how to write a business plan for a cosmetology school

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How to Start a Beauty School [Business Plan]

Beauty schools are trade schools, which are sometimes also called vocational or technical schools. These schools are non-degree schools that can provide diplomas, certifications, or even associate degrees, depending on what type of trade program is completed.

A recent report published by IBISWorld shows that the Cosmetology & Beauty Schools industry in the United States rakes in a whooping sum of $2 billion annually and there are 1,737 cosmetology and beauty schools responsible for employing 17,928 people in the United States.

The US Department of Labor reported that the cosmetology job market is expected to expand by 16 percent between 2010 and 2020. Population expansion has something to do with it, but so too does a greater demand for advanced treatments like hair coloring, makeup artistry, and so forth.

Steps on How to Start a Beauty School Business

Conduct market research.

The first step in the market research process for your beauty school business is to develop market-based research questions in line with your overall business goal and objective. In this regard, you should source information that will help you maximize your business, information that will give you reliable data of what your potential market will be looking out for from a beauty school business, the specific beauty courses people will be able to spend a premium on and also to help you operate your beauty school business with less stress.

a. Who is the Target Market for Beauty School Business?

If you are thinking of opening a beauty school business, then you should make your target demographics all-encompassing. It should include male and female, socialites, students, migrants, celebrities, and every adult in the neighborhood where your beauty school will be located.

b. Is Beauty School a Profitable Business?

Yes, a beauty school is a profitable business. According to federal statistics, for-profit cosmetology schools nationwide brought in more than $200 million in revenue from their salons in the 2015-16 school year. Most schools are small, privately owned entities that do not have to disclose their profits.

c. Are There Existing Niches in the Industry?

Yes, there are existing niches when it comes to beauty schools, and here are some of the niche ideas;

  • General Cosmetology
  • Salon Management
  • Makeup Application
  • Hair Care, Cutting, and Style

d. Who are the Major Competitors?

  • Empire Education Group
  • Paul Mitchell Advanced Education
  • Chic Studios
  • The Aveda Institute
  • Pivot Point Academy Beauty School
  • The Sassoon Academy
  • Tricoci University
  • The Ogle School
  • Xenon International Academy
  • Hollywood Institute of Beauty
  • Michigan Beauty School – Taylor Beauty School

e. Are There County or State Regulations or Zoning Laws for Beauty School Business?

Yes, there are county or state regulations and zoning laws for beauty school businesses, and players in this industry are expected to work with the existing regulations governing such businesses in the county or state where the business is domiciled.

In addition to that, it is important to state that in the United States, government agencies and departments routinely grant variances to rules and regulations. Often, you only have to fill out a short form. In other cases, your request may have to be publicly heard before your city council, zoning board, or other body. Please check with your zoning or planning department to find out what options are available to you.

f. Is There a Franchise for Beauty School Business?

Yes, there are franchise opportunities for the beauty school business, and here are some of them;

  • Paul Mitchell Partner School Program Franchise
  • SPEC Franchise
  • Bella Marie Training Academy.

g. What Do You Need to Start a Beauty School business?

  • A Feasibility Report
  • Business and Marketing Plans
  • Business Licenses and Permits
  • A Good Facility and Beauty Lab
  • EIN (Employer Identification Number)/Federal Tax ID Number.
  • A Corporate Bank Account
  • Equipment, Machines and Teaching Aids
  • Employees (Faculty Members)
  • Startup and Working Capital

Memorable Beauty School Name ideas

  • Loveth® Beauty School, Inc.
  • Tine and Tyler® Beauty School, Inc.
  • Beau Nation® Beauty School, Inc.
  • Ted Capstone™ Beauty School, Inc.
  • Esther Lane® Beauty School, Inc.
  • Al Baroness® Beauty School, Inc.
  • Lady Annie® Online Beauty School, Inc.
  • Macron Martins® Beauty School, LLC
  • High End® Beauty School, Inc.
  • Nelly B® Beauty School, Inc.
  • Maria De La Rosa® Beauty School, Inc.
  • Stacy McRib ™ Beauty School, LLC
  • Bridget Decoster™ Beauty School, Inc.
  • Broadway™ Beauty School, LLC
  • Mark Fernand® Beauty School, Inc.
  • Jacinta Borrow® Beauty School, Inc.
  • Eyes of Beholder© Beauty School, Inc.
  • Georgina Paulson™ Beauty School, LLC
  • Jill Noel™ Beauty School, Inc.
  • Madonna Whyte® Beauty School, Inc.

Register Your Business

A. what type of business structure is best for beauty school business.

Even though there are several options when it comes to the business structure of a beauty school business, the one that most players in this line of business consider is an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits.

Please note that an LLC will need an EIN if it has employees or if it will be required to file any of the excise tax forms listed below.

b. Steps to Form an LLC

  • Choose a Name for Your LLC.
  • File Articles of Organization.
  • Choose a registered agent.
  • Decide on member vs. manager management.
  • Create an LLC operating agreement.
  • Comply with other tax and regulatory requirements.
  • File annual reports.

c. What Type of License is Needed to Open a Beauty School Business?

  • General Business License
  • Fire and Safety Permit (Fire certificates)
  • Zonal Permits
  • Signage Permit
  • State Occupational Licenses
  • Operational State Facility Inspections (Building Permits)

d. What Type of Certification is Needed to Open a Beauty School Business?

  • Cosmetology Certification
  • BarberSAFE Children Safety Certification
  • Professional Makeup Certification
  • Master Makeup Certification
  • National Esthetician Certification
  • Board Certification in Therapeutic Massage and Bodywork.

e. What Documents are Needed to Open a Beauty School Business?

  • Business and liability insurance
  • Federal Tax Payer’s ID
  • State Permit and Building Approval
  • Certificate of Incorporation
  • Business License
  • Business Plan
  • Employment Agreement (offer letters)
  • Operating Agreement for LLCs
  • Insurance Policy
  • Online Terms of Use
  • Online Privacy Policy Document
  • Contract Document
  • Company Bylaws
  • Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering starting a beauty school business, you may need to file for intellectual property protection or trademark. This is because you can easily challenge anybody in court for illegally making use of your company’s intellectual properties especially as it relates to your designs or logo et al.

Cost Analysis and Budgeting

A. how much does it cost to start a beauty school business.

When it comes to starting a beauty school business, the startup cost varies. It can range from $10,000 to over $500,000.

b. What are the Costs Involved in Starting a Beauty School Business

  • The Total Fee for Registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as accounting services – $3,300.
  • Marketing promotion expenses for the grand opening of the beauty school business for $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring a Business Consultant – $2,500.
  • Insurance (general liability, workers’ compensation, and property-casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 months at $1.76 per square foot in the total amount of $53,300.
  • Cost for facility remodeling (construction of classes, beauty lab, racks, and shelves) – $5,000.
  • Other start-up expenses include stationery ($500) and phone and utility deposits ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
  • The cost for equipping the beauty school – $45,000
  • The cost for start-up inventory – $25,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $3,750
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
  • The cost of Launching a website: $600
  • The cost for our opening party: $3,000
  • Miscellaneous: $5,000

c. What Factors Determine the Cost of Opening a Beauty School Business?

  • The size of beauty school business
  • The choice of location
  • The required licenses and permits
  • The cost of hiring and paying a business consultant and attorney
  • The cost for branding, promotion, and marketing of the beauty school
  • The cost for furnishing and equipping the beauty school business
  • The cost for insurance policy covers
  • The cost for registering the business
  • Source of your supplies and ongoing expenses
  • Cost of recruiting and training your staff
  • The cost for the purchase and customizing of uniforms
  • The cost for grand opening of the beauty school business.

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Actually, it is not compulsory to build a new facility for your beauty school business, but, if you have the required finance, it will pay you to build your own facility. The truth is that building or reconstructing a facility for your beauty school will help you come up with a facility that will perfectly fit into your overall business goals and vision.

e. What are the Ongoing Expenses of a Beauty School Business?

  • Rent and lease
  • Supplies and inventory
  • Utility bills (internet subscriptions, phone bills, signage and software renewal fees et al)
  • Maintenance of machines and equipment
  • Salaries of employees

f. What is the Average Salary of your Staff?

  • Head of School (President) – $55,000 Per Year
  • School Administrator – $40,000 Per Year
  • Theatrical and Performance Makeup Artist – $39,000 Per Year
  • Skincare Specialist- $36,510 Per Year
  • Beauty Copywriter – $36,246 Per Year
  • Accountant (Cashier) – $28,500 Per Year
  • Marketing and Sales Executives – $28,000 Per Year
  • Customer Service Executive – $26,000 Per Year
  • Security Guard -$24,000 Per Year

g. How Do You Get Funding to Start a Beauty School Business?

  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for a loan from your bank/banks
  • Source for soft loans from your family members and friends.

Write a Business Plan

A. executive summary.

Maria De La Rosa® Beauty School, Inc. is a registered and accredited trade and technical school with a bias in training professional beauticians. We are registered under the United States Government. We are well equipped to train people on various beauty skills to meet with international best practices as it relates to the industry.

b. Products and Service

  • Hair design and barbering training
  • Makeup artistry
  • Nail care and manicuring training
  • Massage therapy
  • Instructor training
  • Personal care services.

c. Mission Statement

Our mission is to build a highly successful business venture whose brand will be known all around key cities in the United States of America and the globe.

Vision Statement

Our vision is to be among the top 3 beauty schools in the world.

d. Goals and Objectives

The goals and objectives of a beauty school business are to offer training in barbering, hair styling and cosmetic arts, such as makeup or skincare. These schools provide job-specific certification for students.

e. Organizational Structure

  • Head of School (President)
  • School Administrator
  • Theatrical and Performance Makeup Artist
  • Skincare Specialist
  • Beauty Copywriter
  • Accountant (Cashier)
  • Marketing and Sales Executives
  • Customer Services Executives
  • Security Guard

Marketing Plan

A. swot analysis.

  • Ideal location for a beauty school business
  • Highly experienced and qualified faculty members (instructors) and management
  • Access to finance from business partners
  • Excellent student testimonials.
  • Unique teaching approach and styles
  • Financial Constraints
  • The new business that will be competing with well-established beauty school businesses
  • Inability to retain our highly experienced and qualified employees longer than we want

Opportunities

  • A rise in people who want to join the beauty school trend
  • Online market, new services, new technology, and of course the opening of new markets
  • Increase in the number of human population within our target market area.
  • The arrival of new beauty school business within our market space
  • Unfavorable government policy and regulations.
  • Steady wage expenses and increasing prices of gas amid the low demand during the pandemic will reduce industry profitability.
  • Economic uncertainty
  • Liability problems

b. How Do Beauty School Businesses Make Money?

Beauty school businesses make money by offering;

  • Management training and other programs
  • Personal care services

c. Payment Options

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

d. Sales & Advertising Strategies

  • Place adverts on both print (newspapers and beauty magazines) and electronic media platforms
  • Sponsor relevant community-based events/programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote your products
  • Install your Bill Boards in strategic locations all around your city or state
  • Distribute your fliers and handbills in target areas
  • Contact students, migrants, and every adult in the neighborhood where your beauty school business will be located informing them about your business.
  • List your beauty school business in local directories/yellow pages
  • Advertise your beauty school business on your official website and employ strategies that will help you pull traffic to the site.
  • Position your Flexi Banners at strategic positions in the location where your beauty school business is located.
  • Ensure that all your staff members wear your branded shirts and all your vehicles are well branded with your company logo.

Financial Projection

A. how much should you charge for your service.

Attending an accredited cosmetology school will usually cost anywhere from $5,000 to $15,000. To attend a top beauty school will usually cost anywhere from $10,000 to $20,000. When students are considering beauty school, they should consider the cost of the entire program, as well as room, board, and textbooks.

b. How Much Profit Do Beauty School Business Owners Make a Year?

It depends, but available reports show that on the low end, beauty school owners could expect to earn around $35,000 per year, while the most successful salons could bring in around $120,000 in annual income or more.

c. What Factors Determine the Amount of Profit to Be Made?

  • The capacity of the beauty school business
  • The location of the beauty school business
  • The management style of the beauty school business
  • The business approach of the beauty school business
  • The advertising and marketing strategies adopted by the beauty school business.
  • The number of years the beauty school is in business

d. What is the Profit Margin of a Beauty School Business?

Typically, beauty schools gain a handful of profit on all their students – margins usually range from 20 percent to around 60-70 percent.

e. What is the Sales Forecast?

  • First Fiscal Year (FY1): $240,000
  • Second Fiscal Year (FY2):  $350,000
  • Third Fiscal Year (FY3): $480,000

Set Up your Office

A. how do you choose a perfect location for beauty school business.

  • The demography of the location
  • The demand for beauty schools in the location
  • The purchasing power of residents of the location
  • Accessibility of the location
  • The number of beauty school businesses and other trade schools in the location
  • The local laws and regulations in the community/state
  • Traffic, parking and security et al

b. What State and City are Best to Open a Beauty School Business?

  • West Chester, OH
  • Orlando, FL
  • Wilkes-Barre, PA
  • Chicago, IL
  • Santa Monica, CA
  • Bridgeview, IL
  • Hollywood, CA
  • Van Wert, OH

c. What Equipment is Needed to Operate a Beauty School Business?

  • Teaching aids

Hire Employees

When it comes to hiring employees for a standard beauty school business, you should make plans to hire a competent head of school (president), school administrator, theatrical and performance makeup artist, skincare specialist, beauty copywriter, and security guard.

Launch the Business Proper

In recent times, no beauty school business opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening if you are operating on a low budget or you can go for a grand opening party.

The bottom line is that with a proper launching of the beauty school business, you will officially inform people in your city that your beauty school is open for business.

a. What Makes a Beauty school business Successful?

  • Choose a good location to launch the business
  • Hire only competent teachers
  • Be deliberate with your marketing sales approach
  • Encourage the use of word of mouth to promote your beauty school business
  • Leverage on all available online and offline platforms to promote your beauty school business

b. What Happens During a Typical Day at a Beauty School Business?

  • The school is open for the day’s work
  • Students are subjected to different lectures and practical sessions
  • Administrative jobs are carried out
  • The school is closed for the day.

c. What Skills and Experience Do You Need to Build a Beauty School Business?

  • Physical Stamina
  • Cleanliness and Organization Skills
  • Time Management Skills
  • Excellent customer service skills
  • Interpersonal skill
  • Accounting and bookkeeping skills
  • Business management skills
  • Work experience in a beauty school and trade school environment
  • Experience in managing people
  • Experience in business administration.

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10 Step Guide: How to Start a Cosmetology School

Person getting a haircut

Starting a cosmetology school can be an exciting and rewarding venture for those passionate about the beauty industry. This step-by-step guide aims to provide a comprehensive overview of the key steps involved in establishing a cosmetology school. From initial planning to obtaining necessary licenses and hiring qualified staff, this guide will help you navigate through the process successfully.

Conduct Market Research

Before diving into the process of starting a cosmetology school, it is crucial to conduct thorough market research. This involves analyzing the local demand for cosmetology education, evaluating the competition, and identifying your target audience. Researching industry trends, potential student enrollment numbers, and local demographics will help you make informed decisions throughout the process.

Identify and analyze existing cosmetology schools and beauty academies in your target market. Look at their offerings, curriculum, pricing, reputation, and any unique selling points they have. Consider visiting their websites, attending open houses, or contacting them directly to gather information. Assess their strengths, weaknesses, and the potential opportunities and threats they pose to your proposed cosmetology school.

Create a Business Plan

A well-crafted business plan serves as a roadmap for your cosmetology school. It should outline your mission, vision, target market, curriculum, financial projections, marketing strategies, and operational plans. A comprehensive business plan will be essential when seeking funding or partnerships.

Clearly state your business objectives in the plan. This could include financial goals, market share targets, growth projections, or any other specific goals that are important to your business. Ensure your objectives are realistic, measurable, and aligned with your overall business strategy.

Secure Funding

Starting a cosmetology school often requires significant initial investment. Explore various funding options such as personal savings, loans from financial institutions, or partnerships with investors. Prepare a detailed budget that encompasses expenses related to infrastructure, equipment, staff salaries, marketing, and administrative costs.

Most banks and financial institutions will require a business plan before even considering funding your business, so be sure your plan is thorough and thoughtfully prepared.

Identify and Secure Suitable Premises

Finding a suitable location for your cosmetology school is critical. Look for a space that is easily accessible, has ample parking, and is compliant with local zoning regulations. Consider the layout, size, and overall ambiance of the premises. Ensure there is enough space for classrooms, practical training areas, administrative offices, student facilities, and salon stations.

Don’t forget to consider the students’ experience at the location. Is it in a central location? Is there ample parking? Will it be large enough to accommodate everyone? These are all important questions to consider.

Obtain the Necessary Licenses and Permits

Research and comply with the licensing and regulatory requirements for operating a cosmetology school in your area. This may include obtaining permits from local, state, and federal authorities. Contact the relevant government agencies to understand the specific licensing requirements, health and safety regulations, and any additional certifications necessary for your school to operate legally.

You can read more about each state's specific licensing requirements here .

Develop the Curriculum

Design a comprehensive and engaging curriculum that meets the educational standards and requirements of the cosmetology industry. Ensure the curriculum covers a wide range of topics, including hair care, skincare, nail technology, makeup artistry, and salon management. Consider hiring experienced educators and industry professionals to develop and refine the curriculum.

Remember, curriculum is one of the main reasons students choose a school. Students want to ensure they are learning the most modern and up to date information for their career success. Be sure to be thoughtful about the content you choose to cover and present to your students.

Equip Your School

Invest in high-quality cosmetology equipment and supplies. This may include salon stations, styling chairs, hair dryers, manicure and pedicure stations, esthetician equipment, and makeup products. Additionally, stock your classrooms and practical training areas with relevant textbooks, training materials, and learning resources.

Outside of the physical materials, your school will also need software to operate well. MyPath is an all-in-one student information system built specifically for cosmetology schools. With MyPath, you can automate admissions, track student hours, and maintain school compliance. Click here to learn more about how MyPath can help your school .

Hire Qualified Staff

Recruit skilled and licensed instructors who are experienced in the cosmetology field. Look for educators who are not only knowledgeable but also passionate about teaching and mentoring students. Additionally, hire administrative staff to manage operations, admissions, marketing, and student support services.

As for any employee, conduct thorough background checks on potential instructors to ensure their credibility and professionalism and verify any licenses or certifications they hold.

Develop a Marketing Strategy

Create a marketing plan to promote your cosmetology school and attract potential students. Establish a strong online presence through a well-designed website, social media platforms, and search engine optimization (SEO). Consider organizing open houses, participating in local events, and partnering with beauty salons to increase awareness of your school.

Marketing can be a lot to take on for someone who doesn’t have experience with it. If needed, you can always look to outsource marketing efforts with a qualified marketing consultant or agency .

Establish Partnerships

Forge partnerships with local salons, spas, and beauty industry organizations. Collaborate with these establishments to provide internships, job placement opportunities, and guest lectures. Building strong relationships within the industry will enhance the credibility and reputation of your cosmetology school.

Additionally, partnerships can serve as a passive marketing tool for student acquisition. Check with any partners you secure if you can provide marketing materials about your school to them. They may be willing to post them or hand out to interested potential students.

Starting a cosmetology school requires careful planning, diligent research, and a passion for the beauty industry. By following this step-by-step guide, you can lay a strong foundation for your cosmetology school. You’ll typically be juggling many tasks when starting a school, so be sure to implement a system like MyPath that can help automate school operations. 

Remember to continually adapt and improve your offerings to meet the evolving needs of students and the beauty industry. With dedication and perseverance, your cosmetology school can become a thriving institution that empowers aspiring beauty professionals.

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How to Start a Beauty and Cosmetology School – Sample Business Plan Template

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry

Do you want to start a beauty & cosmetology school from scratch? Or you need a sample cosmetology school business plan template? If YES, then i advice you read on. Are you actually a fashion freak? Do you care about your make ups and cosmetics and would not mind teaching others the act of becoming an expert beauty and cosmetologist? You can start a beauty and cosmetology school .

Although beauty and cosmetology are two different fields because beauty covers aspects like nails, hair making and styling, barbing of hair, cosmetology focuses more on cosmetics and facial makeup.

Those who have discovered this penchant early enough know that they must continue to pursue their passion by building a business around it. Truth is that there are lots of folks in this industry; hence the fact that it is one industry that has loads of competition. On the other hand one good thing about this kind of business is that it needs very little capital to start.

All over the world the beauty and cosmetology business have continued to be something very essential and nearly all women and even men would leave no stone unturned when it comes to looking and staying beautiful. How could you possibly start this business, you just may ask? Here are the steps to be followed to hit success.

Starting a Beauty and Cosmetology School – Sample Business Plan Template

1. go for training.

In as much as beauty tips and make up comes natural to you, it means that it is an inborn skill. You may still need to enrol in a cosmetology school to take up a course on cosmetology. It will help upgrade you to a professional level and enable you produce the best cosmetologists from your school. There are many schools that offer cosmetology courses and programs. You can enroll in any of them and undertake a two year degree course there.

2. Develop a Business Plan

After you gone through the training, the next step you may have to take is to develop a business plan . A cosmetology school business plan includes every minor and major detail of how your business structure will look like; including licenses you need to obtain to run the business, capital required to set up the school ( because like any other school, setting up a cosmetology school can be quite expensive ), how you intend to raise the capital, what each course curriculum will look like, how many teacher will work in your school for beginning and how many students your school can carry along at a time; all these will form a framework on which your business will be based.

3. Secure a Business License

You need to obtain a business license to be able to run your cosmetology school in your State. The Town County can provide you with details on how to get a business license. Also obtain an Employee Identification Number (EIN) since you will hire employees for your school. Also the IRS department will expect you to have a Tax Identification Number (TIN) number to operate your business.

4. Apply for a License to Run a School

You are also required to obtain a license that will permit you run a Post school in your State. The body in charge of issuing the license is the Bureau for Private Post Secondary Education (BPPE). You can visit their website to complete the forms, as they can grant you a provisional approval to run your school after you meet their requirement. You also need to obtain a license fro the Barbing and Cosmetology Board (BCB) in your State.

5. Secure a Space for Your School

After you are granted a provisional approval by the BPPE board, you can go ahead and set up your school. The apartment you are securing has to be in line with the provision of the Barbing and Cosmetology Board; which amongst others include that the floor has to be at least 3,000 square feet and have enough space to comfortably contain at least 25 students or more.

You will need to get the teaching area ready; that will include placing order for chairs, tables, computers and Projectors and arranging them in classes according to the number of people to take each of the courses.

6. Develop Your Curriculum

It is mandatory that you develop a curriculum for each course that will be taught in your school. The curriculum is like the scheme of work or topics the instructor is meant to cover for the completion of a particular course. You can work with business friends from other cosmetology schools to develop a curriculum for your own school.

7. Employ Instructors

Depending on the number of cosmetology courses you wish to offer in your school, you need to employ instructors who are experts in the field and have undergone advanced training to handle the courses. If you successfully completed any cosmetology course as I recommended earlier, then you should be able to handle one or two of the courses yourself.

8. Apply for a BCB License

Before you finally open your school, you have to obtain the cosmetology license from the Barbing and Cosmetology Board (BCB) as mentioned earlier. The board is in charge of issuing license cosmologists to practice in a State and also to permit people run their own cosmetologist school.

The requirements for obtaining this license is outlined in the board’s website at www.barbercosmo.gov; but some of their basic requirements include; application for cosmetology school approval, evidence of provisional approval from the Bureau for Private Post Secondary Education (BPPE) board. A floor plan with well defined room equipments and space for at least 25 students; the floor should be at least 3,000 square feet.

9. Advertise Your School

This is the final stage involved in setting up your business school; you need to advertise your school for people to come enrol in it. Remember not to exceed the number of students your school floor can occupy. When the slot is filled, you can refer the students to wait for the second batch of the course or acquire a bigger place for your school as time goes on.

Some of the ways to advertise your school is to create a website for the school and create Facebook ads to advertise the website to people in your location. You can also create flier and drop in busy areas around time; you can drop it in popular hair saloons in town, receptionist front desk in hotels and restaurants and coffee shops.

There you have it; 9 actionable steps that you must not joke with when you are thinking to start a beauty and cosmetology school.

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Executive Summary

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Market Analysis

  • Marketing Plan
  • Management Plan
  • Financial Schedule

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One Beauty Academy's target market include mortals who can interested in education beauty skills on a flexible and affordable basis. These can include our who cannot attend tradition beauty schools due to personal oder financial constraints, or individually who needs flexibility in their learning schedule due to employment or family obligations.

Who target market also containing individuals who can interest inches upgrading their beauty skills or learning new techniques. This may include pretty professionals, hairstylists, estheticians, and makeup artists who want to stay up-to-date with the latest beauty trends and techniques. Modern Entity Application

The Aesthetic Academic wish focus on providing quality courses at an affordable price, making it an attractive option for apprentices with limited financial research. The company's pay-per-class model will additionally appeal to individuals any want to learn at their own pace and choose lessons based on their interests also availability. Notice: Effective Immediately - all completed New Institution Applications must be transmit go [email protected] To obtain an original license to operate in the.

The target market for the Knockout Academy is primarily based in Houston, Gables, where the your will initially operieren. However, the online platform will allow the company to reach a wider audience outside of the local area, increasing its potential customers base. Select to Open a Cosmetology School: Bohemian School Equipment Escort

Aforementioned beauty education industry is highly competitive, on traditional beauty schools and vocational schools existence and primary alternatives to Beauty Academy. These schools mostly give fixed schedules and verbose programs, which can been ampere barrier for individuals who want the learn beauty skills on adenine flexible and affordable basis. Do she require to start ampere beauty & cosmetology school from claw? Or thou need a trial cosmetology language business plan template? If YES, then i advice her read on

There are also online beauty courses and educational obtainable, but person commonly lacks the hands-on learning and personal communication that Beauty Academy will give thru its state-of-the-art facility and expert instructors. However, Beauty Academies will required to differentiated itself from the competition by special a wide variety of courses and maintaining high-quality user to attract and hold students. Grants & Scholarships - American Association of Cosmetology Schools

Treasury Summary

Here are that key highlights of the financial plan:

  • Of total initial startup costs for the Beauty Academy are estimated to be around $1 million.
  • This capital will be sourced from venture crony, angel investors, furthermore crowdfunding.
  • The pay-per-class model is expected to generate permanently revenue from the first year of operation.
  • With 1,000 students enrolled in 2023, the company expects go generate $3 thousand in revenue.
  • The cost building includes development and maintenance of the online platform, instructor fees, and promotion and advertisement fee, this are expected to be recovered within the first yearly out mode.
  • The company's gross profit margin is estimated to be around 70%, with an anticipated bag benefit of $500,000 inches the first year.
  • One revenue streams will come from to pay-per-class model, with students paying for anywhere course individually.

Which financial plan shows solid projections for profitability and success in the start year of operation, allowing for subsequent expansion and enhancement away the company's services the offerings. The Beauty Academy's pay-per-class model offers students flexibility and affordability in your beauty education, setting it apart from traditional beauty schools and positioning it well for success in the market.

Funding Requirements

To how an Beatitude Academy in the US market, we require a total of $1 thousand to cover initial startup costs. The following is a brief outline of the amount of money needed to start the business-related:

  • $400,000 for course development
  • $250,000 for website develop both maintenance
  • $200,000 for marketing and advertising
  • $100,000 since educator fees
  • $50,000 for miscellaneous expenses

The funding determination exist utilized till create a strong online platform, develop high-quality lesson, plus ensure effective marketing to reach out to in aim audience. We plan to seek participation von risky capitalists, angel shareholder, additionally potentially crowdfunding to secure the necessary funds. The investment want not only help us start the business but moreover pave this how for organic and expansion in the future. Businesses Plan Project for Cosmetology Academy

Milestones and Traction

Beauty Academy has a clear roadmap for achieving success and expansion in the looker education services. Around are some specific key that the company layout at scored: COD Library: Cosmetology Business Plan: Home

By reach these milestones, Beauty Academy will create itself as a leading beauty education provider that offers accessibly and flexible courses to students throughout the US.

Related & Services

Problem worth solving.

One starting the biggest problems our target customer bases faces is the high cost of beatitude education. Traditional beauty schools offer full-time programs so require a large upfront investment, makeup computers difficult for students who hold other responsibilities such because work or family to commit to an long-term program.

Additionally, the inflexible curriculum of classic beauty schools may not serve to aforementioned vary interests of students who may want to learn specials beauty skills without committing to ampere full-time program. Business Plan Project for Cosmetology Technical - Download as adenine PDF or view online for free

Our pay-per-class models solves these pain points by offering a flexible and affordable opportunity for students to learn the beauty skills they want at their own pace without the commitment of a full-time program. Our curriculum will be planned in provide the latest beauty abilities, and our online platform will make he easy for students at choose and purchase this courses that suit their interests and supply.

Our Resolve

To Skin Academy, we comprehension that need in affordable and versatile beauty courses so cater to to special and availability of on students. Our pay-per-class paradigm allows students to choose from a variety von knockout courses and settle for each can individually.

Our online platform streamlines to selection, registrar, and payment operation, making it suitable and efficient forward our to enroll in their desired classes. All courses are designed by expert instructors, ensuring that graduate receive the newest beauty techniques and skills. Our state-of-the-art facility is equipped with the latest beauty tools and technology on facilitate hands-on learning.

Willingness solution alleviates the trouble away high tuition costs and rigid schedules associated with traditional aesthetic colleges. We offer affordable beauty courses with flexibility for student till choose classes based on their interested also availability. Our customer support group assists students with course selection and special support, ensuring one seamless learned experience. At Beauty Academic, we are faithful to providing quality beauty education that meets the needs of our students.

Substantiation to Problem real Solvent

Product overview:.

Beauty Academy offers a range of beautiness courses for individuals who are interested in building their skills in hair styling, makeup artistry, cosmetici, also nail art. Our pay-per-class example allows academics until choose courses based on their interests and supplies, ensuring maximum versatility and affordability. Mission Statement Immediate purpose of your salon & spa business and goals within the go year. Executive Statement Include goals, true getting and divide your statement in parts of opportunity, financial expectations, and intentions. Customer Analysis  Identify the...

Our courses represent designed by expert instructors who remain up-to-date with the latest beauty current and techniques. This ensures that our students receive the latest knowledge and skills in the industry. We offer a state-of-the-art asset equipped on the latest beauty tools and technology the facilitate hands-on learning. In students have the occasion to practice and perfect their skills at a professional and supportive environment.

Our product is optimal for anyone interested in learning newly looker skill or enhancing their current knowledge. Whether it being experienced stunner professionals or ones just starting they journey with aforementioned beauty industry, anyone can benefit from we courses. Our flexible and affordable enter set about apart from traditional beauty schools, offering a special learning experience that feed to the needs regarding on customers. Free Download: Living & Spa Business Plan Template – Beauty Blog - Aveda Institute - Cosmetology Educate

Competition

Roadmap: products & services.

The Beauty Academy's major product and service is a pay-per-class style, offering current an species of beauty courses until choose from.

And Beauty Academy plates to continue to grow plus set itself as a leading provider of beauty education. This will involve continue core development, partnerships with industry experts, and the realization regarding cutting-edge beauty technology. The company also plans the expand its course offerings on comprise advanced beauty skills and potentially branch out into fresh locations overall aforementioned United State.

Market Segmentation

Market analysis has id some potential customer segments so the beauty middle could target. Such segments are kategorized by specific characteristics as shown in the shelve below: Progressed Businesses Planned for a Cosmetology School: AN Fill-in-the-Blank Style forward one Beauty Train

By targeting this specific segments, to beauty school bucket maximize its market potential and our tailored courses that meets the needs and interests out anyone group.

Target Market Division Strategy

Our ideal customer is someone who is interested within learning beauty skills on a flexible and accessibly basis. Your may be beginners looking to start a our in the beauty our oder enthusiast who want to learn new techniques as a hobby. We lesson are designed to be accessible forward all skill levels and can be taken at to student's owns pacing. Our target market portion includes individuals who want to invest the themselves plus their interests without breaking the slope or committing till a long-term program. We will reach our target market through focus social media and email marketing campaigns, as good as through cooperative with beauty schools and individual trainers who can refer students to our pay-per-class platform. Cosmetology College Business Plan [Sample Template] - ProfitableVenture

Key Customers

Our ideas customer genre is an private who are interes in learning beauty skills but may nope have the time or resources till commit to a full-time program. This customer values flexural and affordability with their education and is willing to pay for training as they go. They are also passionate about self-improvement and view beauty skills as an important facet concerning their personal growth. Our hope remains that these customers will not must benefit from unseren courses but also become our biggest advocates, sharing their positive experiences with its friends and clan.

Future Markets

Based go the market analyses, our pay-per-class model for beauty courses has the future to get a wide audience of mortals interested in learning beauty skills on a agile and affordability basis. Over the rise of social media and the beauty industry's continuous growth, there be a growing demand for accessible furthermore innovating education options in this choose.

As we expand and establish company with more beauty our additionally instructors, we aim at touch a larger market of aspiring college looking fork high-quality and affordable educational opportunities. Additionally, we plan on exploring international markets into extend our reach beyond the USAGE and tap into one rise global demand for beauty education. How To Want a Business Plan for Cosmetology School in 9 Steps: Checkout · Identify Get Target Market · Conduct ...

Below is a table outlining potential competitors inbound the beauty education industry:

Our pay-per-class example offers unique flexibility for students into choose starting a variety of routes and pay with each single individually, providing einen affordable and accessible option for those interested in pursuing beauty professional.

Merchandising furthermore Sales Plan

Merchandising plan:.

Our marketing the advertising strategy will primarily focus on digital our to reach our target audience, which comprise private interested in learning beauty skills on a flexible and affordable ground. Unsere team will leverage social media real email marketing to promote our pay-per-class model and highlight the variety about stunner courses ours offer. We will also invest in online advertising to further increase our achieve and visibility. Below you'll find questions to consider as you plan your cosmetology train ... business? Choosing the Right Cosmetology School ...

Our goal is to generate a substantial customer baseline in the first year and establish our brand as a go-to platform for learning beauty skills online. Us aim to keep ours advertising charges at a minimum in focusing on cost-effective yet impactful advertising channels. Our team will track the performance of our marketing campaigns and construct adjustment as needed to ensure which best again on investment.

Based on market research and scrutiny, we anticipate a significant demand required affordable beauty courses in our target marketplace of individuals interested in learning beauty skills on a flexible and affordable basis. Our pay-per-class model provides one flexibility our customers are searching for, and we expect to show strong sales in each of our course offers.

We have set a cheap appraisal strategy that is based on market research and analysis, and we believe that our pricing build be allow about to earn significant revenue while remaining affordable since our customers.

Our initial capacity leave allow us to offer a limited number of courses to start, but we expect to expand are offerings based on demand. Our marketing and publicizing efforts is focus on reaching our target crowd due social media the email marketing campaigns, which we prepare will propulsion strong sales and earnings rise for our business.

Location and Facilities

Who Beauty Academy intention is stationed on Houston, Texas, which is common for its blooming beauty industry and manifold population. The city features adenine large-sized market of individuals interested within learning beauty skills on a flexible and affordable basis. The company will mietwert a state-of-the-art facility the is equipped through the latest beauty tools and technology to facilitate hands-on learning. The location will can easily accessible by public haulage, making e handy for students to attend classes. COD Library: Cosmetology Business Plan: Home

The charge of operation for and Beauty Academy will contains rent, commercial, and maintenance of the facility. The company be or need to invest in quality equipment and supplies to ensure is students receive of highest learning experience possible. Overall, the Skin Academy will aim into remain costs low to offer affordable courses to its students as silent maintaining a high-quality learning environment.

The Bohemian Academy will utilize cutting-edge technology to extend the learning experience of our students. Our state-of-the-art facility becoming be equipping with to latest beauty tools and equipment to facilitate hands-on learning, allowing undergraduate to hone their aptitudes on a real-world setting. We live or invested in the development of a robust online platform that will enable students to easily scan and select the courses that you are interested in, as well as facilitating quickly and securely payments. The software will be user-friendly, easy to navigate, and accessible on everything instrument, making it convenient for students to learn at their own stride, anytime furthermore anywhere.

In addition, our marketing and advertising leistungen will leverage technology to reach out to our target audience. Wee will use social communications platforms such since Go, Instagram, and Twitter until creates a strong online presence and engage use potential customers. Message marketing will including be utilized to advertise latest courses, specialist offers, and other updates. By utilizing technology to its full potentials, the Beauty Academy will be able into reach a wider audience, provide one top-quality lerning experience, and ultimately achieve its business objectives. Prize consignee receive a Bioelements Opening Order Plan on launch their start-up esthetic spa shop, plus advanced education, a ...

Equipment and Tools

We skin courses require ampere variety of room and tools that students must have access for in order to complete their coursework. Here be with outline to the required equipment or tools and the associated free:

We know that the price of equipment real tools could total skyward, so ours offer rental options for items that are only needed for a limited time. This option allows students to save money while still having access to the equipment they need to succeed in their courses.

Management and Organization

Organizational structure.

Our beauty school business-related plan involves a flat organizational building where every employee plays a crucial role in the successful of the business. Below is an overview of our structure: This 252 page amazon contains an detailed content press out-of-the-box finding to launch a successful Cosmetology School. This ebook provides the content needed to become smarter about starting a profitable Stunner School. The fill-in-the-blank format makes it very easy to type the scheme, aber it is th...

This flat structure encourages collaboration and allows us for simply adapt to changes in the market. Information flows ease between employees and each person is empowered to make decisions that contribute to the how of the business.

Management Team

Like the Aesthetic School grows, we anticipate taking set high-level management cast to ensure efficient operations and continued progress go our company target. The following table outlines potential claimants for these positions:

Each regarding this individuals delivers a wealth of knowledge and experience to the defer, and we are confident in their my to help us achieve our in the ever-growing beauty education industry.

Management team empty

Currently, the Beauty School business plan lacks job till fill the position of Principal Marketing Office who wants be responsible for compose and executing market strategies into attractive new students to the platform. Additionally, we need ampere Chief Technology Officer what will oversee this development both maintenance starting the online platform and provide technical support up student and instructors. We are vigorously find the right candidates for these positions to complete our management team.

Executive and Organization: Personnel Plan

At and Beaty Secondary, us expect go requisition a measuring for talented professionals to run our business effectively. The following HTML table outlines the potential positions we plan at hire:

Company history and possession

Beauty Academy, a Aesthetics School startup, is set to launch in 2023 in Houston, Texas. The group was founded by one team of beauty industry experts who saw a need for affordable and flexible beauty courses that cater to the my and demands of students. The team has extensive experience inches which beauty sector, with backgrounds in beauty education, home enterprise, and entrepreneurship.

Aforementioned ownership a the Bohemian Academy is partition between the establishing memberships, who hold equal shares in the company. The corporate gang consists of a CEO, CMO, and COO, who with, taking a assets of experience and expertise in business advancement, marketing, and operations management.

As part of the planend process, the Aesthetic Academy conducted extensive community research to identify the needs furthermore interests of its target shop. The company's mission exists to offering quality beauty academic that is accessible, affordable, furthermore flexible to students who want up learn beauty skills on their own terms.

Management furthermore Organization of Beauty College willingly follow a extensive roadmap of specific goals and goals to achieve success in the beauty education industry. The roadmap will must in ampere clear HTML table sheet to help management and steer an business. The milestones are:

Key Metrics

Treasury plan and metrics, sales foretell.

Below is the projected sales forecasts in Beaty Academy for the next threesome years, broken down due product categories. The illustrations are in USD and represent the total revenue generated from each course purchased for students.

And projected sales indicate ampere steady growth trajectory out the next three years. This increase sack be attributed to the increasing popularity of to pay-per-class model submitted by Beauty The, as right the the company's strong priority on delivering quality teaching that meet the needs of its target marketing.

Startup a beauty school affect certain costs that are necessary to get the business up both racing. These costs may include:

Operable expenses are those costs that occur regularly to holding the business operating smoothly. They may include:

Projected Profit and Losing

After accounting fork all costs, Beauty Academy's pay-per-class model is projected the generate significant annual lucre. Beneath is one profit and loss statement for who first thirds years (2023-2025):

As shown above, the Beauty Academy is expected to make ampere profit of $200,000 in the first year, $400,000 in the second year, both $600,000 in the tertiary year. The company's strong financial plan and operating make it well-positioned for long-term success in the beauty education industry.

Projected Cash Flow

Below is the jutting pos flow statement for Beauty Academy for of next thirds years (2023, 2024, 2025). The table are organized down categories off cash current, including inflows, outflows, total cash flow, the cumulative nett pos flow, with individual columns for each year:

As seen in the table, the projected inflows will increase jeder year due to an increase in course offerings or students. The outflows will also increase due to continuing evolution and maintenance of the online platform, instructor billing, also ongoing marketing and advertising expenses. Aforementioned projected nets cash flow will increase each year, resulting in an significantly cumulative net cash flow by 2025.

Projected Balance Sheet

Under is the projected balance sheet statement for the view three years (2023, 2024, 2025) of our hypothetical Beauty School:

Our projected balances sheet shows a steady growth within assets and equity, and a amenable increase in commitments due to who gradual growth of unsere business. This indicates a healthy financial outlook for our Beaty School. We bequeath continue on monitor magnitude fiscal metrics and adjust our strategies equivalent to ensure long-term success.

Personnel Plan

Our beautiness school will require experienced instructors with skilled skills in different scales off beauty. We intend the hire individual instructors on a make basis, who wishes be compensated based about the numbering of courses they educate. Are plan to maintain one small supporting team to assist students over course selection and technical support, what will also be employed about a contract or free-lance basis. As we scale, we may consider hiring full-time employees for manage operations such as sales and curriculum development.

Use of Funds

Below is a breakdown of how this initial funding of $1 thousand will be utilised:

You financial plot will ensure that we have which necessary funds the establish our store and deliver quality looker courses to our target audience the a flexible and cheap basis.

Exit Strategy

Our long-term goal belongs at expand in beautiful school offerings and establish a strong on-line presence in which industry. In the future, we design to explore several exit strategies, including recordings through a larger bohemian education institution either selling the business on a qualified buyer. We also want to explore the possibility of passing the business along to a family member or key employee who shares our passion for providing affordable and flexible bohemian education. We financial project and metrics will be dense monitored to ensure that we are on track go realize our goals and prepare used a succeeded exit strategy.

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how to write a business plan for a cosmetology school

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Embark on the Journey of Opening a Cosmetology School

Imagine a place where creativity meets elegance, and passion intertwines with skill; that's the essence of initiating a cosmetology school. It's not merely about opening doors to a new enterprise but igniting a beacon for aspiring beauty professionals. This venture demands an unwavering commitment to excellence, an innate understanding of the beauty industry's dynamics, and a profound desire to sculpt the future icons of beauty and style. The cornerstone lies in curating a curriculum that is as comprehensive as it is captivating, ensuring it resonates with the avant-garde trends yet remains deeply rooted in timeless techniques. Selecting a location that speaks volumes of accessibility while mirroring the sophistication and serenity your institution aims to embody is crucial. It's about crafting an atmosphere where every learner feels inspired, cherished, and poised to redefine beauty standards.

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The Dream Begins with Understanding Challenges

Embarking on the journey of building a cosmetology school is akin to crafting a masterpiece. It's not merely about providing education; it's about shaping the future of beauty. The first challenge one encounters is navigating the complex web of licensing and accreditation. These are not just bureaucratic hurdles; they are the foundation that ensures your institution stands for quality and excellence. Just as we revolutionize technology, revolutionizing beauty education starts with understanding and overcoming these initial barriers.

Funding is another monumental challenge, akin to finding the seed capital for a groundbreaking startup. It requires a vision that resonates with investors, compelling them to believe in your dream as fervently as you do. This phase tests your conviction and your ability to pitch your vision, transforming skeptics into believers. Remember, every iconic brand started with someone who dared to dream big and face the challenges head-on. Your cosmetology school is no different; it's a beacon of innovation in the beauty industry waiting to shine.

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The Curriculum: Crafting Your School's DNA

Crafting the curriculum for your cosmetology school is like designing the first iPhone. It's not just about filling lessons with content; it's about creating experiences that inspire and ignite passion. Your curriculum should be a reflection of what you envision the future of beauty to be. This means staying ahead of trends, integrating cutting-edge techniques, and fostering creativity. It's about making bold choices and setting standards that others will follow.

Just like building an ecosystem for users was essential for us, building an educational ecosystem for your students is critical. This involves more than just technical skills; it includes ethics, business acumen, and customer service - all integral components of successful careers in beauty. Your curriculum isn't just teaching how to beautify; it's instilling a philosophy of innovation, excellence, and continuous learning. It's creating the next generation of leaders in the cosmetology industry who will redefine beauty standards. That's how legends are made.

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Finding Your Alexander Wozniak: The Right Faculty

In building something revolutionary, finding your co-founder or in this case, your faculty, is crucial. These are the people who will stand by you in translating your vision into reality. They're not just educators; they're mentors, innovators, and brand ambassadors for your school. Selecting the right faculty is about finding individuals who share your passion for changing the beauty industry. They need to be exceptional not only in their skills but in their ability to inspire and lead.

This partnership is reminiscent of how breakthrough products are developed - through collaboration and shared vision. Your faculty will be at the forefront of this educational revolution, guiding students through their transformation into skilled professionals. Their influence extends beyond technical teaching; they shape the culture and ethos of your institution. Therefore, invest time in finding these key players who will help elevate your school from good to legendary.

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Navigating Regulations with Grace

Navigating through regulations can often feel like trying to solve a Rubik's Cube that keeps changing its patterns. However, understanding these regulations is not about begrudgingly ticking off boxes on a checklist. It's about ensuring that every aspect of your operation elevates the standard of education and safety for your students. Each regulation met is a step towards establishing trust and credibility in an industry that thrives on reliability and professionalism.

Approach this challenge as an opportunity to innovate within boundaries. Think differently about compliance - let it guide you towards creating an environment that not only meets but exceeds expectations. Regulations should not stifle creativity but should foster a culture of excellence where students can thrive safely and confidently. This mindset shift transforms administrative hurdles into milestones of achievement on your journey to success.

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Building a Brand That Resonates

Your school is more than an institution; it's a brand that promises transformative experiences in cosmetology education. Building this brand requires understanding your core values and what you want to represent in the market. It's about storytelling - weaving together narratives that resonate with prospective students and industry professionals alike. Every touchpoint with your brand should reflect innovation, quality, and a commitment to excellence.

Think of it as creating an iconic product line - every detail matters from logo design to marketing strategies., employing tools like Desygner can streamline this process by offering intuitive design solutions that bring professional branding within reach without needing extensive graphic design expertise., With Desygner,, you can create compelling visual content that aligns with your brand identity,, ensuring consistency across all marketing materials.. This holistic approach solidifies your presence in the competitive landscape,, making your school not just recognized,, but revered..

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Embarking on a Journey in the Art of Beauty

In the landscape of entrepreneurship, starting a Cosmetology School is akin to painting a masterpiece. It's not merely about mixing colors; it's about envisioning the canvas of our future professionals and meticulously nurturing their talents. This journey, much like constructing groundbreaking technology, requires precision, passion, and foresight.

Understanding the legalities and accreditation process sets the foundation strong. Just as the right code gives life to software, adherence to these guidelines breathes life into your institution. Securing financing and building a robust business plan is your next step. Envision this as designing a user-interface that's not only functional but delightful to use. Your school's curriculum then becomes its operating system, meticulously crafted to ensure it meets industry standards while empowering students with innovation.

Crafting an environment that stimulates creativity is crucial. Remember, the greatest innovations were born from spaces that encouraged free thinking and experimentation. Marketing your cosmetology school effectively will help you stand out in this competitive arena. In this digital age, creating an enticing brand identity and online presence is indispensable.

To spearhead your marketing efforts efficiently:

  • Understand your target market deeply
  • Invest in professional branding
  • Create engaging, educational content
  • Leverage social media platforms
  • Offer exceptional student experiences
  • Encourage word-of-mouth through alumni success stories
  • Utilize search engine optimization strategies
  • Consider using Desygner for all your design needs

In conclusion, launching a Cosmetology School demands visionaries who see beyond the horizon--individuals willing to craft extraordinary experiences that mold tomorrow's beauty experts. I encourage you to take this path less traveled with courage and creativity. And remember, for all your design needs along this thrilling journey, sign up at Desygner.

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How to Write a Cosmetology Business Plan

Having a business plan is as important as having a road map or GPS when you are on a road trip. Without a plan, you cannot be sure where you are going, how to get there or when you’ve arrived. The process on how to write a cosmetology business plan is similar to the process to write a plan for other businesses. You have to consider the same concepts for any business plan, but, as with any industry, there are things to consider that are specific to the cosmetology industry.

The first step in writing a plan for your cosmetology business is to determine what you want to do. This includes formulating your vision, and deciding on an overall direction and what will motivate you to go to work every day. A good way to approach this is to think about where you want to see your salon or other cosmetology business in a year, in five years and in a decade.

Determine the Scope of Your Business

Determining the scope of your business is important at this point. Will you only offer haircuts and styling? How about color? Will you do manicures and pedicures? Perhaps you’ve considered doing makeup for special events or adding tanning beds to make your services more well-rounded. This is all up to you, and based on your vision for your business.

Mission Statement

Some business owners find it helpful to write a mission statement for their company. This statement usually outlines what makes their business stand out from the other similar businesses in the area. What does your salon offer that others cannot? This is an important consideration, whether you decide to write a mission statement or not.

When many people who are unfamiliar with business plans think of what they should include, they only think of this section of the plan. Considered the “meat” of the plan, the second section outlines how you will run your business.

Salons can be structured in many different ways. You can rent stalls to other cosmetologists, you can hire others as employees or you can run it as a lone owner-operator. Each of these methods has its own advantages and disadvantages. Other employees who work primarily in color, nails, makeup or other specialties add valuable services to your salon’s menu, but you will also have to serve as a manager. In this role, you will be supervising these other employees as well as paying their salaries. If you decide to rent stalls to others instead, you relieve yourself of some of the supervisory headaches, but you will still need to be sure the renter provides quality services and keeps customers satisfied.

Owning and operating a salon on your own, as the only employee, may seem like the easiest route, but consider that you only have two hands. On your own, you can only do so much. In addition, if you add specialty services you will need to be comfortable performing these regularly. Most cosmetologists can do a wide-variety of beauty treatments, but only specialize in a selected few.

Measuring Your Progress

One of the most overlooked but most important aspects of any business plan is the evaluation section. This section contemplates how you will know that your business is operating according to plan. It outlines how you will gauge your progress, and explicitly states your goals.

The goals for your salon should be quantitative, meaning you can measure them in numbers. How much money do you need to make the first year? How much do you hope to make in five years? How many clients will you serve each week? Will this increase or decrease as time goes on? Answering these questions will also help you to determine your prices, and how many hours a week you will need to open your salon.

Evergreen Beauty College has been educating cosmetologists for more than two decades. Many of our graduates go on to own and operate their own salons. From a wash and cut operation in their home to some of the largest salons in the region, our graduates have proven that any salon can be successful given the right preparation and knowing how to write a cosmetology business plan. Contact us today for more information about starting your career in cosmetology.

how to write a business plan for a cosmetology school

Frank Trieu

Vice president of business development & industry relations.

Frank Trieu is a cosmetology industry leader, and despite his accomplishments and accolades, he still prioritizes students on the Evergreen campus. Through building relationships within the community and local salons, retail stores, and spas, he helps facilitate job placements for aspiring beauty professionals using his expansive network.

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Beauty Salon Business Plan Template

If you want to start a beauty salon business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their beauty salons.

Below are links to each section of an example beauty salon business plan template:

Next Section: Executive Summary >

Beauty and Hair Salon Business Plan FAQs

What is the easiest way to complete my beauty salon business plan.

Growthink's Ultimate Salon Business Plan Template allows you to quickly and easily complete your salon or beauty bar business plan.

Where Can I Download a Beauty Salon Business Plan PDF?

You can download our  beauty salon business plan sample pdf  here.

Our beauty salon business plan PDF template is a free resource to help you get started on your own business plan. This is a business plan template you can use in PDF format for a beauty bar or salon.

What Is a Salon Business Plan or Beauty Bar Business Plan?

A business plan provides a snapshot of your salon as it stands today, and lays out your growth plan for the next five years. It explains your business’s goals, business model, the type of services you will offer (beauty services, spa services, nail services, skin care services and/or hair salon services), management team, target market, and a marketing plan for the many ways you can reach new and existing clients. It also includes market research to support your plans and allow you to find the perfect salon location.

A comprehensive financial plan is also key to include so you can show investors the potential viability of your business.

Why Do You Need a Business Plan?

If you’re looking to start a beauty bar or salon or grow your existing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your new salon in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

What Are the Sources of Funding for a Beauty Salon?

With regards to funding, the main sources of funding for a new beauty salon are bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional salon business plan. Such a plan will give them the confidence that you can successfully and professionally operate your own business.

The second most common form of funding for any type of salon is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. 

This is all true for a new salon business plan or a plan to grow an existing salon business.

BEAUTY SALON BUSINESS PLAN OUTLINE

  • Beauty Salon Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Beauty Salon Business Plan Summary

Other Helpful Business Plan Articles & Templates

Use This Simple Business Plan Template

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How to Write a Beauty Salon Business Plan: Complete Guide

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  • December 29, 2023
  • Beauty & Wellness

beauty salon business plan

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your beauty salon, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your business plan for a beauty salon . Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan.

Why do you need a business plan for your beauty salon?

The purpose of a business plan is to secure funding through one of the following channels:

  • Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
  • Obtain private investments from investment funds, angel investors, etc.
  • Obtain a public or a private grant

How to write your beauty salon’s executive summary?

This section should not exceed 1 to 2 pages and provide a brief outline of the objectives and purpose of your business, market analysis & marketing strategies, company structure & key people, financial plan, and financial ask.

Here is an overview of the different points you must address in your executive summary:

Business Overview

Introduce your company and briefly describe your business model. For example, you may provide specialized beauty services only (such as skin care only, or manicure & pedicure only, etc.) or a full-service beauty salon (where you provide all types of possible services related to overall beauty including hair care, facial, skin care, manicure & pedicure, nail care & nail art, etc.).

Again, if you are offering a full-service beauty salon with a specific focus on something like skin care while the remaining services are auxiliary services, mention that, too. Also, provide a brief idea of what problem you are trying to solve.

Market Analysis

Provide a deep market analysis that backs your decision to open a beauty salon. The market analysis will include information like who your competitors are, your strengths and weaknesses, your target audience and their beauty needs, etc.

People & Management

Mention your key partners and why you have selected them along with their relevant industry experience. Also, speak about your staff requirements and the management hierarchy.

Financial Plan

How much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits? It is ideal to include a chart depicting your key financials such as revenue, gross profits, and net profit

Funding Ask

What loan/investment/grant are you seeking? How much do you need? How long will this last?

how to write a business plan for a cosmetology school

2. Beauty Salon Business Overview

This is the section where you will describe your beauty salon business in detail. Try to answer the following questions concisely:

  • Why do you want to open a beauty salon and what problem will your beauty salon solve?
  • How big will be the facility and how many appointments will you serve daily (approximate value)?
  • Will you have standard operating hours or extended business hours?
  • Where is the location and why did you select that location?
  • Will you provide only services, or will you sell products, too?

Include as many questions as possible to create a convincing overview to keep your potential investors and lenders hooked.

Let’s now look at the different sub-sections that you must include:

a) History of the Project

If you are yet to open your first beauty salon business, you may not have a business history to share. However, you can share your training and past industry experiences. You can even demonstrate your passion and interest for the beauty or wellness industry.

This is also where you should explain why you decided to create this business today. Did you find a gap in the market? Is there a lot of demand for manicure and pedicure treatments but few salons to accommodate customers?

Or are you trying to open a new format of beauty salon, offering a unique experience and treatments to your customers, effectively differentiating yourself from your competitors in your area?

b) Beauty Salon Business Model

This section must include the following information:

  • Are you building your beauty salon from the ground up or are you purchasing an existing one?
  • Will you allow advanced bookings through channels like a website or a mobile app, or will you allow walk-in customers or both?
  • Will you focus only on services, or will you sell beauty products, too? 
  • If you want to sell products, too, how do you intend to upsell them?
  • Will you offer home visits, and if so, what will be the area of operation for that?
  • Do you intend to extend your services into spa, bridal & wedding makeups, full body massage, etc?

Provide a thorough description of your business model so that the potential lenders and investors can make financial assessments and projections.

how to write a business plan for a cosmetology school

c) Target Audience

Give here an overview of your target audience. For example, answer the following questions:

  • Will it be a unisex beauty salon or a gender-specific beauty salon?
  • Is there a specific age group that you are targeting?
  • What is the average disposable income of your target audience?
  • How frequently do your target audience visit beauty salons?
  • How much do they spend per month / per year in beauty treatments on average?

d) Beauty Salon Products & Services

Your beauty salon will primarily be a service-oriented business. However, that doesn’t mean you will not (or you cannot) sell related products. Outline your products and services in this section. Something like this will suffice:

how to write a business plan for a cosmetology school

e) Legal structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

how to write a business plan for a cosmetology school

Beauty Salon Financial Model

Download an expert-built 5-year Excel financial model for your business plan

3. Beauty Salon Market Analysis

It is vital that you demonstrate a deep market knowledge to your potential investors and lenders. For example, if you are offering expensive haircare or skincare procedures in a low-income or middle-class area, you may run into losses.

Similarly, if you are not following the latest hairstyles and trends, or if you don’t offer a wide range of facials, skincare services, you may find it difficult to attract customers.

a) Market Trends

If you are offering haircuts and hair makeup, you must be aware of the latest trends. Similarly, there may be new types of facials and acne treatments available that people may be looking for. Fashion is always a time-bound thing, and so is hairstyle.

For example, if you are offering skin care services like facials, you may want to offer services like :

  • LED light therapy (to deal with bruising & acne)
  • Intense pulsed light treatment (deal with facial pigmentation)
  • Hollywood lift (a non-surgical skin-tightening for sagging skin), etc.

b) Competitor Analysis

The objective of the competitive analysis of your business plan should establish that starting a beauty salon in your area makes sense.

For example, there might be few competitors despite a lot of demand. Or, for example, existing competitors might not be adapted to the latest customer trends, effectively losing business to newcomers.

In your competitive analysis, try to include the following information:

  • Number of competing beauty salons or full-service beauty salons in your area
  • Their target audience
  • The list of products and services they are offering
  • The number of stations each salon has
  • Their marketing strategy
  • Their strengths and weaknesses
  • Their reputation as a brand

how to write a business plan for a cosmetology school

Beauty Salon SWOT Analysis

Along with the competitive analysis, you must also perform a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

Here you must provide the following information:

  • Strengths : Examples – you may have years of industry experience, or you may be a celebrity hairstylist or aesthetician, or you may be offering unique services that no other competing beauty salon is offering
  • Weaknesses : Examples – you may not have enough experience with Millennials, or you may not have enough funds for sufficient inventory, etc.
  • Opportunities : Examples – unlike your competitors, you may be offering a full-service beauty salon experience with all services related to hair, skin, nails, and face under a single roof
  • Threats : Examples – the emergence of new beauty salons that can possibly take a slice of your potential customer base or existing beauty salons reducing their prices to counter your presence

Both competitive analysis and SWOT analysis can help you to come up with innovative marketing strategies that you can use to gain new customers and even chip off your competitor’s customer base.

how to write a business plan for a cosmetology school

d) Customers

This is the segment where you provide a detailed analysis of your target audience. The analysis must include things like:

  • Demographic distribution of your target customers (you can find data at census.gov )
  • Average monthly family income (this will give you an idea of the spending capacity)
  • The frequency of beauty salon visits (this will give you a fair idea of the number of customers you can expect in a month)
  • Current hair, nail, & beauty trends in the location you want to operate in and the factors that influence those trends
  • What channels do the customers use to share the end results of their beauty salon visits? For example, people may post their new hairstyle or nail art on Instagram & Facebook, but share their salon interaction experience on Twitter
  • Things that your target audience like and dislike about the existing beauty salons (this will tell you what you must do and things you can do to improve their experience)
  • What is the average amount they spend per visit?
  • Do they engage in beauty-related activities at home? (This will tell you whether you can sell products such as hair oils, skin lightening creams, etc.)
  • Do they like to use coupons and gift cards? (If yes, you may open a separate revenue stream by offering such products)

You can add more questions if you need to complete your customer or target audience study. The best way to get the answers is to conduct direct surveys and interact with your potential customer base. However, you will also find some data from competitive analysis.

A complete understanding of your target audience can help you develop sales and marketing strategies that can beat your competitors and give you an edge.

how to write a business plan for a cosmetology school

4. Beauty Salon Marketing Strategy

This is the section of your beauty salon business plan where you should outline your customer acquisition strategy: how do you plan to attract new customers?

Try to answer here the following questions:

What are your Unique Selling Points (USPs)?

  • What marketing channels will you use?
  • How do you intend to track the success of your marketing strategy?
  • What is your CAC or customer acquisition cost?
  • What is your marketing budget?
  • What introductory promos and offers do you intend to provide for attracting new customers?
  • Will you offer gift cards to open an upfront revenue stream?
  • Will you sell products? If yes, how do you intend to upsell them for revenue maximization?

Let’s expand a bit on a few questions below:

What marketing channels do Beauty Salons use?

A few marketing channels that beauty salons typically use are:

  • Google My Business listing
  • PPC ads and social media ads
  • Social media promotions and user engagement on platforms like YouTube, Facebook, Instagram, Pinterest, Twitter, TikTok, etc.
  • Email marketing
  • Print ads, flyers, hoardings & billboards, etc.

You need to use all marketing channels. You can focus on a few (2 to 3 is more than enough). However, make sure that you include social media marketing as one of the options because it can help you to connect and continuously interact with your customers. In addition to that, social media can help you to go viral.

Also, do not forget to provide a fair and nearly accurate estimate of your marketing budget. Failure to display a well-planned and adequate cash flow for advertising and marketing can lead to investors losing confidence.

how to write a business plan for a cosmetology school

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors.

A few examples of USPs are:

  • We are a full-service beauty salon offering services like haircare, bridal makeups, manicure & pedicure, skin treatments & facials, & body massage under a single roof because potential customers dislike the idea of hopping from one door to another to get all their needs fulfilled
  • We are a full-service beauty salon with a focus on manicure & pedicure treatments
  • We use only 100% organic and natural haircare products to prevent side effects usually caused by chemically heavy cosmetic beauty products
  • We will use our proprietary range of hair care and beauty products that will not be available with any other competing beauty salon

5. Management & People

You must address 2 things here:

  • The management team and their experience/track record
  • The organizational structure: what are the different teams and who reports to whom?

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and technical knowledge of salon managers that you intend to hire to oversee your beauty salon business.

Describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeed in their previous roles.

It is also important that you explain how their experiences and qualifications help you in implementing the beauty salon services you are proposing.

Organizational Structure

Even if you haven’t already hired anyone, it is important that you provide a chart of the organizational structure of your company. Typical roles for a beauty salon may include: salon managers, hair director, hairstylists, cosmetologists, pedicurist, aesthetician, massage therapist, electrologist, makeup artist, salon/shampoo assistants, receptionists, etc.

how to write a business plan for a cosmetology school

6. Beauty Salon Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your beauty salon is an attractive investment.

There should be 3 sections to your financial plan section:

  • Your historical financials (only if you already operate the business and have financial accounts to show)
  • The startup costs of your project (if you plan to open a new salon, renovate your salon, etc.)
  • The 5-year financial projections

Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

Beauty Salon Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a beauty salon, startup costs are all the expenses you incur before you start to receive customers and make money.

Startup costs vary based on a number of factors such as the location and size of your salon, the quality of the equipment, design and furniture, whether you rent or buy the space, etc.

On average, beauty salons cost anywhere from $63,500 to $179,000 to start depending on whether you plan to lease the commercial space or buy it. Indeed, if the latter, you would have to take a loan and make a substantial deposit upfront instead.

Beauty Salon 5-Year Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model as part of your business plan for your beauty salon.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

  • How much revenue do you expect to generate over the next 5 years?
  • When do you expect to break even?
  • How much cash will you burn until you get there?
  • What’s the impact of a change in pricing (say 15%) on your margins?
  • What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

  • The number of customers over time ;
  • Your expected revenue ;
  • Operating costs to run the business ;
  • Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

When it comes to the costs, consider both startup and operating costs. For more information on how much it costs to start and run a beauty salon in the US, read our complete guide here .

how to write a business plan for a cosmetology school

7. Funding Ask

This is the last section of the business plan of your beauty salon. Now that we have explained what your beauty salon is about, what’s your strategy, where you go and how you get there, this section must answer the following questions:

  • How much funding do you need?
  • What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
  • How long will this funding last?
  • Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

  • What percentage of the total funding the loan represents?
  • What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

  • What percentage ownership are you selling as part of this funding round?
  • What is the corresponding valuation of your business?

Use of Funds

Any business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment to buy the real estate and do the renovations and design of the salon? Or will it cover mostly the cost of the salaries the first few months?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our beauty salon financial model template , you won’t have any issues answering these questions.

For the use of funds, we recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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Financial Model, Business Plan and Dashboard Templates - FinModelsLab

How To Write a Business Plan for Cosmetology in 9 Steps: Checklist

By henry sheykin, resources on cosmetology.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan

Are you passionate about cosmetology and considering starting your own business in the beauty industry? Look no further! In this blog post, we will guide you through the essential steps of writing a comprehensive business plan specifically tailored for a cosmetology salon. Whether you're dreaming of opening a trendy boutique salon in the heart of a bustling city or a cozy neighborhood establishment, our 9-step checklist will ensure you cover all the necessary bases to set your cosmetology business up for success.

Before we delve into the steps, let's take a moment to appreciate the tremendous growth and potential of the cosmetology industry in the United States. According to recent statistical data, the beauty and personal care market was valued at a staggering $532.43 billion in 2020 and is projected to reach $784.16 billion by 2027. This exponential growth can be attributed to the increasing demand for luxury beauty treatments and self-care services. With the right business plan in place, you can tap into this thriving industry and make your mark!

Now that we have a brief overview of the industry's growth, let's jump right into the first step: researching the cosmetology industry. Understanding the market trends, consumer preferences, and industry regulations will provide you with invaluable insights to shape your business strategy.

  • Research the cosmetology industry
  • Identify your target market
  • Conduct a competitive analysis
  • Determine your unique value proposition
  • Define your business goals and objectives
  • Develop a marketing and sales strategy
  • Create a financial plan and budget
  • Secure adequate funding or financing options
  • Establish a legal and regulatory compliance framework

Stay tuned for our detailed blog posts on each step, where we'll provide practical tips, expert advice, and real-life examples to help you navigate the magnificent world of cosmetology entrepreneurship. Remember, with dedication, creativity, and a solid business plan, the sky's the limit for your appointment-based salon!

Research The Cosmetology Industry

Before starting a business in the cosmetology industry, it is crucial to thoroughly research and understand the industry landscape. This will help you make informed decisions and develop a successful business plan. Here are some important steps to consider during your research process:

  • Study market trends: Stay up-to-date with the latest trends, consumer preferences, and advancements in the cosmetology industry. This will help you identify potential market gaps or emerging opportunities to capitalize on.
  • Identify growth areas: Determine the areas of the cosmetology industry that are experiencing significant growth. This could include specialized services such as organic hair treatments, eco-friendly products, or innovative beauty techniques. Consider incorporating these elements into your business plan to attract a larger customer base.
  • Understand customer demographics: Research and analyze your target market's demographics, including age, gender, income level, and lifestyle preferences. This information will help you tailor your services and marketing strategies to effectively reach and engage your target audience.
  • Explore competition: Identify existing salons and other cosmetology businesses in your area. Study their offerings, pricing strategies, customer reviews, and marketing tactics. This will give you valuable insights into the competitive landscape and help you differentiate your business.

Tips for researching the cosmetology industry:

  • Attend industry trade shows and conferences to network with professionals and gain insights into the latest trends and technologies.
  • Join relevant online forums and social media groups to connect with others in the cosmetology industry and gather valuable information.
  • Seek advice from experienced cosmetologists or salon owners to gain practical knowledge and learn from their experiences.
  • Consider conducting surveys or focus groups to gather direct feedback from potential customers and understand their needs and preferences.

By thoroughly researching the cosmetology industry, you will be equipped with the knowledge and understanding needed to develop a solid business plan and make informed decisions as you navigate your journey in the cosmetology industry.

Identify Your Target Market

Identifying your target market is an essential step in creating a successful business plan for your cosmetology salon. Understanding who your potential customers are will help you tailor your services and marketing strategies to meet their needs and preferences. Here are some key points to consider when identifying your target market:

  • Demographics: Analyze the demographics of the area where your salon will be located. Consider factors such as age, gender, income level, and occupation. This information will help you narrow down your target market and develop specific services and promotions that appeal to your ideal customers.
  • Customer Profiles: Create customer profiles based on your ideal clientele. Think about their lifestyle, interests, and beauty preferences. This will enable you to offer personalized services and products that resonate with your target market.
  • Market Research: Conduct thorough market research to gain insights into the demand for cosmetology services in your area. Understand the preferences and buying behavior of your potential customers, and identify any gaps or opportunities in the market that your salon can fill.
  • Consider surveying or interviewing potential customers to gather valuable feedback and understand their needs and preferences.
  • Look for trends and patterns in the cosmetology industry to identify emerging markets or niche segments that you could target.
  • Stay updated on the latest beauty and fashion trends to ensure your salon offerings are in line with current demands.

By thoroughly identifying your target market, you will be able to create a business plan that is specifically tailored to meet the needs of your potential customers. This targeted approach will help you attract and retain loyal clients, ultimately contributing to the success of your cosmetology salon.

Conduct A Competitive Analysis

When starting a business in the cosmetology industry, it is crucial to conduct a competitive analysis to gain a comprehensive understanding of the market landscape. This analysis will help you identify your direct and indirect competitors, their strengths and weaknesses, and the strategies they employ to attract clients.

A competitive analysis can be done by:

  • Evaluating the services offered by existing salons in your target area and understanding how they differentiate themselves from one another.
  • Exploring the pricing structures of your competitors to determine whether they offer competitive rates or if there are opportunities to provide more value for a similar price.
  • Examining the target market of your competitors to identify any gaps in the market that you can capitalize on.
  • Discovering the marketing and advertising strategies used by your competitors to promote their services and attract new clients.

Tips for conducting a competitive analysis:

  • Utilize online resources, such as search engines and social media platforms, to research and gather information about your competitors.
  • Visit local salons to experience firsthand the services they offer, their ambiance, and the level of customer service provided.
  • Consider reaching out to industry professionals or consultants who can provide insights and guidance based on their expertise.
  • Keep track of trends and innovations in the cosmetology industry to identify potential opportunities and areas for improvement.

By conducting a thorough competitive analysis, you can identify ways to differentiate your salon from competitors and develop strategies to attract and retain clients effectively. It will also allow you to position your business uniquely in the market, making it more appealing to your target audience.

Determine Your Unique Value Proposition

In order to stand out in the competitive cosmetology industry, it is crucial to determine your unique value proposition. This is what sets your business apart from others and gives customers a compelling reason to choose your salon over the competition.

There are several factors to consider when determining your unique value proposition:

  • Specialized Expertise: Highlight any specialized training, certifications, or expertise that your stylists possess. This could include advanced hair cutting techniques, proficiency in specific color treatments, or a deep understanding of certain hair textures and types.
  • Quality Products: Emphasize the use of high-quality hair care and beauty products in your salon. Customers value premium products that deliver exceptional results, and this can be a differentiating factor for your business.
  • Exceptional Customer Service: Make customer service a top priority and ensure that every client feels valued and well-cared for during their salon visit. Going above and beyond to meet their needs and providing a personalized experience can significantly enhance your value proposition.
  • Unique Services or Treatments: Consider offering unique services or treatments that are not commonly found in other salons. This could be specialized scalp treatments, innovative hair styling techniques, or customized facials tailored to specific skin concerns.
  • Convenience and Accessibility: Highlight any conveniences or amenities that make it easy for customers to choose your salon. This could include extended operating hours, online booking options, or a prime location in proximity to popular shopping areas or residential neighborhoods.
  • Conduct market research to identify gaps or unmet needs within the local cosmetology market.
  • Survey potential customers to gather insights on what they value most in a salon experience.
  • Keep an eye on industry trends and stay updated with the latest innovations, techniques, and products in the cosmetology field.
  • Regularly assess and reevaluate your unique value proposition to ensure its relevance and effectiveness.

By determining and effectively communicating your unique value proposition, you can attract and retain loyal customers who appreciate the distinctive qualities your salon offers. This will help establish your brand in the cosmetology industry and contribute to the long-term success of your business.

Define Your Business Goals And Objectives

Defining your business goals and objectives is crucial for creating a clear roadmap to success in the cosmetology industry. It helps you stay focused, motivated, and ensures that your efforts are aligned with your long-term vision. Here are some important steps to define your business goals and objectives:

  • 1. Set measurable goals: Begin by setting specific, measurable, achievable, relevant, and time-bound (SMART) goals for your cosmetology business. These goals can include financial targets, customer acquisition and retention goals, sales growth objectives, or expansion plans.
  • 2. Prioritize objectives: Identify the key objectives that will help you achieve your business goals. These objectives could include building a strong online presence, enhancing customer satisfaction, improving operational efficiency, or increasing brand awareness.
  • 3. Align goals with your unique value proposition: Ensure that your goals and objectives are aligned with the unique value proposition of your appointment-based salon. This will help differentiate your business from competitors and attract your target market.
  • 4. Create an action plan: Break down your goals and objectives into actionable steps. Map out the tasks, resources, and timelines required to achieve each objective. This will help you stay organized and monitor progress.
  • 5. Monitor and evaluate: Regularly monitor and evaluate your progress towards achieving your goals and objectives. Make adjustments and adaptations as needed to stay on track and overcome any challenges that arise.
  • Ensure your goals and objectives are realistic and attainable within the given time frame.
  • Involve your team members in the goal-setting process to foster a sense of ownership and commitment.
  • Regularly communicate and update your team about the progress towards your goals to keep everyone aligned and motivated.
  • Consider setting both short-term and long-term goals to maintain a balance between immediate results and future growth.

Develop A Marketing And Sales Strategy

Once you have identified your target market and analyzed your competitors, it is time to develop a comprehensive marketing and sales strategy for your cosmetology business. A well-planned strategy will help you effectively reach your target audience, promote your services, and ultimately drive sales. Here are some essential steps to consider:

  • Define your brand: Clearly articulate your salon's unique selling points and brand identity. Consider what sets you apart from competitors and how you want to be perceived by your target market.
  • Identify marketing channels: Determine the best platforms to reach your target audience. This may include social media channels like Instagram and Facebook, local advertising in newspapers or magazines, or collaborations with local influencers.
  • Create compelling content: Develop engaging and informative content that showcases your expertise and the services you offer. This could include before-and-after photos, tutorials, client testimonials, or educational blog posts.
  • Use social media: Leverage the power of social media to build brand awareness and engage with potential clients. Regularly post high-quality photos, videos, and updates about promotions or new services. Interact with followers and respond to inquiries promptly.
  • Offer promotions and incentives: Attract new clients and encourage repeat business by offering compelling promotions, discounts, or loyalty programs. This can help create a sense of urgency and drive immediate sales.
  • Build partnerships: Consider collaborating with local businesses, such as wedding planners, event organizers, or fashion boutiques, to cross-promote each other's services. This can expand your reach and potentially bring in new clients.
  • Track and analyze results: Implement tools to track the effectiveness of your marketing efforts. Analyze metrics such as website traffic, social media engagement, and customer feedback to optimize your strategy and make data-driven decisions.

Top Marketing and Sales Tips:

  • Consistency is key: Maintain a consistent brand image across all marketing channels to establish trust and recognition with your target audience.
  • Prioritize customer satisfaction: Word-of-mouth referrals can be powerful for your business. Focus on providing exceptional customer service and exceeding client expectations.
  • Stay updated with industry trends: Continuously educate yourself about the latest cosmetology trends, techniques, and products. This will allow you to offer innovative services and stay ahead of the competition.

By developing a strong marketing and sales strategy, you can effectively promote your cosmetology business and attract a loyal client base. Remember to regularly evaluate and adjust your strategy to stay relevant and competitive in the ever-evolving beauty industry.

Create A Financial Plan And Budget

Creating a financial plan and budget is a crucial step in starting a successful cosmetology business. It allows you to forecast your expenses, income, and profits, helping you make informed financial decisions. Here are some important aspects to consider when creating your financial plan:

  • Calculate startup costs: Determine the initial investment required to launch your salon. This includes costs for equipment, supplies, lease or purchase of premises, licenses, permits, and marketing expenses.
  • Estimate operating expenses: Identify and calculate ongoing expenses such as rent, utilities, insurance, employee wages, product inventory, marketing, and maintenance costs.
  • Set pricing strategies: Determine your service prices to cover your expenses and ensure profitability. Consider market rates, competitor pricing, and the value you provide to customers.
  • Forecast sales and revenue: Develop a sales projection based on your target market size, client demand, pricing, and operational capacity. This will help you estimate your monthly and yearly revenue.
  • Create a cash flow projection: Monitor and manage your cash flow by estimating the timing of your income and expenses. This will help you identify potential gaps and plan accordingly to ensure adequate working capital.

Tips for Creating a Successful Financial Plan:

  • Research industry benchmarks and financial ratios to gain insights into the financial performance of similar businesses.
  • Consider consulting with an accountant or financial advisor to ensure accuracy and feasibility of your financial projections.
  • Regularly review and update your financial plan as your business grows and market conditions change.
  • Explore financing options, such as business loans or grants, to secure adequate funding for your cosmetology business.
  • Implement cost-control strategies, such as negotiating favorable supplier contracts and managing inventory efficiently, to optimize your expenses.

By creating a comprehensive financial plan and budget, you can effectively assess the financial viability of your cosmetology business and make informed decisions to drive profitability and success.

Secure Adequate Funding Or Financing Options

Securing adequate funding or financing options is essential for starting and maintaining a successful cosmetology business. Here are some important steps to consider:

  • Assess your financial needs: Calculate the total capital required to launch your business and cover initial expenses. Consider costs such as salon equipment, supplies, inventory, marketing, and furniture.
  • Explore funding options: Research potential funding sources such as small business loans, grants, or crowdfunding platforms. Look for options specifically designed for cosmetology businesses or small businesses in general.
  • Develop a strong business plan: A well-crafted business plan can help secure funding. Be sure to include financial projections, market analysis, and a clear description of how the funds will be utilized to support business growth.
  • Approach lenders or investors: Prepare a professional loan proposal or investment pitch to present to potential lenders or investors. Highlight the unique aspects of your business and the potential for profitability.
  • Consider alternative financing options: In addition to traditional loans, explore alternative financing options such as personal savings, partnerships, or asking friends and family for financial support.
  • Build relationships with financial institutions: Establish connections with local banks and credit unions that are known to support small businesses. They may offer more favorable loan terms or financial advice.
  • Investigate government programs: Look into government programs or grants that support small businesses in the cosmetology industry. These programs can provide additional funding or resources to help get your business off the ground.
  • Prepare a detailed budget proposal to show potential lenders or investors exactly how the funds will be allocated.
  • Consider seeking guidance from a financial advisor or accountant to help you understand the best financing options for your specific business needs.
  • Be prepared to provide collateral or personal guarantees when applying for loans or seeking investment.
  • Start exploring funding options well in advance to allow ample time for the application and approval process.

Establish a Legal and Regulatory Compliance Framework

Establishing a legal and regulatory compliance framework is essential for your cosmetology business to operate legally and avoid potential penalties or legal issues. Here are some important steps to take:

  • Identify and understand applicable laws and regulations: Familiarize yourself with federal, state, and local laws that pertain to the cosmetology industry. This may include licensing requirements, health and safety regulations, employment laws, and consumer protection laws.
  • Obtain necessary licenses and permits: Ensure that you and your stylists have the required licenses and permits to offer cosmetology services. This may involve completing the necessary training and examination requirements, as well as obtaining a salon license from your local government.
  • Establish a comprehensive health and safety plan: Develop protocols and procedures to ensure the health and safety of your clients and employees. This may include proper sanitation practices, handling of chemical products, and compliance with Occupational Safety and Health Administration (OSHA) guidelines.
  • Create legally compliant employment contracts: If you have employees, it's crucial to have written employment contracts that comply with employment laws and protect the rights of both parties. Consult with an employment attorney to ensure your contracts are legally sound.
  • Implement privacy protection measures: As a business that handles personal information, it's essential to comply with data protection laws. Take steps to safeguard your clients' personal information and establish clear policies on data handling and security.
  • Consult with an attorney: Seeking legal advice from an attorney who specializes in cosmetology or business law can help ensure that your compliance framework is comprehensive and up to date.
  • Stay informed: Regularly review and stay updated on changes to laws and regulations that impact your business. This can help you proactively address any compliance gaps.
  • Document your compliance efforts: Keep detailed records of your compliance initiatives, trainings, and regular inspections to demonstrate your commitment to following legal and regulatory requirements.

By establishing a robust legal and regulatory compliance framework, you can protect your business, employees, and clients while operating within the bounds of the law. Remember to seek professional advice and stay proactive in maintaining compliance to ensure the long-term success of your cosmetology business.

In conclusion, writing a business plan for a cosmetology business, particularly an appointment-based salon, requires careful research, analysis, and strategic planning. By following the nine steps outlined in this checklist, entrepreneurs can lay a strong foundation for their cosmetology business and increase their chances of success in the competitive market.

First and foremost, knowing the cosmetology industry and understanding the target market is crucial. Conducting a competitive analysis and identifying a unique value proposition will help differentiate the business from competitors. Setting clear goals and objectives, developing an effective marketing and sales strategy, and creating a solid financial plan and budget are key elements in building a thriving salon.

Additionally, securing adequate funding and establishing a legal and regulatory compliance framework are essential to ensure smooth operations and compliance with industry standards. By implementing these steps and leveraging social media marketing techniques to build a loyal client base, entrepreneurs can maximize the potential of their salon and achieve success in both urban and suburban areas.

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Beauty Salon Business Plan Template

Written by Dave Lavinsky

Beauty Salon Business Plan

You’ve come to the right place to create your beauty salon business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their beauty salons.

Below is a salon business plan example to help you create your own beauty salon business plan.

Executive Summary

Business overview.

Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona that is founded by Jenna Diaz, a local hair stylist and aesthetician that has worked in the industry for over 15 years. Jenna’s knowledge in hair, nail, and facial trends have made her a popular stylist in the community. As her client list continues to grow, Jenna realizes that it’s time for her to open up her own salon.

Major Lengths Beauty Salon will be located in Glendale’s upscale district in a 5,000 square foot retail space. The area is highly trafficked with middle to high income residents who spend on luxury items such as cars, clothes, jewelry.

The beauty salon will offer haircuts and treatments, facials, manicures, and pedicures. Major Lengths will also carry a large selection of hair and beauty products that will be available for purchase. Jenna will have a loyalty program where the top clients will receive discounts on their service as a thank you for remaining loyal and referring other potential clients to the salon.

Product Offering

The following are the services that Major Lengths Beauty Salon will provide:

  • Color Treatment
  • Healthy Hair Treatment
  • Nail Services

Customer Focus

Major Lengths Beauty Salon will target the male and female adult population of Glendale, although the majority of clientele will be women. They will be middle to high income and working in a variety of industries, such as medical, legal, business, education, or other white collar professions. The salon will target stay at home mothers as well who enjoy a day of pampering.

Management Team

Major Lengths Beauty Salon will be owned and operated by Jenna Diaz, a local Arizona hair stylist and aesthetician. Her years of experience and in the industry have allowed her to meet the following talented individuals.

Jenna has recruited a talented nail technician and aesthetician from her previous salon to join her at Major Lengths. Jenna regards them as the best in the industry and knows that their quality of work is up to her high standards. They also have a loyal and large list of clients that will likely follow them to the new salon.

While the three of them will be in charge of their respective department, Jenna will be the head manager to oversee the entire operation of the beauty salon.

Success Factors

Major Lengths Beauty Salon will be able to achieve success by offering the following competitive advantages:

  • Latest hair and nail trends
  • Modern and comfortable environment
  • More selection of each service offered than any other salon in town
  • Major Lengths Beauty Salon offers the best pricing in town

Financial Highlights

Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. The breakout of the funding is below:

  • Beauty salon build-out: $30,000
  • Opening inventory, furniture, equipment, decorations:  $40,000
  • Three months of overhead expenses (payroll, rent, utilities):  $15,000
  • Marketing costs: $5,000
  • Working capital:  $10,000

  The following graph below outlines the pro forma financial projections for Major Lengths Beauty Salon.

how to write a business plan for a cosmetology school

Company Overview

Who is major lengths beauty salon.

Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona. The company is founded by Jenna Diaz, a local hair stylist and aesthetician that has dedicated her career to making women look and feel their best. Throughout her years in the beauty industry, Jenna gained extensive knowledge in hair, nail, and facial trends as well as how to give exceptional customer service to all of her clients. Jenna realizes that men and women invest a lot of time and money into their appearance and she takes extra care to ensure her clients not only feel special, but walk away with their desired result.

Major Lengths Beauty Salon will be located in Glendale’s upscale district in a 5,000 square foot retail space. The area is highly trafficked with middle to high income residents who spend on luxury items such as cars, clothes, jewelry. Some of Arizona’s most expensive homes are within a 15-mile radius from the location. The salon will be decorated with a contemporary style, have modern furnishings, and include a welcoming waiting and reception area, large hair styling room, and separate areas for facials and nail services.

Major Lengths Beauty Salon History

Major Lengths is owned and operated by Jenna Diaz, a local hair stylist and aesthetician who has made her career working in the beauty industry for the past 15 years in Glendale. She has gained extensive knowledge through her continuing education and industry seminars. Jenna has a long list of loyal clientele who will follow her to her new salon. Aside from her beauty salon knowledge and expertise, Jenna has taken local business courses to learn salon management and leading a small team of stylists, manicurists, and aestheticians.

Since incorporation, Major Lengths Beauty Salon has achieved the following milestones:

  • Registered Major Lengths Beauty Salon, LLC to transact business in the state of Arizona.
  • Has obtained the necessary salon permits and licenses for the state of California.
  • Has a lease contract in place for the 5,000 square foot beauty salon.
  • Has developed the complete list of salon services and products.
  • Has developed the beauty salon’s logo and branding image.
  • Began recruiting a team of stylists, manicurists, and nail technicians.

Major Lengths Beauty Salon Products

The following will be the services Major Lengths Beauty Salon will provide:

Industry Analysis

The Beauty Salon industry is expected to increase in size by 2.5% over the next five years. Demand for industry services mirrors broader economic performance, as economic growth boosts consumer spending on personal care products and services. Specifically, new products and services have favorably contributed to industry revenue growth over the majority of the past five years.

Online platforms such as Instagram and Facebook have provided a convenient and low-cost marketing strategy for many stylists and technicians to garner new clientele. Higher service prices and increased consumer spending on high-margin merchandise and services have also fueled revenue growth, as operators capitalize on rising per capita disposable income. Continued growth in household income over the outlook period is expected to drive consumer spending and boost demand for premium personal care services. Moreover, equipped with larger budgets, consumers will likely continue to favor professional salon products and services, such as hair coloring services, over less expensive alternatives sold at drugstores and supermarkets. Environmental sustainability concerns are expected to become more prevalent over the next five years, leading salons to offer a wider array of eco-friendly products that appeal to trending consumer preferences. Specifically, nontoxic products will likely benefit industry revenue, staff and patrons. This growing niche will likely drive hair salon revenue over the coming years.

Customer Analysis

Demographic profile of target market.

The precise demographics for Glendale, Arizona are:

Customer Segmentation

Major Lengths Beauty Salon will primarily target the following customer profiles:

  • Stay at home mothers and fathers
  • Working professionals
  • College students
  • Retired females
  • Mothers with adult or teenage daughters

Competitive Analysis

Direct and indirect competitors.

Major Lengths Beauty Salon will face competition from other companies with similar business profiles. A description of each competitor company is below.

Hair Xtreme

Hair Xtreme is located on the west side of Glendale and is owned by a local hair stylist with over 30 years of experience. Hair Xtreme specializes in haircuts and hair coloring services as well as hair color correction. The owner is also certified in Balayage highlighting by the prestigious L’oreal SOHO Academy. Hair Xtreme Beauty Salon was established to create a higher level of service in the Glendale community and has amassed a large clientele. The salon is regarded as the go-to salon for anyone looking for extreme color or haircut transformation. The pricing of services are on the higher end of the spectrum and caters to the community in the middle to higher income range.

Hair Xtreme Beauty Salon’s full list of services include haircuts, balayage, ombre, highlights, color retouch, hair treatments, and special occasion styles. The salon is open Tuesday through Saturday and is by appointment only.

The Complete Package

The Complete Package is not only a hair and nail salon in Glendale, but also provides massage treatment, eyelash extensions, and body treatments. The salon is moderately priced and leans to be more affordable to target the population who doesn’t spend lavishly on beauty services, but also occasionally like to get pampered. Owned and operated by a mother and daughter team of hair stylists, The Complete Package is located in a small retail shopping center in the middle of the city. The salon has been in operation for over 20 years and was founded by Kate Beneducci. She was able to bring The Complete Package into operation due to her experience and background in cosmetics, marketing, and management. Every single stylist is a certified cosmetologist and are all required to attend a mandatory training every year to learn the latest techniques.

The Complete Package’s full list of salon services include hair, makeup, eyelash extensions, and nails. The full list of spa services include waxing, facials, microdermabrasion, massage, and body treatments. The salon regularly posts promotions to increase customer loyalty. The Complete Package is open daily by appointment and is able to take walk-ins Friday through Sunday.

Fringe Beauty Salon and Spa

Fringe Beauty Salon and Spa is located on the west side of Glendale, Arizona and was established in 2013 as a premier beauty salon. Fringe caters to the higher income clientele and their pricing is the most expensive in town. The owner relocated to Glendale to start her own beauty salon after working in the beauty industry in New York and Los Angeles for many years. She did hair and salon services for many celebrities and has been known to be the stylist for awards shows such as the Emmys and Oscars.

As a Glendale native, she relocated to her hometown to provide a higher quality of salon services to the community. The full list of services for Fringe Beauty Salon include haircuts, hair treatments, hair color, balayage, ombre, special occasion, manicures, pedicures, massage, facials, eyelash extensions, waxing, and makeup.

With a luxury atmosphere and relaxing spa environment, Fringe Beauty Salon and Spa is frequently booked for those wanting a full day of pampering.

Competitive Advantage

Major Lengths Beauty Salon will be able to offer the following advantages over their competition:

  • Friendly and knowledgeable staff who are all trained and experienced in the latest hair and beauty trends.
  • Complete list of beauty salon services intended to provide a full day of pampering and relaxation.
  • Casual and comfortable environment with a luxurious feel.
  • Major Lengths Beauty Salon offers the best pricing in town for the high quality of services provided. Their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Major Lengths Beauty Salon will offer the unique value proposition to its clientele:

  • Complete list of beauty salon services all provided by trained and knowledgeable hair stylists, manicurists, and aestheticians.
  • Pricing is affordable and moderate so customers perceive value when visiting the beauty salon.

Promotions Strategy

The promotions strategy for Major Lengths Beauty Salon is as follows:

Website/SEO Marketing

Major Lengths Beauty Salon has hired an advertising firm to develop their branding image and logo. They will also develop the hair salon’s website. The website will include a full list of services, pricing, and pictures. The advertising company will also manage the company’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Glendale beauty salon” or “beauty salon near me”, Major Lengths Beauty Salon will be listed at the top of the search results.

Word of Mouth/Referrals

Jenna Diaz has a long list of loyal clients that have been with her for decades. They will follow her to the new salon and will receive additional clients from their referrals.

Social Media

Once the branding and logo is finalized, Jenna will use social media to her advantage and create social media business pages on all of the popular social media platforms. She will commit to posting daily to increase the list of followers and use it to regularly engage with customers.

Print Advertising

Major Lengths Beauty Salon will invest in professionally designed print ads to display in local magazines and hand out flyers to local businesses.

The pricing of Major Lengths Beauty Salon will be moderate and on par with competitors so customers feel they receive value when purchasing their salon services.

Operations Plan

The following will be the operations plan for Major Lengths Beauty Salon.

Operation Functions:

  • Jenna Diaz will be the Owner and Manager of the beauty salon. She will order salon inventory and products, oversee staff, payroll, and manage customer service.
  • Melanie Brooks – Head nail technician that will oversee the nail department.
  • Fiona Adams – Head aesthetician that will oversee the facial and massage departments.
  • Jenna has hired third party companies to manage the bookkeeping, accounting, tax payments, insurance, and legal requirements.

Milestones:

Major Lengths Beauty Salon will have the following milestones complete in the next six months.

8/1/202X – Finalize retail space for beauty salon

8/15/202X – Begin build-out of beauty salon to include stylist stations, facial and massage rooms, and nail service area

9/1/202X – Order opening inventory

9/15/202X – Begin marketing campaign

9/22/202X – Hire staff of hair stylists, nail technicians, massage therapists, and aestheticians

10/1/202X – Major Lengths Beauty Salon Grand Opening Event

Major Lengths Beauty Salon will be owned and operated by Jenna Diaz, a local Arizona hair stylist and aesthetician. Jenna has made an impressive career helping women achieve their desired look and feel. As an Arizona native, Jenna has attended the local beauty college and attends industry trade shows and training seminars annually. She has amassed a large and loyal clientele and has even done hair treatments, cuts, and facials for local celebrities and sports personalities. Jenna is committed to establishing a beauty salon in her hometown of Glendale and making it a place where the women and men flock to when they want the latest hairstyle, manicure, or facial.

While the three of them will be in charge of their respective department, Jenna will be the head manager to oversee the entire operation of the beauty salon. She will also outsource a third party insurance company, CPA, and attorney to take care of her insurance, legal obligations, and tax filings. Jenna will also employ a part time bookkeeper to handle her day to day accounting and payroll of staff.

Financial Plan

Key revenue & costs.

The revenue drivers for Major Lengths Beauty Salon are the sales from hair services, nail services, massages and facials.

The cost drivers will be the overhead costs required to staff the beauty salon. The expenses will be the payroll cost, rent, utilities, salon inventory, and marketing materials.

Funding Requirements and Use of Funds

Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. Jenna will need to allocate funds for the first three months of payroll and operating expenses as well as spend approximately on branding and marketing. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Beauty Salon Services Sold Per Month: 300
  • Average Revenue per Month: $20,000
  • Beauty Salon Lease per Year: $110,000

Financial Projections

Income statement, balance sheet, cash flow statement, beauty salon business plan template faqs, what is a beauty salon business plan.

A beauty salon business plan is a plan to start and/or grow your beauty salon. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your beauty salon business plan using our Beauty Salon Business Plan Template here .

What are the Main Types of Beauty Salons?

There are a number of different kinds of beauty salons, some examples include: Beauty salon focusing strictly on hair styling, beauty salon offering hair removal services, skin care services, nail services, tanning services, or massage services, and beauty salon offering products.

How Do You Get Funding for Your Beauty Salon Business Plan?

Beauty salons are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for a beauty salon or a hair salon business plan.

Why do You Need a Business Plan Template?

If you’re looking to start a beauty salon business  or grow your existing salon business, you need a business plan. A hair salon business plan template will help you raise funding, if needed, and plan out the growth of your beauty salon in order to improve your chances of success. Your salon business plan is a living document that should be updated annually as your company grows and changes.

Where Can I Get a Beauty Salon Business Plan PDF?

You can download our free beauty salon business plan template PDF here . This is a sample beauty salon business plan template you can use in PDF format.

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How to Write a Beauty Products Business Plan

10 steps to writing a beauty brand business plan

Updated: 22 March, 2022

As a founder of a beauty brand start-up, you’ll need a clear vision, a well-written beauty products business plan and to have put some skin in the game in terms of hard work, time and funds. But how do you go about getting started on that all-important business plan and what should it contain?

In this blog post, we summarise the 10 key steps new beauty entrepreneurs need to work through to write a business plan for a cosmetics company. This is essential reading for anyone wondering how to start a beauty business from home as it makes you aware of just what you will need to think through and start planning for.

Running a cosmetic business requires you to be very organised. You will need a strong business plan that leads you through all of the main components of your cosmetic business. The relief is that your business plan does not need to be the size of a thesis. In fact, the more concise it is the better as you will be able to tackle it and feel like referring to it in the future.

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Our step-by-step video guide below is based on the business planning exercises we provide as part of our Diploma in Beauty Brand Business Management . The Diploma is an extensive, six-module course that takes you on an intensive journey from would-be entrepreneur to empowered founder armed with a structured business plan. Pre-enrol to find out more about this diploma and our other courses.

10-Step Guide to Your Beauty Products Business Plan

Step 1: why your beauty business needs a plan.

The first step is to set yourself a challenge: ask yourself why you are writing a business plan in the first place. There is no point in going through the motions of writing a beauty product business plan. You need to buy into the very concept of business planning.

We know that the thought of writing a business plan can seem daunting. However, your business plan is a necessary and very important strategic document as it focuses your energy, time and resources on a clear end game; not only that of launching a successful beauty business, but also of ensuring it has the potential to thrive longer term.

Your business plan isn’t just to show potential investors and otherwise hide away in a filing cabinet. It is a tool to refer to every time you are faced with important decisions. Your plan guides your decision-making and makes the everyday of running your beauty business simpler and smoother.

It will take time to write your business plan as it summarises the hard work you need to do beforehand in discovering your vision, working out your ‘why’ and what your brand stands for, what you’ll be selling, where you’ll be selling, who your competitors are and what your market gap is, and how you’ll fund your business. It also entails drafting a full financial plan, based on things like sales’ forecasts.

With this mindset challenge out of the way, let’s cover the key areas of your plan in the next steps.

Step 2: Your beauty brand mission and vision

We’ve seen many start-up beauty entrepreneurs rush into designing their branding before they have even worked out why they are in business. Before branding, come your vision and mission. Often confused and easily ignored, these two statements are the guiding lights of your business.

First, let’s define them. Your vision is about your bigger dreams. It isn’t simply that you want to make organic formulations to sell to anyone. Your vision statement sets out how you want to make a difference with your beauty brand. At Formula Botanica, our vision, in brief, is to make natural formulation as commonplace as cookery.

Your brand mission statement says how you intend to achieve that vision. At Formula Botanica, our mission is to ‘teach the world to formulate’. As you can see from our example, the mission is practical and active and states how we accomplish our vision – through teaching and our online courses.

When you write your brand vision and mission statements, you’re not writing boring, bland, catch-all statements. Coming up with why your beauty brand exists and how it serves your customers is not a quick back-of-the-envelope exercise either. It may take you weeks to define your vision and mission, but this is time well spent as these statements are the heart of your beauty business. Don’t move on to the next steps until you have total clarity on them.

Step 3: Your niche and customers

It’s all well and good having your vision and mission, but if you don’t know your niche in the beauty market nor much about whom you are selling to, then you might not have a business at all. We’re sure you’ve heard this advice a hundred times, but you need to know exactly who you’re going to be selling to. You need to understand who this type of person is, how they live and how they shop.

Once you know who your target customer is, all of a sudden everything clicks into place and becomes easier in terms of selling. You know which marketing messages work best for your customer, you know what they’re looking for and you know how to sell to them. When starting your beauty products business, you need to have a niche and that niche cannot be ‘organic’ or ‘natural’. There are so many untapped niches in the beauty industry, for instance, skincare for women in their fifties, skincare for certain types of athletes (swimmers, runners, etc.), and skincare for teenage boys.

Jot down bullet points about your ideal customer; include where they live, what other brands they buy, how they holiday, what their key skincare issues are and so on. Be brief but on point. Home in on a single person – often called your brand ‘avatar’. It might sound tedious to do, but once you have that person clearly in your mind, everything in your business will work to meeting their needs. Just ensure that you really do have a niche that exists.

We reported on some trends from In-Cosmetics Global , in Paris (April 2019). We’re not suggesting you need to keep up with the latest fad in the beauty industry, but do your market research thoroughly so you can decide where to position your brand and products.

Step 4: Your beauty products

Your business plan needs to detail your initial product(s) and explain what their sales’ proposition is and how they meet your target customers’ needs. This sounds simple to do, but believe us when we say we have seen new beauty entrepreneurs incur huge expenses as they change their direction and minds on products just after launching. Bringing new products on board can often be a way of diverting yourself from the hard task of marketing and sales.

When you learn to formulate natural skincare, you create a diversity of products without much thought about how they fit together as a range or as a beauty routine for customers. When you think like a business, you need to understand very clearly what you are selling and what proposition your products offer your target customers.

It is possible to launch with a single product, and there are well-known examples of beauty brands with only a ‘hero’ product to their name. If you are creating a range, work out how the products complement each other. Also, given issues of sustainable consumption, think about how a single product can demonstrate a unique selling proposition by multi-tasking.

Your range has financial implications so you need to decide how many products to launch with and which create a minimal viable range that makes sense for your budget and for your customers’ needs. Above all, your cosmetics’ range will need to demonstrate it has a place in the market and how it improves your customers’ lives.

Step 5: Your competitors

Yes, your competitors most certainly have a place in your skincare business plan. You, as the founder, bring your individual perspectives and experiences to your brand, so in one sense you have uniqueness built into the foundations of your beauty business. That said, you need to keep a close eye on the movers and shakers in your niche and in particular at your product range’s price point. Knowing your competitors keeps you on your toes and is information any investor will ask for, up front and early on.

It can be frustrating at times to research your competitors as their websites might be PR speak and not give much away. Look for interviews with the founders and follow them on all their social media to glean more. Competitor research can help you identify areas where your brand can thrive and can show you more effective ways to grow customer loyalty – and build your business. See what they are doing so that you know what’s working for them and what isn’t. Write a list of their strengths and weaknesses to see how you can do better. You also need to know where to position yourself in comparison to your competitors.

Don’t obsess about your competitors, but check in on what they are up to every few months. Your aim is not to copy them, but to control your beauty products’ conversation. Again, if you have clarity on the earlier steps – mission, vision, niche and customer – then you are on solid ground. It is just good business sense to know what is going on in the market.

Step 6: Your manufacturing strategy

Your manufacturing strategy is a large part of your business strategy. You need to decide whether you will be producing your beauty products yourself in your own (home) lab – according to Good Manufacturing Practice (GMP) , using a contract manufacturer or opting for private label products. You need to define also which route suits you at launch and mention any plans to switch model later on.

Each model has its pros and cons depending on your mission and vision, as well as implications for important aspects of your business such as distribution, logistics, financing, and contractual obligations to retailers who stock your brand. How many units of products do you envisage creating a year? Which model suits your entrepreneurial ambitions and lifestyle? As you can see, your business model and manufacturing model go hand in hand. Having an end goal in sight is critical to shaping your overall business plan, the amount of capital you need to raise and the way you conduct your day-to-day operations.

There is no right or wrong choice here, but ensure you know the implications of whichever route your opt for. It might sound perfect making your own products at home in small artisanal batches, but we do know of beauty entrepreneurs who find their business sky rockets faster than they imagined. They then play catch up trying to find and fund outsourced manufacturing so they don’t let retail stockists down. This is a critical area of your business plan and needs you to consider your vision and ethos, as well as think about your own time, hiring staff, and your overall financial situation.

Step 7: Your retail strategy

We’ve seen many indie beauty entrepreneurs think they can sell direct to consumer from their website alone. To do this successfully, you need to invest in becoming a proficient digital marketer – or outsource the role. It can be tempting at the outset to want to sell directly from your own website because your keep all the profit yourself. However, although you receive lower profit margins by having your products stocked in stores and e-stores, retailers can help get your products sold and your brand known as they have a ready customer market; whereas you are unknown and have to build awareness of your brand from scratch.

The work you have done so far in defining your niche, customers, competitors and product range should indicate which retailers suit your brand best. Will your brand fit into the mass, so-called ‘masstige’, premium or luxury retail categories? And which retailers do you hope will stock your brand? What are their likely margins and what implications does this have for your manufacturing model and financial forecasts? Will you also work with distributors in certain markets, especially overseas, and again, how do their margins affect your bottom line?

You must address all these questions and more in your beauty business plan . It is no good working out how and where to sell once your products are all stacked in boxes in your living room or at a warehouse!

Step 8: Your funding

We might have left finances to last, but finding the money to fund your business is an issue that dominates your entire business plan. As you’ve seen, each previous step has financial implications. As we mentioned in our post on how to start a cosmetic business from home , you won’t be able to run a successful beauty brand without having a firm grip on finances. Having sound plans for raising finance at various junctures in your business is sound business practice.

Your business plan needs to cover the different types of funding options available to you now and in the future, whether ‘love money’ loaned from friends and family, bank loans or other sources such as crowdfunding. it needs to look at short-term and long-term sources of finance. You need to understand and pre-empt what your potential investors will ask you about financing and demonstrate in your business plan that you and your business are worth investing in.

Step 9: Your financial forecast

If you are reading this, it is likely you are thinking of starting an indie beauty business. As business plans are best written in the first year of your beauty business, you may well be pre-revenue when you draft it – or need it when pitching to investors. You may not have sales yet, but you can still show some key figures on the size of your market and your brand’s potential.

To introduce your financial forecast, you should include a timeline showing your milestones, such as when you started, your key achievements, any brand or packaging development, what stage you are at now, i.e. do you have a product in creation and how much have you invested or fund-raised so far? If you are already selling, then you can show how much investment has gone into the company already, what returns and sales you have and what your financial projections are.

There will be a need for you to factor in expenses you hadn’t thought of. One such ‘hidden’ expense we see many beauty entrepreneurs fail to predict is the need to cover retailers’ promotions. Stores generally expect you to contribute to their promotions of your products. Cashflow is everything in a business, even one selling successfully. You may face shortfalls of cash while waiting for retailers to pay you. That time lag means your day-to-day business can grind to a halt if your cash is tied up in stock and you have nothing to cover buying in more raw materials to keep production going or to cover promotions or seasonal campaigns.

As you can see, financial forecasting is about your day-to-day business, and this alone is one reason you need to revisit your business plan frequently. You need to keep an eye on your profit and loss sheets and map the trends monthly. Learn as much as you can yourself about financial forecasting and measuring your business’ financial health. Having an accountant or financial expert assist with this information can help you be better prepared both day to day and when talking about your finances to potential investors.

10: What to do with your plan now

Congratulate yourself. You have made it through the first draft of your business plan – or roadmap. But, now comes perhaps the hardest step of all; that of doing something useful with your business plan, as opposed to archiving it in some filing cabinet. This is a plan to revisit and adjust, and to assess your business’ health and performance against. It is not a document to present to banks and potential investors at the start of your business journey and then forget all about.

So, what exactly do you need to look at it for, and how often? Let’s take just a few examples of areas you will need to review.

First, you need to revisit your financial forecast monthly. See how your budgeting is measuring up against actual sales and expenses. Are things on track? Either way, yes or no, you will have a benchmark against which to measure your current business health. This information will guide you as you go forward.

Then, revisit your competitors and the overall market situation. How have things changed and how might this affect your product range, pricing or development? Be aware that you need time to get established in your market. Knee-jerk reactions can be costly. But use your plan to monitor things.

Examples of areas to review annually are your mission, vision and niche. Was your research when drafting the plan accurate? Have you proved the concept of your brand and product range? Access to a mastermind group of like-minded business founders, even in different sectors, or a mentor can help you work through any changes you think are necessary to your core statements. Again, think these through basing decisions on financials too.

Pre-enrol in a Formula Botanica course and learn how to start a cosmetic business

We hope our points have given you the outline of what you need in to think through in starting a beauty business. If you have a mission to create a beauty brand that’s bigger than yourself – a skincare brand, haircare line or makeup range that changes people lives – we can help you learn how to formulate your own products and all about bringing a brand to market.

Pre-enrol now in our Diploma in Beauty Brand Business Management – the ultimate online training programme in starting or growing your indie beauty brand. We like to refer to it as a Beauty Brand MBA. It is a combination of award-winning teaching materials and a web summit with 30+ influential speakers drawn from the best in the beauty and business community.

Or why not pre-enrol on one of our formulation diplomas and courses in skincare, haircare and cosmetic science to change your life through natural formulation? All our courses are fun and empowering and can be career changing.

Your start-up costs with a beauty business vary according to where you set your sights and relate very much to your personal goals and circumstances and not only to current funds and cash flow. The ballpark figure you find is around US $20,000 or similar in Euros. If you wish to outsource, initial start-up costs are high as most contract manufacturers require large minimum order quantities. Similarly, your branding and packaging also rack up costs especially if you are aiming at the more luxury end of the market. Writing a business plan to help you think through all the variables can give you a clearer idea of your beauty business start up costs and help you plan finances as your business grows. You can start on a small budget by making product at home to sell at local markets. Work out your personal goals and lifestyle needs first to have an idea of what costs you will face.

Indie beauty is flourishing and ever more skincare entrepreneurs find a niche and enter the market. But, finding a niche that resonates with customers is key to defining what type of beauty business to launch. Being clean, green, natural or even organic is not enough these days to necessarily differentiate your potential beauty business. Think carefully about how your beauty products will resolve the issues and fulfill the needs of a clear segment of consumers. Do not be all things all to people. By researching for and writing a beauty brand business plan, you will shape your ideas and define a viable product offer, customer base and route to market.

Join us at Formula Botanica, where tens of thousands of students and followers take our free and paid online courses to learn how to formulate organic skincare and haircare for themselves or to sell and also how to set up a beauty brand and business.

Leave us a comment

Liz Ayling | Formula Botanica

Liz is Formula Botanica’s Content Coordinator and joined our team in August 2020. Liz worked as a professional blogger, journalist and site developer for many years and was also part of the Formula Botanica student community. Read more about the Formula Botanica Team .

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How to write a business plan for a beauty salon?

beauty salon business plan

Creating a business plan for a beauty salon is an essential process for any entrepreneur. It serves as a roadmap that outlines the necessary steps to be taken to start or grow the business, the resources required, and the anticipated financial outcomes. It should be crafted with method and confidence.

This guide is designed to provide you with the tools and knowledge necessary for creating a beauty salon business plan, covering why it is so important both when starting up and running an established business, what should be included in your plan, how it should be structured, what tools should be used to save time and avoid errors, and other helpful tips.

We have a lot to cover, so let's get to it!

In this guide:

Why write a business plan for a beauty salon?

  • What information is needed to create a business plan for a beauty salon?
  • What goes in the financial forecast for a beauty salon?
  • What goes in the written part of a beauty salon business plan?
  • What tool can I use to write my beauty salon business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a beauty salon business plan is so crucial.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your beauty salon. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your beauty salon to be in the next three to five years.

Once you have a clear destination for your beauty salon, you'll focus on three key areas:

  • Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
  • Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
  • Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your beauty salon's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your beauty salon business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your beauty salon's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

Whether you are a startup or an existing business, writing a detailed beauty salon business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your beauty salon has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a beauty salon, let's take a look at what information is needed to create one.

Information needed to create a business plan for a beauty salon

Drafting a beauty salon business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a beauty salon

Carrying out market research before writing a business plan for a beauty salon is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

You may find that customers prefer organic, natural beauty products, and may be willing to pay a premium for them. Additionally, research might reveal that customers might be looking for more affordable, quick treatments that can be done in-salon, such as express facials or microdermabrasion.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your beauty salon.

Developing the marketing plan for a beauty salon

Before delving into your beauty salon business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and capital expenditure requirements of a beauty salon

Whether you are starting or expanding a beauty salon, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

A beauty salon might incur staffing costs such as wages for a hairdresser, a beautician, and a receptionist. Additionally, they might have to purchase equipment such as hair clippers, hair dryers, and salon chairs. They may also need to purchase products such as shampoos, conditioners, and styling products.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your beauty salon, it is time to start creating your financial forecast.

What goes into your beauty salon's financial forecast?

The objective of the financial forecast of your beauty salon's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a beauty salon are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a beauty salon shows how much revenue and profit your business is expected to make in the future.

example of projected profit and loss statement in a beauty salon business plan

A healthy beauty salon's P&L statement should show:

  • Sales growing at (minimum) or above (better) inflation
  • Stable (minimum) or expanding (better) profit margins
  • A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established beauty salon.

The forecasted balance sheet of your beauty salon

The projected balance sheet of your beauty salon will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

  • Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
  • Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

projected balance sheet in a beauty salon business plan example

Analysing your beauty salon projected balance sheet provides an understanding of your beauty salon's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your beauty salon's liquidity and solvency:

  • A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
  • A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The cash flow forecast

As we've seen earlier in this guide, monitoring future cash flows is the key to success and the only way of ensuring that your beauty salon has enough cash to operate.

As you can expect showing future cash flows is the main role of the cash flow forecast in your beauty salon business plan.

example of projected cash flow forecast in a beauty salon business plan

It is best practice to organise the cash flow statement by nature in order to show the cash impact of the following areas:

  • Cash flow generated from operations: the operating cash flow shows how much cash is generated or consumed by the business's commercial activities
  • Cash flow from investing activities: the investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.) either to maintain the business's equipment or to expand its capabilities
  • Cash flow from financing activities: the financing cash flow shows how much cash is raised or distributed to financiers

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

Your beauty salon business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan, also known as a sources and uses table, is a valuable resource to have in your business plan when starting your beauty salon as it reveals the origins of the money needed to establish the business (sources) and how it will be allocated (uses).

beauty salon business plan: sources & uses example

Having this table helps show what costs are involved in setting up your beauty salon, how risks are shared between founders, investors and lenders, and what the starting cash position will be. This cash position needs to be sufficient to sustain operations until the business reaches a break-even point.

Now that you have a clear understanding of what goes into the financial forecast of your beauty salon business plan, let's shift our focus to the written part of the plan.

The written part of a beauty salon business plan

The written part of the business plan is where you will explain what your business does and how it operates, what your target market is, whom you compete against, and what strategy you will put in place to seize the commercial opportunity you've identified.

Having this context is key for the reader to form a view on whether or not they believe that your plan is achievable and the numbers in your forecast realistic.

The written part of a beauty salon business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your beauty salon's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your beauty salon's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

As you build your beauty salon business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your beauty salon, you may emphasize its accessibility to potential customers. It could be located in a bustling area with plenty of foot traffic, as well as near public transportation hubs. You might also highlight the local amenities, such as shopping centers, restaurants, and entertainment venues, to demonstrate the potential for your beauty salon to draw customers from the surrounding area. Additionally, the local demographics could be a selling point, as you may be able to point to high incomes and a high concentration of people with disposable income as an indication of the potential success of your beauty salon.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your beauty salon business plan should include a detailed description of what your company sells to its customers. 

For example, your beauty salon may offer haircuts, hair coloring, and makeup services to its customers. Haircuts allow customers to obtain a new look that can help them to feel more confident and attractive. Hair coloring services can help customers to change their hair colors to better match their skin tone or to try a different look. Makeup services can help customers to enhance their facial features and to achieve a desired look.

The reader will want to understand what makes your beauty salon unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When outlining your market analysis in the beauty salon business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your beauty salon, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your beauty salon targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include young professional women. These women typically have a higher disposable income and are willing to invest in their personal beauty and appearance. They might look for services such as manicures, pedicures, facials, and hair care.

In the competition subsection, introduce your main competitors and explain what sets your beauty salon apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your beauty salon.

5. The strategy section

When writing the strategy section of a business plan for your beauty salon, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your beauty salon could face the risk of theft. For instance, expensive equipment or products may be stolen, leaving your salon out of pocket and unable to operate. Additionally, you could face the risk of damage to your property. For instance, a fire or natural disaster could cause significant damage to your buildings, equipment, and products, making it difficult for you to continue operating.

6. The operations section

The operations of your beauty salon must be presented in detail in your business plan.

Begin by addressing your staff, specifying the main roles and your recruitment plan to support the anticipated growth. Outline the qualifications and experience needed for each role and discuss your recruitment strategies, which may involve using job boards, referrals, or headhunters.

Next, clearly state your beauty salon's operating hours, allowing the reader to gauge the adequacy of your staffing levels. Additionally, mention any considerations for varying opening times during peak seasons and your approach to handling customer queries outside regular operating hours.

The key assets and intellectual property (IP) required to run your business should also be highlighted. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, ensure they are well-documented in this section.

You may have key assets such as staff and equipment, which could be seen as intellectual property. Additionally, the beauty salon may also have a unique name, logo, or slogan that is associated with the business, as well as a unique selection of services and treatments that could be seen as part of the salon's intellectual property.

Finally, provide a comprehensive list of suppliers you intend to collaborate with, along with a breakdown of their services and main commercial terms, such as price, payment terms, break clauses and contract duration. Investors often seek insight into the reasons behind your supplier choices, which may include a preference for higher-quality products or established relationships from past ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a beauty salon business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my beauty salon's business plan?

In this section, we will be reviewing the two main options for writing a beauty salon business plan efficiently:

  • Using specialized software,
  • Outsourcing the drafting to the business plan writer.

Using an online business plan software for your beauty salon's business plan

Using online business planning software is the most efficient and modern way to create a beauty salon business plan.

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your beauty salon's business plan

Outsourcing your beauty salon business plan to a business plan writer can also be a viable option.

Business plan writers are skilled in creating error-free business plans and accurate financial forecasts. Moreover, hiring a consultant can save you valuable time, allowing you to focus on day-to-day business operations.

However, it's essential to be aware that hiring business plan writers will be expensive, as you're not only paying for their time but also the software they use and their profit margin.

Based on experience, you should budget at least £1.5k ($2.0k) excluding tax for a comprehensive business plan, and more if you require changes after initial discussions with lenders or investors.

Also, exercise caution when seeking investment. Investors prefer their funds to be directed towards business growth rather than spent on consulting fees. Therefore, the amount you spend on business plan writing services and other consulting services should be insignificant compared to the amount raised.

Keep in mind that one drawback is that you usually don't own the business plan itself; you only receive the output, while the actual document is saved in the consultant's business planning software. This can make it challenging to update the document without retaining the consultant's services.

For these reasons, carefully consider outsourcing your beauty salon business plan to a business plan writer, weighing the advantages and disadvantages of seeking outside assistance.

Why not create your beauty salon's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a beauty salon business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my beauty salon business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

  • Word processors don't include instructions and examples for each part of your business plan
  • Word processors don't update your numbers automatically when they change in your forecast
  • Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a beauty salon business plan for some entrepreneurs, it is by far not the best or most efficient solution.

  • Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
  • A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
  • A business plan has 2 main parts: a financial forecast outlining the funding requirements of your beauty salon and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your beauty salon business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

  • How to write a business plan to secure a bank loan?
  • Key steps to write a business plan?
  • Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing a beauty salon? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Free Hair and Beauty Salon Sample Business Plan PDF

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Elon Glucklich

6 min. read

Updated February 7, 2024

Looking for a free,  downloadable hair and beauty salon sample business plan Word doc  or  PDF  to help you create a business plan of your own? Bplans has you covered.

Keep in mind that you don’t need to find a sample business plan that exactly matches your business. Whether you’re launching an upscale, full-service salon in a bustling city or a neighborhood barbershop, the details will be different, but the bones of the plan will be the same.

Are you writing a business plan for your salon because you’re seeking a loan? Is your primary concern building a clear roadmap for growth? Either way, you’re going to want to edit and customize it so it fits your particular company.

No two salons are alike. Your business model will be different if you’re renting space to independent hairstylists, rather than taking on employees, for example. So take the time to create your own financial forecasts and do enough market research so you have a solid plan for success.

  • What should you include in a hair and beauty salon business plan?

Your hair and beauty salon business plan doesn’t need to be hundreds of pages—keep it as short and concise as you can. You’ll probably want to include each of these sections:

  • Executive summary
  • Company summary and funding needs
  • Products and services
  • Marketing plan
  • Management team
  • Financial plan

One of the things that makes a salon business plan different from some service-based business plans is that you might decide to offer a combination of products and services.

Maybe you’ll sell shampoo, beard oil, or other cosmetics and beauty products, in addition to offering services like haircuts, manicures, or massages. If that’s the case, make sure you include your ideas for upselling products to customers to increase the value of every appointment you book.

Here’s an example of a salon business plan outline.

Hair and beauty salon sample business plan outline.

What’s your biggest business challenge right now?

  • The 7 elements of an effective hair and beauty salon business plan

1. Executive Summary

The  executive summary  provides a high-level overview of your business plan. It should outline the objectives of your hair and beauty salon, such as to offer high-quality services, to expand the client base, or to break into a new market.

Your salon’s mission statement should describe its purpose and what sets it apart from competitors. For example, you may aim to offer a personalized experience for each customer or provide eco-friendly hair and beauty services.

The keys to success are the factors that will help your salon thrive. These may include a prime location, hiring experienced staff, excellent customer service, or a unique product and service range.

2. Company Summary and Funding Needs

The company summary offers a detailed overview of your salon, including its legal structure , location, and history. Also, it highlights your salon’s funding needs if you are seeking financial support.

Clearly state how much funding you need, what you will use it for, and how it will benefit the salon. For instance, you may need funds to renovate the premises, purchase equipment, or boost marketing efforts.

3. Salon Products and Services

This section should detail the products and services your hair or beauty salon will offer. These may include haircuts, hair treatments, manicures, pedicures, massages, and beauty treatments.

If you plan to retail beauty products such as shampoos, conditioners, or skin care items, include this information too. Highlight any unique services or products that differentiate your salon from competitors.

4. Salon Marketing Plan and Analysis

Your marketing plan should outline the strategies you will use to attract and retain customers. These strategies might include social media advertising, loyalty programs, partnerships with local businesses, and special promotions.

Additionally, you should conduct a thorough market analysis. Understand your target customers, their preferences, and their spending habits. Identify your competitors, their strengths and weaknesses, and how you can differentiate your salon.

5. Salon Management Team

The management team section provides information about the salon’s key personnel. This could include the salon owner, managers, stylists, beauticians, and other staff members. Highlight their roles, responsibilities, qualifications, and experience.

If you plan to rent chairs to independent stylists rather than hiring employees, describe how this arrangement will work and the advantages it offers for your business.

6. Financial Plan and Forecasts

Your financial plan should present detailed financial projections, including revenue, costs, and profitability. Include a cash flow statement, income statement, and balance sheet. This section should clearly demonstrate the salon’s potential profitability and financial viability.

Also, outline your pricing strategy. How have you priced your services and products, and how do these prices compare with competitors? What are your wage costs, and how will they affect your profitability?

7. Appendix

The appendix includes any additional supporting documents that complement your business plan. This might be market research data, lease agreements, employee contracts, or licensing and permit documents.

While not always necessary, the appendix can provide valuable context and proof to support your business plan’s content.

  • Crafting a Successful Salon Business Plan: Key Considerations

Understanding your target clientele’s needs is crucial to writing a hair or beauty salon business plan that you can put into action. To ensure your business plan is the foundation of a growing operation rather than just checking boxes, ask yourself whether you’re taking these considerations into account.

1. Comprehensive Services Offering

In the beauty industry, customer preferences vary significantly, and staying versatile in your offerings can help cater to a broader clientele. Include a wide range of services that cater to different demographics. You may also consider offering unique or specialized services that distinguish your salon from others.

2. Pricing Strategy

Pricing can make or break your salon. Competitive pricing attracts customers, but your pricing should also cover your costs and ensure profitability. Effective market research can help you understand the average cost of services in your area, which you can use to set your prices competitively.

3. Salon Atmosphere

The ambiance of a salon plays a significant role in attracting and retaining customers. Consider factors like décor, cleanliness, and customer service when planning your salon.

4. Staff Training and Expertise

Quality service is crucial in the hair and beauty industry since word-of-mouth exposure from existing clients is a major driver of new business. Investing in ongoing staff training ensures that your team stays updated with the latest trends, techniques, and customer service skills.

5. Digital Presence

Although word of mouth is one business driver, many of today’s customers research online before visiting a salon. Having a strong online presence, including a well-designed website, effective search engine optimization and active social media accounts, can significantly boost your business.

  • Download your free hair and beauty salon sample business plan PDF

Download this  hair and beauty salon sample business plan PDF  for free right now, or visit Bplans’ gallery of more than  550 sample business plans  if you’re looking for more options.

There are  plenty of reasons  salon business owners can benefit from  writing a business plan —you’ll need one if you’re seeking a loan or investment.

Even if you’re not seeking funding, the process of thinking through every aspect of your business will help you make sure you’re not overlooking anything critical as you grow.

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See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Elon Glucklich

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

how to write a business plan for a cosmetology school

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how to write a business plan for a cosmetology school

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  1. How to Write a Business Plan Step by Step l INTRODUCTION TO BUSINESS PLAN WRITING

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  1. Writing a Cosmetology School Business Plan [Sample Template]

    Steps on How to Write a Cosmetology School Business Plan Executive Summary House of Nefertiti is a cosmetology school established in the city of Austin, Texas to provide its students quality education using the latest technology available in this modern age.

  2. How to Open a Cosmetology School in 2023 [Business Plan]

    How to Start a Beauty School [Business Plan] Beauty schools are trade schools, which are sometimes also called vocational or technical schools. These schools are non-degree schools that can provide diplomas, certifications, or even associate degrees, depending on what type of trade program is completed.

  3. 10 Step Guide: How to Start a Cosmetology School

    Conduct Market Research Before diving into the process of starting a cosmetology school, it is crucial to conduct thorough market research. This involves analyzing the local demand for cosmetology education, evaluating the competition, and identifying your target audience.

  4. Master the Art of Writing a Cosmetology School Business Plan in 9 Steps!

    How To Write a Business Plan for Cosmetology School in 9 Steps: Checklist August 18, 2023 By Henry Sheykin Resources On Cosmetology School Financial Model Business Plan Value Proposition One-Page Business Plan SWOT Canvas Are you passionate about the beauty industry and dream of helping others pursue their cosmetology career?

  5. Starting a Beauty & Cosmetology School

    A cosmetology school business plan includes every minor and major detail of how your business structure will look like; including licenses you need to obtain to run the business, capital required to set up the school ( because like any other school, setting up a cosmetology school can be quite expensive ), how you intend to raise the capital, wh...

  6. Cosmetology School: A Profitable Venture

    Business Plan Value Proposition One-Page Business Plan SWOT Canvas Are you ready to dive into the world of cosmetology school business? If you've been dreaming of a career in the beauty industry, Natural Beauty Academy in Los Angeles, California, is here to make your dreams a reality.

  7. Crafting a Winning Beauty School Business Plan: Example & Sample

    Craft a solid beauty school business flat with our example and sample templates. Create a top-notch scheme to succeed in this lucrative industry and make your mark. Start your journey to success available. Treasury Models. Business Plans. Tools. Pitch Decks; Blog. Continue. 0.

  8. How To Write a Business Plan for Beauty School in 9 Steps: Checklist

    What sets you apart? Is it your comprehensive curriculum, experienced instructors, or industry connections? Define your USP and leverage it in your marketing efforts. Your mission statement should clearly outline your beauty school's values, goals, and commitment to excellence.

  9. How to Successfully Start a Cosmetology Schools Business

    The first step in starting a Cosmetology Schools business is to create an effective business plan that outlines your vision and objectives. This should take into account factors like location, target market, and competition among others.

  10. How to Write a Cosmetology Business Plan

    The first step in writing a plan for your cosmetology business is to determine what you want to do. This includes formulating your vision, and deciding on an overall direction and what will motivate you to go to work every day.

  11. Cosmetology School Business Plan [Sample Template for 2023]

    Do you need to write a business plan for a beauty school? If YES, here is a detailed sample cosmetology school business plan template ... A Sample Cosmetology School Business Plan Template. Graphic of Content. 1. Industry Company; 2. Direktor Summary. 3. Our Products and Aids; 4. You Mission and Vision Statement; 5. Job Roles and ...

  12. Beauty Salon Business Plan Template & Guide [Updated 2024]

    1. Executive Summary 2. Company Overview 3. Industry Analysis 4. Customer Analysis 5. Competitive Analysis 6. Marketing Plan 7. Operations Plan 8. Management Team 9. Financial Plan 10. Appendix Next Section: Executive Summary > Beauty and Hair Salon Business Plan FAQs What Is the Easiest Way to Complete My Beauty Salon Business Plan?

  13. Craft a Winning Beauty School Business Plan: Step-by-Step Template

    Hither belong 7 steps toward help you write a successful salon business plan. Products & Services Problem Worthy Solving. One of the biggest problems our target customer base facets is the high cost of beauty education. Traditional beauty schools offer full-time programs that require a large open investment, making it difficult for students who ...

  14. Progressive Business Plan for a Cosmetology School: A Fill-in-the-Blank

    Progressive Business Plan for a Cosmetology School: A Fill-in-the-Blank Template for a Beauty School - Kindle edition by Chiaffarano MBA, Nat. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Progressive Business Plan for a Cosmetology School: A Fill-in-the-Blank Template for a Beauty School.

  15. How to Write a Beauty Salon Business Plan: Complete Guide

    Beauty Salon 5-Year Financial Projections. In addition to startup costs, you will now need to build a solid 5-year financial model as part of your business plan for your beauty salon. Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

  16. Starting a Beauty & Cosmetology School

    You can start a beauty and cosmetology school. Although beauty and cosmetology are two different fields since beauty veils aspects like pins, hair making and getting, barbing of hair, cosmetology focuses more on cosmetics and fixed makeup. Do you need to write a business flat for a beauty school? If YE, here is ampere detailed sample ...

  17. Master Cosmetology Business Planning: 9 Steps Checklist!

    Canvas Are you passionate about cosmetology and considering starting your own business in the beauty industry? Look no further! In this blog post, we will guide you through the essential steps of writing a comprehensive business plan specifically tailored for a cosmetology salon.

  18. Beauty Salon Business Plan Template (2024)

    Below is a salon business plan example to help you create your own beauty salon business plan. Executive Summary Business Overview. Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona that is founded by Jenna Diaz, a local hair stylist and aesthetician that has worked in the industry for over 15 years.

  19. How to Write a Beauty Products Business Plan

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  20. How to write a business plan for a beauty salon?

    A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows. A business plan has 2 main parts: a financial forecast outlining the funding requirements of your beauty salon and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which ...

  21. Free Hair and Beauty Salon Sample Business Plan PDF

    1. Executive Summary The executive summary provides a high-level overview of your business plan. It should outline the objectives of your hair and beauty salon, such as to offer high-quality services, to expand the client base, or to break into a new market.

  22. Business Plan Project for Cosmetology Academy

    Business Plan Project for Cosmetology Academy. 1. Sandy's Cosmetology Academy Brian Rakowski BBM 411, Business Project Wilmington University October 13th, 2013. 2. Sandy's Cosmetology Academy is the leading provider of superior cosmetology education in the Tri-State Area. Our Vision is to become the school known for having the most up-to ...

  23. 10 Tips To Recruit From Beauty Schools

    The employer needs to provide details and take the time to close the deal.". "The thing I can't recommend enough is to say thank you to the faculty in beauty school," Haise says. " Give them gift cards to your salon or send bagels with a service menu for them to choose from. The salon industry needs to share the love with the people ...