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Writing a Business Plan

horse business plan

While it may be tempting to put off, creating a business plan is an essential part of starting your own business. Plans and proposals should be put in a clear format making it easy for potential investors to understand. Because every company has a different goal and product or service to offer, there are business plan templates readily available to help you get on the right track. Many of these templates can be adapted for any company. In general, a business plan writing guide will recommend that the following sections be incorporated into your plan.

Executive Summary

The executive summary is the first section that business plans open with, but is often the last section to actually be written as it’s the most difficult to write. The executive summary is a summary of the overall plan that highlights the key points and gives the reader an idea of what lies ahead in the document. It should include areas such as the business opportunity, target market, marketing and sales strategy, competition, the summary of the financial plan, staff members and a summary of how the plan will be implemented. This section needs to be extremely clear, concise and engaging as you don’t want the reader to push your hard work aside.

Company Description

The company description follows the executive summary and should cover all the details about the company itself. For example, if you are writing a business plan for an internet café, you would want to include the name of the company, where the café would be located, who the main team members involved are and why, how large the company is, who the target market for the internet cafe is, what type of business structure the café is, such as LLC, sole proprietorship, partnership, or corporation, what the internet café business mission and vision statements are, and what the business’s short-term objectives are.

Services and Products

This is the exciting part of the plan where you get to explain what new and improved services or products you are offering. On top of describing the product or service itself, include in the plan what is currently in the market in this area, what problems there are in this area and how your product is the solution. For example, in a business plan for a food truck, perhaps there are numerous other food trucks in the area, but they are all fast –food style and unhealthy so, you want to introduce fast food that serves only organic and fresh ingredients every day. This is where you can also list your price points and future products or services you anticipate.

Market Analysis

The market analysis section will take time to write and research as a lot of effort and research need to go into it. Here is where you have the opportunity to describe what trends are showing up, what the growth rate in this sector looks like, what the current size of this industry is and who your target audience is. A cleaning business plan, for example, may include how this sector has been growing by 10% every year due to an increase in large businesses being built in the city.

Organization and Management

Marketing and sales are the part of the business plan where you explain how you will attract and retain clients. How are you reaching your target customers and what incentives do you offer that will keep them coming back? For a dry cleaner business plan, perhaps if they refer customers, they will get 10% off their next visit. In addition, you may want to explain what needs to be done in order for the business to be profitable. This is a great way of showing that you are conscious about what clear steps need to be taken to make a business successful.

Financial Projections & Appendix

The financial business plan section can be a tricky one to write as it is based on projections. Usually what is included is the short-term projection, which is a year broken down by month and should include start-up permits, equipment, and licenses that are required. This is followed by a three-year projection broken down by year and many often write a five-year projection, but this does not need to be included in the business plan.

The appendix is the last section and contains all the supporting documents and/or required material. This often includes resumes of those involved in the company, letters of reference, product pictures and credit histories. Keep in mind that your business plan is always in development and should be adjusted regularly as your business grows and changes.


horse business plan

How to Choose a Phone Plan for Your Business

horse business plan

Every company needs an effective phone plan for their business. It’s important for all your employees to be able to communicate with each other. You also need to ensure that you can take phone calls from clients when they need to reach you. There are many office, VoIP and cell plans available, and your choice depends on what’s best for you. Here’s how to choose the best phone plan for your business. 

The Types of Business Plan

If you’re looking for the perfect business phone plan, you need to think about which will benefit your organization most. There are loads to choose from and each have their advantages and disadvantages. It’s essential for businesses to have the best communications systems, because without this you’ll lose potential customers. Many people choose systems based on their convenience, but also look at how effective they are, the costs and if the system is up to date.

With so many options, businesses rarely know where to start. However, your primary goals will enable you to find the best phone plan for your business. Do you have a large team and need a strong internal communications system? Is saving money your primary goal? Here are some business phone plans, and their benefits. 

Voice Over Internet Protocol (VoIP)

VoIP is taking over the business world, and many companies are ditching their landline service for the internet-based phone solutions. While making international calls on landlines is expensive, VoIP enables you to call anywhere in the world for no extra cost. Phone calls take place over the internet, and you can reach your employees wherever they are.

There are many VoIP solutions, including basic packages, options for mid-sized businesses and high-end solutions. It’s important to think about which solution is best for your business and avoid any hidden costs associated with high-end solutions. VoIP is great for companies and there is a range of technological benefits you won’t find with other providers. Search online to find the best VoIP providers. 

Private Branch Exchange (PBX)

PBX uses hardware to route all calls through the office to and from a central connection. It connects all employees and enables easy transfers. PBX has many benefits, including its cost-effective solutions. Employees can make internal calls without the needs of connecting to an external network. This means that businesses can save money on phone calls, which is especially useful for small companies.

There are automatic capabilities, meaning PBX systems can automatically route calls. Basically, PBX offers an all-in-one solution, but it isn’t as technologically convenient as VoIP solutions. It depends on your needs, but remember PBX systems are best if you use over 12 phone lines. Smaller businesses might find that installing and maintaining a PBX system is too expensive. 

Small Businesses

Small businesses have one thing on their mind; money. They need to find cost-effective solutions to grow their business, but not bankrupt them. Most small companies use manual key-systems to route phone calls. As you add more lines, you’ll find a manual system less convenient and harder to manage.

Key systems are great when businesses are starting out, but if your business is growing then it’s best to choose between a PBX or VoIP solution. There are many positives to manual key systems, and providers are combining technology with the systems to make them better for small business owners to maximize their internal and external communications.

Is the price right? That’s what you should be considering. Many phone providers will offer comprehensive packages for both office and cell use. Combining these will save you money in the long-term and enable you to streamline your communication procedure. The more technology you want, the higher the price. You should weigh up the benefits of cost and convenience when making your decision.

Speak to providers and ask them what bundles they offer. You’ll want to supply your employees with cell phones if they travel out of the office regularly. Choosing a phone system doesn’t have to be complicated if you know what you’re looking for and consider your price limits. 


horse business plan

horse business plan

Horse Boarding Business Plan Template

Written by Dave Lavinsky

horse boarding business plan template

Horse Boarding Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their horse businesses. On this page, we will first give you some background information with regard to the importance of business planning. We will then go through a horse boarding business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your horse boarding business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.  

Why You Need a Business Plan

If you’re looking to start a horse boarding facility or grow your existing horse business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your horse business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.  

Sources of Funding for Horse Boarding Facilities

With regards to funding, the main sources of funding for a horse business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a horse boarding business. Venture capitalists will usually not fund a horse business. They might consider funding a horse business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.  With that said, personal savings and bank loans are the most common funding paths for horse boarding facilities.

How To Write a Business Plan For a Horse Boarding Facility

If you want to start a horse business or expand your current one, you need a business plan. The horse boarding business plan template and guide below will help you write each essential section of your own business plan.  

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of horse business you are operating and the status. For example, are you a startup, do you have a horse business that you would like to grow, or are you operating boarding facilities in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the horse boarding industry. Discuss the type of horse business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of horse business you are operating.

For example, you might operate one of the following types of horse facilities:

  • Full Boarding : this type of horse business will include all the necessities for the horse as well as a stall and full turnout to pasture.
  • Pasture Boarding: this type of boarding business focuses on the horse living outdoors in the pasture along with food, water, and a run-in shelter.
  • Self-Care Boarding: this type of horse business is where the facilities (shelter and a stall) are provided for the horse owner, but everything else is up to the owner, such as feed, bedding, cleaning, grooming, etc.

In addition to explaining the type of horse business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the number of positive reviews, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the horse boarding industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the horse boarding industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your horse boarding business plan:

  • How big is the horse boarding industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your horse business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your horse boarding business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: households with income above $75,000, households with income between $50,000 and $75,000, and households with income below $50,000.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of horse business you operate. Clearly, more affluent households would respond to different marketing promotions than middle-income households, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most horse businesses primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other horse businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes landowners with stables, livestock farmers, and landowners with a large pastures. You need to mention such competition as well.

With regards to direct competition, you want to describe the other horse businesses with which you compete. Most likely, your direct competitors will be horse boarding facilities within a few hours’ drive of your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What type of horse training or boarding services do they offer?
  • How many horses do they board at any given time?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide services competitors don’t offer?
  • How often will a horse be examined by a veterinarian?
  • What service plans/tiers will you offer for the horse owner?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a horse business, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of horse business that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to horse boarding services, will you provide other services such as premium food, grooming, horse training, horseback riding lessons, etc.?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your horse business. Document your location and mention how the location will impact your success. For example, is your horse business located within driving distance of a large metro area, near a horse training or horse racing facility, etc.  Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your marketing strategy is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your horse business, including marketing your business, feeding, grooming, maintenance, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to board your 50 th horse or when you hope to reach $X in revenue. It could also be when you expect to expand your horse business to a new market.  

Management Team

To demonstrate your horse business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing horse businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in some aspect of the equine industry or successfully marketing small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you board 1 horse at a time or multiple horses at a time? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your horse business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a horse business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your stable blueprints, or the cost of providing resources such as feed, tools, labor, etc.  

Putting together a business plan for your horse business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the horse boarding industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful horse boarding facility.  

Horse Boarding Business Plan FAQs

What is the easiest way to complete my horse boarding business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Horse Boarding Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of horse boarding business you are operating and the status; for example, are you a startup, do you have a horse boarding business that you would like to grow, or are you operating a chain of horse boarding businesses?

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Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.  

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Running an equine facility requires paying attention to a lot of moving parts -- literally. Working with horses means round-the-clock care, seven days a week. If you teach lessons, board or train horses in your facility, you'll have client horses and lesson horses. A good business plan makes sure you’ve thought through all of the details, from hiring help to the fees you’ll charge. If you need outside financing to help with construction or start-up costs, presenting a thoroughly prepared business plan is an important first step for a lender or investor.

Executive Summary

You’ll probably write your executive summary last, but it appears first in the business plan. Succinctly describe the main points of your equine business: the idea, how you expect to make a profit, money you’ll need to get it started, the management and business structure and what you’ll need to accomplish to consider it a success. Don’t take up more than one-half to three-quarters of a page.

Equine Business Description

In this section, describe the equine industry in your geographical region and how your business idea fits into it. For example, if it’s a popular area for horse owners but nearby boarding facilities are full with waiting lists, that can justify opening a boarding facility. If the situation changes, explain how you are prepared to adapt. This can be anything from an increase in your grain costs to a competing facility opening near you. Also describe your business structure; for example, whether it’s a sole proprietorship or corporation.

Market Strategies

Here, you will describe your research results on the need for an equine facility like yours and how you will persuade customers to use your facility. Describe what your positioning will be compared to other facilities. For example, you may offer packages that include lessons and training with board or have all-weather facilities. Detail your pricing strategy in this section, and project your sales with this information.

Competitive Analysis

Describe your competitors’ strengths and weaknesses, and then compare those to yours. Detail how you expect to woo customers based on your strengths. For example, if you or your employees have specialized training or certification in equine management or training that your market analysis shows is lacking in other facility operations, that is a competitive strength.

Development Plan

Your development plan outlines everything you need to do from start to finish. This includes any construction, purchasing or remodeling you need to do; marketing materials like business cards and flyers you need to print; personnel you need to hire; your schedule; your budget. Also outline possible risks or things that can go wrong and how you are prepared to deal with them.

Management and Operations

Describe the nuts and bolts of your equine business. If you simply own a facility and will hire the staff to run it, detail that in this section, as well as the responsibilities of each individual. Detail all of your costs of doing business -- your overhead -- and any major purchases you’ll need to make, such as a tractor and manure spreader for manure management.

Here you describe your numbers, presenting them in three ways: an income statement, cash flow statement and balance sheet. Your first statements are projections, but as you begin running things, you’ll prepare income and cash flow statements every month, and the balance sheet once a year. Your income statement details your ability to generate revenue. Your cash flow statement is the difference between the income and your expenses; if you are out of cash at the end of each month, either your income needs to grow or your expenses need to shrink. Your balance sheet is a summary that describes your assets, liabilities and equity.

  • Certified Horsemanship Association: Certifications
  • Entrepreneur: Elements of a Business Plan
  • Southern California Equestrian Network: Sample Forms
  • Equine Legal Solutions
  • Certified Horsemanship Association

Based in Central Texas, Karen S. Johnson is a marketing professional with more than 30 years' experience and specializes in business and equestrian topics. Her articles have appeared in several trade and business publications such as the Houston Chronicle. Johnson also co-authored a series of communications publications for the U.S. Agency for International Development. She holds a Bachelor of Science in speech from UT-Austin.

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Horse Training Business Plan

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Ereidi Farm

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

The Company Ereidi Farm began as a home-based part-time endeavor while the owner raised her young child.  Her many years in the industry made her well suited for the services offered by the farm.  Ereidi Farm functions as a quality thoroughbred breeding and training farm specializing in highly individualized care programs designed for each horse’s needs.  Ereidi Farm has always focused on its clients and their equine investments and genuinely enjoys assisting clients.

Our committment to our clients is long term, our focus has never ended at the point of sale – we are absolutely committed to the success of our clients and we go above and beyond the normal practices when providing our clients with all the information they require to make knowledgeable, informed decisions concerning their bloodstock investments.  Due to the demand for our services, our farm is planning on relocating to a larger facility and is now in the process of incorporating to better facilitate the accounting end of the business management.

The Product Ereidi Farm provides the following services to its market: breaking and training of young racehorses, broodmare care, and rehabilitative care for injured racehorses.  Our programs are individualized and no horse is pushed through a program just to get the job done.  Horses graduating from our programs are confident, fit, healthy and relaxed about the work, they are winners!!  We offer exceptional care for pregnant and foaling mares.  We will except high-risk mares – our farm has had a 100% live foal ratio every single year despite foaling out older and problem mares, we take very good care of these special ladies!  Our rehabilitative services have horses from all states of the region arriving at our farm for post-operative work and therapy.

The thoroughness of our care insures that these athletes recover completely with minimal complications.  All of the horses rehabilitated by the farm have gone on to useful careers, many returning to racing and running in improved form.  Our home-grown sales reflect the owner’s knowledge of equine genetics; horses from the farm’s breeding program have won races at their very first asking and have posted bullet works in training.  They are bright stars and have done a fabulous job representing the farm and their owners.  Most importantly we provide “Full Circle” service for our clients.  Our committment to their success is long lasting and at a depth not found in the racing community at large.  Their success is our success and we are deeply aware of this need within the industry.

The Market The thoroughbred industry continues to grow in the United States.  The racing industry within the state of Pennsylvania is poised for an explosive period of growth within the next year as slot machine legislation is approved and passed.  The demand for Pennsylvania-bred horses is on the rise as is the need to raise and train these individuals.  Pennsylvania is focused on becoming the premier racing state in the country, surpassing all other states in its purse and bonus monies awards, this is attracting large numbers of horses to Pennsylvania and the need for facilities to house them is growing rapidly.

This growth, coupled with the deterioration of traditionally strong racing state programs has caused a flurry of activity as owners of breeding and racing stock within these declining states seek to relocate their investments.  We have targeted these owners as well as brand new investors and Pennsylvania owners looking to upgrade their programs as clients for our expanded farm.  Our marketing programs are focused on promoting using the venues that are commonly used by those in our target market.  These programs are designed to bring potential clients to our farm, the location where sales are most frequently completed.  We realize that technology is absolutely necessary in today’s markets and we have embraced its use happily and with success.

Financial Projections Our farm has started out small for specific reasons, we are now looking forward to an expansion that will allow us to utilize all of our skills.  The owner’s husband is currently the parts and service director at his place of business, responsible for $13.3 million dollars of parts and service sales annually and maintaining a large inventory.  He has 65 employees reporting to him.  He will be mentoring the owner on the financials.

In summary, the financial projections represent the growth that will occur upon the relocation of the farm to its new world class facility.  They represent the planned growth that is possible with the securing of a facility that is large enough to accommodate the ever-growing needs of the marketplace.  We expect profits for two reasons: 1) we are timing our market expansion at a critical time, just as the Pennsylvania thoroughbred industry enters its largest growth phase in its history and 2) our services to clients and their bloodstock is exceptional, it is simply world class.

Horse training business plan, executive summary chart image

1.1 Keys to Success

A well-targeted marketing plan utilizing modern technologies as well as traditional formats.

Providing a quality facility that is attractive to our clients.

Following through on delivering the quality of service that our marketing and facility images promise.  Ereidi Farm has built its reputation by exceeding our client’s expectations.  Our attention to detail and our commitment to our clients remains unsurpassed within the industry.

1.2 Mission

The purpose of  Ereidi Farm is to increase our clients’ opportunities for successful thoroughbred investment by providing word class quality, individualized care and training programs at a safe facility which is staffed by caring, experienced personnel.  Everyone at Ereidi Farm has a deep commitment to our clients.  We believe that constant communication, unquestionable integrity and our ability to provide “Full Circle” services are the hallmarks of the success and growth of our farm.

1.3 Objectives

  • Secure financing to purchase a turn-key facility that is located on a parcel of land in a developing area.  The facility must represent real value, selling for less than its cost to build and having a location that is targeted for long-term growth and development, thus increasing the value of the land. Land parcel must be suitable for other uses than farming to provide long-term development options.  Interstate access, both locally and regionally must be excellent.  Land must be located in an area that has required support structures in place suitable to a horse farm.
  • Close sale on current farm facility to generate approximately $300,000 of capital to reinvest into business expansion.
  • Achieve break-even status within one year of relocating to the larger facility.
  • Maintain a comfortable net profit into the second and third years.

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Horse Boarding Business plan

horse business plan

If you are planning to start a new horse boarding business, the first thing you will need is a business plan. Use our sample business plan created using upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new horse boarding business, spend as much time as you can reading through some examples of  pet-related business plans.

Reading sample business plans will give you a good idea of what you’re aiming for. Also, it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample for you to get a good idea about what a perfect horse boarding business plan should look like and what details you will need to include in your stunning business plan.

Horse Boarding Business Plan Outline

This is the standard business plan outline which will cover all important sections that you should include in your business plan.

  • Mission Statement
  • Vision Statement
  • Keys to Success
  • 3 Year profit forecast
  • Company Summary
  • Business Structure
  • Company Locations and Facilities
  • Startup cost
  • Membership Lease
  • Feed and Hay
  • Tack and Supply
  • Web Service
  • Contract Services
  • Horse Sales
  • Food Vendor
  • Special Events
  • Market Trends
  • Target Market
  • Individual Households
  • Horse Dealers
  • Animal Shelters
  • SWOT Analysis
  • Sales Strategy
  • Sales Forecast
  • Advertising Strategy
  • Pricing Strategy
  • Important Assumptions
  • Brake-even Analysis
  • Profit Yearly
  • Gross Margin Yearly
  • Projected Cash Flow
  • Projected Balance Sheet
  • Business Ratios

After getting started with Upmetrics , you can copy this sample business plan into your business plan and modify the required information and download your horse boarding business plan pdf or doc file. It’s the fastest and easiest way to start writing your business plan.

horse business plan

Business Planning Guide & Resources

We have plenty of  free business planning resources  available to help you with your planning. You can download our resources to learn all about business planning.

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Horse Boarding Business Plan Template

Horse boarding business plan.

You’ve come to the right place to create your Horse Boarding business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Horse Boarding businesses.

Below is a template to help you create each section of your Horse Boarding business plan.

Executive Summary

Business overview.

Medford Stables, located in Medford, Oregon is a new horse boarding company that focuses on providing high-quality, full-care horse boarding for recreational horse owners. The company provides all the essentials every horse needs to be healthy and happy in a spacious ranch-style boarding facility. Medford Stables aims to be the premier horse boarding company providing the best horse care and customer service in the area.

Medford Stables’ most valuable asset is the expertise and experience of its founder, Jane Doe. Jane has been in the horse boarding business for the past 20 years. During this time she developed a deep understanding of the horse boarding industry and how to care for horses so they are always in peak health and happiness. She will use her love for horses to create the best horse boarding company in the Medford, Oregon area.

Product Offering

Medford Stables will provide all of the essentials every horse needs on a daily basis to be healthy and happy. Customers can rest assured their horse will be in good hands. Additionally, the company will offer horse training and horseback riding lessons.

The following are the products and services included in the monthly boarding fees:

  • Designated Stall with Hay and Shavings
  • Food & Water
  • Daily Feeding
  • Pasture Access
  • Stall Cleaning
  • Veterinary Visits (customer pays for vet fees)
  • Supplement & Medication Administration
  • Horse Training
  • Riding Lessons

Customer Focus

Medford Stables will primarily serve horse owners within a 20 mile radius of our location in Medford, Oregon. The customer segments that are typically horse owners are wealthy residents, rural residents and farmers, and families.

Management Team

Medford Stables will also have an experienced assistant who will be trained in handling the administrative tasks of the business. The desired individual will have an undergraduate business degree and years of management experience. Medford Stables will also employ certified horse trainers, experienced horseback riding instructors, and an on-call veterinarian in case of medical emergencies.

Success Factors

Medford Stables will be able to achieve success by offering the following competitive advantages:

  • Customer-Oriented Service: Medford Stables will have a full-time assistant to keep in contact with customers and answer their everyday questions. Jane Doe realizes the importance of accessibility to her customers, and will further keep in touch with them through weekly newsletters.
  • Management: Jane has been extremely successful working in the horse boarding business and will be able to use her previous experience to assure customers of the care that Medford Stables will take to do the job right. Her unique qualifications will serve customers in a much more sophisticated manner than Medford Stables’ competitors.
  • Relationships: Having lived in the community for 35 years, Jane knows many of the local leaders, newspapers, and other influences. Furthermore, she will be able to draw from her ties to horse owners from her work in the equestrian industry to develop an initial client base.
  • Scope of Services Available: The company will provide a wider range of services than its competitors. No other horse boarding facility in the area offers horseback riding lessons, horse training, and full-care for a single monthly fee.

Financial Highlights

Medford Stables is seeking a total funding of $425,000 of debt capital to open its horse boarding company. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses, and working capital. Specifically, these funds will be used as follows:

  • Boarding facility design/build-out: $100,000
  • Equipment and supplies: $75,000
  • Three Months Of Overhead Expenses (Rent, Salaries, Utilities): $100,000
  • Working Capital: $100,000
  • Marketing and Advertising: $50,000

The following graph outlines the pro forma financial projections for Medford Stables.

Medford Stables Financial Projections

Company Overview

Who is medford stables.

  Medford Stables’ most valuable asset is the expertise and experience of its founder, Jane Doe. Jane has been in the horse boarding business for the past 20 years. During this time she developed a deep understanding of the horse boarding industry and how to care for horses so they are always in peak health and happiness. She will use her love for horses to create the best horse boarding company in the Medford, Oregon area.

Medford Stables’ History

Jane Doe began researching what it would take to create her own horse boarding company and did a thorough analysis on the costs, market, demographics, and competition. Jane has compiled enough information to develop her business plan in order to approach investors.

Once her market analysis was complete, Jane began surveying the local available ranch property and located an ideal location for an equestrian facility. Jane incorporated Medford Stables as a Limited Liability Corporation on May 1st, 2023.

Once the sale is finalized on the property, construction can begin to build-out the stable and ancillary facilities.

Since incorporation, the company has achieved the following milestones:

  • Located available equestrian space for sale that is ideal for a full-care horse boarding business.
  • Developed the company’s name, logo, and website.
  • Hired a general contractor for the build-out of the stable and facilities.
  • Determined equipment and necessary supplies.
  • Began recruiting key employees with previous horse boarding, horse training, and horseback riding instruction experience.

Medford Stables’ Services

Industry analysis.

Horse boarding is part of the wider equestrian market. The U.S. equestrian market is a $122 billion industry. This industry is segmented into competition horse ownership and recreation horse ownership.

There are 7.2 million commercial and recreational horses in the United States and 28 million people who consider themselves horse enthusiasts. Trail and pleasure riding is the most popular activity among recreational horse owners.

In the equestrian market, horse boarding is one of the top revenue generators, followed by riding lessons and horse training. Recreational horse owners spend around $8,000 per year on horse care such as veterinary visits, grooming, medicine, leather care, boarding fees (52% of spending is on boarding fees), bridles, straps, hoof treatments, and saddles.

Industry operators can compete effectively by providing top notch service and quality care for their customers’ horses. Customers are typically willing to pay more for quality service they can depend on when it comes to care for their horses.

Due to the recovering economy and increased spending on horse and horse-related activities, industry revenue is expected to increase over the next several years. This is a great time to start a new horse boarding company as it is expected that many people will buy and own horses for the first time in the next couple of years.

Customer Analysis

Demographic profile of target market.

Medford Stables will serve the horse owners in the community of Medford, Oregon and its surrounding areas.

The community of Medford has a growing number of recreational horse owners. Horseback riding is becoming a popular past-time for both children and adults in the area. The area is also populated mostly by moderate to wealthy individuals who lead busy lifestyles; as a result, they have both the need for horse boarding services and the means to pay for it.

The demographics of Medford, Oregon are as follows:

Customer Segmentation

Medford Stables will primarily target the following customer profile:

  • Rural residents and farmers
  • Wealthy horse owners

Competitive Analysis

Direct and indirect competitors.

Medford Stables will face competition from other companies with similar business profiles. A description of each competitor company is below.

Country Horse Ranch

Country Horse Ranch is a horse boarding company in Medford, Oregon. In business for over 35 years, Country Horse Ranch is well known in the community. The stable offers self-care boarding which includes a monthly rental fee for a basic stall. The customers are responsible for all feeding, care, and grooming for their own horses. Horse owners who have specific requirements for their horses and want to take a hands-on approach to horse care prefer this facility because it is one of the cheapest options available. The stable fee includes access to the riding trails available on the company’s large horse ranch. The company does not offer horse training or horseback riding lessons.

Fanny’s Full Service Horse Stables

Fanny’s Full Service Horse Stables is a local full-care boarding facility. The company charges a boarding fee by the week or the month, so customers can choose to board their horses on a short-or-long-term basis. Fanny’s provides all the necessary horse care supplies and equipment and is ideal for customers who are looking for a hands-off approach to horse ownership. The boarding fees include pasture access and daily grooming and exercise sessions with experienced farmhands.

While this company offers many of the same services as Medford Stables, it does not offer horse training or horseback riding lessons, which is something that many locals have requested. Additionally, the company’s customer service is lacking according to many customer reviews.

Hilly Land Horse Boarding

Founded in 1975, Hilly Land Horse Boarding is also a local horse boarding company that offers partial care services. The customer is responsible for providing all the supplies their horse will need, but the company will provide the care on a daily basis. This stable is a popular choice for horse owners with busy schedules who still want to use all of their own horse supplies. This company provides boarding services at a moderate price point, making it a popular choice for horse owners who can’t afford a full-care stable. Stable fees include Hilly Land’s pasture access. However, the company does not offer riding lessons or horse training.

Competitive Advantage

Medford Stables offers several advantages over its competition. Those advantages are:

Marketing Plan

Brand & value proposition.

Medford Stables will offer the unique value proposition to its clientele:

  • Customer-focused service that treats each horse individually with excellent care
  • Superior, customized service built on long-term relationships
  • Proven track record and expertise in the industry
  • Full-service boarding that includes care, training, and riding lessons

Promotions Strategy

The promotions strategy for Medford Stables is as follows:

Social Media

Medford Stables will invest heavily in a social media advertising campaign. Jane will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.


Medford Stables will invest heavily in developing a professional website that displays all of the features and benefits of the company and its facilities. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Equestrian Events

Jane Doe will visit multiple equestrian events to hand out brochures for the stable. The company will ask event hosts to keep a handful of brochures on hand and pass them out to their clients. Because the founder is well-known in the industry, she believes the equestrian event organizers will be happy to hand out her brochures.

Local Publications

The company will also invest in advertising in selected local publications until it has achieved significant brand awareness. Advertisements in local newspapers, magazines, and circulars will be a large part of the initial marketing strategy.

Medford Stables’ pricing will be premium due to the higher quality of its services over its competitors. Customers will be confident in the quality of care their horses will receive when purchasing the company’s boarding services.

Operations Plan

The following will be the operations plan for Medford Stables. Operation Functions:

  • Jane Doe will be the Owner and President of the company. She will oversee all staff, manage client relations, and be in charge of the general operations of the company. Jane will spend the next several months hiring the following staff:
  • An Administrative Assistant who will oversee all administrative aspects of running the horse boarding company. This will include bookkeeping, tax payments, and payroll of the staff. They will also be available to answer all client questions and concerns.
  • Several stable hands to care for the horses and keep the stables clean.
  • Several horse instructors to help train the horses.
  • Veterinarians who can provide checkups and care for the horses when they are ill or injured.


Medford Stables aims to achieve the following goals in the next six months.

  • 6/202X – Finalize lease agreement
  • 7/202X – Design and build out Medford Stables office
  • 8/202X – Hire and train initial staff
  • 9/202X – Kickoff of promotional campaign
  • 10/202X – Reach break-even
  • 11/202X – Reach 20 ongoing clients

Financial Plan

Key revenue & costs.

Medford Stables’ revenues will come primarily from its horse boarding fees. The company will charge boarding fees on a monthly basis. The boarding fees are all-inclusive.

The boarding facility purchase/build-out, equipment, supplies, and labor expenses will be the key cost drivers of Medford Stables. Ongoing marketing expenditures are also notable cost drivers for Medford Stables.

Funding Requirements and Use of Funds

Key assumptions.

The following table outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the business loan.

  • Number of clients per month

Financial Projections

Income statement, balance sheet, cash flow statement, horse boarding business plan faqs, what is a horse boarding business plan.

A horse boarding business plan is a plan to start and/or grow your horse boarding business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Horse Boarding business plan using our Horse Boarding Business Plan Template here .

What are the Main Types of Horse Boarding Businesses?

There are a number of different kinds of horse boarding businesses , some examples include: Full Boarding, Pasture Boarding, and Self-Care Boarding.

How Do You Get Funding for Your Horse Boarding Business Plan?

Horse Boarding businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Horse Boarding Business?

Starting a horse boarding business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Horse Boarding Business Plan - The first step in starting a business is to create a detailed horse boarding business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your horse boarding business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your horse boarding business is in compliance with local laws.

3. Register Your Horse Boarding Business - Once you have chosen a legal structure, the next step is to register your horse boarding business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your horse boarding business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Horse Boarding Equipment & Supplies - In order to start your horse boarding business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your horse boarding business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful horse boarding business:

  • How to Start a Horse Boarding Business

How to Write a Business Plan for an Equine Facility

by Nancy Wagner

Published on 1 Jan 2021

A love of horses and the ability to manage a business is just the start when it comes to opening your own equine facility. You also need a business plan that details the costs associated with all of the equipment and stock you must buy to make the facility viable. Besides giving you an operational guide for running your facility, the plan might also come in handy in seeking the funding necessary to buy or lease land, erect buildings and acquire stock if you need funding to get the business off the ground.

Prepare an executive summary about your company, including the story of how and why you started a business about working with horses. Mention your background, education and expertise in handling and taking care of horses, as well as in growing a business. Explain the selling points that make your particular equine facility unique compared with other equestrian businesses, such as its large riding arena, on-staff veterinarians or trainers who’ve worked with racehorses. Mention the goals of your business, such as developing one of the premier equine facilities in the region, where people feel safe learning to ride horses or offering medical care that keeps clients' horses in prime shape.

Describe each of the services your company will provide, such as training, medical care, riding lessons, boarding, breeding and raising horses.

Analyze the market, especially in relation to businesses that compete with you, including veterinarians, boarding facilities, and even ranchers who raise and sell horses. Mention any trends that might affect your business, such as growing tourism in your area creating a demand from people wanting to arrange for a horse to ride trails in a nearby park or a horse carriage ride for couples.

Explain the characteristics of the target markets to which you plan to sell your services, such as local families who need a boarding facility for their horse or horse owners who need health care, surgery and medications for their animals. Additional target markets might include tourists who want to go on trail rides, people who show horses at fairs and events or people who buy the horses you breed in your facility.

Provide the background for each person who works at and/or helps manage the facility, and show how their experience and education in regard to horses contribute to the success of the business. Describe how you plan to operate the company, and mention any staff you need to hire to provide medical services, feed and water the horses, empty stalls, saddle up the animals, and brush and clean them daily. You might also need to hire maintenance workers to keep the facility in prime condition.

Create a marketing strategy that shows how you will attract clients to your facility. This section should also mention how you plan to brand your business, such as making it a high-end equine facility that caters to people interested in thoroughbreds or the one-stop shop for local horse owners to rely on for health care, food and tack.

Develop profit-and-loss statements for five years that explain the land you need to lease or buy to run your equine facility. Your projections should include buildings and equipment needed, including boarding facilities and stalls, paddocks, an arena and food storage areas for bales of hay and bags of oats. Identify the medical equipment needed to provide emergency and routine health care services if you offer such services. Include the cost of buying the stock you need to set up your stable of horses. Provide estimates for the cost of utilities, accounting, computers, software, employees and insurance.

Write the executive summary last, as it provides a synopsis of the business plan. You might need to develop the entire plan before providing an honest look at the business concept.

Don’t forget to mention negative trends and explain how they might affect your business, such as fewer ranchers buying horses because they rely on other forms of transportation for roundups, or a new veterinarian who just set up shop nearby and has started aggressively marketing to local horse owners.

  • Writing a business plan – for an equestrian business

Guidance for writing a business plan for an equestrian business.

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  • Rural Business Advice
  • Planning for your Business

We all know writing a business plan has huge benefits at the start of planning a new business. Sometimes its just for yourself so you can understand your business better, sometimes you will have to do a business plan if you seek funding or finance. Importantly you need to write your plan with the reader and the purpose in mind, so before you start writing your plan ask yourself two questions:

Who are you writing the plan for?

  • Yourself / your parents
  • The bank / other lenders
  • Grant applications

What is the purpose of the plan?

  • To get a better understanding for your own use
  • To persuade others to let you rent/loan / have an asset or resource
  • To get a grant
  • To source finance

Structuring a written business plan – template

Summary of the business

  • An overall summary of your business – these are your first impressions on the reader, make it snappy and engaging.
  • Make it concise, and easy to read. Try to imagine you are explaining your business to a stranger on the street – would they understand it?
  • Include a handful of your main goals or objectives, you may find it better to split these into short-term goals (up to a year), mid-term (1-3 years) and longer-term.
  • Highlight key facts and figures including a financial summary which reflect your budgets
  • It should be no longer than two pages of A4, shorter is fine if it says it all
  • Because it is a summary, you should write this section after having finished the rest of your plan.

About you/your situation

  • This section is the opportunity to explain why you think you have the experience, ability, knowledge and commitment to be able to make this a successful business.
  • You should set out your relevant experience and relevant qualifications. This is particularly relevant if you are teaching. Experience doesn’t have to be in the same sector, for example, you could have customer relationship or sales experience from a different role.
  • Provide some detail, avoid relying on particularly emotional reasons, as to why you want to start your business.
  • If you want to really impress, you could also attach your CV.

The business opportunity

  • Clearly describe the service/s you are going to provide.
  • Where are you going to provide them from?
  • What facilities do you have? What do you need?
  • How are you going to differentiate your service from others locally?
  • What is it about your service that will make people choose you?
  • If you need planning permission, tell the reader where you are in that process.
  • Why do you consider there is a gap in the market?

Who are your customers?

  • This is your first opportunity to demonstrate you have really done your research and understand the market.
  • Be specific and set out your target market, specifically the actual people you hope will be buying from you, not a general commentary about those type of people.

See also: Identifying your target customer

  • If your business has already started, include information about who and what you have sold so far.
  • When describing your customers, break them down into individual consumers. Age, gender, location?

Industry knowledge

  • This is your opportunity to demonstrate you understand how your service fits into, and where within the wider industry.
  • You should give an overview of the industry you are entering into, and highlight any relevant facts and figures. Use economic facts and trends where available.

See also: Useful resources for market research

  • You should set out the market research you have undertaken and what your conclusions are. This includes research on the internet, from industry sources and from your own research such as surveys.

Sales and marketing plan

  • Provide a detailed overview of your marketing and sales strategy. How are you going to inform your target market about your offering?
  • What type of marketing are you going to undertake and why do you think it will work? Include traditional marketing (advertising, business literature, direct marketing etc) as well as digital marketing (AdWords, paid advertising, social media).
  • Are you also going to have your own website? Will you be able/do you need to be able to take bookings and payments online?
  • Don’t forget that whatever marketing you say you are going to do, the costs should then be included in the cash flow and budgets.

SWOT analysis

  • This shows you have considered the strengths, weaknesses, opportunities and threats that face your business.
  • Strengths – good things about your business plan that gives you an edge on competitors.
  • Weaknesses – anything that might affect how well your business will work. This could relate to the industry, the product or you as a person. Where you identify a weakness – put an action point how you are going to address it.
  • Opportunities – anything which poses you with an opportunity within the industry.
  • Threats – what external factors could affect your business plan? For example, new regulation, your competitors.
  • Outline how you are going to set up your business.
  • Talk through who is going to undertake the work
  • What processes have you got into place to take bookings, card payments and online payments?
  • Who are your staff, what are their skills?
  • What legal or regulatory requirements or obligations are there and how and you are going to deal with them?

Financial budgets

  • You should prepare a full set of budgets that accompany your business plan, including a list and amount of capital start-up costs, cash flow forecasts and profit and loss forecast. For a new start-up venture, you should look at forecasting at least three years cash flow.
  • In the main text of your business plan, you should provide commentary on why you have used the figures you have and justify how you arrived at those figures.

See also: Feasibility budgeting for new businesses

  • You have to undertake and then show detailed research on how you arrived at your forecast sales.
  • Include any assumptions you have had to make.

And that’s about it. If you are approaching the bank or a lender for a large amount of money they will expect your business plan to contain sufficient detail that they can make a decision on the risk involved, so your plan will need to be pretty robust and detailed. If you are starting a small business with little investment required you may not need to go into so much detail, but even just spending some time working through each section will help you question the business plan so you can get it right in your own mind.

Finally, below are a few handy hints for your business plan:

  • Put a front cover on
  • Write it in report format, and number your paragraphs for easy reference
  • If it is to be emailed, PDF it
  • If it is to be printed and posted, print on good quality paper and bind it if possible
  • Write a cover letter or email
  • Check for obvious things like spelling
  • Check the format. A good font like Arial in size 11, formatted with paragraphs and numbering
  • Get someone you trust to read over it impartially, and for areas that are not understandable

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Hannah Moule

The Business Barn

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Horse Boarding Business Plan Sample

AUG.07, 2018

horse boarding business plan

Horse boarding business plan for your own stable

Do you want to start a horse boarding business? Well, it can prove highly profitable for you, if you have a prior experience with horses. A Global Horse Population report in 2006, stated that the United States has the most number of horses in the world; about 9.5 million and many equine owners lack the time and space required for proper horse care.

Executive Summary

2.1 the horse boarding business.

Chris Equestrian will be located in New Jersey, at a ten-minute drive from the Jersey Shore. The business will be owned by ‘Chris Sandler’ and will be started on a land of 56 acres initially.

Chris hasn’t much experience in dealing with horses, but he will obtain the services of top equestrians and horse trainers before he start horse boarding business .

Management of Horse Boarding Real Estate

Chris Equestrian will be managed by Chris, yet experienced and licensed workers will be hired for barn help and horse training.

2.3 Customers of Equestrian Center

We will be serving in one of the richest locations of the United States, with an average household income of $354,479, so our customers will be the people who won’t hesitate to spend on quality services for their pets.

2.4 Target of Horse Boarding Facility

The company aims to provide the highest quality service to its customers and become the best horse boarding center in New Jersey.

Horse Boarding Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Chris Sandler, an MBA from the University of Cambridge, will be the owner of Chris Equestrian. Chris is a wealthy landlord in New Jersey and hasn’t much experience with horses, yet he has obtained the services of expert equestrian riders and horse trainers for operating his business.

3.2 Why the Horse Boarding Business is being started

Chris has become one of the wealthiest landlords of New Jersey after receiving his share from the legacy. To invest his money, he has found horse boarding business the most amusing and the most profitable business too. He doesn’t want to limit his business to just a boarding center, he is looking forward to the years when he initiates a polo ground besides, his boarding center.

3.3 How the Horse Boarding Business will be started

Chris Equestrian will be a registered and licensed horse boarding center with startup land area of about 56 acres. Chris has obtained the services of a contracting firm which is nearly half-way in turning that vast area into a beautiful pasture, mowed ground, jumpers, rings, and shed barns with staunch borders.

Chris has planned every aspect of his business wisely, with the help of professionals. He has even employed a team to write him a profound business plan on how to start a horse boarding business and to make a record of horse boarding business expenses  for meeting all the possible financial activities such as grooming products, vaccines, washing equipment, food and other supplies.

Horse Boarding Business Plan - Startup Cost

The detailed start-up requirements, expenses, total assets, investments, as forecasted by experts, is given below:

Services for customers

Chris Equestrian is aimed to provide a trustee center where you can leave and take your horses anytime. After a great research on how to start a horse boarding facility , Chris has decided to provide the following services to his customers. If you are searching for how to start a horse farm business , you can take help from here.

  • Daily Care: Our daycare services include feeding your horses, cleaning their stalls and regulating their physique by providing proper exercise.
  • Horse Training: Chris Equestrian also provide horse training service by expert trainers, for the people who procure at least our 6-month membership.
  • Veterinary Services: When your horses are in Chris Equestrian, you are relieved about the medication and veterinary services of your horses. We have hired the top veterans of our county for taking care of your horse.
  • Horse Riding: We have a large land for you to come anytime and enjoy riding your horse through our maintained pastures and jumpers’ rings. If you have difficulty in riding, our trainers will help and train you too.

Free transportation will be provided to transport horses from your location to our center. Charges on our services will be based on the number of days, you want to board your horses. Extra payment will be charged if you want an extra-large barn house. However, we’ll provide a 10% discount on 6-months and 15% on 12-months membership.

Marketing Analysis of horse boarding business

The most deciding part of the success of your business is incorporating accurate marketing analysis in your horse boarding business plan . If you are going to start a horse boarding business , you must analyze in your horse boarding facility business plan  whether the market has the potential of your startup or not, or how’ll you cater your business with a long list of competitors.

Well, you can have a help from horse boarding business plan examples available online or can take help from this horse boarding business plan free of cost. But it is advised to acquire the services of professionals to make you a horse farm business plan template , like Chris who has hired experts to write a horse farm business plan according to his expenses and needs.

5.1 Market Trends

According to IBISWorld, the horse equestrian and related businesses are growing at a rate of 1.1% per year. There are currently more than 174 thousand such businesses running in the United States and are responsible for employing more than 210,225 people generating a revenue of $8 billion annually. These figures show that it will prove beneficial for you to open up a horse boarding center, especially in the regions of well-off housing communities where people are in dire need for some facility to take care of their animals.

5.2 Marketing Segmentation

The success or failure of any startup depends upon how thoroughly you know your potential customers. By adding a part of marketing segmentation you will help yourself in gaining and maintaining customers. Our experts have claimed the following categories to be our potential customers:

Horse Boarding Business Plan - Marketing Analysis

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Individual Households: The biggest category of our customers will be formed by the residents living in New Jersey. Most people require a guidance on taking care and training of their animals or a place where they can leave their animals anytime. As we are in an area where people have high incomes and they don’t hesitate to spend a large money on quality services, so our boarding services will be availed much by them.

5.2.2 Horse Dealers: The next category of our customers will be the horse dealers near our vicinity, who’ll need our services of training and grooming their horses. Although there are not many, but we’ll offer special packages and free transportation facilities to attract them.

5.2.3 Animal Shelters: There are more than 3500 animal shelters in the United States for accommodating stray or abandoned animals. Such shelters also need horse boarding centers for the training and medication of stray horses.

The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our target is to provide the best and the most trusted place for people to leave their horses with us. We aim at balancing our costs of startup with our sales within the six months of launch. Our target is to expand our business, buy nearby land and open up a polo ground just after the two years of launch.

5.4 Product Pricing

We have priced our services at the similar rates as our competitors, as people of our vicinity don’t compromise dollars over the quality, but we ensure you that we’ll provide the best services in town. Our prices for horse stalls are $590.00 a month for a regular box stall and $630.00 a month for an extra-large stall. Besides, we have different packages for our membership.

The pet industry is one of the few industries which have seen a consistent increase in revenue.

Before starting horse boarding business , Chris has defined the ways he will use for promoting his sales. If you are formulating your sales strategy for business , you can take help from this sample business plan of Chris Equestrian on how to run a horse boarding business .

6.1 Competitive Analysis

Chris Equestrian will have to face a lot of competitors; however, our unique competitive aspects will lead us through the way. Our competitive edge will be our better quality and luxurious services within the same rates as that of our competitors with 24-hour on-site monitoring. We are having the largest land area in the whole county with a full course of jumps for horse riding. Lastly, we will offer exceptional customer service where we will treat our customers and their horses with extreme respect and love respectively.

6.2 Sales Strategy

We’ll advertise our new startup by the following means:

  • We’ll send introductory letters to the lords of New Jersey.
  • We’ll have a big party on the day of inauguration marked by the horse riding and horse dance show.
  • We’ll provide free transport for horses from your location to our center.
  • We’ll give free barn rooms to first ten customers.

6.3 Sales Forecast

By analyzing our market segmentation strategy, our experts have forecasted the following sales on the yearly basis which are summarized in the column charts.

Horse Boarding Business Plan - Unit Sales

The detailed information about the sales forecast, total unit sales, total sales is given in the following table.

6.4 Sales Monthly

Horse Boarding Business Plan - Sales Monthly

6.5 Sales Yearly

Horse Boarding Business Plan - Sales Yearly

Personnel plan

After knowing how to start a horse breeding business , the next step is to decide your staff and make a personnel plan.

7.1 Horse Boarding Facility Staff

Chris Equestrian will be the manager himself and will hire the following people initially.

  • 2 Accountants to maintain financial records.
  • 2 Sales and Marketing Executives for dealing with corporate businesses, horse dealers etc.
  • 5 Workers for performing various tasks such as washing, feeding, and grooming the horses
  • 7 Workers to maintain the facility and for doing its routine cleaning
  • 2 Drivers for transportation
  • 2 Vets for medication
  • 2 Lawn-mowers for maintaining the ground and pasture
  • 5 Expert horse trainers
  • 3 Equestrians to teach beginners
  • 2 Salesperson to operate products store

7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for next three years.

Highly Efficient Service

I am incredibly happy with the outcome! Alex and his team are highly efficient professionals with a diverse bank of knowledge!

Financial Plan

In your horse breeding business plan , you must develop your financial plan very wisely, as it will form the basis if you want to expand your business. You should hire professionals for estimating that you can balance horse boarding business profit  and your investments. The professional business plan writers can give you many profitable horse business ideas and can guide you on how to earn more and more from your business.

However, we are providing you the sample business plan of Chris Equestrian free of cost if you are not willing to spend money on hiring professionals.

8.1 Important Assumptions

The company’s financial projections are forecasted on the basis of following assumptions. These assumptions are quite conservative and are also expected to show deviation but to a limited level such that the company’s major financial strategy will not be affected.

8.2 Brake-even Analysis

The following graph shows the company’s Brake-even Analysis

Horse Boarding Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

The following charts show the company’s expected Profit and Loss situation on the monthly and yearly basis.

8.3.1 Profit Monthly

Horse Boarding Business Plan - Profit Monthly

8.3.2 Profit Yearly

Horse Boarding Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

Horse Boarding Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Horse Boarding Business Plan - Gross Margin Yearly

The following table shows detailed information about profit and loss, and total cost of sales.

8.4 Projected Cash Flow

The following column diagram shows the projected cash flow.

Horse Boarding Business Plan - Projected Cash Flow

The following table shows detailed data about pro forma cash flow, subtotal cash from operations, subtotal cash received, sub-total spent on operations, subtotal cash spent.

8.5 Projected Balance Sheet

The following projected balance sheet shows data about total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities and capital.

8.6 Business Ratios

The following table shows data about business ratios, ratio analysis, total assets, net worth.

Download Horse Boarding Business Plan Sample in pdf

OGS capital professional writers specialized also in themes such as business plan for horse education , dog boarding facility business plan , business plan for pet photography , dog day care business plan , starting a dog training business plan , business plan of dog walking service and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Equine Business Resources – Developing a Business Plan

Jul 31, 2019 | Business Resources , Horses

Why a Business Plan?

  • Provides your business with a road map.
  • It is important to know what has happened in the past, what your current situation is, and what your plans are for your business.
  • It allows for you to realistically assess anticipated income and expenses before the business is launched, ultimately reducing your financial risk in the long term.
  • It will help in an IRS audit to determine if you are a “hobby or a business.”

Business Plan Components

  • List objectives
  • Be as simple as possible; keep it short and business-like
  • What do you need to do to accomplish your projections: money, time, personnel, and equipment?
  • What is the business structure?

horse business plan

  • How will the funds be repaid?
  • Outlines the rest of the plan
  • Lists item and page number
  • What businesses are you in or will be in?
  • What is the status and form of the business?
  • Will the business be profitable?
  • When will your business open, and what are the hours of operation?
  • Is your business seasonal?
  • What are the products and/or services you plan to offer?
  • What markets do you intend to service, the size of those markets, and your expected share?
  • Why have you chosen your particular location?
  • What management and other personnel are available and required?
  • What (if appropriate) debt money or someone’s equity investment will make your business more profitable?
  • Land-based, family-based, currently underutilized resources, facilities/equipment, animals, management expertise
  • What is your established budget for marketing and promotion?
  • Supporting Documents (personal resume, organizational chart, cash flow projections, informational sources, letters of reference, job descriptions, etc.)

        A business plan can be a great asset to help you look at what your business is really all about and what image you want to project to your customers. Make sure to keep accurate, well-kept records of everything in order to make your business a success.

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This is a national Cooperative Extension resource

This work is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture.

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