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2020 Top 50 U.S. Market Research and Data Analytics Companies

2020 Top 50 U.S. Market Research and Data Analytics Companies

Diane Bowers

2020 U.S. Top 50 ranking of the research and data analytics industry

A full ranking of the top market research and data analytics companies in the U.S. for 2020

The “2020 Top 50 U.S. Report”—formerly known as “The Gold Report”—is developed by Diane Bowers and produced in partnership with the Insights Association and Michigan State University . The report is also sponsored by the AMA, ESOMAR and the Global Research Business Network . The report includes a ranking of the top 50 companies, a breakdown of trends by Bowers , and an analysis of the market research and analytics industry  by Michael Brereton, Melanie Courtright and Reg Baker.

pots filled with gold

50. RTi Research

Founded: 1979 2019 U.S. revenue: $12.9 million Percent change from 2018: -3% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $12.9 million U.S. employees: 45

In a world awash in data, the challenge is to turn data into something meaningful, something that can be communicated simply and acted upon effectively. RTi Research meets that challenge head-on, turning data into meaning through smart research design, flawless execution and innovative storytelling. Everything the company does is aimed at helping its clients move their ideas and insights through their organizations to influence change. 

RTi has conducted research in just about every category in the U.S. and globally. Informed by 40 years of experience across categories and cultures, RTi knows what works and what doesn’t, when to leverage new technology and methods, and when traditional approaches are best.

49. Hypothesis

Founded: 2000 2019 U.S. revenue: $18.3 million Percent change from 2018: -4.7% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $18.3 million U.S. employees: 61

Hypothesis uses insights, strategy and design to help important brands do amazing things. The company specializes in tough questions that take creative, multidimensional approaches, thoughtful strategy and a broad business perspective. Hypothesis’ approach combines inventive consumer-centric qualitative research, advanced analytics, strategic thinking and data visualization. Its award-winning design team translates complex information into compelling, easy-to-understand deliverables to socialize learnings and engage teams. 

In 2018, Hypothesis added important new capabilities with the launch of Momentum, a strategy that turns insight into application with downstream marketing and implementation planning. The Momentum team has worked alongside Hypothesis consultants on strategic engagements with clients focused on brand strategy, product development, and led dozens of workshops with senior and C-level executives to socialize insights and ideate on next steps. 

In 2019, Hypothesis’ focus on growth continued with its expansion to the Midwest and establishment of its Chicago office. From this office, the company will be able to service new and current clients in the Midwest and on the East Coast.

48. Bellomy Research

Founded: 1976 2019 U.S. revenue: $21 million Percent change from 2018: 1.4% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $21 million U.S. employees: 116

Bellomy is a privately held, family-owned, full-service market intelligence company. Bellomy focuses on driving successful business outcomes through the design and delivery of solutions that yield deeper customer understanding. The company surrounds its clients’ business challenges with an unparalleled mix of knowledge and experience, marketing science and proprietary research technology. 

Bellomy’s work involves both B2C and B2B environments—with qualitative and quantitative insight solutions spanning market segmentation, customer experience and journeys (including digital user experiences), brand equity, product innovation, shopper insights, marketing optimization, social research platforms and research technology. Bellomy works with clients across a broad range of categories and industries including consumer packaged goods, financial services, automotive, retail, restaurant and hospitality, telecommunications and technology, apparel and textiles, utilities, healthcare, insurance and home improvement.

Bellomy serves as an extension of its clients’ marketing research and customer experience departments by integrating a broad set of capabilities and areas of expertise, including segmentation, customer (and digital experience), shopper insights, social research platforms, brand equity, product innovation and marketing optimization. In addition, Bellomy clients leverage SmartIDEAS, the firm’s enterprise consumer knowledge and insight platform. 

47. Edelman Intelligence

Founded: 1999 2019 U.S. revenue: $21 million Percent change from 2018: 12.9% 2019 non-U.S. revenue: $11.5 million Percent from outside U.S.: 35.4% 2019 worldwide revenue: $32.5 million U.S. employees: 131

Edelman Intelligence (EI) is the global research and analytics consultancy of Edelman, the world’s largest global communications firm. Based in New York, with employees in 18 offices internationally, EI houses more than 200 consultants, strategists, researchers, data scientists, data visualization specialists and analysts worldwide. Its specialists are method-agnostic and leverage the best of primary and secondary research, advanced analytics and business science to solve business and communications issues for its clients. EI’s offering spans the full spectrum of client needs, from mapping the current environment and targeting key audiences, to optimizing content and measuring business impact. 

EI partners with early-stage start-ups and Fortune 100 companies alike, providing strategic research, analytics, and insights-based marketing and communications counsel for a broad range of stakeholders and scopes, including government and public affairs, corporate reputation and risk strategy, crisis and issues management, employee experience and talent advisory, executive positioning, strategic communications and public relations, marketing and branding strategy, customer experience and insights, mergers, acquisitions and market entry strategy and more.

Key accomplishments in 2019 included advancement of its Edelman Trust Management (ETM) capabilities, including an evolution of its offering focused specifically on providing guidance for measuring and building trust in brands. Developed building from its 20-plus years studying trust through the Edelman Trust Barometer and the initial iteration of ETM (which explores corporate trust), this proprietary model for brand trust measurement was created in partnership with renowned academics from Harvard Business School and INSEAD, Edelman Brand experts and external marketing thought leaders. In recent months, this model has been engineered to consider fundamental transformations to consumer/brand relationship dynamics that the COVID-19 pandemic has accelerated.

46. KS&R

Founded: 1983 2019 U.S. revenue: $21.7 million Percent change from 2018: -1.4% 2019 non-U.S. revenue: $3.6 million Percent from outside U.S.: 14.2% 2019 worldwide revenue: $25.3 million U.S. employees: 100

KS&R is a privately held strategic consultancy and full-service marketing research company. For nine consecutive years, KS&R has received the highest Gold Index composite score of any provider in the Prevision/Inside Research survey of marketing research buyers. This is a testament to the company’s passion for excellence and client-first business philosophy—wherein KS&R empowers its clients with timely, fact-based insights so they can make smarter decisions and be confident in their actions.

KS&R creates and executes global custom market research solutions for some of the best-known corporations in the world in more than 100 countries and 50 languages. It has extensive and diverse industry experience with particular strength in healthcare (pharma and device), technology, entercom, transportation, professional services, and retail and e-commerce. Team members often include business strategists with client-side experience and deep industry knowledge.

In 2019, KS&R leveraged its expansive network of pharmacy panels to build world-class capabilities for pharma inventory measurement and healthcare insights. Its marketing scientists have driven marked advances in pricing decision support, which have now been validated by positive in-market results. KS&R expanded its portfolio to include insights fusion across multiple channels of content (primary research, social media, web-based information, etc.). And finally, it introduced its KS&R Win-Loss program that provides actionable insights for how organizations can improve their value proposition and sales performance to close more deals.

Founded: 1911 2019 U.S. revenue: $22.7 million Percent change from 2018: 12.9% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $22.7 million U.S. employees: 78

NAXION guides strategic business decisions globally in healthcare, information technology, financial services, energy, heavy equipment and other B2B markets, drawing on depth of marketing experience in key verticals and skilled application of sophisticated and inventive methodologies. The firm’s NAscence Group helps life science innovators develop commercialization strategy through clinical trials design and selection of target indications, forecasting, brand planning and other research-based consulting services.

Engagements routinely include market segmentation, opportunity assessment and innovation, demand forecasting and pricing, positioning, brand health, market monitoring and lifecycle management. The firm deploys multiple data streams including primary research (qualitative and quantitative), secondary data, customer databases and other complex datasets to develop an integrative perspective on business problems. The firm also builds custom panels for B2B markets.

Project leaders with sector experience and research proficiency are supported by in-house methodologists and a wide portfolio of advanced analytic tools, including proprietary modeling services and software, all of them highly customized. The firm continues to invest significant resources in intellectual capital to enhance enterprise decision support with cutting-edge methods, including specialized “small data” choice models, new predictive techniques using big data and brand-customized text analytics. Its Farsight suite supports the building of highly dynamic models capable of producing forecasts for complex market scenarios, including paradigm-shift technologies, and gives market monitoring programs a forward-looking perspective that guides timely market interventions. Other services include litigation and regulatory support, often involving expert testimony in cases involving trademark confusion, deceptive advertising and brand equity. NAXION’s strong commitment to operational excellence is reflected in ISO certification and in-house operations capabilities to deliver exceptional levels of quality control. 

Founded: 1991 2019 U.S. revenue: $24.2 million Percent change from 2018: -3.6% 2019 non-U.S. revenue: $1.2 million Percent from outside U.S.: 4.7% 2019 worldwide revenue: $25.4 million U.S. employees: 144

Gongos is a consultative agency that places customers at the heart of business strategy. Partnering with insights, analytics, marketing, strategy and customer experience groups, Gongos operationalizes customer centricity by helping companies both understand their customer needs and deliver on them better than anyone else.

From product innovation to portfolio management, customer experience to consumer journeys, pricing strategies to marketing optimization, and trend analysis to predictive modeling, Gongos provides both outside-in and inside-out approaches across organizations to drive greater customer attraction, retention and lifetime value.

Gongos further serves as a translator to help cross-functional teams fuel the competency to gain and apply consumer wisdom, transform decisions into action and navigate organizational change. Coalescing enterprise data with primary research and curating insights for multiple audiences further empowers stakeholders to achieve greater ROI by ensuring information is designed to influence actions and behaviors from executives to the frontline. 

Gongos’ consultative tools stem from change management principles that help organizations navigate the transformation often necessary to create a more outside-in perspective as they reorient around the customer. Gongos’ approaches to engage multiple audiences include communication strategies and tactics grounded in frameworks such as its adoption-to-advocacy model and human-centered design.

43. Maru/Matchbox **

Founded: 2016 2019 U.S. revenue: $28 million Percent change from 2018: 3.7% 2019 non-U.S. revenue: $14 million Percent from outside U.S.: 33.3% 2019 worldwide revenue: $42 million U.S. employees: 150

Maru/Matchbox began disrupting the market research industry in 2000. Powered by proprietary technology, its expert teams are deeply invested in key sectors of the economy, including consumer goods and services, financial services, retail, technology, healthcare, public services, and media and entertainment. Maru/Marchbox provides organizations with the tools and insights to connect with the people that matter most, so they can build and maintain a competitive advantage. 

In 2019, Maru/Matchbox released a series of innovative research solutions. 

  • Digital Media Measurement is a campaign evaluation approach that enables clients to better understand how content, channels and brands interact to deliver effective communication. 
  • Creative Insight measures people’s implicit and explicit responses to advertising, giving clients a complete picture of how their ad is working. It is designed to evaluate any type of ad or brand communication, across all channels, with best-in-class benchmarks.
  • Lissted analyzes how members of communities relevant to clients react to content, tweets and even websites. 
  • Brand Emotion utilizes visual semiotics to identify and leverage the emotional profile of a brand. 

Maru/Matchbox continues to demonstrate innovation and thought leadership through relentless publication of articles and whitepapers.

42. Chadwick Martin Bailey (CMB)

Founded: 1984 2019 U.S. revenue: $28.7 million Percent change from 2018: 20.6% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $28.7 million U.S. employees: 90

CMB is a research and strategy firm, helping the world’s leading brands engage, innovate and grow amid deep disruption. The company leverages the best of advanced analytics, consumer psychology and market strategy to tackle critical business initiatives, including market identification, segmentation, brand health, loyalty and advocacy, and product and service development.

For more than 35 years, CMB has helped the most successful brands and their executives give voice to their market through a relentless business decision focus, creative problem-solving and storytelling, deeply consultative approach and flawless execution. With dedicated financial services, media and entertainment, tech and telecom, retail and healthcare practices, CMB’s expert teams understand the complex and evolving technological, social, cultural and economic forces that drive disruption and create opportunity.

In 2020, CMB continued its growth trajectory, including building expertise in gaming and digital platforms and expanding its qualitative and advanced analytics teams. A thought leader in the application of consumer psychology to real world business issues, CMB conducted self-funded research among tens of thousands of consumers to capture the four core benefits that motivate decision-making—identity, emotion, social and functional—providing an in-depth look at more than 80 global brands. Further self-funded research explored the accelerating journey and path to purchase of today’s gamers.

41. Screen Engine/ASI

Founded: 2010 2019 U.S. revenue: $33 million Percent change from 2018: 10% 2019 non-U.S. revenue: $1.9 million Percent from outside U.S.: 5.4% 2019 worldwide revenue: $34.9 million U.S. employees: 132

Screen Engine/ASI is a research-based consumer insights firm that stands for delivering its entertainment and media clients actionable insights and recommendations, not simply data. SE/ASI strives to help clients mitigate risk and maximize the potential for success. Through its Motion Picture and TV Groups, SE/ASI works across all distribution platforms for both domestic and internationally produced content. 

The company is centered on assessing the “abilities” of content as it migrates from the earliest stages of development through multi-channel distribution. The Motion Picture Group is the leader in traditional and digital in theater and online recruited audience screenings. Offerings also include PostTrak, a syndicated domestic and international in-theater exit poll, and ScreenExperts, an early assessment of critical response, creative ad testing, positioning and brand studies, custom work, and location-based and online focus group research. A cross-platform team within this group works with home entertainment, over-the-top and gaming clients. 

The TV group is the leader in location-based ViewTrac dial testing of pilots, programs and ongoing series and conducts online dial testing as well. Other offerings include location-based and online focus groups, promo testing, positioning and brand studies, and a variety of custom studies including custom trackers. SE/ASI syndicates Tracktion trackers including a TV tracker, a theatrical movie tracker, a home entertainment tracker and a premium video-on-demand tracker. All groups work in the company’s media lab equipped for biometric and new technology research. When appropriate, SE/ASI engages in advanced analytics techniques including, but not limited to, segmentation, conjoint, maxdiff and TURF analysis. 

ore smelters

40. MarketVision Research

Founded: 1983 2019 U.S. revenue: $33.2 million Percent change from 2018: 2.5% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $33.2 million U.S. employees: 140

MarketVision Research is a full-service marketing research firm, providing clients with actionable insights about their markets, customers, brands and products. Research areas of focus include product and portfolio development, pricing, branding, segmentation and customer experience. The company offers a full suite of quantitative and qualitative research capabilities and works across industry groups. These include:

  • Optimization and discrete choice modeling as it applies to product and service development, branding, packaging and pricing.
  • Online communities that are managed and developed entirely in-house with a focus on improving participant engagement and with additional support for mobile participation.
  • Hybrid research, which uses 20 in-house moderators, along with marketing science professionals and global project managers, to facilitate qualitative and quantitative research seamlessly.

39. The Link Group

Founded: 1994 2019 U.S. revenue: $34.2 million Percent change from 2018: 23.9% 2019 non-U.S. revenue: $0.3 million Percent from outside U.S.: 0.9% 2019 worldwide revenue: $34.5 million U.S. employees: 85

The Link Group executes research for Fortune 500 firms in the healthcare, retail, CPG and finance industries across both qualitative and quantitative methodologies and around the globe. TLG attributes its success to its core business philosophy: smarter research and better service. Its commitment to smarter research has allowed the company to take a creative, custom approach to its clients’ business needs that results in actionable and insightful reports. TLG delivers better service by maintaining a consistent research team across projects, allowing the team to anticipate and respond to client needs. This business philosophy has resulted in 99% of revenue coming from repeat clients.

This past year, TLG has continued to hone its research approaches to help elevate traditional research methods. For its messaging and positioning work, TLG developed a framework that triangulates quantitative survey data to determine how well messaging concepts will activate, communicate and engage the customer. In its segmentation studies, TLG blends science and art to create models that align with the client’s brand strategic vision by creating differences that are meaningful and actionable from a marketing perspective. TLG has leveraged its knowledge of behavioral economics to develop a validated, proprietary quantitative methodology—LinkEQ—that allows the company to reveal latent emotional associations.

Founded: 1983 2019 U.S. revenue: $34.3 million Percent change from 2018: -1.2% 2019 non-U.S. revenue: $1.2 million Percent from outside U.S.: 3.4% 2019 worldwide revenue: $35.5 million U.S. employees: 233

SSRS is a full-service market and survey research firm led by a core of dedicated professionals with advanced degrees in the social sciences. 

SSRS surveys support numerous media and academic partners looking to report on public attitudes and beliefs about a wide range of salient issues such as elections and public policy. SSRS is the polling partner for CNN, and conducts public opinion polling for ABC News, The Washington Post, Politico and CBS News. 

Beyond national polls, SSRS regularly conducts research at a state level, and among subpopulations such as Latinos and political partisans, and specializes in reaching hard-to-reach and low-incidence populations. SSRS has extensive experience in public policy, public affairs and health policy research. Since the Affordable Care Act was signed into law, SSRS has completed numerous studies surrounding its implementation and assessing Americans’ attitudes and experiences with the law. 

Since 2016, SSRS conducts the monthly Kaiser Family Foundation Health Tracking Poll. SSRS is well-known for its weekly telephone Omnibus poll. The firm also offers the SSRS Opinion Panel, which allows clients to conduct probabilistic surveys quickly at low cost. The SSRS/Luker on Trends Sports Poll is the first and longest-running tracking study focusing on sports in the U.S. 

37. BVA Group **

Founded: 1970 2019 U.S. revenue: $36 million Percent change from 2018: 2.6% 2019 non-U.S. revenue: $147 million Percent from outside U.S.: 80.3% 2019 worldwide revenue: $183 million U.S. employees: 120

BVA Group is a fast-growing research and consulting firm, an expert in behavioral science, ranked in the top 20 worldwide agencies. BVA brings data to life and converts deep understanding of customers and citizens into behavior change strategies. BVA operates both for public and private clients with methodologies fueled by data science and behavioral science. 

Its FMCG specialist—PRS IN VIVO—is a global leader in packaging and shopper research. PRS IN VIVO helps consumer marketers to succeed through: 

  • In-store and online studies to better understand shopper behavior, in both physical and e-commerce shopping contexts.
  • Qualitative studies to develop, screen and refine new product, packaging and merchandising concepts.
  • Quantitative studies to pre-test and quantify new packaging, merchandising and display systems (for physical stores and e-commerce).
  • Volume forecasting and product testing for both innovations and brand restages.
  • “Nudge” initiatives to facilitate behavioral change, create new consumer habits and drive category growth. 

BVA Group is a European leader in customer experience research. More than 100 leading brands use BVA’s behavioral insights to provide seamless shopper journeys and design successful new products and services, including solutions from its multi-awarded Global Nudge-Unit.

36. radius | illumination

Founded: 1960 2019 U.S. revenue: $42 million Percent change from 2018: — 2019 non-U.S. revenue: $1 million Percent from outside U.S.: 2.3% 2019 worldwide revenue: $43 million U.S. employees: 127

Radius│illumination is the product of a merger between Radius Global Market Research and Illumination Research in 2018. Together, it’s one of the largest independent custom insights providers in the world. Its focus is on guiding brands at critical points along their growth journey, tackling issues such as identifying compelling innovations, creating relevant customer segmentations and developing strategies for deeper loyalty and engagement.

Radius | illumination partners with Fortune 500 leaders as well as challenger, disruptor and emerging brands in the U.S., Europe, Asia and the Middle East. Its top sectors include financial services, personal care, healthcare and pharmaceuticals, technology, home improvement and durables, media and entertainment, packaged foods, beverage, retail and transportation.

Its 2020 initiatives to fuel brand growth for its clients include:

  • Provide agile and robust solutions such as InnovationSprint to accelerate new product and service development.
  • Increase its information design capabilities so clients can easily take action on the results.
  • Focus on driving deeper insights by combining its advanced analytics strength with immersive customer understanding in its designs.
  • Expand solutions through the integration of new technologies and behavioral approaches.

35. Market Force **

Founded: 2005 2019 U.S. revenue: $50 million Percent change from 2018: 2% 2019 non-U.S. revenue: $7 million Percent from outside U.S.: 12.3% 2019 worldwide revenue: $57 million U.S. employees: 375

Market Force Information provides location-level customer experience management solutions to protect clients’ brand reputation, delight their customers and make them more money. 

Market Force operates at scale across the globe. Each month, the company:

  • Completes more than 100,000 mystery shops.
  • Collects, processes and analyzes millions of employee and customer experience surveys.
  • Manages more than 100,000 inbound calls to its contact center.
  • Hosts more than 1 million user logins on its KnowledgeForce reporting platform.

Market Force’s multi-location solutions provide a robust framework for measuring and improving operational excellence, customer experience and financial KPIs. Measurement channels include mystery shopping, customer experience surveys, contact center calls, social media and employee engagement surveys via the KnowledgeForce technology platform and Eyes:On mobile app. Market Force employs predictive analytics to determine what matters most and the ROI for investing in improvements. The firm takes a dual-headed approach to market research services (e.g., customer segmentation, attitude trial and usage studies and custom research projects) and strategic advisory services to design and implement effective measurement systems and improve performance.

Founded: 1991 2019 U.S. revenue: $52 million Percent change from 2018: 4% 2019 non-U.S. revenue: $6 million Percent from outside U.S.: 10.3% 2019 worldwide revenue: $58 million U.S. employees: 400

As a leading customer experience management firm, SMG helps clients get smarter about their customers and employees to drive changes that boost customer loyalty and improve business performance. SMG combines technology and services to collect, analyze and share feedback and behavioral data, so it’s easier for clients to deliver and activate customer insights across their enterprise.

SMG partners with more than 350 brands around the globe to create better customer and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster and outperform competitors. SMG is a technology-enabled research firm with a global footprint—evaluating more than 150 million surveys annually, in 50 languages across 125 countries. 

Strategic solutions include omniCXTM, Brand Research and Employee Engagement. SMG’s omniCX solution uses multiple research methodologies in capturing solicited and unsolicited consumer feedback across in-store, online, contact center and social channels. Results are aggregated and reported via smg360TM—a real-time, role-based reporting platform providing access to all customer and related data. 

SMG’s research professionals partner with clients to derive business-changing insights. Within Brand Research, SMG offers traditional brand tracking as well as access to dynamic customer and competitor data through market intelligence tool BrandGeek. Fueled by SurveyMini—SMG’s location-based mobile research app—BrandGeek contains consumer feedback and behavioral data relating to more than 4,500 brands across more than 500,000 locations.

33. Hanover Research

Founded: 2003 2019 U.S. revenue: $52.7 million Percent change from 2018: 14.1% 2019 non-U.S. revenue: $2.6 million Percent from outside U.S.: 4.7% 2019 worldwide revenue: $55.3 million U.S. employees: 358

Hanover Research is a brain trust designed to level the information playing field. Hanover is made up of hundreds of researchers who support thousands of organizational decisions every year. One of the industry’s fastest-growing companies, Hanover attributes this market success to its unique positioning as the only firm that provides tailored research through an annual, fixed-fee model. 

Hanover serves more than 1,000 organizations and companies worldwide from established global organizations, to emerging companies to educational institutions. Hanover’s research informs decisions at any level and across any department capitalizing on the exposure to myriad industries and challenges. 

Founded in 2003, Hanover operates on an annual fixed-fee model, and partnership provides its clients with access to a team of high-caliber researchers, survey experts, analysts and statisticians with diverse skills in market research, information services and analytics. There is no limit on the type of challenge that can be asked for on the quantitative and qualitative approaches Hanover uses to deliver solutions—most of which are very difficult to replicate internally.

Hanover’s custom research services include:

  • Secondary research: market segmentation and evaluation; labor and demographic trends and forecasts; vendor and product reviews; best practices reports. 
  • Survey: survey design, administration and analysis; open-ended response coding. 
  • Qualitative primary research: focus group design and administration; in-depth interview design, outreach, administration and analysis. 
  • Data analysis: data segmentation and mining; conjoint analysis; linear regression; descriptive and predictive analytics; data forecasting and modeling. 

32. Directions Research

Founded: 1988 2019 U.S. revenue: $54.2 million Percent change from 2018: 17.8% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $54.2 million U.S. employees: 181

Independently recognized as one of the leading business decision insight firms in the nation, Directions Research combines a highly experienced staff with a unique mix of innovative and proven approaches to answer pressing business issues. Directions and SEEK routinely combine primary and connected data from multiple sources to create holistic and actionable analytic stories for their clients. Through digital dashboards, infographics, written reports and other unique visualizations, the firm communicates its knowledge in a manner that is right for today’s leaders. 

Directions and SEEK excel in innovation, optimization, customer and brand experience, brand strategy, strategic business intelligence and visualization across a wide range of industries. The firm offers B2C and B2B services globally, surveying audiences using a broad selection of data collection techniques and combining those insights with existing client knowledge. Directions’ and SEEK’s staff have an excellent mix of client- and supplier-side experience. The organization allows senior researchers to work with clients on a day-to-day basis.

SEEK (acquired in 2018) is a qualitative insight and innovation consultancy, operating as an independent but connected division of Directions. SEEK empathically connects brands with the humans they serve, transforming the brand-to-consumer relationship into a human-to-human one. The SEEK approach builds brand advocacy for clients with the human-centric approach to innovation, activating empathy as an innate problem-solving capability.

31. Fors Marsh Group (FMG) *

Founded: 2002 2019 U.S. revenue: $57.5 million Percent change from 2018: 22.1% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $57.5 million U.S. employees: 263

FMG applies behavioral and data science to improve organizational processes, business solutions and customer experiences. This work is conducted within seven core U.S. markets: health, defense, technology, finance, homeland security, policy and consumer. 

FMG’s work for its clients wins industry and federal awards. FMG has been named as a top market research company by GreenBook and the American Advertising Federation and has been named to the American Marketing Association’s list of top market research companies in the U.S. for five consecutive years. FMG was also a finalist for the American Council for Technology and Industry Advisory Council’s Igniting Innovation 2018 award for creating an innovative e-learning program that improved program awareness and usability for the General Services Administration’s Center for Acquisition Professional Excellence. 

For 2019 and beyond, FMG is focused on continuing this momentum and expanding in important areas. In its human capital practice, FMG is furthering its work in the cybersecurity industry to help the Department of Defense attract top cyber talent and to protect the nation’s infrastructure. FMG is also expanding its efforts in public service recruiting through new partnerships with the U.S. Army, U.S. National Guard and AmeriCorps. The company is proud that its partnership with these institutions will help shape the future of the U.S. For its health division, FMG is leveraging its deep experience in health communications to fight the opioid crisis by reducing stigma and removing barriers that victims face in receiving help—potentially one of the biggest challenges facing America today. 

mine carts

30. National Research Group (NRG) **

Founded: 1978 2019 U.S. revenue: $59 million Percent change from 2018: 1.7% 2019 non-U.S. revenue: $4 million Percent from outside U.S.: 6.3% 2019 worldwide revenue: $63 million U.S. employees: 200

National Research Group, acquired by Stagwell Media from Nielsen in 2015, is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to NRG for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers bold insights for storytellers everywhere. 

Some agencies specialize in qual, others focus on quant—but NRG connects the two disciplines with hybrid teams expert in both modalities. The company is a one-stop, custom consultancy that tailors its approach to solve clients’ biggest challenges. 

The foundation of NRG’s qualitative work is a team of passionate, subject matter experts who connect deeply with consumers in any environment. NRG uses qual to discover the subconscious drivers that fuel our quantitative truths. Its quantitative work is anchored in sophisticated techniques with a focus on agility, creativity and rigor. NRG is method-agnostic and works collaboratively with its clients to solve complex problems in a simple way.

29. Cello Health * **

Founded: 2004 2019 U.S. revenue: $64.5 million Percent change from 2018: 23.3% 2019 non-U.S. revenue: $58.5 million Percent from outside U.S.: 47.6% 2019 worldwide revenue: $123 million U.S. employees: 260

Cello Health consists of four global capabilities that enable the company to offer best-in-class services and an integrated partnership approach to its clients. This unique mix of capabilities, combined with its collaborative approach, results in a unique fusion of expertise, providing powerful advisory and implementation solutions.

  • Cello Health Insight is a global marketing research company, providing business intelligence to the healthcare and pharmaceutical sectors. Cello Health Insight specializes in getting to the heart of its clients’ questions, using a large pool of creative and academic resources and providing design of materials and deliverables through a hand-picked project team—selected to best meet the needs of each individual project.
  • Cello Health Consulting is the strategic consulting arm of Cello Health, focused on delivering business results by unlocking the potential within organizations, people, assets and brands. Cello Health Consulting works alongside clients to create practical solutions that ensure buy-in and build relationships. 
  • Cello Health Communications combines science, strategy and creativity to unlock the potential of brands and assets. Its services underpin differentiated positioning and deliver brand optimization, focusing on multiple areas of development and launch, through commercial maturity.
  • Cello Signal is a full-service digital capability bringing impactful messages alive in communications campaigns, content and film.

28. Macromill Group **

Founded: 2000 2019 U.S. revenue: $68.5 million Percent change from 2018: 2.2% 2019 non-U.S. revenue: $260 million Percent from outside U.S.: 79.1% 2019 worldwide revenue: $328.5 million U.S. employees: 275

Macromill Group is a rapidly growing global market research and digital marketing solutions provider bringing together the collective power of its specialist companies to provide innovative data and insights that drive clients’ smarter decisions. Macromill’s industry-leading digital research solutions deliver rapid and cost-effective solutions to the challenges businesses face today. 

The group’s leading business units are Macromill and MetrixLab. Macromill stands at the forefront of innovation, delivering unique marketing solutions. It offers exclusive access to the highest-quality online panels with more than 2 million members. Using its self-developed platform AIRs, Macromill provides full-service online research including automated survey creation and completion, data tabulation and analysis. Today, its business portfolio includes services such as offline quantitative research, mobile research, point-of-service database research (QPR), digital marketing (Accessmill), a DIY survey platform (Questant) and more. 

Metrixlab turns data from online surveys, social media, mobile devices and enterprise systems into valuable business information and actionable consumer insights. This helps leading companies drive product innovation, brand engagement and customer value. Owned and group panels provide expansive access to global respondents in mature and emerging markets. Its teams deliver strategic and tactical decision support by pushing the boundaries of data analysis innovation, combining cutting-edge technology with data science and proven marketing research methodologies. Clients across the globe rely on the company’s hyper-efficient data and insights ecosystem to deliver fast and affordable results.

27. C Space **

Founded: 1999 2019 U.S. revenue: $70 million Percent change from 2018: 2.9% 2019 non-U.S. revenue: $18 million Percent from outside U.S.: 20.5% 2019 worldwide revenue: $88 million U.S. employees: 354

C Space, part of the Interbrand Group, is a global customer agency that marries art and science to create rapid customer insight and business change. 

C Space works with some of the world’s best-known brands—such as Walmart, Samsung, IKEA and more—to build customers into the ways companies work and deliver on customer-inspired growth. By building real, ongoing relationships with customers—online and in-person—brands can stay relevant, deliver superior experiences, launch successful products and build loyalty. Through its “customer as a service” approach of research, consulting and communications, C Space helps businesses minimize risk and maximize growth.

The company integrates customers into the ways its clients work. By bringing stakeholders together around the customer, C Space’s clients create greater clarity and alignment in the actions that will most effectively drive customer growth.

C Space’s customized programs are tailored based on specific business needs and include private online communities, immersive storytelling, data and analytics, activation events, innovation projects and business consulting. C Space continues to invest in its people, existing capabilities like data and analytics, as well as new initiatives.

26. Engine Insights**

Founded: 2004 2019 U.S. revenue: $71 million Percent change from 2018: 4.4% 2019 non-U.S. revenue: $44 million Percent from outside U.S.: 38.3% 2019 worldwide revenue: $115 million U.S. employees: 240

Engine is a new kind of data-driven marketing solutions company. Powered by data, driven by results and guided by people, Engine helps its clients make connections that count—leading to bottom-line growth, an inspired workplace and business transformation. 

Engine Insights (formerly ORC International) connects traditional market research with cutting-edge products to deliver clients a 360-degree view of their customers, employees and markets. Engine’s extended suite of solutions and products are designed to support business growth, from helping clients understand and outperform the competition to operationalizing both survey and behavioral data to identify, attract, engage and retain their audiences.

Engine Insights’ client services and products include custom research and omnibus surveys; customer experience, customer retention and brand engagement studies; and data management and data analytics. 

These services help clients:

  • Think beyond products and services to drive business revenue.
  • Use insights to inform more relevant messaging and creative.
  • Get a complete 360-degree view of their customers.
  • Segment audiences for better targeting.
  • Develop the perfect product and take it to market.
  • Create unique experiences that engage their customers and keep them loyal for a lifetime.
  • Build an internal culture that attracts, retains and engages the best talent.

Founded: 1931 2019 U.S. revenue: $71.1 million Percent change from 2018: 9% 2019 non-U.S. revenue: $6.9 million Percent from outside U.S.: 8.8% 2019 worldwide revenue: $78 million U.S. employees: 253

Since 1931, Burke has consistently redefined expectations in the marketing research industry. From segmentation to customer engagement programs, product innovation and brand tracking, Burke prides itself on designing and executing objectives-driven quantitative and qualitative research. Working across a variety of industries, Burke helps its clients gain actionable perspective on their most critical business challenges, providing a range of solutions from agile to integrated strategic decision support.

Today, Burke continues to push the boundaries of what marketing research can be, seamlessly uniting research, strategy and education. Backed by Seed Strategy—its strategic consulting subsidiary—Burke has the capabilities to support its clients throughout every phase of the product or service life cycle, with expertise in strategy, innovation, branding and marketing. In addition, Burke provides comprehensive training on research fundamentals and best practices through the Burke Institute—its dedicated education division and the industry’s leader in research and insights training. Wherever its clients find themselves on the path to success, Burke is uniquely equipped to help them move forward with clarity, confidence and purpose.

Continuing its long tradition of research innovation, Burke recently unveiled two new offerings: Geode|AI, an integrated insights system that analyzes multiple data sources to uncover patterns, relationships and critical insights that are often hidden; and Quantiment, a robust machine-learning solution that jointly extracts richer insights from structured and unstructured data.

24. YouGov *

Founded: 2000 2019 U.S. revenue: $76.8 million Percent change from 2018: 11.8% 2019 non-U.S. revenue: $107.5 million Percent from outside U.S.: 58.3% 2019 worldwide revenue: $184.3 million U.S. employees: 212

YouGov is a global provider of analysis and data generated by consumer panels in 42 markets. Its core offering of opinion data is derived from the proprietary YouGov Global Panel of more than 9 million people. The YouGov Global Panel provides the company with thousands of data points on consumer attitudes, opinions and behavior. YouGov captures these streams of data in the YouGov Cube, its unique connected data library that holds more than 10 years of historic single-source data. In 2019, YouGov panelists completed more than 25 million surveys.

YouGov’s data-led offering supports and improves a wide spectrum of marketing activities of a customer base, including media owners, brands and media agencies. YouGov works with some of the world’s most recognized brands.

Its syndicated data products include the daily brand perception tracker, YouGov BrandIndex and the media planning and segmentation tool YouGov Profiles. Its market-leading YouGov RealTime service provides a fast and cost-effective solution for reaching nationally representative and specialist samples. YouGov’s Custom Research division offers a wide range of quantitative and qualitative research, tailored by sector specialist teams to meet users’ specific requirements. YouGov data is delivered through Crunch, the most advanced analytics tool for research data, combining fast processing with drag-and-drop simplicity. YouGov has a strong record for data accuracy and innovation. 

23. Phoenix Marketing International

Founded: 1999 2019 U.S. revenue: $77 million Percent change from 2018: -3.8% 2019 non-U.S. revenue: $4.5 million Percent from outside U.S.: 5.5% 2019 worldwide revenue: $81.5 million U.S. employees: 343

Global advertising and brand specialist Phoenix Marketing International operates in all major industries, utilizing modern technology, innovative research techniques and customized approaches to help clients elevate their brand, refine their communications and optimize their customer experience. 

With the launch of Phoenix’s AdPi Brand Effect Platform, clients now have access to continuous advertising measurement and performance improvement insights through a single platform, providing the ability to analyze their campaigns at any stage in the advertising life cycle, and the flexibility to draw upon each piece as needed. Through more than 20 years of experience and testing thousands of ads per month, Phoenix developed 19 category-specific ad measurement models that uncover the drivers and creative attributes that explain the “whys” behind an ad’s creative performance, with forward-looking estimates for ad memorability and brand linkage.

Phoenix continues to evolve its CX solution, launching Competitive Customer Experience, a measurement of how consumers perceive their overall experience with a brand, including key touchpoints along the journey. Grounding recent experiences with a client’s brand, competitor brands and non-categorical benchmarking, Phoenix is able to evaluate brand opinion, understand what drives great CX outside of the category, focus on emotional drivers of brand CX, and provide an external view of culture, consistency and brand promises.

22. Concentrix **

Founded: 1983 2019 U.S. revenue: $95 million Percent change from 2018: 11.8% 2019 non-U.S. revenue: $130 million Percent from outside U.S.: 57.8% 2019 worldwide revenue: $225 million U.S. employees: 253

Concentrix is a wholly owned subsidiary of SYNNEX Corp., specializing in technology-enabled customer engagement and improving business performance for clients around the world. With more than 225,000 staff in more than 40 countries, Concentrix provides services to clients in 10 industry verticals: automotive, banking and financial services, insurance, healthcare, technology, consumer electronics, media and communications, retail and e-commerce, travel and transportation, energy and the public sector. 

The Concentrix Voice of the Customer solution combines technology with experience management services provided by its in-house team of hundreds of CX professionals. 

Powered by analytic tools and artificial intelligence, its customer feedback platform ConcentrixCX helps companies listen, analyze and act on omnichannel customer feedback at any point in the customer journey, at scale. Features include data capture and integration, real-time reporting and analytics, and coaching and employee engagement tools. Concentrix continues to invest in enhanced platform functionality—for example, multi-source data expansion of its proprietary text analytics engine, including structured and unstructured customer feedback sources such as surveys, social, messaging, complaints and email. New digital data collection capabilities include a conversational feedback bot and embedded micro-journey surveys. 

Concentrix experience management services range from program management to strategic advisory services and are custom tailored to free clients’ internal teams to focus on transformational impact. Its CX experts specialize in quantitative and qualitative techniques, delivering data-driven insights through solutions such as survey design, relational loyalty research, CX journey analytics, digital channel optimization, customer segmentation, customer effort assessment and integrated CX analytics.

21. Escalent

Founded: 1975 2019 U.S. revenue: $97.1 million Percent change from 2018: -3.4% 2019 non-U.S. revenue: $5.5 million Percent from outside U.S.: 5.4% 2019 worldwide revenue: $102.6 million U.S. employees: 352

Escalent is a human behavior and analytics firm specializing in industries facing disruption. The company transforms data and insights into an understanding of what drives human behavior, and it helps businesses turn those drivers into actions that build brands, enhance customer experiences and inspire product innovation. 

Escalent specializes in automotive and mobility, consumer and retail, energy, financial services, health, technology and telecommunications. Focusing on select industries allows Escalent to function as a trusted business partner who knows the challenges its clients face and understands how to engage their most valuable audiences. 

Escalent has three centers of excellence: Qualitative Research combines emerging technologies, anthropology and ethnography to tap into human insights that reveal real needs and potential; Marketing & Data Sciences combine survey, behavioral, transactional and third-party data to solve tough research challenges; and Insight Communities provides private, online platforms for brands to engage with groups of stakeholders to quickly and easily draw insights.

market research reports providers

20. dunnhumby **

Founded: 2001 2019 U.S. revenue: $100 million Percent change from 2018: -3.8% 2019 non-U.S. revenue: $335 million Percent from outside U.S.: 77% 2019 worldwide revenue: $435 million U.S. employees: 230

Dunnhumby is a customer science company that analyzes data and applies insights for almost 1 billion shoppers across the globe to create personalized customer experiences in digital, mobile and retail environments. Its strategic process, proprietary insights and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. Dunnhumby uses data and science to understand customers, then applies that insight to create personalized experiences that build lasting emotional connections with retailers and brands. It’s a strategy that demonstrates when companies know and treat their customers better than the competition, they earn more than their loyalty—they earn a competitive advantage.

Dunnhumby was established in the U.S. to help retailers and manufacturers put the customer at the heart of their business decisions. Analyzing data from millions of customers across the country, dunnhumby enables clients to use this insight to deliver a better shopping experiences and more relevant marketing to their customers.

By putting best customers at the center of every decision, dunnhumby’s approach delivers measurable value, competitive edge and even more customer data to fuel ongoing optimization, setting clients up for long-term success.

Dunnhumby serves a prestigious list of retailers and manufacturers in grocery, consumer goods, health, beauty, personal care, food service, apparel and advertising, among others. Clients include Tesco, Procter & Gamble, Coca-Cola, Macy’s and PepsiCo.

19. Informa Financial Intelligence**

Founded: 2016 2019 U.S. revenue: $107 million Percent change from 2018: 1.9% 2019 non-U.S. revenue: $36 million Percent from outside U.S.: 25.2% 2019 worldwide revenue: $143 million U.S. employees: 500

Informa Financial Intelligence is a leading provider of business intelligence, market research and expert analysis to the financial industry. The world’s top global financial institutions and banks look to Informa Financial Intelligence for its authority, precision and forward-focused analysis. 

Informa Financial Intelligence consists of key research, analysis and industry experts, such as Informa Research Services, EPFR Global, Informa Global Markets, iMoneyNet, Informa Investment Solutions, eBenchmarkers and Mapa Research.

Informa Financial Intelligence provides fund and wealth managers, traders, insurers, analysts, and investment and retail bankers with the intelligent advantage to make informed decisions, understand past trends, forecast future performance, drive profitability and increase returns.

Because of their strong background in the financial industry, the research teams of Informa Financial Intelligence are highly qualified to help financial institutions with their market research needs. Informa’s researchers are experts in benchmarking studies, competitive intelligence, new product development and usability testing, customer and member satisfaction and loyalty research, brand and advertising awareness research, and mystery shopping services for sales and service quality evaluation, legal and match pair testing, compliance, discrimination and misleading sales practices testing. Informa is considered a leader in the use of market research to limit the risk associated with allegations of discrimination, UDAAP (unfair, deceptive, or abusive acts or practices), predatory lending and misleading sales practices.

18. NRC Health

Founded: 1991 2019 U.S. revenue: $113 million Percent change from 2018: 10.8% 2019 non-U.S. revenue: $3.6 million Percent from outside U.S.: 3.1% 2019 worldwide revenue: $128 million U.S. employees: 448

NRC Health (formerly National Research Corp.) has helped healthcare organizations illuminate and improve the moments that matter to patients, residents, physicians, nurses and staff for more than 38 years. The company offers performance measurement and improvement services to hospitals, healthcare systems, physicians, health plans, senior care organizations, home health agencies and other healthcare organizations. 

NRC Health solutions help organizations stay at the forefront of healthcare by understanding the totality of healthcare consumer and staff experiences. Primary solutions include: 

  • Experience solutions capture personal experiences, while delivering insights to power a new benchmark: n=1. Developing a longitudinal profile of customers’ healthcare wants and needs allows for organizational improvement, increased provider and staff engagement, loyal relationships and personal well-being. 
  • The Loyalty Index, composed of seven aspects that combine to provide a 360-degree view of healthcare consumer loyalty—a single, trackable metric to identify emerging trends in consumer behavior and benchmark against peers. 
  • Market Insights is a large U.S. consumer database that gives partners access to the opinions of 310,000 healthcare consumers in 300 markets, and access to resources to better understand target audiences and gauge consumer response to communications.
  • The Transparency solution calculates star ratings from existing patient, resident and family survey data, and publishes those ratings to organizations’ websites. 
  • The Governance Institute supports the efforts of healthcare boards across the nation—to lead stronger organizations and build healthier communities. NRC Health partners with organizations to improve governance efficiency and effective decision-making by providing trusted, independent information, tools and resources to board members, executives and physician leaders. 

17. MaritzCX **

Founded: 1973 2019 U.S. revenue: $118 million Percent change from 2018: — 2019 non-U.S. revenue: $44 million Percent from outside U.S.: 27.2% 2019 worldwide revenue: $162 million U.S. employees: 600

MaritzCX is a software and research company that focuses on customer experience management for big business. The company offers a unique combination of award-winning CX software, industry-leading data and research science, deep vertical market expertise and managed program services. MaritzCX provides a full-service professional CX approach designed to continuously improve the customer experience across an enterprise’s customers, employees, prospects and partners. 

MaritzCX’s research insights include its leading CXStandards competitive benchmarking research that delivers quarterly benchmarks for 55 CX categories across 16 industries. Its CXEvolution study of more than 10,000 practitioners’ feedback informed large enterprises of their CX gaps. 

The company’s focus is to leverage the MaritzCX platform, its industry-leading studies and research services to drive more meaningful experiences between its clients and their customers by adding product and research services and continued thought leadership in the CX market. In addition, MaritzCX has received CMS-certification for HCAHPS surveys, becoming the industry’s first CX platform company to offer an inclusive CX-based patient experience platform.

MaritzCX specializes in solutions for key industries, including automotive, financial services, retail, technology, B2B and more. Its global reach includes more than 900 full-time employees and 800-plus part-time or contract employees in 19 offices around the world. MaritzCX provides solutions to more than 500 clients and 1.6 million users who speak 72 languages in 100 countries. MaritzCX is committed to being its clients’ customer experience research partners.

In March 2020, InMoment acquired MaritzCX.

16. DRG (Decision Resources Group) **

Founded: 1990 2019 U.S. revenue: $140 million Percent change from 2018: 2.2% 2019 non-U.S. revenue: $53 million Percent from outside U.S.: 27.5% 2019 worldwide revenue: $193 million U.S. employees: 399

DRG, the Health Science & Analytics Division of Piramal Enterprises, is a global information and technology services company that provides proprietary data and solutions to the healthcare industry. DRG has brought together best-in-class companies to provide end-to-end solutions to complex challenges in healthcare. DRG reframes these challenges, enabling its customers to see the opportunities. Pharmaceutical, biotechnology, medical technology and managed care companies rely on this analysis and data to make informed decisions critical to their success.

Framing the current status and future trends in target healthcare markets using data, primary research and secondary research is a core competency of DRG. Product offerings include high‐value analytics, syndicated research, proprietary databases, decision support tools and advisory services.

DRG has a number of key specialties, including syndicated research focused on new therapeutic opportunities; portfolio planning, changing industry dynamics and global treatment patterns; insights and data on physician and consumer healthcare e‐marketing; and proprietary databases and analytics covering more than 90% of the U.S. managed care markets. 

15. Wood Mackenzie **

Founded: 1973 2019 U.S. revenue: $150 million Percent change from 2018: 3.4% 2019 non-U.S. revenue: $335 million Percent from outside U.S.: 69.1% 2019 worldwide revenue: $485 million U.S. employees: 337

Wood Mackenzie, a Verisk business, is a leading research and consultancy business for the global energy, chemicals, metals and mining industries. Wood Mackenzie launched in 1923 as a small, relatively unknown, Edinburgh, Scotland-based stockbroker. By the 1970s, it had become one of the top three stockbrokers in the UK, renowned for the quality of its equity research. 

Its success has always been underpinned by the clear and simple principle of providing trusted research and advice that would make a difference to clients. This was true when the first oil report was published by its equity analysts in 1973 and remains just as relevant to it today. So much so that, over the past four decades, Wood Mackenzie has drawn upon its heritage to create a global research and consultancy business that has grown alongside the needs of its clients. 

Having cultivated deep expertise in upstream oil and gas, Wood Mackenzie has carefully broadened its focus to deliver the same level of detailed insight for every interconnected sector of the energy, chemicals, metals and mining industries it now serves around the world. But heritage is more than just history. Its expert analysts and consultants have connected the company to some of the most significant events of our time—creating insight for governments, boards and CEOs who have helped shape the future direction of the world’s natural resources industries and their impact on society. 

14. Material *

Founded: 1973 2019 U.S. revenue: $166.7 million Percent change from 2018: 0.3% 2019 non-U.S. revenue: $57.9 million Percent from outside U.S.: 25.8% 2019 worldwide revenue: $224.6 million U.S. employees: 1,038

In 2019, Material (under the name LRW Group) acquired five companies: Killer Visual Strategies, an award-winning visual communication agency based in Seattle; Greenberg Strategy, a Bay Area research and strategy consultancy with a strong presence in the tech community; Karma Agency, a strategic communications firm based in Philadelphia; Salt Branding, a Bay Area consultancy; and T3, an Austin, Texas-based digital marketing agency. This year, Material is taking steps to unify these companies under one brand, integrating their services and building a collaboration that will provide seamless, end-to-end marketing solutions for clients. This year, LRW Group rebranded as Material, formally integrating 10 companies into one modern, unified offering.

Material is a radical collaboration of the top research and analytics firms seamlessly paired with the most creative and strategic marketing agencies, all with the shared mission of igniting growth for the world’s top B2B and B2C brands, from Fortune 500 companies to disruptive start-ups. Material offers a full range of marketing services—from data analytics and insights, to consulting and strategy development, to customer experience programs and creative executions. Material employs a roster of 1,200 strategists, creators, technologists, designers, researchers and storytellers that work side-by-side with clients to solve modern-day problems, build customer loyalty and make an impact on the world around us.

Founded: 1969 2019 U.S. revenue: $173.7 million Percent change from 2018: 0.5% 2019 non-U.S. revenue: $52.6 million Percent from outside U.S.: 23.2% 2019 worldwide revenue: $226.3 million U.S. employees: 5,311

ICF is a global consulting services provider with more than 7,000 professionals focused on making big things possible for its commercial and government clients in the U.S., Europe and Asia. 

Clients work with ICF on issues that matter profoundly to their success, whether it’s a product or program that matters to the business or a social issue or policy that matters to the world. ICF offers comprehensive survey research services that empower clients to gain valuable and actionable insights on issues that matter. 

For more than 40 years, ICF has demonstrated design, methodological and statistical knowledge through the implementation of large and complex survey research projects. Its clients consist of U.S. federal, state and local agencies, universities, nonprofits and commercial organizations. 

Its survey research services include: 

  • Analyzing, reporting and presenting findings.
  • Conducting surveys through a variety of data collection methods. 
  • Designing samples, data collection protocols and instruments.
  • Protecting all processes and data through quality assurance and system security.

ICF recently completed the installation of a state-of-the-art, fully integrated and security-enhanced data collection system, allowing the company to securely and most efficiently collect survey research data across all modes. ICF continues to be dedicated to solving the world’s most complex challenges and tackle problems with ingenuity on issues that matter profoundly to its clients.

12. J.D. Power **

Founded: 1968 2019 U.S. revenue: $217 million Percent change from 2018: 3.3% 2019 non-U.S. revenue: $113 million Percent from outside U.S.: 34.2% 2019 worldwide revenue: $330 million U.S. employees: 744

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. J.D. Power offers market research, forecasting, consulting, training and consumer surveys of product and service quality, customer satisfaction and buyer behavior. The company’s independent industry benchmark studies, innovative data and analytics products, and customized advisory services provide insights and help companies improve quality, engagement and business performance.

Annual syndicated studies are based on survey responses from millions of consumers and business customers worldwide. The firm does not review, judge or test products and services for its syndicated studies. It relies on the opinions and perspectives of consumers who have used the products and services being rated. 

J.D. Power is most often recognized for its work in the automotive industry, where its metrics have become the industry standard for measuring product quality and customer satisfaction. A team of associates worldwide conducts quality and customer satisfaction research across industries including automotive, financial services, insurance, telecommunications, travel, healthcare utilities and consumer electronics. 

11. Forrester Research Services **

Founded: 1983 2019 U.S. revenue: $233.7 million Percent change from 2018: 32.9% 2019 non-U.S. revenue: $65 million Percent from outside U.S.: 21.8% 2019 worldwide revenue: $298.7 million U.S. employees: 525

Forrester Research Services is the research component of Forrester, one of the most influential research and advisory firms in the world. Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth. Its unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of its most innovative clients. 

Forrester’s research offerings consist of a library of cross-linked documents that interconnect its playbooks, reports, data, product rankings, best practices, evaluation tools and research archives. Research access is provided through role-based websites that facilitate client access to research and tools that are most relevant to their professional roles, including community tools that allow interaction between and among clients and analysts.

Forrester’s research and decision tools enable clients to better anticipate and capitalize on the disruptive forces affecting their businesses and organizations, providing insights and frameworks to drive growth in a complex and dynamic market. 

gold bars

Founded: 1934 2019 U.S. revenue: $320 million Percent change from 2018: 3.2% 2019 non-U.S. revenue: $1,280 million Percent from outside U.S.: 80% 2019 worldwide revenue: $1,600 million U.S. employees: 860

GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media—now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from knowledge.” 

The increasing speed of product innovation, the rise of new channels and emerging customer needs are all part of business today. GfK’s clients are businesses around the globe. To make the best possible business decisions every day, they need more than purely descriptive data—they require actionable recommendations based on advanced analytics and powered by leading-edge technology. GfK is in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.

GfK’s industry focus provides its market researchers with a thorough understanding of business issues and questions specific to their concerns. Industries covered include automotive, consumer goods, fashion and lifestyle, media and entertainment, retail, technology, and travel and hospitality.

9. comScore * **

Founded: 1999 2019 U.S. revenue: $336.1 million Percent change from 2018: -6.5% 2019 non-U.S. revenue: $52.5 million Percent from outside U.S.: 13.5% 2019 worldwide revenue: $388.6 million U.S. employees: 870

ComScore is a global information and analytics company that measures advertising, content and the consumer audiences of each across media platforms. ComScore creates its products using a global data platform that combines information on digital platforms (smartphones, tablets and computers), television and movie screens with demographics and other descriptive information. 

ComScore has developed proprietary data science that enables measurement of person-level and household-level audiences, removing duplicated viewing across devices and over time. This combination of data and methods enables a common standard for buyers and sellers to transact on advertising. This helps companies across the media ecosystem better understand and monetize their audiences and develop marketing plans and products to more efficiently and effectively reach those audiences. ComScore’s ability to unify behavioral and other descriptive data enables it to provide audience ratings, advertising verification and granular consumer segments that describe hundreds of millions of consumers. 

ComScore offers several solutions to help advertisers maximize cross-platform marketing effectiveness—be it measuring brand impact, viewability or ad and audience delivery validation—as well as power cross-platform advertising for better targeting and stronger advertising ROI. ComScore Advanced Audience segments go beyond age and gender to help advertisers better target consumers based on lifestyles, behaviors, demographics and interests. ComScore pioneered this concept in digital, local and national TV. 

8. The NPD Group

Founded: 1966 2019 U.S. revenue: $339.5 million Percent change from 2018: 8.6% 2019 non-U.S. revenue: $104.5 million Percent from outside U.S.: 23.5% 2019 worldwide revenue: $444 million U.S. employees: 1,185

NPD’s global information and advisory services help the world’s leading brands achieve data-driven growth. NPD combines data, industry expertise and prescriptive analytics across more than 20 industries to help its clients measure markets, predict trends and improve performance.

NPD syndicated services include retail tracking, distributor tracking and consumer tracking. NPD offers weekly data, store-level enabled data for looking at geographies or custom store groupings and account-level information for participating retailers. Point-of-sale data is collected from more than 600,000 doors worldwide, plus e-commerce and mobile platforms. Consumer information is collected via online surveys and NPD’s Checkout service, which uses receipt harvesting to track and analyze purchasing and behavior. Prescriptive analytics include market forecasting, new product forecasting, pricing and promotion evaluation and segmentation. 

With deep expertise in more than 20 industries, NPD provides thought leadership to the C-suites of many of the world’s leading brands. Senior industry advisors are available for strategy sessions to guide long-range planning or address specific needs, such as preparing for earnings calls. Topics include industry and category performance, the state of retail and winning strategies of best-in-class companies.

7. Westat **

Founded: 1963 2019 U.S. revenue: $590 million Percent change from 2018: 3.5% 2019 non-U.S. revenue: $7 million Percent from outside U.S.: 1.2% 2019 worldwide revenue: $597 million U.S. employees: 1,900

Westat is a 100% employee-owned research and professional services company. Westat provides extensive survey design and operations capabilities in support of modern data collection from households, institutions, businesses and individuals. Westat applies multiple modes of data collection and survey management to achieve maximum response rates.

The company’s focus areas and capabilities include: 

  • Statistical analysis and methodological research in survey design, experiments and testing, data science and analytics, statistical disclosure control and qualitative research.
  • Program, process and outcome evaluation using diverse methodologies from design to implementation to guide each program to success.
  • Health research, including behavioral and mental health, clinical studies and clinical trials, public and international health, healthcare delivery, patient safety and health communications campaigns.
  • Social policy research and technical assistance for implementing innovative evaluation, quality improvement and service delivery systems.
  • Education programs for supporting teachers, conducting evaluations and providing technical assistance.
  • Transportation studies of travel behaviors, safety and human factors using advanced technologies such as instrumented vehicles and simulators, field observational studies, and online and mobile device-based surveys.

To support its research projects, Westat designs tailor-made approaches for clients as well as invests in many general and specialized IT technologies and products. Westat also provides licensing, training and support for Blaise, a major data collection software system produced by Statistics Netherlands and used internationally. 

Founded: 1975 2019 U.S. revenue: $682 million Percent change from 2018: 16.2% 2019 non-U.S. revenue: $1,685 million Percent from outside U.S.: 71.2% 2019 worldwide revenue: $2,367 million U.S. employees: 2,025

Ipsos, through its subsidiaries, engages in collecting, processing and delivering survey data for brands, companies and institutions primarily in Europe, the Middle East, Africa, the Americas and Asia Pacific. It explores market potential and market trends, tests products and advertising, helps clients build long-term relationships with customers, studies audiences and their perceptions of various media and measures public opinion trends. Ipsos offers advertising research services, including advertising tracking and brand equity evaluation services that help advertisers in the development, evaluation and improvement of their advertising efforts.

It also provides marketing research services that help clients to identify business opportunities and innovation platforms, develop strategies at point of sale, generate insights and ideas, develop and optimize their mix, and model and forecast sales volumes, as well as offers custom innovative products and solutions to address stakeholder experience and brand-building business goals.

In this unique year, Ipsos has remained strong and reaffirmed its ambition and sense of purpose to deliver reliable information for a true understanding of society, markets and people. Ipsos activates this vision for more than 5,000 customers through its presence in 90 markets both globally and locally. Ipsos covers the whole information production and analysis chain, from the collection of raw data to the activation of the insights. It has a solid tradition of innovation expressed by new methodological developments and continuously renewed product range.

5. Information Resources, Inc. (IRI) **

Founded: 1979 2019 U.S. revenue: $815 million Percent change from 2018: 1.9% 2019 non-U.S. revenue: $510 million Percent from outside U.S.: 38.5% 2019 worldwide revenue: $1,325 million U.S. employees: 3,639

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help consumer packaged goods, over-the-counter healthcare organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events—a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation—is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quest to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.

In 2019, IRI announced the integration of artificial intelligence and machine learning into its leading suite of analytics solutions, retained 100% of its major CPG clients and welcomed new strategic partnerships with top retailers in the U.S. IRI added several innovators to its leadership team while continuing to invest in its employees by providing ongoing training. 

4. Kantar **

Founded: 1993 2019 U.S. revenue: $950 million Percent change from 2018: 2.7% 2019 non-U.S. revenue: $2,900 million Percent from outside U.S.: 75.3% 2019 worldwide revenue: $3,850 million U.S. employees: 3,585

Kantar is one of the world’s largest data, insights and consulting companies, bringing together some of the world’s leading research, data and insights expertise. Kantar’s offer covers the breadth of techniques and technologies, from purchase and media data to predicting long-term trends; from neuroscience to exit polls; from large-scale quantitative studies to qualitative research, incorporating ethnography and semiotics. 

In April 2019, all services and offerings of the various Kantar companies were combined under the Kantar brand name. This operational change enables Kantar to build platforms and offers on a global scale and to remove barriers to collaboration and co-creation within the organization to better meet clients’ needs. 

As part of this branding strategy, Kantar launched several initiatives:

  • Kantar Marketplace, a global on-demand research and insights store.
  • Kantar’s new Brand Guidance System that intelligently integrates validated survey measures with social, search, sales media and behavioral data to provide actionable insights to optimize brand or campaign performance.
  • Integration of big data, artificial intelligence and analytical capabilities from across the company into one resource that unlocks deeper insights to fuel growth.

3. Gartner Research **

Founded: 1972 2019 U.S. revenue: $1,800 million Percent change from 2018: 4.7% 2019 non-U.S. revenue: $1,474.5 million Percent from outside U.S.: 45% 2019 worldwide revenue: $3,274.5 million U.S. employees: 4,500

Gartner Research delivers independent, objective advice to leaders across an enterprise through subscription services that include on-demand access to published research content, data and benchmarks, and direct access to a network of approximately 2,300 research experts located around the globe. Gartner Research is the fundamental building block for all Gartner products and services. It combines its proprietary research methodologies with extensive industry and academic relationships to create Gartner products and services that address each role across an enterprise. Gartner’s research agenda is defined by clients’ needs, focusing on the critical issues, opportunities and challenges they face every day. Its proprietary research content, presented in the form of reports, briefings, updates and related tools, is delivered directly to the client’s desktop via its website or product-specific portals.

Within the research segment, Global Technology Sales sells products and services to users and providers of technology, while Global Business Sales sells products and services to all other functional leaders, such as supply chain, marketing, human resources, finance, legal and sales. 

2. IQVIA * **

Founded: 2016 2019 U.S. revenue: $2,220 million Percent change from 2018: 8.6% 2019 non-U.S. revenue: $2,166 million Percent from outside U.S.: 49.4% 2019 worldwide revenue: $4,386 million U.S. employees: 6,000

IQVIA is a global provider of information, innovative technology solutions and contract research services focused on helping healthcare clients find better solutions for patients. Formed through the 2016 merger of Quintiles and IMS Health, IQVIA applies human data science—leveraging the analytic rigor and clarity of data science to the ever-expanding scope of human science—to enable companies to reimagine and develop new approaches to clinical development and commercialization, speed innovation and accelerate improvements in healthcare outcomes. 

IQVIA has three operating segments: Technology & Analytics Solutions, Research & Development Solutions and Contract Sales & Medical Solutions. Powered by the IQVIA CORE, IQVIA delivers unique and actionable insights at the intersection of large-scale analytics, transformative technology and extensive domain expertise, as well as execution capabilities to help biotech, medical device and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors and scientific advances, in an effort to advance their path toward cures.

IQVIA has one of the largest and most comprehensive collections of healthcare information in the world, which includes more than 800 million comprehensive, longitudinal, non-identified patient records spanning sales, prescription and promotional data, medical claims, electronic medical records, genomics and social media. Its scaled and growing information set contains more than 35 petabytes of proprietary data sourced from more than 150,000 data suppliers and covering more than 1 million data feeds globally. Based on this data, IQVIA delivers information and insights on more than 85% of the world’s pharmaceuticals, helping its clients run their organizations more efficiently and make better decisions to improve their clinical, commercial and financial performance. 

1. Nielsen **

Founded: 1923 2019 U.S. revenue: $3,875 million Percent change from 2018: 1.6% 2019 non-U.S. revenue: $2,623 million Percent from outside U.S.: 40.4% 2019 worldwide revenue: $6,498 million U.S. employees: 10,300

Nielsen is a global measurement and data analytics company that provides a complete and trusted view of consumers and markets worldwide. Nielsen is divided into two business units: Nielsen Global Media and Nielsen Global Connect. 

Nielsen Global Media provides media and advertising clients with unbiased and reliable metrics that create the shared understanding of the industry required for markets to function, enabling its clients to grow and succeed across the $600 billion global advertising market. Nielsen Global Media helps clients define exactly who they want to reach and optimize the outcomes they can achieve. The company’s cross-platform measurement strategy brings together the best of TV and digital measurement to ensure a more functional marketplace for the industry.

Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their businesses. Nielsen Global Connect provides data and builds tools that use predictive models to turn observations in the marketplace into business decisions and winning solutions. The business’ data and insights, combined with its open, cloud-native measurement and analytics platform that democratizes the power of data, continue to provide an essential foundation that makes markets possible in the rapidly evolving world of commerce. With Nielsen Global Connect’s set of guiding truths, businesses have the tools to create new opportunities.

* ‘% change’ calculation reflects adjustment of previously reported 2018 U.S. research revenue due to acquisition or divestiture activity or other business change during 2019.

** Some or all figures are not made available by this company so instead are based on research and estimation by the report author.

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Diane Bowers is a consultant to research and data analytics businesses and industry associations in the U.S. and internationally. She previously served as the president of CASRO, board chair of the Global Research Business Network, a board member of the Americas Research Industry Alliance and a board member of The Roper Center for Public Opinion Research at Cornell University. She is also a past president of the Market Research Council and the Research Industry Coalition, and a long-time member of American Association for Public Opinion Research, AMA and ESOMAR.

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Top 17 market research companies in the United States (US) 

5. pollfish, 6. ascendant consulting firm, 8. ready to launch research, 9. antedote, 10. b2b international, 13. nielsen, 15.  forrester research services, 16. momentive, 17. veridata insights.

Your company can’t navigate the constantly changing marketplace without understanding business landscapes, consumer needs, or buying habits. Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side. 

The right market research agencies, platforms and companies do more than just surveys to offer actionable insights so you can make smarter decisions for business growth. They make consumer research easy with strategic zero-party data collection, comprehensive data analysis, and intelligent insights. 

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Trustpilot relied on the Attest market analysis solution to research consumer attitudes among marketers and engage them in eight key markets. Here’s what they think about the value Attest brings.

We were thinking about how businesses could look within their reviews and understand what was important to their consumers, but we didn’t actually know what the most important things consumers cared about were. So we decided the best way to find out was just to ask consumers themselves. Gillian Harris , Global Marketing Program Manager, Trustpilot

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  • Creative testing: validates the creative impact of ad campaigns
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  • New product development: tests product ideas or marketing messages with your target market

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With Attest you get high-speed insights, so you can make informed decisions when they matter. And you get designated research advice from the experts in the Customer Research Team—they’re with you at every step of your research journey!

Bixa is a market research studio specializing in mobile youth research and custom UX research services. Their qualitative and qualitative research offerings are best for those trying to validate new markets, gather product feedback, or understand the target audience better. 

Bixa US market research company

They make marketing research a breeze by completing the entire cycle of participant recruitment to report delivery in three to four weeks. Besides conducting customer surveys, user testing, and mobile ethnography, Bixa also offers market research consulting for companies looking to jumpstart their product and marketing research.

Location: Alexandria, Virginia

Founded: 2012

Pricing: Available on request

  • In-depth interviews
  • Product research
  • Hyper-profitable targeting
  • Customer surveys
  • Usability testing
  • Website and app review
  • Team coaching

Suzy market research platform

Suzy is a leading qualitative market research software with iterative research capabilities. Its end-to-end consumer insights platform offers qualitative insights into complex research questions. The best part is that you can get real-time data from Suzy’s proprietary audience of one million consumers. On the other hand, Attest offers a larger audience in more countries, making it ideal for those with market research campaigns spanning the globe. In addition, Attest provides designated advice from experienced researchers for all customers.

Suzy offers qualitative research solutions such as product development, advertising, shopper and behavioral insights, and tracking and measurement. Industries ranging from finance to media use Suzy to improve business performance through qualitative studies.

Location: New York

Founded: 2017

  • Concept testing
  • Competitive analysis
  • Consumer profiling
  • Positioning strategy
  • Shopper and category insights
  • Tracking research services
  • UX design research

Remesh US market research company

Remesh is one of the top market research firms in New York City. They offer artificial intelligence-driven research solutions to companies looking to streamline qualitative and quantitative insight discovery. This marketing research firm makes it easy for companies or governments to speak to thousands of customers or citizens at the same time. Then it analyzes interactions and opinions to offer key insights. 

Market researchers use Remesh to get actionable feedback on product ideas, messaging, and packaging from online focus groups. You can also use their online surveys to improve employee listening and boost corporate reputation. 

Founded: 2013

  • Packaging testing
  • Civic engagement
  • Consumer insights
  • Collective intelligence
  • Employee engagement
  • Shelf placement testing
  • Product issue identification
  • Employee experience and engagement

Pollfish market research software platform

Pollfish is a modern survey research platform that uses artificial intelligence to help you create surveys in seconds. This DIY market research company helps you gain real-time insights from over 250 million consumers worldwide. The platform also comes loaded with cutting-edge technology capabilities for dynamic sampling and random device engagement.

Attest is a great alternative to Pollfish for conducting primary market research. Attest’s platform detects bad-quality responses that contain non-relevant, incomplete, and conflicting answers. Additionally, Attest is much easier to use and provides advice from experienced researchers.

Pricing: Starts at $95

  • Brand awareness
  • Brand perceptions
  • Advertising testing
  • Logo testing
  • Brand diagnostics
  • Product concept testing

Ascendant consulting firm for market research in the US

Ascendant Consulting Firm is one of the best in the marketing research industry. They specialize in competitive intelligence, consumer insights, and market feasibility services. With 95+ years of collective experience in market research analysis, they help you make data-driven business decisions for business expansion, market entry, and assessments. 

The team at Ascendant is also adept at advanced quantitative analytics suitable for financial and strategic marketing analyses. Other key capabilities include full service market research, survey design, and secondary data research. 

Location: Miami

Founded: 2010

  • White label research
  • Product market research
  • Market opportunity evaluation
  • Survey reporting and analysis
  • Employee experience and satisfaction research
  • Consumer attitude, usage, and trends research

Isurus US market research services

Isurus offers bespoke market research services to B2B and technology companies. This market research company leverages multiple statistical analysis tools to help you gain a 360° understanding of markets and decision-makers. Moreover, they also make it effortless for you to evaluate competitors for competitive advantage or validate market opportunities. 

Business software, manufacturing, and financial services companies rely on Isurus to keep a pulse on what customers want and find the right pricing strategies. The team at Isurus can also help you with brand tracking and creative performance testing. They specialize in quantitative, qualitative, international, and secondary research.

Location: Burlington

Founded: 2000

  • Persona analysis
  • Competitor profiling 
  • Pricing strategy research
  • Brand perception research
  • Market segmentation research
  • Customer satisfaction analysis
  • Market assessment and planning
  • Brand audit, tracking, and management

Ready to Launch Research market research agency based in California

Ready to Launch Research is a California-based market research agency that serves a wide variety of industries with qualitative, quantitative, and digital research strategies. Whether you want to quantify consumer behavior or get qualitative consumer journey insights, they have the expertise to handle all your needs.

They leverage the following research methods to get you the insights you need.

  • Creative testing
  • Online discussions
  • Home use test (HUT)
  • Focus group moderation

Ready to Launch Research serves many dynamic industries ranging from pet to education to consumer electronics. Once you reach out to them with research requirements, they’ll get in touch to know more details and design the research process.  

Location: Los Angeles

Founded: 2014

  • Ethnography
  • Focus group discussions
  • Advertising research
  • Online communities research services

Antedote US market research consultancy

Antedote is an innovation consultancy that delivers strategic market research insights by combining data science, in-depth research, and next-generation digital tools. What makes them different is their ability to use different qualitative and quantitative research tools instead of relying on a one-size-fits-all approach. 

The team at Antedote helps you uncover insights in various areas such as user research, cultural research, and scenario planning. You can also partner with them for creating innovation roadmaps or concept development and visualization. Antedote’s plug-and-play approach means you have an agile and collaborative team that makes problem-solving easy with guidelines and blueprints. 

Location: San Francisco

  • Brand positioning
  • Concept crafting
  • Demand space segmentation
  • Internal engagement programs
  • Price and proposition optimization
  • Product and portfolio development
  • Workshop design and facilitation

B2B International market research agency

B2B International by Merkle is one the largest market research agencies in London , with several locations in the United States. This market research company serves B2B companies looking to gather business insights and intelligence. They can help you with customer loyalty testing, pricing effectiveness, and market size analysis. 

B2B International also specializes in delivering research services for go-to-market strategy, customer journey mapping, and voice-of-customer surveys. Their experience of working across different industries ranging from chemicals to media to logistics makes them uniquely qualified for B2B market research. 

Location: London (with offices in Boston, Chicago and New York)

Founded: 1998

  • Market sizing research
  • Customer journey research
  • Thought leadership research
  • Product and proposition research
  • Customer research and segmentation

Ipsos market research company for US and international market research

Ipsos is one of the top market research companies trusted by top brands and companies across the Americas, Africa, the Middle East and Europe. Besides market strategy and innovation services, Ipsos also offers marketing management analytics, brand health tracking, and advisory services. 

With tailored market research solutions for every need, Ipsos helps you optimize brand positioning, discover shopper journeys, and understand consumers. The team can also help you with product testing, package research, and creative idea assessment. Other services include brand health tracking, employee engagement research, and channel performance optimization. 

Location: Paris (with locations in New York)

Founded: 1975

  • Mystery shopping
  • Brand health research
  • User experience study
  • Innovation and forecasting
  • Social intelligence analysis 
  • Creative development and assessment

Dynata market research data platform

Dynata is a first-party data platform that helps you gather and analyze business intelligence for efficient decision-making. Their platform streamlines the entire research workflow so you can focus more on insights. Dynata lets you ask questions to their proprietary 67 million consumers and visualize those responses effortlessly. 

The Dynata insights platform lets you build surveys for concept testing, creative testing, and ad-hoc market research. Other research services include market segmentation, brand health monitoring, campaign measurement, and voice of the customer surveys. With real-time dashboards and research reports, Dynata makes it easy for you to gain useful data insights. 

Location: Plano, Texas

Founded: 1940

  • Survey authoring
  • Digital ethnography
  • Online research panel
  • Online qualitative research
  • Data analytics and reporting
  • Brand performance tracking

Nielsen US based market research company

Nielsen is a global data, analytics, and audience measurement company that offers bespoke research solutions to help you discover audience intelligence across channels and platforms. This market research company divides its services into four core categories:

  • Media planning
  • Content metadata
  • Marketing optimization
  • Audience measurement

Audience measurement is all about using quantitative and qualitative research to discover shifting habits of audiences. Media planning, on the other hand, offers a comprehensive understanding of competitive intelligence, audience segmentation, and scenario planning. Marketing optimization research services help you analyze and boost campaign performance. Finally, content metadata improves customer experience with easy audio and video content discovery.

Founded: 1923

  • Scenario planning
  • Competitive intelligence
  • Audience segmentation
  • Cross-platform audience measurement
  • Marketing campaign performance analysis

Westat US market research company

Westat is a 100% employee-owned market research company that delivers superior quantitative and qualitative research services in transportation, health, social policy, and education. They specialize in survey research, statistical sciences, and providing technical assistance. 

Westat’s expertise in integrated data collection strategies helps them create focus groups, run web surveys, and create questionnaires for finding the right data. Plus, they use a research-driven communications framework to engage audiences effortlessly. They also use machine learning and artificial intelligence-assisted interviewing systems to solve your research challenges. 

Location: Rockville

Founded: 1963

  • Custom research
  • Clinical trials
  • Survey and analytical needs
  • Biomedical science research
  • Behavioral health and health policy research

Firrester Research Services is a US based market research company

Forrester Research Services is the market research wing of the global research and advisory firm Forrester. Their customer-obsessed approach helps companies turn their strategic research needs into reality. They currently offer market research services to companies in technology, sales, B2B marketing, product, B2C marketing, customer experience, and digital business space. 

Forrester offers research services in the following domains:

  • Sales operations optimization
  • Marketing strategy formulation
  • Competitive market intelligence
  • Product lifecycle process research
  • Corporate communications strategy
  • Integrated campaign strategy planning
  • Business change management strategy
  • Customer insights collection and analysis
  • Customer acquisition and retention research
  • Route-to-market configuration and optimization
  • Account-based marketing and demand generation research 

Location: Cambridge

Founded: 1983

  • Public sector research
  • Sales and product management 
  • Customer experience analysis
  • Digital business transformation
  • B2B and B2C marketing research

Momentive AI market research platform

Momentive is an artificial intelligence-powered market research platform that helps you gather on-demand customer and market feedback for actionable insights. This market research company is known for its agile experience management solution that lets you better understand markets, competitors, or even internal teams.

Their purpose-built market insights solutions offer you actionable insights from consumer panels. You can also decode buyer attitudes, understand consumer segments, and monitor buyer preferences. Mometive’s AI solutions also make it easy for you to conduct customer experience research, track product experience, and transform employee engagement. 

Location: San Mateo

Founded: 1999

  • Market sizing
  • Idea screening
  • Industry tracking
  • Shopper insights
  • Customer effort score
  • Mobile app experience 
  • Customer segmentation
  • Post-purchase experience
  • Product and price optimization
  • Custom market research services
  • Employee engagement and retention

Veridata Insights US market research company

Veridata Insights is another top-rated market research company with recruitment capabilities to serve 100+ countries. Whether you want to analyze complex data with quantitative methodologies or need qualitative insights, they can help you with it all. 

The team at Veridata Insights strives to deliver stress-free, budget-friendly, and timely research services that keep you ahead of the competition. Apart from their proprietary technology and global reach, they’re known for data quality and panel strength. They can also help you gather business intelligence with data processing and easy-to-understand dashboards. 

Location: Dallas

Founded: 2019

  • Consumer research
  • Online data collection
  • Survey programming
  • B2B audience research
  • Dashboards and analytics

Break into your US target market with Attest

Choosing the right agency isn’t easy, especially with so many players in the market research industry. Businesses often struggle with finding one that delivers accurate and valuable insights while simplifying their findings. Plus, the biggest challenge is targeting the right audience that matters to your business. 

Attest solves all these problems by letting you handpick the target audience you want to reach. You can use filters and quotas to filter the most appropriate audience from 125 million people in 59 countries. Moreover, the platform empowers you to run surveys that bring in results in days instead of weeks. With hybrid research and a three-layer data quality check, you’ll never have any nonsense answers. And you also get to interact with the data, thanks to the interactive dashboard. 

Ready to transform your business with easy-to-access consumer insights? Sign up for a dem o to see how Attest can be your ally in conducting market research effortlessly.

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Insights with Attest are triple-checked for data quality, so you know that you’re making smart decisions based on data you can trust.

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Nikos Nikolaidis

Customer Research Manager 

Nikos joined Attest in 2019, with a strong background in psychology and market research. As part of Customer Research Team, Nikos focuses on helping brands uncover insights to achieve their objectives and open new opportunities for growth.

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Get facts and insights on topics that matter, jan 29, 2024 | shopping behavior, u.s. valentine's day sales 2009-2024.

Planned Valentine’s Day spending in the United States was expected to reach just under 26 billion U.S. dollars in 2024. This is an increase of about two billion dollars from 2022, but roughly the same amount that had been projected for 2023. Valentine’s Day is celebrated every year on February 14th and is commonly considered the most romantic holiday of the year. Are you excited for Valentine’s Day? When asked whether they were planning to celebrate Valentine's Day in 2024, just over half of U.S. survey respondents stated they would. The number of participants in the United States tends to stay similar each year, but has decreased overall compared to a decade and a half ago. What do Americans spend their money on for Valentine’s Day? In recent years, some of the more popular gifts or experiences to give someone special on Valentine’s Day in the United States were candy and/or a greeting card. Other gifts commonly given and received, included flowers and an evening out. When it comes to the gift recipient , the majority of spending was for the buyer's significant other (or spouse), followed by other family members.

Feb 12, 2024 | American Football

Most super bowl wins by nfl team 1967-2024.

The New England Patriots have won the Super Bowl a record six times, most recently Super Bowl LIII in February 2019. Joining them at the top of this list is the Pittsburgh Steelers, whose most recent of their six titles came in 2009. The franchise's most successful period came between 1975 and 1980, during which they claimed four titles. What is the Super Bowl? The Super Bowl is the annual championship game of the National Football League (NFL), pitting the champions of the NFL’s two conferences (AFC and NFC) against each other. The 2022 Super Bowl saw the Los Angeles Rams emerge victorious against the Cincinnati Bengals in a thrilling final quarter comeback, a spectacle that was watched by 99.18 million viewers in the United States. The most watched Super Bowl in history is Super Bowl XLIX in 2015, when a record 114.4 million viewers saw the Patriots beat the Seattle Seahawks. Legendary quarterbacks The New England Patriots defeated the Los Angeles Rams in Super Bowl LIII in 2019 with a score of 13-3, which made quarterback Tom Brady the most decorated player of all time with six Super Bowl victories. Having left the Patriots at the end of the 2019 season, Brady remarkably went on to win his seventh Super Bowl title in his first season with the Tampa Bay Buccaneers in 2020. While Tom Brady is certainly a legend of the game, he does not top the list of quarterbacks with the most passing yards in NFL history . This honor belongs to fellow quarterback legend, Drew Brees, who has thrown a total of over 80 thousand yards in his career, making him the only player in history to surpass this figure. However, Brady is the undoubted master of the playoffs – he has won a total of 34 playoff games during his career, more than double that of his closest rival on the list, Joe Montana, making him by far the quarterback with the most playoff wins . Brady is also peerless when it comes to total passing yards for the Patriots franchise – his over-74,000 yards are more than double those of Drew Bledsoe, who occupies second place on the all-time list.

Feb 5, 2024 | Apps

Top grossing dating apps worldwide 2023.

In 2023, Tinder was the highest-grossing dating app worldwide. Tinder generated approximately 808 million U.S. dollars among global users. Bumble saw in-app revenues of around 424.6 million U.S. dollars, while Match group-owned Hinge ranked third, generating around 223 million U.S. dollars in app revenues during the last examined year.

Feb 6, 2024 | Artificial Intelligence

Funding of machine learning operations/platform startups worldwide 2024.

Open AI, the creators of 2022 sensations Dall-E and ChatGPT, were the most funded Machine Learning Operations / Platform in 2024. The full funding for the 2015 company was valued at over 11 billion U.S. dollars. By contrast, the next company operating in the same field had a little over 600 million U.S. dollars. However, all of the top 10 most funded MLOps startups had a funding of over 100 million U.S. dollars.

Feb 6, 2024 | National Security

Geopolitical risk index 1985-2024.

Since the monthly counting of the Geopolitical Risk Index (GPR) started in 1985, the index peaked in October 2001, immediately after the 9/11 terrorist attack on the World Trade Center and Pentagon in the United States. The attack is perceived to be the  deadliest terrorist attack in the 20th and 21st century, and ultimately caused the start of the so-called war on terror, with U.S. invasions of Afghanistan (2001) and Iraq (2003) following in the aftermath.

The GPR was also high in March 2022 following Russia's invasion of Ukraine at the end of February that year. The attack on an independent state meant that the relations between Russia and the West reached a new low after the collapse of the Soviet Union, and several sanctions were imposed on Russia.

Apart from the 9/11 attacks in 2001, the index reached its highest level in January 1991. This was a result of the ongoing Gulf War following Iraq's invasion of Kuwait, but also Soviet troops storming the Lithuanian capital in order to stop the country's secession from the Soviet Union . Additionally, a massacre of Tutsi in Rwanda highlighted the growing tensions in the East African country, which ultimately resulted in the genocide in 1994.

Jan 15, 2024 | Public and religious holidays

Considerations when buying lunar new year's presents in china 2024.

According to a survey conducted in China in early 2024, 87 percent of respondents said that they liked choosing some health-realted products when shopping for Chinese New Year's gifts for family and friends. More than 70 percent also liked buying ready-made gift boxes for such occasion.

Feb 11, 2024 | Social Media & User-Generated Content

Leading twitter profiles in india 2024, by number of followers.

Prime Minister Narendra Modi had the most popular Twitter profile in India, with over 89 million followers as of February 2024, followed by Indian cricketer Virat Kohli. The Prime Minister's Office dropped to third place. Interestingly, all the Twitter handles on the list noted an increase in followers, except for Bollywood actress Deepika Padukone's whose followers figured around 27 million and had decreased since 2022.  Twitter’s popularity in India The microblogging social networking site had a relatively low share in India's social media market . Despite this, around 13.15 million Indians were active Twitter users , indicating a wide reach of the social media platform in the country. Twitter and politics Although Twitter was originally created as an internal communication service for employees of its founders Jack Dorsey and Florian Weber, it quickly gained traction as an information sharing platform. Today, it has become one of the most used tools in domestic as well as international politics and diplomacy. As of 2020, 187 countries were represented through an official presence on Twitter, and heads of state actively made use of the platform to directly communicate with the public. While Narendra Modi had the most popular twitter profile in India, he ranked second in the world , after American President Donald Trump.

Feb 5, 2024 | Passenger Air Transport

Number of passengers uplifted by united kingdom airlines 2023.

EasyJet was the largest airline based in the United Kingdom by annual passenger numbers. In 2023, the low-cost carrier transported just under 34 million passengers. EasyJet was founded in 1995 and has seen an astonishing market growth until the COVID-19 pandemic hit, when passenger numbers dropped substantially. However, the operational performances of the company have been improving since 2021. UK air passenger experience While many people have returned to flying following the pandemic, air travelers in the UK have had to contend with disruptions to their flight experience . The share of air passengers in the UK who did not experience any disruption was 42 percent, according to the survey conducted in October 2023, slightly more than the previous year. In comparison, the number of complaints against UK airlines increased by 39 percent compared to Q3 of 2022.

Feb 6, 2024 | Elections

Vote intention for general elections in portugal 2024, by political party.

As of mid November 2023, the Socialist Party (PS) recorded 24 percent of voting intention for the 2024 Portuguese general elections. The Social Democratic Party (PSD) received 22 percent of voting intention, while CHEGA stayed at the 13.5 percent benchmark. The Left Bloc (BE), in fourth place, counted with the vote intention of 9.5 percent of respondents. Liberal Initiative (IL) had a voting intention of 8.4 percent. By the end of December, PS continued in the lead with 25.4 percent of voting intention, while PSD nearly achieved 23 percent. On December 21, it was announced that PSD, CDS and the People's Monarchist Party (PPM) would run in coalition under the name Democratic Alliance (AD). This coalition gathered 20.8 percent of vote intention in January 2024, while PS continued ahead, with 26.4 percent. By February, AD took the lead, gathering 32 percent of voting intention, while PS stayed at the 28 percent benchmark.

Feb 6, 2024 | Retail & Trade

Annual revenue of supermarket and grocery stores australia 2014-2023.

Annual revenue of the supermarket and grocery store retail industry in Australia grew year-on-year between 2014 and 2023, with a notable jump recorded from 2022 to 2023. In 2023, revenue reached over 139 billion Australian dollars, over 40 billion Australian dollars more than the value recorded for the industry in 2014. Market share of grocery stores and supermarkets in Australia  The market share of Australia’s supermarket and grocery retailers is dominated by two key players – the Woolworths Group and the Coles Group. New South Wales and Victoria, Australia’s two most populous states , are home to the greatest number of supermarkets in the country . There are, however, a wide range of other grocery stores in Australia , including German supermarket chain Aldi, and independently owned IGA stores. Why do Australians shop where they shop? Australian shoppers have indicated key drivers for remaining loyal to their supermarket of choice, with many naming pure convenience as a leading factor. Fittingly, a significant share of shoppers reported that they may change where they shop for groceries if a new or alternative supermarket becomes more convenient to them. Other frustrations grocery shoppers experience while shopping in Australia, such as items being sold out, may also drive shoppers to switch supermarkets.

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The Big List of Global Market Research Publishers

by Sarah Schmidt , on January 25, 2017

Global Market Research.jpg

Whether you are interested in mobile technologies, financial services, TV broadcasting, diagnostic imaging, or a variety of other markets big or small, these market research companies have your research needs covered.

1. Azoth Analytics provides in-depth research reports across a broad range of verticals including energy, healthcare, pharmaceutical, FMCG, technology, and media sectors. Azoth Analytics presents global industry analysis using inputs from industry experts, companies, and stakeholders as well as extensive secondary research.

2. BCC Research is a market research firm focused on advanced materials, chemicals, IT, and life sciences, among other areas. Its reports cover growth opportunities, market sizing, supply chains, and companies — offering readers an objective view “free of noise and hype.”

3. BIS Research is a global market intelligence, research, and advisory company that focuses on emerging technology trends that are likely to disrupt the market. Its team includes industry veterans, experts, and analysts with diverse backgrounds in consulting, investment banking, government, and academia. 

4. The Business Research Company has offices in the UK, the US, and India, and has consultants in 20 countries reporting on healthcare, chemicals, media, manufacturing, and more. Its methodology includes 10-20 interviews with senior industry figures, secondary research drawing on thousands of proprietary sources, and advanced data modeling.

5. DelveInsight offers deep industry expertise in the healthcare domain with a core focus on pharma and biotech industries. DelveInsight has a vast repository of more than 7,500 reports spanning 27 therapeutic areas and 15+ geographies.  

6. Euromonitor International is a leading market research company with over 40 years of experience. Euromonitor has offices around the world and a network of more than 800 analysts who deliver reliable information and strategic insights. Euromonitor publishes both country reports and global reports. Industry sectors include financial services, retail, leisure, travel, and more.

7. The Freedonia Group , a division of, is a premier international market research company providing market analyses and forecasts, company profiles, and information on market share and industry trends. More than 90% of the industrial companies in the Fortune 500 use Freedonia research to help with their strategic planning.

8. Frost & Sullivan has been providing global market research and growth strategy consulting for more than 50 years. With 40 different office locations worldwide, Frost & Sullivan delivers regional expertise on a broad spectrum of markets including aerospace and defense, transportation, materials & chemicals, energy, healthcare, and information technology.

9. GlobalData leverages the combined expertise of more than 1,000 researchers, analysts, and consultants to provide actionable insight into the energy and healthcare industries. GlobalData’s reports help business leaders understand market positioning and develop market-entry and market-expansion strategies.

10. Global Research & Data Services has helped companies from more than 80 countries around the world track industry developments and identify business opportunities. This market research firm publishes reports from over 200 industries and 100 countries, providing deep insight and difficult-to-find market data.

11. IBISWorld provides trusted industry research on thousands of industries worldwide. Its team of analysts leverage economic, demographic, and market data, then add analytical and forward-looking insight, to help organizations of all types make better business decisions.

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Healthcare Market Research Reports & Industry Analysis

The healthcare market plays a critical role in society’s wellbeing, but this market is also incredibly complex and changing at warp speed. With government regulations and policies constantly evolving, healthcare providers must adapt quickly to stay compliant while still providing quality care. New technologies and innovations are also emerging every day, making it essential to stay informed about the latest trends and developments to stay competitive.

Healthcare Industry Analysis to Support Your Strategic Decisions

  • Comprehensive coverage : Our healthcare market research reports cover a broad range of segments in the healthcare industry, including healthcare facilities, information technology, health services, nursing, alternative & complementary medicine, insurance and managed care, and even veterinary health.
  • Actionable insights : Our research provides in-depth analysis and expert commentary to help you understand each specific sector, giving you a complete understanding of market conditions and the competitive landscape.
  • Essential data : We provide data and information on market size, market share, growth trends, and key players in each industry segment, as well as an analysis of the factors driving or hindering growth.
  • Analysis of disruptive trends : Our reports also cover the latest technologies and innovations shaping the industry, such as telemedicine, artificial intelligence, and digital health.

Actionable Insights That Save You Time and Resources

By leverage the data and insights in our healthcare industry research reports, you can make informed business decisions that help you achieve your strategic goals. Whether you are looking to enter a new market, expand your existing operations, or simply stay up to date with the latest forecasts, our reports can provide you with the insights you need to succeed. Our market data is easy to access and download, and we also offer expert support to answer any questions you may have, so you can feel confident in the quality of the research and the coverage provided. Don't let the ever-changing healthcare industry catch you off guard. Search our collection today and get the inside intelligence you need to thrive.

Healthcare Industry Research & Market Reports

Refine your search, south & central america sharps containers market forecast to 2030 - regional analysis - by product (multipurpose containers, patient room containers, and phlebotomy containers), usage (reusable containers, and disposable containers), waste type (infectious waste and non-infectious waste), waste generators (hospitals, pharmaceutical companies, laboratories, clinics & physician’s offices, and others), container size (1-3 gallons, 4-6 gallons, 7-8 gallons, and others), and distribution channel (medical supply companies, pharmacies, online sale, and others).

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U.S. Clinical Laboratory Tests Market - Industry Outlook & Forecast 2024-2029

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... 2.17% from 2023-2029. MARKET TRENDS & OPPORTUNITIES Advances and Integration of Technologies in Clinical Lab Testing Clinical labs have seen significant advances due to enhanced computer technology. The days of manually performing lab tests have ... Read More

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... Huawei Technologies Co Ltd.; Sony Corporation; Cisco Systems Inc.; Siemens Healthineers AG; Logitech International S.A. Video Telemedicine Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical ... Read More

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... Oral; Topical; Inhalation; Rectal; Sublingual4) By Application: Chronic Pain; Cancer; Mental Disorder; Sleep Management5) By End Users: Pharmaceuticals; Food; Beverages; Tobacco; Personal care; Research and Development CenterCovering: The Cronos Group; Verano Holdings; Cresco Labs Inc.; ... Read More

Benefits Navigation Platform Global Market Report 2024

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... Cancer Center, and Memorial Sloan-Kettering Cancer Center. Leading providers of cancer treatment outside the US include Institut Gustave-Roussy (based in France), the Princess Margaret Hospital (Canada), the Royal Marsden Hospital (the UK), and Sun Yat-Sen ... Read More

Electrosurgery Market by Product (Monopolar, Bipolar Instrument, Generator, Smoke Evacuation System, Electrode) Surgery (Obstetrics, Cardiovascular, General, Orthopedic, Oncology, Neurosurgery, Cosmetic) End User (Hospital, ASC) – Global Forecast to 2031

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... Bipolar Instrument, Generator, Smoke Evacuation System, Electrode) Surgery (Obstetrics, Cardiovascular, General, Orthopedic, Oncology, Neurosurgery, Cosmetic) End User (Hospital, ASC) – Global Forecast to 2031 The global electrosurgery market is projected to reach $8.99 billion by ... Read More


... by demographics. The profitability of pediatrics practices depends on efficient operations and health care reimbursement rates. Large practices may be able to leverage the costs of administrative staff and equipment. Small or solo practices may ... Read More


... private practices, health care organizations, and hospitals, as well as academic, government, or research institutions. Leading institutions for cardiology and heart surgery include The Cleveland Clinic and the Mayo Clinic (both based in the US), ... Read More

US Alzheimer's Disease Diagnostic Market Research Report Forecast to 2040

Feb 10, 2024  |  Published by: Market Research Future   |  USD 2,950

... as Alzheimer's, is a progressive and degenerative brain disorder that primarily affects cognitive functions, especially memory, thinking, and behavior. It is the most common cause of dementia in older adults. The disease is characterized by ... Read More

Global Non-Laboratory-based Cannabis Testing Market - 2023-2030

Feb 09, 2024  |  Published by: DataM Intelligence 4Market Research LLP  |  USD 4,350

... XX% during the forecast period 2023-2030. The term ""non-laboratory-based cannabis testing market"" describes cannabis testing procedures and products that can be carried out outside of a conventional laboratory. Customers, companies, and government agencies frequently utilize ... Read More

Global Cannabis Use Disorder Market - 2023-2030

... during the forecast period 2024-2031. Cannabis Use Disorder (CUD) is a recognized psychiatric condition characterized by problematic and compulsive cannabis (marijuana) use, leading to clinically significant impairment or distress. It is classified as a substance ... Read More

Cannabis Packaging Market Size, Trends, Analysis, and Outlook to 2030- Uncover Country and Company Growth Opportunities in 2024 and Beyond

Feb 08, 2024  |  Published by: VPA Research  |  USD 4,280

... to 2030 as compared to CAGR between 2018 and 2023. The market size outlook is spurred by investments in capitalizing untapped potential and future possibilities. Our analysts foresee a boom in niche market segments driven ... Read More

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... Processing, Machine Learning, Context-Aware Computing, Computer Vision], By End-user [Hospitals, Diagnostic Imaging Centers, Diagnostic Laboratories, Others], By Region, Opportunities and Forecast, FY2017-FY2031F Japan AI in medical diagnostics market size was valued at USD 82.3 million ... Read More

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Feb 06, 2024  |  Published by: Arizton Advisory and Intelligence  |  USD 1,800

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2024 Medical, Dental, and Veterinary Instruments and Supplies Wholesale Global Market Size & Growth Report with Updated Recession Risk Impact

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CRM System Providers in the US - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

Instant access to hundreds of data points and trends.

  • Market estimates from
  • Competitive analysis, industry segmentation, financial benchmarks
  • Incorporates SWOT, Porter's Five Forces and risk management frameworks
  • PDF report or online database with Word, Excel and PowerPoint export options

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Industry statistics and trends.

Access all data and statistics with purchase. View purchase options.

CRM System Providers in the US

Industry Revenue

Total value and annual change from . Includes 5-year outlook.

Access the 5-year outlook with purchase. View purchase options

Trends and Insights

Market size is projected to over the next five years.

Market share concentration for the CRM System Providers industry in the US is , which means the top four companies generate of industry revenue.

The average concentration in the sector in the United States is .

Products & Services Segmentation

Industry revenue broken down by key product and services lines.

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Table of Contents

About this industry, industry definition, what's included in this industry, industry code, related industries, domestic industries, competitors, complementors, international industries, performance, key takeaways, revenue highlights, employment highlights, business highlights, profit highlights, current performance.

What's driving current industry performance in the CRM System Providers in the US industry?

What's driving the CRM System Providers in the US industry outlook?

What influences volatility in the CRM System Providers in the US industry?

  • Industry Volatility vs. Revenue Growth Matrix

What determines the industry life cycle stage in the CRM System Providers in the US industry?

  • Industry Life Cycle Matrix

Products and Markets

Products and services.

  • Products and Services Segmentation

How are the CRM System Providers in the US industry's products and services performing?

What are innovations in the CRM System Providers in the US industry's products and services?

Major Markets

  • Major Market Segmentation

What influences demand in the CRM System Providers in the US industry?

International Trade

  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
  • Industry Trade Balance by Country

What are the import trends in the CRM System Providers in the US industry?

What are the export trends in the CRM System Providers in the US industry?

Geographic Breakdown

Business locations.

  • Share of Total Industry Establishments by Region ( )

Data Tables

  • Number of Establishments by Region ( )
  • Share of Establishments vs. Population of Each Region

What regions are businesses in the CRM System Providers in the US industry located?

Competitive Forces


  • Combined Market Share of the Four Largest Companies in This Industry ( )
  • Share of Total Enterprises by Employment Size

What impacts market share in the CRM System Providers in the US industry?

Barriers to Entry

What challenges do potential entrants in the CRM System Providers in the US industry?


What are substitutes in the CRM System Providers in the US industry?

Buyer and Supplier Power

  • Upstream Buyers and Downstream Suppliers in the CRM System Providers in the US industry

What power do buyers and suppliers have over the CRM System Providers industry in the US?

Market Share

Top companies by market share:

  • Market share
  • Profit Margin

Company Snapshots

Company details, summary, charts and analysis available for

Company Details

  • Total revenue
  • Total operating income
  • Total employees
  • Industry market share

Company Summary

  • Description
  • Brands and trading names
  • Other industries

What's influencing the company's performance?

External Environment

External drivers.

What demographic and macroeconomic factors impact the CRM System Providers in the US industry?

Regulation and Policy

What regulations impact the CRM System Providers in the US industry?

What assistance is available to the CRM System Providers in the US industry?

Financial Benchmarks

Cost structure.

  • Share of Economy vs. Investment Matrix
  • Depreciation

What trends impact cost in the CRM System Providers in the US industry?

Financial Ratios

  • 3-4 Industry Multiples (2018-2023)
  • 15-20 Income Statement Line Items (2018-2023)
  • 20-30 Balance Sheet Line Items (2018-2023)
  • 7-10 Liquidity Ratios (2018-2023)
  • 1-5 Coverage Ratios (2018-2023)
  • 3-4 Leverage Ratios (2018-2023)
  • 3-5 Operating Ratios (2018-2023)
  • 5 Cash Flow and Debt Service Ratios (2018-2023)
  • 1 Tax Structure Ratio (2018-2023)

Data tables

  • IVA/Revenue ( )
  • Imports/Demand ( )
  • Exports/Revenue ( )
  • Revenue per Employee ( )
  • Wages/Revenue ( )
  • Employees per Establishment ( )
  • Average Wage ( )

Key Statistics

Industry data.

Including values and annual change:

  • Revenue ( )
  • Establishments ( )
  • Enterprises ( )
  • Employment ( )
  • Exports ( )
  • Imports ( )

Frequently Asked Questions

What is the market size of the crm system providers industry in the us.

The market size of the CRM System Providers industry in the US is measured at in .

How fast is the CRM System Providers in the US market projected to grow in the future?

Over the next five years, the CRM System Providers in the US market is expected to . See purchase options to view the full report and get access to IBISWorld's forecast for the CRM System Providers in the US from up to .

What factors are influencing the CRM System Providers industry in the US market trends?

Key drivers of the CRM System Providers in the US market include .

What are the main product lines for the CRM System Providers in the US market?

The CRM System Providers in the US market offers products and services including .

Which companies are the largest players in the CRM System Providers industry in the US?

Top companies in the CRM System Providers industry in the US, based on the revenue generated within the industry, includes .

How many people are employed in the CRM System Providers industry in the US?

The CRM System Providers industry in the US has employees in United States in .

How concentrated is the CRM System Providers market in the United States?

Market share concentration is for the CRM System Providers industry in the US, with the top four companies generating of market revenue in United States in . The level of competition is overall, but is highest among smaller industry players.


Where does ibisworld source its data.

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.

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A Diversity Report for the Advertising/Marketing Industry (2023)

February 15, 2024    

T his report from ANA was done in partnership with ANA divisions AIMM and SeeHer.

The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. The overall ethnic skew declined from 32.3 percent in 2022 to 30.8 percent in 2023 and is significantly below the 42.2 percent ethnic diversity of the U.S. population.

Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.

Just as we did in prior years, three ANA studies help provide an understanding of diversity at ANA member companies:

  • ANA Board of Directors and Select Member Companies Diversity Benchmark. Gender and ethnic diversity among the U.S.-based marketing departments of 88 ANA member companies, representing 19,949 marketers in total. This analysis includes information on sexual orientation and disabilities. There is also learning on key action steps that have helped improve diversity within marketing departments.
  • ANA Overall Membership. Gender and ethnic diversity of the overall ANA membership, representing 31,116 individuals who provided gender identity and 27,572 who provided ethnic diversity information. This analysis also includes information on sexual orientation.
  • ANA Member CMOs. Gender and ethnic diversity of the CMO/CMO-equivalent at 936 ANA member client-side marketer company members.

This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. A specific mandate for the Society and Sustainability working group is to achieve equal representation in the media and creative supply chain.

"A Diversity Report for the Advertising/Marketing Industry (2023)." ANA, February 2024.

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AWS, Oracle, Google, Microsoft Top Cloud DBMS Market: Gartner

Here are the top 19 cloud database management systems provides—including AWS, Google, Oracle, Databricks, Snowflake, SAP, IBM, Teradata and more—that made Gartner’s new cloud DBMS Magic Quadrant.

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From the world’s largest cloud computing companies like AWS , Google Cloud and Microsoft Azure to visionaries like Databricks , Snowflake and Teradata—Gartner ranks the top cloud database management companies on the planet.

A total of 19 companies made Gartner’s new Cloud Database Management Systems Magic Quadrant, which assesses the strengths and weaknesses of each company.

Gartner defines cloud database management systems (DBMS) as the market for software products that store and manipulate data and that are primarily delivered as software as a service (SaaS) in the cloud.

The global DBMS market now exceeds $100 billion.

[Related: AWS Vs. Microsoft Vs. Google Cloud Earnings Q4 2023 Face-Off ]

DBMS Companies And Database Market Future

“There has been a major improvement in capabilities across the market,” Gartner said in its report. “In particular, cloud DBMS systems are developing in the direction of support for the broader data ecosystems that surround them.”

By 2025, 55 percent of IT will adopt data ecosystems which will consolidate the vendor landscape by 40 percent, according to Gartner.

The IT research firm also predicts that by 2027, worldwide enterprise spending on IaaS and PaaS will triple compared to 2022, driving greater demand for database platform as a service (dbPaaS).

“The market continues to show growth in cloud revenue, growth in the percentage of vendor revenue in the cloud versus overall DBMS revenue, and, correspondingly, the decreasing interest in on-premises products,” said Gartner.

Here are the companies that made the list:

  • Alibaba Cloud
  • Cockroach Labs
  • Google Cloud
  • InterSystems
  • Microsoft Azure

Click through for a breakdown of each company’s DBMS products highlighted in Gartner’s new Magic Quadrant for Cloud Database Management Systems, as well as the firm’s assessment of each vendor’s weakness and strength.

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Leader : Amazon Web Services

AWS won the gold medal for execution in Gartner’s Magic Quadrant and ranks No. 2 for vision. The world’s largest cloud computing company offers a suite of database services with over 15 purpose-built engines to support operational, transactional, analytical and streaming applications. AWS supports a broad spectrum of customer needs, encompassing both specialized demands and extensive use cases, delivering scalability, flexibility, and a variety of options to both small and large enterprises.

Strength : AWS global presence, extensive portfolio and partner community deliver complete and secured database applications across the spectrum. AWS’ flexibility and interoperability between the databases, helps users choose the best-fit databases for building their applications.

Weakness : Gartner said clients considering AWS must ensure alignment with long-term needs and constraints, as AWS services provide a complete end-to-end data ecosystem deployment that bring stickiness. This may create a degree of dependence and lock-in.

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Leader : Google (Google Cloud)

Google won the gold medal for vision on Gartner’s Magic Quadrant and ranks No. 3 for execution. Google Cloud provides an extended outreach to on-premises and other cloud service providers and offers managed container services to support applications portability. The cloud company supports over a dozen database engines for different storage and processing needs such as AlloyDB, Cloud SQL, Cloud Spanner, Cloud Bigtable, BigQuery, Dataproc and Firebase Realtime Database.

Strength : Google Cloud offers an industry-leading 99.999 percent uptime SLA for products including Cloud Spanner, Cloud Bigtable and Firestore. Google has redefined the lakehouse by breaking down data silos with BigLake, unifying data warehouses, data lakes and multicloud data across other cloud service providers with integrated access.

Weakness : Google Cloud has a narrower range of services than other CSPs and partners with third parties to provide integrated capabilities for specialized needs such as Graph DBMS, Gartner said.

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Leader : Microsoft

Microsoft won the silver medal for execution on Gartner’s Magic Quadrant and ranks No. 4 for vision. The software giant provides a broad range of cloud DBMS offerings including Azure SQL, Azure Database for PostgreSQL, Azure Database for MySQL, Azure Database for MariaDB, Azure Cache for Redis, and Azure Cosmos DB. Microsoft also provides integrated data analytics solutions with built-in DBMS such as Azure Synapse Analytics and Microsoft Fabric.

Strength : With a global DBMS brand and a pioneer in AI-augmented data management, Gartner said Microsoft is one of the limited trustworthy DBMS partners on a worldwide basis. Microsoft continues to enhance the compatibility and interoperability between its DBMSs and other Microsoft products such as Microsoft 365, Power BI and Purview.

Weakness : Gartner clients said performance and cost challenges continue to be the most frequently voiced concerns. Less predictable cost and performance for scaled data consumption spanning its DBMS and data management products still have room to improve.

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Leader : Oracle

Oracle won the bronze medal for vision on Gartner’s Magic Quadrant and ranks No. 4 for execution. The Oracle Autonomous Database includes Autonomous Transaction Processing, Autonomous Data Warehouse, Autonomous JSON Database and APEX Application Development services. Oracle Exadata Database services are available in Oracle Cloud Infrastructure (OCI) and OCI Dedicated Region private clouds. The company also offers Oracle MySQL HeatWave, Oracle NoSQL Database services and OCI PostgreSQL Service.

Strength : Oracle DBMS has one of the richest sets of technologies in the market, an advantage that continues in its cloud offering. Many of its database offerings can run in a customer’s data center or any public cloud data center.

Weakness : Gartner said clients regularly cite cost and expense as a primary negative factor. Although Oracle’s growth is slightly above overall cloud marker growth, its top cloud competitors have been growing faster.

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Leader : Alibaba Cloud

China’s dominant cloud market leader ranks No. 5 for execution and amongst the middle of the group for vision on Gartner’s Magic Quadrant. Alibaba Cloud offerings Alibaba Cloud ApsaraDB for RDS (Relational Database Service) and PolarDB for operational use cases. For analytical use cases, it offers AnalyticDB and MaxCompute, as well as Lindorm, Graph Database and Tair for nonrelational and real-time use cases.

Strength : Alibaba Cloud has delivered DBMS success stories in a wide range of industries including finance, public sector, retail, gaming and automotive. It’s enhanced partnerships with MongoDB, ClickHouse and PingCAP, demonstrate improvement in its cloud ecosystem.

Weakness : Overall geopolitical tensions remain high, which impacts Alibaba Cloud’s global business expansion, especially in North America and Europe. Gartner said this usually manifests as data security, data sovereignty or other local digital compliance concerns.

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Leader : Databricks

Databricks ranks No. 5 for vision and near the top of the pack for execution on Gartner’s Magic Quadrant. The company offers Databricks Lakehouse Platform on Alibaba Cloud, AWS, Google Cloud Platform, and as a first-party product with Microsoft as Azure Databricks. The Databricks Lakehouse Platform includes Unity Catalog and Delta Live Tables. Databricks SQL provides a serverless data warehouse for data analysts to run SQL and business intelligence applications directly on the data lake.

Strength : The company has strong roots in data science. It has a vision to use Databricks-developed LLMs to train on a customer’s own data and use the results of this training to customize other models as well as allow nontechnical users to query the Lakehouse Platform with natural language.

Weakness : Gartner said because Databricks provides a broad set of capabilities in a single platform, users may find it challenging to understand its full range of capabilities or to find the right components to use for a particular use case.

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Leader : MongoDB

MongoDB ranks near the top of the pack for both execution and vision. The company offers the document-based nonrelational MongoDB Atlas on AWS, GCP and Microsoft Azure; the on-premises MongoDB Enterprise Server; and Community Edition, which is source-available and free to use. It also offers MongoDB Atlas Charts, Atlas Data Federation, Atlas Search, Atlas Online Archive, Atlas App Services and a mobile object database for remote and edge use.

Strength : MongoDB continues to occupy a significant presence in the marketplace and grow at above-market rates. It has established itself as a standard for nonrelational databases in the application development stack . MongoDB has become a de facto standard for document database-oriented app development.

Weakness : As most major DBMS products now support document models, MongoDB will need to rely on articulating its particular advantages in implementation and approach rather than the advantages of the document model itself, Gartner said.

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Leader : Snowflake

Snowflake ranks near the top of the pack for both execution and vision on Gartner’s Magic Quadrant. The Snowflake Data Cloud addresses analytics, data warehousing and data lake requirements. The company offers data warehouse, data lake and AI/ML processing within the Snowflake Data Cloud together with data sharing capabilities enabling the sharing of data within and between clouds.

Strength : Snowflake continues to lead in ease-of-use with which its analytical systems can be implemented and operated. Gartner said interest in Snowflake continues to grow at a rapid pace, with revenue growth significantly outpacing the general market.

Weakness : Snowflake is lacking on-premises offerings. Gartner said a section of the market still requires some kind of on-premises presence to assist in the transition to cloud, and cannot move to cloud without it.

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Challenger : InterSystems

The only challenger in Gartner’s Magic Quadrant, InterSystem ranks near the middle of the pack for execution and amongst the bottom group for vision. It offers InterSystems IRIS, a multimodel hybrid DBMS and a variety of solution-focused cloud services. InterSystems IRIS is available as a fully public managed dbPaaS cloud service on AWS, Google Cloud Platform, Microsoft Azure and Tencent. A private, fully managed dbPaaS version is also available.

Strength : InterSystems offers a unique, modular approach to solutions. It offers frameworks and data models for healthcare, supply chain and financial asset management that all run on IRIS. The company also offers cloud services that allow for flexibility versus packaged applications.

Weakness : With a limited availability of skills, Gartner said customers may struggle to find personnel skilled with InterSystems IRIS and other InterSystems products. The architecture of IRIS is unique and very different from alternatives.

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Visionary : Teradata

Teradata ranks near the top of the pack vision and amongst the middle of the group for execution on the quadrant. The company is focused on analytics, data warehousing, lakehouses and data lake requirements. Teradata also provides vertical industry offerings such as the Teradata Industry Data Models, including data models for finance, retail, telecommunications, manufacturing and healthcare. Additionally, it provides distributed capability via its Teradata QueryGrid feature.

Strength : Teradata a longtime leader in providing the most advanced analytic capabilities to its customer base, including integrated AI/ML, mixed workload management and distributed access. Its customers tend to be very sophisticated in their use of analytics, which drives innovation.

Weakness : The is a lack of buyer awareness as Teradata is rarely at the top of customers’ shortlist for cloud vendors. Due to its product sophistication, buyers need to take the time to understand the differentiation and the demands of their workloads.

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Visionary : SAP

SAP ranks near the middle of the pack for both execution and vision on Gartner’s quadrant. Its products include SAP HANA Cloud, SAP Datasphere, SAP Adaptive Server Enterprise, SAP IQ and SAP SQL Anywhere. SAP Products address both operational and analytical DBMS use cases. It also offers SAP BW/4HANA, a packaged data warehouse application that can be deployed on-premises and in the cloud.

Strength : SAP HANA database systems can be deployed on a wide variety of cloud service providers including AWS, Azure, GCP and Alibaba, as both a managed database service via SAP HANA Cloud and bring-your-own software model. They can also be deployed on-premises and in containerized or virtualized environments.

Weakness : Gartner said SAP has been less successful in penetrating the market because organizations that do not already use SAP are unlikely to adopt SAP for data management. SAP is best suited for organizations with a mature SAP-focused ERP strategy.

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Visionary : IBM

IBM ranks near the middle of the pack for both execution and vision on the quadrant. The technology giant offers Cloud Pak for Data, a unified integration layer for containerized DBMS including IBM Db2 on Cloud, IBM Cloud Data Engine, IBM Cloudant, the IBM Cloud Database family and more. It also offers managed services for third-party offerings. IBM has unified its data management for AI under, and Watsonx.governance to provide integration, lakehouse and AI capabilities.

Strength : IBM Cloud Pak for Data is an innovative offering that provides a complete and portable platform that can be run in public and private clouds, on-premises and in virtualized environments. IBM is able to conduct significant lab research that drives innovation.

Weakness : Gartner said although IBM’s data strategy is now aligning with the direction of the market, it needs to do more to set the pace in regaining mind share and momentum by expanding its market influence and direction in data management technology deployments.

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Visionary : Cloudera

Cloudera ranks near the middle of the pack for both execution and vision on Gartner’s Magic Quadrant. The company’s Cloudera Data Platform (CDP) runs on AWS, Azure, GCP and Red Hat OpenShift. The data ecosystem comprises distributed storage and processing layers with multiple engines to support transactional and analytics workloads. Cloudera continues to invest in its open-source leadership to drive community innovation with open standards in its data ecosystem delivering portable data and AI services across all cloud data architectures.

Strength : Cloudera’s value proposition is to deliver a scalable data platform in both hybrid and multicloud deployments. Cloudera also has frictionless and flexible billing, allowing the free exchange of credits and subscriptions based on a common unit, regardless of whether it is purchased from Cloudera or through marketplaces.

Weakness : All cloud service providers (CSPs) offer alternatives that compete directly with Cloudera’s offerings, frequently in a delivery form that is more tightly integrated with the CSPs ecosystem and easier to use.

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Visionary : Redis

Open-source specialist Redis ranks near the middle the pack for vision and amongst the bottom group for execution on the quadrant. Redis Cloud, a fully managed cloud dbaaS offering based on its highly popular open-source database Redis, is available on AWS, GCP, Azure, and can be deployed alongside on-premises, hybrid and multicloud environments. It is a multimodel DBMS that is specialized in real-time transactional use cases.

Strength : Redis is one of the world’s most widely deployed databases. Redis Cloud has become popular for usage in AI/ML, driven by real-time capabilities for storing values and its vector search capabilities.

Weakness : Despite its popularity and high-standard SLA, many customers turn to other providers when deploying Redis in the cloud. Competitors are developing efficiency and functionality on Redis or their own API-compatible products in customers’ implementations.

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Visionary : Neo4j

Neo4j ranks near the middle the pack for vision and amongst the bottom group for execution on Gartner’s Magic Quadrant. The AuraDB managed service is available on GCP, AWS and Azure. The company also offers the Neo4j graph database on-premises and for private clouds, and its AuraDS “data science as a service” for integrated AI/ML. Its support for ACID transactions makes it suitable beyond the typical data science use cases associated with graph databases.

Strength : Neo4j has a broad user community and loyal customers. While the graph DBMS market is still small, Neo4j’s broad presence is unmatched by other vendors in the graph DBMS market.

Weakness : Gartner said client’s express dissatisfaction with AuraDB’s pricing. AuraDB’s self-service, pay-as-you-go options are restricted to a version with limited capabilities. AuraDS is only available for self-service on GCP. While AuraDB Enterprise is available in AWS, Azure and GCP, it’s only sold through traditional enterprise channels.

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Niche Player: Cockroach Labs

Cockroach Labs ranks near the bottom the pack for both vision and execution on Gartner’s quadrant. The company offers CockroachDB, a distributed transactional DBMS compatible with PostgreSQL, which can be deployed in public and private clouds and on-premises. Its dbPaaS deployment option is available on AWS, GCP and Microsoft Azure, while its self-hosted offering can be run on-premises, in hybrid clouds, and in intercloud deployments. Cockroach Labs client base spans finance, high tech, retail and gaming.

Strength : CockroachDB is well-suited for organizations’ core systems which have high requirements for availability, scale, data consistency, data residency and security. CockroachDB is in great shape to take advantage of the market trend that distributed transactional DBMS are now suitable for mission-critical applications, Gartner said.

Weakness : Vertical industry solutions built on CockroachDB are rare, despite efforts to establish vertical industry partnerships. As a result, Gartner said most successful deployments require custom-made approaches to solve industry challenges.

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Niche Player: Couchbase

Couchbase ranks near the bottom the pack for both vision and execution on the quadrant. Couchbase offers its Capella cloud DBMS service as well as a self-managed version of both Couchbase Server and Couchbase Mobile. Couchbase is strong in large-scale consumer-facing and back-end enterprise applications. Couchbase Capella provides SQL++, its query language for leveraging developers’ familiarity with SQL while being able to work with JSON document-modeled data.

Strength : Couchbase is now a leading player in the mobile and edge space, allowing for synchronization with edge data stores even if they are periodically not connected to a central service. This capability is available from server to server and between mobile devices running Android or iOS and servers.

Weakness : Couchbase doesn’t have a full-fledged capability to access data nor provide data to engines outside of the Couchbase world. Gartner said the company’s market awareness has improved, but it can do better.

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Niche Player: EDB

EDB ranks last in vision and near the bottom of the pack for execution. The company offers EDB BigAnimal, a fully managed PostgreSQL implementation in the cloud, that runs on AWS, Microsoft Azure and GCP. BigAnimal can also run in distributed mode as EDB Postgres Distributed, and also provides its database software and tooling on-premises. The open-source specialist provides a large proportion of the contributions to the PostgreSQL codebase.

Strength : EDB is a go-to vendor for PostgreSQL solutions. The company has successfully put in a great deal of effort to extend PostgreSQL with optional compatibility features for other DBMS, most notably Oracle.

Weakness : Other vendors now offer PostgreSQL-compatible DBMS, which provides competition for customers who want the migration options but not necessarily PostgreSQL itself. EDB was relatively late in providing a cloud-based offering.

market research reports providers

Niche Player: Yugabyte

Yugabyte ranks last for execution and near the bottom of the pack for vision. YugabyteDB is a PostgreSQL open-source SQL database that runs in the public cloud and also on-premises. YugabyteDB runs on AWS, GCP and Microsoft Azure, and can be used in both a multicloud and intercloud mode with nodes in multiple clouds and on-premises all connected to provide a single distributed database instance. Yugabyte appeals to organizations that need highly available and high-throughput transaction systems.

Strength : Distributed database management systems (DDBMS) are now being accepted for mainstream and mission-critical applications, which is where YugabyteDB is well-established. Additionally, Yugabyte enables the spread a single application database over multiple clouds and on-premises.

Weakness : Yugabyte is a relatively small company in the cloud DBMS market. Gartner said potential buyers should check that they are happy with its support and roadmap.

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