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What Does a Marketing Consultant Do? Your Complete Career Guide

If you’re looking to switch things up in your marketing career, you may have considered becoming a marketing consultant. But what does a marketing consultant do exactly? If you’ve wondered about this and other marketing consulting questions, we’re here to help you clear things up.

If you’d like to skip ahead to one of the sections, just use the clickable menu:

  • What is a marketing consultant, and what do they do?
  • What are the main tasks and responsibilities of a marketing consultant?
  • What skills do you need to work as a marketing consultant?
  • Where do marketing consultants work?
  • What is the average marketing consultant salary?
  • How to become a marketing consultant
  • Key takeaways and next steps

1. What is a marketing consultant, and what do they do?

A marketing consultant is a marketing professional hired temporarily to help an organization bolster its marketing efforts. 

Typically, organizations reach out to hire a marketing consultant when they’re struggling with brainstorming or executing an effective marketing strategy. They may also hire one when they do not have the resources to hire an in-house marketing team.

Marketing consultants handle a wide array of tasks across developing, implementing, analyzing, and maintaining a successful marketing strategy. Depending on the organization’s choices (or the consultant’s evaluation), these efforts could be spread across several marketing channels .

Let’s examine more closely what’s involved in the day-to-day of being a marketing consultant.

2. What are the main tasks and responsibilities of a marketing consultant?

Depending on the reason why the consultant was hired, they may be building out a marketing strategy from scratch or tweaking a currently ineffective one.

Although each organization will have different needs, here are the general tasks and responsibilities a marketing consultant may perform:

  • Analyzing existing marketing strategies to see if they’re still effective and identifying any weak links to improve on
  • Creating a new marketing strategy to help the company reach their marketing goals
  • Developing a new brand identity or helping to refine the old identity to connect with the target audience
  • Developing a new content style guide t o facilitate the creation of fresh, impactful content
  • Optimizing old content for search engines and refreshing old content to match a new content guide
  • Building a social media strategy to help the organization harness their social media channels
  • Training employees who will continue the marketing efforts after the consultant contract has ended
  • Creating new workflows and processes for more efficient project management 
  • Monitoring the progress of new marketing strategies by keeping track of analytics for SEO, PPC, social media marketing metrics, etc.
  • Reporting on progress as needed to keep the client up to date

3. What skills do you need to work as a marketing consultant?

Handling a bevy of responsibilities as a marketing consultant demands certain skills. 

Depending on the scope of work, a marketing consultant may either focus on one marketing channel or provide valuable recommendations on several, if not all the marketing channels in use. They may also be charged with helping the company launch into a new marketing channel.

The following skills will come in particularly handy for a marketing consultant:

Marketing savvy

It goes without saying, but a marketing consultant should be an expert in the field. Ideally, they should either have plenty of experience managing a breadth of marketing channels or in-depth experience with a specific channel. This ensures that they can provide valuable input to the teams they work with.

As a marketing consultant, analytics should mean more than numbers to you. You should be able to understand what the metrics mean and which strategies are likely to improve your client’s conversion rates, click-through rate, traffic, or other positive key performance indicators (KPIs).

Communication skills

Marketing consultants are new, usually temporary team members, so it is crucial that they be able to communicate well. You’ll need to communicate your strategies to the client as well as to the team you’ll be working with. That way, everyone can be on the same page.

Organization

Juggling multiple job responsibilities requires that a marketing consultant has strong organizational skills. This can also extend to project management skills and an ability to keep track of dates and meet several deadlines regularly.

You might be the expert consultant, but you’ll need to work well with others on the team to ensure a hassle-free workflow. Marketing consultants may also need to flex their leadership muscles, teaching team members the ropes and nurturing their strong points.

Creativity is the fuel of marketing and thinking outside the box will keep your ideas fresh—especially for content creation.

Strong writing skills

Content marketing is exploding. More and more companies are relying on blogs, case studies, and ebooks to promote their brand. As a marketing consultant, you’ll need to have writing skills and more than a basic understanding of copywriting and content writing.

There’s no marketing without visuals. Whether it’s visuals for a website, blogs, social media, or otherwise, it’s essential that you have an eye for design.

Research is inextricably linked to marketing. You’ll need to research competitors, keywords, subject matter, strategies, and much more to be an effective marketing consultant.

4. Where do marketing consultants work?

The great news? As a marketing consultant, you can work in any industry—as long as they have marketing needs. These include:

  • Hospitality

This means you get to decide on a niche for yourself. Like any digital marketing expert, you’ll need to choose which industry and marketing channels you’d like to focus on. Once that’s done, you can start looking for marketing consultant roles in those areas.

5. What is the average marketing consultant salary?

Before you rush out and quit your current job or pivot to marketing consultancy, let’s look into how much you can earn as a marketing consultant.

Because this is a freelance role, it varies widely from city to city, across industries, and depending on the range of experience a person has. Here’s what we found in our research:

  • According to Glassdoor , the average marketing consultant salary is $84,028 per year
  • According to Payscale , the average marketing consultant salary is $67,429 per year
  • According to Indeed , the average marketing consultant salary is $53,305 per year

This leads us to an average marketing consulting salary of $68,254 per annum. Sounds good to you? If so, how can you become a marketing consultant? 

6. How to become a marketing consultant

There’s no shortcut to becoming a consultant of any kind. So if you’re new to digital marketing and are looking for an entry-level role, this may not be the one for you. We recommend instead looking into how to become a freelance digital marketer.

Already been in the digital marketing game for a while? Here’s how to become a marketing consultant.

Get an education (optional)

If you want to become an expert faster, the best route is to gain a degree (undergraduate or postgraduate) in marketing. This positions you as a ready-made expert who only needs a bit of experience to get noticed. Some certifications can also help you accomplish this if you’d rather not spend too much time in university. These include:

  • OMCP Digital Marketing Certification
  • Hubspot Content Marketing Course
  • Hootsuite Social Media Management Course 

These should get you started on the right foot.

With marketing, there’s no substitute for hands-on experience. Most marketing consultants understandably have at least five years of experience under their belts. If you’re already a few years into your marketing career, gain more experience by experimenting with various marketing channels and industries. You can take courses, learn from peers, or learn by continuing to collaborate as a marketer.

Related reading:  Marketing consultant job description

When choosing a new career path, networking is priceless. If you’re a digital marketer interested in becoming a consultant, network with other marketers on Twitter, LinkedIn, and Facebook groups. For the latter, it’s as easy as searching for “digital marketers” and seeing which groups pop up.

7. Key takeaways and next steps

If you’ve recently decided to explore consultancy in your marketing career, it’s important to know what a marketing consultant actually does. Several skills, such as communication, writing, teamwork, design, and research are essential for this role. However, the key ingredient to becoming a marketing consultant is experience.

If you’re new to digital marketing in general, focus on gaining knowledge, experience, and a network of peers to propel you. 

Want to learn more about digital marketing? Check out CareerFoundry’s free 5-day course , or read some related articles:

  • How To Become a Digital Marketing Manager: Your Roadmap
  • What Is an SEO Specialist? Role Description & Career Guide
  • What Is a Digital Marketing Strategy? (And How To Create One)

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Marketing Consultant

  • Sales & Marketing
  • New York City, NY
  • Remote friendly
  • 75 USD an hour

Posted on February 13, 2024

The Adventure Project empowers entire communities in Africa to work their own way out of extreme poverty, for good .

We believe that everyone should have the opportunity to work, thrive, and build a better future for themselves and their families. That’s why we’re focused on creating jobs that address the basic needs of people living on less than $2 per day.

We know that by investing in people, we can end extreme poverty in our lifetime. Because when people have good jobs, they invest in their future. They open bank accounts, send their kids to school, and lead healthier lives.

You’re an experienced marketer excited about putting your expertise towards tackling some of the biggest problems facing the extreme poor.

You’re analytical, data-driven, and you seek out compelling quantitative evidence to support your thinking and decisions.

You love a good story and are comfortable storytelling across a variety of formats (email, blog, social media, etc.).

You’re an effective communicator who is also focused, detail-oriented, and accountable.

You want to leverage your talents and expertise to create a better world.

JOB DESCRIPTION

The Marketing Consultant will support The Adventure Project’s marketing efforts through several upcoming campaigns, with the primary goal of acquiring, engaging, and retaining a dedicated community of our supporters.

This is a 3-month contracted position, with the desired possibility of a contract extension and expanded scope for the right candidate. The Marketing Consultant will be responsible for the following:

CONTENT STRATEGY + CREATIVE : Develop the content calendar for social media and email marketing channels, and assist with pulling together copy and design for the next 3 months. You will be working in tandem with Becky (our Co-founder) on creative. An assistant will be available to help with scheduling in Sprout Social. You will also be responsible for advising on the target audience, copy and any paid or organic media budgets (A/B testing and making tweaks as they roll-out). 

DIGITAL FUNDRAISING CAMPAIGNS : Project manage and provide expertise for 3 digital fundraising campaigns that align with International Women’s Day, World Water Day and Earth Day. Each campaign has a fundraising component and involves rallying our incredible community of supporters.

WELCOME SERIES : Assist with monitoring and refreshing our welcome email series, identifying opportunities to optimize our funnels, improve conversions and upgrade/retain current supporters.

REFRESH STORIES : Help refresh our blog posts, with an eye on turning several posts into evergreen content. Optimizing keywords, improving the SEO, updating CTA’s and resharing to new audiences is also awesome. 

TOP OF FUNNEL : Monitor organic traffic to our site. Make adjustments and help craft compelling (and fun) offers to increase email subscribers. 

INCREASE ENGAGEMENT : Help craft strategies to increase engagement of our supporters, with a focus on sharing gratitude, reporting back on the impact of their generosity, and educating people about the incredible work our Venture Partners are doing each day in Africa. 

QUALIFICATIONS / WORK EXPERIENCE

5+ years of experience in digital marketing, growth marketing, digital fundraising, or similar positions (for profit or nonprofit)

A track record of planning and executing large, successful marketing and fundraising campaigns

Experience using email service providers such as MailChimp, ActiveCampaign, or Klayvio to send targeted messages at scale

Extensive knowledge of and experience with digital marketing concepts such as email marketing, social media marketing, SEO/SEM, re-targeting, affiliate marketing, and both organic & paid social media

Deep understanding of and comfort using web analytics tools, such as Google Analytics

Social media savvy, with in-depth knowledge of various social media platforms and best practices

Keen understanding of nonprofit language that converts and inspires audiences to get involved

Experience crafting and/or editing strong headlines, subject lines, and social media copy

Familiarity with web design (design and content development skills are a plus)

Excellent analytical and project management skills

Passion, idealism, integrity, positive attitude, mission-driven, and self-directed

BASIC EXPECTATIONS

The Marketing Consultant should expect to work 20-25 hours per month, although opportunities to take on additional scope may be presented

Planned wages for this position are $75 / hour, but could vary based on experience

Position is fully remote; we will work with you to find a time for 1-2, 30-min check-ins per week

THINGS YOU LOVE

Campaign launches. Inspiring grassroots supporters to give.

Creative campaigns. Perhaps you push yourself to try something new.

Project managing various stakeholders and moving pieces

Turning great photos and videos into compelling stories and reels.

Analyzing details to see what’s working and what’s not (and then tweaking!)

Senior Marketing, Brand and Sustainability Consultant

  • Develop and Implement Strategic Communication Plans
  • Compiles market conduct research briefs
  • Consults, advises and presents alternatives to the marketing managers on possible course of action, including identifying new business opportunities
  • Responsible for the design, development and execution of Direct Marketing & Lead Campaigns
  • Responsible for the conceptualisation and execution of marketing events
  • Monitors marketing business environment and competitor activities and offerings
  • Gathers information on local and international market trends for relevant product set
  • Identifies new business sales opportunities and builds them into marketing messages
  • Responsible for the development, design and delivery of presentations, including marketing messages
  • Provides Input into the design and development of an annual advertising strategy
  • Collaborates with agencies to ensure that they are motivated and producing industry-leading creative work and media execution
  • Collaborates with the Brand Manager to ensure that traditional and digital advertising work synergistically together
  • Sustainability:
  • Track and support in the development of performance parameters and measurement for sustainability reporting
  • Monitor deliverables of the sustainability initiatives identified by OMNAM
  • Build strong internal and external stakeholder relationships to ensure that activities conducted in the sustainability programme are in good standing with current best practice
  • Seek opportunities to improve business processes and systems by identifying and recommending effective ways to operate and add value to Old Mutual Corporate
  • Support enterprise-wide initiatives when required that support the sustainability strategy, implementation, or opportunity assessment
  • Namibian citizenship
  • Bachelors Degree in Marketing, Sustainability or related field
  • 3- 4 years’ experience
  • Proven experience in Brand and Digital marketing roles
  • Strong proficiency in social media management and digital analytics tool
  • Excellent written and verbal communication skills
  • Creativity and innovation in developing engaging digital content
  • Ability to work collaboratively in a team environment
  • Flawless command of the English language
  • Strong technical skills; Assertive self-starter with excellent communication, organisation and presentation skills
  • Excellent conflict handling skills
  • Familiarity with the financial industry is a an added advantage
  • Ability to work under pressure while maintaining high service levels
  • A team player
  • Only shortlisted applicants will be contacted

How to Apply

  • Via employer's website Login or Sign up Via employer's website https://oldmutual.wd3.myworkdayjobs.com/en-US/Old_Mutual_Careers/job/Windhoek/Senior-Marketing--Brand-and-Sustainability-Consultant_JR-50781-1?q=namibia
  • Entity Old Mutual
  • Location Windhoek
  • Category Marketing and Advertising
  • Published 20.02.2024
  • Expires 01.03.2024

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  16. Top Companies in Moscow, Russia

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  20. Communications & Marketing Specialist

    Job Summary: The Office of Strategic Consulting is a full-service internal consulting and project management office within UW-Madison. We serve as a resource for schools, colleges, divisions, and administrative units across campus, partnering with them to enhance their organizational effectiveness. With our extensive professional expertise and in-depth knowledge of the university, we help ...

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    1 to 50 Employees. Type: Company - Private. Founded in 2010. Revenue: Unknown / Non-Applicable. Business Consulting. Competitors: Boston Consulting Group, Bain & Company, Roland Berger Create Comparison. The Moscow Consulting Group was established by McKinsey & Company alumni and industry experts from blue-chip corporations in 2010. MCG employs ...

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  25. Google Jobs in United States (2024)

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