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How to Write a Private School Business Plan [Sample Template]

Are you about starting a private school (nursery, primary or high school)? If YES, here’s a complete sample private school business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a private school.

We also took it further by analyzing and drafting a sample private school marketing plan template backed up by actionable guerrilla marketing ideas for private schools. So let’s proceed to the business planning section.

Why Start a Private School?

One of the best things that can happen to anyone is to have a private school. This is one very lucrative business that will continue to rake in money for its owners. As an aspiring entrepreneur who is looking towards starting a business, you should ensure that whatever business you intend to start, you make sure that it is located in an appropriate place.

For example; if you want to start a private school, it will be a wrong business judgment if you decide to site the school close to an industrial area or close to a market. Aspiring entrepreneurs therefore are urged as a matter of necessity to ensure that they carry out a thorough market research and feasibility study of the industry they intend to go into before investing their hard earned money and time.

It is known fact that the demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location. In some cases, students with special needs cannot cope in public schools hence the need for private schools.

If you think starting a private school business sounds like what you want to do. Then you may want to use the business plan below as a guide.

A Sample Private School Business Plan Template

1. industry overview.

Private schools which is also known in the united states as independent schools, non-governmental, or non – state schools are schools that are not administered by either the local, state or the federal governments; hence, they have the right to select their students and are funded in whole or in part by charging their students tuition fees, rather than relying on mandatory taxation through public (government) funding.

Some private schools have structure in place that offer scholarships to some students, which makes the cost cheaper, depending on a talent such as sport scholarship, art scholarship, academic scholarship the student may be brining to the private school, financial need, or tax credit scholarships that might be available.

The Private Schools industry comprises of primary that is kindergarten through sixth grade and secondary that is seventh through 12th grade) educational institutions that are predominantly funded through enrollment and tuition fees from students and of course from other private sources.

Recent reports released by IBISWORLD shows that the revenue for the Private Schools industry is expected to increase, as the economy continues to recover. The indicated that during the five years to 2016, enrollment decreased, which was a trend attributable to rising costs and competition from charter schools.

However, going forward, in the next five years, household income is anticipated to increase, making it easier for families to afford private-school tuition. Additionally, enrollment declines will lesson, resulting in more stable demand for private schools

In the United States of America and of course in most countries of the world, The Private Schools industry is indeed a large and thriving industry. Statistics has it that The Private Schools industry in the United States of America, is worth $52 billion, with an estimated growth rate of 0.1 percent.

There are about 25,742 registered and licensed (accredited) Private schools scattered all around the United States of America and they are responsible for employing about 644,320 people.

Aside from Catholic schools, which is the second largest sector after government schools, with around 21 percent of secondary enrollments, no other private school can boast of dominating the market; every player in the industry can comfortably compete in the industry.

It is important to state that the barriers to entry into the Private Schools industry are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

With this, it is obvious that a new entrant in to the private school industry cannot offer this. Reputation indeed is imperative to parents’ decisions when shopping for private school for their wards. This is so because the quality of education cannot be assessed until well after it is complete. As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities.

Even though this might seem like a saturated industry, the industry is still pretty much open for aspiring school proprietors and proprietress to still come in and compete. As a matter of fact, if you conduct your research and feasibility studies very well before starting your own private school couple with impressive profile of your faculty members, you are likely going to struggle less to make headway in the industry.

2. Executive Summary

Rolland Gyros International Private School is an international private school that will be located in a well – populated residential estate in Ashville – North Carolina, United States of America. We are a standard private school that is composed of primary (kindergarten through sixth grade) and secondary (seventh through 12th grade) educational institution that will be predominantly funded through tuition fees and levies from students and of course from other private sources.

Rolland Gyros International Private School is a client-focused and result driven private school that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pockets of our clients (students and parents alike).

We will offer standard and professional teaching services in a highly secured and conducive learning environment to all our students that is primary (kindergarten through sixth grade) and secondary (seventh through 12th grade). We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they enroll in our tutorial college.

At Rolland Gyros International Private School, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional educationist cum teachers in various subjects who are well experienced and passionate in imparting knowledge to students at various learning ladder.

Rolland Gyros International Private School will at all time demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our students.

We have plans to offer learning platforms to people with both learning disability and physical disability (especially the blind, the dumb and the deaf). Our overall business goal is to position our private school to become the leading tutorial brand in the educational industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Ashville is the right place to launch our private school.

Rolland Gyros International Private School is founded by Dr. (Mrs.) Irene Rolland Gyros and family. She is an educationist per excellence and she has won many awards in the education sector in the United States. Dr. (Mrs.) Irene Rolland Gyros has both the academic qualifications and experience to run a private school that can favorably compete with other leading private schools not only in Ashville – North Carolina, but also throughout the United States and Canada.

3. Our Products and Services

Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our service offerings are listed below;

  • Teaching basic literacy and numeracy
  • Establishing foundations in science, mathematics, geography, history and other social sciences
  • Constantly working hard to meet regulatory accreditation standards
  • Administering private funding efforts
  • Providing access to extracurricular activities
  • Retailing of Educational Books and Materials

4. Our Mission and Vision Statement

  • Our vision is to build a highly competitive private school that will become the number one choice for both parents and students in the whole of Ashville – North Carolina.
  • Our vision reflects our values: integrity, service, excellence and teamwork.
  • Our mission is to provide professional and conducive learning environment to students at different level of learning.
  • Our overall business goal is to position Rolland Gyros International Private School to become the leading private school brand in the educational cum private school industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

Our Business Structure

It is a known fact that, the success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. Rolland Gyros International Private School will build a solid business structure that can support the growth of our private school.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the private school of our dream. The fact that we want to become one of the leading private school brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Rolland Gyros International Private School;

  • Head of The Private School(School Proprietress)

School Administrator

Tutors for Various Subjects – Secondary (seventh through 12th grade)

Tutors for Various Subjects – Primary (kindergarten through sixth grade)

  • Accountant / Bursar
  • Client Service Executive / Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

Head of the Tutorial College / School Coordinator:

  • Responsible for providing direction for the college
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for handling high profile clients and deals
  • Responsible for fixing fees and signing business deals (partnership)
  • Responsible for signing checks and documents on behalf of the tutorial college
  • Coordinates all arms of the tutorial school (tutorial center, adult education, home tutors and special education)
  • Evaluates the success of the tutorial college
  • Reports to the board of the tutorial college
  • Responsible for overseeing the smooth running of HR and administrative tasks for the tutorial school
  • Designs job descriptions with KPI to drive performance management for tutors (teachers)
  • Regularly hold meetings with key stakeholders (parents and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily activities of the private school.
  • Effectively teach subject / subjects as assigned by the school administrator
  • Accesses the progress of students under their care
  • Ensures that students abide by the rules and regulations of the private school
  • Contributes his / her quota towards growing the private school
  • Receives complaints from parents and channel it to the appropriate quarters
  • Handle any other duty as assigned by the school administrator.
  • Ensure that students abide by the rules and regulations of the school administrator
  • Handles any other duty as assigned by the school administrator.

Marketing Executive

  • Identifies, prioritizes, and reaches out to new students, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the school

School Bursar (Accountant)

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for Rolland Gyros International Private School
  • Serves as internal auditor for Rolland Gyros International Private School

Client Service Executive

  • Welcomes / receive parents and students by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides the parents and students with a personalized customer service experience of the highest level
  • Through interaction with parents and students on the phone, uses every opportunity to build parent’s interest in the schools’ products and services
  • Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to parents and students when they make enquiries
  • Receives parcels / documents for Rolland Gyros International Private School
  • Distribute mails in the organization
  • Handles any other duties as assigned by the School Administrator.
  • Responsible for cleaning the school facility at all times
  • Ensures that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the schools facility
  • Handles any other duty as assigned by the school administrator
  • Ensures that the school facility is secured at all time
  • Controls traffic and organize parking
  • Gives security tips to staff members from time to time
  • Patrols around the building on a 24 hours basis
  • Submits security reports weekly
  • Any other duty as assigned by the school administrator

6. SWOT Analysis

Rolland Gyros International Private School engaged the services of a core professional in the area of business consulting and structuring with bias in the education sector to assist us in building a well – structured private school that can favorably compete in the highly competitive education cum private schools industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Rolland Gyros International Private School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Rolland Gyros International Private School;

As a private school, our core strength lies in the power of our team; our workforce. We have a team with excellent qualifications and experience in the educational sector. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.

As a new private school in Ashville – North Carolina, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated education cum private schools industry; that is perhaps our major weakness.

  • Opportunities:

The opportunities in the education cum private schools industry is massive considering the number of parents who would want their wards to perform excellently well in their education and go ahead to be admitted in Ivy league colleges. As a standard and international private school, Rolland Gyros International Private School is ready to take advantage of any opportunity that comes her way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the private school.

Some of the threats that we are likely going to face as a private school operating in the United States of America are unfavorable government policies that might affect private schools, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

  • Market Trends

The trend in the private school line of business is that the key to attracting students is the educational performance and the pass rate of their students in national exams. Any private school that has good records will always thrive. The demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location.

In some cases, students with special needs cannot cope in public schools hence the need for private schools. The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education.

The areas you would need to spend heavily on is in ensuring that your school is up to standard, your advertisements, and on insurance policy cover. Lastly, it is trendier to find private schools engaging in extra – curricular activities and as a matter of fact, a private school that thrives in sports can leverage on that to attract students who are sports inclined.

8. Our Target Market

As a standard and international private school, Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry

Our target market as a private school cuts across people (students) of different class and people from different culture background whether African, White, Caucasian, Latinos, Indians, and Asians. We are coming into the education cum private schools industry with a business concept that will enable us work with the students at different learning stages residing in and around Ashville – North Carolina.

Our competitive advantage

Indeed the private schools industry is highly competitive and the entry barriers are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

We are quite aware that to be highly competitive in the education cum private schools industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of both students and parents alike.

Rolland Gyros International Private School might be a new entrant into the education cum private schools industry in the United States of America, but the management staffs and owners of the private school are considered gurus. They are people who are core professionals, licensed and highly qualified educationist / teachers at various levels of learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees (teaching and non – teaching staff members) will be well taken care of, and their welfare package will be among the best within our category (startups private school in the United States) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Rolland Gyros International Private School is established with the aim of maximizing profits in the education cum private schools industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis.

Rolland Gyros International Private School will generate income by offering the following tutorial services;

  • Teaching High school students various subjects in our private school

10. Sales Forecast

One thing is certain, there would always be parents and students who would need the services of private schools to be able to achieve their educational goals and as such the services of private schools will always be needed.

We are well positioned to take on the available market in Ashville – North Carolina and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the private school and our student base.

We have been able to critically examine the private schools cum education market in the United States of America and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Ashville – North Carolina. Below is the sales projection for Rolland Gyros International Private School, it is based on the location of our tutorial center and of course the wide range of tutorial services that we will be offering;

  • First Fiscal Year-: $250,000
  • Second Fiscal Year-: $450,000
  • Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. So, there won’t be any major competitor (private school) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst private schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns. Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the private school.

We will also ensure that our students’ excellent results from national exams and other exams speaks for us in the market place; we want to build a standard and first – class private school that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our private school to become one of the top 30 private schools in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Ashville – North Carolina but also in other cities in the United States of America.

Rolland Gyros International Private School is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our private school by sending introductory letters alongside our brochure to schools, parents / household and key stake holders in Ashville – North Carolina.
  • Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations.
  • Creating a website, allows parents to be able to look you up, and also allows you to post general study tips, giving you an added advantage.
  • Use friends and family to spread word about our private school
  • Introduce Rolland Gyros International Private School to learning specialists, school coaches, school administrators, teachers, guidance counselors especially as they are with students everyday
  • Post information about Rolland Gyros International Private School on bulletin boards in places like schools, libraries, and local coffee shops.
  • Placing a small or classified advertisement in the newspaper, or local publication about Rolland Gyros International Private School
  • Using tutorial referral networks such as agencies that will help match students with Rolland Gyros International Private School
  • Joining relevant association or body that will enable you network and meet others in same industry.
  • Advertising online by using an advertising platform such as Google Adwords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
  • Advertise our private school in relevant educational magazines, newspapers, TV stations, and radio station.
  • Attend relevant educational expos, seminars, and business fairs et al
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both parents and students in the whole of Ashville – North Carolina which is why we have made provisions for effective publicity and advertisement of our private school. Below are the platforms we intend to leverage on to promote and advertise Rolland Gyros International Private School;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
  • Install our Bill Boards on strategic locations all around Ashville – North Carolina.
  • Engage in road show from time to time in targeted neighborhoods in and around Ashville – North Carolina
  • Distribute our fliers and handbills in target areas in and around Ashville – North Carolina
  • Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
  • Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Private schools in the United States of America and of course in all the parts of the world charge students per tem / per session and students have the options of either paying their tuitions before resumption or during the school session.

Private schools generally charge students based on loads of factors, locations, services offerings and extra – curricular activities et al At Rolland Gyros International Private School we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.

In addition, we will also offer special discounted rates to all our students at regular intervals. We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

  • Payment Options

At Rolland Gyros International Private School, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up a private school business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your private school’s environment is conducive enough for the students to learn.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a private school business; it might differ in other countries due to the value of their money. However, this is what it would cost us to start Rolland Gyros International Private School in the United of America;

  • Business incorporating fees in the United States of America will cost – $750.
  • The budget for Liability insurance, permits and license will cost – $3,500
  • Acquiring a large facility that will accommodate the number of block of closes, playing field, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000.
  • Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
  • Launching an official Website will cost – $500
  • The budget for the payment of salaries for the first three months of operations: $120,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $15,000

Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of $750,000 to start a small scale but standard private school in the United States of America.

Generating Funding / Startup Capital for Rolland Gyros International Private School

Rolland Gyros International Private School is a family business that will be owned and managed by Dr. (Mrs.) Irene Rolland Gyros and her immediate family. They are the sole financial of the private school which is why they decided to restrict the sourcing of the start – up capital for the private school to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of any business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and of course the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Rolland Gyros International Private School is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best, to offer quality education to all our students so much so that they can favorably compete with students all over the United States and gain admission to Ivy League colleges.

Rolland Gyros International Private School will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

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School Business Plan Template

Written by Dave Lavinsky

private school business plan

School Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their schools.

If you’re unfamiliar with creating a school business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a school business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your school as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a school or grow your existing school, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your school to improve your chances of success. Your school business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Schools

With regards to funding, the main sources of funding for schools are donations and gifts, tuition, personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for schools.

Finish Your Business Plan Today!

How to write a business plan for a school.

If you want to start a school or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your school business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of school you are running and the status. For example, are you a startup, do you have a school that you would like to grow, or are you operating a chain of schools?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the school industry.
  • Discuss the type of school you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of school you are operating.

For example, you might specialize in one of the following types of schools:

  • Private K-12 school : this type of school typically charges tuition, and may be affiliated with a religious organization, or specialize in a particular learning method.
  • Charter school: this type of school offers primary or secondary education for a tuition, and may receive some public funding, and/or donations. These schools require their students to take state-mandated exams.
  • Special subject school: this type of school specializes in teaching a specific subject, such as driving, first-aid, self-defense, fine arts, language, or general tutoring.
  • Preschool: this type of school typically serves children who are aged 3 and 4. These schools prepare young children to enter formal education, and are funded by some combination of tuition, donations, and government grants.

In addition to explaining the type of school you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of students served, the number of students accepted into elite formal education institutions, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the school industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the school industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your school business plan:

  • How big is the school industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your school? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your school business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families with elementary-aged children, families with high-school-aged children, families with preschool children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of school you operate. Clearly, families with high schoolers would respond to different marketing promotions than families with preschoolers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other schools.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes public schools, virtual schools, and families who do homeschooling. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of students do they serve?
  • What type of school are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide specialized instruction, either in subject or in method?
  • Will you offer courses or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a school business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of school that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide religious-focused K-8 education, college preparatory courses, or single-subject instruction like driving or fine arts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the courses and/or extracurricular activities you offer and their prices.

Place : Place refers to the site of your school. Document where your company is situated and mention how the site will impact your success. For example, is your school located in a growing neighborhood, in the city center, or will you operate purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your school marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your school, including answering calls, planning and delivering instruction, applying for grants, fundraising, performing administrative tasks, overseeing instructors, handling discipline, scheduling and monitoring extracurricular activities, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to enroll your Xth student, or when you hope to reach $X in revenue. It could also be when you expect to expand your school to a new city.  

Management Team

To demonstrate your school’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing schools. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in running a school or experience with public school administration or who has served on a public school board.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you enroll 100 or 1,000 students per semester, and/or offer extracurricular activities? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your school, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a school:

  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your school location lease or a list of elective courses or extracurricular activities you will offer.  

Writing a business plan for your school is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the school industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful school.  

School Business Plan FAQs

What is the easiest way to complete my school business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your school business plan.

How Do You Start a School?

Starting a school is easy with these 14 steps:

  • Choose the Name for Your School
  • Create Your School Business Plan
  • Choose the Legal Structure for Your School
  • Secure Startup Funding for Your School (If Needed)
  • Secure a Location for Your Business
  • Register Your School with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your School
  • Buy or Lease the Right School Equipment
  • Develop Your School Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your School
  • Open for Business

Learn more about   how to start your own school .

Don’t you wish there was a faster, easier way to finish your School business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

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How to write a business plan for your private school project.

business plan for a private school

Starting a private school is a great way to provide students with an alternative education option that is tailored to their individual needs and interests.

It also allows for greater autonomy and flexibility in curriculum design and implementation, allowing for more personalized learning experiences.

But, before that, you need a business plan.

Creating a business plan before beginning a project is essential for success. It helps to identify potential risks and opportunities, as well as providing a roadmap for the project.

In short, a good business plan will help ensure the profitability of your private school project .

What should be covered when creating a business plan for a private school? How can it be effectively planned? What are the essential financial measures to include? What steps should I take to ensure an efficient process when writing a business plan?

Good news, you can find all the answers to these questions in the forthcoming article!

One last thing: you can avoid starting your business plan from scratch.

Feel free to download our professional business plan for a private school and tailor it to suit your project.

business plan high school

Designing a business plan for a private school

Is a business plan recommended for your private school project.

Yes, you should create a business plan for your private school project.

Crafting a well-structured business plan will help you to:

  • gain knowledge of the private school market
  • keep up with the industry's changing trends
  • discover what makes a private school competitive
  • understand parents' educational preferences and expectations
  • come up with a winning value proposition for your independent educational institution
  • examine competitor market share
  • find solid competitive advantages for your private school project
  • find a business model that will lead to a positive bottom line
  • implement a winning strategy on the short and the long-term
  • assess potential risks involved in starting a private school, such as regulatory compliance, student safety, and educational quality

Our team has created a business plan for a private school that is designed to make it easier for you to achieve all the elements listed.

How to outline a business plan for a private school?

If done well, your business plan will be a full package of content, metrics and financial data. It must be presented in a structured format, to make easy to read and digest.

When we built our business plan for a private school , we made sure to structure it propertly.

You'll come across 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The section number one is called "Market Opportunity".

Access relevant data and metrics for the private school project, assisting you in analyzing the opportunities and challenges within the education and schooling sector.

The data here is always fresh; we update it twice a year.

2. Project Presentation

The "Project" section is where you outline your private school project. You can describe the educational philosophy, curriculum offerings, extracurricular activities, facilities, teaching staff qualifications, admission process, and the unique value proposition that sets your school apart in providing quality education.

Remember to introduce yourself at the end of this section.

Discuss your passion for education, your vision for the private school, and how you plan to create an enriching and nurturing learning environment for students. Highlight your qualified faculty, your innovative curriculum, and your dedication to providing personalized attention and holistic development opportunities through your private school project.

We wrote some content in our business plan. Change it to fit your concept.

3. Market Research

The next item on the list is the "Market Research" section.

The purpose of this section is to introduce the market segments for your private school project.

It includes a competition study, outlining other private schools in the area. Your school's unique educational programs and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

Within the "Strategy" section, a detailed plan spanning three years is presented, highlighting the initiatives and actions necessary to make your private school project highly profitable.

Additionally, you'll find a marketing strategy, a plan to manage risks, and a completed Business Model Canvas, tailored to a private school, in this section.

5. Finances

In the end, the section labeled "Finances" allows you to showcase the financial details and values of your project.

business plan private school project

How to elaborate the Executive Summary for a private school?

The Executive Summary serves as a compact introduction to the business plan of your private school project.

Don't go beyond 2 pages; ensure you include only the critical information.

This document is designed to make the reader excited about your business plan.

In the Executive Summary of your private school project, answer these questions: what is your private school project about? who is your target market? are there other private schools in the area? what sets your school apart from them? how much funding do you require?

How to do the market analysis for a private school?

The market study of your private school project helps you understand external factors such as parent preferences for education, competition within the private school sector, and emerging trends in educational practices.

By conducting an extensive market study, a private school can understand parent and student needs, offer quality education and comprehensive programs, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a larger student base, increased enrollment, and a prominent position in the private education sector.

Here is what what we've put in the "Market Research" section of our business plan for a private school :

  • key insights and trends in private schools, including private school enrollment rates, education quality, and the impact of specialized private school programs
  • a list of potential market segments for a private school
  • the competitive review
  • the competitive advantages to target for a private school

business plan private school project

The key points of the business plan for a private school

What's the business model of a private school, business model of a private school.

a private school's business model revolves around providing education services to students in a private setting. Revenue is generated through tuition fees, potentially offering additional services such as extracurricular activities or specialized programs.

The business model focuses on offering a high-quality and comprehensive curriculum, hiring qualified educators, providing modern facilities and resources, marketing to target parents and students, and building strong relationships with parents and the local community.

Success depends on establishing a positive reputation for academic excellence, attracting and retaining students, meeting regulatory requirements, effective marketing strategies, and delivering a holistic and enriching educational experience.

Business model ≠ Business plan

Avoid confusing "business plan" with "business model."

A business model is a framework that outlines how a company creates value, delivers products or services, and generates revenue.

In a business plan, you employ the Business Model Canvas as a practical tool to outline the key aspects of your business model.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a private school .

How do you identify the market segments of a private school?

Segmenting the market for your private school project involves dividing your potential students and families into different groups based on their educational needs, preferences, and demographics.

These categories may include factors such as grade levels, curriculum types, extracurricular programs, or families seeking specific educational approaches (e.g., Montessori, STEM, arts-focused).

By segmenting your market, you can offer a private school experience that caters to each segment's specific requirements. For example, you might provide elementary, middle, and high school programs for students of different grade levels, offer a comprehensive curriculum that encompasses a range of subjects and learning areas, specialize in specific educational approaches or philosophies such as Montessori, STEM (Science, Technology, Engineering, and Mathematics), or an arts-focused curriculum, or focus on offering a variety of extracurricular programs and enrichment activities that align with the interests and talents of students.

Market segmentation allows you to effectively target your marketing efforts, communicate the unique benefits of your private school, and provide a nurturing and stimulating educational environment that meets the unique needs and preferences of each student segment and their families.

In the business plan for a private school , you will find a comprehensive market segmentation that will help you identify your potential customers.

How to conduct a competitor analysis for a private school?

Without surprise, you won't be the only private school project in your area. There are other educational initiatives working towards establishing quality private schools.

Develop a solid business plan by conducting an extensive competitor analysis that evaluates their strengths and weaknesses.

Address their weaknesses (such as inadequate curriculum design, lack of extracurricular activities, or poor student support services).

Why is it crucial to notice these aspects? Because these weaknesses can impact the success of private school projects.

By focusing on these areas, you can offer a comprehensive and well-rounded education curriculum, provide qualified and dedicated teaching staff, and create a nurturing and inclusive school environment, positioning your private school project as a preferred choice for parents and students seeking quality education and holistic development.

It's what we call competitive advantages—building them is essential for a standout business.

Here are some examples of competitive advantages for a high school: experienced and dedicated teaching staff, diverse educational programs, supportive learning environment.

How to draft a SWOT analysis for a high school?

A SWOT analysis can help identify potential opportunities and threats that can affect the success of the private school project.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a private school

The strengths for a private school

S stands for Strengths in SWOT, representing the project's valuable strengths or advantages.

For a private school, possible strengths could include a highly qualified teaching staff, a rigorous academic curriculum, a diverse student body, and a strong emphasis on extracurricular activities.

The weaknesses for a private school

The "W" symbolizes Weaknesses, indicating the specific areas or aspects of the project that require attention.

For a private school, potential weaknesses could include inadequate funding, lack of qualified teachers, insufficient resources, and limited parental involvement.

The opportunities for a private school

The "O" in SWOT stands for Opportunities, which are positive external factors that can help the project succeed.

In the case of a private school, potential opportunities include creating an innovative curriculum, increasing student engagement, expanding the school's reach through technology, and developing community partnerships.

The threats for a private school

When we refer to the "T" in SWOT, we're referring to Threats, which are the external risks or detrimental factors that can impact the project's performance.

How to develop a marketing plan for a high school?

A marketing strategy is a necessary component of a business plan as it describes how a business will engage customers and generate sales.

A well-crafted marketing strategy will attract parents seeking quality education for their children to your private school project.

Parents won't enroll their children in your private school project without effective marketing; showcasing the quality of education, extracurricular activities, and nurturing environment is crucial.

Are you implementing effective marketing strategies for your private school project? Consider hosting open houses or informational sessions for parents, showcasing your school's unique educational programs, and utilizing targeted advertising campaigns in local communities.

Don't worry if you have no clue about marketing and communication.

How to build a solid financial plan for a high school?

A successful business plan must include detailed financial information, such as income and expense projections, cash flow statements, and a break-even analysis.

In the process of developing your business plan, you'll need to determine the expected revenue for your private school project.

The revenue forecast should be based on reliable information and reflect current market conditions.

Our financial plan for a private school is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

It goes without saying that you'll have to develop a provisional budget for your private school project. Don't overlook any expense. By the way, we've listed them all in our financial plan!

The break-even analysis is central in the financial plan as it will tell you whether your private school project will be profitable or not.

  • Choosing a selection results in a full page refresh.
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How to Start a Private School PDF; Private School Business Plan Sample

Starting a School Business

How to Start a School Business - Private School Business Plan Sample PDF

Are you considering starting a School and are in need of a private school business plan? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Don’t Start a New School Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate Printing Business. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Printing Business' book:

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your school business plan PDF book for free

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Learn how to improve your leadership skills and become a better manager and leader. Here's how to be the boss people want to give 200 percent for. In the following video you'll discover 120 powerful tips and strategies to motivate and inspire your people to bring out the best in them.

For more insightful videos visit our Small Business and Management Skills YouTube Chanel .

Here're other free books in the "how to start a business" series that may interest you:

Here's a Sample 'Executive Summary' for a School Business plan :

COMPANY NAME will provide private school services in quantitative courses, starting the first school in the Atlanta, Georgia area. Focused primarily on students in grades K-6, classes are available in courses including: history, science, geography and mathematics in addition to multiple languages, religions and philosophy COMPANY NAME will focus primarily on Eastern Indian, Asian and European based language and philosophy to start.  This method will be focused on to ensure that students can study their native language and learn native customs from where they or their families come from.  Teaching sessions focus on helping students grasp the concepts they will need to know to perform well in their class, as well as developing study strategies to effectively prepare for exams in their class. A long-term focus of empowering students is favored over a short-term problem-solving strategy. High tuition, schools claim, is used to pay higher salaries for the best teachers and also used to provide enriched learning environments, including a low student to teacher ratio, small class sizes and services, such as libraries , science laboratories and computers . Service Summary The intention is to create a student who is an international citizen who is academically capable, gain successful admission to Ivy League schools and to the best international universities; however while at the same time developing a confidence gained from knowing their family heritage, roots, history, culture, religion and languages. Each student will be having a sense of pride in being an American and also in being of Indian origin harmoniously.  COMPANY NAME projects that 50% of students will be Asian Indian decent and 50% of students will be Americans seeking to get the best education available in the United States. COMPANY NAME is planning to become an International Baccalaureate World School.  By receiving this support from a worldwide education organization, the school will be on the roster of offering courses transferable and also recognized around the world. Market Analysis Summary While there are cultural and language classes that children of Indian origin can attend outside of the regular school curriculum, there is no comprehensive school, which offers an excellent education along with meeting their cultural needs anywhere in the USA. Vision COMPANY NAME vision is to provide world-class education for its students at playschool, kindergarten, primary school levels. The aim of this educational institute is the quest for truth; blending the methods of learning of the East and West COMPANY NAME seeks to help bring to the United States the highest education possible to help children be able to compete with the world, as the American education standards and results continue to decline.

  • American students rank 25th in math and 21st in science compared to students in 30 industrialized countries.
  • America’s top math students rank 25th out of 30 countries when compared with top students elsewhere in the world.
  • By the end of 8th grade, U.S. students are two years behind in the math being studied by peers in other countries.
  • Sixty eight percent of 8th graders can’t read at their grade level, and most will never catch up.

Resource: http://www.bls.gov It will be a school for a diverse student body with a global faculty and an international curriculum. The Foundation believes its particular location in the USA will give the community of learners an incredible opportunity to examine change, explore the interconnectedness of issues and develop a global perspective. COMPANY NAME will offer an educational experience that is truly international and still Indian at heart.   The Foundation will invite the Council of International Schools (CIS) and other prominent educationists to be its' consultants. Together with experienced consultants' input, COMPANY NAME shall attract an inspiring faculty and student body.

1.1 Objectives

  • Generate five informal contracts/referrals with school professors from accredited private schools located in India.
  • Increase revenue steadily from 2011 to 2012.
  • Offer a premiere and unique educational hub where children can learn several languages, receive higher education and expand life's horizons from an early age.

COMPANY NAME's vision is to provide world-class education for students at playschool, kindergarten, primary school levels. The aim of this educational institute is the quest for truth, blending the methods of learning of the East and West. It will be a school for a diverse student body, with a global faculty and an international curriculum COMPANY NAME believe that their particular location in the USA will give the community of learners an incredible opportunity to examine change, explore the interconnectedness of issues and develop a global perspective.

1.2 Mission

COMPANY NAME exists to help students. The Company takes a unique and innovative approach to teaching that helps students connect with the subject matter they need to master in a vast variety of subjects, religions and arts. Through personalized and focused teaching processes, the students develop the tools they need for ongoing success in their fields of study, which include international languages as well. Success depends on direct attention to the needs of the Company's clients and truly helping them achieve- COMPANY NAME won't succeed unless their clients succeed.

COMPANY NAME is a sole proprietorship. The company will be owned and operated by COMPANY NAME which is 100% owned by OWNER’S NAME, a C Corporation.  The foundation will be co-owned by CO-OWNER’S NAME and another general partner.

2.2 Start-up Summary

The company founders will hire an education consulting and management firm to handle day-to-day operations of the business and will work collaboratively to ensure that this business venture is a success.  COMPANY NAME will be seeking to attain start-up funds from a combination of investment capital and grant funding sources.  Surplus revenue from fundraising is detailed in the Sales Forecast table later in this plan. The following table and chart show the start-up costs for COMPANY NAME.

Table: Start-up

3.0 Services

The school will offer a unique and philosophical approach to education to provide for intellectual, emotional and spiritual development of every student. The school aims to provide an environment conducive to students to discover and nurture the best in their own nature. The school will accept and care for students from all the major faiths, as well as for those with no particular religious affiliation.  The intention is to create a student who is an international citizen who is academically capable, gain successful admission to Ivy League schools and to the best international universities; however while at the same time developing a confidence gained from knowing their family heritage, roots, history, culture, religion and languages. Each student will be having a sense of pride in being an American and also in being of Indian origin harmoniously. COMPANY NAME will also be providing extensive extra-curricular activities for students such as providing dance, art, culture and language courses so that students can attain and utilize the tools and education all in one place.  This will be especially appealing to parents as this will improve not only the child’s education but by having all available in one location, it will also improve quality of life for families. COMPANY NAME has future plans for utilizing the 30 acre plot of land and real estate that The Company is trying to acquire by installing a soccer field, a baseball field and a teacher/student vegetable and herb garden for education purposes.  In addition, the auditorium and smaller classroom will be rented out to increase the schools revenue. Becoming A Better Leader At The Workplace Leadership can be difficult to quantify, despite the fact that most people desperately wish to understand what it takes to be a strong leader. To really get a handle on the concept, it pays to spend some time researching and studying. The guidance below is intended to help any burgeoning leader do precisely that. When working to improve in the area of leadership, it is vital that you develop competency. People need to trust that you know what you are doing in order to feel confident in your leadership ability. Instill confidence in those who follow you by finding a mentor to help you become truly proficient in what you do. If you are rolling out a new business process, train your employees effectively. That new business process might look all shiny on paper, but if your subordinates receive insufficient, or worse, no training, it will inevitably cost you money down the road. There are ways to make training relatively painless, so do your research. Don't make the mistake of ordering people around. That is not true leadership. The key to true leadership is to inspire those around you. You need to help them find their own voices, so that they can go on to lead others. The entire journey they take with you is about their ability to know themselves better. If you have an employee that goes above and beyond the call of duty, do not hesitate to give them extra praise and rewards. Even though it may seem like you are playing favorites, you are giving them what they deserve. be open with other employees about it so they are aware of what rewards come with hard work. Know your competition just as well as you know your own company. Business isn't just about what's happening between the walls in your space. You need to make decisions based off competitive movement. If you can't make decisions because you don't know the competition, then expect your employees to see it as a weakness in leadership. Conquer your fear. Fear can be a terrible thing for you to experience, especially if you're a leader. Instead, start paying attention to what the fear is telling you. Learn to process it in a way that is healthy and in a way that urges you to move beyond the fear to something more. Be open to new ideas, perspectives, and ways of doing things. Many companies want to constantly repeat something that has proven successful for them. There is little wrong with that, but inadvertent leaders try putting too much effort into one thing that worked. Thoughtful leadership should acknowledges success, while also recognizing that there are ways to improve. Do not push people on your team too hard since this can result in doing the opposite of what you are trying to accomplish. Instead of giving them motivation to do more work, it may make them feel demoralized. In turn, they will lose a lot of respect for you. Do not be afraid to jump in and help. This is much easier if you work on site with your team, but is possible from afar if you are creative. If any person from your team needs help, jump in and give them a hand. You may learn a lot from the experience. One of the best leadership skills to develop is listening to people who work under you. By listening to your employees, you can learn new ways to reach goals. When you see that they have processed your ideas, keep an open mind for their input to maximize your potential for success. You might feel like starting each day or shift with a motivational speech, but this can get old for your crew quickly. As a matter of fact, such tactics are overrated. The biggest impact you make in terms of personnel is who you hire, who gets fired, and who gets assigned to the big projects. Learn how to laugh. Yes, you've got a serious job with a lot of responsibilities, but leadership isn't born out of tension and stress. Sometimes you need to learn how to lighten the mood. Not just for yourself, but for your employees too. If you've hit some rough patches, it's your responsibility as a leader to help your team get out of it. Don't hesitate to recognize people for their accomplishments. It is easy to forget to thank people for what they do, especially in a work environment where everything is moving quickly. Make sure you look for reasons to thank people for their good work, instead of simply chiding them when they make mistakes. This will encourage loyalty, and you will find you have an easier time leading when those you lead are loyal. Be an honest and ethical role model for your employees. Honesty with your employees is the best way to build trust. Make sure your employees understand the ethical expectations you have for them. More than that, always behave in an ethical way yourself. If your employees observe you behaving dishonestly, they will do so as well. Be a good example for your team. Just like the parents of a family, you are who your team looks up to in your organization. Do not talk negatively about the company you work for or your bosses to your team. It sets a horrible example and may come back to haunt you. A good leader turns a mistake into a learning experience. Talking about what didn't go right and being open with the entire team about this incident can help everyone from making that same mistake later. Most people wish to be effective leaders of others, but very few actually succeed in doing so. One of the most effective methods of acquiring true leadership acumen is to learn as much as possible about those who have gone before and the attributes they had in common. The article above can serve as an ongoing resource for anyone wishing to undertake just that sort of study.

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Business Plan & Budget

Documenting your vision.

A business plan is an essential part of the planning process, helping identify goals and metrics and your plan to achieve them.

  • Starting with your objectives
  • Business plan vs. a budget
  • Business plan types
  • Creating your business plan
  • Creating your budget

Planning for Your New School

Your business plan and budget are important tools for two reasons:

First, before you invest your time, energy and money in opening a school, it is important that you have a plan for yourself that you can believe in. Opening any business is hard work and carries risk - schools are no exception! Having a plan can allow you to move forward with confidence.

Second, your plan can be helpful to help others understand how you expect to turn you vision from dream to reality. From recruiting staff to recruiting financial backing, a solid plan allows you to build confidence in others, too.

In this section we look at the fundamentals for school business plans and budgets, and how these are derived from your vision and objectives.

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Websites & Admissions

Starting with your objectives.

business plan for a private primary school

As Lewis Carroll so playfully points out: you need to first know where you want to go, and then you can build a plan to get there.

If you’ve not already started with the work outlined in the school identity section of this guide, now is a great time to review the topics on core values and mission. Once your core values and mission are clear, you can begin to set objectives by examining questions such as:

Who are the students and families you want to serve? There are any number of ways you might think about this: are you intending to provide services for an underserved population or a group with particular needs that aren’t being met in your community? Are you wanting to bring together families with a common interest or ideology, whether that is an academic focus, religious conviction, academic philosophy, or opportunity for particular experiences?

What is the ideal size for your program? Even knowing you won’t get there right away, do you ultimately want to remain a small community of 18 or 24, or does your objective require a population of 300 or 500 or 1000 students to support the diversity of programming, staff expertise and varies programs you’d like to offer?

What role do you want to create for yourself? This can be a particularly tricky question, but it is crucial to step back and consider as part of your plan. If your first love is working in the classroom, you should have a plan that allows you classroom time. That may mean splitting time between administrative tasks and a small class workload, or it could mean having a large enough enrollment to bring in a full-time administrator. If you are excited by strategy and operations, and enjoy building a team, recruiting parents, and overseeing the day-to-day running of the school, keep yourself in an administrative role. There are dozens of roles you might choose to play: why not use this opportunity to ensure you put yourself in your dream job?

Once you’ve worked through your objectives (and written them down!) you’re ready to move on and begin planning.

Business Plan vs. Budget

A common misconception is that a well-defined and detailed budget is essentially the same as a business plan. While a solid budget is an important component of a business plan, a true business plan looks beyond just the projected income and expenses to answer questions about both strategy and tactics. 

The Role of a Business Plan

Business plans can seem daunting if you’ve never had to write one before. It is a must-have document, though, as it serves as a road map for your new school. Although there are many things that are going to be a part of the business plan, it is there to explain what you hope to accomplish with your school and how you are going to accomplish it. Additionally, business plans serve as important documentation for financial institutions or investors to see whether your school is worth investing in.

The Role of a Budget

Budgets, on the other hand, are primarily internal documents you’ll use to track your income and expenses and determine where your spending should take place. If you need new textbooks or want to give someone a raise, your budget will guide you through your decisions and help you determine if you have the money to do so, or what you need to accomplish to make it happen.

Business Plan Types

Creating a business plan can take time, but the good thing is that they tend to follow a consistent format – so you can basically work from a template to create yours. There are two common approaches used today:

Traditional "Full" Business Plan

A traditional, full business plan tends to be comprehensive and detailed. Creation of a full business plan can be time consuming but going through the process will help identify areas of planning that you may not have considered, and the resulting plan should provide sufficient details to be used when talking with banks or investors. For full business plans, the US Small Business Administration has a great  step-by-step guide  that walks you through each section of your business plan, along with some examples to look at.

Start-Up "Lean" Business Plan

An alternate approach is the lean start-up plan, which is faster to write and focuses more on high-level plans and a few key elements. Lean plans can be a good place to start, with the assumption you will update and revise the plan frequently.  Particularly if soliciting funding, you may require additional time and detail later. Tim Berry, one of the leading experts on lean business plans, provides a good overview in his  What's a Lean Business Plan  article.

Creating Your Business Plan

There are lots of options for online business plan templates and most share a lot of common characteristics. There’s nothing wrong with picking one based on personal taste. Any of the following are excellent options as a starting point:

growthink (non-profit business plans)

Rocket Lawyer

My Own Business Institute

InvoiceBerry

US Small Business Administration

That there are many internet-based companies that offer business plan writing or editing, specifically. Here are just a few that you might want to check out:

Cayenne Consulting

Go Business Plans

Wise Business Plans

Many of the same companies that provide the business plan templates we highlighted are business consultants, not just business plan writers. Consultants can help you in your overall plans, particularly in areas where you may need guidance.

Professional organizations and associations for private schools, as well as your local chamber of commerce are also great resources for finding business consultants to assist you in creating your business plan and beyond.

Creating Your Budget

Understanding your costs.

The costs you’ll incur as a new school are really dependent on the choices you make in facilities and staffing. You’ll find a lot of useful information in those sections of this guide and they will help you get a clearer picture of the various expenses you’re going to face as you open up your school.

One of the great things about a budget is that, as long as you can easily read and understand it, the format isn’t going to make or break you. That said, staying organized and keeping track of everything takes a good system. One of the most popular methods is using a spreadsheet or system of spreadsheets to plan your income and expenses. Smartsheet has an excellent business budget template that you can modify to meet the needs of your school.

Once you are up and running, insight into actual income and expenses can be generated by your accounting software. Some accounting packages include budgeting tools as well, easing the work of comparing your plan to your actual numbers.

Tools to Assist With Budget Creation

Several excellent resources exist that can help you develop a budget, including:

The American Association of School Administrators has put together a  School Budgets 101  document that outlines common expenses and budgetary considerations for schools

The Guardian published  A beginner's guide to planning and managing school budgets in 2016, which explains several important budgeting principals.

Helping Educators Do the Work That Matters

business plan for a private primary school

Guide Quick-Nav

Introduction to Starting a School

Introduction

We’ve developed these 10 topics to help you along the way. Take them all in at once, or start with the areas most relevant right now.

Creating Your School Identity

School Identity

There’s plenty you can do to develop your own brand, starting right from your personal ideals and goals for your school.

Creating Your School Curriculum

Our curriculum pages include ideas on where to go to find materials, and different associations and educational models you may want to consider.

Legal & Operating Requirements

Legal & Operating Requirements

You need to know the requirements at both the federal level and for your state. Here are the basic details for every state.

Introduction to Starting a School

Funding & Finance

Here we share ideas for possible funding sources, and ways you might be able to start with less than you thought necessary.

Creating Your School Identity

Having a plan for how you’ll operate and a budget to predict and allocate funds is critical for all businesses, schools included. We’ve pulled together resources here to help with both.

School Facilities

What facilities are right for your school? We encourage new schools to get creative, and have compiled some considerations to take into account.

School Staffing

How can you find and recruit the right talent for your school? What qualifications or certifications are required?

School Policies & Procedures

Policies & Procedures

Thinking about more than just a student handbook and conduct code, we've included recommendations & templates to help you develop your school policies & procedures

Marketing & Online Presence

Marketing & Online Presence

School Associations

Associations

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How to Start a Private School

Last Updated: October 21, 2021 Approved

This article was co-authored by wikiHow Staff . Our trained team of editors and researchers validate articles for accuracy and comprehensiveness. wikiHow's Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards. There are 9 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 36 testimonials and 93% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 828,981 times. Learn more...

Starting a private school is a long-term process that generally takes no less than 2 years. Private schools offer high-quality education and are not managed by the state. By starting a private school, you’ll be providing a valuable service to families with children in your community. Begin by tackling the big-picture planning questions that surround creating a school, and then move into hiring faculty and staff and recruiting students.

Choosing a School Structure

Step 1 Decide if the school will be for-profit or nonprofit.

  • If you opt to run a non-profit private school, follow up by applying for 501(c)(3) nonprofit status with the IRS.

Step 2 Assemble a private school committee if your school is non-profit.

  • If you aren’t sure who to ask to become a committee member, reach out to other private schools in your area. Talk to their administration members, and find out who those schools used as committee members.

Step 3 Decide if you’d like to manage a day school or a boarding school.

  • As another option, consider a Montessori school. Montessori schools are almost always private and offer children a discovery-based model of academic experimentation and learning.

Step 4 Determine the grade levels for your private school.

  • Many private schools start with fewer and lower grade levels and add upper grades over time. For instance, you could begin by offering K-5. Then, after 3 or 4 years, you can add grades 6-8.

Step 5 Find a building to house your private school.

  • Unless you have a huge operating budget, do not plan to construct a new building for your school.

Creating a Business Plan and Finding Funding

Step 1 Write a business plan for your private school.

  • Whether your school is nonprofit or for-profit, a business plan will help by setting the school on a successful path.
  • A sound business plan will also inspire confidence—and generosity—in your potential financial donors.

Step 2 Determine the budget...

  • Your committee accountant or financial specialist should help with the budget. If you don’t have a financial specialist on your committee, seek expert financial advice.
  • Starting a private school from scratch is an expensive undertaking. On average, starting a private school in the U.S. costs $1,000,000. The same undertaking in the U.K. costs, on average, £930,000. [8] X Research source

Step 3 Secure funding for your private school.

  • When soliciting funds from financial partners, show potential investors your business plan. This will clarify to them that you know what you’re doing and that your private school is worth serious investment.

Step 4 Incorporate your for-profit private school

  • If you have an attorney on your founding committee, ask them to handle this step. Their professional expertise will be invaluable.

Hiring and Training Key Staff and Faculty

Step 1 Interview and hire critical staff 18 months prior to the start of school.

  • The principal and business administrator can work alongside your committee members to handle financial, legal, and academic obligations prior to the start of school.

Step 2 Hire administrative staff and open the business office.

  • To find qualified applicants, post job descriptions on online job-finding sites like Monster, LinkedIn, and Indeed.

Step 3 Interview and hire at least 4 faculty members.

  • Once faculty members have been hired, ask them what supplies they’ll need in order to successfully teach their core subject. Work with them to order curriculum materials, furniture, and educational supplies.

Step 4 Train your faculty 4–5 months before the start of school.

  • This will be especially valuable if you’re teaching in a private school where the majority of the curriculum has already been developed and is handed down to the instructors.

Registering and Opening the School

Step 1 Notify your state’s educational division that you’re starting a school.

  • The state will send a representative to the campus to inspect the facilities and make sure they’re up to code and safe.
  • The state will also request a school calendar and list of the names of enrolled students.

Step 2 Apply for educational accreditation from recognized agencies.

  • If you're starting a school within the U.S., there are 6 regional educational accrediting agencies that you should apply to based on your location. These accreditation agencies include: [14] X Research source
  • The Higher Learning Commission (HLC)
  • The Middle States Commission on Higher Education (MSCHE)
  • The Southern Association of Colleges and Schools Commission on Colleges (CACSCOC)
  • The New England Commission of Higher Education (NECHE)

Step 3 Promote your private school to prospective parents and students.

  • To help drum up interest online, ask one of your committee members to design a website that will provide admissions and enrollment information.
  • Once you have some interested community members, you could offer a tour of the private school so that parents and potential students can become familiar with the building and layout.

Step 4 Open your private school and begin holding classes.

  • Have your committee/board members on hand as well. Also try inviting local government officials, like the city mayor or the district’s state representative.

Community Q&A

Community Answer

  • Joining national private school associations, such as NAIS.org, will provide support for you and give your private school national exposure. Thanks Helpful 1 Not Helpful 0
  • Private schools often have high academic standards, low teacher-student ratios, availability of non-core subjects such as art and music. Most also place an emphasis on discipline, safety, community service, and values. Thanks Helpful 3 Not Helpful 0
  • Private schools can be proprietary (for-profit). However, most are incorporated non-profit entities. Thanks Helpful 1 Not Helpful 0

business plan for a private primary school

You Might Also Like

Start a Private Foundation

  • ↑ https://cullinanelaw.com/how-to-start-a-private-school/
  • ↑ https://www.privateschoolreview.com/blog/starting-a-private-school
  • ↑ http://www.ourkids.net/school/day-vs-boarding-schools.php
  • ↑ https://www.profitableventure.com/cost-start-a-private-school/
  • ↑ http://www.fldoe.org/schools/school-choice/private-schools/opening-a-private-school.stml
  • ↑ https://www.scholastic.com/teachers/articles/teaching-content/you-can-start-your-own-school/
  • ↑ https://ncadmin.nc.gov/citizens/private-school/private-schools-k-12-requirements
  • ↑ https://www.chea.org/regional-accrediting-organizations

About This Article

wikiHow Staff

To start a private school, start with fundamental decisions like whether the school will be non-profit and what grade levels it will cater to. Next, write a detailed business plan and create a budget that includes how you plan to receive funding for the school. Then, hire critical staff members about 18 months before opening the school, bring on administrators about 9 months before opening, and spend 4-5 months training faculty. Finally, start promoting the school and enrolling students! For tips on registering the school with an accredited agencies, read on! Did this summary help you? Yes No

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School Business Plan Template

Written by Dave Lavinsky

School Business Plan

You’ve come to the right place to create your School business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Schools.

Below is a template to help you create each section of your School business plan.

Executive Summary

Business overview.

Southside Academy, located in St. Paul, Minnesota, is a private school that has been providing quality education to the community’s school children since 2017. Southside Academy teaches elementary, middle school, and high school students in a wide range of subjects including mathematics, science, and history. We aim to provide a welcoming and inviting environment where every student can reach their highest potential.

We promote academic, artistic, and athletic excellence in a close-knit learning environment, with a challenging curriculum that cultivates intellectual curiosity. Furthermore, we offer a low teacher-to-child ratio, where teachers can build close connections with their students as they help them excel. We develop confident, continual learners by establishing behavioral supports and the social culture needed for students to achieve social, emotional, and academic success.

Service Offering

Southside Academy offers a premium private education at an affordable tuition fee. We provide a challenging education where students can explore their true potential and a safe space where they can freely discover and express themselves. Our students range from 1st grade to 12th grade and we teach a wide variety of subjects including:

  • Basic Mathematics
  • Physical Education

Customer Focus

Southside Academy primarily serves families within a 5-mile radius of the school’s location. The area is home to thousands of middle and upper-class families looking for high-quality education for their children. Before the school was built, the area was underserved and many children had to travel far to attend quality private schools.

Management Team

Southside Academy’s founder is Mike Brown who has been working as a teacher for more than 20 years. Mike has taught at several public schools in the region but saw a great demand for private education. He noticed that the current location of the school was underserved and set out to create a school to serve this population. Mike Brown has successfully led Southside Academy as its principal since the school’s inception and will continue to do so for the foreseeable future.

Mike Brown is supported by a team that has experience teaching students, managing finances, and running businesses. Specifically, our team has solid experience in being effective teachers, connecting to different types of students, and achieving key goals.

Success Factors

Southside Academy is able to achieve success by offering the following competitive advantages:

  • Location: Southside Academy’s location is near the center of town, giving members of our community easy access for parents and their children.
  • Passionate and Skillful Teachers: Southside Academy hires teachers with strong academic backgrounds who are skillful in handling all types of children.
  • Low teacher-to-student ratio: We provide a low teacher-to-student ratio so that every student gets personal attention from teachers to reach their highest potential.
  • Affordable, quality education: Most of the schools in the area offer their services at a very expensive price. Our fees will be moderately low so that good education is accessible to all families.

Financial Highlights

Southside Academy is currently seeking additional donations of $600,000 in order to fulfill our mission. The breakdown of the funding may be seen below:

  • Salaries: $200,000
  • School Materials (books, toys, desks, chairs, etc): $180,000
  • Administrative Expenses: $120,000 to pay for lease costs, ongoing operational expenses, and marketing.
  • Working capital: $100,000

The following graph below outlines the pro forma financial projections for Southside Academy.

Southside-Academys-Financial-Projections.png

Company Overview

Who is southside academy, southside academy’s history.

Southside Academy started as an idea from a group of school teachers, including Mike Brown. The teachers were university pals who are passionate about teaching and children. They have seen the gaps in education in St. Paul, Minnesota, and wanted to create a school that elevates the academic environment for the children of this area.

Their plans to build a school started in 2015, but it was only until April 2016 that they finally completed all the paperwork and met the legal requirements. Since then, Southside Academy has achieved the following milestones:

  • Found a location and built the school
  • Developed the school’s name, logo, and website
  • Determined curriculum
  • Hired teachers and other key employees

Southside Academy’s Services

Industry analysis.

Education is an essential foundation for a thriving society. It’s more important than ever before that every child has access to affordable, high-quality education. While public schools are an essential option for many low-income families, the education provided by private schools often results in higher test scores and more students moving on to top-tier universities.

The private school industry has experienced steady growth in the past five years. The key industry drivers are economic growth, the rise in numbers of K-12 students, an increase in the number of families with both parents working, and government initiatives to support education.

According to Polaris Market Research, this growth is expected to continue with a forecasted compound annual growth rate of 6.6% from now until 2030. This shows that Southside Academy has great potential to keep growing and expanding. We will have ample opportunities to grow our curriculum and offer services to students that help them reach their highest potential.

Customer Analysis

Demographic profile of target market.

Southside Academy serves the families and children of St. Paul, Minnesota. The area is mostly populated by young couples and new families that have disposable income and can pay a premium for their children’s education.

The precise demographics of the town in which our location resides are as follows:

Customer Segmentation

We primarily target the following three customer segments:

  • Young children
  • Young couples

Competitive Analysis

Direct and indirect competitors.

Southside Academy faces competition from other schools with similar profiles. A description of each competitor company is below.  

Waters Independent School

Founded in 1968, Waters Independent School is a non-profit and tax-exempt independent school system. The school is governed by an independent Board of Trustees and offers preschool through eighth-grade programs. WIS is accredited by the state’s Council of Independent Schools (FCIS).

Waters Independent School has small class sizes with low student-to-teacher ratios. Further, WIS’ Programs include a strong academic foundation coupled with programs in the arts, physical education, media/technology, foreign language, and extracurricular areas.  

Hill Preparatory School

Founded in 1923, Hill Preparatory School is a private, non-sectarian, coeducational, college preparatory day school. It offers PK-12 programs in a safe, student-centered environment. HPS supports its students through the challenges of the school year with one-on-one attention from dedicated faculty, robust services like The Learning Center and the College Center, and the most advanced educational technology. The campus spans 28 acres and has a new 60,000+ square foot facility.  

Future Leaders Preparatory School

Founded in 1968, Future Leaders Prep is a private school for PreK3-8th grade. FLPS offers preschool, elementary school, and middle school programs and offers the International Baccalaureate program of study for all students. Teachers are endorsed in gifted education through a master’s level grant with [local University]’s College of Education Gifted Program. In addition to the school, Future Leaders offers community programs such as music, dance, art, and theater lessons through the Community School of the Arts, youth sports in the Community School for Sports, and the 7-week summer camp.

Competitive Advantage

There are many schools in St. Paul, Minnesota but none of them provides the same quality of education that Southside Academy provides, specifically the following:

Marketing Plan

Brand & value proposition.

The Southside Academy brand will focus on the school’s unique value proposition:

  • Providing premium education at an affordable price
  • Providing a supportive and challenging place for children to learn
  • Giving parents the assurance that their children will reach their full potential

Promotions Strategy

The promotions strategy for Southside Academy is as follows:

Social Media

Southside Academy will invest heavily in a social media advertising campaign. The school will utilize social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Publications

The school will place print advertisements in key local publications, including newspapers, area magazines, and business newsletters. Additionally, Southside Academy will print brochures and place them in specific locations frequented by target individuals.

Website/SEO

Southside Academy will invest heavily in developing a professional website that displays all of the features and benefits of Southside Academy. It will also invest heavily in SEO so that the school’s website will appear at the top of search engine results.

Direct Mail

Southside Academy will blanket neighborhoods with direct mail pieces. These pieces will provide general information on Southside Academy and incentives to enroll.

Southside Academy prices its tuition at a moderate price so our students and their families feel they are getting great value when choosing our school.

Operations Plan

The following will be the operations plan for Southside Academy.

Operation Functions:

  • Mike Brown is the school Principal. He manages the teachers, directs the direction of education, and serves as the head of the school.
  • Mike is joined by Amanda Johnson who acts as the Administrative Assistant for the school. She helps Mike with the operations of the school as well as the marketing and administrative functions.
  • Mike has hired an extensive team of highly qualified educators. Together, they teach dozens of subjects, including biology, chemistry, social studies, and mathematics. Every teacher that works for Southside Academy is passionate about education and pushing their students to reach their highest potential.

Milestones:

Southside Academy expects to achieve the following milestones in the following six months:

  • 3/202X Kickoff of promotional campaign to attract new students
  • 4/202X Start donation campaign
  • 5/202X Hire new teachers for the upcoming year
  • 6/202X Achieve donation/funding goal
  • 7/202X Finalize list of incoming students for next year
  • 8/202X Start next school year

Financial Plan

Key revenue & costs.

Southside Academy’s revenues come from student tuition fees and donations from both individuals and corporations.

The major costs for the company will be staffing, marketing expenses, location maintenance, equipment, and materials.

Funding Requirements and Use of Funds

Southside Academy is currently seeking additional fundraising and capital of $600,000 in order to fulfill our mission. The breakdown of the funding may be seen below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

  • Year 1: 200
  • Year 2: 300
  • Year 3: 400
  • Year 4: 500
  • Year 5: 600
  • Tuition rate per year: $10,000

Financial Projections

Income statement, balance sheet, cash flow statement, school business plan faqs, what is a school business plan.

A school business plan is a plan to start and/or grow your school business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your School business plan using our School Business Plan Template here .

What are the Main Types of School Businesses?

There are a number of different kinds of school businesses , some examples include: Private K-12 school, Charter school, or Preschool.

How Do You Get Funding for Your School Business Plan?

School businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a School Business?

Starting a school business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A School Business Plan - The first step in starting a business is to create a detailed school business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your school business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your school business is in compliance with local laws.

3, Register Your School Business - Once you have chosen a legal structure, the next step is to register your school business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your school business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary School Equipment & Supplies - In order to start your school business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your school business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful school business:

  • How to Start a School

Other Helpful Business Plan Templates

Nonprofit Business Plan Template

Developing A Strategic Plan

Your worst nightmare is unfolding. The Board has asked you, as Head, to prepare a strategic plan for the school. Before you even start, consider these three tips.

1. Conduct a Rigorous Situation Assessment

A plan is only as good as the facts on which it is based. For this reason, a situation assessment is essential to support informed decision-making in strategic planning. A situation assessment addresses three major topics. Know the Board's Appetite for Change

Be sure to scope the Board's appetite for change. After all, the Board will ultimately be asked to approve the strategic plan and the allocation of resources to support its implementation. If the Board doesn't buy into your plan, then the strategic planning process could come to an inglorious end, when presented to that very same unsuspecting Board by the soon-to-be ex-Head. With the Board on your side, at least you can do some proper advance preparation and lobbying on issues you know the Board finds difficult to accept. Document the Way Things Work Today

Don't assume that you - or anyone else, especially the Board - understands the way things actually happen at the school.

  • Prepare a detailed description of every major functional area.
  • Include everything from the administrative functions through to the academic functions.
  • Identify who is responsible for the functional activity, the activities being managed, the way the activities are managed, staffing, and budget.

Without these descriptions in hand, it becomes almost impossible to describe how any change proposed in the strategic plan will impact the school.

This video offers a look at Sacred Heart Schools' strategic plan.

Study Relevant External Factors

The final topic in a situation assessment is a study of selected relevant external factors. These are factors beyond the school's ability to control such as:

  • Other schools that could be considered competition
  • Changes in demographics
  • Teaching personnel availability

These factors can usually be quickly identified by surveying the parents to identify their perception of strengths and weaknesses in the way the school manages its administrative and academic functions. Strategy is always developed in response to changing external realities; being emerging opportunities and threats likely to have a significant impact on the performance of the school over the long term. 2. Think of Strategic Planning as a Review Rather than a Development Process

Strategic Planning is not as much about the development of a new strategy as it is a review of the eight basic strategies that are the underpinning of any not-for-profit organization. These eight strategies (which are internal factors totally under the control of the Head and the Board) are reviewed to ensure they are aligned with the expectations of the Board and the likely evolution of factors in the competitive environment.

The eight strategies are: Business Mandate Strategy How narrowly or broadly the school interprets its founding mandate or charter

Sustainability Strategy How much risk the school is prepared to assume in the implementation of any of its strategies

Growth Strategy The type and rate of growth acceptable

Financial Management Strategy How the school sources and uses capital

Technology Strategy How the school uses technology either to enable administrative productivity or to deliver a competitive advantage

Organization Management Strategy Whether the school focuses on the process or on results as the primary means to manage activities

Marketing Strategy How the school finds and satisfies its customer base (parents/students)

Service Delivery Strategy How the school balances efficiency with effectiveness Finally, connect the eight strategy framework to the existing organizational structure of the school. Typically, this exercise raises questions about how one or more of the eight strategies are being addressed within the current organization structure and gives further insight into what the present strategy actually is. Remember that it is usually as difficult to describe present strategy accurately as it is to describe the proposed changes to that strategy.

This video from the National Association of Independent Schools explains how to visualize your strategic plan.

3. Forget Vision and Mission Statements until the End of the Process

So many strategic planning processes recommend beginning the planning process by identifying a long-term (5-10) vision statement and a shorter-term mission statement (3 to 5 years). This is a mistake.

For one, the terms vision and mission are synonyms for strategy. To attempt to develop any strategy without identifying and studying the relevant external factors the strategy is supposed to address is folly because the strategy is going to be based on internally-focused, wishful thinking rather than a deep understanding of the competitive reality.

Secondly, most vision and mission statements are nothing more than business positioning or marketing slogans applicable to any private school. They do little to provide faculty, staff, students, or parents with an understanding of what the school is trying to do.

Our Vision: To develop a love of learning, promote excellence in all areas of endeavor, and provide access to outstanding educational experiences, teachers, and facilities. The better course of action is to reach solid conclusions on each of the eight strategies of the eight strategy framework; both in terms of present strategy and the how's and why's of any proposed change to that strategy. Once those conclusions are solidly in hand, then it is possible to think through the 5 year and the 10-year consequences of the successful pursuit of those strategies. At this stage, you can draft vision and mission statements that really capture the essence of those conclusions. --------- About the author Alan Kennedy has been teaching courses on Strategic Management for York University's Schulich School of Business, Executive Education Centre, in Toronto, Canada since 1992. For more information on Alan and his courses either contact him at [email protected] or visit http://seec.schulich.yorku.ca

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How to create a financial forecast for a private primary school?

private primary school financial forecast

Creating a financial forecast for your private primary school, and ensuring it stays up to date, is the only way to maintain visibility on future cash flows. 

This might sound complex, but with the right guidance and tools, creating an accurate financial forecast for your private primary school is not that hard.

In this guide, we'll cover everything from the main goal of a financial projection, the data you need as input, to the tables that compose it, and the tools that can help you build a forecast efficiently.

Without further ado, let us begin!

In this guide:

Why create and maintain a financial forecast for a private primary school?

  • What information is used as input to build a private primary school financial forecast?

The sales forecast for a private primary school

The operating expenses for a private primary school.

  • What investments are needed for a private primary school?

The financing plan of your private primary school

What tables compose the financial plan for a private primary school.

  • Which tool should you use to create and maintain your private primary school's financial projections?
  • Financial forecast template for a private primary school

Creating and maintaining an up-to-date financial forecast is the only way to steer the development of your private primary school and ensure that it can be financially viable in the years to come.

A financial plan for a private primary school enables you to look at your business in detail - from income to operating costs and investments - to evaluate its expected profitability and future cash flows.

This gives you the visibility needed to plan future investments and expansion with confidence. 

And, when your trading environment gets tougher, having an up to date private primary school forecast enables you to detect potential upcoming financing shortfalls in advance, enabling you to make adjustments or secure financing before you run out of cash.

It’s also important to remember that your private primary school's financial forecast will be essential when looking for financing. You can be 100% certain that banks and investors will ask to see your numbers, so make sure they’re set out accurately and attractively.

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Screenshot from The Business Plan Shop's Financial Forecasting Software

What information is needed to build a private primary school financial forecast?

The quality of your inputs is key when it comes to financial modelling: no matter how good the model is, if your inputs are off, so will the forecast.

If you are building a financial plan to start a private primary school, you will need to have done your market research and have a clear picture of your sales and marketing strategies so that you can project revenues with confidence.

You will also need to have a clear idea of what resources will be required to operate the private primary school on a daily basis, and to have done your research with regard to the equipment needed to launch your venture (see further down this guide). 

If you are creating a financial forecast of an existing private primary school, things are usually simpler as you will be able to use your historical accounting data as a budgeting base, and complement that with your team’s view on what lies ahead for the years to come.

Let's now zoom in on what will go in your private primary school's financial forecast.

From experience, it usually makes sense to start your private primary school's financial projection with the revenues forecast.

The inputs used to forecast your sales will include the historical trading data of your private primary school (which can be used as a starting point for existing businesses) and the data collected in your market research (which both new ventures and existing businesses need to project their sales forward).

Your private primary school's sales forecast can be broken down into two key estimates: 

  • The average price 
  • The number of monthly transactions

To assess these variables accurately, you will need to consider the following factors:

  • Enrollment Trends: The number of students enrolled in your private primary school can impact the average price per student. If enrollment increases, you may be able to offer a lower price per student due to economies of scale. On the other hand, if enrollment decreases, you may need to increase the price per student to cover the fixed costs of running the school.
  • Competition: The presence of other private primary schools in the area can also affect your average price. If there are many competing schools, you may need to offer lower prices or discounts to attract students. However, if your school is the only one in the area, you may be able to charge higher prices.
  • Economic Conditions: The state of the economy can impact the number of monthly transactions at your school. During a recession, families may have less disposable income to spend on private schooling, leading to a decrease in enrollment and transactions. In a booming economy, families may have more disposable income and be willing to pay higher prices for quality education.
  • Demographic Changes: Changes in the local population can also affect your average price and number of transactions. For example, if there is an increase in the number of young families in the area, there may be a higher demand for private primary schools, allowing you to charge higher prices. Conversely, if the population is aging and there are fewer young families, you may need to lower your prices to attract students.
  • School Reputation: The reputation of your school can impact the average price and number of transactions. If your school has a strong reputation for academic excellence, you may be able to charge higher prices and attract more students. On the other hand, if your school has a negative reputation, you may need to lower your prices or invest in marketing to improve enrollment numbers.

Once you have a sales forecast in place, the next step will be to work on your overhead budget. Let’s have a look at that now. 

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Once you know what level of sales you can expect, you can start budgeting the expenses required to operate your private primary school on a daily basis.

Expenses normally vary based on how much revenue you anticipate (which is why, from experience, it is always better to start your forecast with the topline projection), and where your business is based. 

Operating expenses for a private primary school will include some of the following items:

  • Staff Salaries and Benefits: This includes the salaries and benefits for all teaching and non-teaching staff, such as teachers, administrative staff, and support staff.
  • Accountancy Fees: You will need to hire an accountant to handle your school's financial records, tax filings, and other financial matters.
  • Insurance Costs: You will need to purchase insurance for your school to protect against potential risks and liabilities.
  • Software Licenses: You will need to purchase licenses for various software programs used in the school, such as educational software, office productivity tools, and accounting software.
  • Banking Fees: Your school will have various banking fees, such as fees for deposits, withdrawals, and wire transfers.
  • Utilities: This includes the cost of electricity, water, gas, and other utilities needed to operate the school.
  • Rent or Mortgage: If you do not own the building where your school is located, you will need to pay rent. If you own the building, you will have mortgage payments.
  • Classroom Supplies: This includes all supplies needed for classroom instruction, such as textbooks, paper, pencils, and other materials.
  • Technology Expenses: You will need to purchase and maintain computers, printers, projectors, and other technology equipment for classroom use.
  • Professional Development: It is important to provide ongoing training and development opportunities for your staff, which may incur expenses for workshops, conferences, or courses.
  • Marketing and Advertising: To attract new students, you will need to invest in marketing and advertising efforts, such as creating brochures, running ads, and hosting events.
  • Field Trips and Extracurricular Activities: You may incur expenses for field trips and extracurricular activities, such as transportation costs, entrance fees, and supplies.
  • Food and Catering: If you provide meals or snacks for students, you will need to budget for food and catering expenses.
  • Cleaning and Maintenance: You will need to keep your school clean and well-maintained, which may involve hiring a cleaning service or purchasing cleaning supplies and equipment.
  • Legal Fees: You may need to consult with a lawyer for legal advice or assistance with contracts, agreements, or other legal matters related to your school.

This list will need to be tailored to the specificities of your private primary school, but should offer a good starting point for your budget.

What investments are needed to start or grow a private primary school?

Your private primary school financial forecast will also need to include the capital expenditures (aka investments in plain English) and initial working capital items required for the creation or development of your business.

For a private primary school, these could include:

  • Classroom Furniture and Equipment: This includes desks, chairs, whiteboards, projectors, and other necessary items for students and teachers to use in the classroom. These items need to be durable and comfortable to support a conducive learning environment.
  • Playground Equipment: A private primary school would also need to invest in a playground for students to have a safe and enjoyable space for physical activity. This may include swings, slides, climbing structures, and other outdoor play equipment.
  • Library Resources: A well-stocked library is an essential part of any school. This includes books, magazines, educational materials, and technology such as computers and e-readers. It is important to regularly update and add new resources to keep the library relevant and engaging for students.
  • Technology Infrastructure: In today's digital age, having a reliable and up-to-date technology infrastructure is crucial for a private primary school. This may include computers, servers, networking equipment, and software licenses. It is important to budget for regular maintenance and upgrades to keep the technology running smoothly.
  • Building Maintenance and Renovations: Private primary schools often have older buildings that may require frequent maintenance and occasional renovations. This could include roof repairs, painting, plumbing, and electrical work. It is important to budget for these expenses to keep the school's facilities in good condition for the safety and comfort of students and staff.

Again, this list will need to be adjusted according to the size and ambitions of your private primary school.

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The next step in the creation of your financial forecast for your private primary school is to think about how you might finance your business.

You will have to assess how much capital will come from shareholders (equity) and how much can be secured through banks.

Bank loans will have to be modelled so that you can separate the interest expenses from the repayments of principal, and include all this data in your forecast.

Issuing share capital and obtaining a bank loan are two of the most common ways that entrepreneurs finance their businesses.

Now let's have a look at the main output tables of your private primary school's financial forecast.

The projected profit & loss statement

The projected profit & loss shows how profitable your private primary school is likely to be in the years to come.

private primary school profit and loss forecast

For your private primary school to be financially viable, your projected P&L should ideally show:

  • Sales growing above inflation (the higher the better)
  • Profit margins which are stable or expanding (the higher the better) 
  • A net profit at the end of each financial year (the higher the better)

This is for established private primary schools, there is some leniency for startups which will have numbers that will look a bit different than existing businesses.

The projected balance sheet

Your private primary school's forecasted balance sheet enables you to assess your financial structure and working capital requirements.

It is composed of three types of elements: assets, liabilities and equity:

  • Assets: represent what the business owns and uses to produce cash flows. It includes resources such as cash, equipment, and accounts receivable (money owed by clients).
  • Liabilities: represent funds advanced to the business by lenders and other creditors. It includes items such as accounts payable (money owed to suppliers), taxes due and loans.
  • Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

example of private primary school projected balance sheet

The cash flow projection

The cash flow forecast of your private primary school will show how much cash the business is expected to generate or consume over the next three to five years.

private primary school cash flow projection

There are multiple ways of presenting a cash flow forecast but from experience, it is better to organise it by nature in order to clearly show these elements:

  • Operating cash flow: how much cash is generated by the private primary school's operations
  • Investing cash flow: what is the business investing to expand or maintain its equipment 
  • Financing cash flow: is the business raising additional funds or repaying financiers (debt repayment, dividends)

Your cash flow forecast is the most important element of your overall financial projection and that’s where you should focus your attention to ensure that your private primary school is adequately funded.

Note: if you are preparing a financial forecast in order to try to secure funding, you will need to include both a yearly and monthly cash flow forecast in your private primary school's financial plan. 

Which tool should you use to create your private primary school's financial forecast?

Using the right tool or solution will make the creation of your private primary school's financial forecast much easier than it sounds. Let’s explore the main options.

Using online financial forecasting software to build your private primary school's projections

The modern and easiest way is to use professional online financial forecasting software such as the one we offer at The Business Plan Shop.

There are several advantages to using specialised software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You have access to complete financial forecast templates
  • You get a complete financial forecast ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast, and recalibrate your forecast as the year goes by
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck
  • It’s cost-efficient and much cheaper than using an accountant or consultant (see below)

If you are interested in this type of solution, you can try our forecasting software for free by signing up here .

Calling in a financial consultant or chartered accountant

Enlisting the help of a consultant or accountant is also a good way to obtain a professional private primary school financial forecast.

The downside of this solution is its cost. From experience, obtaining a simple financial forecast over three years (including a balance sheet, income statement, and cash flow statement) is likely to cost a minimum of £700 or $1,000.

The indicative cost above, is for a small business, and a forecast is done as a one-shot exercise. Using a consultant or accountant to track your actuals vs. forecast and to keep your financial projections up to date on a monthly or quarterly basis will cost a lot more.

If you opt for this solution, make sure your accountant has in-depth knowledge of your industry, so that they may challenge your figures and offer insights (as opposed to just taking your assumptions at face value to create the forecast).

Why not use a spreadsheet such as Excel or Google Sheets to build your private primary school's financial forecast?

Creating an accurate and error-free private primary school financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

Most entrepreneurs lack the expertise required to create an accurate financial forecast using spreadsheet software like Excel or Google Sheets. As a result, it is unlikely anyone will trust your numbers.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately. 

This is why professional forecasters all use software. With the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Finally, like everything with spreadsheets, tracking actuals vs. forecasts and updating your forecast as the year progresses is manual, tedious, error-prone, and time-consuming. Whereas financial forecasting software like The Business Plan Shop is built for this.

Use our financial forecast templates for inspiration

The Business Plan Shop has dozens of financial forecast examples available.

Our templates contain both a financial forecast and a written business plan which presents, in detail, the company, the team, the strategy, and the medium-term objectives.

Our templates are a great source of inspiration, whether you just want to see what a complete business plan looks like, or are looking for concrete examples of how you should model financial elements in your own forecast.

The Business Plan Shop's financial projections templates: PDF

  • Having a financial forecast enables you to visualise the expected growth, profitability, and cash generation for your business over the next three to five years.
  • Tracking actuals vs. forecast and keeping your financial projections up-to-date is the only way to get a view on what your private primary school future cash flows may look like.
  • Using financial forecasting software is the mordern and easy way to create and maintain your forecasts.

This is the end of our guide on how to build the financial forecast for a private primary school, we hope you found it useful. Don't hesitate to contact us if you want to share your feedback or have any questions.

Also on The Business Plan Shop

  • Example of financial forecast

Know someone who owns or is thinking of starting a private primary school? Share our forecasting guide with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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School Business Plan

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High demand and a recurring revenue model make starting a school business a lucrative and rewarding profession.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your school business? You’re at the right place. Our school business plan template will help you get started.

sample business plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write A School Business Plan?

Writing a school business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Educational programs & services:.

Highlight the school services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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business plan for a private primary school

2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of school business you run and the name of it. You may specialize in one of the following school businesses:

  • Public schools
  • Private schools
  • Charter schools
  • Magnet schools
  • Virtual or online schools
  • Boarding schools
  • International schools
  • Religious schools
  • Describe the legal structure of your school, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established school, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your school business plan::

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to students. To write this section should include the following:

Describe your school services:

Mention the school services your business will offer. This list may include services like,

  • Education programs
  • Extracurricular activities
  • Counseling & Guidance
  • Special education services
  • Transportation services
  • Food services
  • Testing and assessments

Describe specialized programs:

Student leadership programs, additional services:.

In short, this section of your school plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your school business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your school business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & software:.

Include the list of equipment and software required for school, such as whiteboards & projectors, student information systems, learning management systems, communication & collaboration tools, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your school business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your school, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your school business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

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This sample school business plan will provide an idea for writing a successful school plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our school business plan pdf .

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Frequently asked questions, why do you need a school business plan.

A business plan is an essential tool for anyone looking to start or run a successful school business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your school.

How to get funding for your school business?

There are several ways to get funding for your school business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your school business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your school business plan and outline your vision as you have in your mind.

What is the easiest way to write your school business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any school business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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34+ SAMPLE School Business Plan in PDF | MS Word | Google Docs | Apple Pages

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Step 1: school overview, step 2: executive summary, step 3: school services.

  • Literacy services
  • Numeracy services
  • Meeting accreditation standards
  • Foundations in science and mathematics
  • Foundations in geography and history
  • Giving extracurricular activities
  • Giving books and school materials

Step 4: Mission Statement and Vision Statement

Step 5: job description, step 6: swot analysis.

  • Strengths – What is the ace of your school against your competitors?
  • Weaknesses – On what aspects are your school lacking?
  • Opportunities – Where does your school excel in teaching?
  • Threats – What can make a student leave your school?

Step 7: Market Research

Step 8: sales plan, step 9: publicity plan, step 10: school budget, share this post on your network, you may also like these articles, 40+ sample agriculture business plan in pdf | ms word.

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54+ SAMPLE School Action Plan in PDF | MS Word | Google Docs

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Whether it is kindergarten, elementary, high school, college, or even graduate school, action plans can be applied to any educational level. School action plans are tools that offer direction…

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School Business Plan Templates

Planning on Establishing a Nursery, Kindergarten, Primary School, or a Non-Profit Educational Institution for Underprivileged Students? Then Download Our Sample School Business Plan Templates! They Feature Standard Business Plan Format with Ready-Made Sections Such as an Executive Summary Page and Competition Analysis. Download Anytime for Free Only Here on Template.net!

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A winning School Business Plan will keep you on track with your objectives. It will guide you on planning for the future because you already outlined your projected activities. For you to organize all your plans, we offer one of the best school business templates. These files are 100% customizable, easily editable, and printable that will help you save time. Make use of professionally written content. Simply modify some details that will suit your needs. Freely download all these in any file format such as Google Docs , Microsoft Word , and Apple Pages .

What Is a School Business Plan?

A school business plan lays all your school business objectives. It determines how the business intends to function and how it will become financially rewarding.

How to Create a School Business Plan

school business plan template

When attempting to attract finance for your school, a business plan template is very crucial. Your prospective investor will be able to read your well-written business plan discussing all their concerns, addressing their tough questions, and persuading them that your vision is good enough to justify financing.

This short guide will present useful tips and easy to follow instructions that will surely help you how to start a business plan. Read carefully and understand each detail.

1. Create an Executive Summary

Your executive summary must be a short review of the entire school business plan. It requires no more than a page or two in length. Here, you explain how your desired project will work. It has to be a clear and concise overview of the content of your proposal and maintain the same outline as the legal document in its entirety. Generally speaking, your executive summary should invite readers to read more. Make sure it is easy to follow and understand. 

2. Write a Business Description

Next step, write a business description. Although a lot of schools like private schools have an operational and  strategic plan , it is still quite uncommon for a school to create a business plan. In this part, it provides the background information that describes your school's history, needs, and the scope of business actions that your school is planning to develop. 

An article reveals that writing a business description is the most crucial and complex thing to do. This part narrates what your business is all about, how it will be run, and why do you think it will be a successful one.

3. Do Market Research

It has been reported that businesses fall short from time to time and their funders end up losing significant amounts of money. It is because they did not fully understand the industry they were running in and had not taken the initiative to conduct strong and intensive market plans and research before building a business. Knowing the market means understanding who are your prospective clients, what are their needs and the like.

The more guided your actions are, the greater the possibility of success for your school businesses.

4. Build Management and Structure

In any company conducting big or small business , management is accountable and responsible for its success and failure. It is essential to operate certain matters. A set of individuals pursuing a shared goal must perform together and they might need to manage their personal intentions to obtain that particular objective. For each individual in a position of accountability and responsibility, you must be detailed in defining their official professional experience, their expertise in a specific functional environment or industry, and a record of their accomplishments throughout their careers.

5. Make a Financial Plan

Financial resources evaluate the situations in which capital is obtained, the use of the capital as well as the scheduled payments and stake in economic activities. A financial report is accounting's entire picture. It essentially sums up the company's financial condition. The specific details are important to the management and other interested parties such as investors, shareholders or owners.

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  • App Marketing

Marketing for Private Schools: Strategies, Best Practices [2022 Guide]

What is private school marketing, 10 benefits of marketing plans for private schools, step 1: determine your goals, step 2: evaluate your situation, step 3: distinguish private school’s value, step 4: examine key strategies, step 5: launch strategy, step 6: reassess and reflect, enhance your website experience, boost your organic search visibility with seo, gather a community on facebook, keep in touch with your students and alums on linkedin, increase engagement with email newsletters, start making online video, how do you market a private school, who is the target market of the private school.

Ivona Palko

Private schools are on their own when it comes to attracting students. They need their students, not the other way around. 

That’s why their enrollment rates depend entirely on their marketing strategy.

What hinders most private schools is their approach. They rely on a traditional type of marketing like word of mouth, paper newsletters and outdated websites.

However, to rise above the competition, your private school needs to invest in digital marketing.

In this article, you’ll learn why marketing is essential for private schools and how to create the perfect private school marketing strategy.

Private school marketing is a series of actions a private school takes to improve attendance and visibility on the market. It’s not enough to have a good program and teachers. You have to show it to the world. So initial awareness is what captures the attention.

To achieve awareness among the community with families, you need marketing. To properly market your private school, focus on the final product, which is your services and campus. Allow the potential students insight into campus life.

You’ll find out about the techniques to do that soon enough. Let’s now focus on why marketing is so important for private schools.

Why is Marketing Important for Private Schools

Why is Marketing Important for Private Schools?

The main and the most apparent reason why marketing is important for private schools is because it’s the only way to attract students. The competition is fierce, especially when you add good public schools.

Marketing is the one thing that shapes your brand, increases awareness, and grows attendance. With a good marketing strategy, your school can constantly progress and be relevant among the community, while maintaining its values.

Have a look at all the benefits marketing can provide for your private school.

  • Increases enrollment rates
  • Creates more revenue
  • Reaches more target audience
  • Makes your school stand out in competition
  • Boosts event attendance
  • Enhances parent’s and student’s engagement
  • Improves programs and activities
  • Benefits all staff
  • Makes idea achievable
  • Creates a better environment for students and staff

How To Create Marketing Plan Strategies For Private Schools

Before jumpstarting your marketing plan, you first need to determine what are your goals. We recommend using SMART goals. Some goals can be overwhelming in the beginning, and SMART goals help you make them more realistic and achievable.

Say your goal is to attract a different type of audience. The first step towards it is to find the platforms this type of audience typically uses and then utilize social media strategies to reach them.

So, now that you’ve determined your goals it’s time to realistically evaluate the situation you’re in. You know what your school is great in, and what segments need improving. Tweak your goals accordingly.

School value is what school stands for. That means that all students and staff act accordingly and represent the school in a certain way. You marketing strategy should do the same. If you emphasize school’s value in your plan, it will attract prospective students and parents of similar values.

There are two key strategies you should examine, and later expand:

  • Website – Private school is like a business. And like every business, you should have a respectable website. The website must be nicely designed and have all the info about your school.
  • Social media – an important part of your digital marketing journey. Consider the audience you want to attract. Then, choose the social media they frequent. This will most likely be Instagram, TikTok or Twitter, but don’t underestimate the power of other social media. 

Now that you’ve gotten these important steps figured out, it’s time to launch your marketing strategy. Sure, there will be some mistakes and miscalculations in the beginning, but marketing plans are flexible and adapt to your situation.

After a certain period of time, it’s time to see the results. Have you achieved some of your goals? Are the numbers up? If you notice the current strategy isn’t working, feel free to change it up.

Enter into Shoutem app builder and start creating your app!

How To Create Marketing Plan Strategies For Private Schools

Bonus Tip: Private School Marketing Ideas

When creating a website, the user experience must always be on your mind. To make it as pleasant as possible make sure your website is responsive, fast, engaging, and easy to navigate. Check for any bugs on your current website and enhance is if necessary.

SEO can be a powerful tool for boosting your organic search visibility. As a matter of fact, it can be the only really effective tool to do that. You can use Google Keywords or a similar page to find out what keywords you need to implement on your website for improved visibility.

Having a private school page or group with all the parents and children is very common. It’s a fun and efficient way to publish all the events, post videos, and communicate in general.

Find successful students and alumni on LinkedIn. LinkedIn is the best choice for this because it’s a platform-oriented toward professional networking. Showing of the success of your alumni can do a great deal for a private school’s reputation.

Email newsletters are still a fun and easy way to communicate with your audience. Not to mention they are cheap and easy. You can send, monthly, weekly or weekly newsletters to all students or their parents. How frequently you want to do it depends on you and your audience.

Videos have now definitely become a preferred way of communication. It’s a great way to promote your values and connect with the audience. You can hire a professional to make a few promotional videos about your school.

Having your own Youtube channel is also a plus. Otherwise, you can ask some of the staff to film events or classes and publish them on social media.

Private School Marketing FAQ

There are a few steps to take to properly market a private school:

  • Determine Your Goals
  • Evaluate Your Situation
  • Distinguish Private School’s Value
  • Examine Key Strategies
  • Launch Strategy
  • Reassess and Reflect

That depends on the private school. What is common to all target audience is that usually have higher incomes.

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Download Nursery and Primary School Business Plan in PDF or Doc

This is a complete school business plan in pdf/Doc that you can download for your bank loan, grant, proposal or to guide your business operation. In case you are searching for school business plan template for NIRSAL micro-finance bank, bank of industry, TEF grant or any form of grant.

You can stroll down and download the complete school (Nursery, primary and secondary) business plan template so you can submit to apply for the loan or grant. We have already made business plan for school business plan template and samples that will be useful either in PDF or Doc.

Starting a school may not be easily without having a bankable scalable business plan to guide your activities so take a look at the school business plan below:

Download Complete School Business Plan PDF and Msword in Nigeria

1.0 EXECUTIVE SUMMARY

1 Leadership and Governance

2 Our Vision Statement 6

3 Our Mission Statement 6

4 Our Business Structure 7

5 Our Product and Services

6 Education Plan

7 The Company 17

8 The Project 17

9 Project location

2.0 OUR ENTREPRENEURSHIP CURRICULUM

1 Human Resources Plan 19

2 Academic Framework 19

3 Commitment to Student Success 21

4 Our Guiding Principle 22

3.0MARKET ANALYSIS

1 Market Trend 24

2 Demand 24

3 Competition 25

4.0  SWOT ANALYSIS

1 Strength 26

3 Opportunity 26

4 Threat 27

0 Conclusion and Recommendation

6.0 FINANCIAL ANALYSIS

1 SCHEDULES

1. Projected Cash Flow Statements

3 Projected Profit and Loss Accounts 38

CHAPTER ONE

7.1.1 EXECUTIVE SUMMARY

The NEW SCHOOL UNITED is a private school that is located in Kaduna, Kaduna State. We are establishing a standard private school that is composed of Nursery, Primary Junior Secondary and Secondary School.

The NEW SCHOOL UNITED is a client focused and result driven private school that will provides broad based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pockets of our clients (pupils, student and parents alike).

We shall offer standard and professional teaching services in a highly secured and conducive learning environment to all our pupils and student. We will ensure that we work hard to meet and surpass all our pupils/student’s expectations and educational goals whenever they enroll in our tutorial college.

At NEW SCHOOL UNITED, our pupil/students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We ensure that we hire professional educationist, teachers in various subjects who are well experienced and passionate in imparting knowledge to students at various learning ladder.

The NEW SCHOOL UNITED will at all time demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our students.

CHECK AND DOWNLOAD>>   Pure/Sachet/Table Water Business Plan Download

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Kaduna is the right place to launch our private school.

14.1 LEADERSHIP & GOVERNANCE

The NEW SCHOOL UNITED’s Board of Trustees and senior administration comprised of high-capacity and experienced individuals with skill sets that demonstrate the capacity to establish and operate a successful Entrepreneurship College, including leadership, management, education, business, finance, politics, and community organizing.

Their deep involvement and commitment to this project provides oversight, enthusiasm, and capacity for success.

15.1 OUR VISION STATEMENT

Our vision is to prepare students for success in a competitive economy by providing a unique curriculum which highlights professional and entrepreneurial excellence.

16.1 OUR MISSION STATEMENT

To nurture the child’s desire to succeed in any chosen field of endeavor, be self reliant and noble in character. We are passionate about schooling children to become well rounded individuals.

 OUR BUSINESS STRUCTURE

It is a known fact that, the success of any business is to a large extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. The Darun-Najah School will build a solid business structure that can support the growth of our entrepreneurship college.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the school of our dream. The fact that we want to become one of the leading private school brand in the industry in the whole of the Nigeria makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build by The NEW SCHOOL UNITED;

  • Head of The Private School(School Proprietress)
  • Vice Principal
  • Head Teacher
  • Teaching Staff
  • Security Officer

Roles and Responsibilities

Head of the Tutorial College / School Coordinator:

  • Responsible for providing direction for the school
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for handling high profile clients and deals
  • Responsible for fixing fees and signing business deals (partnership)
  • Responsible for signing cheque and financial documents on behalf of the college
  • Coordinates all arms of the tutorial school (tutorial center, adult education, home tutors and special education)
  • Evaluates the success of the tutorial college

Reports to the board of the tutorial college

3.0 MARKET ANALYSIS

3.1 MARKET TRENDS

The trend in the private school line of business is that the key to attracting students is the educational performance and the pass rate of their students in national exams. Any private school that has good records will always thrive.

3.2 DEMAND 

The demand for private schools is driven by the fact that most public that is government owned schools cannot accommodate every students or potential students in a given geographical location. In some cases, students with special needs cannot cope in public schools hence the need for private schools.

The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education. This is the areas The Management of The school will ensure that the school is up to standard, in advertisements, and on insurance policy cover.

Lastly, it is trendier to find private schools engaging in extra – curricular activities and as a matter of fact, a private school that thrives in sports can leverage on that to attract students who are sports inclined.

How to Download the Complete School Business Plan

The above is just the introductory part, the full business plan is 44 pages and you can download it for N5000 . You can download the full School Business Plan

For you to download the complete business plan straight to your email,kindly Click the>> DOWNLOAD for immediate response.

You’ll pay the sum of #5000

BANK:  UBA ACCOUNT NAME:  AJETUNMOBI OLANIYI A ACCOUNT NUMBER:  2089760594

Immediately after the payment, send your email address through text message to 08133717775 and I will send you the full School Business Plan.

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UK Small Business Startups and Funding

  • Business Type
  • Business Plan for Primary School

Primary School Small Business Idea and Business Plan

Starting your own small business in the UK isn’t easy but having a properly developed business plan will help you achieve success.

To start a Primary School business in the UK, take the time and explain the idea via a business plan.

Understanding all of the aspects of the business idea will be the key to getting the Primary School business running like a well-oiled machine. The business plan you develop will help you organize the elements needed into a strategy that you can actually use to startup, by paving a clear road map as to what you need to follow for the lifespan of your business.

Starting a Primary School business isn’t easy, but when done right, it can lead to a lot of success.

To help you get started, you can use the free business plan builder tool to develop your own Primary School business plan.

The business plan template is very easy to use, is interactive and will quickly and easily help you create your business plan just by answering the needed questions about your small business idea.

Create your own Primary School business plan for free using the Business Plan Builder

The free business plan template builder is divided into a few easy to follow steps.

The free business plan builder template is provided by UKStartups.org to help you develop your own business plan. For step by step guidance, see the 5 steps below.

Once completed, the result will be a clean, professional plan that will help you start your own Primary School small business in the UK.

When you have completed your Primary School business plan, the next step will be to find available funding that will help, or to speak with a funding adviser who will assist you each step of the way to securing the needed funds to make your Primary School business startup.

If you are looking to limit your startup costs when starting up a Primary School small business in the UK, this free business plan builder tool will be it.

Starting a Primary School business is only one of the ways others have used this free business plan tool. There are hundreds of different ideas you can start, and if you need guidance, do reach out to a UKStartups expert to get the needed assistance and guidance.

Step 1. Your business information

To develop a proper Primary School business plan with the free business plan builder template, it is important to answer each of the questions about your business to the best of your abilities.

What is your business? What are the products/services you provide? Who are your customers? What are your goals…etc?

Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Primary School business and to apply for needed funding to cover your startup costs.

Step 2. Projecting your revenues/income

The Primary School industry can have great results. Planning and projecting the financial figures to approximate what you will make each year is crucial to building a strong business plan.

What do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).

If you don’t have the figures, in many cases it is recommended to do a a bit more research on other Primary School businesses locally and within your own region to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.

If you need assistance in projecting, you can always contact UK Startups funding experts for the help.

Step 3. Your business market

As a Primary School business, having a clear explanation of the market and industry that you are in will help you plan for the figure and will ensure you can take the business to the next level.

Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.

Step 4. The future plan

Starting your own Primary School business and getting it off the ground is important to you.

No matter if you’re planning on applying for government funding for your Primary School business or not, it is important to plan out the future and provide an explanation of how you will grow the business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.

Be sure to break this down step by step to show how you intend on making sure your Primary School business can grow each year.

Keep in mind that often business plans are focused on key people. Be sure to discuss yourself, your role and any other key figures in the business as well.

Step 5. The financials

In the end, it all comes down to the financials. If you are seeking funding, or not – the business plan you develop needs to have clearly defined financials or projections. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year. If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations. If you need help with this, ask the UK Startups experts .

A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that. When developing your Primary School business plan using this free template, the above 5 steps are recommended in order to succeed. While there are other key points that will assist you in starting your business, finding funding...etc, the free template will help put you on the right path

Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via UKStartups.org and through the Small Business Startup Platform as a member.

If starting a Primary School business is just one of your ideas, perhaps considering other options, here are some popular small business’s others have chosen to startup

  • Winemaking Supply Store
  • Public Works Department
  • Estate Liquidator
  • Women’s Shelter

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Private School Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Education Sector » Schooling

Private School Business

Are you about starting a private school (nursery, primary or high school)? If YES, here’s a complete sample private school business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a private school. We also took it further by analyzing and drafting a sample private school marketing plan template backed up by actionable guerrilla marketing ideas for private schools. So let’s proceed to the business planning section.

One of the best things that can happen to anyone is to have a private school. This is one very lucrative business that will continue to rake in money for its owners. As an aspiring entrepreneur who is looking towards starting a business, you should ensure that whatever business you intend to start, you make sure that it is located in an appropriate place.

For example; if you want to start a private school, it will be a wrong business judgment if you decide to site the school close to an industrial area or close to a market. Aspiring entrepreneurs therefore are urged as a matter of necessity to ensure that they carry out a thorough market research and feasibility study of the industry they intend to go into before investing their hard earned money and time.

It is known fact that the demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location. In some cases, students with special needs cannot cope in public schools hence the need for private schools.

If you think starting a private school business sounds like what you want to do. Then you may want to use the business plan below as a guide.

A Sample Private School Business Plan Template

1. industry overview.

Private schools which is also known in the united states as independent schools, non-governmental, or non – state schools are schools that are not administered by either the local, state or the federal governments; hence, they have the right to select their students and are funded in whole or in part by charging their students tuition fees, rather than relying on mandatory taxation through public (government) funding.

Some private schools have structure in place that offer scholarships to some students, which makes the cost cheaper, depending on a talent such as sport scholarship, art scholarship, academic scholarship the student may be brining to the private school, financial need, or tax credit scholarships that might be available.

The Private Schools industry comprises of primary that is kindergarten through sixth grade and secondary that is seventh through 12th grade) educational institutions that are predominantly funded through enrollment and tuition fees from students and of course from other private sources.

Recent reports released by IBISWORLD shows that the revenue for the Private Schools industry is expected to increase, as the economy continues to recover. The indicated that during the five years to 2016, enrollment decreased, which was a trend attributable to rising costs and competition from charter schools.

However, going forward, in the next five years, household income is anticipated to increase, making it easier for families to afford private-school tuition. Additionally, enrollment declines will lesson, resulting in more stable demand for private schools

In the United States of America and of course in most countries of the world, The Private Schools industry is indeed a large and thriving industry. Statistics has it that The Private Schools industry in the United States of America, is worth $52 billion, with an estimated growth rate of 0.1 percent.

There are about 25,742 registered and licensed (accredited) Private schools scattered all around the United States of America and they are responsible for employing about 644,320 people.

Aside from Catholic schools, which is the second largest sector after government schools, with around 21 percent of secondary enrollments, no other private school can boast of dominating the market; every player in the industry can comfortably compete in the industry.

It is important to state that the barriers to entry into the Private Schools industry are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

With this, it is obvious that a new entrant into the private school industry cannot offer this. Reputation indeed is imperative to parents’ decisions when shopping for private school for their wards. This is so because the quality of education cannot be assessed until well after it is complete.

As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities. Even though this might seem like a saturated industry, the industry is still pretty much open for aspiring school proprietors and proprietress to still come in and compete.

As a matter of fact, if you conduct your research and feasibility studies very well before starting your own private school couple with impressive profile of your faculty members, you are likely going to struggle less to make headway in the industry.

2. Executive Summary

Rolland Gyros International Private School is an international private school that will be located in a well – populated residential estate in Ashville – North Carolina, United States of America.

We are a standard private school that is composed of primary (kindergarten through sixth grade) and secondary (seventh through 12th grade) educational institution that will be predominantly funded through tuition fees and levies from students and of course from other private sources.

Rolland Gyros International Private School is a client-focused and result driven private school that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pockets of our clients (students and parents alike).

We will offer standard and professional teaching services in a highly secured and conducive learning environment to all our students that is primary (kindergarten through sixth grade) and secondary (seventh through 12th grade). We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they enroll in our tutorial college.

At Rolland Gyros International Private School, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional educationist cum teachers in various subjects who are well experienced and passionate in imparting knowledge to students at various learning ladder.

Rolland Gyros International Private School will at all time demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our students.

We have plans to offer learning platforms to people with both learning disability and physical disability (especially the blind, the dumb and the deaf).

Our overall business goal is to position our private school to become the leading tutorial brand in the educational industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Ashville is the right place to launch our private school.

Rolland Gyros International Private School is founded by Dr. (Mrs.) Irene Rolland Gyros and family. She is an educationist per excellence and she has won many awards in the education sector in the United States.

Dr. (Mrs.) Irene Rolland Gyros has both the academic qualifications and experience to run a private school that can favorably compete with other leading private schools not only in Ashville – North Carolina, but also throughout the United States and Canada.

3. Our Products and Services

Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America.

Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry and we will do all that is permitted by the law in the US to achieve our aim and business goal. Our service offerings are listed below;

  • Teaching basic literacy and numeracy
  • Establishing foundations in science, mathematics, geography, history and other social sciences
  • Constantly working hard to meet regulatory accreditation standards
  • Administering private funding efforts
  • Providing access to extracurricular activities
  • Retailing of Educational Books and Materials

4. Our Mission and Vision Statement

  • Our vision is to build a highly competitive private school that will become the number one choice for both parents and students in the whole of Ashville – North Carolina.
  • Our vision reflects our values: integrity, service, excellence and teamwork.
  • Our mission is to provide professional and conducive learning environment to students at different level of learning.
  • Our overall business goal is to position Rolland Gyros International Private School to become the leading private school brand in the educational cum private school industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

Our Business Structure

It is a known fact that, the success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. Rolland Gyros International Private School will build a solid business structure that can support the growth of our private school.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the private school of our dream.

The fact that we want to become one of the leading private school brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Rolland Gyros International Private School;

  • Head of The Private School(School Proprietress)

School Administrator

Tutors for Various Subjects – Secondary (seventh through 12th grade)

Tutors for Various Subjects – Primary (kindergarten through sixth grade)

  • Accountant / Bursar
  • Client Service Executive / Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

Head of the Tutorial College / School Coordinator:

  • Responsible for providing direction for the college
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for handling high profile clients and deals
  • Responsible for fixing fees and signing business deals (partnership)
  • Responsible for signing checks and documents on behalf of the tutorial college
  • Coordinates all arms of the tutorial school (tutorial center, adult education, home tutors and special education)
  • Evaluates the success of the tutorial college
  • Reports to the board of the tutorial college
  • Responsible for overseeing the smooth running of HR and administrative tasks for the tutorial school
  • Designs job descriptions with KPI to drive performance management for tutors (teachers)
  • Regularly hold meetings with key stakeholders (parents and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily activities of the private school.
  • Effectively teach subject / subjects as assigned by the school administrator
  • Accesses the progress of students under their care
  • Ensures that students abide by the rules and regulations of the private school
  • Contributes his / her quota towards growing the private school
  • Receives complaints from parents and channel it to the appropriate quarters
  • Handle any other duty as assigned by the school administrator.
  • Ensure that students abide by the rules and regulations of the school administrator
  • Handles any other duty as assigned by the school administrator.

Marketing Executive

  • Identifies, prioritizes, and reaches out to new students, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the school

School Bursar (Accountant)

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for Rolland Gyros International Private School
  • Serves as internal auditor for Rolland Gyros International Private School

Client Service Executive

  • Welcomes / receive parents and students by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides the parents and students with a personalized customer service experience of the highest level
  • Through interaction with parents and students on the phone, uses every opportunity to build parent’s interest in the schools’ products and services
  • Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to parents and students when they make enquiries
  • Receives parcels / documents for Rolland Gyros International Private School
  • Distribute mails in the organization
  • Handles any other duties as assigned by the School Administrator.
  • Responsible for cleaning the school facility at all times
  • Ensures that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the schools facility
  • Handles any other duty as assigned by the school administrator
  • Ensures that the school facility is secured at all time
  • Controls traffic and organize parking
  • Gives security tips to staff members from time to time
  • Patrols around the building on a 24 hours basis
  • Submits security reports weekly
  • Any other duty as assigned by the school administrator

6. SWOT Analysis

Rolland Gyros International Private School engaged the services of a core professional in the area of business consulting and structuring with bias in the education sector to assist us in building a well – structured private school that can favorably compete in the highly competitive education cum private schools industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Rolland Gyros International Private School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Rolland Gyros International Private School;

As a private school, our core strength lies in the power of our team; our workforce. We have a team with excellent qualifications and experience in the educational sector. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.

As a new private school in Ashville – North Carolina, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated education cum private schools industry; that is perhaps our major weakness.

  • Opportunities:

The opportunities in the education cum private schools industry is massive considering the number of parents who would want their wards to perform excellently well in their education and go ahead to be admitted in Ivy league colleges.

As a standard and international private school, Rolland Gyros International Private School is ready to take advantage of any opportunity that comes her way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the private school.

Some of the threats that we are likely going to face as a private school operating in the United States of America are unfavorable government policies that might affect private schools, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

  • Market Trends

The trend in the private school line of business is that the key to attracting students is the educational performance and the pass rate of their students in national exams.

Any private school that has good records will always thrive. The demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location.

In some cases, students with special needs cannot cope in public schools hence the need for private schools. The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education.

The areas you would need to spend heavily on is in ensuring that your school is up to standard, your advertisements, and on insurance policy cover. Lastly, it is trendier to find private schools engaging in extra – curricular activities and as a matter of fact, a private school that thrives in sports can leverage on that to attract students who are sports inclined.

8. Our Target Market

As a standard and international private school, Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry

Our target market as a private school cuts across people (students) of different class and people from different culture background whether African, White, Caucasian, Latinos, Indians, and Asians. We are coming into the education cum private schools industry with a business concept that will enable us work with the students at different learning stages residing in and around Ashville – North Carolina.

Our competitive advantage

Indeed the private schools industry is highly competitive and the entry barriers are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities. We are quite aware that to be highly competitive in the education cum private schools industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of both students and parents alike.

Rolland Gyros International Private School might be a new entrant into the education cum private schools industry in the United States of America, but the management staffs and owners of the private school are considered gurus. They are people who are core professionals, licensed and highly qualified educationist / teachers at various levels of learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees (teaching and non – teaching staff members) will be well taken care of, and their welfare package will be among the best within our category (startups private school in the United States) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Rolland Gyros International Private School is established with the aim of maximizing profits in the education cum private schools industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis. Rolland Gyros International Private School will generate income by offering the following tutorial services;

  • Teaching High school students various subjects in our private school

10. Sales Forecast

One thing is certain, there would always be parents and students who would need the services of private schools to be able to achieve their educational goals and as such the services of private schools will always be needed.

We are well positioned to take on the available market in Ashville – North Carolina and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the private school and our student base.

We have been able to critically examine the private schools cum education market in the United States of America and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Ashville – North Carolina. Below is the sales projection for Rolland Gyros International Private School, it is based on the location of our tutorial center and of course the wide range of tutorial services that we will be offering;

  • First Fiscal Year-: $250,000
  • Second Fiscal Year-: $450,000
  • Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. So, there won’t be any major competitor (private school) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst private schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns. Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the private school.

We will also ensure that our students’ excellent results from national exams and other exams speaks for us in the marketplace; we want to build a standard and first – class private school that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our private school to become one of the top 30 private schools in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Ashville – North Carolina but also in other cities in the United States of America.

Rolland Gyros International Private School is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our private school by sending introductory letters alongside our brochure to schools, parents / household and key stake holders in Ashville – North Carolina.
  • Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations.
  • Creating a website, allows parents to be able to look you up, and also allows you to post general study tips, giving you an added advantage.
  • Use friends and family to spread word about our private school
  • Introduce Rolland Gyros International Private School to learning specialists, school coaches, school administrators, teachers, guidance counselors especially as they are with students everyday
  • Post information about Rolland Gyros International Private School on bulletin boards in places like schools, libraries, and local coffee shops.
  • Placing a small or classified advertisement in the newspaper, or local publication about Rolland Gyros International Private School
  • Using tutorial referral networks such as agencies that will help match students with Rolland Gyros International Private School
  • Joining relevant association or body that will enable you network and meet others in same industry.
  • Advertising online by using an advertising platform such as Google Adwords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
  • Advertise our private school in relevant educational magazines, newspapers, TV stations, and radio station.
  • Attend relevant educational expos, seminars, and business fairs et al
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both parents and students in the whole of Ashville – North Carolina which is why we have made provisions for effective publicity and advertisement of our private school. Below are the platforms we intend to leverage on to promote and advertise Rolland Gyros International Private School;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
  • Install our Bill Boards on strategic locations all around Ashville – North Carolina.
  • Engage in road show from time to time in targeted neighborhoods in and around Ashville – North Carolina
  • Distribute our fliers and handbills in target areas in and around Ashville – North Carolina
  • Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
  • Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Private schools in the United States of America and of course in all the parts of the world charge students per tem / per session and students have the options of either paying their tuitions before resumption or during the school session.

Private schools generally charge students based on loads of factors, locations, services offerings and extra – curricular activities et al At Rolland Gyros International Private School we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.

In addition, we will also offer special discounted rates to all our students at regular intervals. We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

  • Payment Options

At Rolland Gyros International Private School, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up a private school business, the amount or cost will depend on the approach and scale you want to undertake.

If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your private school’s environment is conducive enough for the students to learn.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a private school business; it might differ in other countries due to the value of their money. However, this is what it would cost us to start Rolland Gyros International Private School in the United of America;

  • Business incorporation fees in the United States of America will cost – $750.
  • The budget for Liability insurance, permits and license will cost – $3,500
  • Acquiring a large facility that will accommodate the number of block of closes, playing field, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000.
  • Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
  • Launching an official Website will cost – $500
  • The budget for the payment of salaries for the first three months of operations: $120,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $15,000

Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of $750,000 to start a small scale but standard private school in the United States of America.

Generating Funding / Startup Capital for Rolland Gyros International Private School

Rolland Gyros International Private School is a family business that will be owned and managed by Dr. (Mrs.) Irene Rolland Gyros and her immediate family.

They are the sole financial of the private school which is why they decided to restrict the sourcing of the start – up capital for the private school to just three major sources. These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of any business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and of course the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Rolland Gyros International Private School is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best, to offer quality education to all our students so much so that they can favorably compete with students all over the United States and gain admission to Ivy League colleges.

Rolland Gyros International Private School will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

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  1. A Sample Private School Business Plan Template

    business plan for a private primary school

  2. 25+ School Business Plan Templates in DOC

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  3. Sample business plan for private schools

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  4. Business Plan

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  5. School Business Plan

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  6. How to write a business plan for a private primary school?

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COMMENTS

  1. Private School Business Plan [Sample Template for 2022]

    Private School Business Plan [Sample Template for 2022] Home » Sample Business Plans » Education » School How to Write a Private School Business Plan [Sample Template] Are you about starting a private school (nursery, primary or high school)?

  2. How to write a business plan for a private primary school?

    How to write a business plan for a private primary school? Why write a business plan for a private primary school? What information is needed to create a business plan for a private primary school? How do I build a financial forecast for a private primary school? The written part of a private primary school business plan

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    Get Growthink's School business plan template & step-by-step instructions to quickly & easily create your school ... Private K-12 school: ... tuition, and may be affiliated with a religious organization, or specialize in a particular learning method. Charter school: this type of school offers primary or secondary education for a tuition, and ...

  4. Private School: get a solid business plan (example)

    How can it be effectively planned? What are the essential financial measures to include? What steps should I take to ensure an efficient process when writing a business plan? Good news, you can find all the answers to these questions in the forthcoming article! One last thing: you can avoid starting your business plan from scratch.

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    Are you considering starting a School and are in need of a private school business plan? if yes, you'll find this free book to be extremely helpful. This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists.

  6. Creating a Business Plan & Budget for Your School

    A business plan is an essential part of the planning process, helping identify goals and metrics and your plan to achieve them. Contents Starting with your objectives Business plan vs. a budget Business plan types Creating your business plan Creating your budget Planning for Your New School

  7. How to Start a Private School (with Pictures)

    Write a business plan for your private school. Create a 5-year business plan, including operational plans (such as financial and marketing) and educational plans (such as educational focus, curriculum, implementation and assessment). The plan should also detail planned accomplishments such as expanding the campus or offering new grades.

  8. School Business Plan Template (2024)

    Below is a template to help you create each section of your School business plan. Executive Summary Business Overview. Southside Academy, located in St. Paul, Minnesota, is a private school that has been providing quality education to the community's school children since 2017.

  9. Developing A Strategic Plan

    The Board has asked you, as Head, to prepare a strategic plan for the school. Before you even start, consider these three tips. 1. Conduct a Rigorous Situation Assessment. A plan is only as good as the facts on which it is based. For this reason, a situation assessment is essential to support informed decision-making in strategic planning.

  10. How to create a private primary school financial forecast?

    The inputs used to forecast your sales will include the historical trading data of your private primary school (which can be used as a starting point for existing businesses) and the data collected in your market research (which both new ventures and existing businesses need to project their sales forward). The average price.

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    Writing a school business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and ...

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    File Format: Download Now How to Write a Business Plan for Starting a School - 6 Steps So, if you have plans to open your private school soon, you need to write a business plan beforehand. Writing a business plan is like a rite of passage for you to become a legitimate school owner or administrator.

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    In some cases, students with special needs cannot cope is public schools hence the need for privately schools. If you consider starting a private language business sounds like what you want to accomplish. Then you allowed want to use the business plan below as adenine guide. A Sample Private School Business Blueprint Template

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  16. Sample Private School Business Plan Template

    School Business Plan - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. 1) The document provides an overview of a private school business plan for Rolland Gyros International Private School located in Ashville, North Carolina.

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    Next step, write a business description. Although a lot of schools like private schools have an operational and strategic plan, it is still quite uncommon for a school to create a business plan. In this part, it provides the background information that describes your school's history, needs, and the scope of business actions that your school is ...

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    business plan . When you've finished reading this chapter you will be able to clearly identify: Why your Business Plan needs and Executive Summary What the Executive Summary should contain As mentioned in the introduction, your Business Plan serves several roles. It is one of the most important documents you will need when you want to persuade

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    10 Benefits of Marketing Plans For Private Schools. Increases enrollment rates. Creates more revenue. Reaches more target audience. Makes your school stand out in competition. Boosts event attendance. Enhances parent's and student's engagement. Improves programs and activities. Benefits all staff.

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    9 Project location 2.0 OUR ENTREPRENEURSHIP CURRICULUM 1 Human Resources Plan 19 2 Academic Framework 19 3 Commitment to Student Success 21 4 Our Guiding Principle 22 3.0MARKET ANALYSIS 1 Market Trend 24 2 Demand 24 3 Competition 25 4.0 SWOT ANALYSIS 1 Strength 26 2 Weakness 3 Opportunity 26 4 Threat 27 0 Conclusion and Recommendation

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    What are your goals…etc? Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Primary School business and to apply for needed funding to cover your startup costs. Step 2. Projecting your revenues/income The Primary School industry can have great results.

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  24. Private School Business Plan [Sample Template]

    By: Tony Martins Ajaero Home » Business Plans » Education Sector » Schooling Are you about starting a private school (nursery, primary or high school)? If YES, here's a complete sample private school business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a private school.

  25. Proposal: privatize Guilford schools' substitute teachers

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    A student at a private school in the Inland Empire who was arrested over the weekend is facing multiple felony charges after an investigation revealed an alleged plan to "carry out an active ...

  27. An Explosive Hearing in Trump's Georgia Election Case

    Fani T. Willis, the district attorney, defended her personal conduct as defense lawyers sought to disqualify her from the prosecution.