When you walk into your hotel, the staff will greet you by name, know your travel preferences, and anticipate your needs. Almost every aspect of your stay will be personalized to your tastes, and you can reconfigure your room at any time to make it suitable for work, exercise, socializing, or sleep. For all leading hotel brands, the well-being of both guests and employees—and the health of the planet—will be top priorities. Welcome to the hospitality industry’s next normal.

The view to 2030 and beyond

Hospitality that benefits people and the planet, more on the future of travel and hospitality.

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In upcoming editions, the next normal will explore the future of grocery, college, energy, and more., latest editions of the next normal, the future of biotech: ai-driven drug discovery, could this be a glimpse into life in the 2030s, the future of video entertainment: immersive, gamified, and diverse.

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Digital transformation strategies for hospitality

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According to the 2021 Skift Digital Transformation Report,  the Asia-Pacific region is leading the way when it comes to digital transformation in the hospitality and travel industry. Hit first by the pandemic, Asia-Pacific businesses had to become early adopters in order to survive. A significant 44% of executives in the region will be improving analytics capabilities in the next year, 30% say they are already ahead of the curve, and 60% are keeping pace.

In another  recent survey,  93% of hospitality businesses said they are planning to increase digital investment in the next few years.

How to make digital adoption work

The question for these businesses right now is how to make digital adoption work for their business.

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Sexy new technologies like  robot concierges  might get a lot of press, but piecemeal adoption of glamorous technologies without a strategic approach won’t deliver real benefits. Digital transformation is  about more than  using new tools to do the same old thing; it requires business models that position a company in the digital economy.

Many operators are still learning on their feet when it comes to the broad range of new digital technologies out there. Like any big transformation,  digital transformations do run a risk of not succeeding.  For these reasons, it’s important to choose the right technologies and right strategy for a specific business.

The benefits of a successful digital transformation  strategy are broad and significant,  and can make a huge impact on a hospitality company’s profitability. Some of these include:

  • More efficient resource management and allocation
  • Digitisation and streamlining of business operations
  • Reaching new audiences
  • Employee empowerment
  • Data-driven management and better insight into customer behaviors
  • Delivery of improved customer experiences
  • Creation of new digital products and services
  • Easier collaboration across departments
  • Leaner operations, greater agility and a drive towards innovation

Below, we will look at some examples of how a strategic approach paired with the right digital technologies can bring some real benefits to a hotel or hospitality business.

What the experts have to say about what makes for a successful digital transformation strategy

“Achieving digital transformation isn’t driven by mastery of the technologies, but by the ability to articulate the value of digital technologies to an organisation’s future.” – (Excerpt from the Deloitte  Digital Enablement Report,  2019)

Consultancies Accenture, Deloitte, McKinsey have all been at the forefront of research into digital transformation strategies for business over the last few years. Based on their studies of what works and what doesn’t, they have all written up their own recommended pathways to success. You can read  in more detail about that here .

In their reports, these consultancies highlight a number of key pillars to the success of any digital transformation strategy.

Some of these factors include leadership, capability development, planning, changing organisational culture and training and empowering staff. As you can see, taking  a whole-organisation approach to digital adoption  is essential to any large-scale successful digital transformation. For small businesses, an effective transformation is also about choosing the more economic and down-scaled versions of these tools and manageable strategies to establish your new positioning in a digital market.

Here are a few more useful resources:

MIT Sloan:  The Nine Elements of Digital Transformation

Cognizant:  A Framework for Digital Business Transformation

Altimeter:  Six Stages of Digital Transformation

Ionology:  A Step-By-Step Guide to Digital Transformation

Digital transformation strategies in action

We’ve taken a look at what makes for a successful digital transformation strategy in theory, but what about the reality experienced on the ground by operators in the hospitality industry?

Total digital transformation at Accor hotels

The Accor Group is one of the largest hospitality and tourism brands in Europe, with a market cap of US$12.1 billion and over 150,000 employees. Their digital transformation over the past few years  provides a great example  of how a big hotel brand can use technology to respond to the market disruption caused by a new digital player like Airbnb.

When Airbnb came on the scene, CEO Sébastien Bazin spearheaded a process to understand the success of their business model. Accor quickly realised that they would need to change from just being a real-estate based hotel brand, to a hospitality platform and service provider with a broad online presence. They would need to diversify, branch out and go digital. They  adopted three strategies :

  • Divest their real estate portfolio.
  • Expand their partnerships and acquisitions in tech, invest in innovative brands.
  • Extend their services outside of hospitality, to provide service to non-travellers.

Some of their acquisitions as part of this digital diversification strategy include: Nextdoor (a community sharing social network), Onefinestay (a luxury short term rentals platform), John Paul (a concierge services provider), and Gekko (an online hotel reservation platform).

They have also invested heavily in machine learning revenue management tools and a new mobile integrated booking and service system, in order to deliver a deeper level of customer engagement.

The Accor smartphone app  allows customers to browse their stay options, including over 6,000 branded and independent locations. Guests can select between mainstream, chic, luxury or budget options. In addition, the smartphone offers a ‘Moodmatch’ selection tool based on machine learning of preferences, connects guests with a digital valet who assists throughout, and provides a city guide in eight different languages.

The Accor digital transformation is widely viewed as a huge success, with the company outperforming competitors and heading into a growth period as a direct result.

Restaurant self-service kiosks and contactless ordering

A whole host of contactless technologies were adopted by restaurants during the pandemic, initially as a safety measure and now as part of a broader digital transformation strategy.  Research from 2020 shows that the quick adoption of new technologies by some restaurants  during the pandemic helped them to survive during the downturn.

In addition to introducing contactless menus, a  number of restaurants  adopted branded apps, loyalty programs and self-serve kiosks during the past year, including McDonald’s, Chili’s, Subway and Panera.

These self-service digital technologies can serve a broad number of functions that go above and beyond keeping customers safe from COVID, including:

  • Improved and convenient guest experience
  • Offering upgrades or rewards programs
  • Collection of demand and supply data in real time for supply chain responsiveness
  • Deeper personalisation of service
  • Improved monitoring and compliance with safety regulations

Machine learning, revenue management and small hotels

Revenue management has been a hot topic in the industry during the pandemic, due to the booking cancellations that operators have had to manage. Fortunately, the last few years have also seen the development of a  highly sophisticated range of machine learning revenue management systems.

More recently, a number of new machine learning and AI based systems have emerged that allow small hotel businesses to adopt digital transformation in this crucial business area. AI and machine learning based tools, such as  Roomprice Genie  and  Aiosell , provide an external, automated revenue management service that is accessible and affordable for small players.

Hilton and Marriott developing personalised experiences with smart rooms and IOT

In 2018, Hilton  began a rollout of connected, smart room technology in a select group among its thousands of locations worldwide. Not to be left behind, Marriott has been  similarly exploring the possibilities of smart rooms connected to the Internet of Things (IOT)  and Amazon  Alexa.

In 2021 Marriott announced a new partnership with tech  companies Samsung and Legrand  to further explore the possibilities of IoT smart rooms, building on the experiments they have been running in their innovation lab for several years.

These two companies are at the forefront of IoT, smart-room innovation in the hospitality sector. Guests in a smart room can use an app or voice commanded digital concierge to control their experience, such as adjusting their room’s lighting, heating, or ordering room service.

The shift toward smart rooms represents a new direction in overall service delivery; away from a uniform experience of ‘take the room you get,’ and toward machine-learning driven, personalised customer service experiences. While this technology has still yet to be rolled out on a massive scale, many of the lessons from this personalized  business model are already being adopted by the two hotel giants.

Delivery apps, ghost kitchens and mobile app driven business models

Use of food delivery apps exploded over the last two years, and online food delivery is set to become a   US$200 billion industry  by 2025. Industry reports now suggest Australians are   spending three times more  on online food delivery than they did before the pandemic.

With the continued lockdowns of the past few years hitting restaurateurs hard, many businesses began to realise they could save on rent and staffing costs if they get rid of the dining experience altogether.

Ghost kitchens are restaurant brands that only sell directly from a commercial kitchen to a customer at home via delivery app, and they have been popping up  in major cities all around the world .

Ghost kitchens might be one extreme response, but all small restaurants now have to develop a low-cost digital transformation strategy in order to brand themselves online and appeal directly to users of specific apps and mobile services.

Restaurants in 2021 are adopting whole-business digital branding and marketing strategies in order to be SEO friendly on Google, attract five-star reviews and positive feedback on UberEats, Yelp, Zomato or Urbanspoon, or reach customers on Instagram, Facebook or Twitter.

On the plus side, employing a digital strategy to become an app-friendly  restaurant is low cost, accessible for small businesses,  and can potentially bring in significant rewards.

At present, many hospitality companies are still under utilising the full potential of machine learning, IoT connected, data-driven strategies.

However there are some early adopters who,  as the 2021 Skift report shows,  are already ahead of the curve. Hospitality businesses that are lagging in adoption should take note; businesses need to operate where customers are, and customers are increasingly mobile and digital. On the plus side, affordable digital tools are growing in availability and it’s becoming easier even for small businesses to implement their own successful digital transformation strategies.

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The Complete Guide to Hotel Digital Marketing

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Hotel digital marketing is a complex machine with many moving parts and constantly-evolving trends. New and improved ways of creating and sharing information are always on the rise. Due to the pandemic, the  hotel digital transformation era  has risen to the forefront and altered the way companies do business. According to the McKinsey Survey of Global Executives , “the COVID-19 crisis has accelerated the digitization of customer interactions by several years.” More than half of executives say they're investing in technology for competitive advantage or refocusing their entire business around digital technologies.

In such a rapidly-changing environment, it can be hard to keep up or know where to invest your efforts. In this blog post, we give an overview of the fundamentals of hotel digital marketing and explore how you can implement them into your strategy.

Discover 6 keys to successful hotel digital marketing:

1. use search engine optimization (seo) to increase visibility..

Search engine optimization is a method hotels can — and must — use to increase discoverability and maximize website traffic. SEO is a vital part of any hotel digital marketing strategy because, at its highest level, it helps your hotel's website show up higher in search engine results, such as Google and Bing. Combine that with the fact that 93% of online experiences begin with a search engine , and it's easy to see the massive opportunity that proper hotel SEO presents.

Take a deeper dive into hotel digital marketing with our free ebook

When your website is properly optimized, it's viewed by search engines as relevant content, making it more likely to earn one of the top spots on search engine results pages (SERPs). Seventy-five percent of users never go past the first page of search results, according to internet marketing firm imFORZA . So earning a high search ranking is key for gaining visibility.

The three pillars of SEO are discoverability, authority, and relevance. These three elements are the keys to having a well-optimized website. You can increase your discoverability by using targeted keywords in your website copy that event professionals and potential guests type into search queries. By producing content that answers questions and solves problems, you can increase your site’s relevance. Authority comes with getting other trusted sites to link to your website – called backlinks . Search engines see these backlinks as votes of confidence for your site and the content within it.

Here are a few tactics you should follow to improve your SEO:

  • Post high-quality content at a regular cadence that is aimed to help your target audience — event professionals, potential guests, etc.
  • Start your own blog or begin guest blogging on other authoritative sites in the industry to build your brand reputation and establish yourself as an expert and trusted thought leader.
  • Choose keywords relevant to your audience and include them in website content and blog posts.
  • Create a well-optimized FAQ page to answer your customers’ questions, help them to navigate your site, and showcase your knowledge.
  • Obtain quality backlinks by reaching out to journalists, participating in online forums, and suggesting your relevant content for broken links.

hotel digital marketing checklist CTA

2. Prioritize content marketing.

Every hotel's digital marketing plan will fall short without the right content marketing.  Hotel content marketing is all about defining your audience and providing them with useful content at a consistent cadence. Creating valuable content and sharing it on the platforms used most often by your target audience establishes you and your sales team as a trusted resource. It’s also a great way to promote your brand and drive recognition.

According to SEMrush data , blog posts are the most-created type of content, with 86% of companies choosing to write blog posts compared to other types of content like email, infographics, and case studies. Blogging keeps your website fresh and relevant, which is also great for SEO.

“By nature, blogging requires publishing new posts with some level of consistency,” writes Jenn Zajac of Five Star Content . “This alone signals to Google and other top search engines that your website isn’t just sitting there on the web, outdated and ignored.” Zajac also notes that blogs can serve as a link between your social media accounts and your hotel website, and will drive organic search traffic to your site.

But creating quality content is just one piece of the puzzle. You also need to have a plan and goals to work toward. That’s where a content marketing strategy comes in – it helps you steer your content ship. For example, consider planners’ problems – the questions they have, and the answers they need. When writing your content, keep these in mind and create content that solves those problems. Additionally, choose goals and KPIs for your content – like increasing group bookings or RFPs – to track and measure your success.

3. Create an eye-catching CSN profile.

Event planners are increasingly using venue sourcing technology to search for venues, and in order to attract quality leads, your Cvent Supplier Network™ (CSN) profile needs to be well-optimized for searches. Optimizing your CSN profile is just like optimizing your website content. The information should be relevant, authoritative, keyword-targeted, and follow other SEO best practices.

Updating your profile is a simple and effective way to make a huge difference in visibility and planner satisfaction. According to CSN data, 65% of all RFPs come from Page 1 of CSN search results. The more complete your profile is, the more planners will see it, and the more business your hotel will gain.

Here are a few steps you can take to improve your CSN profile:

  • Upload photos and video.  With the new CSN redesign , venue profiles now come with a high-resolution hero image across the top and in the venue's Quick Views and Search Results. One Diamond and above listings have the ability to upload multiple images into the gallery to showcase the unique aspects of their property. No matter what tier of profile you have, all venues are able to upload a virtual tour, which is essential for planners who are sourcing from home and are unable to do an in-person site visit. It’s a great way to demonstrate that your venue has adapted to the changing times and is ready to accommodate planners’ needs.
  • Add a detailed description.  Besides your eye-catching image, the description is the first thing planners will see when searching CSN. Use relevant keywords in your profile so it will appear when planners type in their search query. A complete profile is important to improving visibility on CSN so that your venue shows up in the correct search filters.
  • Add floor plans and food menus.  Planners want transparency, and they want to know what your venue has to offer. For 1 Diamond listings and above, hotels can upload floor plans, room layouts, catering and restaurant menus, brochures, and other supporting documents to their profiles for planners to easily access. Cvent data shows that venues that are both listed on CSN and use Cvent Event Diagramming are awarded 1-2 times more RFPs than venues that don't.
  • Paid ads for increased visibility.   CSN offers Diamond Listings , which are like paid search ads for the Cvent Supplier Network. An image and a brief description of your venue will appear at the top of search results in the relevant metro area, which cannot be filtered out based on a planner’s search criteria. Hotels that upgraded their Diamond Listing saw their market share rise by 13%.

4. Stay top-of-mind through personalized and engaging email marketing.

Creating engaging and informative emails will keep your hotel top of mind for planners and travelers. If you don’t have the design capabilities or a team devoted to email, email marketing templates are a good resource that takes out complex coding work.

Infuse emails with a personal touch and make the content more relevant to the customer with subject lines and itinerary or travel suggestions based on past user behavior. For example, provide personalized offers and packages based on the traveler’s or planner’s past experiences with you. Or, entice your loyalty program members to a weekend getaway and a chance at gaining some extra points to put toward a future stay or other perks.

Other tips for writing engaging emails to boost your hotel's digital marketing efforts:

  • Focus on making your subject lines actionable and clear first, then think about how to make them catchy and intriguing.
  • Whatever you promise in your subject line, make sure the email copy delivers. Remember: Your emails are your chance to build trust and credibility with your customers.
  • From the very beginning, establish relevancy. Explain why you’re emailing them, and why they should care about what you have to say.
  • Be brief and get to the point. Think about the main idea of your email and the desired action you want the recipient to take. This will make it easier to write laser-focused copy and succinct emails.

5. Connect with your audience on social media.

There are 3.6 billion active mobile social media users worldwide, according to Statista research . That’s a lot of potential eyeballs on your content — and a lot of prospective travelers and planners you could be turning into customers. Behold, the power of hotel digital marketing.

Ask the expert: Hotel marketer Jenn Zajac gives her top social media tips

Since 2011, Zajac has worked as a digital marketing manager for multiple hotel properties. She’s now started her own gig, Five Star Content , where she offers free social media copywriting courses and other helpful resources for hoteliers. We asked for her advice on social media best practices for hotels.

  • Brevity is your friend. Attention spans on the internet are shorter than ever and there’s a lot of “noise” to compete with. Get to the point and make your content skimmable, whether it’s a blog post, social media caption, infographic, etc.
  • Stop them mid-scroll. It’s worth spending time and resources to get high-quality images for social media, but your caption’s opening line can do this, too. Canva is a great tool for hotel marketers to easily create thumb-stopping social media graphics. Even adding a little touch of animation can make a big impact.
  • Repurpose and revive old content. Effective social media strategy doesn’t always mean creating something new every single day! If you have a hotel blog, plan to write about annual citywides or recurring events, so you can revive that content with any necessary updates and reshare it year after year.

6. Inform and engage through video marketing.

Hotel videos , whether shared on social media, your website, or in emails, give prospects a quick and entertaining way to engage with your brand. They can be used to educate your audience, demonstrate your services and abilities, connect with your followers, create a more personalized experience, and much more. In fact, research from EyeWideDigital found that landing pages that include videos increase conversion rates by 80%.

Your sales teams can use video to connect with and convert prospects, as well as delight them with your original content. For example, companies like Bamboo HR are using video email messages as a way to create a more personalized sales experience.

There are many different types of videos brands can make. It all depends on your goals and the message you want to convey to your audience. Here are a few examples to get you started.

  • How-to and educational videos. Teach your audience something new and help them see the value that you bring. For example, share your expertise on how to host a safer, socially-distant meeting at your venue, how to host a hybrid event , how to create an engaging experience for a virtual audience, etc. The below video segment from the Rachael Ray Show features a wedding planner who provides tips for planning a great event on any budget. A hotel can easily replicate this by interviewing its own staff and having its event team share best practices.

  • Ask the experts.  You have a plethora of internal experts working in your hotel. Leverage their knowledge and highlight it in a video. Interview your sales or planning team and ask them about event planning best practices and helpful tips for creating engaging meetings. The below video from Four Seasons gives a dramatic and exciting peek behind the scenes of what goes into creating an event at their properties, told in the voice of the Director of Groups & Events.

  • Case studies and testimonials. Ask planners you’ve worked with recently to send you a short video testimonial about their experience hosting an event at your property, or you can conduct a quick Q&A with them remotely and record it for use on your website and social media. InterContinental Chicago Hotel created a video recap of testimonials from recent event attendees talking about their favorite parts of the experience.

Put this hotel digital marketing guide to good use!

Hotel digital marketing touches every aspect of the buyer’s journey with your brand — from their first contact with your content and services to well beyond the point that they become a loyal customer. And, each aspect of digital marketing builds upon itself and supports each part of your hotel's digital marketing ecosystem.

“A strong 2021 plan follows a strategic process, properly navigates the COVID-19 environment, stays ahead of industry trends, and leverages the right digital channels and strategies,” writes Margaret Mastrogiacomo, EVP of Strategy at NextGuest, for Hospitality Net . It’s these elements working in tandem that will create a strong foundation for your group, transient, and leisure business in the years to come.

Up next, discover 9 detailed strategies to increase hotel occupancy .

Hotel digital marketing made simple

Megan Boley

Megan Boley

Megan is a published web writer and editor with a passion for crafting stories. She specializes in planning and creating content across all platforms for brands and organizations, with a focus on demand generation. In her free time, she's a voracious reader and a blue belt in Brazilian jiu jitsu.

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The ultimate guide to hotel Marketing

Packed with trends, data points, and insights from industry professionals, this hotel Marketing guide offers a one-stop shop for essential marketing strategies for hotels to drive and capture more demand, reservations, and revenue.

Hotel marketing

What is hotel marketing?

  • Why is hotel marketing important?

Successful hotel marketing strategies

  • Marketing for independent hotels

How has Covid reshaped hotel Marketing?

Compressed booking window

Shifting distribution mix.

  • Fast-changing demand
  • Limited marketing budget

New traveler expectations

Hotel Digital Marketing Strategy

  • Direct (Brand.com)
  • Hotel paid advertizing strategies
  • Hotel social media
  • Hotel metasearch
  • Online travel agencies (OTAs)
  • Travel sellers and Global Distribution Systems (GDS)

Using a data-driven hotel Marketing strategies

  • Forward-looking market data

Channel performance data

Destination-based data, guest journey data.

Hotel digital Marketing regulations and framework

  • Why digital Marketing regulations matter

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Gdpr for hotels, mobile-friendly hotel websites.

The ultimate guide to elevating guest satisfaction

Elevating guest satisfaction is the ultimate goal for any hotel but in reality, this is much more complex than it sounds.

This comprehensive guide provides an all-encompassing rundown for hotels on how to delight guests, including top strategies you can start implementing today.

Hotel guest satisfaction

  • What is hotel guest satisfaction?
  • Why is guest satisfaction so important?
  • How guest satisfaction impacts hotel reviews
  • Top factors influencing guest satisfaction and reviews

Hotel guest satisfaction best practices

  • Personalize, personalize, personalize
  • Post-booking communication
  • Offer freebies and complimentary services
  • Implement in-room technology
  • Be proactive in your service
  • Reward repeat guests
  • Offer multiple communication channels
  • Create an inclusive experience for all

Addressing heightened hotel cleanliness expectations

  • Current trends in housekeeping post-Covid
  • Hotel cleaning trends and best practices
  • Guest health and safety action plan

Hotel maintenance trends and best practices 

  • Why is hotel maintenance important?
  • Suggested hotel maintenance guidelines 

Building a more satisfied, engaged hotel staff

  • Hotel labor shortages
  • Clustering hotel teams  
  • Hotel staff safety   

Maximizing technology to improve the guest experience

  • Hospitality as a human business
  • Technology to augment personal interactions
  • Digital transformation in hotel operations
  • An increasing contactless hotel experience

Changing dynamics of guest satisfaction

  • How has the pandemic impacted hotel service?
  • New guest behaviors 
  • New top guest requests

Ready, Set, Increase Guest Satisfaction!

The ultimate guide to generating guest loyalty

Guest loyalty is what all hotels strive for in today’s competitive hospitality marketplace, yet many fail to achieve it to a significant degree.

In this guide we dive into the evolving nature of guest loyalty to position your brand for successful long term guest relationships.

Guest loyalty

  • What is guest loyalty?
  • Why is guest loyalty more important than ever?
  • How to measure guest loyalty

The changing dynamics of guest loyalty

  • How COVID-19 has impacted guest loyalty
  • Guest loyalty today
  • The challenges with loyalty today
  • Looking towards the future of guest loyalty

Hotel loyalty program types and examples

  • Surprise and delight
  • Cash back & points
  • Value-add rewards
  • Include a mix for the max

Building an effective guest loyalty strategy

  • Re-engaging guests: old and new
  • Creating dynamic marketing strategies
  • Driving engagement and collecting guest data
  • Leveraging your hotel CRM data

A personalized guest experience: the key to guest loyalty

  • The new traveler journey
  • Pre-stay: A personalized booking experience
  • On-stay: Providing a personalized experience
  • Post-stay: Keeping your guests engaged
  • Connecting the dots across the traveler journey

Guest loyalty in a human-first industry

  • Cultural guidelines for better connections
  • Loyalty starts with recognition
  • Guest loyalty's “new normal”

Ready, Set, Generate Guest Loyalty!

DRIVE PROFITABLE DEMAND

The ultimate guide to hotel marketing

Marketing is critical to a hotel’s success since it serves as the foundation to promote your business, outperform your competitive set, and make a positive impression on customers.

Packed with trends, data points, and insights from industry professionals, this guide offers a one-stop shop for essential marketing strategies to drive and capture more demand, reservations, and revenue.

We’ll provide an all-encompassing rundown of hotel marketing, including an explanation of why it’s important, how to plan flexibly, and the key tactics to incorporate.

The ultimate guide to hotel marketing

Table of content

Hotel digital marketing strategies and distribution channels

  • Hotel website marketing
  • Hotel SEO Marketing
  • Online Travel Agencies (OTAs)
  • Hotel email marketing

Using data-driven hotel marketing strategies

Hotel digital marketing news

  • Why digital marketing regulations matter

How has Covid reshaped hotel marketing?

Ready, set, drive demand!

What is hotel marketing?

Hotel marketing is an overarching term referring to the different marketing strategies, tactics, and techniques that hotels use to drive awareness and revenue.

Hotel marketing strategies can range from visual design elements, to brand positioning, or tailored messaging to help hotels stand out from the competition.

Up-to-date technology and digital media campaigns also contribute towards building awareness and revenue for your hotel.

Online advertising is always evolving, and hotel brands must keep pace with the ever-changing digital landscape.

Across your website, social media, search engines, and other online marketing channels, your presence and messaging should feel seamless and consistent.

Why is hotel marketing important? 

According to Amadeus’ Demand360® data, traveler confidence is growing and this trend will continue throughout 2023.

Your property should position and prepare itself to capture rising revenue opportunities. Hotel marketing helps advertisers in hospitality bring awareness and consideration of their accomodation offers and services to prospective guests.

And despite today's fluctuating demand, it’s necessary to build a solid marketing strategy that attracts, converts, and retains guests.

By conveying your unique selling proposition and implementing the right hotel marketing strategies, hotels can reach out to, interact with, and attract more potential customers.

Why is hotel marketing important?

Hotel marketing strategies play a prominent role in helping hotel brands drive customer engagement and stay top-of-mind.

Hotels can reach customers in different ways using a diverse range of activities to maximize its chance of securing bookings and achieving revenue targets.

To emerge stronger from the pandemic, your hotel should develop a multi-channel marketing approach.

You can start by building and optimizing a smart hotel media strategy for attracting leisure travelers as well as business from travel sellers.

Below is also a downloadable guide to help you build the ultimate hotel marketing strategy along with relevant research, actionable insights, and data points so you can make informed decisions and save time planning.

2023 Hotel Marketing Strategies eBook

Hotel Marketing Strategies

Download the eBook to learn more about digital advertising, metasearch, SEO, email marketing, blogging, loyalty programs, and much more.

In this eBook, we provide tips and tactics that hotel marketers can leverage when targeting travelers throughout the different stages of their journey:

  • The Inspiration Stage
  • The Planning Stage
  • The Booking Stage
  • The On-Site Experience Stage
  • The Post-Trip Stage

Independent hotel marketing strategies

For independent hotels, it is critical to not only have an effective marketing strategy that draws guests in, but one that also converts them into loyal customers. This can be challenging in the competitive independent market, but there are ways to conquer this challenge and ultimately increase your return on investment. A successful marketing strategy starts with knowing your travelers on a deeper level, hearing their feedback, and engaging with them throughout the travel lifecycle to create a lasting impression. Here are 4 ways to ignite your independent hotel's marketing strategy .

In addition to competing with existing independent properties, branded hotels and alternative accommodations, each local market exhibits its own set of unique challenges, and it may seem impossible to find solutions for them all. With that in mind, it is advisable to conduct a SWOT analysis. Conducting a SWOT analysis of your competitive set, can inform your overall business strategy, build your brand, and enable you to establish a solid foothold in your local market. Find out more about the benefits of conducting a SWOT analysis for independent hotels .

Finally, independent hotels need to establish the right mix of direct and online booking channels to maximize revenue and take full advantage of any projected market growth. They should explore all their distribution options, including how these channels can benefit their business, to create a multi-faceted mix that meets the unique needs of their market. The best distribution strategy enhances spend, reach, and results. Optimizing your channel mix should be an ongoing process - especially in uncertain times. Our guide to new independent hotel openings covers how to implement independant hotel distribution channels along with launching promotions and loyalty programs.

Independent hotel marketing strategies

Let's embark on an engaging journey into the landscape of hotel digital marketing methods, discovering the different channels and strategies that will allow you to broaden your customer reach, maximize profits and increase bookings.

1. Hotel direct / website marketing

Hotel Website Marketing

The hotel’s website is generally the most profitable for online booking. Direct bookings are essential because as hotels struggle with rising costs, they are redoubling efforts to have customers book direct to cut out not only the fees associated with Online Travel Agencies (OTAs), but also the relationships OTAs are able to form and leverage with the customers who are loyal to them.

While the channel mix continues to evolve globally, hotels now have the opportunity to optimize the number of direct bookings and potentially grow its percentage of the overall channel mix equity through direct hotel bookings . To bring greater balance back to the online booking equation and improve the performance of direct channels, there are several ways you can guide shoppers to your direct channel. Combating issues with rate parity, employing a robust metasearch strategy, developing sophisticated keyword search and other SEO strategies, and launching omnichannel campaigns are all great ways to shift more potential guests to Brand.com.

Once you have a greater volume of guests in your direct ecosystem, it’s key to deliver a more seamless user experience, engage them with special offers, use remarketing to capture guests who have abandoned the booking process, and send personalized follow-up messages and offers.

DirectBookingsPlaybook-1.jpg

Mastering the Art of Direct Booking

Download this eBook to ensure:

  • Your website stands out against the competition.
  • To leverage practical direct booking strategies.
  • Your guest´s first reservation channel is Direct.
  • To personalize the whole booking experience.

2. Hotel SEO marketing

The first step in increasing direct bookings for your hotel is to drive more search traffic to the hotel’s website (Brand.com) through hotel SEO marketing, or Hotel search engine optimization. This refers to the process of optimizing and improving a hotel’s website so that it ranks higher in search engines (such as Google, Yahoo, and Bing) and consequently, gains more online exposure.

An effective digital presence strategy should begin with positioning your hotel’s website on online search engines to win more visibility and maximize direct booking revenue, while beat the competition to the top spot in search results. To attract more guests to your hotel, you need to make sure your website appears at the top of search engine results when people search for hotels in your area. This requires optimizing your website for search engines through techniques such as keyword research, meta tags, and content optimization. Make sure your website is also mobile-friendly and easy to navigate.

Hotel SEO Marketing

Check out our S EO Best Practices for Hotels infographic for key steps we recommend in order to enhance your property’s presence in organic searches. The checklist can be used to identify areas of improvement for your property or chain’s SEO strategy. Although SEO works with organic search and is a free traffic source, there is a certain cost associated with the work, effort, budget, and time put into SEO itself.

To learn more about hotel SEO marketing, visit our dedcated page: A Hotelier’s Quick Guide to Hotel SEO Marketing: What Is It and How Does It Work?

3. Hotel paid advertising strategies

Hotel paid advertising

Maintaining paid digital advertising isn’t just important now. Absent any investment, you’ll concede market share to competitors and OTAs.

A highly-targeted pay-per-click ads strategy enables your hotel to pick up any demand through search engines and cement your position in your market, before competitors and OTAs begin aggressively threatening your share. Find out more about how to increase hotel bookings with pay-per-click advertising .

Working on essential hotel search engine marketing tactics and building out automation can help you capitalize on rising demand, get your hotel ready to capture it, and continuously optimize to respond to the market.

A shift to automated ads and other dynamic formats that deliver relevant creative ads will also help you scale your advertising efforts where they are most successful and rapidly adjust to changes in your market demand to get the most out of your dollar.

Automating your hotel ads is the best way to ensure they show against relevant queries as people are searching for hotels.

  • Dynamic Search Ads (DSA) quickly generate a clear, attractive headline that links to a relevant landing page on your site when potential guests search for terms closely related to titles and frequently used phrases on your website.
  • Responsive Search Ads (RSA) adapt your ad’s content to match potential customers’ search terms more closely.

4. Hotel social media

Hotel social media is a powerful tool as it plays a key part of the purchasing process, with the research stage influencing decisions more than ever before. For hotels, it refers to the actvity of creating social media profiles for your hotel on popular platforms such as Facebook, Twitter, and Instagram, and regularly post engaging content that showcases your hotel's unique features and amenities.

Following the right social media marketing strategies is important, because most travelers today turn to that channel when choosing the hotel for their next stay. It can encourage guests to share their experiences using hashtags and geotags to increase visibility. As much as 42% of consumers say social media influences what and where they’re buying .

Take Instagram for example - with millions of potential bookers, it’s clear that it needs to form a clear part of any hotelier’s marketing strategy. Here's our article on how to increase your hotel visibility through Instagram .

Leveraging social media influencers can effectively market your hotel, offering potential guests a captivating narrative from a trusted source. These influencers, with their extensive reach and engagement, can provide an intimate perspective of your establishment, stirring enthusiasm for a potential stay. Partnering with such influencers can generate buzz and drive business growth.

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Brand advocates , passionate customers familiar with your brand, can significantly enhance your social strategy. Their authentic recommendations and social media presence can amplify your hotel's visibility. Empowering these advocates to share your hotel brand story is crucial.

Online reviews are a key marketing tool, providing feedback and influencing your hotel's reputation. Managing responses on platforms like TripAdvisor, Yelp, and Facebook directly affects sales. These reviews also help identify operational improvements and refine marketing strategies. Resources like our ' Hotelier's Guide to managing online reviews ' can assist in monitoring your online presence.

Managing Online Hotel Reviews Guide

The Hotelier’s Guide to Managing Online Reviews

Download your free copy to receive:

  • 10 best practices for responding to online reviews
  • 3 response templates for email or online reviews
  • 2 response templates for social media reviews

5. Metasearch for hotels

Metasearch for hotels

Metasearch engines for hotels are search engines where third-party suppliers such as OTAs, brands, and independents are aggregated and compared. These channels have gained popularity in recent years due to their ability to simplify the online shopping process and list competitive hotel prices. Google, TripAdvisor, Kayak, Trivago and Skyscanner all offer metasearch.

Metasearch engines allow hotels to:

  • target the right guests with Google audiences for search (in the case of Google)
  • retrieve data from multiple OTAs and other sales channels (including hotel websites)
  • present booking options to potential guests simultaneously for easy comparisons
  • ensure their website (Brand.com) appears as an attractive option through rate parity

The world of metasearch is more dynamic than ever and by building a digital media plan that leverages it as a key strategy, hotels have an opportunity to capture a greater share of the market. Here are some of the 3 recent Google Metasearch features to support a hotel’s potential to drive bookings and maximize revenue in an evolving online ecosystem and how your hotel can incorporate them into your digital marketing strategy.

By building a digital media plan that leverages metasearch, hoteliers have an opportunity to capture a greater share of the market as demand grows.

6. OTAs for hotels

Online travel agencies (OTAs) such as Expedia and Booking.com can help you reach a wider audience and increase bookings. Travelers gravitate towards OTAs for the ease of comparison shopping as well as a relatively smooth booking experience. OTAs connect them to a full breadth of travel providers and hotel inventory to consider for their next trip. Visit our complete guide to online travel agencies in 2023 .

Sites such as Booking.com, Expedia, and Priceline typically spend millions of dollars on marketing annually, providing your hotel with advertising coverage that would be difficult to gain otherwise. OTAs are often conversion-oriented and user-friendly, allowing travelers to compare multiple options on the same screen. There are many OTAs available, so choose the one that best speaks to your target audience.

OTAs for hotels

Online Travel Agencies (OTAs) dominate the online booking landscape due to their technological prowess, understanding of online shopping strategies, and loyalty programs, enabling travelers to self-serve from research to booking with a great user experience. However, while OTAs are vital business partners for hotels, they can be less profitable, hence a balance between OTA and direct bookings is necessary for hotels to maximize revenue and capitalize on projected market growth.

Some hotel companies tout the strength of their brands and see OTAs as just another distribution channel, while others see them as a threat to their businesses, this is why hotels must ensure they maintain rate parity , to drive revenue in a competitive market. While OTAs have been and will continue to be crucial business partners for properties of all shapes and sizes, they are often a less profitable booking channel for the hotel.

7. Travel sellers and Global Distribution Systems (GDS)

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Travel seller or GDS bookings remain an overlooked yet lucrative source of revenue for hoteliers since they are frequently shopping and booking on behalf of clients. Hotels should capture travel seller GDS bookings and try to establish themselves as a known entity within the GDS marketplace so that agents are willing to recommend and sell your hotel to their customers.

Pre-pandemic, the total number of hotel bookings on global distribution systems was increasing year-over-year with no signs of slowing down. Now it’s time to think about how you can boost your performance on this channel.

Today more than ever, the partnership between hoteliers and travel sellers and improving relationships with travel sellers are key to increase bookings. For instance you can share relevant information about your property in the GDS to catch the eye of travel sellers or make your property more attractive with features like flexible cancellations, room service, and contactless check-in.

Travel sellers play a key role in connecting hotels and travelers, especially given the increasing flexibility and changes that travelers require. This positions them as a valuable resource as they are experts in handling issues like sudden changes to their bookings. rebooking, while helping businesses more effectively manage and update corporate travel bookings and policies for safety and compliance.

8. Hotel GDS media

Hotel GDS advertizing allows hoteliers to optimize their presence and drive revenue through targeted advertising served directly to travel sellers during the shopping and booking process by displaying priority placement, text, and display campaigns.

Hotel GDS advertising is a valuable channel to help build visibility and show travel agents why they should book your property over the competition.

Actively target travel sellers while they search for a property in your market and offer a bonus commission when possible. Here are 5 ways to improve your relationships with travel agents .

With more emphasis and importance placed on support from travel agents, now is a good time to restart your GDS media campaigns to drive and capture increasing demand.

Hotel GDS media

Hoteliers can  significantly grow GDS hotel bookings for their properties that are preferentially placed by providing them with increased visibility in comparison to those properties that are not featured.

There are different formats for each placement:

  • Graphical Banners: The help visualize promotions, product and/or services, highlighting the main features of the offering.
  • Text: Text messages are cohesive with the page content, assimilated into the design, and consistent with the platform behavior. Promoted text messages appear upon log in and search results.
  • Featured / Preferred Content: Preferencing gives your hotel preferred placement over non-subscribers.
  • Video: Use videos, virtual tours, and other interactive materials to show value to travel sellers.

How to Reach and Target Travel Agents on GDSs

Travel-Seller-Media-Checklist-resource

Download this eBook to learn more about how to:

  • best navigate 2023: Trust travel agents for seamless trip planning.
  • leverage the skyrocketing post-COVID GDS usage.
  • optimize your brand on GDSs to reach agents effectively.
  • stay ahead with our latest travel agency trends report.

Master GDS marketing with our actionable guide & checklist.

9. Hotel Email Marketing

Hotel Email Marketing

Hotel email marketing is also an essential strategy for hotels to promote their services and increase bookings through targeted and personalized email campaigns. By using email marketing, hotels can connect with potential guests, build customer relationships, and drive revenue growth. Choose from our carefully crafted hotel email templates for a consistent and polished guest communication strategy.

For instance, are you looking to increase your hotel's occupancy rates during low season? Hotel email marketing can be an effective channel to adress that.

In our dedicated article on Hotel email marketing , we explore the power of targeted and personalized email campaigns in connecting with potential guests, building customer relationships, and driving revenue growth for your hotel. Get ready to take your marketing strategy to the next level and boost your bookings like never before!

Data-driven hotel marketing strategies

As hotel occupancy rates are increasing and global demand is growing, hoteliers are presented with the challenges of repositioning, retargeting, and reviving their respective brands to meet the needs of emerging demand in 2022. In this section, we uncover how hotels can undertake more data-driven strategies to face these new challenges.

Forward-looking market insights

An important lesson that has emerged from the pandemic is the need for forward-looking business intelligence data.

Predictable travel trends and booking behaviors were entirely disrupted in early 2020 and 2021, invalidating the use of historical data to base hotel strategies such as pricing.

Although old data can still provide useful context, real-time and forward-looking hotel occupancy data should now take center stage in your pricing strategy.

It is important to rethink the way you do business now and, in the future, because you’re facing a travel environment that requires you to continuously evaluate evolving market data while assessing which channels perform best.

How to Fuel Your Hotel Media Strategy with Data

How to Fuel Your Media Strategy with 360° Data

In this guide, we uncover how to:

  • leverage data from different platforms
  • take stock of your position in the market
  • compare yourself against your competition
  • build a robust data-based media strategy

Another important lesson that has emerged from the pandemic is that the creation of a cross-channel approach must be part of your recovery plan. For instance, you may notice that in some markets, bookings through travel agencies are increasing as travelers are looking for experts to navigate the uncertainty around ever-changing travel regulations.

As you monitor the performance of channels shown to influence demand to your property, it becomes clear that the need to establish a successful multi-channel distribution strategy will be essential.

By having clear visibility on shifting traveler booking patterns and behaviors on each channel, you can ensure relevant content is available and easily found across different booking channels and confidently establish pricing strategies accordingly.

Once you understand all areas that impact expected demand, you should be targeting your audience across an effective mix of channels. Hoteliers must thus plan for recovery through a data and omnichannel based approach .

Understanding where business is coming from allows you to better allocate resources accordingly and shift marketing efforts to the most profitable channels. Here are 4 tips to help you improve your marketing mix with hospitality business intelligence .

Hoteliers now also have the chance to better identify and engage consumers who are actively looking for a room in their area by leveraging data such as Google Search information for their destination, including in-market audiences and detailed demographics.

Through these insights, you can identify travelers who are likely to book based on hard data and craft more relevant messaging and incentives that make a larger impact on your target audiences. Hoteliers can achieve this by targeting the right guests for their hotel with Google’s audiences for search.

Finally, analyzing the digital experience along the traveler journey remains critical to acquiring the next generation of digital-savvy customers.

A hotel guest journey allows you to map all the steps or touchpoints your guests go through during their booking process or website navigation. These online interactions leave a trace of data behind, that hotel brands can in turn use to understand their guests' needs and desires, and anticipate their expectations and personlize their web experience.

In the below Hospitality Marketing Masterclass episode of our Unpacking Travel podcast, we discuss with Rand Fishkin, founder and CEO of SparkToro, how the guest journey has been evolving from search to post-stay, and how hoteliers can maximize both their marketing efforts and their budgets accordingly.

Unpacking travel - a Hospitality masterclass with Rand Fishkin

Unpacking Travel Podcast: A Hospitality Marketing Masterclass with Rand Fishkin

In this podcast we discuss:

  • the guest journey from search to post-stay
  • how to maximize hotel marketing efforts
  • how hoteliers can optimize their budgets
  • where to focus your marketing efforts

Hotel marketing news

Online advertising activity is always evolving, and hotel brands must keep pace with the ever-changing digital landscape, such as new technologies and regulations.

Advertisers in particular are seeing an increased number of compliance obligations, regulations, and also the emergence of new technologies that are changing market dynamics.

What is the digital marketing regulatory framework and why does it matter?

Over the last two decades, we have witnessed a true explosion of marketing on the internet and it has become the fastest means of advertising of this decade.

The rise of online marketing grew from an era of little consumer tracking capabilities to almost unlimited access to tracking user data across the internet.

This evolution in tracking capabilities based on data such as user behavior or user attributes increasingly raised data privacy concerns and started raising the need for the government to step in to protect citizens from how their data was tracked, used and sold across the web.

For more than a decade, advertisers have been relying on cookies and other web tracking solutions for targeting, retargeting, and display advertising. But recent privacy-related announcements by Google and Apple to control the collection of data collected by websites and applications, have challenged some of the fundamentals of online advertising.

Recent advancements from Google are also changing how we analyze the consumer’s purchasing path and observe whether a booking has taken place. New privacy controls are changing the digital advertising landscape , such as on browser privacy navigation settings, data collection and user tracking, have changed the way advertisers can run personalized ads based on user interests.

But Google has announced the extension of its self-imposed deadline to block third-party cookies as a default in its Chrome web browser until late 2023, allowing advertisers to better strategize on moving to new user identifying technologies and to take more time to turn these strategies into practice. So as we transition into a world without third-party cookies, hotel advertisers should define new approaches for targeted advertising and rethink hotel marketing strategies with first-party data in mind .

In order to accurately attribute and assess the effectiveness of marketing campaigns amidst changing privacy regulations, Google has introduced conversion modeling in a world without cookies . It estimates the number of conversions by using a predictive algorithm after looking at historical campaign data that is part of its media platform.

General Data Protection Regulation, better known as GDPR , has also impacted hotel industry practices worldwide. The law revolutionized data privacy across Europe, expanding rights for consumers while mapping out strict new guidelines for businesses and building the foundations of the digital marketing regulatory framework.

GDPR applies not only to European companies but to all companies processing European consumer data, making it the most far-reaching legislation of its kind in 20 years. Here are 3 considerations to make while aligning your hotel for GDPR .

In the age of personalization, data protection laws such as GDPR are a juggling act for the hospitality industry. The collection of consumer data is critical for organizations to build loyalty among guests and understand their behavior and preference in order to craft their marketing strategies, so it is important to ensure you are choosing adequate hospitality technology in a Post-GDPR World .

Here are the 4 questions to ask to determine where you can entrust your data and hence decide if you have clear policies about how personal data is processed. These include policies about data management, staff training, restricting system access to employees and more.

Google has also made a major update to its mobile search algorithm that will change the way hotels promote their properties online.

This algorithm helps users find mobile-friendly hotel pages and changes the order in which websites are ranked in the Google search engine when users search for something from their phone.

Ensure your hotel website is mobile-friendly to avoid being penalized and denoted in search rankings.

The pandemic has raised a lot of questions across the industry, including how to adapt hotel marketing strategies to continue to attract and convert guests in an uncertain environment with shifting government regulations.

What can hoteliers do to inspire travelers in these conditions and how will Covid continue to evolve guest purchasing behaviors?

The compression of the reservation booking window during the pandemic was unprecedented. At the height of the outbreak in 2020, the average lead time for hotel bookings shrank to just 0-7 days, according to Amadeus Demand360 data.

This behavior has persisted throughout Covid, as most guests are booking last-minute and engaging more with last-minute offers.

Now as we shift to pre-pandemic norms, it will require hoteliers to closely monitor their local market conditions and have a wide range of strategies ready to deploy. This includes digital media and advertising, which ranked as the most helpful technology during the pandemic in a global hoteliers survey carried out by Amandeus Hospitality: Rebuilding Hospitality: Trends in Demand, Data and Technology That are Driving Recovery .

Covid has changed the way people are shopping for hotels, and comparing trends against historical data makes it nearly impossible to recognize success in today’s market. This means that what may have constituted as a “high performance” channel for your hotel may have changed. It’s important to ensure your distribution strategy is still producing results – and that you are maximizing your visibility on today's high-performing channels.

To capture the most opportunity moving forward, hoteliers will have to look to multi-channel marketing strategies to test new channels that may work better for them today. This allows opportunities to drive more bookings and optimize your property’s ability to capture recovering demand. Here are 5 key steps to consider when building a successful hotel marketing plan .

Pairing proactive email marketing campaigns with tailored advertising and promotions on paid search, display, social, SEO, metasearch, and GDS will keep your hotel highly visible on the channels where travelers and travel sellers are looking and booking.

Fast changing demand

It may have been a normal process to map out business strategies on an annual basis, but the pandemic is changing the dynamic of travel too quickly for any decision to stay relevant long-term. Today, hotels must regularly evaluate demand indicators to understand when and how to communicate to guests.

You should be prepared to pivot your plan based on what your data is telling you. Start by having a look into recovery trends in your region and analyze how to capture rising revenue opportunity in your hotel market . You can then discover how to translate this information into a successful marketing campaign that produces higher revenue-generating bookings.

Because your audience has likely shifted since 2019, it is recommended to analyze all available data to understand new booking behaviors and guest personas. To find out more on what’s top of mind of some of the biggest travel brands, hospitality experts and tourism agencies in 2022, read the following article: 5 actionable hotel marketing tips from the experts who’ve used them.

Reduced marketing budget

As hotels recover from the pandemic, decision-makers may be tempted to reduce budget and resources allocated to marketing. But cutting the marketing budget may have a negative reaction on your hotel, since it would also strip your property’s access to potential guests looking for accommodations.

Your marketing efforts might not have the same ROI as they did pre-pandemic, but they will ensure that you’re able to tap into any available demand and give your property a head start as markets continue to recover.

It’s key to remember that hotel marketing can mitigate the impact of a downturn because you are not cutting away your property’s access to the flow (or trickle) of existing and future demand in your market.

With their heightened expectations for cleanliness, service, and a good deal in an uncertain economy, today's travelers are more discerning when it comes to selecting accommodations.

As the world adapts to life with and after Covid, it’s important to take time to reflect on what’s working in your marketing plan, what can be improved, and how travelers perceive your messages.

It is recommended to use empathetic language whenever possible in your communications because how you interact with consumers during these stressful situations can make or break your brand reputation. Here are 5 steps to follow for a succesful hotel marketing strategy during pandemic or downturn times.

By regularly evaluating key market indicators (like booking data, lead time, and preferred channels), you will better understand when and how to communicate to guests in a way that drives long-term loyalty.

Rebuilding hopsitality eBook

Rebuilding Hospitality: Trends in Demand, Data and Technology That are Driving Recovery

In this comprehensive report, we share:

  • trends that have defined hospitality
  • recovery best practices for hoteliers
  • insights from our exclusive global hotelier survey

We hope that this hotel marketing guide was useful for you

Hotel marketing can be a overwhelming at first, but with a little practice and experience, you can quickly produce high-quality hotel marketing campaigns that generate results from day one.

Marketing plays a foundational role in helping hotels maximize bookings and revenue. Adapting to changing market behaviors, leveraging the right channels, and basing your strategies on the right data are all necessary ingredients to attract more travelers to your hotel.

For further reading, check out our recently published rebuilding hospitality marketing eBook .

You can also access our other comprehensive guides for hoteliers:

  • The hospitality market insights hub
  • The ultimate guide to elevate guest satisfaction
  • The ultimate guide to increase guest loyalty
  • The ultimate guide to grow hotel groups and events business

We wish you a lot of success in your hotel marketing strategies and do not hesitate to contact us if you would like to discuss how to kick-start or optimize your hotel marketing strategies.

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Future of the Hotel Industry: 5 Hotel Digitalization Trends for 2021

- Updated on 31.05.23 -

grip-lines-vertical

At this year’s ITB Berlin Now travel industry conference, Moritz von Petersdorf-Campen presented the 5 hotel technology trends to look out for in 2021. Here's Moritz's run down of what to look out for in 2021 and beyond.

Trend 1: Hotel revenue management will change dramatically

The way hotel revenue managers forecast demand has been thrown into disarray since the beginning of the pandemic. As nothing like this has ever happened before, it’s almost impossible for them to judge the hotel’s demand in the next 3, 6, or 12 months. Before the pandemic, when things were generally more stable, forecasting was a relatively easy job, but the global pandemic has dramatically changed the future of the hotel industry. There is now a demand for more accurate and realistic ways of forecasting guest behavior in unexpected events. Hotel revenue managers used to make educated guesses about future demand, relying on legacy data of seasonal demand, competitor price changes, and the calendar of local events. The pandemic has shown there’s a need for a more sophisticated approach to forecasting in the hospitality industry. Solutions that aggregate multiple key data points that determine hotel demand from a number of hotels are now becoming more useful for hotel companies and this trend is set to continue in the future. Hotel companies can cross-reference different data points, see data sets from different regions, hotel types, or seasons, and therefore forecast much more accurately than they could before the pandemic. These solutions will ultimately reduce revenue loss and enable hotels to function much more efficiently—a welcome change after the great losses the industry has seen during the pandemic. As Moritz says, “I think this is changing now dramatically because there are new software solutions out there that aggregate this data across multiple hotels. So, take HQ revenue from Berlin, for instance. They’re doing exactly that. They’re taking data from different hotels in one city, putting it together on a daily basis so you get an overview of the overall demand for a given market.”

Trend 2: Hotel room phone systems will move to cloud-based solutions

SuitePad_Phone_Kachel

Trend 3: Modern digital room keys will end the need for hotel apps

One of the saving graces for hotel apps is their digital room key functionality. This is one of the main incentives that hotel guests have for downloading hotel apps—they’re required to do so in order to get into their rooms! But as more and more digital room key solutions come to the market, there will be more simple and convenient ways for people to house their digital room keys on their mobile devices. For example, with Google or Apple wallet functionalities. As manufacturers look for ways to make accessing digital room keys more convenient, it’s likely that the big guns in tech will take the opportunity to provide this capability. Without the need to download a hotel app to use the room key functionality, download rates will continue to decrease. As a result, hotel businesses will struggle to reach their guests through hotel apps simply because fewer guests are downloading them because there will be more convenient options out there. Here’s what Moritz had to say in his presentation at the ITB conference: “there are fewer reasons to download a hotel app. There are already, in many cases, not many good reasons to download hotel apps and the download rates are already low. But that will lead to even more challenging download rates for hotel apps. And hence, I believe, that if you’re not one of the largest companies in our industry, will probably not be the best investments”

Trend 4: Quality in-room entertainment will be more important than ever before

Seamlessness is one of the major technology trends of our age. Being able to listen to the same Spotify playlist or podcast by just picking up where you left off on a different device has become the norm. We’re casting to the TV, consuming media at our own pace, and constantly being suggested different TV shows. The digitalization of multimedia is a far cry from days when TV was just a few channels, and if you missed a show, you missed it forever!

But, many hotels have failed to keep up with the multimedia digital revolution. Cable TV might be a standard, but for many guests, that’s so 1995! Modern guests want to pick up where they left off with their favorite show on Netflix on the hotel room TV, or continue their favorite podcast through the hotel’s in-room speaker system. More and more hotels are making this realization and adding devices such as Bluetooth speakers to hotel rooms, but more can be done to create a seamless experience for guests. Over the next five years, hoteliers will greatly improve the seamlessness of their multimedia offering, giving guests more of what they want when they’re relaxing in their hotel rooms.

Moritz has a vision for the future of in-room entertainment in the hotel industry: “I have an Alexa at home, I can stream my content to my TV. These things are happening at home, but usually, they are not happening in the hotel room. So, there’s a gap between the guest living room and the hotel room. But also, with the pandemic, I believe that hotel rooms are becoming somewhat of a safe haven for guests. Instead of going to the movies, which is not possible at the moment, or going to a fancy restaurant, which is hardly possible these days, guests will spend more time in their hotel rooms, watching the movies that they want to watch or ordering in-room dining. Guests will spend more time in the room and hence, I believe hotels will need to provide a higher standard of entertainment within the hotel room in the future.”

Trend 5: Guest safety is key and will lead to a quicker rebound of the industry!

Safety written in scrabble letters with three keys around it

On the subject of guest safety, Moritz said: “In the past, there were fingerprints on the guest directories, these days it’s more about viruses on the remote control or the guest directories. So, that can be taken away and replaced with a centralized digital device such as an in-room tablet. Additionally, with regards to having the choice of whether you want to have your room cleaned or not, the green option comes to mind. And you can use that through our system or also through other ways, where you can basically ask the guest, “Hey, would you like us to skip your daily housekeeping and only have your room cleaned every second day? Or not cleaned at all while the guest is there?” That’s not only good for the environment, that’s not only good because of the pandemic, but it’s also good for the hoteliers pocket because you have a very decent chance to save money in such a scenario. I believe as there are so many trends, sustainability, the trend of perceived guest safety, plus the need to save costs these days, that these types of features will actually last throughout the pandemic and is important for hoteliers going forward.”

The outlook for hotel digitalization

The pandemic has changed the hotel industry in many ways. While some may have thought it would set the hotel industry back, it’s actually highlighted just how necessary digitalization is for a successful and sustainable hotel business. In this blog post, we’ve highlighted how the future of the hotel industry will be shaped by digitalization, and how you, as a hotelier, will benefit from getting ahead of the curve when it comes to hotel digitalization. If you’re looking for a digital solution to meet all your hotel needs that also evolve with changing guest expectations, look no further than SuitePad.

- Published on May 07, 2021

hotel industry digital plan

Topics: Industry Trends

Gregor Herz

Gregor Herz

Gregor was a content marketing manager at SuitePad between May 2019 and October 2021.

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Nancy Huang

By Nancy Huang

A hotel marketing plan is an important aspect of any property owner’s demand strategy. Without a plan in place, marketing initiatives can become forgotten and end up getting done last minute or not at all.

A well-thought-out plan can save hoteliers a lot of stress and time throughout the year. And while it may seem complicated to put together, once the marketing fundamentals are in place, it is simple to plan and maintain programs.

Read on for a review of hotel marketing essentials and tips on how to create your own plan. To get started with your plan, download our customizable template .

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Why you should prioritize your hotel marketing plan

Simply put, without demand, there is no business. Marketing plays an important role in not only educating travelers about your property but also getting them to book through your hotel’s website.

Marketers often refer to the path that consumers follow when buying a product or service, or in this case booking a hotel stay, as the “purchase funnel” or “customer decision journey.” This process is made up of different phases and starts with an initial awareness phase before moving through to interest, consideration, intent, and evaluation.

As travelers do research for their trip, they look to a hotel’s website, social media channels, and other third-party outlets to gather information. Hoteliers have the chance to attract their attention through activities such as SEO, paid advertising, and email marketing .

But it doesn’t end there, McKinsey & Company suggests that the purchase journey is not funnel-shaped but circular, featuring a “loyalty loop” in which buyers who’ve had a positive experience go straight to repurchasing.

A strong presence on multiple channels, combined with an exceptional guest experience, will help ensure that your property’s demand stays consistent and your direct booking rate increases.

The most important elements of hotel digital marketing

They say that ‘content is king,’ and this is especially true when it comes to hotel marketing. Marketing content can be divided into three main types, each of which serves a unique purpose in bringing attention to your property.

Paid Media: is content that you pay for through advertising or OTA listings. Paid media requires a chunk of your marketing budget but can drive results fast. As the purchaser, you have high control over the messaging, but it tends to have low trust among travelers

Owned Media: is content that you create as part of your content marketing strategy, such as descriptions and imagery on your website, blogs, and posts on social media. Owned media contributes to your search engine optimization (SEO) and social media marketing strategy and is a long-term way to drive traffic to your website. As the owner, you have high control over the messaging, and it typically generates moderate trust among travelers.

Earned Media: is also referred to as user-generated content or content created by third parties, such as media coverage or online review sites like Tripadvisor. Potential guests often look to earned media to get an unbiased look at your property. You have low control over the messaging, but it generates a high trust factor among travelers.

For your hotel marketing strategy, you should strive for a balance of all three types of content in your promotional activities. For example, your website may feature descriptions and photos (owned media), along with a Tripadvisor review feed (earned media), combined with a listing on Airbnb (paid media).

hotel marketing plan

Key digital marketing channels in the hospitality industry

Digital marketing has taken over the way people consume information today. Different demographics resonate more with different types of media, making it important for hotels to prioritize the channels that work best for their target audience.

For anyone in the hotel industry, here are the key online marketing channels to prioritize.

Your website and SEO.

The most important marketing effort to prioritize is designing a website that is appealing to travelers and optimized for search engines. Creating relevant pages with targeted keywords is important for ranking your website high in search engine result pages. Your website’s content should clearly communicate your property’s brand and positioning and include high-quality videos and pictures to give travelers a sense of place. The site should be easy to navigate and mobile-friendly. Be sure to include information for your different personas, for example, if your target audience is business travelers, then let them know about your free wifi and meeting rooms. Utilize Google Analytics to check the performance of your website and SEO efforts and make changes based on data.

Digital advertising.

Paid advertising can be expensive, however, it’s often the only guaranteed way to reach travelers online. Determining your goals ahead of time will help you decide which type of campaign to run. Do you want to increase brand awareness? Drive conversions? To make sure that you’re hitting your goals, closely monitor the results of your ad campaigns.

Prioritize cost-per-click ads on Google and display ads on Facebook and Instagram. Test out different incentives and offers to get travelers to book direct. Make sure you update your property’s Google profiles such as Search, Maps, and Google My Business, to ensure the best results.

Securing a top spot across search result pages and metasearch sites requires an organic and paid search approach. Lodging properties can advertise on metasearch sites so that their direct listing ranks high.

Common metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago allow travelers to easily compare rates across OTAs and properties’ direct websites. Ready to learn more? See Cloudbeds Amplify in action .

Online reputation management.

Online reviews are an essential source of earned content and a powerful marketing tool for increasing hotel bookings. Five-star reviews help instill trust in travelers when it comes time to book. In addition to monitoring, responding to, and soliciting reviews on major review sites like Google and Tripadvisor, hotels should also manage their listing on these sites and other review directories.

Customer relationship management (CRM).

CRM is the process of building databases and guest profiles to personalize services. You can utilize information gathered through your booking engine to send personalized emails, and provide surprise and delight services during check-in. The best hotels are those that tailor their services to increase guest satisfaction and loyalty . To execute this strategy on a larger scale, create market segments out of your guest profiles and devise specific marketing messages for each group. Use marketing automation or CRM tools to send out these messages and offers.

Social media.

Travelers like to share their trip experiences and find inspiration on social media. With a small investment of time, you can create marketing campaigns for Facebook, Instagram, and YouTube that engage a community of fans. Many travelers prefer to support local businesses, so make sure your social channels highlight your location and unique amenities. Track important metrics, such as engagement rates, to ensure that your time is being well spent. Use a social media management platform to manage posts and track results.

Public relations.

Public relations can be a rich source of earned content, reaching potential guests through stories in newspapers, magazines, travel websites, and other providers. Create partnerships with journalists, bloggers, and influencers to generate media coverage, including articles, photos, and video content. Appearing in third-party publications can really help bring visibility to your hotel business.

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The most effective digital marketing channels

While different channels work better depending on your target market, there is research showing clear overall winners. A 2021 survey from Skift asked travel companies to rate the following marketing channels from most to least effective. The top three channels were:

  • Search search engine optimization (SEO) – 74%
  • Paid search – 72%
  • Social media advertising – 70%

Not surprisingly, the lowest-rated channels consisted of print newspapers (30%), radio (22%), and TV (12%). This shift to online channels should be an important consideration when drafting your hotel marketing plan.

5 steps to create a hotel marketing plan

Getting started can often be the hardest part. Below are five important steps to incorporate as you start your hotel marketing plan.

Create a compelling brand.

A marketer’s job is to bring a brand to life and make clear to travelers what they can expect while staying at your property. This includes building out everything from a name and logo to descriptions, imagery, and collateral. Make sure that your message is clear, compelling, and consistent across all channels.

Highlight your key value propositions.

What makes your property different from others? Why should a guest choose you? It is important to highlight your unique selling points or key features and benefits that will attract guests to your property. This could include anything from your location, style, ambiance, amenities, or reviews. To help you in this process, conduct a SWOT analysis . 

Identify your target markets .

It is important to know who your potential guests are and how to reach them. Ask yourself questions like where do they live? What do they share in common? Once you’ve identified who your ideal guests are, you can further segment them into groups , such as leisure or business travelers, or by geography, personas, demographics, or psychographics.

Activate your channels.

Knowing who your guests are will help you decide what channels you should be active on. Does your target market favor online travel agencies (OTAs) or social media? Do they primarily use smartphones or desktop computers? What is the best way to entice them to stay again? Identify your priority channels, set a budget for each, and invest in tools such as marketing automation to reach potential guests.

Measure the results.

To maximize ROI and reduce wasted dollars, closely monitor the results of your efforts. Pay attention to conversion rates, revenue, cost of acquisition, website visitor volume, cost-per-click, and email open rates. Over time, you’ll identify trends and can shift resources accordingly to do more of what works and less of what doesn’t.

hotel industry digital plan

Final thoughts

If you have yet to create your property’s marketing or business plan for this year, it’s not too late to start. You know your property and guests’ behavior better than anyone, so start by brainstorming who you want to reach and how they consume information.

From here, develop relevant and engaging content and distribute it across channels. Don’t be afraid to reach out to tech partners for support and to travel industry partners to explore opportunities for collaboration.

About Nancy Huang

Nancy Huang is the Director of Marketing Communications at Cloudbeds. She has 15 years of experience working in marketing at the intersection where hospitality and travel meets technology and e-commerce. When she’s not studying travel trends or ideating marketing campaigns, she loves traveling, dining, and swimming in really cold lakes.

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Be Successful With Our Hotel Industry Digital Plan

Are you looking to improve your hotel industry digital plan successful? Great! You are in the right place. This is Network BD and we have a dedicated professional skilled team who are ready to boost your hotel industry digital plan successful in Bangladesh. The Hotel Industry Digital Plan (IDP) was launched as part of the government’s continued efforts to assist SMEs in adopting more digital technologies and promoting digital transformation. From the homes we live into the way our cities are run, smart technology is transforming everything. It’s no different in the hospitality sector. In many ways, the hotel sector is at the forefront of smart business technology adoption. We at Network BD are always ready to assist you in making your digital business strategy a success. And in this guide, we’ll show you how to boost your hotel’s digital strategy in Bangladesh.

Hotel Industry Digital Plan

Our Dynamic Strategies to Build Your Hotel Industry

To be successful, a hotel requires not just meticulous study and management, but also financial planning. That is why, if you are considering opening your own hotel, you should keep all of these factors in mind. Furthermore, we will supply you with an in-depth hotel business handbook on how to roadmap a plan for the hotel industry digital plan. This advice was created after extensive research and analysis so that you might achieve success by following it.

We can assist you with the following 13 aspects of your hotel marketing strategy:

  • Summary of the Report
  • Statements of Vision and Mission
  • Market Research
  • Strategy for Pricing
  • SWOT (Strengths, Weaknesses
  • Data from the Past
  • Profile of the Guests
  • Segmentation of the Market
  • Objectives in Marketing
  • Channels of Distribution
  • S.M.A.R.T. Goals & Marketing Metrics
  • Marketing Techniques Sorted by Channel
  • Budget for Marketing

We Discovered 8 Ways Of Digital Hotels Industry Plan

Uvc light is used to sterilize surfaces.

UVC light and virus-killing robots have been used in hospitals for disinfection and the Westin Houston Medical Center is the first hotel to do so. Some of these virus-killing robots feature arms that allow them to open doors and move objects, enhancing their disinfection abilities. If you want to disinfect crowded public spaces or clean areas while people are present, you should try this method. This technology might be used to sterilize parcels and room keys before they are given to visitors. It might also be used to replace traditional lighting in public locations to ensure that the environment is kept clean at all times. Our hotel industry services provide the solution.

Voice Control For In-room Features

For in-room functions, we recommend using voice control. Voice commands can be used to control the temperature, draperies, television and lights, among other things. They can also inquire about the weather or current events. This allows the guest to personalize their stay while reducing the amount of time they spend touching things.

Branded Apps

Hotel industry have their own branded mobile apps for check-in, rewards, and room keys even before COVID-19. Now is the ideal time to put them to work and upgrade their capabilities. Apps can protect your guests and employees by eliminating face-to-face encounters, in addition to automating tasks.

Robotic Butlers

When people think about smart hotel industry, one of the first things that comes to mind is hotel robots. Extra towels or toothbrushes can be delivered to visitors using a robotic butler.

Digital Concierges

Digital concierges are an excellent approach to eliminate guest touch while still giving support. Chatbots and virtual robots can handle simple queries and offer basic information, allowing your employees to focus on more complex tasks.

Contactless Payment Methods

Because cash and debit cards transmit germs, contactless payments are predicted to grow more popular. The majority of consumers stated they had used contactless payments at least four times in the previous month and over 70% thought it was more convenient than cash. Contactless payment and access control systems can reduce the need to touch high-touch surfaces, such as elevator buttons and room keys, in addition to lowering touchpoints. Join us for hotel industry services.

Technology For Contact Tracing and Crowd Control

As travel picks up and in-person events begin, participants and planners will likely prefer smart hotel industry’s with contact tracking and other technology to reduce virus transmission, ensuring that meetings and events are safe for all parties involved.

Sensors That Measure Temperature

Temperature scanning in public settings, according to public health specialists, will become as widespread as metal detectors. The Wynn Las Vegas has installed thermal cameras to screen everyone who enters the property since its relaunch. Anyone who registers a temperature of more than 100 degrees is brought aside for a second test, and if the result is still too high, they are turned away.

We Provide Digital Skills And Training Roadmap For Hotel Industry

As the hotel industry grows and evolves, so are the digital skills needed to keep up.

To stay up with digitization, job positions will need to be up-skilled, which can be accomplished by giving suitable training to employees.

IDPs define two types of training for beginners and advanced users:

Courses for Beginners

These are necessary for all users since they address crucial digital literacy and awareness principles. The following are some examples of such courses for the hotel industry:

  • Analytics for the Hospitality Industry
  • Business Transformation Enabled by Technology
  • Hotel Innovation Technology: An Overview
  • Chatbot for Customer Relationship Management

Advanced Training

These are suggested for advanced users who desire to improve their digital skills. The following are some examples of such courses for the hotel industry:

  • Hospitality Digital Marketing
  • Certified Data Analyst by Wiley
  • Python as a Tool for AI Foundations
  • Developing an Internet of Things (IoT) Initiative

Why Choose Us?

We are the best business consulting provider company in Bangladesh. Our hotel industry services provide the best business solution in Bangladesh. If you work with us you will benefits from many ways:

  • With the correct procedure, we can help you lay a solid foundation for your goal.
  • We’ll show you how to get through COVID-19 in 2021.
  • We make it a priority for you to stay on top of industry and marketing trends.
  • We ensure that you are utilizing the appropriate digital channels and techniques.
  • We assist in determining the appropriate KPIs for success.

FAQs For Hotel Industry Digital Plan Services

Why are smart hotels important.

IoT-connected gadgets are used in smart hotels to provide a better visitor experience and a more efficient hotel management system for staff and administration. Guests gain from enhanced efficiency, cost savings, and visitor happiness, while hotel owners and operators benefit from higher efficiency, cost savings, and guest satisfaction.

How Can Hotel Operations Be Simplified On A Day-to-Day Basis?

The first step in a hotel’s technology transformation is to alter how rooms are booked, as well as to improve and streamline front-desk operations. Room service and billing are simplified thanks to the usage of technology. When a hotel management system is automated, the technology used plays a crucial part in providing a consistent and happy client experience.

How do Robotics Benefit Hotels?

Robotics is another wonderful component of hotel automation and technology use. Robotics, as an aspect of technological advancement, is increasingly being applied in the hospitality business. Robotics can be used in the hotel concierge and housekeeping services. With open arms, the hospitality industry has welcomed the employment of robots to do otherwise repetitive hotel chores with high efficiency. When we look at the in-room automation system, we can see that it is being driven by occupancy sensors, which can detect when people enter the room.

Why is technology so crucial in the hotel industry?

Technology is vital in the hotel sector since it makes the job easier and more efficient. The technology delivers information on the hotels to the guests. It assists guests in making decisions and provides online booking services.

Contact Our Expert Advisors If You Are Passionate About Growing Hotel Business

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Industry Digital Plans

About industry digital plans.

Central to the SMEs Go Digital programme since its launch in 2017, sector-specific Industry Digital Plans (IDPs) will be progressively refreshed to introduce a greater breadth and depth of digital solutions. This will ensure that the IDPs remain relevant to the evolving needs of SMEs and deepen their digital capabilities.

Aligned with the Industry Transformation Maps (ITMs) for each sector, IDPs in Singapore provide SMEs with a step-by-step guide to identify suitable digital solutions and training programmes to equip employees with the right skillsets at each stage of their digitalisation journey.

As Singapore works towards economic recovery, digitalitalisation remains vital for continued business success and sustainability. To deepen digital capabilities at both the sector and enterprise levels and ensure that the IDPs continue to remain relevant to the needs of SMEs, IMDA will work with the sector lead agencies to progressively refresh existing IDPs.

Building on the foundation established by the current IDPs, the next generation of IDPs will include:

  • Refreshed solution suite offered under the Digital Solution Roadmap.
  • Integrated and advanced digital solutions to improve digital connectivity and deepen SMEs’ digital capabilities.
  • A roadmap on Cybersecurity and Data Protection measures.
  • Expansion and updating of Digital Training Roadmap to be aligned with the refreshed solutions under the Digital Roadmap and include Change Management.

To access IDPs available for 20 sectors, visit go.gov.sg/CTOaaS

Benefits of CTOaaS and going digital infographic

Who is it for

SMEs at any stage of growth.

A 2021 SME survey by IMDA showed that digital solutions recommended by the IDPs have brought about an improvement in overall efficiency in work processes, with around 85 percent of the respondents observing time savings. 75 percent shared that manpower-efficient digital solutions enabled them to be less dependent on manual labour, which in turn allowed them to retain and develop in-house talents for other functions.

Available resources

IDPs have been developed for the following sectors. Click on the icons to learn more about the various industries.

Sector-specific Industry Digital Plans: An icon representing the accountancy sector featuring a laptop displaying graphs and statistics

Accountancy

Download the IDP (3.99MB)

Sector-specific Industry Digital Plans: Construction and facilities management sector icon with a construction worker studying blueprints

Construction and Facilities Management

Download the IDP (5.46MB)

Sector-specific Industry Digital Plans: An icon representing the early childhood sector with alphabet blocks and a playhouse illustration

Early Childhood

Download the IDP (4.27MB)

Environmental services industry digital plan icon featuring buildings

Environmental Services

Download the IDP (3.92MB)

Sector-specific Industry Digital Plans: An icon representing the food manufacturing sector with an illustration of factory automation

Food Manufacturing

Download the IDP (2.71MB)

Sector-specific Industry Digital Plans: An icon representing the food services sector featuring an illustration of a shop

Food Services

Download the IDP (5.54MB)

Sector-specific Industry Digital Plans: An icon representing the hotel sector featuring a building with a letter H logo

Download the IDP (6.20MB)

Sector-specific Industry Digital Plans: An icon representing the land transport sector depicting a bus with a location pin illustration

Land Transport

Download the English IDP (1.81MB)  and Chinese IDP (2.86MB)

Legal IDP icon

Download the IDP (4.66MB)

Sector-specific Industry Digital Plans: A logistics sector icon that depicts a location pin and a delivery package illustration

Download the IDP (3.89MB)

Sector-specific Industry Digital Plans: The marine and offshore engineering sector icon with a stylized image of a ship and an oil rig

Marine and Offshore Engineering

Download the  IDP (3.81MB)

Sector-specific Industry Digital Plans: Media sector icon with a video illustration

Download the IDP (2.76MB)

Sector-specific Industry Digital Plans: An icon representing the precision engineering sector

Precision Engineering

Download the  IDP (6.42MB)

Sector-specific Industry Digital Plans: An icon representing the process construction and maintenance (engineering services) sector

Process Construction and Maintenance (Engineering Services)

Download the IDP (2.43MB)

Sector-specific Industry Digital Plans: An icon representing the retail sector featuring a supermarket trolley

Discover more about the IDP

Sector-specific Industry Digital Plans: An icon representing the precision engineering sector

Sea Transport

Download the IDP (Bunkering) (4.12MB) ,  IDP (Harbour Craft) (3.78MB)  and IDP (Ship Agency) (4.17MB) .

Sector-specific Industry Digital Plans: An icon representing the security sector

Tourism (Attractions)

Download the IDP (5.77MB)

Training and Adult Education sector icon for Industry Digital Plans: Professional explaining whiteboard graphs to participants

Training and Adult Education

Download the IDP (3.06MB)

Sector-specific Industry Digital Plans: An icon representing the wholesale trade sector

Wholesale Trade

Download the IDP (4.28MB)

We strongly value your input. Send us your comments and feedback on the IDPs for SMEs in the feedback form .

Explore related tags

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The Land Transport Industry Digital Plan – Chartered Bus Service is a guide for local enterprises in the sector to digitally...

Accountancy Industry Digital Plan

The Accountancy Industry Digital Plan (IDP) works as a guide for local Small and Medium Practices (SMPs) in the Accountancy...

Construction and Facilities Management Industry Digital Plan

The Construction and Facilities Management Industry Digital Plan (IDP) works as a guide for local SMEs in the Construction and...

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September 2023

May 2020 to September 2023

Cost of a standard double room. Release date is the date of access.

Other statistics on the topic Travel and tourism in Russia

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Statistics on " Travel and tourism in Russia "

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  • International tourism spending in Russia 2011-2022
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  • Number of tourism companies in Russia 2010-2022
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  • Package tour cost in Russia 2014-2021, by type
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  • Passenger traffic growth of airlines in Russia 2021
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  • Paid travel accommodation services value in Russia 2015-2022
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  • Basic Statistic Travel and tourism's total contribution to GDP in Russia 2019-2023
  • Basic Statistic Travel and tourism's total contribution to employment in Russia 2019-2023

Outbound tourism

  • Basic Statistic Outbound travel expenditure in Russia 2011-2022
  • Premium Statistic Number of outbound tourism trips from Russia 2014-2022
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  • Premium Statistic European Union (EU) Schengen visas issued in Russia 2010-2021

Inbound and domestic tourism

  • Basic Statistic International tourism spending in Russia 2011-2022
  • Premium Statistic Leading source markets for travel to Russia 2020-2022, by arrivals
  • Basic Statistic Domestic travel spending in Russia 2019-2022
  • Basic Statistic Number of nature protected areas in Russia 2015-2022, by type
  • Premium Statistic Estimated demand for inbound tourism in Russia Q1 2014-Q3 2023
  • Premium Statistic Inbound tourist flow growth in Russia 2020-2023
  • Premium Statistic Number of inbound tourist arrivals in Russia 2014-2022

Travel companies

  • Premium Statistic Travel industry organizations distribution in Russia 2021, by segment
  • Premium Statistic Number of tourism companies in Russia 2010-2022
  • Premium Statistic Most popular travel websites in Russia 2023, by traffic

Package tours

  • Premium Statistic Number of package tours sold in Russia 2014-2021, by type
  • Premium Statistic Value of package tours sold in Russia 2014-2021, by type
  • Premium Statistic Package tour cost in Russia 2014-2021, by type
  • Premium Statistic Most popular travel destinations on package tours in Russia 2022

Transportation

  • Premium Statistic Number of domestic airline passengers in Russia monthly 2020-2022
  • Premium Statistic Passenger traffic growth of airlines in Russia 2021
  • Premium Statistic Travel transportation consumer price in Russia 2021, by type
  • Basic Statistic Paid travel accommodation services value in Russia 2015-2022
  • Premium Statistic Travel accommodation establishments in Russia 2022, by federal district
  • Basic Statistic Total room area in travel accommodation in Russia 2013-2022
  • Premium Statistic Number of visitors in hotels in Russia 2010-2022
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  • Premium Statistic Overnight accommodation cost in Moscow monthly 2020-2023
  • Premium Statistic Hotel occupancy rate in Moscow 2023, by segment
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Travel behavior

  • Premium Statistic Reasons to not travel long-haul in Russia 2022
  • Premium Statistic Intention to travel to Europe in Russia 2019-2022
  • Basic Statistic Summer vacation plans of Russians 2012-2023
  • Premium Statistic Travel frequency for private purposes in Russia 2023
  • Basic Statistic Average holiday spend per person in Russia 2011-2022
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Radisson Blu Leninsky Prospect Hotel, Moscow

Tripadvisor Rating 5.0

Plan a wonderful stay in Moscow from our contemporary hotel

  • Please note that during the New Year's holidays, our spa will have modified opening hours: December 31: 9 am-7 pm, January 1: Closed, January 2-8: 9-12 am
  • Please note that our fitness center will be closed on January 1, 2024. We apologize for the inconvenience.

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Meetings & events, nearby attractions, feel the difference at our stylish, new radisson blu hotel in moscow..

Radisson Blu Leninsky Prospect Hotel, Moscow - Superior Room

Superior Room

  • 1 king or 1 queen or 2 twin

Radisson Blu Leninsky Prospect Hotel, Moscow - Superior Room with park view

Superior Room - Park View

  • 1 king or 2 twin

Radisson Blu Leninsky Prospect Hotel, Moscow - Premium Room

Premium Room

Radisson Blu Leninsky Prospect Hotel, Moscow - Premium Room with park view

Premium Room - Park View

Radisson Blu Leninsky Prospect Hotel, Moscow

Junior Suite

  • 1 king

Radisson Blu Leninsky Prospect Hotel, Moscow - Executive Room

Executive Room

Radisson Blu Leninsky Prospect Hotel, Moscow - Executive Room with park view

Executive Room - Park View

Radisson Blu Leninsky Prospect Hotel, Moscow

Executive Suite

Radisson Blu Leninsky Prospect Hotel, Moscow - Guest room

Vorontsovsky Suite

Radisson Blu Leninsky Prospect Hotel, Moscow

Leninskiy Suite

Radisson Blu Leninsky Prospect Hotel, Moscow - 2-bedroom Serviced Apartment

Two Bedroom Apartment

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Radisson Blu Leninsky Prospect Hotel, Moscow - Meeting room Andromeda

Stylish, convenient, and with everything you need for a memorable occasion—our hotel is perfect for your next meeting or event in Moscow. Book our five contemporary rooms or the 400-square-meter ballroom for conferences, business events, or banquets. Panoramic windows, audiovisual equipment, and air conditioning add to make each space memorable. Secure underground parking is also available for anyone staying as a guest in the hotel.

Breakfast buffet

Executive business lounge

On-site spa and wellness facility

Fitness center

Fitness Center

Meeting facilities

Meeting facilities/social space

Accessibility

Accessibility features available

Bedding/pillow selection

Bicycle rental

On-site car rental service

Concierge service

Cots available

Cots available upon request

Digital key

Digital Key Card

Dry cleaning

Dry cleaning services

Early check-in

Upon prior request and subject to availability

Express check-out

Delicious food options to go

On-site hair styling

Hybrid conference

Hybrid Conference

Hybrid meeting

Hybrid Meeting

Indoor pool

Year-round indoor swimming

Safety deposit box

Games and activities for children

Laundry service

Luggage storage

Minibar or fridge

In-room beverages and snacks

Multilingual staff

Non-smoking

Non-smoking rooms available

Pet friendly

Pets allowed — ask for details

Self-service tablet ordering

Order food via in-room tablet

Free local-area shuttle

Soothing yoga sessions

Cashless Payment

Service Robot

Radisson Blu Leninsky Prospect Hotel, Moscow - Filini Bar

Delicious Italian cuisine awaits you at Filini restaurant and bar. Open all day, you'll find our Super Breakfast buffet and deli options if you prefer to take away, as well as lunch and dinner. Seasonal, sustainable, fresh—enjoy a menu with dynamic flavor options for multiple palate preferences. You can also visit our cocktail bar, a perfect place to relax or work with a drink. Our bar is open 24/7 and features co-working areas.

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Udaltsovskiye Ponds Park

When visiting Vernadsky Avenue in Moscow, Russia, make time to walk around this green public park with two ponds. The energetic area is surrounded by government buildings, schools, and local monuments.

Sparrow Hills

This viewpoint offers one of the best views of Moscow from over the Moskva River and toward the 1980 Summer Olympics stadium. You can reach it by taking the metro to the Vorobyovy Gory stop.

Darwin’s Museum

While in Moscow, visit one of the world’s first museums dedicated to Darwin’s study of evolution. The museum is also a historical landmark, first open in the early 1900s.

This iconic square is famous for its stunning red architecture and important landmarks. Here you will find a meeting point that's home to the State Historical Museum, St. Basil's Cathedral, and a short walk away, the Kremlin.

Afimall City

Window shop, buy a souvenir, or try the local flavors at this commercial center near the Moskva River. Contemporary with a stunning atrium and fountain, it’s also a lovely place to take pictures.

Patriarch’s Ponds

Patriarch’s Ponds is an upscale neighborhood in Moscow with a park and restaurants surrounding a large pond. As a historical landmark, it has adapted for over 200 years with changes in the city—once home to university students, but today it's a high-end residential area.

How to arrive to the Radisson Blu Leninsky Prospect Hotel, Moscow

From vnukovo international airport, by car rental or taxi:, from kievskiy train station, by car rental or taxi, feel the difference.

Get the Radisson Blu experience – comfort, style, unparalleled service, and close attention to detail in some of the world’s favorite destinations.

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COMMENTS

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    The hotel industry has historically suffered from a misalignment of IT and business strategies, and yet has embraced digital technologies in many aspects of its operations in recent years. This article explores and assesses the options and dilemmas facing the hotel industry in selecting and implementing information systems and digital technologies as part of an evolving IT strategy.

  15. PDF Hotel industry digital transformation: The current state of play

    According to the NYU-Stayntouch 2022 Hotelier Technology Sentiment report, 71% of hoteliers expected to use technology to automate some operations and increase employee efficiency in 20222. PwC ...

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    The hotel accommodation programme continues. Anti-crisis support measures. Considering the role of tourism in the national economy, the city drafted a number of anti-crisis measures for the local hospitality industry that was the hardest-hit during the pandemic. Hotel businesses can obtain city support in the form of lease holidays. Over 120 ...

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  23. Radisson Blu Leninsky Prospect Hotel, Moscow

    Radisson Blu Leninsky Prospect Hotel, Moscow Please note that during the New Year's holidays, our spa will have modified opening hours: December 31: 9 am-7 pm, January 1: Closed, January 2-8: 9-12 am Please note that our fitness center will be closed on January 1, 2024.