8th & Walton

What Is a Joint Business Plan (JBP)? Benefits & Best Practices

By 8th & Walton | on October 2, 2022

From small businesses to large corporations, the most successful companies begin and stick with a clear business plan. When a company defines its goals, lays out a path to meet objectives, and agrees on financial spending and expectations, it creates a shared vision and accountability to succeed.

Many businesses experience greater growth when partnering with another business. In the supplier and retailer relationship, both parties working independently would be detrimental. To create a mutually beneficial partnership, they must begin by defining each company’s responsibilities, expectations, and needs in a joint business plan.

What Is a Joint Business Plan?

A joint business plan (JBP) is the collaborative process of planning between a retailer and a supplier in which both companies agree on short-term and long-term objectives, financial goals, growth, and shared business initiatives for profitability.

Joint business planning focuses on agreeing on common objectives and aligning on a single goal or set of goals. The companies in the joint business plan must work together to accomplish a shared vision.

What Is the Purpose of a Joint Business Plan?

For retailers and suppliers, having a joint business plan can create a win-win strategy in growing consumer sales. An effective JBP allows suppliers to build stronger relationships with their retailers so both parties can mutually support and benefit from each other.

When a retailer and supplier recognize each others’ needs and agree on common goals, they can share insights to support each other and improve sales, customer growth, and processes.

How Does a Joint Business Plan Work?

Two companies can come together with a joint business plan because they have one thing in common: a shared shopper . Whether it is a supplier partnering with a retailer or a children’s clothing company partnering with a toy manufacturer, having the same target audience is the first element that brings the companies together.

The companies considering a joint business venture should then share their individual business plans and discuss their mutual growth opportunities. This is where the general goals and areas of support can be defined. Specific tactics and category strategies can also be fleshed out in early discussions before moving to the formal process.

Once both companies are in agreement that the partnership will be mutually beneficial, the joint business plan can be created. Formal contracts are drawn up, approved, signed, and the plan is ready to be executed. Periodic reviews and necessary adjustments to the JBP are recommended as needed.

Benefits of Joint Business Planning

Why enter into a joint business plan with another company? The benefits can be not only financial but educational as well:

  • Aligning goals.  For a retailer/supplier joint business plan, being aligned on goals creates clarity on all other areas of the business. Defining expectations on all areas from marketing to supply chain to sales goals leaves minimal area for questions. Agreeing on goals, no matter how and when they are measured, keeps both parties accountable and benefits both to meet expectations.
  • Shared resources and exposure. Partnering with another company can bring a new audience and a new platform. In a simple retailer/supplier joint business plan, the retailer can introduce the supplier’s product to its core shoppers. At the same time, shoppers loyal to the supplier’s product or brand can be introduced to the retailer’s store and website for the first time.
  • Greater return on investment.  By partnering with another company with a shared vision, the benefits above will provide a better ROI when the plan is executed correctly.

Joint Business Planning Best Practices

How can companies ensure their joint business plan is a good fit for both parties? These are some best practices to include in preparation for entering into the partnership:

1. Align Internally First

Before entering into a joint business plan with another company, all members of the business must agree on the benefits of the partnership. Recognizing the advantages and seeing the bigger picture is key. When employees are in alignment within the company, it will be easier to align with the partnering company on the shared vision of the joint business plan.

2. Create the Plan Together

When two businesses enter into a partnership, the joint business plan should not be built by only one. A company sending another a complete plan or just a form to fill out is not collaborative. Both companies need to build the plan from the ground up. Collaborating in the development of the joint business plan is just as important as executing the plan itself.

3. Set Specific Goals

Expectations for success in the partnership need to be specific. “We need to grow sales” or “production costs will decrease” are good goals, but too general. Keep specifics in your plan that are as specific as they are realistic. If one company wants to grow sales by 40% in the next quarter, this should be spelled out in the joint business plan so get early support or push back from the other company.

4. Assign a Metric to Each Goal

Putting a metric with a goal keeps the company accountable to the mission of the joint business plan. For example, if the goal is to grow sales by 40% in the next quarter, it would be wise to assign a weekly growth metric. If the metric is too low over a few weeks, the plan shows that action needs to be taken immediately in order to meet the 40% sales growth goal for the quarter.

5. Communicate Responsibility and Accountability

The joint business plan is the place to eliminate all guesswork. If Company A is responsible for providing labels to Company B, be very specific about the responsible parties. Clarify that the packaging coordinator of Company A will mail the labels to the warehouse manager of Company B on the first of the month.

6. Include Risks and Solutions

Planning for setbacks is key to planning for success. The joint business plan should include any possible risks or obstacles foreseen by either company. Having solutions in place for multiple scenarios makes the plan easier to execute.

7. Constantly Evaluate the Relationship

Joint business plans work better with trust, mutual respect, and a great working relationship. Keeping the relationship healthy between the companies and individuals relying on each other brings more success to the overall plan. Monitor the relationship periodically and work to resolve conflicts as they arise.

Joint Business Plans at Walmart

Walmart works with its suppliers to create plans for sales and category growth. The company relies on suppliers to bring insights to the table to spot trends and get in front of potential gaps in the business.

Back in 2011, Walmart created a joint business plan with Proctor and Gamble to pick up lost sales in air fresheners. This category was down over 2% across the chain, but P&G brought insights to Walmart on how consumers were purchasing throughout the industry.

Consumers had no problem going to Walmart for aerosol sprays for under a dollar, but would then go to specialty stores to purchase expensive candles in the same scent. Through communicating through the joint business plan, Walmart was able to create excitement around higher price-point items and show the shared shopper they could purchase the extra items in one store.

Positive business collaborations can be extremely beneficial in growing retail sales. Two companies sharing a common vision can build on each other’s best practices and support each other to mutually win at the register.

Suppliers looking for support in their Walmart business have found great collaboration with 8th & Walton. Our team of experts supports suppliers to improve reporting, analytics, supply chain, accounting, and more. To begin a great collaboration with us, request a free 15-minute consultation this week.

About the Author

modelo joint business plan

8th & Walton consists of retail industry experts with a combined 200+ years of Walmart and Walmart supplier experience. Having helped hundreds of CPG companies in their efforts to be better supplier partners to the world's most influential retailer, the 8th & Walton editorial team prides itself on being a go-to resource for Walmart supplier news and insights.

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Canal do Consultor

JBP (Joint Business Plan): o que é e como usá-lo para fazer um planejamento eficiente

mar 23, 2023 | Sem categoria | 0 Comentários

modelo joint business plan

No artigo de hoje, descubra o que é um Joint Business Plan , conhecido também como JBP , uma abordagem estratégica que está se disseminando cada vez mais no Brasil.

Confira ainda as melhores dicas para que esse tipo de planejamento de parceria entre duas empresas siga da melhor maneira possível, com o alinhamento de expectativas e ações.

O que é um Joint Business Plan?

Afinal, o que é um Joint Business Plan (JBP) ? Você já ouviu falar esse nome?

Primeiramente, vamos entender o significado desse termo. Em inglês, quer dizer “Plano de Negócios Conjunto” . Ou seja, é um planejamento feito em parceria com duas empresas, geralmente indústria e varejo. Elas alinham, entre si, ações que serão executadas a médio e longo prazo. 

Em outras palavras, o Joint Business Plan é uma forma de fazer com que ambas as empresas andem juntas em busca de resultados positivos para todos , inclusive o cliente final.

Para que serve?

Antes de mais nada, é importante lembrar que varejo e indústria são segmentos que se complementam e que têm objetivos comuns de alcançar faturamento.

Sendo assim, por que não trabalhar juntos para chegar aos resultados desejados? É para isso que serve o Joint Business Plan (JBP) .

Essa estratégia não é exatamente nova, porém vem ganhando cada vez mais espaço no mercado, principalmente nos últimos anos. 

Como já mencionei anteriormente, essa ferramenta é utilizada com o objetivo de trazer benefícios para ambas as partes e também para os consumidores finais. Forma-se, então, uma parceria, facilitando o alcance dos resultados. 

Quais são as vantagens do Joint Business Plan?

Essa estratégia possui diversos benefícios , como você verá abaixo:

1) Aumento do faturamento:

Em primeiro lugar, o aumento do faturamento. Muitos negócios apenas seguem o fluxo para aumentar vendas. Porém, muitas vezes, as estratégias não são bem-sucedidas. 

Por isso, com o plano de negócios , a indústria e varejo podem fazer estudos aprofundados e se ajudar mutuamente para chegar ao objetivo desejado.

Sendo assim, esse é o principal benefício do JBP . 

2) Ganho de produtividade:

Do mesmo modo, uma vantagem que podemos notar é o ganho de produtividade, já que as empresas trabalham em conjunto, compartilhando conhecimento, inovação e tecnologia.

Como resultados, as duas empresas ganham tempo e vantagem em relação a outros concorrentes. 

3) Relacionamento próximo:

Na grande maioria das vezes, as conversas entre indústria e varejo se resumem apenas a discussões sobre preços de produtos. 

Contudo, com um plano de negócios bem estruturado, é possível aprofundar esse relacionamento, criando uma aliança mais fortalecida.

Aqui, a ideia é ter uma visão de longo prazo, que vá além das conversas cotidianas e que possa gerar muitos frutos positivos para ambas as partes. 

4) Eficiência logística:

Outro benefício é a maior eficiência logística, já que os problemas envolvendo essa parte são bastante comuns em toda a cadeia (desde a indústria, passando pelo varejo, até o consumidor final).

A boa notícia é que a criação de um JBP que alinhe os diferentes grupos envolvidos pode reduzir essas dificuldades, resultando assim, em entregas mais rápidas aos consumidores.

Resumindo, os benefícios do Joint Business Plan são muitos:

  • Aumento de faturamento;
  • Fortalecimento da marca;
  • Criação de novos produtos;
  • Desenvolvimento tecnológico;
  • Expansão de canais de vendas;
  • Criação de novos canais de vendas ;
  • Aumento do ticket médio dos produtos.

Agora que você já conhece todos os diferenciais do JBP , veja a seguir como montar um bom plano de negócios e aplicá-lo de forma eficiente. 

Como aplicar o JBP para fazer um planejamento eficiente?

É fato que elaborar um Joint Business Plan de sucesso pode ser desafiador.

Por isso, separei aqui algumas dicas incríveis para você aplicar essa ferramenta de forma eficiente e, assim, ter mais sucesso no planejamento.

1) Escolha uma empresa parceira:

Em primeiro lugar, é preciso escolher a empresa parceira que trabalhará em conjunto na construção do JBP .

Para isso, é essencial criar uma relação de confiança e comprometimento, afinal, serão compartilhadas informações confidenciais, pesquisas comportamentais, planos de crescimento, enfim, inúmeros dados estratégicos.

Sem confiança e colaboração de ambas as partes, o plano de negócios não terá sucesso.

2) Forme equipes multidisciplinares:

Em seguida, será necessário criar equipes multidisciplinares, que atuaram na criação e execução de um bom plano de negócios. 

Essas equipes devem incluir profissionais de planejamento, vendas, atendimento, logística, entre outros. 

Isso fará toda a diferença para que as empresas não se esqueçam de nenhum aspecto relevante durante a elaboração, e para que o JBP seja bem-sucedido. 

3) Comece priorizando objetivos:

Depois, o processo segue com cada parte envolvida compartilhando seus objetivos, interesses e necessidades, além de concordar que é preciso fazer um trabalho conjunto para ter bons frutos. 

Com isso, o resultado final será um plano que todos desejam seguir, afinal se veem representados nele.

Um erro muito comum é criar planos unilaterais, ou seja, pensados somente pelo varejo ou pela indústria, sem levar em conta a outra parte.

Além disso, é preciso focar no longo prazo, pensando de maneira realmente estratégica e voltada para o futuro. Sendo assim, um plano de negócios desse tipo pode ter duração de um a três anos, envolvendo atividades contínuas.

4) Levante dados:

Em seguida, é o momento de levantar dados, analisando o comportamento dos consumidores e do mercado de atuação. 

Isso é fundamental para que as estratégias criadas sejam bem embasadas.

5) Compartilhe informações e crie o plano:

Nesta fase, as equipes se juntam para apresentar os dados levantados, compartilhando ideias sobre cada questão.  

Essa reunião também pode ser aproveitada para fazer a criação do plano de negócios, com foco colaborativo. Aqui, também deve ser firmado um compromisso entre ambos os negócios.

6) Defina responsáveis:

Por mais que a estratégia seja colaborativa, é importante que cada parte tenha seus responsáveis.

Eles irão fazer o acompanhamento dos objetivos em cada etapa do plano de negócios,  além de análises e ajustes nas definições conforme os resultados que estão sendo obtidos.

7) Registre as definições:

Por fim, crie um documento para registrar as definições, incluindo todas as iniciativas, os membros responsáveis por cada tarefa, os recursos necessários, o cronograma de desenvolvimento e as métricas que serão analisadas.

Dessa forma, com etapas claras a se seguir, ficará muito mais fácil engajar a equipe no cumprimento do JBP e ter resultados positivos.

modelo joint business plan

Em suma, desenvolver um plano de negócios conjunto é apenas o primeiro passo para que a indústria e o varejo trabalhem de maneira colaborativa para obter melhores resultados.

Espero que você tenha achado essas dicas úteis para o seu negócio. Elas são fundamentais para garantir mais eficiência no planejamento. 

Porém, vale lembrar que a verdadeira chave para o sucesso de um Joint Business Plan é o relacionamento.

Um bom relacionamento entre as partes faz toda a diferença na execução das estratégias, principalmente quando as empresas possuem culturas diferentes. Nesse caso, o papel das lideranças de ambos os lados é imprescindível! 

Para não perder nenhum conteúdo relevante e de qualidade, continue sempre acompanhando o Canal do Consultor .

Acesse também o meu canal do YouTube e, se precisar esclarecer alguma dúvida, deixe um comentário por aqui ou me mande uma mensagem no meu Instagram .

Até a próxima!

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Joint Business Plan (JBP): Benefits, Best Practices & Objectives

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Last Updated on November 28, 2023 by Arif Chowdhury

Imagine two retail brands, each with their own unique strengths and market presence. Now picture the joint business venture, with two partnering business partners, joining forces to conquer a new market together through joint ventures. This is the power of partnering with other teams in a company – a joint business plan , where executive summaries are created to outline shared goals and maximize potential.

Collaboration is vital in today’s competitive industry landscape. By forming joint ventures, companies can pool their resources, expertise, and networks to unlock new opportunities, expand their reach, and drive growth like never before.

Joint ventures allow companies to collaborate and create stronger teams , leading to increased success. A joint business plan serves as the blueprint for this collaborative venture, outlining key objectives, strategies, and tactics that both parties will execute together.

A well-crafted joint business plan typically includes an executive summary that outlines the purpose and scope of the collaboration. It also details specific marketing initiatives such as promotions or product launches aimed at capturing the target market’s attention. It covers aspects like distribution channels, branding efforts, and sales projections to ensure alignment between both parties.

In this blog post series on joint business plans, we will explore the importance of collaboration in driving success for retailers and companies in today’s fast-paced retail industry. Collaboration is crucial for the success of ventures in the retail industry.

We will delve into the key components of an effective joint business plan and provide real-life examples to illustrate its impact. So buckle up as we embark on this exciting journey towards collaborative success!

Benefits of implementing a joint business plan

Implementing a joint business plan can bring numerous benefits to retailers and companies involved in the venture. Let’s explore some of these advantages in detail:

1. Increased Alignment and Synergy between Partners

One of the key benefits of implementing a joint business plan is the increased alignment and synergy between partners. When all parties in a joint venture are working towards a shared goal, it becomes easier to align joint venture strategies , joint venture objectives, and joint venture activities.

Why teamwork is vital for joint business?

This alignment fosters collaboration and teamwork in the venture, allowing partners to leverage each other’s strengths and expertise.

  • Better coordination between teams.
  • Shared vision leads to improved decision-making.
  • Enhanced trust and mutual understanding.

Example: Imagine two companies collaborating on a marketing campaign. With a joint venture business plan in place, both companies can align their messaging, target audience, and promotional activities for maximum impact.

2. Enhanced Communication and Coordination

Another significant benefit of a joint business plan is the improvement in communication and coordination among partners.

Clear channels of communication are established, ensuring that information flows seamlessly between all parties involved. This enhanced communication enables faster problem-solving, timely decision-making, and efficient resource allocation.

  • Regular meetings facilitate open dialogue.
  • Improved sharing of information and knowledge.
  • Quick resolution of conflicts or issues.

Example: In a joint business plan between a manufacturer and distributor, regular communication helps them stay updated on market trends, customer feedback, and inventory levels. This enables them to make informed decisions regarding production volumes, delivery schedules, and product promotions.

3. Improved Resource Allocation and Cost Optimization

Implementing a joint business plan allows partners to optimize resource allocation effectively. By pooling resources together strategically, partners can reduce duplication of efforts while maximizing efficiency.

Resource Allocation and Cost Optimization for joint business

This collaborative approach also helps in identifying cost-saving opportunities by streamlining processes or leveraging economies of scale.

  • Shared resources lead to reduced costs.
  • Elimination of redundant activities.
  • Efficient use of available assets.

Example: Two companies in the logistics industry can collaborate on a joint business plan to optimize their transportation routes, thereby reducing fuel costs, minimizing delivery times, and maximizing the utilization of their fleets.

Recommended Reading: Esthetician Business Plan [Free Downloadable Template]

Best practices for successful joint business planning

1. establishing clear goals and objectives.

To ensure a successful joint business plan, it is crucial to establish clear goals and objectives . This means clearly defining what you want to achieve together with your partner or stakeholders. By setting specific targets, you can align your efforts towards a common purpose.

One way to do this is by using category management principles. This involves analyzing market trends, consumer behavior, and competitive landscape to identify opportunities for growth. By understanding the category dynamics, you can develop strategies that capitalize on market trends and consumer preferences.

2. Regular Communication and Feedback Among Stakeholders

Effective communication is key in any collaborative effort, including joint business planning. Regularly communicating with your partners and stakeholders helps maintain alignment and fosters a sense of shared responsibility.

By providing feedback throughout the planning process, you can address any issues or concerns promptly. This allows for adjustments to be made in real-time, ensuring that everyone remains on track towards achieving their goals.

3. Creating a Structured Timeline with Defined Milestones

A structured timeline with defined milestones is essential for keeping joint business planning on track. Breaking down the plan into smaller, manageable tasks helps ensure progress is made consistently.

Structured Timeline with Defined Milestones is essential for any business success

Consider creating a Gantt chart or project timeline that outlines key activities, deadlines, and responsible parties. This visual representation provides clarity on the sequence of tasks and allows for better coordination among team members.

Establishing milestones helps measure progress along the way. Celebrating these achievements boosts morale and keeps everyone motivated throughout the planning process.

4. Developing a Win Strategy

A win strategy focuses on identifying how both parties involved can benefit from the joint business plan. It aims to create mutually beneficial outcomes that drive growth for all stakeholders.

When developing a win strategy, consider factors such as market share gains, revenue growth opportunities, cost savings through economies of scale, or access to new markets or distribution channels.

Recommended Reading: Dump Truck Business Plan [Free Downloadable Template]

Evaluating the progress of a joint business plan

To ensure the success of a joint business plan, it is crucial to regularly evaluate its progress. This evaluation allows you to monitor key performance indicators (KPIs), conduct reviews and assessments, and make necessary adjustments to stay on track.

Monitoring Key Performance Indicators (KPIs)

Monitoring KPIs is an essential step in evaluating the progress of a joint business plan. These performance metrics provide valuable insights into the effectiveness of your plan and help you gauge its success. By tracking KPIs, such as sales growth, revenue generated, or customer satisfaction levels, you can assess whether your joint business plan is delivering the desired results.

Some key performance indicators that are commonly monitored include:

  • Sales performance: Keep an eye on how well your products or services are selling. Track factors like sales volume, average transaction value, and conversion rates.
  • Promotional effectiveness: Evaluate the impact of marketing campaigns and promotions on driving sales. Measure metrics like click-through rates, website traffic generated from promotions, or coupon redemption rates.
  • Product performance: Assess how well specific products are performing in terms of sales numbers, customer feedback, or market share gained.
  • Customer satisfaction: Monitor customer feedback and ratings to determine if your joint business plan is meeting their expectations.

Conducting Regular Reviews and Assessments

Regular reviews and assessments are vital for evaluating the progress of a joint business plan. Schedule periodic meetings with all stakeholders involved in the partnership to discuss achievements, challenges faced, and areas that require improvement.

These reviews provide an opportunity to analyze data collected from KPI monitoring and gather insights from each party’s perspective.

During these sessions:

  • Share research findings: Present any relevant market research or consumer insights that can inform decision-making processes.
  • Discuss results achieved: Review the outcomes achieved so far based on set goals and objectives outlined in the joint business plan.
  • Identify bottlenecks and risks: Identify any obstacles or risks that may be hindering progress and brainstorm potential solutions.
  • Collaborate on adjustments: Work together to determine necessary adjustments or modifications to the joint business plan, ensuring it remains aligned with changing market dynamics.

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Making Necessary Adjustments to Stay on Track

Flexibility is key when evaluating the progress of a joint business plan. As you monitor KPIs and conduct reviews, you may identify areas where adjustments are required to maximize success. Making these necessary adjustments allows you to adapt your strategies, overcome challenges, and capitalize on emerging opportunities.

Consider the following steps for making adjustments:

  • Analyze data: Examine the data collected from KPI monitoring and reviews to identify trends or patterns that require attention.
  • Identify areas for improvement: Pinpoint specific areas within the joint business plan that need adjustment based on performance gaps or changing market conditions.
  • Collaborate with partners: Engage in open discussions with your partners to gather their input and insights regarding potential adjustments.
  • Develop action plans: Create detailed action plans outlining the necessary steps to implement changes effectively.
  • Monitor results: Continuously monitor the impact of these adjustments on performance metrics and assess their effectiveness.

By regularly evaluating the progress of your joint business plan, monitoring KPIs, conducting reviews, and making necessary adjustments, you can enhance its chances of success. This iterative process ensures that your joint business plan remains aligned with evolving market dynamics and increases your likelihood of achieving mutually beneficial outcomes.

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Finding the right partner for joint business planning

Identifying the ideal partner for joint business planning is crucial to the success of any collaborative endeavor .

It requires careful consideration of various factors, including complementary strengths and expertise, compatibility in terms of values and culture, as well as conducting due diligence before entering into an agreement.

Identifying Complementary Strengths and Expertise

When seeking a business partner for joint business planning, it’s essential to identify individuals or organizations with complementary strengths and expertise. This means looking for partners who possess skills and resources that complement your own.

For example, if you’re a manufacturer looking to expand your distribution channels, partnering with a retailer or distributor who has established relationships with consumers can be highly advantageous.

Consider the following when assessing complementary strengths:

  • Look for partners who excel in areas where you may have limitations or gaps.
  • Seek out individuals or organizations that bring unique perspectives and capabilities to the table.
  • Evaluate potential partners based on their track record of success in relevant areas.

Assessing Compatibility in Terms of Values and Culture

In addition to complementary strengths, compatibility in terms of values and culture is vital for a successful partnership. When embarking on joint business planning, you’ll be working closely together towards shared goals.

Therefore, aligning values and having a similar organizational culture can foster effective collaboration.

Here are some considerations when assessing compatibility:

  • Evaluate whether your partner shares similar core values such as integrity, transparency, and customer-centricity.
  • Assess whether there is alignment in terms of long-term objectives and vision.
  • Consider how well your respective cultures will blend together to create a harmonious working relationship.

Conducting Due Diligence Before Entering into an Agreement

Before finalizing any partnership agreement, it’s crucial to conduct thorough due diligence. This involves gathering information about potential partners to ensure they are reliable, trustworthy, financially stable, and have a good reputation within their industry.

Here are some steps to consider during the due diligence process:

  • Research: Conduct extensive research on potential partners, including their history, financials, and reputation.
  • References: Reach out to their existing or past business partners to gather insights into their reliability and performance.
  • Legal Assistance: Engage legal professionals to review contracts and agreements to ensure they protect your interests.
  • Pilot Projects: Consider starting with small-scale pilot projects to test compatibility before committing to a long-term partnership.

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Maintaining a common vision and strategic objectives

To ensure the success of a joint business plan, it is crucial to maintain a common vision and strategic objectives with your partner. This involves aligning long-term goals and ensuring a shared understanding of strategic priorities. By continuously reinforcing the importance of collaboration, you can foster a strong partnership that drives mutual growth.

Aligning Long-Term Goals with the Partner’s Vision

When embarking on a joint business plan, it is essential to align your objectives with your partner’s vision.

This alignment ensures that both parties are working towards a common goal and have a clear understanding of each other’s expectations. By taking the time to understand your partner’s vision, you can identify areas where your goals intersect and collaborate effectively.

Ensuring Shared Understanding of Strategic Priorities

In order to execute a successful joint business plan, it is vital to establish shared understanding of strategic priorities.

This involves open communication and regular discussions about the strategies and tactics that will be employed to achieve desired outcomes. By aligning your strategies with those of your partner, you can create synergy and maximize the impact of your joint efforts.

Continuously Reinforcing the Importance of Collaboration

Collaboration is key in any joint business plan, as it allows for the pooling of resources, expertise, and networks. To maintain effective collaboration throughout the partnership, it is important to continuously reinforce its importance.

This can be done through regular check-ins, open communication channels, and providing support where needed. By fostering an environment that encourages collaboration, you can build trust and strengthen the relationship with your partner.

Maintaining a common vision and strategic objectives in a joint business plan requires strong leadership and effective strategy execution. It involves aligning long-term goals with your partner’s vision, ensuring shared understanding of strategic priorities, and continuously reinforcing the importance of collaboration.

You raise the chance of reaching win-win results if you keep this alignment throughout the collaboration. Recall that effective collaborative company planning needs constant communication and a dedication to collaborating to achieve shared objectives.

Recommended Reading: Pink Friday Small Business: Boost Sales with Events

Resources to help you get started with joint business planning

Creating a joint business plan can seem like a daunting task, but fear not! There are plenty of resources available to assist you in this process.

Let’s explore some of these resources that can help you get started with joint business planning.

Online Templates for Creating Joint Business Plans

One helpful resource is the availability of online templates specifically designed for creating joint business plans. These templates provide a structured framework that allows you to outline your goals, strategies, and actions in a clear and organized manner.

With pre-defined sections and prompts, these templates make it easier for you to navigate through the planning process.

  • Saves time and effort by providing a ready-made structure.
  • Ensures consistency and completeness in your joint business plan.
  • Provides guidance on what information to include in each section.
  • May lack customization options for unique business needs.
  • Requires careful adaptation to fit your specific partnership dynamics.

Industry-Specific Case Studies Showcasing Successful Collaborations

Another valuable resource is industry-specific case studies that showcase successful collaborations between businesses. These case studies offer real-life examples of how joint business planning has been implemented effectively across various industries.

By examining these success stories, you can gain insights into best practices, challenges faced, and strategies employed by others in similar partnerships.

  • Offers practical examples that demonstrate the benefits of joint business planning.
  • Provides inspiration and ideas for implementing collaborative strategies.
  • Helps identify potential pitfalls and ways to overcome them.
  • May not directly align with your unique partnership situation.
  • Limited availability of industry-specific case studies may restrict options for certain sectors.

Expert Guides on Effective Partnership Management

To further support your joint business planning efforts, expert guides on effective partnership management are available as well. These guides provide comprehensive advice on building strong partnerships, fostering collaboration, managing conflicts, and maximizing mutual benefits.

They offer valuable insights from experienced professionals who have navigated the complexities of joint business planning.

  • Offers expert advice and proven strategies for successful partnership management.
  • Provides step-by-step guidance on various aspects of joint business planning.
  • Helps you avoid common pitfalls and challenges associated with partnerships.
  • Requires careful adaptation to your specific partnership dynamics.
  • May not address industry-specific nuances or challenges.

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Frequently Asked Questions (FAQs)

Can any type of business benefit from joint business planning.

Absolutely! Joint business planning is applicable across industries and sectors. Whether you’re a small startup or an established corporation, collaborating with another company through joint business planning can bring numerous benefits such as increased market share, cost savings through shared resources, access to new customer segments, enhanced product offerings, and improved overall competitiveness.

How do I find the right partner for joint business planning?

Finding the right partner for joint business planning starts with identifying companies that complement your strengths and fill gaps in your capabilities. Look for organizations with similar values and strategic objectives but different areas of expertise that can add value to your offerings.

Networking events, industry conferences, trade associations, online platforms are great places to connect with potential partners. Take the time to build relationships, assess compatibility, and ensure alignment before diving into joint business planning.

What are some common challenges in joint business planning?

While joint business planning offers numerous benefits, it can also come with its fair share of challenges. Common obstacles include differences in organizational culture and decision-making processes, conflicting priorities and objectives, resource allocation issues, and communication breakdowns.

The key to overcoming these challenges is open and transparent communication, mutual respect, and a willingness to compromise when necessary.

How do you evaluate the progress of a joint business plan?

Evaluating the progress of a joint business plan requires establishing clear metrics and milestones at the outset. Regularly review these indicators to gauge performance against targets.

Maintain open lines of communication with your partner to address any concerns or roadblocks that may arise along the way. By regularly assessing progress and making necessary adjustments, you can ensure that your joint business plan remains on track towards achieving its objectives.

Are there any resources available to help me get started with joint business planning?

Yes! There are several resources available to assist you in getting started with joint business planning. Industry publications, online forums, webinars, and workshops often provide valuable insights and best practices for successful collaboration.

Consulting firms specializing in strategic partnerships can offer guidance tailored to your specific needs. Don’t hesitate to tap into these resources as you embark on your joint business planning journey.

In today’s competitive business landscape, collaboration is key to success. That’s where joint business planning comes in. By partnering with another company and aligning your goals and strategies, you can unlock a whole new level of growth and profitability. Joint business planning allows you to pool resources, share expertise, and leverage each other’s networks to achieve mutually beneficial outcomes.

But it’s not just about the immediate gains. Joint business planning sets the foundation for long-term partnerships built on trust and shared vision. It enables you to navigate challenges together, adapt to market changes swiftly, and seize opportunities that may have been out of reach individually. By working hand in hand with a like-minded partner, you can amplify your impact and create a powerful synergy that propels both businesses forward.

Ready to tap into the power of joint business planning? Start by evaluating potential partners who align with your values and objectives. Establish open lines of communication, set clear expectations, and define measurable goals together. Remember, successful joint business planning requires ongoing collaboration and commitment from both parties. With the right partner by your side, there’s no limit to what you can achieve together.

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How to Write a Joint Venture Business Plan

A joint venture business plan is a document that defines a business arrangement between two or more companies. Just as with a normal business plan, this plan also includes numerous sections and extensively describes the aim, companies, and responsibilities of each company in the joint venture. This plan also outlines temporary activities that help to attain specific goals.

Coming together to form a joint venture is nothing new in the business world. However, the real deal is to have an arrangement that equally protects the interests of each party so that everyone in the joint venture can put their best creative foot forward. Have it in mind that the best way to guarantee all parties understand their obligations and are fully participating is to put together a detailed joint venture business plan .

Although each company in the venture can put together the business plan, a legal review is often recommended to validate if the plan is legitimate. These plans are also known to be above and beyond a standard business plan. Most often, the plans will vary based on the specifics and interests of each party in the arrangement.

Steps to Write a Joint Venture Business Plan

Forming a joint venture involves several critical steps that begin with identifying and analyzing a viable joint venture partner to agree with. This sort of agreement requires well-detailed documentation and other allied/ancillary agreements. To write a solid joint venture business plan, here are steps to take;

Step 1: Write a Detailed Company Profile

Although this wouldn’t be the first page of your joint venture business plan, it is often recommended you start the writing process by first providing a brief description of each company involved in the joint venture. You have to include the management teams of each company, the resources, or goods available, and every other detail vital to the joint venture.

Consider creating a profile to briefly describe the partners in the agreement. You should also outline the expertise of each company and the reason for inclusion in the joint venture. You may also have to write a statement on the purpose of the joint venture as well.

Step 2: Spell Out your Marketing Strategies

The next step will be to discuss the market strategies you intend to leverage to achieve success for the joint venture. Just as with a normal business plan, it needs to define the market the goods and services are meant for. This section will also need to contain a thoroughly done analysis, graphs, and all other vital information that describes the market and why the joint venture will attain success.

Most often, companies in the agreement are advised to cooperate on this section to put together an analysis from each partner. Have in mind that the length and detail of this section will depend on the purpose of the joint venture; a competitive analysis may also be necessary.

Step 3: Input your Financial Projections

Note that every joint venture business plan is expected to include financial projections. While this may be the final section of the business plan, it will include information specific to product prices and cost of goods or services sold, and possible expenses from the activities.

You may need to include Pro forma financial statements in this section. Note that these statements provide a formal look at potential profits and let banks or lenders properly evaluate the venture’s possibility for success. Other statements or documents may also be included in this section.

Step 4: Your Executive Summary

Although the Executive Summary will be the first page of the joint venture business plan, it is always recommended you write it last. This page of your joint venture business plan provides a concise view of the business agreement. Depending on the joint venture activities, the section of the business plan will span anywhere from a few paragraphs to a few pages.

Important Clauses to Include in a Joint Venture Business Plan

A joint venture business plan is the bedrock of any joint venture. It outlines the objective and purpose of the joint venture. Have in mind there are ideal clauses a joint venture agreement is expected to contain. Here are very important clauses that should be inserted in the joint venture business plan:

Definitions

It is critical for every business plan to have a clause that defines all the necessary terms in the plan. This is primarily to avoid any form of misunderstanding and misinterpretation in the plan. Have it in mind that certain words or terms are given confining definitions for the purpose of interpretation of the plan. This clause will help guarantee a mutual understanding between the parties as to what a certain term means.

Parties to the Joint Venture

A joint venture business plan is meant to identify all the parties involved in a joint venture. Have in mind that there is a possibility that the original party won’t be the investing party, and the investing party may be the parent company of the original party. In such circumstances, this clause is very necessary to ensure that the joint venture agreement is binding to the investing parties as well as the original parties.

Nature of the Relationship

This is one of the most vital functions of the joint venture business plan. This clause in a business plan is meant is to outline the nature of the relationship between the joint partners, whether the parties owe any contractual obligations to one another, or whether the arrangement is just a contractual relationship where each party remains at arm’s length.

Business Objectives and Purpose of the Joint Venture

Note that this clause outlines the purpose why the joint venture was established. There are numerous reasons why businesses enter into a joint venture, from expanding their markets to completing a specific project. The purpose of the joint venture will need to be extensively considered before proceeding with finding a joint venture partner.

The Structure of the Joint Venture

This clause will have to include details about what structure the joint venture will be, such as an LLC, LLP, or incorporated. This clause shall also contain the details of the formation of the joint venture thereof. It shall also mention the registered office and the location where the joint venture will be carrying out its business.

Parties’ Contributions

This clause will note if the work will be split 50/50, who’s bringing what to the table, and what you can expect from the other person or company. Outlining this in your joint venture business plan in detail will ensure that all partner’s expectations are aligned. This is to ensure that each party understands what they will be committing to the venture, and also to ensure that they are bound by that commitment.

Distribution of Shares

The shareholding of all the partners will have to be outlined under this clause. Note that the distribution of shares is a very important aspect as the shareholdings will more or less dictate the proportion of ownership among shareholders.

Note that distributions of shares must not be 50:50; they can vary depending on the agreement between all parties. The shares can be distributed by a mutually agreed ratio or based on the capital contribution of the parties.

Rights and Obligations of the Parties

Indeed every party in a joint venture has certain rights that they can exercise and certain obligations. In the joint venture business plan, this clause will have to explain in detail everything that is expected from the parties. This is to limit or avoid future disputes and misunderstandings.

Joint venture business plans will need to explain who will manage the venture and take care of its day-to-day operations. It will also specify different levels of approval for different types of decisions.

Some joint ventures agree to establish a management committee instead of appointing the board of directors where the joint venture has been entered into for a particular short-term project. The mode of management needs to be explicitly outlined in the joint venture business plan.

Representation and Warranties

Note that these are statements of fact made by the parties entering into the joint venture. Representations and warranties are more or less made before entering into an agreement and such representations and warranties will also have to be mentioned in the joint venture business plan.

Representations and warranties are necessary so that the parties have adequate and vital information about each other such as financial standings of the parties or the loans taken by the parties, pending litigation, etc.

Indemnity Clause

Indemnity is a legal obligation on the parties to compensate the other party in case of breach of any contractual obligation. Most often, the party that suffers due to a breach of representations and warranties is entitled to be indemnified for the losses. Have it in mind that the indemnity clause will have to be fair, mutually agreed upon, and well balanced. The language and scope of this clause will also need to be clear and precise.

Dispute Resolution

In all business arrangements, there are bound to have disagreements and issues. While these issues will not always lead to litigation, it is recommended that all parties agree on a mechanism to deal with such situations.

Each party in a joint venture can be from different jurisdictions and governed by varying laws. Therefore the mechanism to resort to in case a dispute arises will need to be mutually agreed upon by the parties and explicitly noted in the plan.

Non-compete clause

This is a very important clause to include in a joint venture business plan. Depending on the nature of the agreement, it might be necessary to note that the two businesses are restricted from directly competing with one another, at least for a stipulated time. However, the non-compete clause will need to be reasonable otherwise it might be treated as a violation of a person’s fundamental right to trade.

Confidentiality

Within a joint venture agreement, parties are expected to disclose certain vital information concerning the company. Note that this information can be related to technology, trade secrets, or intellectual property. The information in the wrong hands might cause the party to incur massive losses.

This is why this clause is very important in a joint venture business plan. The clause may also need to provide that the information disclosed for the joint venture should never be used for personal gains.

Force Majeure

This clause is used to provide relief and protection to a party in a situation where the party is unable to meet some of its obligations. Note that this inability to fulfill obligations may be due to events that are totally beyond the control of the parties. The event could be a flood or an earthquake or a fire so on and so forth.

Termination

You need to understand that not every joint venture survives long and is often terminated. Owing to that, this clause will have to be included in the joint venture business plan. The termination clause centers on instances, breaches, or the occurrence of which the joint venture will be terminated.

Exit Mechanism

Even while still under an agreement, there can be many reasons why the parties would want to exit the joint venture. This could include short of funds or the joint venture going into a loss for some time. It is very common for a party to want out of the joint venture, maybe due to certain unresolved issues. Owing to that, the exit mechanism will need to be noted in the joint venture plan.

Deadlock Resolution

Deadlocks tend to arise when the parties in the joint venture have equal powers and are finding it hard to agree on a common conclusion.

Note that things like this can lead to disagreement especially when neither party is ready or willing to surrender their powers or accept the other party’s decision. While this cannot be entirely avoided in a joint venture, you should establish a mechanism that will help the parties to come to a common agreement or to resolve the deadlock.

Financial and Administrative Record Keeping

All parties in the joint venture must collaborate on maintaining their financial records. They also need to decide the process of administrative record keeping. While this may not be necessary, it is good practice for joint ventures to work with one accounting firm that is agreed upon by all members. This will help to limit the risk of any conflict of interest or complications in the future.

Intellectual Property

For joint ventures that will produce intellectual property that is of potential value to each of the parties, this clause is very necessary to avoid the risk of one party attempting to take advantage of the other’s intellectual property. This clause in the joint venture business plan should note who will own any new intellectual property created by the venture, and the extent to which the parties are permitted to use that property outside the venture.

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JBP: The Brave Approach to Writing a Joint Business Plan

Written By:

Avatar for Darren A. Smith

How you can take the Brave Approach to Writing a Joint Business Plan – JBP – with a UK Supermarket:

Writing a Joint Business Plan (JBP), creating Joint Business plans, JBPs, or terms negotiations, as they can be known, are all relatively new phenomena in the world of supermarkets and suppliers. Whilst some supermarkets and suppliers, particularly the brands, have talked about joint business planning for some time, it is only in the last few years that it has become ‘business as usual’. Now featured in industry news and some Joint Business Plans are published online – This JBP is for Tesco and Nestle in Poland.

The first moves towards a JBP were made when Category Management and ECR made an appearance in the 1990s with tools like the Category Scorecard. Hard-nosed buyers and sceptical account managers reluctantly dipped their toes in the water of true collaboration. Though, as Stephen Covey writes in Habit 4 win:win, the only way forward is together for mutual benefit. The definition of joint business planning is to work with a collaborative mindset towards mutual goals agreed upon for the benefit of the supermarket, supplier and shopper.

The Brave Approach to Writing a Joint Business Plan with a UK Supermarket is about helping UK supermarket suppliers to identify their true business objectives . Also, to understand what is strategic planning, identify the business terms and create a business plan that is worth having for both parties. Here are 7 brave moves that should be taken in The Brave Approach to Writing a Joint Business Plan with a UK Supermarket. This is because a supplier that does, will be best in class:

1. Stating the Blindingly Obvious – A Joint Business Plan is All About Trust

In Accenture’s free report on joint business planning, they talk of a change in mindset for both parties to achieve ‘Increased trust among parties’. And, of course, Accenture is right that trust is absolutely essential for a joint business plan to be effective. Plus, the IGD industry survey on Category Management Capability and Partnership of 2014, said that ‘Too often trust is the biggest barrier to putting any proposal into action’.

The challenge is that trust is hard to build and even harder to understand, particularly for people representing two large companies, where the aim is to make as much money as you can, usually by giving the other party less.

Discussing trust can be a sensitive topic and a brave topic to raise. Doing so provides a solid foundation to build upon. The simple choice is to either raise these issues now or to become frustrated when nothing happens. Better now because both parties are wanting to build a future together.

Action: Add ‘Building further trust’ as an early agenda point in your joint business planning meeting.

Purple trust equation for leadership skills

2. KISS is the Route that Succeeds Most with Joint Business Plans

KISS Keep It Simple Stupid acronym with kiss icon in pink

KISS is a mnemonic that is often said and rarely used. In joint business planning the watch out is not to write a joint business plan together where people spend days locked away in darkened rooms solving the vision, the big category problems, discussing shopper switching, the next range review, why promotions don’t work, and the ‘kitchen sink’. The challenge and the brave approach is to work on less to achieve more.

Scoping what both parties want to achieve is essential and then identifying the 80:20 of those items. The objectives will be easily identified and usually around, ‘To write a joint business plan that delivers x growth/market share/sales by <date>’. The scope is hard. The important part because it might be just to complete a simple one-page document showing:

  • Category Targets
  • Category Measures
  • Enabling Big Projects
  • Project Milestones
  • Ways of Working

This document could be just one page. But it is a bought-in, thrashed and motivating page. A page that both parties agree to start with and then review in 3 months. An 18-month plan is about the right timescale to tackle a joint business plan. There are those that will advocate 3 years and even 5-year business plans are needed. The challenge is that most supermarket buyers will not be in place beyond 18 months, and many account managers too.

Action: Agree on the scope of the joint business plan. Divide a page into two, headed up with the scope and then 2 columns; In and Out. Agree on what is in scope, e.g. Discussions that are big picture and what is out of scope, e.g. The day-to-day detail.

3. Naming the Big Project Outcomes is the Key to Success

In our Time Management Training course we talk with the learners about the importance of having a project list and describe the daily to-do list as the wheels of a car, and the project list as the steering wheel. Those without a project list fail to steer towards their KPIs and KRAs , preferring to work on the day-to-day, refusing to acknowledge the big stuff and claiming that they are ‘too busy’.

The same is true of joint business plans and the key is to define the outcome. Instead of writing ‘Promotions Project’, change it to a project outcome title, which could be ‘Promotions Adding Sales of £5m p.a.’. Whilst a subtle change, the difference is that if no traction is made the impact is obvious – £5m lost. Plus, it is less likely that the person will remove the project when the outcome is obvious, and the project owner can genuinely begin with the end in mind – £5m sales to identify.

Making traction on the big projects is essential to see early progress on joint business planning. For each big project, the collaborators need to agree on the first 3 practical and simple actions. These 3 actions will get the project moving. Even if those actions are to get together for 1 hour to brainstorm. Maybe brainstorm how to achieve £5m additional sales from promotions. It is imperative that these debates are not tackled at the Business Planning meeting. This is because it is ‘scope creep’. Which means that it is against the scope that was agreed. Plus, the meeting will achieve very little because too much is trying to be achieved.

Action: Change project titles to project outcomes and agree on the first 3 practical and simple steps for each project.

4. A Simple Dashboard Every 2 Weeks to Keep Things Moving

The experience of most people is that business plans are built with love and sit on a shelf with hate. Their examples have taught them that joint business planning is a necessary evil and ultimately achieves very little.

The brave move is to change your mindset. Get out of the self-fulfilling prophecy, by doing Joint Business Plans differently to the last 10 times. Helping to achieve that is a simple dashboard showing the Category Targets, Category Measures, Enabling Big Projects, Project Milestones, & Ways of Working and most importantly, the progress, with a short commentary. Ideally, on one page, the dashboard is published every 2 weeks. Fortnightly because 1 week is not long enough to see progress and one month is too long if progress is going off-course.

Motorcycle Dashboard with lights and meters

By having a dashboard the joint business plan is kept alive.

Action: Propose a simple dashboard that is to be published every 2 weeks, for the group to approve.

Free Download: JBP Template

Please contact us if you have any questions, 5. reviewing the joint business plan quarterly together.

A smaller team is a brave move. This is because, during the landing of Category Management and ECR in the 90s, the supermarket team and the supplier team would be around 12 people each.

Whilst this was more a demonstration of collaboration and ‘equalling the fight’ than anything else, progress was slow. Nowadays a smaller team can achieve more if they accept that their accountability is to get the information, persuade the other departments, and basically make progress, not being able to cite every other department in their company as the reason for not achieving the required progress.

A smaller team should meet every quarter with the only point on the agenda to discuss the joint business plan. These dates need to be diarised for the full 18 months. Again, the scope is important because the temptation will be to discuss the other 100 issues that need addressing. But bravely accepting that the joint business plan, if delivered, will achieve everyone’s goals, then this is the only topic of discussion.

Beginning with a refresh of what the joint business plan looks like, the agenda should look like this:

  • Refresh the joint business plan.
  • Ways of Working – Have these been adhered to? What else needs to be done?
  • Performance Vs the agreed targets.
  • Project progress Vs the agreed milestones.
  • Discuss the usefulness of the dashboard, not being tempted to make it too onerous.
  • Run through the actions stating what, who and when very clearly and emailed before everyone leaves. Our top tip is to capture actions on email as the meeting progresses. Not afterwards because each one is likely to be re-debated.
  • Agree on the date of the next meeting.

Action: Propose dates for the next 18 months and a suggested agenda.

6. Strategic Thinking is the Essential Skill

In the most recent IGD trading survey both suppliers and supermarkets ranked ‘strategic alignment’ and ‘long term planning’ as important now and even more important in the future. The supermarkets said that having these skills was what a supermarket would expect from a ‘best in class’ supplier. Strategic Thinking , as well as being one of those overly used terms and mystifying skills, has now become essential to joint business planning. So much so that job advertisements are asking for applicants to have joint business planning experience. Strategic thinking, strategic planning, and having strategic objectives are about being able to see the big picture, identify insights with high impact and make them happen. The skills of joint business planning are the same, as well as an effective use of some negotiation skills.

Bar graphs for Strategic Alignment and Long Term Planning for retailers and suppliers

The brave move would be to initiate a joint business plan with the supermarket and begin to implement this roadmap to category growth. Action: Read this post on strategic thinking and consider an executive coach to prepare you for your next JBP so that you are the best version of yourself when you negotiate, share your big-picture thoughts and discuss trust.

7. These Critical Meetings are ‘Must Win Meetings’ for Any Supermarket Supplier

Initiating, or being invited to a Joint Business Plan meeting, is pivotal to every supplier because, of course, terms are negotiated and the outcome will have a high impact on the supplier’s annual performance, but also a Joint Business Plan meeting is an opportunity to demonstrate ‘best in class’. Best in class for category understanding, shopper understanding, supermarket understanding, possible solutions, and how to manage these plans to make them work.

For these reasons, the preparation for a must-win meeting must be to achieve the old adage of ‘sweat in training, no need to bleed in battle’. Role plays are an undervalued tool for preparing and for getting the heads-up on those things that could not be predicted and are yet to happen. When millions of pounds can be at stake for one meeting, it pays to be prepared, and ask the experts for help to be the very best version possible.

Action: Book a role play with a suitable colleague/s so that you can sweat in training, or contact us for help. See our Fyffes testimonial for how we supported them.

A Summary of the 7 Brave Moves 

Here is a summary of the 7 brave moves that should be taken in The Brave Approach to Writing a Joint Business Plan with a UK Supermarket because a supplier that does, will be best in class:

  • Stating the blindingly obvious – It’s all about trust.
  • KISS is the route that succeeds most with joint business plans.
  • Naming the Big Project Outcomes is the Key to Success.
  • A Simple Dashboard Every 2 Weeks to Keep Things Moving.
  • Reviewing the Joint Business Plan Quarterly Together.
  • Strategic Thinking is the Essential Skill.
  • JBP Meetings are ‘Must Win Meetings’ for Any Supermarket Supplier.

What is your top tip for writing a JBP? Please share your view by commenting at the end of this article.

Creating a JBP that Includes the Required Elements of the Groceries Code Adjudicator 

Only 1 in 2 Suppliers has a written supply agreement according to research by the Groceries Code Adjudicator (Slide 16). A written supply agreement is often a joint business plan. Therefore here is a checklist of often-forgotten items that should form part of the written supply agreement/JBP:

  • Payment terms
  • Marketing costs, e.g. artwork, packaging, consumer research, or hospitality
  • Payments for wastage

A Must Win Meeting Masterclass is only £750+vat for up to 12 people (£62.50 per person). Contact us to book.

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Feel free to get in touch. Simply fill out the form below or email us at  [email protected] , and we will be happy to get back to you with further information.

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How to Create an Effective Joint Business Plan

rocket

For two businesses to form a joint venture, they need a plan that outlines the nature of the business coalition. A joint business plan defines the state of the companies involved, the purpose of the joint business and the partners’ responsibilities.

A joint business plan describes all the activities that these business ventures must carry out to achieve specific goals.

The relationship between the two parties and their goals must be clearly understood. After creating the business plan, it must go through a legal review to test its legitimacy. In your business planning, you work together in a collaborative relationship toward mutually agreed terms.

Business planning for joint ventures helps the parties leverage resources, reduce costs, combine expertise and/or enter foreign markets. A well-defined joint business plan is vital for any agreement and business strategy.

What is a joint business plan?

A joint business plan is a document that defines a merger between two or more companies. It describes the purpose and responsibilities of each partner in the incorporation. You may also see it as a collaborative process of planning where a supplier and retailer agree on both long- and short-term goals, including growth, finances and shared initiatives for profitability.

The purpose of a joint business plan is to design a win-win strategy for increasing consumer sales. This plan allows the partners to build a formidable relationship with retailers for mutual support and benefits. Having agreed upon goals, both parties share insights on a common vision for better support, customer growth, enhanced process and improved sales.

Business planning depends on interested parties sharing their plans with defined mutual growth opportunities. The partners can detail and share strategic planning, growth strategy, tactics and any area of competitive advantage.

The joint business plan is created once a partnership agreement is mutually beneficial and defined. Parties would draw up, approve and sign a formal contract before the execution of the plan. This is followed by a periodic review of joint scorecards based on necessary performance metrics to fine-tune strategies.

The joint business planning process comprises every possible logistic, including human resources planning and how to reach project milestones. Resource accountability is vital to building trust. Your best tool for transparent resource use and accountability is a resource planner .

If the employees of the venture will need to go to a different location, the venture will likely have difficulty planning their tasks and locations. TimeTrack Auto-Scheduling provides joint ventures with a transparent planning tool that reduces effort and enhances error-free shift planning.

joint-business-plan-timetrack-blog

TimeTrack Auto-Scheduling

Types of joint business plans

Standard plan.

This is often referred to as the working plan. It offers an overview of the company, outlines its goals, and details when and how entrepreneurs wish to achieve the goals. Such a plan helps secure funds, investments or loans. Within the plan, you could specify how you will use investor funds and their potential profits.

What-if plan

Sometimes things don’t go as planned in business. The what-if business plan defines the various roadblocks that a company might face as it strives to achieve its business objectives. The venture is largely at the whims of external factors, including the supply chain and stock market. You need to outline a predictable scenario to let business partners know how to recover their funds.

One-page plan

While a detailed plan is vital, there are instances where you will need to provide an abridged version of your plan. This one-page business plan outlines the summary of demand, solution, model, management team and action plan.

Start-up plan

A business plan for entrepreneurs, especially those in the early stages of their business planning, will need a start-up business plan. It is designed to give potential investors the bigger picture and outline how you want to achieve your goals. It often includes an executive summary, background, product and service descriptions, market analysis, costs and financial projections.

Expansion plan

This is a business plan that’s necessary when you need to scale your business and identify the necessary resources for its development. These could be financial investment, an additional workforce, new products or raw materials. This plan will detail the business background, needed resources and how they will contribute to growth and business expansion.

Operational plan

An operational business plan revolves around near-term goals , especially those you will work towards achieving within a year. It defines the activities your venture will focus on and emphasizes the role of the workforce and budgeting in achieving the operational goals. In most situations, the heads of departments are key participants in the operational plans because of the need for approval in achieving the goals.

Strategic business plan

This is different from the others because it focuses on how departments can work together. This venture plan is more comprehensive and requires senior-level approval before implementing goals. This plan answers the questions of how to achieve goals, what resources are needed and the execution plans for achieving the goals.

joint-business-plans-timetrack-blog-tips

Joint business planning tips

Companies that benefit from a joint business plan

A joint venture exists mainly as a contract between new cooperating partners. In forming a joint venture, each of the business partners agrees to the assets they will bring to the table and how income and expenses will be shared.

While a joint venture is a corporation between two or more entities, each of the companies, be it an individual, company, corporation or group of individuals, still has its original legal status, though not all joint ventures result in a new business entity. These companies could be sole proprietorships or partnerships, limited partnerships, corporations, limited liability companies or non-profit organizations.

Examples of a joint business plan

Perhaps you have an online venture selling high-quality products at reasonable prices, while needing to increase brand strength. Such an example of a joint business plan outlines a company overview, executive summary, product and service offerings, marketing strategy, market analysis, budget and financial planning.

A joint business plan may be designed for ventures rendering menu services such as lattes, espresso, coffee, cappuccinos, and sandwiches. The business plan outlines an executive summary and studies your competition , target market, marketing plan, ownership structure and operational plan.

A joint venture could be designed around offering services such as shipping, faxing, postal and copying to residents to conduct research , create debate space and generate ideas. This example of a business plan will include an executive summary, a vision and mission statement, goals, objectives, and measures, organizational structure, marketing analysis and a financial plan.

Top strategies for effective joint business plan

In a joint business venture, there are risks which include rising complexity, cultural diversity, high failure rates and language diversity. The strategies detailed below will benefit the venture in navigating the challenges through effective joint business planning.

Strategic plan

Strategic global planning is an effective business practice for entering a new market. It helps to identify opportunities and threats. Before beginning strategic planning, be sure that a joint venture is the right action for you. Compare the strengths and weaknesses of the partners to confirm a good match. Your strategic plan should explain why you want to collaborate with that partner and what you hope to achieve, how to monitor trends and collect good data. Some of the reasons you may wish for a new joint partner may be to enter a new market, geographic expansion, financing, etc.

The right partner

The choice of partner is crucial, but what is more important is understanding the effectiveness of partners in delivering on their promises. Do your due diligence on your partner’s attitude toward collaboration, performance and level of commitment. What about sharing the same objectives?

Effective communication for a great relationship

After your investigation, if you deem the partner fit, find mutual ground. Communication is the key to a good relationship. Make sure your partner understands the foundation of the joint venture and agreement. Ensure they agree on human resources, financial contributions and goals. To consolidate the stability of your venture, be upfront, honest and transparent about your objectives.

Clarify how, what, and where

Be clear on the vision, strategic plans and scoreboard to ensure that everyone is energized and united about the goal. Define a common working pattern. This has to include conflict management, decision-making, collaboration, problem-solving and technology strategies. Focus on win-win solutions.

Track performance

Is everyone putting in the hours and making productive headway? One way to gauge this information is by time tracking. One of the challenges for companies whose employees work in shifts and in different locations is tracking attendance. TimeTrack Attendance Tracking helps companies monitor employees’ work hours and leave days, so that managers can stay up to date on potential delays.

joint-business-plan-timetrack-blog-tips

TimeTrack Attendance Tracking

Once you have set out the goals and vision for the new venture, establish key performance indicators, the data you want to track and the process to measure those performance metrics. This involves creating a joint scorecard for each metric against trends and competition. The targets you set must guard against possible problems the partners might encounter.

Build trust

Your best joint business strategy is to build trust and create value, without which your partnership is bound to fail. Trust is the foundation of every partnership. It is an important factor in business planning. Without it, neither partner can succeed. How do you manage diverse cultures, interests and languages if the partners lack trust? Trust builds team strength and encourages creativity while promoting collaboration.

Good leadership

The cost of poor leadership is so high that you must not venture into joint partnership without assurance of good leadership. Focus on building good leadership and not just creating “bosses”. Leadership presents the biggest opportunities to change the performance narrative. Create a strong leadership team, from whom all employees can learn.

A joint business venture is not without its challenges. To ensure a successful collaboration, focus on a clear strategy, excellent communication, transparency and strong leadership.

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JOINT BUSINESS PLAN: Top 7 Secrets To Successful Joint Business Planning&

  • by Kenechukwu Muoghalu
  • August 14, 2023
  • No comments
  • 8 minute read

Joint business plan

Table of Contents Hide

What is joint business planning, what are the benefits of a joint business planning, what is a joint business plan , #1. have a plan, #2. choose the right joint venture partner , #3. communication, #4. define the where, what, and how, #5. monitor performance, #6. build trust, #1. how ready are you, #2. choose the right partner, #3. source business together, #4. ending a joint business planning, what if i lack the skills to create a joint business plan for myself, joint business plan faqs, what should be in a joint business plan, how do i set up a joint venture in the uk, how do you split profits in a joint business.

If you have plans to join a joint business, you have to understand the ethics of this venture before you proceed. You will need to set the right objectives for the business partnership. You will also need to have a joint business plan stipulated just for this course. There are a lot of processes, but not to worry. This article has exclusively explained what a joint business plan is and how it can help your investment, coupled with a sample template that can help make your journey easier. Let’s dig in!

Joint business planning is a collective effort between a vendor and a retailer. In this form of business, the two parties will be involved in the open sharing of information. However, it allows the joint parties to reach common ground and mutually agree on the business plan. I will give it a simpler definition, I need you to understand the basics of this Joint business planning. 

A joint business plan can also be said to be an agreement between two or more businesses in order to pool their resources to achieve a goal. It’s just like two or more people running a business. A joint partnership can be initiated in any business. A sample of this can even be found in jointly owning a personal trainer business and turning it into a joint business. 

They also share the risks and rewards of the investment. The joint companies also collectively own equal shares and put their heads together to make their investment successful. They work with trends, initiatives, and forecasted market environments. 

People can choose to open a joint venture for multiple reasons. It can be due to a business expansion, a new product development, or moving into new markets, especially internationally. Or just practicing the adage that says “two heads are better than one”. 

However, it can be difficult to build the right relationship that can boost the venture. But with the right resources, which includes having a joint business plan to serve as a guide, you would scale through. You should also know that Joint business planning with partners has proven to be one of the most effective ways to drive revenue and establish joint accountability.

Having talked about what a joint business venture is, now we will talk about having a plan that will serve as a guide through your investment. A joint business plan is a document that outlines a business coalition of two or more companies. This joint business plan is divided into several sections which state the companies involved, their purpose, and their responsibilities in the business. 

In summary, you can say that the plan contains temporary activities that can help achieve specific goals. What a proper joint business plan requires is to incorporate each party and make sure they clearly understand themselves and their goals. After the plan is been created, it will need to pass through a legal review just to test its legitimacy. 

Read Also: JOINT LOAN: Definition And All You Need To Know

Mind you, this joint business plan is above and beyond a standard business plan . It can also help you plan some measurable objectives, execution tactics, go-to-market, target account lists, and more. This business plan can serve you well, especially when it is for a joint business. Keeping track of all your business activities is a must because other people are involved in the investment. You can try checking your partner’s progress once in a while against the agreed plan.

Top 7 Secrets To a Successful Joint Business Planning

When it comes to joint business planning, there are secret tweaks that can help you scale through. You know Joint business comes with risks because of its joint partnership nature. Partnership most times can be diverse language, increased complexity, diverse cultures, and frequency of failure.

That is why we have formulated the top 7 secrets to having a successful partnership. Let’s take a quick rundown on them.

It always pays off to have a strategic plan on standby in your joint business. Your joint partnership should kick off with careful planning. To aim this, review your business strategy to see if a joint venture is even the best way to plan and achieve it. Consider the businesses involved, and compare their strengths and weaknesses to determine if it is a good match. Your strategic plan has to also answer why you want to partner with what you need to achieve from it. Is it for geographic expansion, new markets, or funding? Being clear will make the parties involved work towards achieving their objectives. 

Before going ahead to choose a partner, it is wise to determine how well they perform. Find out their attitude to collaboration and their level of commitment. Find out if you share the same business objectives with them, are the people you could trust? Do they have a nice reputation? These questions are necessary to determine who you are going into business with. Do your due diligence checks and don’t spend time having lunches with them. 

After your little investigation work on your partners, and hold a common ground with them if they fit. Communication can help build a relationship. Ensure that your partners understand what the basics of a Joint Business agreement really are. Are they clear on the goals, human resources, and financial contributions? This is the time to meet them, have those one-on-one meetings with them, communicate and make the best out of it. If you fail to plan like this, your joint business won’t be stable.

Create ways of working to energize and unite the partners involved. Map out the vision, strategic plans, and the scoreboard to make sure that everyone is following a common goal. Provide a common working pattern that includes decision-making, problem-solving, conflict management, collaboration, and technology. Find a way to deal with problems that occur, and look for win-win solutions instead of trying to score points off each other. 

When your partners have reached common ground on what the goal is, then let the work begin. You and your partners should also establish a clear performance indicator that allows you to measure your performance towards the goal. You should also set targets so that you can keep track of any possible problems that might occur. 

To be honest, this is the most crucial step in these secrets. You should understand that without trust, your Joint partnership will fail. There is no need to paint the truth to make it appear nice. Every team needs trust amongst themselves. Imagine having companies merging together, having diverse cultures, languages, and interests without trust. How do you think that ship will sail? When you have trust in someone, their differences turn into strengths. You will also tend to encourage creative challenges just to promote collaboration. This is an important factor that should not be ignored in your joint business planning.

This is another important variable that needs to exist in a Joint partnership because, without it, things will fail to happen. Invest in leadership, don’t focus on the senior leader, because even those leaders at the pointy ends will do just great. The reason for this action is that leaders tend to be the biggest opportunity to shift performance. You need to have a strong leadership team. And they must trust each other, connect, listen, and engage like no other. 

Joint Business Plan Template Checklist

To summarise all that is been said in this article, we have also included a sample template checklist that can help you prepare for and plan a successful Joint business. To make use of this joint business plan sample template effectively, you have to make sure that you follow all the options listed below. They include:

This is a joint business plan template you need to check off your list. Determine how ready you are, is your business also ready for the change? You can determine this by researching on the activities of other businesses. You can also carry out a SWOT analysis of your business. Compare your working methods with that of your partners and also involve your employees, tell them about your new plan.

This is been mentioned again for those at the back. It is crucial to choose the right partner. When choosing you should consider their existing customers and suppliers, their behavioral patterns, and also the available finances of the partners. 

Know the capabilities of your partners, and discover which has a specified responsibility. It can be sales activities, marketing, or new business generation. Each company should understand what they should work for and see that they achieve it. 

Most times, we should consider all possible factors because of the fear of the unknown. Your agreement with your partners should make provisions for terminating the joint partnership. In your agreement, make sure to include an exit strategy , specified ownership of assets in the business, and distribution of any weaknesses resulting from the joint venture. 

We got you, just right in time. We understand where it pains the most and we also understand why you would have so much difficulty creating a joint business plan for yourself even with the provision of a sample template. If this is you, then you need not worry.

Creating a business plan from scratch is no child’s play. It can even be harder while trying to use an existing plan to mold yours. You don’t have to if you don’t want to, because we have created a ready-made joint business plan just for your comfort.

This business plan does not require you to spend most of your day trying to figure out one section or the other. All you need to do is to apply directly to your joint business and watch it blossom. No long talks! Grab a copy of your joint business plan here !

It is certain that having Joint business planning can be difficult and challenging with tons of risks to take. But there is always a way around every hard obstacle. If you carry your Joint partnership and nurture it in the right way while following all the rules that apply, then you won’t have a problem.

These rules can be either creating a Joint Business plan or following some basic factors that can help maneuver your way through the investment or even using a sample template. When you follow the rules and secrets that guide them, then your investment won’t be the same. If it gets too hard, then contact us here.

To acquire a successful joint business plan, you need to ensure that both parties involved are capable of understanding each other’s goals. They should also understand the nature of their business and customer requirements. When they are on a mutual level, their foundation becomes strong.

To set up your joint business in the United Kingdom you will need to check the exact legal status of the new business. You can also begin due diligence on your joint partners. Know the financial commitment and how profits can be earned.

Before splitting the profits in a joint business, you must ensure that all business partners are in agreement about the profit-sharing. It can be split equally or on a different base according to the original agreement.

Related Articles

  • SETTING UP A PARTNERSHIP: How to Start a Business Partnership In simple Steps
  • JOINT MORTGAGE: Simple Guide To The Processes
  • JOINT LIFE INSURANCE: Guide to Life Insurance Plan

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Improve Collaboration and Joint Business Planning Results in 3 Steps

modelo joint business plan

Collaboration is on many organization’s strategic plans, with effective Joint Business Planning (JBP) being the outcome. Retailers’ and Vendors’ have the opportunity to determine mutual areas of interest and build their businesses in a collaborative way — namely by taking steps to improve Shopper satisfaction with a better experience.

However, effective Collaboration and JBP require more than a desire or written strategic plan. Both require that your organization undertake 3 consecutive steps:

  • Prepare your organization internally for collaboration;
  • Align your internal approach across your multifunctional teams through common training; and
  • Implement external Collaboration and Joint Business Planning.

Collaboration and Joint Business Planning can help both Retailers and Vendors manage the change that continues to dominate, including:

  • Changing partner needs and expectations between Retailers and Vendors
  • Changing market and Shopper,
  • Less resources available internally due to downsizing / consolidation, and
  • Increased requirements due to more and bigger data and a more complex Shopper.

Here are some resources to help you get started:

  • Complimentary Download: Collaborative Relationship Continuum Model
  • Course Video Preview: Collaborative Business Planning
  • Course Overview:   Collaborative Business Planning

3 Steps: Improved Collaboration and Joint Business Planning 

Step 1: be prepared internally.

It’s important for teams and organizations to first understand what collaboration is: 

Collaboration is highly diversified multifunctional teams   working together inside and outside a Retailer / Vendor with the purpose to create value   by improving innovation, Shopper relationships   and efficiency while leveraging technology for effective interactions in the virtual and physical space. (Carlos Dominguez, Cisco) (modified by Sue Nicholls, CMKG)

Are you ready to collaborate?  Start by defining your assets, prioritizing your opportunities and seeking out the right business partners. The questions below can help determine if your organization is ready to collaborate ( taken from the Category Management Association’s whitepaper on “Strategic Collaboration for Shopper Satisfaction” ):

  • What do you want to gain by collaborating?
  • Is your company set up to foster and support collaboration?
  • What multifunctional resources / data / technology / intellectual property can be shared with your collaborative business partners?

Step 2: Create Internal Alignment

Moving to a collaborative approach requires your multifunctional teams to be able to see the “bigger picture”, turn data into insights, think beyond brand into total category, and better understand the consumer AND Shopper. These responsibilities must be expanded to marketing, sales, private label and retail teams in an aligned approach. 

Alignment of all functions in your organization occurs through engagement and training in category management . In fact, training approaches need to change for most organizations, as traditional “point and click” linear approaches based on a new data source or tactic no longer suffice. In a collaborative approach, teams need to start thinking more strategically about how the decisions and recommendations they make align to the overall strategies for the organization and for their external collaborative business partners. This can be accomplished by equipping multifunctional teams with a common set of knowledge and skills acquired through training courses. 

Role-based training in combination with strategic training will help individuals and teams feel more confident they are making choices and recommendations that match with your overall collaborative efforts and Shopper.

Step 3: Move to External Collaboration and Joint Business Planning

Now that you’ve established where you are currently at with your Retailer or Vendor partners, you can undertake Joint Business Planning (JBP) — the “next level” in a collaborative relationship. JBP should build from foundations established in collaborative relationships.

In theory, Joint Business Planning is a collaborative effort between the Vendor and Retailer which involves open sharing of information. Shared information allows for the creation of a common, mutually-agreed-to business plan. But let me insert a bit of reality into this idyllic definition. From a basic level, it is a business plan that is developed between Vendors and Retailers, through sharing of select information. The plan should include expected trends, initiatives and the forecasted market environment, so that there is a greater chance for the goals and objectives within the plan to be attained. 

The higher the level of collaboration between the organizations, the closer you will move toward the theoretical definition of Joint Business Planning.

A successful Joint Business Plan requires each party to clearly understand the others’ goals, business and customer requirements. This shared understanding becomes the foundation of the JBP, with both businesses pooling their resources and expertise to achieve specific goals. The risks and rewards of the plan are also shared.

While specific approaches vary by Retailer, the following framework from CMKG category management training provides the key steps associated with most joint business planning processes:

jbp framework by Category Management Knowledge Group

Let’s look at the first step for the Retailer – identifying corporate strategies and goals . The Retailer, usually led by the senior management team, creates the sales, cost of goods and operating targets for the upcoming year. When you look at a Retailer’s income statement , there are 3 ways that a Retailer can influence net income:

  • increased sales;
  • decreased cost of goods sold; and
  • decreased operating expenses.

Retailers’ targets will most likely include initiatives behind all three of these components of the income statement to increase their net margin and income. Examples of initiatives may include new store openings, the current market, and private label opportunities for the Retailer. Other initiatives may be based on supply chain upgrades, information technology upgrades, or any other types of business process improvements that will impact the bottom line for the Retailer.

In summary, if you have properly defined collaboration internally and strategically selected your business partners upfront, you are less likely to run into problems. Problems are likely to arise in a Joint Business Plan if:

  • There are unclear objectives, one of the parties was not transparent in their sharing of information, or the plan was not properly communicated to everyone involved.
  • The partners have different objectives or hidden agendas in the joint venture.
  • One party is investing much more in terms of expertise, financial, and/or assets than the other party, creating an imbalance.
  • Different cultures and management styles with partners may result in poor integration and cooperation.
  • The partners don’t provide sufficient leadership and support in the early stages of the program.

Download the "Collaborative Relationship Continuum Model" PDF Document from Category Management Knowledge Group

The Opportunity?  For Retailers and Vendors to define mutual areas of interest, build business in a collaborative way, and improve the Shopper experience. 

Want to learn more about Collaborative and Joint Business Planning? Category Management Knowledge Group can help you, your team or your organization through a single online, live or webinar course or a customized program. We have some great category management training options available to meet your needs. You can preview our brand new, accredited  Collaborative Business Planning   course below:

Topics: Category Management , Strategic Collaboration / Joint Business Planning

Written by Sue Nicholls, Founder & President CMKG

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Business Model Generation: Value network

  • Joint Venture

A collection of business models that will help you understand the key drivers of business model success. The card deck will be ready for purchase in the end of 2023 and is now undergoing rigorous testing.

A Joint Venture is a collaboration between two or more parties who come together to achieve a common goal. It is a partnership in the traditional sense, but can be structured as any type of legal entity, such as a corporation, limited liability company, or partnership. The purpose of a Joint Venture can range from a one-time project or deal, to ongoing production or research endeavors. Participants in a Joint Venture are jointly responsible for profits, losses, and costs associated with the venture, which operates as a separate entity from the individual businesses involved.

  • Parties combine resources for a specific task or purpose
  • Participants are jointly responsible for profits, losses, and costs
  • Joint Ventures operate as a separate entity from the individual businesses involved
  • Joint Ventures can be formed using any legal structure
  • Joint Ventures can involve large and small companies, and encompass one or multiple projects or deals

One common use of Joint Ventures is to partner with a local business in order to enter a foreign market. This allows the participating companies to leverage their respective strengths and resources to navigate unfamiliar territory and achieve success in a new location. Overall, Joint Ventures offer a flexible and mutually beneficial way for companies to join forces and achieve their business objectives.

Applying the Joint Venture business model

There are several reasons why companies might choose to form Joint Ventures.

  • Leveraging Resources . One of the primary benefits of a Joint Venture is the ability to pool resources and leverage the strengths of both participating companies. For example, one company might have a highly efficient manufacturing process, while the other has a well-developed distribution network. By combining these resources through a Joint Venture, both companies can benefit from their complementary strengths and achieve their goals more effectively.
  • Reducing Costs . Through the use of economies of scale, Joint Ventures can often produce goods at a lower per-unit cost than either company could achieve on its own. This is especially relevant in the face of costly technological advances that may be prohibitively expensive for a single company to implement. Additionally, Joint Ventures may also realize cost savings by sharing advertising and labor expenses.
  • Combining Expertise . Another benefit of a Joint Venture is the opportunity to bring together diverse expertise and skill sets. By working together, participating companies can take advantage of each other’s unique strengths and capabilities, ultimately resulting in a stronger, more well-rounded venture.
  • Entering Foreign Markets . One common use of Joint Ventures is to facilitate entry into foreign markets. By partnering with a local business, a company can leverage an existing distribution network and navigate the complexities of doing business in a new country. In some cases, Joint Ventures may be the only way for foreign companies to operate in certain countries due to restrictions on foreign businesses.
  • Exploring new business opportunities . Opportunity to exploit new business opportunities without bearing the full cost and risk – the ability to pursue new business opportunities without shouldering all of the cost and risk alone. By partnering with another company, both parties can share in the potential rewards as well as the potential challenges.
  • Gain broader knowledge . Joint Ventures often start out with a broader base of knowledge and pool of talent than any one party could bring to the table on its own.

While Joint Ventures offer a range of benefits, they also come with their own set of challenges and potential drawbacks.

  • Loss of Control . Participating in a Joint Venture requires relinquishing a degree of control to the other parties involved. This can be difficult for some companies, particularly those that are used to making all of their own decisions.
  • Shared Goals and Commitment . It is essential that all parties involved in a Joint Venture go into the project with the same goals and an equal degree of commitment. Without this alignment, the venture is likely to face difficulties.
  • Conflicting Company Cultures and Management Styles . Extreme differences between the participating companies’ cultures and management styles can be a barrier to success. It is important to establish effective communication and find common ground in order to work together effectively.
  • Increased Complexity . Joint Ventures often involve multiple management teams, which can increase the complexity of the venture and make it more challenging to align and make decisions. If one party experiences significant changes in its business structure or leadership, this can also impact the Joint Venture.

Trigger Questions

  • How can you ensure a partnership in which benefits are aligned according to profits?
  • What things do each partner want that might be at cross purposes with each other?

BMW & Toyota

Co-operating on research into hydrogen fuel cells, vehicle electrification and ultra-lightweight materials.

Star Alliance

Combining the fare networks of multiple airlines into one convenient international booking platform for consumers.

Related plays

  • Brands Consortium
  • Innovation Tools & Courses by wrkshp.tools
  • Strategic Alliances: How They Work in Business, With Examples by Investopedia
  • Joint Venture (JV): What Is It and Why Do Companies Form One? by Investopedia
  • Joint Ventures by tutor2u

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Is your problem worth solving?

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Don't build something that nobody wants

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Validate the product

Does your product solve the problem?

  • A/B Testing
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Validate willingness to pay

Are people willing to reach into their wallets?

Business Model Patterns

Customer segment.

Meeting the unique needs of each and every customer

  • Bottom of the Pyramid
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Pricing Model

Innovative pricing strategies for sustainable growth

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Revenue Streams

Explore different revenue streams to maximize potential

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Value Network

Sharing resources and risks for mutual benefit in the network

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Value Proposition

Value proposition strategies for long-term success

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Joint Business Plan: what's the point? .

It’s around this time that manufacturers and retailers agree joint business plans, or JBPs, for the coming year. But JBPs can be a very mixed bag, so if you’re going to do one, it’s essential you do it in the right way and for the right reasons. JBPs come in just three flavours, so which one is right for each of your major relationships?

The Sales Plan:

It’s the most common form of JBP but, in reality, it’s nothing more than a 12-month promotion calendar. Periods of trading, interspersed with launches and deals. It’s a low-value exercise. At best it helps you coordinate activity, stock, and investment across the year, but it’s never going to transform your businesses, so don’t waste much time on it.

The Battle Plan:

This flavour of JBP is really a competitive negotiating tool, to be used to gain specific commitments and concessions. A retailer may be offered extra promotions for a cost price increase. A manufacturer might be promised volume growth in return for more investment. The numbers in the plan are only there to support the negotiation, and to be used as a beating stick, for one side or the other, during the year. It’s a hard-nosed deal for a 12-month period, so it needs time, focus and planning.

The Strategic Plan:

The “strategic” JBP is very different. It requires an open, collaborative relationship. It starts with an ambitious vision of where the relationship could be in the future, where it could add genuine value for customers, and where it could create something new, different and worthwhile. The strategy is as much about joint initiatives as it is about buying and selling, and it may outline a plan that will run for the next several years.

BOTTOM LINE:  you can’t collaborate with someone intent on competing with you. But for those relationships where you can collaborate, the rewards from a strategic JBP can be huge. Choose the right approach, set appropriate objectives, and adopt a style to maximise the opportunity. Don’t waste your time going through the motions – there’s really no point.

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5 critical areas you must address in e-commerce joint business planning.

5 Critical Areas You Must Address In E-commerce Joint Business Planning

JBP sessions have been going on for years. The JBP process is one by which manufacturer and retailer work together to improve both their businesses. They typically align to new product launch support, added or delisted SKUs, trade support funding, and retailer-specific marketing activities. JBP sessions are typically led by the sales manager responsible for the retailer relationship.

Account Teams Are Missing Out

The problem is most sales managers are not putting together comprehensive planning to grow e-commerce sales. They do talk basic items with traditional retailers, such as new SKUs to be added online and sales targets for e-commerce. What they miss is a detailed discussion of elements driving e-commerce sales. They also miss marketing opportunities retailers have with their own online assets.

Oftentimes, sales leaders and shopper marketers may not have cross-functional e-commerce experience to understand all the elements that factor into online sales. They do not have the required combination of digital marketing, software tech, and analytical skills to continuously refine and grow user experience. So they avoid the discussion.

The E-commerce JBP Process: 5 Critical Areas

What's the solution? Brands and shopper marketers must plan for dedicated e-commerce joint business planning sessions... and the process needs to start now!  

JBP sessions should occur with all pure-play e-commerce retailers, as well as with the e-commerce teams for the top ten traditional retailers.

To help with your planning, we are going to describe five key areas you should include in your planning and discussions. There may be other areas that should be included, but these five will start the process of cross-functional planning.

1. Show Up Better: Improve Your Content

One of the most impactful areas a brand can improve is how they are “showing up” on a retailer’s site. They shouldn’t just be listing products. They need to be selling by applying the same sales-driving strategies they would utilize on a retail shelf or in advertising.

The most important factor for doing so is use of content. While most brands do an acceptable job providing specifications for products, they are not creating compelling copy to convince a shopper to buy immediately, from that specific site. It is estimated that sales can be increased by over 50% just by improving copy so that a consumer wants to purchase immediately.

In preparation for a JBP session, the brand needs to do a complete analysis of how their products are showing up on the retailer's site, how they compare to competitors on the site, and how the retailer performs against other retailers.

Next, barriers against improving content need to be identified and remedied. In most cases, such barriers result from organizational issues between the brand and retailer that need to be resolved to allow more fluid updates. Often, brands are not having copywriters develop content; instead, a marketing specialist is assigned to “check the content box.” Most times, comments left by purchasers are not addressed, which hurt brands’ sales if negative. Similarly, product photos may be limited and uninspiring.

During JBP, specific actions need to be agreed upon for both parties to improve content. A set process for improving copy and visuals should be established, including measures to track progress. How comments will be addressed should be specifically discussed. Ideally, a brand should possess the ability to reply to comments and drive trust with other shoppers.

2. Increase Basket Size Better: Cross-sell and Up-sell

There is nothing a retailer wants more than to have a brand that doesn’t just focus on their own sales but rather on how they can increase retailers' overall sales and profitability. A brand with this type of thinking will have disproportionate value with the retailer.

As part of JBP, a brand should supply actual data to help a retailer understand other products most purchased by consumers who buy their product. This data should also include secondary or alternative products consumers want after trying a product. Consumers are often more willing to purchase a second product, especially if they were undecided on what to buy. They often think, “It's better to have two.” Offer insight into complementary products that can help round out a recipe or complete a shopper solution. Peanut butter featured together with jelly makes a lot of sense, as do knee pads for those looking to buy floor paint. Your offline basket reports and analysis will offer insight into "complete" solutions if your e-commerce intelligence is still in its nascent state.

This does give a brand the opportunity to drive sales of other products in their portfolio, and these options should be highlighted to the retailer. A brand should clearly show the financial opportunity of trade-up and cross-sell opportunities.

3. Market Better: Identify and Negotiate On-site Opportunities

As a brand prepares for JBP, they should take inventory of all the digital marketing a retailer does. This should include all advertising, page by page, on the e-commerce site, social advertising, retargeting, and search engine and display tactics. The brand should hypothesize what triggers cause advertising and how a retailer tailors messaging based on a shopper’s path to purchase.

Most importantly, a brand should note wasted marketing opportunities. These are often easy to identify as general advertising that may appear on a retailer's e-commerce or digital assets but has nothing to do with actual products sold. In these cases, they are simply tying into general ad content to make additional income in a non-strategic way.

A brand should come to a JBP session with specific asks for on-site advertising and product positioning within a retailer’s digital marketing tactics. In many cases, a retailer can give a certain amount of this away or allocate promotional funds a brand was going to give the retailer anyway.

A brand should come to JBP explaining why it is in a retailer’s best interest to advertise their brand vs. generic advertising they may be hosting on the site.

4. Drive Traffic Better: Plan and Get Credit for Building Retailer Site Traffic

As a stellar JBP partner, a brand can go above and beyond by creating plans to drive traffic to a retailer’s site. Such plans are most impactful when deeper along a shopper’s path-to-purchase  

Many shoppers will research a brand’s products online. They often go to a brand’s own website directly or are touched by a brand’s digital advertising or promotions. These provide opportunities for a brand to immediately activate sales.

A brand can send a shopper directly to a retailer’s site to make a purchase. This is highly valuable traffic as a consumer in purchase mode may explore other products on a retailer's site as well.

Going into JBP, a brand should put together a plan for directing a certain amount of traffic to a retailer’s site. They should quantify the value of this traffic and get credit for this as part of their retailer-specific marketing spend.

5. Launch Products Better: Plan to Drive New Product Intros

We intentionally saved product introduction for last, as most JBP owners focus on this up front. We wanted to drive focus on the items that may be less intuitive. That said, new product listing is a critical component of an e-commerce JBP session.

In preparation for JBP, a manufacturer’s sales and marketing team should take inventory of any products not yet listed on a specific retailer’s site. They should also gather complete information on new products to be launched in the coming year, including seasonal or limited-time offerings. A brand should think through their ability to create a unique SKU for specific retailers, as this drives differentiation and price protection.

Most importantly, a brand team, together with their shopper marketing counterparts, should put together their recommendations for how a retailer should support new product or SKU launches through e-commerce. They should provide a complete pitch of activities a retailer should conduct and include how to best take advantage of national marketing a brand will support.

In general, a brand and retail team should create a stellar online launch plan just as they would do to support an in-store launch.

E-commerce Planning Differentiates You From Your Competition

The importance of JBP for e-commerce cannot be overstated. In addition to obvious financial benefits of higher brand sales, it helps create a stronger relationship between you and your retailer partners.

Every retailer is on an express train to grow their e-commerce sales. They are under pressure by management and the market to do so. Be a great partner for category leaders; they will come to you with incremental opportunities and to solve problems. Getting organized gets you ahead!

Start Now... Period!

It is critical to start the process in January. Time will go by quickly. Most brands need to conclude the main process by April, well ahead of summer and holiday planning periods. Of course, JBP should be an ongoing process, with quarterly check-ins to refine the process, review key performance indicators, and stay conscious.

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¿Qué es un Joint Business Planning?

Alex ramirez.

  • Apr 29, 2019
  • Noticias Diarias , Retail , Retail Experience , Retail Marketing

agencia

Vivimos en un mundo cada vez más globalizado e interconectado. Esto no sólo es válido para las personas, sino también para los retailers , sus proveedores y las marcas de los productos que ofrecen. Por este motivo, ya no es suficiente que realicen sus esfuerzos de manera separada para llegar al cliente , sino que todas las partes involucradas en un proceso como el de venta tendrán que trabajar en conjunto, con la finalidad de aproximarse de una manera más efectiva con su público meta. Esto está asociado al concepto conocido como Joint Business Planning . ¿Qué significa específicamente este concepto? En las siguientes líneas hablaremos sobre él.

EL Joint Business Planning, el cual se abrevia por sus siglas como JBP, se puede comprender como un plan conjunto de negocios , por medio del cual retailers y proveedores establecen objetivos, estrategias y objetivos en común, para los cuales trabajarán de manera coordinada.

Dicho en otras palabras, el Joint Business Planning es la serie de pasos, herramientas y técnicas de las que se apoyarán los proveedores y los retailers con la finalidad de que el negocio de las partes involucradas crezca de manera sustentable y, sobre todo, de manera rentable.

Uno de los principales beneficios con los que cuenta el Joint Business Planning en el caso particular del retail es que tanto el distribuidor como el proveedor pueden trabajar para evitar de manera conjunta el quiebre del stock, por medio de un proceso de surtido mucho más eficiente.

Por medio de este plan integral entre las partes participantes en un negocio se buscará el modo de maximizar las ventas que se registren, sin tener que recurrir a modificaciones innecesarias en los precios de los productos, pero, al mismo tiempo, optimizando las ganancias que se consiguen, por medio del trabajo conjunto entre el retailer en cuestión y el proovedor.

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Modelos e Exemplos de Plano de Negócios Gratuitos (Business Plan)

Criar um plano de negócios definitivamente não é a parte mais fácil ou emocionante de começar, ou organizar uma empresa.

Criar seu plano de negócios é mais que apenas colocar suas ideias no papel para que os financiadores em potencial as vejam. É um processo exploratório no qual você pode avaliar suas opções, testar suas suposições sobre sua ideia e até descobrir novas oportunidades. Pode até levar você a eliminar aspectos e objetivos do seu negócio antes de investir tempo e dinheiro neles.

Isso não significa que você tem que quebrar a cabeça e começar um plano do zero. Existem modelos de plano de negócio que facilitam esse processo para você! Confira estes modelos de planos de negócios que você pode baixar gratuitamente para começar.

Modelos de Plano de Negócios em Português

Separei alguns dos modelos de negócios que eu mais gostei, todos em português para facilitar ainda mais essa importante etapa de planejamento do seu negócio.

Sebrae – Modelo Plano de Negócios (Excel)

Sebrae - Modelo Plano de Negócios (Excel)

Criado em 1972, o Sebrae estimula o empreendedorismo e promove a competitividade e o desenvolvimento sustentável dos pequenos negócios no Brasil. Referência no setor de negócios do Brasil, o Sebrae disponibilizou um modelo de plano de negócios bem completo e intuitivo. Para baixar você precisa realizar um cadastro rápido.

Clique aqui para baixar .

Dynamic Business Plan – Modelo Plano de Negócios (Word)

Dynamic Business Plan - Modelo Plano de Negócios (Word)

Desde 1995, Mogens Thomsen, proprietário da Thomsen Business Information, tem ensinado e aconselhado os empresários da península escandinava, principalmente da Dinamarca. Ele disponibilizou um modelo de plano de negócios traduzido para o Português.

Endeavor – Modelo Plano de Negócios (PDF)

Endeavor - Modelo Plano de Negócios (PDF)

A Endeavor é uma organização global sem fins lucrativos com a missão de acelerar empreendedores que aceleram o crescimento do país. Apoiam milhares de empreendedores à frente de scale-ups, que são referência em performance e compromisso com a sociedade, e articulam mudanças para facilitar o crescimento de empresas no Brasil, nas bandeiras de Acesso à Capital, Simplificação Tributária e Desburocratização.

UOL – Modelo Plano de Negócios (PDF)

UOL - Modelo Plano de Negócios (PDF)

O UOL HOST é a unidade de hospedagem e serviços web do Grupo UOL e conta com a experiência de mais de 19 anos da marca que se consolidou como sinônimo de internet no Brasil. Eles contam com um setor chamado Meu Negócio, e por esse canal disponibilizaram um modelo de plano de negócios. Para baixar o arquivo você precisará deixar o seu e-mail, você pode inserir um e-mail inexistente apenas para conseguir ter acesso ao arquivo.

Clique aqui para baixar.

Modelos de Plano de Negócios em Inglês

Se você se sente confortável com o inglês, pegar alguns modelos e traduzir com certeza é uma boa opção. Existem muitos mais modelos disponíveis em inglês e com certeza algum se adequará a sua necessidade.

Score – Modelo de plano de negócios (PDF)

modelo joint business plan

Score é uma organização sem fins lucrativos americana dedicada a ajudar os empreendedores a lançar suas empresas. Seu modelo, disponível para download em PDF ou Word, faz 150 perguntas e é genérico o suficiente para ser personalizado para a maioria dos tipos de negócios. O recurso Refining the Plan que o acompanha é útil, especialmente se esta for sua primeira tentativa de redigir um plano de negócios.

SBA – Administração de Pequenas Empresas dos EUA (PDF)

modelo joint business plan

O modelo do SBA está disponível para preenchimento online e download em PDF. Você pode voltar e editá-lo conforme necessário, então não se preocupe em ter tudo pronto na primeira vez que você se sentar para resolvê-lo. Mesmo dividido em seções, é um documento longo e um pouco trabalhoso para ser lido, mas produz um plano de negócios útil e com aparência profissional. Isso é particularmente útil se sua ideia não estiver totalmente desenvolvida e você souber que tem dever de casa a fazer – ela solicita informações.

100 Startup – Plano de negócios de uma página (PDF)

modelo joint business plan

Quem disse que um plano de negócios deve ser um documento longo e complicado? Alguns financiadores vão querer ver muitos detalhes, mas você pode fornecer isso nos apêndices. O 100Startup, o site do best-seller de mesmo nome, tem uma tonelada de recursos simplificados para empresários, incluindo este modelo de plano de negócios super simplificado.

LawDepot – Construtor de Plano de Negócios

LawDepot - Construtor de Plano de Negócios

Você apenas precisa responder a algumas perguntas simples e estará “pronto antes que você perceba!” Não acredite nisso. Um plano de negócios deve levar tempo e muito dever de casa, mas se você já fez isso, o modelo do LawDepot é uma escolha decente. Ele percorre os primeiros passos, marketing, produto, análise competitiva, SWOT e muito mais, com uma janela abaixo dos campos de entrada para mostrar o plano enquanto você o desenvolve. Você pode baixá-lo gratuitamente com uma assinatura de teste, mas deve se lembrar de cancelá-lo dentro de uma semana se não planeja continuar a usá-lo.

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Gostei da iniciativa.

Plano de Negócios

Obrigado por me ajudarem na minha investigação, mas mesmo com estes exemplos, é complicado elaborar um plano de negócios!

Por isso optei por comprar um plano de negócios que já estava feito no Exemplos Plano de Negócios e que se assemelhava ao meu campo de actividade, só tinha de editar os textos com os meus dados de contacto e pronto! Super pratico !

GERSON VICENTE CESCHINI

Muito obrigado pelas informações, parabéns pelo artigo.

marieee daniels

amazing article. this will help me a lot. thanks for sharing such information

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  3. How To Create A Joint Business Plan

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  4. Improve Collaboration and Joint Business Planning Results in 3 Steps

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  1. Hablemos de estructurar tu plan de negocio 2 (28 de julio

  2. Estructura de un plan de negocios

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  5. MODELO DEL PLAN ESTILO Y FORMA HGW

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COMMENTS

  1. What Is a Joint Business Plan (JBP)? Benefits & Best Practices

    A joint business plan (JBP) is the collaborative process of planning between a retailer and a supplier in which both companies agree on short-term and long-term objectives, financial goals, growth, and shared business initiatives for profitability.

  2. JBP (Joint Business Plan): o que é e como usá-lo para fazer um

    JBP (Joint Business Plan): o que é e como usá-lo para fazer um planejamento eficiente mar 23, 2023 | Sem categoria | 0 Comentários No artigo de hoje, descubra o que é um Joint Business Plan, conhecido também como JBP, uma abordagem estratégica que está se disseminando cada vez mais no Brasil.

  3. Joint Business Plan (JBP): Benefits, Best Practices & Objectives

    1. Increased Alignment and Synergy between Partners 2. Enhanced Communication and Coordination 3. Improved Resource Allocation and Cost Optimization Best practices for successful joint business planning 1. Establishing Clear Goals and Objectives 2. Regular Communication and Feedback Among Stakeholders 3.

  4. O que é JBP? E como construir um plano de negócios?

    Joint Business Plan (JBP), também chamado de plano de negócios, consiste em um conjunto de estratégias de longo prazo, feitas de maneira associada pela indústria e pelo varejo, com o objetivo de obter benefícios para ambas as partes e também para os consumidores finais. Varejo e indústria são segmentos que se complementam e que têm ...

  5. JBP ou Joint Business Plan: Como montar um Plano de ...

    JBP: "Creating Value Together" Uma abordagem verdadeiramente colaborativa para o JBP transforma a relação, estabelecendo o fornecedor como líder da categoria e o varejista como o maior parceiro...

  6. How to Write a Joint Venture Business Plan

    Step 4: Your Executive Summary. Although the Executive Summary will be the first page of the joint venture business plan, it is always recommended you write it last. This page of your joint venture business plan provides a concise view of the business agreement. Depending on the joint venture activities, the section of the business plan will ...

  7. JBP: The Brave Approach to Writing a Joint Business Plan

    1. Stating the Blindingly Obvious - A Joint Business Plan is All About Trust. In Accenture's free report on joint business planning, they talk of a change in mindset for both parties to achieve 'Increased trust among parties'. And, of course, Accenture is right that trust is absolutely essential for a joint business plan to be effective.

  8. Joint business plan: Definition and tips

    A joint business plan is a document that defines a merger between two or more companies. It describes the purpose and responsibilities of each partner in the incorporation. You may also see it as a collaborative process of planning where a supplier and retailer agree on both long- and short-term goals, including growth, finances and shared initiatives for profitability.

  9. JOINT BUSINESS PLAN: Top 7 Secrets To Successful Joint Business Planning&

    This is the time to meet them, have those one-on-one meetings with them, communicate and make the best out of it. If you fail to plan like this, your joint business won't be stable. #4. Define The Where, What, And How. Create ways of working to energize and unite the partners involved.

  10. Joint Business Planning Template

    Published: 19 November 2019 Summary Use this template that includes a comprehensive set of tools to conduct joint business planning with key customers. Executive sales leaders responsible for account management can use the tools to identify and evaluate joint objectives, create a joint business plan and review progress against goals.

  11. Improve Collaboration and Joint Business Planning Results in 3 Steps

    Collaboration is on many organization's strategic plans, with effective Joint Business Planning (JBP) being the outcome. Retailers' and Vendors' have the opportunity to determine mutual areas of interest and build their businesses in a collaborative way — namely by taking steps to improve Shopper satisfaction with a better experience.. However, effective Collaboration and JBP require ...

  12. What is a Joint Business Plan?

    A joint business plan is exactly what it sounds like - stakeholders from each organization sitting down to have a good old-fashioned conversation and plan for the next year/quarter. Senior leaders ...

  13. JBP ou Joint Business Plan: o que é e por que a sua ...

    O Joint Business Plan (JBP) ou Plano de Negócio é um conjunto de estratégias executadas a longo prazo entre indústria e varejo, visando alcançar resultados positivos para todas as partes, incluindo o consumidor final. Diferentemente do que muitos possam pensar, o JBP não é uma estratégia de vendas de um produto ou serviço.

  14. The Business Model: Joint Venture. What it is, How it Works, Examples

    The Business Model: Joint Venture. What it is, How it Works, Examples. Business Model Generation: Value network Joint Venture Gather the power of multiple businesses to stand stronger together Product Playbooks Business Model Patterns Value network Joint Venture Recipe Also called: Business Alliance, Buying Club, Collaborative Consumption

  15. Joint Business Plan (JBP): o que é e como fazer

    "JBP é um modelo de plano de negócio que prevê alinhamento de objetivos entre indústria e varejo visando o sucesso das operações" trarei uma visão um pouco mais prática, começando pelo que NÃO É...

  16. Joint Business Plan: what's the point?

    This flavour of JBP is really a competitive negotiating tool, to be used to gain specific commitments and concessions. A retailer may be offered extra promotions for a cost price increase. A manufacturer might be promised volume growth in return for more investment. The numbers in the plan are only there to support the negotiation, and to be ...

  17. 5 Critical Areas You Must Address In E-commerce Joint Business Planning

    5. Launch Products Better: Plan to Drive New Product Intros. We intentionally saved product introduction for last, as most JBP owners focus on this up front. We wanted to drive focus on the items that may be less intuitive. That said, new product listing is a critical component of an e-commerce JBP session.

  18. ¿Qué es un Joint Business Planning?

    EL Joint Business Planning, el cual se abrevia por sus siglas como JBP, se puede comprender como un plan conjunto de negocios, por medio del cual retailers y proveedores establecen objetivos, estrategias y objetivos en común, para los cuales trabajarán de manera coordinada.

  19. How To Write A Business Plan (2024 Guide)

    Describe Your Services or Products. The business plan should have a section that explains the services or products that you're offering. This is the part where you can also describe how they fit ...

  20. PDF Annex 7 Guide to the Business Plan

    GUIDE TO THE BUSINESS PLAN1. The business plan is an essential document for a consortium. It provides a road map for the later operations by specifying the strategic vision of the group, listing the activities that members wish to undertake jointly and providing an overview of the expenses involved. The business plan will play a large role when ...

  21. PDF JBP OU JOINT BUSINESS PLAN

    Joint Business Plan (JBP) ou Plano de Negócio é um conjunto de estratégias executadas a longo prazo entre indústria e varejo, visando alcançar resultados positivos para todas as partes, incluindo o consumidor final. Diferentemente do que muitos possam pensar, o JBP não é uma estratégia de vendas de um produto ou serviço.

  22. Modelos e Exemplos de Plano de Negócios Gratuitos (Business Plan)

    Score - Modelo de plano de negócios (PDF) Score é uma organização sem fins lucrativos americana dedicada a ajudar os empreendedores a lançar suas empresas. Seu modelo, disponível para download em PDF ou Word, faz 150 perguntas e é genérico o suficiente para ser personalizado para a maioria dos tipos de negócios.

  23. Business Plan Templates: 26 FREE Samples

    Bill of sale Big Data Startup Business Plan Template Create a professional Big Data Startup business plan with our customizable Startup Business Plan Template. Virtual Assistant Business Plan Strategize your way to success with this customizable AI virtual assistant business plan template. Virtual Reality (VR) Business Plan

  24. War in Ukraine: Estonian PM Calls for Joint Bonds to Boost Kyiv's

    The European Union should work on a plan to issue €100 billion ($107.8 billion) in eurobonds to boost the continent's defense industry, and in the meantime do more to get weapons to Ukraine ...