Mango Farming: Best Guide For Beginners & 23 Tips

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Commercial mango farming is a very old and profitable business idea. Mango is a very popular fruit throughout the world, especially in India and some other south Asian countries.

Mango is actually a stone fruit produced from numerous species of tropical trees belonging to the flowering plant genus Mangifera. And these trees are cultivated mostly for their edible fruit.

Mangoes are native to South Asia, from where the ‘common mango’ or ‘Indian mango’ (magnifera indica) has been distributed worldwide to become one of the most widely cultivated fruits in the tropics.

Today, there are several hundred varieties/cultivars of mango available throughout the world. And the mango fruit varies in size, shape, taste and skin color depending on the cultivar.

Mango tree is the national tree of Bangladesh . And the fruit is the national fruit of India. Flesh color of the fruit may vary from pale, yellow, gold or orange depending upon the cultivar.

Mango trees are large and can grow up to 130 feet tall depending on the variety. These trees are long lived, as some specimens still fruit after 300 years.

Leaves of these trees are evergreen. The young leaves are orange-pink in coloration, and rapidly change to a dark, glossy red, and then dark green as they mature.

Mangoes have actually been cultivated in many South Asian countries (especially in India) for thousands of years and reached Southeast Asia between the fifth and fourth centuries BCE.

Today, mango plants are available and cultivated in many different countries throughout the world. It is mainly cultivated in the most frost-free tropical and warmer subtropical climates.

India is the world’s largest mango producer. And almost half of the word’s total mangoes are cultivated in India alone. And the second largest country is China .[ 1 ]

However, commercial mango farming is a very old business. And this business is among the very old traditional business for the rural people. You can also start this business, even if you are a beginner.

Table of Contents

Mango Nutrition & Health Benefits

Mango is called as the ‘king of fruits’ in some parts of the world. It is a native fruit of India and Southeast Asia and has been cultivated for thousands years.

Mango is a very popular and common fruit in many countries. It has very good taste, it is delicious and it is also very nutritious.

Many studies link mango and it’s nutrients to health benefits, such as improved immunity, digestive health and eyesight, as well as a lower risk of certain cancers.

Nutritional Value of Mango

A raw mango is around 84% water, 1% protein, 15% carbohydrates and negligible amount of fat.

The energy value per 100 g (3.5 oz) serving of the common mango is 250 kJ (60 kcal). Fresh mango contains only vitamin C and folate in significant amounts of the Daily Value as 44% and 11%, respectively (table).

According to healthline , one cup (165 grams) of sliced mango provides:

  • Calories: 99
  • Protein: 1.4 grams
  • Carbs: 24.7 grams
  • Fat: 0.6 grams
  • Dietary fiber: 2.6 grams
  • Vitamin C: 67% of the Reference Daily Intake (RDI)
  • Copper: 20% of the RDI
  • Folate: 18% of the RDI
  • Vitamin B6: 11.6% of the RDI
  • Vitamin A: 10% of the RDI
  • Vitamin E: 9.7% of the RDI
  • Vitamin B5: 6.5% of the RDI
  • Vitamin K: 6% of the RDI
  • Niacin: 7% of the RDI
  • Potassium: 6% of the RDI
  • Riboflavin: 5% of the RDI
  • Manganese: 4.5% of the RDI
  • Thiamine: 4% of the RDI
  • Magnesium: 4% of the RDI

So, mango is very nutritious. It is low in calories but high in many essential nutrients particularly vitamin C, which aids immunity, iron absorption and growth and repair.

Health Benefits of Consuming Mangoes

Consuming mangoes has many health benefits. Here we are trying to describe about the top health benefits of consuming mangoes.

  • Mango is packed with different type of polyphenols (including mangiferin which is especially powerful). Polyphenols are plant compounds that function as antioxidants inside the body.
  • Consuming mango help to boost immunity. Because it is a good source of folate, several B vitamins, as well as vitamins A, C, K and E. All these nutrients help to boost immunity.
  • Mango is a good source of potassium, magnesium and the antioxidant mangiferin. And all these nutrients support healthy heart function.
  • Mango has digestive enzymes, water, dietary fiber and other compounds that aid different aspects of digestive health.
  • Lutein, zeaxanthin and Vitamin A support eye health. Lutein and zeaxanthin may protect from the sun, while a lack of vitamin A can create vision problems. Mango contain all these nutrients, that’s why consuming mangoes is good for eye health.
  • Mango provides vitamin A, which promotes healthy hair.
  • Consuming mango is also good for your skin. Because it contains vitamin C which gives your skin it’s elasticity and prevents sagging and wrinkling.
  • Mango polyphenols may fight oxidative stress, which is linked to colon, lung, prostate, breast and bone cancers.
  • Most importantly, mango is delicious and you can enjoy it in many different ways.

Advantages of Mango Farming Business

Commercial mango farming is a very common and popular business. It is very easy and even the beginners can also start this business .

Commercial production is a great way for making profits. Here we are trying to describe more about the top advantages/benefits of mango farming business.

  • It’s a very old business. So, you don’t have to worry much about starting it. You will be able to find many experienced farmer within your area to learn practically.
  • Commercial mango production is very profitable, and you will be able to make good profits from this business.
  • It’s a very old and established business. So, you don’t have to worry much about this business.
  • Mango plants grow easily and it’s very easy to take care of them.
  • Both price and demand of mangoes are high.
  • Marketing mangoes is very easy. Because this fruit already has good market demand. You will be able to sell your products in the local market.
  • Commercial mango production is profitable. So, it can be a good employment source for the unemployed people, especially for the educated young people.
  • Commercial mango farming doesn’t require high investment, but it will require long time (several years). But once the trees are established, then you will get fruits continuously for many years.
  • Mango fruits is very tasty and nutritious. And consuming mangoes on a regular basis has many health benefits. You can enjoy fresh mangoes if you start your own mango farming business.

How to Start Mango Farming Business

Mango plants are very strong and hardy, and caring them is very easy and simple. You can care them easily, even if you are a beginner.

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You can easily start this business. Here we are trying to describe more information about starting and operating this business from planting, caring, to harvesting and marketing.

Select Location

First of all, you have to select a very good location for starting your mango farming business. Although you can use your existing land for growing mango trees.

Actually, mango trees can be grown in a variety of soil types. But deep soil without any hard pan up to depth of 4 feet is required for mango cultivation. pH of the soil should be less than 8.5%. And mango plants don’t grow in salty soil.

Prepare Soil

Preparing the soil perfectly is very important for growing mango plants. Do ploughing, cross ploughing of land and then level the land.

And then prepare the land in such way that water stagnation should not occurred in field. Take one deeper ploughing after levelling, and then divide lands in blocks.

Try to add as much organic fertilizers as you can during preparing the land. Spacing is varied from place to place.

Climate Requirements For Mango Farming

Mango plants are very strong and hardy, and they can grow in many different areas around the world. They generally require less maintenance than other commercial fruit plants.

So, mango plants can be grown anywhere, where there is not much humidity in the atmosphere along with good rainfall and dry atmosphere. But low temperature is essential at the time of flowering.

Hot and temperate climatic conditions are the main habitat of the mango tree. Temperature ranging between 24°C and 30°C is considered as the best suitable for mango cultivation (for getting increased number of mangoes).

Planting can be done any time if you have enough irrigation facilities. But the plants are planted in the month of July to August in the rainfed areas.

Choose Variety/Cultivars

There are many different varieties of mangoes available throughout the world. You should choose the right breed for your business depending on it’s availability, price and market demand.

Some common and popular mango varieties in India are Amrapai, Arka Arjun, Arka Puneet, Arka Anmol, Dusheri, Langra, Alphonso, Gangian Sandhuri, Mallika, Ratna, Sindhu, Manjeera, Bombay Green, Dashahari, Kesar, Himsagar, Chausa, Neelaum etc.

Purchase Plants

Mango plants are easily available. You will be able to easily purchase plants from any of your nearest nurseries. Today, there are some nurseries available with online presence. So, you can also consider ordering online.

The mango trees are mainly propagated by the grafting method (such as veneer grafting, arching grafting, epicotyl grafting etc.) in commercial production business.

Keeping adequate distance between plants is very important. Use a distance of 9m x 9m for grafted varieties and plant them in square system.

Dig pits at the distance mentioned above, at least one month earlier before planting. Expose them to sun and mix organic and chemical fertilizers.

You can start planting the plants when the land become ready. Try to plant during afternoon, and choosing the rainy days for planting is a very good idea. Water the plants immediately after planting, if the soil is dry.

Mango plants are very strong and hardy. So, they require relatively less caring, and the caring process is relatively easy. Here we are trying to describe more information about caring mango plants.

Fertilizing

Providing fertilizers is very important for good growth of the plants and also for better production. Follow the chart below.[ 2 ]

Adequate watering is also very important for good growth of the plants. Exact amount and interval of irrigation depend upon many factors (such as soil type, climate and source of irrigation).

Provide light and frequent irrigation to the young plants. Light irrigation always give good result as compared to flood irrigation.

Apply irrigation at interval of 5-7 days during summer. And increase irrigation interval to 25-30 days during winter. No irrigation required during rainy season.

Bearing trees require irrigation during fruit development period at interval of 10 to 12 days. Light irrigation is a must before and after applying fertilizers.

Mulching not only helps to retain moisture into the soil, but also helps to prevent weed growth. So, mulching is a must. You can use either polythene or organic materials as mulch.

Weed controlling is also very important, because weeds consume nutrients from soil and the mango plants suffer.

Weeding and earthing up should be done around newly planted crop. Inter-crop can be taken till plant gets well acquainted to surrounding atmosphere up to plant start bearing.

Depending upon variety, it can take between 5 and 6 years to start bearing fruits commercially (some varieties also start bearing fruit after 1 year, but commercial production takes time).

Inter-cropping helps to minimize weed control, and at the same time you can utilize your space for making extra money.

Leguminous crop like mash, moong , gram and lentil can be grown as inter-crop. Also crop like onion , tomato , radish , beans , cauliflower , cabbage are useful for inter-cropping. Avoid Bajra, maize and sugarcane as inter-cropped.

Pests & Diseases

Like many other commercial crops, the mango plants are also susceptible to many diseases and pests. Here we are trying to describe more about these pests and diseases and their preventing methods.

Pests & Their Control

Mango fruit fly.

It is a serious pest of mango. Females lay eggs below epidermis of young fruits, later on maggots feed on pulp afterwards fruits starts rotting and get drop.

Destroy the infected fruits away from field. Hang traps of 100ml emulsion of methyl Engenol 0.1% during fruit development stage.

Start spraying of Chlorpyrifos 20EC@2ml/Ltr of water for three times with interval of 20days. Do this in the month of May.

Mango Hopper

Mango hopper infestation is observed mostly in February to March month when crop in flowering stage. If you observe infestion of these pests, then spray Cypermethrin 25EC @3ml or Deltamethrin 28EC@9ml or Fenvelarate20EC@5ml or Neembicidine 1000ppm@20ml in 10Ltr water on whole tree.

Mealy bug causes damage to crop by sucking sap from inflorescences, stem, leaves and shoot. Spray Acephate@2gm/Ltr or Spirotetramat@3ml/Ltr of water to control mealy bug.

Stem borer is a serious pest of the mango crop. It create tunnel under bark and destroy the tree by feeding on internal tissue. Larva of stem borer excreta is observed outside of tunnel.

If you observe the infestation of stem borer, clean tunnel with hard wire and insert cotton swab dip in mixture of Kerosene and Chlorpyriphos in ratio of 50:50 and then close it with mud.

Diseases & Their Control

Anthracnose/dieback.

In this diseases, dark black or dark brown spots are observed on shoots. Some small, raise, dark spots are also observed on fruits.

Cut infested, dead portion and apply Bordo Paste on it to control this disease. If infestation observed in field take spray of Copper oxychloride@30gm/10Ltr on infected trees.

If Anthracnose observed on new flush. Spray with Thiophanate methyl@10gm or Carbendazim@10gm/10Ltr of water.

Black tip affected mangoes get abnormally elongated at tips along with pre-mature ripening of fruits. Spray Borax@6gm/ltr of water plus Copper Oxychloride@3gm/Ltr of water for three times with 10-15days interval, during flowering stage.

Powdery Mildew

Whitish powdery growth observed on inflorescence and the floral parts. In severe condition, they get drop. Also fruits, branches and floral part show dieback symptoms.

Spray 1.25kg wet able sulfur in 200litre of water. Do this before flowering, during flowering and after fruit set. Take second spray with interval of 10-15 days, if needed.

If infestation is observed in field, take spray of 178% Imidacloprid@3ml along with Hexaconzole@5ml/10Ltr water or Tridemorph@5ml or Carbendazim @10gm/10Ltr of water.

You can start harvesting when the mangoes start changing color. Changing of fruit color is a sign of fruit maturity. It generally take 15 to 16 weeks after fruits set to get mature.

Pick each fruit with help of ladder or bamboo having sharp knife and having net to collect harvested fruits. Avoid falling of fruits on ground as it will damage fruits during storage.

Post-Harvesting

After harvesting, do sorting and grading of mangoes according to their size, color and then packed in boxes. Place harvested fruits on polynet upside down.

Marketing mangoes is very easy and simple. You can easily sell your products in the local market. You can also consider selling to the commercial companies. Determine your marketing strategies before starting this business.

These are the common steps and ways for starting and operating a successful mango farming business. It’s really very easy and simple. Hope this guide has helped you! Good luck!

Tips for Successful Mango Farming Business

Mango farming is a lucrative business and can be very profitable business if you can manage everything properly. Here we are going to provide you with some best tips for mango farming business to help you get started.

1. Choose the right variety

There are many different varieties of mangoes available, each with its own unique characteristics. Some varieties are better suited for commercial farming, while others are better suited for home gardening.

2. Select a suitable location

Mango trees grow best in areas with well-drained soil and plenty of sunlight. The location should also be protected from strong winds.

3. Prepare the land

The land should be cleared of any debris or weeds, and fertilizer should be added to the soil.

4. Plant at the right time

Mango trees should be planted during the rainy season when there is enough moisture in the soil.

5. Use high-quality seeds

Only use seeds from reputable sources to ensure healthy and robust trees.

6. Use grafting techniques

Grafting can produce stronger and more productive trees than planting from seeds.

7. Mulch around the trees

Mulching helps to retain moisture in the soil and suppress weed growth.

8. Water regularly

Mango trees need regular watering, especially during dry spells.

9. Fertilize regularly

Regular fertilization ensures healthy growth and high yields.

10. Prune the trees

Pruning removes dead branches and encourages new growth.

11. Control pests and diseases

Mango trees are susceptible to pests and diseases, so it’s important to control them.

12. Use organic methods

Organic methods can be effective in controlling pests and diseases without the use of harmful chemicals.

13. Harvest at the right time

Mangoes should be harvested when they are ripe but not overripe.

14. Handle with care

Mangoes are delicate fruits and should be handled with care to avoid bruising or damage.

15. Store properly

Mangoes should be stored in a cool, dry place to prolong their shelf life.

16. Sell at the right price

The price of mangoes should be set competitively to attract buyers.

17. Market wisely

Mangoes can be marketed through various channels such as farmers’ markets, grocery stores, and online marketplaces.

18. Network with other farmers

Networking with other mango farmers can provide valuable information and support.

19. Attend agricultural fairs

Attending agricultural fairs can provide opportunities to showcase your mangoes and network with potential buyers.

20. Use technology

Technology can be used to monitor soil moisture levels, weather conditions, and pest infestations.

21. Keep records

Keeping detailed records can help you track your expenses and profits.

22. Continuously improve

Continuously improving your farming practices can lead to higher yields and profits.

23. Seek advice

Seeking advice from experienced farmers, agricultural experts, and extension officers can provide valuable insights and guidance.

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Mango Farming Business Plan Guide for Beginners

Here in this article, we list down all the basic steps to follow to start and run a profitable mango farming business. It includes the cultivation process, best soil, varieties, harvesting, and much more.

Mango is an important fruit in India. Mango belongs to the family of Anacardiaceae. The scientific name is Mangifera indica L. Besides its delicious taste, excellent flavor, and attractive fragrance, it is rich in vitamin A. That is why the popular name for mango is ‘King of Fruits’.

The tree is hardy in nature and requires comparatively low maintenance costs. Mango occupies 22% of the total under fruits comprising 1.2 million hectares, with a total production of 11 million tonnes. Major mango-producing countries are India, China, Thailand, Indonesia, Pakistan, Mexico, Brazil, and Bangladesh.

Mango farming with a proper plant management system is a profitable business for fruit farmers. However, you must adopt high-yielding and improved variety to get the maximum profits.

Economic Importance of Mango Cultivation

Due to its wide range of adaptability, high nutritive value, richness in variety, delicious taste, and excellent flavor, it is very popular with the masses. In addition, it is a rich source of vitamins A and C. Anyone can consume the fruit raw or ripe. Good mango varieties contain 20% of total soluble sugars.

However, the acid content of ripe dessert fruit varies from 0.2 to 0.5 % and the protein content is about 1 %. Raw slices in brine, amchur, pickle, jelly, juice murabba, chutney, panhe (sharbat), etc are the popular value-added products of mango. Mango woods are a great resource for timbers.

Among internationally traded tropical fruits, mango ranks only second to pineapple in quantity and value.  India occupies a top position among mango-growing countries of the world and produces 40.48% of the total world mango production.  Therefore, the major 5 importing countries of India’s Mangoes are the USA, Bangladesh, the UK, Saudi Arabia, and Nepal respectively.

How to Start Mango Farming Business

  • First of all, you must adopt improved cultivars. Adoption of high-density planting in cultivars is a must.
  • In addition, you must regulate flowering and the intensity of flowering.
  • You must perform pruning malformed mango shoots at the bearing stage.
  • Therefore, you must manage the alternate bearing by reducing fruiting during a year by adopting of pruning and thinning practices.
  • You must provide life-saving irrigation at the critical stage of fruit growth etc.
  • Furthermore, integrated nutrient and water management is important.
  • Manage the spongy tissue through sod mulching.
  • In conclusion, you must adopt integrated pest and disease management practices. Timely control of pests and diseases, at the fruit development stage especially after rains, is important.

Health Benefits of Mango

  • Research shows that the mango protects against colon, breast, leukemia, and prostate cancers.
  • The high levels of fiber, pectin, and vitamin C help to lower serum cholesterol levels, specifically Low-Density Lipoprotein.
  • Mangos help clear clogged pores and eliminate pimples.
  • One cup of sliced mangoes supplies 25 percent of the needed daily value of vitamin A. Therefore, it promotes good eyesight and prevents night blindness and dry eyes.
  • The tartaric acid, malic acid, and a trace of citric acid found in the fruit help to maintain the alkali reserve of the body.
  • The fiber in mangos also helps digestion and elimination.
  • Finally, mango helps to boost the immune system in the human body.

Best Varieties For Mango Farming

In India, you will find more than a thousand varieties in different parts of the country. Most of the commercial cultivars are characteristically specific to geographical adoption. And their performance is satisfactory in a particular region. Therefore, you must select the variety for mango cultivation on the basis of its suitability for a particular region. Some of the popular varieties are

  • Mallika: It is a cross between Neelam and Dashehari.
  • Amrapali: It is a cross between Dashehari and Neelam. However, it is a dwarf vigorous type with regular and late bearing variety.
  • Alphonso: The pulp is yellow to orange in color. Therefore, it is soft, firm, and fibreless. It is a mid-season variety.
  • Mangeera: It is a cross between Rumani and Neelam. It is a semi-vigorous type with a regular bearing habit.
  • Ratna: It is a cross between Neelam and Alphonso. Therefore, it is a regular bearer and free from spongy tissue.
  • Langra:  The lemon-yellow flesh is juicy and flavourful. It is scarcely fibrous, a mid-season variety.
  • Arka Aruna: It is a hybrid between Banganapalli and Alphonso with regular bearing habits and dwarf in stature.
  • Arka Puneet: It is a regular and prolific bearing hybrid of the cross between Alphonso and the Banganapalli. Also, it is a good variety for the processing industry.
  • Arka Anmol: It is a semi-vigorous plant type from the cross between Alphonso and Janardhan Pasand. However, it is also a regular bearing and free from spongy tissues.

Agro Climatic Condition For Mango Cultivation

Mango thrives well in tropical and subtropical climates. The ideal temperature for the crop ranges from 24° to 30° C along with high humidity. Temperature below 10° C and above 42° C retards growth and adversely affects the flowering time of mango. A cool and dry period, which slows or stops the growth, is essential for flower induction.

Most of the mango varieties thrive in places with good rainfall (75 to 375 cm per annum) and dry seasons. However, the distribution of rainfall is more important than its amount.  Rainfall during the flowering period adversely affects the fruit set. Fog and cloudy weather at the time of flowering from November to February also result in the poor setting of fruits and favors pest attack and diseases.

Suitable Soil For Mango Farming

Mango grows well on a wide variety of soils, such as lateritic, alluvial, sandy loam, and sandy. Although it grows very well in high to medium-fertility soils. Even you can grow successfully in low-fertility soils with appropriate management, especially during the early stages of growth.

Read:   Is Soil Testing Important In Agriculture?

However, you must avoid very poor and stony soils on the hill. The loamy, alluvial, well-drained, aerated, and deep soils rich in organic matter are perfect for mango cultivation. In addition, mango prefers a pH range of 5.5 to 7.5. The extremely sandy, shallow, rocky, water-logged, heavily textured, and alkaline or calcareous soils are not suitable for mango cultivation.

Basic Cultivation Steps for Mango Farming

1. soil preparation.

Sterilize the soil by both physical and chemical means. Physical control measures include treatments with steam and solar energy. Chemical control methods include treatments with herbicides and fumigants. During soil solarization, the incoming solar radiation penetrates the transparent plastic film.

It helps to absorb the soil. The absorbed radiation converts into heat energy, which raises the soil temperature and kills many soil-borne organisms including plant pathogens and pests.

2. Propagation

You can use random seedling rootstocks for propagation. However, you can adopt various methods in the vegetative propagation of mango. Inarching, veneer grafting, budding, stone epicotyl grafting, and softwood grafting are common methods.

3. Planting

Spacing varies from 10 m x 10 m, in the dry zones where growth is less, to 12 m x 12 m, in heavy rainfall areas and rich soils where abundant vegetative growth occurs. However, you can plant new dwarf hybrids like Amrapali at closer spacing.

In addition, you must fill the pits with original soil mixed with 20-25 kg well-rotten FYM, 2.5 kg single superphosphate, and 1 kg MOP. You must give irrigation immediately after planting. In the initial one or two years, it is advisable to provide some shade to the young plants and also stake to make them grow straight.

4. Training & Pruning

Normally, mango trees require very less or no pruning. However, the training of the plants in the initial stages is essential to give them the proper shape. Especially when the graft has branched too low, the process of training becomes very important.

5. Irrigation

The amount and frequency of irrigation depend on the type of soil, prevailing climatic conditions, rainfall, and distribution, and age of trees. Never irrigate during the monsoon months unless there are long spells of drought. During the first year when the plants are very young with a shallow root system, you must irrigate every 2-3 days in the dry season.

6. Manuring

Nutrient uptake in mango is from the large volume of soil. Therefore, it is able to sustain growth even in low-fertility soils. But, its efficient management involves the replenishment of the nutrients used up by the tree for its growth and maintenance, harvested produce, and natural losses from soils through leaching and runoff.

7. Inter Cropping

You can grow intercrops such as vegetables, legumes, short-duration, and dwarf fruit crops like papaya, guava , peach, plum, etc. However, you must depend on the agro-climatic factors of the region. You must take care of the water and nutrient requirements of the intercrops separately.

8. Rejuvenation

In general, 40-45 years old mango trees exhibit a decline in fruit yield because of the dense and overcrowded canopy. The trees do not get proper sunlight resulting in decreased production of shoots. However, you can convert these unproductive trees into productive ones by pruning the developed techniques.

9. Plant Protection

Mango suffers from several diseases at all stages of its life. All the parts of the plant, namely, the trunk, branch, twig, leaf, petiole, flower, and fruit are attacked by a number of pathogens including fungi, bacteria, and algae. They cause several kinds of rot, dieback, anthracnose, scab, necrosis, blotch, spots, mildew, etc. Some of these diseases like powdery mildew are of great economic importance as they cause heavy losses in mango production. Therefore, you must adopt the right management system.

Also Read: Most Profitable Cash Crops to Grow

10. Harvesting & Yield In Mango Farming

You can expect an average yield of 150-225 marketable fruits (50 kg) per plant per year. You can harvest mature green fruits with 8-10 mm long stalks to prevent sap burn and undesired spots on the ripened fruits.

However, you can decide maturity in mango fruit is the color of the pulp, which turns cream to light yellow on maturity and hardening of stone.

After harvesting the mango fruits are graded according to their size, weight, color, and maturity. Therefore, you can pack the fruits in corrugated fiberboard (CFB) boxes.

For export, you must enclose each individual fruit in a clean, white, soft, expandable, and netted-type polystyrene sleeve to prevent bruising before packing it in a box. Govt. of India has established agri-export zones. It definitely helps to inspire commercial mango cultivation in the country.

business plan for mango production

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Mango Production and Farming Business

  • Agri Business

Prospects and Strengths * Mango growing is in line with the initiatives of both government and private sectors in terms of production, processing and marketing support * Once productive, a 10-15 year old tree will yield approximately 500 kilos * There is a niche market for both fresh and processed mangoes locally and abroad. The export market is expanding * Technologies from propagation to post-harvest handling have been tested,verified and adopted nationwide * Processing technologies are also available and continuing efforts are exerted to develop new products * There is a pool of experts in the country that can be tapped to provide technical assistance to mango growers and processors * Research and development activities on emerging pests and diseases are given priority by relevant agencies of the government * Expansion of large production areas in Mindanao which are free from typhoons

Favorable Growing Conditions

* Elevation: within 600 meters above sea level (400 m considered ideal) * Temperature: 21°C-27°C * Weather for inducing maturity of vegetative parts and flowering: distinct wet and dry (3 to 5 months-dry) * Weather for fruit development: plenty of sunlight * Ideal soil: loamy, relatively high in organic matter * Soil pH: 6.0 to 7.0 * Soil texture: good water holding capacity * Topography: flat to rolling, not exceeding 45 degrees gradient * Drainage: well-drained soil; less moisture level needed during maturation of leaves and buds, flowering, fruit set and ripening * Distance of planting: depending on variety

Popular Varieties

* originated from India, Burma and Malaya (Indo-Burma region) * tree has coarse, large and conical trunk with shallow and small cracks on bark, canopy dome shaped * fruit is elongated and kidney-shaped, weighs about 240 grams, with thin, yellow pulp, very tender taste and slight aroma

* originated from India, Burma and Malaya (Indo-Burma region) * tree has upright growth, open crown; has deeper cracks on bark * kidney-shaped fruit weighing about 230 grams; distinct beak on the apex, flesh is fibrous and thick, light orange yellow and sweeter than ‘Carabao’ variety

3. KATCHAMITA

* originated from India * has compact crown and lower tree stand than ‘Carabao’ and ‘Pico’ * fruit is small to medium, rounded/oval, green skin with yellowish flesh and preferably eaten as green

Propagation Practices

There are two methods of propagating mango, namely, sexual and asexual propagation

1. Sexual propagation – Growing of rootstocks 1. Extract seeds from ripe fruits 2. De-husk seeds to hasten germination 3. Sow the seeds in seed boxes or elevated plots. The ideal medium is a mixture of one part compost and the one part garden soil. Composting materials like sawdust, coconut coir dust, rice hull and other similar organic materials can also be used. 4. Water seed boxes or seed plots to maintain enough moisture. Provide drainage for excess water. 5. Transfer seedlings with 2 to 3 leaves in black plastic bags (7”x11”) filled with garden soil mixed with decomposed organic materials. 6. Note: Seeds germinate in 10-15 days from planting. Apply fertilizer (16-20-0 mixed with urea) 30 days after potting at the rate of ¾ teaspoon per bag. 7. Thereafter, spray foliar at weekly intervals. 8. Apply fertilizer again (same as step 6) every 30 days. 9. Spray with pesticide when the need arises. Most common problems are scale insects, cecid fly, corn silk beetle and anthracnose. 10. Rootstocks are ready for grafting upon attaining “pencil size” stem diameter (10-12 months germination).

2. Asexual propagation (grafting, budding, inarching, etc.)

Through Grafting 1. Grow the rootstock seedlings up to pencil size diameter (8 to 12 months) 2. Get mature scion (pencil size with plump end) from healthy mother trees having superior characteristics 3. Remove the leaves and clean the scion. Immediately place inside plastic bag to prevent transpiration and drying up 4. Cut the stem of the rootstock preferably at the tender joint near the active growing shoot one foot from the base. Make an incision, ¼ inch deep from the cut, at the center of the stem 5. Make a clean V cut at the base of the scion 6. Insert the scion’s V cut base at the incision of the rootstock, seeing to it that the cambium layer or skin of both the scion and the rootstock meet 7. Bind them together gently but firmly with plastic tape. Wrap the entire scion from the joint to the tip to prevent drying 8. Place the newly grafted seedlings in partly-shaded environment 9. Water regularly until flushing (appearance of new leaves) occurs. This is usually observed in 15 to 20 days 10. When this happens, remove the plastic strip that covers the tip to enhance growth. Leave the strip that binds the joint. 11. Grafts are ready for disposal after 8 to 10 months. Hardening is however, recommended prior to field planting 12. Grafts not sold after 1 year should be re-bagged using bigger plastic containers

Land Preparation

1. Prepare lay-out of the farm

There are four lay-outs to choose from: 1. Square system (how tos) 2. Triangle system (how tos) 3. Quincunx system (how tos) 4. Contour system (how tos)

2. Place stakes (markers) at the site of the planting 3. Dig one cubic meter hole and refill with fertile soil (usually soil mixed with decomposed organic materials and fertilizer). 4. Pour water into the hole and allow the water to be absorbed by the soil. 5. Remove the plastic bag carefully. 6. Plant the graft in the center and cover the hole with the remaining soil. 7. Protect the newly-planted graft from intense heat by providing shed using coconut leaves. 8. Apply mulch to conserve soil moisture.

Crop Establishment

Distance of Planting

Factors to consider:

* topography of the land * development program of the farm * variety * soil fertility * planting of intercrops – kinds of intercrops * (to include a table containing recommended distance of planting and total number of trees per hectare using different systems of planting)

Pruning and Thinning

As a general rule, the farmer should begin pruning and thinning when the crown or foliage of the trees starts to meet. Pruning is the removal of undesirable vegetative parts of the tree, usually the crowded branches. Insect-infested and diseased branches, leaves, flowers or other plant parts need to be removed also.

An integral part of pruning is training the canopy to a manageable size, shape and height.

Type of Canopy Training:

* open center * formative * modified ladder * conventional * Dwarfing

Pruning is done to allow sunlight to penetrate in the crown and free air circulation, thereby reducing incidence of insect pests and diseases. In general, pruned trees produce bigger and high quality fruits compared to unpruned trees.

The best time to prune is after harvest. When done during summer, the wounded parts dry and heal faster.

Other Considerations when Pruning

1. Select only the parts to be pruned (minimal pruning) 2. Cut small branches first followed by large branches (minimal pruning only) 3. Always make a clean cut at the base of the branch and avoid leaving stumps where unwanted water sprouts may grow 4. Paint or spray the open cut with fungicide, tar or disinfectant when pruning is done during wet season 5. Remove all debris and maintain cleanliness of the surrounding areas.

Nutrient Management

In the first five years, the trees need high rate of nitrogen fertilizers. To promote faster vegetative growth, organic fertilizer application is also recommended. As the trees reach bearing age, more emphasis should be given on phosphorous and potassium. Phosphorous fertilizer promotes root and flower development while potassium is for fruiting and ripening. Apply fertilizer containing 4-5% phosphoric acid and 8-15% potash.

Important Considerations in Fertilizer Application:

1. When applying fertilizer, dig a few holes (6-8 holes) around the tree or a canal within the area covered by the canopy. For big trees, follow canopy drip line. 2. The zone of maximum and efficient utilization of fertilizers is 30 deep and 100 cm from the trunk of 5-10 year old trees. This goes a little farther as the tree crown becomes wider 3. The preferred time of fertilizer application for non-bearing trees or at the juvenile stage is at the start and before the end of the rainy season, when the soil is still wet. Fertilizer can also be applied during the dry season if there is irrigation. 4. The procedure for fertilizer application is similar for both bearing and young trees. 5. At flowering, spraying of foliar fertilizer is recommended as supplement.

Flower Induction

In inducing mango trees to bear flower, the following should be considered:

1. Different mango varieties have varied flowering and fruiting habits. The ‘Carabao’ variety under normal conditions bears fruits every two to three years.

2. Chemical flower inducers should not be used under the following circumstances:

* When the tree is too small or still young * When the leaves and buds are young * When the tree is weak and sickly * During rainy days * Just after harvest or when the tree has fruits or is in flushing stage

3. High dosage of flower inducers (2.0 to 3.0% KNO3 ) should be used when:

* Trees are just starting to mature * Leaves and buds are maturing * The tree is healthy with vigorous buds and leaves * During cloudy weather * Sprayed six to seven months after harvest

4. Use low dosage of flower inducers (1.0 to 2.0% KNO3 ) when:

* Trees are big, old or fully mature * Leaves and buds are fully mature * Tree is healthy with dormant buds * Sprayed during sunny weather * Sprayed seven to nine months after harvest

5. Induce flowering only once a year 6. From flowering to harvest, it takes 7-8 months to rejuvenate and accumulate enough nutrients for the next fruiting season 7. Trees that bear fruits last season but have not flushed should not be induced to flower 8. Spraying should be done when the tree and leaves are dry and with no expected rain within the next 6 hours

Potassium nitrate is the generic name of chemical flower inducer in mango. The chemical symbol of this compound is KNO3. This contains 13% nitrogen and 46% potash, thus, 13-0-46. When sprayed, it supplies the potassium deficiency of the tree and in the process, induces flowering.

When spraying potassium nitrate, follow this simple steps:

1. Prepare a 1-3% solution depending on the condition of the tree. 2. Spray the leaves and branches totally wetting but not dripping. 3. Spray early in the morning (from sunrise to 9:00 am) or late in the afternoon (from 4:00 pm to 5:00 pm). This prevents leaf burning due to sunlight.

Water Management

For young mango trees, weekly manual watering should be done during dry months by saturating the soil with enough water followed by mulching. If drip irrigation is available, fertilizer application can be incorporated in the irrigation water.

For flowering trees, apply water weekly during flower initiation and fruit development and stop one month before harvest. Irrigate developing flowers and fruits to enhance fast development, minimize fruit drop and increase fruit size. The volume of water ranges from 60 to 100 liters per tree depending on size.

Pest Management

Fruit Protection Wrapping or bagging of fruits is practiced in many areas because of the following:

* Minimizes incidence of fruit fly and other fruit insects * Minimizes disease (fungal) infection * Reduces incidence of mechanical damage * Paper used serves as absorbent for latex flow during harvest * Results to cleaner fruit skin and more attractive light green color * Provides an estimate of harvestable fruits per tree

In general, bagging is recommended to protect fruits from pests and to reduce spraying of insecticides. This practice is done when fruits are about chicken’s egg size (55 to 60 days after flower induction)

Insect Pests

1. Mango leaf hopper

Damage: Sucking of plant sap causes withering and drying of tender shoots, flowers and very young fruits. In the process, insect secretes sticky fluids (honeydew) that promotes development of sooty mold, fungal disease.

Control: Spray recommended chemicals starting from flower/bud formation to fruit setting. Confidor is effective against hoppers.

2. Mango tip borer

Damage: Shoots wilt and terminal parts die. If infested, panicles break and the flowers shed off.

Control: * Prune dead branches to discourage spread of insect. Burn parts that are affected. * Since the adults start to destroy the flowers from the bud emergence to elongation, it is necessary to spray insecticides to protect these stages especially during hit months. Insecticides used for mango hopper control are also recommended for tip borer.

3. Twig cutters

Damage: This is very destructive during the dry season. When present, the number of flowers that will be formed is reduced. The most visible indication of the problem is the presence of dead twigs and leaves in the canopy.

Control:Pruning and burning e dead branches to discourage spread of insect. Protect flushes from adults by spray application of insecticide.

4. Pulp weevil

Damage: This is a unique pest since the larvae of the insect feed inside the fruit and destroy the pulp, yet the peel has no visible damage even up to harvest. The insect is present only in some parts of Palawan.

Control: 1. Pruning of crowded mango trees allowing light to penetrate in the canopy is unfavorable to the weevil. Dead or overcrowding branches should be removed. 2. Keep each tree free from weeds, fallen leaves, fruit droppings and other debris. Cultivation of soil is advantageous since this exposes and kills the weevil hidden in the soil after harvest. Burn infested fruits to eliminate sources of infestation during the next fruiting season. 3. For chemical control, Cypermethrin at 50 ml/100 li water provides good protection against the weevil. Fenvalerate and Carbaryl are also effective against the pest. The insecticide should be applied at 14 days interval from fruit set to full development of the fruits.

Note: Insecticides are not effective once the pest is inside the fruit.

5. Mango fruit fly

Damage: Adults lay eggs on mature fruits and larvae feed on the flesh. Affected fruits drop to the grown and are easily contaminated by microorganisms.

Control: Bagging, collection and proper disposal of fallen fruits and harvest at the proper stage of maturity. If chemicals have to be used, spray at 90 or 110 days after induction.

6. Mealy bugs

Damage: Attack newly-flushed leaves, flowers and fruits and suck vital plant saps. Affected parts turn yellow, dry up and eventually fall.

Control:Removal of infested fruits, flowers and leaves. Spray insecticides to kill ants associated with mealy bug.

7. Capsid bug

Damage: Attacks young leaves, twigs and fruits. Saliva of the insect is very toxic and the site of the puncture is marked by sunken blister. The lesions turn brown after 24 hoursbecoming black and scabby in 2-3 days. Infected young fruits fall prematurely. Locally, the damage is called ‘kurikong’ or ‘armalite’ or ‘buti’.

Control:Prune trees before induction, underbrushing areas around the tree, spray insecticide late in the afternoon and remove alternate hosts like cashew, guava and cacao.

8. Mango cecid fly

Damage:Adults, which are mosquito-like in appearance, lay eggs on new flushes. The larvae mine the leaves producing galls or swelling of tissues. Heavy infestation results to wrinkling of the leaves; the leaves remain yellow in color. Close examination of the leaves shows dark green, circular galls randomly distributed on the leaf blade.

Control: 1. Prune or cut infested leaves and burn. 2. Practice orchard sanitation. Underbrush weedy areas since adults stay in these areas. 3. Spray either Sevin, Decis, Karate or Stingray (3-4 tbsp per 16 liters water) to minimize damage.

9. Scale insect

Damage: In nurseries, leaves of grafted mangoes are readily infested with scale insects, causing them to dry and fall. On bearing trees, high populations of the insect cause blackening of canopy due to the growth of the fungus ‘sooty mold’. Affected leaves become covered with thin, black papery film which produces unsightly appearance. In addition, affected branches are deformed producing gall like protruberances.

Control: 1. Young scale insects are carried and distributed by red ants to different parts of the tree. To prevent infestation, destroy ants by spraying Malathion at 1 ½ tbsp per 16 liters water, Decis at 1-5 tbsp per 16 liters water or Karate at ¾ – 1 ½ tbsp per 16 liters water.

2. Prune and burn heavily infested plant parts like branches and leaves. This should be followed by spray application of insecticides recommended for this pest and application of high dose of nitrogen.

Important Diseases

1. Anthracnose

Damage: This is the most prevalent and destructive disease of mango both in the field and after harvest. Symptoms are exhibited not only on the fruits bust also on flowers and leaves.

Prevention and Control: 1. Field sanitation 2. Prune infected branches, burn them and bury the trash 3. Schedule flower induction after the rainy season or during the dry months 4. Include insecticide and fungicide when spraying flower inducer 5. Wrap the fruits 50-60 days after flowering to protect them from pests and diseases. 6. After harvest, practice hot water treatment

2. Stem end rot

Damage:This is another post-harvest disease of mango and appears during storage and transit. The disease occurs only in ripened fruits.

Control Measures: 1. During harvest, leave one centimeter pedicel attached to the fruit to avoid too much latex staining. The casual organism germinates and grows in the presence of latex. 2. Pack mangoes in boxes of two layers to avoid injury due to compaction 3. Do not use organic materials during packing

Damage: The disease occurs in nurseries and during moist weather. Damage occurs while fruit is still green

Control Measures:The methods of control are similar to that of anthracnose. However, scab is effectively controlled using copper fungicide. 4. Gummosis

Damage: This fungal disease causes stem bleeding, crown and root rot. Infection may start during the seedling stage and may appear during both dry and wet season.

Control Measures: 1. Plant in well-drained soil. 2. Disinfect nursery sites before planting with methyl bromide, Chloropictin or other fungicides 3. Avoid too close planting to allow aeration and ventilation. 4. Remove dirt, weeds or trash 5. Avoid dumpy soils for long duration at the base of the trees. 6. Cultivation to aerate the soil is necessary to reduce fungal infection 7. Prune crowded branches 8. Foliar spray of ethyl phosphate metaxyl ot prosethal at 2g per liter water every 80 days 9. Drench infected parts, exposed damage and cover with slurry of fungicide

5. Sooty mold

Damage:The causal organism (fungus) develops in the presence of honeydew excreted by insects like hoppers, scales and mealy bugs. As such, it stains the fruits and makes them look dirty and unattractive.

Control Measures:Spray insecticide to kill hopper, scales and mealy bugs. Bag fruits at 60 DAFI.

Integrated Pest Management

This involves the following practices:

1. Planting of healthy seedlings. 2. Proper land preparation and cultivation. This includes clearing and removal of infected plant residues in the field and exposing the soil to direct sunlight. This will help eliminate soil-borne pathogens. 3. Proper irrigation and drainage to avoid water logging and reduce water-borne diseases. 4. Correct distance of planting and row orientation. This will allow maximum sunlight penetration, aeration and ease of farm operations such as pest and disease control, cultivation, plowing, smudging, fertilizer application, harvesting, etc. 5. Introduction and maintenance of natural enemies and other biological control methods like entomophagous fungi against mango hoppers. Intercropping with trees that can repel harmful insects and serve as wind breaks. 6. Application of recommended fertilizers and soil conditioners, maintain the right pH of 6-7. 7. Practice of clean and sanitary culture. This includes pruning, weeding, thinning, cultivation and burning of infested debris. 8. Using insecticides and fungicides derived from plant extracts like neem, china berry and custard apple. 9. Use of baits and light traps for fruit pest (fruit fly and borers). 10. Monitoring of pest population and application of pesticide only when necessary. 11. Combine cultural, biological and chemical means to minimize pests.

Harvest Management

The following are the indications that mango fruits are ready for harvesting:

1. At 110 days (for very warm and dry environment), 120 days (warm climate) and 130 days (cool and high elevation) after flower initiation; 2. When the flesh is turning yellow; 3. When powdery deposit or “bloom” on the surface of the skin is detected; 4. When fruit has flattened shoulders at the stem end; or 5. When the pedicels of fruits turn dark green to brown in color; 6. 75% mature fruit samples sink when submerged in 1% salt solution

Harvesting by hand is the most effective way in order to avoid bruises or damage of the fruits. The best time to harvest is between 9:00 am and 3:00 pm since the tree and fruits are dry and the latex flow is minimal. Harvest with pedicel intact (1.5-2.0cm).

Trim off pedicels and let the latex dry before packing.

Post-Harvest Treatments

In order to sell quality fruits, the following post-harvest treatment are practiced:

1. Washing of fruits in water – To remove dirt on the surface. 2. Hot water treatment – This involves heating dipping the fruits for 5 to 10 minutes in heated water (52-55°C). This is followed by hydro-cooling (washing in cool water) and air drying. 3. Vapor Heat Treatment (VHT) – This involves heating the fruit with water vapor saturated air until the fruit pulp reaches 46°C for 10 minutes.

Ripening of Fruits

Fully mature fruits may be induced to ripen faster and with uniform color. There are two ways to do this:

1. Use of calcium carbide (‘kalburo’) at the rate of 5 to 6 grams per kilo of fruit. This is done by wrapping the calcium carbide in paper or leaves and placed at the bottom of the container. The container should be covered for 2 to 3 days. For best result, allow fruits to produce yellow color and place ‘kalburo’.

2. Use of ethylene gas or ethyl water solution. The use of ethylene gas involves a chamber while in ethyl solution, the fruits are simply dipped in the solution.

Mango Processing Technologies

Being a perishable commodity, mango is processed in various forms to:

* Protect it from chemical deterioration and microbial contamination * Provide additional income * Ensure adequate and continuous supply of mango products the whole year round

Processed forms of mango:

* Dried mango * Mango chutney * Mango jam * Mango cubes * Burong mangga * Mango atsara * Mango puree * Mango pickles (sweet and sour blend) * Mango candy

Sources: bar.gov.ph/agfishtech/crops/mango.asp. Sept 2009. HVCC. 2001. Mango, Techno-Guide For Mango In The Philippines. philippineherbalmedicine.org/mango.htm. Photo: merinews.com

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28 responses.

  • Comments 28
  • Pingbacks 0

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Hi, good day! What should be done as the first step? My mango farm haven’t been induced ever. I long to make a harvest this year.. Can you please provide me with an outline form of a program? Example: 1 step fertilization (Schedule) 2nd step deweeding (Schedule) 3rd step pruning (Schedule)

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' src=

I find this post to be very informative and helpful . Thank you very much.

' src=

Thank you for sharing this valuable guide.

' src=

Your article is very meaningful, the content is quite interesting and impressive, I hope in the near future you will have many good and meaningful articles to bring to readers.

' src=

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' src=

For those who are interested in MANGO SEEDLINGS, we have varieties in our plant nursery. You can reach me at 09982283099

' src=

Hi maam, where is your location?

' src=

how much one seedling of mango and where you located?

' src=

Hi can i have the oportunity to learn from you expert? 09175363553

' src=

Please get in contact with me I have over 30years as a skilled mango grower .. can send you C.v

' src=

Hi! My parents currently own a farm with recently planted mangoes. Honestly, they are not being managed right now since my parents decided to stop since they can’t find the time and someone who can.

Looking for someone who knows how to manage this and can act as our advisor. If you know anyone who can help, please reply. Thank you! It will be greatly appreciated.

' src=

Hi. Elain If you still looking for someone to manage your farm, you can call me , my name is manuel ching and my number is 0919 583 1125

' src=

Hi, Our company is looking for 3000 carabao mango plant to export to Sibu, Sarawak, East Malaysia.

Kindly give us your best price soonest.

Many thanks,

Adam M. Isa +60192169911

21st Century Resources & Consultant Sdn Bhd

Hi Sir, if your company still need carabao mango, please consider our plant nursery you can also visit our fb page https://www.facebook.com/kavsonlinejardin/ you can reach me at 09982283099

' src=

hi, this is very informative.. naghahanap po ako ng mango contractor? i have mango farm but i dont know how to manage.. kadi i have no idea about farming.. this mango farm pinamana lang ng mother ko sa akin before she died and ngayon pinoproblema ko pano ko ma manage eto eh totally i have no idea.. nakatiwangwang lang for almost 13 yrs.. so anyone can help me?? 😐😐😐

' src=

Are you now producing mangoes? Our company is presently looking for potential mango suppliers. Hope you can supply us… You can contact me at 0912-375-5097. Thank you!

Hello Carolyn, Are you sill looking for someone to manage your mango farm, you may contact me at 0919 583 1125

' src=

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WANTED:                    MANGO BUYERS INFORMATION:           450 Bearing Fruit trees to be harvested on April 2012 with complete technology. ORIGIN:                     Norzagaray, Bulacan CONTACT PERSON:     TERESITA HONOR SAMIOS UY CONTACT NO.:            landline:  (02) 4933089                                    cellphone no. 09215916657

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  • Mango Retailer of the Year
  • MANGO RETAIL ROUNDTABLE 2021
  • Downloads & POS Materials
  • promo ideas & marketing messages
  • Health Professional Resources
  • flavor pairings
  • mango menu promotions
  • yield and cutting
  • ripening and storing best practices
  • culinary institute of america
  • chef’s roll
  • Promo Ideas and Marketing Messages
  • how to cut a mango
  • Mango Ripening & Quality Assessment
  • Materials and Collateral

business plan for mango production

  • strategic plan and budget
  • our programs
  • meet the NMB
  • mangos have momentum
  • research grid
  • mango packaging & palletization
  • current board members
  • nominations
  • past chairs
  • how the nmb works

business plan for mango production

Mango Production & Post Harvest

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PRODUCTION AND POSTHARVEST PRACTICES

From the tree to the consumer’s plate, every step in the mango supply chain presents an opportunity to improve quality. The National Mango Board has invested in research to provide a clear understanding of how quality can be improved through better production, postharvest and handling practices. From maturity assessment to quarantine protocols to packaging solutions and more, the research being conducted can be used to make a real difference in mango quality.

business plan for mango production

POSTHARVEST BEST MANAGEMENT PRACTICES MANUAL

This publication from the National Mango Board and the University of Florida is designed to help improve mango handling practices at each stage of the mango supply chain. The ultimate goal is to improve mango quality for the U.S. consumer, which will spur repeat purchases, drive increased demand, and strengthen the mango market.

In the manual, users will find a detailed outline of the mango supply chain with best practices described at each step. A section on quality control procedures covers other important topics, such as determining mango maturity. Also included are forms for assessing mango quality and for auditing handling procedures at the farm, packinghouse, importer warehouse, distribution center or retail store.

The NMB’s 2007-09 research project, Monitoring and Evaluation of the Mango Supply Chain to Improve Mango Quality, was the basis for the Mango Post-harvest Best Management Practices Manual. This project involved sending researchers into the mango growing regions in Mexico, Peru, Ecuador, Brazil and Guatemala to observe the supply chain in action, evaluate quality parameters and identify practices to improve mango quality. Researchers from the University of Florida, University of California Davis, Universidad Del Valle in Guatemala and PEB Commodities conducted the research, analyzed the findings and developed the recommendations for the manual.

The NMB in conjunction with UC-Davis (Department of Plant Science) and University of Florida (IFAS Center for Food Distribution & Retailing) held a Mango Temperature Management and Ripening Program Webinar for Retailers and Importers. Topics included:

  • Overview of the NMB Ripe and Ready to Eat Mango Initiative – Wendy McManus, National Mango Board
  • Store audits and distribution center visits – Dennis Kihlstadius, Produce Technical Services (PTS)
  • Temperature management at warehouses and stores – Dr. Jeffrey Brecht, University of Florida
  • Consumer acceptance for mangos – Dr. Carlos Crisosto, University of California at Davis

In addition to the research available, a downloadable version of the Postharvest Best Management Practices Manual is available in three different languages to help improve mango handling practices at each stage of the mango supply chain. You can also view a previously recorded webinar hosted by the NMB as Dr. Jeffrey K. Brecht from the University of Florida presents the best management practices and how harvesting and handling practices affect the quality and acceptability of mangos in the U.S. marketplace.

Download the Postharvest Best Management Practices Manual.

Click here to view the webinar.

business plan for mango production

MANGO HANDLING AND RIPENING PROTOCOL

The brand new Mango Handling and Ripening Protocol is designed to help you improve mango handling practices leading to better quality mangos, greater consumer acceptance and higher mango sales. This document provides best practices for the latter stages of the mango supply chain, and is meant for retailers, wholesalers, importers and anyone who handles mangos in the United States; even if they do not plan to implement a ripening program. For those that are interested in ripening, the Protocol includes detailed information based on years of research.

business plan for mango production

MANGO QUALITY WEBINAR I

The NMB hosted a webinar on May 7, 2015 in conjuction with Dr. Jeffrey Brecht from the University of Florida who discussed detailed information on proper mango temperature management. During this webinar, Dr. Brecht provided detailed information on best practices to prevent the impact of chilling injury in mangos at warehouses, distribution centers and stores. This included comprehensive information on safe chilling threshold temperatures for different varieties and maturities of mangos and emphasis on the importance of temperature when ripening mangos at different distribution facilities/warehouses and stores.

In addition, the webinar continued with a wealth of mango category information and consumer research with insights into consumer preferences and barriers to mango purchase – also available onwww.mango.org. Wendy McManus, NMB Retail Program Manager discussed access data that can help the mango industry understand the short and long-term trends in mango movement, including the exciting trends in fresh-cut mango sales. Lastly, there was a focus on the strongest mango per capita markets and sub-regions, and which markets represent the greatest opportunities.

Click here to view this previously recorded Webinar.

business plan for mango production

MANGO QUALITY WEBINAR II

The NMB hosted a webinar on August 25, 2015 in conjunction with Dr. Jeffrey Brecht from the University of Florida, and Dr. Patrick Brecht from PEB Commodities. During this webinar, Dr. Jeffrey Brecht provided detailed information on mango fruit disorders such as: fruit decay, surface defects, internal breakdown symptoms, chilling and heat injury, disorders during ripening and more.

Furthermore, Dr. Patrick Brecht discussed best practices at importer facilities and retail distribution centers such as: inspections and quality control, measuring and recording shipments, mango shipper’s responsibilities, proper documentation, cargo and temperature excursions, temperature measurement and fruit sampling at arrival, and external and internal quality evaluations.

business plan for mango production

  • Mango Postharvest Best Management Practices – in English
  • Mango Postharvest Best Management Practices – in Spanish
  • Mango Postharvest Best Management Practices – in Portuguese

RELATED RESEARCH

Visit the Research section for a complete list of research projects.

  • History of Food Irradiation
  • U.S. environmental Production Agency, Pesticides Home Page
  • United Nations Environmental Program, Assessment of Alternatives to Methyl Bromide
  • University of Florida Agricultural Extension Service
  • University of California at Davis Post Harvest Technology Program

CROP INFORMATION

business plan for mango production

Mango Crop Report

business plan for mango production

VOLUME & PRICE HISTORY

business plan for mango production

DATA VISUALIZATION

Related Pages

business plan for mango production

How to Choose a Mango

business plan for mango production

2020 Mango Annual Report

business plan for mango production

Supply Chain Management and Ripening

business plan for mango production

Culinary Education

business plan for mango production

  • Buy Fresh Mangos

business plan for mango production

business plan for mango production

OVERVIEW OF RISKS & OPPORTUNTIES OF MANGO FARM

Opportunity rating, risk rating, highlights of a mango farm, starting a mango farm, products and services, how to operate a mango farm, marketing & sale for a mango farm, major risks in a mango farm, how much can you make in a mango farm, step by step guide of starting a mango farm business, relevant news, would you recommend this opportunity, step-by-step guides from established entrepreneurs and experts: business plans, technical guides, financial analysis, best practices, etc. (pdf, word, excel), mango farm vs. moringa farm, mango farm vs. eucalyptus farm, mango farm vs. passion fruit farm, mango farm vs. orange farm, mango farm vs. almonds farm, mango farm vs. macadamia farm.

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10 Most Profitable Mango Based Business Ideas with Low Investment: Money Making Tips

Table of contents, understanding the market potential of mango products, low-investment mango processing and packaging business, starting a mango juice manufacturing unit, establishing a mango pulp production business, starting a mango ice cream parlor or frozen dessert shop, setting up a mango pickle making business, creating a mango jam and jelly manufacturing venture, exploring opportunities in dried mango production, venturing into mango export business.

Mango, the “King of Fruits”, offers many business opportunities thanks to its versatile usage in various products and widespread appeal. It’s essential for anyone aspiring to delve into this arena to have a comprehensive mango business plan. A robust strategy helps understand the mango farm investment and sheds light on how to start a mango business.

Many entrepreneurs wonder, “Is mango business profitable?” The answer lies in the array of low-investment ventures one can pursue. From the mango farming business to mango contract farming, a goldmine of possibilities is waiting to be explored.

The market is teeming with a demand for mango products. As consumer preferences shift towards natural, fresh, and organic produce, mangoes find their sweet spot in global demand. Understanding the market potential is paramount with diverse products ranging from juices, pickles, pulps, jams, and dried versions. 

Thorough market research can guide you to pinpoint where the demand lies, whether it’s the local community hankering for fresh mango juice or an international clientele desiring gourmet mango jams. By addressing these needs, you can guarantee your business’s long-term profitability and viability.

Mango Based Business Ideas

One of the initial ventures in the mango business domain is processing and packaging. With minimal investment, you can begin by buying mangoes in bulk, processing them based on the product you aim to sell, and then packaging them attractively. This idea appeals to a broad audience, especially health-conscious people seeking fresh, untampered products. Good quality packaging can increase mango products’ shelf life and attract a wider consumer base due to its aesthetic appeal.

The allure of fresh mango juice on a sweltering day is undeniable. A mango juice manufacturing unit is an excellent venture for those looking to quench this demand. With the right equipment and quality mangoes, you can produce juice that stands out in taste and quality. Ensure the hygiene and quality control measures are in place to maintain a consistent taste. The returns can be quite fruitful by marketing it rightly and establishing a trusted brand name.

In case you missed it: Money Making Business Ideas for Coconuts: Proven Methods

Mango Based Business Ideas: Mango Juice Manufacturing Unit

Mango pulp finds its use in various industries – from confectionery to beverages. Starting a mango pulp production business can be lucrative if done right. This involves pulping the mangoes, preserving them, and packaging them for sale. With the escalating demand for ready-to-use products, mango pulp can be a game-changer, especially if you can guarantee consistent quality and taste.

The tantalizing blend of mango’s natural sweetness with the rich creaminess of ice cream has always been a summer favorite. However, with consumers’ evolving palates and increasing demand for unique and diverse flavors, starting a mango ice cream parlor or frozen dessert shop can be a venture ripe with potential. This business requires understanding the ice cream-making process, sourcing quality mangoes, and innovating with combinations that range from the traditional to the exotic.

Imagine a mango-chili ice cream or a mango-coconut frozen dessert. The ambiance of the shop also plays a significant role in attracting customers. A cozy, thematic interior that resonates with the tropical vibe of mangoes can enhance the customer experience. Marketing strategies, including seasonal offers, loyalty programs, and interactive events like ‘create your mango dessert’, can further boost business growth.

Mango pickle is a delicacy that many cherish. With its tangy and spicy flavor, it complements various meals. Setting up a mango pickle-making business requires understanding the intricate details of pickling, including the spices, oil, and preservation techniques. With a unique recipe and effective marketing strategies, this venture can have consumers returning for more.

The sweetness and texture of mango make it perfect for jams and jellies. By establishing a mango jam and jelly manufacturing venture, you can cater to a broad audience, from children to adults. With the right combination of sweetness, texture, and packaging, your mango jams and jellies can find a place in many households. It’s also a great way to preserve the taste of mangoes all year round, making it an evergreen product.

In case you missed it: Money Making Business Ideas for Aloe Vera: Proven Methods

Mango Jam and Jelly

Dried mangoes have emerged as a beloved snack, sought after for their concentrated flavor, longevity, and convenience. The drying process preserves the mango’s natural sweetness and extends its shelf life, making it an attractive product for consumers year-round. Exploring the dried mango business entails understanding the various drying techniques to maintain flavor integrity, nutrition, and appearance. Deciding whether the production will lean more towards organic, with no added sugars or preservatives, or a more commercial route with added sweeteners is essential. 

Packaging plays a pivotal role in this industry; innovative and airtight packaging ensures product freshness while capturing potential buyers’ attention. Marketing, too, is crucial. In today’s health-conscious society, dried mangoes can be positioned as a healthier alternative to many other snack items, with campaigns targeting fitness enthusiasts, travelers, and the general populace who desire a taste of this tropical delight at any time of the year.

Mangoes hailed as the king of fruits, enjoy immense popularity across global markets. Venturing into the mango export business provides an opportunity to tap into this vast international demand, presenting a world of lucrative possibilities. This venture, however, is more complex than local sales. It demands thorough research on target markets, understanding their preferences, and meeting quality standards set by various countries.

In case you missed it: 11 Most Profitable Bamboo Based Business Ideas with Low Investment: Money-Making Business Plan

Mango Export

For instance, certain countries may prefer sweeter mango varieties, while others might lean towards the tangier ones. Adhering to international packaging and shipping standards and understanding the regulations, tariffs, and certifications required is paramount. Establishing reliable contacts in target countries, attending global food expos, and leveraging digital platforms can help create brand awareness and build trust. Furthermore, ensuring consistent quality and taste will garner repeat business and pave the way for a successful mango export venture.

Mangoes offer many business opportunities with their widespread appeal and versatile usage. Whether considering a small-scale venture or looking to tap into international markets, the mango business has something for everyone. By understanding the market, ensuring quality, and innovating, you can reap the sweet rewards of this fruitful venture.

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business plan for mango production

Dried Mango Production Process In A Factory

Dried mangoes are a popular and nutritious snack enjoyed by people all around the world. They are not only delicious but also a convenient way to consume the goodness of fresh mangoes year-round. Have you ever wondered how these tasty treats are made in a factory? In this blog, we will tafke you through the fascinating journey of dried mango production, from selecting the best mangoes to packaging the final product.

Mango Selection The dried mango production process begins with the careful selection of ripe and flavorful mangoes. Ideally, these mangoes are chosen when they are at the peak of ripeness to ensure the best flavor and sweetness. In some cases, multiple mango varieties may be used to create a unique flavor profile.

Washing and Peeling Once the mangoes are selected, they are thoroughly washed to remove any dirt and impurities. After washing, the mangoes are peeled to remove their skin. This step is essential to ensure a consistent texture and appearance in the final product.

Slicing After peeling, the mangoes are sliced into thin, uniform strips. The thickness of the slices can vary depending on the desired final product, whether it’s soft and chewy or crisp and crunchy.

Pre-Treatment To maintain the color and flavor of the mangoes, they are often treated with a solution containing citric acid, which acts as a natural preservative and helps retain the mango’s vibrant orange color. Additionally, this step can include blanching or steaming to soften the mango slices slightly.

Drying The heart of the dried mango production process is the drying phase. Mango slices are placed in specialized drying machines, such as air dryers or dehydrators. These machines remove moisture from the mangoes slowly, preserving their flavor and nutritional value.

The drying process can take several hours to a few days, depending on the specific method used and the desired moisture content of the final product. During this time, the mangoes lose water content while retaining their natural sugars and vitamins.

Quality Control Throughout the drying process, quality control is essential. Factory workers continuously monitor factors such as temperature, humidity, and the condition of the mango slices to ensure they meet the desired standards. Any irregularities are addressed promptly to maintain product consistency.

Cooling Once the mango slices have reached the desired moisture level, they are removed from the drying machines and allowed to cool. Cooling helps prevent moisture from re-entering the fruit, ensuring a longer shelf life for the dried mangoes.

Packaging The final step in the dried mango production process is packaging. The dried mango slices are carefully packed into airtight containers or bags to preserve their freshness and flavor. Some manufacturers may add small packets of desiccants to absorb any residual moisture and maintain product quality.

The production of dried mangoes is a meticulous process that involves careful selection of ripe mangoes, washing, peeling, slicing, pre-treatment, drying, quality control, cooling, and packaging. Each step plays a crucial role in delivering delicious and nutritious dried mangoes to consumers worldwide. The next time you enjoy a bag of dried mangoes, you can appreciate the journey it took from the mango orchard to your snack bowl.

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ProfitableVenture

Mango Export Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Import & Export

Are you about starting a mango exporting business? If YES, here is a complete sample mango export business plan template and feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a mango exporting business. We also took it further by analyzing and drafting a sample mango export business marketing plan template backed up by actionable guerrilla marketing ideas for mango exporting businesses. So let’s proceed to the business planning section.

Why Start a Mango Export Business?

Mango, known as the king of fruits is the favorite fruit of a lot of people not only in Nigeria but globally as well. Asides from the sweetness of the fruit, mangoes are believed to have medicinal properties that can cure ailments. Also, there are various uses of mangoes in the food industry, health industry and the beauty industry.

Starting a mango exporting business is therefore one of the most lucrative businesses that a serious minded entrepreneur can start up and in no time start making profit.

However, exporting the fruit is quite different from selling the fruit locally and a number of things have to be put in place before your mangoes can be exported out of Nigeria to countries in Europe, united kingdom, North America, Middle East and the United Arab Emirates, where there is a high demand for it.

One of the requirements you would need to fulfill before getting started as a mango exporter is in registering with the Nigeria Export Promotion Council (NEPC), where you will then be given a certificate and an access to foreign buyers. The council will also help you with information such as the best way to preserve and package your mangoes for exporting in line with the international food laws of the countries you would be exporting to.

You will also need to establish a business relationship with any local bank here in Nigeria that handles international business, as the bank will help you handle the transactions and ensure that your credit remains afloat. Another important aspect that should not be overlooked is a business plan. If you cannot write a business plan yourself, below is one that has been written for you.

A Sample Mango Export Business Plan Template

1. industry overview.

To successfully run a mango exporting business, you need to know all the kinds of mangoes that exist, so that you would know which ones are peculiar to Nigeria and which countries would want the mangoes that are being grown in Nigeria, before going into the export business.

Mangoes are classified into known types like Amelia, Julie, Kent, Ruby, Alphonso and Apple Haden. All these types of mangoes grow in Nigeria depending on the climatic condition as well as the prevailing agricultural practice in the area.

Mangoes are medicinal contrary to popular belief that they are just a sweet fruit. Every part of mango, from the bark, leaves, pit or skin has been used as remedies for some sort of ailments. The medicinal properties of this sweet fruit can perform such functions as; contraceptive, laxative, cardio-tonic, aphrodisiac, anti-septic, expectorant, anti-parasitic, cough, anti-asthmatic et al.

The climatic condition here in Nigeria has tripled the country’s potentials over other suppliers of mango globally. Even though the input cost is somewhat high, the steady export rate has more than compensated for this. The export price per ton is dependent on the grade of the mango, if it is single, and if it is a slice or concentrate.

Mangoes are also important due to the various other drug and food derivatives that is being sourced from it such as jam, juice, flavors, marmalade, syrup, body products and a host of others.

Even though mangoes are grown in more than 85 countries in the tropical and sub-tropical regions according to research, with over 63 countries exporting over 20 million metric tons, more than 97 percent of what is produced globally is from developing nations such as india and Nigeria.

Nigeria’s position in the global community of countries exporting mangoes as at 2006 was number 8. Most of the states that produce these mangoes for exporting purposes are Kaduna, Benue, Kano, Jigawa, Bauchi, Plateau, Sokoto, Yobe, Adamawa,  Kebbi, Taraba, Niger and the FCT.

The demand for mangoes as seen globally is in response to the increase in demand from Europeans, Middle East and the Arabs.

While the Europeans see mangoes as a fruit that can help with health concerns, the Middle East and Arabs see it as meeting their non-alcoholic dietary needs. According to a market survey conducted by the International Trade Center in Geneva on fresh fruits, it was found that the volume of trade regarding mangoes annually stood at $5 billion.

2. Executive Summary

Juicy mango Exporter Ventures is a mango exporting business that has been fully registered by the Corporate Affairs Commission (CAC) and licensed by the National Exporting Promotion Council (NEPC) here in Apapa – Lagos. We intend to offer our global customers the following products and services such as; exporting of frozen mangoes, exporting of preserved mangoes, exporting of dried mangoes, consultancy and advisory services.

Our intention is to ensure that we run a standard mango exporting business that will not only generate revenue and maximize profit but will also stand out and compete favorably against our competitors. Our mango preservation and packaging methods are the best and adhere to international best practices.

In order for us to achieve this, we intend to build a solid business structure that will allow us run our business with as less hitches as possible. We will ensure that we source for and hire the best hands in the field to help handle and run our business.

Our food technologist for instance is one that knows the best preservation methods for our mangoes, and our purchasing manager understands the best areas to source for mangoes for our organization.

In order to ensure that our employees remain motivated enough, we would not only ensure that they work in an environment that is conducive, we would make sure that they receive the best pay and welfare packages better than their counterparts in similar start-ups such as ours.

Finally our Chief Executive Officer and owner, Alhaji Bintu Ahmed is an agro allied professional and has been in the industry as well as the exporting industry for more than 10 years. He understands fully how to run businesses like this and will ensure that we are able to attain all our goals and objectives.

3. Our Products and Services

Juicy Mango Exporters Ventures is a business that is not only fully registered with the Corporate Affairs Commission (CAC) but also fully licensed by the Nigeria Exporting Promotion Council (NEPC) and other relevant agencies here in Apapa – Lagos to generate revenue and also maximize profit in the agro-processing industry cum agricultural industry.

We intend to provide the best services to all our international clients. Therefore the products and services that will be made available to all our clients include;

  • Exporting of frozen mangoes
  • Exporting of preserved mangoes
  • Exporting of dried mangoes
  • Consultancy and advisory services

4. Our Mission and Vision Statement

  • Our vision is to ensure that we become the preferred brand for all our international customers through our quality products and services. We intend to be known as the number one mango exporter here in Nigeria.
  • In order to achieve our vision, we intend to ensure that we hire competent and experienced employees that will ensure that we source for the right mangoes and that proper preservation and packaging methods are carried out according to international laws.

Our Business Structure

Juicy mango Exporters Venture is a standard mango exporting business that is set to become a class leader here in Nigeria through our services and products that will allow us not only to stand out in the industry but also enable us compete favorably against our competitors in the whole of Nigeria.

With this in mind, we have resolved to build a solid business structure that will see us sourcing for only the best to come and work in our company.

We intend to source for and hire a management team that do not only come with experience but understands the industry quite well and knows how best to achieve all our goals and objectives. Our management team will ensure that all our company policies are adhered to and implemented so that we can rise from becoming a start-up to a national and international force to reckon with.

Due to the additional services that we intend offering in order to enable us retain a huge share of the market, we would be hiring more employees than necessary to help handle the tasks and responsibilities that would occur from the new positions created.

We will ensure that our employees are well paid and receive incentives that will allow them remain motivated and committed to ensuring that we achieve all our goals and objectives. The business structure that we therefore intend to build here at Juicy Mangoes Exporters Ventures is;

Chief Executive Officer

Human Resources and Admin Manager

Accountant/Cashier

Marketing Team

Business Development Officer

Purchasing and Inventory Officer

Food Technologist

Customer Care Executive

Security Guard

5. Job Roles and Responsibilities

  • Creates the necessary policies and strategies that would impact the overall direction of the organization
  • Prepares the budget that would be used by the organization
  • Evaluates the success of the organization as a whole
  • Ensures that the administrative functions are smoothly performed
  • Interviews and hires the best employees on behalf of the organization
  • Appraises the performance of the employees and uses this to determine their worth to the organization
  • Prepares all the financial information, statement, budget and reports on behalf of the organization
  • In charge of preparing  employee payrolls and the overall budget of the organization
  • In charge of monitoring the inflow and outflow of monies generated by the organization and ensures that every naira is accounted for
  • Conducts marketing research to determine new target markets on behalf of the organization
  • Creates effective marketing strategies that will generate income for the organization
  • Generates revenue for the organization by sourcing for clients and negotiating with them
  • Sources for likely new business models that will generate revenue on behalf of the organization
  • Sources for new foreign distributors and agents on behalf of the organization
  • Creates new revenue streams on behalf of the organization
  • Sources for reliable suppliers and mango farmers and ensures that there are back-ups always
  • Ensures that the mangoes that arrive at the organization for preservation are all according to company policies and industry standards
  • Knowledgeable about industry trends and knows the going rate for what grams is acceptable by foreign distributors and how it is weighed here in Nigeria
  • In charge of using the best ways possible to ensure that the mangoes are preserved for exportation
  • Carries out quality assurance on each preserved mangoes to ensure that they are in line with international practice
  • Ensures that the mangoes to be exported are well packaged
  • Attends to all the enquiries and orders on behalf of the organization
  • Remains updated about industry trends and company policies in order to offer customers accurate information
  • Keeps an updated and accurate customer database on behalf of the organization
  • Runs official errands on behalf of the organization
  • Ensures that mangoes to be exported are duly delivered at the port of departure
  • Ensures that the vehicle is cleaned at all times and carries out preventive maintenance on the official vehicle
  • Ensures that the premises is cleaned before official working hours
  • Ensures that cleaning stocks are always in supply and reports any depleted stock to the human resources manager
  • Carries out any other duties as determined by the human resources manager
  • Monitors incoming and outgoing individuals in the company
  • Ensures that all visitors fill a form indicating who they are, who they intend to see and times of arrival and departure
  • Carries out any other duties as determined by the management

6. SWOT Analysis

While starting a mango exporting business might be seen to be straightforward and easy, there are certain factors that must be taken into consideration if one is expected to succeed in the business. We have therefore hired the services of a reputable consulting firm here in Apapa – Lagos to help us look through our business concept and determine how likely we are to make an impact in this business once we have started.

Using our strengths, weaknesses, opportunities and threats to thoroughly determine how our business would likely fare and compete effectively against our competitors not only here in Lagos but all around Nigeria as well. The therefore of the SWOT analysis that was conducted on behalf of Juicy Mango Exporters Ventures are;

We have several strengths in our favor. The first is that we are offering other services in addition to our core service which has seen us have a larger share of the target market and compete favorably against our competitors.

Also, we have employed those who not only have the necessary experience and competence but are also dedicated to the growth and prominence of our mango exporting business. Our chief executive and owner is one that has the necessary experience and will ensure that we are able to attain all our goals and objectives.

We are a relatively new exporting business and because of this, it is not so easy for us to get a bank that will offer us a line of credit as other already established exporting businesses. Also, even though we have locally sourced for financing to help with our local operations, we do not have enough to compete effectively against already established mango or fruit producers.

Our staff strength is also somewhat limited and this will greatly affect our chances of growth. Also, since we are relatively a new brand, we have to deploy effective publicity strategies that would allow us be seen and known.

  • Opportunities

The opportunities that abound for us in this industry is huge especially as the different services that we would be offering would allow us have a huge share of the target market and the other opportunities that will be made available to us that our international customers have to offer. Our global ranking is enough for us to secure enough opportunities that will allow for the growth of our company.

Every business faces threats every now and then and so the threats that we are likely to face in this mango exporting business is having to deal with changing government policies regarding exports, dealing with falling value of the dollar which will see us not making as much profit as we should, having to deal with the arrival of competitors offering same services to the same target market, and also an economic downturn globally that will cause consumers in the countries we export to, to spend less than they usually do.

7. MARKET ANALYSIS

  • Market Trends

The trend when it comes to exporting of mangoes is that the mangoes are usually harvested half ripe before being packed for export, this is due to the standard stipulated by the international law on food by America and Europe. This is not to say however that consumers in these countries don’t prefer that imported mangoes ripen with traces of green. Those that distribute these mangoes in foreign countries prefer mangoes that weigh between 225g and 400g.

Exporters often use various ways to ensure that the exported mangoes retain a longer shelf life. Most exporters therefore favor freezing, which allows the fruit to retain its original color and flavor.

Another method is in preserving the fruits with preservative solutions such as brine, sulphur oxide gas and any other approved solutions, even though this increases the shelf life of the mangoes for more months, the color of the mango is usually affected.

8. Our Target Market

Even though the mangoes we source for are to be exported to certain countries, we cannot, without conducting a market survey decide on which countries will be most favorable to us. In this regard we intend to carry out a market survey in order to identify what countries would most likely be beneficial to our business. The aim of the market survey is to enable us understand our target market and know what it is they expect from us.

According to our market survey, those that will be benefiting from our  exported mangoes in the countries that we would be exporting to are; food industries, households, beauty industries, drug industries, supermarkets and grocery stores, government agencies, wholesalers and distributors.

Our competitive advantage

Even though there are a number of people that engage in growing and selling these mangoes locally, there are few who export these mangoes to international customers.

Our vision is to ensure that we become the preferred brand for all our international customers through our quality products and services and to achieve this, we have laid down plans and processes that will allow us have several competitive advantages against our competitors.

Our sourcing, preservation and packaging of mangoes for our internal consumers is one of the competitive advantages we have over our competitors. We have a purchasing manager who knows all the credible suppliers of the best mangoes that were grown organically and how to also get us the best deals.

Our facility is one of the best as we not only ensure that it is kept clean and well ventilated, it is also well secured against theft and bugs, thereby ensuring that our customers get mangoes that haven’t been contaminated in whatever manner.

Also, the fact that we offer additional services is a plus for us against our competitors. Another competitive advantage that we have against our competitors is the fact that our employees come with a vast amount of experience and proficiency and therefore understand how to ensure that a start-up such as ours is able to achieve all its intended goals and objectives, thereby becoming a force to reckon with nationally and internationally.

Our employees fully understand our policies and philosophies and are committed to ensuring that we are able to achieve all that we set out to do.

We intend to ensure that our employees are well taken care of, as their welfare package is the best amongst start-up categories such as ours here in the agro-processing and allied cum agricultural industry. This high pay structure for our employees is one sure way of ensuring that they not only remain committed to our business but remain motivated to work in helping us attain our goals and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Juicy Mangoes Exporter Ventures is a mango exporting organization that has been established with the sole aim of generating revenue and maximizing profit here in Apapa – Lagos State and we intend to go all the way to ensure that we generate enough profit to not only sustain the business but grow it as well. Therefore our mango exporting organization will generate income by offering the following services;

10. Sales Forecast

Mango is regarded as the king of fruits globally because of the medicinal, dietary and beautification purposes that the fruit offers, and that is why there will always be demand year round from our various customers, which therefore leads to revenue generation and increase for our business.

Our location here in Apapa – Lagos is very strategic as we are very close to the ports and not too far from the airports. This will make us spend less to ensure that our mangoes get to the ports or the airports. This has given us massive advantage over our competitors who are located in the mainland or deep in the islands or even in other states.

We have however carried out critical examination of the agro processing and allied industry cum agricultural industry, in order to determine our chances at succeeding in this business. Our analysis has allowed us to come up with an accurate sales forecast.

Our sales forecast was based on certain information and data garnered from already established mango exporting organizations or new start-ups such as ours. We are therefore confident that we would be able to make profit within the first year of business.

In view of this, the results that were gotten for Juicy mangoes Exporter Ventures based on certain facts and assumptions from similar businesses such as ours here in Lagos and all over Nigeria are below;

  • First Fiscal Year-: N3,000,000
  • Second Fiscal Year-: N5,500,000
  • Third Fiscal Year-: N12,000,000

N.B : The above sales projections were done based on what was obtainable in the industry as at that time and the assumptions used.

The assumptions were that there won’t be a global economic crises and that our naira would remain strong against the dollar. Should any of the prevailing circumstances change, it would lead to an increase or decrease in the figures stated above.  

  • Marketing Strategy and Sales Strategy

Marketing for every profit oriented organization is very important because this is one of the major ways that they are able to generate the revenue that would not only sustain but grow the business as well.

Marketing is also used to create awareness for the business which is why any serious organization takes its time to create effective marketing strategies that would best suit the organization as well as ensure that a marketing budget is kept separate to handle all the marketing affairs of the company.

In ensuring that we create the right marketing strategies for our business, we intend to carry out a market survey that will allow us understand the industry we are going into, who our target market is, what they are expecting from us and what we should expect from them as well.

This market survey we intend to carry out would allow us to penetrate the market and get a large share. It would also allow us know how best we can effectively compete against our competitors – either already established mango exporters or ones that are just newly starting up.

Because we intend to have the most effective strategies, we have engaged the services of a reputable and experienced marketing firm here in Lagos State who thoroughly understands the sector we are in and the international stage we intend to play in and who knows the right marketing strategies to help us create marketing strategies that would not only be effective but allow us stand out.

We have also empowered our marketing team to ensure that every marketing strategy created is in line with our corporate sales goal. In view of that, the following are the marketing and sales strategies that we intend to adopt at Juicy Mangoes Exporter Ventures;

  • Formally introduce our company and the services we offer to intending customers and target market from the database given to us by the National Exporting Promotion Council (NEPC)
  • Engage in massive adverts online especially in foreign agriculture and food blogs and websites
  • Create social media platforms such as Facebook, Twitter and Linkedin in order to connect with our international audience
  • Deliver consistent customer experience to all our clients and ensure that not only are they satisfied but that they also refer us to others
  • Use the email blast approach to penetrate our target market
  • Create a website and ensure that our services are vigorously promoted and advertised and then pay for a consultant to drive massive traffic to the site

11. Publicity and Advertising Strategy

Having the right publicity strategy is very important for our business because we intend to run a standard mango exporting business here in Apapa – Lagos that will not only stand out but also allow us to compete favorably against our competitors, and so creating the right awareness for our business is a must for us to grow and thrive in this industry.

Due to the fact that we intend to get it right with our international audience, we have hired the services of a reputable publicity and advertising company here in Apapa, who have been long in this business and therefore possess the necessary experience that would allow us not only generate the necessary revenue to grow and maintain our business but also create the awareness that would enable us stand out and positively communicate our brand.

The platforms we therefore intend to use in promoting and advertising our brand include;

  • Place adverts on popular online blogs and websites in order to create awareness about our business
  • Use our social media platforms such as Facebook, Twitter and Linkedin to massively promote our business
  • Ensure that our mango exporting business is listed in online directories
  • Pay an SEO consultant and a traffic generating expert to generate more traffic to our website
  • Write for blogs and websites and use that to promote our own business
  • Send emails and e-newsletters to our target market

12. Our Pricing Strategy

There is no need to undergo a detailed deliberation on what our prices for our mangoes would be, as various factors would determine how much we would export our mangoes for. The factors are; the kind of mangoes we would be sourcing for, what purposes the mangoes would be used for, what preservation and packaging method would we use and also what our competitors are charging.

We are also mindful of the fact that our prices would be dependent on the stipulated weight as set by our foreign distributors. The smaller weight would of course come with a less price while the higher weight will be more expensive. This is not to say that we would not offer other complimentary services based on what is obtainable globally.

  • Payment Options

Due to the fact that our customers are global, the payment options that would be made available to them would not be too varied even as it intends to suit all the various preferences that our customers are likely to have. Therefore the payment options that we intend to make available to all our various customers here at Juicy Mangoes Exporters Ventures are;

  • Payment via online bank transfer
  • Payment via online payment portal
  • Payment via PayPal

The above payment options were deliberately chosen for us by our local bank here in Nigeria and would ensure that we are able to conduct our business smoothly without any hitches whatsoever. The payment options are also ones that would be very convenient to all our customers.

13. Startup Expenditure (Budget)

Even though we would not be involved in any production whatsoever, there are still certain capital intensive costs that would be borne by us in the event of running our mango exporting business. We would for instance need to source for mangoes, transport them, rent a facility where we would store and preserve them before exporting them to our customers.

We would also need to pay the employees and also settle certain bills that we would incur during the cause of running the business. While our start-up capital will generally define what scale we would be running our mango exporting business, several costs will still remain in place regardless of the scale we would be on.

Also, the cost of doing business in Lagos must be taken into consideration as an entrepreneur starting this same business elsewhere is likely to spend more or less depending on several factors that would need to be considered. Therefore, below are the requirements that we would need to consider and fulfill when starting our mango export business;

  • Total fee for registering our mango export business as a venture in Lagos State, Nigeria – N25,000
  • Obtaining of the necessary exporting licenses and permits, accounting and inventory software as well as other legal expenses – N20,000
  • Cost of hiring a business consultant – N30,000
  • Insurance coverage (General liability, workers’ compensation, transportation insurance, property insurance ) – N25,000
  • Marketing expenses for the promotion of the grand launching of Juicy Mangoes Exporters Ventures as well as general marketing promotion expenses for at least a year – N50,000
  • Cost of renting a warehousing facility for use for at least two years and carrying out the necessary renovations – N400,000
  • Operational cost for the first three months (salaries of employees as well as payment of bills) – N300,000
  • Cost of purchasing a truck for use for picking mangoes from sources and delivering to ports – N800,000
  • Cost of preserving the mangoes (refrigerator, chemical solutions, local dehydrator) – N500,000
  • Cost of getting a KVA generating set – N300,000
  • Cost of packaging (shelves, racks, cartons and wrappers) – N200,000
  • Other start-up expenses (furniture, computers, printers, signage, cash register, security and phones) – N100,000
  • Cost of launching a website – N25,000
  • Cost of throwing a launching party – N30,000
  • Miscellaneous – N50,000

From the above estimate, we would need the sum of N2,855,000 in order to successfully start-up and run a standard mango export business here in Apapa – Lagos.

It should be noted that the amount will cover renting a facility for the period of two years, buying a truck, sourcing for and preserving the mangoes as well as paying the salaries of employees for at least three months till the business is able to pay them itself.

Generating Funding/Startup Capital for Juicy Mango Exporters Business

Every business requires capital to start running and our exporting business is no different. We know that for our business to become a reality, we would need to source for the necessary finance that would allow us attain all our intended goals and objectives.

While it is not so easy for an entrepreneur to source for funds for his business, it is not something that can be avoided. Juicy Mangoes Exporters Ventures is a mango exporting business that is owned by Alhaji Bintu Ahmed and his immediate family.

Alhaji does not intend to seek external partners for his mango exporting business, which is the reason why he has decided to restrict the sourcing of his start-up capital to just three sources. Therefore the areas where we intend to source for our start-up capital are;

  • Generate part of the start-up capital from personal savings
  • Source for soft loans from family members
  • Apply for loan from the bank

N.B : We were able to generate the sum of N1 million from personal savings and the sum of N855,000 from family members.

After approaching the bank for a loan of N1 million to be repaid in 5 years and at a 3% interest rate, we have come to an agreement as all documents approving the loan has been signed and we have been told that our business account will be duly credited by the end of the week.

14. Sustainability and Expansion Strategy

In order to sustain and grow our business and knowing how important the future of our business is to us, we have put several factors into consideration such as the loyalty of our customers, our standard of running the business, as well as our business structure.

The loyalty of our customers is very important to us and as such we have adopted a customer care approach that is excellent.

We have ensured that all our loyal customers get incentives from us in a bid to increase their loyalty to us, and those that refer us to other paying customers also get special incentives from us as well. We have a responsive customer care that understands industry trends and is able to offer our customers accurate information.

Due to the fact that we run a business that is global, we intend to ensure that our mango sourcing, preservation and packaging methods are according to international best practices. We also intend to set the pace as well in the industry, so we have employed the best food technologist.

Our desire to build a solid business structure is borne out of excellence. We have gone the extra mile to hire the best employees that have the right experience, attitude and proficiency in running our mango exporting business successfully.

Our employees also understand the industry and will do all it takes to ensure that we attain all our intended goals and objectives.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing/Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party/launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers/merchants: In Progress
  • Purchase of trucks: Completed

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How To Start A Lucrative Mango Farming Business In Nigeria and Africa: The Complete Guide

Mango farming is an important agricultural practice in Nigeria and Africa, providing a significant source of income for farmers and contributing to the country’s economy. In Nigeria, mangoes are primarily grown in the northern and southern parts of the country, with Kano, Kaduna, and Zaria being the major producing states. The annual production of mango in Nigeria is estimated to be about 1.6 million metric tonnes, making it the fourth-largest mango producing country in the world after India, China, and Thailand.

Mango farming has enormous export potential, with the global market for mangoes continuing to expand. In 2020, the global mango production was estimated to be 52.7 million metric tonnes, with India, China, and Thailand being the largest producers. According to the International Trade Centre, the global export value of fresh or dried mangoes was $2.7 billion in 2019. Nigeria has the potential to tap into this market by producing high-quality mangoes that meet international standards.

The export potential of mangoes from Nigeria has been recognized by the government, with the establishment of the Nigerian Agricultural Quarantine Service (NAQS) to regulate the export of agricultural produce. In addition, the government has signed several trade agreements with other countries to facilitate the export of agricultural products, including mangoes.

The demand for mangoes in Nigeria and Africa is also increasing, driven by a growing population and increasing consumer awareness of the health benefits of mangoes. Mangoes are a rich source of vitamins, minerals, and antioxidants, and are widely used in the food industry for making juices, smoothies, jams, and other products.

Overall, mango farming business in Nigeria and Africa presents a viable opportunity for farmers to earn income and contribute to the country’s economy. With the right farming practices and marketing strategies, mango farmers can take advantage of the growing demand for mangoes both locally and internationally.

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What Is Mango?

Mango is a tropical fruit known for its sweet and juicy flesh. Its scientific name is Mangifera indica. Mango farming business involves the cultivation, processing, and marketing of mangoes for local consumption and export. It is a profitable venture in Nigeria and Africa due to the high demand for mangoes both locally and internationally.

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What Is The Mango Farming Business In Nigeria and Africa  About?

Mango farming is a profitable business in Nigeria and Africa due to the high demand for the fruit both locally and internationally. Research has shown that mango production in Nigeria has the potential to generate significant income for farmers, as the country has a favorable climate and soil for mango cultivation. The most commonly cultivated mango varieties in Nigeria include the Keitt, Tommy Atkins, Kent, and the Amelie.

Mango farming requires proper planning, selection of quality seedlings, and suitable land preparation. The yield of mangoes per hectare can range from 5 to 30 tons depending on the variety and farming practices. After farming, mangoes can be sold fresh or processed into various products such as juice, jam, and dried fruit.

In recent years, there has been an increase in the export of Nigerian mangoes to international markets, which presents a great opportunity for farmers to increase their income. To achieve a successful mango farming business, farmers need to adopt modern farming practices, carry out regular pest and disease control, and have access to reliable markets for their products.

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Benefits of The Mango Farming Business In Nigeria  and Africa

  • Income generation: Mango farming can generate significant income for farmers through the sale of fruits, seedlings, and other by-products.
  • Employment opportunities: The expansion of mango farming creates job opportunities for people in the agricultural sector, including farmers, farm laborers, and processing plant workers.
  • Foreign exchange earnings: Mango is a valuable export commodity, and the production of high-quality mangoes can generate foreign exchange earnings for Nigeria and Africa.
  • Poverty reduction: Mango farming can provide a reliable source of income for small-scale farmers and rural communities, which can help reduce poverty levels.
  • Diversification of income sources: Mango farming can provide farmers with an additional source of income, helping to diversify their income sources and reduce reliance on a single crop.
  • Value addition: Mango can be processed into a range of products, including juice, jam, and dried mango, providing value-added opportunities for farmers and processors.
  • Improved nutrition: Mango is a rich source of vitamins, minerals, and dietary fiber, and its cultivation can help improve the nutrition of local communities.
  • Soil conservation: Mango farming can help prevent soil erosion and improve soil fertility through the use of conservation practices such as intercropping and the application of organic fertilizers.
  • Agroforestry: Mango can be intercropped with other crops, including legumes and vegetables, providing multiple benefits to farmers and the environment.
  • Carbon sequestration: Mango trees can help mitigate climate change by sequestering carbon in the soil and biomass.
  • Biodiversity conservation: Mango farming can contribute to the conservation of biodiversity by providing habitat for wildlife and promoting the use of agroforestry practices.
  • Access to credit: Mango farming can provide farmers with access to credit through the provision of collateral, increasing their financial stability.
  • Technology transfer: Mango farming can facilitate the transfer of technology, knowledge, and skills between farmers and researchers, improving agricultural practices and productivity.
  • Rural development: Mango farming can contribute to the development of rural areas by creating job opportunities, improving infrastructure, and providing income-generating activities.
  • Export promotion: The expansion of mango farming and processing can help promote exports, contributing to economic growth and development in Nigeria and Africa.

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Health Benefits of Mango

Mangoes are not only delicious, but they also offer numerous health benefits. Here are 15 health benefits of consuming mangoes:

  • Boosts Immune System: Mangoes contain high levels of vitamin C, which helps in boosting the immune system.
  • Promotes Digestion: The fiber in mangoes helps in promoting digestion and preventing constipation.
  • Lowers Cholesterol: Mangoes contain high levels of fiber, pectin, and vitamin C, which help in lowering cholesterol levels.
  • Improves Eye Health: Mangoes are rich in vitamin A and beta-carotene, which are essential for maintaining healthy eyesight.
  • Prevents Cancer: Mangoes contain antioxidants and phytochemicals that help in preventing cancer.
  • Regulates Blood Pressure: Mangoes contain potassium, which helps in regulating blood pressure levels.
  • Aids Weight Loss: Mangoes are low in calories and high in fiber, making them an excellent food for weight loss.
  • Boosts Brain Function: Mangoes contain glutamine acid, which helps in boosting brain function.
  • Fights Inflammation: Mangoes contain anti-inflammatory compounds that help in reducing inflammation in the body.
  • Improves Skin Health: Mangoes contain vitamin C, which helps in producing collagen and improving skin health.
  • Regulates Blood Sugar Levels: Mangoes are low in glycemic index and high in fiber, which helps in regulating blood sugar levels.
  • Prevents Asthma: Mangoes contain beta-carotene, which is essential for preventing asthma.
  • Strengthens Bones: Mangoes are rich in vitamin K, which helps in strengthening bones.
  • Prevents Anemia: Mangoes contain iron, which helps in preventing anemia.
  • Improves Cardiovascular Health: Mangoes contain antioxidants and phytochemicals that help in improving cardiovascular health.

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Business opportunities in the mango farming business in nigeria and africa.

Here are 15 business opportunities of Mango Farming Business in Nigeria and Africa:

  • Export Opportunities: Mango is highly demanded globally, and the export market for mangoes in Nigeria and Africa is still largely untapped. As a mango farmer, you can explore the export market and export your produce to international markets.
  • Juice Production: Mangoes are a great source of juice, and their juice is highly nutritious. You can process your mangoes into juice and sell them to supermarkets, restaurants, and juice bars.
  • Jam and Jelly Production: Mangoes can be processed into delicious jams and jellies. You can start a small-scale jam and jelly production business and sell your products to supermarkets and grocery stores.
  • Mango Pulp Production: Mango pulp is a major ingredient in the production of beverages, ice cream, yogurt, and other food products. You can start a mango pulp production business and supply your products to food processing companies.
  • Dry Mango Production: Mangoes can be sun-dried and preserved for future use. You can start a dry mango production business and supply your products to supermarkets, grocery stores, and local markets.
  • Mango Farming Equipment Sales: Mango farming requires specific tools and equipment. You can start a business selling these tools and equipment to mango farmers in your region.
  • Mango Seed Oil Production: Mango seed oil is used in the production of cosmetics and skin care products. You can start a mango seed oil production business and supply your products to cosmetic companies.
  • Mango Seedling Production: Mango seedlings are in high demand by farmers who want to start their own mango farms. You can start a mango seedling production business and supply seedlings to farmers in your region.
  • Mango Farm Tours: You can start a mango farm tour business and show tourists how mangoes are grown and harvested.
  • Mango Farming Consultancy: You can start a mango farming consultancy business and provide advice and support to new and experienced mango farmers.
  • Mango Farming Cooperative: You can start a mango farming cooperative and pool resources with other farmers to purchase equipment and supplies at a lower cost.
  • Mango Orchard Management: You can start a mango orchard management business and help other farmers manage their mango orchards.
  • Mango Packaging and Labeling: Mango packaging and labeling is important for branding and marketing purposes. You can start a mango packaging and labeling business and offer your services to other mango farmers.
  • Mango Sales and Distribution: You can start a mango sales and distribution business and sell mangoes to local markets, supermarkets, and grocery stores.
  • Mango Wine Production: Mango wine is a popular drink in some parts of the world. You can start a mango wine production business and supply your products to restaurants, bars, and wine shops.

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Facts About The Mango Farming Business In Nigeria and Africa

  • Mango farming is one of the most profitable agricultural businesses in Nigeria and Africa.
  • Nigeria is the largest mango producer in West Africa and ranks 13th globally in mango production.
  • Mangoes are a source of vitamins A, C, and E, as well as dietary fiber.
  • Mangoes are used in a variety of food products, including jams, jellies, pickles, and chutneys.
  • Mango leaves can be used to make herbal teas and are believed to have medicinal properties.
  • The main varieties of mango grown in Nigeria are the Keitt, Tommy Atkins, and Kent.
  • Mangoes require adequate sunshine, rainfall, and fertile soil to thrive.
  • Mango farming provides employment opportunities for rural farmers and boosts the economy.
  • Mango farming can also generate foreign exchange earnings through export to other countries.
  • The global demand for mangoes is increasing, creating more opportunities for mango farmers.
  • The African Continental Free Trade Area (AfCFTA) agreement is expected to further boost the market for mango exports.
  • The Nigerian government has implemented several policies and programs to support mango farmers, including the Agricultural Transformation Agenda (ATA).
  • Mango farming can be done as a standalone enterprise or integrated with other crops and livestock.
  • Mango farmers can access funding opportunities from various sources, including banks and government agencies.
  • Mango farming has the potential for sustainable income generation due to the fruit’s long shelf life and high demand.
  • Mango trees are also used in agroforestry systems for soil conservation and erosion control.
  • Mangoes can be grown using organic and sustainable farming practices, making it a viable option for environmentally conscious farmers.
  • Mangoes are also used in the production of cosmetic products due to their skin-healing properties.
  • Mango farming can contribute to food security by providing a source of nutritious food.
  • Mango farming can help reduce poverty by providing income for smallholder farmers.
  • Mango farming can also promote gender equality by providing women with opportunities for economic empowerment.
  • Mango farming can increase the availability of fresh fruits in local markets and reduce the need for imports.
  • Mango farming can also promote tourism, as mango orchards can be a tourist attraction.
  • Mango farming can help preserve biodiversity by promoting the cultivation of indigenous mango varieties.
  • Mango farming has the potential to promote regional integration through the sharing of knowledge and technology among mango farmers in different African countries.

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Types Of Mango Farming Businesses In Nigeria and Africa

Mango farming business in Nigeria and Africa can be carried out in various ways. Here are some types of mango farming businesses in Nigeria and Africa and an in-depth explanation of each type:

  • Smallholder mango farming: Smallholder mango farming involves growing mango trees on a small piece of land with limited resources. It is a common type of mango farming business in Nigeria and Africa, with most farmers owning less than two hectares of land.
  • Large-scale commercial mango farming: Large-scale commercial mango farming involves growing mango trees on a large piece of land with advanced technology, management, and processing techniques. It is a type of mango farming business that requires significant capital investment and is commonly practiced by big agricultural companies.
  • Contract farming: Contract farming involves a contractual agreement between a buyer and a mango farmer, where the buyer provides the farmer with the necessary inputs and technical support in exchange for the farmer’s commitment to grow and supply mangoes at a specified time and price.
  • Organic mango farming: Organic mango farming involves the cultivation of mango trees without the use of synthetic fertilizers, pesticides, and genetically modified organisms. This type of farming is gaining popularity due to the increasing demand for organic food products.
  • Agroforestry mango farming: Agroforestry mango farming is a type of farming that combines the cultivation of mango trees with other crops or animals on the same piece of land. This type of farming helps to conserve the environment, increase biodiversity, and provide additional sources of income for farmers.
  • Mango nursery business: Mango nursery business involves the propagation of mango trees for sale to farmers, wholesalers, and retailers. This type of business requires specialized knowledge and skills in plant propagation and nursery management.

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Types Of Mangoes In Nigeria and Africa

There are many different types of mangoes used for mango farming business in Nigeria and Africa. Here are some of the most common types and their characteristics:

  • Keitt Mango: It is a large-sized mango with a juicy and sweet taste. It is popular in West Africa, especially Nigeria, and is commonly used for processing.
  • Tommy Atkins Mango: This mango is widely cultivated in many countries and is commonly used for export to Europe and the United States. It has a firm texture and a mild taste.
  • Kent Mango: This variety of mango is popular in Nigeria and other African countries. It has a sweet and juicy taste, and a medium to large size.
  • Haden Mango: This mango is known for its bright red and yellow color and is commonly used for fresh consumption and juice making.
  • Palmer Mango: It is a juicy and sweet mango with a fiberless flesh. It is widely cultivated in West Africa, including Nigeria.
  • Amelie Mango: It is a small to medium-sized mango that is mostly grown in Nigeria. It has a sweet taste and is commonly used for fresh consumption.
  • Ogbomoso Mango: This mango variety is known for its large size and juicy pulp. It is widely grown in Nigeria and is also exported to other African countries.
  • Sabine Mango: It is a popular mango variety in Nigeria and other West African countries. It has a sweet and tangy taste and is mostly used for fresh consumption.
  • Julie Mango: This variety of mango is widely grown in Nigeria and has a small to medium size. It has a sweet and juicy taste and is commonly used for fresh consumption.
  • Vandyke Mango: This mango is commonly grown in Nigeria and is known for its sweet and juicy taste. It is used for fresh consumption and processing.

Different mango varieties have different growing requirements, so it is important to choose the right variety for your climate and growing conditions.

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The Peak Season For The Mango Farming Business In Nigeria and Africa

Mango is a seasonal fruit and its peak production season in Nigeria and Africa varies depending on the region. In Nigeria, the peak production season for mangoes is usually between May and September, while in East Africa, it is from November to March. During this time, there is a high supply of fresh mangoes, and prices tend to be lower due to the abundance of the fruit. As the season progresses, prices tend to rise due to a decrease in supply.

The demand for mangoes in Nigeria and Africa is high all year round, but it peaks during the production season when the fruit is readily available. The high demand is driven by both domestic and export markets, with the fruit being used for a wide range of purposes including fresh consumption, juice production, and processing for value-added products.

To take advantage of the peak production and supply season, mango farmers can engage in activities such as harvesting, post-harvest handling, storage, and processing to ensure they meet the high demand for the fruit. Farmers can also explore export opportunities to earn foreign exchange and increase their profitability.

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How To Start The Mango Farming Business In Nigeria and Africa: Step-By-Step Guide

Starting a mango farming business in Nigeria and Africa involves the following steps:

  • Conduct market research: Research the local and international demand for mangoes, identify potential buyers, and determine the prices.
  • Choose a suitable land: Mangoes require well-drained soils with good water retention capabilities. The land should be large enough to accommodate the mango orchard, and it should be in a suitable location with access to water and electricity.
  • Select suitable mango varieties: There are many varieties of mangoes, but the most suitable for farming in Nigeria and Africa are the Keitt, Tommy Atkins, and Kent varieties.
  • Prepare the land: Clear the land, plow, harrow, and level it to ensure proper drainage.
  • Plant the mango trees: Mango trees should be planted during the rainy season, and the spacing should be 10m x 10m for standard varieties and 8m x 8m for dwarf varieties.
  • Apply fertilizers and pesticides: Mango trees require regular application of fertilizers and pesticides to boost growth and protect against pests and diseases.
  • Irrigation: Mangoes require regular irrigation to ensure adequate moisture content in the soil, especially during the dry season.
  • Harvesting and post-harvest handling: Mangoes should be harvested when they are mature but not overripe, and they should be handled carefully to avoid damage. The harvested mangoes should be cleaned, graded, and packaged for transport to the market.

Starting a mango farming business in Nigeria and Africa requires careful planning, commitment, and hard work. By following these steps, a farmer can establish a profitable mango farming business.

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How To Process Mangoes In Nigeria or Africa

Processing and packaging mangoes is a crucial aspect of the mango farming business in Nigeria and Africa. Here is a step-by-step guide on how to process and package mangoes:

  • Harvesting: Mangoes should be harvested when they are ripe, but not overripe. This ensures that the mangoes are fresh and of good quality.
  • Sorting: Sort the mangoes to remove any damaged, diseased, or overripe fruit. This will ensure that the final product is of high quality.
  • Cleaning: Wash the mangoes with clean water to remove any dirt or debris.
  • Peeling: Peel the mangoes with a sharp knife or peeler.
  • Slicing: Slice the mangoes into desirable sizes, depending on the market demand.
  • Blanching: Blanch the mango slices in boiling water for a few minutes to preserve the color and texture.
  • Drying: Dry the blanched mango slices using a food dryer or in the sun.
  • Packaging: Package the dried mango slices in airtight containers or bags to ensure that they remain fresh and preserve their flavor.
  • Labeling: Label the package with the product name, weight, and date of packaging.
  • Storage: Store the packaged mangoes in a cool, dry place.

By following these steps, farmers and agribusiness owners can process and package their mangoes effectively to meet market demands.

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Types Of Equipment & Tools Used In The Mango Farming Business In Nigeria or Africa

The equipment used for processing, packaging, and supplying mangoes in Nigeria and Africa include:

  • Harvesting Tools: These include picking poles, pruning saws, and clippers used to pluck the fruit from the tree safely and efficiently.
  • Sorting and Grading Machines: These machines are used to sort and grade mangoes based on their size, color, and quality.
  • Washing and Drying Equipment: This equipment includes wash tanks, dryers, and sanitizing machines used to clean and dry the mangoes before packaging.
  • Packaging and Sealing Machines: These machines are used to package mangoes in different sizes and materials, including plastic, cardboard, and crates.
  • Refrigeration and Cold Storage Facilities: These facilities are necessary to keep the mangoes fresh and extend their shelf life.
  • Transport Vehicles: Mangoes are transported to markets and supermarkets using trucks, vans, or other suitable vehicles.
  • Weighing Scales: These are used to measure the weight of the mangoes before packaging and for price calculation.
  • Labeling and Barcoding Machines: These machines are used to label and barcode the packaged mangoes for easy identification and tracking.

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Target Market For The Mango Farming Business In Nigeria or Africa

The target customers for mangoes in Nigeria and Africa can vary based on the type of mango and its uses. Some of the target customers for mangoes can include:

  • Consumers: Mangoes are a popular fruit consumed by individuals in Nigeria and Africa. They can be sold to consumers through supermarkets, grocery stores, and open markets.
  • Juice and jam manufacturers: Mangoes are used to make juices, jams, and other processed products. The juice and jam manufacturers can be a target customer for mango farmers to supply their fruits.
  • Exporters: Mangoes have a high demand in the international market. Exporters can be a target customer for mango farmers who can supply mangoes for export purposes.
  • Hotels and restaurants: Mangoes are a popular ingredient used in food and beverages in hotels and restaurants. Mango farmers can target hotels and restaurants to supply their fruits.
  • Food processing companies: Mangoes can be processed into different products like dried mangoes, purees, and nectar. Food processing companies can be a target customer for mango farmers to supply their fruits.

The target market for mangoes can vary based on the type of mango and its uses. The key is to identify the target market and tailor the production and marketing strategies to meet the specific needs of the customers.

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How To Sell or Market Mangoes In Nigeria or Africa

  • Local markets: S ell fresh mangoes in local markets, which are accessible to the majority of the population.
  • Direct to consumers: Sell directly to consumers through home delivery, farmers’ markets or roadside stalls.
  • Export: Export mangoes to foreign countries where they are in high demand.
  • Online sales: Create an online presence to sell mangoes, through websites or social media platforms.
  • Wholesale: Sell mangoes in bulk to grocery stores, supermarkets, and other retailers.
  • Value-added products: Create value-added products such as mango juice, jams, and chutneys.
  • Cooperatives: Join cooperatives or farmer associations to pool resources and increase bargaining power.
  • Aggregators: Partner with aggregators, who collect mangoes from multiple farmers to sell to larger buyers.
  • Processing companies: Sell to processing companies that specialize in mango products, such as dehydrated mangoes or purees.
  • Hotels and restaurants: Sell to hotels and restaurants that incorporate mangoes into their menu offerings.
  • Community-supported agriculture: Participate in community-supported agriculture (CSA) programs that provide subscribers with regular deliveries of fresh mangoes.
  • Gift baskets: Create gift baskets that include fresh mangoes and other local produce.
  • Food trucks: Partner with food trucks to incorporate fresh mangoes into their menu offerings.
  • Festivals: Participate in local and regional festivals, such as mango festivals, to promote and sell mangoes.
  • School programs: Participate in school programs that promote healthy eating, by supplying fresh mangoes to school cafeterias.
  • Corporate social responsibility programs: Partner with companies that have corporate social responsibility programs, to supply fresh mangoes to employees and communities.
  • Agritourism: Offer agritourism opportunities, such as farm tours and tastings, to promote and sell mangoes.
  • Street vending: Sell fresh mangoes through street vending, which is a popular and convenient option for consumers.
  • Mobile markets: Participate in mobile markets, which bring fresh produce to underserved communities.
  • Cooperating with processors: Cooperate with processors to get the by-products after processing the mangoes.
  • Supplying to hotels: supply the mangoes to the hotels for their kitchen use.
  • Supplying to food markets: supply mangoes to large food markets.
  • Local stores: supply mangoes to local stores.
  • Supermarkets: supply mangoes to large supermarket chains.
  • Juice bars: supply fresh mangoes to juice bars for making fresh juices and smoothies.

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Challenges Of The Mango Farming Business In Nigeria and Africa

  • Climate Change: Mangoes require a specific climate to grow and produce fruit, and climate change can affect the growing conditions and affect crop yields.
  • Pests and Diseases: Mango trees are susceptible to various pests and diseases that can significantly affect production and cause crop loss.
  • Lack of Access to Capital: Mango farming requires significant capital investment for land preparation, irrigation, and fertilizer, which can be a challenge for small-scale farmers.
  • Inadequate Storage Facilities: Mangoes are perishable, and farmers may not have access to adequate storage facilities, leading to spoilage and wastage.
  • Poor Transportation Infrastructure: Poor roads and inadequate transportation systems can make it challenging to transport mangoes from the farm to the market, reducing the market access.
  • Price Fluctuation: Mango prices can fluctuate seasonally, making it difficult for farmers to plan and manage their production and sales.
  • Competition: Mango farming is a highly competitive industry, and farmers must compete with other producers for market share.
  • Lack of Market Information: Lack of market information can hinder farmers’ ability to make informed decisions on when and where to sell their produce, affecting profitability.
  • Unstable Government Policies: Government policies, such as trade regulations and taxes, can have a significant impact on the mango farming business and affect profitability.
  • Lack of Access to Information: Small-scale farmers may lack access to the necessary information, such as best farming practices, new varieties, and technologies, hindering their productivity.
  • Climate Variability: Variations in rainfall patterns and temperature can affect mango flowering and fruiting, leading to poor yields and reduced profitability.
  • High Cost of Labour: Mango farming is labour-intensive, and the high cost of labour can significantly increase production costs and reduce profitability.
  • Lack of Access to Credit: Mango farmers may not have access to credit or financing options to fund their operations, making it difficult to invest in new technologies and improve production.
  • Poor Post-Harvest Handling: Poor handling practices, such as bruising, can reduce the quality and shelf life of mangoes, affecting their market value.
  • Insufficient Water Supply: Mangoes require regular irrigation, and insufficient water supply can significantly reduce production and cause crop loss.
  • Lack of Access to Agricultural Extension Services: Small-scale farmers may lack access to agricultural extension services, which provide technical advice and support for farming practices, hindering their productivity.
  • Crop Theft: Mangoes are valuable and can be stolen, leading to significant losses for farmers.
  • Limited Market Access: Some farmers may not have access to markets, limiting their ability to sell their produce and generate income.
  • High Transportation Costs: Transportation costs can be high, particularly in remote areas, reducing farmers’ profits and competitiveness.
  • Poor Quality Inputs: Poor quality seeds, fertilizers, and pesticides can lead to poor crop yields and reduced profitability.
  • Lack of Access to Technology: Mango farming requires access to the latest technologies, such as irrigation systems and farm equipment, which may not be accessible to small-scale farmers.
  • Land Tenure Issues: Land tenure issues, such as lack of secure land ownership, can hinder farmers’ ability to invest in their farms and improve their operations.
  • Lack of Infrastructure: Lack of infrastructure, such as electricity and water supply, can limit farmers’ ability to expand their operations and improve productivity.
  • Limited Access to Markets: Limited access to markets can reduce farmers’ profits and affect their ability to expand their operations.
  • Lack of Government Support: Limited government support, such as inadequate agricultural policies and funding, can hinder the development of the mango farming industry in Nigeria and Africa.

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To Sum It Up

In conclusion, mango farming business in Nigeria and Africa presents a significant opportunity for agribusiness investors and farmers. The industry has experienced significant growth in recent years, driven by increased demand for mango products in local and international markets. However, the industry still faces several challenges, such as limited access to finance, poor infrastructure, and inadequate market information. Overcoming these challenges requires the collective efforts of stakeholders, including government, private sector players, and development partners.

Efforts should be made to address the challenges facing the mango farming industry in Nigeria and Africa. This includes investments in infrastructure, research and development, market information systems, and access to finance. By doing so, the mango farming business in Nigeria and Africa can become a significant contributor to food security, poverty reduction, and economic development in the region.

See Also:  How To Start A Business In Nigeria and Africa: The Complete Guide

Trying To Secure A Business Loan? Finance? Or Investment? You can now greatly increase your chances of geting the loan/investment you need with our bank and investor ready professional MBA standard business plan writing service Writing a bank and investor ready professional Mango Farming Business plan can be challenging. If you need a professional and affordable business plan service, StartupTipsDaily’s MBA standard professional business plan writing service  is perfect for your small business. All you have to do is request an understanding of your proposed business model, and you’d have a professional MBA standard business plan ready for you in anywhere from 5 to 14 days.  You can click here to get started with using StartupTipsDaily’s professional business plan writing service to create the perfect business plan that’d get accepted anywhere.

What are your thoughts on how to start a Mango Farming Business in Nigeria and Africa? Let me know by leaving a comment below.

Stan Edom

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Sample Mango Juice Production Business Plan

Do you need help starting a mango juice production company? If YES, here is a sample mango juice BUSINESS PLAN PDF SAMPLE.

It is very important for the success of your business which is why we have written this mango juice business plan sample. This will help you in no small measure in having a clear plan of action.

Many times a lot of new entrepreneurs encounter difficulties in drafting workable plans.

MANGO JUICE BUSINESS PLAN PDF SAMPLE

With this sample, you are guided through different parts of a plan. Each of these provides direction on what should be contained therein.

Here is a sample business plan for starting a mango drink business.

  • Executive Summary

Mangoes! LLC is a mango juice business that specializes in preparation of a variety of mango juice flavors. Mangoes! LLC will be located in Idaho. It is a business owned and managed by Chris Cohn. The owner is an expert in the industry with over 2 decades of experience in the juice industry.

We have created a variety of delicious mango juice flavors with our secret recipes. These have been tested and the reception has been overwhelmingly successful. We have set our sights at capturing a fair share of the market size.

This will be achieved through constant improvement and continuously creating and experimenting new products.

  • Our Products and Services

We have created several mango juice flavors using our recipes which are a trade secret. Some of these products include ginger flavored mango juice, vanilla flavored juice, Turmeric-infused juice products and much more. In addition to these, we will offer advisory and consultancy services to clients interested in what we do.

  • Vision Statement

We at Mangoes! LLC seek to establish a thriving mango fruit juice business. Our sights are set on becoming a major player not only in Idaho, but in the United States. We plan on achieving this within a definite set time which is within a decade from the time of commencement of business operations.

Several growth strategies will be deployed. These include aggressive marketing, the use of state-of-the art equipment as well as constant improvement on our product offerings.

  • Mission Statement

Our products will not only be meet the health needs of our valued customers, but will also become their favorite. Our mission is to create a greater awareness about the benefits of consuming our products.

  • SWOT Analysis

To ensure we commence on a strong footing, we have done a series of test on our business to ascertain our level of readiness. The results have been revealing and we seek to use this information to create a better and profitable business model.

Most types of similar businesses offer a variety of fruit juice businesses. There are only few that provide specific fruit juice products like ours. While we offer only mango juice products, these are made in different flavors. We will consolidate on our expertise to create products that people love.

Already, a test-run of our products has received tremendous support and satisfactory results. This has even gone beyond expectations.

There is a stiff competition among fruit juice businesses. This competition is targeted at capturing a fair share of the market. Another downside is that the industry is dominated by players with greater capital.

However we are doing something a bit different by focusing on a specific fruit juice-mango.

  • Opportunities

An opportunity we have is that people are always willing to try or taste a new product. We see this as a way to make them fall in love with our carefully formulated multi-flavored mango juice products. 3 years from the time of commencement of business operations, we intend to start a franchising arm.

During this time, our recipes will be taught to all franchisees.

Threats for our business will come by way of an economic recession. This will significantly affect all players within the industry. The good thing is that this does not happen often. Unfavorable government policies may also play a part in distorting our business.

  • Target Market

Our target market is wide and covers all segments of society. These include teachers, sportsmen and women, tourists, households, the young and old. What this means to us is that to exploit these groups, our products need to be exceptional.

This is why tremendous effort is being made in creating new variants of mango juice as well as improving on the general look of these products.

  • Sales Projection

Feasibility studies and analysis reveals huge potentials for profits. Using the current demand for juice products we have projected a steady growth in revenues. This is summarized by the chart below;

  • First Financial Year $250,000.00
  • Second Financial Year $590,000.00
  • Third Financial Year $1,200,000.00
  • Competitive Advantage

Our location is strategic and is easily visible and accessible to pedestrian traffic. This is a densely populated area of Idaho that sees daily visitors in their thousands! This can easily translate to patronage using the right marketing strategies.

Another competitive advantage we have are our highly motivated workforce in addition to a friendly work environment.

We also have a world class quality control department that ensures that only the best products are churned out. All these contribute in giving us an advantage over our competitors.

  • Sales and Marketing Strategies

To create awareness about our products, more people need to be informed. This will be achieved through the use of different channels. These consist of the use of social media, creating a befitting website and the creation of radio and TV adverts. We are also printing out handbills and mounting billboards at strategic locations as well.

This mango juice business plan sample details the various plans to be implemented in a non-existent mango juice business. The tips provided here can be applied when writing your own plan. Caution should be exercised when writing the plan.

The better your plan is, the greater the potential for the success of your business.

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Financial Model, Business Plan and Dashboard Templates - FinModelsLab

9 Steps to Launch Your Mango Farming Business: Your Ultimate Checklist

By henry sheykin, resources on mango farming.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan

Introduction

  • Conduct market research and identify potential customers.
  • Create a solid business plan, including goals, strategies, and financial projections.
  • Secure funding and investment to cover startup costs.
  • Obtain necessary permits and licenses from local and state authorities.
  • Establish a network of suppliers and build partnerships with other farmers.
  • Purchase the necessary equipment and infrastructure for the farm.
  • Build a team of experienced employees with a passion for farming.
  • Develop a marketing strategy to promote the farm and its products.
  • Continuously assess and refine the business model to remain competitive in the market.

How To Open/Start/Launch a Mango Farming Business in 9 Steps: Checklist

If you are interested in starting a mango farming business in the US, it is important to have a solid plan in place to give yourself the best chance of success. Before launching your business, there are several important steps you will need to take, from conducting market research to securing funding and investment.

  • Conducting market research and identifying potential customers will take approximately 2-3 months and cost between $1,000 and $3,000.
  • Creating a solid business plan, including goals, strategies, and financial projections, will take approximately 3-4 months and cost between $5,000 and $10,000.
  • Securing funding and investment to cover startup costs will take approximately 3-6 months and cost between $20,000 and $100,000.
  • Obtaining necessary permits and licenses from local and state authorities will take approximately 1-2 months and cost between $500 and $2,000.
  • Establishing a network of suppliers and building partnerships with other farmers will take approximately 3-6 months and cost between $1,000 and $5,000.
  • Purchasing the necessary equipment and infrastructure for the farm will take approximately 6-12 months and cost between $50,000 and $100,000.
  • Building a team of experienced employees with a passion for farming will take approximately 2-3 months and cost between $10,000 and $20,000.
  • Developing a marketing strategy to promote the farm and its products will take approximately 2-4 months and cost between $2,000 and $5,000.
  • Continuously assessing and refining the business model to remain competitive in the market will be an ongoing process with no set time or cost.

Conduct Market Research And Identify Potential Customers.

Before launching a mango farming business, it's essential to conduct thorough market research to understand potential customers and their needs and preferences. This step ensures that farmers can produce mangoes that will sell, leading to a profitable business model.

Here are the important factors to consider while conducting market research:

  • The demand for mangoes: Before investing in a mango farming business, it's vital to determine the demand for mangoes in the market. Conduct research on the volume of mangoes consumed locally, regionally, and nationally.
  • Identify competitors: Research your competitors already in the mango farming business or may start soon. Evaluate their products, prices, and marketing strategies.
  • The distribution channels: How do potential customers obtain mangoes? Are channels such as farmers' markets, online platforms, grocery stores, wholesalers, or other methods?
  • The audience: Determine the target audience, including demographics such as age, education, and occupation. Identify their taste, preference, and flavor to decide which cultivars and varieties will appeal to their interests.
  • Engage with potential customers through surveys, social media, and other methods to get feedback and insights.
  • Visit local farmers' markets and talk to people to understand their preferences and the market's demand for mangoes.

By conducting market research and identifying potential customers, a mango farming business can build a solid foundation for success.

Create A Solid Business Plan, Including Goals, Strategies, And Financial Projections.

A solid business plan is essential for any successful mango farming business. It serves as a roadmap to guide your business towards achieving your goals and objectives. Your business plan should include the following key elements:

  • Executive Summary: This section should provide a brief overview of your mango farming business, its objectives, and the strategies that you will use to achieve your goals.
  • Market Analysis: Conduct market research to identify potential customers, competitors, and industry trends. This will help you to identify opportunities and risks that your business may face.
  • Products and Services: Describe the mango varieties that you will grow, the services that you will offer, and your competitive advantage.
  • Marketing and Sales: Outline your marketing strategies, including branding, advertising, and promotions. Identify your target customer segments and how you will reach them.
  • Operations: Describe the day-to-day operations of your mango farm, including production processes, equipment, and facilities. Detail your supply chain and logistics procedures.
  • Management and Organization: Define your organizational structure, roles, and responsibilities. Describe the team that you are assembling to help run the business.
  • Financial Projections: Project your expenses, revenues, and profits for at least three years. Use financial modelling tools to assess your business's financial feasibility and identify the best financing options.
  • Risk Analysis: Identify potential risks that may impact your business, such as natural disasters, crop diseases, and market disruptions. Develop contingency plans to minimize these risks.
  • Be realistic when projecting your financials. Use data and assumptions that are supported by market research.
  • Consider hiring a professional business plan writer to help you create a professional-looking business plan.
  • Include a SWOT analysis to help you identify your strengths, weaknesses, opportunities, and threats.

Secure Funding And Investment To Cover Startup Costs.

Starting a mango farming business requires a significant amount of funds for infrastructure, equipment, and other essential items. Securing enough funding and investment is one of the critical steps in the initial stages of the business. Here are some tips that can help you obtain the necessary funds:

Create a detailed business plan:

Explore government grants and loans:, consider crowdfunding:, seek investors:, consider a personal loan:.

Remember to present a viable business plan that showcases your commitment to the mango farming business and your potential for success. A well-thought-out plan will improve your chances of securing funding and investment to cover startup costs.

Obtain Necessary Permits And Licenses From Local And State Authorities.

Before starting a mango farming business, it is essential to obtain the necessary permits and licenses from local and state authorities. This step is crucial to ensure that your business operates legally in compliance with the government's regulations.

The permits and licenses required vary depending on the state and local laws. In general, you would need to obtain the following:

  • Farm Operation Permit: This permit is required to operate a farming business within the state.
  • Business License: A business license is required to operate any commercial business, including a mango farm.
  • Food Safety License: If you plan to sell your mangoes directly to consumers, you may need a food safety license, which regulates the food's safety and quality.
  • Environmental Permits: Depending on the size of your mango farm, you may need to obtain environmental permits that regulate water usage, waste disposal, and other potential environmental impacts.
  • Make sure to research and understand the local and state laws and regulations regarding mango farming before applying for permits and licenses.
  • Be prepared to provide detailed information on your farming practices, including irrigation methods, pest control, and fertilization techniques.
  • Consider hiring a consultant to assist you in navigating the permit and licensing process if you are not familiar with the regulations.

Obtaining the necessary permits and licenses may take time and require a considerable investment. However, failing to obtain the appropriate permits and licenses can result in costly fines and jeopardize your mango farming business's longevity.

Establish A Network Of Suppliers And Build Partnerships With Other Farmers

Networking and building partnerships with other farmers is essential to starting a successful mango farming business. It allows you to stay up-to-date with industry trends, access new markets, and collaborate on projects that benefit everyone involved.

To start, research local and regional agriculture organizations and get involved with their events. Attend conferences, workshops, and seminars to meet other farmers and learn about new techniques and technologies. This will help you expand your knowledge base and build relationships with potential partners.

Once you've identified potential partners, reach out to them to establish a connection. Attend farm-to-table dinners, community events, and local farmers' markets to meet other farmers and talk about your business. This can lead to opportunities for collaboration, cross-promotion, and knowledge-sharing.

Building partnerships with other farmers can also help you access new markets and customers. Consider reaching out to local restaurants, food co-ops, and specialty stores to establish sales partnerships. This can allow you to reach customers who may not have otherwise known about your products.

  • Offer to trade products: Consider trading mangoes with other farmers during seasons when you have an abundance of one product but need another.
  • Join a co-operative: Being part of a co-operative can give you access to resources and markets that may not be available to individual farmers.
  • Collaborate on marketing: Partnering with other farmers to advertise together in local publications can help you increase your reach and save on costs.

Ultimately, building a network of suppliers and partners is critical to the success of your mango farming business, so take the time to invest in these relationships at the outset.

Purchase The Necessary Equipment And Infrastructure For The Farm.

One of the most important steps in starting a mango farming business is to purchase the necessary equipment and infrastructure for the farm. This includes everything from tractors and harvesting tools to irrigation systems and storage facilities. Here are some tips to help you navigate this crucial step:

  • Do your research and choose equipment that is appropriate for your farm size and budget.
  • Consider buying used equipment to save money.
  • Invest in high-quality equipment that will last for many years.
  • Make sure you have a reliable source of water and invest in an irrigation system that is appropriate for your soil type and climate.
  • Build a storage facility to keep your mangoes fresh before selling them.
  • Consider investing in a refrigerated truck or van for transporting your mangoes to markets and stores.
  • Don't forget about safety equipment such as helmets, gloves, and safety glasses.

Purchasing the necessary equipment and infrastructure can be a significant investment, but it is essential for the success of your mango farming business. Take the time to carefully research your options and choose equipment that is best suited to your needs. With the right equipment in place, you'll be well on your way to producing high-quality mangoes and building a successful business.

Build A Team Of Experienced Employees With A Passion For Farming.

As you start your mango farming business, you will require a team of experienced employees with a passion for farming to help you achieve your goals. Here's how you can build a team that fosters a thriving work culture:

  • Identify the job positions you need to fill and create a job description for each position.
  • Ensure that the job description outlines the necessary qualifications and skills required, as well as the specific duties and responsibilities for each job position.
  • Post the job vacancies on job boards, relevant websites, and social media platforms to reach a wider audience.
  • Conduct a robust interview process to ensure that you are hiring qualified and experienced candidates with passion for farming.
  • Offer competitive salaries and benefits to attract top talent in the industry.
  • Provide ongoing training and development opportunities for your employees to keep them motivated and engaged in their work.
  • Create a positive work culture that motivates and inspires your employees to put in the effort and dedication needed to achieve your goals.
  • When conducting interviews, it's important to ask behavioral questions to gauge the candidate's experience and their passion for farming. For instance, you can ask, 'How did you handle a challenging farming situation in the past, and what did you learn from it?'
  • Offer employee incentives such as bonuses or stocks options to encourage employees to invest in the success of the business.

By building a team of passionate, skilled, and dedicated employees, you'll be able to achieve your farming goals, expand your farm operations and grow your business.

Develop A Marketing Strategy To Promote The Farm And Its Products

1. Define your target audience: Identify the types of customers you want to attract. Consider their age, gender, income level, preferences, and purchasing behavior. This information will help you tailor your marketing messages to their needs and wants.

2. Create a brand identity: Develop a unique and recognizable brand that sets you apart from your competitors. This includes creating a logo, tagline, and visual elements that convey your farm's values and personality.

  • Use colors and imagery that reflect the tropical and fresh quality of your mangoes.
  • Choose a tagline that highlights your farm's commitment to quality, sustainability, or community.

3. Leverage social media: Use social media platforms such as Facebook, Instagram, and Twitter to reach potential customers and engage with them. Share pictures and videos of your farm and mangoes, offer promotions and discounts, and respond to customer inquiries promptly.

  • Post regularly to keep your followers engaged.
  • Use hashtags that are relevant to your farm and mangoes to increase your visibility.

4. Attend farmers' markets: Participate in local farmers' markets to meet customers face-to-face and offer them a taste of your mangoes. This is an excellent opportunity to build relationships with loyal customers and gain new ones.

  • Offer free samples of different mango varieties to customers.
  • Display attractive product packaging and signage to catch customers' attention.

5. Collaborate with local businesses: Build partnerships with local businesses such as restaurants, cafes, and juice bars to promote your mangoes. Offer them a discount or special deal for ordering from your farm and ask them to feature your mangoes in their menu or store.

  • Choose businesses that share similar values and target audience with your farm.
  • Provide them with high-quality mangoes and excellent customer service to ensure repeat orders.

Continuously Assess And Refine The Business Model To Remain Competitive In The Market.

Running a mango farming business requires a continuous effort to improve and remain competitive in the market. As the market changes and customer preferences evolve, it is essential to stay updated and adaptable while keeping the core values of the business in check.

Stay updated with the latest market trends:

Listened to customer feedback:, experiment with new varieties and flavors:, incorporate technology:, remain consistent:.

By continuously assessing and refining your mango farming business model, you will not only improve your profitability and success but also deliver exceptional value to your customers.

Starting a mango farming business can be a profitable and rewarding venture if approached with careful planning and execution. By following the nine steps discussed in this checklist, you can create a successful mango farming business that attracts a loyal customer base and meets growing demand for this popular fruit.

  • Conduct thorough market research to identify potential customers and competition
  • Create a robust business plan that includes financial projections, marketing strategies, and goals
  • Secure funding and investment to cover startup costs
  • Obtain the necessary permits and licenses from local and state authorities
  • Build a network of suppliers and cultivate partnerships with other farmers
  • Purchase the necessary equipment and infrastructure for the farm
  • Recruit an experienced and passionate team of employees
  • Develop a strong marketing strategy to promote the farm and its products
  • Continuously refine and adapt the business model to stay competitive in the market

By implementing these steps, a mango farming business can flourish using various models, but direct-to-consumer seems to be the one in demand in the US. Connect with local communities, farms, associations, and create a name for yourself by selling at farmers' markets, online platforms, or creating your direct sales stand to grow your business.

Remember, the key to success in any business is to stay committed, passionate, and persistent towards your goals and vision. With hard work and dedication, your mango farming business can thrive, and you can contribute positively to the agriculture industry.

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Today’s front page, Wednesday, February 21, 2024

Business Mirror Front Page February 21, 2024

DA seeks US firm’s help to control Cecid flies in mangoes

  • BusinessMirror
  • February 21, 2024
  • 2 minute read

photo for mangoes

The Department of Agriculture (DA) said it will invite experts from Sun & Earth Microbiology LLC, a Florida-headquartered biotechnology company, to help eliminate Cecid fly infestation that undermines Philippine mango production and export.

Agriculture Secretary Francisco P. Tiu Laurel Jr. said the DA is open to the idea of testing the products of Sun & Earth, whose chief executive officer, Guillermo William Vazquez, had earlier helped control Fusarium wilt in bananas—a fungus that causes discoloration and wilting that eventually kills the plant.

Laurel said in a statement that he is interested in products that will address Fusarium wilt that affects banana, abaca and coconut trees—all major agricultural exports of the Philippines. He is also keen on the United States-based company’s product to address the problem with rice bugs.

Sun & Earth plans to use biological microbes that had been successfully tested against the insects in Venezuela, Columbia and Vietnam to address Cecid fly problem in Palawan, where mango production on some 100,000 hectares of orchard had been affected. The US biotechnology company also uses biological control agents to paralyze Cecid flies.

The flies destroy up to 80 percent of mango fruits, with those affected showing brown scab-like spots. These pests usually start infesting mango trees shortly after flowering.

While Sun & Earth expressed some concerns about clearances from the Food and Drug Administration (FDA) for its customized products, DA Undersecretary for Operations Roger Navarro said the agency will discuss the matter with FDA.

The Philippines exported over P5 billion worth of fruits, including mangoes and avocados, last year on the back of higher demand from newly opened markets, the DA said last month.

The DA said the Bureau of Plant Industry (BPI) facilitated and recorded the export of 20,325.09 metric tons (MT) of mangoes, avocados and durians worth P5.167 billion.

Last year, the country shipped 12,548.49 MT of mangoes worth P2.9 billion, 3,045.6 MT of avocados valued at P377 million and 4,731 MT of durian worth P1.89 billion.

“The 2023 export [volume] figures showed a 316-percent increase for avocado, 109 percent for mango, and a significant 4,000 percent for durian, respectively compared to last year,” the DA said in a statement.

It noted that the BPI issued over 83,000 sanitary and phytosanitary certificates for the export of various agricultural products last year, as well as nearly 80,000 import clearances for the entry of foreign commodities.

“The bureau likewise helped open markets for durian exports to China, Hass avocados to South Korea and mangoes to Australia.”

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IMAGES

  1. Mango Farming Business Plan

    business plan for mango production

  2. Business plan for mango production

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  3. Business Plan For Mango Production

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  4. Starting a Business

    business plan for mango production

  5. (PDF) GOOD MANAGEMENT PRACTICES FOR MANGO PRODUCTION AND TRADE

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  6. Mango Production in India 2021 and Beyond

    business plan for mango production

COMMENTS

  1. Master Mango Production: 9 Steps to a Winning Business Plan!

    In conclusion, writing a comprehensive business plan for mango production involves research, analysis, and strategic planning. By following these nine steps, you'll be well-prepared to enter the direct-to-consumer market and establish a successful mango farming business.

  2. Mango Farming: Best Guide For Beginners & 23 Tips

    [ 1] However, commercial mango farming is a very old business. And this business is among the very old traditional business for the rural people. You can also start this business, even if you are a beginner. Table of Contents Mango Nutrition & Health Benefits Mango is called as the 'king of fruits' in some parts of the world.

  3. Mango Farming Business Plan

    Mango Farming Business Plan - How to Start - 99BusinessIdeas Mango Farming Business Plan Guide for Beginners Here in this article, we list down all the basic steps to follow to start and run a profitable mango farming business. It includes the cultivation process, best soil, varieties, harvesting, and much more.

  4. Start Your Mango Production Business in 9 Simple Steps

    9-Steps To Start a Business: Before launching your mango production business, it is essential to take certain steps to ensure a solid foundation for success. Let's explore the key tasks you need to accomplish: Research Market Demand And Competition

  5. Mango Production and Farming Business

    1. CARABAO * originated from India, Burma and Malaya (Indo-Burma region) * tree has coarse, large and conical trunk with shallow and small cracks on bark, canopy dome shaped * fruit is elongated and kidney-shaped, weighs about 240 grams, with thin, yellow pulp, very tender taste and slight aroma 2. PICO

  6. Profitability and Cost Estimates for Producing Mango

    The United States has limited domestic mango production, with most of the commercial production taking place in California, Puerto Rico, Hawaii, and Florida (WIFSS 2016). The largest mango exporters to US markets are Mexico, Philippines, and Thailand.

  7. Mango Production: A Lucrative Business Idea

    Business Plan Value Proposition One-Page Business Plan SWOT Canvas Are you a mango farmer in the US looking to take your business to the next level? We've got an idea that could revolutionize your mango production and connect you directly with your customers. Introducing the direct-to-consumer model for mango farmers!

  8. Mango Production & Postharvest Best Practice

    The National Mango Board has invested in research to provide a clear understanding of how quality can be improved through better production, postharvest and handling practices. From maturity assessment to quarantine protocols to packaging solutions and more, the research being conducted can be used to make a real difference in mango quality.

  9. PDF Mango Value Chain Development

    for its mango production. The region holds a 27% share of Addis Ababa's wholesale mango market and is the second largest mango producing ... Cooperatives need support to prepare a business plan. • The mega mango orchard demonstration field and mango centre of excellence, which will be managed by the Gamo Farmers Fruit and Vegetable Marketing

  10. How to plan, start and profit from a Mango Farm in Africa

    Estimated Returns At a spacing of 30 ft by 30 ft, one acre of land can accommodate approximately 50 mango trees. With an average production of 400 kg of mango fruits per tree per year, one acre of land can yield 20 tons of fruits. At a farmgate price of $0.2 per kg, one can make sales of $4000 per acre per year.

  11. Good Management Practices for Mango Production and Trade

    The present publication 'Good management practices for mango production and trade' deals with the concept of good agricultural practices to be followed for not only producing and marketing high...

  12. Dried Mango Business Plan

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    Mango processing in Kenya is carried out by medium, small and micro enterprises which play an important role in boosting food security, as well as preventing reducing post-harvest losses (Owino ...

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    Establishing a Mango Pulp Production Business. Mango pulp finds its use in various industries - from confectionery to beverages. Starting a mango pulp production business can be lucrative if done right. ... Money-Making Business Plan. For instance, certain countries may prefer sweeter mango varieties, while others might lean towards the ...

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    How To Write a Business Plan for Mango Cultivation in 9 Steps: Checklist August 18, 2023 By Alex Ryzhkov Resources On Mango Cultivation Financial Model Business Plan Value Proposition One-Page Business Plan SWOT Canvas Welcome to our blog post on how to write a business plan for mango cultivation!

  16. PDF Mango Clean Planting Material Business Plan

    The mango business plan guides entrepreneurs to adherer to structures that will assure production of quality seedlings as per the existing standards and protocols for different plants propagated from seeds or vegetative materials. Thus, the procedural manual and business plan address shortfalls and interventions required in the mango seed system.

  17. Dried Mango Production Process In A Factory

    Pre-Treatment To maintain the color and flavor of the mangoes, they are often treated with a solution containing citric acid, which acts as a natural preservative and helps retain the mango's vibrant orange color. Additionally, this step can include blanching or steaming to soften the mango slices slightly.

  18. Mango Export Business Plan [Sample Template]

    1. Industry Overview To successfully run a mango exporting business, you need to know all the kinds of mangoes that exist, so that you would know which ones are peculiar to Nigeria and which countries would want the mangoes that are being grown in Nigeria, before going into the export business.

  19. How To Start A Lucrative Mango Farming Business In Nigeria and Africa

    Mango Pulp Production: Mango pulp is a major ingredient in the production of beverages, ice cream, yogurt, and other food products. You can start a mango pulp production business and supply your products to food processing companies. Dry Mango Production: Mangoes can be sun-dried and preserved for future use. You can start a dry mango ...

  20. Sample Mango Juice Production Business Plan

    Contents Here is a sample business plan for starting a mango drink business. Executive Summary Mangoes! LLC is a mango juice business that specializes in preparation of a variety of mango juice flavors. Mangoes! LLC will be located in Idaho. It is a business owned and managed by Chris Cohn.

  21. 9 Steps to Launch Your Successful Mango Farming Business!

    Business Plan Value Proposition One-Page Business Plan SWOT Canvas Introduction Mango farming is a lucrative business that has gained widespread popularity in recent years. According to Statista, the global mango production volume is expected to reach 55.4 million metric tons by 2021.

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    Chapter 1 Introduction 1 Proposed Business Name Our company decided to name our company to "Mangomoto". We came up to this name since our product will be mango. We will be having Mango float and also mango itself with shrimp paste. We came to "Mangomoto" from the words, "Mango mo ito". 1 Address of the Business 1.2 Location of the ...

  23. DA seeks US firm's help to control Cecid flies in mangoes

    The DA said the Bureau of Plant Industry (BPI) facilitated and recorded the export of 20,325.09 metric tons (MT) of mangoes, avocados and durians worth P5.167 billion. Last year, the country ...

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