- STARTUP COURSE AND DOCUMENTS
Business Proposal Sample for a Coffee Shop
Opening a coffee shop is an intricate process that requires a lot of planning. The best way to do so is to form an official business proposal. Below is an example of a general coffee shop proposal to serve as a guide to anyone looking to create one.
Table of Contents
Mug’s coffee shop is dedicated to becoming the one-stop-shop for all local coffee addicts. It will serve as a place for comfort and relaxation for anyone looking to slowly escape from the daily struggles of life.
As the need and popularity for gourmet coffee and other similar products continue to grow, Mugs coffee shop will continue to draw in local customers to continue to build a returning customer base.
Mugs coffee shop will ensure that its customers have the most relaxing and overall best experience while they sip coffee, consume delectable pastries, and enjoy the comfortable furniture and free internet access.
Mug’s coffee shop will operate in a 1,500 square foot building in the downtown business district of Rochester, Minnesota. This building has been secured through a 4-year lease with negotiations to take place after 3 years if the lease is to be extended beyond the fourth year.
The owners have successfully put forward $172,000, with an extra $25,000 being put forward by local investors and the rest of the funds are to be secured through First National Bank’s commercial loan program.
Mugs is expecting a sales revenue of about $297,000 in its first year, with revenue expected to increase to $408,000 by its fourth year of operation.
Under the assumption that Mugs coffee shop will maintain a gross profit margin of 68% and a low expense cost, it will see a growth in net profits rise from about $77,000 to $100,000 in that same period.
Mugs identified target objectives during its first year of operation are to:
- Maintain its goal of a 68% target operation
- Produce a profit by its second month of operation
- Be identified as a rising star in the restaurant world in Minnesota restaurant guide
1.2 Keys to Success
The keys to success for Mugs will be:
- Customer retention
- Effective target marketing
- Efficient and quality service
- A significant and complete understanding of all offered products
1.3 Mission Statement
Mugs aims to create a unique and relaxing experience for all of its customers while simultaneously providing an array of different products ranging from coffee, espresso, pastries, and an arrangement of other products.
Mugs will do everything in its power to create an environment for all of its customers that allows the stress of their daily struggles to melt away through the combination of kind customer service, a welcoming atmosphere, and a commitment to high-quality products.
The profits that Mugs enjoys will be used to keep employee satisfaction and morale high while also providing returns to its shareholders. It will also spend a portion of its profits on local charitable causes around the community.
Mugs coffee shop will pride itself on offering not only the best coffee but also the best pastries in the local area. All of our ingredients will be of the highest quality to ensure peak flavor and quality standards.
The products offered will include different forms of prepared coffee such as lattes, cappuccinos, and espressos, as well as tea and other refreshments.
Mugs will also offer gourmet bakery products such as muffins, donuts, cakes, and cookies.
All of which will be used to help draw the customer in and to increase profits and overall customer experience.
2.1 Products Description
Mugs will be focusing on the needs of all customers with a build your own drink style of service. We will be offering a large number of toppings and other items to include in the products to create the customer’s desired taste.
These toppings and other items will include things such as milk (skim and soy), caramel, whipped cream, a variety of coffee creamers, vanilla extract, cinnamon, and other similar products.
All coffee will be made black with a basic coffee machine and the barista will then follow the desired orders of the customer as to what they want in their drink. There will also be drink ideas on the menu to help customers who are not experienced in the coffee world.
Market Analysis Summary
Recent market analysis has shown that the United States is on the path to maintaining a 4.2% growth rate in the field of coffee consumption.
The most recent data shows that citizens of the Midwest region of the United States consumed on average, 2.08 cups per day.
With its long and harsh winters, the citizens of Minnesota are known to be fond of a warm cup of coffee when they can get their hands on one. Mugs will do everything in its power to assure that the citizens of Minnesota choose us for their daily coffee needs.
3.1 Market Segmentation
Mugs will focus most of its marketing activity on the millennial generation, who, studies show, spend the most on coffee and coffee products outside of the home.
As a result, we will need to focus a significant amount of resources to try and draw college students from nearby campuses to Mugs to greatly increase our customer base,
3.2 Target Market Segment Strategy
As a direct result of the millennial generation being considered the greatest spenders on coffee products outside of the home, Mugs will be focusing much of its market advertising on the local millennial generation.
This will include a large number of internet-based advertisements, including ads being placed on Facebook, Instagram, Youtube, and other social media sites to draw in those seeing them.
Mugs will also focus heavily on keeping in touch with its customers by creating an online presence through sites such as Facebook, Instagram, and Snapchat, as well as maintaining a blog about coffee and coffee products.
Mugs will also advertise healthier options for its products to help draw in millennials who as a generation are more concerned about living a healthy lifestyle compared to other generations.
4.3 Industry Analysis
Over the last decade in the United States, coffee consumption has shown a steady 2.5% growth rate. This rate is only expected to continue its path and will likely reach a higher growth rate sometime over the next few years.
The Midwest of the United States is enjoying much of this success, as the variable climate of Rochester Minnesota, which is what most of the midwest experiences, is ideal for coffee sales.
This is a result of the Midwest’s long and harsh winters which drive people inside looking for a warm environment and a warm beverage which is essentially what a coffee shop is designed to be.
The Midwest also experiences fairly hot and humid summers, which is when coffee shops switch many of their resources to making iced drinks, perfect for anyone looking to cool down while still enjoying the benefits of coffee products.
The city of Rochester is a fairly competitive area when it comes to coffee sales and consumption offering over two dozen separate coffee shops in the city which holds a population of about 116,000 people.
The main competitors will be Starbucks and Panera Bread, as both are chain companies with massive resources and fantastic brand name recognition.
However, recent studies have shown that a great percentage of the population is beginning to prefer smaller shops, especially when they are shopping locally.
To make a name in the already established market, Mugs will have a grand opening sale offering discounts on our products to help bring on the local population. We will then offer several coupons that will help maximize customer retention.
The majority of Mugs is owned by Mr. Rockefeller who has a bachelor’s degree in business management from XYX University. He has years of experience overseeing projects similar to this one and will be in charge of conducting management training.
A professional experienced manager will be hired to oversee all bar operations and will be paid a salary of $32,500 yearly. The manager will also be in charge of hiring two full-time baristas to help bar operations, each being paid $12 per hour.
The manager will be in charge of hiring any additional staff as well, the salaries of which will be discussed with ownership.
Management will be responsible for all bar operations, employee management, inventory operations, ordering supplies, and working with ownership to create a marketing strategy.
Mugs plans to capitalize on the need for a relaxing environment and an escape from the harsh Minnesota winter and warm Minnesota summer.
The owners have provided the company with sufficient funds to serve as start-up capital, and management will aim to provide a returning customer base to keep cash flow consistent.
The is that within 18 months, Mugs will see its profits double. Mugs will also aim to maintain a 68% measure of gross margin during that same period.
6.1 Projected Cash Flow
Over the first three years of operations, Mugs is anticipating its net profit to increase from $220,000 in the first year to approximately $315,000 in the third year.
This will be done through customer retention, effective marketing schemes, and overall effective management.
6.2 Break-Even Analysis
Mugs are expected to see an average monthly cost of about $12,500. That, combined with its average margin of about 68%, Mugs will require about $17,000 monthly to break even in terms of equaling all of its expenses.
Based on current projections, Mugs should have no issues reaching this goal one opening.
6.3 Costs and Expenses
Mugs will experience about $12,500 in monthly expenses.
These expenses will consist of employee salaries, product costs, building rent, utility, and equipment costs, as well as marketing costs.
These costs and expenses will be altered annually to keep up with changes happening to the business.
Frequently Asked Questions
A business plan should be updated based on the needs of your company. As a result, your plan may only need to be updated once every couple of years. However, it is recommended that your plan be revised at least once annually. This will allow the goals of your company as well as the other information in the business plan to be as accurate as possible. Your updates should include things such as any changes in costs you may have sustained, your current profit margins, any new employees, and other possible changes that may have occurred
A business plan is important because it essentially will serve as the outline of your businesses. It will hold all the necessary information you may need to ensure that your business will succeed. Without it, you will essentially be relying on dumb luck to ensure that your business succeeds, and in case you didn’t know, luck isn’t the most reliable thing. Instead, by having a business plan, you ensure that you and everyone else around you know exactly how your business plans to function, where all the money will come from, and any other information that may be crucial to the success of your business. To learn more about how much coffee shops make, click here .
To learn more on how to start your own coffee shop checkout my startup documents here
Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.
Hi! I’m Shawn Chun
My adventure in coffee began when I first launched my first coffee shop back in the early 2000s. I had to figure out so many things on my own and to make it worse within 2 years of opening two large corporate coffee chains moved in just blocks away from me!
As I saw smaller and even some larger coffee shops in the neighborhood slowly lose customers to these giant coffee chains and slowly close up shop, I knew that I had to start getting creative…or go out of business.
I (like you may be) knew the coffee industry well. I could make the best latte art around and the foam on my caps was the fluffiest you have ever seen. I even had the best state-of-the-art 2 group digital Nuova Simonelli machine money could buy. But I knew that these things alone would not be enough to lure customers away from the name brand established coffee shops.
Eventually, through lots of trial and error as well as perseverance and creativity I did find a way to not only survive but also thrive in the coffee/espresso industry even while those corporate coffee chains stayed put. During those years I learned to adapt and always faced new challenges. It was not always easy, however, in the end, I was the sole survivor independent coffee shop within a 10-mile radius of my location. Just two corporate coffee chains and I were left after that year. All told the corporate coffee chains took down over 15 small independent coffee shops and kiosks and I was the last one standing and thriving.
Along the years I meet others with the same passion for coffee and I quickly learned that it is not only “how good a barista is” that makes a coffee shop successful, but the business side of coffee as well.
Hence why I started this website you are on now. To provide the tools and resources for up and coming coffee shop owners to gain that vital insight and knowledge on how to start a coffee shop successfully.
Stick around, browse through my helpful blog and resources and enjoy your stay! With lots of LATTE LOVE!
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How to Create a Coffee Shop Business Plan and Executive Summary: Free Template & Guide
By Debra Weinryb
Before you open a coffee shop, you will need to have a coffee shop business plan. This important document acts as a roadmap for your coffee shop business adventure – with everything you need to turn your business dreams into a reality.
If you’re passionate about coffee but have never written a business plan before, it can be nerve-racking to start. To help you out, we’ve put together a complete guide to writing a successful coffee shop business plan. In this guide, we’ll cover:
- What is a coffee shop business plan?
- How to write a business plan for a coffee shop
- The 10 sections of every successful coffee shop business plan
- A free coffee shop business plan template
Create a custom business plan for your coffee shop concept with this free template.
What is a Coffee Shop Business Plan?
A coffee shop business plan is a document that explains what your business idea is and how it will succeed. It answers several questions, like how you will set up your coffee shop, how you will fund your business, and what revenue you expect to make. It includes information about your marketing plan, sales strategy, coffee shop customers , pricing structure, competitors, required labor, and financial plan.
Similar in length to a traditional restaurant business plan , it’s a succinct document that usually spans 15-20 pages, but no more than 30 pages. Coffee shop business owners can make their plans pop with visuals like photos and designs of their coffee house, and site plans of their retail store. Charts and graphs are also used to show financial inventory information, like how much coffee beans will be purchased monthly and at what cost, for example.
Once complete, you will be able to show your coffee house business plan to potential investors, bankers, and business partners. That’s why it’s so important to dedicate a large amount of time and energy into getting your java shop business plan underway early on.
How to Write a Business Plan for a Coffee Shop
With the proper guidance, your brew shop business plan can be easy to write. That’s why having a coffee shop business plan template is a useful aid for conceptualizing your business and goals before you start to write. Additionally, having a coffee shop business plan example can help you think of key elements to demonstrate your coffee shop’s potential for growth and profitability – which are both important to attract funding.
Elements of a Coffee Shop Business Plan
Executive summary for a coffee business .
Start with your executive summary – a short and high-level overview of each section in your coffee house business plan. In any business plan sample for a coffee shop, you’ll see that this is the first section because it gives readers crucial information about your business before you dive into details.
The executive summary section describes your business concept, the problem it solves, your target market, financial highlights, lease information, as well as your vision for the menu, products, and how you will service coffee – whether that’s in a kiosk, drive through, pickup, or sit-down coffee shop.
As you write your executive summary, consider who will read your brew shop business plan and what you would like them to know. After all, you want to capture your reader’s attention and entice them to continue to read or even invest!
Here are a few key points of interest you can mention in your executive summary:
- Ambiance: The character and atmosphere of your coffee shop
- Location: Information on your potential foot traffic, facility/lease, and seating capacity.
- Kitchen storage: Space for multiple blends of coffee or a high-end espresso machine.
- Goals: Your mission statement and guiding principles that will drive your success.
- Funding: What funds you need and how you will use them to achieve your vision.
The Business Overview section takes a deeper dive into the coffee industry as a whole, your local market, and what makes your coffee shop model unique among the competition. Here, start by giving a brief overview as to when and why you started your coffee shop business. In addition, you can include major achievements such as hitting target sales goals or opening new coffee shop locations.
In this section, you can also go into more detail about the business operations of your neighborhood coffee shop . For example, explain what coffee and food products you will offer, your hiring and labor practices, and how you’ll brew coffee. This, of course, will depend on your coffee shop business model.
Here are a few types of coffee shops and how they could be described:
- Grab-and-go coffee shop: Pickup or drive through only, so folks can grab a cup of coffee in a heartbeat
- Traditional coffee shop: Sells baked goodies and a variety of coffee drinks in a relaxed atmosphere
- The coffee bar: Like a homey living room, with lounge music, WiFi, and fresh coffee
Management and Staff
In this section, you will talk about ownership. Start with the business owner(s) who will manage your coffee shop, and talk about their experiences/qualifications that will make them successful. You’ll also include details of who will take care of your day-to-day coffee shop operations.
Every coffee shop will need baristas who take care of sales and make drinks, but those that sell food may also need someone to operate basic kitchen equipment. Additionally, you may want to hire someone to do marketing and advertising, or an accountant to take care of your bookkeeping.
After deciding on what jobs you want to create, you’ll need to identify if they are part-time or full-time, how you will recruit/train them (e.g., barista training), and what you will pay them in wages and benefits. Your employees will factor into your financial forecast and expenses later on in your business plan for a coffee shop, so it’s essential to get a head start on your hiring budget.
Coffee Shop Market Analysis
Your Market Analysis section should show that you’ve looked at your target market, assessed your location, and understand how you’ll compete against other coffee shops in the area. Remember to consider what makes your restaurant unique and what will help it stand out. Here are two ways you can do just that:
Mention if your coffee shop is in a central location, such as near a college where students break for lunch, or next to office buildings where professionals drop in on their way to work. If you are one of many coffee shops in an area, consider pointing out what makes you different, like your wide variety of specialty coffees and the quality of your food.
Include information about your ideal customer – with details on who they are, why they shop at your coffee shop, and any metrics. If you performed market research before starting your coffee shop, include that too. For example, if you have data on a high demand for espresso in your area, the sales potential for a drive-through espresso stand could be very promising.
A section with a sample menu lets investors know exactly what you’ll be serving. Keep in mind that your sample menu should be a differentiator – otherwise, why would investors think that customers should choose your coffee over competitors who serve similar drinks?
Here are a few tips for choosing what to include in your great sample menu:
- Think about the types of coffee beans that could set you apart. Maybe you only serve organic coffee beans, unlike your competitors.
- Cater the types of drinks you serve to your target market. For a young customer, sweet frappuccinos, hot chocolates, and drinks topped with whipped cream can be popular. For health-conscious consumers, options like tea and “light” coffee may perform better.
- If your customers will be hungry, such as students on a lunch break, or employees on their way to work, then consider including food items like pastries.
Marketing Plan and Publicity
An effective marketing plan is essential for bringing new customers through your coffee shop’s door and retaining your loyal guests. In this section, start by describing how you want to drive incoming traffic, in addition to what budget you have in mind, and your expected return on investment. If you have a lot of detailed information, you may want to create a separate marketing plan document.
To cover all your bases, you can include the Four Ps of Marketing:
- Product: What beverage and food products you will offer? For example, will you offer non-coffee drinks, frappuccinos, espresso, or cold brews?
- Price: What is your average price point and how does it compare to competitive coffee shops?
- Place: The location of your coffee shop and how it will impact your success. For example, will you operate kiosks, and if so, where will they be placed to get the most foot traffic?
- Promos: How will you drive customers to your location(s)? Examples include live music, giving free samples, advertising, or partnering with influencers or other organizations.
Business Operations and Operating Plan
The business plan operations section includes the physical requirements of your coffee shop business, like retail space, specialized equipment, supplies, and labor. When describing your business’ operational expenses, also consider showing where your coffee shop is trying to save money. For example, if you are buying used furniture or equipment, let your reader or potential investor know how you are cutting losses.
Here are a few areas you can include in the operating plan section:
- Space you plan to lease, buy, or rent for your coffee shop
- Parking spaces for a truck or for customers to access your coffee shop
- Coffee machines like a coffee grinder, a brewing machine, or a hot water dispenser
- Specific arrangements like a sandwich prep table, counter space, or a display case
- Technology such as a coffee shop POS to process transactions and track inventory
- List your suppliers according to type – for your coffee beans and other food and drink products
- Menu items you will buy vs. make in your coffee shop, such as croissants or cookies
- The frequency at which you need to restock your coffee shop inventory
- Staff such as a Barista to brew coffee
- Staff to do food preparation, menu creation, and cleaning
- A manager to oversee payroll and human resources
Financial Forecast and Expenses
This is an important section, especially if you need to attract investors to your coffee shop. Since coffee shops are often smaller storefronts, usually with a lower profit margin , this section needs to emphasize how your coffee shop business will grow and be profitable in the long-term.
Your financial forecast and expenses section should include the following:
- Cash flow statement with monthly projections for all your coffee shop purchases
- Balance sheet to give investors a snapshot of your assets, liabilities and equity
- Break even analysis to demonstrate the sales you need in order to make a profit
Coffee Shop Business Plan: Next Steps and Plan Template
To get ideas of details to include, use a coffee shop business plan sample.
Whether you own a coffee shop or are just starting out, writing a coffee shop business plan is essential to your success. In such a highly competitive coffee market , you need a business plan to show potential investors what makes your store stand out.
If you’re looking for a coffee shop business plan example, a template is a great place to start. By using a coffee business plan template , you can improve your chances of securing funding or attracting new business partners. Using a business plan sample for a coffee shop will also keep you organized and show readers how your coffee shop can be successful.
FAQs: Coffee Shop Business Plan
If you have any lingering questions, we’ve answered the top coffee shop business plan FAQs.
How profitable is a coffee shop?
A coffee shop business’ profits can range from 2.5% to 85% of gross sales, according to this Chron article . The amount of profit depends on the size of your coffee shop – smaller coffee shops usually have lower profits.
How do you start a coffee shop business?
To start a coffee shop business, do lots of research on the industry and your market so you can plan how to separate yourself, your menu, and the quality of your products from competitor coffee shops. Consider where your coffee shop might be located and what kind of customer base you’ll have. Map out the expected costs for operations, marketing, etc. in a financial plan. This will help you plan a strategy for success so you can create a strong coffee shop business plan to present to potential investors.
How much budget is needed to open a coffee shop?
How much budget you need to open a coffee shop will depend on the location of your business. Start by doing some research on real estate in the area where you want your coffee shop business, suppliers for your menu items, cost of hiring employees, and other operating costs. Also, consider what kind of marketing campaigns – such as email, direct mail, and advertisements – that you might want to run and include those in your budget too.
How do you start a business proposal for a coffee shop?
To start a business proposal for a coffee shop, use a coffee shop business plan sample and make sure you include the key sections: an executive summary, business overview, management and staff, market analysis, marketing and publicity, operations plan, and financial forecast and expenses.
Also, make sure you do enough research before you start so you understand how a coffee shop business works, your market, and your competitors, and have relevant facts and figures to support the plan for your new business.
Debra was a Content Marketing Specialist at TouchBistro, writing about the latest food and restaurant industry trends. In her spare time, Debra enjoys baking and eating together with family and friends.
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Table of Contents
Dreaming of opening a coffee shop? You’re not alone. The coffee industry is bustling with passionate business owners eager to make their mark. However, becoming successful coffee shop owners requires more than just a love for the brew. It demands a clear vision that differentiates your coffee house in a saturated market. A well-crafted business plan not only gives life to your idea but also sets your business on a path to thrive. Whether you’re a newbie or a seasoned entrepreneur, this guide, complete with a free template, will help you craft a business plan that markets and propels your coffee venture to success.
What is A Coffee Shop Business Plan?
A coffee shop business plan is a comprehensive document that explains what your business idea is, how you intend to penetrate the coffee market, and the strategies you’ll employ to run your coffee shop successfully. When opening a cafe, many aspiring cafe or coffee shop owners underestimate the value of a structured plan. However, this document does more than just outline the needs to open a coffee shop; it gives a detailed roadmap for your new business, offering clarity on every aspect of its operation.
More than that, presenting a well-structured business plan to potential investors is essential. It not only showcases your commitment but also your understanding of the industry, making it a vital tool for securing funding. While crafting a business plan can seem daunting initially, it’s the foundation that both clarifies your idea and sets your business on the trajectory for growth and success in the competitive world of cafes and coffee shops.
Why A Business Plan Is Important For A Successful Coffee Shop Business?
1. Clear Vision and Objectives
When you set up your coffee shop, having a business plan establishes a clear vision and defines your objectives. It is the backbone that steers every decision you’ll make. Without a clear outline, you may find yourself swaying from one idea to the next. With a detailed business plan, you can present a clear business proposal to stakeholders, ensuring them and yourself of the path you plan to tread.
2. Financial Planning
A comprehensive business plan is imperative for accurate financial planning. It will include information on how much capital is required to start, what your ongoing costs will be, and the revenues you plan to generate. If you’re seeking external funding, investors will want to see how you plan to use their money, and most importantly, how you plan to make a return on that investment. If you plan to sell specialty blends or unique treats, the financial section can also help you plan a strategy for pricing, promotion, and sales forecasts.
3. Operational Efficiency
Operational efficiency is the linchpin that holds all business operations together. A business plan will map out every detail, from supplier agreements to employee schedules. You may want to create special events or loyalty programs for regular customers, and this is where a business plan can help you plan a strategy for success. It becomes the reference point, ensuring that daily tasks align with the broader objectives, guaranteeing that resources, time, and efforts are used optimally.
Step-by-step Guide To Write A Coffee Shop Business Plan
1. Executive Summary
The Executive Summary is like the introduction of a novel – it provides a snapshot of what is to come. Typically, you write the executive summary last, even though it appears first in your business plan. It encapsulates the essence of your coffee shop’s mission, objectives, and financial overview, succinctly explaining what your business concept is about. This section is crucial because many coffee shops fail to engage potential investors right off the bat. Ideally, it should be concise – a page or two.
What should you cover in an Executive Summary?
- Introduce Your Coffee Shop or Cafe: Provide a company overview, giving readers insight into what makes your coffee shop unique from the myriad of coffee bars in the market.
- State Your Mission and Vision: Describe what drives your coffee business and where you see it in the future.
- Outline Your Objective: Define clear, measurable goals that you aim to achieve.
- Provide a Financial Overview: Highlight projected profit margins, a brief balance sheet, and other pertinent financial data.
2. Coffee Shop Business Description
This section paints a picture of your coffee shop. It’s where you elaborate on how you plan to infuse the local coffee market with your unique brews and pastries.
What should you cover in the Coffee Shop Description section?
- Coffee Shop Concept: Dive into the types of coffee drinks you plan to offer, whether it’s a rich espresso or a classic brewed coffee.
- Unique Selling Proposition: Discuss what makes your coffee shop stand out, be it a special blend of coffee beans, a unique roasting method using a specific coffee roaster, or artisanal pastry offerings.
- Operational Plan: Briefly touch upon how you’ll manage your coffee shop, from sourcing beans to serving cups of coffee.
3. Market Analysis
Before pouring your first espresso, performing market research before starting your coffee business is essential. This section dives deep into understanding your potential customer base and the coffee industry landscape in your area.
What should you cover in this section?
- Target Market: Describe your ideal customer. Are they local residents, office workers, or students?
- Location: Discuss the significance of your chosen location. Are there many coffee shops in the area? How does your location cater to your target market?
- Competition: Analyze existing coffee shops. What coffee and food products do they offer? What pricing strategy do they employ? How will your coffee shop compete or complement them?
4. Organization and Management
Behind every successful coffee shop is a robust organizational structure and a competent management team.
What should you cover in the Organization and Management Plan?
- Coffee Shop Ownership Information: Highlight the business’s legal structure.
- Profiles of Your Coffee Shop Management Team: Include details about your baristas, perhaps a part-time accountant, and someone to manage marketing. It can be helpful to create profiles for each role, detailing responsibilities and expertise.
5. Sample Menu
Your menu is the heart of your coffee shop. It’s more than just a list of coffee and tea; it’s an expression of your brand.
What should you consider when creating a Sample Menu?
- Menu Items: Detail the types of coffee, espresso drinks, and pastries you plan to offer. Maybe consider including non-coffee items like teas or specialty drinks.
- Unique Selling Proposition: Reiterate what makes your coffee or food items different from other coffee shops in the area.
- Menu Pricing : Discuss your pricing strategy, keeping in mind profit margin, competitors’ prices, and your target customer base.
6. Marketing Plan
To brew success, it’s not enough to have a fantastic coffee product; you must effectively market it.
What should you cover in a Marketing Strategy for your Coffee Shop Business?
- Define Your Brand: What voice, theme, or emotion do you want your coffee shop to evoke?
- Lay out your plans for social media campaigns, local partnerships, loyalty programs, SEO for website, and other promotional strategies.
- Considering using an online food ordering system in your food truck
- Create a digital menu with QR code to make your menu easy for your customers to access online
7. Operations Plan
Efficiency is key to the daily grind of running a cafe. The operations section provides a detailed look at the day-to-day operations of your coffee shop business.
What Operational Issues should you address in your Business Plan?
- Supply Chain: Where will you buy your coffee beans? Who will be your coffee roaster?
- Operating Hours: Consider the best times to cater to your target market.
- Staffing: Detail roles, such as barista, manager, and part-time support.
- Equipment: List down essential equipment, from espresso machines to ovens.
8. Financial Plan
In this crucial section of your business plan, delving into the financial specifics is paramount to lay out a concrete roadmap for the fiscal aspects of your coffee shop.
How Much Does It Cost to Start a Coffee Shop?
Starting a coffee shop is not just about brewing the perfect espresso; it’s also a substantial financial commitment. The cost for opening a coffee shop can range from $80,000 to $250,000. These costs can vary widely based on factors such as location, size of the establishment, equipment quality, and inventory requirements. Moreover, the process of opening a coffee shop might also involve unexpected expenditures, so it’s essential to account for some buffer in your budget.
How Many Ways to Fund Your Coffee Shop?
There are multiple avenues for funding your coffee venture. Traditional bank loans, personal savings, angel investors, crowdfunding campaigns, and partnerships are just a few options. It’s crucial to assess which option aligns best with your business vision and financial situation.
Important Questions to Consider When You Create Your Funding Request If you’re seeking funding, there are several questions you’ll need to answer in your business plan:
- How much money do you need to start and maintain your coffee shop until it becomes profitable?
- What will the funds be used for specifically?
- How do you plan to handle financial challenges that might arise?
- How do you plan to repay any loans or provide a return on investment?
9. Financial Projections
The financial projections section of your business plan forces you to translate your coffee shop vision into numbers, ensuring you’ve accounted for all key metrics that can make or break your venture.
This is the point where your coffee shop’s total revenues equal its total costs. Simply put, it’s when you neither make a profit nor a loss from selling coffee.
Use this formula: Fixed Costs / (Price – Variable Costs) = Break Even Point
Projected profit and loss statement:
This will provide a forecast of your expected income and expenses, giving a clear view of your venture’s profitability.
Cash flow analysis:
Essential for understanding the liquidity of your business, this tool is especially crucial for coffee shops, considering the fluctuating expenses and incomes coffee shops offer. When drafting this, consider who will read it, as stakeholders like investors or lenders might have specific expectations.
Coffee Shop Business Plan Template
- Mission: To offer the community high-quality coffee in a comfortable and vibrant environment.
- Vision: To become the go-to local coffee spot that fosters community connections and coffee appreciation.
- Coffee Shop Description: “Java Junction” will be a modern coffee hub that emphasizes direct-trade coffee beans and a relaxed, inclusive atmosphere.
- Costs: Estimated initial costs are $125,000.
- Profits: Projected annual profit by year two is $75,000.
2. Description of the Coffee Shop
- Coffee Shop Concept: A community-focused café emphasizing artisanal methods.
- Coffee Shop Name: Java Junction
- Coffee Shop Type: Sit-down café with an adjacent mini-library.
- Location: Main Street, Downtown Area – chosen for its high foot traffic.
- Order Fulfillment: Orders taken at the counter with table service for food.
- Working Hours: Mon-Fri (7 am – 9 pm), Sat-Sun (8 am – 10 pm).
3. Menu Offer
- Type of Food and Drink: Coffee, teas, pastries, and sandwiches.
- Offer: From classic espresso shots to unique blends like “Lavender Latte”.
- Unique Selling Point: Every coffee product uses direct-trade beans, ensuring farmer fairness.
4. Market and Competition Analysis
- Market Analysis: The local population includes a mix of professionals, students, and tourists. Many search for quiet spots to work or relax.
- Target Customer: Professionals aged 25-40 and students.
- Size of the Target Customer: Approximately 15,000 individuals.
- Competition Analysis: Three established coffee shops within a mile.
- Size of the Competition: Ranging from small boutique coffee shops to a larger chain.
- Competitors’ Offer: Basic coffee drinks, with limited specialty items.
- Competitors’ Prices: Average of $4 for a coffee drink.
5. Investment Plan (Detailed Cost Analysis)
Investment Cost (One-off): $75,000
- Equipment: $30,000
- Renovations: $20,000
- Initial Stock: $10,000
- Licenses: $5,000
- Miscellaneous: $10,000
Operating Costs (Monthly): $17,000
- Rent: $3,000
- Salaries: $10,000
- Utilities: $1,000
- Stock: $2,000
- Marketing: $1,000
6. Financial Forecast
Year one is projected to break even, with a profit of $50,000 expected in year two, and $75,000 in year three, considering growth and expanding customer base.
- Owner: Jamie Smith, a coffee enthusiast with a business degree.
- Manager: Alex Brown, previously managed a successful coffee chain for five years.
- Baristas: A team of 4 skilled individuals passionate about coffee.
8. Marketing Plan
Java Junction will use a mix of social media marketing, local print advertising, and loyalty programs to attract and retain customers. Regular events, such as “Buy Our Coffee Day” and collaboration with local businesses, will drive foot traffic and community engagement, integral components for starting your coffee shop and making it successful.
This coffee shop business plan sample is hypothetical and serves as a template. Tailoring specifics to your local market, vision, and unique aspects will be necessary. Every coffee shop has nuances that can make them successful, whether it be the coffee products they sell, the environment they cultivate, or the events they host. Focus on what will make your coffee shop stand out and be sure to engage your community.
Tips For Writing a Business Plan For a Coffee Shop
Your business plan becomes the blueprint of your vision. Here are essential tips to consider:
Comprehensiveness is Key: Ensure your plan encompasses all sections you should include, such as marketing, financial projections, and operations. A well-rounded plan provides a holistic view of your business.
Tailor to Your Audience: If you’re presenting to potential investors, focus on profitability and growth projections. For a landlord, emphasize the benefits your coffee shop will bring to their property.
Specialize in Marketing: Given the competitiveness in the coffee industry, it’s crucial to have a solid marketing plan. If marketing isn’t your strength, consider hiring someone to do marketing for your venture. A strong online presence, loyalty programs, and community engagement can set you apart.
Research Your Market: Understand what nearby coffee shops include in their offerings. Identify gaps in the market and strategize on how your shop can fill them.
Stay Flexible: While a business plan provides direction, remain adaptable. The coffee industry is dynamic, and your ability to pivot can prove invaluable.
Separate Sections for Clarity: If your plan becomes too dense, you might want to create a separate document for specific sections like a detailed marketing strategy or an in-depth market analysis. This makes your primary business plan concise and more readable.
Frequently Asked Questions
1. how profitable is owning a coffee shop.
Owning a coffee shop can be profitable, depending on factors like location, quality of products, and management. On average, after expenses, many coffee shops report a profit margin of around 3% to 5%, with some successful ones achieving even higher. However, it’s essential to factor in initial setup costs, ongoing expenses, and market competition.
2. How do I start a coffee shop business plan?
Starting a coffee shop business plan involves multiple steps. Begin by defining your coffee shop’s mission and vision. Conduct market research to understand your target audience and competitors. Then, detail out sections like your product offerings, pricing strategy, marketing plan, financial projections, and operational procedures. If you’re thinking of opening a coffee shop, a well-thought-out business plan is indispensable.
3. What is a business plan for a coffee shop?
A coffee shop business plan is a detailed document that outlines your coffee shop’s objectives, strategies, and operational procedures. It acts as a roadmap, guiding you from the startup phase to establishing a thriving business. Moreover, if you need a coffee shop business loan or investment, this plan becomes crucial in convincing stakeholders of your venture’s viability.
4. What are the 4Ps in a coffee shop business plan?
The 4Ps stand for Product, Price, Place, and Promotion. In the context of a coffee shop:
- Product: What type of coffee and related products will you offer?
- Price: How will you price your coffee? Will it be premium or competitive?
- Place: Where will your coffee shop be located? Is it accessible to your target audience?
- Promotion: How will you market your coffee shop? Will you offer promotions or loyalty programs?
These elements help in creating a marketing strategy tailored to your coffee shop’s unique needs and market position.
Launching a coffee shop is not just about brewing the perfect cup but weaving a narrative that resonates with your community, fostering an ambiance that people gravitate towards, and maintaining a seamless operation that drives profitability. The meticulous creation of a business plan is a pivotal step in this endeavor. It’s the beacon that guides budding entrepreneurs through the complexities of the coffee industry. In such a competitive marketplace, a well-structured, comprehensive business plan can make the difference between a fleeting venture and a thriving institution. To potential coffee shop owners, embrace the process, let your passion shine through in your plan, and remember that every great coffee shop started with a simple idea, much like a single coffee bean ready to brew greatness.
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Coffee Shop Business Plan Template
Business Plan Outline
- Coffee Shop Business Plan Home
- 1. Executive Summary
- 2. Company Overview
- 3. Industry Analysis
- 4. Customer Analysis
- 5. Competitive Analysis
- 6. Marketing Plan
- 7. Operations Plan
- 8. Management Team
- 9. Financial Plan
Coffee Shop Business Plan
Whether you are planning to start a new business or grow your existing coffee shop, you’ve come to the right place to create your coffee shop business plan.
We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their coffee shops.
A coffee shop business plan is used to start and/or grow your business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
Coffee Shop Business Plan Sample
Below are links to each section of our coffee shop business plan example:
Next Section: Executive Summary >
Coffee Shop Business Plan FAQs
What is a coffee shop business plan.
A business plan for a coffee shop is a plan to start and/or grow your business. Among other things, it includes your company overview, allows you to conduct a market analysis to identify your target market, includes a sample menu, presents your marketing plan and pricing strategy to attract your local customer base, details your sales forecasts, and provides the income statement, balance sheet and cash flow statement for your coffee shop.
You can easily complete your coffee shop business plan using our Business Plan Template for a Coffee Shop here .
What Are the Main Types of Coffee Shops?
The different types of coffee shops include cafes, coffee bars and coffeehouses that sell coffee drinks and other snacks. Some coffee shops offer lunch and dinner menus and are close to being full-service restaurants. There are also coffee shops that are more accessible for people on the go or those who want to make their own coffee. These are retail coffee shops, drive thru coffee shops, coffee carts and trucks, and roasters or retailers.
What Are the Main Sources of Revenue and Operating Expenses for a Coffee Shop?
The primary source of revenue for many coffee shops come from its food and drink sales, which includes brewed coffee, coffee beans, seasonal drinks and refreshments, and baked goods. Gift card and merchandise sales like tumblers, mugs, and coffee makers also contribute to a coffee shop’s revenue stream.
The expected expenses for a coffee shop are the cost of coffee and food products, salaries and wages, rent, and advertising costs.
How Much Does it Cost to Start a Coffee Shop?
Opening a coffee shop business can cost anywhere from $40,000 to $100,000 depending on the size and location of the business. Additional costs such as inventory, employee salaries, and marketing expenses can range from $5,000 to $15,000 per month.
How Do You Get Funding for Your Coffee Shop Business?
The best way to get funding for a coffee shop business is through a bank loan or utilizing your personal savings, business credit cards or borrowing from friends and family. You can also look into government grants or loans, or try to find a partner who is willing to invest in your business. Whatever route you choose, be sure to have a solid coffee shop business plan for potential investors including a sales and marketing plan as well as a realistic idea of how much money you need to get started.
How to Start a Coffee Shop?
- Determine the type of coffee shop business you want to open . There are many different types of coffee shops, from small mom-and-pop shops to large chains.
- Create a coffee shop business plan. This will outline your plans for starting and running your coffee shop.
- Secure funding . You will need money to start and run a coffee shop, so you'll need to find investors or borrow money from a bank or other lending institution.
- Find a location for your coffee shop. This can be tricky, as you'll need to find a space that is affordable and has good foot traffic.
- Equip your coffee shop . You'll need to buy or lease equipment such as espresso machines, coffee brewers, and furniture in addition to the coffee beans and other food products you plan to sell.
- Hire staff . You'll need employees to run your coffee shop, so post job ads and interview potential candidates.
Learn more about how to start a successful coffee shop business:
- How to Start a Coffee Shop Business
Where Can I Get a Coffee Shop Business Plan PDF?
You can download our free coffee shop business plan template PDF here . This is a sample coffee shop business plan template you can use in PDF format.
Coffee Shop Business Plan Template
If you want to start a coffee shop business or expand your current one, you need a business plan.
Over the past 20+ years, our coffee shop business plan template has helped over 7,000 entrepreneurs and business owners create business plans to start and grow their coffee shops.
Below is an example coffee shop business plan template that will help you write your own coffee shop business plan:
2. Company Overview – Your company overview should include a detailed explanation of the company’s concept, location, products/services offered, customer profile and market size.
3. Industry Analysis – This section involves researching various aspects of the coffee industry such as its size, competitive environment, key players and trends.
4. Customer Analysis – The customer analysis should include a description of your target audience, their needs and how you plan to attract and retain these customers.
5. Competitive Analysis – This should include a description of your competitors, their strengths and weaknesses and how you plan to compete with them.
6. Marketing Plan – Your marketing plan should outline the strategies and tactics for achieving your specific marketing objectives.
7. Operations Plan – This should outline the day-to-day operations of the business, its personnel structure, hierarchy and supplier relationships.
8. Management Team – This section should include a description of the key players in the company, their skills and responsibilities.
9. Financial Plan – The Financial Plan should include your businesses’ financial statements and funding requirements.
Next Section: Executive Summary >
Coffee Shop Business Plan FAQs
- What Is the Easiest Way to Complete My Coffee Shop Business Plan?
- Growthink’s Ultimate Coffee Shop Business Plan Template allows you to quickly and easily complete your business plan.
- Where Can I Download a Sample Coffee Shop Business Plan PDF?
- You can download our coffee shop business plan PDF template here. This is a coffee shop business plan example that you can use in PDF format.
- What Is a Coffee Shop Business Plan?
- Why Do You Need a Business Plan?
1. A business plan sets a clear direction: Perhaps the most significant benefit of having a business plan is that it gives you a clear direction and purpose. It outlines your goals and objectives, how you plan to achieve them, and the timeline and resources required. A well-written business plan also clarifies your target audience and helps you understand their needs and preferences. With a solid business plan, you’ll have a better idea of where to focus your efforts and resources, which can save you time, money, and frustration.
2. Helps secure funding: Opening a coffee shop requires a significant investment in equipment, inventory, rent, and staffing, among other expenses. To secure funding from investors or lenders, a business plan is essential. It demonstrates your knowledge of the industry and market trends, your marketing strategy, financial projections, and how you plan to mitigate risks. A well-thought-out business plan can help convince potential investors that you have a viable idea and are a good investment.
3. Provides a roadmap for growth: A business plan is not just for starting your coffee shop; it’s also essential for long-term success. It’s a roadmap that can help you navigate the ups and downs of running a business. A good plan should contain measurable goals that you can track and adjust as needed. It should also have contingency plans if things don’t go as expected. As your coffee shop grows and evolves, refer to your business plan to ensure that you stay on track and adapt to changing market conditions.
4. Attracts and retains employees: In addition to investors and lenders, your business plan can also help attract and retain employees. A clear business plan shows potential employees what your vision is and what you want to achieve. It also shows them how they can contribute to your success and how you plan to reward them for their efforts.
5. Enhances credibility and professionalism: Finally, a business plan can enhance your credibility and professionalism. It shows that you have thought through your ideas and have a clear plan for how to execute them. This level of detail and preparation can go a long way in building trust with potential investors, lenders, employees, and customers. A well-written business plan can also make you stand out from your competition by demonstrating your attention to detail, industry knowledge, and commitment to success.
- What Are the Sources of Funding for a Coffee Shop?
- The main sources of funding for a coffee shop are bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business and ultimately help you secure funding.
COFFEE SHOP BUSINESS PLAN OUTLINE
- Coffee Shop Business Plan Home
- 1. Executive Summary
- 2. Company Overview
- 3. Industry Analysis
- 4. Customer Analysis
- 5. Competitive Analysis
- 6. Marketing Plan
- 7. Operations Plan
- 8. Management Team
- 9. Financial Plan
- 10. Appendix
Start Your Coffee Shop Plan Here
Other Helpful Business Plan Articles & Templates
- Try it out »
The Ultimate Coffee Shop Business Plan and Template
If you are looking to write a coffee shop business plan, you have come to the right place.
A coffee shop business plan is an essential tool for coffee shop owners or people who want to open a coffee shop. A business plan will help you plan your strategy for success and act as a guide as you look to build your coffee shop.
In this article, we’ll look at why you should write a business plan for your coffee shop or cafe, as well as provide you with a sample and a template that contains inspiration for the things you should include in your coffee shop business plan.
Table of Contents
- 1 Why Write a Coffee Shop Business Plan?
- 2.1 Executive Summary
- 2.2 Company Overview
- 2.3 Market and Customer Analysis
- 2.4 Sales and Marketing Plan
- 2.5 Management Team
- 2.6 Financial Plan
- 3 Wrapping Up
Why Write a Coffee Shop Business Plan?
The basic idea behind a coffee shop is simple. The business needs to sell enough coffee products to cover costs and make a profit. However, many variables will define whether your business is successful.
A coffee shop business plan will help you plan a strategy for success. It will consider factors such as opportunities, risks, and how you will market yourself . By having a good idea of this before you start a coffee shop, you will be better placed to overcome or avoid any difficulties.
Here are some examples of how a business plan could help iron out any difficulties:
- While creating the market analysis section, you may decide that competition is too intense. If this is the case, you could look for a new area with fewer competitors or find a way to make your coffee shop business stand out.
- By creating a marketing plan before you open, you can put yourself in an excellent position to make sales from the moment you start a coffee shop.
- By creating cash flow projections, you will be able to spot any potential financial issues well before they come to light, preventing cash flow problems.
Without a business plan, you would either not know about the potential difficulties listed above, or you would be aware of them but lacking any defined strategy for overcoming them. By creating a coffee shop business plan, you can tackle issues with a clearer head.
Business plans are also essential documents if you plan to apply for funding for your coffee shop.
You’ll likely need to submit the business plan to the bank when applying for a loan, or to investors when applying for equity funding. Having a well-thought-out business plan shows you have done your market research and analyzed your idea which helps give investors an overview of the risks and potential rewards of investing.
If you are going to use your business plan to apply for funding, you’ll need to go into a little more detail about the financials of your business. This will include your income and expenses and you’ll also need to include a section that discusses how you will use the money you’re raising.
Coffee Shop Business Plan Template
A Google search will reveal differences when it comes to the exact sections you should include in your coffee shop business plan.
Nonetheless, a coffee shop business plan template will include the sections listed below. In this part of the article, we’ll go through a coffee shop business plan template and discuss what you should include in each section.
The executive summary is a short overview of your coffee shop business plan. It should include all the important details about your business. When deciding what to include, think about what you would want someone to see if they told you they would only read this one section of your plan.
Open your executive summary with a statement about what your coffee shop business is all about. Talk about what it will offer that is unique and mention why you think it will be successful. Is it the only coffee house in town, for example?
Coffee shop name: AI Coffee Shop
AI Coffee will serve high-quality coffee to office workers and business people who work nearby. We will sell espresso-based drinks with a focus on providing quality at speed. We will sell coffee to take away as well as to eat in, with an indoor seating area with space for 25 customers in our coffee shop.
While there are other coffee shops in the area, we believe that there is demand for more — especially ones that focus on a high-quality product. We will also provide a light lunch menu and pastries that we believe will differentiate us from other coffee shops in the area.
In the company overview section, you should include practical details about your coffee shop business. This will include:
- The structure and ownership of your coffee shop
- The staff you plan to hire and what you will pay them
- Your company’s mission statement, and startup expenses
While this may seem like a lot of work, the good news is this also serves as a way to kill two birds with one stone. As you flesh out your company’s goals & vision statements, it’s important to track this information in an internal wiki . Not only will this help your business stay true to its course, but it can also serve as a great resource for your staff.
AI Coffee will be a privately held company owned entirely by Mr Smith, who will also manage the coffee shop. We will hire two full-time employees with at least two years of barista experience, as well as four part-time employees to help during busy periods.
Startup costs for the coffee shop will be $70,000, which will be spent on rent, renovations, and purchasing equipment. The owner has put up half the money and has borrowed half from a bank. Based on annual sales of $160,000 and after costs and wages, we expect to be profitable within the second year.
Market and Customer Analysis
In the market analysis section, you should include details about the local market. This can include information on competitors, such as other coffee shops or any fast-food joints, restaurants, or bars that you think will be competing for your coffee shop’s money.
You should also outline what makes your coffee shop business unique and why you think it can be successful despite the competition. You can also include wider information about the coffee industry.
In the customer analysis section, you need to include information about your target market. Include details on who they are and why you think they will like your coffee shop, with metrics where possible. If you performed market research before starting your coffee shop business plan, include that here.
The coffee industry is expected to keep growing between 2020 and 2024 in the U.S. Research suggests that coffee is one of the most consumed beverages in the country, with the average person drinking two cups per day. We believe that this growth, plus the high volume of coffee people drink each day, makes opening a coffee shop a good business opportunity .
AI Coffee will be located in a vibrant district that is seeing offices open up and new companies move in. There are currently two other coffee shop competitors in the immediate area, but we believe there is room for more.
Our shop’s main advantages are that it is closer to a new office building than the other shops. We also plan to differentiate ourselves by offering a small lunch menu, unlike any of the existing coffee shops, as well as various customer loyalty schemes .
The location of the coffee shop has high footfall, especially before and after work and during lunchtimes. The area has a high proportion of local professionals who can afford to spend money on coffee and other drinks.
The office blocks in the immediate vicinity are home to around 2,500 people. There are also other buildings being developed nearby. The location is also close to shopping and entertainment districts. We expect to receive significant revenue from passersby, who will keep us busy during the day.
Sales and Marketing Plan
Before you start a coffee shop, you should have a clear idea of what your business’s sales strategy will be.
Your sales strategy contains practical details on how you will handle sales. You should also include sales forecasts and how you have come up with these forecasts. In this section, you should include information about the products you will sell and your pricing strategy.
Your marketing plan will discuss the strategies you will use to get customers through the door. Discuss your budget and expected returns on investment. If you have a particularly complex marketing plan, you may want to create a separate document for this and only include the highlights in your business plan.
AI Coffee will open from 7.30 a.m. until 7.30 p.m. seven days a week. We expect the hours immediately before and after office hours, as well as between 12 p.m. and 1 p.m., to be the busiest of the day, with much of our sales being to take out.
We will use a commercial espresso machine and we expect to be able to produce up to a maximum of 70 cups of coffee per hour, which should be sufficient during busy times.
We will sell our espresso-based drinks and tea at between $3 and $6, depending on the drink and the size. We will sell pastries at between $2 and $5, as well as light meals at between $7 and $12. These meals will be packaged so customers can either eat them on-site or take them away.
We expect to generate around $730 per day from food and drink sales.
We will market our coffee shop to customers in the nearby area through display marketing in relevant locations. We will also use social media marketing to target people nearby, and we will connect with people through our social media accounts. We will use these accounts to keep customers updated with new menu items as well as offers and discounts.
We will also create a website and an app, which we will use to run a customer loyalty scheme . We will provide the option to order coffee through the app and pick it up at the shop. We think this will appeal to busy professionals.
Our marketing will focus on the quality of the coffee we sell, as well as the benefits of our shop to office workers ( in-app ordering ). During the week after we open, we will offer substantial discounts on coffee to attract people to our business. This offer will be central to our marketing during this period.
We will encourage repeat customers using a loyalty scheme that will give them a free cup of coffee when they buy eight drinks.
Our marketing budget will be $500 in the first two months, but we will cut this down to around $350 a month after that.
The operating plan will include details of how you will run your coffee shop. This will include costs, as well as specifics about things like opening times, food and drink production, prices, and more.
It will also allow you to spot any potential conflicts. For example, if you plan to serve 150 office workers between 7:30 a.m. and 9 a.m., can you do it with only two members of staff or would you be better off hiring another employee?
You can also use this section to explain any licenses or certifications you need to get before you open your shop, as well as how you will train employees.
We will open from 7:30 a.m. to 7.30 p.m. We will always have at least three staff members in place to take care of making coffee, process sales, and keep the coffee shop tidy.
We will buy our coffee wholesale from a supplier that specializes in high-quality coffee. This coffee will cost $40 per five-pound bag. We will keep enough coffee in stock to last for at least one week.
In terms of equipment, we will use a commercial grinder to grind beans before making each cup.
We will buy pastries and light meals from a local supplier who will also take care of the packaging. We will receive a daily delivery at 7 a.m., thirty minutes before the shop opens.
We will thoroughly clean up the shop after closing to ensure it is ready for the following day. We will build HACCP processes to stay compliant with food safety regulations. All members of staff will receive training so they know about these processes.
In the management team section, you should include who the business owners are and who will manage your coffee shop. You should write about any experience or qualifications they have that will help make them successful.
If the owners won’t be managing the coffee shop, you should include details about who will take care of the day-to-day running of the business. In this section, include how much you will be paying each of the management team as well as how any profits will be shared amongst the owners.
The owner will also manage the coffee shop. The owner has over ten years’ experience working in coffee shops, including six years in various management positions. AI Coffee will also hire two full-time employees. These employees will have at least two years’ experience working in a coffee shop. We will pay each full-time employee $22,000 a year.
We will also hire four part-time employees with or without experience to work at weekends and provide cover during the week. We will pay these employees $10 an hour.
The final section of the coffee shop business plan is the financial plan. Here you need to go into detail about how your business will be financially successful.
Include operating costs (this includes the cost of equipment), loan repayments, cash flow and expected revenue (in the first year, especially). Also, include a balance sheet analysis that shows how much revenue you need to take in to become a profitable coffee business.
In this section, we will explain our financial plan, including costs, expected sales, and profit. We will also include a balance sheet. We believe this plan accurately illustrates why AI Coffee will be financially successful.
That’s all for our coffee shop business plan guide. We hope that this has equipped you with enough knowledge on how to start a coffee shop and will help you with your business planning.
To find out more about getting a business up and running, check out our guides to writing a business proposal in 2019 and writing a small business marketing plan.
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Coffee Shop Project Proposal Template
Are you dreaming of opening your very own coffee shop? Well, dreams are only as good as the plans that bring them to life. That's where ClickUp's Coffee Shop Project Proposal Template comes in handy!
This comprehensive template is designed to help you create a winning project proposal for your coffee shop, allowing you to:
- Outline your concept, mission, and target market to attract investors and lenders
- Develop a detailed budget and financial projections to ensure profitability
- Plan and track key milestones and tasks to keep your project on schedule
- Collaborate with your team and stakeholders in real-time, keeping everyone on the same page
With ClickUp's Coffee Shop Project Proposal Template, you'll have all the tools you need to turn your dream of owning a coffee shop into a caffeinated reality. So, what are you waiting for? Let's get brewing!
Benefits of Coffee Shop Project Proposal Template
The Coffee Shop Project Proposal Template is a game-changer for anyone looking to start their own coffee shop. Here are just a few of the benefits it offers:
- Streamlines the process of creating a comprehensive and professional project proposal
- Provides a clear structure and format to present your coffee shop concept and business plan
- Helps you showcase your unique selling points and competitive advantage
- Assists in identifying potential risks and challenges, allowing you to develop effective mitigation strategies
- Increases your chances of securing funding and support from investors or lenders
- Saves you time and effort by providing a ready-to-use template that you can customize to fit your specific needs.
Main Elements of Coffee Shop Project Proposal Template
If you're looking to create a project proposal for your coffee shop, ClickUp's Coffee Shop Project Proposal template has got you covered!
Here are the main elements of this Whiteboard template:
- Custom Statuses: Keep track of the progress of your project with two statuses - Open and Complete, ensuring that you stay organized and on top of your tasks.
- Custom Fields: Utilize custom fields to add specific information to your project proposal, such as budget, timeline, and resources needed, making it easy to keep all the necessary details in one place.
- Custom Views: Access two different views - the Project Proposal view and the Getting Started Guide view - to visualize your project and guide you through the necessary steps to get started.
- Collaboration: Collaborate with your team members, assign tasks, and set due dates to ensure smooth execution of your coffee shop project proposal.
How to Use Project Proposal for Coffee Shop
If you're planning to open a coffee shop and need to create a project proposal, follow these steps to make sure you cover all the necessary details:
1. Define your vision
Start by clearly defining your vision for the coffee shop project. What kind of coffee shop do you want to create? What is your target market? What unique selling points will set your coffee shop apart from competitors? Clearly articulating your vision will help guide the rest of your proposal.
Use a Doc in ClickUp to outline and describe your vision for the coffee shop project.
2. Conduct market research
Before diving into the project proposal, it's important to have a solid understanding of the coffee shop industry and your local market. Research coffee shop trends, competition, customer preferences, and potential location options to inform your proposal.
Use the Table view in ClickUp to organize and analyze your market research findings.
3. Develop a business plan
A comprehensive business plan is a crucial component of your coffee shop project proposal. Outline your business model, target market, marketing strategy, financial projections, and operational details. Consider including information about your menu, pricing strategy, staffing requirements, and any unique features or services you plan to offer.
Create tasks in ClickUp to break down the different sections of your business plan and assign responsibilities to team members.
4. Outline project timeline and milestones
To ensure a smooth and successful coffee shop project, it's important to establish a clear timeline and set milestones. Break down the project into manageable phases and determine key deliverables and deadlines. This will help you stay organized and on track throughout the project.
Use the Gantt chart view in ClickUp to visually map out your project timeline, set milestones, and track progress.
5. Prepare financial projections
One of the most critical aspects of your coffee shop project proposal is the financial section. Include detailed financial projections, including startup costs, monthly expenses, revenue forecasts, and projected profitability. Provide a breakdown of funding sources and any potential risks or challenges.
Create custom fields in ClickUp to track and calculate financial data, such as costs, revenue, and profit margins.
By following these steps and utilizing ClickUp's features like Docs, Table view, Gantt chart view, and custom fields, you can create a comprehensive and compelling project proposal for your coffee shop venture.
Get Started with ClickUp's Coffee Shop Project Proposal Template
Entrepreneurs and coffee shop owners can use this Coffee Shop Project Proposal Template to streamline the process of opening a new coffee shop.
First, hit "Get Free Solution" to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.
Next, invite relevant members or guests to your Workspace to start collaborating.
Now you can take advantage of the full potential of this template to create a successful coffee shop:
- Use the Project Proposal View to outline your coffee shop's concept, target market, location, and financial projections
- The Getting Started Guide View will walk you through the step-by-step process of opening a coffee shop, from obtaining permits, to choosing vendors, to creating a marketing plan
- Organize tasks into two different statuses: Open and Complete, to track progress
- Update statuses as you complete tasks to keep team members informed
- Assign tasks to team members and set deadlines to ensure timely completion
- Communicate and collaborate with team members using task comments and @mentions
- Monitor and analyze tasks to ensure the project is on track and within budget
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Start a Coffee Shop or Cafe Business
This article is part of our Cafe Business Startup Guide —a curated list of articles to help you plan, start, and grow your cafe business!
Is coffee your passion? Have you wondered what it might take to open a drive-through kiosk, or your personalized version of a Starbuck’s cafe? Where do you begin? By reading and researching what others like you have done to turn their business idea into reality.
We’ve grouped the following resources together as a starting point for your research into what it would take to start your own coffee shop or cafe business. In addition to the free content (such as sample coffee shop business plans that you can read in full online), you will also find links for additional tools and products to help you move from the “Where do I begin?” research step to the “How do I get started?” step — when you’re ready.
Coffee Shop or Cafe Sample Business Plans
Looking for inspiration? Check out our coffee house and internet cafe sample business plans. See how others like you got started and turned their business idea into a reality. These plans can be read fully online.
Coffee Kiosk Business Plan (Full Plan Online) Read how The Daily Perc opened drive-thru and mobile cafes serving coffee drinks and other beverages.
Coffeehouse Business Plan (Full Plan Online) This sample business plan describes how Dark Roast Java attracted a diverse clientele with its Mediterranean art glass decor.
Internet Cafe Business Plan (Full Plan Online) The JavaNet Internet Cafe was a true visionary business sample plan when it was written, and the number of cafes with this similar idea confirms it was an idea ahead of its time. Get inspired.
Religious Coffeeshop Business Plan (Full Plan Online) The Inspirational Grounds sample business plan describes how the religious coffee shop combined selling specialty coffee drinks, food, religious books and music to promote non-denominational Christian fellowship in a welcoming atmosphere.
Cafe Bistro Coffeehouse Business Plan (Full Plan Online) The Watertower Cafe sample business plan describes how the cafe will establish itself as a “destination” of choice to the many residents of the greater Atlanta metropolitan area, as well as numerous out-of-town visitors by providing affordable high-quality food, coffee-based products, and entertainment.
Coffee Shop Marketing Plan
“Marketing will play a vital role in the success of JavaNet. JavaNet must build a brand around the services it offers by heavily promoting itself through local television, radio, and print advertising. Marketing efforts are just beginning by the time a potential customer enters JavaNet for the first time. A strong emphasis will be put on keeping customers and building brand loyalty through programs focused on staffing, experience, and customer satisfaction.”
Start a Business Resource Kit
Looking for more resources to help you start your coffee house or cafe? This free online business planning toolkit includes a presentation by business planning guru Tim Berry, a set of business calculators, sample business plans and more.
Additional Sample Business Plans
These additional Coffee Shop sample business plans are available in LivePlan.
Coffee Shop Business Plan In this sample business plan, find out how the Java Culture coffee bar capitalized on its proximity to the University campus to build a core group of repeat customers.
Executive summary (excerpt) Java Culture coffee bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service Java Culture will offer its customers the best prepared coffee in the area that will be complemented with pastries.
Bakery and Coffee Business Plan A bakery preparing fresh pastries and other baked goods complements the specialty coffee drinks in the Jolly’s Java and Bakery sample business plan.
Executive summary (excerpt) Jolly’s Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington. JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. The company plans to build a strong market position in the town, due to the partners’ industry experience and mild competitive climate in the area.
Tim Berry is the founder and chairman of Palo Alto Software and Bplans.com. Follow him on Twitter @Timberry .
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Coffee Shop & Cafe Business Plans
Did you know each of these plans was created in LivePlan? Learn More
Cafe Bistro Coffeehouse Business Plan
The Watertower Cafe is a start-up restaurant/bistro/coffeehouse, offering food, coffee, and music; it is located in Atlanta.
Coffee Kiosk Business Plan
The Daily Perc will open drive-thru and mobile cafes serving coffee drinks and other beverages to the commuter and captive consumer markets.
Coffee Roaster Business Plan
Beanisimo Coffee is a start up Salem, Oregon based coffee roaster that has developed a line of premium coffees and espressos.
Coffee Shop Business Plan
Java Culture is a coffee bar providing high-quality gourmet coffee with great service.
Coffeehouse Business Plan
Dark Roast Java is the newest coffee house/cafe to open in downtown Pleasantville, offering a uniquely flavorful coffee drink in a comfortable, upscale environment.
Convenience Store Cafe Business Plan
Luna's Convenience Store is an upscale convenience store with a small 20-seat cafe.
Internet Cafe Business Plan
JavaNet is a start-up business that will provide a unique forum for communication and entertainment through the medium of the Internet.
Religious Coffeeshop Business Plan
Inspirational Grounds is a start-up Christian Cafe selling specialty coffee drinks, food, religious books and music in Minneapolis.
Sports Equipment Cafe Business Plan
The Boulder Stop is a start-up retail business that will offer high-end rock climbing gear and classic Northwest coffee.
Tea Room Business Plan
Jasmine Teahouse is a new upscale teahouse in Simsbury, CT, serving over 52 kinds of whole-leaf teas, pastries, and premium chocolates from around the world.
Wake up and smell the opportunity! Do you make a mean cup of joe? A love for quality coffee and a desire to create a warm, cozy coffee shop or cafe could blend to create the newest caffeine hub for your community. Plan for success with our coffee shop business sample plans.
If you’re looking to develop a more modern business plan, we recommend you try LivePlan . It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan.
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Business Proposal Templates
Coffee Shop Business Proposal
It is stated that I, [Write NAME], have been associated with the food and authority department for 20 years. I joined my department as an assistant and due to my hard work and passion, I have been promoted to the rank of manager and lead a team of 5 members. Our department is mainly responsible for the provision of clean and cheap food at the canteens of an educational institution. Over the years, we have faced many disgusting situations which should not be anywhere near a cooking area. Many canteen owners have been arrested and sent to jail due to the poor quality of food.
A penalty is also charged on canteens with minimal faults, all this is done to teach them a lesson so that the same situation is never repeated. Our major focus is on the Riven road, almost 12 educational institutes are found on that road. We also survey students at the institutes about what they want related to food.
Many students gave the feedback that they want a place outside their institute for meeting friends from other institutes and enjoying coffee and snacks. This gave me the idea of setting up the coffee shop business on Riven road. My retirement is approaching soon and this project will keep me busy and I will still be associated with the welfare of students. This coffee joint will provide a place to sit, enjoy coffee, share notes and think about the future.
All the business related to food and drinks are approved by the XYZ department therefore, I am attaching a business proposal of my idea along with this letter. Kindly consider my request.
Eagerly waiting for your response.
[Your Name] Department of Food and Authority
Coffee shops are places that primarily serve coffee and other snack items to their customers. Coffee shops or cafes have gained much popularity as compared to fine restaurants because of the comfortable environment provided by a coffee shop. Moreover, these coffee places are highly popular among students of different age groups and they get together at such places for sharing their homework or talking about sports.
Students from different institutes find coffee joints as a place to meet each other and spend some quality time. These coffee shops are also preferred by people who want to read, write, or think peacefully without any interruption and enjoy themselves.
Different types of coffees are served at a coffee joint along with snacks and quick bites as people are always in a hurry. They also provide coffee to go in disposable cups for students and people who are in a hurry and cannot sit and enjoy. These joints never go out of business due to their easy and friendly environment, a wide range of menu that is liked by everyone and is easy on the pocket. Many coffee joints also showcase books from local authors to promote reading in students as well as for the publicity of the author. Such small gestures make these places memorable.
The process of establishing a business from scratch is a pretty difficult task but I will be accompanied by my daughter to make it through. List of objectives that are to be performed on priority include,
- Renovation of the existing place to shape it in the form of a coffee joint.
- Paints and colors added in a way that attracts customers.
- Deciding name and policy for the workings of the shop
- Purchasing furniture and other essentials to complete its decor.
- Buying crockery and utensils for the kitchen
- A finalizing menu that is not costly and is popular among students.
- Hiring employees to work in the departments of management, cooking, serving, and cleaning.
- Making commitments for a fresh batch of vegetables, coffee, and milk delivery
Keys to success
For every business to become successful, some key features are adopted. It is not easy to maintain that success as it takes longer working hours and dedication. Some of the key points that can be followed include,
- Providing high-quality food to our customers. No compromise on the quality of food. Quantities will also be promising.
- Valuing the feedback of customers regarding the workings of our shop
- Providing cheap food because most of the customers will be students and they are not entitled to heavy pocket money.
- All the staff members will be provided a friendly environment to minimize competition and jealousy among employees.
- Staff interaction with customers will be polite and kind.
The menu of the shop will not only include different types of coffee but will also have other items that are liked by students and are not heavy on their pockets.
- Tortilla wraps
- Baked products
This coffee joint has the following significance,
- It will be the only meet-up point for students, outside their institute.
- Provide cost-effective items.
- A new opening in town provides job opportunities for local people.
- Provide an excellent venue for birthdays, welcome, and farewells.
The success of every business depends on the marketing strategies that are used to endorse the products. Just like manufacturing of the products, it is equally important to market the products so that people are aware of their uses. Some of the strategies that can be employed include,
- Brochures: Brochures containing all information about coffee shops can be distributed among students by visiting institutes. They can also be pasted at different locations within the institute.
- Social Media: Almost every student uses social media and therefore, different mediums such as Facebook, Instagram can be used to spread the word about coffee joint and ask students to give it a try as it is close to their institute.
- Competitions: Different healthy competitions can be held among students to attract them towards the cafe
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Best Coffee Shops in Moscow, Central Russia
Cafés in moscow, establishment type, online options, traveller rating, dietary restrictions, restaurant features, neighbourhood.
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- Cafes In Moscow: A Russian Sojourn To Roasted Coffee And Buttered Croissants
23 Mar 2023
Specialty coffee is quite new for Moscow city but it’s good to know that now it has some handful of locations which are strictly focusing on professionally crafted coffee. Here you will find different types of coffee shops which are offering quality coffee with free Wi-Fi facility. Imagine you are taking a sip of the barista-made coffee in one of the cafes in Moscow while working on your computer – and how you can make this dream come true.
Top 10 Cafes In Moscow
Does the smell of roasted aromatic coffee attract you? Does the butter goodness on the side tempt you? Then check out the list of coffee shops which includes both specialty and historic cafés in Moscow city.
1. Mayak Café-Buffet
The spot of this café was Previously occupied by the buffet of Mayakovsky theatre and in the later part; it was replaced by one club which hosted parties that were mainly attended by well-known actors and journalists. At present, if you are in search of a bohemian café –restaurant in Moscow, then probably this will be the best choice. The architecture of this café is really impressive and it is visited majorly by creative folks of the city. The ancient curved sideboards; decorated walls of the cafe will make you feel mesmerized. This hipster cafe in Moscow is famous for both French and Italian cuisine.
Must Read: 15 Interesting Things To Do In Moscow: Trekking, Opera, And More In 2022
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2. Bosco Café
It is more than 16 years of its operation and still, Bosco Café is serving its guests with exclusive coffee in style. Since its inception, Bosco Café is making the life of the citizens of Moscow more entertaining and enjoyable. The two storied café is no doubt extremely stylish and attractive for its unique decoration. This café has been decorated in Liberty style now. This popular café is situated at the Red Square and this place is just perfect to have your lunch or dinner with family or even for just a coffee pause. The interior decoration is done with chandeliers designed at the popular Seguso factory in Venice. The café is perfect for a summer day visit.
3. Strelka Bar
This café has become extremely popular among the ingenious people in Moscow. The venue is really ideal for those who want to have peaceful meetings and want to relax their mind after having a hectic weekend. Normally the price range of the cocktails lies between 500 to 600 rubles. The interiors are designed with application of Scandinavian designs and that what created an amazing atmosphere in the bar cafe. Strelka is no doubt one of the best coffee shops in Moscow Russia with a difference.
Suggested Read: 10 Best Hotels In Moscow That Redefine Luxury Like None Other!
4. Enthusiast Moto Café
If the search is for one of a class café the visit here. this café is a perfect combination of a café, workshop of motorcycle and bike besides a vinyl store. If your car needs any repairing then you can simply come here and hand over your car to the experts. Let the experts remain busy with your car’s necessary repairing work and you just relax here and enjoy the sip of your favorite beer or coffee with snacks of your choice. You can also enjoy the music playing in the café. Special arrangements are made on Sundays by top-notch music groups to entertain the guests out here.
5. Café Milk
Previously this was the place from where fresh milk selling used to be done to the locals. This popular dairy shop has now been transformed into world-class café in Russia . Coffee served at this café is really awesome to taste and The interior decoration of this café have been done with black and white and no doubt this decoration attracts the visitors. The breakfast menu, as well as the tea menu of this café, managed to impress the guests out here.
Suggested Read: Shopping In Moscow: 14 Top Places That Will Make You Believe The City Is As Classy & Chic As Milan
6. Café Pushkin
Image Source If you love the taste of traditional Russian dishes then cafe Pushkin in Moscow will be the best choice for you. This café is extremely popular not only to the locals but also to the tourists to this place. This café has been named after the renowned poet Alexander Pushkin. If you want to know more about the history of this café then ask any of the waiters for an amazing guided tour. This tour will help you to know more about the rich history of Café Pushkin.
7. Bar BQ Café
This café is situated between the entrance of the Kremlin and Red Square. The happening atmosphere and the delicious menus are the prime attraction of this café. Burgers, tapas, nachos and chicken wings, etc are offered at this café of great quality besides awesome caffeinated drinks. Here you will get a long list of cocktails with bruschetta with tuna, backed sweet pepper and lot more besides coffee.
Suggested Read: Russian Museums: For A Tour Down The Country’s Expansive And Profound Culture!
8. I love Cake
If you love the yummy taste of sweet of different varieties then this café will no doubt fulfill your wish completely. Once you are here you will become a huge fan of the sugary items offered in this café. Take the chance to taste American Pancake and waffles and trust us you will end up becoming a fan of this café. Whether you want to have exclusive cappuccinos or exotic lunch or breakfast, you will get here everything.
9. Coffee Mania
This one is one of the most popular coffee shops where stellar specialty coffee is available. Trained and award-winning baristas attend the customers here in the coffee shop. This café started its journey way back in the year 2001 and at present, this café has become a part of everyday life of the people of Moscow. People visit this café to have exotic lunch at the daytime and refresh the mind in the evening.
Suggested Read: Russia Circle Trip: 20 Places To Visit In Moscow And St. Petersburg In 2022
10. Vogue café
Image Source If you are in search of the best modern cafes in Moscow then vogue cafe will definitely fulfill your wish. This is one of the highly preferred cafés for the Fashionista crowd in Moscow. Normally people visit here after doing shopping in the nearby shopping malls. Huge lamps, classic interiors, stylish chairs of different color and sizes always attract the guests here. It was the year 2003 when this chic café started its journey.
Further Read: With The Red Square Turning White, Snowfall In Moscow Hits A 100-Year High!
The aromatic smell of the roasted coffee will spark up energy in you to make you feel happy and satisfied. So if you are on a trip to Russia then look for the best cafés in Moscow. The above 10 Cafes are the most happening ones in the city.
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Best Coffee Shops in Moscow, Central Russia
Cafés in moscow, establishment type, online options, traveler rating, dietary restrictions, restaurant features, neighborhood.
How to Write a Proposal to Start a Coffee Shop Business
by Devra Gartenstein
Published on 26 Sep 2017
A proposal to start a coffee shop business should reflect your solid grounding in general business basics as well as your familiarity with the particulars of operating a coffee shop. Your proposal must demonstrate that your coffee shop business can draw and keep customers by making a great cup of coffee and serving it in an inviting atmosphere. You must also create a document that convinces a potential lender or investor that you can make money by minimizing your costs and maximizing your profits.
Prepare cash flow projections for your coffee shop proposal. Research prices on major equipment such as espresso machines, coffee grinders and beverage coolers. Estimate labor costs for preparing and serving espresso, washing dishes and preparing other food items you intend to serve, such as pastries, soups and salads. Interview local coffee roasters and suppliers about prices and yields, and calculate the amount you will spend on each coffee drink as well as the price you will charge. Investigate rents for retail storefronts in the neighborhood where you intend to open your coffee shop, and tally the cost of the permits you will need from your local health department. Calculate how much coffee you will need to serve each day in order to cover your basic expenses.
Explain in detail why you have chosen the particular brand of coffee that you will serve in your coffee shop. Include information about its selling points from your perspective as the coffee shop owner, such as a convenient delivery schedule, advantageous payment terms and product yield for each pound you buy. Also include information about this brand's potential appeal to customers, such as name recognition, superior flavor, and selling points such as whether it is organic, Fair Trade, shade-grown or locally roasted. Detail your credentials for making and serving a great cup of coffee, such as experience as a barista or working for a coffee roasting company.
Describe the ambiance you will create in your coffee shop, and explain your strategies for enticing customers to feel comfortable and return in the future. Include information about the decor you will choose, the types of chairs and couches you will provide, the music you will play and the lighting you will install. Also describe props and services you will use to create a welcoming space where customers will want to stay, such as games, books, magazines and free Wi-Fi.