• Business Essentials
  • Leadership & Management
  • Credential of Leadership, Impact, and Management in Business (CLIMB)
  • Entrepreneurship & Innovation
  • *New* Digital Transformation
  • Finance & Accounting
  • Business in Society
  • For Organizations
  • Support Portal
  • Media Coverage
  • Founding Donors
  • Leadership Team

developing business plans and pitching opportunities

  • Harvard Business School →
  • HBS Online →
  • Business Insights →

Business Insights

Harvard Business School Online's Business Insights Blog provides the career insights you need to achieve your goals and gain confidence in your business skills.

  • Career Development
  • Communication
  • Decision-Making
  • Earning Your MBA
  • Negotiation
  • News & Events
  • Productivity
  • Staff Spotlight
  • Student Profiles
  • Work-Life Balance
  • Alternative Investments
  • Business Analytics
  • Business Strategy
  • Business and Climate Change
  • Design Thinking and Innovation
  • Digital Marketing Strategy
  • Disruptive Strategy
  • Economics for Managers
  • Entrepreneurship Essentials
  • Financial Accounting
  • Global Business
  • Launching Tech Ventures
  • Leadership Principles
  • Leadership, Ethics, and Corporate Accountability
  • Leading with Finance
  • Management Essentials
  • Negotiation Mastery
  • Organizational Leadership
  • Power and Influence for Positive Impact
  • Strategy Execution
  • Sustainable Business Strategy
  • Sustainable Investing
  • Winning with Digital Platforms

How to Effectively Pitch a Business Idea

Business professional pitching idea in office

  • 27 Aug 2020

You’ve identified an underserved need and validated your startup idea . Now it’s time to talk about your business to potential investors. Yet, how do you effectively communicate your idea’s promise and possible impact on the market?

Pitching a business idea is one of the most nerve-wracking parts of any entrepreneur’s journey. It’s what stands in the way between your vision and the financing needed to turn it into a reality. Although daunting, there are steps you can take to ensure a greater chance of success.

Access your free e-book today.

What Makes a Great Pitch?

To make a successful pitch, entrepreneurs must exhibit several characteristics to convince investors to fund their innovative ideas .

Every entrepreneur needs an intricate understanding of their idea, target market, growth strategy, product-market fit , and overall business model . This differentiates your business concept and solidifies the steps needed to make it a reality. The perfect pitch shows investors your proof of concept and instills confidence that they can expect a return on investment .

Another crucial component of a successful pitch is understanding the venture capital (VC) ecosystem.

“It’s critical for entrepreneurs to understand the background and motivations of venture capitalists so when entrepreneurs seek them out to help fund their venture, they know what to prioritize in a firm and how to build a strong, trusting relationship,” says Harvard Business School Senior Lecturer Jeffrey Bussgang in the online course Launching Tech Ventures .

To secure funding and support, here are essential steps to ensure your pitch is effective.

How to Pitch a Business Idea

1. know who you’re pitching.

Some entrepreneurs try to get in front of every investor, despite their industry expertise or firm’s investment stage. Consider that, when you accept an investment, it’s about more than money; you enter a partnership. You must perform your due diligence and research potential investors before making your pitch.

Graphic showing three questions to ask potential investors

When researching, ask yourself:

What industries do they invest in?

A VC firm’s industry focus depends on what the partners’ niche is and where their passions lie. Some firms specialize in a particular sector, such as financial technology (fintech) or education technology (edtech).

For example, Rethink Education is a venture capital fund that invests in early- and growth-stage edtech startups, while Blockchain Capital is dedicated to financing companies innovating in the crypto market. Others are generalists and span several industries.

Knowing the types of companies the firm invests in can help you tailor your pitch and zero in on their presumed priorities.

What stage do they invest in?

If you’re in the earliest stages of business development, you won’t receive growth equity, which is reserved for mature companies that need capital to expand operations, enter a new market, or acquire another business. Before making your pitch, have a rough estimate of the money and resources you need to launch, and then align yourself with investors who can help at that particular stage.

What’s the investor’s track record?

Dig deeper into the investor’s experience and investment history to determine the types of companies they typically finance, the background knowledge they might already have, and whether your personalities will mesh. This information will enable you to modify your pitch and determine if this is the right person or fund to partner with.

“The best venture capitalists become trusted partners and advisors to the founders and team,” says HBS Professor William Sahlman in the online course Entrepreneurship Essentials . “They help recruit key employees. They introduce the company to potential customers. They help raise subsequent rounds of capital. In some cases, they signal that the firm they've backed is a winner, which helps make that assertion true.”

Given the benefits and high stakes, the more you know going into a pitch, the better.

Entrepreneurship Essentials | Succeed in the startup world | Learn More

2. Consider How You Present Yourself, Not Simply Your Idea

Although your ideas and skills matter , your personality is equally as important. According to research published in the Harvard Business Review , venture capitalists’ interest in a startup “was driven less by judgments that the founder was competent than by perceptions about character and trustworthiness.”

Investors also want to know they’re entering a partnership with the right people. Jennifer Fonstad, co-founder of Aspect Ventures , acknowledges in Entrepreneurship Essentials that her investment firm “thinks about team and team dynamics as being very critical.”

Investors want to know whether the founders have worked together before, if your startup’s early hires have complementary skill sets, and whether you’ll be flexible, open-minded, and willing to embrace different perspectives.

Think about this as you prepare your pitch. If investors poke holes in your idea, will you get defensive? When they ask for financial projections, will you exaggerate the numbers? Hopefully, your answers are “no”—firms want to partner with founders they can trust who are open to guidance and mentorship—but if you’re second-guessing your reactions, consider what you might be asked and practice your responses.

As Sahlman reinforces in Entrepreneurship Essentials : “Most experienced investors look at the people first and the opportunity second. Even when a team is young and inexperienced, an investor depends on them to make the right decisions.”

3. Tell a Story

When describing your business idea, zero in on the problem you address for your target audience and how you solve it better than the competition. You could do this by presenting a real-life scenario in which you describe the pain point a current or prospective customer faced and how your product or service fixed the issue. This can help engage investors on a personal level and inspire them to see your idea’s potential.

By complementing your spreadsheets and charts with a compelling story, you can paint a fuller picture of your startup’s future and more effectively highlight its business opportunity.

4. Cover the Details

While it’s important to set the stage, you also need to cover the specifics. In your pitch deck, concisely define your value proposition and share a memorable tagline for investors to leave the meeting with.

According to Bussgang in Launching Tech Ventures , every pitch to an investor should contain the following:

  • Intro: Focus on answering important questions like who you are, why you’re asking for funding, and what your founder-market fit is.
  • Problem: Talk about your ideal customer’s pain point and how you plan to solve it.
  • Solution: Explain how your idea is a compelling solution and why it’s better than existing solutions.
  • Opportunity and Market Size: Provide your total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) through research.
  • Competitive Analysis: Understand your unique differences in the market that can help you sustain a competitive advantage.
  • Go-to-Market Plan: Clarify how you’re going to reach your customers.
  • Business Model: Describe how you’re going to make money.
  • Financials: Define what your financial projections are and how you’re going to provide returns for investors.
  • The Ask: Detail how much funding you need, how long it will last, and what milestones you hope to achieve.

“VCs will expect entrepreneurs to clearly define the milestones they need to achieve with each round of funding,” Bussgang continues. “Entrepreneurs should know what experiments they will run to reach these milestones and what they expect the results will be.”

Launching Tech Ventures | Build a viable, valuable tech venture that can profitably scale | Learn More

5. Show the Roadmap

Although you’re in your business’s early stages, investors want to know how they’ll cash out in the end.

“To truly understand the motivations behind VC firms, remember that they are professional investors,” Bussgang explains in Launching Tech Ventures . “Their objective is to generate the maximum return for their limited partners with a dual fiduciary duty to their investors and the company.”

To clinch your pitch, highlight your exit strategy and the options available.

Graphic showing three common exit strategies for businesses

The most common exit strategies include:

  • Acquisition: When one company buys most or all of another company’s shares to gain control of it
  • Merger: When two existing companies unite into one new company
  • Initial Public Offering (IPO): When a private company issues its first sale of stocks to the public and can start raising capital from public investors

Related: What Are Mergers & Acquisitions? 4 Key Risks

3 Kinds of Pitches for Entrepreneurs

While all effective pitches share foundational elements, you should use different types depending on the scenario. To increase your chances of success, tailor your pitch to your audience and the available time frame.

1. The Elevator Pitch

This is one of the most popular pitches. Use this when you need to communicate their startup’s value in 60 seconds or less.

An effective elevator pitch should be concise, convincing, and convey your startup’s value proposition and differentiators. For tech business ideas, mention the innovative technology that sets your concept apart. At the end, include a call to action, such as the amount of capital required to launch.

2. The Short-Form Pitch

You should portray your business idea’s value to prospective clients and investors as efficiently as possible. This means summarizing the most important elements of your idea in a way that makes them want to hear more. Highlight the market size, how you’ll create barriers for competition, your plan to monetize the business, and how much financing you need.

Short-form pitches can run from three to 10 minutes; if you’re pitching in a competitive setting, note any length requirements. These shorter pitches can pique investors’ interest and earn you the chance to present a long-form pitch.

3. The Long-Form Pitch

Sometimes, you’re fortunate enough to have more than a few minutes to pitch your idea. If this opportunity presents itself, it’s crucial to make the most of your time and address every aspect of your business plan.

“You’re not just trying to start any business,” Bussgang says in Launching Tech Ventures . “You’re trying to create a business that’s profitable, sustainable, and valuable.

Zero in on your story and share a real-life scenario. Detail the market size to illustrate demand and clear examples of how you’ll attract and retain customers, particularly in light of competitors. This will show you’re planning for—and ahead of—future challenges.

You should also have a blueprint for testing product-market fit and early results, along with a detailed monetization plan. Lastly, share your exit strategy and the amount of capital needed to, one day, achieve it. Your long-form pitch should communicate your business concept clearly and concisely, open the possibility for follow-up questions, and capture the investors’ interest.

Consider preparing all three pitch lengths to be ready for any opportunity. It’s important to stay agile so you can modify your pitch to fit specific length requirements.

Which HBS Online Entrepreneurship and Innovation Course is Right for You? | Download Your Free Flowchart

Landing the Pitch

Every investor prioritizes different data and information. Yet, if you start by choosing the right investor and then align their needs with your proposed market opportunity, value proposition, and exit strategy, you have a chance at landing the pitch.

“In some ways, startup success depends just as much on whether your hypothesis about the future is right, as it does on whether your idea is a good one,” Bussgang explains in Launching Tech Ventures .

As a result, it’s important for you to do your due diligence before pitching your business idea to investors.

If you’re interested in learning more about what investors look for and how you can create value, explore Entrepreneurship Essentials and Launching Tech Ventures , two of our entrepreneurship and innovation courses . Not sure which is the right fit? Download our free course flowchart to determine which best aligns with your goals.

This post was updated on July 28, 2023. It was originally published on August 27, 2020.

developing business plans and pitching opportunities

About the Author

HBR.ORG - Prod

  • Business Case Studies

Innovation & Entrepreneurship

Entrepreneurship Reading: Developing Business Plans and Pitching Opportunities ^ 8062

Entrepreneurship Reading: Developing Business Plans and Pitching Opportunities

Write a review.

developing business plans and pitching opportunities

Entrepreneurship Reading: Developing Business Plans and Pitching Opportunities ^ 8062

Want to buy more than 1 copy? Contact: [email protected]

Product Description

Publication Date: September 01, 2014

Source: Harvard Business Publishing

Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental concepts in Entrepreneurship. For classroom use in higher education , this Reading is accompanied by a Teaching Note, test bank, and exhibit slides. Success in launching a new business depends on an entrepreneur's ability to clearly communicate the market opportunity, outline the proposed solution, describe the implementation plan and expected benefits for all stakeholders, and account for the risks involved. A crisp, well-articulated business plan and pitch are therefore two of the most critical components in building a successful venture. "Developing Business Plans and Pitching Opportunities" explains how to translate a business model into a compelling business plan and pitch. The Reading introduces the concept of entrepreneurial planning and the current debates about its role in early-stage ventures. It also covers the importance of crafting a succinct, powerful pitch for a new business plan, how to practice and present that pitch, and how to craft it so that it effectively conveys the opportunity to different stakeholders in different situations. The Reading covers 2 additional, practical topics: how to develop an 11-slide investor pitch and how to use the Business Plan Evaluation Checklist to analyze 2 short business plans for early-stage investment. It also includes 2 videos of real entrepreneurs' business plan pitches from the popular Shark Tank television series for evaluation.

developing business plans and pitching opportunities

This Product Also Appears In

Buy together, related products.

Pitching Business Opportunities ^ 811086

Pitching Business Opportunities ^ 811086 --> Pitching Business Opportunities

This note can be used to develop a business plan pitch for a new venture.

Entrepreneurship Reading: Recognizing and Shaping Opportunities  ^ 8056

Entrepreneurship Reading: Recognizing and Shaping Opportunities ^ 8056 --> Entrepreneurship Reading: Recognizing and Shaping Opportunities

Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental concepts in Entrepreneurship. Readings include Interactive Illustrations which help readers master complex concepts...

Entrepreneurship Reading: Becoming an Entrepreneurial Leader  ^ 8051

Entrepreneurship Reading: Becoming an Entrepreneurial Leader ^ 8051 --> Entrepreneurship Reading: Becoming an Entrepreneurial Leader

Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental concepts in Entrepreneurship. For classroom use in higher education, this Reading is accompanied by a Teaching Note,...

Copyright Permissions

If you'd like to share this PDF, you can purchase copyright permissions by increasing the quantity.

9 The Business Plan Pitch

Learning Objectives

After completing this chapter, you will be able to

  • Deliver an effective business plan pitch

Writing a good business plan will only get an entrepreneur so far. To achieve their goals, they must be prepared to pitch their plan effectively to targeted investors and other potential stakeholders. These are sometimes called elevator pitches  because an entrepreneur should be prepared to effectively deliver one in the length of time it takes to ride up a few floors in an elevator with a potential investor. The goal of a pitch is not to fully describe a business idea, but to be able to convince a potential investor in five minutes or less that they should meet with the entrepreneur further to learn more about the idea because they might want to invest in it.

Your business plan pitch must be focused on what your targeted audience and business plan readers need to know. Usually your pitch will be designed to capture a potential investor’s interest so that they will want to talk to you about investing in your venture. In that case, your pitch should follow a process similar to the one described next.

Avoid the trap of telling the potential investors too much about how your business works. Instead, spend your time telling them what they need to know to become interested enough to possibly invest in your venture. That means allocating your time almost equally on each of the following elements of your pitch script.

  • The problem you solve should be for an identifiable group of people or organizations who recognize that they have a problem and are willing to spend their money for a solution to the problem.
  • Your solution should be better than the alternative solutions offered by your competitors or by those who suffer from the problem. It should also be a solution that cannot or will not be readily copied by existing or new competitors.
  • Your chances of being considered capable of delivering what you promise are enhanced if you have a strong team, relevant experience, or access to scarce or unique resources or networks.
  • Your opportunities to get the financing you need improve when you can show that the money will increase your capacity to achieve what you promise.
  • Potential investors want to know how and when they will get their investment back and how much of a return they will earn on their money. You should be able provide them with an estimate of how much your venture is worth and will be worth in the future while telling them what that means for them.

Chapter Summary

A simple five step business plan pitch format has five steps. When entrepreneurs have a chance to engage with targeted investors, they usually have a limited amount of time to convince those investors to consider their investment opportunity. The purpose of the business plan pitch is to capture the attention and interest of targeted investors within a very short time. A successful pitch should result in an invitation by the investor for the entrepreneur to provide more information about the business because they might want to invest in it.

Business Plan Development Guide Copyright © 2023 by Lee A. Swanson is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

The Case Centre logo

Product details

developing business plans and pitching opportunities

Library homepage

  • school Campus Bookshelves
  • menu_book Bookshelves
  • perm_media Learning Objects
  • login Login
  • how_to_reg Request Instructor Account
  • hub Instructor Commons
  • Download Page (PDF)
  • Download Full Book (PDF)
  • Periodic Table
  • Physics Constants
  • Scientific Calculator
  • Reference & Cite
  • Tools expand_more
  • Readability

selected template will load here

This action is not available.

Business LibreTexts

12.2: Approaches for Developing Business Plans

  • Last updated
  • Save as PDF
  • Page ID 22958

There are several approaches for developing a business plan. The first approach is to thoroughly develop the business plan and then make a presentation to investors, other entrepreneurs, interested parties, and family members. The feedback from the presentation is then used to rewrite and modify the business plan. The updated business plan is then presented to the relevant parties. The major criticism of this approach is that too much time is spent developing the business plan and not enough time on refining and streamlining the business model.

The second approach consists of writing an executive summary, or a business concept paper, and then to prepare a presentation and deliver it to the relevant parties without any modification from presentation feedback. We have used this approach for over 10 years. Guy Kawasaki uses a similar technique called the pitch and plan approach.Kawasaki (2008).

Kawasaki believes that one purpose of the plan is to attract investors, but that the most important reason for developing a plan is to solidify the management team’s objectives. He believes that the executive summary plays a critical role in attracting investors and creating focus for the management team. He recommends pitching the idea first and then developing a full-blown plan.

As noted above, we completely agree with that assertion and have used a similar approach for years. The FAD template, the Business Plan Overview template, the executive summary, the business presentation, and the full-blown business plan are in reality prototypes of the business. They are all abbreviated business models. They give the management team, the founders, and the investors an opportunity to focus on something that represents the actual business. How many times have you heard the following refrains?

They just don’t understand our business model!

They just don’t understand what we’re doing!

One of the most important duties of the entrepreneur is to educate and facilitate the learning process of the management team, the founders, and investors. The objective should not be too obscure the way the business works, but rather to help interested parties understand why the business will work. The Ten–Ten planning approach coupled with the executive summary, the presentation, and the full-blown business plan should facilitate the learning process and lead to better communication. Better communication will in turn lead to an improved business model.

Entrepreneurship & Startups

  • Market Research
  • VC, Funders, and Competitors
  • Canvas, Models, & Plans

Guidance for Developing your Canvas, Model, or Plan

A business canvas or plan typically serves as the framework that directs your information and data seeking. While a compelling pitch is critical for hooking investors, a solid business canvas/plan and business model is essential for acing the subsequent due diligence process.

""

See also the more holistic startup books on the main page.

Understanding Investors

Developing Business Plans and Pitching Opportunities : This reading from Harvard includes pitch and business plan evaluation forms created from an investor's perspective that will help you understand their point of view.

  • << Previous: Pitching
  • Next: Help >>
  • Last Updated: Feb 16, 2024 11:43 AM
  • URL: https://guides.nyu.edu/startups
  • Harvard Business School →
  • Faculty & Research →

Lynda M. Applegate

Lynda M. Applegate

Baker foundation professor sarofim-rock professor of business administration, emerita.

Lynda M. Applegate  is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School.  She has also played a leading role in developing and delivering HBS Executive Education Programs for entrepreneurs and business owners, most recently as Faculty Chair of the Entrepreneurial Management Unit and Faculty Chair of the HBS Executive Programs for Business Owners and Entrepreneurs. Since joining the HBS faculty in 1986, she also served as Co-Chair of the HBS MBA Program, Chair of Field Based Learning, and Co-Chair of the Harvard Policy Group on Networked Government Services.  Prior to joining the HBS faculty, Lynda was on the faculty at the University of Michigan, University of Washington, and University of Arizona. Lynda has also been an active consultant and mentor to high growth businesses and has served as a Director on venture-backed, publicly traded, and nonprofit boards.  Prior to beginning her academic career, Lynda served in a variety of leadership roles in the healthcare industry.

Lynda’s research and publications focus on the challenges of building new ventures and leading radical business innovation in the face of significant industry, technological, capital market, and regulatory turbulence. A second stream of research examines emerging leadership and governance models to support entrepreneurial ecosystem evolution and inter-firm collaboration and innovation. During the Global Economic Crisis, she began conducting research on how entrepreneurial leaders innovate through crisis and build resilient organizations. During the past few years, this research expanded to address issues of assuring economic equality for women and for minority entrepreneurs and business owners. In partnership with the Massachusetts Technology Leadership Council, where she serves on the Board of Trustees, Lynda recently helped launch a Board Ready Bootcamp to prepare women and minority business leaders to serve as Board Members on for-profit and non-profit boards and she is also a member of a working group that has successfully launched a Compact for Social Justice that has been signed by over 80 of the largest technology companies located in Massachusetts. In addition to serving as Series Editor for Harvard Business Publishing’s Core Readings in Entrepreneurship , Lynda is the author of over 40 articles, books, and book chapters, and over 400 published case studies, online learning DVDs, and course materials.

Lynda is the recipient of numerous HBS awards for her research, teaching, and service to the school. She recently received the Robert F. Greenhill Award for her outstanding contributions to HBS over the course of her career. She has also received Harvard Business School’s Berol Award for Research Excellence and its Apgar Award for Innovation in Teaching.  Lynda has won numerous “Best Paper” awards for her academic research on 21 st  century business models and executive team decision-making and collaboration, and has served as a Senior Editor and on the editorial boards for leading research journals in the field of technology innovation. More recently, she also received the President’s Lifetime Achievement Award for her decades of work with the Women Presidents Organization.

Lynda is an active international consultant and has served on the board of directors of public, private, non-profit and venture-backed companies. She is an advisor and advisory board member for entrepreneurs launching new ventures and for senior executives leading innovation in established companies. In the past, Lynda has also served as a member of the Industry Advisory Board for NASDAQ and as a member of the Executive Council for Information Technology and Management for the U.S. Government Accountability Office.  She also served as a policy advisor on a Blue-Ribbon Panel to define a National Research Agenda on the development of the Network Economy and, in the late 1990s, served as a member of President Clinton’s Roundtable on Critical Infrastructure Protection.

September 2020

  • Becoming an Entrepreneurial Leader
  • Recognizing and Shaping Opportunities
  • Developing Business Plans and Pitching Opportunities
  • Attracting Talent and Building Ecosystems
  • Financing Entrepreneurial Ventures
  • Partnering with Venture Capitalists
  • Experimenting in the Entrepreneurial Venture
  • Selling and Marketing in the Entrepreneurial Venture
  • Leading High-Growth Ventures
  • Launching Global Ventures

developing business plans and pitching opportunities

Top Three Playbook Ideas for CIOs An interview with Professor Lynda M. Applegate

Skills and Behaviors That Make Entrepreneurs Successful

developing business plans and pitching opportunities

  • Applegate, Lynda M., Robert D. Austin, and Deborah Soule. Instructor's Manual to Accompany Corporate Information Strategy and Management: Text and Cases . 8th ed. NY: McGraw-Hill, 2009.  View Details
  • Austin, Robert D., Lynda M. Applegate, and Deborah Soule. Corporate Information Strategy and Management: Text and Cases . 8th ed. McGraw-Hill, 2008.  View Details
  • Applegate, Lynda M., Robert D. Austin, and F. Warren McFarlan. Corporate Information Strategy and Management: Text and Cases . 7th ed. New York: McGraw-Hill/Irwin, 2006.  View Details
  • Applegate, L. M., F. W. McFarlan, and R. D. Austin. Corporate Information Strategy and Management: Text and Cases . 6th ed. New York: McGraw-Hill, 2003.  View Details
  • Applegate, Lynda M., Robert D. Austin, and F. Warren McFarlan. Corporate Information Strategy and Management: The Challenge of Doing Business in a Network Economy . 6 New York: McGraw-Hill, 2002.  View Details
  • Applegate, Lynda M., Robert D. Austin, and F. Warren McFarlan. Creating Business Advantage in the Information Age . Boston, MA: McGraw-Hill, 2002.  View Details
  • Applegate, Lynda M., Robert D. Austin, and F. Warren McFarlan. Instructor's Manual to accompany Creating Business Advantage in the Information Age . New York: McGraw-Hill, 2002.  View Details
  • Applegate, Lynda M., and J. Mechling. Eight Imperatives for Leaders in a Networked World . Cambridge: John F. Kennedy School of Government, 2001. (Recommendations of the Harvard Policy Group on Network-enabled Services and Government.)  View Details
  • Applegate, Lynda M., F. W. McFarlan, and J. L. McKenney. Corporate Information Systems Management: Teaching Manual . Burr Ridge, IL: Irwin/McGraw-Hill, 1999.  View Details
  • Applegate, L. M., F. W. McFarlan, and J. L. McKenney. Corporate Information Systems Management: The Challenge of Managing in an Information Age . 5th ed. Homewood, IL: Irwin/McGraw-Hill, 1999.  View Details
  • Applegate, L. M., F. W. McFarlan, and J. L. McKenney. Corporate Information Systems Management: Text and Cases . 5th ed. Homewood, IL: Irwin/McGraw-Hill, 1999.  View Details
  • Applegate, L. M. Managing in an Information Age . Boston: Harvard Business School Press, 1996.  View Details
  • Applegate, Lynda M. "#HerImpact: Leading the Innovation Lifecycle." Medium (March 4, 2019).  View Details
  • Applegate, Lynda M. "Exploiting Disruption to Jumpstart Innovation." Harvard Business School Working Knowledge (August 2007).  View Details
  • Applegate, Lynda M. "Doing Business in a Digital Ecosystem: Looking Back As We Look Ahead." HBS@Work (August 2007).  View Details
  • Applegate, Lynda M. "The CIO Profession: Driving Innovation and Competitive Advantage." IBM Center for CIO Leadership Series (2007).  View Details
  • Soule, Deborah, and Lynda M. Applegate. "Beyond Knowledge Transfer: A Typology of Knowledge Sharing Behavior in Virtual Teams." Proceedings of the European Conference on Organizational Knowledge, Learning and Capabilities (2005).  View Details
  • Applegate, Lynda M. "Navigating Information Overload in the Extended Enterprise." IBM Business Consulting Services Series (2004).  View Details
  • Applegate, L. M. "An Interview with Lynda Applegate." Thought Leader Series. Strategy & Business , no. 18 (First Quarter 2000): 140–149.  View Details
  • Applegate, L. M. "Making the Case for IT." Mastering Information Management Series Financial Times (March 29, 1999).  View Details
  • Applegate, L. M. "Time For the Big Small Company." Mastering Information Management Series Financial Times (March 1, 1999).  View Details
  • Applegate, L. M., and John L King. "Rigor and Relevance: Careers on the Line." MIS Quarterly 23, no. 1 (March 1999): 17–18.  View Details
  • Applegate, L. M., C.W. Holsapple, R. Kalakota, F.J. Radermacher, and A.B. Whinston. "Electronic Commerce: Building Blocks of New Business Opportunity." Journal of Organizational Computing 6, no. 1 (First Quarter 1996): 1–10.  View Details
  • Applegate, L. M., and Joyce J. Elam. "New Information Systems Leaders: A Changing Role in a Changing World." MIS Quarterly 16, no. 4 (December 1992): 469.  View Details
  • Applegate, L. M., and J. J. Elam. "CIO and Super CIO." CIO (April 10, 1991).  View Details
  • Applegate, L. M. "Organizational Computing: Definitions and Issues." Journal of Organizational Computing 1, no. 1 (1991): 1–10. (Editorial.)  View Details
  • Applegate, Lynda M. "Technology Support for Cooperative Work: A Framework for Studying Introduction and Assimilation in Organization." Journal of Organizational Computing 1, no. 1 (First Quarter 1991).  View Details
  • Applegate, L. M., J. I. Cash, and Q. D. Mills. "Information Technology and Tomorrow's Manager." Harvard Business Review 66, no. 6 (November–December 1988): 128–36.  View Details
  • Nunamaker, J. F., L. M. Applegate, and B. R. Konsynski. "Computer-Aided Deliberation: Model Management and Group Decision Support." Operations Research 36, no. 6 (November–December 1988).  View Details
  • Nunamaker, J. F., L. M. Applegate, and Benn R Konsynski. "Computer-Aided Deliberation: Model Management and Group Decision Support." Operations Research 36, no. 6 (November–December 1988).  View Details
  • Nunamaker, J., L. M. Applegate, and B. Konsynski. "Facilitating Group Creativity: Experience with a Group Decision Support System." Journal of Management Information Systems 3, no. 4 (spring 1987): 5–19.  View Details
  • Applegate, L., T. Chen, B. Konsynski, and J. Nunamaker. "Knowledge Management in Organizational Planning." Journal of Management Information Systems 3, no. 4 (spring 1987): 20–38.  View Details
  • Applegate, L. M., R. O. Mason, and D. Thorpe. "Design of a Management Support System for Hospital Strategic Planning." Journal of Medical Systems 10, no. 1 (February 1986): 79–95.  View Details
  • Applegate, L. M., B. Konsynski, and J. Nunamaker. "Model Management Systems: Designs for Decision Support." Decision Support Systems 2 (1986): 81–92.  View Details
  • Applegate, L. M. "Building Inter-Firm Collaborative Community: Uniting Theory and Practice." In The Firm as a Collaborative Community Organization in the Knowledge-Based Economy , edited by Charles Heckscher and Paul Adler. Oxford University Press, 2005.  View Details
  • Applegate, L. M. "Foreword." The Executive's Guide to Information Technology , edited by Jon C. Piot and John Baschab. NJ: John Wiley & Sons, 2003.  View Details
  • Applegate, L. M. "Building Information Age Businesses for the 21st Century." In E-Business Handbook , edited by Paul B. Lowry, J. Owen Cherrington, and Ronald R. Watson. St. Lucie Press, 2001.  View Details
  • Applegate, L. M., ed., "E-Business Models: Making Sense of the Internet Business Landscape." In Information Technology and the New Enterprise: Future Models for Managers , edited by L. M. Applegate, Gary W. Dickson, and Gerardine DeSanctis. Upper Saddle River, NJ: Prentice Hall, 2000.  View Details
  • Applegate, L. M. "In Search of a New Organizational Model: Lessons from the Field." In Shaping Organizational Form: Communication, Connection, and Community , edited by Gerardine DeSanctis and Janet Fulk. Thousand Oaks, CA: Sage Publications, 1999.  View Details
  • Applegate, L. M. "Electronic Commerce." In The Technology Management Handbook , edited by Richard C. Dorf. New York: CRC Press, 1999.  View Details
  • King, J., and L. Applegate. "The Crisis in the Case of Research Crisis." In Information Systems and Qualitative Research , edited by J. DeGross, A. Lee, and J. Lieberman. London: Chapman & Hall, 1997.  View Details
  • Applegate, L. "Managing in an Information Age: Transforming the Organization for the 1990s." In Information Technology and New Emergent Forum of Organizations , edited by R. Baskerville, J. DeGross, O. Ngwenyama, and S. Smithson. North Holland: Elsevier Science, 1994.  View Details
  • Heckscher, C., and L. Applegate. "Introduction." Introduction to The Post-Bureaucratic Organization: New Perspectives on Organizational Change , edited by Anne Donnellon and Charles C Heckscher. Thousand Oaks, CA: Sage Publications, 1994.  View Details
  • Applegate, L. M. "A Case Study in the Assimilation of Technology Support for Teams." In Computer Augmented Teamwork: A Guided Tour , edited by Robert T. Bostrom, Susan T. Kinney, and Richard T. Watson. New York: Van Nostrand Reinhold, 1992.  View Details
  • Applegate, L. M. "Executive Information Systems." In Macmillan Encyclopedia of Computing , edited by G. Davis. New York: Macmillan Publishing, 1991.  View Details
  • Applegate, L. M., and J. Henderson. "Organizational Decision Support: An Interacting Team Perspective." In Information Systems and Decision Processes , edited by Edward A. Stohr and Benn R Konsynski. IEEE Computer Society Press, 1991, Farsi ed.  View Details
  • Applegate, Lynda M., and J. Bruce Harreld. " Don't Just Survive - Thrive: Leading Innovation in Good Times and Bad. " Harvard Business School Working Paper, No. 09-127, April 2009. (Revised May 2009.)  View Details
  • Soule, Deborah L., and Lynda M. Applegate. " Virtual Team Learning: Reflecting and Acting, Alone or With Others. " Harvard Business School Working Paper, No. 09-084, January 2009.  View Details
  • Rangan, V. Kasturi, Lynda M. Applegate, and Alexis Lefort. "Communities In Schools (Atlanta): Innovating a College Program." Harvard Business School Case 823-070, June 2023. (Revised January 2024.)  View Details
  • Applegate, Lynda M., and James Short. "AEEC: Building Ecosystem Partnerships for Digital Transformation." Harvard Business School Case 324-027, November 2023.  View Details
  • Applegate, Lynda M., and Rachel Bricklin. "EDWINS: Leading with Passion and Purpose." Harvard Business School Case 823-131, June 2023.  View Details
  • Applegate, Lynda M., Gabriele Piccoli, and Joaquin Rodriguez. "City Group Hospitality: Executing a Successful Digital Strategy." Harvard Business School Case 823-114, May 2023.  View Details
  • Applegate, Lynda M. "Akervall Technologies: Leading Through Crisis." Harvard Business School Teaching Note 823-055, November 2022.  View Details
  • Applegate, Lynda M., Gabriele Piccoli, and Joaquin Rodriguez. "City Group Hospitality: Fostering Digital Relationships with Guests." Harvard Business School Case 823-051, September 2022. (Revised May 2023.)  View Details
  • Applegate, Lynda M., and Ramzi Fathallah. "ANB: Twins in a Perfect Storm." Harvard Business School Case 823-034, October 2022.  View Details
  • Applegate, Lynda M., Michael Norris, and Alexis Lefort. "Kovi: Changing Brazil’s Mobility Landscape." Harvard Business School Case 823-028, July 2022. (Revised January 2024.)  View Details
  • Applegate, Lynda M., and Ariel Beck. "Akervall Technologies: Leading Through Crisis." Harvard Business School Case 822-063, June 2022.  View Details
  • Applegate, Lynda M., and Ankita Panda. "Andonix: Building Businesses in Turbulent Times." Harvard Business School Case 822-130, April 2022.  View Details
  • Applegate, Lynda M. "Newsweek: Leading a Transformation." Harvard Business School Case 822-096, March 2022. (Revised April 2022.)  View Details
  • Applegate, Lynda M., and Michael Norris. "Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa." Harvard Business School Teaching Note 822-056, February 2022.  View Details
  • Applegate, Lynda M., and Suraj Srinivasan. "Newsweek: Driving a Digital First Strategy." Harvard Business School Case 822-052, October 2021. (Revised February 2022.)  View Details
  • Applegate, Lynda M., and Elizabeth M. Adams. "KFA, Inc.: Building the Future." Harvard Business School Case 822-046, November 2021. (Revised January 2022.)  View Details
  • Applegate, Lynda M., Shikhar Ghosh, and Christian Godwin. "Endeavor Kenya: Building an Entrepreneurial Ecosystem." Harvard Business School Case 821-038, May 2021.  View Details
  • Applegate, Lynda M., Sarah Endline, and Michael Norris. "World of Dreams Entertainment Group: Building a Resilient Business." Harvard Business School Case 821-039, February 2021. (Revised February 2021.)  View Details
  • Applegate, Lynda M., Frank V. Cespedes, and Michael Norris. "Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa." Harvard Business School Case 821-041, February 2021.  View Details
  • Applegate, Lynda M., and Ankita Panda. "Holden Forests & Gardens: Leading in Turbulent Times." Harvard Business School Case 821-051, October 2020.  View Details
  • Applegate, Lynda M., Terri L. Griffith, Ann Majchrzak, and Ankita Panda. "Hyperloop Transportation Technologies: Catalyzing High Impact Innovation to Transform Global Transportation." Harvard Business School Case 821-032, September 2020. (Revised November 2020.)  View Details
  • Applegate, Lynda M., and Ankita Panda. "Chesapeake Conservancy: Democratizing Data to Protect 30% of the Planet by 2030." Harvard Business School Case 821-017, August 2020.  View Details
  • Applegate, Lynda M., and Ankita Panda. "Andonix: Launching New Ventures in Turbulent Times." Harvard Business School Case 821-022, August 2020.  View Details
  • Applegate, Lynda, and Ankita Panda. "Pivotal Ventures: Bending the Curve on Women’s Power and Influence." Harvard Business School Case 821-015, July 2020.  View Details
  • Applegate, Lynda M., Jeffrey F. Rayport, and Julia Kelley. "Collibra." Harvard Business School Case 820-013, November 2019. (Revised May 2020.)  View Details
  • Applegate, Lynda M., and James T. Kindley. "Cafe Kenya, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 920-553, March 2020.  View Details
  • Applegate, Lynda M., and James T. Kindley. "Cafe Kenya, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 920-554, March 2020.  View Details
  • Applegate, Lynda M., and James T. Kindley. "Cafe Kenya (Brief Case)." Harvard Business School Teaching Note 920-552, March 2020.  View Details
  • Applegate, Lynda M., and James T. Kindley. "Cafe Kenya." Harvard Business School Brief Case 920-551, March 2020.  View Details
  • Applegate, Lynda M., and James Weber. "Brightview Senior Living." Harvard Business School Case 820-009, October 2019. (Revised February 2020.)  View Details
  • Applegate, Lynda M., and Olivia Hull. "GRIT Fitness." Harvard Business School Case 820-016, October 2019.  View Details
  • Applegate, Lynda M., and James Weber. "The Predictive Index." Harvard Business School Case 820-034, October 2019. (Revised August 2020.)  View Details
  • Applegate, Lynda M. "Endeavor in 2019: Leading Through Inflections." Harvard Business School Case 820-031, August 2019. (Revised December 2022.)  View Details
  • Applegate, Lynda M., and Ashley Parker. "Sundial Brands: Leading Through Transitions." Harvard Business School Case 819-046, August 2018. (Revised January 2021.)  View Details
  • Applegate, Lynda M., E. Ofek, and Michael Norris. "Koita Milk." Harvard Business School Multimedia/Video Supplement 819-703, March 2019.  View Details
  • Applegate, Lynda M., Elie Ofek, and Michael Norris. "Koita Foods." Harvard Business School Case 819-001, February 2019. (Revised February 2020.)  View Details
  • Applegate, Lynda, and Michael Norris. "Al Islami Foods: Partnering for Growth." Harvard Business School Case 819-002, February 2019.  View Details
  • Applegate, Lynda M. "Movile in 2015." Harvard Business School Case 819-014, July 2018.  View Details
  • Applegate, Lynda M., Karen Gordon Mills, and Lena Goldberg. "The Grommet in 2018." Harvard Business School Case 818-132, June 2018.  View Details
  • Applegate, Lynda M., and Ramiro Montealegre. "Harvest City: The Intelligent Procurement System Project (Brief Case)." Harvard Business School Teaching Note 918-508, May 2018.  View Details
  • Applegate, Lynda M., and Ramiro Montealegre. "Harvest City: The Intelligent Procurement System Project." Harvard Business School Brief Case 918-507, May 2018.  View Details
  • Applegate, Lynda M., and Emilie Codega. "Online Research Guide." Harvard Business School Exercise 818-119, April 2018.  View Details
  • Applegate, Lynda M., James Weber, and Sarah Mehta. "AEEC: Becoming an Innovation Catalyst." Harvard Business School Teaching Plan 318-107, January 2018.  View Details
  • Applegate, Lynda M., Olivia Hull, and Sarah Mehta. "Tesla in 2015." Harvard Business School Teaching Plan 818-009, February 2018.  View Details
  • Applegate, Lynda M., and Julia Kelley. "Entrepreneurship for All." Harvard Business School Teaching Plan 818-027, February 2018.  View Details
  • Applegate, Lynda M., Ramiro Montealegre, and Xiangling Fu. "The Dalian Wanda Group: Using IT to Become an Asset-Light, Service-Oriented Enterprise." Harvard Business School Case 818-065, January 2018. (Revised June 2018.)  View Details
  • Applegate, Lynda M. "TelePizza (Abridged)." Harvard Business School Case 818-054, December 2017. (Revised June 2018.)  View Details
  • Applegate, Lynda M., Roman Beck, and Christoph Müller-Bloch. "Deutsche Bank: Pursuing Blockchain Opportunities (A) and (B)." Harvard Business School Teaching Note 818-038, November 2017.  View Details
  • Applegate, Lynda M., James Barnett, and Matthew G. Preble. "FJ Management Inc." Harvard Business School Teaching Note 818-051, September 2017.  View Details
  • Applegate, Lynda M., and Matthew G. Preble. "FJ Management Inc." Harvard Business School Case 818-028, September 2017. (Revised January 2019.)  View Details
  • Applegate, Lynda M. "Bluemercury: Leading High Growth Businesses." Harvard Business School Case 818-025, July 2017. (Revised August 2019.)  View Details
  • Applegate, Lynda M., and Julia Kelley. "Entrepreneurship for All." Harvard Business School Case 818-007, July 2017. (Revised July 2018.)  View Details
  • Applegate, Lynda M., Sarah Mehta, and Aldo Sesia. "Guillermo Jaime—An Endeavor Entrepreneur." Harvard Business School Case 817-084, June 2017.  View Details
  • Applegate, Lynda M., José Antonio Dávila Castilla, Sarah Mehta, and Aldo Sesia. "MIA: Profit at the Base of the Pyramid." Harvard Business School Case 817-073, June 2017.  View Details
  • Applegate, Lynda M., Roman Beck, and Christoph Müller-Bloch. "Deutsche Bank: Pursuing Blockchain Opportunities (B)." Harvard Business School Supplement 817-101, April 2017. (Revised November 2017.)  View Details
  • Applegate, Lynda M., Roman Beck, and Christoph Müller-Bloch. "Deutsche Bank: Pursuing Blockchain Opportunities (A)." Harvard Business School Case 817-100, April 2017.  View Details
  • Applegate, Lynda M., Terri L. Griffith, and Ann Majchrzak. "Hyperloop Transportation Technologies: Building Breakthrough Innovations in Crowd-Powered Ecosystems." Harvard Business School Case 817-134, May 2017. (Revised October 2017.)  View Details
  • Applegate, Lynda. "Dhamani Jewels: Becoming a Global Luxury Brand." Harvard Business School Teaching Plan 817-094, February 2017.  View Details
  • Applegate, Lynda M., James Weber, and Sarah Mehta. "AEEC: Becoming an Innovation Catalyst." Harvard Business School Case 317-011, February 2017. (Revised July 2017.)  View Details
  • Applegate, Lynda M., and Arnold B. Peinado. "Tesla in 2015." Harvard Business School Case 817-081, December 2016. (Revised August 2017.)  View Details
  • Applegate, Lynda M., and Eric Werker. "Movile: Building a Global Technology Company." Harvard Business School Teaching Plan 817-076, November 2016. (Revised November 2016.)  View Details
  • Applegate, Lynda M., and Michael Norris. "Cravia: Launching High Growth Ventures in the Middle East." Harvard Business School Teaching Note 817-075, December 2016.  View Details
  • Applegate, Lynda M., Alexander Meyer, and Talia Varley. "Rising From the Ashes: The Emergence of Chicago's Entrepreneurial Ecosystem." Harvard Business School Case 817-061, October 2016. (Revised June 2017.)  View Details
  • Applegate, Lynda M., Gabriele Piccoli, and Joaquin Rodriguez. "CLHS: Scaling a New Venture." Harvard Business School Teaching Note 817-050, October 2016.  View Details
  • Applegate, Lynda M., Gabriele Piccoli, and Joaquin Rodriguez. "CLHS: Scaling a New Venture." Harvard Business School Case 817-053, October 2016. (Revised July 2018.)  View Details
  • Applegate, Lynda M., and David Lane. "Duff & Phelps: Scaling an Entrepreneurial Venture (B)." Harvard Business School Supplement 816-083, June 2016.  View Details
  • Applegate, Lynda M., and David Lane. "Duff & Phelps: Scaling an Entrepreneurial Venture (A)." Harvard Business School Case 816-041, June 2016.  View Details
  • Applegate, Lynda, Carol Saunders, Grandon Gill, and Martin Wiener. "adidas Group: IT Multi-Sourcing at adidas." Harvard Business School Teaching Note 816-087, March 2016.  View Details
  • Applegate, Lynda M., and Gabriele Piccoli. "TripIt: The Traveler's Agent." Harvard Business School Teaching Note 816-069, January 2016.  View Details
  • Applegate, Lynda M., and Jim Sharpe. "Beyond the Classroom: OPM Councils." Harvard Business School Case 816-056, October 2015.  View Details
  • Applegate, Lynda M. "CommonAngels Ventures." Harvard Business School Case 816-049, October 2015. (Revised July 2018.)  View Details
  • Applegate, Lynda M., Eric Werker, Arnold B. Peinado, and Andrew Otazo. "Movile: Building a Global Technology Company." Harvard Business School Case 716-010, July 2015. (Revised June 2018.)  View Details
  • Applegate, Lynda M., Gabriele Piccoli, and Federico Pigni. "Duetto: Industry Transformation with Big Data." Harvard Business School Case 816-028, August 2015. (Revised September 2016.)  View Details
  • Applegate, Lynda M., Karim R. Lakhani, and Nicole Bucala. "Podium Data: Harnessing the Power of Big Data Analytics." Harvard Business School Case 816-007, July 2015. (Revised October 2017.)  View Details
  • Applegate, Lynda M., Richard T. Watson, and Phil Weinzimer. "CAI." Harvard Business School Case 815-096, January 2015.  View Details
  • Applegate, Lynda M., and Arnold B. Peinado. "Groupon: A New CEO Takes Charge." Harvard Business School Case 815-083, December 2014.  View Details
  • Applegate, Lynda, and Lisa C. Mazzanti. "Dhamani Jewels: Becoming a Global Luxury Brand." Harvard Business School Case 815-087, December 2014. (Revised May 2016.)  View Details
  • Applegate, Lynda, and Michael Norris. "Cravia: Launching High Growth Ventures in the Middle East." Harvard Business School Case 315-049, November 2014. (Revised July 2019.)  View Details
  • Applegate, Lynda M., Chekitan S. Dev, and Gabriele Piccoli. "Atlantis Paradise Island Resort and Casino (B): Improving Performance with New Core Values." Harvard Business School Supplement 815-073, October 2014.  View Details
  • Applegate, Lynda M., Karen Gordon Mills, Lena G. Goldberg, and Annelena Lobb. "The Grommet - Video Supplement." Harvard Business School Multimedia/Video Supplement 815-703, November 2014.  View Details
  • Applegate, Lynda M., Gabriele Piccoli, and Arnold Peinado. "HGRM (B): Launching Hoxell, a New IT Venture." Harvard Business School Supplement 815-057, September 2014.  View Details
  • Applegate, Lynda M., Martin Wiener, Carol Saunders, and Grandon Gill. "adidas Group: IT Multi-Sourcing." Harvard Business School Case 815-002, September 2014. (Revised July 2018.)  View Details
  • Applegate, Lynda M., and Donald E. Heller. "Administrative Data Project (A)." Harvard Business School Case 803-051, October 2002. (Revised February 2003.)  View Details
  • Applegate, Lynda M., and Donald E. Heller. "Administrative Data Project (B)." Harvard Business School Case 803-052, October 2002. (Revised February 2003.)  View Details
  • Applegate, Lynda M., and Donald E. Heller. "Administrative Data Project (C)." Harvard Business School Case 803-053, October 2002. (Revised February 2003.)  View Details
  • Applegate, Lynda M., Nitin Nohria, and Catherine Rucker. "Advice to Section Presidents from Section Presidents." Harvard Business School Background Note 803-197, June 2003. (Revised October 2003.)  View Details
  • Applegate, Lynda M., and Aldo Sesia. "Alacra, Inc." Harvard Business School Case 810-012, July 2009. (Revised January 2014.)  View Details
  • Applegate, Lynda M., and Meredith Collura. "Amazon.com Series TN." Harvard Business School Teaching Note 800-431, June 2000. (Revised February 2003.)  View Details
  • Applegate, Lynda M. "Amazon.com Update: January 2001- July 2002." Harvard Business School Supplement 801-392, March 2001. (Revised November 2002.)  View Details
  • Applegate, Lynda M. "Amazon.com Valuation Exercise." Harvard Business School Exercise 800-441, June 2000. (Revised September 2004.)  View Details
  • Applegate, Lynda M., and Meredith Collura. "Amazon.com: 1994-2000." Harvard Business School Case 801-194, September 2000. (Revised November 2002.)  View Details
  • Applegate, Lynda M., and Meredith Collura. "Amazon.com: Exploiting the Value of Digital Business Infrastructure." Harvard Business School Case 800-330, June 2000. (Revised September 2000.)  View Details
  • Applegate, Lynda M. "Amazon: The Brink of Bankruptcy." Harvard Business School Case 809-014, July 2008. (Revised July 2019.)  View Details
  • Applegate, Lynda M. "Amazon.com: The Brink of Bankruptcy (TN)." Harvard Business School Teaching Note 809-081, December 2008. (Revised February 2010.)  View Details
  • Applegate, Lynda M. "American Express Interactive." Harvard Business School Case 802-022, July 2001. (Revised December 2001.)  View Details
  • Applegate, Lynda M. "American Express Interactive TN." Harvard Business School Teaching Note 802-071, January 2002.  View Details
  • Applegate, Lynda, Vincent Dessain, Emilie Billaud, and Daniela Beyersdorfer. "Angel Investments in Europe and Recent Developments in Crowdfunding." Harvard Business School Technical Note 814-047, March 2014. (Revised May 2016.)  View Details
  • Applegate, Lynda M., Ajay Vinze, T. S. Raghu, and Minu Ipe. "Arizona Department of Public Health: The Challenges of Preparing for a Public Health Emergency." Harvard Business School Case 807-016, September 2006. (Revised December 2006.)  View Details
  • Applegate, Lynda M., and Brian DeLacey. "AtHoc: Dealing With Disruption." Harvard Business School Case 806-073, June 2006.  View Details
  • Applegate, Lynda M., and Gabriele Piccoli. "Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission." Harvard Business School Case 810-140, June 2010. (Revised September 2010.)  View Details
  • Applegate, Lynda M. "Azucar Series TN." Harvard Business School Teaching Note 396-217, December 1995.  View Details
  • Applegate, Lynda M., and Ramiro Montealegre. " Azucar, S.A.: (1973-1977) TN. " Harvard Business School Case 195-008, September 1994.  View Details
  • Applegate, Lynda M., and Ramiro Montealegre. " Azucar, S.A.: (1978-1979) TN. " Harvard Business School Case 195-009, September 1994.  View Details
  • Applegate, Lynda M. "BAE Automated Systems (A) and (B) TN." Harvard Business School Teaching Note 399-099, February 1999. (Revised September 2001.)  View Details
  • Applegate, Lynda M., Ramiro Montealegre, Carin-Isabel Knoop, and H. James Nelson. "BAE Automated Systems (A): Denver International Airport Baggage-Handling System." Harvard Business School Case 396-311, April 1996. (Revised November 1996.)  View Details
  • Applegate, Lynda M., H. James Nelson, Ramiro Montealegre, and Carin-Isabel Knoop. "BAE Automated Systems (B): Implementing the Denver International Airport Baggage-Handling System." Harvard Business School Case 396-312, May 1996. (Revised October 2001.)  View Details
  • Applegate, Lynda M. "Baxter Healthcare Corporation: ASAP Express TN." Harvard Business School Teaching Note 193-057, October 1992.  View Details
  • Applegate, Lynda M., and Karen Barone. " Bluemercury: Leveraging the Click and Mortar Business Model. " Harvard Business School Case 800-296, February 2000.  View Details
  • Applegate, Lynda M., Joseph S. Valacich, Mara Vatz, and Christoph Schneider. "Boeing's e-Enabled Advantage." Harvard Business School Case 807-011, July 2006.  View Details
  • Applegate, Lynda M. "Boeing's e-Enabled Advantage (TN)." Harvard Business School Teaching Note 809-083, December 2008.  View Details
  • Applegate, Lynda M., Ramiro Montealegre, Dusya Vera, and Karen Barone. "Bolsa de Valores de Guayaquil (BVG): Reaching Worldwide Investors Through the Internet." Harvard Business School Case 399-070, November 1998. (Revised February 1999.)  View Details
  • Applegate, Lynda, Daniel Nylen, Jonny Holmstrom, and Kalle Lyytinen. "Bonnier: Digitalizing the Media Business." Harvard Business School Case 813-073, November 2012.  View Details
  • Applegate, Lynda, Daniel Nylen, Jonny Holmstrom, and Kalle Lyytinen. "Bonnier: Digitalizing the Media Business (TN)." Harvard Business School Teaching Note 813-076, November 2012. (Revised February 2013.)  View Details
  • Applegate, Lynda M. " Budd Services, Inc. " Harvard Business School Case 189-050, August 1988. (Revised March 1990.)  View Details
  • Applegate, Lynda M. "Budd Services, Inc. (TN)." Harvard Business School Teaching Note 189-073, September 1988. (Revised March 1990.)  View Details
  • Applegate, Lynda M. "Building E-Business." 2001. (Online Course.)  View Details
  • Applegate, Lynda M. "Building E-Businesses Instructor's Guide TN." Harvard Business School Teaching Note 801-235, February 2001. (Revised March 2001.)  View Details
  • Applegate, Lynda M. "Building E-Businesses Instructor's Guide TN: Harvard Business School." 2001.  View Details
  • Applegate, Lynda M., and Carin-Isabel Knoop. " Burlington Northern Railroad: Back on Track. " Harvard Business School Case 396-214, March 1996.  View Details
  • Applegate, Lynda M., and Randi Wade Purchia. " Burlington Northern Railroad: Strategic Repositioning. " Harvard Business School Case 396-213, March 1996.  View Details
  • Applegate, Lynda M. "Burlington Northern: The ARES Decision (C)." Harvard Business School Supplement 193-130, March 1993.  View Details
  • Applegate, Lynda M. " Business Transformation Self-Assessment: Summary of Findings--1992-93. " Harvard Business School Background Note 194-013, September 1993. (Revised December 1993.)  View Details
  • Applegate, Lynda M., and Jamie Ladge. "Campbell Soup Company: Transforming for the 21st Century." Harvard Business School Case 803-119, March 2003. (Revised October 2003.)  View Details
  • Applegate, Lynda M., and Gabriele Piccoli. "Canyon Ranch." Harvard Business School Case 805-027, August 2004. (Revised September 2005.)  View Details
  • Applegate, Lynda M., and Gabriele Piccoli. "Canyon Ranch (TN)." Harvard Business School Teaching Note 806-047, August 2005.  View Details
  • Applegate, Lynda M., and Deborah Soule. "Canyon Ranch: Becoming an IT-enabled Business (TN)." Harvard Business School Teaching Note 809-094, December 2008.  View Details
  • Applegate, Lynda M. "Capital Holding Corporation TN." Harvard Business School Teaching Note 193-052, September 1992.  View Details
  • Applegate, Lynda M., Robert Kwortnik, and Gabriele Piccoli. "Carnival Cruise Lines." Harvard Business School Case 806-015, July 2005. (Revised April 2006.)  View Details
  • Applegate, Lynda M., and Gabriele Piccoli. "Carnival Cruise Lines (TN)." Harvard Business School Teaching Note 806-087, November 2005. (Revised January 2006.)  View Details
  • Applegate, Lynda M. " Case Teaching at Harvard Business School: Some Advice for New Faculty. " Harvard Business School Background Note 189-062, August 1988. (Revised September 1995.)  View Details
  • Applegate, Lynda M. " Center for Machine Intelligence: Computer Support for Cooperative Work. " Harvard Business School Case 189-135, January 1989. (Revised October 1991.)  View Details
  • Applegate, Lynda M. " Center for Machine Intelligence: Electronic Meeting Support at GM/EDS, Video. " Harvard Business School Video Supplement 891-507, October 1990.  View Details
  • Applegate, Lynda M., F. Warren McFarlan, and Jamie Ladge. "Charles Schwab in 2002." Harvard Business School Case 803-070, November 2002. (Revised May 2007.)  View Details
  • Applegate, Lynda M., and Jamie Ladge. "Charles Schwab in 2002." Harvard Business School Spreadsheet Supplement 803-702, November 2002.  View Details
  • Applegate, Lynda M., Jamie Ladge, and Shuchi Grover. "Charles Schwab in 2002: Spreadsheet Exercise." Harvard Business School Supplement 803-090, November 2002. (Revised May 2003.)  View Details
  • Applegate, Lynda M. "Charles Schwab Series (TN)." Harvard Business School Teaching Note 803-206, June 2003.  View Details
  • Applegate, Lynda M. "Chemdex.com Business Plan." Harvard Business School Case 800-139, September 1999.  View Details
  • Applegate, Lynda M. " Chemical Bank Lotus Notes Demonstration Software: Macintosh Version. " Harvard Business School Spreadsheet Supplement 196-702, September 1995.  View Details
  • Applegate, Lynda M. " Chemical Bank Lotus Notes Demonstration Software: Windows Version. " Harvard Business School Spreadsheet Supplement 196-701, September 1995.  View Details
  • Applegate, Lynda M., and Donna B. Stoddard. "Chemical Bank: Technology Support for Cooperative Work." Harvard Business School Case 193-131, March 1993. (Revised September 1995.)  View Details
  • Applegate, Lynda M. "Chemical Bank: Technology Support for Cooperative Work TN." Harvard Business School Teaching Note 196-070, December 1995.  View Details
  • Applegate, Lynda M. "Citigroup 2003: Testing the Limits of Convergence (A)." Harvard Business School Case 804-041, January 2004. (Revised June 2004.)  View Details
  • Applegate, Lynda M., and Carin-Isabel Knoop. " Colliers and the Technology Solution. " Harvard Business School Case 396-081, May 1996.  View Details
  • Applegate, Lynda M., and Sarah Gant. "Colliers International Property Consultants TN." Harvard Business School Teaching Note 196-065, November 1995.  View Details
  • Applegate, Lynda M., and Carin-Isabel Knoop. "Colliers International Property Consultants, Inc.: Managing a Virtual Organization." Harvard Business School Case 396-080, May 1996. (Revised May 1997.)  View Details
  • Applegate, Lynda M. "Colliers International Property Consultants, Inc.: Managing a Virtual Organization TN." Harvard Business School Teaching Note 399-101, February 1999.  View Details
  • Applegate, Lynda M., and Kaitlyn Simpson. "CommonAngels (A)." Harvard Business School Case 810-082, February 2010. (Revised January 2014.)  View Details
  • Applegate, Lynda M., and Kaitlyn Simpson. "CommonAngels (B)." Harvard Business School Supplement 810-011, February 2010. (Revised January 2014.)  View Details
  • Applegate, Lynda M. " Computer Corporation of America. " Harvard Business School Case 190-131, March 1990.  View Details
  • Applegate, Lynda M., Donna B. Stoddard, and Melinda Conrad. "Connor Formed Metal Products." Harvard Business School Case 193-003, May 1993. (Revised October 1995.)  View Details
  • Applegate, Lynda M., and Sarah Gant. "Connor Formed Metal Products TN." Harvard Business School Teaching Note 196-064, December 1995.  View Details
  • Applegate, Lynda M. " Corporate Information Management. " Harvard Business School Background Note 190-184, May 1990.  View Details
  • Applegate, Lynda M., Ajay Vinze, and Minu Ipe. "County Department of Public Health: Organizing for Emergency Preparedness and Response." Harvard Business School Case 806-089, November 2005. (Revised December 2005.)  View Details
  • Applegate, Lynda M., Ajay Vinze, and Minu Ipe. "County Department of Public Health: Organizing for Emergency Preparedness and Response (TN)." Harvard Business School Teaching Note 807-017, August 2006.  View Details
  • Applegate, Lynda M., and Elizabeth Collins. "Covisint (A): The Evolution of a B2B Marketplace." Harvard Business School Case 805-110, June 2005. (Revised May 2006.)  View Details
  • Applegate, Lynda M., and Elizabeth Collins. "Covisint (B): Building an Automotive Supply Chain Exchange." Harvard Business School Case 805-111, June 2005. (Revised May 2006.)  View Details
  • "Crafting Business Models." Harvard Business School Tutorial 808-705, May 2008.  View Details
  • Applegate, Lynda M. "Crafting Business Models (TN)." Harvard Business School Teaching Note 808-160, May 2008.  View Details
  • Applegate, Lynda M. "Crafting E-Business Models: Facilitation Guide." Harvard Business School Teaching Note 800-413, June 2000.  View Details
  • Applegate, Lynda M., and Jared Bleak. " Day in the Life of a Professor in 1998, A. " Harvard Business School Case 399-009, July 1998. (Revised September 1998.)  View Details
  • Applegate, Lynda M. "Designing and Managing the Information Age IT Architecture." Harvard Business School Background Note 196-005, August 1995. (Revised September 1995.)  View Details
  • Applegate, Lynda M. "Designing and Managing the Information Age Organization." Harvard Business School Background Note 196-003, August 1995. (Revised November 2000.)  View Details
  • Applegate, Lynda M., and Melissa Dailey. " Desktop Data, Inc. (A). " Harvard Business School Case 396-091, October 1995. (Revised November 1996.)  View Details
  • Applegate, Lynda M., and Herminia M. Ibarra. "Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)." Harvard Business School Case 191-039, November 1990. (Revised March 1994.)  View Details
  • Applegate, Lynda M., and Herminia M. Ibarra. "Digital Equipment Corp.: The Kodak Outsourcing Agreement (B)." Harvard Business School Supplement 191-040, November 1990. (Revised March 1994.)  View Details
  • Applegate, Lynda M., and Geoffrey Bock. "Doing Business in a Distributed World: Clients, Servers, and the Stuff in Between." Harvard Business School Case 195-211, February 1995. (Revised October 1995.)  View Details
  • Applegate, Lynda M., and Janis Lee Gogan. "Doing Business on the Internet: An Interview with Shikhar Ghosh, CEO, Open Market." Harvard Business School Video Supplement 196-503, December 1995.  View Details
  • Applegate, Lynda M. "Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances." Harvard Business School Case 192-030, July 1991. (Revised September 1995.)  View Details
  • Applegate, Lynda M. "Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances TN." Harvard Business School Teaching Note 193-037, September 1992. (Revised October 1995.)  View Details
  • Applegate, Lynda M. " Eastman Kodak Co.: Perspectives on Outsourcing. " Harvard Business School Video Supplement 193-506, October 1992.  View Details
  • Applegate, Lynda M., Luiz Felipe Monteiro, and Meredith Collura. "E-Commerce in Latin America." Harvard Business School Background Note 801-388, March 2001. (Revised June 2002.)  View Details
  • Applegate, Lynda M., Ajay Vinze, and Mara Vatz. "EFJ, Inc." Harvard Business School Case 807-062, November 2006. (Revised November 2007.)  View Details
  • Applegate, L. M., and J. Mechling. "Eight Imperatives for Leaders in a Networked World: E-Governance." Cambridge: John F. Kennedy School of Government, 2003. Electronic. (Online course.)  View Details
  • Applegate, L. M., and J. Mechling. "Eight Imperatives for Leaders in a Networked World: E-Government." Cambridge: John F. Kennedy School of Government, 2003. Electronic. (Online course.)  View Details
  • Applegate, Lynda M., and Kristin Kohler. "eLance.com: Building a Professional Services Marketplace." Harvard Business School Case 801-224, October 2000. (Revised March 2001.)  View Details
  • Applegate, Lynda M., and Janis Lee Gogan. "Electronic Commerce: Trends and Opportunities." Harvard Business School Background Note 196-006, July 1995. (Revised October 1995.)  View Details
  • Applegate, Lynda M., and Meredith Collura. "Emerging Networked Business Models: Lessons from the Field ." Harvard Business School Background Note 801-172, August 2000. (Revised December 2001.)  View Details
  • Applegate, Lynda M., and Regina Garcia-Cuellar. "Empemex." Harvard Business School Case 807-031, September 2006. (Revised February 2011.)  View Details
  • Applegate, Lynda M., Chekitan S. Dev, Gabriele Piccoli, and Arnold B. Peinado. "Experience! The Finger Lakes: The Groupon Partnership Decision." Harvard Business School Case 814-010, July 2013. (Revised January 2014.)  View Details
  • Applegate, Lynda M., Chekitan S. Dev, Gabriele Piccoli, and Arnold B. Peinado. "Experience! The Finger Lakes: The Groupon Partnership Decision (B)." Harvard Business School Supplement 814-078, March 2014.  View Details
  • Applegate, Lynda M., Jack Wieland, and Chad M. M Raube. "FairMarket, Inc.: Where Buyers and Sellers Connect." Harvard Business School Case 399-006, August 1998. (Revised June 2000.)  View Details
  • Applegate, Lynda M., Ramiro Montealegre, Laureano Berasategui, and Paula Rodriguez Etchard. "Ford Argentina: Transforming a Global Industry in a Local Market." Harvard Business School Case 803-093, June 2003.  View Details
  • Applegate, Lynda M., and Deborah L. Soule. "Foxwoods: Turning Data into Insights in the Hospitality Industry." Harvard Business School Case 810-083, February 2010.  View Details
  • Applegate, Lynda M. " Frito-Lay, Decision Support System Software: Macintosh Network Version. " Harvard Business School Spreadsheet Supplement 195-726, June 1995.  View Details
  • Applegate, Lynda M. " Frito-Lay, Decision Support System Software: Macintosh Version. " Harvard Business School Spreadsheet Supplement 195-725, June 1995.  View Details
  • Applegate, Lynda M. " Frito-Lay, Decision Support System Software: Windows Network Version. " Harvard Business School Spreadsheet Supplement 195-727, October 1994.  View Details
  • Applegate, Lynda M. " Frito-Lay, Decision Support System Software: Windows Version. " Harvard Business School Spreadsheet Supplement 195-724, October 1994.  View Details
  • Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition 1980-1986." Harvard Business School Case 194-107, April 1994. (Revised October 2002.)  View Details
  • Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (1980-1986) TN." Harvard Business School Teaching Note 195-014, July 1994. (Revised October 1995.)  View Details
  • Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (1987-1989)." Harvard Business School Case 194-108, April 1994. (Revised October 2002.)  View Details
  • Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (1987-1989) TN." Harvard Business School Teaching Note 195-015, July 1994. (Revised December 1994.)  View Details
  • Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (1990-1992)." Harvard Business School Case 194-109, April 1994. (Revised October 2002.)  View Details
  • Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (1990-1992) TN." Harvard Business School Teaching Note 195-016, July 1994. (Revised December 1994.)  View Details
  • Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (A) (Updated)." Harvard Business School Case 193-129, February 1993. (Revised March 1993.)  View Details
  • Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (A), Teaching Note." Harvard Business School Teaching Note 191-191, April 1991. (Revised September 1992.)  View Details
  • Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (B), Teaching Note." Harvard Business School Teaching Note 190-177, June 1990. (Revised September 1992.)  View Details
  • Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (C)." Harvard Business School Case 190-071, December 1989. (Revised February 1993.)  View Details
  • Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (C), Teaching Note." Harvard Business School Teaching Note 190-200, June 1990. (Revised September 1992.)  View Details
  • Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (Consolidated)." Harvard Business School Case 193-040, January 1993. (Revised July 1993.)  View Details
  • Applegate, Lynda M., Melinda Conrad, and Charles S. Osborn. "Frito-Lay, Inc.: A Strategic Transition (D)." Harvard Business School Case 193-004, September 1992. (Revised July 1993.)  View Details
  • Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)." Harvard Business School Case 195-238, April 1995. (Revised September 1997.)  View Details
  • Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged) TN." Harvard Business School Teaching Note 196-072, December 1995.  View Details
  • Applegate, Lynda M. " Frito-Lay, Inc.: HHC Project Follow-Up. " Harvard Business School Supplement 190-191, April 1990. (Revised September 1994.)  View Details
  • Applegate, Lynda M., Richard O. Mason, and Melinda Conrad. "Frito-Lay, Inc.: The Navigator Project (A)." Harvard Business School Case 193-025, June 1993. (Revised December 1995.)  View Details
  • Applegate, Lynda M., Richard O. Mason, and Melinda Conrad. "Frito-Lay, Inc.: The Navigator Project (B)." Harvard Business School Supplement 193-085, June 1993. (Revised April 1994.)  View Details
  • Applegate, Lynda M. " Frito-Lay, Inc: The Early Years (A). " Harvard Business School Case 193-154, April 1993.  View Details
  • Applegate, Lynda M. " Frito-Lay, Inc: The Early Years (B). " Harvard Business School Supplement 193-089, February 1993. (Revised April 1993.)  View Details
  • Applegate, Lynda M. "Frontier Airlines, Inc. (A) and (B) TN." Harvard Business School Teaching Note 193-056, October 1992.  View Details
  • Applegate, Lynda M., Robert D. Austin, Kalle Lyytinen, Esko Penttinen, and Timo Saarinen. "F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market." Harvard Business School Case 809-099, January 2009. (Revised February 2009.)  View Details
  • Applegate, Lynda M., Robert D. Austin, Kalle Lyytinen, Esko Penttinen, and Timo Saarinen. "F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market (TN)." Harvard Business School Teaching Note 809-151, May 2009.  View Details
  • Applegate, Lynda M., and Brian DeLacey. "Furqan Nazeeri and the IMTrader Spin-Out." Harvard Business School Case 805-147, June 2005.  View Details
  • Applegate, Lynda M., and James I. Cash Jr. "General Electric Canada: Designing a New Organization." Harvard Business School Case 189-138, January 1989. (Revised March 1991.)  View Details
  • Applegate, Lynda M., and Carin-Isabel Knoop. " Germany and the Bonn-Berlin Split: Supporting Distributed Work Through IT. " Harvard Business School Case 396-169, March 1996.  View Details
  • Applegate, Lynda M., and Jamie Ladge. "Global Healthcare Exchange." Harvard Business School Case 804-002, July 2003. (Revised August 2003.)  View Details
  • Applegate, Lynda M. "Global Healthcare Exchange (TN)." Harvard Business School Teaching Note 806-038, August 2005. (Revised December 2005.)  View Details
  • Applegate, Lynda, Vincent Dessain, Emilie Billaud, and Daniela Beyersdorfer. "Go Beyond Investing." Harvard Business School Case 814-046, February 2014. (Revised April 2015.)  View Details
  • Applegate, Lynda M. " Grumman Corp.: Business Information System. " Harvard Business School Case 188-061, July 1988. (Revised March 1990.)  View Details
  • Applegate, Lynda M., and Gabriele Piccoli. "HGRM: Bringing Back High Touch Hospitality." Harvard Business School Teaching Note 813-192, June 2013.  View Details
  • Applegate, Lynda M., and Gabriele Piccoli. "HGRM: Bringing Back High Touch Hospitality." Harvard Business School Case 813-019, July 2012. (Revised January 2014.)  View Details
  • Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management." Harvard Business School Case 809-029, July 2008.  View Details
  • Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)." Harvard Business School Teaching Note 809-030, July 2008.  View Details
  • Applegate, Lynda M., Bhaskar Chakravorti, and Laura Winig. "The HLB Turnaround." Harvard Business School Case 810-023, November 2009.  View Details
  • Applegate, Lynda M., William R. Kerr, and David Lane. "Home Essentials: Building a Global Service Business with Local Operations." Harvard Business School Case 811-078, June 2011. (Revised January 2013.)  View Details
  • Applegate, Lynda M., and William R. Kerr. "Home Essentials: Building a Global Service Business with Local Operations (CW)." Harvard Business School Spreadsheet Supplement 813-702, December 2012.  View Details
  • Applegate, Lynda M. " IBM Canada Ltd.: Reorganizing for the 1990s. " Harvard Business School Case 190-141, June 1990. (Revised August 1990.)  View Details
  • Applegate, Lynda M. " IBM Computer Conferencing. " Harvard Business School Case 188-039, June 1988. (Revised December 1991.)  View Details
  • Applegate, Lynda M. "IBM's Decade of Transformation Series (TN)." Harvard Business School Teaching Note 809-082, December 2008. (Revised January 2009.)  View Details
  • Applegate, Lynda M., Robert D. Austin, and Elizabeth Collins. "IBM's Decade of Transformation: Turnaround to Growth." Harvard Business School Case 805-130, April 2005. (Revised July 2009.)  View Details
  • Applegate, Lynda M., Elizabeth Collins, Charles Heckscher, and Boniface Michael. "IBM's Decade of Transformation: Uniting Vision and Values." Harvard Business School Supplement 807-030, September 2006. (Revised April 2008.)  View Details
  • Applegate, Lynda M. "Information Technology & Managerial Effectiveness: Course Overview, Instructors Note." Harvard Business School Teaching Note 190-185, June 1990. (Revised January 1992.)  View Details
  • Applegate, Lynda M. " Information Technology and Organizations. " Harvard Business School Background Note 191-136, February 1991. (Revised February 1992.)  View Details
  • Applegate, Lynda M., Phillip Andrews, and Kerry Herman. "Innovating at AT&T: Partnering to Lead the Broadband Revolution." Harvard Business School Case 812-124, June 2012.  View Details
  • Applegate, Lynda M., and Ryan Johnson. "INRIX." Harvard Business School Case 812-112, March 2012. (Revised September 2012.)  View Details
  • Applegate, Lynda M., Genevieve J.S. Feraud, and Sheila L Marcelo. "InSite Marketing Technology (A)." Harvard Business School Case 800-279, February 2000. (Revised April 2003.)  View Details
  • Applegate, Lynda M., and Genevieve J.S. Feraud. "InSite Marketing Technology (B)." Harvard Business School Case 800-280, February 2000. (Revised April 2003.)  View Details
  • Applegate, Lynda M., and Gavin Clarkson. "Intellectual Asset Valuation." Harvard Business School Background Note 801-192, December 2000.  View Details
  • Applegate, Lynda M., and Gavin Clarkson. "Intellectual Asset Valuation Exercise and Exhibits." Harvard Business School Spreadsheet Supplement 801-701, November 2000.  View Details
  • Applegate, Lynda M., and Gavin Clarkson. "Intellectual Property Exchange (A), The." Harvard Business School Case 801-176, September 2000.  View Details
  • Applegate, Lynda M., and Gavin Clarkson. "Intellectual Property Exchange (B), The." Harvard Business School Case 801-177, September 2000.  View Details
  • Applegate, Lynda M., and Marla Malcom-Nagler. "Interactive Insurance Services: Redefining Insurance Distribution." Harvard Business School Case 399-017, September 1998. (Revised February 1999.)  View Details
  • Applegate, Lynda M., and Janis Lee Gogan. " Internet Securities. " Harvard Business School Case 397-052, October 1996. (Revised January 1997.)  View Details
  • Applegate, Lynda M., William R. Kerr, and Ryan Johnson. "Internet Securities, Inc.: Path to Sustainability." Harvard Business School Case 811-098, April 2011. (Revised June 2011.)  View Details
  • Khaire, Mukti, John J. Gabarro, and Lynda M. Applegate. "Jack Strang at SequenceLabs." Harvard Business School Case 806-088, January 2006.  View Details
  • Applegate, Lynda M., and Rakesh Khurana. "Joe Smith's Closing Analysis (A)." Harvard Business School Case 803-046, October 2002. (Revised February 2003.)  View Details
  • Khurana, Rakesh, and Lynda M. Applegate. "Joe Smith's Closing Analysis (A,B,&C) (TN)." Harvard Business School Teaching Note 803-049, September 2002.  View Details
  • Applegate, Lynda M., and Rakesh Khurana. "Joe Smith's Closing Analysis (B)." Harvard Business School Case 803-047, October 2002. (Revised February 2003.)  View Details
  • Applegate, Lynda M., and Rakesh Khurana. "Joe Smith's Closing Analysis (C)." Harvard Business School Case 803-048, October 2002. (Revised February 2003.)  View Details
  • Applegate, Lynda M. "Jumpstarting Entrepreneurial Innovation (FSS)." Harvard Business School Class Lecture 808-706, April 2008.  View Details
  • Applegate, Lynda. "Kaiser Permanente: Innovating to Transform Healthcare." Harvard Business School Case 813-184, May 2013.  View Details
  • Applegate, Lynda. "Kaiser Permanente: Transforming Health Care (A)." Harvard Business School Case 812-160, April 2012.  View Details
  • Applegate, Lynda M., Richard L. Nolan, and Janis Lee Gogan. "KPMG Peat Marwick: The Shadow Partner TN." Harvard Business School Teaching Note 196-066, December 1995.  View Details
  • Light, Jay O., Lynda M. Applegate, and Daniel J. Green. "Last Mile of Broadband Access, The: Technical Note." Harvard Business School Technical Note 800-076, September 1999. (Revised January 2000.)  View Details
  • Applegate, Lynda M. "Laura Ashley Series TN." Harvard Business School Teaching Note 196-062, December 1995.  View Details
  • Applegate, Lynda M., and Donna B. Stoddard. " Leadership and the Information Technology Organization. " Harvard Business School Background Note 188-114, March 1988.  View Details
  • Applegate, Lynda M., and Elizabeth Collins. "LeapFrog Enterprises." Harvard Business School Case 808-109, February 2008. (Revised September 2010.)  View Details
  • Applegate, Lynda M., and Christopher Dede. "Learning from LeapFrog: Creating Business and Educational Value (TN)." Harvard Business School Teaching Note 804-079, October 2003. (Revised May 2004.)  View Details
  • Applegate, Lynda M., Christopher Dede, and Susan Saltrick. "Learning from LeapFrog: Creating Educational and Business Value." Harvard Business School Case 804-062, September 2003. (Revised June 2005.)  View Details
  • Applegate, Lynda M. " Lockheed-Georgia Co.: Executive Information Systems. " Harvard Business School Case 187-135, April 1987. (Revised July 1989.)  View Details
  • Applegate, Lynda M. "Lockheed-Georgia Co.: Executive Information Systems, Teaching Note." Harvard Business School Teaching Note 189-061, August 1988. (Revised May 1990.)  View Details
  • Applegate, Lynda M. "Making Sense of the Internet Business Landscape." Harvard Business School Background Note 801-407, March 2001. (Revised July 2001.)  View Details
  • Applegate, Lynda M. "Management Support Systems." Harvard Business School Background Note 189-159, March 1989. (Revised September 1995.)  View Details
  • Applegate, Lynda M. "Managing in an Information Age: IT Challenges and Opportunities." Harvard Business School Background Note 196-004, August 1995.  View Details
  • Applegate, Lynda M. "Managing in an Information Age: Organizational Challenges and Opportunities." Harvard Business School Background Note 196-002, August 1995. (Revised September 1995.)  View Details
  • Applegate, Lynda M. " Managing in an Information Age: Overview and Syllabus. " Harvard Business School Case 195-044, July 1994. (Revised January 1996.)  View Details
  • Applegate, Lynda M., and Geoffrey Bock. "Managing Information Technology in the 1990s: Information Management." Harvard Business School Background Note 196-036, August 1995. (Revised August 1995.)  View Details
  • Applegate, Lynda M., and Geoffrey Bock. "Managing Information Technology in the 1990s: Technology Overview." Harvard Business School Background Note 196-007, July 1995. (Revised September 1995.)  View Details
  • Applegate, Lynda M. " Managing Information Technology: IT Organization and Leadership. " Harvard Business School Background Note 187-150, April 1987. (Revised January 1988.)  View Details
  • Applegate, Lynda M. " Managing Information Technology: System Development Project Management. " Harvard Business School Background Note 187-149, April 1987. (Revised January 1988.)  View Details
  • Applegate, Lynda M. " Managing Information Technology: Technology Overview. " Harvard Business School Background Note 187-148, April 1987. (Revised July 1988.)  View Details
  • Applegate, Lynda M. " Managing Information Technology: Telecommunications and Computer Networks. " Harvard Business School Background Note 188-033, December 1987. (Revised January 1988.)  View Details
  • Applegate, Lynda M., and Geoffrey Bock. "Managing IT in the 1990s: Communications Technology." Harvard Business School Background Note 195-270, June 1995. (Revised August 1995.)  View Details
  • Applegate, Lynda M., and Donna B. Stoddard. " Manufacturers Hanover Corp.: The New Information Technology Organization (A). " Harvard Business School Case 188-037, December 1987. (Revised March 1990.)  View Details
  • Applegate, Lynda M. "Manufacturers Hanover Corp.: The New Information Technology Organization (A), (B), and (C), Teaching Note." Harvard Business School Teaching Note 189-060, August 1988. (Revised March 1990.)  View Details
  • Applegate, Lynda M., and Donna B. Stoddard. " Manufacturers Hanover Corp.: The New Information Technology Organization (B). " Harvard Business School Case 188-038, December 1987. (Revised March 1990.)  View Details
  • Applegate, Lynda M. " Manufacturers Hanover Corp.: The New Information Technology Organization (C). " Harvard Business School Case 189-051, August 1988. (Revised March 1990.)  View Details
  • Applegate, Lynda M. "Medtronic Vision 2010." Harvard Business School Case 807-051, September 2006. (Revised April 2007.)  View Details
  • Applegate, Lynda M., and Maddy Kadish. "Medtronic Vision 2010 (A) and (B), TN." Harvard Business School Teaching Note 802-223, June 2002.  View Details
  • Applegate, Lynda M., and James Zeitler. "Medtronic Vision 2010 (CW)." Harvard Business School Spreadsheet Supplement 808-703, March 2008. (Revised August 2008.)  View Details
  • Applegate, Lynda M., and Sheila Marcelo. "Metromove.com Business Plan." Harvard Business School Case 802-117, January 2002.  View Details
  • Applegate, Lynda M., Marikka Heikkila, and Kalle Lyytinen. "Metso Paper: Globalization of Finnish Metal Workshops." Harvard Business School Case 805-057, September 2004. (Revised December 2004.)  View Details
  • Applegate, Lynda M., Marikka Heikkila, and Kalle Lyytinen. "Metso Paper: Globalization of Finnish Metal Workshops (TN)." Harvard Business School Teaching Note 805-058, September 2004.  View Details
  • Applegate, Lynda M., and Kirk A. Goldman. "MicroAge, Inc.: Orchestrating the Information Technology Value Chain." Harvard Business School Case 398-068, November 1997. (Revised May 2002.)  View Details
  • Applegate, Lynda M. "MicroAge, Inc.: Orchestrating the Information Technology Value Chain TN." Harvard Business School Teaching Note 399-115, February 1999. (Revised May 2002.)  View Details
  • Applegate, Lynda M., Kerry Herman, and Christine Snively. "Mobile Broadband and the Telecommunications Industry in 2011." Harvard Business School Technical Note 814-009, February 2014.  View Details
  • Applegate, Lynda M., and James I. Cash Jr. "Mrs. Fields Cookies TN." Harvard Business School Teaching Note 193-035, August 1992. (Revised October 2001.)  View Details
  • Applegate, Lynda M., and Keri O. Pearlson. "Mrs. Fields, Inc. (1977 - 1987)." Harvard Business School Case 194-064, April 1994. (Revised October 2001.)  View Details
  • Applegate, Lynda M., Keri O. Pearlson, and Randi Wade Purchia. "Mrs. Fields, Inc. (1988-1992)." Harvard Business School Case 194-065, June 1994. (Revised October 2001.)  View Details
  • Applegate, Lynda M., and Keri O. Pearlson. "Mrs. Fields, Inc. 1993." Harvard Business School Supplement 194-066, June 1994. (Revised October 2001.)  View Details
  • Applegate, Lynda M. "Mrs. Fields, Inc. Series TN." Harvard Business School Teaching Note 195-017, July 1994. (Revised October 1995.)  View Details
  • Bower, Joseph L., and Lynda M. Applegate. "M-TRONICS (A)." Harvard Business School Case 807-156, April 2007. (Revised March 2018.)  View Details
  • Bower, Joseph L., and Lynda M. Applegate. "M-TRONICS (B)." Harvard Business School Background Note 807-157, April 2007. (Revised November 2007.)  View Details
  • Bower, Joseph L., and Lynda M. Applegate. "M-TRONICS (TN) (A) and (B)." Harvard Business School Teaching Note 398-171, June 1998. (Revised November 2010.)  View Details
  • Applegate, Lynda M., and Kristin M. Kohler. "Nasdaq Japan: E-Merging Markets." Harvard Business School Case 802-056, October 2001. (Revised February 2002.)  View Details
  • Applegate, Lynda M. "Nasdaq Japan: E-Merging Markets, TN." Harvard Business School Teaching Note 802-231, June 2002.  View Details
  • Applegate, Lynda M., Keri Pearlson, and Natalie Kindred. "National Instruments." Harvard Business School Case 813-001, April 2013. (Revised October 2013.)  View Details
  • Applegate, Lynda M., Mary Rotelli, and Kristin Kohler. "National Logistics Management." Harvard Business School Case 801-110, September 2000. (Revised October 2002.)  View Details
  • Applegate, Lynda M., and Maddy Kadish. "National Logistics Management, TN." Harvard Business School Teaching Note 803-003, July 2002.  View Details
  • Applegate, Lynda M., and Elizabeth Collins. "National Logistics Management: Founder Decisions." Harvard Business School Case 807-125, January 2007. (Revised May 2008.)  View Details
  • Applegate, Lynda M., and Kirk A. Goldman. " Network Computer, Inc. " Harvard Business School Case 399-026, August 1998. (Revised May 1999.)  View Details
  • Applegate, Lynda M., and Joyce J. Elam. " New Information Systems Leaders: A Changing Role in a Changing World. " Harvard Business School Background Note 193-092, January 1993. (Revised February 1994.)  View Details
  • Applegate, Lynda M., and Sarah Gant. "No Excuses Management TN." Harvard Business School Teaching Note 196-063, December 1995.  View Details
  • Applegate, Lynda M., and Donna B. Stoddard. " Note on Chemical Bank Lotus Notes Demonstration Software: Windows & Macintosh Versions. " Harvard Business School Background Note 192-112, March 1992. (Revised September 1995.)  View Details
  • Applegate, Lynda M., and Susan Saltrick. "Oklahoma VISION Project." Harvard Business School Case 803-015, September 2002. (Revised October 2002.)  View Details
  • Applegate, Lynda M., Jamie Ladge, Haruki Umezawa, and Masako Egawa. "Online Securities Trading in Japan." Harvard Business School Background Note 804-054, October 2003. (Revised January 2004.)  View Details
  • Applegate, Lynda M., and Janis Lee Gogan. "Open Market, Inc.: Managing in a Turbulent Environment." Harvard Business School Case 196-097, March 1996. (Revised August 1996.)  View Details
  • Applegate, Lynda M., and Janis Lee Gogan. "Open Market, Inc.: Managing in a Turbulent Environment TN." Harvard Business School Teaching Note 196-068, December 1995. (Revised February 2006.)  View Details
  • Applegate, Lynda M., and Donna B. Stoddard. "Otisline (A) & (B) TN." Harvard Business School Teaching Note 193-058, October 1992.  View Details
  • Applegate, Lynda M., W. Earl Sasser, and Kristin Kohler. "Overview of E-Business Pricing Models." Harvard Business School Supplement 801-182, September 2000. (Revised June 2002.)  View Details
  • Applegate, Lynda M., and Aldo Sesia. "Oxfam America's Women in Small Enterprise." Harvard Business School Case 814-011, February 2014.  View Details
  • Applegate, Lynda M., Geoffrey Bock, and Janis Lee Gogan. "Paving the Information Superhighway." Harvard Business School Background Note 195-202, January 1995. (Revised July 1996.)  View Details
  • Applegate, Lynda M., and Leonard A. Schlesinger. "PepsiCo: A View from the Corporate Office." Harvard Business School Case 694-078, May 1994. (Revised November 1994.)  View Details
  • Applegate, Lynda M., and Sarah Gant. "PepsiCo: A View from the Corporate Office TN." Harvard Business School Teaching Note 196-074, November 1995.  View Details
  • Applegate, Lynda M. "Phillips 66: Controlling a Company Through Crisis." Harvard Business School Case 189-006, July 1987. (Revised October 1995.)  View Details
  • Applegate, Lynda M. "Phillips 66: Controlling a Company Through Crisis & Transforming for the 1990s, Teaching Note." Harvard Business School Teaching Note 189-072, September 1988. (Revised November 1995.)  View Details
  • Applegate, Lynda M. " Phillips 66: Transforming for the 1990s. " Harvard Business School Case 194-022, January 1994. (Revised November 1995.)  View Details
  • Applegate, Lynda M., William R. Kerr, and Alexis Brownell. "Pitching Business Opportunities." Harvard Business School Background Note 811-086, March 2011.  View Details
  • Applegate, Lynda M., and Paul McDonald. " Praxis International. " Harvard Business School Case 396-093, October 1995.  View Details
  • Applegate, Lynda M., Richard G. Hamermesh, and Michael J. Roberts. "ProfitLogic (CW)." Harvard Business School Spreadsheet Supplement 808-704, April 2008.  View Details
  • Applegate, Lynda M. " Prudential: Organizing for Technology Innovation (A). " Harvard Business School Case 190-010, July 1989. (Revised July 1990.)  View Details
  • Applegate, Lynda M. " Prudential: Organizing for Technology Innovation (B). " Harvard Business School Case 190-119, February 1990. (Revised June 1990.)  View Details
  • Applegate, Lynda M., Nancy Bartlett, Dolly Chang-Leow, and Neo Boon Siong. "PSA: The World's Port of Call." Harvard Business School Case 802-003, July 2001. (Revised October 2004.)  View Details
  • Applegate, Lynda M., and Maddy Kadish. "PSA: The World's Port of Call, TN." Harvard Business School Teaching Note 802-230, June 2002.  View Details
  • Applegate, Lynda M. "QuickenInsurance: The Race to Click and Close (A)." Harvard Business School Case 800-295, February 2000. (Revised November 2002.)  View Details
  • Applegate, Lynda M. "QuickenInsurance: The Race to Click and Close (A) and (B) (TN)." Harvard Business School Teaching Note 802-138, December 2001. (Revised December 2002.)  View Details
  • Applegate, Lynda M. "QuickenInsurance: The Race to Click and Close (B)." Harvard Business School Supplement 803-071, November 2002. (Revised February 2003.)  View Details
  • Applegate, Lynda M. "Rattling SABRE: New Ways to Compete on Information TN." Harvard Business School Teaching Note 196-009, November 1995.  View Details
  • Applegate, Lynda M., and Kirk A. Goldman. "RealNetworks, Inc.: Converging Technologies/Expanding Opportunities." Harvard Business School Case 399-025, October 1998. (Revised February 2000.)  View Details
  • Applegate, Lynda M., William R. Kerr, Elisabeth Koll, and David Lane. "ReSource Pro." Harvard Business School Case 812-031, December 2011. (Revised May 2014.)  View Details
  • Light, Jay O., Lynda M. Applegate, and Daniel J. Green. "Revolution in the Communications Switching Industry." Harvard Business School Background Note 800-121, September 1999.  View Details
  • Applegate, Lynda M., Ramiro Montealegre, and Jeffrey Sweeney. "Riding the Wave of Technological Change at RE/MAX, LLC." Harvard Business School Case 813-054, October 2012.  View Details
  • Applegate, Lynda M., Edward Watson, and Mara Vatz. "Royal DSM N.V.: Information Technology Enabling Business Transformation." Harvard Business School Case 807-167, June 2007. (Revised August 2007.)  View Details
  • Applegate, Lynda M., and Deborah Soule. "Royal DSM N.V.: Information Technology Enabling Business Transformation (TN)." Harvard Business School Teaching Note 809-078, November 2008.  View Details
  • Ghosh, Shikhar, Lynda M. Applegate, Rhea Ghosh, and Amar Kumar. "The Sandbox: Creating a Bottom-Up Entrepreneurial Ecosystem." Harvard Business School Case 811-053, April 2011.  View Details
  • Hart, Myra M., Lynda M. Applegate, Sarah Harden, and Susan Saltrick. "Sarah Vickers-Willis: Career Decisions (A)." Harvard Business School Case 802-111, December 2001.  View Details
  • Hart, Myra M., Lynda M. Applegate, Sarah Harden, and Susan Saltrick. "Sarah Vickers-Willis: Career Decisions (B)." Harvard Business School Case 802-112, December 2001.  View Details
  • Applegate, Lynda M., and Andrea M.A.F. Minardi. "Satelite Distribuidora de Petroleo." Harvard Business School Case 808-062, August 2007.  View Details
  • Applegate, Lynda M., and Andrea Minardi. "Satelite Distribuidora de Petroleo (TN)." Harvard Business School Teaching Note 809-125, April 2009.  View Details
  • Applegate, Lynda M., and Edward Watson. "The Shaw Group Inc.: Entrepreneurial Innovation." Harvard Business School Case 810-135, June 2010.  View Details
  • Applegate, Lynda M. "Singapore Series TN." Harvard Business School Teaching Note 195-025, July 1994. (Revised November 1995.)  View Details
  • Applegate, Lynda M., John L. King, and Soon-Siong Neo. "Singapore TradeNet: Beyond TradeNet to the Intelligent Island." Harvard Business School Case 196-105, October 1995.  View Details
  • Applegate, Lynda M., John L. King, and Boon-Siong Neo. "Singapore TradeNet: The Tale Continues." Harvard Business School Case 193-136, March 1993. (Revised June 1995.)  View Details
  • Applegate, Lynda M., John L. King, Soon-Siong Neo, and Carin-Isabel Knoop. "Singapore Unlimited: Building the National Information Infrastructure." Harvard Business School Case 196-012, October 1995. (Revised October 1996.)  View Details
  • Applegate, Lynda M. "Singapore Unlimited: Building the National Information Infrastructure, Teaching Note." Harvard Business School Teaching Note 399-098, February 1999.  View Details
  • Applegate, Lynda M., and Elizabeth Collins. "Slingshot Technology, Inc. (A)." Harvard Business School Case 804-022, May 2004. (Revised December 2004.)  View Details
  • Applegate, Lynda M., and Elizabeth Collins. "Slingshot Technology, Inc. (B)." Harvard Business School Case 804-023, May 2004. (Revised December 2004.)  View Details
  • Applegate, Lynda M., and Elizabeth Collins. "Slingshot Technology, Inc. (C)." Harvard Business School Case 804-024, May 2004. (Revised December 2004.)  View Details
  • Applegate, Lynda M., and Elizabeth Collins. "Slingshot Technology, Inc. Supplement: Partnership Agreements." Harvard Business School Supplement 804-025, May 2004.  View Details
  • Applegate, Lynda M. "Stakeholder Analysis Tool." Harvard Business School Exercise 808-161, May 2008.  View Details
  • Applegate, Lynda M., William R. Kerr, Josh Lerner, Dina D. Pomeranz, Gustavo A. Herrero, and Cintra Scott. "Start-Up Chile: April 2012." Harvard Business School Case 812-158, May 2012.  View Details
  • Applegate, Lynda M., Mark Cecchini, and Elizabeth Collins. "STATS: Moneyball 2.0." Harvard Business School Case 813-170, June 2013.  View Details
  • Applegate, Lynda M., Meredith Collura, and Luiz Felipe Monteiro. "Submarino.com (A)." Harvard Business School Case 801-350, May 2001. (Revised January 2010.)  View Details
  • Applegate, Lynda M., and Luiz Felipe Monteiro. "Submarino.com (B)." Harvard Business School Case 803-012, May 2003. (Revised May 2004.)  View Details
  • Applegate, Lynda M., Meredith Collura, and Luiz Felipe Monteiro. "Submarino.com (TN)." Harvard Business School Teaching Note 803-010, July 2002. (Revised December 2002.)  View Details
  • Applegate, Lynda M., and Carin-Isabel Knoop. " Symantec: Redefining the Information Infrastructure. " Harvard Business School Case 196-011, September 1995. (Revised September 1996.)  View Details
  • Applegate, Lynda M., and Carin-Isabel Knoop. " Symantec: Transformation for the 1990s. " Harvard Business School Case 196-010, September 1995. (Revised October 1996.)  View Details
  • Applegate, Lynda M., Leonard A. Schlesinger, and Dave DeLong. "Taco Bell Inc. (1983-1994)." Harvard Business School Case 398-129, May 1998. (Revised October 2001.)  View Details
  • Applegate, Lynda M., and Sarah Gant. "Taco Bell Series TN." Harvard Business School Teaching Note 196-073, November 1995. (Revised October 2001.)  View Details
  • Applegate, Lynda M. "Taco Bell, Inc.(1983-1994) TN." Harvard Business School Teaching Note 399-096, February 1999. (Revised October 2001.)  View Details
  • Applegate, Lynda M., and Geoffrey Bock. "Technology for Teams." Harvard Business School Background Note 196-008, July 1995. (Revised September 1995.)  View Details
  • Applegate, Lynda M., Elizabeth Collins, and Ricardo Reisen de Pinho. "Telecomunicacoes de Sao Paulo SA (Telesp)." Harvard Business School Case 804-149, April 2004. (Revised May 2005.)  View Details
  • Applegate, Lynda M. "Telecomunicacoes de Sao Paulo SA (Telesp) (TN)." Harvard Business School Teaching Note 806-039, March 2006.  View Details
  • Applegate, Lynda M., and Laure Mougeot Stroock. "Telewest Communications plc." Harvard Business School Case 802-011, May 2002. (Revised October 2002.)  View Details
  • Stuart, Toby E., Lynda M. Applegate, and James Weber. "Tennant Company." Harvard Business School Case 810-040, February 2010. (Revised January 2014.)  View Details
  • Applegate, Lynda M., Toby E. Stuart, and James Weber. "Tennant Company: Innovating Within and Beyond the Core." Harvard Business School Case 810-139, June 2010. (Revised August 2011.)  View Details
  • Applegate, Lynda M., and Sheila L Marcelo. "Throughline Company Business Plan." Harvard Business School Case 800-140, September 1999.  View Details
  • Applegate, Lynda M. "ToyWorld, Inc.: Information Technology Planning." Harvard Business School Case 195-262, May 1995. (Revised March 1996.)  View Details
  • Applegate, Lynda M. "ToyWorld: Information Technology Planning TN." Harvard Business School Teaching Note 396-216, February 1996.  View Details
  • Applegate, Lynda M. " TPN Register: The Trading Process Network. " Harvard Business School Case 399-015, July 1998. (Revised February 2000.)  View Details
  • Applegate, Lynda M., Ajay Vinze, T.S. Raghu, and Minu Ipe. "Transforming Arizona's Health Care System: Developing and Implementing the Health-e Connection Roadmap." Harvard Business School Case 808-072, December 2007. (Revised January 2008.)  View Details
  • Applegate, Lynda M., Masako Egawa, Jamie Ladge, and Haruki Umezawa. "Transforming Matsui Securities." Harvard Business School Case 804-064, October 2003. (Revised January 2009.)  View Details
  • Applegate, Lynda M., and Roger H. Hallowell. "Transforming Singapore's Public Libraries (Abridged)." Harvard Business School Case 805-028, October 2004. (Revised May 2006.)  View Details
  • Applegate, Lynda M., Gabriele Piccoli, and Kathryn Brohman. "TripIt: The Traveler's Agent." Harvard Business School Case 809-059, October 2008.  View Details
  • Applegate, Lynda M., Timothy G Capron, and Paul J Knutson. "The U.S. Record Industry in 1997." Harvard Business School Background Note 398-114, April 1998.  View Details
  • Applegate, Lynda M. "Understanding Securities Markets in the United States and Japan." Harvard Business School Background Note 802-093, March 2002.  View Details
  • Applegate, Lynda M., and Susan Saltrick. "Urban Video Game Academy: Getting in the Game." Harvard Business School Case 807-122, February 2007. (Revised August 2007.)  View Details
  • Applegate, Lynda M. "Urban Video Game Academy: Getting in the Game (TN)." Harvard Business School Teaching Note 808-157, May 2008.  View Details
  • Applegate, Lynda M., Rena Miller, and John N Rei. "Valuing the AOL Time Warner Merger." Harvard Business School Case 802-098, January 2002. (Revised February 2002.)  View Details
  • Applegate, Lynda M., and Maddy Kadish. "Valuing the AOL Time Warner Merger, TN." Harvard Business School Teaching Note 802-232, June 2002.  View Details
  • Applegate, Lynda M., and Meredith Collura. "Ventro: Builder of B2B Businesses (Condensed)." Harvard Business School Case 801-274, December 2000. (Revised July 2001.)  View Details
  • Applegate, Lynda M., and Meredith Collura. "Ventro: Builder of B2B Businesses." Harvard Business School Case 801-042, November 2000. (Revised June 2001.)  View Details
  • Applegate, Lynda M., and Meredith Collura. "Ventro: Builder of B2B Businesses and Ventro: Builder of B2B Businesses (Condensed) TN." Harvard Business School Teaching Note 801-254, March 2001. (Revised July 2001.)  View Details
  • Applegate, Lynda M., and Julie H. Hertenstein. " Westinghouse Electric Corp.: Automating the Capital Budget Process (A). " Harvard Business School Case 189-119, January 1989. (Revised September 1995.)  View Details
  • Applegate, Lynda M., and Julie H. Hertenstein. "Westinghouse Electric Corp.: Automating the Capital Budget Process Series, Teaching Note." Harvard Business School Teaching Note 190-151, March 1990. (Revised December 1995.)  View Details
  • Applegate, Lynda M. " Westinghouse Electric Corp.: Automating the Capital Budgeting Process (A1), Video. " Harvard Business School Video Supplement 890-519, May 1990.  View Details
  • Applegate, Lynda M. " Westinghouse Electric Corp.: Automating the Capital Budgeting Process (A2), Video. " Harvard Business School Video Supplement 890-520, May 1990.  View Details
  • Applegate, Lynda M., and Julie H. Hertenstein. " Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B). " Harvard Business School Supplement 190-068, December 1989. (Revised September 1995.)  View Details
  • Applegate, Lynda M. "Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B), Video." Harvard Business School Video Supplement 890-521, May 1990.  View Details
  • Applegate, Lynda M., and Julie H. Hertenstein. " Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B1). " Harvard Business School Supplement 189-120, January 1989. (Revised September 1995.)  View Details
  • Applegate, Lynda M., and Julie H. Hertenstein. "Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B2)." Harvard Business School Supplement 189-121, November 1989. (Revised June 1995.)  View Details
  • Applegate, Lynda M., and Julie H. Hertenstein. " Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B3). " Harvard Business School Supplement 189-122, January 1989. (Revised September 1995.)  View Details
  • Applegate, Lynda M., Monica Higgins, and Susan Saltrick. "Work is Good: Branding the Employ+Ability Mission." Harvard Business School Case 809-028, July 2008. (Revised September 2008.)  View Details
  • Applegate, Lynda M., and Susan Saltrick. "Worldwide Orphans Foundation." Harvard Business School Case 807-069, December 2006. (Revised March 2007.)  View Details
  • Applegate, Lynda M., and Gabriele Piccoli. "Wyndham International: Fostering High-Touch with High-Tech." Harvard Business School Case 803-092, December 2002. (Revised February 2003.)  View Details
  • Applegate, Lynda M., and Gabriel Piccoli. "Wyndham International: Fostering High-Touch with High-Tech (TN)." Harvard Business School Teaching Note 803-123, January 2003.  View Details
  • Applegate, Lynda M. " Xerox Corp.: Executive Support Systems. " Harvard Business School Case 189-134, January 1989. (Revised March 1990.)  View Details
  • Applegate, Lynda M. "Xerox Corp.: Executive Support Systems, Teaching Note." Harvard Business School Teaching Note 190-182, May 1990.  View Details
  • Applegate, Lynda M., and Donna B. Stoddard. " Xerox Corp.: Leadership of the Information Technology Function (A). " Harvard Business School Case 188-113, March 1988. (Revised September 1995.)  View Details
  • Applegate, Lynda M. "Xerox Corp.: Leadership of the Information Technology Function (A) and (B), Teaching Note." Harvard Business School Teaching Note 189-069, September 1988. (Revised September 1995.)  View Details
  • Applegate, Lynda M. " Xerox Corp.: Leadership of the Information Technology Function (B). " Harvard Business School Case 191-024, July 1990. (Revised October 1995.)  View Details
  • Applegate, Lynda M., and James I. Cash Jr. Xerox Leadership: Patricia " "Tosh"" Barron with an MBA Class, April 10, 1989, Video. Harvard Business School Video Supplement 891-517, July 1991.  View Details
  • Applegate, Lynda M., and Kevin Davis. "Xerox: Outsourcing Global Information Technology Resources." Harvard Business School Case 195-158, April 1995. (Revised June 2002.)  View Details
  • Applegate, Lynda M., Kaitlyn Lyons, and Scott Prozeller. "Ze-gen: Commercializing Clean Tech." Harvard Business School Case 811-014, September 2010. (Revised November 2010.)  View Details
  • Applegate, Lynda M., and Deborah Soule. "Virtual Team Learning: Reflecting and Acting, Alone or With Others." Paper presented at the Academy of Management Annual Meeting, Philadelphia, PA, August 03–08, 2007.  View Details
  • Soule, Deborah, and Lynda M. Applegate. "Knowledge Sharing Practices and Technology Use Norms in Dispersed Development Teams." In Proceedings of the International Conference on Information Systems. April 1, 2001  View Details
  • Applegate, L. M. "Managing in an Information Age." Paper presented at the Academy of Management Annual Meeting, August 01, 1994.  View Details
  • Applegate, L. M. "Information Technology and Business Transformation." Paper presented at the Conference on Organizational Computing, Coordination and Collaboration, February 01, 1992.  View Details
  • Applegate, L. M. "Information Technology and Fast-Cycle Management." Paper presented at the International Conference on Decision Support Systems, June 01, 1991.  View Details
  • Applegate, L. M., and R. O. Mason. "Information Technology and Globalization." Paper presented at the International Conference on Information Systems, January 01, 1991.  View Details
  • Applegate, L. M. "Computer Supported Cooperative Work: A Field Study on Organization Assimilation of Innovation." Paper presented at the Conference on Organizational Computing, Coordination and Collaboration, November 01, 1989.  View Details
  • Applegate, L. M., and J. C. Henderson. "Organization Decision Support: An Interacting Team Perspective." Paper presented at the Conference on Information Systems and Decision Processes, October 01, 1989.  View Details
  • Vogel, D., J. F. Nunamaker, L. M. Applegate, and B. R. Konsynski. "Group Decision Support Systems: Determinants of Success." In DSS-87 Transactions. Paper presented at the International Conference on Decision Support Systems, June 01, 1987.  View Details
  • Applegate, L. M., T. S. Chen, B. R. Konsynski, and J. F. Nunamaker. "Knowledge Management in Organizational Planning." Paper presented at the International Conference on Systems Sciences, January 01, 1987.  View Details
  • Applegate, L. M., and R. O. Mason. "Executive Support Systems for Hospital Strategic Planning." Paper presented at the International Conference on Systems Sciences, January 01, 1987.  View Details
  • Applegate, L. M., B. R. Konsynski, and J. F. Nunamaker. "A Group Decision Support System for Idea Generation and Issue Analysis in Organization Planning." Paper presented at the Conference on Cooperative Work, December 01, 1986.  View Details
  • Applegate, L. M., R. O. Mason, and D. Thorpe. "Design of a Management Support System for Hospital Strategic Planning." Paper presented at the International Conference on Systems Sciences, January 01, 1986.  View Details
  • Applegate, L. M., J. Nunamaker, and B. R. Konsynski. "Idea Generation and Issue Analysis in Organization Planning." Paper presented at the ACM Conference on Computer-Supported Cooperative Work, January 01, 1986.  View Details
  • Applegate, L. M., G. Klein, B. R. Konsynski, and J. F. Nunamaker. "Model Management Systems: Proposed Model Representations and Future Designs." International Conference on Information Systems, December 01, 1985.  View Details
  • Applegate, Lynda M., and G. Klein. "Implementing Model Extraction in a Model Manager." Paper presented at the Operations Research Society of America/The Institute for Management Science Joint Convention, November 1, 1985.  View Details
  • Applegate, Lynda M. "Entrepreneurship Reading: Leading High-Growth Ventures." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8082, 2015.  View Details
  • Applegate, Lynda M. "Entrepreneurship Reading: Becoming an Entrepreneurial Leader." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8051, 2014.  View Details
  • Applegate, Lynda M., and Carole Carlson. "Entrepreneurship Reading: Recognizing and Shaping Opportunities." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8056, 2014.  View Details
  • Applegate, Lynda M., and Carole Carlson. "Entrepreneurship Reading: Developing Business Plans and Pitching Opportunities." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8062, 2014.  View Details
  • Applegate, Lynda M., and Carole Carlson. "Entrepreneurship Reading: Attracting Talent and Building Ecosystems." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8068, 2014.  View Details

Overview My current research builds on past research on the role of information, analytics and technology in transforming business and society. Over the past two years, this research focuses on how organizations partner to build innovation ecosystems that accelerate the transformation process while also building a sustainable future--including addressing the climate change crisis. I am currently studying the evolution of leadership, organization, and governance as innovation partnership ecosystems deal with the increased size and complexity that comes with rapid growth. Keywords: Innovation Ecosystems ; Leadership And Change Management ; Organizational Adaptation ; Innovation and Invention ; Energy ; Entrepreneurship ; Leadership ; Organizations ; Technology ; Strategy ; Technology Industry ; Web Services Industry ; Information Technology Industry ; Information Industry ; Africa ; North and Central America ; Middle East

Managing in an Information Age Lynda M. Applegate's research focuses on the influence of information technology on markets and organizations. Her findings on the evolution of electronic commerce and on the role of information technology as an enabler of flexible and adaptive organizational designs and innovative management control systems have been widely published in the Harvard Business Review , Management Systems Quarterly , Organizational Computing , Information Systems and Decision Processes , and Operations Research , among other journals. Applegate is the author of a custom-published casebook, Managing in an Information Age , an online course, Building E-Businesses , and is co-author of Corporate Information Strategy and Management: The Challenges of Managing in a Networked Economy and Creating Business Advantage in the Information Age .

Overview I currently teach a module in the HBS Owner President Management (OPM) program that is entitled Innovation @Work. The module is designed to provide a general manager perspective on how to lead innovation and transform organizations, industries, and society. The role of information, analytics and technology in enabling the development innovation ecosystems is also discussed. Keywords: Entrepreneurship ; Information ; Innovation and Invention ; Leadership ; Organizations ; Risk and Uncertainty ; Social Enterprise ; Strategy ; Technology

Received the 2019 Robert F. Greenhill Service Award for continued outstanding contributions to the HBS community.

Recipient of the 2019 Lifetime Achievement Award from the Women Presidents Organization.

  • Owner/President Management Program
  • Working Knowledge
  • The Arthur Rock Center for Entrepreneurship
  • electronic markets
  • entrepreneurship
  • information technology
  • network organizations
  • venture creation/development
  • business transformation
  • competitive advantage
  • competitive strategy
  • disruptive technology
  • electronic commerce
  • emerging markets
  • entrepreneurial management
  • entrepreneurial marketing
  • general management

In The News

  • 11 Aug 2014
  • Wall Street Journal

Politics and Dirty Data

  • 17 Dec 2012
  • Harvard Business School

HBS Women Faculty Reflect

  • 28 Mar 2011

You've achieved career success. What's next?

Areas of interest, additional topics.

Brought to you by:

Harvard Business Publishing

Entrepreneurship Reading: Recognizing and Shaping Opportunities

By: Lynda M. Applegate, Carole Carlson

Having an idea is just the first step in an entrepreneurial journey. Turning that idea into a compelling opportunity requires analytical capabilities, passion, and determination. Successful…

  • Length: 39 page(s)
  • Publication Date: Sep 1, 2014
  • Discipline: Entrepreneurship
  • Product #: 8056-PDF-ENG

What's included:

  • Teaching Note
  • Educator Copy
  • Supplements

$8.75 per student

degree granting course

$16.95 per student

non-degree granting course

Get access to this material, plus much more with a free Educator Account:

  • Access to world-famous HBS cases
  • Up to 60% off materials for your students
  • Resources for teaching online
  • Tips and reviews from other Educators

Already registered? Sign in

  • Student Registration
  • Non-Academic Registration
  • Included Materials

Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental concepts in Entrepreneurship. Readings include Interactive Illustrations which help readers master complex concepts quickly. For classroom use in higher education, this Reading is accompanied by a Teaching Note, test bank, and exhibit slides.

Having an idea is just the first step in an entrepreneurial journey. Turning that idea into a compelling opportunity requires analytical capabilities, passion, and determination. Successful entrepreneurs know how to take their ideas and shape them into opportunities to create value for all stakeholders. Beginning with the stories of 3 entrepreneurial journeys, this Reading examines that process of identifying and shaping opportunities. Opportunity recognition and shaping comprise 3 distinct activities: (1) perceiving an unmet market need, or a capability that could meet a need that has yet to be identified; (2) discovering the fit between market needs and the capabilities and resources available to the entrepreneur; and (3) creating a product, service, or solution that can be delivered to a specific market to address a specific need while generating value for all stakeholders. The novelty of an entrepreneurial opportunity-whether in market need or in skills needed to execute-- influences the level of uncertainty in the assumptions that the entrepreneur must make in shaping the opportunity, which, in turn, influences the level of risk. After sharing the journeys of 3 entrepreneurs, this Reading explores how entrepreneurs identify opportunities and ends by discussing how they shape them by crafting business models and identifying risks and uncertainty. Although entrepreneurial ventures are usually formed in an iterative rather than a sequential manner-the founders are engaged in multiple parts of the new-venture-formation process simultaneously-this Reading lays out sequential steps for simplicity.

This reading includes 2 Interactive Illustrations. "Identifying Growth Opportunities" demonstrates how ventures make strategic growth decisions. "SalesLogic Business Model Comparison" dynamically compares three business models a company is considering as it contemplates how best to grow. The reading concludes with two Supplemental Readings. "Designing an Entrepreneurial Apprenticeship," identifies approaches entrepreneurs can use to develop the experience and networks needed to recognize and shape opportunities. "Comparing Business Models," includes the second interactive exercise.

Learning Objectives

Understand the process entrepreneurs use to generate ideas for new businesses and shape them into opportunities supported by a business model.

Compare examples of how entrepreneurs have navigated the process of recognizing and shaping opportunities.

Understand the difference between intuitive and analytical thinking and the role of each in recognizing and shaping opportunities.

Examine approaches for converting a business model to a cash flow forecast

Learn approaches for managing risk and uncertainty when launching new ventures

Sep 1, 2014

Discipline:

Entrepreneurship

Harvard Business Publishing

8056-PDF-ENG

We use cookies to understand how you use our site and to improve your experience, including personalizing content. Learn More . By continuing to use our site, you accept our use of cookies and revised Privacy Policy .

developing business plans and pitching opportunities

IMAGES

  1. How to Engineer a Perfect Business Pitch

    developing business plans and pitching opportunities

  2. What is business development? Ultimate guide and strategy

    developing business plans and pitching opportunities

  3. How to create a perfect Business Plan? Steps to create a successful plan

    developing business plans and pitching opportunities

  4. Creating a Winning Business Plan: 7 Essential Steps

    developing business plans and pitching opportunities

  5. Steps to prepare your business pitch for investors

    developing business plans and pitching opportunities

  6. Differences Between A Pitch And A Business Plan

    developing business plans and pitching opportunities

VIDEO

  1. BUSINESS PITCHING VIDEO

  2. BUSINESS PITCHING VIDEO l MPU3222 Foundation of Entrepreneurship Inculturation

  3. Pitching My Business to Investors with Game Changers London

  4. Business Pitching ENT501

  5. BUSINESS PITCHING VIDEO

  6. Pitching business ideas to the Barstool sales team

COMMENTS

  1. Entrepreneurship Reading: Developing Business Plans and Pitching

    "Developing Business Plans and Pitching Opportunities" explains how to translate a business model into a compelling business plan and pitch. The Reading introduces the concept of entrepreneurial planning and the current debates about its role in early-stage ventures.

  2. How to Pitch a Business Idea: 5 Steps

    How to Pitch a Business Idea 1. Know Who You're Pitching Some entrepreneurs try to get in front of every investor, despite their industry expertise or firm's investment stage. Consider that, when you accept an investment, it's about more than money; you enter a partnership.

  3. Entrepreneurship Reading: Developing Business Plans and Pitching

    "Developing Business Plans and Pitching Opportunities" explains how to translate a business model into a compelling business plan and pitch. The Reading introduces the concept of...

  4. Developing Business Plans and Pitching Opportunities

    Learning Objective : 1. Understand how to translate a business model into a well-crafted plan and pitch 2. Decide how to select from business plan and pitch types to most effectively convey...

  5. Guide to Business Pitching (With Video)

    Show Transcript Video: How To Create the Perfect Elevator Pitch - Plus Examples Jenn, a certified career coach, helps you tell a compelling story about who you are and where you are going in under two minutes. Business pitching is a common method for proposing new ideas and gaining support for them.

  6. How To Write A Business Plan (2024 Guide)

    Describe Your Services or Products. The business plan should have a section that explains the services or products that you're offering. This is the part where you can also describe how they fit ...

  7. Entrepreneurship Reading: Developing Business Plans and Pitching

    Applegate, Lynda M., and Carole Carlson. "Entrepreneurship Reading: Developing Business Plans and Pitching Opportunities." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8062, 2014 ...

  8. The Business Plan Pitch

    A simple five step business plan pitch format has five steps. When entrepreneurs have a chance to engage with targeted investors, they usually have a limited amount of time to convince those investors to consider their investment opportunity.

  9. Entrepreneurship Reading: Developing Business Plans and Pitching

    'Developing Business Plans and Pitching Opportunities' explains how to translate a business model into a compelling business plan and pitch. The reading introduces the concept of entrepreneurial planning and the current debates about its role in early-stage ventures.

  10. PDF Analyzing and Pitching Opportunities Tool

    The first is a business case or business plan pitch—a compelling presentation that can be used to pitch a business plan to investors (inside or outside your business) and to customers, partners, or key employees. The second is an elevator pitch—a brief one-paragraph description of a new business or opportunity.

  11. Business Plan: What It Is + How to Write One

    And How to Create One. 1. Executive summary. This is a short section that introduces the business plan as a whole to the people who will be reading it, including investors, lenders, or other members of your team. Start with a sentence or two about your business, your goals for developing it, and why it will be successful.

  12. 12.2: Approaches for Developing Business Plans

    He recommends pitching the idea first and then developing a full-blown plan. As noted above, we completely agree with that assertion and have used a similar approach for years. The FAD template, the Business Plan Overview template, the executive summary, the business presentation, and the full-blown business plan are in reality prototypes of ...

  13. Identifying and Evaluating Opportunities

    Topic 1 Evaluating Opportunities Entrepreneurship Reading: Recognizing and Shaping Opportunities provides an overview of the process entrepreneurs use to get and develop the ideas that they formalize and refine in their business plans.

  14. Entrepreneurship Reading: Developing Business Plans and Pitching

    Entrepreneurship Reading: Developing Business Plans and Pitching Opportunities, Exhibit Slides By: Lynda M. Applegate, Carole Carlson Debrief Slides for Product #8062.

  15. Canvas, Models, & Plans

    Guidance for Developing your Canvas, Model, or Plan. A business canvas or plan typically serves as the framework that directs your information and data seeking. While a compelling pitch is critical for hooking investors, a solid business canvas/plan and business model is essential for acing the subsequent due diligence process. Learn how to ...

  16. Lynda M. Applegate

    Developing Business Plans and Pitching Opportunities Attracting Talent and Building Ecosystems Financing Entrepreneurial Ventures Partnering with Venture Capitalists Experimenting in the Entrepreneurial Venture Selling and Marketing in the Entrepreneurial Venture Leading High-Growth Ventures Launching Global Ventures

  17. Developing Business Plans and Pitching Opportunities

    Because the business plan has an external audience (often potential investors), its development requires that the entrepreneur describe the opportunity and how it will be pursued in a coherent plan that answers three key questions: Why this? In other words, why is this a good opportunity to pursue?

  18. QUIZ 7--Developing Business Plans and Pitching Opportunities

    QUIZ 7--Developing Business Plans and Pitching Opportunities According to the article, what are a "business plan" and a "business pitch" and an "elevator pitch"? Click the card to flip 👆 A business plan is a document that articulates the proposed venture's business model and provides significant additional detail

  19. Developing Business Plans and Pitching Opportunities

    A type of business plan that describes the unmet needs of early adopter customers; the product, service, or solution that will be developed to address these needs; and the value proposition and benefits that will be delivered. Go to market plans. A type of business plan that defines the key activities and milestones that must be accomplished as ...

  20. Entrepreneurship Reading: Recognizing and Shaping Opportunities

    Having an idea is just the first step in an entrepreneurial journey. Turning that idea into a compelling opportunity requires analytical capabilities, passion, and determination. Successful entrepreneurs know how to take their ideas and shape them into opportunities to create value for all stakeholders. Beginning with the stories of 3 entrepreneurial journeys, this Reading examines that ...

  21. Developing Business Plans and Pitching Opportunities

    Developing Business Plans and Pitching Opportunities 5.0 (1 review) Term 1 / 15 What 3 things does a business model help the entrepreneur analyze? Click the card to flip 👆 Definition 1 / 15 Strategic positioning, capabilities and resources needed to execute the strategy, value proposition for all stakeholders Click the card to flip 👆 Flashcards

  22. Developing Business Plans and Pitching Opportunities

    Study with Quizlet and memorize flashcards containing terms like Entrepreneurs, Success in launching a new business depends on an entrepreneur's ability to communicate clearly, Business plans 25-40+ pages and more.

  23. Entr Quiz 3: Developing Business Plans and Pitching Opportunities

    The process of writing a business plan enables entrepreneurs and founding teams to debate critical assumptions they are making and to identify areas of uncertainty 3. Projected milestones: are used to identify resources needed and to develop cash flow forecasts, which determine how much financing must be raised, when it will be needed, and the ...