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Insurance Agency Business Plan Template

Written by Dave Lavinsky

Growthink Insurance Agency Business Plan

Over the past 20+ years, we have helped over 3,000 entrepreneurs and business owners create business plans to start and grow their insurance agencies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an insurance agency business plan template step-by-step so you can create your plan today.

Download our Ultimate Insurance Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your insurance agency as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

home insurance plan

Source of Funding for Insurance Agencies

With regards to funding, the main sources of funding for an insurance agency are personal savings, credit cards, bank loans, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate the business.

The second most common form of funding for an insurance agency is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund an insurance agency unless it is based on a unique, scalable technology.

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Your insurance agency business plan should include 10 sections as follows:

Executive Summary

insurance agent

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of insurance agency business you are operating and the status; for example, are you a startup, do you have an insurance agency that you would like to grow, or are you operating multiple insurance agency locations already.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the insurance agency industry. Discuss the type of insurance agency you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of insurance agency you are operating.

For example, you might operate one of the following types:

  • Direct Writer / Captive : this type of insurance agency only sells one insurance company’s products – like Allstate or State Farm
  • Independent Insurance Agent : this type of insurance agency is privately-owned, and sells policies with may different insurance companies

In addition to explaining the type of insurance agency you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new location openings, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

insurance agency plan

While this may seem unnecessary, it serves multiple purposes.

First, researching the insurance industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards weather-related policy purchases, it would be helpful to ensure your plans call for flood insurance options.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your insurance company business plan:

  • How big is the insurance agency business (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key insurance carriers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your insurance agency. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your insurance agency business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, households, businesses, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of insurance agency you operate. Clearly baby boomers would want different pricing and product options, and would respond to different marketing promotions than recent college graduates.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most insurance agencies primarily serve customers living in their same geographic region, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

car insurance plan

Direct competitors are other insurance agencies.

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes self pay and public (Medicare, Medicaid in the case of health insurance) insurance or directly working with an insurance carrier. You need to mention such competition to show you understand that not everyone who purchases insurance does so through an insurance agency.

With regards to direct competition, you want to detail the other insurance agencies with which you compete. Most likely, your direct competitors will be insurance agencies located in your geographic region.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What products do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior insurance agency products/services?
  • Will you provide insurance agency products that your competitors don’t offer?
  • Will you make it easier or faster for customers to acquire your products?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an insurance agency business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of insurance agency that you documented in your Company Analysis. Then, detail the specific products/services you will be offering. For example, in addition to P&C insurance, will you also offer life insurance?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.

Place : Place refers to the location of your insurance agency. Document your location and mention how the location will impact your success. For example, is your insurance agency located next to the Department of Motor Vehicles, or a heavily populated office building, etc. Discuss how your location might provide a steady stream of customers.

Promotions : the final part of your insurance agency marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Making your insurance agency’s front store extra appealing to attract passing customers
  • Advertising in local papers and magazines
  • Reaching out to local bloggers and websites
  • Partnerships with local organizations (e.g., auto dealerships or car rental stores)
  • Local radio advertising
  • Banner ads at local venues

Operations Plan

umbrella policy

Everyday short-term processes include all of the tasks involved in running your insurance agency such as serving customers, procuring relationships with insurance carriers, negotiating with repair shops, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your 500th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your insurance agency’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in the insurance agency business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in insurance agencies and/or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you acquire 20 new customers per month or 50? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your insurance agency location and/or website, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an insurance agency:

  • Location build-out including design fees, construction, etc.
  • Marketing expenses
  • Website development
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

insurance policy

Insurance Business Plan Summary

Putting together a business plan for your insurance agency is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the insurance agency business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful insurance agency.

Download Our Insurance Business Plan PDF

You can download our insurance business plan PDF here . This is a business plan template you can use in PDF format.

Insurance Business Plan FAQs

What is the easiest way to complete my insurance business plan.

Growthink's Ultimate Insurance Business Plan Template allows you to quickly and easily complete your Insurance Business Plan.

Where Can I Download an Insurance Business Plan PDF?

You can download our insurance business plan PDF template here . This is a business plan template you can use in PDF format.

Don’t you wish there was a faster, easier way to finish your Insurance business plan?

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Other Helpful Business Plan Articles & Templates

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Insurance Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Insurance Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Insurance Agency Business Plan

You’ve come to the right place to create your own business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their insurance companies.

Essential Components of a Business Plan For an Insurance Agency

Below we describe what should be included in each section of a business plan for a successful insurance agency and links to a sample of each section:

  • Executive Summary – In the Executive Summary, you will provide a high-level overview of your business plan. It should include your agency’s mission statement, as well as information on the products or services you offer, your target market, and your insurance agency’s goals and objectives.
  • Company Overview – This section provides an in-depth company description, including information on your insurance agency’s history, ownership structure, and management team.
  • Industry Analysis – Also called the Market Analysis, in this section, you will provide an overview of the industry in which your insurance agency will operate. You will discuss trends affecting the insurance industry, as well as your target market’s needs and buying habits.
  • Customer Analysis – In this section, you will describe your target market and explain how you intend to reach them. You will also provide information on your customers’ needs and buying habits.
  • Competitive Analysis – This section will provide an overview of your competition, including their strengths and weaknesses. It will also discuss your competitive advantage and how you intend to differentiate your insurance agency from the competition.
  • Marketing Plan – In this section, you will detail your marketing strategy, including your advertising and promotion plans. You will also discuss your pricing strategy and how you intend to position your insurance agency in the market.
  • Operations Plan – This section will provide an overview of your agency’s operations, including your office location, hours of operation, and staff. You will also discuss your business processes and procedures.
  • Management Team – In this section, you will provide information on your insurance agency’s management team, including their experience and qualifications.
  • Financial Plan – This section will detail your insurance agency’s financial statements, including your profit and loss statement, balance sheet, and cash flow statement. It will also include information on your funding requirements and how you intend to use the funds.

Next Section: Executive Summary >

Insurance Agency Business Plan FAQs

What is an insurance agency business plan.

An insurance agency business plan is a plan to start and/or grow your insurance business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your insurance agency business plan using our Insurance Agency Business Plan Template here .

What Are the Main Types of Insurance Companies?

There are a few types of insurance agencies. Most companies provide life and health insurance for individuals and/or households. There are also agencies that specialize strictly in auto and home insurance. Other agencies focus strictly on businesses and provide a variety of liability insurance products to protect their operations. 

What Are the Main Sources of Revenue and Expenses for an Insurance Agency Business?

The primary source of revenue for insurance agencies are the fees and commissions paid by the client for the insurance products they choose.

The key expenses for an insurance agency business are the cost of purchasing the insurance, licensing, permitting, and payroll for the office staff. Other expenses are the overhead expenses for the business office, utilities, website maintenance, and any marketing or advertising fees. 

How Do You Get Funding for Your Insurance Agency Business Plan?

Insurance agency businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Other options for funding are outside investors, angel investors, and crowdfunding sources. This is true for a business plan for insurance agent or an insurance company business plan.

What are the Steps To Start an Insurance Business?

Starting an insurance business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Insurance Business Plan - The first step in starting a business is to create a detailed insurance business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your insurance business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your insurance business is in compliance with local laws.

3. Register Your Insurance Business - Once you have chosen a legal structure, the next step is to register your insurance business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your insurance business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Insurance Equipment & Supplies - In order to start your insurance business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your insurance business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful insurance business:

  • How to Start an Insurance Business

Where Can I Get an Insurance Business Plan PDF?

You can download our free insurance business plan template PDF here . This is a sample insurance business plan template you can use in PDF format.

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Life Insurance Agent Salary

Why agents quit, selling life insurance, on the bright side.

  • Being a Successful Agent

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Confidence is key, maintain energy levels.

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Get Others to Talk About You

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Becoming a Life Insurance Agent

life insurance agent business plan

The retail life insurance industry is not an easy industry to break into or succeed in. According to the Bureau of Labor Statistics (BLS), there were 409,950 life insurance agents in the United States in 2020. With the U.S. population just over 332 million as of April 2020, the size of the life insurance industry provides one agent for every 1,234 people.    

This highly competitive environment is conducive to filling America's life insurance needs, but it can prove to be a tough environment for a new agent who typically makes a living on commissions from sales.

The burnout rate for life insurance sales agents is high. More than 90% of new agents quit the business within the first year. The rate increases to greater than 95% when extended to five years.

Several factors cause so many life insurance agents to leave the business. The most common is they simply cannot make a living. The vast majority of life insurance sales jobs are straight commission . That means no base salary—not even minimum wage—and no benefits.

Employers get away with this by classifying their sales reps not as staff employees but as independent contractors . As such, putting in a full week's work does not guarantee a full week's pay or any pay at all. You could work in excess of 40 hours, but if you do not make any sales, you get no paycheck that week.

A few companies do offer their sales reps employee status, which comes with a small base salary and benefits. However, agents at these companies are held to rigid production quotas. Miss your monthly sales target more than once or twice, and you could be shown the door.

Something else many agents cannot handle is the grind. Finding prospects is difficult, even with harnessing the power of the internet. A lot of insurance companies recruit new agents with the promise of abundant leads, but once they're on the job, these agents find the leads are nowhere near as plentiful as the company suggested.

Agents who are given leads by their employers almost always earn lower commissions in exchange. Company leads have a reputation for being difficult. When new agents quit, their managers often redistribute the leads they were assigned to the next batch of new hires. By the time you get your first stack of company leads, they may have been called by a half-dozen ex-agents already.

Exclusive leads, when you can find them, are very high in price. Your close rate, meaning the percentage of leads you actually sell, has to be phenomenal just to break even with exclusive leads.

For these reasons, many life insurance agents drum up business the old-fashioned way, cold-calling , and door-knocking. These methods still work, even in the 21 st century, but they require a lot of perseverance and very thick skin. Even the best salespeople in the world hear the word "no" much more than they hear "yes."

Rejection is a huge part of the job, and you must embrace it if you are to be successful. Many leads hang up the phone or shut the door in your face before you can even begin your pitch. If rejection gets under your skin or wears you down, life insurance sales may not be the right career for you.

Compared to most products and services, life insurance is a hard sell. Consider what happens when a prospect visits a car lot. First, he parks the old heap he desperately wants to replace. Next, after a cursory introduction from the salesperson, he climbs behind the wheel of a new car, takes in the new car smell, and admires all the gadgets and features his present vehicle does not have. He starts it up and drives it around the block, making mental notes of the quiet, comfortable ride and superb handling. All the while, the salesperson conducts psychological judo from the passenger seat, ensuring the prospect that for a low monthly payment, he can be done with his old car and upgrade to this superior driving experience in minutes.

Similar scenarios play out daily at timeshare resorts , boat dealerships, and high-end electronics stores. The presence of an enticing product the customer can see, touch and smell makes the salesperson's job much easier and often leads to an impulse purchase by the customer. Life insurance, by contrast, offers no such instant gratification. In fact, it provides no gratification or benefit whatsoever until the prospect is dead.

Simply getting your prospect to acknowledge and discuss the fact they are going to die is a hard first step. When and if you clear that hurdle, your next task is creating a sense of urgency, so the customer buys right away. Leaving the appointment without signed paperwork almost always means you have lost that prospect forever. The client may be sincere when they say they will think about it, but chances are they will not give it five minutes of thought after you walk out the door.

OK, now for the good news. Selling life insurance offers a few benefits difficult to find in other careers.

Benefit #1: Easy Access

First, becoming a life insurance agent is easy. No educational requirements exist beyond a high school diploma. Some states require you to take a licensing course and pass an exam, but truthfully, these are relatively easy.

Benefit #2: Job Prospects

Second, life insurance sales jobs are abundant. The online job search sites, such as Monster.com and craigslist, are full of them. If your resume is posted on a site such as LinkedIn, you may even be contacted by firms looking to swell their agent ranks.

Because most companies offer commission-based pay with no guaranteed income, they have no incentive to limit hiring. They offer jobs to anyone interested and hope a small percentage become productive agents. Most companies even reimburse you for the cost of obtaining your license after you sell a certain amount in premium dollars.

Benefit #3: The Money

By far, life insurance offers the largest commissions in the insurance industry. The typical first-year commission for an auto insurance policy is 10% to 15% of the premium. For health insurance , it is up to 7%. Life insurance often pays 100% or more of the premium. This means if you sell a policy with a $100 per month premium, you make a total of $1,200 in commission on that policy during the first year.

In addition to high commissions, some life insurance companies advance their agents six to 12 months of commission on a sold policy rather than making them take it as earned. On that $100 per month policy, with a six-month advance, you receive a check for $600 the day the policy is issued. The downside occurs if the policy lapses before six months pass; if that happens, your employer charges back the unearned portion of your advance.

Benefit #4: Passive Income

Best of all, as a successful life insurance agent, you can make a lot of money down the road. In addition to the immediate commission earned from selling a policy, you get paid renewal commissions on that policy for as long as it is in force.

For example, a whole life policy purchased by a 30-year-old who lives to be 90 and keeps the policy their entire life pays you commissions for 60 years. Your commission percentage on a policy drops after the first year, but you keep earning 5% to 10% as long as the policyholder pays their monthly premium. This is passive income you receive each month without even having to get out of bed.

Many life insurance agents who have been in the business 20 years or more have enough renewal commissions built up to make an excellent living without ever having to sell a new policy.

Being a Successful Insurance Agent

To sell more than competitors do, life insurance needs to be on an agent's mind at all times, and the proper amount of preparation needs to be completed before each client sales meeting . An agent should consider what the individual client's needs are before the meeting and direct their language in a manner that relates the client's needs to the benefits of the products.

This way, the client fully understands how the policy fits into their life and how the insurance agent has tailored the policy's structure to fit their circumstances. For instance, if a client previously told an agent that their family was looking to expand with another child in a few years, the agent should explain to the client how the policy is structured with a new baby in mind.

The sale is easier once the client completely understands the benefits attached to the agreement, the new sense of safety and security offered to the client's family, and the empowerment experienced by purchasing a contract as a means of showing others how they care about protecting their personal finances.

Without wielding a sense of unrelenting interest, intrigue, excitement and urgency toward the needs others have for life insurance's long-term, protective benefits, a life insurance agent is unable to communicate the most important message to clients, which is that life insurance offers more than another bill at the end of the month or year.

The direction and precision of messages delivered to clients are key when an agent begins the dialog with a future client. The message, whether verbal or written, needs to communicate that those who are interested in solidifying the sound performance of their financial affairs should use life insurance as a means to that end. The message clients receive should be that life insurance exists on the same importance level as stocks and bonds. A professional understands the products to the point that the reasons given are sound.

To improve communication skills, agents can practice delivering their product explanations in front of a mirror, record themselves and listen to how explanations of products sound, and prepare retorts to common objections by clients.

Confidence plays a large part in an agent's ability to deliver the right message to the person. Professionals are highly articulate and able to cater their messages to their audience. Without having spent enough time thinking about the ramifications of going without insurance and making real the potential losses, an agent is unable to explain in a convincing manner the impact of those losses.

Since the industry is highly competitive, effort, energy, and stamina are key. An agent certainly does not make a sale with every individual or business he approaches, and for this reason, a high level of motivation is critical. Most agents find their own sales opportunities rather than having a company pass along interested clients. To keep a constant flow of names available, and to avoid spending too much time with individuals who are perhaps being polite but are uninterested, a successful agent needs to implement a sound method of finding fresh ears for an insurance discussion.

An agent's beginning years may require weekend hours, later hours during the week and trips to clients who do not purchase an agreement or need to be met for non-income-producing reasons. The lifestyle of an agent is not conducive to a typical 40-hour work week. To consistently deliver new avenues of leads to counteract the high rejection and pass rate, an agent needs to seek out new opportunities as if the old ones did not happen.

Be Exemplary with Customer Service

Professionals working in the industry make sure their name and job title is remembered long after they talk to or introduce themselves to potential clients. An agent's personality needs to be large enough to be kept current in the mind of a client without being offensive. Interpersonal skills and relationship-building, on top of competency with products and stamina, are extremely important. Successful agents show themselves as being capable, trustworthy and stable in addition to being experts in their field.

The agent who meets a potential client should bring something important and urgent to the client's attention without placing too much pressure or appearing aggressive. This is a difficult talent to master; when gauging interactions with future clients, be tasteful, use common sense and be sympathetic to others' needs and emotions. Do not be offensive or pushy.

Referrals are a large part of building a book of business that stands on its own. The ideal situation arises when interactions with clients have been so positive that they, without the coercion or request of the agent, go out of their way to recommend the agent's services to friends, family, and co-workers. The most powerful source of marketing is word of mouth from an influencing voice, and the best part is this form of marketing is free. The interactions between the agent and the client should be good enough that the client wants to brag about "my insurance agent" to others. Sometimes just being extremely nice to a person serves as a catalyst.

Those who have a knack for selling life insurance, and the perseverance to grind through the tough early years, can make a lot of money and retire with a high degree of financial worth. However, life insurance agents, to be successful, must accept short-term pain in exchange for long-term gain.

Census Bureau. " Demographic Analysis Uses Birth and Death Records, International Migration Data and Medicare Records to Produce a Range of Population Estimates as of April 1, 2020 ."

Bureau of Labor Statistics. " 41-3021 Insurance Sales Agents ."

life insurance agent business plan

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Launch Your New Insurance Agency With This Business Plan Template

Launch Your New Insurance Agency With This Business Plan Template

Whether you're a brand new agent or one with several decades of experience, the idea of opening a new insurance agency probably seems daunting—where do you start?

One of the first things you’ll need to do is come up with a business plan for your insurance agency. After all, you can walk into a bank or a potential investor’s office looking for funding, but you won’t get very far unless you have a robust insurance agency business plan that proves you’re on the right track toward turning a profit in the near future.

Follow the steps below when building out your insurance business plan to maximize your chances of securing funding and getting your new agency off to a strong start.

7 Steps To Build Your Insurance Agency Business Plan

1. develop your executive and business summaries..

In business plan terms, the executive summary is the driving force behind your other decisions. It should explain why you’re starting your agency. The business summary is similar, but it should narrow down your “why” into a list of “hows.”

Ask yourself:

  • Why do you want to open an agency?
  • What types of insurance do you wish to sell?
  • What do you hope to accomplish?
  • What return on investment do you expect to receive?
  • How are you going to generate demand and ensure supply for your service?

Jot your answers down so you can refer back to them as you move forward.

2. Decide whether you want to be a captive agent or an independent agent.

Many large agencies, such as Allstate and Farmers, work with captive agents who can only sell insurance for that specific provider. Independent agents, on the other hand, can sell insurance for multiple providers, but they get locked out of working with the big-name captive carriers who only work with captive agents. (Read more about captive agents here and get a seasoned agent’s POV on both types of agents here. )

Before you can nail down the details of the rest of your business plan, you’ll have to make a choice between these two options.

3. Do a market analysis.

Though it might seem like a tedious process, conducting a thorough market analysis is crucial to your success. Analyzing your local market—including the backgrounds, shopping behaviors, and preferences of your target customers—gives you the insights you’ll need to attract these folks to your business.

Your market analysis will look a little different depending on whether you prefer to be a captive or an independent agent. The state you live in is another factor that will affect your analysis—in fact, it may even influence your decision to be captive or independent.

Take a close look at the demographics of your region.

  • How many homeowners live in your state?
  • What’s the average insurance premium per home?
  • How many people live in each home, on average?
  • How many drivers live in your state?
  • How many vehicles does the average household own?
  • Do you live in an area with an aging population ?
  • How many families live in your region?
  • What insurance carriers do locals in your state gravitate toward?
  • In your area, what might be some successful strategies for retaining clients (rather than just acquiring them)?

These questions are all important, but pay particular attention to the last one. If you open an agency without a plan for client retention, you’re going to struggle. And, unfortunately, this is one of the most overlooked aspects of an insurance agency business plan.

4. Identify where you’ll find your first clients.

It’s one thing to know there are X number of potential clients living in your state, but it’s quite another to have a plan that will help you reach out to those folks and land your first policy sales.

Some investors will require a list of leads before they’ll even consider funding your agency. Even if it’s not a requirement, it’s always a good idea to have a pipeline ready to go. This is where getting set-up for purchasing warm leads from EverQuote can put you in a great position for success.

Plus, tackling this step before you even open your doors will help you better understand the costs you’ll incur—and therefore how much startup funding you will need.

You might also consider other options, such as placing ads in local newspapers, going to networking events, investing in digital marketing, sponsoring local Little League teams, or asking for referrals.

5. Create a financial plan.

Many new agencies fail because their owners overlooked something critical during startup. Do your best to look at your financial plans from every angle:

  • Where will you find leads, and how much will they cost?
  • What is your advertising budget?
  • Does this budget line up with the going rates of local newspapers, billboards, or online ads?
  • Do you plan to have 1099 employees or W2 employees selling insurance for your agency?
  • How will you decide on a commission and benefits structure for these employees?
  • What retention and loss ratios (for clients and employees) do you expect based on the numbers of other agencies in your area?
  • How will you handle the delay between policy renewals and income hitting your bank account?
  • If there are X amount of people shopping for insurance in your area, what percentage of those people are in a niche you can serve?
  • From that percentage of potential clients, how many do you think you can successfully land?
  • If you sell policies to these customers, how much will you earn from their premiums?
  • How do your projected profits compare to your expected advertising costs, the cost to buy leads, office rent, and other expenses?

Take detailed notes of your calculations, and try to run the numbers a few different ways to obtain a conservative outcome, a likely outcome, and a “best case scenario.”

6. Draw up a formal business plan using a proven format.

Your notes will be incredibly valuable as you move forward, but you’ll need a way to present them clearly and concisely in a way that looks attractive to investors.

Loan officers and investors don’t want to read long-form essays detailing your business background and your ideas for the future. Keep your format simple and straightforward, with clear sections that answer the questions investors will want to know.

We recommend a format similar to the following:

Executive Summary Overall mission Primary objectives Keys to success Financial plans Profit forecast for at least three years Business Summary Business overview Summary of startup costs Funding you’ll require Company executives/ownership Services Services you provide Market Analysis Overall business analysis Details of your competition Buying patterns of your competition Your planned buying patterns Market segmentation and analysis Target market strategies Include details for each market segment Strategy Your competitive edge Marketing strategy Sales strategy Yearly sales projections Key milestones Management Your plan for finding staff Financial Plan Funding you have accepted Funding you will need Detailed startup costs Calculations for your break-even point Projected profit Yearly profit Gross and net yearly profit Anticipated losses, if any Cash flow patterns Plans for balance sheet Calculations of important business ratios

7. Revise and adjust your plan over time.

You may not secure funding for your agency immediately. Even if you do, you’ll likely find that your real world numbers don’t match up exactly with your calculated projections. Plus, carriers frequently change their underwriting policies, and the economy itself is always in a state of flux.

Keep your business plan current by updating the information anytime circumstances change.

Start your journey with a full lead pipeline from EverQuote.

One of the scariest parts about starting a new agency is not being certain where and when you’ll be able to start making sales.

Skip the fear and the unknown and go right to making sales with warm real-time leads from EverQuote. Whether you’re still trying to find startup funding or your doors are already open, you can always boost your business and maximize your chances of a steady income by working with EverQuote.

Connect with us today.

Download Now: Home Insurance Best Practices & Lead Scripts To Help Grow Your Agency

Topics: Featured , Insurance Agency Growth

About the Author Chris Durling, VP of P&C Sales

Picture of Chris Durling, VP of P&C Sales

Chris Durling is a visionary leader in P&C insurance sales and distribution, with over 10 years of experience in the industry.

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Industry insights

Starting an independent insurance agency: step-by-step guide.

The ongoing COVID-19 pandemic has brought to light the importance of financial protection in crises and with it, a growing demand for life insurance. If you’re an experienced agent, now is a great time to start your own agency. But while doing so has its rewards, it’s also a considerable challenge, especially if you have no prior business experience.  So to get you started on the right foot, here’s a guide on how to start an insurance agency from home.

Step-by-Step Guide: How to Start Your Own Insurance Agency  

Learning how to start an insurance business isn’t that different from building other types of companies, and the steps are equally important. Be sure to complete each step thoroughly and accurately to set yourself up for success.

1. Build a Business Plan

Creating a sound business plan is always the first step in starting your own insurance agency or any business for that matter. That’s because this document is the blueprint that will guide every decision you’ll make in your agency. Starting an insurance company requires you to set goals, take stock of your available resources, and prepare for the risks and obstacles along the way. Creating a business plan helps you with this process. In addition, it also enables you to communicate your business plans to potential partners, employees, and the bank in order to secure financing.

2. Determine Your Legal Structure

One of the first decisions you’ll make when starting an insurance company from scratch is to choose your legal structure. This is crucial because how your agency is set up determines the liability you take on as an owner, among other things. For example, setting up a corporation or LLC protects your personal assets if the business can’t pay its debts because the company is considered a separate entity. In a sole proprietorship, the owner assumes all of the company’s liabilities.

Of course, this is just a simplistic overview of legal structures. There are many other factors at play, such as tax implications and requirements. We recommend talking to a lawyer or legal consultant to help you decide what’s right for you.

3. Get Funding

One of the biggest reasons most businesses fail is the lack of sufficient capital. Hence, it’s crucial that you ensure you have enough funding when starting an independent insurance agency. This is true even if insurance agencies mostly rely on staffing as you still need to pay for operating expenses or cover “gaps” in billing cycles.

There are countless ways to raise capital, depending on your risk profile. Of course, close family and friends are always your first step. Beyond that, you can take out a loan from a third-party lender or bank or buy blanket . You can also consider taking on partners if you don’t mind sharing the profit in exchange for less debt.

4. Register Your Agency’s Name

The following steps on how to start an insurance company involve letting the government and general public know of your intention. And it starts with registering your agency’s name. Registering your agency’s name lets you reserve it for your sole use so that no other business can claim it. The other reason to do this first is that it’ll tell you if your proposed agency name is already taken, so you can change it early on.

At the minimum, you should register your business name with the state government. But for the best protection, consider applying for a trademark for your name. If you’re a sole proprietor, you can apply for a trade name or DBA (“doing business as”) name in place of your personal name. You can be creative in how you name your agency, but note that it’s how your customers will know and remember you. Therefore, it’s beneficial to make it simple to remember and easy to pronounce and spell.

5. Tax ID Number

Starting an independent insurance agency means paying taxes to the government. To do that, you need to register your business for a federal employer identification number (FEIN). This is similar to how you use your Social Security number when filing taxes, but for businesses. You apply for your business’s tax ID number with the IRS. The only requirements you’ll need are the business name, address, and the SSN / LYH of the owner.

6. Register With Your State

Once you have your tax ID number, the last step to make your agency official is to register with your state’s insurance commissioner’s office. Aside from the tax ID, the only other requirement is signing a checklist listing the state’s insurance regulations. You’ll also need to settle a small fee.

7. Licensing and Permits

Even if you’ve already registered your business, you may need to get some permits and licenses to operate legally. What these are can vary from state to state and even depends on your business’s location. Thus, it’s best to consult with local agencies or a business expert for more guidance on your specific requirements.

8. Purchase Insurance

As an insurance agency, it would make sense to insure your own business. At the very least, you’ll need general liability insurance and errors and omissions insurance (E&O). Both of these will cover business risks like damage to property and legal costs arising from negligence and error lawsuits. Beyond this, it will depend on what your business uses daily. If you’re using a company vehicle, for example, you need to have auto insurance. Likewise, renting or owning a physical office should be accompanied by commercial property insurance.

9. Build Your Website

Many aspects of selling insurance happen online, whether scouting for leads or providing a place where clients can go for more information. As a starting independent insurance agency, you need to have an online presence, starting with a website. Building a website can be both costly and time-consuming, as you’ll need to hire someone to design your agency website. A better solution is to use done-for-you services like iLife. With the iLife platform , you can have a custom, white-labeled website with no coding experience required. Prospects can learn more about your offerings through the website and are even pre-screened with questions. This frees up your agent’s time and effort to close more deals. 

Learn more about iLife Website Builder

10. Develop a Marketing Plan

As we mentioned above, selling insurance isn’t reliant on cold calls or door-to-door tactics anymore. While those can still bring results, using the power of social media and content marketing is a much more effective strategy in today’s connected world. Thus, having a digital marketing loveyou plan is a crucial ingredient in the success of any insurance agency. Like the business plan, the marketing plan helps you zero in on the strategy you think will work best for your needs.

11. Build Your Customer Base

You’re not truly in business unless you get your first customer. And that’s why an essential part of how to start insurance agency businesses is the lead generation strategy. Right now, there’s no shortage of places to find new clients. The key, therefore, is to attract and retain them.  You can do that by giving value on the very first encounter. Aim to be helpful and avoid seeming sales-y. Go out of your way to make your clients feel that you genuinely care for them, not just because you want the sale. Having this mindset is the best way to gain their trust.

Build Trust with iLife 

iLife is the world’s first platform designed specifically for life insurance agents, providing the fastest and easiest way for life insurance businesses to build an interactive client experience online. With iLife, starting an independent insurance agency is easy. You can build a fantastic website, manage customer relationships, and provide quotes in real-time — all with just a few clicks. Sign up for free and see how easy it is to build and nurture relationships online. 

If you enjoyed this article, you may find our resource “ The Guide To Using Technology To Recruit New Life Insurance Recruits ” useful.

Enjoy this piece of content and want to dive a little bit deeper on the topic of Selling Life Insurance ? iLife’s blog is just what you need. Click here to explore today!

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Personal Insurance Agent Business Plan

Start your own personal insurance agent business plan

Plynthe Insurance

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Plynthe Insurance will be an independent personal insurance brokerage located in Peristyle Gardens and serving the adult population of the town with insurance advice, a variety of policy types, and selection from any insurance provider available on the market. The business will be launched by Kolem Plynthe, a newly licensed insurance agent, as a home-based business and grown in future years to a small office where Plynthe can collaborate with associate agents. Plynthe’s track record as a salesperson positions him well for success in the insurance business.

Plynthe Insurance stands to be a profitable business which will provide salary and dividends for Kolem Plynthe, its sole owner. Salary to Plynthe plus profits will increase moderately but steadily. The business can be launched without external investment or loans, relying only on Plynthe’s savings and personal borrowings. To finance expansion to an office, Plynthe Insurance will require a long-term loan taken out in its second year of operation.

Personal insurance agent business plan, executive summary chart image

Plynthe Insurance will judge its success on meeting the following objectives:

  • Build revenues quickly in the first year of operations.
  • Rent an office and add an associate insurance agent in the second year of operations.
  • Reach revenues double in third year of operations with a reasonable net profit.

The mission of Plynthe Insurance is to create a more protected community by offering property, casualty, and life insurance to residents of Peristyle Gardens from a wide range of insurance sources.

Keys to Success

To achieve its objectives, Plynthe Insurance will follow these principles:

  • Remain independent of direct affiliate ties to any specific insurance providers
  • Think of each client’s needs holistically to consider all the potential risks in their lives
  • Maintain a reputation of care, fairness, empathy, and expertise

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See why 1.2 million entrepreneurs have written their business plans with LivePlan

Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

Plynthe Insurance is founded by Kolem Plynthe as a local, independent insurance agent providing personal insurance products to residents of Peristyle Gardens and its neighboring towns. The business will begin as a home-based business with Kolem Plynthe as the owner and only employee, and continue to grow through the establishment of a local office and the addition of associate agents to better serve the community. Kolem Plynthe is an experienced salesperson and newly certified insurance agent. The business will broker insurance purchases for property insurance (home & contents, valuable possessions, renter’s insurance), personal liability, and life insurance.

Company Ownership

Plynthe Insurance is founded and owned entirely by Kolem Plynthe. The business is currently incorporated as a sole proprietorship with a registered DBA, but will reincorporate as an LLC when there is a need to hire additional employees and open an office.

Start-up Summary

Plynthe Insurance requires very little in the way of start-up funding. Expenses include the licenses for Kolem Plynthe and the business, business insurance, stationery (business cards and brochures), and a basic website. Rent will not be required at the outset as Kolem Plynthe will operate out of a home office. Most of the start-up funding is required to cover operating expenses until break even is achieved halfway through the first year of operation.

Personal insurance agent business plan, company summary chart image

Plynthe Insurance will offer the following personal insurance products:

1. Home and Contents:

  • Homeowner’s Insurance
  • Condo Insurance
  • Cooperative Insurance
  • Renter’s Insurance
  • Seasonal and Secondary Locations
  • Flood Insurance

2. Valuable Items:

  • Other Collectible Items

3. Personal Liability

4. Life Insurance

  • Variable Life
  • Second-to-Die

5. Long-term Care

6. Long-term Disability

All of these products will be offered to individuals and not businesses. The insurance products will be provided by any of the major insurance providers in existence, with attention paid to smaller providers who offer specialized insurance products.

While offering these products, Plynthe Insurance will provide the following services:

  • Consult with clients on their insurance needs to determine a course of action
  • Assist existing clients with insurance claims and understanding their insurance policy
  • Referring clients to additional providers who can reduce their risk (locksmiths, security professionals, etc.)

Market Analysis Summary how to do a market analysis for your business plan.">

The market for personal insurance consists of all adult individuals, potentially, as there are products available which are appropriate for every type of person from the moment they leave their parents’ home to the day they die. Therefore, the market for an insurance agent selling personal insurance in Peristyle Gardens is synonymous with the adult population of Peristyle Gardens. In 2008, the population of adults (18 and older) in the town was estimated at 57,500. The town has an overall annual growth rate of 2% due to new developments in the town and an aging population with ever-increasing life expectancies.

Within this target market, the market segments on which Plynthe Insurance will focus include renters, homeowners, individuals over 40 years of age, and new parents/parents-to-be.

Market Segmentation

The market segments described include a great deal of overlap. For example, many adults over the age of 40 are also homeowners and the remainder are renters. The new parent segment are also either homeowners or renters, generally. Each segment has different needs for insurance products, however, and those who fall into more than one segment have a need for more than one product.

Personal insurance agent business plan, market analysis summary chart image

Target Market Segment Strategy

Plynthe Insurance will focus its initial marketing on those at the younger end of the spectrum, including renters and new parents/parents-to-be. The strategy will be to begin by selling renter’s insurance and life insurance to clients and then earn their ongoing trust in order to sell additional insurance policies to them as new needs arise. Younger clients will also serve as a longer annuity as insurance policies are renewed year after year.

As these clients increase in age they will have growing needs for homeowner’s insurance, valuable items insurance, life insurance, and, eventually, long-term care and long-term disability.

Service Business Analysis

The United States Department of Labor offers the following summary of the insurance industry:

Most people have their first contact with an insurance company through an insurance sales agent. These workers help individuals, families, and businesses select insurance policies that provide the best protection for their lives, health, and property. Insurance sales agents, commonly referred to as “producers” in the insurance industry, sell one or more types of insurance, such as property and casualty, life, health, disability, and long-term care. Property and casualty insurance agents sell policies that protect individuals and businesses from financial loss resulting from automobile accidents, fire, theft, storms, and other events that can damage property. For businesses, property and casualty insurance can also cover injured workers’ compensation, product liability claims, or medical malpractice claims. Life insurance agents specialize in selling policies that pay beneficiaries when a policyholder dies. Depending on the policyholder’s circumstances, a cash-value policy can be designed to provide retirement income, funds for the education of children, or other benefits as well. Life insurance agents also sell annuities that promise a retirement income. Health insurance agents sell health insurance policies that cover the costs of medical care and loss of income due to illness or injury. They also may sell dental insurance and short-term and long-term-disability insurance policies. Agents may specialize in any one of these product areas, or function as generalists, providing multiple products to a single customer. An increasing number of insurance sales agents are offering comprehensive financial planning services to their clients. These services include retirement planning, estate planning, and assistance in setting up pension plans for businesses. As a result, many insurance agents are involved in “cross-selling” or “total account development”. Besides offering insurance, these agents may become licensed to sell mutual funds, variable annuities, and other securities. This practice is most common with life insurance agents who already sell annuities, but many property and casualty agents also sell financial products. Insurance sales agents also prepare reports, maintain records, and seek out new clients. In the event that policy holders experience a loss, agents help them settle their insurance claims. Increasingly, some agents are also offering their clients financial analysis or advice on how to minimize risk. Insurance sales agents working exclusively for one insurance company are referred to as captive agents . Independent insurance agents, or brokers , represent several companies and match insurance policies for their clients with the company that offers the best rate and coverage. Technology has greatly affected the insurance business, making it much more efficient and giving the agent the ability to take on more clients. Agents’ computers are now linked directly to insurance carriers via the Internet, making the tasks of obtaining price quotes and processing applications and service requests faster and easier. Computers also allow agents to be better informed about new products that the insurance carriers may be offering. The growing use of the Internet in the insurance industry has altered the relationship between agent and client. Agents formerly used to devote much of their time to marketing and selling products to new clients. Now, clients are increasingly obtaining insurance quotes from a company’s Web site and then contacting the company directly to purchase policies. This interaction gives the client a more active role in selecting their policy, while reducing the amount of time agents spend actively seeking new clients. Insurance sales agents also obtain many new accounts through referrals, so it is important that they maintain regular contact with their clients to ensure that the clients’ financial needs are being met. Developing a satisfied clientele that will recommend an agent’s services to other potential customers is a key to success for agents.

The Department of Labor reports that there were 436,000 insurance sales agents in 2006 and that approximately 50% of them were independent agents or worked for brokerages. Urban areas tend to have a greater concentration of insurance agents. Peristyle Gardens has approximately 28 insurance agents (or roughly 1 for every 2,000 residents). However, these agents do not all offer the same products as Plynthe Insurance.

Competition and Buying Patterns

Customers seek insurance through one or more of the following:

  • Referrals from trusted friends, family, and colleagues
  • Brand names of national companies (Allstate, State Farm, Geico, Progressive, etc.)
  • Local office location

The greater the insurance need of an individual, the more likely they are to seek a local office where they can meet with an agent and discuss their needs in person. For the target markets of renters and new parents/parents-to-be in Peristyle Gardens, the primary competition will come from national insurance carriers rather than other independent agents.

Strategy and Implementation Summary

To implement its launch in Peristyle Gardens, Plynthe Insurance intends to target clients on the younger side of the total potential market in order to build up a client base for long-term service. This is also a target market that is ignored by other local independent insurance agents, making it easier to establish a foothold in the market this way. This implementation will include:

  • Advertising to new parents/parents-to-be (in need of life insurance) and renters (in need of renters insurance)
  • Sell additional insurance policies to these clients as the years go on
  • Maintain a high policy renewal rate and high client retention rate through excellent service

Competitive Edge

Plynthe Insurance will establish its competitive edge through a single-minded focus on personal insurance. By being and staying an expert on personal insurance products and providers, Plynthe Insurance will be a one-stop-shop for individuals looking to minimize the risks in their lives for themselves and for their families. To maintain this expertise, Plynthe Insurance will devote time and energy to training and course work, and will subscribe to trade periodicals and newsletters. Plynthe Insurance will also spend time learning about the specific risks and problems associated with Peristyle Gardens in order to better serve its residents.

Marketing Strategy

The marketing strategy for Plynthe Insurance involves an initial focus on the target markets chosen, new parents/parents-to-be and renters. Renters require renter’s insurance and valuable items insurance. It is often the first time they will have purchased insurance in their lives. New parents require life insurance to protect their family and their children. Both groups may only purchase policies with small premiums at the moment, but their loyalty will turn into an annuity of renewals and opportunities to sell additional policies as they age.

To reach these target markets, Plynthe Insurance will engage in the following tactics:

  • Advertising in Peristyle Gardens parent newsletters
  • Posting flyers at apartment buildings
  • Direct mail to apartment tenants and inclusion in books of coupons/flyers provided to new tenants
  • Creating a basic website
  • Search engine marketing: Bidding for keywords about renter’s and life insurance locally to come up in search results
  • Yellow Pages listing

Sales Strategy

The sales strategy of Plynthe Insurance will be an aggressive one based on profiling and targeting individuals in the initial target market. Kolem Plynthe will have initial phone conversations with clients and then meet them at their home or office to discuss further. He will bring his laptop with him to all sales calls to search for insurance options for clients on the spot whenever possible.

Potential, actual, and past clients will all be managed through a CRM database in salesforce.com which will contain contact information and data on the relationship, and will generate reminders for follow-ups and next steps automatically.

Kolem Plynthe will encourage referrals through his interactions with clients by asking them directly and by offering gifts to those who refer clients.

Sales Forecast

Property insurance and life insurance will be the main drivers of business. Customers who use other products will typically be customers who have first purchased property or life insurance. Cost of sales is low as the revenues earned come directly from the insurance providers generally as a commission on the policies sold and renewed. The commissions will range between 4% and 7% depending on the insurance provider, but Plynthe estimates an average of a 5% commission on policies sold, leading to the per unit commissions listed in the forecast. Cost of sales consist of the fees involved with submitting and processing a client’s paperwork and the costs of travel (gasoline/tolls) that can be directly attributed to sales calls at client homes and is estimated to start at 16% of sales in the first year and to drop to 15% in future years as travel costs can be saved due to the volume of sales calls being made as well as some clients who do not need sales visits due to renewals.

By building business through Kolem Plynthe’s own sales work and then through an additional associate, the business is expected to significantly grow its revenue streams, especially in the target market of younger clients, in these first three years of operation.

Personal insurance agent business plan, strategy and implementation summary chart image

The marketing activities listed in the Milestones Table are all intended to be low cost methods to establish an initial client base. They are intended as one-time activities with the exception of search engine marketing which will continue with a dedicated budget of $500 per month and advertising in parent periodicals which may continue with $500 per month devoted to it after the launch.

Personal insurance agent business plan, strategy and implementation summary chart image

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Kolem Plynthe will be the only employee of Plynthe Insurance in its first year. He will continue to direct the company going forward and will bring on an associate agent in the second year of operation. This agent will prospect, sell, and fulfill policy requests for clients and will answer questions of clients just as Kolem Plynthe will. However, Plynthe will manage the marketing and finances of the firm and will set guidelines for training and education which the associate agent must follow.

Personnel Plan

Kolem Plynthe will escalate his salary as the year goes forward. Although the business is currently a sole proprietorship, his salary is recorded to better illustrate the tax burden he will face. The associate agent will be compensated with a base salary, a 5% commission on sales, and a percentage of net profits which will increase based on performance. The associate agent will have an initial salary of $50,000 per year, but will be hired part way into the second year of operation.

Training for the associate agent (and future associate agents) will begin with direct, on the job training by Kolem Plynthe on sales calls. Ongoing training will include required course work to maintain certification as well as additional events in the community, conferences, and reading material.

Financial Plan investor-ready personnel plan .">

The business will finance its growth from a combination of the free cash flows generated by the business and a loan taken out in the second year to finance the move to a small office space in Peristyle Gardens. Beyond the first three years, growth will be possible by adding more agents and moving to a larger office space when the initial space is no longer adequate (when a third associate must be added).

The business is not well positioned for a sale as it will be built on the expertise of Kolem Plynthe. However, profits may become extensive when the appropriate scale is achieved and the business can expand to additional personal insurance products or financial advisory services.

Start-up Funding

Plynthe Insurance will be launched with Kolem Plynthe’s own resources, including credit card debt, personal savings, and some credit extended by vendors providing start-up services.

Important Assumptions

This plan assumes the following:

  • That younger residents of Peristyle Gardens will value the personal attention (coupled by the lure of the best priced insurance) offered by Plynthe Insurance rather than go straight to brand name carriers
  • That enough young residents will remain in Peristyle Gardens (move from renting to owning) and grow families to make the focus on young residents worthwhile in the long run

Break-even Analysis

As shown below a low monthly break even point leads to break even from a profit perspective in the nineth month of operation.

Personal insurance agent business plan, financial plan chart image

Projected Profit and Loss

Net profit will be on top of a healthy salary for Kolem Plynthe, showing that the business will be well worth the small initial investment to launch. Gross margins are very high (as is standard for the insurance brokerage industry) and overhead is rather low. The main costs will be payroll for the insurance agents. Lower salaries can be paid in the future for new associate agents as less experienced, but malleable, agents are brought into the business.

Personal insurance agent business plan, financial plan chart image

Projected Cash Flow

The projected cash flow shows the business investing in additional assets (furniture, computers, equipment) in the second year and third year to equip the office. While the cash balance of the business is low, the salary paid to Kolem Plynthe will act as a safety valve and can be reduced if the cash is not currently available.

Personal insurance agent business plan, financial plan chart image

Projected Balance Sheet

The balance sheet reflects that assets will not need to be purchased until the second year when the business moves from the home office of Kolem Plynthe to a small commercial office space in Peristyle Gardens.

Business Ratios

The business rations for Plynthe Insurance are compared here against insurance agencies and brokerages (NAISC industry code 534210, SIC code 6411) of under $500,000 annual revenue. The accounts receivable ratio for the business is higher than the industry average as all accounts will be paid out of commissions from insurance providers after the policies have been processed and bills put through their systems. Also, the fact that the industry average S G & A expense and Advertising expense is much lower (as a percentage of sales) than that of Plynthe Insurance shows that the business can grow to a much greater scale, spreading its current relatively fixed costs over more agents and becoming more profitable in the process. As the business grows, this will be possible.

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life insurance agent business plan

Agency Performance Partners

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Insurance Agency Business Plan: How To Get Started

Posted on November 6, 2023 by Michelle Aguilar

Introduction to the Insurance Agency Business Plan

We get to the end of the year and it’s time to sit down and create your insurance agency business plan! For some agency owners they love this time of year, for others, it may be something they delay. 

However, we know hope is not a strategy, and aligning your team resources and energy is important to make sure you are running your agency and not vice versa. However, sitting with a blank page can be overwhelming. 

In this blog, we will give you an outline of how to get started on your annual insurance agency business plan. 

For some agents, they think a business plan is only needed when you first open your agency. However, every year it’s an opportunity to refocus and refresh your plans and strategy. 

We find in many insurance agencies the team is without a plan and they want to know where the agency is going! 

For this reason, we encourage every agency to sit down and create an annual insurance agency strategic plan!

Here are the top reasons your agency should create an annual insurance agency business plan:

  • Your agency grows and develops each year you need to recalibrate the team
  • Plans on what investments to make
  • Identifications of the biggest problems and solutions
  • Clarity for your team and where to focus
  • Define success! Too often we keep grinding and don’t take a moment to realize we are winning!

Let’s take a moment to identify how to get started building your plan! 

Step 1: Review Current Business Performance

To plan for the future you want to make sure you review your year and performance. If your insurance agency created a plan last year, that is a wonderful place to start! How far did you get in your plan?

Here is a list of things to think about and or review that may help you get started in reviewing your agency’s performance. 

  • As an owner what do you love and hate about your agency? Be honest – this is a great starting point to identify what is not serving you.
  • Identify the insurance agency’s strengths, weaknesses, opportunities, and threats
  • Yes – is that still on track?
  • No – this may be something you want to identify!
  • The owner/leader’s job description. This can be very fluid. Is it clear what you should be spending your time on?
  • Activity Reports – What is your team up to?
  • Overdue Activities – How backlogged is your team?
  • Book of business – What does your book look like?
  • Lost Business – Who’s leaving and why?
  • New Business – How are you winning? 

Another area you want to make sure to spend some time on is getting your team’s feedback. They may have a different perspective. 

You want to gather their feedback. The great news is we have a document you can use to gather their feedback for review!

November 2023 - Freemium Download

Once you gather your team’s feedback, take some time to review it – remember their perspective is their version of reality! 

Step 2: Setting Insurance Agency Goals 

Now that you have a clear picture of where you are and have been it’s now time to identify where you want to be. To set a goal it’s important to know where you want to go and who you want your agency to be! 

Your goals need to connect to your ultimate target. Too often agencies select random goals and they rarely get stuck because they are disconnected. 

To start building your goals you want to have 2 things handy:

  • Your agency’s 10 year Vision (what is your target 10 years from now)
  • Your agency’s values (what are the norms and rules you live by)

As you set your goals they may not all be about selling new policies. It may be getting people on EFT, running off the bottom 10% of your book, or cross-selling.  The vision has to drive the goals. 

As you’re setting goals they need to be so clear that there is no question!

We recommend looking at SMART goals:

  • Specific: You need to put a number to it!
  • Measurable: You need to be able to easily get the data and digest it!
  • Achievable: Is it something that with some effort and energy can be achieved and do you have all the tools you need
  • Relevant: Do the goals relate to your 10-year vision
  • Time: What is the deadline?

At APP we recommend your agency take your goals seriously! It’s critical you know what winning looks like. 

If you have a BIG goal we do also encourage you to put some milestones on your journey so you can celebrate being on track.  

Step 3: Reviewing the Insurance Market and Growth Opportunities

At the time of writing this blog we are experiencing a hard market. Every year you create your insurance agency business plan the market will shift and change. 

There are several market factors to consider:

  • Insurance carrier market conditions
  • Local insurance trends and law changes (for example when marijuana is legalized in a state it presents an opportunity)
  • Local agency changes (agencies selling, merging, gaining or losing carriers)

Every market condition represents opportunity if you have a strategic plan. Too many insurance agencies get stuck when a challenge arises or they are late to the party. Reviewing and researching your market allows you to position your agency to capitalize. 

Allow me to review this hard marketing we are experiencing in 2023. 

Agencies that have been following the Agency Performance Program are in positions to capitalize:

  • The team has clear job descriptions
  • Every member of the team has an incentive
  • There is clear tracking to work from facts not feelings
  • The team is already making proactive renewal reviews so the clients trust the agency
  • The sales team has as sales process to reject the unqualified leads and focus on the qualified leads

In a hard market these agencies are in a position to boost marketing and referrals because they are ready and primed to act. Agencies that do not have these items in place are struggling to build trust and scrambling with remarkets. 

Having a strategic plan based on your market will position you for the maximum growth. 

Step 4: Insurance Products and Services

At APP we believe in a 360 client. This means that every client has all the policies they can with the agency. If we can focus on earning the business from our existing clientele we reduce lead costs and boost retention. 

Too many agencies focus all on new business and miss a very equitable lead source – your clients. 

In looking at your agency it’s critical you identify if you have the right product mix and expertise. Here are some considerations:

  • Personal Lines
  • Commercial Lines
  • Life Insurance
  • Health Insurance/Medicare
  • Financial Planning Services
  • Risk Management Services

For some agencies you may be able to coordinate this in-house. For others, you may need to find a team member or strategic partnership. 

All too often agencies identify plans but we never really see it through. In your insurance agency strategic plan we highly recommend you outline a full plan, goals, and marketing plan to see it through. 

We see that agencies often focus on their comfort zone or agencies make some of these other policies optional when in fact it needs to be a requirement that every team member understands at a high level the services and how they work as well as how to transfer opportunities. 

The key to success in cross-selling is monitoring and measuring the progress – and making it a requirement. 

November 2023 - Evergreen

Step 5: Marketing & Lead Generation

In connection with selling more to your current clients your insurance agency should also be focused on expanding your reach. Personally, at APP I see agencies spend far too little on marketing and branding in comparison to other non-insurance agency businesses. 

This is generally caused due to lack of understanding and confidence in how to market the agency. 

In your insurance agency business plan, I recommend that you evaluate your current marketing strategy and also identify what you want to invest in for the year. 

There is so much your agency can do for low cost but high time expenditure. We recommend agencies at a minimum have the following marketing strategies in place:

  • High quality easy to use website
  • Search Engine Optimization (blogs, keywords, and ability to find your website for your target audience)
  • Social Media posts and interactions
  • Email marketing automation 
  • Online Reviews
  • Referral program 

This is the 101 strategy of insurance agency marketing. Many agencies may be looking to take it to the next level! If you do not have these items in place this is your starting point!

We also want to make sure that your agency has a solid sales process .  Your agency may not need more leads; you may need a better sales process.  

Step 6: Technology and Automation

The future of the independent insurance agency channel is technology-supported operations. It’s not complete operations via technology that are assisting your team. The challenge we have in the insurance space is technology is still lagging behind other industries. Insurtech is making great strides but we have some way to go. 

Integrations can be clunky and too often agencies do not spend the time understanding and setting up the technology. This leads to confusion and often the team is not using the technology – it’s frustrating them. 

It’s also very easy to get sold on new technology. I can’t tell you how many times I have encountered the following in agencies:

  • Unused/underused systems
  • Duplication of system features
  • The team not knowing how the system works
  • Lack of accountability
  • Unclarity in the process

In creating your insurance agency business plan we recommend you stop and take a technology audit! You may want to identify if your team has the best computers, enough monitors, and also headsets (yes please headsets!)

From there, you want to identify your best tech partners. I encourage agencies to not look for the cheapest partners. 

Instead, I want to focus on the best. Some systems may be a bigger investment but offer more features or better onboarding. Your team needs fewer logins not MORE. 

If you can streamline your systems your team will thank you. 

Step 7: Insurance Agency Team Training 

As you identify your vision and business plan inevitably there will be areas you need to train and develop your team. I find that many insurance agencies do not choose to follow their vision because they can get discouraged that their team doesn’t have the skills or training today that they need to hit the target. 

Now, for many agencies, they feel training their team is impossible. Everyone is busy, will it work, will people want training?

I again ask us to get out of insurance. In any other industry, training is normal and natural. We in insurance tend to make excuses on why training is inconvenient. 

We also make excuses on why we can’t achieve the best practices targets.  

As part of your agency’s business plan make sure you add in the following:

  • What training is necessary to achieve your 10-year vision
  • Do you have the ability to train in-house or do you need to look at other vendors?
  • What is the timeline for training?

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Step 7: Insurance Agency Reporting & Tracking

As you set forth on your business plan, tracking, and reporting will be critical. Unfortunately, insurance reporting is not easy or simple. It may take some time to identify how and what track. 

However, just because it is hard doesn’t mean it’s impossible and you do need to commit to finding a way. Without a commitment to reporting and tracking you have no roadmap to success.  

Here are the common reports we recommend:

  • Activity Report: What your team is doing every day
  • Overdue Activity: What is the backlog
  • New Business
  • Lost Business
  • Book of Business

The ability to share where you are each month with your team will help you celebrate wins, identify when your off track and get clues on how to succeed. 

Conclusion on Insurance Agency Business Plans

The first year you do a business plan may be your hardest! It gets easier. You will learn what works, what doesn’t, and how much to plan. 

The idea is not perfect on day one it’s getting stronger and better. Aligning your team and resources toward your vision will help you stay focused.

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Insurance Agency

Back to All Business Ideas

How to Start an Insurance Agency

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 25, 2022 Updated on February 14, 2024

How to Start an Insurance Agency

Investment range

$2,850 - $6,500

Revenue potential

$60,000 - $300,000 p.a.

Time to build

Profit potential

$54,000 - $90,000 p.a.

Industry trend

Insurance protects the things we own and the people we love, which means it’s a massive industry — worth more than a trillion dollars in the US alone. If you’re an insurance agent, you’re already profiting from it and giving your clients peace of mind, but if you start your own insurance agency you’d have a broader impact, more control and higher income. 

But before you start writing policies, you’ll need to understand the business launch process. Luckily, this step-by-step guide has you covered with all the information you need to launch a lucrative insurance agency. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting an insurance agency has pros and cons to consider before deciding if it’s right for you. 

  • Good Money – Get healthy commissions on insurance premiums
  • Flexibility – Run your business from home
  • Provide Peace of Mind – Help people protect their possessions and family
  • Crowded Market – The market is saturated with insurance agencies
  • Continuing Education – To meet strict education and licensing requirements

Insurance industry trends

Industry size and growth.

  • Industry size and past growth – The US insurance industry was worth over $1 trillion in 2020.(( https://www.statista.com/topics/3140/insurance-industry-in-the-us/#dossierKeyfigures )) 
  • Growth forecast – The US insurance industry is expected to continue to grow for the next five years. 
  • Number of businesses – In 2021, 1,225,407 finance and insurance businesses were operating in the US. 
  • Number of people employed – In 2021, the US finance and insurance industry employed 7,509,253 people.(( https://www.ibisworld.com/united-states/market-research-reports/finance-and-insurance-sector/ ))

insurance industry size and growth

Trends and challenges

Trends in the insurance industry include:

  • Tech-enabled data, including data about driving, is making insurance premiums more personalized.
  • AI and automation technologies are enabling faster insurance claims processing.

Challenges in the insurance industry include:

  • Insurance agencies are facing pressure to digitalize their business processes, creating the need for additional investment.
  • The trend toward purchasing insurance online is decreasing revenues for independent agencies, which often lack the resources for e-commerce. 

insurance industry Trends and Challenges

Demand hotspots

  • Most popular states – The most popular states for insurance agents are Vermont, Hawaii, and Ohio.(( https://www.zippia.com/insurance-agent-jobs/best-states/ )) 
  • Least popular states – The least popular states for insurance agents are New Mexico, Idaho, and Georgia. 

insurance industry demand hotspots

What kind of people work in insurance?

  • Gender –   48.4% of insurance agents are female, while 51.6% are male.(( https://www.zippia.com/insurance-agent-jobs/demographics/ ))
  • Average level of education – The average insurance agent has a bachelor’s degree.
  • Average age – The average insurance agent in the US is 45.9 years old.

insurance industry demographics

How much does it cost to start an insurance agency business?

Startup costs for an insurance agency range from $2,800 to $6,500. Costs include a computer, a website, and a marketing budget. These numbers assume that you will start your agency from home.

You’ll need to be licensed in all types of insurance. Every state has its own education and licensing requirements, so check with your state’s licensing board.

How much can you earn from an insurance agency business?

Your income will depend on the type of insurance sold. You’ll earn a commission of about 15% of the annual premium. These calculations assume that your average customer will pay $2,000 per year on various types of insurance. Your profit margin will be high when you’re working by yourself, about 90%. 

In your first year or two, you could work from home and sell 200 policies per year, bringing in $60,000 in annual revenue. This would mean $54,000 in profit, assuming that 90% margin. As you start to get referrals, sales could climb to 1000 policies a year. At this stage, you’d rent a commercial space and hire staff, reducing your profit margin to around 30%. With annual revenue of $300,000, you’d make a healthy profit of $90,000.

insurance agency earnings forecast

What barriers to entry are there?

There are a few barriers to entry for an insurance agency. Your biggest challenges will be:

  • Meeting the education and licensing requirements
  • The massive competition in the insurance industry

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Step 2: hone your idea.

Now that you know what’s involved in starting an insurance agency, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research insurance agencies in your area to examine their products, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing an independent insurance agency that sells errors and omissions (EO) insurance, or an agency that works with a certain insurance carrier. 

life insurance agent business plan

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as life insurance or homeowner’s insurance.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

Your best bet is to become licensed in all types of insurance so that you have more revenue potential. You can offer both personal and business insurance. 

How much should you charge for insurance?

Your prices will be dependent on the premiums that the insurance carriers quote for each client. Your commission will depend on the type of insurance, but will typically be about 15%. 

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be consumers and businesses. You should spread out your marketing to include TikTok, Instagram, Facebook, and LinkedIn. 

Where? Choose your business premises

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out an office. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

  • Central location accessible via public transport
  • Ventilated and spacious, with good natural light
  • Flexible lease that can be extended as your business grows
  • Ready-to-use space with no major renovations or repairs needed

insurance agency idea rating

Step 3: Brainstorm an Insurance Company Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “insurance” or “insurance agency”, boosts SEO
  • Name should allow for expansion, for ex: “Apex Insurance Solutions” over “AutoShield Insurance Agency” or “Sportsman’s Insurance Group”
  • Avoid location-based names that might hinder future expansion
  • Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create an Insurance Agency Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary: Provide a brief summary of your insurance agency’s mission to offer comprehensive insurance solutions and excellent customer service.
  • Business Overview: Describe your insurance agency’s focus, whether it’s personal, commercial, or a mix, and emphasize the types of insurance you specialize in, like auto, home, life, or business insurance.
  • Product and Services: Detail the insurance products you offer, including coverage options, policies, and any unique features or add-ons that set your agency apart.
  • Market Analysis: Analyze the insurance market in your target area, including demographics, competitors, and the demand for insurance services.
  • Competitive Analysis: Assess your competition in the insurance industry, highlighting their strengths and weaknesses, pricing strategies, and customer acquisition methods.
  • Sales and Marketing: Explain your marketing strategies, which may involve partnerships with local businesses, digital marketing, or networking within the community.
  • Management Team: Showcase the expertise and qualifications of your team, particularly in insurance sales, underwriting, claims processing, and customer relations.
  • Operations Plan: Describe your agency’s daily operations, from client onboarding to policy administration and claims handling, ensuring efficiency and excellent service.
  • Financial Plan: Provide financial projections, including startup costs, revenue forecasts, and profit margins, outlining your agency’s path to profitability.
  • Appendix: Include additional documents such as insurance industry certifications, testimonials from satisfied clients, or case studies demonstrating successful insurance coverage.

what to include in a business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to insurance agencies. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your insurance agency will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

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life insurance agent business plan

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

life insurance agent business plan

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding an insurance agency business. 

types of business financing

Step 8: Apply for Insurance Business Licenses and Permits

Starting an insurance agency business requires obtaining a number of licenses and permits from local, state, and federal governments.

You’ll need an insurance broker’s license and various types of insurance agent licenses. Education and licensing requirements vary by state. You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your insurance agency business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

types of business insurance

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as  Vertafore ,  EZLynx , or  Zywave , to manage your leads, sales, policies, invoicing, and payments. 

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google.

Here are some powerful marketing strategies for your future business:

  • Localized Sponsorships: Partner with local events, sports teams, or community organizations to sponsor their activities, gaining exposure among your target audience and establishing a trustworthy local presence.
  • Educational Workshops: Host workshops or webinars on insurance-related topics, providing valuable information to potential clients and positioning your agency as an authority in the field.
  • Customer Referral Program: Encourage satisfied clients to refer friends and family by implementing a referral program with incentives, such as discounts or small rewards for both the existing and new clients.
  • Strategic Partnerships: Build relationships with other local businesses, such as real estate agencies or car dealerships, for mutual referrals and cross-promotions.
  • Social Media Engagement: Leverage social media platforms to engage with your audience by sharing relevant content, answering queries, and participating in community discussions, showcasing your agency’s expertise.
  • Online Reviews and Testimonials: Actively encourage satisfied clients to leave positive reviews on platforms like Google My Business or Yelp, enhancing your online reputation and credibility.
  • Targeted Direct Mail Campaigns: Send personalized and targeted direct mail campaigns to specific demographics within your local area, emphasizing the benefits of your insurance services.
  • Mobile Optimization: Ensure your online presence, including emails and website, is optimized for mobile devices, as many potential clients may access information through smartphones and tablets.
  • Content Marketing: Develop high-quality, informative content through blog posts, articles, or videos that address common questions and concerns related to insurance, showcasing your agency’s expertise.
  • Customer Loyalty Programs: Implement loyalty programs that reward clients for long-term relationships with your agency, fostering customer retention and positive word-of-mouth.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your insurance agency meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your insurance agency business could be: 

  • Protect your family long-term with life insurance and annuities
  • A family-run agency for all your insurance needs 
  • We’ll shop for the best insurance rates for you

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running an insurance agency business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in insurance agencies for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in insurance. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for an insurance agency business include:

  • Licensed Insurance Agents – sell insurance policies
  • Customer Service Representatives – answer calls, make appointments
  • Receptionist – greet customers
  • General Manager – scheduling, accounting
  • Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run an Insurance Business – Start Making Money!

In a trillion-dollar industry, a startup insurance agency has enormous potential. Almost everyone has some type of insurance, and most people and businesses have more than one type. If you’re a licensed insurance agent or want to become one, starting a thriving insurance agency is not too difficult if you have a passion for serving customers and addressing their needs. 

You’ve done your business homework now, so it’s time to get to work ensuring your future success!

  • Insurance Agency Business FAQs

An insurance agency can be very profitable. You’ll just need to invest in some marketing and serve your customers well by finding them the best products and premiums and you can be successful.

You’ll need to be licensed in the type of insurance you want to sell. Every state has its own education and licensing requirements, so check with your state’s licensing board.

To differentiate your insurance agency from competitors in the market, you can specialize in a niche, provide personalized service, highlight unique offerings, leverage technology, and build strong relationships with clients.

Effective marketing strategies for promoting an insurance agency include targeted digital advertising, content marketing, referral programs, community involvement, and utilizing online reviews and testimonials.

To build a client base for your insurance agency, define your target market, develop a strong online presence, network and build relationships, offer incentives for new clients, and leverage existing contacts to spread the word about your agency.

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm an Insurance Company Name
  • Create an Insurance Agency Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Insurance Business Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run an Insurance Business - Start Making Money!

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Crafting an Effective Insurance Agency Business Plan

If you're an independent insurance agent, you know that success doesn't happen by chance. It requires strategic planning and a clear roadmap for the future. That's where an insurance agency business plan comes into play. 

In this guide, we'll explore what a business plan is, why it's essential, and how to create one tailored to your home insurance agency.

At a glance:

  • Crafting a well-defined insurance agency business plan provides strategic direction and goal-setting for success.
  • A comprehensive business plan allows for adaptability in an ever-evolving industry.
  • Defining your brand, researching funding options, and staying compliant with regulations, are the ingredients that can transform your business plan into an effective tool for growth.

Benefits of having a business plan

Having a solid roadmap is like holding a compass in a dense forest. It not only guides you on how to become a successful insurance agency, but also ensures you stay on course.

Strategic direction

So let’s continue that analogy: you’re on a road trip without a map, compass, or GPS. You might eventually reach your destination, but it would be a long and uncertain journey. Similarly, running an insurance agency without a business plan is like traveling without a guide. A well-crafted plan provides a clear path and helps you stay focused on your goals.

Goal setting

Setting realistic and achievable goals is vital for any business. Your insurance agency business plan acts as a compass, allowing you to establish clear objectives. Whether you want to increase your client base, revenue, or expand your services, a business plan helps you chart the course.

Investor confidence

If you find yourself in a place to seek external funding, whether from investors or lenders, a comprehensive business plan is a must. It demonstrates that you've thought through your business strategy, increasing your chances of securing financial support.

Adaptability

The insurance industry is never stagnant, and as such adaptability is key. A business plan isn't set in stone; it's a living document that can be adjusted as circumstances change. If done correctly, it allows you to stay flexible and make informed decisions as market trends shift.

Key components of an insurance agency business plan

Your business plan is the document that transforms your vision into a tangible reality, ensuring your journey as an independent insurance agent is not only successful but prosperous too. 

Let’s explore the key components of an effective business plan, including the executive summary, company overview and more. 

Executive summary

The executive summary serves as the elevator pitch for your entire business plan. It's designed to capture the reader's attention and give them a quick, compelling overview of your insurance agency. You'll want to concisely highlight your agency's mission, vision, and goals. Think of it as distilling your agency's essence into a few powerful sentences. It's an invitation for the reader to learn more about your agency's journey.

Company overview

The company overview is your opportunity to introduce your insurance agency in detail. It's where you set the stage for the rest of your business plan. In this section, you’ll want to dive into the history of your agency, including its founding story, location(s), and size. You should also describe every type of insurance product you offer and provide a snapshot of what makes your agency unique.

Industry analysis

The industry analysis puts your industry knowledge to good use. It's all about understanding the broader insurance market, including its trends, challenges, and opportunities. In this section, you'll research and present data and insights into the insurance industry. Discuss market trends, regulatory changes, and any challenges that could impact your independent agency. Identifying opportunities within the industry allows you to position your agency effectively to take advantage of them.

Customer analysis

Understanding your target market is essential for tailoring your services and marketing efforts effectively. Create detailed buyer personas that encompass their needs, preferences, and pain points. This information is the foundation for developing products and services that resonate with your audience.

Competitive analysis

Knowing your competition is about gaining insights into their strengths and weaknesses. When performing your market analysis, or market research, be sure to look at factors like their market share, marketing strategy, pricing models, and customer service practices. Understanding how you stack up against the competition will help you develop a winning strategy that sets your agency apart.

Marketing plan

Your marketing plan is the strategic playbook for how you'll attract and retain clients. Specify your marketing channels, both online and offline; outline your budget and set measurable goals. Whether it's through digital advertising, content marketing, or print advertising, your marketing plan should maximize your independent insurance agency's reach and impact.

Operations plan

The operations plan is the behind-the-scenes blueprint for how your independent agency runs day-to-day. Detail your team structure, office setup, and technology requirements. It's about ensuring smooth workflow and efficient service delivery. This section gives a clear picture of how your agency operates on a daily basis.

Management team

Your management team is the engine that drives your agency. Introduce the key members of your management team and highlight their expertise. Explain how their skills and experiences contribute to the agency's success. 

Financial plan

The financial plan is the heart of your business plan. It's where you demonstrate that your agency is not just a vision but a financially viable venture. For any enterprise, including insurance agencies, it’s important to provide detailed financial projections in your business plan, including income statements, balance sheets, and cash flow statements. Set clear financial goals and explain how you intend to achieve them.

Tips for creating an effective insurance agency business plan

Creating an insurance agency business plan is akin to crafting that roadmap we talked about earlier. But here's the twist—this isn't just any road; it's twisting and on an ever-changing landscape. To navigate it successfully, you need more than just directions; you need insider tips and tricks.

Define your brand

Your brand is more than just a logo; it's who you are. Define your brand identity, including your mission statement, core values, and unique selling proposition. A strong brand will set you apart in a crowded market.

Research funding options

If you need capital to start or expand your agency, explore different funding options, which could include personal savings, loans, or investors. Your business plan should outline your funding needs and how you intend to secure the necessary capital.

Apply for licenses

Ensure that you comply with all regulatory requirements in your area. This includes obtaining the necessary licenses and insurance policies to operate legally. Failing to do so could jeopardize your agency's success.

Set goals and establish metrics

Your business plan should include specific, measurable, and time-bound goals. Track key performance indicators to measure your progress and adjust your strategy accordingly. Regularly reviewing and updating your plan keeps you on the path to success.

A strategic roadmap for success

For an independent insurance agency, a well-crafted business plan is not simply a document; it's a dynamic tool that provides strategic direction, fosters adaptability, and instills investor confidence. By defining your brand, understanding your market, and detailing your operational and financial strategies, your insurance agency business plan becomes the compass guiding you through the complexities of the industry. 

With clear goals, a solid management team, and a proactive approach to change, your agency can navigate the insurance industry effectively, ensuring not only agency survival but also sustainable growth

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10+ Insurance Business Plan Examples [ Health, Life, Funeral ]

Insurance Business Plans

Back in 2018, the Insurance Information Institute (III) reported that the insurance industry’s written premiums reached USD 1.22 trillion worth in the United States alone. In line with this, fifty-one percent consists of car and other property insurance, while the forty-nine percent are covered by health and annuity or life insurance. With that much worth in mind, making your very own insurance agency is surely a good idea. So, what’s stopping you? Don’t waste time and create a business plan that outlines your future business process, market analysis , SWOT analysis , marketing strategies, budget , and other business development coverage! For your convenience in planning your financial protection service provider business, we encourage you to look at our examples below!

10+ Insurance Business Plan Examples

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What Is an Insurance Business Plan?

An insurance business plan is a process document covering how an insurance agency will be developed and maintained. In the blog site Now From Nationwide, such a document is referred to as a roadmap towards a business’s success . The same article shared that it provides entrepreneurs a clear understanding of all aspects of a business right from its operations to the complete description of its products or services. This document is necessary, especially for startup businesses, to acquire much-needed financial assistance from bank loans or investors. It is also a crucial element in the documentation policy or documentation plan of the business.

Types of Insurance Most People Need

There are many types of insurance , with each of them serving a distinct purpose. However, not all of them are necessary for most people. Investing in the wrong insurance policy can obviously do more harm than good. Here are the types of insurance that people must have:

1. Life Insurance – covers your funeral expenses while securing the financial assistance of your beneficiaries 2. Health Insurance – insure people from medical expenses 3. Disability Insurance – provides financial assistance to workers who lost the capability to work due to a certain disability 4. Auto Insurance – indemnifies people during vehicle mishaps

How To Create an Insurance Business Plan

Every element of a business plan is essential for the development and sustainability of a business. Because of that fact, there’s a need for you to be thorough and concise on its content. Not only those, you also have to make it in accordance with the standard documentation procedure . In order for you to achieve the aforementioned qualities, we have made our standardized outline ready for you. Check them out below.

1. Provide the Executive Summary

Even though the executive summary is the first section of a business plan, it is written last. Its role is to make a good first impression to the readers by abiding by the proper executive summary writing practices. This section must give brief details on the overall business, long-term goals , products or services, target market, methodologies, and financial outlook.

2. Present the Business Overview

The business overview section comes right after the executive summary . In this section, you give out the full details of the mission statement , short-term and long-term goals , target market, business structure, competitive advantage, as well as the product and service descriptions. These areas will help readers know what kind of business you have, how you can sustain it, and who your audience will be.

3. Write Down Sales & Marketing Strategy

After presenting the business overview, write down the sales and marketing strategies for your business. With most business activities shifting to digital platforms, both the sales and marketing aspects of a business plan should focus on online engagement. In fact, many insurance companies attract potential policyholders through their respective websites and social media accounts. The same goes in the selling of these policies.

4. Advance the Operations & Management Processes

Once the strategies for both sales and marketing aspects have been laid down, give the full details on how your business will operate and how it will be sustained in the years to come. It is in this section where you have to proffer various insurance workflows and methodologies. The stakeholders for each of your business’s departments are also considered in this part, along with their job descriptions.

5. Summarize Financial Plan

To conclude your business plan, summarize your financial plan. This should thoroughly discuss the money that you’ll be getting to get your business started and how you’ll be getting them. If you’re a startup, the most common way is to reach out to banks to make loans, which pretty much require business plans.

What is an insurance policy?

An insurance policy is a contract that binds the insurer and the insured. It provides complete details of the premium payment, insurance coverage, and more. The most common provision in all insurance policies is the insurer’s rights to withhold coverage if the insured refuses to pay the premiums.

How does an insurance company make money?

An insurance company makes money in two ways. The first one is through underwritings, where the insurer gambles to offer coverage to the insured with high hopes to collect more money than the payouts. The second one is with investments. Whenever the insured pays their premium, the insurer places them down in financial markets to grow.

What happens to the insurance company when policyholders decide to get their cash back?

Insurance companies not just secure the money of the policyholders, but also grow them. Once these policyholders find that out, they will most likely try to withdraw them right away along with the cash value. At the same time, they close their accounts.

When such a circumstance happens, all the liabilities that the insurance company holds will end. Moreover, it keeps the paid premiums but pays the customer with deductions on the interests brought about by investments. These interests and other remaining cash goes directly to the company’s revenue.

If helping out individuals does not always go hand in hand with making profits, then an insurance business is a special case. There’s no denying that such a business is too risky for an entrepreneur. However, we can’t also disagree with the fact that it can be profitable when done carefully. And, an insurance business plan is a perfect document that can help you with being so.

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How to Find the Best Travel Insurance

Elina Geller

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

Table of Contents

What travel insurance covers

How much does travel insurance cost, types of travel insurance, how to get travel insurance, what to look for in travel insurance, best travel insurance comparison sites, which insurance company is best for travel insurance, when to skip travel insurance, travel insurance, recapped.

Travel insurance can cover medical expenses, emergencies, trip interruptions, baggage, rental cars and more.

Cost is affected by trip length, pre-existing medical conditions, depth of coverage, your age and add-ons.

You can get it through credit cards or third-party companies, & can shop on travel insurance comparison sites.

Before buying, evaluate risks, know existing coverage, obtain quotes online and review policy details warily.

Skip it if you buy flexible airfare and hotels, already have coverage or only book refundable activities.

Booking travel always carries some degree of uncertainty. Travel insurance provides a safety net so you can step out with confidence. You may not need travel insurance for inexpensive trips, but it can provide a sense of security when you prepay for pricey reservations, a big international trip or travel during cold and flu season, which can be unpredictable.

According to insurance comparison site Squaremouth, travelers in 2023 spent an average of $403 for comprehensive coverage, compared to $96 for medical-only policies. Comprehensive plans typically cost between 5% and 10% of the insured trip cost.

Since that price tag is no small amount, it helps to know how to shop smart for travel insurance. Here's how to find the right travel insurance plan for you and your next adventure.

Depending on the type of coverage you’re looking for, the chart below will help you determine what to look for when selecting a policy:

Depending on the policy, travel insurance reimburses you or offers services when something goes awry. There’s even coverage for the worst-case scenario: if you die in an accident while traveling. Accidental death coverage pays your beneficiary a lump sum in that case.

Before you buy, take a little time to get familiar with different types of travel insurance products, how it’s priced, and what it covers and excludes. If you’re traveling during these uncertain times, you’ll want to make sure that the policy you select covers coronavirus-related emergencies. Usually, the more thorough the coverage, the more it will cost.

Travel insurance costs vary depending on:

Length and cost of the trip: The longer and more expensive the trip, the higher the policy cost.

Cost of local health care: High health-care costs in your destination can drive up the price of trip insurance.

Medical conditions you want covered: Conditions you already have will increase the cost of travel insurance coverage.

Amount and breadth of coverage: The more risks a policy covers, the more it will cost.

Your age: Generally the older you are, the higher the price.

Any optional supplement you add to your policy : Cancel For Any Reason , Interrupt For Any Reason and more.

Keep these factors in mind when considering different travel insurance options.

You’ll find a wide selection of travel protection plans when you shop for a policy.

Typically, travel insurance is sold as a package, known as a comprehensive plan, which includes a variety of coverage.

Here are seven of the most common types of travel insurance:

Travel medical insurance

These plans provide health insurance while you’re away from home. Although in some ways these policies work like traditional health plans, generally you cannot use travel health insurance for routine medical events. For example, a routine medical checkup is usually not covered. In addition, these policies often include limitations on coverage and exclusions for pre-existing conditions.

Although most travel insurance plans cover many recreational activities, such as skiing and horseback riding, they often exclude adventure sports, such as skydiving or parasailing, or competition in organized sporting events. You may need to buy a special travel policy designed for adventure or competitive sports.

International travel insurance

Most likely, your U.S.-based medical insurance will not work while you’re traveling internationally, and Medicare does not provide any coverage once you leave the United States outside of a few very specific exemptions. If you plan on traveling abroad, purchasing travel medical insurance could make a lot of sense.

» Learn more: Travel medical insurance: Emergency coverage while you travel internationally

Trip cancellation, interruption and delay

Trip cancellation coverage reimburses you for prepaid, nonrefundable expenses if the tour operator goes out of business or you have to cancel the trip for one of the covered reasons outlined in the policy, such as:

Your own illness.

The illness or death of a family member who’s not traveling with you.

Natural disasters.

Trip interruption insurance covers the nonrefundable cost of the unused portion of the trip if it is interrupted due to a reason outlined in the policy.

Trip delay coverage reimburses you for expenses such as lodging and meals if you’re delayed during a trip (e.g., your flight gets canceled due to weather ).

Many package policies cover all three. These policies are different from the cancellation waivers that cruise lines and tour operators offer, the Insurance Information Institute says. Waivers are cheap, ranging from $40 to $60, and often include restrictions. For example, according to the institute, waivers might not refund your money if you cancel immediately before departure. Waivers are technically not insurance policies.

Some companies offer additional layers of coverage at extra cost. “Cancel For Any Reason” coverage will reimburse a large part of the trip cost, no matter why you back out. And some companies let you pay extra to cover pre-existing conditions if you cancel for medical reasons.

Some insurers and comparison sites let you customize a policy by choosing types of coverage a la carte. For example, TravelInsurance.com is a comparison site that provides quotes from different providers.

Baggage and personal belongings

How does lost luggage insurance work? This coverage reimburses you for baggage and personal belongings that are lost, stolen or damaged during the trip. Some plans also reimburse you for extra expenses if you experience a baggage delay for more than a certain period, such as 12 hours.

Your renters or homeowners insurance may cover personal belongings while you are traveling. It’s best to review your homeowners insurance policy to determine the level of coverage it provides so you do not end up paying for a benefit you already have.

» Learn more: Baggage insurance explained

Emergency medical assistance, evacuation and repatriation

This coverage pays medical expenses if you get sick or injured on a trip . Medical evacuation coverage pays for transporting you to the nearest hospital, and medical repatriation pays for flying you to your home country.

» Learn more: Can I get travel insurance for pre-existing medical conditions?

24-hour assistance

This service is included with many package plans. The insurer provides a 24-hour hotline that you can call when you need help, such as booking a flight after a missed connection, finding lost luggage, or locating a doctor or lawyer.

Generally, travel insurance companies do not cover sports or any activity that can be deemed risky. If you’re thinking of incorporating adventurous activities into your vacation, choose a plan that includes adventure sports coverage.

Most travel insurers cover a wide array of services, but the specific options vary. Some plans include concierge services, providing help with restaurant referrals, tee time reservations and more. Many services also offer information before the trip, such as required vaccinations. The only way to know what’s included is to read the policy.

» Learn more: Should you insure your cruise?

Accidental death and dismemberment insurance

This coverage pays a lump sum to your beneficiary, such as a family member, if you die in an accident while on the trip. Accidental death and dismemberment insurance policies also pay a portion of the sum to you if you lose a hand, foot, limb, eyesight, speech or hearing. Some plans apply only to accidental death in a plane.

This coverage may be duplicative if you already have sufficient life insurance, which pays out whether you die in an accident or from an illness. You may also already have accidental death and dismemberment insurance through work, so it's best to check your policies to ensure you’re not overpaying.

» Learn more: NerdWallet's guide to life insurance

Rental car coverage

Rental car insurance pays for repairing your rental car if it’s damaged in a wreck, by vandals or in a natural disaster. The coverage doesn't include liability insurance, which pays for damage to other vehicles or for the medical treatment of others if you cause an accident and are held responsible.

Ask your car insurance company whether your policy will cover you when renting cars on the trip. U.S. car insurance policies generally don’t cover you when driving in other countries, except Canada.

Car insurance requirements are complex because they vary among countries. You can usually purchase liability insurance from the rental car company. Learn about car insurance requirements by searching for auto insurance by country on the U.S. Embassy website .

» Learn more: Best credit cards for rental car coverage

A note about single vs. long-term policies

Single trip insurance plans are a great option for those going on a single trip for a specific length of time (e.g., a two-week vacation) and then returning home. The price of the policy is usually determined by the cost of the trip.

Long-term travel policies cover you for multiple trips, but there are limitations to how long you can be away from home, if you can return home during your travels and how many trips you can take. In addition, trip cancellation and interruption coverage is either not offered or capped at a dollar amount that can be significantly below the total cost of all the trips taken during the covered period.

Long-term travel insurance plans — often called 'multi-trip' or 'annual travel insurance' — are a suitable option for those who travel often and are satisfied with the amount of trip cancellation coverage for all the trips they take over the duration of the policy.

» Learn more: How annual (multi-trip) travel insurance works

Below, we include how to obtain travel insurance, along with the pros and cons of each option.

Some credit cards offer trip cancellation and rental car insurance if you use the card to book the trip or car.

When you book a trip with your credit card, depending on the card you use, you may already receive trip cancellation and interruption coverage.

» Learn more: 10 credit cards that provide travel insurance

Here are a handful of credit cards with travel insurance benefits.

Chase Sapphire Preferred Credit Card

on Chase's website

Chase Sapphire Reserve Credit Card

on American Express' website

Chase Ink Business Preferred Credit Card

• Trip delay: Up to $500 per ticket for delays more than 12 hours.

• Trip cancellation: Up to $10,000 per person and $20,000 per trip. Maximum benefit of $40,000 per 12-month period.

• Trip interruption: Up to $10,000 per person and $20,000 per trip. Maximum benefit of $40,000 per 12-month period.

• Baggage delay: Up to $100 per day for five days.

• Lost luggage: Up to $3,000 per passenger.

• Travel accident: Up to $500,000.

• Rental car insurance: Up to $75,000.

• Trip delay: Up to $500 per ticket for delays more than 6 hours.

• Travel accident: Up to $1 million.

• Rental car insurance: Up to the actual cash value of the car.

• Trip delay: Up to $500 per trip for delays more than 6 hours.

• Trip cancellation: Up to $10,000 per trip. Maximum benefit of $20,000 per 12-month period.

• Trip interruption: Up to $10,000 per trip. Maximum benefit of $20,000 per 12-month period.

Terms apply.

Pros: Coverage is free.

Cons: You can’t customize the insurance to meet your needs. Most credit cards offer secondary car rental insurance, which pays for the costs not covered by your regular car insurance plan.

Travel agents and travel reservation sites

You can buy travel insurance when you book your flight, hotel and car rental.

Pros: Buying is as quick and easy as clicking “yes” when you book reservations. Coverage is inexpensive.

Cons: You can’t customize the coverage.

» Learn more: Airline travel insurance vs. independent travel insurance

Travel insurance comparison sites

You can compare different policies and review quotes at once based on the trip search criteria you’ve input into the search form. Examples include marketplaces like Squaremouth or TravelInsurance.com.

Pros: You can choose a policy that fits your needs and compare policies and pricing in one place.

Cons: Comparing multiple policies takes time.

Travel insurance companies

You can purchase travel insurance directly from an insurance provider.

Pros: You can choose a policy that fits your needs. Many travel insurer websites also offer information to help you understand the coverage.

Cons: You’ll need to go to multiple websites to compare coverage and pricing.

» Learn more: The best travel insurance companies right now

Keep these tips in mind when you’re considering a trip insurance policy.

Evaluate the financial risks you face when traveling. Can you bear those costs yourself, or do you want insurance?

Examine what coverage you already have: Does your credit card offer travel insurance? Do you have renters or homeowners insurance to cover belongings? What is the deductible? Will your health plan cover you in all the locations where you travel?

Get quotes for trip insurance online. Choose a package of the benefits you need and compare prices for similar coverage among carriers.

Narrow your choices and then read the policy fine print to understand what’s covered, what’s excluded and the limits on coverage. You may find that the lowest-priced policy is too restrictive and that paying a little more gets you the coverage you need. Or you might find that the cheapest, most basic policy fits the bill.

If you don’t know which provider to go with, it makes sense to browse a list of plans on a travel insurance comparison site. These online marketplaces will often include plans from the best travel insurance companies along with customer reviews.

Squaremouth

life insurance agent business plan

Compare plans from more than 30 providers.

Over 86,000 customer reviews of insurers.

Under its Zero Complaint Guarantee, Squaremouth (a NerdWallet partner) will remove a provider if any customer complaint isn't resolved to its satisfaction.

Has a filter option to see policies that provide COVID-coverage.

TravelInsurance.com

life insurance agent business plan

Compare plans from 13 providers.

See good and poor customer ratings and reviews for each insurer when you receive quotes.

“Learning Center” includes travel insurance articles and travel tips, including important how-to information.

Quotes provided from each provider include a link to COVID-19 FAQs, making it easy for customers to review what’s covered or not.

InsureMyTrip

life insurance agent business plan

Compare plans from more than two dozen providers.

More than 70,000 customer reviews.

“Anytime Advocates” help customers navigate the claim process and will work on behalf of the customer to help with appealing a denied claim.

Includes a link to plans that offer COVID coverage.

life insurance agent business plan

Compare plans from 11 providers.

Search coverage by sporting activity, including ground, air and water sports.

Many types of plans available for students, visiting family members, new immigrants, those seeking COVID quarantine coverage and more.

life insurance agent business plan

Compare different insurance plans from 35 providers.

Over 5,600 customer reviews on Trustpilot, with an average 4.9 stars out of five.

Formerly known as AardvarkCompare, AARDY includes a “Travel Insurance 101” learning center to help customers understand various policies and benefits.

Quote search results page includes COVID-coverage highlighted in a different color to make it easier for customers to review related limits.

Whether you’re looking for an international travel insurance plan, emergency medical care, COVID coverage or a policy that includes extreme sports, these providers have you covered.

Our full analysis and more details about each organization can be found here: The Best Travel Insurance Companies Today .

Allianz Global Assistance .

Travel Guard by AIG .

USI Affinity Travel Insurance Services .

Travel Insured International .

World Nomads .

Berkshire Hathaway Travel Protection .

Travelex Insurance Services .

Seven Corners .

AXA Assistance USA .

There are a few scenarios when spending extra on travel insurance doesn't really make sense, like:

You booked flexible airline tickets.

Your hotel room has a good cancellation policy.

It's already included in your credit card.

You haven't booked any nonrefundable activities.

» Learn more: When you don't need travel insurance

Yes, especially for nonrefundable trips and travel during the COVID-era. Whether you purchase a comprehensive travel insurance policy or have travel insurance from your credit card, you shouldn't travel without having some sort of travel protection in place to safeguard you and your trip. Travel insurance can protect you in case of an unexpected emergency such as a canceled flight due to weather, a medical event that requires hospitalization, lost luggage and more.

There are many good travel insurance policies out there and a policy that may be great for you may not be good for someone else. Selecting the best plan depends on what coverage you would like and your trip details.

For example, World Nomads offers a comprehensive travel insurance policy that has excellent coverage for adventure sports. Allianz provides coverage for trips of varying lengths of time through its single trip plans and multi-trip plans. Some providers offer add-on options like Cancel For Any Reason travel insurance. If you’re not sure which plan to go with, consider looking at trip insurance comparison sites like Squaremouth or Insuremytrip.

Yes, you can. However, it's better to purchase it sooner rather than later, ideally right after booking your trip because the benefits begin as soon as you purchase a policy.

Let’s say you’re going on a trip in a month and a week before departure, you fall and break your leg. If you’ve purchased a travel insurance policy, you can use your trip cancellation benefits to get your nonrefundable deposit back.

Most comprehensive travel insurance plans offer trip cancellation, trip interruption, emergency medical and dental, medical evacuation, trip delay and lost luggage coverage. Many plans offer COVID coverage, but you’ll always want to check to ensure that the policy you choose provides that benefit if you’re traveling during these times. Some plans may also allow you to add features like Cancel For Any Reason travel insurance.

It depends which credit card you have. Premium travel cards like the Chase Sapphire Reserve® and The Platinum Card® from American Express offer travel insurance benefits if you book a trip using your card or points.

However, the coverage provided by the credit cards is usually lower than if you purchased a standalone policy. Review the travel insurance benefits on your credit card and check that the limits are adequate before foregoing from purchasing a separate plan.

Let’s say you’re going on a trip in a month and a week before departure, you fall and break your leg. If you’ve purchased a travel insurance policy, you can use your

trip cancellation benefits

to get your nonrefundable deposit back.

It depends which credit card you have. Premium travel cards like the

Chase Sapphire Reserve®

The Platinum Card® from American Express

offer travel insurance benefits if you book a trip using your card or points.

Unpredictability is one of the mind-opening joys of travel, but travel insurance should contain no surprises. The time you spend to understand your options will be well worth the peace of mind as you embark on your next adventure.

Whether you’re seeking a single or a long-term policy, each travel insurance option offers different strengths and weaknesses. Choosing the right policy depends on your trip needs, your budget and how important various benefits are to you.

Keep reading

If you want to dig in deeper to world of travel insurance, these resources will point you in the right direction.

What is travel insurance? How much is travel insurance? Is travel insurance worth it? What does travel insurance cover? Does travel insurance cover COVID?

How to maximize your rewards

You want a travel credit card that prioritizes what’s important to you. Here are our picks for the best travel credit cards of 2024 , including those best for:

Flexibility, point transfers and a large bonus: Chase Sapphire Preferred® Card

No annual fee: Bank of America® Travel Rewards credit card

Flat-rate travel rewards: Capital One Venture Rewards Credit Card

Bonus travel rewards and high-end perks: Chase Sapphire Reserve®

Luxury perks: The Platinum Card® from American Express

Business travelers: Ink Business Preferred® Credit Card

1x-10x Earn 5x total points on flights and 10x total points on hotels and car rentals when you purchase travel through Chase Ultimate Rewards® immediately after the first $300 is spent on travel purchases annually. Earn 3x points on other travel and dining & 1 point per $1 spent on all other purchases

60,000 Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $900 toward travel when you redeem through Chase Ultimate Rewards®.

1x-5x 5x on travel purchased through Chase Ultimate Rewards®, 3x on dining, select streaming services and online groceries, 2x on all other travel purchases, 1x on all other purchases.

60,000 Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 toward travel when you redeem through Chase Ultimate Rewards®.

Chase Southwest Rapid Rewards® Plus Credit Card

1x-2x Earn 2X points on Southwest® purchases. Earn 2X points on local transit and commuting, including rideshare. Earn 2X points on internet, cable, and phone services, and select streaming. Earn 1X points on all other purchases.

30,000 Limited-time offer: Earn Companion Pass® good through 2/28/25 plus 30,000 points after you spend $4,000 on purchases in the first 3 months from account opening.

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Laura D. Adams

Insurance & Finance Analyst

Laura Adams is one of the nation’s leading finance, insurance, and small business authorities. As an award-winning author, spokesperson, and host of the top-rated Money Girl podcast since 2008, millions of readers and listeners benefit from her practical advice. Her mission is to empower consumers to live healthy and rich lives by planning for the future and making smart money decisions. She rec...

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UPDATED: Nov 3, 2014

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IMAGES

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