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  • Market Research

How to get free market research reports 

Anmol Sachdeva

  • May 29, 2023

market research reports free download

Market research reports give you a perspective on your target customer’s mind and help you move on the right path. But most market research platforms and reports are costly. So, how to get free market research reports to get first-hand insights? 

This article will share valuable sources, and places to access free market research reports for your business. But before we begin, let us quickly refresh the basics. 

What are market research reports?

Market research reports offer insights, data, and information about a particular market, region, industry, or demography. Research firms prepare these reports by conducting market research surveys , interviews, statistical analysis, and compiling data from different resources. 

These reports contain information about market size, growth trends, consumer behavior patterns, interests, competitive landscape, target market, and more. 

A business can derive meaningful insights from a market research report to make data-driven marketing, positioning, pricing, or product development decisions. Market research reports can particularly help in the following: 

  • Gaining a deep understanding of the target audience’s needs, preferences, and behaviors; 
  • Make customer-centric product decisions to achieve product-market fit faster; 
  • Standing out in a competitive market by beating the competition; 
  • Pivot or adapt to changing customer demands and usage patterns; 
  • Discover market opportunities and patterns to expand a business. 

Read More: Why market research is important

Reliable market research sources (with free access).   

Market research is traditionally seen as an expensive process. Fundamentally because there is a lot of legwork and effort involved in doing one-on-one interviews, creating focus groups, deriving data insights, and more. 

Remote work culture, artificial intelligence, and technology have made things more accessible (and affordable). However, sometimes, a business owner still lacks access (or resources) to conduct primary market research. In that case, here are four sources to access reliable market research reports for free: 

Government sources. 

The government collects data from different industries, businesses, and markets annually. Many agencies, like the Bureau of Labor Statistics and the U.S. Census, regularly publish data pertaining to consumer spending, economic trends, demographics, and more. You can use their official portals to access these reports, like:

  • U.S. Census Bureau: https://www.census.gov/library/publications.html  
  • U.S. Small Business Administration: https://www.sba.gov/
  • National Bureau of Economic Research: https://www.nber.org/papers
  • Bureau of Economic Analysis: https://www.bea.gov
  • National Science Foundation: https://www.nsf.gov/statistics/reports.cfm
  • U.S. Energy Information Administration: https://www.eia.gov/reports/
  • National Agricultural Statistics Service: https://www.nass.usda.gov/Publications/
  • National Center for Health Statistics: https://www.cdc.gov/nchs/products/index.htm
  • National Center for Education Statistics: https://nces.ed.gov/pubsearch/index.asp
  • Federal Reserve Board: https://www.federalreserve.gov/econres.htm
  • National Oceanic and Atmospheric Administration: https://www.noaa.gov/science-data/reports
  • U.S. International Trade Commission: https://www.usitc.gov/research_and_analysis.htm
  • National Renewable Energy Laboratory: https://www.nrel.gov/analysis/publications.html

Academic institutions. 

Universities, colleges, and academic departments often conduct research as a part of their regular programs and initiatives. 

They are known to publish these research findings in the form of market research reports. Usually, these reports are free for any business owner or individual. 

You can search for business schools like Harvard to access free market research reports by the institution. Here are some more academic sources for free market research reports: 

  • Harvard Business School Working Knowledge  
  • Wharton Research Data Services
  • Stanford Graduate School of Business
  • Columbia Business School
  • London School of Economics and Political Science
  • University of California, Berkeley
  • University of Michigan Ross School of Business
  • University of Texas at Austin McCombs School of Business
  • New York University Stern School of Business

Industry associations. 

Industry associations are one of the best free sources for market research reports. These associations have real-world industry data, including trends, purchasing behaviors, spending patterns, and more, which can be a goldmine for business owners. 

market research reports free download

If you are a part of any industry association, there is a high possibility that you will get access to detailed market research reports as a perk. Even if you are not, almost all associations periodically publish free market research reports. You can check their websites to find a relevant report. Here are some prominent industry associations and research data links: 

  • National Restaurant Association
  • National Retail Federation
  • National Association of Home Builders
  • National Association of Convenience Stores
  • National Automobile Dealers Association
  • National Sporting Goods Association
  • American Bankers Association
  • National Coffee Association
  • National Association of Realtors
  • National Beer Wholesalers Association

Market research firms. 

These firms specialize in conducting market research and mostly publish paid reports/ conduct research on demand. But many firms upload insightful market research reports and trend patterns periodically as a lead-generation tactic. 

You can access these free market research reports by visiting their website. Google the names of market research firms and check their download sections for the latest reports on various industries and market segments. Some major market research firms which publish free reports include: 

  • Euromonitor International
  • McKinsey & Company
  • Forrester Research
  • Frost & Sullivan  

More sources to get free market research reports. 

Here are some final resources for finding free market research reports:

  • Online Database and Platforms: Lots of online platforms and websites offer free reports that can be used for market research. Some of the most credible ones include Statista, Pew Research, ProQuest, etc. You can also use Google Trends to extract trends and insights around any topic. 
  • Public Libraries: If you have access to any public library in your town or community, search for market research reports in the business sections. Libraries have active subscriptions to trade publications that regularly publish many market reports. Most libraries can access the Business and Company Resource (BCRC) database with several market research reports. 
  • Trade Shows and Conferences: Trade shows, exhibitions, and conferences are a great source of real-time market research reports. Most exhibitors and publishers offer free access to reports, whitepapers, and case studies that can serve as a foundation for your market research initiatives. 

Top up market research reports with real-time insights using GapScout. 

Market research reports are a good starting point for conducting market research. However, use the data within free reports cautiously, as it can be obsolete.

Gapscout can help you vet your market research assumptions and data by scanning online reviews in real-time and offer actual consumer insights. So, why not upgrade your research game by harnessing the power of AI using GapScout ?

  • How to use AI for market research?
  • 5 examples of market research branding done right

Ready to Automate Your Market Research? Get exclusive access to GapScout prior to release!

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The 8 free market research tools and resources you need to know.

Picture of

With over 400,000 new businesses opening in the United States each month, the need for individual companies to conduct their own market research has never been more urgent.  However, conducting market research isn’t an easy task — it presents challenges to businesses of all shapes and sizes.

With that being said, those with large budgets do enjoy certain advantages. When you have access to an endless array of top-tier tools and resources, you can uncover strategy-changing insights with relative ease.

Does that mean businesses with small (or non-existent) budgets are out of luck? Absolutely not.

Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post.

market research reports free download

But first, some housekeeping:

What is market research?

Market research is the process of gathering and analyzing information about your customers — both current and prospective — with the intent of optimizing your business strategy.

Customer-related information that you may want to gather includes (but is not limited to):

  • The goals they want to achieve
  • The pain points they want to alleviate
  • The income or budget that constrains them
  • The products and/or services they use (a.k.a. your competitors)
  • The strengths and weaknesses of the products and/or services they use

Why is market research important?

Market research is important because — if you’re thorough and open-minded — it dramatically improves your chances of long-term success. Only through market research can you uncover the insights you need to develop a product or service that (1) satisfies the demands of your prospects and (2) stands out from the competition.

For a complete overview of how conducting market research can benefit your business, here’s Market Research Defined and How to Get Started .

Cool? Cool. Let’s dive into the good stuff.

Top 4 Free Market Research Tools

For clarity, we will define a free market research tool as any tool that:

  • Costs nothing, and
  • Helps with the collection and/or analysis of customer-related information

Keep in mind that “customer-related information” encompasses everything from a pain point to a weakness of one of your competitors’ products.

1. Google Trends

If you want to get a sense of the level of interest in a particular product or service — as well as how that interest fluctuates over time and across regions — Google Trends is an excellent tool.

All you need to do is enter a search query and toggle with the filters. As an example, take a look at the level of interest in “office supplies'' in the U.S. over the past five years. Perhaps unsurprisingly, interest peaked in February 2020 — at the onset of the COVID-19 pandemic:

free-market-research-tools-google-trends

Plus, you can explore variations in interest across the 50 states, as well as related topics and queries that are surging in popularity:

free-market-research-tools-google-trends-2

The “interest by subregion” data is powerful. In Wyoming, searches for “office supplies” account for a greater percentage of all search queries than in any other state. Your average resident of Wyoming, in other words, is more interested in searching for office supplies than is your average resident of, say, Louisiana — a valuable insight for anyone who sells office supplies online.

Equally valuable is the insight that searches for “where to buy office supplies in bulk” are on the rise — potentially indicative of an emerging pain point.

2. SurveyMonkey

As some of you already know, one of the best ways to conduct market research is to ask your customers a handful of open-ended questions. You can do this for free with SurveyMonkey .

Specifically, with a free SurveyMonkey account, you can ask up to 10 questions and field up to 40 responses with each of your surveys.

free-market-research-tools-surveymonkey

Open-ended questions you may ask your customers include (but are not limited to):

  • Why did you buy our product?
  • What has our product helped you accomplish?
  • How does our product compare to others that you’ve used in the past?

With just three questions — well under the limit of a free survey — you can learn quite a bit about your target market. If, for example, the majority of respondents say they bought your product because they were struggling to do their jobs in a cost-effective manner, that gives you a clearer picture of your prospects’ pain points and your competitors’ weaknesses .

3. Make My Persona

As you collect and analyze customer-related information, it’s a good idea to create or tweak your buyer personas : detailed profiles of the semi-fictional people for whom your product or service is designed. In the context of market research, personas are useful because they help you synthesize and comprehend the information you’re gathering.

Thanks to our friends at HubSpot, you can use a wonderful free tool called Make My Persona .

free-market-research-tools-make-my-persona

Intuitive and fun, Make My Persona is a seven-step process that walks you through the essential components of your target customer: demographic information, firmographic information, job title, pain points, and so on. And if you want to go beyond the bare essentials, you can add as many extra sections of information as you like.

Important note: Your personas should be dynamic. As you conduct further market research and learn more about your target customers, your personas should evolve accordingly.

4. WordSift

Make My Persona is appealing, in part, because it enables you to make sense of raw data — to separate the signal from the noise. The same can be said about WordSift , the final free tool we’ll be discussing today.

Built to help teachers with the instruction of vocabulary and reading comprehension, WordSift allows you to generate word clouds: images that represent the frequency with which certain words are used in a given body of text. Look what happens when I copy the introduction to this blog post and paste it into WordSift:

free-market-research-tools-wordsift

Instantaneously — and unsurprisingly — I can conclude that “business,” “market,” and “research” are among the most frequently used words in the introduction to this post.

What does this have to do with market research? Well, let’s say you’ve been using SurveyMonkey to ask your customers about their reasons for buying your product. One by one, if you were to copy their responses and paste them into WordSift, you’d be able to see which words your customers use most often. That’s a market research gold mine!

Top 4 Free Market Research Resources

Again, for clarity, we will define a free market research resource as any resource that:

  • Helps with the collection of customer-related information

The scope of “customer-related information" remains the same  —  encompassing everything from a pain point to a weakness of one of your competitors’ products.

5. Bureau of Labor Statistics

A government organization that “measures labor market activity, working conditions, price changes, and productivity in the U.S. economy to support public and private decision-making,” the Bureau of Labor Statistics (BLS) is a wealth of information.

Because this is a blog post about market research — not an economics class — we’ll focus on BLS’ industry- and region-specific information. If you’re on the homepage and you hover over the Data Tools drop-down menu, you’ll see a hyperlink to something titled “Industry at a Glance.” Click on that, find your industry of interest, and explore the dozens of statistics that BLS has aggregated.

free-market-research-resources-bureau-of-labor-statistics

If, for example, you’re interested in the apparel manufacturing industry — either because you’re in the industry or you sell into it — you can see how earnings, prices, and productivity figures are changing over time.

Head back to the homepage, hover over the Subjects drop-down menu, and you’ll see a section labeled Geographic Information:

free-market-research-resources-bureau-of-labor-statistics-2

Select your region of interest, filter by state or metropolitan area (if necessary), and take a tour of BLS’ enormous library of area-specific data.

6. U.S. Census Bureau

On a mission to “serve as the [United States’] leading provider of quality data about its people and economy,” the U.S. Census Bureau is another terrific resource that costs nothing to use.

Just as we did with the BLS, we’ll focus on industry- and region-specific information. Admittedly, using the Census website to find industry-specific information is slightly more complicated than it is when using the BLS website. If you’re on the homepage and you hover over the Explore Data drop-down menu, you’ll see a hyperlink titled “Explore Data Main.”

free-market-research-resources-census-bureau

Click on that, and you’ll be brought to the Census’ search engine. Then, click inside the search bar and select “Advanced Search.”

free-market-research-resources-census-bureau-2

Underneath “Find A Filter,” type in the name of the industry you’re interested in researching. Once the search suggestions load, simply check the appropriate box and click “Search.”

free-market-research-resources-census-bureau-3

From there, you’ll be able to explore thousands of data tables, maps, and whitepapers — many of them chock-full of industry-specific information that you can use to your advantage.

Finding region-specific information is a bit more straightforward. Head back to the Advanced Search engine, select “Geography” from underneath Browse Filters, and go from there:

free-market-research-resources-census-bureau-4

7. Pew Research Center

A nonprofit dedicated to “inform[ing] the public about the issues, attitudes, and trends shaping the world,” the Pew Research Center is one of the most authoritative sources of information for anyone striving to make better business decisions.

Whereas the BLS and the Census are (among other things) aggregators of economic data, the Pew Research Center is a “fact tank” — an organization focused on public opinion polling, demographic research, media content analysis, and other forms of social science inquiry. 

So, although you can’t necessarily use Pew to uncover hyper-specific insights related to your industry or region, you can use it to learn more about your target audience. The best way to do this is through the Topics section of the Pew website.

free-market-research-resources-pew

Clicking that hyperlink brings you to an index of dozens of topics, ranging from Online Video to Homeownership to Democracy. Selecting any of these topics will bring you to a list of relevant content — reports, fact tanks, transcripts, and other forms of media that can date back as far as the early 1980s.

free-market-research-resources-pew-2

As an example, let’s say you’re developing a product or service that targets new homeowners. If you were to click on the Homeownership topic, you’d land on a list of reports like this one:

free-market-research-resources-pew-3

If I were you, that’s not a report I’d want to overlook!

We’ll wrap up today’s guide with a free resource specifically for those of you in the software world. Designed to help buyers determine which products are best suited to their needs, G2 is the leading source of validated, unbiased software reviews.

G2 is, in other words, an excellent way to find out what your target customers are saying about your competitors’ products. Do a quick search for the type of software you’re developing and you’re in business.

free-market-research-resources-g2

If you were developing a sales compensation software product and you searched this keyword, you’d be brought to the page you see below. To learn more about Spiff — one of your top-rated industry competitors — all you’d need to do is click “Read Spiff Reviews.”

free-market-research-resources-g2-2

If you want to get granular, you can filter reviews in a number of different ways. As an example, let’s say you’re developing a sales compensation software product specifically for small businesses. G2 has the filter you’re looking for:

free-market-research-resources-g2-3

And just like that, you’ve got access to dozens of valuable insights like this one:

free-market-research-resources-g2-4

Start using market research tools today!

If you try to bring a product or service to market without an understanding of your target customers, your chances of success are slim. According to the most recent State of Competitive Intelligence Report , 84% of businesses say their industry has gotten more competitive in the last three years. With the range of choices at your prospects’ fingertips growing by the day, the need for a thorough market research strategy only intensifies.

We hope you find these free market research tools and resources useful. And if you decide to make the leap to a paid solution, make sure to request a demo of Crayon — the competitive intelligence platform that enables you to track, analyze, and act on everything happening outside your businesses’ four walls.

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Complete List of Free Market Research Tools & Resources

Looking for a comprehensive list of free market research tools and resources? You’ve come to the right place! To help you improve your market research process, we've provided a handy list featuring some of the free public sites that our  smart technology  uses to curate gold nuggets of intelligence on your market and competitors.

Don't have time to scour all of these resources daily to uncover key competitor insights? Click here  to learn more about how we use these and thousands of other online sources to curate actionable intelligence briefings for companies just like yours every single day. 

American FactFinder

List of Free Market Research Tools and Resources

Cori Contract Library

Cori Library

CORI is a digital library of contract information that contains over 690,000 contract items. Their results contain both executed contracts and contract forms for specific industries. Registration is required, but the service is free.

Free Patents Online (FPO)

Free Patents Online

Google Trends

Google Trend Insights

Compare search volume patterns for various keywords and filter results by date, categories, and regions to view trending data. Google Trends also displays key headlines as points of reference on the trending graph.

Nielsen - MyBestSegments

Free Market Research Tools

Pew Research Center

Market Research Tools

The Pew Research Center has several free resources with advanced search filters that market researchers can use to better understand target markets. They provide invaluable consumer insights on everything from political sentiments and economics, to social media trends and more. 

Market Research Tools

A question and answer website where market researchers can go to gather real-time data on general consumer needs, market trends, target audience insights and competitors. 

SEC Public Filings

SEC Filings

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Statista

A statistics website that offers free and paid access to more than 60k topics from 21 market segments. Statista provides insights on business, media, financials, consumer behavior and more. 

Think with Google

Think with Google

In addition to monitoring search trends, Google also provides a free marketing resource with consumer insight reports, marketing trend data, emerging technology, advertising campaigns and more. 

Thomas Net

Database of industrial manufacturers, distributors, and service providers. View product catalogs, related white papers, and recent web results for product/service categories. ThomasNet also provides free RFP and Contract Manager tools.

Trendwatching

Trendwatching

Trend reports on emerging consumer trends occurring around the globe. Releases monthly briefings based on data collected by a global network of hundreds of individual spotters for accurate trend forecasting. Paid subscriptions available.

US Copyright Catalog

Copyright Catalog

Search copyright documents pertaining to books, music, art, periodicals, and any other works published since 1978. Tools are available to determine the copyright status of existing works and obtain copies of copyright documents. Copyright data regarding works published prior to 1978 are also available through this office, but not online.

Wayback Machine

Wayback Machine

WayBack Machine allows you to view the changes made to a website over time. Its archive contains 150 billion webpages that date back to 1996. Helps identify trends and patterns evidenced by the evolution of your competitor's websites.

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Research

6 Free Market Research Templates to Help Win Your Market

6 Free Market Research Templates to Help Win Your Market

Market research templates save time and give clarity about what should and shouldn’t be included in any type of market research .

These days, doing regular market research is key. Particularly given how quickly consumer behaviors shift and companies change tactics to keep up with the ever-growing number of competitors in their industry.

In this post, I’m sharing six market research report templates to give you a head start and help steer your analysis in the right direction from the onset.

What is a market research template?

Market research templates provide questions and specific fields to fill out – relevant to specified market research objectives. You can add or remove fields according to what’s relevant to your market and research goal. It provides a framework to develop your own research methodology if you don’t want to go full-scale with a research firm.

What are the advantages of using market research templates?

There are many ways market research templates benefit organizations of any size.

  • It costs less than hiring an external market research firm.
  • Completion is often quicker because pre-set fields guide your research.
  • Little to no professional training is required to complete a template.
  • Templates can be easily shared with other business units.
  • Files can be easily updated internally in the future.
  • Digital Research Intelligence tools like Similarweb make it much easier to access market research data than ever before.
  • Using a template enables you to stay focused and organized.

Doing market research with a template can help you generate results faster than any agency can deliver. You set your priorities and start collecting information without untimely back-and-forth correspondence. This is particularly valuable for online companies in markets that develop and change quickly. You need real-time data to improve your results, so time is always of the essence.

Jim Rohn Quote

In addition to time, you also save costs. Comprehensive market research usually demands additional financial resources. By using shareable templates, you can involve relevant internal business units at minimal extra cost.

This presents another advantage: You own your information. You can come back to the files, reuse, update, and compare whenever it’s relevant. This is particularly useful in the dynamic world of online business because you’ll want to research the market repeatedly to detect and adapt to changes.

What are market research templates used for?

Most types of market research templates provide a robust framework that steers market research efforts in the right direction. When we consider the “journeys” a market research report template can help with – most use cases aren’t merely one-time research projects but should include periodic monitoring and analysis.

  • Assess your brand’s strength and influential power. Evaluate your market share , and measure which percentage of the market you reach and sell to.
  • Launch a new product or enter a new market . Get to know the territory and the key players to avoid unnecessary risks and recognize new opportunities.
  • Identify and keep tabs on your top competitors. Be aware of your competitor’s strengths and weaknesses to align your strategic planning.
  • Understand your target audience. If you truly want people to resonate with your product or service, you need to take the time to get to know them, their interests, pain points, likes, and dislikes.
  • Innovate your business model. Before applying changes to products or business strategies, understand user demand and need shifts.
  • Drive more sales. Optimize product placement by identifying your product’s uniqueness and the specific value to boost your marketing campaigns.
  • Fine-tune your digital advertising and analytics. Find and optimize the marketing channels and keywords with the highest potential and lowest competition.
  • Find and follow emerging trends. Detect changes in the market development early and use them to your advantage.

Five things to do before using a market research analysis template

As you’ll soon discover, there are lots of tools and resources at your disposal – and you won’t need all of them to reach your goal. Your choices should depend on the goal of your research, something you’ll need to clarify before you start to use any type of market research report template.

Take a little time to do the following pre-planning steps 1-3 before you use any template in your research.

  • Define the reason for your research and its goals.
  • Identify the most suitable research types and methods.
  • Prepare the materials you need to conduct the research, i.e., templates, tools, and market research questions ; then delegate responsibilities if applicable.
  • Identify your market’s characteristics.
  • Define your target audience and segments.
  • Consider both qualitative and quantitative data points.
  • Decide whether to use primary research, secondary research , or a mixture of both.
  • Google Analytics vs. Similarweb
  • Free online sources and tools
  • Advanced competitor analysis
  • Summarize your findings in a template and start to analyze.

Get a step-by-step roadmap for easy and comprehensive market research in our guide – Market Research: What It Is, Why It Matters, and How To Get It Right .

Types of market research templates

In this next section, I’m sharing the most important types of market research templates you need to fulfil your research goals. I’ll cover what each is and how a template can help with the research. In the final section of this post, I’ll share the quickest way to find the data you need to complete your template.

SWOT analysis template

Many of you will have heard of or used a SWOT analysis framework before. It’s a tried and trusted tool that helps organizations and individuals uncover the strengths, weaknesses, opportunities, and threats of their business and the competition. A template gives you pre-set fields to consider and complete, helping you know the essential metrics. Once complete, it shows a range of factors relevant to your business and market that can help you adapt for growth.

Use this type of market research analysis template to review your business, along with each of your competitors – analysis of the top four rivals is enough, but you might want to extend this up to eight. This market analysis template provides key questions to answer in each section to help guide your responses.

Market sizing template

Using a market analysis template shows you exactly how to do market sizing correctly. What’s more, it can ensure others within your organization are clear about how the figures have been calculated and provide a consistent and transparent framework for repeating the process in the future.

Use this simple market research template to get the formulas for the total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM).

Competitive analysis framework template

Pick between 2-4 direct and indirect competitors , then compile the same data and information about each. Start with company research, then customer research, and add information about products and marketing strategies to build the ultimate competitive framework. Collecting the same data points gives you a straightforward comparison and clear picture of the competitive landscape .

This market analysis template covers both B2C and B2B markets. It gives you a detailed framework that helps you map company, customer, product, go-to-market, and marketing channels for your business, and that of your rivals.

Further reading: this post covers seven different types of Competitive Analysis Frameworks that can be used for this form of market research.

Use this market research template for a business plan or as a base document to do regular checks on the state of the competitive landscape.

Trend analysis template

Completing regular market trend analysis is vital – particularly given how fast consumer behavior and markets change. Sure, you can set up news alerts and keep an ear close to the ground, but this is not necessarily the most effective way to future-proof a business and stay ahead of the curve. Rather, it’s a slow and unreliable way to access the intel you need, not just to survive but to flourish.

Early detection of fluctuations, shifts, and changes is key; and a trend analysis template, when done periodically, can help you quickly identify and prepare your business to react.

This market trend analysis template is designed specifically for those operating in the B2B space. It clearly guides you through industry research, historical competitive data, desktop vs. mobile trends , and seasonal keyword research ; each of which can help you discover market-specific trends effectively.

Further reading: Trendspotting: Why All the Market Leaders Are Doing It

Buyer persona template

Define the customer who would benefit most from your product or service. Based on what you’ve learned about consumers and your target market , characterize your ideal customer. Who are they, what are their pain points, and how can you help them?

This template shows you exactly what kind of data to include when you build a new buyer person. We’ve completed an example for you as a guide; but also given you empty slides you can fill-in yourself for your own business and market.

Further reading: How to Create Buyer Personas That Boost Conversions

Audience analysis template

An Audience analysis looks at a group of people in much the same way you examine your current customers. It can help you discover how to turn more of your audience into paying customers by segmenting visitor and behavioral characteristics.

This market analysis template will guide you through the different types of data you should collect from both your own and your rival’s channels. It takes into account various characteristics of company, product, purchase, consumers, interests, and more to help you form a clear and comprehensive view of your target audience.

It’s split into three tabs, each covering B2B, transactional, and informative businesses separately.

Further reading: If this is your first time doing audience analysis, read this guide to understand what a target audience is and how to analyze it .

Get started with all the free market research templates you need to succeed!

How to use Similarweb to help with market research templates

Similarweb Digital Research Intelligence can help you complete almost any market research project quickly and effectively. One of the most-cited reasons people choose tools like Similarweb is due to the accuracy and timeliness of data. Unlike other forms of market research, like secondary research; Similarweb’s information is always the most up-to-date there is.

  • Benchmarking tool : Accelerate your new digital strategy and learn how you stack up against the competition and market leaders.
  • Market research tool : Analyze market trends in near-real time so that you can take action when it matters most, not a quarter later.
  • Company research : Take a closer look at any company’s digital performance and expose your competitor’s digital strategies.
  • Audience analysis tool : Engage more deeply with your audience, explore new audience segments and expand your reach.
  • Customer journey analytics : Understand your customers and explore bottom-of-the-funnel metrics to discover what makes them convert.
  • Mobile app analysis : See the impact of mobile apps in your market: spot trends and emerging players.

Wrapping up…..

Good market research shouldn’t have to take an age; but as a task that requires careful planning, meticulous attention, and focus – even with the best tools, you’ve got to know the right questions to ask, and the best places to uncover the best intel.

Using market research templates will save significant time in the market research process while providing a clear and comprehensive set of guidelines that can be easily replicated or revisited in the future.

Market analysis templates allow for consistency and provide a clear framework that allows the inexperienced market researcher to do the task with ease.

Use these templates to jumpstart your research efforts and make strategic decisions more effectively, and in a more informed way.

Boost Your Market Research with Similarweb

Enjoy 360° visibility into your industry and instantly adapt to market changes

What is the importance of market research?

Market research is important because you can’t succeed if you’re not aware of market conditions, potential obstacles, purported budget, and how to market your products effectively.

How do you write a market research document?

The simplest way to write a market research document is to obtain a free market research template to guide your content. It can prompt you with the right questions to ask, and shape research efforts and outcomes effectively.

Which type of market research should I use?

To employ a highly effective market research strategy, you should combine the two methods. We advise you to use secondary research as a preparation for your primary research.

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Wondering what similarweb can do for you.

Here are two ways you can get started with Similarweb today!

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The 10 Best Places for (Free!) Market Research

market research reports free download

If you’re launching a new product, revamping your recruitment process, or planning a new ad campaign, any good agency will tell you: first, do your research.

Launching a new strategy without doing your research is like setting sail in new waters without a map–costly, lengthy, and probably pointless. You may discover some new areas along the way, but most likely you’ll end up frustrated and far from your goal. However, research can be expensive in both cost and time. How can you get the insights you need without breaking your budget? 

The information you seek is potentially out there–and it may also be free. There are lots of data and reports available, you just have to dig. Here are 10 credible, valuable sites to get you started. Many of these are free resources or offer a no-cost abridged version of more detailed reports that you have to pay for. 

The U.S. Census data is readily available, giving you demographic and economic information that can help you better understand your market. The data breakdown tools on the site are easy to use.

The U.S. Bureau Of Labor Statistics has lots of information on employment, productivity, pay, workplace injuries–really any stats the government collects on labor are available to the public, with handy data tools and reports to help you break it down.

Glassdoor is an excellent resource for competitor information, employee feedback, industry salaries, and more. They also produce reports and studies .

Statista offers reports on just about anything business for purchase, but also provides useful “highlights” for free. 

Pew Research is a nonpartisan think tank that has hundreds of topics with thorough, timely, and digestible studies and reports. 

RAND Corporation , like Pew, is a nonpartisan resource that offers thousands of reports on hundreds of topics. 

Gartner is a personal favorite. Specifically for business and economics studies, Gartner's industry and sales reports are particularly useful for planning. 

McKinsey is another great resource for industry reports. 

Gallup offers insights on workplace and education–particularly useful for higher education and recruitment studies.

Google Trends can run reports on search terms and topics to gauge interest and popularity. You’ll also find topical reports, like “Holiday Shopping Trends 2021."  

As someone who has sifted through site after site, I can tell you that the answers to many of your questions are out there–but we understand even secondary research can be time-consuming. If you are looking for someone to take the reins, LMD can help.

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Other Good Reads

Expertise from LMD communications gurus to help you market smarter.

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  • LMD Agency Ranked 5th Largest Advertising Agency in Greater Washington by Washington Business Journal

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Market Research Kit

Free Download

market-research-kit

5 Research and Planning Templates + a Free Guide on How to Use Them in Your Market Research

What's Inside Your Market Research Kit?

  • Instructional Guide
  • SWOT Analysis Template (available as a Word doc or interactive designed PDF)
  • Survey Template
  • Focus Group Template
  • Presentation Template
  • Five Forces Industry Analysis Template

market research kit cover image

Need help planning your next round of market research?

There are more than 24 million businesses in the United States alone, meaning that no matter what industry you do business in, there's likely a lot of competition. What's a company like yours to do in order to stand out?

The most effective ways to learn more about your customers, industry, and competition is to do thorough market research – diligent research to help you develop pricing strategies, understand your target market, and strengthen a business. 

In this kit, we'll equip you with the necessary templates to conduct market research at every turn – from competitive analysis to understanding your prospective buyers. Whether you're an emerging business or an existing one, this kit is for you. 

Frequently Asked Questions (FAQs)

What is a market research analysis.

Market research analysis is the process of collecting and examining the data to decide whether there is a viable business opportunity with a certain product or service. To get started on market research analysis, download HubSpot's Free Market Research Kit.

Why do I need to fill out the information requested?

We will always keep your personal information safe..

We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here .

How do you write a market research document?

A market research report often includes a SWOT (Strength, Weakness, Opportunity, Threats) analysis and Porter's Five Forces Industry Analysis. By using HubSpot's Five Forces Industry Analysis Template you can describe your buyers, suppliers, competitors, future competitors, and industry substitutes in your market research report. The SWOT analysis highlights how your business can compete in the market.

Is this really free?

Absolutely.

Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

What should be included in market research?

Market research should at a minimum address several factors:

  • Industry & Market Factors. Find out the market size and trends, the regulations, gaps in the market, market demographics, etc.
  • Buyer Profile. This will include age, gender, race, income level, lifestyle trends, needs, and attitudes.
  • Competitor Research. Look at pricing structures, market share, marketing & branding. HubSpot's Free Market Research Kit includes an Industry Analysis template to kickstart your market research.

What are the 4 types of market research?

  • Surveys. These may be brand awareness surveys, customer satisfaction surveys, product market research surveys, or competition research surveys
  • Focus groups. Great for uncovering qualitative market research data.
  • Polls. Polls are great for sentiment and engagement, but may lack scientific rigor.
  • Interviews add a lot of depth to your market research.

What are the 7 steps in marketing research?

  • Define the problem
  • State your goals
  • Plan the research
  • Collect the data (using HubSpot's Market Research Kit)
  • Analyze the data
  • Formulate the results
  • Prepare and format the report

Access 5 Free Templates to Get Started With Market Research

Download the free kit.

All fields are required.

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  • The Experience
  • The Programs
  • Faculty & Research

The Library will be closed Dec. 21, 2023, through Jan. 3, 2024. Online resources remain available.

Market & Industry Reports @Stanford

Introduction, where to find market & industry reports, reports by industry, reports for specific geographic locations, related resources.

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While these resources are generally the most relevant, there may be other resources available. If you are looking for something in particular or cannot find a lot of information about a niche segment, please Ask Us .

Here are our top suggestions for what databases to use based on what industries or geographies you're looking for.

Can't find the report you want? When searching for reports:

  • use different keywords (e.g. clothing, apparel, fashion, etc.).
  • search for a broader topic - the reports often have sub-sections that get more specific.
  • see alternative market research strategies .
  • Engineering
  • Media & Comm

The following typically include market reports and data for consumer products and services like retail, food and beverages, etc. The other tabs may be helpful if you're looking for things like consumer tech or solar panels for houses.

Content Coverage: Global

  • EMIS Intelligence This link opens in a new window If you can't connect and see "Inquire about additional products", use an incognito/private browser. -->Global and emerging market information and market reports for countries or regions worldwide. For : Current Stanford faculty, staff, and students. Remote access temporarily unavailable. For updates, please check System Status -->
  • RKMA Market Research Handbook Series This link opens in a new window Use these market research handbooks for quick facts and to find more sources. Covers U.S. industries like restaurants, healthcare, sports, and travel. For : Current Stanford faculty, staff, and students. Temporarily unavailable. For updates, please check System Status -->

Tech - General

These resources contain market reports and data on various tech industries, products, or services, like wearables, cloud computing, AR/VR, etc.

Enterprise IT

These resources tend to focus on institutional IT markets and are geared towards IT professionals who need to understand the current market when making procurement or implementation decisions.

Additional Resources

  • IT & Tech Industry Research Guide

The following resources tend to include reports on engineering-related industries, like semiconductors and electric vehicles.

These resources include reports on various medial-related industries, products, or services like electronic health records, vaccines, orthopedic devices, etc. See also the related tabs for Consumer or Tech -focused market reports too.

  • Pharmaceutical Industry Research Guide
  • Medical Device Industry Research Guide
  • Healthcare & Wellness Industry Research Guide

These resources include market reports and information on energy-related industries, products, and services like solar panels or oil.

  • Energy Industry Research Guide

These resources include market reports and information in media, communications, and telecommunications industries, products, and services. See also the Consumer and Tech tabs.

  • Entertainment Industry Research Guide
  • Industry & Market Reports: For Countries & Regions This FAQ provides a list of sources to use to find country- or region-specific industry and market reports.

Beyond Market Reports

There are many other ways to find market data or better understand a market. Here are some more resources, or Ask Us for more assistance.

  • Market & Industry Research Strategies

Related Research Guides

  • Venture Capital & Private Equity Research Guide
  • Company Information Research Guide

Related Library Tips

  • Market Size & Market Share Data
  • Consumer Attitudes, Perceptions, & Behaviors
  • Consumer Demographics
  • Market vs. Industry Reports
  • Last Updated: Feb 8, 2024 1:49 PM
  • URL: https://libguides.stanford.edu/library/market-reports

Market Research: A How-To Guide and Template

Discover the different types of market research, how to conduct your own market research, and use a free template to help you along the way.

mkt-research-cover

MARKET RESEARCH KIT

5 Research and Planning Templates + a Free Guide on How to Use Them in Your Market Research

buyers-journey-guide_3

Updated: 02/21/24

Published: 02/21/24

Today's consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purchase decisions.

Enter: Market Research.

→ Download Now: Market Research Templates [Free Kit]

Whether you're new to market research or not, I created this guide to help you conduct a thorough study of your market, target audience, competition, and more. Let’s dive in.

Table of Contents

What is market research?

Primary vs. secondary research, types of market research, how to do market research, market research report template, market research examples.

Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company's value effectively.

Market research can answer various questions about the state of an industry. But if you ask me, it's hardly a crystal ball that marketers can rely on for insights on their customers.

Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape.

However, researching just one of those areas can make you more intuitive to who your buyers are and how to deliver value that no other business is offering them right now.

How? Consider these two things:

  • Your competitors also have experienced individuals in the industry and a customer base. It‘s very possible that your immediate resources are, in many ways, equal to those of your competition’s immediate resources. Seeking a larger sample size for answers can provide a better edge.
  • Your customers don't represent the attitudes of an entire market. They represent the attitudes of the part of the market that is already drawn to your brand.

The market research services market is growing rapidly, which signifies a strong interest in market research as we enter 2024. The market is expected to grow from roughly $75 billion in 2021 to $90.79 billion in 2025 .

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Free Market Research Kit

  • SWOT Analysis Template
  • Survey Template
  • Focus Group Template

You're all set!

Click this link to access this resource at any time.

Why do market research?

Market research allows you to meet your buyer where they are.

As our world becomes louder and demands more of our attention, this proves invaluable.

By understanding your buyer's problems, pain points, and desired solutions, you can aptly craft your product or service to naturally appeal to them.

Market research also provides insight into the following:

  • Where your target audience and current customers conduct their product or service research
  • Which of your competitors your target audience looks to for information, options, or purchases
  • What's trending in your industry and in the eyes of your buyer
  • Who makes up your market and what their challenges are
  • What influences purchases and conversions among your target audience
  • Consumer attitudes about a particular topic, pain, product, or brand
  • Whether there‘s demand for the business initiatives you’re investing in
  • Unaddressed or underserved customer needs that can be flipped into selling opportunity
  • Attitudes about pricing for a particular product or service

Ultimately, market research allows you to get information from a larger sample size of your target audience, eliminating bias and assumptions so that you can get to the heart of consumer attitudes.

As a result, you can make better business decisions.

To give you an idea of how extensive market research can get , consider that it can either be qualitative or quantitative in nature — depending on the studies you conduct and what you're trying to learn about your industry.

Qualitative research is concerned with public opinion, and explores how the market feels about the products currently available in that market.

Quantitative research is concerned with data, and looks for relevant trends in the information that's gathered from public records.

That said, there are two main types of market research that your business can conduct to collect actionable information on your products: primary research and secondary research.

Primary Research

Primary research is the pursuit of first-hand information about your market and the customers within your market.

It's useful when segmenting your market and establishing your buyer personas.

Primary market research tends to fall into one of two buckets:

  • Exploratory Primary Research: This kind of primary market research normally takes place as a first step — before any specific research has been performed — and may involve open-ended interviews or surveys with small numbers of people.
  • Specific Primary Research: This type of research often follows exploratory research. In specific research, you take a smaller or more precise segment of your audience and ask questions aimed at solving a suspected problem.

Secondary Research

Secondary research is all the data and public records you have at your disposal to draw conclusions from (e.g. trend reports, market statistics, industry content, and sales data you already have on your business).

Secondary research is particularly useful for analyzing your competitors . The main buckets your secondary market research will fall into include:

  • Public Sources: These sources are your first and most-accessible layer of material when conducting secondary market research. They're often free to find and review — like government statistics (e.g., from the U.S. Census Bureau ).
  • Commercial Sources: These sources often come in the form of pay-to-access market reports, consisting of industry insight compiled by a research agency like Pew , Gartner , or Forrester .
  • Internal Sources: This is the market data your organization already has like average revenue per sale, customer retention rates, and other historical data that can help you draw conclusions on buyer needs.
  • Focus Groups
  • Product/ Service Use Research
  • Observation-Based Research
  • Buyer Persona Research
  • Market Segmentation Research
  • Pricing Research
  • Competitive Analysis Research
  • Customer Satisfaction and Loyalty Research
  • Brand Awareness Research
  • Campaign Research

1. Interviews

Interviews allow for face-to-face discussions so you can allow for a natural flow of conversation. Your interviewees can answer questions about themselves to help you design your buyer personas and shape your entire marketing strategy.

2. Focus Groups

Focus groups provide you with a handful of carefully-selected people that can test out your product and provide feedback. This type of market research can give you ideas for product differentiation.

3. Product/Service Use Research

Product or service use research offers insight into how and why your audience uses your product or service. This type of market research also gives you an idea of the product or service's usability for your target audience.

4. Observation-Based Research

Observation-based research allows you to sit back and watch the ways in which your target audience members go about using your product or service, what works well in terms of UX , and which aspects of it could be improved.

5. Buyer Persona Research

Buyer persona research gives you a realistic look at who makes up your target audience, what their challenges are, why they want your product or service, and what they need from your business or brand.

6. Market Segmentation Research

Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics. This way, you can determine effective ways to meet their needs.

7. Pricing Research

Pricing research helps you define your pricing strategy . It gives you an idea of what similar products or services in your market sell for and what your target audience is willing to pay.

8. Competitive Analysis

Competitive analyses give you a deep understanding of the competition in your market and industry. You can learn about what's doing well in your industry and how you can separate yourself from the competition .

9. Customer Satisfaction and Loyalty Research

Customer satisfaction and loyalty research gives you a look into how you can get current customers to return for more business and what will motivate them to do so (e.g., loyalty programs , rewards, remarkable customer service).

10. Brand Awareness Research

Brand awareness research tells you what your target audience knows about and recognizes from your brand. It tells you about the associations people make when they think about your business.

11. Campaign Research

Campaign research entails looking into your past campaigns and analyzing their success among your target audience and current customers. The goal is to use these learnings to inform future campaigns.

  • Define your buyer persona.
  • Identify a persona group to engage.
  • Prepare research questions for your market research participants.
  • List your primary competitors.
  • Summarize your findings.

1. Define your buyer persona.

You have to understand who your customers are and how customers in your industry make buying decisions.

This is where your buyer personas come in handy. Buyer personas — sometimes referred to as marketing personas — are fictional, generalized representations of your ideal customers.

Use a free tool to create a buyer persona that your entire company can use to market, sell, and serve better.

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TAM SAM SOM: What Do They Mean & How Do You Calculate Them?

TAM SAM SOM: What Do They Mean & How Do You Calculate Them?

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Get facts and insights on topics that matter, feb 19, 2024 | corporate financing, number of unicorns globally february 2024, by country.

As of February 2024, the country with the most unicorns, or privately owned companies with a valuation of one billion U.S. dollars or more, was the United States. SpaceX, Stripe, and Databricks were  the biggest of these American companies in terms of market valuation.

Although China did not have the highest number of unicorns worldwide, the country was home to some of the world's most important ones. ByteDance, for example, was valued at around 200 billion U.S. dollars as of April 2023. This made the company not only the highest valued unicorn of China , but also the most valued unicorn of the world .

Feb 15, 2024 | Consumer Goods & FMCG

Global net sales of the leading 50 fmcg companies 2023.

The ranking shows the leading FMCG companies worldwide in 2023, based on generated net sales. In that year, Unilever was ranked as the sixth largest consumer goods company worldwide with net sales of about 63.29 billion U.S. dollars. The consumer goods industry Consumer goods are goods which are intended for everyday private consumption. They are further classified as fast moving consumer goods (FMCG) and slow moving consumer goods (SMCG). FMCG are goods with a lifespan shorter than a year. Popular categories include food and beverages, personal care and household products, clothing and apparel, tobacco, and pet food/pet care. These categories are bought quite frequently with recurring expenditure. In contrast to SMCG, the products tend to be sold high in volume, but low in cost. FMCG are also known as Consumer Packaged Goods (CPG). FMCG companies The FMCG environment is highly competitive as FMCG companies are always on the hunt for the next great product discovery or innovation in order to meet consumer’s needs. Some of the leading key players of the FMCG environment include Nestlé , Procter & Gamble (P&G) , Unilever, PepsiCo and the Coca-Cola Company . All of them operate internationally and have to try to meet country-specific requirements regarding product packaging and labeling. Their million dollar brands can be found in many household pantries. In order to keep consumers as regular buyers, CPG companies try to develop loyalty and trust towards their brands. Ariel, Gillette, Pampers and Pantene are considered to be among the most famous brands of P&G.

Feb 21, 2024 | Cinema & Film

All-time top-grossing disney movies in the u.s. & canada as of 2024.

As of February 2024, "Star Wars: Episode VII - The Force Awakens" (2015) remained the highest-grossing Disney movie of all time in Canada and the United States, having grossed almost 934 million U.S. dollars across the two countries - collectively known as the North American box office market. "Avengers: Endgame" (2019) and "Black Panther" (2018) followed with box office revenues of 858 million and 700 million dollars, respectively. Around that time, graphic novels and spin-offs were the  top-grossing film source materials in the U.S. and Canada .

The pandemic's impact on the cinema industry posed an unparalleled challenge for the studio's usually outstanding performance on the big screen. Disney's box office revenue in the U.S. and Canada skyrocketed by over 160 percent in 2021. Yet the result amounted to less than one-third of the 3.8-billion-dollar revenue recorded in 2019, before the coronavirus outbreak. Despite the struggle, the distributor was the leading film studio in the U.S. and Canada by box office revenue in 2021.

With its performance in 2021, Disney alone accounted for a little more than one-quarter of the entire North American box office market . It was followed by Sony, Universal, Warner Bros., and Paramount, which, along with Disney, form the "Big Five." The term - known as "Big Six" before Disney bought 20th Century Fox in the late 2010s - refers to the top studios in the most influential movie market worldwide. The "Big Five" altogether held nearly 80 percent of the market share in the U.S. and Canada in 2021.

Feb 15, 2024 | Politics & Government

U.s. congress monthly public approval rating 2022-2024.

The most recent polling data from January 2024 puts the approval rating of the United States Congress at 15 percent, reflecting no significant change from the previous month. The October approval level was a record low of the 118th Congress, which began in January 2023. Congressional approval Congressional approval, particularly over the past few years, has not been high. Americans tend to see Congress as a group of ineffectual politicians who are out of touch with their constituents. The 118th Congress began in 2023 with a rocky start. The Democratic Party maintains control of the Senate, but Republicans took back control of the House of Representatives after the 2022 midterm elections . The House caught media attention from its first days with a contentious fight for the position of Speaker of the House. Representative Kevin McCarthy was eventually sworn in as Speaker after a historic fifteen rounds of voting . Despite the current Congress having a historic share of women and being the most diverse Congress in American history, very little has been done to improve the opinion of Americans regarding its central lawmaking body . Ye of little faith However, Americans tend not to have much confidence in many of the institutions in the United States. Additionally, public confidence in the ability of the Republican and Democratic parties to work together has decreased drastically between 2008 and 2022, with nearly 60 percent of Americans having no confidence the parties can govern in a bipartisan way .

Feb 21, 2024 | Online Search

Most popular search engines japan 2024.

With a market share of almost 78 percent, Google was the most popular search engine in Japan in January 2024. It was followed by Yahoo! and Bing. Together these three services accounted for a market share of more than 98 percent.

Feb 19, 2024 | Wages & Salaries

Average monthly wage in taiwan 2000-2023.

This statistic depicts the average monthly salary of employees in Taiwan from 2000 to 2023. In 2023, the average monthly wage in Taiwan amounted to 58,545 New Taiwan dollars, up from 57,728 New Taiwan dollars in the previous year.

Feb 15, 2024 | Short-Term Rentals & Holiday Homes

Number of airbnb listings in selected european cities 2023.

As of December, 2023, there were over 90 thousand listings for room and apartment rentals in London on the Airbnb website, the highest of any other major European city. Airbnb listings were also high in Paris, Rome and Madrid. Paris accounted for around 74 thousand listings, while Rome and Madrid had over 29 and 25 thousand, respectively. 

Airbnb has become an increasingly popular option for tourists looking for local accommodation. Visitors are attracted to using Airbnb properties instead of hotels and other traditional travel accommodation mainly due to cheaper prices, but also for the location, and to gain an authentic experience. However, the site is facing ongoing legal problems, with some destinations moving to ban or restrict rentals from the site due to them worsening housing problems and undermining hotel regulations. Many European cities, including Amsterdam and Paris, have placed limits on the length of rentals, and others such as Barcelona have introduced strict regulations for hosts.

Airbnb is one of the most successful companies in the global sharing economy. The company was founded in San Francisco, California in 2008, after being conceived by two entrepreneurs looking for a way to offset their high rental costs. Airbnb was developed as an online platform for hosts to rent out their properties on a short-term basis. It now competes with other online travel booking websites including Booking.com and Expedia.

Feb 15, 2024 | Key Economic Indicators

Quarterly gdp of the uk 2019-2023.

In the fourth quarter of 2023, the quarterly gross domestic product of the United Kingdom was approximately 566.7 billion British pounds, compared with just under 568.6 billion pounds in the previous quarter.

Feb 16, 2024 | Soccer

Most valuable latin american national football teams 2024.

As of early 2024, Brazil had the most valuable national soccer team in Latin America, with a market value surpassing one billion euros. Following was the Argentine national soccer team. In 2023, the Argentine team was also considered to be the best soccer team worldwide .

Feb 20, 2024 | Operating Systems

Monthly share of mobile operating systems australia 2023-2024.

In 2023, the two smartphone operating systems with the largest market share in Australia were Apple’s iOS and Google’s Android. As of January 2024, iOS held a 60 percent share of the mobile operating system market in Australia.  Smart phone hardware and users It’s hardly surprising then, that Apple also had a share of over half of the device market in April 2019. By comparison Samsung, the leading Android device manufacturer, had a share of just over 20 percent. By comparison, other companies all had market shares of around one percent. In 2018, 90 percent of Australians aged 12 and over owned a smartphone , with 96 percent aged between 25 and 54 owning a device. Market penetration of smartphones in Australia Most mobile phone users in Australia use smartphones; the penetration of smartphone devices in Australia in 2016 was around 66 percent of the population, and this was estimated to increase to around 75 percent by 2022. Additionally, estimates suggest that in 2019 , 85 percent of Australian mobile phone users would use smartphones.

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Members: Download Market Research Reports For Free

By Ashley Reyes

Among the benefits and perks of SEMA membership is the ability to access dozens of free research reports on the automotive specialty-equipment market at  sema.org/research . Conducted by professional market researchers, the studies are filled with data and insights on consumer behavior, purchasing habits, economic indicators, and sales figures--all specific to the automotive specialty equipment market. It's the best place to find industry-focused data.

Market

SEMA members may obtain the reports at no cost. Nonmembers may purchase individual reports for as much as $2,000 per study.  

New studies are posted throughout the year. 

Current reports include:

The "SEMA Market Report"

How big is the specialty-equipment market? In 2021, the performance and accessory market climbed more than $50 billion. The 2022 "SEMA Market Report" details the size and scope of the market to help members better understand their business opportunities.  

Industry Trends 

How is the industry doing, and where is it going? The "SEMA Future Trends" and "SEMA State of the Industry" reports uncover industry shifts in the automotive specialty-equipment market. Look to these reports to understand where growth is occurring and where the industry might evolve next. 

Consumer Insights 

What motivates your customers to purchase accessories? The consumer insights reports focus on specific consumer behaviors, including how they research, shop and buy upgrades and modifications. SEMA offers reports for many important customer targets, including pickup owners, Jeep owners, modern musclecars and more. 

While the SEMA Market Research team focuses primarily on developing research reports, they are always happy to answer questions about the industry. Visit the  SEMA Market Research website  to learn more, or contact Gavin Knapp,  [email protected] or  909-978-6712 . 

Related News

2024 sbn women's leadership forum drives advancement of women in the automotive aftermarket, 2024 media trade conference applications due this friday, 2024 media trade conference applications due september 30.

  • Research & Insights

Lazard Healthcare Services Leaders Study 2024

Reports and studies — Financial Advisory, Healthcare

February 20, 2024

market research reports free download

In 2023, healthcare services companies faced a challenging macroeconomic backdrop, characterized by elevated inflation and rising interest rates. At the same time, the U.S. economy showed resilience as the year drew to a close, and the Fed’s December announcement that it was holding rates steady and expected several rate cuts in 2024 improved market sentiment. However, significant uncertainty remains around the precise timing of any rate cuts, as well as the timing and magnitude of any rate cuts on companies’ cost of capital, valuations, and deal activity across the industry. Nevertheless, healthcare services companies have both strategic and financial imperatives to pursue deals, and investors have mandates to deploy record levels of dry powder and distribute capital to the investors in their funds.

Against this backdrop, we fielded this year’s Healthcare Services Leaders Study in December 2023. This year’s study included participation from 183 leaders across many of the largest healthcare services companies, as well as smaller public and private companies, and prominent investment firms. The respondents encompass 121 C-level corporate executives and 62 leading investors. Among the C-level executives, 11 are from large-cap public companies, 23 are from SMID-caps and 87 are from private companies.

Our Central Findings:

1. Healthcare services equity market conditions are not expected to recover to normalized, sustainable levels conducive to IPOs before the second half of 2024 or 2025. An improved macroeconomic outlook, greater access to capital and improved investor sentiment toward sector profitability are the factors expected to catalyze a market recovery.

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2. While views are split on whether large-cap consolidation will increase or stay the same in the first half of 2024, private equity platform acquisitions, bolt-on acquisitions and corporate carve-outs are expected to increase. Greater alignment of buyer and seller price expectations, greater availability of affordable financing and lower perceived risk among buyers in achieving target company forecasts will be important catalysts of rising strategic activity.

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3. Healthcare IT (“HCIT”), mental / behavioral health and home health are expected to receive greater investment in 2024 than in 2023, followed by payer solutions and pharma services. Respondents believe that facility-based care and supply chain are the areas least likely to receive greater investment in 2024.

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4. Greater adoption of artificial intelligence / machine learning (“AI/ML”) is the force expected to most transform healthcare services over the next decade, followed by the shift of care volume to alternative sites and the transition to value-based care. AI/ML is expected to drive the most improvement in areas such as clinical decision support, revenue cycle management and administration / operations.

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5. Healthcare services leaders believe that a Republican victory in the 2024 U.S. Federal elections would lead to a more dovish antitrust environment and that a Democratic victory would lead to lower rebates for pharmacy benefits managers (“PBMs”). On the other hand, they do not believe the outcome of the elections will have a meaningful impact on value-based payment model participation, Medicare Advantage payments or the implementation of the drug pricing provisions of the Inflation Reduction Act (“IRA”).

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