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How to build a modern hat brand

By Lucy Maguire

How to build a modern hat brand

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One’s based in Kiev, Ukraine; the other in Kent, England. However, both Ruslan Baginskiy and Emma Brewin are shaking up the hat category with modern luxury pieces that are trending worldwide.

Ten years ago, mention of luxury hats might have conjured royal weddings or sculptural runway pieces from veteran creatives Stephen Jones or Philip Treacy. In recent years, however, a swathe of young milliners, led by the likes of Baginskiy and Brewin, has injected an ultra-modern edge to hats with recognisable signature styles that endure season-to-season.

Both milliners saw a dramatic uplift in sales during 2020 (Baginskiy alone recorded a 500 per cent uptick, according to the brand) — in a year when sales in the overall luxury market contracted by 23 per cent, according to Bain & Company. The total global hat market declined 19 per cent to an estimated $1.3 billion from 2019-2020 according to Euromonitor International research, as seen by Vogue Business . It’s expected to rebound 14 per cent to $1.5 billion in 2021.

Ruslan Baginskiy.

Ruslan Baginskiy.

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While Baginskiy and Brewin sidestepped pandemic declines, their pace of growth has brought unique challenges in production, HR and marketing. With relatively few luxury hat brands in the market, both designers operate to their own blueprint for building their businesses.

Ruslan Baginskiy launched his hat brand in 2015 with $200 in his bank account. “It’s like a Madonna story,” he says, “I had nothing.” Today, his edgy baker boys and berets are stocked in 200-plus retailers across 27 countries including Matchesfashion, Neiman Marcus and Moda Operandi, where the brand first sold via a trunk show in 2016. After the extraordinary surge in 2019-20, Baginskiy’s business is still growing, doubling sales from 2020-2021.

Brewin’s oversized fluffy bucket hat was the 10th hottest item in the world in Q3 2021, according to fashion shopping platform Lyst, boosted by endorsement from celebrities ranging from Rihanna to Dua Lipa. The brand hit 101 per cent growth from 2019-2020 but as orders mounted up, Brewin pulled back from wholesale in 2021 to regain control over the production cycles, according to the company. Sales still grew by 193 per cent from 2020-2021.

Luxury hats are trending upwards on resale platforms. During the first two weeks of November, Vestiaire Collective saw searches in the hats category increase by 26 per cent. Specifically, in the women’s category this increase was 29 per cent, with popular styles including baseball caps from Gucci, Prada and Burberry.

After graduating from University for the Creative Arts Rochester, England, Brewin was managing a charity shop when she made her first hat in 2016 for a night out. Soon after, ​​she started selling hats online. British model Adwoa Aboah bought one to wear at Glastonbury. In 2018, Net-a-Porter placed an order, soon followed by Browns, The Webster and Selfridges, which stocked the label until she stepped back from wholesale in 2021.

“I decided to not do wholesale because there were so many shops that wanted to stock my stuff,” she says. “It was really hard to manage what I could physically do — and go to all the stores I wanted to go to.” Her hats retail from £320-£470. There’s a waitlist, which she was upping from two-to-three to three-to-four weeks on the day she spoke to Vogue Business, coping with a flood of pre-Christmas orders.

Wholesale represented 90 per cent of Baginskiy’s business before the pandemic, the designer says. “During lockdown we began to actively develop direct-to-consumer. We launched e-commerce and relaunched a flagship store in Kiev. Now, direct sales are 40 per cent and continue to grow.”

Emma Brewin in her studio.

Emma Brewin in her studio.

The designer still sees value in both channels to fulfill his ambition to become the biggest hat brand in the world. “We built a brand before we built a company,” he says. “Now we need to work hard to meet the orders.” As sales surge in China, he plans to hire 100 people over the next year.

Local production and the importance of handmade

Hat production is very specific and time-consuming, Baginskiy and Brewin agree. Every Emma Brewin hat is made-to-order, handsewn and brushed — a process that the designer intends to maintain even as sales grow. It can take six to seven hours to make a single piece, Brewin says.

She insists she will never use a factory to make her hats. That gives her brand a special appeal, she argues. “I think people want to buy stuff that's handmade, and I think it's very clear that it's handmade on my site,” she says. “I feel that when you're buying through a store, people sometimes assume it’s made in a factory. Sometimes I get an email from a customer who thinks a hat can be shipped the next day, but when I explain to them that it takes two to three weeks to be made for them, they're just so chuffed [pleased].”

The designer isn’t opposed to the idea of wholesale. “But it would still always be with my supervision,” she adds. “Sometimes I think it really spoils brands when they get too big.”

Baginskiy says he is proud to create jobs in his hometown of Kiev as his company scales, but finding talent has been a real challenge. Now, he trains young people with no experience in millinery to boost creative industries in Ukraine and has ambitions to run a university course in millinery locally one day.

“With our business model, we cannot outsource the production,” he says. “We have a large number of styles. We use a lot of hand techniques and embroidery. We are trying to be very flexible in terms of production times, so we had to build a huge production operation for our partners to meet orders.” As well as an in-house team of 80, Baginskiy works with local artisans, who provide the wood blocks for modelling straw and felt hats.

Despite the scale of his brand, Baginskiy makes sure all the team shares his values. “This helps to achieve a better result,” he says. “My friends and family work with me and I trust them. I think it's normal to build companies like this today. Many fashion brands are losing their soul.”

Endorsements boost brand recognition

Brewin rarely gifts her hats, but can see the direct effect on sales and site traffic when celebrities choose to wear them. However, it can be tricky if Instagram posts aren’t credited. “If you’re tagged on Instagram, it directly affects you and it’s so good. But if not, it can get a bit lost,” she says.

Brewin says she has only had one hat returned because it didn’t fit, and online feedback is uniformly positive. Brewin stands by the use of plastic faux fur as her choice of material. “Every hat is made-to-order, there’s no waste products at all. Even the scraps are used to make my earrings,” she says. No stock is saved. “I don’t even prepare for the winter,” she says, “I get too stressed about being left with any stock!”

For Baginskiy, producing and sourcing in Kiev is cheaper than in Italy or France but it has its drawbacks. “It’s not so easy. When you live in Paris or New York, you have more opportunities to work with cool designers and magazines,” he says. The brand will open a boutique in Paris over the next two or three years to feel closer to the market, he adds.

Ruslan Baginskiy's AutumnWinter campaign with Erin Wasson.

Ruslan Baginskiy's Autumn/Winter campaign with Erin Wasson. 

In millinery, designers tend to have fewer SKUs than in clothing or leather goods. The emphasis is on product recognition and hero items that are timeless, Brewin and Baginskiy agree. Baginskiy is focused on building a cool factor around his label now he has more budget for campaigns and marketing. A campaign featuring Noughties model Erin Wasson, shot in Paris, was released this month.

“When we started we couldn’t be global from day one,” he says. “We didn't have teams. We didn't have production capacity. We had zero social connections, but we had huge ambition and nothing to lose. So now, we’re fearless.”

Comments, questions or feedback? Email us at [email protected] .

More from this author:

How Nodaleto became the Gen Z go-to luxury shoe

Celebrity favourite Di Petsa on scaling bespoke fashion

How independent brands are resisting counterfeits

The rising Swedish talent aiming to change the meaning of ‘Scandi cool’

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hat brand business plan

The Ultimate Guide To How To Start A Hat Business

Hats are the new trend in the market, and people have been wearing them for protection against several elements, for fashion, or to cover up hair. Caps & hats are excellent popular fashion accessories to make your personal statement or to style with your outfit.

Author John Cary

About the author:

John Cary is a keen fashion blogger who primarily provides detailed guides and advice about anything that comes under fashion. He has worked closely in the fashion industry, which enhances his experience and makes him more passionate about the fashion industry. When it comes to clothing and fashion John Cary makes absolute sense.

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The Definitive Guide on How to Start A Hat Business

The Definitive Guide on How to Start A Hat Business

Lately, hat brands have been in the news.

From  Canada-based Tilley to  Italy-based Borsalino , it is obvious that these companies are riding a wave of resurgence into the minds of consumers worldwide.

What’s more? The  global headwear market is expected to reach $36.4 billion by 2028 . This makes right now a very good time to build a hat brand if you want to take part in that growth.

So are you wondering how to start a hat business ? This article will show you what you need to know.

Do market research for your hat brand before you get started

How much does it cost to build a hat business, turn your business into a brand, build an online store for your hat brand, how do you source and manage your hat inventory, how do you market and advertise your hat business.


Source: Pexels

This should go without saying but it wouldn’t hurt to reiterate it here: Before you open any business bank account, always do your market research.

Your own hat business is no different. In order not to be blindsided by market realities when you finally launch, market research is crucial.

Here are some of the things you can do to help you understand the market you’re about to enter.

Be clear on your target audience

What makes selling hats tricky is that they can be produced in different styles and appeal to a wide variety of people.

Take the case of Tilley for example, the brand sells to sailors, birdwatchers, hikers, hunters, and fishing enthusiasts. If you go to an online store, you’d most likely find hat collections that include any of the following hat types:

  • Baseball caps
  • Cowboy hats
  • Winter hats

Since you’re just starting out and you most likely don’t have the type of budget that a brand like Tilley does, it is best to focus on a specific audience and cater to their needs.

A clear focus on a specific audience is important for making impactful product and marketing choices as a business owner.

Analyze your competitors to identify ways to differentiate your brand

Hat businesses like you do are your direct competitors. But your competitive analysis should not be restricted to these people. You also have to consider your indirect competitors. These are brands that sell hat alternatives. They compete with you for your audience's time and money.

Completing a competitive analysis is no easy task. For context,  there are 8,349 live shopify stores in the headwear category. This means you have to compete with thousands of Shopify stores in order to reach people who might be interested in buying headwears.

That’s a lot of competitors. So it is important to know what to look for when you begin this exercise.

 begin the exercise

Source:  Pexels

According to Brand Masters , you must answer the following questions when running a competitive analysis.

  • What opportunities exist?
  • What are the gaps?
  • How do we fill the gaps?
  • What are the market trends?
  • What features should we focus on?
  • What benefits should we promote?
  • How does our audience feel?
  • Where is our audience being let down?
  • How can we stand apart from our competitors?

Keyword research

Search engines like Google remain an important channel for your customers to discover your brand. 


Despite all the hype about ChatGPT and how it will be the death of Google as we know it, the platform still remains the entry point for many people looking to get something online.

With this in mind, it is important to do keyword research to gauge the popularity of your hat niche and see if there's an active market.

Keywords are the words and phrases you type into search engines so when you do keyword research, you’re looking for relevant keywords that your customers search for when looking for your product online (in this case hats). These are keywords that you want your brand to rank for.

Check out this  guide on how to do keyword research for your ecommerce brand.

The answer is: It depends.

There are some things that could be done for free, like marketing your products. You can also opt for a dropshipping business model to cut away your inventory costs.

But ideally, you can start your hat business from your home with $500-$800. This includes a small inventory and a small budget for marketing.

If you plan to operate on a much larger scale, you might need a budget of $2000-$4000. You also need to consider the cost of hosting your online store. Shopify’s Basic plan for instance costs $24 per month.

Overall, the final amount you need will depend on the size of your inventory and the scale of marketing strategies you want to implement.

To illustrate why building a brand will give you an edge in today’s eCommerce landscape, let’s look at the  story of General Mills .

General Mills is an eCommerce-boosted, US-based food company that realized it needed to tell a better story online in order to compete better with its rivals and engage customers. This need to refine their brand came up in spite of the fact that General Mills is 150 years old and already has a sizable foundation of loyal audience.

“We wanted to tell the General Mills story in a better way, while still meeting the needs of our audience.” – Emma Wick, Delivery Manager @ General Mills

By completely revamping their website design and approach to engaging with customers, General Mills was able improve key performance metrics according to Wick.

If a 150-years old company saw the need to focus on branding, then it must be doubly important for a new business like yours.

According to Drew Urquhart –founder of Banch Marketing, there are three main components you must take note of when branding your hat business.

  • Awareness: What type of customers are your ideal customers?
  • Value: The higher the value these customers place on your brand, the higher you can charge for your products.
  • Feeling: What feelings do you want to invoke when people hear about your brand?

branding hat business

With these components in mind, here are quick tips you can use to brand your hat business.

Tell a story with your brand message

Your brand message is your story. It tells your audience what you do and why it is important that you do what you do.

A memorable example of a brand message is the one from TOMS. TOMS promises to “match every pair of shoes purchased with a pair of new shoes given to a child in need.”

Warby Parker also promises to offer “designer eyewears at revolutionary prices.”

Note that your brand message shouldn’t be restricted to what you do now. It should also drive your future marketing efforts. Essentially, your message should capture what you want your brand to be all about to your customers.

Match your visuals to your message

With your message done, it’s time to create custom designs that represent how you want your audience to visualize your brand.

In General Mills’ case, the company focused on website redesign and customer-centric content. You’ll have to do more than that.

Your logos,  website design , social media graphics, and even your words should match your brand message. Choose a color palette that best represents the emotion you want your audience to feel when they come across your brand.

Make everything consistent

Consistency is a key characteristic of proper branding. 

Think about this: How would you receive a brand that uses different colors, maybe even different logos too, in its communication?

You’d most likely not take that brand seriously even if the brand sells luxury products. That’s the same way your customers won’t trust your business if you are inconsistent with your branding.

Once you are clear on your message and visuals, use them over and over again in places you expect your customers to find them i.e emails, website, social media.

Position your brand 

As stressed earlier, you will compete with tons of eCommerce brands if you decide to enter the retail hat space. To stand out in this competitive market, you need to position your brand in a way that makes it clear that you are different from your competitors.


What this comes down to is understanding how you could offer value that is different from what the other brands in your niche offer the market. Some of the things you could think of to give yourself an advantage include:

  • Are you affiliated with charitable organizations?
  • Do you use only eco-friendly materials?
  • Do you have close relationships with manufacturers so you can offer the best prices?
  • Can you offer the best products in a particular category or customer segment?

Get feedback from your customers

It is easy to fall in love with your design and position, so much that you fly with it without proper testing. But no matter how good you think your branding is, your customers remain the ultimate judge of the relevancy of your branding.

So if you want to make sure that the market receives your message the way you want it to, ask your target audience for feedback.

Get feedback from your customers

Source:  New Breed Revenue

Get started with this by:

  • Use social media channels to get feedback. Social media is already an effective communication channel for eCommerce brands.
  • Analyze on-site activities to understand how your customers interact with your website.
  • Directly ask your customers for feedback.

With your branding settled, it is time to start building your online store. 

Building an online store is akin to a full-time job. This is why you need an eCommerce platform with built-in functionalities that takes away most of the stress of running your store.

online store

Source: Burst

Shopify is one of those platforms that allows you to easily sell hats online. The platform is used in about 200 countries and home to over a million online stores. Beyond Shopify though, here are some of the things your online store must have regardless of the platform you use.

What are the essential components of your online store?

Easy checkout process.

Checkout is a critical point in the conversion of your customers.  You can lose up to 65% of your customers if you have a poor checkout flow.

Some characteristics of effective ecommerce checkout pages that you can adopt for your hat brand are below.

  • Minimize the number of checkout steps. Customers are more likely to fall off if they have to jump through too many hoops in order to complete a purchase. One-page checkout is preferred by customers but generally, you should balance the number of steps you make your customers go through and the amount of information you need from them with convenience.
  • Make it optional to create accounts. Do you really need your customers to create an account before they make a purchase? Sometimes, it is a good idea–accounts make it easier to offer a unique personalized experience to your shoppers.But customers will mostly see the extra step of creating accounts on your website as a purchase barrier. One in five potential customers will abandon their purchase if forced to create a username and password.
  • Upsell and cross sell on your checkout pages. Checkout pages are the perfect opportunity to show a customer that has just bought your products other products or offers that they might be interested in.

Detailed product descriptions

Of course, this sounds like a no-brainer but it is still something you want to pay attention to. Accurate and compelling product descriptions can sway your customers into making a purchasing decision.

It shows the value of your products to potential customers including their features and benefits. Some tips for creating  high-converting product descriptions include:

  • Write your own descriptions. Many retailers just copy and paste the descriptions provided by their manufacturer. Sure, some of the information provided will be relevant. But in cases where retailers use similar manufactures or let’s say sell the same products, your product descriptions will look the same as your competitors and your customers will notice.
  • Keep your target audience in mind. Remember when we said hats are loved by people from different walks of life? If you want your description to resonate with a specific audience and use case, understand who you’re writing for and use phrases that are relevant to them.
  • Add an FAQs section to alleviate any doubt about your hats. In the FAQ section, include details on your hat size, color, weight, dimensions, and so on.
  • Test your descriptions too. You can’t know if your descriptions will  be successful unless you test different variations to see what works for your brand and audience.

Reliable payment gateway

Your online store should make it easy for you to process customers payments. You need a merchant account with payment processors like PayPal and Stripe to get started.

It is also good practice to accept more than one payment method like credit cards and crypto. This gives your audience more options to complete their payment.

Take good product images

Good product images are crucial to the success of any online store. If online brands do not have any image on their website, would anyone buy?

Having professional photos on your website builds trust. Customers will find it hard to trust a brand whose images are small and grainy.

Here are some of the mistakes you should avoid when taking photos for your hat brand:

  • Improper lighting: Soft light provides the best balance for photography. They make your products look even and without shadows.
  • Inappropriate background: Pay attention to the backgrounds you use for your images. Your background should fit the context of the shoot. If you want to focus on product details, use a white background. But if you want to show how your product can be used in a particular setting, make sure you use the appropriate setting as your background.
  • Disproportionate images: your images should not appear stretched or out of  proportion.It leaves a bad impression on your customers.

Responsive website design

Responsive web design is simply a type of website design that ensures that your eCommerce website’s pages are displayed with the right dimensions across a variety of devices and screen sizes.

It is important to create a consistent experience for your shoppers, regardless of the device they interact with you from. Elements of a responsive web design include:

  • Intuitive navigation
  • Improved page speed
  • Optimized images
  • Compatibility
  • Consistency

For Shopify merchants, PageFly is a highly rated app for building highly-responsive and conversion-optimized pages for your online store. Trusted by over 170,000 users including brands like Engel and Volant, PageFly has all the features you need to customize your website without messing up its performance.

You can explore some of our responsive templates here .

Now, with your branding and online store all figured out, it is time to think about how you want to get your products.

Unless you have the skills and resources needed to produce your hats yourself, you’ll need to outsource your hat production to manufacturers. An important quality you should always look for when working with hat (and clothing) manufacturers is quality.

You could find general clothing manufacturers that can help you produce your custom hats at affordable prices. But for the sake of quality, ensure that you work with specialists.

Breakdown of the hat manufacturing process

Exact hat production process differs from hat to hat. But there are three major stages involved:

Fabric selection and sewing

Finishing and inspection.

This stage starts with the design of the hat. Often, the manufacturer will provide you with a sample hat made from the material you requested. Once approved, sewing will begin. The pace of sewing depends on the number of units you want and the number of workers your manufacturer works with.

Fabric selection and sewing

A hat block (also known as hat form) is a wooden block carved onto the shape of a hat. These blocks stretch the hat material in order to create the right shape.

hat blocks

Source:  Hatalk

Aluminum blocks are often used in large scale production plants. But for higher quality results, wooden blocks are preferred.

After the sewing and blocking of the hat, production is finished off by adding decorations such as bows or rhinestones and sewing in the hat linings. This is the stage where your vision for your hat truly comes to life–a basic looking hat is turned into something that’s worth hundreds of dollars.

It is time for quality assessment. Compare the units produced against the sample provided at the beginning. Faulty products should be returned to the production line and the good ones should be prepared for packaging.

Find reliable manufacturers and suppliers

You now know what it takes to produce your hats. But how do you find reliable manufacturers to help you bring your designs to life?

There are a couple of ways to go about this.

Marketplaces like AliExpress are a good place to start. They usually list thousands of manufacturers and you can filter them based on their ratings. Also, ask your network to direct you to a reputable hat manufacturer. Chances are someone you know knows a manufacturer that is a perfect fit for you.

Inventory management strategies you can adopt for your business

Optimizing your inventory management is a key part of any eCommerce business. Kearney, a global management consulting firm,  conducted an assessment of eCommerce brands inventory and found out that many players have inventory performance that is 10 to 20 percent worse than last year.

You can avoid such fate by properly adopting any of these three eCommerce inventory management strategies.


The whole idea of this business model is that you never touch the product or keep inventory. Once a customer makes an order on your website, you pass it on to the manufacturer or supplier who then sends the hat to the customer’s address.


Source:  Shopify

Third-party logistics fulfillment (3PL)

In this inventory management strategy, you hand over responsibilities such as logistics, warehousing, and fulfillment to a third-party logistic partner. This partner should ideally have the expertise and resources to handle complex logistics responsibilities while you focus on moving your business forward.

Just-in-time inventory management

This inventory style requires you to stock a product only when a customer orders it. This means that the number of products you have in storage is more or less always equal to the number of orders you have.

This style can be risky as a surge in orders can leave you scrambling to satisfy your customers.

After production, the next thing to figure out is how to  get your products in front of customers .

There are different marketing strategies available for this. Some of them are:

  • Email marketing: Building an engaged email list is a very effective eCommerce marketing move. Email marketing allows you to communicate directly with your customers, informing them on new product launches, discounts, and other special offers. It’s also an intimate avenue to carry out customer surveys.
  • Social media: social media is an invaluable tool for any eCommerce business. On your different social media accounts (Instagram, Twitter, TikTok and Facebook), you can reach and engage new customers, and showcase your hats to a lot of people.
  • Influencer marketing: influencer marketing is hot currently. Businesses are making $5.2 ROI for every $1 spent on influencer marketing. To make this work for your brand, find a social media content creator with a relevant audience to yours.
  • Paid advertising: paid ads are probably the fastest way to get your brand in front of a large number of potential customers. Google ads, Facebook ads, TikTok ads–all of these platforms allow you to reach millions of buyers and measure the performance of your ads over time.

Conclusion: how to start your own hat business

Hats are a popular wardrobe accessory which means there’ll always be a market for them. But learning how to start a hat business won't be easy just because hats are popular. In order to build a successful hat business, you have to do your due diligence in the areas of research (market and business licenses), branding, and marketing.

If you have a solid plan for each of these areas, then you’ll be setting your brand up for long term success.

Victor Bui

Hi. I'm Victor, a CRO Expert at PageFly. I've been with this fantastic team since 2016, and I absolutely love helping Shopify merchants like you thrive in the world of eCommerce. My expertise in marketing and optimizing operations ensures that our clients get the best possible results. I'm thrilled to be part of the PageFly family, where we're dedicated to supporting the incredible Shopify community . When I'm not working hard to improve your conversion rates, you can find me pursuing my passions outside the office. I love traveling to new places, staying fit at the gym, and spending time with my family. My ultimate goal is to see our merchants succeed. I'm committed to delivering top-notch service and sharing my knowledge so that we can grow together. I believe that by working as a team, we can overcome any obstacles and achieve amazing results. So let's join forces and make your eCommerce dreams a reality! Feel free to connect with me on LinkedIn .

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How to Write a Business Plan for Retail Designer Hats

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  • How to Write a Wedding Planning Business Plan

Fashion lovers who want to become part of the $2 billion hat sales industry by opening a designer hat retail store need a business plan. You may be planning on financing your own hat shop, or maybe you need to secure a loan through a financial institution. Either way, a business plan provides a detailed look at all the information lenders need to evaluate how you’ll make customers look their best in a suitable, stylish hat while turning your shop into a moneymaking venture.


Describe your business, starting with explaining the location of your shop and why that locale works best to draw traffic from people who want to buy hats. Detail the designer hats you plan to sell and the styles you plan to offer, such as women’s spring or winter hats, Kentucky Derby specialties, dress hats or men’s hats. If you plan to design and sell your own hats, provide details, such as describing the area where you make the hats by hand. Explain any services you offer, such as fitting or custom design. Talk about the materials you plan to use to create your hats, and how you help a customer choose a hat that fits her head and face.

Explain the type of person who buys your hats, such as young adults who want to make a fashion statement or older adults who like to wear a hat to protect their hair from the weather. Explain the level of income they need to buy your hats, along with their age, background, location and the needs they have, such as finding stylish headwear or creating a unique hat for a special event. List the products and services competitors offer and review their selection, services and pricing.

Develop a promotional section that explains how you plan to use advertising and publicity to draw people to your hat shop. Also, describe how you plan to use social networking and a website to attract customers.

Provide an outline of how you will manage your shop and the qualifications you bring to the store, such as a background in fashion design or experience selling hats in another store. List the qualifications you require for sales staff, such as knowledge of how to fit a hat to a customer’s face. List your store hours and how you plan to handle higher customer volume around holidays or special events.

Prepare projected profit and loss statements to define the expenses you incur in selling hats, such as your store lease, utilities, promotional costs, signs, and setting up shelving and displays to showcase your hats. Include the cost of materials to make hats or to buy them wholesale from fashion distributors. Then, look at how many hats you need to sell each week to meet your expenses, pay your employee wages and make a profit.

  • Retail Clothing Business Plan
  • Statistic Brain: Hat Industry Statistics

Nancy Wagner is a marketing strategist and speaker who started writing in 1998. She writes business plans for startups and established companies and teaches marketing and promotional tactics at local workshops. Wagner's business and marketing articles have appeared in "Home Business Journal," "Nation’s Business," "Emerging Business" and "The Mortgage Press," among others. She holds a B.S. from Eastern Illinois University.

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Printing Business Guide

Complete Guide on How to Start Hat Business

Hiral thaker.

Remember the last time you wore a hat and went out? Please think before COVID hit us. Be it wearing those beautiful beaches or in the city while exploring a new city. Hats have always been one of the favorite accessories of people. For some people, the craze is so much that they prefer having a collection of it.

This craze and love of hats have helped many brands to come out with exclusive designs and whole segments of hats. Additionally, it even helped many people in starting a hat company or introducing a brand new collection of hats in their existing eCommerce website.

Talking about the eCommerce business, we all know how much people have shopped online during the pandemic. According to research done by Statista , over 2.14 billion people are expected to purchase products online. It shows the number of people shopping online and the market growth eCommerce holds.

In the long term, eCommerce is here to stay, giving people the opportunity to start with many options to sell their products. One of which is to sell hats online. Many existing businesses are starting new collections of hats along with other things, whereas some are starting a hat company from scratch.

A quick outline of entire guide:

Things to Consider while you Sell Hats Online

Decide your printing methods, sourcing your hats.

  • The Success Mantra for These Websites

Marketing Strategies

If you are here to know how to start a hat business , let’s get started.

Add a USP of product customization in your store with a product designer tool . Letting customers design their favourite set of products easily and in minutes with a product designer tool

Decide Budget

Budget is the most important and crucial thing when you start selling hats. The more defined and clear you are with budget planning, the more it will help you. Planning budget helps you decide and set certain goals for the next quarter, invest when and where needed, give you clarity on which product needs more attention, and more. It even helps get the right investors and gives a clear direction to existing investors about your next moves.

Define Target Audience

Clearly defining your target audience is necessary. There are two ways you can sell hats, either by B2B or B2C. Depending on your business model, you can decide which target audience you are planning to target.

In the B2C section, you can target end customers directly. You can understand their requirements, study market trends, and try to fulfill their needs. Another thing is B2C helps you to create your portfolio, which later helps you to target B2B.

On the other hand, if you plan to get bulk orders and want to target other businesses, B2B is a go-to option for you. Other businesses will help you to get bulk orders for their customers. Additionally, you can even go one step further and serve your customers custom hats. This will help you to connect with them emotionally and serve them right.

Select the Correct Technology

This is the crucial step as there are many technologies available in the industry, making it difficult to choose the best one. We can completely understand this dilemma. And to help you select one, let’s discuss some of them in brief.

It is the most preferred platform by companies when planning to create eCommerce websites. Magento is very popular because of its scalability, SEO friendly-ness, easy to integrate and customize eStores. Because of its open-source nature, it becomes easy for developers to customize and get support from other developers. It is the best solution when planning to upscale your eStore.

At the core, Magento is one of the strongest platforms when it comes to eCommerce. Looking at the demand for it, we have enriched our Magento cap design tool.

And results are worth trying for. Today most of our clients’ websites are scaled by the power of Magento and our product designer tool.

How can we help you?

Our Magento Cap Design tool is developed keeping in mind all the complexities printing businesses are facing.

Our mobile-first approach made it simpler for customers to create their own designs. It supports the latest Magento 2 version, so you don’t need to worry about integration difficulties.

You need to purchase, integrate with the website, do needful configuration, and voila, you are ready to use the tool!

To make the web to print flawless, you can simply download it, make changes if needed, and send it for printing. These files are available in PDF, JPG, and PNG formats. In a few hours, you can sell custom hats once the extension integrates with your eStore. If this doesn’t suffice your need and you still need more features, we can help you with that too.

Shopify makes your eStore run in hours because of the ease it provides to developers. Developers and businesses prefer it because of its ease to customize and integrate third-party tools. The intuitive designs, themes, customer supports, hosting, maintenance, and security services make it stand out.

The only drawback it has is the lack of options to customize your website fully. Despite this most, of the companies power-up their websites using Shopify.

The recent rush by the website developers towards Shopify inspired us to have a scalable and ready-to-integrate design tool for Shopify users. Our Shopify Product design tool is easy to integrate on Shopify websites. Many of our Shopify customers have integrated our tool into their website and provide a better customer experience.

Using our Shopify based product designer tool, you can make your eStore stand out. Simply integrate with your website, make needed configurations like; adding price, products, define product design area, and more. In a while, all these changes will reflect on your product page, and it is ready to go live.

Its open-source nature makes it everyone’s favorite. It is easy to get support from other developers because of its large community support. Additionally, its open-source nature makes it easy for people to customize and integrate third-party tools.

Talking about cons, if you plan to integrate third-party tools, then it needs additional charges. In many cases, attaching plugins also makes your website slow, and it takes time to load.

Each of these platforms is one of a kind in its own ways. Apart from these, our product design tool supports other coding languages such as PHP, Prestashop, Opencart, Dot.Net, and more. Each of them is helpful to start your eStore. But, the problem arises while customizing. Not all of them will be as easy as Magento to customize, configure and integrate.

This can often leave you confused, considering the budget, usability, and a number of other things that demand your careful consideration.

Having served in the industry for decades, we have helped many businesses sell a wide range of custom products. Our experts have served in the industry for years and help our clients from scratch to set up their eStore.

We have helped a number of start-ups to start a hat business with Web to Print Store. We recommend you check out the link below to get an overview of how you can launch your store in no time!

There are multiple ways to print various designs while selling hats. Each of them brings their uniqueness to the table. Below are the two most popular types of printing methods useful. Let’s see them briefly.

Screen Printing

Screen printing is also known as serigraphy or silkscreen printing. It is a popular method used for a wide range of printing industries. It presses ink through a stenciled mesh screen and creates printed designs. Fabric and paper are mostly used surfaces, but using specialized ink can print wood, metal, plastic, or glass.

This method involves creating a stencil on a mesh screen and pushing ink tan to imprint your design on the surface.

Why is screen printing preferred?

One of the major reasons is because it produces vivid colors even on dark surfaces. The ink or paint also depends on the layers on the surface of the fabric or paper; this results in good quality print.

– Easy to print on special garments

– Long-lasting and durable quantities

– Not environmentally friendly

– Needs more investment due to the use of multiple colors

Heat Transfer Vinyl

Heat transfer is a printing method used for applying special vinyl to garments via heat press. This can be applied as a single layer or through a complex design process.

It can be useful to print designs on surfaces where the usual methods cannot reach, for instance, a hat. They are a go-to solution for many printers because it produces high-quality results on any fabric. You can choose from a wide range of colors, numbering, or lettering and print them via a digital vinyl plotter.

Following are certain things to be considered when working with heat transfer vinyl

  • Garments like combed cotton and polyester are best suited for vinyl heat transfer
  • Not a goto solution when it comes to bulk orders due to more labor efforts
  • Limitation in color choices
  • Need utmost care while washing garments
  • Designs should be in vector format
  • The go-to solution for sports and uniform teams

This should be the main part of your selling hats business plan. The question is how and from where you will get hats? Multiple suppliers sell hats online that sell their products in bulk and serve B2B solely. Research such suppliers and reach out to them.

You can tie up your business with these vendors and get ready-made hats for your business. Furthermore, using the product designer tool, you can create custom designs and sell your products.

You can give them orders of hats according to market trends and your customers’ demand. This helps them as well as give you more clarity on how to sell hats online. Additionally, you can even sell custom hats online and reach out to more customers.

The Success Mantra for These Websites…

Many companies are providing a wide range of collections of hats. Let’s look at some of these companies and see what they are doing and how they work.

They provide high-quality hats from their customers’ favorite designer brands. They are a go-to solution for purchasing hats in bulk order, like sports events or any social gathering. Additionally, they even provide free shipping on orders above $75. They can also help customers buy hats which are not in their collection.

Started in 2011, they have developed rapidly in the headgear sector. Today they provide various types of hats in more than 5000 products. Additionally, they even have their webs shops in various other countries like Finland, Germany, Denmark, Sweden, and Norway. Since its inception, they aim to provide world-class services to their customers and options to choose from.

Looking to provide your customers with a personalized experience as they do?

Give our Cap Designer Tool a try! With endless design possibilities, your customers can create unique, one-of-a-kind caps that they’ll love to wear.


It was founded in 1994 and since then has never failed to serve its customers. They provide only high-quality headgear items to their customers. They are known for selling hats in various designs, shapes, sizes, and colors. Moving ahead with an aim to provide better customer service, they provide free shipping to their customers on orders above $75.

Lids are champions when it comes to having a sports hat. Along with a wide range of clothing, they also provide products for sports enthusiasts, be it, adults or children, at a reasonable cost.

Village Hat Shop

Village hat shops started in the US; they provide hats in a wide range, from sports or fashionable hats to cowboy hats. They even provide a good amount of discount to customers like free shipping and various coupon codes. Additionally, if you are someone who doesn’t know which type of hat to choose, then you can even talk with their experts.

Study these different examples in more detail if you wish to and then decide which type of services you aim to provide. Depending on your customers’ needs and market trends, decide your services to sell hats. At the initial level, you need to try out different marketing strategies to get customers. But, once you have a stable amount of customers, then you can start with additional services.

Talking about marketing strategies, let’s see it in more detail.

Marketing your business is one of the essential things and one of the most important ways to increase your business’s ROI. There are various ways you can carry out different marketing strategies for selling hats.

Some of the common ways to sell hat are; Digital marketing, Influencer marketing, social media marketing, email and blog marketing, discounts on various products, etc.

Each of them is important for your business’s growth, but they need to be in a flow. Starting with digital marketing, if you plan to make your website stand out from the crowd on Google, then this is for you. There are two ways SEO and PPC. If you want instant results on various search engines, then prefer PPC. Whereas, with SEO, you will organically rank various search engines in a few months. Additionally, content quality too plays a vital role in ranking.

Influencer marketing is a new way of marketing. If your target audience is GenZ or millennials, then you can try this out. Thanks to various social media platforms, today we are having thousands of influencers. Reach out to them, explain your product and company, and you can sign them up. They will market your products to their followers on their social media accounts and increase your sales.

Social media marketing has become a basic and necessary part of businesses. Create your business accounts and get customers from there. To study your customers’ requirements, various social media platforms provide insights into your followers’ country, age, interests, and more. These tools help businesses to understand their followers better and provide them with better services. Email and blog marketing works wonders for your business. Create quality content, share your knowledge and expertise in the field, and help you get customers. In many cases, quality content helps businesses to rank on search engines and get leads.

At the initial stage, you can even provide your customers with various discounts on products. You can even add conditions like free shipping above a certain amount, coupon codes, start membership options, and more. All these things will help your business to attract more customers and sell better products.

Depending on your business model, decide which method you want to start using and then move forward.

Starting any business is difficult initially. And selling custom hats is no different. There is a lot of scope of selling hats in the market; rather, you are planning to exclusively sell hats or start a new collection to sell custom hats.

Follow these steps for starting a hat company. The craze among customers and your services will not let you fail. Going further, you can even provide your customers with expert help and guide them in choosing the right hat.

If you are still confused and need guidance, then Brush your Ideas will be the right place for you. We have helped many customers for decades, from setting up their eStores to guiding at every level. Also, it helped them understand how customizing is the new way to sell out. Get in touch with our experts, and we will guide you through how to start hat business.

All product and company names are trademarks™, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Hiral is an Art of Living volunteer, IamRemarkable Facilitator, tech community enthusiast and loves talking about Google. Coming from an engineering background, she took up writing because she wants to contribute to making “Technology an Equalizer”. Hiral likes reading self-help books to know about other people’s stories and this gives her insight into creating stories about tech. You can often find her grooving to Taylor Swift or Kpop music. Her best writing is done on waffle energy! 

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How To Write a Business Plan for Hat And Cap Shop in 9 Steps: Checklist

Resources on hat and cap shop.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan

Welcome to our blog post on how to write a business plan for a hat and cap shop! With the growing popularity of headwear fashion, the hat and cap industry is booming. According to recent statistics, the global hat and cap market is expected to reach a value of $24.2 billion by 2025, with a compound annual growth rate of 5.4%. This presents a lucrative opportunity for entrepreneurs looking to enter the market and establish a successful hat and cap shop.

So, how do you go about creating a solid business plan for your hat and cap shop? Well, we've broken it down into 9 simple steps for you. Let's dive in!

  • Step 1: Research the market and identify the target audience
  • Step 2: Analyze the competition and identify unique selling points
  • Step 3: Determine the location and assess its viability
  • Step 4: Define the product range and source suppliers
  • Step 5: Calculate start-up costs and create a budget
  • Step 6: Develop a marketing strategy and brand identity
  • Step 7: Identify the legal requirements and obtain necessary permits
  • Step 8: Build a team and assign roles and responsibilities
  • Step 9: Create a sales forecast and projected financial statements

By following these steps, you'll be well on your way to creating a comprehensive business plan that will set you up for success in the hat and cap industry. Keep in mind that each step requires careful consideration and research to ensure you make informed decisions.

Stay tuned as we delve deeper into each step, providing you with essential tips and insights to help you navigate the process of writing a business plan for your hat and cap shop!

Research The Market And Identify The Target Audience

Before starting any business, it is important to thoroughly research the market and identify your target audience. This step lays the foundation for the success of your hat and cap shop, as it helps you better understand the needs and preferences of your potential customers.

  • Begin by conducting market research to gather information on the demand for hats and caps in your area. This can be done through surveys, interviews, and online research.
  • Identify potential customer segments, such as age groups, gender, and specific interests. This will help you tailor your product range and marketing efforts accordingly.
  • Examine the purchasing behavior of your target audience. Consider factors like price sensitivity, brand loyalty, and shopping habits. This will help you refine your pricing strategy and develop effective promotional campaigns.
  • Explore online platforms, social media networks, and local hat shops to gain insights into your target audience's preferences, feedback, and reviews.

By thoroughly researching the market and identifying your target audience, you will be well-equipped to make informed decisions when developing your business plan for your hat and cap shop. This understanding will not only enhance your chances of success but also help you build a loyal customer base.

Analyze The Competition And Identify Unique Selling Points

One of the key steps in writing a business plan for your hat and cap shop is to analyze the competition and identify your unique selling points. This process will help you understand the market landscape and position your shop in a way that sets it apart from competitors.

Start by researching other hat and cap shops in your area. Visit their stores and browse their online platforms to see what products they offer, their pricing strategies, and the overall customer experience they provide. Take note of what sets them apart from one another and how you can differentiate your shop.

Identify your unique selling points (USP) by focusing on aspects that make your shop stand out. Consider factors such as:

  • The variety and quality of hat and cap styles you offer
  • Customization options, such as embroidery services and custom designs for teams/companies
  • Exceptional customer service
  • Competitive pricing
  • Exclusive partnerships with suppliers
  • An engaging and visually appealing store layout
  • Focus on offering a unique and diverse product range that caters to different demographics and fashion preferences.
  • Consider conducting customer surveys or interviews to gather insights on what potential customers look for in a hat and cap shop.
  • Stay updated on emerging hat and cap trends and ensure you have a selection of trendy designs to attract fashion-conscious customers.
  • Aim to provide a memorable customer experience through exceptional service, personalized recommendations, and a seamless purchasing process.
  • Consider partnering with local events or organizations to increase brand exposure and attract new customers.

By analyzing the competition and identifying your unique selling points, you'll be able to craft a compelling business plan that showcases the competitive advantage of your hat and cap shop.

Determine The Location And Assess Its Viability

Choosing the right location for your hat and cap shop is crucial to its success. You need to carefully assess the viability of each potential location to ensure that it meets your business needs and attracts your target audience.

When determining the location, consider the following factors:

  • Demographics: Research the demographics of the area to determine if there is a demand for your products. Consider factors such as age, gender, and income levels.
  • Foot Traffic: Look for locations with high foot traffic, such as shopping malls, busy streets, or popular tourist areas. This will increase the visibility of your shop and attract potential customers.
  • Complementary Businesses: Consider other businesses in the area that may complement your hat and cap shop. For example, if there are clothing stores or sports shops nearby, they can help drive customers to your store.
  • Accessibility: Ensure that the location is easily accessible for your target audience. Look for proximity to public transportation, parking facilities, and main roads.
  • Competition: Analyze the competition in the area. Look for other hat and cap shops or similar businesses. While some competition can be healthy, too much can make it challenging to attract customers.

Tips for Assessing Location Viability:

  • Visit potential locations at different times of the day to assess foot traffic and activity levels.
  • Talk to local business owners and residents to gather insights about the area.
  • Consider the long-term potential of the location. Will it still be suitable for your business as it grows?
  • Think about the image and atmosphere you want to create for your hat and cap shop and ensure that the location aligns with it.

Once you have assessed the viability of different locations, weigh the pros and cons of each and make an informed decision based on what aligns best with your business goals and target audience.

Define The Product Range And Source Suppliers

When starting a hat and cap shop, it is crucial to define your product range and identify reliable suppliers. This step is essential in ensuring that you offer a diverse selection of hats and caps to cater to your target audience's preferences and needs.

1. Research and analyze the market: Begin by researching current hat and cap trends and determining which styles and designs are most in-demand. Consider factors such as seasonal variations, fashion trends, and popular accessories. This research will help you narrow down the types of hats and caps you should include in your product range.

2. Identify your target audience: Determine the specific customer segment you wish to target. Are you focusing on men, women, or both? What age group or demographic are you aiming to attract? Understanding your target audience's preferences will help you curate a product range that aligns with their tastes.

3. Create a diverse product range: Once you have identified your target audience and researched the market, it's time to define your product range. Aim to offer a variety of styles, such as snapback caps, baseball caps, beanies, fedoras, and more. Consider offering hats and caps in different materials, patterns, and colors to cater to various customer preferences.

4. Source reliable suppliers: Finding reputable suppliers is crucial to ensure the quality and timely availability of your products. Look for suppliers that specialize in hats and caps and have a proven track record of delivering high-quality merchandise. Consider attending trade shows, reaching out to wholesalers, or connecting with other retailers in the industry to find reliable supplier options.

  • Build relationships with multiple suppliers to avoid potential stock shortages or quality issues.
  • Consider establishing partnerships with local manufacturers or artisans to offer unique, locally made hats and caps.
  • Regularly review and assess the performance of your suppliers to ensure consistent quality and reliability.

By defining your product range and sourcing reliable suppliers, you can ensure that your hat and cap shop offers a diverse selection of high-quality merchandise that appeals to your target audience. Remember to keep your product range updated by staying informed about the latest trends and continuously assessing market demand.

Calculate Start-Up Costs And Create A Budget

Calculating the start-up costs and creating a budget is a crucial step in starting your hat and cap shop. It allows you to determine the financial resources needed to launch your business and sets the foundation for future financial planning.

Here are some important factors to consider when calculating your start-up costs:

  • Inventory: Determine the initial stock you need to purchase to meet the demands of your target audience. Take into account different types of hats and caps, sizes, and designs you plan to offer.
  • Store setup: Consider the cost of outfitting your shop with display racks, shelves, cash registers, fitting rooms, and any other necessary fixtures to create an appealing shopping environment.
  • Equipment and supplies: Factor in the cost of embroidery machines, sewing equipment, computer systems, software, office supplies, and other tools necessary for running your business efficiently.
  • Marketing and branding: Allocate funds for advertising, website development, logo design, and other promotional activities to create brand awareness and attract customers.
  • Legal and licensing fees: Research and budget for any permits, licenses, or certifications required to operate a retail store in your location.
  • Employee expenses: If you plan to hire staff, consider wages, benefits, and training costs.
  • Utilities and utilities setup: Estimate the cost of setting up utilities such as electricity, water, internet, and phone services, as well as monthly bills for ongoing operations.

Additional Tips:

  • Be realistic: Ensure your estimates are based on thorough research and market analysis. Overestimating or underestimating expenses can significantly impact your budget.
  • Account for contingency: Set aside a contingency fund to cover unexpected expenses or emergencies that may arise during the start-up phase.
  • Explore financing options: If the start-up costs exceed your available funds, consider seeking funding through loans, investors, or small business grants.
  • Regularly review and update: As you progress with your business, regularly review and update your budget to reflect any changes or new expenses that may arise.

By carefully calculating your start-up costs and creating a budget, you can ensure that your hat and cap shop is financially prepared for success. This step allows you to make informed decisions and sets the stage for effective financial management moving forward.

Develop A Marketing Strategy And Brand Identity

In order to establish a successful Hat And Cap Shop, it is essential to develop a strong marketing strategy and brand identity. This will help differentiate your shop from competitors and attract target customers. Here are some important steps to consider:

  • Identify your target audience: Conduct extensive market research to understand the preferences, demographics, and buying behavior of your potential customers. This will enable you to tailor your marketing efforts accordingly.
  • Define your brand identity: Clearly articulate the values, mission, and unique selling points of your Hat And Cap Shop. This will lay the foundation for all your marketing and branding activities.
  • Create a compelling brand message: Develop a concise and impactful message that effectively communicates the essence of your brand to your target audience. This message should reflect your brand's personality and resonate with potential customers.
  • Choose appropriate marketing channels: Identify the most effective channels to reach your target audience. This could include online platforms like social media, e-commerce websites, and paid advertising, as well as offline channels like print media, events, and collaborations with relevant influencers.
  • Implement a content marketing strategy: Create engaging and informative content that educates customers about the benefits and features of your hats and caps. This could include blog posts, videos, tutorials, and behind-the-scenes glimpses into your shop.
  • Utilize social media: Leverage the power of social media platforms to build a strong online presence. Regularly post visually appealing images and engaging content that showcases your hat and cap collection and captures the attention of potential customers.
  • Offer promotions and discounts: Attract customers by offering attractive promotions and discounts on selected items or during special occasions. This will encourage first-time buyers and entice existing customers to make repeat purchases.
  • Collaborate with influencers: Identify influencers or individuals with a significant following in the fashion or hat industry and collaborate with them to promote your brand. This can help expand your reach and attract new customers.
  • Monitor and analyze results: Regularly track and evaluate the effectiveness of your marketing efforts. Use analytics tools to measure website traffic, social media engagement, and sales conversion rates. Adjust your strategies based on this data to optimize your marketing performance.
  • Focus on building a strong brand reputation through quality products and excellent customer service.
  • Consider offering personalized recommendations and styling tips to customers to enhance their shopping experience.
  • Collaborate with local events or organizations to sponsor hat-related activities or provide branded merchandise.
  • Stay updated with the latest hat and fashion trends to offer relevant products and maintain competitiveness.

Identify The Legal Requirements And Obtain Necessary Permits

When starting a hat and cap shop, it is crucial to understand and comply with the legal requirements and obtain the necessary permits. This step ensures that the business operates legally and avoids any potential legal issues in the future.

1. Research and Familiarize Yourself with Local Laws and Regulations: Take the time to research and understand the specific laws and regulations that apply to retail businesses in your locality. This may include zoning requirements, business licenses, health and safety regulations, and signage rules. Contact local authorities or consult an attorney if needed to ensure you have a comprehensive understanding of the legal landscape.

2. Obtain the Appropriate Business License: The type of business license you need will depend on your location and the specific regulations in place. Research the necessary license(s) required for operating a retail store in your area and complete the application process. Keep in mind that licenses may need to be renewed periodically, so it's essential to stay up to date with any renewal requirements.

3. Comply with Health and Safety Regulations: Health and safety regulations are crucial for ensuring the well-being of your customers and employees. This may include measures such as fire safety protocols, emergency exit plans, and proper storage and handling of inventory. Consult local authorities or a health and safety professional to ensure compliance with all relevant regulations.

4. Understand Employment Laws: If you plan to hire employees, it is important to familiarize yourself with employment laws and regulations. This includes adhering to minimum wage requirements, providing proper working conditions, and understanding tax and payroll obligations. Consider consulting with an employment attorney or utilizing resources provided by government agencies for guidance.

  • Keep track of all relevant permits and licenses to ensure they stay valid and up to date.
  • Consider consulting with an attorney who specializes in business law to ensure full compliance with legal requirements.
  • Join local business associations or chambers of commerce to stay informed about any changes or updates in regulations.

By identifying the legal requirements specific to your hat and cap shop and obtaining the necessary permits, you lay a solid foundation for your business's legal compliance. This step helps protect your venture from potential legal issues and allows you to focus on delivering excellent products and services to your customers.

Build A Team And Assign Roles And Responsibilities

Building a strong team is an essential part of setting up your Hat And Cap Shop. Each member of your team will play a crucial role in the success of your business. It's important to carefully consider the roles and responsibilities assigned to each team member to ensure that all aspects of your shop are effectively managed.

1. Identify key positions: Start by identifying the key positions that will be required to run your Hat And Cap Shop smoothly. This may include store manager, sales associates, designers, embroiderers, and administrative staff. Consider the specific needs of your shop and the skills and experience that will be necessary for each role.

2. Define roles and responsibilities: Clearly define the roles and responsibilities of each team member to avoid confusion and ensure efficient workflow. Assign specific tasks and set clear expectations for performance. This will help establish accountability and promote a productive work environment.

3. Hire the right people: When hiring team members, look for individuals who not only possess the necessary skills and qualifications but also align with your shop's values and culture. Conduct thorough interviews and reference checks to ensure you find the right fit for each position.

4. Provide training and development: Invest in training and development programs to upskill your team members and enhance their knowledge and abilities. Provide ongoing support and guidance to help them grow both personally and professionally.

5. Foster teamwork and communication: Encourage open communication and teamwork among your team members. This will promote a positive and cooperative work environment, allowing for effective collaboration and problem-solving.

Tips for building a successful team:

  • Clearly communicate your expectations and goals to the team.
  • Delegate tasks based on individual strengths and abilities.
  • Promote a healthy work-life balance to enhance employee satisfaction.
  • Encourage feedback and create opportunities for team members to voice their ideas and concerns.

By carefully building your team and assigning appropriate roles and responsibilities, you can create a strong foundation for your Hat And Cap Shop. A well-coordinated team will help ensure smooth operations, customer satisfaction, and ultimately, the success of your business.

Create A Sales Forecast And Projected Financial Statements

Creating a sales forecast and projected financial statements is a crucial step in developing a business plan for your hat and cap shop. These documents will provide a clear picture of your expected sales, costs, and profitability, helping you make informed decisions and present a convincing case to potential investors or lenders.

Start by estimating your sales revenue, taking into account factors such as the size of your target market, your pricing strategy, and the marketing efforts you plan to implement. Be realistic and consider both your short-term and long-term goals. Break down your sales forecast by product category or type of customer if applicable.

Next, it is essential to project your expenses accurately. This includes fixed costs such as rent, utilities, and salaries, as well as variable costs associated with inventory, marketing, and any additional services or customization options you plan to offer. Factor in any investments in equipment or technology that may be necessary to run your shop effectively.

Use your sales forecast and expense projections to create a projected profit and loss statement, balance sheet, and cash flow statement. These financial statements will help you understand the financial health of your business and provide insights into its profitability, liquidity, and solvency.

Some tips for creating a sales forecast and projected financial statements:

  • Consider conducting market research or consulting industry reports to gain a deeper understanding of the hat and cap market and its growth potential.
  • Take into account seasonal trends and fluctuations in demand when estimating your sales.
  • Be conservative in your revenue projections and consider potential challenges or obstacles that may affect your sales.
  • Seek professional assistance, such as an accountant or financial advisor, to ensure the accuracy and credibility of your financial statements.

By creating a comprehensive sales forecast and projected financial statements, you will be able to demonstrate the viability and profitability of your hat and cap shop to potential stakeholders. These documents will not only guide your business decisions but also serve as a roadmap for financial planning and performance evaluation in the future.

In conclusion, starting a hat and cap shop requires careful planning and consideration. By following these 9 steps, you can create a comprehensive business plan that will help guide you in launching and growing your shop successfully. Researching the market, analyzing the competition, and defining your product range are essential in determining your target audience and unique selling points. Additionally, calculating start-up costs, creating a budget, and developing a marketing strategy will ensure financial stability and effective promotion of your shop. Identifying legal requirements, building a team, and creating sales forecasts are crucial for smooth operations and growth. With a well-crafted business plan, you can confidently move forward in establishing your hat and cap shop as a go-to destination for customers looking for stylish headwear options.

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how to make custom hats start custom hat business

How to Make Custom Hats and Start a Custom Hat Business

Whether you’re looking for a way to supplement your current income or you’re ready to ditch spending your days working for someone else, starting your own custom hat business could be a lucrative option. While a lot of folks turn to the t-shirt customization business when they decide to become their own boss, hat customization can be just as profitable. And since it isn’t a service every company offers, you’ll likely face less competition if you choose to go this route. 

Hats never really go out of style, but they’re enjoying an especially big moment right now. You can customize every style from trucker hats with custom patches to embroidered beanies to baseball caps emblazoned with slogans, team names, numbers and graphics. And when you order in bulk, they can come in a huge assortment of styles, sizes and different colors. 

Today, hats aren’t just about keeping your head warm or shielding your face from the sun’s harmful rays. While they are still worn for such utilitarian purposes, they have also become a means for showing off your fashion sense or making a statement. 

If you are thinking about getting into the business of hat customization, there are a lot of ways to get the job done. From patches and embroidery to screen printing and vinyl decals, there are just as many ways to customize hats as there are shirts. Before you take the plunge and open your own business, check out this guide to learn how to make custom hats for profit. 

It’s important to do your homework before diving into a new business venture. Customizing hats isn’t difficult, but there are several things that need to be taken into consideration before you take the plunge. For starters, do some research on various styles of hats. Wholesale hats come in many different forms , and while offering multiple styles can boost your profits, trying to carry too many different styles can quickly become overwhelming. 

research wholesale hats graphic

Think about what market you would like to target. If you are thinking your target audience is “everyone,” you don’t really have a target audience. Think about what type of hats you’d like to customize, what sorts of designs you’d like to create and what type of person would likely buy your product. Ideally, you should find a niche where there is currently a lack of product. Finding a void you can fill tends to be much more profitable than trying to break into an already oversaturated market. 

Shop Wholesale Hats in Bulk

Look into current trends to determine which styles of hats are “in.” Do some research to figure out which styles and colors tend to be the all-around bestsellers, too. Jumping on trends is great, but remember they come and go. Stocking up on some of the classics, too, ensures you will always have something that is in demand. 

Now is the time to decide where you plan on selling your products, too. Do you want to sell your hats exclusively online, or do you think you’d like to open up a physical store? Research what the overhead costs will look like and determine whether you’ll be able to afford them during the first few months. If you’re struggling with the financial planning end of things, consider consulting with an accountant. 

Learn How to Customize

hat on printing press

If you’re thinking about customizing hats for a living, you might already have some understanding of at least one customization technique. Keep in mind, though, there are a lot of different techniques to choose from, and some will likely fit your unique needs, skills and talents better than others. Consider a few of the most popular options: 

Hats with patches are really popular right now, and there’s no shortage of awesome designs to choose from. You can even have them custom made to create unique hats featuring your own artwork, slogans, designs and more. 

If you decide to go this route, you’ll need to sew the patch onto the hat. Even if the patches have an iron-on backing, stitching them on is a more secure option. After all, you don’t want to sell a hat only to have your customer return a week later saying the patch fell off! You don’t need a fancy sewing machine to stitch your patches on, especially when you are just starting out. You can easily sew a patch onto a hat by hand –even if you don’t have amazing sewing skills. 

hat brand business plan

Heat Transfer Vinyl

Customizing hats using heat transfer vinyl (HTV) is a solid option, too. With a vinyl cutter and a bit of creativity, you can easily turn just about any design into one that can be applied to hats (as well as other garments and accessories) using a heat press or even an iron. The trick is using something to support the shape of the hat to ensure enough pressure is applied to the vinyl. 

When customizing hats using this method, glitter or vinyl HTV is recommended. If you use regular smooth vinyl, the seams will likely show through. 

hat customization techniques graphic

Screen Printing

While it’s most commonly used to decorate t-shirts and sweatshirts, screen printing works for hats , too. Keep in mind, though, the process is pretty tricky unless you have the right equipment. Most screen printing equipment is designed for products that lay flat–like shirts. If you’d like to sell screen printed headwear, you’re going to need to invest in specialized accessories. 

Hats with five panels–known as trucker hats–are your best bet for this project. The seam that runs down the front center of a six-panel hat gets in the way and can get caught on the screen. Some customizers combine patches and screen printing to create some pretty impressive designs. The artwork is screen printed onto a patch which then can be placed anywhere on the hat. Since the patch is flat, there’s no need for any special equipment. 

Browse Our Collection of Wholesale Trucker Hats Available in Bulk

Keep in mind that there are other options for customizing hats, too. With the right equipment, you can embroider custom designs and logos on them. You could also decorate them by hand using paint or get creative and try other techniques. These are just a few of the most common options for those who are interested in starting a custom hat business. 

Source Your Hats

black and white baseball caps

If you are going into business and planning on turning a profit, you don’t want to buy plain hats from your local craft store or big-box retailer. Instead, you want to purchase bulk hats from a wholesaler. When you are just starting out, that may sound like an intimidating prospect. It’s not as scary as you might think, though. 

Many wholesalers, including ShirtMax, have low minimum order quantities. This means you don’t need to invest in thousands of hats in order to score a great deal. Even if you’re starting really small or you just need a few hats to practice on, it is entirely possible to get the products you need without breaking the bank. 

When ordering supplies, think back to your target audience and consider what styles and colors the people you are trying to sell to are likely to enjoy. Consider seasonality, too. Stocking up on wholesale beanies may be a great idea for fall and winter, but you probably don’t need a ton of them if you are planning on launching your business during the spring or summer months. During your research phase, you likely determined what some of the most popular styles are. Make sure to include those in your order. 

Start Advertising

You don’t need to wait until you’re ready to “open” to start advertising! Whether you plan on selling online or opening up a physical store (or both!), it’s smart to do plenty of advertising in advance. Doing so builds awareness of your business and allows you to generate hype. Start by setting up your company’s social media and website. Having a strong online presence is vital in today’s economy, even if you don’t plan to sell online. Work on building an email list, as well as a solid following on the social media accounts you’ve set up. Send out and/or post updates, interact with the people who are interested in your up-and-coming business and launch other advertisement campaigns, as these are necessary. Now is a great time to start building relationships with the individuals who are likely to become your customers in the future. 

start advertising graphic

During this phase, you’ll also probably be working on creating products to sell or designing sample pieces if you plan on offering customer services. Take this opportunity to share your “prototypes” online and ask for feedback. It never hurts to get an outside opinion, and doing so before your business officially launches provides you with an opportunity to address potential issues prior to selling your products to customers. 

Consider other forms of marketing and advertising, too. Online marketing is a powerful tool, but there is still value in more traditional forms, including home mailers, signs and even banners. Signage is especially useful if you’re planning on opening up a physical store. Once you’ve secured the location, prominently display signs and banners to let potential customers know your new business will be opening soon. 

Think about partnering with other brands and stores. Try to reach an agreement to market each other’s products. As someone who makes custom hats, you may be able to reach a mutually beneficial arrangement with someone who sells custom shirts, for example. If a customer comes to you looking for a custom tee, send them to the other business owner. If someone comes to them looking for a hat, they can send them to you. It’s a win-win. Depending on the exact products and services you offer, there are all sorts of partnership opportunities out there. Get creative and don’t be afraid to reach out to other small business owners! 

Launch Your New Business

By the time you’ve reached this point, you’ve already devoted a lot of time, energy and money to your new business venture. Whether you’re starting a small online business or a large retail store, the time has come to open up your literal or figurative doors and start making sales. As long as you’ve done well in the advertising department, you should have plenty of people lined up who are eager to try out your products and services. 

baseball caps hanging on vendor wall

Consider hosting some sort of “grand opening” event. This could be an event in your physical store, or it could be a special promotion online. It could even be a combination of the two. Your Grand Opening can be as simple or elaborate as you prefer. It’s your event, after all! If you don’t have a huge budget, even offering free cookies or treats for your in-store customers or offering a five percent discount online can draw in shoppers and help you make those first few sales. 

Remember: It’s totally normal if your sales seem a bit sluggish in the beginning. It often takes some time for new businesses to fully get off the ground. During this time, work on building relationships with your new and prospective customers. Listen to their feedback and make changes (if warranted). Provide exceptional customer service at every opportunity, and even on your most difficult days, do your best to stay the course. Starting your own business requires a lot of hard work, but can also be incredibly rewarding. Be willing to work hard in your custom hat business and you’ll likely find it to be quite lucrative. 

how to tie dye shirt food coloring craft guide

  • How to Screen Print T-Shirts at Home: The Complete Guide Oct 9, 2020

How to Make Money with Hat Brand Business

anna marketing

Anna Navolokova, Marketing Manager in Multi-Programming Solutions  •  8 min read

If you are looking for a lucrative option to start your own company instead of working for someone else, take a closer look at the headwear customization with print-on-demand. Is a hat business profitable? Yes, it can be as promising as producing POD t-shirts and provide thousands of opportunities to join the fashion industry. These accessories are long used for owner’s protection and as stylish elements in everyday outfits.

You can design caps for men, women, children, and even pets. With a smart hat brand business plan, it’s quite possible to develop a recognizable company that will make sales worldwide and will grow together with its e-commerce partners.

Learn how to establish a headwear store, systematize your workflow and become closer to your customers from our guide.

Table of Contents

I have a printer - how do i start a hat business, integrating your hat store with podza, success stories and tips.

Suppose you own printing equipment but need clear ideas on how to make money with the hat brand. We’ve gathered the necessary steps to help you launch a POD company and overtake competitors.

Examine the market

Research is the most crucial task to do when you launch a custom headwear business. Shop around to figure out what types and designs are trendy. It’s vital to understand whom and where to sell hats online. A thorough market analysis will help you to find the right audience and an e-commerce environment with a competitive advantage. 

For example, young and older people have different tastes and styles of life. So you should define whether you will focus on both categories or develop unique offerings for a narrowly targeted customer. 

You may pay attention to the niche with a lack of propositions and try to fill the gaps with your hottest hat styles. Your product should become a problem-solving solution for buyers who couldn’t obtain their desires from other sellers.

Consider personalized design

Next thing to do while developing a POD brand is brainstorming on the design. You should consider whether you’ll print your images or accept personal customer orders. Thus, by owning a vinyl cutter machine and heat press, you may create custom images, names, and phrases on demand. It will require more time for preparation but can cater to a larger audience.

Still, if you aim to develop a recognizable brand focused on a particular theme, it’s worth creating several ready-to-apply mockups clients can choose from. For example, you can make custom hat printing on a sport, pets, movies, TV shows, or music topics. You can choose any niche, preferably if it should showcase your personal tastes. In this case, you’ll work with love and passion and achieve better results.

Develop store name and logo

The best name for a hat brand must be laconic and memorable. It should also emphasize the value which your stuff brings to customers. Adding your logo to the product will help customers to build an association with the brand. You may create it by yourself or hire professional designers. Determine where you will print it: right on the front of the item or on the inside label. Also, think of the color palette . It should be suitable for the headwear type and material. For example, vivid and frizzy details will hardly suit peaky blinders' hat style.

Your brand name: how it impacts the POD business and how to choose one?

Choose the type and garment

To run your startup successfully, you may focus on a single product type, like trucker hat style. When ready to scale, you can diversify the assortment with beanies or caps, the most popular headwear. They protect the owner from harmful weather conditions and are essential to various outfits. 

Baseball caps are frequent orders for sports teams, teambuilding meetings, and other mass events. That’s why these items are a good option for providing wholesale at discount prices.

Your choice of fabric depends on the selected hat type. Thus, cotton, spandex, or jeans are commonly used for caps production, while silk, straw, leather, and felt will better suit for making fedora hats.

Observe competitors

Your rivals' websites and listings are an essential source of valuable information for personal brand development. You can find good hat brand ideas and online store designs. Still, don’t try to copy them. Analyze customers’ reviews. They may contain insights on the service benefits or sellers’ bottlenecks you can fix in your stuff.

Find a company to source your production line

At this stage, you should search for a supplier or multiple ones which will produce white-label hats according to your requirements. The best partner to build relationships is those who satisfy several criteria:

  • Is communicative and always stays in touch.
  • Provides discount prices for bulk sales. The higher your order will be, the lower price you’ll pay per item.
  • Suggests suitable shipping conditions, fast and cost-effective.
  • Follows sustainable principles : use safe materials and inks, deliver goods in eco-friendly or reusable packages.

It’s also worth ordering a few samples before signing a long-term contract. You should ensure that hats are high quality and you won’t disappoint your customers with the products printed under your brand’s name.

Create an online shop

Your items should be easy to find on the Internet. As many purchases are made online, the first thing to do is start your online hat store. Consider multiple selling channels like Shopify, eBay, Woocommerce, and others. Learn how to create a successful Shopify digital shop that will guarantee the perfect customer experience and traffic growth resulting in high profit. 

Advertise yourself

Good promotion is all you need to open an online hat store and generate traffic. Use several ways to make your brand eye-catching and attractive to potential buyers. First, make your website recognizable for the Google engine with SEO optimization . Second, create social media profiles on Instagram, Facebook, or other platforms to showcase your designed stuff. You can also search for influencers with a broad base of subscribers to promote your items among their audience. 

Don’t underestimate the power of trade shows. Here you can directly contact customers, advertise your website and receive feedback firsthand.

How much does it cost to start a hat business?

The prices for custom cap&hat store development may be changeable and greatly varies depending on several factors:

  • fabric types ;
  • printing methods ;
  • wholesale prices of your white label supplier;
  • marketplaces and platforms fees, etc.

Another factor influencing the development costs is whether you provide software integrations. Automated apps require a monthly subscription, where prices vary depending on available features.

How much money do you need to start a successful print on demand business?

start your online hat store

To get the maximum efficiency from your hat brand business on Etsy, Shopify, or eBay, you may optimize selling processes with dedicated software like PodZa . A single API can automate e-commerce shop workflows simplifying order processing, product and warehouse management.

PodZa is easily integrated with popular marketplaces and platforms, allowing owners to organize sustained selling processes from multiple channels. MPS developers can customize the software according to personal business needs and provide further system scaling when your brand grows.

How does Podza benefit entrepreneurs who want to build their own brands? The app caters to printing services and warehouse owners and also can solve plenty of tasks for those planning to become dropshipping suppliers. This is how you can optimize your work with e-commerce software:

  • Connect partner stores from several platforms and marketplaces, establishing multichannel sales.
  • Set up payment systems like Stripe, PayPal , and other gateways.
  • Upload and save artwork and custom hat designs for your listings using Google Drive.
  • Calculate discount rices, generate invoices, and analyze payment history.
  • Add integrations with Shiphero or Shipstation for automatic order exporting and shipment tracking.
  • Provide messaging and e-mail notifications for customers.
  • Monitor business tasks in real-time.

With a cost-effective Podza solution, e-commerce entrepreneurs can reach success in the print-on-demand business , increasing market share and generating more profit. This MPS product excludes manual work, decrease human errors, and frees up time for sales improvement.

podza hat print on demand

If you still wonder how to make money with a hat brand business on Amazon or attract more leads to your Shopify store, try to get inspired by other POD companies' examples. You may discover practical tips to help build a profitable online store. 

Acme Hat Co 

This company has become more than a simple caps and beanie seller. It helps thousands of new businesses to develop their brand from scratch. Together with a great assortment of white-label hats, Acme Hat Co provides a simple guide for startupers on how to succeed in trading customized products. 

With e-commerce software implementation, the company allows its clients to make small (6 per design) and large (72 for private labeling) minimum orders. The average production time is seven days, while larger amounts require 4-5 weeks. Custom snapbacks, beanies, embroidered hats, truckers, and baseball caps are the most popular items for online stores, corporate teams, and events.

Acme Hat Co earned a favorable reputation from customers worldwide, ensuring high-quality service, fair pricing, and timely delivery. 

Custom Shirts, Hats & Swag 

Elevate is another successful brand that may teach other entrepreneurs how to start a hat business online. It also has an overwhelming assortment of goods, including cloth, bags, accessories, drinkware, and other stuff for different occasions. The company regularly refreshes its listings and keeps clients loyal with new offerings.

The website ordering process can be an excellent example for those who create their own hat brand. Thus, Elevate buyers can choose the products' color, size, quantity, decoration method, and location. In the last stage of purchasing, they can upload the file with a personal design and add special requirements for the supplier.

Sketch Lab Co – San Diego 

Along with cloth apparel, this brand focuses on selling custom embroidery hats . Sketch Lab Co offers several ready-made designs for their headwear and doesn’t limit customers in order quantity. Thus, the company can work both in B2C and B2B models and sends goods within 24 hours.

You should keep a stock of ready-made hats for the exact shipping speed. Still, many business owners won’t consider such an approach cost-effective because the risk of overproduction and resource wasting is high enough.

How to Start a Print-on-Demand Business in 2023

Customization discovered new horizons for online sellers, providing thousands of ideas to satisfy the target audience with their product range. And the headwear industry is no different. While starting a hat business requires a lot of preparation and effort, it also can be incredibly rewarding. Follow this guide to use your resources more efficiently and write your name in the fashion history. Thorough market research, solid partnership, and the power of software integration are the best recommendations to start a hat business that generates profit.

hat brand business plan


Hat Business Plan [Sample Template]

By: Author Solomon O'Chucks

Home » Business ideas » Fashion Industry » Hat Store

Hat Store Business

A hat business is a company or enterprise that specializes in designing, manufacturing, and selling hats. Hats are a type of headwear that serve both functional and fashion purposes. They can be made from a variety of materials, including fabric, straw, wool, fur, and more, and they come in various styles, shapes, and sizes to suit different occasions and preferences.

Overall, a hat business involves combining creativity, fashion awareness, manufacturing expertise, and business acumen to create and market hats that cater to different tastes and needs in the market.

Steps on How to Write a Hat Business Plan

Executive summary.

Camos Hogan™ Hat Company, Inc. is a visionary hat business located in the vibrant city of Santa Fe, New Mexico. We specialize in designing, crafting, and delivering high-quality hats that blend traditional craftsmanship with contemporary fashion trends.

Our unique approach to hat design, commitment to quality, and dedication to customer satisfaction set us apart in the competitive headwear industry. Camos Hogan™ Hat Company, Inc. draws inspiration from the rich cultural heritage of Santa Fe and the surrounding region.

Our hats seamlessly blend the essence of Southwestern style with modern fashion sensibilities. From classic felt fedoras to intricately woven straw sun hats, our diverse collection caters to individuals seeking headwear that reflects their personality and resonates with the local aesthetic.

The management team behind Camos Hogan™ Hat Company, Inc. brings together seasoned professionals with a passion for fashion, design, and business strategy. Their combined expertise ensures the company’s success in achieving its goals.

Company Profile

A. our products and services.

Our product range encompasses a wide array of hat styles, ensuring there’s something for every occasion and taste. Whether it’s a stylish statement piece for a night out or a functional sun hat for outdoor adventures, Camos Hogan™ Hat Company, Inc. delivers hats that exude craftsmanship, comfort, and character.

b. Nature of the Business

Our Camos Hogan™ Hat Company, Inc. will operate both a business-to-consumer business model and a business-to-business business model for retailers and distributors.

c. The Industry

Camos Hogan™ Hat Company, Inc. will operate in the fashion and accessories industry.

d. Mission Statement

At Camos Hogan™ Hat Company, Inc., our mission is to intertwine the rich cultural tapestry of Santa Fe with contemporary fashion through meticulously crafted hats. We are dedicated to designing and producing headwear that embodies the spirit of Southwestern heritage while embracing the ever-evolving trends of today.

With a commitment to quality, authenticity, and sustainability, we strive to provide our customers with unique, handcrafted hats that inspire self-expression and celebrate individuality.

e. Vision Statement

Our vision at Camos Hogan™ Hat Company, Inc. is to become a globally recognized emblem of excellence in hat craftsmanship and cultural fusion. We aspire to redefine the way people perceive and experience hats by infusing each design with the soul of Santa Fe’s artistic traditions.

f. Our Tagline (Slogan)

Camos Hogan™ Hat Company, Inc. – “Crafting Culture, Fashioned in Style”

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Camos Hogan™ Hat Company, Inc. will be formed as a Limited Liability Company (LLC).

h. Our Organizational Structure

  • Chief Executive Officer (Owner)
  • Production Manager
  • Quality Control Officer
  • Packaging and Distribution Staff
  • Customer Care Officer.

i. Ownership/Shareholder Structure and Board Members

  • Camos Hogan (Owner and Chairman/Chief Executive Officer) 52 Percent Shares
  • Solaris Jordan (Board Member) 18 Percent Shares
  • Kirk Douglas (Board Member) 10 Percent Shares
  • Ruth McKenzie (Board Member) 10 Percent Shares
  • Isabella Rodriquez (Board Member and Secretary) 10 Percent Shares.

SWOT Analysis

A. strength.

  • The company’s unique approach of blending Southwestern heritage with modern fashion trends gives it a distinct competitive advantage.
  • Meticulously handcrafted hats using premium materials ensure superior quality and durability.
  • Offering customization options allows customers to create personalized hats, enhancing customer satisfaction.
  • Being based in Santa Fe, the brand captures the essence of the city’s vibrant arts and culture scene.
  • Ethical and eco-friendly practices resonate with environmentally conscious consumers.
  • Handcrafted hats have an artisanal appeal that attracts customers seeking authenticity and uniqueness.

b. Weakness

  • Handcrafted production might lead to higher manufacturing costs, impacting pricing and profit margins.
  • Handcrafting can limit the scalability of production, potentially affecting meeting high demand.
  • Focusing on Southwestern fusion may limit the appeal to a broader audience.

c. Opportunities

  • Capitalize on Santa Fe’s tourist industry by attracting visitors looking for unique souvenirs.
  • Expanding the online presence can tap into a global customer base interested in cultural fashion.
  • Partnering with local artists, influencers, or designers can bring fresh perspectives and broaden reach.
  • Keeping up with evolving fashion trends can help the company stay relevant and attract new customers.

i. How Big is the Industry?

The hat industry is a substantial segment within the broader fashion and accessories market. Available report shows that the global headwear market size was valued at USD 26,496.37 million in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 6.5% from 2023 to 2030.

ii. Is the Industry Growing or Declining?

The hat industry has been experiencing a mix of growth and evolution.

iii. What are the Future Trends in the Industry?

Hat businesses are likely to focus on using eco-friendly materials, and ethical manufacturing processes to reduce their environmental impact.

Consumers are increasingly interested in supporting brands that prioritize sustainability. The demand for personalized products is growing. Hat businesses might offer customization options that allow customers to choose materials, colors, and embellishments to create unique hats that reflect their individual style.

Technological advancements and innovations in materials could lead to the creation of hats with enhanced features, such as UV protection, moisture-wicking properties, and temperature regulation.

With the rise of wearable technology, hats could incorporate features like built-in headphones, smart sensors, or even augmented reality elements, enhancing both functionality and style. The growth of online shopping might lead to advancements in virtual try-on technology.

Customers could virtually try on hats before purchasing, enhancing their online shopping experience. As awareness about cultural sensitivity grows, hat designs that celebrate diversity and inclusivity could become more prominent, appealing to a wider audience.

iv. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to a hat business.

v. Can You Sell a Franchise of Your Business in the Future?

Camos Hogan™ Hat Company, Inc. will not sell franchises in the near future.

  • The fashion and accessories market is highly competitive with established brands and emerging startups.
  • Economic downturns can impact consumer spending on discretionary items like fashion accessories.
  • Unique designs might be imitated, diluting the company’s distinctive offerings.
  • Dependence on specific materials or suppliers could be disrupted by unforeseen events.

i. Who are the Major Competitors?

  • Bailey Hat Company
  • Goorin Bros.
  • Henschel Hat Company
  • Stormy Kromer
  • Helen Kaminski
  • Ignite USA (Maker of Headsweats)
  • Dorfman Pacific
  • Pistil Designs
  • New Era Cap Company
  • Barmah Hats USA
  • Outdoor Research
  • Sunbody Hats
  • Bollman Hat Company
  • Tilley Endurables.

ii. Is There a Franchise for Hat Business? 

No, there are no franchise opportunities for hat businesses.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Hat Businesses?

There may be county or state regulations or zoning laws for hat businesses in the United States, but they can vary depending on the specific location and type of business.

Generally, businesses are subject to local zoning regulations, which dictate the types of activities that can be conducted in different areas, as well as any specific requirements or restrictions for certain types of businesses. These regulations may cover factors such as signage, parking, noise levels, and building design and appearance.

Additionally, there may be state and federal regulations that apply to certain types of businesses, such as those related to health and safety, licensing, taxes, and employment. To determine the specific regulations and laws that apply to a hat business in your city, it is recommended to consult with local and state government agencies, as well as an attorney or business advisor.

Marketing Plan

A. who is your target audience.

i. Age Range: Late teens to middle-aged adults (18 to 45 years old). This age range is likely to encompass individuals who are fashion-conscious, looking for unique accessories, and interested in both contemporary trends and cultural heritage.

ii. Level of Education: Varied educational backgrounds, from high school graduates to individuals with college degrees. The focus will be on people who appreciate cultural fusion and distinctive designs in fashion.

iii. Income Level: Middle to upper-middle income levels. This audience is more likely to have disposable income for fashion accessories and is willing to invest in well-crafted, high-quality hats.

iv. Ethnicity: A diverse audience with an emphasis on individuals interested in Southwestern and multicultural aesthetics. While our brand celebrates cultural fusion, those interested in exploring or honoring these influences could be a primary focus.

v. Language: English speakers, considering our business is located in Santa Fe, New Mexico. However, since we have an online presence, multilingual content or translation options might enhance accessibility.

vi. Geographical Location: Initially, our local area in Santa Fe, New Mexico, will be a strong target. However, as our brand grows, we will expand our reach to regions that appreciate cultural fusion, unique accessories, and fashion-forward designs.

vii. Lifestyle: Individuals with a creative, artistic, or culturally aware lifestyle. This could include artists, designers, students, professionals, and tourists.

b. Advertising and Promotion Strategies

  • Build Relationships with players in the fashion industry.
  • Deliberately Brand All Our Vans and Trucks.
  • Develop our Business Directory Profiles
  • Tap Into Text Marketing
  • Make Use of Bill Boards.
  • Share our Events in Local Groups and Pages.
  • Turn our Social Media Channels into a Resource

i. Traditional Marketing Strategies

  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Broadcast Marketing -Television & Radio Channels.
  • Out-of-Home” marketing (OOH marketing) – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO) Marketing.
  • Affiliate Marketing
  • Mobile Marketing.

iii. Social Media Marketing Plan

  • Start using chatbots.
  • Create a personalized experience for our customers.
  • Create an efficient content marketing strategy.
  • Create a community for our target market and potential target market.
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on the relevant social media channels.
  • Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Camos Hogan™ Hat Company, Inc. will make sure it covers profits, insurance, premium, license, and economy or value and full package. In all, our pricing strategy will reflect;

  • Penetration Pricing
  • Cost-Based Pricing
  • Value-Based Pricing
  • Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

At Camos Hogan™ Hat Company, Inc., we utilize various sales channels to reach our target audience and offer our handcrafted knives to customers. Our sales channels are designed to provide convenience, accessibility, and a personalized experience for our clientele.

Our primary sales strategy includes a combination of retail presence, an online store, and participation in local craft fairs and art markets. We leverage social media and influencer collaborations to expand our reach and engage with our target audience.

We establish strategic partnerships with select retail stores that align with our brand values. Through these partnerships, our hats are made available for purchase in physical retail locations, allowing customers to see and handle our products in person.

We offer international shipping to reach customers outside of the United States, allowing hat enthusiasts worldwide to experience the artistry of our hats.

b. Inventory Strategy

Camos Hogan™ Hat Company, Inc. will utilize historical sales data, market trends, and upcoming events to forecast demand for different hat styles. This will help us anticipate which designs will be popular.

We will adjust our inventory based on seasonal trends. For instance, focus on sun hats and lighter materials during the summer, while offering warmer options like wool hats for colder months. Determine minimum stock levels for each hat style to ensure we never run out of popular designs.

These levels should consider lead times for manufacturing or restocking and the time it takes to receive new inventory. Camos Hogan™ Hat Company, Inc. will maintain a safe stock of hats to account for unexpected spikes in demand or delays in restocking. This buffer inventory helps prevent stockouts and ensures we can meet customer orders promptly.

c. Payment Options for Customers

  • Bank Transfers
  • Credit or Debit Card
  • Electronic Payment Systems such as PayPal or Venmo

d. Return Policy, Incentives and Guarantees

Return policy:.

We want you to love your hat from Camos Hogan™. If you’re not completely satisfied with your purchase, you may return it within 30 days of receiving it for a full refund or exchange. The hat must be in its original condition, unworn, and with all tags attached. Returns will be processed within 3 business days of receiving the item.


  • We will provide a discount code for customers who return to make additional purchases.
  • We will offer discounts to customers who refer friends or family to our business.
  • We will give customers early access to new collections or limited-edition hats.
  • We will create a loyalty program that rewards customers with points for every purchase, which they can later redeem for discounts or free items.


  • We will ensure that our hats are crafted using the highest quality materials and workmanship.
  • We promise customers that if they’re not satisfied with their purchase, we will work to find a solution that meets their expectations.
  • We guarantee that hats will be delivered within a certain timeframe, and if there are delays, offer expedited shipping or discounts on future purchases.

e. Customer Support Strategy

Customer support is a crucial aspect of any business, including Camos Hogan™ Hat Company, Inc. Hence we will make sure to provide multiple channels for customers to reach out and seek support. This will include a dedicated customer support phone line, email address, and online chat option on the company’s website.

This will foster strong customer relationships through personalized communication, customer feedback mechanisms, and loyalty programs to enhance customer satisfaction and brand loyalty.

We will implement a system that allows customers to track their orders and receive regular updates on the status of their deliveries. This transparency helps build trust and reduces customer anxiety about the progress of their purchases.

We will regularly evaluate and analyze customer support metrics, such as response times, customer satisfaction scores, and complaint resolution rates. Identify areas that require improvement and implement strategies to enhance the overall customer support experience.

Operational Plan

Our operational plan at Camos Hogan™ Hat Company, Inc. involves implementing streamlined workflows and leveraging inventory management software. Sourcing high-quality materials and collaborating with skilled artisans or manufacturers are essential steps for crafting handcrafted hats that meet the brand’s standards.

We will engage in creating distinctive hat designs that harmonize cultural influences with contemporary fashion trends and conduct thorough testing to guarantee comfort and quality.

Strategic financial planning encompasses budgeting for production costs, marketing endeavors, operational needs, and expansion initiatives, all while closely monitoring financial performance and adjusting strategies to ensure revenue and profitability targets are met.

a. What Happens During a Typical Day at a Hat Business?

  • The business is open for the day’s work
  • The facility and equipment are cleaned and ready for business
  • Different designs, and types of hats are designed and produced
  • Customer’s requests are taken, and they are attended to (hat delivered to them)
  • Marketing/website upkeep
  • Supply ordering
  • Administrative duties
  • The business is closed for the day.

b. Production Process

Design and planning:.

  • Design unique hat styles that align with your brand’s vision and current fashion trends.
  • Consider materials, dimensions, and embellishments during the design phase.

Material Preparation:

  • Source high-quality materials such as wool felt, straw, fabric, or leather.
  • Prepare the materials by cutting them into the required shapes and sizes.

Blocking (Shaping):

  • Depending on the type of hat, the materials may need to be blocked or shaped over specialized molds.
  • Heat and steam might be applied to soften the materials, making them pliable for shaping.

Assembly and Stitching:

  • Assemble the shaped pieces using stitching or adhesive methods, depending on the design.
  • This step might involve sewing various parts of the hat together, such as the crown and brim.

Embellishments and Trimming:

  • Add decorative elements such as ribbons, bands, feathers, buttons, or other accessories.
  • Hand-stitch or glue embellishments securely in place.

Finishing Touches:

  • Trim excess material and ensure seams are neat and smooth.
  • Adjust the fit and proportions of the hat, making any necessary final adjustments.

Quality Control:

  • Thoroughly inspect the hat for any defects, loose stitches, or imperfections.
  • Ensure that the hat meets the brand’s quality standards.

Labeling and Branding:

  • Attach labels, tags, or other branding elements that identify the hat as a product of your brand.
  • Package the hat carefully to prevent damage during transportation or storage.

c. Service Procedure

Orders received from customers, distributors, or retailers are processed and prepared for shipment. The appropriate quantities of hats are packed, and shipping labels and documentation are prepared.

d. The Supply Chain

Camos Hogan™ Hat Company, Inc. will establish efficient supply chain processes to ensure timely procurement of raw materials, seamless production flow, and on-time delivery of finished products (hats). We will develop a streamlined logistics system to facilitate product distribution, including warehousing, order fulfillment, and efficient transportation to meet customer demands across different locations.

e. Sources of Income

Camos Hogan™ Hat Company, Inc. will make money from selling a wide variety of hats, catering to different purposes, styles, and target markets.

Financial Plan

A. amount needed to start your hat company.

Camos Hogan™ Hat Company, Inc. would need an estimate of $1.2 million to successfully set up our hat company in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Cost Involved?

  • Legal and administrative costs (the cost of obtaining business licenses and permits, registering the business, and consulting with attorneys and accountants): $12,500
  • Machines, Equipment, and supplies (raw materials): $500,000
  • Staffing costs: $150,000
  • Rent/lease: $350,000
  • Marketing and advertising costs: $5,000
  • Insurance costs: $6,800
  • Miscellaneous Expenses: $5,000.

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Camos Hogan™ Hat Company, Inc. will not build a new facility for our hat company; we intend to start with a long-term lease and after 8 years, we will start the process of acquiring our own production facility in a centralized location in the city.

d. What are the Ongoing Expenses for Running a Hat Company?

  • Manufacturing and production costs
  • Materials and supplies (fabric, thread, and other materials needed to make the hat)
  • Shipping and fulfillment
  • Marketing and advertising cost
  • Website and e-commerce expenses.
  • Rent and utilities
  • Equipment and machinery such as sewing machines, scissors, measuring tools, and other equipment required to make the hat.
  • Routine maintenance and occasional repairs
  • Ongoing taxes such as property tax, income tax, and sales tax
  • Legal and accounting fees.

e. What is the Average Salary of your Staff?

  • Chief Executive Officer – $80,000 Per Year
  • Production Manager – $60,000 Per Year
  • Accountant – $55,000 Per Year
  • Quality Control Officer – $52,500 Per Year
  • Tailors – $48,000 Per Year
  • Packaging and Distribution Staff -$46,000 Per Year
  • Customer Care Officer – $42,000 Per Year.

f. How Do You Get Funding to Start a Hat Business?

  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for a loan from your bank/banks
  • Pitching your business idea and applying for business grants and seed funding from government, donor organizations, and angel investors
  • Source for soft loans from your family members and friends.

Financial Projection

A. how much should you charge for your product/service.

Basic Everyday Hats : Simple and casual hats like baseball caps, beanies, and basic sun hats can range from $10 to $50.

Fashion Hats : Stylish hats with unique designs and materials, such as fedoras, bucket hats, and berets, can range from $20 to $150 or more.

Specialty Hats : Hats with specific features like UV protection, moisture-wicking, or performance materials designed for outdoor activities might range from $30 to $100.

Designer Hats : High-end hats from well-known fashion designers or luxury brands can start at $100 and go well beyond $500.

Custom Hats : Custom-made or personalized hats can vary widely based on the complexity of the design and the materials used. Prices can start around $50 and increase significantly depending on the customization options.

Sports Team Hats : Caps featuring sports team logos can range from $20 to $40, depending on the team and brand.

Vintage Hats : Vintage hats from different eras can have varying prices depending on rarity and style. Prices can start at around $30 and go up.

b. Sales Forecast?

Based on market research and trends, we project steady revenue growth over the next three years. Our comprehensive financial plan takes into account production costs, marketing expenses, and operational overhead, ensuring a sustainable and profitable business model.

  • First Fiscal Year (FY1): $600,000
  • Second Fiscal Year (FY2): $1 million
  • Third Fiscal Year (FY3): $1.2 million

c. Estimated Profit You Will Make a Year?

  • First Fiscal Year (FY1) (Profit After Tax): 20%
  • Second Fiscal Year (FY2) (Profit After Tax): 25%
  • Third Fiscal Year (FY3) (Profit After Tax): 30%

d. Profit Margin of a Hat Company 

The ideal profit margin we hope to make at Camos Hogan™ Hat Company, Inc. will be between 15 and 30 percent depending on the sales volume.

Growth Plan

A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.

Camos Hogan™ Hat Company, Inc. aims to become a recognized brand synonymous with exceptional hat craftsmanship and Southwestern flair. Through innovative designs, sustainable practices, and a commitment to cultural authenticity, we aspire to expand our market presence beyond Santa Fe and become a national symbol of quality and style in headwear.

b. Where do you intend to expand to and why?

Camos Hogan™ Hat Company, Inc. plans to expand to the following cities.

  • Atlanta, Georgia
  • Memphis, Tennessee
  • Los Angeles, California
  • Washington, D.C.
  • Dallas, Texas
  • New York City, New York
  • Chicago, Illinois
  • Detroit, Michigan
  • Philadelphia, Pennsylvania
  • Houston, Texas.

We are expanding to these cities because these cities have a high demand for hats.

The founder of Camos Hogan™ Hat Company, Inc. plans to exit the business via family succession. We have positioned structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another without difficulties.

The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor. This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.

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How To Start An Online Hat Store

How To Start An Online Hat Store

When it comes to starting a hat business, you may find yourself in a place where you have to make some big decisions.

You may be asking yourself:

  • What's the first step in establishing my business?
  • How much will it cost to start my hat business?
  • How do I price my hat business?
  • How do I market my hat business?
  • ... so much more!

We walk you through all of the steps; from idea → starting → launching → growing → running your business.

The purpose of this guide is to act as an outline for the steps you'll need to take to get your business running successfully!

Start A Hat Business ➜ market size $1.71T avg revenue (monthly) $26K see all hat businesses ➜ starting costs $13.7K see all costs ➜ gross margin 40% time to build 210 days growth channels Publicity stunts business model E-Commerce best tools Instagram, Facebook, Shopify time investment Full time pros & cons 35 Pros & Cons see all ➜ tips 4 Tips see all ➜

💡 Introduction To Starting A Hat Business

How to name your hat business.

It's important to find a catchy name for your hat business so that you can stand out in your space.

Here are some general tips to consider when naming your hat business

  • Avoid hard to spell names: you want something easy to remember and easy to spell for your customers
  • Conduct a search to see if others in the space have the same name
  • Try not to pick a name that limits growth opportunities for your business (ie. if you decide to expand into other product lines)
  • As soon as you have an idea (or ideas) of a few names that you love, register the domain name(s) as soon as possible!

Why is naming your hat business so important?

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

It's important to verify that the domain name is available for your hat business.

You can search domain availability here:

Find a domain starting at $0.88

powered by Namecheap

Although .com names are the most common and easiest to remember, there are other options if your .com domain name is not available. Depending on your audience, it may not matter as much as you think.

It's also important to thoroughly check if social media handles are available.

As soon as you resonate with a name (or names), secure the domain and SM handles as soon as possible to ensure they don't get taken.

Here's some inspiration for naming your hat business:

  • Straw check availability
  • Type Hairstyle Pro check availability
  • Headset Spot check availability
  • High Haircut check availability
  • Concrete Crest check availability
  • Concrete Crownwork check availability
  • Protective check availability
  • The Crimson check availability
  • Cradle Detonating Device check availability
  • The Scotch check availability
  • OddHeadgear check availability
  • Detonating Device Trading Co check availability
  • WhiteHat check availability
  • Overseas Capital Co check availability
  • Style Hairdo Collective check availability
  • LacedHat check availability
  • Sun Helmet Spot check availability
  • Headgear Collective check availability
  • Gray Helmet Pro check availability
  • Lid Spot check availability
  • The Traditional check availability
  • Plain Jacket check availability
  • The Standard check availability
  • The Horned check availability
  • RoundCap check availability
  • Broad check availability
  • WoodenHeadgear check availability
  • Popular check availability
  • Appropriate Chapeau Pro check availability
  • The Bowler check availability
  • Wide Jacket Group check availability
  • Clean check availability
  • FantasticHeadgear check availability
  • Caps Group check availability
  • Headset Group check availability
  • Cervical check availability
  • TallCap check availability
  • Helmet Group check availability
  • Male Hair check availability
  • Crowned Beanie Collective check availability
  • Cradle Crest check availability
  • Man Headdress Trading Co check availability
  • Cab Cap check availability
  • Sombrero Place check availability
  • High Headgear check availability
  • The Little check availability
  • Wide check availability
  • Close Helmet check availability
  • Cradle Capitalization check availability
  • FittingHeadgear check availability
  • High Hair check availability
  • Overhead projector Headgear check availability
  • The Bowler Headdress check availability
  • Battered Hair check availability
  • Large Chapeau check availability
  • The Special check availability
  • Peaked check availability
  • The Yellow check availability
  • Scab Cap check availability
  • Fedora Co check availability
  • Hard Hairstyle check availability
  • Detonator Spot check availability
  • BatteredHat check availability
  • Pointed Beret Co check availability
  • Coonskin Crownwork check availability
  • The Grey check availability
  • Helmet Place check availability
  • Hermit crab Cap check availability
  • Concrete Chapiter check availability
  • The Straw Sombrero check availability
  • Red Caps check availability
  • The Straw check availability
  • High Headpiece check availability
  • The Shaped check availability
  • White Hat Trading Co check availability
  • Knee check availability
  • Beanie Co check availability
  • Detonating Device Collective check availability
  • Huge Hairdressing check availability
  • Huge Head check availability
  • Beret Place check availability
  • New Beret Spot check availability
  • Clean Cape check availability
  • SpecialHeadgear check availability
  • Shaped Chapiter Spot check availability
  • Tight Beanie check availability
  • The Tall check availability
  • Sun check availability
  • The Indian check availability
  • Huge Hair check availability
  • Fibrous Capital Trading Co check availability
  • Metal check availability
  • Official check availability
  • Pointed check availability
  • PlumedCap check availability

Read our full guide on naming your hat business ➜

Is The Hat Business For You?

Let's look at the pros and cons of starting your own hat business

  • Flexibility: One of the biggest advantages of starting a hat business is that you can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
  • Ability to start your business from home: It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
  • Little startup costs required: The cost to start a hat business costs significantly less money than most businesses, ranging anywhere from 12 to 27,209.
  • Rewarding work: Starting a hat business can be really rewarding and fun work. After all, you're bringing joy and excitement into peoples lives.
  • Crowded space: Competition is high when it comes to your hat business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
  • Finding the right supplier: Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.

Creating a successful hat business means that you will have the ability to sell, provide stellar customer service, communicate with vendors and motivate your team (even if it's down the road)!

Big Players

  • MLB Shop (23.3K Alexa Ranking)
  • Bongo Cat (92.3K Alexa Ranking)
  • for the latest news, jobs and real estate for Prague and the Czech Republic (114K Alexa Ranking)
  • Stetson (125K Alexa Ranking)
  • Salt Life (213K Alexa Ranking)

Small Players

  • Truffaux - Revenue $50K/month
  • Snappies - Revenue $2K/month

Search Interest

Let's take a look at the search trends for hats over the last year:

Brick & Mortar vs eCommerce Business Model

When deciding whether or not to start a hat business, it's important to first decide what type of business model you want (brick and mortar, eCommerce, or both)!

Here are a few things to keep in mind when considering a Brick & Mortar store:

Brick & Mortar Model

If you do plan to open a physical store, it's important that you find a spot in a high-traffic area. This is a great way to gain exposure for your business and also get new customers.

It's also important to consider the higher costs associated with operating a physical store (ie - employees, rent, utilities, etc) and the long days/hours associated with running a store.

The main benefit, however, is that customers love being able to see products in person. It's important to recognize that although some people enjoy shopping online, there will always be the shopper persona that likes to touch, feel, and see the product they're buying.

eCommerce Business

One of the main benefits of operating online is that you are exposed to the entire world, versus just one local area. Rather than depending on foot traffic, you have all the tools at your disposal to create exposure for your store online.

Additionally, there are much lower costs to operate an online store - fewer employees, you can operate from your home, and you get to create your own schedules (yes, holidays included!)

Although you are operating online and have the ability to connect with people all over the world, it's important to consider that you will need to invest marketing money upfront in order to promote your store to the right audience.

So, which business model should you go with?

Each model has their benefits, however, the consumer trends for hat business are shifting towards e-commerce businesses.

Learn more about starting a hat business :

Where to start?

-> How much does it cost to start a hat business? -> Pros and cons of a hat business

Need inspiration?

-> Other hat business success stories -> Examples of established hat business -> Marketing ideas for a hat business -> Hat business slogans -> Hat business names -> Hat business Instagram bios

Other resources

-> Profitability of a hat business -> Hat business tips -> Hat business manufacturers -> Hat business calculator

🎬 How To Start A Hat Business


Setting Up Your Hat Business (Formation and Legal)

When it comes to setting up your business, you may find yourself in a place where you have to make some financial and legal decisions.

The first thing you'll want to decide on is whether you want to be an LLC, S-Corp, or C-Corp.

These three options are found to be the most common when starting a small business, and all serve to protect your personal assets and also provide you with certain tax benefits.

  • LLC : All income and expenses from the business are reported on the LLC personal income tax return.
  • S corp : Owners pay themselves salaries + receive dividends from profits.
  • C Corp : C Corps are separately taxable entities that file a corporate tax return (Form 1120). No income tax is paid at the corporate level and any tax due is paid at the owners individual expense.

Depending on where you're conducting business, you'll also want to consider securing the proper permits, licenses and liability insurance.

Learn more about securing the right permits and licenses ➜

Need to start an LLC? Create an LLC in minutes with ZenBusiness .

Determine Which Business Bank Account You Need

There are hundreds of banks out there, and it can be overwhelming to find one that's right for your business.

Here are some factors you may want to consider:

  • Location - Is your bank close enough that you can easily make deposits or get cash?
  • Low Fees - Make sure to understand any and all fees associated with setting up and maintaining your bank account. Ask for a list - banks usually try to keep this hidden and in the fine print.
  • Online Banking Services - Make sure you can easily navigate through your online portal and you have easy access to everything you need.
  • Line of Credit - What do your options look like (even if you don't need this now, you may need this down the road).
  • Every bank has something that differentiates them from the rest, so make sure whatever that is applied to your needs and values.

Check out this list of the 13 Best Banks for Small Business in 2020 and what makes them so unique.

Revenue Expectations

We've interviewed several different founders in the hat business and asked them how much $ they're making today.

  • $24K/year in revenue
  • Sells hats.
  • Solo founder
  • $600K/year in revenue
  • Sells extraordinary hats
  • 3 employees

How Much Does It Cost To Start A Hat Business

If you are planning to start a hat business, the costs are relatively low. This, of course, depends on if you decide to start the business with lean expenses or bringing in a large team and spending more money.

We’ve outlined two common scenarios for “pre-opening” costs of starting a hat business and outline the costs you should expect for each:

  • The estimated minimum starting cost = $12
  • The estimated maximum starting cost = $27,209

Raising Money

Since the startup costs to start hat business range between $12 - $27,209, there are ways you can raise money to cover these costs.

Here are a few ways you can secure additional funding:

  • Launch your product on Kickstarter
  • Raise capital by asking friends and family
  • Apply for a loan
  • Find an investor!

Evan Waldenburg discusses how the $9K raised on Kickstarter got their business up and running:

We decided to do a Kickstarter to mitigate the need for investing a lot of personal capital or taking on debt upfront.

Our Kickstarter was by no means a smashing success, but we hit our goal, raised $9k, and it was enough to get the wheels going and move into production.

There are a million things I’d do differently or try to do better if I were to do it again. Sometimes when I start to look back at my Kickstarter I start to cringe, but hey, it got the ball rolling and I don’t think we’d be in the solid position we’re in now had things not gone how they went.

Of the $9k raised I spent about $3k to fulfill the orders placed through the Kickstarter as well as a little extra inventory. I used $2.5k to hire a Shopify developer to help build my store. I had worked with him previously for another online store initially found him on Upwork.

About 55% of the Kickstarter money came from Family and Friends so take from that what you will.

Design A Prototype

Turning your idea into a reality can feel like a daunting task - but it's critical that you have an idea of what your product will look like (even if it's just a sketch) prior to finding a manufacturer.

Here are some common ways you can design your prototype:

  • Draw Your Initial Design on Paper
  • Form pieces of fabric together
  • Consider Taking A Generic Product And Putting Your Own Brand On It
  • Try Making the Product Yourself
  • Consider Building A Prototype With A 3D Printer

To learn more about how to design and prototype a product, check out our latest guide here .

How To Find A Supplier For Your Hat Business

Here are the steps to consider when finding a supplier/manufacturer:

Know your design

One very critical step to finding the right supplier is having an initial idea of what your design/product will look like.

Sketching is one of the most simple ways to get started in the design phase.

What's great about sketching is that you can practically do this anytime, anywhere - even on the back of a napkin.

To get started, all you need to do is pick up a pen and paper and start drawing - or if you are working on a virtual/software product this can be a diagram that outlines the user interface or experience.

Decide your supplier type

You'll want to identify the type of supplier you are looking for.

Here are some questions you may want to ask yourself prior to searching for a supplier

  • Are you looking for a manufacturer to produce your product idea ?
  • Do you want to find a supplier that can simply purchase existing products for you ?
  • Do you want a drop-shipper to supply and fulfill orders?
  • Do you want a domestic supplier or an overseas supplier? Read more about the pros and cons of each here

Where to start your search

Once you have an understanding of what type of manufacturer/supplier will be best to bring your idea to life, there are several areas you can start your search:

Domestic Suppliers

Overseas Suppliers

Burly Vinson, founder of Snappies discusses the process of designing and prototyping his product:

Creating the initial prototype took a bunch of tinkering. I liked the idea of snapback hats, but I thought I could create something more comfortable than what was out there.

My first prototype was just a standard hat that I attached a piece of leather to and punched some snaps along the side. As simple as that sounds, it was harder than I initially thought. I had never worked with fabrics or leather - I didn’t even know what kind of materials to even start experimenting with.

In the end, I went to a local leather shop to find the right materials and ask around for tips. It was my first attempt at designing a physical product, but it proved the design could work. During prototyping, I was able to narrow in on what worked and what didn’t. How thick should the leather be? How many snaps are adequate for sizing? What hat sizes would fit the majority of my future customers? These were all questions I had to keep in mind while also creating something people would see and want to wear.


Once I was done successfully creating a rough prototype, I had to find a manufacturer. Because my hats are more custom than your typical hat, I initially had trouble finding a manufacturer. Domestic manufacturers were cost prohibitive and samples I received from overseas were lacking in quality. After speaking with and receiving samples from multiple manufacturers, I found one that met my quality standards.

A mistake I made early on was not being super granular with the design specifications. Assuming a manufacturer would use the correct materials or size it correctly cost me unnecessary sample expenses.

Some samples would come back with less-than-desirable leather or cheap metals passed off as Brass. I was only able to get a suitable sample after speaking with a manufacturer at length and using previous samples for reference.

Oska Truffaux, founder of Truffaux dives deep into the process of designing and prototyping their product:

I visited the local hatmakers, and after a few poor starts, finally found someone who would make a hat for me. It was rough, but everywhere I went people stopped and stared. I got used to people saying ‘great hat’. I started to take things seriously, did intensive market research, and finally worked out a plan.

You can become a world expert, in pretty much anything, in just a few years.

I would make only one hat, but it would be just right and would come in twelve different colors and weaves.

Being on extended holidays, we took our time and slowly learned how hats worked, what people liked, and most importantly, how to ‘see’ a hat.

Our first order was for 12 hats ($140), which we lost on a bus ride through the Amazon jungle. Truthfully our early hats were pretty odd. The process of learning how to ‘see’ a hat, took a while to refine. It is a subtle, delicate process of working with a very powerful and obvious clothing item. Like the cut of a suit, the subtle lines and details make all the difference in how it looks and performs.

In the early days it was obvious that most hats looked terrible, but working out why took a lot of practice. When we got it right, business flourished.

Strangely enough, after years as a hatmaker, I discovered that my grandfather was one too. He was making and distributing Stetson through New Zealand, and manufacturing hoods for the international hat trade. I believe that all the experiences of our ancestors are stored within us. My passion was born from an old ancestral leaning, that was waiting to be activated - and so it was.

Purchasing Inventory For Your Hat Business

When first starting out, it's important to start small with your overhead to get a gauge for what people want.

Just remember - if you order a line of items that don't sell, it's nearly impossible to recoup the money lost.

Buying the right inventory takes research and planning in order to get it right.

  • Identify your target audience : Identify the age, gender, annual income that you will be selling to. This is a defining factor in ordering the right inventory that will sell.
  • Research your competition : Conduct market research and identify the different types of styles, price points, and materials being used. This will help you see what's trending and ways that you can improve/stay ahead of the competition.
  • Create an inventory wishlist : Identify what you need for the launch of your business and create a budget that you will stay within. Remember, it's okay to start small.
  • Find a supplier Make sure to first compare prices and analyze different options.
  • Delivery timing : Schedule the inventory delivery to match with seasonality and trending buying seasons

Pro-tip: It's easy to become biased based on your own fashion preferences on what types of shoes/apparel to purchase. This is where a lot of fashion businesses go wrong. It's important to base purchase decisions on current buyer behavior, trends in the market, and specific to your niche.

Erin Hooley, founder of Bailey's Blossoms tells us how poor inventory projections led her to lose over $2M

When we first launched Peyton Bre we did so in a social or direct sales model.

Through poor inventory projections we were forced to change models but only after losing $2 million dollars.

It was a devastating time for us and one we were not sure we could survive.

I have since become very intentional about the way that we project our inventory needs and we continue to refine that quarterly and even monthly. We have created a KPI for the cost of goods sold to help us hold ourselves accountable.

Ultimately, the better we manage our inventory the less we have need to discount and the healthier our profit margin becomes.

This is, of course, a very high-level overview of the importance of inventory control.

To see the full breakdown on how to manage inventory, check out my guide over on my blog. .


How To Price Your Hats

One of the most challenging aspects to starting a hat business is determining how much to charge for your hats.

When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.

Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.

On the other hand, when businesses over-price , this tends to be just as damaging to the business.

When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.

Here are some factors to consider when pricing your product:

Understand your customer

It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:

  • Customer demographic: Age, gender, location, etc.
  • Buying habits of your customer: What they buy + when they buy
  • Level of price sensitivity with your customer

All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.

Understand your costs

When pricing your hats, it's critical that you first identify all of your costs and consequently mark up your hats so you can factor in a profit.

The actual cost of your hats may include things like:

  • The actual cost to make the product (ie. raw materials, supplies, manufacturer).
  • Shipping + overhead fees
  • Operating costs to run your business

You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.

Create revenue goals

When determining the price of your hats, you'll want to create goals for revenue + how much profit you want your hat business to make.

This process is simpler than you may think:

  • Think about your breakeven cost (by completing the above step).
  • Create a revenue goal based on your break-even cost
  • Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
  • Divide your revenue goal by the number of items you plan to sell

This figure will help determine your estimated price per product in order to meet your revenue goals.

Evaluate your competition

The last piece in determining how to price your hats is by simply looking at your competition.

The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your hats fits best in the marketplace.

All of these factors play an equal part in pricing your hats, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.

Lauren Costanza, founder of Bluminary provides us with a detailed spreadsheet of all of her costs associated with running her business:

I knew this would be a self-funded adventure, and I set aside $3,000. During the first three months, I had a detailed spreadsheet where I tracked where the money was going and what was going toward products versus researching and developing new products.

The spreadsheets involved columns and rows of numbers to craft a budget and gain an understanding of how much would need to be invested at each stage of the process - from gathering supplies to building a website, and shipping materials.


🚀 How To Launch Your Hat Business


Traditional Launch Strategies For Your Hat Business:

There are various different ways you can launch your hat business successfully.

Here are a few different strategies to get customers excited about your hat business:

  • Set up a Facebook page for your business. This is a great way to establish an online presence
  • Host an event in a fun location with drinks & food. This is a great way to get exposure in the local community.
  • Get Press! Pitch your story to the media and you may just land in an amazing publication
  • Live sales to get customers excited
  • Send a hand-written letter in the mail with a discount on your services to the local community/neighborhoods.

Cameron Manesh, founder of Cameron's Seafood was able to land in the New York Times just by sending a cold email:

I started calling all the large newspapers pitching their food critics, their startup business writers and even pitched the angle of immigrant-run companies.

My first hit was with the New York Times . "I googled “New York Times Food" and learned Florence Fabricant was their critic. I then googled “Florence Fabricant email” and asked her to sample our food.”

I read she is a stern critic so we were worried but to our surprise she loved the food and when the article came out we did close to $40,000 in sales in three days and could barely handle the volume. That was an intense week but made it happen.

To read the exact email we sent to get in the NY Times, check out the full story ➡️ here

To contact the press, I recommend:

  • Targeting macro press (i.e. USA Today).
  • Google indirect competitors or vertical companies (ie. Hello Fresh) to see who wrote their articles
  • Google the writers contact info and send an email introducing company
  • Offer samples, be personal, discuss your food, follow up!


Oska Truffaux, founder of Truffaux dives deep into the process of launching the business:

Returning to Australia in 2008, Imogen was heavily pregnant, and we placed our first big order. Drawing against our mortgage, we bought $15,000 of hats and waited patiently for them to come - delay, after a delay, taught us about the realities of working with 3rd world artisans.

When they finally arrived, it was Christmas eve. Two days later, we opened our first pop-up store in beachside Sorrento and began selling our creations. It was a crazy ride - we met so many people, learned how to style, reshape, fit, and sell hats - and felt incredibly supported by everyone we met. I refined the website, designed flyers, printed signs, and organized additional markets.

Our biggest lesson was that most people just want a simple good hat, that fits properly. Our initial product range evolved rapidly until three years later, we had more than 150 models and 5 stores on three continents.


There are various different marketplaces that you can effectively sell and promote your hat business, whether that's local or online!

Here are some of the most common ones:

  • Your own website! Shopify is known to be the best for e-commerce stores
  • Local places! Gift shops, farmers markets, festivals, grocery stores etc
  • Etsy - E-commerce website for craft supplies
  • Craft is Art Marketplace to buy and sell handmade crafts & fine art
  • Aftcra Online marketplace where you can buy and sell handmade products
  • Storenvy Marketplace for authentic brands

Make Sure You Get The Package Design Right

The way you package your hat business is often the first impression your customer has - so it's important to get it right.

You may want to ask yourself these questions:

If my product is on a shelf next to hundreds of other similar products:

  • Will my hat business stand out?
  • Will the branding/packaging create a connection with my customer, and hence, lead them to buy?

There are hundreds of tools you can use to help with packaging and design:

  • Canva - Allows non-designers to create beautiful Instagram/Pinterest posts, flyers, business cards, etc.
  • Stickermule - High quality custom stickers you can include on or in your packaging.
  • Noissue - Custom tissue paper and compostable mailers
  • Rollo Label Printer - A great tool to print all shipping labels at home

Consider Selling On Amazon

In addition to selling your products directly on your site, you may want to consider selling on Amazon to reach a wider audience and attract new customers.

Here are some pros and cons of selling on amazon:

  • Easy and seamless process to get your product listed on Amazon
  • There are roughly 100 million thoroughly committed prime customers, so you're bound to tap into new business
  • Can help grow your business exponentially and reach new audiences
  • You may encounter some "copycats" and counterfeit products
  • Amazon owns the relationship with the customer (you lose control over product reviews + customer service)
  • If you already have a low-markup, amazon may not wrth your while and you could end up losing money
  • Commissions and listing fees are high - it's easy to lose control of your offering

Follow these instructions to get your product listed on Amazon or check out the video below on how to get started:

Cory Stout, founder of Woodies ($250K/mo) provides us with specifics on how to rank better on amazon:

Our main product is walnut wood sunglasses that I sell for $25 on Amazon and

I dedicated myself to becoming an Amazon expert. I listened to all the podcasts and read all the blog posts I could find. Shoutout EcomCrew I took the basic fundamentals that are out there and I added a couple of my own twists.

Amazon brings me, 100 brand new customers, every day for very little acquisition cost. If I tried that on my own, it would take a TON of work and it wouldn’t be nearly as effective as Amazon, so I took the easy road on this one.

Here's an article I wrote on how to rank better on amazon (30+ Tips):


  • Beautiful images (minimum 5 images) especially lifestyle images I use for product photography (hey Ken!)
  • Keywords in your title (but it still needs to sound human)
  • Competitive price (contributes to high conversion rate)
  • NOT having 1-star reviews
  • DON'T STOCKOUT: it's such a killer and if you DO stockout, definitely DON'T raise your price right before you do, if anything LOWER your price for the last 10-20 units before you stockout, each ASIN has a 'memory' for when you do get back in stock so that will help you regain ranking quickly
  • DON'T VIOLATE AMAZON TOS: just don't
  • Perform QC on your stock before you send it in (I sent in a wrong box once and I had to 'remove' over 3,000 pieces so I could sift through them and remove the 150 contaminated pieces 0/7 would not recommend

4/5: Pretty Friggin Important

  • Minimum 10 5-star reviews (do this before you do anything below this)
  • Well optimized PPC campaigns (could do a whole post on this, keep ACOS under 40%) here's a screenshot of some of my campaigns I use a combination of manual campaigns with exact phrases and high bids...and auto campaigns with a broad range of products and very low bids
  • Turning on FeedbackGenius for auto review requests (it's not as good as it used to be, but it's still worth it)
  • Get a trademark and get Brand Registry, this protects you from hijackers and other unscrupulous sellers
  • Quick response to customer messages (under 12 hours) here are my stats my mom does all my customer service "Employee of the Year" status
  • Drive outside traffic (amazon loves outside traffic because they don't have to spend so much to acquire customers) Facebook, Instagram, and Google Adwords are the usual suspects
  • Use ocean shipping to save mucho $$$ on unit costs (use flexport)

Read more about amazon tips here .

Build A Website

Building a website is imperative when launching your business, and with the right tools in place, this can be a simple task to check off the list (without having to hire someone).

  • Pick a domain name that's easy to remember and easy to type
  • Choose a Web Hosting Plan (ie. Shopify, Squarespace)
  • Make sure you choose the right theme and design
  • Implement the proper page structure (ie. about page, contact page, pricing etc)

To learn more about how to build a stellar website with little stress, we give you all the details on this step-by-step guide .


Shopify is one of the #1 leading platforms for e-commerce businesses.

Here are some of the main reasons most e-commerce businesses are using Shopify:

  • Geared towards supporting store owners. Provides a simple way to launch and manage your online store
  • Customer support is off the charts (live chat)
  • Easy to use - You don't have to worry about the technical side
  • The design is clean and mobile-friendly. There are also hundreds of templates you can use.
  • Easy integrations and additional channels (ie. Amazon, email marketing integrations, Facebook, etc).
  • Basic Shopify: $29/month
  • Shopify: $79/month
  • Advanced Shopify: $299/month

Success stories:




The simple way to tackle the complexity of selling online

BigCommerce, a leading ecommerce platform, has everything you need to launch and grow your online business. You can get started quickly with a drag-and-drop visual editing tool, and sell multi-channel on social media and marketplaces such as Amazon, eBay, Facebook, Instagram, TikTok, Walmart, and more. BigCommerce enables you to build a beautiful online storefront that caters to your unique business needs and is designed to jumpstart your business growth from your very first sale onwards.

  • Standard: $29.95/mo
  • Plus: $79.95/mo (most popular)
  • Pro: $299.95/mo
  • Enterprise: Contact sales





Once you have chosen the domain, web hosting, and platform, it's time to get started with the design phase.

Themes are a great way to produce the fundamental style and identity of your website - this includes everything from your font design to your blog post styles.

One of the best ways to get started is to simply explore the various themes (free or paid depending on what you're looking for) and test them on your site.

If web-design really isn't in the cards for you, you may want to consider outsourcing a web designer to help bring your vision and brand to life.

🌱 How To Grow Your Hat Business


Improve your SEO

SEO is not just about driving traffic to your site, it's about driving the RIGHT traffic to your site , and ultimately, converting leads into customers.

One of the most important aspects of SEO is understanding what your customers are searching for, otherwise known as "keyword research."

Here are some tools that can help you choose the right keywords for your hat business.

  • Google Ads Keyword Planner invaluable for discovering search trends.
  • Google Search Console is very helpful once your website is up as it shows you what words/phrases are generating traffic.
  • Ahrefs and SEMRush are paid tools that allow you to look at results of your competitor's website.

Publish Great Content

Finding keywords is an important piece of the puzzle, but Google also ranks your site based on the actual content you produce, as this is what your customers are reading and engaging with.

There are various different "forms" of content that you may want to consider diversifying on your sites, such as blog posts, articles, studies, and videos.

So let's discuss what google considers "good content:"

  • Length - This will vary depending on the page, however, generally having a sufficient amount of content helps search engines recognize that your site is a good source for a specific topic
  • Engagement - The longer people stay on your website to read your content, the higher Google will rank your website. It's important to have informative and "thick" content that keeps people reading
  • Avoid Duplicating Content - Google will recognize this and may consider your content to have low value
  • Ensure pages load quickly - This will also help with engagement and time spent on your website
  • Shareability - Create content that people want to share, and is easy for them to share, especially to their social media accounts (ie. "click to tweet" is a great example of this).

Another element of creating good content is creating consistent content.

If (and hopefully you are) publishing content frequently, it's important to stick to a schedule - this helps build brand trust and easy user experience with your customers.

Planning out your content with a content calendar is key to staying consistent.

Here are a few great content calendar tools that can help you:

  • If you prefer to keep it simple, your average spreadsheet is just as useful!

Backlinks are an important piece to SEO, as they allow for other websites to link to your content.

Search engines recognize that other sites are essentially "verifying" your content and essentially rank you higher because of this.

Of course, some links are more valuable than others and can affect your site in different ways.

For example, if a highly valuable and credible site like the New York Times links to a page on your website, this could be remarkable from an SEO perspective.

Aside from organically getting mentioned from other sites, there are other ways that you can increase and earn backlinks:

  • Create infographics with relevant data that people want to share
  • Promote your content on different sites/look into "guest blogging"
  • Contact influencers/journalists/bloggers and ask them to mention you!
  • Write testimonials for other sites in exchange for a backlink
  • Leverage existing business relationships

Learn more about the fundamentals of SEO ➜ here and check out Neil Patel's 3 Powerful SEO Tips below

Jeff Phillips, founder of Grown Eyewear discusses the importance of SEO

We have played with running ads and retargeting and find that most of our customers are coming to us organically, we have the unique opportunity to keep ad costs minimal.

This works just fine for us, so we keep focusing on SEO and allowing our potential customers to find us, rather than trying to throw out a wide net. That would cost a lot and let’s be honest, not everyone wants wood or bamboo sunglasses!

Specifically, we make sure we know what people are searching for. In Australia for example, potential customers search for ‘wooden sunglasses’ while in North America ‘Wood Sunglasses’ is used as the search term much more.

This kind of understanding of our keywords only comes with time and research, and it does change also! We apply the keywords to the site in an organic and non-forced way by integrating into descriptions and page names.

While this may seem like SEO 101, there is an art to it and making sure you aren’t too heavy on your keywords or placements.

Take a chance and follow your gut. If you have an idea and you really do like it, chances are other out there will too. Go for it!

Build A Blog

One of the most effective ways to build brand awareness and grow your business is through consistently blogging.

We've outlined some useful tips for you to consider when creating content:

Consistency and Quantity

Quality is important, but it should be the standard for any content you publish.

What’s more important is consistency and quantity.

Consistency is as simple as committing to publishing and sharing a certain number of posts per week. For me, that’s three per week right now.

This kind of commitment is key, because one day, a random post will blow up, and you will have never expected it.


The easiest mind trap is to think "I’m posting too much", and “I need to give my readers/audience/this platform a break”.

This is nonsense.

There is no such thing as oversaturation. Well, there is, but it is just someone else’s opinion.

For every person that tells you you are posting too much, there is another person that wants even more of your content.

You should ignore people’s opinions on how much you post.

Patience & Persistence

Keep posting, keep trying, and keep putting out good content on the regular. Your time will come, and when it does, it will change everything.

The only thing you have control over is your content.

You can’t control how people will react to it. You can’t control pageviews, likes, or shares.

So the only metric you should focus on is how much content you can put out in a week, month, etc.

Where to share your blog content

Mailing List

I know it sounds obvious, but the best places to share your content is on your mailing list. It is guaranteed traffic and it is a great way to get rapid feedback from your most loyal readers.

Send newsletters often. I have done once a week since starting, and I’m moving to twice a week soon.

Work on increasing your mailing list as well. Look into ways to increase your conversion rate to your mailing list. I added a flyout popup thing to my site and now I’m collecting ~30 emails per day.

An email newsletter is one of the most powerful assets you can have and it is worth its weight in gold.

Reddit is one of my favorite places to promote content.

It is a very scary place because you will often get banned or heckled, but it can really pay off.

Create social media accounts for your blog, the main ones I use:

Twitter Facebook Instagram LinkedIn

Set up Buffer and share all of your blog posts to all of your accounts. All of these little shares really do add up.

Automate this as much as possible. I automated all of my social media for Starter Story.

Facebook Groups

When I started out, I put together a spreadsheet of relevant Facebook groups for my niche, and I would post to these groups whenever I had a big story I wanted to share.

Grow Your Email List

The more engaged list of emails, the more engaged customers, which ultimately leads to more sales.

One of the best ways to start growing your list is by providing your customer with something free (or discounted) in return.

This could also be anything from:

  • Fascinating case study
  • Video series
  • Free week of the product
  • Discount on the product

Learn more about how to grow your email list and improve email marketing ➜ here .

Alex Nerney, founder of Create and Go discusses how the key to growing your email list is through your email opt-in:

Along with being transparent, we put a lot of emphasis on building an email list. We knew the power of email marketing from our first blog and by collecting emails, we were able to really connect with our audience and build trust with them before ever promoting our products.

The biggest factor for growing our email list was finding the perfect email opt-in. By offering something to your audience, you’re able to entice them to sign up for your email list.

We offered a blogging bootcamp and not only did it serve as an awesome list builder but it also gave people a taste of what it would be like to learn from us. launch, what has worked to attract and retain customers?


Improve Your Email Marketing

Different types of emails

Here are the most common types of email campaigns you can send to your customers and their benefits:

  • Welcome emails - the perfect way to provide information from the start with a clear CTA. Make sure to tell your customer everything they need to know about your product or service.
  • Newsletters - a great way to give customers updates or send out your latest content
  • Product launch emails - the quickest (and easiest) way to increase sales is by selling to current customers. Make sure they're the first on the list to know about your new product
  • Promotional emails - promote discounts, deals coupons etc. Try and make this feel exclusive and for a limited time only
  • Abandoned cart emails - give your customers a reason to complete their purchase!

Here's a great resource for finding curated email designs, for all types of email campaigns!

Advice On Newsletters From OceanZen

Once launched, I thought all of my bikinis would just sell… well they didn’t.

I didn’t have a strong way of getting my product out there in the world, and I also didn’t understand influencer marketing at the time, no marketing experience or marketing budget.

We didn’t really understand the importance of having a newsletter list until recently, and now with Instagram changing their algorithm, it’s the best way to get your brand/product direct to your customer, literally straight to their mailbox.


Social Media Advertising

Social Media Advertising is one of the leading ways to get the word out when it comes to hat business.

There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

Let's talk about a few of the main platforms and what makes them unique:

  • Facebook Advertising - more than 2 billion monthly users. Facebook is the best for lead generation + capturing email addresses for e-commerce businesses.
  • Instagram Advertising - approximately 500 million monthly users and has a higher audience engagement rate than any other platform. Instagram ads are best for linking to a product page or landing page and reaches the 18-29 age group most effectively.
  • Twitter Advertising - Small businesses typically use twitter ads to drive brand awareness, but the platform is meant more for organic engagement (and is not as heavily used for paid advertising)
  • Pinterest Advertising - 175 million monthly users and most effectively reaches the female audience. Pinterest is great for promoting products without "promoted". The promoted pins have a way of blending right in.
  • LinkedIn Advertising - 227 million monthly users and is geared towards the B2B market and generates the highest quality leads. Great platform for recruiters, high-end products and services that will help businesses

It's important to first define your goal/objective so that you don't waste time and money into the wrong platform:

Here are some different questions to ask yourself as it relates to your goals:

  • Do I want to simply drive brand awareness?
  • Do I want to drive users to my website to gather information?
  • Do I want to increase sales and get my customer to take action?

From there, choose the platform that targets your audience best and start experimenting!

Learn more about social media advertising ➜ here .

Consider Working With Instagram Influencers

Partnering with like-minded influencers (within your industry) is one of the most effective ways to grow your social media organically.

Industry influencers already have an established and loyal following. With one post, your product immediately establishes a connection with a brand new audience. It's that powerful.

When finding influencers to promote your product, do your research and make sure that their following will actually be interested in your product.

It's easy to be blinded by any influencer with a huge following, but if those followers don't resonate with your product, there may not be any value there... so make sure you do your research!

Evan Marshall, founder of Plain Jane discusses how "micro-influencers" have impacted his business:

Influencer marketing has been huge for us. Our approach is pretty simple. We give out samples of our products and ask people to post about us on social media aka a micro-influencer strategy.

We really like this approach because we get authentic stories and content. We cannot really control the messaging so the product has to speak for itself. We don’t really take product photos at all. Our customers take the photos and we ask to reuse them.

With any influencer strategy, you have to be very sure you’re targeting the right people and engaging with them. You can make sure you’re targeting the right influencers by looking through their posts and then looking through the profiles of their engaged followers.

It takes more time per influencer but the payoff is certainly worth it. Make sure their followers look like your existing customers.

It takes a ton of time and work to grow a social media following this way but it’s worth it. Other accounts have tried to grow themselves through botting or other manipulations. As a CBD company, we didn’t want to give Instagram any reason to shutdown our account so we’ve done everything through content and real engagement. It’s not magic to make this happen. You just have to post consistently and then reply or like every single comment you get. It takes months but it works

🏃🏼‍♀️ How To Run Your Hat Business


How To Retain Customers For Your Hat Business

Retaining customers is one of the most effective ways to grow your hat business.

Oftentimes, it's easy to find yourself focusing on generating new customers, vs retaining your current ones.

Look at it this way - you are 60-70% more likely to sell a new product to an existing customer than you are a new customer.

That's not to say that finding new customers and revenue streams is not important, however, the easiest (and most inexpensive) source of new revenue is right there in front of you.

Here are some ways you can retain customers for your hat business:

  • Responding to comments on social media
  • Send discounts (or freebies) to loyal customers
  • Provide valuable content, for free
  • Write a hand written thank you note
  • Provide awesome customer service and build relationships with customers

To find out more tips and tricks on retaining customers, check out this article ➜ here

Burly Vinson, founder of Snappies dives deep into the process of attracting and retaining customers:

My first customers came from Instagram. I didn’t really do anything crazy or out of the box here. I’d share photos of my products, interact with early fans of my page, and try to like or comment on people who I thought were interesting.

Slowly but surely, fans - and customers - began to grow. Instagram is a great platform to get exposure, but these days it’s really hard to stand out. Eventually, it’ll end up like Facebook, where organic reach is virtually killed.

I would have started sooner. They say the best time to plant a tree is 20 years ago, and the second best time is today. I believe the same goes for creating a business.

My main source of traffic and customers comes from Facebook ads. For visual products, I think it’s the cheapest and most effective way to get your brand out there. It takes a lot of tweaking, but once you have something that works, it’s worth it. The key is following the numbers. The devil is in the details. Conversion rates, impressions, relevancy scores, etc are all things you must track constantly. If there’s one thing I’ve learned from Facebook ads, it’s that just because an ad worked in the past doesn’t mean it’ll work indefinitely.

My other piece of advice with Facebook ads is to create warm audiences instead of cold ones. Instead of targeting people based on interests, create lookalike audiences based off of previous customers. Set up retargeting campaigns for website visitors. If you take this approach, you’ll have higher conversions at a cheaper cost.

There’s already a lot of really useful and free guides online for how to tackle creating ads. I would avoid paying for any class or “guru”. Just throw something out there and see what sticks.

Provide Great Customer Service

Providing exceptional care and creating relationships with clients is a great way to build your reputation and retain customers.

Whether you are an online business or a physical business, it's highly important to communicate with customers and make them feel like they are the priority.

Just remember: customer service represents your brand, values, vision and YOU as a person.

Customer service is huge for us. Like I talked about, building a community has been one of the best bi-products in the shop.

We want everyone to feel loved, cared for, and appreciated.

If we have a customer that comes in quite a bit, we will begin to notice what they buy and reach out to them if something new comes in if we think they will like it. We also try to call people by name and greet them as if they were entering my home, not just the shop.

Another great way we retain customers is through a loyalty point system. When a customer gains enough points through their purchases, they are rewarded with a discount. It’s our way of saying “thank you” for having them be a great customer.

Diversify Your Product Line

Adding new products to your business is a great way to expand into new markets and grow your business.

It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.

Here are some reasons you may want to considering adding/diversifying your product

  • Meeting the needs of your customers
  • Establish yourself as a top provider in your industry and stay ahead of the game with competition
  • Resistance to downturns/trends fading
  • Create new revenue streams

Diversifying Product Example: Joah Love

The future for JOAH LOVE is bright! Customers have been telling us that they’ve been coveting their kids’ wardrobes for years, and this season, we’re going to make a collection just for them with the launch of a new line for adults.

It will include Mommy + Me and Daddy + Me collections, complementary clothing for parents and their kids.

We’re also in the early stages of exploring clothing options for children with special needs. There’s growing demand for sensory-sensitive apparel to help outfit these children and support their parents, and we’re excited to reenvision how our incredibly soft materials can help these families.


We put together the best resources on the internet to help you start your hat business.

  • Platform tools such as Shopify
  • Email tools such as MailChimp
  • Social media tools such as Facebook , Instagram or Twitter
  • Advertising tools such as Facebook Ads
  • Analytics tools such as Google Analytics
  • Productivity tools such as Dropbox
  • Payments tools such as Paypal , Shopify Payments or Amazon Payments
  • How To Start A Business You Love And That Loves You Back: Get Clear On Your Purpose & Passion (Part Of The Love-Based Business Series)
  • Starting A Business All-In-One For Dummies

Web Resources

  • How To Start Your Own Headwear Brand - Acme Hat Co
  • How To Start A Hat And Cap Business
  • How I Started A Hat Company
  • How To Start A Clothing Brand - Hat Embroidery

Case Studies

  • Reaching $2,000/mo With a Comfortable, Environmentally-Friendly Hat
  • How We Created A $150K Panama Hats Brand While Traveling The World
  • 1,000+ Best Business Names For Your Hat Business 1 of 12
  • 42 Trending Hat Businesses [2023] 2 of 12
  • 73 Marketing Ideas For A Hat Business (2023) 3 of 12
  • 4 Tips For Starting A Successful Hat Business (2023) 4 of 12
  • 100 Best Instagram Bios For Hat Business In 2023 [+Ultimate Guide] 5 of 12
  • Hat Price Calculator: How To Price Your Hat Business? 6 of 12
  • 7 Hat Business Success Stories [2023] 7 of 12
  • Top 100 Wholesale Hat Suppliers 8 of 12
  • How Much Does It Cost To Start A Hat Business? (In 2023) 9 of 12
  • 35 Pros & Cons Of Starting A Hat Business (2023) 10 of 12
  • How Profitable Is A Hat Business? (Updated for 2023) 11 of 12
  • 1,000+ Best Hat Slogans & Taglines [2023] 12 of 12

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These aren’t just case studies - they are real stories, from real founders who share their most intimate details with you - down to the exact amount of money they are making.

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Our 4,418 case studies break down these exact questions. Every industry, trend, and how much money you can make.

You’ll realize these people are just like you - and that, deep down, you can do it too.

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  • Hats Making Business

Hats and Cap Making Business | How To Start a Hat Making | Make Your Own Hat |

Hey! Are you looking forward to diving deep into the hats and cap making business ? Do you feel passionate enough to move ahead with the business and make full-time handsome revenue?

There persist a long-term business scope in this business as the caps and hats have become essential outfits for all the age group people. No matter whatever is the age of the individuals, it can be worn to define the personal fashion statement. The initiative of the business can obviously be long-lasting owing to the increased market demand and the inclination of the people towards this amazing fashion outfit. 

However, the business requires in-depth market research processes along with the silent investigation of the competitor’s market. Accordingly, it is needful to decide the business niche with the least competition, least investment, and manpower requirements, as well as short term business growth. The article hereby explains the best suitable criteria for the same along with the requirements and business equipment. 

Hats and Cap Making Business

Requirements Involved in Hats and Cap Making Business:

Proceeding further towards getting deep inside the business, it is mandatory to continue your full-time day job. Even after having sufficient business understanding, capital investment is mandatory to initiate the business flow. It is advisable to keep on working to continue generating the revenue to invest in this business. 

Business Research :  <<<< Read More

It is mandatory to do adequate market research and choose an appropriate niche with the least competition and great profit prospects. Consider the scope of your newly launched brand among the others in the market, choose the design accordingly, and start moving ahead slowly. 

Quick domination in the business will never be fruitful for the long term. It is better to go ahead by choosing the ongoing trends, understanding the people’s priorities, and launching the caps and hats at regular intervals. The customized outlook and printing process will also work to mobilize the fashion trends. 

Design Consideration :

It is better to visit the local cap stores, and stalls to get a complete idea about fashion identification and product management. Moreover, it is advisable to align the business online by launching a well-set eCommerce store or collaborating with any of the already established portals. 

Applying for a Business License :

In order to get full-fledged towards the cap manufacturing business, it is mandatory to apply for the trade license and get a complete idea about the taxation related procedures. The accountant service can even be taken into consideration for getting an overview of the same. The tax consultants will then be liable for applying with needful procedures and you can be free from all such hassles. 

Creative and Catchy Logo Creation :

One must expose in-depth creativity prior to designing the company logo. It must be unique, catchy, and creative with the endorsement of the company’s brand. Ultimately, it will be the business brand image for advertisement and other procedures and need to fulfil the expectations. 

Exploring the business source suppliers for hassle-free manufacturing :

The identification and involvement of the source supplier matter a lot to fulfil the purpose of stock manufacturing. These resources help flourish the business in the shortest time with the least capital. One such source supplier in terms of caps and hats manufacturing business can be the printing company. These will be helpful in the customized production of the stuff at affordable pricing. 

Considering the implementation of the online store :

Either the business concerns the smaller or the bigger shopping stores, it is vital to expand the customer’s reach via the online shopping portals as well. You can be able to implement a range of marketing strategies with the online presence and let the customers approach the product. Even the business founders can share the products via social networking platforms, and customer forums for enhanced sales. 

Proper Product Advertising :

After setting up the initiatives, it is mandatory to advertise the product to attract the global vision of the purchasers from all around the world. Product sharing procedures via Facebook, Instagram, Twitter, and own personalized blogs matter the most for increased business sales. It is even feasible to start a YouTube channel and initiate the product advertising processes via informative videos. 

Setting up the product distribution channel :

It is feasible to implement the product distribution channels and employ skilled manpower as well to ensure product sales processes. There must be a prerequisite in the manufacturing, advertising, and distribution prospects for achieving the benefit targets. An adequate collaboration among the manufacturer to the distribution network will establish the increased product sales and added business revenues. 

Bank Account :

It is mandatory to have a business bank account to collect business revenues. Nowadays, UPI payments are also overtaking the market and the established connection with the said account is vital in this regard. Finally, the entire collection of the revenues needs a dedicated bank account,  and it must be fulfilled. 

Get to Know more about Hats and Cap Making Business:

How to Select the Machine Model <<<< Read here

How to Start A Stitching Business With No Money <<<< Read here

Hats and Cap Making Equipment Requirement:

It will depend upon the cap product you select for the manufacturing since there are many styles available in the market, such as regular fabric cap, hats and surgical deposable caps, however, you will have to pick up the item according to the market demand else you will struggle to promote or sell them.

  • Hat Blocks will be the vital equipment to provide proper shape to the caps or hats during the blocking process.
  • Steam Iron  is another tool in the manufacturing process to provide needful steams for blocking the fabrics of the cap.
  • Dressmakers’ tape  will be necessary for drawing the cutting lines in the fabrics during the cap measurement processes. 
  • Fabric Scissors and Cutting Machines will be used in cutting the fabrics and using the same when necessary.
  • Express Knitting Machine.
  • Industrial Sewing Machines and other related tools of different kinds will be vital during the caps/ hats manufacturing processes. The tools will include pins and pliers, cutters, needles of different pointing ranges, and others. 
  • Threads  will obviously work out for sewing necessities when necessary, depending upon the colour of the cap fabric.
  • Embroidery Machine for Cap. 
  • Millinery wire  is used to strengthen the edges of the brim and give the hat a structure.
  • Buckram is used in millinery. Buckram is a stiff fabric that gives the hat shape.
  • Hat Pins : Hatpins hold the hat in place on the head.

It is depending on the type of cap or hat you are planning to make accordingly the specific tools and machines will be required.

For example, if you would like to make a knitted hat or fabric material kind of cap, you may need a needle and thread-involved machine or tools.

If it is about a brimmed hat, you may need also wire for the brim.

Focusing Global Market to Start the Business:

After following the needful processes, this business will definitely cater to the requirements of the global business market. The best strategies will let the business flourish in no time with continued business revenues on a regular basis. Go ahead with the business, implement the strategic business planning, and get ready to multiply the business profits. 

Conclusion :

To sum up, the hats and cap making business  are worth to establish in the increasingly competitive scenario. The needful investment of the business strategies will world out to make it successful in the least possible time. The one-time purchasing of the equipment and machinery will adhere to the necessities without any further hassles. Much equipped the business ethics more will be the profit for added satisfaction.

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How To Develop a Branding Plan (With Templates and Examples)

January 14, 2022 (Updated: May 4, 2023)

white desktop with keyboard and orange book with the words brand identity on the cover in black lettering

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What Is a Branding Plan?

Is branding important, branding plan vs. business plan, 6 types of branding, how to create a branding plan, 5 sources for branding plan templates and examples.

Branding is a way to set the foundation for a positive business reputation. Learning how to develop and market your brand can help sustain your company and grow your audience so you can do bigger things in the future. On average,  it takes five to seven impressions for people to remember your brand , so creating a branding plan can help make sure you execute certain steps to get as many people to notice your company as possible.

A branding plan is a document that lists the important aspects of your brand identity and how that affects the public perception of your company. It outlines your brand strategy and serves as the foundation and measurement for evaluating all marketing materials to see if they fit with the image you’re trying to make for your company. The branding plan includes not just the visual aspects of the brand like the logo and colors, but information like:

  • A clear description of what your brand represents
  • Consistent brand messaging for audience communication
  • Attainable goals for brand reach and recognition
  • Executable marketing strategies to use to reach your brand goals

Yes, creating a brand that’s consistent, unique, and authentic can separate your business from its competitors. It gives customers a way to connect with your organization beyond the surface level, especially if your brand values align with their personal ones. There are three core components to address when developing a branding plan and strategy. They include:

  • Purpose:  Why your company exists and what services you provide
  • Consistency:  What allows your brand to meet company standards every day
  • Emotions:  What connects your brand to its customers and how you can improve that relationship as your brand grows

Branding plans and business plans can work together to create a roadmap and outlook for your company, but they do have some differences. Branding is all about your company’s reputation, so a branding plan is more concerned with how the public perceives your company. It cares about your messages, your aesthetic visuals, and your company values.

These things also factor into the business plan, but that one has more data about what you may consider traditional aspects of company planning, such as financial information, overall company goals, and staffing or location concerns. It’s difficult to have one type of plan without the other. You need the business plan to make sure the things you need to do in your branding plan are workable. You need the branding plan to execute what you’ve set out in the business plan.

Branding isn’t a single strategy or plan that you can follow and automatically get results. It’s a series of deliberate choices you make to portray your company to the world, and it all depends on your unique company. It’s important to learn about different branding you could engage with to see which one fits your purposes best. You may even find that a combination of some of them may work for your unique purpose. Branding you can use includes:

1. Personal Branding

You may use personal branding to market yourself. This is a popular choice for influencers, public speakers, or others who make their living from turning themselves or their skills into a service. Personal branding is then crafting your public persona for your services. Like other types of branding, it can include the visual aspects of choosing fonts, colors, and logos for your website and choosing ones that reflect who you are and what you do.

2. Product Branding

Similar to personal branding, product branding is marketing your product as unique from others in the market. Consider the potato chip aisle in the grocery store. Essentially, everything there is the same: fried snacks. So what influences your choice when shopping? Probably brand loyalty first, if you already have a favorite. But if they’re out of your favorite, how do you pick a substitute? This is where product branding works. Concepts like color psychology and consumer science may be helpful when engaging in product branding.

Related:   Can Science Affect Your Content Marketing Efforts?

3. Service Branding

Unlike product branding, which focuses more on looks and what’s visually appealing to the customer, service branding may put more attention on what a brand can do for the customers. Take air-condition repair companies, for example. They all do the same thing and there are probably many of them in the same area.

So how do people choose? Usually by what extras or benefits they can get. This is where you focus on what makes your company different from others. Do you offer free estimates? Maybe you work off hours for people that can’t be home during the day. Highlight these attributes in your service branding.

4. Retail Branding

This type of branding focuses on the aesthetics of a brick-and-mortar store. The key is the interior design of the building, from the layout, lighting, decor, music, and displays. The idea, especially for businesses with multiple locations, is to make every location look the same so you instantly know where you’re shopping or visiting when you step inside. This is popular for many retailers. For example, the preteen clothing store Limited Too used dim lighting, flowers, bold colors, and lots of glitter in its retail branding.

storefront of a limited too location within a shopping mall

Image via  Sourcing Journal

5. Geographic Branding

Geographic branding is important if you can tie your business or cause to a geographic location. Pittsburgh brands, for example, use this type of branding to the fullest. All the major sports teams use the colors black and gold, which people associate with the city. The local amusement park,  Kennywood , also uses those colors in its logo. Steel and bridges are also two other popular branding concepts in the area. Geographic branding is important for tourism-type businesses and franchises that start in one location and expand to new ones.

black and yellow kennywood park arrow logo

Image via  Kennywood

6. Corporate Branding

Corporate branding is marketing the organization itself as a commodity. This is popular for many business institutions, like marketing agencies or banks. It aims to share the most important information about the organization, such as the mission and values, price point, and exclusivity for those who use or partner with the group.

Use these steps to create and develop your company’s branding plan:

1. Review the Essentials

Knowing some essential information about your company, brand, and customers can help you create the most effective and targeted plan. These areas include:

Why does your business exist? What do you want people to know about your company and brand? How can your brand influence people’s lives or help them solve problems? Understanding why your brand exists and where it fits into the market can give you important information to influence all your marketing decisions.

What are the core values of your company? What adjectives or attributes do you want your audience to associate with it? You can identify these from your mission statement or other company documents, such as the employee handbook.

Target Audience

Who’s buying from or engaging with your company? Why do they come to you over the competition? What can you learn about them that can influence your branding and marketing decisions? Understanding the people that make up your target audience as a collective and as individuals can help you make branding decisions.

2. Create Customer Personas

Customer personas or profiles are  fictitious representations of potential customers , those most likely to buy from your brand. Companies create personas to get a better understanding of the individuals who seek their products and services, on a more specific level than general demographic reports provide. They often target the “ideal” customers for a brand. Information to collect about your general audience to develop personas includes:

  • Geographic location
  • Household income
  • Hobbies and interests
  • Charity sympathies
  • Reasons for purchasing your product or using your services
  • Intentions for using your products or services
  • Frequency of purchase or use
  • Locations of online activity

3. Do Competitive Analysis

It’s important to learn who you’re going up against in the market to understand how to make your brand different, why people want to come to you, and what you can stress to make them realize it even more. Things to consider when conducting a competitor analysis include:

  • Who are your direct competitors?
  • What elements do they use in their branding, marketing, and advertising?
  • What’s their messaging?
  • Are there things your company offers that others don’t?
  • What are their biggest areas of success and weakness?
  • Who are their customers?
  • What are their messages?
  • What makes their company unique?

Answering these questions can tell you more about the state of the market and where you can fit. It can also show areas of market need where you could insert your company to better help customers. If you’re looking for help with competitor analysis, consider the tool we’ve created at  CopyPress  just for this purpose.

[ shortcode  slug=content-marketing-analysis-01]

4. Develop a Brand Mission Statement

A brand mission statement is a tagline that shares your brand values. It’s typically one sentence or not even a full sentence, but a catchy phrase. You can use the brand mission statement to help frame your branding strategy objectives. This type of mission statement may differ slightly from a company-wide mission statement. The brand statement may be shorter and may focus only on certain aspects of the company values that drive the brand reputation.

It typically summarizes the unique qualities you provide your customers and shares what your business is passionate about. The brand mission statement tells customers what they can trust about your company and what they can expect from it.

5. Establish the Value Proposition

A value proposition focuses on the aspects of what makes your brand unique from the competition. It’s a brief description of the qualities that should make your products or services more appealing than others in the same market. It’s important not just to focus on what makes you different, but how those differences benefit your target audience and how the things you provide can improve people’s lives. For example, Target’s value proposition is in the company’s tagline: expect more, pay less. Customers can expect more products and selections from the store than competitors, but also find affordable prices.

6. Choose Your Tone and Messaging

Brand voice is the way your company communicates with its audience and the public. You can establish a brand voice by your word choices, tone, and messaging. Depending on your audience and the type of industry you’re in, you may use a professional, casual, playful, or helpful brand voice. The one you choose may dictate your messaging, such as advertising copy, or the way your representatives respond to comments on social media.

It’s important to keep your brand voice consistent across all channels and departments. This helps to make your company feel cohesive to customers, even if they’re dealing with many representatives while communicating with your business.  Chick-Fil-A  does this with their messaging. When you order, whether at the drive-thru or the counter, all employees welcome guests, thank them for their service, and respond with phrases like “my pleasure” no matter which location you visit.

7. Design a Visual Identity

Branding isn’t just in your words. It’s visual, too. Elements like typography, photography, colors, logos, or design cues help customers get used to and associate certain tangible objects and feelings with a brand. You use your brand’s visual identity across almost all your online and offline channels. Places that may feature these elements include:

  • Digital marketing
  • Social media channels
  • Press releases
  • Storefronts
  • Promotional swag
  • Advertisements
  • Emails and email signatures

Consider a store like Home Depot. You likely associate a square logo, the color orange, and a specific font with the brand. Well-established companies, like Home Depot, often have a brand book that sets specifications on how to keep the company’s visual identity consistent across channels. It may include things like the exact hex code shade for the brand color, specific font names, and the exact dimensions of a logo for use on different platforms.

If you need additional help to create your branding plan document, you may find inspiration from these sources with templates and examples:

  • Canva :  A free graphic design and photo editing platform
  • Etsy :  An online marketplace for artists and designers
  • :  An online hub of templates and design ideas
  • :  A template repository for documents in a variety of fields
  • :  An online resource for fully customizable template files

A brand plan can help you develop an identity that tells customers exactly what they need to know about your company before they interact with your organization. Having one that you can follow and adjust as your brand grows over time gives you the tools necessary to show your best attributes to the public for years to come.

Author Image - Christy Walters

CopyPress writer

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GOTHENBURG, Sweden--( BUSINESS WIRE )--Polestar Automotive Holding UK PLC (Nasdaq: PSNY), the Swedish electric performance car brand, today presents a strengthened business plan which targets an accelerated margin improvement and a reduction of the Company’s total funding need to the point of cash flow break-even in 2025.

In light of a fast-changing operating environment, Polestar has introduced a strengthened business plan that reorients a path to profitability by prioritising margin progression over volume. For the fiscal year 2025, Polestar is targeting a gross margin in the high teens with a total annual volume of approximately 155,000-165,000 cars. This is expected to be achieved through a richer product mix, with four models in production, reduced cost structure and refocused approach to key markets including a new joint venture in China and measures to improve profitability in the US business. Polestar has already implemented cost reduction measures announced earlier this year around headcount reductions and continues to advance active cost management efforts.

Thomas Ingenlath, Polestar CEO, says: “ By having taken the necessary steps to re-work our business plan, we are reducing costs and improving efficiencies to create a more resilient and profitable Polestar – and reducing our funding need at the same time.

“ Achieving cash flow break-even already in 2025 will show the strength of our asset-light business model. Margin over volume is our way forward, supported by a gorgeous line-up of four exclusive performance cars.”

Showing their continued commitment to Polestar, Geely Holding and Volvo Cars have provided additional liquidity to the Company. Pursuant to an amendment to its existing shareholder term loan, Volvo Cars has extended the maturity of its outstanding term loan by over three years to June 2027, and provided an aggregate of $200 million in additional loan capacity with the same maturity date, bringing the total investment to $1 billion. In addition, Geely Sweden Automotive Investment AB (an affiliate of Geely Holding) is making available a $250 million term loan on substantially the same terms as Volvo Cars, including the maturity in June 2027.

Both loans have an optional equity conversion feature.

Based on the reduced funding need from a strengthened business plan and new and existing financing and liquidity support from Geely Holding and Volvo Cars, Polestar expects it will require external funding of approximately $1.3 billion until achieving cash flow break-even, targeted in 2025.

Working alongside its major shareholders, Polestar is well-progressed on a holistic financing plan to provide the remainder of funding required, including additional debt and equity.

Polestar management will hold a live audio webcast today, 8 November 2023 at 14:00 PT (17:00 ET or 23:00 CET). The live audio webcast will be available at

Following the completion of the call, a replay will be available at .

Note: Polestar Day, a technology and innovation event, takes place in Los Angeles on 9 November. The keynote presentations and technology deep dive highlights will be made available on the investor relations website in the coming days.

About Polestar

Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand determined to improve society by using design and technology to accelerate the shift to sustainable mobility. Headquartered in Gothenburg, Sweden, its cars are available online in 27 markets globally across North America, Europe and Asia Pacific. The company plans to create a truly climate-neutral production car, without offsetting, by 2030.

Polestar 2 launched in 2019 as the electric performance fastback with avant-garde Scandinavian design and up to 350 kW. Polestar 3 launched in late 2022 as the SUV for the electric age – a large high-performance SUV that delivers sports car dynamics with a low stance and spacious interior. Polestar plans to release three more electric performance vehicles through to 2026.

Forward-Looking Statements

Certain statements in this press release (“Press Release”) may be considered “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally relate to future events or the future financial or operating performance of Polestar including the number of vehicle deliveries and gross margin. For example, projections of revenue, volumes, margins, cash flow break-even and other financial or operating metrics and statements regarding expectations of future needs for funding and plans related thereto are forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “may”, “should”, “expect”, “intend”, “will”, “estimate”, “anticipate”, “believe”, “predict”, “potential”, “forecast”, “plan”, “seek”, “future”, “propose” or “continue”, or the negatives of these terms or variations of them or similar terminology. Such forward-looking statements are subject to risks, uncertainties, and other factors which could cause actual results to differ materially from those expressed or implied by such forward looking statements.

These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by Polestar and its management, as the case may be, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to: (1) Polestar’s ability to maintain agreements or partnerships with its strategic partners, such as Volvo Cars, Geely or Xingji Meizu Group, and to develop new agreements or partnerships; (2) Polestar’s ability to maintain relationships with its existing suppliers, source new suppliers for its critical components and enter into longer term supply contracts and complete building out its supply chain, while effectively managing the risks due to such relationships; (3) Polestar’s reliance on its partnerships with vehicle charging networks to provide charging solutions for its vehicles and its reliance on strategic partners for servicing its vehicles and their integrated software; (4) Polestar’s reliance on its partners, some of which may have limited experience with electric vehicles, to manufacture vehicles at a high volume or develop devices, products, apps or operating systems for Polestar, and to allocate sufficient production capacity or resources to Polestar in order for Polestar to be able to increase its vehicle production capacities and product offerings; (5) the ability of Polestar to grow and manage growth profitably including expectations of growth and financial performance by generating expected revenues at expected selling prices, maintain relationships with customers and retain its management and key employees; (6) Polestar’s estimates of expenses, profitability, gross margin, cash flow, and cash reserves; (7) increases in costs, disruption of supply or shortage of materials, in particular for lithium-ion cells or semiconductors; (8) the possibility that Polestar may be adversely affected by other economic, business, and/or competitive factors; (9) the effects of competition and the high barriers to entry in the automotive industry, and the pace and depth of electric vehicle adoption generally on Polestar’s future business; (10) changes in regulatory requirements, governmental incentives and fuel and energy prices; (11) the outcome of any legal proceedings that may be instituted against Polestar or others, adverse results from litigation, governmental investigations or audits, or tax-related proceedings or audits; (12) the ability to meet stock exchange listing standards; (13) changes in applicable laws or regulations or governmental incentive programs; (14) Polestar’s ability to establish its brand and capture additional market share, (15) the risks associated with negative press or reputational harm, including from lithium-ion battery cells catching fire or venting smoke; (65) delays in the design, development, manufacture, launch and financing of Polestar’s vehicles and other product offerings, and Polestar’s reliance on a limited number of vehicle models to generate revenues; (16) Polestar’s ability to continuously and rapidly innovate, develop and market new products; (17) risks related to future market adoption of Polestar’s offerings; (18) risks related to Polestar’s distribution model; (19) the impact of the global COVID-19 pandemic, inflation, interest rate changes, the ongoing conflict between Ukraine and Russia and in Israel and the Gaza Strip, supply chain disruptions, fuel and energy prices and logistical constraints on Polestar, Polestar’s projected results of operations, financial performance or other financial and operational metrics, or on any of the foregoing risks; (20) Polestar’s ability to forecast demand for its vehicles; (21) Polestar’s ability to raise additional funding; (22) Polestar’s ability to successfully execute cost-cutting activities and strategic efficiency initiatives; (and (23) other risks and uncertainties set forth in the sections entitled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” in Polestar’s Form 20-F, and other documents filed, or to be filed, with the SEC by Polestar. There may be additional risks that Polestar presently does not know or that Polestar currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements.

Nothing in this Press Release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. Polestar assumes no obligation to update these forward-looking statements, even if new information becomes available in the future, except as may be required by law.

Bojana Flint Head of Investor Relations [email protected] Theo Kjellberg Head of Corporate PR [email protected] Tanya Ridd Global Head of Communications & PR [email protected]

hat brand business plan

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75+ Unique, Creative & Catchy Hat Business Names 👀

Are you looking to start a hat business, but don't know what to call it? Look no further! Here are 75+ unique, creative, and catchy hat business names to get your creative juices flowing and help spark the perfect name for your business.

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Table of contents:, 25 catchy hat business names:.

  • Fashionable Felt
  • Headgear Haven
  • Hat Boutique
  • Hat Emporium
  • Mad About Hats
  • The Hat People
  • Heads Up Hats
  • Tops Off Hats
  • Crowned Heads
  • Hat Factory
  • The Hat Shop
  • Headquarters Hats
  • Hats By Design
  • Hat Headquarters
  • Caps N' More
  • The Mad Hatter
  • Crowning Glory
  • Heads Above
  • Check out our entire small business plan directory

Image of Zenbusiness business formation

25 Creative Hat Business Names:

  • Head-Turners
  • Stylish Toppers
  • Crowns & Co.
  • Top-Notch Hats
  • Headwear Hub
  • Tops & Toppers
  • Hat Kingdom
  • Hatmosphere
  • Caps & Crowns
  • Hats Galore
  • Check out our entire small business ideas directory

25 Unique Hat Business Names:

  • Fashionable Toppers
  • Chapeau Chic
  • The Hat Store
  • Fashionable Headwear
  • Chapeau Corner
  • Fashion Caps
  • Top Notch Hats
  • Head Covers
  • Designer Headgear
  • Hats For All
  • Heads Up Accessories
  • Headwear Station
  • Headgear Boutique
  • Hat Crafters
  • Check out how to start an llc in different states

Helpful content

More business resources to help you get started:

Internal resources:.

  • Hat Business Plan Template & Guidebook
  • How to Start a Profitable Hat Business in 11 Steps
  • 10+ Best & Profitable Hat Business Ideas [2023]
  • Marketing Your Hat Business: 9+ Ideas to Get Customers

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Vallora, a pirate quest, stage struck, viva la música, horizons dining room.

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Whether new favorites or fan favorites, when it comes to dining, the flavors shine through., crown grill, sabatini's italian trattoria, world fresh marketplace, umai teppanyaki, o'malley's irish pub, the promenade, wheelhouse bar, good spirits at sea, soak up the relaxation.

We know you crave relaxation, so we created even more places to come feel the "ahhh!"

The views revolve around you.

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Soak up the fun.

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Neon grove tweens club, the underground teen lounge, accommodations, we know you want new accommodations, so we designed a variety of them.

Reserve Collection, debuting on Sun Princess®, includes premium location Mini-Suites and Cabanas, plus exclusive access to a private restaurant and additional luxuries.

Introducing the Signature Collection, exclusively on Sun Princess®. In addition to premium stateroom amenities, Signature Collection Suites include access to the Signature Restaurant, Signature Lounge and private Signature Sun Deck, a private area of the Sanctuary.

Signature Sun Deck

Signature lounge, signature restaurant, reserve collection restuarant, cabana deck, premium accomodations.

Some things just go together, like relaxation and premium accommodations. The bonus? Staterooms that take lounging and views to the next level with more possibilities than ever before. See what we mean!

From the moment you step aboard, we want you to feel welcomed and right at home. And with attentive service from a friendly staff that knows what hospitality means, you’ll find your Princess® ship truly is your home away from home.

Photos, floor plan diagrams, amenities, and furnishings represent typical arrangements and may vary by ship and stateroom.

  • Signature Sky Suite
  • Signature Collection Suites
  • Cabana Mini-Suite
  • Deluxe Balcony
  • Premium Oceanview
  • Wheelchair-Accessible

Our Largest, Most Premium Stateroom With Accommodations for Up to Five Guests

The exceptional features of a Signature Sky Suite include luxurious appointments, an expansive stateroom and balcony featuring two bedrooms, two bathrooms, one with a full bath with tub and separate shower, a seating area and sofa bed. Along with special suite-only benefits, this stateroom includes access to the Signature Restaurant, Signature Lounge and private Signature area of The Sanctuary.

In addition to premium stateroom amenities, Signature Collection suites include access to the Signature Restaurant, Signature Lounge and Signature Sun Deck, a private area of the Sanctuary.

  • Approx. 1,262 sq. ft., including balcony
  • Pre-Cruise Shoreside Concierge
  • Seamless curb to suite experience
  • Suite Experience Manager to service your every need
  • Reserved Princess Cays® bungalow ~
  • Premium Champagne upon arrival
  • Two full bottle bar setup & mixers
  • Complimentary Princess Fine Wine Tasting
  • Private shopping concierge
  • Complimentary Ultimate Balcony Breakfast and Dinner
  • Luxury balcony furniture 
  • Living area with sofa that sleeps one ▲
  • Master bedroom with Princess Luxury Bed
  • Private master bathroom with bathtub and separate rain shower
  • Spacious closet and vanity/desk in master bedroom
  • Second bedroom with Princess Luxury Bed (queen or pair of twin beds) ▲
  • Spacious closet and vanity/desk in second bedroom
  • Luxury bedroom and bathroom linens
  • Upgraded bathrobes and slippers
  • Luxury bathroom amenities
  • Portable hairdryer
  • Nespresso machine

▲ 3rd/4th/5th berths available ~ Applicable on voyages that visit Princess Cays

The Most Relaxing Accommodations at Sea

Surrounding you with deluxe accommodations, a spacious Signature Penthouse Suite with balcony includes all the amenities of our Signature Collection, including access to the Signature Restaurant, Signature Lounge and Signature Sun Deck, a private area of The Sanctuary. Enjoy more living space, a separate seating area with sofa bed, enhanced amenities that range from priority embarkation and disembarkation to a complimentary mini-bar setup in suite and so much more.

  • Approx. 304 to 636 sq. ft., including balcony
  • Luxury balcony furniture
  • 2 floor-to-ceiling sliding glass doors
  • Separate sitting area with sofa bed, chair and 2 tables
  • One complimentary mini-bar setup and free daily bottled water
  • Spacious closet
  • Complimentary laundry and professional cleaning services
  • Complimentary dinner at specialty restaurant on embarkation evening^
  • Priority reservations for specialty restaurants and shore excursions
  • Priority disembarkation at tender ports
  • Comfortable queen or two twin beds ▲
  • Refrigerator
  • Two flat-panel televisions
  • Private bathroom with tub and separate shower ‡
  • 100% cotton, high-thread count linens
  • Complimentary 24-hour room service †
  • Desk with chair
  • Hair dryer & fine bathroom amenities
  • Digital security safe

▲ 3rd/4th berths available in select cabins. ‡ Separate tubs are available in Signature Sky Suites, Signature Owner’s Suites and Signature Penthouse Suites. † Charges apply for balcony dinner, pizza delivery and beverages. Subject to change. ^ Applicable on cruises six days or longer. Reservations can be made once onboard your ship.

Enjoy Breathtaking Views in This Resort-Style Stateroom

The Cabana stateroom features a balcony, a private cabana, unique outdoor furniture and an extra-large private lounge space that lets you take in the fresh sea air. Unwind inside with a separate sitting area with sofa bed and premium bathroom amenities. Enjoy Reserve Collection upgrades on select Cabana Mini-Suites. In addition to the great amenities found in all Cabana Mini-Suites, you will receive Reserve Collection upgrades, including access to the Reserve Collection Restaurant.

  • Approximately 329 sq. ft., including balcony and cabana
  • Balcony with 2-4 chairs, table and ottoman
  • Private cabana beside your balcony for an extra-large outdoor lounge space
  • Access to the Cabana Deck, an outdoor lounge space exclusively for Reserve Cabana staterooms
  • Bathroom with shower
  • Floor-to-ceiling sliding glass doors
  • Separate sitting area with sofa bed & coffee table
  • Complimentary welcome glass of bubbly on embarkation day
  • Luxury mattress topper and pillows
  • Hair dryer & bathroom amenities

▲3rd/4th berths available in select staterooms. †Charges apply for balcony dinner, pizza delivery and beverages. Subject to change.

Treat Yourself Every Time You Walk Into Your Stateroom

A complimentary glass of bubbly isn't the only perk you enjoy when you choose a Mini-Suite. It's substantially larger than a balcony stateroom and includes a separate seating area with sofa bed as well as two flat-panel TVs. Need a little extra space for your family or group? A Mini-Suite is the option for you. Enjoy Reserve Collection upgrades on select Mini-Suites. In addition to the great amenities found in all Mini-Suites, you will receive Reserve Collection upgrades, including access to the Reserve Collection Restaurant.

  • Approximately 303 sq. ft., including balcony

A Front Row Seat for Beautiful Scenery

This inspired stateroom offers the added indulgence of a private balcony with well-appointed outdoor furniture and a relaxing view of the scenery that surrounds you, whether a rainbow-colored sunset over the ocean or a new city to explore. It’s also the perfect setting for cocktails before dinner or a leisurely breakfast.

  • Approximately 235 sq. ft., including balcony
  • Balcony with 2 chairs and table
  • Comfortable queen or pair of twin beds ▲
  • Flat-panel television
  • Private bathroom with shower

▲3rd/4th berths available in select cabins. †Charges apply for balcony dinner, pizza delivery and beverages. Subject to change.

A Room With an Expansive View

Whether the calm of the deep blue sea or the adventure of a new city on the horizon, the Premium Oceanview stateroom ensures picture-perfect snapshots from the comfort of your room. This stateroom includes all the amenities of an interior room and the added benefit of ocean views that bring an airy openness to the space.

  • Approx. 212 sq. ft.
  • Stunning ocean-view window

▲3rd/4th berths available in select cabins. †Charges apply for pizza delivery and beverages. Subject to change.

Our Most Affordable Option for Guests Who Just Want a Comfortable Spot to Recharge

An interior is the perfect place to recharge your batteries. Our most affordable option, these staterooms feature two twin beds or a queen-size bed and the basic amenities you expect, from flat-panel TV to in-room refrigerator.

  • Approx. 136 to 145 sq ft.
  • Comfortable queen or pair of twin beds ▲♦

▲3rd/4th berths available in select cabins. ♦Single-occupancy interior staterooms with queen bed available.

For Guests with Limited Mobility

Princess offers a selection of staterooms that provide full wheelchair-turning space. In addition, these staterooms include either a roll-in shower or transfer shower equipped with grab bars and a fold-down bench seat, an easy access closet and accessible writing desk.

Note: ADA accessible stateroom shown is on board Sky Princess®. Amenities and stateroom arrangements vary by ship. Certain stateroom categories may vary in size and configuration by ship. Call Princess for more information or send inquiries to the Access Office via email at  [email protected] .

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Inside Allbirds’ Plan for Reviving Growth With Classics

Shoshy ciment, business editor.

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Allbirds is banking on its classic styles to yield growth in 2024 — but that doesn’t mean the footwear brand is sacrificing newness and innovation.

“Our core franchises have great sell-through,” Zwillinger said. “The ones that go way too far outside that core area, frankly, have less good sell-through. And that’s been true in the wholesale accounts as well as in our in our direct channels.”

This strategy has most recently come to life with the launch of the Wool Runner 2 earlier this month. Allbirds’ update to the original model that launched in 2016 features 15 new innovations, including upgrades to comfort, durability, design and fit. To improve the fit element, the Wool Runner 2 utilizes a new shoe last and now offers shoes in half-sizes.

“The wool runner was one of Allbirds most popular style,” said Matt Powell, an advisor at Spurwink River and senior advisor at BCE Consulting. “The update looks great. It should help the turnaround.”

Despite the changes, the iconic Wool Runner shoe still maintains the style and comfort elements that make it one of Allbirds’ most important franchises.

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“It’s an evolution — not a revolution — on the original design,” Zwillinger said. “It is very recognizable.”

Zwillinger said that by Fall ’24, this shift toward core styles should help build the business with Allbirds’ current partners, including REI , Nordstrom, Public Lands, House of Sports and Scheels. Once this strategy takes off, Zwillinger said the brand could consider expanding into new wholesale accounts as well.

The strategy is the same for owned stores. Allbirds opened three units in the U.S. in 2023 and is waiting for its new product strategy to take hold before opening any additional stores.

Getting back on track

In the second quarter, the San Francisco-based footwear company reported a decline during the period due to decreases in average selling prices, foreign exchange headwinds and a highly promotional environment. Compared to the prior year, revenues dropped 9.8 percent to $70.5 million in Q2. Allbirds posted a net loss of $28.9 million, or 19 cents per basic and diluted share.

In addition to this core styles approach, Allbirds has undergone some leadership shifts and corporate layoffs to cut costs. The company has also started to shift its international direct go-to-market model to a third-party distributor model.

“We thought that people wanted us to continue to push into athletic performance,” Zwillinger said, describing a category mistake that Allbirds made in the pandemic. “We’ve learned through a series of consumer insight work that people really think about us in this active life category.”

According to Powell, the “active lifestyle” category is still dominant, though the sector is starved for new ideas. He added that “quiet luxury and understated products are key right now, so this is also a good position for the brand.”

Now, as pandemic-driven consumer tastes begin to shift, a convergence of these modern trends could likely benefit Allbirds.

Allbirds CEO Joey Zwillinger: Classic Shoe Styles Will Revive Growth

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Malwarebytes makes B2B unit spin-off official, launches ThreatDown

hat brand business plan

U.S.-based cybersecurity giant Malwarebytes today launched ThreatDown, a new brand that encompasses its business software portfolio and B2B-focused unit, the company confirmed to TechCrunch.

Earlier this year, Malwarebytes let go of approximately 100 employees as part of a wider plan to separate the company into two separate business units, Malwarebytes CEO Marcin Kleczynski, who founded the company in 2008, told TechCrunch at the time.

Kleczynski has today made this split official with the launch of ThreatDown, formerly Malwarebytes for Business. The newly rebranded business unit will focus on enterprise-facing software, including managed and endpoint detection, while Malwarebytes will continue focusing on consumer tools, identity protection and its VPN, Kleczynski told TechCrunch ahead of the split.

Both the consumer and corporate-focused business unit will operate under the Malwarebytes executive team and Kleczynski’s leadership as CEO, he said.

“The company has evolved from its remediation roots, and this new brand and product portfolio reflects that evolution alongside the changing threat landscape,” Kleczynski told TechCrunch. “The launch of ThreatDown formalizes the business unit focused on serving IT-constrained organizations and channel partners.”

“Operationally, this distinction allows employees to focus exclusively on the specific security challenges they’re solving for each customer segment,” he added.

Kleczynski said the company does not plan to make any further layoffs as a result of the formalization of the split but noted that the move “shifted our need for some high-level roles,” including chief technology officer. (A former Malwarebytes employee previously told TechCrunch that the company laid off its chief technology officer, chief product officer and chief information officer.)

Kleczynski said that the company has no plans to hire new executive-level roles at this time. “We have senior leaders in place to lead both our internal and external technology teams,” he said. “I’ve also stepped in to lead the product organization as I strongly believe the company needs to be product-led.”

As he told TechCrunch back in August, Kleczynski reiterated that Malwarebytes is not actively pursuing a sale of any part of its business or further funding following its $100 million investment last year from Vector Capital , a private equity firm that invests in established technology businesses.

Kleczynski said that Malwarebytes remains “healthy and profitable.” The company has about 20,000 business customers.

“We’re pleased with our partnership with Vector and not proactively searching for additional funding,” Kleczynski said. “Right now, I’m focused on getting the new brand name into the market and continuing to build the right technology and services to serve resource-constrained organizations.”

How Marcin Kleczynski went from message boards to founding anti-malware startup Malwarebytes


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  1. How to Start a Profitable Hat Business in 11 Steps

    Updated on: August 27, 2023 Our Shortlist Steps to Start a Profitable Hat Business: Draft a hat business plan. Pick a business name & business entity that works best for you. Find ways to finance your hat startup. Open a professional business bank account. Set up your accounting & tax reporting.

  2. How to build a modern hat brand

    Ruslan Baginskiy While Baginskiy and Brewin sidestepped pandemic declines, their pace of growth has brought unique challenges in production, HR and marketing. With relatively few luxury hat brands in the market, both designers operate to their own blueprint for building their businesses.

  3. The Ultimate Guide To How To Start A Hat Business

    The hats business is considered highly marketable and profitable if you have good customer service, a high-class manufacturing facility, a refined business plan to work on, and most importantly, if you provide what customers are looking for.

  4. How to Start Your Own Headwear Brand

    04 Oct 2023 | Mark Have you ever dreamed of turning your passion for hats into a thriving business? Visualized your unique designs turning heads in crowded streets or becoming the next must-have accessory? You're in the right place.

  5. Hat Business Plan Template & Guidebook

    How to Write a Hat Business Plan in 7 Steps: 1. Describe the Purpose of Your Hat Business. The first step to writing your business plan is to describe the purpose of your hat business. This includes describing why you are starting this type of business, and what problems it will solve for customers.

  6. How To Start a Hat Business

    1. Researching the Hat Market While you may already have an idea in your head of what you'd like to sell, don't jump in just yet. Picture this - you've spent hours learning how to start a fashion brand and purchased a bulk order of custom hats.

  7. The Definitive Guide on How to Start A Hat Business

    The Definitive Guide on How to Start A Hat Business Learn the significance of performing market research for your hat brand, and find out how to start a hat business by determining your target audience, examining the competition, and establishing a thriving online store. Menu Enter keywords and hit Enter to search... Cancel Quick Link Blog

  8. 10+ Best & Profitable Hat Business Ideas [2023]

    August 7, 2023 Hey there, future entrepreneurs! Ever found yourself admiring a hat on someone's head and thought, "I could sell something like that?" Well, you're not alone. The hat business is booming and it's not just about baseball caps anymore. From trendy beanies to elegant fascinators, the hat industry has something for everyone.

  9. How to Write a Business Plan for Retail Designer Hats

    Description Describe your business, starting with explaining the location of your shop and why that locale works best to draw traffic from people who want to buy hats. Detail the designer...

  10. Crafting a Winning Custom Hat Business Plan: 9 Essential Steps!

    Step 1: Identify target market and customer needs One of the first crucial steps in developing a successful business plan is identifying your target market. Determine who your ideal customers are and what their specific needs and preferences are when it comes to custom hats.

  11. Complete Guide on How to Start Hat Business

    Decide Budget Budget is the most important and crucial thing when you start selling hats. The more defined and clear you are with budget planning, the more it will help you. Planning budget helps you decide and set certain goals for the next quarter, invest when and where needed, give you clarity on which product needs more attention, and more.

  12. Marketing Your Hat Business: 9+ Ideas to Get Customers

    1. Unique marketing idea for Hat business. 2. Build a Website For Your Hat Business. 3. Leverage Social Media For Your Hat Business. 4. Run a Promotion for Your Business. 5. Run Digital Advertisments For Your Hat Business. List of the Best Marketing Ideas For Your Hat Business: 1. Unique marketing idea for Hat business.

  13. Crafting a Winning Hat & Cap Shop Business Plan: 9-Step Checklist!

    Step 1: Research the market and identify the target audience Step 2: Analyze the competition and identify unique selling points Step 3: Determine the location and assess its viability Step 4: Define the product range and source suppliers Step 5: Calculate start-up costs and create a budget Step 6: Develop a marketing strategy and brand identity

  14. How to Make Custom Hats and Start a Custom Hat Business

    Research It's important to do your homework before diving into a new business venture. Customizing hats isn't difficult, but there are several things that need to be taken into consideration before you take the plunge. For starters, do some research on various styles of hats.

  15. How to Make Money with Hat Brand Business

    With a smart hat brand business plan, it's quite possible to develop a recognizable company that will make sales worldwide and will grow together with its e-commerce partners. Learn how to establish a headwear store, systematize your workflow and become closer to your customers from our guide. Table of Contents

  16. Hat Business Plan [Sample Template for 2024]

    Vision Statement Our vision at Camos Hogan™ Hat Company, Inc. is to become a globally recognized emblem of excellence in hat craftsmanship and cultural fusion. We aspire to redefine the way people perceive and experience hats by infusing each design with the soul of Santa Fe's artistic traditions.

  17. How To Start An Online Hat Store

    tips 4 Tips

  18. Hats and Cap Making Business How to Star a Cap Making

    Threads will obviously work out for sewing necessities when necessary, depending upon the colour of the cap fabric. Embroidery Machine for Cap. Millinery wire is used to strengthen the edges of the brim and give the hat a structure. Buckram is used in millinery. Buckram is a stiff fabric that gives the hat shape.

  19. How To Write A Business Plan (2023 Guide)

    Describe Your Services or Products. The business plan should have a section that explains the services or products that you're offering. This is the part where you can also describe how they fit ...

  20. How to Brand Your Business in 7 Steps (with Examples!)

    6. Integrate them across your channels. Now your branding elements are ready, distribute them across your channels. For example, you can include visual assets such as your logo, colors, and fonts in all your messaging. A lengthier version of your mission statement could serve as your brand story on the About Us page.

  21. How To Develop a Branding Plan (With Templates and Examples)

    Branding Plan vs. Business Plan; 6 Types of Branding; How To Create a Branding Plan; 5 Sources for Branding Plan Templates and Examples . Branding is a way to set the foundation for a positive business reputation. Learning how to develop and market your brand can help sustain your company and grow your audience so you can do bigger things in ...

  22. Polestar presents strengthened business plan and funding update

    In light of a fast-changing operating environment, Polestar has introduced a strengthened business plan that reorients a path to profitability by prioritising margin progression over volume. For ...

  23. How To Start A Clothing Business

    Here's how to start a clothing business in nine steps: 1. Find Your Niche. The fashion industry is massive, consisting of a myriad of different brands-all with very different styles and niches ...

  24. 75+ Unique, Creative & Catchy Hat Business Names

    Check out these tips for choosing the perfect hat business name. We've built a list of over 108 business names. ... Hat Business Plan Template & Guidebook; How to Start a Profitable Hat Business in 11 Steps; Fashion; 10+ Best & Profitable Hat Business Ideas [2023] Marketing Your Hat Business: 9+ Ideas to Get Customers; Nick. Founder and CEO.

  25. Sun Princess

    The Onboard Experience. Hot spots and cool escapes, blissful pursuits and play days—come see what's aboard a Princess® ship. Introducing Sun Princess®, arriving 2024, our next-generation of cruise ships! Sun Princess® is the first ship in our fleet to be powered by Liquified Natural Gas (LNG). Learn more about our newest ship!

  26. Inside Allbirds' Plan for Reviving Growth With Classics

    November 7, 2023 10:09 am. Allbirds co-founder and CEO Joey Zwillinger. George Chinsee for FN. Allbirds is banking on its classic styles to yield growth in 2024 — but that doesn't mean the ...

  27. Bumble Inc. Announces Leadership Succession Plan for Company's Next

    Exceptional Product and Business Leader Lidiane Jones to be Appointed CEO, Effective January 2, 2024. Visionary Founder and CEO Whitney Wolfe Herd to Become Executive Chair. Bumble Inc. (NASDAQ: BMBL) today announced a leadership succession plan for the Company's next chapter of growth. Following a comprehensive search process, Lidiane Jones, who currently serves as Chief Executive Officer ...

  28. Malwarebytes makes B2B unit spin-off official, launches ThreatDown

    Malwarebytes makes B2B unit spin-off official, launches ThreatDown. U.S.-based cybersecurity giant Malwarebytes today launched ThreatDown, a new brand that encompasses its business software ...