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Sports Bar Business Plan Template

  • Written by Dave Lavinsky

sports bar business plan

Table of Contents

Sports bar business plan.

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their sports bars. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a sports bar business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Sports Bar Business Plan?

A business plan provides a snapshot of your sports bar as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Sports Bar

If you’re looking to start a sports bar, or grow your existing sports bar, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your sports bar in order to improve your chances of success. Your sports bar business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Sports Bars

With regards to funding, the main sources of funding for a sports bar are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for sports bars.

Finish Your Business Plan Today!

How to write a business plan for a sports bar.

If you want to start a sports bar or expand your current one, you need a business plan. Below are links to each section of your sports bar business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of sports bar you are operating and the status. For example, are you a startup, do you have a sports bar that you would like to grow, or are you operating sports bars in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the sports bar industry. Discuss the type of sports bar you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of sports bar you are operating.

For example, you might operate one of the following types of sports bars:

  • Neighborhood Sports Bar : this type of sports bar focuses on one property located in a median income neighborhood and usually sells alcoholic beverages at a low price to attract repeat customers.
  • High End Sports Bar: this type of business is usually located in a high end area of town adjacent to multiple other restaurants and entertainment districts. They are oftentimes located in the downtown area.
  • Franchise Sports Bar: this type of sports bar is a popular franchise with proven success in similar markets.

In addition to explaining the type of sports bar you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, profit growth, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the sports bar industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the sports bar industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your sports bar business plan:

  • How big is the sports bar industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your sports bar? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your sports bar business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: sports fans, office workers, blue collar workers and college students.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of sports bar you operate. Clearly, prospective customers would respond to different marketing promotions than college students, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most sports bars primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other sports bars.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes restaurants and other types of bars. You need to mention such competition as well.

With regards to direct competition, you want to describe the other sports bars with which you compete. Most likely, your direct competitors will be sports bars located very close to your location.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ business, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What types of alcoholic beverages do they sell?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide a better sports bar atmosphere?
  • Will you provide products that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a sports bar business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of sports bar company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to a sports bar, will you provide food or pool tables?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your sports bar company. Document your location and mention how the location will impact your success. For example, is your sports bar located in a busy retail district, shopping plaza, mall, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your sports bar marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your sports bar, including bar set up and cleaning, alcohol inventory, serving patrons, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 5,000th customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your sports bar to a new city.  

Management Team

To demonstrate your sports bar’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing sports bars. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing bars, restaurants or successfully running small businesses .  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 500 patrons per month or per quarter ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your sports bar, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a sports bar:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment, inventory and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your sports bar location lease or the bar menu that you are planning to serve.   Summary Putting together a business plan for your sports bar is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the sports bar industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful sports bar.  

Sports Bar Business Plan FAQs

What is the easiest way to complete my sports bar business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Sports Bar Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of sports bar you are operating and the status; for example, are you a startup, do you have a sports bar business that you would like to grow, or are you operating a chain of sports bar businesses?

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide For Small Businesses

How to Start a Sports Bar Business

Sports bars offer patrons options for watching their favorite sporting events, while enjoying cold drinks and hot food in a lively atmosphere.

Learn how to start your own Sports Bar Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Sports Bar Business Image

Start a sports bar business by following these 10 steps:

  • Plan your Sports Bar Business
  • Form your Sports Bar Business into a Legal Entity
  • Register your Sports Bar Business for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Sports Bar Business
  • Get the Necessary Permits & Licenses for your Sports Bar Business
  • Get Sports Bar Business Insurance
  • Define your Sports Bar Business Brand
  • Create your Sports Bar Business Website
  • Set up your Business Phone System

We have put together this simple guide to starting your sports bar business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Sports Bar Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your sports bar business?

Business name generator, what are the costs involved in opening a sports bar business.

The start up costs for a sports bar can range anywhere from $100,000 to $1 million, depending on the size and scope of the operation. An average sports bar start up can usually be estimated around $400,000. Rental of an existing building, or construction and ownership of a new building, will affect some of your costs. Your liquor license will also add an initial fee to the total, somewhere between $15,000 and $400,000, depending on the location and local or regional laws. The build-out of your bar and kitchen, the tables and seating, electronics, and games, such as arcade style, pool, darts, etc. will also need to be purchased with the seed money.

What are the ongoing expenses for a sports bar business?

A majority of your expenses will pertain to the restocking of food and drinks. Liquor, beer, and wine restocks, along with whatever bar food you may offer, will need to be ordered weekly, if not more often. You should be able to estimate your needs, based on customer patronage, within a 6 month period of operations.

Who is the target market?

Your customer base are sports fans who enjoy having some drinks while watching their teams compete. Most customers will also gravitate to a local bar for location and familiarity.

How does a sports bar business make money?

Sports bars make money off of the food and drinks sold to customers.

Customers should be charged according to market prices of restaurants and bars in your region. Research the average mean pricing of your potential competition and find a fair, yet profitable price point for your food and drink.

How much profit can a sports bar business make?

Depending on the location and size of your establishment, an average bar will make $20,000-$30,000 per week. That adds up to more than $1 million per year. Much of this money will go back into the maintenance of the bar and paying your bar and wait staff, but sports bars can prove to be quite lucrative businesses, if managed correctly.

How can you make your business more profitable?

Offer clubs and organizations options for hosting their meetings at your establishment. Create special nights for sports competitions and trivia nights. Offer weekly specials to get more customers through your doors. Offer catering services, once you’re established, and continue to reach out to the local community. Becoming a staple of a community will go a long way in creating good will and keeping customers positive about your business, ensuring more customers for more sports bar visits.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your sports bar business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a sports bar business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A sports bar business is generally run out of a standalone building. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location :
  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a sports bar business.
  • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a location :
  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for your business’ location to ensure your sports bar business will be in compliance and able to obtain a CO.

Food Regulations

When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections

Liquor Licensing

Businesses involved in the sale of alcoholic beverages are required to obtain a liquor license from the appropriate state or local agency. A comprehensive list of laws by state (including necessary licenses, zoning laws, etc), curated by the Alcohol and Tobacco Tax and Trade Bureau, is included here .

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Sports Bar Business needs and how much it will cost you by reading our guide Business Insurance for Sports Bar Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a sports bar business

Often, word of mouth will be your best advertising service. Keep a pulse on customer responses to your bar. Additionally, websites, social media, and print advertising are all acceptable, and frequently low cost, options for spreading the word about your business. Finally, signage for your sports bar will bring in new customers who find you on a whim or via exploration.

How to keep customers coming back

As mentioned above, customers are the lifeblood of your business and are critical to having a successful sports bar. Return customers happen when they feel comfortable and appreciated. It is critical to be consistent in quality and service to your customers. Make sure they leave each time with a positive outlook on your establishment. Offer incentives for return customers in the form of free drinks or food, discount certificates and recognition of their continued patronage.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

TRUiC's Startup Podcast

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Is this Business Right For You?

Successful sports bar owners must be quite knowledgeable about the restaurant and bar business. A background in either of these fields of work is highly recommended. Managerial experience and a detailed eye, regarding finances, are also positive attributes.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a sports bar business?

Customers are the goal of any successful business, especially a restaurant. Day to day activities at a sports bar, then, focus on this aspect. Restocking the bar and kitchen are regular activities, along with maintenance of the bar, in general. Contacting distributors and ordering supplies ahead of time ensures you don’t run out of customer favorites. Cleaning and updating the establishment’s amenities, such as televisions and sound system(s), are also necessary to maintain customer patronage.

What are some skills and experiences that will help you build a successful sports bar business?

As mentioned above, extensive knowledge of the restaurant and bar business is essential for striking out on your own. You will also need to create and maintain relationships with your distributors, as they will almost work as an outside partner in your business. Understanding and following trends in these industries is also critical, as is knowing the sports world. Your knowledge of your bar’s specialties, sports, food, and drinks, will help draw customers who share those same passions.

Finally, make yourself available to your patrons. Having more personal relationships with the people who frequent your establishment is an important aspect of your job. These customers will become more like friends and family over the years of maintaining a successful business.

What is the growth potential for a sports bar business?

With the popularity and exposure of sports constantly expanding, bars which cater to sports fans can be quite popular, as well. This also means there can and will be added competition. Your sports bar can be very successful if you have a good location, offer top quality entertainment, food, and drinks. Research your area to see which sports are most popular, if you would have enough regular customers, and what food and drinks fare best with your potential customers. The initial leg work will best prepare you for establishing a successful sports bar. Your growth potential will hinge on these numbers.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a sports bar business?

Customers are your number one concern. Initially, you will be looking to attract, with retention being the long term goal. Stay aware of what customers want and don’t be afraid to ask your regulars what they like or might change. Make the bar and sports industries your business and become a student of both.

  • Offer weekly specials and incentives to get people through the door.
  • Create club or organization nights in which groups will meet up at your bar.
  • Advertise with upcoming sporting events on a bar calendar.
  • Host trivia or sports competition nights, such as pool or dart tournaments.

How and when to build a team

A sports bar will need a capable bar and wait staff from the beginning, although the size of your team can be minimal to start, depending on the size of your establishment. As your business grows, you’ll be able to continue adding capable members to your team.

Useful Links

Industry opportunities.

  • Hotshots Sports Bar & Grill Franchise

Real World Examples

  • Buffalo Wild Wings
  • The Score Restaurant & Bar

Further Reading

  • Sports Bar Business Plan Template
  • What Does it Take to Open a Sports Bar?

Have a Question? Leave a Comment!

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Back to All Business Ideas

How to Open a Sports Bar

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on April 30, 2023 Updated on February 14, 2024

How to Open a Sports Bar

Investment range

$90,900 - $173,000

Revenue potential

$821,250 - $1,642,250 p.a.

Time to build

3 – 6 months

Profit potential

$123,187 - $246,375 p.a.

Industry trend

Sports bars have long been popular spots for sports fans to gather to watch the super bowl or any popular game any night of the week. The sports bar industry has come back in a big way after the pandemic, worth $2 billion in the U.S.

Whether you’re in New York City, Midtown Tampa, or any town in the country, you could start a sports bar to tap into that market and have a great time doing it.

But in addition to a love of sports, you’ll need some business savvy. Luckily, this step-by-step guide has you covered with all the information you need to open a sports bar that will bring on the cheer. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

  • Share a good time with your customers
  • Rebounding market
  • Good profit potential
  • Compete with other bars and nightclubs
  • High startup costs

Sports bar industry trends

Industry size and growth.

Sports bars are a segment of the bars and nightclubs industry and by itself is worth $2 billion. 

  • Industry size and past growth – The U.S. bars and nightclubs industry is worth $36.4 billion in 2023, after growing 2.2% for the last five years.(( https://www.ibisworld.com/united-states/market-research-reports/sports-bars-industry/ ))
  • Growth forecast – The U.S. bars and nightclubs industry is projected to decline by a modest .3% in 2023. 
  • Number of businesses – In 2022, 1,234 sports bars were operating in the U.S.(( https://www.ibisworld.com/industry-statistics/market-size/bars-nightclubs-united-states/ ))
  • Number of people employed – In 2022, the U.S. sports bar industry employed 11,654 people.

Sports Bar industry size and growth

Trends and challenges

  • Many sports bars have added interactive sports games such as indoor minigolf, soccer, and pickle ball.
  • Sports bars are upgrading their classic bar food to offer healthy or upscale tapas and meals. 
  • More people have big screen televisions in their homes, decreasing the clientele of sports bars. 
  • Staffing issues are plaguing the sports bar industry and the bar industry as a whole, making it challenging for sports bars to effectively serve customers. 

Sports Bar Trends and Challenges

Demand hotspots

  • Most popular states – The most popular states for bar managers are Pennsylvania, New Jersey, and West Virginia. (( https://www.zippia.com/bar-manager-jobs/best-states/ ))
  • Least popular states – The least popular states for bar managers are Nebraska, South Dakota, and Louisiana. 

Sports Bar demand hotspots

What kind of people work in nightclubs?

  • Gender – 44% of bar managers are female, while 56% are male. (( https://www.zippia.com/bar-manager-jobs/demographics/ ))
  • Average level of education – The average bar manager has a bachelor’s degree.
  • Average age – The average bar manager in the US is 39.1 years old.

Sports Bar industry demographics

How much does it cost to start a sports bar business?

Startup costs for a sports bar range from $100,000 to $175,000. Costs included liquor licenses, space rental and preparation, food and alcohol inventory, and an operating budget.

You’ll need a handful of items to successfully launch your sports bar business, including: 

  • Refrigerator 
  • Grill, oven, fryer
  • Bottle Cooler
  • Draft beer equipment
  • Ice Machine
  • Glass racks
  • Glass washing machine
  • Bar Blender
  • Bar supplies
  • Tables and chairs
  • Televisions

How much can you earn from a sports bar business?

What you charge for food and beverages will vary based on the item. These calculations will assume that the average bill per customer will be $30. Your profit margin should be about 15% after all your operating costs. 

In your first year or two, you could serve 75 customers per day, bringing in more than $820,000 in annual revenue. This would mean over $123,000 in profit, assuming that 15% margin. 

As you gain traction, sales might serve 150 customers a day.  With annual revenue of more than $1,640,000, you’d make a tidy profit of nearly $247,000.

Sports Bar earning forecast

What barriers to entry are there?

There are a few barriers to entry for a sports bar. Your biggest challenges will be:

  • Funding the startup costs
  • Finding a great location
  • Breaking into a competitive market

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Step 2: hone your idea.

Now that you know what’s involved in starting a sports bar, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Analyze your competitors 

Research sports bars in your area and online to examine their products, price points, and customer reviews.

  • Make a list of sports bars that offer similar products. 
  • Review your competitors’ products – their features, pricing, and quality – and marketing strategies
  • Check out their online reviews and ratings on Google, Yelp, and Facebook to get an idea of what their customers like and dislike.
  • Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can strengthen your business and gain a competitive edge to make better business decisions.

Why? Identify an opportunity

You’re looking for a market gap to fill. For instance, maybe the local market is missing a sports bar that offers craft cocktails, or a neighborhood bar with an extended happy hour.

starting a sports bar business plan

You might consider targeting a niche, such as classic bar food and drinks.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products

You’ll want to create a cocktail and beer menu, including draft beers, and a food menu. You could add additional revenue by offering pay-to-play games such as pool or darts. You could also sell sports bar merchandise like t-shirts or beer mugs. 

How much should you charge for sports bar products?

Your prices for various items will depend on market prices in your area, but they’ll also depend on your cost of the items. 

Once you know your costs, use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will depend on your area, and the concept you develop for your sports bar. If you’re in a more established neighborhood, your demographic may be best found on Facebook. Conversely, if you’re in a younger trendy area, your best bets will be TikTok and Instagram. 

Where? Choose a sports bar location

You’ll need to rent out a space for your bar. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a space for your sports bar, you may want to follow these suggestions:

  • Demographics : Study the local demographics. Ensure your target audience (age, gender, income level, etc.) is well-represented.
  • Visibility : Choose a location that is easily seen by passersby. High traffic areas can help with walk-in customers.
  • Accessibility : Ensure the location is easily reachable, offers good parking, and is near public transport.
  • Proximity to Competitors : Being near similar businesses can be beneficial (it’s a known spot for your target audience) but ensure there’s enough demand for another sports bar.
  • Local Sports Facilities : Being near stadiums, arenas, or popular sports hubs can boost patronage, especially during event days.
  • Size and Layout : Ensure the space can accommodate a bar, seating, big-screen TVs, restrooms, and possibly a kitchen.
  • Lease Terms : Review costs, lease length, restrictions, and what’s included (like maintenance).
  • Safety : Review crime statistics for the area. A safe environment is key to attracting and retaining customers.
  • Growth Potential : Consider future developments in the area which could increase foot traffic or demand.
  • Licensing and Regulations : Ensure the location can be zoned for a sports bar and can meet all required licenses.

Sports Bar business idea rating

Step 3: Brainstorm a Sports Bar Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “sports bar” or “sports pub”, boosts SEO
  • Name should allow for expansion, for ex: “PlayPoint Pubs” and “LeagueLounge” over “Gridiron Grub” and “HoopsHub”
  • Avoid location-based names that might hinder future expansion
  • Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create a Sports Bar Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary: Summarize your sports bar business plan, including your concept, target audience, and financial outlook.
  • Business Overview: Provide an overview of your sports bar, including its location, size, and the type of sports and events it will focus on.
  • Product and Services: Detail the menu offerings, drinks, and any unique services or entertainment options like live music, trivia nights, or themed events.
  • Market Analysis: Analyze the local market for sports bars, considering factors like demographics, competition, and potential demand for your niche.
  • Competitive Analysis: Identify other sports bars in the area and explain how your establishment will differentiate itself, whether through pricing, sports coverage, or ambiance.
  • Sales and Marketing: Describe your strategies for attracting customers, including advertising, promotions, and partnerships with local sports teams or organizations.
  • Management Team: Introduce yourself and any key team members involved in running the sports bar, highlighting relevant experience in the hospitality or food and beverage industry.
  • Operations Plan: Explain how your sports bar will operate daily, covering hours of operation, staffing, inventory management, and customer service.
  • Financial Plan: Present financial projections, including startup costs, revenue forecasts based on expected customer traffic, and profitability estimates.
  • Appendix: Include any supporting documents, such as sample menus, mock-ups of the sports bar layout, and marketing materials.

what to include in a business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to sports bar. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your sports bar will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company ( LLC ) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.  Here’s how to form an LLC .
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.  Read how to start a corporation here .
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

starting a sports bar business plan

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

starting a sports bar business plan

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like  Kickstarter  and  Indiegogo  offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like  Fundable  and  WeFunder  enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a sports bar business. You might also try crowdfunding if you have an innovative concept.  

types of business financing

Step 8: Apply for Bar Licenses and Permits

Starting a sports bar business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You’ll need to check with your state and local governments about liquor license, food service license, and health permit requirements. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your sports bar business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

types of business insurance

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as  Mr. Black , Sevenrooms , or Focus , to manage your inventory, pricing, sales, payments, and employees.

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. 

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Contact Now”. This can sharply increase purchases. 

Here are some powerful marketing strategies for your future business:

  • Theme Nights and Special Events: Plan themed nights around popular sports events, such as game-day specials, jersey nights, or trivia competitions, to create a unique and engaging atmosphere.
  • Social Media Engagement: Leverage platforms like Instagram, Twitter, and Facebook to share real-time updates, promotions, and exclusive offers, fostering a sense of community among sports enthusiasts.
  • Partnerships with Local Sports Teams: Collaborate with local sports teams or leagues to sponsor events, host watch parties, or offer discounts to fans on game days, creating a mutually beneficial relationship.
  • Happy Hour Promotions: Introduce enticing happy hour deals during non-peak hours to attract customers, encouraging them to unwind and enjoy the sports experience without breaking the bank.
  • Interactive Fan Experience: Invest in interactive elements like sports trivia games, prediction contests, or fantasy sports leagues to engage patrons during halftime or slower periods, enhancing their overall experience.
  • Loyalty Programs: Implement a loyalty program that rewards customers for repeat visits, encouraging brand loyalty and transforming occasional visitors into regular patrons.
  • Influencer Collaborations: Partner with local sports influencers or personalities to promote your sports bar, leveraging their fan base to increase awareness and credibility.
  • Themed Menu Items: Create a menu that reflects the spirit of different sports seasons or major events, offering unique and themed food and drink options to enhance the overall sports viewing experience.
  • Community Sponsorships: Support local community events, tournaments, or youth sports teams to enhance your sports bar’s visibility and build a positive reputation within the neighborhood.
  • Game-Time Promotions: Offer time-sensitive promotions tied to specific game moments, such as discounted drinks for every touchdown or goal scored, creating a dynamic and interactive atmosphere during live games.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your sports bar meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your sports bar business could be:

  • Every game, every day
  • Celebrate game day with craft cocktails and fine food
  • Biggest draft beer selection in town

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a sports bar business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in sports bars for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in sports bars. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

You will lneed workers to fill various roles. Potential positions for a sports bar business include:

  • Bartenders – make and serve drinks
  • Wait Staff – take orders, customer service
  • Servers – serve food
  • Cooks – prepare food items
  • Marketing Lead – create and implement marketing strategies
  • General Manager – scheduling, accounting, inventory management

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Sports Bar – Start Making Money!

Sports bars are a great place for people to interact with comrades or rivals on game day and can also be fun anytime. By starting your own sports bar, you could offer people a great experience, share in the fun, and make a good living at the same time.

You’re ready to go with your business savvy now, so roll up your sleeves and get your successful sports bar going!

  • Sports Bar Business FAQs

A sports bar can be very profitable. It takes a good location, a good concept, and proper marketing and management to be successful.

A sports bar can grow by increasing product offerings and adding new locations. When a sports bar is successful, it can even be a franchise opportunity.

If you want to be a hands-off owner and trust other people to run your business, you can do it on the side. However, you’ll be paying more in salaries and wages and you’ll lose control over how the business is managed.

Sports bars are expensive to start. You can’t start one with no money, but you may be able to find financing from family and friends, or from an SBA loan.

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Sports Bar Name
  • Create a Sports Bar Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Bar Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Sports Bar - Start Making Money!

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Sports Bar Business Plan Example

NOV.11, 2016

Sports Bar Business Plan Example

Sports bar business plan for starting your own business

Watching sports become more enjoyable when you have someone sitting near you to discuss your favorite shot or to taunt the laziness of some footballer.

If you want to start a business and also want to give people a comfortable setting to enjoy sports, you must think about opening a sports bar. A sports bar is a place where televised sports are played on large screens. Nearly all sports bars also offer grilled foods and drinks to provide customers with complete entertainment.

Well, the first step to enter this venture will be creating sports bar and grill business plan. If you don’t know what you should include in your opening a sports bar business plan you can take help from here. In this sample, we are providing the business plan written for a sports and grill bar namely Denzel Sports Bar.

Sports bar business plan summary

2.1 the business.

Denzel Sports Bar will be a registered and licensed sports bar located in Las Vegas. The bar will offer luxurious seating with large screens for people to watch sports. Besides, the sports bar will also be offering high-quality cuisines, grilled chicken and fish foods, and drinks to the customers.

2.2 Management of Sports Bar

Management is a very crucial factor if you are opening a sports bar. You will need to procure the inventory, install screens, and ensure the preparation of quality foods. To manage your business effectively you must plan everything about your business before actually starting it.

Denzel decided to hire a co-manager to supervise the business operations with him. Besides, he will also hire cooks, cleaners, waiters, sales executives, and other general employees to manage the smooth running of his business.

In this sample sports bar business plan, we will be providing Denzel’s sports bar business plan template free of cost. So, you can learn in-depth about how to start and run this business.

2.3 Customers of Sports Bar

In your start up sports bar business plan you should identify the groups of your customers. This will help you in adopting the services and organizing the events that can draw your customers’ attention.

The major customers of Denzel Sports Bar will comprise college students, sportspersons, and senior citizens.

2.4 Business Target

Our target is to become the most renowned sports bar in Las Vegas within three years of our launch. Our financial targets to be achieved over the next three years are demonstrated here.

3 Years Profit Forecast - Sports Bar Business Plan Example

Company Summary

3.1 company owner.

Denzel Ben will be the owner of Denzel Sports Bar. Denzel has worked in many restaurants business and clubs on managerial posts. He is famous among his colleagues for his teamwork and management skills.

Besides, he is a passionate football fan. He has attended a few matches in-person and also has chitchat with some international-level players.

3.2 Why the Sports Bar Business is being started

After working as a salaried person in several positions, Denzel realized that he can’t get paid according to his creativity and talent. Eventually, he decided to centralize his efforts and start his own business. Since he had experience with clubs and a passion for sports, so he found a sports bar the ideal choice for a startup.

3.3 How the Sports Bar Business will be started

Step1: Creating A Business Plan

In this business plan proposal sample sports bar, we are providing the business plan for Denzel Sports Bar. Denzel decided to design a large sports bar. So, if you are looking for a small sports bar business plan, you would have fewer expenses and staff relative to what is listed here.

Moreover, if you want to buy a franchise then you would need sports bar franchise entity business plan. In this case, you should study some additional sports bar business plan examples. It is because your startup expenses will rise more for buying a franchise.

Step2: Acquiring Required Licenses & Permits

Step3: Establish Your Brand

Denzel will lease a large property in Las Vegas to convert it into a sports bar. Inventory including LED screens, furniture, crockery will be purchased. The required staff will be hired. And the business targets will be defined to mark the market presence.

Step4: Marketing & Advertisement

The next step would be to promote the services of Denzel Sports Bar to get more and more customers. The marketing and sales strategy plan developed for Denzel’s startup will be listed in detail in this sample plan.

Step5: Establishing a Strong Web Presence

Denzel will hire a web developer to ensure a strong online presence.

Startup Cost - Sports Bar Business Plan Example

Services of Sports Bar

Before you create an opening a sports bar business plan, you should decide your services. So that you can plan for the inventory and staff accordingly. To make customers stay at the bar, a sports bar should provide many services other than just showing sports. Therefore, even if you are looking forward to purchase existing business sports bar business plan, you should keep thinking about introducing new trends to stay competitive.

  • Showing Live Sports: This will be our primary service. We will show televised sports on large screens so that people who love watching sports in groups can gather at our bar.
  • Grilled Barbeque
  • Grilled Meat, Chicken and Fish
  • Grilled Sandwiches
  • Brunswick stew
  • Juices: Apple, Pomegranate, Orange, Beet, Mango, and Grape Juice
  • Teas & Coffees: Green Tea, Black Tea, Latte, Cappuccino, Espresso, Americano
  • Salads: We will also offer fruit, vegetable, and chicken salads.
  • Table Tennis

Marketing Analysis of a Sports Bar

In your retail sports bar business plan you should do an accurate marketing analysis. Marketing analysis is the study of your target market from various aspects to understand market ups and downs, the latest trends, your competitive position, and the unoccupied opportunities. Moreover, it allows you to identify that knock out criteria for a sports bar business plan by following which you can run your business smoothly.

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If you are not an expert at doing marketing analysis you can have a general idea of the sports bar industry by reading this sports bar business plan problem example. In this business plan template for sports bar, we have listed the whole marketing analysis of Denzel Sports Bar.

5.1 Market Trends

Sports bars and nightclubs have always remained in-demand in the U.S. Though many sports bars are already running in the U.S. there is still a space for more – provided that the new startups come up with exclusive competitive edges.

These days, sports bars are witnessing a newer trend. The owners of sports bars have started to provide more entertainment options to their customers along with watching sports.

5.2 Marketing Segmentation

Denzel divided his expected customers into three groups. He did so to study the requirements of different groups of people in a systematic manner. The market segmentation also enabled him in devising pricing and discounting strategies.

The groups of potential customers as recognized by Denzel Sports Bar are listed here:

5.2.1 College Students

Our first target group will be the young boys and girls who study in colleges and universities situated near us. The students of such age groups are often involved in sports activities. They enjoy playing as well as watching sports with their friends. We expect them to come to our bar frequently as we offer delicious eatables and luxurious seating along with thrilling televised sports.

5.2.2 Local Sportspersons

Our second target group comprises of local level athletes. There are two sports grounds in Las Vegas that are located at a walking distance of 10 to 15 minutes from us. Therefore, we believe that athletes who play in our vicinity will also become our potential customers. As we will provide them what they require to refresh their minds and bodies after a hectic match.

5.2.3 Senior Citizens

Our third target group will comprise of senior citizens in our locality. Elderly people usually prefer to watch sports at a sports bar. Because it allows them to also socialize with other members of the community. At our sports bar, we will have a comfortable seating arrangement and a pleasant environment for them to watch sports. And also to eat, drink and play light games with their fellows.

Marketing Segmentation - Sports Bar Business Plan Example

5.3 Business Target

  • To earn a profit margin of $18.5k per month by the end of the third year
  • To achieve an average rating above 4.85 by the end of the first year
  • To achieve a CSAT score above 90 by the end of the first year
  • To maintain a customer repeat rate above 60% throughout our service years

5.4 Product Pricing

Our prices will be a little higher than our competitors. It is because we are providing elegant indoor seating unlike many of our competitors. And secondly, because we are providing an adequate space to play indoor games too.

However, we still hope to attract more customers to our bar as we have developed an excellent sales strategy plan.

Marketing Strategy of Sports Bar Business

Sales strategy is also an important part of an opening a sports bar business plan. In this part, you define your approach to stay competitive. Moreover, you also formulate an effective advertisement strategy in this section of your finale sports bar grill business plan.

Here we are providing the sales strategy of Denzel Sports Bar for anyone who wants to benefit.

6.1 Competitive Analysis

  • It is only us in the whole of Las Vegas who are offering indoor games. This will help us accommodate the customers who might not be interested in watching the sports televised at the time.
  • Secondly, our menu is really vast. So, each of our customers will be able to relish their favorite food while watching sports or playing games.
  • We have two major sports grounds located near us. So the athletes playing there are also expected to visit us to relax and refresh.

6.2 Sales Strategy

  • We’ll host live matches of national level players at least two times a year.
  • We’ll ensure a strong online presence. Through our website, we’ll be briefing our customers about the incoming events.
  • We’ll advertise our startup through Google Local Services ads and local newspapers.
  • We’ll offer a 50% discount on all of our foods and drinks for the first three months of the launch.
  • We’ll issue 20% discount cards to our valued customers.

6.3 Sales Monthly

Sales Monthly - Sports Bar Business Plan Example

6.4 Sales Yearly

Sales Yearly - Sports Bar Business Plan Example

6.5 Sales Forecast

Unit Sales - Sports Bar Business Plan Example

Personnel plan

The work efficiency and behavior of the employees directly impact the success of a business. Therefore you must hire your staff after conducting detailed tests and interviews. A good practice is to first list the needed staff along with their job responsibilities in your sports bar business plan template. So that you would know the criteria to judge the abilities of job seekers.

7.1 Company Staff

Denzel will manage the business himself. The staff he will hire is listed below:

  • 1 Co-Manager to help manage the sports bar
  • 1 Accountant to maintain financial records
  • 4 Chefs to prepare food items and drinks
  • 2 Waiters to serve the customers
  • 1 General Assistant to do routine tasks
  • 2 Cleaners to maintain the facility and kitchen
  • 2 Sales Executives to execute sports bar’s sales strategy plan
  • 1 Driver to provide transport facility
  • 1 Web Developer to manage the company’s social sites
  • 1 Security Guard

7.2 Average Salary of Employees

Financial plan.

The last thing to include in your business plan for sports bar and grill is a financial plan. A financial plan analyzes all the expenses, investments group for start-up , sales, profits, and losses to determine

  • The current financial status of your business
  • The path to follow to achieve your financial objectives

Denzel understood the importance of an accurate financial plan. Therefore he hired a professional financial analyst to make a financial plan. The detailed brake-even analysis, gross margin calculations, profit & loss projections, and business ratios calculations done for Denzel Sports Bar are given here.

8.1 Important Assumptions

8.2 brake-even analysis.

Brake-even Analysis - Sports Bar Business Plan Example

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Profit Monthly - Sports Bar Business Plan Example

8.3.2 Profit Yearly

Profit Yearly - Sports Bar Business Plan Example

8.3.3 Gross Margin Monthly

Gross Margin Monthly - Sports Bar Business Plan Example

8.3.4 Gross Margin Yearly

Gross Margin Yearly - Sports Bar Business Plan Example

8.4 Projected Cash Flow

Projected Cash Flow - Sports Bar Business Plan Example

8.5 Projected Balance Sheet

8.6 business ratios.

Download Sports Bar Business Plan Sample in pdf

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Business Plan Templates

Score Big Profits: The Ultimate Checklist for Opening a Lucrative Sports Bar

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1. Research Your Market

Before embarking on opening a sports bar, it is important to conduct thorough research of the market. This will help you understand the potential challenges and opportunities that exist within the industry. Some key areas to focus on during the research process include:

  • Demographics: You should examine the demographics of your target market to determine whether there is a demand for a sports bar in the area. Consider factors such as age, income levels, and lifestyle habits.
  • Competition: It is important to conduct competitive analysis to understand the strengths and weaknesses of other sports bars in the area. This can help you differentiate your business and position it for success.
  • Trends and Industry Outlook: Stay up-to-date on the latest trends in the industry and consider the long-term outlook for a business in this field.

Conducting market research may also involve surveying potential customers, attending industry events, and consulting with experts in the field. This will help you gain a better understanding of the market and make informed business decisions.

Tips & Tricks

  • Take time to conduct thorough market research, as this can help you avoid costly mistakes and position your business for success.
  • Consider working with a business consultant or industry expert to gain insights and guidance during the research process.
  • Utilize online resources to save time and money on market research, such as industry reports and demographic data.

2. Develop A Business Plan & Financial Model

Starting any business requires a well-thought-out plan that outlines the objectives, strategies, financial projections, and potential challenges. Developing a business plan is essential in determining the feasibility and profitability of a sports bar business.

A business plan is a comprehensive roadmap that outlines the steps you will take in starting, managing, and growing your sports bar business. It defines your business's objectives, target audience, marketing strategies, operational structure, and financial projections. Your plan should also include an analysis of your competitors, market trends, and potential opportunities to grow your business.

  • Executive Summary: The executive summary is a brief overview of your sports bar business plan. It should include the name and location of your business, your objectives, target audience, competitive advantage, and financial projections.
  • Company Description: The company description section outlines your business history, mission statement, legal structure, and ownership details.
  • Market Analysis: The market analysis section defines your target audience, competition, and market trends. It should include an analysis of your target customers' demographics, buying behavior, and preferences.
  • Products and Services: The products and services section outlines your sports bar's menu, theme, and unique selling point. It should include a detailed description of your food, drinks, specials, and events.
  • Marketing and Sales: The marketing and sales section defines your marketing strategies, customer acquisition channels, and sales projections. It should include social media, email marketing, and content marketing tactics.
  • Operations and Management: The operations and management section defines your operational structure, facilities, utilities, and staff. It should include roles and responsibilities, training programs, and standard operating procedures.
  • Financial Projections: The financial projections section outlines your revenue, expenses, and profit projections. It should include a profit and loss statement, cash flow statement, and balance sheet. It should also include break-even analysis and return on investment calculations.

Once you have developed your business plan, the next step is to create a financial model . A financial model is a detailed analysis of your business's financials, including revenue growth, operating costs, capital expenditures, and financing needs. It should also include an analysis of your cash flow, debt-to-equity ratio, and return on investment projections.

Tips & Tricks:

  • Hire a professional business plan writer or consultant to help you develop a comprehensive and realistic business plan.
  • Use industry benchmarks and market data to ensure your financial projections are accurate and realistic.
  • Include a contingency plan in case of unforeseen circumstances, such as a pandemic or a recession.

3. Source Funding

Opening a sports bar business can be an exciting venture, but it also requires a significant amount of investment. Before you start thinking about the fun part of menu planning and décor, you need to consider how you'll fund your business. Here are the top funding sources that can help you open your sports bar business:

  • Personal savings: The easiest way to fund the business is to use your personal savings or investment. This way, you won't have to worry about repaying any loans and you'll have full control over how you spend your money.
  • Loans: If you don't have enough personal savings, you can consider a business loan from a bank or the Small Business Administration (SBA). You'll need to have good credit and a solid business plan to qualify for a loan.
  • Investors: You can also consider finding investors who believe in your vision and are willing to provide some capital in exchange for a share of the ownership or profits.
  • Crowdfunding: Another option is to use crowdfunding platforms like Kickstarter, GoFundMe, or IndieGoGo to raise money for your sports bar. This approach is more suited for smaller projects or projects with unique concepts that can capture people's attention.

Tip & Tricks:

  • If you're taking a loan, be sure to read the fine print and understand the terms before signing up.
  • Keep your investors updated on the business progress and listen to their feedback. They can provide valuable insights and connections.
  • Create a compelling story behind your crowdfunding campaign and offer unique rewards to your backers that relate to your sports bar concept.

In addition to the above sources, you can also consider applying for grants, winning competitions, or using credit cards as a last resort. However, be aware that these options may come with higher interest rates or conditions attached.

Once you have secured the funding, create a budget plan and allocate the funds accordingly. Be wise in your expenses, don't overspend or underspend, and always keep a reserve amount in case of emergencies.

Remember that funding is just one aspect of starting a successful sports bar business. With a solid business plan and proper execution, you can attract loyal customers, create a profitable niche, and enjoy the rewards of being a successful entrepreneur in the sports bar industry.

4. Find A Suitable Location

Finding a suitable location is one of the most important steps in starting a sports bar business. Your location can determine the success or failure of your business. Here are some tips to help you choose a suitable location for your sports bar business:

  • Research the demographics of the area: It is important to know the demographics of the area in which you plan to open your sports bar. For example, if the area is predominantly young adults, then having a lively atmosphere with music and games will be more suitable. Alternatively, if the area has more families, then having a family-friendly atmosphere with a kids' play area will work better.
  • Choose a visible location: Your sports bar should be in a visible location with ample foot traffic so that it is easy for people to find. A location on a main street, near a busy shopping center, or across from popular businesses can help attract more customers.
  • Consider parking: Parking is another important factor to consider when choosing a location. You should choose a location with ample parking so that your customers can easily park their cars. If parking is difficult to find, customers may choose to go to another sports bar with easier access.
  • Check the zoning laws: Before finalizing a location, make sure to check the zoning laws in the area to ensure that a sports bar is allowed. Some areas may have restrictions on certain types of businesses, and it is important to follow these regulations to avoid any legal issues.
  • Assess competitors: It is also important to assess the competitors in the area. If there are already many sports bars, it may be more difficult to attract customers. However, if there are few competitors, it may be easier to establish your sports bar as the go-to destination for sports fans.

Tips and Tricks

  • Visit the location at different times of the day to assess the foot traffic and noise level.
  • Look for a location with outdoor space, such as a patio or balcony, to attract customers who enjoy being outside.
  • Consider a location near public transportation to make it easier for customers to get to your sports bar.

5. Design Business Premises

The design of your sports bar premises is crucial to the success of your business. Customers will spend most of their time at your establishment, so you have to create a striking and functional environment that will keep them coming back. Here are essential tips on how to design your sports bar premises:

  • Choose a location with good visibility

The location of your sports bar is paramount to your business success. You want a spot where there is high traffic, both pedestrian and vehicular. Look for areas with a good catchment of potential customers, and with a high level of visibility from the outside.

  • Create a cohesive theme

Your sports bar premises should have a visual theme that is coherent with the service you offer. Think about what sports and teams you want to showcase and make sure your design reflects them. A well-constructed theme will help to attract customers and differentiate your business from competitors.

  • Ensure comfortability and functionality

The comfort and functionality of your sports bar are important to your customers. Invest in high-quality seats, tables, and adequate lightning. The overall layout of your establishment should be arranged to cater to all types of customers, including those with disabilities.

  • Make the most of technology

As the sports bar business continues to evolve, incorporating advanced technology is essential. You may want to invest in interactive screens, social media streaming, and high-resolution displays to ensure an immersive and unforgettable experience for sports fans.

  • Adhere to all legal requirements

Ensure that your sports bar premises meets all the requirements stated in local, state and national health and safety regulations. This is essential in getting a license to operate your business and preventing unnecessary lawsuits.

  • Light up your establishment with a warm and vibrant color scheme to create a cozy atmosphere.
  • Invest in excellent sound systems to improve the quality of your audio and enhance the sports experience.
  • Use social media platforms to drive your business growth by promoting deals, live updates, showing photos, and sharing fan-related content.

Overall, designing your sports bar premises will take time, effort, and investment. However, with a well designed and beautifully-crafted establishment, you are sure to attract a wide customer base and give yourself a competitive edge in the sports bar market.

6. Purchase Equipment & Inventory

Opening a sports bar business requires a lot of planning and consideration. You need to make sure that you have all the necessary equipment and inventory to keep your customers happy and satisfied. Some of the key equipment and inventory that you will need to purchase include:

  • Furniture and fixtures: This includes tables, chairs, bar stools, and other seating options. You should also consider investing in quality furnishings, such as comfortable chairs and a durable bar top, to enhance the customer experience.
  • Kitchen equipment: If you plan to serve food, you will need a range of kitchen equipment, including ovens, refrigerators, freezers, grills, and other appliances. Make sure you invest in high-quality equipment that can stand up to the demands of a busy sports bar.
  • Bar equipment: You will need a range of bar equipment, including a bar sink, glassware, wine glasses, shakers, and other supplies. You should also consider investing in a quality sound system to enhance the atmosphere of your sports bar.
  • Inventory: Your inventory will depend on the type of sports bar you plan to open, but typically includes beer, liquor, wine, and other beverages, as well as snacks, appetizers, and other food items.

When purchasing equipment and inventory, it is important to work with reputable suppliers and manufacturers who can provide high-quality products. You should also consider your budget and try to negotiate favorable prices and terms to help keep your costs under control.

  • Consider leasing equipment to keep your startup costs low.
  • Make sure to obtain all necessary licenses and permits for serving alcohol and food.
  • Invest in training for your staff to enhance customer service and improve efficiency.

7. Obtain Necessary Permits & Licenses

Before you can start your sports bar business, you must obtain the necessary permits and licenses to operate legally. These licenses vary by location and type of business, so it is important to research the requirements in your area.

Here are some of the common licenses and permits you may need:

  • Business license: This is a basic license that allows you to operate a business in your city or state.
  • Liquor license: If you plan to sell alcoholic beverages, you will need a liquor license.
  • Food service license: You will need a food service license to prepare and serve food in your sports bar.
  • Zoning permit: This permit ensures that your business is in a location zoned for commercial use.

You may also need additional permits for building, fire, and health inspections. It is important to plan ahead and budget for these costs, as they can add up quickly. Working with a lawyer or consultant can help ensure that you have all the necessary permits and licenses before opening your sports bar.

  • Research the licensing requirements in your area before starting your business.
  • Work with a lawyer or consultant to ensure that you have all the necessary permits and licenses.
  • Plan ahead and budget for these costs to avoid delays or fines.

8. Executive Staff Recruitment

Recruiting the right executive staff can make or break your sports bar business. The executive staff is responsible for managing the day-to-day operations of your sports bar and ensuring its success. Here are some key chapters to follow in the executive staff recruitment process:

Tips & Tricks for Executive Staff Recruitment:

  • Look for experience: Look for candidates who have previous experience in the hospitality industry. Experience in the food and beverage industry is a plus.
  • Personality is key: Look for individuals with a positive attitude and who can handle the fast-paced environment of a sports bar.
  • Check references: Always check the references of potential hires. Do not settle for just one reference, call them all to get a well-rounded idea of their past work experience.

Chapter 1: Identify the Positions You Need to Fill

Determine the roles and responsibilities of the executive staff members you need to hire. This will depend on the size and complexity of your sports bar business, but some key positions to consider include:

  • General Manager
  • Assistant Manager
  • Bar Manager
  • Servers and Bartenders

Chapter 2: Develop Job Descriptions

Develop job descriptions for each position you need to fill. Be sure to include key responsibilities, qualifications, and requirements for the role. This will help you attract the right candidates and ensure that you are able to effectively evaluate their qualifications.

Chapter 3: Create a Hiring Strategy

Develop a hiring strategy that includes a timeline for hiring, recruiting channels, and a selection process. Consider working with an experienced recruiter who specializes in the hospitality industry to help you find the best candidates for your sports bar.

Chapter 4: Conduct Interviews and Screen Candidates

Conduct interviews and screen candidates to determine their fit for your sports bar. Ask behavioral questions and use past experiences to determine if they have the necessary skills and experience for the position.

Chapter 5: Check References and Make Offers

Check references and make offers to the strongest candidates. Always make sure to offer competitive compensation and benefits packages to attract the best talent for your sports bar business.

Following these chapters will ensure that you have the right executive staff members in place to help your sports bar succeed.

9. Marketing & Launch Efforts

Marketing and launching your sports bar takes strategic planning and execution. Here are the steps you need to take in order to effectively market and launch your sports bar business:

  • Create a Marketing Plan: Develop a clear, concise plan that outlines your target demographic, your messaging, your advertising and PR strategy, your budget, and your timeline. Keep in mind what sets your sports bar apart from others, and make sure to emphasize that in your plan.
  • Location: Choose a location that is visible and accessible for your target demographic(s). It should be easily accessible by car, public transit, or foot traffic. Make sure to choose a location that has ample parking space.
  • Website and Social Media Presence: Create a professional website that showcases your services and menu offerings. Your website should be mobile-friendly and easy to navigate. Make sure to create accounts on Facebook, Instagram, Twitter, and other social media platforms.
  • Events and Promotions : Host regular events and promotions to attract customers. Examples include sports trivia nights, happy hour specials, and game-day viewing parties. Make sure to promote these events on your website and social media channels.
  • Menu Design and Pricing: Create a menu that reflects the theme of your sports bar and is appealing to your target audience. Make sure to price your items competitively compared to other sports bars in your area.
  • Collaborations: Partner with other local businesses and brands to offer cross-promotions and deals. This can help to attract new customers and build your brand.
  • Email Marketing: Collect email addresses from your customers and send regular newsletters to keep them informed about events, promotions, and new menu items.
  • Online Advertising: Use online advertising platforms like Google Ads and Facebook Ads to reach your target audience online.
  • Soft Launch: Host a soft launch for family and friends before opening to the public. This can help you get honest feedback and work out any issues before opening day.
  • Grand Opening: Plan a grand opening event to generate buzz and attract new customers. Consider offering discounts or freebies to encourage people to visit.
  • Focus on building relationships: Word of mouth marketing is one of the most powerful forms of marketing. Focus on building relationships with your customers and local businesses to help spread the word about your sports bar.
  • Get creative with promotions: Don't be afraid to get creative with your promotions and events. Consider hosting theme parties, sports tournaments, or live music.
  • Monitor the competition: Keep a close eye on your competition, and make adjustments to your marketing and promotions as needed. It's important to stand out in a crowded market, and your competition can give you inspiration for new ideas.

10. Monitor & Adjust Operations

Once you have successfully opened your sports bar business, it is important to regularly monitor and adjust operations to ensure its success. This includes tracking financial performance, customer satisfaction, and employee productivity. By regularly analyzing data and making necessary changes, you can improve the efficiency and profitability of your business.

  • Track Financial Performance: Monitor cash flows, revenues, and expenses regularly. This will help you identify any financial issues that need to be addressed to ensure the long-term success of your business. If necessary, adjust your budget and cash flow projections.
  • Analyze Customer Feedback: Encourage customers to provide feedback through online reviews, surveys, or social media. Use this feedback to identify areas where improvements need to be made in customer service, menu offerings, or ambiance. Make sure to relay constructive feedback to your employees to enhance their performance.
  • Employee Performance: Ensure that your employees are well-trained and motivated. Monitor their performance and provide constructive feedback to improve their skills. By investing in your workforce, you can improve the quality of service that your customers experience.

Tips & Tricks: Regularly monitor social media:

  • Keep an eye on your social media handles for negative comments or reviews that may require attention.
  • Use social media analytics to gauge customer engagement and enhance your online presence.
  • Monitor customer feedback on your competitors' social media pages to identify areas where you can improve.

By making these adjustments, you can stay ahead of competitors, satisfy customers, and grow your business over the long-term. Remember, the success of a sports bar business relies heavily on providing exceptional customer service and a fun atmosphere.

  • Research your market
  • Develop a business plan & financial model
  • Source funding
  • Find a suitable location
  • Design business premises
  • Purchase equipment & inventory
  • Obtain necessary permits & licenses
  • Executive staff recruitment
  • Marketing & launch efforts
  • Monitor & adjust operations

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Sports Bar Business Plan Template & Guidebook

Whether you're an experienced entrepreneur looking to break into the sports bar business, or an aspiring restaurateur dreaming of creating the ultimate spot for sports fans to gather and enjoy their favorite games, it's essential to have a comprehensive plan in place. The #1 Sports Bar Business Plan Template & Guidebook provides all the information you need to create a sound business strategy for your sports bar that will bring success and happiness to yourself and your customers.

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Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Sports Bar Business [11 Steps]
  • 25 Catchy Sports Bar Business Names:
  • List of the Best Marketing Ideas For Your Sports Bar Business:

How to Write a Sports Bar Business Plan in 7 Steps:

1. describe the purpose of your sports bar business..

The first step to writing your business plan is to describe the purpose of your sports bar business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a sports bar business:

Our mission at Sports Bar is to create a welcoming atmosphere and provide an enjoyable experience for people of all ages and backgrounds. We strive to create a vibrant atmosphere where friendships can be formed, memories made, and sports can be celebrated by all. We will create a unique environment offering delicious food, craft beers, and an array of TVs and audio-visual equipment to provide our customers with the ultimate sports watching experience.

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2. Products & Services Offered by Your Sports Bar Business.

The next step is to outline your products and services for your sports bar business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

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3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your sports bar business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your sports bar business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your sports bar business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

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starting a sports bar business plan

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a sports bar business?

  • Business license, zoning permits
  • POS system for customers to order and pay
  • Alcohol permit and license
  • Restaurant equipment such as TV screens, refrigerators, ovens, fryers
  • Food and beverage supplies such as glassware, cups, condiments, food items

5. Management & Organization of Your Sports Bar Business.

The second part of your sports bar business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your sports bar business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Sports Bar Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a sports bar business varies based on many different variables, but below are a few different types of startup costs for a sports bar business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your sports bar business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your sports bar business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your sports bar business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

starting a sports bar business plan

Frequently Asked Questions About Sports Bar Business Plans:

Why do you need a business plan for a sports bar business.

A business plan for a sports bar business provides a roadmap for success. It outlines the goals of the business, details how the business will be operated and managed, the financial forecasts, and how the business will differentiate itself from competitors. A comprehensive business plan is essential for any entrepreneur who wants to open a sports bar as it outlines strategies and provides direction on how to best achieve long-term success.

Who should you ask for help with your sports bar business plan?

You should ask a business consultant, financial advisor, or a lawyer who specializes in business law. Additionally, you could attend workshops, meet with other local business owners, and research online resources.

Can you write a sports bar business plan yourself?

While it is possible to write a sports bar business plan yourself, it is highly recommended to consult a professional business plan writer who can provide guidance and help ensure the plan is comprehensive and accurate. Such professionals have experience in researching the market, writing business plans, and providing advice on how to best use the plan to secure funding and other resources.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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How to Open a Sports Bar

Open a business

Opening a sports bar can be a very profitable business venture. However, you must take several essential steps to ensure your success.

Here are ten steps you can take to build your own sports bar .

Ten Steps to Launching a New Sports Bar Business

1. choose your type of sports bar  .

The first step in launching a sports bar is identifying the type of business you want to launch. You might choose from the following types, among others: 

Family Sports Bar : A family sports bar is typically geared towards families with children. This type of business might offer child-friendly menu options and entertainment.

Casual Dining Sports Bar : A casual dining sports bar offers a more relaxed atmosphere than a traditional sports bar. This type of business might have a wider variety of menu options, including a full bar.

Fine Dining Sports Bar : A fine dining sports bar offers a more upscale experience than a casual bar. This type of establishment might have a limited menu with only gourmet options.

2. Name Your Sports Bar

Give your sports bar an identity so people will consider it a well-known and respected brand. You can take the name of your sports bar from your local team, a specific sport, focus on a geographical location, or use your name, among other options.

The main goal of naming your sports bar is to make it sound trendy and interesting so people will visit your bar.

3. Determine Your Sports Bar Business Model

There are several possible types of business models for a sports bar business, including:

  • Brewery : You might choose to open a brewery and produce your beer on site.
  • Franchise : You could open a franchise of an existing sports bar brand.
  • Homegrown : You might decide to start a completely new and original sports bar business from scratch.

No matter which model you choose, ensure that it aligns with your business goals and the services you offer.

4. Choose a Legal Form for Your Business

By incorporating your sports bar , you will limit your liability. You can incorporate as a Limited Liability Company (LLC), a C Corporation (C-Corp), or an S Corporation (S-Corp). Or you can operate as a sole proprietorship.

The business structure you choose for your sports bar will determine the taxes you pay and which state or federal tax forms you need to file.

Read our article comparing the most common sports bar business structures .

5. Write a Sports Bar Business Plan

All sports bar business owners should develop a business plan. 

A business plan is a document that outlines the goals, strategies, and operations of a business. It can be used to secure funding from investors or lenders, as well as to guide the day-to-day operations of the business. The business plan should include information on the company’s products or services, market analysis, financial projections, and management team.

Read our article about how to write a sports bar business plan .

6. Apply for the Necessary Permits and Licenses

You may need to obtain the required licenses and permits before launching your sports bar .

For example, you will likely need a liquor license to serve alcohol at your bar. And if you plan on serving food, you will need to obtain a food service license from the health department.

You must also register your sports bar business as a legal entity with the state where you plan to do business. You can simply file an online form through your Secretary of State website.

Registering with the federal government is also essential so you can properly pay taxes for your business. You will also need an Employer Identification Number (EIN), which you can apply for at the IRS website if you plan to hire employees.

Read our article about obtaining the proper sports bar business licenses .

7. Determine Your Budget and Apply for Funding as Needed

In developing your sports bar business plan, you will figure out how much funding you need to start and grow your business.

If you have funds to invest in your sports bar , you may consider taking advantage of that. In addition to personal funds, other forms of potential funding for your business include traditional bank loans, SBA loans, credit cards, angel investors, and family and friends.

Read our article about the costs of starting a sports bar to help you determine if funding is needed. 

8. Get the Technology and Software Needed to Run Your Bar Efficiently

When you start your sports bar , it’s essential to have the right technology in place to maximize efficiency. You need a computer with Internet access, and accounting software for tracking expenses and revenues. 

You may also want to invest in bar management software, which can help streamline operations such as inventory management and employee scheduling.

9. Market Your Sports Bar to Potential Customers

Before packing the bar, you must let the world know you exist. The first step is to create a website so people can learn more about your bar and why to visit.

After you launch your website, start promoting it through social media channels like Facebook, Instagram, and TikTok. Also, consider networking with other people in the sports bar industry through social media so they can help share your business. 

You also need to start gathering the materials needed to execute your promotions strategy, which is your strategy for attracting new customers. Bar and grill s should consider the following promotional strategies for which you should start getting prepared: 

  • Developing print materials such as business cards, flyers, and menus
  • Creating online ads
  • Hosting special events or happy hours
  • Partnering with other businesses in your area

Read our article about how to market your sports bar for more tips.

10. Get New Customers and Grow Your Business

When you promote your services , you’ll start to get interest from potential customers . 

Make sure you’re ready to serve these customers . Also, be sure to establish systems to ensure consistency and reduce costs. And be sure to find and train the right people to help you grow your sports bar business.

Read our article about how to effectively grow your sports bar to learn more.

Starting a Sports Bar FAQs

Why start a sports bar.

A sports bar can be a great way to tap into your passion for sports while owning a business. Sports bars usually have a casual atmosphere, which can appeal to a wide range of customers. And since people love to watch sports, there is typically a built-in demand for sports bars.

What are Some Tips for Starting a Sports Bar?

Some tips for starting a sports bar include:

  • Have a clear vision for your business
  • Create a detailed business plan
  • Obtain the proper licenses and permits
  • Find the right location
  • Secure financing
  • Get the right technology in place
  • Market your bar effectively
  • Grow your customer base

Where Can I Find a Simple Checklist for Starting a Sports Bar?

A simple checklist to use when starting a sports bar is as follows:

  • Choose Your Type of Sports Bar Company : This should be based on what you are best at and how much experience you have. Remember to keep your interests, skills, and experience in mind at all times.
  • Name Your Sports Bar : This should be done carefully, as your brand is important for attracting the right customers. A simple, memorable name will go a long way.
  • Choose a Legal Form for Your Business : Whether you become a sole proprietorship, partnership, LLC, corporation or another option will depend on your business. Ensure that you are aware of all the implications of each type.
  • Determine Your Sports Bar Business Model : Determine how your business will make money. Will you sell products, services, or a combination of both?
  • Write a Sports Bar Business Plan : Your business plan will also help you determine what your start-up costs will be and will provide a roadmap with which you can launch and grow .
  • Apply for the Necessary Permits and Licenses : In most locations, you will be required to apply for a business license or permits before you can begin operations.
  • Determine Your Budget and Apply for Funding as Needed : You will need to know how much money you have to spend on your business-related expenses before opening any doors. If needed, apply for a small business loan or other funding options.
  • Get the Technology and Software Needed to Run Your Business Efficiently : You need the right tools to succeed. Implement software that will help you manage your time, contacts, and business operations in general.
  • Market Your Sports Bar Business to Potential Customers : A solid marketing plan will be crucial to your success. It should focus on attracting the right customers so that you can provide them with the services they genuinely need. 
  • Get Customers and Grow Your Business : Once you have a solid marketing plan, it's time to actively pursue and secure those who could benefit the most from your services . 

Open a Successful Sports Bar

Opening a sports bar can be a great way to tap into the lucrative bar and restaurant industry. To increase your chances of success, ensure you have a clear vision for your business, create a detailed business plan, obtain the necessary licenses and permits, find the right location, and market your business effectively. With  proper planning and execution, you can open a successful sports bar business that will thrive for years.

How to open a sports bar?

how to start a sports bar

Want to start a sports bar but don't know where to begin? Then you've come to the right place!

Our comprehensive guide covers everything related to opening a sports bar - from choosing the right concept to setting out your marketing plan and financing your business.

You'll also learn how to assess the profitability of your business idea and decide whether or not it can be viable from a financial perspective.

Ready to kickstart your entrepreneurial journey? Let's begin!

In this guide:

  • What is the business model of a sports bar?
  • What is the ideal founding team for my sports bar?
  • Is there room for another sports bar on the market?
  • How should I position my sports bar on the market?
  • Where should I base my sports bar?

What legal form should I choose for my sports bar?

  • How much money do I need to start a sports bar?
  • How will I promote my sports bar's?
  • How do I build my sports bar financial forecast?
  • How do I choose a name and register my sports bar?

What corporate identity do I want for my sports bar?

What legal steps are needed to start a sports bar.

  • How do I write a business plan for a sports bar?

How to raise finance for my sports bar?

What to do after launching my sports bar, key takeaways, understanding how a sports bar works.

The very first step when exploring a business idea such as starting a sports bar is to make sure you understand how the business operates and makes money (which is what we call the business model).

This will not only give you an initial idea of how profitable the business can be, but it will also enable you to make sure that this is the right business idea for you, given your skills, start-up capital and family or personal lifestyle, in particular.

The best ways to get to grips with the sports bar's business model are to:

Talk to sports bar owners with experience

Work a few months in a sports bar already in operation, take a training course.

Experienced sports bar owners have valuable insights and can provide practical advice based on their firsthand experiences. 

They've likely encountered and overcome challenges that a newcomer might not anticipate. Learning from other’s mistakes can save you both time and money and potentially increase your venture’s chances of succeeding.

Obtaining work experience in the industry can be a crucial factor in confirming whether you truly want to start a sports bar, as it provides insight into the day-to-day activities.

For instance, if the working hours are longer than expected or if other business requirements don't align with your personal lifestyle or preferences, you might reconsider your entrepreneurial goals.

Even if you've decided that this business idea is a good fit for you, gaining work experience will still be valuable. It helps you better understand your target market and customer needs, which is likely to be beneficial when launching your own sports bar.

Obtaining training within your chosen industry is another way to get a feel for how a sports bar works before deciding to pursue a new venture.

Whatever approach you choose to familiarise yourself with the business, before going any further with your plans to open a sports bar, make sure you understand:

  • What skills are required to run the business (compare this with your own skills)
  • What a typical week in the business is like (compare this with your personal or family life)
  • What is the potential turnover of a sports bar and the long-term growth prospects (compare this with your level of ambition)
  • Your options once you decide to sell the business or retire (it's never too early to consider your exit)

Create your business plan online!

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Assembling your sports bar's founding team

The next step to opening your sports bar is to think about the ideal founding team, or to decide to go in alone.

Starting and growing a successful business doesn't have to be a solo journey and setting up a sports bar with several co-founders is generally easier. The business benefits from a management team with a wider skillset, decisions are made together, and the financial risk is shared among the partners, making the journey more collaborative and less daunting.

But, running a business with several partners brings its own challenges. Disagreements between co-founders are quite common, and these can pose risks to the business. That's why it's crucial to consider all aspects before starting your own business.

We won't go into too much detail here, as this is a complex topic that deserves its own guide, but we do recommend that you ask yourself the following questions:

What is the ideal number of co-founders for this venture?

Are you on the same wavelength as your potential partners in terms of vision and ambition , how will you deal with potential failure.

Let's look at each of these questions in more detail.

To answer this question you will need to consider the following:

  • What skills do you need to run the business? Are you lacking any?
  • How much startup capital do you need? How much do you have?
  • How are key decisions going to be made? - It is usually advisable to have an odd number of partners (or a majority shareholder) to help break the tie.

Put simply, your co-founders contribute skills, capital, or both. Increasing the number of partners becomes advantageous when there is a deficiency in either of these resources.

Your business partners should share the same short and long-term vision, be it business expansion or social responsibility, to avoid future frustrations and simplify decision-making. Different views are natural, but alignment is ideal.

In any case, you should think of having an exit mechanism in place in case one of the partners wants to move on.

We wish you nothing but success when starting up and growing your sports bar, but it's always wise to have a backup in case things don't go as planned.

How you deal with a potential failure can vary significantly based on the relationship you have with your business partner (close friend, spouse, ex-colleague, etc.) and the personal circumstances of each of you. 

For instance, starting a business with your spouse might seem appealing, but if it doesn't succeed, you risk losing 100% of the household income at once, which could be stressful.

Similarly, going into a partnership with a friend can put pressure on the friendship in the event of failure or when you need to make difficult decisions.

There is no wrong answer, but it is essential to carefully evaluate your options before starting up to ensure you're well-prepared for any potential outcomes.

Conducting market research for a sports bar

The next step in launching a sports bar is to carry out market research. Let's take a look at what this involves.

The objectives of market research

The objective here is very simple: to assess the level of demand for your business and whether there is an opportunity for it to thrive in your chosen location. 

The first step will be to check that the market is not saturated with competing offers and that there is room for a new player: your sports bar.

Your market analysis will also help you identify a concept and market positioning that has every chance of being successful in your target market, thereby helping increase your business's chances of success.

Carrying out market research for your sports bar will also enable you to better understand the expectations of your future customers and the most effective ways to communicate with them in your marketing plan.

Analyse key trends in the industry

Your market research should start with an industry analysis in order to gain a good understanding of the main players and current trends in your sector.

Once you've delved into the current state of the market, it will be time to assess what proportion of your target market can be seized by your sports bar. To do this, you will need to consider both the demand and supply side of the market.

Assess the demand

After checking out the industry, let's shift our focus to figuring out what your potential customers want and how they like to buy.

A classic mistake made by first-time entrepreneurs is to assess demand on the global or national market instead of concentrating on their target market. Only the market share that can be captured by your company in the short term matters. 

Your demand analysis should seek to find answers to the following questions:

  • Who are your target customers?
  • How many are there?
  • What are their expectations?
  • What are their buying habits?
  • How much budget do they have?
  • What are the different customer segments and their characteristics?
  • What are the main distribution channels and means of communication for reaching each segment?

The aim of the demand analysis is to identify the customer segments that could be targeted by your sports bar and what products and services you need to offer to meet their expectations.

Analyse the supply side

You will also have to familiarize yourself with the competing sports bars on the market targeted by your future business.

Amongst other things, you’ll need to ask yourself:

  • Who are the main competitors?
  • How many competitors are already present?
  • Where are they located?
  • How many people do they employ?
  • What is their turnover?
  • How do they set their prices?
  • Are they small independent businesses or national players?
  • Do they seem to be in difficulty or are they flourishing? 
  • What is their market positioning?
  • What types of products and services do they offer?
  • What do customers seem to like about them?

The aim of the competitive analysis is to identify who your competitors will be and to gather information that will help you find a differentiating commercial positioning (more on that later in this guide).

Regulations

Conducting market research is also an opportunity to look at the regulations and conditions required to do business.

You should ask yourself the following questions:

  • Do you need to have a specific degree to open a sports bar?
  • Do you need specific licences or permits?
  • What are the main regulations applicable to your future business?

Given that your project is at an early stage, your focus should be to clear that there are no roadblocks from a regulatory standpoint before you deep dive into the planning process.

Once your project is more advanced, you will have the opportunity to talk about regulation more in-depth with your lawyer.

Concluding your market research

By the time your market research is completed, you should have either:

  • Pinpointed an untapped business opportunity
  • Or arrived at the realisation that the market is saturated, prompting the search for alternative business ideas or models.

If the conclusion is that there is an opportunity in the market to cater to one or more customer segments currently overlooked by competitors, that's great!

Conversely, if you come to the conclusion that the market is already saturated, don’t panic! The good news is that you won’t spend several years working hard on a project that has little chance of success. There is no shortage of business ideas either - at The Business Plan Shop, we have identified more than 1,300 potential business ideas!

Don't start from scratch!

With dozens of business plan templates available, get a clear idea of what a complete business plan looks like

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Choose the right concept and position your sports bar on the market

The next step to start a sports bar is to choose the company's market positioning.

Market positioning refers to the place your product and service offering occupies in customers' minds and how it differs from how competitors are perceived. Being perceived as a high-end solution, for example.

To do this, you need to take the following considerations into account:

How can you make your business stand out from your competitors?

Can you consider joining a franchise as a way to lower the risks involved, is it better to start a new sports bar or acquire one that is already up and running, how to make sure your concept meets customer needs.

Let's look at each of these in a little more detail.

When you decide to start your own sports bar, you're facing an upward challenge because your competitors are already ahead. They have a good reputation, loyal customers, and a strong team, while you're just getting started.

Opening a sports bar offering exactly the same thing as your competitors is risky and potentially doomed to fail: why would customers take the risk of choosing a newcomer rather than a company with a proven track record?

This is why it is advisable to avoid direct confrontation by adopting a differentiated market positioning wherever possible: in other words, by offering something different or complementary to what is available on the market.

To find a market positioning that has every chance of success, you need to ask yourself the following questions: 

  • Can you negate direct competition by serving a customer profile that is currently poorly addressed by your competitors?
  • Can your business provide something different or complementary to what is already available on the market?
  • Why will customers choose your sports bar over the competition? 
  • How will your competitors react to your entry into their market?
  • Is the market sufficiently large and fragmented (i.e. not dominated by a few large chains) to allow you to set up an independent business, or is it better to consider another avenue (see below)?

A good way of getting a market positioning that is guaranteed to seduce customers is to join a group with a proven concept.

Admittedly, joining a franchise is not necessarily as exciting as opening a sports bar with a clean slate, everything to invent and total freedom to do so, but it is a proven way of reducing the risk of entering the market.

By joining a franchise, you will benefit from a concept that is successful with customers, the brand recognition of a large network, and operational support with regard to supplier relations, processes and operating standards, etc.

In return, you will have to pay an entry fee and an annual royalty (on your company's sales).

Joining a franchise is a trade-off where you need additional capital and get less freedom in exchange for a lot less risk. It's not for everyone, and it's not possible everywhere (franchise opportunities vary from region to region), but it is nevertheless an option you should explore.

Another way to benefit from a proven concept and reduce the risk of your project is to take over a sports bar. 

Buying a sports bar allows you to get a team, a customer base, and above all to preserve the balance on the market by avoiding creating a new player. For these reasons, taking over a business is a lot less risky than creating one from scratch.

Taking over a business also gives you greater freedom than franchising, because you have the freedom to change the positioning and operations of the business as you see fit.

However, as you can imagine, the cost of taking over a business is higher than that of opening a sports bar because you will have to finance the purchase.

Once you have decided on your concept and the market positioning of your future sports bar, you will need to check that it meets the needs, expectations and desires of your future customers.

To do this, you need to present it to some of your target customers to gather their impressions.

Explore the ideal location to start your sports bar

The next stage in our guide on how to start a sports bar: choosing where to set up shop.

Setting up your business in the right location will have a direct impact on your chances of success, so it's a good idea to think things through before you launch.

To help you decide where to set up your business, we recommend considering the following factors:

These criteria will need to be refined according to the specific features of your project.

After weighing the factors mentioned earlier, it's crucial to focus on your startup's budget. Look for a location that suits your business needs while being affordable, especially in the short term.

One of the issues that will also come up is the long-term future of your location, particularly if you opt to rent your premises rather than buy. In this case, you will need to consider the conditions for renewing the lease (duration, rent increases, etc.).

Lease agreements vary widely from country to country, so make sure you check the terms applicable to your situation and have your lawyer review your lease before you sign.

The next step to start a sports bar is to choose the legal form of your business.

The legal form of a business simply means the legal structure it operates under. This structure outlines how the business is set up and defines its legal obligations and responsibilities.

Why is your sports bar's legal form important?

Choosing the right legal form for your sports bar is important because this will affect:

  • Taxation: your tax obligations depend on the legal structure you choose, and this principle applies to both personal income tax and business taxes.
  • Risk exposure: some legal structures have a legal personality (also known as corporate personality) and limited liability, which separates them from the owners running the business. This means that the business would be liable rather than the owners if things were to go wrong (lawsuit, debt owed in case of bankruptcy, etc.).
  • Decision-making and governance: how you make key decisions varies based on the legal form of your business. In some cases you might need to have a board of directors and organise general assemblies to enable shareholders to influence major decisions with their voting rights.
  • Financing: securing funding from investors requires you to have a company and they will expect limited liability and corporate personality to protect them legally.
  • Paperwork and legal formalities: the legal structure you select determines whether certain obligations are necessary, such as producing annual accounts, or getting your books audited.

Popular business legal forms

The specific names of legal structures vary from country to country, but they usually fall within the two main categories below:

Individual businesses

Individual businesses, like sole traders or sole proprietorships, are made for self-employed entrepreneurs and freelancers rather than businesses which employ staff.

They benefit from straightforward administrative requirements, minimal paperwork to start, simpler tax calculations, and streamlined accounting procedures.

However, the downside is that there's typically no legal distinction between the business and the person responsible for day-to-day operations. This means the owner's personal assets are at risk if the business faces problems or goes bankrupt.

There is also no share capital in such a structure, meaning that individual businesses cannot raise equity from investors which seriously limits funding options.

Companies are versatile structures suited to projects of all sizes in terms of number of founders, number of employees and amount of capital.

They are a bit more complex to operate than individual businesses with more formalities, stringent accounting requirements, more complex tax implications, etc.

In return, they offer stronger protections to their shareholders. They usually benefit from having their own legal identity and limited liability, meaning co-founders and investors can only ever lose the amount of money they have put into the company.

For instance, if things were to go south (the company files for bankruptcy or there is a legal issue), the company would take the hit, safeguarding the personal assets of the founders and investors.

How should I choose my sports bar's legal structure?

Deciding on a legal form is easy once you've estimated your sales, decided whether or not you need employees and figured out the number of co-founders joining you.

It's essential to remember that a solid business idea will succeed no matter which legal structure you pick. Tax laws change regularly, so you can't rely on specific tax advantages tied to a particular structure when starting a business.

A proven approach is to look at what legal structures your top competitors are using, and go with the most common option as a working assumption. Once your idea is mature enough, and you're getting closer to officially registering your business, you can get advice from a lawyer and an accountant to confirm your choice.

Can I switch my sports bar's legal structure if I get it wrong?

Yes, changing your legal structure later is possible, though it may involve selling the old entity to a new entity in some cases, which adds further expenses. If you want to save on such costs, it makes sense to pick the correct legal form for your business the first time around.

Calculating the budget to open a sports bar

The next step to opening a sports bar involves thinking about the equipment and staff needed to launch and run your business on a day-to-day basis.

Each project has its own characteristics, which means that it is not possible to estimate the budget for opening a sports bar without building a complete financial forecast.

So be careful when you see estimates circulating on the Internet. As with all figures, ask yourself these questions:

  • Is my project similar (location, concept, size, etc.)?
  • How recent is the information?
  • Is it from a trustworthy source?

Startup costs and investments to open a sports bar

For a sports bar, the initial working capital requirements and investments may include the following elements:

  • Renovation or Remodeling: This may include updates to the interior and exterior of the sports bar, such as new flooring, lighting, furniture, and fixtures. You may also need to renovate or expand the kitchen and dining areas to accommodate your menu and seating capacity.
  • Equipment: You will need various equipment to run your sports bar, such as a bar counter, draft beer system, refrigerators, ovens, grills, fryers, and other kitchen appliances. You may also need TVs, sound systems, and other audio-visual equipment to display sports games and events.
  • POS System: A point-of-sale system is crucial for managing sales, inventory, and customer orders efficiently. You will need to invest in software and hardware, such as a computer, cash register, barcode scanner, and printer, to set up a reliable POS system.
  • Furniture and Decor: The furniture and decor in your sports bar play a significant role in creating a welcoming and comfortable atmosphere for your customers. This may include chairs, tables, bar stools, wall decorations, and other accessories.
  • Security System: To ensure the safety of your customers and staff, you may need to invest in a security system, which may include cameras, alarms, and other security measures. This will also help protect your business from theft and vandalism.

Of course, you will need to adapt this list to your company's specific needs.

Staffing plan to operate a sports bar

To establish an accurate financial forecast for your sports bar, you will also need to assess your staffing requirements.

The extent to which you need to recruit will of course depend on your ambitions for the company's growth, but you might consider recruiting for the following positions:

Once again, this list is only indicative and will need to be adjusted according to the specifics of your sports bar.

Other operating expenses required to run a sports bar

You also need to consider operating expenses to run the business:

  • Staff costs: This includes salaries, wages, and benefits for all employees working at the sports bar, such as bartenders, servers, cooks, and managers.
  • Accountancy fees: You may need to hire an accountant to help with financial planning, tax preparation, and bookkeeping for your sports bar.
  • Insurance costs: This includes general liability insurance, property insurance, and workers' compensation insurance to protect your business and employees.
  • Software licences: You may need to purchase software licences for point-of-sale systems, inventory management, and accounting software to help with day-to-day operations.
  • Banking fees: This includes fees for maintaining a business bank account, processing credit card payments, and using ATM services.
  • Food and beverage costs: This includes the cost of ingredients, supplies, and inventory for food and drinks served at the sports bar.
  • Rent or lease payments: You may need to pay rent or lease payments for the space where your sports bar is located.
  • Utilities: This includes electricity, water, gas, and internet services for your sports bar.
  • Marketing and advertising expenses: You may need to spend money on marketing and advertising efforts to attract customers to your sports bar.
  • Cleaning and maintenance costs: This includes the cost of cleaning supplies, equipment maintenance, and repairs for your sports bar.
  • Liquor license fees: You may need to pay for a liquor license to legally sell alcoholic beverages at your sports bar.
  • Entertainment expenses: This includes the cost of live music, sporting events, and other forms of entertainment at your sports bar.
  • Legal fees: You may need to hire a lawyer for legal advice and assistance with contracts, permits, and other legal matters related to your sports bar.
  • Taxes: This includes federal, state, and local taxes that your sports bar is required to pay.
  • Credit card processing fees: You may need to pay fees to credit card processing companies for each transaction made with a credit or debit card at your sports bar.

This list will need to be adapted to the specifics of your sports bar but should be a good starting point for your budget.

Create a sales & marketing plan for your sports bar

The next step to launching your sports bar is to think about the actions you need to take to promote your products and services and build customer loyalty.

Here, you'll be looking at the following issues:

  • What is the best method to attract as many new customers as possible?
  • How to build customer loyalty and spread word of mouth?
  • What human and financial resources will be required to implement the planned actions?
  • What level of sales can I expect to generate in return?

The precise sales and marketing levers to activate will depend on the size of your sports bar. But you could potentially leverage some of the initiatives below.

Besides your sales and marketing plan, your sales forecast will be affected by seasonal patterns related to the nature of your business, such as fluctuations during the holiday season, and your competitive landscape.

Build your sports bar's financial forecast

The next step to start your sports bar: putting your financial projections together.

What is the financial forecast for a sports bar?

A forecast is a quantified decision-making document that shows the initial investment required to open a sports bar and the company's potential profitability and cash flow generation over the next 3 to 5 years.

As you think about your sports bar idea, the main role of financial projections will be to help you decide whether it makes sense to create the company.

Building a financial forecast helps determine the amount of initial financing required to start your sports bar.

In fact, creating financial projections is the only way to assess the amount of initial financing you'll need to open your sports bar, and to make sure your project makes economic and financial sense.

Keep in mind that very few business ideas are financially viable. At The Business Plan Shop, we've seen nearly a million business start-up ideas, and we estimate that less than one in four is economically viable.

Your forecast will therefore require your full attention and constant revision, as your project matures. It's also a good idea to simulate different scenarios to anticipate several possibilities (what happens if your sales take longer than expected to ramp up, for example), so you're ready for all eventualities.

financial forecast to start a sports bar

When seeking financing, your forecast will be incorporated into your business plan, which is the document you will use to present your business idea to financial partners. We'll come back to the business plan in more detail later in this guide.

Creating and updating your sports bar's forecast is an ongoing process. Indeed, having up-to-date financial projections is the only way to maintain visibility over your company's future cash flow and cash position.

Forecasting is, therefore, the financial management tool that will be with you throughout the life of your company. Once you've started trading, you'll need to regularly compare the difference between your actual accounts and your forecasts, and then adjust them to maintain visibility over your future cash flows.

What does a financial projection look like?

Your sports bar forecast will be presented using the following financial tables.

The projected P&L statement

The projected P&L statement for a sports bar shows how much revenue and profits your business is expected to generate in the future.

projected sports bar startup income statement

The projected balance sheet of your sports bar

Your sports bar's projected balance sheet provides a snapshot of your business’s financial position at year-end.

sports bar startup balance sheet example

The cash flow forecast

A projected cash flow statement for a sports bar is used to show how much cash the business is expected to consume or generate in the years to come.

sports bar cash flow projection example

What is the best financial forecasting tool for starting your sports bar?

The simplest and easiest way to create your sports bar's projections is to use professional online financial forecasting software such as the one we offer at The Business Plan Shop.

There are several advantages to using specialised software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You have access to complete financial forecast templates
  • You get a complete financial forecast ready to be sent to your bank or investors
  • The software helps you identify and correct any inconsistencies in your figures
  • You can create scenarios to stress-test your forecast's main assumptions to stress-test the robustness of your business model
  • After you start trading, you can easily track your actual financial performance against your financial forecast, and recalibrate your forecast to maintain visibility on your future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you are interested in this type of solution, you can try our forecasting software for free by signing up here .

Choose a name and register your sports bar

The next phase in launching your sports bar involves selecting a name for your company.

This stage is trickier than it seems. Finding the name itself is quite fun; the difficulty lies in finding one that is available and being the first to reserve it.

You cannot take a name that is similar to a name already used by a competitor or protected by a registered trademark without inevitably risking legal action.

So you need to find a name that is available, and be able to register it before someone else can.

In addition, you will probably want to use the same name for:

  • Your company’s legal name - Example LTD
  • Your business trading name - Example
  • The trademark - Example ® 
  • Your company’s domain name - Example.com

The problem is that the procedures for registering these different names are carried out in different places, each with their own deadlines:

  • Registering a domain name takes only a few minutes
  • Registering a new trademark takes at least 12 weeks (if your application is accepted)
  • The time taken to register a new business depends on the country, but it's generally fast

You will therefore be faced with the choice of: either registering everything at once and hoping that your name will be accepted everywhere, or proceeding step by step in order to minimise costs, but taking the risk that someone else will register one of the names you wanted in the meantime.

Our advice is to discuss strategy with your legal counsel (see further down in this guide) and prioritise your domain names and registered trademarks. You'll always have the option of using a trade name that's different from your company's legal name, and that's not a big deal.

To check that the name you want is not already in use, you should consult:

  • Your country's business register
  • The relevant trademark registers depending on which countries you want to register your trade mark in
  • A domain name reservation company such as GoDaddy
  • An Internet search engine

In this area too, your legal counsel will be able to help with the research and formalities.

The following step to start a sports bar is to define your company's visual identity.

Visual identity is part of the DNA of your sports bar: it makes you recognizable and recognized by your customers, and helps you stand out from the competition. It also helps convey your values, notably through the choice of colors that identify the company. 

Creating your business's visual identity yourself is entirely possible: there are several online tools that let you generate color palettes, choose typography and even generate logos.

However, we advise you to delegate this task to a designer or a communications agency for a professional result.

Your corporate identity will include the following elements: 

  • Your business logo 
  • Your brand guidelines
  • Your business cards
  • Design and theme of your website

Your sports bar's logo serves as a quick identifier for your company. It will be featured on all your communication platforms (website, social networks, business cards, etc.) and official documents (invoices, contracts, etc.).

Beyond its appearance, your logo should be easy to use on any type of support and background (white, black, gray, colored, etc.). Ideally, it should be easy to use in a variety of colors.

Brand guidelines

One of the challenges when starting a sports bar is to ensure a consistent brand image wherever your company is visible.

This is the role of your company's brand guidelines, which defines the typography and colors used by your brand and thus acts as the protector of your brand image.

Typography refers to the fonts used (family and size). For example, Trebuchet in size 22 for your titles and Times New Roman in size 13 for your texts.

The colors chosen to represent your brand should typically be limited to five (or fewer):

  • The main colour, 
  • A secondary colour (the accent),
  • A dark background colour (blue or black),
  • A grey background colour (to vary from white),
  • Possibly another secondary colour.

Business cards

Classic but a must-have, your business cards will be at your side to help you easily communicate your contact details to your founders, customers, suppliers, recruitment candidates, etc.

In essence, they should feature your logo and adhere to the brand guidelines mentioned earlier.

Website theme

Likewise, the theme of your sports bar website will integrate your logo and follow the brand guidelines we talked about earlier.

This will also define the look and feel of all your site's graphic elements:

The next step in opening a sports bar is to look in detail at the legal and regulatory formalities.

Although it is possible to do the formalities yourself and draft some of the documents detailed here, The Business Plan Shop recommends that you seek advice on these aspects from a law firm.

Registering a trademark and protecting the intellectual property of your sports bar

One of the first things you need to do here is to protect your company's current and future intellectual property.

One way of doing this is to register a trade mark, as mentioned earlier in this guide. Your lawyer will be in a position to do the formalities for you and to help you select the classes (economic activities) and jurisdictions in which you have an interest in obtaining protection.

Your law firm can also advise you on other ways of protecting your company's intellectual property.

Preparing the legal documents for your sports bar

Your sports bar will need a set of legal and contractual documents to operate on a daily basis. 

Your exact needs in this respect will depend on the country in which you are launching your sports bar and the size and legal form envisaged for the company. Once again, we highly recommend having these documents prepared by your lawyer.

As a minimum, we recommend that you have the following documents prepared: 

  • Employment contracts 
  • General terms and conditions of sale
  • General terms and conditions of use for your website
  • Privacy Policy for your website
  • Cookie Policy for your website

Applying for licences and permits and registering for various taxes

Here too, the list of licences and business permits required for your business to operate legally will depend on the country in which you have decided to start your sports bar.

Your law firm will be able to advise you on all the regulations applicable to your business.

Likewise, your accountant will be able to assist you and take care of the formalities involved in complying with the tax authorities.

Create a business plan for your sports bar

The next step to open a sports bar: put together your business plan.

What is a business plan?

To keep it simple, a business plan comprises two crucial components:

  • Firstly, a numerical part, the financial forecast (which we mentioned earlier), which highlights the initial financing requirements and profitability potential of the sports bar,
  • And a written, well-argued section that presents your project in detail, aims to convince the reader of its chances of success, and provides the context needed to assess whether the forecast is realistic or not.

The business plan will enable you to verify the coherence of your project, and ensure that the company can be profitable before incurring further costs. It will also help you convince business and financial partners.

As you can see, your business plan must be convincing and error-free.

How to write a business plan for a sports bar?

Nowadays, the modern and most efficient way to write a sports bar business plan is to use startup business plan software like the one we offer at The Business Plan Shop.

example of business plan to start a sports bar made with The Business Plan Shop

Using The Business Plan Shop to create a business plan for asports bar has several advantages :

  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete startup business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily track your actual financial performance against your financial forecast by importing accounting data
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Once your business plan has been drafted, you’ll need to think about how you might secure the financing necessary to open your sports bar.

The amount of initial financing required will obviously depend on the size of your sports bar and the country in which you wish to set up.

Businesses have access to two main categories of financing: equity and debt. Let's take a closer look at how they work and what sources are available.

Equity funding

At a high level, the equity of your sports bar will consist of the money that founders and potential investors will invest to launch the company.

Equity is indispensable as it provides the company with a source of long-term (often permanent) financing and demonstrates the founders' conviction in the company's chances of success, since their investments would be lost in the event of bankruptcy.

Equity investors can generate a return on their investment through dividends (which can only be paid out if the company is profitable) or capital gains on the resale of their shares (if the company is attractive enough to attract a buyer).

As you can see, the equity investors' position is extremely risky, since their capital is at risk and can be lost in the event of bankruptcy, and the company must be profitable or resellable before they can hope to generate a return on their investment.

On the other hand, the return on investment that equity investors can expect to generate by investing in a sports bar can be very substantial if the company is successful.

This is why equity investors look for start-up ideas with very high growth or profitability potential, in order to offset their risk with a high potential return on investment.

In technical terms, equity includes:

  • Share capital and premiums: which represent the amount invested by the shareholders. This capital is considered permanent as it is non-refundable. In return for their investment, shareholders receive shares that entitle them to information, decision-making power (voting in general assembly), and the potential to receive a portion of any dividends distributed by the company.
  • Director loans: these are examples of non-permanent capital advanced to the company by the shareholders. This is a more flexible way of injecting some liquidity into your company than doing so as you can repay director loans at any time.
  • Reserves: these represent the share of profits set aside to strengthen the company's equity. Allocating a percentage of your profits to the reserves can be mandatory in certain cases (legal or statutory requirement depending on the legal form of your company). Once allocated in reserves, these profits can no longer be distributed as dividends.
  • Investment grants: these represent any non-refundable amounts received by the company to help it invest in long-term assets.
  • Other equity: which includes the equity items which don't fit in the other categories. Mostly convertible or derivative instruments. For a small business, it is likely that you won't have any other equity items.

The main sources of equity are as follows:

  • Money put into the business from the founders' personal savings.
  • Money invested by private individuals, which can include business angels, friends, and family members.
  • Funds raised through crowdfunding, which can take the form of either equity or donations (often in exchange for a reward).
  • Government support to start-ups, for example, loans on favourable terms to help founders build up their start-up capital.

Debt funding

The other way to finance your sports bar is to borrow. From a financial point of view, the risk/return profile of debt is the opposite of that of equity: lenders' return on investment is guaranteed, but limited.

When it borrows, your company makes a contractual commitment to pay the lenders by interest, and to repay the capital borrowed according to a pre-agreed schedule.

As you can see, the lenders' return on investment is independent of whether or not the company is profitable. In fact, the only risk taken by lenders is the risk of the company going bankrupt.

To avoid this risk, lenders are very cautious, only agreeing to finance when they are convinced that the borrowing company will be able to repay them without problems.

From the point of view of the company and its stakeholders (workforce, customers, suppliers, etc.), debt increases the risk of the venture, since the company is committed to repaying the capital whether or not it is profitable. So there's a certain distrust towards heavily indebted companies.

Companies borrow in two ways:

  • Against their assets: this is the most common way of borrowing. The bank finances a percentage of the price of an asset (a vehicle or a building, for example) and takes the asset as collateral. If the company cannot repay, the bank seizes the asset and sells it to limit its losses.
  • Against their future cash flows: the bank reviews the company's financial forecast to estimate how much the company can comfortably borrow and repay, and what terms (amount, interest rate, term, etc.) the bank is prepared to offer given the credit risk posed by the company.

When creating a sports bar, the first option is often the only one available, as lenders are often reluctant to lend on the basis of future cash flows to a structure that has no track record.

The type of assets that can be financed using the first method is also limited. Lenders will want to be sure that they can dispose of foreclosed assets if needed, so they need to be assets that have an established second-hand market.

That being said, terms and conditions also depend on the lender: some banks are prepared to finance riskier projects, and not all have the same view of your company's credit risk. It also depends on the collateral you can offer to reduce risk, and on your relationship with the bank.

In terms of possible sources of borrowing, the main sources here are banks and credit institutions.

In some countries, it's also possible to borrow from private investors (directly or via crowdlending platforms) or other companies, but not everywhere.

Takeaways on how to finance a sports bar

Multiple options are available to help you raise the initial financing you need to launch your sports bar.

There are two types of financing available to companies. To open a sports bar, an equity investment will be required and may be supplemented by bank financing.

Launching your sports bar is the beginning of an exciting entrepreneurial adventure, and the culmination of your efforts to turn your idea into a reality. But this is also when the real work begins.

As you know, nearly half of all new businesses fail, so you'll need to do everything you can to make your business sustainable right from the start.

Estimating the future financial performance of a sports bar inevitably involves a degree of uncertainty. That's why we recommend simulating several scenarios: a central case with the most likely scenario, an optimistic case, and a pessimistic case designed to test the limits of your business model.

Normally, your company's actual financial performance, observed after you start trading, should fall somewhere between your pessimistic and optimistic cases.

The important thing will be to quickly measure and compare this actual performance with the figures in your forecast to see where you stand, then update the forecast to re-estimate the future cash flows and cash position of your sports bar.

This forward-looking financial management exercise is the only way to know where you stand and where you're going. And, when your figures fall short of expectations, to quickly implement actions to turn things around before the company runs out of cash.

There's nothing more dangerous than waiting until you have your accounts, which takes up to nine months after the end of your financial year (if you are in the UK, abroad your mileage will vary), to then realize that you're not on the right track and that your sports bar won't have enough cash to operate over the next twelve months.

This is where using a forecasting solution that integrates actuals vs. forecast tracking, like The Business Plan Shop's financial dashboards do, can simplify the financial management of your business and help reduce the risk associated with your start-up project.

  • There are 15 key steps to opening a sports bar.
  • Your financial forecast will enable you to accurately assess your initial financing requirements and the potential profitability of your project.
  • Your business plan will give your financial partners the context they need to be able to judge the consistency and relevance of your forecast before deciding whether or not to finance the creation of your sports bar.
  • Post-launch, it's essential to have an up-to-date forecast to maintain visibility of your business's future cash flows.
  • Using a financial planning and analysis platform that integrates forecasts, business plans and actual performance monitoring, such as The Business Plan Shop, makes the process easier and reduces the risks involved in starting a business.

We hope this guide has helped you understand how to open a sports bar. Please don't hesitate to contact us if you have any questions or want to share your experience as an entrepreneur.

Also on The Business Plan Shop

  • Start-up business plan examples

Know someone who wants to start a sports bar? Share this guide with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Sports Bar Business Plan Template

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1. Don't worry about finding an exact match

We have over 550 sample business plan templates . So, make sure the plan is a close match, but don't get hung up on the details.

Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

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But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

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starting a sports bar business plan

Start a Sports Bar Business

Becoming the Coach of Your Own Sports Bar Game

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SPORTS BAR BUSINESS

Related business ideas, discover your perfect domain, sports bar mini business plan, expected percent margin:, earnings expectations:, actions to hit those numbers:, inventory management:, marketing and customer acquisition:, operation management:, cost control:, business operations:, not what you had in mind here are more ideas, grab your business website name, step 1: determining if the business is right for you, breakdown of startup expenses, breakdown of ongoing expenses, examples of ways to make money, step 2: naming the business, step 3: securing financing, creating a business plan, applying for financing, utilizing other resources, step 4: obtaining licenses and permits, how to obtain licenses and permits, insurance requirements, how to obtain insurance, step 5: finding a location, step 6: designing the space, designing the interior, designing the exterior, step 7: purchasing equipment and supplies, types of equipment needed, types of supplies needed, step 8: hiring employees, types of employees needed, tips for hiring employees, step 9: promoting the business, create a website, join local organizations, utilize online directories, explore more categories, take the next steps.

ProfitableVenture

Sports Bar and Grill Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Sports Industry » Sports Bar

Sports Bar and Grill Business

Are you about starting a sports bar and grill? If YES, here is a complete sample sports bar and grill business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a sports bar and grill . We also took it further by analyzing and drafting a sample sports bar and grill marketing plan template backed up by actionable guerrilla marketing ideas for sports bar and grills. So let’s proceed to the business planning section.

Why Start a Sports Bar and Grill Business?

Sports have been a sport that have been loved and watched by both adult males and females from many centuries back. However, due to the evolvement of the industry, more people especially youngsters are also interested in the game.

Starting a sports bar and grill business can be a very lucrative business to start up and this is due to the fact that sports have come to be loved by many and also many now prefer to watch their favorite sports while hanging out and having a good tie with their friends as well in an environment that is considered conducive.

To however start this business, you would need to ensure that your place is spacious enough and that your sports and grills bar business is located in a strategic and conspicuous place.

Getting a business consultant is very important If you intend to start and run this business successfully. A business consultant who has vast knowledge of the industry and who stays in the same business environment will be very vital to get if you intend to start your sports and grills bar successfully.

Getting a business plan is also an essential element of any business. Writing a business plan yourself might not be so easy, and you can either pay a professional business plan writer to write one for you or go online to get sample templates that can act as a guide to writing yours. It is for this reason that a sample sports bar and grill business plan is written for you below;

A Sample Sports Bar and Grill Business Plan Template

1. industry overview.

The advancement of technology has had a huge impact in advancing the sports bar and grill business here in the united states of America. This is as most sports bars have bigger screens that allow for maximum viewing so as to stay competitive.

Also, the advent of sports bars across the country has allowed customers view games that they cannot watch in their own homes, which is why most sport bars offer all that the NFL network has in order to attract and retain their customers.

A huge source of revenue has been added to sports bar and this is the betting technology that allows customers to not only watch their games but also bet on their favorites. Sports bars have begun to diversify the food on their menu and due to this have been able to compete with full restaurants, thereby killing two birds with one stone and generating more revenue to boost their bottom line.

Also, sport bars have begun to engage their customers by creating a space for games such as table hockey, shuffleboard, darts and so on that will allow their customers participate. According to the National Restaurant Association, food and drink sales in bars and taverns in the United States of America at 2016 had reached nearly $20 billion.

This figure is however small when compared to the wider restaurant industry were food and drink sales have been projected to rise to nearly $784 billion in the year 2016. Sports bar for instance have seen a growth in the consumption of alcoholic beverages as at 2015 by 7%.

2. Executive Summary

Sports has grown tremendously over the years which has led to the springing up of sports bar everywhere for customers who would love to watch sports with their friends and other sport lovers. Entrepreneurs who wanted to add more services that would attract the crowd started adding beverages and food so as to attract not only sports lovers but people who want to hang out as well.

You Win Sports Grill and Bar is a standard and reputable trendy place that is located in West Coast – Florida, and has been established to cater to all sports lovers both locals and tourists. Our aim as a business is not only to generate revenue for our business but also to make profit as well and eventually sustain and grow the business.

Our vision as a business is to ensure that we are known as the top sports and grill bar here in West Coast – Florida and all over the United States of America as well. Our intention is to be on the lips of locals and tourists alike by 2025, and to achieve this we intend to ensure that we build the best business structure that will ensure that all our goals and objectives are attained.

This is what has led to us ensure we deliberately pick a management team that not only has vast experience but is highly committed to the visions and goals of our company and will work hard to ensure that our business is taken from where we are to where we intend to be.

Our management staff will also ensure that they communicate our policies to lower staff and ensure that the communicated policies are understood and well implemented.

Asides from our management staff, we have also employed competent and professional staffs who understand the industry and also how to run this kind of business here in West Coast – Florida. We have ensured that the environment will be conducive enough and easily accessible for our staff so that they can perform their duties very well.

We have the best welfare packages for our employees across similar businesses of our size and start-up across the industry.

We have also put in place incentives for employees who work hard, whenever we carry out performance appraisals, as this is to encourage them to continue putting in their best. We will also ensure that all our employees receive continuous training that will boost their skills and increase productivity for the company.

Because we understand the importance of retaining our old customers while trying to attract new ones, we therefore have put several strategies in place that will ensure that our old customers receive certain discounts on their products as well as for referrals. New customers on the other hand will benefit from our wide range of incentives as well.

You Win Sports Bar and Grills is a business owned and run by two Chinese brothers, Mr. Yuan Young and Mr. Wing Young.  Mr. Yuan has more than 15 years experience in running a sports bar and has managed several sport bars in different locations in the country and so understands the business thoroughly.

Mr. Wing is a customer service expert and has worked as a customer care executives for several organizations as well as in the hospitality industry for over 12 years. His experience and that of his brother will be greatly brought to bear to ensure that the business achieves its goals and objectives.

3. Our Products and Services

You Win Sports Bar and Grill is a leading sports here in West Coast – Florida that will offer all its customers both individuals and corporate services that are aimed at ensuring that they enjoy watching sports whilst also relaxing in a conducive environment as well. Our strategic location in West Coast – Florida will allow for us to generate enough revenue for our business.

Even though we intend to offer our core service of allowing customers relax and have fun while watching sports they love, we will also create other sources of income as well so that we would boost our bottom line and use that in sustaining our business.

All the revenue that will be generated by our sports bar and grill will be one that is legally permissible under the laws of the United States of America. Therefore some of the products and services that we will offer at You Win Sports Bar and Grills are;

  • Sales of food, snacks and beverages
  • Facility rental for private, special and corporate event
  • Sports-book betting
  • Consultancy services

4. Our Mission and Vision Statement

  • Our vision is to ensure that we are known as the top sports and grill bar here in West Coast – Florida and all over the United States of America as well. Our intention is to be on the lips of locals and tourists alike by 2025.
  • In order to achieve our vision, we have laid down strategies such as ensuring that we have a solid business structure, maintain tight control or our operating costs and aim for locations that have all the parameters for success.

Our Business Structure

Running the right business structure is very important to us especially as we are looking to build a business that is not only a standard and preferred industry leader but one that excels in all aspects. For this reason, we are prepared to go the extra mile in ensuring that we hire only competent and professional staffs to work with us at You Win Sports Grill and Bar Business.

The employees that we have sourced for to work with us are those who have the necessary experience required and have also keyed in to our vision and objectives and are therefore willing to ensure that all our goals and objective are fulfilled. These employees are also committed to ensuring that we become and maintain the preferred industry leaders here in the food and beverage industry.

We will ensure that our employees work in a conducive environment that is easily accessible and convenient for them. We will also ensure that the welfare packages of our employees are ones that is the best across the industry especially across similar start-ups such as ours.

We also ensure that they undergo continuous training as well that will not only enhance their skills but also improve productivity for us. Therefore the business structure we intend to build at You Win sports Bar and Grill Business is;

Chief Executive Officer

Human Resource Manager

Administrative Manager

Purchasing Manger

Stores Manager

Marketing Executives

Customer Service Executives

Security Guard

5. Job Roles and Responsibilities

  • In charge of making policies that will affect the overall direction of the sports bar and grill
  • Ensures that policies are effectively communicated and implemented to all the members of staff
  • Liaises with high level clients on behalf of the company
  • In charge of souring for and recruiting competent employees on behalf of the organization
  • Ensures that proper orientation and induction is conducted for each new employee so that they could acclimatize easily to the organization’s environment
  • In charge of employee welfare, training and performance appraisals
  • Ensures that all the administrative functions of the organizations runs smoothly
  • Liaises with different department and ensures that they are well communicated
  • In charge of ensuring that organizational policies are effectively implemented
  • Procures all the supplies needed by You Win Sports Bar and Grills
  • Sources for reliable vendors and suppliers on behalf of the sports bar and grills center
  • Drafts the purchasing contract document on behalf of the company and reviews it on a consistent basis
  • Ensures that all the stocks for You Win Sports Bar and Grills are clearly accounted for (incoming and outgoing)
  • Checks stock levels consistently and ensures that they are re-stocked at certain levels
  • Monitors industry trends and ensures that stocking practice is up to standard
  • Conducts market research continuously and ensures that new markets are identified on behalf of the company
  • Drafts effective marketing strategies for the company
  • Conducts direct marketing on behalf of the company
  • Responsible for ensuring that all the financial information and statement of the sports bar and grills are prepared accurately
  • Ensures that the budget for use by the sports bar and grill is effectively implemented
  • Prepares tax reports and submits same to relevant tax authorities
  • Responsible for ensuring excellent customer care by answering inquiries, taking bookings and promptly resolving complaints
  • Keeps and regularly updates accurate customer database on behalf of the company
  • Remains updated about industry trends and company policies in order to ensure that clients have the right information all the time
  • Ensures that the premises of You Win Sports Bar and Grills is secured at all times
  • Monitors the surveillance cameras in order to spot an anomaly
  • Provides security info and tips to all employees
  • Picks up deliveries on behalf of the company
  • Supervises loading and offloading of supplies and ensures that they are in line with the necessary papers
  • Carries out light maintenance on the vehicle whenever necessary
  • Ensures that the sports bar is kept clean at all times
  • Ensures that the rest rooms for guests and employees are kept neat and clean always
  • Carries out any other duties as might be directed by the Human resources Manager

6. SWOT Analysis

Our intention of running a business that is of the highest standard here in West Coast – Florida has led us to seek the services of a reputable business consultant to look thoroughly into our business concept and help evaluate how well we were likely to succeed in the environment, favorably compete against our competitors here, and if it was worthwhile generally going into the business.

Therefore due to our request, our business consultant conducted a thorough analysis of our business particularly our strengths, weaknesses, opportunities and threats, in order to determine if these were enough to enable us survive in this industry.

The below analysis is the result of the SWOT analysis that was conducted on behalf of You Win Sports Bar and Grill;

One of our strengths lies in the fact that we are strategically located here in West Coast – Florida, which means there is going to be a large influx of customers coming steadily into our sports bar and grill center, thereby causing a big boost in our popularity and revenue, and allowing us to be able to favorably compete against our competitors.

We also have hired competent and professional employees who have the right experience needed to ensure that our business attains its desired goals and objectives. Our employees have been trained in excellent customer care which will lead to us retaining a huge number of our clients.

Finally, we intend to offer other services in addition to our core service, which will greatly allow us generate revenue and also boost our bottom line enabling us to remain in business for a very long time.

We are relatively new in the business and as such we are not yet known widely amongst our target market. Also, due to the fact that we are relatively new, we do not have the number of employees we seek to help run the various services we intend to offer our various customers.

We also are running on a limited marketing budget, which will severely limit the way our business will be publicized to the public.

  • Opportunities

The fact that we are new and have a whole lot of services in store for our potential and existing customers is enough opportunity for us as it means the more people come to know about our business, the better we would expand to accommodate them. We also intend to massively benefit from peak periods that will be available in the industry.

Facing threats is not an entirely new thing to any entrepreneur, as every serious business man should be prepared to handle any threats that might surface during the course of starting and running the business. A downturn in the economy can be considered a threat as that will mean less people will have the disposable income to want to hang out at sports bar.

Also, having to deal with the arrival of a competitor offering the same services as ours is enough threat. We however, have strategies in place to combat any threats we would likely face.

7. MARKET ANALYSIS

  • Market Trends

Sports for centuries has been a beloved past time activity for people, either as participants or as the audience, which makes the sport industry one of the largest revenue generating industry in the entire United States of America. People gather to watch sports in bars due to various reasons either because the match venue isn’t close by, they do not have the fare or they do not like the rowdiness that is usually encountered at live ports grounds.

Sports bar and grills are a relatively new business that is growing rapidly globally and has found a willing audience willing to make this industry trend. The experience to be gotten in a sports bar and grill cannot be usually gotten in a stadium, which is why customers patronize such bars.

Sports bar and grill owners have had to be creative and think outside the box in order to retain a huge number of its customers especially as more of these kinds of bars keep cropping up every now and then.

8. Our Target Market

This industry is one that always sees a steady stream of customers at several times during the year. Even though it might likely seem that a sports bar and grill is limited to a certain group of people such as sports lovers, there are a whole lot of people that also patronize such centers.

Our strategic location here in West Coast – Florida is very vital as it affords us the opportunity to be close to our target market and be able to study the market in order to find new opportunities.

It is for this reason that we have decided to conduct a thorough marketing survey on our target market. This survey we have carried out would help us better understand the market we intend to serve, what they would be expecting from us and what identifiable traits we would need to identify.

According to the results of our research, we are therefore in business to be able to cater to the following group of people;

  • Young adults
  • Middle aged
  • Baby Boomers
  • Corporate Executives
  • Sports personalities
  • Sport lovers
  • Business people
  • Sports bettors

Our competitive advantage

You Win Sports Bar and Grill is a standard center that was established for sports lovers and other people alike where they could watch sports in an environment that was relaxed and secured.

Our intention is to ensure that we are known as the top sports and grill bar here in West Coast – Florida and all over the United States of America as well. We want to be on the lips of locals and tourists alike by 2025 and to achieve this vision we have drafted several strategies that will allow us compete favorably against our competitors.

Our first competitive advantage is to ensure that we offer our customers unique services that cannot be experienced in any other place but here. We intend to have a well organized system that will ensure that the place is not rowdy no matter what sports is on and how many people are watching.

The employees we have hired for our business are those that understand the business thoroughly and are also competent and well committed to ensuring that we achieve our goals and become the preferred sports bar and grills not only in West Coast but in the whole of Florida.

We value our customers because we understand that without them we cannot grow our business and attain the heights we intend to, which is why we have rolled out measures to ensure that we retain a high number of clients whilst also attracting new ones. We have discounts in place, coupons and other strategies that will ensure that we retain our customers.

Finally, because we value a solid business structure and intend to hire the best employees, we will also ensure that our employees are well paid and that they undergo constant training that will not only enhance their skills but boost productivity for our business as well.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

You Win Sports Bar and Grill is a leading and standard center in the industry that is established with the aim of not only generating revenue but also making profit within our first year of starting the business. We therefore intend to offer all our customers here in West Coast different services aimed at ensuring that they remain true to our business.

We therefore intend to offer the following services at You Win Sports Bar and Grill to our various customers;

10. Sales Forecast

There will always be people who want to hang out with friends to watch their favorite sports whilst having a drink or taking some snacks, which means that it is of a huge benefit to us to start this business here in West Coast – Florida.

We are optimistic that our strategic location here in West Coast will allow us attract enough customers to our business that will not only boost our revenue but will ensure that we have made suitable profit during our first year of operations.

However, in order to be able to know how well we can achieve this, we hired the services of a reputable sales consultant to examine the industry and our business thoroughly and help us analyze what our chances were and also what our sales forecast would be.

The information gathered by the sales consultant was based on several data and information gathered from similar start-ups such as ours in the industry as well as in our environment here in West Coast – Florida. Below therefore are is a three year sales projection that was conducted on behalf of You Win Sports bar and Grill and based on several assumptions;

  • First Fiscal Year-: $350,000
  • Second Fiscal Year-: $750,000
  • Third Fiscal Year-: $900,000

N.B: The above sales projections which are for a three-year period was conducted based on what was obtainable in the industry.

Several factors such as stability of the economy and lack of a competitor were used in arriving at the sales projected figures. It should be noted that any change in any of the above factors will likely lead to an increase or decrease in the projected figures.

  • Marketing Strategy and Sales Strategy

Marketing is a very important aspect of the business because revenue is generated during marketing and it is this revenue that is generated that helps sustain the business for as long as the owners want. Any business that does not engage in marketing is primed to die an early death as it is marketing that brings in the various customers for any business to grow, thrive and compete with its competitors.

However, before drafting marketing strategies for use; it is vital that one conducts a thorough market research. The market research is important because not only does it identify new markets and enables us understand it, it also allows us to understand how best to penetrate the market and get a huge share.

The market research conducted helps the company identify the threat of the market and what best way to attract and retain customers in order to ensure the survival of the business for a long time.

We sourced for and hired the services of a reputable marketing consultant here in West Coast – Florida who has a thorough knowledge of the industry and who also knows what marketing strategies are likely to be of benefit to our sports bar and grill business.

The marketing consultant will ensure that the drafted strategies also set us apart from our competitors whilst also creating awareness about us in the industry.

We intend to empower our marketing team so that they could also draft effective marketing strategies for the company in line with our corporate values and goals. Our marketing team will also be empowered to modify, draft and remove marketing strategies that are not effective or not likely to project the company in the best light.

Therefore, below are the strategies we intend to adopt in marketing You Win Sports Bar and Grill to our various customers;

  • Ensure that we place adverts in local newspapers, sports related magazines as well as on local radio and television stations
  • Throw a grand party when we launch our sports bar and grill in such a way that will not only generate interest but attract customers to our center
  • Ensure that we engage in direct marketing and sales to our various customers
  • Use social media platforms such as our Facebook Page, official Twitter account, Snapchat and Instagram to market our services to our teeming customers
  • Ensure that our business is listed online as well as offline (yellow pages) directories
  • Hand out handbills and fliers in several strategic locations

11. Publicity and Advertising Strategy

Having the right amount of publicity is very important for us as a business, especially as we have plans to achieve national recognition by 2025.

In order for us to be able to effectively compete with other brands, we will ensure that we draft effective publicity strategies that will allow us not only become known but become the preferred sports bar and grills here in West Coast – Florida.

To help us achieve the right number of publicity, we at You Win Sports Bar and Grill intend to hire a brand consultant that will ensure that effective publicity strategies are drafted for us that will allow clients, competitors and other stakeholders in the industry to become aware of our business.

The publicity strategies will also generate income for us as a business whilst positively communicating our brand to existing and potential customers. Therefore, some of the publicity and advertising strategies we will use for You Win Sports Bar and Grill are;

  • Ensure that we install billboards in strategic and conspicuous locations all around West Coast – Florida
  • Participate in and sponsor relevant sport related programs in the community
  • Ensure that we place adverts in local newspapers, magazines as well as on radio and television stations
  • Distribute our handbills and paste our fliers in strategic places and hangouts
  • Ensure that our staff wear a customized tee shirt during work hours at our sports bar and grill
  • Use our social media platforms such as Facebook and Twitter to actively promote our sports bar and grill business

12. Our Pricing Strategy

Due to the fact that we would be offering a combination of services and products, it might be tricky setting a price especially for our services that are intangible. However, we have decided to use several factors to help us arrive at a price that will not only be affordable for our customers but convenient for us as well.

The likely factors that we would be considering are our strategic location, the quality of services that we would be offering, what our competitors are offering, our running expenses and the popularity of our sports and grills bar will go a long way in determining what prices we would set.

However to gain more customers and attract new ones to our new sports bar and grill business, we intend to ensure we give low prices and even discounts during our first three months of operations. Having looked critically at this strategy, we are sure that even though our revenue might be low for these months, we would not be running at a loss during the intended periods.

  • Payment Options

Due to the different services that we would be offering our clients, we intend to ensure that all our customers are offered different payment options that would be suitable and convenient for them and our business. The different payment options we therefore intend to offer at our sports bar and grill are;

  • Payment by cash
  • Payment by check
  • Payment via Point of Sales (POS) Machine
  • Payment via Credit Card
  • Payment via online bank transfer

The above payment options are ones that were carefully chosen by us and will fully serve the intended purpose for our customers and our business as well. They will also run without any form of hitches.

13. Startup Expenditure (Budget)

In order to set up and start a standard sports bar and grill business, enough capital is needed because there are certain aspects that will require the bulk of this capital spent on.

The capital we will generate for our sports bar and grill business will be used to lease and renovate a facility, pay the salaries of employees and utility bills for a defined period of time, purchase a fairly used van as well as buy other necessary equipment that will make our sports bar and grill, a standard one.

The key areas that we will therefore spend our generated start-up capital on are;

  • Total fee for registering our sports bar and grill business in the United States of America – $750
  • Obtaining of licenses, zoning permits (municipality and state), accounting software and the rest  – $1,250
  • Purchasing insurance coverage (general liability, workers’ compensation, property insurance ) – $5,000
  • Cost of leasing a facility for a year and carrying out renovations – $50,000
  • Costs of hiring business consultants – $5,000
  • Operation expenses for the first 6 months (employee salaries and utility bill payment) – $150,000
  • Purchase of official fairly used van – $20,000
  • Purchase of necessary equipment for use (televisions and speakers)- $5,000
  • General marketing expenses as well as promotion expenses for grand opening event – $5,000
  • Other administrative start-up expenses (phones, furniture, computers and printers) – $6,000
  • Cost of storage equipment (lockers, bins and shelves) – $10,000
  • Cost of start-up inventory (beverages, food, and snacks) – $20,000
  • Cost of launching an official website – $1,000
  • Cost of throwing a grand launching party – $3,000
  • Miscellaneous – $8,000

From the above analytical break down, we would need the sum of $290,000 to be able to start up and successfully run a standard sports bar and grill business here in West Coast – Florida that would be able to compete successfully with others here in Florida.

It should be noted that the bulk of the start-up capital we intend to generate will go into paying the salaries of our employees and utility bills for at least 6 months. The capital will also be used to lease and renovate a facility, buy the necessary start-up inventory and purchase a fairly used truck for business.

Generating Funding / Startup Capital for You Win Sports Bar and Grill Business

You Win Sports bar and Grill is owned equally and run by two brothers Mr. Yuan Young and Mr. Wing Young. The two Chinese brothers both have over 27 years experience in the business. They have therefore decided not to seek for any external partners for their business and will prefer instead to generate capital from these two sources.

The two areas where these two brothers intend to generate their start-up capital are;

  • Personal savings
  • Loan from commercial bank

N.B : We generated the sum of $90,000 from our personal savings. We approached the bank for the sum of $200,000 repayable in 10 years at the rate of 3%. All the paper works have been signed and the money will be credited to our account by the end of the week.

14. Sustainability and Expansion Strategy

In order to suitably sustain and expand our business, we have considered several factors that will enable us achieve this and they are re-investment strategy, a well built business structure as well as retention of loyal customers.

Our intention for our sports bar and grills business is that we are able to suitably generate enough revenue to enable us not only sustain the business but also re-invest in the business so that the business can start paying off for itself.

We are concerned in building a business structure that will be of huge benefit to our business and so we will hire competent and professional employees who understand the business and who are committed to seeing that we attain our intended goals and objectives.

Finally, we know the importance of customers to a business and are therefore willing to deploy strategies that will allow a huge percentage of our customers remain loyal to us and also refer their friends, colleagues and family members to our sports bar and grill business.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
  • Purchase of trucks: Completed

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Bar Business Plan Template

Written by Dave Lavinsky

Bar Business Plan Outline

  • Bar Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Bar Business Plan Here

You’ve come to the right place to create your bar business plan .

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their bar businesses.

To write a successful bar business plan , you will first need to decide what type of bar you want to open. Do you plan to open a sports bar, a wine bar or a nightclub? What kind of alcoholic beverages will you serve? Will you have live music?

You will then need to gather information about your business and the bar industry. This type of information includes data about your potential customers, marketing strategies to reach your target market, and 5-year pro-forma financial statements (income statement, balance sheet and cash flow statement).

Sample Bar Business Plan Template

The following bar business plan example gives you the key elements to include in a winning business plan:

Next Section: Executive Summary >

Bar Business Plan FAQs

What is a bar business plan.

A bar business plan is a plan to start and/or grow your bar business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your bar business plan using our Bar Business Plan Template here .

What Are the Main Types of Bars?

There are many types of bar businesses. Most bars are local bars and are known as dive bars or a neighborhood bar.  Sports bars are also a very popular business option. There are also posh and luxurious bars that offer high-end alcoholic drinks. There are trendy bars that offer the latest trends in cocktail and beer offerings. Other bars are location-focused and are unique to the area of town or location that it is in. Many bars also serve food as an option to accompany the alcoholic drink choices.

What Are the Main Sources of Revenue and Expenses for a Bar?

The primary source of revenue for a bar are the alcoholic drink items and food sold at the establishment.

The key expenses for a bar are the costs to purchase the alcohol (beer, wine, liquor) inventory, bar equipment and supplies, overhead expenses for the staff and rent, and any marketing costs the bar chooses to partake in.

How Do You get Funding for Your Bar Business Plan?

Bar businesses are most likely to receive funding from banks. To attract potential investors, you should have a well-crafted bar business plan with a solid business strategy and financial plan. Another option for a bar business is to obtain a small business loan to help cover startup costs. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options.

What are the Steps To Start a Bar Business?

Starting a bar business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Bar Business Plan - The first step in starting a business is to create a detailed business plan for a bar that outlines all aspects of the venture. This should include market research on the bar industry and potential target market size, information about the services or products you will offer, the bar's concept, marketing efforts, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your bar business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bar business is in compliance with local laws.

3. Register Your Bar Business - Once you have chosen a legal structure, the next step is to register your bar business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your bar business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Bar Equipment & Supplies - In order to start your bar business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bar business. Your marketing strategy should include creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a thriving bar business:

  • How to Start a Bar Business
  • How to Open a Bar Business

Where Can I Get a Bar Business Plan PDF?

You can download our free bar business plan template PDF here . This is a sample bar business plan template you can use in PDF format.

Players can start opting in to EA Sports College Football 25

Tim Legler weighs in on the state of NIL and argues that signing contracts could help improve athlete loyalty and minimize transfer portal uncertainty. (2:26)

starting a sports bar business plan

For over 11,000 college football players, Thursday will be the first chance to opt in to EA Sports' new college football game, EA Sports College Football 25, and get paid for it.

EA Sports has finalized its name, image and likeness plan and will begin the opt-in process. Up to 85 players per school will initially appear on rosters in the game, which comes out this summer.

All athletes who opt in to have their name, image and likeness appear will eventually receive $600, plus a copy of the game that's typically valued at $70. Athletes would remain in the game for their entire careers but could opt out of future editions if they choose. Athletes who remain in the game for multiple years will be paid annually, and players who transfer will continue to be compensated as long as they are on a roster.

"We feel very proud that we'll be the largest program, likely the highest-spending program," EA Sports vice president of business development Sean O'Brien told ESPN. "And really an inclusive opportunity with an equitable distribution of funds across the board."

To help arrive at the $600 payment, O'Brien said EA Sports looked at deals completed with other sports titles, including the Madden NFL series, the NHL series and the company's soccer game. EA Sports' college football deal comes with no expectation of services provided by the athlete and will be guaranteed regardless of the game's success.

"There's nothing been done on this scale that EA is doing, where every student-athlete that participates in the game is guaranteed revenue," said Cory Moss, the CEO of the Collegiate Licensing Company, which has worked with EA on the game.

There will also be more than 100 additional NIL opportunities for athletes to work with EA Sports. These could include social media posts, on-campus promotions, advertisements or even being the game's cover athlete.

And it might go further than college football players. O'Brien said EA Sports plans Herto pay athletes from other men's and women's college sports to promote the game.

Frank Arthofer, the president of OneTeam Partners, which worked with EA Sports on the licensing agreement, told ESPN that those NIL opportunities would be negotiated directly between EA Sports and the athletes. Arthofer said the scale for what EA Sports is trying to do, with 11,000-plus opt-ins, is "unprecedented."

The ambassador program for the college football game will likely be larger than any other similar program it has for other EA titles, O'Brien said.

"The vehicle is obviously a college football game," O'Brien said, "but we really want to celebrate the fact that we're back in college in doing that."

Also on Thursday, ESPN "College GameDay" analyst Kirk Herbstreit and broadcaster Chris Fowler announced on social media that they will be voices in EA Sports College Football 25. Analysts David Pollack and Jesse Palmer and anchor Kevin Connors made similar announcements.

Herbstreit wrote on X that he was "proud to be a partner" for his 14th appearance in the game series, which has been on hiatus since the 2014 edition.

All 134 FBS schools have agreed to be in the game after the biggest potential holdout, Notre Dame , announced Tuesday that it would participate . Daryl Holt, EA Sports' senior vice president and the group general manager of Tiburon Studios and American Football, told ESPN that no FCS schools will be in the game at launch.

Athletes must have an official university email address to receive the opt-in notice, O'Brien said, and EA Sports will insert the player once the school verifies the player is on the roster .

O'Brien said he believes the program will be able to handle any changes that might come to the college landscape in terms of the payment of players or future legislation. That includes the potential unionization of athletes, something EA is familiar with because of its work with the NFLPA and NHLPA.

"We feel very confident that nothing that happens in the future will put us in a position where we'll have to exit because of the strategy we've implored right from day one," O'Brien said.

Holt said individual players will not have face scans for at least the first year, since the logistics of attempting this with over 11,000 athletes would be very difficult. But EA Sports is working with schools and roster photos to "create a representative likeness of the player."

If a player chooses to not be in the game, Holt said EA Sports will create a generic avatar based on the traditional strength or weakness of a position over the past decade for that school. Holt said they want to "make sure the program still represents the integrity and strength of how that team plays and what that program has done over the past recent history."

Gamers will be allowed to create their own players, but Holt said the game will not allow an opted-out player to be created and inserted into the game.

"I won't reveal how we're dealing with that," Holt said. "But yeah, you won't be able to edit that."

The Associated Press contributed to this report.

Plan Your Trip to Liski: Best of Liski Tourism

Essential liski.

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  • RaDom Hotel
  • Barocco LV Hotel
  • Ostinica Barrakuda
  • Alfa Pizza Rolls
  • Vash Lavash
  • Cathedral of Our Lady of Vladimir
  • South-East Children's Railway
  • Crow and Fox Sculpture
  • Monument to Afgan Soldiers
  • Monument the Guardian Angel

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The 21 best sushi restaurants and sushi bars in Voronezh Oblast

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17 rolling sushi, 18 sushivesla, 19 sushiart, sushi bar, 20 wok&roll, 21 sushi-bar kaliforniya, what's the weather like in voronezh oblast .

It depends on when you visit! We've compiled data from NASA on what the weather is like in Voronezh Oblast for each month of the year: see the links below for more information.

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Voronezh Oblast throughout the year

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  1. BUSINESS IDEA IN 2024 || Business Information and Idea || Business Plan discussion

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    Starting a sports bar and grill business can be a very lucrative business to start up and this is due to the fact that sports have come to be loved by many and also many now prefer to watch their favorite sports while hanging out and having a good tie with their friends as well in an environment that is considered conducive.

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  20. How to start a business in 2024

    Step 3: Write a business plan. You don't have a business without a business plan. Your business plan is the foundational document that outlines how you will structure, operate, fund, market and ...

  21. Players can start opting in to EA Sports College Football 25

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    The Miami Dolphins will be moving on from their longest-tenure player on their roster. The team has informed cornerback Xavien Howard he will be released at the start of the new league year March 13.

  23. The 24 best American restaurants in Voronezh Oblast

    Start date - End date. Start planning ... Although the burgers did not surprise anyone, guys, they did it. Very tasty, there is a business lunch, a beer card, a great atmosphere, nice staff. Prices are above average. (Original) Отличное место. ... Sports bar. Slide 1 of 3 (Translated by Google) Excellent cafe, home-style ...

  24. Liski, Russia 2024: Best Places to Visit

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  25. Police Station Bombed in Southern Russia's Voronezh

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    In North Carolina, March is all about college basketball. The ACC Tournament. March Madness. And in Charlotte this year, first- and second-round NCAA men's tournament games at Spectrum Center ...

  27. The 21 best sushi restaurants and sushi bars in Voronezh Oblast

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