How to Create a Winning Project Plan

By Kate Eby | May 25, 2022

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Creating a project plan can be overwhelming, but that doesn’t always have to be the case. We provide the basics steps for how to write a project plan.

In this article, you’ll learn how to write a project plan . You’ll find helpful tips and a downloadable template starter kit so that you don’t have to worry about formatting and can hit the ground running.

What Is a Project Plan?

A project plan is a document that outlines what’s needed to complete a project. This can cover a project scope overview, a budget breakdown, a detailed schedule of deliverables, and a rundown  of potential risks and stakeholders.

A project plan contains much of the same information as a project charter, but includes finalized details and a more specific schedule and budget. Think of a project charter  as the blueprint for your project plan; the charter lays out your intent before the project begins. A project plan maps out the processes necessary to complete it. Your project plan should always be up to date and serve as a source of truth for a project’s status.

How to Write a Project Plan

Writing a project plan starts with finalizing your project information. Create an overview and a scope statement, determine a deliverables schedule, and define a budget. Include a risk management strategy, a communication plan, and any other documents your project needs.

Project planning is fundamentally about balancing the goals, schedule, and costs in a way that demonstrates that you can control the project’s scope. You may consider adopting the use of project planning templates to maintain consistency between projects and build on them over time. 

A project plan also includes all the supporting documents that walk your stakeholders, clients, and team through the project.

1. Write a Project Overview

The overview is a short introduction to the project, not exceeding a page or so in length. Summarize the high-level details, covering project goals, deliverables, success measurements, and dependencies. Include the project’s sponsors and their titles, and name the project. 

Add links to project portals or dashboards to give stakeholders a place to conveniently check on status and to access more detailed documents in the project plan.

Project Overview Statement Template

Download Project Overview Statement Template Microsoft Word | Adobe PDF

Use this template to provide a high-level summary of a project’s goals, scope, risks, schedule, budget, and success metrics. Add links to your company’s risk management plan , a detailed budget, and your project schedule. This template is fully customizable, so you can add or remove text to include only the information you need.

2. Define the Project’s Scope

Outlining your project’s scope is important for controlling scope creep . Define the project’s deliverables and goals. It is just as crucial to highlight what is within a project’s scope as what is outside of it. 

A project’s scope may shift, but consider the changes against the project as a whole and update them in the project plan when approved.

3. Create a Project Schedule

The project schedule should be visual and easy to read, showing how each task contributes to the project’s main goal. Note the people and resources needed for each task and subtask, how long each will take, and the dependencies between them. 

Depending on your project management strategy, you might consider using Gantt charts , Kanban boards , or shared calendars to create the schedule. Whatever you choose, ensure that your project status is updated on the schedule and that tasks are marked when started, completed, or falling behind.

Leave room in your schedule for roadblocks, emergencies, and tasks that may take more time. Consult with your team about how long each task has required in the past and use their feedback to inform the schedule. Create the schedule based on how long the work takes, not how long you wish it would take.

Project Schedule Template

Download Project Schedule Template Microsoft Excel | Google Sheets | Smartsheet

Use this customizable project schedule template to create a visual map of your project’s tasks and phases. The template will use any dates you add to the matrix to create a Gantt chart. You also have space for project notes.

4. Finalize the Project Budget

Your project plan should have the approved spending plan or time-phased budget that lists all costs by time period. Make sure to itemize the budget and keep it as close to reality as possible. Include room in the budget for unforeseen and emergency expenditures, and account for any additional resources you may need. Plan to update it immediately when emergencies arise or when tasks cost more. It is important to know ahead of time what kind of costs need executive approval and to make a plan to get that approval ahead of time.

Project Budget Template

Download Project Budget Template Microsoft Excel | Google Sheets

Use this customizable project budget template to create a detailed, line-item budget for the project. Add labor and materials rates or the fixed cost for each task in your project. The template will automatically calculate the costs and compare your actual budget to your estimates, so it’s easy to tell if you’re going over.

5. Identify a Risk Management Strategy

Make a list of the specific risks your project faces, and outline a strategy to manage them . If your company already has a general risk management plan in place, it may not be necessary to reproduce it in your project plan as long as you highlight the individual risks that apply to your project. Talk to other project managers and your team about the obstacles they faced, and ask for tips for addressing similar challenges.

6. Write a Communication Plan

Create a communication plan to establish how and when you’ll share updates with stakeholders. The plan will list your project’s key stakeholders and team members, as well as their contact information and when they should receive project updates. You can use this document to outline the kinds of updates each stakeholder wishes to receive, and map out a schedule for planned meetings and reports.

Project Communication Plan Template

Download Project Communication Plan Template Microsoft Word | Adobe PDF | Google Docs

Download this project communication plan template to document your key stakeholders’ contact details and their preferred contact style and frequency. Input your communication goals and customize the plan to include scheduled meetings, progress reports, and status reports.

7. Finalize All Documents and Get Sponsor Approval

The final project plan should include all of the information above and any additional documents that might be relevant to your particular project. 

Additional elements you might include in a project plan include the following:

  • A link to your project charter
  • A quality assurance plan
  • Your work breakdown structure
  • Your project management methodology or framework
  • Links and access to necessary permits and certifications

Present the final plan to your sponsor and get their approval. If they request any changes, take this opportunity to make them.

8. Save and Share Your Plan

Once you’ve approved your project plan, save it in a centralized, easily accessible location, and share it with project stakeholders and your team. Ensure that all schedule and budget documents are updated regularly so that the project plan always accurately reflects your project’s status. Any critical changes to the plan itself should only be adjusted through the approved change control and management process.

Tips for Writing a Good Project Plan

Writing a good project plan begins with good organization. Use templates and software to keep your plan up to date and accessible. 

Follow these tips for writing a good project plan:

  • Write Clearly: Don’t complicate the plan with details that your audience already knows, such as your organization’s existing risk management or change control policies . Provide the information that your readers need to know about the specific project, not the entire company.
  • Use Formatting and Be Specific: Some people will skim the plan, while others will pore over every detail. To make it consumable for all, use visual charts for schedules and budgets, bullet points for lists, and bold fonts to highlight important details. The skimmers will get the high-level information they need, and the detail-oriented will be able to drill down into the information they want.
  • Keep It Updated: Even though the project plan contains a series of documents, don’t let it become something that stakeholders ignore or forget because it no longer has relevant information. Use an updated project plan to maintain support and enthusiasm for the work ahead. 
  • Use Your Project Charter: The project charter is the basis for your project plan. A detailed project charter includes similar information. Build off of the speculative schedules and budgets you already created.
  • Use Templates and Software: Using project plan templates for your project plan documents is a great way to ensure consistency between teams and projects. Many project management software solutions also provide methods for creating, organizing, and sharing project plan information as well.
  • Involve Your Team: Make sure to talk with your team before the project starts. They are the people who ensure the project succeeds, so get their input and buy-in during the planning process. They will likely have insight that you do not, and they will ask questions that will surface important details. Involving your team in the planning process also builds trust, as they feel closer to the project and more invested in its success.

Project Plan Starter Kit

Project plan starter kit

Download Project Plan Starter Kit

We’ve collected the templates above to create a project plan starter kit that makes it easy to write your own project plan. In this kit, you’ll find customizable templates to create a project overview, a project budget, a detailed schedule, and a communication plan. Together, these documents form the foundation of a solid project plan and will help get your project off the ground.

Use Smartsheet Project Management Tools to Create and Implement Your Project Plan

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

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Learn all about gantt charts and how to use them to manage projects more easily.

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How to Create a Realistic Project Plan with Templates & Examples

starting a business project plan

As a project manager, a huge part of your role is to write project plans that help you keep projects on track. But that’s not all a project plan should do. 

A project plan is arguably the most important document you’ll create for a project. At its core, a plan should communicate your project approach and the process your team will use to manage the project according to scope.

Let’s take a closer look at how you can develop a rock-solid planning process that guides your team and projects to success.

What is a project plan?

Project plan example: what to include, why you should always write a project plan, 5 steps to an effective project planning process, how to create a project plan in teamgantt, free project plan templates.

A project plan is a document that maps out the tasks, effort, timing, and resources needed to meet project goals within a predefined scope. It’s often presented in the form of a gantt chart because it’s easy to visualize the project timeline and ensure work stays on track.

Any solid project management plan should answer the following questions:

  • What are the major deliverables?
  • How will we get to those deliverables and the deadline?
  • Who’s on the project team, and what role will they play in those deliverables?
  • Which stakeholders need to provide feedback on deliverables, and when?
  • When will the team meet milestones?

A project plan communicates this information in a simple, straightforward way so everyone clearly understands the objectives and how they contribute to project success. It may also be accompanied by other planning documents, such as a project charter , risk assessment , or communication plan .

While no two project plans are alike, they all share the same common building blocks. Be sure to include the following components in any project plan you create:

  • Project tasks : A detailed list of work to be done organized by project phase, process step, or work group
  • Project schedule : A visual timeline of task start dates, durations, and deadlines, with clear progress indicators
  • Key milestones : Major events, dates, decisions, and deliverables used for tracking forward progress
  • Dependencies : A line connecting tasks that need to happen in a certain order
  • Resources : Assignments that indicate the person or team responsible for completing a task

Here’s a simple example of what a project plan looks like with these basic elements highlighted:

An example of a project plan in gantt chart format with the following components highlighted: project tasks, project schedule, key milestones, dependencies, and resources.

Some people don’t understand the power of a good project plan. If you feel pressured to skip the plan and jump right into the work, remind your team and stakeholders that having a plan benefits everyone by making it easier to:

  • Build consensus before work begins : A detailed project plan ensures everyone has a clear understanding of—and agrees on—the overall process, scope, staffing, and even communications from the outset. That goes a long way in keeping project confusion and pop-up requests from gumming up the works.
  • Avoid scheduling conflicts : Project plans enable you to organize tasks so it’s clear who's responsible for what and when. If your team is juggling multiple projects, you can cross-reference other plans to see who’s available to take on new work before committing to a timeline.
  • Monitor project goals and scope : When new tasks creep in, it’s easy to lose sight of the original objectives. Spelling out the work you need to complete in a time-based plan keeps project goals front and center so you can ensure project scope stays intact.  ‍
  • Hold your team and stakeholders accountable : A good project plan sets expectations around the process and pacing you'll follow each step of the way. When plans are shared with teams and stakeholders, it keeps folks honest about what is—or isn’t—happening and forces you to resolve issues in a timely way.

Poor planning can lead to some pretty ugly consequences—from missed deadlines and budget overages to team burnout and client frustration. That’s why it’s important to establish a solid process you can use to plan any project. 

Planning a project doesn’t have to be difficult. These basic project planning steps can help you write a plan that’s both realistic and on target.

A chart that outlines 5 steps of the project planning process: 1. Discover & define; 2. Outline & draft; 3. Formalize & format; 4. Present & confirm; 5. Execute & adjust

  • Start with project discovery & definition
  • Draft a rough outline of your plan
  • Formalize your project management plan
  • Present & confirm your plan
  • Execute your plan & adjust as needed

Step 1: Start with project discovery and definition

A project plan is more than a dry document with dates. It’s the story of your project, and you don’t want it to be a tall tale! So make sure you know all the facts before you start creating a project plan.

Understand the project scope and value

Understanding the ins and outs of the project will help you determine the best process and identify any snags that might get in the way of success. Conduct your own research to dig deeper on:

  • Project goals and outcomes
  • Partnerships and outlying dependencies
  • Potential issues and risks

Review the scope of work , and dive into any documents or communications relevant to the project (maybe an RFP or notes from sales calls or client meetings). Be thorough in your research to uncover critical project details, and ask thoughtful questions before you commit to anything. 

Interview key stakeholders

If you want to dazzle stakeholders with a stellar project delivery, you’ve got to know how they work and what they expect. Schedule time with your main project contact, and ask them some tough questions about process, organizational politics, and general risks before creating a project plan. 

This will give project stakeholders confidence that your team has the experience to handle any difficult personality or situation. It also shows you care about the success of the project from the start.

Be sure to discuss these things with your stakeholders:

  • Product ownership and the decision-making process
  • Stakeholder interest/involvement levels
  • Key outages, meetings, deadlines, and driving factors
  • Related or similar projects, goals, and outcomes
  • The best way to communicate with partners and stakeholders

See a list of sample interview questions to ask stakeholders so you can develop better project plans.

Get to know your team

The last step in the research phase is to take time to learn more about the people who’ll be responsible for the work. Sit down with your team and get to know their:

  • Collaboration and communication styles
  • Availability and workload

Understanding these basics about your team will help you craft a thoughtful plan that takes their work styles and bandwidth into consideration. After all, a happy team delivers better projects.

Step 2: Draft a rough outline of your plan

Now that you’ve gathered the basic project details, the next step is to knock out a rough draft of your plan. Take some time to think about the discussions you had in the pre-planning phase and the approach your team might take to meet the project goals.

Sketch out the main components of your project plan

Sit down with a pen and paper (or a whiteboard), and outline how the project should work at a high level. Be sure you have a calendar close by to check dates.

If you’re at a loss for where to begin, start with the who, what, when, and how of the project. A first outline can be very rough and might look something like a work breakdown structure . Make sure your project outline includes the following components:

  • Deliverables and the tasks required to create them
  • Your client’s approval process
  • Timeframes associated with tasks/deliverables
  • Ideas on resources needed for tasks/deliverables
  • A list of the assumptions you’re making in the plan
  • A list of absolutes as they relate to the project budget and/or deadlines

Considering these elements will help you avoid surprises—or at least minimize them. And remember, you’re doing this as a draft so you can use it as a conversation-starter for your team. It’s not final yet!

Get input from your team on process, effort, and timing

You don’t want to put yourself or your team in an awkward position by not coming to a consensus on the approach before presenting it to your client. That's why a project manager can’t be the only one writing a project plan.

Once you’ve created a basic project outline, take those rough ideas and considerations to your team. This enables you to invite discussion about what might work rather than simply dictating a process. After all, every project must begin with clear communication of the project goals and the effort required to meet them. 

Be sure to get input from your team on how they can complete the tasks at hand without killing the budget and the team’s morale. As a project manager, you can decide on Agile vs. Waterfall approaches , but when it comes down to it, you need to know that the team can realistically execute the plan.

You can also use this review time to question your own thinking and push the team to take a new approach to the work. For example, if you’re working on a digital product, could designers start creating visual concepts while the wireframes are being developed? Or can you have two resources working on the same task at once?

Running ideas by the team and having an open dialogue about the approach not only helps you build a more accurate project plan. It gets everyone thinking about the project in the same terms. This type of buy-in and communication builds trust and gets people excited about working together to solve a goal. It can work wonders for the greater good of your team and project.

Step 3: Formalize your project management plan

You should feel comfortable enough at this point to put together a rock-solid project schedule using whatever tool works for you. 

Build out a detailed project schedule that’s easy to read

Any good online project planning tool will help you formalize your thoughts and lay them out in a consistent, visual format that’s easy to follow and track. (Ahem, TeamGantt works nicely for a lot of happy customers. ) 

Make sure tasks have clear start and end dates so there’s no question when work needs to happen to hit project deadlines. Organize work into phases, and use labels and/or color-coding to improve scannability. The easier your project plan is to understand at a glance, the better!

See how to create a project plan in TeamGantt

Consider how your team likes to work

Be as flexible as possible when it comes to how your project plan is presented. There's no absolute when it comes to how to format your plan as long as you and your team understand what goes into one.

Remember, people absorb information differently. While you might be partial to a gantt chart, others might prefer to view tasks in a list, calendar, or even a kanban board. You can make all of those variations work if you’ve taken the steps to create a solid plan.

For example, here’s an Agile project plan we built that lists each sprint as its own task group with milestones for sprint planning and deployment.

Agile project plan example with 2 sprints scheduled on a timeline

And here’s what that same project plan looks like if you turn it into a kanban board in TeamGantt. Simply click the Board tab and set up your columns so your team can manage their daily workflows more easily.

Sample Agile project plan in a kanban board view with columns for to do, in progress, and done

If your team currently prefers spreadsheets and isn’t quite ready to use TeamGantt yet, try our free Excel gantt chart template .

Step 4: Present and confirm your plan

You’re almost finished! Now it’s time to do your due diligence. It’s easy to throw stuff in a plan, but you have to make sure you get it right.

Run your final plan by your internal team

Your team needs to know the reality of your plan as it stands after you’ve built it out in TeamGantt. And you want to be sure they’re comfortable committing to the details. If they don’t, things will quickly fall apart!

Always review your final plan with your team before delivering it to stakeholders. Why? Because things like dates and tasks—and even assignments—will shift as you formalize the rough sketch of your plan. 

Here are a few things you’ll want to discuss with your team as you review the final plan together:

  • Review times
  • Team work times
  • Dependencies
  • Time off, meetings, and milestones
  • The final deadline
  • Any assumptions you’ve made
  • Major changes since your last talk

There’s nothing more embarrassing than delivering a plan with an error or a promise you can’t keep. Taking a few minutes to get buy-in from your team will give everyone peace of mind about your plan.

Review your project plan with stakeholders

Once you’ve confirmed the plan with your team and have their full sign-off, you’re ready to share your project plan with stakeholders . 

When delivering your project plan, make sure you provide an executive summary. This might come in the form of a project brief . A short recap of the overall methodology, resources, assumptions, deadlines, and related review times will help you convey what the plan means to the project and everyone involved.

Project plans can be daunting, so schedule time to present your project plan to stakeholders at a high level. Here are some things you’ll want to point out about your plan during this review:

  • Overall process and pacing
  • Major deliverables and timing
  • The time they’ll have to review deliverables
  • Overall timing for task groups or phases
  • How far off you are from the deadline
  • Wiggle room on the final deadline

If a stakeholder is interested in the day-to-day details, feel free to walk them through the plan line by line. Otherwise, start by explaining overall sections or phases, and be sure to come back to your plan at intervals throughout the project to remind them of tasks, next steps, and overall progress.

Step 5: Execute your plan and adjust as needed

Some projects are smooth and easy to manage, and others are a complete nightmare that wake you up at 3 a.m. every other night. Thankfully, having a solid project plan is your best defense against project chaos once work gets underway.

Keep in mind that project plans are living documents. Projects change constantly, and someone has to stay on top of—and document—that change. Remember to:

  • Update your plan regularly as work progresses and things change
  • Communicate changes to your team, partners, and stakeholders
  • Monitor and communicate risks as your project evolves

Ready to plan your project in TeamGantt? Follow these easy steps to build a plan that’s structured well and includes the elements you need for project success.

1. Enter your basic project details.

To create a new project plan in TeamGantt, click the New Project button in the upper right corner of the My Projects screen. Then enter your project name and start date, and select the days of the week you want to include in your plan. Click Create New Project to move on to the next step.

Example of the project creation screen in TeamGantt

2. List out your project tasks and milestones.

Now the real planning fun begins! Enter all the different tasks it will take to get the job done. If there are any key meetings, deliverable deadlines, or approvals, add those as milestones in your project plan.

List of tasks organized into 2 task groups in a project plan

3. Organize tasks into subgroups. 

Scrolling through one long list of tasks can be mind-numbing, even to the best of us. Break tasks down into phases or sections to ensure your project plan is easy to read and understand. 

4. Add task durations and milestone dates to the project timeline.

A visual project plan makes it easy to see exactly what needs to get done by when. Make sure every task has a start and end date so nothing falls through the cracks. TeamGantt’s drag and drop feature makes this planning step quick and easy.

Example of TeamGantt's drag and drop scheduling for task durations

5. Connect related tasks with dependencies.

Adding dependencies between tasks ensures work gets done in the right order and also helps you plan for delay risks. If your plan shifts and you need to move tasks around, dependencies speed up the process.

Example of a dependency line connecting a task assigned to Peggy to a subsequent task assigned to Don

6. Assign responsible team members to tasks.

That way there’s no confusion about who’s doing what, and your team can update and manage their daily tasks . Don’t forget to check team availability along the way to avoid overloading anyone with too much work.

Task assignment in TeamGantt

7. Use the RACI chart to define task roles more clearly.

This feature takes accountability one step further by letting you assign more specific roles to each task: Responsible , Accountable , Consulted , and Informed . Learn how RACI charts work and what each role means.

Example of RACI assignments in TeamGantt for a digital marketing campaign project plan

8. Add hourly estimates and/or points to each task. 

This makes it easy to see the lift each task involves at a glance. Including hourly estimates in your project plan also enables you to manage workloads and track overages more accurately.

Example of estimated hours for tasks in a project plan with actual vs estimated hours progress indicators

9. Color-code tasks for better scannability.

You can use colors to categorize tasks by project phase, priority, department, or team member—whatever makes visual sense to you and your team.

Example of color selection menu in TeamGantt for color-coding taskbars on the timeline

10. Add notes to clarify tasks or spell out important details.

There’s no such thing as too much information if it means your team has what they need to deliver quality work on time. Use the Notes section of your Discussion tab to enter any pertinent details your team will find helpful.

Task detail window example with notes on scope and word count, as well as a creative brief attached to the task

11. Upload important documents to the project.

This ensures project files are accessible to everyone in a centralized hub.  For example, you might attach your creative brief to the project so your content and design teams have clear direction for completing their deliverables.

If you’re planning a project for the first time or taking on a totally new type of project, you might be struggling to get your plan off the ground. We created a simple project management plan template to help you get started.

TeamGantt gives you the ability to quickly and easily build and adjust your plan using drag and drop scheduling. Plus, it comes with customizable views to fit every team member’s work style. 

Try our basic project plan template for free!

Basic project plan template in TeamGantt with placeholder tasks that can easily be customized

Looking for more specific project plan examples to jumpstart your process? Use these project planning templates to generate ideas and save time building out your plan:

  • Construction project plan template
  • Event planning template
  • Strategic marketing plan template
  • Tactical marketing plan template
  • Software development plan template
  • Video production schedule template
  • Website project plan template

Plan your next project in minutes

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  • Project planning |
  • What is project planning? (Plus, 7 ste ...

What is project planning? (Plus, 7 steps to write a successful project plan)

Julia Martins contributor headshot

Organize your projects with project plans to keep things on track—before you even start. A project plan houses all the necessary details of your project, such as goals, tasks, scope, deadlines, and deliverables. This shows stakeholders a clear roadmap of your project, ensures you have the resources for it, and holds everyone accountable from the start. In this article, we teach you the seven steps to create your own project plan.

Project plans are essential to keeping your project organized and on track. A great project plan will help you kick off your work with all the necessary pieces—from goals and budgets to milestones and communication plans—in one place. Save yourself time (and a few headaches) by creating a work plan that will make your project a success.

What is a project planning?

Project planning is the second stage in the project management process, following project initiation and preceding project execution. During the project planning stage, the project manager creates a project plan, which maps out project requirements. The project planning phase typically includes setting project goals, designating project resources, and mapping out the project schedule.

What is a project plan?

If you're still unsure about what a project plan is, here's how it differs from other project elements:

Project plan vs. work plan: A project plan and a work plan are the same thing. Different teams or departments might prefer one term or another—but they both ultimately describe the same thing: a list of big-picture action steps you need to take to hit your  project objectives .

Project plan vs. project charter: A project charter is an outline of your project. Mostly, you use project charters to get signoff from key stakeholders before you start. Which means your project charter comes before your project plan. A project charter is an outline of a simple project plan—it should only include your project objectives, scope, and responsibilities. Then, once your charter has been approved, you can create a project plan to provide a more in-depth blueprint of the key elements of your project.

Project plan vs. project scope: Your project scope defines the size and boundaries of your project. As part of your project plan, you should outline and share the scope of your project with all project stakeholders. If you’re ever worried about scope creep , you can refer back to your pre-defined scope within your project plan to get back on track.

Project plan vs. agile project: Agile project management is a framework to help teams break work into iterative, collaborative components . Agile frameworks are often run in conjunction with scrum and sprint methodologies. Like any project, an Agile project team can benefit from having a project plan in place before getting started with their work.

Project plan vs. work breakdown structure: Similar to a project plan, your work breakdown structure (WBS) helps you with project execution. While the project plan focuses on every aspect of your project, the WBS is focused on deliverables—breaking them down into sub-deliverables and project tasks. This helps you visualize the whole project in simple steps. Because it’s a visual format, your WBS is best viewed as a Gantt chart (or timeline), Kanban board , or calendar—especially if you’re using project management software .

Why are project plans important?

Project plans set the stage for the entire project. Without one, you’re missing a critical step in the overall project management process . When you launch into a project without defined goals or objectives, it can lead to disorganized work, frustration, and even scope creep. A clear, written project management plan provides a baseline direction to all stakeholders, while also keeping everyone accountable. It confirms that you have the resources you need for the project before it actually begins.

A project plan also allows you, as the person in charge of leading execution, to forecast any potential challenges you could run into while the project is still in the planning stages. That way, you can ensure the project will be achievable—or course-correct if necessary. According to a study conducted by the  Project Management Institute , there is a strong correlation between project planning and project success—the better your plan, the better your outcome. So, conquering the planning phase also makes for better project efficiency and results.

[Product UI] Brand campaign project plan in Asana, spreadsheet-style list (Lists)

7 steps to write a project plan to keep you on track

To create a clear project management plan, you need a way to track all of your moving parts . No matter what type of project you’re planning, every work plan should have:

Goals and project objectives

Success metrics

Stakeholders and roles

Scope and budget

Milestones , deliverables , and project dependencies

Timeline and schedule

Communication plan.

Not sure what each of these mean or should look like? Let’s dive into the details:

Step 1: Define your goals and objectives

You’re working on this project plan for a reason—likely to get you, your team, or your company to an end goal. But how will you know if you’ve reached that goal if you have no way of measuring success?

Every successful project plan should have a clear, desired outcome. Identifying your goals provides a rationale for your project plan. It also keeps everyone on the same page and focused on the results they want to achieve. Moreover, research shows that employees who know how their work is contributing to company objectives are 2X as motivated . Yet only 26% of employees have that clarity. That’s because most goal-setting happens separate from the actual work. By defining your goals within your work plan, you can connect the work your team is doing directly to the project objectives in real-time.

What's the difference between project goals and project objectives?

In general, your project goals should be higher-level than your project objectives. Your project goals should be SMART goals that help you measure project success and show how your project aligns with business objectives . The purpose of drafting project objectives, on the other hand, is to focus on the actual, specific deliverables you're going to achieve at the end of your project. Your project plan provides the direction your team needs to hit your goals, so you can create a workflow that hits project objectives.

Your project  plan  provides the direction your team needs to hit your goals, by way of your project objectives. By incorporating your goals directly into your planning documentation, you can keep your project’s North Star on hand. When you’re defining your project scope, or outlining your project schedule, check back on your goals to make sure that work is in favor of your main objectives.

Step 2: Set success metrics

Once you’ve defined your goals, make sure they’re measurable by setting key success metrics. While your goal serves as the intended result, you need success metrics to let you know whether or not you’re performing on track to achieve that result. The best way to do that is to set  SMART goals . With SMART goals, you can make sure your success metrics are clear and measurable, so you can look back at the end of your project and easily tell if you hit them or not.

For example, a goal for an event might be to host an annual 3-day conference for SEO professionals on June 22nd. A success metric for that goal might be having at least 1,000 people attend your conference. It’s both clear and measurable.

Step 3: Clarify stakeholders and roles

Running a project usually means getting  collaborators  involved in the execution of it. In your project management plan, outline which team members will be a part of the project and what each person’s role will be. This will help you decide who is responsible for each task (something we’ll get to shortly) and let stakeholders know how you expect them to be involved.

During this process, make sure to define the various roles and responsibilities your stakeholders might have. For example, who is directly responsible for the project’s success? How is your project team structured (i.e. do you have a project manager, a project sponsor , etc.)? Are there any approvers that should be involved before anything is finalized? What cross-functional stakeholders should be included in the project plan? Are there any  risk management factors  you need to include?

Consider using a system, such as a  RACI chart , to help determine who is driving the project forward, who will approve decisions, who will contribute to the project, and who needs to remain informed as the project progresses.

Then, once you’ve outlined all of your roles and stakeholders, make sure to include that documentation in your project plan. Once you finalize your plan, your work plan will become your cross-functional source of truth.

Step 4: Set your budget

Running a project usually costs money. Whether it’s hiring freelancers for content writing or a catering company for an event, you’ll probably be spending some cash.

Since you’ve already defined your goals and stakeholders as part of your project plan, use that information to establish your budget. For example, if this is a cross-functional project involving multiple departments, will the departments be splitting the project cost? If you have a specific goal metric like event attendees or new users, does your proposed budget support that endeavor?

By establishing your project budget during the project planning phase (and before the spending begins), you can get approval, more easily track progress, and make smart, economical decisions during the implementation phase of your project. Knowing your budget beforehand helps you with resource management , ensuring that you stay within the initial financial scope of the project. Planning helps you determine what parts of your project will cost what—leaving no room for surprises later on.

Step 5: Align on milestones, deliverables, and project dependencies

An important part of planning your project is setting milestones, or specific objectives that represent an achievement. Milestones don’t require a start and end date, but hitting one marks a significant accomplishment during your project. They are used to measure progress. For example, let’s say you’re working to develop a  new product for your company . Setting a milestone on your project timeline for when the prototype is finalized will help you measure the progress you’ve made so far.

A project deliverable , on the other hand, is what is actually produced once you meet a milestone. In our product development example, we hit a milestone when we produced the deliverable, which was the prototype. You can also use project dependencies —tasks that you can’t start until others are finished. Dependencies ensure that work only starts once it’s ready. Continuing the example, you can create a project dependency to require approval from the project lead before prototype testing begins.  

If you’re using our free project plan template , you can easily organize your project around deliverables, dependencies, and milestones. That way, everyone on the team has clear visibility into the work within your project scope, and the milestones your team will be working towards.

Step 6: Outline your timeline and schedule

In order to achieve your project goals, you and your stakeholders need clarity on your overall project timeline and schedule. Aligning on the time frame you have can help you better prioritize during strategic planning sessions.

Not all projects will have clear-cut timelines. If you're working on a large project with a few unknown dates, consider creating a  project roadmap  instead of a full-blown project timeline. That way, you can clarify the order of operations of various tasks without necessarily establishing exact dates.

Once you’ve covered the high-level responsibilities, it’s time to focus some energy on the details. In your  work plan template , start by breaking your project into tasks, ensuring no part of the process is skipped. Bigger tasks can even be broken down into smaller subtasks, making them more manageable.

Then, take each task and subtask, and assign it a start date and end date. You’ll begin to visually see everything come together in a  cohesive project timeline . Be sure to add stakeholders, mapping out who is doing what by when.

[Product UI] Brand campaign project in Asana, Gantt chart-style view (Timeline)

Step 7: Share your communication plan

We’ve established that most projects include multiple stakeholders. That means communication styles will vary among them. You have an opportunity to set your expectations up front for this particular project in your project plan. Having a communication plan is essential for making sure everyone understands what’s happening, how the project is progressing, and what’s going on next. And in case a roadblock comes up, you’ll already have a clear communication system in place.

As you’re developing your communication plan, consider the following questions:

How many project-related meetings do you need to have? What are their goals?

How will you manage project status updates ? Where will you share them?

What tool will you use to manage the project and communicate progress and updates?

[inline illustration] Communication plan for brand campaign in Asana (example)

Like the other elements of your project plan, make sure your communication plan is easily accessible within your project plan. Stakeholders and cross-functional collaborators should be able to easily find these guidelines during the planning and execution phases of your project. Using project planning tools or task management software that integrates with apps like Slack and Gmail can ensure all your communication happens in one easily accessible place. 

Example project plan

Next, to help you understand what your project management plan should look like, here are two example plans for marketing and design projects that will guide you during your own project planning.

Project plan example: annual content calendar

Let’s say you’re the Content Lead for your company, and it’s your responsibility to create and deliver on a content marketing calendar for all the content that will be published next year. You know your first step is to build your work plan. Here’s what it might look like:

Goals and success metrics

You establish that your goal for creating and executing against your content calendar is to increase engagement by 10%. Your success metrics are the open rate and click through rate on emails, your company’s social media followers, and how your pieces of content rank on search engines.

Stakeholders and each person’s role

There will be five people involved in this project.

You, Content Lead: Develop and maintain the calendar

Brandon and Jamie, Writers: Provide outlines and copy for each piece of content

Nate, Editor: Edit and give feedback on content

Paula, Producer: Publish the content once it’s written and edited

Your budget for the project plan and a year’s worth of content is $50,000.

Milestones and deliverables

Your first milestone is to finish the content calendar, which shows all topics for the year. The deliverable is a sharable version of the calendar. Both the milestone and the deliverables should be clearly marked on your project schedule.

You’ve determined that your schedule for your content calendar project plan will go as follows:

October 15 - November 1: The research phase to find ideas for topics for content

November 2 - November 30: Establish the topics you’ll write about

December 1 - January 1: Build the calendar

January 1 - December 31: Content will be written by Brandon and Jamie, and edited by Nate, throughout the year

January 16 - December 31: Paula will begin publishing and continue to do so on a rolling basis throughout the year.

You’ll have a kick-off meeting and then monthly update meetings as part of your communication plan. Weekly status updates will be sent on Friday afternoons. All project-related communication will occur within a  project management tool .

How ClassPass manages project plans from start to finish

Kerry Hoffman, Senior Project Manager of Marketing Operations at  ClassPass , oversees all marketing projects undertaken by the creative, growth, and content teams. Here are her top three strategies for managing project plans:

Identify stakeholders up front: No matter the size of the project, it’s critical to know who the stakeholders are and their role in the project so you ensure you involve the right people at each stage. This will also make the review and approval process clear before the team gets to work.

Agree on how you want to communicate about your project: Establish where and when communication should take place for your project to ensure that key information is captured in the right place so everyone stays aligned.

Be adaptable and learn other people’s working styles: Projects don’t always go according to plan, but by implementing proper integration management you can keep projects running smoothly. Also, find out how project members like to work so you take that into account as you create your plan. It will help things run smoother once you begin executing.

Write your next project plan like a pro

Congratulations—you’re officially a work planning pro. With a few steps, a little bit of time, and a whole lot of organization, you’ve successfully written a project plan.

Keep yourself and your team on track, and address challenges early by using project planning software like Asana . Work through each of the steps of your project plan with confidence, and streamline your communications with the team.

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What is a project plan and how to write a killer plan in 6 steps

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A project plan is an essential document for keeping your project on track. It states the purpose of your project and identifies the scope, structure, resources, goals, deliverables, and timelines.

Without a solid plan, projects typically get delayed and run over budget.

In this high-level guide, we’ll show you how to write a project plan in six steps and share five monday.com templates to get you up and running quickly. But first, let’s define a project plan and its various components.

What is a project plan?

monday.com board for a project management plan

A project plan is a formal document that outlines an entire project’s goals and objectives, specific tasks, and what success looks like.

In addition to setting the purpose of your project, it should include other materials and deliverables relevant to the project, such as:

  • Timelines and Gantt charts for key milestones — like start and end dates, getting your 200th customer, or launching an event or app.
  • Communication plans — to keep everyone informed of progress, achievements, and potential roadblocks.
  • Work breakdown structure — especially if you have multiple team members working on different or simultaneous tasks, in which case, you may also need a Project Planner .
  • Resources needed to complete the project — like project management tools, cash, freelancers, and more.

In short, your project plan serves as a central hub to define, organize, prioritize, and assign activities and resources throughout your project’s life cycle.

What is project planning?

Project planning is the second phase in the project management lifecycle :

  • PHASE 1: Project Initiation  — where you identify a business need or problem and a potential solution.
  • PHASE 2: Project Planning  — where you define specific tasks, assign responsibilities, and create the project schedule.
  • PHASE 3: Project Execution  — where you touch base with resources, monitor the timeline and budget, and report back to stakeholders.
  • PHASE 4: Project Close-out — where you review the success of the project.

During the project planning phase, you extend the project charter document from the initiation phase to create your detailed project plan. Typical tasks within the project planning phase include:

  • Setting a budget.
  • Defining a project schedule or timeline.
  • Creating work breakdown structures.
  • Identifying resources and ensuring availability.
  • Assessing any potential roadblocks and planning for those scenarios .
  • Defining project objectives , roles, deadlines, responsibilities, and project milestones .

Project plan elements

Here’s how a project plan differs from other project planning elements.

Project plan vs. work plan

Although similar, work plans are not as comprehensive as project plans. A work plan focuses on helping project teams achieve smaller objectives, whereas a project plan provides a high-level overview of an entire project’s goals and objectives.

Project plan vs. project charter

A project charter provides an overview of a project. It’s a formal short document that states a project’s existence and authorizes project managers to commence work. The charter describes a project’s goals, objectives, and resource requirements. You create it in the project initiation phase before your project plan and present it to key stakeholders to get the project signed off.

Project plan vs. project scope

Part of your project plan includes the project scope , which clearly defines the size and boundaries of your project. You document the project scope  in three places: a scope statement, work breakdown structure (WBS), and WBS dictionary. It serves as a reference point to monitor project progress, compare actual versus planned results, and avoid scope creep.

Project plan vs. work breakdown structure

A work breakdown structure (WBS) is a hierarchical outline of the tasks required to complete your project. It breaks down large or complicated goals into more manageable tasks so you can execute the project plan. The WBS breaks down the project scope into phases, subprojects, deliverables, and work packages that lead to your final deliverable.

Project plan vs. agile project

An agile project is the opposite of a traditional project plan. Agile projects use an incremental, iterative approach to deliver a project, whereas traditional projects — also known as a waterfall approach — use a cascading, step-by-step planning process. Agile projects are synonymous with software development teams, but you can use them in any field.

Why are project plans important?

Over a third of all projects experience something called scope creep . This is where the team ends up doing more work than originally planned. Much of this can be avoided by accounting for unexpected hold-ups or changes in circumstances within your project plan. A project plan also makes it easy to pinpoint when problems arose, so you can be better prepared for future projects.

If you look at the numbers related to project management, it’s easy to understand where a project management plan could have a positive impact— 45% of projects aren’t completed on time, and 38% of projects are over budget.

Project outcomes from the PMI Pulse 2021

A project plan can help to curtail wily overspending and late turnaround by identifying these issues early. This leaves no room for confusion and delays in the workflow and progress of your projects.

How to create a project plan in 6 steps

There are no hard-and-fast rules for a project plan. However, we recommend you use the following six steps as a springboard for creating one.

1. Start with an executive summary

The executive summary goes at the beginning of your project plan and should summarize the key points of the project plan . It should restate the purpose of the project plan, highlight the major points of the plan, and describe any results, conclusions, or recommendations from the project.

Even though it is at the beginning of your project plan , it’s something you will write last , as you’ll be pulling out the main points from the rest of your plan.

It should be no longer than a page, offering a brief overview of:

  • The project objectives and goals
  • Your chosen project methodology/framework
  • The final deliverables and acceptance criteria
  • Key scope risks and countermeasures
  • Summary of milestones
  • An overview of the project timeline and schedule-based risks
  • Resource and spending estimates

This snapshot of your project makes it easy for key stakeholders who aren’t actively involved in the mechanics of the project to understand it. For project managers, the executive summary serves as a quick reminder of the key project goal, scope, expectations, and limitations. Since almost a third of projects don’t meet their original goals, it’s important that project managers review the project plan regularly to stay on track.

2. Define the project scope

There are few things worse than starting on a project only for it to balloon. By defining a project’s scope , you set the boundaries for a project’s start and end dates as well as expectations about deliverables and who approves requests—and what merits approval— throughout a project.

It also involves outlining the potential risks associated with meeting these expectations and providing countermeasures to mitigate these risks. Identifying exactly who’s accountable for tracking these risks is essential.

This step will help you prevent scope creep, or how a project’s requirements tend to increase over a project lifecycle. Organizations complain that 34% of all their projects experience scope creep, yet only 52% of organizations go to the effort of mostly or always creating a scoping document every time.

3. Structure your project

There are several frameworks you could use to guide your project and this will affect your workflow’s organizations and how deliverables are produced and assigned.

For example, if you’re using the waterfall framework , you’ll be planning everything in advance, working through each stage of development sequentially, and specialized task owners executing their work at a defined time.

Remember that creating too many dependencies within your project structure can negatively impact success, so try to work out ways that teams can work autonomously to achieve deliverables in a timely manner. It’s also good to consider how many approvers are needed to maintain order but also to prevent bottlenecks.

Above all else, it’s important to incorporate set times for team knowledge-sharing, so your projects can be more successful. Make a note of the communication structures you’ll use to encourage collaboration .

4. Check what project resources you have available

Define the resources you have available for this project:

  • Physical resources

You need to be precise when you’re assessing what you’ll need, otherwise you’re baking a cake with all the wrong ingredients. A resource manager or project manager can lead this.

As an example, when teams have the right highly skilled people, projects are 30% more likely to succeed. Yet, a third of people don’t believe their teams have all the right skills for the project—a recipe for failure.

The quantity of team members is also important—if the ratio of work to available people is off, efficiency and quality will suffer. If you want to effectively allocate your resources to meet expectations, you’ll need to be realistic about resource limitations.

This may, for example, mean adjusting timescales if you’re short on staff or increasing your budget if you need more specialist equipment.

5. Map out your project timeline

Organizations that implement time frames into project plans are more likely to succeed. Despite this, 52% of projects don’t always set baseline schedules. That’s probably why 45% of organizations say they rarely or never complete successful projects on time.

In this sense, it’s wise to add a project schedule section to your project plan. This part of your plan should set expectations on when you’ll deliver and how you’ll stick to your project timeline.

Use a Gantt timeline to plan project activities and timings

Your project schedule will look a little different depending on which framework you choose.

The tasks that you have a ‘Work in Progress’ (WIP) will depend on your team’s capacity. In this section, you should set your maximum number of WIPs you can have in each column at each time.

6. Manage your project changes

Organizations put change control in their top three project challenges. If you don’t solidify a change management plan , your team will be clueless about what to do when unplanned change hits. A dynamic change management plan will outline the steps to follow and the person to turn to when unforeseen changes occur.

A key part of this is having a change management tool in place. And monday work management is flexible enough to help you manage all parts of the project life cycle — from planning and monitoring to reporting and resource management. Let’s take a look at a few of our templates that can help you get started.

5 project planning templates to help you write a good project plan

monday.com templates can be lifesavers when it comes to visualizing each section of your project plan, and they make it easy to get started. Try these 5 project plan templates to kickstart your project planning process.

1. Project Plan Template

Looking for a general project plan template? Try one of our project plan templates .

monday.com Project timeline template

Using this highly visual template by monday.com, you can structure your subprojects by set time periods and allocate accountable personnel to each phase.

Prioritize each project and add a timeline to show when deliverables are expected.

2. Resource Utilization Template

Resource management allows teams to focus on executing tasks, projects, and processes efficiently and achieve shared goals at scale.

monday.com resource management

You can allocate resources to individuals and tack on timescales so your staff knows what resources they’re responsible for in which phase. Adding a location makes it easy for teams to know where to hand over resources as they transition from one phase to the next—and they can check this on our mobile app.

Use the Workload view to manage your team’s time proactively and get an overview of the workload and capacity of each person on the team.

Use the Workload view to manage your team’s time proactively and get an overview of the workload and capacity of each person on the team.

3. Project Cost Management Template

It’s far easier to plan a budget when you can see all your costs in one place.

That’s why this Project Cost Management Template from monday.com is so incredibly handy.

monday.com Project Cost Management Template

Add each subproject and plan out projected costs, allocating totals to each department. You can use the document to estimate the budget you’ll need and to record your approved project budget. You can then use our dashboards or reports to see the information in a different, more colorful way.

4. Project Timeline Template

Plan out your schedules with this Project Timeline Template .

monday.com Project Timeline Template

While this dashboard isn’t really suitable if you’re working with the Kanban framework, it’s ideal for those operating under Waterfall or Scrum frameworks.

For Waterfall projects, add in your milestones, attach a timeline, and allocate a set number of workdays to complete the tasks for each milestone.

Tag the team leader for each phase so project managers know which milestones they’re responsible for.

During project execution, teams can use the status bar to track progress. They can also add updates to each milestone by clicking on each item, which encourages inter-team collaboration.

For Scrum projects, you can organize the dashboard by Sprints, adding in the specific tasks as they’re decided.

5. Program Risk Register Template

Visualize all your project scope and schedule risks in this Program Risk Register Template .

monday.com Program Risk Register Template

Use color-coded status bars to illustrate risk status, risk probability, and risk impact for your project scope and schedule.

You can even categorize risks, add a risk owner, and suggest mitigation strategies. That way other project team members know what to do if these risks start to blossom into real glitches.

Optimize your project management plan with the right tool

Project plans are an essential part of your team’s success.

While they are detail-oriented and complex, creating one and managing it shouldn’t be a struggle. Use monday.com’s pre-built planning templates to help you break down each section of the plan as you go and monitor everything in real-time.

Try monday work management, and see for yourself how much smoother your next project will run when you can consolidate all your project planning materials in one place.

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How to Write a Business Plan, Step by Step

Rosalie Murphy

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

1. Write an executive summary

2. describe your company, 3. state your business goals, 4. describe your products and services, 5. do your market research, 6. outline your marketing and sales plan, 7. perform a business financial analysis, 8. make financial projections, 9. add additional information to an appendix, business plan tips and resources.

A business plan is a document that outlines your business’s financial goals and explains how you’ll achieve them. A strong, detailed plan will provide a road map for the business’s next three to five years, and you can share it with potential investors, lenders or other important partners.

Bizee

Here’s a step-by-step guide to writing your business plan.

» Need help writing? Learn about the best business plan software .

This is the first page of your business plan. Think of it as your elevator pitch. It should include a mission statement, a brief description of the products or services offered, and a broad summary of your financial growth plans.

Though the executive summary is the first thing your investors will read, it can be easier to write it last. That way, you can highlight information you’ve identified while writing other sections that go into more detail.

» MORE: How to write an executive summary in 6 steps

Next up is your company description, which should contain information like:

Your business’s registered name.

Address of your business location .

Names of key people in the business. Make sure to highlight unique skills or technical expertise among members of your team.

Your company description should also define your business structure — such as a sole proprietorship, partnership or corporation — and include the percent ownership that each owner has and the extent of each owner’s involvement in the company.

Lastly, it should cover the history of your company and the nature of your business now. This prepares the reader to learn about your goals in the next section.

» MORE: How to write a company overview for a business plan

starting a business project plan

The third part of a business plan is an objective statement. This section spells out exactly what you’d like to accomplish, both in the near term and over the long term.

If you’re looking for a business loan or outside investment, you can use this section to explain why you have a clear need for the funds, how the financing will help your business grow, and how you plan to achieve your growth targets. The key is to provide a clear explanation of the opportunity presented and how the loan or investment will grow your company.

For example, if your business is launching a second product line, you might explain how the loan will help your company launch the new product and how much you think sales will increase over the next three years as a result.

In this section, go into detail about the products or services you offer or plan to offer.

You should include the following:

An explanation of how your product or service works.

The pricing model for your product or service.

The typical customers you serve.

Your supply chain and order fulfillment strategy.

Your sales strategy.

Your distribution strategy.

You can also discuss current or pending trademarks and patents associated with your product or service.

Lenders and investors will want to know what sets your product apart from your competition. In your market analysis section , explain who your competitors are. Discuss what they do well, and point out what you can do better. If you’re serving a different or underserved market, explain that.

Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.

» MORE: R e a d our complete guide to small business marketing

If you’re a startup, you may not have much information on your business financials yet. However, if you’re an existing business, you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.

You may also include metrics such as:

Net profit margin: the percentage of revenue you keep as net income.

Current ratio: the measurement of your liquidity and ability to repay debts.

Accounts receivable turnover ratio: a measurement of how frequently you collect on receivables per year.

This is a great place to include charts and graphs that make it easy for those reading your plan to understand the financial health of your business.

» NerdWallet’s picks for setting up your business finances:

The best business checking accounts .

The best business credit cards .

The best accounting software .

This is a critical part of your business plan if you’re seeking financing or investors. It outlines how your business will generate enough profit to repay the loan or how you will earn a decent return for investors.

Here, you’ll provide your business’s monthly or quarterly sales, expenses and profit estimates over at least a three-year period — with the future numbers assuming you’ve obtained a new loan.

Accuracy is key, so carefully analyze your past financial statements before giving projections. Your goals may be aggressive, but they should also be realistic.

List any supporting information or additional materials that you couldn’t fit in elsewhere, such as resumes of key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts and personal and business credit history. If the appendix is long, you may want to consider adding a table of contents at the beginning of this section.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Here are some tips to help your business plan stand out:

Avoid over-optimism: If you’re applying for a business loan at a local bank, the loan officer likely knows your market pretty well. Providing unreasonable sales estimates can hurt your chances of loan approval.

Proofread: Spelling, punctuation and grammatical errors can jump off the page and turn off lenders and prospective investors, taking their mind off your business and putting it on the mistakes you made. If writing and editing aren't your strong suit, you may want to hire a professional business plan writer, copy editor or proofreader.

Use free resources: SCORE is a nonprofit association that offers a large network of volunteer business mentors and experts who can help you write or edit your business plan. You can search for a mentor or find a local SCORE chapter for more guidance.

The U.S. Small Business Administration’s Small Business Development Centers , which provide free business consulting and help with business plan development, can also be a resource.

On a similar note...

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How to Write a Project Management Plan [4 Examples]

By Midori Nediger , Dec 11, 2023

Project Management Plan Blog Header

Have you ever been part of a project that didn’t go as planned?

It doesn’t feel good.

Wasted time, wasted resources. It’s pretty frustrating for everyone involved.

That’s why it’s so important to create a comprehensive project management plan   before your project gets off the ground.

In this guide, we’ll explore how to create and design a successful project management plan.

We’ll also showcase easy-to-customize project plan templates you can create today with our user-friendly drag-and-drop editor. Let’s get started!

  Click to jump ahead:

What is a project management plan?

What are the 5 stages of a project management plan, what are the 7 components of a project management plan, 5 things you need to know before creating a project management plan, how do you write a project plan, the takeaway: project plan best practices.

A project management plan is a formal document that defines how a project is going to be carried out by outlining the scope, goals, budget, timeline and deliverables of a project. Its crucial role lies in ensuring the project stays on course.

You write a project plan  during the project planning stage of the  project life cycle , and it must be approved by stakeholders before a project can move on the execution stage.

If some of these terms are new to you, you can get up to speed with this post on project management terms . 

This means your project plan must be engaging, organized, and thorough enough to gain the support of your stakeholders.

starting a business project plan

Further Reading : New to project management? Read our blog post on the 4 stages of the project life cycle .

The importance of a project management plan

A well-developed project management plan sets the foundation for a successful project by providing a roadmap that guides the project team toward successful project completion. A good project management plan can ensure that:

  • Project objectives and goals are clearly defined and understood
  • Project scope is effectively managed
  • Resources are allocated efficiently to maximize productivity and minimize waste
  • Risks are identified, assessed and mitigated
  • Project tasks and activities are well-organized and executed in a timely manner.
  • Communication among team members , stakeholders and project sponsors is effective and transparent
  • Changes to the project are properly evaluated, approved and implemented
  • Lessons learned and best practices are documented for future reference and improvement
  • Stakeholders are engaged and satisfied with the project outcomes
  • The project is delivered within the specified timeline, budget and quality standards

The Project Management Institute (PMI) outlines five key stages of the project management plan, which are commonly known as the project management process groups. These stages provide a framework for managing projects effectively. The five stages are as follows:

Initiation: This is the first stage of the project management plan. It involves identifying and defining the project’s purpose, objectives and scope.

Planning: In the planning stage, detailed plans are developed to guide the execution and control of the project. This includes defining project deliverables, developing a project schedule, estimating resources and costs, identifying risks and creating a comprehensive project management plan.

Execution: The execution stage involves putting the project plan into action. Project tasks are performed, resources are allocated and project team members work towards achieving project objectives.

Monitoring and Control: During this stage, project progress is regularly monitored and actual performance is compared against planned performance. Key performance indicators (KPIs) are tracked, and necessary adjustments are made to keep the project on track. This stage involves assessing risks, addressing issues and changes and ensuring that project objectives are being met.

Closure: The closure stage marks the end of the project. It involves finalizing all project activities, completing any remaining deliverables, obtaining client or stakeholder approval,and formally closing out the project. Lessons learned are documented and a project review is conducted to identify areas for improvement in future projects.

It’s important to note that these stages are iterative, and project management is often an ongoing process. Throughout the project lifecycle, project managers may need to revisit and adjust plans based on changing circumstances and new information.

Before you start assembling your own plan, you should be familiar with the main components of a typical project plan .

A project management plan should include the following sections:

  • Executive Summary: A short description of the contents of the report
  • Project Scope & Deliverables: An outline of the boundaries of the project, and a description of how the project will be broken down into measurable deliverables
  • Project Schedule: A high-level view of project tasks and milestones ( Gantt charts are handy for this)
  • Project Resources: The budget, personnel, and other resources required to meet project goals
  • Risk and Issue Management Plan: A list of factors that could derail the project and a plan for how issues will be identified, addressed, and controlled
  • Communication Management Plan: A plan for how team and stakeholder communication will be handled over the course of the project
  • Cost and Quality Management Plan: This section encompasses the project’s budget, cost estimation,and cost control mechanisms. It also includes quality assurance and control measures as well as any testing or verification activities to be performed.

Basically, a project plan should tell stakeholders what needs to get done, how it will get done, and when it will get done.

That said, one size doesn’t fit all. Every project management plan must be tailored to the specific industry and circumstances of the project. You can use a project management app for smoother project planning.

For example, this marketing plan looks client facing. It is tailored to sell the client on the agency:

starting a business project plan

Whereas this commercial development plan focuses on specific objectives and a detailed timeline:

Light Commercial Development Project Management Plan Template

With those basics out of the way, let’s get into some tips for creating a project management plan that’s as engaging as it is professional.

Further Reading : If you’re looking to create a proposal, read our in-depth business proposal guide. Then try our job proposal templates or business proposal templates .

Before diving into creating a project management plan, it is crucial to have a clear understanding of the project objectives and the expectations of stakeholders involved.

Without a firm grasp of these fundamental elements, your project may face significant challenges or fail to deliver the desired outcomes.

Here are key points to consider when creating a project management plan:

  • Project Objectives: Clearly understand the project objectives and what you want to achieve. Identify the desired outcomes, deliverables and the purpose of the project.
  • Scope of the Project: Determine the boundaries and extent of the project. Define what is included and excluded to ensure clarity and prevent scope creep .
  • Stakeholders: Identify all stakeholders who will be impacted by or have an interest in the project. Understand their needs, expectations and level of involvement.
  • Resources: Assess the resources required to execute the project successfully. This includes human resources, budget, equipment and materials. Determine their availability and allocation.
  • Risks and Constraints: Identify potential risks, uncertainties and constraints that may affect the project. Understand the challenges, limitations and potential obstacles that need to be addressed.

Now that you have these key areas identified, let’s get started with creating your project plan!

To write a successful project plan, follow these 5 steps below to create an effective project plan that serves as a valuable tool for project management:

1. Highlight the key elements of your project plan in an executive summary  

An executive summary is a brief description of the key contents of a project plan .

I t’s usually the first thing stakeholders will read, and it should act like a Cliff’s-notes version of the whole plan.

It might touch on a project’s value proposition, goals, deliverables, and important milestones, but it has to be concise (it is a summary, after all). First, make sure you develop a proof of concept .

In this example, an executive summary can be broken into columns to contrast the existing problem with the project solution:

starting a business project plan

The two-column format with clear headers helps break up the information, making it extremely easy to read at a glance.

Here’s another example of a project management plan executive summary. This one visually highlights key takeaways with big fonts and helpful icons:

starting a business project plan

In this case, the highlighted facts and figures are particularly easy to scan (which is sure to make your stakeholders happy).

But your executive summary won’t always be so simple.

For larger projects, your executive summary will be longer and more detailed.

This project management plan template has a text-heavy executive summary, though the bold headers and different background colors keep it from looking overwhelming:

Green Stripes Project Management Plan Template

It’s also a good idea to divide it up into sections, with a dedicated header for each section:

starting a business project plan

Regardless of how you organize your executive summary, it should give your stakeholders a preview of what’s to come in the rest of the project management plan.

2. Plot your project schedule visually with a Gantt chart

A carefully planned project schedule is key to the success of any project. Without one, your project will likely crumble into a mess of missed deadlines, poor team management, and scope creep.

Luckily, project planning tools like Gantt charts and project timelines make creating your project schedule easy. You can visually plot each project task, add major milestones, then look for any dependencies or conflicts that you haven’t accounted for.

For example, this Gantt chart template outlines high-level project activities over the course of an entire quarter, with tasks color-coded by team:

starting a business project plan

A high-level roadmap like the one above is probably sufficient for your project management plan. Every team will be able to refer back to this timeline throughout the project to make sure they’re on track.

But before project kickoff, you’ll need to dig in and break down project responsibilities by individual team member, like in this Gantt chart example:

starting a business project plan

In the later execution and monitoring phases of the project, you’ll thank yourself for creating a detailed visual roadmap that you can track and adjust as things change.

You can also use a project management tool to keep your team organized.

Further Reading:   Our post featuring  Gantt chart examples  and more tips on how to use them for project management.

3. Clarify the structure of your project team with a team org chart

One of the hardest aspects of project planning is assembling a team and aligning them to the project vision.

And aligning your team is all about communication–communicating the project goals, communicating stakeholder requests, communicating the rationale behind big decisions…the list goes on.

This is where good project documentation is crucial! You need to create documents that your team and your stakeholders can access when they have questions or need guidance.

One easy thing to document visually is the structure of your team, with an organizational chart like this one:

starting a business project plan

In an organizational chart you should include some basic information like team hierarchy and team member contact information. That way your stakeholders have all of the information they need at their fingertips.

But in addition to that, you can indicate the high-level responsibilities of each team member and the channels of communication within the team (so your team knows exactly what they’re accountable for).

Here’s another simple organizational structure template that you can use as a starting point:

starting a business project plan

Create an organizational chart with our organizational chart maker .

4. Organize project risk factors in a risk breakdown structure

A big part of project planning is identifying the factors that are likely to derail your project, and coming up with plans and process to deal with those factors. This is generally referred to as risk management .

The first step in coming up with a risk management plan is to list all of the factors at play, which is where a risk breakdown structure comes in handy. A risk breakdown structure is a hierarchical representation of project risks, organized by category.

This risk breakdown structure template, for example, shows project risk broken down into technical risk, management risk, and external risk:

starting a business project plan

Once you’ve constructed your risk breakdown structure, you’ll be ready to do a deep dive into each risk (to assess and plan for any triggers and outcomes).

Streamline your workflow with business process management software .

5. Plan ahead: create project status reports to communicate progress to stakeholders

As I mentioned earlier, communication is fundamental in any project.

But even so, something that’s often overlooked by project managers is a communication management plan–a plan for how the project team is going to communicate with project stakeholders . Too often, project communication defaults to ad-hoc emails or last-minute meetings.

You can avoid this by planning ahead. Start with a project kickoff meeting and include a project status report template as part of your communication plan.

Here’s an example of a simple project status report that you might send to stakeholders on a weekly basis:

starting a business project plan

This type of report is invaluable for communicating updates on project progress. It shows what you’ve accomplished in a clear, consistent format, which can help flag issues before they arise, build trust with your stakeholders , and makes it easy to reflect on project performance once you’ve reached your goals.

You might also want to include a broader status report for bigger updates on a monthly or quarterly basis, like this one:

starting a business project plan

The above template allows you to inform stakeholders of more major updates like new budget requirements, revised completion dates, and project performance ratings.

You can even include visualization of up-to-date project milestones, like this example below:

starting a business project plan

Want more tips on creating visuals to enhance your communications? Read our visual communication guide for businesses . 

4 Project management plan examples

A project management plan is probably the most important deliverable your stakeholders will receive from you (besides the project itself).

It holds all of the information that stakeholders will use to determine whether your project moves forward or gets kicked to the curb.

That’s why it’s a good idea to start with a project management plan template. Using a template can help you organize your information logically and ensure it’s engaging enough to hold your stakeholders’ attention.

Construction bid proposal template

Your construction bid proposal is probably competing against several other bidders. So, it’s important to get it right.

Start with a meticulous project overview, like in the second page of this template:

starting a business project plan

Though you may think this project will be similar to others you’ve done in the past, it’s important to nail the details.

This will also help you understand the scope of work so you can estimate costs properly and arrive at a quote that’s neither too high or low. Ontario Construction News has great advice on this process.

Simple project management plan template

This simple project management plan template that clearly lays out all of the information your stakeholders will need:

starting a business project plan

Simple project management communication plan template

A key part of project management is making sure everyone’s in the loop. A project communication plan ensures everyone knows how, where, who and when the team will communicate during the course of the project. Also construction scheduling is a critical aspect of the project management plan as it helps to ensure that all necessary tasks are completed within the allocated time frame and budget.

The key is to figure out what kind of communications is valuable to stakeholders and what is simply overwhelming and won’t lead to better decisions.

This template clearly outlines all of these factors to help manage expectations and eliminate confusion about what will get communicated and when:

Simple Project Management Communication Plan Template

Commercial development project plan template

The below project management plan template is simple and minimal, but still uses a unique layout and simple visuals to create an easy-to-read, scannable project overview.

This template is perfect for building or construction management , or any technical projects:

Nordic Commercial Development Project Plan Template

When picking a project plan template, look for one that’s flexible enough to accommodate any changes your stakeholders might request before they’ll approve the project. You never know what might change in the early planning stages of the project! You can also use project management tools to help you with your planning!

  • Use headers, columns, and highlights to make your executive summary easy to read
  • Plot your project schedule with a Gantt chart (with tasks color-coded by department or team member)
  • Use visuals like organizational charts and risk breakdown structures to communicate across your team and with stakeholders
  • Pick a flexible template that you can update to align with stakeholder requests

How to Write a Business Plan: Step-by-Step Guide + Examples

Determined female African-American entrepreneur scaling a mountain while wearing a large backpack. Represents the journey to starting and growing a business and needing to write a business plan to get there.

Noah Parsons

24 min. read

Updated February 2, 2024

Writing a business plan doesn’t have to be complicated. 

In this step-by-step guide, you’ll learn how to write a business plan that’s detailed enough to impress bankers and potential investors, while giving you the tools to start, run, and grow a successful business.

  • The basics of business planning

If you’re reading this guide, then you already know why you need a business plan . 

You understand that planning helps you: 

  • Raise money
  • Grow strategically
  • Keep your business on the right track 

As you start to write your plan, it’s useful to zoom out and remember what a business plan is .

At its core, a business plan is an overview of the products and services you sell, and the customers that you sell to. It explains your business strategy: how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

Most business plans also include financial forecasts for the future. These set sales goals, budget for expenses, and predict profits and cash flow. 

A good business plan is much more than just a document that you write once and forget about. It’s also a guide that helps you outline and achieve your goals. 

After completing your plan, you can use it as a management tool to track your progress toward your goals. Updating and adjusting your forecasts and budgets as you go is one of the most important steps you can take to run a healthier, smarter business. 

We’ll dive into how to use your plan later in this article.

There are many different types of plans , but we’ll go over the most common type here, which includes everything you need for an investor-ready plan. However, if you’re just starting out and are looking for something simpler—I recommend starting with a one-page business plan . It’s faster and easier to create. 

It’s also the perfect place to start if you’re just figuring out your idea, or need a simple strategic plan to use inside your business.

Dig deeper : How to write a one-page business plan

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  • What to include in your business plan

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally just one to two pages. Most people write it last because it’s a summary of the complete business plan.

Ideally, the executive summary can act as a stand-alone document that covers the highlights of your detailed plan. 

In fact, it’s common for investors to ask only for the executive summary when evaluating your business. If they like what they see in the executive summary, they’ll often follow up with a request for a complete plan, a pitch presentation , or more in-depth financial forecasts .

Your executive summary should include:

  • A summary of the problem you are solving
  • A description of your product or service
  • An overview of your target market
  • A brief description of your team
  • A summary of your financials
  • Your funding requirements (if you are raising money)

Dig Deeper: How to write an effective executive summary

Products and services description

This is where you describe exactly what you’re selling, and how it solves a problem for your target market. The best way to organize this part of your plan is to start by describing the problem that exists for your customers. After that, you can describe how you plan to solve that problem with your product or service. 

This is usually called a problem and solution statement .

To truly showcase the value of your products and services, you need to craft a compelling narrative around your offerings. How will your product or service transform your customers’ lives or jobs? A strong narrative will draw in your readers.

This is also the part of the business plan to discuss any competitive advantages you may have, like specific intellectual property or patents that protect your product. If you have any initial sales, contracts, or other evidence that your product or service is likely to sell, include that information as well. It will show that your idea has traction , which can help convince readers that your plan has a high chance of success.

Market analysis

Your target market is a description of the type of people that you plan to sell to. You might even have multiple target markets, depending on your business. 

A market analysis is the part of your plan where you bring together all of the information you know about your target market. Basically, it’s a thorough description of who your customers are and why they need what you’re selling. You’ll also include information about the growth of your market and your industry .

Try to be as specific as possible when you describe your market. 

Include information such as age, income level, and location—these are what’s called “demographics.” If you can, also describe your market’s interests and habits as they relate to your business—these are “psychographics.” 

Related: Target market examples

Essentially, you want to include any knowledge you have about your customers that is relevant to how your product or service is right for them. With a solid target market, it will be easier to create a sales and marketing plan that will reach your customers. That’s because you know who they are, what they like to do, and the best ways to reach them.

Next, provide any additional information you have about your market. 

What is the size of your market ? Is the market growing or shrinking? Ideally, you’ll want to demonstrate that your market is growing over time, and also explain how your business is positioned to take advantage of any expected changes in your industry.

Dig Deeper: Learn how to write a market analysis

Competitive analysis

Part of defining your business opportunity is determining what your competitive advantage is. To do this effectively, you need to know as much about your competitors as your target customers. 

Every business has some form of competition. If you don’t think you have competitors, then explore what alternatives there are in the market for your product or service. 

For example: In the early years of cars, their main competition was horses. For social media, the early competition was reading books, watching TV, and talking on the phone.

A good competitive analysis fully lays out the competitive landscape and then explains how your business is different. Maybe your products are better made, or cheaper, or your customer service is superior. Maybe your competitive advantage is your location – a wide variety of factors can ultimately give you an advantage.

Dig Deeper: How to write a competitive analysis for your business plan

Marketing and sales plan

The marketing and sales plan covers how you will position your product or service in the market, the marketing channels and messaging you will use, and your sales tactics. 

The best place to start with a marketing plan is with a positioning statement . 

This explains how your business fits into the overall market, and how you will explain the advantages of your product or service to customers. You’ll use the information from your competitive analysis to help you with your positioning. 

For example: You might position your company as the premium, most expensive but the highest quality option in the market. Or your positioning might focus on being locally owned and that shoppers support the local economy by buying your products.

Once you understand your positioning, you’ll bring this together with the information about your target market to create your marketing strategy . 

This is how you plan to communicate your message to potential customers. Depending on who your customers are and how they purchase products like yours, you might use many different strategies, from social media advertising to creating a podcast. Your marketing plan is all about how your customers discover who you are and why they should consider your products and services. 

While your marketing plan is about reaching your customers—your sales plan will describe the actual sales process once a customer has decided that they’re interested in what you have to offer. 

If your business requires salespeople and a long sales process, describe that in this section. If your customers can “self-serve” and just make purchases quickly on your website, describe that process. 

A good sales plan picks up where your marketing plan leaves off. The marketing plan brings customers in the door and the sales plan is how you close the deal.

Together, these specific plans paint a picture of how you will connect with your target audience, and how you will turn them into paying customers.

Dig deeper: What to include in your sales and marketing plan

Business operations

The operations section describes the necessary requirements for your business to run smoothly. It’s where you talk about how your business works and what day-to-day operations look like. 

Depending on how your business is structured, your operations plan may include elements of the business like:

  • Supply chain management
  • Manufacturing processes
  • Equipment and technology
  • Distribution

Some businesses distribute their products and reach their customers through large retailers like Amazon.com, Walmart, Target, and grocery store chains. 

These businesses should review how this part of their business works. The plan should discuss the logistics and costs of getting products onto store shelves and any potential hurdles the business may have to overcome.

If your business is much simpler than this, that’s OK. This section of your business plan can be either extremely short or more detailed, depending on the type of business you are building.

For businesses selling services, such as physical therapy or online software, you can use this section to describe the technology you’ll leverage, what goes into your service, and who you will partner with to deliver your services.

Dig Deeper: Learn how to write the operations chapter of your plan

Key milestones and metrics

Although it’s not required to complete your business plan, mapping out key business milestones and the metrics can be incredibly useful for measuring your success.

Good milestones clearly lay out the parameters of the task and set expectations for their execution. You’ll want to include:

  • A description of each task
  • The proposed due date
  • Who is responsible for each task

If you have a budget, you can include projected costs to hit each milestone. You don’t need extensive project planning in this section—just list key milestones you want to hit and when you plan to hit them. This is your overall business roadmap. 

Possible milestones might be:

  • Website launch date
  • Store or office opening date
  • First significant sales
  • Break even date
  • Business licenses and approvals

You should also discuss the key numbers you will track to determine your success. Some common metrics worth tracking include:

  • Conversion rates
  • Customer acquisition costs
  • Profit per customer
  • Repeat purchases

It’s perfectly fine to start with just a few metrics and grow the number you are tracking over time. You also may find that some metrics simply aren’t relevant to your business and can narrow down what you’re tracking.

Dig Deeper: How to use milestones in your business plan

Organization and management team

Investors don’t just look for great ideas—they want to find great teams. Use this chapter to describe your current team and who you need to hire . You should also provide a quick overview of your location and history if you’re already up and running.

Briefly highlight the relevant experiences of each key team member in the company. It’s important to make the case for why yours is the right team to turn an idea into a reality. 

Do they have the right industry experience and background? Have members of the team had entrepreneurial successes before? 

If you still need to hire key team members, that’s OK. Just note those gaps in this section.

Your company overview should also include a summary of your company’s current business structure . The most common business structures include:

  • Sole proprietor
  • Partnership

Be sure to provide an overview of how the business is owned as well. Does each business partner own an equal portion of the business? How is ownership divided? 

Potential lenders and investors will want to know the structure of the business before they will consider a loan or investment.

Dig Deeper: How to write about your company structure and team

Financial plan

Last, but certainly not least, is your financial plan chapter. 

Entrepreneurs often find this section the most daunting. But, business financials for most startups are less complicated than you think, and a business degree is certainly not required to build a solid financial forecast. 

A typical financial forecast in a business plan includes the following:

  • Sales forecast : An estimate of the sales expected over a given period. You’ll break down your forecast into the key revenue streams that you expect to have.
  • Expense budget : Your planned spending such as personnel costs , marketing expenses, and taxes.
  • Profit & Loss : Brings together your sales and expenses and helps you calculate planned profits.
  • Cash Flow : Shows how cash moves into and out of your business. It can predict how much cash you’ll have on hand at any given point in the future.
  • Balance Sheet : A list of the assets, liabilities, and equity in your company. In short, it provides an overview of the financial health of your business. 

A strong business plan will include a description of assumptions about the future, and potential risks that could impact the financial plan. Including those will be especially important if you’re writing a business plan to pursue a loan or other investment.

Dig Deeper: How to create financial forecasts and budgets

This is the place for additional data, charts, or other information that supports your plan.

Including an appendix can significantly enhance the credibility of your plan by showing readers that you’ve thoroughly considered the details of your business idea, and are backing your ideas up with solid data.

Just remember that the information in the appendix is meant to be supplementary. Your business plan should stand on its own, even if the reader skips this section.

Dig Deeper : What to include in your business plan appendix

Optional: Business plan cover page

Adding a business plan cover page can make your plan, and by extension your business, seem more professional in the eyes of potential investors, lenders, and partners. It serves as the introduction to your document and provides necessary contact information for stakeholders to reference.

Your cover page should be simple and include:

  • Company logo
  • Business name
  • Value proposition (optional)
  • Business plan title
  • Completion and/or update date
  • Address and contact information
  • Confidentiality statement

Just remember, the cover page is optional. If you decide to include it, keep it very simple and only spend a short amount of time putting it together.

Dig Deeper: How to create a business plan cover page

How to use AI to help write your business plan

Generative AI tools such as ChatGPT can speed up the business plan writing process and help you think through concepts like market segmentation and competition. These tools are especially useful for taking ideas that you provide and converting them into polished text for your business plan.

The best way to use AI for your business plan is to leverage it as a collaborator , not a replacement for human creative thinking and ingenuity. 

AI can come up with lots of ideas and act as a brainstorming partner. It’s up to you to filter through those ideas and figure out which ones are realistic enough to resonate with your customers. 

There are pros and cons of using AI to help with your business plan . So, spend some time understanding how it can be most helpful before just outsourcing the job to AI.

Learn more: How to collaborate with AI on your business plan

  • Writing tips and strategies

To help streamline the business plan writing process, here are a few tips and key questions to answer to make sure you get the most out of your plan and avoid common mistakes .  

Determine why you are writing a business plan

Knowing why you are writing a business plan will determine your approach to your planning project. 

For example: If you are writing a business plan for yourself, or just to use inside your own business , you can probably skip the section about your team and organizational structure. 

If you’re raising money, you’ll want to spend more time explaining why you’re looking to raise the funds and exactly how you will use them.

Regardless of how you intend to use your business plan , think about why you are writing and what you’re trying to get out of the process before you begin.

Keep things concise

Probably the most important tip is to keep your business plan short and simple. There are no prizes for long business plans . The longer your plan is, the less likely people are to read it. 

So focus on trimming things down to the essentials your readers need to know. Skip the extended, wordy descriptions and instead focus on creating a plan that is easy to read —using bullets and short sentences whenever possible.

Have someone review your business plan

Writing a business plan in a vacuum is never a good idea. Sometimes it’s helpful to zoom out and check if your plan makes sense to someone else. You also want to make sure that it’s easy to read and understand.

Don’t wait until your plan is “done” to get a second look. Start sharing your plan early, and find out from readers what questions your plan leaves unanswered. This early review cycle will help you spot shortcomings in your plan and address them quickly, rather than finding out about them right before you present your plan to a lender or investor.

If you need a more detailed review, you may want to explore hiring a professional plan writer to thoroughly examine it.

Use a free business plan template and business plan examples to get started

Knowing what information you need to cover in a business plan sometimes isn’t quite enough. If you’re struggling to get started or need additional guidance, it may be worth using a business plan template. 

If you’re looking for a free downloadable business plan template to get you started, download the template used by more than 1 million businesses. 

Or, if you just want to see what a completed business plan looks like, check out our library of over 550 free business plan examples . 

We even have a growing list of industry business planning guides with tips for what to focus on depending on your business type.

Common pitfalls and how to avoid them

It’s easy to make mistakes when you’re writing your business plan. Some entrepreneurs get sucked into the writing and research process, and don’t focus enough on actually getting their business started. 

Here are a few common mistakes and how to avoid them:

Not talking to your customers : This is one of the most common mistakes. It’s easy to assume that your product or service is something that people want. Before you invest too much in your business and too much in the planning process, make sure you talk to your prospective customers and have a good understanding of their needs.

  • Overly optimistic sales and profit forecasts: By nature, entrepreneurs are optimistic about the future. But it’s good to temper that optimism a little when you’re planning, and make sure your forecasts are grounded in reality. 
  • Spending too much time planning: Yes, planning is crucial. But you also need to get out and talk to customers, build prototypes of your product and figure out if there’s a market for your idea. Make sure to balance planning with building.
  • Not revising the plan: Planning is useful, but nothing ever goes exactly as planned. As you learn more about what’s working and what’s not—revise your plan, your budgets, and your revenue forecast. Doing so will provide a more realistic picture of where your business is going, and what your financial needs will be moving forward.
  • Not using the plan to manage your business: A good business plan is a management tool. Don’t just write it and put it on the shelf to collect dust – use it to track your progress and help you reach your goals.
  • Presenting your business plan

The planning process forces you to think through every aspect of your business and answer questions that you may not have thought of. That’s the real benefit of writing a business plan – the knowledge you gain about your business that you may not have been able to discover otherwise.

With all of this knowledge, you’re well prepared to convert your business plan into a pitch presentation to present your ideas. 

A pitch presentation is a summary of your plan, just hitting the highlights and key points. It’s the best way to present your business plan to investors and team members.

Dig Deeper: Learn what key slides should be included in your pitch deck

Use your business plan to manage your business

One of the biggest benefits of planning is that it gives you a tool to manage your business better. With a revenue forecast, expense budget, and projected cash flow, you know your targets and where you are headed.

And yet, nothing ever goes exactly as planned – it’s the nature of business.

That’s where using your plan as a management tool comes in. The key to leveraging it for your business is to review it periodically and compare your forecasts and projections to your actual results.

Start by setting up a regular time to review the plan – a monthly review is a good starting point. During this review, answer questions like:

  • Did you meet your sales goals?
  • Is spending following your budget?
  • Has anything gone differently than what you expected?

Now that you see whether you’re meeting your goals or are off track, you can make adjustments and set new targets. 

Maybe you’re exceeding your sales goals and should set new, more aggressive goals. In that case, maybe you should also explore more spending or hiring more employees. 

Or maybe expenses are rising faster than you projected. If that’s the case, you would need to look at where you can cut costs.

A plan, and a method for comparing your plan to your actual results , is the tool you need to steer your business toward success.

Learn More: How to run a regular plan review

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How to write a business plan FAQ

What is a business plan?

A document that describes your business , the products and services you sell, and the customers that you sell to. It explains your business strategy, how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

What are the benefits of a business plan?

A business plan helps you understand where you want to go with your business and what it will take to get there. It reduces your overall risk, helps you uncover your business’s potential, attracts investors, and identifies areas for growth.

Having a business plan ultimately makes you more confident as a business owner and more likely to succeed for a longer period of time.

What are the 7 steps of a business plan?

The seven steps to writing a business plan include:

  • Write a brief executive summary
  • Describe your products and services.
  • Conduct market research and compile data into a cohesive market analysis.
  • Describe your marketing and sales strategy.
  • Outline your organizational structure and management team.
  • Develop financial projections for sales, revenue, and cash flow.
  • Add any additional documents to your appendix.

What are the 5 most common business plan mistakes?

There are plenty of mistakes that can be made when writing a business plan. However, these are the 5 most common that you should do your best to avoid:

  • 1. Not taking the planning process seriously.
  • Having unrealistic financial projections or incomplete financial information.
  • Inconsistent information or simple mistakes.
  • Failing to establish a sound business model.
  • Not having a defined purpose for your business plan.

What questions should be answered in a business plan?

Writing a business plan is all about asking yourself questions about your business and being able to answer them through the planning process. You’ll likely be asking dozens and dozens of questions for each section of your plan.

However, these are the key questions you should ask and answer with your business plan:

  • How will your business make money?
  • Is there a need for your product or service?
  • Who are your customers?
  • How are you different from the competition?
  • How will you reach your customers?
  • How will you measure success?

How long should a business plan be?

The length of your business plan fully depends on what you intend to do with it. From the SBA and traditional lender point of view, a business plan needs to be whatever length necessary to fully explain your business. This means that you prove the viability of your business, show that you understand the market, and have a detailed strategy in place.

If you intend to use your business plan for internal management purposes, you don’t necessarily need a full 25-50 page business plan. Instead, you can start with a one-page plan to get all of the necessary information in place.

What are the different types of business plans?

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. Here are a few common business plan types worth considering.

Traditional business plan: The tried-and-true traditional business plan is a formal document meant to be used when applying for funding or pitching to investors. This type of business plan follows the outline above and can be anywhere from 10-50 pages depending on the amount of detail included, the complexity of your business, and what you include in your appendix.

Business model canvas: The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

One-page business plan: This format is a simplified version of the traditional plan that focuses on the core aspects of your business. You’ll typically stick with bullet points and single sentences. It’s most useful for those exploring ideas, needing to validate their business model, or who need an internal plan to help them run and manage their business.

Lean Plan: The Lean Plan is less of a specific document type and more of a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, test, review, refine, and take action based on performance. It’s faster, keeps your plan concise, and ensures that your plan is always up-to-date.

What’s the difference between a business plan and a strategic plan?

A business plan covers the “who” and “what” of your business. It explains what your business is doing right now and how it functions. The strategic plan explores long-term goals and explains “how” the business will get there. It encourages you to look more intently toward the future and how you will achieve your vision.

However, when approached correctly, your business plan can actually function as a strategic plan as well. If kept lean, you can define your business, outline strategic steps, and track ongoing operations all with a single plan.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Noah Parsons

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

Check out LivePlan

Table of Contents

  • Use AI to help write your plan
  • Common planning mistakes
  • Manage with your business plan
  • Templates and examples

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12 Steps to Initiate and Plan a Successful Project

Editorial Team

project initiation and planning

Being entrusted to initiate and plan your company’s new project can be a great responsibility—and it’s something you don’t want to mess up.

Project initiation , the process by which you start a project, and project planning , the process in which you create schedules and plan a project systematically, are integral to the project management process.

Project planning, the most important phase of the project management process , should be executed well, as poor planning may lead to serious problems and setbacks later. Collaboration with remote teams can help reduce the burden brought about by repetitive tasks and help initiate and plan a project without bias.

Below, we list the twelve steps of the project management process that can help you get started initiating and planning a successful project.

Step 1: Develop Project Charter

The first step to starting your new project is to develop your project charter. Basically, your charter will serve as your project’s mission statement and serve as your guide throughout the project. In your charter, you should define the scope of your project (what you plan to do) as well as an overview of how it will be done (who will do what).

Successful project charters are prepared from information from three main sources: contracts, Service Level Agreements (SLA), and Letters of Award.

Your contracts are the agreements between you (the service provider) and your client. Your SLA is a special type of contract in which you and your client define and agree to the scope and deliverables of the project, and your Letter of Award states that you’ve won a particular bid for the project.

Within your project charter, be sure to provide a comprehensive overview of the scope and direction of the project. Also known as your project’s content, this information is key to the success and to the professionalism of your charter.

This document signifies to your project manager that (s)he has permission to start work on the tasks, as laid out in the charter. Having a clear direction, purpose, and high-level project description can keep all parties on the same page and help your team to provide a service as agreed to with your client.

In order to do this, your charter should include any and all requirements and key deliverables as well as provide a general milestone schedule. Parties responsible for the project, such as the project manager, the project sponsor, and keyholders, should be listed.

Step 2: Identify Stakeholders

It’s imperative that you identify all stakeholders while developing your project charter. Stakeholders are any individual, group, or organization that will be affected by the outcome of the project.

In order to do this, most organizations run what’s called a stakeholder analysis . This analysis identifies the stakeholders in a project and determines what outcome the project should provide to each one.

A stakeholder register is also made. This register identifies project stakeholders and lists their influence over its outcome.

A Communications Management Plan is then put in place to help guide communications between your organization and all involved parties to help ensure favorable outcomes for all involved.

Step 3: Collect Requirements

Next, it’s important that you collect requirements for the project, or in other words, start brainstorming ideas behind the project’s goal.

To do this, you’ll need to conduct interviews and attend meetings with all the key stakeholders who can provide input to the project requirements as well as those who can contribute to the project’s success.

Communication is key during this stage, as you make sure that the brainstorming you do and the information you collect both reflect the desires of all parties.

Mind mapping is a popular and effective brainstorming technique that allows you to visually organize information. Creating a mind map can help you and the members of your team stay on track while collecting project requirements .

Step 4: Define Scope

This all goes into helping you define the project’s scope. You can think of your project’s scope as what you’re planning to do. It’s here that you set the limits of the project and determine just what is—and what isn’t—included in your service.

There are four important considerations to make when working to define your project’s scope.

The first is requirements documentation, or files that specifically define what should be accomplished. This document lists out all the requirements gathered during the requirement collection process.

Your product analysis should thoroughly review the project at hand, including the estimated costs, the work to be done, your competitors, and other important information that will allow management to review and consider the project.

Once this is done, you’ll need to draft a Project Scope Statement. This document is important, as it defines the scope and the goals of the project for all stakeholders involved.

Finally, you’ll want to use a Requirements Traceability Matrix to measure the success of your project. This matrix will allow you to ensure that those working at lower levels are meeting your high-level standards and adhering to the project’s overall mission. It will establish a baseline of goals as outlined in your project charter and use it to compare to your project’s current state. This allows management to adjust to present conditions and work to complete the project in an accurate and timely manner as agreed to in the project charter.

Step 5: Create Work Breakdown Structure (WBS)

A Work Breakdown Structure (WBS) is another essential element to helping ensure that your project is completed accurately and on-time.

Your WBS should breakdown the work to be done into several manageable sections to be carried out by different groups on your team. It should also establish a hierarchy of deliverables—things you seek to accomplish and provide through your service.

The process by which work is broken down and micro-managed is known as decomposition. Proper decomposition is important, as it helps make sure that the workload is manageable and that it is being conducted and supervised by members who are best-suited to do it on your team. This helps workflow proceed as accurately and as timely as possible.

Step 6: Develop Schedule

Developing a schedule is an integral part to your project charter. It’s important that you create a timeline that is agreed to upon all parties involved, as well as one that allows for the work to be done to the best-quality possible.

In order to do this, it’s important to define and sequence activities that need to be undertaken to complete the project. This means that you should know exactly what work will need to be done and what order it will be done in.

Once you have this information, you can start estimating activity duration so that you can get a general idea of how long the project will take.

Estimating activity duration can be tricky, as you want to leave enough time to accommodate for setbacks while also providing your service at a competitive pace. Be sure that your estimates will more-or-less align with reality to keep your stakeholders and your clients happy.

Step 7: Estimate Costs

In addition to estimating the time you will spend on the project, you’re also going to need to estimate costs. Having accurate cost estimates will help you to later plan a solid project budget .

There are three main methods organizations use to estimate costs:

  • Analogous Estimating
  • Bottom-Up Estimating
  • Three-Point Estimating

Analogous estimating involves comparing the cost and the duration of similar projects in the past to help determine the overall costs of your current projects. While it can be helpful in getting a general ballpark figure, analogous estimating requires you to be careful in considering outside variables that could affect the cost from one project to the next.

Bottom-up estimating is a different process altogether and involves getting all of your team members to help you in the estimating process. In a way, bottom-up estimating gets the workers directly involved with a certain portion of the project to provide a general cost estimate of their portion. This can be effective, as it delegates cost estimation to the individuals who may have a better understanding of the cost of their specific tasks. These costs are then combined for an overall estimate .

Three-point estimating is favored by many project managers as a way to provide a more-accurate cost estimate. As you pay have guessed, three-point estimating involves the consideration of three different estimates and weighting them for a more-accurate guess of total project costs. The three estimates involved determine the best-cast scenario, the most-likely scenario, and the worst-case scenario. A weighted average of the three values is then taken to get an accurate estimate of overall costs.

Step 8: Determine Budget

Once you’ve got your total cost estimates in place, it’s time to set your project’s budget. Having accurate estimates will allow you to better prepare your budget and help you be able to get all work done in a cost-effective manner.

Determining your project’s budget requires the use of cost aggregation. This process involves adding the costs of each step of the project to get an overall cost figure.

Once this is done, you’ll want to establish both a contingency and a management reserve .

Your contingency reserve will be under the control of the project manager and will consist of funds allocated to manage estimated risks. This helps the project operate in the event your team is challenged with a risk as determined by your risk management plan.

In contrast, your management reserve will consist of funds that are designed to deal with unforeseen challenges. These are complications you did not account for in your risk management plan.

Both reserves help your project stay more-or-less on budget despite potential setbacks and challenges. Having proper contingency and management reserves is a vital aspect to any effective project management plan.

Step 9: Develop Project Management Plan

Your project management plan is, in many ways, a summation of the work we’ve discussed so far. It’s here that you will officially layout both the objective and the scope of the project.

You’ll also mention the deliverables you seek to offer, list any stakeholders, and define specific roles and responsibilities for your team.

Once this is done, your plan will also include your estimated project schedule of when work will be done, as well as discuss any risks you expect to encounter.

A complete project management plan should include:

  • Project Objective
  • Project Scope
  • Project Deliverables
  • List of Stakeholder
  • Roles & Responsibilities
  • Project Schedule
  • Project Risk

Step 10: Plan Resource Management

For your project to be successful, you’ll need an effective resource management strategy. Resource management is the method by which you effectively acquire and use resources required to do your project.

Without the proper resources, you’ll be unable to execute your project as planned, so be sure to have a solid strategy in place for the acquisition, the development, and the use and management of all required resources.

This can be managed through hierarchical charts and a responsibility assignment matrix. Both of these methods help describe who does what work and what specific resources align with that role. A responsibility assignment matrix (RAM) is particularly useful in describing the goal of each individual team as well as well as any tasks they may have.

Step 11: Plan Quality Management

To be successful, you’ll need a quality management plan in place to measure and control the quality of the work being done.

Performing cost-benefit analyses is an integral part of any quality management plan, as it measures the potential costs and revenues of a specific action. This information is important because it can help tell you the most financially-beneficial aspects of your project—and subsequently where to put more effort into quality control .

In order to effectively manage project quality, design a testing and inspection plan that will allow you to control the quality of each aspect of your project. This involves the use of quality metrics that help to measure the quality of work done and compare it against work goals.

Step 12: Plan Risk Management

Finally, a risk management plan should be established to forecast potential risks your project may face. This is an important step in determining accurate budget estimates, as well as in establishing a contingency reserve.

A successful risk management plan works by performing a three-step process. When preparing for risks, you should:

  • Identify Risks
  • Perform a Risk Analysis
  • Plan Risk Responses

Identifying risks refers to the process by which your team analyzes the project for possible risks or setbacks that may be faced. Your WBS should allow you to identify potential risks at every level of the project.

Once this is done, you’ll need to perform a risk analysis.

Risk analyses allow you to assess the chances that you will encounter a specific complication while working.

Once you have this information, work with your team to ensure that you have an appropriate plan in place to deal with the risk if encountered. In this step of the process, you’ll plan your risk responses so that your team knows what to do in case you do encounter one of your potential identified risks.

Project initiation and project planning are two important steps in the project management process. Having project initiation and project planning strategies in place can help streamline your project and prevent against future setbacks. Project planning, in particular, requires great attention to have the project completed without complications.

Project initiation and planning involve specific and targeted steps that work to build a solid project charter and project management plan. Agreements between you and your clients should be reached and all stakeholders identified before work commences.

Before starting your project, all parties should be aware of a specific project mission, as well as the project’s timeline, scope, costs, and the work involved.

By following the twelve steps above, you can effectively initiate and plan a successful project that meets the needs of all stakeholders.

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How to create a goal-crushing project plan (+ 13 templates)

These project plan templates will prepare you for a smooth project..

Hero image with an icon representing a project template or Kanban board

If I learned anything from my borderline unhealthy obsession with "The Price is Right," it's that you can't underestimate the power of a good plan. Convinced I was just a hop, skip, and a "Come on down!" away from Showcase Showdown glory, I drafted a meticulous battle plan for how I would crush all the people who think a toaster oven costs the same as a Camry.

Even if the most meticulously laid plans are at the mercy of a capricious host with a skinny microphone, starting with a project plan template lays a foundation of order and direction in a world where the rules are made up and the points don't matter. (Wait, wrong show.)

In this post, I'll show you how the right project plan template can bring that same level of preparedness to your professional projects.

Table of contents:

What is a project plan template?

13 free project plan templates, who uses the project plan template, how to create a project plan in 7 steps, automate your project plan, what is a project plan.

A project plan is a formal document that details how a project will be executed by outlining the purpose, resources, scope, timeline, and deliverables required to complete said project. It guides teams on what the project is supposed to achieve, helps them communicate, keeps track of goals, decisions, and changes, and monitors progress.

The project plan isn't just a roadmap for how to proceed; it's also a vital tool for managing risk, ensuring clarity and transparency, and serving as a communication medium between all stakeholders. It provides a foundation for subsequent detailed planning, such as resource allocation and scheduling, and is essential for maintaining control over the project's progression.

Put simply: imagine trying to whip up a soufflé for the first time without a recipe. You might end up with a deflated mess and egg on your face (possibly literally). A project plan ensures you won't need a towel.

Zapier Interfaces , a no-code app builder, has a simple project plan template that lets you store data, create an interface for users to interact with, and set up workflows to automate the plan.

What does a project plan look like?

A project plan can take various forms, depending on the project's needs and complexity. It might be a comprehensive multi-page document detailing every phase, milestone, and activity or a succinct one-pager for smaller projects. Visual representations like a Gantt chart are often used to depict task sequences and dependencies, highlighting how different tasks interlink and the project's overall workflow.

Who crafts a project plan?

The project manager or a dedicated project planning team is responsible for crafting a project plan. This team must deeply understand the project's objectives, constraints, and the steps required to complete it successfully. Creating a project plan involves a series of strategic decisions, such as defining project phases and milestones, setting up timelines, and breaking the project into bite-size pieces, so the team doesn't choke on ambition.

A project plan template is a pre-formatted document that serves as a starting point for outlining the approach to a project. It typically includes sections for the project scope, objectives, timelines, resource allocation, risk assessment, and communication strategies (unless telepathy is in the budget).

These templates are vital, as they offer a structured framework ensuring consistency and thorough planning. They help avoid overlooking critical elements, streamline the planning process, and increase productivity, all while facilitating clear communication, aligning stakeholders, and setting a clear path to project completion. By using one, you're basically copying off the smart kid in class—you'll hit all the marks without having to think too hard.

Why reinvent the wheel when someone else has already done the heavy lifting for you? In a gracious act of charity, I present to you not one, not two, but 13 free project management templates. (Don't thank me too much—my design team made them.) Feel free to use them as is or, if you're feeling fancy, jazz them up with your own branding and visual elements.

1. Project proposal template

Screenshot of a project proposal template

A project proposal template provides a standardized format for outlining a project's objectives, scope, methodology, and resources. Aimed at persuading stakeholders or clients to approve and fund the project, think of this project management plan template as your first date outfit—designed to impress, communicate your best attributes, and get a "yes" to that second date or, in this case, the green light on your project.

2. Project kickoff meeting template

Screenshot of a project kickoff meeting template

A project kickoff meeting agenda is a guide that outlines the important topics to tackle during an initial meeting with project stakeholders to align goals, expectations, roles, and timelines for a new project. It's your project's pilot episode, where you introduce the cast of characters, set the scene, and tease the drama that'll unfold as your plan comes to life.

3. Project brief template

Screenshot of a project brief template

A project brief template is your project's elevator pitch on paper—a short, snappy document that tells everyone on the elevator (team members and stakeholders) why they should care about what you're doing before they reach their floor.

4. Gantt chart project plan template

Screenshot of a Gantt chart project plan template

A Gantt chart project plan template is a visual tool that outlines a project schedule, showing the start and finish dates of elements within the project and how they relate to each other over time. It's like a time-travel map for your project, visually plotting out your tasks in a way Doc Brown would appreciate.

5. Project communications plan template

Screenshot of a communications plan project template

A project communications plan template outlines the strategies, methods, frequency, and responsibilities for all communications within a project, ensuring no wires get crossed.

6. Business case template

Screenshot of a business case project template

A business case template is a bit like your project's resume. It highlights the skills (benefits), experience (costs), and special zing (risks and rewards) to convince the big bosses to hire (approve) your project.

7. Risk management project plan template

Screenshot of a risk management project plan template

A risk management project plan template is designed to identify potential risks in a project, analyze their impact, and outline mitigation strategies to ensure project continuity. It's your project's horror movie survival guide, except instead of avoiding chainsaw-wielding maniacs, you're sidestepping budget blowouts and timeline traps.

8. Project activity template

Screenshot of a project activity template

A project activity template is like a chore chart for grown-ups, detailing who's doing what, where, and when—hopefully without the bribery of gold stars and ice cream.

9. Project budget allocation template

Screenshot of a project budget allocation template

A project budget allocation template provides a structured approach to estimate the costs associated with various aspects of a project, helping to manage and distribute financial resources appropriately.

10. Project status report template

Screenshot of a project status report template

A project status report template summarizes a project's progress, risks, and issues, keeping stakeholders informed about its current state. It's basically your project's report card.

11. Resource management project plan template

Screenshot of a resource management project plan template

A resource management project plan template helps plan, allocate, and schedule the resources needed to complete a project.

12. Project monthly monitoring template

Screenshot of a project monthly monitoring template

A project monthly monitoring template is used to track the project's progression, financial status, and performance metrics systematically every month. It's like a monthly diary entry for your project but with fewer feelings.

13. Project change request template

Screenshot of a project change request template

A project change request template is a formal document that outlines a request for a change in the project, detailing the nature of the change, its impacts, and justification. This is the polite way of saying, "Hey, I know what we agreed on, but I've had a better (or more terrifying) idea, and here's a form filled out in triplicate about why we should do it."

A project planning template and the resulting project plan are used by a bunch of folks involved in the project's lifespan.

Project managers: Armed with a template and a dream, project managers are responsible for creating a clear and comprehensive project plan. They're constantly checking the plan like it's a newborn baby to make sure everything's on track and no one has accidentally dropped the project on its head.

Project team: These are the folks in the trenches who use the plan throughout the project execution phase. It helps them understand their roles, responsibilities, and timelines, providing a clear path to follow.

Subject matter experts: These are the brainiacs you call when you can't figure out how to fit that last puzzle piece. Their expertise helps in creating an accurate and feasible plan.

Stakeholders: These are the people, like clients and executives, who rely on the project plan for progress updates and a glimpse into the future of the project. It's as if they're trying to read tea leaves, discerning the fate of the project from the swirling patterns of tasks and deadlines.

Other departments: Depending on the nature of the project, departments like Finance, Marketing, or HR might also use the project plan template to align their activities with the project's scope and timeline.

The more these groups are involved in the plan creation and execution, the more collaborative and inclusive the project environment is. This effort also increases the likelihood of catching and rectifying any potential issues early in the project lifecycle, like a safety net made of collective brainpower and teamwork.

If you're the sort who likes to prep for a zombie apocalypse with a well-stocked pantry and a blunt object near every door, then you probably know the power of a good project plan. But drafting your own is a different story. These seven steps to banging out a project plan will make you feel like the boss of everything, including the undead.

1. Define the project scope and objectives

The project scope outlines the boundaries and limitations of the project, serving as a guideline to ensure the project doesn't deviate from its intended path. It helps in preventing scope creep, the sneaky goblin that eats your budget and poops out deadline delays.

Well-defined objectives offer a clear vision of what the project aims to achieve. They serve as a motivating factor for the project team, encouraging them to work toward a common goal. It's like gathering a group of first-graders and challenging them to build the world's tallest LEGO tower. Suddenly, their chaotic energy transforms into focused determination.

Additionally, objectives provide a benchmark against which you can measure the project's success. Making objectives as clear as my grandma's moonshine ensures that every decision and action taken aligns with the project's ultimate goals.

2. Identify key stakeholders and team members

Identifying key stakeholders and team members during project initiation is about as crucial as remembering to put on pants before leaving the house. Sure, you could wing it, but you'll likely encounter some uncomfortable situations and potential embarrassment along the way.

Stakeholders, like senior management and investors, have a vested interest in the project, and their input can be invaluable in shaping the project's direction. They provide resources, unique perspectives, and the uncanny ability to spot potential disasters from a mile away.

Team members are the fine folks who will bring your project plan to life, so make sure you know who's who and what they're responsible for. By doing this, you'll foster a sense of ownership and promote a collaborative work environment where everyone understands how their role contributes to the project's success.

3. Develop a work breakdown structure

A work breakdown structure (WBS) is a visual tool that breaks down all the work a project needs into smaller, more manageable parts. It's like that weird quote about eating an elephant. You wouldn't just shove the whole thing in your mouth, right? You'd start with small bites. The WBS is your fork and knife in this elephant-sized project feast.

Starting with the top level representing the overall project goal, each step down the hierarchy gets more detailed. The last level of the WBS is where you'll find measurable, actionable tasks.

4. Create a project timeline

Once all tasks have been created and organized in the WBS, you'll have to start estimating how long each task is going to take. It's a bit like guessing how many jelly beans are in the jar at a carnival, but with more spreadsheets. Assign a time frame to the project and create a schedule, making sure to include a buffer to account for any potential delays and prevent the plan from falling apart.

It's always wise to use a Gantt chart or another form of a project flow chart for time planning. That way, you can spot task dependencies quickly, track progress like a pro, and shuffle things around when the project gremlins inevitably throw a wrench in your plans.

5. Allocate resources and set a budget

Proper allocation of resources—be it human or material—is of the utmost importance in any project. Identifying these resources for each task helps ensure the project runs smoothly and efficiently.

When it comes to human resources, it's about assigning the right people to the right tasks based on their skills and expertise. Think of it as a less romantic, more productivity-focused version of Tinder: swipe right if their skills match the task at hand, swipe left if they think Excel is a brand of gum. Material resources involve physical supplies or equipment required to complete each task. Basically, if it's tangible and you need it to get the job done, put it on the list.

You've got to make sure your financial ducks are in a row, so you're not left scraping the bottom of the piggy bank. This means predicting all the expenses likely to be incurred—from salaries and equipment to software licenses and those pesky overheads. Just imagine a crystal ball, but instead of mysterious smoke, it's filled with receipts, invoices, and the occasional moth flying out of your wallet.

6. Identify risks and communication strategy

In order to effectively manage the project, it's important to identify potential risks and develop a communication strategy. Some challenges or threats that could arise include budget constraints, resource limitations, and unforeseen technical issues. Conducting a risk assessment is like planning a picnic and assuming it'll rain, there will be ants, and at least one seagull attack. Once you've got your list of potential project-ruining catastrophes, come up with a contingency plan to either stop them from happening or deal with them if they do.

You should also determine your communication strategy, whether through emails, seances, yelling across the room, or other means. Decide how often you'll check in and who needs to be in the loop.

7. Review, approve, and monitor

At this stage, all aspects of the project plan are reviewed and scrutinized to ensure that every detail has been considered, including whether Mercury is in retrograde. The approval process involves sign-offs from key stakeholders to ensure everyone is on the same page.

Once your project is up and running, keep those plates spinning with regular check-ins because if one crashes, everyone's going to hear it. If something isn't going according to plan, be ready to whip out your duct tape and make some adjustments.

While the seven steps outlined can set you on the path to a well-structured project plan, leveraging existing software can streamline the process. If Google Docs and Sheets aren't your jam, check to see if an existing app you use (like Notion or Coda ) has a template that might work for you, either built-in or from the community surrounding the app.

And once you've built out your project plan, you can use Zapier to automate workflows and connect your favorite apps. Learn more about how to automate project management , or take a spin at the Big Wheel with one of these pre-built workflows to automate the project plan templates above.

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Zapier is a no-code automation tool that lets you connect your apps into automated workflows, so that every person and every business can move forward at growth speed. Learn more about how it works .

Related reading:

How to automatically create documents from a template

The best project management software for small businesses

21 free Google Sheets templates to boost productivity

How to DIY Google Sheets Kanban boards (or use one of these templates)

21 project management templates to organize any workflow

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Project Management Business Plan Template

Written by Dave Lavinsky

project management business plan

Project Management Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their project management companies.

If you’re unfamiliar with creating a project management business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a project management business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your project management business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a project management business or grow your existing project management company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your project management business to improve your chances of success. Your project management business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Project Management Businesses

With regards to funding, the main sources of funding for a project management business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for project management companies.

Finish Your Business Plan Today!

How to write a business plan for a project management business.

If you want to start a project management business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your project management business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of project management business you are running and the status. For example, are you a startup, do you have a project management business that you would like to grow, or are you operating a chain of project management businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the project management industry.
  • Discuss the type of project management business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of project management business you are operating.

For example, you might specialize in one of the following types of project management businesses:

  • Marketing project management : this type of project management involves overseeing projects related to marketing and advertising.
  • Construction project management: this type of project management involves overseeing responsibilities related to planning and the logistics of a construction project.
  • Engineering project management: this type of project management is responsible for overseeing engineering projects to ensure they’re completed appropriately.
  • IT project management: this type of project management involves overseeing job duties such as establishing IT goals, overseeing the IT team’s processes and ensuring all project-related employees have the necessary resources to complete the project.

In addition to explaining the type of project management business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of clients served, the number of clients with positive outcomes, reaching X number of clients served, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the project management industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the project management industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your project management business plan:

  • How big is the project management industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your project management business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your project management business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: small businesses, midsize companies and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of project management business you operate. Clearly, corporations would respond to different marketing promotions than small businesses, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other project management businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes in-house employees, online programs, or software. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of clients do they serve?
  • What type of project management business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide your own staff?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a project management business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of project management company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide consulting, scheduling, budgeting, or staffing?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your project management company. Document where your company is situated and mention how the site will impact your success. For example, is your project management business located in a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your project management marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Attend industry events and tradeshows
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your project management business, including answering calls, planning and providing project services, client interaction,  billing clients and/or vendors, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your project management business to a new city.  

Management Team

To demonstrate your project management business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing project management businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a project management business or successfully running a small consulting firm.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you manage 5 clients per day, and/or offer consulting services? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your project management business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a project management business:

  • Cost of equipment and office supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of project management services you plan to offer.

Writing a business plan for your project management business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the project management industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful project management business.

Project Management Business Plan Template FAQs

What is the easiest way to complete my project management business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your project management business plan.

How Do You Start a Project Management Business?

Starting a project management business is easy with these 14 steps:

  • Choose the Name for Your Project Management Business
  • Create Your Project Management Business Plan
  • Choose the Legal Structure for Your Project Management Business
  • Secure Startup Funding for Your Project Management Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Project Management Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Project Management Business
  • Buy or Lease the Right Project Management Business Equipment
  • Develop Your Project Management Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Project Management Business
  • Open for Business

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business planning advisor can create your business plan for you.

Other Helpful Business Plan Articles & Templates

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Project Management

12 minute read

How to Create a Project Management Plan (Step by Step)

Devan Ciccarelli

Devan Ciccarelli

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Here’s how to create a project management plan, even if you have zero experience doing so.

Whether you’re a newly hired project manager or one who’s been slaying the game for years, having the right plan in place is essential to the success of your project. After all, when you have everything outlined and neatly organized, you’ll score a much better chance of managing a project that runs smoothly from start to finish.

Bad news: It’s this step, actually creating the plan, that trips many managers up. Fortunately, with the help of today’s article, you won’t fall into that trap. I’ll show you everything you need to know about how to create a project management plan so you have a roadmap to run with.

We’ll cover how to:

Step 1: Identify the goal of the project

Step 2: map out the scope, step 3: develop an outline or plan, step 4: share this initial idea with your team, step 5: finalize your plan.

  • Step 6: Use a Gantt chart to keep things organized

Step 7: Distribute your project management plan

Step 8: hold a project post mortem.

So let’s jump right in.

Want to learn more?

Take your project management skills to the next level with our comprehensive (and free) ebook!

How to create a project management plan

Follow these eight steps to build a solid project management plan from the ground up:

To build anything of substance, the first step you’ll want to tackle is creating the right foundation.

Ask yourself these questions to lay the groundwork:

  • Why are you creating this project?
  • What’s the goal of it?
  • How will this affect your stakeholders?
  • What about your team?

And to help you answer those, make sure you do the following:

Research and homework

  • You may already have a good idea of why you’re creating this project, but it’s essential to back this up with research.
  • How is your company doing things right now? What’s working? What doesn’t work?
  • Are there enough resources available? What else is needed?
  • Figure out the real the problem at hand and gain a deep understanding of the current mechanics before you try to improve them.

Meet with your team for feedback

  • Meet with anyone who could be involved in this project during this stage. Before narrowing things down, be sure to speak with any employees who will be involved in this project.
  • You need to see things from their perspective so you have all your ducks in a row when it comes time to introduce the plan to your stakeholders.
  • Once that’s taken care of, you can then meet your stakeholders with confidence.

Figure out who is a stakeholder

  • Sure, you may have a Board of Directors or some other stakeholders involved, but don’t forget, those aren’t the only people to consider.
  • Your customers and employees may also be stakeholders in this project.
  • In short, anyone who could be affected by these changes is a stakeholder and must be considered as such.
  • After you nail down your “why” and meet with both your team and all prominent stakeholders, you’re ready to set your priorities and goals.

Identify priorities

  • Before you dive into your goals, consider your priorities first. What is more important here? What can take a backseat?
  • Identify your priorities before moving on to finalizing your goals.

Set clear goals

  • Once you’ve tackled all of that, you’re ready to set specific, measurable goals.
  • These goals serve as the foundation of your project management plan so it’s crucial that you spend enough time figuring them out before moving on to the rest of our steps.

You’ll need to answer:

  • What are you hoping to achieve here?
  • How will you measure that?
  • What’s considered a success?

With that important information nailed down, you can then map out your project’s scope.

Map out the scope

If you were to compare your project management plan to building a house, your first step is the concrete foundation.

This next step is the blueprint for how things will get done and what your project will look like once it’s in motion.

So answer these next questions before proceeding:

What is your budget?

  • Before you create an elaborate project scope that’s out of reach, you need to consider your budget first. And I’m not only referring to your financial investment here.
  • You must also take into account your other valuable resources, such as time and manpower. How much of these can you afford to use?
  • Outline your budget in terms of financial investment, time, and resources needed. Only then will you be able to create a realistic project scope, which is also your next step.

What is your project scope?

  • As with setting goals, it’s important to stretch your project to the right limits. You don’t want to go so far that your team can’t reach its targets, yet you also don’t want to create a project that doesn’t accomplish much.
  • To help strike the right balance, create a project scope that is crystal clear and outlines all of the details — both big and small.
  • Your project scope should also include your deliverables and the deliverable schedule .
  • For more on keeping your project's scope within bounds, check out our definitive guide to scope creep .

What are your deliverables?

  • Everyone on your team should know what needs to be delivered and when. By spelling this out in your project scope, you’ll do just that.
  • Not only does this deliverables list create a workflow everyone can follow, it also helps keep everyone on track.
  • You’ll also show stakeholders or clients what they can expect, which naturally builds accountability into your project management plan.
  • So when you account for all the deliverables you’re responsible for, your next task is to plot out your deliverable schedule.

What is your deliverable schedule?

  • It’s crucial that you don’t over promise during this step. Do that and your team will be left scrambling throughout the project and your deliverables will suffer in quality.
  • A better approach is to use the research you conducted in step 1 to hone in on a realistic delivery schedule.
  • If your research uncovered that the task takes 2 weeks to complete, it’s not a good idea to only give your team a few days and hope everything somehow falls into place within a shorter time frame.
  • It’s also smart to add a buffer to any areas you’re not sure of, just to be safe. This gives your project and your team the breathing room needed to get the job done correctly.
  • If you’re worried that your stakeholders will be concerned about the amount of time needed, reassure them that to do the job right the first time, it needs to take that much time. Otherwise you’ll be stuck re-working things for months to come.
  • Now that you have all of this sketched out, you’re ready to create the first draft of your project plan.

Your next step is to create an outline and plan of action based on everything you’ve learned so far.

While this is only a first draft at this point, it pays to finalize as much as you can (as if it were the real thing) so you can avoid multiple rounds of revisions.

In this outline, include the project’s:

  • “Why”
  • Stakeholders
  • Deliverables
  • Deliverable schedule

You should also include a page about your research to highlight your biggest key findings and discuss how they inspired your project management plan.

Polish up your document, add some branding elements, and you’ll be ready to share it with your team.

Before you get too excited and send your document to every one of your stakeholders, you need to finalize it with your team beforehand.

This step is one that many project managers overlook for time’s sake — and it’s a crucial and costly mistake.

When there’s a disconnect between the initial plan and how the work is implemented, you’re going to face several snags along the way.

You’re better off finalizing this draft plan with your team before it gets to the approval stage.

This ensures that your project will run as smoothly as your dreams.

So in this stage, hold a kickoff meeting to:

  • Explain the ins and outs of the project
  • Let your team know what’s expected of them and when
  • Work out any kinks that may come up

It’s especially important to pay attention to that last point.

No matter how hard you try to cover all of your bases, hiccups will inevitably surface in any project.

But with proper planning, you’ll minimize problems as much as humanly possible. I’ll touch more on this next.

Using the feedback from your team, you’re ready to finalize your plan.

This official plan will be the one you’ll send to stakeholders so it’s important to take your time here.

You should also add a section about any issues that may come up, including how you plan to handle them.

While it may seem counterintuitive to highlight possible hiccups to your stakeholders, you’ll be showing them that you’re taking a proactive, instead of reactive, approach. This foresight is always appreciated.

It’s also ideal to assign roles during this phase of the project plan so stakeholders know how to get in touch with your points of contact during each step.

The best way to display this type of information, both internally and externally for stakeholders, is through a Gantt chart.

Step 6: Use a Gantt chart to keep things organized

If you have Excel, you can use this free Gantt Chart template to create a timeline of deliverables.

Free Gantt Chart

This helpful tracker ensures that both your team and stakeholders know what to expect and when.

As the project unfolds, keep this updated throughout the day so anyone can see where your project presently stands.

Once you’ve finished creating your project management plan and created a timeline using a Gantt chart, you can finally share your plan with everyone.

When your plan is ready to send out to stakeholders and everyone else on your team, you’ll be able to answer questions and start putting your plan into motion.

To stay on track, plot out the big milestones first and then how you plan to achieve each one using smaller targets, such as daily, weekly, or monthly goals.

After that, you’re simply managing deliverables and your team. Easy peasy.

Now, before you use this template again on your next project, conduct a project post mortem as I’ll show you next.

This is similar to a kickoff meeting except that it happens after a project has finished.

I spoke in depth about the topic in this guide so I’ll keep things brief here. If you need more help, check out that guide when you’re done reading this one.

With a project post mortem, your goal is to find out how your project went from start to finish, including any bumps in the road you experienced.

  • Did you run on schedule?
  • If there were any milestones missed, what caused the delay? Can that be prevented for the next one?
  • Are there any other issues you ran into?

You should also compare how your results fared with your initial plan.

By taking this time to reflect, you’ll all but guarantee that your next project doesn’t fall victim to the same mistakes.

You also want to highlight what went well and give your team the kudos they deserve for a job well done.

This will help keep the positive momentum moving right into your next project.

Jot down everything you discover here so you can use this intel to improve your next project management plan.

Create your project management plan now

Don’t let the thought of creating a project management plan from scratch stress you out.

Follow these 8 steps and you’ll have everything you need to make your project a success starting today!

Want to brush up on your project management skills? Check out the Project Management Basics and Project Management for Team Members courses to get a solid foundation in how to better manage your projects.

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Devan Ciccarelli

Crafting fluff-free content is Devan’s jam. When she’s not writing for GoSkills, you’ll find her outside reading, soaking up the sun, or hiking her next adventure.

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6 Questions to Ask Before Starting a Big Project

  • Antonio Nieto-Rodriguez
  • Whitney Johnson

starting a business project plan

Figure out if there is really an opportunity in your idea.

Deciding when to invest your company’s scarce resources in a project is of strategic importance. Yet, there is currently no management framework available to help executives or individuals with the vital decision of when the  right time  has arrived. The authors explain how applying the S-curve model can help decision makers. The base of the curve represents a period of investigation where relatively few resources have been committed. The purpose of this phase is to ascertain whether there is really an opportunity in an idea — or not. During this phase is when you should seek answers to six important, foundational questions: 1) Has the project been done before? 2) Is the project part of your core business and will it leverage your strengths? 3) Can you clearly define the scope? 4) What is the investment cost? 5) Do you have buy-in from key leaders and the wider organization? 6) What is the timeline?

Knowing when to start a project is a key factor to its success. And yet it’s a strategic talent very few companies have developed. If you begin a project too soon, chances are high that the project will miss its deadline — if it doesn’t fail outright.

starting a business project plan

  • Antonio Nieto-Rodriguez is the author of the Harvard Business Review Project Management Handbook , five other books, and the HBR article “ The Project Economy Has Arrived. ” His research and global impact on modern management have been recognized by Thinkers50. A pioneer and leading authority in teaching and advising executives the art and science of strategy implementation and modern project management, Antonio is a visiting professor in seven leading business schools and founder of Projects & Co mpany and co-founder Strategy Implementation Institute and PMOtto . You can follow Antonio through his  website , his LinkedIn newsletter  Lead Projects Successfully , and his online course  Project Management Reinvented for Non–Project Managers .
  • WJ Whitney Johnson is the CEO of Disruption Advisors, a tech-enabled talent-development company and author of Smart Growth: How to Grow Your People to Grow Your Company .

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How To Write a Project Plan in 8 Easy Steps

April 25, 2022 - 10 min read

Laura Quiambao

A project plan is a comprehensive document that outlines the goals, objectives, timelines, and resources needed to complete a project successfully. It’s an essential tool for project managers and team members to monitor the project’s progress and ensure that it stays on track.

In this article, we’ll walk you through the essential steps to write a project plan that meets your team’s needs. We’ll cover how to define the project’s scope , set realistic goals and timelines, identify potential risks and issues, create a project schedule, and monitor and adjust the plan as needed. As a bonus, we’ll share with you the project scheduling template that will help you to start your planning effortlessly.

starting a business project plan

How to write a project plan in 8 easy steps

Step 1: explain the project to key stakeholders, define goals, and get initial buy-in.

The first step in any project is to define the “what” and “why.” Key stakeholders have the influence and authority to determine whether a project is successful, and their objectives must be satisfied. Even if the project comes from the CEO himself, you still need their buy-in.

Use this initial conversation to get aligned, define goals, and determine the value of the project. In this part of the project planning process, discuss needs and expectations and establish a scope baseline, budget, and timeline. This creates a solid base for your project work plan. Consider utilizing a project plan template to get started.

Here are some questions you should consider reviewing with stakeholders:

  • How do we write a project plan that aligns with company goals?
  • What do stakeholders expect? What will be expected from them?
  • How will you measure success?
  • What are your resources?
  • What assets or deliverables are expected out of this project?

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Step 2: List out goals, align OKRs, and outline the project

According to executive leaders, a lack of clear goals accounts for 37% of project failure . Without clear goals, you’ll find that the requirements, tasks, and deadlines you set for your project work plan have nothing anchoring them. Now that you have a list of key stakeholder needs and their buy-in, begin to assign them to goals and OKRs. OKRs are a planning and goal-setting technique made famous by Intel and Google. Your project should align with your team and company’s OKRs.

Try writing down the project goals on a project plan board and connect them to the stakeholder requirements they address. From there, build out the structure, milestones, and tasks it takes to reach those goals. For example, the project or product launch itself can be a big milestone, so it's important to know how you will go about it — perhaps you'll use a product launch plan template to make the process easier. Milestones can define check-in points throughout the project so that everyone is clear about what progress looks like, what the expectations are, and when they’ll be measured.  

Step 3: Create a project scope document

Now that you have the project outlined, your tasks aligned with goals, and buy-in from the team, it’s time to create a project scope document detailing the project elements you’ve listed in step two.

Look at each deliverable and define the series of tasks that must be completed to accomplish each one. For each task, determine the amount of time it’ll take, the resources necessary, and who will be responsible for execution. Finalize and record the project details so that everyone has a single source of truth. Make the document easily shareable, like in your project management tool , to reduce the chance of costly miscommunication.

While preparing project scope documentation and calculating earned value should be standard practice, one in four project managers surveyed in Wellingstone's State of Project Management Survey said they “never” or “sometimes” prepare standard scoping documents. Creating one ensures you stand out from the crowd and helps everyone stay on the same page.

Step 4: Craft a detailed project schedule

With your goals, tasks, and milestones already outlined for you, it’s time to start plugging your project into a schedule. A Gantt chart is a handy tool that helps you visualize your project timeline easily. It’s an interactive timeline that gives you a complete view of the project’s progress, work scope, and dependencies.

How_To_Write_A_Project_Plan_Easy_Steps_2

Dependencies are tasks that need to be completed before other tasks can begin. As you plot out tasks, use subtasks to help you break up larger ones into smaller ones. This can make reporting (you can check out our guide on how to write a project management report !) and resource management easier. Let’s define each:

  • Tasks: The individual tasks that people need to carry out to achieve your goals
  • Subtasks: No longer than a few days each, these help you break a larger task into the smaller steps
  • Milestones: Major phases or events in your project that help break up the project and act as check-ins throughout the project life cycle

Pro tip: Want in on a little secret? As you set them up, add cushions to key tasks so that you have wiggle room for fire drills or unexpected bottlenecks — for example, if a client needs extra time to review or a team member calls in sick. In a perfect world, some tasks might take a day. So maybe you make it two in your plan. There's no need to give every task a cushion, though — weigh the risks and add them where it makes the most sense. Future you will thank you.

Step 5: Define the roles, responsibilities, and resources

Resources are the people, equipment, or money needed to complete a project. Once you’ve selected your tools and gotten a budget, don’t forget about your people. Even folks who already know how to write a project work plan and have done so a hundred times can underestimate their labor needs.

A RACI chart helps you determine who will do what for your project. It's a matrix of all a project’s tasks, paired with who's responsible (assigned to complete the work), accountable (has yes/no/veto power), consulted (needs to approve or contribute), and informed (needs to know about the action or decision).

How_To_Write_A_Project_Plan_Easy_Steps_3

As you begin to assign tasks, make sure you take bandwidth into consideration. Clarify the responsibilities and expectations of each person. Keep in mind that 95% of workers report working on more than one team or project concurrently, and if projects aren’t aligned, workloads become too stressful for teams. Stress causes about 50% of workers to start looking for another job and 25% to quit their current jobs altogether, according to our report on The Stress Epidemic .

As you plan your project, consider how you’ll filter incoming requests that impact the project’s timeline or budget . Knowing how to calculate earned value to monitor the level of work completed on a project against the plan is imperative. For project managers, tools like Wrike's resource management can help you visualize the tasks for your project from a team workflow perspective, giving you the visibility and flexibility to balance workloads.

Step 6: Define the communication and check-in process

According to McKinsey , employees spend nearly 20% of the workweek searching for and gathering information. Inefficient communication and collaboration are two of the top causes of stress in the workplace . When stakeholders have to dig through pages of emails or constantly ask for updates, they get frustrated, and their motivation dips.

Mitigate frustration by housing all project pieces — like assets, conversations, tasks, due dates, updates, and reporting — in a single location, like a collaboration tool . This makes it easy to manage clients, track progress, share updates, and make edits. Define how everyone should communicate throughout the project and keep it in one tool so everyone can access information.

How_To_Write_A_Project_Plan_Easy_Steps_4

Step 7: Plan for it not going as planned

Even if you’re an expert and already know how to write a project plan , the truth is that all projects have twists and turns — that’s what makes them fun. You’ve given yourself some breathing room during the scheduling process, ensured everyone knows their role, and set up communication.

Before you launch, sit down and identify potential issues like upcoming vacations for team members, holidays, or external teams that might be involved. Set up a clear chain of command and list key contacts within the project. Communicate upfront about risks so the whole team can be prepared to tackle them together.

Step 8: Throw a launch party!

Every successful project needs a kickoff. Set a quick meeting with key stakeholders and have a clear agenda. Your goal should be to get everyone on the same page with goals, roles, processes, and timelines. Your agenda should include everything you’ve focused on in the steps above:

  • Define the project goals and the value they bring
  • List the assets the project is expected to deliver
  • Draw the connection between stakeholder requirements and the project tasks
  • Show the timeline of the project so everyone can see dependencies and know the expected dates
  • Describe the roles and responsibilities of each stakeholder
  • Review how and where everyone will communicate throughout the project, where they can go for information, and who to call for questions
  • Discuss risks and ensure the team is prepared
  • Get that final commitment!

Bonus tip: You don’t have to start from scratch every time! Now that you know how to write a project plan that jives with your team, you can copy your project plan into a template to use again and again. As you grow, you can create multiple templates for specific types of project work plans. Let’s get you started right away with these free sample project plan templates .

Getting to “The End”

Looks like your weekend is saved! You’re welcome. You’re now empowered with the project planning process, and after this, you’ll have a simple project plan template to help you lead your next project to success — and the next one after that. In fact, all these complex projects will become so easy that you may start to feel like you’re on vacation. Right?

How to use Wrike for project planning

Wrike offers a range of powerful features and templates to help you plan and execute your projects more efficiently. With Wrike, you can create a project plan that covers all the essential aspects of your project.

Wrike’s pre-built project scheduling template provides a customizable framework for creating a project schedule. This template helps you set realistic timelines, identify potential risks, and assign tasks to team members, so you can create a clear, actionable project plan that helps your team stay on track and ensure on-schedule delivery.

Laura Quiambao

Laura Quiambao

Laura is a former Senior Content Marketing Manager of Wrike. She has a passion for using stories to share helpful tips, best practices, and insights. When she’s not writing, she enjoys rock climbing, disc golfing, traveling, and cooking with her husband.

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Business Project Plan

business project plan

When individuals decide to take on a new endeavor they start by mapping out what exactly it is that they want to do. People involved in business take value on all of their resources simply because starting a new project is basically a gamble they have to take. That is why before they even start to think about the future of a project, they start by carefully planning how to make a project into reality. You may also see plan samples .

Business Start-Up Project Plan Template

business start up project plan

  • Google Docs

Size: A4, US

With that in mind, businessmen simply do not start to take on a certain project without considering some important factors like the costs, duration, market, and so on. And even before they even start a plan, they go into extensive brainstorming activities in order to make sure that they have carefully covered and considered all factors that may affect their project. After which, they start on making their project plan. The basics about project plans and project planning will be thoroughly discussed to help you better understand its significance.

business project plan1

Purpose of a Project Plan

A project plan is an important aspect of any project since it can lead the project into success or into the complete opposite direction. It is an approved detailed document that is intended to guide, control, and execute a project. Its main purpose is to guide and control the direction and execution of the project in order to make sure that the main goal why the project was made is achieved.

Since it is basically a guide, it is accurate, complete, and as specific. It includes information regarding the project’s staffing, budgets, time lines, deadlines, goals, and measurements. It also provides individual and group objectives and instruction related to how each aspect of the project should be carried out. Just like a business plan, a project plan makes sure all those involved know how to run the project.

As you may know, it is important that there is a unified guide that will let all the individuals involved in the project know where the direction of the project should. Not only that, it makes sure that everyone is functioning under the same goal and to also make sure that what has been approved is followed diligently. In a way, the project plan controls the project by

  • breaking down complex processes into a number of simpler components,
  • providing clarity for obscure or ambiguous tasks in the project,
  • providing a single point of reference for everyone involved in the project,
  • enforcing analyses of the sequence and nature of events,
  • providing a baseline which execution of the project can be compared to, and
  • anticipating possible events and providing pre-planned means of avoiding them.

A project plan is a useful document that can help the project ensure its success. It helps those involved stay grounded on the same goal and makes sure that everyone is taking the mapped out path. This will help individuals better execute their tasks as well as control the direction where it should go.

Basic Business Project Plan Example

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Business Project Plan Example

business project plan example

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Project Work Plan Template Example

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Project Planning Template Example

project planning template example

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Education Project Plan Structure Example

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Health Bluetooth Event Tracker Project Plan Example

health bluetooth event tracker project plan example

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Elements of a Project Plan

in order to be able to make an effective project plan, you need to know and understand what are the significant elements you should include in it. Hence, here are the elements that you need to include in a project plan:

1. Project Scope Planning

In any project, the stakeholders are informed about the expected outcome/s which is often called the project deliverables . These project deliverables depend on the project scope. Essentially, defining a project scope is like drawing a map. Just like a map, the project scope outlines the extent and boundaries of the project deliverables. It basically consists of the details regarding what the project should achieve as well as the specifics about the budget of time and cost that provisioned in order to produce the project deliverables before the project comes to a close.

2. Delivery Schedule Planning

After the project scope is determined and the work has been broken down into distinct work items or Work Breakdown Structure (WBS) is created, planning and creating the delivery timeline comes next. In every work item that has been identified in WBS, the project planner needs to determine the list of activities that should be performed.

There are commonly five steps needed to create an effective delivery schedule:

  • Defining the tasks/activities.
  • Sequencing the tasks/activities.
  • Estimating the required resources.
  • Estimating the each task duration.
  • Developing the schedule.

3. Project Resources Planning

The project resources are essential in achieving the goal/s of the project. However, the resources are not only limited to the manpower that will make everything in the project work, it is also includes the materials and equipment required to the successful completion of the project. With that in mind, the project resources planning is generally concerned with people/staffing management.  There should be a solid human resource plan that will overlook on the people working on the project. The human resource plan generally answers to the following questions:

  • What kinds of people are required to complete the project—necessary quantity, competencies?
  • What should they do—roles and responsibilities?
  • Whom will they report to? This means that the human resource plan will determine and document what are the specific requirements for each position that they need to fill. This will help ensure that the people working on the project are equipped with the right knowledge, skill set, experience, etc., that they will be handling once assigned to the project.

4. Project Cost Planning

In terms of the monetary needs of the project, the project cost planning is an exercise that helps to baseline the overall project budget in order to reach an agreement between the project stakeholders and project steering committee with regards to the project delivery schedule as well as the payment schedule. It will help determine the elements that will be used for he entirety of the project, this involves the monetary resources requirement (people, machinery, material, equipment, space, etc.) as well as the provisions for risk management (people, machinery, material, equipment, space, etc.)

It is expected that the project cost planning will include the cost estimates per activity that captures the cost implications of

  • people, equipment, facilities, etc., required to complete given activity;
  • inflation, exchange rates applicable for context of the activity.

It is also expected to include the factors considered for estimates that will help record how the cost is determined or what elements formed the basis of cost estimation, and this includes:

  • What all assumptions are made?
  • What all constraints are applied?
  • What all parameters formed as a basis of estimate
  • What is the confidence level of estimate? And Why?

5. Project Quality Planning

Project quality planning is concerned with identifying the quality requirement of the project. Basically, it has everything to do with what standards are supposed to be complied with and in what manner.

The quality plan is expected to highlight the following aspects:

  • Quality Process and Policies
  • Cost-Benefit Analysis
  • Cost of Quality
  • Quality Metrics
  • Quality Checklist
  • Control Charts

6. Supporting Plans

  • Risk Management Plan – This plan deals with how risks will be handled should they are arise on the duration of the project. It explains the following along with necessary details that will make it understandable for everyone involved: the risk identification, risk assessment, risk responses, and risk management.
  • Communication Plan – The communication plan helps ensure that appropriate channels are established in order to let correct information flow top-down as well as bottom-up manner.
  • Procurement Plan  – This plan documents purchase policy with regards to purchase process, buy/lease/rent decisions, vendor selection, negotiation, financial concurrence, duration, legal concurrence, etc. It should also determine the roles authorized to make tendering process, financial and legal concurrence, and approval/rejection decision.

Project Execution Plan Example

project execution plan example

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Project Planning Worksheet Example

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Project Plan Format Example

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How to Create an Effective Project Plan

Now that you have an idea on what are the essential elements that makes up a project plan, you should be able to make it for your business projects. However, in order to guide you even more, here are some steps to help you make an effective project plan:

  • Explain the project plan to stakeholders and clearly discuss its key components.
  • Clearly define the roles of responsibilities of everyone or every position involved in the project.
  • Hold a kickoff meeting to gather the stakeholders in order to discuss all that the project entails.
  • Develop a coherent and straightforward scope statement.
  • Develop a scope baseline that comes from the deliverable of the WBS.
  • Create the schedule and cost baselines.
  • Create baseline management plans.
  • Develop the staffing plan or human resource plan.
  • Analyze project quality as well as the risks.
  • There should be clear and efficient communication.

We hope that you have learned useful information with regards to planning project whether for your business or for your personal use. The examples given above can be your reference and guide when you start to develop you own project plan.

starting a business project plan

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Free business plan template (with examples)

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“Verified by an expert” means that this article has been thoroughly reviewed and evaluated for accuracy.

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Starting a business can be a daunting undertaking. As with so many large projects, one of the most difficult challenges is just getting started, and one of the best ways to start is by putting together a plan. A plan is also a powerful tool for communication and can serve as a cornerstone for onboarding new partners and employees or for demonstrating your philosophy and priorities to potential collaborators. 

A solid business plan will not only provide a framework for your business going forward but will also give you an early opportunity to organize and refine your thoughts and define your mission statement, providing a guidepost that can serve as a beacon for your business for years to come. We’ve provided a business plan template below to help guide you in the creation of your new enterprise.

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Business plan template

What should a business plan include?

Regardless of the type of business you own or the products and services you provide, every business plan should include some core elements:

  • Mission statement. The definition and executive summary of your business.
  • Market analysis. A breakdown of the market segment and customers you hope to reach, built through primary (gathered by you) and secondary (gathered from outside sources) research.
  • Organization and logistics. The nuts and bolts of how your business is operated
  • Products or services. What your company provides its customers.
  • Advertising and marketing. How you intend to get your products in front of your customers.
  • Forecasting. Revenue forecasting for partners or potential investors.

Why do you need a business plan?

A business plan is a framework for success. It provides a number of key benefits:

  • Structure. The outline around which to design your business.
  • Operational guidance. A signpost for how to run your business from day to day.
  • Expansion. A vision for the future growth of your enterprise.
  • Definition. A platform to consider every element of your business and how best to execute your plans for them.
  • Collaboration. A synopsis of what’s exceptional about your business and a way to attract funding, investment or partnerships.
  • Onboarding. An efficient summary of your business for new or potential employees.

Business plan examples

We’ve created two fictional companies to illustrate how a business might use a business plan to sketch out goals and opportunities as well as forecast revenue.

Bling, Incorporated

Our first hypothetical example is a jewelry and accessory creator called Bling, Incorporated. A hybrid business that manufactures its products for sale both online and through physical retail channels, Bling’s mission statement is focused on transforming simple, inexpensive ingredients into wearable statement pieces of art. 

Market analysis includes gathering data around sourcing sustainable, inexpensive components, aesthetic trends in fashion and on which platforms competitors have had success in advertising jewelry to prospective customers. Logistics include shipping products, negotiating with retailers, establishing an e-commerce presence and material and manufacturing costs. 

Bling, Incorporated advertises initially through social platforms like TikTok and Facebook, as well as with Google AdSense, with plans to eventually expand to television advertising. Revenue forecasting is structured around a low overhead on the basis of inexpensive materials, no dedicated storefront and broad reach through digital platforms.

Phaeton Custom Cars

Phaeton is a custom car builder and classic car restoration business with a regional focus and reach. Its mission statement defines it as a local, family-owned business serving a community of auto enthusiasts and a broader regional niche of collectors. 

Market analysis breaks down the location and facilities of other competitor shops in the region as well as online communities of regional car enthusiasts likely to spend money on custom modifications or restoration projects. It also examines trends in valuations for custom parts and vintage cars. Logistics include pricing out parts and labor, finding skilled or apprentice laborers and mortgaging a garage and equipment. 

Phaeton advertises in regional publications, at local events and regional car shows and online through Facebook and Instagram, with an emphasis on a social presence highlighting their flashiest builds. Revenue forecasting is built around a growing reputation and high-value commissions.

Frequently asked questions (FAQs)

A business plan may not be a prerequisite for every type of business, but there are few businesses that wouldn’t benefit from one. It can serve as an important strategic tool and help crystalize a vision of your business and its future.

Business plans do just that: they help you plan the future of your business, serve as a platform to brainstorm ideas and think through your vision and are a great tool for showcasing why your business works to potential investors or partners.

Blueprint is an independent publisher and comparison service, not an investment advisor. The information provided is for educational purposes only and we encourage you to seek personalized advice from qualified professionals regarding specific financial decisions. Past performance is not indicative of future results.

Blueprint has an advertiser disclosure policy . The opinions, analyses, reviews or recommendations expressed in this article are those of the Blueprint editorial staff alone. Blueprint adheres to strict editorial integrity standards. The information is accurate as of the publish date, but always check the provider’s website for the most current information.

Alan Bradley

Alan is an experienced culture and tech writer with a background in newspaper reporting. His work has appeared in Rolling Stone, Paste Magazine, The Escapist, PC Mag, PC Gamer, and a multitude of other outlets. He has over twenty years of experience as a journalist and editor and is the author of the urban fantasy novel The Sixth Borough.

Sierra Campbell is a small business editor for USA Today Blueprint. She specializes in writing, editing and fact-checking content centered around helping businesses. She has worked as a digital content and show producer for several local TV stations, an editor for U.S. News & World Report and a freelance writer and editor for many companies. Sierra prides herself in delivering accurate and up-to-date information to readers. Her expertise includes credit card processing companies, e-commerce platforms, payroll software, accounting software and virtual private networks (VPNs). She also owns Editing by Sierra, where she offers editing services to writers of all backgrounds, including self-published and traditionally published authors.

How to start a small business: A step-by-step guide

How to start a small business: A step-by-step guide

Business Eric Rosenberg

AllBusiness.com

What to Do Before Starting a Business: 4 First Steps

I n November 2023, according to the U.S. Census Bureau, there were 464,838 new business applications . New business application numbers peaked during 2020; they have since fallen, but are still much higher than pre-pandemic levels.

Are you ready to join these legions of small business owners? Whether you’ve never owned a business before or have been operating a side hustle, if you think you’re ready to jump into a full-time startup, there are some business basics you need to address first. So let’s get started.

Steps to starting a new business

1. choose a business name.

Unless you’ve already built a reputation in your industry, do not name a business after yourself. That limits your scalability and would make it harder to sell your company down the road. Instead, your company’s name should describe what your business does. Depending on your industry, you can have fun with your name, but don’t go too far afield—it will just confuse customers. Choosing a name for your business is the first step in building a business—think of it as your foundation.

Here are some things to consider when choosing a name:

  • What market do you plan to focus on? Are you targeting a specific age group or another demographic? Are you going to launch online or have a physical presence? Are you starting in a niche but have grand plans to expand later, as Jeff Bezos did with Amazon? Will you stay local, or do you want to scale regionally, nationally, or globally? Think about the words and names that will appeal to your potential customers.
  • Nellie Akalp, cofounder and CEO of CorpNet, recommends choosing a name that’s easy to say and spell . That also makes it easier to remember when a customer tries to search for your company online.
  • Is there a specific image you want to project? Upscale? Modern? Fun? Serious? Will you be solving consumer or business pain points? Then you need a more serious name.
  • These days consumers want to support local businesses. Is there a name that resonates with your community? For instance, I grew up about a mile from the birthplace of Walt Whitman, and even today, more than 200 years after Whitman’s birth, many local businesses incorporate his name.
  • After you come up with an idea, Akalp suggests you conduct a corporate name search to find out if there’s already a business in your state with that name. If you plan to incorporate or form a Limited Liability Company (LLC) but aren’t yet ready, Akalp recommends reserving your chosen name so that no other business can use it. Finally, she says, if you plan to operate as a sole proprietor instead of incorporating, you should register your business name with a DBA ("doing business as") to protect it.

2. Decide on a legal structure

As I just noted, you have several choices when starting a business. The simplest structure (and cheapest to operate) is a sole proprietorship (or partnership if there’s more than one owner). However, running a sole proprietorship or partnership offers no legal protection from business-related lawsuits and exposes your personal assets.

Incorporating as a C Corp or an LLC (the most popular selection for small businesses) is more complex since you have to file formation documents with the state and pay filing fees. Both structures protect your personal assets from business debts or lawsuits.

3. Keep your business and personal finances separate

Never mix your personal and business finances—that can lead to legal trouble. Sole proprietors are especially vulnerable since their business earnings are tied to their personal income. The Internal Revenue Service (IRS) expects you to keep separate books to prove you’re actually running a business. Corporations are legally required to keep their finances separate.

To make sure your finances aren’t mingled, you should open a business bank account. Corporations are required to do this, but all businesses—even part-time operations—should have a business bank account. To open an account, most banks require you to get an Employer Identification Number (EIN) or Federal Tax ID Number, even if you don’t plan to have employees.

Using different credit cards for your personal and business expenses is also important. Unfortunately, it’s often difficult for startups to get approved for a business credit card. If that’s the case, pick one of your personal cards and use it exclusively for business charges. Then use an accounting program, such as QuickBooks Online or Zoho Books , to keep track of your business activities.

4. Protect your assets

It’s critical to protect your work, creations, and brand from being infringed on. According to the U.S. Patent and Trademark Office (USPTO), there are three primary kinds of intellectual property protection.

  • Trademarks are words, phrases, symbols, designs, or combinations of those that identify your goods or services, such as your logo or company name.
  • Copyrights protect “original works of authorship” in any medium of creative expression (words, numbers, notes, sounds, pictures, or other graphic or symbolic media).
  • Patents grant a creator, manufacturer, or inventor exclusive rights to “exclude all others from making, using, offering for sale, or selling” the property.

Other essentials

Write a business plan. You may or may not need to write a business plan . Writing a plan isn’t considered as essential as it used to be, but a plan is still necessary if you plan to raise or borrow money.

Obtain business licenses. The Small Business Administration (SBA) explains the various business licenses you may need and how to calculate your startup costs .

Build a business website. And every business today needs a website. The University of California, Berkeley has a helpful guide to building your first website .

Get help. There’s plenty of help for startups today, much of it free from organizations like SCORE , your local Small Business Development Center (SBDC), or Women’s Business Centers .

Get started

Don’t let all the details of starting a business overwhelm you. Yes, building a business takes patience, perseverance, time, and hard work. And making that leap also takes courage.

But as the legendary Walt Disney said, “Think, Believe, Dream, and Dare.”

What to Do Before Starting a Business: 4 First Steps

Starting A New Business Project Plan Template

Starting A New Business Project Plan Template

Starting a new business is an exciting adventure, but it can also be overwhelming without a clear plan in place. That's where ClickUp's Starting A New Business Project Plan Template comes in handy!

This template is specifically designed to help entrepreneurs and business owners outline the key activities, milestones, and resources needed to successfully launch and establish their venture. With ClickUp's project plan, you'll be able to:

  • Conduct thorough market research to understand your target audience and competition
  • Develop a solid product or service that meets the needs of your customers
  • Create a comprehensive marketing and promotion strategy to attract and retain customers
  • Plan and manage your finances to ensure profitability and sustainability
  • Set up efficient operational processes to streamline your business operations

Don't let the complexity of starting a new business hold you back. Get started with ClickUp's Starting A New Business Project Plan Template and pave the way to your entrepreneurial success!

Starting A New Business Project Plan Template Benefits

Starting A New Business Project Plan Template offers a range of benefits for entrepreneurs and business owners looking to launch their venture:

  • Provides a clear roadmap for executing key activities, ensuring nothing falls through the cracks
  • Helps prioritize tasks and allocate resources effectively, maximizing efficiency and productivity
  • Enables seamless collaboration among team members, ensuring everyone is on the same page
  • Allows for easy tracking of milestones and progress, keeping the project on schedule
  • Provides a solid foundation for financial planning and budgeting, minimizing financial risks
  • Helps identify potential challenges and risks early on, allowing for proactive problem-solving
  • Streamlines communication and decision-making processes, reducing confusion and delays
  • Sets the stage for a successful business launch, giving entrepreneurs confidence in their execution plan.

Main Elements of Starting A New Business Project Plan Template

Starting a new business can be overwhelming, but with ClickUp's Starting A New Business Project Plan Template, you'll have a structured roadmap to guide you through the process. Here are the main elements of this template:

  • Custom Statuses: Keep track of your progress with three customizable statuses: Complete, In Progress, and To Do.
  • Custom Fields: Tailor your project plan to your unique business needs by adding custom fields such as Market Research, Product Development, Marketing and Promotion, Financial Planning, and Operational Setup.
  • Different Views: Choose the view that works best for you - whether it's the Doc view for detailed documentation, the Board view for visualizing your tasks in a Kanban-style board, or the List view for a comprehensive list of all your project tasks.

With ClickUp's Starting A New Business Project Plan Template, you'll have all the tools you need to successfully launch and establish your new business. Good luck!

How To Use Starting A New Business Project Plan Template

Starting a new business can be overwhelming, but with the help of ClickUp's Starting A New Business Project Plan Template, you can stay organized and take the necessary steps to launch your venture successfully. Follow these five steps to make the most of this template:

1. Define your business goals and objectives

Before diving into the project plan, it's crucial to clearly define your business goals and objectives. What do you hope to achieve with your new business? Is it to increase revenue, expand into new markets, or establish a strong brand presence? Defining your goals will help guide the rest of your project plan.

Use Goals in ClickUp to set specific, measurable, attainable, relevant, and time-bound (SMART) goals for your new business.

2. Identify key milestones and tasks

Break down your business goals into smaller, manageable milestones and tasks. These milestones will serve as checkpoints to track your progress and ensure that you're moving towards your objectives. Tasks, on the other hand, are the actionable steps you need to take to reach each milestone.

Visualize your milestones and tasks using the Gantt chart in ClickUp to get a clear overview of your project timeline.

3. Assign responsibilities and set deadlines

Next, assign responsibilities to team members or yourself for each task and milestone. Clearly define who is responsible for what to avoid confusion and ensure accountability. Additionally, set realistic deadlines for each task and milestone to keep your project on track.

Use the Board view in ClickUp to assign tasks to team members and set due dates for each task.

4. Track progress and make adjustments

Regularly monitor the progress of your project using ClickUp's Dashboards. Keep track of completed tasks, upcoming deadlines, and any roadblocks or issues that may arise. This will help you identify areas where you're excelling and areas that need adjustments or additional resources.

Utilize Dashboards in ClickUp to visualize your project's progress and make data-driven decisions.

5. Collaborate and communicate effectively

Effective collaboration and communication are key to the success of any project. Use ClickUp's built-in communication tools like Comments and @mentions to keep everyone involved in the loop. Encourage open dialogue and provide a platform for team members to share ideas, ask questions, and provide feedback.

Utilize ClickUp's integration with Email and other communication tools to streamline communication across your team.

By following these five steps and leveraging the Starting A New Business Project Plan Template in ClickUp, you'll be well-equipped to navigate the complexities of starting a new business and increase your chances of achieving your goals. Good luck on your entrepreneurial journey!

Get Started with ClickUp’s Starting A New Business Project Plan Template

Entrepreneurs and business owners can use the Starting A New Business Project Plan Template in ClickUp to streamline the process of launching and establishing their venture.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to start your new business:

  • Use the Doc view to create a comprehensive business plan, outlining your goals, target market, competitive analysis, and financial projections
  • The Board view will help you visualize and manage different stages of your business launch, from market research to product development to marketing and promotion
  • Use the List view to create a detailed checklist of tasks and subtasks, assigning responsibilities and due dates
  • Customize the template by adding custom fields to track specific information such as budget, resources, and milestones
  • Organize tasks into three different statuses: Complete, In Progress, To Do, to keep track of progress
  • Update statuses as you complete tasks to ensure everyone is informed of progress
  • Monitor and analyze tasks to ensure a smooth and successful business launch
  • Small Business Project Plan Template
  • Conducting An Internal Audit Project Plan Template
  • Recruiters Project Plan Template
  • Inventory Management System Project Plan Template
  • Procurement Project Plan Template

Template details

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Business Tips from SCORE: A business plan gives owners a guide to their operations

One of the sure ways of launching a business that will fail is not to plan its launch and growth.

Most budding entrepreneurs’ eyes roll back in their head when they hear “business plan.” It doesn’t have to be complicated or voluminous. It might be as simple as a one-page Business Model Canvas – BMC − plan or if needed a deeper dive with a full business plan . But there’s no better way to think through important issues and gain focus in your business than by creating a guide.

Not only will building a business plan help you get a better handle on where you are and how you’ll grow, but it’s an absolute necessity if you seek outside investment.

A business model is a way of describing how the enterprise will make money.  Strategyzer’s Business Model Canvas is a 9-block process that explores, initially, value proposition (your offer, but not what you are selling), customer segments (to whom are you making the offer(s)), communication channels (how will you reach your customer segments). Then validate your assumptions. Then follow-up with customer relationships , activities, resource and strategic partners , expenses and revenue streams . The right side of the BMC canvas focuses on the customer and market or external factors that are not totally under your control. The left side focuses on the internal that is mostly in your control. The middle is the value proposition that represents the exchange of value between your customers and your business.

Here’s an easy guide on how to build a business plan step-by-step.

Step 1: Describe the “Big Idea” in an executive summary

Think of the executive summary as an explanation of your unique selling proposition. You want someone to be able to immediately grasp what your company does and the value you bring to the market.

This section should include a mission statement, brief explanations of the products or services you plan to offer, a basic introduction of key team members and where your company is located. If you’re seeking financing, you’ll also need to include basic information about your finances and plans for use of borrowed funds.

Step 2: Conduct a market analysis

This is where you’ll get into more detail by describing your industry and where your business fits into its landscape. Some questions to answer:

  • What exactly does your business do? 
  • What do you sell and why do you sell it? 
  • Why is your product or service needed? 
  • Who’s going to benefit from the products or services you provide?

Step 3: Introduce your team with a company description

In this section, include information like the legally registered name of your company, your business address, the company’s legal structure (LLC, sole proprietorship, etc.) and key team members. 

If your company is large, consider using an organizational chart to show who’s in charge of what. Also, include any special skills or unique experience your team has that will help advance your mission.

Step 4: Describe the value of your products and services

Piggyback on what you wrote in your market analysis to give details about your products and/or services. Give a thorough explanation of what your product or service does, how it works, your pricing structure, your ideal customer and your distribution strategy.

If you have intellectual property like patents, copyrights or trademarks, mention those as well, along with any research you plan to conduct or have completed.

Step 5: Describe your “go to market” strategy with a marketing and sales plan

How are you going to acquire customers? How are you going to create loyalty? There’s no right or wrong strategy here, only the strategy that makes sense given your current circumstances, the market and your customers’ attitudes. Over time, this may evolve, which is fine!

You can describe your sales process, how you’ll initially attract prospects, how you’ll deepen that attraction into a purchase, what a typical sales cycle might look like, what happens after the sale and so on. 

Step 6: Dive into the numbers with a financial analysis

Depending on how long you’ve been in business, you may not have a lot of concrete numbers for this section. Or, you may have a lot.

If you’re a startup, you’ll have to supply financial projections — forecasted income statements and balance sheets, for example. Be detailed for the first year, breaking down your projections quarterly or, even better, monthly.

If you’re established and are writing the plan to guide your growth strategy, you should include profit and loss statements, balance sheets, cash flow statements, a section for metrics like profit margin and a statement of your total assets and debts. This is also a great place to include any charts and graphs that help tell the financial story of your business. 

Step 7: If you need funding, explain why and for what 

If you’re seeking outside investment, use this section to provide details about your capital needs. How much do you anticipate needing over the next three to five years, what will it be used for, what are the terms you’re seeking, what opportunities will it allow you to exploit, and how will it help you meet your growth targets? And, don’t forget to include your “skin in the game” investment.  A critical step for lender evaluations.

Step 8: Anything else to include?

If you want to include additional information — resumes, leases, permits, bank statements, contracts, photos, charts, diagrams, etc. — include them at the end of your plan in an appendix.

Regardless of which format you select remember that a business plan is a guide, compass and companion for you to reach your business objectives.

Contributed by Marc L. Goldberg, Certified Mentor, SCORE Cape Cod & the Islands, www.score.org/capecod , 508-775-4884.  A SCORE Mentor Can Help You Build a Detailed Business Plan.  Sources: ASK Score 2023, An Easy Guide to the Business Model Canvas, Creately Blog, May 18, 2022.

  Thanks to our subscribers, who help make this coverage possible. If you are not a subscriber, please consider supporting quality local journalism with a Cape Cod Times subscription.  Here are our subscription plans.    

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