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How to Start a Laundry Business: The Ultimate Step-by-Step Guide

Nina Godlewski

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

Laundry is an essential part of life for most people. As long as clean clothes are in demand, a laundry business will be too. After all, not everyone has their own washer and dryer, or the time (or desire) to wash their clothes themselves. This makes starting a business in the laundry industry a great option for budding entrepreneurs.

Of course, this all sounds good in theory, but what does it take to launch a business of your own? If you’re wondering how to start a laundry business, this guide is here to help.

business plan laundry service

How to start a laundry business in 10 steps

We’re going to cover all of the crucial first steps you need to take to get your laundry business started. You may be eager to open your doors as soon as possible, but taking the time to plan and set up your business through the proper channels can help ensure a successful start.

1. Decide what kind of laundry business you want to start

If you’re already thinking about starting a laundry business, you might know exactly what kind you want to open. But if you’re still exploring your options, we’ll go through a few of the laundry business formats you should consider before deciding.

Laundry businesses are most popular in areas with lots of apartment buildings or where people don’t necessarily have their own washing machines. You may choose to open a laundry business that allows customers to come in and do their laundry using your machines, or you can also offer wash and fold services, where customers can drop off their laundry, and then pick it up once it’s done (some laundry businesses also offer pickup and delivery.)

You might also decide to offer all of these services to your customers. Whichever you choose, you’ll need washing and drying machines and a location for the business. You'll want to keep all of this in mind, therefore, before you continue learning how to start a laundry business.

You also have the option of buying into a laundromat franchise , rather than building a new business from the ground up. There are pros and con s to this type of business model, but if this is your first business endeavor, it can be helpful to work within an already existing — and successful — framework that a franchise provides.

Ultimately, with all of these options, you’ll want to take the time to do your research before you decide which idea to move forward with. See what other types of laundry businesses are in the area, conduct a survey of local people, or see what type of demand there is for your possible business.

This information will help you decide if there is a need for a laundry business in the first place, as well as what type of laundromat would best serve your area.

How much do you need?

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We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

2. Choose a business name

One of the most fun parts of learning how to start a laundry business is choosing the business name. Think of all the clever, catchy, and memorable names you can come up with — but make sure it’s also describing your business and is memorable and easy to pronounce.

Once you have some ideas, you can look up whether your business name is available online in most states. The secretary of state website will likely be the best resource for checking business name availability, though some states have a different agency handling this business process, such as the chamber of commerce department.

If your business name is available, you will likely have the option to reserve it for a set amount of time. Although this step isn’t required, you may choose to do so if you aren’t ready to register your business but want to ensure no other business takes your name.

3. Choose a business entity

Another decision about your laundry business that you’ll have to make early on is which business entity you’ll choose to legally structure your business. Choosing the right business entity is crucial, as it affects how you pay taxes, how much risk you’ll be exposed to, how you’ll organize your business, and more.

For example, if you decide to start your laundry business as a limited liability company, you’ll have liability protection for yourself and other business members. On the other hand, if you opt for something like a general partnership or sole proprietorship, you won’t have liability protection, but you also won’t have to register your business with the state.

There are several factors to consider in this step, so we recommend consulting a business attorney or tax professional to walk you through the process and help you choose the best entity for your unique business needs.

4. Write a business plan

Now that you have your business entity, business name and business idea in mind, you can get down to writing your business plan . Your business plan will be on the longer side, think 30 to 50 pages, and it will provide a comprehensive overview and actionable plan for taking your laundry business to a profitable endeavor.

You can either write your business plan on your own or you can use a business plan template to help streamline the process, but either way, there is some key information you should make sure to include in the plan.

Your business plan should include a summary and information about the type of business you want to start, including your structure and any other key employees (besides yourself). It should also include a market analysis. This analysis should show that there is a high demand in your area for a laundry business, as well as outline any competitors, who your target customer is, and more.

Your plan should also include financial information, detail where you’re getting your startup capital, whether or not you’ll be seeking any extra funding, and projections for when you think you’ll actually start making money with your new laundry business.

5. Register your business and get an EIN

The next step involved in learning how to start a laundry business? Although not all businesses have to register with the state (sole proprietorships and general partnerships likely will not), most will need to take this step in order to legally operate. Some states allow businesses to register online, typically through the secretary of state or chamber of commerce website, but other states require businesses to register in person with paper documents. It’s always wise to consult a business lawyer who can help you keep track of the documents and registrations your business needs to file.

One thing to keep in mind if you choose a business entity that doesn't require you to register with the state, you may still want to file a DBA or “doing business as” to operate your business under a name other than your legal name (which is the default).

In addition, it's also a good idea for most businesses to apply for an employer identification number or an EIN. This number is helpful for businesses when applying for a bank account, filing taxes, and more. It’s sometimes referred to as a business tax ID number.

If you plan to hire employees, this is a required step, but even if you’re not at that stage yet, obtaining an EIN has several business benefits. You can apply for your EIN through the IRS website.

6. Get the proper permits and licenses

The licenses and permits you need to run your laundry business will vary depending on the state where you’ll be operating. You may need to get a more general business license in addition to more specific licenses, such as a health department license or water pollution control permit .

Some states and cities even have specific laws around laundry facilities and businesses that provide laundry services. If you plan to do pickup and delivery services too, there are other licenses you’ll need, pertaining to your business vehicles.

Overall, this is another step where it would highly benefit you to consult a business attorney, as licensing rules vary largely depending on the state, city, or county.

7. Find a location

At this point, you've completed much of the behind-the-scenes work required in learning how to start a laundry business. And, in doing so, you’ve likely done some preliminary work on this next step, especially during your market analysis.

This being said, however, it’s now time to get serious about finding the location for your laundry business. Although some smaller operations may be able to be run out of a home (if you’re only doing drop-off/pickup service, for instance), you’ll likely want to find a commercial space.

Keep in mind, a laundry business will require specific plumbing and water line hookups — or the structural bones for these to be added — which will come at a cost. Just how much it costs to start up a laundry business will vary depending on several factors, but know that your physical space will likely be a large investment.

When it comes down to it, though, finding the right space is important, but equally as important is making sure it’s in the right location. In fact, finding a location with a demonstrated need for a laundromat business is probably the most important step of them all.

Renters, for example, generally represent a large portion of laundromat clients, so you might want to consider a location near rental units that do not have washers and dryers built into them, or college students living off-campus. You also want to make sure you’re conveniently located near your target audience. In fact, the closer you are to your customers, the better. Depending on the location, this could mean within walking distance.

Security should also be taken into account. Laundromats are susceptible to robberies and other types of crime, which is why ideally your laundromat should be located in a highly visible, safe area.

8. Get the proper equipment

With your space secured, you next need to turn your attention to buying the equipment to make your laundry business operational. Depending on the size of your business, you may need over 20 washing machines and 20 dryers.

Some other essential laundromat equipment (besides the washers and dryers themselves) to get are:

Change machines.

Credit card payment system.

Laundry carts.

Oversized washing machines.

Security cameras.

Soap dispensers.

Vending machines.

Although most of these things on the list speak for themselves, it's important to remember to have plenty of change machines, as not all of your customers will be carrying credit or debit cards with them.

In addition, you'll want to keep in mind that laundry equipment will most likely be your biggest expense, aside from rent. On average, laundry machines can cost you anywhere from $100,000 to $400,000. While writing your business plan, therefore, you should have done some calculations for how much you expect to spend on these initial startup costs, and now it’s time to find a way to finance them.

Although new businesses have a more difficult time qualifying for traditional business loans, one type of funding that can be particularly useful for laundry businesses is equipment financing . You’ll take your quote for the machines you need directly to a lender who then funds the purchase. You pay off the loan with regular payments, and the machines serve as collateral for the loan, making lenders more willing to work with less-qualified borrowers.

9. Open a business bank account

You’re nearly ready to open the doors of your laundry business, but before you do, one more crucial step is to set up your business’s financial accounts. First, you’ll need to open a business checking account so you can separate your business and personal finances. This is important for many reasons, including simplifying your taxes and helping to protect your personal assets if your business is the recipient of legal action.

Having this account completely separate from your personal bank account can also help establish and boost your business credit score, which will help you qualify for more attractive funding options if and when you decide to expand your business in the future.

You’ll also want a business credit card to help keep your spending separate. Although there are many great options out there, a 0% introductory APR business card can be especially useful for startup businesses, as the intro period can serve as an interest-free loan of sorts. Just make sure your balance is paid off before the offer period ends and a variable APR sets in.

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10. Market your laundromat

Finally, you've reached the last step in learning how to start a laundry business. At this point, you're ready to welcome customers and start drawing people to your business.

A great way to get people coming through your doors is by marketing your business around areas where your target customers like to frequent. For instance, if a sizable portion of your customers is college students, you may want to pass out flyers at popular coffee shops or college bars.

Following SEO best practices is also a definite must, as nowadays many people search online to find new businesses. Make sure your business is easy to find online by creating a user-friendly website, which should list basic business information like your business hours, your business address, and contact information.

You'll also want to ensure that your business develops a strong reputation. Respond to all of your customer reviews on sites such as Yelp and Google Business, no matter how positive or negative the feedback is, as this will only serve to boost your reputation.

Once you've gotten the word out there, you can think about different ways to retain customers. Some laundromats offer free WiFi or install televisions to keep customers entertained while they wait for their laundry to finish.

On a similar note...

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Laundry Shop Business Plan: Complete Guide

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  • January 31, 2023

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👇 Check all our resources on laundry shops 👇

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your laundry shop, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your business plan for a laundromat or a dry cleaning business. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary is one of the most important elements of your laundry shop business plan. It gives everyone an overview of your business, including the potential lenders and investors, so it’s important to get all the details right.

An executive summary is simply a summary of your business plan, highlighting all the important sections and the funding ask.

Why you need a business plan for a laundry shop

The only reason you would want a business plan is to get a clear roadmap when executing your business strategies from start to finish. This is important when considering a business as competitive as a laundromat, where a lack of attention to minor detail could have a massive impact on the revenue potential. Ideally, your business plan should help you achieve one of the following objectives;

  • Help secure funding from banks or other lenders (think about a SBA loan ).
  • Get financing from private investors (angel investors, private funds, etc.)
  • Obtain a public or private grant

How to write an executive summary for a laundry shop

The structure of any executive summary is always the same, same goes for laundry shops.

Business Overview

What’s your business name? What is your business model? Do you operate a dry cleaning or a laundromat? This section should contain the answers to all these questions and more.

Note that entrepreneurs have 2 business models to choose from when starting a laundry shop. You may want to purchase a franchise or instead open an independent shop. This needs to be crystal clear from the outset in this section.

Other important elements to consider here include the services you plan to offer, the location of your shop and the legal structure of your company.

Market analysis

In this section, you should summarise the market research you would have conducted as part of your business plan. Indeed, conducting a proper market analysis will give you an accurate estimation of the total number of customers that may visit your shop every month.

For example, do you have a clear picture of the exact number of laundry shops in your area? If you are launching a laundry shop within a busy neighborhood, then what’s the competition like?

Other important elements that will come up at this point include the region’s demography and the demand for laundry services, ultimately determining your pricing strategy. 

Management & People

Expand here on the management team and their experience in the industry. Also, make sure you have a clear organizational structure with the different teams and their reporting lines.

Financial Plan

How much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits ? It is ideal to include a chart depicting your key financials such as revenue, gross profits, and net profit

Funding Ask

There’s no better way to conclude the executive summary than by laying out the objective of your business plan: to raise funding from investors, banks or to obtain a grant.

Therefore, answer the following questions here: What loan/investment/grant are you seeking? How much do you need? How long will this last?

business plan laundry service

2. Laundry Shop Business Overview

A business overview is exactly what it sounds like: a description of your company and what it offers to your target customers. For a laundry shop, the focus will be on your specific services, how every product is priced, and who your target market is.

Here are the different sub-sections you should cover here:

As part of the business overview section, describe the history of your laundry shop, covering your interest and reason for starting the business today. Explaining the rationale and the “why you” to investors goes a long way.

For example, if your analysis showed that most laundry shops in the region welcome customers to come in for their cleaning services, you could offer pickup and delivery services instead, to stand out from the crowd.

Business Model

The business model answers specific questions about your laundry shop. For instance, will you purchase an already established franchise or start from scratch? Also, are you opening an independent store or opting for a partnership?  

Laundry Services and Products 

There’s no limit to the number of services and products you can offer at your laundry shop. However, you need a clear strategy to truly stand out from the crowd and target the desired market base. Most importantly, you need to show the potential investors why they should trust your business model and nothing else. 

A standard laundry shop in the US will almost certainly focus on washing, drying, and folding services. However, you can take it a notch higher by offering additional services like dry cleaning, ironing, and stain treatment. Be clear if you cater to a specific target market like colleges, toddlers (diaper services), restaurants, animal shelters, inns, or hospitals. 

business plan laundry service

Pricing Strategy

What’s a fair price for laundry services? Such questions are best answered after assessing your target audience and other important details related to the laundry shop business. Of course, you don’t have to go overboard when setting your prices for a new start-up. 

On average, laundry services cost about $2.00 per load in most US states. So, this could be a good starting point as you continue to explore the market to determine the most reasonable prices for your audience. 

Generally, the cost of laundry services depend on the location and quality of services. While most laundry services that allow clients to drop off their laundry for cleaning charge by weight, some will help customers pick the desired services from the menu.

Target Audience

For a laundry shop business, it’s important to find out if the local area even needs your services in the first place. And even after identifying an obvious market gap, you will want to dig deeper to find out what the customers will appreciate most about your business and why they need laundry services. 

Knowing your target market not only helps you attract and retain new clients but also shows the lenders the viability of your business model. 

business plan laundry service

Legal Structure

The legal structure is the last element you may want to include in your laundry shop’s business overview section. Most laundry shops in the US are operating as a limited liability company (LLC). 

But as you may already know, the legal structure is never a one-size-fits-all affair. So choose a structure that matches your needs between a corporation or a partnership.

business plan laundry service

Laundry Shop Financial Model

Download an expert-built 5-year Excel financial model for your business plan

3. Laundry Shop Market Analysis

A proper market analysis is another very important section in your laundry shop business plan, helping you showcase your wealth of knowledge about the market. And that’s exactly what many investors will want to see. 

For a laundry business, setting up your shop in a busy location with lots of apartments might be a goldmine, helping you reach out to a large audience in little to no time. Unless you want to spend a couple of hours on the road traveling to offer your pick and delivery services, you will want your laundry shop to be as close to the target market as possible. 

Laundry Shop Market Trends

As part of a comprehensive market analysis, ensure you understand the market trends before jumping on the laundry shop train. An overview of the current market size and a prediction of the future growth opportunities should help you make clear business decisions. 

How big is the laundry industry in the US?

It’s always good to present a few numbers for the US market. For example, you could use the US market size of $10 billion in 2020, expected to grow by 4% annually from 2021 to 2028.

business plan laundry service

How big is the laundry industry in your area?

However, there are good chances you will want to be as specific as possible by restricting your analysis where you plan to operate instead. Indeed, whilst the US market for laundry facilities might be growing overall for certain reasons, it might not be the case at all in your area.

This can be as easy as listing all the different laundry shops (laundromats, online on-demand delivery / pickup laundry, dry cleaners) in your area.

How fast is the laundry industry growing in your city?

Now let’s look at growth.

Here, you can use the number of laundry shops in your city. For example, assuming there were 20 shops in your city in 2020 and 24 in 2022, we can assume your market is growing at +10% per year.

Laundry Shop Competitor Analysis

A healthy competition puts you on your toes, ensuring you work hard to improve your services and never stay in your comfort zone. However, competition only makes sense if you are smart enough to understand your competitors’ biggest deficiencies.

After finding out the number of laundry shops in the area, some of your biggest competitors in the field, and the services they offer, you will want to go a step higher to evaluate other vital elements. 

For example, you may want to know how much your competitors charge for the same laundry services, the average number of employees and their salaries, and the estimated number of customers they serve every month. The data you obtain from such analyses should help you make smart decisions, fully motivated to meet your clients’ expectations. 

Laundry Shop Customer Analysis

Now that you know the market trends and the level of competition, who exactly are you selling to? This is more or less the same as the target audience, and everything still hinges on the nature of the individuals you intend to serve. 

You can deduce this information from the competitive analysis, taking note of the need for laundry services in the area and the region’s demographic pattern. Find out if the local community appreciates online booking because that will force you to design a reliable website with a user-friendly booking section. 

business plan laundry service

4. Sales & Marketing Strategy

The sales and marketing strategy section of your business plan should include information on how you will attract new customers to your laundry shop.

Keep it simple by answering specific questions about your business. For example, what marketing channels are best suited to your target audience? How will you know that your marketing strategy is working? What’s the estimated marketing budget? And do you plan to include incentives like bonuses and offers to attract new clients within the first few days/weeks of operation? 

Laundry Shop Marketing Channels

You will never run out of options when it comes to the marketing channels for a laundry shop business. The only question is whether the chosen strategy suits your target market.

Ideally, the chosen marketing channel should be creatively designed to deliver results while helping you outshine some of your biggest competitors in the field. And there are numerous options, including;

  • Social media ads (Facebook, Instagram)
  • Local pay-per-click campaigns (e.g. Google Ads )
  • Website 
  • Partnerships (with corporates, hotels, fitness clubs, etc.)

What Are Your Unique Selling Points (USP)?

A unique selling point explains how you stand out from the competition. This section includes a specific feature that customers can only find in your business and should be communicated concisely. 

Your USPs separate your business from competitors, and help customers make a decision between one laundry shop and another.

Of course, a unique selling point varies from one company to another, but some of the key factors that should guide your decision include;

  • Price : you may be cheaper vs. your competitors
  • Location : your laundry shop might be closer to your target customers
  • Quality : you offer higher-quality services and/or faster turnaround
  • Services : you might offer an online booking service with the ability for customers to order pickup and delivery so they don’t have to leave the comfort of their home

5. Management & Organizational Structure

The 5th section of your laundry shop business plan should be about people. It should include 2 main elements:

  • The management team and their experience / track record
  • The organizational structure: what are the different teams and who reports to whom?

Here you should list all the management roles in your company. Of course, the amount of details you need to include here varies depending on the size of your company. A franchise business with a number of laundromats would need more detail vs. an independent laundromat.

If you plan on running your business independently, you may write a short paragraph explaining who are the co-founders and/or senior managers (if there are any in addition to yourself). It’s important to highlight their experience in the industry and previous relevant professional experiences.

business plan laundry service

Organizational structure for a laundry shop

No matter how many leadership roles there are, you should now explain how you intend to run the company from a management standpoint.

What are the different teams (management, operations, marketing, etc.)? Note that you should include these details even if you haven’t hired anyone yet. It will show lenders and investors that you have a solid hiring and management plan to run the business successfully.

A great addition here is to add an organizational chart that list all the roles, from Directors to managers, key supervisory roles, employees and contractors. Make sure to highlight with reporting lines who manages/supervises whom.

business plan laundry service

6. Laundry Shop Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your laundry shop is an attractive investment.

There should be 3 sections to your financial plan section:

  • Your historical financials (only if you already operate the business and have financial accounts to show)
  • The startup costs of your project (if you plan to open a new laundromat , purchase new washing machines, renovate your facilities, etc.)
  • The 5-year financial projections

Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a laundry shop, startup costs are all the expenses you incur before you open the space to your customers.

These expenses typically are:

  • The lease deposit for the space you rent (if your decide to rent)
  • The loan downpayment for the purchase price of the building (if you decide to buy with a mortgage)
  • The design and renovation of the existing facilities
  • The equipment (washers, dryers, coin machine, etc.)

The total startup costs depend on a number of factors, such as the type of business model (laundromat vs. dry cleaning), the quality of the building (whether there is a lot or remodeling to do or not), the number and quality of the machines, etc.

As an example, it costs on average $151,000 to $490,000 to start a laundromat with 15 front-loaders and 10 dryers. For more information on how much it costs to open and run a laundry shop, read our complete guide here .

Laundry Shop 5-Year Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model as part of your laundry shop business plan.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions and benchmarks used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

  • How much revenue do you expect to generate over the next 5 years?
  • When do you expect to break even ?
  • How much cash will you burn until you get there?
  • What’s the impact of a change in pricing (say 20%) on your margins?
  • What is your average customer acquisition cost (CAC) ?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

  • The number of customers over time ;
  • Your expected revenue ;
  • Operating costs to run the business ;
  • Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

When it comes to the costs, consider both startup and operating costs . For more information, read our complete guide here .

business plan laundry service

7. Funding Ask

This is the last section of your laundry shop business plan. Now that we have explained what your laundry shop is about, what’s your strategy, where you go and how you get there, this section must answer the following questions:

  • How much funding do you need?
  • What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
  • How long will this funding last?
  • Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

  • What percentage of the total funding the loan represents?
  • What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

  • What percentage ownership are you selling as part of this funding round?
  • What is the corresponding valuation of your business?

Use of Funds

Any laundry shop business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in buying the real estate? Or will it cover mostly the cost for the acquisition of the machines?

Those are very important financial questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our laundry shop financial model template , you won’t have any issues answering these questions.

For the use of funds, we recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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Laundromat Business Plan Template

Written by Dave Lavinsky

Laundromat Business Plan

You’ve come to the right place to create your laundromat business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their laundromats.

Below is a template to help you create each section of your Laundromat business plan.

Executive Summary

Business overview.

Jean’s Clean Laundromat is a startup laundromat located in Manhattan, New York. The company is founded by Jean Smith, an experienced business manager with a master’s degree in Business Administration. With over ten years of experience as the General Manager for a boutique retail chain, Jean has garnered a positive reputation as a dedicated leader. She is confident that her ability to effectively manage people, finances, and operations will allow her to start her own profitable laundromat. Jean plans on managing the day-to-day operations of the laundromat herself and hiring highly qualified staff for essential positions of laundry attendants,  security guards, an accountant, and a sales and marketing professional.

Jean’s Clean Laundromat will provide general card-operated washing machines and dryers for customers to use on their own as well as a wash and fold service station for customers who want to drop their clothes off to be cleaned by Jean’s staff and picked up later. Jean’s Clean Laundromat will be a comfortable and convenient stop for busy people in the Manhattan area.

Product Offering

The following are the products and services that Jean’s Clean Laundromat will provide:

  • Self-service card-operated washing machines and dryers
  • Laundry supplies (detergent, dryer sheets, laundry bags, etc.)
  • Dry cleaning service
  • Wash and fold service
  • Laundry pickup and delivery service

Customer Focus

Jean’s Clean Laundromat will target all individuals in the Manhattan area that need laundry service. Specifically, it will target men and women living in the area, busy parents, and people who do not have the time or facilities to do their laundry at home. The laundromat will also target tourists or business professionals in the city who need a quick laundry service. No matter the customer, Jean’s Clean Laundromat will deliver the best service, security, and convenience.

Management Team

Jean’s Clean Laundromat will be owned and operated by Jean Smith. She has recruited fellow New York University graduate, Elizabeth Clark, who has a bachelor’s degree in finance to come on board as her accountant and bookkeeper.

Jean Smith is a graduate of New York University with a master’s degree in Business Administration. She has been working as the General Manager for a boutique retail chain for over a decade. Jean’s organizational and leadership skills have allowed her to establish and grow a large network of business professionals that are supportive of her new venture, Jean’s Clean Laundromat.

Elizabeth Clark has worked as an accountant and bookkeeper at a local bakery for over five years and has established herself as a detail-oriented and methodical financial expert. Jean relies strongly on Elizabeth’s diligence, attention to detail, and focus when it comes to keeping the laundromat’s finances in order.

Success Factors

Jean’s Clean Laundromat will be able to achieve success by offering the following competitive advantages:

  • Friendly, efficient laundry attendants that strive to go above and beyond for each customer.
  • All laundry products and services are delivered with the customers’ comfort and convenience in mind.
  • Jean’s Clean Laundromat offers its customers quick pickup and delivery seven days per week.

Financial Highlights

Jean’s Clean Laundromat is seeking $300,000 in debt financing to launch its laundromat business. The funding will be dedicated towards securing the laundromat storefront and purchasing the card-operated machines, and the card system. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs. The breakout of the funding is below:

  • Washers and dryers: $80,000
  • Card system: $40,000
  • Water heating system: $5,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Marketing costs: $15,000
  • Working capital: $10,000

The following graph below outlines the pro forma financial projections for Jean’s Clean Laundromat.

business plan laundry service

Company Overview

Who is jean’s clean laundromat.

Jean’s Clean Laundromat is a new laundromat located in Manhattan, New York. The company is founded by Jean Smith, an experienced business manager with a master’s degree in Business Administration. With over ten years of experience as the General Manager for a boutique retail chain, Jean has garnered a positive reputation as a dedicated leader. She is confident that her ability to manage people, finances effectively, and operations will allow her to start her own profitable laundromat. Jean plans on overseeing the daily operations of the laundromat herself and hiring highly qualified staff for essential positions of laundry attendants,  security guards, an accountant, and a sales and marketing professional.

Jean’s Clean Laundromat History

Jean’s Clean Laundromat will be owned and operated by Jean Smith. Jean Smith is a graduate of New York University with a master’s degree in Business Administration. She has been working as the General Manager for a boutique retail chain for over a decade. Jean’s organizational and leadership skills have allowed her to establish and grow a large network of business professionals that are supportive of her new venture, Jean’s Clean Laundromat.

Since incorporation, Jean’s Clean Laundromat has achieved the following milestones:

  • Registered Jean’s Clean Laundromat, LLC to transact business in the state of New York.
  • Has a contract in place for a one year lease on the laundromat storefront which is approximately 2,000 square feet.
  • Hired a marketing professional to begin strategizing a pre-launch marketing campaign.
  • Began recruiting a staff of an accountant, marketing and sales manager, security guards, and laundry attendants to work at Jean’s Clean Laundromat.

Jean’s Clean Laundromat Services

The following will be the services Jean’s Clean Laundromat will provide:

Industry Analysis

The laundromat industry is a $5.4BN market in the United States with over 30,000 laundromats across the country. Laundromats are a good investment for entrepreneurs with many of them seeing an astonishing 95% success rate for the first five years in business. For many people, laundromats are essential aspects of their regular routine.

Although running a laundromat can be a profitable venture, it takes some work to maintain profitability. It’s important for industry operators to manage their laundromats proactively, pay attention to what competitors are doing, and focus on continuous improvement in both service and technology. Industry operators who fail to take these actions may not be able to achieve their desired outcomes.

A trend in the laundromat industry is  the replacement of coin-operated machines with card-operated models. Card-operated machines can bring in greater profits for the laundromat owner because these machines can be set to change prices according to the time of day or be used for single use vending product purchases. Additionally, laundromats are using newer, more eco-efficient machines and technologies that bring in more profits in addition to being better for the environment. Finally, laundromat operators are finding ways to stand out from competitors with unique services in addition to the standard self-serve washers and dryers. Some of these value add services may include wash and fold, pickup and delivery, free wifi, vending machine products, etc.

Customer Analysis

Demographic profile of target market.

Jean’s Clean Laundromat will target men and women in the Manhattan area that need laundry service. Specifically, the laundromat will target busy parents and people who do not have the time or facilities to do their laundry at home. The laundromat will also target tourists or business professionals in the city who need a quick laundry service.

The precise demographics for Manhattan, New York are:

Customer Segmentation

Jean’s Clean Laundromat will primarily target the following customer profiles:

  • Busy parents
  • Business Professionals
  • People who do not have laundry facilities in their homes

Competitive Analysis

Direct and indirect competitors.

Jean’s Clean Laundromat will face competition from other companies with similar business profiles. A description of each competitor company is below.

BMI Laundry Service, Inc.

BMI Laundry Service, Inc. provides wash and fold, dry cleaning, and pickup and delivery services with two locations, in Chelsea and Manhattan. BMI’s promise is to deliver fast service for people on the go. BMI Laundry Service, Inc. has coin-operated machines, vending machines, and free wifi. The self-service laundromat is available seven days a week from 6:00AM-6:00PM, while the laundry service is available by appointment only. Customers can schedule their laundry service using the company’s appointment app.

Wash It, Dry It, LLC

Wash It, Dry It, LLC is a Manhattan-based laundry business that provides self-service card-operated washers and dryers as well as wash and fold services for its customers. Wash It, Dry It, LLC sells its own branded laundry products including detergent, laundry bags, soaps, fabric softeners, and dry cleaning products. The laundromat is open 24/7. Wash and Fold service is available Monday through Friday from 7:00AM-8:00PM.

MC Laundromat

MC Laundromat is a trusted New York laundry business that provides superior service to customers in Manhattan and the surrounding areas. They are able to provide a one-stop shop for anyone in need of laundry services. MC Laundromat is able to provide dry cleaning, spot treatments, wash and fold, and delivery services. MC Laundromat has oversized machines for large laundry loads.

Competitive Advantage

Jean’s Clean Laundromat will be able to offer the following advantages over their competition:

  • Jean’s Clean Laundromat offers its customers same day pickup and delivery service seven days per week. Laundry attendants are available 24 hours per day to accommodate more customers’ schedules.

Marketing Plan

Brand & value proposition.

Jean’s Clean Laundromat will offer the unique value proposition to its customers:

  • Friendly, efficient laundry attendants available 24/7 that strive to go above and beyond for each customer.
  • Jean’s Clean Laundromat offers its customers same day pickup and delivery service seven days per week.

Promotions Strategy

The promotions strategy for Jean’s Clean Laundromat is as follows:

Word of Mouth/Referrals

Jean Smith has built up an extensive list of contacts over the years by providing exceptional service and expertise to her customers. Her network of contacts has committed to spreading the word about her new laundromat to their friends and families.

Print Advertising

Jean’s Clean Laundromat will invest in professionally designed print ads to display in newspapers, magazines, and direct mail circulars.

Jean’s Clean Laundromat’s in-house marketing manager will design and maintain the company’s website. The website will be well organized, informative, and list all their services that Jean’s Clean Laundromat is able to provide. Additionally, the website will include a blog that will provide customers with helpful laundry tips.

Search Engine Optimization (SEO)

The marketing manager will also manage Jean’s Clean Laundromat’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “New York laundry service” or “laundromat near me”, Jean’s Clean Laundromat will be listed at the top of the search results.

Social Media

Jean’s Clean Laundromat will maintain an active presence on various social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, with the marketing manager updating these accounts regularly.

The pricing of Jean’s Clean Laundromat will be moderate and on par with competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Jean’s Clean Laundromat.

Operation Functions:

  • Jean Smith will be the Owner and Manager of the company. She will oversee all staff and manage daily operations. Jean has spent the past year recruiting the following staff:
  • Elizabeth Clark – Accountant/Bookkeeper will provide all laundromat accounting, tax payments, and monthly financial reporting.
  • Steve Miller – Head of Security will oversee a small team of rotating security guards to ensure the safety of the customers and employees on the premises at all times.
  • Anna Rodriguez – Marketing Manager will provide all marketing and advertising campaigns for Jean’s Clean Laundromat.
  • Robert Wills – Lead Laundry Attendant will supervise the team of laundry attendants and manage the staff schedule.

Milestones:

Jean’s Clean Laundromat will have the following milestones complete in the next six months.

7/1/2022 – Finalize contract to lease laundromat storefront.

7/15/2022 – Finalize personnel and staff employment contracts for attendants and security guards.

8/1/2022 – Purchase card-operated washing machines and dryers, vending machines, and supplies.

8/15/2022 – Begin word of mouth and online marketing campaigns.

8/22/2022 – Begin moving into Jean’s Clean Laundromat.

9/1/2022 – Jean’s Clean Laundromat opens for business.

Financial Plan

Key revenue & costs.

The revenue drivers for Jean’s Clean Laundromat are the laundromat fees charged to customers for use of the self-service machines and the fees for the additional laundry services the company will offer. The average price to wash a load of laundry in laundromats across the country ranges from $2.00-$4.00. Jean’s Clean Laundromat will charge $3.00 per load, which is comparable to other laundromats in the area.

The cost drivers will be the overhead costs required in order to staff the laundromat. The expenses will be the payroll cost, rent, utilities, supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of transactions per machine/month: 150
  • Average revenue generated per month: $16,000
  • Laundromat lease per month: $9,000

Financial Projections

Income statement, balance sheet, cash flow statement, laundromat business plan faqs, what is a laundromat business plan.

A laundromat business plan is a plan to start and/or grow your laundromat business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your laundromat business plan using our Laundromat Business Plan Template here .

What are the Main Types of Laundromat Businesses?

There are a number of different kinds of laundromat businesses, some examples include: Self-service, Drop-off, and Card/coin-operated laundromat.

How Do You Get Funding for Your Laundromat Business Plan?

Laundromat businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.  Having a laundry business plan will show investors you are well- prepared and qualified to start your business.

What are the Steps To Start a Laundromat Business?

Starting a laundromat business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Laundromat Business Plan – The first step in starting a business is to create a detailed laundry business plan that outlines all aspects of the venture.  A business plan for a laundromat should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure – It’s important to select an appropriate legal entity for your laundromat business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your laundromat business is in compliance with local laws.

3. Register Your Laundromat Business – Once you have chosen a legal structure, the next step is to register your laundromat business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options – It’s likely that you’ll need some capital to start your laundromat business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location – Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees – There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Laundromat Equipment & Supplies – In order to start your laundromat business, you’ll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business – Once you have all the necessary pieces in place, it’s time to start promoting and marketing your laundromat business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful laundromat business:

  • How to Start a Laundromat Business

Where can I get a Laundromat Business Plan PDF?

You can download our free example laundromat business plan PDF here . This is a business plan template you can use in PDF format.

Laundromat Business Plan Template

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Business Plan For The Laundry Industry [PDF]

business plan laundry service

In order to have a successful business, it is crucial to have a plan, a laundromat business plan . But, what exactly is  a business plan ? What should be included? How to know if the steps are being followed? This is what this article is all about!

Download your laundromat busines plan

Step 1. The definition of a business plan is that it is a written description of the future of a business. It's a document that tells the story of what the plan is and how to make it happen.  Although every business has its own story, there are some generally accepted conventions about what a full-blown business plan should include and how it should be presented. First of all, the famous 5 W's: What, When, Who, Where, Why and How .  By answering this 5 questions in the right way, the business plan for laundry services will cover all the important matters that will contribute on making the business a success.

“Going into business without a business plan is like going on a mountain trek without a map or GPS support – you’ll eventually get lost and starve!”  - Kevin J. Donaldson

Any laundromat business plan should start with a list of the services that will be provided. Will the laundry be delivered back to the customers or will there be specialized services offered such as dry cleaning and/ or ironing? It does not matter if entrepreneur(s) will not be going for a bank loan or a venture capital, a business plan doc will give clarity about where the business is heading and it is a helpful tool to stay organized and remain on track.

A BUSINESS PLAN FOR A LAUNDROMAT BUSINESS  

business plan laundry pdf

Laundry business has had a boom in these recent years, since people have no time (nor are they are fund of) for washing, dry cleaning and ironing their clothes. This business sector is a great business opportunity to invest in due to the fact that it offers a solution to people's problems, which is why it has a very high and recurrent demand (people will never stop washing their clothes). Although laundry business has a great potential, it is crucial to understand the importance of a business plan in order to make this business work. 

Business franchises come with a large number of benefits, including the providing of everything needed to get a business up and running. As the brand  and business model are already set-up and established, entering a franchise contract can come with less risk than starting a business entirely from scratch.

KEY COMPONENTS FOR A SUCCESSFUL LAUNDRY BUSINESS PLAN

It is important that every business plan for laundry services answers the 5w's , the length does not matter, as some business are bigger than others or need a deeper explanation for its understanding. As stated before, the main objetive of a business plan is for your product(s) and/or service(s) to be understood.

The following topics are to be explained in a business plan:

laundry-business plan

  • Basic Business Concept
  • Strategy and Actions for its Implementation
  • Competitive Advantages
  • Target Market
  • Financial Needs

1. Basic Business Concept

This is an overall of the idea, where the When & How should be explained. This is where the entrepreneur(s) should explain and discuss the following:

  • The industry
  • The business structure
  • The introduction of the product or service
  • The plan for making the business

The main objective of this section is for people (such as investors) to figure out if the business is attractive or not and where the What and How  will be explained. 

2. Strategy and Actions for its Implementation

After the introduction of the product or service is made, here is where the following questions must be answered:

What are the specific goals for this business? 

When and How  will the goals be accomplished? 

This three questions are the body of the plan, this is one of the most important sections, it could be said that it is the heart of the business plan. 

3. Competitive Advantages od a laundromat business plan

laundry business plan competitive advantages

Why should people look at this laundry business plan instead of other? Why would customers want to purchase those products and/ or services and not those of the competitors? Here is where the chance to dazzle the readers with good and solid information about the laundry business is.

4. Target Market --> Marketing Plan

Everything about the potential and actual customers. 

  • What profile is being looked for? 
  • What is the demographic audience? 
  • What methods will be used to capture the specific audience? 
  • How will the “attack” and retain of the customers will be done to gain more profit? 
  • What sets your business apart from the competition?

5. Financial Needs

Starting a laundry business might be more expensive than people think. When writing down a laundry business plan , it is important to jot down all the equipment and items that will be needed such as: washers, dryers, detergent, hangers, and so on. These items will need to be factored into the budget to ensure the venture is financially viable.

These statements provide a model of how the ideas about a laundry business, its markets and its strategies will play out. It is important to remember that a business plan is based on facts and not feelings. The entrepreneur(s) have to stick on the projections and numbers instead of hopes, think about realistic expectations of profit instead of focusing on dreams of wealth. This section is about facts - checkable, demonstrable facts - because here, is were the most important component of all comes out: THE CREDIBILITY

IN CONCLUSION:

A laundromat business plan is a great tool that allows founders to present their vision and plans of a project. When using any business plan format, there are standard questions (such as the 5 w’s) that force every person involved to think, analyze & create a long term vision and strategy for the idea.  It is demonstrated that writing things down on paper helps as a guide to track the progress and have better control on the status to be accountable on the future.

“Business planning is incredibly helpful for describing what you do, understanding who your competitors are, and crafting a realistic three to five year plan. Each of these activities is crucial if you are looking to launch or expand a venture, and learning to speak concisely about your company will always be crucial no matter what stage you’re in.”   - Garrett Neiman , College Spring

HOW DID THE MOST FAMOUS SPANISH LAUNDRY STARTUP MADE IT HAPPEN?

Discover how to open your own laundromat

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Laundry Business

Back to All Business Ideas

How to Start a Laundry Business

Written by: Esther Strauss

Esther is a business strategist with over 20 years of experience as an entrepreneur, executive, educator, and management advisor.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on April 25, 2021 Updated on February 14, 2024

How to Start a Laundry Business

Investment range

$21,550 - $211,100

Revenue potential

$30,000 - $200,000 p.a

Time to build

3 - 6 months

Profit potential

$10,000 - $30,000 p.a

Industry trend

Laundry is one of those necessary household chores. People rarely want to do it themselves, but they always need clean clothes, which is what makes starting a laundry business a good option. They tend to have high success rates and solid profit margins.

But starting a business is never easy. Thankfully, you’ve come to the right place, as this step-by-step guide will walk you through everything you need to know to develop and launch a successful laundry business.

Let’s get washing!

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business is Right for You

Understanding the laundry industry is the first step you should take in starting your laundry business. First, let’s see what types of businesses you can open. 

Pros and cons

To give you a balanced view of the industry, here are the pros and cons of a laundry business: 

  • Reliable, proven business model
  • Clothes always need cleaning, rain or shine 
  • Simple work; no training or certification required 
  • High utility costs
  • Large initial investment  
  • Machine maintenance can be demanding

Laundry industry trends

The US is home to about 35,000 laundromats, which generate some $5 billion in annual revenue, according to industry expert Martin Ray Laundry Systems.(( https://martinray.com/p-33942-key-statistics-laundromat-investors-should-know.html#:~:text=The%20laundromat%20industry%20sees%20about,between%2020%2D35%25%20ROI. )) With an impressive 95% success rate, laundry businesses boast an average return on investment of nearly 30%.

Dry cleaning is doing particularly well in recent years. Despite the recent pandemic-driven slowdown, market analyst IBISWorld expects the US dry cleaning industry to grow nearly 6% in 2021.(( https://www.ibisworld.com/industry-statistics/market-size/dry-cleaners-united-states/ ))

Industry size and growth

  • Industry size and past growth – The US laundry facilities and dry-cleaning services market was valued at more than $10 billion in 2020(( https://www.researchandmarkets.com/reports/4514502/u-s-laundry-facilities-and-dry-cleaning-services )), after posting steady growth from a little over $8 billion in 2016.((https://www.grandviewresearch.com/industry-analysis/dry-cleaning-laundry-services-market))
  • Growth forecast – The market is expected to grow 4% annually through 2028.(( https://www.researchandmarkets.com/reports/4514502/u-s-laundry-facilities-and-dry-cleaning-services )) 
  • Number of businesses – The US is home to about 35,000 laundromats, according to industry expert Martin Ray Laundry Systems(( https://martinray.com/p-33942-key-statistics-laundromat-investors-should-know.html#:~:text=The%20laundromat%20industry%20sees%20about,between%2020%2D35%25%20ROI )), and more than 14,000 dry cleaners.((https://www.ibisworld.com/industry-statistics/number-of-businesses/dry-cleaners-united-states/))

laundry industry size and growth

Trends and challenges

These are among the latest trends in laundry:

  • Shift toward technologically advanced machines that accept all forms of payment (credit, debit, cash, coins, loyalty cards, and mobile payments) and offer easy-to-use digital interfaces
  • Growing demand for laundry pickup and delivery services

The industry faces some challenges such as:

  • Stiff competition
  • High startup cost
  • Long operating hours
  • Risk of accidents

Laundry Trends and Challenges

How much does it cost to start a laundry business?

Costs vary, but if you’re starting a small wash-and-fold operation, you’d need as little as $20,000, while larger operations could cost $200,000 or more. The average startup investment for a laundry is $40,000.

Laundromats and dry cleaners, on the other hand, can cost $500,000 or more due to the significant equipment requirements. Here’s a cost breakdown for a basic wash-and-fold laundry, excluding the cost of the commercial space or building:

How much can you earn from a laundry business?

Laundromats generate revenue anywhere between $30,000 to $1 million each year, with profit margins running from 15% to 35%. Industry analyst AmericanDryCleaner.com estimates that most small dry cleaners generate about $200,000 a year in revenue.

The potential earnings vary widely, so it’s up to you to make your business a success.

In your first year or two, you could set up a basic wash and fold laundry with five washers and five dryers. If you could serve 20 clients a day and each spends $2 to wash and dry a load of laundry, you’ll be earning nearly $30,000 in annual revenue and more than $10,000 in profit assuming a 35% margin. 

As you gain more clients and add more machines, your annual revenue could climb to $200,000 a year. At this stage, you’d rent a bigger commercial space and hire staff, reducing your profit margin to 15% and a profit of $30,000.

Laundry earnings forecast

What barriers to entry are there?

While laundry businesses are simple to operate, there are a few barriers to entry to be aware of: 

  • Mature, competitive market
  • Startup costs are high
  • Bureaucratic hoops to jump through, licensing

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Step by Step Business values real-life experience above all. Through our Entrepreneur Spotlight Series , we interview business leaders from diverse industries, providing readers with firsthand insights.

Dive into our interview with Mort Fertel, CEO of Poplin , to uncover key strategies for building a thriving laundry service.

Step 2: Hone Your Idea

Now that you’re up to date with the laundry industry let’s start refining your business idea.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

A great part about laundry businesses is that your main competition will likely only be in your local area. This makes it easy to assess what your competitors are doing and keep a close eye on any changes to their business. 

Before you create your offering, though, you should do some research to scope out the strengths and weaknesses of your competition. This will help you to create a better experience for your customers.

Here are some questions to ask about your competition: 

  • What do they offer?
  • Why do people use their services?
  • Who are they targeting? 
  • Do they have a unique selling point?

What? Determine your products or services

Choosing a niche is important in the beginning. It will help you streamline your business processes, create effective marketing campaigns and start the process of finding who your target market should be. 

While it’s possible to offer all the niche services under one roof, it’s a good idea to specialize in one service before branching out. This will save you money and help you make your first dollar faster. So now’s the time to do some deeper research into which niche will best fit your current situation and market needs. 

There are three main types of laundry businesses — wash and fold, laundromat, and dry cleaner.

Wash-and-fold laundries offer busy customers a convenient drop-off service, accepting dirty clothes and having them cleaned and folded the next day and ready for pick-up. 

A laundromat is a storefront offering washing machines and dryers for customers to use by paying coins, cash, debit, credit or mobile pay. Requires minimal oversight as customers do their laundry themselves, and is cheaper than other options. Some laundromats also offer wash-and-fold services. 

Dry cleaning is a specialized way of cleaning clothes without water so as to avoid shrinkage. Most people use dry cleaners for delicate garments such as suits or fancy dresses, but dry cleaning is suitable for any garment. It’s also more expensive than a traditional wash.

How much should you charge for laundry services?

How much you charge will depend on what your costs are and the type of services you offer. To find a starting point, you can look at what your competitors charge for their various services. 

But at the end of the day, your prices are up to you. As long as your margin is acceptable to you, that’s a good place to start. You can always adjust based on demand. Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Once you’ve got your niche, you should decide who your target market will be within that niche. For example, if you notice that local university dormitories lack laundry services—or have subpar services—you can make students your target market.

Once you know who your target market is, you’ll be able to craft an experience that’s exactly what they’re looking for. This is what will differentiate you from your competition.

Where? Choose your laundry location

When it comes to opening a laundry business, your location will be determined by your target market. If you want to target university students, then you’ll need to have your store near university dormitories or places that they frequent. For example, you could choose a location that is close to many student apartments, or you could open a store in the local shopping village. 

You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

  • Central location accessible via public transport
  • Ventilated and spacious, with good natural light
  • Flexible lease that can be extended as your business grows
  • Ready-to-use space with no major renovations or repairs needed

Laundry Business rating

Step 3: Brainstorm a Laundry Business Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • The name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “laundry” or “wash”, boosts SEO
  • Choose a name that allows for expansion: “SpinCycle Laundry Solutions” over “Commercial Laundry Solutions”
  • Avoid location-based names that might hinder future expansion
  • Use online tools like the Step by Step business name generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary: A brief overview of your laundry business, highlighting its key aspects and objectives.
  • Business Overview: An introduction to your laundry business, including its name, location, and a basic description.
  • Product and Services: Explanation of the laundry services you offer, such as dry cleaning, washing, and folding.
  • Market Analysis: An examination of the laundry industry in your area, including potential customer segments and market trends.
  • Competitive Analysis: An evaluation of your laundry business’s competitors and their strengths and weaknesses.
  • Sales and Marketing: Strategies for promoting and selling your laundry services, including pricing, advertising, and customer acquisition.
  • Management Team: Profiles of key individuals involved in running the laundry business, their roles, and relevant experience.
  • Operations Plan: Details about the day-to-day operations, including equipment, suppliers, and processes.
  • Financial Plan: A projection of your laundry business’s financial performance, including income, expenses, and profit margins.
  • Appendix: Supplementary information, such as resumes, permits, and any additional documents that support your laundry business plan.

what to include in a business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states offer real advantages when it comes to a laundry business.

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your laundry business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

business plan laundry service

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

business plan laundry service

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans : This is the most common method, but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans : The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants : A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Venture capital : Offer potential investors an ownership stake in exchange for funds, keeping in mind that you would be sacrificing some control over your business.
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding : Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal : Self-fund your business via your savings, the sale of property or other assets, and support from family and friends.

business plan laundry service

Bank and SBA loans are probably the best option, other than friends and family, for funding a laundry business. You might also try crowdfunding if you have an innovative concept.

Step 8: Apply for Licenses and Permits

Starting a laundry business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your laundry business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of any of the above insurance types.

types of business insurance

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

Your software needs will change depending on the type of laundry company you decide to run. But you may use industry-specific software, such as iLaundry , CleanCloud , and Starchup .

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

For your laundry business, the marketing strategy should focus on showcasing the convenience, efficiency, and quality of your services. Emphasize your commitment to customer satisfaction, the range of services you offer, and any unique features like eco-friendly practices or quick turnaround times. Here are some powerful marketing strategies for your future business:

Kickstart Marketing

  • Professional Branding : Your branding should convey cleanliness, reliability, and professionalism. This includes a well-designed logo, inviting store signage, and a clean, well-maintained facility.
  • Direct Outreach : Network with local businesses, gyms, hotels, and residential complexes to introduce your services. Offer introductory discounts or corporate deals to attract initial clients.

Digital Presence and Online Marketing

  • Professional Website and SEO : Develop a website that highlights your services, pricing, and any unique selling points (USPs) like express services or organic cleaning products. Use SEO best practices to rank for local searches related to laundry services, dry cleaning, and wash-and-fold services.
  • Social Media Engagement : Utilize platforms like Facebook and Instagram to showcase your facility, share customer testimonials, and promote special offers. Regularly engage with your audience and respond promptly to inquiries.

Content Marketing and Engagement

  • Laundry Tips Blog : Share blog posts about garment care, laundry tips, and the benefits of professional laundry services. This content can help establish your expertise and provide value to your customers.
  • Email Newsletters : Regular newsletters can inform customers about seasonal promotions, new services, or laundry tips.
  • Video Tutorials : Create video content showing the care and attention you give to customer garments, or offer tips on home laundry practices.

Experiential and In-Person Engagements

  • Local Community Events : Participate in or sponsor local community events to increase brand visibility and connect with potential customers.
  • Promotional Days : Host promotional events, such as “free wash days” or discount days for first-time customers, to attract people to your business.

Collaborations and Community

  • Partnerships with Local Businesses : Collaborate with local businesses and organizations for cross-promotion. For instance, offer laundry discounts to gym members or local sports teams.
  • Student and Senior Discounts : If located near a college or in a community with many seniors, offer special pricing to attract these demographic groups.

Customer Relationship and Loyalty Programs

  • Loyalty Rewards Program : Implement a program that offers incentives for repeat customers, like discounts on every tenth wash or a free service after a certain number of visits.
  • Referral Incentives : Encourage word-of-mouth marketing by offering benefits to customers who refer new clients.

Promotions and Advertising

  • Targeted Local Advertising : Use local newspapers, community bulletin boards, and online platforms like Google Ads to reach potential customers in your area.
  • Flyers and Local Mailers : Distribute flyers or mailers in local neighborhoods, especially those with high-density housing or limited laundry facilities.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your laundry shop meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your laundry business could be:

  • Vending machines for snacks, drinks, laundry supplies
  • Add arcade games and TVs
  • Use top-quality cleaning supplies, be a premium laundry.
  • Partner with local businesses to do their laundry at a discount.
  • Offer services for delicate garments.
  • Loyalty rewards program.

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a laundry business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in laundry for years and can offer invaluable insight and industry connections. The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in laundry. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.

Step 12: Build Your Team

If you’re starting out small with a home-based wash and fold business, you may not need any employees. But as your business grows, you’ll likely need workers to fill various roles. Potential positions for a laundry include:

  • General Manager
  • Maintenance
  • Marketing Lead 

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.

Step 13: Run a Laundry Business – Start Making Money!

A laundry shop can be a great source of steady income if you can build a solid customer base and earn your customers’ loyalty. One way to do this is to offer amenities, such as free wifi and free coffee. You can also provide a lounge where customers can engage in great conversations while doing their laundry.

There are many other creative ways to attract and retain customers. You did the right thing by seeking guidance first. Now that you have the knowledge to start a business, you’re ready to begin your entrepreneurial journey and make money with your laundry business!

  • Laundry Business FAQs

Laundromats certainly are! They offer high rates of success and a straightforward business model. It’s estimated that 95% of laundromats succeed based on a five-year evaluation window. The business is also recession-resistant as everybody needs clean clothes no matter what’s happening in the economy.

While profits will vary depending on your location, costs, and your prices, the median revenue for a dry cleaning business is $80,000 per year. So yes, dry cleaners make money, but it’s up to you to turn that money into profit.

There is a range of options for financing a laundry business. You can ask friends and family or apply for a traditional loan through a bank. Another option is through SBA guaranteed loans such as 7(a) loans and microloans.

Implement proper waste management practices, ensuring trash bins are emptied regularly and disposed of properly. Keep the floors and surfaces clean by sweeping, mopping, and wiping them down regularly. Regularly inspect and clean the washing machines, dryers, and other equipment to remove lint, debris, and detergent residue. Use appropriate cleaning agents and disinfectants to sanitize surfaces and maintain a hygienic environment.

While laundry businesses can be profitable, it’s important to conduct thorough market research, assess the local demand, and carefully manage expenses to maximize profitability. 

Starting a laundry business at home is possible, but it may have limitations and considerations. Check local regulations and zoning laws to ensure operating a business from home is permitted in your area. Consider the space available and whether it can accommodate the necessary laundry equipment and supplies.

Some common customer segments include busy professionals, college students, apartment dwellers, and households without access to laundry facilities. Additionally, hotels, hospitals, and restaurants often rely on commercial laundry services due to the large volume of linens and uniforms they handle.

In a laundry shop, you can sell various products and services to complement your core laundry offerings. This can include detergent and laundry supplies for customers to purchase, vending machines for snacks or beverages, laundry bags or baskets, fabric softeners, stain removers, and ironing services. 

business plan laundry service

It’s great that you mentioned how laundry businesses usually have high success rates and solid profit margins. I was checking out some popular types of businesses earlier and I learned about laundry businesses. It seems like a good choice if you want to start a business, and it looks like there are finance my laundry services now too, which makes things even easier.

https://financemylaundry.com/

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  • Decide if the Business is Right for You
  • Hone Your Idea
  • Brainstorm a Laundry Business Name
  • Create a Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Laundry Business - Start Making Money!

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How to Start Your Own Laundry Service Business From Home

Author: ChoncĂŠ Maddox

April 5, 2021 Leave a Comment

Starting a laundry service business is an excellent way to make money from home. Here’s everything you need to know about getting started.

If there’s one thing you can always count on each week, it’s laundry: rain or shine. Whether or not you’re busy, you and your family will have laundry to wash. Many people might tell you that they absolutely don’t like doing laundry, and this could provide you with the perfect opportunity to make money by starting your own laundry service business from home.

The average American household does 8 to 10 loads of laundry per week, and the  U.S. laundry facilities  and dry-cleaning services industry is valued at over $10.2 billion, so there is lots of money to be made by simply washing and folding clothes other people’s clothes.

Starting a laundry service business is an excellent way for moms to work from home and earn hundreds per week. After all, doing laundry isn’t that bad. It’s flexible and allows you to do other things around the house while a load of clothes is washing or drying. Here’s what you need to know when it comes to starting your own laundry service business from home.

Woman pouring laundry detergent while washing clothes at home.

Getting Started Is Easy

When considering any new home-based business idea, it’s essential to look at your existing skills and experience to see if you need extra training, licenses, or certifications. You likely already have a knack for doing laundry properly. So this is good news. If you need to learn more, you can easily find videos and  articles online  that teach you how to wash and care for different materials.

Plus, you can get extra practice by washing your family’s clothes and perfect your skill set in sorting light and dark clothing, using the proper amount of bleach for white linens, and more. When it comes to folding, practice and  find a technique  that works for you and looks neat.

What You Need For Your Laundry Service Business

To start your own laundry service business, feel free to start with the basics and add more items and materials as you get more established. Here are just a few main things to check off your list.

Washers and Dryers 

Of course, you will need a washer and dryer to perform your laundry services. You may already have one in your home that you can use. Keep in mind that the machines in your home will likely be residential-grade machines which are fine to start with. Residential washers and dryers are designed to help meet the demands of weekly family laundry, and you can expect these machines to last anywhere from 8 to 12 years with proper maintenance.

On the other hand, commercial washers and dryers are designed for cycling through laundry continuously (24/7 if needed), and these machines can last for 14 years on average, handling over 5,000 laundry cycles. Commercial washers and dryers may be a little more expensive than their residential counterparts, but it could be worth the extra cost if you have several clients and are doing multiple loads of laundry each day.

However, if you’re just starting out, it’s perfectly acceptable just to use what you have in your home.

Laundry Detergent

Consider offering a full-service laundry experience for your customers by providing laundry soap, fabric softeners, and dryer sheets, so the people who hire you don’t have to provide it themselves. You can buy these items in bulk to stock up or  make your own laundry detergent  to save money. 

I started making liquid laundry soap a few months ago, and it’s been such a cost-saver in our household. Every few months, I fill up a 5-gallon bucket with my homemade soap. Once you purchase the initial ingredients and supplies, making your own laundry soap will cost you pennies. 

Scale to Weigh Laundry

One of the most common ways to determine how much customers will pay is to charge a fixed rate per pound of laundry. To do this, you’ll need to weigh each bag of laundry so you can provide an accurate quote. 

A digital utility-scale, which can be perfect for weighing laundry, may run you around $150.

Licensing and Registration Documents

You may want to set up an LLC, S-Corp, for your business or work as a sole proprietor. Decide which business structure works best for you and research your state’s licensing and registration fees and processes. You should also determine how you’ll organize your finances and pay taxes on the income you make in your business. Talk to a tax professional or CPA about a plan and bring up any questions you may have so you can get started on the right foot.

Laundry Bags

This is not required to get started, but it may be a good idea to order some reusable laundry bags with your logo on them to give to customers for free when they hire you for laundry services.

Finding Customers

Everyone needs their clothes washed each week, but how do you actually find customers for your laundry service business and spread the word? Here are a few helpful ideas to get you started. 

Post Ads for Free Online

There are tons of free sites and groups you can use to advertise your business online. Start with local groups on sites like  Nextdoor ,  Craigslist , and even  YellowPages.com . You can also post in local Facebook groups, and if you’ve registered your business, it may be a good idea to get involved with your local Chamber of Commerce .

Get a Website

Sooner or later, you may find it necessary to create a website so you can have a general place for potential customers to go to learn more about your business and services. You can share why you started your business, how you work, what materials you use, along with testimonials and reviews from other customers. 

In addition to having a website, create social media pages so you can share discounts, offers, and images to promote your business.

Offline Local Promotion

Try doing some offline local promotion as well to get the word out. You can put flyers on cars or in local businesses with your phone number and website on them. Placing flyers and business cards in high-traffic areas for families like schools, daycare centers, and restaurants would be ideal. That way, you can get your business in front of busy parents who may be looking to outsource laundry. Busy professionals can be another ideal client for you too.  

How Much Can You Make?

The best part about having your own laundry business is that you get to decide your rates. Most laundry service business owners charge anywhere from $0.75 to $3 per pound of laundry. If you want to offer to pick up and drop off laundry, you can also charge an extra delivery fee. For reference, the average small family will accumulate more than 10 pounds of laundry each week. 

In general, you may receive anywhere from 20 to 30 pounds of laundry with each weekly customer. This means it’s not uncommon to earn a few hundred dollars per week with your at-home laundry service once you gain a handful of weekly customers.

Woman pouring laundry detergent while washing clothes at home.

Don’t Forget About Expenses!

As with any business, it’s important to be mindful of expenses since they can reduce your profit. You will need to spend money maintaining your equipment and keeping other supplies stocked for use. 

If you’re offering a pick-up and delivery service, you’ll want to account for fuel expenses as well. While you can deduct mileage from your business expenses, you should also set distance limitations and encourage customer drop-offs, so you don’t waste too much time driving.

Laundry Care Can Help

If you need help starting your home-based laundry service business and would rather have someone else handle much of the marketing and financial planning, consider teaming up with a business called  Laundry Care . 

Laundry Care has been around for several years now and helps you operate your own laundry business with less hassle. How it works is that you can sign up to be a provider, and they will find customers for you in your area. You’ll pick up laundry, bring it home to wash, dry, and fold, then return it to the customer when it’s ready. 

Laundry Care providers get paid around $20 per bag of processed laundry, and each bag holds 2 to 3 loads. You can control the frequency of when you get paid, and your earnings will be held securely in the ‘My Wallet’ section of the Laundry Care app. 

To become a Laundry Care provider, you will need to pay a $100 fee. The fee covers initial supplies like 5 Laundry Care reusable bags, clear garment covers, a portable hanging scale, plastic bag tags, a laundry guide, a branded t-shirt, and promotional cards to obtain your first few orders. 

Starting a laundry service business is an excellent way to make money from home and still spend quality time with your kids, take college classes, work another job, run errands, or do anything else you want to do. Learning how to offer a professional laundry service is easy, and while there may be some start-up costs involved, your potential customer base is huge. Everyone has laundry. You just need to narrow it down to the people who are willing to outsource the task and hire someone like you to help.

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About the Author

Headshot of Choncé Maddox

ChoncĂŠ Maddox

ChoncĂŠ Maddox is a Certified Financial Education Instructor (CFEI), blogger at My Debt Epiphany , and freelance writer who loves to talk about everything personal finance. Her writing has been featured on sites like Business Insider, AOL, Credit Sesame, Barclaycard, and the New York Post. She lives with her husband and son in the Midwest. When she's not writing, she is spending time with her pets, trying out new recipes, being active outside, and looking for new Netflix shows to get into.

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How to create a laundromat business plan

  • Annabelle Amery
  • Sep 14, 2023

How to create a laundromat business plan

When diving into the world of running a laundromat, one of your first spin cycles should be creating a well-structured business plan. Your laundromat business plan serves as a blueprint for setting goals, defining strategies and projecting your financial journey.

Your plan helps you smooth out any potential wrinkles when you’re starting a business for the first time. Keep reading to learn how to structure your plan, and how to make sure that it works to your advantage.

Looking to promote your business online? Use Wix’s website builder to make your website , then manage your site, marketing and ads all in one place.

Why should you create a laundromat business plan? Top benefits to keep in mind

A business plan can take shape in many different ways, but a well-structured plan can offer the following benefits.

Raising money for your business : Your laundromat business plan can help you gain the trust of potential investors, partners or lenders specifically interested in the world of laundry. It shows you've done your research, know the ins and outs of the laundry game, and have a clear plan for making a clean profit.

Mapping out your resources: Your plan helps you sort out all the laundry-specific essentials you need to launch and operate your laundromat successfully. From washers and dryers to detergents, seating, signage and even coin exchange machines, it's all there. This detailed resource plan ensures you don't miss a single sock and allows you to create an accurate budget tailored to the laundromat business.

Staffing: Your laundromat business plan covers your staffing needs. Whether you're hiring attendants, maintenance experts or front desk staff, defining these roles helps estimate labor costs, ensuring the efficient operation of your laundromat.

Mastering the market: Your plan dives deep into the laundromat market—understanding your competition, pinpointing your target customers and staying ahead of laundry trends. This insight is essential to find your unique selling points within the laundry world and tailor your offerings to meet the specific demands of laundry enthusiasts.

Operating smoothly: Your business plan spells out the nuts and bolts of how your laundromat operates, from customer entry to equipment use and payment methods unique to the laundry industry. This meticulous level of detail ensures smooth operations and happy customers, specifically within the laundromat setting.

Anticipating any challenges: By conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis within the laundry context, your plan helps you spot potential wrinkles in the laundry cycle.

Painting the big picture: Your plan pushes you to set long-term goals and dreams within the laundromat business. This vision guides your decisions, growth plans, and investments, ensuring your laundromat stays on the path to becoming a reputable and successful laundry hub within your community.

Read more about how to start a service business .

How to create a laundromat business plan in 6 steps

To effectively clean up in the industry, a laundromat business plan will need to outline your service offerings, marketing strategies and financial projections. In the upcoming sections, we will walk you through six critical components of any strong laundromat business plan.

Executive summary

Business and domain names

Market research and analysis

Operations plan

Marketing and advertising

Financial plan

01. Executive summary

The executive summary of a laundromat business plan is a concise overview of the entire plan. It provides readers with a snapshot of the business's goals, strategies and key elements. Writing a clear executive summary is crucial as it sets the tone for the rest of the plan and should encapsulate the essence of the business in a compelling way.

To create an effective executive summary for a laundromat business plan, focus on the following aspects:

Introduce your laundromat business, its core services, and the unique value it offers to customers. Provide a brief overview of your vision and mission.

Define your target demographic, such as students, busy professionals or families. Explain why this market is ideal for your laundromat services.

Highlight what sets your laundromat apart from competitors: your key differentiation. This could be advanced technology, exceptional customer service, convenient location or a focus on sustainability.

Provide a high-level overview of your financial projections, including startup costs, estimated revenue and the timeline for profitability.

If applicable, briefly outline your future growth strategies and expansion plans, such as adding additional locations or services.

02. Business and domain names

Selecting an appropriate business name is a big decision for your laundromat business. It's the foundation of your brand identity and should convey the essence of your services. When brainstorming names, consider using a business name generator for inspiration. Ensure that your name is memorable, easy to pronounce and reflective of your brand values.

Alongside your company name, securing a matching domain name for your business website is crucial. The domain name should closely align with your company name and be easy to remember. Use domain name registrars to check the availability of your preferred name.

Once you’ve landed on your name and business structure, make sure to register your business .

03. Market research and analysis

Including a market analysis and research section in your laundromat business plan is essential for understanding the competitive landscape and crafting a successful marketing strategy. Conduct thorough research to identify your target market's preferences, demographics and behaviors.

By analyzing competitors in your area, you can gain insights into their strengths and weaknesses. This information allows you to position your laundromat effectively, highlighting your unique value proposition. Additionally, a SWOT analysis helps you identify internal strengths and weaknesses and external opportunities and threats, guiding your strategic decisions.

04. Operations plan

The operations plan details the practical aspects of running your business efficiently and provides insights into location, premises, equipment and staffing needs.

Outline the location selection process, taking into consideration factors like foot traffic, accessibility and proximity to your target market. Describe the layout of your laundromat, including the arrangement of washing and drying machines, folding areas and seating.

Discuss the equipment you plan to use. Include specifications for washers, dryers, vending machines and any other amenities. Address staffing needs, detailing the roles of attendants, maintenance personnel and customer service representatives.

05. Marketing and advertising plan

Incorporate a comprehensive marketing and advertising plan that outlines how you intend to attract and retain customers.

Make sure to develop your branding strategy, too, which includes your logo, color scheme and overall visual identity. If you’re not sure where to start, use a logo maker to get the creative juices flowing.

Outline both your online and offline marketing tactics, laying out any promotional campaigns you plan to run (think: discounts for first-time customers, loyalty programs and referral incentives). Think of other avenues to promote your site, such as creating a business website , managing online reviews and partnering with local businesses.

06. Financial plan

The financial plan section projects the financial aspects of your business. List your startup costs, including equipment purchases, your lease, facility renovation, permits, licenses and initial marketing expenses. Estimate ongoing operating expenses like utilities, maintenance, insurance and staffing costs.

After that, develop a revenue forecast based on the number of machines, usage rates and the pricing structure. Outline your pricing strategy, considering local market trends and competitor pricing.

Last but not least, you’ll want to detail funding sources for your startup, whether it's personal savings, loans, investments or grants. Provide a clear timeline for achieving profitability, considering factors like customer acquisition rate and seasonal fluctuations.

steps to creating a business plan

Examples of laundromat business plans

Below are two business plan examples for hypothetical laundromat businesses. These plans include all the sections discussed previously and can act as a starting point for your own plan.

Draft business plan #1: FreshWash Laundromat

FreshWash Laundromat is a cutting-edge self-service laundry facility located in a prime urban area. Our mission is to provide customers with a convenient, efficient and environmentally friendly laundry experience. With a commitment to modern technology, exceptional customer service and sustainable practices, we aim to redefine the way people approach laundry.

Our target market includes urban professionals, college students, and young families seeking a hassle-free laundry solution. We stand out from competitors by offering contactless payment options, energy-efficient machines and a relaxing lounge area for customers.

In our first year of operation, we project revenue of $150,000, growing to $200,000 in the second year. With the success of our initial location, we plan to expand to additional neighborhoods in the third year, achieving a 10% market share.

Company and domain names

We have chosen "FreshWash Laundromat" as our company name to reflect our commitment to providing fresh and clean laundry services. The domain name "FreshWashLaundry.com" complements our brand identity and serves as a user-friendly online platform for customers to explore our services and offerings.

Market analysis and research

Our marketing analysis reveals a growing demand for convenient and modern laundromat services in urban areas. By conducting competitor analysis, we've identified opportunities to differentiate ourselves through cutting-edge technology, customer engagement and sustainable practices.

Our laundromat will be strategically located near residential complexes and commercial areas, maximizing foot traffic. The facility will feature advanced washing and drying machines, comfortable seating, free Wi-Fi and vending machines. We'll employ attendants for customer assistance and maintenance.

Marketing and advertising plan

Our marketing strategy focuses on creating an engaging online presence through social media platforms, local advertisements and partnerships with nearby businesses. We'll offer promotional campaigns, loyalty programs and referral incentives to attract and retain customers. Our website will provide information about services, pricing and convenient online booking options.

Startup costs

Lease and facility setup: $50,000

Washing and drying machines: $70,000

Renovation and decor: $20,000

Marketing materials: $5,000

Initial operating expenses: $10,000

Funding sources

Personal savings: $40,000

Small business loan: $70,000

Revenue projections

Year 1: $150,000

Year 2: $200,000

Year 3: $250,000

Break-even analysis: Expected break-even point within the first year.

Draft business plan #2: EcoClean Laundromat

EcoClean Laundromat is a revolutionary self-service laundry facility that combines convenience with environmental responsibility. Our goal is to offer customers an eco-friendly alternative for their laundry needs, using energy-efficient machines, biodegradable detergents and water-saving technologies.

Our target market comprises environmentally conscious individuals, families and students seeking to reduce their ecological footprint. Our unique value proposition lies in promoting sustainability while providing top-notch laundry services.

We anticipate revenue of $120,000 in the first year of operation, growing to $150,000 in the second year. Our expansion plans include collaborating with local sustainability organizations to further raise awareness and community engagement.

"EcoClean Laundromat" aligns perfectly with our commitment to environmentally friendly practices. Our domain name, "EcoCleanLaundry.com," reinforces our brand message and offers customers a seamless online experience to learn about our services and book appointments.

Our market analysis highlights a growing trend towards eco-conscious consumer behavior. By researching competitors and industry trends, we've identified opportunities to cater to individuals who prioritize sustainability in their choices.

EcoClean Laundromat will operate in a central location with a focus on energy efficiency and water conservation. We'll use modern washing machines that require less water and energy, and biodegradable detergents that minimize harm to the environment. Our facility will offer educational materials to promote eco-friendly laundry practices.

Our marketing strategy emphasizes online and offline channels to reach our target audience. We'll use social media platforms to share tips on sustainable living and promote our eco-friendly services. Collaborations with local environmental organizations and participation in community events will further enhance our visibility.

Lease and facility setup: $40,000

Energy-efficient machines: $60,000

Renovation for eco-friendly features: $15,000

Marketing materials: $3,000

Initial operating expenses: $7,000

Personal savings: $30,000

Green business grant: $50,000

Year 1: $120,000

Year 2: $150,000

Year 3: $180,000

Other service business ideas you might be interested in pursuing

Got another type of business in mind? Check out these guides as well as other service business examples .

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Laundry Business Plan Template

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What You Get

  • A compelling & detailed pre-written Laundry business plan template in WORD
  • A full & automatic Laundry financial plan model in EXCEL you can easily customize
  • Customized text tailored to the Laundry business
  • The ability to paste advanced charts and tables within a click
  • No accounting or specialized financial knowledge needed
  • A truly cost-effective solution saving you time and money

Laundry Business Plan Template Description

Laundry business plan template with financials

Our ready-made Laundry business plan package is all you need to build an investor-grade laundry business plan fast and easy. It comes with a pre-written business plan document in Word and an automatic financial plan in Excel tailored to the laundry service business. All you need to do is customize these documents to perfectly make them fit your own laundry project. For more information regarding the content, check out the full description below.

business plan laundry service

Laundry Business Plan Document in Word

Our ready-made Laundry business plan template is in Word format and includes 24 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your Laundry project. Each section and sub-section offer you a sample text that you can easily customize to make your business plan unique. Below is a small excerpt of your pre-written Laundry business plan document in Word.

laundry service business plan in Word

Automatic Laundry Financial Model in Excel

Our pre-populated financial model is in Excel format and includes multiples worksheets. You can easily edit the model’s inputs including changing costs and revenue assumptions to generate pro-forma financial forecasts including P&L, Cash flows and Balance Sheets. Below is a small extract from your automatic laundry financial plan in Excel.

laundry financial plan in Excel

The Benefits of Building a Business Plan for your Laundry Project

Building a business plan for your laundry project can bring a variety of benefits, including:

  • Securing funding: A laundry business plan can help you secure funding from investors or lenders by outlining your vision for the business, the market opportunity, and your financial projections.
  • Identifying and mitigating risks: It can help you identify potential risks and opportunities associated with your laundry project, and develop strategies to mitigate those risks and capitalize on those opportunities.
  • Establishing clear goals and objectives: A business plan can help you establish clear goals and objectives for your laundry venture and create a roadmap for achieving them.
  • Improving decision-making: By providing a framework for decision-making, a laundry business plan can help you make informed choices about how to allocate resources and manage the business effectively.
  • Communicating effectively with stakeholders: A laundry business plan allows you to communicate your vision and strategy to stakeholders, such as employees, investors, and customers, and align everyone’s efforts towards the same goals.
  • Benchmarking and tracking progress: Do you wish to track your progress against your goals? A laundry business plan can help you do that. It allows you also to make adjustments as necessary to stay on track.

Overall, a business plan can provide a comprehensive view of your laundry project, including both short-term and long-term goals, and can help you make better decisions, secure funding, and track progress over time. It’s a valuable tool for any aspiring laundry owner.

This Ready-Made Laundry Business Plan is For

  • Entrepreneurs wishing to start a Laundry business
  • Aspiring laundry store owners who want to create a business plan fast and easy
  • Entrepreneurs who wish to pitch their project to investors
  • Laundry professionals who wish to better understand the potential of the opportunity

Immediate Delivery by Email

  • Once you complete the order, you will receive an email with links to download your documents
  • Your order will contain the full pre-written business plan in Word
  • Your order will contain the full customizable financial model in Excel

Your Laundry Business Plan Content

Executive Summary:  Our Laundry business plan template starts with a compelling Executive Summary. This key section is very important as it summarizes in 1 page your Laundry concept. It will introduce your business model, the key people behind the project as well as the unique selling proposition offered by your Laundry service. This section will also mention how market conditions and consumer trends are favorable for launching your project.

The Problem Opportunity:  Next, your ready-made Laundry business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your Laundry. These can include issues such as the lack of laundries in a certain location, undifferentiated offering by current actors in the market…etc.

The Solution:  This section explains how your Laundry business will take advantage of the current problems in the market and will detail your innovative solutions.

Mission & Vision:  Your mission will explain in a couple of sentences your Laundry service’s business ethos. In other words, it will summarize your unique value proposition and will explain how you are different than the competition. Your vision will explain the long-term plans for your Laundry concept. Are you planning to start with one branch today and expand to a multi-branch business model? Are you looking to transform your Laundry business into a franchise model?…etc.

Business Model:  This section details your Laundry concept using the business model canvas method. In a visually appealing table, we will detail your Laundry business’ key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services:  Next, we will talk in detail about your various products and services. We will describe your various types of washing, dry cleaning and pressing services…etc. We will also provide information about your pricing and average order values.

Market Analysis:  This important section describes the various market statistics and consumer trends in the laundry service industry and explains how they support your own concept. The purpose of this section is to show that the market conditions are favorable for launching your new Laundry.

Global Market Trends:  In this sub-section of the market analysis, we will discuss the latest general market trends in the laundry service industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends:  This sub-section explains the local market trends that are relevant to your specific Laundry business in your own area of operation.

Target Customers:  In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis:  We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages:  After looking at the competitive landscape, we will then show how your Laundry business is differentiating itself from the competition through a number of key advantages.

SWOT Analysis:  This section features a 4-quadrant table with explanations about how your Laundry intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan : This chapter provides detailed information about your go-to-market strategy. It includes a detailed action plan to help you build brand awareness and generate sales.

Branding & Awareness:  We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition:  We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Operating Plan:  This chapter provides information about your Laundry’s opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team:  It is very important to present the key people behind your Laundry project and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan:  No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones:  To be able to launch and execute your Laundry project, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan:  Without a robust financial plan, your Laundry business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this and the following sections will be provided by the dynamic Excel financial model accompanying your Laundry business plan.

Projected Revenue:  This module shows your Laundry business’ revenue projections over the next three years.

Projected Profit and Loss:  This module shows your Laundry service’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your Laundry’s revenue is converted into a net profit.

Projected Cash Flows:  This module shows your Laundry business’ cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your Laundry will generate from its day to day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet : This module shows your Laundry’s balance sheet projections over the next three years. The balance sheet will provide a summary of your Laundry’s short term and long term assets in addition to your short term and long term liabilities and capital.

Profitability Analysis:  In this section, we will provide information about your gross margin, net margin and discuss the profitability of your Laundry business.

Funding Requirement:  This module states the amount of funding your need to be able to comfortably launch your Laundry business. It also describes the planned allocation of the funds between Opex and Capex.

Conclusion : Finally, we will conclude your business plan by recapitulating the key points that make your Laundry project compelling and reiterate the rationale behind your business opportunity.

Why Use our Ready-Made Laundry Business Plan?

  • Speed & Convenience:  Once you complete your order, you will receive the Laundry business plan directly in your mailbox. Since it is already pre-written with fully customizable financials, you will only need to spend a couple of hours to edit it and adapt it to your own Laundry project.
  • High Quality:  Your Laundry business plan has been written by our professional team of business plan writers and experts from the laundry service industry. You will receive a professional Laundry business plan template ideal for presenting to potential investors or banks.
  • Low-Cost:  Our pre-written Laundry business plan template is the most cost-effective solution in case you need to build a solid and professional Laundry business plan. We are confident you will save hundreds if not thousands of dollars by ordering our premium business plan compared to hiring a consultant or subscribing to complicated and expensive software.

If you have any question regarding our ready-made Laundry business plan package,  do not hesitate to contact us , we are here to help.

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Top 10 Laundry Business Plan Templates With Examples and Samples

Top 10 Laundry Business Plan Templates With Examples and Samples

Samradni Pradhan

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The idea of laundry service is a product of Western culture, where customers go to a store and wash their clothes using a washing machine and detergent. When a single washer doesn't work, laundry services clean the fabric on a larger scale. Hotels, restaurants, hospitals, and other locations that need regular fabric cleaning extensively use these services.

Like any other business, a laundry service needs a thorough business plan that includes the objectives and a strategy for achieving them. This plan will encompass operational details, staffing needs, financial evaluation, market analysis, customer assessment, and more. It aims to assess the firm's feasibility comprehensively. A well-executed business plan ppt will aid entrepreneurs in securing capital and loans for maintenance, expansion, and growth.

This blog will discuss the best laundry business plan templates for your company.

Best Laundry Business Plan Templates

Table of contents, 1. executive summary, 2. company overview, 3. industry analysis, 4. customer analysis, 5. competitor analysis, 6. swot analysis, 7. porter's framework, 8. marketing plan, 9. operational plan, 10. financial plan.

Getting clean clothes is only one aspect of laundry – the other is improving the overall service. Furthermore, when launching a laundry business, many possibilities are challenging to track. Our templates are helpful in this situation.

Using our comprehensive business plan template gives your business ideas a canvas and a notebook. These templates were created explicitly with the needs of a laundry and dry-cleaning business plan in mind. This blog will cover details on the top 10 pages of the complete deck. After downloading, you will get 65-page Doc, PDF, and XLS files.

An executive summary should highlight your laundry business's distinctive value proposition, mission, and vision. Investors can swiftly determine the organization's viability by viewing your fundamental goals and essential tactics.

In our Executive Summary section, you will get templates for:

1.1 The Quick Pitch: Provide an impressive and brief introduction, highlighting the key characteristics and value propositions that make your laundry business stand out.

1.2 The Entity Profile: Create an easy-to-understand visual representation of your business structure and unique brand strategically designed to capture the attention of investors and partners.

Executive Summary

Download this business plan

(Looking for a specific commercial business plan for your laundry services, look no further than our business plan ! Commercialize your services the right way)

Commercial Laundry Business Plan

Download this presentation

You may inspire trust in potential investors by clearly representing your company's objectives, culture, and long-term goals. This section is an opportunity to demonstrate your enthusiasm and dedication, an aspect that lures investors who share your values and vision.

In our Company Overview section, you will get templates for:

2.1 Vision and Mission: Create a compelling mission and vision statement to lead your laundry business to success.

2.2 Company Goals and Objectives: Understand exactly what you want to accomplish with your laundry business, creating a transparent and inspirational roadmap to success.

2.3 Start-up Summary: Provide a glimpse into your laundry business’s history, revealing how it started, how it has been structured, the use of coin-operated machines , and fundamental elements forming the foundation for your creative process.

2.4 Market Gap Analysis and Business Statement: Unlock untold potential in the laundry industry and showcase your unique business brand identity, positioning your brand as a leader.

2.5 Services Portfolio: Showcase a wide range of high-end laundry services .

2.6 Key Success Factors: Identify the key elements defining your laundry business strategy, paving the way to success in design and aesthetics.

Company Overview

(Given the growth of on-demand laundry services, your interest may be piqued to explore our business plan designed especially for those needs, download it right away)

On-Demand Laundry Business Plan

The Industry Analysis section provides an in-depth analysis of the laundry industry’s current state and trends. Investors are looking for high-growth businesses to invest in. This section provides insights into the market size, key industry trends, and new opportunities. It places your laundry business in a position to understand the dynamics of the industry, making it more appealing to investors looking for growth industries to invest in.

In our Industry Analysis section, you will get templates for:

3.1 Market Analysis: Dig deep into the world of laundry, discovering hidden gems and uncovering industry leaders that will shape your business for years.

3.2 Market Trends Tracking: Stay ahead of the rest by keeping an eye on the latest trends to capture the attention of today’s customers.

3.3 Major Challenges and Solutions: Fearlessly take on industry challenges, creating cutting-edge solutions that ensure continuous growth for your laundry business.

3.4 Growth Drivers Identification: Develop strategic plans and identify the crucial factors that will drive your laundry brand to rapid growth and long-term success.

3.5 Geographical Market Analysis: Customise your strategy to the regions in your target market, allowing for smooth growth that aligns with regional preferences and meets unique needs.

Industry Analysis

(If your business caters to fresh laundry services, we have just the apt resource for you to explore! Download our fresh laundry services business plan template today!)

Fresh Laundry Service Business Plan

Understanding your customers is crucial to attracting investors to your business. In this section, demonstrate your understanding of your customers, including their needs, preferences, and characteristics. Investors want to know that you've figured out what kind of market you're in and develop strategies to attract and retain customers.

Our Customer Analysis section offers comprehensive templates for:

4.1 Target Market Definition: Create a crystal clear view of the customer or business segments in which your laundry services excel, ensuring a precise and measurable market approach.

4.2 Buyer Persona Development: Build a detailed profile of your perfect customer, from age and gender to preferences and behaviour. This will help you personalize your services precisely, skillfully meeting your customer’s needs.

4.3 Market Sizing Analysis: Understand the size of your laundry market, calculate the market share that your brand can grab, and paint a picture of the opportunities that are waiting for you in your business environment.

Customer Analysis

Investors love businesses well-versed in competition and know laundry care growth statistics . This section will give you insights into your competition's strengths and weaknesses. This will help investors evaluate your business’s competitive edge. 

In our Competitor Analysis section, we provide templates for:

5.1 Major Players: Identify and analyze the top competitors and key players driving the laundry market in your area.

5.2 Attributes Comparison: Conduct in-depth research, creating meaningful comparisons of the key characteristics and features that distinguish different laundry products and services on the market, allowing you to position your products strategically.

Competitor Analysis

A SWOT, short for Strengths, Weaknesses, Opportunities, and Threats- Analysis is a must-have tool if you’re looking to self-assess your business. It helps investors understand your laundry business’s strong suits and weak spots and its external opportunities and threats. On this page, you’ll see how to identify and mitigate your business’s risks while taking advantage of its strengths. This will make your business more attractive to risk-averse investors.

SWOT Analysis

Porter’s Framework looks at the competitive forces in your industry. Investors want to know how your laundry business is positioned in the market and its resilience to competitive pressures. Showcasing your competitive strategies and market positioning can draw in investors looking for businesses with a strong market presence and a long-term competitive advantage.

Porter's Framework

The Marketing Plan includes information about how to attract and engage customers. Investors are looking for a comprehensive marketing plan that can aid with brand development and building a customer base. A successful marketing plan appeals to individuals and investors who recognize the importance of effective marketing for business growth.

In our Marketing Plan section, we provide templates for:

8.1 Sales Strategy: Create a custom sales plan carefully crafted to exceed your laundry business’s financial goals and aspirations.

8.2 Promotional Strategy: Shine a bright light on your marketing and promotion strategies, creating excitement and a lasting legacy for your laundry brand.

8.3 Pricing Strategy: Discover the secret to your pricing strategy that seamlessly combines profitability and unmatched competitiveness, setting the benchmark in the laundry industry.

8.4 Sales Funnel Optimization: Navigate the captivating experience from discovery to customer satisfaction with the laundromat's business growth . Optimize every sales funnel stage to maximize efficiency and delight in your laundry experience.

Marketing Plan

On the Operational Plan page, you can outline your business’s daily operations, including personnel, operations, and technology. Having a well-thought-out operational plan helps investors trust that your business will meet its goals and continue to grow.

In our Operational Plan section, we provide templates for:

9.1 Retail Selling Strategy: Lead the way to retail success with a strategic plan for selling your laundry refurbishment, demonstrating your sales skills and tactical thinking.

9.2 E-commerce Sales Strategy: Get ahead of the competition with a comprehensive plan and budget to take over the online market with your unique laundry services.

9.3 Milestones and Achievements: Brighten up your laundry business’s journey by highlighting the critical turning points and impressive successes.

Operational Plan

The Financial Plan is essential for investors as it gives them a better understanding of your laundry project management finances. This section guides them in estimating their potential returns on investment. 

In our Financial Plan section, we provide templates for:

10.1 Financial Assumptions: Turn your business goals into a plan that will help shape the financials of your laundry business with professional ironing and folding .

10.2 Revenue Model and Sales Forecast: Show off how your laundry business makes money and how it can grow.

10.3 Break-Even Analysis: Getting to the bottom of what's holding your laundry business back from breaking even is a big step to making money.

10.4 Projected Profit and Loss Account: Draw a clear picture of what your laundry business can do financially, how much money you can make, how much you need to spend, and how much you can expect to make.

10.5 Projected Cash Flow Statement: Make sure your laundry business runs smoothly by observing how much money you expect to make.

10.6 Projected Balance Sheet: Get a complete picture of what your laundry business is expected to make, what it will owe, and what it's worth. That way, you can ensure your finances are as transparent as possible.

10.7 Scenario Analysis: Explore different scenarios to see how different conditions and risks could affect the financial strength of your laundry business.

10.8 DCF Valuation: Using discounted cash flow (DCF) analysis, you can determine how much your business is worth today in the laundry industry.

Financial Plan

We have so much more to offer

We hope this blog has given you an idea of the amazing content you could gain from this business plan. But this is just the beginning. Upon downloading this business plan, you'll receive all 65 pages and all the valuable content it contains. Starting a laundry business is no easy feat, but we can simplify it. You can download the entire business plan in an easy-to-edit PowerPoint to modify it per your business’s requirements.

FAQs on Laundry Business Plan

1. what is a laundry business plan.

A laundry business plan is a thorough document outlining the plans and goals for starting and running a profitable business. It includes essential elements, including market analysis, financial estimates, marketing plans, and operational strategies. It acts as a road map for business owners, guiding them through the difficulties of the laundry sector and, if necessary, obtaining capital.

2. How profitable is a laundry business?

A laundry business's profitability can vary significantly based on variables including location, pricing, and services provided. A successful laundry operation can make a profit, but success demands careful planning, effective management, and efficient operations.

3. How do I start a laundry business plan?

A laundry business strategy contains the following steps:

  • Examine the market and rivalries.
  • Identify your offerings and target market.
  • Construct a thorough financial plan.
  • Create operational and marketing plans.
  • Describe your objectives and goals.
  • Seek for expert guidance if required.

4. What are the 3 types of laundry business?

There are three primary categories of launderettes:

  • Coin-operated machines are used by patrons in self-service launderettes to wash and dry their clothing.
  • Laundries that provide complete service, including washing, drying, folding, and ironing.
  • Commercial laundry services: Taking care of significant volumes of uniforms and linens for corporations, hotels, and healthcare facilities.

5. What are the risks in the laundry business?

The following are typical risks in the laundry industry: - Equipment failures and maintenance expenditures.

  • Variable utility costs.
  • The opposition from competing launderettes.
  • Changes in market demand.
  • Adherence to regulations and environmental issues.
  • Difficulties in managing and training employees.
  • Economic downturns impact consumer spending.

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How to write a business plan for your laundromat business.

business plan for a laundromat business

Starting a laundromat business is a great idea because it is a relatively low-cost business to start and it provides a needed service to customers who may not have access to washers and dryers in their homes.

Additionally, it can be a steady and reliable source of income with minimal overhead costs.

However, prior to that, you must have a business plan.

Creating a comprehensive business plan is essential before launching any new project, such as a laundromat business. This plan should include an analysis of the market, financial projections, and a marketing strategy.

In short, a thorough business plan will help ensure the profitability of your laundromat business .

What information should you put into the business plan of a laundromat business? How can it be presented clearly? What metrics should be considered for the financial assessment? What techniques can I use to make business plan writing easier?

You're in luck! This article has you covered with answers to all these questions.

Additionally, it's worth noting that you have the option to avoid starting your business plan from scratch.

You can download our professional business plan for a laundromat business and adjust it to match your preferences.

business plan self-service laundry

Preparing a business plan for a laundromat business

Should you consider writing a business plan for your laundromat business.

Yes, you should consider writing a business plan for your laundromat business.

Constructing a sound business plan will empower you to:

  • get familiar with the laundromat market
  • stay abreast of emerging trends and apply them to your project
  • pinpoint viability factors for a laundromat business
  • understand the laundry service preferences, detergent choices, and convenience factors for customers
  • come up with a unique value proposition for your self-service laundry business
  • research competitor pricing strategies
  • find competitive advantages for your laundromat business
  • find a business model that generates steady and increasing profits
  • formulate an airtight strategy to maximize business growth
  • assess potential risks involved in operating a laundromat business, such as equipment breakdowns, coin theft, and customer satisfaction

Our team has created a business plan for a laundromat business that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for a laundromat business?

A business plan presents a variety of information, content, numbers, and financial data. It should be arranged in a way that makes it simple to read and comprehend.

When we elaborated our business plan for a laundromat business , we made sure to set it up correctly.

You'll find 5 sections (Opportunity, Project, Market Research, Strategy and Finances) here.

1. Market Opportunity

The opening section is labeled as "Market Opportunity."

This section presents a comprehensive report on the laundromat business, including key data and metrics to guide your decision-making process.

We update this section twice a year for fresh data.

2. Project Presentation

In the "Project" section, describe your laundromat business, including the state-of-the-art equipment, clean and inviting atmosphere, convenient services, and highlight the unique value proposition for customers seeking efficient and high-quality laundry solutions.

Include a brief self-introduction at the end of this section.

Explain your understanding of the laundry industry, your commitment to cleanliness and convenience, and your ability to create a comfortable and efficient laundromat experience.

We've given you some text to start with. Feel free to adjust it to match your concept.

3. Market Research

Then, we reach the "Market Research" section.

This section describes the target audience for your laundromat business.

It includes a comprehensive analysis of competitors in the laundromat industry and emphasizes your business's convenient laundry services and competitive advantages.

A tailored SWOT analysis is provided as well.

4. Strategy

The "Strategy" section encompasses a complete growth plan, delineating the necessary steps and initiatives to make your laundromat business exceptionally profitable.

Furthermore, you'll find a marketing strategy, a risk management approach, and a Business Model Canvas tailored to a laundromat business in this section.

5. Finances

Finally, you'll arrive at the "Finances" section, which presents the financial metrics and calculations for your project.

business plan laundromat business

How to draft the Executive Summary for a laundromat business?

The Executive Summary offers a summarized introduction to the business plan of your laundromat business.

Keep it short and to the point, no longer than 2 pages. Include only the vital details.

The goal of this document is to generate curiosity in the reader about your business plan.

In the Executive Summary of your laundromat business, answer these questions: what services does your laundromat offer? who is your target audience? are there other laundromats in the area? what makes your business unique? what funding do you require?

How to do the market analysis for a laundromat business?

The market study of your laundromat business helps you understand external factors such as customer demands for self-service laundry facilities, competition within the laundry industry, and emerging trends in laundry technology.

By conducting a comprehensive market study, a laundromat business can understand customer laundry needs, provide efficient and reliable self-service laundry facilities, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer base, increased usage, and a prominent position in the local laundry industry.

This is what we've outlined in the "Market Research" section of our business plan for a laundromat business :

  • key insights and trends in the laundromat industry, including laundry usage patterns, industry revenue, and technological advancements
  • a compilation of potential market segments for a laundromat business
  • the competitive research
  • the possible competitive advantages for a laundromat business

business plan laundromat business

The key points of the business plan for a laundromat business

What's the business model of a laundromat business, business model of a laundromat business.

A laundromat business's model revolves around providing self-service laundry facilities to customers for washing, drying, and folding their clothes. Revenue is generated through coin-operated machines or fees charged for machine usage.

The business model focuses on providing clean and well-maintained facilities, offering a range of machine sizes, providing vending or convenience services, promoting loyalty programs, and ensuring a safe and comfortable environment for customers.

Success depends on strategic location, competitive pricing, maintaining equipment functionality, offering additional services such as drop-off laundry or dry cleaning, and providing a pleasant customer experience through cleanliness and convenience.

Business model vs Business plan

Business plan and "business model" are not interchangeable, so be careful.

A business model is a blueprint for how a company operates and makes money.

In a business plan, you depict your business model by utilizing the Business Model Canvas tool.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a laundromat business .

How do you identify the market segments of a laundromat business?

Segmenting the market for your laundromat business involves dividing your potential customers into different groups based on their laundry needs, demographics, and preferences.

These categories may include factors such as self-service laundry, drop-off laundry services, specialty cleaning, or customers seeking specific laundry amenities (e.g., eco-friendly, pet-friendly).

By segmenting your market, you can offer a range of laundry services and solutions that cater to each segment's specific requirements. For example, you might provide self-service laundry facilities with a range of washer and dryer options for customers who prefer to do their own laundry, offer convenient drop-off and pick-up laundry services for busy individuals and families, specialize in specialty cleaning services such as delicate fabrics or leather items, or develop eco-friendly laundry options and pet-friendly facilities to attract environmentally conscious customers and pet owners.

Market segmentation allows you to effectively target your marketing efforts, communicate your laundry offerings and amenities, and provide a convenient and satisfying laundry experience that meets the unique needs and preferences of each customer segment.

In the business plan for a laundromat business , you will find a detailed market segmentation that helps you understand your audience and their preferences.

How to conduct a competitor analysis for a laundromat business?

Undoubtedly, you won't be the only laundromat business in your area. There are other self-service laundry facilities catering to customers' washing needs.

When crafting your business plan, it's important to assess your competitors in detail, considering their traits, strengths, and weaknesses.

Pay attention to their weaknesses (such as outdated machines, poor maintenance, or inadequate customer service).

Why is it crucial to notice these aspects? Because these weaknesses can impact customer satisfaction when utilizing laundromat services.

By focusing on these areas, you can provide well-maintained and efficient laundry equipment, offer a clean and comfortable environment, and deliver excellent customer support, positioning your laundromat business as a trusted and preferred choice for convenient and reliable laundry solutions.

It's what we call competitive advantages—develop them to make your business exceptional.

Here are some examples of competitive advantages for a laundromat business: modern and well-maintained machines, efficient and fast laundry services, competitive pricing, convenient location and hours, clean and comfortable environment, additional services (e.g., dry cleaning), positive customer reviews and satisfaction.

How to draft a SWOT analysis for a self-service laundry?

A SWOT analysis can help identify potential strengths, weaknesses, opportunities, and threats associated with starting a laundromat business.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a laundromat business

The strengths for a laundromat business

The "S" in SWOT represents Strengths, indicating the project's internal factors that differentiate it from competitors.

For a laundromat business, potential strengths could include convenience, affordability, cleanliness, and customer service.

The weaknesses for a laundromat business

When we use the "W," we mean Weaknesses, which are the aspects of the project that require improvement.

For a laundromat business, potential weaknesses include limited operating hours, a lack of marketing and promotion, a lack of customer loyalty, and a lack of competitive pricing.

The opportunities for a laundromat business

When we talk about the "O" in SWOT, we're referring to Opportunities, which are the external situations or conditions that can be advantageous for the project.

In the case of a laundromat business, potential opportunities could include offering additional services such as dry cleaning, providing a pickup and delivery service, partnering with other businesses for discounts, and offering a loyalty program.

The threats for a laundromat business

The letter "T" in SWOT stands for Threats, signifying the external factors that can pose obstacles or harm to the project.

How to elaborate a marketing strategy for a self-service laundry?

A marketing strategy is a crucial aspect of a business plan as it maps out how a business will attract customers and drive profitability.

Developing an effective marketing strategy will draw in customers looking for convenient and reliable laundry services at your laundromat business.

Customers won't utilize your laundromat business without proper marketing; convenience and quality service should be highlighted.

Have you thought about utilizing marketing techniques to attract customers to your laundromat business? Consider offering loyalty programs, running targeted advertising campaigns in the local community, and partnering with nearby apartment complexes or hotels for customer referrals.

Don't panic if you lack knowledge about marketing and communication – there are resources to help you learn.

How to make financial projections for a self-service laundry?

A successful business plan must include detailed financial information, such as income and expense projections, cash flow statements, and a break-even analysis.

When constructing your business plan, it is crucial to incorporate revenue projections for your laundromat business.

The revenue forecast should be straightforward and easily interpretable.

Our financial plan for a laundromat business is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

It goes without saying that you should create a preliminary budget for launching your laundromat business. Pay attention to every expense and don't leave any out (our financial plan includes a complete list for your convenience).

By conducting a break-even analysis, you can assess whether your laundromat business will generate profits or not.

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removing laundry from washing machine

Starting your own commercial laundry service is a smart business plan. Everyone has laundry, and there is no getting away from doing it. Having a commercial laundromat is a lucrative business , and you should expect to see revenue relatively quickly once you open your doors. But there are steps that need to happen before you let your first customers in. We’ll walk you through some tips, tricks, and products to help your commercial laundry service get off the ground in those first few months.

At A Glance:

5 Steps to Start Your Commercial Laundromat

Commercial Laundry Equipment

How to Make Your Laundromat Stand Out

Why Trust Us?

Five Steps to Get Your Commercial Laundry Business Started

While you may be anxious to get your business up and running as quickly as possible, taking the time to plan and set up your company before the doors open is vital.

modern laundromat with yellow walls

1. Be Strategic on Where Your Business Is

Laundry businesses are most lucrative in areas where there are many apartment complexes without in-unit washers and dryers or where individuals don’t have access to their own washing machines. As such, you want to place your business in a strategic area to which these residents can walk or easily drive.

Also, decide if you want your commercial laundry services to be self-service or a place where people can drop off their clothing to be washed and dried. Before you break ground or buy an old building, do your research on the demographic of the area and make sure your services are genuinely needed. You don’t want to get to opening day to find out there’s already a trusty laundromat in the neighborhood.

2. Choose the Right Business Entity

There are numerous types of business entities and choosing the right one for your commercial laundromat is essential. A business entity is simply any organization that is formed to conduct business. To legally be able to sell or provide a service, you need to register your business. There are six main entities, but the main three that are needed for a laundromat are listed below.

Sole Proprietor

A sole proprietor entity is owned by a single person. This is the simplest entity you can choose for your business because it doesn’t require state registration. Filing taxes is easier for individual proprietors, and you can deduct your business losses from your tax returns in most cases. If you plan to start your laundromat on your own, this is the best and only course.

General Partnership

A general partnership has many similarities to a sole proprietor entity, but the main difference is the business is owned by more than one person. For multiple-owner enterprises, a general partnership is the default mode of ownership; there is also no requirement to register a general partnership with the state. If you are going into this business with a friend or family member, a general partnership is your best option. Keep in mind that if you are a sole or general proprietor entity, you will still need to file a DBA (or a “doing business as”) form to operate legally.

Limited Partnership

A limited partnership (LP) is registered with the state, and you must submit formal paperwork. There are two types of partners in an LP: those that control, run, and bear liability for the firm (general partners) and those who just function as investors (limited partners, sometimes known as "silent partners"). If you need investors to help, get your feet off the ground, an LP is perfect for you. Consider that most laundromats aren’t franchises, and this may not be a needed partnership.

woman and kid in laundromat

3. Develop a Business Plan

A business plan is a comprehensive overview of everything you intend to do with your business. This will include products needed, how many employees will be hired, and the structure of day-to-day routines.

Here are a few questions to ask yourself when drafting your business plan:

  • What actions do I need to take before opening my doors?
  • What is the demographic of the area I am deciding to open my business in?
  • Who are the competitors of my business nearby?
  • Who are my target customers?
  • What are my projections for when I will start seeing a profit?

4. Acquire Permits and Licensing

Depending on the state where you'll be operating, you'll need different licenses and permissions to manage your laundry service. In addition to more particular licenses, such as a health department license or a water pollution control permit, you may need to get a more generic business license.

Laundry facilities and businesses that provide laundry services are subject to special restrictions in several states and towns. If you want to offer pickup and delivery services as well, you'll need additional permits for your company cars. We suggest you contact a local attorney to make sure everything that is needed is in place.

5. Get the Right Commercial Laundry Equipment

Before buying equipment for your business, make sure you double-check your laundromat’s dimensions. In addition, keep in mind that, aside from rent, washing equipment will most likely be your largest expenditure. Laundry machines typically cost anywhere from $800 and $2,500 on average.

As a result, you should have done some calculations for how much you intend to spend on these early beginning costs while creating your business plan. Now, it's time to figure out how to pay for them. If you need some help starting your business and can’t afford 20 plus laundry machines, check out this equipment financing tool. It will show you what loans you can qualify for and if any funding is available. Check out this equipment   financing tool for loans and funding .

Products Needed for Commercial Laundry Services

So, what products are needed to run a successful laundry business?

woman in checkered laundromat

Commercial Laundry Machines

Of course, you’ll need laundry machines, but the amount of how many you need will vary on the dimensions of your business. These days, many modern commercial laundry machines have eliminated the necessity to carry around loads of coins in your purse. While many people still expect to bring their dollars as cents to a laundromat, you can make the process one step easier. This GE commercial washer features a built-in QR code. This ensures that you, as the owner, will get the correct payments, and your tenants or customers won’t have to carry around wads of cash.

Shop this Commercial GE Washer

Commercial Dryers

As you may know, you can’t have a laundromat without dryers. You can easily match your coinless washer with a hassle-free GE commercial dryer . Also, like many modern-day commercial laundry machines, you’ll be able to connect them to your phone. Instead of dealing with clothes that never fully dried (and subsequent negative reviews), customers will be able to receive alerts when your machines aren’t working correctly.

Shop this Commercial GE Dryer

Commercial Laundry Carts

Laundry carts are another necessity for your business, as you don’t want your customers to carry sopping-wet loads of laundry from one machine to another. Laundry carts sport many different styles, so if you want to design your store to be contemporary and modern, look for some carts that feature black wires and brass accents. Make sure you supply your store with different sizes of carts; there are sizes that range from two bushels of laundry to a whopping 40 bushels.  

Detergent Dispensers

Customers often come in, ready to do their laundry and to prepare to spend the next few hours with a good book, until they realize they completely forgot detergent. You don’t want to lose that customer as they go home and decide laundry day can happen tomorrow. So, supply your commercial laundries business with the appropriate number of detergent dispensers. We also know we all have our preferred scent and brand of detergent, so make sure you stock up on a few different kinds to appease your customers’ preferences.

Tips on How to Make Your Laundry Mat Stand Out

There are nearly 20,000 laundromats in the United States today, so how do you plan on getting your customers in the door? Here are a few ideas to make your business stand out from the rest.

laundry mat with open washer doors

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CafĂŠ Laundry Hybrid

Coffee shops have been a rising commodity among the younger generations in recent years. Many people spend their weekends or evenings studying away while sipping on a steamed mocha. So, why not convert your laundromat into a hybrid cafĂŠ? Customers have to spend hours at the laundromat anyway, so why not give them the opportunity to spend their time stress-free with a hot coffee or a warm panini in hand?

Pickup and Delivery

Transform your business into a luxury occasion by providing a pickup and delivery service. Wash and fold services that transport and pick up laundry for busy families and professionals are becoming increasingly popular in the laundry industry. Go above and beyond for your customers in terms of care by alleviating the stress of laundry day. Consider that you will need more people to staff your business if you decide to go this modern route.

Eco-friendly

Sustainability is becoming more mainstream and for good reason. So long as you offer these amenities, you can easily market your laundromat as one that conserves water and uses plastic-free products. If you have the means, you can supply eco-friendly and local resources that will promote other non-competitor businesses as well. Other ideas include setting up a refillable station in your business for customers, bringing their own glass bottles, or being able to buy reusable bags to carry their laundry out.

Check out These Eco-Friendly Commercial Laundry Machines

Let’s review a few remaining questions you might have pertaining to how to start your own business. 

What is a commercial laundry business?

Commercial laundry business refers to all companies that provide clothing or textile cleaning and management services. This can include laundromats, dry cleaners, and on-demand laundry services.

How profitable is a laundry business?

Laundromats are actually quite profitable compared to many other investment types. On average, US laundromats or commercial laundry services can see a return on investment of between 20 to 35%.

Why Trust East Coast Appliances?

Locally owned and operated since 1988, East Coast Appliance is the largest independent appliance dealer in Virginia. We sell it ALL — from new name-brand appliances to scratch-and-dent appliances to our very own refurbished appliances. Aside from our huge selection of every major brand and everyday low prices, what sets us apart from our competitors is that we service what we sell and that we are locally owned and operated with factory-trained associates. And if you’re a local, great news: East Coast Appliance is committed to providing the absolute lowest prices on the same available brand and model — simply bring in the ad of the local retail competitor while the lower price is in effect, and you'll receive your price match.

Shop Laundry Machines at East Coast

There is a reason we are dubbed “The Discount King” — for unbeatable deals shop laundry machines online at East Coast Appliance. Our friendly associates are always happy to help get your business up and running and discover the best commercial laundry services for you, whether you call us or use our online chat feature. Better yet, stop by one of our showrooms to see why we are the best appliance store in Virginia. Visit us today!

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Sample Cleaning Service Business Plan

Growthink.com Cleaning Service Business Plan Template

Writing a business plan is a crucial step in starting a cleaning service business. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring cleaning service business owners, having access to a sample cleaning service business plan can be especially helpful in providing direction and gaining insight into how to draft their own cleaning service business plan.

Download our Ultimate Cleaning Service Business Plan Template

Having a thorough business plan in place is critical for any successful cleaning service venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A cleaning service business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The cleaning service business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your cleaning service business as Growthink’s Ultimate Cleaning Service Business Plan Template , but it can help you write a cleaning service business plan of your own.

Example – PristineClean Experts

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

PristineClean Experts is a professional cleaning service located in Jacksonville, FL, dedicated to providing top-notch cleaning solutions for residential and commercial clients. We are committed to maintaining a high standard of cleanliness and hygiene, with services tailored to meet the diverse needs of our clients, ranging from regular home cleanings to comprehensive commercial maintenance. Our team, equipped with the latest cleaning technology and eco-friendly products, aims to offer an unparalleled cleaning experience, ensuring customer satisfaction and loyalty. Our focus on quality, reliability, and customer service positions us as a leading choice for cleaning services in the Jacksonville area.

Our success is driven by our unwavering commitment to quality and customer satisfaction. We’ve built a strong reputation in the Jacksonville area through our reliable service, attention to detail, and the ability to tailor our offerings to meet the unique needs of each customer. Our team’s expertise and use of advanced cleaning technologies have set us apart in the industry. To date, we’ve achieved significant milestones, including a growing base of loyal residential and commercial clients, and we are continuously expanding our services to cater to the evolving needs of our community.

The cleaning services industry is experiencing robust growth, driven by increasing demand from both residential and commercial sectors. In Jacksonville, FL, this upward trend is reflected in the growing number of households and businesses seeking professional cleaning services to maintain hygiene and appeal. The industry’s expansion is further fueled by heightened health awareness and the need for sanitized environments, particularly in the wake of health crises. PristineClean Experts is well-positioned to capitalize on this demand, offering comprehensive cleaning solutions that cater to the specific needs of our diverse client base.

PristineClean Experts targets a wide range of customers in Jacksonville, FL, focusing primarily on homeowners and apartment dwellers seeking regular and one-off cleaning services. Our tailored approach aims to accommodate the unique cleaning needs of each homeowner, ensuring their spaces are impeccably maintained. Additionally, we serve landlords and small to medium-sized businesses, including office spaces and retail stores, who value professional cleaning to enhance their environment for tenants and clients alike. By addressing the distinct requirements of these customer segments, we ensure high satisfaction and loyalty.

Top Competitors:

CleanMaster Solutions: Offers a range of residential and commercial cleaning services. Sparkle Homes: Specializes in residential cleaning with customizable packages. OfficeClean Express: Focuses on commercial spaces, providing tailored cleaning services.

Competitive Advantages: PristineClean Experts stands out through our commitment to using eco-friendly cleaning products and state-of-the-art equipment, ensuring a thorough and environmentally safe clean. Our highly trained staff and personalized service plans offer a superior cleaning experience, setting us apart from competitors and making us the preferred choice in Jacksonville.

Our marketing plan emphasizes the diversity and quality of our cleaning services, with competitive pricing to match. We offer a range of services from basic home cleaning to specialized commercial maintenance, ensuring a tailored approach to meet the specific needs of our clients. Pricing is structured to provide value while reflecting the high standard of our services. Promotions will be conducted through various channels including social media, local advertising, and word-of-mouth referrals. Special offers and discounts for first-time clients and loyalty programs for regular customers are key strategies to attract and retain our customer base.

Our operations are centered around efficiency and customer satisfaction. Key processes include streamlined booking and scheduling, responsive customer service, rigorous staff training, and stringent quality control measures. We employ reliable scheduling software and maintain excellent communication with clients. Our equipment and inventory are regularly checked to ensure operational readiness. Financial management, marketing efforts, and compliance with safety regulations are also integral parts of our daily operations. Achieving these operational milestones is essential for delivering consistent, high-quality service.

Our management team consists of experienced professionals with diverse backgrounds in business management, customer service, and the cleaning industry. Their collective expertise provides the strategic direction and operational oversight necessary to achieve our business objectives. This strong leadership is instrumental in fostering a culture of excellence, innovation, and customer-centricity within PristineClean Experts.

Welcome to PristineClean Experts, a new Cleaning Service making waves in Jacksonville, FL. We pride ourselves on being a local cleaning service business, filling a much-needed gap in the community. Our mission is to provide unparalleled cleaning services, as we’ve identified a lack of high-quality local cleaning service businesses in the area. Our team is dedicated to ensuring every corner of your space shines, offering a comprehensive suite of cleaning solutions tailored to meet the unique needs of each client.

At PristineClean Experts, our services cater to a wide range of needs including Residential Cleaning, Commercial Cleaning, Janitorial Services, Move-In/Move-Out Cleaning, and Specialized Cleaning Services. We understand the importance of maintaining a clean and healthy environment, whether it’s the comfort of your home or the professionalism of your business space. Our team is equipped with the latest cleaning technology and practices, ensuring efficient and thorough service delivery. We are here to simplify your life, providing hassle-free and reliable cleaning solutions right at your doorstep.

Based in Jacksonville, FL, PristineClean Experts is strategically located to serve customers throughout the city. This prime location allows us to respond quickly to our clients’ needs, ensuring timely and reliable service. We are committed to making a noticeable difference in our community, one clean space at a time.

PristineClean Experts is uniquely qualified to succeed for several reasons. Firstly, our founder brings a wealth of experience from running a successful cleaning service business previously. This experience is invaluable in understanding the intricacies of the industry and ensuring that we stay ahead of the competition. Moreover, we are confident in our ability to offer better cleaning services than our competitors, thanks to our dedicated team, state-of-the-art equipment, and innovative cleaning techniques.

Since our inception on January 3, 2024, as a S Corporation, we have achieved several milestones that we’re incredibly proud of. Our journey began with the creation of a unique logo that represents our brand’s ethos and dedication to cleanliness. We also invested time in developing a memorable company name that resonates with our mission and values. Additionally, we secured a great location that serves as the hub for our operations, enabling us to efficiently manage our services and cater to the needs of our clients in Jacksonville, FL. These accomplishments are just the beginning, and we are excited about the future of PristineClean Experts.

The Cleaning Service industry in the United States is currently experiencing significant growth and is poised for continued expansion in the coming years. According to a market research report, the industry generated approximately $46.3 billion in revenue in 2020. This indicates a substantial market size and highlights the demand for professional cleaning services across the country. Furthermore, the market is expected to grow at a compound annual growth rate (CAGR) of 6.2% from 2021 to 2028, reaching a projected value of $74.3 billion. These figures demonstrate the immense potential for growth and profitability within the Cleaning Service industry.

Several trends in the Cleaning Service industry are contributing to its positive outlook, which bodes well for PristineClean Experts. Firstly, there is a growing emphasis on cleanliness and hygiene, particularly in light of the COVID-19 pandemic. Customers are now more conscious of the importance of maintaining cleanliness and sanitization in their homes and workplaces. This increased awareness has led to a surge in demand for professional cleaning services. Secondly, an aging population and busy lifestyles have resulted in a greater need for outsourcing household chores, including cleaning. As more individuals seek convenience and time-saving solutions, the demand for Cleaning Service providers like PristineClean Experts is expected to rise.

Furthermore, technological advancements and the adoption of innovative cleaning methods are shaping the future of the industry. Cleaning companies are increasingly utilizing advanced equipment, environmentally friendly cleaning products, and digital platforms to enhance their efficiency and effectiveness. PristineClean Experts can capitalize on these industry trends by offering state-of-the-art cleaning solutions and leveraging digital marketing strategies to reach a wider customer base. By staying ahead of the curve and providing exceptional service, PristineClean Experts is well-positioned to thrive in the growing Cleaning Service industry in Jacksonville, FL.

Below is a description of our target customers and their core needs.

Target Customers

PristineClean Experts will target a broad spectrum of local residents in Jacksonville, FL, focusing on homeowners looking for regular and one-time cleaning services. This group is expected to form the core of their customer base, seeking to maintain their homes in pristine condition without dedicating personal time to the task. The company will tailor its offerings to meet the specific needs of these homeowners, ranging from basic cleaning to deep cleaning services.

Aside from individual homeowners, PristineClean Experts will also cater to apartment dwellers and landlords who require cleaning services for move-ins and move-outs. This segment recognizes the value of maintaining clean living spaces to attract and retain tenants. By offering flexible and customizable cleaning plans, PristineClean Experts will address the unique demands of apartment cleaning, ensuring spaces are spotless for current and future residents.

Moreover, PristineClean Experts will extend its services to small and medium-sized businesses in Jacksonville, FL. This customer segment comprises office spaces, retail stores, and small clinics that must uphold a high standard of cleanliness to ensure a healthy and appealing environment for employees and clients alike. The company will develop commercial cleaning packages that guarantee thorough cleaning, disinfection, and maintenance of business premises, aligning with the professional image these establishments aim to project.

Customer Needs

PristineClean Experts can fulfill the profound need for high-quality cleaning services among Jacksonville residents who desire a spotless living environment without the time or energy to achieve it themselves. Clients expect thoroughness and attention to detail, ensuring that every corner of their home meets their high standards of cleanliness. This demand highlights the necessity for a service that can consistently deliver exceptional results, tailored to the individual needs of each household.

In addition to the basic expectation of cleanliness, customers also seek reliability and trustworthiness in their cleaning service provider. PristineClean Experts understands the importance of sending only well-vetted, professional cleaners into clients’ homes. Customers can rest assured knowing that their personal spaces are being treated with the utmost respect and care, fostering a relationship based on trust and mutual respect.

Moreover, the modern customer values convenience and flexibility in service arrangements. PristineClean Experts addresses this need by offering easy scheduling options and customizable cleaning plans. By accommodating the busy lifestyles of Jacksonville residents, PristineClean Experts ensures that maintaining a clean and healthy home environment does not add to the stresses of daily life but rather alleviates them.

PristineClean Experts’s competitors include the following companies:

Bonnie’s Maids offers a comprehensive suite of cleaning services tailored for residential properties, including standard house cleaning, deep cleaning, and move-in/move-out services. Their price points are competitive, aiming to offer value through quality services at accessible rates. Revenues for Bonnie’s Maids suggest a strong local market presence, indicative of their ability to retain and satisfy a diverse client base. They operate primarily within the Jacksonville area, focusing on residential customers seeking regular or one-time cleaning services. Key strengths include their established reputation and customer loyalty, while a potential weakness is their limited service offerings beyond residential cleaning.

Evolution DR Cleaning Service specializes in both residential and commercial cleaning solutions, providing a broad spectrum of services ranging from regular housekeeping to specialized cleaning for offices and retail spaces. Their pricing strategy is flexible, offering customized quotes based on the size and specific needs of the job, allowing them to cater to a wide range of budget considerations. Evolution DR Cleaning Service generates significant revenue, reflecting their broad service offerings and ability to serve both households and businesses effectively. They serve the greater Jacksonville area, including some neighboring regions, targeting both homeowners and commercial entities. Their key strengths lie in their versatility and ability to handle diverse cleaning needs. A potential weakness could be the complexity of managing a wide range of services, which might impact service consistency.

Nicki’s House Cleaning focuses on delivering personalized cleaning services to residential clients, emphasizing customer satisfaction and attention to detail. They offer a variety of packages from basic cleaning to premium services, including eco-friendly options, with pricing that varies based on service depth and frequency. This approach allows them to attract different segments of the market, from budget-conscious to premium clients. Nicki’s House Cleaning has a solid revenue stream, supported by a loyal customer base and strong word-of-mouth referrals in Jacksonville and its suburbs. They exclusively serve the residential segment, providing them with a focused market approach but potentially limiting their growth in the commercial sector. Their strengths include high customer satisfaction and personalization of services. However, their focus on only residential services and the absence of commercial offerings could be seen as a weakness in diversifying their customer base.

Competitive Advantages

At PristineClean Experts, we pride ourselves on offering superior cleaning services compared to our competition. Our team is dedicated to providing meticulous attention to detail, ensuring that every nook and cranny of our clients’ spaces are impeccably cleaned. We understand the unique needs of each customer and adapt our services accordingly, which allows us to deliver personalized cleaning solutions that exceed expectations. Additionally, our use of eco-friendly cleaning products not only ensures a thorough clean but also promotes a healthier environment for our clients and their families.

Moreover, our competitive advantage extends beyond just the quality of our cleaning services. We are committed to exceptional customer service, making sure that we are always accessible and responsive to our clients’ needs and feedback. Our flexible scheduling options can accommodate even the busiest of lifestyles, making it convenient for our customers to enjoy a pristine clean without disrupting their daily routines. Furthermore, our team consists of highly trained and trustworthy professionals who are passionate about what they do, which reflects in the quality of their work. With PristineClean Experts, clients can expect a seamless and satisfactory cleaning experience every time.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

PristineClean Experts caters to a wide array of cleaning needs for both residential and commercial clients. Their comprehensive service offerings ensure that every nook and cranny, whether at home or in the office, is meticulously cleaned to perfection. The services they provide are not only varied but are also customized to meet the unique requirements of each client, ensuring satisfaction across the board.

Starting with Residential Cleaning, PristineClean Experts offers a thorough cleaning solution for homes of all sizes. This service includes dusting, vacuuming, mopping, bathroom cleaning, and kitchen cleaning, aiming to create a pristine living environment for homeowners. Prices for their residential cleaning services start at an average of $120 for a small home, scaling up based on the size of the property and specific cleaning requirements.

For businesses looking to maintain a clean and professional atmosphere, Commercial Cleaning services are available. PristineClean Experts understands the importance of a spotless workspace for both employee productivity and customer perception. Their commercial cleaning package includes office cleaning, restroom sanitation, trash removal, and floor care, with prices beginning at $200 for small office spaces. Larger commercial spaces can expect custom quotes based on the area to be cleaned and the services required.

Their Janitorial Services are designed to cater to institutions such as schools, hospitals, and large office buildings that require daily or weekly maintenance. This service focuses on ensuring that these high-traffic areas are consistently clean and sanitized. The starting price for janitorial services is around $250, adjusting for the frequency of cleaning and the scope of work.

Understanding the chaos associated with moving, PristineClean Experts offers Move-In/Move-Out Cleaning services to ease the transition. This comprehensive cleaning ensures that new residents step into a spotless space, and those moving out leave behind a clean slate. Prices for these services begin at $150 for small apartments, with variations depending on the size of the property and the extent of cleaning needed.

Lastly, Specialized Cleaning Services are available for those requiring more than just the standard cleaning procedures. This includes deep cleaning, carpet cleaning, window washing, and pressure washing, among others. These services are tailored to the specific needs of the client, with prices starting at $100 and increasing based on the complexity and requirements of the job.

In summary, PristineClean Experts offers a broad spectrum of cleaning services designed to meet the needs of both residential and commercial clients in Jacksonville, FL. Their commitment to providing impeccable cleaning solutions is reflected in their diverse service offerings and competitive pricing, ensuring that every space they touch is left in pristine condition.

Promotions Plan

PristineClean Experts leverage a dynamic mix of promotional methods to attract customers in Jacksonville, FL, with a primary focus on online marketing. They understand that in today’s digital age, a strong online presence will not just be beneficial but essential for reaching their target audience effectively. Hence, they will engage in a comprehensive online marketing strategy that includes the use of social media platforms, search engine optimization (SEO), and targeted advertising campaigns. Through these channels, PristineClean Experts will showcase their cleaning services, share customer testimonials, and provide valuable cleaning tips to engage with potential customers.

In addition to online marketing, PristineClean Experts will also deploy traditional marketing techniques such as distributing flyers and placing ads in local newspapers. These methods will complement their digital efforts by reaching potential customers who may not be as active online but are equally valuable to their business. Moreover, PristineClean Experts will establish partnerships with local businesses and real estate agents, creating a referral network that will help spread the word about their exceptional cleaning services.

Email marketing will play a crucial role in their promotional strategy. By collecting email addresses through their website and at local events, PristineClean Experts will send out regular newsletters that include special promotions, cleaning tips, and updates about their services. This direct line of communication will keep them at the forefront of their customers’ minds and encourage repeat business.

Understanding the power of word-of-mouth, PristineClean Experts will implement a customer referral program. Satisfied customers who refer new clients will receive discounts on future services, incentivizing them to spread the word about PristineClean Experts. This approach will not only help in acquiring new customers but also in building a loyal customer base.

Lastly, PristineClean Experts will actively seek out opportunities to sponsor local events or participate in community service projects. This will not only increase their visibility within the community but also build their reputation as a business that cares about the well-being of Jacksonville, FL.

By combining these promotional methods, PristineClean Experts will effectively reach and attract customers, establishing themselves as a leading cleaning service in Jacksonville, FL.

Our Operations Plan details:

  • The key day-to-day processes that our business performs to serve our customers
  • The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of PristineClean Experts, there are several key day-to-day operational processes that we will perform.

  • Utilize a reliable scheduling software to manage appointments efficiently.
  • Confirm appointments with customers a day ahead to ensure readiness and prevent no-shows.
  • Maintain a responsive customer service system, including phone, email, and chat support.
  • Collect feedback from customers after service completion to improve quality and customer satisfaction.
  • Conduct daily briefings with cleaning teams to discuss the day’s assignments and any special instructions from clients.
  • Ensure staff are well-trained in cleaning techniques and customer service skills.
  • Regularly check and maintain cleaning equipment to ensure they are in good working condition.
  • Keep track of inventory levels for cleaning supplies and reorder as necessary to prevent shortages.
  • Implement a quality control checklist for all cleaning jobs to ensure high standards are met consistently.
  • Conduct random spot checks on cleaning jobs to ensure compliance with company standards.
  • Monitor daily expenses and revenues to manage cash flow effectively.
  • Process payments promptly and follow up on any outstanding invoices.
  • Regularly update the company website and social media platforms with engaging content and special promotions.
  • Encourage satisfied customers to leave positive reviews online to enhance the company’s reputation.
  • Ensure compliance with local, state, and federal regulations regarding cleaning services and employment.
  • Conduct regular safety training sessions for staff to prevent accidents and injuries.

PristineClean Experts expects to complete the following milestones in the coming months in order to ensure its success:

  • Secure Necessary Licenses and Insurance: Obtain all required business licenses and insurance policies to operate legally and safely in Jacksonville, FL. This step will mitigate legal risks and protect the company and its customers.
  • Establish an Effective Branding and Online Presence: Develop a strong brand identity, including a company logo, website, and social media profiles. This milestone is crucial for attracting customers and establishing trust in the market.
  • Hire and Train Cleaning Staff: Recruit, hire, and extensively train cleaning staff to ensure high-quality service. This includes training on cleaning techniques, customer service, and safety protocols, which is fundamental to building a reliable and professional team.
  • Launch Our Cleaning Service Business: Officially start offering cleaning services to residential and commercial clients in Jacksonville, FL. This involves marketing the launch to generate initial customers and feedback.
  • Secure Key Contracts with Commercial Clients: Obtain contracts with commercial entities such as offices, retail stores, and apartment complexes. This will provide a steady income stream and help in achieving financial stability.
  • Implement a Customer Feedback and Quality Control System: Establish mechanisms for collecting customer feedback and conducting regular quality checks. This system will ensure continuous improvement and high customer satisfaction, which is critical for repeat business and referrals.
  • Reach $15,000/Month in Revenue: Achieve the financial goal of generating $15,000 in monthly revenue. This milestone will indicate market acceptance and the potential for sustainable growth and profitability.
  • Expand Services or Service Area: Depending on market demand and operational capacity, consider expanding the range of services offered or extending the service area beyond Jacksonville, FL. This growth strategy should be based on solid customer demand and the ability to maintain quality standards.

These milestones are designed to build a strong foundation for PristineClean Experts, mitigate risks associated with starting a new business, and guide the company towards achieving success in the competitive cleaning service industry.

SavorFest Caterers management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Ava Thompson, President

Ava Thompson, President, brings a wealth of experience to PristineClean Experts, having previously led a successful cleaning service business. Her entrepreneurial journey is marked by her ability to identify market needs and respond with innovative solutions that drive customer satisfaction and loyalty. Ava’s leadership style is characterized by a hands-on approach, fostering a culture of excellence and accountability within her teams. Her proven track record in business management and strategic planning makes her uniquely qualified to guide PristineClean Experts towards achieving its vision of becoming the leading provider in the cleaning services industry.

To reach our growth goals, PristineClean Experts requires significant funding. This investment will be directed towards expanding our service offerings, marketing efforts to increase brand visibility, and enhancing operational efficiencies. By securing the necessary funding, we are poised to capitalize on market opportunities, drive revenue growth, and establish PristineClean Experts as a market leader in the cleaning services industry in Jacksonville, FL.

Financial Statements

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Income Statement

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Cash Flow Statement

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Cleaning Service Business Plan Example PDF

Download our Cleaning Service Business Plan PDF here. This is a free cleaning service business plan example to help you get started on your own cleaning service plan.  

How to Finish Your Cleaning Service Business Plan in 1 Day!

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How to Write a Cleaning Service Business Plan + Free Sample Plan PDF

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Elon Glucklich

7 min. read

Updated February 17, 2024

Free Download: Cleaning Service Business Plan Template

With busy schedules and job demands, not everyone has time to clean up after themselves. 

That’s why nearly 10 percent of Americans hired residential cleaning services as of 2020, and the demand for cleaners is rising. And despite a resistance to return to the office, commercial cleaning remains a $100 billion industry . Building owners still need pristine spaces if a lease or sale opportunity arises.

If you’re getting into the cleaning industry, or trying to grow your existing business, you’ll need to do some upfront work. That’s where a business plan comes in. This article will help you ensure that you’re meeting the right market opportunity, and that your business brings in enough revenue to be profitable long-term. If you need a bank loan or investment , a business plan will be crucial.

Are you looking for a free, downloadable cleaning service sample business plan PDF to help start your own business plan, Bplans has you covered.

  • What should you include in a cleaning service business plan?

Keep your plan concise, and focus only on the most important sections for your business. Your plan will likely include some or all of these sections:

  • Executive summary
  • Market analysis
  • Products and services
  • Marketing and sales strategy
  • Company overview
  • Financial plan

It’s especially important for a cleaning service business plan to consider the wide range of services and related products you may offer. Your business might provide specialized cleaning services, or sell eco-friendly cleaning products along with cleaning homes or office spaces.

You’ll need to detail your strategies for promoting each of these products and services to maximize the revenue you generate from each client.

Here’s an example of a cleaning service business plan outline.

A sample outline for a cleaning service business plan.

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  • The 8 elements of an effective cleaning service business plan

1. Executive summary

The executive summary is a broad overview of your plan. Without going over one to two pages, outline all of the components of your cleaning service business. 

Include a mission statement in your executive summary. This simple, action-oriented statement explains your company’s purpose. Maybe your goal is to grow into your area’s leading residential cleaning service. Or to expand the market for eco-friendly cleaning solutions. It summarizes what your company does for customers, employees, and owners. It also helps someone reading your business understand in greater detail what sets your business apart from competitors, and how it will be profitable.

If you’re writing your plan for a bank or investor, they will start with the executive summary. So it’s where you’ll want to make a good first impression. Try to draw them in right away by showing you have a clear value proposition.

2. Market analysis

The market analysis section is where you make the case that your business can generate enough demand to be successful. To do that, you’ll need to thoroughly assess your market, identifying key trends in the region’s home or commercial real estate sectors that might indicate a need for your services.

Evaluate the size of your potential market , including residential and commercial segments. You should also analyze the competition . Start by identifying the number of existing providers and their service offerings, and highlight any gaps you observe in the market that your business can fill.

3. Cleaning services and products

This section should detail the cleaning services and products you offer. These may include various residential and commercial cleaning services, like standard cleaning, deep cleaning, specialized disinfection services, or eco-friendly cleaning options.

If you plan to use specific cleaning products or specialized equipment, also detail these. Emphasize any services or products that set your business apart from the competition, like allergen-free cleaning services for homes or exclusively green cleaning products.

4 . Marketing and sales strategy

Your marketing and sales strategy is how you put your market research into action to attract and retain customers for your cleaning service.

Start by identifying the most effective marketing channels for reaching your target market, such as online advertising, social media , local flyers, or partnerships with real estate agencies.

To reach the broadest customer base possible, outline your digital and traditional marketing strategies. Discuss the importance of a strong online presence, including a user-friendly website and active social media profiles to build brand awareness and credibility. 

You should also provide information about your pricing strategy , and whether you’ll offer special promotions or loyalty programs to encourage repeat business and referrals.

5. Milestones

The milestones section is where you outline the key objectives for your business and timelines for achieving them. This section can be short, with individual milestones listed as bullet points.

Milestones could include securing initial funding, acquiring necessary licenses, launching your marketing campaign, reaching a certain number of clients, or hitting revenue targets. Be sure to list when you expect to achieve each milestone, and which members of your team will be responsible for reaching them.

6. Company overview

The company summary gives a brief overview of your cleaning business. Include the legal structure , target service area, and history of your business if it already exists.

If you’re writing your plan because you’re seeking funding for your business from a bank, clearly state how much you’ll need, how you plan to use it, and how it will benefit the business. Funding uses could include purchasing new equipment to expand your services, or hiring additional staff to widen your service area.

You can also include a brief management team section covering your key employees, their roles, responsibilities, qualifications, and experience. 

If you plan to contract with cleaning crews instead of hiring employees, describe how this arrangement will work and why you think it will benefit your business.

7. Financial plan and forecasts

Your financial plan should present detailed financial projections, including revenue , costs , and profitability .

If you’re a new business, list your startup costs , including initial equipment, supplies, licensing, and marketing investments. Also, outline your funding sources, such as loans, investments, or personal savings going into the business.

Include a cash flow statement , income statement , and balance sheet . The financial statements and projections should demonstrate your cleaning service’s potential to generate sustainable profits over the long term.

8. Appendix

The appendix is an optional section for you to add supporting information or documents that don’t fit within the plan. This could include market research data, lease agreements, employee contracts, or licensing and permit documents.

  • Writing an effective cleaning service business plan: Key considerations

When writing your cleaning service business plan, focus on these areas to increase your likelihood of success.

1. Offer diverse service offerings

The cleaning industry caters to a wide array of customer needs, from residential homes with regular upkeep, to commercial spaces that need specialized sanitation. Offering services to the broadest customer base you can manage will help you expand your share of the market .

2. Pricing strategy  

Your pricing strategy is vital to balance attracting and retaining customers to ensure your business remains profitable. 

Extensive market research into competitors should help you understand what represents a competitive pricing structure in your target area. Offering flexible pricing models, like flat rates for certain services or discounts for recurring appointments, can also appeal to a broader customer base. Just make sure your forecasts show that you’ll generate more revenue from repeat business through any discounts you decide to offer.

3. Protect your reputation

Trust and reputation are crucial in the cleaning service industry, where small mistakes can cost you customers. Consider in your marketing plan whether your branding and customer feedback policies emphasize your commitment to quality work and reliable service. And make sure to check how your business is being reviewed online.

4. Professional training and standards

To achieve a reputation as a high-quality cleaning service, your standards as a business owner need to trickle down to your employees. The operations section of your plan should include training your workers on the latest cleaning techniques, customer service best practices, and safety protocols to ensure your team meets those high standards you’ve set.

5. Online marketing and presence

We touched on this in the marketing and sales strategy section, but strong online and social media presences are fairly low-cost tactics for reaching new customers. Consider how much a professionally designed website that’s search engine optimized, active social media engagement, and strategic online advertising might increase your visibility.

  • Download your cleaning service sample business plan PDF

Download this cleaning service sample business plan PDF for free right now, or visit Bplans’ gallery of more than 550 sample business plans if you want more options.

Don’t get hung up on finding a sample business plan that exactly matches your cleaning service. Whether you’re setting up a boutique eco-friendly cleaning service or a broad-scale commercial cleaning operation, the core elements of your business plan will largely be consistent.

There are plenty of reasons cleaning service business owners can benefit from writing a business plan — you’ll need one if you’re seeking a loan or investment.

Even if you’re not seeking funding, thinking through every aspect of your business will help you ensure you’re not overlooking anything critical as you grow.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Elon Glucklich

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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Local Plumbers, Companies & Services in Lobnya

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Featured Reviews for Local Plumbers, Companies & Services in Lobnya

What does a plumber do, questions to ask prospective lobnya plumbers:, find plumbers & plumbing services near me on houzz, business services, connect with us.

IMAGES

  1. Laundry Business Plan Template

    business plan laundry service

  2. Laundry Business Plan Template Word

    business plan laundry service

  3. Laundry Service Business Plan by Business Plan Writers on Dribbble

    business plan laundry service

  4. Laundry services business proposal powerpoint presentation slides

    business plan laundry service

  5. Laundry Business Plan Template

    business plan laundry service

  6. Free Laundry Service Marketing Plan Template

    business plan laundry service

VIDEO

  1. Quick Laundry Process, Laundry Business Plan, #radheshyambhavsar, Drycleaners

  2. Laundromat Business: The Robin Ave Laundromat in Norlane,Victoria, Australia

  3. How to Operate Laundry Business on your 1st Day

  4. 2 TYPES OF LAUNDRY BUSINESS

  5. How to Start a Laundry Business

  6. Join the New Era in Laundry or Your Business Will DIE

COMMENTS

  1. How to Start a Laundry Business

    You may choose to open a laundry business that allows customers to come in and do their laundry using your machines, or you can also offer wash and fold services, where customers can drop...

  2. Laundry Shop Business Plan: Complete Guide

    Services 👇 Check all our resources on laundry shops 👇 📘 Business Plan 📊 Financial Model 💸 Profits Whether you're looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your laundry shop, you will need to prepare a solid business plan.

  3. Laundromat Business Plan Template (2024)

    Below is a template to help you create each section of your Laundromat business plan. Executive Summary Business Overview Jean's Clean Laundromat is a startup laundromat located in Manhattan, New York. The company is founded by Jean Smith, an experienced business manager with a master's degree in Business Administration.

  4. Laundromat Business Plan Template & Guide [Updated 2024]

    Your laundromat services business plan is a living document that should be updated annually as your business grows and changes. Source of Funding for Laundromats With regard to funding, the main sources of funding for a laundromat are bank loans and angel investors.

  5. How to Write a Laundromat Business Plan + Example Templates

    7 min. read Updated February 7, 2024 Free Download: Sample Laundromat Business Plan Template Would you open a business in an industry that continuously sees annual growth rates between 3 and 5 percent, with steady growth forecast for the next decade?

  6. Business Plan For The Laundry Industry [PDF]

    1. Basic Business Concept This is an overall of the idea, where the When & How should be explained. This is where the entrepreneur (s) should explain and discuss the following: The industry The business structure The introduction of the product or service

  7. How to Start a Laundry Business in 2024

    $10,000 - $30,000 p.a Industry trend Growing Commitment Full-time Laundry is one of those necessary household chores. People rarely want to do it themselves, but they always need clean clothes, which is what makes starting a laundry business a good option. They tend to have high success rates and solid profit margins.

  8. How to Start a Laundry Business in 10 Steps

    Jul 28, 2022 | 10 Min Read Work & Career Article Laundromats can be an extremely profitable business. In fact, the laundry industry in the United States is worth $5.4 billion, with close to 30,000 businesses in operation generating a cash flow between $15,000 and $300,000 per year.

  9. How to Start Your Own Laundry Service Business From Home

    The average American household does 8 to 10 loads of laundry per week, and the U.S. laundry facilities and dry-cleaning services industry is valued at over $10.2 billion, so there is lots of money to be made by simply washing and folding clothes other people's clothes.

  10. How to create a laundromat business plan

    How to create a laundromat business plan in 6 steps. To effectively clean up in the industry, a laundromat business plan will need to outline your service offerings, marketing strategies and financial projections. In the upcoming sections, we will walk you through six critical components of any strong laundromat business plan.

  11. Laundry Business Plan Template

    A laundry business plan can help you do that. It allows you also to make adjustments as necessary to stay on track. Overall, a business plan can provide a comprehensive view of your laundry project, including both short-term and long-term goals, and can help you make better decisions, secure funding, and track progress over time.

  12. Top 10 Laundry Business Plan Templates With Examples and Samples

    Like any other business, a laundry service needs a thorough business plan that includes the objectives and a strategy for achieving them. This plan will encompass operational details, staffing needs, financial evaluation, market analysis, customer assessment, and more. It aims to assess the firm's feasibility comprehensively.

  13. Sample Laundromat Business Plan

    Executive Summary. At SpinCycle Laundry, we are committed to revolutionizing the laundry experience for our customers in Atlanta, GA. Our state-of-the-art laundromat provides an array of services designed to meet the diverse needs of our community, including self-service washing machines, dryer facilities, wash-and-fold services, commercial laundry solutions, and dry cleaning.

  14. Dry Cleaning & Laundromat Business Plan Examples

    First, check out a sample business plan for a laundromat or dry cleaning service. If you're looking to develop a more modern business plan, we recommend you try LivePlan. It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan. Explore our library of Dry Cleaning ...

  15. Laundromat Business Plan Example

    Universal Laundromat is a full-service coin-op laundry (washing, drying, and optional folding) service dedicated to consistently providing high customer satisfaction by rendering reliable machines and furnishing a clean, enjoyable atmosphere at a competitive price/value relationship. Expectations Forecast

  16. Laundromat: get a solid business plan (pdf example)

    Starting a laundromat business is a great idea because it is a relatively low-cost business to start and it provides a needed service to customers who may not have access to washers and dryers in their homes.. Additionally, it can be a steady and reliable source of income with minimal overhead costs. However, prior to that, you must have a business plan.

  17. Laundry Service Business Plan [Sample Template]

    As the name implies, a self-service laundry or coin wash / laundry or Laundromat is a laundry facility where people come in to personally wash and dry their clothes; technically, customers provide their own labor and still pay the price for making use of the laundry equipment made available.

  18. Guide on How to Start Your Commercial Laundry Service (and Products

    Starting your own commercial laundry service is a smart business plan. Everyone has laundry, and there is no getting away from doing it. Having a commercial laundromat is a lucrative business, and you should expect to see revenue relatively quickly once you open your doors.But there are steps that need to happen before you let your first customers in.

  19. Laundromat Business Plan Sample [2024 Updated]

    2.3 Customer Focus Clean spot business plan for laundromat plans to set up base in a strategic and busy location a high population in need of professional laundry cleaning services. Customers are expected to come from various social, cultural and religious backgrounds. 2.4 Business Target

  20. Sample Cleaning Service Business Plan

    This indicates a substantial market size and highlights the demand for professional cleaning services across the country. Furthermore, the market is expected to grow at a compound annual growth rate (CAGR) of 6.2% from 2021 to 2028, reaching a projected value of $74.3 billion.

  21. DIALOG-2, OOO Company Profile

    See other industries within the Other Services (except Public Administration) sector: Automotive Repair and Maintenance , Business, Professional, Labor, Political, and Similar Organizations , Civic and Social Organizations , Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance , Death Care Services ,

  22. How to Write a Cleaning Service Business Plan

    The 8 elements of an effective cleaning service business plan. 1. Executive summary. The executive summary is a broad overview of your plan. Without going over one to two pages, outline all of the components of your cleaning service business. Include a mission statement in your executive summary.

  23. Ulitsa Kolycheva, 2, Lobnja

    Get directions to Ulitsa Kolycheva, 2 and view details like the building's postal code, description, photos, and reviews on each business in the building

  24. Local Plumbers, Companies & Services in Lobnya

    Plumbing contractors are also trained to work with water mains, septic tanks, laundry appliances, water heaters, sump pumps and other plumbing services and pipe systems. Because plumbing repair services are done largely behind walls and beneath floors, some plumbing companies can also patch or replace tile, stonework and other surfaces.

  25. FINTEKS, OOO Company Profile

    Find company research, competitor information, contact details & financial data for FINTEKS, OOO of Lobnya, Moscow region. Get the latest business insights from Dun & Bradstreet.