motivating her beyond just this pure quest to see that justice is done.

And what this motion seems to claim is that if this alleged relationship and the benefit that it brings to Fani Willis can be proven, then this entire case should therefore be thrown out.

That’s right. Although it’s worth keeping in mind that a number of legal scholars have argued that even if all of these allegations were true, there’s really no basis for this being construed as a conflict of interest. And that these prosecutors should stay on the case, and it should be steady as she goes from here on out. That this is all a big distraction that has no legal merit.

So what you’re saying is that no one’s quite sure that, legally speaking, there’s a real argument here to be made by Michael Roman. And if I’m remembering correctly, the feeling that a lot of people had when this motion was filed was that it was kind of a Hail Mary, right? And there was not much evidence that it was necessarily even true.

Yeah. Well, I mean, it was a Hail Mary in the sense that Michael Roman’s lawyer didn’t include any evidence to back up her claim, this very salacious claim. So there was a moment there when nobody knew really what to make of it. It was a very uncomfortable moment, given the nature of the allegations and given the seriousness of this case. And a few days after the initial filing by Michael Roman —

Good morning.

[CLAMORING]

Fani Willis gave a speech at an African American church in Atlanta.

First thing they say, oh, she going to play the race card now. But no God, isn’t it them who’s playing the race card when they only question one? Isn’t it them —

In which she portrayed this whole thing as a big witch hunt. She also insinuated that race was a motivation for this scrutiny of her and for Nathan Wade, both of whom are African American.

God, wasn’t it them that attacked this lawyer of impeccable credentials? The Black man I chose has been a judge more than 10 years. Is it that some will never see a Black man as qualified no matter his achievements? What more can one achieve? The other two have never been —

But then, a few days later, it looked like there was indeed some there there. It came out that there were some credit card statements that showed that Nathan Wade had bought tickets to vacation destinations for himself and for Fani Willis. So it started to look like this is more than just a figment of someone’s imagination. But Fani Willis and her office were convinced that there is really no legal basis for an affair to result in her being disqualified.

She files a motion that essentially acknowledges the affair. It included a sworn affidavit from Nathan Wade in which he said yes, there was an affair. It started in 2022 after I’d started working for the DA’s office in November 2021. But the argument was yes, there is some there there. However, Judge, there’s no need for an evidentiary hearing. Just looking at the law, there is no reason why this relationship between two consenting adults in their 50s should have any bearing on an election interference case involving a former president of the United States.

But another dramatic moment comes when the judge basically says, look, we’ve got to determine the contours of this thing. Because if these allegations were true, there is a possibility that this did constitute a conflict of interest or an appearance of a conflict of interest, which might be enough for him to disqualify these prosecutors. So he went ahead and he set the evidentiary hearing.

And the judge’s decision was a tremendous loss for Fani Willis and her office. And not only because she felt like this was an absolutely untoward and offensive intrusion into her personal life. But it also meant that this question was live. This question of whether or not there was some basis to disqualify her and her office and send what without question is the biggest case she’ll ever have to a place where we’re really not sure whether it’ll end up in a trial at all.

We’ll be right back.

So Richard, headed into Thursday’s evidentiary hearing, this highly anticipated legal session, what are the biggest questions that everyone’s looking for answers to?

Well, some of the biggest questions were laid out by the judge himself. And they all had to do with his interest in the extent to which there was some kind of financial benefit to these prosecutors as a result of this criminal case. The first question has to do with timing. Fani Willis and Nathan Wade have said their relationship started after November 2021, which is this key date when he begins working as a contractor for the Fulton County District Attorney’s Office.

Michael Roman’s lawyer, a lawyer named Ashleigh Merchant, had asserted that she was going to be able to prove that the affair started beforehand. And all this we think is of interest to the judge because it just looks different when you’re thinking about the question of self-dealing.

Did you hire a guy and this guy is someone you, after long hours at the office or whatever, you fell for and things progressed from there? Or was it somebody who was really already established as a boyfriend? And what you’re really doing is hooking up your boyfriend with a plum job. And so that was one key piece and one key question everyone had going in.

The second had to do more with the money as it pertains to the trips that Fani Willis and Nathan Wade took together. To Aruba, to California wine country. The prosecutors had claimed that they roughly split the costs of these trips. They didn’t provide a huge amount of evidence. They provided a little bit of evidence that seemed to hint at this idea. But the judge obviously wanted to see a lot more. And in fact, during the hearing, both of these issues were indeed quite big.

OK, so walk us through the most important moments of testimony, especially as they relate to these two key questions.

Thank you all. Please be seated. All right, we are on the record with 23 —

Well, the first issue, the timing issue, when did the affair start, was something that we thought was going to be answered, because Michael Roman’s lawyer said it was going to be answered, by a man named Terrence Bradley, who received a subpoena to testify.

Good morning, Mr. Bradley. How are you?

Not happy to be here, I’m assuming.

OK. I understand. Thank you for being here.

Wasn’t by choice.

Mr. Bradley is a former law partner of Nathan Wade’s. He also served for a time as Nathan Wade’s divorce lawyer.

When did Mr. Wade come to you to file the divorce action in Cobb County?

Your Honor, that’s privileged information.

But when Terrence Bradley took the stand, almost immediately he was met with a barrage of concerns from defense lawyers. And they threw up all these objections.

Are you aware of when their romantic relationship began?

Your Honor, I’m going to object. That relates to privilege. She says that he began —

Some of them on some technical legal grounds, some of them on this very specific technical legal ground that there was an attorney-client privilege that should prevent him from discussing anything having to do essentially with the affair.

And I have consulted with the bar. I cannot reveal anything that I saw or learned.

Mr. Bradley is sitting on the stand saying, look, I talked to the Bar Association. There’s really very little for me to do here. If I want to keep my law license, I need to just keep it zipped.

So Mr. Bradley, you may be excused for now. Thank you. We will call Mr. Yuri.

So as all this is unfolding and there’s a little bit of chaos in the courtroom and you can see that some people’s hackles are being raised, Michael Roman’s lawyer says, OK, well, I’m just going to call another person that I’ve served a subpoena.

Would you please state and spell your full name for the court?

Robin Beatrice Yeartie.

This is a woman named Robin Yeartie.

Can you tell the judge when you first met Ms. Willis?

In college.

Who is a former friend of Fani Willis.

And do you understand it that their relationship began in 2019 and continued until the last time you spoke with her?

And you were essentially her best friend during this time, right?

Not best friend, good friend.

Good friend. OK, close friend.

And she asserted that she knew Fanni quite well. And that Fanni Willis’s affair with Nathan Wade started before his start date of November 2021.

A pretty key piece of testimony that directly contradicts what Wade and Willis claim to be the starting point of their relationship.

Yes, she was very emphatic about this point.

You have no doubt that their romantic relationship was in effect from 2019 until the last time you spoke with her.

So it was obviously a very dramatic moment. And it of course, raises the question of whether or not someone is lying.

Another thing that Ms. Yeartie’s testimony did was it gave the defense attorneys the ability to call their next witness to the stand.

Please state and spell your name for the court.

My name’s Nathan Wade.

Who was none other than Nathan Wade himself.

When did your romantic relationship with Ms. Willis begin?

When in 2022?

Early 2022.

So Nathan Wade takes the stand and he continues to insist that the romantic relationship between him and Fani Willis began in 2022 after he’d been hired by her to do. The Trump case. But a lot of his testimony centered around questions about whether or not she had paid him for roughly half of all of these trips.

What I allege is that our travel was split roughly evenly. So where you see I have booked a flight or I’ve paid for a flight with my credit card, what you don’t see is that she covered her own flight reimbursement to me.

So this roughly sharing travel, you’re saying she reimbursed you.

And where did you deposit the money she reimbursed you?

That was cash. She didn’t give me any checks. So she paid you cash for her share of all these vacations.

Mr. Schaefer, you’ll step out if you do that.

He claims that Fani Willis repaid him for a number of these travel related vacation expenses in cash. In fact, everything got repaid in cash.

2023 December, you said you didn’t have any receipts.

I do not have any receipts, I did not have any receipts.

But you did travel with Ms. Willis.

He also said at one point that he didn’t have any deposit slips that showed that he’d received the cash and then deposited it. That she was somebody who was an independent woman. It was very important for her to make sure that they more or less went Dutch on stuff. And that the way she did it was not through an app. It wasn’t by writing a check. It wasn’t Venmo. It was with physical American currency.

So Wade is saying this was all on the up and up. Fani Willis, his girlfriend at the time, was paying for half of everything. But he can’t prove it because she’s paying him back in cash. And he doesn’t have any records of depositing that cash.

Yeah, that’s right. And as you can imagine, this was received with something like extreme incredulity from the defense lawyers.

And she paid you cash for both of your portions or just hers?

OK. So that trip Belize — just Belize — she paid you for everything on Belize.

The entire trip.

OK. So the —

And of course, to the defense lawyers, all this felt a little bit too convenient. The fact that these cash payments of course, would have no record to preserve that they actually happen.

Right. So at this point — and Richard, I was watching some of this testimony. Things are not going super well for Fani Willis or Nathan Wade. We’ve got this witness saying, the relationship between the two of them started earlier than either has acknowledged. We have no records that Fani Willis reimbursed Wade. It’s rough sledding.

That’s right. And —

All right. Ms. Merchant, any other witnesses.

Yes. We would call Fani Willis to the stand.

In the middle of all this steps, Fani Willis.

We would ask the court that the court allow Ms. Willis to be called and interrogated on these matters.

And I would too, Your Honor.

Who walked unaccompanied through the front door of the courtroom.

I’m ready to go.

And she said something to the effect of, let’s do this. And she said at a time when her lawyer was trying to argue to the judge that there was no reason why her testimony should even be necessary. But she really made this dramatic decision to go ahead and put herself on the stand.

Ms. Willis, when — how did you know to come into the courtroom right then?

There were people that was pacing in my office.

And I heard someone yell, his testimony is done. It only made sense to me that I would be your next witness. And I’ve been very anxious to have this conversation with you today. So I ran to the courtroom.

So as soon as —

It was very much in keeping with Fani Willis and her personality, which is extremely big. So she is confronted by Ashleigh Merchant, the lawyer for Michael Roman. And these two women have this very intense faceoff.

Let’s start back in 2019. So you and Mr. Wade met in October of 2019 at a conference.

That is correct. And I think in one of your motions, you tried to implicate I slept with him at that conference, which I find to be extremely offensive. I stayed —

And from the get-go, it’s obvious that Fani Willis is extremely angry.

And keep the answers confined to the questions as best you can I think you’ll have more than enough ample opportunity on — when the state — was it able to highly offensive when someone lies on you, and it’s highly offensive when they try to implicate that you slept with somebody the first day you met with them. And I take exception, too.

All right. Well —

And it was just a searing a series of moments.

No, no, no, no, this is the truth.

Ms. Willis, Mr. Mr. Santana, thank you. We’re going to take five minutes.

And the judge, Judge McAfee, basically shut the proceedings down for about five minutes, which was very judge McAfee thing to do. He’s a very even-keeled judge. And you could tell he needed to just put a damper on things and give everybody a chance to to, including, Fani Willis, to just cool down.

And what do we end up learning from Fani Willis dramatic testimony here about some of the key questions. Well, we have been talking about. Well, one of the most important things we learned from Fani Willis testimony was that she is going to stick to her story and Nathan Wade’s story.

And you all start. When did you start dating? When I started dating, Mr. Wade it was right around then.

April 2020 — 2? 22, yes.

2022. That their romantic relationship really only blossomed in 2022.

It’s not like when you’re in grade school and you send a little letter and it says will you be my girlfriend and you check it. I don’t know if day that we started seeing each other, but it was early ‘22 is my recollection.

After, she hired him to work on the Trump case.

I would say we had a tough conversation in August.

She also told us that they stopped dating sometime around the summer of 2023 before the Trump indictment was handed up.

So let’s just back up and talk about the first time that you went to Florida with Mr. Wade. That was the time that you said you stayed in Miami at the hotel —

And there was also this really interesting conversation about the fact that it was Nathan Wade who had put so many of these travel related charges on his own credit card.

So yes, he is the original one that does it. Mr. Wade is a world traveler. I’m not as versed as him. He’s been to six of the seven continents. And so he has both a personal travel agent. And he also has a cruise traveler.

She said that he’s a world traveler, that he’s really — in that relationship, he was the guy who was more experienced and in setting up travel plans and paying for them.

I know he initially paid for it.

Did you pay him back?

For the cruise and for Aruba, yeah, I gave him his money before we ever went on that trip. You gave him cash before you ever went on the trip?

OK. And so when you got cash to pay him back on these strips, would you go to the ATM? No, lady. You would not go to the ATM. No. And then there was also a really interesting conversation about why she relied so much on cash to reimburse him for some of these travel expenses. So the cash that you would pay him wouldn’t get it out of the bank

I have money in my house.

You have money in your house. So it was just money that was there.

When you meet my father, he’s going to tell you as a woman, you should always have — which I don’t have, so let’s don’t tell him that. You should have at least six months in cash at your house at all time. Now I don’t know why this old Black man feels like that. But he does. When we was growing up —

Her argument, was it? It was really based in a lot of things that her father who she’s very close to and who really played a very big role in raising her passed on to her. Which is that you need to have a certain amount of cash around on you. If you’re a woman and you go on a date with a man, you better have $200 in your pocket. So if that man acts up, you can go where you want to go.

There is an empowering element of this that he taught her.

It’s interesting that we’re here about this money. Mr. Wade is used to women that — as he told me one time, the only thing a woman can do for him is make him a sandwich. We would have brutal arguments about the fact that I am your equal. I don’t need anything —

Ms. Willis also made it clear that in this romantic relationship, there was no question that she wanted to be treated as an equal. And she, in fact, called out Mr. Wade for some sexist ideas that he had.

Which is why I always give him his money back. I don’t need anybody to foot my bills. The only man who’s ever foot my bills completely is my daddy.

And when you heard this coming from her or at least when I heard it coming from her, you had this coherent idea of why somebody like Fani Willis would be so reliant on cash. And it also served in a way to buttress what Nathan Wade had just said. The fact that she was a person who paid him back in this way. And listening to it, I went from a sense of, OK, well this sounds bizarre that you would just show up at your boyfriend’s house with an Adidas bag stuffed with bills. To something that’s more like, well, OK, this is plausible. This is something that’s been passed down.

And it’s something that you could maybe — I can’t verify it, but it just seems like something that would be plausible in this moment when cash is on the way out for some people. But for some other people, it really feels like an empowering tool.

Right. And in the end, she doesn’t give an inch on these questions of when the relationship started and whether she benefited from it.

That’s right, she stuck to her guns. And she also had a really dramatic moment where she tried to remind everyone who was following along that she was not on trial.

So your office objected to us getting Delta records for flights that you may have taken when Mr. Wade —

Well, no, no, no. I object to you getting records. You’ve been intrusive into people’s personal lives. You’re confused. You think I’m on trial. These people are on trial for trying to steal an election in 2020. I’m not on trial no matter how hard you try to put me on trial.

So my question —

She said it was the people who tried to overturn the election who were on trial. And that was one of the moments that really sent a real shock through the courtroom. You have this melodrama, this footnote that’s now ballooned into its own story. And it was a very interesting moment of redirecting the flow of the conversation back to very fundamental questions about democracy and efforts to subvert it.

You can sit down. You’re done for the day.

You want me to leave the courtroom.

Or you can sit at the counsel table. We don’t need you in the witness box.

Richard, by the end of this testimony. Yortie, Wade, Willis — a pretty complicated portrait has emerged of this relationship that’s now at the center of these questions of whether this case involving democracy moves forward. I mean, this one witness says the relationship starts before Willis hired Wade. But it’s just her word. There’s no hard evidence. And Wade and Willis under oath disagree.

It becomes clear that we did pay for a lot of travel for Willis. And yet, Willis says she reimbursed him, but there’s no evidence that either of them can produce to verify that. So there aren’t really smoking guns in either direction.

Yeah, I think that’s right. I mean, what we do know is that we’re going to have a lot more testimony we’re going to have more witnesses who will probably be called but I do think that this has given Donald Trump and his allies the ability to create a kind of plume of suspicion that there were bad intentions behind this case. And I think we should think about what the real practical ramifications of that issue are. And by an issue, I mean a public relations loss for the district attorney’s office.

It has a real potential material effect because the jury that sits to decide whether or not Donald Trump broke the law in Georgia will come from Fulton County. And if they continue to read headlines that say that something is fishy about that Fani Willis and her boyfriend or ex-boyfriend and their travel, you could potentially see a greater possibility that at the very least, one of those 12 future jurors decides that something is too fishy for them to vote guilty.

And in that way, this entire drama is extremely relevant no matter what the judge rules in the coming days.

In other words, no matter what the judge decides, whether he keeps them on the case or disqualifies Willis and Wade, something about this case in its fundamental mission has been altered here. And maybe weakened.

I think that’s possible. And one of the things I find so remarkable is that we’ve all thought of the Georgia case as one that really couldn’t be touched by Donald Trump if he were to be re-elected. He couldn’t pardon himself. He couldn’t direct his future attorney general to dismiss the case.

And yet, here we are with this threat to the Georgia case that’s coming from a very different place.

That’s coming from what some people would argue would be a lapse in judgment. It’s almost unfathomable to imagine that a history could be bent by something like that. But here we are.

[MUSIC PLAYING] Well, Richard, thank you very much. We appreciate it.

Thank you, Michael.

The hearing is scheduled to resume this morning, with Fani Willis expected to return to the stand. A ruling on whether she and Nathan Wade should be removed from the case is expected in the next few weeks.

Here’s what else you need to know today. A judge in New York has officially scheduled the first criminal trial against Donald Trump to begin on March 25th, ensuring that the former President will face at least one jury before election day. That trial, led by the Manhattan district attorney, will focus on allegations that Trump falsified business records during his 2016 presidential campaign in order to hide a sexual relationship with an adult film star.

And police in Kansas City said they believed that a dispute between teenagers was the cause of a mass shooting at a Super Bowl victory celebration that injured nearly two dozen people and killed a 43-year-old woman. Police identified that woman as Elizabeth Galvin, a local DJ whose son was also shot in the leg during the gunfire.

Today’s episode was produced by Rob Zipco, Sydney Harper, and Alex Stern. With help from Rachelle Bonja. It was edited by Devin Taylor, contains original music by Dan Powell and Marion Lozano, and was engineered by Chris Wood. Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly. Special thanks to John Ketchum.

That’s it for The Daily. I’m Michael Barbaro. See you on Monday.

The Daily logo

  • February 19, 2024   •   35:50 The Booming Business of Cutting Babies’ Tongues
  • February 16, 2024   •   39:24 An Explosive Hearing in Trump’s Georgia Election Case
  • February 15, 2024   •   29:38 How China Broke One Man’s Dreams
  • February 14, 2024   •   33:06 The Biden Problem Democrats Can No Longer Ignore
  • February 13, 2024   •   27:23 Why the Race to Replace George Santos Is So Close
  • February 12, 2024   •   21:57 Why Boeing’s Top Airplanes Keep Failing
  • February 11, 2024   •   42:04 The Sunday Read: ‘The Unthinkable Mental Health Crisis That Shook a New England College’
  • February 9, 2024   •   34:05 Kick Trump Off the Ballot? Even Liberal Justices Are Skeptical.
  • February 8, 2024   •   36:53 A Guilty Verdict for a Mass Shooter’s Mother
  • February 7, 2024   •   29:15 El Salvador Decimated Gangs. But at What Cost?
  • February 6, 2024   •   31:45 The U.N. Scandal Threatening Crucial Aid to Gaza
  • February 5, 2024   •   25:10 The 1948 Economic Moment That Might Explain Our Own
  • Share full article

Hosted by Michael Barbaro

Featuring Richard Fausset

Produced by Rob Szypko ,  Sydney Harper and Alex Stern

With Rachelle Bonja

Edited by Devon Taylor

Original music by Marion Lozano and Dan Powell

Engineered by Chris Wood

Listen and follow The Daily Apple Podcasts | Spotify | Amazon Music

In tense proceedings in Georgia, a judge will decide whether Fani T. Willis, the Fulton County district attorney, and her office should be disqualified from their prosecution of former President Donald J. Trump.

Richard Fausset, a national reporter for The Times, talks through the dramatic opening day of testimony, in which a trip to Belize, a tattoo parlor and Grey Goose vodka all featured.

On today’s episode

online school business plan

Richard Fausset , a national reporter for The New York Times.

Fani Willis is pictured from the side sitting behind a witness stand. She wears a pink dress.

Background reading

With everything on the line, Ms. Willis delivered raw testimony .

What happens if Fani Willis is disqualified from the Trump case?

Read takeaways from the hearing .

There are a lot of ways to listen to The Daily. Here’s how.

We aim to make transcripts available the next workday after an episode’s publication. You can find them at the top of the page.

The Daily is made by Rachel Quester, Lynsea Garrison, Clare Toeniskoetter, Paige Cowett, Michael Simon Johnson, Brad Fisher, Chris Wood, Jessica Cheung, Stella Tan, Alexandra Leigh Young, Lisa Chow, Eric Krupke, Marc Georges, Luke Vander Ploeg, M.J. Davis Lin, Dan Powell, Sydney Harper, Mike Benoist, Liz O. Baylen, Asthaa Chaturvedi, Rachelle Bonja, Diana Nguyen, Marion Lozano, Corey Schreppel, Rob Szypko, Elisheba Ittoop, Mooj Zadie, Patricia Willens, Rowan Niemisto, Jody Becker, Rikki Novetsky, John Ketchum, Nina Feldman, Will Reid, Carlos Prieto, Ben Calhoun, Susan Lee, Lexie Diao, Mary Wilson, Alex Stern, Dan Farrell, Sophia Lanman, Shannon Lin, Diane Wong, Devon Taylor, Alyssa Moxley, Summer Thomad, Olivia Natt, Daniel Ramirez and Brendan Klinkenberg.

Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly. Special thanks to Sam Dolnick, Paula Szuchman, Lisa Tobin, Larissa Anderson, Julia Simon, Sofia Milan, Mahima Chablani, Elizabeth Davis-Moorer, Jeffrey Miranda, Renan Borelli, Maddy Masiello, Isabella Anderson and Nina Lassam.

Richard Fausset , based in Atlanta, writes about the American South, focusing on politics, culture, race, poverty and criminal justice. More about Richard Fausset

Advertisement

  • About urbanplanet
  • Visitor Maps

Walks in Ile-de-France

Urban situations.

Gorky Park in Moscow in summer

  • Moscow, the city for life – Russia

Moscow Urban Forum in Moscow

Moscow Urban Forum in Moscow © C.Horn 2013

Recently the Moscow Government published under the headline “Moscow, the city for life” its seven development priorities. A document distributed at the Moscow Urban Forum in December 2013.

Moscow is with a population of over 12 million people one of the biggest metropolis in the world. The real number of citizens is difficult to establish as Moscow is the destination of many migrants, legal and otherwise, drawn by higher salaries and better services and living conditions. In 2010 alone, 126,000 newcomers were officially registered in the city, but the actual number is certainly much higher. The Moscow International Internet Portal indicates that “By some estimates together with commuters working and studying in Moscow, migrants, transit visitors and tourists the daily actual population of Moscow amounts in general to 15 – 20 million people”. It is forecast that by 2035 the population of the Moscow region will increase by 4,000,000 people and amount to 22,800,000 people.  It is expected that by 2020 passenger traffic generated by the ‘New Moscow’ will double whereas the capacity of the existing infrastructure is already exhausted.

Inner city road in Moscow

Inner city road in Moscow © C.Horn 2012

After adopting in 2011 different government programs for the key directions of the capital’s development, the Moscow Government worked out in 2013 its main objectives for the creation of comfortable living conditions with the definition of seven development priorities: 1) Mobile City; 2) Comfortable urban environment; 3) Healthy city; 4) Well-educated city; 5) Socially protected city; 6) New economics of Moscow; 7) Open Moscow.

It is a large and ambitious programme highlighting the goals reached and progress made in the last years, and illustrating the objectives for the next years in numbers and graphics.

Moscow development priorities, Mobile City

Moscow development priorities, Mobile City © Moscow

An important part takes the improvement and development of the transport infrastructure. Moscow is literally suffocated by the significant growth of the personal car fleet, doubling from 2.6 millions cars in 2000 to 4.5 million in 2012 and the increase of commuting du amongst others to the ongoing separation of business centres and residential areas. Over two-thirds of the municipal investments have been assigned in future for the improvement and modernisation of the transport infrastructure, roads and public transport, an estimated 329 billion roubles for 2013.

Moscow Subway Plan 2013-2020

Moscow Subway Plan 2013-2020 © Moscow Subway

Today over 60% of the total volume of Moscow passenger transportation is carried by the subway and this traffic capacity should increase by 1.2 billions persons annually. Just to illustrate the ambitions, the program foresees to rise the average annual construction of subway stations from 2.75 stations, from 2009 – 2012, up to 9.1 stations per year for the period 2013-2020, with the final objective to construct 73 new stations by 2020. They say themselves, that it is the most rapid construction program in the entire history of the Moscow subway. In comparison the metro line of the Paris metropolis, Le Grand Paris Express, foresees to build 205 km of metro lines and 72 new stations between 2013 and 2030. It seems that Moscow want to do in less than half the time.

The development priorities draw the picture of a metropolis with a population using in the last years more intensely the public spaces, the cultural institutions, the shopping area and demanding for a higher urban living standard. A population that has better access to medical facilities and a growing life expectancy, 75.8 years in 2012, and a growing natality rate. A population with opportunities for a better education starting from more kindergartens over preschools to high schools. Interesting is the development of the average salary of a school teacher in Moscow, from 39200 roubles in 2010 up to 64100 roubles in 2013: an average annual growth of 12% in a context of an inflation of approximately 6 %, leaving a real salary growth of 6 % per year. Not bad, seen from a Western European perspective.

Pedestrian Street in Moscow

Pedestrian Street in Moscow © C.Horn 2013

But Moscow also wants to be a city that cares about its less fortunate citizens. The program is about social protection of older generations, assistance to needy families and persons with limited capabilities. It is about free access to public services, like transport, medical treatment, recreation, financial support and accessibility of public buildings. It also concerns providing housing for certain categories of citizens, probably one of the most difficult task, as Moscow has been ranked regularly among the five most expensive cities in the world in terms of the cost of housing.

To finance this new and improved public facilities and services, the Moscow Government counts on the dynamic of investments, supposed to grow from 732 billion roubles in 2010 up to 1719 in 2016. A mixture of better services for the investors, improved infrastructures and tax incentives should keep the dynamic going.

Gorky Park in Moscow in summer

Gorky Park in Moscow in summer © www.2away.de

The Open Moscow development priority aims to create and strengthen the links between to residents and the public services. Improvements in the information and communication with the citizens, in the collecting and carrying out of suggestions of the citizens, and monitoring the activities of the public officers of municipal services, probably to fight corruption and try to establish a kind of confidence. Different internet sites like the Our City Website , regrouped in one Open Data Portal , should play in mayor part in this new Open Moscow development.

This program looks like a step in the right direction. It is developing Moscow towards a multi-layer, multi-functional city, trying to diversify the transport system, the municipal offer in public spaces, recreation and medial facilities, and supporting the poorer populations. The success of the renewal and transformation of the Gorky Park is a sign of these multi-functional and high-quality public spaces and the demand of the citizens for such spaces.

What is still missing for me is a clearer image of what Moscow wants to be in its whole, and in its parts. For the moment the document is set up as a catalogue of good intended programs, but not yet as an integral city development program. An example is the important investments in the public transport and in the road system, with the hope to encourage the citizens to abandon their excessive use of personal transport. But as long as the Moscow develops its road and parking system, citizens might prefer their car to public transport. Further detailed choices have to be taken on the different aspects of these programs and their feasibility in the near future.

Annotation: For this article I analysed the English version of the publication “Moscow, the city for life – Moscow development priorities” from the Moscow Government. During the lecture I got the impression that some mistakes had been made in the English translation. Download for the Russian version of the document (pdf) : Moscow City for life ru

Author: Christian Horn is the head of the architecture and urban planning office rethink

Print Friendly, PDF & Email

Related posts:

  • The Japanese railway stations, a model for the Grand Paris ? – France
  • The potential of Moscow’s industrial zones – Russia
  • 18th August 2012 Moscow – Russia
  • Hosting two major sports events – Russia
  • The Baltic Pearl, St Petersburg – Russia

Axel

Hi, I have not been able to obtain this document in english. Do you by any chance have it and can share it with me? Please contact me at [email protected]

Nurul nisa

Nice. Can I have the English documents?

Christian Horn

Hello, thank you for your interest. I have the Russian version in PDF and I can send it to you, if you like. But the English documents only on paper. Best regards, Christian

dewi

Poster une réponse

Commenter -->

Code Anti-spam

Code Anti-spam *

Ce site utilise Akismet pour réduire les indésirables. En savoir plus sur comment les données de vos commentaires sont utilisées .

Link office Rethink – solutions for the built environment

Follow us on.

twitter

twitter stream rethink_obe

Nous poursuivons notre projet de #requalificationurbaine de la Résidence de l’Avre à Les-Clayes-sous-Bois en phase PRO avec une attention toute particulière portée sur la gestion des eaux pluviales sur le site. #Ecology #rethink pic.twitter.com/1NTxZ6jNeb

Il y a 10 mois De RETHINK, office for the built envionment's Twitter via Twitter Web App · Répondre · Retweeter · Favori

Dans le cadre de la requalification urbaine de la Résidence de l'Avre à Les-Clayes-sous-Bois pour le groupe #Polylogis , nous poursuivons le projet d’aménagement des espaces extérieurs aux côtés de Philippe Buisson, paysagiste mandataire. #Ecology #rethink pic.twitter.com/QrJWjaqcav

Il y a 11 mois De RETHINK, office for the built envionment's Twitter via Twitter Web App · Répondre · Retweeter · Favori

#Materials : Polyurethane has excellent thermal insulation features. It is made from petrochemical products and is thus non biodegradable and harmful for the environment. Its recycling into an insulation foam helps reduce its environmental impact #rethink #ecology #recycle pic.twitter.com/UomcTJPDU1

Il y a un an De RETHINK, office for the built envionment's Twitter via Twitter Web App · Répondre · Retweeter · Favori

#materials : cellulose wadding is an excellent bio-based insulation material with a lifespan of up to 20 years. It is made from #Recycled paper and cardboards that are crushed then mixed with boron salt. It is very affordable however it is not water resistant. #rethink #Ecology pic.twitter.com/QSveGaGsuX

#Materials : often confused with plastic floorings, #linoleum is a sustainable bio-based material. Made with chalk, resin, natural pigments, jute, wood powder and linseed oil, it is an environmentally friendly alternative to polymer floors such as PVC #rethink #Ecology pic.twitter.com/rtzmcI27Nk

News / Actualités / Aktualitäten

Smarter conference / dl 17.07.2020, uia-hyp cup / dl 30.8.2020, conference fptlc / 31.8-2.9.2020, conference real corp / 15-18.9.2020, conference richard sennett / 10.9.2020, architecture competition/ dl 30.9.2020, urp 2020 / 25-27.11.2020, articles récents.

  • Low Carbon Materials
  • Biodiversity in cities – France
  • Aus Frankreich
  • Die kleine Ringbahn von Paris – Frankreich
  • Plans action climat, entretien avec Yann Françoise
  • Climate action plans, interview with Yann Françoise
  • Grüne Welle – Frankreich
  • Paris, entschleunigt – Frankreich
  • Nicht mehr Bauen ? – Frankreich
  • Mehr Fahrradfahrer in Paris – Frankreich
  • Climate action plans, an essential planning tool for cities
  • Kopenhagen CO2 neutral – Dänemark
  • Rechte für die Seine ? – Frankreich
  • Boulevard Périphérique von Paris – Frankreich
  • Le Plan Climat de Berlin – Allemagne
  • Notre-Dame de Paris – Frankreich
  • Der Klimaschutzplan von Paris – Frankreich
  • City centres in the Paris metropolitan area – France
  • Gilets Jaunes – Frankreich
  • Sozialer Wohnungsbau – Frankreich
  • Umweltschutz und Bauprojekte – Frankreich
  • Zwischennutzung im Aufwind – Frankreich
  • Mobilisierung der Architekten – Frankreich
  • Industrial sites and territories – Europe
  • Velib’ & Co., Paris – Frankreich
  • Carmes Polytechnique, housing in the heart of Paris – France
  • Architekten in Frankreich
  • Barcelonas Stadtautobahnen – Spanien
  • Hurrikan Irma, Saint-Martin – Frankreich
  • Innovation und Beton – Frankreich
  • Paris entdeckt den Holzbau – Frankreich
  • Stadt und Land – Frankreich
  • Die Banalisierung der Champs-Elysées – Frankreich
  • Sidi El Houari, Oran – Algerien
  • Urban numbers
  • The blue heart of Tatarstan – Russia
  • Der Bauschutt des Grand Paris Express – Frankreich
  • RS1 Bicycle highway n°1 – Germany
  • 1t verbautes Holz gleich 1t gebundenes CO² – Frankreich
  • Sotchi, les défis de l’héritage olympique – Russie
  • Redesigning open spaces of a public housing estate – France
  • Fußball-Europameisterschaft 2016 – Frankreich
  • On the edge of the Paris metropolis – France
  • Le Canopée Paris – Frankreich
  • « Réinventer Paris » Gratis Entwerfen für Paris – Frankreich
  • Die Eventisierung von Städten, Hamburg Hafencity – Deutschland
  • Der Industriegürtel von Saint Petersburg – Russland
  • Umbau der Uferschnellstrassen in Paris – Frankreich
  • Goma, entre Lac Kivu et le Nyiragongo – RD Congo
  • Kaliningrad, das Herz der Stadt – Russland
  • Die Philharmonie de Paris und Jean Nouvel – Frankreich
  • Le Corbusier und der Faschismus – Frankreich
  • Goma, ein Phoenix in der Asche – DR Kongo
  • Klimakonferenz Paris – Frankreich
  • 7th January 2015, Paris – France
  • Improving sustainable mobility in Gdansk – Poland
  • Plotting Abu Dhabi – UAE
  • Al Ain, eine Gartenstadt – UAE
  • Le quartier Xujiahui à Shanghai – Chine
  • Towards active mobility – Europe
  • Die Metropole des Grand Paris – Frankreich
  • Baustopp bei der Samaritaine – Frankreich
  • Rethinking urban expressways – World
  • Solar Decathlon 2014 in Versailles – Frankreich
  • La Défense, a unique business district – France
  • 16th March 2014, Crimea – Ukraine
  • Kazans neue Städte – Russland
  • Die Fondation Louis Vuitton in Paris – Frankreich
  • Pajol, ein neues Stadtviertel – Frankreich
  • 27th November 2013, Rome – Italy
  • Building sustainable new towns for Egyptians
  • Playtime, le corps dans le décor – France
  • Tatarstan, un territoire dynamique – Russie
  • Schwimmende Gärten in Paris – Frankreich
  • Grandes ambitions urbaines de Bakou – Azerbaïdjan
  • Stadterneuerung und Urheberrecht – Frankreich
  • Dubaï, entre marginalisation urbaine et zoning fonctionnel – EAU
  • Connecting the Grand Paris – France
  • Mutations urbaines autour de la baie de Vitoria – Brésil
  • Der Erfolg der Tramways – Frankreich
  • Haussmann and the buildings of Paris – France
  • Haussmann und die Gebäude von Paris – Frankreich
  • Haussmann et les immeubles de Paris – France
  • National assembly in Brasilia by Oscar Niemeyer – Brazil
  • Trying to understand big data – World
  • Ägyptens neue Städte – Ägypten
  • Dakar, un chantier en suspens – Sénégal
  • Quatre ans après les jeux olympiques – Chine
  • Die Marke Eiffelturm – Frankreich
  • La ville s’adapte au vélo – Monde
  • Das Bergbaurevier Nord-Pas-de-Calais – Frankreich
  • Taichung gateway park city – Taiwan
  • Le Mapocho, un nouveau lien pour Santiago – Chili
  • 6th May 2012 Bastille Paris – France
  • Offshore Windparks – Frankreich
  • Métro à Kaohsiung – Taiwan
  • Difficultés de la gestion urbaine à Santiago – Chili
  • Unterschätzte Baukosten – Frankreich
  • Eine Villa Medici, Clichy-Montfermeil – Frankreich
  • Wohnungsmangel und Armut – Frankreich
  • The post-it competiton is invading La Défense – France
  • Balzac ist weg – Frankreich
  • La Défense Bürotürme versus Campus – Frankreich
  • Die Metamorphose des 18. Arrondissement von Paris – Frankreich
  • La Défense 2050, au-delà de la forme – France
  • Roland-Garros reste à Paris – France
  • Die PPP als Allheilmittel – Frankreich
  • Bunte Linien für die Metropole Paris – Frankreich
  • Paris, vor 150 Jahre von 12 auf 20 – Frankreich
  • Shanghai, Capitale de l’industrie créative – Chine
  • Dünkirchen – Frankreich
  • Atelier d’été 2010, interface urbain rural – France
  • Die Eroberung der Seineufer, Paris – Frankreich
  • Bergerie de Villarceaux – Frankreich
  • Les Halles, Paris – Frankreich
  • Vitória – Brasilien
  • Hôtel Lambert, Paris – Frankreich
  • Paris Métropole meets NRW – Frankreich, Deutschland
  • Le Grand Pari(s) – Frankreich
  • Nemausus, Kulturerbe des 20. Jahrhunderts – Frankreich
  • Sommerloch – Frankreich
  • Schwierige Zeiten für Hochhäuser – Frankreich
  • Die Kaserne De Bonne in Grenoble – Frankreich
  • Wächst Paris über sich hinaus ? – Frankreich
  • Renzo Piano und Le Corbusier – Frankreich
  • Auf eine Neues, Ile Seguin – Frankreich
  • Im Herzen der Stadt von Lyon – Frankreich
  • Hochhausfieber in Paris – Frankreich
  • Die Erneuerung von La Défense – Frankreich
  • PIDUD Challenging Urbanism – France
  • Constructing an elegant bridge – France
  • Die Simone de Beauvoir Brücke in Paris – Frankreich
  • Der Showroom Guerlain in Paris – Frankreich
  • The Great Mosque of Porto-Novo – Benin
  • Logistics centre for containers – France
  • Paris Air Terminal Collapse Report – France
  • Fire Station Living de Paris – France
  • Das Kulturministerium in Paris – Frankreich
  • Das Forum des Halles in Paris – Frankreich
  • Shigeru Ban in Paris – Frankreich
  • Centre National de la Danse – Frankreich
  • Centre National de la Danse – France
  • Forum 2004, Konferenz in Barcelona – Spanien
  • Der Einsturz des Terminal 2E in Paris – Frankreich
  • Flux des publications
  • Flux des commentaires
  • Site de WordPress-FR

Commentaires récents

  • th.al dans La Défense, a unique business district – France
  • Bistro de l‘Arche - La Défense (FR) - Rethink dans La Défense – Frankreich
  • Reconstruct Goma - Goma (DRC) - Rethink dans Goma, entre Lac Kivu et le Nyiragongo – RD Congo

Copyright © 2024 Urbanplanet

Powered by WordPress and Origin

IMAGES

  1. School Business Plan Template in Word and Pdf formats

    online school business plan

  2. School Business Plan Template

    online school business plan

  3. How to Write a Business Plan for Starting a School

    online school business plan

  4. Editable School Marketing Plan Template

    online school business plan

  5. FREE School Business Plan Template

    online school business plan

  6. 37+ FREE School Plan Templates [Edit & Download]

    online school business plan

VIDEO

  1. Can Students Really Start A Business??

  2. BUSINESS EDUCATION VIDEO

  3. Empowering Tomorrow's Leaders: Navigating the Challenges and Triumphs of Preschool Education

  4. Play School Business Plan

  5. My Students Small Online Business #supportsmallbusiness #workfromhome #youtubeshorts #shorts

  6. Join us as we tour Paula Dixon's CNA School in Nevada

COMMENTS

  1. School Business Plan Template [Updated 2024]

    Your school business plan is a living document that should be updated annually as your company grows and changes. With regards to funding, the main sources of funding for schools are donations and gifts, tuition, personal savings, credit cards, bank loans, and angel investors.

  2. School Business Plan [Free Template

    Download Template Create a Business Plan High demand and a recurring revenue model make starting a school business a lucrative and rewarding profession. Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

  3. PDF Business Plan Development for Online Learning

    Business Plan Development for Online Learning This is a project planning guide for teams developing online learning environments. All of the components relate to each other and are organized in a way that encourages teams to discuss and determine which of the aspects fit with their online project.

  4. 8 Steps to Building an Online Course Business (+ Business Plan Template)

    Step 1: Decide what to teach Step 2: Create a business plan for your online training business Step 3: Validate market demand Step 4: Create a compelling and unique brand Step 5: Build your audience Step 6: Create an online course Step 7: Focus on customer success Step 8: Scale your business Download Free Online Course Business Plan Templates here!

  5. How To Start Your First eLearning Business

    An eLearning business is an online platform that educates people, either by imparting niche-specific knowledge or teaching new skills. eLearning businesses generate income in a number of ways, but the most common are: One-off sales of products like eBooks and courses Subscription access to independent online schools

  6. How to Start an Online School in 5 Steps

    Escape the daily grind. Educate themselves in a safe, online environment. Better still, an online school is one of the cheapest businesses you can start, which also has an incredibly high earning potential.

  7. E-learning Business Plan Sample

    2.1 The Business Smart E-learning School will be owned and headed by Hazel White. The school will be focused on providing technical education via the internet and distant learning. The courses offered by the school will be about computer, languages, and programming. starting a e learning business is easier than you think.

  8. The Only 2 eLearning Business Models that Actually Work

    The academy eLearning business model is based on a subscription service to get access to both short and long-from training videos on a topic. The price point is usually affordable - between $9.99 and $49.99 per month - and on a recurring basis. These prices can vary depending on the package someone signs up for.

  9. How to Start an Online School Business: 7 Simple Steps!

    Step 1: Create or Curate Content. Before you can even begin visualizing the infrastructure of your online school, you need to have content. During this initial step, it's important to define what you're going to teach your potential learners and for what purpose. This will help you choose the right kind of content.

  10. Online Education Business Plan Examples

    Learn More The need for online educational courses continues to rise as more and more online education platforms emerge. You can embrace online education by developing and selling your own digital courses through these platforms or to businesses looking to grow their content.

  11. Do you need a business plan for your online school?

    A business plan as defined by Investopedia is: "… a written document that describes in detail how a business—usually a startup—defines its objectives and how it is to go about achieving its goals. A business plan lays out a written roadmap for the firm from marketing, financial, and operational standpoints."

  12. School Business Plan Template (2024)

    Executive Summary Business Overview Southside Academy, located in St. Paul, Minnesota, is a private school that has been providing quality education to the community's school children since 2017. Southside Academy teaches elementary, middle school, and high school students in a wide range of subjects including mathematics, science, and history.

  13. Education Business Plan Examples

    The more you learn, the more you grow! Get prepared with our sample business plans for education, preparation, vocational, and other training-related businesses. If you're looking to develop a more modern business plan, we recommend you try LivePlan.

  14. Online Business Degrees

    On average, online business degrees at other universities will cost $38,000 to $60,000 total. There also may be in-state or out-of-state tuition factors, as well as additional fees. However, you may be able to find online degree programs that cost much less. For example, business degree programs at WGU are $3,755 per term for a bachelor's ...

  15. Schools Business Plan Examples

    Martial Arts School Business Plan. Cents and Senseibility is a new value-priced Taekwondo martial arts school. Whether it's an online, private, or public school, similar to running a nonprofit you'll need a business plan to be successful. Check out our library of sample plans to ensure your new or revamped school not only educates but finds ...

  16. Online Business Strategy Course

    CLIMB enables new and experienced leaders to ignite their careers with a combination of vital and forward-looking business skills, self-reflection, and an immersive cohort-based learning experience with a diverse global network. 1 year, 5-9 hrs/week. Apply by August 18th & 25th $15,000 (four installments of $3,750) Credential.

  17. Online Educational Website Business Plan [Sample Template]

    1. Industry Overview Operators in the Online Educational industry comprises of institutions that basically deliver online education to students. In order to be considered as an online educational provider firm, over 80 percent of the course or unit content offered by your firm has to be delivered via online platform.

  18. Online School Business Plan

    Online School Business Plan 0 ( There are no reviews yet. ) $ 500 $ 350 From creating a startup financial budget to managing cash flow for a growing business keeping tabs on your business proposal is essential to success.

  19. TheFinanceResource.com

    The purpose of this business plan is to raise $150,000 for the development of an online school focused on providing general education for people that want to advance their careers. This business plan will also showcase the expected financials and operations over the next three years.

  20. What Is an MBA? About the Degree, Programs, Jobs, and More

    A majority found their business school education to be professionally, personally, and financially rewarding (84, 72, and 68 percent, respectively) . "The training you receive in an MBA Program prepares you to deal with ambiguity and provides a buffer against uncertainty," says Hayden Noel , Assistant Clinical Professor at the University of ...

  21. 'It's not just unfair but immoral': Why experts say Australia's tax

    Low tax, really. Australia is a low-taxing nation compared to similar countries. Among OECD countries, our tax to gross domestic product (GDP) ratio is 30th out of 38 countries.

  22. Moscow Online School: instructions for use / News / Moscow City Web Site

    Parents can access online daybook accounts from anywhere in Russia and abroad via the internet. This is a good option for business travelers. They can always keep track of their children's academic progress and see what they have learned. Introducing the online materials library. The online materials library stores textbooks, teaching aids ...

  23. Business School Moscow City

    The objective of the Master of Arts (M.A) in Digital Marketing is to provide learners with an understanding of the key concepts, theories, and practices of Digital Marketing. 12 Months. Blended. RUB 650,417. RUB 325,209 /mo. Offer expires in 33 days. Save RUB 588,473 - Limited time offer. Girne American University.

  24. Tennessee State of the State: 5 takeaways from Gov. Lee's speech

    Rowdy crowds but a big night for school choice: 5 takeaways from Lee's State of the State ... Gov. Lee's budget calls for $1.6B business tax cut: ... Democrats call for a plan to serve the working ...

  25. Facts About Business Administration Bachelor's Degrees

    Many students seeking B.B.A. degrees plan to attend business school at the graduate level and pursue their master of business administration (M.B.A.). Others might use this degree to enhance their ...

  26. An Explosive Hearing in Trump's Georgia Election Case

    Fani T. Willis, the district attorney, defended her personal conduct as defense lawyers sought to disqualify her from the prosecution.

  27. Business Licensing

    An eating and/or drinking establishment within the Central Business Zoning District wishing to serve on public right-of-way adjacent to their business is required to apply for a Sidewalk Cafe License. An application is required and includes a site plan, insurance coverage, and a fee. Additional information may be required.

  28. Moscow, the city for life

    An important part takes the improvement and development of the transport infrastructure. Moscow is literally suffocated by the significant growth of the personal car fleet, doubling from 2.6 millions cars in 2000 to 4.5 million in 2012 and the increase of commuting du amongst others to the ongoing separation of business centres and residential areas.