How to Make an Ecommerce Business Plan for Your Startup

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Darren DeMatas

January 30, 2024

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So you’ve decided that you want to quit your day job and start your very own ecommerce empire. That’s great!

But before you become the next Jeff Bezos  (and definitely before you quit your job!), it’s worth spending some time thinking about a business plan. In this article, we’ll dive into the key elements of an ecommerce business plan, which is very different than writing traditional business plans.

Ecommerce Business Plan 2020

Why You Should Create a Business Plan

We know that starting an ecommerce business is exciting, and it can be tempting to jump right in without constructing a business plan. READ: PLEASE DON’T DO THIS.

If you haven’t put your ideas, questions and concerns on paper, then you haven’t given your business model enough thought .

Taking the time to write a business plan might seem like a lot of work, but it can save you a lot of time and money in the long run by better preparing you for potential challenges and opportunities that you’ll face as a first-time entrepreneur. Think of it as a roadmap for your new business venture.

It’s exciting to start your own ecommerce business. However, you want to be well prepared and not jump into anything without having a solid, foolproof ecommerce business plan in place.

After all, you wouldn’t jump out of a plane without a parachute, so why start a business without a safety device in place? That safety device is your business plan.

Quote 5 Jeff Bezos Retail Is Details

The business plan is the brainstorming process that ensures your concept and goals are realistic.

This is more than just mental notes. True business plans take your ideas , questions, and concerns and put those in writing.

As you start creating your business plan, you’ll soon understand that it’s more than a single piece of paper with handwritten details on it. It’s a clearly constructed format of how your business will be created, how it will operate, and what you hope the future holds in terms of a successful ecommerce business.

When you write your business plan, be sure to have a target audience in mind. Are you going to look for investors or put a Kickstarter campaign into motion and use this as your descriptive platform? If so, make sure that your business plan contains everything the audience would want to know about your business (and more!). Many traditional funding solutions require a business plan in order to give you capital. However, there are alternative solutions, such as  Payability  that specialize in ecommerce and don’t require credit checks, a business plan, or any complicated paperwork. They can also get you approved in as little as 24 hours.

When your business plan is completed, you should have achieved the following goals:

  • Knowledge:  A greater sense of knowledge of the business aspects.
  • Resources:  The resources you’re going to need to make your business successful, such as partners, money, employees, etc.
  • Road Map: Have clear set goals to take you from the very beginning of your business and onward.
  • Viability: In other words, is your business possible? Will you have enough profit margins to keep the doors open long-term?

Now that you know why you should create a business plan, it’s time to move on to how you can create your business plan and get started putting your ecommerce business into motion.

How to Start an Ecommerce Business Plan

At the very beginning of the planning stages, it’s a good idea to develop a framework for your business model. This business model will continue to evolve as you create each section of your ecommerce business plan, so don’t strive for a perfect completed plan on the first try. You will be making tweaks to the plan of certain steps along the way.

There are many ways to sell products online and different business models  to pursue. Research and learn from successful ecommerce business examples in the market. The exact business model you follow will be one that makes the most sense with your resources, skills, and interests.

In order to create the best online business plan with your product in mind, you need to figure out the following things:

What are you selling?

The first step to creating an online business is to learn the absolute basics of what you can sell.

  • Physical products: Clothing , shoes, home goods
  • Digital products: Software as a Service products, ecourses, ebooks
  • Services: Consulting services, home cleaning

Who are you selling to?

  • Business-to-Business (B2B): You are selling to organizations, corporations, and non-profits rather than individual customers
  • Business to Consumer (B2C): This means you are selling to individual consumers rather than businesses
  • Marketplace: You are acting as a middleman by bringing businesses and (B2B or B2C) customers to one website.

How are you sourcing your product?

  • Manufacture in-house: You make your product or service in-house
  • Third-party manufacturer: You outsource the manufacturing of your product or service to a third-party manufacturer
  • Dropship: You partner with a dropship manufacturer. Basically, this means that they make your product, package it and ship it directly to your customer while your company handles the entire customer relationship.
  • Wholesale : You buy goods or services from other companies in bulk and re-sell those products on your online store

Additional References

  • Entrepreneurship: Business & Marketing Plans
  • Small Business and Entrepreneurship
  • Entrepreneurship Resources
  • Business Plan Resources

Executive Summary

Ecommerce Business Plan Template Executive Summary

The executive summary will be written according to your goals, and it’s recommended that this is done at the very end of your business plan completion. This will ensure that you include all of the important factors about your business and present your ideas in a concise and complete way.

Some of the features you’ll include in the executive summary include information showing that you’ve done your research, you have concrete sales forecasts, and the main details about your brand.

Business Model

When you’re figuring out your business model, you have to consider four different areas:

  • Monetization strategy
  • Product/industry
  • Target market
  • Sales channel

Monetization Strategy

The monetization strategy delves into the methods you are going to use to sell your products.

This strategy will look at different product monetization methods, including white label, private label , affiliate marketing, wholesale, dropshipping, and even selling ads.

Product/Industry

The product industry section is where you summarize your main niche.

For example, “Vegan Skincare Products.”

Target Market

In the target market section, you will write a sentence or so on who your target market, or ideal customer, is in the community.

If you’re selling vegan skincare products, your target customers might be women who embrace the vegan lifestyle and use natural skincare products in their daily beauty regimen.

Sales Channel

The sales channel refers to where you’re going to sell your products.

For example, you might be selling your products on your own website, and this should be entered in this section.

Business Overview

Ecommerce Business Plan Template Company Overview

This next section covers your company overview.

This section of your business plan will cover various features of your company, including the following:

  • Company type
  • Domain name
  • Value proposition
  • Brand traits

The brand name section lists your business name or brand name.

This is an extremely important aspect of your business plan as it’s what will set the tone for everything that follows.

Pick a brand name that’s simple yet unique and is something that can be used in a wordplay manner, if desired, but not pun-worthy.

Company Type

The company is how your business operates. For example, you might label your business as an LLC, S-corporation, sole proprietor, or some other type of business organization.

The best way to determine how you should categorize your company is to speak to your accountant. There are various tax and legal aspects to forming your business in a certain way.

Speak with the professionals in the company and corporation formation field to determine how to label your company and which company type best benefits your business in a variety of ways.

Domain Name

This section is where you list your domain name.

Choose a domain name that is memorable and embraces the overall traits and features of your business.

And, when choosing a domain name, be sure to think of SEO aspects when doing so. You’ll find out just how much all of these things tie together and ensure a frequently-visited website is the end result.

Keep in mind that with ecommerce, the domain name is just as important as the brand name. Maybe even more so!

Value Proposition

A value proposition is a short, crisp statement that will gauge how clear your idea is. Write this section as if you had one minute to explain your business to a potential investor or customer and then practice it over and over again.

The value proposition can be used on your ecommerce store as your company description.

Here’s a good example: Say you’re looking to start a hiking company called Atlas Hiking Co. which sells premium performance hiking shirts. A possible company description could be the following:

Atlas Hiking Co. is a lifestyle hiking company that produces high-performance hiking shirts for outdoor lovers. Our proprietary SPF40 fabric is one of the lightest fabrics on the market, providing mountain lovers with maximum comfort, both from a breathability and sun-protection standpoint. Our product is made in the U.S.A. and a portion of our profits are donated to preserve national parks around the country.

Pay special attention to all the sensory words !

The mission statement in your business plan is the “why” of it all.

For example, why you started the business, why you are selling the products you are selling, etc., can all be added to this section of your business plan.

You can make this portion as simple or detailed as you like. Just make sure to properly and clearly explain your business mission.

The vision part of the business plan is your “how” in the grand scheme of things. It is the dream you have for your company and the path you’re going to take to realize that dream.

When you write the vision portion of the business plan, think long-term. What are you hoping to achieve, not just in the near future but for the long haul of the life of your business?

Look into the future and plan out where you see your business in 5, 10, even 20 years from now.

This will help you construct the rest of your business plan if you know where you want your business to head, now and in the future.

Brand Traits

The brand traits section is a short section in your company overview.

Basically, in the brand traits section you’re going to want to list three to five words that describe your brand.

Think of your brand personality and describe it using a few separate powerful words.

The personnel section lists all individuals, including yourself, who will be involved in the daily operations of your business. You can create a separate section for a full operations plan or add that later.

Some business owners choose to handle all duties on their own or with a partner, while others will hire individuals to fill the following roles:

  • CEO (usually the business owner)
  • Management team
  • Customer service/logistics
  • PR/Social media specialist
  • SEO manager
  • Advertising manager

Competitive Market Analysis

Competitive Market Analysis

Here’s a fact you can bank on: there has never been a successful e-commerce entrepreneur that didn’t understand his/her target market cold.

That’s why this section is one of the most important in the entire business plan. It will force you to understand the industry in which you operate, the overall industry analysis and outlook, the existing competition, and your target customer demographic.

Market Segment

The market segment portion of the business plan will help you to put your ideas down on paper, make them more focused, and get your team together.

This area will include your niche selection, target market, and competitive analysis.

Niche Selection

The niche section  provides an overview of your niche, why you selected it, whether there’s a micro niche included, and the type of niche you’ve chosen.

The purpose of this section is to crystalize the ideas that you have and make sure they are understandable and viable.

The target market section covers an overview of your target market plus describes your market segments.

Ask yourself who your  target customer  is (population size, age, geography, education, ethnicity, income level) and consider whether consumers are comfortable with buying your product category online.

When listing the target market information, make sure to mention your target audience size as this is important for ensuring that your audience will be adequately covered.

Facebook Audience Size

Competitive Analysis

With the competitive analysis portion of your market analysis, you want to list your market leader and direct and indirect competitors.

After you mention who these entities are, you need to list the characteristics of each one, such as domain name, business model, monthly traffic, and pricing range.

However, before you even get started in writing this section, you need to spend several hours researching your target market.

Here are some of the most efficient ways to research a particular market:

Industry reports

Google is your best friend. Look for any recent industry reports on your market of choice. This will give you a good sense of how much growth the industry is experiencing, why this growth is happening, and what are the largest customer segments. In our example of Atlas Hiking Co., we should research the outdoor apparel market.

Outdoor apparel kids hiking hiking gear Google search Trends worldwide 2004-present

Let’s say that through our research of the outdoor apparel industry, we discovered that there was a huge boom in youth hiking apparel. Perhaps parents were increasingly concerned about their kids’ exposure to UV rays while hiking, so they began to spend more money on their kids. We could use this valuable information to guide our business strategy.

There’s only so much you can read online. Go to a nearby store that sells similar products to yours and interview the store representative. The store rep has interacted with hundreds of interested customers, which can lead to thousands of valuable insights! It’s amazing how these insights can translate into a meaningful business opportunity.

Here’s an example:

If I were going into Billy’s Outdoor Store to research the outdoor apparel market, I would probably ask Billy the following:

  • What are your best-selling products?
  • What are your worst-selling products?
  • Find products similar to yours and ask the representative his/her favorite features on products similar to yours.
  • How much are customers generally willing to spend on these types of products?
  • Do customers make repeat orders of any of these products?
  • Do you get a lot of customers that are looking to buy last-minute hiking gear before they go on a hike?

Competition

Create an Excel spreadsheet of all of your competitors. In your spreadsheet, you should have the following columns:

  • Competitor Name
  • Price point
  • Product Description
  • Key Features (e.g., fabric, waterproof, slim fit, etc.)

What is the competition missing? Is there a gap in the offering? Where you can add some additional value?

After conducting the competitor analysis, Atlas Hiking Co. might find that the competition’s hiking shirts offer very few features at a low price point, but no one offers a luxury hiking shirt with additional features at a higher price point.

This is just an example of the types of insights one can gain from market research which can drastically alter your business model.

Keyword Research

By using Google’s keyword planner  and trends pages, you can get a good sense of how in demand your product is and whether it’s trending upward or downward. Google is great for a general idea, just don’t bank on it.

Some other keyword tools you can use for keyword research include Ahrefs, JungleScout, and Viral Launch. Check out this list  for more ideas.

Trade shows

Are there nearby trade shows that you can go to? Again, creating connections with other people in your industry is a surefire shortcut to countless hours of reading on the internet. Trade shows are also a great opportunity to talk to competitors, meet manufacturers, and better understand where things are heading in your industry.

Once you finish researching the relevant industry, you should summarize your findings by answering the following questions:

General Industry

  • How big is the overall industry?
  • How big is the specific sub-industry in which you intend to operate?
  • Where has most of the historic growth in the market come from?
  • Why is this the right time to enter this market?
  • What are the sub-segments that are poised for future growth (e.g., youth apparel)?
  • How crowded is the product category with competition?
  • How is your competition distributing its product (online, retail, wholesale, etc.)?
  • What’s missing from the competition’s product offering?

Products and Offers

Ecommerce Business Plan Template Products and Offers

So we know we want to sell hiking shirts, but how do you research specific products?

But for some of us, we’re not quite sure what we should sell. To succeed in online retail, you need a product that is trending upwards in a growing niche.

Different types of products

Some of the different types of products include the following:

  • Convenience products: Frequent purchase products, little effort on buying
  • Shopping products: Less frequently purchased in between purchases, little more effort and planning, shop around
  • Specialty products: Strong brand preference and loyalty, will buy no matter what the price

The various types of niches include the following:

  • Hobby niches
  • Lifestyle niches
  • Problem niches
  • Weird/embarrassing niches

Existing products

Come up with detailed specifications for each product or service you intend to sell. If it’s a hiking shirt we’re selling, we would want to have:

  • Detailed sketches of the shirt
  • Fabric weight, materials, type
  • Key features (e.g., pre-shrunk, water-proof, SPF 40)

Future product pipeline

What are other products that you have in the pipeline? Perhaps once you’ve successfully sold hiking shirts, you’re able to leverage your manufacturing relationships to provide hiking socks and shorts. Include that information in this section.

The products and services section will cover the various selling categories of items.

These product offerings will include the following:

  • Core product

Each product group will have its own purpose in your sales catalog. For example, tripwire is the product that brings customers to your ecommerce store or online marketplaces  while the core product is your main seller.

Knowing what products you’ll include within each section allows you to have a firm grasp on what your main product will be and how the other types of products will work alongside your main product.

This section will also cover the search volume and Amazon pricing range.

You’ll need to calculate your true costs. You have to make sure you don’t overestimate your margins.

To tabulate your total true costs, you need to write down the costs in the following areas:

  • Target price
  • Supplier cost of the product
  • Total cost per unit
  • Net profit per unit
  • Profit margin per unit

Once you complete the pricing portion, you’ll have everything on one sheet and readily accessible whenever you need it.

Marketing Plan and Operations

Ecommerce Business Plan Template Marketing

So, now you’ve concluded that you have a great business idea, and it’s in a growing market. That’s fantastic – but how are you going to drive traffic to your ecommerce website and get customers to buy it ? And how much can you afford to spend on your product?

Marketing  is everything. It’s important that your marketing efforts match your business model.

If you have a website and no marketing, your site won’t have any visitors. With no visitors, you will make no sales. Then how do you grow and sell your ecommerce business (if that’s your long-term goal)? Even with the best possible products, nobody will buy them if they aren’t directed to them in some way.

In order to come up with a marketing strategy, you need to first know your customer inside out. You should be able to answer such questions as:

  • How old is your customer?
  • Where does your customer live?
  • What is the population of your customer base?
  • What is their education level?
  • What is their income level?
  • What are your customer’s pain points?

With so many channels to reach your customer, which one is best for you?

Once we know pretty much everything there is to know about our target customer, we can shift focus to our marketing strategy. You want to choose marketing strategies that equal positive conversion rates. What channels should you use to grab the attention of your customer demographic? Some of the key marketing channels include:

Paid Marketing

  • Pay-per-click – this online marketing typically involves using Google Shopping campaigns  and managing a product data feed.
  • Affiliate sales networks – Allowing other blogs and websites to sell your product for a cut of the revenue. List the different affiliate sale networks that you plan to promote through.
  • Facebook ads ⎯ Ads posted on Facebook to draw in buyers through social media means.
  • Influencer marketing ⎯ Hiring industry influencers to get the word out about your product through their social media platforms and contacts.

Organic Marketing

  • Social media (Facebook, Instagram , Pinterest, etc.): What is your strategy for social media, and where will you dedicate your attention?
  • Search Engine Optimization : Create and promote awesome content so people find your product organically through search.
  • Content marketing: Figure out how you’ll use content marketing in your business. Consider various article topics that will persuade your target audience to buy your products.
  • Blogger networks: could be organic or paid through affiliate sale programs.
  • Key bloggers: Develop a list of the key bloggers in your product category. For Atlas Hiking Co., this might be an influencer that blogs about the best hiking trails in America.

Finding the optimal mix of these advertising tools depends 100% on your customer segment as well as your product type. For example, a SaaS product targeting millennials will require an entirely different marketing strategy than an e-commerce physical product targeting baby boomers. Perhaps that should be a post on its own for another day!

How much should you spend to acquire a customer?

In order to understand this, we need first to discuss a concept known as customer lifetime value or LTV. In essence, this is a formula that helps you better understand how much an average customer will spend over time.

Here’s  a good read on how to calculate LTV.

It’s important to remember that for new businesses, you don’t have a lot of data on customer purchase habits so it’s a good idea to be more conservative with your assumptions in calculating LTV.

Let’s say, for Atlas Hiking Co., I determine that the average LTV per customer is $300. This means that over time, the average customer will spend $300. Let’s say, on average, if I receive $300 in revenue, $100 of that will translate to gross profit before I factor in my marketing costs (basically, I’m just subtracting the cost of making the shirts).

Knowing that my gross profit is $100 per shirt is a critical piece of information because it tells me that I can spend up to $100 in marketing to acquire a customer and still be profitable!

Some of the marketing options include social media marketing and content marketing.

Think about your business model and then line up your marketing budget. Your marketing budget may include the following items:

  • Sales/branded content
  • SEO/blog content
  • Facebook/Instagram ads
  • Influencer marketing
  • Marketing tools
  • Niche advertising

Choosing The Right Technology

With so much technology and SaaS products out there, it’s important to understand the various moving parts and diagram how they all integrate with one another.

Some of the different elements include:

  • Shopping Cart Platforms  – e.g., Shopify , BigCommerce , WooCommerce , or any open-source platform
  • Hosting – Nexcess , BigScoots , Kinsta , WPX
  • Payment Processo r – e.g., Stripe, Paypal
  • Fulfillment Center – e.g., Amazon, ShipBob
  • Apps – e.g., Zipify, BuildWooFunnels, Gelato
  • Accounting & Taxes  – e.g., Quicken, Xero
  • Marketing Automation – e.g., Klaviyo , Mailchimp
  • Marketing Tools – e.g.  Buzzstream, Ahrefs
  • Customer Loyalty Programs  – e.g., Antavo, Smile

Come up with a detailed list of the different products and services you need to run your business as well as the monthly and per-transaction cost of each of them. This will be important in understanding the impact of these services on your margins.

Matching your business model to your technology is essential, too. Certain website platforms are better suited for specific sales models.

Email marketing is another type of technology that should be carefully considered and matched up correctly with your business model.

Keep in mind that it takes, on average, 6-7 interactions with a brand before someone makes a purchase, so you need to keep using technology to get them back to your website.

As you explore the technology options and find out ways to draw potential customers in and keep them happy while they’re there, here are some key points to keep in mind:

  • What you say about yourself and your products with your website content
  • How you respond to questions on live chat and email support
  • How to make use of chatbots
  • How you connect on social media
  • The information you send through email marketing
  • What bloggers and influencers say about your brand
  • How existing customers review your company
  • How you advertise
  • How you establish loyalty beyond sales

After you figure out your technology methods, you have to come up with a technology budget.

The business plan must also include the operations side of things. Determine who will be your manufacturer, secondary manufacturer, and shipping and fulfillment  provider.

When looking at supply chain costs and options, ShipBob  is an ecommerce fulfillment provider you can consider.

Financial Plan

Ecommerce Business Plan Template - Financial Plan

When figuring out your financial plan, evaluating and pinpointing your startup costs  is essential.

The focus of the financial plan is how long it will take for you to make your money back. You also need to figure out if you need a business loan .

Traffic and conversion rates will help you determine how long it will be until you start making money back.

You’ll also want to use an income statement to detail financial information.

This section is used for financial projections, such as forecasting sales, expenses, and net income of the business. Ideally, you’ll want to create a monthly Excel balance sheet showing the following:

  • Projected revenue:  First, come up with your projected number of units sold and then come up with your projected revenue (Projected Revenue = # of Units Sold * Average Sales Price).
  • Fixed expenses:   these are expenses that are fixed no matter how much you sell. Typically, these relate to monthly SaaS subscriptions, employee salaries, or rent.
  • Variable expenses  – these expenses change in direct proportion to how much you sell. Common examples include the cost of goods sold and credit card payment processing fees.

This helps business owners better understand what they need to achieve to hit their profit goals. In reality, projections are usually always off the mark, but it’s good to give yourself some measurable goals to strive for.

This section should aim to answer the following questions about your product offering:

  • How much product do you need to sell per year to meet your income goals for the business?
  • What are the margins on your product? If you sell one hiking shirt for $50, how much do you make after paying your supplier, employees, and marketing costs?
  • What is the lifetime value of a customer?
  • How much can you spend to acquire customers? If you conservatively project that the average customer will spend $300 over time on your shirts, then you can afford to spend an amount less than $300 to acquire that customer using the paid marketing channels described previously.
  • Do you have any big capital expenditures early on that would require you to need to bring in investors?
  • Can you improve gross margins by making bigger orders from your suppliers?

There are various acquisition channels that will help your traffic to convert including:

Your revenue plan will contain a 12-month revenue forecast plan to help you map out each month of earnings.

There are different business earning models you can go through to determine how much you can make with your business.

You want to calculate how much traffic costs. This all depends on the methods you use to gain traffic to your site.

As you determine what your profit might be with your ecommerce business  or ecommerce businesses, there are certain math formulas to use:

  • The profit equation
  • Break-even analysis
  • Units needed to achieve the profit target

You should also consider how you will use fintech companies in your ecommerce business.

What are the key elements of an ecommerce business plan?

The main components of an eCommerce business plan include the executive summary, company description, market analysis, organization and management structure, product line or service, marketing and sales strategy, financial projections, and funding request, if applicable.

How do I create a budget for my ecommerce business?

Start by estimating your initial startup costs and ongoing expenses. Consider costs like website development, inventory, marketing, shipping, taxes, and any necessary licenses or permits. It’s also important to factor in a contingency plan for unexpected costs.

How do I find the right product to sell?

Research is fundamental. Look at market trends, customer needs, and competitor products. Use tools like Google Trends or social media platforms to understand what customers are currently interested in. Always consider your passion and knowledge about the product too, as this can drive your business forward.

How can I differentiate my product from competitors?

Differentiation can come from unique product features, superior customer service, better pricing, or a compelling brand story. Understand what your competitors offer and how you can do it differently or better.

Wrapping Up Your Business Plan

Careful planning is crucial to get your e-commerce business from the planning phase to the launch phase and to ensure its successful future.

Going through the exercise of writing a business plan will cement your own understanding of your business and your market. It will also position you to take advantage of lucrative opportunities while mitigating harmful threats to your business down the line.

Your turn! Have you written a business plan for your online store? Do you have anything to add? Tell us about it in the comments below!

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Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

Simple Business Plan Template

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

Download Simple Business Plan Template - PDF

Lean Business Plan Template PDF

Lean Business Plan Template

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

Download Lean Business Plan Template - PDF

Simple 30-60-90 Day Business Plan Template PDF

Simple 30-60-90 Day Business Plan Template

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

Download Simple 30-60-90 Day Business Plan Template

PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

e business plan pdf

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

Download One-Page Business Plan Template

If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

One Page Lean Business Plan Template

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

Download One-Page Lean Business Plan Template - PDF

One-Page 30-60-90 Day Business Plan Template

One Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

Simple Small Business Plan Template

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

Simple Fill In The Blank Business Plan Template

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

Download Fill-In-the-Blank Small Business Plan Template - PDF

One-Page Small Business Plan Template PDF

One Page Business Plan For Small Business Template

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Fill-in-the-Blank Nonprofit Business Plan Template

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

Download Nonprofit Business Plan Template - PDF

One-Page Business Plan for Nonprofit Organization PDF 

One Page Business Plan for Nonprofit Organizations Template

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

Download One-Page Business Plan for Nonprofit Organization Template - PDF

Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

Fill-in-the-Blank Lean  Business Plan Template

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

Basic Business Plan Sample

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Simple Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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How to Write an Ecommerce Business Plan [Examples & Template]

Kayla Carmicheal

Published: January 11, 2024

If you have a promising idea for an online e-commerce business , it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable.

e business plan pdf

Having a business plan for your online store will help you define your target market, establish your monthly and quarterly sales goals, and increase the likelihood of long-term e-commerce success.

In this post, we’ll go over an online store business plan and how you can create one for your e-commerce startup. Let’s get started.

→ Download Now: Free Business Plan Template

What is an e-commerce business plan?

An e-commerce business plan is a document that outlines your business and its goals, analyzes your industry and competitors, and identifies the resources needed to execute your plan. It also lists the e-commerce retailers you’ll use to distribute your products and the marketing strategies you’ll use to drive sales.

Whether a company operates as a startup or has years of operations and growth under its belt, an e-commerce business plan is essential for evaluating a business and determining areas of improvement.

An e-commerce business plan is essential, with increasing numbers of shoppers conducting business online. It's estimated this number has reached over 2 billion . An e-commerce business plan keeps you organized and is useful when seeking investors who need to understand your company.

So, let’s dive into some examples of e-commerce business plans and what goes into writing one using our free template .

e business plan pdf

Free Business Plan Template

The essential document for starting a business -- custom built for your needs.

  • Outline your idea.
  • Pitch to investors.
  • Secure funding.
  • Get to work!

You're all set!

Click this link to access this resource at any time.

E-commerce Business Plan Template

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As the saying goes, “A goal without a plan is just a wish.” So, if you wish to build your own eCommerce empire, having an eCommerce business plan is crucial to your success.

Why Should You Continue Reading This Article?

But maybe you have no idea where to start. Of course, you don’t want to leave out something important. In this article, we’ll show you how to build an eCommerce business plan and discuss how to write it in a well-crafted, simple way from scratch, for your eCommerce small business and what are the key elements that should be included in it.

Let’s get started!

Why You Need an eCommerce Business Plan

Abraham Lincoln once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe” So, planning is almost everything you should start with.

e business plan pdf

Although it can be hard work to put together a comprehensive eCommerce business plan, it’s such an important step for the below-mentioned four reasons:

  • Establishing a Clear Roadmap:  Well-written strategic planning will help you set clear goals and set an action plan to reach them. It will also help you to set priorities and realistically estimate the time and effort needed to achieve them.
  • Being Ready for Any Sudden Changes:  Change in the eCommerce business world is happening quicker than ever before. And this increases the value of planning. Having a data-driven business plan gave managers a dashboard to work with navigated sudden change.
  • Securing Funding: If you are looking for a loan or an equity investment for your startup, getting a business plan document right is essential because an organization that will provide the money wants to make sure that you know what you are doing and have a clear path to profit.
  • Avoiding Costly Mistakes: If you are considering setting up a small business with limited resources, having a startup business plan helps you know exactly what resources are needed to avoid wasting resources down the drain and to make the most of them.

Before You Start Planning: 3 Key Questions to Answer

To build a well-written online business plan sample, you need to answer the following questions:

  • What Are You Selling?  Are you selling physical products (i.e apparel, home appliances, etc.), digital products (i.e online courses, ebooks, software, etc.), or services (i.e marketing services, consulting, car repair, etc.)?
  • For Whom?  Do you sell to individuals (B2C) or organizations, corporations, and non-profits (B2B) or are you are a part of a marketplace acting as a broker just like affiliate marketing?.
  • Who Are Your Suppliers? Do you manufacture your products in-house, or outsource a third-party manufacturer? Do you partner with a dropshipping manufacturer or do you depend on wholesale?

With great data comes a great business plan. Answering this line of questioning will give you an initial overview of what your business is and it’ll be like a starting point.

How to Structure a Business Plan for Your Online Store

Let’s agree from the start that the business plan will not be perfectly completed on the first try. It will continue to evolve as you create each of the planning stages and you’ll be making edits along the way.

For an eCommerce business plan example, there are six basic sections it should include, Let’s delve deeper…

6 Steps of eCommerce Business Plan

Let’s delve deeper…

1. Executive Summary

Any e-Commerce business plan should start with an executive summary of just one sheet summarizing each section of your business plan. Although it is placed at the beginning, it should be the last section to be written.

The executive summary is the first thing your prospect investors would read, and it creates the first impression of your project. So, make it simple, easy to understand, and attractive.

The executive summary should include:

  • Business ideas presentation
  • Business model
  • Products and services
  • Target audience and target market
  • Management team
  • Success factors or the points that differentiate your company
  • Financial strategy

2.  Company Overview

This is the next section that includes detailed information about your business and identified the competitive advantage of your online store. It covers some features such as:

  • Brand Name and Founder’s Name: Your online store name and who is behind it.
  • Brand Traits: List just 3 to 5 words that describe the brand that you want your online store to be identified with.
  • Domain Name: It’s the URL. It should be short, simple, memorable, and doesn’t include numbers.
  • Company Type: How your business operates.
  • Value Proposition: It’s a brief statement that shows how clear your idea is.
  • Mission Statement: The reasons behind your business’ existence.
  • Vision: The goals that you want to reach long term. They must be realistic and ambitious so they can be motivating.

3. Market  Analysis

Conducting market research around your eCommerce small business idea is essential. It tells you whether or not people will buy what you’re selling.

Market analysis is broken down into 3 main sections:

A. industry analysis:.

Industry analysis outlines the industry size facts and statistics bode well for your eCommerce business. It answers questions like:

  • What does the market look like for your industry overall?
  • Has it grown or changed over the years?
  • Are there any expectations of growing up or slipping down in the future?
  • Are there factors that could impact its growth?

Industry analysis is likely to be one of the toughest parts of your eCommerce business plan, but fortunately, research and white papers are abundant in almost all industries, besides free tools like Google Trends .

B . Market Segment:

The market segment or audience segmentation helps you to create your “Buyer Persona” which represents your target audiences’ various demographic sets (gender, age, geography, education, income level, ethnicity, etc.). The market segment includes both your target market and niche selection.

It’s important to provide an overview of your niche, whether there’s a micro-niche included, and why you chose it.

C. Competitive Analysis:

Competitive Analysis provides an overview of who is your market leaders are and direct, indirect, and potential competitors. It also identifies your competitors’ key strengths, weaknesses, opportunities, and threats, focusing particularly on where you can defeat the competition or add unique value to your business.

eCommerce Business Plan

Creating a comprehensive competitive analysis includes 4 key phrases that are:

  • Identify Your Competitors
  • Select a Competitive Analysis Framework
  • Collect Data on Your Competitors
  • Write Your Competitive Analysis Report

4.  Marketing Plan

By now, you’ve covered almost all your company-related aspects, your customers, and your competitors as well. It’s time to talk about how you’re going to reach your customers and drive traffic to your eCommerce website.

The marketing plan describes the planned promotion strategies, business growth strategies, pricing strategies , sales strategies, and how much can you afford to spend on your marketing efforts. To come up with a well-defined marketing strategy, you need to deeply know your customer inside out.

It’s important to keep in mind that every potential customer is different, and there are many organic and paid marketing techniques that you can use to reach each of them. From SEO, social media, content marketing, and email marketing to influencers, these proven techniques will surely  acquire customers and drive traffic to your online store .

So, this stage is all about defining:

  • Which marketing channels are best for you to reach your customer?
  • How much can you afford to acquire customers to your online store?

5. Operations Plan

Operational planning reflects the task flow of your eCommerce store and how they’ll be divided. It includes your daily tasks as an online store owner. Some basic things should be established, such as your work schedule, your daily tasks timetable, your location, and your product stock.

Your tasks will include:

  • Offering support
  • Managing the stock
  • Managing returns
  • Negotiating with suppliers
  • Dealing with unforeseen events
  • Promoting your store
  • And much more

List all of your daily tasks and how your routine will be to make sure that everything in your business plan will be under control. If you are a startup and you’re the only person in charge, it’d be hard to manage all tasks. So, it’s important to have initial planning on paper, and then make small modifications down the line to hire a staff and management team.

6. Financial Plan

For many people, this is the most difficult part of a business plan. However, it’s extremely important. It outlines the major costs for an eCommerce business that include the cost of goods, internet connection fees, salaries of the staff, etc.

If you’re seeking to get outside funding, your financial statement should contain the following documents:

  • Summary of Funding Requirement: It’s an outline showing why you are applying for a loan, the cost for raw materials and operational machines, and how much money you need.
  • Use of Funds Statement / Income Statement: It shows how profitable your business would be during a given period and describes how you plan to use the funds you’ll get.
  • Business Budget: This displays cash inflow and outflow statements over a specific period of time.
  • 3-Year Profit and Loss Projection: It’s assumptions that are stated clearly and in detail to communicate your vision of the company’s future and how you anticipate achieving that vision.

5 eCommerce Business Plans’ Mistakes to Avoid in 2022

As for eCommerce owners ( whether it was for fashion, services, etc.), there are some methodologies they use to approximately estimate future turnover, profitability, and more.  But unfortunately, most of these estimations and expectations are frequently distant from market reality.

ExpandCart gathers the most common mistakes that usually happen when you put an eCommerce marketing plan into work, Let’s show you around! 

Mistake #1  |  Selecting the Improper eCommerce Platform

Whether you’re just getting started with your eCommerce shop or have been running one for a while, a not-suitable eCommerce platform can boost your eCommerce business plan or awfully put it to an end! 

After you’ve created a sample business plan for an eCommerce startup, you’ll need to think about several things when selecting an eCommerce platform, including:

  • Your financial situation
  • Whether you prefer a template or bespoke design, we can help.
  • What type of experience do your consumers want?
  • What items do you intend to sell?
  • How do you intend to grow your company?
  • What tools your platform needs to integrate with?
  • How much control do you desire over your website?

The last thing you want is to pick a platform that restricts your company’s development, doesn’t interact with your existing systems, or doesn’t provide the amount of control and flexibility you want.

An improper eCommerce platform can result in a variety of problems, including income loss, decreased conversions, less traffic, security difficulties, bad design, and more. This major error might force you to spend even more time, money, and effort modernizing your platform or moving to a new one entirely.

Take your time while deciding on the best eCommerce platform for your online eCommerce as this will affect the whole performance of your eCommerce business plan. 

Mistake #2  |Skipping Environment Check

Before drafting an eCommerce business plan to launch or boost your e-commerce website, it’s a crucial step to start assessing the viability of your ideas before anything!

And here, we don’t mean broad market studies, but rather a comprehensive test using a limited version of your site, that will assist in ensuring in the field that you are gaining traction in your market. You must be able to tie your business strategy to the fact that you have already made your first sales even before you daft your eCommerce business plan. 

Aside from the checking and validation component, an initial test will help you to get useful feedback from your consumers and discover for yourself the major roadblocks or places for progress in your business.

You’ll be in a better position to carry out your company plan and generate realistic and plausible financial projections once you’ve completed it.

Mistake #3 | No Clear Brand Message or Identity

A good product alone won’t perform as good branding! 

Don’t fall into the trap of believing that your things will sell themselves. To build a successful business, you’ll need to develop a strong brand identity that is both approachable to your target audience and favorable to viral brand awareness. If you’ve done your research, you should have a good notion of what your target audience wants and how to communicate with them. Then it’s only a matter of maintaining a consistent and firm message.

A strong brand identity boosts client loyalty and your chances of gaining global brand recognition.

Mistake #4 | Shallow Website Content 

If your eCommerce business relies on organic traffic to attract clients, then the material on your website should be crafted with the user and SEO in mind.

Many organizations make the mistake of considering content as an afterthought, failing to see that each piece of content represents a chance to increase traffic and convert clients.

You need to provide content that is relevant to your target audience, optimized for search engine traffic, and entices consumers to buy your items, from your homepage to your product descriptions.

Investing in SEO and CRO-friendly content is worthwhile, whether you engage with an SEO service or do it yourself. This entails using the correct high-quality keywords for your niche and crafting material that is designed to convert.

Mistake #5 | Mistargeted Audience 

What else could you possibly require? You have items, a company strategy, and a website. Unfortunately, having an offer and a venue to pitch it isn’t enough to be a true eCommerce success.

One of the most common blunders a business owner can make is failing to precisely define their target demographic and spend time learning what makes them tick. You’ll need to do some serious market research to make sure that:

  • Your target audience has a genuine necessity for your product. 
  • You know how to express your offer in a way that they will comprehend. 
  • You may create a marketing plan that prioritizes your target audience.

Identifying and specifying your target audience can help you develop an atmosphere that they will remember and a brand message that will tempt them to buy and re-buy, and hence, a successful eCommerce business plan! 

Final Notes

We are living in a world of fast-paced digital transformation. Almost all businesses are thinking of building a strong online presence. Being prepared and having a well-crafted business plan for your dream eCommerce website helps you focus on what exactly you want your business to be in the future and provides a map of how to get there in no time.

Remember! Creating your own eCommerce business plan won’t be that easy, but success comes to those willing to put in the work and if you did it right, you will witness a great increase in sales and revenue . You can seek help from experts who can help you plan your business effectively.

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How to Build a Great Ecommerce Business Expansion Plan (included PDF template)

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Table of contents

Your eCommerce business has proven to be successful and may have encountered growth limits. The natural next step is to expand, either by gaining more sales in your current market or moving into a new one. This can be done by creating new products, moving to a larger office, buying new technology, hiring additional staff—essentially taking all of the steps needed to set your store up for success.

However expanding an eCommerce business carries with it opportunities for both growth and failure, and it takes a lot of energy and resources to get it right. Passion and confidence are excellent, but they aren’t the only ingredients that go into growing an eCommerce business. 

For this venture to succeed, you need a great business plan. In this article, we go through every step of the process so that by the end you will completely understand how to write a great business plan for expanding your eCommerce store.

What is an eCommerce Business Plan?

Let’s start with the basics: Think of your business plan as fulfilling the role of a road map. Naturally, it can’t predict real-life variables flawlessly but it can establish a contingency plan for a wide range of situations. This will identify problems, how to overcome them and show lenders, potential partners or investors where your business is headed. 

Your business plan will also explain what the market opportunity is, growth projections, and other important milestones. Basically, this is the document where you state what you want to accomplish and how you will accomplish it. 

Why Should Your eCommerce Store Have a Business Plan?

The business world can be harsh and unforgiving. About 45% of businesses fail in the first five years and only 25% of them are still operating after ten years. If you are going to expand your eCommerce business so that it is thriving in new markets and selling out new product lines, you need to utilize every beneficial tool and resource. 

A good business plan sets you up for this type of success right from the beginning. Creating one isn’t the only factor that contributes to success, but data shows startups with a business plan grow 30% faster, are twice as likely to secure funding and succeed 16% more often.

e business plan pdf

How to Write an eCommerce Business Expansion Plan 

Even though an eCommerce business plan is a complex document, writing one doesn’t have to be an intimidating process. 

Below, we list out every factor that should be taken into account as you work to draft a successful business plan for expanding your business.

Executive Summary

The executive summary is the last part you will write, but the first section that anyone reading your business plan will see. As the preface, it is basically a one-page synopsis that summarizes almost every important detail. It should grab your reader’s attention and convince them it’s worth their time to read the entire document. 

Below is the basic information that you should include in your executive summary:

What Kind of Products Do You Sell?

Describe all your of your products, new and old, explaining their key benefits and features. They need to address a need that customers have or opportunities in the market. You should also show how they differ from competitor’s products and highlight why potential customers will choose your product over the other options on the market.

Your Monetization Strategy

A monetization strategy is a detailed plan about how to generate revenue for your products. In this section, describe three or four of the main strategies you intend to implement to market your products to your target audience. 

Your Audience and the Market

Define your specific target market by including information like market size data, growth rate , customer segmentation, and market structure. You should also explain the characteristics of the ideal people to whom you intend to sell your eCommerce products.

Company Overview

A company overview will include vital details about your eCommerce business. It will describe the size of your company, how many more staff you plan on hiring, what you want to achieve and where it is located. It is typically the second section and appears after the executive summary. 

You should include the following elements when writing the company overview section of your business plan: 

List out your key players in the team section of your business plan. This might include everyone from the C-level executives to the HR representatives and the new positions you plan to hire for. Make sure you paint a picture of your team that showcases their professionalism and finest skills. 

Company Structure

In the company structure section, you should provide information about how your company is organized. The most common business structures are sole proprietorship, LLC, S Corporation, or partnership. If required, it will also discuss how your business structure will change. 

Mission Statement

The mission statement serves as an existential justification for why your business has been created. In a few sentences, you explain why you exist, and what you strive to accomplish. In addition to serving as a brief explanation of your business to readers, the mission statement can also serve as an internal reminder of your company’s values—one that could potentially shape decisions in the future. 

e business plan pdf

Market Analysis

This section should demonstrate both your expertise and provide a thorough analysis of your current market. If you plan on tapping into a new market, it should also be analyzed. 

When you craft this part of your business plan, you should have a significant understanding of who operates in the space you have taken an interest or are currently in—both in terms of competition and consumers. This includes potential customer segments, the value and volume of the market , who your competitors are and what their challenges and successes have been.

Let’s look at these in more detail:

Target Market

It’s essential that you understand who your target market is, and never assume that everyone will want to buy your products. In this section, you will provide readers with your current and and new target buyers’ demographic data so that they understand who customers are or will be. You can use this research to create a customer profile, using information such as their education, income level, gender, lifestyle preferences and age. 

Market Size

The market size refers to how many people are shopping and purchasing products from your niche. This will also depend on the scale of your expansion. For instance, if you plan on selling clothing all around the world instead of only national, you should take an international approach to assessing the size of the market. The industry market size is often a huge factor for investors that will read your business plan. You should also note if the market is declining or growing.

Competitive Analysis

You want to know who is thriving in your niche, and why. For this part of your business plan, dissect your competitors, including as much information as you can gather about them. This could be everything from their weaknesses to their web traffic, to their product and pricing strategy. 

The more you know about your competition, the better you will be able to position yourself to stand out. 

Marketing Plan

This segment of your business expansion plan is where you share your comprehensive marketing plan. Identify how you plan to promote your new products, attract leads, and retain customers. Your marketing strategy will determine whether your expansion will have massive amounts of growth or you have none at all. 

Customer Loyalty Program

To retain customers that purchase new products at your eCommerce store, consider rewarding them through a loyalty program. Planning and outlining this from the offset will help increase your chances of accumulating a new and invaluable, solid customer base. There are different loyalty programs for you to choose from, such as point based, tier based, paid based and progress based.

Search engine optimization ( SEO ) is a marketing strategy that requires sustained planning and well-organized content production. Targeting keywords, producing content, building links—all for organic visibility so that your new products on your eCommerce store will appear at the top of search engines to obtain as much traffic as possible.

Print marketing may seem like a thing of the past but it can still be effective, especially when combined with digital. Direct mail marketing can drive traffic online and aid online sales when voucher codes are delivered to potential customer’s homes, for example.

Social Media

Social media is a very important element of any marketing strategy and should be accounted for in your business expansion plan. It may refer to what type of social media platforms you will use, what will you share, and when you will share it. This section should also include what metrics you are going to track, such as engagement, click-through, and conversion rates. 

You should plan on expanding and segmenting your email list right from the moment you list your new products so that you have a cost-effective way to communicate and promote them. This will provide your business with a dependable base of consumers that you can offer compelling deals to time and time again. 

e business plan pdf

In this part of your business plan, it is time to get much more precise about your current and new products, including what you have, what you expect to have, and how you plan on handling that inventory. 

Description of Products

Product descriptions allow you to explain your inventory to a buyer succinctly so they understand what they are getting - think benefits, not features. Product descriptions also serve as an opportunity for SEO and simply for differentiating your inventory from that of the competition. 

Anticipated Future Products

Write down what you expect to add in the weeks, months and years to come, beyond your current expansion. This will be extremely useful information to investors when evaluating your business plan.

In this section, you will account for what is involved in your day to day operations of running your eCommerce store. It is important to demonstrate that you understand the process it takes to also buy, manufacture and deliver additional new products. This can cover a lot of ground, depending on your business model.

Is your company building its own products? If so, create a step-by-step outline on how they will be manufactured. If not, state whether you will be using a dropshipping or third party manufacturing company instead. It’s also important to acknowledge any problems that may occur. Production is a very important component of success, so be very detailed. 

Here, you include how much inventory you have at any given time. It’s also important to plan for how you will store, handle, and track new product lines. 

A lot of considerations factor into this very important element of your eCommerce business. Will you sell your new products to international customers? If so, how long will it take to package your products and ship them? Will a third party shipment company be necessary, or will you be able to handle the entire process from your own physical location? These questions need to be answered.

Undoubtedly, equipment will be required for your business to operate. In this part of the business plan, you can list out what you have on hand, what you will need before you launch your new products, and what you might need as your business grows even more. You should also include the costs of your equipment.

In order to be as detailed as possible, list all types of software, hardware and machinery. This can include forklifts, computers, and other types of marketing automation that are critical to the success of certain departments within your company. 

Financial Plan 

The purpose of writing a business expansion plan is to prove that your eCommerce store is and will continue to be successful. You will have the opportunity to demonstrate this by translating all the components of your business into numbers. You will then need to elaborate on these numbers in a way that makes the expansion of your store sound like a profitable venture to investors. This section is often the least favorite part of the business plan to write, but it’s inclusion is essential. 

Income Statement

An income statement refers to your revenue streams, expenses, and profits over a certain period of time. It will show whether or not your business is profitable. If you are still in the planning stages of the expansion for your eCommerce store and the products have not yet been launched, you can model your income statement from the experiences of a similar business that is operating and selling the same products within your industry. 

Determine the Break-Even Point

Here, the term break-even point refers to how much of your products you will need to sell before you can cover the costs of all your expenses. This also helps make your case for a business loan as it shows the sales level your store requires to ensure it won’t incur a financial loss. 

Cash-Flow Statement

Cash-flow statements refer to the cash that comes in and goes out, typically per-month. When your company has more cash coming in then it does going out, this is referred to as “positive cash-flow” or, in other words, profit. On the other hand, if your expenses are higher than your revenue, this is called “negative cash-flow”. 

Forecasting cash-flow is very important, even if it is an imprecise practice. It allows you to prepare for a variety of different circumstances, such as a quiet season, and demonstrate how you will adapt your eCommerce business strategy accordingly. 

e business plan pdf

Wrapping Up

The business plan you will write exists not just for attracting investors, but for helping you to overcome common obstacles eCommerce businesses often face while expanding. By planning ahead, you increase your chances of success and help to ensure that your business will enjoy a continued fruitful future.

By taking into account everything we have discussed in this post, you have the resources and tools needed to write a comprehensive business expansion plan. 

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How To Make an E-commerce Business Plan

Disclosure: Our content is reader-supported, which means we earn commissions from links on Digital. Commissions do not affect our editorial evaluations or opinions.

Every e-commerce business needs a plan. As the old saying goes, “failing to plan is planning to fail.” The rise in easy-to-use and affordable  e-commerce platforms  has facilitated a huge increase in the number of successful online businesses. But that’s not all your business needs to thrive.

A profitable and long-lasting online store requires forward planning, and an e-commerce business plan is essential in helping you lay the foundations for your business’s future growth and success. In this article, we’ll go through:

  • What an e-commerce business plan looks like
  • Who needs one
  • Why you need one
  • Everything you need to include in your own plan

What Is an E-commerce Business Plan?

Man leaned back looking up at various graphics.

An e-commerce business plan is a written document that details and outlines your business, your business goals, and how to achieve them. It also describes how you plan to maintain and scale your business, financial plans, customer base, and many other details that help you manage the direction of your e-commerce business.

Why Is an E-commerce Business Plan Important?

Far from just another task on your to-do list, an e-commerce business plan plays a crucial strategic role in the success of your venture. Below are just a few ways an e-commerce business plan helps you achieve your business goals, highlights your pain points, and helps you to plan for the future.

Helps You Develop Your Value Proposition and USP

A common problem for e-commerce business owners is how to differentiate their stores from the hordes of others that exist. However, even if you don’t have an e-commerce niche, it’s still possible to distinguish your store from the rest by developing a solid value proposition and unique selling proposition (USP).

When you start to put pen to paper about what makes your business unique, you’ll begin thinking about factors you haven’t thought of before. Much like a mind map, you’ll start small, and expand on your original ideas and goals. You’ll be surprised how much an e-commerce business plan can help you evaluate, clarify, and refine your value proposition and USP and, in turn, understand the scope of your business.

Helps You Establish Business Goals

Making a profit is a priority when it comes to business goals, but an e-commerce business plan helps you outline exactly how you’ll achieve that. Getting a plan down on paper helps you create realistic goals, separate your short-term goals from the long-term ones, and specify exactly what you can do to achieve them.

Helps You Avoid Making Mistakes

E-commerce business plans not only help you realize what you need to do to achieve your goals but also what you should avoid doing. Your business plan will help you identify common mistakes that you may be at risk of making before it’s too late. For example, targeting the wrong customer base, choosing the wrong e-commerce tools, or not doing enough research into  dropshipping  options.

Helps You Identify Opportunities

Usually, when you embark on your e-commerce venture, your product is front and center of your mind. However, an e-commerce business plan helps you identify opportunities to promote your product, expand and differentiate your business, and build any relevant partnerships.

Helps You Evaluate Your Competitors

Once you get stuck into your e-commerce business plan, you also get immersed in what your competitors are doing well, what they’re not doing well, and any opportunities you have to plug gaps you may not have explored.

Who Needs an E-commerce Business Plan?

Illustration of a person pushing a shopping cart across a laptop.

No matter where you are in your e-commerce journey ― whether you’re just started out, are looking for investors, or have been running your online store for a while ― everyone needs an e-commerce business plan. Every stage of your online business needs a plan to be successful.

At the beginning of your e-commerce venture, an e-commerce business plan helps you put your goals into action and estimate how much time and money you’ll need to make these goals a reality.

When you want to attract investors, an e-commerce business plan helps you outline why your business is worth their investment. When you want to grow your business, you need a plan to help you work out how exactly to take your business to the next level.

What To Include in Your E-commerce Business Plan

Your e-commerce business plan is the cornerstone of your business. It lays out clearly the how, why, what, when, and where of all of your business goals, which can sound quite complex.

This level of information can feel overwhelming. To make writing your e-commerce business plan simpler, we’ve broken down the main sections you’ll need to address into digestible sections.

Business plan outline example.

Executive Summary

Like the synopsis of a book, an executive summary gives anyone who reads your business plan a high-level understanding of what your business does, what your goals are, and how you’re going to achieve them.

Even if you’re creating a business plan for your eyes only, an executive summary helps you reaffirm your business concept and ideas. An executive summary should be a one-page document that outlines:

  • The business concept
  • Your products and services
  • Vision and goals
  • Current and future financial state
  • Your expected growth trajectory
  • Your marketing strategy

Your Product and Services Plan

In this section, you’ll highlight exactly what products and/or services you will sell. This is your chance to think about how your products serve customers, what makes them unique, and why they’re worth a certain price point.

You’ll also expand upon how your products are sourced, manufactured, and stored, how much they cost to produce, and what the life cycle of your product or service is. If you sell multiple products or services, highlight the key, high-level features of each.

Ecommerce graphic with various symbols including a credit card, shopping cart, coins, purse, and a globe.

Market Analysis

Any successful e-commerce venture starts with knowing your specific market inside and out, which requires an in-depth market analysis. This section will outline:

  • Industry trends and growth:  Think about where there are opportunities in the industry, where the market is saturated, and how you can exploit any gaps in the market.
  • Competitor analysis:  Who are your main competitors and how can you compete with them realistically? What will you do differently? What will you do better?
  • Buyer personas:  Who will buy your product or services and why? What key demographics will you serve and how will you make your product or service attractive to them?

Customer Profile

Building on your buyer personas, this section helps you delve into the personality, habits, and lifestyle of your target customers. This benefits you when creating your marketing plan since you’ll know who to target and how. Include information like:

  • Where they live
  • Their age bracket
  • Their job title
  • Their income level
  • Their lifestyle choices
  • Their shopping patterns

Marketing Plan

Customer profiles are the bedrock of every marketing plan. They’ll inform how, where, why, to who, and when to market your products or services.

Your marketing plan section should be as detailed as possible since it will form the basis of how you’ll get the eyes of potential customers on your product. At the very least, your marketing plan should include:

  • Information on pricing points:  How much does your product or service cost? Why does it cost this much?
  • The product or service:  Again, how does your product or service stand out from the crowd, and how can you showcase its originality?
  • Where you’ll market your product or service:  Which sales and marketing channels do you use to promote your products? Why are these channels a priority?
  • Financial information:  How much will you spend on your marketing efforts?

Financial Plan and Projections

Of course, the success of your e-commerce store hinges on how well you manage and plan your finances. Most financial plans include:

  • An income statement
  • A balance sheet
  • A cash-flow statement

If you haven’t yet launched your store, it’s best to focus on your financial projections for the first six months of your business. Your projections will take into account your proposed customer base, marketing plans, expected expenses, and potential profit.

Prioritize Your E-commerce Business Plan and Set Your Store Up for Success

Every successful business venture starts with a solid foundation and creating an e-commerce business plan gives you the chance to:

  • Identify opportunities
  • Assess any potential risks
  • Gauge how viable your e-commerce business is
  • Overcome future hurdles
  • Learn about the aspects of the business you’re unfamiliar with

An e-commerce business plan isn’t just another pile of paperwork, but a vital step in securing the success of your business.

What Should You Do Next?

A thorough and well-researched business plan is paramount to bringing your e-commerce business from the planning phase to the launch phase. Choose the  best e-commerce platform  that allows you to manage your e-commerce website, products, sales, marketing, and inventory, all in a single location.  

Evaluate your KPIs  (key performance indicators) as often as possible. It assesses your e-commerce business’ growth if it’s still on track in reaching the goals you set out in your business plan. The best KPIs provide meaningful and actionable insights to grow your e-commerce business. Use the insights to optimize your customer experience across the buyer’s journey. 

A good e-commerce business plan is driven by research and data. To keep it smart and realistic, update your forecast by identifying what works and what doesn’t. Seek opportunities to sustain the financial growth of your e-commerce business, and your growth as an e-entrepreneur. Good habits help you grow faster, keep on learning, and expand your knowledge on how to thrive as an e-entrepreneur.

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How to Write an Ecommerce Business Plan

Ecommerce business plan for online store

If you’ve got an exciting concept for an e-commerce venture, it’s crucial to develop a business plan tailored to your online store. This plan will play a pivotal role in ensuring that your vision has the necessary resources to thrive and generate profits. By crafting a comprehensive business plan for your online retail operation, you can effectively pinpoint your target audience, set clear monthly and quarterly sales targets, and significantly enhance the prospects of achieving long-term success in the e-commerce industry.

As a business plan writer and consultant , I’ve authored over 15,000 business plans for various enterprises, many of which have gone on to achieve substantial growth and success. In this article, I offer insights based on my experience and expertise in creating an e-commerce business plan.

What is an ecommerce business plan?

An ecommerce business plan is a comprehensive document that outlines the goals, strategies, and financial projections of an online business. It serves as a roadmap for the business, guiding entrepreneurs in making informed decisions and attracting investors.

How to Write an E-commerce Business Plan Step By Step

  • Provide an executive summary.
  • Business overview.
  • Explain your offerings.
  • Analyze the market.
  • Develop your marketing strategy.
  • Establish a sales plan.

l. Provide an executive summary

An executive summary serves as a succinct, one-to-two-page overview of your business, meticulously crafted to inform stakeholders about the essential elements of your comprehensive business plan. It’s a window into your business’s aspirations, strategies, and financial projections, providing a clear roadmap for decision-making and attracting potential investors.

An ecommerce business plan executive summary can look something like this:

Here’s a complete guide on how to write an effective executive summary with examples.

ll. Business overview

Business overview section beckons for meticulous attention to detail, as it showcases the very essence of your business – your product or service. It’s the stage upon which your offering takes center stage, captivating the audience with its unique value proposition and compelling features. Begin by painting a vivid overview of what you’re bringing to the market, piquing the interest of potential customers and investors alike.

A business overview of Pet Planet online store may look something like this:

Here are 14 profitable eCommerce business ideas you can start today!

lll. Explain your offerings

Having established the foundation of your business and its purpose, it’s time to embark on a deeper exploration of your plan. The spotlight now falls upon the products and services that will form the cornerstone of your venture. Begin by meticulously listing each offering, accompanied by a clear explanation of its purpose. Address the fundamental question of ‘why’ – why have you chosen to offer these specific products and services ? What unique value do they bring to the market?

Once the products and services have been comprehensively described, it’s time to illuminate the pricing model that will govern your offerings. Assign a clear cost to each service, considering factors such as production costs, market demand, and competitive pricing. Determining pricing, especially for a startup, can be a complex endeavor. Fortunately, sales pricing calculators can serve as valuable allies in identifying the optimal pricing strategy .

A explain your offerings of smart home products may look something like this:

  • Business Plan Template

For your E-store business, download this ecommerce business plan template now.

lV. Analyze the market

A comprehensive market analysis serves as a compass, guiding your business through the intricate terrain of the marketplace. It begins with a deep understanding of your target audience, delving into their demographics, preferences, and purchasing behaviors. This knowledge empowers you to tailor your products, services, and marketing strategies to resonate with their needs and aspirations.

Here is how analyze the market in our ecommerce business plan.

How to Write Products and Services Section of Business Plan

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V. Develop your marketing strategy

An ecommerce business’s marketing plan is its secret weapon, guiding it towards brand awareness, target audience reach , and enhanced sales and revenue. This plan revolves around positioning strategy, acquisition channels, and tools and technology. Positioning strategy determines how you will differentiate yourself in the market, while acquisition channels identify how your target audience discovers your business.

Finally, tools and technology harness the power of innovation to enhance your reach, automate tasks, and gain valuable insights into customer behavior. By crafting and implementing a comprehensive marketing plan , you can effectively build brand awareness, attract your target audience, and drive growth and profitability for your ecommerce venture.

How to Write the Marketing Plan in Ecommerce Business Plan?

Vl. Establish a sales plan

Importance of an ecommerce business plan.

The significance of an ecommerce business plan cannot be overstated. It plays a pivotal role in:

  • Defining Your Business Goals: Clearly articulating your business objectives provides a sense of direction and ensures that your actions are aligned with your overall vision.
  • Identifying Your Target Market: Understanding your target audience's needs, preferences, and behaviors is crucial for tailoring your products, services, and marketing strategies effectively.
  • Developing Effective Marketing Strategies: A well-defined marketing plan outlines the strategies you will employ to reach your target audience, generate leads, and drive sales.
  • Securing Funding: Investors and lenders often require a comprehensive business plan to assess the viability of your venture and the potential return on their investment.

Tips for Writing an Effective Ecommerce Business Plan

  • Conduct Thorough Research: Gather comprehensive data and insights into your target market, competitors, and industry trends.
  • Set Realistic Goals: Establish achievable and measurable goals that align with your business's resources and capabilities.
  • Update Regularly: Review and update your business plan periodically to reflect changes in your market, strategies, or goals.
  • Quantify Your Financial Projections: Back up your financial projections with sound assumptions and calculations.
  • Seek Feedback: Share your business plan with trusted advisors and mentors for constructive feedback and suggestions.

Revenue projections can be determined by conducting market research, analyzing industry trends, evaluating your target market size, and considering your pricing strategy. Additionally, factors such as marketing efforts, customer acquisition rates, and competition should be taken into account.

Managing operating expenses effectively involves careful budgeting, identifying cost-saving opportunities, negotiating with suppliers, optimizing operational processes, and regularly reviewing expenses. It’s important to strike a balance between controlling costs without compromising the quality of your products or services.

Funding options for an eCommerce business may include self-funding, loans from financial institutions, angel investors, venture capital, crowdfunding platforms, or partnerships. Consider your business’s financial needs, growth plans, and potential risks when exploring funding options.

The break-even point is the point at which your total revenue matches your total expenses, resulting in neither profit nor loss. It can be calculated by dividing your fixed costs by the contribution margin (selling price per unit minus variable costs per unit). This calculation helps you determine the minimum sales volume required to cover costs.

Tracking CAC and CLV is crucial for understanding the effectiveness of your marketing and sales efforts. CAC helps determine the cost of acquiring a new customer, while CLV estimates the value a customer brings to your business over their lifetime. By analyzing these metrics, you can optimize your marketing strategies and ensure that the cost of acquiring customers aligns with their long-term value.

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How to Draft E-commerce Business Plan- Download Free PDF, PPT

How to Draft E-commerce Business Plan- Download Free PDF, PPT

Tamana Gupta

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You've been buying goods from online stores or marketplaces like Etsy, eBay, and Amazon for years and have always wished you could do the same thing. Writing a business plan may seem more daunting than starting your own e-commerce venture.

On the other hand, a business plan enables you to verify your business idea, evaluate your financial situation, and develop a clear action plan for how you'll get a product from the manufacturer to the final customer.

To put it another way, even though it may seem like the business plan is primarily for the benefit of others, such as potential investors, business partners, or well-intentioned family members who keep nagging you to write one, the business plan serves the interests of the business owner the most.

You'll develop your company's vision and objective as well as the road map for getting there. According to Harvard Business Review research, business owners that create a formal business plan have a 16% higher chance of succeeding than those who don't.

Via Giphy.com

E-commerce Business Plan

An e-commerce business plan is a document that explains your company’s objectives, examines the market and your rivals, and lists the resources required to carry out your plan.

Why do you Need E-commerce Business Plan?

Given that more and more people are making purchases online, an eCommerce business plan is crucial. This number has reportedly surpassed 2 billion. An e-commerce business plan helps you stay organized and is beneficial when looking for investors who need to comprehend your firm.

For instance, with which vendors would you collaborate? What kinds of goods will you carry? Your ideal customer is who? How will you promote your company? Can you still turn a profit while offering free shipping?

Role of SlideTeam

SlideTeam provides you with a step-by-step guide on how to create a business plan for your online shop, what to include, and how to use it to improve your chances of success.

# Start-up cost summary for e-commerce platform

This slide provides information about start-up expenditures that incur during the process of establishing an e-commerce platform. It includes start-up ownership, legalities, and other expenses associated with the platform. It will also highlight how the company will utilize its funds.

Knowing your costs and how to control them will help you effectively launch your company and maintain a profit while it is operating. You can: Determine your beginning costs by Calculating projected earnings. Analyze the break-even point.

Further, showcase how the company is utilizing the fund, and the overview of it gives a clear idea to the audience.

E-commerce Business Plan

Download this Template Now

# Implementing effective business solutions by analyzing the market gap

This slide covers the problem associated with the e-commerce industry and how the company will implement an effective solution to overcome the existing gap. It also helps to identify unexplored areas that other businesses in the same space are not serving currently.

Every business comes into existence to solve a particular problem that is prevailing in the market. So, highlight the market gap and the solution that the business is providing to solve that gap.

E-commerce Business Plan PPT

# Product categories offered by the e-commerce platform

The area of your business plan that discusses your goods and services enables the reader to comprehend your goals, the things you offer, how you compete with other possibilities, or how you fill a market gap that no one else is filling.

The purpose of this slide is to provide a glimpse of the key product categories offered by the platform that delivers a specific value proposition for an end client, such as fashion and apparel, home appliances and kitchen, groceries, home décor, electronics, and accessories, etc.

E-commerce Business Plan

# Analyzing key success factors to strategize e-commerce business

This slide covers the major points to be kept in mind while selling products on the platform. These are understanding prospects' needs, focusing on outcomes and emotions, and building a strong brand.

However, these key factors have the potential to attract investors’ attention and can influence their decision.

E-commerce Business Plan

# Key statistics associated with the e-commerce industry

This slide highlights the thorough assessment of a market within the e-commerce industry. It will help in getting valuable insights and projecting the success that the company expects while introducing its brand and its products to consumers within the market.

Further, showcase the retail sales, in the form of a bar graph by anticipating the next 5 years’ sales for both retail e-commerce sales as well as non-e-commerce sales.

Moreover, showcase the US retail sales growth in the form of a bar chart for different categories.

However, don’t forget to highlight the facts of the US e-commerce sale and the retail e-commerce category growth.

E-commerce Business Plan PowerPoint

# Key market trends shaping the e-commerce industry

This slide highlights the key market trends that have the potential to change the current market scenario, as well as ways that the company can stay ahead of competitors. With these trends, the company will look for innovative or new ways of providing its products and services.

So, highlight the facts and figures to showcase the market trend that is prevailing in the market. Showcase the population % of the country and highlight how many are digital shoppers.

Also, showcase the facts related to the rise in online shopping, digital shoppers age, etc. This will give the overview to the audience who may be thinking to invest in the company.

E-commerce Business Plan Template

# Determining growth drivers for the e-commerce platform

This slide caters to details about various growth drivers resulting in e-commerce platforms' progress. In terms of enhancing shopping experiences with mobile commerce and augmented reality, rise in the number of voice searches, sustainable business practices, etc.

All the growth drivers’ factors can lead you to get funding from a potential investor.

E-commerce Business Plan Presentation

# Detailed porter’s five forces analysis for e-commerce platform

The slide highlights porter’s five forces model and its implications in the US e-commerce industry. The five forces include rivalry among competitors, bargaining power of buyers and suppliers, and the threat of new entrants and substitutes.

Further, mention the force i.e., low, moderate, and high of each key point along with its detailed description to formulate the decision.

E-commerce Business Plan PPT

# Effective go-to-market strategy to increase sales and revenue

The purpose of this slide is to implement an effective go-to-market strategy. The purpose is to bring company's products or services to an end customer taking into consideration elements like sales, positioning, and price.

Mention the marketing strategy made by the marketing team in each element, to give a wide perspective to the audience about the growth & expansion of the company.

E-commerce Business Plan PowerPoint

# Key financial assumptions for an e-commerce start-up

This slide provides a glimpse of important financial assumptions that are to be made while setting e-commerce platform in terms of income, expense, and balance sheet. The computations are based on market trends and conditions prevailing in the e-commerce industry.

So, highlight the financial assumption for different particular for the anticipated 5 years so that audience can calculate the growth of the business.

This is a very important slide of the business plan as every investor and client is interested to know the financial status of the company.

E-commerce Business Plan PPT Template

Wrapping-Up

In PowerPoint, you may find all the data you require for the e-commerce business plan, including market and industry statistics. But not everyone possesses the productivity and organizational abilities required to put together a successful company strategy.

It's our duty to play it right away. A team of researchers and designers collaborate on projects at SlideTeam to provide content that meets consumer needs. A business plan ppt can be modified to meet a person's specific professional needs.

How do I build an e-commerce business?

To get started, do some research into the things you want to sell or can source, choose a business name, register your company with the government, get the necessary permits and licenses, choose an eCommerce platform, build your website, add your products, and launch your brand. But to succeed, have a plan for eCommerce marketing ready.

How many products should I start with an eCommerce business?

As I previously stated, there is no set rule for how many designs to stock in your store. Nonetheless, the ideal starting range appears to be between 6 and 12 items.

Is the future of e-commerce positive?

The eCommerce industry is expanding and will soon undergo a significant evolution. It significantly alters consumer behavior, demands, and shopping trends. In just 25 years, this industry has generated global revenues of more than 2 trillion US dollars.

Download E-COMMERCE BUSINESS PLAN FREE Pdf & E-COMMERCE BUSINESS PLAN FREE PPT

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15+ Business Plan Books for Free! [PDF]

* If you have doubts about how to download free books from InfoBooks, visit our guide to downloading books .

Business Plan Books in PDF

Planning in business is of vital importance for the founding of any type of company. This is why we bring you this collection of business plan books in PDF format so you can start your adventure as it should be, with foresight and order.

Business plans were born in the mid-20th century, but it was in the 1970s, with the rise of the entrepreneurial sector, when the need to develop them became popular and grew. Today it is a widely used resource that improves the chances of success of any company. Therefore, we know that this selection of business plan books will be very useful for our community interested in its elaboration.

A business plan is a written document, of a formal nature, with a logical, coherent and progressive order that has the purpose of carrying out a set of actions indicated in it. It is a kind of guide or map that takes into account current and future opportunities and obstacles that may arise in the specific context of the business .

It includes the ideas of the entrepreneur or business group undertaking the project, the way in which they will be carried out, the proposed objectives and the strategies to achieve them. At the same time, an exercise of reflection and interpretation of the market in which the company will operate is carried out, as well as an evaluation of the future results in that market, the variables and the allocation of resources to develop the project are determined.

The benefits of a business plan are innumerable, since it is a firm beginning, it allows foreseeing difficulties and how to face them, defining how to participate in a specific market, knowing the competition, having clear objectives and strategies and many others that we would not finish listing in this section.

Therefore, we invite you to learn how to make one successfully, using as a guide our selection of more than 15 books of business plans in PDF format , to which you have immediate and free access, below.

Here we present our complete selection of Business Plan Books:

Business Plan

South Dublin County Enterprise Board

The Importance of a Good Business Plan

Les Nunn and Brian McGuire

The Elements of a Business Plan First Steps for New Entrepreneur

Cole Ehmke,Jay Akridge

Business Plan Guide

Donald J Reilly

Effective Business Planning A Key to Successful Enterprises

Dongol Rina,Neupane Basudha

A Sample Business Plan for Small Food Businesses

Rodney B Holcomb,Philip Kenkel,Linda Blan Byford

How to Write a Business Plan

University of Cambridge

Topic Business Plan (Article)

Rajdhani College

Preparing a Business Plan (Presentation)

Smt Therese Francis

Business Plan Guidelines

The Office of the Comptroller of the Currency

Business Plan Guideline for Small and Medium Scale Enterprises

Dr Babafemi Oyewole

Preparing a Business Plan

The Gauteng Enterprise Propeller

Development of Business Plan

The Role of Business Planning

Texas A and M AgriLife

Esade Library

Elements of a Business Plan (Article)

Beef Cattle Research Council

Business Plan A practical guide to help you develop a business plan

Community Business Development Corporation

The Business Plan and Its Parts (Article)

Lake Agassiz Development Group

Here ends our selection of free Business Plan books in PDF format. We hope you liked it and already have your next book!

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Electrician Service Business Plan PDF Example

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  • February 23, 2024
  • Business Plan

The business plan template for an electrician business

Creating a comprehensive business plan is crucial for launching and running a successful electrician service. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your electrician service’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of an electrician service business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the service industry, this guide, complete with a business plan example, lays the groundwork for turning your electrician service concept into reality. Let’s dive in!

Our Electrician Business Plan is strategically crafted to encapsulate all crucial elements necessary for a comprehensive approach. It delineates the company’s operations, market strategies, competitive landscape, team management, and financial forecasts.

  • Executive Summary : Offers a snapshot of the electrician business, underscoring the array of electrical services for residential, commercial, and industrial clients, market insights, management expertise, and financial strategy.
  • Services & Prices: Enumerates a wide range of electrical services, including installations, maintenance, emergency services, energy-efficient solutions, and safety inspections, complemented by a transparent pricing model.
  • Key Stats : Details the market size, growth trends, and electrician demographics in the U.S.
  • Key Trends: Discusses the growing demand for smart home technologies, renewable energy integration, LED retrofitting, and the evolving regulatory landscape.
  • Key Competitors: Reviews major competitors, assessing their service offerings and market stance.
  • Differentiation: Illustrates the unique selling propositions such as tailored electrical solutions, focus on energy efficiency, advanced technological applications, competitive pricing, and a robust online presence.
  • SWOT Analysis: Conducts a comprehensive analysis of strengths, weaknesses, opportunities, and threats.
  • Marketing Plan: Crafts strategies for outreach and client acquisition, leveraging digital platforms, content marketing, community engagement, and strategic partnerships.
  • Timeline: Sets forth pivotal milestones and objectives for the business’s developmental phases and market penetration.
  • Management: Introduces the leadership team, accentuating their extensive experience in electrical services and business management, underscoring their roles in steering the company towards its goals.
  • Financial Plan: Forecasts the financial trajectory, outlining revenue targets, profit margins, and essential financial metrics, underpinned by assumptions regarding service contracts, pricing strategy, and customer loyalty. Discusses funding initiatives to fuel startup and expansion phases.

The business plan template for an electrician business

Electrician Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your electrician business’s business plan, offering a concise overview of your company and its services. It should detail your market positioning, the range of electrical services you offer, including installations, maintenance, and repairs, its location, size, and an outline of day-to-day operations. 

This section should also explore how your electrician business will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your business’s unique selling points that differentiate it from these competitors.

 Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the business’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your business’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Electrician Business Plan executive summary1

Dive deeper into Executive Summary

Business Overview

For an Electrician Business, the Business Overview section can be concisely divided into 1 main slide:

Services & Location

Briefly describe your electrician business’s service offerings, emphasizing the breadth and quality of electrical services provided, including residential and commercial installations, maintenance, and emergency repairs. Mention your business’s location, highlighting its strategic positioning to serve a broad area effectively, the ease of accessibility for your teams to reach clients and any logistical advantages it provides. Explain why this location is beneficial in ensuring prompt and efficient service, which is crucial in emergency electrical situations.

Make sure to cover here _ Services & Prices

e business plan pdf

Market Overview

Industry size & growth.

Analyze the electrical services industry’s size and its potential for growth, focusing on opportunities in residential and commercial sectors due to new constructions, renovations, and the shift towards energy efficiency and smart technologies.

Key Market Trends

Highlight the trend towards energy-efficient solutions, the integration of smart home systems, and the increasing need for reliable electrical maintenance. Emphasize the rising demand for electric vehicle charging installations.

Key Competitors

Examine the competition, ranging from large contractors to local electricians. Distinguish your business by emphasizing customer service, specialization in areas like smart technology, and a commitment to safety and compliance.

Make sure to cover here _ Industry size & growth _ Key market trends _ Key competitors

Electrician Business Plan market overview

Dive deeper into Key competitors

First, conduct a SWOT analysis for the electrician business, highlighting Strengths (such as certified expertise and a broad range of electrical services), Weaknesses (including market saturation or limited brand recognition), Opportunities (for example, the growing demand for smart home installations and renewable energy solutions), and Threats (such as regulatory changes or economic downturns that may impact construction and renovation projects).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain clients through targeted advertising, promotional offers, a strong online presence, and participation in local community events.

Finally, create a detailed timeline that outlines critical milestones for the electrician business’s launch, marketing initiatives, client base development, and expansion goals, ensuring the business progresses with clear direction and purpose.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Electrician Business Plan strategy

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the electrician service’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the electrician service towards its financial and operational goals.

For your electrician service business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Electrician Business Plan management

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your electrician service’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your electrician service business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

e business plan pdf

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Acrobat is the all-in-one PDF and e-signature solution for working more securely and efficiently from anywhere with your most important documents. With Acrobat, you can instantly create, edit, sign and manage documents from a single app across desktop, web and mobile.

Your subscription to Acrobat includes the following: Acrobat Pro or Acrobat Standard desktop software — including future feature updates and quarterly security enhancements and improvements. Your subscription also provides access to premium Adobe Document Cloud services like storing and sharing files online; sending and e-signing documents; integrations with applications from Microsoft, Box, Google and more; Acrobat Sign via your web browser and mobile devices.

Acrobat Standard lets you complete basic PDF tasks like edit, convert, password-protect and request signatures. Acrobat Pro includes everything in Acrobat Standard plus additional PDF features and a wide variety of e-signature tools. With Acrobat Pro, you can compare PDFs to review differences, redact sensitive information, collect and track multiple signatures with bulk send, add brand customisation and more. Acrobat Pro for teams also comes with access to 24 x 7 support.

Acrobat for teams plans are designed for small and midsize teams that need full-feature PDF and e-signature solutions. Acrobat for enterprise plans are designed for large organisations with complex needs. They’re best for customers that need full-feature PDF solutions with enterprise-level control and management — with or without embedded e-signature capabilities. To find the best plan for you, contact our Sales team at 0800 007031 .

Acrobat business plans include Acrobat for teams and Acrobat for enterprise. By choosing one of our business plans, you’ll be able to seamlessly add users as your organisation grows. An individual subscription is a single licence meant for use by one person. With our business plans, you’ll also get organisation-level benefits. These include an Admin Console for simplified licence management, 24 x 7 technical support and company control of assets.

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Acrobat is backed by Adobe’s security standard, so your organisation can deliver trusted digital experiences that help you to transform, scale and grow your business. Acrobat helps you to meet end-user demand for connectivity and productivity while helping to ensure security of the data that powers your experiences across devices. As rules, laws and regulations change, you can count on us to stay up to date and help you to maintain compliance with the latest standards. Learn more .

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  1. Ecommerce Business Plan (FREE How To Guide + PDF Sample Template)

    Ecommerce Business Plan (FREE How To Guide + PDF Sample Template) How to Make an Ecommerce Business Plan for Your Startup Written by Darren DeMatas Updated January 30, 2024 In addition to receiving commissions generated through affiliate marketing, we are able to fund our independent research and reviews at no extra cost to our readers. Learn more.

  2. Free PDF Business Plan Templates

    These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization. Simple Business Plan Template PDF This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy.

  3. Ecommerce Business Plan Template [Updated 2024]

    An ecommerce business plan is a detailed and comprehensive document that outlines the strategies, objectives, and operational blueprint of an online business. It serves as a roadmap guiding the company's operations and growth within the dynamic and competitive digital marketplace.

  4. Ecommerce Business Plan Template [Updated 2024]

    Key Takeaways Elements like executive summary, product or service, operations, marketing and sales plan, management team, and financial plan come together to make a compelling business plan. Determine marketing strategies for your ecommerce business and lay a clear action plan for building a solid brand image.

  5. Sample Ecommerce Business Plan

    Ecommerce Business Plan Example PDF. Download our Ecommerce Business Plan PDF here. This is a free ecommerce business plan example to help you get started on your own ecommerce plan. How to Finish Your Ecommerce Business Plan in 1 Day! Don't you wish there was a faster, easier way to finish your ecommerce business plan? ...

  6. How to Write an Ecommerce Business Plan [Examples & Template]

    Published: January 11, 2024 If you have a promising idea for an online e-commerce business, it's important to create an e-commerce business plan to ensure your vision has enough stock to be profitable.

  7. How to Write an eCommerce Business Plan + Template

    Strategy. Writing your plan down will help you clarify your business strategy and figure out key aspects of how your business will run. You'll think about your marketing plan, fulfillment, sales strategies, and more. Test ideas. Business plans can help you figure out if an idea will work.

  8. E-commerce Business Plan Template

    E-commerce business plans give an overview of what the management team expects to accomplish with the business and offer reasons why the readers should consider investing. This e-commerce business plan template is tailored specifically to e-commerce businesses, and all you need to do is add the details of your company.

  9. A Better-Selling Ecommerce Business Plan (Template, Guide ...

    Ecommerce Business Plan Example. Below is an example business plan that we've written for a fictional cookware business. You can see how it breaks down the most important parts of a business - overall business model, competitive advantages, messaging guidelines, target audiences, budgets, key personnel - in a highly summarized, accessible format.

  10. Write eCommerce Business Plan from Scratch (FREE Template)

    5. Operations Plan. Operational planning reflects the task flow of your eCommerce store and how they'll be divided. It includes your daily tasks as an online store owner. Some basic things should be established, such as your work schedule, your daily tasks timetable, your location, and your product stock.

  11. Write your business plan

    Include your mission statement, your product or service, and basic information about your company's leadership team, employees, and location. You should also include financial information and high-level growth plans if you plan to ask for financing.

  12. PDF Free Version of Growthinks Eccomerce Business Plan Template

    The real version of Growthink's Ultimate Ecommerce Business Plan Template is much more than a fill-in-the-blanks template. That template professionally guides you step-by-step so you can quickly, easily and expertly complete your business plan. Perhaps most importantly, it includes complete financial projections.

  13. How to Plan a Business Expansion for Your Ecommerce (+ Template)

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  22. E-commerce Business Plan- Download Free PDF, PPT

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  24. 15+ Business Plan Books for Free! [PDF]

    Business plans were born in the mid-20th century, but it was in the 1970s, with the rise of the entrepreneurial sector, when the need to develop them became popular and grew. Today it is a widely used resource that improves the chances of success of any company. Therefore, we know that this selection of business plan books will be very useful for our community interested in its elaboration.

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  26. Electrician Service Business Plan PDF Example

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