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Bed And Breakfast Business Plan

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If you are a people person who enjoys cooking and cleaning and is fond of historic and elegant houses, a bed and breakfast business would be perfect for you.

A bed and breakfast business not only allows you to work for yourself, but also to challenge your creative side. You get to pick the decor, the food menu, the serving style, and everything that’ll make you stand apart from the others.

Industry Overview

The bed and breakfast industry stood at a market value of 1.65 bn dollars at the beginning of 2021 and is picking up pace after being hit by the COVID-19 pandemic. Hence, with a lesser number of competitors now is the right time to enter the industry.

However, to know what you are getting yourself into, you need a well-written business plan. Also, planning your business well in its initial stages saves you from a lot of troubles later on.

Read on to find out how a business plan can help you and how to write one.

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free sample bed and breakfast business plan

How can a bed and breakfast business plan help you?

Writing a business plan before starting a bed and breakfast business can help you in managing your finances and budget better. It’ll also help you understand what your targeted client base expects out of you, it would also help you select the right location, formulate a good marketing strategy, and cater to the needs and demands of your customers better.

It can also help you steer clear of roadblocks and avoid hiccups in your business journey.

Moreover, it can make navigating through your daily business activities and your business milestones easier.

How to write a bed and breakfast business plan?

Though writing a business plan might seem intimidating at first, it doesn’t have to be. You can easily write a well-rounded business plan through a premade template or through a business plan software that’ll help you in every step of writing your business plan.

Apart from that, a good business plan focuses on every facet of your business and has clear and flexible goals and strategies. In the following section, we’ll discuss all the things you can include in your business plan to make it a good one.

Bed and breakfast business plan outline

This is the standard bed and breakfast business plan outline which will cover all important sections that you should include in your business plan.

  • Customer Focus
  • Management Team
  • Keys to Success
  • Financial Overview
  • Who is The Manola Inn?
  • Manola Inn’s History
  • Manola Inn’s Services
  • Bed and Breakfast Design
  • Industry Statistics & Trends
  • Geo-graphics
  • Demographics
  • Vacationers
  • Honeymooners
  • Service Business Analysis
  • Profile of Target Market
  • The U.S. Leisure Travel Market
  • The U.S. Business Travel Market
  • International Tourists
  • The Madison Concourse Bed and Breakfast
  • The Edgewater Bed and Breakfast
  • Doubletree Bed and Breakfast Madison
  • Competitive Pricing
  • Competitive Advantage
  • The Manola Inn Brand
  • Phone Prospecting
  • Public Relations
  • Advertising
  • Ongoing Customer Communications
  • Pre-Opening Events
  • Pricing Strategy
  • Administrative Functions
  • Bed and Breakfast Services
  • Hiring Plan
  • Revenue and Cost Drivers
  • Capital Requirements and Use of Funds
  • Key Assumptions & Forecasts
  • Income Statement (5 Year projections)
  • Balance Sheet (5 Year projections)
  • Cash Flow Statement (5-Year projections)

What to include in a bed and breakfast business plan?

Several sections can make your business plan a well-rounded one. The major ones are as follows:

1. Executive summary

This document forms the first section of your business plan. It is useful while explaining your business ideas to your investors and can get you funded if written properly.

The executive summary section consists of the following sub-segments:

  • Objectives : This segment would cover the objectives or the goals you wish to accomplish with your business.
  • Business Overview : This section provides an overview of every aspect of your business.
  • Key to success : In this section, you should mention practical reasons why you believe your business would be a successful one.

2. Customer Analysis

The customer analysis section helps you in knowing your target market better. It not only provides you with a detailed description of your customer base but also helps you in formulating marketing strategies surrounding them.

It can be broken down into the following subsections:

  • Profile of target market : In this section, include details about your target audience like their preferred holiday destinations, their food habits, leisure activities that they prefer, etc.
  • Customer segmentation : This segment helps you know the needs and preferences of different groups of customers and how to serve them better as per their differences.

3. Competitive Analysis

In this section, include a detailed analysis of your competitors, ranging from who they are to what they are doing and how your business stands apart from theirs.

Include the following subsegments in this segment:

  • Direct and indirect competitors : Make a list of all your direct competitors, like the other B&Bs, and indirect competitors like inns, motels, hotels, etc.
  • Competitive Advantage : In this section include all the advantages you have over your competitor including better or more accessible location, better customer reach, better services, etc. This will help you find your USP.

4. Marketing Plan

For your business to succeed, people need to know it exists. Hence, a marketing plan is a crucial part of your business. It would consist of a market analysis followed by an advertising strategy.

5. Operations Plan

This section is crucial especially for a B&B as it helps you plan your daily activities from how you would manage your customers to business milestones like expanding your services, growing to a certain size, etc.

6. Financial Plan

Having a good financial plan can help your business stay afloat during difficult times and earn maximum profits when the market condition is good. It can be broken down into the following segments:

  • Revenue and cost drivers : Include the aspects that generate revenue and the ones that incur costs, so you can manage them better to reduce costs and increase revenue wherever possible.
  • Capital requirements and use of funds : in this section list down the capital requirements of your business and the sources you can acquire funds from.
  • Projected profits : In this section, include the short-term and long-term profits your business would make according to your calculations.

Download a sample bed and breakfast business plan

Need help writing your business plan from scratch? Here you go;  download our free bed and breakfast business plan pdf  to start.

It’s a modern business plan template specifically designed for your bed and breakfast business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

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Bed and breakfast business plan summary

In conclusion, with the right amount of planning and thorough execution, a bed and breakfast business can be extremely profitable.

After  getting started with Upmetrics , you can copy this bed and breakfast business plan example into your business plan and modify the required information and download your bed and breakfast business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

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About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Download Bed and Breakfast Business Plan Template + PDF

Putting up a bed and breakfast is the ideal business for those who want to venture into the hospitality industry, but wanting to keep it on a small scale. Also known as a B & B, this business has been around for generations to provide visitors with comfortable lodging, memorable meal, and different experience than staying at a chain hotel. 

Like all other businesses, you need to have a business plan when it comes to starting your own bed and breakfast. This shouldn’t be written just for formality. This document will serve as a roadmap giving you a clear direction where your business is heading. It is also a helpful plan when you’re looking for investors for your bed and breakfast. Though there are successful businesses that got started without writing a business plan, it’s better to err on the safe side and improve your chances of profitability by going through this process. 

So how do you make a bed and breakfast business plan? This guide will help you in getting started as well as provide you with a downloadable bed and breakfast business plan template and a sample PDF of what a finished plan looks like. You can navigate to each section of the business plan below:

Executive summary

Company description, mission statement, market analysis, management structure, product line and services, sales and marketing, financial plan.

  • Download templates

Page Contents

Introduction 

Company concept, operational plan, download the templates.

bed breakfast

Bed and breakfasts offer a unique lodging experience for guests.

All business plans start with an executive summary. This is a brief description of what your bed and breakfast is all about so that when one reads it, they’ll be able to get a gist of the whole business. Different sections such as an introduction, a company description, the services you offer, and your target customers are all placed here. 

Do note that every section doesn’t have to be lengthy. Just a paragraph per section should suffice provided that it gives one enough information to know what your B & B is. 

It is best to start your B & B business plan with a simple introduction. Include the place where your business is located and the amenities you provide. You may also include other important details that set your B & B apart from others. Will it be a themed bed and breakfast? How many rooms will it include? Remember to keep this section brief. You’ll be providing the details in the later part of your business plan.

Here’s a sample of a brief introduction:

Happy Mornings is a 6-bedroom bed and breakfast located at Saint Augustine, Florida overlooking Matanzas Bay. The house is a modern-style home with simple basic amenities including Wi-Fi and cable. We provide comfortable and clean beds along with a variety of delicious breakfast choices. Happy Mornings is also located near tourist spots in St. Augustine that is convenient for travelers.

Keep it short and easy to understand but as you can see, you’ve already given away what your business is all about without providing too much for now.

good morning

Good morning!

Now that you’ve gone past the introductions, you can put in more details regarding the bed and breakfast’s background. For instance, you can include who runs Happy Mornings and the job description they hold. Most bed and breakfast businesses are run by couples who live on the premises while some are run by a single owner. Don’t forget to state the roles of the owners briefly for the reader to discern what the operations look like.

Bed and breakfast businesses are expected to cater to two things which are simply comfortable rooms and breakfast. But through the years, B & Bs have also provided other services to their guests which include basic tour packages and massage packages. Your B & B doesn’t necessarily have to provide this in-house. You can just partner up with a travel agency and a spa to offer special rates for the guests who booked a stay with you.

If your bed and breakfast has a large garden out back, you can also provide the space up for rentals such as for wedding receptions and birthdays.

Mention all the services you plan to provide but keep this section brief as well. You’ll have the chance to explain all this in detail in the Product Line and Services section provided for it in the business plan.

Customer Focus

Did you know that not all bed and breakfast establishments are for everyone? B & Bs mostly cater to honeymooners, couples, and solo travelers. A detailed demographic can be provided at the Market Analysis portion of your business plan but briefly stating your target market in a bullet form list should give the reader an idea of how intimate and cozy you’d like your bed and breakfast to be.

For instance, we stated that Happy Mornings is located in Florida. Though this state is known for its theme parks, the bed and breakfast is specifically located in St. Augustine which is well-known for its historical sites and old town sceneries ideal for couples rather than big families with kids of young ages.

mission-statement

What’s your B&B mission statement?

Mission statements work as a vision for your business. Think of it as the core foundation of your bed and breakfast. This helps steer you in the right direction when it comes to making work decisions for your inn.

Let your mission statement answer the following questions:

  • What does your bed and breakfast aim to provide?
  • Will your business cater to more than just the usual breakfast meals?
  • What does your bed and breakfast have that will stand out among the rest?

By having a mission statement on the ready, not only will you as the owner be able to know what your business is aiming for but will also allow your future investors and even your staffs know the standards you are upholding.

You may now get a little deeper in describing what your bed and breakfast is all about in this section of your business plan. If there were details you wanted to write down in your Executive Summary but couldn’t expound further, now is the chance.

Let us take Happy Mornings, for example. We have mentioned earlier that Happy Mornings is overlooking Matanzas Bay so this inn would have a beautiful view of a pier with boats docked along the front. Here you can describe why your bed and breakfast is different than the others because of the view, the fresh breeze, and the easy access to boat rentals. Have fun with this section as much as possible by bringing everything your bed and breakfast has to offer.

Here are additional points you can cover in this section:

  • What kind of breakfast will you be serving?
  • Will you be offering a social night hour for your guests every weekend?
  • Do all rooms have en suite bathrooms? Does your inn have showers or bathtubs?
  • What are the rates of your rooms?

bed and breakfast vermont

A cute bed and breakfast in Vermont.

The Market Analysis section of a business plan may get into the technicalities of your bed and breakfast but this is for a good purpose. Here, you’ll be able to tackle your target market, analyze the bed and breakfast industry in your area, and check out the competition. This will all help you plan out better for your business, see the weak spots early on, and what other things you can do to improve.

Target Market

We mentioned your customer focus briefly back in our Executive Summary. This time, you can write it down here in detail.

According to this article , there are four types of guests that book their stays with B & Bs:

  • Leisure Travelers – These may be couples on their honeymoon or people from out of state who wish to take a short break.
  • Business Travelers – These are people who are in the area for a meeting or to attend a conference.
  • Solo Travelers – Backpackers commonly search for bed and breakfast inns because of how convenient and affordable it is.
  • Group Travelers – These include families that are on vacation or visiting to attend a reunion.

Remember to take into consideration the concept of your bed and breakfast. If you’re into giving a more intimate feel for your inn, then it’s best to mainly focus on leisure travelers, business travelers, and solo travelers.

Industry Analysis

Before putting up your business, you must study the trend for bed and breakfasts and hostel accommodations in your area. Is there a growth in the industry over recent years? If so, where is this growth coming from? This could also help with your target market so you’ll know the age group you should be focusing on when you’re marketing your business.

Competitive Analysis

Let’s be real here. Bed and breakfasts have been around for so long that the competition has been tough. Aside from hotels, Airbnb is one of your main competitors. Not only are they the next affordable thing to the usual bed and breakfasts but their reach is quite large due to their brand name.

But that doesn’t mean the classic bed and breakfasts are going downhill. If studied, managed, and marketed well, your business will also be a success. For instance, Airbnbs focus on renting out their spaces wherein the hosts don’t even meet the guests, while bed and breakfasts allow hosts to interact with the guests and can even arrange for social night hours so guests can mingle with one another.

couples in comfort

Offering a unique experience is part of the appeal of B&B’s.

Writing down a clear and detailed Management Structure helps in running your bed and breakfast smoothly. This section will include who is running the business and the employees you plan to have. Include the stakeholders as well and everyone else who has roles in running your bed and breakfast even though the tasks that are required of them is not done daily.

This section is important because it defines the duties each person will be performing. This eliminates misunderstandings and hard feelings in the future. This will also serve as a job description guide when you’re hiring for employees.

You can divide this section into two subcategories:

  • Management Team – Owners and their roles such as who is in charge of hiring and training the staff, who is doing the purchasing for supplies, who is in charge of  marketing, legal duties, bookkeeping, and other administrative roles.
  • Hiring Plan – The employees you plan to hire such as housekeeping, chef, and maintenance.

We mentioned earlier that a bed and breakfast is expected to cater to accommodations and breakfast meals. In this section, indicate specifically the rooms you are offering up. How many square meters is the space? How many rooms will have single beds, double beds, or queen-sized beds? Are the bathrooms shared? How much is the room per night on regular, off, and peak seasons? Present this in a tabular form so it’s easier to read and go through the data.

You also need to include the type of breakfast you’re serving. Will it be buffet style or will you provide a set menu? What are the options, continental or American breakfast? Will you be serving snacks in the afternoons and cocktails at night? Be as specific as possible because chances are your guests are going to want to know all of these before choosing your B & B. You’ll also need these details for marketing.

Remember to also indicate in detail what you’re offering up other than accommodations and food. Can you recall the tour package and massage package we mentioned? You can include that and many others you have planned for your business.

victorian homes

Timeless Victorian homes are ideal for converting into a B&B.

How can you get your bed and breakfast out there for everyone to see? When it comes to bed and breakfasts, getting your business a website first usually helps. This is where guests can come to check out all the details they need to know. Be sure to include directions on how to get to your location, photos of every room along with its amenities, the services you offer, a booking and reservation page, and contact details for when the guests would like to ask for more information.

It’s also best if you apply your bed and breakfast for a listing on online lodging reservation sites like Airbnb. These sites are where travelers usually go to first since it’s easier to compare prices and locations. But take note that this means you’ll also be competing with several other bed and breakfast places. This is why your concept, location, and room rates are of utmost importance.

You’ll also have to keep up with the times and start marketing your business on all social media platforms but also remember that even ads on newspapers and radio stations still get much coverage so include them in your marketing plans as well.

This is the part of the business plan that’s going to include a lot of numbers that are going to hit you in the gut. But don’t worry because this section is what you need in order to push through with your business. Knowing your financial plan will make things easier for you during the beginning stage of putting up your bed and breakfast and will also be helpful for you to compute costs and expenses in the long run.

Funding Request

In this section, discuss how you’re going to acquire the funds to start your business. There is a lot of work to be done when it comes to running a bed and breakfast. For instance, will you be renovating your old home or will you be buying an old house and fix it up? Having fewer rooms will get you to spend less in renovating them but there’s also following the local laws that require you to update some fixtures.

An article from Entrepreneur states that the estimated renovation costs for a guest room in a large property can reach $35,000 to $50,000 while rooms in smaller properties range from $20,000 to $40,000. So where are you going to get all that capital? 

Loaning from the bank is one option. So be sure to list down everything you could be spending on. That includes fixing the lights, renovating floorboards, and the roof for any leaks. Include the new mattresses and bed frames you’re going to purchase and the silverware and plates for your dining area. Remember, the bank will want to see your financial plan before they approve you for a loan.

Other options for funding may come from retirement savings and investments from your partners. 

Financial Forecast

It is extremely helpful to have a financial forecast for your business. Analyze your break-even point for your bed and breakfast to know your monthly target so you’re aware if your business is getting enough profit or is suffering from any loss.

lodging

Take the time to build an operation plan to provide a consistent customer experience.

This part of the business plan is simply to put down the timeline of how your bed and breakfast is going to come about. Here’s an example:

This doesn’t have to be very complex. This timeline of your operational plan will keep you moving to reach your goals which are to eventually reach break-even.

This is the place to put all your documentation such as legal documents, permits, payroll plans, logo designs and photos of your bed and breakfast.

  • Bed and breakfasts require the use of social and managerial skills so keep in mind that if you’re the owner and if you plan on getting hands on with this kind of business, then you must be a people person since you’ll be managing your staff and dealing with your guests a lot whether that may be their concerns or just checking up on their comfort.
  • Getting a lot of details down matter. Don’t skip out on any of the possible expenses. It’s better to overestimate your expenses than be too far under and have to come up with cash unexpectedly. 

Remember that business plans are a way to help you forecast how your bed and breakfast is going to look like. It’s going to tell you whether or not you can push through with the business and how much you’ll be able to profit from it.

  • Bed and breakfast plan template in Google Docs
  • Bed & Breakfast Business Plan Template in PDF

Some people feel a little disheartened when they find out that after doing a business plan, they’ll see some failing results. But what they don’t realize is that the business plan already saved them from investing in something that wasn’t going to work in the first place or give them a chance to spot some variables that they need to work on.

So are you ready to write your business plan? Download our bed and breakfast business plan template and this sample PDF to get started.

Want to start your own food business?

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Bed and Breakfast Business Plan Template

Written by Dave Lavinsky

Bed and Breakfast Business Plan

You’ve come to the right place to create your Bed and Breakfast business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Bed and Breakfast companies.

Below is a template to help you create each section of your Bed and Breakfast business plan.

Executive Summary

Business overview.

Walton House is a new bed and breakfast business located just outside of Omaha, Nebraska. It is a charming two-story rustic farmhouse that contains several rooms for guests to enjoy. Every room is decorated with pictures, adornments, and knick-knacks that transport guests to a simpler, more rustic time. The bed and breakfast will offer daily housekeeping, high-speed wifi, cable, and complimentary breakfast every morning.

Walton House is run and owned by Mary Walton. She inherited the house from her grandparents and decided to renovate it and run it as a bed and breakfast. Though Mary has never run a bed and breakfast before, she holds an MBA and has worked in upper management of several other small businesses. Therefore, she has an in-depth knowledge of the operations, marketing, and management sides of running a business.

Walton House will offer all of the standard bed and breakfast services, including daily room cleaning, cable TV, a free wireless network, and various other amenities. Additionally, the bed and breakfast will include complimentary breakfast every morning as well as free snacks all day long in the common areas.

Customer Focus

Walton House will primarily serve leisure travelers who seek comfort, basic amenities, and simplicity of services. We will target both Omaha residents who need a short getaway and travelers who are coming to Omaha for a short stay.

Management Team

Walton House is run and owned by Mary Walton. Before Mary took ownership of the house, it belonged to her grandparents and was transferred down through generations. Due to its rustic charm, Mary realized the house offered a great atmosphere that guests loved. Therefore, she decided to renovate the home and turn it into a bed and breakfast.

Though Mary has never run a bed and breakfast before, she holds an MBA and has worked in upper management of several other small businesses. Therefore, she has an in-depth knowledge of the operations, marketing, and management sides of running a business.

Success Factors

Walton House will be able to achieve success by offering the following competitive advantages:

  • Location: Walton House’s location on the outskirts of Omaha adds to the rustic, rural feel that guests will enjoy. However, the city is still close enough to easily access the airport, tourist attractions, downtown, shopping, and restaurants.
  • Business Amenities: Wi-fi throughout the bed and breakfast will make working remotely simple for business visitors.
  • Management: Our management team has years of business and marketing experience that allows us to market and serve customers in the same manner as our most sophisticated competitors.
  • Relationships: Having visited the community for a number of years, Mary Walton knows many of the local leaders, newspapers, and other influencers. As such, it will be relatively easy for us to build the brand and awareness of the bed and breakfast.

Financial Highlights

Walton House is seeking $300,000 in debt financing to launch the bed and breakfast. The funding will primarily be used to pay for renovations. Funding will also be dedicated toward three months of overhead costs, including payroll and utilities. The breakout of the funding is below:

  • Renovations: $150,000
  • Three months of overhead expenses (payroll, utilities): $50,000
  • Marketing costs: $50,000
  • Working capital: $50,000

The following graph below outlines the pro forma financial projections for Walton House.

free sample bed and breakfast business plan

Company Overview

Who is walton house, walton house history.

Mary Walton incorporated Walton House as an S-Corporation on November, 202X. The bed and breakfast development operations are currently being run out of Mary Walton’s home office. Once the renovations are finished, all operations will run from Walton House.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo, and website
  • Found contractors to help renovate the home
  • Taking bids from construction crews and electrical engineering firms
  • Determined equipment leasing and financing requirements
  • Began recruiting key employees with customer service or bed and breakfast experience

Walton House Services

Industry analysis.

The bed and breakfast industry has grown substantially over the past decade and is expected to continue that growth over the next several years.

This growth is due to several factors. First of all, when cities are flooded with tourists for special events, hotels often can’t keep up with demand. When hotels are out of rooms, travelers have to look elsewhere, with many heading to bed and breakfasts. Bed and breakfasts are a great option when hotels cannot accommodate an influx of tourists.

Secondly, hotels, Airbnbs, and other accommodations are becoming increasingly expensive, which prices out most travelers. Most travelers expect extra services if they are forced to pay higher prices, but this is a rare occurrence in hotels. Bed and breakfasts are moderately priced and offer more services and atmosphere than most hotels can provide.

Finally, many travelers don’t want to sit in a bland hotel room throughout their stay. They want an accommodation with more atmosphere, personality, and charm. Very few hotels offer this. However, this is exactly what makes bed and breakfasts unique. Every bed and breakfast location offers a unique charm and atmosphere that makes it a more enjoyable and personable experience for guests.

All of these factors have helped the bed and breakfast industry boom. With hotel and Airbnb prices continuing to rise and travelers wanting a more enjoyable and unique experience, bed and breakfasts will only continue to increase in demand.

Customer Analysis

Demographic profile of target market.

Walton House will primarily serve leisure travelers who seek comfort, necessary amenities, and simplicity of services. We will target both Omaha residents who need a short getaway and travelers from other locations that are coming to Omaha for a short stay.

In general, the market for the bed and breakfast segment tends to be relatively affluent and well-educated. The single largest segment which uses bed and breakfasts are guests on vacations/pleasure trips. These tend to be short weekend breaks to relieve work-related stress. Special events, such as weddings, are important revenue drivers. Therefore, we expect many of our customers to be travelers who are on vacation or coming to Omaha for a special event.

Customer Segmentation

We will primarily target the following three market segments:

  • Locals looking for a simple getaway
  • Leisure travelers
  • Business travelers

Competitive Analysis

Direct and indirect competitors.

Walton House will face competition from other companies with similar business profiles. A description of each competitor company is below.

The Omaha Concourse Bed and Breakfast

The Omaha Concourse Bed and Breakfast is Omaha’s leading bed and breakfast and has been in business for 20 years. The bed and breakfast offers a wide array of services and amenities that you typically find at a bed and breakfast.

The Omaha Concourse also offers luxury amenities, many of which are not necessary for travelers, and charges a high price for those amenities ($200-300 per night). Additionally, this bed and breakfast does not offer wireless internet in sleeping rooms.

The Edgewater Bed and Breakfast

The Edgewater Bed and Breakfast has been in business for 15 years. The Edgewater Bed and Breakfast offers a variety of services and amenities, all typical of the bed and breakfast and hospitality industry. However, Edgewater is highly priced due to its waterfront location. Furthermore, Edgewater’s rooms are aging and in desperate need of renovation.

Doubletree Bed and Breakfast Omaha

Doubletree Bed and Breakfast Omaha has been in business for the past ten years and is part of the Hilton family of bed and breakfasts. This allows it to use centralized booking with Hilton and the Hilton loyalty points system. However, the Doubletree is not located in a convenient location, nor does it have nearly as many amenities and services as Walton House. Travelers will get more atmosphere and bang for their buck when they book with us.

Competitive Advantage

Walton House enjoys several advantages over its competitors. These advantages include:

Marketing Plan

Brand & value proposition.

The Walton House brand will focus on the company’s unique value proposition:

  • Offering rooms suited for families and business travelers and services
  • Providing a historic and rustic charm
  • Offering an enchanting location on the outskirts of Omaha
  • Providing excellent customer service

Promotions Strategy

The promotions strategy for Walton House is as follows:

Social Media

The Walton House will have Instagram, Twitter, and Facebook business profiles where Mary will post frequently about the bed and breakfast. The posts will have pictures of the house and provide information on upcoming special events nearby. The posts will be appealing with professional photographs and will engage customers with discount opportunities and special promotions.

Website & SEO Marketing

Mary will utilize the website and SEO to attract new customers. The website will be easy to navigate and provide all the information and pictures needed to show the house’s charm. The SEO strategy will also be managed to ensure that anyone searching “bed and breakfast near me” or “bed and breakfast Omaha” will see Walton House listed at the top of the Bing or Google search engine.

Advertising

Walton House will initially advertise on travel websites, which are frequently being used these days to book travel due to their ease of use and reviews. These travel websites may offer slight discounts or promotions to further incentivize travelers to book with Walton House.

Pre-Opening Events

Before opening the bed and breakfast, Walton House will organize pre-opening events designed for prospective national customers, local customers, and press contacts. These events will create buzz and awareness for Walton House in the area.

Walton House’s pricing will fluctuate based on the season and occupancy percentages using a computerized yield management system. However, pricing will always place the Walton House in the mid-range, below luxury offerings, and above bed and breakfasts and motels in the area. Customers will feel they receive great value when patronizing our bed and breakfast.

Operations Plan

Operation Functions:

The following will be the operations plan for Walton House.

  • Mary will be the Owner of Walton House. She will be in charge of much of the operations and management aspects of the business.
  • Mary is assisted by her cousin, Christine Walton. Christine has a background as a marketing manager, so she will be in charge of all the marketing efforts.
  • Mary will also hire a small crew to help with cooking and cleaning the rooms every day.

Milestones:

Walton House expects to achieve the following milestones in the following six months:

11/202X          Hire contractors and start renovations

12/202X          Finish renovations

1/202X            Kickoff promotional campaign

2/202X            Hire and train initial staff

3/202X            Open Walton House

4/202X            Reach break-even

Financial Plan

Key revenue & costs.

The key revenue of Walton House will come from charging nightly rates for each guest that stays with us.

The major costs for the company will be the salaries of the staff and the cost of maintaining the bed and breakfast. In its initial years, the company’s marketing spending will be high as it establishes itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of guests per month: 20
  • Annual overhead costs: $20,000
  • Average nightly rate: $100

Financial Projections

Income statement, balance sheet, cash flow statement, bed and breakfast business plan faqs, what is a bed and breakfast business plan.

A bed and breakfast business plan is a plan to start and/or grow your bed and breakfast business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Bed and Breakfast business plan using our Bed and Breakfast Business Plan Template here .

What are the Main Types of Bed and Breakfast Businesses?

There are a number of different kinds of bed and breakfast businesses , some examples include: Home Stay, B&B, Country Inn, or Cottage.

How Do You Get Funding for Your Bed and Breakfast Business Plan?

Bed and Breakfast businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

This is true for opening a bed and breakfast business plan or a plan to grow an existing bed and breakfast.

What are the Steps To Start a Bed and Breakfast Business?

Starting a bed and breakfast business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Bed and Breakfast Business Plan - The first step in starting a business is to create a detailed b&b business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your bed and breakfast business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bed and breakfast business is in compliance with local laws.

3. Register Your Bed and Breakfast Business - Once you have chosen a legal structure, the next step is to register your bed and breakfast business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your bed and breakfast business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Bed and Breakfast Equipment & Supplies - In order to start your bed and breakfast business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bed and breakfast business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful bed and breakfast business:

  • How to Start a Bed and Breakfast Business

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Bed and Breakfast Business Plan Template

Written by Dave Lavinsky

how to start a bed and breakfast

Bed and Breakfast Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their bed and breakfast businesses.

If you’re unfamiliar with creating a bed and breakfast business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a bed and breakfast business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your bed and breakfast business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a bed and breakfast business or grow your existing bed and breakfast company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your bed and breakfast business to improve your chances of success. Your bed and breakfast business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Bed and Breakfast Businesses

With regards to funding, the main sources of funding for a bed and breakfast business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for bed and breakfast companies.

Finish Your Business Plan Today!

How to write a business plan for a bed and breakfast.

If you want to start a bed and breakfast business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your bed and breakfast business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of bed and breakfast business you are running and the status. For example, are you a startup, do you have a bed and breakfast business that you would like to grow, or are you operating a chain of bed and breakfast businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the bed and breakfast industry.
  • Discuss the type of bed and breakfast business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of bed and breakfast business you are operating.

For example, you might specialize in one of the following types of bed and breakfast businesses:

  • Home Stay (traditional bed and breakfast): This type of business is one in which the proprietors rent out space in their own home to guests.
  • B&B: This type of business is similar to the traditional bed and breakfast, with the main difference being that the proprietors do not live in the house.
  • Country Inn: This type of business is typically larger than a traditional B&B with more accommodations such as a restaurant and multiple rooms available to rent.
  • Cottage: This type of business involves renting out a separate building that is just outside of the proprietor’s main residence.

In addition to explaining the type of bed and breakfast business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of guests served, the number of reservations booked, and reaching $X amount in revenue, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the bed and breakfast industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the bed and breakfast industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your bed and breakfast business plan:

  • How big is the bed and breakfast industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your bed and breakfast business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your bed and breakfast business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of bed and breakfast business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other bed and breakfast businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of bed and breakfast establishments, hotels, hostels, and short-term rentals. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of bed and breakfast business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier for customers to obtain your services?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a bed and breakfast business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of bed and breakfast company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide a continental breakfast, a full service restaurant, or laundry service?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your bed and breakfast company. Document where your company is situated and mention how the site will impact your success. For example, is your bed and breakfast business located close to a busy tourist attraction, near the beach, or in the mountains? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your bed and breakfast marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your bed and breakfast business, including answering calls, booking reservations, scheduling cleaning services, and billing customers, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth guest, or when you hope to reach $X in revenue. It could also be when you expect to expand your bed and breakfast business to a new location.  

Management Team

To demonstrate your bed and breakfast business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing bed and breakfast businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a bed and breakfast.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will your bed and breakfast have 4 rooms available to rent and will you charge $100 per room/night? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your bed and breakfast business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a bed and breakfast business:

  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include photos of your bed and breakfast or testimonials from happy customers.  

Writing a B&B business plan for your bed and breakfast business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert on opening a bed and breakfast. You will understand the bed and breakfast industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful bed and breakfast business.  

Bed and Breakfast Business Plan FAQs

What is the easiest way to complete my bed and breakfast business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your bed and breakfast business plan.

How Do You Start a Bed and Breakfast Business?

Starting a bed and breakfast business is easy with these 14 steps:

  • Choose the Name for Your Bed and Breakfast Business
  • Create Your Bed and Breakfast Business Plan
  • Choose the Legal Structure for Your Bed and Breakfast Business
  • Secure Startup Funding for Your Bed and Breakfast Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Bed and Breakfast Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Bed and Breakfast Business
  • Buy or Lease the Right Bed and Breakfast Business Equipment
  • Develop Your Bed and Breakfast Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Bed and Breakfast Business
  • Open for Business

Learn more about   how to start your own bed and breakfast business .

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to hire someone to write a business plan for you from Growthink’s team.  

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Bed and Breakfast Business Plan Template [Updated 2024]

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Bed and Breakfast Business Plan Template

If you want to start a Bed and Breakfast business or expand your current Bed and Breakfast, you need a business plan.

The following Bed and Breakfast business plan template gives you the key elements to include in a winning B&B business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Bed and Breakfast Business Plan Sample

Below are links to each of the key sections of an example Bed & Breakfast business plan. Once you create your plan, download it to PDF to show banks and investors.

I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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B&B Business Plan Outline

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Here is a free business plan sample for a bed and breakfast establishment.

bed and breakfast profitability

Have you ever envisioned opening your own bed and breakfast, but feel overwhelmed about where to start? You've landed in the perfect spot.

Below, we will present to you a comprehensive sample business plan tailored for a bed and breakfast establishment.

As an aspiring entrepreneur, you're likely aware that a meticulously developed business plan is crucial for achieving success. It serves as a roadmap, outlining your vision, objectives, and the strategies you'll employ to turn your dream into a thriving reality.

To expedite the creation of a robust plan, you're invited to utilize our bed and breakfast business plan template. Additionally, our team of experts is on standby to provide a complimentary review and refinement of your plan.

business plan b&b

How to draft a great business plan for your bed and breakfast establishment?

A good business plan for a bed and breakfast (B&B) must cater to the unique aspects of the hospitality industry, particularly the niche market of B&B accommodations.

Initially, it's crucial to provide a comprehensive market overview. This should include current statistics and the identification of emerging trends in the hospitality sector, similar to what we've incorporated in our bed and breakfast business plan template .

Your business plan should articulate your vision clearly. Define your target market (such as couples looking for a romantic getaway, business travelers, or tourists), and establish the distinctive appeal of your B&B (historic charm, luxury amenities, proximity to attractions, etc.).

Market analysis is the next critical component. This requires an in-depth look at the competition in your area, understanding travel and accommodation trends, and recognizing the preferences of your potential guests.

For a B&B, it's important to highlight the unique experiences you offer. Describe the types of rooms, the ambiance, any special services (like guided tours or gourmet breakfasts), and how these cater to the expectations of your guests.

The operational plan should detail the location of your B&B, the layout of guest rooms and common areas, the procurement of supplies, and the day-to-day management of the establishment.

Emphasize the quality of the guest experience, including the comfort of accommodations, the personal touch in service, and adherence to health and safety standards.

Address your marketing and sales strategy comprehensively. How will you attract guests and encourage repeat visits? Consider promotional tactics, guest loyalty programs, and value-added services (such as event hosting or partnerships with local attractions).

Incorporating digital strategies, like maintaining a user-friendly website, online booking capabilities, and an active social media presence, is increasingly important for B&Bs.

The financial plan is another cornerstone. It should outline the initial investment, revenue projections, operating expenses, and the point at which the business will become profitable.

Given that B&Bs often operate with a limited number of rooms, it's vital to have a precise understanding of your financials. To assist with this, you might utilize our financial forecast for a bed and breakfast .

Compared to other business plans, a B&B plan must pay special attention to the guest experience, local tourism dynamics, and personal service, which are central to the business model.

A well-crafted business plan will not only help you to define your strategy and approach but also to attract investors or secure loans.

Lenders and investors are looking for thorough market research, realistic financial projections, and a clear plan for guest experience management in a B&B.

By presenting a detailed and substantiated plan, you showcase your dedication and readiness for the successful operation of your B&B.

To achieve these goals while saving time, you can complete our bed and breakfast business plan template .

business plan bed and breakfast establishment

A free example of business plan for a bed and breakfast establishment

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a bed and breakfast .

Here, we will follow the same structure as in our business plan template.

business plan bed and breakfast establishment

Market Opportunity

Market overview and statistics.

The bed and breakfast (B&B) industry is an integral part of the travel and hospitality sector, offering a unique lodging experience for travelers seeking a more personal touch.

As of recent data, the global B&B market has been valued at several billion dollars, with expectations for continued growth as travelers increasingly seek out authentic and localized experiences.

In the United States alone, there are over 17,000 B&Bs, contributing significantly to the economy and providing a charming alternative to traditional hotel accommodations.

These statistics underscore the B&B industry's relevance in the tourism landscape and its economic contribution to local communities.

Industry Trends

The B&B sector is witnessing several evolving trends that cater to the changing preferences of modern travelers.

Eco-tourism is on the rise, with guests showing a preference for establishments that practice sustainability and environmental stewardship. B&Bs that offer organic meals, use renewable energy sources, and implement water-saving practices are becoming increasingly popular.

Technology integration is also a key trend, with guests expecting seamless Wi-Fi connectivity, online booking systems, and smart room features for a convenient stay.

Personalization and authentic experiences are highly sought after, with guests valuing customized itineraries, local cultural immersion, and unique in-house events.

Health and wellness amenities, such as on-site yoga classes, spa services, and nutritious breakfast options, are also becoming standard offerings at many B&Bs.

Lastly, the rise of social media marketing has allowed B&B owners to showcase their properties and connect with potential guests on a more personal level, enhancing their visibility and appeal.

These trends highlight the B&B industry's adaptability and commitment to providing memorable experiences that align with contemporary traveler expectations.

Key Success Factors

Several factors contribute to the success of a bed and breakfast establishment.

Location is paramount, as a B&B situated in a scenic or convenient area can attract more guests looking for a unique or accessible getaway.

Personalized guest service is crucial, with owners often playing a hands-on role in ensuring guests feel welcomed and valued during their stay.

The charm and character of the property, including its history, architecture, and decor, can significantly enhance the guest experience and set a B&B apart from competitors.

Quality of accommodations, including comfort, cleanliness, and amenities, is essential for guest satisfaction and repeat business.

Lastly, effective marketing strategies, including a strong online presence, engaging social media content, and positive guest reviews, are vital for attracting new customers and building a reputable brand.

By focusing on these key areas, B&B owners can create a thriving business that appeals to the modern traveler's desire for comfort, authenticity, and personalized service.

The Project

Project presentation.

Our bed and breakfast, named "The Cozy Retreat," is designed to provide a charming and intimate getaway for travelers seeking comfort, relaxation, and personalized service. Nestled in a scenic location, our establishment will offer a tranquil escape from the hustle and bustle of daily life. With a limited number of beautifully decorated rooms, each featuring unique themes and modern amenities, guests will enjoy a sense of exclusivity and privacy.

Our bed and breakfast will prioritize guest experience by offering gourmet breakfast options, cozy common areas, and additional services such as guided tours and wellness activities. We aim to create a home-away-from-home atmosphere where guests can unwind and create lasting memories.

"The Cozy Retreat" aspires to be recognized as a premier destination for travelers seeking a unique and personalized lodging experience, enhancing the attractiveness of the local area as a tourist destination.

Value Proposition

The value proposition of "The Cozy Retreat" bed and breakfast is centered around providing an exceptional stay experience that combines the comfort of modern living with the charm of traditional hospitality. Our commitment to creating a warm and inviting atmosphere, along with attention to detail in our service, sets us apart.

We offer a peaceful setting, exceptional food, and the opportunity for guests to indulge in local culture and nature. Our bed and breakfast is not just a place to stay, but a destination that enriches the travel experience, fostering relaxation and rejuvenation.

By focusing on personalized service and creating a sense of community, "The Cozy Retreat" aims to become a beloved haven for travelers and a positive contributor to the local tourism industry.

Project Owner

The project owner is an individual with a passion for hospitality and a background in hotel management. With a keen eye for detail and a commitment to guest satisfaction, they bring a wealth of experience in creating welcoming and memorable lodging experiences.

Having traveled extensively and experienced various forms of accommodations, the owner understands the importance of a personal touch in making a stay special. They are dedicated to transforming "The Cozy Retreat" into a sanctuary for travelers, where comfort and care are at the forefront.

With a vision to integrate local culture and sustainable practices, the owner is determined to offer a bed and breakfast that not only serves as a peaceful retreat but also promotes the local community and environment.

Their dedication to excellence in hospitality and their love for connecting with people are the driving forces behind this project, aiming to elevate the standard of bed and breakfast accommodations.

The Market Study

Market segments.

The market segments for our bed and breakfast are diverse and cater to various guest profiles.

Firstly, we have tourists and travelers seeking comfortable, homely accommodation with a personal touch that differentiates from standard hotel experiences.

Next, there are business travelers who prefer a quiet, cozy place to stay that offers a home-away-from-home atmosphere.

Couples looking for a romantic getaway or individuals seeking a peaceful retreat also form a significant part of our market.

Lastly, we cater to local residents who may need temporary lodging for family or friends when their own homes cannot accommodate them.

SWOT Analysis

Our bed and breakfast's SWOT analysis highlights several factors.

Strengths include our unique location, personalized guest services, and the charm of our well-maintained historic property.

Weaknesses might involve limited capacity compared to larger hotels and the seasonal nature of the tourism industry.

Opportunities can be found in targeting niche markets such as eco-tourism or wellness retreats, and leveraging local events and attractions to draw in guests.

Threats could stem from economic downturns affecting travel budgets and the rise of alternative lodging options like short-term home rentals.

Competitor Analysis

Competitor analysis for our bed and breakfast shows a mix of local inns, hotels, and online home rental services.

Direct competitors include other bed and breakfasts and boutique hotels that offer a similar quaint and personalized lodging experience.

These competitors vie for guests who value unique accommodations and personal service.

Our competitive advantages may include our exceptional customer service, the historical significance of our property, and our commitment to sustainability and local partnerships.

Understanding the strengths and weaknesses of our competitors is crucial for carving out our niche and ensuring guest loyalty.

Competitive Advantages

Our bed and breakfast's competitive advantages lie in the personalized experience we offer to each guest.

We provide a warm, inviting atmosphere with attention to detail in our service, from home-cooked breakfasts to customized activity recommendations.

Our historic property offers a unique charm and story that enriches the guest experience, setting us apart from generic lodging options.

We also focus on building relationships with local businesses and attractions to offer our guests exclusive experiences and perks.

You can also read our articles about: - how to establish a bed and breakfast establishment: a complete guide - the customer segments of a bed and breakfast establishment - the competition study for a bed and breakfast establishment

The Strategy

Development plan.

Our three-year development plan for the bed and breakfast is designed to create a cozy, memorable experience for our guests.

In the first year, we will concentrate on establishing a strong reputation for exceptional service and creating a unique, local experience for our guests.

The second year will focus on enhancing our online presence and marketing efforts to attract visitors from outside the local area, including international tourists.

By the third year, we plan to expand our accommodations and services, possibly adding themed rooms or packages and partnering with local tour operators to offer exclusive experiences.

Throughout this period, we will prioritize guest satisfaction, maintaining the charm and comfort of our bed and breakfast while adapting to the evolving expectations of our clientele.

Business Model Canvas

The Business Model Canvas for our bed and breakfast targets travelers seeking a personalized and authentic lodging experience.

Our value proposition is centered on providing a home-away-from-home atmosphere with high-quality, personalized service and local charm.

We offer our services through direct bookings via our website, phone, and online travel agencies, utilizing our key resources such as our well-maintained property, dedicated staff, and local knowledge.

Key activities include guest services, property maintenance, and local experience curation.

Our revenue streams are derived from room bookings, additional services such as meals and event hosting, and partnerships with local businesses.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is built on personalization and local experiences.

We aim to attract guests by showcasing the unique aspects of staying at our bed and breakfast, such as our homemade breakfasts, personalized service, and connections to local culture and activities.

Our approach includes targeted online advertising, collaborations with local businesses, and leveraging guest reviews and testimonials.

We will also engage with potential guests through social media, sharing stories and images that highlight the special qualities of our accommodations and the surrounding area.

Finally, we will offer special promotions and packages to encourage longer stays and repeat visits, ensuring that our guests always have a reason to return.

Risk Policy

The risk policy for our bed and breakfast focuses on mitigating risks associated with guest satisfaction, property maintenance, and market fluctuations.

We commit to regular property inspections and upkeep to ensure a safe and inviting environment for our guests.

We closely monitor guest feedback to address any issues promptly and maintain high standards of service.

Our financial risk management includes maintaining a diversified income stream and a reserve fund for unexpected expenses.

Additionally, we carry comprehensive insurance to protect against property damage, liability, and business interruption. Our priority is to provide a secure and delightful experience for our guests while safeguarding the sustainability of our business.

Why Our Project is Viable

We envision creating a bed and breakfast that stands out for its personalized service, local charm, and commitment to guest satisfaction.

With our focus on creating unique experiences and fostering a sense of community, we believe we can attract a loyal customer base.

We are excited about the opportunity to contribute to the local economy and offer travelers a comfortable and authentic place to stay.

We are adaptable and ready to evolve our business to meet the needs of our guests, and we look forward to the bright future of our bed and breakfast.

You can also read our articles about: - the Business Model Canvas of a bed and breakfast establishment - the marketing strategy for a bed and breakfast establishment

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a bed and breakfast and our financial plan for a bed and breakfast .

Initial expenses for our bed and breakfast include the acquisition or leasing of a suitable property, renovations to create a welcoming and comfortable guest environment, furnishing and decorating guest rooms and common areas, obtaining necessary permits and licenses, and investing in marketing strategies to attract our target clientele.

Our revenue assumptions are based on a thorough market analysis of the local tourism industry, taking into account factors such as seasonal demand, competition, and the unique appeal of our bed and breakfast's location and amenities.

We anticipate a steady increase in occupancy rates, starting conservatively and growing as our bed and breakfast becomes more established and receives positive reviews from guests.

The projected income statement outlines expected revenues from room bookings and any additional services offered, such as event hosting or dining options, against the costs of operations (housekeeping, maintenance, utilities), and other expenses (mortgage or rent, marketing, staff wages, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our bed and breakfast.

The projected balance sheet reflects assets specific to our business, such as the property itself, furniture, and fixtures, as well as liabilities including any loans taken out for startup costs and ongoing operational expenses.

It provides a snapshot of the financial standing of our bed and breakfast at the end of each fiscal period.

Our projected cash flow statement details the inflows from guest payments and outflows for expenses and investments, enabling us to predict our financial needs and ensure we maintain adequate cash reserves.

The projected financing plan identifies the sources of funding we intend to utilize to cover our initial costs, such as savings, loans, or investor contributions.

The working capital requirement for our bed and breakfast will be carefully managed to ensure we have the funds necessary to support day-to-day operations, including guest services, inventory replenishment, and staff salaries.

The break-even point for our venture is the occupancy rate or number of booked nights required to cover all our costs and begin generating a profit.

It will signal the point at which our bed and breakfast becomes financially sustainable.

Performance indicators we will monitor include the average daily rate (ADR), occupancy rate, revenue per available room (RevPAR), guest satisfaction scores, and the return on investment to gauge the efficiency of the capital we have invested in our bed and breakfast.

These metrics will assist us in evaluating the financial performance and overall success of our hospitality venture.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a bed and breakfast establishment .

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ProfitableVenture

Bed and Breakfast Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Bread & Breakfast

Are you about starting a bed and breakfast business ? If YES, here is a complete sample bed and breakfast business plan template & feasibility report you can use for FREE .

If you have got the interest to invest in the hospitality industry but you lack the start – up capital to start your own hotel or motel, then you should consider starting a bed and breakfast business. Bed and Breakfast business is perhaps one of the easiest means of owning a business portfolio in the hospitality industry.

One of the good news is that it is a business that sure guarantees good returns on your investment. One thing is certain, it is easier to find several bed and breakfast businesses scattered in a neighborhood, which is why most bed and breakfast owners ensures that they put facilities in places that will not only guarantee the safety and relaxation for their guests, but also create an ambience that will give them room to socialize.

In recent times, you can easily find facilities such as wireless internet access, free parking, spa services or nightly wine and cheese hours in the average bed and breakfasts. This line of business is indeed a profitable business because you can operate the business with your family members, thereby cutting operational cost to the barest minimum.

So also, the fact that you are making use of your apartment means that you won’t be spending huge amount acquiring or renting a property to be used for the business except you just want to expand the business beyond the house you are currently living.

A Sample Bed and Breakfast Business Plan Template

1. industry overview.

The hospitality industry has been in existence from time immemorial and it is still waxing strong simply because people can’t do away with the services they offer. When you talk about a bed and breakfast business, you are talking about a business that provides lodging for guest / travelers, tourist, visitors, and what have you, on a short-term basis with a fee.

When people lodge in a bed and breakfast accommodation setting, they have the options of subscribing to other services they offers; services like internet facility, drinks, laundry, fitness center, swimming pool, conference room and business room et al.

Simply put, a typical bed and breakfast is a small lodging accommodation that offers overnight accommodation and breakfast to guest that lodge there. Aside from breakfast, they usually does not offer other meals (whether dinner or launch). Normally, people that run bed and breakfasts make used of their private homes or their family homes. The average bed and breakfasts have 6 rooms, but generally, bed and breakfasts operate 4 to 11 rooms within a facility.

It is important to state that the bed and breakfast business is a niche segment of the Hospitality cum travel industry. As part of this industry, bed and breakfasts are categorized as a private residence that provides a room and a breakfast for travelers or guests.

Statistics has it that there are roughly seventeen thousand (17,000) registered beds and breakfast business in the United States and they can be found in all states, in major cities and remote rural areas in the U.S. There is no defined structure for Bed and Breakfasts, they are known to occupy everything ranging from modest cottages to luxurious mansions, and in restored structures from schools to wagons to churches.

The result from a survey and research conducted reveals that the average number of rooms for a bed and breakfast is 8.5, up from 8 rooms in 2000, 95 percent of respondents offer rooms with private baths, 93 – 94 percent of inns or bed and breakfasts are non-smoking, Responding inns employ 4.6 people, 42 percent of bed and breakfasts have meeting rooms

So also it was revealed that most bed and breakfasts are operated by a family and hence they have no employees; they are run in – house by family members. According to the US Census Bureau County Business Patterns, there were 3,042 bed and breakfast inns with paid employees – 721191. These bed and breakfasts employed 19,665 employees in 2001 in the united states. According to a survey conducted by the PAII there were some 20,000 licensed inns in the United States in 2004.

The report from a survey published in 2001 by CNNMoney online and conducted by B&B Getaways. The survey asked how guests find out about bed and breakfasts and reported the following results: 49% Internet, 18% Word of mouth, 6% Print advertising and travel guides.

The survey also found that one-third of bed and breakfasts charge more than $125 a night. Usually, bed and breakfasts were seen as the ideal place for the weekend-getaway; nevertheless, this only accounted in occupancy for three nights of the week. Business travelers accounts for 52 percent of the lodging industry.

Recently, bed and breakfasts are now shifting their attention to weekday travelers and they have gone ahead to start making provision for amenities such as in-room data ports, high-speed Internet connections, DVD, and many other trappings sought by business travelers.

So also, the numbers of bed and breakfasts adding meeting room space to their facilities is on the increase. The use of these facilities is often complimentary as bed and breakfasts are becoming preferred locations for retreats. A recent survey conducted by PAII found 42% of 800 respondents had meeting room space in 2002, compared to 28% in 2000.

The bed and breakfasts industry is still growing despite the fact that there are many players in the industry. For instance, in 2014, the federal government of the United States spent a total of $161,007 on Bed-and-Breakfast Inns. It has awarded 34 contracts to 5 companies, with an average value of $32,201 per company. The idea is that once a start – up bed and breakfast is well positioned and offers additional services, then they just need to do little to stay in business.

If you are contemplating starting your own beds and breakfasts business in the United States, you should ensure that you carry out a thorough market survey and feasibility studies. If you get some key factors wrong before starting your own bed and breakfasts, then you are likely going to struggle to stay afloat.

2. Executive Summary

Joel & Jamel Homes – Bed and Breakfasts will be located in the heart of Cape May – New Jersey in a neatly renovated and secured housing facility; a family home that is specifically designed and equipped with the needed accommodation facilities / gadgets to give comfort and security to our clients.

Joel & Jamel Homes – Bed and Breakfasts is a family owned and managed business that believes in the passionate pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to venture into the hospitability industry by establishing our own bed and breakfast business.

We are certain that our values will help us drive the business to enviable heights and also help us attract the numbers of clients that will make our accommodation fully booked all through the year. We are going to be a customer-centric bed and breakfast business with a service culture that will be deeply rooted in the fabric of our organizational structure and indeed at all levels of the organization.

With that, we know that we will be enables to consistently achieve our set business goals, increase our profitability and reinforce our positive long-term relationships with our clientele, partners (vendors), and all our employees as well.

Our accommodation facility will be decorated in an exquisite and elegant facade, so much so that it will be a conspicuous edifice in the city where it is located. Joel & Jamel Homes – Bed and Breakfasts will provide a conducive lodging for our customers to take a break from their busy days to a place where they can find comfort and luxury.

Joel & Jamel Homes – Bed and Breakfasts will be equipped with a mini business center, as well as a Fitness room and self-service laundry which will be made available for all our guests at no extra cost.

We will also install a free Wi-Fi that will enable our guests surf the internet with their laptop in the room free of charge, and there will be wireless access in all the public area within the lodging facility; we will also provide mobile phones for loan to business travelers for their convenience so as to enable them stay in – touch with their family members, friends, and business partners.

No doubt our business class guest rooms will provide our customers with a warm and comfortable home away from home. We are set to give our esteemed guests an unforgettable experience whenever they patronize our bed and breakfast lodge.

Joel & Jamel Homes – Bed and Breakfasts is a family business that is owned and managed by Anthony Jefferson and his family. The business will be run by all members of the family – Clara Jefferson (Wife), Joel Jefferson (Son) and Jamel Jefferson (Son). Anthony Jefferson has well over 15 years of experience in hotel management and He has a Master’s Degree in Hotel Management.

3. Our Products and Services

Joel & Jamel Homes – Bed and Breakfasts is set to operate a standard Bed and Breakfast service in Cape May, New Jersey. The fact that we want to become a force to reckon with in the hospitality industry means that we will provide our guests with fitness room, social room, and self-service laundry room and mini business center; for the purpose of business or leisure and more.

In all that we do, we will ensure that our guests leaves with an unforgettable experience that will make them want to come back as well as recommend our bed and breakfast lodge to their friends, family members and business partners. These are the services and amenities that will be made available to our guests;

  • Breakfast (Tea and Bread, Coffee, and Snacks et al)
  • Drinks (wines, beverages and non – alcoholic drinks)
  • Gym and Fitness
  • Self – service laundry room
  • Mini Business center

4. Our Mission and Vision Statement

  • Our vision is to establish a bed and breakfast lodging brand that will become the number one choice for both travelers in the whole of Cape May – New Jersey. Our vision reflects our values: integrity, service, safety, excellence and teamwork.
  • Our mission is to deliver reliable, genuine, caring and excellent service superior to what our competition can offer in any location where our bed and breakfast lodge will be situated and to ensure that our bed and breakfast lodge enjoys over 90 percent occupancy in most parts of the calendar year.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Although Joel & Jamel Homes – Bed and Breakfasts is a family run business will still work with a business structure that will give room to the minimal employees (mostly part – time employees) to explore their creativity, feel belong and full integrate into the business philosophy.

We will work hard to ensure that we only recruit the right set of people with the right mindset to help us achieve our business goals and objectives in record time. We intend building Joel & Jamel Homes – Bed and Breakfasts on this structure;

  • Chief Executive Officer (Mr. Anthony Jefferson)
  • Manager (Mrs. Clara Jefferson)
  • Human Resources and Administrative Manager (Joel Jefferson)
  • Accountants / Cashiers (Jamel Jefferson)
  • Facility / Maintenance Manager (Part – Time Employee)
  • Marketing Officer (Contract Worker)
  • Cleaners / Washer men (Full – Time Employee)
  • Security Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for recruitment
  • Responsible for payment of salaries
  • Responsible for signing checks and documents on behalf of the business
  • Evaluates the success of the organization
  • Responsible for managing the daily activities of the business
  • Ensure that the facility is in tip top shape and conducive enough to welcome customers
  • Interfaces with vendors
  • Ensures that customers feel relaxed and at home
  • Handle customers enquiries
  • Assess customers’ needs and preferences and make recommendations
  • Attends to Customers complains and enquiries
  • Prepares budget and reports for the organization
  • Responsible for Training and Development in the organization
  • Provides recommendations and suggestions to guest for choosing Drinks, food and Snacks.
  • Serve customers in a friendly and helpful manner.
  • Provides guidance to guests on resort activities, dining options and general resort and Regional information.
  • Demonstrates a thorough knowledge of food and beverage products, menus and Promotions
  • Handles procurement

Human Resources and Administrative Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily business activities.

Marketing Officer

  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writes winning proposal documents, negotiate fees and rates in line with company policy
  • Responsible for handling business research, market surveys and feasibility studies for the business
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, execute and evaluate new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps increase sales and growth for the company

Facility / Maintenance Manager

  • Responsible for planning and overseeing building work/renovation
  • Responsible for allocating and managing space within buildings
  • Responsible for managing building maintenance activities
  • Responsible for coordinating cleaning, catering and parking services
  • Responsible for organizing security and general administrative services
  • Ensures that facilities meet government regulations and environmental, health and security standards
  • Advises on energy efficiency and cost-effectiveness
  • Supervises multi-disciplinary teams of staff including maintenance, grounds and custodial workers

Accountant / Cashier:

  • Collects payment for breakfast and drinks served and balance all receipts.
  • Prepares financial report at the end of every working week
  • Handles all financial transaction on behalf of the organization
  • Interfaces with our bankers
  • Responsible for payment of tax, levies and utility bills
  • Handles any other duty as assigned by the CEO / microbrewery manager

Cleaners / Washer man:

  • Handles and move objects, such as glasses, dish and bottles, using hands and arms.
  • Cleans up after customers and clean work area.
  • Clears ashtrays as and when required.
  • Washes glassware and utensils after each use.
  • Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
  • Ensures that toiletries and supplies don’t run out of stock
  • Responsible for handling laundry
  • Handles any other duty as assigned by the restaurant manager,

Security Officer:

  • Ensures that the facility is secured at all time
  • Controls traffic and organize parking
  • Gives security tips to staff members from time to time
  • Patrols around the building on a 24 hours basis
  • Submits security reports weekly
  • Any other duty as assigned by the bed and breakfast manager

6. SWOT Analysis

Joel & Jamel Homes – Bed and Breakfasts is fully aware that they are coming into an industry that can be highly competitive which is why they have decided to pay attention to the SWOT analysis for the organization.

We know that once we are able to identify our strength, our weakness, our threats and the opportunity that is available to us, we will be able to come up with good business strategies that will help us achieve all our business goals and objectives.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Joel & Jamel Homes – Bed and Breakfasts Cape May, New Jersey;

Our area of strength cannot be farfetched; the location of our bed and breakfast lodge is perfect for such business, our management team has robust experience in the hospitality industry, our customer’s services is second to none in the whole of Cape May – NJ and our facility is top notch

Our perceived weakness could be that we are a new business, and we may not have the financial muscle to sustain the kind of publicity we want to give our business.

  • Opportunities:

One thing is certain, our bed and breakfast facility is well – located in busy travel route; there are loads of travelers passing through Cape May hence there are loads of business opportunities for us. Besides we are the only bed and Breakfast within a 45 meters radius where ours is located.

Some of the threats that we are likely going to face as a bed and breakfast business operating in the United States are unfavorable government policies – the government may decide to place embargo on private residence not to engage in bed and breakfast business so as to enable people who want to rent accommodation get accommodations at a cheaper rate, the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

  • Market Trends

The trend in the hospitality industry is such that there are peak periods and off peak periods, bed and breakfast lodges and hoteliers know this and they have been able to make provision to properly handle the change in season. For example, during summers or during any major sporting events or business summit in a city, most bed and breakfast lodges, motels, inns and hotels in the city are always almost fully booked.

As a matter of fact, that is the period that most people in the hospitality industry make the money that will sustain the business for the rest of the year. Be that as it may, some bed and breakfast lodges, motels, inns and hotels are well positioned and they enjoy rich patronage all through the 12 calendar month of the year.

Another known trend in the industry is that it is common to see some of the leading bed and breakfasts brand in the United States in different cities in the U.S. This was achieved because some of the leading bed and breakfast decided to venture into selling their franchise and at the same time operating chains of bed and breakfasts.

You can hardly drive through a community located along a major road or a tourist destination without finding a handful of signpost indicating that there are bed and breakfasts facilities in the community. This goes to show that there are loads of players in the bed and breakfasts industry. The reason for this cannot be far – fetched; accommodation is a necessity for travelers or tourists.

In essence, it is profitable to build your brand and then venture into the sale of franchise if you know you don’t have the capacity to manage various branches of your hotel .

Over and above, bed and breakfast lodges and hoteliers generally are quite aware that they in the industry not for quick returns on their investments, but to steadily build a brand that can become a global brand while growing their profits year in year out.

8. Our Target Market

It will be safe to say that the target market for bed and breakfast lodge cuts across adults of all class, race, religion, and culture that can travel from one location to another and can afford to lodge overnight. It is important to state, that the owner of a bed and breakfast can decide to welcome those who they consider safe for them to accommodate in their house (in cases where personal accommodation is used).

This is so because the owners of beds and breakfasts live under same roof they use in accommodating their guests that they most likely have never met before. So safety is always a source of concern for owners of beds and breakfasts.

Here are some of the group of people that we considered target market for our bed and breakfast lodge;

  • Working class
  • International and Local Tourists
  • Top Executives
  • Celebrities
  • Young Couples (Especially for Honeymoon)
  • Travelling Agencies
  • Event Managers
  • Religious Organizations

Our competitive advantage

The competitive edge of Joel & Jamel Homes – Bed and Breakfasts is the excellent and customized service that we offer to our entire guest irrespective of their status.

We can boldly say that the location of our bed and breakfast lodge is going to give us an edge over our competitors in Cape May – New Jersey. We are the only bed and breakfast lodge within our location. As a matter of fact, from the location of our bed and breakfast lodge, you can connect any part of the city with little or no stress.

Another significant competitive advantage that we are bringing to the industry is the robust experience of our management team. We have a team that has a combination of 25 years of experience in the hospitality industry in United States and Canada. They are considered core professionals in their own right.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Joel & Jamel Homes – Bed and Breakfasts is established with the aim of maximizing profits in the hospitality industry and we are going to go all the way to ensure that we do all it takes to attract guests on a regular basis and sign retainer – ship with most of our corporate clients.

Joel & Jamel Homes – Bed and Breakfasts will generate income by offering the following services for individuals and for corporate organizations;

10. Sales Forecast

We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the bed and breakfast market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Cape May – New Jersey.

Below is the sales projection for Joel & Jamel Homes – Bed and Breakfasts, it is based on the location of our business consulting firm and the wide range of consulting services that we will be offering;

  • First Year-: $100,000
  • Second Year-: $200,000
  • Third Year-: $450,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

It is important to clearly state that in this dispensation, customers use the Internet to find bed and breakfasts, to read reviews, to view facility available and the location of the bed and breakfasts; loads of processes have gone digital.

Which is why most bed and breakfasts are increasingly adopting technology and the internet for marketing and advertising their business and we are not going to be left out. These are some of the marketing ideas and strategies that are going to adopt for our bed and breakfasts business;

  • Open our bed and breakfast lodge in a grand style with a party for all.
  • Advertise our bed and breakfast lodge in travel and tours magazines, national dailies, Satellite TV stations and Radio station
  • Promote our business online via our official website and all available social media platform
  • Continuously Improving the performance of our brands
  • Hire the services of experts to make our brands the first choice for guests
  • Delivering consistent customer experiences to all our guest; making our first impression count positively
  • Continuously Improving the efficiency of our bed and breakfast lodge and operating processes
  • Ensure that we put our market scale and knowledge to good use
  • Building strong partnerships within our industry and with our stakeholders across the United States
  • Make use of attractive hand bills to create awareness and also to give direction to our bed and breakfast lodge
  • Position our signage / flexi banners at strategic places
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our bed and breakfast lodge.

11. Publicity and Advertising Strategy

Joel & Jamel Homes – Bed and Breakfasts is in the hospitality business to make profit and we can only make profit if we steadily increase our customer base. No doubt, in order to remain relevant in the hospitality industry as a bed and breakfast lodge in Cape May – New Jersey, we will continue to create hype around our business brand.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our bed and breakfast brand. Here are the platforms we intend leveraging on to promote and advertise Joel & Jamel Homes – Bed and Breakfasts;

  • Encourage our loyal customers to help us use Word of Mouth (referrals)
  • Promote our business online via our official website
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
  • Install our Bill Boards on strategic locations
  • Engage in road show from time to time
  • Distribute our fliers and handbills in target areas

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in the United States of America.

Be that as it may, we have put plans in place to discount our products and services once in a while and also to reward our loyal customers.

  • Payment Options

Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our bed and breakfast lodge;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.

13. Startup Expenditure (Budget)

When it comes to starting a bed and breakfasts business, loads of factors influences the amount that will be required to successful launch the business. Factors like the location you intend starting the business, the size of bed and breakfast business you want to start i.e. the number of rooms et al, and of course the state of the economy as at when you intend start the business.

Here are the key areas where we intend spending our start – up capital;

  • The Fee for registering the business in the United States -$725.
  • The budget for legal fees, insurance, permits and license – $5,000
  • The amount needed to renovate our Facility (electrical, furnishings, plumbing, painting and landscaping) – $10,000.
  • The Cost for the purchase of room furniture, kitchen equipment and gadgets (mattresses, bed sheets, blankets, pillows, beds, fridges, smoke detector, TVs, microwave oven, Sound System, tables and chairs et al) – $10,000.
  • The Cost for supply of breakfast ingredients for a month – $1,000.
  • The Cost of Launching a Website – $600
  • The cost opening party – $5,000 (optional)
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $5,000

Going by the report from our research and feasibility studies, we will need an average of $70,000 to start a small scale but standard bed and breakfasts business in the United States of America. Please note that this amount is excluding the cost of renting a facility because we are going to be making use of free rooms in our apartment.

Generating Funding / Startup Capital for Joel & Jamel Homes – Bed and Breakfast

Joel & Jamel Homes – Bed and Breakfasts is a family business that will be owned by Mr. Anthony Jefferson and his family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $20,000 (Personal savings $15,000 and soft loan from family members $5,000) and we are at the final stages of obtaining a loan facility of $50,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is easier for businesses to survive when they have steady flow of business deals / customers patronizing their products and services. We are aware of this which is why we have decided to do all we can to continue to attract guest to our bed and breakfast lodge on a regular basis.

We know that if we continue to deliver excellent services, there will be steady flow of income for the organization. Part of the grand plan of sustaining Sean and Sharon hotel is to ensure that we provide the best of trainings for our employees, put a succession plan in place, and we will not relent in marketing and promoting our hotel brand.

From our findings, another factor that kills new business is financial leakages. In order to plug financial leakages, the management of Joel & Jamel Homes – Bed and Breakfasts will adopt the use of payment machine and accounting software to run the business.

In the bid to building a successfully business, we will ensure that all our employees are comfortable and we will provide them with the best of facilities and welfare package that will help them achieve peak performance in all their duties and in turn help the organization achieve its goals and business objectives.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Remodeling our facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, mattress, bed sheets, pillows, duvets, electronic appliances, office appliances and kitchen utensils: In progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – suppliers of all our needed food ingredient for breakfast and toiletries: In Progress

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Business-in-a-Box's Bed and Breakfast Business Plan Template

Bed and Breakfast Business Plan Template

Document description.

This bed and breakfast business plan template has 36 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our bed and breakfast business plan template:

Bed and Breakfast Business Plan [YOUR NAME] [YOUR TITLE] Phone: [YOUR PHONE NUMBER] Email: [[email protected]] [YOUR WEBSITE ADDRESS] Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME].

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Business and Plans

Bed and Breakfast Financial Plan Template [2024 Guide]

by I.J. Karam | Jan 1, 2024 | Business Plans , Financial Plan Guide

Bed and breakfast financial plan template

Are you looking to start a B&B? If yes, then you need to develop a detailed bed and breakfast financial plan. In fact, understanding and projecting your B&B financials is probably the single most important activity you should be doing right now to gauge the size and profitability of your project.

What’s more, if you plan to get on board an angel investor or any financial sponsor, a detailed and robust bed and breakfast Excel financial plan is a must in addition to your B&B business plan document, to make a strong case.

We understand that creating a detailed B&B financial plan is no easy task, especially if you have no previous financial background or experience in financial modeling. But worry not, the aim of this article is to make things easier for you by cutting through the complexity and showing you what are the most important elements to keep in mind.

Bed and breakfast financial plan Excel download

Bed and Breakfast Financial Plan Excel Template

Before we dive in our detailed guide that explains what to include in your Bed and Breakfast financial plan, you might be interested to check our ready-made Bed and Breakfast Business Plan Template that includes an automatic and fully customizable pro-forma financial model in Excel tailored to the Bed and Breakfast business. Below are a couple of screenshots to give you an idea.

B&B Financial Plan Template

You don’t need any advanced accounting or financial knowledge to use or understand the Excel financial plan, all you have to do is adjust a few cost and revenue assumptions to fit your own B&B project and the model will automatically generate key financial statements including Profit & Loss statement, Cash Flow statement and Balance Sheet, in addition to a number of important charts and tables that you can later paste in your Bed and Breakfast business plan.

Without further delay, let’s see what are the main sections of a winning bed and breakfast financial plan.

Bed and Breakfast Financial Plan: Costs Forecast

Let’s start by looking at the costs involved in starting a B&B project. As you may have heard, costs are usually divided between the direct cost of service (or cost of goods sold in case your business is about selling products rather than services) and indirect operating costs. In the case of a bed and breakfast, the direct cost of service includes all the expenses directly linked to the offering, namely the cost of food, beverage and consumables (such as soap, shampoo, tissue, toilet paper…etc.) provided as part of the room rentals service. Some B&B managers also include the commission fees paid to booking agents as these expenses are directly linked to the service rendered.

These costs are usually variable because they vary based on the number of patrons, the occupancy rate and the seasonality of the business.

On the other hand, indirect operating expenses of a bed and breakfast business include costs that are rather fixed such as the rent in case the property is rented, staff salaries, utilities, marketing expenses…etc. These expenses tend to recur on a monthly, quarterly or yearly basis and are more predictable than variable costs.

Bed and Breakfast Financial Plan: Capital Expenditures

Bed and breakfast capital expenditures

Now what about the cost of purchasing the guest house itself for example? If you plan to buy a B&B property rather than renting one and open it to the public, then this is considered a capital expenditure. In fact, all investments in fixed assets such as land, properties, vehicles, furniture, kitchen equipment and other similar items are usually capitalized rather than expensed. This means that these expenditures are actually considered as assets rather than liabilities for the business. Their depreciation however is accounted as an expense in the profit and loss statement.

Make sure you always distinguish these capital expenditures (also called Capex) from operating expenses (Also known as Opex).

Bed and Breakfast Financial Plan: Startup Costs

To understand your B&B startup costs, you need to list all the expenses you may incur before launching your guest house. These may include:

Licensing fees, cost of furniture and equipment, cost of landscaping, branding and website development fees…etc.

In case you plan to invest in a property rather than rent one, you need to include this expenditure (or at least the initial deposit) as part of your startup costs too.

Your startup costs usually determine the initial capital you need to set aside to start. However, most entrepreneurs raise an even higher amount of funding in order to finance the first few months of operations and ensure a comfortable launch.

Bed and Breakfast Financial Plan: Revenue Forecast

Now that we have seen the main costs involved in starting a bed breakfast, let’s have a look at sales and revenues but a side note first: While costs are usually fairly easy to predict, revenues are usually harder to model because you simply cannot know in advance how many reservations your guest house might get, especially not in the beginning at least.

But fear not! This is where a thorough market analysis is handy. By understanding your specific market dynamics in terms of trends, customer demand and seasonality, you can make educated assumptions to gauge your occupancy rates during various seasons of the year. For example, your B&B might be located in a summer holiday area where there is clearly a high season (from May till end September) and a low season (from October till April). During the high season, your occupancy rate will tend to be high and even reach full capacity during the peak months of July and August while in the low season, it might drop to below 50%. You get the idea.

Now that you have estimated your monthly occupancy rate, you can simply forecast your average revenue from room rental by assuming an average room rate (depending on the season as well).

While modeling your revenue, don’t forget to also include booking add-ons and extras such as meals, weddings, private parties and events…etc. These additional revenue streams can add up to a substantial amount and should not be overlooked.

Bed and Breakfast Financial Plan: Income Statement or Profit & Loss

Profit and Loss Statement for B&B

By using our Bed and Breakfast Financial model included with our premium B&B business plan template , you don’t need to worry about building an income statement from scratch. This financial statement is automatically generated once you edit your cost and revenue assumptions, hassle-free.

One of the main financial statements investors focus on is the profit and loss (or income statement) forecast. Guess what? This should also be YOUR main focus if you are serious about understanding the profit potential of your upcoming bed and breakfast project.

So, what is the B&B profit and loss statement or simply P&L?

You can think of the P&L as a simple equation: Revenue – Costs = Profit (or Loss) .

It is a table that lists your revenue items from which you subtract your direct costs, your operating costs, your depreciation, your financing costs (for example interest rate) and your taxes. You end up with your net profit.

The net profit is the actual value your bed and breakfast has generated over a period of time. This is what you and your partners will share as dividends and as a return on your investment. When it is positive and significant, this means your B&B is thriving. When it is negligible or even negative, this means your operations need improvement in order to turn profitable.

But don’t confuse net income with cash flows. They are two different things. Sometimes a negative net income can still mean a positive cash flow and vice versa. More on that in the next section.

Bed and Breakfast Financial Plan: Cash Flow Statement

Cash flow statement for B&B

If you use our Bed and Breakfast Financial plan in Excel included in our premium Bed and Breakfast Business Plan package, you will be able to automatically generate a detailed cash flow statement after updating your cost and revenue assumptions.

You bed and breakfast business will always incur cash outflows and receive cash inflows over a certain period of time. Cash inflows happen every time you receive money in your company bank account in the form of checks, wire transfers, online card payments or actual cash. These cash in-flows usually come from sales invoices paid, online booking fees or even the sale of a used asset (for example your old company car).

Cash outflows occur every time your B&B bank account pays money to third party suppliers, pays salaries and rent among other things.

It is important to distinguish between a cash inflow and a sales invoice. A sales invoice is usually registered on your B&B income statement at the invoice date while the cash inflow is registered on your statement of cash flows at the actual invoice payment date, ie, when your bank account actually receives the money. For bed and breakfast businesses, the invoice date usually coincides with the payment date as customers pay upon check-out or in advance in case of an online booking. But for many businesses, it is not uncommon to have a time difference between the invoice date and the payment date. For example, a management consulting firm may get paid a long time after invoicing its client, typically after the project is completed and handed over.

Similarly, it is important to distinguish between a cash outflow and a liability. For example, it is common for B&B businesses to pay their F&B suppliers 30 days after receiving the invoice. In that case, a liability is registered in the P&L upon reception of the supplier invoice while a cash outflow is registered in the cash flow statement a month later.

So, in a nutshell, the total movement of cash inflows and cash outflows over a certain period of time is summarized in your bed and breakfast cash flow statement.

This table usually has three sections: cash flows from operating activities, cash flows from investing activities and cash flows from financing activities.

This statement is very valuable for investors who care about the cash generation potential of a business.

Bed and Breakfast Financial Plan: Balance Sheet

By using our Excel Bed and Breakfast Financial plan included in our premium Bed and Breakfast Business Plan package, you will be able to automatically generate a detailed balance sheet after updating your main cost and revenue assumptions.

You have certainly hear about the third financial statement called Balance Sheet. This is a summary of your Bed and Breakfast’s assets and liabilities. It is based on another simple formula that says:

Assets = Liabilities + Equity

Typical assets your B&B business owns are long term assets (example: the property itself, the furniture, cars, equipment…etc.) and short term assets (cash and cash equivalent, account receivables…etc.).

Typical liabilities of your B&B business include short-term liabilities (example: accounts payable, bank overdrafts…etc.) and long term liabilities such as bank loans or bonds.

Finally, your equity consists of the capital injected at the start of the business plus any past retained earnings.

Bed and Breakfast Financial Plan: Conclusion

Now that we have seen together the fundamental elements of a powerful bed and breakfast financial plan, you should feel more confident building solid financial projections for your B&B project.

In case you wish to save time and money, we highly recommend you download our automatic Bed and Breakfast financial plan template in Excel included in our ready-made Bed and Breakfast business plan package . It allows to create a robust financial forecast for your Bed and Breakfast fast and easy and no financial expertise is required on your part. You also receive a full and pre-written business plan tailored to the Bed and Breakfast business.

free sample bed and breakfast business plan

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Plan Projections

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Home > Industry Templates > Bed and Breakfast Business Plan Revenue Projection

bed and breakfast revenue projection template v 1.0

Bed and Breakfast Business Plan Revenue Projection

This bed and breakfast business plan revenue projection is the first step in starting a b&b business plan or an Airbnb business plan. The template provides a quick and easy method to estimate revenue generated by an bed and breakfast business for the next 5 years.

By entering an occupancy percentage for each of the seasons, the template calculates the chargeable room nights. The chargeable room nights figure is then multiplied by the average room rate for the season to give the total room revenue for the year.

bed and breakfast revenue projection template v 1.0

To give a complete revenue projection for the five year period the template provides extra sundry revenue lines. Two of the extra lines use a percentage of room revenue as a base for the calculation. Management information such as the average daily income, occupancy and room rate are also provided.

Bed and Breakfast Business Plan Revenue Projection Download

The bed and breakfast business plan revenue projection template is available for download in Excel format by following the link below.

The revenue forecast from this template is a useful starting point for our Financial Projections Template . The financial projections of course form part of the business plan required to start a bed and breakfast business.

If you do spot a mistake in the bed and breakfast business plan revenue projection template, please let us know and we will try to fix it.

About the Author

Chartered accountant Michael Brown is the founder and CEO of Plan Projections. He has worked as an accountant and consultant for more than 25 years and has built financial models for all types of industries. He has been the CFO or controller of both small and medium sized companies and has run small businesses of his own. He has been a manager and an auditor with Deloitte, a big 4 accountancy firm, and holds a degree from Loughborough University.

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Business Plan Templates

Bed And Breakfast Business Plan

This free, printable business plan outlines key strategies and market development for starting up a bed and breakfast and competing against other inns, motels and hotels in the market.

free sample bed and breakfast business plan

Sample text from Bed And Breakfast Business Plan:

1.0 Executive Summary

Introduction

[Company Name] is two bed & breakfast houses located in the heart of [LOCATION]. The company operates from [Address, City, State ZIP]. Each historical house is built in the late 19th century, with five charmingly decorated rooms geared to provide luxurious hospitality at its finest.

• The Victorian Style [NAME]

• The [NAME] Inn on 2 acres land

The [LOCATION] is one of [STATE]'s number one vacation destination locations. A statistical report shows that 2.75 million overnight trips were made to this area with bed and breakfast reflecting an annual revenue income of $40 million.60.9% of travelers are over the age of 45 with an average income of over $100,000 per year. The total economic impact of visitors to [COUNTY] County was $1.3 billion in 2005.

The Management Team

[Name], a husband and wife team has managed these two Inns for over twenty-four years showing a steady income growth over the years. Their expertise in hospitality totals over 60 years combined and is a direct reflection of their word to mouth marketing strategy. Community leadership and local annual donations are just a few aspects [Name] and [Name] pride themselves with. Local wineries will recommend the Inns to their customers which almost always lead to repeat visitors to [CITY].

The Company

With ten rooms over two properties, the owners have a solid income stream and a 10% market share to this area. Adding additional marketing will draw new and existing customers for this tourist attraction. Renovating, remodeling, and adding rooms will help local vendors with their business.

[Company Name]is committed to participate in reviving the economy and return the sales to the heart of the [LOCATION]. These opportunities will ensure a strong competitive edge to other bed and breakfasts and at the same time implement a long-term revenue stream.

The Request

An immediate grant in the amount of $250,000 will allow to

• Increase Marketing Efforts - $60,000

• Renovate and upgrade existing rooms - $119,000

• Add two rooms - $71,000

A second grant one year later in the amount of $100,000 would allow to

• Add three more rooms - $100,000

This capital injection will create jobs, labor work, and additional reservation count. With an average annual capacity of 43% - 47%, the added rooms would generate a new revenue stream of an additional 33% to the Inns. Projecting only 30% of capacity for the FY 2011 and 2012 would yield an additional income of $127,567. As the highlights reflect, sales could reach over $500,000 by year three from receipt of capital.

This additional income and the projected gross profits will support the overall efforts in hiring a total of five more employees over the next three years.

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Vineyard Bed & Breakfast Business Plan

Start your own vineyard bed & breakfast business plan

Enchanted Vineyard B & B

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

The Enchanted Vineyard Bed & Breakfast is a charming bed and breakfast (B&B) located in the Lorane Valley, outside of Eugene, OR. The valley is well known for its beauty and concentration of vineyards. The B&B will be set up as a sole proprietorship of Missy Stewart. The B&B will reside in The Stewart’s newly renovated home. Their home is the center piece for the entire B&B experience. Each of the five rooms have their own private bath. The facility has a wonderful centralized living room for the socialization of the guests, a private garden patio, and an on-site winery on the Stewart’s 10 acres of land. To top things off, every room has 65% of their walls as windows offering guests an unprecedented view of the valley.

The Market Within the hospitality industry, The Enchanted Vineyard will be competing with hotels and other B&Bs. Although The Enchanted Vineyard competes with hotels, their direct competitors are other B&Bs. Enchanted’s facilities are far nicer than other B&Bs for its size. All of the smaller (less than 9 rooms) B&B are a fairly standard house converted into a B&B, nothing noteworthy. Enchanted Vineyard on the other hand is a newly renovated house and vineyard in a picturesque setting.

The Enchanted Vineyard will be targeting three distinct groups. The first is weekend getaway travelers, generally people from Eugene looking to escape for the weekend. Eugene is a wonderful town in the Willamette River valley nationally renowned for its wineries, cycling and old growth trees. This customer group is growing at 11% a year with 12,000 potential customers. The second group is out-of-town travelers which is growing at 10% with 18,000 potential customers. The last group of customers the B&B is targeting are University of Oregon travelers. The university brings thousands of visitors to Eugene whether they are professors, speakers, or parents. Once a relationship has been established with the U of O, it will be a constant stream of business. This customer group is growing at 17% with 12,000 potential customers.

Competitive Edge The Enchanted Vineyard has two distinct competitive edges that differentiates it from the competition. The first is the never-ending attention to detail and customer service. The Stewarts recognize that their mission is to ensure that their customers have the finest stay with them. Both Missy and John will do whatever it takes to ensure the customer’s happiness. Their second competitive edge is the unique facility. The facility is so wonderful in part because of the actual structure which is a wonderful place to stay. It is also unique because of the location, overlooking the Lorane Valley, a beautiful area filled with wineries and vineyards.

Management Team The Enchanted Vineyard will be able to execute on its strong business model because of its management. Missy has earned her MBA providing her with invaluable business skills. While Missy was pursuing her MBA, she was on a team of five students that opened up their own service business. Lastly, Missy has spent numerous years in the B&B industry, providing her with amazing insight and experience directly related to what she is doing now.

The Enchanted Vineyard will be able to leverage its amazing facility and turn it into a beautiful, special B&B serving the Eugene community. This will be done by the passion and experience of Missy Stewart, the sole proprietor. The B&B will become profitable by year two and will earn over $77,000 in revenue by the end of year three.

1.1 Mission

The Mission of The Enchanted Vineyard Bed & Breakfast is to provide the finest B&B experience. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

1.2 Objectives

The objectives of The Enchanted Vineyard Bed & Breakfast for the first three years of operation include:

  • To develop a sustainable business, surviving off its own cash flow.

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Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

The Enchanted Vineyard Bed & Breakfast, located in the Lorane Valley, will offer a luxurious, quaint B&B for people to enjoy. The Enchanted Vineyard Bed & Breakfast will have four individual rooms with private baths, a central living room/socializing area, a garden patio, and an adjoining vineyard for its guests.

2.1 Company Ownership

The Enchanted Vineyard Bed & Breakfast is a sole proprietorship of Missy Stewart. The B&B uses John and Missy’s home as the Inn.

2.2 Start-up Summary

The Enchanted Vineyard Bed & Breakfast start-up expenses include:

  • Remodeling of the house to add two individual bedrooms with baths, a patio and to enlarge the common areas.

Please note that the cost of the remodeling will be depreciated using the straight line method over a 30-year schedule. Although the Inn will have to finish their research into tax law, it does appear that the Inn will be allowed to depreciate the remodeling as the additions will be used only for business.

Vineyard bed breakfast business plan, company summary chart image

The Enchanted Vineyard Bed & Breakfast is a small, attractive B&B that offers travelers a secluded, relaxed setting for a weekend getaway, change of scenery, sports or cultural events, family occassions, U of O events, etc. The Enchanted Vineyard Bed & Breakfast has a large central gathering room that allows travelers to socialize. The customers will receive the personal attention of the Stewarts, who will meet any need a traveler has.

The Enchanted Vineyard Bed & Breakfast provides a wonderful breakfast feast and can meet any dietary restriction. The Enchanted Vineyard Bed & Breakfast is centrally located about 15 minutes from downtown Eugene in the heart of the Lorane Valley wine country. In fact, The Enchanted Vineyard Bed & Breakfast has its own vineyard which grows grapes for local wineries and clients are encouraged to explore The Enchanted Vineyard Bed & Breakfast’s 10 acres of land.

Market Analysis Summary how to do a market analysis for your business plan.">

The Enchanted Vineyard Bed & Breakfast has three different target groups that it is attempting to attract. The first are people from the region that just want to get away for the weekend. They may have activities planned for the weekend, or just chose to vegetate. The second group are travelers who are passing through Eugene and prefer to stay in B&Bs instead of a hotel/motel. The last group is any customer affiliated with the local school, the University of Oregon. This group may be parents of students or visiting the University on official business and the University is the entity that sets up the reservation. While The Enchanted Vineyard Bed & Breakfast will certainly get customers that fall outside of these groups, this classification should be fairly accurate.

4.1 Market Segmentation

Our customers can be broadly divided into three groups (please note it is possible to divide the customers in to much smaller groups, but we have chosen not to):

  • University of Oregon travelers . The University brings a large number of people through Eugene, and The Enchanted Vineyard Bed & Breakfast believes that a good portion of their business will be from the University. Occassions include parent weekend, orientation, parents visiting, and graduation. Lastly, the University will often set up rooms for administrative visitors.

Vineyard bed breakfast business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

The Enchanted Vineyard Bed & Breakfast intends to target these three customer groups as they make up the largest population of people who utilize B&Bs. The Enchanted Vineyard Bed & Breakfast has a three pronged strategy that will work for all three groups:

  • Association membership and advertising . A large number of visitors will look to regional B&B associations for information about the different B&Bs in the area. Most associations publish a guide to the local B&Bs and The Enchanted Vineyard Bed & Breakfast wants to be in this guide. One of the other perks of membership is visibility on the associations website with a link to ours. Additionally, we will be a member of the Chamber of Commerce because people will typically inquire with the local Chamber when planning a vacation.
  • Website . The Enchanted Vineyard Bed & Breakfast will have a full-service website that allows the visitor to view the B&B, read details about what it has to offer, provide information on regional activities, and even allow the visitor to book a reservation. With the growing use of the Internet, the Web has become an indispensable tool for planning vacations to areas that are not close enough to check out in person.
  • Strategic relationship with the University of Oregon . The Enchanted Vineyard Bed & Breakfast will develop a partnership with the University so when the school is in need of finding rooms for guests they will use The Enchanted Vineyard Bed & Breakfast. We will also be advertising with the University so when students are searching for places for their parents to stay, they will come across The Enchanted Vineyard Bed & Breakfast in a school related publication and feel more comfortable with booking a reservation sight unseen because of the trust bond they have formed with the University.

4.3 Competition and Buying Patterns

Competition comes in several forms:

Some B&Bs will create uniqueness down to the level of different rooms within the B&B. The size of a B&Bs range from one or two room (traditionally called a home stay) to a country inn with 30 rooms.

On average most B&Bs have only a couple of rooms and are often booked up in advance. Particularly during special events, demand outstrips supply for the B&Bs.

The B&Bs differentiate themselves by personal service offerings and the general ambiance of the Inn. Finally, B&Bs usually have a very nice sit down breakfast for their guests. This is not a simple continental breakfast of juice, coffee, and a bagel, but an elaborate spread of gourmet food such as quiche, a portabello mushroom, fresh roasted garlic and sun-dried tomato omelette, or some sort of fresh smoked fish.

The rooms are typically the same throughout the facility (unlike B&Bs where each room is typically different). The guests of hotels generally use the hotel as a place to stay at night.

The operator will usually see the guest when they check in and when they check out. This differs from a B&B where the guests are encouraged to spend time in communal rooms and socialize with the operators and the other guests.

Strategy and Implementation Summary

The Enchanted Vineyard Bed & Breakfast will be using advertising and membership in associations to drive in prospective customers. They will also use their website as a complete source of information about the B&B. Missy will then turn these leads into customers through unsurpassed attentiveness in one-on-one phone inquiries/conversations.

5.1 Competitive Edge

The Enchanted Vineyard Bed & Breakfast’s two competitive advantages are:

This will be done through the unrelenting pursuit of personal attention. In the Eugene area there are several larger (more than six rooms) B&Bs that offer outstanding service, but it is not personal. The service is provided by employees, not the owner.

At The Enchanted Vineyard Bed & Breakfast all interactions with the customer will be with Missy or John who see it as their duty to do whatever it takes to make the customer feel at home.

The feeling of personal attention, or more accurately defined as a sense of person concern, really adds a positive dimension to the B&B experience. Not only will the Stewarts be offering personal concern, but they will be providing the concern, not some employee.

One unique aspect of The Enchanted Vineyard Bed & Breakfast is the setting within the Lorane Valley region, known for its outstanding wine production housing both vineyards and wineries.

To compliment this setting, The Enchanted Vineyard Bed & Breakfast will have a large outside patio allowing guests to spend relaxing time outside with a nice view of the valley. Guests can also wander through The Enchanted Vineyard Bed & Breakfast’s own vineyard.

5.2 Sales Strategy

The Enchanted Vineyard Bed & Breakfast’s sales strategy will be two pronged:

Missy has the attitude that the more time she can spend on the phone with inquiries, the more likely she will be able to turn them into customers.

The website will have 3D walk-through tours allowing people to see the different bedrooms as well as common areas. Online pricing and reservations are also available as well as a resource page that details the different activities in the area.

5.2.1 Sales Forecast

The first three months will be used for the renovation of the home to fully accommodate guests. Once complete the house will have five different rooms. There will be no sales activity during this time. By month four, the B&B will be ready to go. Missy will have already been advertising, become a B&B association member, as well as have formed a strategic relationship with the University so business will ramp up fairly quickly. From month five on, business will steadily grow. Beginning with month five, Missy will hire one full-time employee. This employee will perform housecleaning as well as outdoor maintenance. This will free up Missy’s time so she can spend it with the clients.

Vineyard bed breakfast business plan, strategy and implementation summary chart image

5.3 Milestones

The Enchanted Vineyard Bed & Breakfast will have several milestones early on:

  • Our 100th client.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The Enchanted Vineyard Bed & Breakfast is owned and operated by Missy Stewart. It will be a sole proprietorship. Missy has a degree in philosophy from Ponoma College and an MBA from University of Oregon. While Missy was pursuing her undergraduate degree, she worked in a B&B and had a wide range of responsibilities. This is the experience where she was first bit by the B&B bug. She dreamed of some day having a B&B run from her house, with the excitement of taking care of travelers.

Missy’s concentration in school was in general management with the intent of someday opening her own business. Missy participated in the PACE, a group project where teams of five students worked together for two entire semesters creating their own company and then eventually selling it at the end of the year. Missy’s group formed a service-based company which was an invaluable experience for the needs she would face in opening up her own B&B.

Missy’s education coupled with her practical experiences has given her the ideal skill-set required for operating a B&B. The only other thing that is truly required is passion, and Missy recognized her passion over seven years ago while working at a B&B. Missy has everything needed to succeed and will fulfill her destiny.

6.1 Personnel Plan

Missy will be the sole employee from months one to five. At month five things will be getting busier and the need will develop for an additional person. This new employee will be used for house cleaning and outside maintenance. This will free up Missy’s time so she can spend more time with the customers. John will be helping when possible, but John’s contribution to the company will be primarily emotional and financial support of Missy’s dream. John will be covering their living expenses while Missy is building the business. At some point within the first year the revenue from the B&B will exceed the mortgage payments for the remodel and at some point will cover the entire mortgage for the home.

Financial Plan investor-ready personnel plan .">

The following sections will detail important financial information.

7.1 Important Assumptions

The following table highlights some of the important financial assumptions for The Enchanted Vineyard Bed & Breakfast.

7.2 Break-even Analysis

The Break-even Analysis indicates that monthly revenue must exceed $8,600 to break even.

Vineyard bed breakfast business plan, financial plan chart image

7.3 Projected Profit and Loss

The following table will indicate projected profit and loss.

7.4 Projected Cash Flow

The following chart and table will indicate projected cash flow.

Vineyard bed breakfast business plan, financial plan chart image

7.5 Projected Balance Sheet

The following table will indicate the projected balance sheet.

7.6 Business Ratios

The business ratios reflect both a cross-sectional analysis and time-series analysis of the company’s risk and profitability. The cross-sectional analysis consists of a comparison of our firm’s ratios and those of the hotel and motel industry averages. The reader will note that there are some significant differences in the ratios, especially in regards to the way our company is leveraged. This is due to the fact that industry averages also include very large hotel chains that usually have much higher capital costs and investments in long-term assets. Furthermore, Enchanted Vineyards B&B has lower SG&A costs than other hotels and motels since B&Bs usually provide fewer services than larger competitors.

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free sample bed and breakfast business plan

Things to Do in Elektrostal, Russia - Elektrostal Attractions

Things to do in elektrostal.

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  • Budget-friendly
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  • Honeymoon spot
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  • Things to do ranked using Tripadvisor data including reviews, ratings, photos, and popularity.

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1. Electrostal History and Art Museum

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2. Statue of Lenin

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3. Park of Culture and Leisure

4. museum and exhibition center.

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5. Museum of Labor Glory

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7. Galereya Kino

8. viki cinema, 9. smokygrove.

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10. Gandikap

11. papa lounge bar, 12. karaoke bar.

  • Statue of Lenin
  • Electrostal History and Art Museum
  • Park of Culture and Leisure
  • Museum and Exhibition Center
  • Museum of Labor Glory

Elektrostal Attractions Information

IMAGES

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COMMENTS

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    Free Bed and Breakfast Business Plan Template + Example - Bplans Bed And Breakfast Business Plan Ready to start your own bed and breakfast business? Set yourself up for success by creating a solid business plan. Download this business plan template, with pre-filled examples, to inspire your own plan.

  2. Bed And Breakfast Business Plan Template: A How-to Guide (2024)

    → Download Now: Free Bed And Breakfast Business Plan Industry Overview The bed and breakfast industry stood at a market value of 1.65 bn dollars at the beginning of 2021 and is picking up pace after being hit by the COVID-19 pandemic. Hence, with a lesser number of competitors now is the right time to enter the industry.

  3. Download Bed and Breakfast Business Plan Template + PDF

    Download Bed and Breakfast Business Plan Template + PDF By Brett Lindenberg | September 17th, 2020 | How To | Comments Off Putting up a bed and breakfast is the ideal business for those who want to venture into the hospitality industry, but wanting to keep it on a small scale.

  4. Bed and Breakfast Business Plan Template (2024)

    Below is a template to help you create each section of your Bed and Breakfast business plan. Executive Summary Business Overview Walton House is a new bed and breakfast business located just outside of Omaha, Nebraska. It is a charming two-story rustic farmhouse that contains several rooms for guests to enjoy.

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    Download our Ultimate Business Plan Template here > What Is a Business Plan? A business plan provides a snapshot of your bed and breakfast business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

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    Bed And Breakfast Business Plan Example | Bplans Sample Business Plans Food and Beverage Restaurant Bed And Breakfast Business Plan Start my business plan Start your own bed and breakfast business plan Coach House Bed and Breakfast Executive Summary Opportunity Problem We have tourists that like coming to visit and explore Tybee Island.

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    Sample Business Plans Hotel & Lodging Bed and Breakfast Business Plans Did you know each of these plans was created in LivePlan? Learn More Bed and Breakfast - Caribbean - Business Plan The Vette Kat Harbour Bed & Breakfast will be a charming bed and breakfast located overlooking Vette Kat Harbour on our beautiful Caribbean island.

  8. PDF How To Create a Business Plan for a Bed and Breakfast

    Step 1 - Executive Summary Step 2 - Company Overview Step 3 - Customer Analysis Step 4 - Competitive Analysis Step 5 - Financial Analysis Step 6 - Appendices Final Words How Many Sections A Professional Bed & Breakfast Business Plan Should Have? Now, there's no definite answer to this question.

  9. Free Bed and Breakfast Business Plan Template

    Mission Statement The mission statement in your bed and breakfast business plan template outlines the goals, objectives, and core industry-related elements. These are important for your business as they'll help you navigate the hospitality market you're entering.

  10. Bed and Breakfast Business Plan Template [Updated 2024]

    Use this free bed and breakfast business plan template to quickly & easily create a great business plan to start, grow and/or raise funding for your business.

  11. Bed & Breakfast Business Plan Template (free)

    January 29, 2024 Have you ever envisioned opening your own bed and breakfast, but feel overwhelmed about where to start? You've landed in the perfect spot. Below, we will present to you a comprehensive sample business plan tailored for a bed and breakfast establishment.

  12. Bed and Breakfast Business Plan [Sample Template]

    If YES, here is a complete sample bed and breakfast business plan template & feasibility report you can use for FREE. If you have got the interest to invest in the hospitality industry but you lack the start - up capital to start your own hotel or motel, then you should consider starting a bed and breakfast business.

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    Free Download: Sample Real Estate Business Plan Templates It's an image that puts you in an instant state of relaxation—a roaring fireplace in a cozy rural bed and breakfast, sharing stories with fellow travelers while enjoying a glass of brandy or your favorite red wine.

  15. Bed and Breakfast Financial Plan Template [2024 Guide]

    Bed and Breakfast Financial Plan: Costs Forecast. Let's start by looking at the costs involved in starting a B&B project. As you may have heard, costs are usually divided between the direct cost of service (or cost of goods sold in case your business is about selling products rather than services) and indirect operating costs.

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    The bed and breakfast business plan revenue projection template is available for download in Excel format by following the link below. B&B Business Plan Revenue Projection v 1.1 Download Link. The revenue forecast from this template is a useful starting point for our Financial Projections Template. The financial projections of course form part ...

  17. Bed And Breakfast Business Plan

    Bed And Breakfast Business Plan. This free, printable business plan outlines key strategies and market development for starting up a bed and breakfast and competing against other inns, motels and hotels in the market. Download Free Version (DOC format) Download the Start-Up Pack for $27. 50 editable start-up printables in one convenient download.

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  20. Bed and Breakfast Inn Business Plan Example

    Magnolia Inn Executive Summary The Magnolia Inn is a beautiful facility that sits atop a bluff overlooking the Pacific Ocean in scenic Half Moon Bay California. The Inn offers seven individually furnished rooms, each with its own antique theme.

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  22. Vineyard Bed & Breakfast Business Plan Example

    Executive Summary. The Enchanted Vineyard Bed & Breakfast is a charming bed and breakfast (B&B) located in the Lorane Valley, outside of Eugene, OR. The valley is well known for its beauty and concentration of vineyards. The B&B will be set up as a sole proprietorship of Missy Stewart. The B&B will reside in The Stewart's newly renovated home.

  23. THE 10 BEST Things to Do in Elektrostal

    1. Electrostal History and Art Museum. 2. Statue of Lenin. 3. Park of Culture and Leisure. 4. Museum and Exhibition Center. 5.